THE PRIORITIZATION GAME DATA EATS HIPPOS

Bas van der Hoek Marco Mulder FOODRIDE

Vision: For city people Who want to eat premium meals at home Foodride is a food delivery service That delivers from local restaurants by bicycle Unlike existing delivery services Foodride brings meals from restaurants without their own delivery service

Key stakeholders: Customer Restaurant Courier STAKEHOLDER VALUES Courier Delivery.Volume Average deliveries per courier per hour Customer Meal.Appreciation Average customer rating in app 1-5 Delivery.Speed Average minutes from order to courier confirmation Order.Speed Average minutes from opening app to having placed an order Restaurant Meal.Volume Orders per restaurant per week Meal.Price Average price per order QUANTIFIED VALUES Courier Delivery.Volume Average deliveries per courier per hour Customer Meal.Appreciation Average customer rating in app 1-5 Delivery.Speed Average minutes from order to courier confirmation Order.Speed Average minutes from opening app to having placed an order Restaurant Meal.Volume Orders per restaurant per week Meal.Price Average price per order tolerable 3 goal 4 Courier Delivery.Volume status 1.5 Average deliveries per courier per hour

tolerable 3 goal 4 Customer Meal.Appreciation status 3.5 Average customer rating in app 1-5 tolerable 50 goal 40 Delivery.Speed status 45 Average minutes from order to courier confirmation tolerable 5 goal 3 Order.Speed status 3 Average minutes from opening app to having placed an order

tolerable 15 goal 18 Restaurant Meal.Volume status 18 Orders per restaurant per week tolerable 17 goal 19 Meal.Price status 19 Average price per order TAKEAWAYS •Value is multidimensional

•Stakeholder values can be quantified and measured

•Product backlog items describe ways to improve on stakeholder values

•Priorities depend on Tolerable, Current and Goal levels

•Priorities are dynamic and change based on measurements

•Strive for short feedback cycles with measurements WORKSHOP •Select a product that someone at your table is familiar with •Identify the two most important stakeholders •Identify four quantified stakeholder values •Draw arrows on a flip chart to show current and goal levels