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REGISTER TODAY! USE PRIORITY CODE ASD08 Soft Drinks Internationa l – October 2009 ConTEnTS 1 news

Europe 4 Africa 6 Middle East 8 The leading English language magazine published in , devoted exclusively to the Pacific 10 manufacture, distribution and marketing of soft drinks, fruit juices and . Americas 12 Ingredients 14 features Juices & Juice Drinks 18 Energy & Sports 20 Drinks With Attitude 26 The energy drinks category continues Waters & Water Plus Drinks 22 to grow and boosted by the introduc - Carbonates 23 tion of innovation such as the energy shot. Rob Walker gives his analysis. Building A Green Employment Brand 36 Packaging 46 User Friendly Fortification Recruiting and retaining like-minded Environment 48 employees can pay dividends, reports 28 Marguerite Granat. People On-trend, product innovation has 50 been made easier, according to Events 51 Glanbia Nutritionals. Sincerity 38 Jo Jacobius takes a look at bottled Bubbling Up 53 water producers who truly take Meeting The Challenge 30 environmental and sustainability Choosing the right sweetener system issues to heart. during beverage development is funda - mental to success, believes Danisco. Packaging Soft Drinks 40 regulars Nicola Jenkin discusses the recent Sweeteners In Beverages findings of the Waste & Resources 32 Action Programme, WRAP. Comment 2 Kerry Kenny looks at the range of BSDA 16 sweetening options available. Renewable Packaging 42 Cartons offer the ultimate renewable Science Monitor 17 packaging solution, writes Cindy By The Case Load 24 Economy And Recyclability Haast. 34 From The Past 52 Vince Major reports on the encourag - Latin America 44 Buyers Guide 54 ing signs for the beverage can produc - The region is now ‘King of Carbonates’, ers in the UK. reports Richard Corbett. Classified 57

Front Cover: ©Andy Lock (www.changinglight.co.uk) www.softdrinksinternational.com 2 CoMMEnT Soft Drinks Internationa l – October 2009

Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EUroPE An air of optimism Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay In the wake of a hugely successful drinktec show, where exhibitors commented on the quality of visitors and many deals were signed, there are further indications ASIA & PACIFIC Kelvin King that the industry can remain cautiously optimistic that the worst of the global T. C. Malhotra recession is over. As Volker Kronseder, Chairman, Krones AG, President of the Advisory Board of AMErICAS richard Davis drinktec 2009, , observed: “drinktec gave the boost to the beverage industry that we had expected. It acted as a catalyst for innovations and spurred Market Analyst on the beverages manufacturers to invest in the future and in new technologies ... richard Corbett is coming back into the sector. Our customers were all in a good mood and are Scientific Adviser ready to invest.” Diana Amor He added: “What I was particularly pleased to see is that we had a lot of decision-makers at our stand. We took a number of orders at our stand, particularly from customers from Africa, the Middle East, South America, China Annual Subscription Rates (inc. postage) and Central Europe.” EU Member State: £100, €150 Canadean's recently published quarterly beverage tracker service has also rest of World: £120, €180, $220 highlighted growth opportunities in Brazil, Russia, and China (the BRIC Individual copies: £14, €21, $25 markets). The analysts say that China and, to a lesser extent, India are already shrugging off any financial woes with both countries set for healthy volume rises Subscription Enquiries in 2009. Beverages in Brazil are set to rise by a more modest 2% this year whilst Soft Drinks International demand in Russia is set to contract by 2%. Po Box 4173, Wimborne BH21 1YX, UK In China, the leading soft drinks players have invested in new product launches Tel: +44 (0)1202 842222 and extensive marketing campaigns and this is expected to be rewarded with a Fax: +44 (0)1202 848494 15% jump in sales by the end of the year whilst in India, a long E-mail: [email protected] summer period in the north boosted sales of soft drinks in the second quarter. Considerable investments by Coca-Cola and PepsiCo in their manufacturing Editorial - News operations have also contributed to the first quarter forecasts being revised A & S Editors upwards. In South America domestic demand in Brazil has remained strong, 5 Gloucester Street, which should prompt a 2% rise in beverage sales this year. Faringdon, oxon. Sn7 7JA, UK According to Canadean, despite the difficult global economic environment there Tel: +44 (0)1367 241660 is still plenty of optimism that the BRIC markets will realise their undoubted E-mail: [email protected] potential in the longer term. The evidence suggests that the downturn is seen by many as an opportunity and that the beverage industry is prepared to live with Editorial - Features uncertainty in the shorter term, in order to reap the benefits in the long run. Soft Drinks International There is further encouraging news from the US. A new survey from KPMG, the Po Box 4173, Wimborne BH21 1YX, UK audit, tax and advisory consultants concluded that food and beverage executives Tel: +44 (0)1202 842222 are generally optimistic about their industry's outlook over the coming year even Fax: +44 (0)1202 848494 though they do not expect substantial economic recovery to be achieved until E-mail: [email protected] 2011 or beyond. Sixty-five per cent of executives interviewed said they believe that the food and US Representative beverage industry is well-positioned to take advantage of economic recovery and 105 South Fifth Street 60% predicted that their industry will fully recover ahead of the overall economy. Paris, Arkansas 72855, USA Further, 72% expect their industry's business conditions to improve next year and Tel: 00 1 479 963 6399 expect stronger revenue, whilst 65% expect improved profitability. Fax: 00 1 775 406 5643 There's a sense of optimism in the northern hemisphere's autumnal airs. E-mail: [email protected]

Advertisement Sales Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Tel: +44 (0)1202 842222 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Fax: +44 (0)1202 848494 E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written © 2009 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those ISSn - 1367 8302 of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – October 2009 3

Late Bulletin 24th-28th November 2009 The Coca-Cola Co has launched a campaign with its bottlers against a possible tax on soft drinks in the US. The fieramilano Rho - campaign, which is understood to be taking place in seven key opening time 9.00-18.00 US markets, will include print and digital programmes, as well as public relations and speaking engagements. Earlier this year, pavilions 11-13-15-22-24 US Senators proposed a federal tax rise on both sugary and alcoholic drinks as part of President Obama's health reform.

GlaxoSmithKline (GSK) has signed a deal to significantly rd expand sales of its Lucozade brand in China as it looks to 23 increase its presence in emerging markets. The company has signed an agreement with President (Shanghai) Trading Co , a trading arm of Uni-President China Holdings, a leading food and beverage company in China, to launch Lucozade in China. GSK said the two companies are in the "early stages" of discus - sions on a range of additional opportunities.

Danone has agreed to sell its 51% stake in a joint venture with China's Wahaha , bringing to an end their long-running dispute. Danone has agreed to sell its stake in Danone-Wahaha joint ventures to Chinese partners, ending all legal proceed - ings, in a deal that involved diplomatic efforts by both the Chinese and French governments. Financial details surround - ing the settlement were not disclosed.

Coca-Cola will print calorie information per serving on all products worldwide in order to increase consumers' aware - ness about the calorie content of its soft drinks. All drinks will contain front-of-pack ‘energy labelling’, including number of calories, kilocalories and kilojoules per serving, by the end of 2011. The company already has energy labelling on products sold in Europe and Australia. The policy is currently being implemented in the US and Mexico. INTERNATIONAL ENOLOGICAL AND

Suntory Holdings has confirmed that its approach to BOTTLING EQUIPMENT EXHIBITION acquire Group from Lion Capital and The Blackstone Group is a binding offer. Sources close to the situation have cited the transaction to be in the region of €2.6billion (US$3.8billion). Suntory said it expects Lion Capital and Blackstone to take a decision in response to its SIMEI offer once the necessary social, legal and regulatory steps have is the world leader in the been completed. exhibition of machinery, AG Barr has reported a 27% jump in net sales for its fiscal equipment and products for half-year, thanks to growing demand for signature brand Irn- Bru and the contribution of the Rubicon drinks business. Net the production bottling sales for the six months to the end of July rose by 27% to £104.7million (US$166million). Flagship soft drink Irn-Bru saw sales revenue rise 6.5% for the period, as AG Barr profited and packaging of drinks from its strategy to promote the brand more vigorously in England and Wales, as well as in its Scottish homeland.

The Bottling Group has lined up the distribution of the O.N.E. brand in two US states. The bottler has signed an visit our website www.simei.it agreement with One Natural Experience to distribute its O.N.E. beverages in Southern California and South Florida. Pepsi Bottling Group also said that it has teamed up with for further information private equity firm Catterton Partners to make an equity invest - ment in the company. Financial terms behind the distribution SIMEI agreement and investments were not disclosed. via San Vittore al Teatro, 3 Hotel and Travel 20123 Milan - Italy www.expohotels.eu tel. +39 02 7222281 fax +39 02 866575 www.simei.it – [email protected] 4 InDUSTrY nEWS Soft Drinks Internationa l – October 2009 Europe Glucose syrup purchase

BRENNTAG UK Ltd, part of the Brenntag Group, has purchased the goodwill relating to the Packed Glucose Syrup business in the UK from Cargill plc. The agreement includes the supply of all grades of glucose syrup in packages to UK customers. For many years Brenntag has operated a toll packaging and distribution arrange - ment for Cargill from the Trafford Park facility, whilst also acting as an official dis - For Brenntag, the acquisition of this tion, Brenntag has signed a long term sup - tributor of the C* range of glucose business represents an important further ply agreement with Cargill to ensure con - syrups. step into a growing market sector. In addi - tinuity of supply.

drink concepts offering immunity benefits otics since 1994. “We are very excited Functional drinks since 2004. The company is one of Swe - about the possibility to launch an entirely den's biggest producers of probiotics. The new range of beverages together with venture joint venture between Probi and Skåneme - Skånemejerier,” said Oredsson. jerier aims to conduct the market launch “The proposed range of products will THE Swedish companies Skånemejerier by the end of 2009. not only be appetising, but will noticeably and Probi have established a new and “The plan that we have agreed on is to improve consumer's body defences and potentially significant joint venture to launch the range of new drinks in the sec - provide benefits such as fewer, milder and launch an entirely new range of products ond half of 2009. For Probi this means tak - shorter common cold periods. These will to strengthen the body’s natural defences ing our first step into the immune market have the potential to become bestsellers in against illness, including the common cold. which had a global value of €5 billion in the chilled drinks category,” said Björn The collaboration is designed to position 2008,” said Michael Oredsson, Probi's Sederblad, Skånemejerier’s CEO. Skånemejerier, already the biggest supplier CEO. The proposed product range will con - of dairy foods to the market, as a Probi has already had a successful col - tain a fusion of two new probiotic strains major force within the area of functional laboration with Skånemejerier in relation patented by Probi, the first within the fam - drinks in Sweden and Scandinavia. to the dairy company’s oats-based ProViva ily Lactobacillus plantarum and the second Probi has been developing functional fruit drinks that incorporate Probi’s probi - within the Lactobacillus paracasei strain.

it is unlawful to use multi-packs. Similarly, Carroll, said: “We have asked the Commis - French packaging regulators may stipulate packaging that uses sion to act promptly in this case to prevent less material but which results in inconven - any possible disruption to the internal mar - law challenged ience for consumers because it is more dif - ket for packaging and packaged goods. Hav - ficult to open. ing a harmonised EU packaging law is A CHANGE to packaging regulations in In its request to the EU Commission for essential to avoid the possibility that goods risks negatively affecting consumers the initiation of infringement proceedings manufactured in one EU Member State in that country and across the EU accord - against France, Europen has pointed out may be prevented from being sold in ing to Europen – The European Organisa - that the law of the Grenelle results in a another simply because of different rules tion for Packaging and the Environment. It revision of a 1998 French Decree (N° 638 about packaging.” also risks eroding industry supply chain effi - of 20 July 1998) which transposed Essential ciencies in the packaged goods sector and Requirements from the 1994 EU Directive creating new barriers to trade in the EU on Packaging and Packaging Waste into internal market. French law. Consumer acceptance of pack - Because of the change to the Decree, aging is one of the requirements. Because Europen has called on the European Com - the Directive, adopted by the European mission to initiate EU Treaty infringement Parliament and Council, is an EU har - proceedings against France. The law of the monised Directive, a Member State is Send your news to Grenelle adopted by the French National bound by its requirements and has no Assembly and Senate limits requirements powers to amend it unilaterally. regarding packaging to respecting the needs Europen member companies in France news@ for product safety, hygiene and logistics. Ref - had pointed out this fact to legislators dur - erence to the need for consumer accept - ing passage of the law, but their warnings softdrinksinternational.com ance of packaging is not included. were apparently not heeded. Removing the necessity of consumer Commenting on Europen’s request for acceptance could, for example, result in the Commission to initiate infringement French authorities making judgements that proceedings, its Managing Director, Julian Soft Drinks Internationa l – October 2009 EUROPE 5 Swedish colas Ethical distribution hold firm PALLET network specialist Palletline Plc is playing a role in the distribution of One THE sales of cola drinks in Sweden contin - Water products, sold in the UK by the One ued to hold firm in 2008, in a market that Foundation to raise money to alleviate the saw a downturn in the economy during most pressing of humanitarian needs, includ - the second half of 2008, and reduced ing the provision of clean drinking water, spending on bottled water and sweetened nutrition and HIV/AIDS testing. soft drinks. Produced by Radnor Hills Mineral Water Cola product sales rose by around 1% to Company, One Water and One Mineral 318.9 million litres in 2008, or 44% of all Water products are distributed across the soft drinks sold in that year in Sweden, UK by Palletline Plc and its member compa - according to sales figures collated by nies, handling all consignments from single All One Water profits fund roundabout-powered Sveriges Bryggerier, Sweden's branch organ - pallets through to full loads. The Palletline water pumps in Africa called PlayPumps. As isation for brewers and soft drinks manu - network has been involved since the very children spin on the roundabout, fresh clean facturers. first bottle of One Water left Radnor Hills, water is pumped from deep underground into a In total, Swedes consumed 724 million providing an efficient and cost effective storage tank for use by the entire community. litres of bottled water and soft drinks in nationwide delivery service managed by 2008. This contrasts with weakened beer local member company ABE (Ledbury). sales of 482 million litres of beer last year. Logistics Manager Monique Pugh is Sales of orange-flavoured soft drinks delighted with the service levels provided by In brief… amounted to 54.5 million litres, while sales Palletline, enhanced by the recent introduc - of fruit juices was 40 million litres. tion of digital signature capture capabilities G The UK’s leading contract packer, Mail - Swedes consumed on average 24.1 litres across the network. “We’ve worked with way Packaging Solutions, has completed the of bottled water in 2008, up by 0.4% on ABE (Ledbury) and Palletline now for some acquisition of Perpack Limited – a Wakefield 2007. years and continue to benefit from this eco - company that boasts market leading flow- However, the reduction in disposable nomical and reliable service,” she confirmed. wrapping services. The deal follows Mailk - income among consumers in Sweden visibly “They really do understand the pressures way's expansion into Scotland and the impacted on sales of so-called light bever - that we are under with big, last minute South of England. Mailway’s CEO, Richard ages, including flavoured bottled water, orders that need to go out at a moment’s Bramma, said: “Our strategy is to develop where sales dipped to 98 million litres. This notice, especially at peak times such as the into a truly national packaging solutions compares to total sales of drinks in the summer music festivals where One Water business and become the first choice for all light category of 133 million litres in 2007. proves particularly popular.” major brand owners. To do this we need to offer the broadest possible range of packag - ing capabilities and Perpack’s areas of expertise are ideal additions to our current offering.” www. softdrinksinternational.com G Owens-Illinois Inc has closed its glass container plant in Karhula, . Produc - tion has been transferred to other O-I facil - ities. The Karhula plant is one of two European facilities O-I identified for closure Call for papers in the second quarter. Consultation with local union representatives continues THE International Federation of Fruit Juice regarding the second European facility with Producers (IFU) has published a call for an announcement expected later this year. papers for its 16th IFU congress 'Bridging “Our ongoing global asset utilisation juice with science, health and technology' process identified the opportunity to shift which will be held on 4th to 5th May 2010 production to other European facilities. The in Istanbul, . result will be lower energy consumption The Congress's main topics are: technol - and production costs, while still allowing us ogy and innovations; fruit juice (nutrition) to meet current and anticipated market IN it’s recent summer promotion, for every and health; quality, regulatory aspects and needs,” said Rich Crawford, President of 2 litre bottle of Club soft drink sold in Tesco insurance; and commercial and marketing O-I Global Glass Operations. stores across Northern Ireland, aspects. manufacturers Britvic NI made a donation Presentations should last a maximum of G Alltec GmbH, German manufacturer of of 10p to the Muscular Dystrophy 25 minutes and be made in English. Manu - laser systems for marking and coding, has Campaign, Tesco Charity of the Year 2009. scripts must also be in English and will be acquired the Lüdenscheid-based FOBA Nineteen year-old Michaela Hollywood, published in a congress report (CD-rom). Technology + Services GmbH, experts in from Crossgar, launched the promotion at The deadline for sending abstracts is 31st precision lasers for marking and engraving. Tesco Newtownbreda on behalf of the October. These should be submitted in Eng - The merger brings together more than 65 Muscular Dystrophy Campaign, meeting lish on one page to Mrs Elisabetta Romeo - years of combined experience, focusing on Britvic and Tesco staff. The campaign aims Vareille, Secretary-General of the IFU, laser marking and engraving. to raise £3 million to provide vital, Congress Organising Committee, Interna - The acquisition leads to major synergies specialist equipment for children living tional Federation of Fruit Juice Producers for both sides, with FOBA products com - with muscular dystrophy and related (IFU), 23, Boulevard des Capucines plementing Alltec's existing portfolio whilst muscle-wasting diseases across the UK. F–75002 Paris E-mail address: ifu@ifu- global sales and services are pooled and fruitjuice.com broadened. 6 InDUSTrY nEWS Soft Drinks Internationa l – October 2009

some crates while a different design of pod can be wedged between bottles on the top of the crate. Pods will carry re-hydration Africa salts, water purification tablets, malaria pills and other medication, along with health edu - cation documents. ColaLife’s Simon Berry, the inventor of the Aid pods on Coke system, said that if the trial worked well, he hoped the system would be rolled out crates widely not only in Tanzania but also else - where in the developing world. SOFT drinks companies have long been The concept sees local health profession - involved in getting aid to remote communi - als, in association with community administra - ties. But a new test initiative in Tanzania will tors, taking responsibility for the medication see Coca-Cola, whose charitable work in after delivery, especially in ensuring that the Africa is impressively extensive, helping Early mock ups of aidpods in crate right people benefit and that no charges are deliver medicines and health messages with levied by any would-be local entrepreneur. its drinks. This means that bottler distribution A reusable plastic ‘aidpod’, developed by The test pods are being made in Tanzania networks, developed over many years, can be the ColaLife charitable organisation by Simba Plastics, Dar Es Salaam, which utilised for aid purposes at little extra cost. (www.colalife.org) will replace a bottle in already undertakes work for Coca-Cola.

environmental awareness. been launched at schools in Rustenburg, Free tickets for Onwell Msomi, General Manager of North West province, where Coca-Cola’s Coca-Cola South Africa, said the pro - 'Soccer Crazy Crew’ were sent to promote World Cup gramme was developed both to make recycling. Within a month nearly 68,000 teachers and youngsters more aware of the PET bottles were collected and pupils from WITH the FIFA World Cup Trophy Tour by importance to the environment of recy - two high schools were rewarded with tick - Coca-Cola now on the move around cling, and to reward innovation and respon - ets to watch the Confederations Cup Africa, Coca-Cola is gearing up for increas - sible behaviour. A total of 200 schools will match between South Africa and Spain at ing activity in leveraging its key sponsorship be rewarded with tickets for matches at the Royal Bafokeng Stadium. of the 2010 FIFA World Cup in South the 10 venues hosting the tournament. Known as the National Schools Recycling Africa. FIFA allocated the tickets to Coca-Cola Programme, the 2010 ticket give-away is One initiative which is sure to be well as part of its Ticket Fund programme, actively backed by the South African received by the country’s school children is through which 120,000 tickets will be given Department of Education. scheduled to get under way in January. This to stadium construction workers, thousands will see Coca-Cola – in association with of young South Africans involved in com - FIFA and the Department of Education - munity work and others who would not giving 20,000 World Cup match tickets to otherwise have an opportunity to attend a schools across South Africa which do well match. www. softdrinksinternational.com in an innovative competition promoting Msomi said a successful pilot project had

In brief…

G The Uganda Revenue Authority reports tive properties of glass and “help them helped it achieve a market share of around that the soft drinks industry is one of those develop their relationship to green”. The 15% in South Africa’s KwaZulu-Natal but which have performed well in recent campaign centres on three stories of people also move into other parts of South Africa months, recording a 121.8% growth in who have dedicated their lives to remedying and neighbouring states. Shoreline pur - excise tax payments in July. The authority the damage nature is suffering at the hands chased Coo-ee in 2004 and invested heavily attributed this to increased investment in of man. “We hope that through this envi - in re-launching it, as well as expanding pro - the sector. ronmental campaign that is exploring new duction. The range has prospered from creative territory, South Africans will begin being at a price-point below that of its G The Nigerian Bottling Company attributes to recognise the ecological value of glass major competitors. Shoreline is soon to add some of its success in recent times to its packaging,” said Consol’s Janine Loftie-Eaton. a fourth production line and has been huge investment in staff development. working on new product development, with Speaking at the AGM in Lagos, the Chair - G Pepsi bottler Crown Beverages spon - the aim of offering a more diversified prod - man, Olusegun Apata, pointed out that sored a charitable visit to Uganda by a 23- uct portfolio when the economic environ - “throughout 2008, we focused our efforts man Brazilian soccer side which included ment improves on skill building initiatives, especially for our nine players from the 1994 FIFA World Cup commercial and manufacturing staff”. The winning team. Part of the Crown Beverages G Ogilvy Cape Town has won an interna - graduate management trainee programme sponsorship funds, along with proceeds tional soft drinks advertising project in a was completed by two full classes of univer - from the games featuring the Brazilian side, three-way pitch in Casablanca, Morocco, for sity graduates during the year and the com - went towards assistance for children born a new global brand under the Coca-Cola pany’s technical training schools have and raised in prison, including a home for umbrella. The brand is to be revealed in increased their intake. such youngsters. The Brazilians visited a North and West Africa before the end of women’s prison while in Uganda. the year. In 2007, Ogilvy Cape Town was G South African glass manufacturer Consol awarded two of Coca-Cola’s brands in Glass has launched a campaign to educate G Shoreline Beverages says that its Coo-ee South Africa: Schweppes and Valpré. It later consumers about the environmentally posi - carbonated soft drinks brand has not only added Bonaqua. Soft Drinks Internationa l – October 2009 AFrICA 7

SABMiller Africa, working through Hein - Marketing to kids Maheu purchase in rich’s Syndicate Ltd, a Zambian subsidiary, bought the maheu business of Trade Kings THE Consumer Goods Council of South Ltd in a cash deal of around US$19.25 mil - Africa’s pledge on marketing to children lion. The deal includes all staff involved in has been well supported, with many bever - A FURTHER step in the successful com - production of Super Maheu No.1. age producers among those companies mercialisation of maheu, one of the non- This followed approval from the Zambia that have already become signatories. alcoholic beverage success stories of Africa Competition Commission whose investiga - These include Pioneer Foods, Parmalat, in the past decade, is SABMiller Africa’s tions showed that Trade Kings had about Coca-Cola, Kraft and Nestlé. recent purchase of the Zambian brand 98% of the country’s maheu market, the The signatories also include retail Super Maheu No. 1. balance being held by National Breweries. groups. Maheu is a maize drink developed from SABMiller has a 70% stake in National “This pledge is an important milestone a traditional energy-giving worker staple Breweries and also owns Zambian Brew - in indicating the South African food and which prospered in the South African gold - eries Group, a major producer of soft beverage industry’s commitment to the fields. Under several brands, and using vari - drinks and clear beer. Trade Kings is a Global Strategy on Diet, Physical Activity ations of the category name, it has become wholly Zambian company, based in Lusaka, and Health in improving nutrition and pro - a big seller in packaged ranges, helped by with a big local and export business in moting a healthy lifestyle,” said the coun - the addition of extra flavours and innova - processed foods and other manufactured cil’s spokesperson, Nick Tselentis. tive marketing promotions. goods. Participating companies commit to implementing industry- and company-spe - cific voluntary measures on food and bev - to television advertising and marketing erage advertising to children. These communications on, or in close proximity To discuss advertising commitments must meet minimum stan - to, pre-school and primary school prem - opportunities in dards, including “no advertising to children ises. It also specifically addresses product Soft Drinks International 12 years and under, except for products endorsements and marketing promotions which fulfil specific nutritional criteria, aimed at children. based on accepted scientific evidence Signatories also agree not to communi - email: and/or per the South African dietary guide - cate on product in primary schools, except advertising@ lines” in according with the Food and Bev - where specifically requested by, or agreed softdrinksinternational.com erage Code, which is part of the Code of with, the school administration for educa - Advertising Practice. tional purposes. Compliance to the code will or call +44 (0)1202 842222 The Food and Beverage Code extends be monitored by an independent monitor.

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Tetra Pak, , PROTECTS WHAT’S GOOD, Tetra Therm and Tetra Vertenso are trademarks belonging to the Tetra Pak Group. 8 INDUSTRY NEWS Soft Drinks Internationa l – October 2009 robots provide key Middle East to growth THE Water Company says that the installation of ABB robots has allowed it to Al rabie’s Islamic expand its 5 gallon bottled water sales sub - stantially, as well as improving workplace support safety. Oasis, which is this year celebrating its 25th anniversary, claims an approximately THE big Saudi Arabian juice and dairy pro - 60% share of the UAE’s large 5 gallon mar - ducer Al Rabie Saudi Foods says it plans to ket. continue its support – in the form of both It also markets water in several other financial donations and product - for the packaging formats, from single serve to 1.5 KSA Ministry of Islamic Affairs’ Co-operative litre and 1 gallon bottles, under the Oasis Office for Call and Guidance. This institution, and Blu (sparkling) brands. based in Jeddah, is an educational service Oasis is the bottled water division of the which conducts lectures about Islam and National Food Products Company. Founded explains misconceptions regarding the reli - in Abu Dhabi, it has production facilities in gion. It also seeks to convert non-Muslims to Dubai and Abu Dhabi and a distribution net - follow the faith. work throughout the UAE. It also enjoys Al Rabie Saudi Foods has been involved growing export sales. with the office for over a year. “As a promi - As part of an expansion project at the nent member of Saudi Arabia’s food and Dubai plant, Oasis fully automated its 5 gal - beverage business, we want to make a big - Monther Al Harthi, Al Rabie's Chief Executive. lon production line with the help of two ger contribution to the growth of the Islamic ABB robots. An IRB 6600 loads empty water community,” says Monther Al Harthi, Al our appreciation and respect for its work bottles and places them on the conveyor Rabie’s Chief Executive. and its impact on Muslims in the country belt, while an IRB7600 lifts 16 water-filled “The Office for Call and Guidance accom - and throughout the region.” bottles – along with a metal stack holder, for plishes an important role in welcoming peo - Al Rabie Saudi Foods is currently expand - a total weight of 450kg – and loads them ple to our faith and enlightening believers. ing in the KSA and around the Middle East accurately into large steel racks. Pre-robot Our assistance is a simple manifestation of through strategic distribution investments. cycle times of 29-30 seconds have been cut hugely and productivity improved by some 36%. “Now our cycle times are just 4-5 sec - Wadi Araba onds, which has helped increase our produc - tion capacity from just 1800 bottles an hour community project to a whopping 5000 bottles,” said Plant Manager Paul Dunlea. THE Coca-Cola Company and its Jordanian The factory’s current output of 60,000 bottlers are helping the Jordan River Foun - 5 gallon bottles daily made it “the second dation’s community empowerment pro - largest 5 gallon water production line in the gramme in Wadi Araba, a far-reaching region world,” Dunlea claimed. “This is a huge of the kingdom that is primarily desert achievement that wouldn’t be possible with - country but is seen as having a lot of out the robots.” potential if water resources become avail - Dunlea said that ABB’s UAE robotics able. team was a key to Oasis Water’s success The Coca-Cola involvement is via the The Jordan River Foundation’s showroom in with the units. “Having a local service team auspices of the Coca-Cola Foundation Amman, an historic house. is imperative in the 5 gallon water business. whose work in enhancing water sources is If one of the robots breaks down and we renowned. It has several initiatives under This comes under the Jordan River Founda - cannot deliver to a customer in time due to way in the Middle East, recycling, reducing tion’s Poverty Pockets Programme which is delayed maintenance, they might shift to and re-using resources, especially in water also empowering the region’s two main co- another brand.” stress areas. operatives – the Wadi Araba Co-operative The Jordan River Foundation, whose and the Amareen Co-operative – to admin - headquarters are in Amman, is a high- ister the use and allocation of water in achieving charitable organisation which has Greigreh. www. softdrinksinternational.com supporters in many countries; it is registered “Since the implementation of this Coca- as a charity in the UK, France and the USA. Cola-funded project, significant improve - It is chaired by HM Queen Rania Al Abdul - ments have taken place in the lives of over lah who plays an active, hands-on role. The 1500 farmers in the Greigreh area,” said tional Relations Development Manager, queen is hugely respected for her expertise Mohammad Al-Khatib, an engineer who is Huda Shashaa, said on a visit to the Wadi and hard work, as well as her willingness to both Deputy Programme Manager and Araba project that she hoped other interna - work alongside other people rather than Poverty Pockets Projects Manager for the tional and local companies would support adopting an aloof royal stance. Jordan River Foundation. He said that 12% this and similar community ventures. “This The project funded by Coca-Cola aims to more agricultural land was being irrigated project exhibits the importance of the pri - improve irrigation in the Greigreh area of and that the water pressure reaching the vate sector’s involvement with civil society Wadi Araba by replacing the existing agricultural land had increased between organisations and the profound impact that pipelines with a more efficient system of 25% and 33%. such partnerships have on both the eco - distribution to surrounding agricultural lands. The Jordan River Foundation’s Interna - nomic and environmental levels,” she said.

10 InDUSTrY nEWS Soft Drinks Internationa l – October 2009

cial needs. To promote ‘Be My Friend’, Mar - to realise their full potential, it will also allow Support for mum is printing the campaign logo on more their fully-abled peers to grow into compas - than 100,000 product items. sionate human beings who are thoughtful of disabled children “Marmum believes in offering its the needs of others.” resources and goodwill to initiatives that UAE juice and dairy producer Marmum contribute to the betterment of society and Dairy Farm has become an active supporter support the socio-economic development of of the ‘Be My Friend’ campaign run by the the UAE,” said S.R.K. Raju, the company’s In brief… country’s Ministry of Social Affairs. This proj - General Manager. It is very important that ect, which got under way at the beginning of children with disability are integrated into G Al Rawabi Dairy Co released a Cucum - September, aims to build a positive public the educational and social mainstream so ber Mint Laban drink in the United Arab attitude towards children with disabilities, a that they do not feel excluded or discrimi - Emirates and Oman in time for the holy key aspect being their inclusion in main - nated against. Fostering genuine empathy for month of Ramadan. Ahmed Eltigani A. stream education. disabled children among their co-students Rahem Al Mansouri, General Manager of Al It is a part of the ministry’s ‘School for and teachers is equally vital. Rawabi Dairy, said the drink was created to Everyone’ initiative, developed to promote “Not only will this help children with dis - rejuvenate the senses and was another step the wellbeing and rights of people with spe - ability to lead a normal life and enable them in the company’s development. Al Rawabi has built a big market in the Gulf for its juices, commencing with Al Rawabi orange the summer sun. RTA staff handed out juice, followed by mango juice and fruit rTA refreshes drinks to travellers at major bus stops. cocktail. “In the name of the RTA I would like to THE big news for Dubai’s Roads and Trans - thank those companies which made effective G Qatari construction companies and other port Authority in the past few weeks has contribution to bringing success to this cam - employers with workers exposed to the been the opening of stage 1 of the Dubai paign,” said Abdullah Yousef Al Ali, the Direc - Middle East’s summer heat have, as with Metro transit network, introducing rapid rail tor of Buses. These were, he said, Pepsi their counterparts in the UAE and else - services to the emirate. But for travellers on which supplied a very large number of where, made a point this year of supplying RTA buses this summer, the provision of bottles for a full month, Jima which mineral water and other beverages to help complimentary mineral water, juices and also supplied a smaller number of mineral with hydration. Medical authorities in Doha, other refreshments to counter soaring sum - water bottles, juices from Al Ittihad Juices Co however, warned that while bottled water mer temperatures has been almost as and drinking yoghurt from Sterilac Milk Co. was excellent, a growing practice of offering important. He said the RTA and associated agencies carbonated soft drinks was not necessarily RTA’s initiative, undertaken in association were keen to improve commuter comfort, such a good thing, especially if ongoing sup - with several local beverage producers, was partly as an encouragement for people to plies were available. At least one worker had developed in the same spirit as the now use the growing public transport network been found to have developed high blood widespread trend of supplying free drinks to and thus help ease the road traffic conges - as a result of a large intake of cola construction and other workers exposed to tion evident in Dubai. drinks, it was reported in the Qatari media. Asia & Pacific nSW looks to Soft Drink crack-down restaurant proves

THE Australian state of New South Wales is popular looking at the possibility of banning the sale to children of energy drinks with high levels A NEW fast food outlet which specialises in of caffeine. western-style favourites complemented by The state’s primary industries minister, Ian soft drinks is doing good business in Macdonald, reacted angrily to reports of side Pyongyang, the capital of North Korea. effects allegedly suffered by five Year 7 pupils The Korean Central News Agency, the who had consumed high-caffeine energy main source of information from the Demo - Moranbong Park, Pyongyang. drinks on their way to school one day in cratic People’s Republic of Korea, reports early September. Macdonald said it was that the Samthaesong Soft Drink Restaurant, food is prepared when ordered, using rapid “simply unacceptable that these products, which opened in June, is attracting crowds of cooking and assembly procedures. Tables are clearly marketed at youths, have appeared in both local and foreign customers. It serves arranged alongside a windowed wall, allow - the market”. some 20 dishes such as hamburgers, fried ing patrons to look out on the street as they State authorities were removing some chicken, waffles and French fries. eat. This is unusual in North Korea where brands which exceeded the legally permissi - Following the western business model, restaurants tend to more traditional, semi- ble caffeine level, he said, but they were formal layouts. powerless to deal with others that been Samthaesong Soft Drink Restaurant is in registered as a therapeutic good with the an enforceable age restriction on the sale of Pyongyang’s central Moranbong District Therapeutic Goods Administration, a federal high-caffeine energy drinks. Macdonald is to which attracts a lot of visitors for its many government agency. raise the matter during a Food Standards historical monuments, parklands and the - NSW is investigating whether it can apply Australia New Zealand meeting. atres. Soft Drinks Internationa l – October 2009 ASIA & PACIFIC 11

range of soft drinks in many Asia-Pacific mar - Sapporo buys kets and also owns restaurants and food out - lets in Hong Kong, Singapore and Macau. Pokka stake Sapporo acquired its shares in Pokka from Advantage Partners, an investment fund THE trend towards consolidation in the highly which backed a Pokka management buyout in competitive Japanese soft drinks market has 2005. While the price was not confirmed, taken on an added impetus with Sapporo analysts have put it at around US$104 million; Holdings’ purchase of a 21.65% stake in there have been some indications that it was Pokka Corporation. a little higher. Sapporo and Pokka have been co-operat - Last year, Advantage Partners also sold ing for some time now – last year they came some of its shares to Meiji Seika Kaisha, a to an arrangement to sell each other’s prod - Pokka Green Tea which claims No 1 status in group involved largely in dairy food and con - ucts in their vending machines. This move fol - Singapore. fectionery. Pokka has been working with Meiji lows confirmation by Kirin Holdings and Seika on joint product development and mar - Suntory Holdings that they are in talks about brewer, is an even smaller player in soft drinks keting. a possible merger. The Sapporo/Pokka deal is with around 1.4%. In the important vending There has been speculation that this initia - on a smaller scale than a Kirin/Suntory link- machine stakes, Suntory and Kirin Beverage tive is to be continued on a three-way basis up. have a total of around 670,000, far ahead of with active input from Sapporo, although both While Pokka is a very well known brand, Pokka’s 90,000 and Sapporo’s 30,000. Meiji and Sapporo have denied that this might especially in canned coffee drinks, it holds Pokka has substantial operations elsewhere be built into a more formal business alliance, only about 1.8% of the Japanese packaged in Asia, especially Singapore where Pokka as one or two Japanese analysts had identified soft drinks market while Sapporo, a major Green Tea is a market leader. It sells a broad as a possibility.

In Indonesia, CCA continued to focus on dioxide, and a further acceleration of the Indonesia, PnG targeting more affluent consumers with a placement of new cold drink coolers. wider range of beverage products in one-way Carbonated soft drink sales in Indonesia strong for CCA packs, while continuing to invest in its more grew by over 7% in the first half and non-car - traditional returnable glass bottle business for bonated beverages notched up a solid 24% COCA-Cola Amatil’s soft drinks business in less affluent customers. growth. Indonesia and Papua New Guinea has CCA reported that in PNG the placement Papua New Guinea also achieved good become the group’s second highest revenue of new cold drink coolers and increased con - volume and revenue growth for the half as a contributor, following its Australian beverage sumer demand drove strong volume and rev - result of the increased placement of cold operations. In the first half of 2009, Indone - enue growth. drink coolers and the first-time inclusion of sia/PNG delivered a record first half result For Indonesia, local current beverage over 900,000 unit cases from the franchise with EBIT growth of 44.2% to A$15 million COGS (cost of goods sold) increased by over territory for Rabaul which was acquired from on strong volume growth of 10.8%. 16% – as opposed to 4.9%, fully recovered, TCCC in January. CSD sales were up 15%. Overall, CCA recorded a record first half elsewhere in the group – as a result of the net profit of A$189.8 million, up 10.4% on depreciation of the rupiah against the US dol - the same period last year. EBIT increased by lar. It was also affected by the mix impact of 10% to a record A$339.8 million. the shift toward higher cost but higher value In brief… “Excellent performance from the Australian one-way packs. The increase in local currency and Indonesian/PNG beverage businesses, as COGS per unit case was recovered. G An agreement between Singapore-based well as a much improved result from the Major recent projects in Indonesia have soft drinks producer Yeo Hiap Seng (Yeo’s) Food & Services division, continues to rein - included two new beverage production lines and the Taiwanese food giant, AGV Corpora - force the success of CCA’s organic growth for cans and PET bottles, efficiency upgrades tion, will see AGV subsidiary TBI producing strategy,” said Terry Davis, CCA’s Group Man - to three existing production lines, a new plant beverages under contract for Yeo’s. This will aging Director. in Jakarta for the manufacture of carbon help Yeo’s diversify its product portfolio and also give AGV an improved access to the Singapore and Malaysia markets. meetings with the management of the Coca- More investment Cola system in Vietnam and visits to various G Datuk Mohd Johari Baharum, Malaysia’s market areas in Ho Chi Minh City. Deputy Minister for Agriculture and Agro- in Vietnam Malcolm Gibbons, General Director, Coca- based Industry, says a new juice product is Cola Beverages Vietnam, the authorised bot - being released under the government’s ‘One IN a recent visit to Vietnam the Chairman tler of all Coca-Cola products in Vietnam, District One Industry’ programme. This is and CEO of The Coca-Cola Company, Muhtar commented, "The visit of Mr Kent is clear nipa nipah, or sweetened nipah juice, from Kent announced further investment in the recognition of our commitment to Vietnam as Yan in Kedah state. The programme includes country. a dynamic beverage market. We are growing financial and other incentives, technical "Vietnam is a very important growth mar - the business and are creating new jobs in Viet - advice from agencies such as the Malaysian ket to The Coca-Cola Company,” he said. nam." Agricultural Research and Development “We have already invested more than Coca-Cola has invested over US$200 mil - Institute, and government support in market - US$200 million in Vietnam and in conjunction lion in Vietnam since returning to the country ing and promotion on both domestic and with our bottler we have committed to invest in 1994 and has bottling plants in Ha Tay export markets. The nipa palm, a type of additionally US$200 million over the next (close to Hanoi), Da Nang and Ho Chi Minh mangrove, is particularly versatile – its flow - three years. We are very optimistic about the City. Coca-Cola in Vietnam provides con - ers, sap and stalks can be used for bever - future of our business here. We look forward sumers with a wide range of well-known soft ages, vinegar, dessert ingredients and many to continuing to play a key role in the devel - drinks brands and new products such as other applications. The sap can also be fer - opment of the economy and the community." Splash juice, Joy bottled drinking mented for biofuel, while leaves are used for Kent's visit included a series of business water and Samurai . roofing and wrapping tobacco. 12 InDUSTrY nEWS Soft Drinks Internationa l – October 2009

beverages remains in full force and effect. Judge Batts has set 22nd as the October rainforest Alliance hearing date for IBWA and other plaintiffs Americas (Nestle and Polar Beverages) to show certified cause why the due process requires a con - tinuation of the injunction. At that hearing, SMOOTHIE brand is now car - the plaintiffs will present the court with rying the Rainforest Alliance Certified seal Bottle bill - still information that demonstrates the need to on all juice products which contain bananas. maintain the April 2010 effective date set Mike Durham, General Manager of Naked not enough time forth by the Court on 29th May. Juice US, said: “Working with the Rainforest According to IBWA President Joe Doss, Alliance is a great way to make a big differ - US District Court Judge Deborah Batts has “October is still too short a period of time ence - one banana at a time”. Certification modified the preliminary injunction order for many bottled water companies, espe - from the Alliance is given to farms which granted on 29th May to the International cially the smaller companies, to meet New meet strict sustainability criteria. Farms Bottled Water Association (IBWA) and York's new bottle bill amendments.” which produce bananas for Naked Juice other plaintiffs that enjoined the state of The key provisions of the amended bot - will: New York from implementing all provisions tle bill would: add bottled water to the • Grow products in a way that protects of the recently enacted bottle bill amend - beverages subject to the 5% deposit; the environment including protecting ments, which were originally scheduled to increase the handling fee from 2 cents to wildlife habitats. become effective 1st June 2009. The Judge's 3.5 cents; and allow the state to keep 80% • Improve conditions for agricultural order lifts the original injunction and allows of the unclaimed deposits (the remaining workers including providing safe and clean most of the amendments to the bottle bill 20% goes to the company). IBWA contin - drinking water. to be implemented immediately for all ues to seek a revision to the provision of • Provide access for workers and families products except bottled water. The injunc - the bottle bill amendments that exempts to schools and healthcare. tion on the provision that would have water products to which sugar has been • Implement better business practices required a New York specific UPC for all added. including decreasing the use of pesticides. Sabrina Vigilante of the Rainforest Alliance commented: “Naked Juice is a biggest 2,500 companies. A total of 33 great addition to the roster of companies Sustainability companies joined the index in 2009 while that are taking important steps to be 33 were deleted. responsible about the environment and recognised The annual review of the DJSI family of labour practices”. indices is based on a thorough analysis of THE Coca-Cola Company has joined corporate economic, environmental and PepsiCo, Coca-Cola Hellenic, Diageo and social performance, assessing issues such as Heineken in making the Dow Jones Sus - corporate governance, risk management, Acquisition tainability World Index (DJSI World). branding, climate change mitigation, supply The DJSI World Index identifies compa - chain standards and labour practices. It complete nies that exemplify leadership in sustainabil - accounts for general, as well as industry- ity among the top 10% of the world's specific, sustainability criteria for 58 sectors. FULL Motion Beverage, Inc (FMBV) of Plainview New York has completed the acquisition of Mojito Brands, Inc. Mojito is past 14 years. the producer and creator of Mojava an all- Foodservice “PepsiCo continues to be a great bever - natural RTD coffee beverage. Under the age partner,” said Anthony Missano, Presi - terms of the agreement, FMBV purchased contract renewed dent, Business Development, Sbarro. “Our 100% of Mojito Brands. Pepsi representatives are terrific and the The acquisition gives FMBV an entry into ITALIAN quick service restaurant chain brand set they offer is clearly the best for the $1.2 billion dollar RTD specialty coffee Sbarro Inc has renewed its multi-year con - our customers, and Sbarro's continued market. Mojava will be marketed through tract with PepsiCo Foodservice, keeping global expansion.” FMBV's wholly owned subsidiary, Perfor - Pepsi as its exclusive beverage supplier in “Sbarro is known for its fresh, authentic maxx Brands, Inc and Dean Petkanas will over 600 US locations As part of the Italian cuisine and of course, its famous remain on board as a director of FMBV. agreement, Sbarro will continue to carry mouth-watering pizza,” said Joe Cugine, Dean Petkanas, Director of FMBV, stated, carbonated and non-carbonated products Chief Customer Officer, PepsiCo Foodser - "One of the greatest opportunities in cap - in fountain format including Pepsi, Diet vice. “With PepsiCo’s keen consumer turing growth in the coffee beverage indus - Pepsi, Sierra Mist, , insights and diversified brand portfolio, try remains in the subcategories, iced coffee and Tropicana. The deal marks the continu - we're committed to helping Sbarro grow / ready-to-drink coffee. Of the approxi - ation of a partnership that has spanned the their total business.” mately $1.2 billion in sales of RTD coffee for 2008, remains the leader, claiming approximately 85% of the total and universities with scholarship funds where market sales. We see an excellent opportu - Community economic hardship is impacting the likelihood nity here to capture market share within of the completion of their education. this segment with Mojava acting as a lead in support Additionally, TCCC announced that $1.2 to acquire other products in this space.” million will be given to the Robert W. THE Coca-Cola Company is giving $6 million Woodruff Library on the campus of the to Spelman College, Morehouse College, Clark Atlanta University Center to upgrade the Atlanta University and the Morehouse School Library’s IT infrastructure and enhance the of Medicine, all part of the Atlanta University ability to manage and provide access to crit - www. softdrinksinternational.com Center. This support will assist students at ical archival documents, such as the Martin these Atlanta-based historically black colleges Luther King, Jr. papers. Soft Drinks Internationa l – October 2009 AMErICAS 13

(MGM Grand Hotel) and 14th International Exhibitor numbers Package Design Competition (inside The Brand Zone); International Bottled Water up at Pack Expo Association’s 2009 Convention and Table - top Trade Show (MGM Grand Hotel); SOME 1,200 exhibiting companies are Reusable Packaging Association Annual expected at this month's Pack Expo confer - Meeting (Las Vegas Convention Center); ence taking place at the Las Vegas Conven - DistriPak Pavilion, sponsored by the NPTA tion Center. Alliance (Las Vegas Convention Center); “The in contracted space is signifi - Converting & Package Printing Expo (Las cant, because it indicates solutions support their innovation needs in an effi - Vegas Convention Center); and Process providers are seeing a recovery in the cient and cost effective manner.” Expo (Las Vegas Convention Center). future and making strong marketing deci - PMMI has made of point of working with “Pack Expo is focused on giving atten - sions with their Pack Expo participation,” other organisations to create a fuller, more dees access to the entire packaging and said Charles D. Yuska, President & CEO of cost-effective experience. Industry events processing supply chain,” explains Yuska. the show's organisers, PMMI. “In addition to coinciding and co-located with Pack Expo “Holding all of these events concurrently the recent exhibitor activity, attendance fig - Las Vegas include pavilions and annual capitalises on their natural synergies and ures are also showing a surge, with packag - meetings: Association of Independent Cor - gives attendees several important business ing professionals realising that the show can rugated Converters 2009 Annual Meeting reasons to make the trip to Las Vegas in October.” Themes of sustainability, performance and economics will feature in Pack Expo Green. Coca-Cola invests “This makes it easier for attendees to find exhibitors with technologies that might sup - in coconut water port their sustainability goals. Participating exhibitors will have the Pack Expo Green ZICO Pure Premium Coconut Water icon with their online listing at reports that key strategic partners have Packexpo.com and in signage at their invested $15 million in the company for booths,” said Yuska. growth and expansion purposes including natural health benefits to a much larger an investment from The Coca-Cola Com - mainstream audience, which has always pany for a minority stake of less than 20%. been our mission.” “This support from such an exciting and ZICO is one of the pioneers in the To subscribe visit influential consortium of investors certainly development of the coconut water cate - validates the broad potential we've known gory in the US where the brand has been www.softdrinksinternational/ ZICO had from the outset,” said Mark experiencing significant growth among subscribe Rampolla, ZICO's Founder and CEO. health-conscious, active consumers. “Building on our established momentum The investment was led by Coca-Cola or email: subscriptions@ and powered by this new investment, we North America’s Venturing and Emerging softdrinksinternational.com plan to introduce the ZICO brand and its Brands (VEB) Business Unit.

On shelf…

G Double D Functional Beverage has con - nessee Crown (Chattanooga, Tennessee), RJ now selling one of our top non alcoholic cluded a deal with Loblaws group that will Lipman (Nashville, Tennessee), Champion brands with the introduction of New Leaf make Beaver Soda available right across Brands (Jacksonville, Florida), and Florida Tea,” stated Bob McGetrick, GM Manhattan Canada in the nation's largest grocery Beverage Sales (Pensacola, Florida) will be Beer Long Island. “We have done very well retailer. Beaver Soda, premium micro brews; carrying Sweet Leaf Tea into Publix grocery with New Leaf in the independent markets Canadian Cola, Rodeo Root Beer and stores, as well as convenience stores, restau - and we expect solid results from this latest Orange Cream will be available to con - rants, universities and schools throughout authorisation at 7-Eleven.” sumers following their listing throughout the region. David Smith, Co-founder and VP Canada. The Beaver natural soda brands Sales, said, “We're really excited about land - G Innovative Beverage Group Holdings Inc have been a successful new entry into the ing Publix and working with such reputable has announced a partnership with The Lewis declining CSD category. ”We are pleased to distributors. These relationships will signifi - Bear Company, based in Pensacola, Florida , build on our existing partnership with cantly increase our brands availability to our to distribute the company's signature calm - Loblaws and provide our natural Beaver consumers throughout the Southeast.” ing beverage, drank. Under the agreement, Soda line coast to coast,” said Co President The Lewis Bear Company will bring drank to Andrew Drayson. The Loblaws group is G 7-Eleven is now carrying New Leaf Tea in consumers throughout the greater Pensacola Canada's largest food distributor with more 280 stores in the Metro New York area region, covering a service area that ranges than 1,000 corporate and franchised stores including approximately 180 stores in Long from Pensacola to the Apalachicola River, across the country. Island and 100 stores across Brooklyn, extending north to the Alabama state line. Bronx, Suffern and Queens. The product will The Lewis Bear Company has held the G Sweet Leaf Tea Company, maker of natu - reach 7-Eleven through Manhattan Beer Dis - regional franchise for Anheuser-Busch since ral, organic beverages, is expanding into the tributors, New York's largest beer distributor 1876 and has dominated the market for warmest parts of the country where ice- that markets beer and non-alcoholic bever - over 133 years. Peter Bianchi, CEO of Inno - cold, RTD teas and lemonades are sought- ages throughout 15 counties in the Metro vative Beverage Group, said “Lewis Bear has after thirst quenchers. New distributors such New York area. “We are excited at Manhat - ubiquitous reach and partnerships like this as General Wholesale (Atlanta and Augusta, tan Beer to extend our portfolio with 7- one will help drank gain access into ever- ), Alabama Crown (Alabama), Ten - Eleven. 7-Eleven is a great chain and we are widening distribution channels.” 14 DEVELoPMEnTS Soft Drinks Internationa l – October 2009

researchers to be superior to soy in sup - the study was designed to compare the effi - porting muscle mass accretion. cacy of these two forms of supplementa - Evidence is highlighted showing differ - tion. Ingredients ences in the responses of MPS, and muscle The results showed that muscle protein protein accretion, with ingestion of milk- accrual in older individuals is greater after based and soy-based proteins in young and taking 15g of whey protein than when elderly persons. ingesting only the EAAs found within 15g of Whey protein Within the dairy category, whey protein whey protein. This suggests that whey pro - appeared to stimulate whole body protein tein’s natural effect on the human body is studied synthesis more effectively than milk casein. not due entirely to its EAA content alone. The reason suggested for this is that whey Dr Naomi Grant, Technical Manager for NEW research suggests we should rethink is digested quickly and, due to its high Dairy & Lifestyle Ingredients at Volac, the our understanding of how types of protein leucine content, it is rapidly synthesised by largest producer of whey protein in Europe, affect muscle protein synthesis (MPS) in dif - the muscles to be used for growth, recov - commented: “These two studies confirm ferent people at various stages of their lives. ery and repair. what we know from our own research and And whey-based protein emerges as a uni - A separate comparative study by Arizona customer feedback: the holistic nutritional versal top performer. The findings reported State University recently published in Nutri - effect of whey protein is critical, which is in Current Opinion in Clinical Nutrition and tion Research Journal suggests that consump - why it is important to preserve this nutri - Metabolic Care suggest that dairy proteins tion of whey protein has a greater effect on tional integrity by using state-of-the-art pro - are the optimum vegetarian route to muscle muscle protein accrual in elderly people cessing methods that are gentle on the protection and development across all than consumption of its essential amino protein. This also has implications for those demographic segments. acids (EAA) alone. working on food and drink applications The research demonstrates that although Both whey protein and EAA supplements using whey protein –the benefits of using consuming protein is vital to muscle protein are known to stimulate muscle growth, but the freshest whey protein and the least synthesis, not all proteins are equally effec - the popular conception is that whey pro - damaging processing methods are obvious if tive in how they are digested and used in tein’s beneficial effect on muscles is due one is seeking to obtain truly functional the body. Dairy proteins, are found by the entirely to its high EAA content. Therefore, food products.”

phy takes advantage of the fact that users in What’s next online communities exchange their thoughts Heart healthy directly, openly and without regard for hierar - in citrus? chies, and new topics spread quickly online. NATURAL plant extracts supplier Afriplex Certain electronic media — internet com - has recently developed a novel Rooibos THE preliminary findings of a study con - munities, forums, blogs and review pages — product called Aspalathox, an extract for - ducted by Symrise on citrus beverages has were thoroughly assessed over a longer mulated to achieve a specific profile of given the company new perspectives which period of time for this study; consumer state - Rooibos flavanoids and antioxidants. The will gradually be implemented into new bev - ments were gathered, and the data were company says recent research results on erage concepts. then analysed, clustered and aggregated. Rooibos flavanoids as depicted in the Journal In its citrus study, Symrise turned to Cornelia Lichter, Marketing Director of of Pharmacological Science , (Vol. 110, page netnography, an ethnography-inspired process Beverages in EAME, explains, “We have suc - 105 – 110, 2009) illustrates their positive of observation used on the web. Netnogra - cessfully created a global umbrella brand, our effect on cardiovascular health. Naturally Citrus. It lets us offer our clients full The use of Rooibos (Aspalathus linearis) service in citrus, and on top of that, it also tea as a beverage was first reported in combines a diverse product portfolio with 1772, and it was marketed and then quality, technology and sustainability. So now domesticated on a small scale around 1900. the time has come to ask ourselves, 'What’s Demand for the product increased signifi - next in citrus?' We want to develop visions cantly during World War II because of the for the products of the future, but in doing shortage of Oriental tea. The tea has since so, we also have to keep consumers' needs gained recognition for its caffeine-free prop - and perceptions in mind.” erties, low tannin and antioxidant proper - She added: “Surveys like these have great ties. The plant occurs naturally in the potential for our clients. Having a way to gain western districts of the Cape Province, even more differentiated consumer insights is South Africa, and attempts to grow it else - something we see as a valuable complement where in the world proved unsuccessful. to traditional methods in conjunction with Aspalathox is produced through a propri - DANISCO has announced investments our sensory competence.” etary and patented extraction process. The totalling €60 million that will add more New forms of consumer research are cur - process was developed to ensure optimal than 2,000 tonnes to its existing cultures rently being integrated as a regular part of concentrations of naturally occurring fla - production capacity over the next three the Market & Consumer Research depart - vanoid compounds typical of Rooibos eg years. These investments will meet growing ment at Symrise, and the study on citrus aspalathin, orientin, chrysoeriol and nothofa - global demand for frozen and freeze-dried drinks was the first one of its kind that the gin. Using specialised extraction techniques, Direct Vat Inoculants (DVI) and reinforce company conducted with the new tool. Cor - the product is produced through a range of Danisco’s leading market position as a nelia Lichter adds, “Citrus is an unbelievably membrane fractionation steps as well as an cultures supplier. The additional capacities multi-faceted and dynamic topic, as this study ethanol/water driven chromatographic sepa - will be located both in North America, clearly shows. With the help of this new ration process. The process ensures that the where the companys transforming a former approach and the information it gave us product is in its natural food state. enzyme production unit from its Genencor about consumers' needs, we can give our The final concentrate is in powder format Division into a cultures Naturally Citrus portfolio new inspiration. and is produced with low temperature plant, and in Europe. And this lets us give our clients promising spray drying, thereby producing stable and concepts that have their finger on the pulse.” standardised powder extract. Soft Drinks Internationa l – October 2009 INGREDIENTS 15

tea, isotonic beverages, non-carbonated and omega-3 fatty acid Eliminating carbonated flavoured water. “While manufacturers are expected to source found microoganisms continuously develop new types of bever - ages, for example with additional dietary INTERMED Discovery (IMD), the natural LANXESS AG used last month's drinktec benefits, they must also maintain high stan - product lead-discovery company, has show to highlight its flagship product, Vel - dards in production and protect beverages announced the acquisition of unique micro - corin. This modern stabiliser effectively elim - from spoiling. With Velcorin, we offer not bial Omega-3 fatty acid production strains inates beverage-spoiling microorganisms only an effective solution for cold sterilisa - and related know-how from the University without impairing taste. tion, but also complete service that includes of Saarland. This microbial source has the Microorganisms such as yeasts, mould the right dosing equipment,” said Ingo potential to produce Omega-3 more sus - fungi and bacteria are ubiquitous in the Broda, Head of Beverage Technology in the tainably and reliably compared to established beverage filling process: they are found in Material Protection Products business unit. sources. the ambient air, in production installations, The Velcorin DT dosing machines made At present, Omega-3 fatty acids, particu - in closures and in the drinks themselves. in Germany claim excellent distribution in a larly those with high levels of EPA, are Not only do they diminish the sensory beverage, because they add only precise derived from fish. However, with dwindling properties of the liquids, they also can pose quantities, right down to the ppm range. fish populations and rising demand for a health risk for consumers. They can be integrated in existing filling sys - Omega-3 the search has been for more sus - The product is compatible with all tems, require only a low initial investment, tainable alternatives on. In addition, fish is an known types of end packaging, such as PET, are easy to operate and reliable to use. unreliable source since the Omega-3 con - glass bottles, carton packaging and bag-in- Velcorin is added to a finished beverage centration can exhibit significant batch varia - box. The broad range of applications before filling. Even in low concentrations, tion. This is also a problem with potential includes fruit juice-based beverages, iced the product has a pronounced effect on alternative sources such as algae, which typical microorganisms. It enters the cell generate mainly DHA while the yields for and inactivates its key enzymes. Once EPA are very low or even none at all. applications. added to a beverage, the dimethyl dicar - The microbial strains that IMD has “These microbial strains offer not only a bonate (DMDC) rapidly decomposes into acquired are sustainable sources that gener - new sustainable and reliable source of small amounts of methanol and carbon ate reliably high yields of Omega-3 fatty Omega-3, but also give us the capability to dioxide, natural ingredients in many bever - acids, which significantly out-perform current develop products with outstanding quality at ages. Key authorities, such as the EU Scien - sources. This source also offers a more competitive pricing,” said Bernard Becker, tific Committee on Food, the United States favourable ratio between the fatty acids Managing Director of InterMed Discovery. FDA and the Joint FAO/WHO Expert DHA and EPA. This is in turn expected to IMD will lead the collaborative research Committee on Food Additives (JECFA), lead to the development of enhanced and development project with the team at have confirmed that Velcorin is safe for Omega-3 formulations with new product the University of Saarland. human health.

In brief…

G Berkem has received organic Exocert cer - Subscribe tification which includes grapevine extracts, such as vine shoots and grape pomace. The company says it has been committed to today! transparency and sustainable development for the last 10 years, following the principles of the Chemical Industries Progress Charter, which aims to reduce environmental impact (pollutant discharges and consump - to receive your tion of natural resources). The company is aiming to increase the proportion of monthly copy organic-certified ingredients throughout its plant extract production. of SDI G New data has been released by Bio Serae relating to its Cacti-Nea weight management product derived from cactus fruit which email: subscriptions@ shows that: it has a positive effect on body composition (fat and lean mass balance); softdrinksinternational.com there is a significant reduction of water mass with a positive effect on the silhouette; there or is no adverse effect on blood pressure and a mineral balance is preserved. call +44 (0)1202 842222 demonstrates that companies worldwide G Martek Biosciences Corporation has understand the importance of adding entered into a multi-year sole-source supply Martek's AA to infant formula for infant agreement with Puleva Food for the use of health and development,” said Ethan AA in infant formulas produced by Puleva Leonard, Vice-President of Paediatric Nutri - www.softdrinksinternational.com and sold in Spain. Puleva is part of the Ebro- tion for Martek. Martek's DHA and AA can Puleva group, Spain's largest agro-food busi - be found in infant formula sold in more than ness. “Our partnership with Puleva further 75 countries. BSDA 2009 Training Programme

The British Soft Drinks Association is the national trade association representing the UK manufacturers and producers of fruit juices, soft drinks and bottled waters. All our training courses are sector speci c which means you get training tailored to your business needs. Manufacturing Soft Drinks Today Introduction to Basic Microbiology 17-19 March 2009 & 17-19 November 2009 January & September 2009 (dates tbc)

A three-day residential course which provides an in-depth A two-day, non-residential workshop delivered by introduction to the technical and scienti c aspects of soft Reading Scienti c Services Limited, for those involved in drinks manufacture. Course topics include: microbiological examination.

• basic microbiology A mixture of lectures and practical sessions, this workshop • water quality and treatment, provides an introduction to spoilage, pathogenic and • carbonation and lling, bene cial micro-organisms of signi cance to the soft • fruit juice and bottled water production, drinks industry. • ingredients and avourings • primary and secondary packaging. Attendance on this course will ensure that participants understand what is involved in microbiological examination Fees include accomodation, meals and tuition fees and of samples, the signi cance of laboratory results and what comprehensive course notes. action may be necessary to control the growth of particular organisms. Fees: Manufacturing/Factor/Franchisor members: £1005; Associate members (includes Beverage Council Fees: Manufacturing/Factor/Franchisor members: tbc; of Ireland): £1315; Non-members (UK & Overseas): Associate members (includes Beverage Council of £1725 Ireland): tbc; Non-members (UK & Overseas): tbc Hazard Analysis of Critical Control Points Food Safety in Soft Drinks Today (HACCP) Workshop ‘Train the Trainer’ 15-16 April 2009 & 23-24 September 2009 16-20 March 2009 & 16-20 November 2009 A two-day, non-residential workshop on implementing A ve day residential course for aspiring in-house food and applying HACCP principles to the manufacture of soft safety trainers. Delegates will learn and understand: drinks, fruit juices and bottled waters. If you are involved in the quality and safety assurance of soft drinks, fruit • all aspects of food hygiene juice and bottled water production, then this course is an • how to maintain standards of hygiene essential requirement. • to improve and develop personal skills as trainers • to use and deliver the BSDA Food Safety Training Delegates will sit the Royal Society for Public Health’s Package Intermediate Certi cate in Applied HACCP Principles examination. Tuition is delivered by Dialog, leading trainers Successful course delegates will receive a RSPH Level in hygiene in soft drinks manufacture. 3 Award in Food Hygiene and Safety and undertake an assessment leading to an RSPH accredited certi cate in The course fee includes tuition, course notes and meals for Group Training Skills. Tuition is delivered by Dialog. The the duration of the course but does not include the RSPH course fee includes accomodation, meals, tuition, course examination fee. notes and examination fees.

Fees: Manufacturing/Factor/Franchisor members: Fees: Manufacturing/Factor/Franchising members: £615; Associate members (includes Beverage Council £1700; Associate members (includes Beverage Council of Ireland): £715; Non-members (UK & Overseas): of Ireland): £2010; Non-members (UK & Overseas): £875; RSPH Exam Fee: £45 £2320 To request further information on any of these training courses or to book a place, please contact: The Training Department BSDA, 20/22 Stukeley Street, London WC2B 5LR Tel: 020 7430 0356 Fax: 020 7400 3711 Email: [email protected] Web: www.britishsoftdrinks.com Soft Drinks Internationa l – October 2009 RESEARCH 17

higher HOMA (Homeostasis Model Assessment) and higher serum ferritin lev - els. When controlled for confounding fac - tors such as dietary composition and physical activity, multiple regression Science Monitor analysis showed that soft drink consump - tion was a strong predictor of fatty liver, independent of metabolic syndrome, bio - Grapefruit juice component markers of inflammation and lipid peroxi - heightens effectiveness of cancer dation. drug A monthly Commenting on the study, Assy suggest - AN UNUSUAL treatment for cancer is ed that the component of the soft drinks being tested at the University of Chicago update from and fruit juices that is likely to be causing where researchers are examining the Diana Amor, the liver damage is fructose. Assy is quot - effects that the drug rapamycin taken with ed as saying “fructose ups the chances that grapefruit juice may have on cancerous Scientific you will suffer from a fatty liver, which tumours. Rapamycin prevents cells from Editor Food e-news. can lead to cirrhosis of the liver and liver multiplying which is important for keep - cancer”. (Posted in Journal of Hepatology , ing cancer growth in check; however only reading Scientific Services Ltd. April 2009, 50: S354. Very similar work by a fraction of the drug gets into the system Assy et al. is detailed in Can. J because it is broken down by a digestive Gastroenterol . 2008, 22 (10): 811-6). tract enzyme. Grapefruit juice contains ic syndrome (diabetes, obesity, triglyc - furanocoumarins which prevent erides), another group of 28 patients with AHA statement on dietary rapamycin from being broken down so the NAFLD but without risk factors, and a fur - intake and cardiovascular health body can absorb more. These key chemi - ther group of 18 gender and age matched A SCIENTIFIC statement from the cals, however, have a short shelf life and controls without NAFLD. The degree of American Heart Association (AHA) sug - are unlikely to be present in juice on shelf. fatty infiltration of each patient's liver was gests that Americans should cut back dra - Albina Duggan, diagnosed with Stage IV measured by ultrasound. Physical activity matically on their sugar intake. According cancer that had spread to her liver, spine and daily dietary intake of food and drink to the authors of the AHA statement, high and lymph nodes, enrolled in the clinical and sources of added sugar were collected intakes of dietary sugars in the setting of a trials as a last resort. Five years later, her in two 7-day records at the beginning and worldwide pandemic of obesity and car - tumours have shrunk by half and doctors end of the 36 month study. Systemic diovascular disease have heightened con - are no longer setting limits on her life inflammation and markers of oxidant- cerns about the adverse effects of expectancy. antioxidant status were measured. excessive consumption of sugars. In 2001 Results indicated that 70% of the to 2004, the usual intake of added sugars Bisphenol A ban tabled in French patients with NAFLD consumed large for Americans was 22.2 teaspoons per day parliament amounts of soft drinks each day, typically (355 calories per day). Between 1970 and FRANCE could become the first European classic cola or flavoured fruit juices. Some 2005, average annual availability of sug - country to ban bisphenol A (BPA) in food patients in this group consumed more ars/added sugars increased by 19%, which containers if a bill tabled by group of sen - than 500 ml/day or 12 teaspoons of added 76 calories to Americans' average ators passes into law. The bill was laid sugar/day. Only 20% of the controls, who daily energy intake. before the senate on 27th July on the drank few soft drinks, had NAFLD. Soft drinks and other sugar-sweetened grounds that some studies have demon - Patients with NAFLD plus metabolic beverages are the primary source of added strated that BPA acts not only as an syndrome had similar malondialdehyde, sugars in Americans' diets. Excessive con - endocrine disruptor but may also play a paraoxonase, and C-reactive protein serum sumption of sugars has been linked with role in the development of breast and levels as those without NAFLD, but had several metabolic abnormalities and prostate cancer, diabetes, thyroid dysfunc - adverse health conditions, as well as tion and in some behavioural and repro - shortfalls of essential nutrients. ductive problems. Canada was the first Although trial data are limited, evi - country to take legal action to ensure that dence from observational studies indicates BPA could not migrate into baby formula that a higher intake of soft drinks is associ - from can linings and polycarbonate baby ated with greater energy intake, higher bottles. The US Food and Drug body weight, and lower intake of essential Administration, whilst initially insisting nutrients. National survey data also indi - BPA posed no health threat, has now cate that excessive consumption of added agreed to re-evaluate its safety. sugars is contributing to over-consump - tion of discretionary calories by Sugary soft drinks may lead to a Americans. On the basis of the 2005 US fatty liver Dietary Guidelines, intake of added sugars RESEARCH has suggested that sugar- greatly exceeds discretionary calorie sweetened soft drinks may cause changes allowances, regardless of energy needs. in the liver normally associated with In view of these considerations, the chronic alcohol consumption. The team American Heart Association recommends reporting this finding is led by Dr Nimer reductions in the intake of added sugars. A Assy from the Ziv Medical Centre, Safed, prudent upper limit of intake is half of the . discretionary calorie allowance, which for Nassy and his team investigated the role most American women is no more than of soft drink consumption in the develop - 100 calories per day and for most ment of non-alcoholic fatty liver disease American men is no more than 150 calo - (NAFLD) in a group of 32 patients with ries per day from added sugars. NAFLD and major risk factors for metabol - Florida grapefruit juice. (Circulation . 2009; 120:1011-1020) 18 ProDUCTS Soft Drinks Internationa l – October 2009 Juices & Juice Drinks

Middle East. Sheikh Abdallah Aujan Sr Vimto for ramadan worked directly with John Noel Nicols to introduce Vimto to Saudi Arabia and subse - MIDDLE EAST Vimto cordial is renowned quently elsewhere in the Middle East. The as a Ramadan mainstay. While the popular family relationship has continued through beverage is available year-round, it is in par - three generations, represented today by ticularly heavy demand during the holy Abdallah Aujan Jr and Matthew Nicols. month and is promoted by its regional sup - “The Generations theme was inspired plier, Aujan Industries, in a media campaign from testimonials given by grandfathers to whose latest version is a widespread talking their grandchildren, sharing the memories of point. This year’s campaign – which breaking fast during Ramadan with the sweet embraces television, print, online, mupies, and refreshing taste of Vimto,” said Anwar megacoms and rooftops – centres on a her - Alkhars, Vimto Brand Manager at Aujan itage theme of ‘Generation after Genera - Industries. “Vimto has become more than a tion’. beverage. It is now part of the Ramadan It is an appropriate choice, building on heritage, which is an essential message we previous themes which stressed the brand’s aimed to convey in the new media cam - of product during a most celebrated season family credentials in the Middle East and paign.” of gratitude. Our campaign remains vigorous especially its role at iftar for tens of thou - Clayton Buckley, Aujan’s Vice-President of despite the decline of regional spending on sands of families. Vimto is celebrating 101 Marketing, noted that “the Generations advertising.” years of ‘generating sweet gatherings’ and theme resonates with our long-standing As well as a bigger overall spend, the for 80 of those the brand has been in the commitment to providing the highest quality 2009 campaign extended into Iraq.

The launch follows a strong year for the Lemon launch For adults Princes brand, which the company says is now bought by 67% of UK households and INDIA PepsiCo India has launched Nim - UK Princes has launched a range of juice has seen value sales increase 14% year-on- booz by 7Up in the state of Tamil Nadu. The drinks made with 35% pure juice aimed at year. Graham Breed, Marketing Director, lemon juice drink comes in 200ml returnable consumers “who want more adult-style said: “Princes spotted a gap in the market glass bottles, 350ml PET and 200ml cartons refreshment”. The range – Apple & for a range of juice-based adult soft drinks, at Rs10, Rs15 and Rs10 respectively. Inspired Alphonso mango, Apple, Raspberry & and as we are one of the few brands by the popular home-made, fresh nimbu Pomegranate, Pear & Blackcurrant and showing year-on-year growth in the ambi - paani drink the still drink contains real lemon Apple & Elderflower – will help to reposi - ent juice category we are perfectly placed juice and no artificial flavours. tion juice as ‘not just for breakfast’ with to fill it. Ms Alpana Titus, Executive VP-Flavours, serving suggestions on pack to encourage “By combining our brand strength with a PepsiCo India: said “Nimbu paani is a well consumers to try them as part of a non- high juice content and more exotic flavour loved Indian drink, and Nimbooz by 7Up alcoholic cocktail, or to add ice and a combinations, we’re confident that we’ve brings consumers this popular taste backed squeeze of lime for a more sophisticated created a range that will help drive further by PepsiCo quality. We have specially devel - drink. The juices come in 1 litre cartons. value into the category.” oped it to suit local tastes and preferences, and made it available in affordable, hygienic and convenient packaging for consumers on- the-go. The introduction of Nimbooz by 7Up is yet another initiative from PepsiCo India to further widen our already large portfolio to cater to diverse needs and tastes.” The launch is being supported by an intensive consumer marketing campaign which includes road shows, comprehensive 3D activation, radio and press. Complement - ing the on-ground initiatives is a television commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’ proposition. In it a traditional wooden lemon squeezer is used to drama - tise the beverage's authenticity.

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news@ softdrinksinternational.com Soft Drinks Internationa l – October 2009 ProDUCTS 19

tasting juice drinks and flavoured waters that the chokeberry) is one of the newest of the relaunch with are redolent of each ingredient fruit flavour superberries, and possibly the healthiest; in innovative and appealing combinations. richer in anti-cancer antioxidants than blue - aronia That applies to both the Alfresco range and berries, raspberries, goji or acai, and high in to the own-brand ranges that we develop vitamin C. Originally native to North Amer - UK The Alfresco juice drink range has been for companies looking to benefit from an ica (where American Indians rated it as an re-launched, with the first new flavour, Aro - additional profit stream to their business.” aphrodisiac too) it is now being grown in nia berry, now available in 350 Holland and The Aronia berry (sometimes known as Europe as its reputation spreads. Barrett stores nationwide. Alfresco Aronia – like the other four flavours in the range, Grape, Apple, Citrus and Berry – contains no preservatives, artificial colours or flavours. The Alfresco Drinks Company was founded in 2000 by soft drinks veteran Robin Sheppard (below) who commented: “At Alfresco we aim to produce fresh, clean-

Apple Mango, Orange, Peach and Tropical Parental support Flavours increased flavours. These have been joined by Cran - berry Cherry, Mango Orange and Peach NEW ZEALAND Parents Centres New SOUTH AFRICA Parmalat South Africa Apricot. Zealand, which has a network of centres and has continued the ongoing development of PureJoy Light has been a winner for Par - educational staff throughout the country dedi - its PureJoy brand by increasing the number malat South Africa. In February this year it cated to childbirth information and parent sup - of PureJoy Light flavours available in 200ml was named as South Africa’s Cold Beverage port, has established a partnership with Ocean packs. Product of the Year. A UHT fruit juice with Spray. Following extensive consumer research, all the taste of juice but fewer kilojoules, Viv Gurrey, the organisation’s Chief Execu - Parmalat decided to focus on 1 litre and PureJoy Light was introduced in September tive, said it was pleased to be associated with 200ml packs, discontinuing the 330ml pack 2007 as part of a major overhaul of the “a worldwide brand such as Ocean Spray that size which presented some constraints, PureJoy brand, including a packaging revamp. is able to provide us with funding and product, including its less than optimal suitability for The brand’s high market standing was subse - and support our parents with information on lunchboxes. quently leveraged further to embrace Pure - the unique health benefits of cranberries.” The PureJoy Light range already included Joy Fresh. Anne-Maree Ogilvie, Ocean Spray’s Com - mercial Manager for Australia and New Zealand, said the company’s objective was “to reach a wider audience with the cranberry Tang Spazatainer Working out health story”. She described the relationship with Parents Centres as “a natural extension SOUTH AFRICA A trade promotion for USA Naked Juice has introduced two addi - to a wide range of health sponsorship activity the Tang powdered soft drink range organised tions to the brand's Protein Zone line: Mango already under way by Ocean Spray in New by Kraft Foods South Africa has an unusual and Double Berry. The juices feature a unique Zealand”. prize: store owners can win one of two Tang- blend of soy and whey proteins which, branded Spazatainers. according to Naked Juice, makes the bever - Spazatainers are new or second-hand ages perfect for post work-out. marine freight containers which are con - Both flavours contain more than three Magic Straw verted by Spazatainer South Africa servings of fruit (Under USDA’s 2005 Dietary (http://spazatainer.com) into offices, accommo - Guidelines 4oz. of 100% juice = 1 serving of SOUTH AFRICA Clover South Africa is dation, clinics, kitchens, workshops and other fruit) and 30 grammes of protein per bottle running a ‘magic straw’ promotion to boost applications. The Cape Town company was to help fuel strong muscles and a healthy youngsters’ interest in the Capri-Sun Multi - established in 1992 as part of Safmarine’s body. Emphasis has been placed on taste: fruits juice drink. Publicised on Multifruits social uplift programme. It is active in disad - Mango comprises the flavours of mango, packs, at retail point of sale and through vantaged areas, as well as the commercial orange and apple, while Double Berry deliv - consumer advertising, the sales initiative runs sector, and has built a specialist export trade. ers a fusion of blueberries and strawberries. until the end of October. Participants in the Tang Spazatainer promo - As with all Naked Juice products there are Junior participants are asked to “search tion are required to purchase Tang products no added sugars or preservatives. for the magic straw that changes its colour for their store and display them at the sug - in the sunlight”. Entry is by a choice of gested selling price during the qualifying online form, SMS or post. The competition period which runs until the end of Decem - offers a prize bag of 50 iPod nanos. It is ber. The promotion follows a similar market - www. softdrinksinternational.com open only to citizens of South Africa. ing venture in 2008. 20 PRODUCTS Soft Drinks Internationa l – October 2009 Energy & Sports Drinks Juice-based Demon Energy

USA Vuka LLC has launched a range of four expands sparkling and juice-based energy drinks – Awaken, Think, Workout, and Renew. The NEW ZEALAND Demon Drinks has brand's all-natural ingredients and nutritional expanded its Demon Energy range as it supplements are specifically formulated to develops the brand’s market strength in provide what the company describes as 'intel - competition to established ligent' energy. such as and . It was a pioneer of Awaken is 50% real juice enhanced with the trend to large-serve cans and has vitamins A, C, E and B3, B5, B6, and B12; Think launched a 1 litre bottle aimed at the home is a lightly carbonated pomegranate lychee and party market. This 1 litre packaging vari - drink, focusing on improving your memory ant is the first of its kind available on the and concentration and helping to restore New Zealand market. your brainpower with DMAE, ginkgo biloba, Leveraging the Demon brand further are and panax ginseng; Workout is a lightly car - 60ml Demon Energy Shots. Andy Smith, a bonated berry lemonade made with Rooibos Director of Demon Drinks, says he believes (African Redbush) tea to keep you perform - that the demand for energy shots will build ing at peak levels. along with L-carnitine, strongly, based on the “phenomenal growth” potassium, sodium, and magnesium; Renew is in this category experienced in the US. a mango peach drink to replenish energy dur - “What’s intriguing is that in the US the ing down times which features natural caf - appeal of them is so wide. All sorts of peo - feine, panax ginseng, D-Ribose, and taurine. ple are enjoying them, from mothers to The preservative-free drinks contain vitamins business people to top athletes – basically B3, B5, B6, B12 and grape seed extract. anyone who is tired and needs some extra “Even though our energy to get through the day.” target market drinks Demon Energy Shots offer the same energy drinks, coffee, amount of caffeine as a large espresso, says and other caffeinated Smith. “They contain no calories kilojoules beverages, they are or sugar and because they don’t contain more health-conscious sugar there’s no ‘sugar crash’.” and want something that is better for them. Demon Drinks sets a maximum daily con - They want the caffeine, but also seek other sumption level of two shots. functional ingredients to simply help them get through their daily activities,” said Alexia Breg - man, Vuka CEO – Marketing. Dr George Murphy, molecular biologist Formulated for and the scientist behind KIDStrong, said: “We developed KIDStrong with growing kids children in mind. Whether playing sports, studying for Buffalo Bills an exam, or conversing with friends, we USA KIDStrong Enterprises has launched an want kids to be armed with all the vitamins, partner all-natural hydration beverage for children, nutrients, and energy they need to be active, low in sugar and scientifically formulated healthy, and filled with positive energy in USA The Buffalo Bills has entered in a new with vitamins and nutrients that children order to be better prepared for life's chal - partnership agreement with Power Trip Bev - require to live a healthy lifestyle. The drink lenges.” erages, making Power Trip the official energy comes in two flavours - natural orange and drink of the American football team and the natural grape – with more flavours in the exclusive energy drink and energy shot at pipeline. Ralph Wilson Stadium. Other elements of The company says that, unlike other the agreement include product sampling dur - sports drinks or fortified waters on the mar - ing game days inside the Bills Field House ket, KIDStrong contains no artificial flavours, and parking lots of Ralph Wilson Stadium, colours, sweeteners, or preservatives, and is along with advertising and promotional low in sugar, containing just 3g of sugar per opportunities. 8oz serving. KIDStrong is specifically “We are excited to partner with Power designed for children ages 4-13, and is aimed Trip energy drink and provide loyal Bills fans at combating the growing epidemic of child - with more unique game experience oppor - hood obesity. tunities,” said Bruce Popko, Bills Senior Vice- The new beverage features three signifi - President of Business Development. “Power cant components: a low glycemic index com - Trip tastes great and is an energy drink that plex carbohydrate blend; a nutrient blend is already gaining popularity with Bills fans, containing 22 vitamins and minerals; and a and this partnership presents both parties unique electrolyte combination. All three are with unique opportunities to display and said to work to together to promote proper share our brands.” nutrition and growth. Soft Drinks Internationa l – October 2009 ProDUCTS 21

“As its name suggests, Compact shot ED Power Shot offers a fast, effective pick-me-up FINLAND Hartwall has launched its energy drink in a small measure. IN FUTURE ISSUES drink ED Power Shot in a new compact 150 The small can is easy to ml can. “ED Power Shot is a drink from our carry with you to drink Stay focusED stable, and it will be marketed as required. Women as a fast, effective pick-meup drink that con - especially have looked NOVEMBER sumers can have instead of regular coffee,” for a smaller can size. said Sini Orkola, Hartwall’s Brand Manager Drinking a ED Power for ED energy drinks. Shot is a little like order - Texturants The 80 mg caffeine content in ED Power ing an espresso instead Shot is equivalent to a regular cup of coffee, of regular coffee,” said Orkola. according to Orkola. “Our research showed A product of Hartwall's own R&D, ED Bottling & Filling that Finnish consumers have been looking Power Shot is mainly targeted at adult con - for a handy-sized energy drink like this, and sumers who need to boost energy levels at Plastic Packaging now there is such a product on the market,” work, studying or in roles that require a high she said. degree of quality concentration. ED Power Shot's active ingredients Due to their caffeine content, energy Retail include caffeine, taurine, as well as drinks are not recommended for children, five separate B vitamins. The product is sold pregnant women or those who are sensitive in packs of 2 x 150ml cans. to caffeine. The drinks also carry a usage Beverage Focus The new mini-can positions ED Power suggestion. For example, it's recommended RTD Teas & Coffees Shot as a stand-out product from other ED that you do not consume more than four energy drinks. In its reduced size, the drink cans of ED Power Shot per day. This advice, delivers as much caffeine as 250 ml of regu - which is marked on all packaging, is based Regional Profile lar energy drink or a cup of coffee, accord - on the Finnish Food Safety Authority's West Europe ing to Hartwall. guidelines.

feine, its ingredients also include taurine and DECEMBER natural caffeine vitamins. Kalaschnikow was launched in Europe in France Kalaschnikow energy drink sold in the spring of 2008 and in the UK in the Ingredients 25cl cans is now being distributed in France autumn. Its launch in France is being accom - by HEXIS Energy. Claiming to be the first panied by a marketing campaign that energy drink worldwide to use natural caf - includes glasses, fridges and stickers. Filter Technology Sleeving Bulk Shipping Beverage Focus Smoothies Regional Profile East Europe

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cion and disbelief. From Iceland A message of trust According to Avinash Pant, Director - Still Beverages, Coca-Cola India, “ is USA Carbon neutral certified bottled water, INDIA Coca-Cola India is running a new among the most trusted packaged water Icelandic Glacial has become the official integrated marketing communication initia - brands in the country today. Kinley has water of Squaw Valley, Lake Tahoe. In a three tive ‘Vishwas Karo’ (Start trusting) for its over the years established a strong con - year agreement, each of Icelandic Glacial’s packaged drinking water Kinley. sumer connect by communicating the core four different bottle sizes, including the 750 The latest communication (an extension benefit of trust through the ‘Boond Boond ml sport-cap design, will be available across of Kinley’s earlier campaign ‘Boond-Boond Mein Vishwas’ campaign. The latest commu - the resort in key locations and branded Mein Vishwas’ (Trust in every drop) takes nication ‘Vishwas Karo’ takes forward the coolers. the core idea of ‘Trust’ to a next level by same conversation of trust to a higher plat - “Our brand has become a firm favourite urging people to start trusting in their form and touches life at large. It brings for - with a number of world class resorts and inherent goodness and let go of their suspi - ward Kinley’s belief that a little bit of trust hotels over the past year; however being the can restore faith between people, within official water of a location as breathtaking as oneself and in the basic goodness of life at Squaw Valley USA is truly wonderful,” com - cuting a dedicated environmental pro - large. We are looking forward to greater mented Jon Olafsson, Chairman and Co- gramme, using green sources such as geot - heights in the Kinley Journey.” founder, Icelandic Glacial. “As an Icelandic hermal energy in its 12,000 sq ft Children’s The new ‘Vishwas Karo’ advertisement brand our entire identity is based around School. depicts a montage of of life situations purity, style and nature. Squaw Valley is a This is the same type of natural energy where one is forced to choose between resort that encompasses all of these ele - that powers the entire production of Ice - trust and mistrust, and where the decision ments, creating a perfect fit for our water.” landic Glacial, an environmentally responsible to 'trust a little' helps restores self-belief With six peaks, 2,850 vertical feet and factor that contributed to the brand becom - and faith between people. The background 4,000 acres of varying terrain, Squaw Valley ing the world’s first certified carbon neutral jingle 'Vishwas kar tere vishwas par, Karle offers a remarkable skiing and snowboarding bottled water for both its product and oper - ab hosla… shak se ghira kyo hai bhala” is experience. The resort is committed to exe - ations. said to portray Kinley’s belief in trust.

teams with its MacB Pure Scottish Spring Football deal Water throughout the 2009-2010 season. Produced at its base in Macduff on the UK Scottish spring water and soft drinks Moray Firth coastline, MacB Pure is drawn manufacturer, Sangs (Banff) Ltd, has signed from the source to the Lost Well of Tarlair, deals with five Scottish Premier League where water is filtered through rocks for up (SPL) football teams. It has become official to 12 years before being drawn to the sur - water partners with Aberdeen, Dundee face. Documented as far back as the 1740s, United, Hamilton Academical, Hibernian and people once travelled from all over Scotland St Mirren football clubs, providing the five to drink the Tarlair water for its health-giving properties. Andy Anderson, Managing Director of Sangs, said: “We are delighted that these SPL players will benefit during matches and training from some of the purest water pro - duced here in Scotland. We wish them all the best for the season ahead. Our agree - ment as official water partners is part of an ongoing strategy to consolidate our involve - ment in Scottish football at local level. The deal represents a total of around 50,000 litres of MacB Pure being supplied to the TURKEY Bericap Turkey has launched the teams.” production of HexaLite 29/11 SFB 3T – the water closure suitable for light weight neck finish 29/25 for Danone Turkey’s Hayat brand. The still water market is the defined target Don’t forget for the HexaLite closures. The closures are to renew your subscription... equipped with a slit and folded safety band (flexband) for efficient tamper evidence performance, reliable and email: subscriptions@ forgiving application on high-speed lines. softdrinksinternational.com According to Bericap, the cost saving to Hibernian midfielders Kevin McBride and John convert from a 30/25 neck and closure to Rankin get on top of the MacB water partners HexaLite 29/25 will save more than 30% of deal with Managing Director of Sangs, Andy or Tel: +44 (0)1202 842222 resin in the neck and closure weight. Anderson, and MacB the mascot. Soft Drinks Internationa l – October 2009 PRODUCTS 23 Carbonates Limited edition

SCOTLAND To celebrate the year of Homecoming, Irn-Bru has introduced a lim - ited edition heritage can. Five million Irn-Bru heritage cans have been produced, enough for everyone in Scotland, The heritage can features the Irn-Bru logo design first intro - duced in 1947 when the spelling of Barrs Iron Brew was changed to Barrs Irn-Bru for the first time. Robin Barr, former Chairman of A G Barr for over 40 years, unveiled the can on a tra - ditional horse drawn delivery cart in Callen - dar Park, Falkirk. The Barr Soft Drinks Robin Barr with some of the limited edition cans. business was started in Falkirk, in 1875, by Robert Barr, Robin’s great great grandfather. erage on Sky Sports. UK and overseas, helping to make A G Barr Not only was the horse and cart a key The Heritage can launch has been sup - one of the largest independent soft drinks method for delivering Irn-Bru to shops dur - ported by the re-screening of one of the manufacturers in Europe. ing the 1940s but it also harked back to brands most iconic adverts: The ‘Steamroller’ Marie Christie, Project Director, Home - Robin’s own childhood when, aged 14 years advert from the famous ‘Made in Scotland coming Scotland 2009, added: “This exciting old, he helped to make the final delivery of from Girders’ campaign of the 1980’s. In- pack is a fitting contribution to Scotland’s Irn-Bru by horse drawn transportation in store merchandising materials supported the Homecoming celebrations. This year we are 1952. launch at point of purchase. celebrating Scotland’s greatest achievements In 2009 the brand is backed by a £12 mil - Since 1947 Barrs Irn-Bru has gone on to in culture and in its social and economic her - lion investment which includes national TV become the No1 grocery brand in Scotland, itage. The Irn-Bru heritage can is a great advertising and the high profile sponsorships achieved national and international status as addition to the celebrations for Irn-Bru fans of the SFL and RFL Super Leagues, with cov - sales have now progressed throughout the in Scotland and around the world.’

Health Kava-based endorsement USA Denver-based Mary Jane's Soda Inc has launched a cola-flavoured beverage that SOUTH AFRICA The country's 5-a-Day delivers a euphoric experience only possi - for Better Health Trust has endorsed the ble from the use of kava root. This soda sparkling fruit juice range – claims to stimulate a positive mood, including Grapetiser and Peartiser – which increases mental clarity and reduces stress means that consumption of 200ml daily is without causing inebriation or any negative regarded as fulfilling one of the five daily side effects. “In today's environment, stress servings of fruit and vegetables in the daily is a constant,” said Creator and CEO Matt diet which the international 5-a-day concept Moody. “We created Mary Jane's Relaxing epitomises. Soda as an alternative to alcohol, for peo - “Following a 5-a-day eating plan will result ple who want a healthy, natural and legal in a sufficient intake of vitamins, minerals, anti- way to relax and unwind. The degree of oxidants, fibre and other important goodies relaxation is surprising, and we're proud to to assist with maintaining a healthy weight, be the first to deliver a kava-based soda and the research even shows might reduce that masks the typically bad flavour of kava the risk of heart disease, stroke and some naturally.” cancers,” said Jane Badham, the trust’s Chief Kava is a root that has been used in cer - Executive. emonies in the South Pacific for millennia. depressant, a gentle anesthetic and to “Living a balanced lifestyle is vital for our Its roots are primarily used in a drink to relieve muscle tension. The active ingredi - optimal resilience against life’s health chal - experience euphoria, relaxation and to ents in this mild sedative are called kavalac - lenges. 5-a-Day is proud to include Appletiser counteract stress, insomnia and anxiety. tones, and its maximum effects are felt as a beverage option but also as a brand that Some have also used kava as an anti- when drinking on an empty stomach. endeavours to participate in bringing the bal - anced lifestyle message to consumers.” Badham is a dietician and nutritionist whose advice is well regarded in South Africa To advertise ... where she enjoys a high profile through media exposure. She is also South Africa’s email: [email protected] representative on, and a board member of, or call: +44 (0)1202 842222 the International Fruit & Vegetable Alliance. 24 DEVELOPMENTS Soft Drinks Internationa l – October 2009

strategic partners within the beverage space. Partnership Capital Growth Advisors has completed transactions for By The Case Load Sambazon, New Leaf Paper, Adina, MonaVie, Mrs Greens, Planet Organic A force for energy and others, with a focus on healthy, ACCORDING to the director of the com - richard Davis active and sustainable living brands. bat feeding programme at the US Army reports on “Partnership Capital Growth Soldier Systems Center (SSC), also Advisors, is ideally suited to assist known as Natick Labs in Natick, the Reed’s with identifying opportunities Massachusetts, soldiers enjoy 24 differ - for strategic partnerships and invest - ent menus of M-R-Es or meals-ready-to- development ment to help bring the company to the eat; there are even vegetarian selections. next level,” said Reed. “I have first-hand The army has a motto for the meals: war- of an energy knowledge of the partnership's expertise fighter recommended, war-fighter tested in this space and I am confident that it and war-fighter approved. drink for US armed can introduce Reed’s to companies that In the future combat soldiers might forces, the potential of will synergistically help us to grow our improve their mental and physical brands and distribution.” sharpness by eating MREs supplemented ginger and acai-inspired Brent Knudsen, Founder and with caffeine, glucose and certain nutri - Managing Partner of Partnership Capital ents needed to make compounds such as energy. Growth Advisors, said, “Reed’s is an norepinephrine, dopamine, and acetyl - exciting opportunity with the leading choline, specific neurotransmitters soda brands in the high growth natural responsible for mental energy, clarity, $27,000, depending on skill category food channel, and a perfect fit for our focus and concentration. and length of re-enlistment. focus on identifying and concluding A new isotonic energy drink, called Unlike conventional soft drinks RE- strong partnerships to continue and RE-UP Energy Drink from Patriot UP Energy Drink contains 30% less accelerate growth.” Beverage Company is now under devel - sugar and is isotonic so it replaces elec - “We’re looking for a partner who can opment specifically for inclusion in a trolytes. It has been scientifically formu - bring resources, distribution, and pro - prototype MRE that could improve sol - lated to be compliant with all federal duction buying power to our brands,” diers' performance. “If you take soldiers specifications and is made in a state-of- said Reed. “We are the top-selling soft that are stressed by lack of sleep, opera - the-art facility. drinks in one industry in the United States, the natural food industry. With Opportunities with ginger the right partner, we expect that we can NEW findings suggest that active com - be a top-seller in mainstream, too. With pounds in ginger (Zingiber officinale) ginger being the major flavour ingredient may be more effective than Viagra (silde - in our Reed's Ginger Brews, we should be nafil citrate), in women. Ginger has long able to sell even better in other countries, been considered an aphrodisiac, particu - especially Asia, where consumers have larly for women. It is warming, and is more experience with ginger. The perfect said to increase blood flow. Like Viagra, partner would facilitate our product ginger blocks the enzyme phosphodi - launches outside the United States.” esterase, which leads to certain desirable vascular changes. Ginger also acts on at Healthy energy least two neurotransmitters systems: the UNDER direct marketing pressure from serotonin-3 receptor, and the vanilloid / its independent distributors, MonaVie tions, and extreme heat, you find they substance P receptor (Yakugaku Zasshi. LLC, maker of the premier blend of the aren't eating or drinking adequately, but 1991 Nov;111(11): 695-701). Brazilian acai berry juice, brings an ener - a scientifically formulated isotonic ener - Chris Reed, Founder and CEO of gising new drink to market with the gy drink may be something to restore Reed’s Inc is bullish on ginger. His launch of MonaVie EMV. This is a fusion their performance to what a normal rest - company recently announced that it of the acai berry juice and natural energy ed, well-fed and hydrated soldier would has engaged San Francisco-based ingredients that deliver a boost of sus - be,” said the company's spokesman Ira Partnership Capital Growth Advisors to tained energy to recharge body and Scott. “We are very enthusiastic about introduce the company to potential mind. the introduction of RE-UP Energy Drink, MonaVie EMV has a great acai berry that one day may be included in MREs,” juice flavour that overcomes the number he added. one negative of current energy drinks; RE-UP Energy Drink is packaged in their medicine-like taste. And, unlike unique, 16 oz cans for the army, navy, air other energy drinks, MonaVie EMV ener - force and marines which includes cam - gy drink is all-naturally flavoured, and ouflage-style packaging graphics, spaced contains no preservatives or taurine. The around the outside to look like army Brazilian acai berry juice used to make camouflage clothing. The drink’s tagline the energy drink is prepared by remov - is a straightforward yet sublime ing the juice from unfermented acai reminder to re-enlist; “Its time to RE- berries. UP”, under the new re-enlistment policy The açaí fruit (Euterpe Oleracea) con - waiver which will now allow deployed tains only trace amounts of the psy - soldiers who are about to return home to chotropic alkaloid, Arecoline, a mild re-enlist in the combat zone and, if eligi - central nervous system (CNS) stimulant ble, draw a tax-free bonus. Lump-sum which acts on the parasympathetic nerv - payment options range from $1,000 to Chris Reed with his ginger brew. ous system to induce a range of different Soft Drinks Internationa l – October 2009 DEVELOPMENTS 25

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Officially launched in the US at MonaVie's Salt Lake City Super Regional event, consumers first caught email: advertising@ a glimpse of the product's brilliant blue packaging as the EMV branded race car, driven by veteran racer Tomas Scheckter, roared onto the track at this year's Indy 500. softdrinksinternational.com effects including a heightened sense of energy juice blend without the stimulant awareness. side effects typically associated with or call: +44 (0)1202 842222 According to MonaVie Founder, more traditional energy drinks. Lightly Chairman and CEO, Dallin A. Larsen, carbonated, the drink contains 80% real the new product is revolutionary in the fruit juice from seven ‘super’ fruits, functional beverage category and will be including acai, acerola, camu camu and a welcome point of entry to the compa - cupuacu, with just 60 mg of natural caf - ny’s signature acai nutritional beverages. feine per 8.4 oz can. There are no artifi - "With MonaVie EMV,” says Larsen, “mil - cial flavours, colours, sweeteners or lions of consumers will find a healthy preservatives. The drink is formulated www.softdrinksinternational.com alternative to soft drinks and overly caf - with Palatinose, a natural carbohydrate feinated energy drinks.” energy source that provides longer last - MonaVie EMV is claimed a perfect ing energy. 26 BEVErAGE FoCUS Soft Drinks Internationa l – October 2009 Drinks with attitude fuel for growth and controversy

nergy drinks court more controversy than any Eother soft drinks category. Rarely a month goes by without the threat of some form of retail distribution ban, product safety audit or media speculation about negative health attributes. None of which has halted the category’s meteoric rise from beverage also-ran a decade ago to key- volume in a broad spectrum of markets is a risky share-of-throat-and-wallet contender today. It route to navigate because it implies widespread can be argued that demonisation, far from under - fad appeal. This, in turn, leaves the category mining energy drinks, plays into the category’s exposed to a potentially unfavourable shift in con - rob Walker takes hands and that the bigger challenge going for - sumer fashion, not to mention a squeeze in dis - a look at the ward is the unlocking of new markets to reduce posable spending power. dependency on the US. Crucially, of the world’s top 10 markets for progress of the energy drinks, only Germany is forecast to per - Over-dependence on Uncle Sam form better over the next five years than over the energy drink Energy drinks has been the fastest growing bever - preceding five. In the other nine countries, the age category of recent times, generating globally forecast growth yield will struggle to perform even category. since 2003 some US$13 billion of new business half as well as the 2003-2008 period, reflecting on the back of 2 billion litres of new consumption, widespread contagion from the global financial according to data from Euromonitor International. crisis. The biggest challenge ahead for energy But, 2009 is likely to be the first year since the drinks is, therefore, to strengthen positions in fad- turn of the millennium when the global volume vulnerable markets and build new positions in growth rate dips below 10%. This slowing of the untapped markets. Largely untapped markets market is a direct result of the category’s over- include Turkey, India, Russia and South Africa, dependence on the US, where demand is topping each of which are big consumers of other drinks out as cash-strapped consumers cut back on pre - categories and should, on paper, have the capacity mium and non-essential products. to absorb a much weightier energy drinks category Outside the US there were only four markets going forward. last year where consumption of energy drinks totalled in excess of 100 million litres. That com - Not a cellophane wrap in sight pares poorly to RTD tea, which is far from consol - In the 1980s, Lucozade, a first generation energy idated on the global beverage stage yet still drink, was packaged in a cellophane wrapped registered well in excess of 20 markets of 100+ glass bottle and widely distributed in the pharma - million litres. Collectively, the sub 100 million cy channel. At that time, it would be fair to say litre energy drinks markets contributed around that consumers were often unclear as to whether 38% of global category volume in 2008, which is Lucozade was a soft drink or something altogether a sizeable chunk of the pie. But, niche low impact more medicinal. And the advertising slogan ‘Aid to recovery’ did little to clear the mist. Energy drinks have come a long way in the intervening Energy Drinks: Current Top 10 Markets (Million litres) two decades and Lucozade itself has repositioned into the sports drink category. The days when Country Total Volume Absolute Growth Absolute Forecast Growth consumers might confuse an energy drink with 2008 2003-2008 2008-2013 something healthy or medicinal are, therefore, well and truly buried. USA 1,332 1,035 459 From the moment a new breed of taurine- Thailand 251 48 23 infused slimline energy drink cans, spearheaded Japan 190 -51 -90 by Red Bull, burst onto the international scene, China 148 69 35 negative health associations have become a reality Germany 143 74 102 of the genre. But, this has not necessarily been a United Kingdom 93 31 11 bad thing for Red Bull and its peers. Quite simply, Indonesia 91 24 12 these are brands that thrive on the principles of 73 64 32 shock, awe and rebellion. To be clear, brands Spain 72 43 35 sporting names as openly provocative as Monster, Australia 60 34 29 , , , Shark, Dark Dog and Other 891 506 507 Playboy are not out to win accolades for their Source: Euromonitor International health or nutrition credentials. Soft Drinks Internationa l – October 2009 EnErGY DrInKS 27

Efforts to demonise energy drinks have done lit - tle more than fuel interest, especially among Top 10 Vodka Markets By Forecast Absolute Growth teenagers and young adults. It is an obvious point, vs. Global Energy Drinks Rankin g but most people who buy energy drinks are plain - ly aware they are not particularly good for their Country Absolute Growth Energy Drinks Ranking 2008 health. This is, after all, a category widely used as 2008-2013(million litres) a mixer for vodka. In short, it seems likely that teenagers and young adults are drawn to energy India 70.7 42 drinks in the same way they might be attracted to USA 57.2 1 alcohol or cigarettes. It is the very fact that they Brazil 15.3 20 fall into the ‘bad-for-you’ rather than ‘good-for- Germany 13.9 5 you’ stable that often makes them so desirable. In France 12.6 16 an ideal world, Red Bull would no doubt prefer an Vietnam 7.4 15 official stamp of nutritional approval rather than a United Kingdom 7.1 6 health warning – not least to stave off any threat of Canada 7.0 17 a distribution ban - but at the same time its brand Australia 3.7 10 owners must surely recognise that a bad-for-you Mexico 3.6 11 heritage is, frankly, all too good for the coffers. Source: Euromonitor International Red Bull is still subject to a ban in a handful of markets, notably , , Iceland and biggest vodka market in the world. When energy Uruguay, while in France the taurine-based origi - brands assess where to shore up investment, it nal format has only been authorised since the would be tough to ignore these types of alcoholic middle of 2008. And last month, two retailers in drinks consumption trends. Sweden, 7-Eleven and Pressbyran, banned the sale of energy drinks to under-15s on the grounds Energy shots they were potentially addictive. This latest action One of the big obstacles to stronger global devel - is a more worrying development for the category opment of energy drinks is their comparatively because it is the type of ban that could gain narrow consumption base. Specifically, the youth - momentum in other European markets (who ful profile of mainstream brands works well for would have thought the smoking ban would their fan base, but alienates them from many adult spread so rapidly across Western Europe’s on- consumers who might otherwise be receptive to A new, high- trade?). Equally, of course, this latest publicity energy-boosting beverages. Energy drinks is not profile shot only adds to the rebellious credentials of the cate - an obvious category from which to build a strong gory. segmentation strategy, but a new generation of so- market will, of Although no one in the drinks industry is say - called energy shots has opened a potentially ing it on the record, the big worry among the anti- lucrative window of opportunity. course, only energy drinks lobby is the widespread and Energy drink shots, packaged in miniature serv - growing use of energy drinks as a mixer with alco - ings of between 1-2oz, might fairly be described as intensify the hol. In that sense, the taurine and D-glucoronolac - the soft drinks equivalent of an espresso coffee, tone debates are a red herring, but of course a only smaller and often with a higher head-spin - health debate on product cannot be banned or made to change its ning dose of caffeine. The upside argument for ingredients on the basis that consumers choose to heavier investment in this subcategory is that the energy drinks, mix it with 37.5% volume alcohol. concept is more firmly focused on functionality but that is In fact, while the energy drinks business might than mainstream energy drink brands. Energy be reluctant to admit it, the compatibility of its shots are a quick-fix pick-me-up that could appeal unlikely to phase brands with vodka could be route one to growth in to anyone from bankers to postmen to bus drivers, the untapped markets. India, for example, is fore - and they have a more daylight occasion profile the category. cast to be the fastest growing vodka market in the compared with the hedonistic nocturnal profile of world to 2013, according to Euromonitor energy drinks. Recent launches include Coca- International. Turkey also ranks as a strong vodka Cola’s in the UK and Red Bull’s Energy growth market, while Russia comprises the Shot Dietary Supplement in the US. To date, the world’s best selling miniature size non-alcoholic liquid beverage is Yakult, a probiot - ic drinking yoghurt that, according to Euromonitor International, had a worldwide annual retail value of over US$2.5 billion in 2008. Notwithstanding its good-for-you credentials, Yakult is typically consumed because of its ener - gy-boosting effect. Small-sized functional drink - ing yoghurts and vitamin supplements are a competitive playing field, but there is room for an innovative soft drinks shot market. Energy drinks could also leverage a revitalised shot market to build more stable positions outside the US. A new, high-profile shot market will, of course, only intensify the health debate on energy drinks, but that is unlikely to phase the category. Of more pressing importance is the need for a deeper inter - Rob Walker is Senior Drinks national penetration and a quick return to the Analyst at Euromonitor double-digit growth rates of the past 10 years. The International. energy drinks growth story is far from over. I www.euromonitor.com 28 BEVErAGE FoCUS Soft Drinks Internationa l – October 2009 User friendly fortification enabling easier innovation

ith companies like Starbucks and Kellogg’s Wbringing protein-rich beverages to main - stream consumers, growth in the energy beverage market is accelerating. Improvements in taste and texture, technological advances and the con - tinued quest for convenience have contributed to this surge in popularity. In high acid beverages, however, pH levels have traditionally limited the functionality of whey derived protein and restricted the opportunities for new product Glanbia development. Glanbia Nutritionals now offers a solution. Provon™ A -190 is a whey protein iso - nutritionals late system offering maximum functionality in introduces its low pH drinks while improving overall flavour. Provon A-190 offers manufacturers the oppor - solutions for tunity to develop on-trend products with a lower pH. By cutting down on acid burn and astrin - energy gency, the product reduces the need for acid maskers, flavours additives and sweeteners. The beverages. product’s taste-enhancing qualities also improve the organoleptic profile of protein beverages to appeal to a wider range of consumers including athletes, children and the elderly. Max Maxwell, market analyst, Glanbia diet as part of a healthy, active lifestyle is high on Nutritionals said: “More than ever, the food and many consumers’ agendas – and an ingredient beverage industry recognises protein as a value- from a recognisable, natural dairy source is a adding ingredient. Demand for ingredients that compelling nutritional proposition. By partner - make it easier to innovate is at a high, and by ing with an ingredient expert such as Glanbia eliminating the processing obstacles associated Nutritionals, beverage developers are set for new with high protein drinks, we’re giving beverage product success.” marketers the means to tap into this lucrative trend.” Boosting performance With the sports nutrition market in Europe set to Fortification with calcium surpass €4 billion by 2010, outstripping growth The growing incidence of calcium deficiency in the US, there is no better time for companies and osteoporosis, coupled with rising consumer to carve their share of this prosperous business demand for ‘quick-fix’ functional products, has segment. Designed for sports and performance led to a booming market for products fortified applications, CFM ® from Glanbia Nutritionals is with calcium – and new opportunities for the a pure, bioactive whey protein isolate (WPI) with soft drinks and beverages industry. The founda - a high profile of undenatured proteins. tions of a healthy body frame begin in infancy, CFM delivers the full spectrum of amino acids where a dairy-rich diet is an investment in future naturally found in whey protein, including the bone and muscle health. Throughout adulthood, highest levels of branched chain amino acids maintaining a diet fortified with key minerals (BCAA), to boost muscle preservation, continues to support an active lifestyle. endurance and aid recovery. Soluble in a wide TruCal® from Glanbia Nutritionals provides pH range, CFM is fat and lactose free, and offers an optimised ratio of natural milk minerals for a clean flavour profile. I optimal bone health. Beverages fortified with TruCal offer greater benefits for bone density and tensile strength than those containing calcium Glanbia Nutritionals, a division of Glanbia plc, is an alone. As well as its nutritional credentials, innovator in the expert delivery of science-led TruCal’s clean taste and smooth texture means it ingredients and customised solutions for a broad adds value to foods and beverages for all ages range of industries. These include functional foods without affecting eating enjoyment. and beverages, performance nutrition, weight Eric Borchardt, marketing manager, Glanbia management, health & wellness and personal care. Nutritionals said: “The importance of a balanced FFOODOOD INGIINGREDIENTSNGREDIENTS EEUROPEUROPE 2009 EEXHIBITIONXHIBITIONION & CONFCONFERENCEERENCE 117–197–19 NNONOVEMBEROVEMBER 2009 FFRANKFURT,RANKFURTRT,, GGERMANYEERMARMANY

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onsumer purchase patterns are evolving and Creacting to the current financial situation. Subsequently, consumers are looking to reduce their food bills whilst maintaining adequate nutrition, and therefore are often purchasing on promotion to maximise quantity. The soft drinks industry is often involved with promo - tions, and has a good understanding of con - sumer and shopper behaviour and therefore has Consumer been quite resistant to the recession. According expectations for to the Britvic Soft Drinks Report (2009), the UK sales of soft drinks remained stable last year, tasty, healthy showing sales of £8.4 billion across all chan - nels, down only 1% in value and 2% in volume products are when compared to 2007 1. It seems that consumers are reluctant to com - ported by governmental campaigns to reduce high and promise on the types of beverage they purchase. obesity through reduction in consumption of Furthermore, sales of beverages are assisted by quantity of foods but also to help consumers demand for their satisfaction of consumer needs on porta - understand the effects of consuming too many bility, convenience, health, hydration or value calories from fats and sugars to improve the reduced/no/low and, perhaps, the resistance to recession is a health of nations. Consuming reduced sugar claims is reflection of the dynamic and fast-paced nature sugar/low sugar or sugar free beverages is part of the industry which is quick to respond to of the long term strategy to help maintain common, says changes in economic fortunes or trends in weight. foods. Consumer expectations for tasty, healthy Danisco. New beverage launches in 2008-09 continue products are high and demand for to support the four mega trends; health/well- reduced/no/low sugar claims is common. being, indulgence/pleasure, ethical and con - Modern dietary habits, dictated by today’s venience/ practicality, with health and wellness lifestyles, have become the major focus point being the most prevalent today 2. Reduced/low for development. The use of ingredients to and no added sugar continues to be the most improve nutritional status or natural status of a popular claim seen on beverages, which is sup - beverage is one of the major driving forces of new product development today. Increasing dietary fibre intake and reducing sugar intake have become particularly important objectives against a background of increasing risk.

How to achieve sugar reduction in drinks Ingredients that can help facilitate reducing energy and sugar content of beverages include high potency sweeteners and sucrose alterna - tives, such as fructose. These are invaluable in the creation of healthy drinks. A good under - standing of how flavour perception is influ - enced by the removal of sugar and replacement with other ingredients can help achieve drinks with an optimal sweetness and flavour, whilst still providing low/no/ reduced sugar claims. There are a number of other ingredients that enable sugar and energy reduction claims in beverages, such as fructose. In particular, fruc - tose can be used in the development of prod - ucts which contain half the sugar of regular sucrose-based formulations and in low calorie beverages. It is frequently used at low levels to improve the flavour profile of beverages which Soft Drinks Internationa l – October 2009 SWEETENERS 31 include high intensity sweeteners. Fructose, also known as fruit sugar, is found naturally in fruit and honey. It is a monosaccharide sugar with higher sweetness potency than sucrose, although like sucrose it also contributes 4kcal/g. As a result of the high sweetness poten - cy, fructose is used in lower amounts than sucrose and commonly used in products claim - ing energy/sugar reduction. In aqueous solu - tions, fructose is approximately 1.2-1.5 times as sweet as sucrose, but the sweetness perception can vary with concentration, temperature and pH, as well as with the content of other compo - nents in the matrix. If further reduction in sugar is required, fruc - tose can be used in formulations for half sugar and even low calorie drinks, alone or in combi - nation with high intensity sweeteners. At low levels (1-2%), fructose can improve the taste of some high intensity sweeteners by changing the sweetness profile. Fructose has a unique time intensity profile characterised by a fast onset of sweetness fol - lowed by a fast decrease in sweetness percep - tion which is firstly perceived as being clean, and secondly allows flavours to become more prominent than in products sweetened with sucrose. Studies have shown that fruit flavour in water-based matrices and chocolate in milk- based matrices are enhanced by the use of fruc - tose 3. Sucrose and fructose blends with a 50:50 ratio result in an increased sweetness level and a modified sweetness profile that has a fast sweetness onset. This will also enhance the overall perception of flavour, and flavour inten - sity, when the product is consumed. Its unique selling point as a healthy carbohy - tially negative attributes associated with one drate is due to the way in which it is sweetener with the positive attributes from metabolised independently of insulin. As a another. Well known blends include; acesul - result, blood glucose or blood insulin levels do fame K and , and acesul - not increase rapidly when fructose is con - fame K, and saccharin and cyclamate. Many sumed. This factor makes fructose a suitable intense sweeteners also provide synergistic ingredient for diabetics. effects with sugars and other high intensity rebaudioside A High intensity sweeteners also help fulfil sweeteners. For example, aspartame is syner - holds the consumer expectations of sweetness and good gistic with many sugars, cyclamate, acesulfame taste whilst aiding manufacture of low energy K and saccharin. promise of being drinks. Today, there is a wide range of sweeten - The newest high potency sweetener to cause er products that fulfil every ideal of the manu - excitement within the food industry is rebau - able to support a facturer and consumer. Although individual dioside A. It holds the promise of being able to intense sweeteners have specific merits, they support a ‘natural’ claim on sugar-free products ‘natural’ claim are often used in blends to balance any poten - complying to consumer expectations. on sugar-free Getting it right Table 1: High intensity sweeteners and Choosing the right sweetener system during products. their relative sweetness values. beverage development is fundamental to assur - ing the organoleptic quality of the final product Product Relative Sweetness and ultimately product success or failure due to (sucrose = 1) consumer acceptance or rejection. This is espe - cially important to consider in a climate where Acesulfame K 130-200 consumer spending is restricted. The ultimate Aspartame 180-200 challenge for the industry is to provide what Sucralose 400-800 consumers want at a price that is right, for both Saccharin 300-500 consumers and manufacturers. I Cyclamate 30-50 Rebaudioside A 250-450 (rebiana) References 1.www.softdrinksreport2009.britvic.com 2.Mintel GNPD: http://www.gnpd.com/. (Sweetness intensity depends on concentration, pH, Accessed 10th August 2009. email: temperature and the presence of other ingredients, 3.Fructose Technical Properties, Danisco [email protected] and is therefore application specific.) Sweeteners 2005. www.danisco.com/sweeteners 32 InGrEDIEnTS Soft Drinks Internationa l – October 2009 Sweeteners in beverages a question of taste

orrowing a line from the 1969 Archie’s , B“Ah sugar, sugar, you are my candy girl and you got me wanting you” - who would have thought that exactly 40 years later that this is the tune that a majority of soft drink manufacturers potentially will be singing in the very near future. Global sugar prices rose to a 28 year high in August due to the driest June in 83 years for Recent history has shown that very few major India and an abnormally wet season in Brazil soft drink or beverage launches that contained Kerry Kenny which hampered sugar cane harvesting. Since 100% of a single high intensity sweetener (HIS) the majority of the world uses sucrose to sweeten have been successful. The highest profile case was takes a look at their soft drinks, the only exception being the US the launch of with Splenda which sweetening which uses high fructose corn syrup (HFCS), the hasn’t been adopted by the diet Coke faithful and global soft drink and beverage manufacturers are currently has very little shelf space. The intention options. taking a hard look at the alternatives. of the 100% sucralose initiative was to get the Even though it was a brief eight week run, the Splenda logo on as many products as possible. US market saw an uptick in sucrose-sweetened However, this hindered the beverage manufactur - products with the release of Pepsi Throwback and ers to launch any products with sucralose blends. Mountain Dew Throwback soft drinks. The scenario has changed drastically with this Additionally, Dr Pepper Snapple Group has year’s International Trade Commission’s rejection announced an entire line of products sweetened of Tate & Lyle’s infringement allegations against with sucrose. Cost will not be so much of a factor the Niutang Chemical Company, thus opening the since sucrose and HFCS price differences have door for a high quality sucralose alternative that narrowed considerably with the increased pro - allows for blended products to be introduced into duction of ethanol-based fuels. Worldwide the the market place. sucrose markets have affected soft drink and bev - erage manufacturers since the demand for sucrose Balancing taste and cost is expected to exceed the supply by approximate - Manufacturers are looking to cut cost, maintain or ly 5 million tons by September 2010. It will be improve taste profiles, and satisfy the consumer’s interesting if this prediction holds true, especially palate which will equate to increase profits. A since the American Heart Association (AHA) has recent case involved a beverage manufacturer implicated the rise in obesity to the high intake of from India who wanted to decrease from 12 brix added sugars. AHA recommends that the average of sugar to 6 brix in its beverages. The other 6 brix daily intake of sugars should be six teaspoons for of sweetness was going to come from sucralose; women and nine teaspoons for men. According to however they had to determine how they ware the National Health and Nutrition Survey the going to make up the volume lost by the 6 brix of average intake of added sugars for all Americans sucrose that was removed. If the volume loss was was 22.2 teaspoons per day. It goes on to say that made up with water the taste would be affected soft drinks and other sugar-sweetened beverages significantly since a 50% substitution was are the number one source of added sugars in a desired. Eventually the manufacturer decided to person’s diet. go with a 25% substitution to ensure the taste and mouth-feel of the final product would be accepted by customers. The number one criteria when substituting with high intensity sweeteners can be summed up in three words: taste, taste, taste. If the consumer reaction is negative then the manufacturer has a lot of ground to make up with its product line. Numerous studies have been done on taste pro - files of high intensity sweetener blends. A pub - lished report by Hanger, Lotz and Lepeniotis, (1996) suggested that blends of Aspartame/ ace - sulfame K and aspartame/acesulfame K/ saccha - rin/cyclamate had the closest taste profile to sucrose. They claimed these blends more closely matched sucrose than any individual HIS. The Soft Drinks Internationa l – October 2009 SWEETENERS 33 report also states that the off-flavor, bitter or sweet aspartame with higher sweetness potency. It is after-taste attributes were minimised when the potentially similar to another aspartame deriva - blends were profiled. The highest profile and tive, neotame, which is 7000-13000 times sweeter most successful beverage with an aspartame/ace - than sucrose. The high sweetness potency creates sulfame K blend has been Coke Zero, which tar - its own set of problems which include delivery geted younger drinkers who had strayed away systems, homogeneity mixing in final products from cola drinks and wanted a low calorie alterna - and lack of synergy with other sweeteners. tive. Not only was this a hit in the US but it is cur - rently is worth about €50 million in the UK. An Future direction added bonus of an aspartame/acesulfame K blend It appears the market is shifting to natural high is the additional sweetness effect that is a result of intensity sweeteners and with the recent approval the combination of the two sweeteners. Blend of stevia/rebaudioside A in many countries the manufacturers are claiming up to a 300 times family portfolio of high intensity sweeteners has sweetening potency with an aspartame/acesul - increased by at least one. Since it is a natural fame K blend even though individually aspartame product extracted from a plant its price could be and acesulfame K are about 200 times sweeter affected by weather conditions similar to sucrose. than sucrose. In many applications this synergetic Additionally the taste profile and cost will be attribute appears to be true. Very few studies have major factors of how it is accepted in the market. been published with sucralose blends and its syn - A niche market has opened up for flavour compa - ergies with other high intensity sweeteners. nies that manufacture a product to mask the off- sucralose and aspartame blends have virtually taste of natural high intensity sweeteners. For the zero synergy ( Sweeteners and Sugar Alternatives rebaudioside A tabletop sweetener market it in Food Technology , Helen Mitchell, page 133 ) appears that the Coke/Cargill partnership took the and most manufacturers are not even considering lead with their Truvia brand over the Pepsi/Whole It appears the the blend as an option. The HIS with the highest Earth Sweetener product Purevia. On the beverage market is blend synergy attribute appears to be acesulfame side the race for reb A sweetened products is K since it works well not only with aspartame and somewhat neck and neck. Coke has launched shifting to Sucralose but also with other alternative sweeten - Glaceau Vitamin Water and Green while ers. Reference the chart below. Pepsi has added Tropicana 50 and SoBe Lifewater natural high to its portfolio. Blended sweeteners Future natural high intensity sweeteners that intensity A new blended sweetener product has been intro - can make an impact on the beverage industry are: duced by Niutang Chemical and it shows consid - • Cweet, A derivative from Brazzein, a protein sweeteners . erable promise. Instead of using the typical ribbon extracted from the West African fruit of the climb - or paddle blender where homogeneity and parti - ing plant oubli. It is currently awaiting regulatory cle size fractures are an issue, Niutang utilises flu - approval for its self affirmed GRAS application. idised spray-drying technology to make each • With the recent success of stevia-based sweet - particle of material to the customer's exact blend eners, a natural HIS that is garnering more interest specifications. In this process, one sweetener is is Lo ha guo. It is extracted from the Chinese plant suspended in an aqueous solution and spray- siraitia. It is considered a food in China and dried onto the other sweetener as they dry togeth - obtained self-affirmed GRAS status in June 2005. er. The result is a completely blended sweetener With all the alternative sweetener options that with excellent flow properties and consistency. are available, it seems if the Archie’s tune was The artificial HIS alternatives may become remade in 2009 perhaps the lyrics would sound more crowded if advantame is given approval by more like: “Ah sweetener, sweetener, you are my global regulatory agencies. It is a derivative of candy girl and you got me wanting you…” I

Kerry Kenny is Director of Quality and Technical Support at Niutang Chemical Company. From ‘Sweeteners and Sugar Alternatives in Food Technology’, Mitchell (Page 67), published by Wiley-Blackwell. www.niutang.com 34 METAL PACKAGInG Soft Drinks Internationa l – October 2009 Economy and recyclability positive progress in the UK

espite the current challenging economic Dconditions, the latest figures from the Can Makers, the body representing UK manufacturers of beverage cans, show especially good results in the carbonated soft drink (CSD) sector. UK empty can shipments to the fillers for CSDs were up 8.4% for the January to June per- iod of this year, with an increase in retail sales of 9% compared with last year, according to Canned soft Nielsen. This may represent a ‘back to basics’ drinks perform approach by consumers. When money is short, canned CSDs represent very good value and this well despite the is reflected in retail sales. downturn and Consumer shift Cans are continuing to increase in line with last the market for these products will have been recycling goes year’s market performance, with volume switch - impacted by current economic conditions. ing from PET bottles as consumer choice moves Commenting on the strong performance by from strength to in favour of CSDs. Cans of soft drinks offer con - cans in the CSD sector, Chairman of the Can sumers a good value and refreshing option in the Makers, Vince Major, said; “Cans continue to be strength. perfect quantity for one drink. As the environ - a popular choice for consumers in the CSD mar - ment continues to impact on consumer choices, ket as they offer good value and are 100% and the recyclability of cans may also be an impor - infinitely recyclable. It is not surprising to see tant factor in this growth. that they continue to perform healthily in the There are also some indications that con - market as brands and consumers alike recognise sumers are favouring CSDs as an alternative to the attributes of this pack type and the forecast more expensive juice drinks, smoothies and bot - for the remainder of the year looks encouraging.” tled water. In times of recession consumers will Vince Major has been Chairman of the Can inevitably buy products that represent good Makers since January 2009, having been a com - value. Juices, smoothies and water are more mittee member since 2004. Major began his expensive options, so there are indications that career in1979 when he joined Metal Box on the engineering side of the business, before moving into more commercial and logistics focused roles. He then took on a number of sales and commercial positions in both specialty and industrial packaging areas before returning to beverages in 2000. He is currently the Commercial Director for the UK, Ireland, Benelux and Scandinavia at Crown. He continued: “The UK industry is perform - ing well; our challenge now is to keep meeting customers’ demands as well as the needs of consumers. We will continue to work our cus - tomer base to maximise all the opportunities that are available to us as an industry in the cur - rent market.”

Making every can count As environmental considerations continue to impact consumer choices, the sustainability of cans will also be an important factor in market growth. The drinks can industry has focused its support behind Every Can Counts, a partnership between drinks can manufacturers, the recycling industry and leading waste management compa - nies and WRAP, which aims to increase the Soft Drinks Internationa l – October 2009 BEVErAGE CAnS 35 amount of cans recycled by people when they’re at work or out and about. With recycling at home now well established, research shows that consumers also want to recycle more when they’re outside the home. With this in mind, Every Can Counts has been established to recover the 30% of drinks cans consumed outside the home. The ambitious pro - gramme has been created to ensure that these cans are recycled rather than being sent to land - fill. As well as making good environmental sense, recycling is a cost-effective way of dealing with empty cans due to the inherent value of metal scrap. Used cans can be recycled back into ‘new’ drinks cans again and again in a process which saves natural resources and energy. Every Can Counts is already running in loca - tions as diverse as Bournemouth beach, every fire station in the West Midlands and in over 200 ASDA staff canteens throughout the UK. Each organisation has different reasons for wanting to start a can recycling programme: Bournemouth Council wants to recycle more of the litter gener - a difference in hundreds of locations in the UK. ated by beach-goers, the Fire Service is recycling We’re keen to help organisations with their can recycling cans as part of a larger environmental programme, recycling – whether it’s as part of a bigger envi - saves up to 95% whilst ASDA is responding to feedback from ronmental campaign or just to get people into the staff who want to recycle more at work. habit of recycling at work as well as at home. We of the energy The common theme is that Every Can Counts can recycle every can collected right here in the makes it easy for people to recycle at work or UK, and we know that recycling cans saves up to needed to make when they are out. Rick Hindley, spokesman for 95% of the energy needed to make them from Every Can Counts says: primary metal. So every can collected really does them from “Every Can Counts is already starting to make count.” I primary metal.

About The Can Makers The Can Makers was formed in 1981 as a body representing the UK manufacturers of drinks cans and their raw materials suppliers. They work together to promote the benefits of the drinks cans to the brewers, soft drinks manufacturers, retailers, the packaging industry and consumers.

About Every Can Counts Every Can Counts is a workplace and university recycling programme for drinks cans funded by the European beverage can makers (BCME), UK Canmakers, the aluminium and steel manufacturing and recycling industries and the Waste & Resources Action Programme (WRAP). The programme is man - aged on behalf of the funding partners by the Aluminium Packaging Recycling Organisation (Alupro). Further information can be found at www.everycancounts.co.uk Vince Major is Chairman of The Can Makers.

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NEWS • NEWS • NEWS • NEWS • NEWS • NEWS 36 HUMAn rESoUrCES Soft Drinks Internationa l – October 2009 Building a green employment brand messages based on reality ) m o c .

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to consider before an organisation is ready to a p r A organisations 'green' its employment brand. © that truly work Is the organisation truly green? that are working on becoming green have set One of the biggest challenges around defining realistic goals that are not too ambitious to disap - to improve their what it means to be green is the fact that there are point the stakeholders if goals are not met. This no agreed-upon standards across the board that is a balancing act. Some companies have taken green define it. Not even the experts agree on the defi - the route to not reveal the environmental efforts nition of green. Since agreed-upon metrics do and sometimes making disclosures has backfired credentials will not exist, the challenge for the organisation is because the stakeholders expected better results. how to ensure that it is truly green. The first step The key is to manage the expectations of the attract and is to study the life cycle impact of its products to stakeholders by stating that becoming green is a understand how what the company does affects journey and that it does not happen overnight. retain the environment: The key is to ensure that whatever claims are employees who • What is in the products? made have a solid ground to stand on. These • Where do the materials come from? claims need to be credible and have substance. hold simiiar • How are the products manufactured? Whatever is claimed needs to be something that • How are they transported into the market - is truly being done. The worse outcome is to values, writes place? have employees, potential employees and other • What happens to the product including stakeholders refer to the company as a 'green Marguerite packaging once it has been used up? washer'. The term 'green washing' is used to describe organisations that spend more money Granat. Once an organisation truly understands these and time on advertising being green rather than impacts across the product lifecycle and supply spending resources on environmentally sound chain it is critical to develop metrics in order to practices. measure its impact. Some companies have set up processes to rate themselves. The organisations Understand the environmental profile of current and potential employees The company’s concern for the environment needs to match those of the employees and potential employees in order for the employment brand to be effective. The first step is to under - stand the key drivers that a potential employee of your company would consider in order to make a decision to join the organisation. One approach is to first find out the personal values of the organisation’s current employees since they are easily accessible. Focus groups or a sur - )

m vey could be administered to gain a better under - o c . o

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k EarthJustice, a non-profit interest law firm dedi - e r e

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a t the US population in 10 categories. The seg - o r o

D ments are based on how the individuals relate to © Soft Drinks Internationa l – October 2009 EnVIronMEnT 37 environmental issues from total disregard to an ronmentally and not communicate this effective - activist mindset. Three categories out of the 10 ly internally or into the marketplace. Marchand representing 36% of the population said they emphasises that “as you take stock of your own cared about the environment. It would be valu - organisation’s efforts of being green, however able to find out what percentage of the compa - that is defined, do not forget to make the connec - ny’s employee population truly cares about the tion and tell that to your internal employees. environment. This would be a fairly good indica - This will make them proud of your brand and At PepsiCo, tor of whether environmental stewardship is crit - services, further improving retention and being green is ical to either staying or joining the organisation engagement with your culture as well as the at this point in time. This data will assist in cre - opportunity to clearly communicate to people part of the ating the right message that will resonate with who you want to attract to the organisation.” the employee population. Charee Klimek, Managing Director at Vocii (a company’s According to Paul Marchand, VicePresident, Chicago, Illinois-based brand consultancy that Global Talent Acquisition at PepsiCo, being helps organisations empower the voices that Performance green is part of the equation when candidates shape their brand) believes that “making the con - decide to join PepsiCo. He mentions that being nection about being green with your employees with Purpose green in the near term is a differentiator. will not only make them more proud to represent (PwP) initiative, a “However, in the future,” he adds, “it will be an your products and services, it will also build a expectation. It won’t be a differentiator. In the stronger foundation for trust, collaboration, idea commitment to future it will be the entry point, where in order sharing and risk taking throughout your work - to play everyone will have to be green”. force.” achieving The reverse also happens when the organisa - Communicating the message tion is communicating messages that are not sup - business and The message needs to be based on reality. It is ported by reality, in effect 'green washing'. The more effective to create a story that employees goal is to create the right fit between the compa - financial success and potential employees can support and relate ny and new employees as well as retain the cur - to. An authentic and realistic story backed with rent employees. When current employees feel while leaving a details, goals, commitments and preferably veri - proud about the company’s actions, they will positive imprint fied by third parties will have a larger impact stay longer and become ambassadors. The organ - because it will have a solid foundation to stand isation is helping its employees meet personal on society. on. The message needs to exceed the expecta - goals as it relates to the environment. If the tions of current and potential employees. employee population is environmentally Emphasise the initiatives that are important to focused, it helps them feel good about the com - employees. When employees are supporting the pany. message authentically, they help communicate “Communication is a two-way street,” says this message to each potential candidate. Klimek. In order to engage employees there Ultimately, the goal is to create the right percep - needs to be a vehicle that allows employees to tion. interact and provide feedback. Klimek adds that At PepsiCo, being green is part of the compa - “when you tap into the ideas that your employ - ny’s Performance with Purpose (PwP) initiative, ees have about where you can improve being a commitment to achieving business and finan - green they feel that they being heard, they are cial success while leaving a positive imprint on helping and collectively they are part of the solu - society. “We are branding and communicating tion. This creates authenticity.” PwP,” says Marchan. “It’s heavily communicated internally. We believe it’s critical for our associ - Conclusion ates to not only know about it but get involved in It appears that a larger number of employees and it.” He adds that there is a lot of passion for this recruits are interested in working for a company Marguerite Granat has expertise program throughout the organisation. For that excels in green leadership. Organisations in both in-house and external instance, the operations people have a vested that work on improving their environmental executive recruitment and is a interest in reducing water usage and creating footprint and communicate this effectively are Member of International green manufacturing facilities such as the plant going to have a strategic advantage by attracting Association For Corporate & in Modesto, California that is completely relying and retaining a larger number of employees who Professional Recruitment. on solar energy for its power. are using this criterion to remain or join the Email: An organisation may do everything right envi - organisation. I [email protected]

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email: [email protected] or call +44 (0)1202 842222 38 SUSTAInABILTY Soft Drinks Internationa l – October 2009 Sincerity clearly a winning approach

y Nant is a prime example of a British com- Tpany which has solidly and relentlessly treat - ed sustainability as a priority. The West Wales firm, which owns three distinct brands – Ty Nant, Tau and its latest launch, Seren – has put environmental matters to the fore throughout its 20 year history. With astonishing prescience, the management team instinctively recognised the fact that for a natural water company, treating nature with respect will pay dividends. Now, of Environmental course, this approach is not new. But what is issues take top unusual is that having environmental credentials as the backbone to the company’s ethos, not just demand products that come from producers that place in the as a marketing ‘add-on’, makes the work credible genuinely care about their impact and are envi - and fundamental. ronmentally sound. The principles that Ty Nant bottled water “Environmental credentials used to be low on has followed for 20 years have now come into the purchasing agenda when considering which their own. It is nonsense for any bottled water sector, writes brands to stock. Now, they are at - or pretty near - company – indeed for any packaged food or the top of the agenda”. So says David Relph, drinks firms – to claim carbon neutrality. The best Jo Jacobius. General Manager, Sales & Marketing for Ty Nant any of us can do is to constantly strive for environ - Spring Water Ltd, whose company is justly proud mental improvements, remembering that you of it eco-credentials. don’t have to be bad to get better!” Yet water companies often find themselves Green and clean under attack in a way that other food and drinks Given the close attention paid to ‘green issues’ – suppliers are not. Natural mineral water and recycling, land management, sustainable logistics, spring water is essentially ‘natural’ and this protection of the source and charitable donations wholesomeness is guaranteed and required by – it is unsurprising that Ty Nant becomes a little law. Bottled water thus provides a unique and vexed at the bottled water backlash from some precious means to better health and at the same quarters. time the requirement for water sources to be pol - David Relph says: “Criticisms of the bottled lution-free means that bottled water is also rather water industry are all too often grossly unjust, as good for the environment. anyone who is familiar with the industry and with companies such as Ty Nant, will know. Few other Healthy option industries are as green and clean as ours whilst A growing number of people choose to consume offering a product that is arguably one of the and buy for their families authentic, healthy and healthiest around.” natural foods and drinks whilst minimising any There is however scepticism within Ty Nant negative impact on the environment. Natural min - and many other companies about the claims of eral waters and spring waters, meet all of these carbon neutrality made by some. needs – and they meet health needs too. After all, Relph is honest and straightforward about his water doesn’t cause obesity or add to binge drink - firm’s position; “At Ty Nant we don’t think that ing; it doesn’t contribute to bad behaviour; and it buying carbon credits is good enough. We believe doesn’t change minds or moods, except for the that both trade customers and, in turn, their guests better. After all apart from the obvious calorie- free, hydration benefits of bottled water, the only other changes are to improve emotional stability and brain performance. Earlier this year, Ty Nant announced that the organic status of its land has been recognised with the award of the coveted Soil Association Organic Certification. Ty Nant is one of only a few water companies in the UK to achieve Soil Association certification. The announcement coincides with an ambi - tious tree-replanting programme, to turn an addi - tional 200 acres of land acquired in 2004 from acidic pine forest into indigenous broadleaf wood - land. The new woods form an important part of the 300 acres owned by the company. In addition, an ISO14001 was achieved last year. Soft Drinks Internationa l – October 2009 ENVIRONMENT 39

Minimising environmental impact remote rural location, as do so many smaller Reduction in carbon footprint has also been British producers. However, Ty Nant looks to its achieved by Ty Nant blowing its own PET bottles, wider community responsibilities too. This is the although unusual and, with their distinctive second year that Ty Nant has produced a special design, it is difficult to process and label them, version of its ice-like PET bottle in pink – sold in “This is an expensive route but we are proud of aid of breast cancer’s Pink Ribbon Foundation. the effect, as we have made a distinctive design a The company has even persuaded some top- feature of the company and we will not compro - name fashion designers to decorate one-off bot - mise,” says David Relph. The environmental gain tles for auction on e-bay in aid of the charity this from blowing bottles in-house is the elimination autumn. of the need for lorries to transport bottles to the The company has a short film on its website site. Ty Nant keeps 12 lorries off the road by hav - describing Ty Nant’s environmental credentials: ing just one lorry bringing 750,000 pre-forms to http://www.tynant.com/main.aspx?pID=72-0 the site. Energy consumption has also been a consider - Brecon Carreg ation. Since 2007, Ty Nant has reduced usage of Another Welsh water company, Brecon Beacons electricity by 57% and of gas by 39%. The firm Natural Waters, which bottles the brand Brecon has also taken out 39 tons per annum of hydro Carreg, is also helping reduce environmental carbon through savings in plastic usage. It has impacts. A key area of attention has been packag - reduced the use of plastic packaging, by replacing ing. In 2009, Brecon Carreg has been using lighter all shrink-wrap with cardboard boxes, this has pre-forms, which are more environmentally given a 20% reduction in energy use by removing friendly: 75cl bottles weigh just 21g (instead of three production machines. In one year alone Ty 22g) with anticipated savings of 84 tonnes in the Nant exceeded the Government’s imposed five use of pre-forms this year compared to those used year target. in 2002. Labelling sizes are kept to a minimum and Also, the labels have been reduced in size on print coverage on boxes has been reduced. The the 1.5L and 2L bottles and paper from sustain - “We cared for the company prints using just one colour and limits able sources is being used. The paper weight of environment its use; boxes now have less than 30% print cov - labels has reduced from 85g/m2 to 80g/m2, a sav - erage. ing of almost 1 tonne of paper per year across the long before it Recycling, too, plays a large role in Ty Nant’s 26 million labels used in a 12 month period. In sustainability programme. The firm actively addition, 300kg less glue is used for the labels - a was fashionable encourages recycling within the bottling plant saving by volume of 60% - by changing the adhe - aiming to recycle everything – glass, card and sive application systems. or a requirement. plastics. Ty Nant has also reduced its use of plas - Brecon Carreg has gradually been reducing the tics massively. All packaging used is recyclable as weight of film used for multi-packs from the 70 It just seemed both the glass and PET bottles can be recycled by micron film used in 2003 to now only using 55 the right way to local councils and recycled materials are utilised micron film – a saving of 20% (17 tonnes of film). where possible. Logistics too are being further improved so that do business.” Another example is management of waste the company aims to maximise the pallet and water as all unused and site water is naturally vehicle fill, cutting down on needless food miles. and biologically treated and dispersed back into Customers are encouraged to order in full loads to the water course. Ty Nant collects the rain water reduce the number of drops and distance trav - run-off from the roof and car park of the bottling elled. And, like Ty Nant, Brecon Carreg’s energy plant and offices (and being in Wales there is use has been reduced: in Brecon’s case, by 19% much rain to handle). The rain water is fed between 2005 and 2008. Today, all the energy through a reed bed, reintroducing the clean water used in the bottling facility at Brecon Carreg is into the stream. ‘green energy’. Land stewardship is also strongly in evidence Community spirit here too. The company is a custodian of a sub - Of course the firm also provides much-needed stantial part of the Brecon Beacons Natural Park – employment and business opportunities in a working with the Brecon Beacons National Park Authority (BBNPA) – with Brecon acting as a part custodian of the Black Mountain common land, which comprises approximately 21,000 acres around the Brecon Carreg source. Of course, no activities such as heavy industry or intensive farming take place on this land, which could adversely affect the catchment area and therefore the water source. It’s no wonder then that even under the close scrutiny of the National Union of Students Services Limited (NUSSL) the Brecon Carreg brand is officially recognised as a ‘Sound Ethical Choice’ by the Union. Caring from inception is, it seems, good for business as well as good for people and the plan - et. Ty Nant’s David Relph has the last word: “We cared for the environment long before it was fash - Jo Jacobius is Director of British ionable or a requirement. It just seemed the right Bottled Water Producers. way to do business. For us it’s paid off.” I www.britishbottledwater.org 40 SUSTAInABILITY Soft Drinks Internationa l – October 2009 Packaging soft drinks in a changing climate

n 2008, it was estimated that the UK consumed I13.9 billion litres of soft drinks, contributing approximately 700,000 tonnes of packaging to the UK’s waste stream, of which 320,000 tonnes is generated by households. Soft drinks manufacturers have a number of packaging options available - including plastic, glass, aluminium and cartons - and decisions have It is estimated traditionally been driven by consumer appeal, that there is functionality and cost. However, in today’s chang - ing climate, environmental considerations now potential to have an equally important role to play. WRAP has first-hand experience of what can be Although the soft drinks industry has always achieved when the supply chain pulls together to reduce been very aware of packaging efficiency, and has take collective action on packaging waste. recently taken encouraging steps towards more Working with the grocery sector, WRAP and the packaging by up sustainable practices through collaborative work UK’s leading retailers and brands - including a with WRAP (Waste & Resources Action number of soft drinks producers - have successful - to 20% across Programme) , it is estimated that there is still ly eliminated packaging waste growth through the potential to significantly reduce the weight of soft Courtauld Commitment. the sector, writes drinks packaging, particularly across certain parts But where do the greatest opportunities for nicola Jenkin. of the sector. making environmental improvements - combined Importantly, this represents potential material, with business benefits - lie? logistical and cost savings throughout the supply chain - even for modest packaging reductions - Plastic packaging that could have a significant effect on the triple Two of the Courtauld Commitment signatories, bottom line, with associated savings to be gained Coca-Cola Enterprises and Britvic Soft Drinks, in carbon, water and energy. have successfully reduced the weight of PET The key message right across the board - from (polyethylene terephthalate) packaging - boosting designers, manufacturers, brands and retailers - is their environmental profile and saving on valu - that waste prevention, though reducing, reusing able raw materials. and recycling, will deliver the greatest cost and Coca-Cola Enterprises confirmed the viability environmental savings, as long as there is no dam - of lightweighting its range of 500ml plastic PET age to the product or brand identity. bottles after reducing packaging weight from 26g However, although reduction should always be to 24g, representing a material saving of 8%. the most desirable option, there are also other Following a successful trial, the new manufactur - opportunities to explore. One approach is to ing process was rolled out across UK sites in 2007 increase recycled content, effectively closing the and 2008, and has affected 700 million bottles recycling loop. Ensuring that packaging is recy - annually - including Coca-Cola, diet Coke, clable is another important step. and Sprite - saving approximately 700 tonnes of PET each year. Britvic also introduced a new lighter bottle in 2008 for its 1 litre Robinson’s squash. The bottle is now 2g lighter, saving over 300 tonnes of PET each year, and has reduced the energy required for manufacture by 5%. The changes have also enabled 25% more cases of Robinsons to be loaded onto pallets, reducing lorry loads, fuel costs and carbon emissions. In addition, a WRAP-funded trial has shown that even lighter solutions could be on the hori - zon. Led by Artenius PET Packaging UK, the research examined the potential for a sub-10g ‘super-lightweight’ container for 330ml and 500ml still water bottles. Following the manufacture of a prototype and consumer and technical testing, the results of the trial suggested that a monobloc form-fill-seal com - Soft Drinks Internationa l – October 2009 ENVIRONMENT 41 bination system could potentially allow the pro - duction of a super-lightweight bottle for still drinks. This could provide a material saving of around 30 – 40%, with considerable financial sav - ings, after an initial investment in production facilities.

Aluminium cans Research undertaken in 2007 as a result of a WRAP, Cola-Cola Enterprises and Beverage Can Makers Europe (BCME) partnership, demonstrat - ed there is potential to lightweight aluminium car - bonated cans by at least 5% – and potentially more. This can be achieved by reducing the gauge of the can body and end, and modifying the actual design of the can. Production of lightweighted soft drinks cans has already begun and as a result, it is anticipated that the EU can industry will save almost 15,000 tonnes of aluminium per annum. Indeed, if all aluminium drinks cans across the EU were lightweighted, it is estimated that the industry could save 88,000 tonnes of CO2 – equiv - alent to taking 28,000 cars off the road.

Glass bottles shown that the ‘Narrow Neck Press and Blow’ WRAP’s pioneering GlassRite initiative has suc - manufacturing process typically results in a more cessfully demonstrated the environmental and even glass distribution than traditional methods, business case for using lighter glass bottles, as which more than compensates for the weight well as launching several groundbreaking designs. reduction. In fact this manufacturing method Managed by the Faraday Packaging Partnership, often results in stronger bottles than their heavier on behalf of WRAP, a number of soft drink light - counterparts. Each packaging weighting projects have been undertaken, bring - material has its ing together retailers, brands, producers, fillers Recycled content and glass manufacturers, saving over 10,000 Improving the environmental benefits of drinks merits and is tonnes of glass each year and 3,150 tonnes of CO2. packaging also includes increasing the use of This includes mineral water bottles used by recycled content, which will help reduce embod - best suited to a container merchant AE Chapman & Son Ltd ied CO2. For example, specifying 50% rPET (recy - which, together with glass manufacturer O-I, suc - cled PET) content will reduce the CO2 equivalent particular cessfully lightweighted eight variants of such bot - of a bottle by approximately 25%. tles, while ensuring the external dimensions of In addition, WRAP-led research has also shown combination of diameter, label panel height and neck finish were that consumer attitudes towards recycled plastic unaltered to minimise any visible difference to packaging are favourable, and that many shoppers functional, customers. would prefer to buy products using recycled pack - environmental, Following the design changes, the 250ml bot - aging over those that did not. tles were reduced from 210g to 190g, the 330ml is one company to have made brand and was reduced by 30-40g, the 500ml by 40-60g and significant progress, leading the way in using the 750ml by 50-70g - clearly demonstrating the rPET. In September 2007, it became the first brand consumer needs. adaptability of this approach. in the world to use 100% recycled plastic bottles. One misconception around lighter weight glass Beginning by using recycled materials for four bottles is that they will be weaker and suffer high - smoothie flavours, Innocent extended this in er rates of failure. However, technical tests have January 2008 to all of its recipes. This, coupled with bottle lightweighting, enabled Innocent to reduce the carbon impact of its packaging by 55%. PACKAGING CONSIDERATIONS Each packaging material has its merits and is Future direction best suited to a particular combination of As well as lightweighting and recycled content, functional, environmental, brand and con - developments such as concentrates, re-use and sumer needs. When assessing different design for recyclability are also proving successful options - such as plastic, aluminium, glass or in reducing the environmental impact of packag - cartons – considerations should include: ing and cost savings throughout the supply chain. • Is the optimum amount of material being There is also potential for adapting the system used? of delivery to the consumer, for example introduc - • Does the material offer adequate protec - ing in-store self dispensing of soft drinks, which is tion and minimise product damage? considered to be possible within the current UK • How much recycled content does it con - market. tain and could it contain more? It is clear that progress is being made in the UK • Could the system of delivery be different, and at a rapid pace, and those companies that such as concentrates or self-dispensing? fully embrace opportunities for environmental Nicola Jenkin is Drinks • Can the packaging be re-used or returned? and cost efficiencies could see 2010 become a year Category Manager for WRAP. • Can the packaging be recycled? of real development I www.wrap.org.uk 42 EnVIronMEnT Soft Drinks Internationa l – October 2009 Renewable packaging the missing piece in a low carbon puzzle?

he concept of renewable materials – sourcing Tresources that can be replaced or replenished at a rate equivalent or greater than their use, with minimal environmental damage – also fulfills the internationally accepted definition of sus - tainability as given by the Brundtland Commission: “[to meet] the needs of the present Cindy Haast without compromising the ability of future gen - makes the case erations to meet their own needs.” So, why does Defra’s new strategy, which aims The whole life approach for renewable to set a clear direction for packaging policy for Modern packaging solutions should make a pos - the next 10 years, miss the opportunity to itive contribution to sustainability. Therefore, materials and acknowledge renewable materials, and the sig - the carton industry supports a life cycle nificant contribution they can make to a low car - approach to measuring and managing impacts the important bon economy? across all stages of the value chain. Rather than reinforcing the roll of renewable Life cycle stages of packaging include: produc - role they have to materials, which have been shown to have a low tion (raw material extraction, production, trans - carbon impact over their life cycle, ‘Making the port of materials and converting into packaging); play in Most of Packaging: A Strategy for a low Carbon filling and secondary packaging; distribution of minimising the Economy’ undermines the whole-life approach packaged products to retail outlets; and end of by focusing on activities that will encourage life (collection of waste generated over the life- environmental greater use of high carbon materials that are cur - cycle of the packaging and waste treatment e.g. rently widely collected for recycling at kerbside. recycling, incineration, landfill). impact of Not only does this go against the spirit of the Cartons, for example, made primarily from document, but could have the effect of favouring wood fibre, a natural, renewable resource, are packaging. small gains at end of life over significant carbon widely recycled and highly transport-efficient, savings across the whole life of the packaging. which means they are repeatedly shown to be a low carbon packaging choice in life cycle studies across the world. However, the Packaging Strategy, while pro - moting this message overall (in considering a move away from weight based targets towards measuring carbon impacts), does not focus on the promotion of low carbon materials or indeed say anything at all about choosing between pack - aging materials to ensure the right material is chosen for each product. This approach will not deliver the required contribution to carbon reduction sought by Government to achieve statutory 2020 targets.

Renewability in practice Renewable materials are not the same as recy - cled content and are unlike using other virgin materials, in that they have a low impact on the environment because they are replaced at a rate comparable with their use. The continued assumption in the Packaging Strategy against using virgin materials is right in many cases – for products where the extraction of non-renewable materials is harmful or where products are based on unsustainable raw materi - als, for example. Wood fibre, however, is a renewable material if sourced from managed Soft Drinks Internationa l – October 2009 SUSTAINABILITY 43 forests where trees continue to grow without depletion of natural resources. In Nordic coun - tries where the vast majority of wood fibre for cartons destined for the European market origi - nates, the annual growth exceeds annual harvest. ACE member companies Elopak, SIG Combibloc and Tetra Pak are committed to ensuring that the wood fibre for the paperboard in their cartons is sourced from forests that are responsibly man - aged. In such forests, trees that are harvested are replaced both by the planting of young saplings and through natural regeneration. Sweden and Finland have seen consistent forest growth for many years; the volume of growing forest stock in these countries alone has increased from 3.5 billion cubic metres in 1950 to an estimated 6 billion cubic metres today. As well as being renewable, these managed forests are also effective carbon sinks. So, although there has been a greater demand for wood-based products in recent years, thanks to improved forest management practices (for example, soil preparation, selecting the right regeneration method, cleaning of the young stands, timely thinnings) such forests produce a greater yield of wood per hectare and thus increasingly absorb CO2 from the atmosphere. Young trees in particular absorb carbon effective - ly. This carbon is then retained within the tree and its future wood pulp products, such as the beverage carton, for the whole life of the product. ding to 8-10% of the EU’s fossil fuel carbon diox - A recent study by the Faculty of Biosciences at ide emissions. the University of Helsinki has estimated that Furthermore, if sound environmental prac - from 1990 to 2005, expanding forest biomass in tices are put in place, after a tree is felled and the the EU27 sequestered 360–495 million tonnes of logs delivered for industrial use, none of it goes CO2 from the atmosphere each year – correspon - to waste. The bark, sawdust and other byprod - ucts resulting from the sawmilling and pulp- making process are used for bio-energy production. This renewable energy corresponds to over 70% of the total energy used at the four European paper mills producing paperboard for Increasing the beverage cartons. Some paper mills even sell sur - share of plus green energy from this process, helping to further minimise fossil fuel consumption and renewable CO2 emissions. content in Renewability and a low carbon economy A move towards carbon-based measurement of packaging can packaging is welcomed. This could have signifi - cant benefits for the environment and in helping lower its carbon the UK to achieve its stringent carbon reduction targets. footprint. However, by making no commitment to encouraging low-carbon, renewable materials and instead focusing only on the recycling of high-carbon materials, the Strategy is in danger of failing to deliver its stated objective. I

What is ACE UK? The Alliance for Beverage Cartons and the Environment (ACE UK) represents the beverage carton industry in the UK, which supplies cartons for milk, fruit juice and an increasingly wide range of prod - ucts including pasta sauces and soup. Formed in 2007, ACE UK’s mission is to promote and contribute to UK environmental policies, activities and legislation in the fields of packaging, waste, recycling and recovery. Members include beverage carton producers for the UK market: Elopak, SIG Combibloc and Tetra Pak. About 98% of the paperboard used by ACE UK members in beverage cartons in Europe is pro - duced by Stora Enso in Skoghall (Sweden) and Imatra (Finland), and Korsnäs in Gavle (Sweden), who also support ACE UK’s work. www.ace-uk.co.uk. 44 MArKET AnALYSIS Soft Drinks Internationa l – October 2009 Latin America crowned king of carbonates

he 550 million consumers in Latin America Tmake up a little over 8% of the world's popu - lation but they consume an impressive 18% of the global soft drinks used around the world. In terms of per capita, this equates to nearly 170 litres of soft drinks per year. The region is an important piece of the overall global soft drinks jigsaw and demand continues to rise; volumes increased by between 3 and 4% in 2008 in spite richard Corbett of the changing financial environment. Mexico is obviously the most significant Within the soft drinks share of throat, it is the source of the region's carbonates volume, making takes a look at region's carbonates consumption that stands out. up close to a third of overall sales but the the strong More than 58% of all drinks traded in the region Brazilian market accounts for up to 27% of the fall into the carbonates category, compared to a 50 billion plus litres sold - if you add in performance of global average of 40%. Every consumer enjoys Argentina then you have accounted for 7 of every around 90 litres annually; 60 litres more than the 10 litres sold. Both Brazil and Argentina may be the carbonates average global consumer. Only Antipodeans and the smaller markets but they are closing the gap North Americans consume more carbonated soft on Mexico; Brazil grew by 4% and Argentina by category, which drinks each than Latin Americans. In terms of 5% in 2008. In Argentina the market has been market size, Canadean's Wisdom database shows boosted by the clear carbonates segment has been that the region has now overtaken North (flavoured water containing sugar or artificial suffering in America as the biggest global marketplace for sweetener); high profile regional players have carbonates. Latin America is the new king of the now been drawn to the segment, notably other regions. carbonates category accounting for a quarter of Danone, PepsiCo, Pritty, Coca-Cola, and Ivess. In worldwide sales. Brazil, latest Canadean projections predict the Brazilian carbonates market will grow by Consumption growth between 1% and 2% this year, despite the gov - The Latin American markets of Honduras, Chile, ernment's decision to amend the tax policy for and Argentina can be found in Canadean’s top 10 carbonates (introduced in January), helping the worldwide per capita consumers of carbonates, lower priced B brands make ground at the while the marketplace can boast to being home expense of the premium products penalised by to the number two consumers, the Mexicans. the new policy. Only American consumers drank more carbon - Between the turn of the century and 2008, ates than the 160 litres enjoyed last year by the Argentina has seen its carbonates market expand Mexicans. Canadean's Latin American team by more than 50%; a figure that is all the more believe there remains further potential in the impressive when you consider that the market Mexican market in the longer term, despite a fell back by 15% during the economic turbu - small reverse in 2008 and 2009 being affected by lence of 2002. This market has by no means been the high profile emergence of swine flu and the the fastest growing market in the region during subsequent disruption to tourism and Horeca this period; Honduras, Nicaragua, Bolivia, sales. Venezuela and Paraguay have all seen bigger jumps. Paraguay can boast to being the fastest growing market since 2000 and sales here have doubled in just eight years. Like Argentina, Paraguay also saw a big drop in demand in 2002 but subsequently bounced back. Paraguayan per capita remains between 20 and 30 litres below the regional average and consequently is expect - ed to see further healthy growth rates into the future.

Sugar debate less of an issue What has stunted the carbonates category growth rates of the more developed parts of the world has been the often ferocious debate over obesity. The high profile debate has fuelled the interest in low calorie drinks and these products Source: Canadean have boomed in the more wealthy parts of the globe. In Australasia and North America low Latin America is a carbonates stronghold. calorie drinks now account for 3 in every 10 Soft Drinks Internationa l – October 2009 LATIn AMErICA 45 litres of carbonates consumed. The issue of sugar content is far less pronounced in Latin America and this is reflected in the limited pen - etration of the low calorie segment, which, at the end of 2008, remained well under 10% com - pared to the global average of nearer 15%. The ‘diet’ or ‘light’ segment has made gains across the region in recent years and the big players have invested heavily in ‘light’ new product development. Low calorie share varies significantly across the marketplace from 2% in Guatemala to as much as 16% in Chile. 2008 was not a vintage year for the low calorie seg - ment and demand was plagued by bad publicity in a number of countries. Interestingly, in Argentina consumer surveys indicate that lower and middle income groups Source: Canadean dislike beverages with artificial sweeteners – these consumers are a key target audience. 2008 The Argentinian carbonates market shrugged off economic problems in 2002 to bounce back. saw light products lose share in Argentina, Chile, Mexico, Peru and Venezuela, while in the key Brazilian market they held their share. It seems that 2009 will probably determine the fortunes of ‘diet’ drinks in Latin America and whether in the long term they will ever climb to the levels seen in other parts of the world.

PET favourite One feature of the carbonates market in this part of the world is the strength of PET as a choice of packaging format and the absence of cans. The region is split between glass (17%) and PET (75%); between them glass and PET make up over 90% of volumes while cans make up just 6%. There is little domestic production of cans and most cans are imported. Source: Canadean The high cost of materials makes the can rela - tively expensive and Latin America is undoubt - PET dominance continues in Latin America. Cans (metal) are under represented. edly a price sensitive market; this trend can also be seen in East Europe where consumers are also Further growth anticipated more conscious of cost than other countries. The economic crisis may have muddied the There is also little demand for bag-in-box or waters but Canadean anticipates that there is postmix, something that is borne out by the plenty of slack in the marketplace and that going small on-premise share of just 17% – every mar - forward, Latin America's importance to the glob - ket in the region records a lower on-premise al soft drinks arena will strengthen as North share than the global average of 30%. American consumption falls. Consumers are reluctant to pay a premium price Canadean forecast that every country in the to drink the fizzy drinks in Horeca outlets. region will have seen its carbonates market expand over the next five years. In the near future it also seems inevitable that Mexicans will overtake their American neighbours as the lead - ing drinkers of carbonated soft drinks. I

Richard Corbett is a Strategic Analyst at UK-based Canadean Ltd, the leading global beverage research consultants. Email: [email protected] 46 DEVELOPMENTS Soft Drinks Internationa l – October 2009 Acquisition waits Packaging approval AMCOR has offered to acquire parts of Alcan Packaging for US$2025 million from For cold and Rio Tinto. The Alcan Packaging businesses which Amcor has agreed to acquire include: aseptic fill Alcan Packaging Global Pharmaceuticals, Alcan Packaging Food Europe, Alcan Packag - CLOSURE specialist Silgan White Cap ing Food Asia and Alcan Packaging Global Europe/Asia has introduced a new closure Tobacco. into its advanced Plastic-Twist range. The The combined company will be one of 38mm CVT Plasti-Twist, which is the result of the world’s leading packaging companies two years of development work, has been with significant breadth of expertise, prod - designed for cold and aseptic fill applications ucts and services. As at June 2009, Amcor such as juices, health drinks, iced tea, fresh generated AU$9.53 billion in sales from milk and milk drinks. operations in 34 countries and has 226 sites The linerless closure is compression worldwide, with approximately 21,000 moulded in polyethylene and features a d- employees. The parts of Alcan Packaging that tamper evident band. It is suitable for use Amcor has offered to acquire would add with PET, PP and HDPE bottles. approximately US$4.1 billion in sales and A special triple seal function provides The 38mm CVT Plasti-Twist has been designed 14,000 employees across 80 plants in 28 three contact sealing areas for the closure for cold and aseptic fill applications such as countries. and the container - top, inner and outer - juices, health drinks, iced tea, fresh milk and The proposed acquisition will also sup - which ensures a hermetic, airtight seal. Other milk drinks. port Amcor’s stated objective of growing in important features include pull-up controls its strategic business areas of flexible packag - that correspond to controls on PET bottles The matt (as opposed to gloss) surface ing and folding cartons packaging. It reaffirms for immediate non-destructive visual checks finish provides enhanced printing opportuni - the company’s commitment to the packaging of good closure application, which helps to ties for additional branding and personalisa - industry. maximise production line efficiencies. tion of the closure. According to Amcor Managing Director and CEO Ken MacKenzie, “We believe that this acquisition will bring customers of both between the band applicator and tacking Amcor and Alcan Packaging even greater Speedy tamper station, and these solutions tend to limit value through broader offerings and throughput rates,” said George Albrecht, enhanced customer service. Critically, beyond evidence Axon Vice-President of sales. “Axon has the hard assets, the combined company will developed a next generation handling sys - draw on the best people from both organi - US company Axon of Raleigh North Car - tem that eliminates the speed barrier. Not sations to drive these improvements. olina has developed a tamper evident band - only are speed and changeover improved, “While these are difficult economic times ing solution for round, oval, and scround but the new package handling system, called globally, Amcor is in a solid financial position. (combination of square and round) straight- Sidewinder, also integrates more easily with We made the tough decisions several years wall packaging that delivers more than 200 upstream and downstream equipment than ago to reshape our company through focus units-per-minute throughput and faster and these systems have in the past.” and discipline. This acquisition is a clear fit easier changeover between different size The system is engineered to support the with our strategic growth plans, building and shape packages. tamper-evident bands at key spots around greater shareholder value by expanding our “Straight-walled containers typically the container, and this aids in more consis - business whilst obtaining the economies of require a complex package handling solution tent and uniform placement after shrinking. scale that comes with an opportunity such as this.” The acquisition is subject to regulatory increased rates of some breast, ovarian, tes - approvals as well as consultation with Euro - Ultra safe plastic ticular and prostate cancers. pean Works Councils. Meanwhile both “Our Purebot water bottle has been cer - Amcor and Alcan Packaging will continue to RESPONDING to consumer concerns tified as a PlastiPure-Safe EA-Free product, operate as separately run companies. about the health risks associated with plastic and our partnership with PlastiPure allows products, specifically those with Bisphenol A Hydrapak to bring this important technol - (BPA) and phthalates, the polymer scientists ogy to our customers,” said Hydrapak Pres - and biologists at US Austin-based PlastiPure ident Matt Lyon. “We believe our In brief… have partnered with the California-based health-conscious customers are seeking hydration specialists at Hydrapak to create safer solutions than BPA- or phthalate-free, G Thiele Technologies Inc, manufacturer of the new Purebot™ water bottle. The plastic and that they want a product that retains high-speed integrated packaging equipment is free of all EA, not just EA caused by BPA the significant advantages plastic has over solutions with headquarters in Minneapolis, and phthalates. glass, steel, aluminium and other materials. Minnesota, has announced the acquisition of According to PlastiPure, EA occurs when We are excited to be working with Plas - Hudson-Sharp Machinery Company of chemicals are ingested that mimic or block tiPure to meet those needs with this break - Green Bay, Wisconsin and Brussels, , the actions of naturally occurring estrogens, through product.” designer and manufacturer of plastic bag and is associated with early onset of machinery, pouch making equipment and puberty in females, reduced sperm counts reclosable packaging solutions. This will be in males, altered functions of reproductive www. softdrinksinternational.com Thiele Technologies’ sixth acquisition in four organs, obesity, altered behaviours, and years. Soft Drinks Internationa l – October 2009 PACKAGING 47 Award winning

TWO glass bottle designs, manufactured in Europe by O-I, have been recognised by the prestigious Red Dot communica - tion awards. The ‘Wave 66’ bottle for Fin - land’s Veen mineral water and the new 94.0 0 0 MACHINES AND SYSTEMS INSTALLED 750ml design for Germany’s true fruits worldwide sales network of over 450 distributors smoothies were acknowledged by Red and agents continue to offer one of the most comprehensive Dot’s international jury as excellent ranges of packaging machinery, systems examples of packaging design. and service provision anywhere. Tomi Gronfors, Managing Director of Veen, said the company was honoured, but acknowledged, “The honour is not only ours to claim. When building brands and creating a successful design, you need PALLET STRETCH WRAPPING BANDING SYSTEMS close co-operation with companies like O-I.” Inga Koster, Head of Marketing and Finances, from true fruits, said, “The choice of packaging material should underline the product characteristics. Right from the start it was clear that the true fruits design had to fulfil three condi - tions: no tricks, no manipulation, no lurid packaging which influences the consumer. The true fruits packaging material and the design have to pinpoint the corporate philosophy 'true fruits – no tricks’ and convey the pureness and the high quality of the product.”

SHRINK WRWRAPPINGW AAPPING SYSTEMSSY

AETNA GROUP UK LTD - Packaging Heights Highfi eld Parc - Oakley - Bedford MK43 7TA - England tel. (+44) 0 1234 825050 - fax (+44) 0 1234 827070 [email protected] - www.aetnagroup.co.uk 48 GrEEn ISSUES Soft Drinks Internationa l – October 2009

have been in discussions with German authorities for over 10 years on establishing a system like this and now we have agree - ment. This is a major success for both Environment countries,” said Troels Lund Poulsen, Den - mark’s Environment Minister. Denmark first attempted to negotiate a deposit and reclaim agreement with Ger - Focus on recycling Deposit system many in 1998. However, it wasn't until May 2007 that Germany demonstrated a real and reuse agreed interest to seek an inter-state solution to deal with the large cross-border trade A NEW brand of natural spring water from DENMARK and Germany have reached a between the two countries, and the increas - Nestlé Waters North America has been landmark agreement on a new inter-state ing numbers of Danes crossing the border launched exclusively at Whole Foods Mar - deposit, retrieval and recycling system for to Germany to take advantage of cheaper ket stores. Called ‘re-source’ the bottled beverage cans. The agreement is designed prices on soft drinks, alcohol and foodstuffs. water is focused on raising consumer as a permanent and innovative solution to “This agreement also has a major benefit awareness about the importance of recy - deal with the 400 million beverage drinks for the environment. Now we have a sys - cling. It is a premium, national bottled spring purchased by Danes in Germany annually, tem to deal with the general littering water brand that uses 25% recycled plastic but consumed in Denmark. caused by Danes who have no outlet to (rPET) in all of its bottles, while participat - Under the new system, German border return beverage bottles and cans bought in ing in a pilot of incentive-based, in-store stores will be required to charge their Dan - Germany,” said Poulsen. recycling programmes in an effort to ish customers a deposit on beverage bot - The agreement still requires the approval increase consumer recycling rates. tles and cans, which can be repaid when of both the Danish and the German parlia - The recycling programme was launched brought to designated return locations in ments. Other key issues are also outstand - at 26 stores in California and Arizona with Denmark. The new system is expected to ing, including the amount of deposit to be a goal of reaching 200 Whole Foods Mar - be fully operational by January 2011. charged on bottles and cans, and how the ket stores nationwide by this autumn. “We “This is the perfect deposit and redeem new system will be administered. recognise that there are significant chal - model for an arrangement such as this. We lenges related to recycling in the US and are focused on raising awareness and visi - bility for the issue,” said Monique Mims, re- source Senior Innovations Manager. Game reserve “Through increased consumer education, incentive-based recycling at retail and recycling demonstration of the valuable uses for recycled plastics, re-source is taking an COLLECT-a-Can, the South African organisa - important first step toward changing con - tion driven largely by the country’s beverage sumer behaviour and increasing US recy - and packaging industries, is working closely cling rates.” with operators in Madikwe Game Reserve re-source's in-store recycling programme to recycle waste generated in the area. provides an added incentive to encourage Madikwe is in South Africa’s North West consumers to recycle. For every plastic Province and has boomed in popularity with very effective internal training. However, oth - beverage container that is recycled at a visitors over recent years. This has led to ers are slower in their uptake when it participating Whole Foods Market store in more private and commercially-owned comes to separating waste at source.” a re-source-branded GreenOps(SM) track - lodges operating within the game reserve’s Due to the costs involved, and to keep ing station, re-source will donate 5 cents to 75,000 hectares. the project sustainable, a recycling levy was the national nonprofit Keep America Beau - Allan and Yvonne McMaster, who manage introduced. This was supported by all the tiful, up to $200,000. The contributions will Bosman Lodge in the reserve, enthused stakeholders and has allowed the Mmase - be used to support local Keep America other lodge owners and managers into sup - budule Recycling Project to undertake other Beautiful recycling programmes nationwide. porting the Mmasebudule Recycling Project work, such as cleaning up illegal landfills in Each re-source bottle label informs con - which in two years has grown into what the reserve. sumers about the importance of recycling Allan McMaster described as “a full-blown Lodge staff also participate in roadside and demonstrates that recycled plastic can waste management solution”. and other clean-up work. be reused repeatedly to create new con - “One of our biggest challenges to date More is to be done, especially in finding sumer products such as fleece, reusable has been the education and transformation sustainable outlets for all the waste materi - shopping bags, carpet and plastic beverage of lodges to separate their waste at source, als. Barry Warren of Collect-a-Can said the bottles. as opposed to batch processing all items,” organisation would continue its support “for The re-source recycling programme at he said. “Some lodges were quick to adopt this very worthwhile community-driven ini - participating Whole Foods Market loca - colour-coded waste strategies and provide tiative”. tions, managed by Waste Management and GreenOps, provides consumers with tools to track and measure their recycling efforts. re-source-branded GreenOps tracking sta - Meet with SDI at ... tions feature interactive machines with video screens that allow participants to be informed about the recycling process. Con - • Anuga, Cologne • Worldwide Food Expo, Chicago sumers who use the recycling machines • Fi Europe, Frankfurt • Dubai Drink Technology Expo, Dubai receive a code that they can use to log on to http://www.greenopolis.com and keep email: [email protected] track of their individual recycling activities. Soft Drinks Internationa l – October 2009 GREEN ISSUES 49 Green teaching the Green electricity online way doubled

AN online educational game has been PEPSICO UK reports it has doubled the launched by Visy, the Australasian packaging amount of its electricity used from renew - and recycling giant which has close links able sources (from 8% in 2007 to 16%) with the soft drinks industry. It can be exceeding its public environmental pledge, played either in the classroom or at home. and encouraging greater demand for energy Designed to teach children from school from wind, solar and hydropower. years 3 to 6 about the environment, Visy Decreasing its reliance on fossil fuels, and Enviromaniacs looks at the benefits of prac - reducing its carbon footprint, are, says the tical initiatives and actions that preserve company, core to PepsiCo's vision of Per - and protect the environment. formance with Purpose - delivering societies' “It is important for business to be needs alongside strong financial perform - involved in helping to educate young peo - ance. ple about the environment, because we In its first UK Environmental Sustainability know that along with climate change, it Report, in 2008, the company pledged to requires a positive and sustained response increase the total share of PepsiCo UK from both business and the community,” electricity from renewable sources from 8% said Chris Judd, Visy’s environmental ambas - to 14% within three years. By reaching 16% sador. have learnt, they progress through different in year one, the company has exceeded its Young players select their own character rankings. target and pushed significantly ahead of the to take them on a journey of inter-linked Visy has developed a comprehensive les - UK national average of 5.9%. The company subjects, embracing recycling, energy, water, son plan to complement Enviromaniacs. This notes that its Tropicana plant in Zeebrugge, litter and packaging. By earning ‘enviro - supports current Australian and New Belgium, now uses 100% renewable energy. points’ and putting into practice what they Zealand curriculum criteria.

Packaging and In brief… energy use cut G A perforated film design promoted by Tai - wan’s Environmental Protection Administra - with lighter bottle tion for PET bottles has been taken up by several of the country’s beverage producers. BRITVIC Soft Drinks has reduced the It is expected that this will boost wrap amount of glass used to bottle its juice drink removal rates in the recycling process from J2O, part of the company’s ongoing work to the current 85% to about 95%. The EPA reduce packaging and energy use within its notes that this not only improves the purity corporate responsibility programme. of stock for recycling but also reduces The new 275ml J2O bottle is 20 labour costs. Re-use of recycled material grammes lighter, with each bottle reduced from PET bottles is increasing in Taiwan but from 200 grammes to just 180 grammes, the EPA hopes market interest will grow saving around 4,000 tonnes of glass per substantially so that economies of scale bring annum (at current production levels), the down current prices for recycled PET tex - equivalent to 20 million bottles of J2O a tiles and end goods. year. The new design has also led to improvements in filling line efficiencies, due G A New Zealand community clean-up to the bottle being lowered in height, as well organisation called Grime Scene (sometimes as energy savings of around 10% as less glass misreported in the local news media as is used during bottle blowing. Additionally ‘crime scene’) has called on major beverage the lighter bottles require less fuel to trans - producers to do more to combat the litter port due to the reductions in weight. problem. “Big-name brands do make an These latest savings are in addition to a effort to encourage people to use rubbish reduction of 26 grams of glass, or 5,000 bins, but I’d like to see them take more tonnes per annum made to the J2O bottle responsibility for their product’s life cycle, in 2004. same. The bottle has also maintained its from material sourcing to waste recovery,” John Gibney, Britvic’s Finance Director and durability and strength ensuring that it can said Grime Scene’s Ivy Willmott. “Con - corporate responsibility programme sponsor be stacked and stored as usual. sumers are expecting a lot more from the said: “We are proud that J2O has been The new J2O lightweight bottle repre - brands they choose to buy these days.” reducing its impact on the environment for sents another significant step towards some years now and we remain focused on Britvic’s target to remove a total of 5,000 further packaging reductions as well as tonnes of packaging by December 2010 as energy, fuel and water usage reductions part of the government-backed Waste & Send your news to across all Britvic brands and at all our manu - Resources Action Programme (WRAP). facturing sites.” Britvic was the first soft drinks company to There will be no visible change to the sign up to WRAP’s Courtauld Commitment news@ J2O bottle as, despite the height having been which aims to design out packaging waste softdrinksinternational.com reduced by 5mm, the volume remains the across the industry. 50 PEoPLE Soft Drinks Internationa l – October 2009 new qualification Human Resources underway IMPROVE, the UK food and drink sector skills council, is in the process of developing a quali - APPOINTMENTS fication which will develop and assess a range PepsiCo has appointed Tom Greco to the of skills linked to improving efficiency and newly created role of Executive Vice-President adding value in the work place. The qualifica - - Sales, North America Beverages (NAB), tion, which will be publicly accredited as part reporting to PepsiCo Americas Beverages of the new Qualifications and Credits Frame - CEO Massimo d'Amore. The company also work (QCF), will focus on best practice in named Salman Amin as Executive Vice-Presi - areas such as lean manufacturing, sustainability, dent - PepsiCo Sales and Marketing. He has team development, company strategy and previously led the company's businesses in the Clockwise from top leadership, and quality. United Kingdom and Ireland. Amin will report left: Fabien Amanda Clark, standards and qualifications to PepsiCo CEO on global Charbonnier, Lori J. leader at Improve, said: “We are already work - brands and marketing responsibilities, and to Hamilton and Jean- ing with several major food manufacturers to John Compton, CEO of PepsiCo Americas Philippe Brault ensure that we come up with a qualification Foods, on PepsiCo Customer Team account - which is tailored to meet the specific needs of abilities. the food industry. Ball Corporation has announced that “Our aim is to generate a qualification that Michael L. Hranicka has been named Execu - helps to embed the continuous improvement tive Vice-President and Chief Operating Offi - mind-set of lean manufacturing and sustainabil - cer for the company’s North American metal Machine Sales Manager for North America. ity into every level of a company, while also beverage packaging operations. He will be based in the company's Toronto raising the performance of individuals.” Anthony Pratt has assumed the role of office. The qualification will be part of a new range Executive Chairman of Visy, the Australian Nikken Foods USA, Inc has appointed Lori of food and drink proficiency qualifications cre - packaging, paper and recycling company, fol - J. Hamilton as National Sales Manager. She is a ated to address the skills and training needs of lowing John Murphy's departure. At the same specialist in sales of key food ingredients such employers. The proposed content is expected time Chris Daly , former group General Man - as natural colours and flavours. to be open for consultation by the end of ager, has been appointed Chief Operating Univar, a leading European company special - August and Amanda is urging everyone in the Officer. ising in the sales, marketing, application and food and drink industry to have their say. Silgan Holdings Inc, the US consumer goods safe, efficient handling of a wide range of packaging product company, has announced chemicals and ingredients, has announced the that Adam J. Greenlee has been elected as appointment of Jean-Philippe Brault as Envi - Chief Operating Officer of the company. In ronment Manager, EMEA. Turning life round addition to serving as COO, he will continue Missouri-based R&D/Leverage has in his position as Executive Vice-President of appointed Tamara Christensen Leverage SMOOTHIE producer Rhodri Davies has been the company and as a member of the Execu - Director of Research. An instructor and doc - named a semi-finalist in the 2009 Barclays Bank tive Office. toral candidate at Arizona State University, her Trading Places Awards. The Government- Sleever International, pioneer and a world appointment, says the company, will enhance backed awards recognise business heroes who leader in shrink sleeve technologies, including its ability to provide brand-building packaging are no strangers to overcoming adversity – equipment manufacturing, has announced that solutions through deeper understanding of whether it’s dealing with illness or disability, fac - Fabien Charbonnier has been appointed consumer behaviour. ing challenging family responsibilities head-on, or turning their back on benefits. After his father suffered a brain seizure brought on by encephalitis, leaving him unable In brief… to walk or communicate initially, 23-year-old Rhodri Davies had to take over the running of G UK Yorkshire and Humber food and drink G The Food and Drink Federation (FDF) his family’s 180-acre dairy farm business and business leaders are invited to help shape has unveiled the final shortlist for its annual put his life on hold for the next two years the future of skills and training within the Community Partnership Awards. Included He became interested in smoothie drinks industry at a summit taking place on 14th are Coca-Cola Enterprises and Nestlé UK. whilst visiting America and after his return October at St. Paul's Hotel, Sheffield. Organ - FDF’s Director of Communications, Julian home he started selling them at various out - ised by the National Skills Academy for Food Hunt, said: “We received a fantastic number door events and exhibitions and in the summer and Drink in conjunction with network of entries this year and our judges were of 2008 launched his own drinks brand SoBor, member Sheffield Hallam University’s Centre extremely impressed by the range of inspir - manufacturing fruit smoothies and distributing for Food Innovation and regional develop - ing initiatives being carried out by compa - them to bars, restaurants, hotels and cafes in ment agency Yorkshire Forward, the Food nies across the food and drink chain. It’s South Wales. The products are designed either and Drink Skills Summit is designed to let great to see so many companies committed to be drunk on their own or used as a cocktail employers have their say on training to to engaging with their local communities, mixer with spirits and liqueurs. ensure they have the right resources to helping to improve the health and wellbe - The business is steadily growing. Further, drive growth. Justine Fosh, Director of the ing of their employees, making a difference having seen the devastating effects of his National Skills Academy for Food and Drink, to the environment, and encouraging young father’s illness first hand, Rhodri is using SoBor said: “This is an exciting opportunity for people to learn about our industry and to as a vehicle to raise awareness of The employers in the sector to tell us what they keep fit and healthy.” Encephalitis Society by incorporating its logo want from training - as well as the skills they The winners will be announced at a on the packaging. He hopes to develop further require from current and future staff to luncheon at the Institute of Directors, Lon - initiatives to raise even more money for the accelerate their businesses’ performance. don, on 15th October 2009. Society. Soft Drinks Internationa l – October 2009 51

Events Diary

OCTOBER NOVEMBER 6th – 8th UAE 5th – 7th USA 17th – 19th GERMANY Dubai Drink Technology Expo Pack Expo Fi Europe Dubai International Convention and Las Vegas Convention Center Messe Frankfurt Exhibition Centre Las Vegas Frankfurt Dubai USA Germany www.drinkexpo.ae www.packexpo.com www.fi-events.com

ITALY FEBRUARY GERMANY 24th – 28th 10th – 14th SIMEI 21st – 24th UAE Anuga Fiera Milano Gulfood Koelnmesse Mila Dubai International Convention and Cologne Italy Exhibition Centre Germany www.simei.it Dubai www.anuga.com www.gulfood.com 24th – 26th UK 14th – 16th JAPAN Own Label Show 21st – 24th ITALY Hi Japan Barbican Pianeta Birra & Beverage Tokyo 'Big Sight' Exhibition Center London Rimini Fierra Tokyo UK Rimini Japan www.ownlabelshow.co.uk Italy www.fi-events.com www.pianetabirra.com 24th – 26th CHINA CBST - China International Beverage 22nd – 25th TURKEY MARCH Industry Exhibition on Science & Istanbul Packaging Industry Fair 9th – 11th CHINA Istanbul Fair, Convention and Congress Technology China Drinktec Center Shanghai New International Expo Centre China Import Export Fair Complex Istanbul Shanghai Guangzhou Turkey China China www.tuyap.com.tr www.chinabeverage.org/cbst www.2456.com

DECEMBER 28th – 31st USA 22nd – 28th SPAIN Worldwide Food Expo 2nd – 4th INDIA International Food & Drink Expo India Alimentaria McCormick Place Pragati Maiden Fira de Barcelona Chicago New Delhi Barcelona USA India Spain www.worldwidefood.com www.indiafooddrinkexpo.com www.alimentari-bcn.com

29th – 30th MALTA 3rd – 4th UAE 24th – 26th GERMANY Malta Polyphenols 2009 Tea and Health Dubai 2009 Intervitis Interfructa Radisson SAS Hotel, Bay Point Resort Shangri-La Hotel Stuttgart Messe St. Julian’s Dubai Stuttgart Malta United Arab Emirates Germany www.malta-polyphenols.com www.indiafooddrinkexpo.com www.intervitis-interfructa.de 52 FroM THE PAST Soft Drinks Internationa l – October 2009

one case the action was “for selling or An operation was performed at the hospi - 100 Years Ago offering for sale a ginger ale not being tal, whither she was conveyed with all Schweppes' manufacture, with a label haste, and where she for some time From the Mineral Water attached thereto bearing a red or partly remained in a grave condition. Trade Journal of red seal thereon.” In a second and a third case the action was for selling ginger ale to House of Common's humour october 1909 which was “attached a ribbon or band on We give in the following colloquy a top of a white label,” which Messrs. piquant evidence of the raillery that pass - Schweppes claim as their exclusive pos - es current now-a-days for humour in the A tragedy, and an omen session. House of Commons. The date of the inci - At the inquest on Mr Harry Leaver, publi - dent was September 22nd: can and mineral water manufacturer, of Sad experience of a girl Mr Hunt asked if the water supply at Pangbourne-on-Thames, who on the pre - A shocking accident befel a girl named the Territorial Camp of the Gordons at vious day committed suicide by cutting Rose Keirle of some 18 or 20 years, whilst Aultmore was so inadequate that many of his throat, it was stated that the wet and working at Messrs. Mcfarlane's mineral the men had to shave with lemonade. cold summer had so affected his trade that water factory, Weston-super-Mare. The (Loud laughter.) the deceased found himself in financial injured girl had been instructed to wash Mc Acland said his only source of infor - difficulties. the floor of a certain room and she subse - mation was the hon. member himself. If quently proceeded in the direction of there had been anything seriously wrong, Messrs. Schweppes and their trade some revolving shafting connected with the War Office would probably have marks the plant. On bending down, her loosened heard from the officers and men them - Messrs. Schweppes have been pretty hair fell below the protecting guard and selves. active of late at the Antipodes in protect - caught in the shaft, with the result that the Mr Hunt: But my information comes ing their trade marks and labels from com - greater portion of her scalp was torn off. straight from the camp itself. mon use. The current mail brings Mr Thorne thought that lemonade acid information of three distinct actions. In would take the edge off razors. (Laughter.) Sourced by Stewart Farr

age of 12. He died two years ago, 50 Years Ago aged 76. It was in 1905 that Benjamin From the Soft Drinks Phillips amalgamated with the Trade Journal of Dove company, and four years later Thomas Pett Ltd, of Rainham, october 1959 joined the business, Phillips still having the controlling interest. Mr Reg. Phillips, who is presi - Juice imports from dollar area dent of the South Eastern Soft The quota of £300,000 c.i.f. established Drinks Manufacturers' Association, last year for imports of fruit juices from a position which his father also the dollar area has been repeated for the held, tells us that the newspaper year commencing 1st October 1959. On report resulted in much favourable this occasion, the timing limitation on comment about his company. imports of grapefruit juice and orange juice will no longer apply and licences It's tough in Canada for soft will be valid for all types of fruit juices drink bottlers throughout the period. The Canadian correspondent of the The quota for the import of fresh citrus US National Bottler's Gazette fruit from the dollar area for the same recently surveyed the intensive and period has been fixed at £1,150,000 c.i.f. growing competition which the Licences will permit the import of all Canadian soft drinks manufacturer types of citrus fruits and will be valid for is having to meet from rival indus - grapefruit from 1st April 1960 to 30th tries. This species of competition September 1960 and for other citrus fruit is, he proclaims, getting tougher from 1st October 1959 to 30th September and various tea, milk, coffee, 1960. straight juice etc, promotions are clay-pipe manufacturer, Mr George competing not only for the consumer's Good publicity Phillips, making perhaps a gallon of gin - patronage but also for the retailer's dis - A whole page in the Chatham Standard ger beer a week, has sprung the firm of play space against soft drinks. Relative to was recently devoted to a story and pic - Dove, Phillips and Pett, of High Street, our own experience of late years, it is tures about the soft drinks business of Strood, who produce over 25,000 bottles rather surprising to read that “Flavoured Dove, Phillips & Pett Ltd, under the ban - of soft drinks a day. milk is a terrific favourite, especially with ner heading “Strood firm grew from back - After describing the processes youngsters in summer”. Here, most vari - yard ginger beer”. employed in the soft drinks factory, the eties of flavoured milk have so far tended The story told how in 1848 a clay-pipe newspaper account continued the history to flop badly “particularly in summer”, manufacturer made some draught ginger of the firm. and “Dwells there a kid with soul so dead beer in his backyard and gave some to his George Phillips sold his expanding who ever to himself has said: down with friends. They liked it so much that he set business to his son Benjamin in 1870. that drink of pop, oh Dad, and gimme a himself up in business making ginger The grandson, ex-Cllr. P. B. Phillips, the flavoured milk instead?” Certainly not in beer on a small scale. father of the two brothers now on the Britain, particularly during the glorious From this humble beginning, with the board of directors, joined the firm at the summer of 1959. Soft Drinks Internationa l – October 2009 53

A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Energy & cost saved Vision sensor versatility UTILISING combinations of microfiltra - WITH IP68-rated housing, Presence - tion, ultrafiltration, nanofiltration and PLUS P4 OMNI sealed vision sensors reverse osmosis membrane technology, from Banner Engineering withstand Axium Process can supply custom built shock, vibration and washdown condi - manual and automatic filtration systems tions. The durable nickel-plated alu - that offer manufacturers enormous poten - minium housing of the new Presence - tial for cost savings in terms of reduced PLUS P4 OMNI tolerates shock and water and energy costs, water recovery, vibration. Colour and gray-scale models effluent treatment, product recovery and are available, both including a compre - diversification of products. hensive suite of inspection tools and The company is a specialist in the con - nine language software capability. The centration and separation of liquid self-contained unit does not require a streams and specialises in the design, test - separate controller. ing, in-house fabrication and commission - The new Sealed PresencePLUS P4 Axium Process Ltd ing of membrane filtration systems as well Vision Sensor handles many applica - Hendy Industrial Estate as offering membrane related product and European Regional Office tions, including: label alignment inspec - Hendy process development, technical and train - Banner Engineering tion; colour verification and matching; Swansea SA4 OXP ing support. Axium’s range of mobile Belgium flaw detection; packaging inspection; membrane pilot plants is available for assembly verification; fill level detec - UK customers wishing to evaluate membrane Tel: + 32 (0) 2 456 07 80 tion; adhesive bead inspection; vial Tel: +44 (0)1792 883882 technology using their own feed material, email: [email protected] stopper inspection; drilled hole inspec - to establish potential process benefits as tion; orientation verification; part or www.axiumprocess.com well as estimated operating costs. www.bannereurope.com model identification and error proofing. Label innovation New drum dumper SPECIALIST self-adhesive label manu - BULK solids handling specialist, Flexi - facturer, Royston Labels' innovative con (Europe) Ltd has introduced a approach to label development has Drum Dumper, TIP-TITE™, that accom - brought about a brand new innovation modates drums from 115 to 210L. to add value to your products. The new, The drum platform is raised by a highly decorative process results in a single hydraulic cylinder, creating a label with a raised tactile effect which dust-tight seal between the rim of a has a smooth, matt finish. Until now drum and the underside of the dis - only a gloss tactile has been available. charge cone. A second hydraulic cylin - The process, which conveys excep - der tips the platform-hood assembly tional quality and stand out on shelf, and drum, stopping at dump angles of can be used to highlight specific details 45º, 60º or 90º with a motion-dampen - within the label design. ing feature. The vertically oriented cone The sensory format has both decora - mates with a gasketted inlet port fitted Royston Labels Ltd tive and functional benefits. Incorporat - to the lid of an optional hopper with Unit 18, Orchard Road Industrial ing a matt tactile finish into elements of Flexicon (Europe) Ltd integral flexible screw conveyor or Estate, Royston the label design significantly enhances Herne Bay, Kent CT6 7PH pneumatic pick-up adapter or to exist - Herts SG8 5HD its shelf appeal whilst areas of tactile UK ing process equipment. A pneumati - varnish can also add grip to products cally actuated slide gate valve prevents UK that need to be squeezed. Tel: +44 (0) 1227 374710 material flow until the discharge cone Tel: +44 (0) 1763 212020 email: [email protected] has been properly seated in the gasket - ted receiving ring. www.roystonlabels.co.uk www.flexicon.co.uk Print & apply Controlling rheology A NEW range of self monitoring print & ‘10 ways to control rheology by changing apply labelling machines giving advance particle properties’ is the latest addition to warning of component failure and alert - Malvern Instruments’ INFORM series of ing service engineers automatically to white papers. Freely downloadable from any faults or maintenance needs, has the Malvern website, been launched in the UK by Logopak www.malvern.com/control_rheology this International. new document guides the reader through The monitoring software forms part some of the fundamental properties of dis - of the new PowerLeap 3 control system persed systems and demonstrates how developed for Logopak's 400 Series print these affect its rheology. A variety of & apply machines. It helps reduce the examples illustrates the effects on rheol - number of personnel required to super - ogy of changing particle size, size distribu - vise the labelling operation: the control tion, shape and zeta potential, alone and can be programmed to alert service staff Malvern Instruments Ltd in combination. Logopak International Limited via an E-mail or text message to simple Enigma Business Park Many materials used today are disperse Enterprise House problems. The software also checks Grovewood Road, Malvern systems where one substance, often a par - Clifton Moor Industrial Estate machine components to provide an early Worcestershire WR14 1XZ ticulate, is dispersed in another phase. York YO30 4XE warning of potential problems. UK The physical properties of the dispersed UK Achieving 40-50 cases or shrink-wrap particles all influence bulk material prop - collations a minute, the 400 Series fea - Tel: +44 (0) 1684 892456 erties such as rheology. Therefore the rhe - Tel: +44 (0)1904 692333 tures a touch screen display, full data - email: [email protected] ology of a dispersed system can be con - base management facilities and is Ether - trolled through the measurement and www.logopak.com net compatible. www.malvern.com/control_rheology manipulation of key parameters. 54 Buyers’ Guide Soft Drinks Internationa l – October 2009

Closures BEVERAGE INNOVATION R+K_RZ_Firmeneintrag_ENG_42x40NATURAL COLOURS www.riku.com

Ringe & Kuhlmann GmbH & Co. KG Natural and nature-identical food colouring

ESSENCE & FLAVOURS

CARAMEL COLOURS Bell Flavors & Fragrances Contract Bottling Schimmelstrasse 1, 04205 Leipzig (Miltitz), Germany Tel.: +49-0)341-94510 Contract Bottling Fax: +49-(0)341-9411669 DÖHLERGROUP e-mail: [email protected] Contract bottling of Riedstrasse 7-9 Product information and Water, and soft 64295 Darmstadt sample requests at: drinks in PET, Germany Web: www.bell-europe.com HDPE, and Glass. Phone +49 6151 306-0 We can apply wrap Fax +49 6151 306-278 around labels, self www.doehler.com adhesive, and full [email protected] shrink sleeve. For a personalised service, please call David at Devon Hills Ltd. RZ-Katalogeintrag_engl_42x65mm.indd15.10.2007 1 15:49:04 Uhr Tel: +44 (0)1837-831-00 email: [email protected]

Claremont Ingredients Limited Unit 2B, Aspect Court Silverdale Enterprise Park Newcastle-under-Lyme ST5 6SS, UK Ingredients COLOURS tel: +44 (0)1782 623883 fax: +44 (0)1782 623773 email: [email protected] ASPARTAME web: www.claremont-ingredients.co.uk

# NATURAL COLOURS # EXTRACTS CITRIC ACID # EMULSIONS (For soft drinks)

Contact Sales Kanegrade Ltd DÖHLERGROUP Ingredients House ADM Specialty Ingredients Caxton Way Riedstrasse 7-9 Stevenage, Herts SG1 2DF 64295 Darmstadt Pickerings Road England Germany Widnes, Cheshire WA8 8XW Tel: +44 (0)1438 742242 Phone +49 6151 306-0 Tel: 0151 424 2513 Fax: +44 (0)1438 742311 Fax +49 6151 306-278 Fax: 0151 420 7062 Email: info @kanegrade.com www.doehler.com [email protected] Website: www.kanegrade.com [email protected]

RZ-Katalogeintrag_engl_42x65mm.indd15.10.2007 1 15:49:04 Uhr Soft Drinks Internationa l – October 2009 Buyers’ Guide 55

ESSENCE & FLAVOURS – cont. FRUIT JUICE BLENDS

FRUIT JUICE CONCENTRATE AND EXTRACTS Frutarom (UK) Ltd Turnells Mill Lane, Denington Industrial Estate, Wellingborough, Northhamptonshire NN8 2RN Tel: +44 (0)1933 440343 Fax: +44 (0)1933 440267 Email: [email protected]

DÖHLERGROUP Riedstrasse 7-9 64295 Darmstadt Germany #FLAVOURS Phone +49 6151 306-0 Fax +49 6151 306-278 #ESSENCES www.doehler.com #AROMAS [email protected] #EMULSIONS/CLOUDS FRUIT JUICE CONCENTRATES Blends, Purees and NFC Contact Sales RZ-Katalogeintrag_engl_42x65mm.indd15.10.2007 1 15:49:04 Uhr Kanegrade Ltd Ingredients House Caxton Way # FRUIT JUICE Stevenage, Herts SG1 2DF CONCENTRATES England (Citrus, Tropical & Red) Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 # NATURAL COLOURS Email: info @kanegrade.com & EXTRACTS Website: www.kanegrade.com # FRUIT AROMA/ESTERS # BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.) Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: info @kanegrade.com Website: www.kanegrade.com

Reach buyers in more than 100 countries

email: [email protected] or calll: +44 (0)1202 842222 FRUIT JUICE CONCENTRATES Citrus, SODIUM CITRATE BP Labelling Plant & Machinery Tropical and Red LABELLING MACHINERY FILTERS

Harland Machine Systems 2 Michigan Avenue ADM Specialty Ingredients Salford Manchester M5 2GY Pickerings Road Widnes, Cheshire WA8 8XW Tel: 0161 848 4800 Fax: 0161 848 4830 FILTER SYSTEMS Tel: 0151 424 2513 Website: WWW.harland-hms.co.uk Fax: 0151 420 7062 Email: [email protected] DÖHLERGROUP [email protected] Riedstrasse 7-9 Processing 64295 Darmstadt Germany SPORTS DRINK INGREDIENTS Bottleworks Ltd Phone +49 6151 306-0 The One Stop Shop for Container Processing The Only Comprehensive Secondary Processing Service Provider E Begerow GmbH & Co Fax +49 6151 306-278 High Speed sleeving An den Naheweisen 24 applicators, full body/partial 55450 Langenlonsheim, Germany www.doehler.com body/tamper evident and [email protected] special promotions. Phone (+49) 6704 204 0 High Speed Pressure Fax (+49) 6704 204 121 Tel: 01924 896975 Sensitive “no look label” http://www.begerow.com Fax: 01924 895373 labelling applications, full wrap, Email: front, back & neck etc. e-mail:[email protected] [email protected] Spray Coating, Specialist glass RZ-Katalogeintrag_engl_42x65mm.indd15.10.2007 1 15:49:04 Uhr container finishing Bottleworks Ltd Contract Packing, Multi-Packing, Unit 19 Imex Business Centre Cluster Packing, Ripley Drive, Add on promotional Packing, Normanton Quality Re-pack and West Yorkshire WF6 1QT specialist developments DÖHLERGROUP Riedstrasse 7-9 Vend/Dispense 64295 Darmstadt “BAG IN BOX” RACKING Germany Domnick Hunter Phone +49 6151 306-0 STP Drink Equipment Fax +49 6151 306-278 Durham Road, www.doehler.com Unit 3, Greenwood Court, Birtley, [email protected] Ramridge Road, Luton, Co. Durham DH3 2SF Bedfordshire LU2 0TN Phone: 0191 410 5121 Phone: 01582 481649 Fax: 0191 410 5312 Fax: 01582 451265 E-mail: RZ-Katalogeintrag_engl_42x65mm.indd15.10.2007 1 15:49:04 Uhr Email: [email protected] [email protected] HERBAL EXTRACTS Website: www.stpequipment.co.uk Website: www.domnickhunter.com

The SDI NATURAL EXTRACTS William Ransom & Son plc Burymead Road, Hitchin, Buyers’ Guide Herts SG5 1RT, England Tel: +44 (0)1462 437615 Fax: +44 (0)1462 420528 Directory Email: [email protected] www.williamransom.com is also available on-line

POTASSIUM SORBATE visit www.softdrinksinternational.com

ASCORBIC ACID To list your product or service ASPARTAME in the directory CAFFEINE POTASSIUM SORBATE email: publishing@ QUININE softdrinksinternational.com AMC Chemicals (UK), Ltd. Cap House, 9-12 Long Lane or London EC1A 9HA Tel: 020 7466 5460 Fax: 020 7466 5461 tel: +44 (0)1202 842222 [email protected] www.amcchemicals.co.uk To Advertise your

PRODUCTS, SERVICES, AUCTIONS or SECONDHAND EQUIPMENT SALES

Call +44 (0)1202 842222

USED EQUIPMENT BUYING? SELLING? CALL US!

Process equipment (tanks, filters, premix…) Preform injection PET Blow moulders (SIDEL, ADS, Krones…) PET bottling lines Glass bottling lines WALL ART USED EQUIPMENT FOR THE BEVERAGE INDUSTRIES Tel. +33 320 93 66 71 Fax: +33 320 92 80 74 www.wallart.fr [email protected] 8336 GROCER A4 P2P (273):Layout 1 22/9/09 11:32 Page 1

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