HISTORY OF SOFT DRINKS The history of soft drinks began with the end of the last century. Its history datesback to the civil war in USA in 1860. At the time people were suffering from manydiseased. Problem at that time was how to cure all these disease since no remedy was presentat that time. It was a big question for American people. So in 1885 Mr. JihnPalmwartion, who lived in Antonica, made a drink and registered it as FRENCH WINECOLA. In the beginning the drink was made with mixture of cocaine and alcohol butlater on it was converted and changed into a soft drink. Now it is named as Coca-Cola. Anew brand named Pepsi-Cola came in the year 1887. Around 1984 the first branded soft drink came in the Indian market. This soft drinkwas named as “Gold Spot”. Parle Exports Pvt. Ltd. was the first Indian Company tointroduce a lemon soft drink, this drink was known as “Limca” and it was introduced in1970s. However, before this drink had introduced” Cola Pepino” which was withdrew inface of tough competition. In the year 1977 Coca-Cola left Indian market and this brought in an opportunityfor various Indian companies to show their caliber. At this time a new soft drink wasintroduced by Parle Products and this was names as “Thums-Up”. This was a Coca-Cola drink which had a burnt sugar colour. This drink wasintroduced with a mighty “Happy Days Are Here Again”. There was another companynamed Pure Drinks which introduced the soft drink named “Campa Cola” along withorange and lemon flavour. Just after this many more companies entered the Indian soft drink market. A softdrink named “Double-7” had been introduced by a company Modern Bakers. Anothercompany, Mohan Meakins also came with a soft drink named “Marry & Puck-Up”.Mcdowell came with “Thrill, Rush, Sprit”.Previously there was no competition in the Indian soft drink market but with all thesecompanies coming in the Indian market a huge competition was taking place with highvoltage advertisement. But in the year 1988 Pepsi-Cola was given permission to sell itssoft drinks in the Indian market by the Government of India. Coca-Coal also came backin 1993. JAIPURIA GROUPIndian Beverages industry’s size is Rs. 8000 crores and it is dominated by twoplayers viz Pepsi and Coke only. This high profile industry has lot of potential forgrowth as per capita consumption in India is 8 bottles a year as compared to 20bottles in Srilanka ,14 in Pakistan. While 12 b0ttles a person in Nepal.The RKJ Group is India’s leading supplier of retailer brand carbonated and Non-carbonated soft drinks with beverage manufacturing facilities in India Nepal. Itsexperience in the beverage industry dates back to the sixties when it had the firstFranchisee at Agra.The group manufactures and markets carbonated and Non-carbonated soft drinksand Mineral water under Pepsi Brand. The various flavors and sub brands arePepsi, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Mango, SliceOrange, Evervess Soda and Aqauafina. 19. It has the licenses to supply beverages in the territories of western UP, part of MP,half of Haryana, whole of Rajsthan, Goa, 3 districts of Maharashtra ,9 districts ofKarnataka, and whole of Nepal. The group has in total 18 bottling plants in Indiaand Nepal and is responsible for producing and marketing 44% of Pepsirequirement in India. R.K.J GROUP • VARUN BEVERAGES LTD- PEPSI • DEVAYANI FOOD INDUSTRIES PVT. LTD-CREAM BELL • COSTA COFFEE • PIZZA HUT • D.P.S. • SAINT MONTAS • K.F.C 20. VARUN BEVERAGE LTD.Varun Beverages Ltd. Was the new start which was born in 1999 among the JaipuriaGroup. This is the rising sun of Jaipuria group. Mr. Ravi Kant Jaipuria who is thechairman of this bottling plant has good result.The main object of this unit is manufacturing, production, selling, distribution, andbottling of beverages, created water soft drinks etc. Mr. Ravi Kant Jaipuria got bestPepsi Bottler Award in 1998 for the best bottler of the world. The Pepsi award is thehighest honorable award to any franchisee.It can be said with absolute certainty that the RKJ Group has carved out a special nichefor itself. Our services touch different aspects of commercial and civilian domains likethose of Bottling, Food Chain and Education. Headed by Mr. R. K. Jaipuria, the groupas on today can lay claim to expertise and leadership in the fields of education, food andbeverages.The business of the company was started in 1991 with a tie-up with Pepsi Foods Limitedto manufacture and market Pepsi brand of beverages in geographically pre-definedterritories in which brand and technical support was provided by the Principals viz., PepsiFoods Limited. The manufacturing facilities were restricted at Agra Plant only.Varun Beverages Ltd. is the flagship company of the group.The group also became the first franchisee for Yum Restaurants International [formerlyPepsiCo Restaurants (India) Private Limited] in India. It has exclusive franchise rights forNorthern & Eastern India. It has total 46 Pizza Hut Restaurants & 1 KFC Restaurantunder its company.We diversified into education by opening our first school in Gurgaon under managementof Delhi Public School Society. The schools of the group are run under a Registered Trustnamely Champa Devi Jaipuria Charitable Trust. Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced byPepsiCo, Inc. It was invented in Marion, Virginia and first marketed in Knoxville,Tennessee in 1948, then by the Minges family in Fayetteville, North Carolina and across [1]the United States in 1964. When removed from its characteristic green bottle,Mountain Dew is bright yellow-green and semi-opaque. 30. Aquafina Type Water Beverage Manufacturer PepsiCo, Inc. Country of origin United States Introduced 1994Aquafina is a popular brand of bottled water. It was first distributed in Wichita, Kansasin 1994, and was distributed across the United States , Canada , Turkey and Vietnam by1997. As of 2003, it had become the United States top-selling bottled water brand inmeasured retail channels. 31. The water is standard tap water but goes through an extensive purification process thatincludes charcoal filtration, reverse osmosis and ozonation. Aquafina is sold in 12-ounce,500-mL (16.9-ounce), 20-ounce, 24-ounce, 1-liter, and 1.5-liter bottles 32. Slice Type Flavored soft drink Manufacturer PepsiCo, Inc.Country of origin USA Introduced 1984Related products Sierra Mist, Sprite, Fanta, TeemSlice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in1984, with the Lemon-Lime and Mandarin Orange flavors 33. MirindaMirinda is a brand of soft drink available in fruit varieties including orange, grapefruit,apple, strawberry, pineapple, banana, and grape flavors. It is part of a beverage area oftenreferred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda represents the majority of Mirinda salesworldwide. 34. Lehar Soda:- This is a soda drink. It has no colour and no flavour. It isgenerally used with alcohol and used by adults. Bottler Agreements usually require that container and packaging materials be bought from suppliers that are approved by the manufacturer, and that the bottlers not handle competing products. Agreements also specify the price that the bottler must pay for concentrate. The manufacturer has no control over the prices the bottler charges customers, and usually isn't obligated to spend money for marketing or promotions in the bottler's territory. Often, however, the manufacturer will provide marketing and promotion support. In one year, for example, Coca-Cola provided about $600 million in marketing support to Coca-Cola Enterprises, its largest bottler. Many Coke and Pepsi bottlers hold perpetual contracts that can be terminated only for breach of contract. The industry depends on technology for developing new products in the labs and packaging product at the plants. Most bottling plants are highly automated with a combination of mechanical automation and computerized robotics. Sales & Marketing: Beverage manufacturers, bottlers, and wholesalers sell products through a variety of channels, such as food and convenience stores, restaurants, vending machines, mass merchandisers, and institutions, including schools and colleges. Soda bottlers typically own local vending machines. The marketing approach to each of these channels is quite different and often includes promotional spending. Large manufacturers may also sell directly to national accounts and usually advertise on national or regional TV and in print. Manufacturers typically produce a line of brands and often test and introduce new products into the market through their existing distribution channels. The prestigious pepsico “international bottler of the year” award was presented to mr. r.k. jaipuria for the year 1998 at a glittering award ceremony at pepsico’s centennial year celebrations at Hawaii, u.s.a. The awrd was presented by mr. Donald m. kendall, the founder of pepsico inc., in the presence of mr. George bush. .