DOCSLIB.ORG

Edelman Trust Barometer 2020

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Edelman Trust Barometer 2020 Global Report Edelman Trust Barometer 2020 20th ANNUAL General Online Population EDELMAN TRUST 1,150 Ages All slides show general Informed Public online population data respondents 18+ unless otherwise noted 500 respondents in U.S. and China; BAROMETER per market 200 in all other markets Methodology Represents 17% of total global population Must meet 4 criteria ‣ Ages 25-64 ‣ College-educated ‣ In top 25% of household income per age group in each market ‣ Report significant media consumption Online survey in 28 markets and engagement in public policy and business news 34,000+ respondents total All fieldwork was conducted between Mass Population October 19 and November 18, 2019 All population not including informed public 28-market global data margin of error: General population +/- 0.6% 2020 Gen Z oversample Represents 83% of total (N=32,200), informed public +/- 1.2% (N=6,200), mass population +/- 0.6% (26,000+), half-sample global general online population +/- 250 respondents age 18-24 per market global population 0.8% (N=16,100). Market-specific data margin of error: General population +/- 2.9% (N=1,150), informed public +/- 6.9% (N = min 200, varies by market), China and U.S. +/- 4.4% (N=500), mass population +/- 3.0% to 3.6% (N =min 736, varies by market). Gen Z MOE: 28-market = +/- 1.5% (N=4,310) Market-specific = +/- 5.3 to 10.5% (N=min 88, varies by market). 2 TRUST ESSENTIAL FOR FUTURE SUCCESS Consumers Employees Regulators 20 years of Edelman Trust research on trust matters Trusted companies Trust drives Trusted companies have stronger workplace have greater to… consumer buyers recommendations license to operate and advocates • 2M+ respondents • 145 companies Resilience Media Investors The market • 80k employee reviews against risk coverage • Interviews with 50+ business leaders Trusted companies Trust drives Trusted companies Trusted companies have greater have stronger workplace • 23M measures of trust license to operate recommendations have greater consumer buyers license to operate • Review of 150+ academic articles and and advocates 80+ models of trust • Trust and stock price analysis for 80 companies 3 20 YEARS OF TRUST 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Rising Fall of the Earned Media U.S. Trust A “Person Like Business More Young People Trust in Performance Influence of Celebrity CEO More Credible Companies in Shifts from Me” Emerges Trusted Than Have More Business and NGOs Than Europe Suffer “Authorities” as Credible Government Trust in Plummets Transparency Advertising Trust Discount to Peers Spokesperson and Media Business Essential to Trust 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Business Must Fall of Crisis of Business Trust is Growing Trust in The Battle Trust Trust: Partner With Government Leadership to Lead Essential to Inequality Crisis for Truth at Work Competence Government to the Debate Innovation of Trust and Ethics Regain Trust for Change 4 INCOME INEQUALITY NOW AFFECTS TRUST MORE THAN ECONOMIC GROWTH Distrust Neutral Trust Percent trust GDP Growth Income Inequality High growth Low growth Less inequality More inequality 52 50 50 52 47 46 43 40 Developed markets Little effect High inequality on trust linked to less trust in government 72 69 64 60 62 63 44 38 Developing markets Low growth linked High inequality to less trust in linked to less trust government in government 2020 Edelman Trust Barometer. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General online population, 23-mkt avg., by developed and developing markets. High-growth economies are those with a Q2 2019 GDP of 1.4% or higher. Developing market high-growth economies: China, Colombia, India, Indonesia, Kenya, Malaysia, UAE; low growth economies: Argentina, Brazil, Mexico, Russia, Saudi Arabia, S. Africa, Thailand. Developed market high-growth economies: Australia, Canada, France, Ireland, The Netherlands, Spain, U.S.; low-growth economies: Germany, Hong Kong, Japan, Italy, Singapore, S. Korea, U.K. 5 GROWING SENSE v OF INEQUITY 2019 2020 CONTINUED General population General population 53 Global 26 54 Global 26 Distrust Neutral Trust (1-49) (50-59) (60-100) DISTRUST 79 China 82 China Trust Index 73 Indonesia 79 India - 0 + 72 India 73 Indonesia Change, 2019 to 2020 71 UAE 65 UAE 70 Saudi Arabia 62 Mexico 62 Singapore 62 Singapore Declines in 59 Malaysia 61 Saudi Arabia 58 Mexico 60 Malaysia Saudi Arabia -9 56 Canada 57 The Netherlands 55 Hong Kong 53 Canada UAE -6 Global Trust Index increases 1 pt., with 54 The Netherlands 53 Colombia increases in 16 of 26 markets measured 52 Colombia 51 Brazil 49 U.S. 50 Hong Kong Hong Kong -5 48 Australia 50 S. Korea 12 of 26 markets are distrusters, 46 Argentina 49 Argentina Canada -3 down 2 from 2019 46 Brazil 49 Italy 46 Italy 47 Australia U.S. -2 46 S. Korea 47 U.S. 45 S. Africa 46 Germany Australia -+51 44 France 45 France 44 Germany 45 Ireland S. Africa -51 43 U.K. 45 Spain 42 Ireland 44 S. Africa U.K. -1 40 Spain 42 Japan 2020 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. 39 Japan 42 U.K. Below is a list of institutions. For each one, please indicate how 29 Russia 30 Russia much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 26-mkt avg. 7 2020 2020 TRUST INEQUALITY Informed public Mass population Trust gap 65 Global 28 51 Global 28 14 Distrust Neutral Trust SETS NEW 90 China 77 China 13 (1-49) (50-59) (60-100) 87 India 74 India 13 RECORDS 82 Indonesia 70 Indonesia 12 80 Saudi Arabia 64 UAE 11 Trust Index 78 Thailand 62 Thailand 16 75 UAE 60 Singapore 11 71 Mexico 59 Saudi Arabia 21 71 Singapore 58 Malaysia 10 68 Australia 58 Mexico 13 68 Malaysia 57 The Netherlands 10 67 Canada 56 Kenya 2 Record trust inequality Mass population 14 points less trusting 67 The Netherlands 52 Colombia 10 64 Germany 51 Canada 16 64 Italy 49 Brazil 11 Nr. of markets 8 63 France 49 Hong Kong 5 with record trust 23 markets with double-digit trust gaps 62 Colombia 49 S. Korea 1 inequality at an 60 Argentina 48 Argentina 12 all-time high 60 Brazil 48 Italy 16 60 Ireland 45 Australia 23 59 Spain 45 U.S. 8 58 Kenya 44 Germany 20 57 U.K. 44 S. Africa 5 54 Hong Kong 43 Ireland 17 1 53 Japan 42 France 21 53 U.S. 42 Japan 11 2012 2020 2020 Edelman Trust Barometer. The Trust Index is the average 50 S. Korea 42 Spain 17 percent trust in NGOs, business, government and media. TRU_INS. 49 S. Africa 39 U.K. 18 Below is a list of institutions. For each one, please indicate how 14 much you trust that institution to do what is right. 9-point scale; top 4 41 Russia 27 Russia box, trust. Informed public and mass population, 28-mkt avg. 8 TWO DIFFERENT TRUST REALITIES Percent trust Distrust Neutral Trust NGOs Business Government Media 70 70 59 61 Informed public 65 Three of four institutions trusted TRUST INDEX Trust gap, 14 informed public vs. 15 15 12 14 mass population 55 55 47 47 51 Mass population No institutions trusted TRUST INDEX 2020 Edelman Trust Barometer. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. Informed public and mass population, 28-mkt avg. 9 PESSIMISTIC ABOUT ECONOMIC PROSPECTS Percent who believe they and their families will be better off in five years’ time + - 0 Change, 2019 to 2020 Majority pessimistic in 15 of 28 markets 90 80 75 77 77 70 66 68 69 57 58 59 60 47 42 43 35 36 37 37 31 31 32 34 27 29 23 19 15 l-5 l-3 l-4 l-4 l-2 l-7 l-9 l0 l-2 l-6 l-2 l-4 l-10 l-9 l-8 l-7 l+1 l-2 ln/a l-10 l-9 l-4 l-6 l-4 l+3 l-8 l-5 l-3 ln/a 2020 Edelman Trust Barometer. CNG_FUT. Thinking about the economic prospects for yourself and your family, how do you think you and your family will be doing in five years’ time? 5-point scale; top 2 box, better off. General population, 26-mkt avg. 10 FEAR BEING LEFT BEHIND Percent who are worried I worry about people like me losing the respect and dignity I once Majority share concern in 21 of 28 markets enjoyed in this country 73 68 67 66 64 64 64 63 62 62 62 62 57 59 59 57 55 55 53 52 52 51 50 50 49 48 44 42 41 2020 Edelman Trust Barometer. POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically, how much do you worry about each of the following? 9-point scale; top 4 box, worried. General population, 28-mkt avg. 11 CAPITALISM UNDER FIRE Percent who agree + - 0 Change, 2019 to 2020 How true is this for you? Capitalism as it exists today does more harm than Sense of injustice 74 48 good in the world Desire for change 73 Lack of confidence 66 Lack of hope 26 34 18 -2 -2 +3 % The system is… Working for me Not sure Failing me 56 2020 Edelman Trust Barometer.
Load more

Recommended publications
  • Pipeline Politics: Capitalism, Extractivism, and Resistance in Canada
    Pipeline Politics: Capitalism, Extractivism, and Resistance in Canada Kristian Gareau A Thesis in the Individualized Program Presented in Partial Fulfillment of the Requirements for the Degree of Masters of Arts (Individualized Program) at Concordia University Montréal, Québec, Canada December 2016 © Kristian Gareau, 2016 CONCORDIA UNIVERSITY School of Graduate Studies This is to certify that the thesis prepared By: Kristian Gareau Entitled: Pipeline Politics: Capitalism, Extractivism, and Resistance in Canada and submitted in partial fulfillment of the requirements for the degree of Master of Arts (Individualized Program) complies with the regulations of the University and meets the accepted standards with respect to originality and quality. Signed by the final examining committee: ______Ketra Schmitt_____________________ Chair _____ Satoshi Ikeda_____________________ Examiner ______Warren Linds_____________________ Examiner ______Katja Neves______________________ Supervisor Approved by _______________________________________________ Chair of Department or Graduate Program Director _______________________________________________ Dean of Faculty Date December 12th, 2016______________________________ ABSTRACT Pipeline Politics: Capitalism, Extractivism, and Resistance in Canada Kristian Gareau Economic and political pressures to extract Canada’s oil sands—among the most carbon- intensive and polluting fossil fuels on the planet—have increased manifold, while heightened risks of toxic spills, climate change, and environmental degradation
    [Show full text]
  • 2021 Edelman Award Ceremony for Distinction in Practice
    2021 EDELMAN ogether, these awards demonstrate the power of advanced analytics at Intel, and its fundamental importance in our ability to deliver the technology AWARD Tleadership and reliable, top quality products the world needs and expects. CEREMONY — Kalani Ching, Intel Recognizing Distinction in the Practice of Analytics, Operations Research, and Management Science www.informs.org 2021 EDELMAN AWARD CEREMONY FOR DISTINCTION IN PRACTICE FRANZ EDELMAN AWARD Achievement in Advanced Analytics, Operations Research, & Management Science Emphasizing Beneficial Impact DANIEL H. WAGNER PRIZE Excellence in Operations Research Practice Emphasizing Innovative Methods and Clear Exposition UPS GEORGE D. SMITH PRIZE Strengthening Ties Between Academia & Industry Emphasizing Effective Academic Preparation INFORMS PRIZE Sustained Integration of Operations Research Emphasizing Long-Term, Multiproject Success The Edelman Award Ceremony 49 OCP 5 Ceremony Program 53 United Nations World Food Programme 6 Salute our Sponsors The Wagner Prize 7 Co-host—Dionne Aleman 57 Daniel H. Wagner Prize History 8 Co-host—Zahir Balaporia, CAP 58 2020 Wagner Prize Finalists Analytics and Operations Research Today 59 2020 Wagner Prize Winner 11 2021 Edelman Program Notes—Stephen Graves UPS George D. Smith Prize 14 Enriching the Lives of Every 63 UPS George D. Smith Prize History Person on Earth—Kalani Ching 65 2021 Smith Prize Competition 16 Operations Research: Billions and Billions of Benefits!—Jeffrey M. Alden 65 Smith Prize Past Winners TABLE OF Franz Edelman Award INFORMS Prize 19 Recognizing and Rewarding Real 71 INFORMS Prize History Achievement in O.R. and Analytics 71 INFORMS Prize Winners 20 The Finest Step Forward: Journey CONTENTS to the Franz Edelman Award 72 INFORMS Prize Criteria 23 Edelman First-Place Award Recipients 73 2021 INFORMS Prize Winner 26 The 2021 Selection Committee & Verifiers INFORMS 27 The 2021 Coaches & Judges 75 About INFORMS 29 The Edelman Laureates 76 Advancing the Practice of O.R.
    [Show full text]
  • Q1. Which of the Following Countries Do You Consider an Important Partner to [YOUR COUNTRY] Currently?
    MOFA FY2020 Opinion Poll on Japan (EUROPEAN COUNTRIES) (Edelman Data x Intelligence) Q1. Which of the following countries do you consider an important partner to [YOUR COUNTRY] currently? Total The UK France Germany Italy Hungary Base: Those Answering 2500 500 500 500 500 500 100% 100% 100% 100% 100% 100% Japan 18% 28% 14% 21% 14% 12% USA 43% 54% 33% 43% 40% 47% UK 18% 0% 28% 20% 16% 27% France 26% 36% 0% 50% 24% 20% Germany 38% 37% 63% 0% 34% 55% Italy 20% 22% 35% 23% 0% 20% EU 51% 47% 55% 60% 30% 61% Canada 16% 29% 22% 15% 8% 6% Russia 22% 9% 12% 23% 16% 51% China 32% 27% 20% 38% 32% 45% India 8% 18% 5% 9% 5% 2% Brazil 4% 6% 4% 4% 5% 2% Mexico 3% 5% 1% 3% 3% 2% South Africa 4% 10% 3% 4% 2% 1% Australia 11% 33% 5% 6% 5% 6% Republic of Korea 6% 8% 2% 8% 4% 6% Indonesia 2% 4% 1% 2% 1% 2% Kingdom of Saudi Arabia (KSA) 7% 12% 7% 6% 6% 2% Turkey 7% 6% 4% 9% 4% 14% Argentina 3% 4% 2% 3% 3% 2% Others, specify 1% 2% 1% 1% 1% 2% Don’t know / No idea 15% 18% 15% 13% 19% 10% Q2. And which of the following countries would you consider an important partner to [YOUR COUNTRY] in the future? Total The UK France Germany Italy Hungary Base: Those Answering 2500 500 500 500 500 500 100% 100% 100% 100% 100% 100% Japan 23% 34% 18% 22% 21% 20% USA 41% 51% 33% 43% 38% 43% UK 17% 0% 22% 19% 17% 29% France 22% 33% 0% 37% 17% 21% Germany 32% 34% 47% 0% 27% 52% Italy 17% 24% 21% 20% 0% 20% EU 45% 45% 45% 54% 24% 56% Canada 19% 34% 23% 18% 12% 8% Russia 25% 15% 16% 27% 19% 49% China 35% 30% 25% 40% 36% 46% India 14% 25% 14% 15% 13% 5% Brazil 8% 12% 10% 7% 8% 3% Mexico 5% 9% 5% 5% 4% 2% South Africa 7% 16% 5% 7% 7% 2% Australia 14% 33% 8% 10% 11% 8% Republic of Korea 10% 16% 5% 13% 8% 9% Indonesia 5% 10% 4% 4% 5% 3% Kingdom of Saudi Arabia (KSA) 10% 16% 10% 9% 11% 5% Turkey 9% 11% 3% 9% 5% 18% Argentina 5% 9% 4% 4% 5% 2% Others, specify 1% 2% 1% 1% 1% 1% Don’t know / No idea 17% 23% 19% 14% 17% 13% Q3.
    [Show full text]
  • 2020 EDELMAN AWARD Recognizing Distinction in the Practice of Advanced Analytics, Operations Research, and Management Science 2020 EDELMAN PROGRAM NOTES
    2020 EDELMAN AWARD Recognizing Distinction in the Practice of Advanced Analytics, Operations Research, and Management Science 2020 EDELMAN PROGRAM NOTES By Pinar Keskinocak, INFORMS President t is my pleasure As the largest European railway company, to welcome Deutsche Bahn must take into account a you to the 2020 staggering number of factors in the scheduling of Franz Edelman its more than 26,000 trains, which carry passengers IAward ceremony, as and hundreds of tons of goods throughout we celebrate this year’s Germany. To better execute their train scheduling, recipients of INFORMS’ Deutsche Bahn created a decision support system most prestigious award: that optimizes train rotations in every transport The Franz Edelman division, including cargo, and regional and long- Award for Achievement distance passenger transport. The new system has in Advanced Analytics, Operations Research, and realized a 10% increase in locomotive and railcar Management Science. productivity and an 80% increase in time saved, as well as supports better planning and productivity. Today, we will recognize years of hard work and dedication by these finalist teams, representing the To identify devices at risk from an outage, IBM highest level of excellence in operations research Services (the Global Technology Services Unit (O.R.) and analytics. Thank you to all the finalists within IBM) has developed a novel approach to for your contributions and sharing the incredible indicate potential problems before they occur, impact of O.R. and analytics with the world. significantly improving their customer experience. Using machine learning and advanced data The Franz Edelman Award annually recognizes analytics, IBM can identify contributing risk factors organizations that achieve notable impact through and prompt a fix before a failure occurs, leading to a the applications of O.R.
    [Show full text]
  • 2019 Edelman Trust Barometer Special Report: in Brands We Trust? Mobile Survey
    Global Report Edelman Trust Barometer 2020 20th ANNUAL General Online Population Ages All slides show general Informed Public EDELMAN TRUST 1,150 online population data respondents 18+ unless otherwise noted 500 respondents in U.S. and China; BAROMETER per market 200 in all other markets Methodology Represents 17% of total global population Must meet 4 criteria ‣ Ages 25-64 ‣ College-educated ‣ In top 25% of householdincome per age group in each market ‣ Report significant mediaconsumption Online survey in 28 markets and engagement in public policy and business news 34,000+ respondents total All fieldwork was conducted between Mass Population October 19 and November 18, 2019 All population not including informed public 28-market global data margin of error: General population +/- 0.6% 2020 Gen Z oversample Represents 83% of total (N=32,200), informed public +/- 1.2% (N=6,200), mass population +/- 0.6% (26,000+), half-sample global general online population +/- 250 respondents age 18-24 per market global population 0.8% (N=16,100). Market-specific data margin of error: General population +/- 2.9% (N=1,150), informed public +/- 6.9% (N = min 200, varies by market), China and U.S. +/- 4.4% (N=500), mass population +/- 3.0% to 3.6% (N =min 736, varies by market). Gen Z MOE: 28-market = +/- 1.5% (N=4,310) Market-specific = +/- 5.3 to 10.5% (N=min 88, varies by market). 2 TRUST ESSENTIAL FOR FUTURE SUCCESS Consumers Employees Regulators 20 years of Edelman Trust research on trust matters Trusted companies Trust drives Trusted companies have
    [Show full text]
  • Unplugging the Dirty Energy Economy / Ii
    Polaris Institute, June 2015 The Polaris Institute is a public interest research organization based in Canada. Since 1997 Polaris has been dedicated to developing tools and strategies to take action on major public policy issues, including the corporate power that lies behind public policy making, on issues of energy security, water rights, climate change, green economy and global trade. Acknowledgements This Profile was researched and written by Mehreen Amani Khalfan, with additional research from Richard Girard, Daniel Cayley-Daoust, Erin Callary, Alexandra Bly and Brianna Aird. Special thanks to Heather Milton-Lightening and Clayton Thomas-Muller for their contributions. Cover design by Spencer Mann. This project was made possible through generous support from the European Climate Fund Polaris Institute 180 Metcalfe Street, Suite 500 Ottawa, ON K2P 1P5 Phone: 613-237-1717 Fax: 613-237-3359 Email: [email protected] www.polarisinstitute.org i / Polaris Institute Table of Contents SUMMARY ............................................................................................................................................................. 1 INTRODUCTION ..................................................................................................................................................... 4 CHAPTER 1 - ORGANIZATIONAL PROFILE ............................................................................................................... 6 1.1 TRANSCANADA’S BUSINESS STRUCTURE AND OPERATIONS ..............................................................................................
    [Show full text]
  • 2019 EDELMAN TRUST BAROMETER South Korea 19Th ANNUAL General Online Population Informed Public 1,150 Respondents Per Market 500 Respondents in U.S
    2019 EDELMAN TRUST BAROMETER South Korea 19th ANNUAL General Online Population Informed Public 1,150 respondents per market 500 respondents in U.S. and China; 200 in all other markets EDELMAN TRUST Ages 18+ Represents 16% of total global population All slides show general online BAROMETER population data unless otherwise noted Must meet 4 criteria Methodology - Ages 25-64 - College-educated - In top 25% of household income per age group in each market - Report significant media consumption and engagement in public policy and business news Mass Population Online Survey in 27 Markets All population not including informed public 33,000+ respondents total Represents 84% of total global population All fieldwork was conducted between October 19 and November 16, 2018 27-market global data margin of error: General population +/- 0.6% (N=31,050), informed public +/- 1.3% (N=6,000), mass population +/- 2019 Focus on 55% of global general population are full- or 0.6% (26,000+), half-sample global general online population +/- 0.8 part-time employees (but not self-employed) (N=15,525). Employer-Employee Market-specific data margin of error: General population +/- 2.9 Oversample of employees of multinational (N=1,150), informed public +/- 6.9% (N=min 200, varies by market, Relationship companies: 500 respondents per market China and U.S. +/- 4.4% (N=500), mass population +/- 3.0 to 3.6 (N =min 739, varies by market). Employee MOE: 27-market = +/- 0.8% (N=16,944) Market-specific = +/- 3.2 to 4.6% (N=min 446, varies by market) 2 TRUST IN RETROSPECT 2001 2002 2003 2004 2005 2006 2007 2008 2009 Rising Fall of the Earned Media U.S.
    [Show full text]
  • 2020 Edelman Trust Barometer
    Trust in Canada @EdelmanCanada #TrustBarometer www.edelman.ca/trust- barometer/trust-barometer-2020 20TH ANNUAL General Online Population EDELMAN TRUST 1,150 Ages All slides show general Informed Public BAROMETER online population data respondents 18+ unless otherwise noted 500 respondents in U.S. and China; Methodology per market; 200 in all other markets 1,500 Represents 17% of total global population in Canada Must meet 4 criteria ‣ Ages 25-64 ‣ College-educated ‣ In top 25% of householdincome per Online survey in 28 markets age group in each market 34,000+ respondents total ‣ Report significant media consumption and engagement in public policy and All fieldwork was conducted between business news October 19 and November 18, 2019 Mass Population 28-market global data margin of error: General population +/- 0.6% (N=32,200), informed public +/- 1.2% (N=6,200), mass population +/- All population not 0.6% (26,000+), half-sample global general online population +/- including informed public 0.8% (N=16,100). Market-specific data margin of error: General population +/- 2.9% 2020 Gen Z oversample Represents 83% of total (N=1,150), informed public +/- 6.9% (N = min 200, varies by market), 250 respondents age 18-24 per market global population China and U.S. +/- 4.4% (N=500), mass population +/- 3.0% to 3.6% (N =min 736, varies by market). Gen Z MOE: 28-market = +/- 1.5% (N=4,310) Market-specific = +/- 5.3 to 10.5% (N=min 88, varies by market). 2 TRUST ESSENTIAL TRUST MATTERS TO… FOR FUTURE SUCCESS 20 years of Edelman research on trust INVESTORS
    [Show full text]
  • 2021-Edelman-Trust-Barometer.Pdf
    Global Report 21st ANNUAL EDELMAN TRUST General Online Population Informed Public BAROMETER 500 respondents in U.S. and China; 1,150 100 respondents in Nigeria; Methodology respondents per country 200 in all other countries Ages Represents 17% of total global population 18+ Must meet 4 criteria: Online survey in 28 countries* ‣ Age 25-64 All slides show general 33,000+ respondents online population data ‣ College-educated 2021 Edelman Trust Barometer fieldwork unless otherwise noted ‣ In top 25% of household income conducted from October 19 to November 18, 2020 per age group in each country ‣ Report significant engagement in public policy and business news *The 2021 Trust Barometer 27-market global averages (for the general population, mass population and informed public) do not include Nigeria Mass Population 27-market global data margin of error: General population +/- 0.6% All population not including (N=31,050); informed public +/- 1.3% (N=6,000); mass population +/- 0.6% (N=25,050+); half-sample global general online population +/- informed public 0.8% (N=15,525). Country-specific data margin of error: General population +/- 2.9% Represents 83% of total global (N=1,150); informed public +/- 6.9% (N=min 200, varies by country), population except for China and U.S. +/- 4.4% (N=500) and Nigeria +/- 9.8% (N=100); mass population +/- 3.0% to 3.6% (N=min 736, varies by country), except for Nigeria +/- 2.9% (N=1,125). U.S. Post-Election Supplement 1,500 U.S. respondents, fielded December 14 to 18, 2020 U.S. Post-Election Supplement margin of error: +/- 2.5% (N=1,500).
    [Show full text]
  • Edelman Trust Barometer
    Country Report Trust in Singapore 21st ANNUAL EDELMAN TRUST General Online Population Informed Public BAROMETER 500 respondents in U.S. and China; 1,150 100 respondents in Nigeria; Methodology respondents per country 200 in all other countries Ages Represents 17% of total global population 18+ Must meet 4 criteria: Online survey in 28 countries* ‣ Age 25-64 All slides show general 33,000+ respondents online population data ‣ College-educated 2021 Edelman Trust Barometer fieldwork unless otherwise noted ‣ In top 25% of household income conducted from October 19 to November 18, 2020 per age group in each country ‣ Report significant engagement in public policy and business news *The 2021 Trust Barometer 27-market global averages (for the general population, mass population and informed public) do not include Nigeria Mass Population 27-market global data margin of error: General population +/- 0.6% All population not including (N=31,050); informed public +/- 1.3% (N=6,000); mass population +/- 0.6% (N=25,050+); half-sample global general online population +/- informed public 0.8% (N=15,525). Country-specific data margin of error: General population +/- 2.9% Represents 83% of total global (N=1,150); informed public +/- 6.9% (N=min 200, varies by country), population except for China and U.S. +/- 4.4% (N=500) and Nigeria +/- 9.8% (N=100); mass population +/- 3.0% to 3.6% (N=min 736, varies by country), except for Nigeria +/- 2.9% (N=1,125). U.S. Post-Election Supplement 1,500 U.S. respondents, fielded December 14 to 18, 2020 U.S. Post-Election Supplement margin of error: +/- 2.5% (N=1,500).
    [Show full text]
  • Edelman Trust Barometer 2020 Edelman Trust Barometer 2020
    Edelman Trust Barometer 2020 Edelman Trust Barometer 2020 The 20th annual trust and credibility survey. Research conducted by Edelman Intelligence, a global insight and analytics consultancy. Methodology Online survey in 28 markets 34,000+ respondents total All fieldwork was conducted between October 19 and November 18, 2019 General Online Population Informed Public Mass Population Ages 18+ 500 respondents in U.S. and China; All respondents not including Informed Public 1,150 respondents per market 200 in all other markets Represents 17% of total Represents 83% of total global population global population Must meet 4 criteria Ages 25-64 College-educated In top 25% of household income per age group in each market Report significant media consumption and engagement in public policy and business news 1 Fire and rescue personnel battle a bushfire near the town of Bilpin in On the cover Sydney, Australia: David Gray/Getty Images; 2 Jamie Dimon, Chairman of Business Roundtable, which released a new Statement on the Purpose of a Corporation signed by 181 CEOs committed to leading their companies 1 5 for the benefit of all stakeholders: Mark Wilson/Getty Images;3 Swedish 2 6 environment activist Greta Thunberg gives a speech at the plenary session during the COP25 Climate Conference: The Asahi Shimbun via Getty 3 Images; 4 China's President Xi Jinping and U.S. President Donald Trump 7 at the G20 Summit in Osaka: Brendan Smialowski/AFP via Getty Images; 4 8 5 UK Prime Minister Boris Johnson talks with newly elected Conservative MPs at the Houses
    [Show full text]
  • 1 2020 Edelman Trust Barometer Global Report
    Global Report 20th ANNUAL General Online Population EDELMAN TRUST 1,150 Ages All slides show general Informed Public online population data respondents 18+ unless otherwise noted 500 respondents in U.S. and China; BAROMETER per market 200 in all other markets Methodology Represents 17% of total global population Must meet 4 criteria ‣ Ages 25-64 ‣ College-educated ‣ In top 25% of householdincome per age group in each market ‣ Report significant media consumption Online survey in 28 markets and engagement in public policy and business news 34,000+ respondents total All fieldwork was conducted between Mass Population October 19 and November 18, 2019 All population not including informed public 28-market global data margin of error: General population +/- 0.6% 2020 Gen Z oversample Represents 83% of total (N=32,200), informed public +/- 1.2% (N=6,200), mass population +/- 0.6% (26,000+), half-sample global general online population +/- 250 respondents age 18-24 per market global population 0.8% (N=16,100). Market-specific data margin of error: General population +/- 2.9% (N=1,150), informed public +/- 6.9% (N = min 200, varies by market), China and U.S. +/- 4.4% (N=500), mass population +/- 3.0% to 3.6% (N =min 736, varies by market). Gen Z MOE: 28-market = +/- 1.5% (N=4,310) Market-specific = +/- 5.3 to 10.5% (N=min 88, varies by market). 2 TRUST ESSENTIAL FOR FUTURE SUCCESS Consumers Employees Regulators 20 years of Edelman Trust research on trust matters Trusted companies Trust drives Trusted companies have stronger workplace have greater
    [Show full text]