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Europe 4 Africa 8 Middle East 12 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 14 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 16 Ingredients 18 features Juices & Juice Drinks 22 Functional Water 34 IFE 2011 46 Energy & Sports 26 Functional bottled water is poised for Claimed to be the UK’s premier food and growth reports Rob Walker, and though it drink sourcing event, more than 1,100 Waters & Water Plus Drinks 28 might appear to be a niche category, from organisations from around the world will be on show at London’s ExCel centre Carbonates a value perspective it is worthy of atten - 30 tion from major soft drinks companies. next month. Teas 31 Traditional/Functional 32

Packaging 38 Environment 42 People 44 Events 45 Dubai Drink Technology Expo 48 regulars A review of the third edition of Dubai Drink Technology Expo, which took PET Wins Again 36 Comment place at the Dubai World Trade Centre 2 Richard Corbett assesses the state of play last December. in the global packaging mix for soft drinks. BSDA 7&11 Whilst it is likely that it was a positive year for all main formats, he concludes Pro2Pac 52 From The Past 53 that PET continued to eat into the share of Co-located with IFE at London’s Excel Bubbling Up 54 other players. Even with soaring oil prices, centre, Pro2Pac will provide a stage for PET will probably continue to make fur - almost 100 leading food and drink man - Buyers’ Guide 55 ther gains, and the only factor that might ufacturers, suppliers and technology disrupt longer term trends is the environ - providers to showcase a range of new Classified 57 ment. packaging solutions.

www.softdrinksinternational.com 2 CoMMEnT Soft Drinks Internationa l – February 2011

Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EUroPE Clear and transpar ent Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay The news that UK ambulances are having to fit larger stretchers in their vehicles to accommodate overweight patients is further evidence of the country's ASIA & PACIFIC Kelvin King burgeoning waistlines and rise in obesity levels. The UK's obesity problem is not T. C. Malhotra unique. In Finland, for example – as reported on page 5 – the government has imposed a controversial tax on soft drinks and confectionary products in a bid, it AMErICAS richard Davis says, to promote nutritional and health standards among the population. And in the US there has been any number of state legislative attempts to raise income by Market Analyst suggesting a tax on sodas. richard Corbett Despite governments worldwide recognising the long term and financially demanding obesity problem and introducing initiatives to combat and stem its growth, the numbers of overweight continue to rise. As both the British Soft Drinks Association (BSDA) and American Beverage Association (ABA) have long maintained, obesity is a complex problem for which non-alcoholic drinks should not be held accountable. In the austerity years which Annual Subscription Rates (inc. postage) followed the Second World War the soft drinks repertoire consisted in the main of EU Member State: £110, €150 squashes and high-sugared drinks of the soda pop variety, viewed nowadays as rest of World: £125, €170, $200 one of the culprits when it comes to childhood obesity. Yet children of the 50s Individual copies: £15, €20, $27 and 60s were slim. They walked to school, played outside and were encouraged in every sporting endeavour. Subscription Enquiries The obesity problem has always been, and will continue to be, a question of Soft Drinks International calories in versus calories out. Po Box 4173, Wimborne BH21 1YX, UK The ABA's recently announced 'Clear on Calories' initiative with new calorie Tel: +44 (0)1202 842222 count labels appearing on front of the pack is certainly good news. This is a Fax: +44 (0)1202 848494 voluntary commitment. Transparency is key in the obesity debate more so with E-mail: [email protected] consumer confusion over sugar levels especially regarding juices which contain a natural sugar element. Nothing could be more transparent than consumers seeing Editorial - News for themselves the number of calories contained within the drink they are buying. A & S Editors ABA's President and CEO, Susan K. Neely, said: “By putting the calories on the 5 Gloucester Street, front of beverages, we're making it easier for consumers to make informed choices. Faringdon, oxon. Sn7 7JA, UK It's one more way that America's beverage companies are doing their part to help Tel: +44 (0)1367 241660 people achieve a healthy weight by balancing their diet and physical activity.” E-mail: [email protected] The participating companies – The Coca-Cola Company, PepsiCo, Snapple Group, Sunny Delight Beverages, Nestlé Waters North America, Cott Editorial - Features Beverages and Honest Tea - expect to have the calorie label on the front of all of Soft Drinks International their major brands and more than half their product volume by June and on all Po Box 4173, Wimborne BH21 1YX, UK brands and packages by early 2012 as committed. Tel: +44 (0)1202 842222 As ABA points out The Clear on Calories initiative has required a significant Fax: +44 (0)1202 848494 manufacturing, distribution and resource commitment by the participating E-mail: [email protected] companies who are actively redesigning and converting the package labels across their products be they carbonates, 100% juice and juice drinks, rtd teas, sports US Representative drinks, or water and water plus beverages. 105 South Fifth Street Time will tell whether other food and drink products will follow in ABA's Paris, Arkansas 72855, USA footsteps. For the here and now the 'Clear on Calories' initiative has to be Tel: 00 1 479 963 6399 applauded. Fax: 00 1 775 406 5643 E-mail: [email protected]

Advertisement Sales Soft Drinks International Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Po Box 4173, Wimborne BH21 1YX, UK was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, E-mail: [email protected] formerly the Mineral Water & Allied Trade Review (1873). The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those © 2011 ASAP Publishing Limited of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such ISSn - 1367 8302 names are not registered trademarks. www.softdrinksinternational.com Soft Drinks Internationa l – February 2011 Late Bulletin Dr Pepper Snapple has said that momentum is building in its soft drinks business, despite seeing profits in 2010 curtailed by a one-off debt payment. Dr Pepper Snapple's net profits for the 12 months to the end of December slipped by nearly 5% to US$528 million.

After two years of decline, Nestlé Waters has reported a slight sales increase in 2010 thanks to renewed consumer demand in several developed countries. Nestlé said in its full- IDEXX year results that sales at its waters division reached CHF9.095 billion (US$9.5 billion) for the 12 months to the end of December. That represents a 0.3% increase on sales of CHF9.061 billion in 2009. 8BUFS

The American Beverage Association has accused the Center for Science in the Public Interest of "scare tactics" by .JDSPCJPMPHZ asking authorities in the US to ban certain caramel colourings used in cola drinks. The soft drinks industry body said that there is no evidence that the colourings are linked to cancers in humans. Its comments come after the Center for Science in the Public Interest (CSPI) said that caramel colourings 2-methylim - PProtectingrotecting thethe qqualityuality and idazole and 4 methylimidazole (2-MEI and 4-MEI) have been rreputationeputation of yyourour bbottledottled water linked to increased cancer risk in Government-funded studies on mice and rats.

Danone has said its waters division is entering 2011 with "a healthy face" after reporting a rebound in sales in 2010. Speaking on the firm's earnings call, CFO Pierre-Andre Terisse told analysts that its full-year and fourth-quarter results were in-line with expectations. The waters division saw sales in the

12-month period to the end of December climb by 5.3% to  N P D  Y

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% idexx.com/bottledwatersd *       Ï 4 InDUSTrY nEWS Soft Drinks Internationa l – February 2011 Investment Europe underway CARGILL has made significant investments at its plant in Baupte, France. The equipment Italian private label includes a new centralised control room and a bag filling line, both fitted with the most buy modern systems and machinery. Cargill’s Baupte site produces hydrocolloids (car - THE Dutch Refresco Group is to acquire rageenan, xanthan gum, scleroglucan) and Spumador, the largest producer of private multi-component functional systems. label carbonated soft drinks and mineral According to Fabrice Bohin, Cargill Global water in . Spumador is owned by Trilantic Business Line Director, Hydrocolloid, the Capital Partners, a global private equity firm. investment illustrates the profound change in Refresco is the market leader in the produc - the company's operational organisation in tion of private label soft drinks and fruit Baupte over the past months. “For instance juices in Europe. the centralised control room, from which all Spumador has five production locations in the different production workshops can be Northern Italy. In addition to private label very sizeable position in an attractive new monitored, has allowed us to eliminate a carbonates and mineral water, Spumador region. It is our first step into the growing number of manual tasks such as palette han - also manufactures ready-to-drink iced teas, Italian private label market, where growth of dling, making work much less arduous over - sport drinks and fruit juices and owns a 6% is predicted in the market seg - all. At the same time, our control room number of trademarks, including San Anto - ment for the coming years. Spumador is a technicians can now oversee all operations nio, Valverde and San Attiva. professional and reliable partner for the Ital - in progress and perform more complex and In 2009, the company generated €170 ian retail. It is a company with a rich tradi - enriching tasks, while ensuring a high level of million in revenue, an increase of 7% com - tion and a management team that has quality.” pared to 2008, and produced a total of 958 proven to be very effective in developing The bagging line, which replaces the car - million litres, up more than 9% over the pre - the company.” ton box packing line, offers several advan - vious year. Roberto Rossi, CEO Spumador, said: tages. It improves security and work The purchase follows the acquisition of “Spumador is pleased with the acquisition by environment for Cargill employees (by Soft Drinks International (SDI), a German Refresco. This will make us part of a large, reducing noise, dust and arduous tasks). It producer of soft drinks and mineral water professional player in the industry. Refresco also helps reduce the company's environ - with a revenue of €140 million, in Septem - offers Spumador the chance to leverage on mental impact, since a bag generates 100 g ber 2010. The acquisition of Spumador fits in an international platform to better serve our of waste, versus 1 kilogram for a box. with Refresco’s buy and build strategy, which national and international customers. The At the same time an internal logistics is geared towards further strengthening and management sees this process of joining a organisation has been created, grouping a expanding Refresco’s leading position in larger international group as a good chance number of tasks formerly split over different Europe in the area of soft drinks and fruit for top-line growth by sharing knowledge departments on the site. On the mainte - juices. This is Refresco’s first step into the and product portfolios. This move strength - nance side, a new system has been devised Italian market. ens and reconfirms our private label-focused and implemented in order to allow better Refresco's CEO, Hans Roelofs, said: “With strategy, and it enables Spumador to enlarge anticipation and monitoring of possible the acquisition of Spumador, we will create a its leadership on the Italian market.” breakdowns.

business by 2020. PepsiCo PepsiCo expects to make an offer in Rus - sia on or before 11th March 2011 to completes 66% acquire all of the remaining Wimm-Bill-Dann shares. PEPSICO Inc has completed the previously announced acquisition of approximately 66% of the outstanding shares of Wimm-Bill- Dann Foods, Russia’s leading branded food and beverage company, from certain selling shareholders of Wimm-Bill-Dann, for approximately US$3.8 billion. The acquisition Catherine Piana (General Director), Brian increased PepsiCo’s total ownership of Tustain and Malcolm Harbour are seen at Wimm-Bill-Dann’s ordinary shares to the European Vending Association's approximately 77%. December conference at which Catherine This transaction will make PepsiCo the Piana gave a presentation on the work of largest food and beverage business in Russia Brussels-based association. EVA said it was and will strengthen the company’s position satisfied with the outcome of the in the fast-growing Eastern European and conference and that it is clear an exchange Central Asian markets. It also will raise Pep - of information between the European and siCo’s annual global revenues from nutritious national bodies will be a key factor in the and functional foods from approximately successful representation of the vending US$10 billion today to nearly US$13 billion. industry. This moves the company closer to its strate - gic goal of building a US$30 billion nutrition Wimm-Bill-Dann's Essentuki Mineral Water. Soft Drinks Internationa l – February 2011

Finns face tax Düsseldorf, Germany 1 2 – 1 8 M a y 2 0 1 1 FINLAND introduced its controversial tax on soft drinks and sug - ared products in January despite robust resistance from a hostile drinks industry which maintains that the initiative will force sales down, while distorting price competition in the beverage market segment. The government hopes to raise €80 million from the tax in 2011. Producers have already raised prices to reflect this added cost to manufacturing and distribution. In effect, the tax will be levied at a rate of €7.5 cents per litre on sugared and unsugared soft drinks, CONSUMER DEMANDS including bottled water. Contentiously, the Confectionery And Soft Drinks Tax (CASDT) is also being levied on a limited range of confectionery products, such ARE CONSTANTLY as ice-cream. The Federation of the Brewing and Soft Drinks Indus - try (FBSDI) had lobbied strongly, but unsuccessfully, to have bottled

water excluded from the tax. CHANGING. “The government promoted this tax initiative as being motivated by its efforts to encourage healthier consumption. The fact that the tax also includes bottled water shows that this is not the case. This tax is simply a new revenue raising exercise. This tax will have a neg - LET’S ative impact on soft drinks and bottled water sales,” said Elina Ussa, the FBSDI's Managing Director. The Federation said the government was using the tax to ran - ACCOMMODATE THEM. domly target a number of similar product groups. “We have no

problem with taxation per se, only the arbitrary way in which this tax is levied on only a few companies in the food and drink industry, Solutions ahead! while leaving similar products and their manufacturers outside its scope,” said Ussa. www.interpack.com The excise tax penalises sugar-free spring and mineral waters, as well as products containing Xylitol. However, many products with a

high sugar content remain outside its scope, including biscuits, cakes, yoghurt drinks, sweet fruit soups, sweetened and flavoured milk -

shakes and milkshake drinks, and sweetened coffee drinks sold in powdered form. With fresh parliamentary elections scheduled in April, the FBSDI is hopeful that the next government will adopt its proposal to change the existing tax format to a fairer tax based on the sugar content of a product.

More russian speculation

IN A speculative deal motivated by PepsiCo's expansion in Russia, East Capital Explorer, the publicly listed Stockholm-based investment group, has acquired an equity foothold, costing the company €7 mil -

lion, in the Russian foods company Wimm-Bill-Dann. The capital investment is directly linked to the acquisition of Wimm-Bill-Dann (WBD) by PepsiCo, and a five-year plan to expand WBD's core range of dairy-based drinks and desserts across Russia.

Last December, PepsiCo paid US$3.8 billion to acquire a 66% share - holding in WBD. The US soft drinks giant expects to obtain full approval for the deal during the first half of 2011. In accordance with Russian law, PepsiCo is required to purchase the remaining 34% of shares in WBD within 35 days following the closing of the transaction at a buyout price that is not below the deal price. East Capital Explorer acquired its holding prior to the PepsiCo offer, and is expecting to achieve a 20% return on the shares it holds in WBD. “We see the Wimm-Bill-Dann investment as a good opportunity

to maximise returns in the short term while we have cash waiting for completion of other investments. We expect to realise a healthy premium above the average price of US$ 117.46 we paid per shares on completion of the buyout from PepsiCo,” said Gert Tiivas, East Capital Explorer's CEO. Messe Düsseldorf GmbH

Postfach 101006

40001 Düsseldorf Germany www.softdrinksinternational.com Tel. +49(0)211/4560-01 Fax +49(0)211/4560-668 www.messe-duesseldorf.de

6 InDUSTrY nEWS Soft Drinks Internationa l – February 2011

the award: “The council believes that High - School Bottled water land Spring is one of the few bottlers who have consistently invested in new and tech - collaboration award nically advanced equipment. The company has developed and achieved extremely effi - PEPSICO is engaged in a cooperation project HIGHLAND Spring, the UK’s largest supplier cient performance results and excellent with health and educational authorities in Fin - of bottled water, has been awarded the house-keeping standards and has created land to remove sugared drinks from school British Bottlers’ Institute (BBI) Achievement not only a national brand but an interna - vending machines by the end of 2012. The Award 2010 in recognition of its outstanding tional brand as well.” project stems from a commitment from Pep - contribution to the bottling industry. Said Wyllie Woodburn, Operations Direc - siCo to collaborate with governments world - The BBI is the representative body for all tor at Highland Spring Group: “The award wide to have sugared soft drinks removed organisations involved in the bottling, canning marks a really exciting period for the busi - from sale in primary and secondary school and packaging of beverages and other prod - ness following our acquisition of the Green - premises by 2013. ucts and its President Ed Binsted explained core bottled water division and strong sales In practice, the decision means that Pep - the decision to present Highland Spring with performance throughout 2010. It is testa - siCo's full-sugar carbonated soft drinks will no ment to the hard work and dedication of longer be offered for sale in Finnish schools. the team at Highland Spring and we look The cooperation comprises Finland's senior public health adviser to the Ministry of forward to continuing the success in 2011.” Health and Education ministries as well as key Health. state organisations such as the National Insti - The removal of sugared drinks from tute for Health and Welfare (NIHW). The schools will not adversely affect PepsiCo's focus of removal of Pepsico's sugared drinks sales in Finland, says Harry Skön, PepsiCo in Finland will be on secondary schools, as Nordic Finland's Managing Director. under law the country's primary schools are “We are seeing a doubling in sales for the not allowed to operate vending machines on sugar-free which are now much school property, stronger compared with regular Pepsi cola A change in the law in 2008 enabled Fin - drinks. We are also not selling a lot of prod - land's secondary and upper secondary uct into schools. This market is quite small in schools to install soft drinks vending machines. Finland. We will replace our soft drink assort - Some 25% of schools in these two categories ments sold via vending machines with mineral currently operate soft drinks dispensers, and waters and sugar-free beverages,” Skön said. it is these schools that are now the main focus of the state cooperation project with PepsiCo. “The present situation as regards soft In brief… drinks consumption among teens in Finland is relatively good by comparison with other G Ball Corporation has completed its acquisi - Group Director Corporate Brand & Commu - European countries. That said, it is important tion of Aerocan SAS, a leading supplier of nications, Inge Declercq explained: we do not see a deterioration, and a growing extruded aluminium aerosol cans and bottles “Extensive research and market analysis led percentage of obese children. This number in Europe. Ball announced the acquisition in us to the view that Azelis united under one has already tripled in 30 years. Such a trend December 2010. Aerocan manufactures name, with a consistent visual identity and must be turned around,” said Pekka Puska, a extruded aluminium aerosol cans and bottles, clearly articulated brand promise, would bet - and aluminium slugs used to make them. It ter represent our unique strengths and busi - operates three aerosol can manufacturing ness focus.” plants - in Velim, Czech Republic; Bellegarde, Coca-Cola France; and Devizes, - and is G The sale of Huhtamaki's European rigid a 51% owner of a joint venture aluminium plastic consumer goods packaging operations, reorganises in slug plant in Beaurepaire, France. The plants announced on 23rd September 2010, has employ approximately 560 people. been completed. The buyer is Island Acquisi - norway tions Sàrl, an affiliate of Sun European Partners G The Cherrygood juice drink company has LLP. The divested operations include rigid plas - COCA-Cola's restructuring of its Nordic secured a six figure investment from Clydes - tic consumer goods packaging manufacturing business operations in 2010 has resulted in a dale Bank as it seeks to become a £100million in Hämeenlinna, Finland; Auneau, France; Siemi - revamp of activities in Norway and the business within 10 years. The decision by the anowice, Poland; and Istanbul, Turkey, as well as merging of Coca-Cola Beverages A/S into a bank to back London-based Cherrygood to sales units in Germany and Lithuania. new company, Coca-Cola Enterprises Nor - the tune of £600,000 comes just months after way A/S. The reorganisation is linked to the owners had launched an outspoken attack G The German GEA Group reports that its Coca-Cola's decision to sell its bottling oper - on the country’s banks. Entrepreneurs John Business Unit Flow Components within the ations in Sweden and Norway in April 2010. Heseltine and Martin Hall had previously ME Segment has acquired the British company That divestment formed an integral part of a blamed a lack of support from most of the Breconcherry Ltd, one of the leading manufac - broader realignment under which Coca-Cola high street banks for holding up their rate of turers of high efficiency tank washing equip - bought the North American operations of growth and worldwide expansion plans. With ment and cleaning in place (CIP) systems, its largest bottler, Coca-Cola Enterprises, in a the backing of Clydesdale Bank, the company located in Ledbury, UK. “Breconcherry is cashless deal valued at US$15 billion. plans to build on its first year turnover of recognised for its flexibility and product quality “We now have a new-look stronger £1.2million with aggressive growth planned for for applications used in the food, beverage, organisation that will be good for our the UK, Europe, Middle East and USA. chemical and pharmaceutical sectors. As a employees, customers, consumers and part - part of Business Unit Flow Components, the ners,” said Leif Atle Viken, Coca-Cola Enter - G Leading pan-European specialty chemicals company is stronger and better equipped to prises Norway's CEO. “We are in a stronger distributor, Azelis, has undertaken a corporate meet the accelerating and changing demands position to develop our market base and re-branding programme which will unite its 36 in the global markets”, said Franz Bürmann, conduct new launches.” companies under one Azelis brand. Azelis CEO of GEA Tuchenhagen. Soft Drinks Internationa l – February 2011 EUROPE 7 Upbeat Barr Energy growth

A.G. BARR plc, the UK soft drinks group, AUSTRIA-based Red Bull has reported sales has issued an upbeat assessment ahead of growth for its eponymous energy drink its final quarter and year end trading results. brand for the 12 months to the end of The company says its anticipates that total December. Sales rose 15.8% to €3.78billion. sales in the final quarter will be circa 5% Significantly, sales in Turkey rose 86%, while ahead of the prior year, giving a full year Japan recorded an 80% value increase and like-for-like growth of circa 10%. The per - posted 32% growth for the year. In formance is regarded as “especially pleasing” anticipate final production from the Mans - Germany, sales increased 13% and in the US in light of the bad weather in late Novem - field site in March. The Mansfield site has they rose by 11%. ber/December and the greater promotional now been sold and will be cleared during The company is optimistic for the year intensity experienced in the market. the course of March and April and fully ahead. “In spite of the still very difficult and Across the financial year all of its core vacated in June 2011.” uncertain financial and global economic cli - brands have performed strongly. Irn-Bru in The company forecasts that 2011 will see mate, our plans for growth and investment particular delivered excellent growth in the increased pressure on consumers as rising in 2011 remain just as ambitious and we North of , where additional inflation and static household incomes envisage a continued upward trend,” stated resources have been focused. Rubicon has impact purchasing power. Nevertheless Barr the company. grown revenue over the year by over 30% anticipates further sales growth opportuni - and is now a brand with sales of around ties through its core brands which offer a £50million, having doubled since Barr broad choice of value for money products acquired the brand. Elsewhere the carbon - across an increasing geographic area. ates range has extended distribution across “Across 2011/12 we expect to maintain our the UK and is growing significantly ahead of focus on delivering above market sales the market. growth, strong cash generation and a robust The company stated: “Despite the opera - margin profile, combined with continued tional challenges of the final quarter and investment in the long term development of increases in raw material costs we anticipate our brands, assets and people.” margins will be in line with our expecta - tions. “The investment in our Cumbernauld operation is progressing well and we now www.softdrinksinternational.com

British Soft Drinks Association Industry Lunch 2011

Tuesday, 7 June 2011 12 noon The Underglobe at Shakespeare’s Globe Theatre London SE1

Keynote speaker: Andrew Neil

Sponsored by For further information E: [email protected] www.britishsoftdrinks.com

12:21 8 INDUSTRY NEWS Soft Drinks Internationa l – February 2011

enjoyed by a large crowd at Camps Bay, one red Bull of the world’s best known beaches. The jet skis flung surfers into the waves, allowing Africa nightshift 2011 them to project way into the night sky for some big aerial surfing moves. NIGHT surfing on a beautiful summer Star attraction was Jordy Smith, the evening in Cape Town, with the board riders world’s number two-rated surfer, who was Listing, delisting given extra power thanks to tow-assists having some fun after the fast-paced com - from jet skis – that’s Red Bull Nightshift, petitive action of the World Tour. CLOVER Group, South Africa’s big dairy and juice producer, is now trading on the Johan - nesburg Stock Exchange. Johann Vorster, its Chief Executive, described the listing as the most significant event in Clover’s history. The group’s origins are as a dairy co-oper - ative formed in 1898 in the Natal Midlands. Now it is South Africa’s largest chilled distrib - utor and one of the largest distribution com - panies overall. Stock exchange listing was mooted as long ago as 1996. In Nigeria, the Nigerian Bottling Company is negotiating a scheme of arrangement with minority shareholders, which would see it withdraw from the Nigerian stock exchange and become fully owned by Coca-Cola Hel - lenic Bottling Company. Coca-Cola Hellenic   has a 66.4% stake in NBC which has long   operated effectively as a group subsidiary,  albeit under local management control.    The move makes a lot of sense and the    price offered minority shareholders is widely          regarded as fair, offering a solid premium on           trading prices, but the delisting has been por -                  trayed by some commentators as a show of            dissatisfaction with the stock exchange.           Rwanda’s listing of Bralirwa, which as we                reported became a major topic of national        interest, has been judged an immense success        both in its own right and as setting a prece -               dent for further IPOs, as well as furthering     the development of capital markets.                Building capital markets and interesting the               population in investment were key reasons      behind the government’s decision to put 25%       of the company into a pioneering IPO; the Sunset at Red Bull Nightshift 2011, Cape Town. Photo: Kolesky/Nikon/Red Bull.      government’s remaining 5% was sold to   Heineken International, the majority owner.             The IPO was over-subscribed by 174%, the El Seref complex will be a dynamic food       including a strong showing by individuals. hall and market, rich in sights and sounds, SAAFI workshop             International investors, fund managers, with a core theme of celebrating the native         Bralirwa staff and distributors all applied heav - cooking of Sudan. THE annual seminar and workshop ‘combo’                ily for shares. Shares were offered in pools “We had to learn a lot about Sudanese arranged by the South African Association of    and only Rwandan retail investors were allo - cooking and, after many excursions to back the Flavour and Fragrance Industry will be    cated their shares in full. streets, rural and urban settings, we found a held at the Bytes Conference Centre in     The company listed on the Rwanda stock truly wonderful and ‘undiscovered’ cuisine Midrand, Gauteng, on 10th March.   The theme this year is ‘bridging the gap’.     exchange at the end of January. coupled with ingenious cooking methods that        people had passed down for millennia,” said Speakers will deal with subjects such as the               Daniel During, Managing Partner for TKI. handling of new product development and       “There is a lot of emphasis on rich smoky innovation at laboratory level, how to handle         new Sudan food charcoal flavours and fresh herbs, and we a flavouring or fragrance brief and emotional             really wanted to showcase Sudanese tradi - evaluation.      concept tions in a way that would make the Sudanese Shaun Smith of The Fusion Cooking proud of what their land has to offer.” School will encourage participants to exper -    JUICES and other soft drinks are to feature During said the project was aimed at iment in fusing what were traditionally two   prominently in a food and beverage complex Sudanese and foreign visitors alike. The his - completely separate fields: flavours/food and  under development on a prime riverside site in tory-rich area around El Seref is to be fragrances/perfumes. During the workshop Khartoum, Sudan, only about 200 metres from enhanced by the centre’s owners, El Seref session, all participants, working in 40 teams, the confluence of the White and Blue Nile. Tourism and Hospitality, with a small museum, will be given the task of creating a flavouring Under the direction of Thomas Klein Inter - theatre and restoration of sites and historic or a perfume compound according to a national, the Dubai-based food consultants, ships . brief. )FBEPG4BMFT&YQPSU FTBMBSZ CPOVTBOECFOFmUT SZBUUSBDUJW OBM ZPV 7F DSFEJCMFTFOJPSTBMFTQSPGFTTJP Z "TBIJHIDBMJCSF IJHIMZ BVODIPG/P'FBS&YUSFNF&OFSH SPmUBCMFEFWFMPQNFOUPG 'PMMPXJOHUIFTVDDFTTGVM6,M UBLFGVMMSFTQPOTJCJMJUZGPSUIFQ EXJUIJOUIFUPQ XJMM VSFHSPXUIPG JDIIBTSFDFOUMZCFFOSFDPHOJTF JDIJTDPOTJEFSFELFZUPUIFGVU %SJOL XI QMBOTUP UIJTEJWJTJPO XI VODIFTJO "JNJB'PPETOPX JB'PPET TPGUESJOLQSPEVDUMB P UIF/P'FBSCSBOEBOE"JN UPTFMMUIFCSBOECZFOUFSJOHJOU DBQJUBMJTFPOJUTFYDMVTJWFSJHIUT TUIFXPSME DIBMMFOHJOHSPMFZPVXJMMOFFE LFZFYQPSUNBSLFUTBDSPT 5PFOBCMFZPVUPTVDDFFEJOUIJT MTEFWFMPQFETQFDJm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nV UIFSCSBOEFE JOUIJTD BSEZPVS XJUIP QFBOMBOHVBHF UIFOQMFBTFGPSX JBT MFBTUPOFPUIFS&VSP TPGUESJOLTJO"JN VOFSBUJPOQBDLBHF UP"MMJTPO $7BMPOHXJUIZPVDVSSFOUSFN QPSUGPMJP O!BJNJBGPPETDPN #FSSJOHUPOBUBMMJTPOCFSSJOHUP /0"(&/$*&41-&"4&  XXXESJOLOPGFBSDPVL 10 AFRICA Soft Drinks Internationa l – February 2011 Uganda perseveres with vanilla

WHEN a tropical cyclone hit Madagascar, the world’s dominant producer of vanilla, in April 2000, farmers in Uganda and other African countries where conditions were suitable, rushed to plant the crop. Over the next few years, they did well, some of them spectacularly so as interna - tional market prices rose steadily. This was helped by political instability and other fac - tors in Madagascar which slowed the indus - try’s recovery. But recover it did, bringing prices down, reintroducing market stability and hurting some of the new vanilla produc - ers who had predicated their change of crop on high revenues. Since the mid-2000s, many of the oppor - tunistic farmers in Uganda have pulled out completely, returning to former or other Grading vanilla beans in Madagascar. Photo: Jonathan Talbot, World Resources Institute. crops. Incomes have dropped hugely. But a few small community associations, such as They are succeeding through co-operative now seems assured, despite Madagascar’s the Bitutwa Farmers’ Group, have worked initiatives, an emphasis on quality control and return to dominance. with Uvan, Uganda’s main vanilla processor organic cropping, financing and other assis - Soft drinks are a key user of vanilla as an and exporter, to maintain and even extend tance from Uvan, and by balancing vanilla ingredient, although vanilla also has many plantations. with other crops. Uganda’s vanilla production other applications.

that Pioneer Foods was not going to get the Investments (HCI) bought 21.8 million shares Juice players in big required 75% shareholder support. Pioneer from Zeder Investments: Zeder retained and KWV issued a statement saying they had about 2 million shares. WCI paid only 11.8 wine bid war ended discussions and that KWV was “no rand, a price Zeder was happy about given longer subject to an offer period as defined in the significant increase in value since pur - FOR some large beverage producers, soft the SRP Code”. chase. drinks and wine or other alcoholic products KWV also dismissed speculation that it was Zeder said the remaining 2 million shares are a good fit. For others, there’s a preference in negotiations with others, including the UK- were available, hinting that it would sell only at to stick on one side of the ‘fence’. Over based Halewood International which had a higher price. Zeder also has a significant indi - recent months in South Africa, juice and fruit made no secret of its desire to one-up on rect stake in Pioneer – it holds 41% of Kaap drinks have played a role in a complicated bid Pioneer. Agri which owns over 27% of Pioneer. for control of the almost iconic wine and Pioneer and KWV stressed that “the termi - HCI was a major shareholder in the dairy brandy producer, Paarl-based KWV Holdings. nation of the transaction is not related to the and juice giant Clover, selling out last year. It KWV, which was formed in 1918 as a business performance of KWV or the trading has described its KWV buy as opportunistic grower co-operative, has extensive interests update released by KWV earlier”. For some and is seen as being open to offer, whether in the wine and spirits sector, with many of its stakeholders the issue was the 12 rand share by Halewood or another company seeking products being amongst popular South price of the Pioneer offer, which some felt control of KWV, a merger or other arrange - African wine offers on export markets. was too low. ment. It was also previously a grape juice pro - Within a few days of the Pioneer bid ter - The KWV ownership saga is likely to con - ducer but, as we reported at the time, it mination, however, Hosken Consolidated tinue for some time yet. decided in July 2009 to sell its concentrate plant in Upington, Northern Cape, to the neighbouring River Wine Cellars. The purchaser had been the plant’s sole contract In brief… supplier for years and everyone agreed the move made a lot of commercial sense, with G The Tanzanian government’s long-running tered this with injunctions. The companies are KWV saying it preferred to focus on its core bid to clean up the country’s chaotic outdoor also miffed that, while most billboards would business of wine and spirits. advertising, especially in Dar es Salaam, has disappear from roads, the agency has given Looking at things in quite a different way, again been opposed by many of the key play - two companies exclusive rights to permitted the big FMCG group Pioneer Foods began a ers. As in other African countries, soft drinks locations. bid for KWV, citing a desire to have wine and brands use billboards extensively in Tanzania brandy in its portfolio alongside its many juice and many are affected by the policy. The big - G Two large delivery trucks carrying non- and fruit drink brands. These include some of ger outdoor practitioners have argued that alcoholic malt-based soft drinks ran foul of South Africa’s biggest-selling juice beverages, their billboards meet professional standards, religious authorities in Kano State, Nigeria. The including Ceres and Liqui-Fruit. generate good revenue streams for local gov - Islamic police had apparently been tipped off Pioneer is also a Pepsi bottler and has a ernment and also bring in substantial tax rev - that the articulated trucks were carrying alco - number of other soft drinks lines such as enue for the central government. The Tanzania holic drinks, prohibited in the area. Despite Daly’s, Jungle Yum and Wild Island. Roads Agency has been endeavouring to pull pleas from the drivers, and from a nearby The bid ticked away over the southern down most billboards and gantries along main civilian police patrol, they slashed tyres and summer but it became increasingly obvious roads, while outdoor specialists have coun - confiscated fuel.

April 5-7 2011

Learn best practice from the best in the industry







 12 InDUSTrY nEWS Soft Drinks Internationa l – February 2011 Catering group to Middle East expand THE B6 Group, a substantial UAE commercial catering enterprise, says it has budgeted heav - nestlé launches ily for expansion projects in 2011, with an increasing emphasis on sourcing its own bev - Omar Rashed Al Falasi, B6 Group. Dubai facility erages and foodstuffs, including through local production and for sale to others in the hos - Being a re-export centre of the region gives THE new production, warehousing and pitality sector. it an edge to be one of the largest importers research complex developed by Nestlé “High quality and specialised foods are in of food and beverages.” Middle East at the Dubai TechnoPark is great demand in the UAE, creating large Al Falasi said the beverage industry was a now in full operation. It handles the manu - opportunities for everyone to expand their lucrative one and there was a lot of room for facture, canning and bottling of a range of presence in the market,” said Omar Rashed expansion. “There is huge importing of bever - Nestlé brands, including Nestlé Pure Al Falasi, the company’s Chairman. “In recent ages from outside, creating a need for having bottled water, and incorporates the first years, there has been a shift in food habits high quality local manufacturers who can new Nestlé confectionery factory built in from traditional to a variety of international cater to the needs of the regional market. over a decade. It also houses the group’s cuisines.” “This is where B6 Group expansion plans regional microbiological laboratory which He pointed out that “the GCC is the can fit in.” backs up operations throughout the Middle biggest importer of food in the world, with He was upbeat about the positive effect East. more than 90% of food items brought into likely on the company: “Our revenues will “By opening our new facility in Dubai, the region. The UAE is regarded as a key grow by more than 40% in 2011, due to the our regional headquarters, we will be growth market by the global food and bever - large number of contracts scheduled to be closer to our consumers in the region and age industry despite its small population. closed in the first quarter.” can better adapt our products to their needs and preferences,” said Paul Bulcke, the Nestlé Chief Executive. this was a good fit with its ‘For Wholehearted “The Middle East region is a very impor - Hunger fight Living’ manifesto, part of new branding tant part of the Nestlé business and our launched last year. It was also seen as relevant continued commitment and ongoing invest - partnership to the company’s commitment to the cause ments demonstrate our confidence in the of food security, a key reason for its forma - region.” MINERAL water and juice producer Agthia tion by the Abu Dhabi Government in the In , Nestlé Waters has Group, a major player in the United Arab 1970s. installed Vision Solutions’ Double-Take Avail - Emirates’ FMCG sector, has linked up with the Ashraf Hamouda, a Senior Manager for ability data protection software at its three World Food Programme to support its Fight WFP, observed that “Agthia Group has always plants, which produce bottled water under Against Hunger. shown generosity and commitment to the Al Manhal, Springs and Nestlé Pure Life WFP is a humanitarian agency which each humanitarian initiatives, and having them as brands. Wael Al Baz, IT/IS Manager for year feeds more than 90 million people, one of WFP’s first partners in the UAE gives Nestlé Waters, explained that the software among them some 20 million school children, us great hope that many more will follow suit. had been chosen because it provided a in more than 70 countries. “Agthia Group was built on a promise high-performance, cost-effective solution for It is also a logistics provider for United decades ago, out of concern for the UAE’s real-time replication of data across the Nations emergency response, calling on a food security issues, and now Agthia is LAN and WAN environment. “It can work large air, road and maritime transport fleet. expanding its horizons to eradicate hunger over networks where bandwidth is limited.” Agthia decided to link with WFP because globally as well.”

Coke supports In brief…

Bahrain kiosks G Qatar’s Ministry of Business and Trade has set a deadline of the end of June for all NO stranger to hands-on involvement with soft drinks sold in cans to feature stay-on- micro-retailers and small-scale distribution top tabs, replacing pull tabs. The ministry’s entrepreneurs, Coca-Cola is playing a very consumer protection department said the active role in a small business venture set up directive, which is already being widely in the Kingdom of Bahrain to help people implemented, is aimed at enhancing con - with special needs. sumer health and safety. The Dannatt project is setting up kiosks in gardens, public facilities and elsewhere in One of the kiosks in Bahrain. G Pepsi-Jordan has again hosted a ‘right to Bahrain. The micro-businesses are financed work’ job open day for the disabled, inter - by The Family Bank, with support from the them,” said Dr Fatima Muhammed Al Blushi, viewing nearly 80 people for possible jobs Ministry of Social Development and The Bahrain’s Minister of Social Development. while also helping promote the hiring of Coca-Cola Bottling Company, via local fran - The ministry is providing exclusive disabled people more widely in the king - chisee Bahrain Bottling. licences, training and some supervision of dom. With the help of human resource “This agreement comes as a result of the the new micro-retailers to help them get specialists, Pepsi-Jordan focused on match - activities of the ministry to empower people going at a solid and sustainable pace. The ing personal capabilities and experiences to with special needs and to provide a suitable kiosks, of which about 100 are planned, are job positions, seeking to meet individual environment to integrate them into society selling not only Coca-Cola beverages but challenges. and provide employment opportunities for also other convenience products. Soft Drinks Internationa l – February 2011 MIDDLE EAST 13

notably from China and elsewhere in Asia. ArabLab 2011 Priorclave will feature three of its most popular, electrically heated models at SUBSCRIBE BEVERAGE producers attending ArabLab ArabLab 2011. These are the PS/MID/C60, a 2011 in Dubai, United Arab Emirates, will find compact top-loading autoclave with 60 litre Paul Richardson of Priorclave on hand to talk capacity; the mid-range PS/QCS/EH150 To receive your about the company’s comprehensive range range, an electrically heated front-loader, with monthly copy of of laboratory autoclaves. 150 litre capacity and optional direct steam ArabLab 2011 will be held in three of the heating capability; and the 95 litre Soft Drinks International Sheikh Saeed Halls at the Dubai International PS/OPL/V95 top-loader from the OPAL email: Convention and Exhibition Centre from 7th range. subscriptions@ to 10th March. This is not only the definitive Autoclaves in the OPAL range feature softdrinksinternational.com trade event of its kind for the Middle East automatic free steaming, a thermal safety lock but also has a steadily growing role in Africa and a slimmed down version of Priorclave’s and the Indian sub-continent. Buyers are also familiar TACTROL microprocessor control European Union: £110, €150 increasingly attending from further afield, system. Rest of World: £125, €170, $200

explain. Award for health In line with this, Al Rabie Saudi Foods will be giving the association ongoing support as awareness part of its CSR programme. Working under the umbrella of the Min - AL Rabie Saudi Foods has joined with the istry of Social Affairs, the association has ADVERTISE Charitable Association for Health Education in established a professional framework of train - Saudi Arabia to launch a new award for ing and advisory services covering research, excellence in health awareness. policies and systems, as well as wide-ranging To discuss marketing The Hayatona award’s aim is to develop a educational work in the form of workshops, opportunities email: mechanism for achieving a quantum leap in health awareness leaflets and other initiatives. the promotion of health awareness pro - It also provides scholarships for profes - advertising@ grammes and activities, the award partners sional development in the field. softdrinksinternational.com

association with the Al Ain Police and Al Ain red Bull Shall Municipality. Each driver was required to demonstrate WHAT'S in a word? In the United Arab his skill in shalling over a 90 metre track Emirates, ‘shall’ has taken on a whole new which featured various obstacles. In fact, meaning. It describes the art of tilting a four shalling calls for team involvement: three CONTRIBUTE wheel drive vehicle on one side and driving passengers create maximum equilibrium to it in that mode for as long a distance as keep the vehicle balanced on two wheels. possible. Ahmed Al Sherif, General Director of the Send your news to: Ever a brand to be associated with Emirates Motor Sport Federation, said that news@ adventure and lifestyle sports, Red Bull the Red Bull Shall was a means of taking an softdrinksinternational.com energy drink sponsored the inaugural Red increasingly popular sport off the roads, Bull Shall at Hafeet Mountain, Al Ain, in providing proper safety conditions. To discuss editorial contributions email: editorial@ softdrinksinternational.com

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Red Bull Shall Al Ain. Photo: Ammar Al Atta. 14 INDUSTRY NEWS Soft Drinks Internationa l – February 2011 Asia Pacific Leadership changes in Australasia

BEVERAGE companies in Australasia are undergoing a significant change in executive command. Among the moves, Frucor Bever - ages’ long-serving Managing Director, Mark Cowsill, is to retire at the end of May. And Peter Kean, Managing Director of Lion Nathan , is crossing the Tasman to take control of the Australian juice and dairy giant, National Foods, from the begin - ning of April. Peter Kean and, right, Mark Cowsill. Cowsill has been with Frucor for more than 18 years. During that time he has Australasian giant some six years ago. played a key role in taking Frucor from a rel - Lion Nathan is primarily a beer and wine atively small subsidiary of the New Zealand producer, in addition to distributing an Apple and Marketing Board to a major extensive portfolio which also includes international beverage business with growing world-leading spirits brands, notably through largest FMCG companies, with an annual global sales. a partnership with Diageo. Earlier involved in turnover of around A$3.5 billion. It owns a Under Cowsill’s management, Frucor has soft drinks – it owned the Pepsi franchise wealth of dairy, juice, soy and related brands. diversified into new categories and products, prior to its sale to Frucor – it has in recent In his new role, Kean will take over from such as the V energy drink range and years developed a small but very successful Andrew Reeves who is moving to another Mizone waters and sports drinks. range of craft soft drinks aligned to a craft food group as Chief Executive. Frucor also made several strategic acquisi - beer brand. It also distributes and bottles Both Frucor and Lion Nathan NZ are tions, including Pepsi bottling rights in New other soft drinks. expected to announce new managing direc - Zealand, the fresh juice business Simply National Foods is one of Australasia’s tors shortly. Squeezed and the sales and distribution arm of the Australian juice business, Spring Valley. Cowsill also took Frucor through a series of the increased levels are required to provide ownership changes; it is now owned by Sun - Proposed code a more acceptable taste profile for con - tory. sumers. Kean has been with Lion Nathan for changes DSM Nutritional Products Australia has nearly 25 years, moving steadily up the cor - sought FSANZ permission for the use of porate ladder to take over as Chief Execu - FOOD Standards Australia New Zealand calcium lignosulphonate as a carrier for fat- tive of the New Zealand operation of the has sought input from interested individuals soluble vitamins (A, D, E, K) and carotenoids and organisations on proposed changes to in preparations of food additives and nutri - the two-country Food Standards Code, ents to facilitate their introduction into including permitted levels of steviol glyco - water-based foods and beverages. Indonesia starch sides and the use of calcium lignosulphonate FSANZ has also called for submissions as a food additive. on a general update of the code to main - purchase Cargill is seeking approval to increase the tain its currency and clarity. The amend - maximum permitted level of steviol glyco - ments address inconsistencies, misspellings, THE Cargill group has acquired a majority sides in water-based beverages, brewed soft grammatical and typographical errors, omis - stake of just over 85% in PT Sorini Agro drinks, formulated beverages, flavoured soy sions and items that require updating or Asia Corporindo, one of the world’s leading beverages and ice cream. The group claims clarification. producers of Sorbitol, as well as other starch and starch sweeter products. As required by Indonesian law, Cargill is making a manda - larly effective way through specially pack - tory tender offer for the remaining shares. ASEAn Tourism aged bottles of Vital premium water. Sorini supplies to customers in more than These featured both the tourism logo – 70 countries, as well as steadily gaining sales Forum 2011 which includes the famous ruins of Angkor share within Indonesia itself. It operates two Wat – and the ATF symbol. starch sweetener and five starch plants in CAMBODIA’s tourism marketing presents East Java and Lampung provinces. the destination appropriately as the King - “We are excited to be a part of Cargill dom of Wonder, as delegates to the recent and by the opportunities accorded to our ASEAN Tourism Forum in Phnom Penh dis - customers and employees by this transac - covered. tion,” said K.L. Chopra, President-Director of Meeting in the Diamond Island conven - Sorini. “The combined capabilities and talents tion and exhibition centre at the conflu - of Cargill and Sorini will enable us to better ence of the Mekong River and two other serve customers in Indonesia, Southeast Asia waterways, delegates were reminded of the and other markets.” Kingdom of Wonder message in a particu - Kingdom of Wonder water. Soft Drinks Internationa l – February 2011 ASIA PACIFIC 15

G ZHUHAI Zhongfu Enterprise Holdings’ pri - supply botanical extracts, powders and pure new ventures and vate placement of new shares, undertaken to compounds for use in both its inner and fund a substantial expansion programme, was outer nutrition products. The Herbalife range more in China over-subscribed 2.7 times in hotly-contested includes protein shakes and snacks, vitamins competitive bidding. Shares were allocated to and dietary supplements, energy and fitness TOKYO-based Kirin Holdings and China seven investors. The beverage packaging com - drinks, skin and hair care products. Resources Enterprise, whose headquarters is pany, listed on the Shenzhen exchange, said G UNI-PRESIDENT ENTERPRISES is building in Hong Kong, have signed an agreement to that this did not make significant changes in a new beverage plant in the Jinxia Economic set up a soft drinks joint venture in China, the shareholding structure, although the stake Development Zone in Changsha. The Taiwan- with the Chinese partner holding 60% and held by Asia Bottles (HK) Company based food and beverage group has also Kirin 40%. decreased from 29% to 26.39%. signed an agreement to build a beverage Kirin, already a big player in China, will pur - “This validates Zhuhai Zhongfu’s remark - plant in Suixi, Guangdong Province. chase 40% of China Resources Enterprise’s able business prospects in the rapidly growing G YANTAI NORTH ANDRE Juice has trans - holding company, while transferring its stake in PET beverage packaging and soft drinks con - ferred its listing on the Hong Kong stock several subsidiaries: Shanghai JinJiang Kirin Bev - sumption market in China,” said Gary exchange from the GEM (growth enterprise erage & Food, Kirin Beverage (Shanghai), Guernier, the company’s Chairman. Zhuhai market) bourse to the main board. The com - Shanghai Kirin Beverage & Food and Beijing Zhongfu would “strive to capture opportuni - pany’s directors believe this will help it attract Flying Kirin Beverage. ties and meet the development pace” of its larger institutional and retail investors. China Resources is one of China’s major major customers, said Guernier. “We will do conglomerates, with extensive interests in this by enhancing our operational scale and food, retail, pharmaceuticals, real estate, R&D capabilities, as well as strengthening our power, gas and finance in mainland China, competitive edge and profitability in the Detective Squeaky Hong Kong and elsewhere in Asia. industry.” Among other recent developments in G CHINA AND HEALTHY FOODS Com - THE story of a crime-fighting cat, a bottle of China: pany has commenced production of four V energy drink and a mysterious disappear - G NUTRASTAR International, beverage products – green tea, black tea, ance captivated New Zealanders. Unfortu - which produces the Nutrastar peach juice and orange juice – at its new nately it was a tale with a sad ending, when Golden Grass beverage as well facility in Xioagang. The drinks will be mar - Squeaky the cat was found to have been as other premium-branded tra - keted by the ANOCTM joint venture set up killed in a road accident. ditional Chinese medicinal lines, by CAHFC and stelvia extract supplier GLG Known in his final few weeks to his has boosted production capac - Life Tech Corporation. Wellington owners and neighbours as ity of golden grass at its Hei - “This is the first all-natural and zero calorie Detective Squeaky, the cat’s disappearance longjiang plant from 35 to 72 beverage production line in China,” said Song became a major news story when his tonnes annually. Nutrastar aims Xiankun, CAHFC’s Chairman and President. humans turned to the internet to help find to increase this to 100 tonnes “It can produce a full range of ANOCTM him, as well as plastering the neighbourhood by the end of 2012. beverages, including iced tea, juice, vitamin with posters, calling the council and SPCA, Lianyun Han, the company’s Chief Execu - water, sports water and dairy drinks. We have and searching daily. tive, said that distribution had also expanded, developed over 30 different ANOCTM bev - Squeaky’s detective work involved drawing with further extension of the network being erage formulas.” attention to the V bottle stolen in a burglary, undertaken throughout 2011. G CHINA TIANFU COLA Group hopes to along with a laptop, camera and other elec - G BEIJING ENTERPRISES Group, a large con - re-launch Tianfu Cola in its own right, after tronics. A forensic check of the bottle deliv - glomerate owned by the Beijing Municipal regaining the formula from PepsiCo which ered DNA which tracked the thief, who was Government, and AGV Products Corp, the had held it under the terms of a now-defunct subsequently jailed. Taiwanese food and beverage group, have set joint venture which went sour. The The V bottle became something of a up a new company that will sell health- Chongqing-based beverage company, which humorous focus of the search, as owners enhancing drinks, frozen foods and other has been in financial difficulty, also plans to Richard and Serra Clark publicised Squeaky’s products. The joint venture, which will initially introduce a range of other beverages. accomplishments. focus on Beijing and Shanghai, will draw on G HERBALIFE is well advanced on the con - In another offbeat New Zealand news Beijing Enterprises’ formidable distribution struction of a state-of-the-art production facil - story involving soft drinks, husband and wife network which covers all retail channels. ity in Changsha, Hunan Province, which will dairy (neighbourhood convenience store) owners in Rotorua fended off would-be armed robbers with a 1.5 litre bottle of Vitasoy vending sparkling lime and tins of coconut cream. machines

SEEKING to maximise sales to the increas - ing number of people travelling between Hong Kong and mainland China, Vitasoy International has installed beverage vending machines at border points such as Shen - zhen Bay, China Ferry Terminal and the Macau Ferry Terminal. While the Hong Kong SEZ continues to have its own currency, these vending units also accept renminbi, the mainland Chinese currency. Recognising the market potential in mainland residents as well as locals, Vita - soy plans to install more of the dual-cur - rency vending machines. Vitasoy vending machine, Shenzhen Bay. Squeaky’s missing cat poster. 16 INDUSTRY NEWS Soft Drinks Internationa l – February 2011

ties worldwide so we can be of greater service to vulnerable people. In this era of increasing natural disasters, imagine the mag - Americas nitude of what we can accomplish together in disaster response and preparedness.” Together with Coca-Cola bottling part - ners, TCCC and the Red Cross/Red Cres - red Cross cent already work together in over 50 countries. This new partnership, which partnership employs the capabilities and expertise of local bottling partners, aims to increase col - extended laboration between the Red Cross/Red Crescent and the Coca-Cola system in even THE Coca-Cola Company (TCCC) and the more areas around the world, and build on International Federation of Red Cross and the foundation both partners have devel - Red Crescent Societies (IFRC) have oped over nearly a century. announced a global partnership to expand The potential humanitarian impact of this their collaboration. TCCC will invest US$2 partnership is viewed as significant. TCCC million to support the IFRC's work in disas - and its bottler partners operate in more ter response and preparedness and initiatives than 200 countries with 700,000 employees; in communities that both organisations and the IFRC represents 186 national soci - serve. Separately, The Coca-Cola Foundation eties with over 100 million volunteers, mem - will donate US$1 million to the IFRC's Dis - An Italian Red Cross truck driver and Coca-Cola bers and supporters. aster Response Emergency Fund to provide Hellenic Bottling Company (CCHBC) employee “We are proud to partner with an organ - immediate financial support to help Red shake hands after loading a truck with relief isation that is as effective and globally Cross and Red Crescent National Societies supplies in response to the 2009 earthquake in respected as the International Federation of quickly respond to disasters around the Abruzzo, Italy, Red Cross and Red Crescent Societies,” said world. Muhtar Kent, Chairman and CEO of TCCC. “Our partnership with The Coca-Cola ety collaborations,” said Bekele Geleta, Sec - “The marriage of our respective skills and Company has the potential to become one retary General, IFRC. “It will enable us to expertise will enable us to make a positive of the world's leading business and civil-soci - extend our reach even farther in communi - difference when we are needed.”

closure is expected to be cash flow positive Ball restructures to Ball upon final settlement of all closure- More capital raised related costs. THE largest producer of specialty beverage Ball will also expand beverage can pro - PREMIUM soda producer known for its cans in North America, Ball Corporation, has duction in its Fort Worth, Texas, plant. A unique branding and innovative marketing, announced plans to close its Torrance, Cali - new line in Fort Worth will make 16oz and has closed the sale of 1,596,773 fornia beverage can plant by the end of the 24oz specialty cans and is expected to begin shares of its common stock to Glengrove third quarter of 2011, subject to customer production by the beginning of the third Small Cap Value Ltd for gross proceeds of requirements. The 45 year-old plant employs quarter of 2011. approximately US$2.3 million, or approxi - approximately 120 people and operates “These actions support our strategy of mately US$1.41 per share. three lines, two that produce 12oz cans and growing Ball's beverage can business while Jones Soda has now issued the maximum one that produces 16oz cans. One of the better aligning our manufacturing footprint aggregate number of shares available for sale 12oz production lines from Torrance will be with changing market demand and increasing under the equity financing facility. The com - relocated to Ball's Whitby, Ontario, beverage operational efficiencies,”said Raymond J. pany says it intends to use the net proceeds can plant and is scheduled to start up during Seabrook, Executive Vice-President and from the planned sale for targeted funding the second quarter of 2011. COO Global Packaging. “The strong demand of new marketing programmes, to secure The company expects to record a total for specialty cans, especially for beer, teas, and grow larger distributor and national after-tax charge of approximately US$12.4 energy drinks and other beverages, contin - retail accounts, and for working capital and million in 2011, primarily for employee sever - ues to drive volume for Ball. The output of other general corporate purposes. ance and pensions and facility clean-up costs, the Whitby and Fort Worth lines is con - “We are pleased to have completed the of which US$6.4 million is expected to be tracted to customers under multi-year use of our equity line facility,” stated Bill recorded in the first quarter of 2011. The agreements.” Meissner, Jones Soda’s CEO. “This financing tool will terminate with us having raised total capital of nearly US$6.4 million. The produced using EcoPure, a revolutionary sec - facility was an important financing option, Biodegradable ond-generation proprietary and organic addi - allowing us to raise the capital we need to tive licensed to Casey, which when combined go forward through 2011 and support focus with resin used to produce plastic bottles and strategic growth which we believe will result containers renders the plastic biodegradable. in a significant benefit to our shareholders.” THE Casey Container Corporation of Scotts - This decision comes as the company has dale, Arizona, reports that it will focus on the received purchase orders and numerous manufacturing of its preforms which are used enquiries for its biodegradable plastic solution to produce biodegradable plastic bottles and for bottled water and other consumer prod - containers and thus terminate acquisition uct containers that use traditional plastic Send your news to negotiations with Mountain Green of Arizona. materials. These orders include one interna - Casey will deploy its resources exclusively to tional, and two domestic companies, providing news@ meet immediate and escalating demand for for weekly delivery of approximately 750,000 softdrinksinternational.com biodegradable preforms and bottling products biodegradable plastic preforms. Soft Drinks Internationa l – February 2011 AMERICAS 17

tiatives in the food industry, with many speak - San Francisco summit calls for greater ers raising the question, ‘How do you meas - ure sustainability?’ Also in the morning session, transparency Kenneth Ross from Global ID discussed future trends in eco-labels. His paper stressed THE North American edition of the Sustain - the importance of IT in combating food fraud able Foods Summit organised by Organic and providing traceability to consumers. Monitor, brought together some 200 execu - The second session honed in on ethical tives at the Ritz-Carlton in San Francisco on sourcing and sustainable ingredients. The 18th to 19th January 2011. opening papers examined the role of Rainfor - Seth Goldman, co-founder and president of est Alliance and Fair Trade standards in lower - Honest Tea, opened the event with his key ing social and ecological impacts of food note speech on the triple bottom line. By products. Nasser Abufara from Canaan Fair - using the example of tea plantations in China, trade explained how social enterprise can he showed how modernisation does not improve lives of marginalised growers. always contribute to sustainability. Since its Marketing and distribution innovations launch in 1999, Honest Tea has become one were the subject of the third summit session. of the fastest growing ethical beverage brands Leading retailers – Fresh & Easy and Safeway in the US. – shared some of their ethical trading and The summit explored the evolution of marketing initiatives. eco-labels – such as Organic, Fair Trade and The last session of the summit – organic Rainforest Alliance – in an increasingly global plus strategies – began with an update on the food industry. The advent of international sup - global organic products market. Amarjit ply chains is leading many consumers to Seth Goldman, co-founder of Honest Tea. Sahota, President of Organic Monitor, showed become disconnected from agriculture and how pioneering organic food companies food production methods. Scott Exo, Execu - the ‘de-commoditisation’ of food products by were integrating sustainability into their cor - tive Director of Food Alliance, echoed the providing greater traceability to consumers. porate ethos and how some eco-labels were general sentiment at the summit, calling for The first session explored sustainability ini - converging.

Food safety In brief… support G Stratum Nutrition, a Novus International G TricorBraun has acquired Penn Bottle and business, reports that its parent company has Supply Co, the Philadelphia-based distributor THE International Bottled Water Association acquired a significant interest in ESM Tech - of rigid packaging with approximately (IBWA) has applauded the US Senate and nologies LLC of Carthage, Missouri. ESM US$50million in annual revenue. The family- House of Representatives for passing the Technologies now becomes a 'joint venture' owned Penn Bottle and Supply Co was Food Safety Modernization Act, “the largest between its previous owners and Stratum's founded in 1920 by Edward Probinsky. “This is overhaul of the federal food safety laws since parent. ESM will continue to be run by cur - a huge opportunity. Our focus has always the enactment of the Pure Food and Drug rent management. Previously, Stratum Nutri - been on providing world class customer serv - Act of 1906.” IBWA supports this legislation tion and ESM had been working together ice; a philosophy we share with TricorBraun. as part of a large coalition that includes other under a strategic alliance termed a 'Technol - We’re excited about the additional options food and beverage producers, manufacturers, ogy Partnership'. This investment allows ESM and resources that will be available to our and associations. Technologies and Stratum Nutrition to accel - customers and personnel as we join the Key provisions of the new law include: erate growth opportunities internationally. TricorBraun team,” said Rich Probinsky, grand - G More frequent FDA inspections. Domestic Together they will capitalise on their strengths son of the founder and President and CEO. facilities will be inspected based on risk: high to accelerate new product development and St Louis-headquartered TricorBraun claims to risk facilities at least once every three years, global sales of their combined product port - be the largest distributor of rigid packaging and low risk facilities at least once every five folio to manufacturers and marketers of bev - solutions in North America, with over 40 years. erages. locations globally and annual revenues G Provides FDA with mandatory recall approaching US$1billion. authority for those incidents that involve seri - G RockTenn, one of North America's leading ous adverse health consequences or death manufacturers of paperboard, containerboard G The Austrian packaging producer Greiner (Class I Recall) and consumer and corrugated packaging, has Packaging International has opened a new G Hazard analysis and identification of pre - acquired the Smurfit-Stone Container Corpo - facility in the city of Apodaca, Mexico, to serv - ventive controls. Each registered facility will be ration to create a US$9 billion leader in the ice the markets in Northern and Latin Amer - required to conduct a hazard analysis of rea - North American paperboard packaging mar - ica. Willi Eibner, CEO of Greiner Packaging sonably foreseeable hazards and put into ket. With annual net sales of $3 billion, Rock - International, said; “In Apodaca we have rented place preventive controls designed to signifi - Tenn operates locations in the US, Canada, a hall of about 2,000 sq m. on a long term cantly minimise or prevent those hazards. Mexico, Chile and Argentina. The company basis. Moreover, we have the option of pro - (IBWA members have been required to will maintain its headquarters in Norcross, longing the rental agreement and more than develop and implement a Hazard Analysis Georgia. Smurfit-Stone is one of the indus - doubling the production area.” Critical Control Points (HACCP) programme try's leading integrated containerboard and The Managing Director of the new inde - since 2002.) corrugated packaging producers and one of pendent subsidiary is Gerald Bernecker. By the G Records maintenance and access. Each reg - the world's largest paper recyclers. Smurfit- beginning of 2011, Greiner Assistec S.A. de istered facility will be required to document Stone has manufacturing mill capacity of 7 C.V. planned to employ a staff of 40 people. its hazard analysis and preventive controls sys - million tons, and when combined, RockTenn On the new premises, state-of-the-art Euro - tem, including corrective actions and prod - will have 9.4 million tons of total production pean injection moulding machines reserves are uct/environmental testing, and to make those capacity, including 7.5 million tons of mill pro - being used and will be complemented with records available to FDA upon request. duction in the containerboard market. more new technology within the next years. 18 DEVELOPMENTS Soft Drinks Internationa l – February 2011 Ingredients Fast microbiological detection

THE Döhler TransFast-System is a new microbiological detection method claiming significant benefits: it is easy to use, has a short incubation time and can be analysed within seconds. The ready-to-use TransFast- Gel makes it easy to prepare the sample as there is no need to liquify the agar or keep it warm. The liquid gel promotes the flow of nutrients to possible contamination sources, allowing contamination to be recognised early. A further feature is the back-lit Trans - Fast-Incubation Lightbox, in which the sam - ple tubes are lined up next to each other in front of the light source. The direct light - With the TransFast-System from Döhler, the first qualitative results can be seen after just 24 hours. ing of the transparent samples allows any possible contamination to be identified Döhler also offers other microbiologically assurance in the production of water and immediately. There is no need to use petri selective nutrient media under the Döhler non-alcoholic beverages to be carried out dishes, allowing the evaluation time to be Microsafety Design (DMD) brand. The in a simple, consistent, cost-effective and reduced by up to 90%. company maintains these allow quality reliable way.

Weight Tooth friendly management stevia results DENTAL professionals have given their seal of approval to Wild's Sunwin Stevia. Tooth - SOLAE, the soya ingredient supplier, has friendly International, a non-profit associa - carried out a weight management con - tion governed by dental professionals, has sumer research study across 11 countries. said that Sunwin Stevia developed in part - The research revealed taste as the number nership with Sunwin International Neu - one most important product attribute in traceuticals Inc, poses no risk for teeth. the UK, and the importance of protein to Their conclusion was based on a plaque- UK weight managers. pH telemetry study conducted at the Den - The survey included five countries in tal Institute of the University of Zurich. The Europe to better understand consumers’ study was the first conducted by the Swiss Wild’s Sunwin Stevia is Toothfriendly approved. behaviours, motivations and practices in institute that demonstrated that the stevia managing weight and their usage of foods product does not depress the plaque-pH “Stevia provides interesting opportunities providing weight management benefits. The below the critical level of 5.7. When the for manufacturers of toothfriendly prod - study also looked at product attributes acid concentration falls below this thresh - ucts,” confirmed Dr Albert Bär of Tooth - important to consumers in selecting foods old, teeth can be damaged. friendly International. “Stevia’s all-natural to support their weight management goals, image will be compelling especially for and specifically, consumer understanding those consumers who truly read labels and and awareness of protein in weight man - can play an important role in helping food are health-conscious.” agement. manufacturers develop great-tasting satisfy - Wild product development specialist, “Consumers are increasingly looking for ing food products targeting this growing Matthias Sass, said: “We see tremendous ways to easily manage their weight through segment.” opportunities for the use of Stevia in all convenient foods and beverages,” said Rein - According to Solae, soya protein helps kind of food applications and also in tooth - hart Schmitt, Managing Director – Solae consumers feel full longer, delivering a sati - friendly products. Currently, we are the only Europe. “As Solae continues to invest in ating effect similar to that of other pro - one to offer Stevia for which the Tooth - future ingredient innovation, this research teins. As part of an energy restricted diet, friendly endorsement is obtained.” helps us identify and better understand the soy protein can aid in weight loss and opportunities for protein-enhanced foods weight management. Soy protein also offers targeting weight management. Our data a unique advantage as a high quality protein indicates that today’s consumer under - source that can help reduce the risk of Send your news to stands the important role protein plays in heart disease, by reducing the total and news@ helping them manage hunger. As a high- LDL-cholesterol levels when part of a diet quality plant-based protein, soya protein low in saturated fat and cholesterol. softdrinksinternational.com

20 INGREDIENTS Soft Drinks Internationa l – February 2011

which combines high solubility with heat Whey protein gets stability, a long shelf life and neutral taste. Mark Neville concludes: “The IOC advice sporting approval combined with the potential mainstream market revealed by the Volac research VOLAC has welcomed the latest Interna - makes powerful reading for sports drinks tional Olympic Committee’s (IOC) Consen - manufacturers. Against this backdrop, and sus Statement on Sports Nutrition which with the manufacturing challenges over - recommends that athletes consume high come, now is the time for drinks manufac - quality proteins, soon after exercise and at turers to bring innovation to the sports optimal amounts throughout the day, as a recovery market by combining the benefits way of maximising the long term gain and of this high quality whey protein with car - repair of muscle. bohydrates and fluids in a clear, convenient Suzane Leser, Nutrition Manager of and refreshing beverage.” Lifestyle Ingredients, Volac, and Vice-Chair of the European Specialist Sports Nutrition Alliance (ESSNA), said this advice repre - sents good news for the whey protein Volac's whey protein isolate Volactive Hydrapro. EFSA rules on oats industry, following, as it does, the limited endorsement of protein quality by the the day as part of the day’s total protein A SCIENTIFIC panel of the European Food European Food Safety Authority (EFSA) intake”. The IOC also recommends that Safety Authority (EFSA) has published a under article 13.1 rulings on protein and athletes “take 15-25 g of such protein after positive opinion on a disease risk reduction whey protein. each training session to maximise the syn - health claim dossier for oat beta-glucan fol - She said: “The importance of consuming thesis of proteins.” lowing an application from CreaNutrition high quality protein at strategic points in Mark Neville, Head of Lifestyle Ingredi - AG submitted pursuant to Article 14 of the the day has emerged since the last IOC ents, Volac, observes that it is not only the EC regulation on nutrition and health Consensus Statement in 2003, and is now demanding training regimes of potential claims. being recognised as key to athletic per - Olympians that will drive the sports nutri - According to the positive opinion of the formance, alongside hydration and energy. tion market. “Consumers, trying to com - EFSA panel for dietetic products, nutrition “The new Consensus will form the basis bine a physical fitness regime with a hectic and allergies (NDA), foods providing 3g of for nutritional guidance to athletes in the lifestyle also place a high value on conven - oat beta-glucan per day can bear the health run up to London 2012 and this is great ience. Our research, conducted among claim: “Oat beta-glucan has been shown to news for the whey protein industry, partic - consumers committed to undertaking sport lower/reduce blood cholesterol. Blood cho - ularly as the IOC experts go further than or exercise, showed that there is a poten - lesterol lowering may reduce the risk of EFSA in recognising that not all proteins are tial mainstream market for a sports recov - heart disease.” The health claim still needs equal, and recommending that athletes con - ery drink containing whey protein.” to be approved by the EU Commission. sume those of high quality. This would Until recently, the addition of whey pro - Bioactive oat beta-glucan is the choles - include whey protein as it has one of the tein to clear beverages has not been with - terol-lowering constituent of CreaNutri - highest biological values.” out its technological challenges. However, tion’s OatWell oat bran ingredients. The IOC statement advises that “Foods Volac has overcome these difficulties with or snacks that contain high-quality proteins the development of Volactive Hydrapro – should be consumed regularly throughout an enhanced, fat-free whey protein isolate

Sweet sports recovery In brief…

ADM Cocoa is promoting the use of cocoa G The Best Innovative Stevia Product 2010 powder in dairy-based chocolate flavour award went to Naturex, the French com - beverages, which can be consumed as an pany based in Avignon, at the recent Malta alternative to sugar-rich commercial sports Stevia 2010 conference organised by recovery drinks. The company maintains ISANH (International Society of Antioxi - that with the market for sports drinks in dants in Nutrition and Health). Talin (Thau - Western Europe expected to grow at a matin), a low-calorie flavour modifier, a CAGR of 4% by 2014, the opportunity to performance. Further high quality cocoa natural protein, is physically extracted from position dairy-based beverages as beneficial powder can effectively mask the bitter taste the katemfe fruit, Thaumatococcus daniellii, to sports recovery can help set manufactur - of some protein-rich sports recovery bev - from the West African rainforests. ers apart. ADM's own deZaan D21MC erages. cocoa powder is claimed to provide a A key functional advantage of deZaan G The Food Additives and Ingredients unique flavour and stability in long shelf life D21MC in dairy beverages is that it inhibits Association has updated and relaunched its dairy-based recovery drinks. protein agglomeration and provides excel - website to present the latest facts and Chocolate milk has proven to be an lent stability against sedimentation, resulting information about food additives and ingre - excellent recovery aid after prolonged in a smooth mouthfeel. dients in a clear and easy to read style. The physical activity as it helps to replenish the Steve Laning, Innovation Director at site – www.faia.org.uk – provides the defin - nutrients that exercisers lose during a long ADM Cocoa, commented, “Chocolate milk itive source of information about E-num - workout. It also offers the added health or chocolate flavour dairy-based sports bers (food additives) and functional benefits of calcium. The higher carbohydrate recovery drinks are a more palatable, con - ingredients. It features a useful glossary, an content of chocolate milk compared to venient and cost-effective option than exist - extensive list of Frequently Asked Ques - standard milk is thought to contribute to its ing alternatives on the market.”. tions and useful web links. Make time for something new… IFEIFE isis thethe UK’sUK’s largestlargest foodfood & drinkdrink tradetrade eventevent wherewhere overover 1,1001,100 supplierssuppliers fromfrom aroundaround thethe worldworld willwill showcaseshowcase thousandsthousands ofof NEWNEW products.products.

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BEST OF ISH BRIT REASE VER 1,100 INC rgins O your ma SUPPLIERS 22 ProDUCTS Soft Drinks Internationa l – February 2011 Juices & Juice Drinks Peckish message Sporty new look

UK Innocent's 2011 campaign carries the UK The launch of a new-look 500ml Still strapline 'here to save the peckish' to show Vimto bottle to attract teens ‘on the go’ sig - how its smoothies are a tasty way to be nals the introduction of a new packaging healthy when you’re feeling peckish. The cam - design for the brand, set to be rolled out paign, from the newly appointed RKCR/Y&R across the entire portfolio in 2011. Extensive agency, features a caped innocent smoothie research among the brand’s core target superhero saving consumers from the temp - audience shows the new V-shaped Splash tation of unhealthy snacks, to the tune of a design increases the message that Vimto is fruitier version of Queen's famous Flash Gor - refreshing and emphasises its fruit content. don. Also the research suggested the new design Damon Collins, Executive Creative Direc - would encourage lapsed and non-users to tor at RKCR/Y&R, said: “As an agency we are try the brand. incredibly excited to be working with inno - The new 500ml bottle has curved con - cent. The silliness of such a dramatic song tours for easy grip, ridges at the neck and a combined with the use of home-made props sportscap to make ‘on the go’ drinking eas - with strings etc all on show, feel appropriate ier. According to Vimto's research teens to innocent and its heritage of un-addy ads.” would be 65% more likely to purchase Innocent, the number one smoothie brand Vimto in the new sportscap bottle versus in the UK, is investing over £2.7million in the the previous design featuring a wide mouth campaign which runs throughout the year. The and screw top. Vimto 500ml Still is available in Original flavour TV, poster and digital campaign will be sup - Vimto is supporting the launch with a ported by a dedicated website, i-phone appli - nationwide telesales drive, themed point-of- Vimto continues to grow in volume and cation, on-pack and in-store activity. sale material in-depot, including totems and value. We are keen to make sure our offer - posters, and the distribution of free point-of- ing and image always hits the mark and sale kits for retailers. we’re confident that the new-look 500ml Senior Brand Manager, Emma Hunt, said: Still bottle and packaging redesign will create With veggies “Our brand repositioning to target the teen more trial and awareness and give retailers market has been a tremendous success as even more confidence to stock Vimto.” NEW ZEALAND Just Juice with Veges range has prospered with the return to school for the new year. Its 1.8 litre packs have become well established over summer Double and now the 250ml single serves have accel - erated as parents look for healthy lunch concentrate options. Nutritionist Jacquie Dale said youngsters UK is introducing Robinsons Double needed a variety of fruits and vegetables so Concentrate to its squash brand in a new they could get more antioxidants and a wider easy-pour pack featuring a moulded easy-to- range of nutrients. Just Juice with Veges went grip handle. Available to retailers from a long way towards achieving this. March, Robinsons Double Concentrate Flavours in the range were promoted one comes in 1.25 litre and 1.75 litre formats by one, in a simple but effective marketing across its Regular and No Added Sugar vari - strategy. The range currently features three ants. flavours: Tropical with Carrot and Pumpkin, Debbie Eddy, Robinsons Brand Controller, Pineapple Passionfruit with Carrot and Broc - Britvic, commented: “Moving into the Double coli, and Orange Mango with Carrot and Concentrate market with Robinsons was a Beetroot. natural step for the brand, which is currently worth £217 million (42% value share) and growing by 4% (+4% volume). Attitudes to soft drinks have shifted over the last couple of years, in light of the recession, with con - sumers consistently demanding value for money. It’s not just about saving pennies at any cost, it’s about consumers still being able nate this risk.” to enjoy their favourite brands, but not nec - The new bottle is more eco-friendly with essarily paying a premium for the privilege.” a 61.3% reduction in the amount of PET She added: “The innovative new design of used and a 35.1% reduction in the amount the bottle helps to minimise waste. Our of packaging used per litre, as well as a research tells us that many children are reduction of 693 tonnes of CO2 per year. allowed to pour their own squash and this The launch is being supported by a sometimes leads to over-pouring. The pour £6.8m million campaign. which will include control feature on the new bottle will elimi - television advertising. Soft Drinks Internationa l – February 2011 JUICES & JUICE DRINKS 23 Sales milestone

USA/CHINA Minute Maid Pulpy has joined the roll call of Coca-Cola brands that have achieved global retail sales of more than US$1 billion, bringing the number of billion dollar brands in the company's port - folio to 14. The brand has reached the US$1 billion sales mark in five years. This milestone marks the first time that a brand of The Coca-Cola Company, devel - oped and launched in an emerging market, has reached the billion dollar mark. Minute Maid Pulpy was introduced nationally in China in 2005, and is now among the pre - mier juice drink brands in 18 territories across three continents including Indonesia, Taiwan, Philippines, Thailand and . In 2010, Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam. In addition, Pulpy was launched in Mexico as Valle Pulpy under the del Valle trademark. In Kazakhstan, Pulpy is sold as Piko Pulpy. The brand is poised for further global expansion in 2011. Joseph Tripodi, Chief Marketing and Com - mercial Leadership Officer, TCCC, said: "The rapid scalability of the Pulpy brand in devel - oping markets is critical to the continued Muhtar Kent celebrates Minute Maid Pulpy's achievement. growth of the global juice business of The Coca-Cola Company. The development in scale innovation from any part of the world." is available in a range of other flavours in dif - China of the Pulpy brand, one that is now Minute Maid Pulpy is a natural juice drink ferent markets, such as , Tropical, growing share in many other markets, is a tes - with real fruit juice and real orange pulp. Mango/Orange, Pink Grapefruit and tament to the ability of our system to rapidly Orange is the core flavour but the product Aloe/Apple. range extended Summer meltdown

SOUTH AFRICA 2 litre Elopak variants SOUTH AFRICA The southern summer have been added to the Zing Fruit Juice promotion by the country's big-selling Liqui- range from Pacmar, joining the well-estab - Fruit long-life juice brand has again gener - lished 1 litre and 200ml Tetra Pak offerings. ated huge crowd participation and extensive Pacmar explains the decision to extend the local media publicity beginning with the range “was made to meet the rising con - appearance of a ‘mysterious iceberg’ off a sumer demand for savings through bulk pur - popular beach. chases.” Consumers were invited to photograph Zing is a fruit nectar range combining juice, themselves and Liqui-Fruit with the ‘iceberg’ water and permitted sweeteners. The fruit on its travels. A grand finale in Cape Town in Liqui-Fruit is made by Paarl-based Ceres juice content ranges mid-January saw Linda Lloyd from Hout Bay Fruit Juices, South Africa’s largest juice pro - between 20% and 70%. take the top prize of R50,000. ducer and part of the Pioneer Foods group. “The feedback from Zing’s consumers in Africa has been rather exceptional,” says Pac - Limited edition mar’s Renay Bunke. “The brand has really lived up AUSTRALIA Producer Saxby’s has done to its expectations and it well over the southern summer, a period of continues to grow due unprecedented weather stress on the east to the escalating con - coast of the continent, with a limited edition sumer demand.” Toffee Apple flavour. Consumers gave a very As well as South positive reception to the drink, offered in Africa, Zing is also sold 600ml bottles. in Botswana, Swaziland, Saxby’s Toffee Apple has been distributed Namibia and Zambia. primarily in the producer’s key market catch - ment area of northern New South Wales newspaper and was a two-term mayor as but has also been available elsewhere in well as a long-serving councillor. His first NSW and Queensland. beverages were bottled at Chatham, near Saxby’s was established in Taree in the late Taree, under the label ‘George Saxby, Man - www.softdrinksinternational.com 1850s by young English immigrant George ning River’. The company is still family- Saxby who also established the region’s first owned. 24 ProDUCTS Soft Drinks Internationa l – February 2011 Squeezed fruit

USA Inc, a division of PepsiCo, is testing a new portable children's snack called Tropicana – a smooth blend of real squeezable fruit. Tropicana says it has created this innovative new food line to help “moms squeeze the goodness of fruit into kids’ daily diets by making fruit fun.” Tropicana worked with families and health experts to develop Tropolis. Price, availability and convenience are, according to Tropicana, the three main barriers for mothers when it comes to making fruits and vegetables part of everyday routines, leaving Americans, including children, short on the five to 13 fruit and vegetable servings recommended for everyday consumption. The brand believes the fruit goodness, nutrition and portion size of Tropicana Trop - olis will appeal to mothers. It boasts a smooth blend of real squeezable fruit, is a good source of fibre, and offers 100% of the recommended daily value of vitamin C, with no added sugars, artificial sweeteners or high fructose corn syrup; and no artificial flavours, colours or preservatives. “Mums have fond memories of Tropicana cialist team at innocent, the carafe contains from their own childhoods, and our hope is Carafe pack 25% recycled material, and is claimed easier for that this new nutritious snack will give them consumers to use and convenient to recycle. yet another way to give their children fruit UK Innocent has chosen a new recylable PET The company says 11 juicy oranges and goodness,” said Memo Maquivar, Tropicana carafe to launch a new range of juices. The eight large apples goes into each carafe. Vice-President of Marketing. “For kids, we not-from-concentrate range includes an orange As with all its products, the company will be want Tropicana Tropolis to be all about mak - juice (both with bits and smooth) and an donating 10% of profits to people in need ing fruit fun and being drawn into ‘a world apple juice. Developed and designed by a spe - through its innocent foundation. of good’.” Tropicana enlisted the help of children to identify the flavours they like most, resulting shirts to be won instantly when consumers in the sweet and sour Tropicana Tropolis Bear promotion check their unique on-pack code on the varieties: CherryWorld, GrapeWorld and www.feelgooddrinks.co.uk website. AppleWorld. The pouch package is designed UK Coinciding with this month's screen - Steve Cooper, co-founder and Marketing to fit in lunchboxes and small hands for a ings of Warner Bros new animation movie Director at Feel Good Drinks, said: “We fun-to-squeeze experience. Yogi Bear the Feel Good Drinks Company, are delighted to be the sole soft drinks the film's official soft drinks partner, is run - partner of Yogi Bear as it is such a fantastic Tropicana Tropolis is ning a major on-pack promotion on its feel good movie and a perfect fit for our available in select Feel Good Kids Range. kids brand. Our Feel Good Kids drinks are stores in limited Consumers have the chance to enter made with 100% natural ingredients and markets beginning the 'smarter than average' competition to absolutely no added sugar providing one of late January 2011. If win a Wild Family Adventure to Florida, your five a day; they also provide great successful, expanded USA. The promotion is featured on all Feel refreshment for thirsty kids making them a distribution is Good Kids four-pack cartons. In addition great addition to Yogi’s ‘pic-a-nic basket!” expected in 2012. there are 500 limited edition Yogi Bear T-

In brief…

G UK Princes, one of the country's leading food and drink companies, reports it is plan - ning to build on recent sales growth with a campaign of investment which will see the brand launch a new on-pack offer, as well as a new consumer website, www.princes.co.uk The new phase of investment follows Princes’ ‘Yours to Enjoy’ consumer advertising campaign last year which reached more than 16 million people. Soft Drinks Internationa l – February 2011 JUICES & JUICE DRINKS 25 rebranding More flavours

AUSTRALIA One of the country's best- CHINA SkyPeople Fruit Juice Inc, proces - known juice products is being rebranded sor of kiwifruit, apple, pear and other con - from March as the result of an investigation centrated specialty fruit juices and last year by the Australian Competition and manufacturer of Hedetang-branded fruit Consumer Commission (ACCC) which beverages, has unveiled four new Hedetang resulted in the producer agreeing to court- juice labels for a 500ml bottle. The manage - enforceable changes. National Foods’ Berri ment expects to expand distribution of Australian Fresh will henceforth be known Hedetang-branded fruit juice beverages to as Berri Australian Grown. 200 retail locations in multiple cities includ - The ACCC was concerned that the ing Beijing, Tianjian, Wuhan and Xi’an by the packaging used until recently suggested that end of the second quarter of 2011. the products contained only juice that was Yongke Xue, CEO of SkyPeople Fruit freshly squeezed, when in fact they could On the way out – to become Berri Australian Juice, said: “We now sell six flavours of contain either fresh juice or a blend of Grown. Hedetang juices in 280 ml glass bottles, our fresh and aseptically stored juice. new 500 ml glass bottle and case packs, National Foods accepted that the Aus - aseptic storage meant and how this helped including apple juice, pear juice, kiwifruit tralian Fresh packaging might have misled ensure a consistent product year-round. It juice, mulberry juice, kiwifruit cider and some consumers and agreed to rebrand, stressed that no added preservatives were mulberry cider. We position our juices at a withdraw old stock and publish corrective used and that the range contained no con - premium retail price of 4.80 yen or advertisements. centrate stock. All juice is Australian-grown. US$0.73 for the 280 ml bottle, 11.80 yen The company explained to consumers in Content of the range will remain the same or US$1.79 for the 500 ml bottle and both advertising and website text just what under the new branding. 78.00 yen or US$11.84 for our six-pack box. Our pricing, unique flavours and supe - rior taste of our beverages allow us to spinach and has about six times the vitamin retain shelf space at some of the best Totally Wild C content of oranges,” said trade back - known food retailers in China.” ground notes for the new product. He added that: “We are extremely SOUTH AFRICA Totally Wild, a com - “Baobab also contains high levels of cho - pleased with our results so far, with our pany that specialises in making beverages lesterol-busting pectin.” beverage sales growing by an impressive and foods using indigenous African plants, Cape Aloe and Baobab has a sweet, 89%, from US$5.3 million in 2008 to has extended its juice range. The newest tangy and fruity flavour. It joins Totally Wild US$10.0 million in 2009. The new labels, addition is Cape Aloe and Baobab, mar - Cape Aloe with and Hibiscus along with expanded distribution into new keted as combining two of Africa’s ‘super - Extract, and Cape Aloe and Mango Juice. markets, will help increase our brand foods’. The aloe ferax pulp used in the juices is awareness and sales.” “Recent research has discovered that harvested sustainably from plants growing SkyPeople currently sells Hedetang juices baobab contains more antioxidants than naturally in the Western Cape region and to more than 100 retail stores in Xi'an, Bei - blueberries and goji berries, double the cal - only organic baobab is used. The juices are jing, Wuhan, Tianjian and other cities in cium of milk, more iron than red meat or all certified kosher. China.

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The Totally Wild range. 26 PRODUCTS Soft Drinks Internationa l – February 2011 Energy & Sports Drinks Well played Another market

SOUTH AFRICA Powerade has aligned The V energy drink, created initially itself closely with Proteas, the nation's cricket in New Zealand and nowadays also a big team, in a campaign known as the Chosen seller in Australia and several other mar - One which embraces radio, print and digital kets, is being introduced to Spain. Mark while also utilising tested platforms such as Cowsill, Managing Director of V-producer player appearances, product placement and Frucor Beverages, described this as another television. Initiatives have also included a significant step towards achieving a plan to prize where the winner and friends play make V a global brand. with the Proteas, as well as match ticket This plan was made more feasible by giveaways. Suntory’s purchase of Frucor in 2009. “Sun - “Just as Cricket South Africa chose Power - tory’s support, knowledge and networks ade to hydrate the Proteas, so too do we will be invaluable for Frucor as we up our strive to be the country’s number one,” said focus on the global growth of our brands Ismail Nanabhay, Senior Brand Manager, and business over the next five to 10 Sports and Iced Tea, at Coca-Cola South years.” Africa. Product placement is “the greatest Frucor is confident Spain has a lot of challenge” of the campaign, said Nanabhay, potential for V. “The Spanish market for offering very effective exposure. energy drinks is showing solid growth, yet it Players are drinking several Powerades a is still relatively underdeveloped compared day, based on a belief that “the team or indi - to the rest of Europe,” said Cowsill. “This vidual that can best recover from strenuous provides us with a great opportunity, par - exercise, replenish lost nutrients and elec - ticularly given our relationship with Frucor’s trolytes and then refuel sufficiently for the Spain-based sister company, experience with V in the UK, Holland, Swe - next day’s play is the team that will set his - .” den and Argentina, and we are using this tory alight,” he said. Leading the Spanish market introduction knowledge as well as the insights we have The trick, however, was for the Powerade is Scott Johnson, Frucor’s General Manager gained over the last three years through activation team “to consistently capture the International, who is based in Amster - our extensive market research in Europe,” consumption of the product by the player, dam.“We have learnt a lot through our he said. thus ensuring that our target market under - stands the Long-neck hot fill authenticity and uniqueness of USA Greater>Than’s all-natural sports/ our product”. hydration beverage based on coconut water has been introduced in the first 20oz stock PowerFlex PET container from Amcor Rigid Plastics, a leading producer of organic PET packaging. The hot fill bottle gives shelf appeal by offering a glass-like appearance, a UK Powershot Organic Energy is a new smooth feel, and easy labelling. tea-based drink providing natural energy. Greater>Than, a start-up company based There are three variants: ginseng, acai and in Highland Park, Illinois, undertook exten - tea-based, using white, black and green tea sive research to develop a novel beverage blended with agave syrup, a natural sweet - formulation and brand concept which capi - ener, fruit juices (pomegranate, peach and talises on Amcor’s distinctive long-neck, cherry) and natural mineral water. The still panel-less packaging. “The PowerFlex bottle drink has 86 calories per serving. is unique,” said founder Mark Sider. “It is terol. The beverage has more electrolytes Producer Powershot Brands has also taller than other 20oz sports drink contain - than leading sports drinks. developed three mini shots featuring ginko ers, clean-looking, and gives us a big edge in The drink contains no artificial flavours, biloba and ginseng. terms of providing eye-catching shelf colours, sweeteners, or preservatives. The appeal.” 70 calorie per 20oz beverage is sweetened The start-up firm worked with sports with a combination of all-natural sweeten - scientists and beverage nutrition formula - ers including stevia. The product line cur - tors to create a sports/hydration drink that rently comprises Lemon Lime, Orange, and uses healthy coconut water as the main Tropical. ingredient. “We made a major advancement The bottle features a patented panel-less in the beverage business by taking a fruit design which takes hot fill (185º F) bottle juice and making it a sports drink,” said options to a new level. Amcor’s structural Sider. The product is scientifically formulated design eliminates the panels, and unlike to deliver high-performance hydration via competitive containers, provides a large, all-natural ingredients with no fat or choles - completely smooth rib-less label panel.

! g s n s is i Soft Drinks Internationa l – February 2011 lu d m a e P ’t le c n - n o ld e D r r Snow show o fe w n e o USA Having signed an agreement with the Metro Denver Sports th C Commission, a Colorado non-profit corporation, Arvada-based Jump Innovations was the exclusive energy drink at January's Den - ver Big Air event, a two-day international ski and snowboard competition. Jump Innovations offered three brands of energy beverages: Recon Coffee Energy Cola, Sentinel Vigilant Energy, and Hot Pure Energy. These zero-carbs, zero- calories, zero-fat energy drinks are available in selected stores throughout Colorado, northern Texas and New Mexico. “Jump Beverages is extremely excited to support Denver Big Air. This first-of-its-kind event in Denver will offer our brands great exposure within the ski industry and the Colorado market. We con - sider our unique flavours and no bitter aftertaste to be our best selling points and sharing them at this event fits perfectly with our company’s direction,” said Michael Newlon, President of Jump Inno - vations.

Can art

UK Relentless has unveiled new artwork on its cans emulating the brand's ‘No Half Measures’ ethos. The release coincides with the launch of a new sugar free, 20 calorie addition to the Relentless family – Relentless Libertus. The company explains that its tag line 'No Half Measures' serves as a reminder to “never compromise. To perfect your art. To cele - brate and encourage at every turn. And it’s with this in mind that five attributes were chosen: Origin (Vision), Inferno (Suffering), Immortus (Endurance), Devotion (Obsession) and Libertus (Mas - tery). Together, they add up to define No Half Measures.” The Global Nutraceutical Event

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Join us on Follow us on 28 ProDUCTS Soft Drinks Internationa l – February 2011 Water & Water Plus Beyond water Hydration for

AUSTRALIA The many healthy attributes children of coconut water position this fast-growing category perfectly for association with, via UK Britvic has launched Robinsons Fruit endorsement or publicity appearances, Shoot Hydro, a new spring water drink celebrities known for their interest in health aimed at children aged 7-11 years. There are and personal wellbeing. Australian entrepre - three flavours in the range: Orange & neur Russell has leveraged this very Pineapple, Apple & Raspberry and Blackcur - effectively with his Beyond 100% coconut rant. water. The drink is made from spring water, with The product, packed in attractively hued a hint of natural fruit flavour, free from sugar 300ml bottles, has appeared at swimwear and artificial colours and flavourings. It will be and other fashion showings, while its own available in a sports bottle format (350ml regional launches have been attended by a bottles or a four-pack and an eight-pack of galaxy of celebrities from sports, fashion and 250ml bottles) designed to appeal to children social scenes. that are active and need to stay hydrated. Lipton has developed this further by per - Supporting the launch is a £2.5 million suading health venues and a surf accessories marketing campaign. This will include cinema chain to stock the line, as well as health and TV advertising throughout the year, start - stores, delis, supermarkets and other retail ing in April, as well as a series of press adver - channels. torials communicating the range’s benefits in Beyond 100% coconut water has under - both print and online media. taken joint promotions, such as with a cos - The new Robinsons Fruit Shoot Hydro metics brand. Regular product placements in range will replace Robinsons Fruit Shoot newspaper and magazine food sections have H2O. added to Beyond’s growing profile. Not sur - prisingly, Lipton uses Facebook and Twitter to maximise the impact of these marketing initiatives. rugby support

UK Highland Spring has entered into a new partnership with Scottish Rugby to become the official bottled water partner to the national team as well as Glasgow Warriors and . The three year deal will see the brand provide water for the team as well as the Glasgow and Edinburgh teams. In addition Highland Spring will be the official bottled water partner to the Emirates Airline Edinburgh Sevens when 16 countries The new sponsorship was launched by including the Scotland Sevens team play in Scotland players , and the finale to the HSBC Sevens World Series Ross Rennie at Murrayfield. at Murrayfield on 28th and 29th May 2011. Highland Spring already supplies water to age people to adopt a healthier and more six of the Aviva premiership rugby teams active lifestyle. Mike Blair, Scotland and Edin - and 18 Scottish rugby clubs, including cur - burgh scrum-half, said: “As players we all rent champions Currie and cup holders Ayr. understand the importance of hydrating As the UK’s leading produced brand of properly. Highland Spring is a proud Scottish bottled water, Highland Spring is committed company and we are delighted to receive to supporting sport at all levels and encour - their backing.”

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Soft Drinks Internationa l – February 2011 Low sodium

DUBAI The supermarket chain, Emirates Co-operative Society, has taken on a number of new food and beverage agencies as part of its evolution as a major distribution company. One key agency is for Erikli spring water from Turkey, promoted as having very low sodium content. Erikli is offered in a variety of pack - aging options, from 225ml to 5 litre.

Optimum Business Lake break Performance UK Natural mineral water Aqua Pura is focusing on its source, deep in the Cumbrian countryside, with a new on-pack offer which runs until May. Having undergone a major relaunch based on its Cum - brian provenance, Aqua Pura is offering consumers the chance to win a luxury break in the Lake District. 10 – 12 May 2011 Working with Cumbria Tourism, Aqua Pura has sourced a range of GENEVA PALEXPO | Switzerland top quality accommodation, including hotels, B&B’s and self-catering options. Winners will also receive spending money and vouchers for free entry for a number of activities. The promotion will also offer thousands of 2-for- 1 vouchers for popular Lake District attractions Register today: to the runners-up. Graham Breed, the brand's Marketing Director, said: “We are proud of our Cumbrian roots. We wanted to give consumers the  FREE fast-track entry chance to visit the outstanding countryside in the Lake District. We believe that our latest promotion will drive interest to the bottled  water fixture, helping to drive sales and add value to the category.” FREE Event Guide  SAVE €100 entrance fee

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Join us on Follow us on 30 PRODUCTS Soft Drinks Internationa l – February 2011 name change Carbonates UK Diet Irn-Bru has changed its name to Irn-Bru Sugar Free. The introduction is being supported by a heavyweight marketing cam - paign which includes TV advertising for the Heart support first time in five years. The name change does not mean a change to the secret USA February is American Heart Month, recipe of Diet Irn-Bru which will remain and for the fourth consecutive year Diet exactly the same. Coke is partnering with the National Heart, Jonathan Kemp A.G.Barr Commercial Lung, and Blood Institute to support The Director commented: “Diet Irn-Bru has Heart Truth campaign. This year Diet Coke always been sugar free and after two years has created a national game of 'Capture the of successful campaigns reinforcing the Flag,' inviting people to visit DietCoke.com/ 'Sugar Free' benefit, we feel now is the right HeartTruth where they can capture flags with time to make this name change. We are see - a click of the mouse to trigger a donation ing a growth in the low calorie soft drinks from Diet Coke to heart health programmes. market and it is important the benefit of our William White, Group Director, Coke The Heart Truth help educate women about product is clear to consumers.’’ North America, said: “We’re dedicated to the seriousness of heart disease and the ways encouraging new generations of people to be they can incorporate heart healthy habits into active, stay extraordinary and become advo - their lifestyles.” cates for heart health.” Diet Coke will be hosting 'Capture the The Heart Truth campaign has made great Flag' games in Atlanta, Austin, Boston, Chicago, strides in raising awareness about the need Columbus, Seattle, and Washington DC. for a healthy heart, but heart disease is still Through these games and a special partner - the number one killer among women. ship with Subway restaurants, Diet Coke will “Partnering with Diet Coke provides an be donating over US$300,000 to local heart opportunity to place The Heart Truth mes - health organisations in February. sage into the minds and hands of millions of Diet Coke has released limited edition cans women across the United States,” said Dr and bottles in recognition of American Heart Ann Taubenheim, Project Director for The Month. National television and digital adver - Heart Truth campaign. “The resources and tisements will animate the heart flag graphics support that Diet Coke has committed to from these packs.

marketing campaign featuring nationwide sam - revamp success pling, trade advertising and consumer PR. It promotes as a way of bringing a taste UK Sunkist, part of the Vimto portfolio, of Californian summer, surf and sunshine into reports that since its relaunch the brand has city living with the strapline ‘Catch a Sunkist gained over 400 new trade listings and growth Moment’. of 234% (Nielsen) in the impulse channel. Brand Manager James Nichols said: “There The brand was relaunched in May 2010 has been an immediate and exceptionally pos - with a new logo, packaging redesign and three itive response to Sunkist’s makeover. Our new flavours - Summer Fruits, Orange & Pas - investment focused on a new look and sion Fruit and Lemon & Lime - which joined flavours that would offer something different the existing range of Orange, Lemon and in the category and appeal to our target audi - Tropical. The new look celebrates the drink’s ence. We were also able to keep the product Pomegranate Californian heritage and appeals to its youthful at a competitive wholesale price and all of target audience. these factors have made Sunkist a must-stock SAUDI ARABIA PepsiCo has followed Sunkist is currently undertaking a major brand for wholesalers and retailers alike.” last year’s successful launch of Tan - gerine in Saudi Arabia and other GCC coun - tries by adding a further flavour to the range: Mirinda Pomegranate. Marketing Manager Ahmed Zakaria noted that Mirinda had been on sale in the region for more than 40 years, gradually adding more flavours such as , apple and while further boosting sales of orange, “the favourite of all times”. He said the release of Mirinda and Mirinda Pome - granate was “part of our continued effort in satisfying consumer demand for more fun, fruit-flavoured Mirinda Sunkist's campaign celebrates the drink's Californian heritage. alternatives”. Soft Drinks Internationa l – February 2011 PRODUCTS 31 It’s simple Teas UK Britvic and PepsiCo UK have given the 7UP brand a new look to reinforce the brand’s belief that ‘Simpler is Better’, embod - ied in the natural lemon-lime flavour of the new look £41.1million carbonate. The new design fea - tures across the entire 7UP range on all USA Rooibee Red Tea has a new label cans and PET formats including the recently design. Each flavour has its own colour rep - launched 600ml bottle. resented by a graphic shape inspired by the The 7UP logo has been made larger and petals of the Roibus tea bush bud. Rooibee bolder to increase visibility while the Red Teas are sold in single serve bottles in increased focus on 7UP’s ingredients on gourmet grocery chains in the Southeast. pack is designed to make the range more “Our new look better reflects our dis - appealing to consumers. tinctive flavours,” explained owner Jeff Lucy Harman, 7UP Brand Manager at Stum. “The brightly coloured labels make it Britvic, commented: “The new packaging easier to find Rooibee Red Tea on the looks fantastic on shelf and we’re confident shelf.” it will stand out to consumers that enjoy Headquartered in Louisville, Kentucky, lemon-lime drinks, as well as appealing to Rooibee Red Tea manufactures and pro - 7UP’s target market of young adults.” duces a line of bottled tea products that The new look is being supported by a are naturally sweet, high in antioxidants, and refresh of the brand’s Facebook page. In- caffeine and gluten free. All products are store POS will be available to retailers over USDA-certified organic and flavours include the summer. Cranberry Pomegranate, Watermelon Mint, Unsweetened, Sweetened, Peach, Honey Lemon and Vanilla Chai. Country weekend

USA Dr Pepper has partnered with chart- topping country music group Lady Antebel - lum to give one winner a country music weekend at the 46th Annual Academy of Country Music Awards (ACM Awards) in Las Vegas this April. The prize includes tickets to the awards show, passes to the post- awards ACM All-Star Jam and entry to a Dr Pepper private concert with Lady Antebel - Lady Antebellum. lum. Until 17th March consumers can enter online at DrPepper.com for their chance to this year has partnered with Lady Antebel - win. lum who will perform at the Dr Pepper pri - “We look forward to another great year vate concert, and feature on product of country music with the Academy and the packaging, in-store displays and the Dr Pep - award-winning group, Lady Antebellum,” said per.com website. Dave Fleming, Director of Marketing for Dr “We look forward to ACM Awards every Calorie-free Pepper. “Country music and Dr Pepper year because country music fans take over enjoy a tremendously loyal fan base, and we Vegas for the entire weekend,” said Hillary USA The Healthy Beverage Company has are excited to bring this unique access to Scott of Lady Antebellum. “Dr Pepper will added four new zero calorie flavours to its one lucky fan.” give a lucky fan the ultimate prize – a line of Steaz Iced Teaz. Sweetened with ste - Dr Pepper has supported the Academy of chance to experience the ACM Awards via, the drinks are 100% natural, made with Country Music for more than a decade, and from behind-the-scenes.” premium organic and Fair Trade certified green tea. The four new flavours are Citrus, Raspberry, Peach Mango and a Half and Half 400 ml innovative Ice-rock design PET bottle. (Green Tea and Lemonade). nestea launched The price band of the product is viewed “We are for - affordable at Rs 25 ($0.55). It is targeted at ever committed INDIA Coca-Cola India has launched energetic on-the-go young adults. to building a Nestea ready-to-drink iced tea, a global brand Hindustan Coca-Cola Beverages Private healthier world by licensed to Beverage Partners Worldwide Limited, Region Vice-President, Milind Pingle providing today’s (BPW), a joint venture company of The said the launch “complements our consumer with Coca-Cola Company and Nestlé. long term growth strategy of offer - what they have been asking for – a delicious The product, produced at the Hindustan ing choice to consumers. Over the ready-to-drink tea with all natural ingredients Coca-Cola bottling plant at Atmakuru in Gun- next four months, it will be and zero sugar that fuels the mind, body and tur, in the southern Indian state of Andhra retailed across 8,000 outlets in soul,” said Steven Kessler, co-founder of the Pradesh, is being made available initially in Mumbai. We expect this offering Healthy Beverage Company. Mumbai through select outlets followed by a to catalyse the growth of the Steaz Zero Calorie Iced Teaz joins the pan-India launch. entire category, thereby contribut - expanding family of Steaz stevia-sweetened In the initial phase, Nestea is being made ing to the growth of the overall products, including Zero Calorie Sparkling available in a lemon flavour in an ‘on-the-go’ packaged beverage market.” Green Tea and Zero Calorie Energy drinks. 32 PRODUCTS Soft Drinks Internationa l – February 2011 Tonic full size Traditional NORTH AMERICA This March, Fenti - mans North America will be launching its Lemongrass infused Tonic Water in full sized 9.3 fl oz (275ml) bottles. The brand's initial Ginger mix 4.2 fl oz (125ml) has already proved popular in the on-premise UK Independent drinks manufacturer and The new flavour will feature an all new distributor Halewood International has bottle presentation and uniquely designed launched a range of Crabbie’s Ginger Mixers. four-pack carrier, to match the award win - John Crabbie’s Clear Dry Ginger Ale and ning packaging of the original Fentimans six Fiery Ginger Beer , branded in 200ml glass flavour lineup. Fentimans Tonic Water will be bottles, will hit the back bar fridges in Febru - available for distribution in North America in ary to continue the expansion of the Crab - cases of 24x 9.3fl oz bottles, complete with bie’s non-alcoholic family that launched in 6x four-pack carriers in each mother carton. 2010 with John Crabbie’s Cloudy Ginger. Targeted at ABC1 men and women aged between 25 and 55, the mixers are made with the finest ginger from the Far East and blended with herbs, fruits and spices. Richard Clark, Head of Innovation at Functional Halewood International, said: “The adult soft drinks market experienced significant growth in 2010, with increasing consumer interest in quality, premium alcoholic liquids and cock - the mixer is now as important as the spirit.” Cholesterol tails. The demand for premium mixers to Supporting the mixers are beer mats, compliment such drinks is also increasing - branded glassware and menu holders. UK Retailer Marks & Spencer has launched a new Super Juice drink which helps health- conscious consumers to lower their choles - terol. The Red Grape, Blueberry and native botanicals Blackcurrant Super Juice features PromOat, the oat beta glucan soluble fibre ingredient NEW ZEALAND The country is one of from Swedish company Biovelop AB. many where food and beverage producers The new drink, which clearly communi - are looking more and more to native botan - cates to consumers its cholesterol-lowering icals as ingredients, often helped by govern - properties on-pack, contains 0.75g of oat ment or privately-funded research. beta glucan per 300ml serving, thereby pro - The scope for this has been demon - viding consumers with 25% of the 3g daily strated in high-end vodkas, richly-flavoured intake of oat beta glucan recommended by ice-cream and a variety of soft drinks, includ - the FDA and EFSA for the reduction of cho - ing carbonates, tea-based blends and juices. lesterol and subsequent maintenance of Wai-Kawa Beverages of Nelson, a city at healthy cholesterol levels. the top end of the country’s South Island, David Peters, Director of Sales & Market - has built a sophisticated range of carbonated ing, Biovelop AB, said: “For many years now, soft drinks which centre on extracts from Marks & Spencer has been at the forefront native plants. of developing products which are both Creator David Wright’s investigation of healthy and tasty, and their innovative use of ingredients was part-funded by the Founda - PromOat in this Super Juice is a fine exam - tion for Research, Science and Technology. ple of that. Raised cholesterol and cardiovas - Featured in the range are Tonic Water sometimes brewed in place of tea, often cular disease are major health issues affecting with organic horopito, with mixed with manuka. societies throughout the world.” organic horopito, and Kiwi Cola with wild Both have a long tradition in Maori lore kawakawa. For the tonic water, two separate as medicines and tonics, with horopito also horopito extractions are used to deliver a featuring in some 19th Century patent med - floral taste. The drinks are marketed both as icines with claims of being superior to qui - stand-alone beverages and mixers. nine. Wai-Kawa translates from Maori as ‘bitter The Wai-Kawa range is targeting upmar - water’. The bitters are horopito, an ancient ket cafés, delis, bars, restaurants, supermar - flowering plant found only in New Zealand, kets and local food stores. The range is and kawakawa, which early European settlers available for export sale. Soft Drinks Internationa l – February 2011 PRODUCTS 33 34 BEVErAGE FoCUS Soft Drinks Internationa l – February 2011 Functional water a valuable category poised for steady growth

rom a volume perspective, functional bottled Fwater appears to be a niche category. However, due to a relatively high average unit price compared to still bottled water, from a value perspective functional bottled water is a substantial category worthy of attention from major soft drinks companies.

Due to its high Global category situation – a valuable average unit category commanding a price premium 2010 was under 6%. From a volume perspective Since 2005, the global volume of functional bot - functional bottled water appears to be destined price, functional tled water has more than doubled, based on for a niche, accounting for just 2% of total bot - Euromonitor International data. One issue affect - tled water volume globally with steady, though bottled water is ing future growth potential for the category is the unspectacular, growth potential. However, this is geographic concentration of the business. In misleading due to the strong value-added of the a category 2005 the top three volume markets, the US, functional component. Germany and Japan, accounted for 73% of global From a value perspective, functional bottled worthy of volume and in 2010 these same markets account water is much more important to the bottled for 80% of global volume. Additionally, 2010 water category. Due to an average unit price for attention, was a year where growth in functional bottled functional bottled water that is much higher than reports rob water slowed noticeably from the previous five total bottled water, the functional category years; from a compound annual growth rate from accounts for 9% of total bottled water value sales Walker. 2005-2009 of over 20% to just 3.5% for 2010 over in 2010. 2009. On a price per litre basis, the average price of The major cause of the slowdown in global functional bottled water is almost four times the volume growth is the world’s dependence on the average price of the total bottled water category. US for growth. From 2005 to 2009 the US The higher average price is due to more than the accounted for almost 90% of the world’s growth. volume for functional bottled water skewing to However in 2010 the US actually contracted in developed markets where consumers have more, volume. Additionally, of the top five volume in general, to spend. Functional bottled water markets (US, Japan, Germany, China and sells for a similar price premium in both devel - Indonesia), Japan had a higher growth rate in oped and developing markets, regardless of aver - 2010 than in previous years and for Japan 2010 age consumer disposable income. For example, reversed several years of volume decline. Growth in the US the average unit price of functional was positive for Germany, and Indonesia but it bottled water is about 2.5 times the price per litre was below previous years and China’s growth in of total bottled water and in Japan functional bot - tled water is about 1.5 times the price. The rela - tive price of functional to total bottled water is similar in China, where the functional water is about 2.5 times the average price per litre of the total category, or the Czech Republic where the average price is 1.9 times the total category.

Global brand situation On a global basis functional bottled water brand shares are also affected depending on whether they are viewed from a volume or a value per - spective. In 2010, based on Euromonitor International data, from a volume perspective, private label is the fifth leading brand. However, from a value perspective based on US$, due to its low unit price, it is not even in the top 10 brands. The major branded players share rankings are also affected by a volume vs. value perspective, thought not as dramatically as private label. In 2010, Propel, from PepsiCo Inc, is the clear num - ber two brand based on volume. However, based Source: Euromonitor on value Propel and Dakara, from Suntory Soft Drinks Internationa l – February 2011 FUNCTIONAL WATER 35

Holdings Ltd, are in a virtual dead heat for sec - ond position. Glaceau’s Vitaminwater is the number one brand from both a volume and value perspective. Rounding out the top brands are SoBe from PepsiCo, Active O2 from Adelholzener Alpenquellen GmbH and Mizone from Danone. Nestlé is notably missing from this category. The charts highlight these results.

Valuable category because not too high priced Looking at both value and volume at a country level also helps to provide insight on the poten - tial opportunity for functional bottled water. The countries where bottled water is the most popu - lar with consumers, based on per capita volume, are the US, Czech Republic, Japan and Germany. All of these countries’ consumers have per capita off-trade volume at least seven times the global average in 2010. The next closest country, Israel, Source: Euromonitor has per capita consumption at less than half that level. It is interesting to note that private label’s vol - In all four of these heavy consuming countries, ume share gains did not primarily come from the functional bottled water is a less costly alterna - private label share leader, Lidl, but from Aldi tive than in other countries. In the four heavy and Ja (from Rewe Markt GmbH). While Aldi consuming countries the off-trade average unit gained over 14 percentage points in volume price per litre of functional drinks in 2010 is share from 2005-2010 and Ja gained seven per - almost three times the average unit price of still centage points, Lidl only gained about two per - bottled water. However, in the balance of the centage points over this period. world, the average unit price of the functional The volume strength of private label helps to variety is almost five times the price of still bot - demonstrate the value of a strong brand image. tled water. Although functional bottled water is Active O2 seems to be the only branded player less expensive in these heavy consuming coun - thriving in the tough off-trade environment. tries, it is no longer a niche category from a value Although total branded player off-trade volume perspective, comprising 22% of total bottled grew from 2005-2010, this was entirely driven by water off-trade value in 2010 (compared to 9% of Active O2. All other branded players actually total bottled water off-trade volume). This con - suffered significant volume losses over this time trasts with the rest of the world where functional period, experiencing a 44% volume decline. bottled water comprises 1% of off-trade volume The story in Germany is quite a bit different sales and only 2% of value sales, despite its from a value perspective. While private label in heftier price premium to the heavy consuming total is the share leader based on off-trade vol - markets. ume, based on value Active O2 is the clear leader with almost half the market in 2010 and total pri - German case study vate label has under a 15% value share. – the value of brand image Demonstrating the value of a strong brand and Nowhere is the impact of a volume vs. value per - marketing investment, over the period from spective demonstrated better than in Germany. 2005-2010 Active O2 was able to grow off-trade Since 2005 off-trade volume growth has out - value share at a faster pace than volume share. paced value growth; volume growth by 177% from 2005-2010 and value growing by an almost Implications as impressive 136%. The reason volume grew The price premium of functional bottled water faster than value is that private label volume offers an attractive chance to manufacturers to grew by 284% over this period and branded increase revenue growth in mature, more afflu - players in total grew by 71%. ent markets. These markets tend to have an aging From a volume perspective private label is the population that could find the product benefits leading brand in Germany in 2010 and Active O2 of functional bottled water appealing. While the is the leading branded player. In fact, private category will likely remain a niche from a vol - label is so strong (total private label off-trade vol - ume perspective, it can become an important ume share is almost 69% in 2010, plus almost 20 contributor to value growth. To realise the full percentage points from 2005) that an individual value potential of this category, manufacturers chain’s private label, Lidl from Lidl & Schwarz will need to nurture a strong brand image to mit - Stiftung & Co KG, has almost as much volume igate the effect of low-priced competition. The share as Active O2; 25.0% volume share in 2010 heavy consuming functional bottled water mar - for Active O2 vs. 24.5% for Lidl. kets suggest, though, there is a limit to how high Private label’s impact seems to be on the sec - the price can go. Somewhere around two to three ondary branded players. Active O2 has held its times the average unit price per litre of still bot - Rob Walker is Senior FMCG own in volume share since 2005; gaining almost tled water seems to be the sweet spot. As Analyst at Euromonitor five percentage points. However, all other brand - Germany demonstrates, a strong brand image can International. ed players did not fare as well losing over 20 per - be very rewarding and able to brave the [email protected] centage points from 2005-2010. onslaught of private label. I www.euromonitor.com 36 MArKET AnALYSIS Soft Drinks Internationa l – February 2011 PET wins again in 2010

hile in January, we analysed the perform - Wance of the global soft drinks market, this month attention is turned to what these soft drinks are packaged in, focusing on the big four formats: glass, PET, cartons and cans. According to Canadean’s Wisdom database, in 2010, 86% of the global soft drinks output were packaged in one of these pack types. A month into 2011, we can already use the database to assess the latest state of play in the global packaging mix for soft There has been drinks. little change to Glass the long term Glass bottles have played a pivotal role in the still associate soft drinks in a glass bottle with development of the soft drinks industry and it quality. There is undoubtedly a perception that trend, reports was this type of packaging that enabled the first soft drinks taste better from glass and that is why, soft drinks to reach their audience. These were when you next treat yourself to a night out; the richard Corbett. the European natural mineral springs that many restaurant or bar will more than likely be serving believed had medicinal properties. The glass bot - your soft drink in a glass bottle; this justifies the tle meant that consumers did not have to travel to price premium. Glass remains iconic. Canadean the springs but could enjoy the benefits from the expect glass volumes to have registered the small - comfort of their own homes. The real break - est of rises in 2010. through for glass bottles though, which really allowed soft drinks operators to reach out to the PET mainstream, came in 1910 with the invention of Glass has, howeve,r been squeezed out of the the first automatic bottle blowing machine – mainstream by PET. This process began just over these machines could churn out more than 30 years ago when the chemist Nathaniel Wyeth 50,000 bottles a day. patented the first PET bottle. PET was easier to Today glass share of the global soft drinks mar - handle for retailers, did not break, could be ket has shrunk considerably. At the turn of the resealed and was light for the on-the-move con - century 16% of all soft drinks were packed in sumer. Not surprisingly, PET was more suitable; glass; today that has halved to 8%. In these diffi - it was instrumental in facilitating the still water cult times of economic insecurity, glass has been boom that has driven the soft drinks market for a the format that has had the most to lose due to its decade and more. association with the struggling Horeca channel Advances in PET technologies continue; PET and the depressed premium end of the soft drinks bottles become lighter by the day, reducing costs market. at a time of high oil prices. In the juice, nectars, Before we pen the obituary of the glass bottle, still drinks and iced tea categories, shelf life and we should however take into account that con - other issues have been addressed with the right sumers in many if not most parts of the world barriers, oxygen scavengers and UV blockers increasing PET’s presence in these soft drinks categories. It is perhaps no surprise that since 2000 as glass’s influence has dwindled, PET’s has jumped from 45% of global soft drinks to as much as 61%. In terms of volume, PET use increased by 4% in 2010 according to the latest Canadean esti - mates.

Carton Advances in PET development have obviously made the beverage carton vulnerable in its juice, nectars and still drinks heartlands, but the carton is holding up well. Cartons make up 6% of total soft drinks volumes; but in non-carbonated soft drinks this rises to 12%. Of course carton use in the still water segment is limited to a few markets and is otherwise niche, so if we just assess juice, Source: Canadean nectars, still drinks and iced teas, which make up 95% of carton volume, then the share increases to Evolution of cartons, cans, glass and PET in the last decade. more than a quarter. The impact of PET has how - Soft Drinks Internationa l – February 2011 PACKAGING REVIEW 37 ever affected carton use in these categories and back in 2000, cartons were responsible for over a third of the packaging of these drinks. PET, dur - ing the same period, accounted for 19% in 2000 and now takes 46%. If we scroll down further into the numbers, we can see that carton use in iced teas has dropped from 11% in 2000 to 7% in 2010, in juice from 52% to 50%, in still drinks from 19% to 17% but in nectars it has actually increased from 56% to 57%. The impulse on-the-move size has con - tributed to the erosion of cartons in iced teas, still drinks and juices, but in nectars there is a bias towards at home consumption and this is helping to maintain nectar share. There is also a high traf - fic of nectar exports around the world and here the carton is a popular and practical vehicle for Source: Canadean exporters. Canadean anticipates that soft drinks cartons will have increased by between 2% and PET has facilitated the development of the global soft drinks market. 3% in 2010. Carton use is quite exposed to juice concentrate prices, which in 2011 have risen steeply.

Can It is not just the cartons that have been hit by the rise of PET in the impulse channels; the beverage can has also been affected by PET, particularly in the carbonates category. In 2010, Canadean fig - ures show that one in 10 soft drinks was packed in a can; 10 years ago it was 15%. As with car - tons, it is unfair to look at soft drinks as a whole; if we look exclusively at sparkling soft drinks, then can use rises to 17% of beverages. The rise of PET has had repercussions for the can, whose share has fallen, though the share loss is partly due to its disproportionate reliance on the mature US market. As recently as 2009, almost half of all Source: Canadean can volumes came from the US market. Inevitably, a falling US carbonates market PET is on the up in juice but it is other formats that have lost out more than cartons. means that cans will lose global share to other for - mats which are more prevalent in the developing ed to have increased their sales this year. There world where the high carbonates growth rates are has been little change to the long term trend and notably PET, of course. Share may be dropping, PET continues to eat into the share of the other In terms of but Canadean believes that can volumes will three formats. It seems unlikely that this trend volume, PET use have risen in 2010, albeit modestly. The buoyant will not continue and Canadean’s analysts fore - energy drinks market seems to be a key driver, as cast that by 2015, PET will have expanded to increased by 4% has been the multipack, which has highlighted 64% of all soft drinks. It seems that even with oil some consumers’ preference for the single serve prices soaring PET will continue to make gains. in 2010. format at home. The only factor that may disrupt the longer term trends is the environment, and we will have to Conclusion see who is able to demonstrate that their pack for - To conclude, in terms of volume sales, it was a mat is the best and has the least impact on our positive year, with all of the main formats expect - green land. I

Richard Corbett is a Strategic Analyst at UK-based Canadean Ltd, the leading global beverage research consultants. Email: [email protected] 38 DEVELOPMENTS Soft Drinks Internationa l – February 2011 Packaging Screw cap saves more weight

SIG Combibloc has introduced a screw cap that weighs just 1.85 grammes. The combi - Cap is based on a process that has already become internationally established in use with other SIG Combibloc closures. In this process, the screw cap is applied over an overcoated hole. The closure, which is affixed to the carton pack after the prod - uct has been filled, is easily opened by the consumer with a single twist, as the card - board layer has already been removed and only the thin aluminium and polyethylene Less weight means fewer raw materials are used, which is good news for the environment. layers need to be pierced. At SIG Com - Photo: SIG Combibloc bibloc's packaging plants, holes of the cor - rect size are punched in the raw carton hole cleanly and smoothly. past few years, we've achieved enormous board before it is laminated. Once the prod - Handling tests in Spain, Poland and Ger - reductions in the quantity of materials used uct has been filled into the carton pack at many have shown that combiCap is well- in the closure mechanisms, and thus reduc - the customer's plants, the screw cap is received by consumers, thanks to its tions in the weight of the closures as well. applied to the overcoated hole. convenient opening behaviour and smooth The first screw cap on our aseptic beverage The closure consists of a flange with inte - pouring action. Consumers are finding the carton packs weighed 4.9 grammes. With grated cutting ring and a screw cap. With a closure mechanism very easy and comfort - combiCap, we've now brought out a screw single twist of the screw cap, the tamper-evi - able to grip. cap that weighs just 1.85 grammes. With the dence feature on the original seal is broken Commenting on the weight reduction, design and development of combiCap, we're with an audible click. At the same time, the Hanno Berting, Product Manager Opening now offering an ideal closure in the very twisting motion opens up the overcoated Solutions at SIG Combibloc, said: “Over the price-sensitive milk segment.”

Bag-in-box breakthrough

PIONEER of bag-in-box technology, Scholle Packaging, has launched the SureFill 30 LA. This filler offers dairy, beverage and flavouring processors the ability to bring popular aseptic products to large-volume customers with product end-use flexibility, while cutting man - ufacturing costs. The Scholle SureFill 30 LA has a unique combination of technologies based on equip - ment currently used in the aseptic industry and incorporates new features in one machine. This combination offers processors: bag size and fitment versatility; filling speeds up to 15 1 gallon bags per minute; decreased operations down-time with automatic changeovers; longer run periods between clean-up and enhanced product and operator safety. Scholle uses the 'House of Quality' process, a formalised approach to significantly focus, define and rank the real needs of the market prior to beginning a development process. According to Rick Pindur, Director of Global Equipment Engineering at Scholle Packaging, “Referencing the House of Quality as design parameters throughout the design work kept us on track to ensure the new filler design fully meets customer expectations.” The SureFill30 LA for aseptic products. Soft Drinks Internationa l – February 2011 PACKAGING 39 Turnkey service for caps and closures

AT the recent Plastics Caps & Closures 2010 event Saudi Basic Industries Corpora - tion (SABIC) showcased its polypropylene (PP) and polyethylene (PE) materials and application development capabilities. During the show Stephan Eltink, International Account Manager for Caps & Closures, pre - sented 'Culture of Innovation in Caps & Closures,' highlighting solutions that address key industry trends: creation of more envi - ronmentally responsible products; the grow - ing division between commodity and value-added closures, and volatility in raw material markets. The Dutch company says it is committed to the caps and closures industry with a global presence, financial stability and reliable access to assets in both Europe and Middle East to ensure a steady, long term supply of resins. To provide customers a single source for materials and expertise, SABIC continues to develop new PP and PE materials that improve performance, enhance sustainability SABIC has a dedicated team focused on the caps and closures sector and a comprehensive and reduce system costs. sustainability department. For example, SABIC HDPE organo grades for still water caps use high-efficiency slurry Mario Scholle, Business Manager HDPE superior organoleptic properties but technology to help reduce off-flavours while Europe, explained: “Traditional methods used requires much less energy. This is a great offering a reduced carbon footprint of up to a great deal of energy. We used our innova - example of how SABIC has raised the bar 17% versus gas phase technology. tive slurry process that produces HDPE with for both product quality and sustainability.”

Speeding up for Accolades the olympics COCA-Cola has gained two Mobius Awards in the Packaging Design category for its SUPPLIER of Europe’s largest 1,400 litre 2010 Winter Olympic Games packaging and plastic pallet box, Goplasticpallets.com and 2010 summer packaging. The Olympic Soft Design AB have been selected by rigid Games packaging also won 'Best of Show', plastic packaging specialist, Logoplaste, to the highest honour in the Mobius Awards help improve the efficiency of its manufac - which recognise outstanding design work turing operation for a well-known sports across several categories, including outdoor, drink, in order to produce enough bottles packaging, point-of-purchase, print and televi - to meet demand for the London 2012 sion. Olympics. “Coca-Cola's design team collaborated Chris Jones, Project Manager for Logo - with our agency partner Turner Duckworth plaste, said: “As we manufacture many mil - to craft a holistic visual identity system that lions of bottle preforms each month, we thoughtfully integrated the intrinsics of brand needed a box capable of holding up to Coke, the spirit of optimism and consumers' 20,000 parts. Plastic boxes were the logical passion for Olympic athletes,” said Vince choice as they are hygienic, reusable and – Voron, AVP, IMC Strategic Design, Coca-Cola unlike wood and cardboard boxes – they North America. “The result was an inspiring offer consistent size and weight so are suit - identity system that could be effectively able for handling in automated systems.” scaled across multiple consumer touch Goplasticpallets.com was selected to sup - points, from packaging to point-of-sale to ply 2,000 of its GoBox 1311 plastic con - Preforms being dropped into box and shaken. out-of-home.” tainers with lids. Some slight modifications Voron added, “The Mobius Award and were made to the container and lid to removal machines and eight Box Tippers. other industry accolades our design systems ensure that the boxes could be stacked The company’s state-of-the-art AGV Con - have achieved are a great testimony to the accurately and securely up to five boxes trol System 'MAX' was programmed to value of developing creative packaging high. locate and identify all the boxes throughout through an integrated marketing process.” Swedish automated solution provider, the manufacturing process; to calculate the Coca-Cola's 2010 Winter Olympic Games Soft Design AB, provided the automation quantity of plastic preforms in each box; to packaging was also recognised in the Inter - required for the project, which consisted of track the boxes from the beginning of the national Food and Beverage Creative Excel - seven Automated Guided Vehicles (AGVs), production line to the warehouse, and to lence Awards (FAB); FABulous Awards, two Pick & Place lid application and empty and replenish the boxes as required. Pentawards, and Cannes Design Lions. 40 PACKAGInG Soft Drinks Internationa l – February 2011

Single-file In brief… accumulation G Crown Bevcan Europe and Middle East was awarded overall Can of the Year winner THE new AQ-File conveyor from Sidel can at the 2010 Can of the Year Awards event. be used for the accumulation of a wide The company also gained a Gold Award for range of containers, both filled and empty, innovation in the Ends, Caps, and Closures regardless of the material used, particularly category. Both accolades were for its full those with complex shapes that are not suit - aperture end technology, first available for able for mass accumulation. It can be used pressurised products. The entire lid can be on bottling lines with speeds of less than removed, turning the can itself into a drink - 30,000 bottles per hour. ing cup and providing a new way to enjoy AQ-File was developed with a simple beverages at large events where traditional operating principle and an open design. It is cans and glass bottles are prohibited. It also composed of a horizontal chain that winds eliminates the need for pouring drinks into around a wheel mounted on a mobile car - plastic cups, streamlining the serving riage. Accumulation is done by varying the process. length of the accumulation chain; the car - riage moves back to create accumulation G The results of work undertaken by the and advances to discharge the containers. UK's Campden BRI into the costs incurred The simple design, based on the principle by companies when they change food and for a standard single-file conveyor, offers drink labels has been published by Defra optimal accessibility for all of its components A simple, yet flexible design. (Department of the Environment and Rural at chest height, in contrast with spiral or Affairs). The research resulted in some inter - shielded solutions. It also guarantees easy, minimal adjustment. Sidel says that due to its esting findings, as John Hammond, Head of limited maintenance. In addition, AQ-File variable capacity and speeds, it provides Campden BRI's Information and Legislation retains all of the qualities associated with sin - great flexibility of use in managing accumula - Department, explained: “Developing a gle-file accumulation: respect for container tion times as a function of production char - 'Framework for Assessing the Costs of orientation and FIFO conveying (First In First acteristics. Labelling Changes' in the UK found that the Out). It can be easily integrated into all existing costs of labelling changes per stock keeping Suitable for multi-format applications, the lines, and it interfaces with any single-file unit were substantially greater than those conveyor handles format changeovers with conveyor. that have been reported previously. Com - mercial factors are the cause of most label changes; those prompted by regulatory requirements accounted for a relatively Brazil drives small proportion.” The work drew on Campden BRI's unri - stretch pallet valled expertise in food labelling and helps to underline the importance of ensuring that A NEW report from industry consultants, labels are prepared right first time. AMI Consulting, points to South America as one of the fastest growing and most G Rexam has converted both lines at its dynamic markets for pallet stretch film in the Egyptian beverage can plant from steel to world. In spite of the global financial crisis lower levels of tonnage growth to 2014. aluminium and increased its production and recession, demand for pallet stretch film Demand is forecast to increase by less than capacity in order to meet customer needs continued to advance in the region between 2% per year in the US and Canada as, even in the region. The company reports that 2004 and 2009 by over 10% per year and is with economic recovery, there is significant customers have shown a growing prefer - forecast to grow by almost 8% per year to emphasis being put on downgauging of films, ence for aluminium and the conversion to 2014. Within the South American market not only hand films but also machine films, aluminium will help them clearly differenti - Brazil accounts for 50% of the regional resulting in tonnage growth that does not ate their brands with the wider variety of demand. mirror the increase in number of pallets finishes and graphics that aluminium cans In Brazil pallet stretch film production has wrapped. enable. Rexam Egypt now has an annual grown over the past five years by 30% per In Western Europe there is a similar situa - capacity of around 1.7 billion cans. annum and is forecast to grow by 15% per tion to that seen in the US with emphasis annum to 2014. During the same period, it on downgauging, particularly in the hand film G The Italian PET manufacturer SIAPI has is forecast that Brazil’s imports of pallet sector, and the increasing use of pre- opened an office in Moscow. Two years ago stretch film will reduce to virtually zero. stretched films which significantly reduces the company invested in North Africa and Argentina is the next largest South Ameri - the weight of film used to wrap a pallet. North America to target the water and can market in terms of demand, but at Growth in Central Europe, which is less well beverage container market. With the approximately 23,000 tonnes accounts for developed, is forecast at 5% per year while Moscow opening SIAPI has shown its com - only 11% of the regional consumption. growth in Eastern Europe is forecast at 6% mitment to its established customers in In comparison, the more mature markets per year, giving a European total growth rate Russia and CIS countries with a dedicated of North America and Europe will see close to 3% per year to 2014. sales and after-sales service organisation.

www. softdrinksinternational.com

C o C -l o oc -lo ® at ca e te d d w w 2 it i h th

13-16 March 2011• ExCeL London

Discover the latest in food and drink manufacturing

Visit Pro2Pac the UK’s only packaging & processing exhibition in 2011 designed exclusively for the food & drink industry.

Featuring It’s the event for discovering innovative and exceptional packaging, sustainable materials, new manufacturing equipment, and first-class packaging services to help you innovate, increase profits and keep up with consumer demand. With a wealth of products on show, a free Seminar Programme on Packaging Innovation, a Packaging Advice Clinic, and a Packaging Design feature, Pro2Pac will offer you countless fresh ideas and inspiration.

Register to visit FREE now via www.pro2pac.co.uk 42 GREEN ISSUES Soft Drinks Internationa l – February 2011 Environment Third Clean-up Day

PROVEN a success over the past two years, the Masafi Clean-Up Day returned to Masafi Village in 2011 for a third time, its ongoing effectiveness ensuring that it will be an annual tradition. Masafi, one of the Middle East’s biggest producers of packaged water as well as an increasingly significant player in the juice sec - tor and a manufacturer of other FMCG lines, is very active in sustainability and envi - ronmental protection. It runs a unique cor - porate recycling service in the UAE, has adopted a Carbon Action Plan to reduce its carbon emissions and uses environmentally Masafi Clean-Up Day. optimised packaging. The Clean-Up Day is a little different in educating local residents to follow recycle, cause of a sustainable tomorrow and our that it focuses on the company’s ‘home reuse and reduce habits. This year, 243 staff efforts are aimed at changing attitudes and town’ in the emirate of Ras Al Khaimah. collected over nine metric tonnes of waste behaviour for a cleaner environment,” said Masafi mobilises its staff to remove waste in about three hours. Natascha Edelmann, Masafi’s Head of Mar - from throughout the town, at the same time “As a company, we are committed to the keting.

2009 were laid end to end, they would US green Plastic bottle reach the moon and back two times. The majority (82%) of local authorities packaging set recycling up that responded when asked how the plastic bottle collection scheme was working, indi - to rise THE latest report commissioned by Recoup cated that their schemes were running and sponsored by Nampak Plastics and PPS smoothly. This suggests that the infrastruc - DEMAND for green packaging in the US – Recovery Systems shows an encouraging ture and support required to launch and comprised of recycled content, reusable and increase in the UK's bottle recycling rate sustainably operate a plastic bottle collec - degradable packaging – is projected to with 46% of plastic bottles now being col - tion scheme is now available to most UK increase 3.9% yearly to US$41.7 billion in lected for recycling. local authorities. 2014, consuming 58 billion pounds of mate - The revised and finalised data now sug - When asked to indicate the reasons and rial. Growth will outpace overall packaging gest a 7% increase in comparison with last factors which prevented them from intro - demand but will remain relatively moderate year’s report. Approximately 303,000 tonnes ducing plastic bottles into kerbside collec - due to the maturity of many products and of plastic packaging was collected from tion schemes, the most common reasons the large existing presence of recycled-con - bring and kerbside schemes for recycling in given were the ‘cost implications for chang - tent packaging in paperboard and metal 2009. From this total, 263,000 tonnes was ing existing schemes to accommodate the packaging. The fastest gains are anticipated reported as plastic bottles. collection of plastic bottles’ and ‘the difficul - for degradable packaging and plastic recycled To put it in perspective, if all the plastic ties of adding plastics due to the lack of content packaging. bottles collected in the UK for recycling in compartments available in the kerbside These and other trends are presented in sorting vehicle’. 'Green Packaging' a new study from The According to the data, over 54% of plas - Freedonia Group Inc, a Cleveland-based Recycled-content packaging constitutes tic bottles are still not recycled. Aside from industry market research firm. the vast majority of green packaging and the issues around reducing landfill reliance Degradable packaging is forecast to demand is forecast to increase 3.6% annually and needing to meet increasing recycling expand 13.6% annually to US$685 million in to US$37.3 billion in 2014. Gains will be targets, there is genuine concern that with - 2014, driven by price competitiveness with supported by increased collection activity out a focused effort, the plastic bottle conventional resins, capacity expansions and and processing capacity, coupled with greater reprocessing infrastructure in the UK cannot rising demand for environmentally friendly use of recycled-content packaging by firms be sustainably supported by UK bottle col - manufactured goods. Advances will also be seeking to demonstrate environmental lections. based on enhanced performance properties responsibility and differentiate their products. The survey responses suggest that kerb - resulting from blending and other modifica - Robust growth is anticipated for plastic recy - side schemes could potentially recover tions, initiatives by brand owners to improve cled-content packaging based on more con - 271,000 tonnes of plastic bottles in 2012, the environmental footprint of their packag - certed collection efforts and expanded representing 56,000 additional tonnes. If a ing. Preventing faster advances will be the processing capacity. yearly 10% increase in household kerbside maturity of some product types, the lack of Reusable packaging demand is expected coverage and also performance was applied, consumer composting networks in most to post above-average growth through 2014, the estimated collection could reach over areas of the US, and competition from improving from the 2004-2009 pace based 350,000 tonnes. emerging green packaging materials such as on a rebound in manufacturing activity from The full report is available free from the non-biodegradable bioplastics. a weak base in 2009. Recoup website at: www.recoup.org . Soft Drinks Internationa l – February 2011 ENVIRONMENT 43 recycled Environmental billboard bags stewardship

WHILE soft drink containers account for the CLOSURE manufacturer Portola Packaging bulk of our industry’s recycling efforts, Inc, has reported a 10.5% reduction in another aspect of constructive re-use – energy usage in 2010, compared to 2009, instead of dispatch to landfill – is the grow - the result of conservation efforts at the ing utilisation of outdoor billboards and company’s eight North American manufac - some point of sale material for bags and turing facilities. other accessories. While once a novelty, a In addition to energy reduction, Portola growing number of specialist producers are One of Bloomin’ Bags’ many designs. plants recycled in excess of 2 million pounds ‘liberating’ unwanted advertising vinyl which of material including plastic regrind, corru - otherwise has only limited secondary use repurposing a once useless product into gated, paper, aluminium and steel. An addi - potential and is primarily dumped. something functional and exciting”. tional 500,000 pounds of paper were In South Africa, for example, a group While the company produces to set recycled from its various North American called Bloomin’ Bags is making a wide range designs, each bag is unique and fully hand- offices, bringing the overall company total to of accessories using Supalite skins and other made. As well as those featuring ex-billboard more than 2.5 million pounds. material donated by the outdoor advertising outers, some use the advertising material as “Portola’s goal is to minimise its environ - sector. a liner, with the outer featuring ethnic mental impact by creating sustainable, value- A major supporter of Bloomin’ Bags is screen-printed Shweshwe fabrics. added manufacturing and product solutions. ADreach who supported Bloomin’ Bags In Taiwan, innovative use of soft drink con - We believe in using natural resources founder, Nina Bloom, in establishing her tainers is being promoted by the Environ - responsibly to manage energy use and enterprise which employs a small staff of mental Protection Administration as part of reduce waste wherever possible. We also previously jobless people. a far-reaching programme. The EPA noted believe in partnering with our customers “Bloomin’ Bags was born of a passion to that nine of the 32 teams competing in the and communities to help make that happen,” contribute towards a cleaner environment,” 2010 FIFA World Cup were wearing uni - said Kevin Kwilinski, President and CEO. said Bloom. She pointed out that the team forms made in Taiwan from recycled PET Contributing to the energy conservation was elated to be able to achieve this “by materials. efforts were more than 20 different initia - tives including: the purchase of new equip - ment with reduced energy requirements; nal initiative known as the Green Life Proj - conversion from injection to compression recycling push by ect which targets the recycling of drink cans, moulding for specific products; implementa - paper and plastic. It has given literature on tion of productivity improvements which Dubai Aluminium ways to achieve this – printed on 100% reduced energy load; shut off protocols for recycled paper – to all employees, set up idle equipment; plant and office heating/cool - THE evolution of the Dubai Aluminium recycling islands around the big Jebel Ali ing conservation and others. Company, known as Dubal, is closely linked manufacturing site, and put up posters as a Portola’s material recycling efforts to the development of the emirate itself as further educational measure. included production scrap/regrind (mostly a business powerhouse, transforming a “Our aim is to help our employees high-density polyethylene and polypropy - region that did not have the benefit of large understand the purpose and importance of lene), corrugated shippers, hydraulic oil oil resources. recycling while highlighting how every per - waste, scrap metal, aluminium cans and While Dubal itself is not concerned in son can play a role in protecting the envi - paper. making aluminium cans, it now runs an inter - ronment,” said Khalid Buhumaid, one of The company is investigating alternative Dubal’s Vice-Presidents. “After reading the packaging approaches which would enable literature, our employees are well equipped between 30% to 35% more closures per to sort the recyclable items from their gen - truckload, reducing fuel and packaging mate - eral waste at home, bring the segregated rial costs by more than US$1 million annu - recyclables to the most conveniently located ally. In addition, all of the corrugated cases recycling island at Dubal, and place the Portola purchases have been certified under items in the relevant bins.” the standard requirements of the Sustainable The programme, which is to be Forestry Initiative. extended, is part of Dubal’s overall sustain - Portola’s North American operations, and ability strategy which also includes energy the company’s five international manufactur - conservation, minimisation of harmful emis - ing plants (two in China, plus the UK, New sions and effluents, and optimisation of raw Zealand and the Czech Republic) are work - material usage. ing on parallel environmental goals.

WWEM (Water Wastewater & Environmental Monitoring) took place at the UK's Telford International Centre. As the In brief… largest event in the world to focus purely on environmental monitoring, WWEM 2010 G Reducing waste was a key factor for suc - gas that expands the length and width of attracted delegates from over 39 different cess in the 2010 PAC Green Den – Fast solid polymer sheets (using the process, the countries including staff from regulators, Track to Sustainable Innovation competition, plastic from one 20 oz beverage bottle water companies, industrial manufacturers, which PAC, The Packaging Association, con - could produce 12 hot beverage cups that consultants, education, research ducted at PACK EXPO International 2010 in would replace polystyrene and coated organisations, process engineering Chicago. The top two prizes went to Micro - paperboard cups) and EcoLogic’s EcoPure companies and industrial companies. Green Polymers’ InCycle method for reduc - plastic additive, which accelerates decompo - ing the cost of recycled plastics by adding a sition. 44 PEOPLE Soft Drinks Internationa l – February 2011

of experience in the material processing and handling industry. Univar, a leading global chemical distribu - Human Resources tor, has appointed Catherine Martin as Quality and Regulatory Affairs Leader. In this newly created role, she will drive compliance with all Univar’s regulatory and quality APPOINTMENTS processes in Europe. Alcoa, the global aluminium producer has - Eveline Grünenfelder has been appointed named Keith Walton Vice-President, Govern - Marketing Assistant at Corvaglia, the caps ment Affairs. He succeeds Russell Wisor, and closures group. who is retiring after 33 years of service. The Kevin P. Mahoney has been elected Senior Board of Directors has also elected John Vice-President of Corporate Planning for Kenna as Vice-President, Tax and an Officer Sonoco, the US$4.1 billion global manufac - of the company and Olivier Jarraultto the turer of industrial and consumer products additional position of Executive Vice-Presi - and provider of packaging services. He is dent. He was recently appointed President, responsible for leading the company's Alcoa Engineered Products and Solutions. merger and acquisition efforts along with Charles Wilson , Chief Executive, Booker corporate planning. Group plc,has become President of IGD, the international food and grocery analysts. Fiona Dawson , President, Mars Chocolate UK, becomes Vice-President. Both will serve Vice-President for two years. Coca-Cola Hellenic Bottling Company steps down S.A. has appointed John Hunter as a mem - ber of the Board of Directors of Coca-Cola THE British Soft Drinks Association (BSDA) Hellenic. has announced the resignation of Marnie D.D. Williamson has appointed Jason Millard as its Vice-President following her Armao to its Science and Innovation team resignation from Refresco. The association at its Global Support Center in Louisville, says her contribution to the work of BSDA Kentucky. As Application Project Manager, he was greatly valued and that she will be will lead the development of colour solu - sorely missed. tions for customers' individual requirements. At its January meeting the Executive D.D. Williamson Europe has promoted Council supported the Board of Manage - Barry Foley from Technical Services Man - ment’s recommendation that David Saint, ager, Europe to the new position of Applica - Managing Director of Gerber Juice Com - tion Technologist in Science and Innovation. pany Ltd should be elected Vice-President Also in Cork, Ireland the company has of BSDA. His nomination will be ratified at named David Lawlor as Quality Assurance the Annual General Meeting on 10th May Manager. Elsewhere, D.D. Williamson (UK) 2011. Ltd in has announced the hiring Also at the meeting the Executive Coun - of Steven Critchley as Plant Manager and cil approved the recommendation that Gra - Maryam Nobari as Quality Assurance Man - ham Neale, past President of BSDA and ager. UNESDA, and recently retired Senior Vice- Fortitech Europe ApS has appointed President & General Manager of Glaxo - Kevin Tshimpamba as Business Development SmithKline Nutritional Healthcare, be Manager for the African market, responsible awarded Honorary Membership of BSDA. for managing food, beverage and pharma - ceutical sales in the region. Specialist plastics packaging technology business Petainer has appointed Martin Lenz new President as its new Group Finance and IT director. Clockwise from top left: Barry Foley, Catherine John Longworth has been appointed to Martin, David Lawlor, Derek Burrows, Graham for FDF the Board of Nichols plc, the UK soft drinks Stirk, Jason Armao, Martin Lenz, Maryam group as a Non-Executive Director. Nobari, Steve Critchley and Kevin P. Mahoney. Jim Moseley, Managing Director of General Owens-Illinois Inc, the world’s largest glass Mills, UK, Ireland and the Nordic markets, packaging maker, has named Dr Deborah ducers of Steel for Packaging, has appointed has succeeded Ross Warburton as President Hockman Vice-President of Global Environ - Evelyne Frauman as Quality and Environ - of the Food and Drink Federation (FDF) – ment, Health and Safety. In the newly cre - ment Manager. The organisation is a federa - the voice of the UK food and drink manu - ated position, she will lead O-I’s global tion of four multi-national producers of steel facturing industry. efforts to enhance the company’s safety, for packaging – Arcelor Mittal, Tata Steel Over the past four years Moseley has environment compliance and health Packaging, Rasselstein-ThyssenKrupp and US been Vice- and Deputy President of FDF processes, standards and metrics. Steel Kosiçe. In total these four companies and chair of its Food Safety and Scientific The UK's Natural Hydration Council has employ over 200,000 workers in Europe. Steering Group. He has over 30 years' expe - restructured its management team and Braby, one of the UK's largest suppliers of rience in the food and drink manufacturing appointed Kinvara Carey as its first General process systems and engineering solutions, industry within a broad range of categories Manager. The Council's Director of Commu - has extended its team of industry experts including sports drinks. nications, Ian Hall has stepped down from with the recruitment of two new profession - Moseley said: “I am proud of the food his role. als, Derek Burrows and Graham Stirk . and drink industry in this country and APEAL, the Association of European Pro - Together they hold almost 60 years’ worth delighted to take on this role.” Soft Drinks Internationa l – February 2011 45

Events Diary

FEBRUARY 9th – 11th CHINA 23rd – 25th VIETNAM 7th – 9th USA China Drinktec Propak Vietnam The Packaging Conference Guangzhou International Convention and HIECC Aria Resort Exhibition Centre Ho Chi Minh City Las Vegas Guangzhou Vietnam USA China www.propakvietnam.com www.thepackagingconference.com www.chinadrinktec.com 23rd – 25th CHINA 16th – 17th UK CHINA Food Ingredients China Packtech 9th – 11th Sino-Pack Shanghai Everbright Convention and NEC Guangzhou International Convention and Exhibition Center Birmingham Exhibition Centre China UK Guangzhou www.fi-c.com www.easyfairs.com China www.chinasinopack.com 29th – 30th FRANCE 16th – 19th TURKEy MDD Expo Anfas Food Product UK Paris Expo Porte de Versailles Antalya Expo Center 13th – 16th IFE Paris Anatalya ExCel France Turkey London www.mdd-expo.com www.anfas.co.tr UK www.ife.co.uk 16th – 19th gERMANy APRIL Biofach 3rd – 4th UK UK Nuremberg Messe 13th – 16th Natural & Organic Products Europe Pro2Pac Nuremberg Olympia ExCel Germany London London www.biofach.com UK UK www.naturalproducts.co.uk www.pro2pac.co.uk 19th – 22nd ITALy Sapore 11th – 13th USA EgyPT Rimini Fierra 14th – 15th ISBT – Bevtech MEAPET Rimini Grand Hotel & Yacht Club Cairo Italy Fort Lauderdale Egypt www.saporerimini.com USA www.cmtevents.com www.bevtech.org UAE 27th – 2nd Mar FRANCE Gulfood 15th – 17th 14th – 15th PORTUgAL CFIA Dubai International Convention Europs Parc des Expositions Rennes Aeroport and Exhibition Centre Hotel Palacio Estoril Rennes Dubai Lisbon France UAE Portugal www.cfiaexpo.com www.gulfood.com www.vending-europe.com UKRAINE UAE UAE 15th – 17th 14th – 17th 27th – 2nd Mar Vending Expo Gulf Pack Ingredients Middle East Concorde hotel Dubai Airport Expo Dubai International Convention Kiev Dubai and Exhibition Centre Ukraine UAE Dubai www.vending-europe.eu www.gulfprintpack.com UAE www.ingredientsme.com 27th – 30th PORTUgAL Alimentaria Lisboa MARCH Parque das Nacoes Fairground 1st – 4th JAPAN Lisbon Foodex Japan Portugal Makuhari Messe www.alimentarialisboa.com Tokyo Japan www2.jma.or.jp/foodex/en MAY 10th – 11th SWITZERLAND Vitafoods Geneva Palexpo Send your trade event details to: Geneva [email protected] Switzerland www.vitafoods.eu.com 46 EVEnT PrEVIEW Soft Drinks Internationa l – February 2011 IFE 2011 the international food and drink event

he UK grocery industry is booming. The last T10 years have witnessed steady growth in the sector, with market value rising from £96.6 bil - lion in 1999 to a staggering £146.3 billion last year. Indeed, food and drink expenditure now accounts for 52p in every £1 of retail spending. And it’s not difficult to work out how this increase has come about. There are currently More than 1,100 almost 100,000 grocery stores in the UK alone, organisations comprising convenience outlets, traditional retail areas, hypermarkets, supermarkets and will be on show superstores as well as online channels, all offer - ing consumers the chance to snap up the latest at London’s food and drink products to hit the shelves. With simply isn’t the opportunity for them to go out consumer confidence growing again, the reces - hunting for the very latest products to come onto ExCel centre. sionary pressures of 2009 are beginning to seem the market. like a distant memory. Which is why IFE provides the perfect oppor - However, that’s not to say retailers can sit back tunity for buyers to see all the key players, as and simply wait for customers to come through well as small local producers just starting out, all the doors and spend, spend, spend. Despite a in one place and at one time. The 2011 instal - more positive economic outlook, British shop - ment of the industry-leading event will be a ver - pers are as mindful as ever about where they are itable melting pot of products, ideas and spending their money. They want to be inspired inspiration for buyers all looking to add that cru - by their food and drink and are constantly on the cial point of difference to their store aisles. Over look out for new products and ideas to expand 1,100 organisations will be on show, all keen for their culinary repertoire. their products to begin their journeys to retailers’ Retailers need to ensure that they have their shelves when the show kicks-off four days on fingers on the pulse when it comes to the latest 13th to 16th March 2011 at London’s ExCeL cen - launches and newest products to market. The tre. outlet with the best selection of new products, IFE is the country’s premier food and drink that anticipates consumers ever-changing tastes, sourcing event and is expected to be the talk of will ultimately win-out. An easy task, some the industry when it opens its doors to the trade. might think, given the number of companies Myriads of never-been-seen-before products will constantly bringing out new brands. However, be launched into the UK arena, all vying for the with the constant time and financial pressures attention of an audience expected to top 20,000. that retail buyers are under these days, there But if you’ve been to IFE in the past and believe you’ve seen it all before, think again. This year’s event is returning with a renewed and revitalised outlook. IFE11 will play host to its best ‘educational’ programme to-date this year, with a host of brand new features set to equip visitors with all the inspiration, knowledge and industry insights they require to help set their business apart from the competition in the tough retail world.

What’s new at IFE? A brand new feature of this year's show is New Products Live which will comprise three areas, where visitors can discover the latest innova - tions from suppliers. A new product display area will showcase a range of specially selected prod - ucts from 12 categories, including bakery and confectionery, cheese and dairy, organic and seafood. During the exhibition, the annual Fresh Ideas award will be presented to the exhibitor with the best innovation. Judged independently, the winner will have its product showcased in Soft Drinks Internationa l – February 2011 IFE 2011 47

New Products Live. Finally, professionals can which focuses on the packaging and processing visit the free-to-attend Future Trends seminars, side of the food and drink industry, by showcas - run by Mintel. The sessions, presented by lead - ing some of the latest innovations to streamline ing figures in the food and drink industry, will manufacturing operations. offer valuable insights into new product trends and the changing tastes of consumers. The stars of the exhibition Designed to add colour and vibrancy to the As always, the quality – and quantity – of international Walk the World section, the brand exhibitors is absolutely unique to IFE. No other new Meet the World feature brings together dif - UK event brings together so many UK and inter - ferent international groups and provides them national exhibitors with such different, added- with a collective platform to showcase the best value offerings under one roof. All the major food and drink their country has to offer. There players from across the different industry sectors will be plenty of captivating visual performances – such as Cadbury, Marfrig Europe, Bernard from each nation. Matthews, Delifrance and Britvic – will join Tapping into the rising consumer interest in regional producers such as Pieminister, Paxton & food provenance, another new show feature this Whitfield and Simply Ice-cream. Below are just year will be the English Regional Kitchen. IFE11 some of the highlights at this year’s event: will be the very first trade show to host a pavil - Tulip International will be highlighting its ion devoted entirely to English food and drink Aloe Vera drinks at this year’s IFE whilst “The next products, representing an industry milestone. Possmei will be bringing its bubble milk tea mix, edition of IFE is Organised by the Regional Food Alliance, the which combines tapioca pearls, brewed tea and feature will bring together the very best regional milk, from Korea to the show. Scheckters going to be the food that the country has to offer. Organic will be delivering a world first to IFE – Demand for high-quality oils is riding high in its natural, most talked- the retail industry, so a new must-visit at IFE will organic, vegetarian, fairtrade-certified energy be The World of Oil. Visitors will be given the drink, OrganicEnergy. about event in opportunity to sample some of the finest vari - Frubob USA will be highlighting the UK’s first eties currently on offer from leading producers premium fruit float. Frubob is a 100% natural the food and around the globe. fruit float, made with real pieces of fruit bobbing For visitors keen to catch-up on the very latest in real fruit juice. Available in four refreshing drink industry consumer and industry trends, The Hub will be flavours – orange, mango, pineapple and peach, calendar,” claims the place to be. A free-to-attend programme of Frubob is set to be a phenomenon when it hits seminars, conducted by leading industry the UK market at IFE11. Cool Tropics will be at IFE Event experts, will take place on the first two days of the show with its brand new Rips Slush. A the event, offering delegates a unique opportuni - ready-to-serve 100% juice slush, the product Director, ty to update their knowledge and take away key offers a unique, healthy and interactive snacking learnings that can be applied to their own busi - experience – simply freeze and squeeze! Christopher ness. Elsewhere, Korea-based company Savia Once again, IFE will play host to a unique and International will present its latest drinks inno - McUin. high profile Key Buyer Initiative throughout the vations including its new aloe vera drink – made show. Senior buyers from the UK’s leading retail - with real aloe vera juice and pulp plus various ers have already confirmed their participation fruit flavours – and natural fruit teas – made with with representatives from the likes of Morrisons, fresh fruit slices and honey. Sainsbury’s and Asda set to hear pitches from New company Streamdrinks is launching a exhibitors on their latest products to be range of innovative and interactive beverages in launched. Europe at IFE 2011. The company is looking for IFE will also be joined by sister show, Pro2Pac, British and International partners to help pro - mote its range of healthy, sugar free, additive free, preservative free and low calorie drinks that contain vitamin and nutraceutical mixes in their closures. Austrian-based company Klosterquell will be presenting its new Fruity Fun Drink at the show. This is a noncarbonated soft drink made from natural fruit juice concentrate, beet sugar, citric acid and crystal clear spring water sourced only at the foot of the Schneeberg Mountain. The fresh mountain spring water flows from the com - pany’s own wells on the shortest, most direct route into the production plant. Christopher McCuin, IFE Event Director, com - mented: “The next edition of IFE is going to be the most talked-about event in the food and drink industry calendar. Key retail buyers from across the world will be in attendance as well as top buyers from the wholesale, foodservice and manufacturing industries. We have a host of new features that really capitalise on current con - sumer trends and we are hoping this will make for an even more informative show for both exhibitors and visitors alike.” I www.ife.co.uk 48 EVEnT rEVIEW Soft Drinks Internationa l – February 2011 Dubai Drink Technology Expo growing year on year DDTE 2010 was opened by H. E. Sami Al Qamzi, Director General, Dubai's Department of Economic Development, ow in its third year, Dubai Drink Technology together with the other prominent governmental NExpo (DDTE), took place towards the end of officials, speakers, VIPS and professionals. last year, at the Dubai International Convention and Exhibition Centre. beverage technology exhibition in the Middle DDTE has successfully established itself as a East, and as we know the non-alcoholic bever - truly international and focused event, dedicated ages industry is a key emerging market today, to the non-alcoholic beverage industry. Each edi - with an expanding product portfolio and grow - tion has steadily grown, and this time attracted ing demand." some 265 exhibitors and around 10,000 visitors, His Excellency continued: “The Middle East A truly over the three days from 13th to 15th December region with its high dependence on imported international Mr Abdul Salam Al Madani, Executive and packaged food and the large proportion of Chairman of DDTE and the Arab Asian Beverage youth among its growing population provides and focused Alliance, and President of Index Holding, said ideal growth opportunities for the beverage “the success that the exhibition accomplished industry. However, the regional beverage indus - event, dedicated during the past two years had witnessed tremen - try faces various challenges too; increasing dous participation from the region and the domestic and international competition, rising to the non- world. He continued: “The Dubai Drink Tech expectations, and stricter health, safety and envi - Expo is a unique opportunity for businessmen ronment specifications, to name a few. And for alcoholic and investors of the UAE, the Middle East and the industry to stand up to these challenges and Asia to meet their peers from beverage technolo - continue to grow, innovations in technology, beverage gy representatives, and service suppliers from manufacturing, branding, marketing and sustain - industry. the US, Europe and Asia to explore the latest ability are essential.” technologies they use.” The event was opened by H. E. Sami Al Major players Qamzi, Director General at Dubai’s Department Represented at DDTE 2010 were many of the of Economic Development. industry’s leading players, including Krones, His Excellency had a tour in the exhibition Kosme, Netstal, KHS, Sacmi, Can-pack, Tech- area which was about 15% larger than last year. Long and Sidel. He said: “I am also delighted to note that this Frank Hollmann, Regional Director of the expo has earned a name for itself within the Beverage Division at Krones commented: “We short span of three years. Today Dubai Drink are presenting a new technology at the DDTE; the Technology Expo is recognised as the largest PET recycling, which is a major technique that can cut a lot of cost at the manufacturing level. “For us, it is important to be present at every edition of the DDTE, as it is a non-miss opportu - nity for us to meet a big share of the major cus - tomers, not only from UAE but also from the Gulf region. Dubai for us is a gate to the Middle East especially through exhibitions.”

Finished products Among the finished products on display was the lifestyle drink, Nicotizer, from Germany. In con - trast to most beverages, it has adopted a fairly unique marketing strategy that at first appears to appeal to the non-health conscious consumer. But, despite its name and the fact that the can is designed to look like a cigarette, it is fact nico - teen free and is formulated from a tasty a mixture of grape, papaya, guarana, shizandra extract, plus a hint of mint.

Conference programme Alongside the exhibition, a full conference pro - gramme took place, which addressed major issues relating to the beverage industry. Soft Drinks Internationa l – February 2011 DDTE 49

Following a welcome from H. E. Sami Al Qamzi, the keynote speech was delivered by Larry Hobbs, Executive Director of the International Society of Beverage Technologists. A three day programme, covering numerous sub - jects from market trends, to processing and pack - aging, followed.

Gala dinner A complimentary gala dinner was held for all exhibitors and speakers at the luxurious Al Murooj Rotana Hotel, where the organisers expressed their sincere appreciation to all the enterprises, associations and other supporters. Set beside the outdoor pool, and in the shad - ow of the world’s tallest building – the Burj Khalifa – the evening was an ideal networking opportunity for all involved.

GWBT Dubai 2011 announced During DTTE, it was announced that Index Holding will organise the first Global Water and Beverage Technology Congress (GWBT Dubai 2011) with the support of the International Society of Beverage Technologists (ISBT), the American Beverage Association, and several other European and Asian Associations and Alliances. The first GWBT will be held in con - junction with the fourth edition of the Dubai Drink Technology Expo, which will take place from November 29th until December 1st 2011. The committee announced that it is the first time for the congress to be held in the MENA and South Asian regions under the support of the Arab-Asian Beverage Alliance, and the Ministry of Economy, Economic Dep. – Dubai, Ministry of Above: Many leading international players exhibited. Environment and Water, and the Dubai Convention Bureau. will open new markets and open the gate for new Larry Hobbs said: “The agreement will add investment opportunities within members of value to all members within AABA, ISBT, ABA both parties do they can introduce themselves to and IFT in terms of education, business and the new markets”. commercial, technology, and networking which Dr Ahmed Al Banna, Secretary General of the in return will accredit the education programme, Arab Asian Beverage Alliance, said: “The Global continuing education programmes, workshops, Water and Beverage Technology Congress will be and seminars, and also add value to recruit mem - featuring workshops, association key meetings, bers for the mentioned organisations. The GWBT Continued overleaf 50 EVEnT rEVIEW Soft Drinks Internationa l – February 2011

DUBAI DRINK TECHNOLOGY EXPO – continued from page 49

“The Dubai Drink Tech Expo is a unique opportunity for businessmen and investors of Among the finished products exhibited was lifestyle the UAE, the drink Nicotizer from Germany. Middle East and education sessions, and B2B business meetings 2011, and we look forward to working with our to address challenges in the water and beverage valued partner, Index, in welcoming global Asia to meet technology businesses.” industry leaders and experts in the beverage Dr Al Banna continued: “The programme is technology sector to Dubai. DWTC is pleased to their peers from designed for industry leaders, suppliers, deci - provide the ideal networking platform, complete sion makers, buyers, institutions, market ana - with state-of-the-art infrastructure and end-to- beverage lysts to achieve a comprehensive overview of the end services to enhance the visitor experience latest water and beverage trends and develop - for delegates to this prestigious event.” technology ments across all continents. We will also include Mr Abdul Salam Al Madani noted: “we appre - representatives, an education session in the international bever - ciate the effort made by Mr Larry Hobbs and Mr age industry, where participants can obtain a cer - Gary Robson, the President, and the Board of and service tificate of attendance after the session and earn Directors of ISBT to choose Dubai as the host of credit hours through a continuing education pro - the GWBT. suppliers from gramme” Topics discussed at the GWBT will also tackle the US, Europe the environmental aspect through encouraging the recycle trends, the green initiatives, protect - and Asia...” ing the environment in addition to some market - ing techniques focusing on how to build a brand in the market. Helal Saeed Almarri, CEO of the Dubai World Trade Centre, said: “The Dubai World Trade Centre is proud to have been chosen as the first venue in the Middle East and Asia to host the Global Water and Beverage Technology Congress

A full three day conference programme was delivered alongside the exhibition. The ‘appreciation’ dinner at the Al Marooj Rotana. Soft Drinks Internationa l – February 2011 DDTE 51

The first GWBT will be held in conjunction with the fourth edition of the Dubai Drink Technology Expo, which will take place from The launch of GWBT is announced. From left to right: Gary Robson, Paul Wilson, Abdul Salam Al Madani, H.E. Helal Saeed Almarri, Larry Hobbs and Dr Ahmed Al Banna. 29th november

“Index Conferences and Exhibitions – a mem - from medical to education, commercials, tech - to 1st December ber of Index Holding – has played a big role since nologies, and entertainments. With more than 20 2011. 1990 to raise the national economy of the UAE, years of experience as a total management com - by organising more than 22 international exhibi - pany it is well positioned to add value to this tions and conferences, which cover all sectors strategic partnership.” I

Market background Total consumption of non-alcoholic beverages in the UAE , including packaged water, reached almost 2.6 billion litres in 2008, worth more than US$ 1.1 billion at retail level. This corresponds to average per capita consumption of just less than 500 litres per annum, well in excess of consumption of tea, coffee, and dairy beverages which account for perhaps a further 130 litres per capita. If dispenser water is excluded, consumption is estimated at 1.5 billion litres, and worth around US$ 1.0 billion. Just three main product groups – carbonates, juices and water – account for 92% of this market volume. Recent growth has been driven primarily by a rapidly expanding population in addition to a strong increase in tourist and business vis - itors. Market dynamics vary from sector to sector, with some of the key recent developments including: In Kuwait , the total consumption of non-alcoholic beverages, including packaged water, reached more than 730 million litres in 2008, and was worth almost US$ 560 million retail. This corresponds to average per capita consumption of just less than 215 litres per annum, well in excess of consumption of tea, coffee, and dairy beverages which accounts for perhaps a further 140 litres per capita. If dispenser water is excluded, consumption is estimated at 668 million litres, and is worth just under US$ 550 million. Although Egypt has one of the largest populations in the Middle East, the non-alcoholic beverages market is relatively small and unde - veloped, particularly when compared to neighboring GCC markets. If dispenser water is excluded, the soft drinks market was valued at US$ 1.05 billion in 2008, compared with US$ 3.24 billion in Saudi Arabia , a country with 57 million fewer people! However, consumption is growing strongly at rates way in excess of most GCC markets and reached almost 2.9 billion litres in 2008, worth close to US$ 1.1 billion retail, if packaged water is included. Growth has averaged almost 14% per annum over the past five years helped by a reduction in sales tax in 2006 and a step up in the marketing efforts of leading carbonates and juice suppliers. KSA can justifiably be regarded as the most sophisticated Middle East market for non alcoholic beverages. Not only are per capita amongst the highest in the region but significant competition in supply has encouraged companies to foster a climate of innovation in an effort to achieve some degree of differentiation. Total consumption of non-alcoholic beverages, including packaged water, exceeded 6.1 billion litres in 2008, worth almost US$ 3.4 bil - lion at retail level. This corresponds to average per capita consumption of around 216 litres per annum, well in excess of consumption of tea, coffee, and dairy beverages which accounts for perhaps a further 170 litres per capita. If dispenser water is excluded, consumption is estimated at 4.1 billion litres, and worth around US$ 3.2 billion. Two categories – carbonates and juice products - account for around 70% of this by value (slightly less in volume terms). Consumption of non-alcoholic beverages in Oman is growing steadily, averaging growth of 9-10% per annum over the past five years. Total consumption, including packaged water, was 556 million litres in 2008, worth around US$ 290 million at retail level. This corre - sponds to average per capita consumption of around 215 litres per annum, compared with consumption of tea, coffee, and dairy beverages which accounts for a further 230 litres per capita. It is not surprising that consumption of non-alcoholic beverages in Qatar , including packaged water, grew at an average rate of more than 14% per annum since 2004 to reach 424 million litres by 2008, worth more than US$ 165 million at retail level. This corresponds to average per capita consumption of almost 355 litres per annum, well in excess of consumption of tea, coffee, and dairy beverages which account for perhaps a further 150 litres per capita. If dispenser water is excluded, consumption is estimated at 220 million litres, worth around US$ 145 million. Just three main product groups – carbonates, juices and water – account for more than 90% of this market volume Source: DDTE 52 EVEnT PrEVIEW Soft Drinks Internationa l – February 2011 Pro2Pac delivering packaging’s best

ith packaging consistently a hot topic on Wthe news agenda over the last year, there couldn’t be a better time for the UK's processing and packaging exhibition designed exclusively for the food & drink industry to stage its return to London’s ExCeL. Promising to be the most exciting event in its history, Pro2Pac will provide a stage for nearly 100 leading food and drink manufacturers, sup - pliers and technology providers to showcase a Co-located with range of new packaging solutions, sustainable IFE at London’s materials, manufacturing equipment and first- class processing and packaging services to help ExCel centre, companies innovate, operate more effectively, Pro2Pac seminars. increase profits, and keep up with consumer Pro2Pac will be demand. changed perceptions and contributed strongly to Major industry players such as Ravenwood delivering significant increases in sales and prof - open from 13th Packaging, T Freemantle and Nicholl Food it. Examples will include The City Kitchen, a Packaging, plus first-time exhibitors such as brand exclusive to Tesco, which has delivered to 16th March. Tinware Direct, Winkworth Machinery Ltd and £50+ million in its first year and where the phys - Aptar Food and Beverages will capitalise on the ical pack played a key role in changing sector fact that, with an annual turnover of £70 billion, perceptions. the food and drink industry is the UK's largest Steve Jackson, Technical Manager of manufacturing sector. In addition to the strong Packaging at Wm Morrison Supermarkets PLC, UK presence at Pro2Pac, companies from will explore the chain’s Great Taste Less Waste Australia, the Republic of Ireland, Israel, France, Campaign, which aims to re-educate customers Taiwan and Finland will be represented, high - into wasting less food in the home. It will focus lighting the increasing international importance on shelf life extension, product quality and how of the show. to use Morrison’s unique vertical integration to Visitors registering for Pro2Pac will also be leverage the best practise and new developments able to attend IFE – the International Food & in packaging. Drink Exhibition – located alongside Pro2Pac at Louise Stevens, Sustainability Manager at ExCeL and featuring thousands of major food Innocent Drinks, will examine how the company and drink suppliers from around the globe. With has been working to make its packaging both as businesses from across the industry able to consumer-appealing and sustainable as possible source the most cost-effective practices, equip - ever since it started selling smoothies back in ment and materials to improve business all 1999. Today the company is trying to develop under one roof, the show is a ‘must’ for anyone new ways of reducing the carbon intensity of its in the sector. packaging portfolio, a measure it started tracking Sustainability is high on the agenda for every in 2010 in conjunction with signing up to new product at the development stage as manu - WRAP's Courtauld Commitment II. facturers look to increasingly ‘green’ alternatives Other speakers include Lord Rupert for both packaging and processing methods. Redesdale, who acts as Vice-Chair of the All Party Parliamentary Climate Change Group, Educational programme Mike Dudbridge from the University of Lincoln, In addition to world-class exhibitors, Pro2Pac is Geoff Courtney from the UK Can Makers, set to deliver its most exciting educational pro - Benjamin Punchard, Head of Global Packaging gramme yet with a host of experts presenting in Research at Euromonitor, and Josh Brooks, Editor the Packaging Innovation Seminar Theatre on of leading trade magazine Packaging News . the latest issues affecting the industry. Confirmed speakers for the Packaging Packaging design Innovation Seminars include representatives For the first time this year, the show will have an from multi-retailers Tesco and Morrisons and entire section dedicated to the Packaging Design smoothie-maker Innocent Drinks. Challenge - a competition presenting the most Sarah Paskell, Design Manager at Tesco, will cutting-edge packaging designs from manufac - join forces with Doug James, MD at design com - turers, designers and technology providers. The pany Honey, to discuss how physical packaging competition will culminate in a presentation of can change quality, mood and relationship with the entrants’ ideas at the Packaging Innovation the consumer. The presentation will explore spe - Hub where visitors will vote to choose their www.pro2pac.co.uk cific examples where the physical pack has favourite designs. I Soft Drinks Internationa l – February 2011 FroM THE PAST 53

nearly 18,000 dozen bottles more than in sold the lot for sixpence to a marine store 100 Years Ago was in December of 1908. It was, however, dealer. nearly 5,000 dozen bottles less than it was He glared at the Bench, and boldly told From the Mineral Water in December of 1909. Yes, the month was them he had not had a fair trial, although Trade Journal of in these respects in harmony with the he had pleaded guilty to the charges; he melancholy year. then sneered and grinned, and shouted out February 1911 as the constable was removing him after An incorrigible youth the sentence of four weeks' imprisonment One of the past Presidents of the Yorkshire had been pronounced.“Thank you;I hope December: the imports and exports Association, and an ex-director of the the sun will shine on you.” Once more we have to apologise for the National Union, attended recently to give fact that the belated method of the Board evidence in a case of bottle smashing and The £500 dog action of Trade and our own publication-necessi - the resale of the broken glass. What had become known in Glasgow as ties prevented us giving to our readers in The accused was only a youth of 17, and the 'Five Hundred Pounds Dog Action'has the last issue of The Journal an epitome of it is a sad thing to relate that he was the been amicably settled.It was brought by Mr our export and import trade in December. son of respectable parents. Robert Dougall, aerated water manufactur - We cannot say that in either instance the He was also charged with stealing a er, of Finlay Drive, Dennistoun, against Mr figures are satisfactory. It may be that the quantity of old metal. Samuel Hackett, bootmaker,of 27, Tylefield proprietors of the foreign waters selling in The story told at the Bridlington Police- Street, Glasgow.Mr Dougall claimed £500 this country thought it well during the court, when the youth, Samuel Stockhill, because an Irish terrior belonging to Mr month to replenish their stock. Be the appeared to answer the charges, was not a Hackett, on August 15th, sprang at him, cause what it may, the imports of foreign pleasant one to hear.In the first place, from and caught him by the calf of the left leg. In waters in December 1910 exceeded the the boy's appearance and demeanour, soci - trying to avoid the dog, Mr Dougall stum - December imports of 1909 by considerably ety will have some trouble with this youth, bled and broke the right leg. Mr Hackett over 18,000 bottles. And we cannot alto - unless some moral force changes him. denied that the dog was vicious. gether as manufacturers shake one another He broke 16 Codd's bottles, mixed them However, the matter has, as we say, been by the hand over the quantity of our own with some more broken glass, and then settled – as Lord Guthrie was informed in beverages which we exported in the same the Court of Session – by the payment of month. It is true that that quantity was £50 and expenses. Sourced by Stewart Farr

complete analysis of intensifying competi - 50 Years Ago tion as an aid in formulating future market - ing and advertising policy.” From the Soft Drinks The survey will take the form of a contin - Trade Journal of uous measurement of the entire drinks mar - ket, its development, size and location, February 1961 based on 14,000 interviews a year with a cross-section of the population. It will aim to measure in the first place Loading bans total volume of the market in terms of how Traders concerned with the delivery of much is drunk and the share of the market goods in city and town centres are con - held by different brands and products.it scious of the rapidly changing situation will then analyse this total volume by such brought about by the growing traffic prob - levels of competition as place of consump - lem.Widespread and ill-judged loading bans tion and purchase, characteristics of con - can decrease the efficiency of any delivery sumers, the company with whom they service and add substantially to costs. drink and times and occasions when they To avoid or minimise these losses, the In view of the work being performed, the exercise their choice of drinks. Traders Road Transport Association is TRTA strongly urges all 'C' licence opera - doing much work, for the benefit of opera - tors to give their active support to its efforts UK - USA link-up tors of 'C' licensed vehicles, by opposing by becoming members. Further details have been announced con - unreasonable bans on loading. cerning the organisation of a jointly-owned The TRTA was successful in stopping National drinks survey company to be formed for the manufacture, wholesale bans in 223 London shopping An examination of the total drinks market sale and development of paper containers centres and also in securing some modifica - is to form the basis of an extensive survey to for packaging fruit juices and milk. tion of the Road Traffic and Roads be conducted by Market Investigations The new company, to be known as Improvement Bill regarding the powers of Ltd.Four separate sections of the market are Liquid Packaging Ltd, will be jointly owned local authorities to impose loading bans. to be surveyed: soft drinks; wines and spir - by The Metal Box Co Ltd, of London and by At the same time, many cities are propos - its; beer, cider and perry; and beverages. another newly formed company to be joint - ing the introduction of loading bans.Some The soft drinks section, which will pro - ly owned by John Waddington Ltd of Leeds can be justified but others need to be modi - vide comparative information on all types and International Paper Company of New fied to assist traders who have legitimate of drinks, will deal separately with fruit York. reasons to stop and unload goods for shops squashes, cola drinks, carbonated drinks, Liquid Packaging Ltd will handle the dis - in the street. bottled fruit juices, canned fruit juices and tribution and sale of packaging equipment By consultation with the authorities, the any other soft drinks.Special attention will for forming and filling Pure-Pak paper con - TRTA is frequently finding it possible to be focused on Britain's changing drinking tainers.Both the Waddington-International halt or modify proposed bans before they habits. Company and Metal Box will manufacture are published.In other cases, representa - “The objective,” says Mr Stanley Orwell, Pure-Pak containers under licences granted tions have to be made on behalf of traders at Managing Director of Market Investigations by the Ex-Cell-O Corporation of Detroit, a Public Inquiry. Ltd, “is to provide top managements with a Michigan, USA. I 54 Soft Drinks Internationa l – February 2011

A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Floor scale offers Palletising flexibility METTLER-Toledo, supplier of quality LOGOPAK has supplied PepsiCo's Cork, weighing and measuring solutions and the Ireland, plant with two Logopak 804T world’s largest manufacturer of weighing labellers to identify pallets of soft drink technologies for use in laboratory, concentrate as they are loaded by robot. industrial and food retailing This provides production flexibility by environments, is running 3 fantastic scale allowing the pallets from different and service packages perfect for the food production lines and with different industry. products to be directed to different Made of stainless steel, the PFA shrink-wrapping and transit labelling raisable floor scales are designed to meet lines and caters also for downtime the demands of hygienically sensitive during maintenance or repair. areas. These rugged scales are available in The machines operate within the weighing ranges from 600kg to more than safety cage of the robot palletisers and 25,000kg. They are suitable for daily use attach pre-printed bar code labels to the Mettler-Toledo Ltd in dry and wet areas, with models Logopak International Limited base of the pallets, using a purpose- 64 Boston Road approved for operation in hazardous areas. Clifton Moor Industrial Estate built applicator that folds the label Leicester, LE4 1AW, UK In addition the 2 year service contract York YO30 4XE, UK round the two outer faces of a corner guarantees optimal performance and block. Logopak also designed the maximised uptime. The trio of offers, labelling material specifically for the Tel: +44 (0)116 234 5005 starting from just over £3,000, are Tel: +44 (0)1904 692333 purpose. email: [email protected] available until the end of March 2011. email: [email protected] For further information visit: www.mt.com www.mt.com/uk-pfa-offer. www.logopakprintandapply.co.uk Autoclaves at ArabLab Coding open days ON stand 340 Priorclave Ltd will be DOMINO, global product identification exhibiting examples from its and traceability specialist, will introduce comprehensive range of laboratory its new range of coding and marking autoclaves including three of the most technology to UK customers at a number of popular, electrically heated models: the nationwide open days in late March: Bar PS/MID/C60 – a compact, 60L capacity, Hill, Cambridge (March 22nd-23rd); Top Loading autoclave; the Liverpool (March 29th) and Stirling (March PS/QCS/EH150 mid range, 150L capacity, 31st). Visitors will see demonstrations of Front Loader model with optional direct its service-free A320i continuous ink jet steam heating facility; and the latest, 95L (CIJ) printer (pictured), as well as the new capacity, model PS/OPL/V95 Top Loader V-Series thermal transfer overprint (TTO) unit which comes from the OPAL range. and D-Series laser coding ranges. This entry-level range has been The groundbreaking A-Series specifically designed to perform everyday incorporates an array of i-Tech intelligent Priorclave Ltd laboratory autoclaving functions for the To register your interest in Technology features, that completely 129/131 Nathan Way smaller laboratory. The OPAL range attending an Open Day email: eliminates the need for planned servicing – London, SE28 0AB, UK feature automatic free steaming, a an industry first. Instead of traditional thermal safety lock and are managed by a [email protected] preventative maintenance activities ‘plug slimmed down version of Priorclave’s and play’ routine consumables Tel: +44 (0) 20 8316 6620 tried and tested TACTROL® Domino Printing Sciences, plc replenishment undertaken by production email: [email protected] microprocessor control system. Tel: +44 (0)1954 782551 staff is all that is needed, typically resulting in less than ten minutes of www.priorclave.co.uk www.domino-printing.com service downtime per year. Promotion opportunity Dump feeder THE ‘bubbling up’ section in Soft BULK solids handling specialist, Drinks International provides the Flexicon (Europe) Ltd has announced ideal platform to introduce your new an all-new TIP-TITE Drum Dump product or service to decision makers Feeder which discharges bulk material in more than 100 countries. from drums and feeds it volumetrically Your entry which includes an to downstream equipment. image, and a logo, plus at least 100 The drum platform is raised by a word description, together with full single hydraulic cylinder, creating a address and contact details is guaran - dust-tight seal between the rim of a teed to be published for the modest drum and the underside of the fee of just £95 ( €110, $150), per discharge cone. A second hydraulic insertion. cylinder tips the platform-hood To place your order, simply email assembly and drum, stopping at dump your press release or requirements to angles of up to 90º with a motion- Soft Drinks International [email protected] Flexicon (Europe) Ltd dampening feature. Material flowing PO Box 4173 89 Lower Herne Road through the discharge cone charges the Wimborne BH21 1YX, UK Herne Bay, Kent CT6 7PH, UK intake adapter of a cantilevered flexible screw conveyor available in custom lengths, oriented horizontally (shown), Tel: +44 (0) 1202 842222 Tel: +44 (0) 1227 374710 or at an incline, for the purpose of email: [email protected] email: [email protected] elevating, as well as metering, the material. www.softdrinksinternational.com www.flexicon.co.uk Soft Drinks Internationa l – February 2011 Buyers’ Guide 55

COLOURS – CARAMEL Closures Reach buyers around the globe

– In print and on line

email: advertising @softdrinksinternational.com DÖHLERGROUP or calll: +44 (0)1202 842222 Riedstrasse 7-9 64295 Darmstadt Ingredients Germany Phone +49 6151 306-0 BEVERAGE INNOVATION Fax +49 6151 306-278 www.doehler.com [email protected]

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Contact Sales Kanegrade Ltd Claremont Ingredients Limited The SDI Buyers’ Guide Ingredients House Unit 2B, Aspect Court Caxton Way Silverdale Enterprise Park is also available on line – Stevenage, Herts SG1 2DF visit: Newcastle-under-Lyme England ST5 6SS, UK www.sofrinksinternational Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 tel: +44 (0)1782 623883 Email: info kanegrade.com fax: +44 (0)1782 623773 @ email: [email protected] Website: www.kanegrade.com BBeverageeverraage CentrCentree of ExExcellence:cellence: web: www.claremont-ingredients.co.uk Amsterdam,Amsterdam, TheThe NetherlandsNetherlands www.kerry.comwww.kkererrryy .com 56 Buyers’ Guide Soft Drinks Internationa l – February 2011

FRUIT JUICE CONCENTRATE AND EXTRACTS HERBAL EXTRACTS SWEETENERS

China’s leading manufacturer of Welcome to our Business Unit ASPARTAME and SUCRALOSE Plantextrakt, one of the world’s “Why not come direct?” leading manufacturers of: Tel: +44 (0)1952 456 460 Herbal Extracts Fax : +44 (0)1952 458 528 Tea Extracts E-mail : [email protected] Website : www.niutang.com Tea Flavours Niutang UK Limited, Plaza 2, 5th Floor, Plantextrakt GmbH & Co. KG | Germany Ironmasters Way, Telford, Shropshire, TF3 4NT Tel.: +49 9163 88-450 | [email protected] www.martin-bauer-group.com Quality . . . Integrity . . . Customer service

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The SDI Buyers’ Guide - print and on-line

To reach buyers in more than 100 countries

email: advertising@ softdrinksinternational.com or calll: +44 (0)1202 842222 Email: advertising@ softdrinksinternational.com Plant & Machinery Processing Recruitment

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Where it all comes together

13:34 Soft Drinks Internationa l FEBRUARY 2011