“THINKING Barcelona inspires BIG MAKES US GROW” BARCELONA IS YOURS Barcelovers PUBLISHED BY Barcelona City Council ILLUSTRATIONS Lamosca, Javier Jaén, Bathed by the sea and flanked by two Pau Santanach mountains; deeply rooted in its traditions PUBLISHING BOARD Jaume Ciurana, yet always open to innovation; vibrant by Jordi Martí i Galbis, Marc Puig, Miquel MAIN FONTS Bulo and Trola by Jordi Guiot, Jordi Joly, Vicent Guallart, Àngel Embodas night and bustling by day, Barcelona is Miret, Marta Clari, Albert Ortas, Josep one unique whole, yet depending on your Lluís Alay, José Pérez Freijo, Pilar Roca TRANSLATION AND PROOFREADING preferences, interests and amount of time Laura Álvarez, Néstor Bogajo, Stuart available, there are many Barcelonas to EDITORIAL BOARD José Ángel McLauchlan, Kelly Shimmin Abancens, Jordi de Miquel, Marc Puig, discover. Rosa Romà, Elisabet Garcia, Joan León, ADVERTISING Publipress Media Enric Rimbau, Marta Passola True to this diverse and dynamic reality, PRINTER Direcció d’Imatge i Serveis Barcelovers has delved into this multifaceted It doesn’t matter if it’s a startup or a multinational, it doesn’t matter if there EDITOR-IN-CHIEF Joan León Editorials are small investments or large international ventures. In Barcelona, what city to tell you its stories. Stories about the matters are big ideas, people, opportunities... Everything has a place in one CONTRIBUTORS Xavier Arnaiz, Borja PAPER 100% recycled people who engage in tireless research in Barbesà, Iñaki Barco, Txell Bonet, the quest for viable and useful solutions; of the main European capital cities with most projects of international Tomàs Fuentes, Thaïs Gutiérrez, Helena IN COLLABORATION WITH about initiatives that put a new spin on investment. That is why Barcelona makes you grow, makes you dream while Martínez Guimet, Irene Pujadas, THE ADVERTISING BUSINESS Guillem Sala, Oliver Villanueva ASSOCIATION, THE CATALAN tradition with a major dose of design; keeping your feet on the ground, even further than the horizon. ASSOCIATION OF ADVERTISING AND about the success stories of new creative PUBLISHER Edicions Clariana SL PUBLIC RELATIONS AGENTS AND THE industries and citizens’ initiatives to BARCELONA HOTEL ASSOCIATION improve their quality of life. BARCELONA, THE EUROPEAN CAPITAL OF INNOVATION. DESIGN AND LAYOUT Lamosca A prize awarded by the European Commission in 2014. LEGAL DEPOSIT B. 19.129 - 2013 COVER PHOTOGRAPHY Carmen ISSN 2339-8396 In the certainty that, during your stay, you’ll Secanella find the Barcelona you’re looking for and barcelona.cat/inspira PHOTOGRAPHY Txema Salvans be amazed by the Barcelona you did not yet (director), Albert Bertran, Santiago know, I would like to extend a very warm Hidalgo, Román Yñán welcome and wish you an inspiring and enjoyable stay with us. Xavier Trias Mayor of Barcelona | 1 Barcelovers | Issue 2 Barcelona inspires BARCELOVERS 04 08 10 12 14 18 WHAT’S UP MONTJUÏC MONTJUÏC: THE FOUR SIDES OF THE MONTJUÏC: THE QUIET HUBBUB MONTJUÏC: THE NEXT SOUND REVOLUTION MONTJUÏC: BENEATH THE STARS The award of the Catalonia International In the summer months, Montjuïc acts MOUNTAIN What happens when a cruise ship arrives Thanks to its professional division, Sónar+D, The Grec Festival theatre is the epicentre Prize to Desmond Tutu tops a round-up as a people magnet, offering activities Montjuïc is a hub for key events in culture, at a destination like Barcelona, the leading the Sónar festival is the greatest showcase of one of Europe’s most important events of recent news relating to the city that reflect the great diversity of the city sport, nature and the economy cruise ship port in the Mediterranean? for musical creativity and innovation for the performing arts 20 22 26 28 32900 34 800 700 600 500 400 300 200 100 MONTJUÏC: WE LOVE THIS GAME PROFILES NY-BCN: ADVENTURE IS STILL POSSIBLE IN THE FACTORY OF DIGITAL DREAMS THE LIGHT IS GOLD WHEN EVERYTHING’S POSSIBLE Barcelona welcomes the world’s most Four barcelovers whose talent and hard A points-earning regatta for the Ocean The boom the video game industry is A photovoltaic cell created in Barcelona The climate and setting of Barcelona charismatic basketball team twenty-two work have made them stand out in their Masters World Championship which departs currently experiencing led us to talk to opens up the possibility of installing solar facilitate a healthy combination of early years after marvelling at the Dream Team respective disciplines from Manhattan and ends in Barcelona some of the Barcelona-based developers panels in any glass façade morning exercise in the open air 38 42 46 50 53 61 75 Report Line Up Wake Up Outdoor terraces: a varied visual A selection of Useful panorama of some very different the top events, information, spots in Barcelona, all reflecting a very meetings and advice and Mediterranean quality of life, leisure and trade fairs taking interesting facts social relations place in the city NEW APPROACHES TO OLD TRADITIONS 3D: PRINTING OBJECTS THE THRILL OF DATA WITH ‘V’ FOR VOTE Artisans who transcend the traditional A technology already in use in many Real-time installations capable of reflecting Catalonia’s National Day will see two city values of their trades in the drive towards sectors, hailed by experts as revolutionary, everything that is quantifiable, one of the thoroughfares forming a huge ‘V’ as a new creative dimension in which Barcelona is playing a key role big draws of the Barcelona Design Festival a symbol of celebration and protest 2 | | 3 Barcelovers | Issue 2 Barcelona inspires What’s Up Desmond Tutu Catalonia International Prize The South African archbishop and Nobel Peace Prize winner collected the award on 3 June. The Government of Catalonia awards this distinction to those who have contributed to the development of any field of knowledge from an ethical or humanistic perspective Photo Albert Bertran 4 | | 5 Barcelovers | Issue 2 What’s Up INFRASTRUCTURES EL PRAT, VOTED BY PASSENGERS AS THE BEST AIRPORT IN SOUTHERN EUROPE This is an accolade bestowed by Skytrax as part of the World Airport Awards 2014. The recognition is based on surveys of nearly 13 million passengers from 110 different countries on 400 airports worldwide. BUSINESS BUSINESS Mark Zuckerberg opens the Amazon plans to C Mobile World Congress 2014 set up a base in El Prat M Y Presentations by Mark Zuckerberg, founder of Facebook, and Jan The e-commerce multinational is exploring Koum, co-founder of WhatsApp, opened the last edition of the the possibility of opening a logistics centre CM Mobile World Congress, the largest mobile phone trade fair in the in Prat de Llobregat (Barcelona), making MY world which this year managed to bring together more than 85,000 it the company’s main logistics base in the CY professionals from 201 countries. Mediterranean area. CMY K SPORT RESEARCH INNOVATION The Barcelona Marathon A mechanism has been Barcelona, iCapital award establishes itself as one discovered that could be from the European Union of the biggest in Europe the key to preventing the The European Commission has chosen development of breast Barcelona as the European Capital of With nearly 18,000 participants, this year’s Innovation “for introducing the use of new Barcelona Marathon once again filled the cancer. The study is being technologies to bring the city closer to citizens.” streets of the Catalan capital with runners, driven by researchers establishing it alongside London, Paris and at the Institute for Berlin as one of the biggest in Europe. INNOVATION Bioengineering of Catalonia and is published in the Photons against cancer journal ‘Nature Materials’. The Hospital Clinic and the Institute of Photonic Sciences have started using the properties of photons, light particles, in the diagnosis and treatment of diseases such as breast cancer. The treatment developed by the team under physician Romain Quidant provides results in less than one hour and is cheaper than the current system. 6 | liceubarcelona.cat Barcelovers | Issue 2 Barcelona inspires Montjuïc, looking out over the city, was once the cradle of Barcelona, originally a strategic settlement for the Iberians and later a quarry for the Romans. Centuries of twists and turns in its use have generated a versatile but harmonious range of pursuits. In the summer months, Montjuïc acts as a people magnet, offering activities that reflect the great diversity of the city Text Borja Barbesà Photo Txema Salvans 8 | | 9 THEBarcelovers FOUR| Núm. 2 SIDES Barcelona inspira OF THE MOUNTAIN he venue for the International Exposition of 1929, the site of the classic urban Formula 1 racetrack in the 1970s, the epicentre of the 1992 Olympic Games, the emblematic setting of the Grec festival (one of the indispensable events on the calendar of European performing arts); the mountain of Montjuïc combines, like no other location in Barcelona, culture, sport, nature and finance. This unusual combination has been forged over the many years of the mountain’s history. The world of business unfolds at its feet, with the dynamic activities of the Port of Barcelona and the Fira de Barcelona exhibition and trade fair centre. The cultural world is represented by a wide range of facilities – museums, theatres, art education centres – which also play host to top-level international events. The sporting facet of Montjuïc is evident in the Olympic Ring facilities and other infrastructures where professionals and amateurs take part in more than a dozen types of sport. And linking all these areas together is a dense network of green