2020 EDELMAN AWARD Recognizing Distinction in the Practice of Advanced Analytics, Operations Research, and Management Science 2020 EDELMAN PROGRAM NOTES

By Pinar Keskinocak, INFORMS President

t is my pleasure As the largest European railway company, to welcome Deutsche Bahn must take into account a you to the 2020 staggering number of factors in the scheduling of Franz Edelman its more than 26,000 trains, which carry passengers IAward ceremony, as and hundreds of tons of goods throughout we celebrate this year’s Germany. To better execute their train scheduling, recipients of INFORMS’ Deutsche Bahn created a decision support system most prestigious award: that optimizes train rotations in every transport The Franz Edelman division, including cargo, and regional and long- Award for Achievement distance passenger transport. The new system has in Advanced Analytics, Operations Research, and realized a 10% increase in locomotive and railcar Management Science. productivity and an 80% increase in time saved, as well as supports better planning and productivity. Today, we will recognize years of hard work and dedication by these finalist teams, representing the To identify devices at risk from an outage, IBM highest level of excellence in operations research Services (the Global Technology Services Unit (O.R.) and analytics. Thank you to all the finalists within IBM) has developed a novel approach to for your contributions and sharing the incredible indicate potential problems before they occur, impact of O.R. and analytics with the world. significantly improving their customer experience. Using machine learning and advanced data The Franz Edelman Award annually recognizes analytics, IBM can identify contributing risk factors organizations that achieve notable impact through and prompt a fix before a failure occurs, leading to a the applications of O.R. and analytics. This year’s 23% reduction of outages and more than $1 billion finalists have made revolutionary contributions in in savings annually. In addition, IBM has been cruise industry pricing and booking, railway planning able to reduce the number of problematic systems and productivity, IT system sustainability, corporate encountered by their clients by as much as 85%. decision-making, and retail inventory operations. Given the scale and increasing complexity of its The 2020 Franz Edelman Award finalists are products and manufacturing processes (particularly Carnival Corporation & plc, Deutsche Bahn, IBM, in regard to its semiconductor business), Intel utilized Intel, and Walmart. advanced analytics to create a set of capabilities that span from product feature design to supply More than 32 million people set sail on a cruise chain planning. These new capabilities not only each year, and of those, nearly 50% will choose a allow for significantly faster analysis of business ship from one of the six Carnival & plc brands. To scenarios, but have increased annual revenue by optimize their revenue management efforts, Carnival $1.9 million since implementation while decreasing created Yield Optimization and Demand Analytics cost by $1.5 billion. Overall, this has realized a total (YODA), a cutting-edge program using advanced benefit of $21.2 billion while also contributing to Intel’s analytics and algorithms to provide dynamic price environmental efforts to reduce water usage and recommendations and inventory management. prevent wastewater. The program accommodates the needs of each of Carnival’s brands across three continents, managing With product lines that range from retail to prices in six currencies. automotive, to perishable goods, and more,

1 I 2020 EDELMAN AWARD Walmart faced significant challenges relating to price markdowns for this wide range of products across its numerous brick-and-mortar locations across the country. Walmart provided an innovative approach to its markdown process by developing a new machine learning-based system to help provide perfectly timed markdowns to optimize sales and clear excess inventory. The system also provides feedback to avoid overordering inventory in the future. Since implementation, the new technology has saved Walmart millions of dollars while better meeting customer needs.

On behalf of the INFORMS Board of Directors and the dedicated INFORMS staff, we thank you for joining us in celebrating this year’s finalists. The impact of their contributions will extend into the future, fueling our efforts as we continue to spread the word of the many incredible ways that O.R. and analytics are saving lives, saving money, and solving problems.

2 I 2020 EDELMAN AWARD THE LONG, WINDING JOURNEY TO PROTECT COMMUNITY WATERWAYS

Reflections on Winning the 2019 Franz Edelman Award

By Angela Akridge, Louisville MSD and Diana Qing Tao, Tetra Tech

he average person doesn’t give much thought to what happens “after they flush” or where all the dirty water goes after washing dishes, doing laundry or taking a Tshower. To them its “out of sight, out of mind.” But someone has to think about it – that’s where the hard-working folks at the Louisville MSD come in by providing the essential wastewater, stormwater, and flood protection services to protect public health and safety for the residents and visitors of the Louisville Metropolitan Area in Kentucky.

But Louisville Metropolitan Sewer District (MSD) has taken it further than any other North American public utility. Winning the prestigious Franz Edelman Award was a hard-earned validation and a huge recognition for Louisville MSD and its long-time partner Tetra Tech, a full-service engineering consulting firm with the motto of leading by science. Afterall, this is a long winding journey of 20 years of close collaboration on an audacious concept, starting with a leap of faith.

In the 1990s, Tetra Tech engineers started to develop a nontraditional solution for underground sewer flow management, much like traffic control. It is based on sensor, weather forecasting, and operations research. The solution, Csoft, aims to mitigate a frequently occurring problem that plagues many older cities. More than 800 communities in the United States, including Louisville, combined sewer overflow where raw sewage is mixed with rainfall runoff and released to

3 I 2020 EDELMAN AWARD the rivers and creeks when rainfall becomes large Tetra Tech’s Csoft solution has a proven track record enough to inundate the wastewater system capacity. of benefits and withstands the test of time and changing rainfalls. In addition to Louisville MSD, the Though the problem might seem simple, it is solution has also been implemented in other cities truly quite complicated. First, flows can take around the world, supporting their efforts to reduce many different routes in highly complex and overflows and protect community waterways, for a interconnected systems. Second, flows can vary in savings of nearly a billion dollars to date. time and space during a rainfall event. The solution varies depending on how much water is in the pipe Both Louisville MSD and Tetra Tech are proud of and the associated hydraulic behaviors. And third, the work that directly impacts the 755,000 Louisville in a very harsh sewer environment, failures and Metro residents and the more than 24 million breakdowns can occur at any time. The solution annual visitors in their quality of life in must adapt to quickly changing conditions in the this community. short term and changing climate in the long term while mitigating any risks of sewer flooding to Louisville MSD’s chief engineer, now Chief Strategy protect public health. Officer for Business Transformation and Regulatory Compliance, Angela Akridge and the president of By 1999, the first proof of concept pilot project Tetra Tech, Leslie Shoemaker supported joining of the solution was implemented to control a the Franz Edelman Competition. Countless storage tunnel with some initial success. Through other MSD and and Tetra Tech team members the network of professionals working in the area provided additional support. The communication of sewer management, Louisville MSD learned departments from both MSD and Tetra Tech about the application of technology called “Real put together wonderful videos and animations Time Control” (RTC) that employs model-based in a matter of weeks. INFORMS provided clear optimization for informed decision making. instructions and great coaching, and Carrie Beam patiently worked with the Louisville MSD team to In 2000, feasibility studies identified significant refine the story telling and add the human touch benefits of overflow reduction for Louisville at low that was needed to demonstrate impact. cost compared to traditional solutions. Louisville MSD then took the risk to implement a solution In addition, everyone at Louisville MSD, all of the that is still considered “bleeding edge,” when no unsung heroes, deserve special recognition. They one had attempted such sophisticated levels of work diligently everyday to provide the essential full system optimization using RTC ever before in public services and making Louisville a world-class the wastewater industry. The design of the Phase destination city – full of economic growth and 1 projects initiated in 2003 and the RTC system outdoor recreation opportunities for those who call was commissioned in 2006. In the first year, over Louisville home – today and for decades to come. 600 million gallons of overflow was captured and treated, the equivalent of almost 1,000 Olympic-size swimming pools of sewage water that didn’t go into our rivers. “There has to be this pioneer, the RTC is now an integral part of Louisville MSD’s individual who has the courage, the plan to continue to reduce overflows and mitigate flooding. Louisville MSD is still constructing ambition to overcome the obstacles that some of the largest infrastructure projects, and always develop when one tries to do the knowledge we’ve gained over the last few years has allowed us to continuously adapt our something worthwhile, especially when implementation strategy. it is new and different.” – Alfred P. Sloan

4 I 2020 EDELMAN AWARD OPERATIONS RESEARCH: BILLIONS AND BILLIONS OF BENEFITS!

By Jeffrey M. Alden, General Motors Analytics Research

ver 302 billion U.S. dollars of impact! avoided casualties by reducing requirements for That’s impressive! How were they helicopter and ground-convoy movements2. Nearly estimated? How broad is the impact? all finalist papers report non-monetary benefits Is there more? and frequently tout them as most important and O longer lasting by establishing, for example, ongoing Since 1974, the Edelman finalists publish their practices and organizational changes that improve project accomplishments in the INFORMS Journal health, safety, cooperation, decision making, on Applied Analytics (formerly Interfaces). While timeliness, and job satisfaction. Great! Clearly, reviewing the 284 articles, their cumulative reported monetary benefits understate the full monetary impact was estimated under the impact of the Edelman finalist projects. following guidelines: Another important indication of the influence • Be objective and make conservative of operations research (O.R.) is the impressive assumptions. breadth of applications. The Edelman finalists represent 143 different application areas including • Include reported impact plus at most two more aviation (safety, traffic), banking, canal operations, years of anticipated impact. communications (broadband, broadcasting, radio spectrum), consumer products, crowd control, • Include only one year of enormous impact (10s delivery (express, truck), defense (Air Force, Army), of billions) to downplay the huge size education, financial (contract bidding, credit and budget of some organizations. card, fraud, investment, pension, settlement), fire protection, forestry, healthcare (blood • Ignore relative impact even though saving collection, cancer, diagnosis, disease control, $10 million for a small company may be elderly, hospital, medical displays, pharmaceutical, more impressive than saving $100 million surgery), hotel management, energy production for a large company. and distribution (coal, gas, electric, nuclear, oil, wind), land use, manufacturing (electronics, food, These conservative guidelines exclude important paper, seeds, steel, tires, vehicles), marketing, yet difficult-to-quantify reported benefits like better: mining, printing, sanitation, security (airport, legal dispute resolution, cancer treatments, airline police), senior housing, social networks, sports, safety, epidemic disease control, organizational tax collection, transportation (airline, highway, structure, on-time railways, space shuttle heat railway, rental, outer space, school bus), treasure shielding and water quality. For example, there are hunting, waste management, water (flood, flow, more than 20 finalist papers with significant life resources, quality), and weapons dismantlement. and health benefits. Most are difficult to quantify, The list goes on and on! In fact, 733 organizations3 however, a CDC project on (future) U.S. epidemics from business, government, and academia expects annual savings of 6,000 lives valued at are recognized and honored as supporting or $12B1 and one U.S. Army project estimates 4,500 benefiting from finalist projects.

5 I 2020 EDELMAN AWARD Benefits over $302 Billion from Edelman Finalist Projects 1972 through 2019 (Conservatively quantified benefits, realized plus at most two years anticipated, in 2020 U.S. dollars)

300

275 Many important benefits from the 278 documented finalist projects did not lend 250 themselves to monetary evaluation.

225

200

175 Typically, six finalists per year sorted by 150 largest impact first.

125

100

75 Only two papers 50 from first two competitions 25

0 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020

Award Year

Finally, this is just the “tip of the iceberg” because 2 “Bayesian Networks for Combat Equipment Diagnostics,” the Edelman competition only captures those O.R. Interfaces, Vol. 47, No. 1. professionals choosing to compete! Just think, the 3 Some organizations and contestants have competed 1,353 Edelman finalist authors4 represent only 10% multiple times and are counted more than once. of the current INFORMS membership. Undoubtedly, 4 Interesting how the average number of authors per paper there is a vast number of projects with significant has grown from 1.8 over first 10 award years (1974–1982) to impact that did not compete due to confidentiality, 8.2 over last 10 award years (2010–2019). Linear regression lack of internal support to compete (e.g., no one gives 0.17 annual growth in average authors per paper with R² = 0.80. thought of it, too busy, no management support, inadequate documentation), or the team was simply unaware of the competition.

The impact is immense! O.R. professionals should be proud of their profession – you can say “hundreds of billions” when asked about the value of O.R.!

1 For CDC: 6000 lives/year ≈ 314M U.S. population * 5% epidemic penetration * 10% die under current practices * (1-80% fatality reduction under improved practices) * 1 epidemic per 200 years. Value of quality year of life in U.S. is $2M / average life ≈ $50K/year (a standard value) * 78 years life expectancy * 50% average life lived. Total expected annual impact is $12B = 6,000 * $2M. See “Advancing Public Health and Medical Preparedness with Operations Research,” Interfaces, Vol. 43, No. 1 (note Figure 6). Numbers are reasonable values offered by the author.

6 I 2020 EDELMAN AWARD FRANZ EDELMAN AWARD

7 I 2020 EDELMAN AWARD or more than 48 years, the international RECOGNIZING AND Franz Edelman Award Competition has shined a spotlight on the most REWARDING REAL outstanding real-world applications of Foperations research (O.R.) and analytics that are ACHIEVEMENT IN O.R. transforming our approach to some of the world’s AND ANALYTICS most complex problems.

Every year, organizations from around the world, The Franz Edelman Award Competition both large and small, profit and nonprofit, business is administered by the Practice Section and governmental, private and public, compete for of INFORMS. the Edelman Award. The common theme shared by all selected finalists is having realized substantial

8 I 2020 EDELMAN AWARD benefits, from life-saving medical advancements to undergraduate education at McGill University, millions in cost savings and efficiency gains, from and later earned a PhD in applied mathematics the practical application of advanced methods of from Brown University. He then joined the RCA operations research and analytics. Corporation as an engineer concentrating on computational topics. While his earlier efforts Rich with insightful research, the abstracts from focused on physical science problem solving, Edelman finalist papers are shared online through he rapidly began to envision the extreme value the INFORMS Journal on Applied Analytics, formerly of computer systems that could assist with Interfaces, and full-text versions of some of these management and business operations. By the papers are available in an online archive. In early 1950s, this insight led him to establish RCA’s addition, video of past competition presentations legendary Operations Research Group, one of the can be found in the INFORMS Video Learning first such groups in a North American corporation. Center, and serve as valuable tools for teaching, marketing, or publicizing O.R. practice successes. As he continued to advance the O.R. profession, Franz Edelman advocated that success in The history of the Edelman Award predates that operations research requires excellence in of INFORMS. In 1972, The Institute of Management information technology (IT) – computer software, Sciences (TIMS), together with its College on the computer hardware, and communications. His Practice of Management Science (CPMS), created passion for IT ultimately led him to his new role the competition. In 1986, the award was renamed in as vice president of Business Systems and Analysis honor of one of the earliest industry practitioners of for RCA, responsible for IT as well as O.R. These O.R. in North America, Franz Edelman. When TIMS ideals are still very much present in our current merged with the Operations Research Society of focus on “analytics” and “business intelligence,” America to create INFORMS in 1995, the Edelman where strong analysis combines with strong IT. Award became the flagship event in a growing awards program. After 30 years of service to RCA, Franz Edelman retired and formed Edelman Associates, an O.R. Born in Germany not long before Hitler came consulting firm. Throughout his career, Franz’s to power, Franz Edelman encountered much commitment to advancing O.R. and his positive adversity at a young age. After fleeing the Nazi influence on others enhanced his legacy as a regime as a teenager in the late 1930s, Franz leader in the field of O.R. practice. Shortly after Edelman found himself in England, where his his death, the Franz Edelman Award was named alien status resulted in internment and he was in his memory and today continues to advance sent to Canada for an interlude of lumberjacking. the operations research practice to which he After overcoming these obstacles, he received his contributed so much.

9 I 2020 EDELMAN AWARD THE FINEST STEP FORWARD: THE JOURNEY TO THE FRANZ EDELMAN AWARD

very year, the recipient of the Franz applicant field to a group of semifinalists, and bythe Edelman Award for Achievement end of the year, six will be recognized as Edelman in Advanced Analytics, Operations Award finalists. Research, and the Management Sciences Eis selected from a pool of incredibly accomplished Prior to being named finalists, each entry will finalists, representing leading organizations from be carefully reviewed by a team of verifiers, who around the world. The finalist projects represent work with the relevant stakeholders to validate years of research, hard work and collaboration the details of their award entry. The verifiers will for their organization. For INFORMS too, the thoroughly examine the O.R. work presented selection process begins long before the award in the assigned entry summary, as well as its is ever presented. potential impact, and convey this information to the rest of the selection committee. The verifiers As fall approaches, INFORMS issues a call communicate directly with the entrant’s O.R. team, for entries, one to which nearly two dozen the users of the work, and client management. organizations will respond with a summary Verification is a crucial step in the competition as illustrating a practical operations research it ensures that only the highest-quality O.R. will be (O.R.) application in which the results had represented in the Edelman Award Competition. significant, verifiable, and quantifiable impact All verifiers follow detailed written guidelines and for the organization. sample verification reports, to ensure a thorough process that is identical for each award entry. The Franz Edelman Award Committee is comprised of nearly three dozen O.R. practitioners and Once the Edelman Award Committee has academics from leading O.R. programs, including announced the entries that will advance to the Otis, Hewlett-Packard, Boeing, General Electric, finals, each finalist will prepare a journal-quality General Motors, CANA Advisors, SAS, U.S. Census paper and a 40-minute presentation that will be Bureau, UPS, and Carnegie Mellon University. By held during the Edelman Competition. A team of November, this committee will have narrowed the experienced coaches is assigned to each finalist

10 I 2020 EDELMAN AWARD team to guide them throughout each step of the project in both quantitative and qualitative terms. process, and help ensure that the team’s paper Once the final presentation is complete, the judges and presentation will convey the significance sequester themselves to carefully review all that and monumental impact of the work to the they have heard and seen, until they unanimously panel of judges. agree on which finalist team best exemplifies the ideals and standards of the Franz Edelman Award As the final stage of the competition approaches, and its legacy that represents more than 45 years of the finalist papers are presented to the judges, O.R. and analytics excellence. who will begin the long review process. Each judge studies the papers independently, and provides Following the competition, the incredible input to a group discussion. The finalists are each achievements of all the finalists will be showcased assigned a focal point judge who conveys valuable in the January/February issue of the INFORMS feedback from the judging committee to the finalist Journal on Applied Analytics (formerly Interfaces), teams’ coaches. This feedback helps each team which is dedicated to improving the practical identify areas with potential for clarification or application of O.R. to decisions and policies in improvement prior to the final presentation. today’s organizations and industries. In addition, the competition is recorded and all presentations On the day of the competition, each team will are made available via streaming video shortly conduct a 40-minute presentation, followed by a after the end of the competition. During the 10-minute period of questioning by the judges. As INFORMS Annual Meeting in the fall, which they assess each presentation, the judges will follow attracts more than 7,000 analytics professionals a strict set of guidelines, including the importance and academics from around the world, the first- of the application, the novelty and portability of the place team will conduct a keynote address, while technical solution, the quality and effectiveness of the other finalists will again be invited to reprise the implementation, and the total impact of the their work during a meeting session.

11 I 2020 EDELMAN AWARD EDELMAN FIRST-PLACE AWARD RECIPIENTS

2019 Louisville Metropolitan Sewer District 2012 TNT Express “Analytics and Optimization Reduce Sewage “Supply Chain-Wide Optimization Overflows to Protect Community Waterways at TNT Express” in Kentucky” 2011 MISO 2018 Federal Communications Commission “MISO Applies Operations Research “Unlocking the Beachfront: Using Operations to Energy Ancillary Services Markets, Research to Repurpose Wireless Spectrum” Unlocking Billions in Savings”

2017 Holiday Retirement 2010 Indeval “Revenue Management Provides Double “Mexican Financial Markets Digit Revenue Lift for Holiday Retirement” Benefit from Novel Application of Operations Research” 2016 UPS “UPS On-Road Integrated Optimization 2009 Hewlett-Packard and Navigation (ORION) Project” “HP Transforms Product Portfolio Management with 2015 Syngenta Operations Research” “Good Growth through Advanced Analytics” 2008 Netherlands Railways 2014 U.S. Centers for Disease Control “The New Dutch Timetable: “Eradicating Polio Using Better The O.R. Revolution” Decision Models” 2007 Memorial Sloan-Kettering 2013 Delta Programme Commissioner Cancer Center “Economically Efficient Flood Standards to “Operations Research Advances Protect the Netherlands Against Flooding” Cancer Therapeutics”

12 I 2020 EDELMAN AWARD EDELMAN FIRST-PLACE AWARD RECIPIENTS (Cont.)

2006 Warner Robins Air Logistics Center 1999 IBM “Warner Robins Air Logistics Center “Extended Enterprise Supply Chain Streamlines Aircraft Repair and Overhaul” Management at IBM Personal Systems Group and Other Divisions” 2005 General Motors “Increasing Production Throughput 1998 Bosques Arauco, S.A. at General Motors” “Use of O.R. in the Chilean Forest Industries”

2004 Motorola, Inc. 1997 Societé Nationale des Chemins de Fer “Reinventing the Supplier Negotiation Process Français & Sabre Decision Technologies at Motorola” “Schedule Optimization at SNCF: From Conception to Day of Departure” 2003 Canadian Pacific Railway “Perfecting the Scheduled Railroad: Mode 1996 South African National Defense Force Driven Operating Plan Development” “Guns or Butter: Decision Support for Determining the Size and Shape of the South 2002 Continental Airlines African National Defense Force” “A New Era for Crew Recovery at Continental Airlines” 1995 Harris Corporation/Semiconductor Sector IMPReSS 2001 Merrill Lynch, Inc. “IMPReSS: An Automated Production “Pricing Analysis for Merrill Lynch Planning and Delivery-Quotation System at Integrated Choice” Harris Corporation—Semiconductor Sector”

2000 Jeppesen Sanderson, Inc. 1994 Tata Iron & Steel Company, Ltd. “Flexible Planning and Technology “Strategic and Operational Management with Management at Jeppesen Sanderson, Inc.” Optimization at Tata Steel”

13 I 2020 EDELMAN AWARD EDELMAN FIRST-PLACE AWARD RECIPIENTS (Cont.)

1993 AT&T 1987 Syntex Laboratories, Inc. “AT&T’s Telemarketing Site Selection “Sales Force Sizing & Deployment System Offers Customer Support” Using a Decision Calculus Model at Syntex Laboratories” 1992 New Haven Health Department “Let the Needles Do the Talking! 1986 Southland Corporation (CITGO Evaluating the New Haven Petroleum Corporation Subsidiary) Needle Exchange” “The Successful Deployment of Management Science throughout CITGO Petroleum Corp.” 1991 American Airlines “Yield Management at American Airlines” 1985 Weyerhaeuser Company “Weyerhaeuser Decision Simulator 1990 Health Care Financing Administration Improves Timber Profits” “Diagnosis Related Groups: Understanding Hospital Performance” 1984 Blue Bell, Inc. (dual) “Blue Bell Trims its Inventory” 1989 ABB Electric, Inc. “A Choice-Modeling Market Information 1984 The Netherlands Rijkswaterstaat System That Enabled ABB Electric to Expand & the RAND Corporation (dual) Its Market Share” “Planning the Netherlands’ Water Resources” 1988 City of San Francisco Police Department 1983 Air Products and Chemicals, Inc. “A Break from Tradition for the San Francisco “Improving the Distribution of Industrial Police: Patrol Officer Scheduling Using Gases with an On-Line Computerized an Optimization-Based Decision Routing and Scheduling Optimizer” Support System”

14 I 2020 EDELMAN AWARD EDELMAN FIRST-PLACE AWARD RECIPIENTS (Cont.)

1982 Arizona Department of Transportation 1975 Xerox Corporation “A Statewide Pavement Management System” “Management Science’s Impact on Service Strategy” 1981 ANR Freight System “From Freight Flow and Cost Patterns to 1974 Canadian National Energy Board Greater Profitability and Better Service “Management Science in Energy for a Motor Carrier” Policy: The Trans Canada-Great Lakes Transmission Case” 1980 Kelly-Springfield Tire Company “Coordinating Decisions for Increased Profits” 1973 The Babcock & Wilcox Company “Planning Nuclear Equipment Manufacturing” 1979 The Greater New York Blood Program “The Long Island Blood Distribution 1972 The Pillsbury Corporation System as a Prototype for Regional Blood Management”

1978 Cahill May Roberts, Ltd. “A Planning System for Facilities and Resources in Distribution Networks”

1977 Syncrude Canada, Ltd. “Simulation of Tar Sands Mining Operations”

1976 American Telephone & Telegraph “The Use of Management Science in Making a Corporate Policy Decision–Charging for Directory Assistance Service”

15 I 2020 EDELMAN AWARD THE 2020 SELECTION COMMITTEE & VERIFIERS

We wish to thank the following individuals for their dedication and service as Selection Committee members and as verifiers for this year's Edelman Award.

ach of the semifinalists is assigned a verifier who works behind the scenes, often with an associate verifier, to validate the claims made by their entry. EA verifier’s primary role is to understand an applicant’s O.R. work and its impact in detail, and then convey this to the rest of the committee, both orally and in a written report. Verification is a crucial element of the competition because it ensures that only the highest-quality O.R. and analytics work with verified impact makes it to the Edelman Award finals.

• Layek Abdel-Malek, NJ Institute of Technology, v • Don Kleinmuntz, Kleinmuntz Associates, v

• Susan Albin, Rutgers University • Russell P. Labe, C AP, RPL Analytics Consulting, v

• Jeffrey M. Alden, General Motors, v • Irvin Lustig, C AP, Princeton Consulting, v

• Sharon Arroyo, Boeing, v • R. John Milne, Clarkson University

• Carrie Beam, University of Arkansas, v • Polly Mitchell-Guthrie, Kinaxis, v

• Rob Benson, Spinnaker Management Group, v • Sven Müller, European University Viadrina

• Sudip Bhattacharjee, University of Connecticut, v • Patricia Neri, Bayer

• Ann Bixby, Aspen Technology, v • Ranganath Nuggehalli, C AP, UPS, v

• Aaron Burciaga, C AP, ECS Technology, v • Ionnis (Yanni) Papadakis, Verizon

• Manoj Chari, OTIS Elevator Company, v • Olga Raskina, Bristol Myers Squibb, v

• Walt DeGrange, CAP, Canal LLC, v • Cynthia Rudin, Duke University, v

• Pooja Dewan, OTIS Elevator Company • Harrison Schramm, CAP, Group W

• Ken Fordyce, Arkieva • Dashi Singham, Naval Post Graduate School

• Yoshi Ikura, SAITECH, v • Michael Trick, Carnegie Mellon University in Qatar

• Ananth Iyer, Purdue University, v • Rajesh Tyagi, GE Global Research

• Shailendra Jain, Hewlett Packard, Retired, v • Andres Weintraub, University of Chile

• Burcu Keskin, University of Alabama, v “v” Indicates Verifiers

16 I 2020 EDELMAN AWARD THE 2020 Coaches • Layek Abdel-Malek, New Jersey Institute of Technology COACHES & JUDGES • Jeffrey M. Alden, General Motors • Sharon Arroyo, Boeing • Aaron Burciaga, C AP, ECS Technology We wish to thank the following individuals • Manoj Chari, OTIS Elevator Company for their dedication and service as coaches • Ken Fordyce, Arkieva and judges for this year’s Edelman Award. • Yoshi Ikura, SAITECH • Ananth Iyer, Purdue University he role of the coach is to ensure each • Irvin Lustig, CAP, Princeton Consultants team’s paper and presentation conveys • Sven Müller, European University Viadrina the work in a manner that may be well • Patricia Neri, Bayer understood by a general operations • Harrison Schramm, C AP, Group W Tresearch audience. Often a coach is paired with an associate coach who lends another perspective to the process. Judges • Pooja Dewan, Chair; OTIS Elevator Company • Sudip Bhattacharjee, University of Connecticut The judges must work together, evaluating the • Ann Bixby, Aspen Technology evidence to determine which finalist is most • Carrie Beam, University of Arkansas deserving of the Franz Edelman Award for • Gul Ege, SAS Achievement in Advanced Analytics, Operations • Michael F. Gorman, University of Dayton Research, and Management Science. The award • Shailendra Jain, Hewlett Packard, Retired is for implemented work that has had significant, • Olga Raskina, Bristol Myers Squibb verified, and preferably quantified impact. • Rajesh Tyagi, GE Global Research

17 I 2020 EDELMAN AWARD THE EDELMAN THE EDELMAN LAUREATES ACADEMY

The authors of the Edelman Each year, participating organizations finalist papers are deemed are inducted as members of the Franz Franz Edelman Laureates. Edelman Academy.

uthors of finalist papers to be he primary client organization, or published in INFORMS Journal on beneficiary of the finalist work, is Applied Analytics (formerly Interfaces), inducted into the Academy at the are recognized as Laureates and annual Edelman Gala. formallyA presented with the Franz Edelman Medal. T In addition, organizations that played a major Laureates are recognized for their significant role in the work, and therefore deserve academy contributions to work that was selected to represent membership, may also be inducted. The most the best applications in the world of analytical common example would be an organization that support for decision making. Laureates are expected provided the professionals who did the majority of to serve as role models and exemplify that challenges the analytical work. can be met and innovative applications of analytics can help every organization. The membership of the Franz Edelman Academy represents 48 years of extraordinary contributions The Laureate recognition is distinct and separate to society through the innovative application of from membership in the Franz Edelman Academy. operations research and advanced analytics.

18 I 2020 EDELMAN AWARD 19 I 2020 EDELMAN AWARD CARNIVAL CORPORATION & PLC

Joint Revenue and Inventory Optimization for Multiple Heterogeneous Brands in the World’s Largest Cruise Company

ore than 32 million people each year cruise on 278 ships, with 14 million guests from North America, 6.7 million from Europe, 4.2 million from MAsia, and 1.5 million from Australasia. Of those guests, nearly 50% sail on Carnival Corporation & plc brands. As the world’s largest leisure travel company, Carnival Corporation & plc provides guests around the world with extraordinary holiday experiences and exceptional value.

Carnival Corporation & plc is comprised of Carnival Cruise Line, Princess Cruises, Holland America Line, Seabourn, P&O Cruises (Australia), Costa Cruises, AIDA, P&O Cruises (U.K.), and Cunard Line, with operations in North America, Australia, Europe, and Asia, and together serve tens of millions of guests on cruises every year.

20 I 2020 EDELMAN AWARD Carnival Corporation & plc undertook a cross- brands within the corporation. The YODA project brand revenue management diagnostic that was one cross-brand team, with defined roles and revealed opportunities to strengthen the use of responsibilities for members based across Europe, operations research, innovation, and automation. Australia, and the U.S. In order to leverage the scale A cutting-edge revenue management system by combining efforts across brands, the team first was needed, however, existing solutions from needed alignment. Overall, the team identified 80 the airline and hospitality industries were not different categories and questions to resolve and compatible with the idiosyncrasies of the cruise align on an approach before designing and building domain. As such, the company partnered with a single system that could be consistently used by Revenue Analytics to build a complete revenue all brands, which were consolidated into and inventory system from scratch. a “Brand Alignment Matrix.” The process took almost three months, but once complete, set up Business leaders, operations researchers, and the remainder of the project for success. software engineers came together from around the world to build YODA (Yield Optimization and YODA is a system that leverages a unique quadratic Demand Analytics). Over four years, they built a programming optimization formulation (jointly system founded on advanced analytics to forecast optimizing both price and inventory allocations demand, measure price sensitivity, and ultimately across multiple time periods). The inputs come recommend pricing and inventory controls. from several machine learning algorithms to predict demand combined with an elasticity model derived Prior to YODA, each of the Carnival brands was from an exponential curve fit to represent the unique managing revenue and making decisions using its price-sensitivity behavior observed in the cruise own tools and processes. Tools that existed across industry. These models generate millions of price the brands varied significantly from simplified recommendations a day to price 65 ships. forecasting and cancellation predictions, to analysts making decisions in Excel tools by comparing to a Not only does Carnival generate 1.5% to 2.5% uplift similar cruise from history. These tools were capable in net ticket revenue as a result of YODA, according of detecting large, sudden deviances from expected to pilot testing, but it also elevates the role of behavior, but were less adept at detecting slowly- the pricing analyst in making strategic decisions, developing patterns or handling quicker incremental facilitating cross-brand coordination, and quickly adjustments needed to maximize revenue. reacting to a dynamic industry. As an additional measure of success, since initial deployment YODA One of the initial barriers to overcome was that of has been adopted by an additional brand indicating geographical diversity; organizational structures it continues to be viewed very favorably internally. and time zones are real barriers to working across In addition to the revenue benefits, YODA has

21 I 2020 EDELMAN AWARD driven renewed strategic conversations around the Traded on both the New York and London Stock revenue management teams in each of the brands, Exchanges, Carnival Corporation & plc is the only by giving the science teams and analysts the ability group in the world to be included in both the S&P to challenge long-standing principles of cruise 500 and the FTSE 100 indexes. revenue management using YODA outputs and associated models. Carnival Corporation employs a talented, passionate, and diverse workforce of over 150,000 YODA has also set the new standard for cross-brand people from nearly 150 countries, and its brands projects in Carnival Corporation. Not only did the host more than 13 million guests annually – about project complete on time and under budget, it also half of the overall global cruise market. Combining fostered a level of collaboration never before seen over 265,000 daily cruise guests and 100,000 between the Carnival brands. shipboard employees, more than 365,000 people are sailing aboard the Carnival Corporation fleet every single day totaling about 93 million guest cruise days per year. ORGANIZATIONS Revenue Analytics Carnival Corporation & plc Revenue Analytics is a SaaS company that helps big Carnival Corporation & plc is the world’s largest companies make big revenue decisions in pricing, leisure travel company, providing guests around products, and promotions. Our analytics solutions the world with extraordinary holiday experiences drive millions in revenue uplift and eliminate and exceptional value. With operations in North wasted time. America, Australia, Europe, and Asia, its portfolio features Carnival Cruise Line, Princess, Holland Founded in 2005, we leverage our deep experience America Line, Seabourn, P&O Cruises (Australia), in pricing and revenue management to empower Costa, AIDA, P&O Cruises (U.K.), and Cunard. our customers with predictive analytics engines that drive complex pricing decisions. Together, the corporation’s cruise lines operate 105 ships with 254,007 lower berths visiting more These capabilities have been deployed across many than 700 ports around the world with 15 new ships industries with Revenue Analytics being responsible scheduled to be delivered through 2025. Carnival for adjusting the prices on more than 40% of North Corporation & plc also operates Holland America American hotel rooms nightly, pricing 45% of all Princess Alaska Tours, the leading tour company passenger cruise trips globally, and have over 42% of in Alaska and the Canadian Yukon. U.S. radio ad sales running through our platform.

22 I 2020 EDELMAN AWARD 23 I 2020 EDELMAN AWARD DEUTSCHE BAHN

On the Right Track: Deutsche Bahn Schedules Train Rotations Using Hypergraph Optimization

eutsche Bahn (DB) uses novel operations research methods to optimize the rotations of its rolling stock in its cargo, regional, and long-distance passenger Dtransport divisions. Advanced optimization methods allow DB to manage timetable changes in order to offer more and better services to its customers, cut greenhouse emissions, and enhance regularity. DB transports about 5.6 million people each day on trains throughout Germany, as well as 700,000 tons of goods. These are carried by over 1,400 long- distance trains, 22,000 regional passenger trains, and 2,800 cargo trains, which are operated by a fleet of 3,800 locomotives, 4,500 passenger coaches, more than 80,000 freight wagons, and over 4,000 railcars, among them 274 ICE high-speed trains.

With a constantly increasing number of trains and a continuously fluctuating demand on a limited infrastructure in a deregulated, competitive railway market, it becomes harder and harder to

24 I 2020 EDELMAN AWARD schedule these services. It is difficult to direct new and sophisticated mathematical methods the trains through bottlenecks and around of algorithmic network and hypergraph theory. construction sites to avoid cancellations, This research is done together with Zuse Institute deadhead trips, and orientation mismatches. Berlin and LBW Optimization. The novel approach To address the challenges of using its rolling allows for an integrated treatment of the main stock at full capacity, Deutsche Bahn drafted operational requirements all within one generic a vision of reinventing railways: “Strong rail” model. A novel coarse-to-fine algorithm allows is DB’s overarching strategy to become more the solution of large-scale instances with up to efficient in operations, develop a more powerful 100 million variables. The approach also gives organization, and stimulate innovations. The rise to deep theoretical developments in the cornerstone of this plan is the development mathematical foundations of operations research. and implementation of a new generation of advanced operations research methods, to first FEO has been operating since 2013 and has and foremost schedule DB’s core asset: its rolling increased revenues in long-distance passenger stock of locomotives, wagons, and railcars. transport by more than $26 million per year by reducing cancellations, and by $25 million per To this purpose, DB launched the development year in regional passenger transport by successful of a new train/locomotive rotation optimization bids for tender contracts. system called FEO/LEO in 2008. In order to provide a company-wide planning platform for three divisions, In the cargo division, LEO went online in 2018 the solution was implemented as a modular system with estimated savings of over $29 million per around adaptable optimization kernels. These kernels year. Moreover, dangerous and arduous labor is were flexibly customized to suit a large variety of reduced with less couplings. Resource planners planning tasks. FEO/LEO is directly linked to DB benefit in their day-to-day work from the powerful legacy planning IT, such that a seamless workflow scheduling functionality of FEO/LEO, which is ensured. A particular strength in FEO/LEO is reduces repetitive tasks and allows room for an integrated feedback algorithm that allows analyzing different options. planners to approach an aspired solution by applying minimal changes with respect to the FEO/LEO is a first and key step toward the planning constraints. This had a profound impact implementation of DB’s strong rail strategy. Driven on the scheduling methodology at DB, which by advances in operations research, strong rail will changed from constructive to analytical planning. provide fast, comfortable, and efficient transport The FEO optimizers are based on completely with minimal environmental footprint.

25 I 2020 EDELMAN AWARD ORGANIZATIONS Zuse Institute Berlin (ZIB) The Zuse Institute Berlin (ZIB) is an integrative Deutsche Bahn AG (DB) research institute for application-oriented Deutsche Bahn AG (DB) is the largest European mathematics and data-intensive high-performance railway company. It is divided into several companies, computing. Its research focuses on modeling, including the rail transport service providers DB simulation, and optimization with scientific Fernverkehr (long-distance passenger), DB Regio cooperation partners from academia and industry in (regional passenger), and DB Cargo (freight). application areas ranging from drug design to flight DB Fernverkehr provides regular national and planning. ZIB’s services to the scientific community international daytime services. To ensure this, include the operation of a tier two supercomputer it operates a close network of almost 900 daily long- and the BRAIN research network, research campus distance rail services in Germany. MODAL, Berlin-Brandenburg library cooperation, and the digis digitization office of Berlin. Named after Apart from national products, each day cross- German computer pioneer Konrad Zuse, the Institute border connections to neighboring countries are on is located on the campus of Freie Universität Berlin. offer – mainly in cooperation with partner railways. ZIB is closely linked to the three Berlin universities This enables DB Fernverkehr with its ICEs, ICs, and and part of Berlin University Alliance. The institute ECs to carry approximately 340,000 customers to has about 220 employees. their destinations every day. DB Fernverkehr has more than 16,500 employees. DB Regio is market LBW Optimization GmbH (LBW) leader in German regional public transport. It serves LBW is a leading provider of consulting and about seven million people in over 22,500 trains per optimization services for public transport day. It employs about 800 locomotives, 4,000 train operators, railways, airlines, and traffic cars and has over 35,000 employees. management companies. It excels in numerical algorithms for the solution of large-scale DB Cargo is the largest European rail freight optimization problems, in particular, for vehicle company. It operates most freight stations with and crew scheduling applications, and for the largest fleet on the continent, consisting of problems in network design and operation. LBW over 3,000 locomotives and 80,000 cars. Almost has strategic partnerships with leading suppliers 60% of all transports are cross-border traffic. It of planning systems that bring LBW technology serves both wagonload freight and single car to customers all over the world. MCF, LBW’s freight all over Europe. The network goes from open source network simplex algorithm, is a Lisbon (Portugal) over Nishnij-Novgorod (Russia) long-standing component of SPEC’s CINT CPU up to Shenyang (China). benchmark test library.

26 I 2020 EDELMAN AWARD 27 I 2020 EDELMAN AWARD IBM

Predictive Analytics for Server Incident Reduction in the Wild

hile the Internet has become a major backbone of our society, the computers supporting this Internet can and will break. IBMW creates value for clients by providing integrated solutions and products that leverage data, information technology, deep expertise of industries and business processes, with trust and security and a broad ecosystem of partners and alliances.

IBM solutions typically create value by enabling new capabilities for clients that transform their businesses and help them engage with their customers and employees in new ways. These solutions draw from an industry-leading portfolio of consulting and IT implementation services, cloud, digital and cognitive offerings, and enterprise systems and software, which are all bolstered by one of the world’s leading research organizations.

28 I 2020 EDELMAN AWARD Among IBM’s many businesses, Global Technology stability, saving our clients an estimated $7 billion Services (GTS) is the main focus of our work. since that time. IBM GTS operates and manages some of the world’s largest data centers, and thereby some of the world’s most mission-critical workflows and franchises. GTS helps clients along their journey ORGANIZATIONS to the hybrid cloud, leveraging the best of their existing systems in the context of the regulatory, IBM security, and workflow of their industry. The International Business Machines Corporation (IBM) is an American multinational information Every day, GTS operates many thousands of technology company headquartered in Armonk, computers for IBM clients. To help them manage New York, with operations in over 170 countries. this, GTS and IBM Research have developed and The company began in 1911, founded in Endicott, deployed a system that identifies and proposes New York, as the Computing-Tabulating-Recording deep analytics and operations research (O.R.) Company (CTR) and was renamed “International remedies to keep IT systems operational. Business Machines” in 1924. IBM is incorporated in This Predictive Analytics for Server Incident New York. Reduction (PASIR) solution developed at IBM has been broadly deployed to more than 360 IT IBM produces and sells computer hardware, environments since 2013. These environments, middleware, and software, and provides hosting covering every sector from banking to travel to and consulting services in areas ranging from e-commerce, are serviced by IBM support groups. mainframe computers to nanotechnology. IBM is also a major research organization, holding the More specifically, today, incidents occurring record for most U.S. patents generated by a business on servers, including the descriptions of the (as of 2020) for 27 consecutive years. Inventions by problems and the resolutions, are documented IBM include the automated teller machine (ATM), into an account-specific ticket management floppy disk, hard disk drive, magnetic stripe card, system. PASIR first classifies the incident relational database, SQL programming language, tickets of an IT environment to identify high- UPC barcode, and dynamic random-access memory impact incidents describing server outage and (DRAM). The IBM mainframe, exemplified by the performance degradation issues by using the System/360, was the dominant computing platform respective ticket descriptions and resolutions. during the 1960s and 1970s. Second, the occurrence of these high-impact tickets is correlated with server properties and IBM has continually shifted business operations by utilization measurements to identify troubled focusing on higher-value, more profitable markets. server configurations and prescribe improvement This includes spinning off printer manufacturer actions through statistical multivariate analysis Lexmark in 1991 and the sale of personal and simulation. In this contribution, we present computer (ThinkPad/ThinkCentre) and x86-based the findings from deploying our machine learning server businesses to Lenovo (in 2005 and 2014, solution in the wild. respectively), and acquiring companies such as PwC Consulting (2002), SPSS (2009), The Weather We describe the PASIR methodology, from Company (2016), and Red Hat (2019). In 2015, IBM ticket classification to the recommendation of announced that it would go “fabless,” continuing modernization actions. We also demonstrate the to design semiconductors, but offloading model effectiveness by comparing predictions manufacturing to GlobalFoundries. on the impact of prescriptive actions with actual system improvements. We have applied PASIR to Nicknamed Big Blue, IBM is one of 30 companies more than 840,000 servers since 2013 resulting in included in the Dow Jones Industrial Average and more precise refresh spending and environment one of the world’s largest employers, with over

29 I 2020 EDELMAN AWARD 350,000 employees (as of 2018) known as “IBMers.” At least 70% of IBMers are based outside the United States, and the country with the largest number of IBMers is India.

IBM Research IBM Research is the innovation engine of the IBM Corporation. It is the largest industrial research organization in the world with more than 3,000 researchers in 12 labs across six continents. IBM Research plays the long game, investing now in tomorrow’s breakthroughs. IBM’s scientists are charting the future of AI, breakthroughs like quantum computing, how blockchain will reshape the enterprise, and much more. IBM is dedicated to applying AI, analytics, and science to industry challenges, whether it’s discovering a new way for doctors to help patients, teaming with environmentalists to clean up our waterways or enabling retailers to personalize customer service. Scientists from IBM Research have produced six Nobel Laureates, 10 U.S. National Medals of Technology, five U.S. National Medals of Science, six Turing Awards, 19 inductees in the National Academy of Sciences, and 20 inductees into the U.S. National Inventors Hall of Fame.

IBM Global Technology Services IBM Global Technology Services designs, builds, and runs the foundational systems and services that is the backbone of the world’s economy. IBM Services partners with the world’s leading companies to build smarter business by reimagining and reinventing through technology, with its business insights, industry-leading portfolio and world class research and operations expertise leading to results-driven innovation and enduring execution. IBM’s experts in business, technology, and industry use advanced technology to help clients reduce cost and risk, achieve compliance, accelerate speed to market, create new revenue streams, and establish a security- rich and reliable infrastructure that’s ready for AI and hybrid cloud. IBM Services’ clients represent the cornerstones of their industries and include 4 of the top 5 airlines by revenue, 8 of the 10 leading mobile operators, 8 of the 10 largest automobile manufacturers, 4 of the 10 largest global retailers, 7 of the 10 biggest insurance companies, and the world’s 10 largest banks are among IBM’s assets.

30 I 2020 EDELMAN AWARD 31 I 2020 EDELMAN AWARD INTEL

Intel Realizes $25 Billion by Applying Advanced Analytics from Product Architecture Design through Supply Chain Planning

ntel’s products support a wide variety of customers spanning a broad spectrum of usage models each with a specific set of product requirements. The requirements Idiffer with respect to number of compute cores, processor speed, power consumption, rapid memory access, and input/output ports. Efficient product feature design integrated with supply chain planning is critical to Intel’s success given its scale, complexity of its products and manufacturing processes, and the highly capital-intensive nature of the semiconductor business.

At any point in time, Intel is delivering hundreds of different products to its customer base through its large and complex manufacturing and supply chain while at the same time designing the next generation of products to meet its customers’

32 I 2020 EDELMAN AWARD needs. In response to an exponential increase of silicon 200-300mm in diameter and containing in complexities, Intel developed an innovative 15 to 15,000 complete integrated circuits, or die, set of capabilities using advanced analytics that depending on die size. span product feature design through supply chain planning with the goal of maximizing revenue Each wafer is separated into a number of die that while minimizing cost wherever possible. This set are placed into a protective container with external of corporate-wide capabilities is fast and effective, connectors, which will enable attachment to printed enabling analysis of many more business scenarios circuit boards. At times multiple die from different in much less time than previous solutions while wafers are used for multi-chip products. Intel is providing superior results including faster especially focused on the efficiency of using every die response to customers. on every wafer to supply a saleable product across the architectures of the entire Intel product portfolio. A large part of the product feature design problem is defining a finite number of stock keeping units The assembled items are then tested to measure (SKUs) with associated values for key features actual performance. Tests help separate items into to best cover market needs and balance against categories defined by performance ranges for a manufacturability and costs. Given the broad combination of the key features. Lastly, the items go range of Intel’s application areas and customers, through a Finish process that results in individual the combinatorics faced by product feature SKUs. Each wafer could have hundreds of thousands designers is daunting and involves search spaces of possible manufacturing routes before it ends up of plausible plans numbering from 1010 to 1050. as one of the SKUs shipped to customers. Faster, better, and more integrated decision making is The output of the product feature design increasingly important to Intel’s decision process, process feeds the supply chain planning and as its products have become more complex. manufacturing execution process, which routes products through 6+ manufacturing stages, at Each year, Intel introduces several new products 200+ internal and outsourced factories across 13 and plans for roughly 400 unique wafer types countries. Intel’s manufacturing flow begins with totaling 2.5 million of wafer volume, which results wafer fabrication. Each wafer is a thin circular disk in 4,000 unique SKUs accounting for 600 million in

33 I 2020 EDELMAN AWARD SKU volume. Products can flow through six or more ORGANIZATION manufacturing stages at more than 200 internal and outsourced factories across 13 countries. Intel Corporation Intel Corporation has been a driving force in Given the scale of Intel, the complexity of our the Information Revolution for over 50 years. products, and highly capital-intensive nature Desktop and laptop computers have contributed of semiconductor manufacturing, efficient to substantial productivity gains in the office product feature design integrated with optimal and the factory. Modern supercomputers have manufacturing processing and routing translates revolutionized the scientific process by enabling to billions of dollars of benefit per year, realizing research to move beyond the constraints of physical increased revenue by an average of $1.9 billion and experimentation. Perhaps most importantly, reduced cost by $1.5 billion annually, for a total servers and networking have revolutionized many benefit of $25.2 billion to date. activities of importance to the global society. This list includes telecommunications for individuals It also supports Intel’s sustainability efforts, enabling and businesses, banking and finance, commercial Intel to contribute to its environmental protection and recreational transportation, manufacturing and goals. Semiconductor manufacturing has a high services industries, wholesale and retail businesses, reliance on water and Intel is leading the way with medicine, education, agriculture, and others. respect to reduction in water usage and the resultant waste water. Intel recycles the majority of the water Recently, Intel-driven computers have enabled it uses for manufacturing. The post-manufacturing the advent of Cloud Computing, Big Data, and treatment practiced by Intel produces water that the practical resurgence of Artificial Intelligence. often exceeds local government drinking water Equally important has been the way Intel has standards. Intel’s supply chain planning capability achieved these technical and economic results. resulted in the reduction of water usage by 2 billion We are a world leader in the use of green power gallons of water and more than 500 million gallons and conflict-free minerals, and we have an ongoing of waste water prevention so far over the 10-year focus on reducing water pollution and greenhouse timeframe of the project. gas emissions.

34 I 2020 EDELMAN AWARD 35 I 2020 EDELMAN AWARD WALMART

A Multiobjective Price Optimization Framework in Stores Using Reinforcement Learning

nventory optimization is one of the core merchandising operations for retailers. A key objective of the inventory optimization workstream is to reduce inventory on or by a Ispecific date, often times through price reduction. Typically, this is done to make space for new items, reduce inventory of overstocked or seasonal items, or move perishable items such as meat or milk – but there are other reasons as well. As the world’s largest retailer and grocer, Walmart strives to find the optimal price point for its general merchandise and groceries. However, when inventory reduction becomes necessary it traditionally implemented a price reduction strategy, which may require up to three different pricing changes, to help move unsold inventory from its stores.

Inventory reduction is a challenge for every retailer, but Walmart’s size and scale means the challenges, opportunities and costs are greater than other retailers:

36 I 2020 EDELMAN AWARD • More than 4,750 U.S. retail stores, including on a store-by-store basis, as not all stores had the more than 3,500 Supercenters that can carry same inventory optimization issues. Afterward, more than 125,000 SKUs each; the effort to remove and replace merchandise was also significant. In order to maximize sales revenue • More than 800 product categories across and reduce operating costs, Walmart created an Grocery, Health and General Merchandise, intelligent algorithm that accelerates sales of time- of which more than 200 categories experience sensitive merchandise across individual stores, price reductions each year; categories and SKUs by optimizing price reductions and minimizing the associated costs of relabeling • Shelf space containing slow-moving or and removing time-sensitive goods. unsold merchandise needs to give way to opportunities to stock them with better- Walmart’s inventory optimization algorithm ingests selling items, which impacts revenue and data from individual stores including aggregated increased costs; sales data and operating costs, how much and what types of merchandise to reduce, and the dynamic • Merchant’s input into the suggested price time frame for when the merchandise must be reductions needs to be taken into consideration sold to make way for new merchandise. The core as it increases the complexity of their inventory algorithms used to determine the repricing policy optimization operations and impacts originate from mathematical optimization and deep anticipated revenue. reinforcement learning techniques. This approach applies data analytics, reinforcement learning, With Walmart’s previous strategy, the time and dynamic optimization to make automated and labor cost required to relabel discounted decisions (e.g., percentage of markdown, when to give merchandise up to three times – across all the markdown price) for each individual product at stores and product categories – was substantial. each store. This results in a high-performance model Determining reduction strategies had to be done and price adjustment policy tailored to each store.

37 I 2020 EDELMAN AWARD Using machine learning to find the single best This also improved customer purchasing power optimized price for merchandise and grocery items, and reduced associate workload and related costs Walmart is now able to successfully sell up to 80% in stores. The operational savings and efficiency of time-sensitive items with its initial price reduction, gains from Walmart’s inventory optimization rather than going through the processes three separate algorithm gets passed along to customers in the times. This has resulted in lowered operating costs and form of its Everyday Low Prices, so customers get increased sales of these designated items, with some the right product at the right price every time. stores experiencing up to 15% higher sales of these designated items.

Freed from the constant task of relabeling items, ORGANIZATION Walmart associates are able to perform higher- value tasks, such as helping more customers Walmart and providing better service. The algorithm has Walmart Inc. (NYSE: WMT) helps people around the also had a significant impact on the daily lives of world save money and live better with retail stores, about 3,000 merchants by shifting responsibilities online, and through their mobile devices. Each from repetitive, manual data-entry and manual week, over 265 million customers and members decision-making on price fluctuations to handling visit around 11,500 stores under 56 banners in 27 exceptions and strategic scenario planning. countries and eCommerce websites. With fiscal year 2020 revenue of $524 billion, Walmart employs Walmart’s new inventory reduction protocol over 2.2 million associates worldwide. Walmart was implemented in early 2019 and has achieved continues to be a leader in sustainability, corporate outstanding sell-through rate and cost-saving philanthropy and employment opportunity. performance. The system has successfully reduced Additional information about Walmart can be excess inventory while boosting sales of that found at corporate.walmart.com, on Facebook at inventory, resulting in significant cost savings. facebook.com/walmart, and on Twitter @Walmart.

38 I 2020 EDELMAN AWARD INFORMS

39 I 2020 EDELMAN AWARD ABOUT INFORMS

The Institute for Operations Research and the Management Sciences

rom increased efficiency in business addition, the growing INFORMS advocacy program processes that leads to millions in is leveraging the expertise of our members to savings, to lifesaving advancements in provide policymakers in Washington, D.C. with medical treatments, to revolutionized valuable insight regarding the importance of data- Ftransportation and delivery systems, analytics and driven decision making. operations research (O.R.) are truly saving lives, saving money, and solving problems. And the world IINFORMS publishes 16 scholarly, peer-reviewed is beginning to take notice. U.S. News & World Report journals, more than one-third of which are featured on listed operations research analyst as one of the top the Financial Times list of 50 top academic journals, four best business jobs for 2020. At the heart of this highlighting the latest methods and applications growing field is INFORMS, the leading professional on a full spectrum of analytics and O.R. fields. society for a vibrant community of nearly 12,000 Our continuing education and Certified Analytics operations research and analytics professionals, Professional (CAP®) and Associate CAP (aCAP) academics, and students, representing more than 82 certification programs provide opportunities for countries around the world, whose impact on the professional advancement at every career stage. With economy and society has been and continues to be 22% of Fortune 100 companies now employing CAP nothing short of remarkable. certified professionals, these certifications enable industry leaders to identify and employ top talent. INFORMS promotes best practices and advances in analytics and O.R. We are dedicated to encouraging, INFORMS provides many resources to organizations facilitating, and awarding excellence in our of all sizes seeking information on the benefits of membership. Formed in 1995 when the Operations analytics, connecting them with the latest research Research Society of America (ORSA) and The and discoveries, as well as analytic and operational Institute of Management Sciences (TIMS) merged, research professionals with the expertise they INFORMS strives to provide opportunities of require. In addition, within our membership are inspiration and collaboration among our members, smaller specialized subdivisions that are dedicated fostering the life-changing ideas of the O.R. and to a common theme or technical interest. Our analytics leaders of the future. members are embracing complex problems and unlocking the valuable data needed to enhance Each year, INFORMS hosts a number of events decision-making processes and improve day-to-day across the country and worldwide, including our operations in almost every industry sector. Annual Meeting and Analytics Conference, that provide unique forums for thousands of attendees INFORMS would like to congratulate and thank the to interact and collaborate as well as celebrate 2020 Franz Edelman Award finalists, both for their those individuals and organizations who are making incredible contributions today, as well as inspiring the biggest impact on the world around them. In the great discoveries and advancements of tomorrow.

40 I 2020 EDELMAN AWARD ACCOLADES

41 I 2020 EDELMAN AWARD PAST EDELMAN LAUREATES

2019 Jingkuan Han Robert Boute Xia Yang Angela Akridge* Karla Hoffman* Sylvie Bouffard Utku Yildirim* Shubhi Asthana Sasha Javid* Jay Brantley Chenxi Zeng John Beaver Karl Kempf Matthew Brom Can Zhang Francisco Bernal Lozano Jean L. Kiddoo* Shama Campbell Dimitris Bertsimas Evan Kwerel* Mary Deck 2016 Maja Daczkowska Eva K. Lee Kristof Deneire David Aebischer Arthur Delarue Kevin Leyton-Brown* Sheila Donahoe* Fernando Alarcón William Eger Dingzhi Liu Fred Ehlers William Aldrich Veronica Elvira Olalla Raffaele Maccioni Sandra Fleming Bradford Alex Baker Martina Fischetti William Mahle Marc Garbiras Brian Blank Olivier Fradet* Matthew Manary Carlos A. Gonzalez-Calderon Stefan Conrady Sandeep Gopisetty Charles E. Meisch, Jr.* Stacey Hodge Guillermo Duran Francois Grondin* Dinesh Menon* José Holguín-Veras Michael Kevin Geraghty John Hanlon Neil Newman* Kai Hsiao* Gnanadeeban Gnanapandithan Thomas Hjort Susan C. Nicolson Amber Hyde* Michael Grimes Yuting Jia Richard G. Ohye Miguel Jaller Mario Guajardo Stephanie Laughlin* Gail D. Pearson Loskesh Kalahsthi Song He Sebastien Martin Alessandro Pinzuti Alain Kornhauser Amanda B. Hepler Aly Megahed Andreea Popescu Ahmet Kuyumcu* Chuck Holland* Wolffie Miller* Enrico Procacci Kevin Lee Michael Johnson Michele Monaci Anthony Romero Randy Markley Roderick Jordan Taiga Nakamura Pierre Ruiz Michael Marsico Captain Michael Joy Jay Nanduri Paul Salasznyk* Susan McSherry Boris Kats Anand Oka Ilya Segal* Bryan Monk Katherine Lajoie David Pisinger Lara S. Shekerdemian Heath Morgan Prasad Lakshminarasimhiah Martin Pleau* Zuo-Jun (Max) Shen Melanie Murray* Evan Levine David Rios Brian Smith* Kaan Ozbay Jack Levis* Michael Rose Rudy Sultana* Zeynep Ozkaynak Erika Lunceford Jesper Runge Kristoffersen Michael Trick* Giampaolo Orrigo Suzanne M. Mahoney Leslie Shoemaker* Brian Wieland Marianela Pereira Matthew Maron Mark Smith Sean Willems Asheque Rahman Jaime Miranda Diana Tao* Peter Williams Michael Replogle John Morik Yung Wen Liu Madolin K. Witte Keith Quan Hugo Muñoz Mengying Xue Mason Samuels Christopher Myers Junchi Ye Iván Sanchez-Diaz 2018 Ranganath Nuggehalli, CAP* Diane Bryant Yanfang Zhao Mark Simon Victor O’Laughlen José Antonio Carbajal, CAP Zhongde Zhao Michael A. Silas Pavithran Rajendran Wes Chaar Shuhui Zhou Caesar Singh Luis Ramirez Steven Charbonneau* Erdem Telatar Mario Ramirez James Andrew Costa* 2017 Charlie Turnipseed Madhusudan Rana Anthony Coudert* Brandon Allen Maud Van den Broeke Carlos Reinoso Umberto Dellepiane Johanna Amaya Roshan J. Vengazhiyil Luis Reinoso Tianhu Deng Felipe Aros-Vera Cara Wang Madangopal Revoor Melissa Dunford* Turgay Ayer Andrew Weeks Daniel Ruble Gary Epstein* Jeff Ban Chelsea C. White III Gary Salomon Alexandre Fréchette* Jerod Bieringer Scott Wills Bob Santilli* Michael Gaies Peter Boggis Jeffrey Wojtowicz Denis Sauré

Julien Guillen Srinivas Bollapragada Shamim Wu* Matias Siebert Team of Winning Member * Indicates

42 I 2020 EDELMAN AWARD Eric Sonmezer Ronald Mowers* Michael Wright Pieter Vermeer* Sebastian Souyris Frank Muldoon Daniel Wu David Wagnon Anthony Tasso Jeet Mukherjee Gongshu Wang Joseph A. Tatman Sven Müller 2013 Takashi Yonezawa Jessica Tisch Brian O’Connell Carlijin Bak* Bo Zhang Andrew Vatterott Herbie Pearthree Tejinder Kaur Bimbraw Xinhui Zhang John Vatterott Roy Rice Brett Bonner Rodolfo Villalba Liliana Shelton Ruud Brekelmans* 2012 Andrés Weintraub Sandy Sun Graeme Case Ahmar Abdullah Jeff Winters* Gerald Teper K. Chandrasekhar Suresh Acharya Darrin L. Whaley Clay Upton Lijun Chen Sofia Archontaki Rodrigo Wolf-Yadlin Pamela J. Williams Zhi-Long Chen Bernard A. Benecke Gonzalo Zamorano Liang Xu Parag Chitalia Greg Burel Xiaochuan Zhang Pawan Chowdhary Arnab Chakraborty 2015 Kailai Zhou Margery Connor, CAP Kyle Christianson Habib Z. Al Abideen Chris Zinselmeier* Robert Creek Frederic Deschamps Brian Alford Mark Davis John Dimotikalis Tovey Bachman 2014 Dick den Hertog* Prasanna Dhore David Basset Ross Anderson Youssef Drissi Feryal Erhun Aaron K. Baughman Itai Ashlagi Matthijs Duits* Phillip Finch Richard Bogdany Hany Atallah Carel Eijgenraam* Hein Fleuren* Joseph Byrum* Kristen Baker Bob Gooby James Fuller Robert W. Carroll Abel Chan Randhir Hebbar Chris Goossens* Kristen M. Cheman Stephen Cochi* Ganesh Hegde Marco Hendriks* David Culhane* Radboud Duintjer Tebbens* Mary Helander Erik F. Hertzler Jeffrey Curtis Peter Ferris Guofen Hu David W. Hill Craig Davis* Chris Forbes Matt Johnson Karl G. Kempf Scott Davis Joseph Forbes James Kalina Iraklis Lazakis Greg Doonan Michael Forbes Kaan Katircioglu Eva K. Lee Tracy Doubler* David Gamarnik Nick Kenaston Marie-Christine Lombard* Shatiel Edwards Ashish Goel Jarl Kind* Kathleen Mallery David Foster* Pankaj Gupta Mahesh Krishnan Jacquelyn Mason Brandon Frankel Siva Gurumurthy Wim Kuijken* Ronald P. Menich Ferrari Griarte Leon Haley Rahul Kumar Ineke Meuffels* Meggen Gullo John Haupert Ted Kutz Pelin Pekgün Knut Haase Zengjian Hu Lin Li Chen Peng Benjie Harrison Paul Kennedy Lebin Lin Ferdinand H. Pietz Andrew Hazlewood Eva K. Lee Jiyin Liu John Poppelaars, CAP* Dirk Helbing Joshua Morrison Yan Liu Stephen Henry Edmond Mount Sudeep Maity Timothy R. Rosenberg Scott Johnson Mark Pallansch* Karl Martin Bharathan R. Shamasundar Matthew Hoffman Eleanor Post Doug Meiser Manav Shroff Mathias Kaspe John Putz Ying Meng Ritwik Sinha Jack M. Kloeber, Jr. * Michael Rees Nathan Mott Girish Srinivasan Matthes Koch Alvin Roth Murugan Pugalenthi Suresh Subramanian Craig Lawton Aneesh Sharma K. Raghava Rau Rohit Tandon Ni Li John Sirois Kees Roos* Osman Turan Bruce Luzzi* Tayfun Sönmez Rohit Saksena James Van Sistine Stephen Mack* Yohan Sutjandra Howard Smith Orestis Varelas Jim Martineau Calvin Thomas Karthik Sourirajan Takis Varelas Cameron McAvoy Kimberly Thompson* Craig Stenstrom Michael McCarthy Utku Ünver Karthik Subbian 2011 Darryl Melander Dong Wang Sumathi Subramanian Naoki Abe Reeto Mookherjee Steven Wassilak* Lixin Tang Fernando Alarcon

43 I 2020 EDELMAN AWARD Gary F. Anderson 2010 Gustavo Angulo Gerkotze Bonthuys Alex Beiza Ebert Cawood James J. Bennett Jay Cunningham Cristian Berner Miguel de Lascurain* Brian Carlson* Luis de los Santos* Jaime Catalan Esmi Dreyer Yonghong Chen* Ingrid Farasyn Brent R. Cooley Andrea Feunekes Kenneth Cooper Ugo Feunekes Jin Dong Marc Fischer Xing Dong Zhang Michele Fisher, CAP Craig Eister Tjark Freundt Rafael Epstein Wolfgang Giehl Timothy Gardinier Francisco J. Herrería* Edward Godlewski Salal Humair Cristian Gonzalez Johan Janse van Rensburg Guillermo Gonzalez Jaco Joubert Joel I. Kahn Jon A. Higbie Peter Kolesar Mingguo Hong* Willem Louw Liu Xiao Hu John MacNaughton Sergio Hurtado Kim Mathisen Florencio Infante Marlize Meyer David L. Jensen David Fernando Muñoz, CAP* Roy Jones* John J. Neale Dev Koushik Arturo Palacios-Brun* Kevin Larson* Steve Palmer Gregory Lee Hylton Robinson Guo Li Jie Omar Romero-Hernandez* Xingwang Ma* Oscar Rosen Prem Melville Ruan Rossouw Gerard Miller John Ruark Mauricio Naveas James Serio Andres Neely Francisco Solis* Peter Nieuwesteeg* Gerrit Streicher Cezar Pendus William Tarlton Xi Quan Wang Hentie van den Berg Chandan K. Reddy Anette van der Merwe Haili Song* Wim Van de Velde Kimberly Sperry* Lorraine van Deventer Matthew Tackett* Jaime Villaseñor* Doug Taylor* Glenn Wegryn, CAP Li Thomas Sean P. Willems Vince P. Thomas Cecile Wykes Fernado Valenzuela Jie Wan 2009 Melissa Weatherwax Dharma Acharya Andres Weintraub Jason Amaral* Ming Xie Dirk Beyer* Jun Yin Wen* Ann Brecht* Daniel Yung Matt Callahan Eugene Zak* Brian Cargille* Bin Zhang Felipe Caro

44 I 2020 EDELMAN AWARD Russ Chadinha* Mats Eklund Venu Nagali Jim Jacobs Kathy Chou* Patrik Eveborn Gary Polaski David Kim* Matt Collins Pieter-Jan Fioole* Mark Pridgen Kevin Kohls* Juan Correa Matteo Fischetti* Frederick C. Riedlin David Levine José Manuel Corredoira Marte Fodstad David Sanghera P. Loucopoulos Prashant Dave Kim Fox Patrick Scholler Paul Martyn Gavin DeNyse* George Gray William V. Shearin Jonathan Owen, CAP* Miguel Díaz William Hart Michael A. Shirk Y. Pyrgiotis Alexey Ershov Lars Hellemo Greg Shoemaker Tuomas Sandholm Graeme Everett Jonathan Herrmann Jorge Silva-Risso Mihiro Sasaki Qi Feng* Ken Howard Tim Thurston Katsushige Sawaki Chris Fry* Dennis Huisman* Marco Zaider* Mike Self Jérémie Gallien Robert Janke Atsuo Suzuki Javier García Leo Kroon* 2006 Mark Turnquist* Rune Gjessing Miro Lehky William Best* David Vander Veen* Michael F. Gorman Vaughn Lowe Raymond H. Bittel K.G. Zografos Sharon Hormby Gábor Maróti* Richard Carnevale Shailendra Jain* Kevin Morley Sridhar Chandrasekaran* 2004 Shiva Kumar Regan Murray Louis Cox, Jr. Martin Barkman Rick Lawrence James Oiesen Ross Darrow John C. Butler Michele Meyers Cynthia Phillips Stéphane Dauzère-Pérès Alexander Chebeskov Holger Mishal* Cyndi Quan-Trotter John Elieson Herman Chiu Marcos Montes Sudhendu Rai Christoper A. Forgie Mathieu Clerkx Julia Morrison Lee Ann Riesen Dirk Guenther Ton de Kok Thomas Olavson* Frode Rømo Kjetil Haugen Jacques Desrosiers Cookie Padovani* Mikael Rönnqvist Ulrich Koester Yvan Dumas Claudia Perlich Thomas Scheermesser William H. Lee James Dyer Andy Philpott Lex Schrijver* Per Olav Myrstad Thomas A. Edmunds Sesh Raj* Adri Steenbeek* John J. Nestor Rob Harlan* José Antonio Ramos Ved Sud Atle Nordli Richard Hicks Saharon Rosset Midori Tanino Asmund Olstad Fred Janssen David Sellers Thomas Taxon Robert M. Peterson Jianmin Jia Kurt Sunderbruch* Asgeir Tomasgard Douglas Popken Mike Kanaley Robert Tarjan* James Uber B.V. Rao Joshua Kanner* Timothy Tenca Jean-Paul Watson Alf Reistad Alev Kaya, CAP Kjetil Vatn James Wetherly Barry C. Smith Byung-In Kim Krishna Venkatraman* Roelof Ybema* Mandyam Srinivasan* Seongbae Kim Julie Ward* Geir Teistklub Bob Kraas Joseph Woods* 2007 Russell Wooten Benoit Lacroix Bin Zhang* Corne Aantjes Faker Zouaoui Kam-Keung Lai Jing Zhou* Deirdre Borrego Edmond Leung Dwight Branvold 2005 Jiyin Liu 2008 Vinayak Deshpande Jeffrey Alden* Yong Liu Erwin Abbink* Kent Everingham Dennis Begg Richard Madrid Terra Baranowski Matt Gaskins D.A. Beis Sean Marshall Jonathan Berry Jerry Hwang Ann Bixby Theresa Metty* Erik Boman Tim Hyatt Lawrence Burns* Chris Milligan Michael Brennan Irina Ionova Michael Concordia Tom Moore* Robert Carr Ananth Iyer Theodore Costy* Thomas Morris* Lorne Cass Michael Jacks Brian Downs, CAP Katta Murty Michael Cirillo Goos Kant Toshiharu Hasegawa Alexander Oussanov Maria Delbom Alexei Khavaev Rick Hughes Winfried Peeters Charles B. Duke Eva K. Lee* Richard Hutton* Alexander Popov Helga Einarsdottir Patty Mackenroth Craig Jackson* Kevin Potts*

45 I 2020 EDELMAN AWARD Robert Pruneau Trace White Mark Humphresville 1999 Olga Raskina* Sean P. Willems Jeenyoung Kang Rob Allan* Jeffrey Robbins* Alysia M. Wilson James Knowles Ken Ambs Surya Sahoo Bert Winemiller Russell P. Labe, CAP* James Angelo Quentin Samelson* Ron Woestemeyer Robert Leachman Nader Azarmi Avner Schneur* Bonnie Liao* Sugato Bagchi* Rina Schneur* 2002 Vincent Lin Steve Buckley* James Smith Chae An Kevin Lyman Rony Cremmery Ron Sorensen Michael Argüello* Raj Nigam* Sebastian Cwilich François Soumis Fred Blakeley Je Oh* Mei Deng Sridhar Tayur Burçin Bozkaya Mark Paich Nicolas De Schuyter Loren Troyer Buyang Cao Greg Parlier Markus Ettl* Mitchell Tseng Andrew Davenport Mary Phillips Gordon Gould Jan van Doremalen Ralf Elsner Nick Pudar Ron Holcomb Erik van Wachem Wolfang Hall Surya Sahoo Terry Holeman Yat-Wah Wan Gail Hohner Michael Scholes Richard Hopson Elan Yaniv Arnd Huchzermeier Jim Smith David Houck Philip Jones Jan Maarten van Swaay Neto John Hudson 2003 Jayant Kalagnanam Dean Jones Kirk Abbott Greg Kegler Kerry Kim* 2000 Surain Adyanthaya Gilles Kern Edwin Kjeldgaard Eric Bibelnieks Vedat Akgun Jospeh Knolmajer Lisa Koenig Mark Bullock Andrew P. Armacost Manfred Krafft Marc Lambrecht E. Rod Butchers Mordecai Avriel Ho Soo Lee David Lesaint Deb Campbell Cynthia Barnhart Thierry Lemoine Grace Lin* Kan Chang Corey Billington Timothy Lowe George List Kenneth Chelst Chris Born Sandra McCowan* David Lynch Harlan Crowder E. Andrew Boyd Ed Ng Clive Morgan Paul R. Day Gianpaolo Callioni Alain Patchong Charles Muir Randy Erdahl Monica Carbajal Grant Reid John Mulvey Andrew P. Goldie Rod Case* John Rich Bret Naccarato* Michael Haydock Barrett Crane Gao Song* George Pfeil Ken Howard John Fallis* Rodney Traub Shahram Taj Doug Johnson Edward Feitzinger Anna White* Mark Turnquist Chyi-Fu Hong Gang Yu* Elena Katok* Nico Vandaele Phil Ireland* Jeffrey Lockledge Christos Voudouris Peter Lyon Curtis Keller 2001 Dicky Yan Jeff A. Meyer Jason Kuehn* Stuart Altschuler* David Yao* Demetrios Mihailidis Jin Liu Rick Ayer Stephen Miller Ronit Meiri Vince Barabba 1998 Marc Meketon* Donna Batavia* R. John Milne Henry Alden Wayne New Jeff Bennett* Rick Oiesen Dean P. Angelides Avi Peretz Srinivas Bollapragada Robert Orzell Franz Behlau Robert Prior Robert Butchers Alex Przebienda Dimitris Bertsimas Hanna Pri-Zan José Vicente Caixeta-Filho Robert Rice Buyang Cao Julie Unruh Rapp Hong Chen David Ryan James Causby Tom Rieger Fred Cooke Amanda Scott Christopher Darnell John Ruark Antonio de Pádua Laura Shisler Rafael Epstein* Robert Slavens Wagemaker John Sidelko Matthew J. Etzenhouser Pat Smith Robert Fancher Midori Tanino L. Russell Fletcher Jerry Trimarco Marc Garbiras William Tarantino* Corrie Heynen Carl Van Dyke* Tim Gibbs Ralph Tiedeman* Scott P. Holmen Mark Wallace Gregory Hoscheit Chris Wallace R. Jaikumar Keith A. Ware Chet Huber Michael Wambsganss Ralph Kaiser

46 I 2020 EDELMAN AWARD Albert Kuttner Rauten Hofmeyr* Ramiro Morales* Ernest Johnson Frederic Murphy Gary Kochman Murthy Murrageda S. Kotob Kumar Rajaram Jean Lausberg* Jorge Seron* Stephen Martin Robert Soucy Steven Meester Raymond Taylor Ruppert Nicolay* Izaak van de Wege Stuart Peacock Franz van Esch Dabashish Sarkar Michael Vasu Trevor Sheldon Don Weigel Richard Shepard Andrés Weintraub* Willem Smit* Steven Welch Peter Smith Dennis Sweeney 1997 Stephanus Uys* Nejib Ben-Kheder* Willie van der Merwe* Paul Brinkley Glenn Wegryn, CAP Mitchell Burman Gysbert Wessels* W. David Carr Keith Wilton John Folger Stanley Gershwin 1995 Claudia Grief Tal Barnea Kristopher Haag Michael Barnum Jackie Hueter Dan Benanav Raymond Johnson Robert Benson* Josephine Kintanar* David Bowen Kuanlian Liou Kabir Dutta Cecile Queille* Ivy Eisenberg Eric Schweitzer Jim Euchner David Stepto Elissa Gilbert William Stripling* Afshin Goodarzi Curtis Suyematsu Shravan Kotha Alva Svoboda Robert Leachman* William Swart Edwin Lee Alireza Vojdani Yu-Ling Lin Detlof von Winterfeldt Chihwei Liu* Kui Wang Leon Marom Fulin Zhuang John Martin Richard Ormerod 1996 Justin Peterson Sally Botha* Randy Pope Jeffrey Camm Dale Raar* Roy Carr-Hill Rangu Salgame Thomas Chorman Sanjeev Sardana George Curnow Gary Sevitsky Franz Dill Yishay Spector A.A. Elimam Miguel Taube-Netto James Evans Kevin Geraghty 1994 Kamal Golabi Bruce Arntzen Maurice Gripis Gerald Brown Ivan Gryffenberg* B.S. Chandrasekaran* Geoffrey Hardman A. Roy Choudhury*

47 I 2020 EDELMAN AWARD Zhang Chuntai Patrick Tendick Barry Smith* Calvin DeWitt Peter Cook Andrew Turner Rajendra Solanki Bobbie Foote Steven Cosares Kouji Wantanabe Lawrence D. Stone Paul Green Zhou Dadi D. Steve Wiper Richard Grimes David Deutsch William Ziemba 1990 Stephen Huxley* Scott F. Donahue Ranga Anbil Ibrahim Kavrakoglu Anthony Durso 1992 Bruce Andrews Ali Riza Kaylan Goutam Dutta* Benedo Beltrán J.T. Day Leon Lasdon Lin Fatang William Burnett S.R. Erwin Lawrence Leemis Simon Melhem Terry Friesz Michael F. Cahn A. A. Farley Peter Morris Terry Harrison, CAP A. Dale Flowers Robert Fetter* Süleyman Özekici Toshiharu Hasegawa Earl D. Geyer, Sr. Eric Gelman A. Ravindran Michael Kuby Louis Goldring Lonny Gorban Jim Griffith M. James Sandling Niloy Mitter* Bruce Hoadley K.D. Le Marsha Scarbrough Susan Neuman Edward H. Kaplan* E. William Moore James Schierer Rong Qiang Paul Katz Henry Parsons Douglas Shifflet Shi Qingqi Richard Larson Bruce Patty Kenneth Stott P.N. Roy* Dominic Monetta Phillip Quinn Güniz Tamer Iraj Saniee José Pablo Nuño Rajan Tanga Phillip Taylor* Tsuna Sasaki Elaine O’Keefe* Alberto Vasquez-Marquez Francis Vasko Gao Shenhuai José Manuel Padillo Janice Warmke Allan Warren S.B. Singh* Amir Sadrian J.T. Wood Larry Williams Gopal Sinha* Martin Shell C.K. Yin Jerry Wind Linda Trafton Dan Shunk Floyd Wolf Ondria Wasem Barry Silverman 1989 Thawat Watanatada Arthur Swersey Nicola Aversa* 1987 Cao Wei Jean-Yves Blais Susan Atherton Yu Xiaodong 1991 Anthony Brigandi Richard Box Sun Xufei Yosi Ben-Dov Angel Chiarri Kevin Butterbaugh Wang Xusheng John Braklow Morris Cohen Donald Chung Tsuyoshi Yoshino Ingrid Busch Dennis Dargon Ellen Curtis* Xie Zhijun Michael Cerby Ron Dembo Amir Elger Ross Darrow* Hisham El Sherif Donald Herbe 1993 Anura de Silva Kenneth Fordyce Jonathan Jacobs Anthony Brigandi* Fred DiLisio Dennis Gensch* Leonard Lodish* David Carino Jefferey L. Dodge Pasumarti Kamesam Michael Ness* Dennis Dargon* Joseph Ecker Paul Kleindorfer Kenneth Nickerson Paul Fischbeck William Graham Jacques Lamont Warren Powell Paul Katz Donna Granfors Hau Lee James Selsor Terry Kent Gerald Hahn Jesus Gomez Martin Yosef Sheffi Roy Marsten Glen Harrison Steven Moore* M. Kerry Simpson* David Myers Stephen Hassler Luis Paradinas Jacob Ulvila M. Elizabeth Paté-Cornell Lakhbir Hayre Jean-Marc Rousseau John Quillinan Michael Hilliard Michael Sheehan 1986 Amir Sadrian Carolyn Jack Thomas Spencer James Beam Richard Scheff Sheng-Roan Kai Gerald Sullivan Bell Beckert* Thomas R. Sexton Ronald Kraemer Armen Tekerian Dennis Blumenfeld Michael Sheehan* John Leimkuhler* Robert Breitman Sally Sleeper Cheng Liu 1988 Gerald Brown Thomas Spencer* William Makuch Adedeji Badiru Lawrence Burns Celine Stacy Ken Peck Donald Brenner Carlos Daganzo Radhika Subramanian Vincent Pica Hung-Po Chao Dennis Dare Mike Sylvanus Warren Powell Stephen Chapel Elmer Dougherty Robert Taggart Alexander Shulman Charles Clark Carol Ellis

48 I 2020 EDELMAN AWARD Michael Frick James Farrell Michael Rothkopf R.E. Reichenbach Glen Graves Marshall Fisher* Richard Smallwood T.C. Rowan Randolph Hall Arnold Greenfield* William Sparrow K.W. Shepherd P.A. Hutchinson Thomas Hatch James White J.A. Svestka Jim Keyes* Donald Holland Darwin Klingman* R. Jaikumar* 1979 1975 John Lastavica Gerald Katz William Bingham Joseph Balintfy Enrico Lombardino Pradeep Kedia* William Boyce Douglas Beene John Lucas Russell Leslie Eric Brodheim* William Bleuel* Charles Noon Robert Mack* Fred Glover James Bruce Nancy Phillips* Paul Putzman* Carl Hamilton Robert Clark David Ronen Robert Sauder Gene Jones Joseph Debanne Gary Salton Alvin Silk Andrew Kalotay James Gilean David Steiger* Glen Urban David Karney Suresh Jain Warren Young* William Westerman John Mote James Reddy Greg Prastacos* Miles Vogel 1985 1982 1974 T.A. Araripe Neto Emily Bassman David Ahlers Judson Bryn James Dyer 1978 Homer Bishop Kamal Golabi* Dalip Bammi Uli Chi* Edward Blum Joseph Graves Deepak Bammi George Gross Grace Carter Ram Kulkami* D. Wayne Darnell J.F.R. Gussow Dale Cooper Alan Kuritsky Joseph Debanne Gene Hall Joseph Debanne* John Little Adel Gaballa Thomas Holloran Wayne Drayer W.L. McMahan Harry Harrison* Yoshiro Ikura Sidney Hess Alvin Silk William Jahnke Mark Lembersky* Ronald Hudson Bruce Smith Ronald Lanstein Anne Litke Edward Ignall George Way* Jean Noël Lavier Joseph Miller Peter Kolesar Carolyn Loflin Mario V. F. Pereira Robert Machol 1981 Richard Thomson Lucius Riccio A.K. (Raj) Nigam Henry Barker* Charles Tiplitz P. R.H. Sales Steve Seabury Donald Brout L.F. Silva Arthur Swersey Lewis Chakrin 1977 L.A. Terry Warren Walker Wayne Dawson John Chambers Norma Welch Luca Donno Stephen Chen Warren Erickson Dwight Crane 1973 R.L. Anderson 1984 Said Hilal Martin Edelstein L.D. Bodin Raymond Boykin S. Lakshminarayan William Fudge Leo Boucher Bill Bulloch Andre Landry Ronald Hudson Douglas Cochard J. Bruce McLeod Robert G. Johnston T.O. Carroll Mark Daskin Joseph Pilskin Frederick Knoop Donald P. Coveleski* David Eaton Dilip Sen* Leonard Lodish James Fitzsimmons Jerry Edwards* Ed Sharon* Charles McCallum Mark Grossman Bruce Goeller Janet Showers Myron Melnyk Allen Lee Glen Jansma William Swart William Pettigrew Robert Stark Peter Kleutghen Eileen Tell Thomas Saaty Sally Stout J.C. McGee F. Paul Wyman* Elden D. Thomas* Dennis Simmons 1980 Harvey Wagner* Lee Brosch 1976 1972 William P. Wood* Richard Buck J.H. Henry Donald Blumberg Kirk Yost Dale Cooper R. Jaikumar Julio Bucatinsky Kenneth Cooper M.E. Kamrass Richard Condon* 1983 Lynn Davidson D.B. Kotak Robert Cutler Walter Bell* Robert King* J. McDonald* Ralph Keeney Ronald Bierbaum Robert Love* J. Orlansky Robert Meyer Louis Dalberto Shmuel Oren U.R. Rau Peter Salomone

49 I 2020 EDELMAN AWARD EDELMAN ACADEMY MEMBERS

360i AT&T ABB Electric, Inc. AT&T Capital Corporation ABB Power Systems, Inc. AT&T Capital Leasing Services ACT Operations Research AT&T Laboratories AD OPT Technologies, Inc. AT&T Long Lines Aeon Decision Engineering, Inc. AT&T National Technical Center Agrico Chemical Company AT&T Network Services AIMMS Inc. Athens University of Economics and Business Air New Zealand Ltd. Babcock & Wilcox Company Air Products & Chemicals, Inc. Banco de México Alliance for Paired Donation Bank Hapoalim ALSTOM Grid, Inc. Bankers Trust Company Alternative Management Solutions Baosteel AMEC Foster Wheeler Barco American Airlines Bechtel Power Corp. American Airlines Decision Technologies Becton Dickinson & Company American Edwards Lab Bell Communication Research (Bellcore) American Red Cross Bell Laboratories American Trade School Bethlehem Steel Corp. American Water Works Association BHP Billiton Analytics, Inc. Biarri Animal Health Institute Blue Bell, Inc. ANR Freight System BNY Mellon ANSER, Inc. Bombardier Aerospace Anthony Durso Associates, Inc. Bombardier Flexjet Applied Decision Analysis, Inc. Booth Fisheries Argonne National Laboratory Bosques Arauco Arizona Department of Transportation Boston College Arizona State University Boston Public Schools Arthur D. Little, Inc. Boston University Asociación Nacional de Fútbol Profesional British National Health Services Aspen Technology, Inc. British Telecommunications

50 I 2020 EDELMAN AWARD Burger King Corp. D. K. Shifflet & Associates, Ltd. Cabinet of Egypt D.S.I. Consulting Cahill May Roberts, Ltd. DaimlerChrysler Corp. CALEB Technologies Corp. Danos California Power Exchange David M. Griffith & Associates, Ltd. Canadian Forest Products Decisio Canadian National Energy Board Decision Focus Inc. Canadian National Railways Decision Insights Canadian Pacific Railway Decision Science Consortium, Inc. Canal del Fútbol Deere & Company Carlson Rezidor Hotel Group Defense Headquarters Carnegie Mellon University Defense Logistics Agency Carrefour Delaware River Basin Commission Case Western University Delaware River Foundation Center for Transportation Analysis, ORNL Delft University of Technology Centers for Disease Control and Prevention Dell Computers Centro de Enseñanza Técnica y Superior Deloitte & Touche Consulting Group Centrum Wiskunde & Informatica Delta Air Lines CEPEL Deltares Cerestar Department of Transport, Canada Cerestar Benelux BV Department of Transportation - State of CA Cerestar Deutschland Deree-Pierce College Chessie System, Inc. Detroit Diesel Chevron DHL Children’s Healthcare of Atlanta Digital Equipment Corp. Children’s Hospital of Philadelphia District of Columbia Public Service Commission China National Petroleum Corporation Double-Click SAS China Petroleum Planning and Engineering Institute Dowling College Chinese State Planning Commission DSApps, Inc. Chinese University of Hong Kong DuPage County CIM Systems Research Center Dutch Delta Programme Commissioner CITGO Eastern New Mexico University City of Austin Ecole des Mines de Saint-Étienne City of Cleveland École Polytechnique City of Los Angeles Fire Dept. Economic Research Institute City of New York Electric Power Research Institute City of San Francisco Police Dept. Electronic Data Systems Corp. City of Stockholm, Sweden Eletrobras Cleveland State University Emeraldwise, LLC Cleveland Trust Company Emergency Medical Services Department of Austin Coca-Cola Enterprises Inc. Emptoris, Inc. Cogna System Corp. Energy Research Institute Columbia University Erasmus University Rotterdam Columbus America Discovery Group ESRI CombineNet, Inc. ETH Zürich, Switzerland Compañía Sud Americana de Vapores Europcar Consilium, Inc. Exxon Company Continental Airlines Farm Credit Banks, NY Cooper Associates Federal Aviation Administration Cornell University Federal Communications Commission Cox Associates Federal Highway Administration CQM Fingerhut Companies, Inc. CSX Railway Flexjet CubeSmart Fluor Corporation

51 I 2020 EDELMAN AWARD Ford Motor Company Honeywell, Inc. Frank Russell Company Hongkong International Terminals Gas Research Institute Hong Kong Productivity Council Gassco Hong Kong University of Science & Technology GE Capital Corporation Huaneng Corp. General Electric Company IBM Corp. General Electric Transportation IBM Global Services General Motors IBM Korea, Inc. General Motors Research Lab IBM Microelectronics General Research Corporation IBM Optimizer George Darling & Associates IBM Personal Systems Group George Mason University IBM Printing Systems Company George Washington University IBM Research Georgia Institute of Technology IBM Research-China Getty Oil Company IBM Services GIRO, Inc. IBM T.J. Watson Research Center GIS/Trans, Inc. IESEG School of Management Goodyear Tire and Rubber Company Indeval Govt. of the Sudan & Kuwait Fund for Arab Ecomonic Dev. Industrial and Commercial Bank of China Grady Health System Information Resources, Inc. Grantham, Mayo, Van Otterloo & Company LLC Ingalls Shipbuilding Great Lakes Transmission Ingram Micro Great Northern Paper Company Innovative Decisions, Inc. Greater NY Blood Program Institute for Physics and Power Engineering GTE Laboratories, Inc. Institute of Comprehensive Transportation Hanshin Expressway Public Corp. Institute of Information Technology, Inc. Harris Corp./Semiconductor Sector Institute of Tech-Economics Harvard University Intel Corporation Hazardous Waste Remedial Actions Program Intelligent Systems Research Health Care Financing Administration Interativa S/C Ltda. Hebrew University InterContinental Hotels Group HEC Intuit Hewlett-Packard Company Israeli Air Force Hewlett-Packard Laboratories Istanbul Chamber of Industry Hidroelectrica Espanola, S.A. ITAM HKV Consultants Jan de Wit Company Holiday Retirement Jansma Consulting, Inc. Homart Development Company JDA Software Group

52 I 2020 EDELMAN AWARD J.D. Power and Associates Mobil Oil Corporation Jeppesen Sanderson, Inc. Molde University College John Laing Engineers Ltd. Monash University Johnston County (NC) Public Schools Monsanto Corp. Kansas Geological Survey Motorola, Inc. Katholieke University MPSA Kelly Springfield Tire Company MPT Associates, Inc. Kenan Systems Corporation MultiModal Applied Systems, Inc. KeyCorp Nanzan Educational Complex Kid Risk, Inc. Nanzan University Kinki University NASA Kodak Australasia Nash, Phillips-Copus Company Kroger Co. National Airlines KU Leuven National Broadcasting Company Kutztown University National Bureau of Standards Kuwait Institute for Scientific Research National Car Rental System Kyoto University National Dong Hwa University Lawrence Livermore National Laboratory Naval Postgraduate School Leachman and Associates LLC NBN Co. Level 3 Communications NC Dept. of Public Instruction Liberty National Bank & Trust Co. Netherlands Railways Linköping Municipality New Brunswick Dept. of Transportation L.L. Bean, Inc. New England Merchants Leasing Corp. LMI New Haven Fire Dept. Loughborough University New Haven Health Dept. Louisville Metropolitan Sewer District New York City Department of Transportation LTC Techno-Economics Research Group, Inc. New York City Fire Department LTV Steel Company - Cleveland Works New York City Police Department MA Dept. of Public Health New York State Dept. of Tax and Finance Management Decision Systems NHH Norwegian School of Economics MARACO, Inc. Norfolk Southern Railroad Maritrans, Inc. Norske Skog Marriott Corp. Norske Skog Tasman Ltd. Marriott International Nortel Mars, Inc. North American Van Lines Mason and Hanger Corporation North-Atlantic Traffic System Massachusetts Institute of Technology North Carolina State University McKesson North Dakota State University McKinsey & Company Northeast Computer Services Memorial Sloan-Kettering Cancer Center Northern Telecom Menlo Worldwide Northwest Airlines Merit Brass Company Northwestern University Merrill Lynch Norwegian School of Economics & Business Admin. Merrill Lynch Management NYNEX Metron Aviation Office of Technology Assessment Metron, Inc. OFMD Mexico City Ohio State University M-Factor, Inc. Old Dominion University Microsoft Corporation Olympic Organizing Committee Military Airlift Command Omya Hustadmarmor Ministry of Infrastructure and the Environment Omya International AG Ministry of Municipal & Rural Affairs, Kingdom of Saudi Arabia Optiant, Inc. Ministry of Railways Optima, Inc. MISO Optimal Decision Technologies Ltd.

53 I 2020 EDELMAN AWARD Optimal Solutions Sabre Holdings Oregon State University SADIA Concordia S.A. ORTEC Sainsbury’s Supermarkets Pacific Gas & Electric Company Samsung Pacific Lumber Company Sandia National Laboratories Pantex San Francisco Police Department Pediatric Heart Network San Francisco State University Pennsylvania State University SANTOS Limited of Australia Pfizer, Inc. Sasol Philadelphia Federal Reserve District Schindler Elevator Corp. Philip Morris, USA Sears Philips Semiconductors Seaway Transport Canada Pillsbury Company SINTEF Primary Children’s Hospital Sleeper Associates Princeton University SmartOps Corp. Procter & Gamble Company SNCF Prorize LLC Soar Technology Inc. PROS Revenue Management Sola-Syntex Opthalmics Prudential-Bache Capital Funding Solomon Brothers Prudential Securities, Inc. Soros Fund Management PSA Peugeot Citroën South African Defense Headquarters Purdue University South African National Defense Force Quantas Airways, Ltd. Southern Company Services, Inc. Queues Enforth Development, Inc. Southern Railway Company Rand Corporation Spanish Aviation Safety & Security Agency (AESA) Rappaport Institute Spicer Off-Highway Products RCA Corp. Standard Brands, Inc. Realization Technologies Standard Oil Company Remsoft Stanford University Rensselaer Polytechnic Institute State of New York Mental Health Revenue Analytics State University of New York-Stony Brook Reynolds Metals Company StatoilHydro Rhenania Group S.T.C.U.M. Richard Costain Ltd. Strategic Management Solutions River Logic Swift & Company Rolls-Royce Commercial Marine Syncrude Royal Academy of Sciences Syngenta SABRE Syngenta Seeds, Inc.

54 I 2020 EDELMAN AWARD Syntex Laboratories, Inc. University of Hamburg, Germany Taco Bell Corp. University of Iowa Tata Iron and Steel Company, Ltd. University of Manchester Technical University of Denmark University of Maryland, College Park Technische University University of Michigan Technological Education Institute of Crete University of Michigan C. S. Mott Children’s Hospital Temple University University of Montreal Tetra Tech, Inc. University of North Carolina at Chapel Hill Texaco Inc. University of North Carolina at Charlotte Texas Children’s Hospital University of Oklahoma The American University in Cairo University of Pennsylvania The Boeing Company University of San Francisco The Egyptian Cabinet University of Southern California The Energy Authority, Inc. University of Southern Maine The Finance Ministry of Kuwait University of Technology Dresden, Germany The Hertz Corp. University of Tennessee-Knoxville The Logistics Institute of Northeastern U., China Lotus Dev. Corp University of Texas at Austin The Netherlands Rijkswaterstaat University of Toronto The World Bank University of Wisconsin-Milwaukee Tieto Enator University of York Tilburg University UPS Tinker Air Force Base U.S. Army ASA (ALT) TNT Express U.S. Army Communications-Electronics Command Towers Perrin-Tillinghast U.S. Army Program Executive Office Ground Combat Systems TransCanada-Great Lakes Transmission U.S. Department of Energy Transportation Security Administration U.S. Department of Housing & Urban Development Travelocity U.S. Environmental Protection Agency Tsinghua University USAREC Turkiye Sise ve Cam Fabrikalari A.S. USCAP Turner Broadcasting System, Inc. Vattenfall Twitter, Inc. Verizon Laboratories Tyecin Systems, Inc. VESTRA UNISOMA Veterans Administration Unisys Corp. Veteran Technology Group United Airlines Vilpac Corporativo, S.A. United States Air Force Visteon Automotive Systems United States Air Force Academy Visteon Sterling United States Army Vlerick Business School United States Army-Center for Army Analysis Volpe National Transportation Systems Center United States Coast Guard Wagemaker Consultoria Ltda. United States Marine Corps Warner Robins Air Logistics Center Universidad de Chile Warwick Business School Universidade de São Paulo Waste Management, Inc. University of Alberta Wayne State University University of Antwerp Wells Fargo Investment Advisors University of Auckland Westfalische Wilhelms University University of Bologna Weyerhaeuser Company University of British Columbia Wissenschaftliche Hochschule für Unternehmensführung University of California, Berkeley Wright State University University of California, Los Angeles Xerox Corp. University of California, Riverside Yale University University of Cincinnati Yasuda Fire & Marine Insurance Co., Ltd. University of Dayton Yellow Freight System, Inc. University of Detroit Zara

55 I 2020 EDELMAN AWARD inning the prestigious Franz Edelman Award was a hard-earned validation and a huge recognition for W Louisville MSD and its longtime partner Tetra Tech. — Angela Akridge, Louisville MSD

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