Strategic Plan 2018 – 2021

.com Agreed by the Broadcasting Council with the agreement of the Administrative Board on 28 September 2018. STRATEGIC PLAN 2018–2021

Foreword

Deutsche Welle (DW) is ’s international broadcaster with Médias Monde (FMM) and the Italian agency, and a trusted source around the world for reliable news and Agenzia Nazionale Stampa Associata (ANSA). information. It conveys a comprehensive image of Germany, while covering important events and issues with journalistic Another positive highlight is the ongoing cooperation project independence and a unique perspective. DW's media training to establish a TV and Youtube channel in Turkish, which DW and center, DW Akademie, works to strengthen the right to freedom leading western news providers are planning to introduce. The of expression around the world, and together with partners, it planned news and information broadcaster is set to offer peo- plays a leading role in the development of free media systems. ple in extensive and independent reporting and enable In everything it does, DW promotes understanding between them to enjoy alternative perspectives — on Turkish foreign cultures and people, and helps shape the image of Germany policy too. around the world. is guided by the UNESCO Convention on the Pro- Germany stands for freedom and human rights, democracy, tection and Promotion of the Diversity of Cultural Expressions the rule of law and social equality. It advocates them as a mem- in its fundamental orientation for programing. Germany’s his- ber of the (EU) and the United Nations (UN). tory as a European cultural nation forms the background for DW also represents these values through its programming putting current developments in their historical context. Cul- mandate. The tasks performed by DW include explaining Ger- ture is an interdisciplinary factor in DW’s programs. It takes many abroad as a nation with its roots in European culture and into consideration the significance of religion when people ex- a liberal, democratic constitutional state based on the rule of change cultural ideas. law, while providing a forum for German, European and oth- er points of view in an international arena and promoting the The journalistic programs offered by DW and the projects and . DW therefore supports an understanding measures at its DW Akademie invite people from all its target and exchange of ideas between cultures and different nations. regions to engage with German and European points of view Deutsche Welle fulfils its program mission free from any state and engage in a dialogue in the interests of a peaceful, stable interference. DW is playing an increasingly important role in global community. the light of the significance of Europe and particularly the EU. A great deal is changing within the media landscape in the EU. Po- This is more pressing than ever, because the globalized, dig- litical and economic pressure is growing on independent media itally networked world is undergoing radical change: Geopo- outlets in , and . Britain is planning to litical tensions and crises, conflicts and wars, extremism and leave the Union. This may mean that the BBC changes its out- terror, refugees and migration, populism and nationalism are look towards Europe. Having objective information about Ger- dominating international relations. People’s sense of insecuri- many and the EU will significantly increase in importance, given ty is growing — and therefore the need for extensive, reliable