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SOUL BASS.Pdf SOUL BASS Saul Bass Sadeliğin Orijinalliği diyebiliriz. Saul Bass 8 Mayıs 1920 tarihinde doğup 25 Nisan 1996’da vefat etmiştir. Academy Awards ödüllü film yapımcısı ve Amerikan grafik tasarımcısıdır. Sinema tasarımları, film posterleri ve kurumsal logo tasarımlarıyla öne çıkmıştır New York’un Bronx ilçesinde James Monroe Lisesi’nden mezun olan Bass Bazı zamanlar György Kepes ile birlikte Manhattan’da Brooklyn Üniversitesinde verilen Sanat Öğrencileri Ligi derslerine gitmiştir. Kariyerinin başlangıcı 1940 yılında Hollywood olmuştur. Film posteri ve Logo tasarımları yapmış, o dönemin başarılı yönetmenleriyle çalışmıştır. Otto Preminger’ın yönetmenliğini yaptığı bazı filmlerin afişlerini yapmıştır, en çok ses getiren afişleri Champion (1949), Death Of a Salesman(1951) ve The Moon is Blue(1953)’dur. Daha sonra yine reninger ile bir anlaşma sonucu 1954 yapımı olan Carmen Jones için film posteri tasarlamıştır. İlerleyen hayatında ise Bass, Otto Preminger ile çalışmaya devam edip onun yönetmenliğini yapmış olduğu The Man with the Golden Arm(1955)’ ın film afişini hazırlamış ve büyük bir ün kazanmıştır. Film’in konusu Jazz Müzisyenlerinin Eroini yenmesiyle ilgilidir. Afişi anlatmak için eroinin kullanım şekli üzerine “kol”u seçmiş ve bunu siyah ve beyaz kağıtları keserek kolaj şeklinde hazırlanmıştır. Yaptığı çalışmayla iyi bir iş çıkardığını ümit etmiş ve öyle de olmuştur. Daha sonraları Alfred Hithcock’ın yönetmenliğini yapmış olduğu North by Northwest(1959) için Kinetik Tipografiyi bulmuştur. John Whitney’in yönetmenliğini yaptığı Vertigo(1958) ve psycho filmleri için afiş hazırlamış, Grafik tasarım üzerine devrim niteliğinde saygı duyulacak işler yapmıştır. 40 sene boyunca kısa animasyonlar yapmıştır. Bunlar arasında Anatomy of a Murder(1958) ve Around the World in 80 Days(1956) animasyonları vardır. Spartacus’te çalışırken tanıştığı Elaine Makatura ile 1960 yılında evlenen Bass, sonraki işlerinin çoğunda eşi Elaine Bass ile beraber çalışır. 1968 yılında beraber yönettikleri Why Man Creates adlı kısa filmle Oscar ödülü kazanırlar. Bass, bu başarının ardından 60’ların sonunda jenerik tasarımını bırakıp film yapımına yönelir. 1974 yılında yönettiği ilk ve tek uzun metrajlı filmi Phase IV beklenen başarıyı elde edemeyince, deneysel kısa filmler yapmaya ve firmalar için logolar tasarlamaya devam eder . Artist (American, 1920–1996) Golden Arm (Altın Kollu Adam) Kim Novak’ın yüzünün üstünde gezdiğimiz müthiş açılış jeneriği de sanatçının elinden çıkmadır. Otto Preminger’in Anatomy of a Murder filmi için hazırladığı açılış jeneriği 1956 - around the world in eighty days (Seksen Günde Devri Alem) • 1995 - Casino Royale isimli afiş Alfred Hitchcock’un yönetmenliğini yaptığı Ölüm Korkusu filminin Saul Bass tarafından tasarlanan afişi Saul Bass ABD’de şirketler için tasarladığı logolar ve reklam filmleriyle de ünlüdür. 60’lar, 70’ler ve 80’lerde ülke çapında en bilinen logolardan bazıları Bass’ın elinden çıkmadır; United Airlines’ın “lale”si gibi Saul Bass AT & T Bell Sistemi logosunu tasarladı ve bir noktada Amerika Birleşik Devletleri'nde yüzde 93'lük bir tanıma oranı elde etmiştir. Uçak firması için tasarladığı logo Minolta şirketi için tasarımını 1980 yılında tasarladığı logo. .
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