AD AGE MAIN 09-30-02 A 58 AADB.qxd 9/30/02 2:58 PM Page 1
AD AGE’S FALL 2002 PRIME-TIME PRICING SURVEY
SUNDAY 7 p.m. (ET) 8 p.m. 9 p.m. 10 p.m. Wonderful World of Disney Alias The Practice $107,127 $144,890 $180,106 60 Minutes Bram and Alice Becker CBS Sunday Movie $90,000 $87,133 $107,115 $79,471 Dateline American Dreams Law & Order: Criminal Intent Boomtown $63,950 $108,288 $124,889 $114,729 Futurama Oliver Beene Simpsons King of the Hill Malcolm The Grubbs No programming $90,100 $122,780 $248,300 $212,500 $196,725 $113,817 Gilmore Girls: Beginnings Charmed Angel No programming $51,295 $48,672 $55,609
MONDAY8 p.m. 9 p.m. 10 p.m. Drew Carey Whose Line Monday Night Football $84,377 $64,594 $298,000 King/Queens Yes, Dear Raymond Standing CSI: Miami $168,425 $165,801 $301,640 $186,100 $164,870 Fear Factor Third Watch Crossing Jordan $100,833 $126,270 $122,960 Boston Public Girls Club No programming $146,887 $178,400 7th Heaven Everwood No programming $83,752 $72,204 The Parkers One on One Girlfriends Half & Half No programming $39,267 $40,456 $39,300 $38,006
TUESDAY8 p.m. 9 p.m. 10 p.m. 8 Simple Jim Bonnie Less/Perfect NYPD Blue $144,438 $137,750 $121,222 $141,679 $157,249 JAG The Guardian Judging Amy $97,355 $82,239 $118,857 In-Laws Shoot Me Frasier Hidden Hills Dateline NBC $96,500 $115,575 $252,067 $172,854 $106,817 ‘70s Show Grounded 24 No programming $164,950 $136,215 $184,550 Gilmore Girls Smallville No programming $82,287 $111,439 Buffy the Vampire Slayer Haunted No programming $59,032 $28,400
WED. 8 p.m. 9 p.m. 10 p.m. My Wife G. Lopez The Bachelor II MDs $156,257 $136,594 $136,334 $102,019 60 Minutes II Amazing Race Presidio Med $68,322 $96,112 $61,457 Ed West Wing Law & Order $99,733 $282,248 $266,220 Bernie Mac Cedric Fastlane No programming $166,375 $117,213 $133,271 Dawson’s Creek Birds of Prey No programming $69,657 $57,420 Enterprise Twilight Zone No programming $71,383 $28,613
THURSDAY 8 p.m. 9 p.m. 10 p.m. Dinotopia Push, Nevada Primetime $60,038 $95,812 $82,199 TOP OF THE GAME: CBS’s Survivor CSI Without a Trace ‘Survivor,’ NBC’s ‘Will & $418,750 $280,043 $115,298 Grace’ and ABC’s ‘Monday Friends Scrubs Will & Grace Good Morn’g ER Night Football’ draw big $455,700 $294,667 $376,617 $279,813 $438,514 advertising dollars. 30 Secs* The Marks* Septuplets* No programming $50,125 $64,750 $85,500 FamilyAffair Do Over J. Kennedy Off Centre No programming $27,537 $33,430 $35,964 $40,379 WWE Smackdown No programming $30,500
FRIDAY 8 p.m. 9 p.m. 10 p.m. Funniest Home Videos That Was Then 20/20 $63,460 $65,369 $72,118 48 Hours Hack RHD/LA $37,840 $49,320 $43,620 Providence Dateline Law & Order: SVU $96,160 $79,608 $114,320 Firefly John Doe No programming $81,000 $102,350 What I Like Sabrina Reba Tucson No programming $49,766 $45,112 $48,856 $46,865 UPN Movie Friday No programming $12,871
SATURDAY 8 p.m. 9 p.m. 10 p.m. Notes ABC Big Picture Show *This Fox Thursday schedule $63,069 starts in 2003. Movies and specials will run until then. Touched by an Angel The District The Agency $42,342 $64,580 $55,228 Source: NBC Saturday Movie Averages compiled from esti- $61,892 mates of advertising agencies and media buying companies Cops Cops AMW: America Fights Back No programming with input from networks. $55,917 $61,892 $61,780