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Independent Transportation Surtax Oversight Board

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Independent Transportation Surtax Oversight Board Independent Transportation Surtax Oversight Board Meeting January 29, 2021 AGENDA Friday, January 29, 2021 9:30AM 115 South Andrews Avenue, Room 422, Commission Chambers Fort Lauderdale, FL 33301 Presentations I. Office of Economic and Small Business Development: County Business Enterprise (CBE) Goals Update and Progress Report (Exhibit 1 to January 29, 2021 Oversight Board Meeting Material Presentation) II. Mobility Advancement Program Branding and Logo Survey Results and Recommendations (Exhibit 2 to January 29, 2021 Oversight Board Meeting Material Presentation) 1 OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENTEXHIBIT 1 to January 29, 2021 Oversight Board Presentations Transportation Surtax Oversight Board Presentation I. Office of Economic and Small Business Development (OESBD) Accomplishment Highlights and Updates January 29, 2021 2 OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT I. County Business Enterprise (CBE) Goals Updates As of January 8, 2021: • 30 County Projects Reviewed for Goals o Total Estimate: $209,821,271.08 • 51 Municipal Projects Reviewed for Goals o Total Estimate: $94,649,903.24 • Average CBE Goal (For Eligible Projects): o County: 33% o Municipality: 33% o CBE Attainment on 1 Project with Reported Payments: 64% • Projected Payments to CBEs (For Eligible Projects) o County: $27,826,997.20 o Municipal: $30,918,985.30 3 OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT County Business Enterprise (CBE) Goals Updates Number of Municipality Projects Reviewed Coconut Creek 1 Dania Beach 1 Davie 5 Deerfield Beach 1 As of January 8, 2021: Fort Lauderdale 2 Hallandale Beach 2 • Hollywood 5 51 Municipal Goal Reviews Miramar 7 North Lauderdale 3 Oakland Park 5 Plantation 1 Pompano Beach 4 Southwest Ranches 3 Tamarac 2 West Park 4 Weston 3 Wilton Manors 2 4 OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT Economic Impact - Analysis Planned • Each analysis will contain multiple projected elements of the economic impact of spending and labor output on the economy: o Direct – impact of activity directly associated with the activity (i.e.: people working directly for the contractors on the projects) o Indirect – includes impacts created through busines-to-business transactions required to support the activity (i.e.: purchases of supplies, inventory, etc. required to complete the work) o Induced – impacts created through the household spending of Labor Income, after removal of taxes, savings, and commuter income. • The impact analysis will project the following for each class of impacts (direct, indirect, induced): o Employment - the number of jobs supported by the activity o Labor Income - the sum of wages, benefits and payroll taxes of employees in the respective classes (direct, indirect, induced) o Value Added – the increase/difference in the value of final output of the activity and the intermediate costs incurred to produce it o Output – total value of all inputs plus the value-added 5 OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT Outreach Efforts Planned Surtax Outreach Events Completed in FY20 o Over 8 Hosted/Partnered Surtax Business Information Sessions o Over 25 Municipal Training Sessions o Over 47 Events where Surtax was Featured Surtax Information Sessions Planned in FY21 o 4 Surtax Sessions with Municipalities to present proposed projects o 3 Surtax sessions with County Agencies to present proposed projects Targeted Outreach Plans o Targeted Outreach for CBEs and non-certified small businesses o Virtual Meet and Greet Events for Primes and CBEs based on Municipal/County Projects Regional Outreach Plans (Counties: Miami, Palm Beach, Monroe) o 2 outreach events for neighboring small business authorities o 2 outreach events for neighboring prime contractors *This process will repeat Statewide in FY22-FY23, Nationwide in FY23-25. 6 OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT Future Advertising Planned Local, Region, State o Local (Broward) – Started FY20 o Region (Local + Miami-Dade / Palm Beach / Monroe) – FY21-FY22 o State (Region + Tampa / Orlando/ Jacksonville) – FY22 • Surtax Advertising Channels o Newspaper - Print / Digital Media o Radio o Trade Magazines o Interviews o Television *National Advertising Planned for FY23-25 7 OFFICE OF ECONOMIC AND SMALL BUSINESS DEVELOPMENT Thank You Office of Economic and Small Business Development 115 S. Andrews Avenue, Room A-680 Fort Lauderdale, FL 33301 954-357-6400 | Broward.org/EconDev BCOESBD Broward County OESBD 8 Mobility Advancement Program II. Mobility Advancement Program Branding and Logo Survey Results and Recommendations 9 Branding and Marketing the Surtax Program What’s 2019 2020 2020 2020 2021 July - Dec. Next? Jan. - Sept. Sept. - Nov. December Jan. - March March 2021 Oversight Board established surtax Consultant Work authorizations marketing as a selected; contract created for “Segue” Surveyed residents, Presenting survey Full Surtax negotiated. Public Program Branding priority; $62,500 Branding/Logo businesses, visitors, results & logo budgeted for Engagement & development by recommendations to Implementation Community users of transit, (websites, emails, Branding/Logo Consultant; requested Program Oversight Board, Awareness Plan broad public input. 3 Core Surtax Exec taglines, projects, Services (Consultant) stakeholders & & PIO (Staff) hired developed and versions of a logo were Team, Commission, assets, social media, presented developed and gathered feedback Municipalities ads, videos, etc.) presented to the Oversight Board in Nov. 10 Public Input on Logo & Branding: The survey was conducted in 4 languages What we did and how we did it! Survey Excerpt Example, below Between the months of November 2020 and January 2021 the MAP Broward PIO office worked with Consultant to: • Create survey questionnaires establishing baseline understanding of who was being surveyed (ensuring targeted diversity and statistical significance) • Understand impressions of the proposed logos and determine preferences (and why) • Assure stakeholder and community input into the branding process • Allows MAP Admin to make recommendations for implementation based on public perception, accessibility, connection to existing brand (“segue”), flexibility of logo, and other important branding considerations 11 What we did, where, and how we did it! (Cont.) A combination of Email and onsite surveys were offered to thousands (via various methods of in-person and online tools) • initially wanted to use focus groups • timing made it necessary to employ more technology to employ public engagement techniques during a pandemic • 12 onsite surveys at physical locations were scheduled during holiday shopping weekends (eCanvasser) • 25 e-mails with survey links were sent to key groups which resulted in approximately 2,000 individual surveys distributed (SurveyMonkey) 12 Who we targeted for input • Existing fixed route & community shuttle users • Older adults (defined as 60+) • Paratransit commuters • Students at local colleges and universities • General Public (representative of Broward demographics: age, race, ethnicity, language spoken at home, etc.) • Vulnerable and hard-to-reach populations (defined by 2020 Census) • K- 12 students • Tourists and visitors • Local Government Stakeholders • Business Professionals/Professional Associations 13 In-Person Survey Results Age breakdown Email Survey Results 14 In-Person Survey Results Ethnic breakdown (self reported) Email Survey Results 15 Which logo is your favorite? In-Person Survey Results Email Survey Results 16 17 What’s next? • Municipality marketing kits and city project maps are being finalized • A MAP Broward marketing training day for municipal communications professionals is scheduled (allows municipal public information and surtax project managers to understand expectations and learn what will be provided by MAP to assist in consistent branding and messaging) • Branding/Messaging Budget for MAP Program constantly reevaluated and updated • Website and social media updates reflecting branding package underway • The Surtax Project Dashboard (FY2019-2025) will roll-out to public with NEW branding • Execution of public relations efforts to promote MAP Broward Branding package 18 REGULAR AGENDA-Oversight Board January 29, 2021 Item 1. Note for The Record the approval of an agreement to contribute to the full funding of. a northbound interchange (at Pat Salerno Drive) from the Sawgrass Expressway (SR 869) using $3,000,000 of FY 2021 surtax funds reserved for this purpose; as described in the August 13, 2020 Budget Presentation to the Oversight Board. 19 Item 1, Exhibit 1 (12/1/2020 Regular Commission Meeting, Agenda Item #45) Broward County Commission Regular Meeting Director's Name: Bertha Henry Department: County Administration Division: Real Property Information Requested Action title MOTION TO ADOPT Resolution authorizing a Locally Funded Agreement with the Florida Department of Transportation (“FDOT”), where Broward County (“County”) will provide three million dollars ($3,000,000) to move forward for approximately one year with the design work and funding negotiations pertaining to the construction of a full interchange at the Sawgrass Expressway and Pat Salerno Drive, so that a final Locally Funded Agreement may be executed between County, City of Sunrise (“City”) and FDOT for the construction of a full interchange at the Sawgrass Expressway and Pat Salerno Drive; and authorizing the County Administrator to execute the Locally Funded Agreement on behalf of County. This Agreement will terminate on December 31,
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