DOCSLIB.ORG

2019 EDELMAN TRUST BAROMETER Mexico

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
2019 EDELMAN TRUST BAROMETER Mexico 2019 EDELMAN TRUST BAROMETER Mexico #TrustBarometer 19th ANNUAL General Online Population Informed Public 1,150 respondents per market 500 respondents in U.S. and China; 200 in all other markets EDELMAN TRUST Ages 18+ Represents 16% of total global population All slides show general online BAROMETER population data unless otherwise noted Must meet 4 criteria Methodology - Ages 25-64 - College-educated - In top 25% of household income per age group in each market - Report significant media consumption and engagement in public policy and business news Mass Population Online Survey in 27 Markets All population not including informed public 33,000+ respondents total Represents 84% of total global population All fieldwork was conducted between October 19 and November 16, 2018 27-market global data margin of error: General population +/- 0.6% (N=31,050), informed public +/- 1.3% (N=6,000), mass population +/- 2019 Focus on 55% of global general population are full- or 0.6% (26,000+), half-sample global general online population +/- 0.8 part-time employees (but not self-employed) (N=15,525). Employer-Employee Market-specific data margin of error: General population +/- 2.9 Oversample of employees of multinational (N=1,150), informed public +/- 6.9% (N=min 200, varies by market, Relationship companies: 500 respondents per market China and U.S. +/- 4.4% (N=500), mass population +/- 3.0 to 3.6 (N =min 739, varies by market). Employee MOE: 27-market = +/- 0.8% (N=16,944) Market-specific = +/- 3.2 to 4.6% (N=min 446, varies by market) 2 2019 2019 Informed Public Mass Population Trust gap Trust A WORLD (60-100) 64 Global 27 50 Global 27 14 Neutral OUT OF BALANCE 88 China 76 China 12 (50-59) 84 Saudi Arabia 69 Indonesia 14* Distrust (1-49) Trust Index 83 India 69 Saudi Arabia 15 83 Indonesia 68 UAE 15 83 UAE 66 India 17* 74 Canada 60 Singapore 9 70 Malaysia 58 Malaysia 12 69 Singapore 54 Canada 20* 68 Mexico 54 Mexico 14 67 The Netherlands 54 The Netherlands 13 66 Hong Kong 52 Hong Kong 14 64 U.K. 51 Colombia 5 Mass population 14 points less trusting 61 S. Korea 47 U.S. 13 60 Germany 46 Australia 13 60 U.S. 46 Italy 7 18 markets with double-digit trust gaps 59 Australia 45 Argentina 8 59 France 44 S. Africa 9 56 Colombia 44 S. Korea 17* 53 Argentina 43 Brazil 8 53 Italy 42 Germany 18* 53 Japan 41 France 18 53 S. Africa 41 Ireland 7 *highest-ever 2019 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and 53 Turkey 41 Turkey 12 trust inequality media. TRU_INS. Below is a list of institutions. For each one, 51 Brazil 40 U.K. 24* please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you 48 Ireland 39 Spain 8 “do not trust them at all” and nine means that you “trust them 47 Spain 37 Japan 16 a great deal.” 9-point scale; top 4 box, trust. Informed public and mass population, 27-market average. 35 Russia 28 Russia 7 3 GOVERNMENT STILL DISTRUSTED IN MEXICO Percent trust Distrust Neutral Trust - 0 + Y-to-Y Change NGOs Business Government Media 84 80 82 85 64 57 44 Informed public 37 -4 +3 +7 +7 2018 2019 2018 2019 2018 2019 2018 2019 71 72 70 71 53 48 General population 34 28 +1 +1 +6 +5 2018 2019 2018 2019 2018 2019 2018 2019 2019 Edelman Trust Barometer. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. Informed public and general population, Mexico. 4 TRUST INEQUALITY PERSISTS IN MEXICO Mexican Trust Index Trust (60-100) Neutral Previous high (50-59) Informed Distrust Public (1-49) 72 68 68 65 64 15pt gap 61 14pt gap 9pt gap 59 59 58 57 55 54 Mass 52 Population 51 51 50 2012 2013 2014 2015 2016 2017 2018 2019 2019 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. Informed public and mass population, Mexico. 5 SHARED LACK OF FAITH IN THE SYSTEM Mass population Informed public Percent in Mexico Working Not Failing Working Not Failing How true is for me for me who agree the sure me sure me this for you? system is… 55 52 Desire for change 87 93 32 31 Sense of injustice 77 83 15 14 Lack of confidence 71 79 Lack of hope 17 11 2019 Edelman Trust Barometer. “System failing” measure. For full details on how the “system failing” measure was calculated, please refer to the Technical Appendix. POP_MDC. Below is a list of statements. For each one, please rate how true you believe that statement is using a nine-point scale where one means it is “not at all true” and nine means it is “completely true”. 9-point scale; top 4 box, true. Informed public and mass population, Mexico. Sense of injustice is an average of POP_MDC/1,2,3,8; Desire for change is POP_MDC/9; Lack of confidence is POP_MDC/10; Lack of hope is an average of POP_MDC/18,19,20 [reverse scored]. 6 MASSIVE RISE IN NEWS ENGAGEMENT How often do you engage in the following activities related to news and information? - 0 + Y-to-Y Change 2018 2019 21 THE DISENGAGED Consume news less than weekly 47 +5 pts 24 CONSUMERS Consume news about weekly or more +20 19 pts +25pts More engaged 54 AMPLIFIERS Consume news about weekly or with the news 34 more AND share or post content several times a month or more 2019 Edelman Trust Barometer. News Engagement Scale, built from MED_SEG_OFT. How often do you engage in the following activities related to news and information? Indicate your answer using the 7-point scale below. Question asked of half of the sample. General population, Mexico. For details on how the News Engagement Scale was built, please refer to the Technical Appendix. 7 COMPANIES CAN IMPROVE SOCIETY—AND ALSO DO WELL Percent who agree “A company can take specific actions that both increase - 0 + Y-to-Y Change profits and improve the economic and social conditions in the communities where it operates” 87 84 80 81 82 77 77 78 78 78 74 75 76 76 73 71 72 72 68 70 70 65 66 67 62 64 51 l+9 l+3 l+7 l+10 l0 l+9 l+6 l+5 l+12 l+9 l+9 l+9 l+20 l+3 l+7 l+8 l+11 l+14 l+6 l+12 l+5 l+12 l+10 l+5 l+17 l+11 l+13 U.S. U.K. Italy UAE India Spain Brazil China Japan Ireland Russia France Turkey Mexico Canada S. Korea S. Africa S. Malaysia Australia Germany Global 26 Global Colombia Indonesia Argentina Singapore Hong Kong Hong The Netherlands The 2019 Edelman Trust Barometer. TMA_SIE_SHV. Please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. Question asked of half the sample. General population, 26-market average. 8 MEXICO LOOKING FOR LEADERSHIP FROM CEOS Percent in Mexico who say Percent who agree CEOs can create positive change in: that CEOs should take the lead on change rather than Equal pay 69 waiting for government to Prejudice and discrimination 68 impose it The environment 67 Training for the jobs of tomorrow 62 Personal data 57 9pts 80% Sexual harassment 46 Fake News 36 2019 Edelman Trust Barometer. CEO_AGR. Thinking about CEOs, how strongly do you agree or disagree with the following statements? 9-point scale; top 4 box, agree. Question asked of half of the sample. CEO_SIG. In which of the following areas do you think CEOs can have significant impact or create the most positive change? Question asked of half of the sample. General population, Mexico. 9 MEXICO LOOKING FOR LEADERSHIP FROM MY EMPLOYER 80% of Mexican employees agree It’s critically important for my CEO to respond to challenging times - Industry issues - Political events - National crisis - Employee-driven issues 2019 Edelman Trust Barometer. CEO_DIR. On which of the following occasions do you believe it is critically important to hear directly from the CEO or head of the organization you work for? Question asked of those who are an employee, but do not run their own business (Q43/1 AND NOT Q28/7). General population employees, Mexico. Data shown is a net of “when there is major news or an event that affects our industry or sector,” “when there is a major social or political event that affects our country,” “when there is a crisis in the country,” and “when employees demand that the CEO publicly take a stand on an important issue”. 10 MY EMPLOYER MOST-TRUSTED RELATIONSHIP Percent trust Distrust Neutral Trust My employer NGOs Business Government Media 82 72 71 53 34 2019 Edelman Trust Barometer.
Load more

Recommended publications
  • Pipeline Politics: Capitalism, Extractivism, and Resistance in Canada
    Pipeline Politics: Capitalism, Extractivism, and Resistance in Canada Kristian Gareau A Thesis in the Individualized Program Presented in Partial Fulfillment of the Requirements for the Degree of Masters of Arts (Individualized Program) at Concordia University Montréal, Québec, Canada December 2016 © Kristian Gareau, 2016 CONCORDIA UNIVERSITY School of Graduate Studies This is to certify that the thesis prepared By: Kristian Gareau Entitled: Pipeline Politics: Capitalism, Extractivism, and Resistance in Canada and submitted in partial fulfillment of the requirements for the degree of Master of Arts (Individualized Program) complies with the regulations of the University and meets the accepted standards with respect to originality and quality. Signed by the final examining committee: ______Ketra Schmitt_____________________ Chair _____ Satoshi Ikeda_____________________ Examiner ______Warren Linds_____________________ Examiner ______Katja Neves______________________ Supervisor Approved by _______________________________________________ Chair of Department or Graduate Program Director _______________________________________________ Dean of Faculty Date December 12th, 2016______________________________ ABSTRACT Pipeline Politics: Capitalism, Extractivism, and Resistance in Canada Kristian Gareau Economic and political pressures to extract Canada’s oil sands—among the most carbon- intensive and polluting fossil fuels on the planet—have increased manifold, while heightened risks of toxic spills, climate change, and environmental degradation
    [Show full text]
  • 2021 Edelman Award Ceremony for Distinction in Practice
    2021 EDELMAN ogether, these awards demonstrate the power of advanced analytics at Intel, and its fundamental importance in our ability to deliver the technology AWARD Tleadership and reliable, top quality products the world needs and expects. CEREMONY — Kalani Ching, Intel Recognizing Distinction in the Practice of Analytics, Operations Research, and Management Science www.informs.org 2021 EDELMAN AWARD CEREMONY FOR DISTINCTION IN PRACTICE FRANZ EDELMAN AWARD Achievement in Advanced Analytics, Operations Research, & Management Science Emphasizing Beneficial Impact DANIEL H. WAGNER PRIZE Excellence in Operations Research Practice Emphasizing Innovative Methods and Clear Exposition UPS GEORGE D. SMITH PRIZE Strengthening Ties Between Academia & Industry Emphasizing Effective Academic Preparation INFORMS PRIZE Sustained Integration of Operations Research Emphasizing Long-Term, Multiproject Success The Edelman Award Ceremony 49 OCP 5 Ceremony Program 53 United Nations World Food Programme 6 Salute our Sponsors The Wagner Prize 7 Co-host—Dionne Aleman 57 Daniel H. Wagner Prize History 8 Co-host—Zahir Balaporia, CAP 58 2020 Wagner Prize Finalists Analytics and Operations Research Today 59 2020 Wagner Prize Winner 11 2021 Edelman Program Notes—Stephen Graves UPS George D. Smith Prize 14 Enriching the Lives of Every 63 UPS George D. Smith Prize History Person on Earth—Kalani Ching 65 2021 Smith Prize Competition 16 Operations Research: Billions and Billions of Benefits!—Jeffrey M. Alden 65 Smith Prize Past Winners TABLE OF Franz Edelman Award INFORMS Prize 19 Recognizing and Rewarding Real 71 INFORMS Prize History Achievement in O.R. and Analytics 71 INFORMS Prize Winners 20 The Finest Step Forward: Journey CONTENTS to the Franz Edelman Award 72 INFORMS Prize Criteria 23 Edelman First-Place Award Recipients 73 2021 INFORMS Prize Winner 26 The 2021 Selection Committee & Verifiers INFORMS 27 The 2021 Coaches & Judges 75 About INFORMS 29 The Edelman Laureates 76 Advancing the Practice of O.R.
    [Show full text]
  • Q1. Which of the Following Countries Do You Consider an Important Partner to [YOUR COUNTRY] Currently?
    MOFA FY2020 Opinion Poll on Japan (EUROPEAN COUNTRIES) (Edelman Data x Intelligence) Q1. Which of the following countries do you consider an important partner to [YOUR COUNTRY] currently? Total The UK France Germany Italy Hungary Base: Those Answering 2500 500 500 500 500 500 100% 100% 100% 100% 100% 100% Japan 18% 28% 14% 21% 14% 12% USA 43% 54% 33% 43% 40% 47% UK 18% 0% 28% 20% 16% 27% France 26% 36% 0% 50% 24% 20% Germany 38% 37% 63% 0% 34% 55% Italy 20% 22% 35% 23% 0% 20% EU 51% 47% 55% 60% 30% 61% Canada 16% 29% 22% 15% 8% 6% Russia 22% 9% 12% 23% 16% 51% China 32% 27% 20% 38% 32% 45% India 8% 18% 5% 9% 5% 2% Brazil 4% 6% 4% 4% 5% 2% Mexico 3% 5% 1% 3% 3% 2% South Africa 4% 10% 3% 4% 2% 1% Australia 11% 33% 5% 6% 5% 6% Republic of Korea 6% 8% 2% 8% 4% 6% Indonesia 2% 4% 1% 2% 1% 2% Kingdom of Saudi Arabia (KSA) 7% 12% 7% 6% 6% 2% Turkey 7% 6% 4% 9% 4% 14% Argentina 3% 4% 2% 3% 3% 2% Others, specify 1% 2% 1% 1% 1% 2% Don’t know / No idea 15% 18% 15% 13% 19% 10% Q2. And which of the following countries would you consider an important partner to [YOUR COUNTRY] in the future? Total The UK France Germany Italy Hungary Base: Those Answering 2500 500 500 500 500 500 100% 100% 100% 100% 100% 100% Japan 23% 34% 18% 22% 21% 20% USA 41% 51% 33% 43% 38% 43% UK 17% 0% 22% 19% 17% 29% France 22% 33% 0% 37% 17% 21% Germany 32% 34% 47% 0% 27% 52% Italy 17% 24% 21% 20% 0% 20% EU 45% 45% 45% 54% 24% 56% Canada 19% 34% 23% 18% 12% 8% Russia 25% 15% 16% 27% 19% 49% China 35% 30% 25% 40% 36% 46% India 14% 25% 14% 15% 13% 5% Brazil 8% 12% 10% 7% 8% 3% Mexico 5% 9% 5% 5% 4% 2% South Africa 7% 16% 5% 7% 7% 2% Australia 14% 33% 8% 10% 11% 8% Republic of Korea 10% 16% 5% 13% 8% 9% Indonesia 5% 10% 4% 4% 5% 3% Kingdom of Saudi Arabia (KSA) 10% 16% 10% 9% 11% 5% Turkey 9% 11% 3% 9% 5% 18% Argentina 5% 9% 4% 4% 5% 2% Others, specify 1% 2% 1% 1% 1% 1% Don’t know / No idea 17% 23% 19% 14% 17% 13% Q3.
    [Show full text]
  • 2020 EDELMAN AWARD Recognizing Distinction in the Practice of Advanced Analytics, Operations Research, and Management Science 2020 EDELMAN PROGRAM NOTES
    2020 EDELMAN AWARD Recognizing Distinction in the Practice of Advanced Analytics, Operations Research, and Management Science 2020 EDELMAN PROGRAM NOTES By Pinar Keskinocak, INFORMS President t is my pleasure As the largest European railway company, to welcome Deutsche Bahn must take into account a you to the 2020 staggering number of factors in the scheduling of Franz Edelman its more than 26,000 trains, which carry passengers IAward ceremony, as and hundreds of tons of goods throughout we celebrate this year’s Germany. To better execute their train scheduling, recipients of INFORMS’ Deutsche Bahn created a decision support system most prestigious award: that optimizes train rotations in every transport The Franz Edelman division, including cargo, and regional and long- Award for Achievement distance passenger transport. The new system has in Advanced Analytics, Operations Research, and realized a 10% increase in locomotive and railcar Management Science. productivity and an 80% increase in time saved, as well as supports better planning and productivity. Today, we will recognize years of hard work and dedication by these finalist teams, representing the To identify devices at risk from an outage, IBM highest level of excellence in operations research Services (the Global Technology Services Unit (O.R.) and analytics. Thank you to all the finalists within IBM) has developed a novel approach to for your contributions and sharing the incredible indicate potential problems before they occur, impact of O.R. and analytics with the world. significantly improving their customer experience. Using machine learning and advanced data The Franz Edelman Award annually recognizes analytics, IBM can identify contributing risk factors organizations that achieve notable impact through and prompt a fix before a failure occurs, leading to a the applications of O.R.
    [Show full text]
  • 2019 Edelman Trust Barometer Special Report: in Brands We Trust? Mobile Survey
    Global Report Edelman Trust Barometer 2020 20th ANNUAL General Online Population Ages All slides show general Informed Public EDELMAN TRUST 1,150 online population data respondents 18+ unless otherwise noted 500 respondents in U.S. and China; BAROMETER per market 200 in all other markets Methodology Represents 17% of total global population Must meet 4 criteria ‣ Ages 25-64 ‣ College-educated ‣ In top 25% of householdincome per age group in each market ‣ Report significant mediaconsumption Online survey in 28 markets and engagement in public policy and business news 34,000+ respondents total All fieldwork was conducted between Mass Population October 19 and November 18, 2019 All population not including informed public 28-market global data margin of error: General population +/- 0.6% 2020 Gen Z oversample Represents 83% of total (N=32,200), informed public +/- 1.2% (N=6,200), mass population +/- 0.6% (26,000+), half-sample global general online population +/- 250 respondents age 18-24 per market global population 0.8% (N=16,100). Market-specific data margin of error: General population +/- 2.9% (N=1,150), informed public +/- 6.9% (N = min 200, varies by market), China and U.S. +/- 4.4% (N=500), mass population +/- 3.0% to 3.6% (N =min 736, varies by market). Gen Z MOE: 28-market = +/- 1.5% (N=4,310) Market-specific = +/- 5.3 to 10.5% (N=min 88, varies by market). 2 TRUST ESSENTIAL FOR FUTURE SUCCESS Consumers Employees Regulators 20 years of Edelman Trust research on trust matters Trusted companies Trust drives Trusted companies have
    [Show full text]
  • Unplugging the Dirty Energy Economy / Ii
    Polaris Institute, June 2015 The Polaris Institute is a public interest research organization based in Canada. Since 1997 Polaris has been dedicated to developing tools and strategies to take action on major public policy issues, including the corporate power that lies behind public policy making, on issues of energy security, water rights, climate change, green economy and global trade. Acknowledgements This Profile was researched and written by Mehreen Amani Khalfan, with additional research from Richard Girard, Daniel Cayley-Daoust, Erin Callary, Alexandra Bly and Brianna Aird. Special thanks to Heather Milton-Lightening and Clayton Thomas-Muller for their contributions. Cover design by Spencer Mann. This project was made possible through generous support from the European Climate Fund Polaris Institute 180 Metcalfe Street, Suite 500 Ottawa, ON K2P 1P5 Phone: 613-237-1717 Fax: 613-237-3359 Email: [email protected] www.polarisinstitute.org i / Polaris Institute Table of Contents SUMMARY ............................................................................................................................................................. 1 INTRODUCTION ..................................................................................................................................................... 4 CHAPTER 1 - ORGANIZATIONAL PROFILE ............................................................................................................... 6 1.1 TRANSCANADA’S BUSINESS STRUCTURE AND OPERATIONS ..............................................................................................
    [Show full text]
  • Edelman Trust Barometer 2020
    Global Report Edelman Trust Barometer 2020 20th ANNUAL General Online Population EDELMAN TRUST 1,150 Ages All slides show general Informed Public online population data respondents 18+ unless otherwise noted 500 respondents in U.S. and China; BAROMETER per market 200 in all other markets Methodology Represents 17% of total global population Must meet 4 criteria ‣ Ages 25-64 ‣ College-educated ‣ In top 25% of household income per age group in each market ‣ Report significant media consumption Online survey in 28 markets and engagement in public policy and business news 34,000+ respondents total All fieldwork was conducted between Mass Population October 19 and November 18, 2019 All population not including informed public 28-market global data margin of error: General population +/- 0.6% 2020 Gen Z oversample Represents 83% of total (N=32,200), informed public +/- 1.2% (N=6,200), mass population +/- 0.6% (26,000+), half-sample global general online population +/- 250 respondents age 18-24 per market global population 0.8% (N=16,100). Market-specific data margin of error: General population +/- 2.9% (N=1,150), informed public +/- 6.9% (N = min 200, varies by market), China and U.S. +/- 4.4% (N=500), mass population +/- 3.0% to 3.6% (N =min 736, varies by market). Gen Z MOE: 28-market = +/- 1.5% (N=4,310) Market-specific = +/- 5.3 to 10.5% (N=min 88, varies by market). 2 TRUST ESSENTIAL FOR FUTURE SUCCESS Consumers Employees Regulators 20 years of Edelman Trust research on trust matters Trusted companies Trust drives Trusted companies have
    [Show full text]
  • 2019 EDELMAN TRUST BAROMETER South Korea 19Th ANNUAL General Online Population Informed Public 1,150 Respondents Per Market 500 Respondents in U.S
    2019 EDELMAN TRUST BAROMETER South Korea 19th ANNUAL General Online Population Informed Public 1,150 respondents per market 500 respondents in U.S. and China; 200 in all other markets EDELMAN TRUST Ages 18+ Represents 16% of total global population All slides show general online BAROMETER population data unless otherwise noted Must meet 4 criteria Methodology - Ages 25-64 - College-educated - In top 25% of household income per age group in each market - Report significant media consumption and engagement in public policy and business news Mass Population Online Survey in 27 Markets All population not including informed public 33,000+ respondents total Represents 84% of total global population All fieldwork was conducted between October 19 and November 16, 2018 27-market global data margin of error: General population +/- 0.6% (N=31,050), informed public +/- 1.3% (N=6,000), mass population +/- 2019 Focus on 55% of global general population are full- or 0.6% (26,000+), half-sample global general online population +/- 0.8 part-time employees (but not self-employed) (N=15,525). Employer-Employee Market-specific data margin of error: General population +/- 2.9 Oversample of employees of multinational (N=1,150), informed public +/- 6.9% (N=min 200, varies by market, Relationship companies: 500 respondents per market China and U.S. +/- 4.4% (N=500), mass population +/- 3.0 to 3.6 (N =min 739, varies by market). Employee MOE: 27-market = +/- 0.8% (N=16,944) Market-specific = +/- 3.2 to 4.6% (N=min 446, varies by market) 2 TRUST IN RETROSPECT 2001 2002 2003 2004 2005 2006 2007 2008 2009 Rising Fall of the Earned Media U.S.
    [Show full text]
  • 2020 Edelman Trust Barometer
    Trust in Canada @EdelmanCanada #TrustBarometer www.edelman.ca/trust- barometer/trust-barometer-2020 20TH ANNUAL General Online Population EDELMAN TRUST 1,150 Ages All slides show general Informed Public BAROMETER online population data respondents 18+ unless otherwise noted 500 respondents in U.S. and China; Methodology per market; 200 in all other markets 1,500 Represents 17% of total global population in Canada Must meet 4 criteria ‣ Ages 25-64 ‣ College-educated ‣ In top 25% of householdincome per Online survey in 28 markets age group in each market 34,000+ respondents total ‣ Report significant media consumption and engagement in public policy and All fieldwork was conducted between business news October 19 and November 18, 2019 Mass Population 28-market global data margin of error: General population +/- 0.6% (N=32,200), informed public +/- 1.2% (N=6,200), mass population +/- All population not 0.6% (26,000+), half-sample global general online population +/- including informed public 0.8% (N=16,100). Market-specific data margin of error: General population +/- 2.9% 2020 Gen Z oversample Represents 83% of total (N=1,150), informed public +/- 6.9% (N = min 200, varies by market), 250 respondents age 18-24 per market global population China and U.S. +/- 4.4% (N=500), mass population +/- 3.0% to 3.6% (N =min 736, varies by market). Gen Z MOE: 28-market = +/- 1.5% (N=4,310) Market-specific = +/- 5.3 to 10.5% (N=min 88, varies by market). 2 TRUST ESSENTIAL TRUST MATTERS TO… FOR FUTURE SUCCESS 20 years of Edelman research on trust INVESTORS
    [Show full text]
  • 2021-Edelman-Trust-Barometer.Pdf
    Global Report 21st ANNUAL EDELMAN TRUST General Online Population Informed Public BAROMETER 500 respondents in U.S. and China; 1,150 100 respondents in Nigeria; Methodology respondents per country 200 in all other countries Ages Represents 17% of total global population 18+ Must meet 4 criteria: Online survey in 28 countries* ‣ Age 25-64 All slides show general 33,000+ respondents online population data ‣ College-educated 2021 Edelman Trust Barometer fieldwork unless otherwise noted ‣ In top 25% of household income conducted from October 19 to November 18, 2020 per age group in each country ‣ Report significant engagement in public policy and business news *The 2021 Trust Barometer 27-market global averages (for the general population, mass population and informed public) do not include Nigeria Mass Population 27-market global data margin of error: General population +/- 0.6% All population not including (N=31,050); informed public +/- 1.3% (N=6,000); mass population +/- 0.6% (N=25,050+); half-sample global general online population +/- informed public 0.8% (N=15,525). Country-specific data margin of error: General population +/- 2.9% Represents 83% of total global (N=1,150); informed public +/- 6.9% (N=min 200, varies by country), population except for China and U.S. +/- 4.4% (N=500) and Nigeria +/- 9.8% (N=100); mass population +/- 3.0% to 3.6% (N=min 736, varies by country), except for Nigeria +/- 2.9% (N=1,125). U.S. Post-Election Supplement 1,500 U.S. respondents, fielded December 14 to 18, 2020 U.S. Post-Election Supplement margin of error: +/- 2.5% (N=1,500).
    [Show full text]
  • Edelman Trust Barometer
    Country Report Trust in Singapore 21st ANNUAL EDELMAN TRUST General Online Population Informed Public BAROMETER 500 respondents in U.S. and China; 1,150 100 respondents in Nigeria; Methodology respondents per country 200 in all other countries Ages Represents 17% of total global population 18+ Must meet 4 criteria: Online survey in 28 countries* ‣ Age 25-64 All slides show general 33,000+ respondents online population data ‣ College-educated 2021 Edelman Trust Barometer fieldwork unless otherwise noted ‣ In top 25% of household income conducted from October 19 to November 18, 2020 per age group in each country ‣ Report significant engagement in public policy and business news *The 2021 Trust Barometer 27-market global averages (for the general population, mass population and informed public) do not include Nigeria Mass Population 27-market global data margin of error: General population +/- 0.6% All population not including (N=31,050); informed public +/- 1.3% (N=6,000); mass population +/- 0.6% (N=25,050+); half-sample global general online population +/- informed public 0.8% (N=15,525). Country-specific data margin of error: General population +/- 2.9% Represents 83% of total global (N=1,150); informed public +/- 6.9% (N=min 200, varies by country), population except for China and U.S. +/- 4.4% (N=500) and Nigeria +/- 9.8% (N=100); mass population +/- 3.0% to 3.6% (N=min 736, varies by country), except for Nigeria +/- 2.9% (N=1,125). U.S. Post-Election Supplement 1,500 U.S. respondents, fielded December 14 to 18, 2020 U.S. Post-Election Supplement margin of error: +/- 2.5% (N=1,500).
    [Show full text]
  • Edelman Trust Barometer 2020 Edelman Trust Barometer 2020
    Edelman Trust Barometer 2020 Edelman Trust Barometer 2020 The 20th annual trust and credibility survey. Research conducted by Edelman Intelligence, a global insight and analytics consultancy. Methodology Online survey in 28 markets 34,000+ respondents total All fieldwork was conducted between October 19 and November 18, 2019 General Online Population Informed Public Mass Population Ages 18+ 500 respondents in U.S. and China; All respondents not including Informed Public 1,150 respondents per market 200 in all other markets Represents 17% of total Represents 83% of total global population global population Must meet 4 criteria Ages 25-64 College-educated In top 25% of household income per age group in each market Report significant media consumption and engagement in public policy and business news 1 Fire and rescue personnel battle a bushfire near the town of Bilpin in On the cover Sydney, Australia: David Gray/Getty Images; 2 Jamie Dimon, Chairman of Business Roundtable, which released a new Statement on the Purpose of a Corporation signed by 181 CEOs committed to leading their companies 1 5 for the benefit of all stakeholders: Mark Wilson/Getty Images;3 Swedish 2 6 environment activist Greta Thunberg gives a speech at the plenary session during the COP25 Climate Conference: The Asahi Shimbun via Getty 3 Images; 4 China's President Xi Jinping and U.S. President Donald Trump 7 at the G20 Summit in Osaka: Brendan Smialowski/AFP via Getty Images; 4 8 5 UK Prime Minister Boris Johnson talks with newly elected Conservative MPs at the Houses
    [Show full text]