TH YEAr BROADCASTING TELECASTING

i lE BUSINESSWEEKLY OF RADIO AND TELEVISION DECEMBER 24, 1956 35¢ PER COPY

More Competitive Tv: FCC 83dVdSÀ431 aTV ájama89'uo11 Page 27 Odt, GSM esss avao.I aiV Tismx.eyó Spot Billings of Top 40 Ra 1GSOi'' (6£Ob-95(009-10)-;70F4'Z3V) Page 29 301 Q qua boy eTaaF 1seaglR Gimmicks and Giveaways: TS-£ A3TEaeAtur: .1 TV 4VSt1 Page 36

FCC Changes Possible: Mc Page 51 ?1.8% Auto Dominance

Amount Spent on Autos by Grade B Area Families Market figures prove families living in

WXEX -TV Grade B area spend 21.8% more WXEX -TV $170,145,000 m autos *than families in Grade B area of Station B $139,070,000 any other RICHMOND market TV station Station C $139,691,000 Automobiles, tires, batteries, accessories Source: Sidney Hollander Associates TV wXEXTom Tinsley, President NBC BASIC - CHANNEL 8 Irvin G. Abeloff, Vice Pres. National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington. Farjoe & Co. in Chicago, Seattle, Sari Francisco, Los Angeles, Dallas, Atlanta. A Merry Christmas and a Happy New Year from KVTV'S TALENT TEAM

homemaker FORECAST, weatherman

Jan TODAY ro Conrad Voss Johnson Hostess on KVTV's Mr. Weather in the 3- Open House and the state KVTV area. Con- Homemaker home tinually sponsored, 5 makers rely on -with days a week, by the sales results to prove same advertiser for it. over three years.

women's feature news editor editor Austin Marge Schneider Hinshaw "At Home" with Marge Consistently first with Hinshaw is filled with the News in Sioux City. helpful "how -to's" for A news show that lends homemakers, women's news, fashions, and authority to your sales decorating ideas that message. make sales and faithful listeners.

e 1

sports editor cowboy Les Canyon Davis Kid Dean of sportscasters Jim Henry, the genial in the rich Siouxland Kid's Kowboy with a Market and an out- faithful retinue of side - standing sports figure kicks. Sioux City's only in his own right. daily children's partici- pation show.

CBS ABC Dominant in all Departments" A Cowles Station. Under the some management as NETWORK SYNDICATED PERSONALITIES WNAX -570, Yankton, South Dakota. Don D. Sullivan, Tcp 20 Tcp 11 All of the top 39 General Manager. Network shows Syndicated shows local live shows See Your Katz * Aug. '56 Sioux City Telepulse SIOUX CITY, IOWA Representative INDIANA'S Z101 LARGEST TV MARKET

T!EE HAUTE

--ai,,. ' i ' ''!'IVI

R O L L I N G CO. TERRE HAUTE, INDIANA

N E W Y O R K

C H I C A G O

B O S T O N

S A N F R A N C I S C O CBS, NBC, and ABC Television Networks

L O S A N G E L E S

® T.M.-Ca5TV

Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and July by BROADCASTING PIIRLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C., under act of March 3, 1879. Merry Christmas to all

STEINMAN STATIONS and to all a good year

Clair McCollough, Gen. Mgr.

Page 4 December 24. 1956 BROADCASTING TELECASTING closed circuit.

$23 MILLION FOR 1 That's price placed mason and Celler Committee hearings last Lion should treat matter like common car- by corporate owner on ftis vhf station in session) aiso has been retained by CBS for rier .kate case, examine books, check rate major market (one of first ten) in last few representation music-copyright and cer- cards;: salaries paid principals, advertising weeks. While there was no deal, it's under- tain other Olds. Bruce Bromley, senior contracts, ets., etc. Commission said re- stood $23 million price could be supported partner, is personally handling re presenta- quest could be resubmitted at later pro- based on earnings. Biggest pride so far paid tion. f ceeding. for tv outlet was Westinghouse $10 million BT BT purchase of WDTV (TV) Pittsburgh, now LONG WAY OUT Solicitor General J. TEX AND JINX (Falkenburg) McCrary's KDKA -TV, In Jan. 1955. Lee Rankin has said no to FCC's desire interview programs on WRCA New York, BT to take ShrevOport, La., ch. 12 case to U. S. sttitiott; fixtures since 1946, may soon be NBC RADIO. is on verge of selling second Supreme Coftrt. Last October, FCC was syndikated. Tex & Jinx office in New York half of its projected hourly five -,minute told to reoten vhf hearing to take into ac- reportedly has set up syndication branch newscast series. It's being considered by count death of Don George, principal own- headed by former executive producer Brown & Williamson Tobacco Co., through er of successful KSLA -TV Shreveport Jerome M. Landay. Deal, said to be cur- Ted Bates agency, and decision is expected [BT, Oct 8]. FCC at argument before rently under negotiation by NBC Spot Sales this week. Other half already sold to lower court contended vigorously that death with major radio advertiser, would provide Bristol-Myers in transaction representing of Mr. George came long after final deci- for strip of programs that would include $2.1 million net annual billing' to NBC. sion was rendered, but court remanded case excerpts of interviews with government and BT from bench. Commission lawyers, discour- diplomatic people and show business stars. aged, feel this means some cases may never Series would be placed for domestic and COLOR COSTS Size of RCA's invest- be brought to legal conclusion without long foreign distribution. ment in color television due to be pointed litigation. up shortly in ttiblic release-for first time BT BT -of actual figures on sales, fossei, 'etc. GOLF ON TV There's more than pure Brig. Gen. David Sarnoff, board chairman, ANNOUNCEMENT will be made this golf competition in matches being played is preparing statement which will show week of appointment of Millard F. French, by big name stars at Arizona Biltmore in RCA took overall net loss of more than who served as an FCC examiner from 1953 Phoenix. Pete DeMet, Chicago tv producer $6.5 million on color this year (counting to 1955 and since has been on FCC legal and automobile executive, is filming two color programming costs and advertising staff, to return to examiner staff. He is 13 -match all -star golf series for 1957, avail- of color, as well as developmental and native of Beckley, W. Va. able for tv sponsorship, and reportedly has training expenditures). He looks for modest BT General Motors, Ford and certain brewing color sets and color tubes in last profit on FULL VIEW Upon instruction from interests interested, presumably for network half of next year, and after that expects all series to be scheduled this spring. FCC, staff is drawing up proposed order profitable. color tv to ,become substantially which would provide for "spectrum analy- BT RCA 21 -inch color set sales to date total sis" down to 25 mc. This order, which more than 160,000 (company is shooting MR. DEMET, who completed filming of probably will be adopted next month, than twice that in 1957), and total first cycle of 13 Dec. 6, hasn't yet decided for more would widen already -in -work above 890 and color on tinte and place for second cycle. Six factory billing price of color sets be- mc. study. Study .is deemed necessary cameramen required more than six hours equipment sold up to now comes to almost industrial cause of pending petitions from for first few matches but final match took $60 million. and other users for more spectrum space, BT five hours and he expects to get timing plus preparatory,_work for 1959 Interna- down to four hours-not much longer than CHARLES WILLIS, former special assist- tional Telecommunications Conference. normal match. All cameras will be on at White House, is due for big job at interests ant One question is whether best jeeps or trucks with hydraulic lifts. Ruthraufi & Ryan. Since leaving Eisen- would be served by opening spec- hower staff, Mr. Willis has been consultant trum or only selected pórtions. BT to W. R. Grace & Co. He'll join R &R as BT MANANA FCC Comr. Rosel H. Hyde financial vice president and assistant to plans to fly to Mexico City, second week in ALTHOUGH commercial tv spot activity President F. Kenneth Beim. January to 5.-Mexico treaty on Warner Bros. is on upswing, Hollywood signU. at radio frequencies. He was scheduled to BT movie major has delayed opening of New leave last week, but slight hitch (notirling TEST CASE Hollywood film producers York tv office until after holidays because major), with intervening Christmas= b1i- and distributors are figuring ways to ex- proposed manager for agency film[. field days, .made new timetable ploit high ratings scored by feature films became unpvailàble at :last moment. As _aand àcceptable to Mexican opposite number. on KTTV (TV) Los Angeles. Newly_issued ré8ult, Chicago office appointment has been Pulse report for November ' put KTTV's postponed since New York manager bill BK Theatre MGM Friday night Colgate (using make selection. WHAT is believed to be first non- network and sta- movies) ahead of all competition B7 European office for broadcast entity (even nightly presentation of other films tion's FULL EXPOSURE There's more than in combination with newspaper) being es- from same library well into top 10 multi - curiosity involved in ch. 3 WiSC -TV Madi- tablished next month by Washington Post weekly network and local shows. Film in- on, Wis., request for books of Madison uhf Co. stations (WTOP- AM -FM -TV Wash- are particularly watching for favor- terests stations -which was denied by FCC last ington; WMBR- AM -FM -TV Jacksonville). Colgate reaction which they can use able week. Basic element in asking that FCC Murray Marder, veteran staff correspond- quote to other national advertisers who to issue subpena duces tecunt is belief that ent, will establish headquarters in Man- for spot film buys. are prospects whole deintermixture proposal is predicated chester Guardian Building, London, and, BT on economics (uhf stations can't make out under present plans, do one to one- and-a- CRAVATH. Swaine & Moore. New York vs. vhf outlets), and that brings it into half minute daily dispatches for broadcast law firm which has represented CBS Inc. in common carrier classification. Thus, WiSC- operations to be transmitted by telephone, its legislative hearings in Congress (Mag- TV thinking goes, Commission considera- in addition to his Washington Post copy.

BROADCASTING TELECASTING December 24, 1956 Page 5 Time to throw out the old Minneapolis -St. Paul radio data, too!

There's a new listen in the Twin Cities. Audience patterns have changed drastically. And Storz Station programming is responsible. Hardly a factor less than a year ago -WDGY is now a major factor WDGY in any Twin Cities advertising campaign. It's very nearly unani- 50,000 watts and a nearly mous: Hooper, Pulse, Nielson and a host of Twin Cities adver- tisers agree -WDGY has the big audience for those big results. perfect -circle daytime signal Make sure you buy Minneapolis -St. Paul with the new data . . . MINNEAPOLIS -ST. PAUL which your nearest Blair man, or General Manager Steve Labunski will cheerfully supply.

The Storz Stations TODD STORZ, President

WDGY WHB WQAM KOWH WTIX Minneapolis -St. Paul Kansas City Miami Omaha New Orleans

Represented by John Blair & Co. Represented by Adam Young Inc.

Page 6 December 24, 1956 BROADCASTING TELECASTING ar deadline

TIME INC. GETS BITNER PROPERTIES, PAYS $15,750,000 FOR 3 TVS, 3 AMS BUSINESS BRIEFLY Late -breaking items about broadcast busi- TIME INC. becomes owner of radio and tele- dent and general manager of Albuquerque op- ness; for earlier news, see ADVERTISERS vision stations in Indianapolis, Minneapolis- erations and 50% owner of stations, is expected St. Paul and Grand Rapids (subject to usual to move to Indianapolis in charge of the WFBM & AGENCIES, page 29. FCC approval) with acceptance last Friday of operations upon transfer of the stations. So its $15,750,000 bid for assets of Consolidated far as is known, no immediate changes in man- Television & Radio Broadcasters Inc. by Harry agement of other Consolidated stations is con- COFFEE CAMPAIGN American Home M. Bitner Sr., president, and his board. Bitner templated. Foods (G. Washington coffee), N. Y., looking for availabilities in 25 markets from Maine to acceptance is subject to approval of Consoli- Time's bid provided for $125,000 down, equal dated stockholders by two-thirds vote. Baltimore and west to Ohio in order to line amount when contract is signed, and $14,892,- up 36 radio stations in time for 12 -week spot While details still were to be cleared up, an- 800 on closing. Remaining $607,200 would be drive starting nouncement was made by Mr. Bitner of favor- held in escrow. Jan. 7. Agency: Charles W. Hoyt, N. Y. able action at special board meeting in Prince- Contract provides that present network affil- ton, N. J. Excluded from sale is WFDF Flint, iations shall remain intact with no cancellation BUSY AT BURNETT Considerable spot ac- Mich., which will be retained by Bitner group. notices. It is understood assurances were re- tivity reported Friday at Leo Burnett Co., Chi- Involved are WFBM -AM -TV Indianapolis, ceived from NBC that affiliations in Indiana- cago, for Pure Oil and Marlboro cigarette ac- WTCN -AM -TV Minneapolis-St. Paul, WOOD - polis and Grand Rapids will continue and from counts. Plans underway for radio-tv spot drives AM-TV Grand Rapids and two subsidiary com- ABC that Minneapolis -St. Paul affiliation would by Pure in 10-12 markets for six weeks start- panies, Lansmore Corp., (real estate firm) and not be affected for usual contract terms. ing about Jan. 18, to be followed by another Artists Inc. week Contract provides also that if within eight eight campaign. Spots to run about 20 Time Inc. made its bid, along with others, months of stockholders' approval FCC shall per week per market. Drive kicks off Pure after Crowell- Collier proposal for acquisition have failed or refused to grant written consent Oil's 1957 advertising schedule, reportedly to of properties, plus WFDF, for $16,200,000 had or if final order is not subject to either adminis- represent in excess of $1 million for broadcast foundered, only to be followed by folding of trative or judicial review, either buyer or seller media by regional oil firm. Marlboro campaign remaining Crowell -Collier publications, Collier's may terminate agreement upon five days notice. details unknown but said to involve heavy and Woman's Home Companion (story page spot radio schedule. Included is five -year 62). Purchase price exceeds by few cents $20- also covenant against BEANS per -share guarantee made by Crowell- Collier. competing directly or indirectly in radio or tv BUYING Heinz camp side beans within 75 airline miles radius of three cities buying radio spot announcement campaign to Corollary transaction, necessitated by FCC's other than as stockholder in corporation listed start Jan. 14 in 16 markets for seven weeks. multiple ownership regulation, will be sale of Covenant ap- Maxon Inc., KOB -AM -TV Albuquerque by Time Inc. to Messrs. Bitner Sr. and Jr. BACK TO SPOT Ex-Lax Inc., N. Y., which Time Inc. bid was submitted Dec. 12 for If agreement terminates, Bitner will return has sponsored several daytime serials on CBS package, minus WFDF. There had been other $250,000 deposit to Time, but if Time is in Radio, is expected to drop them and return bids for individual properties, including one material breach of contract and is if Bitner to spot radio and television buys early next from Harold Gross, president of WJIM -AM- not, Bitner would retain deposit as "liquidated year. Warwick & Legler, N. Y., is agency. TV Lansing, for Grand Rapids properties, and damages." Agreement specifies that Howard from Meredith Publishing Co. for Minneapolis - E. Stark is recognized as broker for Time Inc. 'LIFE' SATURATES Life magazine, N. Y., St. Paul properties. Weston C. Pullen Jr., Time and is entitled to commission and that Rey- placing saturation spot announcement schedule Inc. vice president, was in charge of negotia- nolds & Co., through Vice President Robert for one week starting Jan. 21 in nearly 20 Life tions for his organization. Palmer, stock exchange members is broker radio and tv markets. Young & Rubicam, N. Y., Wayne Coy, former FCC chairman, presi- for Bitner. is agency.

PAPER BUSINESS Hudson Pulp & Paper Marston, R &R Merge; Reprieve for Tv Geare- Set Makers Co., N. Y., buying four -week radio spot an- Billings Now $40 -45 Million TELEVISION receiver manufacturers Friday nouncement campaign starting Jan. 6 in about MERGER of Geare- Marston Inc., Philadelphia received six -month extension to put into effect half -dozen markets. Norman, Craig & Kummel, and New York, with Ruthrauff & Ryan, New power line interference limits on all new tv sets. N. Y., is agency. York, being announced today (Mon.) by G -M's Limitation -100 microvolts -is effective on all models made after Dec. 31, with requirement STRAWS FOR R &R Flav- R- Straws Inc., Mt. president, Norman W. Geare, and R &R Presi- Vernon, N. Y., which has been allocating its $7 million agency that limit for frequencies between 3 and 25 dent F. Kenneth Beim. The nearly $1 million budget almost entirely in ($2 million in broadcast billing) will operate me be put into effect on all new models made after June 30, 1957, and on all receivers manu- broadcasting, is expected to appoint Ruthrauff as division of R &R by keeping corporate name, & Ryan, N. Y., as agency sometime this week. will factured after Dec. 31, 1957. The deadlines, boost Ruthrauff & Ryan into $40 -45 mil- Account has been serviced by Dowd, Redfield lion billing category. listed in Sec. 15.68(c), had been six months earlier in each instance. & Johnstone, N. Y. George Wolf, R &R radio- Heavy on industrial accounts, Geare -Marston tv vice president, has been working on special brings to Ruthrauff & Ryan such principal ac- nine -hour cartoon spectacular on WABD (TV) counts as American Cyanamid Co. (Lederle New York to be sponsored by Flav -R- Straws Labs and fine chemical divs.), Johnson & John- SIX FOR 'TONIGHT' tomorrow (Tues.). son's Personal Products Div. (Jonny Mop), Caloric Appliance Corp. (stoves), Budd Co. SIX newsmen for NBC -TV Tonight series FARM SPOTS Merck & Co. (chemicals), (Continental- Diamond Fibre Div.), Electric under new format named Friday by net- Rahway, N. J., getting ready for new market Storage Battery Co., Pennsylvania Salt Mfg. Co. work (early story, page 58). They are - year by lining up schedule of small farm mar- and Valspar Corp. (paints). Geare- Marston, New York: Hy Gardner, New York Her- ket radio stations in 12 areas for Nicarbazin, also serving Strawbridge & Clothier, Philadel- ald Tribune; Bob Considine, Hearst INS; poultry antibiotic. Campaign to start in Janu- phia, is credited with starting saturation tv spot Earl Wilson, Post -Hall Syndicate. Chi- ary, running indefinite length of time. Charles canipaigns for local department stories. Ruth - cago: Irving Kupcinet, Chicago Sun W. Hoyt, N. Y., is agency. rauff & Ryan has offices in Houston, Chicago, Times. Los Angeles: Vern Scott, United Cincinnati, Dallas, Detroit, Los Angeles, St. Press, and Paul Coates, Los Angeles Mir- TESTING Monticello Drug Co., Jacksonville, Louis, St. Paul, San Francisco, Seattle and ror -News. Fla., which has been serving Negro market Washington, D. C. Continues on page 9 BROADCASTING TELECASTING December 24, 1956 Page 7 AD MAN POPS ON IN CENTER FLIP OVER TO SAME AD MAN IN

OF HIS FAMILY ON CHRISTMAS NEW YEAR'S EVE SCENE

MORNING

WHEN -TV NARRATOR:

"Merry Christmas, and a Happy New Year!"

r r wOMAHA W 0 0w TV RADIO TV Channel B 590 kc. Channel 6 CBS- CBS CBS

R p .I.d By KATZ AGBNCY INC. JO N BLAIR l CO. BLAIR TV, INC. MEREDITH Radi and 7eieedacur STATIONS

affiliated with Better Homes and Gardens and Successful Farming magazines

Page 8 December 24, 1956 BROADCASTING TELECASTING PEOPLE

EMERSON (TIM) ELLIOTT, vice president and media director, Fletcher D. Richards, N. Y., to Ogilvy, Benson & Mather, N. Y., Jan. 2, as director of media, succeeding JAMES J. Mc- of deadline CAFFERY, recently elected senior vice presi- dent of OB &M.

JACK NEWELL, media buyer, BBDO, N. Y., transferred to agency's Los Angeles office as Seaboard Fails in Motion media director. To Force Franco Bond BREAK FOR HUNGARY ROBERT N. CLARK Jr., partner in Wank, MOTION by Seaboard Drug Co. to require STATION BREAKS with Balkan ac- McDonald & Lee, San Francisco, to Doherty, that Carlos Franco Assoc., New York, put up cents. That's way WRCA -AM -TV New Clifford, Steers & Shenfield, N. Y. $200,000 bond to protect Seaboard's interests York officials described series of unique THOMAS W. REDSTONE, formerly in sales and stockholders in agency's double suit against Christmas messages scheduled for two with WNRC New Rochelle, N. Y., and North- drug manufacturer and Grant Adv. [BT, Dec. stations past weekend and Christmas Day. west Airlines, N. Y., to sales staff of Joseph 10], was denied Friday by New York Supreme Reading 20, 30, and 40 second station Hershey McGillvra, N. Y., station representa- Court Judge Irving A. Saypol. Judge Saypol breaks were Hungarian refugees newly tive. said "defendant fails to set forth any facts to arrived at Camp Kilmer, N. J., for their show that the undertaking already filed will first U. S. Christmas. Spots were recorded HILDA BARNES, W. R. Simmons & Assoc., not be sufficient for its purposes. The mere at refugee processing center at Kilmer. and JAMES K. HARELSON, Paul H. Raymer conclusory statement that the attachment (war- Co., Chicago, to Grey Adv. as project direc- rant of attachment by Franco impounding Sea- tor in marketing and research and television board's account at Chemical Corn Exchange Judge Bars Shorthand Notes producer, respectively. Bank and customer levies) has caused damage to defendant's business reputation does not In California Kidnap Trial PAUL STODDARD, account executive, KABC- justify such relief." Mr. Franco told BT: "We CALIFORNIA JUDGE Friday refused to al- TV Los Angeles, to sales staff KTLA (TV) have just scored our first victory." Counsel low KFMB -TV San Diego secretary to take there. for Seaboard could not be reached Friday for shorthand notes of testimony in kidnap trial. PAUL MASTERSON, for 15 years radio-tv comment. Day before, Judge John A. Hewicker of State announcer newscaster for ABC Western Div., Supreme Court stopped station from using to KABC -TV Los Angeles Jan. 1 as account WGN -TV Called Timid by 'News' stenotype operator to take testimony, and ear- executive, giving up program duties. lier [BT, Dec. 17] had threatened to cite Chicago Daily News, owned by John S. Knight newsman Harold Keen for contempt for inter- interests (newspapers, station properties), Fri- viewing witnesses out of court. Longhand notes day accused WGN -TV there of "excessive ti- would be permitted. BUSINESS BRIEFLY midity" and "yielding to protests" in cancelling After barring note -taking by secretary (Mrs. Continued from page 7 Martin Luther film (story, page 62). In edito- Lou Throop, secretary to Station General Man- rial, News saw "no good reason" why movie ager George Whitney), judge told Mr. Keen with 666 cold preparations, 666 balm and 666 shouldn't be seen on television, "assuming it that if he wanted to force showdown, he could malaria preparations, currently testing new cold to be a reasonably authoritative version" of "go to court and have me reversed." Station remedy in two southern markets. New phar- reformer's life. Flurry could be "most easily did not indicate if it would. maceutical product will be introduced in mid - resolved," editorial voting added, "by citation Judge said that if reporters want record of 1957 or later. Charles W. Hoyt is agency. to tv station for excessive timidity." trial they must wait for publication of official FRITOS FOR BREAKFAST Co. (Fri - court transcript, and pay for it. Frito tos buys weekly five - WNHC Becomes ABC Basic On other side of issue, Judge Hewicker said snack food), Dallas, three minute segments of ABC Radio's Breakfast WNHC New Haven, Conn., will join ABC Ra- Friday that Mr. Keen could interview witnesses, but only after they had been excused by court. Club, Mon. -Fri., 8 -9 a.m., for 13 weeks effec- dio as basic affiliate Jan. 6, it was announced tive Feb. 4. Agency: Tracy -Locke Co., same Friday by Roger W. Clipp, vice president of city. radio-tv div., Triangle Publications Inc., owner- WBKB (TV) Cancels Pro Ball Film operator of station, and Edward J. DeGray, WBKB (TV) Chicago, caught in middle of new `CLOCK' SET BACK Hazel Bishop will move ABC Radio's station relations director. Other National Football League squabble, decided Beat the Clock out of its Saturday, 7 -7:30 p.m. Triangle stations affiliated with ABC Radio Friday to cancel film of controversial Bears- EST period on CBS -TV and into Friday, 7:30 -8 are WFIL Philadelphia and WHGB Harris- Cardinals game Saturday "for reasons beyond p.m. slot, on Feb. 1, replacing My Friend Flicka, burg, Pa. Station operates on 1340 kc with our control." Decision stemmed from Com- which Colgate- Palmolive will drop. Network 250 w. missioner Bert Bell's ruling to Cardinals that has not indicated show it will place in spot va- one hour film could not be run with editorial cated by Clock. Hazel Bishop's move prompted Three More Uhfs Give Up commentary or stills defending team's claim of by second show it will be sponsoring (On Your rule infractions. Commissioner's office report- Own) on Saturdays, 10:30-11 p.m. EST, on THREE more uhfs came to end of line last edly also urged WBKB not -to rud movie lest CBS -TV. Raymond Spector Co., N. Y., is Hazel Friday, two which got on air and went off and is it be "party to controversy." Film understood Bishop's agency; Lennen & Newell, N. Y., is one which never got on. FCC deleted for lack to be one submitted to Commissioner Bell with C -P's. of prosecution ch. 21 WIRK -TV West Palm Cardinal's official protest. NFL has been beset Beach, Fla., and ch. 29 WOTV (TV) Richmond, past fortnight with "dirty football" charges. Va. in letter to FCC ch. 20 WAAB -TV `PRESS CONFERENCE' MOVES Corn Prod- ucts Refining Co., N. Y., moving its Press Con- Worcester, Mass., asked Commission to dismiss More Service by Trendex without prejudice station's application for ex- ference on ABC -TV from 8:30 -9 p.m. to 5:30 -6 tension of time to construct, contending that EXPANDED SERVICES announced Friday by p.m. Sundays, effective next Sunday. Its Polka prospects for survival were "extremely hazard- Trendex. Firm plans to provide special "retabu- Time (co -op) will move from Tuesday, 10 -10:30 lation" of actual ages and sex of viewers to ous." WAAB -TV reiterated request that ch. p.m., into slot vacated by Corn Products. C. L. specific programs in addition to its regular au- 3 Hartford, Conn., be allocated to Worcester Miller, N. Y., is Corn Products' agency. area. dience composition report now published three times in year. Also to -be added is data on "flow of audience," showing percent inherited NABET, KOBY Settle Strike from previous program, from competing net- Transistor Radio for DuMont ELEVEN -WEEK NABET strike at KOBY San works and from homes in which set was turned ALLEN B. DUMONT Labs Friday announced Francisco settled, according to union and David on during program. At same time, Trendex having entered transistor portable radio field Segal, station operator. Four engineers and will increase its half-hour sample from 800 with new Transistor model, said to feature six one announcer; NABET members, returned to tv homes called to 1,000 tv homes called in station and four announcers at station are to that half -hour period. Trendex also reported times volume of ordinary transistor radios and join union. Announcers to get $150 per week. it is offering quantitative surveys based on twice volume of many standard portables. New Contract allows combination men first year and homes owning tv set capable of receiving tele- radio, retailing at suggested list price of $89.95, establishes union shop. casts in color. now is being shipped to DuMont distributors. BROADCASTING TELECASTING December 24, 1956 Page 9 Broadcasting Publications Inc. Sol Taishoff President Maury Long H. H. Tash B. T. Taishoff the week in brief Vice President Secretary Treasurer BROADCASTING* NEW ALLOCATIONS PLAN STORER'S TWO -FRONT ACTIVITY Cofnr. Craven proposes dropping area Seeks waiver of FCC multiple own- TELECASTING restrictions, allocating purely by engi- ership rule to permit acquisition of ch. neering standards; plan seen as per- 3 KSLM -TV Salem, Ore., and asks THE BUSINESSWEEKLY OF RADIO AND TELEVISION mitting at least 25 new vhf stations 27 Airspace Panel to approve tower site Published Every Monday by Broadcasting of WMUR-TV Manchester, N. H..52 Publications Inc. Executive and Publication Headquarters SPOT BILLINGS OF TOP AGENCIES Broadcasting Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. FELLOWS ASKS SEC. 315 REPEAL BT's annual analysis of radio -tv spot Telephone: MEtropolitan 8 -1022 EDITOR & PUBLISHER: Sol Taishoff timebuys of top 40 agencies in use of NARTB president tells Special House MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York). J. broadcast media 29 Campaign Expenditures Committee Frank Beatty, Bruce Robertson NEWS EDITOR: Fred Fitzgerald that "equal political time" clause pre- SPECIAL PROJECTS EDITOR: David Glickman SPOT RADIO SALES SOAR ASSOCIATE EDITORS: Earl B. Abrams, Lawrence vents, rather than encourages, maxi- Christopher (Hollywood) show this year running mum broadcast coverage of issues and ASST. TO MANAGING EDITOR: Donald V. West SRA figures ASSISTANT EDITOR: Harold Hopkins 20% better than last, with spot radio candidates 53 STAFF WRITERS: Ray Ahearn, Jacqueline Eagle, Dawson Nail, Munsey Slack, Ann Tasseft time sales estimated at $150 million EDITORIAL ASSISTANTS: Hilma Blair, Jere McMil- lin, Rita Wade for the year; 1957 expected to top AB -PT BORROWS $60 MILLION LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall 1956 35 use money to pay off existing Will BUSINESS debts of $37 million and to finance VICE PRESIDENT & GENERAL MANAGER: Maury Long GIMMICKS AND GIVEAWAYS SALES MANAGER: Winfield R. Levi (New York) further growth in television, Golden - SOUTHERN SALES MANAGER: Ed Sellers Can be a virtue but often are a vice, son tells stockholders 58 PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens Gordon McLendon and Bob Leder tell CLASSIFIED ADVERTISING: Wilson D. McCarthy ADVERTISING ASSISTANTS: Doris Kelly, Jessie RTES timebuying and selling seminar CBS -TV TAPING GODFREY Young 36 AUDITOR -OFFICE MANAGER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston Three use Ampex video tape -week of SECRETARY TO GENERAL MANAGER: Eleanor Schadi recorders news series leads net- STATIONS COMBINE TO BARGAIN on tv CIRCULATION & READER'S SERVICE work to extend process to other shows, MANAGER, John P. Cosgrove Four San Francisco independent radio SUBSCRIPTION MANAGER: Frank N. Gentile starting with tonight's Arthur Godfrey stations form Bay Area Independent CIRCULATION ASSISTANTS: Gerry Cleary, Cecilia Talent Scouts 59 Delfox, Bessie Farmer, Charles Harpold. Joseph Broadcasters Assn., engage attorney to Sapienza conduct negotiations with AFTRA .48 BUREAUS TV NETWORK SALES RISE NEW YORK 444 Madison Ave., Zone 22, Plaza 5 -8355 REBELS WIN L. A. ELECTION October is best month of year, with Editorial SENIOR EDITOR: Rufus Crater AFM Local 47 climaxes year -long re- $45.5 million in gross time sales for AGENCY EDITOR: Florence Small three tv networks, 19.6% ahead of ASST. NEW YORK EDITOR: David W. Berlyn bellion by electing anti -Petrillo slate NEW YORK FEATURES EDITOR: Rocco Famighetti October 1955 gross, PIB reports 59 STAFF WRITERS: Frank P. Model, Selma Gersten. of officers for '57 -'58 50 Doris Fischoff Business PEOPLE WANT RADIOS SALES MANAGER: Winfield R. Levi NEW FACES FOR FCC? SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan Possibility that Chairman McCon- Rising demand for home, portable and ADVERTISING ASSISTANT: Donna Trolinger naughey and Comr. Lee may return clock radios is shown by RETMA re- CHICAGO to private life starts speculation as to ports of set shipments for first 10 360 N. Michigan Ave., Zone 1, CEntral 6 -4115 MIDWEST NEWS EDITOR: John Osbon successors; Ellsworth and Clinton men- months, with 1956 running 20% ahead MIDWEST SALES MANAGER: Warren W. Middleton, Barbara Kolar tioned 51 of 1955 .....68 HOLLYWOOD 6253 Hollywood Blvd., Zone 28, H011ywood 3 -8181 ASSOCIATE EDITOR: Lawrence Christopher WESTERN SALES MANAGER: Bill Merritt, Virginia Bialas Toronto, 32 Colin Ave., HUdson 9 -2694 James Montagnes

SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: 57.00. Annual subscription including BROADCASTING Yearbook (53d issue): 59.00, or TELECASTING Yearbook (54th Issue): 59.00. Annual subscription to BROADCASTING TELE- departments CASTING, including 54 issues: S11.00. Add 51.00 per year for Canadian and foreign postage. Regular issues: 350 per copy; 53d and 54th issues: 53.00 per copy. ADDRESS CHANGE: Please send requests to Circulation Advertisers & Agencies 29 For the Record 75 On All Accounts 24 Dept., BROADCASTING TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new 7 Government 51 addresses, including postal zone numbers. Post office At Deadline Open Mike . 20 will not forward issues. 70 In Public Interest 71 Awards Our Respects 23 Closed Circuit 5 In Review 14 Personnel Relations 48 BROADCASTING Magazine was founded in 1931 by Colorcasting -39 International 72 Broadcasting Publications Inc., using the title: BROAD- Programs & Promotion 73 CASTING' -The News Magazine of the Fifth Estate. Editorial 86 Lead Story 27 Broadcast Advertising was acquired in 1932, Broadcast Education 71 Manufacturing 68 Stations 61 Reporter in 1933 and Telecast* in 1953. Reg. U. 5. Patent Office Film 46 Networks . .... 58 Trade Assns. 67 Copyright 1956 by Broadcasting Publications Inc.

Page 10 December 24, 1956 BROADCASTING TELECASTING Winds Nearly-FinishedT °pple WINDS AiondaS excess in of Tower Niort IO) miles (bec' New hour Ceder rt. Tact had Ra towerto nearll_ not PidsT, lout of the new WAIT-TV the been permanently tower. then twisted he collapsedp, twisted the cable into Strain of on a the tangle the winds,rods, hen winds of Steel .. td' and 04;

We now have the tallest horizontal tower in the world Meanwhile we're operating with the 703' tower which helped build Eastern Iowa's largest audience. NCS No. 2 (A. C. Nielsen Co., Nov., 1956) indicates that our good old equipment covers a 60- county area, with 344,380 tv homes. The boys are starting over on our new tower. (News Clipping is from BIT, 12/17/56.)

WMT -TV CBS for Eastern Iowa National Reps: The Katz Agency famous on the local scene...

George Washington turned an unknown farmhouse at Valley Forge into a national shrine.

Storer stations, too, were scarcely known outside their local communities

until their affiliation with Storer. Today they are nationally known,

yet the warm personal touch of the home -town

community has never been closer.

A Storer station is a local station

STORER BROADCASTING COMPANY

WSPD -TV WJW -TV WJBK -TV WAGA -TV WBRC-TV KPTV WGBS -TV Toledo, Ohio Cleveland, Ohio Detroit, Mich. Atlanta, Ga. Birmingham, Alo. Portland, Ore. Miami, Fla.

WSPD WJW WJBK WAGA WBRC WV/VA WGBS Toledo, Ohio Cleveland, Ohio Detroit, Mith. Atlanta, Ga. Birmingham, Ala. Wheeling, W. Va. Miami, Fla. yet known throughout the nation.

..,ii

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S TOM HARKER-vice-president and national soles director ''' 1 118 East 57th Street, New Thrk22 Murray 63 BOB WOOD-national sales manager SALES OFFICES LEW JOHNSON-midwest sales manager 230 North Michigan Avenue, Chicago 1 Frankfln 2-6498 4 "." GAYLE GRUBB-vice-president and Pacific coast sates manager Ill Sutter Street, San Francisco IN REVIEW

THE LITTLE FOXES pingpong table, could make two goals on a rollerskate hockey court against a mechanical THE NAME Greer Garson has always been goalie and could not score four out of five synonymous with Mrs. Miniver, the late Jan baskets from a swing, and that Rory Cal- Struther's British housewife who maintained houn, Hollywood actor and archer, could a stiff upper lip so convincingly throughout put arrows into six of ten 10 -inch targets the MGM film of the same name. We're at 40 feet. Tonight (Monday, Dec. 24) Mr. happy to report that this is still so, either Sullivan will decide whether to keep his because of or despite Miss Garson's appear- $12,500 or to try to increase it by further ance on last week's Hallmark Hall of Fame. guesses. The public had the last guess, that In her efforts to portray Regina Giddens, Can Do would not do. It goes off next the bitchy heroine of Lillian Hellman's scath- month. ing portrait of post -Civil War southern so- Production costs: Approximately $25,000. ciety, "The Little Foxes," Miss Garson not Sponsored by Revlon through C. J. La only maintained that stiff upper lip -she Roche on NBC-TV, Monday, 9 -9:30 p.m. bit right through it. Game girl, but let's EST. face it, no one -least of all a darling of Producer: Tom Naud; a Phillip production sophistication -could out -venom Tallulah based on idea by Joe Cates and Elroy Bankhead or Bette Davis, both of whom per- Schwartz; m.c.: Robert Alda. fected the role a decade or so ago. To quote one viewer, "It would seem Miss Garson's TO TELL THE TRUTH accent was lent her by NBC's Southern UNLIKE the Can Do procedure, the new Special Effects Dept." CBS-TV quiz show, To Tell the Truth, puts On the credit side of the ledger, a salute both its guests and its panelists through a to associate producer- adapter Bob Hartung rigorous round of mental exercise, as the who, with a keen editorial skill and an ob- four panelists endeavor to find out which vious appreciation for the play, fitted the of three individuals claiming the same name story into the 90- minute slot without trim- is the genuine article. ming too much. In the acting department, In To Tell the Truth, the true man must Miss Garson notwithstanding, Sidney Black- do so; the two phonies can lie as much as mer, though no Charles Dingle, lent suffi- they please to keep the panel confused. The cient maturity to the part of Ben Hubbard panel, given a number of biological facts - to take the spotlight away from such accom- he was once a Fuller Brush man, he taught plished actors as Franchot Tone, Eileen high school biology, etc. -got a total of Heckart and E. G. Marshall. five minutes, broken into 30- second se- Production costs: Approximately $130,000. quences, in which to question the trio. Then Sponsored by Hallmark Cards Inc., Kansas the panelists by ballot, and the studio audi- City, through Foote, Cone & Belding, Chi- ence, by pressing buttons on the chairs, indi- cago, on NBC -TV, Sunday, Dec. 16, 7:30- cated their selection of the real Mr. X. 9 p.m. Just how difficult that was is indicated by the first night's score, when the four panel- "The Little Foxes ", an original play by Lil- ists- songstress Polly Bergen, newscaster lian Hellman, adapted for tv by Robert John Cameron Swayze, actress Hildy Parks Hartung. Executive producer: Mildred and comedian Dick Van Dyke-and the Freed Alberg; producer- director: George majority of the audience (whose vote counted Schaefer; assoc. producer-director: Mr. as one) failed to cast a single vote for either Hartung; scenery: Otis Riggs; costumes: of the two real individuals appearing on the Noel Taylor; program supervisor: Joseph program's telecast. Gunnel; unit manager: Brice Howard; Despite its complications, which at times technical director: Robert Long. threatened to throw master of ceremonies Cast: Greer Garson, Franchot Tone, Sidney Bud Collyer, To Tell the Truth opened with Blackmer, E. G. Marshall, Eileen Heck - an entertaining half-hour for the viewing art, Peter Kelley, Lauren Gilbert, Mildred audience, which may be a sign for a run Trares, Lloyd C. Richards, Georgia Burke. as long as that of its illustrious model, What's My Line? CAN DO Production costs: Approximately $30,000. Sponsored by Pharmaceuticals Inc. through REVERSING the trend of quiz shows to Edward Kletter on CBS -TV, Tuesday, demand more and more expert knowledge 9 -9:30 p.m. EST. on the part of their contestants, Can Do de- A Goodson -Todman production; producer: mands no knowledge whatever. To win up to Gil Fates; director: Franklin Heller. $50,000 in cash on NBC -TV's Monday night Panel: Polly Bergen, John Cameron Swayze, (9 -9:30 p.m.) series, all that is necessary is Dick Van Dyke and Hildy Parks. to guess, several times, whether or not a celebrity will be able to perform a more or SEEN AND HEARD less difficult stunt and to guide him in each guess the contestant is given the results of The old adage about the worst overacting 100 experimental runs of the stunt con- coming from non -actors asked to act out ducted by the American Standards Testing their real life jobs on stage or before a Bureau. camera was proved all over again last Tues- On the Dec. 17 telecast, the series' third day, when Marlo Lewis, John Wray and program, Florida realtor Robert Sullivan other Ed Sullivan Show staffers portrayed won $12,500 by guessing correctly that the themselves at work in the hilarious burlesque team of Debbie Reynolds and Eddie Fisher of their own program on the Phil Silvers could not complete 10 volleys on a mutilated show. There was nothing amateurish about Page 14 December 24, 1956 BROADCASTING TELECASTING Will Atlanta's 1,000,000 people of 1961 be buying your brand ...or your competitor's?

In less than five years Atlanta's current Immediate profits and growing divi- metropolitan area population of 869,014 dends are open to you through WSB will have surpassed a million. Radio and WSB -TV. Stake out your This market of a million, however, will claims now on the South's largest radio not be wooed and won in 1961. Consumer and television audience. acceptances being built today will de- termine Atlanta's brand leaders of tomor- row. Your promotion dollar will go WSB and WSB -TV are affiliates of The Atlanta further today than it will tomorrow. Your Journal and The Atlanta Constitution. NBC affiliate. opportunity, therefore, is twofold. Represented by Edward Petry and Company.

wsb Leadership is wsb-tv traditional . A T L A N T A

"White Columns" is the home of WSB Radio and WSB -TV in Atlanta

BROADCASTING TELECASTING December 24, 1956 Page 15 ...Sunday

MAC McGUIRE

NOW ON WPEN

SUNDAY 10 A.M. to 6 P.M.

Mac McGuire conducted Philadelphia's most pop- ular morning program when he was with another station. We are happy to welcome him -and his large audience -to WPEN. -00 THE STATION OF PERSONALITIES All programs broadcast

CAL JACK PAT & RED MILNER & O'RE ILLY JACK BENSON LARRY BROWN 1 5 A.M. -9 A.M. 9 A.M. -10 A.M. 10 A.M. -1 P.M. , 1 P.M. -7 P.M t 4,-1.

JULES BILL BILL ART RIND FARREN SMITH RAYMOND News News News 2 A.M. -5 A.M. throughout throughout throughout the morning the day the evening

REPRESENTED NATIONALLY BY GILL-PERNA, INC. Monday and Always

RED BENSON

NOW ON WPEN

MONDAY THRU SATURDAY

10 A.M. to 1 P.M.

Former master of ceremonies of "Name That Tune ", "Take A Number" and other network programs on both radio and television, Benson comes to Philadelphia with a nationwide reputa- tion as an outstanding broadcast personality.

THE SHOW PLACE OF THE STARS

Monday thru Saturday

BUD FRANK BREES 10, FORD

7 P.M.-11 P.M. 11 P.M.-2 A.M.

MATT MAC GUOKAS McOUIRE

Sports at Sunday unm 5, 6, & 7 P.M. 10 A.M. -6 P.M.

P H I L A D E L P H I A New York, Chicago, Los Angeles, San Francisco IN REVIEW

the script, however, nor the contributions of the professional talent, including both Messrs. S. A high spot, for one viewer, was the Monday morning session in the Sullivan office. Hearing that his show of the night before had received a rating of 51, the op- position a rating of 2, Mr. Sullivan thought a minute, then said, "Two, hmmm. Boys, we'll have to buckle down."

It was a good show on all counts for the Kaiser Aluminum Hour (NBC -TV) last Tuesday. The story-about the choir of a Welsh village and its need for a soprano -was charming. The acting-especially by John Laurie as the choirmaster and Rex Thompson as the "Tiny Tim " -ish boy-was perfect. The ingredients -comedy, pathos, romance -all were there, and blended ad- mirably. 5 Perhaps the nicest thing to be said is that it was the kind of television entertainment which keeps the viewer nailed to the set - right through the commercials, too. Mr. Kaiser should be well pleased. BOOKS MUCH ADO ABOUT ME, by Fred Allen. Little, Brown & Co., 34 Beacon St., Bos- ton, Mass. 380 pp. $5. THIS autobiography of one of the greatest comic entertainers of our time might well have been subtitled "Half a Life," for Fred Allen's account of his own history ends be- fore his radio career, where he found his greatest success, began. Fortunately, that story already been recorded by Mr. Al- len in Treadmill to Oblivion and although that book omits most of the personal de- tails of the author's life outside the studio it does much to complete the story begun in Much Ado About Me. This book begins with the birth of John Florence Sullivan in Cambridge, Mass., on May 31, 1894, and ends in January 1929 with the closing of "Polly," a Broadway flop but a personal triumph for the Johnny Sullivan, who be- came Freddy James, who became Fred Allen. In between these two events, the book describes the author's Boston boyhood and adolescence, his learning to juggle THE PERRY STATIONS which led to appearances at amateur nights and third -rate variety houses, his transition from a juggler to a monologist and his rise, via split weeks in Peoria, Ill., and Adelaide, Australia, to stardom in vaudeville's mecca, the Palace Theatre in New York. Fred loved vaudeville, with all its hard- WCOA ships, as he never loved radio, with all its comforts, and Much Ado About Me is as much a love letter to the variety stage as Treadmill to Oblivion was a hymn of hate to the broadcast media. But he was too realis- tic to anticipate vaudeville's resurrection. "A WDLP few diehards who knew and enjoyed vaude- ville hover over their television sets, hoping for a miracle," he writes. "They believe that W ESH-TV this electronic device is a modem oxygen tent that in some mysterious way can revive vaudeville and return its colorful performers of yesteryear to the current scene. The op- timism of these day and night dreamers is wasted. Their vigils are futile. Vaudeville is dead. Period."

Page 18 December 24, 1956 BROADCASTING TELECASTING AS CA extends to all our friends in the Entertainment World Season's

Greetings and Best Wishes for a Happy and Prosperous New Year!

THE AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISHERS 575 Madison Avenue, New Yórk 22, New York

BROADCASTING TELECASTING December 24, 1956 Page 19 OPEN MIKE

Right and Wrong NATRFD EDITOR: EDITOR: In Nov. 19 issue you reported that Fanny On behalf of the National Assn. of Tele- Farmer candy was "buying pre -Christmas vision & Radio Farm Directors I send to Financing radio spot schedule in number of scattered you our sincere thanks for the very excellent markets." This news item was correct ex- coverage provided our recent convention in cept for one minor detail -the word "radio" Chicago [B4T, Dec. 3]. Naturally, I read was substituted for the word "tv." this story with a special interest and I do As a result our tv ordering was consis- want to commend you for a very accurate KIDDER, tently interrupted by telephone calls from account of our convention. We are fully radio stations all over the country looking aware of the very important role which BT PEABODY for non -existent business. We had calls and has played in the growth and development letters not only from stations with Fanny of our association. V. Farmer candy shops within their coverage Jack Timmons, KWKH Shreveport, La. ' CO.- areas but also from stations in Florida and Pres.-Elect, NATRFD Kansas where their nearest Fanny Farmer candy shop is at least 500 miles away. Record Christmas Tree Offers outstanding fa- If nothing else, this incident proves fairly EDITOR: cilities for the issuance conclusively that your magazine's readership is good. We would appreciate, however, We trimmed our KAPA Christmas tree of equity or debt secu- your printing some type of retraction so that last week. Although the idea has probably been used before, we decided to use 45 rpm rities,either by private various stations and representatives will not feel they have been by- passed by Fanny records in place of ornaments. The tree is placement or through Farmer and the Charles L. Rumrill Co. causing considerable comment around town. To get everyone in the Christmas spirit public offering. William E. Weller Jr., Timebuyer Charles L. Rumrill & Co. Rochester, N. Y. Has arranged private financings aggregat- The Westinghouse Story ing $700,000,000 in EDITOR: Am enclosing a reprint from your maga- the past five years zine ["Bellwether Breakaway: What Hap- and has underwrit- pens to Westinghouse," BT, Nov. 26] we distributed to 200 newspapers in the Tri- ten over $t billion of State area. Incidentally, the piece concern- public offerings in ing radio networks, pro and con, was the most comprehensive ever published. Your the past ten years. whole stiff is to be congratulated for a tre- mendous job of digging, and for maintaining complete objectivity. Jack Williams, Pub. Dir. We invite you to KDKA Pittsburgh call upon our Just What Radio -Tv Needs experience. EDITOR:

. Incidentally, I never cease to wonder at the amount of valuable information that is crammed into each issue of B.T. This current week's [Dec. 17] issue is an out- All Request Tree standing example. And this leads me to we have invited the teenagers who listen to comment on Bob Samoff's speech in Miami. our afternoon request show, The 1340 Club, In all the years of following communica- to come down to the studio and pick their tions matters, I do not recall a more intel- favorite record off the tree and we then play ligent, forthright and comprehensive state- it for them and interview the requestee ment of the problems and on policies of the the air. biggest and most important bellwether in the KIDDER, We call our tree "KAPA's All Request industry. Don't misunderstand me; I don't Christmas Tree." . . . PEABODY & CO. buy it all, particularly that dealing with the Jack POUNDED 1865 so- called film invasion and what it might do Reavley, Coml. Mgr. KAPA Raymond, Wash. NEW YORK BOSTON PHILADELPHIA to the broadcasting industry. But I must CHICAGO SAN FRANCISCO say that it was restrained in tone, candid and gave every Shock Treatment Offices and correspondents in thirty other evidence of personal sin- principal cities in Me Unit. d States verity. EDITOR: I think myself that this is exactly the kind Orchids to you for BT's role in the ifddress inquiries to: of public relations that Mr. Sarnoff spoke development of the new Broadcasters Pro- ROBERT E. GRANT about in his speech that the industry so motion Assn. This group has long been a badly needs in order to make itself Kidder, Peabody & Co. better dream and was shocked into reality largely understood in those places where such First National Bank Building un- through the excellent coverage of you and derstanding is badly needed. Chicago 3, Illinois your fellow trade paper publishers. Edward Cooper Telephone ANdover 3 -7350 Foster H. Brown Jr. Motion Picture Assn. of America Inc. Dir. of Sales Promotion Washington, D. C. KMOX St. Louis, Mo. Page 20 December 24, 1956 BROADCASTING TELECASTING SUDDENLY....

Play -by -play broadcasting is old- fashioned

Now everyone listens for

THE NEW CONCEPT IN SPORTS COVERAGE INVENTED BY RADIO -ACTIVE KMA!

You Hear Quarter Scores From 30 Gymnasiums in KMA Land. The scores, each quarter, and who makes them .... along with lively music!

Music With a Bounce .... Basketball With a Bounce

7:30 to 11:00 p. m. Every TUESDAY - Every FRIDAY

Radio Central For All K M >r4 The Midwest: Hqs. Shenandoah, la. 5000 power -packed watts

(Check with any Petry salesman for availabilities in this New Concept -the greatest thing that has ever happened to basketball on radio.)

BROADCASTING 1 TELECASTING December 24, 1956 Page 21 How to shoot a black cat . .. in a coal mine

An intriguing idea -and no longer impossible- thanks to Eastman Tri -X Reversal Safety Film, Type 7278 (16mm only). Twice as fast as Super -X Reversal, Tri -X is of greatest value for shots when light is at a premium, for jobs like newsreel service. Process it with- out a hitch -interchangeably with familiar Plus -X Reversal Film. Here again is manifest Kodak's stated policy to provide an Eastman Motion Picture Film for every purpose.

Nis

ri i i4' w i our respects

to WALTER WARD DORRELL

WARD DORRELL is a man qualified to President John P. Blair, with whom he had wear at least four professional hats, a trick ripened a friendship that started when Mr. he performs many times a day, often wear- Blair solicited (unsuccessfully) WOW for ing several at once. representation. He is essentially a research man, but when After some two years with the Blair firm he undertakes to explain to his colleagues as a salesman in Chicago, Mr. Dorrell moved at John Blair & Co. and Blair -TV the meth- to Raymer. When the opportunity arose a odology or practical use of a fresh batch of year later, he joined Henri, Hurst & Mc- research material, he does so both as a re- Donald as radio director. searcher and as a man who has pounded the About a year later he met the late C. E. agency beat as a representative salesman. Hooper. With his own background in radio, Now vice president and research director and with his own self-developed expertise of the Blair firms, Walter Ward Dorrell in the statistical field, he found the business started acquiring these professional "hats" of program ratings immensely appealing. In in the mid- I930's when he became general 1943 he joined the Hooperatings organiza- manager of Westinghouse's WOWO and tion to handle station reports: WGL Fort Wayne. Later he was a sales- This association lasted eight years, carry- man for Blair and for Paul H. Raymer Co. ing him to a vice presidency but ending in Chicago, then was radio director for when a physical checkup showed evidences Henri, Hurst & McDonald, also in Chicago, that he had developed tuberculosis, Then and subsequently was a vice president of followed six months in a sanitorium-a pe- C. E. Hooper Inc. riod which he now considers in some ways Although his career has spanned virtually to have been one of the most fortunate he all broadcast fields, his major interest has has experienced. never wavered. It has been radio from as He not only got his health back-he is,_ far back as 1912, when he built and oper- completely recovered -but out of this en- ated his first ham station. One of his col- forced rest came also his present vice leagues in that early venture was a youngster presidency and research directorship with who later got him into broadcasting to stay Blair. The new job did not come all at -Walter Evans, subsequently president of once, however. While recuperating, Mr. Westinghouse Radio Stations (now Westing- Dorrell was thinking ahead and turning house Broadcasting Co.) until his death. over the notion of setting up a research For complete information -type of film Mr. Dorrell was born March 11, 1899, consultancy. Mr. Blair, on a visit, thought in Havana, Ill., the son of Harry F. and this a commendable idea, and agreed that to use, latest processing technics - Louida Dorrell. The family soon moved to his company would be the Dorrell firm's first write to Chicago, where during school days at Hyde client. Later Mr. Blair thought about it retain Mr. Motion Picture Film Department Park High School he and several school some more: If he was going to hire him fulltime? That's EASTMAN KODAK COMPANY mates, including young Walter Evans, set Dorrell, why not themselves up as ham operators. the way it worked out, Mr. Dorrell joining 4, N. Y. Rochester Then came about as short a military career John Blair & Co. and Blair-TV as research in the 1951 and becoming a East Coast Division as is possible. He enlisted Nov. 7, 1918, and director fall of 342 Madison Avenue was discharged when the armistice was vice president in 1955. is New York 17, N. Y. signed four days later. In his spare time, Mr. Dorrell about as Though his interest from the beginning close to being a professional photographer Midwest Division was radio, Ward Dorrell started his business as an amateur can get. His pictures -several 130 East Randolph Drive career outside of broadcasting, with the of which are prize- winners-decorate his Chicago 1, Illinois Toledo Scale Co., Toledo, Ohio. There he office in the Blair headquarters in midtown had risen to the post of assistant to the Manhattan and his home in Bronxville, N. Y. West Coast Division president when Evans lured him He was married to Roxena Hassett of 6706 Santa Monica Blvd. Walter and WGL in De- Toledo on Oct. 30, 1926. They have two Hollywood 38, Calif. away to manage WOWO cember 1935 following Westinghouse's pur- children, Mrs. Joy Spellman of Bronxville chase of those stations (WGL was later and Ward Jr., now in the Air Force. or W. J. GERMAN, Inc sold to comply with FCC rules). His memberships include the Radio -Tv Agents for the sale and distribution of From Westinghouse he moved in 1939 to Research Council, Rockefeller Center Cam- Eastman Professional Motion Picture the Blair organization at the invitation of era Club and Rockefeller Luncheon Club. Films, Fort Lee, N. J.; Chicago, Ill.; 24, 1956 Page 23 Hollywood, Calif. December WKMF... FLINT, MICHIGAN A MAN'S

THOMAS P. O'CONNELL WORLD OF on all accounts SUPERVISING production feeds for Fal- RADIO ATTRACTIONS staff Brewing Corp.'s pro football telecasts on a CBS-TV regional network and learning intricacies of non -broadcast media are typi- cal of normal routine for Tom O'Connell. More MEN Tune To Among highlights of a partial reorganiza- tion in the Chicago office of Dancer -Fitz- WKMF Because gerald -Sample Inc. last October were an- nounced plans for "additional executive thinking on the media policy of each ac- WKMF offers count" and appointment of Mr. O'Connell as media director. Radio -tv production has been Mr. O'Con- More . NEWS nell's forte since he entered the agency Timely, complete newscasts covering local, state ranks nearly 12 years ago -and continues and national situations! to play an important part in his duties, not- withstanding increased responsibility for all More . .. SPORTS media in D -F -S's Chicago office. Baseball, football, you name it -WKMF covers Among accounts which he services are it! All the last- minute developments! Alliance Mfg. Co. (radio -tv), Carey Salt Co. (both), Chicago Stock Yards Compost Co. (tv), Consolidated Products Co. (radio), More . i MUSIC American Pfaff Co. (both), Pfaff American Music to fit every mood! From the classics to Sales Corp. (network tv), Riverview Park the latest popular song hits! (both) and the Siegler Corp. (both). Thomas P. O'Connell, born in Chicago May 2, 1920, attended the U. of Virginia from 1938 -41 and worked for Technicolor Motion Picture Co. for two years (handling By Buying 2 or More of production and technical duties) before these Powerful Stations joining the Army Air Forces in April 1943. After leaving the service in 1945, he joined WKMH WKMF WKHM WSAM L. W. Byrnes Co. agency (now defunct), Dearborn -Detroit Flint, Mich. Jackson, Mich. Saginaw. Mich. resigning to become radio -tv director of Joch.on groadcaLing L rieri, ion carp. Christiansen Adv. Agency in February 1948. BUY A L L 4 STATIONS SAVE 15% Mr. O'Connell became associated with i BUY ANY 3 STATIONS SAVE 10% D -F -S in February 1952, working in vari- BUY ANY 2 STATIONS SAVE 5% ous capacities (account executive on Ekco Products executive producer of Welcome Travelers). In addition to work on Falstaff's Fred A. Knorr, pre. approximate 80- station, CBS-TV regional Eldon Garner, Mg. Director network for Chicago Bears' and Cardinals' Represented by HEADIEY -REED home games (the account actually is serv- iced by D -F -S in New York), Mr. O'Con- nell also handled originations for Liggett & WKMF Myers' (L&M cigarettes) Big 10 regional football feeds on NBC -TV the past season. ,l 1 g FLINT, MICHIGAN Mr. O'Connell is married to the former rr..-- ®...d.ACá. Alice Porter of Miami, Fla. They live in Glencoe (Chicago suburb) and have a daugh- K N O R R B R O A D C A S T I N G CORP. ter, Patricia, 11. Page 24 December 24, 1956 BROADCASTING TELECASTING We at Folger's value Ad Age's weekly pages"

says J. L. MOORE Vice President & General Sales Manager J. A. Folger & Co.

J. L. MOORE

"I look to Advertising Age for the latest For a short period after graduating from Columbia University, Mr. Moore sold advertising space for the news in the marketing field. I find its New York Journal. In 1927 he moved to Texas where he worked for the Houston Chamber of Commerce. reporting objective and its newspaper style Mr. Moore joined the Western Corporation of the Folger Coffee Company in 1933 and by 1938 had be- of writing ... a real time -saver in picking come its Southern California Division Manager. Four years later he was moved to San Francisco as general out those stories of current interest. sales manager and in a short time was elected a vice president. We at Folger's value its weekly pages of A past president of the Illuminators and past presi- dent of the San Francisco Sales Food Manager's Club, concentrated marketing news and Mr. Moore has served also as director of the San Francisco Sales Executives' Club, and is active in information." civic work.

Week in and week out, Ad Age gets looked to for marketing news and information by the advertising and marketing executives who are important to you. In every issue, there's a package of concentrated marketing information wrapped up in a dynamic presentation that wins important readership and reader acceptance-not only of those who activate, but those who influence important market and media decisions. At J. A. Folger Co., for example, broadcast has played an important role in raising the company to first place in sales throughout its distribution area. In 1956, it ranked high among spot tv advertisers and its expenditures for the first three quarters ran over an estimated $1,055,600* for spot tv alone. Every week, three paid subscription copies of Ad Age get "looked to" by advertising, sales and other management executives at Folgers. Further, 107 paid subscription copies get a similar going over by executives at the agencies handling Folger advertising: Cunningham & Walsh; and Brooke, Smith, French and Dorrance. Add to this AA's 35,000 paid circulation, its tremendous penetration of advertising agencies with a weekly paid circulation currently reaching over 10,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 131,000 - and you'll recognize in Advertising Age a most influen- tial medium for swinging broadcast decisions your way. Advertising Age N. C. Rorabough Co. for Television Bureau of Advertising

Rp6 Rim. ra Fiwsl PreYrere. Pea Tabu sCU Bd/ Up Ulu TV .. r...,.,.r_r.0 ... w.g..uc.

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BROADCASTING TELECASTING December 24, 1956 Page 25 The Washington consumer market is zooming ahead show an increase in advertising billings of 132% during at a remarkable rate. In just five years, population has the same five years, 1951 to 1956! increased 21%. At the same time total retail sales have All the numbers mean just this -more advertisers are sell- shot up 37 %, to a whopping $2,314,000,000 for 1956. ing in the Washington area, and more and more of them Advertisers have spotted the D. C. market as a key area are turning to WRC and WRC -TV for best sales results. for their selling efforts. And they have turned in ever- It's a simple story, but a story of prime importance to you. increasing numbers to the two media that sell Washington If you want to move your product into more best -WRC and WRC -TV. Washington homes, move forward with the biggest guns in the Wash- WRC and WRC -TV, Washington's Leadership Stations, ington selling boom-

AN D V% I Y,1' C_TV. .. SOLI) BY N73CI SPOT SALES

NBC LEADERSHIP STATIONS IN WASHINGTON, D. C. BROADCASTING TELECASTING

Vol. 51, No. 26 DECEMBER 24, 1956

BREWING: ANOTHER 25 VHF OPENINGS Craven plan would end allocations, permit tvs where they fit

If FCC adopts it, assignments would go on same basis as radio Work to develop uhf -and possible shift to it -would continue

A BOLD PLAN to introduce greater com- regard to areas to which they are now as- and provide for third network access. ABC petition in television through steps that signed, as long as minimum engineering has repeatedly petitioned both the FCC and would make available at least 25 additional requirements are met. The plan contem- congressional committees to introduce com- vhf assignments in important markets- plates continued development and encour- petition in major markets through dropping without departing from existing mileage agement of uhf and would not permit vhf of the rigid allocation table incorporated in separations -was actively considered by the authorizations in areas where uhf already is the Sixth Report and Order, issued in 1952. FCC last week and is on the docket as un- entrenched. The project would entail voluntary shifts finished business. The FCC is expected to Based on engineering studies, it is thought of some existing vhf stations to "parlay" resume consideration of the project in mid - that at least 25 new vhf stations could be additional assignments that would meet ex- January. authorized, most of them in v markets now isting standards. Outside engineering com- Keystone of the plan is rescinding the having two vhf assignments (see table this putations (not those of the FCC's engineer- present table of channel assignments to per- page). This would permit greater compe- ing staff) reportedly show that there are mit authorization of new tv stations without tition, according to proponents of the plan, some 65 "potential" moves that could be

THESE MARKETS WOULD BE FIRST TARGETS FOR NEW V'S

HERE are some of the cities that might TV (5). city allocations would also release educa- get additional vhf assignments with the CHATTANOOGA: WDEF -TV (12), tional reservations, and these additional proposed dropping of the Table of As- WRGP-TV (3). markets might get an additional vhf either signments, wherein facilities no longer JACKSON (Miss.): WJTV (12), WLBT through educational or regular commer- would be anchored to geography. (3). cial authorization, according to consulting This list, a composite of outside con- DULUTH- SUPERIOR: WDSM -TV (6), engineering analyses: sulting engineering opinion, would in- KDAL -TV (3), WFTV (38). TAMPA - ST. PETERSBURG: WFLA- volve some voluntary moves of certain SPRINGFIELD (Mo.): KTTS -TV (10), TV (8), WTVT (13), WSUN -TV (38). existing assignments, but is indicative of KYTV (3). LITTLE ROCK: KARK -TV (4), KTHV the flexibility that, according to engineer- KALAMAZOO: WKZO -TV (3). (11), KATV (7). ing opinion, can be introduced in vhf, LOUISVILLE: WAVE -TV (3), WHAS- SACRAMENTO: KBET -TV (10), while adhering to existing separations. TV (11), WKLO -TV (21), WQXL-TV KCCC -TV (40), KCRA -TV (3), The cities, with existing grants (italics (41). KGMS-TV (46). indicate on- the -air operation), follow: NEW ORLEANS: WDSU -TV (6), BUTTE: KXLF -TV (4). Two- station markets, taking into ac- WJMR -TV (20), WWL -TV (4), WYES PUEBLO: KCSJ-TV (5). count outside services in certain cases: ( "8), WCKG (26), WWEZ-1'V (32). SAVANNAH: WSAV -TV (3), WTOC- HARTFORD -NEW HAVEN or PROVI- JACKSONVILLE: WJHP -TV (36), TV (11). DENCE (mutually exclusive): Hart- WMBR -TV (4), WFGA -TV (12), SANTA FE: KVIT (2). ford: WHCT (18), WTIC -TV (3), WQIK -TV (30). DES MOINES: KRNT -TV (8), WHO - WCHF ( "24). New Haven: WNHC-TV ORLANDO: WDBO -TV (6), WEAL-TV TV (13), KGTV (17). (8), WELI -TV (59). Providence: (18), WORZ Inc. (9) (initial decision). DALLAS -FORT WORTH: KRLD -TV WJAR -TV (10), WPRO -TV (12), MOBILE: WALA -TV (10), WKRG -TV (4), WFAA -TV (8), WBAP -TV (5), WNET (16). (5). KFIZ -TV (11). BIRMINGHAM: WABT (13), WBIQ BEAUMONT: KFDM-TV (6), KBMT Existing one vhf markets, in which an ( "10), WBRC-TV (6), WJLN -TV (48), (31), in hearing ch. 4. additional vhf might be added through Birmingham Television Corp. (42). QUINCY- HANNIBAL: KHQA -TV (7), voluntary moves and relocations: OKLAHOMA CITY: KETA ( "13), WGEM -TV (10). MADISON: WHA -TV ( "21), WISC -TV KWTV (9), WKY -TV (4), KTVQ (25). CHARLESTON (S. C.): WCSC -TV (5), (3), WKOW -TV (27), WMTV (33). ALTOONA: WFBG -TV (10). WUSN -TV (2). PEORIA: WEEK-TV (43), WTVH (19), ROCK ISLAND - MOLINE - DAVEN- CEDAR RAPIDS: KCRG -TV (9), WMT- WIRL -TV (8). PORT - EAST MOLINE: WHBF -TV TV (2). BINGHAMTON: WNBF -TV (12), (4), WOC -TV (6). SIOUX CITY: KTIV (4), KVTV (9). WINR -TV (40), WQTV ( "46). EVANSVILLE: WFIE (62), WEHT (50), PORTLAND (Me.): WCSH -TV (6), BATON ROUGE: WAFB -TV (28), WTVW (7). WGAN -TV (13). WBRZ (2), WCNS (40). GREEN BAY: WBAY -TV (2), WFRV- In addition, elimination of city-by- TERRE HAUTE: WTHI -TV (10).

BROADCASTING TELECASTING December 24, 1956 Page 27 made to provide new stations without resort- economic truism that the government can- urged to develop practical low cost all-band ing to reduced separations. By dropping not force establishment of television stations receivers. the city -by-city anchored assignments, a in markets which cannot support them. To encourage uhf development and ac- new degree of flexibility would be intro- Moreover, it would be recognized that tech- celerate use of all- channel receivers, li- duced, it is contended. nical development cannot be artificially censees, notably those engaged in manu- The obvious reasoning is that, pending forced and that the most should be made of facturing, would be urged to operate tele- determination of uhf's place in television, the facilities available in keeping with the vision stations on both uhf and vhf from there must be greater competition in under - mandate of the Communications Act which the same location. The plan would also served areas, with the alternative more rigid provides for the largest possible use of the encompass use of uhf repeater stations by government regulation, and the possibility spectrum and specifies preservation of vhf licensees where there would be no un- of reducing separations and of "dropping broadcasting as a free competitive enterprise due competition with other stations. in" vhfs, which would mean reduced cover- with minimum government regulation. To avoid concentration in major markets age of many existing stations in congested If the Commission adopts the project, of new vhf stations which would stern from tv areas. applications from responsible organizations the plan, the FCC would emphasize, as part It was learned authoritatively that the would be accepted wherever the assignments of its rulemaking, that the Communications plan was submitted to the FCC Thursday would fit in keeping with the FCC's mileage Act imposes upon it a duty to effect an morning by Comr. T. A. M. Craven at a separations. Presumably separations would equitable distribution of facilities through- special meeting. Because Comr. Craven, the be changed if the result of the research out the country. FCC's only engineering member, had to pro- attend a preparatory conference for the 1959 grams proves that more effective use can be The fact that the plan would adhere to International Telecommunications Confer- made of the 12 existing vhf channels with- existing mileage separations -at least until ence at the State Dept. that same morning, out impairing the quality of service. In this the uhf research had been completed -is the discussions were recessed until the Com- connection, considerable thought has been regarded as heartening. Many vhf operators mission reconvenes next month, probably given to more extensive use of offset carrier have been concerned about a trend toward at a special meeting in mid -January. Comr. assignments which presumably would permit "drop -ins" through reduction of separations Craven was non -commital except to iterate closer separations. and deterioration of service. If the research previous observations that he had been Possibility of additional assignments even program on uhf is pessimistic, it is generally studying the whole tv allocations picture beyond those indicated, thought that "drop since he assumed office on the present Com- once the allocation -in" advocates will win mission last July. A former chief engineer tables are rescinded, would presumably flow enough support to move in the direction of of the FCC and a member of the Commis- from the requirement that holders of con- something akin to "single market" coverage. sion from 1937 -1944, he returned to the struction permits who have not followed Whatever the result of the research, how- agency last summer after having been in through would be called to account and ever, the Commission is determined to give private consulting practice. would be required to drop their permits if every encouragement to the development Adoption of the plan would entail rule - cogent reasons for delay were not given. of all -band receivers. The fact that other making and, of course, would have a bear- The FCC would continue its effort to services, and particularly the development ing on the overall deintermixture project the urge upon Congress the elimination of the of forward scatter techniques, may impinge Commission majority has espoused. Since 10% excise tax on all -band receivers, while there would be no set table of allocations, upon present vhf and fm bands, also has permitting the tax the plan would mean a return to the alloca- to continue on vhf -only been cited repeatedly as a spur to develop- tion philosophy which prevails in am broad- nets. Manufacturers, likewise, would be ment of uhf tv service. casting, i.e., applications can be made for facilities and grants ensue where the Corn - mission's engineering standards are com- PUTTING THEIR CARDS ON THE TABLE plied with. The Craven project, it is understood, A DENVER advertising agency, Rippey, request for a contract to be mailed "as would continue to encourage the engineer- Henderson, Bucknum & Co., is using a soon as possible" and the promise to "re- __ ing studies involving uhf and would look request for availabilities, naming its client turn it promptly," followed by an offer toward ultimate transition of all television and just exactly what is required in the to accept collect telephone calls for any to uhf, if that course is dictated by the re- first contact, which is being highly ac- additional information, complete the in- search program. claimed by Rocky Mountain area station quiry. The form is signed by Rippey, Implicit in the plan, also, would be the executives. Henderson, Bucknum & Co. executive dropping of the educational reservations Florence M. Gardner, manager of James S. Holme. since educational institutions would be en- KTFI Twin Falls, Idaho, says of the From a station manager's viewpoint, abled to apply for facilities on the same form: "I was highly impressed with the Miss Gardner likes the idea of identifying basis as all other parties, either for com- explicitness, the 'system' to it and the the client and product to be advertised, mercial or non -commercial operation. But ultimate advantages to client, agency and which makes it possible to choose the the Commission would be disposed under station" and would like to see other agen- availabilities with this in mind. The very the plan to give special significance to edu- cies follow suit. "explicit" instructions, giving total num- cational requirements on a geographical An explanation of the client is given, ber of announcements, length of period, basis. Thus it is deduced that, all other type of product to be advertised, length dates, etc., alleviate the necessity of things equal, a non -commercial educational of campaign, type of announcements added correspondence to straighten these applicant would have a degree of priority (minute, 20- second, chain breaks) and matters out, a fault of many other re- over a commercial applicant where there whether transcriptions, scripts or others. quests, she says. may be a dearth of educational facilities. The agency asks the station to select In fact, Miss Gardner thinks that this As does the Sixth Report, the plan would the best spots available per week, follow- form cuts the costs to station, agency and recognize that both vhf and uhf channels ing as closely as possible specifications advertiser all the way down the line and are essential to provide a fully competitive also given. An attached schedule to be lets the station know just what it will nationwide system. The research, now be- filled out by the station is included asking carry from the start. She believes it gives ing conducted under the Television Alloca- for time, dates, lengths, preceeding and the agency all necessary information in tions Study Group (TASO) created by following programs, costs for individual one contact and assures the advertiser organizations interested in the development spots and total costs of the order. that it will get good placements and know of adequate television allocations, would be "In the absence of contrary instructions just what they are. chiefly the determinant, it is presumed, as from this office (agency), these spots you Miss Gardner sees some "headway on to the fate of uhf as the ultimate haven of (station) select will constitute our sched- a greatly needed phase of our operation" all television. ule," the request states, giving the station with the Rippey, Henderson, Bucknum & Abandonment of the allocations table a concrete idea of times to be used. A Co. method of requesting availabilities. would be premised upon recognition of the Page 28 December 24, 1956 BROADCASTING TELECASTING ADVERTISERS & AGENCIES BATES' $35 MILLION TOPS SPOT LIST Annual BT survey shows spot breakdown of top 40 broadcast agencies

THIS is BT's second annual survey of fiscal cycle, BT has carefully weighed all BBDO: Combined spot billing $32 million; agency spending for spot radio and tv. It available data to arrive at its own estimate tv $25 million, radio $7 million. Combined breaks down billings of the top 40 agencies in terms of a calendar -year computation. network billing $48 million; tv $45 million, [BT, Dec. 3] into spot and network cate- This review represents the spot activity radio $3 million. Total broadcast billing $80 of those agencies which constituted the top million. gories, and in turn divides those categories Leading spot advertisers: Lever 40 in BT's breakdown of overall am-tv Bros., Campbell Soup Co., American To- into radio and tv. The exclusive estimates billing [BT, Dec. 3]. bacco Co., Bristol -Myers Co., Penick & were prepared by a staff under the direction A profile of the spot picture at each of Ford. Leading network advertisers: Ameri- of Agency Editor Florence Small. the 40 agencies in this survey follows. can Tobacco Co., General Electric Co., De Soto Div., Campbell Soup Co., Lever Bros., TED BATES & Co., for the second con- Ted Bates & spot billing $35 Co.: Combined General Mills. secutive year, paced the country's advertis- million; tv $30 million, radio $5 million. ing agencies in combined radio and televi- Combined network billing $20 million; tv McCann-Erickson: Combined spot billing sion spot billing with an outlay of $35 mil- $19 million, radio $1 million. Total broad- $26.4 million; tv $19.5 million, radio $6.9 over its 1955 lion, an increase of $6 million cast billing $55 million. Leading spot adver- million. Combined network billing $53 mil- figure. tisers: Brown & Williamson, Colgate -Palm- lion; tv $50 million, radio $3 million. Total Challenging the leader closely, and achiev- olive Co., Carter Products, Anahist. Lead- broadcast billing $79.4 million. Leading spot ing a standoff with Bates in tv spot spending ing network advertisers: American Chicle advertisers: Bulova Watch Co., Coca -Cola ($30 million), Young & Rubicam emerged Co., Colgate -Palmolive Co., Continental Liggett as runner-up in BT's second annual spot Baking Co., Standard Brands, Brown & Wil- Co., & Myers, Nestle Co., Seeck & survey with a combined radio -tv spot total liamson. Kade, Chesebrough -Ponds. Leading network of $34 million, an advance of $7 million advertisers: Chrysler Div., Maytag Co., over its previous year's aggregate. Young & Rubicam: Combined spot billing Westinghouse Electric, Bulova Watch Co., BBDO supplanted McCann-Erickson in $34 million; tv $30 million, radio $4 mil- Lever Bros , Nabisco. third place this year with a Leo Burnett & Co.: Corn - of $32 radio -tv expenditure bined spot billing $22 million; million, McCann -Erickson's THE RANK IN tv $18 million, radio $4 mil- fig- HOW TOP 40 SPOT fourth- ranking checkout lion. Combined network bill- to $26.4 Spot Billing Spot Billing ure in 1956 came ing $21 million; tv $20 mil- Agency (Millions) Rank Agency (Millions) million. Rank lion, radio $1 million. Total Completing the Big 10 1. TED BATES $35 22. GRANT ADV. 4.8 broadcast billing $43 million. roster this year were Leo & RUBICAM 34 23. HARRY B. COHEN 4.5 Leading spot advertisers: Burnett, $22 million; J. Wal- 2. YOUNG 24. NORMAN, CRAIG & Philip Morris & Co., Kellogg Thompson, $19 million; 3. BBDO 32 ter KUMMEL 4.1 Co., Procter & Gamble Co., N. W. Ayer & Son, $16 mil- 4. MCCANN -ERICKSON 26.4 25. NEEDHAM, LOUIS & Tea Council. Leading network lion; Benton & Bowles, $15.2 5. LEO BURNETT & CO. 22 advertisers: Kellogg Co., million; William Esty Co., BRORBY 4 6. J. WALTER THOMPSON 19 Procter & Gamble Co., Camp- $13.3 million, and Kenyon GREY ADV. 4 & SON 16 bell Soup Co., Maytag Co., 7. N. W. AYER 27. GEOFFREY WADE 3.4 & Eckhardt, $13.1 million. Pillsbury Mills. 11. BENTON & BOWLES 15.2 Sole newcomer among the 28. TATHAM -LAIRD 3.3 ESTY 13.3 top ten this year was Esty, 9. WILLIAM 29. MAXON INC. 3 J. Walter Thompson: Com- which rose to ninth position & ECKHARDT 13.1 bined spot billing $19 million; 10. KENYON 30. ERWIN, WASEY 2.5 of 15th. from a 1955 ranking 11. DANCER-FITZGERALD- tv $10 million, radio $9 mil- - 31. BRYAN HOUSTON 2.3 Dancer - Fitzgerald Sample SAMPLE 12 lion. Combined network bill- slipped one notch to eleventh 32. WARWICK & LEGLER 2.2 ing $51 million; tv $50 mil- 12. COMPTON ADV. 10.7 place in the current listings. 33. MACMANUS, JOHN & lion, radio $1 million. Total Leading the field in the pur- 13. SULLIVAN, STAUFFER, ADAMS 2.1 broadcast billing $70 million. COLWELL & BAYLES 8.5 chase of radio spot, J. Walter 34. RUSSEL M. SEEDS 2 Leading spot advertisers: Thompson Co. spent $9 mil- 14. CUNNINGHAM & WALSH 7.2 CAMPBELL -EWALD Ford Motor Co., Harold F. lion in category in 1956 Ritchie Co., Lever Bros., The that 15. D'ARCY ADV. 7 36. DOHERTY, CLIFFORD, to wrest supremacy from & BELDING 7 Mentholatum Co. Leading FOOTE, CONE STEERS & SHENPIELD 1.4 & last year's Kraft Young Rubicam, 17. CAMPBELL -MITHUN 6 network advertisers: 37. GEYER INC. 1 Foods, Kodak, Scott leader. LENNEN & NEWELL 6 Eastman Dominant spot advertisers 38. RAYMOND SPECTOR ( Paper, Ford Motor Co., Lever 19. EARLE LUDGIN 5.8 in 1956 were Ford Motor Co. Bros. EMIL MOGUL 5.8 39. KUDNER AGENCY (J. Walter Thompson & Co.); & RYAN NORTH ADV. .4 Ayer. Combined spot Brown & Williamson (Ted 21. RUTHRAUFF 5.5 40. N. W. million; tv $9 mil- Bates); Procter & Gamble billing $16 $7 million. Com- (Benton & Bowles, Compton lion, radio Adv. and Young & Rubicam), and Camels lion. Combined network billing $48 million; bined network billing $12 million; tv $9 (William Esty). tv $44 million, radio $4 million. Total million, radio $3 million. Total broadcast Leading advertisers: The estimates in this spot survey include broadcast billing $82 million. Leading spot billing $28 million. spot Hawaiian Pineapple, Atlantic Refining Co., expenditures for time and talent. In most advertisers: Borden Co., General Foods, Bell Telephone Co., Plymouth Corp. Lead- figures are based on informa- Procter & Gamble, General Cigar. Leading instances the ing network advertisers: Bell Telephone Co., advertisers: Borden Co., General tion received directly from responsible offi- network Hills Brothers, Yardley, General Electric Co. cials in each organization. In cases where Electric, General Foods, Johnson & John- spot official agency audits are computed on a son, Remington Rand, Procter & Gamble. Benton & Bowles: Combined billing Page 29 BROADCASTING TELECASTING December 24, 1956 SPOT BILLINGS BREAKDOWN ON THE TOP 40 AGENCIES

ALL FIGURES ARE IN MILLIONS

COMBINED COMBINED TOTAL SPOT RADIO NETWORK RADIO BROADCAST RANK AGENCY BILLING TV SPOT SPOT BILLING TV NETWORK NETWORK BILLINGS

1. TED BATES $35 $30 $5 $20 $19 $1 $55 2. YOUNG & RUBICAM 34 30 4 48 44 4 82 3. BBDO 32 25 7 48 45 3 80 4. McCANN -ERICKSON 26.4 19.5 6.9 50 47 3 76.4 5. LEO BURNETT & CO. 22 18 4 21 20 1 43 6. J. WALTER THOMPSON 19 10 9 51 50 1 70 7. N. W. AYER & SON 16 9 7 12 9 3 28 8. BENTON & BOWLES 15.2 14 1.2 38.6 36.7 1.9 53.8 9. WILLIAM ESTY 13.3 8.5 4.8 26.7 25.5 1.2 40 10. KENYON & ECKHARDT 13.1 9.1 4 22.5 22 .5 35.6 11. DANCER- FITZGERALD- SAMPLE 12 9 3 25.5 22 3.5 37.5 12. COMPTON ADV. 10.7 9.6 1.1 21.2 20 1.2 31.9 13. SSC &B 8.5 4.5 4 16 15.6 .4 24.5 14. CUNNINGHAM & WALSH 7.2 5.2 2 7.3 6.5 .8 14.5 15. D'ARCY ADV. 7 4 3 7 7 none 14 FOOTE, CONE & BELDING 7 2 5 25.5 23.5 2 32.5 17. CAMPBELL -MITHUN 6 5.3 .7 8 7.8 .2 14 LENNEN & NEWELL 6 5.5 .5 15 14 1 21 19. EARLE LUDGIN 5.8 5 .8 1.2 1.2 none 7 EMIL MOGUL 5.8 3.3 2.5 1.7 1.7 none 7.5 21. RUTHRAUFF & RYAN 5.5 3.5 2 9.5 7.5 2 15 22. GRANT ADV. 4.8 2.5 2.3 9.2 9 .2 14 23. HARRY B. COHEN 4.5 3.3 1.2 1 1 none 5.5 24. NORMAN, CRAIG & KUMMEL 4.1 1.5 2.6 5.5 5.5 none 9.6 25. NEEDHAM, LOUIS & BRORBY 4 2 2 8 7.5 .5 12 GREY ADV. 4 2.8 1.2 7 6 1 11 27. GEOFFREY WADE 3.4 2.4 1 7.6 6.6 1 11 28. TATHAM -LAIRD 3.3 2.7 .6 10.5 10.5 none 13.8 29. MAXON INC. 3 3 none 11 10 1 14 30. ERWIN, WASEY 2.5 .5 2 5.5 5.5 none 8 31. BRYAN HOUSTON 2.3 1 1.3 8.5 8.5 none 10.8 32. WARWICK & LEGLER 2.2 .9 1.3 4 4 none 6.2 33. MacMANUS, JOHN & ADAMS 2.1 .9 1.2 4.9 4.6 .3 7 34. RUSSEL M. SEEDS 2 .5 1.5 5 5 none 7 CAMPBELL -EWALD 2 1 1 19 16 3 21 36. DOHERTY, CLIFFORD, STEERS & SHENFIELD 1.4 .5 .9 5.3 5 .3 6.7 37. GEYER INC. 1 .5 .5 7 5.5 1.5 8 38. RAYMOND SPECTOR .6 .6 none 5 4.5 .5 5.6 39. KUDNER AGENCY .5 none .5 12.5 9 3.5 13 40. NORTH ADV. .4 .4 none 8.6 7.6 1 9

This table shows how the top 40 agencies place their billing of those with smaller spot billings but whose overall spending in the various broadcast media. Some agencies not shown on in the broadcast field entitles them to a ranking in this listing this list conceivably may place more spot, per se, than some of the top 40 agencies.

Page 30 December 24, 1956 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

$15.2 million; tv $14 million, radio $1.2 tv $4 million, radio $3 million. Combined Delivery Assn. Leading network advertis- million. Combined network billing $38.6 network billing $7 million; tv $7 million, ers: Dodge Div., Florists Telegraph Delivery million; tv $36.7 million, radio $1.9 million. radio nothing. Total broadcast billing $14 Assn. Total broadcast billing $53.8 million. Lead- million. Leading spot advertisers: Coca -Cola ing spot advertisers: Procter & Gamble Co., Co., Standard Oil Co., Anheuser- Busch, Harry B. Cohen: Combined spot billing $4.5 Grove Labs, Florida Citrus Commission, General Tire & Rubber Co. Leading net- million; tv $3.3 million, radio $1.2 million. Continental Oil Co, Norwich Pharmacal. work advertisers: Coca-Cola Co., Gerber Combined network billing $1 million; tv $1 Leading network advertisers: General Foods, Products Co., Anheuser- Busch. million, radio nothing. Total broadcast bill- Procter & Gamble Co., Diamond Crystal ing $5.5 million. Leading spot advertisers: & Belding: Combined spot bill- Salt Co., Pepperel Mfg. Co. Foote, Cone Grove Labs, West End Brewing Co., B. T. ing $7 million; tv $2 million, radio $5 mil- Babbitt Co., Doeskin. Leading network ad- William Esty: Combined spot billing $13.3 lion. Combined network billing $25.5 mil- vertisers: Grove Labs, Block Drug Co. million; tv $8.5 million, radio $4.8 million. lion; tv $23.5 million, radio $2 million. Combined network billing $26.7 million; Total broadcast billing $32.5 million. Lead- Norman, Craig & Kummel: Combined spot tv $25.5 million, radio $1.2 million. Total ing spot advertisers: Lever Bros., Rheingold billing $4.1 million; tv $1.5 million, radio broadcast billing $40 million. Leading spot Brewing Co., Clairol Inc. Leading network $2.6 million. Combined network billing advertisers: Colgate- Palmolive Co., General advertisers: Armour & Co., Hallmark Cards, $5.5. million; tv $5.5 million, radio nothing. Mills, R. J. Reynolds Tobacco Co., Pac- Lever Bros., Frigidaire, S. C. Johnson & Total broadcast billing $9.6 million. Lead- quins. Leading network advertisers: Colgate- Son. ing spot advertisers: Selchow & Righter, Seeman Bros., Hudson Pulp & Paper. Lead- Palmolive Co., General Mills, R. J. Rey- Campbell- Mithun: Combined spot billing $6 nolds. ing network advertisers: Ronson Corp., million; tv $5.3 million, radio $.7 million. Speidel Corp. Kenyon & Eckhardt: Combined spot billing Combined network billing $8 million; tv $13.1 million; tv $9.1 million, radio $4 $7.8 million, radio $.2 million. Total broad- Needham, Louis & Brorby: Combined spot million. Combined network billing $22.5 cast billing $14 million. Leading spot ad- billing $4 million; tv $2 million, radio $2 million; tv $22 million, radio $.5 million. vertisers: Red Heart Dog Food, Northwest million. Combined network billing $8 mil- Total broadcast billing $35.6 million. Lead- Orient Airlines, Theo. Hamm Brewing Co. lion; tv $7.5 million, radio $.5 million. Total ing spot advertisers: Lincoln- Mercury, Men- Leading network advertisers: Gold Seal Co., broadcast billing $12 million. Leading spot nen Co., Pepsi -Cola, RCA Whirlpool. Lead- Malt -O -Meal Co., Morrell & Co. advertisers: Monsanto Chemical Co., S. C. Johnson, Kraft Foods Co. Leading network ing network advertisers: Lincoln- Mercury Lennen & Newell: Combined spot billing $6 advertisers: Quaker Oats Co., Monsanto Dealers, Ford Motor Co., National Biscuit million; tv $5.5 million, radio $.5 million. Chemical Co., S. C. Johnson. Co. Combined network billing $15 million; tv Dancer-Fitzgerald -Sample: Combined spot $14 million, radio $1 million. Total broad- Grey Adv.: Combined spot billing $4 mil- billing $12 million; tv $9 million, radio $3 casting billing $21 million. Leading spot lion; tv $2.8 million, radio $1.2 million. million. Combined network billing $25.5 advertisers: Colgate -Palmolive Co., P. Loril- Combined network billing $7 million; tv million; tv $22 million, radio $3.5 million. lard Co., National Biscuit Co. Leading net- $6 million, radio $1 million. Total broad- Total broadcast billing: $37.5 million. Lead- work advertisers: P. Lorillard Co., Colgate - cast billing $11 million. Leading spot ad- ing spot advertisers: Falstaff Brewing Co., Palmolive Co., American Meat Co. vertisers: Dan River Mills, Shwayder Bros., Procter & Gamble Co., General Mills, Best Earle Ludgin: Combined spot billing $5.8 Emerson Drug Co., Procter & Gamble Foods, American Chicle Co. Leading net- million; tv $5 million, radio $.8 million. (Fluffo). Leading network advertisers: Doe- work advertisers: Procter & Gamble Co., Combined network billing $1.2 million; tv skin, RCA, Ideal Toys, Whitehall Pharma- Best Foods, Falstaff Brewing Co., Liggett & $1.2 million, radio nothing. Total broad- cal. Myers. Leading spot ad- cast billing $7 million. Geoffrey Wade: Combined spot billing $3.4 vertisers: Best Foods Co., Zenith Radio, Compton Adv.: Combined spot billing $10.7 million; tv $2.4 million, radio $1 million. Easy Washing Machine Co. Leading net- million; tv $9.6 million, radio $1.1 million. Combined network billing $7.6 million; tv work advertisers: Helene Curtis Industries, Combined network billing: $21.2 million; $6.6 million, radio $1 million. Total broad- Best Jules Montenier. tv $20 million, radio $1.2 million. Total Foods, cast billing $11 million. Leading spot ad- broadcast billing: $31.9 million. Leading Emil Mogul: Combined spot billing $5.8 vertiser: Miles Labs. Leading network ad- spot advertisers: Procter & Gamble Co., million; tv $3.3 million, radio $2.5 million. vertiser: Miles Labs. Standard Brands, Nehi Corp., American Can Combined network billing $1.7 million; tv Co. Leading network advertisers: Procter & $1.7 million, radio nothing. Total broadcast Tatham - Laird: Combined spot billing $3.3 Gamble Co., Standard Brands, Sterling Drug billing $7.5 million. Leading spot adver- million; tv $2.7 million, radio $.6 million. Co., Avco -Bendix Co. tisers: Rayco Mfg. Co., Monarch Wine Co., Combined network billing $10.5 million; tv $10.5 million, radio nothing. Total broad- SSC &B: Combined spot billing $8.5 million; Park & Tilford's Tintex, National Shoes, Barney's Clothes. Leading network adver- cast billing $13.8 million. Leading spot ad- tv $4.5 million, radio $4 million. Combined vertisers: C. A. Swanson & Sons, General network billing $16 million; tv $15.6 mil- tisers: Revlon Products Co., Knomark Mfg. Co. Mills, Toni Co., Procter & Gamble. Lead- lion, radio $.4 million. Total broadcast bill- ing network advertisers: General Mills, Toni ing: $24.5 million. Leading spot advertisers: Ruthrauff & Ryan: Combined spot billing Co., Armour, C. A. Swanson & Sons. American Tobacco Co., Carter Products, $5.5 million; tv $3.5 million, radio $2 mil- Lever Bros., Noxzema Chemical Co., Si- lion. Combined network billing $9.5 mil- Maxon Inc.: Combined spot billing $3 mil- moniz Co. Leading network advertisers: lion; tv $7.5 million, radio $2 million. Total lion; tv $3 million, radio nothing. Combined American Tobacco Co., Noxzema Chemical broadcast billing $15 million. Leading spot network billing $11 million; tv $10 million, Co., Carter Products, Simoniz Co. advertisers: Sun Oil Co., Wrigley Co., Lewis radio $1 million. Total broadcast billing network ad- $14 Cunningham & Walsh: Combined spot bill- & Howe, Frito Co. Leading million. Leading spot advertisers: Gen- ing $7.2 million; tv $5.2 million, radio $2 vertisers: Minnesota Mining & Mfg. Co., eral Electric, H. J. Heinz Co. Leading net- million. Combined network billing $7.3 Kentile Co., Studebaker -Packard, A. E. work advertisers: Gillette, H. J. Heinz Co. $6.5 million, radio $.8 million. Staley & Co., Wrigley Co. million; tv Erwin, Wasey & Co.: Combined spot billing Total broadcast billing: $14.5 million. Lead- Grant Adv.: Combined spot billing $4.8 $2.5 million; tv $.5 million, radio $2 mil- ing spot advertisers: J. A. Folger & Co., million; tv $2.5 million, radio $2.3 million. lion. Combined network billing $5.5 mil- Liggett & Myers Tobacco Co., Sunshine Combined network billing $9.2 million; tv lion; tv $5.5 million, radio nothing. Total Biscuit Co. Leading network advertisers: $9 million, radio $.2 million. Total broad- broadcast billing $8 million. Leading spot Liggett & Myers Tobacco Co. cast billing $14 million. Leading spot ad- advertisers: Carnation Co., Arizona Brew- D'Arcy: Combined spot billing $7 million; vertisers: Dodge Div., Florists Telegraph ing Co. Leading network advertisers: Car - BROADCASTING TELECASTING December 24, 1956 Page 31 ADVERTISERS & AGENCIES

TOP 25 IN SPOT: 1956 AND 1955

Rank Combined Rank Combined in Spot Tv Radio in Spot Tv Radio 1956 Agency Billing Spot Spot 1955 Agency Billing Spot Spot

1. TED BATES $35 $30 $5 1. TED BATES $29 $24 $ 5 2. YOUNG & RUBICAM 34 30 4 2. YOUNG & RUBICAM 27 16 11 3. BBDO 32 25 7 3. MCCANN- ERICKSON 22 20 2 4. MC CANN- ERICKSON 26.4 19.5 6.9 4. BBDO 21.5 14 7.5 5. LEO BURNETT & CO. 22 18 4 5. LEO BURNETT CO. 18 15 3 6. J. WALTER THOMPSON 19 10 9 6. N. W. AYER & SON 15 12 3 7. N. W. AYER & SON 16 9 7 7. J. WALTER THOMPSON CO. 12.7 9.5 3.2 10 8. BENTON & BOWLES 15.2 14 1.2 B. BENTON & BOWLES 11 10 7 3 9. WILIAM ESTY 13.3 8.5 4.8 9. KENYON &ECKHARDT 10. DANCER-FITZGERALD- 10. KENYON & ECKHARDT 13.1 9.1 4 SAMPLE 9 6 3 11. DANCER- FITZGERALD- 11. CUNNINGHAM & WALSH 8.4 6.7 1.7 SAMPLE 12 9 12. GEOFFREY WADE ADV. 8 6 2 12. COMPTON ADV. 10.7 9.6 .1 13. RUTHRAUFF & RYAN 7.1 4.5 2.6 13. SSC &B 8.5 4.5 4 14. BIOW -BEIRN-TOIGO 7 5 2 14. CUNNINGHAM & WALSH 7.2 5.2 15. WILLIAM ESTY CO. 6.5 4 2.5 15. D'ARCY ADV. 7 4 16. GRANT ADV. 6.3 4 2.3 FOOTE, CONE & BELDING 7 2 5 17. COMPTON ADV. 5.7 5 .7 17. CAMPBELL -MITHUN 6 5.3 .7 LENNEN & NEWELL 6 5.5 .5 18. HARRY B. COHEN 5.5 4 1.5 19. EARLE LUDGIN 5.8 5 .8 19. LENNEN & NEWELL 5 2.4 2.6 EMIL MOGUL 5.8 3.3 2.5 20. FOOTE, CONE & 21. RUTHRAUFF & RYAN 5.5 3.5 2 BELDING 4.5 3.3 1.2 22. GRANT ADV. 4.8 2.5 2.3 21. NEEDHAM, LOUIS & BRORBY 3.8 1.8 2 23. HARRY B. COHEN 4.5 3.3 1.2 22. SULLIVAN, STAUFFER, 24. NORMAN, CRAIG & COLWELL & BAYLES 3.5 2.5 1 RUMMEL 4.1 1.5 2.6 23. D'ARCY ADV. 3.5 2.5 1 25. NEEDHAM, LOUIS & BRORBY 4 2 2 24. EMIL MOGUL 3.2 1.8 1.4 GREY ADV. 4 2.8 1.2 25. GREY ADV. 3 1.5 1.5

nation Co., General Time Corp., Campana Russel M. Seeds: Combined spot billing $2 million, radio $1.5 million. Total broadcast Sales Co. million; tv $.5 million, radio $1.5 million. billing $8 million. Leading spot advertisers: Combined network billing $5 million; tv $5 American Home Products, American Mo- $2.3 Bryan Houston: Combined spot billing million, radio nothing. Total broadcast bill- tors. Leading network advertiser: American $1 million. million; tv million, radio $1.3 ing $7 million. Leading spot advertiser: Motors. Combined network billing $8.5 million; tv Brown & Williamson. Leading network ad- $8.5 million, radio nothing. Total broad- vertisers: W. A. Sheaffer Pen Co., Lanolin Raymond Spector: Combined spot billing ad- $.6 million; cast billing $10.8 million. Leading spot Plus, Brown & Williamson. tv $.6 million, radio nothing. vertisers: Colgate -Palmolive Co., Nestle Co. Combined network billing $5 million; tv Leading network advertisers: Nestle Co., Campbell- Ewald: Combined spot billing $2 $4.5 million, radio $.5 million. Total broad- J. P. Stevens, Colgate -Palmolive Co. million; tv $1 million, radio $1 million. cast billing $5.6 million. Leading spot ad- Combined network billing $19 million; tv vertiser: Hazel Bishop. Leading network Legler: Combined spot billing Warwick & $16 million, radio $3 million. Total broad- advertiser: Hazel Bishop. $2.2 million; tv $.9 million, radio $1.3 mil- cast billing $21 million. Leading spot ad- lion. Combined network billing $4 million; vertisers: General Motors Acceptance Corp., Kudner Agency: Combined spot billing $.5 $4 radio nothing. Total tv million, broad- Weston Biscuit Co. Leading network ad- million; tv nothing, radio $.5 million. Com- cast billing $6.2 million. Leading spot ad- vertisers: General Motors Corp., Chevrolet bined network billing $12.5 million; tv $9 vertisers: Co., Ruppert Brewing Hoffman Motor Div., United Motor Div. million, radio $3.5 million. Total broadcast Beverage. Leading network advertisers: billing $13 million. Leading spot adver- Schick Inc., J. A. Wright. Doherty, Clifford, Steers & Shenfield: Com- tisers: Buick Motors, U. S. Tobacco Co., bined spot billing $1.4 million; tv $.5 mil- Goodyear Tire & Rubber Co. Leading net- MacManus, John & Adams: Combined spot lion, radio $.9 million. Combined network work advertisers: General Motors, Frigid- billing $2.1 million; tv $.9 million, radio billing $5.3 million; tv $5 million, radio $.3 aire, Buick. $1.2 million. Combined network billing million. Total broadcast billing $6.7 mil- North Adv.: Combined spot billing $.4 mil- $4.9 million; tv $4.6 million, radio $.3 lion. Leading spot advertisers: Bristol - lion; tv $.4 million, radio nothing. Com- million. Total broadcast billing $7 million. Myers, J. B. Williams Co., Fulham Bros. bined network billing $8.6 million, tv $7.6 Leading spot advertisers: White Rock Corp., Frozen Foods. Leading network advertis- ers: Bristol -Myers, Borden Co. million, radio $1 million. Total broadcast Minnesota Mining & Mfg. Co. Leading billing $9 million. Leading spot advertisers: network advertisers: Dow Chemical Co., Geyer Adv.: Combined spot billing $1 mil- Lanvin Parfums, Englander Mattress Co. General Motors Corp., Cadillac, Pontiac, lion; tv $.5 million, radio $.5 million. Com- Leading network advertisers: Toni Co. (Div. Minnesota Mining & Mfg. Co. bined network billing $7 million; tv $5.5 of Gillette), Papermate. Page 32 December 24, 1956 BROADCASTING TELECASTING WVANNNANNANNRON3O`tiatIAF42i

:,9 ettsnn's 29 (krrtingz ;107 'cogccommccoAccmgccigigcc

A happier New Year for sponsors with

these productive buys .. fall sponsorship or participations

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Amusing antics of Harlem's most beloved characters Federal Men garner big cross -section audiences for sponsors. Fridays at 6.30 p.m. starts January 4

In Maryland, most people watch I1J?IA R e T V CHANNEL 2 SUNPAPERS TELEVISION BALTIMORE,MARYLAND Telephone MUlberry 5 -5670 * TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represented by THE KATZ AGENCY, Inc. New York. Detroit. Kansas City, San Francisco. Chicago, Atlanta, Dallas, Los Angeln

BROADCASTING TELECASTING December 24, 1956 Page 33 Over, above - --and beyond

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Page 34 December 24, 1956 BROADCASTING TELECASTING ADVERTISERS & AGENCIES NATL. SPOT RADIO TO SMASH RECORDS BEER IN LOS ANGELES TV I SRA: '56 Is 30% Above '55

'57 Expected to Trump '56 WHOSE COMMERCIALS GET MOST EXPOSURE? A FORECAST that national spot radio time Hooper Index of Broadcast Advertisers (Based on Broadcast Advertisers Reports' monitoring) sales next year may even top an estimated record -high $150 million in spot radio bill- NATIONAL (NETWORK) INDEX ings this year [BT, Dec. 17] was voiced last week by Larry Webb, managing director, Hooper Index Station Representatives Assn. Network Total "Commercial of Broadcast The previous record, set in 1953, was Rank Product & Agency Shows Networks Units" Advertisers just under $135 million. 1. Schlitz (J. Walter Thompson) 1 1 4 103

SRA also released the time sales total for 2. Pabst (Leo Burnett) 1 1 2 34

October -over $16 million, or a 30.8% 3. Miller High Life (Mathisson) (P) 1 3 9 increase over the same month in 1955. The time sales are compiled and released LOS ANGELES (NETWORK PLUS SPOT) by Price Waterhouse Co. for SRA. Hooper Index High percentage increases in spot radio Network Total "Commercial of Broadcast sales have been confined generally to the Rank Product & Agency Shows Stations Units" Advertisers larger markets in which some stations have shown tremendous gains over last year. While 1. Hamm (Campbell -Mithun) 5 511/2 252 smaller stations are doing "fairly well," Mr. 2. Eastside (Leo Burnett) 3 711/2 242 Webb found that they are not matching the 3. Burgermeister (BBDO) 5 191/2 134 percentage gain of the largest market outlets, 4. Budweiser (D'Arcy) 4 46Y 132 primarily because advertisers are buying 5. Rheingold (Foote, Cone & Belding) 3 21 103 heavy saturation campaigns in the larger 6. Lucky Lager (McCann- Erickson) 3 71/2 94 markets on a continuing basis. 7. Schlitz (J. Walter Thompson) 1 1 4 52 October's increase was the greatest month- 8. Champale Malt Liquor ly rise for the year in the 10 months covered (Dowd, Redfield & Johnstone) 1 16 38 and compared to the same periods last year. 9. Regal Pale (Guild, Bascom & Bonfigli) 1 4 36 Gain for the 10 months was 22.1 %. The 10. Coors (Revill J. Fox Agency) 1 5 32 monthly comparision follows: 11. Pabst (Leo Burnett) 1 1 2 30 Percent 12. Country Club Malt Liquor (Compton) 1 9 18 '1956 1955 Gain 13. Olympia (Botsford, January $ 10,758,000 $ 9,031,000 19.1 Constantine & Gardner 1 1 12 February 11,643,000 9,384,000 24.0 14. Goetz (Compton) 1 5 11 March 12,349,000 10,756,000 14.8 15. Miller High Life ( Mathisson) (P) 1 3 3 April 10,278,000 9,828,000 4.6 16. Guiness Beer & Ale (Campbell -Ewald) 1 2 1 May 12,396,000 9,631,000 28.7 June 11,791,000 9,238,000 27.6 (P) Participations, as distinguished from sponsorship. July 10,719,000 8,474,000 26.4 In the above summary, the monitoring occurred the week ending November 10, 1956. August 11,207,000 8,707,000 28.7 The Hooper Index of Broadcast Advertisers is a measure the extent to which September 11,683,000 10,004,000 16.8 of a commercials are seen or heard. Each commercial is assigned a October 16,004,000 12,231,000 30.8 sponsor's number of "commercial units," according to its length.* This number is then multiplied by the audi- Total ence rating attributed to that commercial.** When each commercial has thus beet evalu- 10 months $118,828,000 $ 97,284,000 22.1 ated, the results for all commercials of each sponsor are added to form the HIBA. For November 12,286,000 further details of preparation, see the basic reports published by C. E. Hooper Inc., Broad- December 10,830,000 cast Advertisers Reports Inc. and American Research Bureau Inc. Above summary is Total for the year $120,400,000 prepared for use solely by BROADCASiINO TELECAsTTNG. No reproduction permitted. Revised estimates. * "Cmmercial Units ": Commercials are taken from the monitored reports published by Final figures for year. Broadcasting Advertisers Reports Inc. A "commercial unit" is defined as a commercial ex- Index, national spot radio, October 1956, 143.2, posure of snore than 30 seconds but usually not more than one minute in duration. Four using 1954 FCC figures as base year. "commercial units" are attributed to a 30- minute program, and in the same proportion for programs of other lengths. A "station identification" equals one -half "commercial unite **Audience ratings for television, both national and local, are those published by Ameri- Anheuser -Busch Offers Half can Research Bureau Inc. Those for radio are the ratings of C. E. Hooper Inc. In the case of station breaks, the average of the ratings for the preceding and following nine period L Sponsorship of Cardinals used wherever feasible: otherwise, the rating is that of either the preceding or following time period, normally the preceding. ANHEUSER-BUSCH Inc. will offer half of all St. Louis Cardinals baseball broadcasts on a regional radio network and on KTV1 on in (TV) St. Louis to participating advertisers signed for the Chicago Cubs WIND Lever Bros. Radio Pioneer Dies to network in 1957, with Busch -Bavarian beer supplant- that city, to be fed a regional FUNERAL services were held last week at ing Budweiser as main sponsor, was with clients buying only Chicago coverage. it St. Joseph's church in Belmont, Mass., for learned last week. Michael J. Roche, 56, general manager of Busch will half Midwest Networks Buy NCS No. 2 sponsor of each home and corporate advertising, Lever Bros., and pio- road game on perhaps 100 and Iowa Tall Corn Net- stations, and of SUNFLOWER neer in Lever's use of the broadcast media. each weekend and night road contest on works, with composite of 18 radio stations, He died Dec. 13 in New Rochelle, N. Y., KTVI (TV), with to Nielsen Coverage Serv- non -competitive clients have subscribed after a brief illness. Mr. Roche, who joined able to buy spots in the remaining time. ice No. 2, John K. Churchill, vice president Lever in 1920, was instrumental in starting Budweiser Co., announced last week. sponsored the complete pack- of A. C. Nielsen the Lux Radio Theatre in 1934. age this year. In BT Dec. 17, D'Arcy Adv. Sunflower has purchased the service for five Survivors include his wife, Co., which handles Budweiser, was incor- Kansas outlets as a group (three already Genevieve, of rectly identified as the agency for Pabst subscribe individually), while Iowa Tall Larchmont, N. Y.; a son, William J. Roche Brewing Co., instead of Leo Burnett Co. Corn represents 13 outlets (including seven of Framingham, Mass.; his mother, a Pabst is one of four advertisers which have already subscribing separately). brother and five sisters.

BROADCASTING TELECASTING December 24, 1956 Page 35 ADVERTISERS & AGENCIES GIMMICKS AND GIVEAWAYS Broadcasters, buyers agree they'll never replace good programming

One of radio's timeliest -and touchiest-topics got the full treat- Society, New York. Their comments, in condensed form, appear ment from two top station managers, Gordon McLendon of KLIF below. Observations from the other side of the fence -that of the Dallas and Robert Leder of WOR New York, at last Tuesday's timebuyer asked to use a station which boosts its ratings by gim- timebuying and selling seminar of Radio & Television Executives micks and giveaways-will be found on the facing page.

SINCE I originally accepted this invitation APEABODY AWARD is small solace to to debate the effect of giveaways on radio an owner with red ink on his books. ratings, fate has intervened to make me However, I am convinced after much ex- something of an authority on giveaways. perience that high profits are compatible Nine days ago, on an abominable Sunday with good programming -programming in evening, my station KLIF in Dallas had the the interest of the public we serve. shocking experience of giving away $50,000 I would like it understood that I firmly in one day [BT, Dec. 17]. believe that music stations provide an im- KLIF had hidden a $50,000 check made portant entertainment service to the listen- payable to "bearer." The chances were nat- ing public and that they too can be thought - urally against its being found. The treasure provocative to our teen -age and adult music hunt was to last for nine days and we had fans. I have found that a music format im- announced that on the ninth day we were to poses rigid boundaries which offer few op- pick up the $50,000 check and replace it portunities to explore the great latitude of MR. McLENDON with one for $500, giving such direct clues MR. LEDER expression and experiences that the radio that it would be found quickly. But lady luck medium can offer. I am critical of those who stepped in. Six hours before we were to pick up the check, a plasterer blithely bandy about the so -called music- and -news format because found all fifty thousand. I would have shot myself if I'd had the it has been a way for many operators who have little imagination strength. and little ability to do much more with their stations. They believe I'm sure that little episode was the largest single station giveaway that you must minimize the spoken word -except commercials, in the history of radio -as a matter of fact, the largest non -quiz of course; that newscasts must be brief; that the public would be giveaway in all radio history, including networks. bored with the story behind the headlines; and their attitude to- do it." What did this huge giveaway do to our KLIF ratings? wards public service is: "Let the big station In November, before the big treasure hunt, Hooper showed KLIF with 39.9% of the morning audience in Dallas and 40.9% of the Victims of Snare and Delusion afternoon audience. Our December figures, show KLIF with 39.1% These operators are victims of a snare and a delusion -the of the morning audience, a decrease of nearly 1 %, and 47.9% snare being such great and profitable music stations as WNEW afternoons, about a 7% increase. We believe we'd have had this New York, WHBH Boston, KLAC Los Angeles and WIND Chi- same small afternoon increase without the treasure hunt, since we cago. What they don't realize is that years of thoughtful operation had effected some other afternoon program changes that made us and intelligent management made the stations what they are to- normally anticipate an increased share, and we dropped slightly in day. They do not realize that it takes taste and sensitivity and peo- the morning despite a $50,000 giveaway] ple to program music, and imaginative promotion to create a I should like to distinguish between ligitimate and illegitimate listening habit. The real gold at the end of the broadcast rainbow promotions. I could not and would not defend dishonest promotions doesn't just happen. Though most of these operators are doing well which offer prizes to listeners for falsely stating that they have been by other industry standards -for example, they net 15% after taxes or are listening to any station. Stations employing such devices -this return deludes them into believing that their formula is a should be put off the air. sound one. But I can tell you from experience that they are not scratching the profit surface - the real profit potential of our No Appreciable Effect Locally fabulous business. It is inane to believe that in a market of 12 million people there We can prove beyond any question that most giveaways no longer are not those who want to hear discussions, comedy and drama, have any appreciable direct or short -run effect on local station guests, be exposed ratings. We know that a network giveaway like The $64,000 Ques- meet fascinating to the excitement of travel, play- tion draws big ratings, but even so these ratings are due to its by -play sports and live music. The proof that there are such dis- entertainment value since the audience can have no expectation of criminating listeners lies in New York where WCBS, WNEW and reward. We do not believe any local radio giveaways directly stimu- WOR have ranked one- two-three in audience consistently over the late audience to any great extent. At one time, they did. But now, last 20 years. An interesting facet is that the percentage of radio here in New York you've seen little direct effect on ratings, either families listening to these thought -provocative stations is growing short or long run, from WINS' huge giveaway, Kashbox. Neither every day and, most important, the volume of business done by have WRCA's hidden thousand dollar bills been able to project it these three stations exceeds the total volume of the next eight sta- into first place. Perhaps the novelty of entering such contests has tions in the market. I would gather from these figures that the three worn off for a large share of the audience. Too many people have stations must sell merchandise, too. entered station contests and have not won. These local station con- What I have said is a far cry from a discussion relating to the tests and giveaways still have indirect, long -run value to the station, effects of gimmicks on ratings, but it is a necessary foreword, be- but not value because of sudden increases in ratings. cause gimmicks, contests and money giveaways are a manifestation Our station in Milwaukee, WRIT, made notable gains quicker of the broadcasters who lack creative ability, lack imagination, Continued on Page 38 Continued on facing page Page 36 December 24, 1956 BROADCASTING TELECASTING lack salesmanship and -most important of all-lack a belief in tried every recourse to eliminate any but legitimate program promo- the intelligence of their audiences. It runs true to form that every tions in rating weeks because the services themselves know that gimmick or contest ever purveyed on the air was to help an ailing it is inevitable that their usefulness will be at an end unless they property, a poor program, a sick station. No well-run, well- managed reflect honest, accurate listening habits. We need such surveys - station in this country has had to give away money to attract listen- ideally, one common to all markets of the country. But if the ers. I would condone any good station using any promotional de- problem of inflated ratings continues and we contribute to them, vice, including giveaways, to attract listeners, if they felt their basic I am afraid the next step will be no ratings at all. product was a sound one. However, money of itself is no replace- ment for entertainment nor for service. Monetary Award Common Let us talk about gimmicks and ratings. For years, we as broad- Now let's talk about the surveys themselves. In a report re- casters have decried the enslavement of the advertiser and his agency leased to me by Dr. Sidney Roslow of Pulse, I take the follow- to ratings and what they do or do not represent. We say that there ing excerpts: In many markets throughout the United States radio is no corollary between ratings and the ability of a station to sell stations have attempted to buy audiences through one means or merchandise. We argue that the cost per thousand should not be the another. A common method has been a monetary reward to the sole criterion of media buying. But what do we do about it? We respondents for reporting listenership to a station when inter- default! We synthesize ratings by giving away money, by running viewed. Usually such a station broadcasts the promise to pay a sum of money if the respondent will report contests, in a mad endeavor to achieve higher ratings which are as listenership to this station when asked over the phone or at the door -"What station fleeting as the fickle audience who the next day tunes to the station are you listening to ?" In one city such a campaign was carried on that raises the ante. by one of the stations. During the same week 3,000 personal in- What Is Advertiser Getting? terviews were made in the city. The coincidental question was asked at the door; however, the interviewer asked to examine the set When and if the advertiser is mesmerized into buying the syn- to verify that the answer was a true one. Out of the 3,000 calls, thetic ratings, what is he getting for his money -the confidence 106 reports of listening to the "reward- for -listening" station were of the listener? Quite the contrary. I believe he is buying inflated obtained. Of these 106 reports, 39 were not verified. The respond- figures which will have no relationship to advertising impact. I have ent was actually listening to some other station or not listening at been told by all of the rating services that they themselves have all. It is evident that the audience level to this station was inflated

TIMEBUYERS CAUTIOUS OF 'GIVEAWAY-HYPOED' STATION RATINGS TIMEBUYERS can be "influenced" to & Adams (Bloomfield Hills, Mich.), has he would be "skeptical" of any device an extent-but not tricked -by station a definite viewpoint on giveaways pro- that was used "just to influence a monthly ratings which are "hypoed" by cash moted by stations. He stated flatly that rating." giveaways, contests and the like, although he "never would buy a station or recom- Jerry Feninger of Cunningham & in placing a commercial message for his mend that a station be bought" solely Walsh echoed the "wait and see" senti- client, the buyer essentially seeks mass because "it gave a lot of money away ment: "The smart buyer would wait un- audience -the more people the better. and the ratings went up." He would be til after it was over." But, he admits, a This was the consensus of a group of suspicious, he said, of any station that successful promotion certainly "affects timebuyers on New York's agency row, had a "reputation" of using rating buying" but not to the extent of becom- canvassed at random by Bel' last week. "hypos" that were short- lived. "I would ing the basis for a buy. While most would "accept" increased double -check such a station and look it Grace Porterfield of Benton & Bowles ratings via the giveaway or similar device, over carefully," he noted. pointed out that timebuyers are purchas- each had many qualifications and there Mr. Bumstead cautioned, however, that ing "audience," and regardless of whether was a shading of opinion. his "quarrel" with a station centers on it is a new morning man, comedian or The handful of buyers checked are the use of such promotion to cover or other device that will increase audience, responsible executives at top agencies shield a "poor product [program or pro- the buyer would be interested. which annually handle millions of adver- gramming]." There's nothing wrong in Tom Barker of J. Walter Thompson tising dollars. a station using almost any kind of pro- Co. felt that "gimmick programming" As a rule, the timebuyer will take no- motion or gimmick in trying to build au- used solely to boost ratings would "never tice of increased audience claims as dience so long as the station management influence" the buyer. Once the buyer is translated from a rise in ratings. But nary wishes to dramatize to the public a pro- aware of such a device, he will go back a one, so long as he is aware of the cause gram change, improvement of format, and check the station's ratings earned of the upswing, will plunge headlong etc., "if this is sincerely the intention of previously, and, if necessary, stick to into a buy. All of those questioned in- the station." But, he continued, if the buying adjacencies to programs with dicated they ordinarily would wait and station merely is out to build its rating proven popularity. So far as buying into see if a sudden rating rise could be sus- for a month or so as a short -term gain a local show, the gimmick would pro- tained for any length of time. for "putting some money in the till," Mr. hibit the buy unless the increased rating Another general opinion was that the Bumstead feels the buyer won't and is sustained, he observed. buyer cannot be expected to judge sta- shouldn't go along. Jean Sullivan of Norman, Craig & tion methods (whether "ethical "), only Another timebuyer in the top 10 list of Kummel emphasized that if the giveaway the purpose and the results. agencies handling radio -tv billings, who or other stunt is used by the station dur- Walter Bowe of Sullivan, Stauffer, asked his identification to be withheld, ing its rating week to make a showing, Colwell & Bayles emphasized the "wait noted that regardless of how the station then it "won't make any difference" to and see" attitude, particularly when a achieves it, an increased rating that holds the buyer. A purchase can't be based on campaign is continuing in a market. But, from month to month will influence the a gimmick; one has to see the "track he admitted, if a new campaign is to be buyer. record" established by the station and if placed, "obvious evidence" that a station "He can't avoid it if the station shows it can keep a sustained higher level then is doing better by reaching a greater au- an increase," he said, noting that it was the buyer would be satisfied. She noted, dience is an important consideration. important, too, for the buyer to know too, that the buyer would not be against Roger Bumstead, media director of what happens "afterwards " -i.e., once such stints "per se" but at the same time, the New York office of MacManus, John the giveaway or contest is over. He said "wouldn't buy especially for that."

BROADCASTING TELECASTING December 24, 1956 Page 37 ADVERTISERS & AGENCIES

by some 50% where verification of the report was not possible. of audience for one period or one month, but, perhaps, show Deceit appears to be an outgrowth of the stimulus of financial quarterly and yearly increases in share of audience. reward. Contests and giveaways are but one kind of promotion with us. Let's talk further about the value the advertiser really receives While giveaways don't really concern us, promotion does. By "pro- when he buys these inflated ratings. And let's assume that all motions" we mean, for example, our newspaper concept, with people who answer yes in a survey are actually listening to the three mobile news units, eight fulltime newsmen and news coverage station. For one, the attentiveness to the advertiser's message is that prompted one New York newspaper to say that KLIF has, diluted, this because the focal part of the show becomes the clue and I quote, "better local news coverage than all New York radio or clues. The clue must be of paramount interest to anyone at- and television stations combined." tracted to a program by the outside stimulus and everything other than the clue pales by comparison. The commercial becomes a Many Public Service Promotions fill between two clever the jingles that hide the name of first By promotion, we mean also our 235 different station jingles, pharaoh of Egypt. our Elvis Presley Night, where we drew 28,000 to the Cotton Bowl, Dr. Smiley Blanton, a distinguished psychiatrist, author and our fancy news introductions, our thought -and talk-provoking edi- director of the American Foundation of Religion & Psychiatry, torials in the public interest, our hiring of a rainmaker for Dallas, says this of giveaways: "I would assume that the number of listen- our recent gift of a Cadillac to a blind children's charity in Dallas, ers to the giveaway programs would decrease considerably after our famous electric -train promotion, our "Miss Universe" event the first flush of curiosity has had a chance to wear off. The and our great collection of memorable radio recordings of the last essence of the neurotic is to keep on trying to get when he knows 35 years. We have many public service promotions, such as our he can never get. The normal person, emotionally healthy, wants annual Christmas Party for underprivileged children. Among these what he has an even chance of attaining. There just aren't enough great promotions, contests and giveaways are but one small part neurotics to sustain popularity of the giveaway programs. There that could be easily eliminated without permanent impairment of are more normal people than neurotics among adults." To inter- real significance to our ratings. And we promote 52 weeks of the pret Dr. Blanton's remark as it affects an advertiser would set me year -not just during rating periods. to wondering as to the equity the advertiser would have after the I cannot resist saying that I can recall when a man named Bob first blush of curiosity. Psychologists have told me that if a person Leder introduced something called Kashbox, on WINS. That is still does not readily win a contest an aversion is created to the perpetra- the biggest giveaway in New York. But it hasn't hypoed the ratings tor and it is here again that the advertiser's product is hurt. of WINS yet. And what are the facts as they affect you? the For broadcaster If anything I have said sounds like an apology for prize contests, to expose a poor product to more people is sheer suicide and I it shouldn't. They aren't necessary to rating domination. And, am afraid that this is the case more often than not. Don't attempt furthermore -at least on the local scene-contests and giveaways it! have been exaggerated out of all proportion to their real significance To sum up what may seem to some to be indeed cause for by those low in ratings. Stations which have little audience tend to concern -I will say that I have had an uncompromising faith in the seize upon anything for defense of their humble position. It has vitality of our medium and in many of the great broadcasters in it. become fashionable to defend against leading stations by falsely I make one appeal: Let us not make the medium of radio the great claiming that giveaways have led to their dominance, when the real American sweepstakes. Put the money that you are giving away is that they lead because of hard work and superior program- into building your product; better programs and new personalities. ming. Use the imagination that you put into finding new gimmicks and Promotions have numerous collateral values. We think that the new clues and into cleverly promoting them by putting it into presence of certain promotions, especially continuing promotions, identifies the station promotion of your programming and your station. Build the in the listener's mind so that he or she is able to answer interviewers only true and durable asset that you have -the loyalty and the more accurately., And promotions generate public interest in and attention confidence of your audience based on the integrity and the serv- to radio and thus increase sets -in -use. In Milwaukee, where ice that you give to them day in and day out-and remember at least three stations aggressively promote - radio, morning sets -in -use profits and good programming and service are compatible. have crawled to 18.8 and afternoons to 14.1, according to Hooper. Promotion has done this. Compare Milwaukee to some other, stagnant markets where Hooper shows McLendon Text (Continued from page 36) sets -in -use less than 10 %. than a peg -legged man in a forest fire -despite Wisconsin's asinine Unfortunately, in these days when a network treasurer is a man laws which virtually forbid contests of any description. In El Paso who has a gold watch chain with a Phi Beta Kappa key at one end our KELP deliberately went four months without a promotion just and no watch at the other, it has also become fashionable in radio to see what would happen. Instead of dropping, our share of audi- to criticize a promotion -minded radio station for having forgotten ence in El Paso actually climbed 2 % -to 55 %. Our station in San its public service responsibilities. This is simply not true. Our KLIF Antonio, KTSA, maintains a solid first place position in both Pulse file of public service accomplishments is so great that it amazed and Hooper and yet for the past four months KTSA has had few even our own attorney and the same thing is true of most other giveaway contests. exciting radio stations. Competitors using such an approach to Here in New York, WNEW leads in both Hooper and Pulse and attack leaders are being deplorably dishonest and unfair. I can't think of the last time WNEW had a contest or giveaway. Nor is the argument valid that promotions detract from attention WIND shows terrific command of Chicago, yet if WIND has ever to commercials. To say this is to say that anything overly entertain- had a giveaway contest I can't remember it. I can give you endless ing dilutes attention and, of course, entertainment is the very life- striking examples-the newest is WQAM, which bounced to the blood of radio. During our $50,000 promotion, we tested this out top in Miami Hooper in 90 days with no giveaways or contests at all. with six of our sponsors. All in all, they reported results from their So, you say, if local contests and giveaways do not directly announcements to be about the same during the treasure hunt as increase audience, why have them? before. The value of most contests to us is that, first, they stimulate talk, Let me say again that promotions are not short-run hypoes but and second, lend an atmosphere of excitement and sparkle to the instead are long -run hypoes. We submit that only overall, sound pro - station. We believe that, even though some stations lead by large gramming -of which promotions are but a part-hypoes ratings. margins without such contests and giveaways, they could increase And we further submit that promotions should not be cast in dis- their overall general margin in share of audience by promotions respect and disgrace by a few clothheads in radio and television- (of which contests are but one type) the like of which our McLendon for much entertainment has always been and always will be based stations use. Mind you, I didn't say they could increase their share on sound, clean promotion. Page 38 December 24, 1956 BROADCASTING TELECASTING Top Echelon Realigned At M -E, Its Subsidiary ;® REALIGNMENT of executive personnel at co RSA McCann -Erickson International and the parent agency is being announced today The Next 10 Days Liggett & Myers through McCann - (Monday) by Marion Harper Jr., president Of Network Color Shows Erickson, and Max Factor of Holly- of McCann -Erickson Inc. (All times EST) wood through Doyle Dane Bernbach on alternating weeks (also . White chairmanship Jan. 1) Frank leaves the of CBS -TV the international agency to assume the duties Dec. 25 (10:30 -11 p.m.) Break the of Wilbert G. Stilson, vice president, treas- Dec. 25 (9:30 -10 p.m.) Red Skelton $250,000 Bank, Lanolin Plus through urer and chairman of the parent agency's Show, S. C. Johnson & Son through Russel M. Seeds (also Jan. 1). finance committee. Mr. Stilson becomes Foote, Cone & Belding and Pet Milk Dec. 26 (9-10 p.m.) Kraft Television executive vice president in charge of the Co. through Gardner Adv. Theatre, Kraft Foods Co. through J. Dec. 26 (8 -9 p.m.) Arthur Godfrey Walter Thompson Co. (also Jan. 2). Show, participating sponsors (also Dec. 27 (10 -11 p.m.) Lux Video The- Jan. 2). atre, Lever Bros. Co. through J. Wal- Dec. 30 (5:30 -6 p.m.) McBoing -Boing ter Thompson Co. Show, sustaining. Dec. 28 (8:30 -9 p.m.) Walter Win - Jan. 1 (11:30 -11:45 a.m.) Mummers' chell Show, Toni Div., Gillette Co., Day Parade, sustaining. through North Adv., and P. Lorillard Co. through Lennen & Newell on al- NBC -TV ternating weeks. Dec. 24 -28 (3-4 p.m.) Matinee, par- Dec. 29 (8 -9 p.m.) Perry Como Show, ticipating sponsors (also Dec. 31, Ján. participating sponsors. 2 -4). Dec. 30 (3:30 -4 p.m.) Zoo Parade, MR. WHITE MR. STILSON Dec. 24 (9:30 -10:30 p.m.) Robert Mutual of Omaha through Bozell & Montgomery Presents, parent company's corporate headquarters in Schick through Jacobs. Warwick & Legler and S. C. Johnson New York, as well as vice chairman of the Jan. 1 (11:45 a.m. -1:45 p.m.) Tourna- & Son through Needham, Louis & operations committee. ment of Roses Parade, Minute Maid Brorby on alternate weeks. Robert E. Healy, executive vice president through Ted Bates and Florists Tele- of McCann -Erickson Inc., will succeed Mr. Dec. 24 (11:15 p.m.-12 midnight) The graph Delivery Service through Grant White as chairman of the International 12 Days of Christmas and The Nativ- Adv. ity, films, sustaining. Agency, sharing some of Mr. White's for- [Note: This schedule will be corrected to mer duties with the international agency's Dec. 25 (8:30 -9 p.m.) Noah's Ark, press time of each issue of BT] president, Edward R. Beach. Mr. White's new title will be senior vice president, treasurer, and finance committee that the rating question may be put before a Four Named Vice Presidents chairman. congressional committee for investigation. By MacManus, John & Adams Queried on this, Mr. Winchell said there may be a congressional inquiry of the rating APPOINTMENT of four new vice presi- Winchell Says Ratings situation because "I'm complaining about it." dents at MacManus, John & Adams, Bloom- Falsified, Sees Suit field Hills, Mich., and New York, was an- Chrysler Executive Advocates nounced last Wednesday by MJ&A President SHARP blast at radio -tv rating services as Ernest A. Jones. Affected are: "phony myth -matics" was made Wednesday Guaranteed Video Circulation Eugene J. Gramm, creative director in night by Walter Winchell in an interview on A PLEA for guaranteed tv circulation in MJ &A's New York office in charge of 11 Paul Coates' Unit One program on KTTV which audiences would be commensurate accounts, who joined the agency in 1954 (TV) Los Angeles. with dollars expended in the visual medium after spending nine years with other agen- He also reported that "a man who is very was made last week by Richard S. Forbes, cies; Mark Lawrence, radio -tv director in well known in the trade, who owns a radio advertising director of Chrysler Corp., in New York, with MJ &A since 1952; Milton station in a southern will file a an address before the Broadcasting Adver- city," court F. Coulson Jr., former New York copy chief suit before the end of this year charging tising Club of Chicago. and more recently creative director in the that the a Speaking on "Our in "deputy" of national rating serv- Future Television," Michigan office on the Pontiac account, ice accepted a bribe to juggle the figures of Mr. Forbes acknowledged the "tremendous and Leslie S. McMahon, manager of MJ&A's another radio station to move the station up force" of television in conveying concepts, Toronto office who also was appointed a di- to first place. ideas and personalities and that tv as a rector of MacManus, John & Adams Ltd., Mr. Winchell told BT he was not ex- "high -speed communication" has made its Canada. pressing "sour grapes" over cancellation of mark. He made plain he was advocating his weekly variety program on NBC -TV guaranteed circulation, similar to that of this month although he said he believes his printed media, on behalf of all advertisers. Skippy Signs for ABC -TV 'Drake' show was dropped because of its ratings, Mr. Forbes observed that one advertiser SKIPPY Peanut Butter Div., of Best Foods despite other explanations. may spend as much as $100,000 on a tele- Inc., New York, has signed for a new ABC - During the program, Mr. Winchell dis- vision program and come up with a 35 TV show, This is Galen Drake, that begin- played a document which he claimed was a rating while another, spending the same ning on Jan. 12 will be telecast live Satur- "secret" counter report by one national rat- amount of money, might only garner a 15. days, 7 -7:30 p.m. EST. ing service on the report of another rating He felt it is good business to insist on circu- This will be the first tv series for Galen service for a tv sponsor. Mr. Winchell said lation minimums and predicted this prin- Drake. Mr. Drake's programs with CBS the initial report showed that a program was ciple would be adopted within a matter of Radio and his association with CBS' House- watched by 2.4 million children between years. An initial step in that direction, he wives Protective League operation will con- ages 4 and 11 in New York while the secret added, would be a uniform rating service tinue. counter report indicates there actually are to measure audience circulation. Principle The new program will be sponsored by only 1.7 million children in that age group of such circulation should be adopted, he Skippy on behalf of the peanut butter prod- in the city, based on census data. said, because of "the tremendous amount uct and for Nucoa margarine. Agency is Mr. Winchell told the KTTV audience of dollars expanded" in the medium. Guild, Bascom & Bonfigli, San Francisco. BROADCASTING TELECASTING December 24, 1956 Page 39 ADVERTISERS & AGENCIES

Criminal Contempt of Court after this date, according to the FTC, were today as beyond the useful purpose of ad- Ruled Against Dolcin Corp. WTOP, WMAL and WWDC Washington, vertisement. They show little desire to serve WFIL and WDAS Philadelphia and WGN prospective purchasers. They seem rather HEAVY spot radio user Dolcin Corp. and Chicago. to be prompted by pride, rivalry between three of the firm's officers were convicted of Company officials convicted were Victor competitors, and a wish to use excess profits criminal contempt of court last week by Van Der Linde, George Shimmerlik and to build good will. Such extravagant ad- the U. S. Circuit Court in Washington. Albert T. Wants. The court's decision was vertising has been facilitated by radio and The conviction -punishment is scheduled unanimous by Circuit Judges David L. television. Although some of the programs to be determined at a Jan. 14 hearing- Bazelon, Charles Fahy and George Thomas offered by this means are commendable as followed a complaint by the Federal Trade Washington. informative, musical or dramatic entertain- Commission that Dolcin had continued ad- ment, the practice of interrupting such en- vertising purported arthritis and rheumatism 'Extravagant' Advertising tertainment by blatant, vulgar and self -serv- pain- killer properties of its pill after an FTC Blasted in Court Decision ing commercials has been justly criticized cease and desist order had been upheld by as both bad taste and bad business. Such "facili- the court. A significant basis for the com- "EXTRAVAGANT" advertising extravagance contributes to the high cost of radio -tv was blamed by a federal plaint and the court's decision were radio tated" by living, and ultimately the consumer pays spot scripts used during 1955 on Washing- judge as one of four trends which "forbode the bill." ton, Philadelphia and Chicago radio sta- evil." The other three, according to U. S. tions. Dolcin spent $1 million on radio District Judge Robert N. Wilkin, are over- spots in 1955 and an estimated $1.5 million extended credit, disguised usury and high Lottery Possibility Removed, this year. pressure salesmanship. The retired jurist's Folger Says of Door Campaign FTC formally charged Dolcin with mis- remarks were contained in a decision find- ELIMINATION of the element of consider- representation in 1949. A cease and desist ing officials of Consolidated Engineering & ation, effective Dec. 11, has mooted the order was entered in 1952. This was appealed Distributing Co. of America, Washington, lottery question in the Folger office door- to the appellate court. The circuit court D. C., guilty of bilking home owners on bell ringing campaign questioned by the in 1954 affirmed the FTC order with some improvement contracts. Judge Wilkin had FCC last month, J. A. Folger & Co. and modification, ordered a further hearing to been called from retirement to sit on this Raymond R. Morgan Co., Los Angeles ad- permit the introduction of disputed evidence, case. vertising agency, reported to the FCC last and ruled that pending the In discussing his ideas on the "evils" outcome of the week. additional hearing the order was to remain which he sees rampant, and which he lays in effect. In April 1955, Dolcin's appeal "to some extent" to the "unfortunate effects Both companies announced that no longer for Supreme Court consideration was de- of our present system of taxation," Judge will a housewife answering the ring of a nied. Wilk in referred to "extravagant displays and Folger coffee salesman be required to have Among the radio stations used by Dolcin programs that are presented to the public a can of Folger coffee in the house to be eligible for an award. This, they averred eliminates the question of consideration en- LATEST RATINGS tirely. A lottery usually must consist of prize, NIEL-SEN chance and consideration. Both the Folger and Morgan companies emphasized that in the seven years of the campaign's existence, TOP RADIO SHOWS, TWO WEEKS ENDING NOVEMBER 10 no question was ever raised as to its possible APprox. violation of the lottery laws. Net- No. of Homes Rank Program Sponsor Agency work Stations Day & Time (000) The communication to the FCC related Evening, Once-A -Week (Average for All Programs) (714) how the plan formerly worked: A sales- 1. Election Returns Westinghouse Ketchum, McLeod & CBS 185 Tues., 8 to conci. 5,523 Grove man calls on a housewife. If she has Folger 2. Election Returns Sunbeam Perrin -Paus NBC 190 Tues., 8 to 3 4,000 coffee in her kitchen, he asks her a question RCA Kenyon & Eckhardt Oldsmobile D. P. Brother of general knowledge. If she answers cor- 3. Election Returns Kohler of Wisconsin Roche, Williams & MBS 525 Tues., 8 to 2:45 2,857 Cleary rectly, she is awarded an appliance worth 4. Election Returns Buick Div. of G.M. Kudner ABC 405 Tues., 8 -4 2,476 from $3 to $300. Radio spots are used to 5. Great Gildersleeve Anahist Ted Bates NBC 160 Thurs., 8 -8:30 1,571 Crowell- Collier Grey acquaint areas with the campaign. 6. Dragnet Anahist Ted Bates NBC 176 Tues., B -8:30 1,524 Carter Ted Bates The subject came to light last month 7. Speech -Nixon Rep. BBDO Nat'l Cong. Comm. CBS 185 Nov. 2 1,286 when it was 8. People Are Funny Anahist Ted Bates NBC 165 Wed., 8 -8:30 1,238 learned that the FCC had asked Crowell- Collier Grey 34 west coast radio stations for informa- 9. Henry J. Taylor General Motors Kudner NBC 189 Mon., 8 -8:15 1,143 10. Speech -Eisenhower Nat'l Rep. Cong. Comm. BBDO NBC 150 Thurs., 9:30 -10 1,143 tion on the Folger coffee campaign [BT, Evening, Multi -Weekly (Average for All Programs) (857) Nov. 12]. 1. Lowell Thomas United States Div. Campbell -Ewald CBS 198 Mon. -Fri., 6:45 -7 1,571 General Motors 2. News of The World Miles Labs Goeffrey Wade NBC 188 Mon. -Fri., 7:30 -45 1,524 3. Amos 'n Andy Music Brown & Williamson Ted Bates CBS 196 Mon.-Fri., 7 -7:30 1,333 Bulova Seeks Alternate Sponsor Hall For CBS Weekday (Average for All Programs) (1,238) -TV's 'Gleason Show' 1. Helen Trent (2nd Whitehouse Victor & Richards CBS 188 Mon., Wk. 2, half) 12:30 -45 1,905 BULOVA Watch Co., New York, has asked 2. Helen Trent (1st half) Carter Ted Bates CBS 188 Mon. -Wed., CBS -TV to 12:30 -45 find it an alternate sponsor on 3. Young 1,809 Dr. Malone Mentholatum J. Walter Thompson CBS 186 Mon.,Wk. 2, (1st the Jackie Gleason Show (Saturday, 8 -9 half) 1:30 -45 1,667 4. Young Dr. Malone Mentholatum J. Walter Thompson CBS 186 Wed., Wk. 2, 1:30- p.m. EST). Bulova now co- sponsors the (2nd half) 45 Alt. 5. A. Times 1,667 show with P. Lorillard. Godfrey Intl. Min. & Chem. BBDO CBS 188 Mon.-Fr., 10-11:30 1,667 6. Our Gal Sunday Mentholatum J. Walter Thompson CBS 188 Fri., Wk. (2nd half) 2, 12:45 -1 1,667 It was learned last week that the com- 7. A. Godfrey Bristol Myers Young & Rubicam CBS 188 Mon. -Fri., 8. A. Godfrey 11:15 -30 1,619 pany would like to revert to an alternate- Scott J. Walter Thompson CBS 188 Mon. -Fri., 11 9. A. Godfrey Staley -11:15 1,619 Ruthrauf & Ryan CBS 188 Mon: Fri., 10:15 -30 1,619 week sponsorship after Jan. 1. Reason for 10. A. Godfrey General Foods Young & Rubicon.; CBS 188 Mon. -Fri., 10:30 -45 1,619 the Day, Sunday projected change, it was understood, is (Average for All Programs) (524) 1. Woolworth Hour F. W. Woolworth Lynn Baker budgetary in that Bulova wishes to protect CBS 209 Sun., 1 -3 2. Robert Trout News General Motors 1,619 Campbell -Ewald CBS 154 Sun., 12 -12:05 its 20- second 3. Robert Trout News General Motors Campbell 952 spot franchise that is placed -Ewald CBS 154 Sun., 10 -10:05 857 Day, Saturday (Average for All Programs) on stations nationwide. P. Lorillard report- 1. Jack Sterling Participating sponsors and agencies CBS 175 edly wants to continue its 2. Sat., 10:05 -10:30 809 co- sponsorship. Gunsmoke Liggett & Myers Cunningham & Walsh CBS 200 Sat., 3. 12:30 -1 1,428 McCann -Erickson, Allan Jackson -News Chevrolet Campbell -Ewald CBS 186 Sat., 12.12:05 New York, is Bulova's 1,381 agency. Page 40 December 24, 1956 BROADCASTING TELECASTING "It's news, so get it in!"

That command -given by Edwin H. James, man- Most folks in radio-television start the week with aging editor-can be heard almost any Friday a long look at what Ed and his staff of 30 report. when BT goes to press. Getting all the week's Readers get fresh, full information, and adver- news into each issue of BT is a tough job, but tisers get their money's worth. it's always done. That's why BT staffers miss a lot of dinners at home, why BT printers have Executive and Publication Headquarters BT Building, 1735 DeSales St., N.W., nervous breakdowns, and why its readers learn Washington 6, D. C. more about radio and television from BT than from other publications.

Ed James started holding up presses for BT in B¡ZqDC 1945 as New York editor. In addition to news stories and articles for BT, he's written on broad- publications as For- r. casting matters for such other ^^.o.. do! N G tune, Reader's Digest and the London Financial .. L ,,, cor ..... n ... . Times. As managing editor, he now rides herd Prai., h, oe, .yb rts ,,_ on the BT staff (largest in the field), oversees 4 production of a magazine containing 85,000 words a week, and in his spare time manages to inter- Only vertical view radio -tv bigwigs just to keep in personal news magazine in the field touch with what's going on. with ABC Membership. ADVERTISERS & AGENCIES

fon your station. "Should you require additional informa- tion, kindly call us collect at CH. 4-4662 [in New York] and we will explain in detail this wonderful plan for wonderful people."

NBC Radio Signs 5 Advertisers For Over $1 Million in Billing NEW BUSINESS amounting to more than $1 million in net billing was signed by NBC Radio during the early part of last week, William K. McDaniel, vice president in charge of network sales, announced Thurs- day. The advertisers making purchases include Pharma -Craft Corp. (Coldene) Batavia, Ill., through J. Walter Thompson, for nightly participations in News of the World (Mon- day- Friday, 7:30 -7:45 p.m. EST); Lambert Pharmacal (Listerine), New York, through Lambert & Feasley, New York, for 10 participations in NBC Bandstand and five in Woman in My House every week for 13 weeks; Ex -Lax, Brooklyn, through War- wick & Legler, New York, for 52 weeks of ANYTHING FOR THE CAUSE: Jolie (Marna) Gabor with daughters (I to r) Magda, announcements in a series of programs in- Zsa Zsa and Eva. They offer their appeal, and perfume, for Hungarian relief. cluding Woman in My House, Five Star Matinee, Pepper Young's Family and Moni- GABOR -HUNGARIAN P. I. PROPOSAL OFFERED tor; Olin -Mathieson Chemical Corp., Balti- more, through VanSant, Dugdale & Co., A PER INQUIRY deal trading on the cur- ceptance would be widespread. Baltimore, for a package of 10 weather seg- rent plight of the Hungarian people was The address of "First Aid for Hungary," ments in Monitor, and RCA, New York, to send being pitched to radio stations last week, which stations were told they must for a 26 -week campaign in the network's 54 $2.95 collected in the with the singularly noted Gabor family as cents of every Most Beautiful Voice in the World special the instrument of commercialization. perfume sale, was not given in Mr. Jacobs' programs. Stations were invited to carry a 78- second letter. It is 6 E 65th St., New York. Former recording featuring (1) Jolie Gabor, mother President Herbert Hoover is honorary chair- of Zsa -Zsa, Eva, and Magda, in an appeal man of the organization, which has been SSC &B Reports Staff Additions for aid for Hungarian refugees, and (2) an notified by federal authorities that contri- ARTHUR WEITHAS, former freelance art announcer appealing for the sale of "Gabor butions to its fund are tax -exempt. director and agency consultant, has joined family perfume" at the reduced price of A spokesman for the fund said it was Sullivan, Stauffer, Colwell & Bayles as art $2.95. The station would keep 75 cents out not "sponsoring" the Gabor radio venture, director on the Richard Hudnut account, of each $2.95 sale, send 54 cents to "First but that "if they want to give us the pro- which the agency will take over from Ken- Aid for Hungary," and remit $1.66 to J &H ceeds, we'll be happy to accept." Both the yon & Eckhardt next week. Other SSC&B Publicity Assoc., New York, which is han- fund spokesman and Mr. Jacobs said they art personnel added last week: Charles Sci- dling the offer. had discussed it in advance. mecca, formerly with Morse International; Here is the text Mr. Jacobs' letter: "Visualize the tremendous sales volume of Ray Silka, of Doherty, Clifford, Steers & "Listen to the enclosed recording of Jolie that will be attained by your station through Shenfield, and Howard Connelly, most re- Gabor, mother of the famous Gabor sisters, this appeal and the philanthropic gesture of cently with the former Biow Co. All three as she speaks and seeks aid for Hungarian the Gabor family," Lester Jacobs of J &H join as assistant art directors. refugees . . . said in a letter to broadcasters. "Visualize the tremendous sales volume He told BT, however, that the venture that will be attained by your station through New Records Set by Magazines in no way seeks to "capitalize" on Hun- this appeal and the philanthropic gesture AN ALL -TIME high in revenues and ad- garian relief. "How are we capitalizing on of the Gabor family. vertising pages for magazines was reached them when we're giving them money ?" he "You are permitted to offer to the listen- during the first nine months of 1956, it was wanted know. to ing audience in your area the fabulous reported last week by the Magazine Adver- The Gabors, he asserted, are giving up 'Gabor family perfume' advertised by Vogue tising Bureau. The increases were 11.7% their own receipts from the perfume in and sold all over the U. S. for $5 for only and 5.6 %, respectively, over the same pe- order that it may be offered in this radio $2.95 on a C.O.D. or prepaid basis, provided riod last year, the previous record. Total appeal at the reduced price of $2.95 in- however, that... . revenue for the period this year was $518.6 stead of the nationally advertised price of "In addition to 75 cents your station million, or $54.2 million above the 1955 $5. He said the perfume is made by another retains from each sale for your efforts, 54 nine months. Total advertising pages for company but that, as he understood it, the cents more must be deducted by you and the Jan. -Sept. period was 63,442, a gain of Gabors ordinarily receive royalties on its sent to `First Aid for Hungary' as a con- 3,377 pages. sale. The $1.66 that goes to J &H, he pointed tribution by your station. "The balance of $1.66 you will remit to out, covers manufacturer's perfume costs, Esty Names Eight Directors taxes and recording expenses. us to cover excise taxes, the cost of the perfume, and miscellaneous recording ex- EIGHT new directors were Mr. Jacobs said letters started going out announced last penses in making this offer possible to you. week at William Esty Co., New York. They to stations about 10 days ago and that "Now is the time for you to gain ad- are George I. Chatfield, executive vice presi- eventually he hoped to send them to all ra- ditional dollars for your unused time and dent; William Strosahl, vice president and dio outlets. It was still too early, he said still be in a position while making a hand- creative director; Dr. Wallace H. Wulfeck, last week, to determine how the offer was some contribution to so worthy a cause, to vice president and assistant to president; being received. He expressed hope that ac- gain additional prestige and many friends John H. Peace, vice president and director Page 42 December 24, 1956 BROADCASTING TELECASTING of media planning; Samuel H. Northcross, vice president and account executive; Wil- liam L. Young, vice president and director of merchandising; Will P. Booth, vice pres- ident and account supervisor, and George MacGovern, vice president and director of research.

A&A SHORTS Prudential Insurance Co. of America or- dered repeat of its Dec. 2 Christmas in Stereo simulcast on KRCA (TV) and KFI Los Angeles to be aired in the same stereo- phonic manner on Christmas Eve. Program features Burbank Symphony Orchestra from NBC -TV's studios in Burbank. Agency for Prudential is Calkins & Holden. Lincoln J. Carter Adv. Agency, South Bend, Ind., announces organization will become partnership consisting of Lincoln J. Carter, John J. Futter and Keith A. Klopfenstein. Agency will keep Carter name. Edwards Agency, L. A., has moved to its own building at 915 N. LaCienega Blvd. AGENCY APPOINTMENTS Sam McDaniel & Sons Inc. (Bunker Hill canned meats) appoints Cargill & Wilson ..has revitalized Inc., Richmond, Va. nighttime radio Benjamin Swig (owner of hotel chain) ap- points M. B. Scott Inc., Los Angeles. Autocar (division of White Motor Co., Cleveland). Exton, Pa., reappoints Gray & °* Rogers, Philadelphia. with TEOPIENESS Hardy Furniture Co., Maywood, Calif., ap- nighttime radio points Goodman Adv., L. A. it's SPOT NEW BUSINESS " PEOPLENESS" is another word Listeners hear both sides of con- Dance Guild of America (home instruction for intimacy mutuality. By versations in KLZer's talks with dance courses), N. Y., through Friend -Reiss -or Adv., same city, placing radio spot campaign any word it's a close relation- people 'round the corner ... in starting Jan. 8 on WCAU Philadelphia and ship of folks who sell with folks New York ... in London ... or WOR, WCBS and WABC, all N. Y. who buy (and lots of themt). in Cairo -news in the making, human interest, drama. "Denver "DENVER AT NIGHT" button- NETWORK NEW BUSINESS at Night" lives among people . . . holes buyers because buyers takes listeners to cave -ins, shut - Oldsmobile Div., General Motors Corp., will spend their evenings with KLZ sponsor on ABC Radio and ABC -TV the ins, disasters, weddings, cops on sales personalities Merwin Sugar Bowl football game between U. of ... the beat, the quietly efficient hos- Tennessee and Baylor U. direct from New Smith, Dick McMahon, Warren pital night nurse. It's vital . . . Orleans on New Year's Day. Kick -off time Chandler, Stan Brown, Starr Yel- human... personal! Interspersed is set at 1:55 p.m. EST, with a pre -game land. People buy from People. warmup scheduled from 1:45 -1:55 p.m. EST. throughout is local, regional D. P. Brother & Co., Detroit, is agency. "DENVER AT NIGHT" is excit- and world NEWS- MUSIC- Buick Motor Div. of General Motors has ing "tune- and -stay- tuned" fare. VARIETY confirmed its purchase of CBS -TV's New Year's Day coverage of annual Orange Bowl game between U. of Colorado and Clemson the Gr -r- rowing College direct from Miami. Agency: Kudner 13U Y"Denver at Night" SELL Denver Market! Adv., N. Y. Ralston Purina Co., Chows Div., St. Louis, plans to sponsor Washington Farm Report, Call your KATZ man daily NBC program featuring Washington or KLZ Radio Sales Todayt news correspondent Richard Harkness. RADIO 560 k.c Latest PULSE proves KLZ Agency: Gardner Adv. Co., same city. CBS in the Rocky Mountain Area has the highest Products (toiletries), N. Y., signed Represented by the KATZ Agency Carter all evening ratings in town - as first sponsor of NBC -TV's Nat (King) 6 p.m. to midnight. Cole Show (Mon., 7:30 -7:45 p.m. EST), contracting for six programs on alternate week basis, starting Jan. 7. Agency: Sulli- van, Stauffer, Colwell & Bayles, same city. BROADCASTING TELECASTING December 24, 1956 Page 43 ADVERTISERS & AGENCIES

A &A PEOPLE Louis E. Dean, account executive, and Paul E. Newman, vice president -executive director of Kudner Agency, were elected vice president and director, respectively. Jefferson E. Aldrich, Chicago sales director of National Provisioner, and Warren S. Johnson, writer -executive with Ruthrauff & Ryan, named vice president and director of creative copy, respectively, for Warner & Todd Adv., St. Louis. Daniel E. Shea named senior vice president of marketing for Lennen & Newell, N. Y., in addition to his duties as management ac- count supervisor on Stokely-Van Camp account. Fenn C. Horton Jr., advertising-sales promo- tion manager, General Electric Lamp Div., to Charles Bowes Adv., Los Angeles, as ac- count executive. DR. SYDNEY ROSLOW, director of The Pulse Inc., addressed a recent luncheon which was followed by party given by Park A. Woods, formerly account executive meeting of the Peoria (Ill.) Advertising Club, Peoria radio stations for the city's advertising agencies. Among those present were for Edward S. Kellogg Co., L. A., to Mar- (1 r): Becht, partner of Arbingast, Becht & Assoc. Inc.; Lewis Ross, keting Engineers, Santa Ana, Calif., in simi- to seated, Ken lar capacity. president of Ross Adv. Agency; Dr. Roslow; Marjorie Olson, Thompson Adv. Agency media director; Marvin Hult, president of Marvin Hult & Assoc.; standing, John Jace Leach, assistant advertising manager of Livingston, WPEO general manager; Robert O. Runnerstrom, WMBD vice president; Republic Steel's Berger Div., Canton, Ohio, Thomas I. Greer, WEEK manager, and Jim Butler, WIRL assistant manager. to Griswold -Eshleman Co., Cleveland, as associate account executive. George W. Oliver, formerly with Leo Bur- nett Co., Chicago, to account executive staff Seymour Francis, San Diego public relations John Andersen, formerly assistant sales man- of Needham, Louis & Brorby, same city. counsellor and publicist, to Lisle Shoemaker ager for wholesale sales division of Chicago Adv. Agency, same city, as head of public Printed String Co., and Tom Powers, re- William D. Crelly appointed advertising di- relations division. cently discharged from service, to research rector of Owens- Corning Fiberglas Corp. department Louis James A. Mount, advertising -radio sales ex- of Needham, & Brorby (Fiberglas products), Toledo, Ohio. Inc., Chicago. ecutive, to Pacific National Adv. Agency, John J. Kane, account executive, Hutchins Portland, as director of sales promotion. Mrs. Mary Jordan Stephansson, Dinnerman Adv. Co., Philadelphia, to Philco Corp.'s & Co., Cincinnati, to Perry-Brown Inc., George B. Bogart, account supervisor at Cal- same city. radio division as advertising -sales promotion kins & Holden Inc., appointed Chicago office manager. manager. Frank C. Huseman Jr., graphic designer, to Henry J. Kaufman & Assoc., Washington, Joe Lincoln, radio -tv timebuyer, Young & Y. Edmond Gray transferred from N. to as art director. Rubicam, N. Y., to Agey, Hoite Adv. Inc., Chicago office of Kenyon & Eckhardt Inc. Miami, as media director. as associate tv producer. Calvin F. Greenbaum, copywriter, Pharma- ceutical Adv. Assoc., N. Y., to Charles W. Ted H. Koelikamp, account executive, Bid- Payne Williams, producer- writer of com- Hoyt Co., same city, as copywriter. dle Adv. Co., Chicago, to W. E. Long Co: mercial tv films, Radio Free Europe, to Bar- Independent Bakers Cooperative, as copy low Adv. Agency, Syracuse, N. Y., radio -tv Carl Miller, copywriter at United Airlines, director. staff. to Waldie & Briggs Inc., Chicago, in similar capacity. Richard S. Hochman, formerly account ex- Kevin Murphy, copywriter, Knox Reeves ecutive at Mayer & O'Brien Inc., L. A., ap- Adv., Minneapolis, to Herbert Willis & Brendan Baldwin, media supervisor with pointed director of Chicago public relations Assoc., same city, creative department. Kenyon & Eckhardt, N. Y., named media director for agency's Detroit office, succeed- at Ruthrauff & Ryan. AI Richman to creative staff of Olian & ing Lucian R. Bloom, resigned. Gerald McLaughlin, Leo Burnett, Bronner Inc., Chicago. Chicago, Mary Ellen Wheeling, media director, Mottl to Ogilvy, Benson & Mather, Y., as Edward J. Palmer, formerly with R. H. N. art & Siteman, L. A., to M. B. Scott Inc., same director. Macy & Co. (department store) N. Y., to contact department, Young & Rubicam, city, in similar capacity. Gerard C. Mooney, traffic-production de- N. Y. Barbara San Holbrook, Doherty, Clifford, partments, Kudner Agency Inc., N. Y., to James O. Hanley, formerly account execu- Steers and Shenfield, N. Y., to copy staff of C. J. LaRoche & Co., same city, as manager Doyle Dane Bernbach, same city. of traffic department. tive, Alfred Colle Co., Minneapolis, to Bruce B. Brewer & Co., Kansas City- Minneapolis, George L. Young, Lang -Fisher -Stashower, Eleanor Jane Schiavone, space buyer in me- copy department. Cleveland, to Griswold -Eshleman Co., same dia department of Lavenson Bureau of Adv. city, as assistant to media director. Inc., Phila., named assistant media director. Joanne L. Ditmer, assistant buyer in misses' sportswear, Denver Dry Goods, Denver, George Culp, 83, receptionist at N. W. Ayer Earl C. Moss, advertising manager of Inter - Colo., to Mark Schreiber Adv., same city, & Son, Phila., will retire on Dec. 31 after American Orange Crush Co., Evanston, Ill., copy- market research staff. 64 years in advertising, 59 of which he has to Gourfain -Cobb & Assoc., Chicago, as John Gruenberg H, formerly on editorial spent with Ayer. copy chief. staff of both Hardware Age and Electronic John Yeargain, account executive, Roberts Adele Thomas, formerly with Biow Co., Industries magazines, to Arndt, Preston, & Reimers, N. Y., has formed his own ad- N. Y., to Reach, Yates & Mattoon, N. Y., Chapin, Lamb & Keen Inc., Phila., publicity vertising agency, John Yeargain Inc., located as copywriter. staff. at 141 East 44th St., N. Y. Page 44 December 24, 1956 BROADCASTING TELECASTING moves to the COLISEUM!

SO BIG it takes all 4 floors of New York City's Coliseum to hold this year's great annual IRE Radio Engineering Show. For 4 phenomenal days the largest show ever assembled will open its doors to more than 41,000* engineers just 4 minutes from Times Square. IS IT TOO BIG -not for a 12 billion dollar and still growing industry! More than 200 papers presented by 22 professional groups at the Convention's 55 technical sessions will summarize all that's new in radio- electronics research and development...the 834 exhibitors will also represent over 80% of the productive capacity of the industry. Not by a long shot is this show too big for what will soon be our nation's largest industry. Plan now to be at this vitally important radio -electronics show! *41,017 engineers and businessmen from coast to coast and in every field of radio -electronics attended the 1956 Radio Show... the forecast for 1957 is even higher!

OVER 800 NEW IDEAS IN RADIO - ELECTRONICS ENGINEERING PRESENTED BY MORE THAN 800 EXHIBITORS!

The Institute of Radio Rte; E ® Engineers

1 East 79th Street, New York 21. N.Y.

BROADCASTING TELECASTING December 24, 1956 Page 45 FILM Post' 48 Films for TV Seen in SAG -Fox Pact CUT -OUTS CUT CARTOON COSTS ANIMOTION Assoc. Inc., New York, characters in conjunction with actual POSSIBLY clearing the way for a break in has reported that through use of its new packages and products. He said this tech- the stalemate between major Hollywood cut -out techniques in conjunction with nique contributed to the lowering of cost - studios and creative talent over the extra a new animation equipment the studio and time by reducing again the number pay formula for release of post-1948 feature has achieved a reduction in cost and pro- of drawings required. He added that of films to television, the board of directors duction time on animated commercials "real textures," such as hair, cloth and Actors Guild last week voted to the Screen ranging from 25 to 50% over those pro- fur are utilized with multiplane set -ups approve a settlement with Matty Fox and duced in the conventional fashion. to produce `hovel, three- dimensional C&C Television Corp. for tv exhibition of Graham Place, president of the anima- animated cartoon effects with minimum 82 RKO features and about 50 short sub- tion studio, said the use of cut -outs and effort." jects. reported that recent films the equipment of Animation Equipment Mr. Place At the end of the week, both the screen completed by Animotion Associates in- Corp., New Rochelle, N. Y., makes pos- writers branch of the Writers Guild of clude one -minute tv spot announce- in the number of frames America West and the Screen Directors sible a reduction ments for Buick, Cities Service, Nestle's Guild were meeting on approval or rejec- needed to complete a tv commercial. Both "Quik," Springmaid sheets, Bluebird and tion of Mr. Fox's extra -pay offer to free the the camera with a motorized zoom and a Madison Square shoes of the Shoe Corp. films for tv. A decision was expected Friday. table with hand wheels providing north- of America and a series of films for C&C Television already has distributed pre - south, east -west and diagonal "pans" tend American -Standard air conditioning and 1948 RKO features to tv. to cut down the number of drawings re- heating units. Currently, the studio is at John L. Dales, national executive secre- quired, according to Mr. Place. work on films for Vick's "Vapo Mist" in tary of SAG, said Mr. Fox will pay the Mr. Place said that virtually full ani- three languages- English, Spanish and guild a total of $715,000 for tv release of mation is achieved with cut -out, cartoon Portuguese. the films, $615,000 of which will be paid in 36 monthly installments and $100,000 receipts the to be paid from his gross tv for are 26 new episodes of Lucy, 31 segments mum transmission of film, including the features when entire RKO package of 740 of CBS-TV December Bride and 39 pro- substitution of 35mm for 16mm equipment of $50,- such tv receipts exceed an average grams each for CBS Those Whiting Girls, wherever possible. 000 per picture. Sheriff of Cochise and Whirlybirds. The Also noted were the need for full team- The first payment of approximately $17,- latter two are syndicated. work between agency production personnel 083 will be paid to SAG immediately upon Desilu also has an agreement with Na- and the film producer; avoiding rigid pat- signing of the agreement, Mr. Dales said, tional Telefilm Assoc. to produce six to ten terns of procedure, allowing the producers and the next payment is due next July and new series yet unnamed. NTA distributes to be involved in the earliest production monthly thereafter. Mr. Dales said SAG has Cochise, which Mr. Arnaz' said has made planning and permitting them to retain con- yet to determine how the money is to be a "substantial profit" on its first run in 152 trol of the vital components of production; distributed to the individual actors involved markets. Cochise was Desilu's first syndica- the proper appreciation of the advantages in the films. He said C & C Super Corp. tion venture. Whirlybirds goes into produc- of technical simplicity in planning, since is guaranteeing all payments to be made to tion soon for distribution by CBS-TV Film complicated effects such as opticals, reduc- SAG by C & C Television. Sales. tion from 35mm to 16mm and mass print- Flow of the new money to talent is ex- Besides the series owned by Desilu, the ing cause print degradation in both pic- pected to spur demands for settlement of tv studio films the Danny Thomas Show, ture and sound that sometimes results in a the all- industry formula discussions held Wyatt Earp, Adventures of Jim Bowie, Du- "sixth to eighth generation" print being tele- some weeks ago among producers and guild Pont Theatre, The Lineup, Date With the vised. Another factor cited: need for more officials. There also is the prospect that other Angels, and filmed Red Skelton shows or time for planning, production, laboratory individual film owners will make separate others to make up the $21.4 million total. work, inspection of prints and for seminars deals. In six years, the Desilu staff has increased from which "comes mutual understanding." Mr. Fox is reportedly offering lump sums from 12 to 800, Mr. Arnaz said. Panelists from FPA companies included of $235,000 each to the directors guild and Robert Klaeger, Transfilm; Lee Blair, Tv the writers guild for the tv rights to the Film Makers Discuss Film Graphics; Nat Zucker, Dynamic Films; post-1948 films. Peter Keane, Screen Gems; Don McCor- Meanwhile, SAG has announced in- Upgrading Commercials mick, UPA Pictures; Robert Lawrence, creased income of residuals from re -runs of IN LINE with a Lever Bros. project to en- Robert Lawrence Productions; Leslie Roush, syndicated tv film shows with a total of list industry cooperation to upgrade the Leslie Roush Productions, and Peter Moon- $1.4 million received during the past year. quality of television film, the Film Producers ey, Audio Productions. Since December 1953, SAG said, it has col- Assn. of New York last week held a spe- lected $2.15 million in tv residuals. cial, closed preview of an industry -wide 'Whirlybird' Sales Reported forum to be held in January for representa- For 16 Additional Markets 'Lucy' to Lucre: Arnaz Tells tives of Lever and its advertising agencies. representing 25 top Of Desilu's Six -Year Climb Eight panelists, com- SALES of the Whirlybirds tv film series in panies belonging to FPA, presented detailed 16 additional markets were announced last HOW an independent tv film company can material on procurement practices, produc- week by Thomas Moore, general manager of grow in six years to almost the size of some tion planning, print control, opticals and CBS-TV Film Sales. Total number of mar- of Hollywood's major movie studios was effects, sound control, animation, lighting kets in which the half-hour outdoor ad- related last week by Desi Arnaz, president and color. At the conclusion of the meet- venture series has been sold is now 83. of Desilu Productions, with a yearend re- ing, the agency representatives asked for New sales include eight additional markets port that his firm will top $15.6 million in publication of individual papers prepared by for the Continental Oil Co., Houston, bring- new production during 1957. the FPA panelists and for an opportunity ing its total to 47 markets in the West and Counting other independent production to present the material to their account ex- Southwest, and all markets in Oregon for at his lot, the figure will top $21.4 million, ecutives. Nickl- Silver Battery Co. Station sales were he said. The firm started with CBS-TV I The principal points made by the panel- made to WPIX (TV) New York, the West- Love Lucy in which he and wife Lucille ists included a call for agency and sponsor inghouse Broadcasting Co. for WBZ-TV Ball are featured. assistance in obtaining the aid of network Boston and KDKA -TV Pittsburgh, and to On production schedule for next year and independent stations in assuring opti- WTVN -TV Columbus, Ohio. Page 46 December 24, 1956 BROADCASTING TELECASTING Gross -Krasne Appoints NOW! Hooper and Pulse Agree! Thayer Executive V. P. GUY THAYER, executive with Roland Reed Productions, Hollywood, has joined Gross -Krasne Inc. that city as executive vice president, Jack Gross and Phil Krasne an- nounced last week. As his first assign- ment for Gross - Krasne, Mr. Thayer will fly to London to finalize arrangements, made earlier by Mr. Krasne, for distribution of the firm's features in Europe. Also announced MR. THAYER by Gross -Krasne Radio Station in Houston is was the acquisition 11111ssMINV of the old Melvan Theatre, adjacent to Gross -Krasne's California Studios Inc. The theatre will be rebuilt into a sound stage, bringing the number at California Studios to 10. Mr. Thayer also will take over some of the administrative duties formerly handled by Mr. Krasne, who will devote more time to distribution development. With Roland Reed for 11 years, Mr. Thayer helped set up that company's tv activities. He has served as executive pro- LJ ducer for Waterfront, My Little Margie BY AN EVEN WIDER MARGIN and the Stu Erwin series during the past five years. Mr. Reed announced that Arthur Hooper Oct. and Nov. 1956 Pearson has been named to replace Mr. Thayer. Monday thru Friday Monday thru Friday 7 A.M. -12 Noon 12 Noon -6 P.M. Ziv Arranges Tv 'Marriages' For 1,180 Program Sponsors K-NUZ 25.8 K -NUZ 30.2 ZIV Television Programs arranged 865 co- A A sponsorship "marriages" between 1,180 non- Net. Sta. - 10.4 Net. Sta. - 11.4 competing advertisers during 1956, repre- B B Net. Sta. - 9.2 Net. Sta. - 6.3 senting a total of more than $22 million in Net. Sta. ,,c 15.3 Net. Sta. 12.1 gross billings, according to M. J. Rifkin, D - D - Ziv vice president in charge of sales. Net. Sta. - 14.1 Net. Sta. - 9.0 "By closely coordinating our national Ind. Sta. A 6.7 Ind. Sta. A 8.2 sales force and syndicated sales force, we B" - - have increased our total number of co- Ind. Sta. C - 5.1 Ind. Sta. - 6.3 sponsorship deals in the past three years Ind. Sta. - 6.3 Ind. Sta. - 10.7 from a total of 535 to today's 865," Mr. Rifkin reported. He said that the 865 Ziv - Now ... K -NUZ is the Leader by a GREATER arranged "marriages" have brought "many new advertisers and much new business to MARGIN -Yet the rates are Low, Low, Low! tv, thus helping to build the telefilm industry Join the Rush for Choice Avails. generally." In Houston the swing is to RADIO and Radio in Houston is ... 'Exclusive' Series Ready Feb. 1 ... ABC -TV Film Syndication reported last week that the first three films in the new Exclusive series, based on stories by mem- bers of the Overseas Press Club, will be available for screening by national ad- vertisers and their agencies about Feb. 1. Guild Sells Over $1 Million in Nov. GUILD Films Co., N. Y., reported gross uz HOUSTON'S 24 HOUR MUSIC AND NEWS sales in excess of $1.1 million during the month of November, highlighted by a trans- National Reps.: FORJOE & CO.- Southern Reps.: action to Triangle Publications for six Guild New York Chicago Los Angeles CLARKE BROWN CO.- Films series for showing on Triangle's five tv San Francisco Philadelphia Seattle Dallas New Orleans Atlanta stations. Other sales recorded by Guild IN HOUSTON, CALL DAVE MORRIS, JAckson 3 -2581 were for its cartoons and feature films. BROADCASTING TELECASTING December 24, 19.,6 Page 47 FILM PERSONNEL RELATIONS FILM SALES BAY AREA INDIES JOIN TO BARGAIN Associated Artists Productions, N. Y., has 4 sold its "movieland" package of feature films FOUR independent radio stations in San the second year of a two -year contract. (not including the Warner Bros. Library) to Francisco are setting a labor relations prec- This would bring the base wage up to $155 total of 264 stations, with latest sales to edent by bargaining with AFTRA as a the first year, compared to the $165 under KTVX -TV Tulsa, KRBC-TV Abilene, KID - joint station group. Negotiations for a new the so- called network station contract. TV Idaho Falls, KHSL -TV Chico, Calif., contract stalled last week, with AFTRA In addition, BAIBA said, the union has and KIEM -TV Eureka, Calif. Company promptly calling a strike at KSFO San asked other cumulative sick -leave bene- also reported that under its program Profit Francisco and intimating it may strike the fits and a severance system by which the Plan covering Warner Bros. feature films, other three. employe with the least tenure would be cartoons and Popeye cartoons, AAP has sold The stalemate came as management re- dropped if a cut were made in the staff. both cartoon libraries to KFDX -TV Wichita fused to accept what one spokesman re- This disregards individual ability and popu- Falls and Popeye to KTVX -TV Tulsa. Un- ferred to as "an awful package" containing larity, BAIBA contended. der plan, stations pay stipulated amount, a fee system, health- welfare benefits and BAIBA feels the fee system, or pay within supplemented by added income over number other clauses that could bring pay for staff pay, is impractical at independent stations of years as product is telecast and sponsored. announcers up to around $275 a week ($165 where most commercials are read by the an- Trans -Lux Tv Corp., N. Y., last week re- weekly base pay). nouncer on duty. It strongly opposes ported sale of its Christmas package of En- AFTRA contended it merely was trying AFTRA insistence that a staff announcer be cyclopaedia Britannica films in more than 35 to establish parity with the new network -tv on duty at all times, permitting freelance markets. Package consists of four films- contract that went into effect at seven Bay but not parttime announcers to be used. A Night Before Christmas, Christmas Rhap- Area stations last Nov. 1. minimum call of eight hours also is opposed sody, Christmas Through the Ages and Santa The four independent stations -KSFO by management as well as specific pro- and the Fairy Snow Queen. and KYA San Francisco, KROW and KLX visions of 15- minute rest periods and turn- Oakland -are bargaining as Bay Area In- around demands. Other AFTRA demands dependent Broadcasters Assn., formed last opposed by BAIBA include free FILM RANDOM SHOTS parking August. Lawrence P. Corbett, Oakland at- service and a proposal that any changes in Screen Gems, N. Y., announced last week torney, is negotiating for the stations. laws covering union shop and similar work- that for first time in its history American This union of negotiating parties having ing conditions be added automatically to Medical Assn. has extended its Seal of Ap- common interests is believed by some broad- the contract. proval to tv film series, Doctor Mike, which casters to improve the efficiency of negotia- Mr. Poyer strongly criticized the BAIBA will be launched in production by Brayn Foy tions and to prevent individual stations from estimate that the fee system would amount for Screen Gems, starting tomorrow (Tues- being picked off one at a time by aggressive to possibly $100 a week extra pay. He said day). and professional union bargainers. the fee demand had been cut to one -fourth On the other hand, Bruce Poyer, execu- the network station fee in the Television Programs of America, N. Y., has seven station AFTRA contract negotiated moved its Chicago headquarters to Palmolive tive secretary of the San Francisco earlier. He contended BAIBA is deliberately Bldg., 919 N. Michigan Ave. Telephone: chapter, told BT he found objections to misrepresenting the Whitehall 4 -4767. the station bloc. He mentioned particularly fee system, which he said has been adopted the fact that some problems in the negotia- in New York, Chicago and Los Angeles for Sapphire Films Ltd., London, producers of tions are peculiar to each station. He felt radio, tv and transcriptions. Robin Hood, Sir Lancelot and The Buc- these haven't received adequate considera- BAIBA argues it must have greater flexi- caneers, which are distributed by Official tion and must be taken care of separately bility than would be possible under AFTRA Films, N. Y., for network showings, has at a later date. demands, pointing out the different condi- opened New York offices at 420 Madison tions prevailing at network stations. Ave. under supervision of Peggy Phillips. AFTRA Letter on Strike The groups have been negotiating three Telephone: Plaza 5 -1145. AFTRA has sent advertisers using the months. When a stalemate loomed this four stations two separate letters discussing week, the labor council stepped in to at- FILM PEOPLE the strike. The latest, over Mr. Poyer's tempt mediation, meeting with management six hours starting Monday at 10 p.m. Murray Benson, former merchandising di- signature, notes that the union wants in- dependent-network parity and that the rector, Martin Stone Assoc., N. Y., ap- CBS Radio Writers' Contract of CBS Alameda and San Francisco Labor Coun- pointed sales manager Television Benefits Tv Brethren, Also Enterprises. cils have sanctioned the KSFO strike. Mr. Poyer wrote, "We respectfully re- THE Writers Guild of America West an- Burton Neuburger, formerly vice president quest that you discontinue your advertising nounced last week it has concluded a new in charge of midwestern sales for Roland on any or all of these four stations as soon agreement with CBS covering radio staff Reed Productions Inc., to Shamus Culhane as strike action is undertaken.... We will writers which also includes a segment grant- Productions, Chicago, as midwestem sales follow with interest your action in this ing live television staff continuity writers manager. matter." the same new provisions and higher com- Management contended this amounted to mercial fees in tv. Frank C. Ellis, business manager for mer- a secondary sponsor boycott. Radio staff writers at CBS-owned chandising- theatrical divisions of Calif. Natl. KNX The KSFO strike started at 6 a.m. Los Angeles won pay increases, the guild Productions Inc. (NBC subsidiary), Holly- Wednesday, with administrative personnel said, retroactive to last Aug. 1. agree- wood, named manager of business affairs The operating the station. NABET engineers ment runs through May 31, 1958. and Robert Chiader, staff assistant with The new refused to cross the picket line. base salary CNP, appointed director of program plan- rates run up to $171 per week Basic wage scale for announcers at the for continuity and news writers ning and development. on network four independents is $150 a week under a broadcasts, and in addition to commercial Sidney Salkow and Felix Feist appointed one -year pact negotiated a year ago and fees, include such extra emoluments as "ex- directors for Television Programs of Amer- terminated last Nov. 1. The union now perience fees," "acting editor fees" and fees ica Inc.'s new series, New Adventures of asks a $15 increase to $165 plus a fee for writers performing. Charley Chan. system and a 5% additional station contri- The contract closing date was pushed up bution to the AFTRA health- welfare fund, several months, enabling the guild to bar- Eugene Gordon, film editor, KABC -TV Los according to Mr. Poyer. gain concurrently with radio staffs in New Angeles, named assistant to ABC-TV co- BAIBA contends it has offered a $5 York, whose contracts will terminate at ordinator at Walt Disney Studios, Holly- weekly increase for one year plus another about the same time. The new termination wood, succeeding Don Van Atta, resigned. $5 or alternative cost -of -living clause for date also coincides generally with free lance Page 48 December 24, 1956 BROADCASTING TELECASTING television and radio contracts now in force, Writers Vote Change talks leaving the lawyers the task of finaliz- ing agreements in detail after the confer- and makes possible a solid negotiating front In Contract Procedure in the future, the guild said. ences have ended. Instead, each provision As for the supplement affecting live tele- A PRECEDENTAL move in its labor nego- approved will now have to be set down ex- vision staff continuity writers, the guild tiations was taken by the television-radio actly and legally, point by point as decided explained that historically the rights of staff writers branch of the Writers Guild of on, before moving on to the next one. By writers in the industry have been controlled America, West, at its December meeting the time the last one has been discussed by their employers no matter what type of in Hollywood. By unanimous vote, it was and settled, the contract will have been show was assigned to them. Now, the guild decided that in the future no labor agree- achieved and can be submitted without fur- said, they will regain the rights to their own ment will be submitted to the general mem- ther delay, WGAW claimed. material when working on a dramatic, bership for its approval until it is reduced to NLRB Rules Against IBEW comedy or comedy variety show, on the written contract form. It also was decided same basis as if they were free lance writers. that unless such signed contracts are forth- In WGEE Indianapolis Case Their compensation, too, will be adjusted to coming from the producers within 60 days IBEW was found guilty of an unfair labor free lance rates on such shows, yet they will after negotiations have been concluded, practice against WGEE Indianapolis in a not lose their staff benefits on such occasions strike action would be recommended. decision last week by a National Labor Re- although not working as staff writers. Behind the move lies the irritant factor lations Board examiner. The union was The base rates of pay for the live tv that 10 months have passed since the mem- ordered to refrain from picketing or inter- continuity writers are $150 a week for the bership voted approval of its current film fering with construction of the new WGEE, local and promotional staff writer, $155 tv agreement with the major producers and Rollins Broadcasting Co. outlet which went a week for the regional writer, and $171 yet there still is no written contract. It also on the air Dec. 5 with program tests. for the network writer, plus fees for all was recalled, for the benefit of the writers, The examiner's decision has the effect of commercial programs written by them, at that their first contract with the majors which a board ruling unless appealed by the union. the rate of two-thirds the live tv freelance became effective in November 1953 was IBEW representatives, the decision held, minimums for network programs and one- not actually a signed document until two tried to keep union construction workers third the live tv free lance minimums for years later. It was then necessary for the from going on the job last August by use regional shows. The tv continuity writer guild to pick up retroactive payments from of pickets. The electrical union pickets, it receives the same $5 weekly commercial the producers all the way back for the two was held, carried signs that said WGEE experience fee at the local level as the radio year period the agreement had not been a would not agree to pay technical employes writer and the same $5 weekly fee for signed document -a procedure termed pro- the prevailing wages of the area. The sign duties in addition to writing if he is a writer - longed and administratively expensive, was changed later, it was found. director or has any other such multiple WGAW said. Other Rollins stations are WJNR Newark; function. All these fees are in addition to This new approach of the guild to its WAMS Wilmington, Del.; WJWL George- weekly base pay, the guild said. collective bargaining problems means, as town, Del.; WRAP Norfolk, Va.; WBEE a practical matter, that negotiations will no Harvey, Ill., and WPTZ -TV Plattsburgh, NBC, Writers Guild East Settle longer be a process of general protracted N. Y. $1 Million Suit Out of Court NBC and the Writers Guild of America SOUTHWEST VIRGINIA'S RADIO STATION East last week reached an out-of -court set- tlement on a guild lawsuit against the net- work in excess of $1 million [Bel, Sept. 24]. The agreement stipulates that litigation be discontinued "without costs or disburse- ments" to either party. The guild also agreed to withdraw a for- mal unfair labor practice charge against NBC, filed with the National Labor Rela- tions Board. Both the suit and the com- plaint were based on a guild contention that NBC, during the Democratic National Con- T vention in Chicago, had paid to enroll a number of newswriters "without their knowl- edge or consent" in the National Assn. of THE ONE THEY LISTEN Broadcast Engineers & Technicians. The Guild noted that the NBC newswriters were TO MOST . . . IS THE affiliated with WGAE and normally operat- ed out of New York but were assigned to ONE TO BUY! work at the convention in Chicago. NABET has jurisdiction over NBC newswriters in In Roanoke and Western Virginia Chicago. In the agreement, NBC said it had made - that's WDBJ a payment to NABET in settlement of a Griffin, Woodward "Colonel" grievance but added that it was not the Your Peters, network's intention or understanding that has the whole wonderful story! such payment would "either directly or in- directly form a basis for membership in NABET of any staff radio and tv news- writers employed by NBC in New York." AM 960 KC NBC also stated that under the terms of the Guild contract, newswriters NBC-Writers FM fi4C travelling with a program normally pro- 94.9 duced in New York, still are covered by the Operated by TIMES -WORLD CORPORATION New York contract, even though NBC may Owned and Representatives have a separate agreement with another PETERS, GRIFFIN, WOODWARD, INC., National union at the point of temporary origination. December 24, 1956 Page 49 BROADCASTING TELECASTING PERSONNEL RELATIONS ANTI -PETRILLO VOTE SWEEPS LOCAL 47 JIMMY NOT SURPRISED JAMES C. PETRILLO, AFM presi- L. A. AFM Unit Elects Daniel dent, called the Hollywood Local 47 Rebel Ballot Doubles Opponents repudiation of his policies "no sur- prise." The AFM head said "it was ANTI -PETRILLO forces within Local 47 the expected reaction to the temporary Hollywood of the American Federation of dominance of psychology which er- Musicians walked off with a major victory roneously teaches that a minority of available last week over supporters of AFM President musicians can better their own work- James C. Petrillo in the local union's bien- Participating ing conditions at the expense of all Spots in nial election of officers. other musicians." a Schedule of Domi- Described as one of the heaviest votes in Mr. Petrillo said he kept hands nate Programs in Ok- off lahoma's Biggest the history of the 16,000- member local, the the Local 47 election and promised to Market! election saw tv musician Eliot Daniel re- "work with those elected officers in ceive 3,806 votes to win the $12,000 -a -year all matters for the common good." job as local president over Petrillo -sup- mystery ported incumbent John to Groen who re- ceived 1,817 votes. Rebel candidates for playhouse other Local 47 officers won with equal ease. Judge Restrains Labor Pickets 6 Nites a week They take office Jan. 28 for two years. In Strike At WKBN -AM -TV The anti-Petrillo faction also elected two A COURT ORDER restraining NABET and at 10:30 p. m. . . . delegates to the national AFM convention a long list of individuals and organizations Every Sunday as well as all six members of the local's trial board. from interfering by violence with the opera- MR. DISTRICT ATTORNEY Mr. to Groen had served as Local 47 tion of WKBN -AM -TV Youngstown, Ohio, was Every Monday president since 1948. He was ousted from granted Thursday by Judge Doyle in CITY DETECTIVE office last year in a rebellion led by Vice Mahoning County Common Pleas Court. The injunction was Every Tuesday President Cecil Read against Petrillo poli- granted after several cies, but Mr. to restored score pickets had attacked and beaten War- RACKET Groen was to office SQUAD by Mr. Petrillo and Mr. Read was expelled ren P. Williamson Jr., WKNB -AM -TV Every Wednesday at the last AFM convention. His expulsion, president -general manager, and Stu Wilson, SAN FRANCISCO BEAT however, has been stayed by a local court. farm director. They were mobbed around 6 a.m. Dec. 15 when they attempted to en- Every Thursday The rebel group meanwhile has filed a total of $13 million ter the stations, which have been struck for HEADLINE in damage suits against AFM, charging diversion of funds from two months by NABET. Mr. Williamson Every Saturday recording and old movie -to -tv contracts suffered a bruised chin and cut lip and Mr. CONFIDENTIAL FILE Musicians Trust Fund. A Los Wilson received a black eye. Angeles superior court has halted the re- Broadcasting was cut off during the day Buy MYSTERY PLAYHOUSE cording fund payments temporarily [BT, of Dec. 15, but resumed at 6 p.m. The main at Class B Rates (Participating) ... Dec. 10]. group of pickets left the premises shortly Mr. Daniel will lose money as president after preventing Mr. Williamson and Mr. of the local. He must drop his professional Wilson from going into the station. music work as music writer for Desilu pro- The court order covers attempts to coerce ttwkonotALLI grams such as I Love Lucy, December Bride advertisers and restricts the number of pick- Q and Those Whiting Girls. ets to two or three at an entrance. It in- it cludes 0000000DO000000OOOO o "Enormously pleased" at the outcome of threats of death or physical harm, 0000 o a ` o the rebel victory, Mr. Daniel said, "It seems which were made during the Dec. 15 vio- tj r1117 o 0 clear that the revolt is no lence, trespassing on the premises and loi- t,tfr 1Laj o small movement, JL. _ O but represents a majority of the musicians tering. O 0 00000000000000000000000000 here. But it's anyone's guess as to how the NABET, which won a recent election to success of the rebellion will affect musicians organize Full length, top Warner Bros. announcers and production people in the rest of the country." at the integrated radio -tv operation, is not Features, 6 nights a week Mr. Daniel said he believes the future of permitting its people to work without a con- 11 :00 p. m. musicians in Hollywood can be greatly tract. It called a strike in mid -autumn after Buy THEATRE 8 at Class C improved within the framework of AFM, discharge of an employe in the bargaining Rates. (Participation) possibly through a "reasonable settlement" unit. IBEW technicians at the stations have worked out with the international ex- refused to cross the NABET picket line. An- Reach the people with the of AFM kind IBEW contract is in entertainment they like. Cover ecutive board. the negotiating process. TWO of Oklahoma's major mar- kets at ONE Low Cost. WNBF -AM -TV Strike Continues Labor to Vote at KFVS -AM -TV A STRIKE by engineers, technicians and AN ELECTION among employes of KFVS- *Call Your Nearest AVERY- KNODEL Represeute- tire ter Complete Information. announcers at WNBF -AM -TV Binghamton, AM-TV Cape Girardeau, Mo., was ordered New York, entered its fourth week today Dec. 19 by the National Labor Relations (Monday) with no apparent settlement in Board to decide if they (the employes) want Cha sight [BT, Dec. 10]. The station has con- to be represented by IBEW. The board tinued broadcast operations throughout the ruled that the stations and Versatile Tele- strike, using supervisory personnel exclu- vision Production Corp., program producer, MUSKOGEE - TULSA sively during the first two weeks and later constitute a single employe. Included in the TULSA BROADCASTING COMPANY hiring replacement personnel, according to proposed unit are programmers, operators, Box 9697, Tulsa, Oklahoma George Dunham, general manager of the utility man and artist. Excluded are the MIKE SHAPIRO stations. The employes are members of program director, assistant program director Managing Director Local 26 of the NABET. and technical supervisor. Page 50 December 24, 1956 BROADCASTING TELECASTING GOVERNMENT

lican, it is believed his service on the FCC POSSIBLE LEAVE -TAKINGS MAY ADD would benefit the Commission greatly in its Congressional relations. TWO NEW FCC FACES DURING '57 A native of Hoquiam, Wash., where he was born 57 years ago, Mr. Ellsworth has McConnaughey in doubt about seeking reappointment been a resident of Oregon since he was a year old. He graduated in journalism from Possibility of Lee cutting term short being discussed U. of Oregon in 1922 and worked on news- papers in the state, serving for a year as Ellsworth, Clinton top names mentioned as successors manager of the Oregon Publishers Assn. and as associate professor in journalism at the ONE, or possibly two, new faces may appear reportedly has been contacted in the event U. of Oregon. He also served three years on the FCC early next year in the inevitable there are vacancies is George H. Clinton, as manager of a lumber industry publication. changes that occur in the federal establish- vice president -general manager of WBLK- He had owned 125 of 500 voting shares ment in the wake of a Presidential inaugu- AM-TV Clarksburg and WPAR-AM -FM in News -Review Co., licensee of KRNR ration. Parkersburg, now serving his second term on and publisher of the Roseburg News -Re- In doubt is the decision of Chairman the NARTB Radio Board. view. The other 375 shares were owned by George C. McConnaughey to seek reap- Either or both would be viewed as "pop- Southern Oregon Publishing Co., licensee of pointment. He has stated he won't reach a ular" appointments, since each has practical KFLW Klamath Falls, and part owner of decision until after the holidays -possibly broadcast experience. Rep. Ellsworth, who the Medford Mail Tribune, affiliated with not until after inauguration. It is evident has served 14 years in Congress, formerly KYJC Medford. that he is pondering return to practice of law was 25% owner of KRNR Roseburg, He married Miss Helen E. Dougherty of in Columbus, Ohio, and possibly in Wash- Ore., affiliated with the News -Review. The San Jose, Calif., in 1923, and they have two ington. station was sold Oct. 1. Rep. Ellsworth holds daughters. He was appointed a state senator Lacking confirmation, but being discussed no other broadcast interests and therefore near the end of 1941, was elected to the is the possibility that Comr. Robert E. Lee, would not have to divest himself of holdings U. S. Congress in 1942 and re- elected each who has served since October 1953, may if the FCC appointment, which he would two years until last November. He was de- resign for family and personal reasons. His like, comes his way. feated in the Nov. 6 election by Democrat term does not expire until 1960. Mr. Lee Rep. Ellsworth last week conferred with Charles O. Porter of Eugene. told BT Friday, however, that he had no Sherman Adams, chief assistant to President Mr. Clinton, as vice president and general intention of resigning and planned to com- Eisenhower, and it is understood the ques- manager of Ohio Valley Broadcasting Co., plete his term. tion of a Federal appointment came up. Mr. has interests in stations which would have Ellsworth said afterward that it was "60 -40" he would get an appointment, but he did not specify any agency. It is believed that if an opening develops on the FCC, he would be in the forefront among prospective appointees. Mr. Clinton, a popular broadcaster with a newspaper background, was active in the West Virginia election, chairman of the Re- publican State Radio -Tv Committee. The Republicans swept the state, wining the gov- ernorship and a senatorial seat, along with many important Congressional and state offices. Mr. Clinton was noncommital, but it was ascertained that he had been contacted by important GOP leaders in the state as to his Mr. McConnaughey's term would end availability for the FCC in the event of res- o be disposed of in the event of his ap next June 30. When he assumed office in ignations of incumbents. The word obvious- pointment. Ohio Valley, which owns the October 1954, it was to fill the unexpired ly has gone down through the Republican Clarksburg and Parkersburg properties, it- term of Comr. George E. Sterling, who re- organizations that there will be not one, but self is 89% owned by News Publishing Co. tired because of health. Mr. McConnaughey two vacancies on the FCC. (Wheeling Intelligencer and News -Register; was immediately named chairman and has A third name that has cropped up is that Fairmont Times and West Virginian and held that office since. of Samuel L. Golan, member of the Inter- -others). News Publishing Co. owns 34% of If Mr. McConnaughey should elect to re- national Boundary Commission and a Chi- WTRF -TV Wheeling. The Clarksburg and sign after inauguration, or not accept reap- cago Republican lawyer [CLOSED CIRCUIT, Parkersburg stations are under contract for pointment June 30, it is logically believed Dec. 17]. He reportedly was considered two sale to WSTV Steubenville, Ohio, a trans- that Comr. John C. Doerfer of Wisconsin years ago, and although he has no back- action now pending before the FCC and would be elevated to the chairmanship. This ground in broadcasting, he nevertheless is against which protests have been filed. would be under the announced policy of said to be strongly supported by the Illinois Mr. Clinton represents NARTB District President Eisenhower two years ago to "ro- Republican delegation in Congress. 3 (Pennsylvania, West Virginia, Maryland tate" the chairmanship. If Mr. Lee remains, Rep. Ellsworth spent four years on the and Delaware) on the NARTB Radio Board. however, it is presumed that he, as a Repub- House Interstate & Foreign Commerce A native West Virginian, he was educated lican, also would be eligible and considered Committee, which handles radio legislation. in that state and Ohio. He worked on news- for chairman. The fourth Republican, Comr. For the past nine years, he has been on the papers from 1930 to 1941, handling promo- Rosei H. Hyde, held the chairmanship prior top- ranked Rules Committee. He has always tion, business and commercial assignments. to Mr. McConnaughey's appointment. evinced an avid interest in broadcasting and He joined the West Virginia Network sales There already is speculation about pos- repeatedly had indicated to confidantes that staff in 1941, his first radio venture. The sible new appointees. Foremost is the name if he ever retired from Congress, he would following year he was named manager of of Rep. Harris Ellsworth (R- Ore.), a former relish serving on the FCC. Because he is WPAR. He has served as director, vice pres- broadcaster -publisher who was defeated in held in such high esteem by his colleagues ident and president of West Virginia Broad- the last elections. Another broadcaster who in Congress, Democratic as well as Repub- casters Assn. and has been active in local BROADCASTING TELECASTING December 24, 1956 Page 51 GOVERNMENT business and fraternity groups. STORER MAINTAINS limitations. The Supreme Court's decision Mr. Golan, 56, holds a law degree from was handed down last May, in Storer's ap- Northwestern U., practiced in Chicago, and TWO -FRONT ACTIVITY peal against the rule itself. impasse was had served as special assistant corporation Still after two tv stations A way out of the suggested counsel there from 1927 to 1931. He was by Storer, which offered to accept a tempo- chairman of the Board of Review of the Both involve complications rary grant for 12 months. It declared it would relinquish the station if at the end Illinois Dept. of Labor from 1940 -48. He STORER Broadcasting Co. moved on two of that time the Commission decided it was was defeated for Congress in 1928 and fronts last week seeking anew to win a - necessary to do so. The Commission has likewise lost to his Democrat opponent for waiver of the multiple ownership rules on Cook County been considering various revisions of its judge of the Circuit Court of the one hand and Airspace Panel approval multiple ownership rules. in 1932. In 1952 he served as special as- of an antenna site and height on the other. sistant to the Republican National Com- Full scale attempt was made by Storer Storer attacked the FCC's refusal last mittee and as assistant chairman of the and ch. 9 WMUR -TV Manchester, N. H., month to waive the five -vhfs -to- one -party Republican Committee Central Committee officials to persuade the Washington Air- limitation [BT, Nov. 19] and requested re- in Cook County. space Panel to approve the location of the consideration. ' The waiver was asked to WMUR -TV tower in Essex County, Mass. permit Storer to buy ch. 3 KSLM -TV Salem, -32 miles southeast of Manchester and 16 WJET Seeks Reassigned Ch. 45 Ore. The vhf station is being bought for miles north of Boston. The panel was ad- in 45 $27,277 and the Commission has also been CHANGE allocation of ch. New dressed by George B. Storer, president of its move to a site of 10 Castle, Pa., to the hyphenated area of New asked to approve the firm bearing his name, and Edward F. Castle, Pa.-Youngstown, Ohio [BT, Oct. miles outside of Portland, Ore. Storer op- O'Brien, WMUR -TV vice president. ch. 27 KPTV (TV) Portland, Ore., 22], has prompted WJET Erie, Pa., to file erates Storer is buying the ch. 9 New Hamp- uhf an application with the FCC for ch. 45 and has declared it will surrender the shire station for $850,000. The sale is con- (designating Youngstown )-although now license if its Salem purchase and move are tingent on the station winning FCC approval dark WKST -TV holds a construction permit authorized. to move the transmitter closer to Boston. for ch. 45 New Castle. Ironically, WKST- In its petition for reconsideration, Storer The proposed antenna would be 1,016 ft. TV requested the allocations change so that charged that the fact that the Commission above ground. it could operate as a Youngstown outlet. refused to waive the rule on vhf ownership A key problem, it developed during the WJET proposes 196.36 kw radiated power, was in contradiction to its stand that its three -hour session last week, was the CAA's with antenna height of 100 ft. abôve average rules were not inflexible. This purported proposal to install a navigational facility at a terrain. In the past the FCC has turned a flexibility, Storer said, was one of the major nearby airport, the approach procedures for which might have an impact on the site cold shoulder on applications for channels reasons the Supreme Court upheld the Com- choice. It is understood the panel ownership has de- already held by a licensee. mission's right to set maximum ferred action on the request pending clair- fication of this matter. In order to clear the way for Commis- sion approval of the New Hampshire deal, Media Buyer Sold on Storer has agreed to sell its owned WAGA- AM-FM-TV Atlanta to the Washington Audit Bureau of Circulations Post Co. for $6.5 million [BT, Oct. 22]. This would permit Storer to remain within the five -vhf limit on ownership.

Daytime Assn. Seeks Action On Year -Old Hours Petition DAYTIME broadcasters asked the FCC last week to close out the 10- year -old clear chan- nel proceeding and to institute proceedings on the Daytime Broadcasters Assn.'s year - FRANK KEMP old petition to permit daytime only stations Vice President and Media to begin operating at 5 a.m. or sunrise, Director whichever is earlier, and cease operating at Compton Advertising 7 p.m., or sunset, whichever is later. New York, N. Y. In the alternative, DBA said, if the FCC decides to reopen the clear channel hearing, "I'm highly in favor of Audit Bureau of Circulations, and the question of daytime hours should be in- believe that all trade papers should be audited." corporated in that hearing. The DBA petition was filed in response to a pleading by the Clear Channel Broadcast- BT is the only paper in the vertical radio -tv field with ing Service last month asking that the Com- mission reopen the A.B.C. membership your further guarantee of integrity long pending clear chan- ... nel case. That proceeding was instituted in reporting circulation facts. BT, with the largest paid after World War II. Among the issues was circulation in its field, is basic for subscribers and advertisers whether the Class 1 -A, unduplicated, clear alike. channels should be duplicated and whether maximum power for clear channel am sta- tions should be boosted above the 50 kw BROADCASTING maximum now permitted. TELECASTING The FCC is scheduled to consider the THE BUSINESSWEEKLY OF RADIO AND TELEVISION future of the clear channel proceeding early next month. Page. 52 December 24, 1956 BROADCASTING TELECASTING FELLOWS ASKS SEC. 315 REPEAL HALL, BUTLER AGREE Campaign expenditures committee hears NARTB head THE chairmen of the Democratic and Congressman charges L. A. stations rsefuse tv time Republican national committees-who don't see eye to eye on many matters NARTB President Harold Fellows last if he thought Sec. 315 should be amended to -came to a meeting of minds last Tuesday asked for elimination of Sec. 315 give equal time opportunities only to candi- week. ( "equal political time ") of the Communica- dates of the major parties, Mr. Fellows said The Democrats' Paul Butler and tions Act in testimony before the Special that some such legislation would be of as- the GOP's Leonard Hall both agreed House Campaign Expenditures Committee sistance if Sec. 315 is not repealed. in testimony before a congressional headed by Rep. Clifford Davis (D- Tenn.). Rep. Hillings, leading up to his charges committee (see main story), that per- also the against the seven Los Angeles tv The NARTB president promised stations. haps there was too much politics on will into" a committee said Sec. 315 is given a "very inter- association "look strict" radio and tv in the 1956 political cam- member's charge that the seven Los Angeles pretation by some broadcasters in large met- paigns conventions to elections. have a agree- ropolitan areas to deprive incumbent - television stations "general con- People got tired of finding their favor- ment" to refuse tv time to the 12 congress- gressmen of the "rights to report to their ite tv program pre -empted by political men whose constituencies are in that area, constituents through radio and tv" on mat- speeches, it was indicated, both during even in off-election years when they are not ters unrelated to their candidacy, but im- the conventions and the campaign that actively campaigning for re- election. Mr. portant to the people. He felt this is "com- followed. Fellows, in answering charges by Rep. mon practice" in New York, Chicago, Los Patrick J. Hillings (R- Calif.), said he did Angeles and other large markets. They predicted that there would be not believe there is any such agreement. Rep. Hillings told Mr. Fellows that while less radio -tv coverage of both the con- Rep. Hillings also called Mr. Fellows' broadcasters want the no- censorship provi- ventions and the election campaign in proposal to eliminate Sec. 315 "extremely sions of Sec. 315 lifted, they are asking at 1960. self -serving and quite narrow," hinting that the same time for censorship powers them- Mr. Butler thought six half -hours if the broadcasting industry doesn't come up selves over who will and who will not speak of network radio and tv time would with something other than a "negative ap- on radio -tv, and that Mr. Fellows' argument be enough for the next presidential proach" for allowing more tv time to politi- that railroads do not have to furnish trans- election campaign. portation to cal candidates, it may be faced with alterna- candidates is invalid because Mr. Hall felt that television didn't while candidates can get elected without tives such as government regulation. do congressional candidates much riding trains, in "modern politics" they Other witnesses during the Monday - good. It was enough for people to virtually can't get elected without the two through-Wednesday hearings included War- watch the and vice presi- air media. All broadcasters seem to want presidential ren E. Baker, FCC general counsel, who dential candidates, he said. explained the FCC's interpretations of Sec. is to "get out from under the load," he 315; Democratic National Chairman Paul charged, telling Mr. Fellows: "I don't be- Butler, who reiterated past proposals to re- quire networks and stations to furnish up to six free half -hours of network time to presi- dential candidates of major parties; James McDevitt, co- director of the AFL -CIO Com- mittee on Political Education, who wanted Congress to "consider" a proposal for "some" free radio -tv time for candidates; the carols are sung Republican National Chairman Leonard Hall, who said that while the GOP has had this gay time of year no trouble with Sec. 315, "you can trust the industry"- referring to NARTB Presi- And yule logs are glowing dent Fellows' proposal to eliminate the sec- tion; and Philip L. Graham, president -pub- with holiday cheer lisher of the Washington Post (WTOP-AM- FM-TV Washington, WMBR-AM -FM -TV wish Jacksonville, Fla.), who described his plan We send you this - to encourage small political contributions from all citizens through free public service that the Christmas you spend advertising in cooperation with the Adver- tising Council, of which he is a director. Is happy and joyful Mr. Fellows, calling for elimination of Sec. 315, said it "binds the broadcasters in from beginning to end. a legal strait jacket" and prevents the public from receiving full coverage of the news and many forum and panel shows involving candidates. The FCC's license qualifications and periodic reviews of li- censes "should give adequate assurance to this Congress and to citizens everywhere that broadcasters must be fair," he con- tinued. reetíng5 Proposals that broadcasters be required ea5on'5 to furnish free time to political candidates `;"`",4 FROM are "not only discriminatory but unrealistic, Q unworkable and unconstitutional," Mr. Fel- THE SESAC FAMILY lows said. Asked by Rep. Robert E. Jones (D -Ala.) Alk bä vb í` vbf vbó äó ;la vb` ° /i AZ A BROADCASTING TELECASTING December 24, 1956 Page 53 GOVERNMENT

lieve you are too conscious of your public service responsibilities." Mr. Fellows observed that all 12 of the California congressmen would want to use the two most popular stations and that al- locating political time among the seven stations would lead to trouble. The NARTB president attacked what he felt was a general belief that broadcasters are required to allocate a specific amount of time to public service sustaining programs. There is no such provision in the Com- munications Act, he said. The station is required only to operate in the public in- terest, convenience and necessity, and some of the finest public service programming is sponsored, he added. Mr. Fellows said he didn't believe all public interest programs should be sponsored, but neither did he be- ARTHUR LARSON (hand raised) was sworn in as director of the U. S. Information lieve there should be a set amount of sus - Agency, parent organiation of the Voice of America, last Tuesday at the White House, taining time for this purpose. with the President in attendance. At the ceremony (1 to r) are Mr. Larson's son Lex, Rep. Richard Bolling (D -Mo.) won- daughter Barbara, mother Mrs. Lewis Larson, wife Florence, Mr. Larson, President dered if it is wise to leave the judgment of Eisenhower and Percy E. Nelson, White House assistant administrative officer. ad- operating in the public interest to the broad- ministering the oath. President Eisenhower congratulated Mr. Larson on his new casters. Mr. Fellows thought that had been appointment and gave him a bronze "appreciation" medallion. proved. Rep. Robert E. Jones (D -Ala.) said one radio commentator had broadcast propa- Sec. 315 to apply in the case of an interna- tives, Mr. Hall said he didn't see the neces- ganda against him and called him a "stink- tional crisis broadcast by the President. sity for congressional candidates appearing er," and wondered what recourse he had. Mr. Baker was questioned about when a on television. It's hard enough to get people Mr. Fellows thought that if Rep. Jones felt person is considered to be a "legally quali- to watch presidential and vice presidential he had been libeled, he could sue. If the fied" candidate for office. The respective candidates (see box story), he said. broadcasts hold to one point of view, Rep. state laws apply, he said, but the FCC often Mr. Hall said the GOP tried soliciting Jones can demand time from the station to is asked by broadcasters to interpret Sec. campaign contributions through radio and present his own views under the FCC's re- 315 in cases where a person has not filed a tv announcements in one area, but that "in quirement that stations maintain a balance petition for candidacy. this case it didn't work." In this area, he said, of opposing viewpoints, the NARTB presi- In 1952, he said, the FCC was asked to there was no noticeable increase in contribu- dent added. decide on what date Sen. William F. Know- tions as compared with areas where no an- land (R- Calif.) became a candidate after a Issues nouncements were used. Warning man, who considered himself an opponent Broadcaster -publisher Graham again dis- To Rep. Jones' statement that perhaps the of Sen. Knowland, asked stations for equal cussed his plan for using all media to solicit law should be "reinforced" on "political time for all broadcasts made by Sen. Know- political contributions from all citizens on a propaganda" broadcasts, Mr. Fellows cau- land for the previous 12 months. The FCC non -partisan basis, contributors giving to the tioned that this might deny freedom of decided that Sen. Knowland became a party or candidate of their choice. For 14 speech. legally qualified candidate when he declared years, he said, the Advertising Council has his candidacy a "few days" before he was FCC General Counsel Baker, following given $100 million in free advertising an- Mr. Fellows at required to file his petition, the FCC gen- Tuesday's session, explained nually for worthy, non -partisan causes. The he eral counsel explained. final; interpretation given by the FCC week before, Mr. Graham had discussed his at the networks were not required to give In testimony Monday, Democratic Na- plan before a Senate group [BT. Dee. 17]. qual time to Democratic presidential can - tional Chairman Butler said the legal ceiling .idate Adlai Stevenson for President Dwight for spending by a national political com- He said his plan to use $8 to $12 million of this advertising in isenhower's Oct. 31 simulcast on the Middle mittee should be raised from the present good citizenship ap- peals had failed because it was new and be- i st crisis [BT, Nov. 5]. $3 million to $10 or $12 million -but no cause there was only one year to bring peo- Mr. Baker vote more. He reiterated past statements asking noted that the FCC's was ple together to put it into operation- "join- 3 against applying Sec. [13T, that broadcasters be required to furnish up 315 Nov. ing committees and smoothing out differ- 2]. He added: "I am certain you will prob- to six free half -hours to presidential candi- ences." Mr. Graham said perhaps he was to bly have just as much disagreement any dates of major political parties. blame for "starting too late," but said he ime that you find an odd number of people James McDevitt, a co- director of the believed "we'll try again in 1960." He first ogether. It would be fairly close as to AFL -CIO Committee on Political Educa- proposed the plan in 1955 [3T. June 6, hether this is or is not an interpretation." tion (COPE), observed that the present Sec. 315 has worked "pretty well" and that the 1955]. The question is of more academic interest networks "seem to be making a conscien- an anything else, Mr. Baker said, because tious effort to live up to their responsibili- e President refused to take the equal time W. Va. Educational Channel ties." He suggested that Congress "consider" o which he was entitled after the networks Now Open For Commercial Use a proposal to require "some" free radio ad given Mr. Stevenson and others equal -tv time for candidates, but had "no SECOND major allocations change affect- me to that given Mr. Eisenhower for his specific proposal at this time." ing educational tv reservations was finalized iddle East speech. Mr. Baker thought, GOP National Chairman Hall said by the FCC last week when it deleted the evertheless, that if the law is not changed that while his party has had no trouble with educational reservation at Weston, W. Va.- e delayed FCC decision at least will be of Sec. 315, "I think you can trust the ch. 5 -and made that channel available for se to the networks in governing their future industry," a reference to NARTB's proposal commercial use. Last July the FCC changed nduct. He noted to eliminate that FCC Chairman Sec. 315. the College Station, Tex., educational reser- eorge McConnaughey testified earlier be- Asked by Rep. Hillings what recommen- vation from ch. 3 to ch. 48 [BT, July 23]. re the House Commerce Committee that dations he had for making tv time available The Weston change was dissented to by .e "just can't believe" Congress had intended to candidates for the House of Representa- Comrs. Rosei H. Hyde and Robert T. Bart- age 54 December 24, 1956 BROADCASTING TELECASTING ley. J. Patrick Beacom (WJPB -TV Fairmont, 11 Radio Grants Made, W. Va.) requested that ch. 5 be made corn - mercial and said that if he is awarded the 2 Are Recommended channel he would make broadcast time avail- INITIAL decisions favoring grants of two able for educational programs. new radio stations were made by FCC hear- Mr. Beacom announced Thursday that he ing examiners last week. At the same time would put his ch. 35 WJPB -TV back on the the Commission granted construction per- air the end of January or early February so mits for 10 new arms and reaffirmed an Salem College faculty and students could earlier grant that had been set aside. begin to gain broadcast experience. Mr. Applications by Bernard & Jobbins Broad- Beacom still has to apply and be granted casting Co., for 1290 kc, 500 w daytime, in Weston's ch. 5. Gilroy, Calif., and Key City Broadcasters Other rule- making changes finalized by for 1280, 500 w day, in Abilene, Tex., both the Commission last week: had been in hearing because of possible in- Ch. 11 was assigned to Coos Bay, Ore., terference with existing stations. In both by deleting it from Yreka City, Calif., and cases interference to be suffered would be substituting ch. 19 in the latter city. One outweighed, the examiners concluded, by request had asked that ch. 11 be assigned to the need for new service, or for a first local Prineville, Ore., but the FCC decided the outlet, the case in Gilroy. Hearing Examiner Coos Bay proposal was more meritorious in H. Gifford Irion recommended for Bernard 11F that more people would receive tv service. STAIIiS & Jobbins and Examiner Jay A. Kyle for Ch. 62 Evansville, Ind., was shifted to Key City. Ownesboro, Ky., and ch. 14 was shifted from Reaffirmed was the Commission's grant to Owensboro to Evansville. This necessitated Richard Field Lewis Jr., for a new am in changes from ch. 14 to ch. 25 in Festus, Leesburg, Va. on 1290 kc, 1 kw daytime. BUSINESS! Mo., and from ch. 62 to ch. 56 in Shelby- The grant originally was made June 6 and ville, Tenn. At the same time the FCC mod- set aside July 6 because of indicated inter- Smokestacks have always been ified permits of ch. 62 WFIE (TV) Evans- ference if an application of WHVR Han- a symbol of activity in our Ohio ville to operate on ch. 14, and ch. 14 WKYT over, Pa., to increase day power on 1280 kc River Valley. They came to us (TV) Owensboro to operate on ch. 62. Both to 5 kw is granted. The new FCC action first aboard the picturesque stations consented to the changes. specifies that Mr. Lewis must accept any sternwheelers that opened this The FCC called for comments by Jan. 30 such interference in case of a grant to region to phenomenal growth. on two proposals involving ch. 2 Denton, WHVR. Concurrently the FCC dismissed Tex., now reserved for educational use. They stayed to multiply and mul- the Lewis application for a new am in Frost- These proposals are: (1) reallocate ch. 2 to tiply above busy mills and fac- burg, Md. His other stations are WINC- tories whose industrial worth to- Longview, Tex., for commercial purposes WRFL (FM) Winchester and WSIG Mount and assign educational ch. 71 to Denton. day - in the Huntington - Jackson, both Va.; WHYL Carlisle and and (2) make ch. 2 available for commercial Charleston heart alone ex- WAYZ Waynesboro, both Pa.; WELD - operation in Denton and reserve ch. 17 ceeds one billion dollars! for Fisher, W. Va., and 60% of WFVA Fred- educational use there. ericksburg, Va. Call letters WAGE have Nowhere in America is there been given the Leesburg facility. such a panorama of business un- FCC Grants Two Vhfs Other grants: der full steam as in the 100 -plus Bay Minette, Ala.-Southwest Alabama counties served by the four -state In S. D., Uhf in S. F. of WSAZ -TV. live Broadcasting Co., 1150 kc, 1 kw daytime. span Here THE FCC made three television grants last Principals: James H. Faulkner and William nearly a million families with an- week -two vhf channels, one in Rapid City M. Stewart, 25% each, co-owners of WMFC nual buying power close to four and one in Reliance, both S. D., and a uhf Monroeville, Ala., and Howard E. Pill, billion dollars -a symbol of in San Francisco. Permittees: 42.5 %, who also owns 35% of WDAK booming productivity making Rapid City -Heart of the Black Hills Columbus, Ga.; 25% of WDAK -TV and this America's 23rd TV market. Stations, ch. 7. John Daniels, Eli Daniels 60% of WHEP Foley, Ala. and Harry Daniels, partners, own KRSD Your advertising cuts a smart Broad- Rapid City and KDSJ -AM -TV Deadwood, Bradenton, Fla.-Sunshine State bow wave when you consign it casting Co., 1420 kc, 1 kw daytime, direc- S. D., the latter on ch. 5. They will operate to WSAZ -TV, only TV station the new facility with .534 kw visual power, tional antenna. President -52% owner is covering the whole area. Any and plan $58,757 for construction. Robert R. Nelson, former manager of Katz office can write the ticket. WPFH (TV) Wilmington, Del. Reliance - Midcontinent Broadcasting Co., ch. 6. Joseph Floyd, N. L. Bentson and Ocala, Fla. -Marion County Broadcast- Edmond R. Ruben own Midcontinent which ing Inc., 1370 kc, 1 kw day. is the licensee of KELO -AM -TV Sioux Falls Starke, Fla.-Tidewater Broadcasters, ch. 11 and its satellite ch. 3 KDLO -TV 1490 kc, 250 w specified hours from 6 a.m. Florence, both S. D. The same interests own to 8 p.m. weekdays, 7:30 -8 Sundays. Part- WLOL -AM -FM Minneapolis. They will use ners in Tidewater are Alfred H. Temple, 53.7 kw visual power for the Reliance sta- owner of WDSR Lake City, Fla., and Ru- tion, with an estimated $225,100 budget. dolph H. Chamberlin, 32% owner of ; , ; , San Francisco -Plaza Radio & Tv Co., WGGG Gainesville, Fla. t117 1//./11... iri ',.I ch. 26, to use 257 kw visual. Plaza princi- Winnsboro, La.-Franklin Broadcasting /,/i pals are 50% partner Alex Rosenman, Co., 1570 kc, 500 w day. Vice president - HUNTINGTON- CHARLESTON, W. VA. owner of a New York City advertising 48% owner of Franklin is W. Gordon Allen, New_ ®s 1TEIo aZg agency bearing his name; Eliot Hyman, owner of KTIX Seattle, 70% owner of Affiliated with Radio Stations WSAZ, Huntington & WGKV, Charleston 25 %, former owner of Associated Films, KGAL Lebanon and KOMB Cottage Grove, LAWRENCE H. ROGERS, PRESIDENT production firm, and Davis M. Harris, both Ore.; 66.3 %, KGAE Salem, Ore.; 50% Represented by The Katz Agency 25 %, who has camera, optical and high of KBAM Longview, Wash., 50 %, KJUN fidelity equipment import interests. The Redmond, and president of KEED Spring- New York firm plans to spend $244,117 to field, both Ore. construct the new uhf. Oneida, N. Y. -Radio Oneida Inc., 1350 BROADCASTING TELECASTING December 24, 1956 Page 55 GOVERNMENT

THE board of directors of the Television Allocations Study Organi- Putnam, Committee for Competitive Tv; Dr. George R. Town, newly zation took a break during its meeting last week in Washington appointed executive director of TASO; Ralph Steetle, JCET; John to inspect the two fully- equipped station wagons which will be H. DeWitt Jr., AMST; Howard T. Head (seated in driver's seat), used by the Assn. of Maximum Service Telecasters to measure uhf A. D. Ring & Assoc., engineering consultants for AMST; William L. and vhf signal intensities throughout the nation. L to r: Ernest W. Reynolds and Capt. Henry E. Bernstein, RETMA; Thad H. Brown, Jennes, counsel for AMST; Harold Fellows, NARTB; Dr. Edgar Fuller, NARTB; Cyril M. Braum, JCET, and John W. English, CCT. The two Joint Council on Educational Tv; John S. Hayes, AMST; Roger L. vehicles, with equipment, are valued at $30,000. kc, 500 w day. William J. Hall, Marian S. Aug. 6], Hearing Examiner Thomas H. TASO Opens D. C. Office Jan. 1; Mayer and Scott G. Rigby, 30% each, also Donaue affirmed his earlier decision favor- $50,000 Budget Is Allocated are owners of WCHN Norwich, Conn. ing KIRO. He found that Mr. Haas was Berwick, Pa. -Columbia County Broad- editor and part owner of the Record and WORK of the Television Allocations Study casters Inc., 1280 kc, 500 w day. One -third that the newspaper had a pro -Russian slant, Organization will get underway in earnest partners are John S. Booth, Thompson K. but that "the many evidences of good quali- by Jan. 1 -when Dr. George R. Town, Cassel and Harry J. Daly who have separate ties" in Mr. Haas' character put his news- TASO executive director, sets up shop in interests in WCHA- AM -FM -TV Chambers - paper background "in a far less ominous Washington, with a budget of $50,000 to burg, Pa.; WTVE (TV) Elmira, N. Y.; light." be contributed equally by the five organiza- WMLP Milton, Pa.; WTOW Towson, Md.; In last week's oral argument, KXA and tions represented on the board. WTKO Ithaca, N. Y.; WATS Sayre, Pa.; KVI attorneys attacked the examiner's sec- was WDBF Delray Beach, Fla.; WOND Pleas- ond decision. In view of his findings in re- That the result of a two -day TASO antville, N. J.; WOKE Oak Ridge, Tenn., gard to Mr. Haas, the attorneys said, the ex- board meeting last week in Washington, and WMLV Millville, N. J. aminer should have given comparative con- which also saw Ralph Steetle, Joint Council Danville, Va.-S. L. Goodman, 1580 kc, sideration to the impact of his findings upon on Educational Tv, elected treasurer; Wil- 500 w day. Mr. Goodman owns WYSR the comparative qualifications of Mr. Haas liam L. Reynolds, Radio-Electronics -Tele- Franklin and WDDY Gloucester, both Va. and KIRO with respect to KXA and KVI. vision -Mfrs. Assn., assistant treasurer, and Rocky Mount, Va. -S. L. Goodman, The Billings, Mont., argument centered C. M. Braum, JCET, permanent secretary. 1570 kc, 500 w day. around the ability of that city to support Grafton, W. The chairmanship of TASO rotates among Va.-WVVW Inc., 1260 kc, more than one tv outlet. Operating KOOK - 500 w day. President -95% is J. members of the board. Next TASO board owner Pat- TV Billings (ch. 2) protested the - rick Beacom, KGHL meeting was scheduled for Jan. 9 at NARTB owner of WJPB -TV Fairmont, TV grant on grounds that the depletion of W. Va., and headquarters in Washington. WBUT Butler, Pa. Harry G. tv advertising revenue would bring Bright, 90% about a owner of WETZ New Martins- poorer service to the public because two During last week's meeting the board in- ville, W. Va., owns 5% of WVVW Inc. competing stations would be unable to af- spected the two $15,000 Assn. of Maximum ford to program as well as a single station. Service Telecasters' station wagons equipped FCC Hears Oral Arguments KOOK -TV's hearing case was supported by for field testing uhf and vhf signals. Each On Seattle, Billings Cases studies by Richard P. Doherty, radio-tv automobile includes two field meters (one consultant, which estimated that Billings vhf SECOND oral argument in the Seattle, and one uhf) and recorders for each could not support another tv station. The Wash., ch. 7 case was held before the meter. Each car is equipped with a hy- FCC KGHL -TV attorney last week hit the data en banc last week. The Commission draulic, telescopic mast permitting an- also introduced by Mr. Doherty. The attorney - heard oral argument on the protested tennas to be raised to the height of 30 ft. No- said there was no vember 1955 grant correlation between Mr. of ch. 8 Billings, Mont., Doherty's During the next few weeks the vehicular to KGHL -TV. figures, that the method used was like adding "apples and pears." gear will be tested-on a Baltimore-Salis- KIRO Seattle was recommended for the bury, Md., run, after which it will be used Seattle facility in an April 1955 FCC hear- in the Norfolk, Va.-Harrisburg, Pa., area in ing examiner's AT &T Keeps Color Rates Intact initial decision. Recom- conjunction with FCC engineers for calibra- mended for denial were competing appli- AT&T has recommended to the FCC that tion and techniques. Each station wagon cants KXA and KVI, both Seattle. The FCC the present "experimental" rates for color costs $15,000, including equipment. remanded the case to the hearing examiner television transmission be extended through o permit KXA and KVI to cross examine 1958. The present rates, which expire at The AMST tests, which will be offered Saul Haas, KIRO president, on his activities the end of this year, have been in effect to TASO and the FCC as AMST's contribu- editor -part owner of the Seattle Union since the FCC approved compatible color tion to the uhf -vhf allocations study, will ecord during the '20s. It was alleged that tv in late 1953. Color and black and white begin officially late in January. The first e Record followed a prd-"leftist" line. tv transmission rates are the same, except two cities to be surveyed will be Wilkes - In a supplemental initial decision [BT, for an extra connection charge for color. Barre, Pa., and New Orleans, La. age 56 December 24, 1956 BROADCASTING TELECASTING FCC Approves Sales for new am and tv stations end up in hear- the Mansfield Journal (owned by the same ing. (Hearings average about two each day). interests) to the WMAN renewal. The Com- Of Almost $4 Million About 25% of all pending applications are at mission, after the protests, had designated ALMOST $4 million was involved in major least one year old. the renewal applications for hearing. station sales given FCC approval last week, There has been a 30% increase in court The Lorain newspaper charged WEOL with the Stauffer Publications' $2.5 million cases which involve the FCC. made false and misleading statements on purchase of Capper Publications Inc. [BT, The FCC last year spent 900 man -days program plans, that it applied for a tv sta- Sept. 24] topping the list. Capper Publica- preparing for, attending and following up tion (ch. 31 WEOL-TV) to prevent another tions owns WIBW -AM -TV Topeka and work connected with Senate and House applicant from securing a cp and did not KCKN Kansas City, both Kan. committee hearings. proceed with tv construction in accordance The Capper purchase was contingent on These are only a few of the many difficul- with representations made to the Commis- the sale of KCKN to Cy Blumenthal ties which prevent the FCC from catching sion. WMAN was charged with inaccurate (WARL -AM -FM Arlington, Va.) for $110; up with the ever -increasing routine, the FCC representations about its programming. 000, which also received FCC consent last report notes, adding that certain of its ac- Hearing Examiner Herbert Sharfman in week. Mr. Blumenthal also owns WCMS tivities have necessarily been curtailed be- January found both protestants failed to Norfolk, Va., and has an interest in WROV cause of the manpower shortage and other support the burden of proof placed on Roanoke, Va. problems. Curtailments, according to the them and recommended reinstating the li- In addition to the broadcast properties, Commission, have occurred particularly in censes. Capper owns the Topeka Capital and Kan- field engineering and technical research. sas City (Kan.) Kansan, plus Capper's But inexorably, business goes on. Broad- Two Buy Half of KOSA -TV cast authorizations continue to increase. At Farm Journal. Stauffer Publications, headed AN APPLICATION for approval of the sale the end of fiscal 1956 broadcast authoriza- by Oscar S. Stauffer, owns newspapers in of 50% of KOSA -TV Odessa, Tex., was filed tions totaled over 7,000 highest ever Kansas, Oklahoma, Missouri and Nebraska. -the - with the FCC last week. C. L. Trigg, W. B. a net gain of 785 for the year. In 1955, when Stauffer broadcast properties include KGFF Stowe and Brooks L. selling the then 6,000 plus authorizations also Harman are Shawnee, Okla., KSEK Pittsburg and KSOK 50% of KOSA -TV to Jack C. and Grady reached a new high, broadcast authoriza- Arkansas City, both Kan. H. Vaughn, Mr. Trigg, 80% owner, is dis- tions showed a net gain of 419 over 1954. Also approved last week: posing of 40 %; Messrs. Stowe and Harman The four -station, $533,850 transaction FCC Confirms Renewals are each selling their 5% interests. The half involving KPRO Riverside; KREO Indio; interest in KOSA -TV is being sold for $20,- Licenses KROP Brawley, and KYOR Blythe, all Of WEOL, WMAN 000. Messrs. Vaughn also will assume one- Calif. The California outlets were sold by a FINAL decisions confirming license renew- half the station's obligations, which in- trustee in bankruptcy to a group headed by als granted WEOL Elyria and WMAN cludes a $170,000 line of credit. KOSA -TV's radio -tv program producers Frank K. Dan- Mansfield, both Ohio, Sept. 7, 1955, were balance sheet, as of Oct. 31, showed total zig and A. Bartlett Ross (Ross -Danzig Pro- announced by the FCC last week. The ac- assets of $456,087, of which $88,708 was ductions). tion denied protests by the Lorain Journal current assets; total current liabilities of Another $533,000 sale, that of ch. 9 against WEOL's renewal and objections by $67,032, and a deficit of $21,195. KDWI -TV Tucson, Ariz. Purchasing group includes Texans H. U. Garrett (40 % ), oil- man; Tom E. Foster (10% ), who owns 60% of KDET Center, Tex.; Taylor Mil- ton (15%), contractor; W. E. Dyche Jr. (11 %), attorney; Tolbert Foster (10 %), "SOUND -FACTOR" son of Tom E. and owner of remaining 40% of KDET, and two others. The Fosters also own the East Texas Network which has af- filiations of 11 radio stations. The $114,000 sale of WAIR -AM -FM Ji

Crowded Spectrum, Added Work eatd, Cited for FCC Headaches in '56 AMONG the many problems besetting the FCC, not the least of these is the increasing congestion in certain parts of the spectrum caused by expansion of communications facilities and requests for special frequencies SRS for new services. This was one of the points ON made by the FCC in its 22d annual report, issued last week. The 171 -page report sum- GREATER CLEVELAND'S marizes the year's activities at the Commis- sion up to the close of FCC fiscal 1956 NUMBER 1 STATION (ended June 30). It may be obtained from the U. S. Government Printing Office, Wash- ington. Price: 50 cents. Here are some interesting points reported SOUND -FACTOR DISCOUNT PAYABLE ONLY in the annual report: TO RECOGNISED ADVERTISING AGENCIES BY wsRS, INC., CLEVELAND 1B, OHIO An average of 1,800 applications (not counting petitions and other filings) are re- ceived at the Commission every day. Thirty-five per cent of all applications BROADCASTING TELECASTING December 24, 1956 Page 57 GOVERNMENT NETWORKS AB -PT SECURES $60 MILLION LOAN UNINTERRUPTED NEW YEAR AS EXPECTED, American Broadcasting - elusively by ABC -TV was the "first major THE FCC gave radio and tv stations Paramount Theatres Inc. has obtained new result" of AB -PT's "concerted drive to cre- their annual waiver of station identi- working funds, a good part of which will ate new network programs with high audi- fication rules for New Year's Eve last be used to build up the "capital" strength ence and sponsor appeal for the 1957 -58 week. In a short announcement, the of its revenue -producing ABC division. television broadcast season." He also noted Commission said the rule requiring Leonard H. Goldenson, AB -PT's presi- that "other new programs with substantial station identification on the hour would dent and acting president of ABC, disclosed public appeal are under consideration." be relaxed from 11:50 p.m. Dec. 31 last week in a letter to stockholders that President Goldenson's letter announced to 4:50 a.m. EST Jan. 1. The FCC AB -PT has concluded an agreement with an extra dividend of 30 cents a share, an said, however, that stations would be "several financial institutions" for a "firm increase of 10 cents over last year's extra expected to make proper identification loan" of $60 million, to be taken as follows: dividend, to the regular quarterly dividend as soon as possible afterward. $12.5 million effective this Thursday, $42.5 of 25 cents per share. The dividends were million on May 31, 1957, and $5 million by for the fourth quarter of this year and pay- Oct. 1, 1958, with an option for another $5 able last Thursday to holders of record on Hearing on Flint Ch. 12 Case million exercisable by the latter date. Nov. 26. Postponed Another Three Weeks AB -PT will use $37,234,000 of the total The new loan that has been negotiated $60 million borrowed to pay off existing by AB -PT will mature serially from July 1, THE long contested Flint, Mich., ch. 12, debts (outstanding loans from banks and the 1957, to July 1, 1977, with a final maturity case was reopened before Hearing Exam- Metropolitan Life Insurance Co.). on Jan. 1, 1978. iner Herbert Sharfman last week-but was As early as last spring, Mr. Goldenson almost immediately postponed to Jan. 7 to had tipped AB -PT's plans for improving the NBC, Affiliates Happy permit opposing attorneys to study docu- corporation's capital position [BT, May 21] ments. A move to have the hearing stayed, After Fla. Convention and by last October, when Mr. Goldenson NBC officials returned last week from their made by unsuccessful applicants WFDF took over ABC's helm upon the resignation Flint and Butterfield Theatres in the federal business- and -fun convention with affiliates of Robert E. Kintner as the network's presi- [BT, Dec. 17] bearing an expression of circuit court in Washington, was unsuccess- dent (and now with NBC), it had been ful when the court denied the motion. gratitude and promise of "full support" by indicated that the financial plan would be affiliates. The Flint ch. 12 grant was made to WJR the carried through [BT, Oct. 22]. Winding up the network's 30th anniver- Detroit in 1954. Shortly thereafter it modi- It also had been made known in May that fied its grant to locate its transmitter to the sary convention at Miami Beach on Dec. 16, AB -PT would use some of the cash to pre- the affiliates adopted a resolution saying north of Flint rather than south of Flint. pare the network for color television. As The unsuccessful applicants appealed this to that they: expressed by Mr. Goldenson to the stock- "1. Salute NBC on its 30 -year record court and the court remanded the case last holders: summer to the FCC for further hearings. of outstanding contributions in service to "This loan fortifies your company's finan- the public and the broadcasting industry. At the same time a group of Michigan tele- cial position so that its activities can be ex- vision stations protested the modification "2. Pledge full support to president Robert panded on a sound and carefully planned W. Sarnoff and his organization in their grant. basis, and in particular, will provide the The reopening of the comparative hear- plans and policies for advancing NBC to funds to finance the further growth, includ- even higher levels of leadership. ing last week was based on the court's re- ing additional facilities required in tele- mand. WFDF and Butterfield, seeking clari- "3. Express heartfelt appreciation to vision." their network for the finest affiliates' meet- fication, charged that the hearing issues Mr. Goldenson also told stockholders that framed by the FCC do not jibe with the ing in NBC's history." the three -year Frank Sinatra pact won ex- sessions the court's order. They also objected to the In closing of convention. Commission's action permitting WKNX -TV Matthew J. Culligan, NBC vice president in charge of the radio network, summed up Saginaw, Mich., to participate as an inter- venor. MACY'S TELLS GIMBEL'S programming plans, said that The Most Beautiful Voice in America has been sold The protest hearing already has been AMONG the hundreds of telegrams held, with Examiner Sharfman issuing an to start in May but that he couldn't divulge received by NBC on its 30th anniver- the sponsor. New merchandise -sales plans initial decision last April affirming the Com- sary (see adjacent story) was one to mission's grant of the modification. Oral include a January white sale, February President Robert Sarnoff from Dr. medical chest, March food and April spring argument was held last June and a final Frank Stanton, president of CBS Inc. decision is awaited from the FCC. In addi- cleaning, he said. Merchandising deals also It follows: have been tion to WKNX -TV, protestants also are made with True Confessions and "CBS joins in the tribute to NBC Sports Illustrated magazines, he reported. WTOM -TV Lansing and WWTV (TV) Cad- on its 30th birthday. CBS, perhaps illac, Mich. In the negotiation stage is a plan where- better than any organization outside by NBC Radio program logs would be dis- NBC, knows firsthand the enormous KGUL -TV Decision Upheld tributed house -to-house by various com- role which General Sarnoff, you and panies, including Avon and Nutrilite (food A FEDERAL court last week affirmed the all of NBC have played in the explo- supplement), in a cooperative effort, ac- FCC's action last February in denying a sive and significant social and eco- cording to Mr. Culligan. protest by ch. 13 KTRK -TV Houston, Tex., nomic development of radio and tv. Dick Linkroum, executive producer for against the transmitter move of ch. 11 NBC has had a pioneering part in Today, Home and Tonight, discussed new KGUL -TV Galveston, Tex., nearer Hous- making network radio and tv an inte- plans for Tonight. Starting Jan. 27 the ton [BT, Feb. 6]. In a per curiam decision, gral part of the lives of all Americans. formula will be "America after dark" and Circuit Judges Henry W. Edgerton, Charles You have stimulated lively competi- will feature at least five unnamed syndicated Fahy and Walter M. Bastian of the District tion which distinguishes the American columnists originating from New York, of Columbia Circuit held that the Commis- system of broadcasting and from Chicago and Hollywood. sion gave KTRK -TV a full evidentiary pro- which the public benefits enormously. test hearing and that nothing in the record My associates and I extend to you and NBC Congratulated by Ike, indicated error. They also held that the your associates, on this most impor- Churchill, Other Dignitaries FCC's decision was within its authority. tant milestone in the life of NBC, our CONGRATULATORY messages from Pres- KTRK -TV has fought KGUL -TV's move genuine congratulations and good ident Eisenhower, Sir Winston Churchill, since 1954 when the ch. l I station first ap- wishes." and other dignitaries marked NBC's 30th plied for the move. anniversary, coupled with endorsement of Page 58 December 24, 1956 BROADCASTING TELECASTING CBS -TV EXPANDS USE in this regard, they explained, is the appear- 1960 NBC GOAL EARLY ance of "dropouts " -little slices of light OF TAPE TO GODFREY that show up on the screen from time to BIGGEST laugh at NBC's 30th an- Network pleased with device time, caused by dust specks, tiny holes, etc., niversary convention in Miami Beach, in the tape itself. came at the Dec. 13 opening session Broader use They had no doubt that this problem when planned slowly Toastmaster Harry Bannister, would be overcome, however, and said much vice president of NBC station rela- AFTER using their new Ampex video tape progress had been made even in the past tions, delivered a jibe on ratings. recorders for three weeks, CBS -TV authori- two weeks. Minnesota Mining & Manufac- Florida's Gov. Collins had predicted ties tonight (Monday) will extend the use turing, supplier of the tape, has been giving that Florida would be the eighth state of the recorders to the Arthur Godfrey close attention to the problem and reported- in population by 1960. Mr. Bannister Talent Scouts show (8:30 -9 p.m. EST). ly is considering a policy of not selling the rejoined that NBC would return to If it works as successfully on tonight's tape to broadcasters until each reel has been Florida then so it could "break into Scouts as they expect it to, the Ampex pre-run with program material and found the top 10." Last Thursday Mr. Ban- equipment will be employed regularly to clear [BT, Dec. 10]. nister followed up his comment with feed delayed telecasts of the show to the Thursday's demonstration, which con- this wire to NBC affiliates: West Coast and then gradually -but -will sisted of a closed- circuit feed of the House - "Am happy to report that we don't be put into operation on other shows, prob- party program as recorded in have to wait for Florida to become Hollywood ably one at a time. coincident with its live origination the eighth state before we break into there These plans were revealed by William earlier in the afternoon, showed occasional the top 10. Latest Nielsen gives NBC B. Lodge, CBS -TV vice president in charge evidences of "dropout," but most observers four in top 10 shows... . of engineering, and Edward L. Saxe, opera- agreed it was so infrequent that the casual tions vice president, at a special demonstra- home viewer probably would not notice it. tion of the Ampex tape its new educational tv program service [BT operation for news- Onlookers agreed unanimously that pic- men last in Dec. 17] by national educational leaders. Thursday New York. They were ture quality was much superior to kinescope highly pleased with developments in the use and the home viewer probably President Eisenhower said in message to could not of the equipment to date, but emphasized distinguish it from a live show. Actually, NBC President Robert W. Sarnoff: "Con- an that extension of its uses will come relatively off-the -air pickup of a live show immediately gratulations. . . . Over the past 30 years slowly. following the demonstration seemed your company has contributed to the less One of the main drawbacks at present clear than the tape recording, but Mr. Lodge strength and pleasure of the national com- the time-aside from the fact that only three pointed out that the difference would be due munity by stretching an efficient and re- units have as yet been delivered to off -the -air reception problems in mid - sponsible network of radio stations across -is the shortage of what they (CBS-TV executives) Manhattan. the land. Linking us with major cities called "uniformly good film." around the world, you have widened the Chief trouble For the immediate future, officials said, markets of commerce and increased an ef- fective range of artists and information. I wish you continuing success as you serve OCT. SALES SOAR FOR NBC, CBS the best interests of the listening public." FOR CBS -TV and NBC -TV the month of Total billings for the three networks Other messages were received from for- October produced the highest monthly bill- the 10- months covered rose from more than mer President Herbert Hoover; Treasury ing in gross time charges this year, according $328.6 million last year to $399,330,598, or Secretary George Humphrey; Interior Sec- to Publishers Information Bureau. a gain of 21.5% for the period. retary Fred A. Seaton; Acting Secretary of In releasing its summary for October and In October, the total gross time billing Defense Reuben B. Robertson Jr.; Sen. and the 10-month period of this year, PIB noted went up 19.6% - 15.9% for ABC-TV; Mrs. Lyndon Johnson; former French Pres- in its computations that ABC-TV scored a 23.4% for CBS -TV and 17% for NBC -TV ident Vincent Auriol; NARTB President billing in October that was near the net- -as compared with that same month a year Harold E. Fellows; Canadian Broadcasting work's high enjoyed in August. ago. The breakdown by NB: Corp. General Manager J. D. Ouimet; Prime Minister Hatoyami of Japan; Japanese NETWORK TELEVISION Broadcasting Corp. President Nagata, among Jan. -Oct. Jan.-Oct. % others. Oct. 1956 Oct. 1955 Change 1956 1955 Change Commendations for the NBC educational ABC $ 6,812,183 $ 5,876,756 +15.9 $ 63,306,036 $ 38,595,620 +64.0 tv plan came from H. K. Newburn, presi- CBS 20, 468, 769 16,590, 891 +23.4 183,280,533 155,065,646 +18.2 dent of Educational Television & Radio DuMont 3,102,708 Center at Ann Arbor, Mich., with which NBC 18, 267, 063 15,618.704 + 17.0 152,744,029 131,884,639 +15.8 NBC is cooperating in this project; Dr. TOTAL $45,548,015 $38,086,351 +19.6 $399,330,598 $328,648,613 +21.5 Franklin Dunham, radio -tv chief, and Mrs. Gertrude G. Broderick, radio -tv- education 1956 NETWORK TV TOTALS TO DATE specialist, both of U. S. Office of Education; ABC CBS NBC TOTAL Frank E. Schooley, president, National Assn. Jan. of Educational Broadcasters; Dr. Carroll V. $ 6,382,046 $ 17,820,455 $ 14,695,116 $ 38,897,617 Feb. Newsom, president, New York U.; Ralph 6,418,210 16,928,361 13,845,000 37,191,571 March 6,747,928 17,884,976 15,955,688 Lowell, board chairman, Educational Tv & 40,588,592 April 6,173,922 Radio Center; Dr. Grayson Kirk, president, 17,668,950 15,136,596 38,979,468 May 6,639,132 Columbia U., and managers of several edu- 18,260,894 15,710,403 40,610,429 June 6,119,917 cational tv stations, among others. 17,935,789 14,186,929 38,242,635 July 5,532,030 18,481,719 13,733,765 37,747,514 KGON Becomes NBC Affiliate Aug. 6,842,292 19,430,748 16,323,549 42,596,589 Sept. 5,638,376 18,399,872 14,889,920* 38,928,168* KGON Oregon City, Ore., operating at Oct. 6,812,183 20,468,769 18,267,063 45,548,015 1520 kc with 1 kw, has joined NBC Radio TOTAL $63,306,036 $183,280,533 $152,744,029 $399,330,598 as an affiliate, it was announced jointly by S. Irwin Adams, owner and general manager * Revised as of Dec. 18, 1956. of Clackmas Broadcasters Inc. (operator of ** Effective Sept. 15, 1955, DuMont Television network changed from a national net- KGON) and NBC Radio's station relations work to a local operation. vice president, Harry Bannister. BROADCASTING TELECASTING December 24, 1956 Page 59 NETWORKS PROGRAM SERVICES the Ampex equipment will be used primarily Lang -Worth, Filmusic Combine, to replace kinescopes in overcoming time Executive Changes Announced differences. Since Nov. 30, it has been used daily to record the Douglas Edwards news CONSOLIDATION of Lang -Worth Feature show, which originates in New York, for Programs and Langlois Filmusic was an- delayed feed to west coast affiliates. The re- nounced last week by John D. Langlois, for- cording is done in Hollywood. The same pat- mer secretary- treasurer and recently -elected tern will be followed in the case of Talent president of the Lang -Worth organization. Scouts. Mr. Lodge said he had polled all He replaced C. O. Langlois Sr., who moved west coast affiliates and found them unani- up to board chairman. C. O. Langlois Jr. mously in favor of the tape recording over remained as president of Filmusic. kinescopes of the Edwards program. Hugh S. Allen Jr., former west coast op- As a precautionary measure, programs erations director, was named national sales that are recorded also are kinescoped at INSPECTING NBC -TV'S first Ampex manager and was succeeded by G. R. Jones. the same time, in case of mishap in the re- video tape recorder [BST, Dec. 17] are The firm plans to expand its radio jingle cording. This practice will be continued dur- Thomas W. Sarnoff (r), director of output by establishing a merchandising serv- ing the break -in period until network author- production and business affairs for ice geared to local selling. Among recent ities are confident that the equipment and NBC's Pacific Div., and John E. Bur- L -W subscribers are WOW Omaha, WKY the man handling it are ready to stand on rell, manager of the network's tv tech- Oklahoma City and KHPO Phoenix. their own. Mr. Lodge pointed out, paren- nical operations, Hollywood. The $75,- thetically, that Ampex technicians had fin- 000 machine, one of three purchased Illinois Athletic Commission ished up their training chore for CBS-TV by the network, was the first to be de- Proposes Tv Tax on Fights west coast engineers early last week and livered, arriving in Hollywood Dec. 13. that network people now are operating the PROPOSAL of a 5% "television tax" on equipment entirely on their own and doing revenue derived from telecasting of boxing Illinois an "excellent " job. week the operation of similar Ampex tape and wrestling exhibitions in was ad- recording equipment delivered to its own vanced Wednesday by that state's athletic CBS -TV has ordered five prototype units commission. and seven regular production models. It has Hollywood studios week before last. Seg- ments of the Tennessee Ernie Ford Show Recommendation for such a levy was two prototypes in the west coast operation, contained in a year -end report by the com- and a third was received in New York last and Modern Romances were reported to have been taped for closed-circuit transmis- mission, which blamed tv primarily for Wednesday night. The New York recorder was sion to New York last Thursday. NBC adverse attendance at matches. Report will be tested several weeks before use, and sent to Gov. William Stratton for study Mr. Lodge said it is undecided whether it spokesmen said this demonstration was for network officials only. and suggests the tax take the form of a would then be used in New York, or sent levy on promoters. to augment Hollywood facilities. NBC Radio, WKBW Buffalo The commission reported an increase in NBC, meanwhile, tested privately las tax receipts for 1956 over those last year, To Affiliate Fully on Jan. 1 but claimed public interest in boxing and NBC RADIO, which has been without an wrestling has reached á "dangerously" low affiliate in Buffalo, N. Y., since WGR moved ebb in Illinois. Televising of fights in the to ABC June 1, last week signed WKBW state has downgraded attendance "to a that city as an affiliate [BT, Dec. 17]. point where the cost of supervising some [of Although the affiliation agreement does them] exceeds the total tax on admissions not become effective until Jan. 1, WKBW collected from these shows," it was con- was to begin carrying NBC programs on a tended. limited basis immediately, officials reported. Among other reasons given for decline of The 30 -year old radio station operates on box offices was that each sport has only one 1520 kc with 50 kw. NBC owns and oper- promoter -James D. Norris, head of the ates WBUF (TV) Buffalo. International Boxing Club, for boxing, and Fred Kohler Enterprises Inc. for wrestling. WGAT Becomes ABC Affiliate The three championship fights in Illinois

WGAT Utica, N. Y., an independent, 1 -kw prevented the commission from realizing a day and 500 -w night station on 1310 kc completely dismal fiscal year, it was said. and owned by Star Broadcasting Co., last Twenty of some 30 professional fights were week became an ABC Radio affiliate, it was televised in the state during 1956. announced jointly by WGAT President Thomas L. Brown and ABC Radio Station Stations Finding Markets Relations Director Edward J. DeGray. For Copy Clinic Messages

NETWORK PEOPLE PUBLIC SERVICE messages with built -in sales value are being offered to radio sta- Bruce Bryant, account executive with CBS - tions by Copy Clinic Inc., Seattle, accord- TV Spot Sales, named eastern sales manager. ing to the firm's president, Hugh M. Feltis. He succeeds Tom Judge, resigned to join The package consists of a collection of spot Closed- Circuit Telecasting System Inc. [BT, announcements urging safe driving and Dec. 17]. keyed to specialized weather and holiday THERE'S ONLY ONE LEADER... Joe Magigo, ABC press information, Holly- conditions. wood, to new position as manager of tv MONTANA The firm reports that stations buying the KF-TV4 promotion - press information, ABC - TV package in the Northwest have found them THE CONTINENTAL- STATION, BUTTE DIVIDE Western Div. easily sellable to local sponsors. Welles Rangen, N. Y. Times correspondent A station can purchase exclusive rights in Moscow recently expelled by Soviet au- to the package for its area at a price rang- thorities for taking unauthorized pictures, ing from $25 to $500, depending on the joins NBC News as chief of network's Cairo number of stations in the market. Canadian bureau. He succeeds Wilson Hall, who has rights have been sold to All- Canada Radio returned to U. S. because of his health. Facilities, Toronto. Page 60 December 24, 1956 BROADCASTING TELECASTING STATIONS

BIS Director Campbell Dies Ruegg KNX Manager; CHARLES H. CAMPBELL, 52, director of West to KSFO Post the British Information Services in Wash- ington who died Dec. 18 in Knoxville, Tenn., FRED RUEGG, assistant director of labor was honored Friday by capital officials, relations for CBS Inc., has been named gen- media representatives and business associates eral manager of CBS -owned KNX Holly- at memorial services held at St. John's Epis- wood and the Columbia Pacific Radio Net- copal Church, Washington. Death was due work, Jules Dundes, vice president in charge to an internal hemorrhage. He died in U. of of station administration for CBS Radio, an- Tennessee Memorial Hospital. nounced last Friday. Mr. Ruegg succeeds Bert who has Mr. Campbell had been active in media West, resigned -Robert circles and was known to literally thousands to join the Gene Autry O. Reynolds' KSFO San as MR. RUEGG MR. WEST of newsmen. He had been interested in ac- Francisco assistant general manager and sales manager. Earlier, tivities of Sigma Delta Chi, national jour- cian in 1938, and was program director of Bill Shaw, whom Mr. West succeeded as nalistic fraternity. Funeral services were the station from 1945 until named assistant general manager of KNX, went to KSFO as held Friday at the Tharp Sontheimer funeral director of labor relations for the parent vice president of licensee Golden West home in New Orleans. Burial was in Metai- CBS Inc. in March 1953. Broadcasters Inc. and KSFO mana- rie Cemetery there. general ger. The move pairs up the former KNX Mr. West has been general manager of "team" again. Golden West also operates KNX and CPRN since October 1955. PROGRAM SERVICE PEOPLE KMPC Los Angeles. Mr. West formerly WELT Goes Independent Jan. 7 Vinton Freedley Jr., formerly national sales had served with CBS Radio Spot Sales in manager of NBC Radio, joins Tv Dept. Inc., San Francisco. WELI, New Haven, Conn., will terminate, New York, as vice president and member of Mr. Ruegg, with CBS since 1938, entered by mutual consent, its affiliation with ABC, board. Tv Dept. Inc. is new company offer- broadcasting in 1931 with KFXD Nampa, effective Jan. 7, according to station Presi- ing television services to advertising agencies Idaho, and subsequently was associated with dent and General Manager Richard W. without television personnel of their own stations in Butte, Mont., and Portland, Ore. Davis. The station, an ABC affiliate since and makes available facilities for producing He joined CBS -owned KCBS (then KQW) June 1942, the past fortnight increased its tv commercials and industrial films. San Francisco as an announcer and techni- daytime power from one to 5 kw. Henry E. Minard, with United Press in vari- ous news and business posts, named business manager of Pacific Division of UP, with "Please check the publication in which an headquarters in San Francisco. Thomas M. Farrell, bureau manager at Grand Rapids, advertisement would be likely to have appointed Mich., UP business manager in the most impact on you." that city. John T. Bloom, with UP Lansing bureau, transferred to Grand Rapids as bu- reau manager. That's part of a survey conducted by Erdos & Mor- gan, independent researchers for Time, National Roderick W. Beaton, business manager, Geographic, Wall Street Journal, B.T. and others, United Press Southern Div., promoted to Southern Div. manager, succeeding Stanley among 1,936 executives in radio, TV and advertising. Whitaker, who will retire on Jan. 1. Of 7 publications in the field listed, BT was selected by 57.1%. Runner up scored 18.7%. Lyle Thayer, formerly with Music Corp. of America, to Capitol Records Inc., Holly- wood, as administrative assistant.

John Palladino, mixer in Recording Dept. of Capitol Records Inc., Hollywood, promoted to album producer. Luis Valentine, Radio Recorders, same city, succeeds Mr. Palla- dino. Harry Landon, vice president in charge of sales, Olmsted Sound Studios, N. Y., named chairman of Volunteer Radio & Tv Committee of Greater New York Fund. Keith Kerby, western division manager of United Fm, sales promotion firm for fm stations, father of girl, Melinda Susan.

PROGRAM SERVICE SHORTS Voice of America is recruiting actors, an- nouncers and narrators who live in Washing- ton area for part-time work. Applications should be mailed to Dan Morley, produc- tion manager, Voice of America, 330 Inde- pendence Ave., S. W., Washington 5, D. C. and should include brief summary of pre- vious experience. BROADCASTING TELECASTING December 24, 1956 Page 61 STATIONS

WGN -TV Caught Between Protests SEC Is Investigating Over Cancellation of 'Luther' Film CAGEY C -C Debentures Sales A LARGE NUMBER of protests prompted BASKETBALL at 5 a.m.! That's the PUBLIC investigation into sale of $4 mil- WGN -TV Chicago last Tuesday to cancel a way daytimer WWKY Winchester, lion of debentures by Crowell -Collier Pub- world tv premiere of the motion picture Ky., has solved the problem of carry- lishing Co. in the last two years has been "Martin Luther," dealing with the life of ing nighttime basketball games -and ordered by the Securities & Exchange Corn - the 16th century leader of the Protestant with a sponsor, too. mission. Crowell- Collier recently called off movement in Germany. The games of six Kentucky colleges the $16 million purchase of the Harry M. In announcing cancellation of the film, are carried live on a regional network Bitner (Consolidated Television & Radio scheduled to be shown on the station's 10 and WWKY tapes the play -by -play Broadcasters) properties [BT, Nov. 26]. feature movie program last Friday, p.m. for rebroadcast the next morning under The communications empire envisioned Ward L. Quaal, vice president-general man- the sponsorship of Ashland -Aetna (pet- by C -C was gasping for life last week as the ager of WGN Inc. (WGN- AM -TV), attrib- roleum products) dealers. The week- firm suspended its two remaining magazines uted the action to "policy" reasons and cited day games are repeated at 5 a.m. with and Woman's Home Companion. from WGN - -Colliers "emotional reaction" stemming rebroadcast at 1 p.m. Saturday games announced its inquiry has no con- TV's plan to televise the movie. Drew, WWKY gen- SEC Sundays. Charley nection with suspension of Colliers and Com- A group of Protestant clergymen in Chi- says the live broadcasts eral manager, panion since the matter had been under cago later protested cancellation of the heard in the WWKY area, cannot be study for some time. The commission will movie, charging that "pressures" had been hence the feasability of the rebroad- and investigate sale of debentures and common brought by the Roman Catholic Church at the rather unusual early morn- casts stock to determine if "full disclosure" re- that the action violated freedom of the press ing hour. and amounted to "censorship" in violation quirements of the law have been violated. of the station's authority to broadcast. Paul C. Smith, C -C president-chairman, Speaking as chancellor of the Chicago said the company is cooperating with SEC Archdiocese of the Catholic Church, the Rt. ent positions under the new owner, WBC and expressed confidence the probe "will Rev. Msgr. E. M. Burke denied any formal President Donald H. McGannon announced. disclose nothing unfavorable to the com- pressure had been put on WGN -TV to can- WIND operates with 5 kw directional on pany." cel the film and added: 560 kc. Westinghouse also operates WBZ- The decision to fold the two publications, "As far as the 1.8 million Catholics here AM-TV Boston, WBZA Springfield, Mass., within six months after the death of Ameri- are concerned, it was an individual matter if KDKA -AM -TV Pittsburgh, WOWO Fort can magazine, was reached Dec. 14 in a they saw fit to protest against a film they Wayne, Ind., KEX Portland, KYW -TV six -hour board meeting. The two magazines consider historically inaccurate, if not down- Cleveland and KPIX-TV San Francisco. were facing a $7 million deficit this year. right insulting." Magazines Inc., publisher of Look The incident was further joined Thursday Cowles with the Cowles broadcasting when the Illinois Div. of the American Civil KVOR Sold for $142,000 and identified acquired the Collier's title and Liberties Union protested "censorship by To WERE Sales Head, 2 Others interests, two Crowell- Collier magazine selling sub- private pressure groups" and suggested Springs, Colo., SALE of KVOR Colorado sidiaries for $1.6 million last Thursday. Riggs and F. Robert Greene to a by John Cowles also is expected to take over Col- erced." It said the incident is "an illustration A. Dunbar, sales group headed by Charles lier's unexpired subscriptions and has agreed of the tendency of those in control of com- of WERE Cleveland, Ohio, for manager to lend the firm $1 million, taking a mort- munications" to submit to censorship. $142,000 was announced last week. KVOR gage on its Springfield, Ohio, printing plant. with 1 kw and is affili- operates on 1300 kc was last week WIND WBC Crowell-Collier negotiating Control Shifts to ated with CBS. with Hearst, McCall's, and Curtis Publish- In Record $5.3 Million Deal Messrs, Riggs and Greene bought the ing interests as regards the Woman's Home Colorado station last year for $120,000. FORMAL acquisition of WIND Chicago by Companion. They also own WHAM Rochester, N. Y., Broadcasting for an Current plans of Crowell -Collier regard- Westinghouse Co. esti- and Mr. Riggs owns WELM Elmira, N. Y. mated $5.3 million was consumated in Chi- ing KFWB Los Angeles, its sole broadcast- cago Friday. Associated with Mr. Dunbar are George W. ing property, are to retain and continue to R. Included in the purchase is a ch. 20 con- Furth and James Dudley, Cleveland operate the station. struction permit for proposed WIND -TV. businessmen. The Colorado transaction, which is subject to FCC approval. was Ralph L. Atlass, WIND president, and WGAR, WFMY -TV Send Reporters John Carey, commercial manager, and other handled by Allen Kander & Co., station staff members will continue in their pres- broker. To Cover Hungarian Revolts TWO stations reported special correspond- ents in Europe last week to observe the TN E TN E Hungarian -Polish revolts and refugee prob- lem and provide direct reports to their audi- STATION In STATI ON Cincinnati - ences. WGAR Cleveland dispatched Charles Day to the scene and WFMY -TV Greens- Get Four boro, N. C., sent Barry Farber with tv 'W All W equipment. Mr. Day has been shortwaving his broad- Personalities casts over CBS facilities. He hoped to meet the Cleveland Press mercy plane when it C Ratings Vienna. Mr. who C landed in Farber, speaks 14 languages, will be processed at the refu- Audience gee receiving point in Munich with Hun- Power garian refugees, returning with a group en route to this country. He has been active 50,000 WATTS OF SALES POWER in setting up the resettlement plan in North Carolina and has served as foreign corres- CINCINNATIf BUY WCKY INVESTIGATE CINCINNATI pondent with the affiliated Greensboro Daily OHIO ... TODAY OHIO News.

Page 62 December 24, 1956 BROADCASTING TELECASTING Six Staff Members Promoted Robert C. Wood Dies By WEWS (TV) Cleveland, Ohio In New York Hospital WEWS (TV) Cleveland last week an- SERVICES were be held nounced promotions for six veteran staff FUNERAL to last Saturday at members. The announcement was made at YOUR the Campbell Fu- a party in the new WEWS building for 250 neral Home in New agency and newspaper guests. Appointments include: York for Robert C. Wood, 46, national BROADCAST Joseph B. Epperson, chief engineer since sales director of 1946, was elected by the company's board Storer Broadcast- of directors to be vice president for engi- ing Co., who died neering of Scripps- Howard Radio Inc., EQUIPMENT owner of WEWS. Wednesday of a heart attack in Peter Hlinka, member of the station's Doctors Hospital, sales staff since 1950, was named Ohio ad- New York. Mr. MANUFACTURER vertising sales manager. Wood had had an Donald L. Perris, who has served in abdominal opera- various capacities at WEWS since 1948, MR. WOOD tion the week pre- was named assistant to the general manager. FROM vious. He York City. SPEAKS Ernest E. Sindelar, supervisor and director lived in New 22 -year veteran broadcaster, Mr. Wood since 1947, was appointed director of opera- A had joined Storer in 1951 as midwest sales manager in Chicago and later moved to New EXPERIENCE York as national sales manager. Last Nov- ember, he had been appointed national sales director [BT, Nov. 19]. Before joining the Storer stations, Mr. Wood was account executive at several New York agencies and before that commercial program sales director of WOR New York, where he had started his broadcast career. At Storer, he was responsible for the devel- ...when he opment of all national sales and supervision of sales offices in San Francisco, Chicago and New York. He was headquartered at Storer's New York sales office. suggests As an infantry sergeant during World War II, Mr. Wood received the Bronze Star medal and the Purple Heart. Stainless He is survived by his widow, Bergi; a son, Robert Christopher Wood; and a STAFF MEMBERS who have been promoted brother, Edwin Wood. at WEWS (TV) Cleveland include (I to r): Towers standing, Joseph B. Epperson, Earl W. Keyes, Peter Hlinka; seated, Donald L. Perris, James E. Kirkey and Ernest E. Sinde- lar. tions, in charge of all program production. James E. Kirkey, on the WEWS produc- tion staff for the past nine years, was named production supervisor, and Earl W. Keyes, director at the station since 1947, was ap- pointed program supervisor.

LIBEL

SLANDER FIRST regularly scheduled local simul- Write for descriptive literature cast by KGW -AM -TV Portland, Ore., PIRACY will begin Jan. 12. The show, an hour PRIVACY western variety program, will star Stainless, inc. KGW-TV's Heck Harper and is be- NORTH WALES PENNSYLVANIA COPYRIGHT ing sponsored by Wolfard Ford Motor Co., Portland, for 26 weeks. At the Guard against embarrassing loss are (I to seated, by having our unique, special contract signing r): A INSURANCE Walter E. Wagstaff, KGW -TV sta- L tion manager; John Slocum, account which is adequate and surprisingly inexpensive. executive of Carvel, Nelson & Powell agency; John H. Eichhorn, general 4 WRITE FOR DETAILS AND RATES manager of KGW radio; standing, EMPLOYERS REINSURANCE John Ettleson, KGW-TV account ex- CORPORATION ecutive; Bob Peterson, of the Wolfard INSURANCE EXCHANGE Co., and Mr. Harper. The new ch. 8 outlet began telecasting Dec. 15. KANSAS CITY, MISSOURI 1 BROADCASTING TELECASTING December 24, 1956 Page 63 STATIONS

Van Haaften Appointed Manager from Miami after working with the WSKP KTWO -TV; February Start Set staff. The station is scheduling its new pro- STATION BREAK Of gramming format late this month. C. VAN HAAFTEN, program manager and Mr. Wright revealed that he has received TWO CONVICT musicians made film buyer at KOA-TV Denver since 1953, "innumerable inquiries" from stations, seek- their escape during a tape recording has been appointed general manager of ing advice and assistance in setting up pro- session at KPRC Houston a fortnight KTWO-TV Casper, grams of "quality music and news," similar ago. Wyo., effective last to WPAT's own format. He said that the The convicts, Robert O. McDonnell, Monday, it has station is currently negotiating with more a saxophonist, and Paul E. Myre, been announced by than 25 stations for such a service. trombonist, were among 16 men Burt Harris, presi- brought from Ramsey Prison Farm in dent of Harriscope Allen Resigns WTVJ (TV) Posts Brazoria County, Tex., to perform on Inc., permittee of the station's Behind Prison Walls the new station JOHN S. ALLEN, vice president- director- show. which plans to be- general sales manager of WTVJ (TV) Miami, While guards watched one door, gin commercial op- will end his association with the station Jan. the two convicts walked out another. 1 to go into his own consultant eration about Feb. management They were last seen entering a wooded business in the Miami area. The new firm, 1 next year. area in Houston. Mr. Harris also to be known as John S. Allen & Assoc., will advise in broadcast management and other announced that the MR. VAN HAAFTEN Meeker Co. has phases of tv and radio and in newspaper ad- been named national sales representative for vertising. Barry, Rittenberg Appointed KTWO -TV with John McGuire Co., Den- New Directors of KTTV (TV) WBZ -TV Top Hour Rate $2,400 ver, appointed regional representative. CHARLES C. BARRY, vice president of WBZ -TV Boston has issued Rate Card No. Loew's Inc., and Saul N. Rittenberg, Metro - WPAT Furnishes Programming 11, which raises the station's highest one- Goldwyn -Mayer studio executive, are new For WSKP's New Music Format time hourly rate from $2,250 to $2,400, ac- A. general man- WPAT Paterson, N. J., and WSKP Miami, cording to Franklin Tooke, ager of the Westinghouse Broadcasting Co. Fla., have entered into an arrangement station. The new rates become effective Dec, under which WPAT will provide the Miami station with complete musical program- 16 for the NBC affiliate. ming, it was announced jointly last week Tv by Dickens J. Wright, WPAT president and Blair Appoints Stringer general manager, and William O'Neil, presi- APPOINTMENT of Arthur Stringer, sales dent of WSKP. manager of KTVR -TV Denver, as manager Programs on WSKP will be patterned of the Chicago office of Blair Television after WPAT's successful evening show, Gas- Assn. is being announced today [Monday] by light Revue, with WPAT supplying the mus- Richard Foote, executive vice president of ical programming schedule and information the tv station representative. Mr. Stringer on programming techniques. David Gordon, replaces Donald Ward, who has resigned to MR. BARRY MR. RITTENBERG music director of WPAT, returned recently study at the Chicago Theological Seminary directors of KTTV Inc., which operates KTTV (TV) Los Angeles. Their appoint- ments were announced by KTTV Inc. Board Chairman Norman Chandler. Mr. Barry, who joined Loew's Inc. in April of this year, has supervised that com- pany's entry into the television field, includ- ing the release of the MGM feature library to tv and the acquisition of interests in tele- vision broadcasting properties. Mr. Rittenberg formerly represented Loew's as a member of the law firm of Loeb and Loeb. This year he joined Loew's in a full time executive capacity at its MGM Studios in Culver City, Calif. Loew's Inc. owns 25% of capital stock of KTTV Inc. The balance of 75% is owned by the Times -Mirror Co.

20% Increase in Day Rates Announced by WGN Chicago AN INCREASE in daytime rates, averaging 22% was announced last week for WGN Chicago by Sales Manager William A. Mc- Guineas. Nighttime rates will remain the same, with the new day rates becoming THE Atlantic Refining Co., through N. W. Ayer & Son, has signed to sponsor effective Jan. 1. The Atlantic Weatherman for one year on WGLV-TV Easton, Pa. The weather Also announced by Mr. McGuineas was show began on Dec. 12. Present for the contract signing were (I to r) : seated, E. C. a 7% increase in sales volume for the first Smith, Atlantic district manager; Thomas J. Donahue, N. W. Ayer & Son; William 10 months of 1956 [CLOSED CIRCUIT, Dec. Latham, WGLV -TV general sales manager; standing, Charles R. Thon, WGLV-TV 10]. Under the new card, Class A rates will general manager; Sargent Lea, Atlantic assistant advertising manager, and Ken jump from $450 to $520 an hour. Current Kirkander, weathercaster for the show. advertisers will receive the customary six month protection against the higher rates. Page 64 December 24, 1956 BROADCASTING TELECASTING STATION SHORTS WOV New York announced last week that, according to Pulse study, station's Negro The C 0of listenership up to midnight has shown over- all gain of 48.4% in November as compared with last March. WOV operates 24 hours a paid circulation day, with Negro broadcasting scheduled 131 hours daily. WSGN Birmingham, Ala., reports October The surest barometer of read - and November gross sales have increased eracceptance of any publication 121% over same two months of last year. is its paid circulation. Special KBIG Hollywood plans to install microwave people read business and trade equipment on Mount Lee in Hollywood Hills journals for hard news and for which will connect studios with its Catalina ideas -tools of their professions Island transmitter. WFRV -TV Green Bay, Wis., has placed or trades. They get their en- WHBF -AM -TV Rock Island, Ill., announces its new 1,165 -ft. tower in operation. tertainment elsewhere (mostly new pension plan for its employes. Pension On hand for launching of new tower, from radio and television). benefits supplement group insurance and part of station's $750,000 expansion Blue Cross -Blue Shield. Plan not mandatory program, are (I to r) Soren H. Munk - A paid subscription immedi- but 100% of employes reportedly signed hof, executive vice president and gen- ately establishes a contractual for it. eral manager of WFRV -TV; Judge sub- Arch MacComb, and Chief Engineer relationship between the WDGY Minneapolis -St. Paul has added new Harry Hill. The tower is 1916 feet scriber and the publisher. The in Builders studios to executive offices Ex- above sea level and official inaugural subscriber pays his money be- change Bldg., Minneapolis. ceremonies for the new headquarters cause he needs the publication and studio building are planned in to keep pace with developments REPRESENTATIVE APPOINTMENT mid -January [BT, Dec. 17]. in his own business. He is too WBAT Marion and WKBV Richmond, both busy to read those publications Indiana, appoint Everett -McKinney Inc., John S. Allen, vice president- general sales N. Y. manager, WTVJ (TV) Miami, will resign on which do not meet his require- Jan. 1 to start his ments, even if they come to him WOL -AM-FM Washington appoints Grant own management gratis. Thus, if reader interest Webb & Co., N. Y., effective Jan. 1. consultant firm, is not sustained, paid circulation KPIG Cedar Rapids, Iowa, appoints Devney John S. Allen & is promptly affected. & Co., N. Y. Assoc. Inc., in southern Florida. BT for the Jan.-June, 1956 REPRESENTATIVE PEOPLE Max Bice, chief en- audit period averaged a paid gineer, KTNT -AM- Ted M. Shuster, sales service representative weekly circulation of 16,401. FM-TV Seattle - This is the largest paid circula- for NBC -TV, named account executive in Tacoma, Wash., N. Y. office of Young Tv Corp.. named assistant tion in the vertical radio -tv field. manager. BT in fact distributes more paid STATION PEOPLE MR. ALLEN Gil Stratton, circulation annually than the Durwood Powell, general manager of WBCR KNXT (TV) Los Angeles sports announcer, combined annual paid of all Christianburg, Va., elected vice president, named sports director for station and CBS other vertical magazines in this continuing his duties as general manager. Tv Pacific Network. field. Mitchell, of KYOR Blythe, Norman J. Suttles, formerly general Ray manager manager is a member of the Audit to KICO Calexico, both Calif., as station of Fayetteville BT manager and Mrs. Pat Mitchell named traf- (N. C.) Chamber of Bureau of Circulations -the only fic manager of KICO. Commerce, named paper in our field to enjoy this general manager of privilege. The symbol below is W F N C- AM -FM, your guarantee of integrity in same city, succeed- ing Victor W. Daw- reporting circulation facts to /ryitne/ People are son, who remains buyers of space. president of Cape is Fear Broadcasting There no blue sky or un- Co. verified claims in B.T. That is Looking Mar why is the basic promo- Ken Light, former- BT ly in advertising tional medium in the radio -tv MR. SUTILES business for him- field, with 25 years of loyal read- at uu self, to WDGY Minneapolis sales staff. ership and paid circulation to Erwin Needles, local sales manager, WKNB- back it up. Si TV New Britain (Hartford) Conn., appointed to newly- created post of tv sales director. BIRMINGHAM David Scott continues as national tv sales manager. Alabama's aft" in Television Dorothy Shnfelt, continuity director-sales service manager, WNEM -TV Bay City, BLAIR -TV Mich., to KSBW -TV Salinas, Calif., suc-

BROADCASTING TELECASTING December 24, 1956 Page 65 STATIONS ceeding Continuity Director Neal Edmond- Hempstead, N. Y. Mr. Clayton succeeds L. A., as announcer; Tom Cope to WSVA- son. George Ball who resigned to enter non- TV Harrisonburg, Va., as cameraman, and broadcasting field. Erma Siebens to KTIV Sioux City, Iowa, James E. Blake, assistant national tv sales film department. All are recent graduates of manager, KSTP Inc., Minneapolis -St. Paul, Dorothy Cotton, women's director, WHEC Northwest Radio & Tv School. named national tv sales manager and Byron Rochester, N. Y., named publicity-promo- E. Anderson, assistant radio sales manager, tion director. Robert Forward, west coast advertising ex- appointed national radio sales manager. ecutive, to KMPC Los Angeles as director Joe Bartus, salesman in local men's furnish- of programming. ings store, to sales staff of WHBC Canton, Ohio. Ed M. Yalowitz, account executive, Natalie Ross joins announcing staff of WFIE (TV) Evans- WJBK -TV Detroit. ville, Ind., named Charlie Hicks, WDEH Sweetwater, Tenn., promotion manag- to WWIT Canton, N. C., as announcer and er; Wes Potter, Wiley Carpenter to WWIT as relief an- WSM -TV Nash- nouncer replacing Red Jones, who is re- ville assistant news signing to devote fulltime to insurance busi- director, and Jerry ness. Baum, WIKY Evansville an- artist, to Billy Mize, western recording nouncer, to WFIE MR. BLAKE MR. ANDERSON KAFY Bakersfield, Calif., as m.c. of KAFY MR. FORWARD as announcers -di- Wilkinson, women's Hayride. Mrs. Margaret program rectors. director, WBEN Buffalo, N. Y., retiring Don Cavitt to WDGY Minneapolis as disc after 24 years with station. Gene Healy, WPAC Patchogue, N. Y., jockey- newsman. named director of local station relations and Barbara J. Fletcher, assistant traffic manager Dave Corbin, KCBS San Francisco, named Alan Walden, news editor, appointed station at -TV South Bend, Ind., appointed WNDU promotion writer. news editor. Jack Tierney, WPAC, named traffic manager of WNDU. Nancy Chain - local program manager. paigne succeeds Miss Fletcher at WNDU- Mike James, WNAV Annapolis, Md., to TV. WBAL Baltimore. John Sedwick, program department, WBAL- The Dalles, Ore., as TV Baltimore, to Brent Gunts Productions, Frank Pollack, announcer, KRUX Phoenix, Sprig Parrott to KODL as supervisor. appointed program director. combo man; Vern Wright to KPOJ Port- same city, program land, Ore., as combo man; Norma Walter to James F. Baldwin, recently released from John T. Clayton, account executive, N. Y. KING Seattle, as traffic manager; Beverly service, rejoins KTVT (TV) Salt Lake City, public relations firm of Ruder & Finn, ap- Rawson to KMPC Hollywood, traffic de production- director's staff. pointed director of public affairs, WHLI partment; Phil Prindle to Sales Aid Co. Charles Davies, N. Y. sales office of Crosley Broadcasting, to N. Y. office of WGN Inc. (WGN -AM -TV Chicago), assigned to na- tional tv sales. Henry B. Clay, executive vice president - general manager, KWKH Shreveport, La., re- elected president, local Chamber of Com- merce. William G. Stewart, general manager of KGHF Pueblo, Colo., elected president of local Kiwanis Club. Joe Foss, CBS -WBBM Chicago sportscaster, signed to handle commentary for Aluminum Bowl game between Montana State U. and St. Joseph's College in Little Rock, Ark., on CBS Radio Dec. 22. Francis E. (Dinny) Whitmarsh, WBZ-TV Boston news supervisor, is author of Famous American Athletes of Today, published by L. C. Page & Co. Chapter on radio -tv in sports is included. Al Maynard, purchasing agent for ABC in Hollywood, married Opal Scott last month. Phyllis M. Bishop, performer-director of tv continuity, WMBR -TV Jacksonville, Fla., married to James T. Hanskat, assistant THE western adventure series Frontier is being shown in the 10:30-11 p.m. time floor slot on WTOP-TV Washintgon under the sponsorship of Indian Lake Estates, Florida. director at WMBR -TV, Dec. 14. Present for the contract signing are (1 to r): seated, Elizabeth Matheney, Indian Bill Adler, sales manager, WABD (TV) New Lake advertising and public relations director; Leon Ackerman, Washington realtor York, father of son, William Jr., Dec. 1. and president of Indian Lake; Len Ringquist, NBC Film Sales representative; standing, Emanuel Levine, president of Levine Adv. Agency; Taylor B. Bryan, Indian Michael Joseph, national program manager, Lake vice president; Peter V. O'Reilly, WTOP -TV account executive, and Robert Founder's Corp. (WTAC Flint, Mich.; A. J. Bordley, WTOP -TV director of sales. WTOP -TV personality Mark Evans will WFBL Syracuse, N. Y.; KPOA Honolulu host the series. and KTVR -TV Denver, Colo.), father of boy, Jay Eric, Nov. 27. Page 66 December 24, 1956 BROADCASTING TELECASTING TRADE ASSNS.

AMST Appoints Lindow will be retained as a consultant for that Progress of Educational Tv station. During his absence, WFDF will be Cited in CJET Status Report Its Executive Director operated by Elmer Knopf, program director, of titles a LESTER W. LINDOW, vice president -gen- as acting general manager, working with "FOUR Years Progress" status eral manager of WFDF Flint, Mich., has Marvin Levy, sales manager. report on educational television issued last week Educational been named executive director of the Assn. by the Joint Council on Tv. JCET reported there are 24 educational of Maximum Service Telecasters [CLOSED, Calif. Radio -Tv News Club video outlets on the air, plus three educa- CIRCUIT, Dec. 17]. Asks Governor for Free Access Announcement was tional stations operating on commercial made by AMST THE Radio & Television News Club of channels (WOI -TV Ames, Iowa; WNDU- Southern has joined in protest of TV Bend, Ind., and KOMU -TV Co- President Jack Har. California South ris, KPRC -TV the refusal of the California State Com- lumbia, Mo.), reaching 60 million people. mittee to allow under Houston, Tex. on Un- American Activities Seven other educational stations are KNX microphones in a recent Los Angeles construction and due to begin early in 1957. Mr. Lindow will assume his new session [DDT, Dec. 17]. Five applications are pending and about 35 Signed by the club president, John Hol- other communities are actively interested in post late in January brook of MBS, the protest to State Senator building educational stations. on leave of absence Hugh Burns said in part: More than $50 million has been spent on from his radio job. "It is our contention that the media of ra- educational tv, JCET reported. Of this Offices will be es- dio and television are as entitled as those amount, $5 million has come from state leg- tablished at 17 3 5 of the press to free access to the open islatures, $7 million from institutions of MR. LINDOW DeSales St., Wash- and public hearings of such an agency as a higher learning, and $3 million from boards ington. state legislative committee. It is noted that of education and municipal governments. AMST was organized last summer -orig- your reason given for banning the micro- Commercial broadcasters have contributed inally as a group to represent the vhf view- phones was that they would pick up the $5 million and private institutions, busi- point to the FCC. The Commission was then by -play and small talk around the committee nesses and individuals have added $7 mil- grappling with the problem of uhf and vhf, table. However, there was no restriction lion. Foundations have contributed or intermixture and deintermixture, and upper placed on a newspaper printing, if it chose, pledged more than $25 million the report band vs. low band propagation. When finally a verbatim record of every word spoken at estimated. established, AMST included all uhf stations, the committee hearing. Educational stations are telecasting about and vhf, which operate with maximum "We maintain that this is discrimination 700 hours per week, JCET reported. It power. Its 125 members have pledged against radio and television coverage of the marked as a "definite trend" the transmis- $100,000 to underwrite a nationwide field news -and an interference with the free sion of in- school programs. Reference also intensity survey of both uhf and vhf signals. flow of public information." was made to regular and systematic instruc- with Wilkes- Barre, This begins next month Meanwhile, the Board of Trustees of Los tion for adults. Pa., and New Orleans, La., as the first mar- Angeles City and County Bar Assn. has The Educational Tv & Radio Center at kets (see TASO story, page 56). voted to pass over taking any action with Mr. AMST was fortunate in Harris said respect to physical removal of certain at- Lin - obtaining Mr. Lindow's services. "Mr. torneys from the hearing room during the conversant dow," he said, "is thoroughly congressional un- American activities investi- Pigraq with field and with the ob- the broadcasting gation there. No explanation was given by expedite the develop- jectives of AMST to William P. Gray, CBA president, who earlier WHBF ment of a full, nationwide television broad- had asked KNX to retain its tape recordings casting service, while at the same time pro- of that session as the only possible evidence by the pub- coverage area has tecting the service now received of the occurrence [AT DEADLINE, Dec. 17]. lic through the maximum power stations. He knows the problems of management and N. Y. City Council Ban on Tv 1,102,500 is experienced in public relations and in gov- ernmental activities by virtue of his Army Evoke's News Group's Protest people who spend radio -television duties in Washington." RADIO- Newsreel -Television Working Press Mr. Lindow, a 21 -year broadcast veteran, Assn. last Tuesday registered a protest with $1,339,059,000. has been general manager of WFDF since the New York City Council which barred 1947. Before then he was general manager tv news camera and sound crews that day (Total Retail Soles. S. M. Buying Power) of WRNY Rochester, N. Y., and of WFBM from covering proceedings, although news- Indianapolis, Ind. He started his broadcast paper reporters and still photographers were career with WCAE Pittsburgh. He is a 1935 admitted to the session. graduate of the U. of Wisconsin and worked The tv newsmen had attempted to cover with the Hearst newspapers in New York a session at which the council was consider- before going to Pittsburgh. ing a proposal to investigate itself. During World War II, Mr. Endow served In a statement to leaders of the council, as deputy chief of public relations for the the association declared that the legislative U. S. Group Control Council for Germany. body's action "is a violation of constitutional After overseas duty in England, France and guarantees of freedom of information." Germany, he was returned to the United Gabriel Pressman, roving reporter for States as chief of the Radio Branch, Dept. WRCA -AM -TV New York, revealed Wed- of the Army. He holds a reserve commission nesday he had recorded part of the council's as lieutenant colonel. session in spite of the announced ban, and Mr. Lindow is vice president and a direc- broadcast it on WRCA Wednesday. He said tor of AP Radio & Tv Assn. and chairman he merely placed a tape recorder near a mi- of the executive committee, NBC Radio Af- crophone and no one objected. filiates. He is an NARTB representative Mr. Pressman reported that NBC has serving as a director of the Assn. for Profes- taken "a firm editorial position" against sional Broadcasting Education. He also is the council's stand, and on Tuesday broad- active in Flint civic and business affairs. He cast ten spot announcements on WRCA- is married and has one daughter. AM-TV and on the network, calling the dis- While on leave from WFDF, Mr. Lindow crimination to public attention. BROADCASTING TELECASTING December 24, 1956 Page 67 TRADE ASSNS. MANUFACTURING

Ann Arbor, Mich., has distributed more White Heads Microwave Study DEMAND FOR RADIOS than 135 program series, comprising 1,801 individual programs, totalling over 775 COL. EDWIN L. WHITE, on leave from RISES, SAYS RETMA hours. The Center now is supplying six Microwave Services and former chief of the hours of programs per week to educational FCC's Special Radio Services Bureau, has Factory shipments up in '56 joined Radio- Electronics-Tv Mfrs. Assn. stations, JCET reported. It also pointed to Tv set deliveries decrease a $6 million grant to the Center from the for a two -month microwave assignment. Ford Foundation. Col. White will direct a program designed A RISING demand for home and portable Among the problems facing educational to show the importance of FCC's April 1 radios and clock-radios has been indicated outlets, JCET said, are those involving uhf hearing on frequency needs of the fast - by Radio -Electronics -Tv Mfrs. Assn., judg- growing microwave industry frequencies (two -thirds of the 258 reserved (above 890 ing by factory shipments to dealers during mc). FCC has announced the hearing is channels are uhf) and assignments to small the first 10 months of 1956. Tv shipments communities. designed to review all allocations above 890 mc to decide if changes in allocations were down a little, RETMA indicated in a "It is clear," JCET summarizes, "that edu- series of summaries showing October pro- cational television has made and is making for fixed and mobile services are necessary. duction, factory shipments and dealer sales real progress. There are problems but these This is the first step in an overall study of are gradually but surely being overcome. allocations in the upper spectrum. for both radio and tv sets. The facts clearly show that educational tele- Shipments of radio sets from factories to vision is having a tremendous effect upon the Press Club Elects Cosgrove, Rash dealers totaled 6,067,816 units in the first educational and cultural life of the nation. TWO men active in the broadcasting field 10 months of 1956 compared to 4,954,277 It is a tribute to the FCC that it has reserved are among newly-elected officials of the in the same 1955 period, according. to and continues to reserve these channels, National Press Club, Washington. RETMA. Radio shipment data do not in- making possible the present progress in edu- They are John P. Cosgrove, circulation clude auto sets, which do not move through cational television and providing for its manager of BT, who was elected a fort- retail channels. October radio shipments future development." night ago to a three -year term on the club's totaled 751,795 sets compared to 835,025 board of governors, and Bryson Rash, of in September (five -week statistical month) Speech & Theatre Conference NBC Washington, who was named financial and 757,196 in October 1955. To Hear RCA -NBC Color Experts secretary. Ty shipments to dealers totaled 5,433,750 VARIOUS facets of "color television in Ben J. Grant, assistant executive editor of sets in the first 10 months of 1956 com- America" will be examined by a panel of U. S. News & World Report, was elected pared to 5,987,044 in the same 1955 period. RCA -NBC representatives at the national president; John V. Homer, the Washington October tv shipments totaled 843,508 sets convention of the Speech & Theatre Con- Evening Star [WMAL- FM -TV], vice presi- compared to 829,126 in September and ference in Chicago Dec. 28, the network's dent, and William O. Varn, Associated Press, 812,312 in October 1955. treasurer. central division announced last Tuesday. Shipments of radio sets to dealers by Status, preparation, special problems and states during 10 TRADE ASSOCIATION PEOPLE the first months of 1956 educational tv implications will be covered follow: by the panel, headed by Charles F. Hunter, Ron Manders, sales promotion- merchandis- State Total State Total associate professor of radio -tv, Northwest- ing director, KFI Los Angeles, has joined Alabama 70,310 Nebraska 35,965 ern U. School of Speech and Chicago pro- service Arizona 33,428 Nevada 8,382 station department of Radio Adver- Arkansas 33,005 New Hampshire 20,790 ducer WNBQ (TV). tising Bureau. California 636,022 New Jersey 233,815 Colorado 45,003 New Mexico 19,112 Speakers and their subjects for the con- Connecticut 93,844 New York 970,509 Joseph Warren Barker, board chairman - vention are Elmer Nichols, advertising-pro - Delaware 11,677 North Carolina 92,995 president, Research Corp., Dist. of Columbia 54,389 North Dakota 13,260 motion manager, RCA Victor Dist. Corp., elected president Florida 117,832 Ohio 357,789 of Engineers Joint Council, N. Y., succeed- Georgia 97,094 Oklahoma 49,777 Chicago (status of color tv); Howard W. Idaho 13,365 Oregon 49,578 color sales development manager ing Dr. Thomas H. Chilton of E. I. DuPont Illinois 465,429 Pennsylvania 454,642 Coleman, Indiana 105,192 Rhode Island 36,410 of WNBQ Chicago (preparation for color de Nemours. Fischer S. Black, publisher - Iowa 58,985 South Carolina 37,688 Kansas 45,469 South Dakota 13,207 television operations); George A. Heine- editor of Electrical World, elected vice presi- Kentucky 77,694 Tennessee 75,611 mann, program manager of WRCA -TV New dent. Louisiana 83,751 Texas 256.108 Maine 32,333 Utah 20,501 York (special problems of WRCA -TV op- Maryland 112,217 Vermont 12,834 Alvin Dorian, former field consultant for Ex- Massachusetts 240,979 Virginia 95,663 eration), and Betty Ross West, supervisor Michigan 267,277 Washington 88,297 of public affairs and education, WNBQ ecutive Development Plans, named man- Minnesota 83.989 West Virginia 40,561 Mississippi 35,743 Wisconsin 112,571 and WMAQ Chicago (the implication of aging director of Western States Advertis- Missouri 132,540 Wyoming 7,161 color for educational television). ing Agencies Assn. Montana 17,073 Grand Total 6,067,816 Shipments of tv sets to dealers by states during the first 10 months of 1956 follow: State Total State Total Alabama 83,641 New Hampshire 17,206 Arizona 36,909 New Jersey 183,675 Arkansas 54,612 New Mexico 19,165 California 509,478 New York 603,041 Colorado 44,652 North Carolina 118,570 Connecticut 87,420 North Dakota 19,775 Delaware 14,474 Ohio 2991 United Press Facsimileimile Newspictures Dist. of Columbia 48,814 Oklahoma 3,415 Florida 178,331 Oregon 62,402 Georgia 116,570 Pennsylvania 377,120 Idaho 21,165 Rhode Island 28,524 and Illinois 301,469 South Carolina 50,939 Indiana 138,420 South Dakota 20,311 Iowa 63,772 Tennessee 97,392 Kansas 62.141 Texas 285,731 Kentucky 88,691 Utah 21,168 United Press Movietone Newsfilm Louisiana 99,492 Vermont 13,483 Maine 31,534 Virginia 99,416 Maryland 75,306 Washington 86,239 Massachusetts 161,112 West Virginia 61,684 Michigan 220,283 Wisconsin 101,687 [-) Li Build Ratings Minnesota 82,473 Wyoming 6,077 Mississippi 49,521 U. S. Total 5,421,036 Missouri 129,186 Montana 19,420 Alaska 2,943 Nebraska 45,578 Hawaii 9,771 Nevada 10,417 Grand Total 5,433,750 Radio production by factories in October Page 68 December 24, 1956 BROADCASTING TELECASTING totaled 1,348,864 sets, compared to 1,319; RCA's New Triple -Track Tape New Tv Monitor Introduced 189 in September and 1,500,206 in October Said to Add Sound Dimension A NEW tv transmitter monitor described 1955, according to RETMA. For the 10 as providing "many operational tests that months, 10,884,760 radio sets were manu- PLAYBACK of the first triple -track tape will speed and improve adjustment and factured, compared to 11,346,176 in the recording ever made for RCA Victor by a maintenance in both aural and transmitter same 1955 period, with the decline in auto symphony orchestra was demonstrated by circuits" was last week by Gen- sets. that company's engineers in Chicago last announced eral Radio Co., Cambridge, Mass. Production of tv sets totaled 820,781 in Thursday. Tv visual transmitter and intercarrier fre- October, compared to 894,211 in September Tapes are not being made available com- quencies can be monitored with the instru- and 759,735 in October 1955. The 10- mercially at present, but are used by en- ment, which has been labeled Type 1184 -A. month tv output totaled 6,080,052 sets, gineers as a tool for combining the three In addition, a complete intercarrier sound - compared to 6,520,241 in the same 1955 tracks of the master and producing a dual - detection system has been included. period. Of October tv sets, 131,243 had uhf track stereophonic tape. At the same time tuning facilities and 985 had tuners for the RCA Victor signed a new, long -term record- fm radio band. ing contract with Dr. Fritz Reiner, con- MANUFACTURING PEOPLE ductor Symphony Orchestra. Retail sales of radios totaled 585,666 sets of the Chicago Major Gen. Samuel R. Brentnall, U. S. Air tape in October (not including auto sets), com- the first ever to record on dual -track Force, retired, and formerly assistant chief pared to 756,345 in September and 724,305 for the company. of staff for guided missiles, appointed vice Victor claimed the tech- in October 1955. Radio sales for the 10- RCA executives president- assistant general manager for mili- months totaled 5,990,718 sets, compared to nique adds another dimension to recorded tary products division of Motorola Inc. high fidelity re- 4,666,981 in the same 1955 period. sound and will enhance cordings. It is limited now to studio use. Irvine D. Daniels, plant manager, General Retail tv sales totaled 683,573 sets in Oc- Among RCA executives present for the Electric Co., Owenbsoro, Ky., named gen- tober, 763,908 in September and 746,274 demonstration were L. W. Kanaga, vice eral manager of GE's tube department in in October 1955. Tv sales totaled 5,287,199 president- general manager of RCA Victor Owensboro. Nathan J. Cornfeld, patent at- sets for the 10 months, compared to 5,896,- Record Div.; Howard Letts, vice president- torney for company, appointed patent coun- 251 in the same 1955 period. operations manager; George Merck, vice sel for GE's electronic components division Output of auto radios totaled 3,607,911 president- manager of the Album Div., and in Syracuse, N. Y. in first 10 months of 1956, compared to William Miltenburg, chief engineer- manager Harry R. Clark, vice president of Linear 5,631,474 in the same 1955 period. of recording. Following Equipment Labs, Copiague, N. Y., to West- are radio and tv set produc- Mr. Miltenburg said the three sound tion figures for and 10 bury Electronics Inc., Westbury, N. Y., as October the first tracks "can also be combined into one months of 1956: assistant to president and general sales man- musically -balanced binaural tape from ager. Automobile Total long are Television Radio Radio which RCA -playing records processed." When triple track is used at a James P. Quam, 76, board chairman of Jan. 558,347 519,648 1,078,624 Quam- Nichols Co., Chicago, died in Venice, Feb. 576,282 437,611 1,093,506 recording session, three microphones are Fla.. Dec. 15. Mar. (5 wks.) 680,003 478,272 1,360,113 utilized with separate sound systems. Left April 549,632 299,253 992,982 and right systems cover the orchestra, while May 467,913 282,611 1,060,165 the third picks up the soloist. RCA Victor June (5 wks.) 553,025 296,256 1,073,775 recorded all sessions on monoral tape three WE July 336,931 198,565 566,697 years ago and then introduced dual -track Aug. 612,927 198,087 990,845 stereophonic tape, which is used for actual Sept. (5 wks.) 894,211 349,790 1,319,189 recording and being marketed commercially. HEARTILY Oct. 820,781 547,818 1,348,864 Mr. Kanaga predicted volume of the $300 million RECOMMEND TOTAL 6,080,052 3,607,911 10,884.760 record industry would reach this year and cited as contributing factors D -I to Replace WMT -TV Tower (1) the teen -age market, (2) increased aware- AND DRESSER -1DECO Co., Columbus, Ohio, ness of music, (3) public's change of attitude has been awarded the contract to replace the toward music and (4) new dealer display ENDORSE WMT -TV Cedar Rapids, Iowa, tower which techniques. blew down during the final stages of con- struction [BT, Dec. 17]. Steel shipments Williams Heads Century Dept. will start in March and erection of the 1,356 CENTURY LIGHTING Inc., New York, ft. tower is expected to take two months. has announced the formation of the Color Lighting Dept. with Rollo G. Wil- liams as its man- ager. Mr. Williams has 25 years experi- earolyn &oair OssociaEes ence in color, stage and architectural 30 PARK AVENUE. NEW YORK 16. N.Y. lighting and twice has won lighting contest awards. In addition, he is the author of two tech- MR. WILLIAMS nical books and has lectured extensively to technical groups both in the U. S. and abroad. KTVW The new department will service archi- CHANNEL 13 tectural, theatrical, motion picture and tele- SEATTLE- TACOMA, WASHINGTON "Thank goodness it's only you, Pop vision lighting and will conduct research KRIZ Phoenix said we could expect and development in light sources, color J. Elroy McCaw, Owner Santa about this time." media. color quality and color control. William Veneman, General Manager

BROADCASTING TELECASTING December 24, 1956 Page 69 AWARDS Ad Council Awards Drug Co., for American Red Cross fund best musical series: Perry Como Show raising. (NBC -TV); best special program: Project Go to 17 Agencies Leo Burnett Co., Chicago, through Leslie XX (NBC -TV), and best sport series: SEVENTEEN advertising agencies, 15 vol- R. Shope of Equitable Life Assurance Co. NCAA Football Game of the Week (NBC - unteer coordinators and 16 public service for the Register & Vote campaign of 1956. TV). campaigns placed through The Advertising Bryan Houston, New York, through CBS -TV took eight of the awards, NBC - Council were cited last Thursday by the Paleen Flagler of J. P. Stevens & Co., for TV five, and ABC -TV three. In the voting, council at its annual awards luncheon in Religious Overseas Aid drive. syndicated film programs were ruled in- New York. The campaigns ranged from the Campbell-Ewald Co., New York, through eligible. The annual awards ceremony will Rowe old (U. S. Savings Bonds, requiring eight H. T. of IBM Corp., for the Stop take place next Sunday night on The Ed agencies) to the new (Hungarian Emergency Accidents campaign; also for C -E's share in Sullivan Show. the Savings Bonds drive. Relief), and five of the 17 agencies were AWARD SHORTS honored for two or more campaigns each. Others cited for the Savings Bonds drive were Mitchell Wolfson, president of WTVJ (TV) Those cited, as announced by the Ad McCann -Erickson, Schwab & Beatty, G. M. Basford Miami, awarded plaque by Miami Dade Council's board chairman, and Young & Co. (all New York) and Jack R. Scott, Chicago. Chamber of Commerce for "exceptional Rubicam executive vice president, Louis N. public service" in helping to found Dade Brockway, included: CBS' Murrow Double Winner County Citizens Safety Council. Young & Rubicam, New York, through Harry C. William A. Hart of the Advertising Research In Seventh 'Look' Tv Awards Butcher, owner -manager of KIST Santa Barbara, Foundation, for ACTION. CBS' Edward R. Murrow was a double Calif., honored by L'Italo- Compton Adv., New York, through F. G. award winner among the 16 honored pro- Americano newspaper for his help in "bet- Jewett of the American Can Co., for Armed grams in Look magazine's seventh annual tering Italian -American relations" and for his book Forces Manpower Recruiting Drive; also tv awards, printed in the magazine's Jan. 8 My Three Years with Eisenhower, which for its share in the U. S. Savings Bonds issue on the news stands today (Monday). has been translated into Italian. Sta- tion was drive, coordinated by Robert R. Mathews of The balloting, taken of programs telecast honored for its Free Speech pro- gram and its Italian -American classical American Express Co. between Nov. 1 of last year and Oct. 31, Benton & Bowles, New York, through 1956, was by 1,500 newspaper tv critics and music program, Italian Musicale. Felix W. Coste of the Coca -Cola Co., for editors. Daniel F. Sullivan Inc. Adv., Boston, cited Better Schools campaign. Mr. Murrow was cited for his See it Now, by 20th Century Fox Film Corp. "in recog- BBDO, New York, through A. R. Stevens voted the best public affairs series of 1956, nition of a most outstanding example of a of American Tobacco Co., for CARE as while his Person to Person ranked as the commercial tie -in campaign with a major well as the United Community Fund appeal. best novelty series of the year. The Ford film production." J. Walter Thompson, New York, through Foundation's Omnibus was picked for the CBS -TV's Playhouse 90 series has been Allan Brown of the Bakelite Co. Union fourth consecutive year as the best educa- awarded Distinguished Service Citation by Carbide & Carbon Co., for Crusade for tional series, while Bishop Fulton J. Sheen's U. S. Reserve Officers Assn. for its produc- Freedom drive; also for Religion in Ameri- Li /e is Worth Living also was rated a tion of "Forbidden Area," which dealt with can Life, through Robert W. Boggs of Union fourth -time nod as the best religious series. Soviet sabotage of U. S. security. Carbide & Carbon Co., and Savings Bonds, Both Omnibus and Life are now ABC- Don McNeill, emcee of ABC Radio's Break- again through American Express' Mathews. TV programs (Omnibus was on CBS -TV fast Club, presented with scroll from Don Foote, Cone & Belding, Los Angeles, last season). Other repeats from 1955 were Durgin, vice president in charge of network, through Russell Z. Eller of Sunkist Growers, ABC-TV's Disneyland, voted as the best citing him as "America's top radio salesman" for Forest Fire Prevention campaign, also children's series; the revival of NBC -TV's at National Salesman's Day ceremonies on for the Savings Bonds drive. spectacular Peter Pan was scored as the best Club Dec. 13. Ruthrauff & Ryan, New York, through musical show, and CBS -TV's Ed Sullivan Mitch Miller, director of artists and reper- Hayes Dever of Capital Airlines, for the Show was cited as the best variety series. toire, Columbia Records Inc., recording sub- Ground Observers Corp. recruiting cam- Other winners in defined cate- broadly- sidiary of CBS Inc., elected "Man the paign. gories quiz of -best or panel series: Garry Year" by Cigar Institute of America. N. W. Ayer & Son, Philadelphia, through Moore's I've Got a Secret (CBS -TV); best Kenneth G. Patrick of General Electric Co., half -hour dramatic series: Alfred Hitchcock Aaron Lippman, board chairman emeritus of for the Higher Education drive. Presents (CBS -TV); best situation comedy: National Electronics Distributors Assn., hon- Ted Bates & Co., New York, through Phil Silvers Show (CBS -TV); best straight ored with testimonial dinner by manufac- A. R. Stevens of American Tobacco Co., comedy series: Caesar's Hour (NBC -TV); turers, distributors and sales representatives for its Hungarian Emergency Relief proj- best hour -or -more dramatic series: Playhouse in New York. ect. 90 (CBS -TV); best dramatic show: Ford Sammy Davis Jr. named "Entertainer of the Sullivan, Stauffer, Colwell & Bayles, New Star Jubilee's tv version of Herman Wouk's Year" and presented with award by Robert York, through James A. Barnett of Rexall Caine Mutiny Court Martial (CBS -TV); J. Burton, BMI vice president and president of Radio and Television Executives Society at RTES' annual Christmas party held Dec. 14 at Hotel Roosevelt, N. Y. Make More Money WTTM Trenton, N. L, presented annual "good listening" award by state Education With Standard Shorty Tunes Assn. for its School Scoops program during American Education Week.

Playing time only half as long as usual WOR -TV New York last week was cited by phono record. Allows you extra time for extra Cooperative for American Remittances to spots. Ups your program profit. Send for one Everywhere Inc. (CARE) for placing five - month trial of 20 tunes for only $8.50. minute CARE film starring Cab Calloway and Eddie Cantor in each of 16 showings of its Million Dollar Movie during Thanksgiv- STANDARD ing Week. RADIO TRANSCRIPTION SERVICES, INC. KNX Hollywood cited by County Confer- 360 N. Michigan Ave., Chicago 1, III. ence on Community Relations for "out- standing contribution to public understand- ing of the minority problem" with its Minor- Also send for details on the new Lawrence Welk Library Package ity Report series. Page 70 December 24, 1956 BROADCASTING TELECASTING IN THE PUBLIC INTEREST EDUCATION

Meagher, Bergmann Head Political Science Assn. Offers Groups for Heart Fund Drive SLENDERELLA'S GIFT Fellowship for Capital Study are now being accepted by RADIO and television committees to mobi- RADIO spot time, said to be worth APPLICATIONS Political Science Assn. for fel- lize network and local station support of $35,000, has been "donated" to the the American work a nine -month period in the 1957 Heart Fund campaign were an- National Tuberculosis Assn. by Larry lowships to Radio and television men between nounced last week by Sylvester L. Weaver Mack, president of Slenderella Inter- Congress. the ages 25 -32 are eligible, according to Ken Jr., former NBC board chairman and chair- national, world-wide chain of figure associate director of the associa- man of the public relations committee of proportioning salons. Hechler, tion. the Heart Fund. The campaign will be In a letter sent to personalities and must be submitted prior to Feb. conducted throughout February. salesmen employed by the nearly 250 Entries 15. accepted will receive approxi- John F. Meagher, vice president of radio stations used by Slenderella, the Those for the nine months (Nov. NARTB, is chairman of the radio commit- chain's ageny, Management Assoc. of mately $4,500 18, 1957 -Aug. 18, 1958). Mr. Hechler said tee. Other members of the radio group in- Connecticut, stated that all Slenderella years most of the awards have clude Ray Diaz, national director, ABC time until Dec. 22 was to be that in past radio because of the lack Radio; James E. Hanna, vice president, turned over to the tuberculosis organi- gone to newspapermen of radio -tv applicants. N. W. Ayer & Son; Arthur Hull Hayes, zation for its 50th annual Christmas Further information can be obtained by president, CBS Radio; Lansing Lindquist, Seal drive. Also sent were suggested writing the American Political Science Assn., vice president, McCann -Erickson; John one -minute announcements to be used 1726 Massachusetts Ave., N. W., Washing- MacVane, president, Assn. of Radio News in place of the Slenderella commer- ton 6, D. C. Analysts; Edythe Fern Melrose, president, cial. According to agency President American Women in Radio & Television; Suzanne Wells, Slenderella's commer- NAEB Grants to 5 Universities Robert P. Mountain, vice president, Young cial time on CBS Radio also was given & Rubicam; John B. Poor, president, MBS; to the National Tuberculosis Assn. APPLICATIONS from Syracuse (New John K. West, vice president, NBC (Holly- Slenderella indicated that the only York), Ohio, Purdue (Indiana) and Brig- wood), and Sidney J. Wolf, president, Key- sponsor identification was to be use ham Young (Utah) universities have been stone Broadcasting System. of its theme music. accepted as recipients of money grants from Ted Bergmann, vice president, McCann - the National Assn. of Educational Broad- Erickson, heads the television committee. It casters for research in educational broad- consists of James S. Beatle, vice president, Veterans Group Launches Drive casting, Dr. Harry Skomia, NAEB executive Kenyon & Eckhardt; James C. Douglass, director, announced Dec. 15. Grants range Radio Guild, a non- vice president, Ted Bates & Co.; John Hoag- VETERANS Hospital up to $300 for incidentals and were financed dedicated to land, radio -tv programming, BBDO; Nicho- profit volunteer organization through a W. K. Kellogg Foundation grant in its long - las E. Keesely, senior vice president in aid the Veterans Administration to the association. program, has charge of radio and television, Lennen & range therapeutic rehabilitation fund -raising program. Newell; Myron P. Kirk, senior vice presi- launched its 1956-57 Storer Equipment to WTVS (TV) The VHRG, composed of over 300 radio - dent, Kudner Adv.; Robert F. Lewine, vice Co. has do- tv- theatrical people, will accept donations in STORER BROADCASTING president, NBC; Thomas A. McAvity, exec- nated broadcast equipment valued in excess care of its office at 353 W. 57th St., New utive vice president, NBC; Hubbell Robin- of $43,000 to educational WTVS (TV) De- York 19. son Jr., executive vice president, CBS; Dan troit. The equipment includes film chains, Seymour, vice president, J. Walter Thomp- WSNJ Gives Clients CARE Gifts audio -video control panel, power supplies, son Co.; L. T. Steele, vice president, Benton monitors, equipment racks, projectors, am- to N. Y., WSNJ & Bowles; Oliver Treyz, vice president, ABC. ACCORDING CARE, plifiers and relays. Storer operates WJBK- Bridgeton, N. J., is one of the first radio AM-TV Detroit in addition to other radio - gift -giving Christmas MBS Boosts Highway News Plan stations to use CARE's tv properties. has ordered CARE "Food MUTUAL has sent questionnaires to net- plan. The station sent abroad in the name work affiliates to obtain reactions to a Crusade" packages EDUCATION PEOPLE 300 clients and others on its gift list. MBS proposal that stations broadcast in- of Boyd W. Fellows, radio -tv director, Loyola formation on road conditions and highway WAAB's 'Day of Recollection' U. of Chicago, to producer -director of traffic on "a more realistic basis." The net- WTTW (TV), educational station in Chicago. work's move came after a spokesman told WAAB Worcester, Mass., presented a full Dr. Glenn T. Seaborg, professor of chemis- a session of the governors' conference corn- "day of recollection" for shut -ins on Dec. 1. try and chemical engineering, U. of Calif., mittee on highway safety that stations should Pickups from Catholic Bishop John J. through Berkeley, appointed senior advisor in sci- not limit their reports to areas within their Wright's private chapel were spotted for Educational Television & Radio immediate vicinity, but the morning and afternoon and consisted of ences should extend cover- Center, Ann Arbor, Mich. age to at least three- hours' travel distance devotional exercises and meditations. from the station's location in view of im- proved highway facilities and consequent speedy travel. Five Bring in $1,000 FIVE radio stations in Wichita, Kan., took pledges for nearly $1,000 in the Salvation Army's "Tree of Lights" drive. Disc jockeys joined forces for a three -hour show carried RIES simultaneously by KFBI, KAKE, 'CANS, KFH and KWBB. WATTS PER DOLLAR INVESTMENT

Don't -But If You Do . . . THE STAFF of KRUX Phoenix is backing up its plea for holiday traffic sanity with COMPANY, QUINCY, ILLINOIS, U.S.A. blood donations. Five KRUX staffers have GATES RADIO given blood to the Red Cross for the first OFFICES IN five persons in the area injured seriously NEW YORK, WASHINGTON, ATLANTA, HOUSTON, and LOS ANGELES enough to need it. BROADCASTING TELECASTING December 24, 1956 Page 71 INTERNATIONAL

Late Jan. Start Set British Movie Producer Plans For Quebec Ch. 5 Tv BEDTIME HIATUS ENDS Promotion of Features on Tv BEDTIME HIATUS, a unique feature CKMI -TV call letters have been assigned the WARWICK Film Productions Ltd., London, of British television, is defended by has to use new ch. 5 station in Quebec, Que. It will be announced plans television on a BBC as a valuable aid to the harassed an all- English language station and plans to world -wide scale to publicize its new fea- mother in getting her young video film go on the air by the end of January. CKMI - ture productions. lovers away from the set and into their TV will be operated in conjunction with Warwick intends to produce tv films, rang- beds, and is assailed by Independent CFCM -TV Quebec, which has been an all- ing from four to 30 minutes, based on its Television Authority, operator of the French language station since early autumn. new feature productions. Sound tracks for English commercial stations, as a means A joint building is planned for the two sta- the telefilms will be voiced in English, Ger- of losing too many adult viewers for tions in the near future. man, French, Italian and Spanish and these the evening. However, it will come to an CKMI -TV was licensed for 5.6 kw video films will be offered for free time on televi- end Feb. 16, 1957, British Postmaster - sion, according to a spokesman for Warwick. and 2.8 kw audio following a recommenda- General Dr. Charles Hill, has an- tion by the board of governors of the Cana- The move, he added, makes Warwick the nounced. The 6 -7 p.m. break in the first motion picture company in Great Brit- dian Broadcasting Corp., announced Oct. 29 English tv day has not succeeded in [BT, Nov. 5]. This operation makes the ain to set up a special tv department. Film getting the kiddies to bed on time, clips are being produced from Warwick licensee, Television de Quebec (Canada) according to a recent Nielsen survey, features including such stars as Anita Ek- Ltd., the first independent organization to which found youngsters by the thou- operate two tv stations in one Canadian berg, Victor Mature, Michael Wilding, Rita sands up and watching as late as Hayworth and Robert Mitchum. city and Quebec becomes the third Cana- 10 p.m. dian city to have two stations. The other Canadian cities with two tv stations (owned BBM Study Heavily Subscribed by the CBC) are Montreal and Ottawa. ABOUT 80% of all radio stations in Can- Canada Radio Set Sales Rise ada and most television stations have signed Suit Against Commercial Video In First Ten Months of '56 up with the Bureau of Broadcast Measure- To Begin in Germany on Jan. 8 RADIO receiver sales continue to increase ment for its new twice -yearly time period in Canada while television set sales are down, audience survey, BBM Secretary Charles A LEGAL SUIT against Bavarian Radio according to figures of the Radio- Electron- Follet has announced at the Toronto head- filed by German newspaper publishers ics-Television Manufacturers Assn. of Can- quarters. About 130 radio stations and 26 against the existing form of television ad- ada for the first ten months of 1956. In the out of the 28 independent tv stations as well vertising (commercial time segments in pro- January- October period 433,620 radio sets as three United States border tv stations, grams of existing state-operated monopoly were shipped to dealers by the various man- have signed as subscribers to the new survey stations) will be discussed Jan. 8, at a session ufacturers as compared to 395,880 sets in method [BT, Oct. 8]. Agencies and adver- of a local court in Munich. the same period of 1955. Television sets tisers are also signing for the service. The Latest development in the publishers' legal shipped in the first ten months of 1956 first report, with urban and rural coverage fight against monopoly in commercial tv is amounted to 498,340, as compared with of radio and tv stations, will be out early that radio advertising, too, has been included 575,639 in the 1955 period. in January, based on a survey made this fall. in the suit. Existing German radio sta- Radio set sales included 274,118 home Survey for release next summer will be made tions have been broadcasting small commer- receivers, 36,341 portable sets, 93,043 au- in the spring. cial time segments within their otherwise tomobile sets, and 30,118 combination re- non -commercial programs for many years. ceivers of various types. were INTERNATIONAL SHORTS Publishers claim Sales up in that any activity of mo- all classifications except nopoly automobile sets McCann -Erickson of Canada Ltd., Toronto, stations in the advertising field is which were down illegal. from 115,631 in the 1955 Ont., has opened office in Vancouver, B. C., period. on 16th floor of Hotel Vancouver, with Wil- Largest tv sets sales were in Ontario (118,- liam Ellis as manager. Half of Radio Free Europe Time 128 sets) with Quebec province next (143,- Devoted to Refugees' Messages 802 sets). Noxzema Chemical Co. of Canada Ltd., Toronto, Ont., appoints Young & Rubicam MORE than half of Radio Free Europe's Ltd., Toronto. 20 hours of daily broadcasting to Hungary Parliament Lifts Restriction is devoted to relaying personal messages Against Radio, Tv Discussions KLM Royal Dutch Airlines, Montreal, Que., from refugees safe in the West to their fam- appoints MacLaren Adv. Co. Ltd., same AN ENGLISH rule which forbids the dis- ilies remaining behind, it was reported city, 1. cussion on radio and tv within effective Jan. ursday. RFE is allocating 10 hours and 14 days of any topic being 20 minutes daily of its regular schedule to debated in Parliament was Canadian Assn. of Radio & Tv Broadcasters suspended last week for beam more than 2,000 personal messages. a six -month experi- accepting nominations for members in its mental period. Prime Minister Anthony Aware of the possibility of Soviet Quarter Century Club. Nominations are repris- Eden announced the suspension in the als against the families House of those now in the of Commons. being handled by Jack Beardall, CFCO U. S., France, Great Britain, Austria and Members Chatham, Ont., chairman of the Quarter Germany, individuals are using pre -arranged of the leading parties, the Brit- ish Broadcasting Co. Century Club committee. ode names and the messages, instead of be- and Independent Tele- vision ing pinpointed to exact locations, are being Authority (which operates Britain's irected at counties or general localities. commercial tv) praised the ending of the INTERNATIONAL PEOPLE restriction. A recent BBC broadcast More than 400 messages was George W. Leech, formerly of Canadian a day alone are faded out when a ing recorded speaker touched on the Broadcasting Corp., Toronto, to radio -tv by a team of reporters and Suez dispute. ngineers from RFE's Hungarian desk in department of Young & Rubicam Ltd., To- ew York direct from the U. S. refugee ronto, as commercial tv producer. rocessing center at Camp Kilmer, New Finland Begins Television Tests runswick, N. J. The remaining number of FINNISH Broadcasting Service has started Jack Sayers, CFUN Vancouver, B. C.; Clare essages are being recorded by RFE's 14 television test transmissions. About 300 tv Copeland, CKWX Vancouver, and BM Sur- ews bureaus scattered throughout Europe, sets are now in operation in Helsinki. Pro- plis, CKNW New Westminster, B. C., elected rocessed, and relayed to RFE's principal posed tv service is likely to be noncommer- executives of Ad & Sales Bureau, Van- .lant in Munich for rebroadcast. cial. couver Board of Trade. age 72 December 24, 1956 BROADCASTING TELECASTING PROGRAMS & PROMOTIONS

WAKE's Wake -to -Music tor record, "Wake Up to Music," mailing ABC Plans 1956 News Roundup out hundreds of copies of the release and it will give a re- Keeps Atlanta Awake disc tie bars. Among promotion stunts were ABC has announced that these: sume of 1956 news developments in two WAKE Atlanta is winding up a two -month separate programs Dec. 30. Both Newsyear- promotion based on the Wake -to -Music Kickoff breakfast for 50 RCA Victor 1956 programs will be seen and heard with- dealers; telegrams to all participating dealers; campaign started in November. The results, in the span of three hours, ABC -TV's ver- window and in -store according to General Manager Morton J. displays; cards on sion from 5:30 -6 p.m., and ABC Radio's buses; spectacular billboards; daily drop -in Wagner, include the sale of large quantities from 7:05 -8 p.m. The two programs will be ads in Atlanta newspapers; tongue -in -cheek of clock radios to the public and highly prof- produced by ABC's News and Public Af- letters to all Atlanta radio station managers; itable announcements to sponsors. fairs Dept. in cooperation with the editorial window signs for participating dealers; The original Wake -to -Music promotion staff of Newsweek magazine. The publica- WAKE overlays on national promotional was presented to broadcasters during the tion earlier this year was allied in the net- material; tie -in with luck drivers license NARTB regional meetings last fall, with work's pre- convention and campaign round- number promotion, including award of Ply- General Electric Co. pushing the drive as a up. John Daly, ABC vice president of news mouth auto; presentation of RCA Victor means of arousing interest in clock radios and public affairs, will the corn- release by disc jockeys garbed in red night- handle of all makes. Most of these sets use time mentary on the tv program. apparatus made by GE's Telechron unit. shirts and stocking caps; special postmark on all mailings; donation of dozens of GE Though the basic GE plan was set for the clocks to agency people and advertisers; WTAO to Feature 'Favorite 50' month of November, WAKE took advantage selection of Dinah Shore and Julius LaRosa WTAO Boston will begin a new program- of the call -letter coincidence to stage a pro- as Miss and Mr. Wake to Music, with per- ming 29 the motion that continued right up to Christmas. format Dec. featuring "Favorite sonalized recordings. 50" records as selected by the station's lis- As a result, Mr. Wagner reported, GE and teners. The new sign -on to sign -off format N. W. Ayer & Son plan to use the WAKE will lean heavily on the personalities story as a case history in preparing a 1957 WSUN -TV to Make Vacation Film of campaign. For Canadian Broadcasting Corp. WTAO's five disc jockeys and will offer news every hour. And, of course, WAKE has adopted a new and permanent slogan -"WAKE to WSUN -TV St. Petersburg, Fla., will pro- Music." The station belongs to the Bartell duce a special film for the Canadian Broad- WCAU -TV Live Colorcast Jan. 1 casting Group. Corp. showing vacationing Cana- WCAU -TV Philadelphia will begin live dians in Florida, it was announced a fort- WAKE carried almost colorcasting Jan. 1, according to Charles In November, night ago. The film will be shown Christ- 3,000 Wake -to -Music sales messages, spon- Vanda, vice president in charge of tv for mas Eve on stations throughout Canada as the station. The first show chosen for local part of a CBS program showing how the colorcast by the station is Philadelphia's an- holiday season is being spent by Canadians nual Mummers' Parade on New Year's Day. throughout the world. A special WSUN -TV motion picture crew, under direction of Production Man- ager Chad Mason, went on location last Monday in the St. Petersburg area. WSUN - TV news director is serving as narrator. WSUN -TV also has contracted to make another film for CBC early next year. "The American WEMP Holds Housewarming Story" LOCAL agency- client representatives and "The American Story" is civic leaders were honored by executives of another important BMI Pro- WEMP Milwaukee at a housewarming for gram Series which includes its new offices and studios in the city's features such as The Book MR. WAGNER and B. Earle Yancey Jr., Equitable Bldg., on Dec. 7. A. M. Spheeris, Parade and other continuities. Atlanta RCA distributor, congratulate president, and Hugh K. Boice Jr., vice presi- each other on the success of the Wake - dent- general manager of Milwaukee Broad- THE AMERICAN STORY to -Music campaign. casting Co., were hosts to some 450 guests is published in book in the building at 1701 W. Wisconsin form sored by Yancey Co., southeast distributor Ave. Designed to showcase WEMP's offices by for RCA, and participating dealers. "A corn- and recording studios, the event included CHANNEL PRESS pletely successful promotion," according to tour of facilities and reception. Station the Yancey firm. moved into new quarters last March 31. It it has already been named a operates with 5 kw on 1250 kc, maintaining When Mr. Wagner decided to extend the BOOK-OF- THE -MONTH promotion to Christmas, the General Elec- transmitter and tower in Hales County, tric distributor, W. D. Alexander Co., bought about 10 miles outside Milwaukee. CLUB DIVIDEND an extensive schedule for clock radios and for January, 1957 clocks. Many participating dealers, impressed WNYC to Pickup CBC Programs by November results, continued their share If "THE AMERICAN STORY" is not yet on project. Again the announcements your program schedule, we invite you to of the WNYC New York has entered into an ar- take another look. We'll be happy to send ran into the thousands. rangement with the Canadian Broadcast- you the scripts. Local agencies watched the activity with ing Corp. under which the station will pick interest. "One of the most outstanding radio up the CBC Wednesday night schedule of promotions I have witnessed," said Norman serious music and dramatic programming, Frankel. Harry Siegel, head of Eastbum- running approximately from 8 -11 p.m. The Siegel, added, "Everyone in Atlanta knew station will present the schedule live each BROADCAST MUSIC, INC. of Wake -to -Music month -an exceptional Wednesday, picking up the programming 589 FIFTH AVE., NEW YORK 17, N.Y. sales promotion." from Montreal, Toronto, Quebec City, Ot- NEW YORK CHICAGO HOLLYWOOD TORONTO MONTREAL WAKE made good use of an RCA Vic- tawa and other originating Canadian cities. BROADCASTING TELECASTING December 24, 1956 Page 73 PROGRAMS & PROMOTIONS

Mogul Co. Holds Annual Contest EMIL MOGUL CO., N. Y., is conducting WCHS -TV MAKES ITS OWN NEWS its second annual disc jockey contest, Dec. ONE of the easiest ways for a station to schedule it if you want to hit the news 17 -31, on behalf of its Manischewitz Kosher get publicity is to make news that other wires with good stories. Wines account. Prizes will be awarded to media will be willing to report, and one Guests must be people the public the disc jockey or station announcer making of the best ways to make news is to have wants to hear. "Admittedly this sometimes the most effective presentation of the com- a "press conference" type show. People is a problem on the local level.... But mercials for Manischewitz. Final judging not only want to know what their public we do have elections (and important ones, of the tapes will be conducted in January figures say; they like also to see or hear too), meetings of legislatures, new public by a panel of trade press editors. them say it. appointees, resignations, bond issues, In Charleston, W. Va., the WCHS -TV school problems, paving assessments, and KSVP Does It Up 'Brown' Press Conference, which made its debut dozens of others in which people of the last January, has borne out these beliefs, area have more than just a passing in- AS PART of the celebration for its 10th according to Harry M. Brawley, the sta- terest. Guests who can talk on such mat- anniversary, KSVP Artesia, N. M., ar- tion's director of public affairs, who ters are the 'naturals' for a local press ranged to have comedian Joe E. Brown serves as producer- moderator of the show. conference." spend a day at the station. KSVP cancelled Guests on the program, also broadcast Invite a newspaper editor to sit with regular programming to make room for on WCHS -AM, have been the governor your own newsmen in asking questions. shows involving conversations ad libbed by of the state, president of the senate, other "If we have a candidate for Congress Mr. Brown and station manager, Dave But- state government figures, and when elec- ton. The special appearances started at 6:45 tion time came around, candidates in the a.m. and continued until 11 when the sta- state primary and finally candidates for tion signs off. U. S. senator, representative in three districts, and for governor. Distributes Miniature Phonographs News -making Press Conferences in- cluded the Nov. 26 show in which House WWJ Detroit has distributed hand -operated of Delegates Speaker W. E. Flannery phonographs and promotion records to time - called for a pre -session organization buyers which give an account of the station's caucus by both parties in order to save new transmitter and hi fi system. The other time for the regular session, also report- side of the record carries a "special message ing that the new Democratic legislature for children on how to handle parents." The would work out its own program and not phonograph can be played by using a souve- wait for the new Republican governor to nir pencil, also enclosed, for spinning the suggest one. The story was given wide GUEST Cecil Underwood (r), W. Va. turntable. play by both the West Virginia Associated governor -elect, answers questions with Press and United Press with the WCHS moderator Harry Brawley. show receiving prominent mention. Another Press Conference program from a certain district, we ask a newsman that ended up on the front pages was one from that district. We make no special in which Democratic Gov. William C. effort to get a member of the opposite Marland, a candidate for the U. S. Senate, party or of the candidate's own party. made a remark about the Republicans Our sole consideration is to get a com- pressuring postal employes to raise cam- petent newsman who can ask intelligent paign funds. This story not only hit the questions." newspapers with a bang, it also resulted Neither try to "bag" the guest nor in the governor being summoned be- set him up with "patsy" questions. The fore a federal grand jury to explain his purpose of the show is to inform. remark. If you have a radio outlet, be sure The program is unsponsored, accord- to simulcast. "After all, millions still listen ing to Mr. Brawley, because "we feel that to the radio, and particularly you will it is a public service the station is glad to want to hit the large automobile audience render, and we do not want any prospec- that can't see it on tv." A radio delay is tive guest to feel he shouldn't appear on desirable, too, so that a larger audience the program and talk freely because of its can be reached. being sponsored." Press Conference began As to whether the program should as a 15- minute series in January and be 15 minutes or 30 minutes, there are Western New continued this length through March. In things to be said for each length. "Some- July, a half -hour series began and con- times it is better to quit while you're tinued until three weeks before elections. ahead and leave people wanting more." York's The program was revived Nov. 12, with Mr. Brawley sums it up with: both successful and defeated candidates "For a minimum of effort it offers a among those featured. maximum of reward. You are rendering Favorite Twosome Mr. Brawley has these suggestions for a real service to the public, you make a stations interested in producing a Press lot of friends among the men and women Conference type of show: in public life, and you win listeners for Early evening is the best time to yourself. Need more be said?" WG R -TV BUFFALO KRIO Arranges Tape Exchange terviews with tourists this winter. The sta- tion tapes the interviews which are then sent National Representatives IN WHAT is described as a "radio adapta- to travelers' hometowns and it has arranged tion of hometown society coverage," KRIO PETERS, GRIFFIN, WOODWARD, INC. to make time available in the McAllen mar- McAllen, Tex., is conducting a series of in- ket to the stations using its tapes. Page 74 December 24, 1956 BROADCASTING TELECASTING FOR THE RECORD WLWD (TV) Salutes Airpower WLWD (TV) Dayton, Ohio, last Monday celebrated the 53d anniversary of powered Applications flight by producing a 30- minute salute to Station Authorizations, airpower in cooperation with the Wright - (As Compiled by B T) Patterson Air Force Base in Dayton. The program, presented as a public service, fea- December 13 through December 19 tured a special pick -up of a flight of 60 -70 Includes data on new stations, changes in existing stations, ownership changes, hearing aircraft flying in formation over the WLWD cases, rules & standards changes and routine roundup. studios. The plane formation, comprised of USAF and Air National Guard fighter Abbreviations: as well as CDA civil aircraft, was CP-construction permit. DA- directional an- night. LS -local sunset. mod. - modification. planes, tenna. ERP- effective radiated power. vhf - trans.-transmitter. unl.- unlimited hours. kc- directed from a special mobile control tower very high frequency. uhf -ultra high frequency. kilocycles. SCA- subsidiary communications au- ant.- antenna. aur.- aural. vis.-visual. kw-kilo- thorizations. SSA -special service authorization. set up by the station in its parking lot. watts. w -watt. mc-megacycles. D -Day. N- STA- special temporary authorization. Viewers also saw an exhibit of technical devices designed to trace the advances made in aviation during the past half century. Am -Fm Summary through Dec. 19 Tv Summary through Dec. 19 Appls. In in U. S.: On Pend- Hear- Total Operating Stations MBS Plans Discussion Series Air Licensed Cps ing ing Vhf Uhf Total Am 2,996 2,965 178 340 131 a Commercial 376 91 4671 MUTUAL on Dec. 27 will start new dis- Fm 533 516 46 43 0 Noncomm. Educational 17 5 222 cussion series, Mr. Ambassador (Thurs., FCC Commercial Station Authorizations 9:30 -10 p.m. EST), which is being presented Grants since July 11, 1952: As of November 30, 1956* began processing applications in cooperation with the U. S. Council of the (When FCC Am Fm Tv after tv freeze) International Chamber of Commerce. This Licensed (all on air) 2,954 515 246 Vhf Uhf Total series will be produced and conducted by Cps on air 33 13 265 Commercial 338 319 6571 Cps not on air 121 22 117 Noncomm. Educational 25 21 462 Hardy Burt. Each program will present an Total authorized 3,108 550 628 ambassador from one of 36 countries and Applications In hearing 166 1 122 New station requests 288 7 55 Applications filed since April 14,1952: an outstanding business man who will dis- New station bids in hearing 114 0 78 (When FCC began processing applications cuss the mutuality of economic interest Facilities change requests 156 6 30 after tv freeze) Total applications pending 896 79 359 among the nations in the free world. A Licenses deleted in November 0 2 0 New Amend. Vhf Uhf Total panel of interviewers will consist of a Wash- Cps deleted in November 1 0 1 Commercial 1,049 337 818 567 1,386= Noncomm. Educ. 63 36 27 63' ington correspondent and the U. S. Coun- a Based on official FCC monthly reports. These are not always exactly current since the FCC cil's director of public affairs. must await formal notifications of stations going Total 1,112 337 854 594 1,4492 on the air, ceasing operations, surrendering li- censes or grants, etc. These figures do not include 1 173 cps (33 vhf, 140 uhf) have been deleted. WQUA Promotes Its Hi -fi noncommercial, educational fm and tv stations. 2 One educational uhf has been deleted. For current status of am and fm stations see 2 One applicant did not specify channel. WQUA Moline, Ill., has been running a series "Am and Fm Summary," above, and for tv sta- 2 Includes 44 already granted. of two-page ads in the local Moline Daily tions see "Tv Summary," next column. s Includes 704 already granted. Dispatch to promote its hi -fi programming which contain pictures of top recording stars $304,000, first year operating cost $40,000. no rev- and invite listeners to "Hear your favorites New Tv Stations . . . enue. Post office address Salt Lake City 12. Studio location U. of Utah. Trans. location Mount Vision. on WQUA Hi Fi Radio 1 -2 -3 ...... ACTIONS BY FCC Geographic coordinates 40° 38' 20" N. Lat., 112° Your Key to High Fidelity." 09' 58" W. Long. Trans. and ant. RCA. Legal Charlotte, N. C. -Radio Station WSOC Inc. counsel E. R. Callister, Salt Lake City. Consult- 9 -192 mc); ERP 316 kw vis., ing engineer C. Richard Evans, Salt Lake City. granted vhf ch. (186 non -commercial educa- KASC Goes Underground 198.7 kw aur., ant. height above average terrain Proposed facility is for 1,073, above ground 1.929 ft. Estimated construc- tional purposes. Announced Dec. 13. tion cost $575,000, first year operating cost $834,- BRUCE BALLARD, news director of 000. P. O. address Box 2536, Charlotte. Trans. APPLICATIONS KASC Tempe, Arizona State College campus location 1.4 mi. SSE of Newell, N. C. Geographic New Bedford, Mass. -Eastern State Bcstg. coordinates 35° 15' 41" N. Lat., 80° 43' 38" W. Corp, vhf ch. 6 (82 -88 mc); ERP 100 kw vis., 50 station, and Charles Allen, disc jockey, are Long. Trans. and ant. RCA. Legal counsel Segal, kw aur.; ant. height above average terrain doing a weekly hour interview -disc jockey Smith & Hennessey. Consulting engineer George 1,000 ft., above ground 971 ft. Estimated construc- C. Davis. Grantee is licensee of WSOC Charlotte. tion cost $582,180, first year operating cost $565,- show from a sewer located on the campus. Principals are Earl J. Gluck (pres.-0.72%); E. E. 000, revenue $715,000. Post office address 501 County Marshall family They take remote equipment and a portable Jones (v. p.- 31.5%); Hunter and St., New Bedford. Studio location to be deter- (31.5 %), R. S. Morris (38.4%) and Larry Walker, mined. Transmitter location 2 mi. SE of Gay turntable down in the sewer for the show. exec. v. p. Announced Dec. 13. Head Coast Guard Station. Geographic coordi- Salt Lake City, Utah -U. of Utah granted vhf nates 41° 19' 54" N. Lat., 70° 48' 24" W. Long ch. '7 (174 -180 mc); ERP 22.9 kw vis., 13.8 kw Trans. and ant. RCA. Legal counsel Steadman & aur.; ant. height above average terrain 2,990 ft., Collier, Washington, D. C. Consulting engineer above ground 140 ft. Estimated construction cost George P. Adair Engineering Co., Washington. UPCOMING m Jan. 4: Canadian Broadcasting Corp. board of governors meeting, Studio A, CBU Vancouver, New England Network B. C. Jan. 7-10: National Retail Dry Goods Assn., Hotel Statler, New York. Affiliate-2.50 Watts Jan. 16 -17: South Carolina Radio & Tv Broad- casters Assn., Hotel Columbia, Columbia. Jan. 17: Canadian Assn. of Radio & Television $60,000.00 Broadcasters Tv Clinic, Boulevard Club, To- ronto. Ideal property for owner- operator, major network, half down- Jan. 18 -20: Midwinter conference Advertising Assn. of the West, Miramar Hotel, Santa Bar- balance over reasonable length of time plus assumption of some bara. Calif. Jan. 19 -21: Atlanta Chapter, American Women in liabilities. Radio & Television, Dinkler -Plaza Hotel, At- lanta. Negotiations Financing Appraisals Jan. 23 -25: 12th annual Georgia Radio & Televi- sion Institute, U. of Georgia, Athens. BLACKBURN - HAMILTON COMPANY Jan. 31: Sports Broadcasters Assn.'s annual din- ner, Hotel Roosevelt, New York. RADIO -TV- NEWSPAPER BROKERS ATLANTA SAN FRANCISCO February WASHINGTON, D. C. CHICAGO James W. Blackburn Ray V. Hamilton Clifford B. Marshall William T. Stubblefield Feb. 6 -8: NARTB Board, Hollywood Beach Hotel, Jack V. Harvey W. R. Twining Hollywood, Fla. Washington Bldg. Tribune Tower Healey Bldg. 111 Butter St. Feb. 15 -17: New England Chapter of American Sterling 3-4341 -2 Delaware 7- 2755 -S Jackson 5- 1576 -7 Exbrook 2-5171-2 Women in Radio & Television, Somerset Hotel Boston. BROADCASTING TELECASTING December 24, 1956 Page 75 FOR THE RECORD

Principals include Paul E. Thurlow (15.55%), re- 100% ownership of KRSM Yakima, Wash. An- St., Phoenix, Ariz. Estimated construction cost tired pres.-1/2 owner, Deauville Hotel Corp., Mi- nounced Dec. 14. $11,765, first year operating cost $65,000, revenue ami, Fla.; Paul B. Mowrey (pres.-4.44%), N. Y. $75,000. Principals are equal partners A. V. Bam- tv consultant; Charles W. Steadman (10%), APPLICATIONS AMENDED ford and Ray Odom who own KHEP Phoenix, Washington, D. C., attorney; Bradbury K. Thur - Ariz. Announced Dec. 13. low (5.55 %), N. Y. stockbroker; William H. La Salle, Ill.- Application of West Central Redding, Calif.- Shasta Bcstg. Corp. granted Nicholls (5.55 %), Richmond Hill, N. Y., manu- Bcstg. Co. seeking new tv amended to change 540 kc, 1 kw D. Post office address 1323 Yuba St., facturer; Joseph Shields (5.55 %), N. Y. stock- ERP to 14.3 kw vis., 7.15 kw aur., change trans. Redding. Estimated construction cost $21,021, first broker; John S. Kroese (16.66 %), N. Y. electrical location to 1.7 mi. NE of trans. and ant. system, year operating cost $24,000, revenue $36,000. Prin- supply firm. Announced Dec. 18. change ant. height above average terrain to 437 cipals own Shasta Telecasters, permittee of KVIP Butte, Mont- Copper Bcstg. Co. vhf ch. 6 (TV) Reeding. Announced Dec. 13. -88 66.072 kw vis., 36.025 kw sur.; ft. and make other equipment changes. An- (82 mc); ERP nounced Dec. 13. Grand Junction, Colo.- Application of Pennell ant. height above average terrain 100 ft., above E. Snowden seeking new am on 710 kc, 1 kw ground 300 ft. Estimated construction cost $260; White Heath, I11.-Application of Plains Tele- D, dismissed. (Request of attorney.) Announced 521, first year operating cost $260,000, revenue vision Corp. seeking new tv amended to change Dec. 18. $264,000. Post office address % George C. Hatch, ERP to 178 kw vis., 962 kw aur., change type ant., Falls City, Neb.- Application of Maryville Ra- 146 S. Main St., Salt Lake City. Studio and change ant. height above average terrain and dio & Television Corp. seeking new am on 1580 trans. location Beef Trail Road 31 mi. S. W. of make other equipment changes. Announced kc, 250 w D, dismissed. (No reply to 309b letter.) center of Butte. Geographic coordinates 45° 58' Dec. 13. Announced Dec. 18. 30" N. Lat., 112° 33' 39" W. Long. Trans. and Bowling Green, Ky.- Application of Sarkes Alamogordo, N. M. -Lyman Brown Enterprises ant. RCA. Legal Counsel Haley, Doty & Wollen- Tarzian Inc. for new tv amended re financial granted 1270 kc, 1 kw D. Post office address Box berg, Washington, D. C. Consulting engineer W. data, change ERP to 316 kw vis., 200 kw aur., 666, Brownwood, Tex. Estimated construction D'Orr Cozzens, Salt Lake City. Principals in- change type trans., ant. height above average cost $22,204, first year operating cost $37,000, rev- clude Salt Lake City Bcstg. Co. (KALL Salt terrain and make other equipment changes. An- enue $48,000. Principal is sole ower Lyman C. Lake City), 67 %n, and Ed Cooney, station man- nounced Dec. 19. Brown, former owner of KEAN Brownwood, ager. KOPR Butte 33 %. Applicant is licensee of Helena, Mont.-Application of Helena T.V. Inc. Tex. Announced Dec. 13. KOPR. Announced Dec. 10. seeking new tv amended to furnish additional Sylva, N. C.- Harold M. Thorns granted 1480 Youngstown, Ohio -Jet Bcstg. Co., uhf ch. 45 financial data. Announced Dec. 13. kc, 5 kw D. Post office address 100 College St., (655 -662 mc); ERP 196.36 kw vis., 98.64 kw aur.; Roswell, N. M.- Application of Taylor Bcstg. Asheville, N. C. Estimated construction cost ant. height above average terrain 565.5 ft.. above Co. seeking new tv amended 12 -5 -56 (in response $7,625, first year operating cost $27,500, revenue ground 641.88 ft. Estimated construction cost to Commission letter of 8 -6 -56) to furnish addi- $30,000. Mr. Thorns owns WISE -AM -TV Asheville $235,000, first year operating cost $388,800, revenue tional financial data, change construction cost & and WMMH Marshall, both N. C.; 75% of WEAM $405.000. P. O. address 18th & Ash, Erie, Pa. Studio stock, ERP to 29.4 kw vis., 15.8 kw aur., change Arlington, Va.; 25 %, of WCOG Greensboro, 25%, location to be determined. Trans. location Mc- WAYS Charlotte and 20 %, WKLM Wilmington, trans. location and studio location to just south of N. C. Cartney Rd. & Blaine Ave.. near Campbell, Ohio. Roswell on U. S. Hwy. 385, change trans. and ant. all Engineering conditions and programs Geographic coordinates 41° 05' 26" N. Lat., 80° system, ant. height above average terrain and tests in Sylva not be authorized until Mr. Thorns 36' 56" W. Long. Trans. and ant. GE. Consulting make other equipment changes. Announced Dec. divests himself of either WISE or WMMH. An- engineer John H. Mullaney, Washington, D. C. nounced Dec. 13. Principals include Myron Jones (pres.-63.5%), 13. Wakefield, R. I.- Application of Jack C. Salera majority owner -mgr., WJET Erie, Pa.; WHOT tr /as South County Bcstg. Co. seeking cp for new am on 1370 kc, 500 w D, dismissed. (No reply to Youngstown, Ohio, and 32% owner, WTIV Titus- Existing Tv Stations . . . ville, Pa.; and William Fleckenstein, (v.p.- 35.5 %), 309b letter.) Announced Dec. 14. gen. mgr., WHOT. Announced Dec. 19. La Grande, Ore. -Robert S. and Donald W. APPLICATIONS APPLICATIONS McCaw d/b as Grande Ronde Television Co. vhf WEEK -TV Peoria, M.-Seeks cp to change ch. 13 (210 -216 mc); ERP 15.6 kw vis.. 9.36 kw ERP to 360 kw vis., 180 kw sur.; ant. height above average terrain 1,934 ft., aur., install power Fontana, Calif. -J. J. Flanigan, 830 kc, 1 kw D. amplifiers, change type ant. and make other Post office address 3348 Sepulveda, San Ber- above ground 69 ft. Estimated construction cost changes. Announced Dec. 18. $67,300, first year operating cost $60,000, revenue equipment nardino, Calif. Estimated construction cost $29- $70,000. 6533 Ave., WCNS (TV) Baton Rouge, La. -Seeks mod. of 981, first year operating cost $42,000, revenue Post office address 57th South cp to change to 18 (494 -500 mc), Seattle 8. Wash. Studio location corner Adams frequency ch. $52,000. Mr. Flanigan is former pres. -gen. mgr- and Fir. Trans. location Mount Harris. Geo- change ERP to 154.2 kw vis., 77.1 kw aur., change 49 %u owner of KITO San Bernardino. Announced graphic coordinates 45° 26' 30" N. Lat., 117° 53' 36" type ant. and make other equipment changes. Dec. 17, W. Long. Trans. and ant. RCA. Consulting engi- Announced Dec. 14. Gaithersburg, Md. -Nick J. Chaconas 1150 kc, neer J. B. Hatfield, Seattle. Robert McCaw owns WAAM (TV) Baltimore, Md. -Seeks cp to 1 kw DA-D. Post office address 5120 Waukesha KWIia Moses Lake, j3 of KYAK Yakima and !3, change studio and trans. location to Television Rd., Washington 16, D. C. Estimated construc- KALE Richland, all Wash. He is applicant for Hill midway between Parkdale & Keystone tion cost $45,100, first year operating cost $42,500, Aves., approx. 500 ft. N. of Rock Rose Ave., Bal- revenue $52,000. Mr. Chaconas is former chief timore, change type ant, and make other equip- engineer, WGMS -AM -FM Bethesda, Md.-Wash- ment changes. Announced Dec. 18. ington. Announced Dec. 13. WBAL -TV Baltimore, Md. -Seeks cp to change Sulphur, Okla. -Edwin Powell Nall and Char- trans. location to between Malden & Keystone lene Nall d/b as Platt National Park Bests. Co., Aves. ext., Baltimore, change type ant. and 1490 kc, 100 w. unl. Post office address 4516 N. make other equipment changes. Announced Dec. Libby, Oklahoma City, Okla. Estimated construc- 18. tion cost $5,475, first year operating cost $11,560, WMAR -TV Baltimore, Md. -Seeks cp to change revenue $18,000. Mr. Nall is athletics business trans. location to Television Hill, Malden Ave., mgr., Oklahoma City U. Announced Dec. 17. Baltimore, change our. ERP to 54.5 kw, change Hampton, S. C.-J. A. Gallimore tr /as Hampton ant. and make other equipment changes. An- County Bcstg. Co. 1270 kc, 1 kw D. Post office nounced Dec. 18. address Box 443, Seneca, S. C. Estimated con- KPTV (TV) Portland, Ore. -Seeks mod. of cp struction cost $10,900, first year operating cost and license to cover cp to change ERP to 900 kw $34,000, revenue $37,500. Mr. Gallimore owns vis., 452 kw our.. and make minor ant. and equip- WSNW Seneca, WSSC Sumter, 60% of WBAW ment changes. Announced Dec. 14. Barnwell, all S. C., and 60 %, WLFA LaFayette, KBAS -TV Ephrata, Wash. -Seeks mod. of cp Ga. Announced Dec. 18. to change ERP to 15.3 kw vis., 7.65 kw aur., install Gillette, Wyo.- Gillette Bests. Co., 1490 kc, 250 new trans. and ant. system and make other w unl. P.O. address % Thomas Morgan Gillette. equipment changes. Announced Dec. 14. Estimated construction cost $15,847, first year Bea Johnson Director of Women's Ac- KCTS (TV) Seattle, Wash. -Seeks mod. of cp operating cost $24,000, revenue $30,000. Principals tivities for KMBC -KFRM and one of the (which licensed non -commercial educational tv) include Joe Henry (pres.-18.5%), mgr.-minor best-known woman broadcasters in Amer- to change ERP to 30.54 kw vis., 19.32 kw our., stockholder, KTHE Thermopolis, Wyo.; Conrad ica. Her "Happy Home" is a' must" with change type ant. and make other equipment E. Bales (v.p.- 18.5 %). Thermopolis oil and both housewives and advertisers. changes. Announced Dec. 14. uranium interests; William H. Edelman Jr. (9.3%), Gillette merchandise, rental- investment interests; Coramay K. Edelman (9.3%), Iowa Allocations . . . farming interests. Announced Dec. 14. the New Sound of ACTION BY FCC APPLICATIONS AMENDED Rule -making Replies -FCC by order on petition by nine law firms, extended from Dec. 18 to Dec. Fort Walton Beach, Fla.- Application of Edward 28 time for filing reply comments in tv rule - C. Allmon d/b as Fort Walton Bcstg. Co. seeking making proceedings in Dockets 11747 -59, 11799. cp for new am on 1340 kc, 250 w unl., amended KMBC-KFRM Comrs. Bartley and Lee dissented. Announced to change ant. -trans. and studio location, make Dec. 13. changes in ant. and ground system, change sta- The big news in Kansas City radio is tion location to Valparaiso- Niceville, Fla., and the change trade name of applicant to Bay Bcstg. New Sound on KMBC -KFRM! By com- Translators . . . pletely overhauling old programming con- cepts, KMBC -KFRM have introduced a new APPLICATIONS type of radio service that's tailored to Twenty Nine Palms, Calif.-lames E. Peaden New variety, ch. 74 (830 -836 mc) to rebroadcast ch. 2 KNXT today's audience demands. (TV) Hollywood. P. O. address Box 495 Big Bear new personalities, new formats, new impact Lake, Calif. Trans. output 10 w, ERP to com- -they're all woven into every hour of every munity 108 w. Estimated population to be served broadcast day. This inspired local program- 30,000. Estimated construction cost $7,700, first year operating cost $4,750. Announced Dec. 14. STARK ming, combined with the best from the Saratoga, Wyo.-Saratoga Television Co., ch. HOWARD E. ABC Networlç produces radio that sells 70 (806 -812 mc) to rebroadcast ch. 5 KFBC -TV Cheyenne, Wyo. Post office address % FINANCIAL as it serves! Your Peters, Griffin, Wood- John O STATIONSt you on Glode, Saratoga. Trans. output 10 w, ERP to and TELEVISION ward, Inc. Colonel can tune in the community 35 w. Estimated population to be RADIO New Selling Sound of KMBC-KFRM. served 1,500. Estimated construction cost $4,517, first year operating cost $1,480. Announced Dec. EL 5 -0405 58th STREET KMBC Kansas City 14. 50 EAST tiv 22, N. Y. NEW YORK KFRM dal the State of Kansas New Am Stations . . . ACTIONS BY FCC Iin the Heart of America Tucson, Ariz.- Bamray Bcstg. Co., granted All Inquiries Confidential 1330 kc, 500 w D. Post office address 8230 N. 16th Page 76 December 24, 1956 BROADCASTING TELECASTING Co. Announced Dec. 17. assignment to KSEL -FM in that city. Announced Mitchell (pres. -25 %), executive vice president - Ysleta, Tex. -Application of John S. Chavez Dec. 13. general manager, KPIG Cedar Rapids, Iowa. An- seeking new am on 1150 kc, 1 kw D, amended to nounced Dec. 13. change applicant name to Mr. Chavez, Raul G. APPLICATION AMENDED KONE Reno, Nev.-Granted assignment of li- Amaya, Guadalupe Caballero, Salvador Villareal cense from Thompson Magowan, Frederick V. and Gabriel S. Chavez. Announced Dec. 11. KSEL -FM Lubbock, Tex.-Seeks mod. of cp Jones and James W. Harford d/b as Magowan, Ampt Hill, of William E. Benns (which authorized new fm) to change frequency Jones and Harford to Mr. Magowan and Mr. Jr. and Barbara Benns d/b as Chesterfield Bcstg. to 93.7 mc. Announced Dec. 13. Jones, partnership. Mr. Harford will sell V inter- Co. seeking new am on 740 kc, 1 kw D, amended est in KTOO Henderson [BT, Dec. 177 and KONE to change ant.- trans. location, change studio loca- to latter two for $107,500. Announced Dec. 18. tion, operate trans. by remote control and make WBBR Brooklyn, N. Y.- Granted assignment of changes in ant. (decrease height). Announced Ownership Changes . . . license to Tele- Broadcasters of N. Y. Inc. for Dec. 14. $133,000. Principal is Tele- Broadcasting Inc., li- ACTIONS BY FCC censee of WKXL Concord, N. H.; WHXV Knox- ville, Tenn.; KUDL Kansas City, Mo., and WPOP WGAD Gadsden, Ala.-Application seeking ac- Hartford, Conn. H. Scott Killgore is majority Existing Am Stations . . . quisition of positive control by Radio Muscle owner. Announced Dec. 13. Shoals Inc. (returned wrong form.) Announced KOMA Oklahoma City, Okla. -Granted assign- ACTIONS BY FCC Dec. 14. ment of license from KOMA Inc. to Burton WNPT Tuscaloosa, Ala.- Granted transfer of Levine, Myer Feldman, Arnold S. Lerner and KNIM Maryville, Mo.-Application seeking cp control from W. P. Thielens, W. M. Jordan and Donald Rubin d/b as Radio Oklahoma for $291,434. to change frequency from 1580 kc to 1230 kc, T. H. Gaillard Jr. to Mrs. Edna Ruth L. Harris Mr. Levine is president and 40% stockholder, change hours from D to unl. dismissed. (Per Sec. and Mrs. Allie W. Todd, who will own respec- WROV Roanoke, Va. Mr. Feldman is vice presi- 1.381.) Announced Dec. 18. tively 36.1% and 22.9 %. Mr. Thielens sold 17% to dent, Television Exhibitors of America, appli- KTW Seattle, Wash. -Application seeking cp to corporation for $20,000, reducing stock outstand- cant assignee for license of WCAN-TV Milwaukee, change ant-trans. location and make changes in ing. Mrs. Harris owns 16 %% of WJBB Haleyville, Wis. Announced Dec. 13. ant. system (Increase height) dismissed. (Sec. Ala. Announced Dec. 13. WKBJ Milan, Tenn. -Granted assignment of li- 1.362.) Announced Dec. 18. KARM -AM -FM Fresno, Calif.- Granted acquisi- cense from Hubert P. Clemmer, W. G. Denney, tion of positive control by George Robert Harm Guy Harwood, Ben 1. King and Bryant Cunning- and Hattie Harm as family group through pur- APPLICATIONS ham d/b as West Tennessee Bcstg. Co. to Hubert chase of 50% of stock by Mr. Harm from Clyde P. Clemmer, W. G. Denney, Guy Harwood, Ben F. Coombs for $50,000. Mr. Harm and his mother I. King, Bryant Cunningham and Jack C. Merrill WHLN Harlan, Ky. -Seeks cp to change fre- will own 100 %. Announced Dec. 13. 1280 1410 increase d/b as West Tennessee Bcstg. Co. Mr. Merrill is quency from kc to kc, power as- from 1 kw to 5 kw, change ant. -trans. location, KMLA (FM) Los Angeles, Calif.- Granted buying 16 %% interest for $5,000. Announced make changes in ant. and ground system, install signment of cp and SCA from Musicast Inc. to Dec. 19. new trans. and operate trans. by remote control. KMLA Bcstg. Corp. Corporate change. No change KVKM Monohans, Tex. -Granted transfer of Announced Dec. 18. in control. Announced Dec. 18. control from Joe Vandiver and G. C. Greenlee to WRVK Mount Vernon, Ky. -Seeks mod. of cp WGHF (FM) Brookfield, Conn.-Granted as- J. B. Walton and Helen Winborne Walton who (which authorized new am) to change type trans.. signment of cp from William G. H. Finch to are buying 64% for $30,000. Waltons have ranch- Increase ant. height, move ant.-trans. approxi- Eastern Bcstg. System Inc. for amount of ex- ing and oil properties. Announced Dec. 13. mately 0.2 mi. south of present location, change penses. New corporation will be capitalized in WRAP Norfolk, Va.- Granted assignment of cp studio location and operate trans. by remote con- excess of $15,000. August J. Detzer, proposed sales from Rollins Bcstg. of Virginia Inc. to Rollins trol. Announced Dec. 17. manager, will own 50% and Mr. Finch 50 %. An- Bcstg.- Telecasting of New York Inc. Corporate KLUE Shreveport, La. -Seeks mod. of cp nounced Dec. 13. change for purpose of consolidating management (which authorized new am) to change type trans. WDCF Dade City, Fla.-Granted assignment of B. John of WRAP and WNJR Newark, N. J. Both firms and change studio location to 850 Havens Rd., license from E. P. Martin, Alpha Martin, are wholly -owned subsidiaries of Rollins Bcstg. Shreveport. Announced Dec. 19. D. Goff and John A. Branch d/b as Pasco Bcstg. Co. to Stuart G. and Thelma R. Picard, joint Inc. (WAMS Wilmington, Del.; WJWL George- KTLD Tallulah, La. -Seeks mod. of license to owners, for $65,000. Mr. Picard owns miniature town, Del.; WBEE Harvey, Ill.; WIRI Indianap- change studio location and operate trans. by re- golf course in Tampa, Fla. Announced Dec. 13. olis; WPTZ (TV) Plattsburgh, N. Y.). Announced mote control from studio location. Announced Dec. 18. Dec. 14. WEBK Tampa, Fla.- Granted assignment of li- WRVC (FM) Norfolk, Va.-Granted assignment KBHM Branson, Mo. -Seeks mod. of cp (which cense from E. P. Martin, Alpha B. Martin, John A. Branch d/b as Hillsboro of license from Larus & Bro. Co. to Virginia Good authorized new am) to change type trans., change D. Goff and John Music Corp. for $13,500. One -third owners of Vir- studio location to 111 Pacific St., Branson, and Bcstg. Co. to W. Walter Tison tr /as Tison Bcstg. Co. $134,000. is former owner of ginia Good Music are John D. Robers Jr., Norman operate trans. by remote control from studio loca- for Mr. Tison C. Willcox (pres.) and Charles G. Massie Jr. Mr. tion. Announced Dec. 19. WALT Tampa and former 20% owner, WTVT Massie (TV) Tampa. Announced Dec. 13. and Mr. Willcox are present minority KBOM Mandan, N. D. -Seeks mod. of license to KSUL Sulphur, La.-Granted assignment of li- stockholders and employed as program director change station location from Mandan to Bis- cense from James A. West Jr., Elgie M. Risinger and commercial mgr., respectively. Announced marck- Mandan, N. D. Announced Dec. 18. and Delwin R. White d/b as Southern Bcstg. Co. Dec. 13. KSPO Spokane, Wash. -Seeks cp to change to The Lake Bcstg. Co. for $42,500. Southern Na- KWIQ Moses Lake, Wash.-Granted assignment frequency from 1340 kc to 1230 kc. Announced tional Insurance Co. (51% owner of KVLC Little of license from Robert S. McCaw tr /as Central Dec. 18. Rock, Ark.), Little Rock, is 50.99% owner of as- Basin Bcstg. Co. to Central Basin Bcstg. Corp. WLWL Mansfield, Ohio-Seeks mod. of cp signee. Dale D. Mahurin (7 %, KVLC) is 30% Mr. McCaw will sell of stock to Warren J. (which authorized new am) to increase power owner. Announced Dec. 13. Durham, radio consultant, for $2,000, and retain from 250 w to 1 kw, change ant.-trans. and studio WABM Hou1ton, WAGM -AM -TV Presque Isle, % interest. Announced Dec. 18. location, make changes in ground system and both Me.- Granted acquisition of control by WTKM Hartford, Wis. -Application seeking change type trans. Announced Dec. 13. Harold D. Glidden through sale of 830 shares of transfer of stock from Leo M. Durnil to licensee WBBI Abingdon, Va. -Seeks mod. of cp (which stock from Harry E. Umphrey to corporation for corporation for retirement returned. (Filed on authorized new am) to change studio location $30,000. Mr. Glidden will own 94.8%. Announced wrong form.) Announced Dec. 14. and operate trans. by remote control. Announced Dec. 18. WDSM Superior, Wis. -Granted assignment of Dec. 11. WASL Annapolis, Md. -Granted assignment of license from WDSM Inc. to Northwest Publica- license from Chesapeake Radio Corp. to Norwalk tions Inc. Corporate change. Northwest is sole APPLICATION AMENDED Bcstg. Co. for $42,000. Norwalk Is licensee, WNLK stockholder. Announced Dec. 18. Norwalk, Conn. Announced Dec. 13. KHON Honolulu, Hawaii- Granted involuntary WTUC Union Tenn. -Application seeking WJMS -AM-TV Ironwood Mich.- Granted ac- City, quisition of positive control by William L. John- assignment of license from Aloha Bcstg. Co. to cp to change frequency from 1580 to 620 kc, in- from Eva Johnson. William V. Pacheco and Allen R. Hawkins, co- crease power from 250 w to 1 kw. install new ant. son through purchase of stock Mr. Johnson, former 37.74% owner, will own commissioners (court- appointed), who will hold (increase height), make changes in ground system foreclosure sale. Announced Dec. 18. and trans., amended to change power to 500 w, 58.2%. Announced Dec. 13. install new trans. and make changes in ant. sys- KOOK -AM -TV Billings, Mont. -Granted trans- WENA Bayamon, P. R.- Granted assignment of tem (decrease height). Announced Dec. 14. fer of control from J. Carter Johnson et al to license from Bayamon Bcstg. Corp. to Gustavo Joseph S. Sample for $540,075. Mr. Sample, pres.- Diaz Atiles, present ?á owner, for $868. Announced WFCR Fairfax, Va.-Application seeking cp to 10.7% will own 93.28%. Announced Dec. 13. Dec. 18. move ant.-trans. and location amended to owner, studio KLIN Lincoln, Neb.-Granted assignment of li- decrease ant. height. Announced Dec. 17. cense from Frudeger Bcstg. Co. to Fletcher - APPLICATIONS Mitchell Corp. for $190,000. Principals of proposed assignee are Jonathan M. Fletcher (75 %), execu- WHTB -AM -FM Talladega, Ala.-Seeks transfer Fm . . . tive vice president, Home Federal Savings & of control from Talladega News Pub. Co. to Tal- New Stations Loan Assn., Des Moines, Iowa, and James I. ladega Pub. Co. Latter is new corporation formed ACTION BY FCC LoS Angeles, Calif.-WHM Bcstg. Co. granted 105.1 mc, 17 kw unl. Post office address Radio Station KDB, Radio Square, Santa Barbara, Calif. Estimated construction cost $8,713, first year BROADCAST TUBES are always in stock at ALLIED operating cost $18,500, revenue $15,000. Principals are equal partners Lucie Miltenberg, Rube Gold- Refer to your complete James Harford, owners of KDB Santa water and ALLIED Buying. Guide Barbara, Calif. Mr. Harford is also 33.3% owner IMMEDIATE DELIVERY ON , uT!ww w-óiw of KONE Reno, Nev., and KTOO Henderson, Nev. for statien equipment Announced Dec. 13. RCA 5820 and supplies. Get APPLICATION what you want when South Hadley, Mass.- President & Trustees of you want it. Ask to Mt. Holyoke College, 88.5 mc, .010 kw unl. P. O. be put on our address % Ralph J. Robinson. technical director. ALLIED is the world's Estimated construction cost $2,700, first year op- largest supplier of power "Broadcast Bulletin" tubes erating cost $1,000. no revenue. Proposed grant is and special -purpose mailing list. for non -commercial, educational purposes. An- for broadcast station use. nounced Dec. 19. Look to us for immediate, expert shipment from the ALLIED RADIO world's largest stocks. 100 N. Western Ave. Existing Fm Stations . . . Chicago 80 Allocations -FCC invites comments by Jan. 11, Phone: HAymarket 1 -6800 1957, to proposal to amend its Class B fm alloca- tion table to add ch. 229 to Lubbock. Tex., for BROADCASTING TELECASTING December 24, 1956 Pace 7 FOR THE RECORD

on consolidation of weekly Talladega News and who is pres. -majority stockholder of KXLW St. conditions. Announced Dec. 19. Daily Home. Assignee will own same share, 78.5%, Louis, Mo.; WILY Pittsburgh, Pa.; WKDA Nash- WPRE Prairie du Chien, Wis. -FCC by order as has been held by News Pub. Co. Announced ville, Tenn., and WGAY Silver Spring, Md. He of Dec. 19 (1) granted petition by WPRE to Dec. 13. owns 37% of WLOF Orlando, Fla., and 37% of terminate protest proceedings and reinstate its KENL Arcata, Calif. -Seeks assignment of li- Mid -Fla. Television Corp., applicant for Orlando, cp; (2) dismissed as moot its petition for recon- cense from Vernon Wallace Emmerson to Hum- Fla.. tv. Announced Dec. 17. sideration and removal of stay; (3) made effec- boldt Bcstrs. Inc. through lease agreement where - KGRI Henderson, Tex. -Seeks acquisition of tive immediately July 18 grant of its application under assignee leases equipment, land and build - negative control by T. P. Cannon through pur- to change frequency from 1280 kc to 980 kc and ing for $10,800 yearly, with option to buy. Hum- chase of 4.17% for $2,000. Announced Dec. 13. increase height of ant., continuing operation with boldt principals: Mr. Emmerson, 51 %; Vincent W. KAGT Anacortes, Wash. -Seeks assignment of 500 w D; and (4) granted authority to Jan. 19, Lambert, chief engineer, 24.5 %, and Robert Lee cp from C. H. Fisher and Edna E. Fisher d/b as 1957, to conduct equipment tests and program Norton, program dir. -asst. mgr., 24.5 %. Announced Skagit Bcstg. Co. to Fidalgo Bcstg. Inc. for tests immediately thereafter in accordance with Dec. 13. $40,000. dames C. and Diane W. Frits of Anacortes Secs. 3.95 and 3.96 of rules pending receipt and KGOL Golden, Colo. -Seeks involuntary trans- are equal partners in Fidalgo. Announced Dec. action on license application. U. of Wisconsin fer of control from Fred D. Fouse (deceased) and 14. (WHA Madison), protestant, has filed notice of Rachel R. Fouse to Rachel R. Fouse. Mrs. Fouse WYVE Wytheville, Va. -Seeks assignment of desire to withdraw from proceeding. Announced will own 64.2 %. Announced Dec. 19. license from A. M. Gates Jr., individually and as Dec. 19. WICC -TV Bridgeport, Conn. -Seeks assignment administrator of estate of Dr. A. M. Gates, to Huntsville, Sheffield, Ala.-FCC by order of of cp from Southern Connecticut & Long Island A. M. Gates Jr., Maybelle L. Gates and Lucille Dec. 19 denied petitions of Radio Huntsville Inc. Television Co. to Bridgeport Bcstg. Co. (WICC Gates McGehee d/b as Wythe County Bcstg. Co. and J. B. Fait Jr., Sheffield, for review and re- Bridgeport). Bridgeport owns 99% of licensee Maybelle Gates will pay Phyllis M. Gates $2,500 versal of Chief Hearing Examiner's Sept. 13 stock. Announced Dec. 14. for 2/30 share, bringing her total to 7/30. Mr. dismissal with prejudice for failure to timely WPTV (TV) West Palm Beach, Fla. -Seeks as- Gates owns 17/30. Announced Dec. 17. file notices of appearance in hearing on their signment of license from John H. Phipps Bcstg. WGKV Charleston, W. Va. -Seeks assignment applications for new ams (1290 kc, 1 kw, D); on Stations Inc. to John H. Phipps. Corporate change. of license from Kanawah Valley Bcstg. Co. to Commission's own motion, dismissed applications Announced Dec. 14. Jacob A. Evans and Walter Franklin Evans d/b without prejudice. Comrs. Hyde and Bartley dis- WAOK Atlanta, Ga. -Seeks assignment of li- as Evans Bcstg. Co. (contingent on grant of as- sented and stated: "We would overrule the Ex- cense from WAOK Bcstg. Co. to Atlanta OK signment of WKNA Charleston. See separate aminer to avoid needless hardship on the appli- Bestg. Co. for total of $459.000 for accounts, equip- item.) Evans Bcstg. will pay $90,250. Jacob Evans cants and administrative burden on the Commis- ment and land. One -third partners will be Stan is account executive, McCann- Erickson, N. Y., sion. Further, no party would be prejudiced by Raymond, commercial manager; Zenas Sears, pro- advertising agency. Walter Evans is 12% partner, such action." Announced Dec. 19. gram director, and Dorothy Lester, station man- Red Kap Garment Co., Nashville, Tenn. An- KOOK -TV nounced Dec. 19. Billings, Mont-FCC by order of ager. Announced Dec. 14. Dec. 14 denied petition by Montana Network WWVR Terre Haute, Ind. -Seeks assignment of WKNA -AM-FM Charleston, W. Va. -Seeks as- re- signment of license Jr. questing that it be accorded 30 minutes for oral license from Archie S. Mobley, Pauline A. Mobley, from Joe L. Smith Inc. argument in protest proceeding on application Paul D. Ford and Eleanor J. Ford d/b as Citizens to Kanawah Valley Bcstg. Co. for $150,000. of Kanawah is licensee Charleston, Midland Empire Bcstg. Co. for new tv (KOOK - Bcstg. Co. to Citizens Bcstg. Inc. Corporate of WGKV W. TV, ch. 8) in Billings; ordered that all parties change. Mobleys continue as 35 owners and Va., and proposes to change facilities. Same in- terests own WSAZ -AM -TV Huntington, W. Va. to proceeding, including Broadcast Bureau, will Fords %. Announced Dec. 14. be allotted 10 minutes each for argument and re- WMGT -TV Adams, Mass.-Seeks assignment of Announced Dec. 18. buttal relative to further rights from Greylock Bcstg. Co. to Hudson Valley WENA Bayamon, P. R. -Seeks assignment of of Midland to cp license participate further in oral argument. Announced Bcstg. Co. (WROW -WCDA [TV] Albany, WCDB from Bayamon Bcstg. Corp. to Gustavo Dec. 14. (TV] Hagaman, both N. Y.) for $379,206. Frank Diaz Atiles for $868. Proposed assignee is present M. Smith, pres. -18% owner of Hudson Valley, is mgr. and l5 owner. Announced Dec. 13. 33% owner of WCNS (TV) Baton Rouge, La., ch. Routine . . . 40 permittee. Lowell J. Thomas, radio -tv com- Roundup mentator, owns 21% of Hudson Valley; Alger B. Hearing Cases . . . Chapman, Troy, N. Y., Representative to U. S. December 13 Decisions Congress, owns 8 %, and John P. McGrath, New FINAL GRANTS 7 Dec. 10. BROADCAST York lawyer, %. Announced WKNB -TV New Britain, Conn. -FCC by order ACTIONS KHOL -TV Kearney, KHPL -TV Hayes Center, By the both Neb. -Seek transfer of control from Brewster of Dec. 12 concurred in result reached in exam- Commission Hospital Inc. to F. Wayne Brewster through sale iner's initial decision of Nov. 1 and granted. WSLA (TV) Selma, Ala.-Granted six month's of 222 shares held by hospital to Mr. Brewster effective immediately, applications of New Britain extension of time to complete construction (ch. and Donald E. Brewster for $22,200. F. Wayne Bcstg. Co. for (1) mod. of cp of WKNB -TV (ch. 8) pending final decision in Docket 11371 concern- Brewster, at present 44.4% owner. will own 55.5% 30) to decrease ant. height from 970 to 750 ft.. ing WSLA application for mod. of cp to specify and his brother 11.1 %. Announced Dec. 13. increase power to 1,000 kw, install new trans. and ant. site near Prattville, Ala.; by letter, denied WNEM -TV Bay City, Mich. -Seeks assignment ant. system, and change trans. location to 7.2 opposing "petitions" by ch. 20 WCOV -TV Mont- of cp from North Eastern Michigan Corp. to miles from city limits, and (2) transfer of control gomery, Ala. Action Dec. 12. Gerity Bcstg. Co., which owns all stock of former. of WKNB -AM -TV from Julian Gross, et al, to Jefferson County Bcstg. Co., Pine Bluff, Ark.; No consideration. Announced Dec. 19. National Bcstg. Co., without prejudice to what- Kermit F. Tracy, Fordyce, Ark.-Designated for KSWM -AM -TV Joplin, Mo. -Seek assignment of ever action Commission may deem appropriate consolidated hearing applications for new ems Time at such time as pending antitrust action involv- license and cp from Air ing NBC may be Hyde con- kc, D; Jefferson with 5 kw and Tracy Latter is 100% stockholder of Air Time. An- terminated. Comr. with 1 kw. Action Dec. 12. nounced Dec. 18. curred; Comr. Bartley dissented. Announced Volusia Dec. 13. County Bcstg. Corp., Daytona Beach, KUVR Holdrege, Neb. -Seeks acquisition of Fla.; C. H. Peckham, Ormond, Fla.- Designated positive control by William C. Whitlock through INITIAL DECISIONS for consolidated hearing applications for new gift of one share of stock from Betty Rae Whit- ams, 1380 kc, 1 kw D; denied Volusia's request for lock. Mr. and Mrs. Whitlock are sole stockholders. Gilroy, Calif.- Hearing Examiner H. Gifford extension of time to Dec. 21 to reply to Commis- Announced Dec. 18. Irion issued initial decision looking toward grant sion's letter of Oct. 8, requesting additional data: WFTC Kinston, N. C. -Seeks assignment of li- of application of Bernard & Jobbins Bcstg. Co. engineering condition to be Co. to & met in event of grant cense from Kinston Bcstg. Town for .new am on 1290 kc, 500 w D, in Gilroy. An- of application of Volusla. Action Dec. 12. Country Worldwide Productions Inc. for $145,- nounced Dec. 19. WFBS Fort Walton Beach, Fla.- Granted 000. Connie B. Gay, 100% owner, also owns Abilene Tex.- Hearing Examiner Jay A. Kyle change of WTCR Ashland, Ky., and KLRA Little Rock, operation on 950 kc from 500 w D, to issued initial decision looking toward grant of 1 kw D; trans. to be operated by remote control. Ark. Announced Dec. 14. application of Key City Bcstrs. for new am on Action Dec. 12. New Bern, N. C. -Seeks assignment of 1280 D, WOOW kc, 500 w in Abilene. Announced Dec. 19. Granted renewal of license of following sta- license from Paul Reid, Otto Griner and H. M. tions: KBUH Brigham Roberts d/b as Radio New Bern to Radio New OTHER ACTIONS City, Utah; KDON Salinas, Bern Inc. Corporate change. No change in own- Calif.; KMAP Bakersfield, Calif. ership. Announced Dec. 14. WSUX Seaford, Del.-FCC by order of Dec. 19 ACTIONS WTOE Spruce Pine, N. C. -Seeks acquisition of granted application for cp to increase power of ON MOTIONS control by Tom N. Cooper through purchase of WSUX from 500 w to 1 kw, operating daytime By Commissioner John C. Doerfer 17.5% stock from W. V. Sizemore et al. He will only on 1280 kc. Announced Dec. 19. Department of Education of Puerto Rico, Maya- buy 31 shares for $100 each plus 6% from date of KHVR Hanover, Pa. -FCC by order of Dec. 19 guez, P. R.- Granted petition for extension of issue and will own 58.8% of outstanding stock. granted petition and supplement filed for recon- time to Jan. 4, 1957, to file reply to oppositions to Announced Dec. 14. sideration and grant without hearing of applica- Dept.'s petition D to enlarge issues in ch. 13 pro- KNOK Fort Worth, Tex. -Seeks assignment of tion to Increase power of station KHVR from ceeding, Mayaguez (Dockets 11288; BPCT -1906, license from Associated Bcstrs. Inc. to Associated 1 kw to 5 kw and install DA, continuing opera- et al.). Action Dec. 11. Bcstrs. Inc. (new corp.) for $220,000. Sole stock- tion on 1280 kc with 500 w N; removed from holder of proposed assignee is John W. Kluge, hearing and granted application with engineering By Chief Hearing Examiner James D. Cunningham Ordered that hearings shall commence in fol- lowing proceedings on the dates shown: Am ap- plication of WTOK Meridian, Miss., et al. on Feb. 18; am application of KSLM Salem, Ore. on Feb. 20. Action Dec. 10. NEGOTIATOR By Hearing Examiner Jay A. Kyle WSIG Mount Jackson, Va.-Ordered that pre - FOR THE hearing conference will be held on Jan. 4, 1957, re am application of WSIG for cp to increase ALLEN power and to make other changes, and hearing PURCHASE AND KANDER scheduled for Jan. 16, is set for Jan. 14, 1957. Action 12. .2nd Coin/24,117 Dec. SALE OF By Hearing Examiner H. Gifford Irion Bosque Radio, Clifton, Tex. -Granted petition for leave to amend its am application to change RADIO AND 1625 Eye Street, N.W. Washington, D. C. NA 8 -1990 directional pattern and application, as amended, is removed from hearing. Action Dec. 10. 60 East 42nd Street New York 17, N. Y. MU 7 -4242 By TELEVISION 35 East Wacker Drive Chicago 1, Illinois RA 6 -3688 Hearing Examiner Hugh B. Hutchison Sucesion Luis-Pirallo Castellanos, Mayaguez, STATIONS P. R.- Granted petition for continuance of fur- ther hearing from Dec. 20 to Jan. 29, 1957, in ch. 3 proceeding, Mayaguez. Action Dec. 10. By Hearing Examiner Herbert Sharfman WGSM Deer Park, N. Y.-Issued order after Continues on page 84 Page 78 December 24, 1956 BROADCASTING TELECASTING PROFESSIONAL CAR ISS i

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS xecutive Offices Consulting Engineer CONSULTING ENGINEERS 735 De Sales St., N. W. ME. 8 -5411 PAUL GODLEY CO. RADIO & TELEVISION National Press Bldg., Wash. 4, 0. C. ,faces and Laboratories Upper Montclair, N. J. Pilgrim 6 -3000 501 -514 Munsey Bldg. STerling 3 -0111 1339 Wisconsin Ave., N. W. Telephone District 7 -1205 Laboratories, Great Notch, N. J. lashington, D. C. ADoms 4 -2414 Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE ommercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver 30 Years' Experience in Radio JTERNATIONAL BLDG. DI. 7 -1319 CONSULTING RADIO ENGINEERS Engineering MUNSEY BUILDING DISTRICT 7 -8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 O. BOX 7037 JACKSON 5302 Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. .Member AFCCE Member AFCCE Member AFCCE ;Member APCCE

WELDON & CARR PAGE, CREUTZ, RUSSELL P. MAY Consulting STEEL & WALDSCHMITT, INC. KEAR & KENNEDY Communications 11 14th St., N. W. Sheraton Bldg. Bldg. Radio & Television 710 14th St., N. W. Executive 34670 1302 18th St., N. W. Hudson 3 -9000 'ashington 5, D. C. REpublic 7-3984 Engineers Washington 5, D. C. WASHINGTON 6, D. C. Washington 6, D. C. Dallas, Texas 303 Willie Henry Stuart Bldg. Member AFCCE Mutual 3280 Seattle 1, Washington 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCE Afember AFCCE Member AFCCE

EARL CULLUM, A. JR. GUY C. HUTCHESON ROBERT M. SILLIMAN LYNNE C. SMEBY CONSULTING RADIO ENGINEERS John A. Moffat -Associate CONSULTING ENGINEER AM -FM -TV P. O. Box 32 CRestview 4-$721 INWOOD POST OFFICE 1405 G St., N. W. 4806 MONTGOMERY LANE DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 LAKESIDE 8-6108 Washington 5, D. C. WASHINGTON 14, D. C. ARLINGTON, TEXAS Member APCCE Member AFCCE OLiver 2 -8520

;EO. P. ENG. CO. WALTER F. KEAN WILLIAM E. BENNS, JR. ADAIR ROBERT L. HAMMETT Consulting Engineers CONSULTING RADIO ENGINEERS Consulting Radio Engineer CONSDLTING RADIO ENGINEER Radio -Television Associates 3802 Military Rd., N. W., Wash, D. C. George Sklom, Robert A. Jones EMerson 2 -8071 Communications-Electronics M. Phone 821 MARKET STREET 1 Riverside Road Box 2468, Birmingham, Ala. 110 Eye St., N.W., Washington, D. C. -Riverside 7 -2153 SAN FRANCISCO 3, CALIFORNIA ucutive 3 -1230 Executive 3-5851 Riverside, III. Phone 6 -2924 SUTTER 1 -7545 Member AFCCE (A Chicago Suburb) Member AFCCE

Vandivere, CARL E. SMITH JOHN B. HEFFELFINGER J. G. ROUNTREE, JR. Cohen & Wearn CONSULTING RADIO ENGINEERS Consulting Electronic Engineers 4900 Euclid Avenue 5622 Dyer Street 101 Cherry St. Hiland 4 -7010 612 Evans Bldg. NA. 8-2698 Cleveland 3, Ohio EMerson 3 -3266 HEnderson 2 -3177 KANSAS CITY, MISSOURI 1420 New York Ave., N. W. Dallas 6, Texas Washington 5, D. C. Member AFCCE

VIR N. JAMES JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. RALPH J. BITZER, Consulting Engineer SPECIALTY Consulting Radio Engineers TELEVISION and RADIO Suite 298, Arced. Bldg., St. Louis 1, Mo. Directional Antenna Proofs ENGINEERING CONSULTANTS Garfield 1 -4954 Mountain and Plain Terrain 2000 P St., N. W. "For Results in Broadcast Engineering" St. Washington 6, D. C. 420 Taylor AM -FM -TV 316 S. Kearney Slater 6.1603 San Francisco 2, Calif. Allocations Applications Denver 22, Colorado Columbia 5 -4666 PR. 5 -3100 Petitions Licensing Field Service

I., SE VICE D I R E C ® R 11

COMMERCIAL RADIO CAPITOL RADIO SPOT YOUR FIRM'S NAME HERE, MONITORING COMPANY ENGINEERING INSTITUTE To Be Seen by 77,440 Readers them, the decision -making PRECISION FREQUENCY Accredited Technical lertitets Carrirr4 -among and managers, chief MEASUREMENTS 3224 16th St., N.W., Wash. 10, D. C. station owners engineers and technicians -applicants FULL TIME SERVICE FOR AM -FM -TV Practical Broadcast, TV Electronics engi- for am, fm, tv and facsimile facilities. O. lox 7037 Kansas City, Mo. neering home study and residence courses. Write For Free Catalog, specify course. 1156 ARB Continuing Readership Study Phone Jackson 3 -5302

BROADCASTING TELECASTING December 24, 1956 Page 79 CLASSIFIED ADVERTISEMENTS RADIO Payable in advance. Checks and money orders only. Deadline: Undisplayed- Monday preceding publication date. Display- Tuesday Help Wanted -(Cont'd) preceding publication date. Situations Wanted 20¢ per word -$2.00 minimum Help Wanted 25¢ per word Announcers $2.00 minimum. - All other classifications 30¢ per word -$4.00 minimum Display ads $15.00 per inch Announcer: Good job in Ohio. Can advance. Aggressive organization. Send tape. Box 727C, No charge for blind box number. Send box replies to B.T. BROADCASTING TELECASTING, 1735 DeSales St. N. W., Washington 6, D. C. APPLICANTS: If transcriptions or bulk packages submitted. $1.00 charge for Well established network station southeast town mailing (Forward remittance of 18.000 separately, please). All transcriptions. photos, etc., sent to box numbers are sent at owner's risk. BROADCAST- needs good announcer -salesman. Prefer ING TELECASTING expressly repudiates any liability or responsibility for their custody or return. southerner. Box 729C, B.T. Experienced announcer, mature style with first ticket. Car. Eastern seaboard am -fm. Box 739C, RADIO RADIO B.T. Announcer with 1st or engineer who can an- nounce. Great opportunity with ABC station in Help Wanted Help Wanted-(Cont'd) ii million market. Top management. $80.00 week. Send tape, photo, resume, references to Box 741C, B.T. Managerial Salesmen KLIN Radio needs good, experienced. top DJ's. Somewhere there's a program director or chief Tucson, Arizona ... salesman for KVOA. Help- All tapes returned immediately. Airmail air check announcer who wants to step into management. ful if you have had experience in all phases of to Larry Getchell, KLIN, Lincoln, Nebraska. He's young, aggressive, married. owns a car, is radio, but not mandatory. Commission- guaran- willing to start as assistant manager, wants to tee. Call Ray Owen, MA 3 -2555. Immediate opening for experienced announcer. settle permanently in a multiple station organi- strong on news and records. Good salary, talent. zation at extremely good pay. He has a good an- Salesman: Ripe opportunity for successful man Send audition. photo, background information nouncing background and is willing to work hard in expanding market with leading music- sports to Station WFDF, Flint, Michigan. to prove worthy of manager's post. probably station; permanent, guarantee draw against com- within a year. He has a thorough knowledge of mission, protected list; send full details, picture, all phases of independent station operation and Burt Levine, WROV, Roanoke, Virginia. Need -young announcer, permanent staff morn- can report to work before the end of the year. ing man -some experience. Other opportunities. Send tape. resume and photo to Box 675C. BT. You grow with experience radio men who op- Announcers erate other stations. WKAM, Goshen, Indiana. Salesmen Morning combo. Top salary. No floaters. Replies confidential. Combo man with first class ticket for daytime Top salesman, car and coffee money. Southwest Ohio station. Box 298C, B.T. station. Excellent condition. routine maintenance, station. Send complete details, references, first announcing ability important. Send complete letter. Excellent compensation for proven pro- Long established station located Carolinas needs resume, photo and tape immediately. Kersh Wal- ducer. Box 694C, B.T. good announcer holding first class license. Mini- ters, WKDL, Clarksdale, Mississippi. mum salary over $400 monthly plus benefits. Box Wanted: Salesman- announcer, heavy on sales, 600C, B.T. light announcing, active market waiting for ac- Immediate opening: Combo 1st phone man. Em- Announcer phasis on announcing. Send tape, recent photo tive salesman. Write Box 697C, B.T. for kilowatt independent. Opportunity and resume of past experien ^e to learn news reporting if interested. $325 start. or call Mr. Dana or Mr. Stearns- Cherry 1 -5550. Radio Station Experienced, enthusiastic. Large New England Box 666C, B.T. WMIC, Monroe, market. Guarantee or salary plus commission. Michigan. Immediate opening. Box 720C, B.T. Immediate opening for man with minimum six months experience. Will pay up to $75 per week Technical Salesman: Over 100 million dollar market. Strong- to start. 40 hour week, overtime pay, vacations, etc. Must have car. Excellent opportunities for First est station. Should make at least $7,500.00 first advancement within chain. Send tape, resume class man familiar with directional opera- year. Ohio. Box 725C. B.T. tion and maintenance. Salary depends on ex- and photo. Box 878C, BT. perience. Send resume, photo and references. Midwest location. Box 702C, B.T. There is a sales job for a thoroughly seasoned One of nation's leading independents in city mar- professional in of the 25 If ket of half -million needs outstanding young air one first markets. Engineer -announcer, 250 watt, 100 from New make 1957 the most salesman with enthusiasm and brightness. Corn - you can prosperous year of edy material, gimmicks accepted, but emphasis York. Good pay. Box 707C, B.T. your life. Station is top rated. 15 percent com- on audience service with fast -paced music -news- mission against any reasonable draw. Your in- sports format. Top paying job for top personal- Needed immediately two first class engineers, top quiry will be treated in confidence if you wish ity. Send background, picture off -air audition. pay, good insurance plan and working conditions. but our present staff knows of this ad. Enclose Box 699C, B.T. Box 718C, B.T. photo, snapshot will do, composite history of employment. Gross billing and earnings past Ashland, Ohio, independent: New ownership Jan- Experienced engineer for position of chief en- five years. Promotion of sales staff member uary first. Additional personnel needed: Pro- gineer at modern, well equipped 250 watt full - makes unusual opportunity available, Box 731C, gram director, morning man, salesman. Box 718C, time independent station in Pa. Will have corn - B.T. B -T. plete responsibility for purchasing maintenance repairs and operation. Good working conditions, Announcer -engineer for midwest metropolitan good pay. No air work required. Box 742C, B.T. Salesman, opportunity to become sales manager, market able to handle early morning show and assistant manager ABC station in ?á million mar- preventive maintenance. Send tape and resume Engineer -announcer. $80.00 for 40 -hour week. ket. Must have record of sales success. $75.00 to Box 719C, B.T. Chance to become chief. Contact KCOW, Radio, to start draw against 15% commission. Producer Alliance, Nebraska. can earn $150 week in few month. Send photo, Country DJ, experienced morning man. Five day resume, references week, must have good delivery and personality. to Box 740C, B.T. tape, Wanted: Chief Engineer, one kilowatt remote Send resume, salary. Box 724C, B.T. control daytime, outstanding living conditions, Salesman: Salary plus commission. neces- top salary, prefer family man. Call or write Car Announcer -copywriter: Can lead to program di- Walter Rubens, KJET, sary. Send full information, photo, references rector. Midwest. Send tape. Sample commer- Beaumont, Texas. and tape if available to KSCB, Liberal, Kansas. cials. Box 726C, BT. First class engineer. Am and fm maintenance. Board operation. Announcing helpful but not necessary. Paid vacations. Send details and ex- pected salary to George Volger, Manager, KWPC, WE HAVE A XMAS PRESENT FOR Muscatine, Iowa. Urgent -need first class engineer as of yesterday. 1kw daytime going to 5 after first of year, non- EACH RADIO AND TV STATION directional. Should be qualified to maintain Instead of calendars or greeting cards, we have compiled a Glossary Definitions equipment and be above average announcer or of as used by salesman. Send photograph and the FCC and are printing them in book will be resume to R. form. One of these mailed to each station shortly H. Gunckel, Jr., Station WABR, Box 7547, Or- after the holidays. lando, Florida. This valuable service will aid in understanding Technical and Operational communications from Need chief engineer- announcer for kilowatt day - the Commission. A limited number will be printed and each station should be certain that the timer . .. must be experienced ... $90.00 weekly. Glossary remains in the station files because every operator will want copies for personal refer- WGVM, Greenville, Mississippi. ence. Top-flight young engineer wanted for position Those of our approximately 1900 former students that we can locate will also receive copies. with unusual opportunities in radio and possibly MANAGERS AND OWNERS DESIRING TO TAKE OUR COURSE GENERALLY FIND THE JANUARY tv. Contact Manager, WKST, New Castle, Pa. CLASS BEST SUITED TO THEIR BEING AWAY FROM THE STATION. PREFERENCE IS GIVEN TO THESE Chief engineer for fulltime 250 am and fin with PERSONS FOR ENROLLMENT IN OUR JANUARY 9, 1957 CLASS? leading music -sports station; permanent; con- BEST OF HOLIDAY WISHES TO ALL struction, experience, announcing. asset but not necessary. Present chief will break in. Send de- tails, picture, Burt Levine, WROV, Roanoke, Vir- WILLIAM B. OGDEN ginia. RADIO OPERATIONAL ENGINEERING SCHOOL Urgent! Need chief engineer -announcer. Apply 1150 West Olive Avenue, Burbank, Calif. WPFD, Darlington, South Carolina. Good work- ing conditions. Salary open.

Page 80 December 24, 1956 BROADCASTING TELECASTING RADIO RADIO FOR SALE Help Wanted-(Cont'd) Situations Wanted-(Cont'd) If you are going to open a 1000 watt station, Technical Announcers here is all the equipment you need -all is Ex- cellent shape Chief engineer- announcer. 5kW daytime, excel- First phone morning announcer. Experienced. lent working conditions with growing organiza- Now ready to learn sales. $90 plus. Box 691C, B.T. tion with several stations. Opportunity for ad- TRANSMITTER EQUIPMENT WKYR, Key- vancement. Contact immediately. Single, age 35. Inexperienced; but had favorable 1 Collins Type 20V 1000 /500 Watt AM Broad- ser, West Virginia. audition. Public speaking experience and proven cast Transmitter complete with Tubes, Crys- leadership ability. Good sports background in- 1300kc WTOC, 3 kw directional, Savannah. Georgia, cludes coaching and state boxing judge. Tape. tals ground to needs first class engineer. Send complete qual- Box 703C, B.T. 1 Remote Antenna Current Meter Kit for 20V ifications, references and to Chief photograph 1 General Radio Type 1181A Frequency Moni- Engineer. Staff announcer. Intelligent, facile delivery of tor news, commercials, and DJ work. Good poten- Wanted -chief engineer for combo work, day- tial, reliable. Can operate own board, vet, will 1 General Radio Type 1931A Modulation Moni- time station, good pay and hours. Contact WTUS, travel. Box 704C, B.T. tor Tuskegee, Ala. Immediately. (Both complete with tubes) Sports director, presently employed southwest. 1 Collins Type 26W -1 Limiting Amplifier, com- First class engineer- announcer for progressive Heavy play-by-play experience. Desires base- plete with tubes am outlet in three station group. Excellent pay bath and basketball work. Preferably for right man. Send tape and details, Manager, with stationstonion handbag minor league baseball. Air 1 Collins Type 619B -2 Rack Cabinet ('76" x 18 ") St. Vermont. North Country Stations, Johnsbury, check on request. Box 705C, B.T. I Collins Type 265D -2 Jack Panel (24 pr) 4 24" Patch cords Programming- Production, Others Attention Southern California. Announcer, 15 years experience DJ, news, copywriting, pro- STUDIO EQUIPMENT News director- challenging local news job open gramming and one year radio sales, wants to lo- in extremely active news market. Outstanding cate at station in Los Angeles or San Diego area. 1 Collins Type 212B -2 Seven Position Studio kilowatt Independent offers real news opportu- Will work sales in combination with air work. console, complete with tubes, etc. nity and good salary to experienced, aggressive. Have third class ticket. Tape, references, photo mature newsman. Box 570C. B.T. on request. Box 706C, B.T. 2 Rek -O -Kut Type B -16H Three Speed Tran- scription Turntable Chassis Only, Less Cab- Tv -radio program directors, others. Opportunity Top country DJ- announcer. Guitar. Fifteen years inet now exists to add to your income by $100 to $400 experience. Third. Married, permanent. Avail - 2 Gray Type 108B Viscous- Damped Transcrip- per month without distracting from your present able January. Box 709C, BT. tion Arm with Slide -in Features job. National, Industry- accepted organization. Write in confidence for complete details. Box 2 Gray Type 602 Filter For Use With 108B Arm 690C, B.T. Announcer. Low in experience. High potential, good delivery. Looking for right opening. Ex- 4 GE Type RPX -046 Cartridge only (Less perience in news, commercials, and DJ work. Styli) A fuiltime experienced newsman needed for pro- 711C, B.T. gressive Mass. daytimer, who will also head up Can operate my own board. Box 2 GE Type RBJ -005 1 Mil Sapphire Styli public service and special events. Self- starting 2 GE Type En -006 2% Mil Sapphire Styli mature- minded men only will be considered. Quality operation in larger market being sought Announcing secondary to news gathering abil- by experienced announcer. Box 716C, B.T. 3 Cannon Type XL -3 -11 Female Cable Type ity. WESO, Southbridge, Mass. Connectors $ XL -3 10 years experience; currently employed; good Cannon Type -12 Male Cable Type Con- Immediate opening for experienced night news --can sell nectors editor. Combined radio and television operation. voice; good operation. Creative -reh- able -morally straight -enjoy responsibility. Wish 5 Cannon Type XL -3 -13 Female Receptacle Must write, edit, broadcast. Salary plus talent to locate near Ohio area. Box 719C, BT. guarantee. Send tape, resume, picture to WROW, 1 RCA Type 44 BX Dynamic Microphone Box 4100, Albany, N. Y. Easy, relaxed DJ, good news. Married, vet, ex- 2 Electro -Voice Type EV -635 Dynamic Micro- Help wanted, continuity writer, man or woman, perienced in medium market. Box 730C, B.T. phones also will record some production spots only other 1 Atlas Type MS -25 Program Stand duty is to make up book. $60 to start. Send Staff announcer, currently employed, wishes 2 Atlas Type DS -7 Desk Stand samples of copy and resume to Phil Specner, similar position on east coast. Will also consider WCSS, Amsterdam, New York. good am with tv talent opportunities. Box 732C, 1 Atlas Type BS -36M Boom Stand B.T. 3 Jenson Type P8 -SX 8" 8 Watt PM Speakers Register with us for better jobs! Nationwide with #5 -3324 Matching Transformer service. Commercial Employment, 652 Chestnut Street Gadsden Alabama Sportscaster, veteran, currently employed. 5 3 Jenson Type H -81 Corner Mtg. Speaker Cab- years am -tv experience. College graduate. Ref- inet for 8" Speaker erences on request. Desire metropolitan market. Box 733C, B.T. 1000' #SOAWG Shielded Audio Hookup wire, Situations Wanted 2/c S Amp, Audio Hookup Wire Managerial Announcer 3% years experience. Presently em- 300' #16AWG Shielded ployed. Wants permanent spot in Florida or 200' Shielded Microphone Cable (Belden #8422) east coast. Available middle of January. Box Radio manager -14 successful years experience, 735C, B.T. 1 Magnecord Type PT6 -VAH (Voyager). One all phases. Excellent sales know -how. Modern Cabinet Portable Tape Recording Equipment. program formula. Desire permanent connection. Consisting of Type PT6 -AH Basic Recorder 697C, B.T. Announcer, technical school graduate with 2nd Box phone license. Strong country and popular mu- and Type PT6 -V Single Channel Amplifier sic, $70.00 minimum, car. Six months experience Responsible young owner- manager of successful as DJ, engineer, news director. Desire position ANTENNA, GROUND AND ERECTION daytime independent desires a challenging posi- with independent midwest station. Box 738C, tion in larger market. Interested in position as BT. I Stainless Type G -24 Guyed, Insulated AM sales manager with large market independent or Tower, 300' High, Complete With Base In- as sales executive in corporation owning several sulators, Guy Insulators, Guy Wire, Hard- stations. Married, family. Will sell present hold- Announcer- limited experienced. Plenty of am- ing for right opportunity. Minimum salary range bition and potentiality. Experience in news, ware, Anchor Bolts and Erection DWGS. $10- 12,000 per year. Reply Box 899C, B.T. commercials and disc jockey work. Please write. 1 Set Lighting Material for 300' Guyed Tower John J. Bobinski, 94 Center Street. Clifton, New as Per FCC Spec. Jersey. Am presently part-owner and manager of two 1 Andrew #7200 (Fisher- Pierce) Photo Elec- radio stations. Health of one of the members of tric Tower Lighting Switch. my family makes it necessary to seek southern Staff reduction makes available one year experi- climate, preferably southwest. Am prepared to ence, tv production, radio announcing, all sports, 1430 Lb #9 used Semi -Hard Bare Copper manager medium size market station or operate References, col- Ground Wire (Approx. 36,000 Ft.) Will selling, writing news, operator. as sales manager for metropolitan operation. lege grad, veteran, family, salary open. Don 100 Lb. 2" x .032 Copper Strap for Ground Sys- consider investment to $15,000.00, if necessary. WBEX, Chillicothe, Ohio. for good opportunity. Reply Box 700C, B.T. Clinger, tem Semi- Flexible Coax- Ambitious, good 300' Length Andrew #737 . 12 radio -tv Announcer, some experience. - Station or sales manager years news, commercials, DJ, op- ial Transmission Line, Complete With #1703 experience. Background: Heavy in sales; pro- potential. Good on GV Inlet Seal and #1703 -P End Seal. duction executive. Married, one child, vet. Crea- erate own board. Will travel. Paul De Laura, tive but economy- minded management ideas. 336 Dodd Street, East Orange, New Jersey. 1 Collins Type 42E -5 Antenna Tuning Unit Minimum $10,000. Box 715C, B.T. Housed in Weatherproof Cabinet. Announcer, first phone, two years experience. 1 Collins Type 23D -1 Single Phase Tower Salesmen W. Jackson, 3756 95th St., Jackson Heights, New Lighting Filter Housed in Weatherproof York. Cabinet (1500w,) Salesman-experienced. Announcer with good 5 8' x 24' Truscon Expanding Copper Ground voice. First class license. Emphasis on selling. Announcer, limited experience, good potential, Screen Sheets Box 693C, BT. news, commercials, DJ . . . operate my own Available immedi- board. Single, go anywhere. OFFICE EQUIPMENT executive with a top eastern station ately. Gus Travers, 170 E. 118 Street, New York Account N. Y. wishes to relocate south -southwest. Excellent 35, 1 Karr Conelrad Unit sales record. Box 712C, B.T. 1 Eicor Tape Recorder Combo-4 years experience radio -tv. Hold first Midwest -top salesman, top announcer -5 years phone - excellent announcer -engineer - capable If Interested Contact am -tv experience. Box 714C, B.T. chief. Available short notice -no phone. Short supply audition tapes. Dale Arrow, General Delivery, Ft. Pierce, Florida. Bert Bank Announcers Radio Station WTBC Announcer wants west, $65. Box 314, Bensonia, Basketball announcer did 83 games past season Alabama including major university. Box 610C, B1'. Michigan. Tuscaloosa,

BROADCASTING TELECASTING December 24, 1956 Page 81 RADIO TELEVISION TELEVISION Situations Wanted- (Coned) Help Wanted Help Wanted-(Cont'd) Announcers Salesmen Technical Europe's loss is your gain. Two top deejay's Account executive, tv sales. Opportunity for ex- Michigan full -power vhf requires transmitter just returned from AFN Frankfurt, Germany. perienced tv salesman who has record of perma- engineering personnel, including supervisory. Plenty stateside experience. Work separate if nency and can prove sales results. Our top sales- Send full details on training, experience, salary needed. Travel anywhere for good price. Prefer man leaving January 1st to take Area Sales requirements. Box 728C, BT. day -night operation. Nothing under $100. Phone Managers job with film company and we hold his if you really want us. CLearbrook 5-4743 (write) list intact as long as possible. Basic major net- Established South Carolina vhf has excellent 706 N. Pine, Mt. Prospect, Illinois. work station in mid -Atlantic state. Stable, sub- opening for experienced transmitter engineer. stantial market. Send complete details first let- Give complete resume first letter. Box 737C, B -T. ter. Box 693C, B.T. Top -notch personality air salesman who can sell Wanted: Tv transmitter engineer. Experienced his own show now available. Hal Masters, 1412 preferred. Good working conditions. Write or Phone Television salesman. Aggressive, dependable Betman Blvd., North Fort Myers, Florida. salesman needed, preferably with television ex- wire C. R. Secrist, KID -TV, Box 701, Idaho Falls, Edison 4 -6863. perience. Individual with tv background other Idaho, or call JA 2 -5100. than selling will be considered. This local sales Looking for help? Write us! We have the "right" opening is an opportunity to advance in experi- Immediate opening for tv engineer. Network vhf person for the "right" position! Commercial Em- ence and income. Substantial billings already station. KKTV Colorado Springs, Colorado. Wil- ployment, 652 Chestnut Street, Gadsden, Ala- available, through takeover of current account lis Shanks. bama. list. CBS -TV network station, east, with new facilities in excellent market, include photograph Wanted engineer to work in tv. Experience not with reply. Box 694C, B -T. necessary. First class license required. Contact Technical and full details Chief Engineer, WINK -TV, Fort Myers, Florida. Announcers Experienced tv maintenance man. Days; trans- Capable, qualified chief engineer -experienced mitter or studio. Send resume. Chief Engineer, in construction- maintenance- directionals- remote Wanted: Staff announcer, some specialty work. WKNO -TV, 268 Jefferson Ave., Memphis, Tennes- control. No announcing. Box 721C, .BT. We need a man with ideas. It's all television, see. no radio. Apply in writing or in person only. No phone. Peter F. Gallagher, Program Direc- Engineer, first class license, for network vhf af- Programming -Production, Others tor, WGLV -TV, Easton, Pennsylvania. filiate, studio and transmitter. Contact Chief Engineer, WXEX -TV, Petersburg, Virginia. Sales minded program director! Will program Wanted: Top -notch announcer for strictly tv op- eration. Will accept experienced radio announcer. Programming -Production, Others your station to attract, hold, sell listeners. 71 Send resume, tape and references. Tom Mat- years experience! National and local sales! Plus thews, WNEM -TV, Bay City, Michigan. Production manager- director. A better- than-av- programming! Young, energetic, ideas, perma- erage opportunity awaits a better -than- average nent, veteran. Box 713C, BT. Technical applicant. Thoroughly experienced, live -wire, with workable ideas for good low- budget produc- Attention -Iowa, Nebraska, tion. Versatility and imagination essential, as is South Dakota, Wyo- Wanted -tv technician, college graduate pre- ability to produce, direct, switch and handle ming. Newsman, eight years local reporting, five ferred, FCC first class radio -telephone license other production details, including traffic and years present Iowa station. Responsible, sober, required. Good starting salary with opportunity copy supervision. State starting salary expected, community man, top references. Lew Hudson, for advancement. State experience in letter. Vhf give full particulars about previous experience KBOE, Oskaloosa, Iowa. network affiliated maximum power station. Box and attach small snapshot. Confidential. Con- 698C, BT. tact Bob Bostian, WAKR -TV, Akron, Ohio. Available after January first. Program -news di- Maintenance technician with at least 1 year's ex- Wanted immediately. Experienced continuity di- rector experience. Prefer Detroit area but will perience in maintenance of tv equipment. Sal- rector. Salary open. Send resume, and refer- consider any offer: Radio or tv. 2450 -40th Street, ary depends on experience. Send resume, photo ences to Tom Mathews, WNEM-TV, Bay City, Port Huron, Michigan. and references. Midwest location. Box 701C, BT. Michigan. WE RECOMMEND THESE GRADUATES WHO ALL HAVE HAD EXTENSIVE INDIVIDUAL INSTRUCTION IN OUR HOLLYWOOD AND WASHINGTON, D.C. STUDIOS. THEIR INDIVIDUAL ABILI- TIES INCLUDE RADIO -TV CONTINUITY, CAMERA WORK, DIRECTING, FLOOR WORK, FILM EDITOR, PRODUCTION ASSISTANT, ANNOUNCING AND NEWS. IN ADDITION, THEY HAVE BEEN TRAINED IN ALL PHASES OF TV PRODUCTION. THERE IS A NORTHWEST GRADUATE ESPECIALLY TAILORED FOR YOUR SPECIFIC NEEDS. CALL NORTHWEST FIRST. WIRE, PHONE OR WRITE, JOHN BIRREL, EMPLOYMENT COUNSELOR.

HOLLYWOOD, CALIFORNIA 1440 North Highland ü RTi-1 W E ST HO 4 -7822 CHICAGO, ILLINOIS 540 N. Michigan Avenue RADIO & TELEVISION DE 7 -3836

WASHINGTON, D. C. 1627 K Street N, W. RE 7-0343

Page 82 December 24, 1956 BROADCASTING TELECASTING TELEVISION FOR SALE RADIO Situations Wanted Equipment Help Wanted Announcers Mobile radiotelephones, complete, sacrifice $125. Managerial RCA 500 watt broadcast transmitter, $495. Tele- Announcer specialist- commercial and emcee com, 82 Lower Main, Matawan, N. J. third year tv -ready to locate permanently in- metropolitan market. Box 692C, BT. WANTED TO BUY Available January! Announcer -director. Broad experience. Good "team" man! Large city[ Box 696C, B.T. Stations MANAGER Announcer-10 years experience in radio -tv. Can double in sales, camerman, director. Presently Responsible executive with 12 years of radio ex- For progressive station located in top employed tv. Married. 34, family man, sober, perience in all phases of the business is inter- reliable. Box 718C, BT. ested in purchasing all or part of Wisconsin, Michigan or Minnesota station. Will take active Southeastern market. This is an ideal Technical part on sales. programming, management. Reply Box 698C, B.T. opportunity for experienced manager Tv engineer 1st phone, 7 years experience all phases installation, maintenance. Also good pro- Attention: Virginia and North Carolina. Expe- to join top -flight operation. Must be duction, slide and 16mm film processing. Locate rienced young am owner- manager with all nec- midsouth or southwest. Box 695C, BT. essary qualifications desires to purchase all or experienced in competitive markets, control radio station in nice community not un- Programming der 10,000 preferably in Western half of state, -Production, Others for permanent residence and active ownership - and strong on sales. Excellent salary, management. All replies confidential. Personal Producer -director. Desires change -present em- contact in near future arrange. Box 722C, BT. plus percentage of profits. Also oppor- ployment secure. 3 years senior director. Full power CBS -ABC affiliate. Box 707C, BT. Wanted to lease: 1kw daytimer in North Caro- tunity to acquire interest in operation. lina. We're ready January 30th. Box 738C, B.T. Radio -tv news director, seven years experience, Send complete details, resume, photo all phases, including on-camera work, newsreel knowhow, plus still photography. Excellent ref- Equipment to Box 744C, B.T. erences. Box 717C, BT. Wanted to buy: One used 1kw AM transmitter for standby for cash. Send details and price. FOR SALE Box 907A, B.T. Stations Wanted to buy: 2-639A Western Electric micro- Salesmen phones. Box 710C, B.T. For sale: Prosperous midwest 500 watt daytime farm station with consistent 6 a.m. sign on. Box RCA 73B lathe with Ml 118 50 -C heads or Fair- 708C, B.T. child preferred. Please write to WINE, Biscayne Terrace Hotel, Attention Mr. Molic. Florida coastal playground with business diver- sification. Regional station. $112,000 total price Wanted: RCA 10kw fm amplifier and power sup- ACCOUNT EXECUTIVES on terms. Paul H. Chapman Company, 84 Peach- ply for use with RCA BTF -3B transmitter. State tree, Atlanta. price and condition. Reply Mr. D. Robinson. WOKE, Oak Ridge, Tennessee, the larg- WNIB, Chicago 24, Ill. est independent fulltime station in East Listing TD. Southwest AM station. Highly in- Tennessee has several openings on its dustrialized and diversified market. County seat. Wanted: Several two way mobile units, 6 and 12 Served by five railroads, and accessible by air - volt, 35.70mc, or those that can be converted to sales staff for aggressive, hard working - direct, by deluxe name trains (through cars from this frequency, also condition, age, and make, producing account executives. These are New York City) and national highways. Huge price of units. Jess Tepner Chevrolet Co., Creigh- salaried positions, with the only limit military installation. Virtually unlimited water ton, Nebraska. Box 47. supply. Mild climate. Market 70,000. Fine pub- being your ability to produce. This is a lic schools, private college, and Catholic schools. high income market, with a great poten- Gateway to large year -round resort area, with deluxe lodges, boating, fishing, covered by the INSTRUCTION tial that has not been realized. If you 0.5mvm signal of the station, per owner's data. are interested in starting 1957 on the right Requires $22,500 cash. Ralph Erwin. Broker. 1443 FCC first phone In 12 weeks. Home study or res- foot contact South Trenton. Tulsa. No information by tele- ident training. Our schools are located in Holly- phone. wood, California, and Washington, D. C. For O. J. McReyolds free booklet. write Grantham School of Elec- The Norman Company, 510 Security Bldg., Daven- tronics, 1505 General Manager port, Iowa. Sales. purchases, appraisals. handled Desk H -B, N. Western Avenue, with care and discretion, based on operating our Hollywood 27, California. Radio Station WOKE own stations. FCC first phone license. Start immediately. Oak Ridge, Tenn. Write now for our free bulletin of outstanding Guarantee coaching. Northwest Radio & Televi- radio and tv buys throughout the United States. sion School, Dept. B, 1627 K Street, N.W.. Wash- Jack L. Stoll & Associates. 6381 Hollywood Blvd., ington, Los Angeles. Calif. D.C. Kilowatt daytime in middle -Atlantic state. Two station market in excess of 100.000. Now making money with plenty of future potential. Ideal for resident owner -manager operation. Profit under this arrangement in high four figure category. PREFERRED ENGINEERING OPPORTUNITIES Can easily be built into five figures. Informa- tion only to financially qualified prospects. Give financial qualifications in letter of inquiry. $65: 000 if cash. And will consider terms. Box 745C, B.T. TRANSMITTER ENGINEERS Equipment Western Electric 10 Irw fin transmitter. Recently TV -AM -FM completely overhauled and in first class condi- tion. Includes Gates remote control and set FCC spares. Write or wire Box 964A. BT. SENIOR POSITIONS RCA, 10 kw diplexer, channel 3. 2 RCA harmonic filters. 10 kw for 60 to 72 mc. Hi -band conversion for RCA TT-5A transmitter. Contact John Gort. KDLO -TV. Garden City, S. D. MAJOR MULTIPLE OPERATOR Here's a bargain on a Standard Transcription library. 165 discs for $275.00. Worth over $900.00. IN Never used. Reply KDIO, Ortonville, Minnesota. For sale -265 foot self-supporting Lehigh. Good condition. Heavy construction. Ideal for am. 1m KEY EASTERN MARKETS or tv tower. WKBC, North Wilkesboro, North Carolina. Complete DuMont multiscanner including power WRITE IN DETAIL TO supplies, projectors light source, etc. One Du- Mont stabilizing amplifier. 9 channel switcher, DuMont sync. generator. All equipment in ex- cellent condition used approximately two years. BOX 743C, B T Will make excellent price. Will accept cash time payment, station stock or will trade equipment. For further details, contact Harry Travis, WNEM- All replies held in strictest confidence TV, Bay City, Michigan.

BROADCASTING TELECASTING December 24, 1956 Page 83 RADIO TELEVISION FOR THE RECORD prehearing conference; evidentiary hearing will Help (Coned) Situations Wanted (Cont'd) 1957, Wanted- - begin Jan. 25, re am application of WGSM. Action Dec. 10. Salesmen Managerial 0000000000000000001:00000000001e December 13 Applications ACCEPTED FOR FILING g WE'VE GOT YOUR MAN g License to Cover Cp K and we hate to let him go. se WWBC Bay City, Mich.-Seeks license to cover SALES MANAGER cp which authorized new am. He has done his job here extremely well but KJEO (TV) Fresno, Calif. -Seeks license to If you are a sales manager and would it our billings are down and we are cutting K cover cp which authorized new tv. údown our programming and staff. He is an WJHL -TV Johnson City, Tenn. -Seeks license like to work with a fast -growing mid - to excellent man, knows program- to cover cp which authorized new tv. operations C Weed Heights, Nev.- Anaconda Co. seeks li- south station, if you have ideas and execu- to ming in and out and has plenty of talent. cense to cover cp which authorized tv translator. seIf you need an Operations Manager, Pro- g Modification of Cp tive ability, if you are interested in a to gram or Director or general all- IC Production KELO-TV Sioux Falls, S. D. -Seeks mod. of cp round substantial salary and overwrite -then we K efficiency expert, here's your boy. We to extend completion date to 2- 12 -57. se pay him $7,800 and we want to get him g KLSE (TV) Monroe, La. -Seeks mod. of cp are interested in Write to 705C, (which authorized non -commercial educational you. Box se something as good or better before he leaves R tv) to extend completion date to 3- 15 -57. BST. here. Write or wire Box 723C, BT, then we'll SC B RENEWAL sephone you more details. OF LICENSE K KERB Fairbanks, Alaska; KFXM San Ber- 000000000000000000000000000 000 nardino, Calif.; KHBC Hilo, KGU Honolulu, KGMB Honolulu, KTOH Lihue, all Hawaii; KWIN Ashland, KWRO Coquille, KOAC Corvallis, Programming -Production, Others EMPLOYMENT SERVICES KRMW The Dalles, KERG Eugene, KORE Eugene, KOIN Portland, KWJJ Portland, all Ore.; KITI f \Nr\\\- Centralia, KCLX Colfax, KGDN Edmonds, KNBX Kirkland. KBAM Longview, KGY Olympia, KOL PLAN AHEAD Seattle, KHQ Spokane, KVI Seattle, KMO Ta- You never know when you'll need a new coma, KIMA Yakima, all Wash. NEWSMEN copywriter, announcer, sales or technical RENEWAL OF LICENSE RETURNED Midwest 50,000 watt network advisor. We have the BEST in our files. KBYR Anchorage, Alaska. (Dated wrong.) All references checked -Call on Barney affiliate seeks applications from -the matchmaker. highly qualified radio newsmen December 14 Applications able to edit, rewrite and broad- BARNARD EMPLOYMENT ACCEPTED FOR FILING Suite 1116 License to Cover Up cast. Competitive auditions un- 202 S. State Chicago Wabash 24306 KDAN Eureka, Calif. -Seeks license to cover derway for a position in top - cp which authorized new am. WLPO La Salle, 111. -Seeks license to cover cp rated news department. Give full which authorized increase power, install DA -D data in letter: Experience, INSTRUCTION and install new trans. salary WJJL Niagara Falls, N. Y. -Seeks license to expected and recent photo. Send cover cp which authorized change ant.-trans. ALL location and change type trans. tape. 96% OF GRADUATES OFFERED KQUE Albuquerque, N. M. -Seeks license to Write Box 690C, cover cp which authorized change frequency, in- i BT POSITIONS IN RADIO OR TV! crease power and install DA and new trans. KFJM Grand Forks, N. D. -Seeks license to Courses in Announcing, Acting, Writ- cover cp which authorized change frequency, ing, Production. 1 year of intensive change hours of operation and change remote Situations Wanted control point. training. Founded in 1934. Profes- KWRO Coquille, Ore. -Seeks license to cover Announcers sional teachers with national network cp to replace expired cp which authorized change frequency, increase power, change hours, change background. Term starts January 28th. ant.- trans. location, operate trans. by remote control, increase ant. height and install new trans. NATIONAL ACADEMY OF WJGD Columbia, Tenn. -Seeks license to cover SPORTS ANNOUNCER cp which authorized new am. BROADCASTING KAGT Anacortes, Wash. -Seeks license to cover 10 years major market experience. 3338 16th Street, N.W. cp which authorized new am. Audition Washington, D. C. Modification of Cp tape or personal interview. KLVI Vivian, La.-Seeks mod. of cp (which Dept. B authorized new ant) to extend completion date. Box 652C, BT KHTV (TV) Twin Falls, Idaho -Seeks mod. of cp (which authorized new tv) to extend comple- tion date to 7-25 -57. SERVICES WJMS -TV Ironwood, Mich.-Seeks mod. of cp TELEVISION to extend completion date to 7 -1 -57. KILT (TV) El Paso, Tex. -Seeks mod. of cp Help Wanted ANNOUNCERS-US to extend completion date to 7 -1 -57. Record Your Auditions at B.C.A. RENEWOL OF LICENSE Programming- Production, Others We Know What KHON Honolulu, KANI Kaneohe, KMVI Wail - Stations Want uku, all Hawaii; KAST Astoria, KLAD Klamath Not just recording, but expert coach- Falls, KPDQ Portland, KPOJ Portland, KRXL ing help, too 1 Guaranteed lowest rates Roseburg. KSLM Salem, all Ore.; KBRO Bremer- anywhere. ton, KXLE Ellensburg, KFDR Grand Coulee, KLOG Kelso. KWIQ Moses Lake, KLAN Renton, Broadcast Coaching Associates KALE Richland, KTW Seattle, KTNT -AM -FM PROMOTION 1733 Broadway, N. Y. C. JU 6.1918 Tacoma, KPQ Wenatchee, KUTI Yakima, all Wash. RENEWAL OF LICENSE RETURNED MANAGER KEX Portland, Ore. (Dated wrong.) Television Did you let a good REMOTE CONTROL Station Promotion WAUG Augusta, Ga.; WKJB Mayaguez, P. R. Manager good Western VHF one get away? market. Successful applicant December 17 Applications must combine knowledge all The man* you're looking for ACCEPTED FOR FILING may have a Classified License to Cover Cp sales promotion statistical and Adver- KPIN Casa Grande, Ariz. -Seeks license to tisement in this week's issue of cover cp which authorized new am. accounting procedures, com- WMAF Madison, Fla. -Seeks license to cover BroadcastingTelecasting! cp which authorized new am. petitive costs, local and na- WCKR Miami, Fla. -Seeks license to cover cp which authorized install new trans. and change tional advertising, merchan- For radio -tv personnel, equip- studio location to main trans. location. dising and publicity, make -up, ment, services KRNY Kearney, Neb. -Seeks license to cover or stations to Cp which authorized new am. layout, and copy. State mini- buy or sell, tell everyone that WEAV Plattsburgh, N. Y. -Seeks license to cover cp which authorized increase power, install mum salary required and avail- matters in the Classified pages new trans., change ant.- trans. location and make changes in DA system. ability. of BroadcastingTelecasting. WTRN Tyrone, Pa.-Seeks license to cover cp Box 671C, * Or job. which authorized increase ant. height. BT Modification of Cp WVEC -TV Hampton. Va.-Seeks mod. of cp to Page 84 December 24, 1956 BROADCASTING TELECASTING extend completion date to 7 -4 -57. change station location and change from DA -D on Rochester Bcstg. Co. Action Dec. 14. to non -DA. RENEWAL OF LICENSE WINX Rockville, Md.-Granted license covering By Hearing Examiner H. Gifford Ilion KUIN Grants Pass, KGAY Salem, HEED Spring- change of facilities, install DA -N, change type Islip, N. Y. -Upon oral request of Great South field, all Ore.; KVOS Bellingham, Wash. trans. and operate trans. by remote control while Bay Bcstg. Co., Islip, et al, ordered that hearing using non -DA; conditions. re their am applications is continued from Dec. December 18 WBEE Harvey, Ill.- Granted license covering 14 to Dec. 21. Action Dec. 13. Decisions increase power, install new trans. and DA -D; By Hearing Examiner Basil P. Cooper BROADCAST ACTIONS conditions. Casper, Wyo.- Granted joint petition of Donald By the Broadcast Bureau KUAM Agana, Guam- Granted license cover- Lewis Hathaway and Casper Mountain Television ing change in ant. system (mount tv tower near Corp. for continuance of further prehearing con- Actions of December 14 top); conditions. ference in ch. 6 proceeding from Dec. 12 to Jan. WWBC Bay City Mich.-Granted license for WDEC Americus, Ga.-Granted license cover- 8, 1957. Action Dec. 12. am station. ing change facilities, and install new trans. Port Arthur, Tex. -Granted joint petition of WJGD Columbia, Tenn.-Granted license for WFMX (FM) New York, N. Y.- Granted mod. Port Arthur College, Smith Radio Co. and Jeffer- am station and change type trans. of cp to change ERP to 15 kw and change ant. son Amusement Co. Port Arthur, for continuance WNPT Tuscaloosa, Ala.- Granted license cov- system (ant. 560 ft.). of further hearing in ch. 4 proceeding from Dec. ering increase D power and install new trans. Following were granted extensions of comple- 13 to Jan. 3, 1957. Action Dec. 12. for D operation. tion dates as shown: WBRC -FM Birmingham, By Chief Hearing Examiner James D. KFDA Amarillo, Tex. -Granted license to Ala., to 4 -1 -57; KHSL -TV Cohasset, Calif., to 3- Cunningham change type trans., change trans. and studio loca- 15-57; KETV (TV) Omaha, Neb., to 8- 27 -57; KSD- tion and delete remote control operation of TV St. Louis, Mo., to 6- 20 -57; KTVC (TV) Ensign, Gulf Isles Bcstg. Co., Palmetto, Fla.; Sunshine trans.; condition. Kan., to 6 -1 -57. State Bcstg. Co., Bradenton, Fla -Granted peti- KTLD Tallulah, La.- Granted mod. of license tion of Gulf Isles for dismissal without prejudice to change studio location and operate trans. by Actions of December 10 of its am application, and returned to processing am line am application of Sunshine State. Action remote control. KFNV Ferriday, La.- Granted license for Dec. 17. WKRZ Oil City, Pa.-Granted permission to re- station and specify type trans. main on air 7:15 -8:45 p.m., Tues. and Thurs. and WDMF Buford, Ga.- Granted license for am By Hearing Examiner Herbert Sharfman 7:30 -8:30 p.m., Sun. beginning Dec. 19 and ending station. Flint, Mich.- Granted oral request of Trebit Jan 2. 1957 (Grove City College's Christmas WQXR New York, N. Y.- Granted license cov- Corp. and W. S. Butterfield Theatres Inc., Flint, recess). ering increase power, install DA -1 and change for continuance of hearing from Dec. 17 o Dec. WEMR Emporium, Pa.- Granted request to type trans.; condition. 18, in ch. 12 proceeding, Flint. Action Dec. 17. cancel license of am station. Call letters deleted. KILO Grand Forks, N. D.- Granted license WTLS Tallassee, Ala. -Granted request to can- covering change ant.-trans. location, make cel license of am station. Call letters deleted. changes in ant. system, operate trans. by remote December 18 Applications Following were extensions of comple- control, and change type trans. ACCEPTED FOR granted WICY Malone, N. Y.- Granted license covering FILING tion dates as shown: WBFY Charlottesville, Va., License to Cover Cp to 4 -9 -57; KLVI Vivian, La., to 2 -4 -57; KRBI change ant. -trans. location, change studio loca- St. tion, make changes in ant. (increase height) and KCMS Manitou Springs, Colo. -Seeks license Peter, Minn., to 2 -7 -57. ground system, operate trans. by remote control to cover cp which authorized new am. Actions of December 13 and specify type trans. WNIL Niles, Mich. -Seeks license to cover cp KID -TV Idaho Falls, Idaho --- Granted license WKJG Fort Wayne, Ind.- Granted cp to make which authorized new am. for tv station (ch. 3). changes in ant. system (decrease height, remove WSJM St. Joseph, Mich. -Seeks license to cover WHIS -TV Bluefield, W. Va.-Granted license fm ant. from No. 5 tower). cp which authorized new am. for tv station (ch. 6); ERP vis. 50 kw, aw. 29.5 WNYS Salamanca, N. Y.- Granted mod. of cp KGKO Dallas, Tex. -Seeks license to cover cp kw. to change type trans. and make changes in ant. which authorized increase D power, install new WEAT -TV West Palm Beach, Fla.- Granted (increase height). trans. and make changes in DA -D pattern. license for tv station (ch. 12); ERP vis. 63.1 kw WRIP Gloucester, Va.-Granted mod. of cp to KWIC Salt Lake City, Utah -Seeks license to DA, aur. 33.9 kw DA. change ant-trans. location. cover cp which authorized new am and specify WEAU -TV Eau Claire, Wis.-Granted license KAFA Colorado Springs, Colo.- Granted mod. type trans. covering change facilities of tv station. of cp to change studio location, change type Tucumcari, N. M.- Triple "S" Tv & Radio KTBC -TV Austin, Tex. -Granted license cover- trans. and operate trans. by remote control. Clinic seeks license to cover cp which authorized ing change facilities of tv station (ch. 7); ERP KBKI Alice, Tex. -Granted authority to op- tv translator. vis. 234 kw DA, aur. 117 kw DA. erate trans. by remote control. Modification of Cp WISN -TV Milwaukee, Wis.-Granted license W000 DeLand, Fla. -Granted authority to op- KTRI (TV) Albany, N. Y. -Seeks mod. of cp for aux. trans. and ant. system and to specify erate trans. by remote control. to extend completion date to 7- 16 -57. studio location. KPOO San Francisco, Cal f. -Granted exten- WSPA -TV Spartanburg S. C.-Seeks mod. of WCMT Martin, Tenn. -Granted mod. of cp to sion of completion date to 2- 28 -57; conditions. cp to extend completion date to 8-1 -57. change ant-trans. location. KSBW Salinas, Calif.- Granted extension of KOTA -TV Rapid City, S. D. -Seeks mod. of cp WAUG Augusta, Ga.-Granted authority to op- completion date to 6- 25 -57; conditions. to extend completion date to 6 -1 -57. erate trans. by remote control. KTVW (TV) Tacoma, Wash. -Seeks mod. of cp WKJB Mayaguez, P. IL- Granted authority to ACTIONS ON MOTIONS to extend completion date to 6- 15 -57. operate trans. by remote control. By Chief Hearing Examiner James D. Following were granted extensions of comple- Cunningham December 19 Applications tion dates as shown: KELO -TV Sioux Falls, S. D., Indian City Bcstg. Co., Anadarko, Okla. - to 2- 12 -57; KLSE (TV) Monroe, La., to 3- 15 -57. Granted petition for dismissal without prejudice ACCEPTED FOR FILING WSAJ Grove City, Pa.- Granted permission to of its am application. Action Dec. 12. License to Cover Cp remain silent beginning Dec. 19 and ending Jan. Western Ohio Bcstg. Co., Greenville, Ohio - WWPF Palatka, Fla. -Seeks license to cover 2, 1957, in order to observe College Christmas Granted petition for dismissal without prejudice cp which authorized increase D power. recess. of its am application. Action Dec. 14. KYTE Pocatello, Idaho -Seeks license to cover Actions of December 12 By Hearing Examiner Herbert Sharfman cp which authorized new am and specify studio KGAY Salem, Ore.-Granted license to change location as 355 Yellowstone, Pocatello. and trans. James W. Miller, Milford, Conn. -Granted WOW Omaha, Neb. -Seeks license to cover cp power type motion for continuance in am proceeding on its which authorized new ant. (increase height). WVCG Coral Gables, Fla.- Granted cp to make application, et al; evidentiary hearing is con- changes in ant. system. tinued from Feb. 13 to March 13, 1957. Action RENEWAL OF LICENSE KBMB -TV Bismarck, N. D.- Granted mod. of Dec. 14. KUAM Agana, Guam; KHON Honolulu, KAHU cp to change trans. and studio location, change Rochester, Minn. -On oral request of WTCN Waipahu, both Hawaii; KPLK Dallas, KODL The ERP to vis. 36.2 kw, aur. 16.9 kw, and make ant. Minneapolis, Minn., and without objection by Dalles, KWIC Hermiston, KWRC Pendleton changes (ant. 387 ft.). counsel for Rochester Bcstg. Co., Rochester, and KGW Portland, REX Portland, KLOR (TV) Port- WCHK Canton, Ga.- Granted mod. of cp to Broadcast Bureau, ordered that time for filing land, all Ore.; KBKW Aberdeen, KRIV Camas change ant. -trans. and studio location and change proposed findings of fact and conclusions is ex- KULE Ephrata, KING Seattle, KHFS Vancouver type trans. tended from Dec. 18 to Dec. 28, in am proceeding KISW (FM) Seattle, KHQ -TV Spokane, all Wash. KULA Honolulu, T. R.--- granted mod. of cp to move ant.- trans. and studio location; conditions. KGU Honolulu, T. H.- Granted mod. of cp to move ant.-trans. location; condition. Following were granted extensions of comple- tion dates as shown: WISE -TV Asheville, N. C., THE BUSINESSWEEKLY OF RADIO AND TELEVISION to 6- 29 -57; WHCI (TV) Hartford, Conn., to 7 -6 -57; BROAD(ÁSTING WTTW (TV) Chicago, Ill., to 7 -8 -57; WTWO (TV) Bangor, Me., to 7- 11-57; WATV (TV) Newark, 1735 De Sales Street, N. W., Washington 6, D. C. N. J., to 1- 31 -57; WALB -TV Albany, Ga., to 8- TELECASTING 23 -57: KSAN -TV San Francisco, Calif., to 6- 22 -57; WAFB -TV Baton Ronge, La., to 5- 28 -57; WATR- TV Waterbury, Conn., to 6- 29 -57; KKTV (TV) PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE. Colorado Springs, Colo., to 6- 20 -57; WCHK Can- ton, Ga., to 4 -1 -57. 52 weekly issues of BROADCASTING TELECASTING $7.00 O Actions of December 11 52 weekly issues and BROADCASTING Yearbook- Markeibook 900 WLEO Ponce, P. R.- Granted license for am 52 weekly issues and TELECASTING Yearbook- Marketbook 9 00 station. KSLR Oceanside, Calif.- Granted license for ú 52 weekly issues and both Yearbook-Marketbooks 11.00 am station; conditions. KDES Palm Springs, Calif.- Granted license Enclosed for am station. KOWL Bijou, Calif.- Granted license for am station. erme sltle/POSitsoe KRKS Ridgecrest, Calif.- Granted license for am station. WMUB Oxford, Ohio- Granted license to cover teepee, name cp for changes in licensed station. WMBR -FM Jacksonville, Fla. -- Granted license covering changes in licensed station. edlras WJAX-FM Jacksonville, Fla. -Granted license covering changes in licensed station. WMRP Flint, Mich.-Granted license to in- tie' cone srese crease power and install new trans.; condition. Please send to horn. address -- WJKO East Longmeadow, Mass. -Granted li- cense to change ant.-trans. and studio location; BROADCASTING TELECASTING December 24, 1956 Page 85 EDITORIALS Let's Go For Broke PROGRESSIVE elements in broadcasting have tried for years to obtain some measure of relief from the inanely rigid law governing political broadcasting. So far they have failed. There are two main reasons why Section 315 of the Communica- tions Act remains as an ugly obstruction to the free flow of politi- cal information and commentary: 1. Congressmen have a selfish interest in perpetuating a law which they can use to browbeat broadcasters into giving them access to the air when they are campaigning. 2. Broadcasters have never united in support of any one line of attack on the law. There have been divisions of support for this or that amendment. And from one group there has been a total lack of support for any change. This is the gaggle of goose- minded broadcasters who like things as they are, with a government law substituting for the somewhat more trying process of editorial judgment. In past years we have said that the ultimate objective must be the elimination of Section 315, but coincidentally we have advocated Drawn for BROADCASTNGTELECASTNG by Sid HIr several of the proposals for amendment. It was our view that, in "Guess who ran into our tv tower last night ?" the short range, Congress could be more easily persuaded to change the law than to repeal it. In retrospect we now doubt whether any of the amendments proposed was in itself important enough to attract, or indeed deserve, He was Her Majesty's unofficial ambassador of good -will. Doors united support from broadcasting. While all of the proposed amend- opened everywhere in the British Empire when Mr. Campbell in- ments we have endorsed would relieve the situation, none could troduced a broadcaster or anyone else. He never argued the British effect the permanent cure that so obviously must be sought. Plan of state control of broadcasting as opposed to the American Therefore, we now urge all broadcasters -including and espe- Free Enterprise system. But when Parliament decreed commercial cially those who to date have willingly ceded their rights and duties competition in British television, he became the fountain -head of to the government -to unite in a campaign for repeal of Section information and of cooperation in this country. 315. Great Britain will miss the genius of Charlie Campbell and his The campaign can be organized through the NARTB, whose dedicated service to his nation. And American newsmen who knew president, Harold E. Fellows, last week argued forcefully the him will miss a distinguished fellow craftsman and a beloved and broadcasters' case before a special House committee. It must be highly respected friend. supported by all broadcasters who believe that radio and television are instruments worthy of the respect now accorded the press. Union or Goon Gang? Bitter Pill IN Youngstown, Ohio, nine days ago a swarm of goons in a picket AFTER seven years of investigation by the Federal Trade Com- line around WKBN -AM-TV assaulted the station's president and mission and litigation in high courts, the Dolcin Corp. and three its farm director. of its officials have been convicted of criminal contempt of court The National Assn. of Broadcast Employes and Technicians has for continuing to broadcast false advertising. been striking against WKBN for two months. It is hard to believe that a case so thoroughly litigated would turn Whether the attackers were members of, hired by or merely out to be a miscarriage of justice. Hence, we must assume that sympathetic to NABET is not known. But no matter what their Dolcin advertising was, in fact, misleading and that the company relationship, the union cannot dissociate itself from their acts. The and its officials deserve the punishment of the court. violence occurred on a NABET picket line, and NABET must be What gives us pause is that the questionable advertising was ac- held responsible. cepted -after a final decision by the Appellate Court-by so many Two years ago the equipment of KPIX (TV) San Francisco was radio stations. This fact will not embellish radio's record for screen- sabotaged when NABET struck that station. Three technicians were ing advertising before it is put on the air, particularly after it be- "tried" by the FCC and their licenses suspended for 90 days as a came known that the Dolcin Corp. was under sharp attack both punishment for their actions. The fact that the Commission later at the FCC and in the courts. stayed the suspensions pending action on a petition for rehearing The radio system of America was built upon higher principles does not alter the basic element in the case -malicious tampering than those of the wandering medicine show. Radio has been a with property. primary advertising medium for many legitimate pharmaceutical It would be wrong, of course, to assume that two incidents con- and proprietary products. Such advertising belongs on radio; indeed, stituted a pattern of behavior. But what guarantee is there that radio has done a conspicuous job in that regard. If the medium there will not be a third or a fourth? accepts the illegitimate product, and by so doing makes suspect its We imagine many members of NABET who feel a responsibility reputation for integrity, it will hazard tarnishing the reputation of toward both their union and their employers are considering that the legitimate product as well. That could lead only to withdrawal question and wishing for an answer from their own NABET leader- of the legitimate business. ship. If NABET does not immediately take steps to prevent future H. damage to person and property, it will be tacitly admitting that it Charles Campbell has resorted, as a matter of policy, to the thug's type of labor war- LAST week thousands of Americans who knew him mourned the fare. untimely death of Charles H. Campbell, chief of the British Information Services in America. Among them were scores of news- ON A PAGE otherwise concerned with death, violence, fraud and men in radio and television who had been the beneficiaries of his a struggle for freedom, the greeting "Merry Christmas" may seem vast knowledge and of his many kindnesses since the beginning of frivolous. Yet we say it, meaning no frivolity. The origin of Christ- World War II when he joined the Embassy staff as first secretary mas has been for billions the origin of hope and the triumph over in charge of public relations. worldly tragedy and evil. It is in that sense that we extend to all Ambassadors came and went, but Charlie Campbell stayed on. our readers our best wishes of the season. Page 86 December 24, 1956 BROADCASTING TELECASTING i WINIii=7 7- 1tN/4. 1

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INITIP.L COINCIDENTAL T SURVEYS REVEAL... When the lion Roars, V DENVER WATCHES It happened overnight in Denver ... the viewing habits of the city underwent the greatest change since the advent of television! KTVR's M -G -M Movie Theater is getting the lion's share* R of the audience (just ask anyone in Denver about that!) *Overall average puts M -G -M Matinee at 3:00 p.m. and M -G -M Theater at 9:00 p.m. C Number One, Monday thru Friday, according to ARB. H When the [ion Roars, Ratings Soar! A With a 44 °. share of audience for the 9:00 to 10:30 p.m. period, Nov. and an ARB - 2 N 4, 1956, average of 20.2 Channel lead all competition: KTVR Station "A" Station "B" Station "C" N 20.2% 6.3% 17.5% 5.8% E ACT NOW! Contact any Blair Television Associates office, or phone collect, Hugh Ben larve, Executive V.P. KTVR, L KEystone 4 -8281, 550 Lincoln St., Denver, Colo.

D KTVR the Station of the Stars Channel 2 DENVER, COLORADO E our Thanks to these national advertisers who helped our M -G -M N Movie Theater get off to such a tremendous start: AMERICAN CHICLE GROCERY PRODUCTS PLYMOUTH V ARMSTRONG TIRES THEO. H. HAMM BREWING CO. PONTIAC BISSELL CARPET SWEEPERS LEVER BROS. PROCTOR & GAMBLE BROWN & WILLIAMSON THOS. J. LIPTON CO. RALSTON E BRYLCREEM P. LORILLARD READERS DIGEST COLGATE -PALMOLIVE WIRY ELLEN DIST. CO. SEABOARD FINANCE R DRI -ZIT INC. MAYBELLINE SINCLAIR REFINING FORD PHILIP MORRIS STUDEBAKER ORIOLE BIG LEAGUE BASEBALL

NOW ON POWERFUL 50,000 WATT YOU CAN BUY: "FAN IN THE STANDS" WBAL (15 min. preceding "Worm -Up ") Baseball will be bigger than ever this year! Every MINUTE (bet. "Fan in the Stands' and "Worm -Up ") single Oriole Game will be broadcast on Mary- "WARM -UP" (ten minutes) land's BIG STATION -50,000 watt WBAL. MINUTE (bet. "Worm -Up" and "Game") Coverage will be far and wide all over Maryland CO- SPONSORSHIP OF GAMES0I.3) MINUTE (bet. Game and "Tenth Inning ") and surrounding states, too. One -half of each "TENTH INNING" game is being sponsored by Gunther Beer. You ORIOLES "NEST ' can get your product into each game -if you act HOT STOVE CORNER at once! Call WBAL or any Christal office soon ! PAUL RICHARDS SPEAKS

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