© Laboratorium: Russian Review of Social Research. 2019. 11(3):16–45 16 DOI: 10.25285/2078-1938-2019-11-3-16-45 EROES OR HOOLIGANS? HMEDIA PORTRAYAL OF STOPXAM (STOP A DOUCHEBAG) VIGILANTES IN RUSSIA Rashid Gabdulhakov Rashid Gabdulhakov, Department of Media and Communication, Erasmus University Rotterdam. Address for correspondence: Erasmus University Rotterdam, Postbus 1738, 3000 DR Rotterdam, Netherlands.
[email protected]. The author expresses sincere gratitude to the informants for their contributions, as well as to peer reviewers and editors of this special issue for their valuable feed- back. This work was supported by the Dutch Research Council (NWO) project num- ber 276-45-004. Several state-supported digital vigilante groups emerged in Russia at the downturn of the pro-Kremlin youth group Nashi (Ours), when its former commissars formed issue- specific movements to counter perceived legal and moral offences through exposure of targets on social media. One of such groups is StopXam (Stop a Douchebag), specializ- ing in road-traffic and parking violations. StopXam participants confront the drivers and retaliate by placing stickers that read “I spit on everyone I drive where I want” on the targets’ windshields. The retaliation is often accompanied by verbal and physical fighting; the process is filmed, edited, and shared on YouTube, receiving millions of views. While digital media made such practices possible, traditional broadcasters maintain significance in rendering meaning to the phenomenon of vigilantism and in framing vigilantes, their targets, police, and other actors. As the existing literature on digital vigilantism is predominantly focused on digital media affordances, this article aims to address this gap through a qualitative analysis of traditional media coverage of StopXam.