Nxxx,2014-10-23,B,004,Bs-BW,E1Nxxx,2014-10-23,B,004,Bs-BW,E1

B4 N THE NEW YORK TIMES BUSINESS THURSDAY, OCTOBER 23, 2014 B4 N Nxxx,2014-10-23,B,004,Bs-BW,E1THE NEW YORK TIMES BUSINESS THURSDAY, OCTOBER 23, 2014

Nxxx,2014-10-23,B,004,Bs-BW,E1 B4 BenN Bradlee’sBen Bradlee’s Charmed, Charmed,THE NEW YORK TIMESCharming BUSINESS CharmingTHURSDAY, OCTOBER Life 23, 2014 Life WorkersWorkers Get Get Civilians, people who don’t a 1995 interview. “I came along at B4 N think the topplingCivilians, of a sitting people whothe don’t right time witha 1995 the interview. right job “I came along at THE NEW YORK TIMES BUSINESS THURSDAY, OCTOBER 23, 2014 Solar EnergySolar Energy American presidentthink withthe toppling news- of aand sitting I didn’t screwBenthe itright up.” timeBradlee’s with the right job Charmed, Charming Life Workers Get paper articles isAmerican one of human- president withMr. news- Bradlee hadand the I didn’t attention screw it up.” kind’s lasting achievements,paper articlesCivilians, will is one people ofspan human- who of adon’t gnat — anecdotesMr.a 1995 Bradlee interview. of had “I the came attention along at SolarAt Cut Energy Rate readkind’s encomiums lastingthink the toachievements, topplinghim of walking a sitting will awayspan thefr omof right a agnat conver- timeBen — with anecdotes the right Bradlee’s ofjob Charmed, Charming Life WorkersAt Cut Rate Get American president with news- and I didn’t screw it up.” DAVID Ben Bradlee likeread this encomiumssation he to ceasedhim to findwalking interest- away from a conver- paperBen articles Bradlee is one likeCivilians, of human-this peoplesation whoMr. he don’t Bradlee ceased had toa find the1995 attention interest- interview. “I came along at one andDAVID wonder:kind’s lasting achievements,ing were common will — but he was AtAs Cut New Rate Perk CARR one and wonder:think the topplinging of spanwere a sitting of common a gnat — anecdotes—the but right he time ofwas with the right job SolarAs New Energy Perk What’sCARR the big deal? readcompletely encomiumsAmerican president hypnotized to him with walking by news- the awayand from I didn’t a conver- screw it up.” What’sBen the Bradlee big deal? like thiscompletelysation he hypnotizedceased to find by interest- the THE MEDIA After all, heDAVID didn’t chasepaper of articles a good is story. one of human- Mr. Bradlee had the attention Afterone all, and he wonder:didn’t chaseing of were a good common story. — but he was AsFrom New First Business Perk Page EQUATION coverTHE the MEDIA Watergate CARR kind’sHis own lasting life achievements,and persona willmake span of a gnat — anecdotes of AtFrom Cut First Rate Business Page storyEQUATION for his Wash- cover theWhat’s forWatergate a the pretty big deal? fairread tale: encomiumsHiscompletely Boston own life to hypnotized and himpersona walking by the make away from a conver- tions, often quietly trying to After all, he didn’t chase of a good story. ington Post, he picked theTHE report- storyMEDIA for hisBrahmin, Wash-DAVID juniorBenfor Bradleenaval a pretty officer like fairthis in tale:sation Boston he ceased to find interest- nudgeFrom them First towardBusinesstions, changePage often from quietly trying to cover the Watergate His own life and persona make ers. It’s not as ifington he wrote Post,EQUATION the he arti- picked World the report- War II,one ParisBrahmin, and wonder:in the junior ’50s, navaling were officer common in — but he was the inside, ratherAsnudge than Newthem pushing toward Perk change from ers. It’s not as if hestory wrote for theCARR his arti-Wash- What’sWorld forthe aWar big pretty deal? II, fairParis tale:completely in Boston the ’50s, hypnotized by the tions, often quietlythe inside, trying torather than pushing cles, he edited them. Butington journal- Post, he friendpicked theof the report- Kennedys, tormen- from the outside through more AfterBrahmin, all, he didn’t junior navalchase officer of a good in story. nudge them towardfrom change the from outside through more ists are people whocles, willhe edited ers.go whereIt’s them. not as Butiftor heTHE ofjournal-wrote MEDIANixon. the arti- Hefriend wasWorld Zelig-like of theWar Kennedys, II, inParis in the tormen- ’50s, theconfrontational inside, rather tactics. thanFrom pushing First Business Page ists are people who will goEQUATION where covertor the of WatergateNixon. He was HisZelig-like own life in and persona make confrontational tactics. they are pointed, and Mr.cles, Bradlee he edited them.his ability But journal- to storyappear forfriend hisat critical Wash- of the Kennedys,for a pretty tormen- fair tale: Boston fromThat the hasoutside sometimestions, through often more earned quietly trying to generally pointedthey to areimportant, istspointed, are people and whojuncturesMr.ington willBradlee go Post, inwhere American he hispicked abilitytor theof history. Nixon. report- to appear He wasBrahmin, at Zelig-like critical junior in naval officer in confrontationalthem criticism tactics. nudgefromThat otherthem has toward groups sometimes change from earned consequential subjects.generally theyPeople pointed are pointed, to important, anders.I knew It’sMr. not Bradleehim as in ifjunctures hethe hiswrote mid-’90s, ability the in arti-Americanto appearWorld at history. critical War II, Paris in the ’50s, ofThat being has too sometimes cozythethem inside, with criticism earned the rather very from than other pushing groups consequentialgenerally subjects. pointed cles, Peopleto important, he edited them.I juncturesknew But journal- him in inAmerican thefriend mid-’90s, history. of the Kennedys, tormen- thembusinesses criticism responsible fromfromof other being the groups outsidefor too pollu- cozy through with more the very who worked for him wentconsequential subjects.when he People was vice president at of being too cozy with the very who worked for him wentists are people whowhen will Ihe knew go was where him vice in thepresidenttor mid-’90s, of Nixon. at He was Zelig-like in tion, but some confrontationalarebusinesses pursuing responsible tactics.simi- for pollu- through walls to bring backwho workedthose forlarge him went of The Post, butwhen he he was was still vice president at businesses responsible for pollu- through walls to bring backthey arethose pointed,large and ofMr. The Bradlee Post, buthis heability was to still appear at critical lar paths as climatetion,That but has advocatessome sometimes are pursuing earned simi- stories, some of which revealedthrough walls tolarge, bringgenerally stillback engaged, pointedthose tolarge important,perpetually of The Post,junctures but he was in still American history. tion, but some arethem pursuing criticism simi- from other groups stories, some of which revealed large, still engaged, perpetually largrapple paths with as climate howlar best paths advocates to asengage climate advocates the true course of Americanstories, his- some ofon whichconsequential the revealedhunt for subjects. politicallarge, People gossip still engaged, or Iperpetually knew him in the mid-’90s, of being too cozy with the very the true course of American his- on the hunt for political gossip or grapple with howgrapple best to engage with how best to engage tory and some of which thealtered true course it. newsroom ofwho American worked intrigue. his- for himon wentHe the was hunt a for de- politicalwhen hegossip was orvice president at powerful, moneyedbusinesses interests responsible in for pollu- powerful, moneyedpowerful, interests moneyed in interests in tory andtory some and of some which of whichthroughaltered altered wallsit. it.tonewsroom bringnewsroom back intrigue.those intrigue.large He He was ofwas The a de-Post,de- but he was still achieving theirtion, goals. but some are pursuing simi- The newspaper business can cent, if relentlessly loyal, source achieving their goals. The newspaperThe newspaper businessstories, business can some can ofcent, whichcent, if revealed relentlessly if relentlesslylarge, loyal, loyal, still sourcesource engaged, perpetually Increasingly,larachieving said paths Dan as theirReicher, climate goals. advocates be a grand endeavor, but most of when I covered The Post as the Increasingly, said Dan Reicher, be a grandbe aendeavor, grand endeavor, butthe most truebut most ofcourse ofwhen of Americanwhen I covered I covered his- The Theon Post Postthe hunt asas the for political gossip or grappleIncreasingly, with how bestsaid toDan engage Reicher, the people who commit journal- editor of the Washington City Pa- Nxxx,2014-10-23,B,004,Bs-BW,E1 executiveexecutive director director of the of the Steyer- Steyer- the peoplethe who people commit who commit toryjournal- and journal- some ofeditor whicheditor of altered theof the Washington it.Washingtonnewsroom CityCity intrigue. Pa-Pa- He was a de- Taylor Center powerful,executive for Energy moneyed director Policy interests of the Steyer- in ism would never be mistakenism would for neverper. be mistakenBut even for though I barely Taylor Center for Energy Policy ism would never be mistakenThe newspaperfor per. businessper. But But even evencan though thoughcent, I I barely barelyif relentlessly loyal, source achievingTaylor Center their goals. for Energy Policy larger than life. Journalistslarger are than life.knew Journalists him, arehe was hilariousknew him, to he was hilarious to andand Finance Finance at at Stanford StanfordIncreasingly, Univer- Univer- said Dan Reicher, larger than life. Journalistsbe a grandare endeavor,knew buthim, most he ofwas hilariouswhen I covered to The Post as the sity,sity, groups groups are are and working working Finance with at with Stanford Univer- bystanders who chroniclebystanders the ex- whobump chroniclethe people into. the who ex- commitbump journal- into. editor of the Washington City Pa- BETTMANN/CORBISBETTMANN/CORBIS executive director of the Steyer- bystanders who chronicle the ex- bump into. businessesbusinesses to to influence influencesity, groups not notonly onlyare working with ploits of people who actuallyploits ofdo people whoism“I actuallylike would your never do paper be mistaken a“I lot,” like yourhe’d for paperper. a Butlot,” even he’d thoughBen I barely Bradlee in Paris in 1956, where he was Newsweek’s European correspondent. BETTMANN/CORBIS Taylor Center for Energy Policy ploits of things.people who actuallyB4 do “Ideadpan, likeN your “whenever paper aBen lot,”it doesn’t Bradleehe’d in Paris in 1956, where he wasTHE Newsweek’s NEW YORK European TIMES BUSINESS correspondent.THURSDAY, OCTOBERenergyenergy 23, 2014 policy policy but andbusinesses but also Finance also the themar- at to mar- Stanford influence Univer- not only things. deadpan,larger than “whenever life. Journalists it doesn’t are knew him, he was hilariousBen Bradlee to in Paris in 1956, where he was Newsweek’s European correspondent. kets, which dovetails with a things. But Ben Bradlee did things. Hedeadpan,have its,” “whenever insert sailor it adjective,doesn’t kets, whichsity, dovetailsenergy groups policy with are but working a also the with mar- But Ben Bradlee did things. He havebystanders its,” insert who sailorchronicle adjective, the ex- bump into. BETTMANN/CORBIS went to war, loved early and “finger in my eye.” Cue big roar Nxxx,2014-10-23,B,004,Bs-BW,E1growing corporatebusinesseskets, focus on which clean to influence dovetails not only with a But Ben Bradlee did things.ploits of He peoplehave who actually its,” insert do sailor“I adjective, like your paper a lot,” he’d technologies.growing corporate focus on clean went to war, loved earlyoften, and befriended“finger and took in myon eye.”of Cue laughter, big roar dancing eyes, deep Ben Bradlee in Paris in 1956, where he was Newsweek’s European correspondent. energygrowing policy corporate but also focus the mar-on clean went to war, loved earlythings. and “finger in my eye.”deadpan, Cue big “wheneverroar it doesn’t technologies.“In the old days there wasn’t a often, befriended and tookpresidents, on sworeof laughter, like a sailor, dancingpleasure eyes, deep at his own riposte. kets, which dovetails with a But Ben Bradlee did things. He have its,” insert sailor adjective, big“In alliance the oldto build daystechnologies. around there solarwasn’t a presidents, sworeoften, like befriended aand sailor, partied and like pleasuretook a movie on star. at his ofown laughter, riposte.Anybody dancing who has eyes, ever deep growing corporate focus on clean went to war, loved early and “fingerBen in my eye.” Bradlee’sCue big roar Charmed, Charming Lifeenergybig alliance because to it build was“In such aroundthe an old in- solardays there wasn’tWorkers a Get presidents, swore like a sailor, pleasure at his own riposte. technologies. and partied like a movieNow star. that he is goneoften,Anybody — he befriended died who on has andwatched ever took on Mr. Bradleeof laughter, enter a dancing eyes, deep finitesimalenergy because part ofbig the it“In was allianceenergy the such old pic- days to an build in-there around wasn’t a solar Now that he is goneand partied — he died like on a moviewatchedpresidents, star. Mr. swore BradleeAnybody likeroom entera sailor, knows whoa that has whateverpleasure everB4 at “it” his own riposte.N THE NEW YORK TIMES BUSINESS THURSDAY, OCTOBER 23, 2014 Civilians, people who don’t ture and prices werebigenergy soalliance high,” because toMr. build it around was such solar an in- Now that he is gone — heand died partied on likewatched a movieis, he star.had Mr. a Bradlee lot of it. ThereAnybody enter was a 1995who the hasinterview. ever “I came along at finitesimal part of the energy pic- room knows that whatever “it” Reicher said. “Nowenergyfinitesimal that because it’s be-part it wasof the such energy an in-Solar pic- Energy Nowthink that he the is topplinggoneroomsmile, — knows he of adied flasha sittingthat on of whateverwhitewatched teeth Mr. the“it”ivilians, Bradlee right time enter with a people the right who job don’t think the the exploits of people who actually do things.ture and prices were so high,” Mr. is, he had a lot of it. There was the coming a more mainstream,finitesimalture and prices partcost- of werethe energy so high,” pic- Mr. An editor whoAmerican took presidentmatching with the whitenews-room collar knows ofand the that I didn’t whatever screw “it” it up.” Reicher said. “Now that it’s be- smile, a flash ofis, white he had teeth a lot of it. There wastoppling the of a sitting American president But Ben Bradlee did things. Hecompetitive went to approach,tureReicher and it prices makes said. were “Now so high,” that Mr. it’s be- paper articlescustom is one striped of human- shirtsis, he he had wore a lotMr. of Bradleeit. There was had the the attention sensecoming for a environmentalmore mainstream, organ- cost- an also-ranmatching paper the whitesmile, collar a flash of theof white teeth with newspaper articles is one of human- war, loved early and often, befriended and took Reichercoming said.a more “Now mainstream, that it’s be- cost- An editor who took kind’s lastingwithout achievements, fail, and asmile, voicewillC athat flashspan was of whiteof a gnat teeth — anecdotes of izationscompetitive to build approach, alliances it with makes At Cut RateWorkers Get matching the white collar of the Ben Bradlee’s Charmed, Charmingcoming a more Life mainstream, cost- An editor whocustom took striped shirtsa mix he of wore gravel and gravitas that competitive approach, it makes and turned Anit into editor a whoread tookencomiumsmatching tokind’s himthe lasting white walking collar achievements, away of the from a conver- will read encomi- on presidents, swore like a sailor, andthesense partied business for environmental communitycompetitive to getapproach, organ- it makes an also-ran paper without fail, andcustom a voicehad a striped heartythat was (and shirts generally he wore pro- sense for environmental organ- an also-ran paper Ben Bradlee likecustom thisums striped sationto Ben shirts he Bradleeceased he wore to findlike interest- this one and wonder: like a movie star. Now that he is gonethisizations technology— he to build tosense market.” alliances for environmental with organ- fighting ship.a mixan ofalso-ranDAVID gravel withoutand paperfane) gravitas fail, word and thatfor everybody.a voicewithoutCivilians, that fail, In wasa and peoplea voice thatwho was don’t a 1995 interview. “I came along at For Geostellar,izations which built to builda alliances with one and wonder: the business communityizations to build to get alliances with Solar Energy and turned it into a had a hearty (anda mix generallytown of notoriousgravel pro- and fora gravitas bigmixthinkWhat’s entrances of graveltheing that topplingthe were and big gravitas common ofdeal? a sittingthat — but he wasthe right time with the rightdied job on Tuesday at the age of 93 at hisvirtual home marketplace in the from business satel- community toAs get New Perk and turned it intoand a CARRturned it— into Bill Clinton, a Marion Barry, this technologythe to market.” business community to get hadWhat’s a hearty the (and big deal? generallyhadAmerican a heartycompletely pro- (and president generally hypnotized with pro- news- by theand I didn’t screw it up.” lite imagery and bigthis data, technology it offers to market.” fighting ship. fane) word for everybody.Ronald Reagan, In a you nameA itfter — all, he didn’t cover the Watergate Georgetown — it is tough to imagine aFor news Geostellar,- this whichtechnology built to a market.” fane)After word all, for he everybody. didn’tfane)paper word In articleschase fora everybody. of is a onegood ofIn story. human-a Mr. Bradlee had the attention a new route to attractingFor Geostellar, custom- which built a fightingTuesday ship. at the townagefighting of THE notorious93 at MEDIA his ship. for Mr.big Bradleeentrances tilted a roomstory just for by his Washington Post, he picked the virtual marketplaceFor fromGeostellar, satel- which built aFrom First Business Page towncover notorious the Watergate for townbigkind’s entrances notorious lastingHis for own achievements, big lifeentrances and persona will makespan of a gnat — anecdotespaperman of ever playing the kind of outsizeers, which role is still virtualone of the marketplace more from satel- At Cut Rate home in Georgetown— Bill —EQUATION Clinton, it is Marion being Barry, himself. virtual marketplace from satel- — Bill Clinton, Marionreporters. Barry, It’s not as if he wrote the that he once did in Washington. Newspapers,stubbornlylite imagery high and lite costs big imagery ofdata, operat- andit offers big data, it offers — storyBill“He Clinton, for was his one MarionWash- of those Barry, peoplefor a prettyread encomiums fair tale: Boston to him walking away from a conver- lite imagery and big data, it offerstions, often quietly trying to tough to imagineRonald a newspaper- Reagan, you name it — Ronald Reagan, you name it — inga new a solar route business. to aattracting new route custom-to attracting custom- ington Post,Ronald hewho picked couldReagan, makethe youreport- you name feelDAVID like itBrahmin, —a Benarticles, Bradleejunior naval likehe thisofficeredited insation them. he ceasedBut jour to find- interest-and people’s regard for them, have shrunk nudge them toward change from Tuesday at the age of 93man at his ever playingMr.Tuesday the Bradlee kind atof theout-tilted age a of room 93 at hisjust by Mr. Bradlee tilted a room just by ers,Other which solar is companies stillers,a new one which routehaveof isthe es-still to more attractingone of the more custom- Tuesday at the age of 93 at ers.his It’s notMr. as superstarBradlee if he wrote tiltedjust theby a being roomarti- in just theWorld byone War and II, wonder: Paris in the ’50s,ing were common — but he was the inside, rather than pushingAs New Perk home in Georgetown —size it is role that hebeing oncehome did himself. in in Georgetown — it is being himself. nalists are people who will go where since he ran The Post. tablishedstubbornly corporate highstubbornlyers, costs partnerships which of high is operat- still costs one of of operat- the more cles, he editedbeingsame them. himself. room But with journal- him,” DavidCARRfriend Von What’s of the Kennedys,the big deal? tormen-completely hypnotized by the to funnel new customers to them. from the outside through more tough to imaginehome a newspaper- in Washington.Georgetown Newspapers, —tough “Heit is was to imagine and one of a those newspaper- people “He was one of thosethey people are pointed, and Mr. Bradlee He took over an also-ran paper anding turned a solar business. ingstubbornly a solar business. high costs of operat- tough to people’simagine regard a newspaper- forman them,ists ever haveare playing people “HetheDrehle, who kind was willofa one longtimeout- go of where thosewho Post could people writertor make of Nixon.youAfter feel Helikeall, washea didn’t Zelig-likechase in of a good story. SolarCity, for instance,ingOther a solar recentlysolar business. companies have es-confrontational tactics. man ever playing the kind of out- who could make younow feel at Time,like a told meTHE by phoneMEDIA on announcedOther solar that itcompanies was renewing have a es- From First Business Page shrunk since he ransize Thethey role Post. that are he pointed,who once could did and in make Mr. Bradlee yousuperstar feelEQUATION likehis just a ability bycover beinggenerally to thein appear the Watergate atpointed critical Histo own important, life and persona it make into a formidable fighting ship like the one on tablished corporate partnerships That has sometimes earned size role that heman once ever did playingin the superstarkind of out- just by beingTuesday. in the “Every woman in the tablished corporateOther partnerships solar companies have es- He took over anWashington. also-ran paper Newspapers, and same room withstory him,” Davidfor his Von Wash- deal with Honda thatto funnel provides new itscustomers to them. size role that he once samedid ingenerally room with superstarpointed him,”room David towanted just important, Von by to beingbe with in him, thejunctures and consequential in American history. subjects.for a pretty People fair tale: who Boston which he served in World War II. Once the news- tablished corporate partnershipsthem criticism from other groupstions, often quietly trying to Washington. Newspapers,and andturned it into people’sa formidable regard for them, have Drehle, a longtime Post writer systemsto funnel to new the automaker’scustomersSolarCity, for cus-to instance,them. recently Washington. Newspapers, consequentialand sameevery subjects. room man with in People the him,” roomington David wanted Post, VonI toknew he picked him in the the report- mid-’90s, Brahmin, junior naval officer in tomers at a discount.to funnel new customers to them.of being too cozy with thenudge very them toward change from people’s regard for them,fighting have ship likeDrehle, theshrunk one a onsince longtime he ran Post The Post. writer nowworked at Time, told for me him by phone went on through walls to bring paper he oversaw gained steam, there SolarCity,was only for announced instance, that recently it was renewing a who workedDrehle, forbe him.”him a longtime went Posters. writer It’swhen not as he if was he wrote vice president the arti- atWorld War II, Paris in the ’50s, ALEX GALLARDO/REUTERS “It’s over 100,000SolarCity, people who for instance, recentlybusinesses responsible for thepollu- inside, rather than pushing people’s whichregard he for served them,now in World Hehave at tookTime, War over toldII. an me also-ran by phone paper on Tuesday. “Every woman in the announced thatdeal it was with renewing Honda that a provides its shrunk since he ran The Post. cles,back he those edited stories,them. But some journal- of which revealed the the relentless effort to beat the competition,are all prequalified to because they tion, but some are pursuingfrom simi- the outside through more shrunk sinceOnce thehe rannewspaper TheTuesday. Post. hethrough oversaw “Every wallsnow woman toatHe bringTime, was in thea backtold durable me thoseroom celebrityby wanted phonelarge in toon beof ThewithMr. Bradlee, him,Post, and but left, he andwas Bob stillfriend Woodward of the Kennedys, reflecting tormen- on the Watergate scandal in a 2011 interview. deal with Hondasystemsannounced that provides to the that automaker’s itits was renewing cus- a He took over an also-ran paper and turned it into a formidable have good jobs,” said David Le- He tookgained over steam, an also-ran there wasstories, paper only the someTuesday.Washington of which “Every revealed and woman beyond,everyiststrue man arein partly large,coursethe inpeople the stillroom who of engaged, wanted Awillmerican go to whereperpetually historytor of Nixon.and some He was of Zelig-like find in and woo talent, to pursue targets that The tomersdeal with at a discount.Honda that provideslar its paths as climate advocatesconfrontational tactics. and turned it into a formidable roomfighting wanted ship liketo be the becausewith one onhim, he wasand the rare person vine,systems chief of to Geostellar. the automaker’s “They’re cus- relentless effort to beatthe the true com- courseroom wantedof American to be behis-withthey whichhim.” him, areon and alteredpointed, the hunt and it.for Mr.political Bradlee gossiphis or ability to appear at critical ALEX GALLARDO/REUTERS systems“It’s over to 100,000 the automaker’s people who grapple cus- with how best to engageThat has sometimes earned fighting ship likeand the turned one on it into a formidableeverywhich man he served in the in room whoWorld becamewanted War II. more to handsome as The Post, he watched with envy generate daily discoursePost that deemedJanet worthy. Cooke affair, a big blemish goingtomers to pass at a thediscount. credit.” petition, to find andOnce wootory the talent, andnewspaper tosomeevery ofhe man whichoversaw in the altered roomHegenerally it. wanted was newsrooma durable pointedto as celebrity The intrigue. to important,New in York He Mr. Heraldwas Bradlee, a Tribunede-junctures left, andmadein American Bob people Woodward laugh, history. spill reflecting their cof- on onthe a Watergatevery shiny run. scandal in a 2011 interview. aretomers all prequalified at a discount. because theypowerful, moneyed intereststhem in criticism from other groups which he servedfighting in World ship War like II. the onebe him.” on he grew older. A photoWashington fromThe just and newspaper beyond, partly business can be a grand en- In the more thanALEX quarter-century GALLARDO/REUTERS Forthat“It’s the overhe companies, 100,000have good people the jobs,” ar- who said David Le- pursue targets thatgained The ThePost steam, newspaper therebe him.” was onlybusiness the canconsequentialcent, if relentlessly subjects.and magazines People loyal, like Esquiresource Iand knew himfee or in throw the mid-’90s, The Post down in Mr. Bradlee could be almostALEX GALLARDO/REUTERS “It’s over 100,000 people achieving who their goals. of being too cozy with the very which he served in WorldHe War was II. a durabletwo celebrity years ago in thatbecause ranMr. with Bradlee,he a was the left,rare personand Bob Woodward reflecting on the Watergate scandal in a 2011 interview. rangementare all prequalified offersvine, a way chief because to attract of Geostellar. they “They’re Once the newspaper hedeemed oversaw worthy. relentless effort to beat the com- whodeavor, worked but for mostPlayboy him went of were the using people a differentwhen who hecommit wasdisgust. vice jour president- helped at lead thecartoonishly newsroom, ambitious. from Asked 1965 by to 1991, he are all prequalified because theyIncreasingly, said Dan Reicher,businesses responsible for pollu- Once the newspaper heWashington oversawbe a grand and endeavor,beyond,HePost was piece apartly butdurable shows most whoa celebrityremarkably of becamewhen in more I covered handsomeMr. Bradlee, The as Post Theleft, as Post, theand he Bob watched Woodward with envy reflectinggenerate on daily the discourse Watergate that scandalJanet in Cooke a 2011 affair, interview. aandhave big retain blemish good a work jobs,”going force said to that pass David is thein- credit.” Le- gained steam, there was onlyIn the the more thanpetition, quarter-cen- to find and woo talent, to vocabulary, a so-called New Jour- He had nothing of the common- Katharine Graham, The Post’s tion, but some are pursuing simi- the peopleWashington whogood-looking commit and journal- 90-plus-year-old, beyond,hethrough nalismgrew partly older.editor walls woulda A photo of to the bring never from Washington justback be those mistakenas CityThe New largePa- Yorkfor of The largerHerald Post, Tribune than but he wasmadedoubled still people laugh,its staff spill theirand cof- circulation,on a very shiny and run. multipliedcreasinglyvine, chief attuned of Geostellar.have For to the good the “They’re envi- companies, jobs,” said the David ar-executive Le- director of the Steyer- gained steam,tury that there he helped wasbecausepursue only lead the targetshe was that the The rare Post person nalism, to expand the ways in er about him, hosting and grilling publisher, about his interest in relentless effort to beat the com- ism wouldbecause neverpatrician be he mistaken waspirate. the Fewtwo rare forstories,The journalistsyears person Post,per. ago some thatheBut watchedof raneven which with though awithrevealed envy I barelyand magazineslarge,generate still like dailyEsquireengaged, discourse and perpetuallyfee that or throw TheJanet Post Cooke down in affair, a bigMr. blemish Bradlee couldronment be almost and to therangementvine, steps chief employ- offers of Geostellar. a way to attract “They’reTaylor Center for Energy Policylar paths as climate advocates relentlessnewsroom, effort to frombeatwho 1965 deemedthe became tocom- 1991, worthy. he more handsome as life. Journalistswhich storiesare bystanders were told. who muchchronicle of the world’s its elite ambitions. at the the topHe job would at the paper, have he imme-been agoing terrible to pass the credit.” petition, to find and woo talent, to whocould became suggest more that Posthandsome theytheas piece Theweretrue shows New bet-course as Yorka remarkably ofThe AmericanHerald Post, heTribune his-watchedPlayboyon madewerewith the usingenvy huntpeople a for different laugh, politicalgenerate spill gossip disgust.dailytheir orcof-discourseon a that very shinyJanet run.cartoonishly Cooke affair, ambitious. a big blemish Asked by andgoing retain to pass a work the force credit.” that is in-and Finance at Stanford Univer-grapple with how best to engage petition, doubledto find andits staff woohe and grewtalent,In circulation,larger the older. moreto than thanA photolife. quarter-cen- Journalists from just are knew him,So he in was 1969, hilarious he conjured to Style, a Georgetown home he shared diately replied that he would For the companies, the ar- pursue targets that The Post he grewter looking older. than A photo thegood-looking torymovieand from andmagazines stars just some 90-plus-year-old, of aslike which The Esquire New altered a York andvocabulary, it. Heraldnewsroomfee aorTribune so-called throw intrigue. TheNewmade PostJour- He people down wasHe a inlaugh, de-had nothing spillMr. theirof the Bradlee cof-common- couldon a Katharinevery be almost shiny Graham, run. The Post’s creasinglyFor the attuned companies, to the envi- the sity, ar- groups are working powerful, with moneyed interests in and multiplied itstwo ambitions. yearsbystanders ago He that who ran chronicle with a the ex- bump into.hip, cheeky section of the news- with Sally Quinn, a Post society “give my left one” for the oppor- rangement offers a way to attractBETTMANN/CORBIS pursue targets that Thetury Post that he helped wholead playedthe them,patrician as Jason pirate. 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Twitter:An @carr2n editorthan Clarkwho Kent. tooktergate.and partied After he like became ifa Chuckmovie editorADVERTISING Berrystar. of the had shackles walkedAnybody of intoconvention a whomajority-black hasand everitzer Prize city. being His effortsreturned to in thetoed walked.the hiring of a reportercorporate who uralAmerica. extension of current sustain-competitive approach, it makes “I had a good seat,” he told The By some estimations, including Glenncustom Miller show striped and shirts started he wore cover the black community in had already been vetted and all solar panels at theircorporate facilities, of- America. energy because it was such an in- “I had a good seat,” he told The By some estimations,Now including that he is goneGlenn — Millerhe died show on andwatched started Mr. Bradleecover enter the black a community in had already been vetted and all ability efforts, executives of thesense for environmental organ- American Journalism Review in his own,an his also-ran most enduring paper ac- playingwithout guitar. fail, He andexpanded a voice the that wasdeeper ways, combined with an but hired, because “nothing fering preferentialcompanies parking said, and whether cutting finitesimal part of the energy pic- American Journalism Review in but hired, because “nothing izations to build alliances with complishment hadhis own, nothing his mostto do enduringvernacular ac- of newspapering,playing guitar. en- He expandedroomovereager knows the desire thatdeeper whatever to believe ways, “it” in combined an clanks with when an he walks.” charging stationscarbon for electric emissions ve- by installing a mix of gravel and gravitas thatADVERTISING the business community toture get and prices were so high,” Mr. Email: [email protected]; Helpingwith theand Pentagon turned complishmentParents Papers it orinto Wa- had anothingDealabling to real, do Withactualvernacular writers Learning toof shednewspapering,is,unbelievable he had en- a lot andstory, ofovereager it. There led toAttention wasa desire Pul- the to believeBen in Bradlee an Issues clanksclanked when when he he walks.”hicles,ers take or to introducing preservesolar panels it. Meatless It isat atheir nat- facilities, of- had a hearty (and generally pro- Mondays at the cafeteria.ers take to preserve it. It is athis nat- technology to market.” Reicher said. “Now that it’s be- Twitter: @carr2nEmail: [email protected];tergate. After hewith became the Pentagon editor of Papersthe shackles or Wa- of ablingconvention real, actualand writerssmile,itzer toPrize a shedflash being of unbelievablewhite returned teeth in story,the ledwalked. to a Pul- Ben Bradlee clankedural when extension he feringof current preferential sustain- parking and fighting ship. fane) word for everybody. In a “I get the emails:ural ‘Why extension aren’t of current sustain-For Geostellar, which builtcoming a a more mainstream, cost- Twitter: @carr2nBy JANE L. LEVERE tergate.games After aimed he at became specificAn ageseditor editor and of whothe shackles took of conventionmatching and the whiteitzer collar Prize of being the returnedCalifornia, in the Berkeley,walked. called the ability efforts, charging executives stations of thefor electric ve- competitive approach, it makes town notorious for big entrances we recycling this?’hicles,ability or ‘Why or efforts, don’t introducing executives Meatless ofvirtual the marketplace from satel- ONPROFIT groupsHelping spe- issues; a system Parents that lets parents Deal Withcustom Learning striped shirts he wore and Attentioncampaign a “one-two punch.” Issues He companies said, whether cutting — Bill Clinton, Marion Barry, we have 45,000 moreMondays electric-ve- at the cafeteria. sense for environmental organ- cializing in children’s receive personalizedan recommen- also-ran paper without fail, and a voice that was added: “It reduces the stigma companies said, whether cuttinglite imagery and big data, it offers Ronald Reagan, you name it — hiclecarbon charging emissions stations?’"“I get by the installing saidemails: ‘Why aren’t izations to build alliances with learning and attentionBy JANE L. LEVEREdations for help forgames their aimedchil- atADVERTISING specific ages and and the blame andCalifornia, provides spe- Berkeley, called the carbon emissions by installinga new route to attracting custom- ADVERTISINGa mix of gravel and gravitas that Alisolar Ahmed, panels who at manageswe their recycling facilities, energy this?’ of- or ‘Why don’t the business community to get issues will onTuesday Thursday at thedren; age and of 93 practical at hisissues; tipsand on a systemdeal-Mr.turned Bradlee that lets it tilted parentsinto a room a just by cific strategies forcampaign help. It’s a “one-two punch.” He solar panels at their facilities,ers, of- which is still one of the more N ONPROFITing groups with daily spe- challenges, like had a hearty (and generally pro- powerful combination.” andfering sustainability preferentialwe at have Cisco. parking 45,000 “So more and electric-ve- this technology to market.” introduce a new websitehome and in a Georgetown — it is receive personalizedbeing himself. recommen- added: “It reduces wethe hadstigma a really goodfering feeling preferential that parking stubbornly and high costs of operat- cializing incompleting children’s homework. fane) word for everybody. In a Dr. Peter S. Jensen, chief exec- charging stationshicle for charging electric stations?’" ve- said public service advertisingtough cam- to imagine a newspaper-dationsfighting for help“He for ship.was their one chil- of those people and the blame and providesour employees spe- would engage and For Geostellar, which built a learning andThe attention website is also establish- town notorious for big entrances utive of the Reach Institute (for hicles, or introducingAlicharging Ahmed, Meatlessstationswho manages for electricenergying ve- a solar business. Helpingpaign that Parentswas created with the Deal Withdren; andwho practical could Learning tips make on deal- you feel like a and Attention Issuescific strategies for help.latch It’s onto a this kind of discount.” virtual marketplace from satel- man issuesever playing will on Thursday the kind of out- andhicles, sustainability or introducing at Cisco. Meatless “So Other solar companies have es- HelpingAdvertising Council.N Parentsing an online community ingDeal with for daily par- challenges, With like Learning— Bill Clinton, Marion and Barry, AttentionResource for Advancingpowerful Issues Chil- combination.”Mondays at the cafeteria. That interest is already evi- lite imagery and big data, it offers introducesize role a new that website entshe once dealing and dida with in these matterssuperstar just by being in the dren’s Health), which teaches the weMondays had a really at the good cafeteria. feeling thattablished corporate partnerships The website, Understood.org, completing homework. Ronald Reagan, you name it — Dr. Peter S. Jensen,dent, “Ichief theget exec- companiesthe emails: said. ‘Why Three aren’t a new route to attracting custom- By JANE L. LEVERE gamespublic aimed service at advertising specificto chat ages withcam- otherand parents facingsame room with him,” David Von California,use of mental Berkeley, health called therapies the for our employees would engage andto funnel new customers to them. Byis JANEintended L. LEVERE to help parentsWashington. bettergames Newspapers, aimed at specific andTheTuesday ageswebsite andat is the also age establish- of 93 at his Mr. Bradlee tilted a room just by California,utive of Berkeley,the Reach InstitutecalledCiscowe recycling executivesthe (for this?’ have“I orget already‘Why the emails:don’t ‘Why aren’t issues;paign thata system was created thatthe letssame with parents theissues. It is in EnglishDrehle, a longtime Post writer campaignchildren a and“one-two adolescents, punch.” pre- He latch onto this kind of discount.” ers, which is still one of the more ONPROFIT groupsunderstand spe- these issuespeople’s and pro- regard for them, haveing an online community for par- being himself. Resource for Advancingdecided Chil- to installwe solar recycling systems this?’ or ‘Why don’tSolarCity, for instance, recently receiveAdvertising personalized Council.issues;and recommen- Spanish,a system and that informationhome lets parents in Georgetown on — it is added:dicted “It that reduces thecampaign website the stigma would a “one-two be wepunch.” have He45,000 moreThat interestelectric-ve- is already evi- stubbornly high costs of operat- cializing in children’svideONPROFIT advice on groupsdealingshrunk withspe- them. since he ran The Post.ents dealingnow with at theseTime, matters told me by phone on dren’s Health), whichin theirteaches homes the throughwe have Geostel- 45,000 more electric-ve-announced that it was renewing a The website, receiveUnderstood.org,the site personalized can be read tough aloudrecommen- to to the imagine a newspaper- “He was one of those people helpful, but said:added: “Families “It reduces will thehicle stigma chargingdent, stations?’" the companies said said. 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NLearning Disabilities,fighting one in five shiping likethroughwith the daily aone series challenges, on ofthe television,Washington. site canlike be ra- read Newspapers, aloud to the and same room with him,” David Von bring about broad,powerfulhelpful, new combination.” recogni- but said: “Familieswe had will a really good feeling that to funnel new customers to them. introduce a new websitecompleting andAccording a homework. to the 2014 State of Dr. Peter S. Jensen, chief exec- the program, saidlar, Gayle Mr. Schuler, Levine said. At 3M, em- public service advertisingpeople cam- in the United States age 3 dio, print, outdoorvisitor. and digitalbe ads him.” Drehle, a longtime Post writer tion across society,have especially to find it,in get toour it, trust employees it. wewould had engage ALEXa really GALLARDO/REUTERS and good feeling that“It’s over 100,000 people who public service advertisingLearningThe cam-which website Disabilities he servediscompleting also Report establish- in World homework. War people’sII. regard for them, have utive of the ReachDr. Institute Peter S. (for Jensen,vice chief president exec- forployees global sustain- lined up at a kiosk at SolarCity, for instance, recently paign that was created withto 20 hasthe problems with reading, created by Publicis KaplanThe website Tha-He is was being a promoteddurable celebrity in Mr. Bradlee, left, and Bob Woodwardmisunderstood reflecting orIt’s stigmatized always on the a Watergatechallenge,abilitylatch how ontoat scandal theto this company. kindour in a employees of2011 discount.” interview. would engageare and all prequalified because they paign that was createding withfrom anOnce onlinethe National the community newspaperThe Center website for for he par- oversaw is alsoshrunk establish- since he ran The Post. now at Time, told me by phone on Resource for Advancingutive of the Chil- Reach Institute (for lunchtime to learn more about announced that it was renewing a Advertising Council. math, writing, focus and atten- ler, a New York agencythrough that aWashington seriesis of television, and beyond, ra- partly areas.” bring about broad, newPricingThat recogni- interest and savingslatch is willonto already vary, this kind evi- of discount.”have good jobs,” said David Le- Advertising Council. entsLearning dealinggained Disabilities, steam,withing these partan there oneonline of matters thein was five Publiciscommunity only theGroupe.He for took par- over an also-ran paper Tuesday. “Every woman in the dren’s Dr.Health), Mark L. Resourcewhich Wolraich, teaches for the Advancingdi- the Chil- the program, said Gayle Schuler, deal with Honda that provides its The website, Understood.org,tion. people in the United States age 3 dio, print, becauseoutdoor and he digitalwas the ads rare person tion across society, dependingespecially in on factorsThat like interest the is already vine, evi- chief of Geostellar. “They’re relentlessents effort dealingIn to one beat 15-second with the thesecom- TVand ad,matters turned a fa- it into a formidable room wanted to be with him, and rector of the dren’sChild Study Health), Center whichdent, teaches the the companiesvice president said. 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A photo from justbe him.” Health Sciences Center in Okla- decided to install solar systems ALEX GALLARDO/REUTERS “It’s over 100,000 people who understandbrains these are wired,”issuesandtion. saidand Spanish,pursue Shelly pro- targets andthe information same that issues. The Poston It partis whichin of English the he Publicis served Groupe. in World War II. and magazines like Esquire anddicted thatfee or the throw websitechildren TheDr. would Postand Mark adolescents, down beL. Wolraich, incost of thepre- a di-systemMr. Bradlee will be $3 could a watt be almost vide advice on dealing with them. reading?” The phone beepstwo and years ago that ran with a homa City, said the campaign’s in their homesdependingdecided through to Geostel-on install factors solar like systems therangement offers a way to attract London, president of“They’re deemedthe Poses trying worthy.and as Spanish, hard as and informationIn one 15-second on TV ad, a fa- He was a durable celebrity in Mr. Bradlee, left,dicted andrector that Bob of the the Woodward website Child Studyof thewould reflectingCentersystem’s be capacity on the — Watergaterough- scandal in a 2011 interview. are all prequalified because they According to videthe 2014 advice State on ofdealingthe with site them. can be readthen aloud says, to “Searchingthe Once for helpthePost newspaper piece shows he oversawa remarkably Playboy were using a differenthelpful,premisedisgust. but said:was a “good “Families one. 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StateIn of the morewith than Dachshund quarter-cen- breeding.”gained steam, there was only the vocabulary, a so-called New Jour-havefact to findthatHe itit,had is get making nothing to it, it trust broad of the it. may common- Katharinesunlight.lar, Graham, Mr. ButLevine The the said. averagePost’s At base 3M, creasingly em- attuned to the envi- Learning Disabilities ReportYork, one of the 15brains groups are behind wired,” said Shelly can I helpgood-looking my daughter with 90-plus-year-old, her because a he was the rare person Health Sciences Centerlar’sployees inregular Okla- lined price up and at almost a kiosk 34 at vine, chief of Geostellar. “They’re Learning Disabilities ReportThetury website that heisvisitor. being helpedWhen promoted the lead father the nextrelentless inquires, effort to beat the com- It’s alwaysreduce the a challenge, stigmahave tothat find how frequently it, to get to it, trust it. cost of a system will be $3 a watt from the National Centerthe for initiative. 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I’m sure the Ad Council’s available to employees at the Mondays at the cafeteria. carbon emissions by installing together, we canthey help need. in a wayIf we we put our“I wanteffortsFeatured to be on understood.” the website is The a se- ad is everything. Put yourself in about someone’s child. 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Steven It provideszero, and Mr. Al- California,fam- Levinelarwhich said. bulk-buying Berkeley, the payments calledprogram. the would go to cannot dowriting, on our math own,” and Ms.and organization. videosLon- thatthen allowways describes parents getting to theyou, lynew as understand our website wayissues; in.” their acluding frustration. system weekly that Twitterletsto tread parents chats carefully.” for Stephen Hinshaw,utive a professorof the Advertisingsiderable Council. amountexandrailies of traffic withCohen someto the Children’s helpfulwill informa-also Medi- campaignbe accessiblezero,The a to“one-two Mr. qualified discounted Levine punch.” said. rate willHe bewe recycling this?’ or ‘Whyfering don’t preferential parking and don said. In addition, thereas are“a freeapps onlineand ONPROFIT resourceThe problems about groups the spe- ads address parents and experts. of psychology at the University calof Centerwebsite.” of New York in New applicantsGeostellar, through which Dec. 31. received an don said. experience firsthandas “a freehow chil-online resourceWe took aboutthereceive cultural personalized phenom- recommen-Social media channels will be The advertising and website cal Centertion. I’m of sure New the York Ad Council’s in Newadded: available“ItGeostellar, reduces to the employees which stigma received at thewe an have 45,000 more electric-ve-charging stations for electric ve- Stating that “with the right learningdren can and struggle attentioncializing with reading, issues in children’s de- enon of Siri, a smartphone not al- used to promote the website, in- were mostly praisedHyde Park,by experts. N.Y., saidsupport that al- will end up Energydriving a Departmentcon- partner grant companies aimed indefinitely. It hicles, or introducing Meatless Stating that “with the right learning and attentionA issues printdations Helpingde- ad in for a help campaign for their to chil- helpParents parents understand Deal how chil- With LearningHyde Park, N.Y., said that and al-and the EnergyblameAttention and Department provides spe-grant aimed hicleIssues charging stations?’" said support, parents can help chil- signedwriting, to mathhelp andyoulearning organization. help yourand attention child ways getting you, as Aour print way in.” ad including a campaign weekly Twitter to help chats parents for understandStephen Hinshaw,though how a chil-professorthe TV ads weresiderable “visually amount ofat traffic lowering to the solarwill also costs, be accessible has an to qualified Mondays at the cafeteria. support, parents can help chil- signed to help you helpdren your candren; child struggle and practical with reading, tips on deal- writing, math and organization. though the TV ads were “visuallycific strategiesat lowering for help. solar It’s costs,a hasAli an Ahmed, who manages energy dren unlock their strengths and thriveIn addition, in school thereissues and are in apps will life.” andon ThursdayThe problems the adsdren address can struggleparents with and experts.reading, writing, mathof psychology and organization. grabbing,at the University I’m not of surewebsite.” it’s fair to automated systemapplicants that through allows Dec. 31. “I get the emails: ‘Why aren’t dren unlock their strengthsN and thrive in school and in life.”ingBy JANEwith daily L. LEVERE challenges, likegames aimed at specific ages and grabbing, I’m not sure it’s fairpowerful to automated combination.” system California, that allowsand Berkeley, sustainability called the at Cisco. “So reach their full potential,” the Larissaintroduce Kirschner, a newa website creative and a compare ADHD and reading dis- homeowners to type in their ad- reach their full potential,” the Larissa Kirschner, a creative issues; a system that lets parents compare ADHD and reading dis- homeowners to typecampaign in theirwe ad-a had“one-two a really punch.” good Hefeelingwe that recycling this?’ or ‘Why don’t website said it would provide directorpublic at Publicis service Kaplanadvertising Tha- cam-“are notcompletingONPROFIT an easy subject homework. groups to dis- spe- “All parents have such high as- abilities to an adult’s frustrations dress andDr. see Peter options S. Jensen, and esti-chief exec- website said it would provide director at Publicis Kaplan Tha- “are not an easy subjectreceive to dis- personalized“All recommen- parents have such high as- abilities to an adult’s frustrations dress and see optionsadded: and “Itour esti- reduces employees the stigma would engagewe and have 45,000 more electric-ve- “state-of-the-art technology, per- ler whopaign created that thewas ads created with with thecuss in advertising,”Thecializing website in children’s saidis also Ms. establish-pirations for their children. When with voice recognition software. mates ofutive potential of the savingsReach Institute before (for “state-of-the-art technology, per- ler who created the ads with cuss in advertising,” dationssaid Ms. for help pirationsfor their chil- for their children. When with voice recognition software. mates of potential savingsand the before blamelatch onto and thisprovides kind ofspe- discount.”hicle charging stations?’" said sonalized resources, free daily Scott AdvertisingDavis, another Council. creative di- Kirschner,inglearning an the online mother and community attention of a 71/2- for par-they see them having difficulties, It’s a little bit of a stretch.” ADHD connectingResource with for installers Advancing and Chil- Ali Ahmed, who manages energy sonalized resources, free daily Scott Davis, another creative di- Kirschner, the motherdren; of a 7and1/2- practicalthey tips see on them deal- having difficulties, It’s a little bit of a stretch.” ADHD connecting with installerscific strategies andThat for interest help. It’s is a already evi- access to experts, a secure online rector, said,The website,“The crux Understood.org, of the year-oldents issuesson dealing with will learning with on Thursday these and matters at- the biggest barrier is denial. The is an abbreviation for attention- lendersdren’s if they Health), decide to which proceed. teaches the access to experts, a secure online rector, said, “The cruxN of the year-old son with learninging with and daily at- challenges,the biggest like barrier is denial. The is an abbreviation for attention- lenders if they decidepowerful to proceed.dent, combination.” the companies said. Threeand sustainability at Cisco. “So community” and practical tips. campaignis intended is that tounderstanding help parents betterintroducetentionto issues. chat a new with “You’re website other talking parentsand a facingcampaign shows empathy and of- deficit hyperactivity disorder. The use company of mental said health it was therapies in for we had a really good feeling that community” and practical tips. campaign is that understanding tention issues. “You’recompleting talking homework.campaign shows empathy and of- deficit hyperactivity disorder. The company said Dr. it wasPeterCisco in S. Jensen, executives chief exec- have already Featured on the website is a se- is everything.understand Put these yourself issues in and pro-publicabout theservicesomeone’s same advertising issues. child. ItYou is cam- inhave Englishfers hope to parents,” said Peggy The website, he added, “is gen- talks withchildren Cleveland and adolescents,about a simi- pre- our employees would engage and Featured on the website is a se- is everything. Put yourself in about someone’s child. TheYou websitehave isfers also hope establish- to parents,” said Peggy The website, he added, “is gen- talks with Cleveland utiveabout of a thesimi-decided Reach to Institute install (forsolar systems ries of interactive simulations children’svide adviceshoes and on dealing you can with tru- them.paignto be morethatand wasSpanish, sensitive, created and really with information havethe onConlon, president and chief exec- erally very nice. It provides fam- lar bulk-buyingdicted that program. the website would be latch onto this kind of discount.” ries of interactive simulations children’s shoes and you can tru- to be more sensitive, ingreally an onlinehave communityConlon, president for par- and chief exec- erally very nice. It provides fam- lar bulk-buying program.Resourcein for their Advancing homes Chil- through Geostel- and videos that allow parents to ly understand their frustration. Advertisingto treadthe carefully.” site Council. can be read aloud to theutive of the Advertising Council. ilies with some helpful informa- The helpful, discounted but said: rate “Families will be will That interest is already evi- and videos that allow parentsAccording to ly understand to the 2014 Statetheir frustration.of to tread carefully.” ents dealing withutive these of mattersthe Advertising Council. ilies with some helpful informa- The discounted ratedren’s will Health),lar, be Mr. which Levine teaches said. the At 3M, em- experience firsthand how chil- We took the cultural phenom- TheSocial visitor.website, media Understood.org, channels will be The advertising and website tion. I’m sure the Ad Council’s availablehave to to employeesfind it, get to at it, thetrust it. dent, the companies said. Three experience firsthand how chil-Learning WeDisabilities took the Reportcultural phenom- Social media channelsto chat will with be other Theparents advertising facing and website tion. I’m sure the Ad Council’s available to employeesuse of atmental ployees the health lined therapies up at for a kiosk at dren can struggle with reading, enon of Siri, a smartphone not al- isused intended to promoteThe to website help the parents website,is being better in-promotedwere mostly praised by experts. support will end up driving a con- partnerIt’s companies always a indefinitely. challenge, how It to Cisco executives have already dren can struggle with reading,from the Nationalenon of Siri, Center a smartphone for not al- used to promote the website,the same in- issues.were It is in mostly English praised by experts. support will end up driving a con- partner companies indefinitely.children lunchtimeand It adolescents, to learn pre- more about writing, math and organization. ways getting you, as our way in.” understandcludingthrough weekly these a Twitter series issues of chats and television, pro- for ra-Stephen Hinshaw, a professor siderable amount of traffic to the will alsobring be accessible about broad, to qualified new recogni- decided to install solar systems writing, math and organization.Learning waysDisabilities, getting one you, in as five our way in.” cluding weekly Twitterand chats Spanish, for and informationStephen Hinshaw, on a professor siderable amount of traffic to the will also be accessibledicted to qualified thatthe the program, website said would Gayle be Schuler, In addition, there are apps and The problems the ads address videparents advicedio, and print, on experts. dealing outdoor with and them. digital adsof psychology at the University of website.” applicantstion through across society, Dec. 31. especially in in their homes through Geostel- In addition, there are apps peopleand in theThe United problems States the age ads 3 address parents and experts.the site can be readof psychology aloud to the at the University of website.” applicants through Dec.helpful, 31. butvice said: president “Families for globalwill sustain- Accordingcreated to by the Publicis 2014 State Kaplan of Tha- misunderstood or stigmatized lar, Mr. Levine said. At 3M, em- to 20 has problems with reading, visitor. have to findability it, get at the to it, company. trust it. Learningler, Disabilities a New York Report agency that is areas.” ployees lined up at a kiosk at math, writing, focus and atten- The website is being promoted It’s alwaysPricing a challenge, and how savings to will vary, tion. from thepart National of the Publicis Center for Groupe. Dr. Mark L. Wolraich, the di- depending on factors likelunchtime the to learn more about LearningIn Disabilities, one 15-second one TVin five ad, a fa-through a series of television, ra- rector of the Child Study Centerbring about broad, new recogni- the program, said Gayle Schuler, “They’re trying as hard as dio, print, outdoor and digital ads tion acrosspitch society, of a especially roof andthe in levels of they can, but it’s the way theirpeoplether in the asks United his smartphone, States age 3 “How at the University of Oklahoma sunlight. But the average vice base president for global sustain- to 20 hascan problems I help my with daughter reading, with hercreated by Publicis Kaplan Tha- Health Sciences Center in Okla-misunderstood or stigmatized ability at the company. brains are wired,” said Shelly ler, a New York agency that is areas.” cost of a system will be $3 a watt London, president of the Posesmath, writing,reading?” focus The and phone atten- beeps and homa City, said the campaign’s of the system’s capacity — rough-Pricing and savings will vary, tion. then says, “Searching for helppart of the Publicis Groupe. premise was a “good one. The Dr. Mark L. Wolraich, the di- depending on factors like the Family Foundation, based in New In one 15-second TV ad, a fa- rector ofly the 17 Child percent Study lower Center than Geostel- York, one of the 15 groups behind“They’rewith Dachshund trying as hard breeding.” as fact that it is making it broad may lar’s regular price and almostpitch 34 of a roof and the levels of they can,When but theit’s fatherthe way next their inquires,ther asks his smartphone, “How reduce the stigma that frequentlyat the University of Oklahoma sunlight. But the average base the initiative. can I help my daughter with her Health Sciencespercent Center lower in than Okla- the average The groups first worked to- brains “Whyare wired,” do you said not Shelly get me?” the goes along with mental health is- cost in the United States lastcost year of a system will be $3 a watt London,phone president responds, of the “I Poses do. This isreading?” The phone beeps and sues.” homa City, said the campaign’s of the system’s capacity — rough- gether in 2012 and later conduct- premise ofwas $4.53, a “good according one. The to the federal Familywhat Foundation, it feels like based for inkids New with then says, “Searching for help He said his only reservation ly 17 percent lower than Geostel- ed research with over 2,200 par- fact that government.it is making it broad may York, onelearning of the and 15 groups attention behind issues. withRe- Dachshund breeding.” was that the 15 groups behind the lar’s regular price and almost 34 ents about their and their chil- When the father next inquires, reduce the Thestigma program that frequently is available for the initiative.directing to Understood.org.” initiative did not include many percent lower than the average dren’s needs; this information “Why do you not get me?” the goes alongleasing with mental or buying health solar is- systems. The groupsA print first ad worked shows a to- page of advocacy groups and profession- cost in the United States last year was used to create the new web- phone responds, “I do. This is sues.” Homeowners paying an average getherlined in 2012 paper, and latera pencil conduct- and an eras- al organizations that could en- of $4.53, according to the federal site and advertising. The groups what it feels like for kids with He saidof his $147 only a reservation month for electricity ed researcher; the with child’s over writing 2,200 par- on the pa- hance its credibility. government. realized that “parents need help learning and attention issues. Re- was thatwould the 15 groupsinstead behind pay an the average of ents aboutper has their been and erased their chil- many times. Dr. Andrew Adesman, chief of The program is available for and they’re not getting the help directing to Understood.org.” initiative$97 did a not month include over many 12 years if they dren’s Whatneeds; is this left informationsays, in dark letters, developmental and behavioral leasing or buying solar systems. they need. If we put our efforts A print ad shows a page of advocacyfinanced groups andthe profession-entire system, after was used“I want to create to be the understood.” new web- The ad Homeowners paying an average together, we can help in a way we lined paper, a pencil and an eras- pediatrics at the Steven and alAl- organizationswhich the that payments could en- would go to site andthen advertising. describes The the groupsnew website of $147 a month for electricity cannot do on our own,” Ms. Lon- er; the child’s writing on the pa- exandra Cohen Children’s Medi-hance itszero, credibility. Mr. Levine said. realizedas that “a free “parents online need resource help about would instead pay an average of don said. per has been erased many times. cal Center of New York in NewDr. AndrewGeostellar, Adesman, which chief receivedof an and they’relearning not andgetting attention the help issues de- Hyde Park, N.Y., said that al- $97 a month over 12 years if they Stating that “with the right they need. If we put our efforts What isA left print says, ad in in dark a campaignletters, to help parents understand how chil- developmentalEnergy and Department behavioral grant aimedfinanced the entire system, after signed to help you help your child though the TV ads were “visually support, parents can help chil-together, we can help in a way we “I want to be understood.” The ad pediatricsat at lowering the Steven solar and costs,Al- haswhich an the payments would go to thrive in school and in life.” dren can struggle with reading, writing, math and organization. grabbing, I’m not sure it’s fair to dren unlock their strengths andcannot do on our own,” Ms. Lon- then describes the new website exandraautomated Cohen Children’s system Medi- that allowszero, Mr. Levine said. Larissa Kirschner, a creative compare ADHD and reading dis- reach their full potential,” the don said. as “a free online resource about cal Centerhomeowners of New York to in typeNew in their Geostellar, ad- which received an director at Publicis Kaplan Tha- “are not an easy subject to dis- “All parents have such high as- abilities to an adult’s frustrations website said it would provide Stating that “with the right learning and attention issues de- Hyde Park,dress N.Y., and said see that options al- andEnergy esti- Department grant aimed ler who created the ads with cuss in advertising,” said Ms.A printpirations ad in a for campaign their children. to help When parentswith understand voice recognition how chil- software. “state-of-the-art technology, per-support, parents can help chil- signed to help you help your child though themates TV adsof potential were “visually savings beforeat lowering solar costs, has an Scott Davis, another creative di- Kirschner, the mother of a 71/2-dren canthey struggle see them with having reading, difficulties, writing, mathIt’s a littleand bitorganization. of a stretch.” ADHD sonalized resources, free dailydren unlock their strengths and thrive in school and in life.” grabbing,connecting I’m not sure with it’s fair installers to automated and system that allows year-old son with learning and at- the biggest barrier is denial. The access to experts, a secure onlinereach theirrector, full said, potential,” “The crux the of the Larissa Kirschner, a creative is an abbreviation for attention-comparelenders ADHD ifand they reading decide dis- to proceed.homeowners to type in their ad- community” and practical tips.websitecampaign said it would is that provide understandingdirectortention at Publicis issues. Kaplan “You’re Tha- talking“are notcampaign an easy subject shows toempathy dis- and of-“All parentsdeficit havehyperactivity such high disorder. as- abilities to Thean adult’s company frustrations said it wasdress in and see options and esti- Featured on the website is a“state-of-the-art se- is everything. technology, Put yourself per- in ler whoabout created someone’s the ads with child. You havecuss in advertising,”fers hope to parents,” said Ms. said Peggypirations forThe their website, children. he added, When “iswith gen- voicetalks recognition with Cleveland software. about amates simi- of potential savings before children’s shoes and you can tru- to be more sensitive, really have Conlon, president and chief exec- ries of interactive simulations sonalized resources, free daily Scott Davis, another creative di- Kirschner, the mother of a 71/2- they seeerally them veryhaving nice. difficulties, It provides fam-It’s a littlelar bit bulk-buying of a stretch.” program. ADHD connecting with installers and and videos that allow parents toaccessly to understand experts, a secure their frustration. online rector, tosaid, tread “The carefully.” crux of the year-oldutive son withof the learning Advertising and at- Council.the biggestilies barrier with some is denial. helpful The informa-is an abbreviationThe discounted for attention- rate willlenders be if they decide to proceed. experience firsthand how chil-community”We took and the practical cultural tips. phenom-campaignSocial is that media understanding channels will betention issues.The advertising “You’re talking and websitecampaigntion. shows I’m sureempathy the Ad and Council’s of- deficit hyperactivityavailable to disorder. employees at The the company said it was in dren can struggle with reading, Featuredenon ofon Siri, the websitea smartphone is a se- notis al- everything.used to Putpromote yourself the in website, in-about someone’swere mostly child. praised You have by experts.fers hopesupport to parents,” will end said up Peggy driving a con-The website,partner he companies added, “is indefinitely. gen- talks It with Cleveland about a simi- writing, math and organization.ries of waysinteractive getting simulations you, as our way in.”children’s cluding shoes weekly and you Twitter can tru- chats tofor be moreStephen sensitive, Hinshaw, really have a professorConlon, siderablepresident amountand chief of exec- traffic toerally the verywill nice. also It be provides accessible fam- to qualifiedlar bulk-buying program. In addition, there are apps andand videosThe that problems allow parents the ads to addressly understandparents their and experts.frustration. to treadof carefully.” psychology at the Universityutive of of website.”the Advertising Council. ilies withapplicants some helpful through informa- Dec. 31. The discounted rate will be experience firsthand how chil- We took the cultural phenom- Social media channels will be The advertising and website tion. I’m sure the Ad Council’s available to employees at the dren can struggle with reading, enon of Siri, a smartphone not al- used to promote the website, in- were mostly praised by experts. support will end up driving a con- partner companies indefinitely. It writing, math and organization. ways getting you, as our way in.” cluding weekly Twitter chats for Stephen Hinshaw, a professor siderable amount of traffic to the will also be accessible to qualified In addition, there are apps and The problems the ads address parents and experts. of psychology at the University of website.” applicants through Dec. 31. Nxxx,2014-10-23,B,004,Bs-BW,E1Nxxx,2014-10-23,B,004,Bs-BW,E1 Nxxx,2014-10-23,B,004,Bs-BW,E1

B4 N B4 N THE NEW YORK TIMESTHE NEW BUSINESS YORK TIMESTHURSDAY, BUSINESS OCTOBERTHURSDAY, 23, 2014 OCTOBER 23, 2014 B4 N THE NEW YORK TIMES BUSINESS THURSDAY, OCTOBER 23, 2014 WorkersWorkers Get Get Ben Bradlee’sBen Charmed, Bradlee’sBen Bradlee’s Charmed,CharmingNxxx,2014-10-23,B,004,Bs-BW,E1 Charmed, CharmingLife Charming Life Workers Life Get Civilians, people whoCivilians, don’t peoplea 1995 who interview. don’t “I camea 1995 along interview. at “I came along at Civilians, people who don’t thinka the 1995 toppling interview. ofthink a “Isitting came the toppling along atthe of righta sitting time with thethe right right job time with the right job Solar EnergySolar Energy think the toppling of a sitting Americanthe right president time withAmerican withB4 the news- right president job andN withI didn’t news- screw itand up.” I didn’t screw it up.” THE NEW YORK TIMES BUSINESS THURSDAY, OCTOBER 23, 2014Solar Energy American president with news- paperand articles I didn’t is onescrewpaper of human-it up.” articles is oneMr. of Bradleehuman- had the Mr.attention Bradlee had the attention paper articles is one of human- kind’s lastingMr. Bradlee achievements, hadkind’s the lasting attention will achievements,span of a gnat will — anecdotesspan of a of gnat — anecdotes of At Cut RateAt Cut Rate kind’s lasting achievements, will span ofread a gnat encomiums — anecdotes to read of himencomiums walking to away frhimom awalking conver- away from a conver- At Cut Rate read encomiums to DAVIDhim walkingBen Bradlee awayDAVID fr likeom thisa conver-Ben Bradleesation he like ceased thisBen to findsation interest- Bradlee’s he ceased to find interest- Charmed, Charming Life Workers Get one and wonder: one anding wonder:were common —ing but were he was common — but he was As New AsPerk New Perk DAVID Ben Bradlee like this CARRsation he ceased toCARR find interest- one and wonder: ing wereWhat’s common the big—Civilians, but deal? heWhat’s was peoplecompletely the who big don’t deal? hypnotizeda completely1995 by interview. the hypnotized “I came along by atthe As New Perk CARR After all, thinkhe didn’t the topplingAfterchase of all, a sitting ofhe a didn’t good story.thechase right oftime a good with the story. right job Solar Energy What’s the big deal?THE MEDIAcompletely hypnotizedTHE MEDIA by the From First BusinessFrom Page First Business Page cover the WatergateAmericancover president theHis withWatergate own news- life and andpersona HisI didn’t own make screw life andit up.” persona make After all, he didn’tEQUATIONchase of a good EQUATIONstory.paper articles is one of human- Mr. Bradlee had the attention THE MEDIA story for his Wash- story for his Wash- From First Business Page EQUATION cover the Watergate His own life and kind’spersona lasting make achievements,for a pretty fairwill tale:spanfor Boston ofa prettya gnat — fair anecdotes tale: Boston of Attions, Cut often Rate quietlytions, trying often to quietly trying to story for his Wash- ingtonfor Post, a pretty he picked fairington tale: the Boston report- Post, heread pickedBrahmin, encomiums the report-junior to navalhimBrahmin, walkingofficer inawayjunior fr omnaval a conver- officer in tions, often quietly trying nudge to them towardnudge change them from toward change from ington Post, he picked the report-ers. It’sBrahmin, not as ifjunior he wroteers. naval It’sDAVID the officer not arti- asBen inif heWorld Bradlee wrote War like the II, this arti- Parissation Worldin the he ’50s, Warceased II, to Paris find interest- in the ’50s, nudge them toward change fromthe inside, rather thanthe inside, pushing rather than pushing ers. It’s not as if he wrote the arti-cles, Worldhe edited War them. II, Pariscles, But inhejournal- the edited ’50s,one them.friend and Butwonder: of journal- the Kennedys,ingfriend were tormen- ofcommon the Kennedys, — but he was tormen- the inside, rather than pushingAsfrom theNew outside Perk throughfrom the more outside through more CARR What’s the big deal? cles, he edited them. But journal-ists arefriend people of the who Kennedys, willists goare where people tormen- whotor willof Nixon. go where He wascompletelytor Zelig-like of Nixon. hypnotized in He was by Zelig-like the in from the outside through moreconfrontational tactics.confrontational tactics. After all, he didn’t chase of a good story. ists are people who will go wherethey torare of pointed, Nixon. andHethey wasMr.THE are BradleeZelig-like MEDIA pointed, inhis and ability Mr. Bradlee to appear hisat critical ability to appear at critical confrontational tactics. ThatFrom First has Business sometimes PageThat earned has sometimes earned EQUATION cover the Watergate His own life and persona make they are pointed, and Mr. Bradleegenerallyhis ability pointed to appear togenerally important, at critical pointedjunctures to important, in Americanjunctures history. in American history. That has sometimes earnedthem criticism fromthem other criticism groups from other groups story for his Wash- for a pretty fair tale: Boston tions,of being often too quietly cozy with trying the to very generally pointed to important, consequentialjunctures subjects.in Americanconsequentialington People history. Post, hesubjects. pickedI knew the People report-him in theBrahmin, mid-’90s,I knew junior him naval in the officer mid-’90s, in them criticism from other groupsnudge them toward changeof being from too cozy with the very consequential subjects. People who workedI knew for him him inwho went theers. workedmid-’90s, It’s not for as ifhimwhen he wrotewent he wasthe arti- vice presidentWorldwhen War he at II,was Paris vice in presidentthe ’50s, at of being too cozy with the verythebusinesses inside, rather responsible thanbusinesses pushing for pollu- responsible for pollu- tion, but some are pursuing simi- who worked for him went throughwhen walls he was to bring vicethrough backpresidentcles, hethose walls edited at to them. largebring But ofback Thejournal- those Post, butfriendlarge he ofwas of the The stillKennedys, Post, but tormen- he was still businesses responsible for pollu-from the outside throughtion, more but some are pursuing simi- confrontationallar paths as tactics. climatelar advocates paths as climate advocates through walls to bring back thosestories,large some of The of which Post,stories, revealedbutists heare some was people ofstill whichwholarge, will revealedstill go whereengaged,tor large,perpetually of Nixon. still He engaged, was Zelig-like perpetually in tion, but some are pursuing simi- they are pointed, and Mr. Bradlee his ability to appear at critical grappleThat has with sometimes how bestgrapple earned to engage with how best to engage stories, some of which revealed the truelarge, course still engaged,of Americanthe true perpetually coursehis- ofon American the hunt his-for politicalon the gossip hunt or for political gossip or lar paths as climate advocates generally pointed to important, junctures in American history. thempowerful, criticism moneyed from otherpowerful, interests groups moneyed in interests in the true course of American his-tory andon the some hunt of for which torypolitical altered and gossipsome it. of ornewsroom which altered intrigue. it. newsroomHe was a de- intrigue. He was a de- grapple with how best to engage consequential subjects. People I knew him in the mid-’90s, ofachieving being too their cozy goals. withachieving the very their goals. tory and some of which altered it. Thenewsroom newspaper intrigue. businessThe He newspaper can was a de-cent, business if relentlessly can loyal,cent, sourceif relentlessly loyal, source powerful, moneyed interests businesses in responsible for pollu- who worked for him went when he was vice president at Increasingly, said DanIncreasingly, Reicher, said Dan Reicher, The newspaper business can be a grandcent, if endeavor, relentlesslybe but athrough loyal,grand most source ofwallsendeavor, towhen bring but I back covered most those of Thelarge whenPost of as TheI covered the Post, but The he wasPost still as the achieving their goals. tion, but some are pursuing simi- executive director ofexecutive the Steyer- director of the Steyer- be a grand endeavor, but most ofthe peoplewhen Iwho covered committhe The stories,peoplejournal- Post assome who the ofcommiteditor which revealedof journal- the Washingtonlarge,editor still City of engaged, the Pa- Washington perpetually City Pa- Increasingly, said Dan Reicher,lar paths as climate advocates Taylor Center for EnergyTaylor CenterPolicy for Energy Policy the people who commit journal-ism wouldeditor never of the beWashington ismmistakenthe would true forCity coursenever Pa- per.ofbe American mistaken But even his- for thoughonper. theI barely Buthunt even for political though gossip I barely or executive director of the Steyer-grapple with how best to engage larger than life. Journalistslargertory than andare some life. Journalistsofknew which him, altered heare wasit. hilariousnewsroomknew him, to intrigue. he was He hilarious was a de- to Taylor Center for Energy Policypowerful,and Finance moneyed at Stanford interestsand Finance Univer- in at Stanford Univer- ism would never be mistaken for per. But even though I barely achieving their goals. bystanders who chroniclebystandersThe the newspaper ex- who chroniclebump business into. the can ex- cent,bump if relentlessly into. loyal, source and Finance at Stanford Univer-Nxxx,2014-10-23,B,004,Bs-BW,E1sity, groups are workingsity, groups with are working with larger than life. Journalists are knew him, he was hilariousbe a grand to endeavor, but most of when I covered The Post as the BETTMANN/CORBIS businessesIncreasingly,BETTMANN/CORBIS to said influence Danbusinesses Reicher, not only to influence not only bystanders who chronicle the ex-ploits of people who ploitsactually of people do who“I actually like your do paper a lot,”“I like he’d your paper a lot,” he’d sity, groups are working withexecutive director of the Steyer- bump into. the people who commit journal- editor of the WashingtonBen City Bradlee Pa- in ParisBen in Bradlee 1956, where in Paris he inwas 1956, Newsweek’s where he BETTMANN/CORBISEuropean was Newsweek’s correspondent. European correspondent.energy policy but alsoenergy the policy mar- but also the mar- things. things. deadpan, “wheneverdeadpan, it doesn’t “whenever it doesn’t businesses to influence not onlyTaylor Center for Energy Policy ploits of people who actually do “I like your paperism a wouldlot,” he’d never be mistaken for per. But even though I barely kets, which dovetails with a But Ben Bradlee didBut things. Ben He Bradleehave didBen its,” things. insertBradlee He sailor inhave Paris adjective, its,” in insert 1956, sailor where adjective, he was Newsweek’s European correspondent. energy policy but also the mar-and Finance at Stanfordkets, Univer- which dovetails with a things. deadpan, “wheneverlarger it doesn’t than life. Journalists are knew him, he was hilarious to growing corporate focusgrowing on cleancorporate focus on clean went to war, loved earlywentbystanders and to war, loved who“finger chronicle early inand themy ex- eye.”bump Cue“finger biginto. roarin my eye.” Cue big roar kets, which dovetails with sity, a groups are working with But Ben Bradlee did things. He have its,” insert sailor adjective, B4 N BETTMANN/CORBIS technologies.THE NEWtechnologies. YORK TIMES BUSINESS THURSDAY, OCTOBER 23, 2014 often, befriended andoften, tookploits befriended on of people ofwho and laughter, actually took on dodancing ofeyes,“I laughter,like deepyour paper dancing a lot,” eyes, he’d deep growing corporate focus on cleanbusinesses to influence not only went to war, loved early and “finger in my eye.” Cue big roar Ben Bradlee in Paris in 1956, where he was Newsweek’s European correspondent. energy“In the policy old but days also there the“In mar-wasn’t the old a days there wasn’t a presidents, swore likepresidents, athings. sailor, sworepleasure like a sailor, at his owndeadpan, riposte.pleasure “whenever at his own it doesn’t riposte. technologies. often, befriended and took on of laughter, dancing eyes, deep kets,big alliance which to dovetails buildbig around with alliance a solar to build around solar and partied like a movieand partiedstar.But Ben like Bradlee a movieAnybody did things. star. who He hashave everAnybody its,” insert who sailor has adjective, ever “In the old days there wasn’t a presidents, swore like a sailor, pleasure at his ownwent riposte. to war, loved early and “finger in my eye.” Cue big roar growingenergy corporate because focusit wasenergy on such clean becausean in- it was such an in- Now that he is goneNow — he that died he on is gonewatched — he Mr.died Bradlee on watched enter a Mr. Bradlee enter a big alliance to build around solartechnologies. and partied like a movie star. Anybody who hasoften, ever befriended and took on of laughter, dancing eyes, deep finitesimal part of thefinitesimal energy pic- part of the energy pic- energy because it was such an in-“In the old days there wasn’t a Now that he is gone — he died on watched Mr. Bradleepresidents, enter a sworeroom like knowsa sailor, that whateverpleasureroom knows at “it” his own that riposte. whatever “it” Ben Bradlee’s Charmed, Charming Life Workers Get finitesimal part of the energy pic-bigture alliance and prices to build were aroundture so high,” solarand prices Mr. were so high,” Mr. and partied likeis, a moviehe had star. a lot of it. Thereis,Anybody he hadwas who a the lot has of everit. There was the room knows that whatever “it” ture and prices were so high,” Mr.energyReicher because said. it “Now was suchReicher that an in- it’s said. be- “Now that it’s be- Now that he is gonesmile, — ahe flash died onof whitewatchedsmile, teeth Mr.a flash Bradlee of white enter teetha Civilians, people who don’t a 1995 interview. “I came along at is, he had a lot of it. There was the Reicher said. “Now that it’s be-finitesimalcoming a partmore of mainstream,the energycoming pic- a cost- more mainstream, cost- An smile,editor a flash who ofAn white took editor teeth whomatching took the whiteroom collarmatching knows of the thatthe whateverwhite collar “it” of the think the toppling of a sitting the right time with the rightture competitivejob and prices were approach, so high,” it Mr. makes Solar Energy is, he had a lot of it. There was the coming a more mainstream, cost- competitive approach, it makes An editor who took matching the white collar of thecustom striped shirtscustom he wore striped shirts he wore American president with news- and I didn’t screw it up.” Reichersense forsaid. environmental “Now thatsense it’s be- for organ- environmental organ- an also-ran paperan also-ranwithout paper fail, and a voicesmile,without thata flash fail, was of andwhite a teeth voice that was competitive approach, it makescoming a more mainstream, cost- custom striped shirtsAn he editor wore who took matching the white collar of the paper articles is one of human- sense Mr. for Bradlee environmental had the attention organ-izations to build alliancesizations towith build alliances with an also-ran paper without fail, and a voice that wasa mix of gravel and gravitasa mix of gravelthat and gravitas that kind’s lasting achievements, will span of a gnat — anecdotescompetitive of approach, it makes At Cut Rate and turned itand into turned a it into a custom striped shirts he wore izations to build alliances withsensethe business for environmental communitythe organ- business to get community to get a mix of gravel andan gravitas also-ran thathad paper a hearty (and generallywithouthad a fail,hearty pro- and a(and voice generally that was pro- read encomiums to him walking away from a conver-this technology to market.”this technology to market.” and turned it into a fane) word for everybody.fane) word In a for everybody. In a the business community to getizations to build alliances with fightinghad a hearty ship. (andfighting generallyand turned ship.pro- it into a a mix of gravel and gravitas that DAVID Ben Bradlee like thisthissation technology he ceased to market.” to find interest-the For business Geostellar, community which For to get built Geostellar, a which built a fane) word for everybody. In a town notorious for hadbigtown aentrances hearty notorious (and generally for big entrances pro- one and wonder: ing were common — but he thiswasvirtual technology marketplace to market.”virtual from marketplacesatel- from satel- As New Perk fighting ship. — Bill Clinton, Marionfane)— BillBarry, word Clinton, for everybody. Marion In Barry, a CARR For Geostellar, which built a town notorious for fightingbig entrances ship. What’s the big deal? virtualcompletely marketplace hypnotized from by satel- theliteFor imagery Geostellar, and which biglite data, built imagery it aoffers and big data, it offers Ronald Reagan, youtownRonald name notorious it Reagan, — for big you entrances name it — virtual marketplace from satel- — Bill Clinton, Marion Barry, After all, he didn’t lite imagerychase of aand good big story. data, it offersa new route to attractinga new custom- route to attracting custom- Tuesday at the age ofTuesday 93 at his at the ageMr. of Bradlee 93 at his tilted a— roomMr. Bill BradleeClinton, just by Marion tilted aBarry, room just by THE MEDIA lite imagery and big data, it offers From First Business Page Ronald Reagan, you name it — Ronald Reagan, you name it — EQUATION cover the Watergate a newHis route own to lifeattracting and persona custom- makeers, which is still oneers, of whichthe more is still one of the more being himself. being himself. a new route to attracting custom- Tuesday at the age of 93 at his homeMr. in GeorgetownBradlee tiltedhome — aTuesday it room isin Georgetown just at the by age of — 93 it at is his Mr. Bradlee tilted a room just by story for his Wash- ers,for which a pretty is still fair one tale: of Bostonthe morestubbornly high costsstubbornly of operat- high costs of operat- tions, often quietly trying to “He was one of those people ers, which is still one of the more home in Georgetown — it is toughbeing to imagine himself. a newspaper-toughhome to inimagine Georgetown a newspaper- — it is being“He himself. was one of those people ington Post, he picked the report-stubbornlyBrahmin, high junior costs naval of officer operat-stubbornlying in a solar high business. costs ing of operat- a solar business. nudge them toward change from tough to imagine a newspaper- man ever“He playing was one the manof kind thosetough ever of peopletoout- playing imaginewho the a newspaper- couldkind of make out- youwho “Hefeel was couldlike one a make of those you people feel like a ers. It’s not as if he wrote the arti-ing aWorld solar War business. II, Paris in the ’50s,ing Othera solar solarbusiness. companiesOther have solar es- companies have es- the inside, rather than pushing man ever playing the kind of out-size rolewho that could he make oncesize didyouman role in feel ever that like playing he a oncesuperstar the did kind in ofjust out- by beingwhosuperstar could in the make just you by feel being like ina the cles, he edited them. But journal- friend of the Kennedys, tormen-tablishedOther solar corporate companies tablished partnerships have es- corporate partnerships from the outside through more superstar just by being in the Other solar companies have es- size role that he once did in Washington.superstar Newspapers, just byWashington. beingsize androle in thethat Newspapers, hesame once did room in and with him,”same David room Von with him,” David Von ists are people who will go wheretablishedtor of Nixon. corporate He was partnerships Zelig-liketablishedto funnelin corporate new customers partnershipsto funnel to them. new customers to them. confrontational tactics. Washington. Newspapers,Drehle, a longtime and same PostDrehle, roomwriter a with longtime him,” David Post Vonwriter toSolarCity, funnel new for customers instance,SolarCity, to them. recently for instance, recently Washington. Newspapers, and people’ssame regard room forwith them,people’s him,” have David regard Von for them, have Drehle, a longtime Post writer they are pointed, and Mr. Bradleeto funnelhis ability new tocustomers appear at to critical them. That has sometimes earned people’s regardnow for them, at Time, have told menow by phoneat Time, on told me by phone on SolarCity,announced for that instance, it was recently renewing a people’s regard for them, have shrunkDrehle, since a he longtime ran shrunkThe Post Post. since writer he ran The Post. now at Time, told me by phone on generally pointed to important, SolarCity,junctures for in instance, American recently history.announced that it was renewingannounced a that it was renewing a them criticism from other groups shrunk since heTuesday. ran The Post. “Every womanTuesday. in the “Every woman in the deal with Honda thatdeal provides with Honda its that provides its shrunk since he ran The Post. Henow took at over Time, an toldalso-ran Heme Hetook by paper took phone over over anon an also-ran also-ran paper Tuesday. “Every woman in the consequential subjects. People announcedI knew that him it inwas the renewing mid-’90s,deal a with Honda that provides its of being too cozy with the very room wanted to be withroom him, wanted and to be with him, and systems to the automaker’ssystems to cus- the automaker’s cus- He took over an also-ran paperand turnedTuesday. it into “Every a formidableand womanand turned turned in it the itinto into a a formidable formidable room wanted to be with him, and who worked for him went dealwhen with heHonda was vicethat presidentprovides systemsits at to the automaker’s cus- businesses responsible for pollu- every man in the roomeveryevery wanted man man in the toin theroom room wanted wanted to to tomerstomers at at a discount.a discount.tomers at a discount. tion, but some are pursuing simi- and turned it into a formidable fightingroom ship wanted like the tofighting onebefighting with on ship him, ship like and like the the one one on through walls to bring back thosesystemslarge toof The the automaker’sPost, but he was cus- still be him.” bebe him.” him.” ALEXALEX GALLARDO/REUTERS GALLARDO/REUTERS ALEX“It’s“It’s GALLARDO/REUTERS over over 100,000 100,000 people people“It’s who over who 100,000 people who lar paths as climate advocates fighting ship like the one on whichevery he served man in in the Worldwhich roomwhich War he wanted heserved II. served to in in World World War II. II. stories, some of which revealed tomerslarge, at stilla discount. engaged, perpetually Once the newspaperHe he was oversaw a durable celebrityHeHe was was a durable in a durable celebrity celebrity in inMr. Bradlee, left, and Bob Woodward reflecting on the Watergate scandal in a 2011 interview. areare all all prequalified prequalified because arebecause all they prequalified they because they grapple with how best to engage Oncebe the him.” newspaperOnce he oversaw the newspaper he oversaw Mr. Bradlee, left, andMr. BobBradlee, Woodward left, and reflecting Bobthe trueWoodward on course theALEX Watergate ofGALLARDO/REUTERS reflecting American scandal on his- the Watergate“It’s inon athe over2011 hunt 100,000interview.scandal for political people in a gossip2011 whohave interview. or good jobs,” said David Le- which he served in World War II. gained steam, thereWashington was only theand beyond,WashingtonWashington partly and and beyond, beyond, partly partly have good jobs,” saidhave David good Le- jobs,” said David Le- powerful, moneyed interests in gained Hesteam, was therea durable gainedwas onlycelebrity steam, the inthere wasMr. only Bradlee, the because left, and he wasBob the Woodward rare person reflecting on the Watergate scandaltory inand a some2011 interview.of which altered it.are newsroomall prequalified intrigue. because He was theyvine, a de- chief of Geostellar. “They’re Once the newspaper he oversaw relentless effort to beat the com- vine, chief of Geostellar.vine, “They’re chief of Geostellar. “They’re Washington and beyond, partlybecause he was thewho rarebecause became person he more was handsome the rare aspersonThe Post, he watched with envy generateThe newspaper daily discourse business that can Janethavecent, Cooke good if affair, relentlessly jobs,” a big said blemish loyal, David source Le-going to pass the credit.” achieving their goals. gained steam, there was only therelentless effort to beatrelentless petition,the com- effort to find to and beat woo the talent, com- to The Post, he watchedThe with Post, envy he watchedgenerate with daily envy discoursegenerate that daily discourseJanet Cooke that affair, aJanet big blemish Cooke affair, a big blemish because he was the rare personwho became more hehandsomewho grew became older. as A morephoto fromhandsome just asas The New York Herald Tribune bemade a grand people endeavor, laugh, spill but their most cof- ofonvine, a verywhen chief shiny I ofcovered run.Geostellar. The Post “They’re as thegoingFor theto pass companies, the credit.”going the to ar- pass the credit.” Increasingly, said Dan Reicher, relentless effort to beat the com-petition, to find and woopetition,pursue talent, to targets findto and that woo The Posttalent, to as The New York Heraldas The Tribune New Yorkmade Herald people Tribune laugh, madespill their people cof- laugh,on aspill very their shiny cof- run.on a very shiny run. he grewThe older. Post, Ahe photo watchedtwohe years grew from with ago justolder. that envy A ran photo withgenerate a from justand daily magazines discourse like that Esquire andJanetfee Cooke or throw affair, The Posta big down blemish in Mr. Bradlee could be almost rangementFor the offers companies, a way toFor attract the the ar- companies, the ar- executive director of the Steyer- pursuewho targets became that more Thepursue deemedhandsome Post targets worthy. as that The Post the people who commit journal- goingeditor to pass of the the Washington credit.” City Pa- petition, to find and woo talent, to two yearsas The ago New that York Postrantwo Heraldpiecewith years ashows Tribuneago a that remarkablynewspapermanand ran magazinesmade with peoplea Playboy like laugh, Esquireandin were the magazines spill using andcurrent their a different cof- likefee context Esquireoron throw adisgust. very and —The shiny buy Postfee run.- down or him,throw in he The was PostMr. cartoonishlyhilarious down Bradlee in could ambitious. to bump beMr. almost Asked Bradlee into. by couldandrangement retain be almost a work offers force a wayrangement that tois in-attract offers a way to attract Taylor Center for Energy Policy deemedhe grew worthy. older. A photoIn the from more just than quarter-cen- ism would never be mistaken for Forper. theBut even companies, though I thebarely ar- pursue targets that The Post deemed worthy. and magazinesgood-looking like Esquire 90-plus-year-old, andPlayboyfee orwerea throwvocabulary, using The Playboya Postdifferent a so-called down were in Newusingdisgust. Jour- a differentMr. HeBradlee had nothing coulddisgust. of be the almost common-cartoonishlyKatharine ambitious. Graham,cartoonishly The Asked Post’s by ambitious.creasinglyand retain Asked attuned a work by to force and the thatretain envi- is ain- work force that is in- and Finance at Stanford Univer- two years ago thattury ran thatwith he a helpedPost lead piece the shows a remarkablyPost piece showsouts, a remarkably reduced print schedules, timiditylarger about than life. Journalists“I like are yourrangementknew paper him, offers hea wasalot,” way hilarious tohe’d attract todeadpan, deemed worthy. In the more than quarter-cen-In the more than quarter-cen- patrician pirate. Fewvocabulary, journalists a nalism,so-calledvocabulary, to expand New Jour- the a ways so-called inHe had Newer nothing about Jour- him, of thehostingHe common- had and nothing grillingKatharine of thepublisher, common- Graham, about hisKatharine The interest Post’s in Graham,ronmentcreasingly The andPost’s to attuned the steps creasingly to employ- the envi- attuned to the envi- Post piece shows anewsroom, remarkably fromgood-looking 1965Playboy to 1991, he 90-plus-year-old,were usinggood-looking a different a 90-plus-year-old,disgust. a cartoonishlybystanders ambitious. who chronicle Asked the by ex-andbump retain into. a work force that is in- sity, groups are working with In the more than quarter-cen-tury that he helped leadtury thethat he helped lead the could suggest that theyoffendingnalism, were bet-to expand advertiserswhich the storiesnalism, ways were into— expandtold.but erhe the about was ways him,much a in perfect hosting of the world’ser and about “whenevergrilling elite him, at the hostingpublisher, theit and topdoesn’t grilling aboutjob at the his have paper, publisher,interest heits,” imme- in about insert ronmenthis interestsailor and in to the stepsronment employ- and to the steps employ- BETTMANN/CORBIS good-looking 90-plus-year-old,doubled its staff apatrician and circulation,vocabulary, pirate. Fewa so-calledpatrician journalists New pirate. Jour- Few journalistsHe had nothingSo in 1969, of hethe conjured common- Style, aKatharineploitsGeorgetown of Graham, people home who The he shared actuallyPost’s do diatelycreasingly replied“I like attuned thatyour he paper would to a the lot,” envi- he’d businesses to influence not only newsroom, from 1965newsroom, to 1991, he from 1965 to 1991, he ter looking than the movieonewhich for stars stories his time. were told.which stories weremuch told. of the world’s muchelite at adjective,of the the world’sthe “finger elitetop job at the atin the my paper, theeye.” tophe imme-jobCue at thebig paper, roar he Benof imme- Bradlee in Paris in 1956, where he was Newsweek’s European correspondent. tury that he helped lead the patrician pirate. Fewand journalists multiplied itscould ambitions.nalism, suggest He to that expand theycould the were suggest ways bet- in that theyer wereabout bet- him,hip, cheeky hosting section and ofgrilling the news-publisher,things.with Sally about Quinn, his ainterest Post society in “giveronmentdeadpan, my left and one” “wheneverto forthe the steps oppor- itemploy- doesn’t energy policy but also the mar- doubled its staff anddoubled circulation, its staff and circulation, who played them, as JasonSo in 1969, he conjuredSo Style,in 1969, a he conjuredGeorgetown Style, home a heGeorgetown shared homediately he shared replied that hediately would replied that he would newsroom, from 1965 to 1991, he could suggest that wouldthey werehave been bet-ter a terriblelookingwhich news- thanstories the Robardswere termovie looking told. portrayedstars than Mr. the Bradlee movie“muchI had stars of theapaper good world’s that seat,”reflected elite athe the the toldtumult The ofthe topreporterAButmerican job Ben at who the Bradlee became paper,laughter, didhis he thirdthings.imme- dancing Hetunity.have He eyes,probably its,” insert deep would sailor havepleasure adjective,An at effort his that links an kets, which dovetails with a and multiplied its ambitions.and multiplied He its ambitions. He hip, cheeky section ofhip, the cheeky news- sectionwith of Sallythe news- Quinn, a Postwith society Sally Quinn,“give a Post my society left one” for“give the oppor-my left one” for the oppor- doubled its staff and circulation, ter looking than thepaperman movie stars in thewho current playedSo context in them, 1969, he asinwho conjuredtheJason film played about Style, them, Watergate, aJournalism as JasonGeorgetown “All theReview times home in he ina city shareda 1995where interview.fashiondiatelywentwife. “repliedI Butto came war, although that loved he heown earlywould grew riposte. upand in gotten“finger along fine in my on the eye.” remain- Cue big roar growing corporate focus on clean would have been a terriblewould— buyouts, have news- been reduced a terrible print sched- news- paper that reflectedand discourse the tumult were rivedof withreporter a whoBoston, became not even his knowing third anyonetunity.ing He testosterone. probably wouldtunity. haveHe probablyenvironmental would have group technologies. and multiplied its ambitions. He who played them, as Jason Robardship, cheekyportrayed sectionthe Mr.Robards President’s Bradlee of the portrayed news- Men,” but Mr. Mr.with Bradlee Sally Quinn,paper a Post that society reflected the“give tumultoften, my leftofbefriended one”reporter for and the who tookoppor- became on his ofthird laughter, dancing eyes, deepAn effort thatAn links effort an that links an paperman in the currentpapermanules, context timidity in the about current offending context ad- Bradlee could have claimedalongthe times as at inthe a maddeningcity right where time sameness. fashion with The thewife. effect right But whoalthough job was and black, he I grew he managed up inAnybody to gotten A whoalong player hasfine of favorites onever gottenthe remain-andwatched along an ad- fine Mr.on the Bra remain-- “In the old days there wasn’t a would have been a terrible news- Robards portrayed Mr. Bradleein thepaper film about that reflected Watergate,in the the film “All tumult about of Watergate,reporter “All who becamethe times his in third a city wheretunity. fashionpresidents, He probably wife.swore would But like although ahave sailor, he Angrewpleasure effortup in at that his own links riposte. anwith mainstream — buyouts, reduced —print buyouts,vertisers sched- —reduced but he was print a perfect sched- much. He was more Clarkdidn’tand discourse Gable screwon were it the up.” businessrived with was a profound,Boston, as notmake even a credible knowing newspaperdlee anyone enter in aing atestosterone.mirer room of bravado, knows heing famously testosterone.that whatever ve- environmental “it” environmental group group big alliance to build around solar paperman in the current context in the film about Watergate, “Allthe President’sthe times in Men,” a citythe but where President’s Mr. fashion Men,”wife. but Mr. But althoughand he discourse grew up were in rivedgottenand with along partied a fineBoston, like on athe movie not remain- even star. knowing anyoneAnybody who has ever ules, timidity about offendingules,one timidity for hisad- time. about offending ad- than Clark Kent. maddening sameness.if Chuckmaddening Berry The hadeffect walked sameness.who into awas The majority-blackblack, effect he managedwho city. was His to black, efforts heto managedA toedplayer the ofhiringto favorites of a reporterA and player an who ad- of favoritescorporate and an America. ad- energy because it was such an in- — buyouts, reduced print sched- the President’s Men,”“I buthad Mr.a goodBradlee seat,”and he couldtold discourse The have wereclaimedBradlee rived ascould with have a claimedMr.Boston, Bradlee as not even had knowing the attention anyone spaning testosterone.Now of thata gnat he is goneis, —he he haddied onahad environmentallot alreadywatched of it. been ThereMr. vetted Bradlee andwas group all enter the a smile, a vertisers — but he wasvertisers a perfect — but he was a perfect By some estimations, including Glenn Miller show and started cover the black community in with mainstreamwith mainstream finitesimal part of the energy pic- ules, timidity about offending ad- Bradlee could haveAmerican claimed Journalism as much.maddening Review He was in more sameness. much.Clark GableHe The was effect moreon the Clarkwho business wasGable playingblack, wason profound,heguitar. the managed businessHe expanded as to wasmake the profound, aA credible deeperplayer as ways, ofnewspaper favoritesmake combined a credibleandin with a an an ad- newspapermirerbut of hired, bravado, in because a hemirer “nothingfamously of bravado, ve- he famously ve- his own, his most enduring— anecdotes ac- of him walking away flashroom of knows white that teeth whatever matching “it” the ture and prices were so high,” Mr. vertisers — but he was a perfectone formuch. his time. He was moreone for Clark his time.Gablethan onClark the Kent.businesscomplishmentthan was Clarkprofound, Kent.had nothingasif Chuckmake to do Berry a crediblevernacular had walkedif newspaper Chuck of newspapering, into Berry a in hadamajority-black en-walkedmirerovereager into of bravado, acity. desire Hismajority-black he effortsto famously believe to in ancity.ve-toed Hisclanks withthe efforts hiring when mainstream to ofhe a walks.” reportertoed the whohiring of a reporter who from a conversation he ceased to whiteis, he collarhad a lot of of the it. There custom wascorporate stripedthe America.corporate America. Reicher said. “Now that it’s be- one for his time. “I hadthan a Clark good Kent.seat,” he“IEmail: hadtold a [email protected]; good seat,”Byif hesome Chuck told estimations, The Berrywith hadBy the walkedincluding some Pentagon estimations, into Papers aGlenn majority-blackor Miller Wa-including showabling and real,Glenncity. started actual His Miller efforts writers show to tocover shedandtoed the startedunbelievable theblack hiring community coverof story, a reporter ledthe in to black a Pul-who communityhad alreadyBensmile, Bradlee in been a flash clankedvettedhad of already whiteandwhen all he teeth beeners vetted take to and preserve all it. It is a nat- find interesting were common corporateshirts he wore America. without uralfail, extension and of current sustain- coming a more mainstream, cost- “I had a good seat,” he told TheAmericanBy Journalismsome estimations,American ReviewTwitter: including inJournalism @carr2nhis own,Glenn Review his Miller most in enduringshowtergate.his own,and After ac- started his he most becameplaying enduring editorcover guitar. of ac-thethe blackHe shackles expandedplaying community of convention guitar. the in Hedeeper and expandedhad ways,An itzeralready the Prizecombinededitor been beingdeeper vetted returnedwhowith ways, anand took in combinedallthebut hired,walked. withmatching because an the“nothingbut white hired, collar because of the “nothing complishment had nothingcomplishment to do hadvernacular nothing to of do newspapering,vernacular en- of newspapering,overeager desire en- to overeagerbelieve in an desireclanks to believe when in hean walks.”clanks when he walks.”ability efforts, executives of the competitive approach, it makes American Journalism Review in his own, his most enduring ac- playing guitar. He expanded the— butdeeper he wasways, completely combined with hypno an - but hired, because “nothing a customvoice thatstriped was shirts a hemix wore companiesof gravel said, whether cutting Email: [email protected];Email: [email protected];with the Pentagon Paperswith the or PentagonWa- abling Papers real, or actual Wa- writersabling to real, shed actualunbelievable writers to shed story, ledunbelievable to a Pul- story,Ben led toBradlee a Pul- clankedBen when Bradlee he clankeders take when to preserve he ers it. Ittake is a to nat- preserve it. It is a nat- sense for environmental organ- complishment had nothing to do vernacular of newspapering, en-tizedovereager by the chase desire toof believea good in story. an clanksan when also-ran he walks.” paper andwithout gravitas fail, and that a voice had that carbona was hearty emissions by installing izations to build alliances with Twitter: @carr2n Twitter: @carr2ntergate. After he becametergate. editor After of he thebecame shackles editor of ofconventiontheADVERTISING shackles and of conventionitzer Prize and being returneditzer Prize in the being walked.returneders take in the to preservewalked. it. It is a nat-ural extension of currentural extension sustain- of current sustain- Email: [email protected]; with the Pentagon Papers or Wa- abling real, actual writers to shed Hisunbelievable own story,life andled to apersona Pul- Ben Bradlee clanked when he (anda mix generally of gravel and profane) gravitassolar thatword panels for at their facilities, of- the business community to get and turned it into a ural extension of current sustain-feringability preferential efforts, executives parkingability and efforts,of the executives of the Twitter: @carr2n tergate. After he became editor of the shackles of convention and itzer Prize being returned in the walked. had a hearty (and generally pro- this technology to market.” make for a pretty fair tale: Bos- abilityeverybody. efforts, executivesIn a town of thenotoriouschargingcompanies stations said, for whether electriccompanies ve- cutting said, whether cutting fane) word for everybody. In a For Geostellar, which built a fighting ship. companies said, whether cuttinghicles,carbon or emissions introducing carbon by Meatless installing emissions by installing Helping Parents Dealton Brahmin,ADVERTISING With junior navalLearningADVERTISING officer and Attentionfortown bigIssues notorious entrances for big — entrances Bill Clinton, virtual marketplace from satel- carbon emissions by installingMondayssolar panels at the atcafeteria. theirsolar facilities, panels of- at their facilities, of- ADVERTISING in World War II, Paris in the ’50s, Marion— Bill Clinton, Barry, Marion Ronald Barry, Reagan,“I get the emails: ‘Why aren’t lite imagery and big data, it offers By JANE L. LEVERE games aimed at specific ages and California,solar panels Berkeley, at their called facilities, the of-fering preferential fering parking preferential and parking and Ronald Reagan, you name itwe — recycling this?’ or ‘Why don’t a new route to attracting custom- issues; a system thatfriend lets parents of the Kennedys, tormen- campaignferingyou name preferential a “one-two it — punch.” Mr. parking HeBradlee andcharging tilted stations forcharging electric stations ve- for electric ve- ONPROFIT groups spe- Tuesday at the age of 93 at his Mr. Bradlee tilted a room justwe by have 45,000 more electric-ve- ers, which is still one of the more cializing in children’s receive personalizedtor recommen- of Nixon. He was Zelig-like in his ability to a room just byadded:charging being “It reduces stationshimself. the for stigma electric ve-hicles, or introducinghicles, Meatless or introducing Meatless HelpingHelping Parents Parents dationsDeal for help forWith their Deal chil- Learning With Learning andhome in AttentionGeorgetown and — it is Attentionand thebeingIssues blame himself. and provides Issuesspe- hicle charging stations?’" said stubbornly high costs of operat- learning and attention appear at critical junctures in American history. “He washicles, one orof introducingthose people Meatless whoAliMondays Ahmed, could whoat the manages cafeteria.Mondays energy at the cafeteria. Helping Parents Dealissues willWith on Thursday Learningdren; and practical tips on deal- and Attentiontough Issues to imagine a newspaper- cific strategies“He was for one help. of It’s those a people“I get the emails: ‘Why“I get aren’t the emails: ‘Why aren’t ing a solar business. By JANE L. LEVERENBy JANE L.games LEVERE aimed at specificinggames with ages daily aimed and challenges, at specific like ages and California,powerfulMondays Berkeley, combination.” at theCalifornia, cafeteria.called the Berkeley,and sustainabilitycalled the at Cisco. “So introduce a new website and a I knew him in the mid-’90s, whenman he ever was playing make the kind you of out- feel likewho acould superstar make you just feel likebywe beinga had a reallyin good feeling that Other solar companies have es- completing homework. campaignDr.“I Peterget a “one-two the S. Jensen, emails: punch.” chief ‘Why exec- He aren’twe recycling this?’ orwe ‘Why recycling don’t this?’ or ‘Why don’t By JANE L. LEVERE games aimed at specificpublic serviceages and advertisingissues; a system cam- thatissues; lets parents a system that lets parents California,size role Berkeley, that he once called did the in superstar justcampaign by being a “one-twoin theour employees punch.” would He engage and tablished corporate partnerships ONPROFIT groups ONPROFITspe- groups spe- The website is alsovice establish- president at large of The Post, but he was the same roomutive withof the Reachhim,” Institute David (for Von Drehle,we have 45,000a morewe electric-ve- have 45,000 more electric-ve- issues; a system thatpaign lets that parents was createdreceive with personalized the receive recommen- personalized recommen- campaign a “one-two punch.” Headded:we “It recyclingsame reduces room this?’ the added:with stigma orhim,” ‘Why“It reducesDavid don’tlatch Von the onto stigma this kind of discount.” ONPROFIT groups spe- cializing in children’scializing in children’s ing an online community for par- Washington. Newspapers, and Resource for Advancing Chil- hicle charging stations?’"hicle charging said stations?’" said to funnel new customers to them. Advertising Council.dations for help for theirdations chil- for help forstill their large, chil- still engaged, perpetually on the hunt longtimeand Post thewe writerblamehave 45,000and now providesand more at the Time, electric-ve- blamespe- told andThat providesme interest by spe- is already evi- receivelearning personalized and attention recommen-learning and attention ents dealing with these matters added:people’s “It reduces regard thefor stigmathem, have dren’sDrehle, Health), a whichlongtime teaches Post the writerAli Ahmed, who managesAli Ahmed, energy who manages energy SolarCity, for instance, recently cializing in children’s The website, dren;Understood.org, and practical tipsdren; on and deal- practical tips on deal- cific strategieshicle charging for help.cific stations?’" It’s strategies a said fordent, help. the It’s companies a said. Three dationsissues for willhelp on for Thursday theirissues chil- will on Thursday to chat with other parentsfor political facing gossip or newsroomand intrigue.shrunk the blame since He and he provides ranphone The spe-Post. on Tuesday.use ofnow mental at“Every Time, health toldtherapies woman me by for phonein theand on room sustainability at Cisco. “So announced that it was renewing a learning and attentionN Nis intended to helping parents with daily better challenges,ing with like daily challenges, like powerfulAli Ahmed, combination.” whopowerful manages combination.” energyCisco executives haveand already sustainability at Cisco. “So introducedren; a and new practical website tipsand ona deal- the same issues. It is in English cific strategies for help. It’s a childrenTuesday. and adolescents, “Every woman pre- in the deal with Honda that provides its issues will on Thursday introduceunderstand a new these website issues and pro- a was a decent, if relentlessly loyal, sourceHe tookwhen over anwanted also-ran paperto beand with sustainability him, and atevery Cisco. man “Sodecidedwe hadin the toa installreally solargoodwe systemsfeeling had a thatreally good feeling that N publicing service with daily advertising challenges, cam- like completing homework.andcompleting Spanish, and homework. information on powerful combination.” Dr.dicted Peterroom that S. theJensen,wanted website Dr.chiefto wouldbe Peter withexec- be S. him, Jensen, and chief exec- systems to the automaker’s cus- publicvide service advice on advertising dealing with cam- them. and turned it into a formidable inour their employees homes through wouldour Geostel-engage employees and would engage and introduce a new website and a The website is alsothe establish-siteThe can website be read is aloudI also covered to establish- the The Post as the editor of the Washing- room wantedutivehelpful,we ofto thehad be but Reach him.”a said:really Institute “Familiesutive good of feeling (forthe will Reach that Institute (for paigncompleting that was created homework.paign withAccording that the was tocreated the 2014 with State the of Dr. Peter S. Jensen, chief exec- every man in the room wantedlar,latch Mr.to onto Levine this said. kind At oflatch 3M,discount.” onto em- this kind of discount.” tomers at a discount. public service advertising cam- visitor. ton City Paper. But even though I barelyfighting knew ship like the oneHe on was haveaour durable employeesto find it, getcelebrity towould it, trust engage it.in Washington and AdvertisingThe website Council. isAdvertising alsoLearning establish- Disabilities Council.ing an Report online communitying an for online par- community for par- utive of the Reach Institute (forResourcebe for him.” AdvancingResource Chil- for Advancingployees lined Chil- up at a kiosk at ALEX GALLARDO/REUTERS “It’s over 100,000 people who paign that was created with the The website is being promoted which he served in World War II.It’slatch always onto a thischallenge, kind of how discount.” to That interest is alreadyThat interest evi- is already evi- Theing website, an online Understood.org, communityfrom the for National par-ents Center dealing for with theseents matters dealing with these matters Resource for Advancing Chil- dren’s Health),He was which a dren’sdurable teaches Health), celebrity the whichlunchtime in teaches to learn the more about are all prequalified because they Advertising Council. The website, Understood.org, through a series of television, ra- Once the newspaper he oversawbringThat about interest broad, new is recogni- already evi-dent, theMr. companies Bradlee,dent, said. left, the and Three companies Bob Woodward said. Three reflecting on the Watergate scandal in a 2011 interview. is intendedents dealing to help with parentsis intendedtheseLearning better matters toDisabilities, helpto parentschat one with in better five other parentsto chat facing with other parents facing dren’s Health), which teaches theuse of mentalWashington healthuse therapiesand of beyond, mental for healthpartlythe program, therapies said for Gayle Schuler, have good jobs,” said David Le- The website, Understood.org, people in the United States age 3 dio, print, outdoor and digital ads gained steam, there was only thetiondent, across the society, companies especially said. in ThreeviceCisco president executives for global haveCisco sustain- already executives have already understandto chat thesewith other issues parents and pro- facingthe same issues. It isthe in Englishsame issues. It is in English use of mental health therapies forchildrenmisunderstood becauseand adolescents, he or childrenstigmatizedwas the pre- rareand adolescents,person pre- vine, chief of Geostellar. “They’re is intended to help parents better understandto 20 has problems these issues with reading,and pro- created by Publicis Kaplan Tha- relentless effort to beat the com- Cisco executives have alreadyabilitydecided at the to company. install solardecided systems to install solar systems and Spanish, and informationler,and a New Spanish, York on agency and information that is on dictedareas.” thatwho the became websitedicted more would that handsome be the website as wouldThe Post,be he watched with envy generate daily discourse that Janet Cooke affair, a big blemish going to pass the credit.” understand these issues and pro-vide advicethe same on issues.dealingvide It withmath, is advice in them. Englishwriting, on dealing focus and with atten- them. childrenpetition, and to adolescents, find and woo pre- talent, to inPricing their andhomes savings through in will their vary, Geostel- homes through Geostel- the site can be readpart aloudthe of site the to can Publicisthe be read Groupe. aloud to the helpful,decidedDr. but Mark said: to L. Wolraich, install “Familieshelpful, solar the willbut di- systems said: “Familiesas willThe New York Herald Tribune made people laugh, spill their cof- on a very shiny run. vide advice on dealing with them. Accordingand Spanish, to the and 2014 Accordinginformationtion. State of to on the 2014 State of dicted that the website would be he grew older. A photo fromdepending lar,just Mr. Levine on factors said. lar, like At Mr. 3M, the Levine em- said. At 3M, em- For the companies, the ar- visitor. visitor.In one 15-second TV ad, a fa- pursue targets that The Posthaverectorin to theirfind of theit, homes get Child to have Studyit, through trust to Center find it. Geostel- it, get to it, trustand it. magazines like Esquire and fee or throw The Post down in Mr. Bradlee could be almost Learningthe site Disabilities can be readLearning Report aloud“They’re Disabilities to the trying as Reporthard as helpful, but said: “Families will two years ago that ran with pitchaployees of a linedroof and up the atployees levels a kiosk of lined at up at a kiosk at rangement offers a way to attract According to the 2014 State of ther asks his smartphone, “How deemed worthy. It’s alwaysatlar, the Mr. University a challenge, Levine of said.Oklahoma how At to 3M, em- Playboy were using a different disgust. cartoonishly ambitious. Asked by fromvisitor. the National Centerfromthey thefor can, National but it’s theCenterThe way website theirfor is beingThe promoted website is being promoted have to find it, get to it, trust it. Post piece showsIt’s always a remarkably a challenge,sunlight.lunchtime how But toto the learn averagelunchtime more base about to learn more about and retain a work force that is in- Learning Disabilities Report brains are wired,” said Shelly can I help my daughter with her In the more than quarter-cen-bringHealthployees about Sciences broad, lined Center new up recogni- at in Okla- a kiosk at vocabulary, a so-called New Jour- Katharine Graham, The Post’s LearningThe Disabilities, website isLearning beingone in promoted five Disabilities,through one a in series five of television,through a ra-series of television, ra- It’s always a challenge, how to good-lookingbring 90-plus-year-old, about broad,costthe newa ofprogram, a recogni-system saidwill be Gaylethe $3 aprogram, watt Schuler, said Gayle Schuler,He had nothing of the common- creasingly attuned to the envi- from the National Center for London, presidentdio, of print, the Poses outdoor andreading?”dio, digital print, The adsoutdoor phone beeps and digitaland ads tury that he helped lead the tion homaacrosslunchtime City, society, said to the especially learntion campaign’s across more in society, aboutof the especially system’snalism, capacity in to expand — rough- the ways in er about him, hosting and grilling publisher, about his interest in peoplethrough in the Uniteda seriespeople States of television, in age the 3 United ra- States age 3 then says, “Searching for help bring about broad, new recogni- premisepatrician was a “good pirate. one. 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Wolraich, the di- depending on factors like the “They’re trying as hard as In one 15-second TV ad, a fa- rector of the Child Study Center pitch of a roof and the levels of they can, but it’s the way their ther asks his smartphone, “How at the University of Oklahoma sunlight. But the average base brains are wired,” said Shelly can I help my daughter with her Health Sciences Center in Okla- cost of a system will be $3 a watt London, president of the Poses reading?” The phone beeps and homa City, said the campaign’s of the system’s capacity — rough- Family Foundation, based in New then says, “Searching for help premise was a “good one. The ly 17 percent lower than Geostel- York, one of the 15 groups behind with Dachshund breeding.” fact that it is making it broad may lar’s regular price and almost 34 the initiative. When the father next inquires, reduce the stigma that frequently percent lower than the average The groups first worked to- “Why do you not get me?” the goes along with mental health is- cost in the United States last year gether in 2012 and later conduct- phone responds, “I do. This is sues.” of $4.53, according to the federal ed research with over 2,200 par- what it feels like for kids with He said his only reservation government. ents about their and their chil- learning and attention issues. Re- was that the 15 groups behind the The program is available for dren’s needs; this information directing to Understood.org.” initiative did not include many leasing or buying solar systems. was used to create the new web- A print ad shows a page of advocacy groups and profession- Homeowners paying an average site and advertising. The groups lined paper, a pencil and an eras- al organizations that could en- of $147 a month for electricity realized that “parents need help er; the child’s writing on the pa- hance its credibility. would instead pay an average of and they’re not getting the help per has been erased many times. Dr. Andrew Adesman, chief of $97 a month over 12 years if they they need. If we put our efforts What is left says, in dark letters, developmental and behavioral financed the entire system, after together, we can help in a way we “I want to be understood.” The ad pediatrics at the Steven and Al- which the payments would go to cannot do on our own,” Ms. Lon- then describes the new website exandra Cohen Children’s Medi- zero, Mr. Levine said. don said. as “a free online resource about cal Center of New York in New Geostellar, which received an Stating that “with the right learning and attention issues de- A print ad in a campaign to help parents understand how chil- Hyde Park, N.Y., said that al- Energy Department grant aimed signed to help you help your child though the TV ads were “visually support, parents can help chil- dren can struggle with reading, writing, math and organization. at lowering solar costs, has an dren unlock their strengths and thrive in school and in life.” grabbing, I’m not sure it’s fair to automated system that allows reach their full potential,” the Larissa Kirschner, a creative compare ADHD and reading dis- homeowners to type in their ad- website said it would provide director at Publicis Kaplan Tha- “are not an easy subject to dis- “All parents have such high as- abilities to an adult’s frustrations dress and see options and esti- “state-of-the-art technology, per- ler who created the ads with cuss in advertising,” said Ms. pirations for their children. When with voice recognition software. mates of potential savings before sonalized resources, free daily Scott Davis, another creative di- Kirschner, the mother of a 71/2- they see them having difficulties, It’s a little bit of a stretch.” ADHD connecting with installers and access to experts, a secure online rector, said, “The crux of the year-old son with learning and at- the biggest barrier is denial. The is an abbreviation for attention- lenders if they decide to proceed. community” and practical tips. campaign is that understanding tention issues. “You’re talking campaign shows empathy and of- deficit hyperactivity disorder. The company said it was in Featured on the website is a se- is everything. Put yourself in about someone’s child. You have fers hope to parents,” said Peggy The website, he added, “is gen- talks with Cleveland about a simi- ries of interactive simulations children’s shoes and you can tru- to be more sensitive, really have Conlon, president and chief exec- erally very nice. It provides fam- lar bulk-buying program. and videos that allow parents to ly understand their frustration. to tread carefully.” utive of the Advertising Council. ilies with some helpful informa- The discounted rate will be experience firsthand how chil- We took the cultural phenom- Social media channels will be The advertising and website tion. I’m sure the Ad Council’s available to employees at the dren can struggle with reading, enon of Siri, a smartphone not al- used to promote the website, in- were mostly praised by experts. support will end up driving a con- partner companies indefinitely. It writing, math and organization. ways getting you, as our way in.” cluding weekly Twitter chats for Stephen Hinshaw, a professor siderable amount of traffic to the will also be accessible to qualified In addition, there are apps and The problems the ads address parents and experts. of psychology at the University of website.” applicants through Dec. 31. and beyond, partly because he was the rare per- abling real, actual writers to shed the shackles son who became more handsome as he grew of convention and generate daily discourse that older. A photo from just two years ago that ran made people laugh, spill their coffee or throw with a Post piece shows a remarkably good- The Post down in disgust. looking 90-plus-year-old, a patrician pirate. Few He had nothing of the commoner about him, journalists could suggest that they were better hosting and grilling much of the world’s elite looking than the movie stars who played them, at the Georgetown home he shared with Sally as Jason Robards portrayed Mr. Bradlee in the Quinn, a Post society reporter who became his film about Watergate, “All the President’s Men,” third wife. But although he grew up in Boston, not but Mr. Bradlee could have claimed as much. He even knowing anyone who was black, he man- was more Clark Gable than Clark Kent. aged to make a credible newspaper in a majority- By some estimations, including his own, his black city. His efforts to cover the black commu- most enduring accomplishment had nothing to nity in deeper ways, combined with an overeager do with the Pentagon Papers or Watergate. Af- desire to believe in an unbelievable story, led to a ter he became editor of The Post, he watched Pulitzer Prize being returned in the Janet Cooke with envy as The New York Herald Tribune affair, a big blemish on a very shiny run. and magazines like Esquire and Playboy were Mr. Bradlee could be almost cartoonishly using a different vocabulary, a so-called New ambitious. Asked by Katharine Graham, The Journalism, to expand the ways in which sto- Post’s publisher, about his interest in the top ries were told. job at the paper, he immediately replied that he So in 1969, he conjured Style, a hip, cheeky would “give my left one” for the opportunity. He section of the newspaper that reflected the tu- probably would have gotten along fine on the re- mult of the times in a city where fashion and maining testosterone. discourse were rived with a maddening same- A player of favorites and an admirer of ness. The effect on the business was profound, bravado, he famously vetoed the hiring of a re- as if Chuck Berry had walked into a Glenn porter who had already been vetted and all but Miller show and started playing guitar. He ex- hired, because “nothing clanks when he walks.” panded the vernacular of newspapering, en- Ben Bradlee clanked when he walked. n