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The Avengers The Avengers
Volume 20 Volume 20. Spring 2020 • on the web 2020 • Spring 20. Volume and contextualize it within the and contextualize it within the . This film and series which itwas a part of The Avengers The Avengers The Avengers in Avengers The emergence of new genres of communication in the inter in of communication new genres of emergence life. His re section between personal and professional the particular narrative also include interests search of media. genres fantastical strategies of the more is a PhD fellow at the Department of Communication at Communication of at the Department fellow is a PhD is on the Copenhagen. His thesis work the University of larger narrative larger of the cinematic universe. I that argue the film be cinema, yet in a form of multiple protagonist longs to the genre that straddles the line between the two usual variations of that a either is usually cinema protagonist Multiple cinema. of form experimental narratives for non-mainstream, form often reserved main or it is just a slight variation on pre-existing in one extreme Hollywood formulas in the other extreme. stream finds middleground between these extremes, and manages to do genre. so with special consideration to the superhero Heroes have often been thought of as singular individuals stand have often been thought Heroes superheroes the current of the world, and the rest ing apart from comic book counterparts exist no exception. Even though their are characters and related in complex social networks of supporting cinematic adaptations often “kowtow” to single- colorful heroes, a larger from worship (Burke 2008, 101), isolating the hero hero narrative world and networks of characters. This changed with the success – The Marvel Cinematic Universe - quickly became a trendsetter a close media landscape. In this article, I present within the larger formal analysis of Abstract quarter
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The Avengers as Multiple Protagonist Superhero Cinema Superhero Multiple Protagonist as The Avengers Superheroes or Group of Heroes? or Group of Superheroes Christoffer Bagger
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Richter 2016 Christoffer Bagger Christoffer Volume 20 the Avengers the The Avengers. Avengers. The Superheroes or Group of Heroes? or Group Superheroes , superheroes, multiple protagonist cinema, protagonist multiple , superheroes, was undoubtedly a watershed moment in cin was undoubtedly film in itself. The central purpose is to unveil The Avengers Avengers
: represents an innovation insofar as it borrows strategies strategies an innovation insofar as it borrows represents The Avengers The Avengers This article adds to these discussions by performing a close anal This article adds to these discussions ately constructed to emphasize the group over any single hero. This over any single hero. the group emphasize to ately constructed char a contextual discussion of actor and analysis will move from acter fame into an analysis based on close textual segmentation and of the construction how I will discuss examination. Finally, Avengers alternative multiple and more both classical Hollywood cinema cinema. protagonist Sweeney 2013). ysis of the has which audience an accommodate to constructed is film the how single in protagonist filmsbeen inaccustomed to following a clear, 1998, 44), general (see McKee 2010, 48-9; Snyder 2005, 183; Trottier and in fantastical cinema more specifically (see Burke 2008; Haas that having multiple protago First, this article argues 2011). trup then 2012, before cinema has not been prominent nists in superhero examining for methodology my describe I how uncover which results, my analyze will a single film. The film leaned much further into the sprawling nar comic books by bringing togetherratives of their native medium of a varied selection of characters from different film titles to interact effec an was it clear, made years following the As another. one with which allowed their fast-growing tive strategy for Marvel Studios series to take a lead at the global box office, and it was seen as a studios (McSweeney 2018, 6; Vig strategy worth imitating by other universe cinematic a building in efforts Studios’ Marvel 2018). nold perspective (e.g. Flanagen an industrial have been discussed from in terms of it being an unprece et al. eds 2016; Johnson 2012) and storytelling (e.g. dented exemplar of transmedia Keywords film analysis, Marvel Introduction 2012’s In the ematic film,history. six different comic book superheroes, previously appearing in five different films, come togetherand rever a became it way, this In time. first the for screen big the share in putting a single superhero of sal of the until-then dominant trend quarter
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Christoffer Bagger Christoffer Volume 20 Superheroes or Group of Heroes? or Group Superheroes can generally be placed on a spectrum as de can generally be placed on a spectrum However, although they are far from the norm, the more classical the norm, the more far from although they are However, Heroes in general have often been thought of as singular indi singular as often been thought of have general in Heroes movies with a hero all their own?” (Burke 2008, 101). movies with a hero Hollywood corpus is not without its share of films with multiple These protagonists. scribed by Thompson (1999). On one end are films with several events have but where with their own protagonist, plotlines each little causal impact on one another (Ibid., 47) and on the other end roughly are whom of several people, of group “a which in films are gan 2006, 124). In the comic books which originated the bulk of which originated the bulk of gan 2006, 124). In the comic books stories in ever-developing been involved have many heroes them, of events of pages, hundreds for decades, encompassing thousands Alberich et al. 2002; (see e.g. and dozens and dozens of characters were superheroes however, Kaveney 2007, 25). On the big screen their in off walled 100), 2008, (Burke breed” lonely “a recently until own movies, with only their own immediate supporting cast to sus of tain them. This is no doubt not just due to the exceptional nature within the to breathe which must be given room any given hero them asking studios movie to due also but film, single a of runtime tenhave in one movie, when you can “Why have ten heroes selves nists were nists clearly were personified and archetypes members of groups All of 2007). opposed to a worker’swho were (Tröhler revolution cinema, to superhero antithetical be rather to seem this would focal point. individual is the the extraordinary where (Carlyle 1993) - the world of the rest standing apart from viduals group or mere in the crowd to faces not easily reduced thus and is no no exception. There are superheroes players. The current shortage of recent scholarly works comparing them to divine fig or saying Saunders 2011) 2011; 2007; Morrison (e.g. LoCicero ures has to myths” (Coo culture “the closest our modern that they are The Problems with Protagonists in the Plural The Problems of Works fiction with multiple or group protagonists have often and clas mainstream as an alternative to the more been thought of they fiction, and literature in Both story. a constructing of ways sical (see realism social or fiction class working with associated often are 2007). Per Tröhler 2015; Klysner 1976; e.g. Foley 1993; Jørgensen the in found be can exemplification cinematic extreme most its haps - such as the “protagonists” Soviet cinema of the silent era where the antago whereas an unindividualized group, - were they were quarter
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Christoffer Bagger Christoffer The Avengers The Avengers Volume 20 Lord of the Rings the Rings Lord of (2012) is composed, I will in particular, to – as Burke in particular, At the time, this was largely At the time, this was largely Superheroes or Group of Heroes? or Group Superheroes The Avengers The Avengers The Avengers that it is actually asked within the film itself film the within asked actually is it that The Avengers The franchises. Are we then to expect Are
marks “We’re not a team, we’re a time bomb”. Perhaps they voice Perhaps a time bomb”. not a team, we’re marks “We’re as well? In any case, the concerns of audiences (and the producers) team-up obviously the question of the soundness of this superhero demands an answer by the composition of the film. Approach and Methodology to determine how In order examine the film closely both in a close textual analysis, as well as claims is the norm for previous superhero cinema - “kowtow to the superhero claims is the norm for previous is not, how If 101)? (Burke 2011, worship” single-hero prevailing pre-existing fact that these are this balancing complicated by the previ other media, but also from characters, not only known from ous solo outings on the big screen? so central to the construc fact The question is in untested in cinema. of tion the villain, Loki. The alien god of mischief is so convinced of his triumph because he finds it inconceivable that such a superhero even re themselves Avengers of the One work. would team-up hierarchy among characters in these films (Thompson 1999, 248). A 248). 1999, (Thompson films these in characters among hierarchy might then be how much one logical follow-up question to this the undis they are before the crowd, character may stand out from puted main thus character, rendering the film a poor example of a film.multiple Israelprotagonist (2006) for instance mentions that a closer inspection of several filmsrevolving around sports teams Haas Similarly, protagonist. a single, undisputed usually reveals of within the fantastical genres 276-7) concludes that (2011, trup “popular” multiple protagonist films, an “overt hero” usually on the focusing - her examples emerges Wars equal in prominence and who work toward a shared goal” (Thomp a shared and who work toward equal in prominence son 1999, 48). it Empirically, has proven to be possible, if difficult, of characters to track contradictory goals for audience members unsurprising that (Magliano et al. 2005). It is therefore a film across argue I and casts, large with films action many pre latter end of the scale Thompson the mostly toward are ticular, character goals may appear, between sents. Though disagreements goal by the end of the shared ultimately subsumed under a they are film. Allowances are made by Thompson for some semblance of quarter
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Christoffer Bagger Christoffer within the story. within the story. Volume 20 sympathetic system of values affected or changed powerful Superheroes or Group of Heroes? or Group Superheroes Which character is played by the most Which character is played by the - Which character is the most - “registering how long a character is onstage” how long a character - “registering Which character possess the Which character is the most Which characters is the most actor or actress in the cast. actor or actress
Power - Paratext and context famous time Screen 2007, 7.) (Bordwell Morality - the most with. audience is assumed to agree Sympathy - audience. Change - the story’s events.
(6) I will as context, its in film the of placing a necessitates cue first The do in the next section. In addition to discussing actor fame and ce the fame of charac suggests, I will also discuss as Bordwell lebrity, reading close a through discussed are cues five subsequent The ters. of the film. I operationalize these in terms of a segmentation of the film – a division of the film into parts for analysis (Bordwell and (1) (2) (3) (4) (5) true true heuristics for determining the protagonist of a given film to to varying degrees, protagonist, code all six major characters as the only to then emphasize the group identity as central in the final parts of the film. by the formal highly inspired and methodology are My approach approaches of film scholars David Bordwell (2007) and Kristin formal cues in I mainly borrow Bordwell Thompson (1999). From subsequent I which film, given any of protagonist the determining a through is then tempered ly operationalize. This operationalizing by Thompson. The six heuristic cues framework highly inspired follows: as are by Bordwell inspired consider its paratextual context. This is because both I and, presum context. This is because both consider its paratextual ably the filmmakers,recognize that a film is always read through the contextual cues of other films and the audience’s previous not is aim My actors. and filmmakers characters, both of knowledge experiences of follow audience members’ to empirically uncover ing the of many this protagonists film, though this would certainly be a my valuable Rather, argument inquiry. is that the film is con knowledge of the many to anticipate a varied audience structed and tried different several use filmmakers the Therefore, characters. quarter
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Christoffer Bagger Christoffer “the architecture of “the architecture Volume 20 Superheroes or Group of Heroes? or Group Superheroes will be given special consideration, as will be given special consideration, power and the Marvel Studios opus at large is - success and the Marvel Studios opus at large and ” (69). I have performed a segmentation of the film in change which each contribute to no single “overt hero” emerging. emerging. which each contribute to no single “overt hero” the Avengers the Avengers I stress that the combination of qualitative reading and quantifica and reading qualitative of combination the that stress I This quantification of the film is advantageous for answering the answering for advantageous is film the of quantification This uncover the narrative strategies within the composition of Avengers Actor and Character Fame of that a common rule (2006, 8) argues As mentioned, Bordwell thumb for figuring out the main character of a film is identifying the most famous actor in the cast. The strategy utilized to counter this in This leads me on to discuss the four next cues, tempering them four next cues, tempering them This leads me on to discuss the Especially the two last cues to the segmentation. reference through - those of they entail a consideration of both the of serial the nature film, and genre. the emphasis on power(s) in the superhero tion of narrative segments and their (character) contents is necessary (2007) points As Bordwell negotiation of the heuristics. for a true out, it is not given that all six of the heuristics will give the same consideration must then be given to comparing and careful answer, importance. This is what allows me to and contrasting their relative might have had the advantage of revealing a greater degree of de degree a greater revealing might have had the advantage of narration its how and film, the of architecture the of nuance and tail I argue states. However, priorities certain characters and emotional quantifiable of advantage the has still here have I approach the that quali be combined with more that can then units of measurements of the film’s text. tative readings all screen not time in raw numbers. Of course, question of screen will always of the events presented equal: The order time is created in depth and I will discuss this more importance, be of paramount on Hollywood cinema. (1999) work to Thompsons with reference Thompson 2013, 504). This is done to recover is done to recover 2013, 504). This Thompson the movie which the scene is the smallest unit. I define a scene as any single unit of narration without significant shifts in time or space facili found as time of characters While the actual screen tated by editing. lengths, and based on segment is an approximation of this a result leaving or entering scenes, thethus does not account for characters A appears in is an exact measure. number of scenes each character down to a shot-by-shot basis) (for instance granular approach more quarter
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Christoffer Bagger Christoffer Volume 20 ” (Stork 2014, 78 empha assets Superheroes or Group of Heroes? or Group Superheroes in which the actors are subsuming are in which the actors profit of a film without any stars (Albert 1999; De 1999; (Albert stars any without film a of profit
has certainly as “a cinematic display been discussed profit of a movie featuring a movie star may not be higher be not may star movie a featuring movie a of profit
While fictional characters with lives across many different media different many across lives with characters fictional While Even if we accept the primacy of character over actor however, character over actor however, Even if we accept the primacy of How successful this business strategy has been at large in the in the has been at large How successful this business strategy The casting of the initially “lesser-known stars as leads” (Koh The casting of the initially “lesser-known and settings may attain the status of pop cultural icons or “popular 1987) which general audiences (cf. Bennett and Woollacott heroes” aware pop cultural indirect familiarity with through a have may ness, this should not be taken for granted. For instance, a radical for comics is usually reserved of a character superhero reimagining the most popular characters, in which case the unexpected and un or subversive, as well as comprehen familiar can be seen as ironic this just seems to push the problem of picking a protagonist one of picking a protagonist this just seems to push the problem an audience member not just pick step further down the line. Will the pro and decide that they are the most famous character then, and leaves a job cut out for tagonist? This is certainly a possibility, to emphasize the group if they are and director the screenwriter nothing franchises as such are over the individual. Character-based 1987; Scott 2009), and new in cinema (e.g. Bennett and Woollacott The Avengers for Marvel’s most valuable character sis in original). militude of the onscreen fantasy, and the studio’s present and fu and the present studio’s fantasy, militude of the onscreen 2014, 485). leverage” (Koh bargaining ture seems to support that a hierarchy long term is debatable. Evidence Studios, most notably in their al of actors still exists within Marvel who plays of thetreatment Robert legedly Downey preferential Jr., Iron Man Donnelly (e.g. 2013). 2012; Breznican 2011; How Vieira suggesting that the research recent the strategy is in line with ever, expected than the expected 2004; Skilton 2009). & Walls Vany fully or not - to emphasize the primacy of characters over actors. primacy of characters the emphasize fully or not - to who terms it as a examined by Koh (2014) This is most thoroughly labour” practice of “celeactor in question. In under those of the characters their own identities it, who not the human actor portraying it is “the celeactor, this view, 2014, 495).importance to the franchise.” (Koh is of paramount 2014, 485) in the films is thus a “canny strategy by Marvel Studios to manage paratextual star narratives and trajectories, the verisi quarter
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Christoffer Bagger Christoffer me Figure 1 The Incredible Hulk Hulk The Incredible Volume 20 o (2010), Superheroes or Group of Heroes? or Group Superheroes o Iron Man 2 Iron e ul and