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MOST ADMIRED BRANDS & LEADERS Volume II www.admiredbrand.com Chief Patron Prof. Malcolm McDonald Editor-in-Chief Dhruv Bhatia Chief Operating Officer Sarmad Zargar Regional Head - Asia Asif Var Director - Research M.Y. Makky Director - Corporate Communications Kriti Nagia Head - Digital Media Shahid Bhat General Manager - Strategic Alliances & Partnerships White Page International Anubha Garg Editorial Advisors White Page International is a global consulting firm with a diverse What drives their business is the zeal to make clients successful by portfolio that includes brand consulting, print advertising, creative making the most informed decisions possible. The research conducted Sadiq Zafar - India & South East Asia advertorial promotions, PR and research. The goal is to create a by White Page, is supported by R&D on the latest industry trends and Yasir Yousuf - GCC substantial and lasting improvement in the performance of its clients leading analytical techniques. The expertise lies in performing complex and strengthening their brand value. We serve to accomplish the studies analyzing data and interpreting results leading to most goals of the brand for their products and services in the form business informed decisions through tools like Brand & Consumer Research- Client Servicing journalism and PR. With more and more brands turning to marketing Industry Research- Trade Researches Case Studies & White Papers. Indian Sub-Continent: Prasoon Jha, Danish Malik content, we leverage paid channels like advertorials and social media Southeast Asia: Taye Bayewood, Charlie Zeng, Sonia Khat- coverage for optimum coverage. • Brand and Consumer Research: wani White Page aims to be the world’s leading consulting firm, this is what Provide strategic insight into market entry strategy development, GCC Nations: Muneeb Hussain, Abdullah Al Zaim drives its focus and efforts to be the ideal partner for its clients. customer behavior studies, new product development, brand health studies, competitor research, and sales growth strategy. The White Page team is an exuberant group of individuals from Editorial Desk different backgrounds and nationalities sharing the common passion • Industry Research : Sakshi Kalia of creating an impact by the work they do. Tulika Maniktala Strategic insight and analysis on more than 50 different industries The work is driven by 3 simple principles • Trade Research Digital Partner • If you can visualize the future you can create it Denesof • Case Studies & White Papers • It matters the most to you when you help make a brand www.denesof.in In today’s market where brands are getting tangled in ineffective and • To create an experience you need to truly understand the big budget communication and eventually get plunged into the abyss Charted Accountants people who share it of anonymity, White Page International provides solutions that are based on market reality. Lalit & Associates White Page was born out of the need to create a platform for brands to communicate with their audiences in a manner that is easily Design & Print Most Admired Brands & Leaders Asia and India Editions is a understood. registered trademark of White Page Consulting Pvt. Ltd. IQ Design Studio: www.iqdesignstudio.in Copyright © 2016 White Page Consulting Pvt. Ltd. No part of this publication may be reproduced or transmitted www.whitepageinternational.com Published by: in any form or by any means, electronic, digital or mechanical, White Page Consulting Pvt. Ltd. including scanning, photocopying, recording or any information 1st Floor, Southern Park, District Center, D-2 storage and retrieval system, relating to all or part of the text, photographs logotypes without first obtaining permission in Saket New Delhi-110017 INDIA writing from the publishers. www.whitepageinternational.com www.admiredbrand.com Printed in India 2 3 Automotive Retail Maruti Suzuki 38 Emax 140 TVS Motor 40 Fair Price 142 Landmark Group 144 Banking Education IT & Telecom Services Dusit Thani 148 Financial Services King Saud University 66 Airtel 126 Emirates Airlines 150 National University of Singapore 68 Etisalat 128 & Insurance Jumeirah Hospitality 152 S.P Jain Institute of 70 Singtel 130 Management & Research Singapore Airlines 154 DBS 44 Emirates NBD 46 Great Eastern Life 48 HDFC Bank 50 ICICI Bank 52 Food & Beverage LIC 54 Home Max Life Insurance 56 Adani Wilmar 78 OCBC bank 58 Almarai 82 Electronics Prabhudas Lilladher 60 Cargill 84 Patron, Jury & QNB 62 Fraser & Neave 90 Osim 110 Editor's Desk Rani 92 Tiger Beer 94 Prof. Malcolm McDonald 8 Dhruv Bhatia 10 Ashish Bhasin 16 Oliver Eills 18 Energy Furniture & Lifestyle Sunil Lulla 196 Interior Solutions Manoj Abraham Mathew 198 & Power Khaadi 134 Petronas 74 Infrastructure & VIP Frenchie 136 Godrej Interio 98 Real Estate City Developments Ltd. 114 DLF 116 Emaar Properties 118 Healthcare Keppel Corporation 120 RAK Ceramics 122 Contents Bilcare Research GCS 102 Cerebos 104 Cipla 106 4 5 Asia's Most Admired Leaders Sunil Bharti Mittal 158 M R Mukesh "Micky" Jagtiani 160 a a Chua Sock Koong 162 H h j Chanda Kochhar 164 e i e r n s Kiran Mazumdar Shaw 166 o d N P h Tony Fernandes 168 r a V S Peter Seah Lim Huat 170 B m a h R L t B r o J L M a i o Kuok Khoon Hong 172 f o i F t & S u i r C v Venu Srinivasan 174 r t i o I K c x c i e e Khalid A. Al Falih 176 o a r n o r G n S k T A l n e c d I B r C D o r e p r i Yusuf Khwaja Hamied 178 a m i n f o i d a p o M o m o m a t Anil Sain Mathur 180 u n i l r g e n i z B l a u a c f a Sunil Pathare 182 l e a y p o a k o i j o x p s e t n DILIP SURANA 184 200 202 204 206 208 210 212 214 216 218 220 222 224 226 228 230 234 238 Tan Sri Lim Kok Thay 186 India's Most Admired Leaders Rahul Sharma 242 Mayank Soni 244 Roshni Nadar Malhotra 246 Sukhraj B. Nahar 248 Manju Yagnik 249 Aditya Ghosh 250 Dr. Naresh Trehan 252 Harish R. Patel 254 Rajesh R. Patel 254 Joseph James 256 Yogesh Lakhani 258 Vijay Shekhar Sharma 260 6 7 From the Patron's Desk Service brands—Moving beyond the fast moving consumer goods model The world of branding has evolved, and change is always constant. A lot has happened in the last 50 years. The all-powerful West has But the fact of the matter remains, ‘Communication is more about shown signs of fatigue and there are visible chinks in its armour. content than just ads’. The demands of the communication industry Though they are home to some of the biggest brands in the world, is transforming. Enabled with cutting-edge technology and the their weaknesses have been exposed. The recent economic slowdown co-creation of content, communication is indeed becoming an validates that argument. This bring us to the East. engaging conversation. It’s more content than just advertising today. The earth’s access is tilting. Eastwards. Asia in particular. China has In my experience spanning over 30 years across advertising, digital become a behemoth, with India steadily pacing itself, taking the media & television broadcasting, I have seen it is the passion for the second position. Every second day, a headline reads about how consumers, which drives a brand. It boils down to placing consumers’ economic dynamics of the world have changed, and inadvertently, interests as the focal point. This effective orchestration, coupled with there is mention of these two growing economics. innovation is what sets a benchmark of the illustrious distinction of an Admired Brand. Made in China has become a buzzword, even a bone of contention for a lot of purists. From Louis Vuitton to Apple, all products are made An admired brand status value-adds prominence and sets it apart inside the dragon’s furnace. Such is the power drift of the new-age from its competitors. This exposition that you are about to read is a market. India is not far behind. With the new government doling out celebration of the finest brands from the burgeoning Asian regions - investor friendly policies, further fortified by Make in India Campaign, South East Asia, GCC Nations and the Indian Subcontinent. The edition this trend is only going to get stronger with each passing year. constitutes the top 100 Admired Brands across all industry categories and features a few prominent leaders who have the distinction of But there are challenges to this phenomenal growth stories. The risk leading these brands through a notable and impressive journey. of rising inflation being number one. Another major threat following These are brands that have strived to deliver exceptional reliability and Asia's growing economic power could be translated to greater political extraordinary followership. and military struggle, thus raising the potential of conflict. And a 21-century conflict would mean damages, enough to send us back to This platform is an international stage on branding to recognize and the stone-age. pay tribute to brands and leaders, by rewarding and reinforcing their remarkable journeys. Having said that, there is no denying that it is rise of the new world order, with Asia at the helm. This rise is just beginning, and if the big We have come across numerous university papers, research regional powers remain stable, while improving their policies, rapid documents and business reports on the fact that the Asian economy growth could continue for decades. was dominated by giant conglomerates with a global presence from the likes of Japan, China, South Korea and Taiwan.
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