Post-Show Report Dx3 2019 Post-Show Report

MARCH 6 - 7, 2019 METRO TORONTO CONVENTION CENTRE

POST-SHOW REPORT DX3 2019 POST-SHOW REPORT

In 2019, Canada’s leading conference for retailers, marketers and tech innovators, DX3 took place at the Metro Toronto Convention Centre and featured more than 100 industry speakers and 50 immersive exhibitions. The event displayed the brightest established and upcoming minds in the industry from Canada and international. national.

2 POST-SHOW REPORT DX3 seems to be the right mix of direct marketing, digital marketing, technology and an ability to get ideas on how to take a business and expose it to as many people as possible.”

Corby Fine, Vice President, Simplii Financial (CIBC)

This is where all the major retailers are, if you want to network in this space this the show to be.”

Michael Schwarzl, Key Account Manager, LG Electronics

It’s a great opportunity for us at IKEA to really talk about our brand journey in the context of innovation.”

Lauren McDonald, CMO, IKEA Canada

POST-SHOW REPORT 3 PRESS & SOCIAL MEDIA Being featured on media platforms from CP24, Betakit, Style Democracy, Cannabis Retailer and more, Dx3 earned over 6.6 million media impressions across Canada. These were generated from press articles, TV segments, blog posts and social media buzz.

4 POST-SHOW REPORT PRESS & SOCIAL MEDIA SOCIAL REACH #DX32019 was a massive success on Twitter and the event took over Instagram feeds and stories over the two days! It generated 707 social posts, reached 479,117 people and had 2100 likes, relating to 13.5 million social media impressions.

6.6 MILLION + 13.5 MILLION + MEDIA IMPRESSIONS SOCIAL MEDIA IMPRESSIONS

POST-SHOW REPORT 5 DX3 2019 DEMOGRAPHICS The event displayed a higher number of Retail and Marketing attendees, making for over 60% of the attendees and 54% of the conference attendees were retailers.

48.2% of the conference delegates and 43.6 of the event attendees were at the Director level or higher.

COMPANY TYPE OF ATTENDEES SENIORITY OF ATTENDEES

CONFERENCE CONFERENCE

TECH 16.89% RETAIL 53.8% COORDINATOR/ OTHERS 20.1% C-LEVEL/OWNER/ FOUNDER 21.4.%

AGENCY 29.5% VP/ DIRECTOR 26.8% MANAGER 31.8%

FULL EVENT FULL EVENT

RETAIL 28.1% AGENCY 33.7% COORDINATOR / C-LEVEL/OWNER/ OTHERS 21.2% FOUNDER 30.3%

TECH 38.2% VP/ MANAGER 31.2% DIRECTOR 17.3%

6 POST-SHOW REPORT DEMOGRAPHICS SAMPLE ATTENDEES

President Log Furniture and More RETAIL / BANKS Founder Majesty Emporio Performance Digital Marketing Specialist Adidas Canada Director of Retail Operations McCarthy Uniforms Senior Director of E-Commerce Aldo President Michaels Inc. Sr Partner Manager Amazon IT Manager Mister Safety Shoes Inc E-Commerce Strategist ASI Senior Director of Technology MLS&E VP - Business Consultant Bank of America eBusiness Shopper Marketing Manager Nestlé CEO Battiston Group Consumer Centricity & Digital Engagement Nestle Canada Inc. Head of North America Cards Marketing BMO Director of Customer Quality Nissan Canada Inc CEO Bouvardia Trading Group Territory Operations Manager Old Navy Marketing Analyst Bridges International Marketing Analyst PenguinPickUp AVP Customer Experience Canadian Tire Marketing Analyst Praxair Canada Inc. Graphic Designer Carlton Cards Owner PSP Unicorn Advisor CIBC Wood Gundy E-commerce associate Purina Nestle Director of Innovation Cineplex Digital Media Director, Change Management RBC CTO Decathlon Canada Sr. Manager Online Sales Rogers Communications CEO DME Inc. Banking Specialist Royal Bank Of Canada C-LEVEL/OWNER/ Chairman & Co-Founder Endy Sales and Marketing Finance Samsung Electronics FOUNDER 30.3% Merchandise Brand Analyst Fragrance Swap Owner Self VP. Digital Strategy Harry Rosen Sr. Marketing Coordinator Shoppers Drug Mart Manager Harwood Vice President Simplii Financial (CIBC) CMO IKEA Canada E-commerce Marketing Manager Spectrum Educational Supplies Sr. Director, Retail Solutions Indigo SVP and Chief Digital Officer Staples Canada CMO John Fluevog Shoes VP of Marketing TD

POST-SHOW REPORT 7 Owner The Island Jar IT Manager The Home Depot TECH PROVIDERS Director - Alternative Channels The Source Major accounts manager Advanced Office Solutions CMO Tim Hortons Lead System Architect Avery Products Director Sales YES Marketing Client Executive Bell Canada CEO changent.io CEO Chango MARKETING, COM., PR AGENCIES CEO Chango VP, Marketing and Research Contobox CEO Brandzinc CEO & Co-Founder Cover CEO CDJ & Associates CEO and Founder DriveHER Founder & CEO Creative Niche CEO Eddy Travels Inc. Director, Design and Innovation Delvinia Director ESI Account Executive Devlinia CEO Interactive Innovation CXO Diff SVP Ipsos VP of Digital Ehm & Co Director, Marketing Invatron Creative Director Epigram CEO Justo Inc., Brokerage Founder and President Felicity Business Specialist Legalshield President Gameplan Marketing CEO Madlipz Co-Founder Marketing by Emma Lead Designer Moltec International Director of Operations MediaNet Director of Business Development Nielsen President NKPR Project Engineer Nomad Digital Director of Technology Publicis President and Co-Founder OpenHouse.AI CEO Succinct Social Media Co-Founder & CEO Opilio Labs Inc. Co-Founder Swob Publisher Manager Pepperjam Sr Tech Project Manager The Marketing Store Director Private CTO Thrillworks Owner R & L Web Co-Founder Viral Nation

8 POST-SHOW REPORT SAMPLE ATTENDEES

CEO, Director Recrewmint, Inc. MEDIA President & CEO Rorbert H Lane & Associates Tech reporter AmberMac Media, Inc Product Manager RRD Canada Segment Producer BNN Bloomberg Director of Strategy Scotiabank Business writer Canadian Press CEO Search3w Inc. Tech reporter Capital Ideas Media CEO SkiptheDishes CEO CryptoCanucks Director of Retail Snapchat Writer Eight Capital CEO Store Crossing Retail reporter Financial Post Head of Sales - Canada Symplify Co-Founder & Ceo Media In Toronto Manager, Global Business Development Tulip News Editor MediaInCanada Officier University of Toronto CEO Pursuit Inc Sr. Account Executive, Publisher Services Verizon Media Editor Retail Insider Business Development Manager Volanté Systems Reporter Strategy Founder and CEO Wantboard VP StyleDemocracy.com Senior Value Engineer Workfront Writer TechVibes.com Consultant Xerox Creative Director/Editor The Virago President and CEO youRhere Inc. CEO and Founder ZEITDICE Inc.

All of us coming together in a single It’s been a ton of fun! Super educational, I forum, talking about our lessons learned, our would come back next year!” scars, our successes and learning form each others... It becomes huge!” Bernadette Butler, CEO and Founder, Storytap

Joe Henriques, President of North America, Jahia

POST-SHOW REPORT 9 RETAIL, MARKETING & TECHNOLOGY