Modern Mailroom
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January 2013 | Volume 34 | Issue 1 | Rs 40 Surveywww.rindsurvey.com / www.pressinstitute.in RINDA Journal of the Press Institute of India - Research Institute for Newspaper Development MODERN EFFECTIVE REALIGNMENT: The Badische Neueste Nachrichten is one of the biggest daily newspapers in the state of Baden-Württemberg, MAILROOM Germany. BNN has opted for two Ferag mailroom lines. • Ferag mailroom systems find favour • Let’s print green • Finnish publisher invests 40m euro in new • Benefits for publishers, readers, facility advertisers • Adding value, with InkZone Instrument • KBA looks ahead, moves with Flight the times • ‘If readers don’t trust us, we don’t have a • What is a newspaper? chance’ • Factors that lead to successful automation • Speed, quality up for online print FROM THE EDITOR New horizons, new hopes RIND Survey enters its 34rd year of publication and, once again, a BIG thank you to all the advertisers who have steadfastly stood by us over the years despite the money-budget crunch that cast a long shadow even in Asia after the economic recession plagued several parts of the developed world. As I have mentioned earlier, RIND Survey is probably the journal in India that focuses on the technical, editorial, marketing and other aspects of newspaper printing and production. Today, of course, our horizon has broadened. It’s the age of tablets and multimedia content and the number of people using online tools is growing every day. Clearly, it’s the high degree of interactivity provided by new or social media that is driving activity. However, for publishers, handling print, online, mobile and tablets all together is not easy. Thankfully, technology has developed so much that there are multi- channel publishing systems that can help integrate digital publishing into existing environments. The 42nd World Publishing Expo in Frankfurt showed how newspapers had evolved from print to multimedia. Without doubt, it’s digital media that is driving innovation and constantly changing the news publishing landscape. And no wonder that at WAN-IFRA Expo 2012, many exhibitors from 30 countries showcased the technology used to publish news on tablets, mobiles and online. At drupa, 40 per cent of visitors said they were interested in digital printing machinery and digital printing systems. Attracting great attention was a future theme – printed electronics. India is as much caught up with technological developments as most of the developed world is. At drupa, for instance, the country, with some 15000 visitors, ranked as the second largest visitor-nation after Germany (123000 visitors). It would be fair to say that the buzz is back in the printing industry worldwide and people are optimistic. For the major machine manufacturers, China and India are huge markets. It’s not surprising, therefore, that most of the top companies have in recent months been exhibiting considerable flair for PR and image-building exercises. Professionalism is also evident and exhibitions such as drupa are marketed very well. Although there is a lot of goodwill earned over the years, the organisers never take things easy and we should learn some lessons from it. The Ferag world premiere for a new inserting line stood out in the second half of 2012. The company put up quite a show on Press Day, in Hinwil where it is headquartered. On show for a cross-section of the world’s trade press was the MiniSert inserting line. Our lead story in this issue looks at the ubiquitous Ferag mailroom systems in newspaper presses. There is also the effort today to save costs, improve print quality, and stay ahead on the technology front. Total productive maintenance, cutting-edge technology, high productivity, fast make-ready and high speeds are words and phrases you hear often. Partnerships are blossoming as even as technology develops. At a recent workshop conducted by RIND on Better Printing Practices, speakers talked about how systems can be improved and production accelerated by eliminating spoilage, waste and productivity interruption. Despite the opportunities and challenges provided by the industry, there sadly seems to be few takers for “getting fingers smudged with ink”. Perhaps the problem lies deeper. So how do you bring the passion back to printing? How do you attract youngsters? Poor salaries and infrastructure are driving them away from printing presses. The onus is on bigger companies to train students, provide them meaningful jobs and motivate them to stay. Let’s hope it happens sooner than later. Must-read: S. Muthiah’s piece, 'What is a newspaper?’ Here’s wishing all of you a Very Happy, Healthy and Prosperous New Year. Sashi Nair [email protected] January 2013 RIND Survey 1 RIND Survey January 2013 | Volume 34 | Issue 1 Photo: Ferag. Ferag mailroom systems are aiding efficiency and productivity in newspaper presses worldwide. We have four examples here. By combining a modern newspaper press and a flexible inserting system, the Nordkurier publishing group in Germany is setting the scene for optimising local editions of the Nordkurier newspaper in line with target groups. In two years, BGP has installed two UniDrum gathering and inserting systems at its heatset facility in Bicester (UK). The Mittelrhein-Verlag has invested 42 million euro in a new printing centre in Koblenz, Germany. Ferag's C o n t e s professionalism was found "very convincing" in its mailroom. And again in Germany, the Badische Neueste Nachrichten is reaping the benefits of a state-of-the-art mailroom solution and has been able to achieve a clear rise in efficiency and flexibility. 2 RIND Survey January 2013 RIND Survey From the editor 1 Finnish publisher invests 40m euro in new facility 12 Adding considerable value, with Inkzone 16 What is a newspaper? 22 'If readers don’t trust us, we don’t have a chance' 24 Factors that lead to successful automation 26 Yes, we do need to care about the future 32 Benefits for publishers, readers, advertisers 34 KBA looks ahead, moves with the times 36 Stepping up speed, quality for online print 39 A special resource feature on VAPoNnews 41 Industry Updates 45 General News 61 Calendar 63 Cover page photo : Ferag AG/WRH Marketing January 2013 RIND Survey 3 Ferag mailroom systems cater to market demand AT NORDOST-DRUCK, GERMANY By combining a modern newspaper press and a flexible inserting system, the Nordkurier publishing group is setting the scene for optimising local editions of the Nordkurier newspaper in line with target groups ith 14 regional editions, the Nordkurier print run peaks at around 100000 copies. Other products such as supplements and magazines round off the jobs spectrum. WBy investing in the Neubrandenburg facility, the publisher wishes to keep pace with increased demands for quality, productivity and flexibility and secure Neubrandenburg’s role over the long term. In May 2012, a KBA Commander CT took over in the print hall. Nordost-Druck CEO Lothar Prehn underlines that the splitting of circulations and a simultaneous rise in supplement volumes now demand a lot of planning and organisation, and this can only be achieved with a state-of- the-art mailroom. Ferag was able to present Nordost-Druck with a winning concept, thanks to its modular configuration, demand- led performance specifications and production diversity. The new mailroom line at Nordost-Druck plays a broad repertoire. At centre-stage is a RollSertDrum inserting drum that processes up to 36000 copies an hour. Waiting in the Ferag Photos: wings is the FlyStream The FlyStream precollecting system is configured for 20-in-1 production, and handles the precollecting system, rise in supplement volumes. configured for 20-in-1 production and thus able to handle the rise in supplement volumes. At Nordost-Druck there is a clear focus on making full use of the newly acquired resources by producing magazines and supplements in addition to daily newspapers. The prerequisites have been met through the integration of an SNT-U trimming drum and a StreamStitch inline stitching system into the mailroom line. The resultant expansion of the product spectrum has improved efficiency and market presence and means that almost all demands from the marketplace can be met. 4 RIND Survey January 2013 AT BGP, BICESTER (UK) Within a period of two years, BGP has installed two UniDrum gathering and inserting systems at its heatset facility in Bicester. The second system is a UniDrum 480, which gives the company the flexibility to process A5 products in 2-up as well as tabloid and A4 products, thus helping the company become the cost leader n 2007, Bicester-based printing firm BGP had brings much lower unit costs at a significantly higher already started a 50 million pounds investment performance. The PreTronic-CV presetting system Iprogramme to steer the company in a whole new plays a really essential part in this respect, reducing direction. For that to happen, the printing capacity set-up times to an absolute minimum. was largely concentrated on Bicester. The popular Due to the rising volume of wire-stitched products, magazine segment in Britain continues to be sound. at peak times the British company was always coming The larger format of the UniDrum 480 is mainly used by BGP for 2-up production. Although circulations are dropping in this segment, up against the limits to its capacity. With that said, too, the number of actual titles is on the rise. In the and because of its extremely positive experience finishing sector, an increasing number of British with rotary gathering and inserting technology, BGP publishers are choosing the wire-stitching option. placed an order for a further UniDrum from Ferag So BGP restructured its capacity in finishing and in in 2011. In addition to the expansion in capacity, the 2010 installed a UniDrum 350 rotary gathering and company is also benefiting from the larger format inserting system from Ferag.