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HEALTHCARE SECTOR: GLOBAL 21St ANNUAL EDELMAN TRUST General Online Population Informed Public BAROMETER 500 Respondents in U.S

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HEALTHCARE SECTOR: GLOBAL 21St ANNUAL EDELMAN TRUST General Online Population Informed Public BAROMETER 500 Respondents in U.S HEALTHCARE SECTOR: GLOBAL 21st ANNUAL EDELMAN TRUST General Online Population Informed Public BAROMETER 500 respondents in U.S. and China; 1,150 100 respondents in Nigeria; Methodology respondents per country 200 in all other countries Ages Represents 17% of total global population 18+ Must meet 4 criteria: Online survey in 28 countries* ‣ Age 25-64 All slides show general 33,000+ respondents online population data ‣ College-educated 2021 Edelman Trust Barometer fieldwork unless otherwise noted ‣ In top 25% of household income conducted from October 19 to November 18, 2020 per age group in each country ‣ Report significant engagement in public policy and business news *The 2021 Trust Barometer 27-market global averages (for the general population, mass population and informed public) do not include Nigeria Mass Population 27-market global data margin of error: General population +/- 0.6% All population not including (N=31,050); informed public +/- 1.3% (N=6,000); mass population +/- 0.6% (N=25,050+); half-sample global general online population +/- informed public 0.8% (N=15,525). Country-specific data margin of error: General population +/- 2.9% Represents 83% of total global (N=1,150); informed public +/- 6.9% (N=min 200, varies by country), population except for China and U.S. +/- 4.4% (N=500) and Nigeria +/- 9.8% (N=100); mass population +/- 3.0% to 3.6% (N=min 736, varies by country), except for Nigeria +/- 2.9% (N=1,125). U.S. Post-Election Supplement 1,500 U.S. respondents, fielded December 14 to 18, 2020 U.S. Post-Election Supplement margin of error: +/- 2.5% (N=1,500). U.S. Post-Election Supplement ethnicity-specific data margin of error: Non-Hispanic White +/- 3.3% (N=894); all others +/- 4.0 (N=607). 2 21 YEARS OF TRUST 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Rising Fall of the Earned Media U.S. Trust A “Person Like Business More Young People Trust in Performance Business Must Influence of Celebrity CEO More Credible Companies in Shifts from Me” Emerges Trusted Than Have More Business and Partner With NGOs Than Europe Suffer “Authorities” as Credible Government Trust in Plummets Transparency Government to Advertising Trust Discount to Peers Spokesperson and Media Business Essential to Regain Trust Trust 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Fall of Crisis of Business Trust is Growing Trust in The Battle Trust Trust: Declaring Government Leadership to Lead Essential to Inequality Crisis for Truth at Work Competence Information and Ethics the Debate Innovation of Trust Bankruptcy for Change 3 SPRING TRUST BUBBLE BURSTS; BIGGEST LOSS FOR GOVERNMENT - 0 + Distrust Neutral Trust Change, wave to wave Trust Index, 11 countries included in the 2020 Trust Barometer Spring Update (1-49) (50-59) (60-100) +/- Jan 2020 to +/- May 2020 to Global 11 Government May 2020 Jan 2021 S. Korea +16 -17 +/- May 2020 UK +24 -15 to Jan 2021 China +5 -13 61 Government -8 Mexico +12 -12 Media -6 -5 -6 +6 Canada +20 --1111 NGOs -6 -6 India +6 -8 Business 56 -3 55 U.S. +9 -6 Government was the most Germany +19 -5 trusted institution in May, then lost its lead 6 months later Japan -5 -1 Saudi Arabia +5 -1 Jan 2020 May 2020 Jan 2021 France +13 +22 2021 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media.TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 11-mkt avg. 4 BUSINESS BECOMES ONLY TRUSTED INSTITUTION Percent trust - 0 + Distrust Neutral Trust Change, 2020 to 2021 Business NGOs Government Media Business more trusted than government in 18 of 27 countries 61 57 53 51 +2 56 pts TRUST INDEX Change, 2020 to 2021 +2 l-1 +3 +2 2021 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media.TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 27-mkt avg. 5 TRUST IS LOCAL: MY EMPLOYER A MAINSTAY OF TRUST - 0 + Distrust Neutral Trust Percent trust in my employer Change, 2020 to 2021 Global 27 Trust in my employer stable or rising in 18 of 27 countries 92 89 86 85 83 83 82 79 79 79 78 77 76 76 76 76 75 74 73 72 72 71 70 70 69 66 7676% 60 58 My employerMy employer more trusted than institutions Business 61 0 -1 +2 +1 +7 +2 0 -1 +5 0 +3 +4 +1 +1 +4 0 -3 -12 0 0 -2 -6 +4 n/a -1 +3 -4 -1 NGOs 57 l l ll ll l ll Government 53 Media 51 2021 Edelman Trust Barometer. TRU_INS. [Your employer] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 27-mkt avg. Question asked among those who are employed (Q43/1). *Nigeria not included in the global average 6 2021 2021 TRUST INEQUALITY Informed public Mass population Trust gap 68 Global 27 52 Global 27 16 Record trust inequality SPREADS FURTHER 86 India 68 China 14 86 Saudi Arabia 68 Indonesia 15 Trust Index 83 Indonesia 67 India 19 82 China 67 Saudi Arabia 19 79 The Netherlands 66 Singapore 10 79 UAE 65 UAE 14 78 Malaysia 63 Malaysia 15 Distrust Neutral Trust 77 Australia 62 The Netherlands 17 (1-49) (50-59) (60-100) 76 Singapore 58 Kenya 7 DOUBLE-DIGIT TRUST 75 Thailand 56 Mexico 10 INEQUALITY IN RECORD 66 Italy 56 Thailand 19 NUMBER OF COUNTRIES 66 Mexico 55 Australia 22 Nr. of countries with 65 France 55 Canada 9 double-digit trust inequality 65 Kenya 52 Germany 10 Mass population 16 points less trusting Global 22 21 65 S. Africa 51 Italy 15 64 Canada 49 Nigeria* 3 63 Ireland 48 Ireland 15 62 Brazil 47 Brazil 15 62 Germany 46 Colombia 13 7 62 U.S. 45 France 20 59 Colombia 44 Argentina 12 59 S. Korea 44 S. Africa 21 59 UK 44 Spain 13 2012 2021 57 Spain 44 U.S. 18 56 Argentina 43 16 2021 Edelman Trust Barometer. The Trust Index is the average S. Korea percent trust in NGOs, business, government and media. TRU_INS. 52 Japan 43 UK 16 Below is a list of institutions. For each one, please indicate how 52 Nigeria* 39 Japan 13 much you trust that institution to do what is right. 9-point scale; top 4 13 box, trust. Informed public and mass population, 27-mkt avg. 41 Russia 28 Russia *Nigeria not included in the global average 7 TRUST IN HEALTHCARE UNDER STRESS SPRING TRUST BUBBLE BURSTS FOR HEALTHCARE SECTOR - 0 + Distrust Neutral Trust Change, wave to wave Trust in healthcare, 11 countries included in the (1-49) (50-59) (60-100) 2020 Trust Barometer Spring Update +/- Jan 2020 to +/- May 2020 to Global 11, trust in healthcare Countries May 2020 Jan 2021 Mexico +6 -1720 76 China +8 -1517 Canada +14 -1315 +8 -11 S. Korea +2 --1211 68 UK +9 -1110 65 U.S. +18 --108 Japan -5 -69 Germany +14 -58 Saudi Arabia +9 -16 France +6 -15 Jan 2020 May 2020 Jan 2021 India +5 -24 2021 Edelman Trust Barometer. TRU_IND. [HEALTHCARE] Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. General population, 11-mkt avg. 9 VOLATILE YEAR CREATES RECORD HIGHS AND RECORD LOWS FOR TRUST IN HEALTHCARE - 0 + Distrust Neutral Trust Change, 2020 to 2021 Percent trust in healthcare sector All-time low in 6 countries All-time high in 12 countries 85 81 80 78 78 77 77 75 75 75 73 71 69 68 68 67 66 64 64 63 63 60 58 54 48 47 40 GLOBAL 27 36 -1 pts 66 +1 +2 +4 +2 +3 -5 -4 +9 -9 0 +1 +5 +3 -1 -1 n/a +5 +6 +8 +1 -14 +5 0 0 -9 -8 -14 -3 Change, 2020 to 2021 2021 Edelman Trust Barometer. TRU_IND. [HEALTHCARE] Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. General population, 27-mkt avg. *Nigeria not included in the global average 10 TRUST DECLINES ACROSS HEALTHCARE SUBSECTORS Percent trust - 0 + Distrust Neutral Trust Change, 2020 to 2021 Consumer Health Pharmaceutical Hospitals Biotech Health Insurance Companies 71 69 65 61 60 57 60 57 58 57 -2 -4 -3 -3 -1 pts pts pts pts pt 2020 2021 2020 2021 2020 2021 2020 2021 2020 2021 2021 +/- yty 2021 +/- yty 2021 +/- yty 2021 +/- yty 2021 +/- yty Japan 59 -13 Japan 42 -21 Mexico 52 -21 Japan 49 -18 Australia 62 +17 Mexico 64 -13 China 72 -12 Japan 46 -14 China 74 -13 Japan 48 -17 China 74 -11 Thailand 73 -10 China 69 -12 France 53 -12 Kenya 52 -13 Argentina 56 -10 UAE 67 -9 Singapore 73 +9 Australia 64 +12 China 73 -11 Thailand 76 -10 Italy 61 -8 Spain 60 +8 Mexico 43 -10 US 47 +9 2021 Edelman Trust Barometer. TRU_SUB_HEA. Now thinking about specific sectors within the health industry, please indicate how much you trust businesses in each of the following sectors to do what is right.
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