BARB Establishment Survey Annual Data Report: Volume 2 BBC Areas Apr 2019 to Mar 2020
** Feb and Mar incomplete due to COVID-19
USE FOR LIGHT BACKGROUND IMAGES BARB ESTABLISHMENT SURVEY OF TV HOMES Page 1 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020
Contents Page
Introduction 2
Annual Data Tables: Volume 2 - BBC areas
BBC London 3 BBC South East 31 BBC Midlands 59 BBC East 87 BBC West 115 BBC South West 143 BBC South 171 BBC Yorkshire and Lincolnshire 199 BBC North East & Cumbria 227 BBC North West 255 BBC Scotland 283 BBC Ulster 311 BBC Wales 339 BBC Midlands West 367 BBC Midlands East 395
See also Volume 1 - Total Network and Appendices Volume 3 - ITV areas
This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006 and with the Ipsos MORI Terms and Conditions which can be found at http://www.ipsos-mori.com/terms Introduction Page 2
This reports contains the weighted data results from the Establishment survey for the period Apr 2019 - Mar 2020
Data is presented at different levels Household Set Individual
Accordingly; bases do vary.
Appendices can be found in the Volume 1 report. These contain details of the survey objectives, sample design, response rates and standard definitions. A copy of the questionnaire is also included at the end of the report. BBC London Page 3
Contents Page
Household Table 1.1: Social Grade 4 Table 1.2: Houseperson Age 5 Table 1.3: Size of Household 6 Table 1.4: Presence of Children 7 Table 1.5: Number of TV sets in household 8 Table 1.6: Screen size 9 Table 1.7: Location of ANY set in household 10 Table 1.8: Platform Provider 11 Table 1.9: Recorders and other equipment 12 Table 1.10: Computers and Internet 13
Sets Table 1.11: Screen Size 14 Table 1.12: Location of set 15 Table 1.13: Recorders 16 Table 1.14: Other TV equipment 16 Table 1.15: Main Set Screen Size 17 Table 1.16: Main Set Recorders 18 Table 1.17: Main Set - Other TV equipment 18 Table 1.18: Other Sets (non-Main Set) Screen Size 19 Table 1.19: Other Set (non-Main Set) Recorders 20 Table 1.20: Other Set (non-Main Set) - Other TV equipment 20
Individuals Table 1.21: Age of Children 21 Table 1.22: Adults - Age 22 Table 1.23: Social Grade (Adults 16+) 23 Table 1.24: Working Status (Adults 16+) 24 Table 1.25: Males - Age 25 Table 1.26: Social Grade (Males 16+) 26 Table 1.27: Working Status (Males 16+) 27 Table 1.28: Females - Age 28 Table 1.29: Social Grade (Females 16+) 29 Table 1.30: Working Status (Females 16+) 30 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 4 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
AB 1570 1453 529 306 844 306 538 1543 %V 29.3% 29.8% 31.0% 34.8% 28.5% 32.6% 26.5% 31.5% %H (All HH) 92.5% 33.7% 19.5% 53.8% 19.5% 34.3% 98.3% %H (TV HH) 36.4% 21.1% 58.1% 21.1% 37.0% C1 1622 1456 511 283 892 303 589 1520 %V 30.3% 29.9% 30.0% 32.2% 30.1% 32.3% 29.1% 31.0% %H (All HH) 89.8% 31.5% 17.4% 55.0% 18.7% 36.3% 93.7% %H (TV HH) 35.1% 19.4% 61.3% 20.8% 40.5% C2 871 801 301 145 481 172 309 800 %V 16.3% 16.4% 17.6% 16.5% 16.2% 18.3% 15.2% 16.3% %H (All HH) 92.0% 34.6% 16.6% 55.2% 19.7% 35.5% 91.8% %H (TV HH) 37.6% 18.1% 60.0% 21.5% 38.6% D 787 697 247 93 411 97 314 700 %V 14.7% 14.3% 14.5% 10.6% 13.9% 10.3% 15.5% 14.3% %H (All HH) 88.6% 31.4% 11.8% 52.2% 12.3% 39.9% 88.9% %H (TV HH) 35.4% 13.3% 59.0% 13.9% 45.1% E 509 467 118 53 337 60 277 338 %V 9.5% 9.6% 6.9% 6.0% 11.4% 6.4% 13.7% 6.9% %H (All HH) 91.7% 23.2% 10.4% 66.2% 11.8% 54.4% 66.4% %H (TV HH) 25.3% 11.3% 72.2% 12.8% 59.3%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 5 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
Under 25 177 126 30 21 70 13 57 174 %V 3.3% 2.6% 1.8% 2.4% 2.4% 1.4% 2.8% 3.6% %H (All HH) 71.2% 16.9% 11.9% 39.5% 7.3% 32.2% 98.3% %H (TV HH) 23.8% 16.7% 55.6% 10.3% 45.2% 25 - 34 978 797 254 136 380 95 285 964 %V 18.3% 16.4% 14.9% 15.5% 12.8% 10.1% 14.1% 19.7% %H (All HH) 81.5% 26.0% 13.9% 38.9% 9.7% 29.1% 98.6% %H (TV HH) 31.9% 17.1% 47.7% 11.9% 35.8% 35 - 44 1124 1009 381 191 514 158 356 1112 %V 21.0% 20.7% 22.3% 21.7% 17.3% 16.8% 17.6% 22.7% %H (All HH) 89.8% 33.9% 17.0% 45.7% 14.1% 31.7% 98.9% %H (TV HH) 37.8% 18.9% 50.9% 15.7% 35.3% 45 - 54 1014 944 369 209 558 223 334 992 %V 18.9% 19.4% 21.6% 23.8% 18.8% 23.8% 16.5% 20.2% %H (All HH) 93.1% 36.4% 20.6% 55.0% 22.0% 32.9% 97.8% %H (TV HH) 39.1% 22.1% 59.1% 23.6% 35.4% 55 - 64 846 808 320 160 530 208 322 794 %V 15.8% 16.6% 18.8% 18.2% 17.9% 22.2% 15.9% 16.2% %H (All HH) 95.5% 37.8% 18.9% 62.6% 24.6% 38.1% 93.9% %H (TV HH) 39.6% 19.8% 65.6% 25.7% 39.9% 65 + 1220 1191 352 163 914 241 673 864 %V 22.8% 24.4% 20.6% 18.5% 30.8% 25.7% 33.2% 17.6% %H (All HH) 97.6% 28.9% 13.4% 74.9% 19.8% 55.2% 70.8% %H (TV HH) 29.6% 13.7% 76.7% 20.2% 56.5%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 6 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
1 1592 1366 327 167 973 176 797 1240 %V 29.7% 28.0% 19.2% 19.0% 32.8% 18.8% 39.3% 25.3% %H (All HH) 85.8% 20.5% 10.5% 61.1% 11.1% 50.1% 77.9% %H (TV HH) 23.9% 12.2% 71.2% 12.9% 58.3% 2 1543 1434 510 258 910 321 589 1457 %V 28.8% 29.4% 29.9% 29.3% 30.7% 34.2% 29.1% 29.7% %H (All HH) 92.9% 33.1% 16.7% 59.0% 20.8% 38.2% 94.4% %H (TV HH) 35.6% 18.0% 63.5% 22.4% 41.1% 3 926 857 333 193 467 185 282 914 %V 17.3% 17.6% 19.5% 21.9% 15.8% 19.7% 13.9% 18.7% %H (All HH) 92.5% 36.0% 20.8% 50.4% 20.0% 30.5% 98.7% %H (TV HH) 38.9% 22.5% 54.5% 21.6% 32.9% 4 870 822 353 186 423 180 243 866 %V 16.2% 16.9% 20.7% 21.1% 14.3% 19.2% 12.0% 17.7% %H (All HH) 94.5% 40.6% 21.4% 48.6% 20.7% 27.9% 99.5% %H (TV HH) 42.9% 22.6% 51.5% 21.9% 29.6% 5+ 427 395 184 76 193 77 115 423 %V 8.0% 8.1% 10.8% 8.6% 6.5% 8.2% 5.7% 8.6% %H (All HH) 92.5% 43.1% 17.8% 45.2% 18.0% 26.9% 99.1% %H (TV HH) 46.6% 19.2% 48.9% 19.5% 29.1%
Average HH size 2.47 2.51 2.78 2.74 2.33 2.67 2.18 2.58
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 7 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
Without 3797 3419 1108 576 2229 664 1565 3352 %V 70.9% 70.1% 64.9% 65.5% 75.2% 70.8% 77.2% 68.4% %H (All HH) 90.0% 29.2% 15.2% 58.7% 17.5% 41.2% 88.3% %H (TV HH) 32.4% 16.8% 65.2% 19.4% 45.8% With 1562 1455 598 303 736 274 462 1548 %V 29.2% 29.9% 35.1% 34.4% 24.8% 29.2% 22.8% 31.6% %H (All HH) 93.1% 38.3% 19.4% 47.1% 17.5% 29.6% 99.1% %H (TV HH) 41.1% 20.8% 50.6% 18.8% 31.8% 0 - 3 587 534 201 106 262 78 184 578 %V 11.0% 11.0% 11.8% 12.0% 8.8% 8.3% 9.1% 11.8% %H (All HH) 91.0% 34.2% 18.1% 44.6% 13.3% 31.3% 98.5% %H (TV HH) 37.6% 19.9% 49.1% 14.6% 34.5% 4 - 9 828 768 332 151 357 131 227 821 %V 15.5% 15.8% 19.5% 17.2% 12.0% 14.0% 11.2% 16.8% %H (All HH) 92.8% 40.1% 18.2% 43.1% 15.8% 27.4% 99.2% %H (TV HH) 43.2% 19.7% 46.5% 17.1% 29.6% 10 - 15 725 690 295 151 363 151 211 720 %V 13.5% 14.2% 17.3% 17.2% 12.2% 16.1% 10.4% 14.7% %H (All HH) 95.2% 40.7% 20.8% 50.1% 20.8% 29.1% 99.3% %H (TV HH) 42.8% 21.9% 52.6% 21.9% 30.6%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 8 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
1 2596 2596 699 390 1453 196 1257 2284 %V 48.5% 53.3% 41.0% 44.3% 49.0% 20.9% 62.0% 46.6% %H (All HH) 100.0% 26.9% 15.0% 56.0% 7.6% 48.4% 88.0% %H (TV HH) 26.9% 15.0% 56.0% 7.6% 48.4% 2 1419 1419 570 289 904 371 533 1327 %V 26.5% 29.1% 33.4% 32.8% 30.5% 39.6% 26.3% 27.1% %H (All HH) 100.0% 40.2% 20.4% 63.7% 26.1% 37.6% 93.5% %H (TV HH) 40.2% 20.4% 63.7% 26.1% 37.6% 3 547 547 272 128 372 215 157 534 %V 10.2% 11.2% 15.9% 14.5% 12.5% 22.9% 7.7% 10.9% %H (All HH) 100.0% 49.7% 23.4% 68.0% 39.3% 28.7% 97.6% %H (TV HH) 49.7% 23.4% 68.0% 39.3% 28.7% 4 208 208 108 45 154 97 57 204 %V 3.9% 4.3% 6.3% 5.1% 5.2% 10.3% 2.8% 4.2% %H (All HH) 100.0% 51.9% 21.6% 74.0% 46.6% 27.4% 98.1% %H (TV HH) 51.9% 21.6% 74.0% 46.6% 27.4% 5+ 105 105 58 27 82 58 24 105 %V 2.0% 2.2% 3.4% 3.1% 2.8% 6.2% 1.2% 2.1% %H (All HH) 100.0% 55.2% 25.7% 78.1% 55.2% 22.9% 100.0% %H (TV HH) 55.2% 25.7% 78.1% 55.2% 22.9%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 9 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
Under 20" 316 316 115 57 258 114 143 278 %V 5.9% 6.5% 6.7% 6.5% 8.7% 12.2% 7.1% 5.7% %H (All HH) 100.0% 36.4% 18.0% 81.6% 36.1% 45.3% 88.0% %H (TV HH) 36.4% 18.0% 81.6% 36.1% 45.3% 20" - 29" 1024 1024 332 184 776 290 486 893 %V 19.1% 21.0% 19.5% 20.9% 26.2% 30.9% 24.0% 18.2% %H (All HH) 100.0% 32.4% 18.0% 75.8% 28.3% 47.5% 87.2% %H (TV HH) 32.4% 18.0% 75.8% 28.3% 47.5% 30" - 39" 2165 2165 757 382 1437 488 949 1967 %V 40.4% 44.4% 44.4% 43.4% 48.5% 52.0% 46.8% 40.1% %H (All HH) 100.0% 35.0% 17.6% 66.4% 22.5% 43.8% 90.9% %H (TV HH) 35.0% 17.6% 66.4% 22.5% 43.8% 40" - 49" 2271 2271 919 458 1330 532 798 2164 %V 42.4% 46.6% 53.9% 52.0% 44.9% 56.7% 39.4% 44.2% %H (All HH) 100.0% 40.5% 20.2% 58.6% 23.4% 35.1% 95.3% %H (TV HH) 40.5% 20.2% 58.6% 23.4% 35.1% 50" - 59" 959 959 438 219 507 250 258 943 %V 17.9% 19.7% 25.7% 24.9% 17.1% 26.7% 12.7% 19.2% %H (All HH) 100.0% 45.7% 22.8% 52.9% 26.1% 26.9% 98.3% %H (TV HH) 45.7% 22.8% 52.9% 26.1% 26.9% 60"+ 186 186 100 44 87 53 34 185 %V 3.5% 3.8% 5.9% 5.0% 2.9% 5.7% 1.7% 3.8% %H (All HH) 100.0% 53.8% 23.7% 46.8% 28.5% 18.3% 99.5% %H (TV HH) 53.8% 23.7% 46.8% 28.5% 18.3%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 10 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
Main living room 4773 4773 1689 868 2903 929 1974 4363 %V 89.1% 97.9% 99.0% 98.6% 97.9% 99.0% 97.4% 89.0% %H (All HH) 100.0% 35.4% 18.2% 60.8% 19.5% 41.4% 91.4% %H (TV HH) 35.4% 18.2% 60.8% 19.5% 41.4% Kitchen 418 418 199 81 318 181 137 398 %V 7.8% 8.6% 11.7% 9.2% 10.7% 19.3% 6.8% 8.1% %H (All HH) 100.0% 47.6% 19.4% 76.1% 43.3% 32.8% 95.2% %H (TV HH) 47.6% 19.4% 76.1% 43.3% 32.8% Adult's bedroom 1781 1781 784 380 1183 587 596 1699 %V 33.2% 36.5% 46.0% 43.2% 39.9% 62.6% 29.4% 34.7% %H (All HH) 100.0% 44.0% 21.3% 66.4% 33.0% 33.5% 95.4% %H (TV HH) 44.0% 21.3% 66.4% 33.0% 33.5% Child's bedroom 219 219 116 51 124 70 53 217 %V 4.1% 4.5% 6.8% 5.8% 4.2% 7.5% 2.6% 4.4% %H (All HH) 100.0% 53.0% 23.3% 56.6% 32.0% 24.2% 99.1% %H (TV HH) 53.0% 23.3% 56.6% 32.0% 24.2% Other bedroom 202 202 88 55 157 94 63 197 %V 3.8% 4.1% 5.2% 6.3% 5.3% 10.0% 3.1% 4.0% %H (All HH) 100.0% 43.6% 27.2% 77.7% 46.5% 31.2% 97.5% %H (TV HH) 43.6% 27.2% 77.7% 46.5% 31.2% Second living/dining room 359 359 163 70 257 126 131 342 %V 6.7% 7.4% 9.6% 8.0% 8.7% 13.4% 6.5% 7.0% %H (All HH) 100.0% 45.4% 19.5% 71.6% 35.1% 36.5% 95.3% %H (TV HH) 45.4% 19.5% 71.6% 35.1% 36.5% Study/office 59 59 26 14 43 24 19 58 %V 1.1% 1.2% 1.5% 1.6% 1.5% 2.6% 0.9% 1.2% %H (All HH) 100.0% 44.1% 23.7% 72.9% 40.7% 32.2% 98.3% %H (TV HH) 44.1% 23.7% 72.9% 40.7% 32.2% TV room 20 20 10 6 10 6 3 20 %V 0.4% 0.4% 0.6% 0.7% 0.3% 0.6% 0.1% 0.4% %H (All HH) 100.0% 50.0% 30.0% 50.0% 30.0% 15.0% 100.0% %H (TV HH) 50.0% 30.0% 50.0% 30.0% 15.0% Conservatory 46 46 22 11 32 20 12 43 %V 0.9% 0.9% 1.3% 1.3% 1.1% 2.1% 0.6% 0.9% %H (All HH) 100.0% 47.8% 23.9% 69.6% 43.5% 26.1% 93.5% %H (TV HH) 47.8% 23.9% 69.6% 43.5% 26.1% Attic or loft room 13 13 6 5 9 8 2 13 %V 0.2% 0.3% 0.4% 0.6% 0.3% 0.9% 0.1% 0.3% %H (All HH) 100.0% 46.2% 38.5% 69.2% 61.5% 15.4% 100.0% %H (TV HH) 46.2% 38.5% 69.2% 61.5% 15.4% No specific location 6 6 2 2 3 1 2 6 %V 0.1% 0.1% 0.1% 0.2% 0.1% 0.1% 0.1% 0.1% %H (All HH) 100.0% 33.3% 33.3% 50.0% 16.7% 33.3% 100.0% %H (TV HH) 33.3% 33.3% 50.0% 16.7% 33.3% Other 46 46 25 10 32 20 12 45 %V 0.9% 0.9% 1.5% 1.1% 1.1% 2.1% 0.6% 0.9% %H (All HH) 100.0% 54.3% 21.7% 69.6% 43.5% 26.1% 97.8% %H (TV HH) 54.3% 21.7% 69.6% 43.5% 26.1%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 11 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
Any DSAT provider 1706 1706 1706 66 642 642 0 1648 %V 31.8% 35.0% 100.0% 7.5% 21.7% 68.4% 0.0% 33.6% %H (All HH) 100.0% 3.9% 37.6% 37.6% 0.0% 96.6% %H (TV HH) 100.0% 3.9% 37.6% 37.6% 0.0% Sky with subcription 1449 1449 1449 36 528 528 0 1411 %V 27.0% 29.7% 84.9% 4.1% 17.8% 56.3% 0.0% 28.8% %H (All HH) 100.0% 2.5% 36.4% 36.4% 0.0% 97.4% %H (TV HH) 100.0% 2.5% 36.4% 36.4% 0.0% Sky without subscription 54 54 54 3 15 15 0 47 %V 1.0% 1.1% 3.2% 0.3% 0.5% 1.6% 0.0% 1.0% %H (All HH) 100.0% 5.6% 27.8% 27.8% 0.0% 87.0% %H (TV HH) 100.0% 5.6% 27.8% 27.8% 0.0% Freesat 106 106 106 11 55 55 0 102 %V 2.0% 2.2% 6.2% 1.3% 1.9% 5.9% 0.0% 2.1% %H (All HH) 100.0% 10.4% 51.9% 51.9% 0.0% 96.2% %H (TV HH) 100.0% 10.4% 51.9% 51.9% 0.0% Other satellite provider 149 149 149 22 74 74 0 138 %V 2.8% 3.1% 8.7% 2.5% 2.5% 7.9% 0.0% 2.8% %H (All HH) 100.0% 14.8% 49.7% 49.7% 0.0% 92.6% %H (TV HH) 100.0% 14.8% 49.7% 49.7% 0.0% DCAB 880 880 66 880 329 329 0 858 %V 16.4% 18.1% 3.9% 100.0% 11.1% 35.1% 0.0% 17.5% %H (All HH) 7.5% 100.0% 37.4% 37.4% 0.0% 97.5% %H (TV HH) 7.5% 100.0% 37.4% 37.4% 0.0% DTT 2965 2965 642 329 2965 938 2027 2598 %V 55.3% 60.8% 37.6% 37.4% 100.0% 100.0% 100.0% 53.0% %H (All HH) 100.0% 21.7% 11.1% 100.0% 31.6% 68.4% 87.6% %H (TV HH) 21.7% 11.1% 100.0% 31.6% 68.4%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 12 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
PVR 2762 2762 1521 822 1325 852 472 2669 %V 51.5% 56.7% 89.2% 93.4% 44.7% 90.8% 23.3% 54.5% %H (All HH) 100.0% 55.1% 29.8% 48.0% 30.8% 17.1% 96.6% %H (TV HH) 55.1% 29.8% 48.0% 30.8% 17.1% DVDR 50 50 17 13 31 12 19 44 %V 0.9% 1.0% 1.0% 1.5% 1.0% 1.3% 0.9% 0.9% %H (All HH) 100.0% 34.0% 26.0% 62.0% 24.0% 38.0% 88.0% %H (TV HH) 34.0% 26.0% 62.0% 24.0% 38.0% VCR 26 26 7 5 20 5 15 21 %V 0.5% 0.5% 0.4% 0.6% 0.7% 0.5% 0.7% 0.4% %H (All HH) 100.0% 26.9% 19.2% 76.9% 19.2% 57.7% 80.8% %H (TV HH) 26.9% 19.2% 76.9% 19.2% 57.7% Any recorder 2790 2790 1523 825 1351 855 496 2689 %V 52.1% 57.2% 89.3% 93.8% 45.6% 91.2% 24.5% 54.9% %H (All HH) 100.0% 54.6% 29.6% 48.4% 30.6% 17.8% 96.4% %H (TV HH) 54.6% 29.6% 48.4% 30.6% 17.8%
Receives HDTV (via STB or built-in reception) 3433 3433 1425 788 2125 844 1281 3267 %V 64.1% 70.4% 83.5% 89.5% 71.7% 90.0% 63.2% 66.7% %H (All HH) 100.0% 41.5% 23.0% 61.9% 24.6% 37.3% 95.2% %H (TV HH) 41.5% 23.0% 61.9% 24.6% 37.3% DVD/Blu-ray player or recorder 2452 2452 895 507 1537 555 981 2293 %V 45.8% 50.3% 52.5% 57.6% 51.8% 59.2% 48.4% 46.8% %H (All HH) 100.0% 36.5% 20.7% 62.7% 22.6% 40.0% 93.5% %H (TV HH) 36.5% 20.7% 62.7% 22.6% 40.0%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 13 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Household level data
Table 1.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 5358 4874 1706 880 2965 938 2027 4900 %H (All HH) 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5% %H (TV HH) 35.0% 18.1% 60.8% 19.2% 41.6%
Has broadband internet 4900 4454 1648 858 2598 904 1694 4900 %V 91.5% 91.4% 96.6% 97.5% 87.6% 96.4% 83.6% 100.0% %H (All HH) 90.9% 33.6% 17.5% 53.0% 18.4% 34.6% 100.0% %H (TV HH) 37.0% 19.3% 58.3% 20.3% 38.0%
Number of computers (PCs and laptops)
0 794 695 136 57 529 72 457 365 %V 14.8% 14.3% 8.0% 6.5% 17.8% 7.7% 22.5% 7.4% %H (All HH) 87.5% 17.1% 7.2% 66.6% 9.1% 57.6% 46.0% %H (TV HH) 19.6% 8.2% 76.1% 10.4% 65.8% 1 1683 1506 509 241 912 248 664 1659 %V 31.4% 30.9% 29.8% 27.4% 30.8% 26.4% 32.8% 33.9% %H (All HH) 89.5% 30.2% 14.3% 54.2% 14.7% 39.5% 98.6% %H (TV HH) 33.8% 16.0% 60.6% 16.5% 44.1% 2 1349 1239 490 238 727 267 460 1343 %V 25.2% 25.4% 28.7% 27.0% 24.5% 28.5% 22.7% 27.4% %H (All HH) 91.8% 36.3% 17.6% 53.9% 19.8% 34.1% 99.6% %H (TV HH) 39.5% 19.2% 58.7% 21.5% 37.1% 3 706 653 249 139 354 133 221 705 %V 13.2% 13.4% 14.6% 15.8% 11.9% 14.2% 10.9% 14.4% %H (All HH) 92.5% 35.3% 19.7% 50.1% 18.8% 31.3% 99.9% %H (TV HH) 38.1% 21.3% 54.2% 20.4% 33.8% 4 437 409 159 97 227 96 132 437 %V 8.2% 8.4% 9.3% 11.0% 7.7% 10.2% 6.5% 8.9% %H (All HH) 93.6% 36.4% 22.2% 51.9% 22.0% 30.2% 100.0% %H (TV HH) 38.9% 23.7% 55.5% 23.5% 32.3% 5+ 390 371 164 108 216 122 93 390 %V 7.3% 7.6% 9.6% 12.3% 7.3% 13.0% 4.6% 8.0% %H (All HH) 95.1% 42.1% 27.7% 55.4% 31.3% 23.8% 100.0% %H (TV HH) 44.2% 29.1% 58.2% 32.9% 25.1%
Base: BBC London - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 14 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Set level data
Table 1.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 8475 3402 1679 5433 2288 3145 7927 %H 40.1% 19.8% 64.1% 27.0% 37.1% 93.5%
Under 20" 368 137 67 300 138 162 326 %V 4.3% 4.0% 4.0% 5.5% 6.0% 5.2% 4.1% %H 37.2% 18.2% 81.5% 37.5% 44.0% 88.6% 20" - 29" 1278 440 237 980 399 580 1133 %V 15.1% 12.9% 14.1% 18.0% 17.4% 18.4% 14.3% %H 34.4% 18.5% 76.7% 31.2% 45.4% 88.7% 30" - 39" 2672 980 497 1795 674 1121 2458 %V 31.5% 28.8% 29.6% 33.0% 29.5% 35.6% 31.0% %H 36.7% 18.6% 67.2% 25.2% 42.0% 92.0% 40" - 49" 2687 1147 546 1583 686 896 2576 %V 31.7% 33.7% 32.5% 29.1% 30.0% 28.5% 32.5% %H 42.7% 20.3% 58.9% 25.5% 33.3% 95.9% 50" - 59" 1087 512 256 574 297 277 1070 %V 12.8% 15.0% 15.2% 10.6% 13.0% 8.8% 13.5% %H 47.1% 23.6% 52.8% 27.3% 25.5% 98.4% 60"+ 199 106 49 93 56 37 198 %V 2.3% 3.1% 2.9% 1.7% 2.4% 1.2% 2.5% %H 53.3% 24.6% 46.7% 28.1% 18.6% 99.5% Don't know 184 79 27 109 38 72 165 %V 2.2% 2.3% 1.6% 2.0% 1.7% 2.3% 2.1% %H 42.9% 14.7% 59.2% 20.7% 39.1% 89.7%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 15 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Set level data
Table 1.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 8475 3402 1679 5433 2288 3145 7927 %H 40.1% 19.8% 64.1% 27.0% 37.1% 93.5%
Main living room 4800 1704 873 2919 937 1982 4388 %V 56.6% 50.1% 52.0% 53.7% 41.0% 63.0% 55.4% %H 35.5% 18.2% 60.8% 19.5% 41.3% 91.4% Kitchen 419 200 81 319 181 138 399 %V 4.9% 5.9% 4.8% 5.9% 7.9% 4.4% 5.0% %H 47.7% 19.3% 76.1% 43.2% 32.9% 95.2% Adult's bedroom 2174 985 467 1452 749 703 2087 %V 25.7% 29.0% 27.8% 26.7% 32.7% 22.4% 26.3% %H 45.3% 21.5% 66.8% 34.5% 32.3% 96.0% Child's bedroom 273 143 67 156 92 64 270 %V 3.2% 4.2% 4.0% 2.9% 4.0% 2.0% 3.4% %H 52.4% 24.5% 57.1% 33.7% 23.4% 98.9% Other bedroom 247 110 72 192 120 72 241 %V 2.9% 3.2% 4.3% 3.5% 5.2% 2.3% 3.0% %H 44.5% 29.1% 77.7% 48.6% 29.1% 97.6% Second living/dining room 365 165 71 262 128 134 348 %V 4.3% 4.9% 4.2% 4.8% 5.6% 4.3% 4.4% %H 45.2% 19.5% 71.8% 35.1% 36.7% 95.3% Study/office 59 26 14 43 24 19 58 %V 0.7% 0.8% 0.8% 0.8% 1.0% 0.6% 0.7% %H 44.1% 23.7% 72.9% 40.7% 32.2% 98.3% TV room 20 11 6 10 6 3 20 %V 0.2% 0.3% 0.4% 0.2% 0.3% 0.1% 0.3% %H 55.0% 30.0% 50.0% 30.0% 15.0% 100.0% Conservatory 47 22 11 33 20 13 44 %V 0.6% 0.6% 0.7% 0.6% 0.9% 0.4% 0.6% %H 46.8% 23.4% 70.2% 42.6% 27.7% 93.6% Attic or loft room 13 6 5 9 8 2 13 %V 0.2% 0.2% 0.3% 0.2% 0.3% 0.1% 0.2% %H 46.2% 38.5% 69.2% 61.5% 15.4% 100.0% No specific location 6 2 2 3 1 2 6 %V 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% 0.1% %H 0.1% 33.3% 33.3% 50.0% 16.7% 33.3% 100.0%
Other 53 29 12 37 23 14 52 %V 0.6% 0.9% 0.7% 0.7% 1.0% 0.4% 0.7% %H 54.7% 22.6% 69.8% 43.4% 26.4% 98.1%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 16 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Set level data
Table 1.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 8475 3402 1679 5433 2288 3145 7927 %H 40.1% 19.8% 64.1% 27.0% 37.1% 93.5%
PVR 3914 2318 1158 1744 1216 528 3814 %V 46.2% 68.1% 69.0% 32.1% 53.1% 16.8% 48.1% %H 59.2% 29.6% 44.6% 31.1% 13.5% 97.4% DVDR 54 18 15 33 14 20 49 %V 0.6% 0.5% 0.9% 0.6% 0.6% 0.6% 0.6% %H 33.3% 27.8% 61.1% 25.9% 37.0% 90.7% VCR 27 7 5 21 5 16 22 %V 0.3% 0.2% 0.3% 0.4% 0.2% 0.5% 0.3% %H 25.9% 18.5% 77.8% 18.5% 59.3% 81.5% Any recorder 3950 2323 1163 1778 1225 552 3842 %V 46.6% 68.3% 69.3% 32.7% 53.5% 17.6% 48.5% %H 58.8% 29.4% 45.0% 31.0% 14.0% 97.3%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 1.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 8475 3402 1679 5433 2288 3145 7927 %H 40.1% 19.8% 64.1% 27.0% 37.1% 93.5%
Receives HDTV (via STB or built-in reception) 5213 2399 1194 3241 1520 1721 5019 %V 61.5% 70.5% 71.1% 59.7% 66.4% 54.7% 63.3% %H 46.0% 22.9% 62.2% 29.2% 33.0% 96.3% DVD/Blu-ray player or recorder 3079 1191 679 1951 799 1152 2908 %V 36.3% 35.0% 40.4% 35.9% 34.9% 36.6% 36.7% %H 38.7% 22.1% 63.4% 25.9% 37.4% 94.4%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 17 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Set level data
Table 1.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 4874 1706 880 2965 938 2027 4454 %H 35.0% 18.1% 60.8% 19.2% 41.6% 91.4%
Under 20" 46 8 5 34 4 30 31 %V 0.9% 0.5% 0.6% 1.1% 0.4% 1.5% 0.7% %H 17.4% 10.9% 73.9% 8.7% 65.2% 67.4% 20" - 29" 344 59 37 261 35 226 255 %V 7.1% 3.5% 4.2% 8.8% 3.7% 11.1% 5.7% %H 17.2% 10.8% 75.9% 10.2% 65.7% 74.1% 30" - 39" 1344 349 195 918 193 725 1164 %V 27.6% 20.5% 22.2% 31.0% 20.6% 35.8% 26.1% %H 26.0% 14.5% 68.3% 14.4% 53.9% 86.6% 40" - 49" 1973 762 386 1150 425 725 1867 %V 40.5% 44.7% 43.9% 38.8% 45.3% 35.8% 41.9% %H 38.6% 19.6% 58.3% 21.5% 36.7% 94.6% 50" - 59" 881 398 199 459 218 241 865 %V 18.1% 23.3% 22.6% 15.5% 23.2% 11.9% 19.4% %H 45.2% 22.6% 52.1% 24.7% 27.4% 98.2% 60"+ 171 89 42 79 49 31 170 %V 3.5% 5.2% 4.8% 2.7% 5.2% 1.5% 3.8% %H 52.0% 24.6% 46.2% 28.7% 18.1% 99.4% Don't know 116 41 16 62 13 49 102 %V 2.4% 2.4% 1.8% 2.1% 1.4% 2.4% 2.3% %H 35.3% 13.8% 53.4% 11.2% 42.2% 87.9%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 18 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Set level data
Table 1.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 4874 1706 880 2965 938 2027 4454 %H 35.0% 18.1% 60.8% 19.2% 41.6% 91.4%
PVR 2715 1507 814 1283 835 448 2624 %V 55.7% 88.3% 92.5% 43.3% 89.0% 22.1% 58.9% %H 55.5% 30.0% 47.3% 30.8% 16.5% 96.6% DVDR 45 15 12 27 10 17 40 %V 0.9% 0.9% 1.4% 0.9% 1.1% 0.8% 0.9% %H 33.3% 26.7% 60.0% 22.2% 37.8% 88.9% VCR 22 6 4 17 5 13 17 %V 0.5% 0.4% 0.5% 0.6% 0.5% 0.6% 0.4% %H 27.3% 18.2% 77.3% 22.7% 59.1% 77.3% Any recorder 2742 1509 816 1307 839 468 2643 %V 56.3% 88.5% 92.7% 44.1% 89.4% 23.1% 59.3% %H 55.0% 29.8% 47.7% 30.6% 17.1% 96.4%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 1.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 4874 1706 880 2965 938 2027 4454 %H 35.0% 18.1% 60.8% 19.2% 41.6% 91.4%
Receives HDTV (via STB or built-in reception) 3367 1393 779 2066 813 1253 3203 %V 69.1% 81.7% 88.5% 69.7% 86.7% 61.8% 71.9% %H 41.4% 23.1% 61.4% 24.1% 37.2% 95.1% DVD/Blu-ray player or recorder 2186 773 448 1366 471 895 2033 %V 44.9% 45.3% 50.9% 46.1% 50.2% 44.2% 45.6% %H 35.4% 20.5% 62.5% 21.5% 40.9% 93.0%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 19 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Set level data
Table 1.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 3601 1695 800 2468 1350 1118 3473 %H 47.1% 22.2% 68.5% 37.5% 31.0% 96.4%
Under 20" 322 129 62 266 134 132 295 %V 8.9% 7.6% 7.8% 10.8% 9.9% 11.8% 8.5% %H 40.1% 19.3% 82.6% 41.6% 41.0% 91.6% 20" - 29" 933 381 200 718 364 354 878 %V 25.9% 22.5% 25.0% 29.1% 27.0% 31.7% 25.3% %H 40.8% 21.4% 77.0% 39.0% 37.9% 94.1% 30" - 39" 1328 631 302 877 481 396 1294 %V 36.9% 37.2% 37.8% 35.5% 35.6% 35.4% 37.3% %H 47.5% 22.7% 66.0% 36.2% 29.8% 97.4% 40" - 49" 714 385 160 432 261 171 709 %V 19.8% 22.7% 20.0% 17.5% 19.3% 15.3% 20.4% %H 53.9% 22.4% 60.5% 36.6% 23.9% 99.3% 50" - 59" 206 115 57 114 78 36 205 %V 5.7% 6.8% 7.1% 4.6% 5.8% 3.2% 5.9% %H 55.8% 27.7% 55.3% 37.9% 17.5% 99.5% 60"+ 28 17 7 14 7 6 28 %V 0.8% 1.0% 0.9% 0.6% 0.5% 0.5% 0.8% %H 60.7% 25.0% 50.0% 25.0% 21.4% 100.0% Don't know 68 37 11 47 24 23 63 %V 1.9% 2.2% 1.4% 1.9% 1.8% 2.1% 1.8% %H 54.4% 16.2% 69.1% 35.3% 33.8% 92.6%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 20 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Set level data
Table 1.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 3601 1695 800 2468 1350 1118 3473 %H 47.1% 22.2% 68.5% 37.5% 31.0% 96.4%
PVR 1198 811 344 461 381 80 1190 %V 33.3% 47.8% 43.0% 18.7% 28.2% 7.2% 34.3% %H 67.7% 28.7% 38.5% 31.8% 6.7% 99.3% DVDR 9 3 3 6 4 2 9 %V 0.2% 0.2% 0.4% 0.2% 0.3% 0.2% 0.3% %H 33.3% 33.3% 66.7% 44.4% 22.2% 100.0% VCR 5 0 1 4 1 3 4 %V 0.1% 0.0% 0.1% 0.2% 0.1% 0.3% 0.1% %H 0.0% 20.0% 80.0% 20.0% 60.0% 80.0% Any recorder 1208 814 347 470 386 84 1199 %V 33.5% 48.0% 43.4% 19.0% 28.6% 7.5% 34.5% %H 67.4% 28.7% 38.9% 32.0% 7.0% 99.3%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 1.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 3601 1695 800 2468 1350 1118 3473 %H 47.1% 22.2% 68.5% 37.5% 31.0% 96.4%
Receives HDTV (via STB or built-in reception) 1846 1006 415 1175 707 467 1816 %V 51.3% 59.4% 51.9% 47.6% 52.4% 41.8% 52.3% %H 54.5% 22.5% 63.7% 38.3% 25.3% 98.4%
DVD/Blu-ray player or recorder 892 418 231 586 328 257 875 %V 24.8% 24.7% 28.9% 23.7% 24.3% 23.0% 25.2% %H 46.9% 25.9% 65.7% 36.8% 28.8% 98.1%
Base: BBC London - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 21 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 13243 12220 4747 2410 6920 2503 4417 12645 %H 92.3% 35.8% 18.2% 52.3% 18.9% 33.4% 95.5%
Total Children 2732 2539 1049 513 1259 456 803 2706 %V 20.6% 20.8% 22.1% 21.3% 18.2% 18.2% 18.2% 21.4% %H 92.9% 38.4% 18.8% 46.1% 16.7% 29.4% 99.0% 0 - 3 674 613 232 118 305 90 215 664 %V 5.1% 5.0% 4.9% 4.9% 4.4% 3.6% 4.9% 5.3% %H 90.9% 34.4% 17.5% 45.3% 13.4% 31.9% 98.5% 4 - 15 2058 1926 816 395 954 366 589 2042 %V 15.5% 15.8% 17.2% 16.4% 13.8% 14.6% 13.3% 16.1% %H 93.6% 39.7% 19.2% 46.4% 17.8% 28.6% 99.2% 4 - 9 1085 1001 430 191 465 166 298 1075 %V 8.2% 8.2% 9.1% 7.9% 6.7% 6.6% 6.7% 8.5% %H 92.3% 39.6% 17.6% 42.9% 15.3% 27.5% 99.1% 10 - 15 973 925 386 204 490 200 290 967 %V 7.3% 7.6% 8.1% 8.5% 7.1% 8.0% 6.6% 7.6% %H 95.1% 39.7% 21.0% 50.4% 20.6% 29.8% 99.4%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 22 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 13243 12220 4747 2410 6920 2503 4417 12645 %H 92.3% 35.8% 18.2% 52.3% 18.9% 33.4% 95.5%
Total Adults (16+) 10510 9681 3698 1898 5661 2046 3614 9939 %V 79.4% 79.2% 77.9% 78.8% 81.8% 81.7% 81.8% 78.6% %H 92.1% 35.2% 18.1% 53.9% 19.5% 34.4% 94.6% 16 - 19 512 491 205 116 277 126 151 509 %V 3.9% 4.0% 4.3% 4.8% 4.0% 5.0% 3.4% 4.0% %H 95.9% 40.0% 22.7% 54.1% 24.6% 29.5% 99.4% 20 - 24 751 643 262 132 358 142 215 744 %V 5.7% 5.3% 5.5% 5.5% 5.2% 5.7% 4.9% 5.9% %H 85.6% 34.9% 17.6% 47.7% 18.9% 28.6% 99.1% 25 - 34 2146 1828 646 331 916 281 636 2119 %V 16.2% 15.0% 13.6% 13.7% 13.2% 11.2% 14.4% 16.8% %H 85.2% 30.1% 15.4% 42.7% 13.1% 29.6% 98.7% 35 - 44 2042 1851 729 374 926 316 610 2023 %V 15.4% 15.1% 15.4% 15.5% 13.4% 12.6% 13.8% 16.0% %H 90.6% 35.7% 18.3% 45.3% 15.5% 29.9% 99.1% 45 - 54 1786 1688 693 384 966 410 556 1753 %V 13.5% 13.8% 14.6% 15.9% 14.0% 16.4% 12.6% 13.9% %H 94.5% 38.8% 21.5% 54.1% 23.0% 31.1% 98.2% 55 - 64 1417 1361 559 273 872 354 517 1357 %V 10.7% 11.1% 11.8% 11.3% 12.6% 14.1% 11.7% 10.7% %H 96.0% 39.4% 19.3% 61.5% 25.0% 36.5% 95.8% 65+ 1856 1819 604 288 1346 417 929 1435 %V 14.0% 14.9% 12.7% 12.0% 19.5% 16.7% 21.0% 11.3% %H 98.0% 32.5% 15.5% 72.5% 22.5% 50.1% 77.3%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 23 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 10510 9681 3698 1898 5661 2046 3614 9939 %H 92.1% 35.2% 18.1% 53.9% 19.5% 34.4% 94.6%
AB 3248 3049 1187 678 1736 692 1044 3212 %V 30.9% 31.5% 32.1% 35.7% 30.7% 33.8% 28.9% 32.3% %H 93.9% 36.5% 20.9% 53.4% 21.3% 32.1% 98.9% C1 3158 2879 1083 604 1704 654 1051 3031 %V 30.0% 29.7% 29.3% 31.8% 30.1% 32.0% 29.1% 30.5% %H 91.2% 34.3% 19.1% 54.0% 20.7% 33.3% 96.0% C2 1830 1697 685 328 990 395 595 1732 %V 17.4% 17.5% 18.5% 17.3% 17.5% 19.3% 16.5% 17.4% %H 92.7% 37.4% 17.9% 54.1% 21.6% 32.5% 94.6% D 1568 1407 554 207 777 207 569 1454 %V 14.9% 14.5% 15.0% 10.9% 13.7% 10.1% 15.7% 14.6% %H 89.7% 35.3% 13.2% 49.6% 13.2% 36.3% 92.7% E 706 649 189 81 454 98 356 510 %V 6.7% 6.7% 5.1% 4.3% 8.0% 4.8% 9.9% 5.1% %H 91.9% 26.8% 11.5% 64.3% 13.9% 50.4% 72.2%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 24 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 10510 9681 3698 1898 5661 2046 3614 9939 %H 92.1% 35.2% 18.1% 53.9% 19.5% 34.4% 94.6%
Working full time 5672 5152 2006 1074 2800 1069 1731 5617 %V 54.0% 53.2% 54.2% 56.6% 49.5% 52.2% 47.9% 56.5% %H 90.8% 35.4% 18.9% 49.4% 18.8% 30.5% 99.0% Working part time 1022 948 372 199 560 213 347 998 %V 9.7% 9.8% 10.1% 10.5% 9.9% 10.4% 9.6% 10.0% %H 92.8% 36.4% 19.5% 54.8% 20.8% 34.0% 97.7% Not working 3816 3580 1320 624 2301 765 1536 3325 %V 36.3% 37.0% 35.7% 32.9% 40.6% 37.4% 42.5% 33.5% %H 93.8% 34.6% 16.4% 60.3% 20.0% 40.3% 87.1% Houseperson 5358 4874 1706 880 2965 938 2027 4900 %V 51.0% 50.3% 46.1% 46.4% 52.4% 45.8% 56.1% 49.3% %H 91.0% 31.8% 16.4% 55.3% 17.5% 37.8% 91.5%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 25 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 5192 4753 1815 948 2738 1005 1733 4952 %H 91.5% 35.0% 18.3% 52.7% 19.4% 33.4% 95.4%
16 - 19 259 251 102 64 144 66 78 258 %V 5.0% 5.3% 5.6% 6.8% 5.3% 6.6% 4.5% 5.2% %H 96.9% 39.4% 24.7% 55.6% 25.5% 30.1% 99.6% 20 - 24 378 342 143 76 185 82 103 376 %V 7.3% 7.2% 7.9% 8.0% 6.8% 8.2% 5.9% 7.6% %H 90.5% 37.8% 20.1% 48.9% 21.7% 27.2% 99.5% 25 - 34 1083 903 311 157 454 139 315 1069 %V 20.9% 19.0% 17.1% 16.6% 16.6% 13.8% 18.2% 21.6% %H 83.4% 28.7% 14.5% 41.9% 12.8% 29.1% 98.7% 35 - 44 1027 913 345 177 461 150 311 1015 %V 19.8% 19.2% 19.0% 18.7% 16.8% 14.9% 17.9% 20.5% %H 88.9% 33.6% 17.2% 44.9% 14.6% 30.3% 98.8% 45 - 54 897 848 347 194 476 196 281 878 %V 17.3% 17.8% 19.1% 20.5% 17.4% 19.5% 16.2% 17.7% %H 94.5% 38.7% 21.6% 53.1% 21.9% 31.3% 97.9% 55 - 64 698 665 266 133 424 167 258 668 %V 13.4% 14.0% 14.7% 14.0% 15.5% 16.6% 14.9% 13.5% %H 95.3% 38.1% 19.1% 60.7% 23.9% 37.0% 95.7% 65+ 849 832 301 147 593 206 387 687 %V 16.4% 17.5% 16.6% 15.5% 21.7% 20.5% 22.3% 13.9% %H 98.0% 35.5% 17.3% 69.8% 24.3% 45.6% 80.9%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 26 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 5192 4753 1815 948 2738 1005 1733 4952 %H 91.5% 35.0% 18.3% 52.7% 19.4% 33.4% 95.4%
AB 1641 1536 589 338 874 347 527 1625 %V 31.6% 32.3% 32.5% 35.7% 31.9% 34.5% 30.4% 32.8% %H 93.6% 35.9% 20.6% 53.3% 21.1% 32.1% 99.0% C1 1495 1360 515 289 785 301 484 1458 %V 28.8% 28.6% 28.4% 30.5% 28.7% 30.0% 27.9% 29.4% %H 91.0% 34.4% 19.3% 52.5% 20.1% 32.4% 97.5% C2 982 896 355 176 518 207 312 928 %V 18.9% 18.9% 19.6% 18.6% 18.9% 20.6% 18.0% 18.7% %H 91.2% 36.2% 17.9% 52.7% 21.1% 31.8% 94.5% D 772 687 274 107 373 107 265 723 %V 14.9% 14.5% 15.1% 11.3% 13.6% 10.6% 15.3% 14.6% %H 89.0% 35.5% 13.9% 48.3% 13.9% 34.3% 93.7% E 302 273 82 39 188 43 145 218 %V 5.8% 5.7% 4.5% 4.1% 6.9% 4.3% 8.4% 4.4% %H 90.4% 27.2% 12.9% 62.3% 14.2% 48.0% 72.2%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 27 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 5192 4753 1815 948 2738 1005 1733 4952 %H 91.5% 35.0% 18.3% 52.7% 19.4% 33.4% 95.4%
Working full time 3416 3094 1202 628 1678 632 1046 3378 %V 65.8% 65.1% 66.2% 66.2% 61.3% 62.9% 60.4% 68.2% %H 90.6% 35.2% 18.4% 49.1% 18.5% 30.6% 98.9% Working part time 261 234 86 46 134 46 88 255 %V 5.0% 4.9% 4.7% 4.9% 4.9% 4.6% 5.1% 5.1% %H 89.7% 33.0% 17.6% 51.3% 17.6% 33.7% 97.7% Not working 1515 1425 527 274 926 327 599 1318 %V 29.2% 30.0% 29.0% 28.9% 33.8% 32.5% 34.6% 26.6% %H 94.1% 34.8% 18.1% 61.1% 21.6% 39.5% 87.0% Houseperson 1284 1094 312 182 677 165 512 1134 %V 24.7% 23.0% 17.2% 19.2% 24.7% 16.4% 29.5% 22.9% %H 85.2% 24.3% 14.2% 52.7% 12.9% 39.9% 88.3%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 28 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 5318 4928 1883 949 2923 1041 1881 4987 %H 92.7% 35.4% 17.8% 55.0% 19.6% 35.4% 93.8%
16 - 19 253 240 103 52 134 60 73 251 %V 4.8% 4.9% 5.5% 5.5% 4.6% 5.8% 3.9% 5.0% %H 94.9% 40.7% 20.6% 53.0% 23.7% 28.9% 99.2% 20 - 24 373 301 119 56 172 60 112 368 %V 7.0% 6.1% 6.3% 5.9% 5.9% 5.8% 6.0% 7.4% %H 80.7% 31.9% 15.0% 46.1% 16.1% 30.0% 98.7% 25 - 34 1063 925 335 174 462 142 320 1049 %V 20.0% 18.8% 17.8% 18.3% 15.8% 13.6% 17.0% 21.0% %H 87.0% 31.5% 16.4% 43.5% 13.4% 30.1% 98.7% 35 - 44 1015 938 385 197 465 165 299 1008 %V 19.1% 19.0% 20.4% 20.8% 15.9% 15.9% 15.9% 20.2% %H 92.4% 37.9% 19.4% 45.8% 16.3% 29.5% 99.3% 45 - 54 888 840 347 190 490 215 275 874 %V 16.7% 17.0% 18.4% 20.0% 16.8% 20.7% 14.6% 17.5% %H 94.6% 39.1% 21.4% 55.2% 24.2% 31.0% 98.4% 55 - 64 719 696 293 140 447 187 260 690 %V 13.5% 14.1% 15.6% 14.8% 15.3% 18.0% 13.8% 13.8% %H 96.8% 40.8% 19.5% 62.2% 26.0% 36.2% 96.0% 65+ 1008 988 303 140 753 211 542 747 %V 19.0% 20.0% 16.1% 14.8% 25.8% 20.3% 28.8% 15.0% %H 98.0% 30.1% 13.9% 74.7% 20.9% 53.8% 74.1%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 29 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 5318 4928 1883 949 2923 1041 1881 4987 %H 92.7% 35.4% 17.8% 55.0% 19.6% 35.4% 93.8%
AB 1608 1512 598 340 862 345 517 1587 %V 30.2% 30.7% 31.8% 35.8% 29.5% 33.1% 27.5% 31.8% %H 94.0% 37.2% 21.1% 53.6% 21.5% 32.2% 98.7% C1 1663 1519 568 315 919 352 567 1574 %V 31.3% 30.8% 30.2% 33.2% 31.4% 33.8% 30.1% 31.6% %H 91.3% 34.2% 18.9% 55.3% 21.2% 34.1% 94.6% C2 848 800 331 152 472 189 283 804 %V 15.9% 16.2% 17.6% 16.0% 16.1% 18.2% 15.0% 16.1% %H 94.3% 39.0% 17.9% 55.7% 22.3% 33.4% 94.8% D 796 720 280 100 404 100 304 731 %V 15.0% 14.6% 14.9% 10.5% 13.8% 9.6% 16.2% 14.7% %H 90.5% 35.2% 12.6% 50.8% 12.6% 38.2% 91.8% E 404 377 108 41 266 55 211 292 %V 7.6% 7.7% 5.7% 4.3% 9.1% 5.3% 11.2% 5.9% %H 93.3% 26.7% 10.1% 65.8% 13.6% 52.2% 72.3%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 30 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC London
Individual level data
Table 1.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 5318 4928 1883 949 2923 1041 1881 4987 %H 92.7% 35.4% 17.8% 55.0% 19.6% 35.4% 93.8%
Working full time 2257 2058 804 445 1122 437 685 2238 %V 42.4% 41.8% 42.7% 46.9% 38.4% 42.0% 36.4% 44.9% %H 91.2% 35.6% 19.7% 49.7% 19.4% 30.4% 99.2% Working part time 760 714 287 154 426 167 260 743 %V 14.3% 14.5% 15.2% 16.2% 14.6% 16.0% 13.8% 14.9% %H 93.9% 37.8% 20.3% 56.1% 22.0% 34.2% 97.8% Not working 2301 2155 793 350 1374 437 937 2006 %V 43.3% 43.7% 42.1% 36.9% 47.0% 42.0% 49.8% 40.2% %H 93.7% 34.5% 15.2% 59.7% 19.0% 40.7% 87.2% Houseperson 4074 3780 1394 698 2288 773 1515 3766 %V 76.6% 76.7% 74.0% 73.6% 78.3% 74.3% 80.5% 75.5% %H 92.8% 34.2% 17.1% 56.2% 19.0% 37.2% 92.4%
Base: BBC London - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC South East Page 31
Contents Page
Household Table 2.1: Social Grade 32 Table 2.2: Houseperson Age 33 Table 2.3: Size of Household 34 Table 2.4: Presence of Children 35 Table 2.5: Number of TV sets in household 36 Table 2.6: Screen size 37 Table 2.7: Location of ANY set in household 38 Table 2.8: Platform Provider 39 Table 2.9: Recorders and other equipment 40 Table 2.10: Computers and Internet 41
Sets Table 2.11: Screen Size 42 Table 2.12: Location of set 43 Table 2.13: Recorders 44 Table 2.14: Other TV equipment 44 Table 2.15: Main Set Screen Size 45 Table 2.16: Main Set Recorders 46 Table 2.17: Main Set - Other TV equipment 46 Table 2.18: Other Sets (non-Main Set) Screen Size 47 Table 2.19: Other Set (non-Main Set) Recorders 48 Table 2.20: Other Set (non-Main Set) - Other TV equipment 48
Individuals Table 2.21: Age of Children 49 Table 2.22: Adults - Age 50 Table 2.23: Social Grade (Adults 16+) 51 Table 2.24: Working Status (Adults 16+) 52 Table 2.25: Males - Age 53 Table 2.26: Social Grade (Males 16+) 54 Table 2.27: Working Status (Males 16+) 55 Table 2.28: Females - Age 56 Table 2.29: Social Grade (Females 16+) 57 Table 2.30: Working Status (Females 16+) 58 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 32 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
AB 326 321 150 40 207 91 116 318 %V 28.3% 28.8% 30.6% 31.0% 29.5% 33.5% 27.0% 30.7% %H (All HH) 98.5% 46.0% 12.3% 63.5% 27.9% 35.6% 97.5% %H (TV HH) 46.7% 12.5% 64.5% 28.3% 36.1% C1 360 348 142 39 222 75 147 334 %V 31.3% 31.2% 29.0% 30.2% 31.6% 27.6% 34.2% 32.2% %H (All HH) 96.7% 39.4% 10.8% 61.7% 20.8% 40.8% 92.8% %H (TV HH) 40.8% 11.2% 63.8% 21.6% 42.2% C2 242 235 121 27 138 63 75 218 %V 21.0% 21.1% 24.7% 20.9% 19.7% 23.2% 17.4% 21.0% %H (All HH) 97.1% 50.0% 11.2% 57.0% 26.0% 31.0% 90.1% %H (TV HH) 51.5% 11.5% 58.7% 26.8% 31.9% D 129 123 44 14 76 26 50 105 %V 11.2% 11.0% 9.0% 10.9% 10.8% 9.6% 11.6% 10.1% %H (All HH) 95.3% 34.1% 10.9% 58.9% 20.2% 38.8% 81.4% %H (TV HH) 35.8% 11.4% 61.8% 21.1% 40.7% E 93 87 32 9 59 17 41 61 %V 8.1% 7.8% 6.5% 7.0% 8.4% 6.3% 9.5% 5.9% %H (All HH) 93.5% 34.4% 9.7% 63.4% 18.3% 44.1% 65.6% %H (TV HH) 36.8% 10.3% 67.8% 19.5% 47.1%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 33 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
Under 25 36 30 11 2 13 3 10 36 %V 3.1% 2.7% 2.2% 1.6% 1.9% 1.1% 2.3% 3.5% %H (All HH) 83.3% 30.6% 5.6% 36.1% 8.3% 27.8% 100.0% %H (TV HH) 36.7% 6.7% 43.3% 10.0% 33.3% 25 - 34 154 148 71 17 70 31 39 154 %V 13.4% 13.3% 14.5% 13.2% 10.0% 11.4% 9.1% 14.9% %H (All HH) 96.1% 46.1% 11.0% 45.5% 20.1% 25.3% 100.0% %H (TV HH) 48.0% 11.5% 47.3% 20.9% 26.4% 35 - 44 175 170 74 20 86 32 54 173 %V 15.2% 15.3% 15.1% 15.5% 12.3% 11.8% 12.6% 16.7% %H (All HH) 97.1% 42.3% 11.4% 49.1% 18.3% 30.9% 98.9% %H (TV HH) 43.5% 11.8% 50.6% 18.8% 31.8% 45 - 54 208 201 109 33 109 57 52 205 %V 18.1% 18.0% 22.2% 25.6% 15.5% 21.0% 12.1% 19.8% %H (All HH) 96.6% 52.4% 15.9% 52.4% 27.4% 25.0% 98.6% %H (TV HH) 54.2% 16.4% 54.2% 28.4% 25.9% 55 - 64 206 198 92 20 138 56 81 191 %V 17.9% 17.8% 18.8% 15.5% 19.7% 20.6% 18.8% 18.4% %H (All HH) 96.1% 44.7% 9.7% 67.0% 27.2% 39.3% 92.7% %H (TV HH) 46.5% 10.1% 69.7% 28.3% 40.9% 65 + 370 367 133 38 286 92 193 277 %V 32.2% 32.9% 27.1% 29.5% 40.7% 33.8% 44.9% 26.7% %H (All HH) 99.2% 35.9% 10.3% 77.3% 24.9% 52.2% 74.9% %H (TV HH) 36.2% 10.4% 77.9% 25.1% 52.6%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 34 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
1 356 343 112 30 248 61 188 266 %V 31.0% 30.8% 22.9% 23.3% 35.3% 22.4% 43.7% 25.7% %H (All HH) 96.3% 31.5% 8.4% 69.7% 17.1% 52.8% 74.7% %H (TV HH) 32.7% 8.7% 72.3% 17.8% 54.8% 2 361 349 162 37 227 98 129 341 %V 31.4% 31.3% 33.1% 28.7% 32.3% 36.0% 30.0% 32.9% %H (All HH) 96.7% 44.9% 10.2% 62.9% 27.1% 35.7% 94.5% %H (TV HH) 46.4% 10.6% 65.0% 28.1% 37.0% 3 177 171 74 24 101 46 55 176 %V 15.4% 15.4% 15.1% 18.6% 14.4% 16.9% 12.8% 17.0% %H (All HH) 96.6% 41.8% 13.6% 57.1% 26.0% 31.1% 99.4% %H (TV HH) 43.3% 14.0% 59.1% 26.9% 32.2% 4 170 166 84 26 88 41 47 167 %V 14.8% 14.9% 17.1% 20.2% 12.5% 15.1% 10.9% 16.1% %H (All HH) 97.6% 49.4% 15.3% 51.8% 24.1% 27.6% 98.2% %H (TV HH) 50.6% 15.7% 53.0% 24.7% 28.3% 5+ 86 84 58 12 38 27 11 86 %V 7.5% 7.5% 11.8% 9.3% 5.4% 9.9% 2.6% 8.3% %H (All HH) 97.7% 67.4% 14.0% 44.2% 31.4% 12.8% 100.0% %H (TV HH) 69.0% 14.3% 45.2% 32.1% 13.1%
Average HH size 2.39 2.39 2.65 2.65 2.23 2.58 2.00 2.51
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 35 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
Without 835 805 328 89 540 190 349 723 %V 72.6% 72.3% 66.9% 69.0% 76.9% 69.9% 81.2% 69.8% %H (All HH) 96.4% 39.3% 10.7% 64.7% 22.8% 41.8% 86.6% %H (TV HH) 40.7% 11.1% 67.1% 23.6% 43.4% With 315 309 162 40 162 82 80 313 %V 27.4% 27.7% 33.1% 31.0% 23.1% 30.1% 18.6% 30.2% %H (All HH) 98.1% 51.4% 12.7% 51.4% 26.0% 25.4% 99.4% %H (TV HH) 52.4% 12.9% 52.4% 26.5% 25.9% 0 - 3 114 114 57 15 63 32 31 114 %V 9.9% 10.2% 11.6% 11.6% 9.0% 11.8% 7.2% 11.0% %H (All HH) 100.0% 50.0% 13.2% 55.3% 28.1% 27.2% 100.0% %H (TV HH) 50.0% 13.2% 55.3% 28.1% 27.2% 4 - 9 162 157 82 17 82 37 45 160 %V 14.1% 14.1% 16.7% 13.2% 11.7% 13.6% 10.5% 15.4% %H (All HH) 96.9% 50.6% 10.5% 50.6% 22.8% 27.8% 98.8% %H (TV HH) 52.2% 10.8% 52.2% 23.6% 28.7% 10 - 15 157 155 93 22 79 46 33 157 %V 13.7% 13.9% 19.0% 17.1% 11.3% 16.9% 7.7% 15.2% %H (All HH) 98.7% 59.2% 14.0% 50.3% 29.3% 21.0% 100.0% %H (TV HH) 60.0% 14.2% 51.0% 29.7% 21.3%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 36 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
1 447 447 149 44 251 49 202 380 %V 38.9% 40.1% 30.4% 34.1% 35.8% 18.0% 47.0% 36.7% %H (All HH) 100.0% 33.3% 9.8% 56.2% 11.0% 45.2% 85.0% %H (TV HH) 33.3% 9.8% 56.2% 11.0% 45.2% 2 364 364 173 44 237 100 137 332 %V 31.7% 32.7% 35.3% 34.1% 33.8% 36.8% 31.9% 32.0% %H (All HH) 100.0% 47.5% 12.1% 65.1% 27.5% 37.6% 91.2% %H (TV HH) 47.5% 12.1% 65.1% 27.5% 37.6% 3 177 177 84 24 129 64 65 169 %V 15.4% 15.9% 17.1% 18.6% 18.4% 23.5% 15.1% 16.3% %H (All HH) 100.0% 47.5% 13.6% 72.9% 36.2% 36.7% 95.5% %H (TV HH) 47.5% 13.6% 72.9% 36.2% 36.7% 4 75 75 48 11 50 34 16 75 %V 6.5% 6.7% 9.8% 8.5% 7.1% 12.5% 3.7% 7.2% %H (All HH) 100.0% 64.0% 14.7% 66.7% 45.3% 21.3% 100.0% %H (TV HH) 64.0% 14.7% 66.7% 45.3% 21.3% 5+ 51 51 36 5 35 26 10 51 %V 4.4% 4.6% 7.3% 3.9% 5.0% 9.6% 2.3% 4.9% %H (All HH) 100.0% 70.6% 9.8% 68.6% 51.0% 19.6% 100.0% %H (TV HH) 70.6% 9.8% 68.6% 51.0% 19.6%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 37 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
Under 20" 111 111 47 10 86 34 51 103 %V 9.7% 10.0% 9.6% 7.8% 12.3% 12.5% 11.9% 9.9% %H (All HH) 100.0% 42.3% 9.0% 77.5% 30.6% 45.9% 92.8% %H (TV HH) 42.3% 9.0% 77.5% 30.6% 45.9% 20" - 29" 318 318 143 34 238 106 132 282 %V 27.7% 28.5% 29.2% 26.4% 33.9% 39.0% 30.7% 27.2% %H (All HH) 100.0% 45.0% 10.7% 74.8% 33.3% 41.5% 88.7% %H (TV HH) 45.0% 10.7% 74.8% 33.3% 41.5% 30" - 39" 528 528 243 56 364 148 217 474 %V 45.9% 47.4% 49.6% 43.4% 51.9% 54.4% 50.5% 45.8% %H (All HH) 100.0% 46.0% 10.6% 68.9% 28.0% 41.1% 89.8% %H (TV HH) 46.0% 10.6% 68.9% 28.0% 41.1% 40" - 49" 526 526 250 73 324 148 176 503 %V 45.7% 47.2% 51.0% 56.6% 46.2% 54.4% 40.9% 48.6% %H (All HH) 100.0% 47.5% 13.9% 61.6% 28.1% 33.5% 95.6% %H (TV HH) 47.5% 13.9% 61.6% 28.1% 33.5% 50" - 59" 240 240 137 30 140 83 57 236 %V 20.9% 21.5% 28.0% 23.3% 19.9% 30.5% 13.3% 22.8% %H (All HH) 100.0% 57.1% 12.5% 58.3% 34.6% 23.8% 98.3% %H (TV HH) 57.1% 12.5% 58.3% 34.6% 23.8% 60"+ 51 51 35 7 23 13 9 51 %V 4.4% 4.6% 7.1% 5.4% 3.3% 4.8% 2.1% 4.9% %H (All HH) 100.0% 68.6% 13.7% 45.1% 25.5% 17.6% 100.0% %H (TV HH) 68.6% 13.7% 45.1% 25.5% 17.6%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 38 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
Main living room 1097 1097 486 129 692 271 421 993 %V 95.4% 98.5% 99.2% 100.0% 98.6% 99.6% 97.9% 95.8% %H (All HH) 100.0% 44.3% 11.8% 63.1% 24.7% 38.4% 90.5% %H (TV HH) 44.3% 11.8% 63.1% 24.7% 38.4% Kitchen 125 125 66 10 107 58 49 120 %V 10.9% 11.2% 13.5% 7.8% 15.2% 21.3% 11.4% 11.6% %H (All HH) 100.0% 52.8% 8.0% 85.6% 46.4% 39.2% 96.0% %H (TV HH) 52.8% 8.0% 85.6% 46.4% 39.2% Adult's bedroom 534 534 277 70 354 178 176 497 %V 46.4% 47.9% 56.5% 54.3% 50.4% 65.4% 40.9% 48.0% %H (All HH) 100.0% 51.9% 13.1% 66.3% 33.3% 33.0% 93.1% %H (TV HH) 51.9% 13.1% 66.3% 33.3% 33.0% Child's bedroom 98 98 61 13 55 36 19 98 %V 8.5% 8.8% 12.4% 10.1% 7.8% 13.2% 4.4% 9.5% %H (All HH) 100.0% 62.2% 13.3% 56.1% 36.7% 19.4% 100.0% %H (TV HH) 62.2% 13.3% 56.1% 36.7% 19.4% Other bedroom 102 102 57 15 79 48 31 98 %V 8.9% 9.2% 11.6% 11.6% 11.3% 17.6% 7.2% 9.5% %H (All HH) 100.0% 55.9% 14.7% 77.5% 47.1% 30.4% 96.1% %H (TV HH) 55.9% 14.7% 77.5% 47.1% 30.4% Second living/dining room 95 95 51 14 67 39 28 91 %V 8.3% 8.5% 10.4% 10.9% 9.5% 14.3% 6.5% 8.8% %H (All HH) 100.0% 53.7% 14.7% 70.5% 41.1% 29.5% 95.8% %H (TV HH) 53.7% 14.7% 70.5% 41.1% 29.5% Study/office 17 17 8 2 12 6 6 17 %V 1.5% 1.5% 1.6% 1.6% 1.7% 2.2% 1.4% 1.6% %H (All HH) 100.0% 47.1% 11.8% 70.6% 35.3% 35.3% 100.0% %H (TV HH) 47.1% 11.8% 70.6% 35.3% 35.3% TV room 12 12 9 0 7 3 3 12 %V 1.0% 1.1% 1.8% 0.0% 1.0% 1.1% 0.7% 1.2% %H (All HH) 100.0% 75.0% 0.0% 58.3% 25.0% 25.0% 100.0% %H (TV HH) 75.0% 0.0% 58.3% 25.0% 25.0% Conservatory 17 17 11 1 12 6 5 17 %V 1.5% 1.5% 2.2% 0.8% 1.7% 2.2% 1.2% 1.6% %H (All HH) 100.0% 64.7% 5.9% 70.6% 35.3% 29.4% 100.0% %H (TV HH) 64.7% 5.9% 70.6% 35.3% 29.4% Attic or loft room 1 1 1 0 0 0 0 1 %V 0.1% 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% %H (All HH) 100.0% 100.0% 0.0% 0.0% 0.0% 0.0% 100.0% %H (TV HH) 100.0% 0.0% 0.0% 0.0% 0.0% No specific location 1 1 1 0 0 0 0 1 %V 0.1% 0.1% 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% %H (All HH) 100.0% 100.0% 0.0% 0.0% 0.0% 0.0% 100.0% %H (TV HH) 100.0% 0.0% 0.0% 0.0% 0.0% Other 26 26 12 4 15 6 8 25 %V 2.3% 2.3% 2.4% 3.1% 2.1% 2.2% 1.9% 2.4% %H (All HH) 100.0% 46.2% 15.4% 57.7% 23.1% 30.8% 96.2% %H (TV HH) 46.2% 15.4% 57.7% 23.1% 30.8%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 39 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
Any DSAT provider 490 490 490 4 226 226 0 463 %V 42.6% 44.0% 100.0% 3.1% 32.2% 83.1% 0.0% 44.7% %H (All HH) 100.0% 0.8% 46.1% 46.1% 0.0% 94.5% %H (TV HH) 100.0% 0.8% 46.1% 46.1% 0.0% Sky with subcription 374 374 374 3 166 166 0 360 %V 32.5% 33.6% 76.3% 2.3% 23.6% 61.0% 0.0% 34.7% %H (All HH) 100.0% 0.8% 44.4% 44.4% 0.0% 96.3% %H (TV HH) 100.0% 0.8% 44.4% 44.4% 0.0% Sky without subscription 13 13 13 0 7 7 0 13 %V 1.1% 1.2% 2.7% 0.0% 1.0% 2.6% 0.0% 1.3% %H (All HH) 100.0% 0.0% 53.8% 53.8% 0.0% 100.0% %H (TV HH) 100.0% 0.0% 53.8% 53.8% 0.0% Freesat 102 102 102 1 54 54 0 91 %V 8.9% 9.2% 20.8% 0.8% 7.7% 19.9% 0.0% 8.8% %H (All HH) 100.0% 1.0% 52.9% 52.9% 0.0% 89.2% %H (TV HH) 100.0% 1.0% 52.9% 52.9% 0.0% Other satellite provider 16 16 16 0 11 11 0 15 %V 1.4% 1.4% 3.3% 0.0% 1.6% 4.0% 0.0% 1.4% %H (All HH) 100.0% 0.0% 68.8% 68.8% 0.0% 93.8% %H (TV HH) 100.0% 0.0% 68.8% 68.8% 0.0% DCAB 129 129 4 129 46 46 0 123 %V 11.2% 11.6% 0.8% 100.0% 6.6% 16.9% 0.0% 11.9% %H (All HH) 3.1% 100.0% 35.7% 35.7% 0.0% 95.3% %H (TV HH) 3.1% 100.0% 35.7% 35.7% 0.0% DTT 702 702 226 46 702 272 430 614 %V 61.0% 63.0% 46.1% 35.7% 100.0% 100.0% 100.0% 59.3% %H (All HH) 100.0% 32.2% 6.6% 100.0% 38.7% 61.3% 87.5% %H (TV HH) 32.2% 6.6% 100.0% 38.7% 61.3%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 40 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
PVR 711 711 436 125 396 245 151 672 %V 61.8% 63.8% 89.0% 96.9% 56.4% 90.1% 35.1% 64.9% %H (All HH) 100.0% 61.3% 17.6% 55.7% 34.5% 21.2% 94.5% %H (TV HH) 61.3% 17.6% 55.7% 34.5% 21.2% DVDR 23 23 5 4 20 6 14 20 %V 2.0% 2.1% 1.0% 3.1% 2.8% 2.2% 3.3% 1.9% %H (All HH) 100.0% 21.7% 17.4% 87.0% 26.1% 60.9% 87.0% %H (TV HH) 21.7% 17.4% 87.0% 26.1% 60.9% VCR 11 11 5 2 9 5 3 8 %V 1.0% 1.0% 1.0% 1.6% 1.3% 1.8% 0.7% 0.8% %H (All HH) 100.0% 45.5% 18.2% 81.8% 45.5% 27.3% 72.7% %H (TV HH) 45.5% 18.2% 81.8% 45.5% 27.3% Any recorder 718 718 437 125 404 246 158 678 %V 62.4% 64.5% 89.2% 96.9% 57.5% 90.4% 36.7% 65.4% %H (All HH) 100.0% 60.9% 17.4% 56.3% 34.3% 22.0% 94.4% %H (TV HH) 60.9% 17.4% 56.3% 34.3% 22.0%
Receives HDTV (via STB or built-in reception) 857 857 435 120 558 253 305 802 %V 74.5% 76.9% 88.8% 93.0% 79.5% 93.0% 70.9% 77.4% %H (All HH) 100.0% 50.8% 14.0% 65.1% 29.5% 35.6% 93.6% %H (TV HH) 50.8% 14.0% 65.1% 29.5% 35.6% DVD/Blu-ray player or recorder 780 780 340 102 516 211 305 719 %V 67.8% 70.0% 69.4% 79.1% 73.5% 77.6% 70.9% 69.4% %H (All HH) 100.0% 43.6% 13.1% 66.2% 27.1% 39.1% 92.2% %H (TV HH) 43.6% 13.1% 66.2% 27.1% 39.1%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 41 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Household level data
Table 2.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1150 1114 490 129 702 272 430 1036 %H (All HH) 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1% %H (TV HH) 44.0% 11.6% 63.0% 24.4% 38.6%
Has broadband internet 1036 1007 463 123 614 259 356 1036 %V 90.1% 90.4% 94.5% 95.3% 87.5% 95.2% 82.8% 100.0% %H (All HH) 97.2% 44.7% 11.9% 59.3% 25.0% 34.4% 100.0% %H (TV HH) 46.0% 12.2% 61.0% 25.7% 35.4%
Number of computers (PCs and laptops)
0 151 144 48 10 109 28 82 49 %V 13.1% 12.9% 9.8% 7.8% 15.5% 10.3% 19.1% 4.7% %H (All HH) 95.4% 31.8% 6.6% 72.2% 18.5% 54.3% 32.5% %H (TV HH) 33.3% 6.9% 75.7% 19.4% 56.9% 1 287 273 107 17 182 50 132 278 %V 25.0% 24.5% 21.8% 13.2% 25.9% 18.4% 30.7% 26.8% %H (All HH) 95.1% 37.3% 5.9% 63.4% 17.4% 46.0% 96.9% %H (TV HH) 39.2% 6.2% 66.7% 18.3% 48.4% 2 277 269 120 36 165 74 91 274 %V 24.1% 24.1% 24.5% 27.9% 23.5% 27.2% 21.2% 26.4% %H (All HH) 97.1% 43.3% 13.0% 59.6% 26.7% 32.9% 98.9% %H (TV HH) 44.6% 13.4% 61.3% 27.5% 33.8% 3 164 162 76 26 103 49 54 164 %V 14.3% 14.5% 15.5% 20.2% 14.7% 18.0% 12.6% 15.8% %H (All HH) 98.8% 46.3% 15.9% 62.8% 29.9% 32.9% 100.0% %H (TV HH) 46.9% 16.0% 63.6% 30.2% 33.3% 4 129 126 59 18 75 34 41 129 %V 11.2% 11.3% 12.0% 14.0% 10.7% 12.5% 9.5% 12.5% %H (All HH) 97.7% 45.7% 14.0% 58.1% 26.4% 31.8% 100.0% %H (TV HH) 46.8% 14.3% 59.5% 27.0% 32.5% 5+ 142 140 79 20 68 38 31 142 %V 12.3% 12.6% 16.1% 15.5% 9.7% 14.0% 7.2% 13.7% %H (All HH) 98.6% 55.6% 14.1% 47.9% 26.8% 21.8% 100.0% %H (TV HH) 56.4% 14.3% 48.6% 27.1% 22.1%
Base: BBC South East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 42 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Set level data
Table 2.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 2287 1142 280 1505 721 783 2132 %H 49.9% 12.2% 65.8% 31.5% 34.2% 93.2%
Under 20" 137 59 13 106 43 63 127 %V 6.0% 5.2% 4.6% 7.0% 6.0% 8.0% 6.0% %H 43.1% 9.5% 77.4% 31.4% 46.0% 92.7% 20" - 29" 405 192 44 307 148 159 366 %V 17.7% 16.8% 15.7% 20.4% 20.5% 20.3% 17.2% %H 47.4% 10.9% 75.8% 36.5% 39.3% 90.4% 30" - 39" 660 318 77 443 192 252 600 %V 28.9% 27.8% 27.5% 29.4% 26.6% 32.2% 28.1% %H 48.2% 11.7% 67.1% 29.1% 38.2% 90.9% 40" - 49" 655 331 92 407 203 204 628 %V 28.6% 29.0% 32.9% 27.0% 28.2% 26.1% 29.5% %H 50.5% 14.0% 62.1% 31.0% 31.1% 95.9% 50" - 59" 269 149 37 159 93 66 265 %V 11.8% 13.0% 13.2% 10.6% 12.9% 8.4% 12.4% %H 55.4% 13.8% 59.1% 34.6% 24.5% 98.5% 60"+ 56 39 7 25 14 10 56 %V 2.4% 3.4% 2.5% 1.7% 1.9% 1.3% 2.6% %H 69.6% 12.5% 44.6% 25.0% 17.9% 100.0% Don't know 105 55 12 57 27 30 90 %V 4.6% 4.8% 4.3% 3.8% 3.7% 3.8% 4.2% %H 52.4% 11.4% 54.3% 25.7% 28.6% 85.7%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 43 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Set level data
Table 2.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 2287 1142 280 1505 721 783 2132 %H 49.9% 12.2% 65.8% 31.5% 34.2% 93.2%
Main living room 1103 489 129 696 272 423 998 %V 48.2% 42.8% 46.1% 46.2% 37.7% 54.0% 46.8% %H 44.3% 11.7% 63.1% 24.7% 38.3% 90.5% Kitchen 126 67 10 108 59 49 121 %V 5.5% 5.9% 3.6% 7.2% 8.2% 6.3% 5.7% %H 53.2% 7.9% 85.7% 46.8% 38.9% 96.0% Adult's bedroom 631 336 85 416 216 200 594 %V 27.6% 29.4% 30.4% 27.6% 30.0% 25.5% 27.9% %H 53.2% 13.5% 65.9% 34.2% 31.7% 94.1% Child's bedroom 137 88 20 78 54 24 137 %V 6.0% 7.7% 7.1% 5.2% 7.5% 3.1% 6.4% %H 64.2% 14.6% 56.9% 39.4% 17.5% 100.0% Other bedroom 113 64 16 87 53 34 108 %V 4.9% 5.6% 5.7% 5.8% 7.4% 4.3% 5.1% %H 56.6% 14.2% 77.0% 46.9% 30.1% 95.6% Second living/dining room 97 52 14 68 39 29 93 %V 4.2% 4.6% 5.0% 4.5% 5.4% 3.7% 4.4% %H 53.6% 14.4% 70.1% 40.2% 29.9% 95.9% Study/office 17 9 2 13 7 6 17 %V 0.7% 0.8% 0.7% 0.9% 1.0% 0.8% 0.8% %H 52.9% 11.8% 76.5% 41.2% 35.3% 100.0% TV room 12 9 0 7 3 3 12 %V 0.5% 0.8% 0.0% 0.5% 0.4% 0.4% 0.6% %H 75.0% 0.0% 58.3% 25.0% 25.0% 100.0% Conservatory 17 11 1 12 6 5 17 %V 0.7% 1.0% 0.4% 0.8% 0.8% 0.6% 0.8% %H 64.7% 5.9% 70.6% 35.3% 29.4% 100.0% Attic or loft room 1 1 0 0 0 0 1 %V 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% %H 100.0% 0.0% 0.0% 0.0% 0.0% 100.0% No specific location 1 1 0 0 0 0 1 %V 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% %H 100.0% 0.0% 0.0% 0.0% 0.0% 100.0% Other 32 16 4 20 10 9 31 %V 1.4% 1.4% 1.4% 1.3% 1.4% 1.1% 1.5% %H 50.0% 12.5% 62.5% 31.3% 28.1% 96.9%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 44 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Set level data
Table 2.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 2287 1142 280 1505 721 783 2132 %H 49.9% 12.2% 65.8% 31.5% 34.2% 93.2%
PVR 1055 693 192 538 360 178 1007 %V 46.1% 60.7% 68.6% 35.7% 49.9% 22.7% 47.2% %H 65.7% 18.2% 51.0% 34.1% 16.9% 95.5% DVDR 24 5 4 21 6 15 20 %V 1.0% 0.4% 1.4% 1.4% 0.8% 1.9% 0.9% %H 20.8% 16.7% 87.5% 25.0% 62.5% 83.3% VCR 11 5 2 9 5 3 8 %V 0.5% 0.4% 0.7% 0.6% 0.7% 0.4% 0.4% %H 45.5% 18.2% 81.8% 45.5% 27.3% 72.7% Any recorder 1068 696 193 550 363 187 1016 %V 46.7% 60.9% 68.9% 36.5% 50.3% 23.9% 47.7% %H 65.2% 18.1% 51.5% 34.0% 17.5% 95.1%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 2.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 2287 1142 280 1505 721 783 2132 %H 49.9% 12.2% 65.8% 31.5% 34.2% 93.2%
Receives HDTV (via STB or built-in reception) 1383 780 193 892 474 417 1318 %V 60.5% 68.3% 68.9% 59.3% 65.7% 53.3% 61.8% %H 56.4% 14.0% 64.5% 34.3% 30.2% 95.3% DVD/Blu-ray player or recorder 1120 536 152 748 350 398 1048 %V 49.0% 46.9% 54.3% 49.7% 48.5% 50.8% 49.2% %H 47.9% 13.6% 66.8% 31.3% 35.5% 93.6%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 45 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Set level data
Table 2.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1114 490 129 702 272 430 1007 %H 44.0% 11.6% 63.0% 24.4% 38.6% 90.4%
Under 20" 2 0 0 2 0 2 1 %V 0.2% 0.0% 0.0% 0.3% 0.0% 0.5% 0.1% %H 0.0% 0.0% 100.0% 0.0% 100.0% 50.0% 20" - 29" 75 15 8 54 8 45 56 %V 6.7% 3.1% 6.2% 7.7% 2.9% 10.5% 5.6% %H 20.0% 10.7% 72.0% 10.7% 60.0% 74.7% 30" - 39" 291 111 24 209 62 147 240 %V 26.1% 22.7% 18.6% 29.8% 22.8% 34.2% 23.8% %H 38.1% 8.2% 71.8% 21.3% 50.5% 82.5% 40" - 49" 426 186 59 260 105 156 403 %V 38.2% 38.0% 45.7% 37.0% 38.6% 36.3% 40.0% %H 43.7% 13.8% 61.0% 24.6% 36.6% 94.6% 50" - 59" 214 121 23 126 74 52 210 %V 19.2% 24.7% 17.8% 17.9% 27.2% 12.1% 20.9% %H 56.5% 10.7% 58.9% 34.6% 24.3% 98.1% 60"+ 47 31 7 22 12 9 47 %V 4.2% 6.3% 5.4% 3.1% 4.4% 2.1% 4.7% %H 66.0% 14.9% 46.8% 25.5% 19.1% 100.0% Don't know 59 26 8 28 10 18 49 %V 5.3% 5.3% 6.2% 4.0% 3.7% 4.2% 4.9% %H 44.1% 13.6% 47.5% 16.9% 30.5% 83.1%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 46 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Set level data
Table 2.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1114 490 129 702 272 430 1007 %H 44.0% 11.6% 63.0% 24.4% 38.6% 90.4%
PVR 705 435 123 392 243 149 666 %V 63.3% 88.8% 95.3% 55.8% 89.3% 34.7% 66.1% %H 61.7% 17.4% 55.6% 34.5% 21.1% 94.5% DVDR 21 5 3 18 5 13 19 %V 1.9% 1.0% 2.3% 2.6% 1.8% 3.0% 1.9% %H 23.8% 14.3% 85.7% 23.8% 61.9% 90.5% VCR 7 4 1 5 4 2 5 %V 0.6% 0.8% 0.8% 0.7% 1.5% 0.5% 0.5% %H 57.1% 14.3% 71.4% 57.1% 28.6% 71.4% Any recorder 711 436 123 398 244 154 671 %V 63.8% 89.0% 95.3% 56.7% 89.7% 35.8% 66.6% %H 61.3% 17.3% 56.0% 34.3% 21.7% 94.4%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 2.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1114 490 129 702 272 430 1007 %H 44.0% 11.6% 63.0% 24.4% 38.6% 90.4%
Receives HDTV (via STB or built-in reception) 845 433 117 550 252 298 793 %V 75.9% 88.4% 90.7% 78.3% 92.6% 69.3% 78.7% %H 51.2% 13.8% 65.1% 29.8% 35.3% 93.8% DVD/Blu-ray player or recorder 693 296 89 467 189 278 636 %V 62.2% 60.4% 69.0% 66.5% 69.5% 64.7% 63.2% %H 42.7% 12.8% 67.4% 27.3% 40.1% 91.8%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 47 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Set level data
Table 2.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1173 652 152 803 449 354 1125 %H 55.6% 13.0% 68.5% 38.3% 30.2% 95.9%
Under 20" 134 59 13 104 43 61 126 %V 11.4% 9.0% 8.6% 13.0% 9.6% 17.2% 11.2% %H 44.0% 9.7% 77.6% 32.1% 45.5% 94.0% 20" - 29" 330 177 36 253 140 113 309 %V 28.1% 27.1% 23.7% 31.5% 31.2% 31.9% 27.5% %H 53.6% 10.9% 76.7% 42.4% 34.2% 93.6% 30" - 39" 369 207 53 234 130 104 360 %V 31.5% 31.7% 34.9% 29.1% 29.0% 29.4% 32.0% %H 56.1% 14.4% 63.4% 35.2% 28.2% 97.6% 40" - 49" 229 145 33 147 99 48 225 %V 19.5% 22.2% 21.7% 18.3% 22.0% 13.6% 20.0% %H 63.3% 14.4% 64.2% 43.2% 21.0% 98.3% 50" - 59" 55 28 14 33 19 14 55 %V 4.7% 4.3% 9.2% 4.1% 4.2% 4.0% 4.9% %H 50.9% 25.5% 60.0% 34.5% 25.5% 100.0% 60"+ 9 8 0 3 2 1 9 %V 0.8% 1.2% 0.0% 0.4% 0.4% 0.3% 0.8% %H 88.9% 0.0% 33.3% 22.2% 11.1% 100.0% Don't know 46 29 4 29 17 12 41 %V 3.9% 4.4% 2.6% 3.6% 3.8% 3.4% 3.6% %H 63.0% 8.7% 63.0% 37.0% 26.1% 89.1%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 48 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Set level data
Table 2.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1173 652 152 803 449 354 1125 %H 55.6% 13.0% 68.5% 38.3% 30.2% 95.9%
PVR 350 259 69 146 117 29 340 %V 29.8% 39.7% 45.4% 18.2% 26.1% 8.2% 30.2% %H 74.0% 19.7% 41.7% 33.4% 8.3% 97.1% DVDR 3 0 1 3 0 2 1 %V 0.3% 0.0% 0.7% 0.4% 0.0% 0.6% 0.1% %H 0.0% 33.3% 100.0% 0.0% 66.7% 33.3% VCR 3 1 1 3 2 2 3 %V 0.3% 0.2% 0.7% 0.4% 0.4% 0.6% 0.3% %H 33.3% 33.3% 100.0% 66.7% 66.7% 100.0% Any recorder 357 260 70 152 119 33 345 %V 30.4% 39.9% 46.1% 18.9% 26.5% 9.3% 30.7% %H 72.8% 19.6% 42.6% 33.3% 9.2% 96.6%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 2.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1173 652 152 803 449 354 1125 %H 55.6% 13.0% 68.5% 38.3% 30.2% 95.9%
Receives HDTV (via STB or built-in reception) 537 347 76 342 223 120 525 %V 45.8% 53.2% 50.0% 42.6% 49.7% 33.9% 46.7% %H 64.6% 14.2% 63.7% 41.5% 22.3% 97.8%
DVD/Blu-ray player or recorder 427 240 63 282 161 121 412 %V 36.4% 36.8% 41.4% 35.1% 35.9% 34.2% 36.6% %H 56.2% 14.8% 66.0% 37.7% 28.3% 96.5%
Base: BBC South East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 49 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 2743 2664 1300 342 1562 703 859 2599 %H 97.1% 47.4% 12.5% 56.9% 25.6% 31.3% 94.8%
Total Children 558 548 299 72 290 149 141 554 %V 20.3% 20.6% 23.0% 21.1% 18.6% 21.2% 16.4% 21.3% %H 98.2% 53.6% 12.9% 52.0% 26.7% 25.3% 99.3% 0 - 3 132 132 64 17 75 37 38 132 %V 4.8% 5.0% 4.9% 5.0% 4.8% 5.3% 4.4% 5.1% %H 100.0% 48.5% 12.9% 56.8% 28.0% 28.8% 100.0% 4 - 15 426 415 235 55 215 112 103 422 %V 15.5% 15.6% 18.1% 16.1% 13.8% 15.9% 12.0% 16.2% %H 97.4% 55.2% 12.9% 50.5% 26.3% 24.2% 99.1% 4 - 9 210 203 107 22 105 47 58 206 %V 7.7% 7.6% 8.2% 6.4% 6.7% 6.7% 6.8% 7.9% %H 96.7% 51.0% 10.5% 50.0% 22.4% 27.6% 98.1% 10 - 15 215 212 128 33 110 65 45 215 %V 7.8% 8.0% 9.8% 9.6% 7.0% 9.2% 5.2% 8.3% %H 98.6% 59.5% 15.3% 51.2% 30.2% 20.9% 100.0%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 50 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 2743 2664 1300 342 1562 703 859 2599 %H 97.1% 47.4% 12.5% 56.9% 25.6% 31.3% 94.8%
Total Adults (16+) 2185 2116 1001 269 1271 554 718 2044 %V 79.7% 79.4% 77.0% 78.7% 81.4% 78.8% 83.6% 78.6% %H 96.8% 45.8% 12.3% 58.2% 25.4% 32.9% 93.5% 16 - 19 119 116 62 19 60 32 27 119 %V 4.3% 4.4% 4.8% 5.6% 3.8% 4.6% 3.1% 4.6% %H 97.5% 52.1% 16.0% 50.4% 26.9% 22.7% 100.0% 20 - 24 159 143 60 20 61 25 36 157 %V 5.8% 5.4% 4.6% 5.8% 3.9% 3.6% 4.2% 6.0% %H 89.9% 37.7% 12.6% 38.4% 15.7% 22.6% 98.7% 35 - 44 331 318 160 36 162 80 83 329 %V 12.1% 11.9% 12.3% 10.5% 10.4% 11.4% 9.7% 12.7% %H 96.1% 48.3% 10.9% 48.9% 24.2% 25.1% 99.4% 35 - 44 315 305 143 45 149 64 85 310 %V 11.5% 11.4% 11.0% 13.2% 9.5% 9.1% 9.9% 11.9% %H 96.8% 45.4% 14.3% 47.3% 20.3% 27.0% 98.4% 45 - 54 379 367 201 61 196 104 92 373 %V 13.8% 13.8% 15.5% 17.8% 12.5% 14.8% 10.7% 14.4% %H 96.8% 53.0% 16.1% 51.7% 27.4% 24.3% 98.4% 55 - 64 337 328 164 31 225 98 127 321 %V 12.3% 12.3% 12.6% 9.1% 14.4% 13.9% 14.8% 12.4% %H 97.3% 48.7% 9.2% 66.8% 29.1% 37.7% 95.3% 65+ 545 540 210 57 418 150 268 435 %V 19.9% 20.3% 16.2% 16.7% 26.8% 21.3% 31.2% 16.7% %H 99.1% 38.5% 10.5% 76.7% 27.5% 49.2% 79.8%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 51 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 2185 2116 1001 269 1271 554 718 2044 %H 96.8% 45.8% 12.3% 58.2% 25.4% 32.9% 93.5%
AB 646 634 307 83 403 190 213 636 %V 29.6% 30.0% 30.7% 30.9% 31.7% 34.3% 29.7% 31.1% %H 98.1% 47.5% 12.8% 62.4% 29.4% 33.0% 98.5% C1 692 668 288 90 390 143 247 658 %V 31.7% 31.6% 28.8% 33.5% 30.7% 25.8% 34.4% 32.2% %H 96.5% 41.6% 13.0% 56.4% 20.7% 35.7% 95.1% C2 497 482 271 59 279 149 130 465 %V 22.7% 22.8% 27.1% 21.9% 22.0% 26.9% 18.1% 22.7% %H 97.0% 54.5% 11.9% 56.1% 30.0% 26.2% 93.6% D 227 217 88 24 125 47 78 196 %V 10.4% 10.3% 8.8% 8.9% 9.8% 8.5% 10.9% 9.6% %H 95.6% 38.8% 10.6% 55.1% 20.7% 34.4% 86.3% E 123 116 47 13 75 25 49 89 %V 5.6% 5.5% 4.7% 4.8% 5.9% 4.5% 6.8% 4.4% %H 94.3% 38.2% 10.6% 61.0% 20.3% 39.8% 72.4%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 52 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 2185 2116 1001 269 1271 554 718 2044 %H 96.8% 45.8% 12.3% 58.2% 25.4% 32.9% 93.5%
Working full time 1047 1013 510 147 543 257 286 1031 %V 47.9% 47.9% 50.9% 54.6% 42.7% 46.4% 39.8% 50.4% %H 96.8% 48.7% 14.0% 51.9% 24.5% 27.3% 98.5% Working part time 261 255 125 27 153 73 80 257 %V 11.9% 12.1% 12.5% 10.0% 12.0% 13.2% 11.1% 12.6% %H 97.7% 47.9% 10.3% 58.6% 28.0% 30.7% 98.5% Not working 877 849 366 95 575 223 351 756 %V 40.1% 40.1% 36.6% 35.3% 45.2% 40.3% 48.9% 37.0% %H 96.8% 41.7% 10.8% 65.6% 25.4% 40.0% 86.2% Houseperson 1150 1114 490 129 702 272 430 1036 %V 52.6% 52.6% 49.0% 48.0% 55.2% 49.1% 59.9% 50.7% %H 96.9% 42.6% 11.2% 61.0% 23.7% 37.4% 90.1%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 53 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1044 1007 493 115 578 252 325 983 %H 96.5% 47.2% 11.0% 55.4% 24.1% 31.1% 94.2%
16 - 19 63 62 34 10 26 12 15 63 %V 6.0% 6.2% 6.9% 8.7% 4.5% 4.8% 4.6% 6.4% %H 98.4% 54.0% 15.9% 41.3% 19.0% 23.8% 100.0% 20 - 24 77 72 24 6 31 9 22 75 %V 7.4% 7.1% 4.9% 5.2% 5.4% 3.6% 6.8% 7.6% %H 93.5% 31.2% 7.8% 40.3% 11.7% 28.6% 97.4% 25 - 34 160 153 78 15 82 39 42 159 %V 15.3% 15.2% 15.8% 13.0% 14.2% 15.5% 12.9% 16.2% %H 95.6% 48.8% 9.4% 51.3% 24.4% 26.3% 99.4% 35 - 44 148 142 68 21 61 27 34 146 %V 14.2% 14.1% 13.8% 18.3% 10.6% 10.7% 10.5% 14.9% %H 95.9% 45.9% 14.2% 41.2% 18.2% 23.0% 98.6% 45 - 54 189 181 97 25 96 44 52 183 %V 18.1% 18.0% 19.7% 21.7% 16.6% 17.5% 16.0% 18.6% %H 95.8% 51.3% 13.2% 50.8% 23.3% 27.5% 96.8% 55 - 64 172 165 87 16 110 52 57 161 %V 16.5% 16.4% 17.6% 13.9% 19.0% 20.6% 17.5% 16.4% %H 95.9% 50.6% 9.3% 64.0% 30.2% 33.1% 93.6% 65+ 234 232 104 21 172 69 103 194 %V 22.4% 23.0% 21.1% 18.3% 29.8% 27.4% 31.7% 19.7% %H 99.1% 44.4% 9.0% 73.5% 29.5% 44.0% 82.9%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 54 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1044 1007 493 115 578 252 325 983 %H 96.5% 47.2% 11.0% 55.4% 24.1% 31.1% 94.2%
AB 307 302 153 33 189 90 99 304 %V 29.4% 30.0% 31.0% 28.7% 32.7% 35.7% 30.5% 30.9% %H 98.4% 49.8% 10.7% 61.6% 29.3% 32.2% 99.0% C1 322 315 138 36 169 59 110 308 %V 30.8% 31.3% 28.0% 31.3% 29.2% 23.4% 33.8% 31.3% %H 97.8% 42.9% 11.2% 52.5% 18.3% 34.2% 95.7% C2 271 259 143 32 149 77 72 254 %V 26.0% 25.7% 29.0% 27.8% 25.8% 30.6% 22.2% 25.8% %H 95.6% 52.8% 11.8% 55.0% 28.4% 26.6% 93.7% D 98 90 39 9 48 18 30 83 %V 9.4% 8.9% 7.9% 7.8% 8.3% 7.1% 9.2% 8.4% %H 91.8% 39.8% 9.2% 49.0% 18.4% 30.6% 84.7% E 47 41 19 5 23 9 14 32 %V 4.5% 4.1% 3.9% 4.3% 4.0% 3.6% 4.3% 3.3% %H 87.2% 40.4% 10.6% 48.9% 19.1% 29.8% 68.1%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 55 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1044 1007 493 115 578 252 325 983 %H 96.5% 47.2% 11.0% 55.4% 24.1% 31.1% 94.2%
Working full time 630 607 309 77 326 151 175 620 %V 60.3% 60.3% 62.7% 67.0% 56.4% 59.9% 53.8% 63.1% %H 96.3% 49.0% 12.2% 51.7% 24.0% 27.8% 98.4% Working part time 57 52 27 3 26 13 13 55 %V 5.5% 5.2% 5.5% 2.6% 4.5% 5.2% 4.0% 5.6% %H 91.2% 47.4% 5.3% 45.6% 22.8% 22.8% 96.5% Not working 357 348 157 34 225 89 137 307 %V 34.2% 34.6% 31.8% 29.6% 38.9% 35.3% 42.2% 31.2% %H 97.5% 44.0% 9.5% 63.0% 24.9% 38.4% 86.0% Houseperson 234 218 90 15 134 44 90 196 %V 22.4% 21.6% 18.3% 13.0% 23.2% 17.5% 27.7% 19.9% %H 93.2% 38.5% 6.4% 57.3% 18.8% 38.5% 83.8%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 56 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1140 1110 508 155 694 301 393 1062 %H 97.4% 44.6% 13.6% 60.9% 26.4% 34.5% 93.2%
16 - 19 56 54 28 9 33 21 13 56 %V 4.9% 4.9% 5.5% 5.8% 4.8% 7.0% 3.3% 5.3% %H 96.4% 50.0% 16.1% 58.9% 37.5% 23.2% 100.0% 20 - 24 82 71 36 15 30 17 14 82 %V 7.2% 6.4% 7.1% 9.7% 4.3% 5.6% 3.6% 7.7% %H 86.6% 43.9% 18.3% 36.6% 20.7% 17.1% 100.0% 25 - 34 171 164 82 21 81 40 41 170 %V 15.0% 14.8% 16.1% 13.5% 11.7% 13.3% 10.4% 16.0% %H 95.9% 48.0% 12.3% 47.4% 23.4% 24.0% 99.4% 35 - 44 166 163 75 24 88 37 51 165 %V 14.6% 14.7% 14.8% 15.5% 12.7% 12.3% 13.0% 15.5% %H 98.2% 45.2% 14.5% 53.0% 22.3% 30.7% 99.4% 45 - 54 190 186 104 36 100 60 41 190 %V 16.7% 16.8% 20.5% 23.2% 14.4% 19.9% 10.4% 17.9% %H 97.9% 54.7% 18.9% 52.6% 31.6% 21.6% 100.0% 55 - 64 165 163 77 15 115 46 69 160 %V 14.5% 14.7% 15.2% 9.7% 16.6% 15.3% 17.6% 15.1% %H 98.8% 46.7% 9.1% 69.7% 27.9% 41.8% 97.0% 65+ 311 308 106 36 246 81 165 240 %V 27.3% 27.7% 20.9% 23.2% 35.4% 26.9% 42.0% 22.6% %H 99.0% 34.1% 11.6% 79.1% 26.0% 53.1% 77.2%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 57 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1140 1110 508 155 694 301 393 1062 %H 97.4% 44.6% 13.6% 60.9% 26.4% 34.5% 93.2%
AB 339 332 154 51 214 100 114 332 %V 29.7% 29.9% 30.3% 32.9% 30.8% 33.2% 29.0% 31.3% %H 97.9% 45.4% 15.0% 63.1% 29.5% 33.6% 97.9% C1 370 353 150 53 221 84 137 349 %V 32.5% 31.8% 29.5% 34.2% 31.8% 27.9% 34.9% 32.9% %H 95.4% 40.5% 14.3% 59.7% 22.7% 37.0% 94.3% C2 226 223 128 27 130 72 58 211 %V 19.8% 20.1% 25.2% 17.4% 18.7% 23.9% 14.8% 19.9% %H 98.7% 56.6% 11.9% 57.5% 31.9% 25.7% 93.4% D 130 127 49 15 77 29 49 113 %V 11.4% 11.4% 9.6% 9.7% 11.1% 9.6% 12.5% 10.6% %H 97.7% 37.7% 11.5% 59.2% 22.3% 37.7% 86.9% E 76 75 28 9 52 17 35 57 %V 6.7% 6.8% 5.5% 5.8% 7.5% 5.6% 8.9% 5.4% %H 98.7% 36.8% 11.8% 68.4% 22.4% 46.1% 75.0%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 58 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South East
Individual level data
Table 2.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1140 1110 508 155 694 301 393 1062 %H 97.4% 44.6% 13.6% 60.9% 26.4% 34.5% 93.2%
Working full time 417 406 201 70 217 106 111 411 %V 36.6% 36.6% 39.6% 45.2% 31.3% 35.2% 28.2% 38.7% %H 97.4% 48.2% 16.8% 52.0% 25.4% 26.6% 98.6% Working part time 204 202 98 24 127 60 67 202 %V 17.9% 18.2% 19.3% 15.5% 18.3% 19.9% 17.0% 19.0% %H 99.0% 48.0% 11.8% 62.3% 29.4% 32.8% 99.0% Not working 520 501 209 61 349 135 215 448 %V 45.6% 45.1% 41.1% 39.4% 50.3% 44.9% 54.7% 42.2% %H 96.3% 40.2% 11.7% 67.1% 26.0% 41.3% 86.2% Houseperson 915 896 400 114 568 228 340 840 %V 80.3% 80.7% 78.7% 73.5% 81.8% 75.7% 86.5% 79.1% %H 97.9% 43.7% 12.5% 62.1% 24.9% 37.2% 91.8%
Base: BBC South East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC Midlands Page 59
Contents Page
Household Table 3.1: Social Grade 60 Table 3.2: Houseperson Age 61 Table 3.3: Size of Household 62 Table 3.4: Presence of Children 63 Table 3.5: Number of TV sets in household 64 Table 3.6: Screen size 65 Table 3.7: Location of ANY set in household 66 Table 3.8: Platform Provider 67 Table 3.9: Recorders and other equipment 68 Table 3.10: Computers and Internet 69
Sets Table 3.11: Screen Size 70 Table 3.12: Location of set 71 Table 3.13: Recorders 72 Table 3.14: Other TV equipment 72 Table 3.15: Main Set Screen Size 73 Table 3.16: Main Set Recorders 74 Table 3.17: Main Set - Other TV equipment 74 Table 3.18: Other Sets (non-Main Set) Screen Size 75 Table 3.19: Other Set (non-Main Set) Recorders 76 Table 3.20: Other Set (non-Main Set) - Other TV equipment 76
Individuals Table 3.21: Age of Children 77 Table 3.22: Adults - Age 78 Table 3.23: Social Grade (Adults 16+) 79 Table 3.24: Working Status (Adults 16+) 80 Table 3.25: Males - Age 81 Table 3.26: Social Grade (Males 16+) 82 Table 3.27: Working Status (Males 16+) 83 Table 3.28: Females - Age 84 Table 3.29: Social Grade (Females 16+) 85 Table 3.30: Working Status (Females 16+) 86 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 60 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
AB 871 853 311 134 601 234 367 847 %V 23.3% 23.9% 25.6% 22.2% 24.0% 25.5% 23.2% 26.0% %H (All HH) 97.9% 35.7% 15.4% 69.0% 26.9% 42.1% 97.2% %H (TV HH) 36.5% 15.7% 70.5% 27.4% 43.0% C1 1028 979 355 167 674 264 410 939 %V 27.5% 27.5% 29.2% 27.7% 26.9% 28.8% 25.9% 28.8% %H (All HH) 95.2% 34.5% 16.2% 65.6% 25.7% 39.9% 91.3% %H (TV HH) 36.3% 17.1% 68.8% 27.0% 41.9% C2 810 787 259 161 569 230 339 712 %V 21.7% 22.1% 21.3% 26.7% 22.7% 25.1% 21.4% 21.8% %H (All HH) 97.2% 32.0% 19.9% 70.2% 28.4% 41.9% 87.9% %H (TV HH) 32.9% 20.5% 72.3% 29.2% 43.1% D 612 567 191 95 379 127 252 500 %V 16.4% 15.9% 15.7% 15.8% 15.1% 13.8% 15.9% 15.3% %H (All HH) 92.6% 31.2% 15.5% 61.9% 20.8% 41.2% 81.7% %H (TV HH) 33.7% 16.8% 66.8% 22.4% 44.4% E 414 376 98 46 279 62 217 263 %V 11.1% 10.6% 8.1% 7.6% 11.2% 6.8% 13.7% 8.1% %H (All HH) 90.8% 23.7% 11.1% 67.4% 15.0% 52.4% 63.5% %H (TV HH) 26.1% 12.2% 74.2% 16.5% 57.7%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 61 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
Under 25 150 129 29 19 78 20 58 145 %V 4.0% 3.6% 2.4% 3.2% 3.1% 2.2% 3.7% 4.4% %H (All HH) 86.0% 19.3% 12.7% 52.0% 13.3% 38.7% 96.7% %H (TV HH) 22.5% 14.7% 60.5% 15.5% 45.0% 25 - 34 561 505 168 79 294 107 186 537 %V 15.0% 14.2% 13.8% 13.1% 11.8% 11.7% 11.7% 16.5% %H (All HH) 90.0% 29.9% 14.1% 52.4% 19.1% 33.2% 95.7% %H (TV HH) 33.3% 15.6% 58.2% 21.2% 36.8% 35 - 44 613 569 226 97 345 143 202 595 %V 16.4% 16.0% 18.6% 16.1% 13.8% 15.6% 12.7% 18.3% %H (All HH) 92.8% 36.9% 15.8% 56.3% 23.3% 33.0% 97.1% %H (TV HH) 39.7% 17.0% 60.6% 25.1% 35.5% 45 - 54 688 661 266 134 451 206 245 658 %V 18.4% 18.6% 21.9% 22.2% 18.0% 22.5% 15.5% 20.2% %H (All HH) 96.1% 38.7% 19.5% 65.6% 29.9% 35.6% 95.6% %H (TV HH) 40.2% 20.3% 68.2% 31.2% 37.1% 55 - 64 658 640 229 138 463 193 269 609 %V 17.6% 18.0% 18.9% 22.9% 18.5% 21.0% 17.0% 18.7% %H (All HH) 97.3% 34.8% 21.0% 70.4% 29.3% 40.9% 92.6% %H (TV HH) 35.8% 21.6% 72.3% 30.2% 42.0% 65 + 1066 1058 297 136 870 246 624 716 %V 28.5% 29.7% 24.5% 22.6% 34.8% 26.8% 39.4% 22.0% %H (All HH) 99.2% 27.9% 12.8% 81.6% 23.1% 58.5% 67.2% %H (TV HH) 28.1% 12.9% 82.2% 23.3% 59.0%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 62 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
1 1119 1044 249 130 802 179 623 778 %V 30.0% 29.3% 20.5% 21.6% 32.1% 19.5% 39.3% 23.9% %H (All HH) 93.3% 22.3% 11.6% 71.7% 16.0% 55.7% 69.5% %H (TV HH) 23.9% 12.5% 76.8% 17.1% 59.7% 2 1227 1187 407 201 857 321 535 1122 %V 32.9% 33.3% 33.5% 33.3% 34.3% 35.0% 33.8% 34.4% %H (All HH) 96.7% 33.2% 16.4% 69.8% 26.2% 43.6% 91.4% %H (TV HH) 34.3% 16.9% 72.2% 27.0% 45.1% 3 570 546 227 106 355 171 184 552 %V 15.3% 15.3% 18.7% 17.6% 14.2% 18.6% 11.6% 16.9% %H (All HH) 95.8% 39.8% 18.6% 62.3% 30.0% 32.3% 96.8% %H (TV HH) 41.6% 19.4% 65.0% 31.3% 33.7% 4 537 514 216 109 326 162 164 532 %V 14.4% 14.4% 17.8% 18.1% 13.0% 17.7% 10.3% 16.3% %H (All HH) 95.7% 40.2% 20.3% 60.7% 30.2% 30.5% 99.1% %H (TV HH) 42.0% 21.2% 63.4% 31.5% 31.9% 5+ 282 270 114 57 162 82 79 277 %V 7.6% 7.6% 9.4% 9.5% 6.5% 8.9% 5.0% 8.5% %H (All HH) 95.7% 40.4% 20.2% 57.4% 29.1% 28.0% 98.2% %H (TV HH) 42.2% 21.1% 60.0% 30.4% 29.3%
Average HH size 2.40 2.41 2.66 2.65 2.31 2.66 2.10 2.55
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 63 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
Without 2741 2615 824 426 1922 649 1273 2287 %V 73.4% 73.4% 67.9% 70.6% 76.8% 70.8% 80.3% 70.2% %H (All HH) 95.4% 30.1% 15.5% 70.1% 23.7% 46.4% 83.4% %H (TV HH) 31.5% 16.3% 73.5% 24.8% 48.7% With 994 947 389 177 580 268 312 973 %V 26.6% 26.6% 32.0% 29.4% 23.2% 29.2% 19.7% 29.8% %H (All HH) 95.3% 39.1% 17.8% 58.4% 27.0% 31.4% 97.9% %H (TV HH) 41.1% 18.7% 61.2% 28.3% 32.9% 0 - 3 368 343 131 58 216 92 124 359 %V 9.9% 9.6% 10.8% 9.6% 8.6% 10.0% 7.8% 11.0% %H (All HH) 93.2% 35.6% 15.8% 58.7% 25.0% 33.7% 97.6% %H (TV HH) 38.2% 16.9% 63.0% 26.8% 36.2% 4 - 9 528 503 206 91 304 133 171 518 %V 14.1% 14.1% 17.0% 15.1% 12.2% 14.5% 10.8% 15.9% %H (All HH) 95.3% 39.0% 17.2% 57.6% 25.2% 32.4% 98.1% %H (TV HH) 41.0% 18.1% 60.4% 26.4% 34.0% 10 - 15 501 482 208 96 295 148 147 493 %V 13.4% 13.5% 17.1% 15.9% 11.8% 16.1% 9.3% 15.1% %H (All HH) 96.2% 41.5% 19.2% 58.9% 29.5% 29.3% 98.4% %H (TV HH) 43.2% 19.9% 61.2% 30.7% 30.5%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 64 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
1 1577 1577 413 213 1016 195 822 1292 %V 42.2% 44.3% 34.0% 35.3% 40.6% 21.3% 51.9% 39.6% %H (All HH) 100.0% 26.2% 13.5% 64.4% 12.4% 52.1% 81.9% %H (TV HH) 26.2% 13.5% 64.4% 12.4% 52.1% 2 1129 1129 410 215 818 340 478 1004 %V 30.2% 31.7% 33.8% 35.7% 32.7% 37.1% 30.2% 30.8% %H (All HH) 100.0% 36.3% 19.0% 72.5% 30.1% 42.3% 88.9% %H (TV HH) 36.3% 19.0% 72.5% 30.1% 42.3% 3 501 501 220 100 380 200 181 479 %V 13.4% 14.1% 18.1% 16.6% 15.2% 21.8% 11.4% 14.7% %H (All HH) 100.0% 43.9% 20.0% 75.8% 39.9% 36.1% 95.6% %H (TV HH) 43.9% 20.0% 75.8% 39.9% 36.1% 4 231 231 105 53 183 114 69 226 %V 6.2% 6.5% 8.6% 8.8% 7.3% 12.4% 4.4% 6.9% %H (All HH) 100.0% 45.5% 22.9% 79.2% 49.4% 29.9% 97.8% %H (TV HH) 45.5% 22.9% 79.2% 49.4% 29.9% 5+ 125 125 66 23 105 68 36 124 %V 3.3% 3.5% 5.4% 3.8% 4.2% 7.4% 2.3% 3.8% %H (All HH) 100.0% 52.8% 18.4% 84.0% 54.4% 28.8% 99.2% %H (TV HH) 52.8% 18.4% 84.0% 54.4% 28.8%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 65 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
Under 20" 293 293 96 52 251 111 140 252 %V 7.8% 8.2% 7.9% 8.6% 10.0% 12.1% 8.8% 7.7% %H (All HH) 100.0% 32.8% 17.7% 85.7% 37.9% 47.8% 86.0% %H (TV HH) 32.8% 17.7% 85.7% 37.9% 47.8% 20" - 29" 924 924 295 165 746 294 452 792 %V 24.7% 25.9% 24.3% 27.4% 29.8% 32.1% 28.5% 24.3% %H (All HH) 100.0% 31.9% 17.9% 80.7% 31.8% 48.9% 85.7% %H (TV HH) 31.9% 17.9% 80.7% 31.8% 48.9% 30" - 39" 1688 1688 597 301 1233 488 745 1465 %V 45.2% 47.4% 49.2% 49.9% 49.3% 53.2% 47.0% 44.9% %H (All HH) 100.0% 35.4% 17.8% 73.0% 28.9% 44.1% 86.8% %H (TV HH) 35.4% 17.8% 73.0% 28.9% 44.1% 40" - 49" 1770 1770 689 314 1234 537 696 1640 %V 47.4% 49.7% 56.8% 52.1% 49.3% 58.6% 43.9% 50.3% %H (All HH) 100.0% 38.9% 17.7% 69.7% 30.3% 39.3% 92.7% %H (TV HH) 38.9% 17.7% 69.7% 30.3% 39.3% 50" - 59" 726 726 323 131 468 233 235 709 %V 19.4% 20.4% 26.6% 21.7% 18.7% 25.4% 14.8% 21.7% %H (All HH) 100.0% 44.5% 18.0% 64.5% 32.1% 32.4% 97.7% %H (TV HH) 44.5% 18.0% 64.5% 32.1% 32.4% 60"+ 98 98 50 19 59 35 24 96 %V 2.6% 2.8% 4.1% 3.2% 2.4% 3.8% 1.5% 2.9% %H (All HH) 100.0% 51.0% 19.4% 60.2% 35.7% 24.5% 98.0% %H (TV HH) 51.0% 19.4% 60.2% 35.7% 24.5%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 66 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
Main living room 3525 3525 1205 599 2483 912 1571 3092 %V 94.4% 99.0% 99.3% 99.3% 99.2% 99.5% 99.1% 94.8% %H (All HH) 100.0% 34.2% 17.0% 70.4% 25.9% 44.6% 87.7% %H (TV HH) 34.2% 17.0% 70.4% 25.9% 44.6% Kitchen 392 392 164 59 332 163 169 363 %V 10.5% 11.0% 13.5% 9.8% 13.3% 17.8% 10.7% 11.1% %H (All HH) 100.0% 41.8% 15.1% 84.7% 41.6% 43.1% 92.6% %H (TV HH) 41.8% 15.1% 84.7% 41.6% 43.1% Adult's bedroom 1514 1514 617 308 1136 575 561 1399 %V 40.5% 42.5% 50.8% 51.1% 45.4% 62.7% 35.4% 42.9% %H (All HH) 100.0% 40.8% 20.3% 75.0% 38.0% 37.1% 92.4% %H (TV HH) 40.8% 20.3% 75.0% 38.0% 37.1% Child's bedroom 280 280 134 58 192 114 78 277 %V 7.5% 7.9% 11.0% 9.6% 7.7% 12.4% 4.9% 8.5% %H (All HH) 100.0% 47.9% 20.7% 68.6% 40.7% 27.9% 98.9% %H (TV HH) 47.9% 20.7% 68.6% 40.7% 27.9% Other bedroom 177 177 75 38 151 87 63 170 %V 4.7% 5.0% 6.2% 6.3% 6.0% 9.5% 4.0% 5.2% %H (All HH) 100.0% 42.4% 21.5% 85.3% 49.2% 35.6% 96.0% %H (TV HH) 42.4% 21.5% 85.3% 49.2% 35.6% Second living/dining room 346 346 160 54 270 138 132 324 %V 9.3% 9.7% 13.2% 9.0% 10.8% 15.0% 8.3% 9.9% %H (All HH) 100.0% 46.2% 15.6% 78.0% 39.9% 38.2% 93.6% %H (TV HH) 46.2% 15.6% 78.0% 39.9% 38.2% Study/office 54 54 27 8 35 17 18 54 %V 1.4% 1.5% 2.2% 1.3% 1.4% 1.9% 1.1% 1.7% %H (All HH) 100.0% 50.0% 14.8% 64.8% 31.5% 33.3% 100.0% %H (TV HH) 50.0% 14.8% 64.8% 31.5% 33.3% TV room 22 22 13 3 19 13 6 22 %V 0.6% 0.6% 1.1% 0.5% 0.8% 1.4% 0.4% 0.7% %H (All HH) 100.0% 59.1% 13.6% 86.4% 59.1% 27.3% 100.0% %H (TV HH) 59.1% 13.6% 86.4% 59.1% 27.3% Conservatory 87 87 35 22 69 38 31 83 %V 2.3% 2.4% 2.9% 3.6% 2.8% 4.1% 2.0% 2.5% %H (All HH) 100.0% 40.2% 25.3% 79.3% 43.7% 35.6% 95.4% %H (TV HH) 40.2% 25.3% 79.3% 43.7% 35.6% Attic or loft room 5 5 2 2 3 2 1 5 %V 0.1% 0.1% 0.2% 0.3% 0.1% 0.2% 0.1% 0.2% %H (All HH) 100.0% 40.0% 40.0% 60.0% 40.0% 20.0% 100.0% %H (TV HH) 40.0% 40.0% 60.0% 40.0% 20.0% No specific location 4 4 1 2 2 1 1 4 %V 0.1% 0.1% 0.1% 0.3% 0.1% 0.1% 0.1% 0.1% %H (All HH) 100.0% 25.0% 50.0% 50.0% 25.0% 25.0% 100.0% %H (TV HH) 25.0% 50.0% 50.0% 25.0% 25.0% Other 36 36 16 6 28 15 13 35 %V 1.0% 1.0% 1.3% 1.0% 1.1% 1.6% 0.8% 1.1% %H (All HH) 100.0% 44.4% 16.7% 77.8% 41.7% 36.1% 97.2% %H (TV HH) 44.4% 16.7% 77.8% 41.7% 36.1%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 67 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
Any DSAT provider 1214 1214 1214 21 612 612 0 1149 %V 32.5% 34.1% 100.0% 3.5% 24.5% 66.7% 0.0% 35.2% %H (All HH) 100.0% 1.7% 50.4% 50.4% 0.0% 94.6% %H (TV HH) 100.0% 1.7% 50.4% 50.4% 0.0% Sky with subcription 999 999 999 8 501 501 0 956 %V 26.7% 28.0% 82.3% 1.3% 20.0% 54.6% 0.0% 29.3% %H (All HH) 100.0% 0.8% 50.2% 50.2% 0.0% 95.7% %H (TV HH) 100.0% 0.8% 50.2% 50.2% 0.0% Sky without subscription 57 57 57 2 31 31 0 52 %V 1.5% 1.6% 4.7% 0.3% 1.2% 3.4% 0.0% 1.6% %H (All HH) 100.0% 3.5% 54.4% 54.4% 0.0% 91.2% %H (TV HH) 100.0% 3.5% 54.4% 54.4% 0.0% Freesat 134 134 134 5 79 79 0 125 %V 3.6% 3.8% 11.0% 0.8% 3.2% 8.6% 0.0% 3.8% %H (All HH) 100.0% 3.7% 59.0% 59.0% 0.0% 93.3% %H (TV HH) 100.0% 3.7% 59.0% 59.0% 0.0% Other satellite provider 90 90 90 9 39 39 0 82 %V 2.4% 2.5% 7.4% 1.5% 1.6% 4.3% 0.0% 2.5% %H (All HH) 100.0% 10.0% 43.3% 43.3% 0.0% 91.1% %H (TV HH) 100.0% 10.0% 43.3% 43.3% 0.0% DCAB 603 603 21 603 314 314 0 573 %V 16.1% 16.9% 1.7% 100.0% 12.5% 34.2% 0.0% 17.6% %H (All HH) 3.5% 100.0% 52.1% 52.1% 0.0% 95.0% %H (TV HH) 3.5% 100.0% 52.1% 52.1% 0.0% DTT 2502 2502 612 314 2502 917 1585 2121 %V 67.0% 70.2% 50.4% 52.1% 100.0% 100.0% 100.0% 65.1% %H (All HH) 100.0% 24.5% 12.5% 100.0% 36.7% 63.3% 84.8% %H (TV HH) 24.5% 12.5% 100.0% 36.7% 63.3%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 68 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
PVR 2141 2141 1096 571 1346 859 487 2011 %V 57.3% 60.1% 90.3% 94.7% 53.8% 93.7% 30.7% 61.7% %H (All HH) 100.0% 51.2% 26.7% 62.9% 40.1% 22.7% 93.9% %H (TV HH) 51.2% 26.7% 62.9% 40.1% 22.7% DVDR 40 40 18 5 29 13 16 35 %V 1.1% 1.1% 1.5% 0.8% 1.2% 1.4% 1.0% 1.1% %H (All HH) 100.0% 45.0% 12.5% 72.5% 32.5% 40.0% 87.5% %H (TV HH) 45.0% 12.5% 72.5% 32.5% 40.0% VCR 7 7 3 0 6 2 4 6 %V 0.2% 0.2% 0.2% 0.0% 0.2% 0.2% 0.3% 0.2% %H (All HH) 100.0% 42.9% 0.0% 85.7% 28.6% 57.1% 85.7% %H (TV HH) 42.9% 0.0% 85.7% 28.6% 57.1% Any recorder 2159 2159 1099 572 1361 860 501 2026 %V 57.8% 60.6% 90.5% 94.9% 54.4% 93.8% 31.6% 62.1% %H (All HH) 100.0% 50.9% 26.5% 63.0% 39.8% 23.2% 93.8% %H (TV HH) 50.9% 26.5% 63.0% 39.8% 23.2%
Receives HDTV (via STB or built-in reception) 2554 2554 1030 536 1831 822 1009 2383 %V 68.4% 71.7% 84.8% 88.9% 73.2% 89.6% 63.7% 73.1% %H (All HH) 100.0% 40.3% 21.0% 71.7% 32.2% 39.5% 93.3% %H (TV HH) 40.3% 21.0% 71.7% 32.2% 39.5% DVD/Blu-ray player or recorder 1902 1902 693 351 1343 557 786 1735 %V 50.9% 53.4% 57.1% 58.2% 53.7% 60.7% 49.6% 53.2% %H (All HH) 100.0% 36.4% 18.5% 70.6% 29.3% 41.3% 91.2% %H (TV HH) 36.4% 18.5% 70.6% 29.3% 41.3%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 69 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Household level data
Table 3.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3735 3562 1214 603 2502 917 1585 3260 %H (All HH) 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3% %H (TV HH) 34.1% 16.9% 70.2% 25.7% 44.5%
Has broadband internet 3260 3125 1149 573 2121 871 1250 3260 %V 87.3% 87.7% 94.6% 95.0% 84.8% 95.0% 78.9% 100.0% %H (All HH) 95.9% 35.2% 17.6% 65.1% 26.7% 38.3% 100.0% %H (TV HH) 36.8% 18.3% 67.9% 27.9% 40.0%
Number of computers (PCs and laptops)
0 780 714 168 72 553 112 441 333 %V 20.9% 20.0% 13.8% 11.9% 22.1% 12.2% 27.8% 10.2% %H (All HH) 91.5% 21.5% 9.2% 70.9% 14.4% 56.5% 42.7% %H (TV HH) 23.5% 10.1% 77.5% 15.7% 61.8% 1 1092 1038 342 166 713 236 477 1068 %V 29.2% 29.1% 28.2% 27.5% 28.5% 25.7% 30.1% 32.8% %H (All HH) 95.1% 31.3% 15.2% 65.3% 21.6% 43.7% 97.8% %H (TV HH) 32.9% 16.0% 68.7% 22.7% 46.0% 2 844 815 299 157 572 243 329 840 %V 22.6% 22.9% 24.6% 26.0% 22.9% 26.5% 20.8% 25.8% %H (All HH) 96.6% 35.4% 18.6% 67.8% 28.8% 39.0% 99.5% %H (TV HH) 36.7% 19.3% 70.2% 29.8% 40.4% 3 431 421 161 98 286 137 149 431 %V 11.5% 11.8% 13.3% 16.3% 11.4% 14.9% 9.4% 13.2% %H (All HH) 97.7% 37.4% 22.7% 66.4% 31.8% 34.6% 100.0% %H (TV HH) 38.2% 23.3% 67.9% 32.5% 35.4% 4 273 267 116 50 172 82 90 273 %V 7.3% 7.5% 9.6% 8.3% 6.9% 8.9% 5.7% 8.4% %H (All HH) 97.8% 42.5% 18.3% 63.0% 30.0% 33.0% 100.0% %H (TV HH) 43.4% 18.7% 64.4% 30.7% 33.7% 5+ 315 307 128 60 206 107 99 315 %V 8.4% 8.6% 10.5% 10.0% 8.2% 11.7% 6.2% 9.7% %H (All HH) 97.5% 40.6% 19.0% 65.4% 34.0% 31.4% 100.0% %H (TV HH) 41.7% 19.5% 67.1% 34.9% 32.2%
Base: BBC Midlands - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 70 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Set level data
Table 3.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 6937 2673 1271 5095 2298 2798 6316 %H 38.5% 18.3% 73.4% 33.1% 40.3% 91.0%
Under 20" 354 115 64 303 133 170 307 %V 5.1% 4.3% 5.0% 5.9% 5.8% 6.1% 4.9% %H 32.5% 18.1% 85.6% 37.6% 48.0% 86.7% 20" - 29" 1179 394 223 960 408 552 1031 %V 17.0% 14.7% 17.5% 18.8% 17.8% 19.7% 16.3% %H 33.4% 18.9% 81.4% 34.6% 46.8% 87.4% 30" - 39" 2162 810 402 1598 697 901 1915 %V 31.2% 30.3% 31.6% 31.4% 30.3% 32.2% 30.3% %H 37.5% 18.6% 73.9% 32.2% 41.7% 88.6% 40" - 49" 2128 867 391 1506 711 796 1991 %V 30.7% 32.4% 30.8% 29.6% 30.9% 28.4% 31.5% %H 40.7% 18.4% 70.8% 33.4% 37.4% 93.6% 50" - 59" 821 372 146 530 270 260 803 %V 11.8% 13.9% 11.5% 10.4% 11.7% 9.3% 12.7% %H 45.3% 17.8% 64.6% 32.9% 31.7% 97.8% 60"+ 101 50 21 62 37 25 99 %V 1.5% 1.9% 1.7% 1.2% 1.6% 0.9% 1.6% %H 49.5% 20.8% 61.4% 36.6% 24.8% 98.0% Don't know 192 64 24 135 42 94 169 %V 2.8% 2.4% 1.9% 2.6% 1.8% 3.4% 2.7% %H 33.3% 12.5% 70.3% 21.9% 49.0% 88.0%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 71 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Set level data
Table 3.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 6937 2673 1271 5095 2298 2798 6316 %H 38.5% 18.3% 73.4% 33.1% 40.3% 91.0%
Main living room 3541 1211 603 2493 916 1576 3106 %V 51.0% 45.3% 47.4% 48.9% 39.9% 56.3% 49.2% %H 34.2% 17.0% 70.4% 25.9% 44.5% 87.7% Kitchen 394 165 59 333 164 169 365 %V 5.7% 6.2% 4.6% 6.5% 7.1% 6.0% 5.8% %H 41.9% 15.0% 84.5% 41.6% 42.9% 92.6% Adult's bedroom 1861 767 391 1404 731 673 1739 %V 26.8% 28.7% 30.8% 27.6% 31.8% 24.1% 27.5% %H 41.2% 21.0% 75.4% 39.3% 36.2% 93.4% Child's bedroom 372 179 76 255 151 104 370 %V 5.4% 6.7% 6.0% 5.0% 6.6% 3.7% 5.9% %H 48.1% 20.4% 68.5% 40.6% 28.0% 99.5% Other bedroom 206 90 46 176 106 70 200 %V 3.0% 3.4% 3.6% 3.5% 4.6% 2.5% 3.2% %H 43.7% 22.3% 85.4% 51.5% 34.0% 97.1% Second living/dining room 354 164 54 277 142 134 332 %V 5.1% 6.1% 4.2% 5.4% 6.2% 4.8% 5.3% %H 46.3% 15.3% 78.2% 40.1% 37.9% 93.8% Study/office 54 27 8 35 17 18 54 %V 0.8% 1.0% 0.6% 0.7% 0.7% 0.6% 0.9% %H 50.0% 14.8% 64.8% 31.5% 33.3% 100.0% TV room 22 13 3 19 13 6 22 %V 0.3% 0.5% 0.2% 0.4% 0.6% 0.2% 0.3% %H 59.1% 13.6% 86.4% 59.1% 27.3% 100.0% Conservatory 87 35 22 69 38 31 83 %V 1.3% 1.3% 1.7% 1.4% 1.7% 1.1% 1.3% %H 40.2% 25.3% 79.3% 43.7% 35.6% 95.4% Attic or loft room 5 2 2 3 2 1 5 %V 0.1% 0.1% 0.2% 0.1% 0.1% 0.0% 0.1% %H 40.0% 40.0% 60.0% 40.0% 20.0% 100.0% No specific location 4 1 2 2 1 1 4 %V 0.1% 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% %H 25.0% 50.0% 50.0% 25.0% 25.0% 100.0% Other 37 17 6 29 15 13 36 %V 0.5% 0.6% 0.5% 0.6% 0.7% 0.5% 0.6% %H 45.9% 16.2% 78.4% 40.5% 35.1% 97.3%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 72 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Set level data
Table 3.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 6937 2673 1271 5095 2298 2798 6316 %H 38.5% 18.3% 73.4% 33.1% 40.3% 91.0%
PVR 3012 1672 818 1787 1235 551 2865 %V 43.4% 62.6% 64.4% 35.1% 53.7% 19.7% 45.4% %H 55.5% 27.2% 59.3% 41.0% 18.3% 95.1% DVDR 40 18 5 29 13 16 35 %V 0.6% 0.7% 0.4% 0.6% 0.6% 0.6% 0.6% %H 45.0% 12.5% 72.5% 32.5% 40.0% 87.5% VCR 7 3 0 6 2 4 6 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% %H 42.9% 0.0% 85.7% 28.6% 57.1% 85.7% Any recorder 3036 1676 819 1806 1238 568 2884 %V 43.8% 62.7% 64.4% 35.4% 53.9% 20.3% 45.7% %H 55.2% 27.0% 59.5% 40.8% 18.7% 95.0%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 3.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 6937 2673 1271 5095 2298 2798 6316 %H 38.5% 18.3% 73.4% 33.1% 40.3% 91.0%
Receives HDTV (via STB or built-in reception) 4024 1776 848 2918 1478 1440 3809 %V 58.0% 66.4% 66.7% 57.3% 64.3% 51.5% 60.3% %H 44.1% 21.1% 72.5% 36.7% 35.8% 94.7% DVD/Blu-ray player or recorder 2614 1010 501 1861 842 1019 2420 %V 37.7% 37.8% 39.4% 36.5% 36.6% 36.4% 38.3% %H 38.6% 19.2% 71.2% 32.2% 39.0% 92.6%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 73 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Set level data
Table 3.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 3562 1214 603 2502 917 1585 3125 %H 34.1% 16.9% 70.2% 25.7% 44.5% 87.7%
Under 20" 22 2 1 19 2 17 14 %V 0.6% 0.2% 0.2% 0.8% 0.2% 1.1% 0.4% %H 9.1% 4.5% 86.4% 9.1% 77.3% 63.6% 20" - 29" 220 32 30 179 29 150 150 %V 6.2% 2.6% 5.0% 7.2% 3.2% 9.5% 4.8% %H 14.5% 13.6% 81.4% 13.2% 68.2% 68.2% 30" - 39" 964 247 154 714 190 523 766 %V 27.1% 20.3% 25.5% 28.5% 20.7% 33.0% 24.5% %H 25.6% 16.0% 74.1% 19.7% 54.3% 79.5% 40" - 49" 1508 559 269 1053 437 615 1381 %V 42.3% 46.0% 44.6% 42.1% 47.7% 38.8% 44.2% %H 37.1% 17.8% 69.8% 29.0% 40.8% 91.6% 50" - 59" 659 294 120 421 211 210 643 %V 18.5% 24.2% 19.9% 16.8% 23.0% 13.2% 20.6% %H 44.6% 18.2% 63.9% 32.0% 31.9% 97.6% 60"+ 89 46 18 51 30 21 87 %V 2.5% 3.8% 3.0% 2.0% 3.3% 1.3% 2.8% %H 51.7% 20.2% 57.3% 33.7% 23.6% 97.8% Don't know 101 32 12 66 17 49 85 %V 2.8% 2.6% 2.0% 2.6% 1.9% 3.1% 2.7% %H 31.7% 11.9% 65.3% 16.8% 48.5% 84.2%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 74 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Set level data
Table 3.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 3562 1214 603 2502 917 1585 3125 %H 34.1% 16.9% 70.2% 25.7% 44.5% 87.7%
PVR 2100 1082 562 1310 841 469 1972 %V 59.0% 89.1% 93.2% 52.4% 91.7% 29.6% 63.1% %H 51.5% 26.8% 62.4% 40.0% 22.3% 93.9% DVDR 34 15 5 25 10 15 30 %V 1.0% 1.2% 0.8% 1.0% 1.1% 0.9% 1.0% %H 44.1% 14.7% 73.5% 29.4% 44.1% 88.2% VCR 5 2 0 4 1 3 5 %V 0.1% 0.2% 0.0% 0.2% 0.1% 0.2% 0.2% %H 40.0% 0.0% 80.0% 20.0% 60.0% 100.0% Any recorder 2117 1085 563 1324 842 482 1987 %V 59.4% 89.4% 93.4% 52.9% 91.8% 30.4% 63.6% %H 51.3% 26.6% 62.5% 39.8% 22.8% 93.9%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 3.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 3562 1214 603 2502 917 1585 3125 %H 34.1% 16.9% 70.2% 25.7% 44.5% 87.7%
Receives HDTV (via STB or built-in reception) 2499 1009 528 1782 800 982 2332 %V 70.2% 83.1% 87.6% 71.2% 87.2% 62.0% 74.6% %H 40.4% 21.1% 71.3% 32.0% 39.3% 93.3% DVD/Blu-ray player or recorder 1671 592 305 1181 471 710 1510 %V 46.9% 48.8% 50.6% 47.2% 51.4% 44.8% 48.3% %H 35.4% 18.3% 70.7% 28.2% 42.5% 90.4%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 75 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Set level data
Table 3.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 3376 1459 668 2593 1381 1213 3191 %H 43.2% 19.8% 76.8% 40.9% 35.9% 94.5%
Under 20" 332 113 63 284 131 153 293 %V 9.8% 7.7% 9.4% 11.0% 9.5% 12.6% 9.2% %H 34.0% 19.0% 85.5% 39.5% 46.1% 88.3% 20" - 29" 959 362 193 781 378 402 881 %V 28.4% 24.8% 28.9% 30.1% 27.4% 33.1% 27.6% %H 37.7% 20.1% 81.4% 39.4% 41.9% 91.9% 30" - 39" 1198 562 248 885 507 378 1149 %V 35.5% 38.5% 37.1% 34.1% 36.7% 31.2% 36.0% %H 46.9% 20.7% 73.9% 42.3% 31.6% 95.9% 40" - 49" 620 307 122 454 274 180 610 %V 18.4% 21.0% 18.3% 17.5% 19.8% 14.8% 19.1% %H 49.5% 19.7% 73.2% 44.2% 29.0% 98.4% 50" - 59" 162 78 26 110 59 50 160 %V 4.8% 5.3% 3.9% 4.2% 4.3% 4.1% 5.0% %H 48.1% 16.0% 67.9% 36.4% 30.9% 98.8% 60"+ 13 5 4 11 7 4 12 %V 0.4% 0.3% 0.6% 0.4% 0.5% 0.3% 0.4% %H 38.5% 30.8% 84.6% 53.8% 30.8% 92.3% Don't know 91 32 12 69 25 45 85 %V 2.7% 2.2% 1.8% 2.7% 1.8% 3.7% 2.7% %H 35.2% 13.2% 75.8% 27.5% 49.5% 93.4%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 76 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Set level data
Table 3.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 3376 1459 668 2593 1381 1213 3191 %H 43.2% 19.8% 76.8% 40.9% 35.9% 94.5%
PVR 912 590 256 477 395 82 892 %V 27.0% 40.4% 38.3% 18.4% 28.6% 6.8% 28.0% %H 64.7% 28.1% 52.3% 43.3% 9.0% 97.8% DVDR 5 4 1 4 3 1 4 %V 0.1% 0.3% 0.1% 0.2% 0.2% 0.1% 0.1% %H 80.0% 20.0% 80.0% 60.0% 20.0% 80.0% VCR 2 1 0 2 1 1 1 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.0% %H 50.0% 0.0% 100.0% 50.0% 50.0% 50.0% Any recorder 918 592 256 482 397 86 897 %V 27.2% 40.6% 38.3% 18.6% 28.7% 7.1% 28.1% %H 64.5% 27.9% 52.5% 43.2% 9.4% 97.7%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 3.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 3376 1459 668 2593 1381 1213 3191 %H 43.2% 19.8% 76.8% 40.9% 35.9% 94.5%
Receives HDTV (via STB or built-in reception) 1526 767 320 1135 678 458 1476 %V 45.2% 52.6% 47.9% 43.8% 49.1% 37.8% 46.3% %H 50.3% 21.0% 74.4% 44.4% 30.0% 96.7%
DVD/Blu-ray player or recorder 943 419 196 680 371 310 910 %V 27.9% 28.7% 29.3% 26.2% 26.9% 25.6% 28.5% %H 44.4% 20.8% 72.1% 39.3% 32.9% 96.5%
Base: BBC Midlands - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 77 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 8976 8589 3231 1598 5776 2440 3336 8324 %H 95.7% 36.0% 17.8% 64.3% 27.2% 37.2% 92.7%
Total Children 1783 1694 691 315 1037 476 562 1743 %V 19.9% 19.7% 21.4% 19.7% 18.0% 19.5% 16.8% 20.9% %H 95.0% 38.8% 17.7% 58.2% 26.7% 31.5% 97.8% 0 - 3 414 389 150 65 241 100 140 405 %V 4.6% 4.5% 4.6% 4.1% 4.2% 4.1% 4.2% 4.9% %H 94.0% 36.2% 15.7% 58.2% 24.2% 33.8% 97.8% 4 - 15 1368 1305 541 250 797 376 421 1338 %V 15.2% 15.2% 16.7% 15.6% 13.8% 15.4% 12.6% 16.1% %H 95.4% 39.5% 18.3% 58.3% 27.5% 30.8% 97.8% 4 - 9 699 664 268 120 404 177 227 681 %V 7.8% 7.7% 8.3% 7.5% 7.0% 7.3% 6.8% 8.2% %H 95.0% 38.3% 17.2% 57.8% 25.3% 32.5% 97.4% 10 - 15 669 641 273 130 393 199 194 657 %V 7.5% 7.5% 8.4% 8.1% 6.8% 8.2% 5.8% 7.9% %H 95.8% 40.8% 19.4% 58.7% 29.7% 29.0% 98.2%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 78 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 8976 8589 3231 1598 5776 2440 3336 8324 %H 95.7% 36.0% 17.8% 64.3% 27.2% 37.2% 92.7%
Total Adults (16+) 7194 6895 2540 1283 4739 1964 2774 6581 %V 80.1% 80.3% 78.6% 80.3% 82.0% 80.5% 83.2% 79.1% %H 95.8% 35.3% 17.8% 65.9% 27.3% 38.6% 91.5% 16 - 19 376 362 145 68 239 106 132 373 %V 4.2% 4.2% 4.5% 4.3% 4.1% 4.3% 4.0% 4.5% %H 96.3% 38.6% 18.1% 63.6% 28.2% 35.1% 99.2% 20 - 24 578 525 185 113 330 156 173 572 %V 6.4% 6.1% 5.7% 7.1% 5.7% 6.4% 5.2% 6.9% %H 90.8% 32.0% 19.6% 57.1% 27.0% 29.9% 99.0% 25 - 34 1189 1105 403 216 655 286 368 1157 %V 13.2% 12.9% 12.5% 13.5% 11.3% 11.7% 11.0% 13.9% %H 92.9% 33.9% 18.2% 55.1% 24.1% 31.0% 97.3% 35 - 44 1095 1022 417 180 618 269 349 1067 %V 12.2% 11.9% 12.9% 11.3% 10.7% 11.0% 10.5% 12.8% %H 93.3% 38.1% 16.4% 56.4% 24.6% 31.9% 97.4% 45 - 54 1208 1171 492 241 790 377 413 1167 %V 13.5% 13.6% 15.2% 15.1% 13.7% 15.5% 12.4% 14.0% %H 96.9% 40.7% 20.0% 65.4% 31.2% 34.2% 96.6% 55 - 64 1114 1086 400 239 791 351 440 1049 %V 12.4% 12.6% 12.4% 15.0% 13.7% 14.4% 13.2% 12.6% %H 97.5% 35.9% 21.5% 71.0% 31.5% 39.5% 94.2% 65+ 1635 1624 498 227 1317 419 898 1196 %V 18.2% 18.9% 15.4% 14.2% 22.8% 17.2% 26.9% 14.4% %H 99.3% 30.5% 13.9% 80.6% 25.6% 54.9% 73.1%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 79 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 7194 6895 2540 1283 4739 1964 2774 6581 %H 95.8% 35.3% 17.8% 65.9% 27.3% 38.6% 91.5%
AB 1780 1743 663 287 1219 507 713 1747 %V 24.7% 25.3% 26.1% 22.4% 25.7% 25.8% 25.7% 26.5% %H 97.9% 37.2% 16.1% 68.5% 28.5% 40.1% 98.1% C1 2037 1943 756 372 1304 590 715 1929 %V 28.3% 28.2% 29.8% 29.0% 27.5% 30.0% 25.8% 29.3% %H 95.4% 37.1% 18.3% 64.0% 29.0% 35.1% 94.7% C2 1616 1579 563 352 1119 505 614 1470 %V 22.5% 22.9% 22.2% 27.4% 23.6% 25.7% 22.1% 22.3% %H 97.7% 34.8% 21.8% 69.2% 31.3% 38.0% 91.0% D 1180 1093 406 196 711 267 444 1041 %V 16.4% 15.9% 16.0% 15.3% 15.0% 13.6% 16.0% 15.8% %H 92.6% 34.4% 16.6% 60.3% 22.6% 37.6% 88.2% E 582 537 152 76 385 96 289 394 %V 8.1% 7.8% 6.0% 5.9% 8.1% 4.9% 10.4% 6.0% %H 92.3% 26.1% 13.1% 66.2% 16.5% 49.7% 67.7%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 80 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 7194 6895 2540 1283 4739 1964 2774 6581 %H 95.8% 35.3% 17.8% 65.9% 27.3% 38.6% 91.5%
Working full time 3422 3303 1323 677 2145 1009 1136 3354 %V 47.6% 47.9% 52.1% 52.8% 45.3% 51.4% 41.0% 51.0% %H 96.5% 38.7% 19.8% 62.7% 29.5% 33.2% 98.0% Working part time 633 612 248 124 415 196 218 615 %V 8.8% 8.9% 9.8% 9.7% 8.8% 10.0% 7.9% 9.3% %H 96.7% 39.2% 19.6% 65.6% 31.0% 34.4% 97.2% Not working 3139 2980 969 481 2179 759 1420 2612 %V 43.6% 43.2% 38.1% 37.5% 46.0% 38.6% 51.2% 39.7% %H 94.9% 30.9% 15.3% 69.4% 24.2% 45.2% 83.2% Houseperson 3735 3562 1214 603 2502 917 1585 3260 %V 51.9% 51.7% 47.8% 47.0% 52.8% 46.7% 57.1% 49.5% %H 95.4% 32.5% 16.1% 67.0% 24.6% 42.4% 87.3%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 81 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 3545 3376 1254 638 2292 984 1308 3268 %H 95.2% 35.4% 18.0% 64.7% 27.8% 36.9% 92.2%
16 - 19 186 178 79 33 121 62 60 185 %V 5.2% 5.3% 6.3% 5.2% 5.3% 6.3% 4.6% 5.7% %H 95.7% 42.5% 17.7% 65.1% 33.3% 32.3% 99.5% 20 - 24 307 277 96 54 174 86 88 304 %V 8.7% 8.2% 7.7% 8.5% 7.6% 8.7% 6.7% 9.3% %H 90.2% 31.3% 17.6% 56.7% 28.0% 28.7% 99.0% 25 - 34 608 559 200 119 323 143 180 593 %V 17.2% 16.6% 15.9% 18.7% 14.1% 14.5% 13.8% 18.1% %H 91.9% 32.9% 19.6% 53.1% 23.5% 29.6% 97.5% 35 - 44 538 495 196 86 294 124 170 521 %V 15.2% 14.7% 15.6% 13.5% 12.8% 12.6% 13.0% 15.9% %H 92.0% 36.4% 16.0% 54.6% 23.0% 31.6% 96.8% 45 - 54 595 575 242 114 382 182 201 572 %V 16.8% 17.0% 19.3% 17.9% 16.7% 18.5% 15.4% 17.5% %H 96.6% 40.7% 19.2% 64.2% 30.6% 33.8% 96.1% 55 - 64 557 542 198 118 396 176 219 518 %V 15.7% 16.1% 15.8% 18.5% 17.3% 17.9% 16.7% 15.9% %H 97.3% 35.5% 21.2% 71.1% 31.6% 39.3% 93.0% 65+ 754 748 244 113 602 212 390 575 %V 21.3% 22.2% 19.5% 17.7% 26.3% 21.5% 29.8% 17.6% %H 99.2% 32.4% 15.0% 79.8% 28.1% 51.7% 76.3%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 82 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 3545 3376 1254 638 2292 984 1308 3268 %H 95.2% 35.4% 18.0% 64.7% 27.8% 36.9% 92.2%
AB 897 879 331 141 617 259 359 881 %V 25.3% 26.0% 26.4% 22.1% 26.9% 26.3% 27.4% 27.0% %H 98.0% 36.9% 15.7% 68.8% 28.9% 40.0% 98.2% C1 948 894 360 179 582 284 298 913 %V 26.7% 26.5% 28.7% 28.1% 25.4% 28.9% 22.8% 27.9% %H 94.3% 38.0% 18.9% 61.4% 30.0% 31.4% 96.3% C2 864 843 305 183 589 269 320 779 %V 24.4% 25.0% 24.3% 28.7% 25.7% 27.3% 24.5% 23.8% %H 97.6% 35.3% 21.2% 68.2% 31.1% 37.0% 90.2% D 592 542 200 98 346 132 214 533 %V 16.7% 16.1% 15.9% 15.4% 15.1% 13.4% 16.4% 16.3% %H 91.6% 33.8% 16.6% 58.4% 22.3% 36.1% 90.0% E 243 218 58 36 158 41 117 162 %V 6.9% 6.5% 4.6% 5.6% 6.9% 4.2% 8.9% 5.0% %H 89.7% 23.9% 14.8% 65.0% 16.9% 48.1% 66.7%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 83 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 3545 3376 1254 638 2292 984 1308 3268 %H 95.2% 35.4% 18.0% 64.7% 27.8% 36.9% 92.2%
Working full time 2079 1997 794 406 1289 608 680 2036 %V 58.6% 59.2% 63.3% 63.6% 56.2% 61.8% 52.0% 62.3% %H 96.1% 38.2% 19.5% 62.0% 29.2% 32.7% 97.9% Working part time 147 138 53 27 94 41 53 138 %V 4.1% 4.1% 4.2% 4.2% 4.1% 4.2% 4.1% 4.2% %H 93.9% 36.1% 18.4% 63.9% 27.9% 36.1% 93.9% Not working 1319 1241 407 205 909 334 575 1093 %V 37.2% 36.8% 32.5% 32.1% 39.7% 33.9% 44.0% 33.4% %H 94.1% 30.9% 15.5% 68.9% 25.3% 43.6% 82.9% Houseperson 811 736 203 117 510 151 358 637 %V 22.9% 21.8% 16.2% 18.3% 22.3% 15.3% 27.4% 19.5% %H 90.8% 25.0% 14.4% 62.9% 18.6% 44.1% 78.5%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 84 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 3648 3519 1286 645 2447 981 1466 3313 %H 96.5% 35.3% 17.7% 67.1% 26.9% 40.2% 90.8%
16 - 19 190 183 66 35 117 45 73 188 %V 5.2% 5.2% 5.1% 5.4% 4.8% 4.6% 5.0% 5.7% %H 96.3% 34.7% 18.4% 61.6% 23.7% 38.4% 98.9% 20 - 24 270 248 88 59 155 70 85 268 %V 7.4% 7.0% 6.8% 9.1% 6.3% 7.1% 5.8% 8.1% %H 91.9% 32.6% 21.9% 57.4% 25.9% 31.5% 99.3% 25 - 34 582 545 204 96 332 144 188 564 %V 16.0% 15.5% 15.9% 14.9% 13.6% 14.7% 12.8% 17.0% %H 93.6% 35.1% 16.5% 57.0% 24.7% 32.3% 96.9% 35 - 44 557 527 222 93 325 146 179 545 %V 15.3% 15.0% 17.3% 14.4% 13.3% 14.9% 12.2% 16.5% %H 94.6% 39.9% 16.7% 58.3% 26.2% 32.1% 97.8% 45 - 54 613 596 250 127 408 195 213 596 %V 16.8% 16.9% 19.4% 19.7% 16.7% 19.9% 14.5% 18.0% %H 97.2% 40.8% 20.7% 66.6% 31.8% 34.7% 97.2% 55 - 64 557 544 202 121 395 174 221 532 %V 15.3% 15.5% 15.7% 18.8% 16.1% 17.7% 15.1% 16.1% %H 97.7% 36.3% 21.7% 70.9% 31.2% 39.7% 95.5% 65+ 881 876 254 114 715 207 508 621 %V 24.2% 24.9% 19.8% 17.7% 29.2% 21.1% 34.7% 18.7% %H 99.4% 28.8% 12.9% 81.2% 23.5% 57.7% 70.5%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 85 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 3648 3519 1286 645 2447 981 1466 3313 %H 96.5% 35.3% 17.7% 67.1% 26.9% 40.2% 90.8%
AB 882 864 332 146 602 248 354 866 %V 24.2% 24.6% 25.8% 22.6% 24.6% 25.3% 24.1% 26.1% %H 98.0% 37.6% 16.6% 68.3% 28.1% 40.1% 98.2% C1 1088 1049 396 193 723 306 417 1016 %V 29.8% 29.8% 30.8% 29.9% 29.5% 31.2% 28.4% 30.7% %H 96.4% 36.4% 17.7% 66.5% 28.1% 38.3% 93.4% C2 751 736 258 169 530 236 293 691 %V 20.6% 20.9% 20.1% 26.2% 21.7% 24.1% 20.0% 20.9% %H 98.0% 34.4% 22.5% 70.6% 31.4% 39.0% 92.0% D 588 551 206 98 365 135 230 508 %V 16.1% 15.7% 16.0% 15.2% 14.9% 13.8% 15.7% 15.3% %H 93.7% 35.0% 16.7% 62.1% 23.0% 39.1% 86.4% E 338 319 95 40 228 55 172 232 %V 9.3% 9.1% 7.4% 6.2% 9.3% 5.6% 11.7% 7.0% %H 94.4% 28.1% 11.8% 67.5% 16.3% 50.9% 68.6%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 86 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands
Individual level data
Table 3.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 3648 3519 1286 645 2447 981 1466 3313 %H 96.5% 35.3% 17.7% 67.1% 26.9% 40.2% 90.8%
Working full time 1342 1306 529 271 856 401 455 1318 %V 36.8% 37.1% 41.1% 42.0% 35.0% 40.9% 31.0% 39.8% %H 97.3% 39.4% 20.2% 63.8% 29.9% 33.9% 98.2% Working part time 486 475 195 98 321 155 165 477 %V 13.3% 13.5% 15.2% 15.2% 13.1% 15.8% 11.3% 14.4% %H 97.7% 40.1% 20.2% 66.0% 31.9% 34.0% 98.1% Not working 1820 1739 562 276 1270 425 845 1518 %V 49.9% 49.4% 43.7% 42.8% 51.9% 43.3% 57.6% 45.8% %H 95.5% 30.9% 15.2% 69.8% 23.4% 46.4% 83.4% Houseperson 2924 2826 1010 486 1993 765 1227 2624 %V 80.2% 80.3% 78.5% 75.3% 81.4% 78.0% 83.7% 79.2% %H 96.6% 34.5% 16.6% 68.2% 26.2% 42.0% 89.7%
Base: BBC Midlands - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC East Page 87
Contents Page
Household Table 4.1: Social Grade 88 Table 4.2: Houseperson Age 89 Table 4.3: Size of Household 90 Table 4.4: Presence of Children 91 Table 4.5: Number of TV sets in household 92 Table 4.6: Screen size 93 Table 4.7: Location of ANY set in household 94 Table 4.8: Platform Provider 95 Table 4.9: Recorders and other equipment 96 Table 4.10: Computers and Internet 97
Sets Table 4.11: Screen Size 98 Table 4.12: Location of set 99 Table 4.13: Recorders 100 Table 4.14: Other TV equipment 100 Table 4.15: Main Set Screen Size 101 Table 4.16: Main Set Recorders 102 Table 4.17: Main Set - Other TV equipment 102 Table 4.18: Other Sets (non-Main Set) Screen Size 103 Table 4.19: Other Set (non-Main Set) Recorders 104 Table 4.20: Other Set (non-Main Set) - Other TV equipment 104
Individuals Table 4.21: Age of Children 105 Table 4.22: Adults - Age 106 Table 4.23: Social Grade (Adults 16+) 107 Table 4.24: Working Status (Adults 16+) 108 Table 4.25: Males - Age 109 Table 4.26: Social Grade (Males 16+) 110 Table 4.27: Working Status (Males 16+) 111 Table 4.28: Females - Age 112 Table 4.29: Social Grade (Females 16+) 113 Table 4.30: Working Status (Females 16+) 114 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 88 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
AB 533 508 214 59 340 129 211 518 %V 26.4% 26.4% 26.4% 25.4% 27.1% 27.6% 26.8% 28.2% %H (All HH) 95.3% 40.2% 11.1% 63.8% 24.2% 39.6% 97.2% %H (TV HH) 42.1% 11.6% 66.9% 25.4% 41.5% C1 627 598 248 85 389 156 233 585 %V 31.0% 31.1% 30.6% 36.6% 31.0% 33.4% 29.6% 31.8% %H (All HH) 95.4% 39.6% 13.6% 62.0% 24.9% 37.2% 93.3% %H (TV HH) 41.5% 14.2% 65.1% 26.1% 39.0% C2 418 401 191 43 260 108 152 381 %V 20.7% 20.9% 23.6% 18.5% 20.7% 23.1% 19.3% 20.7% %H (All HH) 95.9% 45.7% 10.3% 62.2% 25.8% 36.4% 91.1% %H (TV HH) 47.6% 10.7% 64.8% 26.9% 37.9% D 286 267 112 32 156 50 106 248 %V 14.2% 13.9% 13.8% 13.8% 12.4% 10.7% 13.5% 13.5% %H (All HH) 93.4% 39.2% 11.2% 54.5% 17.5% 37.1% 86.7% %H (TV HH) 41.9% 12.0% 58.4% 18.7% 39.7% E 156 149 45 13 109 24 85 106 %V 7.7% 7.8% 5.5% 5.6% 8.7% 5.1% 10.8% 5.8% %H (All HH) 95.5% 28.8% 8.3% 69.9% 15.4% 54.5% 67.9% %H (TV HH) 30.2% 8.7% 73.2% 16.1% 57.0%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 89 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
Under 25 60 48 11 7 28 7 22 57 %V 3.0% 2.5% 1.4% 3.0% 2.2% 1.5% 2.8% 3.1% %H (All HH) 80.0% 18.3% 11.7% 46.7% 11.7% 36.7% 95.0% %H (TV HH) 22.9% 14.6% 58.3% 14.6% 45.8% 25 - 34 301 268 108 29 128 37 90 298 %V 14.9% 13.9% 13.3% 12.5% 10.2% 7.9% 11.4% 16.2% %H (All HH) 89.0% 35.9% 9.6% 42.5% 12.3% 29.9% 99.0% %H (TV HH) 40.3% 10.8% 47.8% 13.8% 33.6% 35 - 44 319 296 135 45 159 74 85 317 %V 15.8% 15.4% 16.6% 19.4% 12.7% 15.8% 10.8% 17.2% %H (All HH) 92.8% 42.3% 14.1% 49.8% 23.2% 26.6% 99.4% %H (TV HH) 45.6% 15.2% 53.7% 25.0% 28.7% 45 - 54 375 366 179 53 239 113 127 367 %V 18.6% 19.0% 22.1% 22.8% 19.1% 24.2% 16.1% 20.0% %H (All HH) 97.6% 47.7% 14.1% 63.7% 30.1% 33.9% 97.9% %H (TV HH) 48.9% 14.5% 65.3% 30.9% 34.7% 55 - 64 360 350 172 40 233 101 133 350 %V 17.8% 18.2% 21.2% 17.2% 18.6% 21.6% 16.9% 19.0% %H (All HH) 97.2% 47.8% 11.1% 64.7% 28.1% 36.9% 97.2% %H (TV HH) 49.1% 11.4% 66.6% 28.9% 38.0% 65 + 607 594 206 57 467 135 332 449 %V 30.0% 30.9% 25.4% 24.6% 37.2% 28.9% 42.2% 24.4% %H (All HH) 97.9% 33.9% 9.4% 76.9% 22.2% 54.7% 74.0% %H (TV HH) 34.7% 9.6% 78.6% 22.7% 55.9%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 90 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
1 576 532 160 46 392 88 304 431 %V 28.5% 27.7% 19.7% 19.8% 31.3% 18.8% 38.6% 23.4% %H (All HH) 92.4% 27.8% 8.0% 68.1% 15.3% 52.8% 74.8% %H (TV HH) 30.1% 8.6% 73.7% 16.5% 57.1% 2 733 706 322 70 473 186 286 699 %V 36.3% 36.7% 39.7% 30.2% 37.7% 39.8% 36.3% 38.0% %H (All HH) 96.3% 43.9% 9.5% 64.5% 25.4% 39.0% 95.4% %H (TV HH) 45.6% 9.9% 67.0% 26.3% 40.5% 3 311 297 135 51 188 93 95 307 %V 15.4% 15.5% 16.6% 22.0% 15.0% 19.9% 12.1% 16.7% %H (All HH) 95.5% 43.4% 16.4% 60.5% 29.9% 30.5% 98.7% %H (TV HH) 45.5% 17.2% 63.3% 31.3% 32.0% 4 283 274 130 48 153 74 79 282 %V 14.0% 14.3% 16.0% 20.7% 12.2% 15.8% 10.0% 15.3% %H (All HH) 96.8% 45.9% 17.0% 54.1% 26.1% 27.9% 99.6% %H (TV HH) 47.4% 17.5% 55.8% 27.0% 28.8% 5+ 119 114 64 17 49 26 23 118 %V 5.9% 5.9% 7.9% 7.3% 3.9% 5.6% 2.9% 6.4% %H (All HH) 95.8% 53.8% 14.3% 41.2% 21.8% 19.3% 99.2% %H (TV HH) 56.1% 14.9% 43.0% 22.8% 20.2%
Average HH size 2.35 2.36 2.56 2.68 2.21 2.52 2.03 2.46
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 91 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
Without 1502 1424 569 155 983 338 644 1320 %V 74.3% 74.1% 70.2% 66.8% 78.4% 72.4% 81.8% 71.8% %H (All HH) 94.8% 37.9% 10.3% 65.4% 22.5% 42.9% 87.9% %H (TV HH) 40.0% 10.9% 69.0% 23.7% 45.2% With 519 499 242 77 271 129 143 518 %V 25.7% 26.0% 29.8% 33.2% 21.6% 27.6% 18.2% 28.2% %H (All HH) 96.1% 46.6% 14.8% 52.2% 24.9% 27.6% 99.8% %H (TV HH) 48.5% 15.4% 54.3% 25.9% 28.7% 0 - 3 189 177 84 19 86 33 53 187 %V 9.4% 9.2% 10.4% 8.2% 6.9% 7.1% 6.7% 10.2% %H (All HH) 93.7% 44.4% 10.1% 45.5% 17.5% 28.0% 98.9% %H (TV HH) 47.5% 10.7% 48.6% 18.6% 29.9% 4 - 9 275 262 135 38 132 63 69 274 %V 13.6% 13.6% 16.6% 16.4% 10.5% 13.5% 8.8% 14.9% %H (All HH) 95.3% 49.1% 13.8% 48.0% 22.9% 25.1% 99.6% %H (TV HH) 51.5% 14.5% 50.4% 24.0% 26.3% 10 - 15 247 243 116 43 139 69 70 246 %V 12.2% 12.6% 14.3% 18.5% 11.1% 14.8% 8.9% 13.4% %H (All HH) 98.4% 47.0% 17.4% 56.3% 27.9% 28.3% 99.6% %H (TV HH) 47.7% 17.7% 57.2% 28.4% 28.8%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 92 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
1 795 795 263 89 458 84 374 688 %V 39.3% 41.4% 32.4% 38.4% 36.5% 18.0% 47.5% 37.4% %H (All HH) 100.0% 33.1% 11.2% 57.6% 10.6% 47.0% 86.5% %H (TV HH) 33.1% 11.2% 57.6% 10.6% 47.0% 2 623 623 277 66 430 172 257 563 %V 30.8% 32.4% 34.2% 28.4% 34.3% 36.8% 32.7% 30.6% %H (All HH) 100.0% 44.5% 10.6% 69.0% 27.6% 41.3% 90.4% %H (TV HH) 44.5% 10.6% 69.0% 27.6% 41.3% 3 307 307 164 48 217 122 95 301 %V 15.2% 16.0% 20.2% 20.7% 17.3% 26.1% 12.1% 16.4% %H (All HH) 100.0% 53.4% 15.6% 70.7% 39.7% 30.9% 98.0% %H (TV HH) 53.4% 15.6% 70.7% 39.7% 30.9% 4 123 123 67 17 91 53 39 121 %V 6.1% 6.4% 8.3% 7.3% 7.3% 11.3% 5.0% 6.6% %H (All HH) 100.0% 54.5% 13.8% 74.0% 43.1% 31.7% 98.4% %H (TV HH) 54.5% 13.8% 74.0% 43.1% 31.7% 5+ 75 75 40 12 59 37 22 75 %V 3.7% 3.9% 4.9% 5.2% 4.7% 7.9% 2.8% 4.1% %H (All HH) 100.0% 53.3% 16.0% 78.7% 49.3% 29.3% 100.0% %H (TV HH) 53.3% 16.0% 78.7% 49.3% 29.3%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 93 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
Under 20" 260 260 102 23 222 91 131 235 %V 12.9% 13.5% 12.6% 9.9% 17.7% 19.5% 16.6% 12.8% %H (All HH) 100.0% 39.2% 8.8% 85.4% 35.0% 50.4% 90.4% %H (TV HH) 39.2% 8.8% 85.4% 35.0% 50.4% 20" - 29" 541 541 243 59 415 188 228 479 %V 26.8% 28.1% 30.0% 25.4% 33.1% 40.3% 29.0% 26.1% %H (All HH) 100.0% 44.9% 10.9% 76.7% 34.8% 42.1% 88.5% %H (TV HH) 44.9% 10.9% 76.7% 34.8% 42.1% 30" - 39" 914 914 371 113 633 234 400 825 %V 45.2% 47.6% 45.7% 48.7% 50.5% 50.1% 50.8% 44.9% %H (All HH) 100.0% 40.6% 12.4% 69.3% 25.6% 43.8% 90.3% %H (TV HH) 40.6% 12.4% 69.3% 25.6% 43.8% 40" - 49" 907 907 429 121 578 253 325 872 %V 44.9% 47.2% 52.9% 52.2% 46.1% 54.2% 41.3% 47.4% %H (All HH) 100.0% 47.3% 13.3% 63.7% 27.9% 35.8% 96.1% %H (TV HH) 47.3% 13.3% 63.7% 27.9% 35.8% 50" - 59" 419 419 227 57 237 132 105 409 %V 20.7% 21.8% 28.0% 24.6% 18.9% 28.3% 13.3% 22.3% %H (All HH) 100.0% 54.2% 13.6% 56.6% 31.5% 25.1% 97.6% %H (TV HH) 54.2% 13.6% 56.6% 31.5% 25.1% 60"+ 63 63 37 11 34 24 10 63 %V 3.1% 3.3% 4.6% 4.7% 2.7% 5.1% 1.3% 3.4% %H (All HH) 100.0% 58.7% 17.5% 54.0% 38.1% 15.9% 100.0% %H (TV HH) 58.7% 17.5% 54.0% 38.1% 15.9%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 94 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
Main living room 1905 1905 809 231 1243 467 776 1734 %V 94.3% 99.1% 99.8% 99.6% 99.1% 100.0% 98.6% 94.3% %H (All HH) 100.0% 42.5% 12.1% 65.2% 24.5% 40.7% 91.0% %H (TV HH) 42.5% 12.1% 65.2% 24.5% 40.7% Kitchen 252 252 117 28 211 107 103 239 %V 12.5% 13.1% 14.4% 12.1% 16.8% 22.9% 13.1% 13.0% %H (All HH) 100.0% 46.4% 11.1% 83.7% 42.5% 40.9% 94.8% %H (TV HH) 46.4% 11.1% 83.7% 42.5% 40.9% Adult's bedroom 845 845 420 112 596 298 297 798 %V 41.8% 44.0% 51.8% 48.3% 47.5% 63.8% 37.7% 43.4% %H (All HH) 100.0% 49.7% 13.3% 70.5% 35.3% 35.1% 94.4% %H (TV HH) 49.7% 13.3% 70.5% 35.3% 35.1% Child's bedroom 167 167 89 28 91 52 39 166 %V 8.3% 8.7% 11.0% 12.1% 7.3% 11.1% 5.0% 9.0% %H (All HH) 100.0% 53.3% 16.8% 54.5% 31.1% 23.4% 99.4% %H (TV HH) 53.3% 16.8% 54.5% 31.1% 23.4% Other bedroom 89 89 50 11 75 46 29 86 %V 4.4% 4.6% 6.2% 4.7% 6.0% 9.9% 3.7% 4.7% %H (All HH) 100.0% 56.2% 12.4% 84.3% 51.7% 32.6% 96.6% %H (TV HH) 56.2% 12.4% 84.3% 51.7% 32.6% Second living/dining room 167 167 76 23 130 63 67 160 %V 8.3% 8.7% 9.4% 9.9% 10.4% 13.5% 8.5% 8.7% %H (All HH) 100.0% 45.5% 13.8% 77.8% 37.7% 40.1% 95.8% %H (TV HH) 45.5% 13.8% 77.8% 37.7% 40.1% Study/office 38 38 19 5 28 12 16 38 %V 1.9% 2.0% 2.3% 2.2% 2.2% 2.6% 2.0% 2.1% %H (All HH) 100.0% 50.0% 13.2% 73.7% 31.6% 42.1% 100.0% %H (TV HH) 50.0% 13.2% 73.7% 31.6% 42.1% TV room 23 23 12 2 15 6 9 23 %V 1.1% 1.2% 1.5% 0.9% 1.2% 1.3% 1.1% 1.3% %H (All HH) 100.0% 52.2% 8.7% 65.2% 26.1% 39.1% 100.0% %H (TV HH) 52.2% 8.7% 65.2% 26.1% 39.1% Conservatory 56 56 35 8 43 28 14 52 %V 2.8% 2.9% 4.3% 3.4% 3.4% 6.0% 1.8% 2.8% %H (All HH) 100.0% 62.5% 14.3% 76.8% 50.0% 25.0% 92.9% %H (TV HH) 62.5% 14.3% 76.8% 50.0% 25.0% Attic or loft room 1 1 1 0 0 0 0 1 %V 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% %H (All HH) 100.0% 100.0% 0.0% 0.0% 0.0% 0.0% 100.0% %H (TV HH) 100.0% 0.0% 0.0% 0.0% 0.0% No specific location 2 2 1 0 1 1 1 2 %V 0.1% 0.1% 0.1% 0.0% 0.1% 0.2% 0.1% 0.1% %H (All HH) 100.0% 50.0% 0.0% 50.0% 50.0% 50.0% 100.0% %H (TV HH) 50.0% 0.0% 50.0% 50.0% 50.0% Other 30 30 15 7 25 16 9 29 %V 1.5% 1.6% 1.8% 3.0% 2.0% 3.4% 1.1% 1.6% %H (All HH) 100.0% 50.0% 23.3% 83.3% 53.3% 30.0% 96.7% %H (TV HH) 50.0% 23.3% 83.3% 53.3% 30.0%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 95 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
Any DSAT provider 811 811 811 14 387 387 0 771 %V 40.1% 42.2% 100.0% 6.0% 30.9% 82.9% 0.0% 41.9% %H (All HH) 100.0% 1.7% 47.7% 47.7% 0.0% 95.1% %H (TV HH) 100.0% 1.7% 47.7% 47.7% 0.0% Sky with subcription 671 671 671 6 320 320 0 642 %V 33.2% 34.9% 82.7% 2.6% 25.5% 68.5% 0.0% 34.9% %H (All HH) 100.0% 0.9% 47.7% 47.7% 0.0% 95.7% %H (TV HH) 100.0% 0.9% 47.7% 47.7% 0.0% Sky without subscription 22 22 22 1 10 10 0 19 %V 1.1% 1.1% 2.7% 0.4% 0.8% 2.1% 0.0% 1.0% %H (All HH) 100.0% 4.5% 45.5% 45.5% 0.0% 86.4% %H (TV HH) 100.0% 4.5% 45.5% 45.5% 0.0% Freesat 98 98 98 4 52 52 0 89 %V 4.8% 5.1% 12.1% 1.7% 4.1% 11.1% 0.0% 4.8% %H (All HH) 100.0% 4.1% 53.1% 53.1% 0.0% 90.8% %H (TV HH) 100.0% 4.1% 53.1% 53.1% 0.0% Other satellite provider 56 56 56 4 27 27 0 55 %V 2.8% 2.9% 6.9% 1.7% 2.2% 5.8% 0.0% 3.0% %H (All HH) 100.0% 7.1% 48.2% 48.2% 0.0% 98.2% %H (TV HH) 100.0% 7.1% 48.2% 48.2% 0.0% DCAB 232 232 14 232 90 90 0 224 %V 11.5% 12.1% 1.7% 100.0% 7.2% 19.3% 0.0% 12.2% %H (All HH) 6.0% 100.0% 38.8% 38.8% 0.0% 96.6% %H (TV HH) 6.0% 100.0% 38.8% 38.8% 0.0% DTT 1254 1254 387 90 1254 467 787 1109 %V 62.0% 65.2% 47.7% 38.8% 100.0% 100.0% 100.0% 60.3% %H (All HH) 100.0% 30.9% 7.2% 100.0% 37.2% 62.8% 88.4% %H (TV HH) 30.9% 7.2% 100.0% 37.2% 62.8%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 96 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
PVR 1214 1214 737 222 700 434 266 1152 %V 60.1% 63.2% 90.9% 95.7% 55.8% 92.9% 33.8% 62.7% %H (All HH) 100.0% 60.7% 18.3% 57.7% 35.7% 21.9% 94.9% %H (TV HH) 60.7% 18.3% 57.7% 35.7% 21.9% DVDR 27 27 16 3 20 10 9 25 %V 1.3% 1.4% 2.0% 1.3% 1.6% 2.1% 1.1% 1.4% %H (All HH) 100.0% 59.3% 11.1% 74.1% 37.0% 33.3% 92.6% %H (TV HH) 59.3% 11.1% 74.1% 37.0% 33.3% VCR 16 16 9 2 16 9 7 13 %V 0.8% 0.8% 1.1% 0.9% 1.3% 1.9% 0.9% 0.7% %H (All HH) 100.0% 56.3% 12.5% 100.0% 56.3% 43.8% 81.3% %H (TV HH) 56.3% 12.5% 100.0% 56.3% 43.8% Any recorder 1230 1230 739 222 715 436 279 1166 %V 60.9% 64.0% 91.1% 95.7% 57.0% 93.4% 35.5% 63.4% %H (All HH) 100.0% 60.1% 18.0% 58.1% 35.4% 22.7% 94.8% %H (TV HH) 60.1% 18.0% 58.1% 35.4% 22.7%
Receives HDTV (via STB or built-in reception) 1505 1505 718 211 1028 439 589 1407 %V 74.5% 78.3% 88.5% 90.9% 82.0% 94.0% 74.8% 76.6% %H (All HH) 100.0% 47.7% 14.0% 68.3% 29.2% 39.1% 93.5% %H (TV HH) 47.7% 14.0% 68.3% 29.2% 39.1% DVD/Blu-ray player or recorder 1216 1216 525 143 822 322 500 1127 %V 60.2% 63.3% 64.7% 61.6% 65.6% 69.0% 63.5% 61.3% %H (All HH) 100.0% 43.2% 11.8% 67.6% 26.5% 41.1% 92.7% %H (TV HH) 43.2% 11.8% 67.6% 26.5% 41.1%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 97 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Household level data
Table 4.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2021 1922 811 232 1254 467 787 1838 %H (All HH) 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9% %H (TV HH) 42.2% 12.1% 65.2% 24.3% 40.9%
Has broadband internet 1838 1748 771 224 1109 447 662 1838 %V 90.9% 90.9% 95.1% 96.6% 88.4% 95.7% 84.1% 100.0% %H (All HH) 95.1% 41.9% 12.2% 60.3% 24.3% 36.0% 100.0% %H (TV HH) 44.1% 12.8% 63.4% 25.6% 37.9%
Number of computers (PCs and laptops)
0 298 277 86 13 202 36 166 127 %V 14.7% 14.4% 10.6% 5.6% 16.1% 7.7% 21.1% 6.9% %H (All HH) 93.0% 28.9% 4.4% 67.8% 12.1% 55.7% 42.6% %H (TV HH) 31.0% 4.7% 72.9% 13.0% 59.9% 1 491 456 176 43 303 90 213 480 %V 24.3% 23.7% 21.7% 18.5% 24.2% 19.3% 27.1% 26.1% %H (All HH) 92.9% 35.8% 8.8% 61.7% 18.3% 43.4% 97.8% %H (TV HH) 38.6% 9.4% 66.4% 19.7% 46.7% 2 522 505 221 65 326 133 193 521 %V 25.8% 26.3% 27.3% 28.0% 26.0% 28.5% 24.5% 28.3% %H (All HH) 96.7% 42.3% 12.5% 62.5% 25.5% 37.0% 99.8% %H (TV HH) 43.8% 12.9% 64.6% 26.3% 38.2% 3 314 299 142 43 186 84 101 314 %V 15.5% 15.6% 17.5% 18.5% 14.8% 18.0% 12.8% 17.1% %H (All HH) 95.2% 45.2% 13.7% 59.2% 26.8% 32.2% 100.0% %H (TV HH) 47.5% 14.4% 62.2% 28.1% 33.8% 4 185 180 90 23 115 61 54 185 %V 9.2% 9.4% 11.1% 9.9% 9.2% 13.1% 6.9% 10.1% %H (All HH) 97.3% 48.6% 12.4% 62.2% 33.0% 29.2% 100.0% %H (TV HH) 50.0% 12.8% 63.9% 33.9% 30.0% 5+ 211 205 96 44 122 62 60 211 %V 10.4% 10.7% 11.8% 19.0% 9.7% 13.3% 7.6% 11.5% %H (All HH) 97.2% 45.5% 20.9% 57.8% 29.4% 28.4% 100.0% %H (TV HH) 46.8% 21.5% 59.5% 30.2% 29.3%
Base: BBC East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 98 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Set level data
Table 4.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 3848 1786 499 2646 1200 1446 3597 %H 46.4% 13.0% 68.8% 31.2% 37.6% 93.5%
Under 20" 322 128 29 274 115 160 295 %V 8.4% 7.2% 5.8% 10.4% 9.6% 11.1% 8.2% %H 39.8% 9.0% 85.1% 35.7% 49.7% 91.6% 20" - 29" 706 325 81 553 262 291 634 %V 18.3% 18.2% 16.2% 20.9% 21.8% 20.1% 17.6% %H 46.0% 11.5% 78.3% 37.1% 41.2% 89.8% 30" - 39" 1144 484 144 793 315 478 1044 %V 29.7% 27.1% 28.9% 30.0% 26.3% 33.1% 29.0% %H 42.3% 12.6% 69.3% 27.5% 41.8% 91.3% 40" - 49" 1111 543 158 700 325 375 1075 %V 28.9% 30.4% 31.7% 26.5% 27.1% 25.9% 29.9% %H 48.9% 14.2% 63.0% 29.3% 33.8% 96.8% 50" - 59" 466 255 69 261 146 115 456 %V 12.1% 14.3% 13.8% 9.9% 12.2% 8.0% 12.7% %H 54.7% 14.8% 56.0% 31.3% 24.7% 97.9% 60"+ 65 39 12 35 25 10 65 %V 1.7% 2.2% 2.4% 1.3% 2.1% 0.7% 1.8% %H 60.0% 18.5% 53.8% 38.5% 15.4% 100.0% Don't know 34 12 6 30 12 18 27 %V 0.9% 0.7% 1.2% 1.1% 1.0% 1.2% 0.8% %H 35.3% 17.6% 88.2% 35.3% 52.9% 79.4%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 99 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Set level data
Table 4.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 3848 1786 499 2646 1200 1446 3597 %H 46.4% 13.0% 68.8% 31.2% 37.6% 93.5%
Main living room 1916 814 231 1251 471 781 1743 %V 49.8% 45.6% 46.3% 47.3% 39.3% 54.0% 48.5% %H 42.5% 12.1% 65.3% 24.6% 40.8% 91.0% Kitchen 253 117 28 212 107 104 240 %V 6.6% 6.6% 5.6% 8.0% 8.9% 7.2% 6.7% %H 46.2% 11.1% 83.8% 42.3% 41.1% 94.9% Adult's bedroom 1026 514 142 729 372 357 976 %V 26.7% 28.8% 28.5% 27.6% 31.0% 24.7% 27.1% %H 50.1% 13.8% 71.1% 36.3% 34.8% 95.1% Child's bedroom 227 122 39 120 69 51 225 %V 5.9% 6.8% 7.8% 4.5% 5.8% 3.5% 6.3% %H 53.7% 17.2% 52.9% 30.4% 22.5% 99.1% Other bedroom 104 58 13 86 52 35 101 %V 2.7% 3.2% 2.6% 3.3% 4.3% 2.4% 2.8% %H 55.8% 12.5% 82.7% 50.0% 33.7% 97.1% Second living/dining room 171 78 23 134 66 68 164 %V 4.4% 4.4% 4.6% 5.1% 5.5% 4.7% 4.6% %H 45.6% 13.5% 78.4% 38.6% 39.8% 95.9% Study/office 39 19 5 29 12 16 39 %V 1.0% 1.1% 1.0% 1.1% 1.0% 1.1% 1.1% %H 48.7% 12.8% 74.4% 30.8% 41.0% 100.0% TV room 23 12 2 15 6 9 23 %V 0.6% 0.7% 0.4% 0.6% 0.5% 0.6% 0.6% %H 52.2% 8.7% 65.2% 26.1% 39.1% 100.0% Conservatory 56 35 8 43 28 14 52 %V 1.5% 2.0% 1.6% 1.6% 2.3% 1.0% 1.4% %H 62.5% 14.3% 76.8% 50.0% 25.0% 92.9% Attic or loft room 1 1 0 0 0 0 1 %V 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% %H 100.0% 0.0% 0.0% 0.0% 0.0% 100.0% No specific location 2 1 0 1 1 1 2 %V 0.1% 0.1% 0.0% 0.0% 0.1% 0.1% 0.1% %H 50.0% 0.0% 50.0% 50.0% 50.0% 100.0% Other 32 15 7 26 17 9 31 %V 0.8% 0.8% 1.4% 1.0% 1.4% 0.6% 0.9% %H 46.9% 21.9% 81.3% 53.1% 28.1% 96.9%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 100 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Set level data
Table 4.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 3848 1786 499 2646 1200 1446 3597 %H 46.4% 13.0% 68.8% 31.2% 37.6% 93.5%
PVR 1752 1126 333 957 641 316 1685 %V 45.5% 63.0% 66.7% 36.2% 53.4% 21.9% 46.8% %H 64.3% 19.0% 54.6% 36.6% 18.0% 96.2% DVDR 31 17 4 22 11 11 28 %V 0.8% 1.0% 0.8% 0.8% 0.9% 0.8% 0.8% %H 54.8% 12.9% 71.0% 35.5% 35.5% 90.3% VCR 17 9 2 16 9 7 13 %V 0.4% 0.5% 0.4% 0.6% 0.8% 0.5% 0.4% %H 52.9% 11.8% 94.1% 52.9% 41.2% 76.5% Any recorder 1775 1132 335 979 647 332 1706 %V 46.1% 63.4% 67.1% 37.0% 53.9% 23.0% 47.4% %H 63.8% 18.9% 55.2% 36.5% 18.7% 96.1%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 4.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 3848 1786 499 2646 1200 1446 3597 %H 46.4% 13.0% 68.8% 31.2% 37.6% 93.5%
Receives HDTV (via STB or built-in reception) 2456 1254 360 1719 848 871 2326 %V 63.8% 70.2% 72.1% 65.0% 70.7% 60.2% 64.7% %H 51.1% 14.7% 70.0% 34.5% 35.5% 94.7% DVD/Blu-ray player or recorder 1696 756 217 1158 492 666 1593 %V 44.1% 42.3% 43.5% 43.8% 41.0% 46.1% 44.3% %H 44.6% 12.8% 68.3% 29.0% 39.3% 93.9%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 101 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Set level data
Table 4.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1920 810 232 1252 466 785 1746 %H 42.2% 12.1% 65.2% 24.3% 40.9% 90.9%
Under 20" 18 0 4 13 0 13 14 %V 0.9% 0.0% 1.7% 1.0% 0.0% 1.7% 0.8% %H 0.0% 22.2% 72.2% 0.0% 72.2% 77.8% 20" - 29" 155 48 11 118 28 90 113 %V 8.1% 5.9% 4.7% 9.4% 6.0% 11.5% 6.5% %H 31.0% 7.1% 76.1% 18.1% 58.1% 72.9% 30" - 39" 526 167 55 371 92 279 445 %V 27.4% 20.6% 23.7% 29.6% 19.7% 35.5% 25.5% %H 31.7% 10.5% 70.5% 17.5% 53.0% 84.6% 40" - 49" 764 347 100 486 198 288 730 %V 39.8% 42.8% 43.1% 38.8% 42.5% 36.7% 41.8% %H 45.4% 13.1% 63.6% 25.9% 37.7% 95.5% 50" - 59" 387 210 50 223 125 98 378 %V 20.2% 25.9% 21.6% 17.8% 26.8% 12.5% 21.6% %H 54.3% 12.9% 57.6% 32.3% 25.3% 97.7% 60"+ 56 33 9 28 19 9 56 %V 2.9% 4.1% 3.9% 2.2% 4.1% 1.1% 3.2% %H 58.9% 16.1% 50.0% 33.9% 16.1% 100.0% Don't know 15 3 3 12 3 9 11 %V 0.8% 0.4% 1.3% 1.0% 0.6% 1.1% 0.6% %H 20.0% 20.0% 80.0% 20.0% 60.0% 73.3%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 102 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Set level data
Table 4.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1920 810 232 1252 466 785 1746 %H 42.2% 12.1% 65.2% 24.3% 40.9% 90.9%
PVR 1192 731 218 681 428 253 1131 %V 62.1% 90.2% 94.0% 54.4% 91.8% 32.2% 64.8% %H 61.3% 18.3% 57.1% 35.9% 21.2% 94.9% DVDR 23 12 2 16 7 9 21 %V 1.2% 1.5% 0.9% 1.3% 1.5% 1.1% 1.2% %H 52.2% 8.7% 69.6% 30.4% 39.1% 91.3% VCR 12 6 1 11 6 5 9 %V 0.6% 0.7% 0.4% 0.9% 1.3% 0.6% 0.5% %H 50.0% 8.3% 91.7% 50.0% 41.7% 75.0% Any recorder 1206 733 218 695 430 265 1143 %V 62.8% 90.5% 94.0% 55.5% 92.3% 33.8% 65.5% %H 60.8% 18.1% 57.6% 35.7% 22.0% 94.8%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 4.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1920 810 232 1252 466 785 1746 %H 42.2% 12.1% 65.2% 24.3% 40.9% 90.9%
Receives HDTV (via STB or built-in reception) 1479 709 207 1005 431 574 1382 %V 77.0% 87.5% 89.2% 80.3% 92.5% 73.1% 79.2% %H 47.9% 14.0% 68.0% 29.1% 38.8% 93.4% DVD/Blu-ray player or recorder 1059 450 120 707 264 443 977 %V 55.2% 55.6% 51.7% 56.5% 56.7% 56.4% 56.0% %H 42.5% 11.3% 66.8% 24.9% 41.8% 92.3%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 103 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Set level data
Table 4.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1929 976 268 1394 734 660 1851 %H 50.6% 13.9% 72.3% 38.1% 34.2% 96.0%
Under 20" 304 128 25 261 115 147 282 %V 15.8% 13.1% 9.3% 18.7% 15.7% 22.3% 15.2% %H 42.1% 8.2% 85.9% 37.8% 48.4% 92.8% 20" - 29" 552 277 70 435 233 201 521 %V 28.6% 28.4% 26.1% 31.2% 31.7% 30.5% 28.1% %H 50.2% 12.7% 78.8% 42.2% 36.4% 94.4% 30" - 39" 618 317 89 421 223 199 599 %V 32.0% 32.5% 33.2% 30.2% 30.4% 30.2% 32.4% %H 51.3% 14.4% 68.1% 36.1% 32.2% 96.9% 40" - 49" 347 195 58 214 127 87 345 %V 18.0% 20.0% 21.6% 15.4% 17.3% 13.2% 18.6% %H 56.2% 16.7% 61.7% 36.6% 25.1% 99.4% 50" - 59" 79 45 19 37 21 16 78 %V 4.1% 4.6% 7.1% 2.7% 2.9% 2.4% 4.2% %H 57.0% 24.1% 46.8% 26.6% 20.3% 98.7% 60"+ 10 6 3 7 6 1 10 %V 0.5% 0.6% 1.1% 0.5% 0.8% 0.2% 0.5% %H 60.0% 30.0% 70.0% 60.0% 10.0% 100.0% Don't know 19 8 3 18 9 9 16 %V 1.0% 0.8% 1.1% 1.3% 1.2% 1.4% 0.9% %H 42.1% 15.8% 94.7% 47.4% 47.4% 84.2%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 104 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Set level data
Table 4.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1929 976 268 1394 734 660 1851 %H 50.6% 13.9% 72.3% 38.1% 34.2% 96.0%
PVR 560 395 115 275 213 63 554 %V 29.0% 40.5% 42.9% 19.7% 29.0% 9.5% 29.9% %H 70.5% 20.5% 49.1% 38.0% 11.3% 98.9% DVDR 8 5 1 6 4 3 7 %V 0.4% 0.5% 0.4% 0.4% 0.5% 0.5% 0.4% %H 62.5% 12.5% 75.0% 50.0% 37.5% 87.5% VCR 5 3 1 4 3 1 4 %V 0.3% 0.3% 0.4% 0.3% 0.4% 0.2% 0.2% %H 60.0% 20.0% 80.0% 60.0% 20.0% 80.0% Any recorder 569 399 117 284 217 67 563 %V 29.5% 40.9% 43.7% 20.4% 29.6% 10.2% 30.4% %H 70.1% 20.6% 49.9% 38.1% 11.8% 98.9%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 4.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1929 976 268 1394 734 660 1851 %H 50.6% 13.9% 72.3% 38.1% 34.2% 96.0%
Receives HDTV (via STB or built-in reception) 977 545 152 714 417 297 944 %V 50.6% 55.8% 56.7% 51.2% 56.8% 45.0% 51.0% %H 55.8% 15.6% 73.1% 42.7% 30.4% 96.6%
DVD/Blu-ray player or recorder 637 306 97 451 228 223 616 %V 33.0% 31.4% 36.2% 32.4% 31.1% 33.8% 33.3% %H 48.0% 15.2% 70.8% 35.8% 35.0% 96.7%
Base: BBC East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 105 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 4743 4537 2071 621 2776 1177 1598 4515 %H 95.7% 43.7% 13.1% 58.5% 24.8% 33.7% 95.2%
Total Children 920 887 434 131 462 214 248 916 %V 19.4% 19.6% 21.0% 21.1% 16.6% 18.2% 15.5% 20.3% %H 96.4% 47.2% 14.2% 50.2% 23.3% 27.0% 99.6% 0 - 3 222 209 100 22 102 39 63 220 %V 4.7% 4.6% 4.8% 3.5% 3.7% 3.3% 3.9% 4.9% %H 94.1% 45.0% 9.9% 45.9% 17.6% 28.4% 99.1% 4 - 15 698 678 334 110 360 175 185 697 %V 14.7% 14.9% 16.1% 17.7% 13.0% 14.9% 11.6% 15.4% %H 97.1% 47.9% 15.8% 51.6% 25.1% 26.5% 99.9% 4 - 9 364 348 179 49 173 83 90 364 %V 7.7% 7.7% 8.6% 7.9% 6.2% 7.1% 5.6% 8.1% %H 95.6% 49.2% 13.5% 47.5% 22.8% 24.7% 100.0% 10 - 15 334 330 155 60 187 92 95 333 %V 7.0% 7.3% 7.5% 9.7% 6.7% 7.8% 5.9% 7.4% %H 98.8% 46.4% 18.0% 56.0% 27.5% 28.4% 99.7%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 106 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 4743 4537 2071 621 2776 1177 1598 4515 %H 95.7% 43.7% 13.1% 58.5% 24.8% 33.7% 95.2%
Total Adults (16+) 3824 3650 1637 490 2314 964 1350 3598 %V 80.6% 80.4% 79.0% 78.9% 83.4% 81.9% 84.5% 79.7% %H 95.4% 42.8% 12.8% 60.5% 25.2% 35.3% 94.1% 16 - 19 188 183 91 46 105 63 43 185 %V 4.0% 4.0% 4.4% 7.4% 3.8% 5.4% 2.7% 4.1% %H 97.3% 48.4% 24.5% 55.9% 33.5% 22.9% 98.4% 20 - 24 241 205 84 31 129 60 68 240 %V 5.1% 4.5% 4.1% 5.0% 4.6% 5.1% 4.3% 5.3% %H 85.1% 34.9% 12.9% 53.5% 24.9% 28.2% 99.6% 25 - 34 603 552 220 72 266 85 180 598 %V 12.7% 12.2% 10.6% 11.6% 9.6% 7.2% 11.3% 13.2% %H 91.5% 36.5% 11.9% 44.1% 14.1% 29.9% 99.2% 35 - 44 597 559 269 83 300 141 159 595 %V 12.6% 12.3% 13.0% 13.4% 10.8% 12.0% 9.9% 13.2% %H 93.6% 45.1% 13.9% 50.3% 23.6% 26.6% 99.7% 45 - 54 644 631 326 98 403 206 197 634 %V 13.6% 13.9% 15.7% 15.8% 14.5% 17.5% 12.3% 14.0% %H 98.0% 50.6% 15.2% 62.6% 32.0% 30.6% 98.4% 55 - 64 627 614 304 64 413 178 235 613 %V 13.2% 13.5% 14.7% 10.3% 14.9% 15.1% 14.7% 13.6% %H 97.9% 48.5% 10.2% 65.9% 28.4% 37.5% 97.8% 65+ 923 906 343 95 699 230 469 734 %V 19.5% 20.0% 16.6% 15.3% 25.2% 19.5% 29.3% 16.3% %H 98.2% 37.2% 10.3% 75.7% 24.9% 50.8% 79.5%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 107 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 3824 3650 1637 490 2314 964 1350 3598 %H 95.4% 42.8% 12.8% 60.5% 25.2% 35.3% 94.1%
AB 1038 997 437 125 660 269 391 1019 %V 27.1% 27.3% 26.7% 25.5% 28.5% 27.9% 29.0% 28.3% %H 96.1% 42.1% 12.0% 63.6% 25.9% 37.7% 98.2% C1 1194 1141 508 185 718 330 388 1144 %V 31.2% 31.3% 31.0% 37.8% 31.0% 34.2% 28.7% 31.8% %H 95.6% 42.5% 15.5% 60.1% 27.6% 32.5% 95.8% C2 824 798 395 85 513 224 289 770 %V 21.5% 21.9% 24.1% 17.3% 22.2% 23.2% 21.4% 21.4% %H 96.8% 47.9% 10.3% 62.3% 27.2% 35.1% 93.4% D 562 519 230 76 281 103 178 513 %V 14.7% 14.2% 14.1% 15.5% 12.1% 10.7% 13.2% 14.3% %H 92.3% 40.9% 13.5% 50.0% 18.3% 31.7% 91.3% E 206 196 67 19 142 38 104 152 %V 5.4% 5.4% 4.1% 3.9% 6.1% 3.9% 7.7% 4.2% %H 95.1% 32.5% 9.2% 68.9% 18.4% 50.5% 73.8%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 108 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 3824 3650 1637 490 2314 964 1350 3598 %H 95.4% 42.8% 12.8% 60.5% 25.2% 35.3% 94.1%
Working full time 1865 1782 848 240 1037 462 575 1849 %V 48.8% 48.8% 51.8% 49.0% 44.8% 47.9% 42.6% 51.4% %H 95.5% 45.5% 12.9% 55.6% 24.8% 30.8% 99.1% Working part time 446 427 195 58 282 129 153 439 %V 11.7% 11.7% 11.9% 11.8% 12.2% 13.4% 11.3% 12.2% %H 95.7% 43.7% 13.0% 63.2% 28.9% 34.3% 98.4% Not working 1513 1442 595 191 995 372 623 1310 %V 39.6% 39.5% 36.3% 39.0% 43.0% 38.6% 46.1% 36.4% %H 95.3% 39.3% 12.6% 65.8% 24.6% 41.2% 86.6% Houseperson 2021 1922 811 232 1254 467 787 1838 %V 52.9% 52.7% 49.5% 47.3% 54.2% 48.4% 58.3% 51.1% %H 95.1% 40.1% 11.5% 62.0% 23.1% 38.9% 90.9%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 109 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1862 1772 818 240 1098 477 621 1768 %H 95.2% 43.9% 12.9% 59.0% 25.6% 33.4% 95.0%
16 - 19 102 100 49 25 56 33 23 98 %V 5.5% 5.6% 6.0% 10.4% 5.1% 6.9% 3.7% 5.5% %H 98.0% 48.0% 24.5% 54.9% 32.4% 22.5% 96.1% 20 - 24 112 95 39 15 54 27 28 112 %V 6.0% 5.4% 4.8% 6.3% 4.9% 5.7% 4.5% 6.3% %H 84.8% 34.8% 13.4% 48.2% 24.1% 25.0% 100.0% 25 - 34 297 271 105 36 129 39 90 295 %V 16.0% 15.3% 12.8% 15.0% 11.7% 8.2% 14.5% 16.7% %H 91.2% 35.4% 12.1% 43.4% 13.1% 30.3% 99.3% 35 - 44 304 281 135 42 147 68 79 304 %V 16.3% 15.9% 16.5% 17.5% 13.4% 14.3% 12.7% 17.2% %H 92.4% 44.4% 13.8% 48.4% 22.4% 26.0% 100.0% 45 - 54 313 308 162 50 193 104 89 309 %V 16.8% 17.4% 19.8% 20.8% 17.6% 21.8% 14.3% 17.5% %H 98.4% 51.8% 16.0% 61.7% 33.2% 28.4% 98.7% 55 - 64 305 298 149 28 203 85 119 294 %V 16.4% 16.8% 18.2% 11.7% 18.5% 17.8% 19.2% 16.6% %H 97.7% 48.9% 9.2% 66.6% 27.9% 39.0% 96.4% 65+ 429 418 179 45 315 122 193 356 %V 23.0% 23.6% 21.9% 18.8% 28.7% 25.6% 31.1% 20.1% %H 97.4% 41.7% 10.5% 73.4% 28.4% 45.0% 83.0%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 110 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1862 1772 818 240 1098 477 621 1768 %H 95.2% 43.9% 12.9% 59.0% 25.6% 33.4% 95.0%
AB 524 504 225 62 334 141 193 517 %V 28.1% 28.4% 27.5% 25.8% 30.4% 29.6% 31.1% 29.2% %H 96.2% 42.9% 11.8% 63.7% 26.9% 36.8% 98.7% C1 563 538 253 93 321 160 161 541 %V 30.2% 30.4% 30.9% 38.8% 29.2% 33.5% 25.9% 30.6% %H 95.6% 44.9% 16.5% 57.0% 28.4% 28.6% 96.1% C2 428 409 203 42 262 113 149 398 %V 23.0% 23.1% 24.8% 17.5% 23.9% 23.7% 24.0% 22.5% %H 95.6% 47.4% 9.8% 61.2% 26.4% 34.8% 93.0% D 267 247 111 36 129 50 80 251 %V 14.3% 13.9% 13.6% 15.0% 11.7% 10.5% 12.9% 14.2% %H 92.5% 41.6% 13.5% 48.3% 18.7% 30.0% 94.0% E 80 73 26 7 52 14 38 61 %V 4.3% 4.1% 3.2% 2.9% 4.7% 2.9% 6.1% 3.5% %H 91.3% 32.5% 8.8% 65.0% 17.5% 47.5% 76.3%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 111 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1862 1772 818 240 1098 477 621 1768 %H 95.2% 43.9% 12.9% 59.0% 25.6% 33.4% 95.0%
Working full time 1135 1081 512 149 620 275 345 1122 %V 61.0% 61.0% 62.6% 62.1% 56.5% 57.7% 55.6% 63.5% %H 95.2% 45.1% 13.1% 54.6% 24.2% 30.4% 98.9% Working part time 96 90 40 13 60 31 29 94 %V 5.2% 5.1% 4.9% 5.4% 5.5% 6.5% 4.7% 5.3% %H 93.8% 41.7% 13.5% 62.5% 32.3% 30.2% 97.9% Not working 631 601 266 79 417 170 248 551 %V 33.9% 33.9% 32.5% 32.9% 38.0% 35.6% 39.9% 31.2% %H 95.2% 42.2% 12.5% 66.1% 26.9% 39.3% 87.3% Houseperson 404 365 145 40 244 87 157 345 %V 21.7% 20.6% 17.7% 16.7% 22.2% 18.2% 25.3% 19.5% %H 90.3% 35.9% 9.9% 60.4% 21.5% 38.9% 85.4%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 112 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1961 1879 819 250 1216 487 729 1831 %H 95.8% 41.8% 12.7% 62.0% 24.8% 37.2% 93.4%
16 - 19 87 83 42 21 50 30 20 87 %V 4.4% 4.4% 5.1% 8.4% 4.1% 6.2% 2.7% 4.8% %H 95.4% 48.3% 24.1% 57.5% 34.5% 23.0% 100.0% 20 - 24 129 110 45 16 74 34 41 127 %V 6.6% 5.9% 5.5% 6.4% 6.1% 7.0% 5.6% 6.9% %H 85.3% 34.9% 12.4% 57.4% 26.4% 31.8% 98.4% 25 - 34 306 281 115 37 137 47 90 303 %V 15.6% 15.0% 14.0% 14.8% 11.3% 9.7% 12.3% 16.5% %H 91.8% 37.6% 12.1% 44.8% 15.4% 29.4% 99.0% 35 - 44 293 278 134 42 153 73 80 291 %V 14.9% 14.8% 16.4% 16.8% 12.6% 15.0% 11.0% 15.9% %H 94.9% 45.7% 14.3% 52.2% 24.9% 27.3% 99.3% 45 - 54 331 323 164 48 210 102 107 326 %V 16.9% 17.2% 20.0% 19.2% 17.3% 20.9% 14.7% 17.8% %H 97.6% 49.5% 14.5% 63.4% 30.8% 32.3% 98.5% 55 - 64 322 316 155 37 209 93 116 318 %V 16.4% 16.8% 18.9% 14.8% 17.2% 19.1% 15.9% 17.4% %H 98.1% 48.1% 11.5% 64.9% 28.9% 36.0% 98.8% 65+ 494 488 164 50 384 108 276 378 %V 25.2% 26.0% 20.0% 20.0% 31.6% 22.2% 37.9% 20.6% %H 98.8% 33.2% 10.1% 77.7% 21.9% 55.9% 76.5%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 113 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1961 1879 819 250 1216 487 729 1831 %H 95.8% 41.8% 12.7% 62.0% 24.8% 37.2% 93.4%
AB 513 493 212 63 326 129 198 502 %V 26.2% 26.2% 25.9% 25.2% 26.8% 26.5% 27.2% 27.4% %H 96.1% 41.3% 12.3% 63.5% 25.1% 38.6% 97.9% C1 631 602 255 92 397 170 227 603 %V 32.2% 32.0% 31.1% 36.8% 32.6% 34.9% 31.1% 32.9% %H 95.4% 40.4% 14.6% 62.9% 26.9% 36.0% 95.6% C2 396 389 192 43 251 111 141 373 %V 20.2% 20.7% 23.4% 17.2% 20.6% 22.8% 19.3% 20.4% %H 98.2% 48.5% 10.9% 63.4% 28.0% 35.6% 94.2% D 294 272 119 40 152 54 98 262 %V 15.0% 14.5% 14.5% 16.0% 12.5% 11.1% 13.4% 14.3% %H 92.5% 40.5% 13.6% 51.7% 18.4% 33.3% 89.1% E 126 123 40 12 90 24 66 91 %V 6.4% 6.5% 4.9% 4.8% 7.4% 4.9% 9.1% 5.0% %H 97.6% 31.7% 9.5% 71.4% 19.0% 52.4% 72.2%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 114 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC East
Individual level data
Table 4.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1961 1879 819 250 1216 487 729 1831 %H 95.8% 41.8% 12.7% 62.0% 24.8% 37.2% 93.4%
Working full time 730 701 335 92 417 187 230 728 %V 37.2% 37.3% 40.9% 36.8% 34.3% 38.4% 31.6% 39.8% %H 96.0% 45.9% 12.6% 57.1% 25.6% 31.5% 99.7% Working part time 349 337 155 46 222 98 124 345 %V 17.8% 17.9% 18.9% 18.4% 18.3% 20.1% 17.0% 18.8% %H 96.6% 44.4% 13.2% 63.6% 28.1% 35.5% 98.9% Not working 882 841 329 113 578 203 375 758 %V 45.0% 44.8% 40.2% 45.2% 47.5% 41.7% 51.4% 41.4% %H 95.4% 37.3% 12.8% 65.5% 23.0% 42.5% 85.9% Houseperson 1617 1557 666 192 1010 380 630 1493 %V 82.5% 82.9% 81.3% 76.8% 83.1% 78.0% 86.4% 81.5% %H 96.3% 41.2% 11.9% 62.5% 23.5% 39.0% 92.3%
Base: BBC East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC West Page 115
Contents Page
Household Table 5.1: Social Grade 116 Table 5.2: Houseperson Age 117 Table 5.3: Size of Household 118 Table 5.4: Presence of Children 119 Table 5.5: Number of TV sets in household 120 Table 5.6: Screen size 121 Table 5.7: Location of ANY set in household 122 Table 5.8: Platform Provider 123 Table 5.9: Recorders and other equipment 124 Table 5.10: Computers and Internet 125
Sets Table 5.11: Screen Size 126 Table 5.12: Location of set 127 Table 5.13: Recorders 128 Table 5.14: Other TV equipment 128 Table 5.15: Main Set Screen Size 129 Table 5.16: Main Set Recorders 130 Table 5.17: Main Set - Other TV equipment 130 Table 5.18: Other Sets (non-Main Set) Screen Size 131 Table 5.19: Other Set (non-Main Set) Recorders 132 Table 5.20: Other Set (non-Main Set) - Other TV equipment 132
Individuals Table 5.21: Age of Children 133 Table 5.22: Adults - Age 134 Table 5.23: Social Grade (Adults 16+) 135 Table 5.24: Working Status (Adults 16+) 136 Table 5.25: Males - Age 137 Table 5.26: Social Grade (Males 16+) 138 Table 5.27: Working Status (Males 16+) 139 Table 5.28: Females - Age 140 Table 5.29: Social Grade (Females 16+) 141 Table 5.30: Working Status (Females 16+) 142 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 116 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
AB 317 300 102 36 207 57 150 312 %V 29.5% 29.6% 30.4% 25.9% 31.1% 30.8% 31.3% 32.4% %H (All HH) 94.6% 32.2% 11.4% 65.3% 18.0% 47.3% 98.4% %H (TV HH) 34.0% 12.0% 69.0% 19.0% 50.0% C1 359 332 113 48 217 66 151 329 %V 33.4% 32.8% 33.6% 34.5% 32.6% 35.7% 31.5% 34.2% %H (All HH) 92.5% 31.5% 13.4% 60.4% 18.4% 42.1% 91.6% %H (TV HH) 34.0% 14.5% 65.4% 19.9% 45.5% C2 193 186 70 23 123 40 83 175 %V 18.0% 18.4% 20.8% 16.5% 18.5% 21.6% 17.3% 18.2% %H (All HH) 96.4% 36.3% 11.9% 63.7% 20.7% 43.0% 90.7% %H (TV HH) 37.6% 12.4% 66.1% 21.5% 44.6% D 142 133 36 21 80 15 65 105 %V 13.2% 13.1% 10.7% 15.1% 12.0% 8.1% 13.5% 10.9% %H (All HH) 93.7% 25.4% 14.8% 56.3% 10.6% 45.8% 73.9% %H (TV HH) 27.1% 15.8% 60.2% 11.3% 48.9% E 64 61 15 11 37 5 31 42 %V 6.0% 6.0% 4.5% 7.9% 5.6% 2.7% 6.5% 4.4% %H (All HH) 95.3% 23.4% 17.2% 57.8% 7.8% 48.4% 65.6% %H (TV HH) 24.6% 18.0% 60.7% 8.2% 50.8%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 117 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
Under 25 43 28 10 2 14 1 13 40 %V 4.0% 2.8% 3.0% 1.4% 2.1% 0.5% 2.7% 4.2% %H (All HH) 65.1% 23.3% 4.7% 32.6% 2.3% 30.2% 93.0% %H (TV HH) 35.7% 7.1% 50.0% 3.6% 46.4% 25 - 34 145 127 36 20 57 11 46 139 %V 13.5% 12.5% 10.7% 14.4% 8.6% 5.9% 9.6% 14.4% %H (All HH) 87.6% 24.8% 13.8% 39.3% 7.6% 31.7% 95.9% %H (TV HH) 28.3% 15.7% 44.9% 8.7% 36.2% 35 - 44 161 152 56 16 84 21 63 157 %V 15.0% 15.0% 16.7% 11.5% 12.6% 11.4% 13.1% 16.3% %H (All HH) 94.4% 34.8% 9.9% 52.2% 13.0% 39.1% 97.5% %H (TV HH) 36.8% 10.5% 55.3% 13.8% 41.4% 45 - 54 216 211 83 35 136 49 87 212 %V 20.1% 20.8% 24.7% 25.2% 20.5% 26.5% 18.1% 22.0% %H (All HH) 97.7% 38.4% 16.2% 63.0% 22.7% 40.3% 98.1% %H (TV HH) 39.3% 16.6% 64.5% 23.2% 41.2% 55 - 64 208 200 58 39 139 43 96 190 %V 19.3% 19.8% 17.3% 28.1% 20.9% 23.2% 20.0% 19.7% %H (All HH) 96.2% 27.9% 18.8% 66.8% 20.7% 46.2% 91.3% %H (TV HH) 29.0% 19.5% 69.5% 21.5% 48.0% 65 + 302 295 93 27 235 60 175 226 %V 28.1% 29.2% 27.7% 19.4% 35.3% 32.4% 36.5% 23.5% %H (All HH) 97.7% 30.8% 8.9% 77.8% 19.9% 57.9% 74.8% %H (TV HH) 31.5% 9.2% 79.7% 20.3% 59.3%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 118 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
1 330 300 70 32 224 40 184 245 %V 30.7% 29.6% 20.8% 23.0% 33.7% 21.6% 38.3% 25.4% %H (All HH) 90.9% 21.2% 9.7% 67.9% 12.1% 55.8% 74.2% %H (TV HH) 23.3% 10.7% 74.7% 13.3% 61.3% 2 372 361 121 53 233 65 168 353 %V 34.6% 35.7% 36.0% 38.1% 35.0% 35.1% 35.0% 36.7% %H (All HH) 97.0% 32.5% 14.2% 62.6% 17.5% 45.2% 94.9% %H (TV HH) 33.5% 14.7% 64.5% 18.0% 46.5% 3 184 175 64 27 114 42 72 180 %V 17.1% 17.3% 19.0% 19.4% 17.1% 22.7% 15.0% 18.7% %H (All HH) 95.1% 34.8% 14.7% 62.0% 22.8% 39.1% 97.8% %H (TV HH) 36.6% 15.4% 65.1% 24.0% 41.1% 4 134 128 55 24 69 28 41 132 %V 12.5% 12.6% 16.4% 17.3% 10.4% 15.1% 8.5% 13.7% %H (All HH) 95.5% 41.0% 17.9% 51.5% 20.9% 30.6% 98.5% %H (TV HH) 43.0% 18.8% 53.9% 21.9% 32.0% 5+ 55 49 25 4 25 10 15 53 %V 5.1% 4.8% 7.4% 2.9% 3.8% 5.4% 3.1% 5.5% %H (All HH) 89.1% 45.5% 7.3% 45.5% 18.2% 27.3% 96.4% %H (TV HH) 51.0% 8.2% 51.0% 20.4% 30.6%
Average HH size 2.29 2.29 2.56 2.40 2.17 2.50 2.04 2.39
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 119 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
Without 812 762 242 107 528 148 380 707 %V 75.5% 75.3% 72.0% 77.0% 79.4% 80.0% 79.2% 73.4% %H (All HH) 93.8% 29.8% 13.2% 65.0% 18.2% 46.8% 87.1% %H (TV HH) 31.8% 14.0% 69.3% 19.4% 49.9% With 263 251 93 32 137 37 100 256 %V 24.5% 24.8% 27.7% 23.0% 20.6% 20.0% 20.8% 26.6% %H (All HH) 95.4% 35.4% 12.2% 52.1% 14.1% 38.0% 97.3% %H (TV HH) 37.1% 12.7% 54.6% 14.7% 39.8% 0 - 3 97 90 22 14 46 8 38 92 %V 9.0% 8.9% 6.5% 10.1% 6.9% 4.3% 7.9% 9.6% %H (All HH) 92.8% 22.7% 14.4% 47.4% 8.2% 39.2% 94.8% %H (TV HH) 24.4% 15.6% 51.1% 8.9% 42.2% 4 - 9 130 125 49 16 63 14 49 126 %V 12.1% 12.4% 14.6% 11.5% 9.5% 7.6% 10.2% 13.1% %H (All HH) 96.2% 37.7% 12.3% 48.5% 10.8% 37.7% 96.9% %H (TV HH) 39.2% 12.8% 50.4% 11.2% 39.2% 10 - 15 116 113 48 17 66 24 42 115 %V 10.8% 11.2% 14.3% 12.2% 9.9% 13.0% 8.8% 11.9% %H (All HH) 97.4% 41.4% 14.7% 56.9% 20.7% 36.2% 99.1% %H (TV HH) 42.5% 15.0% 58.4% 21.2% 37.2%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 120 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
1 452 452 101 49 280 24 256 389 %V 42.0% 44.7% 30.1% 35.3% 42.1% 13.0% 53.3% 40.4% %H (All HH) 100.0% 22.3% 10.8% 61.9% 5.3% 56.6% 86.1% %H (TV HH) 22.3% 10.8% 61.9% 5.3% 56.6% 2 312 312 119 44 197 58 139 282 %V 29.0% 30.8% 35.4% 31.7% 29.6% 31.4% 29.0% 29.3% %H (All HH) 100.0% 38.1% 14.1% 63.1% 18.6% 44.6% 90.4% %H (TV HH) 38.1% 14.1% 63.1% 18.6% 44.6% 3 146 146 61 27 110 54 56 141 %V 13.6% 14.4% 18.2% 19.4% 16.5% 29.2% 11.7% 14.6% %H (All HH) 100.0% 41.8% 18.5% 75.3% 37.0% 38.4% 96.6% %H (TV HH) 41.8% 18.5% 75.3% 37.0% 38.4% 4 70 70 35 8 54 28 26 69 %V 6.5% 6.9% 10.4% 5.8% 8.1% 15.1% 5.4% 7.2% %H (All HH) 100.0% 50.0% 11.4% 77.1% 40.0% 37.1% 98.6% %H (TV HH) 50.0% 11.4% 77.1% 40.0% 37.1% 5+ 34 34 20 10 24 21 4 34 %V 3.2% 3.4% 6.0% 7.2% 3.6% 11.4% 0.8% 3.5% %H (All HH) 100.0% 58.8% 29.4% 70.6% 61.8% 11.8% 100.0% %H (TV HH) 58.8% 29.4% 70.6% 61.8% 11.8%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 121 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
Under 20" 93 93 28 9 75 23 52 78 %V 8.7% 9.2% 8.3% 6.5% 11.3% 12.4% 10.8% 8.1% %H (All HH) 100.0% 30.1% 9.7% 80.6% 24.7% 55.9% 83.9% %H (TV HH) 30.1% 9.7% 80.6% 24.7% 55.9% 20" - 29" 279 279 89 45 213 74 139 254 %V 26.0% 27.6% 26.5% 32.4% 32.0% 40.0% 29.0% 26.4% %H (All HH) 100.0% 31.9% 16.1% 76.3% 26.5% 49.8% 91.0% %H (TV HH) 31.9% 16.1% 76.3% 26.5% 49.8% 30" - 39" 461 461 159 68 317 101 216 406 %V 42.9% 45.6% 47.3% 48.9% 47.7% 54.6% 45.0% 42.2% %H (All HH) 100.0% 34.5% 14.8% 68.8% 21.9% 46.9% 88.1% %H (TV HH) 34.5% 14.8% 68.8% 21.9% 46.9% 40" - 49" 443 443 187 70 272 105 168 423 %V 41.2% 43.8% 55.7% 50.4% 40.9% 56.8% 35.0% 43.9% %H (All HH) 100.0% 42.2% 15.8% 61.4% 23.7% 37.9% 95.5% %H (TV HH) 42.2% 15.8% 61.4% 23.7% 37.9% 50" - 59" 182 182 86 28 101 42 60 180 %V 16.9% 18.0% 25.6% 20.1% 15.2% 22.7% 12.5% 18.7% %H (All HH) 100.0% 47.3% 15.4% 55.5% 23.1% 33.0% 98.9% %H (TV HH) 47.3% 15.4% 55.5% 23.1% 33.0% 60"+ 26 26 14 5 15 8 6 26 %V 2.4% 2.6% 4.2% 3.6% 2.3% 4.3% 1.3% 2.7% %H (All HH) 100.0% 53.8% 19.2% 57.7% 30.8% 23.1% 100.0% %H (TV HH) 53.8% 19.2% 57.7% 30.8% 23.1%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 122 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
Main living room 1002 1002 335 137 661 185 476 906 %V 93.2% 99.0% 99.7% 98.6% 99.4% 100.0% 99.2% 94.1% %H (All HH) 100.0% 33.4% 13.7% 66.0% 18.5% 47.5% 90.4% %H (TV HH) 33.4% 13.7% 66.0% 18.5% 47.5% Kitchen 121 121 54 19 103 54 49 111 %V 11.3% 12.0% 16.1% 13.7% 15.5% 29.2% 10.2% 11.5% %H (All HH) 100.0% 44.6% 15.7% 85.1% 44.6% 40.5% 91.7% %H (TV HH) 44.6% 15.7% 85.1% 44.6% 40.5% Adult's bedroom 436 436 188 72 299 132 168 409 %V 40.6% 43.1% 56.0% 51.8% 45.0% 71.4% 35.0% 42.5% %H (All HH) 100.0% 43.1% 16.5% 68.6% 30.3% 38.5% 93.8% %H (TV HH) 43.1% 16.5% 68.6% 30.3% 38.5% Child's bedroom 66 66 30 11 38 17 21 65 %V 6.1% 6.5% 8.9% 7.9% 5.7% 9.2% 4.4% 6.7% %H (All HH) 100.0% 45.5% 16.7% 57.6% 25.8% 31.8% 98.5% %H (TV HH) 45.5% 16.7% 57.6% 25.8% 31.8% Other bedroom 59 59 27 15 45 27 19 56 %V 5.5% 5.8% 8.0% 10.8% 6.8% 14.6% 4.0% 5.8% %H (All HH) 100.0% 45.8% 25.4% 76.3% 45.8% 32.2% 94.9% %H (TV HH) 45.8% 25.4% 76.3% 45.8% 32.2% Second living/dining room 97 97 40 16 69 31 38 94 %V 9.0% 9.6% 11.9% 11.5% 10.4% 16.8% 7.9% 9.8% %H (All HH) 100.0% 41.2% 16.5% 71.1% 32.0% 39.2% 96.9% %H (TV HH) 41.2% 16.5% 71.1% 32.0% 39.2% Study/office 14 14 7 1 10 4 7 14 %V 1.3% 1.4% 2.1% 0.7% 1.5% 2.2% 1.5% 1.5% %H (All HH) 100.0% 50.0% 7.1% 71.4% 28.6% 50.0% 100.0% %H (TV HH) 50.0% 7.1% 71.4% 28.6% 50.0% TV room 10 10 4 1 8 3 5 10 %V 0.9% 1.0% 1.2% 0.7% 1.2% 1.6% 1.0% 1.0% %H (All HH) 100.0% 40.0% 10.0% 80.0% 30.0% 50.0% 100.0% %H (TV HH) 40.0% 10.0% 80.0% 30.0% 50.0% Conservatory 21 21 13 3 17 12 5 21 %V 2.0% 2.1% 3.9% 2.2% 2.6% 6.5% 1.0% 2.2% %H (All HH) 100.0% 61.9% 14.3% 81.0% 57.1% 23.8% 100.0% %H (TV HH) 61.9% 14.3% 81.0% 57.1% 23.8% Attic or loft room 3 3 1 0 3 1 2 3 %V 0.3% 0.3% 0.3% 0.0% 0.5% 0.5% 0.4% 0.3% %H (All HH) 100.0% 33.3% 0.0% 100.0% 33.3% 66.7% 100.0% %H (TV HH) 33.3% 0.0% 100.0% 33.3% 66.7% No specific location 1 1 0 0 1 0 1 1 %V 0.1% 0.1% 0.0% 0.0% 0.2% 0.0% 0.2% 0.1% %H (All HH) 100.0% 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% %H (TV HH) 0.0% 0.0% 100.0% 0.0% 100.0% Other 4 4 3 2 4 4 0 4 %V 0.4% 0.4% 0.9% 1.4% 0.6% 2.2% 0.0% 0.4% %H (All HH) 100.0% 75.0% 50.0% 100.0% 100.0% 0.0% 100.0% %H (TV HH) 75.0% 50.0% 100.0% 100.0% 0.0%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 123 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
Any DSAT provider 336 336 336 3 129 129 0 318 %V 31.3% 33.2% 100.0% 2.2% 19.4% 69.7% 0.0% 33.0% %H (All HH) 100.0% 0.9% 38.4% 38.4% 0.0% 94.6% %H (TV HH) 100.0% 0.9% 38.4% 38.4% 0.0% Sky with subscription 285 285 285 2 109 109 0 269 %V 26.5% 28.2% 84.8% 1.4% 16.4% 58.9% 0.0% 27.9% %H (All HH) 100.0% 0.7% 38.2% 38.2% 0.0% 94.4% %H (TV HH) 100.0% 0.7% 38.2% 38.2% 0.0% Sky without subscription 6 6 6 0 0 0 0 5 %V 0.6% 0.6% 1.8% 0.0% 0.0% 0.0% 0.0% 0.5% %H (All HH) 100.0% 0.0% 0.0% 0.0% 0.0% 83.3% %H (TV HH) 100.0% 0.0% 0.0% 0.0% 0.0% Freesat 37 37 37 1 20 20 0 37 %V 3.4% 3.7% 11.0% 0.7% 3.0% 10.8% 0.0% 3.8% %H (All HH) 100.0% 2.7% 54.1% 54.1% 0.0% 100.0% %H (TV HH) 100.0% 2.7% 54.1% 54.1% 0.0% Other satellite provider 12 12 12 1 4 4 0 12 %V 1.1% 1.2% 3.6% 0.7% 0.6% 2.2% 0.0% 1.2% %H (All HH) 100.0% 8.3% 33.3% 33.3% 0.0% 100.0% %H (TV HH) 100.0% 8.3% 33.3% 33.3% 0.0% DCAB 139 139 3 139 58 58 0 137 %V 12.9% 13.7% 0.9% 100.0% 8.7% 31.4% 0.0% 14.2% %H (All HH) 2.2% 100.0% 41.7% 41.7% 0.0% 98.6% %H (TV HH) 2.2% 100.0% 41.7% 41.7% 0.0% DTT 665 665 129 58 665 185 480 586 %V 61.9% 65.7% 38.4% 41.7% 100.0% 100.0% 100.0% 60.9% %H (All HH) 100.0% 19.4% 8.7% 100.0% 27.8% 72.2% 88.1% %H (TV HH) 19.4% 8.7% 100.0% 27.8% 72.2%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 124 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
PVR 633 633 315 136 359 176 183 602 %V 58.9% 62.5% 93.8% 97.8% 54.0% 95.1% 38.1% 62.5% %H (All HH) 100.0% 49.8% 21.5% 56.7% 27.8% 28.9% 95.1% %H (TV HH) 49.8% 21.5% 56.7% 27.8% 28.9% DVDR 18 18 7 1 16 5 12 17 %V 1.7% 1.8% 2.1% 0.7% 2.4% 2.7% 2.5% 1.8% %H (All HH) 100.0% 38.9% 5.6% 88.9% 27.8% 66.7% 94.4% %H (TV HH) 38.9% 5.6% 88.9% 27.8% 66.7% VCR 3 3 1 0 3 1 2 1 %V 0.3% 0.3% 0.3% 0.0% 0.5% 0.5% 0.4% 0.1% %H (All HH) 100.0% 33.3% 0.0% 100.0% 33.3% 66.7% 33.3% %H (TV HH) 33.3% 0.0% 100.0% 33.3% 66.7% Any recorder 644 644 317 136 369 176 193 612 %V 59.9% 63.6% 94.3% 97.8% 55.5% 95.1% 40.2% 63.6% %H (All HH) 100.0% 49.2% 21.1% 57.3% 27.3% 30.0% 95.0% %H (TV HH) 49.2% 21.1% 57.3% 27.3% 30.0%
Receives HDTV (via STB or built-in reception) 757 757 311 124 496 171 325 720 %V 70.4% 74.8% 92.6% 89.2% 74.6% 92.4% 67.7% 74.8% %H (All HH) 100.0% 41.1% 16.4% 65.5% 22.6% 42.9% 95.1% %H (TV HH) 41.1% 16.4% 65.5% 22.6% 42.9% DVD/Blu-ray player or recorder 644 644 229 85 441 142 299 599 %V 59.9% 63.6% 68.2% 61.2% 66.3% 76.8% 62.3% 62.2% %H (All HH) 100.0% 35.6% 13.2% 68.5% 22.0% 46.4% 93.0% %H (TV HH) 35.6% 13.2% 68.5% 22.0% 46.4%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 125 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Household level data
Table 5.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1075 1012 336 139 665 185 480 963 %H (All HH) 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6% %H (TV HH) 33.2% 13.7% 65.7% 18.3% 47.4%
Has broadband internet 963 914 318 137 586 182 404 963 %V 89.6% 90.3% 94.6% 98.6% 88.1% 98.4% 84.2% 100.0% %H (All HH) 94.9% 33.0% 14.2% 60.9% 18.9% 42.0% 100.0% %H (TV HH) 34.8% 15.0% 64.1% 19.9% 44.2%
Number of computers (PCs and laptops)
0 151 136 29 9 102 8 94 43 %V 14.0% 13.4% 8.6% 6.5% 15.3% 4.3% 19.6% 4.5% %H (All HH) 90.1% 19.2% 6.0% 67.5% 5.3% 62.3% 28.5% %H (TV HH) 21.3% 6.6% 75.0% 5.9% 69.1% 1 243 230 72 32 146 35 110 239 %V 22.6% 22.7% 21.4% 23.0% 22.0% 18.9% 22.9% 24.8% %H (All HH) 94.7% 29.6% 13.2% 60.1% 14.4% 45.3% 98.4% %H (TV HH) 31.3% 13.9% 63.5% 15.2% 47.8% 2 292 274 88 35 183 50 133 292 %V 27.2% 27.1% 26.2% 25.2% 27.5% 27.0% 27.7% 30.3% %H (All HH) 93.8% 30.1% 12.0% 62.7% 17.1% 45.5% 100.0% %H (TV HH) 32.1% 12.8% 66.8% 18.2% 48.5% 3 179 170 67 26 106 41 65 179 %V 16.7% 16.8% 19.9% 18.7% 15.9% 22.2% 13.5% 18.6% %H (All HH) 95.0% 37.4% 14.5% 59.2% 22.9% 36.3% 100.0% %H (TV HH) 39.4% 15.3% 62.4% 24.1% 38.2% 4 105 103 40 19 63 24 39 105 %V 9.8% 10.2% 11.9% 13.7% 9.5% 13.0% 8.1% 10.9% %H (All HH) 98.1% 38.1% 18.1% 60.0% 22.9% 37.1% 100.0% %H (TV HH) 38.8% 18.4% 61.2% 23.3% 37.9% 5+ 106 99 41 17 64 26 38 106 %V 9.9% 9.8% 12.2% 12.2% 9.6% 14.1% 7.9% 11.0% %H (All HH) 93.4% 38.7% 16.0% 60.4% 24.5% 35.8% 100.0% %H (TV HH) 41.4% 17.2% 64.6% 26.3% 38.4%
Base: BBC West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 126 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Set level data
Table 5.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1975 770 308 1355 527 828 1834 %H 39.0% 15.6% 68.6% 26.7% 41.9% 92.9%
Under 20" 113 36 9 90 28 62 98 %V 5.7% 4.7% 2.9% 6.6% 5.3% 7.5% 5.3% %H 31.9% 8.0% 79.6% 24.8% 54.9% 86.7% 20" - 29" 357 124 56 277 108 169 328 %V 18.1% 16.1% 18.2% 20.4% 20.5% 20.4% 17.9% %H 34.7% 15.7% 77.6% 30.3% 47.3% 91.9% 30" - 39" 573 210 91 399 147 252 518 %V 29.0% 27.3% 29.5% 29.4% 27.9% 30.4% 28.2% %H 36.6% 15.9% 69.6% 25.7% 44.0% 90.4% 40" - 49" 522 230 86 322 136 185 500 %V 26.4% 29.9% 27.9% 23.8% 25.8% 22.3% 27.3% %H 44.1% 16.5% 61.7% 26.1% 35.4% 95.8% 50" - 59" 211 101 30 116 46 70 209 %V 10.7% 13.1% 9.7% 8.6% 8.7% 8.5% 11.4% %H 47.9% 14.2% 55.0% 21.8% 33.2% 99.1% 60"+ 30 18 5 16 9 6 30 %V 1.5% 2.3% 1.6% 1.2% 1.7% 0.7% 1.6% %H 60.0% 16.7% 53.3% 30.0% 20.0% 100.0% Don't know 169 51 30 136 52 83 150 %V 8.6% 6.6% 9.7% 10.0% 9.9% 10.0% 8.2% %H 30.2% 17.8% 80.5% 30.8% 49.1% 88.8%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 127 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Set level data
Table 5.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1975 770 308 1355 527 828 1834 %H 39.0% 15.6% 68.6% 26.7% 41.9% 92.9%
Main living room 1006 336 137 662 185 477 910 %V 50.9% 43.6% 44.5% 48.9% 35.1% 57.6% 49.6% %H 33.4% 13.6% 65.8% 18.4% 47.4% 90.5% Kitchen 122 54 19 104 54 50 113 %V 6.2% 7.0% 6.2% 7.7% 10.2% 6.0% 6.2% %H 44.3% 15.6% 85.2% 44.3% 41.0% 92.6% Adult's bedroom 528 232 94 363 169 193 500 %V 26.7% 30.1% 30.5% 26.8% 32.1% 23.3% 27.3% %H 43.9% 17.8% 68.8% 32.0% 36.6% 94.7% Child's bedroom 90 44 14 53 26 27 89 %V 4.6% 5.7% 4.5% 3.9% 4.9% 3.3% 4.9% %H 48.9% 15.6% 58.9% 28.9% 30.0% 98.9% Other bedroom 73 34 20 57 36 21 70 %V 3.7% 4.4% 6.5% 4.2% 6.8% 2.5% 3.8% %H 46.6% 27.4% 78.1% 49.3% 28.8% 95.9% Second living/dining room 98 40 16 70 31 38 95 %V 5.0% 5.2% 5.2% 5.2% 5.9% 4.6% 5.2% %H 40.8% 16.3% 71.4% 31.6% 38.8% 96.9% Study/office 16 7 1 12 4 8 16 %V 0.8% 0.9% 0.3% 0.9% 0.8% 1.0% 0.9% %H 43.8% 6.3% 75.0% 25.0% 50.0% 100.0% TV room 12 5 1 10 4 5 12 %V 0.6% 0.6% 0.3% 0.7% 0.8% 0.6% 0.7% %H 41.7% 8.3% 83.3% 33.3% 41.7% 100.0% Conservatory 21 13 3 17 12 5 21 %V 1.1% 1.7% 1.0% 1.3% 2.3% 0.6% 1.1% %H 61.9% 14.3% 81.0% 57.1% 23.8% 100.0% Attic or loft room 3 1 0 3 1 2 3 %V 0.2% 0.1% 0.0% 0.2% 0.2% 0.2% 0.2% %H 33.3% 0.0% 100.0% 33.3% 66.7% 100.0% No specific location 1 0 0 1 0 1 1 %V 0.1% 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% %H 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% Other 4 3 2 4 4 0 4 %V 0.2% 0.4% 0.6% 0.3% 0.8% 0.0% 0.2% %H 75.0% 50.0% 100.0% 100.0% 0.0% 100.0%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 128 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Set level data
Table 5.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1975 770 308 1355 527 828 1834 %H 39.0% 15.6% 68.6% 26.7% 41.9% 92.9%
PVR 889 499 189 458 252 205 854 %V 45.0% 64.8% 61.4% 33.8% 47.8% 24.8% 46.6% %H 56.1% 21.3% 51.5% 28.3% 23.1% 96.1% DVDR 19 7 1 17 5 13 18 %V 1.0% 0.9% 0.3% 1.3% 0.9% 1.6% 1.0% %H 36.8% 5.3% 89.5% 26.3% 68.4% 94.7% VCR 3 1 0 3 1 2 1 %V 0.2% 0.1% 0.0% 0.2% 0.2% 0.2% 0.1% %H 33.3% 0.0% 100.0% 33.3% 66.7% 33.3% Any recorder 903 501 190 470 253 217 866 %V 45.7% 65.1% 61.7% 34.7% 48.0% 26.2% 47.2% %H 55.5% 21.0% 52.0% 28.0% 24.0% 95.9%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 5.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1975 770 308 1355 527 828 1834 %H 39.0% 15.6% 68.6% 26.7% 41.9% 92.9%
Receives HDTV (via STB or built-in reception) 1176 555 181 770 322 447 1129 %V 59.5% 72.1% 58.8% 56.8% 61.1% 54.0% 61.6% %H 47.2% 15.4% 65.5% 27.4% 38.0% 96.0% DVD/Blu-ray player or recorder 899 340 132 618 231 388 848 %V 45.5% 44.2% 42.9% 45.6% 43.8% 46.9% 46.2% %H 37.8% 14.7% 68.7% 25.7% 43.2% 94.3%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 129 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Set level data
Table 5.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1012 336 139 665 185 480 914 %H 33.2% 13.7% 65.7% 18.3% 47.4% 90.3%
Under 20" 12 0 0 10 0 10 7 %V 1.2% 0.0% 0.0% 1.5% 0.0% 2.1% 0.8% %H 0.0% 0.0% 83.3% 0.0% 83.3% 58.3% 20" - 29" 77 12 8 59 7 52 65 %V 7.6% 3.6% 5.8% 8.9% 3.8% 10.8% 7.1% %H 15.6% 10.4% 76.6% 9.1% 67.5% 84.4% 30" - 39" 273 61 34 199 37 162 224 %V 27.0% 18.2% 24.5% 29.9% 20.0% 33.8% 24.5% %H 22.3% 12.5% 72.9% 13.6% 59.3% 82.1% 40" - 49" 388 157 59 239 85 154 368 %V 38.3% 46.7% 42.4% 35.9% 45.9% 32.1% 40.3% %H 40.5% 15.2% 61.6% 21.9% 39.7% 94.8% 50" - 59" 168 76 25 95 36 58 166 %V 16.6% 22.6% 18.0% 14.3% 19.5% 12.1% 18.2% %H 45.2% 14.9% 56.5% 21.4% 34.5% 98.8% 60"+ 24 13 4 13 7 6 24 %V 2.4% 3.9% 2.9% 2.0% 3.8% 1.3% 2.6% %H 54.2% 16.7% 54.2% 29.2% 25.0% 100.0% Don't know 70 17 9 50 12 38 60 %V 6.9% 5.1% 6.5% 7.5% 6.5% 7.9% 6.6% %H 24.3% 12.9% 71.4% 17.1% 54.3% 85.7%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 130 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Set level data
Table 5.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1012 336 139 665 185 480 914 %H 33.2% 13.7% 65.7% 18.3% 47.4% 90.3%
PVR 627 313 136 353 174 179 596 %V 62.0% 93.2% 97.8% 53.1% 94.1% 37.3% 65.2% %H 49.9% 21.7% 56.3% 27.8% 28.5% 95.1% DVDR 15 5 1 13 3 10 14 %V 1.5% 1.5% 0.7% 2.0% 1.6% 2.1% 1.5% %H 33.3% 6.7% 86.7% 20.0% 66.7% 93.3% VCR 3 1 0 3 1 2 1 %V 0.3% 0.3% 0.0% 0.5% 0.5% 0.4% 0.1% %H 33.3% 0.0% 100.0% 33.3% 66.7% 33.3% Any recorder 638 315 136 362 174 188 605 %V 63.0% 93.8% 97.8% 54.4% 94.1% 39.2% 66.2% %H 49.4% 21.3% 56.7% 27.3% 29.5% 94.8%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 5.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1012 336 139 665 185 480 914 %H 33.2% 13.7% 65.7% 18.3% 47.4% 90.3%
Receives HDTV (via STB or built-in reception) 748 306 123 487 166 321 710 %V 73.9% 91.1% 88.5% 73.2% 89.7% 66.9% 77.7% %H 40.9% 16.4% 65.1% 22.2% 42.9% 94.9% DVD/Blu-ray player or recorder 548 190 72 373 113 260 510 %V 54.2% 56.5% 51.8% 56.1% 61.1% 54.2% 55.8% %H 34.7% 13.1% 68.1% 20.6% 47.4% 93.1%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 131 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Set level data
Table 5.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 963 434 169 690 343 348 920 %H 45.1% 17.5% 71.7% 35.6% 36.1% 95.5%
Under 20" 101 36 9 80 28 52 91 %V 10.5% 8.3% 5.3% 11.6% 8.2% 14.9% 9.9% %H 35.6% 8.9% 79.2% 27.7% 51.5% 90.1% 20" - 29" 280 112 48 218 101 117 263 %V 29.1% 25.8% 28.4% 31.6% 29.4% 33.6% 28.6% %H 40.0% 17.1% 77.9% 36.1% 41.8% 93.9% 30" - 39" 300 149 57 200 110 91 294 %V 31.2% 34.3% 33.7% 29.0% 32.1% 26.1% 32.0% %H 49.7% 19.0% 66.7% 36.7% 30.3% 98.0% 40" - 49" 134 73 27 83 51 32 132 %V 13.9% 16.8% 16.0% 12.0% 14.9% 9.2% 14.3% %H 54.5% 20.1% 61.9% 38.1% 23.9% 98.5% 50" - 59" 43 25 5 21 10 11 43 %V 4.5% 5.8% 3.0% 3.0% 2.9% 3.2% 4.7% %H 58.1% 11.6% 48.8% 23.3% 25.6% 100.0% 60"+ 6 5 1 2 2 0 6 %V 0.6% 1.2% 0.6% 0.3% 0.6% 0.0% 0.7% %H 83.3% 16.7% 33.3% 33.3% 0.0% 100.0% Don't know 99 33 20 85 40 45 90 %V 10.3% 7.6% 11.8% 12.3% 11.7% 12.9% 9.8% %H 33.3% 20.2% 85.9% 40.4% 45.5% 90.9%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 132 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Set level data
Table 5.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 963 434 169 690 343 348 920 %H 45.1% 17.5% 71.7% 35.6% 36.1% 95.5%
PVR 261 186 53 104 78 26 257 %V 27.1% 42.9% 31.4% 15.1% 22.7% 7.5% 27.9% %H 71.3% 20.3% 39.8% 29.9% 10.0% 98.5% DVDR 4 1 0 4 1 3 4 %V 0.4% 0.2% 0.0% 0.6% 0.3% 0.9% 0.4% %H 25.0% 0.0% 100.0% 25.0% 75.0% 100.0% VCR 0 0 0 0 0 0 0 %V 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% %H ------Any recorder 265 186 53 108 79 29 261 %V 27.5% 42.9% 31.4% 15.7% 23.0% 8.3% 28.4% %H 70.2% 20.0% 40.8% 29.8% 10.9% 98.5%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 5.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 963 434 169 690 343 348 920 %H 45.1% 17.5% 71.7% 35.6% 36.1% 95.5%
Receives HDTV (via STB or built-in reception) 429 249 58 283 156 126 419 %V 44.5% 57.4% 34.3% 41.0% 45.5% 36.2% 45.5% %H 58.0% 13.5% 66.0% 36.4% 29.4% 97.7%
DVD/Blu-ray player or recorder 350 151 60 245 118 127 337 %V 36.3% 34.8% 35.5% 35.5% 34.4% 36.5% 36.6% %H 43.1% 17.1% 70.0% 33.7% 36.3% 96.3%
Base: BBC West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 133 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 2456 2317 858 334 1442 461 980 2304 %H 94.3% 34.9% 13.6% 58.7% 18.8% 39.9% 93.8%
Total Children 435 417 163 57 216 61 155 423 %V 17.7% 18.0% 19.0% 17.1% 15.0% 13.2% 15.8% 18.4% %H 95.9% 37.5% 13.1% 49.7% 14.0% 35.6% 97.2% 0 - 3 108 100 26 14 52 10 42 103 %V 4.4% 4.3% 3.0% 4.2% 3.6% 2.2% 4.3% 4.5% %H 92.6% 24.1% 13.0% 48.1% 9.3% 38.9% 95.4% 4 - 15 328 317 137 42 165 51 113 320 %V 13.4% 13.7% 16.0% 12.6% 11.4% 11.1% 11.5% 13.9% %H 96.6% 41.8% 12.8% 50.3% 15.5% 34.5% 97.6% 4 - 9 171 164 68 20 80 19 61 165 %V 7.0% 7.1% 7.9% 6.0% 5.5% 4.1% 6.2% 7.2% %H 95.9% 39.8% 11.7% 46.8% 11.1% 35.7% 96.5% 10 - 15 157 153 70 22 85 32 53 155 %V 6.4% 6.6% 8.2% 6.6% 5.9% 6.9% 5.4% 6.7% %H 97.5% 44.6% 14.0% 54.1% 20.4% 33.8% 98.7%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 134 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 2456 2317 858 334 1442 461 980 2304 %H 94.3% 34.9% 13.6% 58.7% 18.8% 39.9% 93.8%
Total Adults (16+) 2021 1900 694 278 1225 400 825 1881 %V 82.3% 82.0% 80.9% 83.2% 85.0% 86.8% 84.2% 81.6% %H 94.0% 34.3% 13.8% 60.6% 19.8% 40.8% 93.1% 16 - 19 92 86 38 14 48 21 27 90 %V 3.7% 3.7% 4.4% 4.2% 3.3% 4.6% 2.8% 3.9% %H 93.5% 41.3% 15.2% 52.2% 22.8% 29.3% 97.8% 20 - 24 166 133 54 23 79 31 49 163 %V 6.8% 5.7% 6.3% 6.9% 5.5% 6.7% 5.0% 7.1% %H 80.1% 32.5% 13.9% 47.6% 18.7% 29.5% 98.2% 25 - 34 308 270 89 41 137 38 99 297 %V 12.5% 11.7% 10.4% 12.3% 9.5% 8.2% 10.1% 12.9% %H 87.7% 28.9% 13.3% 44.5% 12.3% 32.1% 96.4% 35 - 44 294 280 106 36 147 42 105 285 %V 12.0% 12.1% 12.4% 10.8% 10.2% 9.1% 10.7% 12.4% %H 95.2% 36.1% 12.2% 50.0% 14.3% 35.7% 96.9% 45 - 54 369 359 153 56 238 94 144 363 %V 15.0% 15.5% 17.8% 16.8% 16.5% 20.4% 14.7% 15.8% %H 97.3% 41.5% 15.2% 64.5% 25.5% 39.0% 98.4% 55 - 64 339 329 105 64 230 76 154 320 %V 13.8% 14.2% 12.2% 19.2% 16.0% 16.5% 15.7% 13.9% %H 97.1% 31.0% 18.9% 67.8% 22.4% 45.4% 94.4% 65+ 452 442 150 45 346 99 248 363 %V 18.4% 19.1% 17.5% 13.5% 24.0% 21.5% 25.3% 15.8% %H 97.8% 33.2% 10.0% 76.5% 21.9% 54.9% 80.3%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 135 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 2021 1900 694 278 1225 400 825 1881 %H 94.0% 34.3% 13.8% 60.6% 19.8% 40.8% 93.1%
AB 620 586 209 83 410 134 276 614 %V 30.7% 30.8% 30.1% 29.9% 33.5% 33.5% 33.5% 32.6% %H 94.5% 33.7% 13.4% 66.1% 21.6% 44.5% 99.0% C1 670 619 234 87 388 128 260 634 %V 33.2% 32.6% 33.7% 31.3% 31.7% 32.0% 31.5% 33.7% %H 92.4% 34.9% 13.0% 57.9% 19.1% 38.8% 94.6% C2 387 373 159 51 244 96 148 361 %V 19.1% 19.6% 22.9% 18.3% 19.9% 24.0% 17.9% 19.2% %H 96.4% 41.1% 13.2% 63.0% 24.8% 38.2% 93.3% D 254 234 68 42 135 32 103 205 %V 12.6% 12.3% 9.8% 15.1% 11.0% 8.0% 12.5% 10.9% %H 92.1% 26.8% 16.5% 53.1% 12.6% 40.6% 80.7% E 90 87 26 14 48 9 39 65 %V 4.5% 4.6% 3.7% 5.0% 3.9% 2.3% 4.7% 3.5% %H 96.7% 28.9% 15.6% 53.3% 10.0% 43.3% 72.2%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 136 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 2021 1900 694 278 1225 400 825 1881 %H 94.0% 34.3% 13.8% 60.6% 19.8% 40.8% 93.1%
Working full time 1022 963 372 150 587 206 381 994 %V 50.6% 50.7% 53.6% 54.0% 47.9% 51.5% 46.2% 52.8% %H 94.2% 36.4% 14.7% 57.4% 20.2% 37.3% 97.3% Working part time 206 198 72 25 127 38 89 197 %V 10.2% 10.4% 10.4% 9.0% 10.4% 9.5% 10.8% 10.5% %H 96.1% 35.0% 12.1% 61.7% 18.4% 43.2% 95.6% Not working 793 738 251 103 512 156 355 690 %V 39.2% 38.8% 36.2% 37.1% 41.8% 39.0% 43.0% 36.7% %H 93.1% 31.7% 13.0% 64.6% 19.7% 44.8% 87.0% Houseperson 1075 1012 336 139 665 185 480 963 %V 53.2% 53.3% 48.4% 50.0% 54.3% 46.3% 58.2% 51.2% %H 94.1% 31.3% 12.9% 61.9% 17.2% 44.7% 89.6%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 137 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 996 935 359 133 589 200 389 930 %H 93.9% 36.0% 13.4% 59.1% 20.1% 39.1% 93.4%
16 - 19 50 48 22 6 25 10 15 50 %V 5.0% 5.1% 6.1% 4.5% 4.2% 5.0% 3.9% 5.4% %H 96.0% 44.0% 12.0% 50.0% 20.0% 30.0% 100.0% 20 - 24 82 65 26 12 35 15 20 82 %V 8.2% 7.0% 7.2% 9.0% 5.9% 7.5% 5.1% 8.8% %H 79.3% 31.7% 14.6% 42.7% 18.3% 24.4% 100.0% 25 - 34 154 136 47 18 72 20 51 147 %V 15.5% 14.5% 13.1% 13.5% 12.2% 10.0% 13.1% 15.8% %H 88.3% 30.5% 11.7% 46.8% 13.0% 33.1% 95.5% 35 - 44 149 141 53 20 68 21 47 142 %V 15.0% 15.1% 14.8% 15.0% 11.5% 10.5% 12.1% 15.3% %H 94.6% 35.6% 13.4% 45.6% 14.1% 31.5% 95.3% 45 - 54 169 164 73 27 108 45 63 165 %V 17.0% 17.5% 20.3% 20.3% 18.3% 22.5% 16.2% 17.7% %H 97.0% 43.2% 16.0% 63.9% 26.6% 37.3% 97.6% 55 - 64 169 164 55 27 115 37 78 158 %V 17.0% 17.5% 15.3% 20.3% 19.5% 18.5% 20.1% 17.0% %H 97.0% 32.5% 16.0% 68.0% 21.9% 46.2% 93.5% 65+ 222 216 83 22 166 53 113 184 %V 22.3% 23.1% 23.1% 16.5% 28.2% 26.5% 29.0% 19.8% %H 97.3% 37.4% 9.9% 74.8% 23.9% 50.9% 82.9%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 138 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 996 935 359 133 589 200 389 930 %H 93.9% 36.0% 13.4% 59.1% 20.1% 39.1% 93.4%
AB 307 292 111 43 201 70 132 304 %V 30.8% 31.2% 30.9% 32.3% 34.1% 35.0% 33.9% 32.7% %H 95.1% 36.2% 14.0% 65.5% 22.8% 43.0% 99.0% C1 316 293 118 39 175 60 115 303 %V 31.7% 31.3% 32.9% 29.3% 29.7% 30.0% 29.6% 32.6% %H 92.7% 37.3% 12.3% 55.4% 19.0% 36.4% 95.9% C2 207 198 80 27 131 50 81 191 %V 20.8% 21.2% 22.3% 20.3% 22.2% 25.0% 20.8% 20.5% %H 95.7% 38.6% 13.0% 63.3% 24.2% 39.1% 92.3% D 123 110 36 19 58 15 43 102 %V 12.3% 11.8% 10.0% 14.3% 9.8% 7.5% 11.1% 11.0% %H 89.4% 29.3% 15.4% 47.2% 12.2% 35.0% 82.9% E 44 41 14 5 24 6 18 30 %V 4.4% 4.4% 3.9% 3.8% 4.1% 3.0% 4.6% 3.2% %H 93.2% 31.8% 11.4% 54.5% 13.6% 40.9% 68.2%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 139 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 996 935 359 133 589 200 389 930 %H 93.9% 36.0% 13.4% 59.1% 20.1% 39.1% 93.4%
Working full time 595 563 226 87 338 122 216 579 %V 59.7% 60.2% 63.0% 65.4% 57.4% 61.0% 55.5% 62.3% %H 94.6% 38.0% 14.6% 56.8% 20.5% 36.3% 97.3% Working part time 44 41 15 5 25 7 18 38 %V 4.4% 4.4% 4.2% 3.8% 4.2% 3.5% 4.6% 4.1% %H 93.2% 34.1% 11.4% 56.8% 15.9% 40.9% 86.4% Not working 357 331 118 41 226 71 155 313 %V 35.8% 35.4% 32.9% 30.8% 38.4% 35.5% 39.8% 33.7% %H 92.7% 33.1% 11.5% 63.3% 19.9% 43.4% 87.7% Houseperson 215 192 62 18 124 26 98 174 %V 21.6% 20.5% 17.3% 13.5% 21.1% 13.0% 25.2% 18.7% %H 89.3% 28.8% 8.4% 57.7% 12.1% 45.6% 80.9%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 140 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1025 965 336 145 636 200 437 951 %H 94.1% 32.8% 14.1% 62.0% 19.5% 42.6% 92.8%
16 - 19 42 38 16 8 22 11 12 41 %V 4.1% 3.9% 4.8% 5.5% 3.5% 5.5% 2.7% 4.3% %H 90.5% 38.1% 19.0% 52.4% 26.2% 28.6% 97.6% 20 - 24 84 68 28 10 44 16 28 80 %V 8.2% 7.0% 8.3% 6.9% 6.9% 8.0% 6.4% 8.4% %H 81.0% 33.3% 11.9% 52.4% 19.0% 33.3% 95.2% 25 - 34 154 134 41 23 65 18 47 150 %V 15.0% 13.9% 12.2% 15.9% 10.2% 9.0% 10.8% 15.8% %H 87.0% 26.6% 14.9% 42.2% 11.7% 30.5% 97.4% 35 - 44 145 139 53 15 80 21 58 143 %V 14.1% 14.4% 15.8% 10.3% 12.6% 10.5% 13.3% 15.0% %H 95.9% 36.6% 10.3% 55.2% 14.5% 40.0% 98.6% 45 - 54 200 195 80 29 130 49 81 198 %V 19.5% 20.2% 23.8% 20.0% 20.4% 24.5% 18.5% 20.8% %H 97.5% 40.0% 14.5% 65.0% 24.5% 40.5% 99.0% 55 - 64 170 165 50 37 115 39 76 161 %V 16.6% 17.1% 14.9% 25.5% 18.1% 19.5% 17.4% 16.9% %H 97.1% 29.4% 21.8% 67.6% 22.9% 44.7% 94.7% 65+ 231 226 67 24 180 46 135 179 %V 22.5% 23.4% 19.9% 16.6% 28.3% 23.0% 30.9% 18.8% %H 97.8% 29.0% 10.4% 77.9% 19.9% 58.4% 77.5%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 141 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1025 965 336 145 636 200 437 951 %H 94.1% 32.8% 14.1% 62.0% 19.5% 42.6% 92.8%
AB 313 294 98 40 209 64 145 311 %V 30.5% 30.5% 29.2% 27.6% 32.9% 32.0% 33.2% 32.7% %H 93.9% 31.3% 12.8% 66.8% 20.4% 46.3% 99.4% C1 354 327 116 48 213 69 144 332 %V 34.5% 33.9% 34.5% 33.1% 33.5% 34.5% 33.0% 34.9% %H 92.4% 32.8% 13.6% 60.2% 19.5% 40.7% 93.8% C2 180 175 78 24 113 47 67 170 %V 17.6% 18.1% 23.2% 16.6% 17.8% 23.5% 15.3% 17.9% %H 97.2% 43.3% 13.3% 62.8% 26.1% 37.2% 94.4% D 131 124 32 23 78 18 60 104 %V 12.8% 12.8% 9.5% 15.9% 12.3% 9.0% 13.7% 10.9% %H 94.7% 24.4% 17.6% 59.5% 13.7% 45.8% 79.4% E 46 46 12 9 24 3 21 35 %V 4.5% 4.8% 3.6% 6.2% 3.8% 1.5% 4.8% 3.7% %H 100.0% 26.1% 19.6% 52.2% 6.5% 45.7% 76.1%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 142 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC West
Individual level data
Table 5.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1025 965 336 145 636 200 437 951 %H 94.1% 32.8% 14.1% 62.0% 19.5% 42.6% 92.8%
Working full time 427 401 146 63 248 83 165 415 %V 41.7% 41.6% 43.5% 43.4% 39.0% 41.5% 37.8% 43.6% %H 93.9% 34.2% 14.8% 58.1% 19.4% 38.6% 97.2% Working part time 162 157 57 21 102 31 71 159 %V 15.8% 16.3% 17.0% 14.5% 16.0% 15.5% 16.2% 16.7% %H 96.9% 35.2% 13.0% 63.0% 19.1% 43.8% 98.1% Not working 436 408 133 61 286 85 201 377 %V 42.5% 42.3% 39.6% 42.1% 45.0% 42.5% 46.0% 39.6% %H 93.6% 30.5% 14.0% 65.6% 19.5% 46.1% 86.5% Houseperson 860 820 273 121 541 159 382 789 %V 83.9% 85.0% 81.3% 83.4% 85.1% 79.5% 87.4% 83.0% %H 95.3% 31.7% 14.1% 62.9% 18.5% 44.4% 91.7%
Base: BBC West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC South West Page 143
Contents Page
Household Table 6.1: Social Grade 144 Table 6.2: Houseperson Age 145 Table 6.3: Size of Household 146 Table 6.4: Presence of Children 147 Table 6.5: Number of TV sets in household 148 Table 6.6: Screen size 149 Table 6.7: Location of ANY set in household 150 Table 6.8: Platform Provider 151 Table 6.9: Recorders and other equipment 152 Table 6.10: Computers and Internet 153
Sets Table 6.11: Screen Size 154 Table 6.12: Location of set 155 Table 6.13: Recorders 156 Table 6.14: Other TV equipment 156 Table 6.15: Main Set Screen Size 157 Table 6.16: Main Set Recorders 158 Table 6.17: Main Set - Other TV equipment 158 Table 6.18: Other Sets (non-Main Set) Screen Size 159 Table 6.19: Other Set (non-Main Set) Recorders 160 Table 6.20: Other Set (non-Main Set) - Other TV equipment 160
Individuals Table 6.21: Age of Children 161 Table 6.22: Adults - Age 162 Table 6.23: Social Grade (Adults 16+) 163 Table 6.24: Working Status (Adults 16+) 164 Table 6.25: Males - Age 165 Table 6.26: Social Grade (Males 16+) 166 Table 6.27: Working Status (Males 16+) 167 Table 6.28: Females - Age 168 Table 6.29: Social Grade (Females 16+) 169 Table 6.30: Working Status (Females 16+) 170 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 144 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
AB 265 263 117 16 191 72 118 255 %V 29.5% 29.9% 33.1% 26.2% 30.2% 34.0% 28.0% 32.5% %H (All HH) 99.2% 44.2% 6.0% 72.1% 27.2% 44.5% 96.2% %H (TV HH) 44.5% 6.1% 72.6% 27.4% 44.9% C1 249 243 103 17 165 58 107 220 %V 27.7% 27.6% 29.1% 27.9% 26.1% 27.4% 25.4% 28.1% %H (All HH) 97.6% 41.4% 6.8% 66.3% 23.3% 43.0% 88.4% %H (TV HH) 42.4% 7.0% 67.9% 23.9% 44.0% C2 206 203 74 17 154 50 104 178 %V 22.9% 23.1% 20.9% 27.9% 24.3% 23.6% 24.7% 22.7% %H (All HH) 98.5% 35.9% 8.3% 74.8% 24.3% 50.5% 86.4% %H (TV HH) 36.5% 8.4% 75.9% 24.6% 51.2% D 106 104 37 6 73 18 55 84 %V 11.8% 11.8% 10.5% 9.8% 11.5% 8.5% 13.1% 10.7% %H (All HH) 98.1% 34.9% 5.7% 68.9% 17.0% 51.9% 79.2% %H (TV HH) 35.6% 5.8% 70.2% 17.3% 52.9% E 72 68 23 5 50 14 37 47 %V 8.0% 7.7% 6.5% 8.2% 7.9% 6.6% 8.8% 6.0% %H (All HH) 94.4% 31.9% 6.9% 69.4% 19.4% 51.4% 65.3% %H (TV HH) 33.8% 7.4% 73.5% 20.6% 54.4%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 145 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
Under 25 40 38 4 7 24 6 18 40 %V 4.4% 4.3% 1.1% 11.5% 3.8% 2.8% 4.3% 5.1% %H (All HH) 95.0% 10.0% 17.5% 60.0% 15.0% 45.0% 100.0% %H (TV HH) 10.5% 18.4% 63.2% 15.8% 47.4% 25 - 34 97 95 39 7 49 15 34 94 %V 10.8% 10.8% 11.0% 11.5% 7.7% 7.1% 8.1% 12.0% %H (All HH) 97.9% 40.2% 7.2% 50.5% 15.5% 35.1% 96.9% %H (TV HH) 41.1% 7.4% 51.6% 15.8% 35.8% 35 - 44 121 119 45 11 74 25 50 121 %V 13.5% 13.5% 12.7% 18.0% 11.7% 11.8% 11.9% 15.4% %H (All HH) 98.3% 37.2% 9.1% 61.2% 20.7% 41.3% 100.0% %H (TV HH) 37.8% 9.2% 62.2% 21.0% 42.0% 45 - 54 140 137 65 14 93 40 53 137 %V 15.6% 15.6% 18.4% 23.0% 14.7% 18.9% 12.6% 17.5% %H (All HH) 97.9% 46.4% 10.0% 66.4% 28.6% 37.9% 97.9% %H (TV HH) 47.4% 10.2% 67.9% 29.2% 38.7% 55 - 64 158 155 71 10 117 45 72 148 %V 17.6% 17.6% 20.1% 16.4% 18.5% 21.2% 17.1% 18.9% %H (All HH) 98.1% 44.9% 6.3% 74.1% 28.5% 45.6% 93.7% %H (TV HH) 45.8% 6.5% 75.5% 29.0% 46.5% 65 + 342 336 129 12 276 82 195 244 %V 38.0% 38.2% 36.4% 19.7% 43.6% 38.7% 46.3% 31.1% %H (All HH) 98.2% 37.7% 3.5% 80.7% 24.0% 57.0% 71.3% %H (TV HH) 38.4% 3.6% 82.1% 24.4% 58.0%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 146 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
1 280 268 75 9 222 48 173 188 %V 31.1% 30.5% 21.2% 14.8% 35.1% 22.6% 41.1% 24.0% %H (All HH) 95.7% 26.8% 3.2% 79.3% 17.1% 61.8% 67.1% %H (TV HH) 28.0% 3.4% 82.8% 17.9% 64.6% 2 337 334 153 19 235 92 143 316 %V 37.5% 38.0% 43.2% 31.1% 37.1% 43.4% 34.0% 40.3% %H (All HH) 99.1% 45.4% 5.6% 69.7% 27.3% 42.4% 93.8% %H (TV HH) 45.8% 5.7% 70.4% 27.5% 42.8% 3 129 128 60 16 85 38 46 127 %V 14.3% 14.5% 16.9% 26.2% 13.4% 17.9% 10.9% 16.2% %H (All HH) 99.2% 46.5% 12.4% 65.9% 29.5% 35.7% 98.4% %H (TV HH) 46.9% 12.5% 66.4% 29.7% 35.9% 4 111 111 51 12 69 29 40 111 %V 12.3% 12.6% 14.4% 19.7% 10.9% 13.7% 9.5% 14.2% %H (All HH) 100.0% 45.9% 10.8% 62.2% 26.1% 36.0% 100.0% %H (TV HH) 45.9% 10.8% 62.2% 26.1% 36.0% 5+ 42 41 16 4 23 5 18 42 %V 4.7% 4.7% 4.5% 6.6% 3.6% 2.4% 4.3% 5.4% %H (All HH) 97.6% 38.1% 9.5% 54.8% 11.9% 42.9% 100.0% %H (TV HH) 39.0% 9.8% 56.1% 12.2% 43.9%
Average HH size 2.25 2.25 2.40 2.79 2.13 2.33 2.03 2.40
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 147 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
Without 685 670 266 33 505 165 341 571 %V 76.2% 76.1% 75.1% 54.1% 79.8% 77.8% 81.0% 72.8% %H (All HH) 97.8% 38.8% 4.8% 73.7% 24.1% 49.8% 83.4% %H (TV HH) 39.7% 4.9% 75.4% 24.6% 50.9% With 214 210 88 28 128 47 80 213 %V 23.8% 23.9% 24.9% 45.9% 20.2% 22.2% 19.0% 27.2% %H (All HH) 98.1% 41.1% 13.1% 59.8% 22.0% 37.4% 99.5% %H (TV HH) 41.9% 13.3% 61.0% 22.4% 38.1% 0 - 3 83 81 29 11 49 16 33 83 %V 9.2% 9.2% 8.2% 18.0% 7.7% 7.5% 7.8% 10.6% %H (All HH) 97.6% 34.9% 13.3% 59.0% 19.3% 39.8% 100.0% %H (TV HH) 35.8% 13.6% 60.5% 19.8% 40.7% 4 - 9 104 104 46 10 62 23 39 104 %V 11.6% 11.8% 13.0% 16.4% 9.8% 10.8% 9.3% 13.3% %H (All HH) 100.0% 44.2% 9.6% 59.6% 22.1% 37.5% 100.0% %H (TV HH) 44.2% 9.6% 59.6% 22.1% 37.5% 10 - 15 94 93 39 16 54 20 34 93 %V 10.5% 10.6% 11.0% 26.2% 8.5% 9.4% 8.1% 11.9% %H (All HH) 98.9% 41.5% 17.0% 57.4% 21.3% 36.2% 98.9% %H (TV HH) 41.9% 17.2% 58.1% 21.5% 36.6%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 148 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
1 370 370 113 22 242 39 204 304 %V 41.2% 42.0% 31.9% 36.1% 38.2% 18.4% 48.5% 38.8% %H (All HH) 100.0% 30.5% 5.9% 65.4% 10.5% 55.1% 82.2% %H (TV HH) 30.5% 5.9% 65.4% 10.5% 55.1% 2 289 289 119 20 214 75 139 255 %V 32.1% 32.8% 33.6% 32.8% 33.8% 35.4% 33.0% 32.5% %H (All HH) 100.0% 41.2% 6.9% 74.0% 26.0% 48.1% 88.2% %H (TV HH) 41.2% 6.9% 74.0% 26.0% 48.1% 3 141 141 77 13 111 61 49 135 %V 15.7% 16.0% 21.8% 21.3% 17.5% 28.8% 11.6% 17.2% %H (All HH) 100.0% 54.6% 9.2% 78.7% 43.3% 34.8% 95.7% %H (TV HH) 54.6% 9.2% 78.7% 43.3% 34.8% 4 55 55 31 5 46 27 19 53 %V 6.1% 6.3% 8.8% 8.2% 7.3% 12.7% 4.5% 6.8% %H (All HH) 100.0% 56.4% 9.1% 83.6% 49.1% 34.5% 96.4% %H (TV HH) 56.4% 9.1% 83.6% 49.1% 34.5% 5+ 26 26 14 1 21 10 11 25 %V 2.9% 3.0% 4.0% 1.6% 3.3% 4.7% 2.6% 3.2% %H (All HH) 100.0% 53.8% 3.8% 80.8% 38.5% 42.3% 96.2% %H (TV HH) 53.8% 3.8% 80.8% 38.5% 42.3%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 149 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
Under 20" 111 111 43 8 98 38 60 95 %V 12.3% 12.6% 12.1% 13.1% 15.5% 17.9% 14.3% 12.1% %H (All HH) 100.0% 38.7% 7.2% 88.3% 34.2% 54.1% 85.6% %H (TV HH) 38.7% 7.2% 88.3% 34.2% 54.1% 20" - 29" 258 258 101 12 213 75 138 222 %V 28.7% 29.3% 28.5% 19.7% 33.6% 35.4% 32.8% 28.3% %H (All HH) 100.0% 39.1% 4.7% 82.6% 29.1% 53.5% 86.0% %H (TV HH) 39.1% 4.7% 82.6% 29.1% 53.5% 30" - 39" 434 434 174 30 326 110 216 384 %V 48.3% 49.3% 49.2% 49.2% 51.5% 51.9% 51.3% 49.0% %H (All HH) 100.0% 40.1% 6.9% 75.1% 25.3% 49.8% 88.5% %H (TV HH) 40.1% 6.9% 75.1% 25.3% 49.8% 40" - 49" 420 420 198 36 287 124 163 388 %V 46.7% 47.7% 55.9% 59.0% 45.3% 58.5% 38.7% 49.5% %H (All HH) 100.0% 47.1% 8.6% 68.3% 29.5% 38.8% 92.4% %H (TV HH) 47.1% 8.6% 68.3% 29.5% 38.8% 50" - 59" 180 180 97 14 114 53 60 170 %V 20.0% 20.5% 27.4% 23.0% 18.0% 25.0% 14.3% 21.7% %H (All HH) 100.0% 53.9% 7.8% 63.3% 29.4% 33.3% 94.4% %H (TV HH) 53.9% 7.8% 63.3% 29.4% 33.3% 60"+ 28 28 20 0 18 12 6 28 %V 3.1% 3.2% 5.6% 0.0% 2.8% 5.7% 1.4% 3.6% %H (All HH) 100.0% 71.4% 0.0% 64.3% 42.9% 21.4% 100.0% %H (TV HH) 71.4% 0.0% 64.3% 42.9% 21.4%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 150 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
Main living room 865 865 352 60 620 209 411 758 %V 96.2% 98.3% 99.4% 98.4% 97.9% 98.6% 97.6% 96.7% %H (All HH) 100.0% 40.7% 6.9% 71.7% 24.2% 47.5% 87.6% %H (TV HH) 40.7% 6.9% 71.7% 24.2% 47.5% Kitchen 117 117 62 6 103 53 50 107 %V 13.0% 13.3% 17.5% 9.8% 16.3% 25.0% 11.9% 13.6% %H (All HH) 100.0% 53.0% 5.1% 88.0% 45.3% 42.7% 91.5% %H (TV HH) 53.0% 5.1% 88.0% 45.3% 42.7% Adult's bedroom 391 391 185 34 306 145 162 359 %V 43.5% 44.4% 52.3% 55.7% 48.3% 68.4% 38.5% 45.8% %H (All HH) 100.0% 47.3% 8.7% 78.3% 37.1% 41.4% 91.8% %H (TV HH) 47.3% 8.7% 78.3% 37.1% 41.4% Child's bedroom 73 73 35 10 40 18 22 71 %V 8.1% 8.3% 9.9% 16.4% 6.3% 8.5% 5.2% 9.1% %H (All HH) 100.0% 47.9% 13.7% 54.8% 24.7% 30.1% 97.3% %H (TV HH) 47.9% 13.7% 54.8% 24.7% 30.1% Other bedroom 54 54 31 3 45 24 21 51 %V 6.0% 6.1% 8.8% 4.9% 7.1% 11.3% 5.0% 6.5% %H (All HH) 100.0% 57.4% 5.6% 83.3% 44.4% 38.9% 94.4% %H (TV HH) 57.4% 5.6% 83.3% 44.4% 38.9% Second living/dining room 83 83 38 4 69 29 40 80 %V 9.2% 9.4% 10.7% 6.6% 10.9% 13.7% 9.5% 10.2% %H (All HH) 100.0% 45.8% 4.8% 83.1% 34.9% 48.2% 96.4% %H (TV HH) 45.8% 4.8% 83.1% 34.9% 48.2% Study/office 13 13 8 1 10 6 5 13 %V 1.4% 1.5% 2.3% 1.6% 1.6% 2.8% 1.2% 1.7% %H (All HH) 100.0% 61.5% 7.7% 76.9% 46.2% 38.5% 100.0% %H (TV HH) 61.5% 7.7% 76.9% 46.2% 38.5% TV room 3 3 1 0 3 1 2 3 %V 0.3% 0.3% 0.3% 0.0% 0.5% 0.5% 0.5% 0.4% %H (All HH) 100.0% 33.3% 0.0% 100.0% 33.3% 66.7% 100.0% %H (TV HH) 33.3% 0.0% 100.0% 33.3% 66.7% Conservatory 15 15 7 1 14 7 7 15 %V 1.7% 1.7% 2.0% 1.6% 2.2% 3.3% 1.7% 1.9% %H (All HH) 100.0% 46.7% 6.7% 93.3% 46.7% 46.7% 100.0% %H (TV HH) 46.7% 6.7% 93.3% 46.7% 46.7% Attic or loft room 3 3 0 0 3 0 3 3 %V 0.3% 0.3% 0.0% 0.0% 0.5% 0.0% 0.7% 0.4% %H (All HH) 100.0% 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% %H (TV HH) 0.0% 0.0% 100.0% 0.0% 100.0% No specific location 1 1 0 0 1 0 1 1 %V 0.1% 0.1% 0.0% 0.0% 0.2% 0.0% 0.2% 0.1% %H (All HH) 100.0% 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% %H (TV HH) 0.0% 0.0% 100.0% 0.0% 100.0% Other 13 13 6 0 11 4 7 13 %V 1.4% 1.5% 1.7% 0.0% 1.7% 1.9% 1.7% 1.7% %H (All HH) 100.0% 46.2% 0.0% 84.6% 30.8% 53.8% 100.0% %H (TV HH) 46.2% 0.0% 84.6% 30.8% 53.8%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 151 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
Any DSAT provider 354 354 354 1 187 187 0 324 %V 39.4% 40.2% 100.0% 1.6% 29.5% 88.2% 0.0% 41.3% %H (All HH) 100.0% 0.3% 52.8% 52.8% 0.0% 91.5% %H (TV HH) 100.0% 0.3% 52.8% 52.8% 0.0% Sky with subcription 270 270 270 1 147 147 0 248 %V 30.0% 30.7% 76.3% 1.6% 23.2% 69.3% 0.0% 31.6% %H (All HH) 100.0% 0.4% 54.4% 54.4% 0.0% 91.9% %H (TV HH) 100.0% 0.4% 54.4% 54.4% 0.0% Sky without subscription 12 12 12 0 7 7 0 10 %V 1.3% 1.4% 3.4% 0.0% 1.1% 3.3% 0.0% 1.3% %H (All HH) 100.0% 0.0% 58.3% 58.3% 0.0% 83.3% %H (TV HH) 100.0% 0.0% 58.3% 58.3% 0.0% Freesat 75 75 75 1 35 35 0 68 %V 8.3% 8.5% 21.2% 1.6% 5.5% 16.5% 0.0% 8.7% %H (All HH) 100.0% 1.3% 46.7% 46.7% 0.0% 90.7% %H (TV HH) 100.0% 1.3% 46.7% 46.7% 0.0% Other satellite provider 17 17 17 0 8 8 0 16 %V 1.9% 1.9% 4.8% 0.0% 1.3% 3.8% 0.0% 2.0% %H (All HH) 100.0% 0.0% 47.1% 47.1% 0.0% 94.1% %H (TV HH) 100.0% 0.0% 47.1% 47.1% 0.0% DCAB 61 61 1 61 25 25 0 58 %V 6.8% 6.9% 0.3% 100.0% 3.9% 11.8% 0.0% 7.4% %H (All HH) 1.6% 100.0% 41.0% 41.0% 0.0% 95.1% %H (TV HH) 1.6% 100.0% 41.0% 41.0% 0.0% DTT 633 633 187 25 633 212 421 542 %V 70.4% 71.9% 52.8% 41.0% 100.0% 100.0% 100.0% 69.1% %H (All HH) 100.0% 29.5% 3.9% 100.0% 33.5% 66.5% 85.6% %H (TV HH) 29.5% 3.9% 100.0% 33.5% 66.5%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 152 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
PVR 543 543 317 60 367 199 168 490 %V 60.4% 61.7% 89.5% 98.4% 58.0% 93.9% 39.9% 62.5% %H (All HH) 100.0% 58.4% 11.0% 67.6% 36.6% 30.9% 90.2% %H (TV HH) 58.4% 11.0% 67.6% 36.6% 30.9% DVDR 5 5 2 0 5 2 3 5 %V 0.6% 0.6% 0.6% 0.0% 0.8% 0.9% 0.7% 0.6% %H (All HH) 100.0% 40.0% 0.0% 100.0% 40.0% 60.0% 100.0% %H (TV HH) 40.0% 0.0% 100.0% 40.0% 60.0% VCR 7 7 4 0 6 2 4 4 %V 0.8% 0.8% 1.1% 0.0% 0.9% 0.9% 1.0% 0.5% %H (All HH) 100.0% 57.1% 0.0% 85.7% 28.6% 57.1% 57.1% %H (TV HH) 57.1% 0.0% 85.7% 28.6% 57.1% Any recorder 549 549 318 60 371 199 173 493 %V 61.1% 62.4% 89.8% 98.4% 58.6% 93.9% 41.1% 62.9% %H (All HH) 100.0% 57.9% 10.9% 67.6% 36.2% 31.5% 89.8% %H (TV HH) 57.9% 10.9% 67.6% 36.2% 31.5%
Receives HDTV (via STB or built-in reception) 655 655 315 56 479 193 286 600 %V 72.9% 74.4% 89.0% 91.8% 75.7% 91.0% 67.9% 76.5% %H (All HH) 100.0% 48.1% 8.5% 73.1% 29.5% 43.7% 91.6% %H (TV HH) 48.1% 8.5% 73.1% 29.5% 43.7% DVD/Blu-ray player or recorder 642 642 270 41 468 163 305 580 %V 71.4% 73.0% 76.3% 67.2% 73.9% 76.9% 72.4% 74.0% %H (All HH) 100.0% 42.1% 6.4% 72.9% 25.4% 47.5% 90.3% %H (TV HH) 42.1% 6.4% 72.9% 25.4% 47.5%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 153 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Household level data
Table 6.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 899 880 354 61 633 212 421 784 %H (All HH) 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2% %H (TV HH) 40.2% 6.9% 71.9% 24.1% 47.8%
Has broadband internet 784 772 324 58 542 195 347 784 %V 87.2% 87.7% 91.5% 95.1% 85.6% 92.0% 82.4% 100.0% %H (All HH) 98.5% 41.3% 7.4% 69.1% 24.9% 44.3% 100.0% %H (TV HH) 42.0% 7.5% 70.2% 25.3% 44.9%
Number of computers (PCs and laptops)
0 142 133 43 4 109 26 84 37 %V 15.8% 15.1% 12.1% 6.6% 17.2% 12.3% 20.0% 4.7% %H (All HH) 93.7% 30.3% 2.8% 76.8% 18.3% 59.2% 26.1% %H (TV HH) 32.3% 3.0% 82.0% 19.5% 63.2% 1 208 206 79 14 157 53 104 199 %V 23.1% 23.4% 22.3% 23.0% 24.8% 25.0% 24.7% 25.4% %H (All HH) 99.0% 38.0% 6.7% 75.5% 25.5% 50.0% 95.7% %H (TV HH) 38.3% 6.8% 76.2% 25.7% 50.5% 2 229 225 90 19 158 57 101 229 %V 25.5% 25.6% 25.4% 31.1% 25.0% 26.9% 24.0% 29.2% %H (All HH) 98.3% 39.3% 8.3% 69.0% 24.9% 44.1% 100.0% %H (TV HH) 40.0% 8.4% 70.2% 25.3% 44.9% 3 132 132 57 7 92 32 59 132 %V 14.7% 15.0% 16.1% 11.5% 14.5% 15.1% 14.0% 16.8% %H (All HH) 100.0% 43.2% 5.3% 69.7% 24.2% 44.7% 100.0% %H (TV HH) 43.2% 5.3% 69.7% 24.2% 44.7% 4 87 87 42 7 55 21 35 87 %V 9.7% 9.9% 11.9% 11.5% 8.7% 9.9% 8.3% 11.1% %H (All HH) 100.0% 48.3% 8.0% 63.2% 24.1% 40.2% 100.0% %H (TV HH) 48.3% 8.0% 63.2% 24.1% 40.2% 5+ 100 97 42 10 62 24 38 100 %V 11.1% 11.0% 11.9% 16.4% 9.8% 11.3% 9.0% 12.8% %H (All HH) 97.0% 42.0% 10.0% 62.0% 24.0% 38.0% 100.0% %H (TV HH) 43.3% 10.3% 63.9% 24.7% 39.2%
Base: BBC South West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 154 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Set level data
Table 6.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1728 779 126 1298 535 763 1566 %H 45.1% 7.3% 75.1% 31.0% 44.2% 90.6%
Under 20" 131 48 9 117 44 73 113 %V 7.6% 6.2% 7.1% 9.0% 8.2% 9.6% 7.2% %H 36.6% 6.9% 89.3% 33.6% 55.7% 86.3% 20" - 29" 326 137 18 271 108 163 287 %V 18.9% 17.6% 14.3% 20.9% 20.2% 21.4% 18.3% %H 42.0% 5.5% 83.1% 33.1% 50.0% 88.0% 30" - 39" 541 228 40 414 155 259 485 %V 31.3% 29.3% 31.7% 31.9% 29.0% 33.9% 31.0% %H 42.1% 7.4% 76.5% 28.7% 47.9% 89.6% 40" - 49" 497 236 43 346 155 191 461 %V 28.8% 30.3% 34.1% 26.7% 29.0% 25.0% 29.4% %H 47.5% 8.7% 69.6% 31.2% 38.4% 92.8% 50" - 59" 198 105 15 126 58 68 186 %V 11.5% 13.5% 11.9% 9.7% 10.8% 8.9% 11.9% %H 53.0% 7.6% 63.6% 29.3% 34.3% 93.9% 60"+ 28 21 0 19 13 6 28 %V 1.6% 2.7% 0.0% 1.5% 2.4% 0.8% 1.8% %H 75.0% 0.0% 67.9% 46.4% 21.4% 100.0% Don't know 6 4 0 5 2 2 6 %V 0.3% 0.5% 0.0% 0.4% 0.4% 0.3% 0.4% %H 66.7% 0.0% 83.3% 33.3% 33.3% 100.0%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 155 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Set level data
Table 6.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1728 779 126 1298 535 763 1566 %H 45.1% 7.3% 75.1% 31.0% 44.2% 90.6%
Main living room 866 353 60 622 211 411 759 %V 50.1% 45.3% 47.6% 47.9% 39.4% 53.9% 48.5% %H 40.8% 6.9% 71.8% 24.4% 47.5% 87.6% Kitchen 118 62 6 103 53 50 108 %V 6.8% 8.0% 4.8% 7.9% 9.9% 6.6% 6.9% %H 52.5% 5.1% 87.3% 44.9% 42.4% 91.5% Adult's bedroom 450 220 38 350 168 181 415 %V 26.0% 28.2% 30.2% 27.0% 31.4% 23.7% 26.5% %H 48.9% 8.4% 77.8% 37.3% 40.2% 92.2% Child's bedroom 94 45 13 54 25 29 92 %V 5.4% 5.8% 10.3% 4.2% 4.7% 3.8% 5.9% %H 47.9% 13.8% 57.4% 26.6% 30.9% 97.9% Other bedroom 65 37 4 54 30 24 62 %V 3.8% 4.7% 3.2% 4.2% 5.6% 3.1% 4.0% %H 56.9% 6.2% 83.1% 46.2% 36.9% 95.4% Second living/dining room 85 39 4 72 30 41 82 %V 4.9% 5.0% 3.2% 5.5% 5.6% 5.4% 5.2% %H 45.9% 4.7% 84.7% 35.3% 48.2% 96.5% Study/office 13 8 1 10 6 5 13 %V 0.8% 1.0% 0.8% 0.8% 1.1% 0.7% 0.8% %H 61.5% 7.7% 76.9% 46.2% 38.5% 100.0% TV room 3 1 0 3 1 2 3 %V 0.2% 0.1% 0.0% 0.2% 0.2% 0.3% 0.2% %H 33.3% 0.0% 100.0% 33.3% 66.7% 100.0% Conservatory 15 7 1 14 7 7 15 %V 0.9% 0.9% 0.8% 1.1% 1.3% 0.9% 1.0% %H 46.7% 6.7% 93.3% 46.7% 46.7% 100.0% Attic or loft room 3 0 0 3 0 3 3 %V 0.2% 0.0% 0.0% 0.2% 0.0% 0.4% 0.2% %H 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% No specific location 1 0 0 1 0 1 1 %V 0.1% 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% %H 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% Other 14 6 0 12 4 8 14 %V 0.8% 0.8% 0.0% 0.9% 0.7% 1.0% 0.9% %H 42.9% 0.0% 85.7% 28.6% 57.1% 100.0%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 156 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Set level data
Table 6.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1728 779 126 1298 535 763 1566 %H 45.1% 7.3% 75.1% 31.0% 44.2% 90.6%
PVR 747 485 78 469 285 184 685 %V 43.2% 62.3% 61.9% 36.1% 53.3% 24.1% 43.7% %H 64.9% 10.4% 62.8% 38.2% 24.6% 91.7% DVDR 6 2 0 6 2 4 6 %V 0.3% 0.3% 0.0% 0.5% 0.4% 0.5% 0.4% %H 33.3% 0.0% 100.0% 33.3% 66.7% 100.0% VCR 7 4 0 6 2 4 4 %V 0.4% 0.5% 0.0% 0.5% 0.4% 0.5% 0.3% %H 57.1% 0.0% 85.7% 28.6% 57.1% 57.1% Any recorder 757 488 78 478 287 192 694 %V 43.8% 62.6% 61.9% 36.8% 53.6% 25.2% 44.3% %H 64.5% 10.3% 63.1% 37.9% 25.4% 91.7%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 6.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1728 779 126 1298 535 763 1566 %H 45.1% 7.3% 75.1% 31.0% 44.2% 90.6%
Receives HDTV (via STB or built-in reception) 1012 534 85 738 343 395 938 %V 58.6% 68.5% 67.5% 56.9% 64.1% 51.8% 59.9% %H 52.8% 8.4% 72.9% 33.9% 39.0% 92.7% DVD/Blu-ray player or recorder 915 417 56 670 258 411 839 %V 53.0% 53.5% 44.4% 51.6% 48.2% 53.9% 53.6% %H 45.6% 6.1% 73.2% 28.2% 44.9% 91.7%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 157 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Set level data
Table 6.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 880 354 61 633 212 421 772 %H 40.2% 6.9% 71.9% 24.1% 47.8% 87.7%
Under 20" 5 1 0 4 1 3 5 %V 0.6% 0.3% 0.0% 0.6% 0.5% 0.7% 0.6% %H 20.0% 0.0% 80.0% 20.0% 60.0% 100.0% 20" - 29" 64 10 1 59 8 51 43 %V 7.3% 2.8% 1.6% 9.3% 3.8% 12.1% 5.6% %H 15.6% 1.6% 92.2% 12.5% 79.7% 67.2% 30" - 39" 270 78 16 210 46 164 225 %V 30.7% 22.0% 26.2% 33.2% 21.7% 39.0% 29.1% %H 28.9% 5.9% 77.8% 17.0% 60.7% 83.3% 40" - 49" 349 157 31 236 96 139 319 %V 39.7% 44.4% 50.8% 37.3% 45.3% 33.0% 41.3% %H 45.0% 8.9% 67.6% 27.5% 39.8% 91.4% 50" - 59" 164 88 13 107 49 57 154 %V 18.6% 24.9% 21.3% 16.9% 23.1% 13.5% 19.9% %H 53.7% 7.9% 65.2% 29.9% 34.8% 93.9% 60"+ 24 19 0 15 11 4 24 %V 2.7% 5.4% 0.0% 2.4% 5.2% 1.0% 3.1% %H 79.2% 0.0% 62.5% 45.8% 16.7% 100.0% Don't know 3 1 0 2 1 2 2 %V 0.3% 0.3% 0.0% 0.3% 0.5% 0.5% 0.3% %H 33.3% 0.0% 66.7% 33.3% 66.7% 66.7%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 158 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Set level data
Table 6.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 880 354 61 633 212 421 772 %H 40.2% 6.9% 71.9% 24.1% 47.8% 87.7%
PVR 529 312 59 353 195 159 475 %V 60.1% 88.1% 96.7% 55.8% 92.0% 37.8% 61.5% %H 59.0% 11.2% 66.7% 36.9% 30.1% 89.8% DVDR 3 0 0 3 0 3 3 %V 0.3% 0.0% 0.0% 0.5% 0.0% 0.7% 0.4% %H 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% VCR 5 2 0 4 1 3 2 %V 0.6% 0.6% 0.0% 0.6% 0.5% 0.7% 0.3% %H 40.0% 0.0% 80.0% 20.0% 60.0% 40.0% Any recorder 537 313 59 360 195 166 482 %V 61.0% 88.4% 96.7% 56.9% 92.0% 39.4% 62.4% %H 58.3% 11.0% 67.0% 36.3% 30.9% 89.8%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 6.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 880 354 61 633 212 421 772 %H 40.2% 6.9% 71.9% 24.1% 47.8% 87.7%
Receives HDTV (via STB or built-in reception) 644 307 55 471 189 283 588 %V 73.2% 86.7% 90.2% 74.4% 89.2% 67.2% 76.2% %H 47.7% 8.5% 73.1% 29.3% 43.9% 91.3% DVD/Blu-ray player or recorder 576 247 34 415 143 272 517 %V 65.5% 69.8% 55.7% 65.6% 67.5% 64.6% 67.0% %H 42.9% 5.9% 72.0% 24.8% 47.2% 89.8%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 159 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Set level data
Table 6.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 847 425 65 664 323 342 793 %H 50.2% 7.7% 78.4% 38.1% 40.4% 93.6%
Under 20" 126 47 9 113 43 69 108 %V 14.9% 11.1% 13.8% 17.0% 13.3% 20.2% 13.6% %H 37.3% 7.1% 89.7% 34.1% 54.8% 85.7% 20" - 29" 262 127 17 212 100 112 244 %V 30.9% 29.9% 26.2% 31.9% 31.0% 32.7% 30.8% %H 48.5% 6.5% 80.9% 38.2% 42.7% 93.1% 30" - 39" 271 150 24 204 109 95 260 %V 32.0% 35.3% 36.9% 30.7% 33.7% 27.8% 32.8% %H 55.4% 8.9% 75.3% 40.2% 35.1% 95.9% 40" - 49" 147 79 12 110 58 52 141 %V 17.4% 18.6% 18.5% 16.6% 18.0% 15.2% 17.8% %H 53.7% 8.2% 74.8% 39.5% 35.4% 95.9% 50" - 59" 34 17 3 19 9 11 32 %V 4.0% 4.0% 4.6% 2.9% 2.8% 3.2% 4.0% %H 50.0% 8.8% 55.9% 26.5% 32.4% 94.1% 60"+ 4 2 0 4 2 2 4 %V 0.5% 0.5% 0.0% 0.6% 0.6% 0.6% 0.5% %H 50.0% 0.0% 100.0% 50.0% 50.0% 100.0% Don't know 3 3 0 2 1 1 3 %V 0.4% 0.7% 0.0% 0.3% 0.3% 0.3% 0.4% %H 100.0% 0.0% 66.7% 33.3% 33.3% 100.0%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 160 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Set level data
Table 6.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 847 425 65 664 323 342 793 %H 50.2% 7.7% 78.4% 38.1% 40.4% 93.6%
PVR 218 173 19 116 90 25 209 %V 25.7% 40.7% 29.2% 17.5% 27.9% 7.3% 26.4% %H 79.4% 8.7% 53.2% 41.3% 11.5% 95.9% DVDR 3 2 0 3 2 1 3 %V 0.4% 0.5% 0.0% 0.5% 0.6% 0.3% 0.4% %H 66.7% 0.0% 100.0% 66.7% 33.3% 100.0% VCR 2 2 0 2 2 1 2 %V 0.2% 0.5% 0.0% 0.3% 0.6% 0.3% 0.3% %H 100.0% 0.0% 100.0% 100.0% 50.0% 100.0% Any recorder 220 175 19 118 92 26 212 %V 26.0% 41.2% 29.2% 17.8% 28.5% 7.6% 26.7% %H 79.5% 8.6% 53.6% 41.8% 11.8% 96.4%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 6.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 847 425 65 664 323 342 793 %H 50.2% 7.7% 78.4% 38.1% 40.4% 93.6%
Receives HDTV (via STB or built-in reception) 369 226 30 267 155 113 350 %V 43.6% 53.2% 46.2% 40.2% 48.0% 33.0% 44.1% %H 61.2% 8.1% 72.4% 42.0% 30.6% 94.9%
DVD/Blu-ray player or recorder 338 170 22 254 115 139 321 %V 39.9% 40.0% 33.8% 38.3% 35.6% 40.6% 40.5% %H 50.3% 6.5% 75.1% 34.0% 41.1% 95.0%
Base: BBC South West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 161 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 2019 1984 849 170 1350 493 856 1880 %H 98.3% 42.1% 8.4% 66.9% 24.4% 42.4% 93.1%
Total Children 364 356 150 46 212 76 136 363 %V 18.0% 17.9% 17.7% 27.1% 15.7% 15.4% 15.9% 19.3% %H 97.8% 41.2% 12.6% 58.2% 20.9% 37.4% 99.7% 0 - 3 94 92 34 11 56 17 39 94 %V 4.7% 4.6% 4.0% 6.5% 4.1% 3.4% 4.6% 5.0% %H 97.9% 36.2% 11.7% 59.6% 18.1% 41.5% 100.0% 4 - 15 270 264 117 35 156 60 97 269 %V 13.4% 13.3% 13.8% 20.6% 11.6% 12.2% 11.3% 14.3% %H 97.8% 43.3% 13.0% 57.8% 22.2% 35.9% 99.6% 4 - 9 143 143 67 15 84 34 50 143 %V 7.1% 7.2% 7.9% 8.8% 6.2% 6.9% 5.8% 7.6% %H 100.0% 46.9% 10.5% 58.7% 23.8% 35.0% 100.0% 10 - 15 127 121 49 20 72 26 47 126 %V 6.3% 6.1% 5.8% 11.8% 5.3% 5.3% 5.5% 6.7% %H 95.3% 38.6% 15.7% 56.7% 20.5% 37.0% 99.2%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 162 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 2019 1984 849 170 1350 493 856 1880 %H 98.3% 42.1% 8.4% 66.9% 24.4% 42.4% 93.1%
Total Adults (16+) 1655 1627 698 124 1138 417 721 1517 %V 82.0% 82.0% 82.2% 72.9% 84.3% 84.6% 84.2% 80.7% %H 98.3% 42.2% 7.5% 68.8% 25.2% 43.6% 91.7% 16 - 19 70 65 28 8 44 16 28 70 %V 3.5% 3.3% 3.3% 4.7% 3.3% 3.2% 3.3% 3.7% %H 92.9% 40.0% 11.4% 62.9% 22.9% 40.0% 100.0% 20 - 24 116 114 30 14 75 24 51 116 %V 5.7% 5.7% 3.5% 8.2% 5.6% 4.9% 6.0% 6.2% %H 98.3% 25.9% 12.1% 64.7% 20.7% 44.0% 100.0% 25 - 34 217 214 90 22 107 39 68 213 %V 10.7% 10.8% 10.6% 12.9% 7.9% 7.9% 7.9% 11.3% %H 98.6% 41.5% 10.1% 49.3% 18.0% 31.3% 98.2% 35 - 44 219 217 91 17 134 44 90 219 %V 10.8% 10.9% 10.7% 10.0% 9.9% 8.9% 10.5% 11.6% %H 99.1% 41.6% 7.8% 61.2% 20.1% 41.1% 100.0% 45 - 54 258 252 126 27 169 77 92 253 %V 12.8% 12.7% 14.8% 15.9% 12.5% 15.6% 10.7% 13.5% %H 97.7% 48.8% 10.5% 65.5% 29.8% 35.7% 98.1% 55 - 64 261 257 119 16 191 74 117 248 %V 12.9% 13.0% 14.0% 9.4% 14.1% 15.0% 13.7% 13.2% %H 98.5% 45.6% 6.1% 73.2% 28.4% 44.8% 95.0% 65+ 515 509 213 21 417 142 275 399 %V 25.5% 25.7% 25.1% 12.4% 30.9% 28.8% 32.1% 21.2% %H 98.8% 41.4% 4.1% 81.0% 27.6% 53.4% 77.5%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 163 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 1655 1627 698 124 1138 417 721 1517 %H 98.3% 42.2% 7.5% 68.8% 25.2% 43.6% 91.7%
AB 522 513 235 36 368 145 223 510 %V 31.5% 31.5% 33.7% 29.0% 32.3% 34.8% 30.9% 33.6% %H 98.3% 45.0% 6.9% 70.5% 27.8% 42.7% 97.7% C1 470 462 207 36 303 121 182 437 %V 28.4% 28.4% 29.7% 29.0% 26.6% 29.0% 25.2% 28.8% %H 98.3% 44.0% 7.7% 64.5% 25.7% 38.7% 93.0% C2 386 383 153 31 283 98 184 347 %V 23.3% 23.5% 21.9% 25.0% 24.9% 23.5% 25.5% 22.9% %H 99.2% 39.6% 8.0% 73.3% 25.4% 47.7% 89.9% D 184 181 71 13 121 34 87 158 %V 11.1% 11.1% 10.2% 10.5% 10.6% 8.2% 12.1% 10.4% %H 98.4% 38.6% 7.1% 65.8% 18.5% 47.3% 85.9% E 92 88 33 7 63 18 44 65 %V 5.6% 5.4% 4.7% 5.6% 5.5% 4.3% 6.1% 4.3% %H 95.7% 35.9% 7.6% 68.5% 19.6% 47.8% 70.7%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 164 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 1655 1627 698 124 1138 417 721 1517 %H 98.3% 42.2% 7.5% 68.8% 25.2% 43.6% 91.7%
Working full time 689 681 312 63 434 174 260 680 %V 41.6% 41.9% 44.7% 50.8% 38.1% 41.7% 36.1% 44.8% %H 98.8% 45.3% 9.1% 63.0% 25.3% 37.7% 98.7% Working part time 196 189 87 17 128 52 76 190 %V 11.8% 11.6% 12.5% 13.7% 11.2% 12.5% 10.5% 12.5% %H 96.4% 44.4% 8.7% 65.3% 26.5% 38.8% 96.9% Not working 770 757 300 45 576 191 384 647 %V 46.5% 46.5% 43.0% 36.3% 50.6% 45.8% 53.3% 42.6% %H 98.3% 39.0% 5.8% 74.8% 24.8% 49.9% 84.0% Houseperson 899 880 354 61 633 212 421 784 %V 54.3% 54.1% 50.7% 49.2% 55.6% 50.8% 58.4% 51.7% %H 97.9% 39.4% 6.8% 70.4% 23.6% 46.8% 87.2%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 165 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 790 775 332 61 544 203 342 737 %H 98.1% 42.0% 7.7% 68.9% 25.7% 43.3% 93.3%
16 - 19 40 38 18 3 28 11 17 40 %V 5.1% 4.9% 5.4% 4.9% 5.1% 5.4% 5.0% 5.4% %H 95.0% 45.0% 7.5% 70.0% 27.5% 42.5% 100.0% 20 - 24 54 53 15 6 37 12 25 54 %V 6.8% 6.8% 4.5% 9.8% 6.8% 5.9% 7.3% 7.3% %H 98.1% 27.8% 11.1% 68.5% 22.2% 46.3% 100.0% 25 - 34 105 105 44 14 53 22 31 104 %V 13.3% 13.5% 13.3% 23.0% 9.7% 10.8% 9.1% 14.1% %H 100.0% 41.9% 13.3% 50.5% 21.0% 29.5% 99.0% 35 - 44 106 104 45 8 61 20 41 106 %V 13.4% 13.4% 13.6% 13.1% 11.2% 9.9% 12.0% 14.4% %H 98.1% 42.5% 7.5% 57.5% 18.9% 38.7% 100.0% 45 - 54 130 126 59 13 86 35 51 128 %V 16.5% 16.3% 17.8% 21.3% 15.8% 17.2% 14.9% 17.4% %H 96.9% 45.4% 10.0% 66.2% 26.9% 39.2% 98.5% 55 - 64 122 120 49 8 92 33 59 116 %V 15.4% 15.5% 14.8% 13.1% 16.9% 16.3% 17.3% 15.7% %H 98.4% 40.2% 6.6% 75.4% 27.0% 48.4% 95.1% 65+ 233 229 101 10 188 70 118 189 %V 29.5% 29.5% 30.4% 16.4% 34.6% 34.5% 34.5% 25.6% %H 98.3% 43.3% 4.3% 80.7% 30.0% 50.6% 81.1%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 166 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 790 775 332 61 544 203 342 737 %H 98.1% 42.0% 7.7% 68.9% 25.7% 43.3% 93.3%
AB 254 248 115 18 177 74 103 250 %V 32.2% 32.0% 34.6% 29.5% 32.5% 36.5% 30.1% 33.9% %H 97.6% 45.3% 7.1% 69.7% 29.1% 40.6% 98.4% C1 216 212 95 18 143 59 84 205 %V 27.3% 27.4% 28.6% 29.5% 26.3% 29.1% 24.6% 27.8% %H 98.1% 44.0% 8.3% 66.2% 27.3% 38.9% 94.9% C2 204 202 80 16 148 50 98 187 %V 25.8% 26.1% 24.1% 26.2% 27.2% 24.6% 28.7% 25.4% %H 99.0% 39.2% 7.8% 72.5% 24.5% 48.0% 91.7% D 82 80 31 8 52 14 38 71 %V 10.4% 10.3% 9.3% 13.1% 9.6% 6.9% 11.1% 9.6% %H 97.6% 37.8% 9.8% 63.4% 17.1% 46.3% 86.6% E 34 33 11 2 24 6 19 24 %V 4.3% 4.3% 3.3% 3.3% 4.4% 3.0% 5.6% 3.3% %H 97.1% 32.4% 5.9% 70.6% 17.6% 55.9% 70.6%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 167 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 790 775 332 61 544 203 342 737 %H 98.1% 42.0% 7.7% 68.9% 25.7% 43.3% 93.3%
Working full time 431 424 195 43 268 109 160 428 %V 54.6% 54.7% 58.7% 70.5% 49.3% 53.7% 46.8% 58.1% %H 98.4% 45.2% 10.0% 62.2% 25.3% 37.1% 99.3% Working part time 36 33 15 0 26 9 17 34 %V 4.6% 4.3% 4.5% 0.0% 4.8% 4.4% 5.0% 4.6% %H 91.7% 41.7% 0.0% 72.2% 25.0% 47.2% 94.4% Not working 323 317 123 18 250 86 165 276 %V 40.9% 40.9% 37.0% 29.5% 46.0% 42.4% 48.2% 37.4% %H 98.1% 38.1% 5.6% 77.4% 26.6% 51.1% 85.4% Houseperson 170 162 50 11 125 33 91 138 %V 21.5% 20.9% 15.1% 18.0% 23.0% 16.3% 26.6% 18.7% %H 95.3% 29.4% 6.5% 73.5% 19.4% 53.5% 81.2%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 168 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 865 853 366 64 593 214 379 779 %H 98.6% 42.3% 7.4% 68.6% 24.7% 43.8% 90.1%
16 - 19 30 27 10 5 16 5 11 30 %V 3.5% 3.2% 2.7% 7.8% 2.7% 2.3% 2.9% 3.9% %H 90.0% 33.3% 16.7% 53.3% 16.7% 36.7% 100.0% 20 - 24 61 61 15 8 38 12 26 61 %V 7.1% 7.2% 4.1% 12.5% 6.4% 5.6% 6.9% 7.8% %H 100.0% 24.6% 13.1% 62.3% 19.7% 42.6% 100.0% 25 - 34 112 109 46 8 55 17 38 109 %V 12.9% 12.8% 12.6% 12.5% 9.3% 7.9% 10.0% 14.0% %H 97.3% 41.1% 7.1% 49.1% 15.2% 33.9% 97.3% 35 - 44 114 113 46 8 73 24 49 114 %V 13.2% 13.2% 12.6% 12.5% 12.3% 11.2% 12.9% 14.6% %H 99.1% 40.4% 7.0% 64.0% 21.1% 43.0% 100.0% 45 - 54 127 126 67 14 83 42 42 124 %V 14.7% 14.8% 18.3% 21.9% 14.0% 19.6% 11.1% 15.9% %H 99.2% 52.8% 11.0% 65.4% 33.1% 33.1% 97.6% 55 - 64 139 137 70 8 99 41 57 131 %V 16.1% 16.1% 19.1% 12.5% 16.7% 19.2% 15.0% 16.8% %H 98.6% 50.4% 5.8% 71.2% 29.5% 41.0% 94.2% 65+ 282 280 112 11 229 72 157 210 %V 32.6% 32.8% 30.6% 17.2% 38.6% 33.6% 41.4% 27.0% %H 99.3% 39.7% 3.9% 81.2% 25.5% 55.7% 74.5%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 169 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 865 853 366 64 593 214 379 779 %H 98.6% 42.3% 7.4% 68.6% 24.7% 43.8% 90.1%
AB 269 265 119 18 191 71 120 260 %V 31.1% 31.1% 32.5% 28.1% 32.2% 33.2% 31.7% 33.4% %H 98.5% 44.2% 6.7% 71.0% 26.4% 44.6% 96.7% C1 254 250 112 19 160 62 99 231 %V 29.4% 29.3% 30.6% 29.7% 27.0% 29.0% 26.1% 29.7% %H 98.4% 44.1% 7.5% 63.0% 24.4% 39.0% 90.9% C2 182 181 73 16 135 48 86 161 %V 21.0% 21.2% 19.9% 25.0% 22.8% 22.4% 22.7% 20.7% %H 99.5% 40.1% 8.8% 74.2% 26.4% 47.3% 88.5% D 102 102 40 5 69 20 49 86 %V 11.8% 12.0% 10.9% 7.8% 11.6% 9.3% 12.9% 11.0% %H 100.0% 39.2% 4.9% 67.6% 19.6% 48.0% 84.3% E 58 56 22 6 39 13 26 41 %V 6.7% 6.6% 6.0% 9.4% 6.6% 6.1% 6.9% 5.3% %H 96.6% 37.9% 10.3% 67.2% 22.4% 44.8% 70.7%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 170 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South West
Individual level data
Table 6.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 865 853 366 64 593 214 379 779 %H 98.6% 42.3% 7.4% 68.6% 24.7% 43.8% 90.1%
Working full time 259 257 117 21 166 65 101 252 %V 29.9% 30.1% 32.0% 32.8% 28.0% 30.4% 26.6% 32.3% %H 99.2% 45.2% 8.1% 64.1% 25.1% 39.0% 97.3% Working part time 160 156 72 17 102 43 59 157 %V 18.5% 18.3% 19.7% 26.6% 17.2% 20.1% 15.6% 20.2% %H 97.5% 45.0% 10.6% 63.8% 26.9% 36.9% 98.1% Not working 447 440 177 26 325 106 219 370 %V 51.7% 51.6% 48.4% 40.6% 54.8% 49.5% 57.8% 47.5% %H 98.4% 39.6% 5.8% 72.7% 23.7% 49.0% 82.8% Houseperson 728 719 304 50 509 179 330 646 %V 84.2% 84.3% 83.1% 78.1% 85.8% 83.6% 87.1% 82.9% %H 98.8% 41.8% 6.9% 69.9% 24.6% 45.3% 88.7%
Base: BBC South West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC South Page 171
Contents Page
Household Table 7.1: Social Grade 172 Table 7.2: Houseperson Age 173 Table 7.3: Size of Household 174 Table 7.4: Presence of Children 175 Table 7.5: Number of TV sets in household 176 Table 7.6: Screen size 177 Table 7.7: Location of ANY set in household 178 Table 7.8: Platform Provider 179 Table 7.9: Recorders and other equipment 180 Table 7.10: Computers and Internet 181
Sets Table 7.11: Screen Size 182 Table 7.12: Location of set 183 Table 7.13: Recorders 184 Table 7.14: Other TV equipment 184 Table 7.15: Main Set Screen Size 185 Table 7.16: Main Set Recorders 186 Table 7.17: Main Set - Other TV equipment 186 Table 7.18: Other Sets (non-Main Set) Screen Size 187 Table 7.19: Other Set (non-Main Set) Recorders 188 Table 7.20: Other Set (non-Main Set) - Other TV equipment 188
Individuals Table 7.21: Age of Children 189 Table 7.22: Adults - Age 190 Table 7.23: Social Grade (Adults 16+) 191 Table 7.24: Working Status (Adults 16+) 192 Table 7.25: Males - Age 193 Table 7.26: Social Grade (Males 16+) 194 Table 7.27: Working Status (Males 16+) 195 Table 7.28: Females - Age 196 Table 7.29: Social Grade (Females 16+) 197 Table 7.30: Working Status (Females 16+) 198 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 172 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
AB 661 641 234 89 410 123 288 634 %V 30.5% 30.7% 31.5% 32.0% 30.7% 34.1% 29.5% 32.7% %H (All HH) 97.0% 35.4% 13.5% 62.0% 18.6% 43.6% 95.9% %H (TV HH) 36.5% 13.9% 64.0% 19.2% 44.9% C1 705 681 240 109 431 120 310 651 %V 32.5% 32.6% 32.3% 39.2% 32.2% 33.2% 31.8% 33.5% %H (All HH) 96.6% 34.0% 15.5% 61.1% 17.0% 44.0% 92.3% %H (TV HH) 35.2% 16.0% 63.3% 17.6% 45.5% C2 401 393 156 48 235 59 176 355 %V 18.5% 18.8% 21.0% 17.3% 17.6% 16.3% 18.0% 18.3% %H (All HH) 98.0% 38.9% 12.0% 58.6% 14.7% 43.9% 88.5% %H (TV HH) 39.7% 12.2% 59.8% 15.0% 44.8% D 261 243 84 23 162 45 117 212 %V 12.0% 11.6% 11.3% 8.3% 12.1% 12.5% 12.0% 10.9% %H (All HH) 93.1% 32.2% 8.8% 62.1% 17.2% 44.8% 81.2% %H (TV HH) 34.6% 9.5% 66.7% 18.5% 48.1% E 140 128 28 10 99 14 85 90 %V 6.5% 6.1% 3.8% 3.6% 7.4% 3.9% 8.7% 4.6% %H (All HH) 91.4% 20.0% 7.1% 70.7% 10.0% 60.7% 64.3% %H (TV HH) 21.9% 7.8% 77.3% 10.9% 66.4%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 173 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
Under 25 55 43 13 4 18 3 15 54 %V 2.5% 2.1% 1.8% 1.4% 1.3% 0.8% 1.5% 2.8% %H (All HH) 78.2% 23.6% 7.3% 32.7% 5.5% 27.3% 98.2% %H (TV HH) 30.2% 9.3% 41.9% 7.0% 34.9% 25 - 34 288 263 88 39 129 31 98 279 %V 13.3% 12.6% 11.9% 14.0% 9.6% 8.6% 10.0% 14.4% %H (All HH) 91.3% 30.6% 13.5% 44.8% 10.8% 34.0% 96.9% %H (TV HH) 33.5% 14.8% 49.0% 11.8% 37.3% 35 - 44 341 324 132 55 163 52 111 334 %V 15.7% 15.5% 17.8% 19.8% 12.2% 14.4% 11.4% 17.2% %H (All HH) 95.0% 38.7% 16.1% 47.8% 15.2% 32.6% 97.9% %H (TV HH) 40.7% 17.0% 50.3% 16.0% 34.3% 45 - 54 379 371 158 70 209 75 133 371 %V 17.5% 17.8% 21.3% 25.2% 15.6% 20.8% 13.6% 19.1% %H (All HH) 97.9% 41.7% 18.5% 55.1% 19.8% 35.1% 97.9% %H (TV HH) 42.6% 18.9% 56.3% 20.2% 35.8% 55 - 64 393 387 152 51 263 83 180 378 %V 18.1% 18.6% 20.5% 18.3% 19.7% 23.0% 18.4% 19.5% %H (All HH) 98.5% 38.7% 13.0% 66.9% 21.1% 45.8% 96.2% %H (TV HH) 39.3% 13.2% 68.0% 21.4% 46.5% 65 + 712 699 199 60 555 117 439 525 %V 32.8% 33.5% 26.8% 21.6% 41.5% 32.4% 45.0% 27.0% %H (All HH) 98.2% 27.9% 8.4% 77.9% 16.4% 61.7% 73.7% %H (TV HH) 28.5% 8.6% 79.4% 16.7% 62.8%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 174 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
1 638 602 134 55 461 65 396 459 %V 29.4% 28.9% 18.1% 19.8% 34.5% 18.0% 40.6% 23.6% %H (All HH) 94.4% 21.0% 8.6% 72.3% 10.2% 62.1% 71.9% %H (TV HH) 22.3% 9.1% 76.6% 10.8% 65.8% 2 768 739 279 87 495 147 348 730 %V 35.4% 35.4% 37.6% 31.3% 37.0% 40.7% 35.7% 37.6% %H (All HH) 96.2% 36.3% 11.3% 64.5% 19.1% 45.3% 95.1% %H (TV HH) 37.8% 11.8% 67.0% 19.9% 47.1% 3 334 324 136 61 186 75 111 326 %V 15.4% 15.5% 18.3% 21.9% 13.9% 20.8% 11.4% 16.8% %H (All HH) 97.0% 40.7% 18.3% 55.7% 22.5% 33.2% 97.6% %H (TV HH) 42.0% 18.8% 57.4% 23.1% 34.3% 4 314 308 139 56 140 51 90 312 %V 14.5% 14.8% 18.7% 20.1% 10.5% 14.1% 9.2% 16.1% %H (All HH) 98.1% 44.3% 17.8% 44.6% 16.2% 28.7% 99.4% %H (TV HH) 45.1% 18.2% 45.5% 16.6% 29.2% 5+ 115 114 54 18 54 24 31 114 %V 5.3% 5.5% 7.3% 6.5% 4.0% 6.6% 3.2% 5.9% %H (All HH) 99.1% 47.0% 15.7% 47.0% 20.9% 27.0% 99.1% %H (TV HH) 47.4% 15.8% 47.4% 21.1% 27.2%
Average HH size 2.33 2.35 2.63 2.66 2.13 2.52 1.99 2.45
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 175 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
Without 1620 1552 524 178 1075 269 806 1402 %V 74.7% 74.4% 70.6% 64.0% 80.4% 74.5% 82.6% 72.2% %H (All HH) 95.8% 32.3% 11.0% 66.4% 16.6% 49.8% 86.5% %H (TV HH) 33.8% 11.5% 69.3% 17.3% 51.9% With 548 534 218 100 263 93 170 539 %V 25.3% 25.6% 29.4% 36.0% 19.7% 25.8% 17.4% 27.8% %H (All HH) 97.4% 39.8% 18.2% 48.0% 17.0% 31.0% 98.4% %H (TV HH) 40.8% 18.7% 49.3% 17.4% 31.8% 0 - 3 183 177 68 32 75 25 51 179 %V 8.4% 8.5% 9.2% 11.5% 5.6% 6.9% 5.2% 9.2% %H (All HH) 96.7% 37.2% 17.5% 41.0% 13.7% 27.9% 97.8% %H (TV HH) 38.4% 18.1% 42.4% 14.1% 28.8% 4 - 9 302 297 125 52 140 48 92 295 %V 13.9% 14.2% 16.8% 18.7% 10.5% 13.3% 9.4% 15.2% %H (All HH) 98.3% 41.4% 17.2% 46.4% 15.9% 30.5% 97.7% %H (TV HH) 42.1% 17.5% 47.1% 16.2% 31.0% 10 - 15 268 263 112 52 130 46 84 267 %V 12.4% 12.6% 15.1% 18.7% 9.7% 12.7% 8.6% 13.8% %H (All HH) 98.1% 41.8% 19.4% 48.5% 17.2% 31.3% 99.6% %H (TV HH) 42.6% 19.8% 49.4% 17.5% 31.9%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 176 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
1 896 896 219 115 558 60 498 744 %V 41.3% 43.0% 29.5% 41.4% 41.7% 16.6% 51.0% 38.3% %H (All HH) 100.0% 24.4% 12.8% 62.3% 6.7% 55.6% 83.0% %H (TV HH) 24.4% 12.8% 62.3% 6.7% 55.6% 2 713 713 282 99 462 145 318 659 %V 32.9% 34.2% 38.0% 35.6% 34.6% 40.2% 32.6% 34.0% %H (All HH) 100.0% 39.6% 13.9% 64.8% 20.3% 44.6% 92.4% %H (TV HH) 39.6% 13.9% 64.8% 20.3% 44.6% 3 293 293 134 36 186 78 108 287 %V 13.5% 14.0% 18.1% 12.9% 13.9% 21.6% 11.1% 14.8% %H (All HH) 100.0% 45.7% 12.3% 63.5% 26.6% 36.9% 98.0% %H (TV HH) 45.7% 12.3% 63.5% 26.6% 36.9% 4 127 127 64 20 90 47 43 124 %V 5.9% 6.1% 8.6% 7.2% 6.7% 13.0% 4.4% 6.4% %H (All HH) 100.0% 50.4% 15.7% 70.9% 37.0% 33.9% 97.6% %H (TV HH) 50.4% 15.7% 70.9% 37.0% 33.9% 5+ 58 58 42 8 40 30 10 57 %V 2.7% 2.8% 5.7% 2.9% 3.0% 8.3% 1.0% 2.9% %H (All HH) 100.0% 72.4% 13.8% 69.0% 51.7% 17.2% 98.3% %H (TV HH) 72.4% 13.8% 69.0% 51.7% 17.2%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 177 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
Under 20" 187 187 76 18 151 59 92 170 %V 8.6% 9.0% 10.2% 6.5% 11.3% 16.3% 9.4% 8.8% %H (All HH) 100.0% 40.6% 9.6% 80.7% 31.6% 49.2% 90.9% %H (TV HH) 40.6% 9.6% 80.7% 31.6% 49.2% 20" - 29" 559 559 201 75 416 136 280 490 %V 25.8% 26.8% 27.1% 27.0% 31.1% 37.7% 28.7% 25.2% %H (All HH) 100.0% 36.0% 13.4% 74.4% 24.3% 50.1% 87.7% %H (TV HH) 36.0% 13.4% 74.4% 24.3% 50.1% 30" - 39" 1000 1000 350 142 673 198 475 898 %V 46.1% 47.9% 47.2% 51.1% 50.3% 54.8% 48.7% 46.3% %H (All HH) 100.0% 35.0% 14.2% 67.3% 19.8% 47.5% 89.8% %H (TV HH) 35.0% 14.2% 67.3% 19.8% 47.5% 40" - 49" 1000 1000 420 153 593 214 380 944 %V 46.1% 47.9% 56.6% 55.0% 44.4% 59.3% 38.9% 48.6% %H (All HH) 100.0% 42.0% 15.3% 59.3% 21.4% 38.0% 94.4% %H (TV HH) 42.0% 15.3% 59.3% 21.4% 38.0% 50" - 59" 400 400 190 47 228 90 138 389 %V 18.5% 19.2% 25.6% 16.9% 17.1% 24.9% 14.1% 20.0% %H (All HH) 100.0% 47.5% 11.8% 57.0% 22.5% 34.5% 97.3% %H (TV HH) 47.5% 11.8% 57.0% 22.5% 34.5% 60"+ 73 73 46 6 36 19 17 71 %V 3.4% 3.5% 6.2% 2.2% 2.7% 5.3% 1.7% 3.7% %H (All HH) 100.0% 63.0% 8.2% 49.3% 26.0% 23.3% 97.3% %H (TV HH) 63.0% 8.2% 49.3% 26.0% 23.3%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 178 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
Main living room 2057 2057 737 274 1321 361 960 1847 %V 94.9% 98.6% 99.3% 98.6% 98.8% 100.0% 98.4% 95.2% %H (All HH) 100.0% 35.8% 13.3% 64.2% 17.5% 46.7% 89.8% %H (TV HH) 35.8% 13.3% 64.2% 17.5% 46.7% Kitchen 218 218 112 15 168 77 91 207 %V 10.1% 10.5% 15.1% 5.4% 12.6% 21.3% 9.3% 10.7% %H (All HH) 100.0% 51.4% 6.9% 77.1% 35.3% 41.7% 95.0% %H (TV HH) 51.4% 6.9% 77.1% 35.3% 41.7% Adult's bedroom 909 909 402 124 597 237 360 857 %V 41.9% 43.6% 54.2% 44.6% 44.7% 65.7% 36.9% 44.2% %H (All HH) 100.0% 44.2% 13.6% 65.7% 26.1% 39.6% 94.3% %H (TV HH) 44.2% 13.6% 65.7% 26.1% 39.6% Child's bedroom 142 142 76 27 71 43 28 142 %V 6.5% 6.8% 10.2% 9.7% 5.3% 11.9% 2.9% 7.3% %H (All HH) 100.0% 53.5% 19.0% 50.0% 30.3% 19.7% 100.0% %H (TV HH) 53.5% 19.0% 50.0% 30.3% 19.7% Other bedroom 113 113 58 17 80 40 40 110 %V 5.2% 5.4% 7.8% 6.1% 6.0% 11.1% 4.1% 5.7% %H (All HH) 100.0% 51.3% 15.0% 70.8% 35.4% 35.4% 97.3% %H (TV HH) 51.3% 15.0% 70.8% 35.4% 35.4% Second living/dining room 219 219 97 35 143 58 85 212 %V 10.1% 10.5% 13.1% 12.6% 10.7% 16.1% 8.7% 10.9% %H (All HH) 100.0% 44.3% 16.0% 65.3% 26.5% 38.8% 96.8% %H (TV HH) 44.3% 16.0% 65.3% 26.5% 38.8% Study/office 52 52 22 7 42 19 22 50 %V 2.4% 2.5% 3.0% 2.5% 3.1% 5.3% 2.3% 2.6% %H (All HH) 100.0% 42.3% 13.5% 80.8% 36.5% 42.3% 96.2% %H (TV HH) 42.3% 13.5% 80.8% 36.5% 42.3% TV room 20 20 11 1 12 5 7 20 %V 0.9% 1.0% 1.5% 0.4% 0.9% 1.4% 0.7% 1.0% %H (All HH) 100.0% 55.0% 5.0% 60.0% 25.0% 35.0% 100.0% %H (TV HH) 55.0% 5.0% 60.0% 25.0% 35.0% Conservatory 38 38 13 7 27 10 17 37 %V 1.8% 1.8% 1.8% 2.5% 2.0% 2.8% 1.7% 1.9% %H (All HH) 100.0% 34.2% 18.4% 71.1% 26.3% 44.7% 97.4% %H (TV HH) 34.2% 18.4% 71.1% 26.3% 44.7% Attic or loft room 3 3 1 0 2 1 1 3 %V 0.1% 0.1% 0.1% 0.0% 0.1% 0.3% 0.1% 0.2% %H (All HH) 100.0% 33.3% 0.0% 66.7% 33.3% 33.3% 100.0% %H (TV HH) 33.3% 0.0% 66.7% 33.3% 33.3% No specific location 5 5 2 1 3 2 2 4 %V 0.2% 0.2% 0.3% 0.4% 0.2% 0.6% 0.2% 0.2% %H (All HH) 100.0% 40.0% 20.0% 60.0% 40.0% 40.0% 80.0% %H (TV HH) 40.0% 20.0% 60.0% 40.0% 40.0% Other 27 27 17 5 17 11 6 27 %V 1.2% 1.3% 2.3% 1.8% 1.3% 3.0% 0.6% 1.4% %H (All HH) 100.0% 63.0% 18.5% 63.0% 40.7% 22.2% 100.0% %H (TV HH) 63.0% 18.5% 63.0% 40.7% 22.2%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 179 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
Any DSAT provider 742 742 742 14 290 290 0 710 %V 34.2% 35.6% 100.0% 5.0% 21.7% 80.3% 0.0% 36.6% %H (All HH) 100.0% 1.9% 39.1% 39.1% 0.0% 95.7% %H (TV HH) 100.0% 1.9% 39.1% 39.1% 0.0% Sky with subcription 604 604 604 7 217 217 0 575 %V 27.9% 29.0% 81.4% 2.5% 16.2% 60.1% 0.0% 29.6% %H (All HH) 100.0% 1.2% 35.9% 35.9% 0.0% 95.2% %H (TV HH) 100.0% 1.2% 35.9% 35.9% 0.0% Sky without subscription 15 15 15 1 6 6 0 15 %V 0.7% 0.7% 2.0% 0.4% 0.4% 1.7% 0.0% 0.8% %H (All HH) 100.0% 6.7% 40.0% 40.0% 0.0% 100.0% %H (TV HH) 100.0% 6.7% 40.0% 40.0% 0.0% Freesat 107 107 107 1 59 59 0 105 %V 4.9% 5.1% 14.4% 0.4% 4.4% 16.3% 0.0% 5.4% %H (All HH) 100.0% 0.9% 55.1% 55.1% 0.0% 98.1% %H (TV HH) 100.0% 0.9% 55.1% 55.1% 0.0% Other satellite provider 47 47 47 6 26 26 0 45 %V 2.2% 2.3% 6.3% 2.2% 1.9% 7.2% 0.0% 2.3% %H (All HH) 100.0% 12.8% 55.3% 55.3% 0.0% 95.7% %H (TV HH) 100.0% 12.8% 55.3% 55.3% 0.0% DCAB 278 278 14 278 77 77 0 274 %V 12.8% 13.3% 1.9% 100.0% 5.8% 21.3% 0.0% 14.1% %H (All HH) 5.0% 100.0% 27.7% 27.7% 0.0% 98.6% %H (TV HH) 5.0% 100.0% 27.7% 27.7% 0.0% DTT 1337 1337 290 77 1337 361 976 1150 %V 61.7% 64.1% 39.1% 27.7% 100.0% 100.0% 100.0% 59.2% %H (All HH) 100.0% 21.7% 5.8% 100.0% 27.0% 73.0% 86.0% %H (TV HH) 21.7% 5.8% 100.0% 27.0% 73.0%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 180 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
PVR 1276 1276 667 267 683 329 354 1221 %V 58.9% 61.2% 89.9% 96.0% 51.1% 91.1% 36.3% 62.9% %H (All HH) 100.0% 52.3% 20.9% 53.5% 25.8% 27.7% 95.7% %H (TV HH) 52.3% 20.9% 53.5% 25.8% 27.7% DVDR 44 44 22 7 27 10 17 36 %V 2.0% 2.1% 3.0% 2.5% 2.0% 2.8% 1.7% 1.9% %H (All HH) 100.0% 50.0% 15.9% 61.4% 22.7% 38.6% 81.8% %H (TV HH) 50.0% 15.9% 61.4% 22.7% 38.6% VCR 16 16 2 2 14 2 12 14 %V 0.7% 0.8% 0.3% 0.7% 1.0% 0.6% 1.2% 0.7% %H (All HH) 100.0% 12.5% 12.5% 87.5% 12.5% 75.0% 87.5% %H (TV HH) 12.5% 12.5% 87.5% 12.5% 75.0% Any recorder 1293 1293 667 267 699 329 370 1233 %V 59.6% 62.0% 89.9% 96.0% 52.3% 91.1% 37.9% 63.5% %H (All HH) 100.0% 51.6% 20.6% 54.1% 25.4% 28.6% 95.4% %H (TV HH) 51.6% 20.6% 54.1% 25.4% 28.6%
Receives HDTV (via STB or built-in reception) 1568 1568 644 262 1013 337 676 1486 %V 72.3% 75.2% 86.8% 94.2% 75.8% 93.4% 69.3% 76.6% %H (All HH) 100.0% 41.1% 16.7% 64.6% 21.5% 43.1% 94.8% %H (TV HH) 41.1% 16.7% 64.6% 21.5% 43.1% DVD/Blu-ray player or recorder 1235 1235 457 168 816 254 562 1143 %V 57.0% 59.2% 61.6% 60.4% 61.0% 70.4% 57.6% 58.9% %H (All HH) 100.0% 37.0% 13.6% 66.1% 20.6% 45.5% 92.6% %H (TV HH) 37.0% 13.6% 66.1% 20.6% 45.5%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 181 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Household level data
Table 7.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2168 2086 742 278 1337 361 976 1941 %H (All HH) 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5% %H (TV HH) 35.6% 13.3% 64.1% 17.3% 46.8%
Has broadband internet 1941 1871 710 274 1150 350 801 1941 %V 89.5% 89.7% 95.7% 98.6% 86.0% 97.0% 82.1% 100.0% %H (All HH) 96.4% 36.6% 14.1% 59.2% 18.0% 41.3% 100.0% %H (TV HH) 37.9% 14.6% 61.5% 18.7% 42.8%
Number of computers (PCs and laptops)
0 323 293 55 12 235 15 220 112 %V 14.9% 14.0% 7.4% 4.3% 17.6% 4.2% 22.5% 5.8% %H (All HH) 90.7% 17.0% 3.7% 72.8% 4.6% 68.1% 34.7% %H (TV HH) 18.8% 4.1% 80.2% 5.1% 75.1% 1 520 502 162 71 300 61 239 507 %V 24.0% 24.1% 21.8% 25.5% 22.4% 16.9% 24.5% 26.1% %H (All HH) 96.5% 31.2% 13.7% 57.7% 11.7% 46.0% 97.5% %H (TV HH) 32.3% 14.1% 59.8% 12.2% 47.6% 2 505 488 176 78 315 102 213 503 %V 23.3% 23.4% 23.7% 28.1% 23.6% 28.3% 21.8% 25.9% %H (All HH) 96.6% 34.9% 15.4% 62.4% 20.2% 42.2% 99.6% %H (TV HH) 36.1% 16.0% 64.5% 20.9% 43.6% 3 389 382 143 60 241 74 168 387 %V 17.9% 18.3% 19.3% 21.6% 18.0% 20.5% 17.2% 19.9% %H (All HH) 98.2% 36.8% 15.4% 62.0% 19.0% 43.2% 99.5% %H (TV HH) 37.4% 15.7% 63.1% 19.4% 44.0% 4 213 206 102 24 129 55 74 213 %V 9.8% 9.9% 13.7% 8.6% 9.6% 15.2% 7.6% 11.0% %H (All HH) 96.7% 47.9% 11.3% 60.6% 25.8% 34.7% 100.0% %H (TV HH) 49.5% 11.7% 62.6% 26.7% 35.9% 5+ 218 215 103 34 117 54 63 218 %V 10.1% 10.3% 13.9% 12.2% 8.8% 15.0% 6.5% 11.2% %H (All HH) 98.6% 47.2% 15.6% 53.7% 24.8% 28.9% 100.0% %H (TV HH) 47.9% 15.8% 54.4% 25.1% 29.3%
Base: BBC South - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 182 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Set level data
Table 7.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 4024 1674 548 2626 946 1680 3731 %H 41.6% 13.6% 65.3% 23.5% 41.7% 92.7%
Under 20" 222 94 20 182 75 107 202 %V 5.5% 5.6% 3.6% 6.9% 7.9% 6.4% 5.4% %H 42.3% 9.0% 82.0% 33.8% 48.2% 91.0% 20" - 29" 689 246 95 522 177 344 612 %V 17.1% 14.7% 17.3% 19.9% 18.7% 20.5% 16.4% %H 35.7% 13.8% 75.8% 25.7% 49.9% 88.8% 30" - 39" 1246 459 188 832 265 567 1136 %V 31.0% 27.4% 34.3% 31.7% 28.0% 33.8% 30.4% %H 36.8% 15.1% 66.8% 21.3% 45.5% 91.2% 40" - 49" 1204 544 174 715 285 430 1146 %V 29.9% 32.5% 31.8% 27.2% 30.1% 25.6% 30.7% %H 45.2% 14.5% 59.4% 23.7% 35.7% 95.2% 50" - 59" 453 231 49 259 110 149 440 %V 11.3% 13.8% 8.9% 9.9% 11.6% 8.9% 11.8% %H 51.0% 10.8% 57.2% 24.3% 32.9% 97.1% 60"+ 83 53 7 39 21 18 81 %V 2.1% 3.2% 1.3% 1.5% 2.2% 1.1% 2.2% %H 63.9% 8.4% 47.0% 25.3% 21.7% 97.6% Don't know 127 46 15 77 12 64 114 %V 3.2% 2.7% 2.7% 2.9% 1.3% 3.8% 3.1% %H 36.2% 11.8% 60.6% 9.4% 50.4% 89.8%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 183 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Set level data
Table 7.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 4024 1674 548 2626 946 1680 3731 %H 41.6% 13.6% 65.3% 23.5% 41.7% 92.7%
Main living room 2070 742 274 1331 365 966 1856 %V 51.4% 44.3% 50.0% 50.7% 38.6% 57.5% 49.7% %H 35.8% 13.2% 64.3% 17.6% 46.7% 89.7% Kitchen 221 113 17 169 78 91 210 %V 5.5% 6.8% 3.1% 6.4% 8.2% 5.4% 5.6% %H 51.1% 7.7% 76.5% 35.3% 41.2% 95.0% Adult's bedroom 1045 480 141 690 289 400 989 %V 26.0% 28.7% 25.7% 26.3% 30.5% 23.8% 26.5% %H 45.9% 13.5% 66.0% 27.7% 38.3% 94.6% Child's bedroom 188 107 37 94 59 35 188 %V 4.7% 6.4% 6.8% 3.6% 6.2% 2.1% 5.0% %H 56.9% 19.7% 50.0% 31.4% 18.6% 100.0% Other bedroom 128 63 21 90 45 45 124 %V 3.2% 3.8% 3.8% 3.4% 4.8% 2.7% 3.3% %H 49.2% 16.4% 70.3% 35.2% 35.2% 96.9% Second living/dining room 225 98 36 147 59 88 218 %V 5.6% 5.9% 6.6% 5.6% 6.2% 5.2% 5.8% %H 43.6% 16.0% 65.3% 26.2% 39.1% 96.9% Study/office 53 23 7 43 21 22 51 %V 1.3% 1.4% 1.3% 1.6% 2.2% 1.3% 1.4% %H 43.4% 13.2% 81.1% 39.6% 41.5% 96.2% TV room 20 11 1 12 5 7 20 %V 0.5% 0.7% 0.2% 0.5% 0.5% 0.4% 0.5% %H 55.0% 5.0% 60.0% 25.0% 35.0% 100.0% Conservatory 38 13 7 27 10 17 37 %V 0.9% 0.8% 1.3% 1.0% 1.1% 1.0% 1.0% %H 34.2% 18.4% 71.1% 26.3% 44.7% 97.4% Attic or loft room 3 1 0 2 1 1 3 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% %H 33.3% 0.0% 66.7% 33.3% 33.3% 100.0% No specific location 5 2 1 3 2 2 4 %V 0.1% 0.1% 0.2% 0.1% 0.2% 0.1% 0.1% %H 40.0% 20.0% 60.0% 40.0% 40.0% 80.0% Other 31 20 6 18 12 6 31 %V 0.8% 1.2% 1.1% 0.7% 1.3% 0.4% 0.8% %H 64.5% 19.4% 58.1% 38.7% 19.4% 100.0%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 184 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Set level data
Table 7.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 4024 1674 548 2626 946 1680 3731 %H 41.6% 13.6% 65.3% 23.5% 41.7% 92.7%
PVR 1856 1086 398 879 487 392 1795 %V 46.1% 64.9% 72.6% 33.5% 51.5% 23.3% 48.1% %H 58.5% 21.4% 47.4% 26.2% 21.1% 96.7% DVDR 49 24 9 31 10 20 42 %V 1.2% 1.4% 1.6% 1.2% 1.1% 1.2% 1.1% %H 49.0% 18.4% 63.3% 20.4% 40.8% 85.7% VCR 18 2 2 15 2 14 15 %V 0.4% 0.1% 0.4% 0.6% 0.2% 0.8% 0.4% %H 11.1% 11.1% 83.3% 11.1% 77.8% 83.3% Any recorder 1879 1087 400 900 488 412 1813 %V 46.7% 64.9% 73.0% 34.3% 51.6% 24.5% 48.6% %H 57.8% 21.3% 47.9% 26.0% 21.9% 96.5%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 7.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 4024 1674 548 2626 946 1680 3731 %H 41.6% 13.6% 65.3% 23.5% 41.7% 92.7%
Receives HDTV (via STB or built-in reception) 2431 1148 381 1529 603 926 2330 %V 60.4% 68.6% 69.5% 58.2% 63.7% 55.1% 62.4% %H 47.2% 15.7% 62.9% 24.8% 38.1% 95.8% DVD/Blu-ray player or recorder 1725 696 250 1128 410 718 1620 %V 42.9% 41.6% 45.6% 43.0% 43.3% 42.7% 43.4% %H 40.3% 14.5% 65.4% 23.8% 41.6% 93.9%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 185 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Set level data
Table 7.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2085 742 278 1337 361 976 1869 %H 35.6% 13.3% 64.1% 17.3% 46.8% 89.6%
Under 20" 14 3 1 11 1 10 9 %V 0.7% 0.4% 0.4% 0.8% 0.3% 1.0% 0.5% %H 21.4% 7.1% 78.6% 7.1% 71.4% 64.3% 20" - 29" 133 20 7 114 11 103 94 %V 6.4% 2.7% 2.5% 8.5% 3.0% 10.6% 5.0% %H 15.0% 5.3% 85.7% 8.3% 77.4% 70.7% 30" - 39" 588 151 76 420 81 339 493 %V 28.2% 20.4% 27.3% 31.4% 22.4% 34.7% 26.4% %H 25.7% 12.9% 71.4% 13.8% 57.7% 83.8% 40" - 49" 843 333 133 508 166 343 787 %V 40.4% 44.9% 47.8% 38.0% 46.0% 35.1% 42.1% %H 39.5% 15.8% 60.3% 19.7% 40.7% 93.4% 50" - 59" 364 170 46 206 81 125 356 %V 17.5% 22.9% 16.5% 15.4% 22.4% 12.8% 19.0% %H 46.7% 12.6% 56.6% 22.3% 34.3% 97.8% 60"+ 71 44 6 34 17 16 69 %V 3.4% 5.9% 2.2% 2.5% 4.7% 1.6% 3.7% %H 62.0% 8.5% 47.9% 23.9% 22.5% 97.2% Don't know 73 22 10 44 3 40 62 %V 3.5% 3.0% 3.6% 3.3% 0.8% 4.1% 3.3% %H 30.1% 13.7% 60.3% 4.1% 54.8% 84.9%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 186 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Set level data
Table 7.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2085 742 278 1337 361 976 1869 %H 35.6% 13.3% 64.1% 17.3% 46.8% 89.6%
PVR 1254 659 265 662 321 341 1199 %V 60.1% 88.8% 95.3% 49.5% 88.9% 34.9% 64.2% %H 52.6% 21.1% 52.8% 25.6% 27.2% 95.6% DVDR 38 18 7 22 7 15 30 %V 1.8% 2.4% 2.5% 1.6% 1.9% 1.5% 1.6% %H 47.4% 18.4% 57.9% 18.4% 39.5% 78.9% VCR 15 2 2 12 2 11 12 %V 0.7% 0.3% 0.7% 0.9% 0.6% 1.1% 0.6% %H 13.3% 13.3% 80.0% 13.3% 73.3% 80.0% Any recorder 1269 659 265 677 321 355 1210 %V 60.9% 88.8% 95.3% 50.6% 88.9% 36.4% 64.7% %H 51.9% 20.9% 53.3% 25.3% 28.0% 95.4%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 7.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2085 742 278 1337 361 976 1869 %H 35.6% 13.3% 64.1% 17.3% 46.8% 89.6%
Receives HDTV (via STB or built-in reception) 1539 631 260 988 326 661 1461 %V 73.8% 85.0% 93.5% 73.9% 90.3% 67.7% 78.2% %H 41.0% 16.9% 64.2% 21.2% 42.9% 94.9% DVD/Blu-ray player or recorder 1090 396 144 724 216 508 1003 %V 52.3% 53.4% 51.8% 54.2% 59.8% 52.0% 53.7% %H 36.3% 13.2% 66.4% 19.8% 46.6% 92.0%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 187 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Set level data
Table 7.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1938 932 269 1288 585 704 1862 %H 48.1% 13.9% 66.5% 30.2% 36.3% 96.1%
Under 20" 208 91 18 171 74 97 194 %V 10.7% 9.8% 6.7% 13.3% 12.6% 13.8% 10.4% %H 43.8% 8.7% 82.2% 35.6% 46.6% 93.3% 20" - 29" 557 227 88 408 166 242 517 %V 28.7% 24.4% 32.7% 31.7% 28.4% 34.4% 27.8% %H 40.8% 15.8% 73.2% 29.8% 43.4% 92.8% 30" - 39" 658 308 113 412 184 228 643 %V 34.0% 33.0% 42.0% 32.0% 31.5% 32.4% 34.5% %H 46.8% 17.2% 62.6% 28.0% 34.7% 97.7% 40" - 49" 361 211 42 207 119 88 360 %V 18.6% 22.6% 15.6% 16.1% 20.3% 12.5% 19.3% %H 58.4% 11.6% 57.3% 33.0% 24.4% 99.7% 50" - 59" 89 61 3 52 29 24 84 %V 4.6% 6.5% 1.1% 4.0% 5.0% 3.4% 4.5% %H 68.5% 3.4% 58.4% 32.6% 27.0% 94.4% 60"+ 12 9 1 5 3 2 12 %V 0.6% 1.0% 0.4% 0.4% 0.5% 0.3% 0.6% %H 75.0% 8.3% 41.7% 25.0% 16.7% 100.0% Don't know 53 24 5 33 9 24 52 %V 2.7% 2.6% 1.9% 2.6% 1.5% 3.4% 2.8% %H 45.3% 9.4% 62.3% 17.0% 45.3% 98.1%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 188 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Set level data
Table 7.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1938 932 269 1288 585 704 1862 %H 48.1% 13.9% 66.5% 30.2% 36.3% 96.1%
PVR 602 428 134 217 166 51 595 %V 31.1% 45.9% 49.8% 16.8% 28.4% 7.2% 32.0% %H 71.1% 22.3% 36.0% 27.6% 8.5% 98.8% DVDR 11 6 1 8 3 5 11 %V 0.6% 0.6% 0.4% 0.6% 0.5% 0.7% 0.6% %H 54.5% 9.1% 72.7% 27.3% 45.5% 100.0% VCR 3 0 0 3 0 3 3 %V 0.2% 0.0% 0.0% 0.2% 0.0% 0.4% 0.2% %H 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% Any recorder 609 429 136 223 167 56 602 %V 31.4% 46.0% 50.6% 17.3% 28.5% 8.0% 32.3% %H 70.4% 22.3% 36.6% 27.4% 9.2% 98.9%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 7.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1938 932 269 1288 585 704 1862 %H 48.1% 13.9% 66.5% 30.2% 36.3% 96.1%
Receives HDTV (via STB or built-in reception) 891 517 121 541 276 265 869 %V 46.0% 55.5% 45.0% 42.0% 47.2% 37.6% 46.7% %H 58.0% 13.6% 60.7% 31.0% 29.7% 97.5%
DVD/Blu-ray player or recorder 635 299 106 404 194 210 618 %V 32.8% 32.1% 39.4% 31.4% 33.2% 29.8% 33.2% %H 47.1% 16.7% 63.6% 30.6% 33.1% 97.3%
Base: BBC South - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 189 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 5045 4893 1951 740 2854 910 1944 4755 %H 97.0% 38.7% 14.7% 56.6% 18.0% 38.5% 94.3%
Total Children 962 943 401 172 435 150 286 948 %V 19.1% 19.3% 20.6% 23.2% 15.2% 16.5% 14.7% 19.9% %H 98.0% 41.7% 17.9% 45.2% 15.6% 29.7% 98.5% 0 - 3 204 198 76 38 84 28 55 201 %V 4.0% 4.0% 3.9% 5.1% 2.9% 3.1% 2.8% 4.2% %H 97.1% 37.3% 18.6% 41.2% 13.7% 27.0% 98.5% 4 - 15 758 745 324 135 352 121 230 748 %V 15.0% 15.2% 16.6% 18.2% 12.3% 13.3% 11.8% 15.7% %H 98.3% 42.7% 17.8% 46.4% 16.0% 30.3% 98.7% 4 - 9 395 388 172 62 181 65 116 388 %V 7.8% 7.9% 8.8% 8.4% 6.3% 7.1% 6.0% 8.2% %H 98.2% 43.5% 15.7% 45.8% 16.5% 29.4% 98.2% 10 - 15 363 358 152 73 171 56 115 360 %V 7.2% 7.3% 7.8% 9.9% 6.0% 6.2% 5.9% 7.6% %H 98.6% 41.9% 20.1% 47.1% 15.4% 31.7% 99.2%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 190 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 5045 4893 1951 740 2854 910 1944 4755 %H 97.0% 38.7% 14.7% 56.6% 18.0% 38.5% 94.3%
Total Adults (16+) 4083 3950 1551 567 2418 760 1658 3807 %V 80.9% 80.7% 79.5% 76.6% 84.7% 83.5% 85.3% 80.1% %H 96.7% 38.0% 13.9% 59.2% 18.6% 40.6% 93.2% 16 - 19 186 184 80 35 102 37 65 184 %V 3.7% 3.8% 4.1% 4.7% 3.6% 4.1% 3.3% 3.9% %H 98.9% 43.0% 18.8% 54.8% 19.9% 34.9% 98.9% 20 - 24 249 225 98 34 117 57 60 247 %V 4.9% 4.6% 5.0% 4.6% 4.1% 6.3% 3.1% 5.2% %H 90.4% 39.4% 13.7% 47.0% 22.9% 24.1% 99.2% 25 - 34 577 537 201 75 264 68 196 562 %V 11.4% 11.0% 10.3% 10.1% 9.3% 7.5% 10.1% 11.8% %H 93.1% 34.8% 13.0% 45.8% 11.8% 34.0% 97.4% 35 - 44 654 622 257 112 303 99 205 641 %V 13.0% 12.7% 13.2% 15.1% 10.6% 10.9% 10.5% 13.5% %H 95.1% 39.3% 17.1% 46.3% 15.1% 31.3% 98.0% 45 - 54 684 670 303 126 373 148 225 674 %V 13.6% 13.7% 15.5% 17.0% 13.1% 16.3% 11.6% 14.2% %H 98.0% 44.3% 18.4% 54.5% 21.6% 32.9% 98.5% 55 - 64 667 660 283 85 440 152 288 647 %V 13.2% 13.5% 14.5% 11.5% 15.4% 16.7% 14.8% 13.6% %H 99.0% 42.4% 12.7% 66.0% 22.8% 43.2% 97.0% 65+ 1066 1052 329 100 820 200 620 854 %V 21.1% 21.5% 16.9% 13.5% 28.7% 22.0% 31.9% 18.0% %H 98.7% 30.9% 9.4% 76.9% 18.8% 58.2% 80.1%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 191 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 4083 3950 1551 567 2418 760 1658 3807 %H 96.7% 38.0% 13.9% 59.2% 18.6% 40.6% 93.2%
AB 1323 1289 506 188 806 267 539 1290 %V 32.4% 32.6% 32.6% 33.2% 33.3% 35.1% 32.5% 33.9% %H 97.4% 38.2% 14.2% 60.9% 20.2% 40.7% 97.5% C1 1335 1297 512 215 780 261 518 1268 %V 32.7% 32.8% 33.0% 37.9% 32.3% 34.3% 31.2% 33.3% %H 97.2% 38.4% 16.1% 58.4% 19.6% 38.8% 95.0% C2 798 782 328 107 451 130 322 733 %V 19.5% 19.8% 21.1% 18.9% 18.7% 17.1% 19.4% 19.3% %H 98.0% 41.1% 13.4% 56.5% 16.3% 40.4% 91.9% D 451 418 167 45 257 83 174 394 %V 11.0% 10.6% 10.8% 7.9% 10.6% 10.9% 10.5% 10.3% %H 92.7% 37.0% 10.0% 57.0% 18.4% 38.6% 87.4% E 176 163 38 11 125 20 105 123 %V 4.3% 4.1% 2.5% 1.9% 5.2% 2.6% 6.3% 3.2% %H 92.6% 21.6% 6.3% 71.0% 11.4% 59.7% 69.9%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 192 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 4083 3950 1551 567 2418 760 1658 3807 %H 96.7% 38.0% 13.9% 59.2% 18.6% 40.6% 93.2%
Working full time 1999 1930 825 329 1034 361 674 1964 %V 49.0% 48.9% 53.2% 58.0% 42.8% 47.5% 40.7% 51.6% %H 96.5% 41.3% 16.5% 51.7% 18.1% 33.7% 98.2% Working part time 485 469 190 67 282 98 184 480 %V 11.9% 11.9% 12.3% 11.8% 11.7% 12.9% 11.1% 12.6% %H 96.7% 39.2% 13.8% 58.1% 20.2% 37.9% 99.0% Not working 1599 1551 535 171 1102 301 801 1363 %V 39.2% 39.3% 34.5% 30.2% 45.6% 39.6% 48.3% 35.8% %H 97.0% 33.5% 10.7% 68.9% 18.8% 50.1% 85.2% Houseperson 2168 2086 742 278 1337 361 976 1941 %V 53.1% 52.8% 47.8% 49.0% 55.3% 47.5% 58.9% 51.0% %H 96.2% 34.2% 12.8% 61.7% 16.7% 45.0% 89.5%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 193 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2026 1947 787 298 1169 396 772 1905 %H 96.1% 38.8% 14.7% 57.7% 19.5% 38.1% 94.0%
16 - 19 98 96 44 15 56 24 33 96 %V 4.8% 4.9% 5.6% 5.0% 4.8% 6.1% 4.3% 5.0% %H 98.0% 44.9% 15.3% 57.1% 24.5% 33.7% 98.0% 20 - 24 144 132 61 22 69 36 33 143 %V 7.1% 6.8% 7.8% 7.4% 5.9% 9.1% 4.3% 7.5% %H 91.7% 42.4% 15.3% 47.9% 25.0% 22.9% 99.3% 25 - 34 297 274 104 37 133 37 97 289 %V 14.7% 14.1% 13.2% 12.4% 11.4% 9.3% 12.6% 15.2% %H 92.3% 35.0% 12.5% 44.8% 12.5% 32.7% 97.3% 35 - 44 324 306 117 60 153 49 104 319 %V 16.0% 15.7% 14.9% 20.1% 13.1% 12.4% 13.5% 16.7% %H 94.4% 36.1% 18.5% 47.2% 15.1% 32.1% 98.5% 45 - 54 338 330 150 61 181 72 109 331 %V 16.7% 16.9% 19.1% 20.5% 15.5% 18.2% 14.1% 17.4% %H 97.6% 44.4% 18.0% 53.6% 21.3% 32.2% 97.9% 55 - 64 319 315 138 45 203 70 132 309 %V 15.7% 16.2% 17.5% 15.1% 17.4% 17.7% 17.1% 16.2% %H 98.7% 43.3% 14.1% 63.6% 21.9% 41.4% 96.9% 65+ 506 495 172 57 373 108 265 418 %V 25.0% 25.4% 21.9% 19.1% 31.9% 27.3% 34.3% 21.9% %H 97.8% 34.0% 11.3% 73.7% 21.3% 52.4% 82.6%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 194 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2026 1947 787 298 1169 396 772 1905 %H 96.1% 38.8% 14.7% 57.7% 19.5% 38.1% 94.0%
AB 668 647 257 100 405 142 263 654 %V 33.0% 33.2% 32.7% 33.6% 34.6% 35.9% 34.1% 34.3% %H 96.9% 38.5% 15.0% 60.6% 21.3% 39.4% 97.9% C1 627 608 259 109 347 135 212 611 %V 30.9% 31.2% 32.9% 36.6% 29.7% 34.1% 27.5% 32.1% %H 97.0% 41.3% 17.4% 55.3% 21.5% 33.8% 97.4% C2 439 428 180 60 244 71 173 404 %V 21.7% 22.0% 22.9% 20.1% 20.9% 17.9% 22.4% 21.2% %H 97.5% 41.0% 13.7% 55.6% 16.2% 39.4% 92.0% D 212 191 77 24 113 39 74 187 %V 10.5% 9.8% 9.8% 8.1% 9.7% 9.8% 9.6% 9.8% %H 90.1% 36.3% 11.3% 53.3% 18.4% 34.9% 88.2% E 80 73 14 5 59 8 51 49 %V 3.9% 3.7% 1.8% 1.7% 5.0% 2.0% 6.6% 2.6% %H 91.3% 17.5% 6.3% 73.8% 10.0% 63.8% 61.3%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 195 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2026 1947 787 298 1169 396 772 1905 %H 96.1% 38.8% 14.7% 57.7% 19.5% 38.1% 94.0%
Working full time 1246 1197 519 208 639 231 408 1226 %V 61.5% 61.5% 65.9% 69.8% 54.7% 58.3% 52.8% 64.4% %H 96.1% 41.7% 16.7% 51.3% 18.5% 32.7% 98.4% Working part time 104 100 37 9 68 24 44 103 %V 5.1% 5.1% 4.7% 3.0% 5.8% 6.1% 5.7% 5.4% %H 96.2% 35.6% 8.7% 65.4% 23.1% 42.3% 99.0% Not working 676 651 231 81 462 141 321 576 %V 33.4% 33.4% 29.4% 27.2% 39.5% 35.6% 41.6% 30.2% %H 96.3% 34.2% 12.0% 68.3% 20.9% 47.5% 85.2% Houseperson 482 450 146 78 287 81 205 401 %V 23.8% 23.1% 18.6% 26.2% 24.6% 20.5% 26.6% 21.0% %H 93.4% 30.3% 16.2% 59.5% 16.8% 42.5% 83.2%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 196 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2057 2003 764 269 1250 364 886 1902 %H 97.4% 37.1% 13.1% 60.8% 17.7% 43.1% 92.5%
16 - 19 88 88 36 20 46 14 32 88 %V 4.3% 4.4% 4.7% 7.4% 3.7% 3.8% 3.6% 4.6% %H 100.0% 40.9% 22.7% 52.3% 15.9% 36.4% 100.0% 20 - 24 106 94 37 12 48 21 27 104 %V 5.2% 4.7% 4.8% 4.5% 3.8% 5.8% 3.0% 5.5% %H 88.7% 34.9% 11.3% 45.3% 19.8% 25.5% 98.1% 25 - 34 280 263 97 38 130 32 99 272 %V 13.6% 13.1% 12.7% 14.1% 10.4% 8.8% 11.2% 14.3% %H 93.9% 34.6% 13.6% 46.4% 11.4% 35.4% 97.1% 35 - 44 330 317 139 53 150 49 100 321 %V 16.0% 15.8% 18.2% 19.7% 12.0% 13.5% 11.3% 16.9% %H 96.1% 42.1% 16.1% 45.5% 14.8% 30.3% 97.3% 45 - 54 345 340 153 64 192 75 116 343 %V 16.8% 17.0% 20.0% 23.8% 15.4% 20.6% 13.1% 18.0% %H 98.6% 44.3% 18.6% 55.7% 21.7% 33.6% 99.4% 55 - 64 348 345 145 40 237 81 156 338 %V 16.9% 17.2% 19.0% 14.9% 19.0% 22.3% 17.6% 17.8% %H 99.1% 41.7% 11.5% 68.1% 23.3% 44.8% 97.1% 65+ 560 557 157 43 446 91 355 436 %V 27.2% 27.8% 20.5% 16.0% 35.7% 25.0% 40.1% 22.9% %H 99.5% 28.0% 7.7% 79.6% 16.3% 63.4% 77.9%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 197 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2057 2003 764 269 1250 364 886 1902 %H 97.4% 37.1% 13.1% 60.8% 17.7% 43.1% 92.5%
AB 655 642 249 88 401 125 276 635 %V 31.8% 32.1% 32.6% 32.7% 32.1% 34.3% 31.2% 33.4% %H 98.0% 38.0% 13.4% 61.2% 19.1% 42.1% 96.9% C1 708 689 254 106 433 126 306 657 %V 34.4% 34.4% 33.2% 39.4% 34.6% 34.6% 34.5% 34.5% %H 97.3% 35.9% 15.0% 61.2% 17.8% 43.2% 92.8% C2 359 354 147 47 207 58 149 329 %V 17.5% 17.7% 19.2% 17.5% 16.6% 15.9% 16.8% 17.3% %H 98.6% 40.9% 13.1% 57.7% 16.2% 41.5% 91.6% D 239 227 89 22 144 43 100 207 %V 11.6% 11.3% 11.6% 8.2% 11.5% 11.8% 11.3% 10.9% %H 95.0% 37.2% 9.2% 60.3% 18.0% 41.8% 86.6% E 96 90 24 6 66 11 54 74 %V 4.7% 4.5% 3.1% 2.2% 5.3% 3.0% 6.1% 3.9% %H 93.8% 25.0% 6.3% 68.8% 11.5% 56.3% 77.1%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 198 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC South
Individual level data
Table 7.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2057 2003 764 269 1250 364 886 1902 %H 97.4% 37.1% 13.1% 60.8% 17.7% 43.1% 92.5%
Working full time 754 734 306 121 395 129 266 737 %V 36.7% 36.6% 40.1% 45.0% 31.6% 35.4% 30.0% 38.7% %H 97.3% 40.6% 16.0% 52.4% 17.1% 35.3% 97.7% Working part time 380 369 154 58 214 74 140 378 %V 18.5% 18.4% 20.2% 21.6% 17.1% 20.3% 15.8% 19.9% %H 97.1% 40.5% 15.3% 56.3% 19.5% 36.8% 99.5% Not working 923 900 304 90 640 161 480 787 %V 44.9% 44.9% 39.8% 33.5% 51.2% 44.2% 54.2% 41.4% %H 97.5% 32.9% 9.8% 69.3% 17.4% 52.0% 85.3% Houseperson 1686 1636 596 201 1051 280 771 1540 %V 82.0% 81.7% 78.0% 74.7% 84.1% 76.9% 87.0% 81.0% %H 97.0% 35.3% 11.9% 62.3% 16.6% 45.7% 91.3%
Base: BBC South - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC Yorkshire and Lincolnshire Page 199
Contents Page
Household Table 8.1: Social Grade 200 Table 8.2: Houseperson Age 201 Table 8.3: Size of Household 202 Table 8.4: Presence of Children 203 Table 8.5: Number of TV sets in household 204 Table 8.6: Screen size 205 Table 8.7: Location of ANY set in household 206 Table 8.8: Platform Provider 207 Table 8.9: Recorders and other equipment 208 Table 8.10: Computers and Internet 209
Sets Table 8.11: Screen Size 210 Table 8.12: Location of set 211 Table 8.13: Recorders 212 Table 8.14: Other TV equipment 212 Table 8.15: Main Set Screen Size 213 Table 8.16: Main Set Recorders 214 Table 8.17: Main Set - Other TV equipment 214 Table 8.18: Other Sets (non-Main Set) Screen Size 215 Table 8.19: Other Set (non-Main Set) Recorders 216 Table 8.20: Other Set (non-Main Set) - Other TV equipment 216
Individuals Table 8.21: Age of Children 217 Table 8.22: Adults - Age 218 Table 8.23: Social Grade (Adults 16+) 219 Table 8.24: Working Status (Adults 16+) 220 Table 8.25: Males - Age 221 Table 8.26: Social Grade (Males 16+) 222 Table 8.27: Working Status (Males 16+) 223 Table 8.28: Females - Age 224 Table 8.29: Social Grade (Females 16+) 225 Table 8.30: Working Status (Females 16+) 226 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 200 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
AB 506 496 207 61 367 152 214 488 %V 19.0% 19.4% 22.2% 19.9% 18.9% 21.5% 17.3% 21.3% %H (All HH) 98.0% 40.9% 12.1% 72.5% 30.0% 42.3% 96.4% %H (TV HH) 41.7% 12.3% 74.0% 30.6% 43.1% C1 766 733 284 105 544 219 325 706 %V 28.8% 28.6% 30.4% 34.3% 28.0% 31.0% 26.3% 30.8% %H (All HH) 95.7% 37.1% 13.7% 71.0% 28.6% 42.4% 92.2% %H (TV HH) 38.7% 14.3% 74.2% 29.9% 44.3% C2 582 570 233 62 437 183 254 507 %V 21.8% 22.3% 25.0% 20.3% 22.5% 25.9% 20.5% 22.1% %H (All HH) 97.9% 40.0% 10.7% 75.1% 31.4% 43.6% 87.1% %H (TV HH) 40.9% 10.9% 76.7% 32.1% 44.6% D 475 445 144 52 334 105 229 402 %V 17.8% 17.4% 15.4% 17.0% 17.2% 14.9% 18.5% 17.5% %H (All HH) 93.7% 30.3% 10.9% 70.3% 22.1% 48.2% 84.6% %H (TV HH) 32.4% 11.7% 75.1% 23.6% 51.5% E 335 315 64 26 263 49 214 192 %V 12.6% 12.3% 6.9% 8.5% 13.5% 6.9% 17.3% 8.4% %H (All HH) 94.0% 19.1% 7.8% 78.5% 14.6% 63.9% 57.3% %H (TV HH) 20.3% 8.3% 83.5% 15.6% 67.9%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 201 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
Under 25 115 91 17 13 59 16 43 111 %V 4.3% 3.6% 1.8% 4.2% 3.0% 2.3% 3.5% 4.8% %H (All HH) 79.1% 14.8% 11.3% 51.3% 13.9% 37.4% 96.5% %H (TV HH) 18.7% 14.3% 64.8% 17.6% 47.3% 25 - 34 409 380 134 53 247 84 163 400 %V 15.4% 14.8% 14.4% 17.3% 12.7% 11.9% 13.2% 17.4% %H (All HH) 92.9% 32.8% 13.0% 60.4% 20.5% 39.9% 97.8% %H (TV HH) 35.3% 13.9% 65.0% 22.1% 42.9% 35 - 44 418 400 165 58 277 130 147 405 %V 15.7% 15.6% 17.7% 19.0% 14.2% 18.4% 11.9% 17.6% %H (All HH) 95.7% 39.5% 13.9% 66.3% 31.1% 35.2% 96.9% %H (TV HH) 41.3% 14.5% 69.3% 32.5% 36.8% 45 - 54 478 466 211 78 344 170 174 456 %V 17.9% 18.2% 22.6% 25.5% 17.7% 24.0% 14.1% 19.9% %H (All HH) 97.5% 44.1% 16.3% 72.0% 35.6% 36.4% 95.4% %H (TV HH) 45.3% 16.7% 73.8% 36.5% 37.3% 55 - 64 443 437 178 42 347 134 212 405 %V 16.6% 17.1% 19.1% 13.7% 17.8% 19.0% 17.1% 17.6% %H (All HH) 98.6% 40.2% 9.5% 78.3% 30.2% 47.9% 91.4% %H (TV HH) 40.7% 9.6% 79.4% 30.7% 48.5% 65 + 801 785 227 63 672 174 497 519 %V 30.1% 30.7% 24.3% 20.6% 34.6% 24.6% 40.2% 22.6% %H (All HH) 98.0% 28.3% 7.9% 83.9% 21.7% 62.0% 64.8% %H (TV HH) 28.9% 8.0% 85.6% 22.2% 63.3%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 202 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
1 829 784 200 63 638 133 504 555 %V 31.1% 30.6% 21.4% 20.6% 32.8% 18.8% 40.7% 24.2% %H (All HH) 94.6% 24.1% 7.6% 77.0% 16.0% 60.8% 66.9% %H (TV HH) 25.5% 8.0% 81.4% 17.0% 64.3% 2 979 953 388 109 725 298 427 900 %V 36.7% 37.2% 41.6% 35.6% 37.3% 42.1% 34.5% 39.2% %H (All HH) 97.3% 39.6% 11.1% 74.1% 30.4% 43.6% 91.9% %H (TV HH) 40.7% 11.4% 76.1% 31.3% 44.8% 3 366 356 149 63 244 114 130 355 %V 13.7% 13.9% 16.0% 20.6% 12.6% 16.1% 10.5% 15.5% %H (All HH) 97.3% 40.7% 17.2% 66.7% 31.1% 35.5% 97.0% %H (TV HH) 41.9% 17.7% 68.5% 32.0% 36.5% 4 324 312 128 53 227 108 119 322 %V 12.2% 12.2% 13.7% 17.3% 11.7% 15.3% 9.6% 14.0% %H (All HH) 96.3% 39.5% 16.4% 70.1% 33.3% 36.7% 99.4% %H (TV HH) 41.0% 17.0% 72.8% 34.6% 38.1% 5+ 165 154 68 18 111 54 57 163 %V 6.2% 6.0% 7.3% 5.9% 5.7% 7.6% 4.6% 7.1% %H (All HH) 93.3% 41.2% 10.9% 67.3% 32.7% 34.5% 98.8% %H (TV HH) 44.2% 11.7% 72.1% 35.1% 37.0%
Average HH size 2.29 2.29 2.47 2.55 2.23 2.54 2.05 2.45
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 203 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
Without 1987 1901 671 206 1492 512 981 1626 %V 74.6% 74.3% 71.9% 67.3% 76.7% 72.4% 79.3% 70.8% %H (All HH) 95.7% 33.8% 10.4% 75.1% 25.8% 49.4% 81.8% %H (TV HH) 35.3% 10.8% 78.5% 26.9% 51.6% With 677 659 262 100 452 196 256 669 %V 25.4% 25.7% 28.1% 32.7% 23.3% 27.7% 20.7% 29.2% %H (All HH) 97.3% 38.7% 14.8% 66.8% 29.0% 37.8% 98.8% %H (TV HH) 39.8% 15.2% 68.6% 29.7% 38.8% 0 - 3 244 237 91 31 157 60 96 241 %V 9.2% 9.3% 9.8% 10.1% 8.1% 8.5% 7.8% 10.5% %H (All HH) 97.1% 37.3% 12.7% 64.3% 24.6% 39.3% 98.8% %H (TV HH) 38.4% 13.1% 66.2% 25.3% 40.5% 4 - 9 352 337 134 51 234 104 129 347 %V 13.2% 13.2% 14.4% 16.7% 12.0% 14.7% 10.4% 15.1% %H (All HH) 95.7% 38.1% 14.5% 66.5% 29.5% 36.6% 98.6% %H (TV HH) 39.8% 15.1% 69.4% 30.9% 38.3% 10 - 15 338 332 137 54 231 104 127 335 %V 12.7% 13.0% 14.7% 17.6% 11.9% 14.7% 10.3% 14.6% %H (All HH) 98.2% 40.5% 16.0% 68.3% 30.8% 37.6% 99.1% %H (TV HH) 41.3% 16.3% 69.6% 31.3% 38.3%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 204 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
1 1071 1071 272 104 765 139 626 854 %V 40.2% 41.8% 29.2% 34.0% 39.4% 19.7% 50.6% 37.2% %H (All HH) 100.0% 25.4% 9.7% 71.4% 13.0% 58.5% 79.7% %H (TV HH) 25.4% 9.7% 71.4% 13.0% 58.5% 2 801 801 328 109 610 259 351 696 %V 30.1% 31.3% 35.2% 35.6% 31.4% 36.6% 28.4% 30.3% %H (All HH) 100.0% 40.9% 13.6% 76.2% 32.3% 43.8% 86.9% %H (TV HH) 40.9% 13.6% 76.2% 32.3% 43.8% 3 425 425 192 58 359 186 173 404 %V 16.0% 16.6% 20.6% 19.0% 18.5% 26.3% 14.0% 17.6% %H (All HH) 100.0% 45.2% 13.6% 84.5% 43.8% 40.7% 95.1% %H (TV HH) 45.2% 13.6% 84.5% 43.8% 40.7% 4 176 176 84 24 144 76 69 171 %V 6.6% 6.9% 9.0% 7.8% 7.4% 10.7% 5.6% 7.5% %H (All HH) 100.0% 47.7% 13.6% 81.8% 43.2% 39.2% 97.2% %H (TV HH) 47.7% 13.6% 81.8% 43.2% 39.2% 5+ 86 86 56 10 67 48 19 86 %V 3.2% 3.4% 6.0% 3.3% 3.4% 6.8% 1.5% 3.7% %H (All HH) 100.0% 65.1% 11.6% 77.9% 55.8% 22.1% 100.0% %H (TV HH) 65.1% 11.6% 77.9% 55.8% 22.1%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 205 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
Under 20" 199 199 73 26 170 71 99 163 %V 7.5% 7.8% 7.8% 8.5% 8.7% 10.0% 8.0% 7.1% %H (All HH) 100.0% 36.7% 13.1% 85.4% 35.7% 49.7% 81.9% %H (TV HH) 36.7% 13.1% 85.4% 35.7% 49.7% 20" - 29" 640 640 238 74 545 224 321 546 %V 24.0% 25.0% 25.5% 24.2% 28.0% 31.7% 25.9% 23.8% %H (All HH) 100.0% 37.2% 11.6% 85.2% 35.0% 50.2% 85.3% %H (TV HH) 37.2% 11.6% 85.2% 35.0% 50.2% 30" - 39" 1072 1072 409 143 835 338 497 960 %V 40.2% 41.9% 43.8% 46.7% 43.0% 47.8% 40.2% 41.8% %H (All HH) 100.0% 38.2% 13.3% 77.9% 31.5% 46.4% 89.6% %H (TV HH) 38.2% 13.3% 77.9% 31.5% 46.4% 40" - 49" 1325 1325 530 184 979 408 571 1197 %V 49.7% 51.8% 56.8% 60.1% 50.4% 57.7% 46.2% 52.2% %H (All HH) 100.0% 40.0% 13.9% 73.9% 30.8% 43.1% 90.3% %H (TV HH) 40.0% 13.9% 73.9% 30.8% 43.1% 50" - 59" 579 579 293 69 405 207 198 554 %V 21.7% 22.6% 31.4% 22.5% 20.8% 29.3% 16.0% 24.1% %H (All HH) 100.0% 50.6% 11.9% 69.9% 35.8% 34.2% 95.7% %H (TV HH) 50.6% 11.9% 69.9% 35.8% 34.2% 60"+ 76 76 38 11 48 23 24 75 %V 2.9% 3.0% 4.1% 3.6% 2.5% 3.3% 1.9% 3.3% %H (All HH) 100.0% 50.0% 14.5% 63.2% 30.3% 31.6% 98.7% %H (TV HH) 50.0% 14.5% 63.2% 30.3% 31.6%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 206 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
Main living room 2537 2537 930 305 1928 707 1222 2190 %V 95.2% 99.1% 99.7% 99.7% 99.2% 100.0% 98.8% 95.4% %H (All HH) 100.0% 36.7% 12.0% 76.0% 27.9% 48.2% 86.3% %H (TV HH) 36.7% 12.0% 76.0% 27.9% 48.2% Kitchen 274 274 122 30 235 112 123 248 %V 10.3% 10.7% 13.1% 9.8% 12.1% 15.8% 9.9% 10.8% %H (All HH) 100.0% 44.5% 10.9% 85.8% 40.9% 44.9% 90.5% %H (TV HH) 44.5% 10.9% 85.8% 40.9% 44.9% Adult's bedroom 1104 1104 509 147 877 441 436 1014 %V 41.4% 43.1% 54.6% 48.0% 45.1% 62.4% 35.2% 44.2% %H (All HH) 100.0% 46.1% 13.3% 79.4% 39.9% 39.5% 91.8% %H (TV HH) 46.1% 13.3% 79.4% 39.9% 39.5% Child's bedroom 258 258 128 34 196 105 90 257 %V 9.7% 10.1% 13.7% 11.1% 10.1% 14.9% 7.3% 11.2% %H (All HH) 100.0% 49.6% 13.2% 76.0% 40.7% 34.9% 99.6% %H (TV HH) 49.6% 13.2% 76.0% 40.7% 34.9% Other bedroom 161 161 81 21 127 69 57 152 %V 6.0% 6.3% 8.7% 6.9% 6.5% 9.8% 4.6% 6.6% %H (All HH) 100.0% 50.3% 13.0% 78.9% 42.9% 35.4% 94.4% %H (TV HH) 50.3% 13.0% 78.9% 42.9% 35.4% Second living/dining room 273 273 118 40 222 108 114 252 %V 10.2% 10.7% 12.6% 13.1% 11.4% 15.3% 9.2% 11.0% %H (All HH) 100.0% 43.2% 14.7% 81.3% 39.6% 41.8% 92.3% %H (TV HH) 43.2% 14.7% 81.3% 39.6% 41.8% Study/office 38 38 16 3 28 9 19 38 %V 1.4% 1.5% 1.7% 1.0% 1.4% 1.3% 1.5% 1.7% %H (All HH) 100.0% 42.1% 7.9% 73.7% 23.7% 50.0% 100.0% %H (TV HH) 42.1% 7.9% 73.7% 23.7% 50.0% TV room 5 5 2 0 4 2 2 5 %V 0.2% 0.2% 0.2% 0.0% 0.2% 0.3% 0.2% 0.2% %H (All HH) 100.0% 40.0% 0.0% 80.0% 40.0% 40.0% 100.0% %H (TV HH) 40.0% 0.0% 80.0% 40.0% 40.0% Conservatory 81 81 32 9 73 34 39 73 %V 3.0% 3.2% 3.4% 2.9% 3.8% 4.8% 3.2% 3.2% %H (All HH) 100.0% 39.5% 11.1% 90.1% 42.0% 48.1% 90.1% %H (TV HH) 39.5% 11.1% 90.1% 42.0% 48.1% Attic or loft room 9 9 4 2 8 5 3 9 %V 0.3% 0.4% 0.4% 0.7% 0.4% 0.7% 0.2% 0.4% %H (All HH) 100.0% 44.4% 22.2% 88.9% 55.6% 33.3% 100.0% %H (TV HH) 44.4% 22.2% 88.9% 55.6% 33.3% No specific location 5 5 2 0 5 2 2 4 %V 0.2% 0.2% 0.2% 0.0% 0.3% 0.3% 0.2% 0.2% %H (All HH) 100.0% 40.0% 0.0% 100.0% 40.0% 40.0% 80.0% %H (TV HH) 40.0% 0.0% 100.0% 40.0% 40.0% Other 31 31 15 4 26 14 12 30 %V 1.2% 1.2% 1.6% 1.3% 1.3% 2.0% 1.0% 1.3% %H (All HH) 100.0% 48.4% 12.9% 83.9% 45.2% 38.7% 96.8% %H (TV HH) 48.4% 12.9% 83.9% 45.2% 38.7%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 207 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
Any DSAT provider 933 933 933 14 549 549 0 888 %V 35.0% 36.4% 100.0% 4.6% 28.2% 77.7% 0.0% 38.7% %H (All HH) 100.0% 1.5% 58.8% 58.8% 0.0% 95.2% %H (TV HH) 100.0% 1.5% 58.8% 58.8% 0.0% Sky with subcription 820 820 820 4 482 482 0 784 %V 30.8% 32.0% 87.9% 1.3% 24.8% 68.2% 0.0% 34.2% %H (All HH) 100.0% 0.5% 58.8% 58.8% 0.0% 95.6% %H (TV HH) 100.0% 0.5% 58.8% 58.8% 0.0% Sky without subscription 35 35 35 1 16 16 0 33 %V 1.3% 1.4% 3.8% 0.3% 0.8% 2.3% 0.0% 1.4% %H (All HH) 100.0% 2.9% 45.7% 45.7% 0.0% 94.3% %H (TV HH) 100.0% 2.9% 45.7% 45.7% 0.0% Freesat 71 71 71 4 45 45 0 66 %V 2.7% 2.8% 7.6% 1.3% 2.3% 6.4% 0.0% 2.9% %H (All HH) 100.0% 5.6% 63.4% 63.4% 0.0% 93.0% %H (TV HH) 100.0% 5.6% 63.4% 63.4% 0.0% Other satellite provider 48 48 48 6 25 25 0 47 %V 1.8% 1.9% 5.1% 2.0% 1.3% 3.5% 0.0% 2.0% %H (All HH) 100.0% 12.5% 52.1% 52.1% 0.0% 97.9% %H (TV HH) 100.0% 12.5% 52.1% 52.1% 0.0% DCAB 306 306 14 306 167 167 0 292 %V 11.5% 12.0% 1.5% 100.0% 8.6% 23.6% 0.0% 12.7% %H (All HH) 4.6% 100.0% 54.6% 54.6% 0.0% 95.4% %H (TV HH) 4.6% 100.0% 54.6% 54.6% 0.0% DTT 1944 1944 549 167 1944 707 1237 1627 %V 73.0% 75.9% 58.8% 54.6% 100.0% 100.0% 100.0% 70.9% %H (All HH) 100.0% 28.2% 8.6% 100.0% 36.4% 63.6% 83.7% %H (TV HH) 28.2% 8.6% 100.0% 36.4% 63.6%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 208 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
PVR 1406 1406 840 282 944 648 296 1327 %V 52.8% 54.9% 90.0% 92.2% 48.6% 91.7% 23.9% 57.8% %H (All HH) 100.0% 59.7% 20.1% 67.1% 46.1% 21.1% 94.4% %H (TV HH) 59.7% 20.1% 67.1% 46.1% 21.1% DVDR 10 10 5 1 8 5 4 8 %V 0.4% 0.4% 0.5% 0.3% 0.4% 0.7% 0.3% 0.3% %H (All HH) 100.0% 50.0% 10.0% 80.0% 50.0% 40.0% 80.0% %H (TV HH) 50.0% 10.0% 80.0% 50.0% 40.0% VCR 12 12 3 3 9 3 7 10 %V 0.5% 0.5% 0.3% 1.0% 0.5% 0.4% 0.6% 0.4% %H (All HH) 100.0% 25.0% 25.0% 75.0% 25.0% 58.3% 83.3% %H (TV HH) 25.0% 25.0% 75.0% 25.0% 58.3% Any recorder 1413 1413 840 282 952 648 304 1334 %V 53.0% 55.2% 90.0% 92.2% 49.0% 91.7% 24.6% 58.1% %H (All HH) 100.0% 59.4% 20.0% 67.4% 45.9% 21.5% 94.4% %H (TV HH) 59.4% 20.0% 67.4% 45.9% 21.5%
Receives HDTV (via STB or built-in reception) 1754 1754 774 269 1326 603 722 1615 %V 65.8% 68.5% 83.0% 87.9% 68.2% 85.3% 58.4% 70.4% %H (All HH) 100.0% 44.1% 15.3% 75.6% 34.4% 41.2% 92.1% %H (TV HH) 44.1% 15.3% 75.6% 34.4% 41.2% DVD/Blu-ray player or recorder 1531 1531 609 190 1178 491 687 1379 %V 57.5% 59.8% 65.3% 62.1% 60.6% 69.4% 55.5% 60.1% %H (All HH) 100.0% 39.8% 12.4% 76.9% 32.1% 44.9% 90.1% %H (TV HH) 39.8% 12.4% 76.9% 32.1% 44.9%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 209 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Household level data
Table 8.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2664 2560 933 306 1944 707 1237 2295 %H (All HH) 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1% %H (TV HH) 36.4% 12.0% 75.9% 27.6% 48.3%
Has broadband internet 2295 2210 888 292 1627 676 951 2295 %V 86.1% 86.3% 95.2% 95.4% 83.7% 95.6% 76.9% 100.0% %H (All HH) 96.3% 38.7% 12.7% 70.9% 29.5% 41.4% 100.0% %H (TV HH) 40.2% 13.2% 73.6% 30.6% 43.0%
Number of computers (PCs and laptops)
0 587 550 101 38 459 67 393 235 %V 22.0% 21.5% 10.8% 12.4% 23.6% 9.5% 31.8% 10.2% %H (All HH) 93.7% 17.2% 6.5% 78.2% 11.4% 67.0% 40.0% %H (TV HH) 18.4% 6.9% 83.5% 12.2% 71.5% 1 787 753 283 89 551 201 350 773 %V 29.5% 29.4% 30.3% 29.1% 28.3% 28.4% 28.3% 33.7% %H (All HH) 95.7% 36.0% 11.3% 70.0% 25.5% 44.5% 98.2% %H (TV HH) 37.6% 11.8% 73.2% 26.7% 46.5% 2 624 611 241 86 466 200 266 623 %V 23.4% 23.9% 25.8% 28.1% 24.0% 28.3% 21.5% 27.1% %H (All HH) 97.9% 38.6% 13.8% 74.7% 32.1% 42.6% 99.8% %H (TV HH) 39.4% 14.1% 76.3% 32.7% 43.5% 3 321 316 155 45 227 122 106 320 %V 12.0% 12.3% 16.6% 14.7% 11.7% 17.3% 8.6% 13.9% %H (All HH) 98.4% 48.3% 14.0% 70.7% 38.0% 33.0% 99.7% %H (TV HH) 49.1% 14.2% 71.8% 38.6% 33.5% 4 164 158 80 21 115 61 54 164 %V 6.2% 6.2% 8.6% 6.9% 5.9% 8.6% 4.4% 7.1% %H (All HH) 96.3% 48.8% 12.8% 70.1% 37.2% 32.9% 100.0% %H (TV HH) 50.6% 13.3% 72.8% 38.6% 34.2% 5+ 182 172 73 27 125 57 68 181 %V 6.8% 6.7% 7.8% 8.8% 6.4% 8.1% 5.5% 7.9% %H (All HH) 94.5% 40.1% 14.8% 68.7% 31.3% 37.4% 99.5% %H (TV HH) 42.4% 15.7% 72.7% 33.1% 39.5%
Base: BBC Yorkshire and Lincolnshire - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 210 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Set level data
Table 8.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5118 2143 648 3993 1773 2220 4603 %H 41.9% 12.7% 78.0% 34.6% 43.4% 89.9%
Under 20" 233 83 34 200 85 114 194 %V 4.6% 3.9% 5.2% 5.0% 4.8% 5.1% 4.2% %H 35.6% 14.6% 85.8% 36.5% 48.9% 83.3% 20" - 29" 820 306 90 705 292 413 703 %V 16.0% 14.3% 13.9% 17.7% 16.5% 18.6% 15.3% %H 37.3% 11.0% 86.0% 35.6% 50.4% 85.7% 30" - 39" 1363 555 185 1062 460 602 1238 %V 26.6% 25.9% 28.5% 26.6% 25.9% 27.1% 26.9% %H 40.7% 13.6% 77.9% 33.7% 44.2% 90.8% 40" - 49" 1590 672 229 1178 526 652 1455 %V 31.1% 31.4% 35.3% 29.5% 29.7% 29.4% 31.6% %H 42.3% 14.4% 74.1% 33.1% 41.0% 91.5% 50" - 59" 652 336 77 458 236 222 623 %V 12.7% 15.7% 11.9% 11.5% 13.3% 10.0% 13.5% %H 51.5% 11.8% 70.2% 36.2% 34.0% 95.6% 60"+ 81 41 14 49 25 24 80 %V 1.6% 1.9% 2.2% 1.2% 1.4% 1.1% 1.7% %H 50.6% 17.3% 60.5% 30.9% 29.6% 98.8% Don't know 379 151 19 342 149 194 310 %V 7.4% 7.0% 2.9% 8.6% 8.4% 8.7% 6.7% %H 39.8% 5.0% 90.2% 39.3% 51.2% 81.8%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 211 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Set level data
Table 8.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5118 2143 648 3993 1773 2220 4603 %H 41.9% 12.7% 78.0% 34.6% 43.4% 89.9%
Main living room 2553 936 307 1941 712 1228 2204 %V 49.9% 43.7% 47.4% 48.6% 40.2% 55.3% 47.9% %H 36.7% 12.0% 76.0% 27.9% 48.1% 86.3% Kitchen 274 122 30 235 112 123 248 %V 5.4% 5.7% 4.6% 5.9% 6.3% 5.5% 5.4% %H 44.5% 10.9% 85.8% 40.9% 44.9% 90.5% Adult's bedroom 1308 617 181 1039 542 496 1212 %V 25.6% 28.8% 27.9% 26.0% 30.6% 22.3% 26.3% %H 47.2% 13.8% 79.4% 41.4% 37.9% 92.7% Child's bedroom 339 168 45 256 140 116 336 %V 6.6% 7.8% 6.9% 6.4% 7.9% 5.2% 7.3% %H 49.6% 13.3% 75.5% 41.3% 34.2% 99.1% Other bedroom 196 106 24 153 88 65 187 %V 3.8% 4.9% 3.7% 3.8% 5.0% 2.9% 4.1% %H 54.1% 12.2% 78.1% 44.9% 33.2% 95.4% Second living/dining room 280 122 40 227 111 116 258 %V 5.5% 5.7% 6.2% 5.7% 6.3% 5.2% 5.6% %H 43.6% 14.3% 81.1% 39.6% 41.4% 92.1% Study/office 38 16 3 28 9 19 38 %V 0.7% 0.7% 0.5% 0.7% 0.5% 0.9% 0.8% %H 42.1% 7.9% 73.7% 23.7% 50.0% 100.0% TV room 5 2 0 4 2 2 5 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% %H 40.0% 0.0% 80.0% 40.0% 40.0% 100.0% Conservatory 81 32 9 73 34 39 73 %V 1.6% 1.5% 1.4% 1.8% 1.9% 1.8% 1.6% %H 39.5% 11.1% 90.1% 42.0% 48.1% 90.1% Attic or loft room 9 4 2 8 5 3 9 %V 0.2% 0.2% 0.3% 0.2% 0.3% 0.1% 0.2% %H 44.4% 22.2% 88.9% 55.6% 33.3% 100.0% No specific location 5 2 0 5 2 2 4 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% %H 40.0% 0.0% 100.0% 40.0% 40.0% 80.0% Other 32 15 5 27 15 12 30 %V 0.6% 0.7% 0.8% 0.7% 0.8% 0.5% 0.7% %H 46.9% 15.6% 84.4% 46.9% 37.5% 93.8%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 212 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Set level data
Table 8.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5118 2143 648 3993 1773 2220 4603 %H 41.9% 12.7% 78.0% 34.6% 43.4% 89.9%
PVR 2018 1306 386 1264 918 347 1924 %V 39.4% 60.9% 59.6% 31.7% 51.8% 15.6% 41.8% %H 64.7% 19.1% 62.6% 45.5% 17.2% 95.3% DVDR 10 6 1 9 5 4 9 %V 0.2% 0.3% 0.2% 0.2% 0.3% 0.2% 0.2% %H 60.0% 10.0% 90.0% 50.0% 40.0% 90.0% VCR 12 3 3 9 3 7 10 %V 0.2% 0.1% 0.5% 0.2% 0.2% 0.3% 0.2% %H 25.0% 25.0% 75.0% 25.0% 58.3% 83.3% Any recorder 2029 1308 386 1275 919 355 1933 %V 39.6% 61.0% 59.6% 31.9% 51.8% 16.0% 42.0% %H 64.5% 19.0% 62.8% 45.3% 17.5% 95.3%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 8.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5118 2143 648 3993 1773 2220 4603 %H 41.9% 12.7% 78.0% 34.6% 43.4% 89.9%
Receives HDTV (via STB or built-in reception) 2953 1428 434 2247 1133 1114 2765 %V 57.7% 66.6% 67.0% 56.3% 63.9% 50.2% 60.1% %H 48.4% 14.7% 76.1% 38.4% 37.7% 93.6% DVD/Blu-ray player or recorder 2016 838 270 1557 698 859 1837 %V 39.4% 39.1% 41.7% 39.0% 39.4% 38.7% 39.9% %H 41.6% 13.4% 77.2% 34.6% 42.6% 91.1%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 213 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Set level data
Table 8.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2558 933 306 1943 707 1236 2209 %H 36.5% 12.0% 76.0% 27.6% 48.3% 86.4%
Under 20" 13 2 2 11 2 9 7 %V 0.5% 0.2% 0.7% 0.6% 0.3% 0.7% 0.3% %H 15.4% 15.4% 84.6% 15.4% 69.2% 53.8% 20" - 29" 127 23 7 111 17 95 84 %V 5.0% 2.5% 2.3% 5.7% 2.4% 7.7% 3.8% %H 18.1% 5.5% 87.4% 13.4% 74.8% 66.1% 30" - 39" 533 145 68 421 115 306 435 %V 20.8% 15.5% 22.2% 21.7% 16.3% 24.8% 19.7% %H 27.2% 12.8% 79.0% 21.6% 57.4% 81.6% 40" - 49" 1109 413 152 826 320 506 984 %V 43.4% 44.3% 49.7% 42.5% 45.3% 40.9% 44.5% %H 37.2% 13.7% 74.5% 28.9% 45.6% 88.7% 50" - 59" 522 265 58 364 182 182 498 %V 20.4% 28.4% 19.0% 18.7% 25.7% 14.7% 22.5% %H 50.8% 11.1% 69.7% 34.9% 34.9% 95.4% 60"+ 69 34 11 45 22 23 68 %V 2.7% 3.6% 3.6% 2.3% 3.1% 1.9% 3.1% %H 49.3% 15.9% 65.2% 31.9% 33.3% 98.6% Don't know 185 51 9 165 49 116 133 %V 7.2% 5.5% 2.9% 8.5% 6.9% 9.4% 6.0% %H 27.6% 4.9% 89.2% 26.5% 62.7% 71.9%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 214 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Set level data
Table 8.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2558 933 306 1943 707 1236 2209 %H 36.5% 12.0% 76.0% 27.6% 48.3% 86.4%
PVR 1373 823 277 914 628 286 1300 %V 53.7% 88.2% 90.5% 47.0% 88.8% 23.1% 58.9% %H 59.9% 20.2% 66.6% 45.7% 20.8% 94.7% DVDR 8 4 1 8 4 4 7 %V 0.3% 0.4% 0.3% 0.4% 0.6% 0.3% 0.3% %H 50.0% 12.5% 100.0% 50.0% 50.0% 87.5% VCR 9 3 2 8 3 5 7 %V 0.4% 0.3% 0.7% 0.4% 0.4% 0.4% 0.3% %H 33.3% 22.2% 88.9% 33.3% 55.6% 77.8% Any recorder 1381 824 277 921 629 293 1306 %V 54.0% 88.3% 90.5% 47.4% 89.0% 23.7% 59.1% %H 59.7% 20.1% 66.7% 45.5% 21.2% 94.6%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 8.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2558 933 306 1943 707 1236 2209 %H 36.5% 12.0% 76.0% 27.6% 48.3% 86.4%
Receives HDTV (via STB or built-in reception) 1701 746 263 1276 575 702 1573 %V 66.5% 80.0% 85.9% 65.7% 81.3% 56.8% 71.2% %H 43.9% 15.5% 75.0% 33.8% 41.3% 92.5% DVD/Blu-ray player or recorder 1344 519 160 1036 417 619 1200 %V 52.5% 55.6% 52.3% 53.3% 59.0% 50.1% 54.3% %H 38.6% 11.9% 77.1% 31.0% 46.1% 89.3%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 215 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Set level data
Table 8.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2560 1211 342 2050 1066 985 2394 %H 47.3% 13.4% 80.1% 41.6% 38.5% 93.5%
Under 20" 220 81 33 189 83 105 187 %V 8.6% 6.7% 9.6% 9.2% 7.8% 10.7% 7.8% %H 36.8% 15.0% 85.9% 37.7% 47.7% 85.0% 20" - 29" 693 284 84 593 275 318 620 %V 27.1% 23.5% 24.6% 28.9% 25.8% 32.3% 25.9% %H 41.0% 12.1% 85.6% 39.7% 45.9% 89.5% 30" - 39" 830 410 117 641 345 296 803 %V 32.4% 33.9% 34.2% 31.3% 32.4% 30.1% 33.5% %H 49.4% 14.1% 77.2% 41.6% 35.7% 96.7% 40" - 49" 481 259 78 352 206 146 471 %V 18.8% 21.4% 22.8% 17.2% 19.3% 14.8% 19.7% %H 53.8% 16.2% 73.2% 42.8% 30.4% 97.9% 50" - 59" 129 71 19 94 55 40 124 %V 5.0% 5.9% 5.6% 4.6% 5.2% 4.1% 5.2% %H 55.0% 14.7% 72.9% 42.6% 31.0% 96.1% 60"+ 12 7 2 4 3 2 12 %V 0.5% 0.6% 0.6% 0.2% 0.3% 0.2% 0.5% %H 58.3% 16.7% 33.3% 25.0% 16.7% 100.0% Don't know 194 99 10 177 99 78 177 %V 7.6% 8.2% 2.9% 8.6% 9.3% 7.9% 7.4% %H 51.0% 5.2% 91.2% 51.0% 40.2% 91.2%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 216 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Set level data
Table 8.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2560 1211 342 2050 1066 985 2394 %H 47.3% 13.4% 80.1% 41.6% 38.5% 93.5%
PVR 645 483 109 351 290 61 624 %V 25.2% 39.9% 31.9% 17.1% 27.2% 6.2% 26.1% %H 74.9% 16.9% 54.4% 45.0% 9.5% 96.7% DVDR 2 2 0 1 1 0 2 %V 0.1% 0.2% 0.0% 0.0% 0.1% 0.0% 0.1% %H 100.0% 0.0% 50.0% 50.0% 0.0% 100.0% VCR 3 0 1 2 0 2 3 %V 0.1% 0.0% 0.3% 0.1% 0.0% 0.2% 0.1% %H 0.0% 33.3% 66.7% 0.0% 66.7% 100.0% Any recorder 648 484 109 353 291 62 627 %V 25.3% 40.0% 31.9% 17.2% 27.3% 6.3% 26.2% %H 74.7% 16.8% 54.5% 44.9% 9.6% 96.8%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 8.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2560 1211 342 2050 1066 985 2394 %H 47.3% 13.4% 80.1% 41.6% 38.5% 93.5%
Receives HDTV (via STB or built-in reception) 1252 682 170 971 559 413 1193 %V 48.9% 56.3% 49.7% 47.4% 52.4% 41.9% 49.8% %H 54.5% 13.6% 77.6% 44.6% 33.0% 95.3%
DVD/Blu-ray player or recorder 673 318 110 521 281 240 637 %V 26.3% 26.3% 32.2% 25.4% 26.4% 24.4% 26.6% %H 47.3% 16.3% 77.4% 41.8% 35.7% 94.7%
Base: BBC Yorkshire and Lincolnshire - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 217 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 6099 5854 2304 779 4328 1795 2533 5611 %H 96.0% 37.8% 12.8% 71.0% 29.4% 41.5% 92.0%
Total Children 1192 1157 453 169 795 341 454 1179 %V 19.5% 19.8% 19.7% 21.7% 18.4% 19.0% 17.9% 21.0% %H 97.1% 38.0% 14.2% 66.7% 28.6% 38.1% 98.9% 0 - 3 291 282 102 39 190 71 118 288 %V 4.8% 4.8% 4.4% 5.0% 4.4% 4.0% 4.7% 5.1% %H 96.9% 35.1% 13.4% 65.3% 24.4% 40.5% 99.0% 4 - 15 901 875 351 129 605 270 336 891 %V 14.8% 14.9% 15.2% 16.6% 14.0% 15.0% 13.3% 15.9% %H 97.1% 39.0% 14.3% 67.1% 30.0% 37.3% 98.9% 4 - 9 454 434 173 61 299 135 165 448 %V 7.4% 7.4% 7.5% 7.8% 6.9% 7.5% 6.5% 8.0% %H 95.6% 38.1% 13.4% 65.9% 29.7% 36.3% 98.7% 10 - 15 447 440 178 69 306 135 171 443 %V 7.3% 7.5% 7.7% 8.9% 7.1% 7.5% 6.8% 7.9% %H 98.4% 39.8% 15.4% 68.5% 30.2% 38.3% 99.1%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 218 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 6099 5854 2304 779 4328 1795 2533 5611 %H 96.0% 37.8% 12.8% 71.0% 29.4% 41.5% 92.0%
Total Adults (16+) 4906 4698 1851 611 3533 1454 2079 4432 %V 80.4% 80.3% 80.3% 78.4% 81.6% 81.0% 82.1% 79.0% %H 95.8% 37.7% 12.5% 72.0% 29.6% 42.4% 90.3% 16 - 19 235 213 96 40 148 84 64 232 %V 3.9% 3.6% 4.2% 5.1% 3.4% 4.7% 2.5% 4.1% %H 90.6% 40.9% 17.0% 63.0% 35.7% 27.2% 98.7% 20 - 24 384 324 109 51 237 100 137 374 %V 6.3% 5.5% 4.7% 6.5% 5.5% 5.6% 5.4% 6.7% %H 84.4% 28.4% 13.3% 61.7% 26.0% 35.7% 97.4% 25 - 34 806 758 292 102 510 200 309 791 %V 13.2% 12.9% 12.7% 13.1% 11.8% 11.1% 12.2% 14.1% %H 94.0% 36.2% 12.7% 63.3% 24.8% 38.3% 98.1% 35 - 44 735 705 297 105 493 232 261 712 %V 12.1% 12.0% 12.9% 13.5% 11.4% 12.9% 10.3% 12.7% %H 95.9% 40.4% 14.3% 67.1% 31.6% 35.5% 96.9% 45 - 54 808 789 362 132 578 296 283 776 %V 13.2% 13.5% 15.7% 16.9% 13.4% 16.5% 11.2% 13.8% %H 97.6% 44.8% 16.3% 71.5% 36.6% 35.0% 96.0% 55 - 64 749 735 326 72 575 248 328 701 %V 12.3% 12.6% 14.1% 9.2% 13.3% 13.8% 12.9% 12.5% %H 98.1% 43.5% 9.6% 76.8% 33.1% 43.8% 93.6% 65+ 1189 1173 369 109 992 295 697 847 %V 19.5% 20.0% 16.0% 14.0% 22.9% 16.4% 27.5% 15.1% %H 98.7% 31.0% 9.2% 83.4% 24.8% 58.6% 71.2%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 219 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 4906 4698 1851 611 3533 1454 2079 4432 %H 95.8% 37.7% 12.5% 72.0% 29.6% 42.4% 90.3%
AB 986 970 429 123 720 325 395 962 %V 20.1% 20.6% 23.2% 20.1% 20.4% 22.4% 19.0% 21.7% %H 98.4% 43.5% 12.5% 73.0% 33.0% 40.1% 97.6% C1 1479 1388 562 216 1028 456 573 1399 %V 30.1% 29.5% 30.4% 35.4% 29.1% 31.4% 27.6% 31.6% %H 93.8% 38.0% 14.6% 69.5% 30.8% 38.7% 94.6% C2 1110 1097 470 132 834 382 451 1008 %V 22.6% 23.4% 25.4% 21.6% 23.6% 26.3% 21.7% 22.7% %H 98.8% 42.3% 11.9% 75.1% 34.4% 40.6% 90.8% D 887 824 295 99 608 216 392 786 %V 18.1% 17.5% 15.9% 16.2% 17.2% 14.9% 18.9% 17.7% %H 92.9% 33.3% 11.2% 68.5% 24.4% 44.2% 88.6% E 445 418 95 41 343 75 268 278 %V 9.1% 8.9% 5.1% 6.7% 9.7% 5.2% 12.9% 6.3% %H 93.9% 21.3% 9.2% 77.1% 16.9% 60.2% 62.5%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 220 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 4906 4698 1851 611 3533 1454 2079 4432 %H 95.8% 37.7% 12.5% 72.0% 29.6% 42.4% 90.3%
Working full time 2241 2165 970 321 1526 732 793 2190 %V 45.7% 46.1% 52.4% 52.5% 43.2% 50.3% 38.1% 49.4% %H 96.6% 43.3% 14.3% 68.1% 32.7% 35.4% 97.7% Working part time 498 485 199 76 351 163 188 482 %V 10.2% 10.3% 10.8% 12.4% 9.9% 11.2% 9.0% 10.9% %H 97.4% 40.0% 15.3% 70.5% 32.7% 37.8% 96.8% Not working 2168 2047 682 214 1656 559 1098 1760 %V 44.2% 43.6% 36.8% 35.0% 46.9% 38.4% 52.8% 39.7% %H 94.4% 31.5% 9.9% 76.4% 25.8% 50.6% 81.2% Houseperson 2664 2560 933 306 1944 707 1237 2295 %V 54.3% 54.5% 50.4% 50.1% 55.0% 48.6% 59.5% 51.8% %H 96.1% 35.0% 11.5% 73.0% 26.5% 46.4% 86.1%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 221 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2410 2282 917 291 1708 714 995 2186 %H 94.7% 38.0% 12.1% 70.9% 29.6% 41.3% 90.7%
16 - 19 125 109 53 19 75 45 29 124 %V 5.2% 4.8% 5.8% 6.5% 4.4% 6.3% 2.9% 5.7% %H 87.2% 42.4% 15.2% 60.0% 36.0% 23.2% 99.2% 20 - 24 192 160 55 24 118 51 67 184 %V 8.0% 7.0% 6.0% 8.2% 6.9% 7.1% 6.7% 8.4% %H 83.3% 28.6% 12.5% 61.5% 26.6% 34.9% 95.8% 25 - 34 398 371 142 50 248 98 150 391 %V 16.5% 16.3% 15.5% 17.2% 14.5% 13.7% 15.1% 17.9% %H 93.2% 35.7% 12.6% 62.3% 24.6% 37.7% 98.2% 35 - 44 362 342 143 48 244 114 130 345 %V 15.0% 15.0% 15.6% 16.5% 14.3% 16.0% 13.1% 15.8% %H 94.5% 39.5% 13.3% 67.4% 31.5% 35.9% 95.3% 45 - 54 405 390 177 64 280 139 142 388 %V 16.8% 17.1% 19.3% 22.0% 16.4% 19.5% 14.3% 17.7% %H 96.3% 43.7% 15.8% 69.1% 34.3% 35.1% 95.8% 55 - 64 367 358 161 33 282 121 161 339 %V 15.2% 15.7% 17.6% 11.3% 16.5% 16.9% 16.2% 15.5% %H 97.5% 43.9% 9.0% 76.8% 33.0% 43.9% 92.4% 65+ 561 551 186 52 461 145 315 415 %V 23.3% 24.1% 20.3% 17.9% 27.0% 20.3% 31.7% 19.0% %H 98.2% 33.2% 9.3% 82.2% 25.8% 56.1% 74.0%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 222 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2410 2282 917 291 1708 714 995 2186 %H 94.7% 38.0% 12.1% 70.9% 29.6% 41.3% 90.7%
AB 484 476 205 62 354 159 195 476 %V 20.1% 20.9% 22.4% 21.3% 20.7% 22.3% 19.6% 21.8% %H 98.3% 42.4% 12.8% 73.1% 32.9% 40.3% 98.3% C1 714 656 278 100 483 219 263 680 %V 29.6% 28.7% 30.3% 34.4% 28.3% 30.7% 26.4% 31.1% %H 91.9% 38.9% 14.0% 67.6% 30.7% 36.8% 95.2% C2 593 583 251 66 439 199 240 537 %V 24.6% 25.5% 27.4% 22.7% 25.7% 27.9% 24.1% 24.6% %H 98.3% 42.3% 11.1% 74.0% 33.6% 40.5% 90.6% D 433 394 146 48 288 107 182 380 %V 18.0% 17.3% 15.9% 16.5% 16.9% 15.0% 18.3% 17.4% %H 91.0% 33.7% 11.1% 66.5% 24.7% 42.0% 87.8% E 186 173 37 15 145 30 115 113 %V 7.7% 7.6% 4.0% 5.2% 8.5% 4.2% 11.6% 5.2% %H 93.0% 19.9% 8.1% 78.0% 16.1% 61.8% 60.8%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 223 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2410 2282 917 291 1708 714 995 2186 %H 94.7% 38.0% 12.1% 70.9% 29.6% 41.3% 90.7%
Working full time 1367 1313 590 189 924 443 481 1333 %V 56.7% 57.5% 64.3% 64.9% 54.1% 62.0% 48.3% 61.0% %H 96.0% 43.2% 13.8% 67.6% 32.4% 35.2% 97.5% Working part time 126 118 42 19 88 38 50 116 %V 5.2% 5.2% 4.6% 6.5% 5.2% 5.3% 5.0% 5.3% %H 93.7% 33.3% 15.1% 69.8% 30.2% 39.7% 92.1% Not working 918 851 285 83 696 233 463 736 %V 38.1% 37.3% 31.1% 28.5% 40.7% 32.6% 46.5% 33.7% %H 92.7% 31.0% 9.0% 75.8% 25.4% 50.4% 80.2% Houseperson 653 603 199 57 460 138 322 516 %V 27.1% 26.4% 21.7% 19.6% 26.9% 19.3% 32.4% 23.6% %H 92.3% 30.5% 8.7% 70.4% 21.1% 49.3% 79.0%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 224 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2496 2416 934 320 1825 741 1084 2247 %H 96.8% 37.4% 12.8% 73.1% 29.7% 43.4% 90.0%
16 - 19 110 104 44 20 74 39 35 108 %V 4.4% 4.3% 4.7% 6.3% 4.1% 5.3% 3.2% 4.8% %H 94.5% 40.0% 18.2% 67.3% 35.5% 31.8% 98.2% 20 - 24 191 164 53 27 119 48 70 189 %V 7.7% 6.8% 5.7% 8.4% 6.5% 6.5% 6.5% 8.4% %H 85.9% 27.7% 14.1% 62.3% 25.1% 36.6% 99.0% 25 - 34 408 387 149 52 262 102 159 399 %V 16.3% 16.0% 16.0% 16.3% 14.4% 13.8% 14.7% 17.8% %H 94.9% 36.5% 12.7% 64.2% 25.0% 39.0% 97.8% 35 - 44 373 363 154 57 249 119 130 367 %V 14.9% 15.0% 16.5% 17.8% 13.6% 16.1% 12.0% 16.3% %H 97.3% 41.3% 15.3% 66.8% 31.9% 34.9% 98.4% 45 - 54 403 399 185 68 298 157 141 388 %V 16.1% 16.5% 19.8% 21.3% 16.3% 21.2% 13.0% 17.3% %H 99.0% 45.9% 16.9% 73.9% 39.0% 35.0% 96.3% 55 - 64 383 377 165 40 293 126 167 362 %V 15.3% 15.6% 17.7% 12.5% 16.1% 17.0% 15.4% 16.1% %H 98.4% 43.1% 10.4% 76.5% 32.9% 43.6% 94.5% 65+ 629 622 184 57 531 149 381 432 %V 25.2% 25.7% 19.7% 17.8% 29.1% 20.1% 35.1% 19.2% %H 98.9% 29.3% 9.1% 84.4% 23.7% 60.6% 68.7%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 225 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2496 2416 934 320 1825 741 1084 2247 %H 96.8% 37.4% 12.8% 73.1% 29.7% 43.4% 90.0%
AB 501 494 224 61 366 167 199 486 %V 20.1% 20.4% 24.0% 19.1% 20.1% 22.5% 18.4% 21.6% %H 98.6% 44.7% 12.2% 73.1% 33.3% 39.7% 97.0% C1 765 732 285 117 546 236 309 719 %V 30.6% 30.3% 30.5% 36.6% 29.9% 31.8% 28.5% 32.0% %H 95.7% 37.3% 15.3% 71.4% 30.8% 40.4% 94.0% C2 516 514 218 66 395 184 212 471 %V 20.7% 21.3% 23.3% 20.6% 21.6% 24.8% 19.6% 21.0% %H 99.6% 42.2% 12.8% 76.6% 35.7% 41.1% 91.3% D 454 430 149 51 319 109 211 406 %V 18.2% 17.8% 16.0% 15.9% 17.5% 14.7% 19.5% 18.1% %H 94.7% 32.8% 11.2% 70.3% 24.0% 46.5% 89.4% E 259 245 59 26 198 45 153 165 %V 10.4% 10.1% 6.3% 8.1% 10.8% 6.1% 14.1% 7.3% %H 94.6% 22.8% 10.0% 76.4% 17.4% 59.1% 63.7%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 226 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Yorkshire and Lincolnshire
Individual level data
Table 8.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2496 2416 934 320 1825 741 1084 2247 %H 96.8% 37.4% 12.8% 73.1% 29.7% 43.4% 90.0%
Working full time 874 852 380 132 602 290 312 857 %V 35.0% 35.3% 40.7% 41.3% 33.0% 39.1% 28.8% 38.1% %H 97.5% 43.5% 15.1% 68.9% 33.2% 35.7% 98.1% Working part time 372 367 157 57 263 126 137 366 %V 14.9% 15.2% 16.8% 17.8% 14.4% 17.0% 12.6% 16.3% %H 98.7% 42.2% 15.3% 70.7% 33.9% 36.8% 98.4% Not working 1250 1197 398 131 960 325 635 1024 %V 50.1% 49.5% 42.6% 40.9% 52.6% 43.9% 58.6% 45.6% %H 95.8% 31.8% 10.5% 76.8% 26.0% 50.8% 81.9% Houseperson 2011 1957 734 248 1484 569 915 1779 %V 80.6% 81.0% 78.6% 77.5% 81.3% 76.8% 84.4% 79.2% %H 97.3% 36.5% 12.3% 73.8% 28.3% 45.5% 88.5%
Base: BBC Yorkshire and Lincolnshire - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC North East & Cumbria Page 227
Contents Page
Household Table 9.1: Social Grade 228 Table 9.2: Houseperson Age 229 Table 9.3: Size of Household 230 Table 9.4: Presence of Children 231 Table 9.5: Number of TV sets in household 232 Table 9.6: Screen size 233 Table 9.7: Location of ANY set in household 234 Table 9.8: Platform Provider 235 Table 9.9: Recorders and other equipment 236 Table 9.10: Computers and Internet 237
Sets Table 9.11: Screen Size 238 Table 9.12: Location of set 239 Table 9.13: Recorders 240 Table 9.14: Other TV equipment 240 Table 9.15: Main Set Screen Size 241 Table 9.16: Main Set Recorders 242 Table 9.17: Main Set - Other TV equipment 242 Table 9.18: Other Sets (non-Main Set) Screen Size 243 Table 9.19: Other Set (non-Main Set) Recorders 244 Table 9.20: Other Set (non-Main Set) - Other TV equipment 244
Individuals Table 9.21: Age of Children 245 Table 9.22: Adults - Age 246 Table 9.23: Social Grade (Adults 16+) 247 Table 9.24: Working Status (Adults 16+) 248 Table 9.25: Males - Age 249 Table 9.26: Social Grade (Males 16+) 250 Table 9.27: Working Status (Males 16+) 251 Table 9.28: Females - Age 252 Table 9.29: Social Grade (Females 16+) 253 Table 9.30: Working Status (Females 16+) 254 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 228 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
AB 359 353 148 53 242 101 142 342 %V 23.3% 23.5% 26.7% 25.6% 23.2% 27.8% 20.9% 25.9% %H (All HH) 98.3% 41.2% 14.8% 67.4% 28.1% 39.6% 95.3% %H (TV HH) 41.9% 15.0% 68.6% 28.6% 40.2% C1 418 403 146 64 276 100 176 381 %V 27.1% 26.9% 26.3% 30.9% 26.5% 27.5% 26.0% 28.8% %H (All HH) 96.4% 34.9% 15.3% 66.0% 23.9% 42.1% 91.1% %H (TV HH) 36.2% 15.9% 68.5% 24.8% 43.7% C2 321 314 126 42 210 76 135 279 %V 20.8% 20.9% 22.7% 20.3% 20.2% 20.9% 19.9% 21.1% %H (All HH) 97.8% 39.3% 13.1% 65.4% 23.7% 42.1% 86.9% %H (TV HH) 40.1% 13.4% 66.9% 24.2% 43.0% D 262 256 80 31 185 55 131 210 %V 17.0% 17.1% 14.4% 15.0% 17.8% 15.2% 19.3% 15.9% %H (All HH) 97.7% 30.5% 11.8% 70.6% 21.0% 50.0% 80.2% %H (TV HH) 31.3% 12.1% 72.3% 21.5% 51.2% E 180 174 54 17 128 33 95 108 %V 11.7% 11.6% 9.7% 8.2% 12.3% 9.1% 14.0% 8.2% %H (All HH) 96.7% 30.0% 9.4% 71.1% 18.3% 52.8% 60.0% %H (TV HH) 31.0% 9.8% 73.6% 19.0% 54.6%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 229 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
Under 25 50 44 9 5 27 7 20 50 %V 3.2% 2.9% 1.6% 2.4% 2.6% 1.9% 2.9% 3.8% %H (All HH) 88.0% 18.0% 10.0% 54.0% 14.0% 40.0% 100.0% %H (TV HH) 20.5% 11.4% 61.4% 15.9% 45.5% 25 - 34 213 200 85 16 115 43 72 202 %V 13.8% 13.3% 15.3% 7.7% 11.0% 11.8% 10.6% 15.3% %H (All HH) 93.9% 39.9% 7.5% 54.0% 20.2% 33.8% 94.8% %H (TV HH) 42.5% 8.0% 57.5% 21.5% 36.0% 35 - 44 215 208 83 47 116 51 65 211 %V 14.0% 13.9% 15.0% 22.7% 11.1% 14.0% 9.6% 16.0% %H (All HH) 96.7% 38.6% 21.9% 54.0% 23.7% 30.2% 98.1% %H (TV HH) 39.9% 22.6% 55.8% 24.5% 31.3% 45 - 54 274 265 116 41 177 74 103 265 %V 17.8% 17.7% 20.9% 19.8% 17.0% 20.4% 15.2% 20.1% %H (All HH) 96.7% 42.3% 15.0% 64.6% 27.0% 37.6% 96.7% %H (TV HH) 43.8% 15.5% 66.8% 27.9% 38.9% 55 - 64 307 307 113 53 229 91 139 282 %V 19.9% 20.5% 20.4% 25.6% 22.0% 25.1% 20.5% 21.3% %H (All HH) 100.0% 36.8% 17.3% 74.6% 29.6% 45.3% 91.9% %H (TV HH) 36.8% 17.3% 74.6% 29.6% 45.3% 65 + 481 476 149 46 377 98 280 311 %V 31.2% 31.7% 26.8% 22.2% 36.2% 27.0% 41.3% 23.5% %H (All HH) 99.0% 31.0% 9.6% 78.4% 20.4% 58.2% 64.7% %H (TV HH) 31.3% 9.7% 79.2% 20.6% 58.8%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 230 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
1 501 485 127 46 371 71 300 331 %V 32.5% 32.3% 22.9% 22.2% 35.6% 19.6% 44.2% 25.1% %H (All HH) 96.8% 25.3% 9.2% 74.1% 14.2% 59.9% 66.1% %H (TV HH) 26.2% 9.5% 76.5% 14.6% 61.9% 2 557 545 214 76 391 152 238 519 %V 36.2% 36.3% 38.6% 36.7% 37.6% 41.9% 35.1% 39.3% %H (All HH) 97.8% 38.4% 13.6% 70.2% 27.3% 42.7% 93.2% %H (TV HH) 39.3% 13.9% 71.7% 27.9% 43.7% 3 234 228 102 42 140 72 68 228 %V 15.2% 15.2% 18.4% 20.3% 13.4% 19.8% 10.0% 17.3% %H (All HH) 97.4% 43.6% 17.9% 59.8% 30.8% 29.1% 97.4% %H (TV HH) 44.7% 18.4% 61.4% 31.6% 29.8% 4 172 168 82 27 101 47 54 171 %V 11.2% 11.2% 14.8% 13.0% 9.7% 12.9% 8.0% 12.9% %H (All HH) 97.7% 47.7% 15.7% 58.7% 27.3% 31.4% 99.4% %H (TV HH) 48.8% 16.1% 60.1% 28.0% 32.1% 5+ 75 74 30 16 39 22 17 73 %V 4.9% 4.9% 5.4% 7.7% 3.7% 6.1% 2.5% 5.5% %H (All HH) 98.7% 40.0% 21.3% 52.0% 29.3% 22.7% 97.3% %H (TV HH) 40.5% 21.6% 52.7% 29.7% 23.0%
Average HH size 2.22 2.23 2.44 2.49 2.10 2.46 1.90 2.37
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 231 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
Without 1188 1157 397 144 849 270 580 973 %V 77.1% 77.1% 71.5% 69.6% 81.6% 74.4% 85.5% 73.7% %H (All HH) 97.4% 33.4% 12.1% 71.5% 22.7% 48.8% 81.9% %H (TV HH) 34.3% 12.4% 73.4% 23.3% 50.1% With 352 344 158 62 192 94 98 348 %V 22.9% 22.9% 28.5% 30.0% 18.4% 25.9% 14.5% 26.3% %H (All HH) 97.7% 44.9% 17.6% 54.5% 26.7% 27.8% 98.9% %H (TV HH) 45.9% 18.0% 55.8% 27.3% 28.5% 0 - 3 119 115 49 16 63 26 37 117 %V 7.7% 7.7% 8.8% 7.7% 6.1% 7.2% 5.5% 8.9% %H (All HH) 96.6% 41.2% 13.4% 52.9% 21.8% 31.1% 98.3% %H (TV HH) 42.6% 13.9% 54.8% 22.6% 32.2% 4 - 9 181 177 83 31 99 51 48 178 %V 11.8% 11.8% 15.0% 15.0% 9.5% 14.0% 7.1% 13.5% %H (All HH) 97.8% 45.9% 17.1% 54.7% 28.2% 26.5% 98.3% %H (TV HH) 46.9% 17.5% 55.9% 28.8% 27.1% 10 - 15 168 167 78 33 88 45 43 167 %V 10.9% 11.1% 14.1% 15.9% 8.5% 12.4% 6.3% 12.6% %H (All HH) 99.4% 46.4% 19.6% 52.4% 26.8% 25.6% 99.4% %H (TV HH) 46.7% 19.8% 52.7% 26.9% 25.7%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 232 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
1 567 567 149 59 375 51 324 422 %V 36.8% 37.8% 26.8% 28.5% 36.0% 14.0% 47.8% 31.9% %H (All HH) 100.0% 26.3% 10.4% 66.1% 9.0% 57.1% 74.4% %H (TV HH) 26.3% 10.4% 66.1% 9.0% 57.1% 2 509 509 209 73 351 139 212 459 %V 33.1% 33.9% 37.7% 35.3% 33.7% 38.3% 31.3% 34.7% %H (All HH) 100.0% 41.1% 14.3% 69.0% 27.3% 41.7% 90.2% %H (TV HH) 41.1% 14.3% 69.0% 27.3% 41.7% 3 255 255 108 45 190 95 94 240 %V 16.6% 17.0% 19.5% 21.7% 18.3% 26.2% 13.9% 18.2% %H (All HH) 100.0% 42.4% 17.6% 74.5% 37.3% 36.9% 94.1% %H (TV HH) 42.4% 17.6% 74.5% 37.3% 36.9% 4 107 107 58 19 76 46 29 104 %V 6.9% 7.1% 10.5% 9.2% 7.3% 12.7% 4.3% 7.9% %H (All HH) 100.0% 54.2% 17.8% 71.0% 43.0% 27.1% 97.2% %H (TV HH) 54.2% 17.8% 71.0% 43.0% 27.1% 5+ 62 62 32 10 50 32 19 62 %V 4.0% 4.1% 5.8% 4.8% 4.8% 8.8% 2.8% 4.7% %H (All HH) 100.0% 51.6% 16.1% 80.6% 51.6% 30.6% 100.0% %H (TV HH) 51.6% 16.1% 80.6% 51.6% 30.6%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 233 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
Under 20" 136 136 53 16 115 52 63 115 %V 8.8% 9.1% 9.5% 7.7% 11.0% 14.3% 9.3% 8.7% %H (All HH) 100.0% 39.0% 11.8% 84.6% 38.2% 46.3% 84.6% %H (TV HH) 39.0% 11.8% 84.6% 38.2% 46.3% 20" - 29" 366 366 129 56 288 112 177 326 %V 23.8% 24.4% 23.2% 27.1% 27.7% 30.9% 26.1% 24.7% %H (All HH) 100.0% 35.2% 15.3% 78.7% 30.6% 48.4% 89.1% %H (TV HH) 35.2% 15.3% 78.7% 30.6% 48.4% 30" - 39" 738 738 275 97 541 199 342 630 %V 47.9% 49.2% 49.5% 46.9% 52.0% 54.8% 50.4% 47.7% %H (All HH) 100.0% 37.3% 13.1% 73.3% 27.0% 46.3% 85.4% %H (TV HH) 37.3% 13.1% 73.3% 27.0% 46.3% 40" - 49" 768 768 304 117 523 206 317 686 %V 49.9% 51.2% 54.8% 56.5% 50.2% 56.7% 46.8% 51.9% %H (All HH) 100.0% 39.6% 15.2% 68.1% 26.8% 41.3% 89.3% %H (TV HH) 39.6% 15.2% 68.1% 26.8% 41.3% 50" - 59" 383 383 197 65 234 129 105 368 %V 24.9% 25.5% 35.5% 31.4% 22.5% 35.5% 15.5% 27.9% %H (All HH) 100.0% 51.4% 17.0% 61.1% 33.7% 27.4% 96.1% %H (TV HH) 51.4% 17.0% 61.1% 33.7% 27.4% 60"+ 67 67 38 9 41 21 19 64 %V 4.4% 4.5% 6.8% 4.3% 3.9% 5.8% 2.8% 4.8% %H (All HH) 100.0% 56.7% 13.4% 61.2% 31.3% 28.4% 95.5% %H (TV HH) 56.7% 13.4% 61.2% 31.3% 28.4%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 234 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
Main living room 1481 1481 549 207 1030 360 669 1272 %V 96.2% 98.7% 98.9% 100.0% 98.9% 99.2% 98.7% 96.3% %H (All HH) 100.0% 37.1% 14.0% 69.5% 24.3% 45.2% 85.9% %H (TV HH) 37.1% 14.0% 69.5% 24.3% 45.2% Kitchen 183 183 84 26 156 87 69 167 %V 11.9% 12.2% 15.1% 12.6% 15.0% 24.0% 10.2% 12.6% %H (All HH) 100.0% 45.9% 14.2% 85.2% 47.5% 37.7% 91.3% %H (TV HH) 45.9% 14.2% 85.2% 47.5% 37.7% Adult's bedroom 696 696 307 103 501 235 267 645 %V 45.2% 46.4% 55.3% 49.8% 48.1% 64.7% 39.4% 48.8% %H (All HH) 100.0% 44.1% 14.8% 72.0% 33.8% 38.4% 92.7% %H (TV HH) 44.1% 14.8% 72.0% 33.8% 38.4% Child's bedroom 158 158 79 31 94 52 42 157 %V 10.3% 10.5% 14.2% 15.0% 9.0% 14.3% 6.2% 11.9% %H (All HH) 100.0% 50.0% 19.6% 59.5% 32.9% 26.6% 99.4% %H (TV HH) 50.0% 19.6% 59.5% 32.9% 26.6% Other bedroom 172 172 80 27 130 66 63 161 %V 11.2% 11.5% 14.4% 13.0% 12.5% 18.2% 9.3% 12.2% %H (All HH) 100.0% 46.5% 15.7% 75.6% 38.4% 36.6% 93.6% %H (TV HH) 46.5% 15.7% 75.6% 38.4% 36.6% Second living/dining room 151 151 73 26 107 58 50 140 %V 9.8% 10.1% 13.2% 12.6% 10.3% 16.0% 7.4% 10.6% %H (All HH) 100.0% 48.3% 17.2% 70.9% 38.4% 33.1% 92.7% %H (TV HH) 48.3% 17.2% 70.9% 38.4% 33.1% Study/office 29 29 11 4 22 10 12 29 %V 1.9% 1.9% 2.0% 1.9% 2.1% 2.8% 1.8% 2.2% %H (All HH) 100.0% 37.9% 13.8% 75.9% 34.5% 41.4% 100.0% %H (TV HH) 37.9% 13.8% 75.9% 34.5% 41.4% TV room 5 5 2 1 3 2 1 5 %V 0.3% 0.3% 0.4% 0.5% 0.3% 0.6% 0.1% 0.4% %H (All HH) 100.0% 40.0% 20.0% 60.0% 40.0% 20.0% 100.0% %H (TV HH) 40.0% 20.0% 60.0% 40.0% 20.0% Conservatory 41 41 18 10 36 22 14 41 %V 2.7% 2.7% 3.2% 4.8% 3.5% 6.1% 2.1% 3.1% %H (All HH) 100.0% 43.9% 24.4% 87.8% 53.7% 34.1% 100.0% %H (TV HH) 43.9% 24.4% 87.8% 53.7% 34.1% Attic or loft room 3 3 1 2 2 2 0 3 %V 0.2% 0.2% 0.2% 1.0% 0.2% 0.6% 0.0% 0.2% %H (All HH) 100.0% 33.3% 66.7% 66.7% 66.7% 0.0% 100.0% %H (TV HH) 33.3% 66.7% 66.7% 66.7% 0.0% No specific location 2 2 0 0 1 0 1 1 %V 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% %H (All HH) 100.0% 0.0% 0.0% 50.0% 0.0% 50.0% 50.0% %H (TV HH) 0.0% 0.0% 50.0% 0.0% 50.0% Other 9 9 5 1 7 4 2 8 %V 0.6% 0.6% 0.9% 0.5% 0.7% 1.1% 0.3% 0.6% %H (All HH) 100.0% 55.6% 11.1% 77.8% 44.4% 22.2% 88.9% %H (TV HH) 55.6% 11.1% 77.8% 44.4% 22.2%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 235 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
Any DSAT provider 555 555 555 7 261 261 0 516 %V 36.0% 37.0% 100.0% 3.4% 25.1% 71.9% 0.0% 39.1% %H (All HH) 100.0% 1.3% 47.0% 47.0% 0.0% 93.0% %H (TV HH) 100.0% 1.3% 47.0% 47.0% 0.0% Sky with subcription 462 462 462 3 223 223 0 430 %V 30.0% 30.8% 83.2% 1.4% 21.4% 61.4% 0.0% 32.6% %H (All HH) 100.0% 0.6% 48.3% 48.3% 0.0% 93.1% %H (TV HH) 100.0% 0.6% 48.3% 48.3% 0.0% Sky without subscription 29 29 29 1 11 11 0 25 %V 1.9% 1.9% 5.2% 0.5% 1.1% 3.0% 0.0% 1.9% %H (All HH) 100.0% 3.4% 37.9% 37.9% 0.0% 86.2% %H (TV HH) 100.0% 3.4% 37.9% 37.9% 0.0% Freesat 59 59 59 2 26 26 0 57 %V 3.8% 3.9% 10.6% 1.0% 2.5% 7.2% 0.0% 4.3% %H (All HH) 100.0% 3.4% 44.1% 44.1% 0.0% 96.6% %H (TV HH) 100.0% 3.4% 44.1% 44.1% 0.0% Other satellite provider 27 27 27 2 14 14 0 26 %V 1.8% 1.8% 4.9% 1.0% 1.3% 3.9% 0.0% 2.0% %H (All HH) 100.0% 7.4% 51.9% 51.9% 0.0% 96.3% %H (TV HH) 100.0% 7.4% 51.9% 51.9% 0.0% DCAB 207 207 7 207 105 105 0 201 %V 13.4% 13.8% 1.3% 100.0% 10.1% 28.9% 0.0% 15.2% %H (All HH) 3.4% 100.0% 50.7% 50.7% 0.0% 97.1% %H (TV HH) 3.4% 100.0% 50.7% 50.7% 0.0% DTT 1041 1041 261 105 1041 363 678 859 %V 67.6% 69.4% 47.0% 50.7% 100.0% 100.0% 100.0% 65.0% %H (All HH) 100.0% 25.1% 10.1% 100.0% 34.9% 65.1% 82.5% %H (TV HH) 25.1% 10.1% 100.0% 34.9% 65.1%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 236 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
PVR 898 898 516 199 534 346 188 831 %V 58.3% 59.9% 93.0% 96.1% 51.3% 95.3% 27.7% 62.9% %H (All HH) 100.0% 57.5% 22.2% 59.5% 38.5% 20.9% 92.5% %H (TV HH) 57.5% 22.2% 59.5% 38.5% 20.9% DVDR 16 16 6 3 14 6 8 14 %V 1.0% 1.1% 1.1% 1.4% 1.3% 1.7% 1.2% 1.1% %H (All HH) 100.0% 37.5% 18.8% 87.5% 37.5% 50.0% 87.5% %H (TV HH) 37.5% 18.8% 87.5% 37.5% 50.0% VCR 3 3 1 0 1 0 1 1 %V 0.2% 0.2% 0.2% 0.0% 0.1% 0.0% 0.1% 0.1% %H (All HH) 100.0% 33.3% 0.0% 33.3% 0.0% 33.3% 33.3% %H (TV HH) 33.3% 0.0% 33.3% 0.0% 33.3% Any recorder 908 908 516 199 544 347 197 841 %V 59.0% 60.5% 93.0% 96.1% 52.3% 95.6% 29.1% 63.7% %H (All HH) 100.0% 56.8% 21.9% 59.9% 38.2% 21.7% 92.6% %H (TV HH) 56.8% 21.9% 59.9% 38.2% 21.7%
Receives HDTV (via STB or built-in reception) 1088 1088 477 195 758 338 421 994 %V 70.6% 72.5% 85.9% 94.2% 72.8% 93.1% 62.1% 75.2% %H (All HH) 100.0% 43.8% 17.9% 69.7% 31.1% 38.7% 91.4% %H (TV HH) 43.8% 17.9% 69.7% 31.1% 38.7% DVD/Blu-ray player or recorder 865 865 322 129 621 238 384 768 %V 56.2% 57.7% 58.0% 62.3% 59.7% 65.6% 56.6% 58.1% %H (All HH) 100.0% 37.2% 14.9% 71.8% 27.5% 44.4% 88.8% %H (TV HH) 37.2% 14.9% 71.8% 27.5% 44.4%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 237 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Household level data
Table 9.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1540 1500 555 207 1041 363 678 1321 %H (All HH) 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8% %H (TV HH) 37.0% 13.8% 69.4% 24.2% 45.2%
Has broadband internet 1321 1287 516 201 859 347 512 1321 %V 85.8% 85.8% 93.0% 97.1% 82.5% 95.6% 75.5% 100.0% %H (All HH) 97.4% 39.1% 15.2% 65.0% 26.3% 38.8% 100.0% %H (TV HH) 40.1% 15.6% 66.7% 27.0% 39.8%
Number of computers (PCs and laptops)
0 350 338 92 18 256 42 214 140 %V 22.7% 22.5% 16.6% 8.7% 24.6% 11.6% 31.6% 10.6% %H (All HH) 96.6% 26.3% 5.1% 73.1% 12.0% 61.1% 40.0% %V 27.2% 5.3% 75.7% 12.4% 63.3% 1 404 393 140 49 267 75 192 396 %V 26.2% 26.2% 25.2% 23.7% 25.6% 20.7% 28.3% 30.0% %H (All HH) 97.3% 34.7% 12.1% 66.1% 18.6% 47.5% 98.0% %V 35.6% 12.5% 67.9% 19.1% 48.9% 2 347 342 142 54 233 100 133 347 %V 22.5% 22.8% 25.6% 26.1% 22.4% 27.5% 19.6% 26.3% %H (All HH) 98.6% 40.9% 15.6% 67.1% 28.8% 38.3% 100.0% %H (TV HH) 41.5% 15.8% 68.1% 29.2% 38.9% 3 207 202 86 36 139 66 72 207 %V 13.4% 13.5% 15.5% 17.4% 13.4% 18.2% 10.6% 15.7% %H (All HH) 97.6% 41.5% 17.4% 67.1% 31.9% 34.8% 100.0% %H (TV HH) 42.6% 17.8% 68.8% 32.7% 35.6% 4 117 114 48 23 75 36 39 117 %V 7.6% 7.6% 8.6% 11.1% 7.2% 9.9% 5.8% 8.9% %H (All HH) 97.4% 41.0% 19.7% 64.1% 30.8% 33.3% 100.0% %H (TV HH) 42.1% 20.2% 65.8% 31.6% 34.2% 5+ 114 112 47 28 72 43 28 114 %V 7.4% 7.5% 8.5% 13.5% 6.9% 11.8% 4.1% 8.6% %H (All HH) 98.2% 41.2% 24.6% 63.2% 37.7% 24.6% 100.0% %H (TV HH) 42.0% 25.0% 64.3% 38.4% 25.0%
Base: BBC North East & Cumbria - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 238 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Set level data
Table 9.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 3118 1297 471 2219 973 1246 2814 %H 41.6% 15.1% 71.2% 31.2% 40.0% 90.3%
Under 20" 162 65 18 138 62 75 139 %V 5.2% 5.0% 3.8% 6.2% 6.4% 6.0% 4.9% %H 40.1% 11.1% 85.2% 38.3% 46.3% 85.8% 20" - 29" 457 162 75 361 145 216 409 %V 14.7% 12.5% 15.9% 16.3% 14.9% 17.3% 14.5% %H 35.4% 16.4% 79.0% 31.7% 47.3% 89.5% 30" - 39" 946 374 128 690 283 407 826 %V 30.3% 28.8% 27.2% 31.1% 29.1% 32.7% 29.4% %H 39.5% 13.5% 72.9% 29.9% 43.0% 87.3% 40" - 49" 961 398 147 665 282 383 876 %V 30.8% 30.7% 31.2% 30.0% 29.0% 30.7% 31.1% %H 41.4% 15.3% 69.2% 29.3% 39.9% 91.2% 50" - 59" 447 233 76 274 154 120 431 %V 14.3% 18.0% 16.1% 12.3% 15.8% 9.6% 15.3% %H 52.1% 17.0% 61.3% 34.5% 26.8% 96.4% 60"+ 78 45 13 48 28 20 75 %V 2.5% 3.5% 2.8% 2.2% 2.9% 1.6% 2.7% %H 57.7% 16.7% 61.5% 35.9% 25.6% 96.2% Don't know 67 20 14 44 20 24 59 %V 2.1% 1.5% 3.0% 2.0% 2.1% 1.9% 2.1% %H 29.9% 20.9% 65.7% 29.9% 35.8% 88.1%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 239 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Set level data
Table 9.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 3118 1297 471 2219 973 1246 2814 %H 41.6% 15.1% 71.2% 31.2% 40.0% 90.3%
Main living room 1490 554 207 1037 365 673 1280 %V 47.8% 42.7% 43.9% 46.7% 37.5% 54.0% 45.5% %H 37.2% 13.9% 69.6% 24.5% 45.2% 85.9% Kitchen 184 85 26 157 88 69 168 %V 5.9% 6.6% 5.5% 7.1% 9.0% 5.5% 6.0% %H 46.2% 14.1% 85.3% 47.8% 37.5% 91.3% Adult's bedroom 787 345 116 564 269 296 734 %V 25.2% 26.6% 24.6% 25.4% 27.6% 23.8% 26.1% %H 43.8% 14.7% 71.7% 34.2% 37.6% 93.3% Child's bedroom 203 103 42 121 70 51 202 %V 6.5% 7.9% 8.9% 5.5% 7.2% 4.1% 7.2% %H 50.7% 20.7% 59.6% 34.5% 25.1% 99.5% Other bedroom 212 99 35 160 83 77 201 %V 6.8% 7.6% 7.4% 7.2% 8.5% 6.2% 7.1% %H 46.7% 16.5% 75.5% 39.2% 36.3% 94.8% Second living/dining room 153 75 26 110 59 50 143 %V 4.9% 5.8% 5.5% 5.0% 6.1% 4.0% 5.1% %H 49.0% 17.0% 71.9% 38.6% 32.7% 93.5% Study/office 29 11 4 22 10 12 29 %V 0.9% 0.8% 0.8% 1.0% 1.0% 1.0% 1.0% %H 37.9% 13.8% 75.9% 34.5% 41.4% 100.0% TV room 5 2 1 3 2 1 5 %V 0.2% 0.2% 0.2% 0.1% 0.2% 0.1% 0.2% %H 40.0% 20.0% 60.0% 40.0% 20.0% 100.0% Conservatory 41 18 10 36 22 14 41 %V 1.3% 1.4% 2.1% 1.6% 2.3% 1.1% 1.5% %H 43.9% 24.4% 87.8% 53.7% 34.1% 100.0% Attic or loft room 3 1 2 2 2 0 3 %V 0.1% 0.1% 0.4% 0.1% 0.2% 0.0% 0.1% %H 33.3% 66.7% 66.7% 66.7% 0.0% 100.0% No specific location 2 0 0 1 0 1 1 %V 0.1% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% %H 0.0% 0.0% 50.0% 0.0% 50.0% 50.0% Other 10 5 1 7 5 2 9 %V 0.3% 0.4% 0.2% 0.3% 0.5% 0.2% 0.3% %H 50.0% 10.0% 70.0% 50.0% 20.0% 90.0%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 240 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Set level data
Table 9.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 3118 1297 471 2219 973 1246 2814 %H 41.6% 15.1% 71.2% 31.2% 40.0% 90.3%
PVR 1307 815 283 711 494 217 1228 %V 41.9% 62.8% 60.1% 32.0% 50.8% 17.4% 43.6% %H 62.4% 21.7% 54.4% 37.8% 16.6% 94.0% DVDR 17 6 4 15 7 8 15 %V 0.5% 0.5% 0.8% 0.7% 0.7% 0.6% 0.5% %H 35.3% 23.5% 88.2% 41.2% 47.1% 88.2% VCR 3 1 0 1 0 1 1 %V 0.1% 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% %H 33.3% 0.0% 33.3% 0.0% 33.3% 33.3% Any recorder 1324 818 285 725 497 228 1242 %V 42.5% 63.1% 60.5% 32.7% 51.1% 18.3% 44.1% %H 61.8% 21.5% 54.8% 37.5% 17.2% 93.8%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 9.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 3118 1297 471 2219 973 1246 2814 %H 41.6% 15.1% 71.2% 31.2% 40.0% 90.3%
Receives HDTV (via STB or built-in reception) 1822 848 327 1289 633 656 1704 %V 58.4% 65.4% 69.4% 58.1% 65.1% 52.6% 60.6% %H 46.5% 17.9% 70.7% 34.7% 36.0% 93.5% DVD/Blu-ray player or recorder 1200 467 199 862 378 484 1085 %V 38.5% 36.0% 42.3% 38.8% 38.8% 38.8% 38.6% %H 38.9% 16.6% 71.8% 31.5% 40.3% 90.4%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 241 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Set level data
Table 9.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1500 555 207 1041 363 678 1286 %H 37.0% 13.8% 69.4% 24.2% 45.2% 85.7%
Under 20" 8 2 0 6 2 5 6 %V 0.5% 0.4% 0.0% 0.6% 0.6% 0.7% 0.5% %H 25.0% 0.0% 75.0% 25.0% 62.5% 75.0% 20" - 29" 79 15 8 69 13 56 59 %V 5.3% 2.7% 3.9% 6.6% 3.6% 8.3% 4.6% %H 19.0% 10.1% 87.3% 16.5% 70.9% 74.7% 30" - 39" 379 102 40 293 69 224 292 %V 25.3% 18.4% 19.3% 28.1% 19.0% 33.0% 22.7% %H 26.9% 10.6% 77.3% 18.2% 59.1% 77.0% 40" - 49" 608 219 88 420 142 277 530 %V 40.5% 39.5% 42.5% 40.3% 39.1% 40.9% 41.2% %H 36.0% 14.5% 69.1% 23.4% 45.6% 87.2% 50" - 59" 335 175 57 198 111 88 320 %V 22.3% 31.5% 27.5% 19.0% 30.6% 13.0% 24.9% %H 52.2% 17.0% 59.1% 33.1% 26.3% 95.5% 60"+ 56 32 9 34 20 14 53 %V 3.7% 5.8% 4.3% 3.3% 5.5% 2.1% 4.1% %H 57.1% 16.1% 60.7% 35.7% 25.0% 94.6% Don't know 34 9 5 21 7 14 26 %V 2.3% 1.6% 2.4% 2.0% 1.9% 2.1% 2.0% %H 26.5% 14.7% 61.8% 20.6% 41.2% 76.5%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 242 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Set level data
Table 9.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1500 555 207 1041 363 678 1286 %H 37.0% 13.8% 69.4% 24.2% 45.2% 85.7%
PVR 885 509 198 524 341 183 820 %V 59.0% 91.7% 95.7% 50.3% 93.9% 27.0% 63.8% %H 57.5% 22.4% 59.2% 38.5% 20.7% 92.7% DVDR 12 4 1 12 4 8 10 %V 0.8% 0.7% 0.5% 1.2% 1.1% 1.2% 0.8% %H 33.3% 8.3% 100.0% 33.3% 66.7% 83.3% VCR 1 1 0 1 0 1 1 %V 0.1% 0.2% 0.0% 0.1% 0.0% 0.1% 0.1% %H 100.0% 0.0% 100.0% 0.0% 100.0% 100.0% Any recorder 894 510 198 532 342 191 827 %V 59.6% 91.9% 95.7% 51.1% 94.2% 28.2% 64.3% %H 57.0% 22.1% 59.5% 38.3% 21.4% 92.5%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 9.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1500 555 207 1041 363 678 1286 %H 37.0% 13.8% 69.4% 24.2% 45.2% 85.7%
Receives HDTV (via STB or built-in reception) 1063 466 193 735 326 409 972 %V 70.9% 84.0% 93.2% 70.6% 89.8% 60.3% 75.6% %H 43.8% 18.2% 69.1% 30.7% 38.5% 91.4% DVD/Blu-ray player or recorder 727 260 104 527 190 337 637 %V 48.5% 46.8% 50.2% 50.6% 52.3% 49.7% 49.5% %H 35.8% 14.3% 72.5% 26.1% 46.4% 87.6%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 243 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Set level data
Table 9.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1618 742 264 1178 610 568 1528 %H 45.9% 16.3% 72.8% 37.7% 35.1% 94.4%
Under 20" 154 63 18 131 61 71 134 %V 9.5% 8.5% 6.8% 11.1% 10.0% 12.5% 8.8% %H 40.9% 11.7% 85.1% 39.6% 46.1% 87.0% 20" - 29" 378 147 67 292 132 160 350 %V 23.4% 19.8% 25.4% 24.8% 21.6% 28.2% 22.9% %H 38.9% 17.7% 77.2% 34.9% 42.3% 92.6% 30" - 39" 567 272 89 397 214 183 534 %V 35.0% 36.7% 33.7% 33.7% 35.1% 32.2% 34.9% %H 48.0% 15.7% 70.0% 37.7% 32.3% 94.2% 40" - 49" 353 179 59 245 140 105 345 %V 21.8% 24.1% 22.3% 20.8% 23.0% 18.5% 22.6% %H 50.7% 16.7% 69.4% 39.7% 29.7% 97.7% 50" - 59" 111 58 19 76 44 32 111 %V 6.9% 7.8% 7.2% 6.5% 7.2% 5.6% 7.3% %H 52.3% 17.1% 68.5% 39.6% 28.8% 100.0% 60"+ 22 13 4 14 8 5 21 %V 1.4% 1.8% 1.5% 1.2% 1.3% 0.9% 1.4% %H 59.1% 18.2% 63.6% 36.4% 22.7% 95.5% Don't know 34 11 8 23 12 11 33 %V 2.1% 1.5% 3.0% 2.0% 2.0% 1.9% 2.2% %H 32.4% 23.5% 67.6% 35.3% 32.4% 97.1%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 244 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Set level data
Table 9.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1618 742 264 1178 610 568 1528 %H 45.9% 16.3% 72.8% 37.7% 35.1% 94.4%
PVR 422 305 85 187 153 34 408 %V 26.1% 41.1% 32.2% 15.9% 25.1% 6.0% 26.7% %H 72.3% 20.1% 44.3% 36.3% 8.1% 96.7% DVDR 5 2 2 3 2 1 5 %V 0.3% 0.3% 0.8% 0.3% 0.3% 0.2% 0.3% %H 40.0% 40.0% 60.0% 40.0% 20.0% 100.0% VCR 1 1 0 1 0 1 1 %V 0.1% 0.1% 0.0% 0.1% 0.0% 0.2% 0.1% %H 100.0% 0.0% 100.0% 0.0% 100.0% 100.0% Any recorder 430 308 87 193 156 37 415 %V 26.6% 41.5% 33.0% 16.4% 25.6% 6.5% 27.2% %H 71.6% 20.2% 44.9% 36.3% 8.6% 96.5%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 9.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1618 742 264 1178 610 568 1528 %H 45.9% 16.3% 72.8% 37.7% 35.1% 94.4%
Receives HDTV (via STB or built-in reception) 759 382 134 554 307 247 732 %V 46.9% 51.5% 50.8% 47.0% 50.3% 43.5% 47.9% %H 50.3% 17.7% 73.0% 40.4% 32.5% 96.4%
DVD/Blu-ray player or recorder 473 207 95 335 188 147 449 %V 29.2% 27.9% 36.0% 28.4% 30.8% 25.9% 29.4% %H 43.8% 20.1% 70.8% 39.7% 31.1% 94.9%
Base: BBC North East & Cumbria - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 245 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 3418 3339 1353 514 2184 894 1290 3132 %H 97.7% 39.6% 15.0% 63.9% 26.2% 37.7% 91.6%
Total Children 592 581 259 100 318 152 166 583 %V 17.3% 17.4% 19.1% 19.5% 14.6% 17.0% 12.9% 18.6% %H 98.1% 43.8% 16.9% 53.7% 25.7% 28.0% 98.5% 0 - 3 139 134 59 19 76 32 44 136 %V 4.1% 4.0% 4.4% 3.7% 3.5% 3.6% 3.4% 4.3% %H 96.4% 42.4% 13.7% 54.7% 23.0% 31.7% 97.8% 4 - 15 453 447 200 82 241 119 122 447 %V 13.3% 13.4% 14.8% 16.0% 11.0% 13.3% 9.5% 14.3% %H 98.7% 44.2% 18.1% 53.2% 26.3% 26.9% 98.7% 4 - 9 236 233 102 41 131 66 65 231 %V 6.9% 7.0% 7.5% 8.0% 6.0% 7.4% 5.0% 7.4% %H 98.7% 43.2% 17.4% 55.5% 28.0% 27.5% 97.9% 10 - 15 217 214 98 41 110 54 56 216 %V 6.3% 6.4% 7.2% 8.0% 5.0% 6.0% 4.3% 6.9% %H 98.6% 45.2% 18.9% 50.7% 24.9% 25.8% 99.5%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 246 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 3418 3339 1353 514 2184 894 1290 3132 %H 97.7% 39.6% 15.0% 63.9% 26.2% 37.7% 91.6%
Total Adults (16+) 2826 2757 1095 414 1866 742 1124 2550 %V 82.7% 82.6% 80.9% 80.5% 85.4% 83.0% 87.1% 81.4% %H 97.6% 38.7% 14.6% 66.0% 26.3% 39.8% 90.2% 16 - 19 136 128 56 21 86 44 42 135 %V 4.0% 3.8% 4.1% 4.1% 3.9% 4.9% 3.3% 4.3% %H 94.1% 41.2% 15.4% 63.2% 32.4% 30.9% 99.3% 20 - 24 208 196 65 27 111 43 68 206 %V 6.1% 5.9% 4.8% 5.3% 5.1% 4.8% 5.3% 6.6% %H 94.2% 31.3% 13.0% 53.4% 20.7% 32.7% 99.0% 25 - 34 425 401 169 48 239 98 141 403 %V 12.4% 12.0% 12.5% 9.3% 10.9% 11.0% 10.9% 12.9% %H 94.4% 39.8% 11.3% 56.2% 23.1% 33.2% 94.8% 35 - 44 381 370 160 79 209 99 110 368 %V 11.1% 11.1% 11.8% 15.4% 9.6% 11.1% 8.5% 11.7% %H 97.1% 42.0% 20.7% 54.9% 26.0% 28.9% 96.6% 45 - 54 458 449 206 76 294 135 158 445 %V 13.4% 13.4% 15.2% 14.8% 13.5% 15.1% 12.2% 14.2% %H 98.0% 45.0% 16.6% 64.2% 29.5% 34.5% 97.2% 55 - 64 495 494 195 87 361 155 206 466 %V 14.5% 14.8% 14.4% 16.9% 16.5% 17.3% 16.0% 14.9% %H 99.8% 39.4% 17.6% 72.9% 31.3% 41.6% 94.1% 65+ 724 719 245 75 567 169 398 525 %V 21.2% 21.5% 18.1% 14.6% 26.0% 18.9% 30.9% 16.8% %H 99.3% 33.8% 10.4% 78.3% 23.3% 55.0% 72.5%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 247 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 2826 2757 1095 414 1866 742 1124 2550 %H 97.6% 38.7% 14.6% 66.0% 26.3% 39.8% 90.2%
AB 707 696 308 114 467 215 253 682 %V 25.0% 25.2% 28.1% 27.5% 25.0% 29.0% 22.5% 26.7% %H 98.4% 43.6% 16.1% 66.1% 30.4% 35.8% 96.5% C1 789 760 291 116 507 201 306 744 %V 27.9% 27.6% 26.6% 28.0% 27.2% 27.1% 27.2% 29.2% %H 96.3% 36.9% 14.7% 64.3% 25.5% 38.8% 94.3% C2 631 619 265 93 404 164 240 576 %V 22.3% 22.5% 24.2% 22.5% 21.7% 22.1% 21.4% 22.6% %H 98.1% 42.0% 14.7% 64.0% 26.0% 38.0% 91.3% D 442 433 147 61 306 105 201 382 %V 15.6% 15.7% 13.4% 14.7% 16.4% 14.2% 17.9% 15.0% %H 98.0% 33.3% 13.8% 69.2% 23.8% 45.5% 86.4% E 257 249 84 30 183 57 125 165 %V 9.1% 9.0% 7.7% 7.2% 9.8% 7.7% 11.1% 6.5% %H 96.9% 32.7% 11.7% 71.2% 22.2% 48.6% 64.2%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 248 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 2826 2757 1095 414 1866 742 1124 2550 %H 97.6% 38.7% 14.6% 66.0% 26.3% 39.8% 90.2%
Working full time 1243 1214 541 205 767 347 419 1213 %V 44.0% 44.0% 49.4% 49.5% 41.1% 46.8% 37.3% 47.6% %H 97.7% 43.5% 16.5% 61.7% 27.9% 33.7% 97.6% Working part time 276 272 105 49 179 75 105 270 %V 9.8% 9.9% 9.6% 11.8% 9.6% 10.1% 9.3% 10.6% %H 98.6% 38.0% 17.8% 64.9% 27.2% 38.0% 97.8% Not working 1307 1271 449 159 920 320 600 1067 %V 46.2% 46.1% 41.0% 38.4% 49.3% 43.1% 53.4% 41.8% %H 97.2% 34.4% 12.2% 70.4% 24.5% 45.9% 81.6% Houseperson 1540 1500 555 207 1041 363 678 1321 %V 54.5% 54.4% 50.7% 50.0% 55.8% 48.9% 60.3% 51.8% %H 97.4% 36.0% 13.4% 67.6% 23.6% 44.0% 85.8%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 249 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1372 1339 540 203 887 358 529 1238 %H 97.6% 39.4% 14.8% 64.7% 26.1% 38.6% 90.2%
16 - 19 69 65 30 13 41 22 19 68 %V 5.0% 4.9% 5.6% 6.4% 4.6% 6.1% 3.6% 5.5% %H 94.2% 43.5% 18.8% 59.4% 31.9% 27.5% 98.6% 20 - 24 105 104 38 12 51 22 28 104 %V 7.7% 7.8% 7.0% 5.9% 5.7% 6.1% 5.3% 8.4% %H 99.0% 36.2% 11.4% 48.6% 21.0% 26.7% 99.0% 25 - 34 218 206 82 29 127 51 77 205 %V 15.9% 15.4% 15.2% 14.3% 14.3% 14.2% 14.6% 16.6% %H 94.5% 37.6% 13.3% 58.3% 23.4% 35.3% 94.0% 35 - 44 184 178 78 36 99 45 54 175 %V 13.4% 13.3% 14.4% 17.7% 11.2% 12.6% 10.2% 14.1% %H 96.7% 42.4% 19.6% 53.8% 24.5% 29.3% 95.1% 45 - 54 218 213 95 39 137 62 75 210 %V 15.9% 15.9% 17.6% 19.2% 15.4% 17.3% 14.2% 17.0% %H 97.7% 43.6% 17.9% 62.8% 28.4% 34.4% 96.3% 55 - 64 241 241 95 38 178 74 104 223 %V 17.6% 18.0% 17.6% 18.7% 20.1% 20.7% 19.7% 18.0% %H 100.0% 39.4% 15.8% 73.9% 30.7% 43.2% 92.5% 65+ 336 332 122 37 254 83 171 254 %V 24.5% 24.8% 22.6% 18.2% 28.6% 23.2% 32.3% 20.5% %H 98.8% 36.3% 11.0% 75.6% 24.7% 50.9% 75.6%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 250 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1372 1339 540 203 887 358 529 1238 %H 97.6% 39.4% 14.8% 64.7% 26.1% 38.6% 90.2%
AB 347 340 154 57 223 107 117 334 %V 25.3% 25.4% 28.5% 28.1% 25.1% 29.9% 22.1% 27.0% %H 98.0% 44.4% 16.4% 64.3% 30.8% 33.7% 96.3% C1 363 352 141 49 229 97 133 348 %V 26.5% 26.3% 26.1% 24.1% 25.8% 27.1% 25.1% 28.1% %H 97.0% 38.8% 13.5% 63.1% 26.7% 36.6% 95.9% C2 344 336 140 52 217 83 134 309 %V 25.1% 25.1% 25.9% 25.6% 24.5% 23.2% 25.3% 25.0% %H 97.7% 40.7% 15.1% 63.1% 24.1% 39.0% 89.8% D 201 196 66 30 135 46 89 173 %V 14.7% 14.6% 12.2% 14.8% 15.2% 12.8% 16.8% 14.0% %H 97.5% 32.8% 14.9% 67.2% 22.9% 44.3% 86.1% E 118 114 38 15 82 26 57 74 %V 8.6% 8.5% 7.0% 7.4% 9.2% 7.3% 10.8% 6.0% %H 96.6% 32.2% 12.7% 69.5% 22.0% 48.3% 62.7%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 251 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1372 1339 540 203 887 358 529 1238 %H 97.6% 39.4% 14.8% 64.7% 26.1% 38.6% 90.2%
Working full time 740 722 317 121 455 201 254 718 %V 53.9% 53.9% 58.7% 59.6% 51.3% 56.1% 48.0% 58.0% %H 97.6% 42.8% 16.4% 61.5% 27.2% 34.3% 97.0% Working part time 53 51 18 11 34 15 19 50 %V 3.9% 3.8% 3.3% 5.4% 3.8% 4.2% 3.6% 4.0% %H 96.2% 34.0% 20.8% 64.2% 28.3% 35.8% 94.3% Not working 579 566 204 71 398 142 255 469 %V 42.2% 42.3% 37.8% 35.0% 44.9% 39.7% 48.2% 37.9% %H 97.8% 35.2% 12.3% 68.7% 24.5% 44.0% 81.0% Houseperson 325 310 94 33 220 53 166 239 %V 23.7% 23.2% 17.4% 16.3% 24.8% 14.8% 31.4% 19.3% %H 95.4% 28.9% 10.2% 67.7% 16.3% 51.1% 73.5%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 252 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1454 1419 555 210 979 384 595 1312 %H 97.6% 38.2% 14.4% 67.3% 26.4% 40.9% 90.2%
16 - 19 67 63 26 9 45 22 23 67 %V 4.6% 4.4% 4.7% 4.3% 4.6% 5.7% 3.9% 5.1% %H 94.0% 38.8% 13.4% 67.2% 32.8% 34.3% 100.0% 20 - 24 103 92 27 15 60 21 40 102 %V 7.1% 6.5% 4.9% 7.1% 6.1% 5.5% 6.7% 7.8% %H 89.3% 26.2% 14.6% 58.3% 20.4% 38.8% 99.0% 25 - 34 207 195 87 20 112 47 65 198 %V 14.2% 13.7% 15.7% 9.5% 11.4% 12.2% 10.9% 15.1% %H 94.2% 42.0% 9.7% 54.1% 22.7% 31.4% 95.7% 35 - 44 196 192 81 44 109 53 56 194 %V 13.5% 13.5% 14.6% 21.0% 11.1% 13.8% 9.4% 14.8% %H 98.0% 41.3% 22.4% 55.6% 27.0% 28.6% 99.0% 45 - 54 240 236 111 37 157 74 83 236 %V 16.5% 16.6% 20.0% 17.6% 16.0% 19.3% 13.9% 18.0% %H 98.3% 46.3% 15.4% 65.4% 30.8% 34.6% 98.3% 55 - 64 253 253 100 49 183 81 103 244 %V 17.4% 17.8% 18.0% 23.3% 18.7% 21.1% 17.3% 18.6% %H 100.0% 39.5% 19.4% 72.3% 32.0% 40.7% 96.4% 65+ 388 387 123 38 313 86 227 271 %V 26.7% 27.3% 22.2% 18.1% 32.0% 22.4% 38.2% 20.7% %H 99.7% 31.7% 9.8% 80.7% 22.2% 58.5% 69.8%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 253 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1454 1419 555 210 979 384 595 1312 %H 97.6% 38.2% 14.4% 67.3% 26.4% 40.9% 90.2%
AB 361 356 153 56 244 108 136 348 %V 24.8% 25.1% 27.6% 26.7% 24.9% 28.1% 22.9% 26.5% %H 98.6% 42.4% 15.5% 67.6% 29.9% 37.7% 96.4% C1 426 408 150 67 277 105 173 396 %V 29.3% 28.8% 27.0% 31.9% 28.3% 27.3% 29.1% 30.2% %H 95.8% 35.2% 15.7% 65.0% 24.6% 40.6% 93.0% C2 287 283 125 40 187 81 106 267 %V 19.7% 19.9% 22.5% 19.0% 19.1% 21.1% 17.8% 20.4% %H 98.6% 43.6% 13.9% 65.2% 28.2% 36.9% 93.0% D 241 237 81 31 170 58 112 209 %V 16.6% 16.7% 14.6% 14.8% 17.4% 15.1% 18.8% 15.9% %H 98.3% 33.6% 12.9% 70.5% 24.1% 46.5% 86.7% E 139 135 46 16 100 32 69 91 %V 9.6% 9.5% 8.3% 7.6% 10.2% 8.3% 11.6% 6.9% %H 97.1% 33.1% 11.5% 71.9% 23.0% 49.6% 65.5%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 254 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North East & Cumbria
Individual level data
Table 9.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1454 1419 555 210 979 384 595 1312 %H 97.6% 38.2% 14.4% 67.3% 26.4% 40.9% 90.2%
Working full time 502 492 224 84 312 147 165 494 %V 34.5% 34.7% 40.4% 40.0% 31.9% 38.3% 27.7% 37.7% %H 98.0% 44.6% 16.7% 62.2% 29.3% 32.9% 98.4% Working part time 223 221 86 38 145 60 85 220 %V 15.3% 15.6% 15.5% 18.1% 14.8% 15.6% 14.3% 16.8% %H 99.1% 38.6% 17.0% 65.0% 26.9% 38.1% 98.7% Not working 728 705 245 88 522 177 345 598 %V 50.1% 49.7% 44.1% 41.9% 53.3% 46.1% 58.0% 45.6% %H 96.8% 33.7% 12.1% 71.7% 24.3% 47.4% 82.1% Houseperson 1215 1191 461 173 822 310 512 1083 %V 83.6% 83.9% 83.1% 82.4% 84.0% 80.7% 86.1% 82.5% %H 98.0% 37.9% 14.2% 67.7% 25.5% 42.1% 89.1%
Base: BBC North East & Cumbria - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC North West Page 255
Contents Page
Household Table 10.1: Social Grade 256 Table 10.2: Houseperson Age 257 Table 10.3: Size of Household 258 Table 10.4: Presence of Children 259 Table 10.5: Number of TV sets in household 260 Table 10.6: Screen size 261 Table 10.7: Location of ANY set in household 262 Table 10.8: Platform Provider 263 Table 10.9: Recorders and other equipment 264 Table 10.10: Computers and Internet 265
Sets Table 10.11: Screen Size 266 Table 10.12: Location of set 267 Table 10.13: Recorders 268 Table 10.14: Other TV equipment 268 Table 10.15: Main Set Screen Size 269 Table 10.16: Main Set Recorders 270 Table 10.17: Main Set - Other TV equipment 270 Table 10.18: Other Sets (non-Main Set) Screen Size 271 Table 10.19: Other Set (non-Main Set) Recorders 272 Table 10.20: Other Set (non-Main Set) - Other TV equipment 272
Individuals Table 10.21: Age of Children 273 Table 10.22: Adults - Age 274 Table 10.23: Social Grade (Adults 16+) 275 Table 10.24: Working Status (Adults 16+) 276 Table 10.25: Males - Age 277 Table 10.26: Social Grade (Males 16+) 278 Table 10.27: Working Status (Males 16+) 279 Table 10.28: Females - Age 280 Table 10.29: Social Grade (Females 16+) 281 Table 10.30: Working Status (Females 16+) 282 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 256 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
AB 585 567 241 83 356 141 215 566 %V 19.0% 19.2% 23.8% 17.2% 18.8% 23.7% 16.6% 21.4% %H (All HH) 96.9% 41.2% 14.2% 60.9% 24.1% 36.8% 96.8% %H (TV HH) 42.5% 14.6% 62.8% 24.9% 37.9% C1 816 785 270 140 492 168 324 755 %V 26.6% 26.6% 26.7% 29.0% 26.0% 28.3% 25.0% 28.6% %H (All HH) 96.2% 33.1% 17.2% 60.3% 20.6% 39.7% 92.5% %H (TV HH) 34.4% 17.8% 62.7% 21.4% 41.3% C2 524 511 196 107 316 130 186 474 %V 17.1% 17.3% 19.3% 22.2% 16.7% 21.9% 14.4% 17.9% %H (All HH) 97.5% 37.4% 20.4% 60.3% 24.8% 35.5% 90.5% %H (TV HH) 38.4% 20.9% 61.8% 25.4% 36.4% D 528 500 156 82 316 89 227 439 %V 17.2% 16.9% 15.4% 17.0% 16.7% 15.0% 17.5% 16.6% %H (All HH) 94.7% 29.5% 15.5% 59.8% 16.9% 43.0% 83.1% %H (TV HH) 31.2% 16.4% 63.2% 17.8% 45.4% E 618 589 150 72 410 66 344 407 %V 20.1% 20.0% 14.8% 14.9% 21.7% 11.1% 26.6% 15.4% %H (All HH) 95.3% 24.3% 11.7% 66.3% 10.7% 55.7% 65.9% %H (TV HH) 25.5% 12.2% 69.6% 11.2% 58.4%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 257 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
Under 25 115 100 20 18 48 9 39 106 %V 3.7% 3.4% 2.0% 3.7% 2.5% 1.5% 3.0% 4.0% %H (All HH) 87.0% 17.4% 15.7% 41.7% 7.8% 33.9% 92.2% %H (TV HH) 20.0% 18.0% 48.0% 9.0% 39.0% 25 - 34 476 435 145 60 215 62 153 458 %V 15.5% 14.7% 14.3% 12.4% 11.4% 10.4% 11.8% 17.3% %H (All HH) 91.4% 30.5% 12.6% 45.2% 13.0% 32.1% 96.2% %H (TV HH) 33.3% 13.8% 49.4% 14.3% 35.2% 35 - 44 478 452 181 81 238 81 157 457 %V 15.6% 15.3% 17.9% 16.8% 12.6% 13.6% 12.1% 17.3% %H (All HH) 94.6% 37.9% 16.9% 49.8% 16.9% 32.8% 95.6% %H (TV HH) 40.0% 17.9% 52.7% 17.9% 34.7% 45 - 54 563 548 221 104 343 140 202 535 %V 18.3% 18.6% 21.8% 21.5% 18.1% 23.6% 15.6% 20.3% %H (All HH) 97.3% 39.3% 18.5% 60.9% 24.9% 35.9% 95.0% %H (TV HH) 40.3% 19.0% 62.6% 25.5% 36.9% 55 - 64 556 542 195 107 371 135 237 500 %V 18.1% 18.4% 19.2% 22.2% 19.6% 22.7% 18.3% 18.9% %H (All HH) 97.5% 35.1% 19.2% 66.7% 24.3% 42.6% 89.9% %H (TV HH) 36.0% 19.7% 68.5% 24.9% 43.7% 65 + 882 875 250 113 674 167 507 584 %V 28.7% 29.6% 24.7% 23.4% 35.7% 28.1% 39.2% 22.1% %H (All HH) 99.2% 28.3% 12.8% 76.4% 18.9% 57.5% 66.2% %H (TV HH) 28.6% 12.9% 77.0% 19.1% 57.9%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 258 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
1 988 930 225 108 675 116 558 677 %V 32.2% 31.5% 22.2% 22.4% 35.7% 19.5% 43.1% 25.6% %H (All HH) 94.1% 22.8% 10.9% 68.3% 11.7% 56.5% 68.5% %H (TV HH) 24.2% 11.6% 72.6% 12.5% 60.0% 2 1041 1006 359 165 665 231 434 940 %V 33.9% 34.1% 35.4% 34.2% 35.2% 38.9% 33.5% 35.6% %H (All HH) 96.6% 34.5% 15.9% 63.9% 22.2% 41.7% 90.3% %H (TV HH) 35.7% 16.4% 66.1% 23.0% 43.1% 3 472 462 188 94 262 112 150 460 %V 15.4% 15.7% 18.6% 19.5% 13.9% 18.9% 11.6% 17.4% %H (All HH) 97.9% 39.8% 19.9% 55.5% 23.7% 31.8% 97.5% %H (TV HH) 40.7% 20.3% 56.7% 24.2% 32.5% 4 369 359 153 75 201 98 103 364 %V 12.0% 12.2% 15.1% 15.5% 10.6% 16.5% 8.0% 13.8% %H (All HH) 97.3% 41.5% 20.3% 54.5% 26.6% 27.9% 98.6% %H (TV HH) 42.6% 20.9% 56.0% 27.3% 28.7% 5+ 202 195 88 40 86 37 50 200 %V 6.6% 6.6% 8.7% 8.3% 4.6% 6.2% 3.9% 7.6% %H (All HH) 96.5% 43.6% 19.8% 42.6% 18.3% 24.8% 99.0% %H (TV HH) 45.1% 20.5% 44.1% 19.0% 25.6%
Average HH size 2.30 2.32 2.57 2.58 2.15 2.53 1.97 2.46
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 259 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
Without 2298 2196 698 349 1495 434 1061 1883 %V 74.8% 74.4% 68.9% 72.3% 79.1% 73.1% 81.9% 71.3% %H (All HH) 95.6% 30.4% 15.2% 65.1% 18.9% 46.2% 81.9% %H (TV HH) 31.8% 15.9% 68.1% 19.8% 48.3% With 774 756 315 134 394 160 234 759 %V 25.2% 25.6% 31.1% 27.7% 20.8% 26.9% 18.1% 28.7% %H (All HH) 97.7% 40.7% 17.3% 50.9% 20.7% 30.2% 98.1% %H (TV HH) 41.7% 17.7% 52.1% 21.2% 31.0% 0 - 3 289 278 116 41 122 42 80 280 %V 9.4% 9.4% 11.5% 8.5% 6.5% 7.1% 6.2% 10.6% %H (All HH) 96.2% 40.1% 14.2% 42.2% 14.5% 27.7% 96.9% %H (TV HH) 41.7% 14.7% 43.9% 15.1% 28.8% 4 - 9 405 394 163 67 206 83 123 396 %V 13.2% 13.3% 16.1% 13.9% 10.9% 14.0% 9.5% 15.0% %H (All HH) 97.3% 40.2% 16.5% 50.9% 20.5% 30.4% 97.8% %H (TV HH) 41.4% 17.0% 52.3% 21.1% 31.2% 10 - 15 384 378 163 75 207 96 111 380 %V 12.5% 12.8% 16.1% 15.5% 11.0% 16.2% 8.6% 14.4% %H (All HH) 98.4% 42.4% 19.5% 53.9% 25.0% 28.9% 99.0% %H (TV HH) 43.1% 19.8% 54.8% 25.4% 29.4%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 260 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
1 1225 1225 326 147 720 83 637 952 %V 39.9% 41.5% 32.2% 30.4% 38.1% 14.0% 49.2% 36.0% %H (All HH) 100.0% 26.6% 12.0% 58.8% 6.8% 52.0% 77.7% %H (TV HH) 26.6% 12.0% 58.8% 6.8% 52.0% 2 984 984 359 173 639 225 414 875 %V 32.0% 33.3% 35.4% 35.8% 33.8% 37.9% 32.0% 33.1% %H (All HH) 100.0% 36.5% 17.6% 64.9% 22.9% 42.1% 88.9% %H (TV HH) 36.5% 17.6% 64.9% 22.9% 42.1% 3 475 475 203 98 330 162 168 453 %V 15.5% 16.1% 20.0% 20.3% 17.5% 27.3% 13.0% 17.2% %H (All HH) 100.0% 42.7% 20.6% 69.5% 34.1% 35.4% 95.4% %H (TV HH) 42.7% 20.6% 69.5% 34.1% 35.4% 4 191 191 85 46 140 83 57 189 %V 6.2% 6.5% 8.4% 9.5% 7.4% 14.0% 4.4% 7.2% %H (All HH) 100.0% 44.5% 24.1% 73.3% 43.5% 29.8% 99.0% %H (TV HH) 44.5% 24.1% 73.3% 43.5% 29.8% 5+ 78 78 39 19 61 41 20 78 %V 2.5% 2.6% 3.8% 3.9% 3.2% 6.9% 1.5% 3.0% %H (All HH) 100.0% 50.0% 24.4% 78.2% 52.6% 25.6% 100.0% %H (TV HH) 50.0% 24.4% 78.2% 52.6% 25.6%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 261 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
Under 20" 163 163 57 31 133 60 72 149 %V 5.3% 5.5% 5.6% 6.4% 7.0% 10.1% 5.6% 5.6% %H (All HH) 100.0% 35.0% 19.0% 81.6% 36.8% 44.2% 91.4% %H (TV HH) 35.0% 19.0% 81.6% 36.8% 44.2% 20" - 29" 729 729 248 122 549 210 338 622 %V 23.7% 24.7% 24.5% 25.3% 29.0% 35.4% 26.1% 23.6% %H (All HH) 100.0% 34.0% 16.7% 75.3% 28.8% 46.4% 85.3% %H (TV HH) 34.0% 16.7% 75.3% 28.8% 46.4% 30" - 39" 1558 1558 518 259 1066 348 719 1338 %V 50.7% 52.8% 51.1% 53.6% 56.4% 58.6% 55.5% 50.7% %H (All HH) 100.0% 33.2% 16.6% 68.4% 22.3% 46.1% 85.9% %H (TV HH) 33.2% 16.6% 68.4% 22.3% 46.1% 40" - 49" 1420 1420 563 270 885 361 524 1307 %V 46.2% 48.1% 55.6% 55.9% 46.8% 60.8% 40.5% 49.5% %H (All HH) 100.0% 39.6% 19.0% 62.3% 25.4% 36.9% 92.0% %H (TV HH) 39.6% 19.0% 62.3% 25.4% 36.9% 50" - 59" 561 561 243 113 328 161 166 538 %V 18.3% 19.0% 24.0% 23.4% 17.4% 27.1% 12.8% 20.4% %H (All HH) 100.0% 43.3% 20.1% 58.5% 28.7% 29.6% 95.9% %H (TV HH) 43.3% 20.1% 58.5% 28.7% 29.6% 60"+ 76 76 41 13 42 22 20 75 %V 2.5% 2.6% 4.0% 2.7% 2.2% 3.7% 1.5% 2.8% %H (All HH) 100.0% 53.9% 17.1% 55.3% 28.9% 26.3% 98.7% %H (TV HH) 53.9% 17.1% 55.3% 28.9% 26.3%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 262 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
Main living room 2928 2928 1008 481 1877 593 1284 2527 %V 95.3% 99.2% 99.5% 99.6% 99.3% 99.8% 99.2% 95.7% %H (All HH) 100.0% 34.4% 16.4% 64.1% 20.3% 43.9% 86.3% %H (TV HH) 34.4% 16.4% 64.1% 20.3% 43.9% Kitchen 214 214 99 36 167 87 80 201 %V 7.0% 7.2% 9.8% 7.5% 8.8% 14.6% 6.2% 7.6% %H (All HH) 100.0% 46.3% 16.8% 78.0% 40.7% 37.4% 93.9% %H (TV HH) 46.3% 16.8% 78.0% 40.7% 37.4% Adult's bedroom 1387 1387 542 272 948 410 538 1278 %V 45.1% 47.0% 53.5% 56.3% 50.2% 69.0% 41.5% 48.4% %H (All HH) 100.0% 39.1% 19.6% 68.3% 29.6% 38.8% 92.1% %H (TV HH) 39.1% 19.6% 68.3% 29.6% 38.8% Child's bedroom 221 221 94 47 144 79 66 215 %V 7.2% 7.5% 9.3% 9.7% 7.6% 13.3% 5.1% 8.1% %H (All HH) 100.0% 42.5% 21.3% 65.2% 35.7% 29.9% 97.3% %H (TV HH) 42.5% 21.3% 65.2% 35.7% 29.9% Other bedroom 210 210 88 50 146 75 72 202 %V 6.8% 7.1% 8.7% 10.4% 7.7% 12.6% 5.6% 7.6% %H (All HH) 100.0% 41.9% 23.8% 69.5% 35.7% 34.3% 96.2% %H (TV HH) 41.9% 23.8% 69.5% 35.7% 34.3% Second living/dining room 326 326 141 74 236 126 110 313 %V 10.6% 11.0% 13.9% 15.3% 12.5% 21.2% 8.5% 11.9% %H (All HH) 100.0% 43.3% 22.7% 72.4% 38.7% 33.7% 96.0% %H (TV HH) 43.3% 22.7% 72.4% 38.7% 33.7% Study/office 27 27 14 3 19 10 9 27 %V 0.9% 0.9% 1.4% 0.6% 1.0% 1.7% 0.7% 1.0% %H (All HH) 100.0% 51.9% 11.1% 70.4% 37.0% 33.3% 100.0% %H (TV HH) 51.9% 11.1% 70.4% 37.0% 33.3% TV room 13 13 7 3 9 5 3 13 %V 0.4% 0.4% 0.7% 0.6% 0.5% 0.8% 0.2% 0.5% %H (All HH) 100.0% 53.8% 23.1% 69.2% 38.5% 23.1% 100.0% %H (TV HH) 53.8% 23.1% 69.2% 38.5% 23.1% Conservatory 51 51 27 10 39 24 15 50 %V 1.7% 1.7% 2.7% 2.1% 2.1% 4.0% 1.2% 1.9% %H (All HH) 100.0% 52.9% 19.6% 76.5% 47.1% 29.4% 98.0% %H (TV HH) 52.9% 19.6% 76.5% 47.1% 29.4% Attic or loft room 6 6 4 0 5 3 2 6 %V 0.2% 0.2% 0.4% 0.0% 0.3% 0.5% 0.2% 0.2% %H (All HH) 100.0% 66.7% 0.0% 83.3% 50.0% 33.3% 100.0% %H (TV HH) 66.7% 0.0% 83.3% 50.0% 33.3% No specific location 2 2 0 0 2 0 1 2 %V 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% %H (All HH) 100.0% 0.0% 0.0% 100.0% 0.0% 50.0% 100.0% %H (TV HH) 0.0% 0.0% 100.0% 0.0% 50.0% Other 16 16 7 1 12 5 7 15 %V 0.5% 0.5% 0.7% 0.2% 0.6% 0.8% 0.5% 0.6% %H (All HH) 100.0% 43.8% 6.3% 75.0% 31.3% 43.8% 93.8% %H (TV HH) 43.8% 6.3% 75.0% 31.3% 43.8%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 263 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
Any DSAT provider 1013 1013 1013 11 398 398 0 946 %V 33.0% 34.3% 100.0% 2.3% 21.1% 67.0% 0.0% 35.8% %H (All HH) 100.0% 1.1% 39.3% 39.3% 0.0% 93.4% %H (TV HH) 100.0% 1.1% 39.3% 39.3% 0.0% Sky with subcription 911 911 911 7 350 350 0 856 %V 29.7% 30.9% 89.9% 1.4% 18.5% 58.9% 0.0% 32.4% %H (All HH) 100.0% 0.8% 38.4% 38.4% 0.0% 94.0% %H (TV HH) 100.0% 0.8% 38.4% 38.4% 0.0% Sky without subscription 30 30 30 1 11 11 0 25 %V 1.0% 1.0% 3.0% 0.2% 0.6% 1.9% 0.0% 0.9% %H (All HH) 100.0% 3.3% 36.7% 36.7% 0.0% 83.3% %H (TV HH) 100.0% 3.3% 36.7% 36.7% 0.0% Freesat 60 60 60 2 33 33 0 57 %V 2.0% 2.0% 5.9% 0.4% 1.7% 5.6% 0.0% 2.2% %H (All HH) 100.0% 3.3% 55.0% 55.0% 0.0% 95.0% %H (TV HH) 100.0% 3.3% 55.0% 55.0% 0.0% Other satellite provider 37 37 37 2 19 19 0 33 %V 1.2% 1.3% 3.7% 0.4% 1.0% 3.2% 0.0% 1.2% %H (All HH) 100.0% 5.4% 51.4% 51.4% 0.0% 89.2% %H (TV HH) 100.0% 5.4% 51.4% 51.4% 0.0% DCAB 483 483 11 483 201 201 0 460 %V 15.7% 16.4% 1.1% 100.0% 10.6% 33.8% 0.0% 17.4% %H (All HH) 2.3% 100.0% 41.6% 41.6% 0.0% 95.2% %H (TV HH) 2.3% 100.0% 41.6% 41.6% 0.0% DTT 1890 1890 398 201 1890 594 1295 1546 %V 61.5% 64.0% 39.3% 41.6% 100.0% 100.0% 100.0% 58.5% %H (All HH) 100.0% 21.1% 10.6% 100.0% 31.4% 68.5% 81.8% %H (TV HH) 21.1% 10.6% 100.0% 31.4% 68.5%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 264 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
PVR 1648 1648 941 463 808 554 253 1546 %V 53.6% 55.8% 92.9% 95.9% 42.8% 93.3% 19.5% 58.5% %H (All HH) 100.0% 57.1% 28.1% 49.0% 33.6% 15.4% 93.8% %H (TV HH) 57.1% 28.1% 49.0% 33.6% 15.4% DVDR 27 27 12 4 22 9 12 23 %V 0.9% 0.9% 1.2% 0.8% 1.2% 1.5% 0.9% 0.9% %H (All HH) 100.0% 44.4% 14.8% 81.5% 33.3% 44.4% 85.2% %H (TV HH) 44.4% 14.8% 81.5% 33.3% 44.4% VCR 11 11 4 1 10 4 7 9 %V 0.4% 0.4% 0.4% 0.2% 0.5% 0.7% 0.5% 0.3% %H (All HH) 100.0% 36.4% 9.1% 90.9% 36.4% 63.6% 81.8% %H (TV HH) 36.4% 9.1% 90.9% 36.4% 63.6% Any recorder 1661 1661 942 463 819 555 264 1555 %V 54.1% 56.3% 93.0% 95.9% 43.3% 93.4% 20.4% 58.9% %H (All HH) 100.0% 56.7% 27.9% 49.3% 33.4% 15.9% 93.6% %H (TV HH) 56.7% 27.9% 49.3% 33.4% 15.9%
Receives HDTV (via STB or built-in reception) 1980 1980 916 354 1254 534 720 1809 %V 64.5% 67.1% 90.4% 73.3% 66.3% 89.9% 55.6% 68.5% %H (All HH) 100.0% 46.3% 17.9% 63.3% 27.0% 36.4% 91.4% %H (TV HH) 46.3% 17.9% 63.3% 27.0% 36.4% DVD/Blu-ray player or recorder 1385 1385 492 247 938 361 578 1242 %V 45.1% 46.9% 48.6% 51.1% 49.6% 60.8% 44.6% 47.0% %H (All HH) 100.0% 35.5% 17.8% 67.7% 26.1% 41.7% 89.7% %H (TV HH) 35.5% 17.8% 67.7% 26.1% 41.7%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 265 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Household level data
Table 10.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 3072 2952 1013 483 1890 594 1295 2641 %H (All HH) 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0% %H (TV HH) 34.3% 16.4% 64.0% 20.1% 43.9%
Has broadband internet 2641 2548 946 460 1546 558 987 2641 %V 86.0% 86.3% 93.4% 95.2% 81.8% 93.9% 76.2% 100.0% %H (All HH) 96.5% 35.8% 17.4% 58.5% 21.1% 37.4% 100.0% %H (TV HH) 37.1% 18.1% 60.7% 21.9% 38.7%
Number of computers (PCs and laptops)
0 733 689 162 68 486 65 421 330 %V 23.9% 23.3% 16.0% 14.1% 25.7% 10.9% 32.5% 12.5% %H (All HH) 94.0% 22.1% 9.3% 66.3% 8.9% 57.4% 45.0% %H (TV HH) 23.5% 9.9% 70.5% 9.4% 61.1% 1 892 852 283 143 530 150 380 869 %V 29.0% 28.9% 27.9% 29.6% 28.0% 25.3% 29.3% 32.9% %H (All HH) 95.5% 31.7% 16.0% 59.4% 16.8% 42.6% 97.4% %H (TV HH) 33.2% 16.8% 62.2% 17.6% 44.6% 2 771 752 287 125 467 170 296 767 %V 25.1% 25.5% 28.3% 25.9% 24.7% 28.6% 22.9% 29.0% %H (All HH) 97.5% 37.2% 16.2% 60.6% 22.0% 38.4% 99.5% %H (TV HH) 38.2% 16.6% 62.1% 22.6% 39.4% 3 325 315 135 66 200 103 98 325 %V 10.6% 10.7% 13.3% 13.7% 10.6% 17.3% 7.6% 12.3% %H (All HH) 96.9% 41.5% 20.3% 61.5% 31.7% 30.2% 100.0% %H (TV HH) 42.9% 21.0% 63.5% 32.7% 31.1% 4 174 170 73 38 104 52 52 174 %V 5.7% 5.8% 7.2% 7.9% 5.5% 8.8% 4.0% 6.6% %H (All HH) 97.7% 42.0% 21.8% 59.8% 29.9% 29.9% 100.0% %H (TV HH) 42.9% 22.4% 61.2% 30.6% 30.6% 5+ 177 173 72 44 103 55 48 176 %V 5.8% 5.9% 7.1% 9.1% 5.4% 9.3% 3.7% 6.7% %H (All HH) 97.7% 40.7% 24.9% 58.2% 31.1% 27.1% 99.4% %H (TV HH) 41.6% 25.4% 59.5% 31.8% 27.7%
Base: BBC North West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 266 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Set level data
Table 10.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5803 2208 1073 3882 1577 2305 5241 %H 38.0% 18.5% 66.9% 27.2% 39.7% 90.3%
Under 20" 199 73 40 167 80 86 184 %V 3.4% 3.3% 3.7% 4.3% 5.1% 3.7% 3.5% %H 36.7% 20.1% 83.9% 40.2% 43.2% 92.5% 20" - 29" 909 315 161 688 278 410 785 %V 15.7% 14.3% 15.0% 17.7% 17.6% 17.8% 15.0% %H 34.7% 17.7% 75.7% 30.6% 45.1% 86.4% 30" - 39" 2060 720 355 1409 502 907 1814 %V 35.5% 32.6% 33.1% 36.3% 31.8% 39.3% 34.6% %H 35.0% 17.2% 68.4% 24.4% 44.0% 88.1% 40" - 49" 1737 714 346 1084 473 611 1614 %V 29.9% 32.3% 32.2% 27.9% 30.0% 26.5% 30.8% %H 41.1% 19.9% 62.4% 27.2% 35.2% 92.9% 50" - 59" 649 292 131 382 196 186 626 %V 11.2% 13.2% 12.2% 9.8% 12.4% 8.1% 11.9% %H 45.0% 20.2% 58.9% 30.2% 28.7% 96.5% 60"+ 85 46 14 48 26 22 83 %V 1.5% 2.1% 1.3% 1.2% 1.6% 1.0% 1.6% %H 54.1% 16.5% 56.5% 30.6% 25.9% 97.6% Don't know 165 48 26 105 22 83 135 %V 2.8% 2.2% 2.4% 2.7% 1.4% 3.6% 2.6% %H 29.1% 15.8% 63.6% 13.3% 50.3% 81.8%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 267 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Set level data
Table 10.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5803 2208 1073 3882 1577 2305 5241 %H 38.0% 18.5% 66.9% 27.2% 39.7% 90.3%
Main living room 2960 1018 490 1895 599 1296 2557 %V 51.0% 46.1% 45.7% 48.8% 38.0% 56.2% 48.8% %H 34.4% 16.6% 64.0% 20.2% 43.8% 86.4% Kitchen 216 100 36 168 88 80 202 %V 3.7% 4.5% 3.4% 4.3% 5.6% 3.5% 3.9% %H 46.3% 16.7% 77.8% 40.7% 37.0% 93.5% Adult's bedroom 1658 666 332 1141 522 619 1541 %V 28.6% 30.2% 30.9% 29.4% 33.1% 26.9% 29.4% %H 40.2% 20.0% 68.8% 31.5% 37.3% 92.9% Child's bedroom 280 117 63 185 104 81 273 %V 4.8% 5.3% 5.9% 4.8% 6.6% 3.5% 5.2% %H 41.8% 22.5% 66.1% 37.1% 28.9% 97.5% Other bedroom 246 104 60 171 89 81 238 %V 4.2% 4.7% 5.6% 4.4% 5.6% 3.5% 4.5% %H 42.3% 24.4% 69.5% 36.2% 32.9% 96.7% Second living/dining room 329 143 74 238 128 110 316 %V 5.7% 6.5% 6.9% 6.1% 8.1% 4.8% 6.0% %H 43.5% 22.5% 72.3% 38.9% 33.4% 96.0% Study/office 27 14 3 19 10 9 27 %V 0.5% 0.6% 0.3% 0.5% 0.6% 0.4% 0.5% %H 51.9% 11.1% 70.4% 37.0% 33.3% 100.0% TV room 14 7 3 9 5 3 14 %V 0.2% 0.3% 0.3% 0.2% 0.3% 0.1% 0.3% %H 50.0% 21.4% 64.3% 35.7% 21.4% 100.0% Conservatory 51 27 10 39 24 15 50 %V 0.9% 1.2% 0.9% 1.0% 1.5% 0.7% 1.0% %H 52.9% 19.6% 76.5% 47.1% 29.4% 98.0% Attic or loft room 6 4 0 5 3 2 6 %V 0.1% 0.2% 0.0% 0.1% 0.2% 0.1% 0.1% %H 66.7% 0.0% 83.3% 50.0% 33.3% 100.0% No specific location 2 0 0 2 0 1 2 %V 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% %H 0.0% 0.0% 100.0% 0.0% 50.0% 100.0% Other 16 7 1 12 5 7 16 %V 0.3% 0.3% 0.1% 0.3% 0.3% 0.3% 0.3% %H 43.8% 6.3% 75.0% 31.3% 43.8% 100.0%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 268 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Set level data
Table 10.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5803 2208 1073 3882 1577 2305 5241 %H 38.0% 18.5% 66.9% 27.2% 39.7% 90.3%
PVR 2530 1543 713 1118 823 294 2413 %V 43.6% 69.9% 66.4% 28.8% 52.2% 12.8% 46.0% %H 61.0% 28.2% 44.2% 32.5% 11.6% 95.4% DVDR 29 13 5 23 10 13 25 %V 0.5% 0.6% 0.5% 0.6% 0.6% 0.6% 0.5% %H 44.8% 17.2% 79.3% 34.5% 44.8% 86.2% VCR 12 4 1 11 4 7 10 %V 0.2% 0.2% 0.1% 0.3% 0.3% 0.3% 0.2% %H 33.3% 8.3% 91.7% 33.3% 58.3% 83.3% Any recorder 2547 1544 714 1134 824 309 2427 %V 43.9% 69.9% 66.5% 29.2% 52.3% 13.4% 46.3% %H 60.6% 28.0% 44.5% 32.4% 12.1% 95.3%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 10.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5803 2208 1073 3882 1577 2305 5241 %H 38.0% 18.5% 66.9% 27.2% 39.7% 90.3%
Receives HDTV (via STB or built-in reception) 3242 1610 604 2021 970 1052 3032 %V 55.9% 72.9% 56.3% 52.1% 61.5% 45.6% 57.9% %H 49.7% 18.6% 62.3% 29.9% 32.4% 93.5% DVD/Blu-ray player or recorder 1888 697 363 1297 553 743 1730 %V 32.5% 31.6% 33.8% 33.4% 35.1% 32.2% 33.0% %H 36.9% 19.2% 68.7% 29.3% 39.4% 91.6%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 269 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Set level data
Table 10.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2952 1013 483 1890 594 1295 2547 %H 34.3% 16.4% 64.0% 20.1% 43.9% 86.3%
Under 20" 12 2 1 7 0 7 8 %V 0.4% 0.2% 0.2% 0.4% 0.0% 0.5% 0.3% %H 16.7% 8.3% 58.3% 0.0% 58.3% 66.7% 20" - 29" 156 24 20 117 17 100 102 %V 5.3% 2.4% 4.1% 6.2% 2.9% 7.7% 4.0% %H 15.4% 12.8% 75.0% 10.9% 64.1% 65.4% 30" - 39" 937 254 129 640 128 512 745 %V 31.7% 25.1% 26.7% 33.9% 21.5% 39.5% 29.3% %H 27.1% 13.8% 68.3% 13.7% 54.6% 79.5% 40" - 49" 1187 457 213 739 280 459 1081 %V 40.2% 45.1% 44.1% 39.1% 47.1% 35.4% 42.4% %H 38.5% 17.9% 62.3% 23.6% 38.7% 91.1% 50" - 59" 511 219 101 297 143 154 488 %V 17.3% 21.6% 20.9% 15.7% 24.1% 11.9% 19.2% %H 42.9% 19.8% 58.1% 28.0% 30.1% 95.5% 60"+ 67 36 12 36 19 17 65 %V 2.3% 3.6% 2.5% 1.9% 3.2% 1.3% 2.6% %H 53.7% 17.9% 53.7% 28.4% 25.4% 97.0% Don't know 82 21 8 54 7 47 58 %V 2.8% 2.1% 1.7% 2.9% 1.2% 3.6% 2.3% %H 25.6% 9.8% 65.9% 8.5% 57.3% 70.7%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 270 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Set level data
Table 10.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2952 1013 483 1890 594 1295 2547 %H 34.3% 16.4% 64.0% 20.1% 43.9% 86.3%
PVR 1622 933 454 785 542 244 1521 %V 54.9% 92.1% 94.0% 41.5% 91.2% 18.8% 59.7% %H 57.5% 28.0% 48.4% 33.4% 15.0% 93.8% DVDR 25 11 4 20 9 10 21 %V 0.8% 1.1% 0.8% 1.1% 1.5% 0.8% 0.8% %H 44.0% 16.0% 80.0% 36.0% 40.0% 84.0% VCR 8 3 1 7 3 4 6 %V 0.3% 0.3% 0.2% 0.4% 0.5% 0.3% 0.2% %H 37.5% 12.5% 87.5% 37.5% 50.0% 75.0% Any recorder 1634 933 454 797 542 254 1529 %V 55.4% 92.1% 94.0% 42.2% 91.2% 19.6% 60.0% %H 57.1% 27.8% 48.8% 33.2% 15.5% 93.6%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 10.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2952 1013 483 1890 594 1295 2547 %H 34.3% 16.4% 64.0% 20.1% 43.9% 86.3%
Receives HDTV (via STB or built-in reception) 1953 908 351 1230 525 705 1784 %V 66.2% 89.6% 72.7% 65.1% 88.4% 54.4% 70.0% %H 46.5% 18.0% 63.0% 26.9% 36.1% 91.3% DVD/Blu-ray player or recorder 1183 410 204 805 294 511 1047 %V 40.1% 40.5% 42.2% 42.6% 49.5% 39.5% 41.1% %H 34.7% 17.2% 68.0% 24.9% 43.2% 88.5%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 271 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Set level data
Table 10.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2852 1196 590 1993 983 1010 2693 %H 41.9% 20.7% 69.9% 34.5% 35.4% 94.4%
Under 20" 187 70 39 160 80 80 176 %V 6.6% 5.9% 6.6% 8.0% 8.1% 7.9% 6.5% %H 37.4% 20.9% 85.6% 42.8% 42.8% 94.1% 20" - 29" 753 291 142 571 260 311 683 %V 26.4% 24.3% 24.1% 28.7% 26.4% 30.8% 25.4% %H 38.6% 18.9% 75.8% 34.5% 41.3% 90.7% 30" - 39" 1123 466 225 769 375 395 1068 %V 39.4% 39.0% 38.1% 38.6% 38.1% 39.1% 39.7% %H 41.5% 20.0% 68.5% 33.4% 35.2% 95.1% 40" - 49" 549 257 134 345 193 152 533 %V 19.2% 21.5% 22.7% 17.3% 19.6% 15.0% 19.8% %H 46.8% 24.4% 62.8% 35.2% 27.7% 97.1% 50" - 59" 139 74 31 85 53 32 138 %V 4.9% 6.2% 5.3% 4.3% 5.4% 3.2% 5.1% %H 53.2% 22.3% 61.2% 38.1% 23.0% 99.3% 60"+ 18 11 2 12 7 5 18 %V 0.6% 0.9% 0.3% 0.6% 0.7% 0.5% 0.7% %H 61.1% 11.1% 66.7% 38.9% 27.8% 100.0% Don't know 83 27 18 51 15 36 77 %V 2.9% 2.3% 3.1% 2.6% 1.5% 3.6% 2.9% %H 32.5% 21.7% 61.4% 18.1% 43.4% 92.8%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 272 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Set level data
Table 10.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2852 1196 590 1993 983 1010 2693 %H 41.9% 20.7% 69.9% 34.5% 35.4% 94.4%
PVR 908 610 259 332 281 51 892 %V 31.8% 51.0% 43.9% 16.7% 28.6% 5.0% 33.1% %H 67.2% 28.5% 36.6% 30.9% 5.6% 98.2% DVDR 4 1 1 4 1 3 4 %V 0.1% 0.1% 0.2% 0.2% 0.1% 0.3% 0.1% %H 25.0% 25.0% 100.0% 25.0% 75.0% 100.0% VCR 4 1 0 4 1 2 4 %V 0.1% 0.1% 0.0% 0.2% 0.1% 0.2% 0.1% %H 25.0% 0.0% 100.0% 25.0% 50.0% 100.0% Any recorder 914 610 260 337 282 55 897 %V 32.0% 51.0% 44.1% 16.9% 28.7% 5.4% 33.3% %H 66.7% 28.4% 36.9% 30.9% 6.0% 98.1%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 10.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2852 1196 590 1993 983 1010 2693 %H 41.9% 20.7% 69.9% 34.5% 35.4% 94.4%
Receives HDTV (via STB or built-in reception) 1289 702 253 791 445 346 1248 %V 45.2% 58.7% 42.9% 39.7% 45.3% 34.3% 46.3% %H 54.5% 19.6% 61.4% 34.5% 26.8% 96.8%
DVD/Blu-ray player or recorder 705 287 159 492 259 233 683 %V 24.7% 24.0% 26.9% 24.7% 26.3% 23.1% 25.4% %H 40.7% 22.6% 69.8% 36.7% 33.0% 96.9%
Base: BBC North West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 273 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 7069 6833 2599 1242 4061 1503 2558 6489 %H 96.7% 36.8% 17.6% 57.4% 21.3% 36.2% 91.8%
Total Children 1396 1357 566 242 681 279 402 1368 %V 19.7% 19.9% 21.8% 19.5% 16.8% 18.6% 15.7% 21.1% %H 97.2% 40.5% 17.3% 48.8% 20.0% 28.8% 98.0% 0 - 3 345 333 134 51 146 50 96 334 %V 4.9% 4.9% 5.2% 4.1% 3.6% 3.3% 3.8% 5.1% %H 96.5% 38.8% 14.8% 42.3% 14.5% 27.8% 96.8% 4 - 15 1051 1024 431 191 535 229 306 1034 %V 14.9% 15.0% 16.6% 15.4% 13.2% 15.2% 12.0% 15.9% %H 97.4% 41.0% 18.2% 50.9% 21.8% 29.1% 98.4% 4 - 9 532 516 213 87 264 106 158 521 %V 7.5% 7.6% 8.2% 7.0% 6.5% 7.1% 6.2% 8.0% %H 97.0% 40.0% 16.4% 49.6% 19.9% 29.7% 97.9% 10 - 15 519 509 218 104 271 123 148 513 %V 7.3% 7.4% 8.4% 8.4% 6.7% 8.2% 5.8% 7.9% %H 98.1% 42.0% 20.0% 52.2% 23.7% 28.5% 98.8%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 274 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 7069 6833 2599 1242 4061 1503 2558 6489 %H 96.7% 36.8% 17.6% 57.4% 21.3% 36.2% 91.8%
Total Adults (16+) 5674 5476 2033 1000 3380 1224 2156 5121 %V 80.3% 80.1% 78.2% 80.5% 83.2% 81.4% 84.3% 78.9% %H 96.5% 35.8% 17.6% 59.6% 21.6% 38.0% 90.3% 16 - 19 269 262 111 61 143 66 77 263 %V 3.8% 3.8% 4.3% 4.9% 3.5% 4.4% 3.0% 4.1% %H 97.4% 41.3% 22.7% 53.2% 24.5% 28.6% 97.8% 20 - 24 430 399 129 85 221 87 134 418 %V 6.1% 5.8% 5.0% 6.8% 5.4% 5.8% 5.2% 6.4% %H 92.8% 30.0% 19.8% 51.4% 20.2% 31.2% 97.2% 25 - 34 955 883 311 146 446 150 296 926 %V 13.5% 12.9% 12.0% 11.8% 11.0% 10.0% 11.6% 14.3% %H 92.5% 32.6% 15.3% 46.7% 15.7% 31.0% 97.0% 35 - 44 873 836 343 161 432 156 276 840 %V 12.3% 12.2% 13.2% 13.0% 10.6% 10.4% 10.8% 12.9% %H 95.8% 39.3% 18.4% 49.5% 17.9% 31.6% 96.2% 45 - 54 947 924 392 180 569 245 324 907 %V 13.4% 13.5% 15.1% 14.5% 14.0% 16.3% 12.7% 14.0% %H 97.6% 41.4% 19.0% 60.1% 25.9% 34.2% 95.8% 55 - 64 908 890 350 186 588 241 347 836 %V 12.8% 13.0% 13.5% 15.0% 14.5% 16.0% 13.6% 12.9% %H 98.0% 38.5% 20.5% 64.8% 26.5% 38.2% 92.1% 65+ 1291 1283 397 180 981 280 701 930 %V 18.3% 18.8% 15.3% 14.5% 24.2% 18.6% 27.4% 14.3% %H 99.4% 30.8% 13.9% 76.0% 21.7% 54.3% 72.0%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 275 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 5674 5476 2033 1000 3380 1224 2156 5121 %H 96.5% 35.8% 17.6% 59.6% 21.6% 38.0% 90.3%
AB 1172 1140 507 184 698 303 395 1148 %V 20.7% 20.8% 24.9% 18.4% 20.7% 24.8% 18.3% 22.4% %H 97.3% 43.3% 15.7% 59.6% 25.9% 33.7% 98.0% C1 1566 1508 535 296 928 346 582 1485 %V 27.6% 27.5% 26.3% 29.6% 27.5% 28.3% 27.0% 29.0% %H 96.3% 34.2% 18.9% 59.3% 22.1% 37.2% 94.8% C2 1038 1019 416 232 616 280 336 969 %V 18.3% 18.6% 20.5% 23.2% 18.2% 22.9% 15.6% 18.9% %H 98.2% 40.1% 22.4% 59.3% 27.0% 32.4% 93.4% D 1004 956 331 174 564 184 380 888 %V 17.7% 17.5% 16.3% 17.4% 16.7% 15.0% 17.6% 17.3% %H 95.2% 33.0% 17.3% 56.2% 18.3% 37.8% 88.4% E 894 854 243 113 573 111 462 631 %V 15.8% 15.6% 12.0% 11.3% 17.0% 9.1% 21.4% 12.3% %H 95.5% 27.2% 12.6% 64.1% 12.4% 51.7% 70.6%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 276 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 5674 5476 2033 1000 3380 1224 2156 5121 %H 96.5% 35.8% 17.6% 59.6% 21.6% 38.0% 90.3%
Working full time 2782 2681 1100 539 1516 631 885 2716 %V 49.0% 49.0% 54.1% 53.9% 44.9% 51.6% 41.0% 53.0% %H 96.4% 39.5% 19.4% 54.5% 22.7% 31.8% 97.6% Working part time 451 437 159 89 266 108 159 435 %V 7.9% 8.0% 7.8% 8.9% 7.9% 8.8% 7.4% 8.5% %H 96.9% 35.3% 19.7% 59.0% 23.9% 35.3% 96.5% Not working 2441 2358 774 372 1598 485 1112 1971 %V 43.0% 43.1% 38.1% 37.2% 47.3% 39.6% 51.6% 38.5% %H 96.6% 31.7% 15.2% 65.5% 19.9% 45.6% 80.7% Houseperson 3072 2952 1013 483 1890 594 1295 2641 %V 54.1% 53.9% 49.8% 48.3% 55.9% 48.5% 60.1% 51.6% %H 96.1% 33.0% 15.7% 61.5% 19.3% 42.2% 86.0%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 277 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2778 2660 999 508 1623 607 1016 2520 %H 95.8% 36.0% 18.3% 58.4% 21.9% 36.6% 90.7%
16 - 19 142 138 62 30 78 37 41 139 %V 5.1% 5.2% 6.2% 5.9% 4.8% 6.1% 4.0% 5.5% %H 97.2% 43.7% 21.1% 54.9% 26.1% 28.9% 97.9% 20 - 24 215 197 67 44 113 46 66 211 %V 7.7% 7.4% 6.7% 8.7% 7.0% 7.6% 6.5% 8.4% %H 91.6% 31.2% 20.5% 52.6% 21.4% 30.7% 98.1% 25 - 34 481 440 149 80 221 78 143 465 %V 17.3% 16.5% 14.9% 15.7% 13.6% 12.9% 14.1% 18.5% %H 91.5% 31.0% 16.6% 45.9% 16.2% 29.7% 96.7% 35 - 44 429 403 161 79 203 70 133 411 %V 15.4% 15.2% 16.1% 15.6% 12.5% 11.5% 13.1% 16.3% %H 93.9% 37.5% 18.4% 47.3% 16.3% 31.0% 95.8% 45 - 54 463 452 193 90 275 116 159 438 %V 16.7% 17.0% 19.3% 17.7% 16.9% 19.1% 15.6% 17.4% %H 97.6% 41.7% 19.4% 59.4% 25.1% 34.3% 94.6% 55 - 64 445 432 171 94 281 118 163 407 %V 16.0% 16.2% 17.1% 18.5% 17.3% 19.4% 16.0% 16.2% %H 97.1% 38.4% 21.1% 63.1% 26.5% 36.6% 91.5% 65+ 603 597 194 91 452 142 310 447 %V 21.7% 22.4% 19.4% 17.9% 27.8% 23.4% 30.5% 17.7% %H 99.0% 32.2% 15.1% 75.0% 23.5% 51.4% 74.1%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 278 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2778 2660 999 508 1623 607 1016 2520 %H 95.8% 36.0% 18.3% 58.4% 21.9% 36.6% 90.7%
AB 591 573 253 98 349 154 195 582 %V 21.3% 21.5% 25.3% 19.3% 21.5% 25.4% 19.2% 23.1% %H 97.0% 42.8% 16.6% 59.1% 26.1% 33.0% 98.5% C1 726 696 252 142 420 163 257 696 %V 26.1% 26.2% 25.2% 28.0% 25.9% 26.9% 25.3% 27.6% %H 95.9% 34.7% 19.6% 57.9% 22.5% 35.4% 95.9% C2 552 538 214 123 332 146 186 512 %V 19.9% 20.2% 21.4% 24.2% 20.5% 24.1% 18.3% 20.3% %H 97.5% 38.8% 22.3% 60.1% 26.4% 33.7% 92.8% D 504 470 167 88 268 91 177 447 %V 18.1% 17.7% 16.7% 17.3% 16.5% 15.0% 17.4% 17.7% %H 93.3% 33.1% 17.5% 53.2% 18.1% 35.1% 88.7% E 405 383 112 58 253 53 200 284 %V 14.6% 14.4% 11.2% 11.4% 15.6% 8.7% 19.7% 11.3% %H 94.6% 27.7% 14.3% 62.5% 13.1% 49.4% 70.1%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 279 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2778 2660 999 508 1623 607 1016 2520 %H 95.8% 36.0% 18.3% 58.4% 21.9% 36.6% 90.7%
Working full time 1587 1516 618 315 850 359 491 1549 %V 57.1% 57.0% 61.9% 62.0% 52.4% 59.1% 48.3% 61.5% %H 95.5% 38.9% 19.8% 53.6% 22.6% 30.9% 97.6% Working part time 119 113 44 20 65 22 42 111 %V 4.3% 4.2% 4.4% 3.9% 4.0% 3.6% 4.1% 4.4% %H 95.0% 37.0% 16.8% 54.6% 18.5% 35.3% 93.3% Not working 1072 1031 336 174 708 225 483 861 %V 38.6% 38.8% 33.6% 34.3% 43.6% 37.1% 47.5% 34.2% %H 96.2% 31.3% 16.2% 66.0% 21.0% 45.1% 80.3% Houseperson 876 813 235 140 513 124 389 703 %V 31.5% 30.6% 23.5% 27.6% 31.6% 20.4% 38.3% 27.9% %H 92.8% 26.8% 16.0% 58.6% 14.2% 44.4% 80.3%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 280 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2896 2816 1034 492 1757 617 1140 2600 %H 97.2% 35.7% 17.0% 60.7% 21.3% 39.4% 89.8%
16 - 19 127 124 49 31 65 29 36 123 %V 4.4% 4.4% 4.7% 6.3% 3.7% 4.7% 3.2% 4.7% %H 97.6% 38.6% 24.4% 51.2% 22.8% 28.3% 96.9% 20 - 24 214 201 61 41 108 40 68 206 %V 7.4% 7.1% 5.9% 8.3% 6.1% 6.5% 6.0% 7.9% %H 93.9% 28.5% 19.2% 50.5% 18.7% 31.8% 96.3% 25 - 34 475 443 162 67 225 72 152 461 %V 16.4% 15.7% 15.7% 13.6% 12.8% 11.7% 13.3% 17.7% %H 93.3% 34.1% 14.1% 47.4% 15.2% 32.0% 97.1% 35 - 44 444 433 182 82 228 85 143 429 %V 15.3% 15.4% 17.6% 16.7% 13.0% 13.8% 12.5% 16.5% %H 97.5% 41.0% 18.5% 51.4% 19.1% 32.2% 96.6% 45 - 54 484 472 199 90 294 129 165 469 %V 16.7% 16.8% 19.2% 18.3% 16.7% 20.9% 14.5% 18.0% %H 97.5% 41.1% 18.6% 60.7% 26.7% 34.1% 96.9% 55 - 64 463 458 179 92 307 123 184 429 %V 16.0% 16.3% 17.3% 18.7% 17.5% 19.9% 16.1% 16.5% %H 98.9% 38.7% 19.9% 66.3% 26.6% 39.7% 92.7% 65+ 688 686 203 89 529 138 391 483 %V 23.8% 24.4% 19.6% 18.1% 30.1% 22.4% 34.3% 18.6% %H 99.7% 29.5% 12.9% 76.9% 20.1% 56.8% 70.2%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 281 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2896 2816 1034 492 1757 617 1140 2600 %H 97.2% 35.7% 17.0% 60.7% 21.3% 39.4% 89.8%
AB 581 567 255 86 349 149 200 566 %V 20.1% 20.1% 24.7% 17.5% 19.9% 24.1% 17.5% 21.8% %H 97.6% 43.9% 14.8% 60.1% 25.6% 34.4% 97.4% C1 841 812 283 154 508 183 325 789 %V 29.0% 28.8% 27.4% 31.3% 28.9% 29.7% 28.5% 30.3% %H 96.6% 33.7% 18.3% 60.4% 21.8% 38.6% 93.8% C2 486 480 202 109 285 135 150 457 %V 16.8% 17.0% 19.5% 22.2% 16.2% 21.9% 13.2% 17.6% %H 98.8% 41.6% 22.4% 58.6% 27.8% 30.9% 94.0% D 500 486 164 87 296 93 203 441 %V 17.3% 17.3% 15.9% 17.7% 16.8% 15.1% 17.8% 17.0% %H 97.2% 32.8% 17.4% 59.2% 18.6% 40.6% 88.2% E 488 471 131 56 320 58 262 347 %V 16.9% 16.7% 12.7% 11.4% 18.2% 9.4% 23.0% 13.3% %H 96.5% 26.8% 11.5% 65.6% 11.9% 53.7% 71.1%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 282 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC North West
Individual level data
Table 10.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2896 2816 1034 492 1757 617 1140 2600 %H 97.2% 35.7% 17.0% 60.7% 21.3% 39.4% 89.8%
Working full time 1194 1165 481 224 666 272 394 1167 %V 41.2% 41.4% 46.5% 45.5% 37.9% 44.1% 34.6% 44.9% %H 97.6% 40.3% 18.8% 55.8% 22.8% 33.0% 97.7% Working part time 333 324 115 69 202 85 116 324 %V 11.5% 11.5% 11.1% 14.0% 11.5% 13.8% 10.2% 12.5% %H 97.3% 34.5% 20.7% 60.7% 25.5% 34.8% 97.3% Not working 1369 1327 438 198 889 260 629 1110 %V 47.3% 47.1% 42.4% 40.2% 50.6% 42.1% 55.2% 42.7% %H 96.9% 32.0% 14.5% 64.9% 19.0% 45.9% 81.1% Houseperson 2195 2139 778 343 1377 470 906 1939 %V 75.8% 76.0% 75.2% 69.7% 78.4% 76.2% 79.5% 74.6% %H 97.4% 35.4% 15.6% 62.7% 21.4% 41.3% 88.3%
Base: BBC North West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC Scotland Page 283
Contents Page
Household Table 11.1: Social Grade 284 Table 11.2: Houseperson Age 285 Table 11.3: Size of Household 286 Table 11.4: Presence of Children 287 Table 11.5: Number of TV sets in household 288 Table 11.6: Screen size 289 Table 11.7: Location of ANY set in household 290 Table 11.8: Platform Provider 291 Table 11.9: Recorders and other equipment 292 Table 11.10: Computers and Internet 293
Sets Table 11.11: Screen Size 294 Table 11.12: Location of set 295 Table 11.13: Recorders 296 Table 11.14: Other TV equipment 296 Table 11.15: Main Set Screen Size 297 Table 11.16: Main Set Recorders 298 Table 11.17: Main Set - Other TV equipment 298 Table 11.18: Other Sets (non-Main Set) Screen Size 299 Table 11.19: Other Set (non-Main Set) Recorders 300 Table 11.20: Other Set (non-Main Set) - Other TV equipment 300
Individuals Table 11.21: Age of Children 301 Table 11.22: Adults - Age 302 Table 11.23: Social Grade (Adults 16+) 303 Table 11.24: Working Status (Adults 16+) 304 Table 11.25: Males - Age 305 Table 11.26: Social Grade (Males 16+) 306 Table 11.27: Working Status (Males 16+) 307 Table 11.28: Females - Age 308 Table 11.29: Social Grade (Females 16+) 309 Table 11.30: Working Status (Females 16+) 310 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 284 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
AB 588 561 238 96 327 136 191 564 %V 23.4% 23.7% 25.2% 24.9% 23.1% 25.3% 21.8% 25.7% %H (All HH) 95.4% 40.5% 16.3% 55.6% 23.1% 32.5% 95.9% %H (TV HH) 42.4% 17.1% 58.3% 24.2% 34.0% C1 677 624 260 107 365 154 211 625 %V 27.0% 26.3% 27.5% 27.7% 25.8% 28.7% 24.1% 28.4% %H (All HH) 92.2% 38.4% 15.8% 53.9% 22.7% 31.2% 92.3% %H (TV HH) 41.7% 17.1% 58.5% 24.7% 33.8% C2 519 502 220 87 291 122 169 464 %V 20.7% 21.2% 23.3% 22.5% 20.6% 22.7% 19.3% 21.1% %H (All HH) 96.7% 42.4% 16.8% 56.1% 23.5% 32.6% 89.4% %H (TV HH) 43.8% 17.3% 58.0% 24.3% 33.7% D 443 416 149 66 248 82 165 354 %V 17.6% 17.6% 15.8% 17.1% 17.5% 15.3% 18.8% 16.1% %H (All HH) 93.9% 33.6% 14.9% 56.0% 18.5% 37.2% 79.9% %H (TV HH) 35.8% 15.9% 59.6% 19.7% 39.7% E 285 266 77 30 184 43 141 191 %V 11.4% 11.2% 8.1% 7.8% 13.0% 8.0% 16.1% 8.7% %H (All HH) 93.3% 27.0% 10.5% 64.6% 15.1% 49.5% 67.0% %H (TV HH) 28.9% 11.3% 69.2% 16.2% 53.0%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 285 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
Under 25 109 78 20 7 31 9 21 105 %V 4.3% 3.3% 2.1% 1.8% 2.2% 1.7% 2.4% 4.8% %H (All HH) 71.6% 18.3% 6.4% 28.4% 8.3% 19.3% 96.3% %H (TV HH) 25.6% 9.0% 39.7% 11.5% 26.9% 25 - 34 388 343 134 35 146 45 101 374 %V 15.5% 14.5% 14.2% 9.1% 10.3% 8.4% 11.5% 17.0% %H (All HH) 88.4% 34.5% 9.0% 37.6% 11.6% 26.0% 96.4% %H (TV HH) 39.1% 10.2% 42.6% 13.1% 29.4% 35 - 44 389 363 162 64 182 85 97 374 %V 15.5% 15.3% 17.1% 16.6% 12.9% 15.8% 11.1% 17.0% %H (All HH) 93.3% 41.6% 16.5% 46.8% 21.9% 24.9% 96.1% %H (TV HH) 44.6% 17.6% 50.1% 23.4% 26.7% 45 - 54 457 437 198 82 262 119 144 439 %V 18.2% 18.4% 21.0% 21.2% 18.5% 22.2% 16.4% 20.0% %H (All HH) 95.6% 43.3% 17.9% 57.3% 26.0% 31.5% 96.1% %H (TV HH) 45.3% 18.8% 60.0% 27.2% 33.0% 55 - 64 466 455 204 93 278 124 154 429 %V 18.6% 19.2% 21.6% 24.1% 19.7% 23.1% 17.6% 19.5% %H (All HH) 97.6% 43.8% 20.0% 59.7% 26.6% 33.0% 92.1% %H (TV HH) 44.8% 20.4% 61.1% 27.3% 33.8% 65 + 702 693 227 105 515 155 360 475 %V 28.0% 29.3% 24.0% 27.2% 36.4% 28.9% 41.0% 21.6% %H (All HH) 98.7% 32.3% 15.0% 73.4% 22.1% 51.3% 67.7% %H (TV HH) 32.8% 15.2% 74.3% 22.4% 51.9%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 286 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
1 919 843 252 107 554 124 430 663 %V 36.6% 35.6% 26.7% 27.7% 39.2% 23.1% 49.0% 30.2% %H (All HH) 91.7% 27.4% 11.6% 60.3% 13.5% 46.8% 72.1% %H (TV HH) 29.9% 12.7% 65.7% 14.7% 51.0% 2 840 802 332 137 490 214 276 791 %V 33.5% 33.9% 35.1% 35.5% 34.7% 39.9% 31.5% 36.0% %H (All HH) 95.5% 39.5% 16.3% 58.3% 25.5% 32.9% 94.2% %H (TV HH) 41.4% 17.1% 61.1% 26.7% 34.4% 3 362 348 167 69 180 94 86 358 %V 14.4% 14.7% 17.7% 17.9% 12.7% 17.5% 9.8% 16.3% %H (All HH) 96.1% 46.1% 19.1% 49.7% 26.0% 23.8% 98.9% %H (TV HH) 48.0% 19.8% 51.7% 27.0% 24.7% 4 285 276 146 60 136 78 59 282 %V 11.4% 11.7% 15.4% 15.5% 9.6% 14.5% 6.7% 12.8% %H (All HH) 96.8% 51.2% 21.1% 47.7% 27.4% 20.7% 98.9% %H (TV HH) 52.9% 21.7% 49.3% 28.3% 21.4% 5+ 104 98 48 13 54 27 27 103 %V 4.1% 4.1% 5.1% 3.4% 3.8% 5.0% 3.1% 4.7% %H (All HH) 94.2% 46.2% 12.5% 51.9% 26.0% 26.0% 99.0% %H (TV HH) 49.0% 13.3% 55.1% 27.6% 27.6%
Average HH size 2.14 2.16 2.39 2.33 2.05 2.40 1.84 2.27
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 287 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
Without 1957 1834 687 298 1149 412 737 1651 %V 77.9% 77.4% 72.7% 77.2% 81.3% 76.7% 84.0% 75.1% %H (All HH) 93.7% 35.1% 15.2% 58.7% 21.1% 37.7% 84.4% %H (TV HH) 37.5% 16.2% 62.6% 22.5% 40.2% With 554 534 258 89 265 125 140 546 %V 22.1% 22.5% 27.3% 23.1% 18.7% 23.3% 16.0% 24.9% %H (All HH) 96.4% 46.6% 16.1% 47.8% 22.6% 25.3% 98.6% %H (TV HH) 48.3% 16.7% 49.6% 23.4% 26.2% 0 - 3 188 178 90 26 82 37 45 182 %V 7.5% 7.5% 9.5% 6.7% 5.8% 6.9% 5.1% 8.3% %H (All HH) 94.7% 47.9% 13.8% 43.6% 19.7% 23.9% 96.8% %H (TV HH) 50.6% 14.6% 46.1% 20.8% 25.3% 4 - 9 285 274 128 45 127 55 71 281 %V 11.4% 11.6% 13.5% 11.7% 9.0% 10.2% 8.1% 12.8% %H (All HH) 96.1% 44.9% 15.8% 44.6% 19.3% 24.9% 98.6% %H (TV HH) 46.7% 16.4% 46.4% 20.1% 25.9% 10 - 15 265 258 131 45 136 71 66 262 %V 10.6% 10.9% 13.9% 11.7% 9.6% 13.2% 7.5% 11.9% %H (All HH) 97.4% 49.4% 17.0% 51.3% 26.8% 24.9% 98.9% %H (TV HH) 50.8% 17.4% 52.7% 27.5% 25.6%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 288 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
1 958 958 288 119 495 75 421 778 %V 38.2% 40.4% 30.5% 30.8% 35.0% 14.0% 48.0% 35.4% %H (All HH) 100.0% 30.1% 12.4% 51.7% 7.8% 43.9% 81.2% %H (TV HH) 30.1% 12.4% 51.7% 7.8% 43.9% 2 782 782 330 146 489 209 280 689 %V 31.1% 33.0% 34.9% 37.8% 34.6% 38.9% 31.9% 31.4% %H (All HH) 100.0% 42.2% 18.7% 62.5% 26.7% 35.8% 88.1% %H (TV HH) 42.2% 18.7% 62.5% 26.7% 35.8% 3 397 397 194 72 261 135 126 382 %V 15.8% 16.8% 20.5% 18.7% 18.5% 25.1% 14.4% 17.4% %H (All HH) 100.0% 48.9% 18.1% 65.7% 34.0% 31.7% 96.2% %H (TV HH) 48.9% 18.1% 65.7% 34.0% 31.7% 4 164 164 92 36 120 84 36 162 %V 6.5% 6.9% 9.7% 9.3% 8.5% 15.6% 4.1% 7.4% %H (All HH) 100.0% 56.1% 22.0% 73.2% 51.2% 22.0% 98.8% %H (TV HH) 56.1% 22.0% 73.2% 51.2% 22.0% 5+ 68 68 40 14 49 34 15 68 %V 2.7% 2.9% 4.2% 3.6% 3.5% 6.3% 1.7% 3.1% %H (All HH) 100.0% 58.8% 20.6% 72.1% 50.0% 22.1% 100.0% %H (TV HH) 58.8% 20.6% 72.1% 50.0% 22.1%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 289 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
Under 20" 141 141 59 24 110 52 59 122 %V 5.6% 6.0% 6.2% 6.2% 7.8% 9.7% 6.7% 5.6% %H (All HH) 100.0% 41.8% 17.0% 78.0% 36.9% 41.8% 86.5% %H (TV HH) 41.8% 17.0% 78.0% 36.9% 41.8% 20" - 29" 532 532 213 90 387 171 217 457 %V 21.2% 22.5% 22.5% 23.3% 27.4% 31.8% 24.7% 20.8% %H (All HH) 100.0% 40.0% 16.9% 72.7% 32.1% 40.8% 85.9% %H (TV HH) 40.0% 16.9% 72.7% 32.1% 40.8% 30" - 39" 1139 1139 445 176 736 283 453 986 %V 45.4% 48.1% 47.1% 45.6% 52.1% 52.7% 51.7% 44.9% %H (All HH) 100.0% 39.1% 15.5% 64.6% 24.8% 39.8% 86.6% %H (TV HH) 39.1% 15.5% 64.6% 24.8% 39.8% 40" - 49" 1237 1237 562 227 725 336 389 1150 %V 49.3% 52.2% 59.5% 58.8% 51.3% 62.6% 44.4% 52.3% %H (All HH) 100.0% 45.4% 18.4% 58.6% 27.2% 31.4% 93.0% %H (TV HH) 45.4% 18.4% 58.6% 27.2% 31.4% 50" - 59" 542 542 266 113 303 165 137 521 %V 21.6% 22.9% 28.1% 29.3% 21.4% 30.7% 15.6% 23.7% %H (All HH) 100.0% 49.1% 20.8% 55.9% 30.4% 25.3% 96.1% %H (TV HH) 49.1% 20.8% 55.9% 30.4% 25.3% 60"+ 90 90 49 18 44 25 19 87 %V 3.6% 3.8% 5.2% 4.7% 3.1% 4.7% 2.2% 4.0% %H (All HH) 100.0% 54.4% 20.0% 48.9% 27.8% 21.1% 96.7% %H (TV HH) 54.4% 20.0% 48.9% 27.8% 21.1%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 290 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
Main living room 2337 2337 938 383 1396 532 864 2051 %V 93.1% 98.6% 99.3% 99.2% 98.7% 99.1% 98.5% 93.4% %H (All HH) 100.0% 40.1% 16.4% 59.7% 22.8% 37.0% 87.8% %H (TV HH) 40.1% 16.4% 59.7% 22.8% 37.0% Kitchen 259 259 131 34 200 106 94 242 %V 10.3% 10.9% 13.9% 8.8% 14.1% 19.7% 10.7% 11.0% %H (All HH) 100.0% 50.6% 13.1% 77.2% 40.9% 36.3% 93.4% %H (TV HH) 50.6% 13.1% 77.2% 40.9% 36.3% Adult's bedroom 1080 1080 508 210 702 369 333 990 %V 43.0% 45.6% 53.8% 54.4% 49.6% 68.7% 38.0% 45.1% %H (All HH) 100.0% 47.0% 19.4% 65.0% 34.2% 30.8% 91.7% %H (TV HH) 47.0% 19.4% 65.0% 34.2% 30.8% Child's bedroom 237 237 121 45 135 78 58 233 %V 9.4% 10.0% 12.8% 11.7% 9.5% 14.5% 6.6% 10.6% %H (All HH) 100.0% 51.1% 19.0% 57.0% 32.9% 24.5% 98.3% %H (TV HH) 51.1% 19.0% 57.0% 32.9% 24.5% Other bedroom 109 109 54 18 87 49 38 104 %V 4.3% 4.6% 5.7% 4.7% 6.2% 9.1% 4.3% 4.7% %H (All HH) 100.0% 49.5% 16.5% 79.8% 45.0% 34.9% 95.4% %H (TV HH) 49.5% 16.5% 79.8% 45.0% 34.9% Second living/dining room 187 187 93 44 122 70 53 182 %V 7.4% 7.9% 9.8% 11.4% 8.6% 13.0% 6.0% 8.3% %H (All HH) 100.0% 49.7% 23.5% 65.2% 37.4% 28.3% 97.3% %H (TV HH) 49.7% 23.5% 65.2% 37.4% 28.3% Study/office 32 32 16 5 21 11 10 31 %V 1.3% 1.4% 1.7% 1.3% 1.5% 2.0% 1.1% 1.4% %H (All HH) 100.0% 50.0% 15.6% 65.6% 34.4% 31.3% 96.9% %H (TV HH) 50.0% 15.6% 65.6% 34.4% 31.3% TV room 41 41 21 4 29 13 16 40 %V 1.6% 1.7% 2.2% 1.0% 2.1% 2.4% 1.8% 1.8% %H (All HH) 100.0% 51.2% 9.8% 70.7% 31.7% 39.0% 97.6% %H (TV HH) 51.2% 9.8% 70.7% 31.7% 39.0% Conservatory 48 48 26 9 36 21 14 46 %V 1.9% 2.0% 2.8% 2.3% 2.5% 3.9% 1.6% 2.1% %H (All HH) 100.0% 54.2% 18.8% 75.0% 43.8% 29.2% 95.8% %H (TV HH) 54.2% 18.8% 75.0% 43.8% 29.2% Attic or loft room 5 5 3 3 4 4 0 5 %V 0.2% 0.2% 0.3% 0.8% 0.3% 0.7% 0.0% 0.2% %H (All HH) 100.0% 60.0% 60.0% 80.0% 80.0% 0.0% 100.0% %H (TV HH) 60.0% 60.0% 80.0% 80.0% 0.0% No specific location 1 1 0 0 1 0 1 1 %V 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% %H (All HH) 100.0% 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% %H (TV HH) 0.0% 0.0% 100.0% 0.0% 100.0% Other 21 21 12 4 12 6 6 20 %V 0.8% 0.9% 1.3% 1.0% 0.8% 1.1% 0.7% 0.9% %H (All HH) 100.0% 57.1% 19.0% 57.1% 28.6% 28.6% 95.2% %H (TV HH) 57.1% 19.0% 57.1% 28.6% 28.6%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 291 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
Any DSAT provider 945 945 945 18 381 381 0 892 %V 37.6% 39.9% 100.0% 4.7% 26.9% 70.9% 0.0% 40.6% %H (All HH) 100.0% 1.9% 40.3% 40.3% 0.0% 94.4% %H (TV HH) 100.0% 1.9% 40.3% 40.3% 0.0% Sky with subcription 797 797 797 10 325 325 0 757 %V 31.7% 33.6% 84.3% 2.6% 23.0% 60.5% 0.0% 34.5% %H (All HH) 100.0% 1.3% 40.8% 40.8% 0.0% 95.0% %H (TV HH) 100.0% 1.3% 40.8% 40.8% 0.0% Sky without subscription 49 49 49 2 18 18 0 44 %V 2.0% 2.1% 5.2% 0.5% 1.3% 3.4% 0.0% 2.0% %H (All HH) 100.0% 4.1% 36.7% 36.7% 0.0% 89.8% %H (TV HH) 100.0% 4.1% 36.7% 36.7% 0.0% Freesat 82 82 82 3 33 33 0 77 %V 3.3% 3.5% 8.7% 0.8% 2.3% 6.1% 0.0% 3.5% %H (All HH) 100.0% 3.7% 40.2% 40.2% 0.0% 93.9% %H (TV HH) 100.0% 3.7% 40.2% 40.2% 0.0% Other satellite provider 54 54 54 5 20 20 0 51 %V 2.2% 2.3% 5.7% 1.3% 1.4% 3.7% 0.0% 2.3% %H (All HH) 100.0% 9.3% 37.0% 37.0% 0.0% 94.4% %H (TV HH) 100.0% 9.3% 37.0% 37.0% 0.0% DCAB 386 386 18 386 164 164 0 368 %V 15.4% 16.3% 1.9% 100.0% 11.6% 30.5% 0.0% 16.8% %H (All HH) 4.7% 100.0% 42.5% 42.5% 0.0% 95.3% %H (TV HH) 4.7% 100.0% 42.5% 42.5% 0.0% DTT 1414 1414 381 164 1414 537 877 1181 %V 56.3% 59.7% 40.3% 42.5% 100.0% 100.0% 100.0% 53.8% %H (All HH) 100.0% 26.9% 11.6% 100.0% 38.0% 62.0% 83.5% %H (TV HH) 26.9% 11.6% 100.0% 38.0% 62.0%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 292 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
PVR 1446 1446 858 365 741 504 237 1363 %V 57.6% 61.0% 90.8% 94.6% 52.4% 93.9% 27.0% 62.0% %H (All HH) 100.0% 59.3% 25.2% 51.2% 34.9% 16.4% 94.3% %H (TV HH) 59.3% 25.2% 51.2% 34.9% 16.4% DVDR 21 21 10 1 14 6 8 18 %V 0.8% 0.9% 1.1% 0.3% 1.0% 1.1% 0.9% 0.8% %H (All HH) 100.0% 47.6% 4.8% 66.7% 28.6% 38.1% 85.7% %H (TV HH) 47.6% 4.8% 66.7% 28.6% 38.1% VCR 9 9 2 0 8 2 7 5 %V 0.4% 0.4% 0.2% 0.0% 0.6% 0.4% 0.8% 0.2% %H (All HH) 100.0% 22.2% 0.0% 88.9% 22.2% 77.8% 55.6% %H (TV HH) 22.2% 0.0% 88.9% 22.2% 77.8% Any recorder 1462 1462 861 365 755 505 250 1374 %V 58.2% 61.7% 91.1% 94.6% 53.4% 94.0% 28.5% 62.5% %H (All HH) 100.0% 58.9% 25.0% 51.6% 34.5% 17.1% 94.0% %H (TV HH) 58.9% 25.0% 51.6% 34.5% 17.1%
Receives HDTV (via STB or built-in reception) 1688 1688 806 359 1039 499 540 1556 %V 67.2% 71.3% 85.3% 93.0% 73.5% 92.9% 61.6% 70.8% %H (All HH) 100.0% 47.7% 21.3% 61.6% 29.6% 32.0% 92.2% %H (TV HH) 47.7% 21.3% 61.6% 29.6% 32.0% DVD/Blu-ray player or recorder 1434 1434 591 245 880 368 512 1287 %V 57.1% 60.5% 62.5% 63.5% 62.2% 68.5% 58.4% 58.6% %H (All HH) 100.0% 41.2% 17.1% 61.4% 25.7% 35.7% 89.7% %H (TV HH) 41.2% 17.1% 61.4% 25.7% 35.7%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 293 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Household level data
Table 11.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2511 2369 945 386 1414 537 877 2197 %H (All HH) 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5% %H (TV HH) 39.9% 16.3% 59.7% 22.7% 37.0%
Has broadband internet 2197 2079 892 368 1181 516 664 2197 %V 87.5% 87.8% 94.4% 95.3% 83.5% 96.1% 75.7% 100.0% %H (All HH) 94.6% 40.6% 16.8% 53.8% 23.5% 30.2% 100.0% %H (TV HH) 42.9% 17.7% 56.8% 24.8% 31.9%
Number of computers (PCs and laptops)
0 488 455 104 38 316 40 275 191 %V 19.4% 19.2% 11.0% 9.8% 22.3% 7.4% 31.4% 8.7% %H (All HH) 93.2% 21.3% 7.8% 64.8% 8.2% 56.4% 39.1% %H (TV HH) 22.9% 8.4% 69.5% 8.8% 60.4% 1 683 639 240 107 384 139 245 668 %V 27.2% 27.0% 25.4% 27.7% 27.2% 25.9% 27.9% 30.4% %H (All HH) 93.6% 35.1% 15.7% 56.2% 20.4% 35.9% 97.8% %H (TV HH) 37.6% 16.7% 60.1% 21.8% 38.3% 2 621 589 270 104 338 158 179 619 %V 24.7% 24.9% 28.6% 26.9% 23.9% 29.4% 20.4% 28.2% %H (All HH) 94.8% 43.5% 16.7% 54.4% 25.4% 28.8% 99.7% %H (TV HH) 45.8% 17.7% 57.4% 26.8% 30.4% 3 339 319 151 62 176 91 84 339 %V 13.5% 13.5% 16.0% 16.1% 12.4% 16.9% 9.6% 15.4% %H (All HH) 94.1% 44.5% 18.3% 51.9% 26.8% 24.8% 100.0% %H (TV HH) 47.3% 19.4% 55.2% 28.5% 26.3% 4 183 176 88 29 100 48 51 183 %V 7.3% 7.4% 9.3% 7.5% 7.1% 8.9% 5.8% 8.3% %H (All HH) 96.2% 48.1% 15.8% 54.6% 26.2% 27.9% 100.0% %H (TV HH) 50.0% 16.5% 56.8% 27.3% 29.0% 5+ 197 192 91 46 101 59 42 197 %V 7.8% 8.1% 9.6% 11.9% 7.1% 11.0% 4.8% 9.0% %H (All HH) 97.5% 46.2% 23.4% 51.3% 29.9% 21.3% 100.0% %H (TV HH) 47.4% 24.0% 52.6% 30.7% 21.9%
Base: BBC Scotland - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 294 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Set level data
Table 11.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 4735 2116 846 2999 1418 1581 4316 %H 44.7% 17.9% 63.3% 29.9% 33.4% 91.2%
Under 20" 169 73 31 134 65 68 148 %V 3.6% 3.4% 3.7% 4.5% 4.6% 4.3% 3.4% %H 43.2% 18.3% 79.3% 38.5% 40.2% 87.6% 20" - 29" 648 263 111 484 224 260 562 %V 13.7% 12.4% 13.1% 16.1% 15.8% 16.4% 13.0% %H 40.6% 17.1% 74.7% 34.6% 40.1% 86.7% 30" - 39" 1452 599 240 946 401 545 1284 %V 30.7% 28.3% 28.4% 31.5% 28.3% 34.5% 29.7% %H 41.3% 16.5% 65.2% 27.6% 37.5% 88.4% 40" - 49" 1553 737 289 913 454 459 1459 %V 32.8% 34.8% 34.2% 30.4% 32.0% 29.0% 33.8% %H 47.5% 18.6% 58.8% 29.2% 29.6% 93.9% 50" - 59" 624 311 133 348 196 153 603 %V 13.2% 14.7% 15.7% 11.6% 13.8% 9.7% 14.0% %H 49.8% 21.3% 55.8% 31.4% 24.5% 96.6% 60"+ 95 53 18 48 28 21 93 %V 2.0% 2.5% 2.1% 1.6% 2.0% 1.3% 2.2% %H 55.8% 18.9% 50.5% 29.5% 22.1% 97.9% Don't know 193 80 24 126 50 76 167 %V 4.1% 3.8% 2.8% 4.2% 3.5% 4.8% 3.9% %H 41.5% 12.4% 65.3% 25.9% 39.4% 86.5%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 295 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Set level data
Table 11.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 4735 2116 846 2999 1418 1581 4316 %H 44.7% 17.9% 63.3% 29.9% 33.4% 91.2%
Main living room 2352 942 385 1407 536 871 2064 %V 49.7% 44.5% 45.5% 46.9% 37.8% 55.1% 47.8% %H 40.1% 16.4% 59.8% 22.8% 37.0% 87.8% Kitchen 260 131 34 201 106 94 243 %V 5.5% 6.2% 4.0% 6.7% 7.5% 5.9% 5.6% %H 50.4% 13.1% 77.3% 40.8% 36.2% 93.5% Adult's bedroom 1337 643 270 879 485 394 1243 %V 28.2% 30.4% 31.9% 29.3% 34.2% 24.9% 28.8% %H 48.1% 20.2% 65.7% 36.3% 29.5% 93.0% Child's bedroom 311 158 64 177 105 73 306 %V 6.6% 7.5% 7.6% 5.9% 7.4% 4.6% 7.1% %H 50.8% 20.6% 56.9% 33.8% 23.5% 98.4% Other bedroom 133 66 21 107 60 47 128 %V 2.8% 3.1% 2.5% 3.6% 4.2% 3.0% 3.0% %H 49.6% 15.8% 80.5% 45.1% 35.3% 96.2% Second living/dining room 190 94 45 124 71 53 185 %V 4.0% 4.4% 5.3% 4.1% 5.0% 3.4% 4.3% %H 49.5% 23.7% 65.3% 37.4% 27.9% 97.4% Study/office 33 17 5 21 11 10 32 %V 0.7% 0.8% 0.6% 0.7% 0.8% 0.6% 0.7% %H 51.5% 15.2% 63.6% 33.3% 30.3% 97.0% TV room 43 22 5 30 13 16 42 %V 0.9% 1.0% 0.6% 1.0% 0.9% 1.0% 1.0% %H 51.2% 11.6% 69.8% 30.2% 37.2% 97.7% Conservatory 49 26 9 36 21 15 46 %V 1.0% 1.2% 1.1% 1.2% 1.5% 0.9% 1.1% %H 53.1% 18.4% 73.5% 42.9% 30.6% 93.9% Attic or loft room 5 3 3 4 4 0 5 %V 0.1% 0.1% 0.4% 0.1% 0.3% 0.0% 0.1% %H 60.0% 60.0% 80.0% 80.0% 0.0% 100.0% No specific location 1 0 0 1 0 1 1 %V 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% %H 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% Other 23 14 5 13 7 6 22 %V 0.5% 0.7% 0.6% 0.4% 0.5% 0.4% 0.5% %H 60.9% 21.7% 56.5% 30.4% 26.1% 95.7%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 296 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Set level data
Table 11.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 4735 2116 846 2999 1418 1581 4316 %H 44.7% 17.9% 63.3% 29.9% 33.4% 91.2%
PVR 2106 1330 531 988 714 273 2013 %V 44.5% 62.9% 62.8% 32.9% 50.4% 17.3% 46.6% %H 63.2% 25.2% 46.9% 33.9% 13.0% 95.6% DVDR 21 10 1 14 6 8 18 %V 0.4% 0.5% 0.1% 0.5% 0.4% 0.5% 0.4% %H 47.6% 4.8% 66.7% 28.6% 38.1% 85.7% VCR 10 3 0 8 2 7 5 %V 0.2% 0.1% 0.0% 0.3% 0.1% 0.4% 0.1% %H 30.0% 0.0% 80.0% 20.0% 70.0% 50.0% Any recorder 2127 1335 532 1005 718 287 2028 %V 44.9% 63.1% 62.9% 33.5% 50.6% 18.2% 47.0% %H 62.8% 25.0% 47.2% 33.8% 13.5% 95.3%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 11.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 4735 2116 846 2999 1418 1581 4316 %H 44.7% 17.9% 63.3% 29.9% 33.4% 91.2%
Receives HDTV (via STB or built-in reception) 2747 1406 592 1717 938 779 2582 %V 58.0% 66.4% 70.0% 57.3% 66.1% 49.3% 59.8% %H 51.2% 21.6% 62.5% 34.1% 28.4% 94.0% DVD/Blu-ray player or recorder 1987 861 369 1248 586 661 1824 %V 42.0% 40.7% 43.6% 41.6% 41.3% 41.8% 42.3% %H 43.3% 18.6% 62.8% 29.5% 33.3% 91.8%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 297 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Set level data
Table 11.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2369 945 386 1414 537 877 2079 %H 39.9% 16.3% 59.7% 22.7% 37.0% 87.8%
Under 20" 10 2 0 7 1 6 7 %V 0.4% 0.2% 0.0% 0.5% 0.2% 0.7% 0.3% %H 20.0% 0.0% 70.0% 10.0% 60.0% 70.0% 20" - 29" 111 23 12 80 12 68 74 %V 4.7% 2.4% 3.1% 5.7% 2.2% 7.8% 3.6% %H 20.7% 10.8% 72.1% 10.8% 61.3% 66.7% 30" - 39" 569 158 68 371 81 290 438 %V 24.0% 16.7% 17.6% 26.2% 15.1% 33.1% 21.1% %H 27.8% 12.0% 65.2% 14.2% 51.0% 77.0% 40" - 49" 1008 441 180 591 258 333 927 %V 42.5% 46.7% 46.6% 41.8% 48.0% 38.0% 44.6% %H 43.8% 17.9% 58.6% 25.6% 33.0% 92.0% 50" - 59" 490 238 101 269 145 123 472 %V 20.7% 25.2% 26.2% 19.0% 27.0% 14.0% 22.7% %H 48.6% 20.6% 54.9% 29.6% 25.1% 96.3% 60"+ 82 45 16 40 23 17 79 %V 3.5% 4.8% 4.1% 2.8% 4.3% 1.9% 3.8% %H 54.9% 19.5% 48.8% 28.0% 20.7% 96.3% Don't know 98 38 9 56 17 40 81 %V 4.1% 4.0% 2.3% 4.0% 3.2% 4.6% 3.9% %H 38.8% 9.2% 57.1% 17.3% 40.8% 82.7%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 298 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Set level data
Table 11.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2369 945 386 1414 537 877 2079 %H 39.9% 16.3% 59.7% 22.7% 37.0% 87.8%
PVR 1416 848 361 717 496 222 1334 %V 59.8% 89.7% 93.5% 50.7% 92.4% 25.3% 64.2% %H 59.9% 25.5% 50.6% 35.0% 15.7% 94.2% DVDR 18 9 1 13 6 7 16 %V 0.8% 1.0% 0.3% 0.9% 1.1% 0.8% 0.8% %H 50.0% 5.6% 72.2% 33.3% 38.9% 88.9% VCR 7 1 0 7 1 6 4 %V 0.3% 0.1% 0.0% 0.5% 0.2% 0.7% 0.2% %H 14.3% 0.0% 100.0% 14.3% 85.7% 57.1% Any recorder 1431 851 361 731 497 233 1344 %V 60.4% 90.1% 93.5% 51.7% 92.6% 26.6% 64.6% %H 59.5% 25.2% 51.1% 34.7% 16.3% 93.9%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 11.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2369 945 386 1414 537 877 2079 %H 39.9% 16.3% 59.7% 22.7% 37.0% 87.8%
Receives HDTV (via STB or built-in reception) 1652 792 355 1011 489 522 1524 %V 69.7% 83.8% 92.0% 71.5% 91.1% 59.5% 73.3% %H 47.9% 21.5% 61.2% 29.6% 31.6% 92.3% DVD/Blu-ray player or recorder 1184 465 198 719 276 443 1045 %V 50.0% 49.2% 51.3% 50.8% 51.4% 50.5% 50.3% %H 39.3% 16.7% 60.7% 23.3% 37.4% 88.3%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 299 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Set level data
Table 11.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2367 1171 459 1585 881 704 2237 %H 49.5% 19.4% 67.0% 37.2% 29.7% 94.5%
Under 20" 159 70 30 126 64 62 141 %V 6.7% 6.0% 6.5% 7.9% 7.3% 8.8% 6.3% %H 44.0% 18.9% 79.2% 40.3% 39.0% 88.7% 20" - 29" 536 240 99 404 212 192 488 %V 22.6% 20.5% 21.6% 25.5% 24.1% 27.3% 21.8% %H 44.8% 18.5% 75.4% 39.6% 35.8% 91.0% 30" - 39" 883 442 172 575 320 255 845 %V 37.3% 37.7% 37.5% 36.3% 36.3% 36.2% 37.8% %H 50.1% 19.5% 65.1% 36.2% 28.9% 95.7% 40" - 49" 545 297 109 322 196 126 532 %V 23.0% 25.4% 23.7% 20.3% 22.2% 17.9% 23.8% %H 54.5% 20.0% 59.1% 36.0% 23.1% 97.6% 50" - 59" 134 73 32 79 50 29 131 %V 5.7% 6.2% 7.0% 5.0% 5.7% 4.1% 5.9% %H 54.5% 23.9% 59.0% 37.3% 21.6% 97.8% 60"+ 14 8 3 8 5 4 14 %V 0.6% 0.7% 0.7% 0.5% 0.6% 0.6% 0.6% %H 57.1% 21.4% 57.1% 35.7% 28.6% 100.0% Don't know 95 42 15 69 33 36 85 %V 4.0% 3.6% 3.3% 4.4% 3.7% 5.1% 3.8% %H 44.2% 15.8% 72.6% 34.7% 37.9% 89.5%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 300 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Set level data
Table 11.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2367 1171 459 1585 881 704 2237 %H 49.5% 19.4% 67.0% 37.2% 29.7% 94.5%
PVR 690 482 170 270 219 52 679 %V 29.2% 41.2% 37.0% 17.0% 24.9% 7.4% 30.4% %H 69.9% 24.6% 39.1% 31.7% 7.5% 98.4% DVDR 3 1 0 2 1 1 2 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% %H 33.3% 0.0% 66.7% 33.3% 33.3% 66.7% VCR 3 2 0 1 1 1 2 %V 0.1% 0.2% 0.0% 0.1% 0.1% 0.1% 0.1% %H 66.7% 0.0% 33.3% 33.3% 33.3% 66.7% Any recorder 695 484 171 274 221 53 684 %V 29.4% 41.3% 37.3% 17.3% 25.1% 7.5% 30.6% %H 69.6% 24.6% 39.4% 31.8% 7.6% 98.4%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 11.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2367 1171 459 1585 881 704 2237 %H 49.5% 19.4% 67.0% 37.2% 29.7% 94.5%
Receives HDTV (via STB or built-in reception) 1095 614 237 706 449 257 1057 %V 46.3% 52.4% 51.6% 44.5% 51.0% 36.5% 47.3% %H 56.1% 21.6% 64.5% 41.0% 23.5% 96.5%
DVD/Blu-ray player or recorder 803 396 171 529 310 219 778 %V 33.9% 33.8% 37.3% 33.4% 35.2% 31.1% 34.8% %H 49.3% 21.3% 65.9% 38.6% 27.3% 96.9%
Base: BBC Scotland - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 301 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 5384 5122 2258 898 2904 1288 1616 4998 %H 95.1% 41.9% 16.7% 53.9% 23.9% 30.0% 92.8%
Total Children 929 891 433 146 430 202 228 915 %V 17.3% 17.4% 19.2% 16.3% 14.8% 15.7% 14.1% 18.3% %H 95.9% 46.6% 15.7% 46.3% 21.7% 24.5% 98.5% 0 - 3 214 203 103 28 95 43 52 208 %V 4.0% 4.0% 4.6% 3.1% 3.3% 3.3% 3.2% 4.2% %H 94.9% 48.1% 13.1% 44.4% 20.1% 24.3% 97.2% 4 - 15 715 688 330 119 335 159 176 707 %V 13.3% 13.4% 14.6% 13.3% 11.5% 12.3% 10.9% 14.1% %H 96.2% 46.2% 16.6% 46.9% 22.2% 24.6% 98.9% 4 - 9 366 349 160 61 158 70 88 362 %V 6.8% 6.8% 7.1% 6.8% 5.4% 5.4% 5.4% 7.2% %H 95.4% 43.7% 16.7% 43.2% 19.1% 24.0% 98.9% 10 - 15 350 339 170 58 177 89 88 345 %V 6.5% 6.6% 7.5% 6.5% 6.1% 6.9% 5.4% 6.9% %H 96.9% 48.6% 16.6% 50.6% 25.4% 25.1% 98.6%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 302 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 5384 5122 2258 898 2904 1288 1616 4998 %H 95.1% 41.9% 16.7% 53.9% 23.9% 30.0% 92.8%
Total Adults (16+) 4454 4231 1825 752 2474 1086 1388 4083 %V 82.7% 82.6% 80.8% 83.7% 85.2% 84.3% 85.9% 81.7% %H 95.0% 41.0% 16.9% 55.5% 24.4% 31.2% 91.7% 16 - 19 213 200 93 40 119 62 58 209 %V 4.0% 3.9% 4.1% 4.5% 4.1% 4.8% 3.6% 4.2% %H 93.9% 43.7% 18.8% 55.9% 29.1% 27.2% 98.1% 20 - 24 319 267 110 46 131 70 61 316 %V 5.9% 5.2% 4.9% 5.1% 4.5% 5.4% 3.8% 6.3% %H 83.7% 34.5% 14.4% 41.1% 21.9% 19.1% 99.1% 25 - 34 746 679 285 90 303 117 185 725 %V 13.9% 13.3% 12.6% 10.0% 10.4% 9.1% 11.4% 14.5% %H 91.0% 38.2% 12.1% 40.6% 15.7% 24.8% 97.2% 35 - 44 673 630 299 114 306 151 155 654 %V 12.5% 12.3% 13.2% 12.7% 10.5% 11.7% 9.6% 13.1% %H 93.6% 44.4% 16.9% 45.5% 22.4% 23.0% 97.2% 45 - 54 745 721 342 139 430 210 220 723 %V 13.8% 14.1% 15.1% 15.5% 14.8% 16.3% 13.6% 14.5% %H 96.8% 45.9% 18.7% 57.7% 28.2% 29.5% 97.0% 55 - 64 745 732 342 156 452 222 230 703 %V 13.8% 14.3% 15.1% 17.4% 15.6% 17.2% 14.2% 14.1% %H 98.3% 45.9% 20.9% 60.7% 29.8% 30.9% 94.4% 65+ 1013 1002 355 167 734 254 480 753 %V 18.8% 19.6% 15.7% 18.6% 25.3% 19.7% 29.7% 15.1% %H 98.9% 35.0% 16.5% 72.5% 25.1% 47.4% 74.3%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 303 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 4454 4231 1825 752 2474 1086 1388 4083 %H 95.0% 41.0% 16.9% 55.5% 24.4% 31.2% 91.7%
AB 1131 1089 489 199 626 284 342 1101 %V 25.4% 25.7% 26.8% 26.5% 25.3% 26.2% 24.6% 27.0% %H 96.3% 43.2% 17.6% 55.3% 25.1% 30.2% 97.3% C1 1233 1139 507 208 656 314 342 1171 %V 27.7% 26.9% 27.8% 27.7% 26.5% 28.9% 24.6% 28.7% %H 92.4% 41.1% 16.9% 53.2% 25.5% 27.7% 95.0% C2 985 956 446 177 554 266 288 917 %V 22.1% 22.6% 24.4% 23.5% 22.4% 24.5% 20.7% 22.5% %H 97.1% 45.3% 18.0% 56.2% 27.0% 29.2% 93.1% D 725 688 268 122 397 156 241 619 %V 16.3% 16.3% 14.7% 16.2% 16.0% 14.4% 17.4% 15.2% %H 94.9% 37.0% 16.8% 54.8% 21.5% 33.2% 85.4% E 380 358 114 46 242 66 176 274 %V 8.5% 8.5% 6.2% 6.1% 9.8% 6.1% 12.7% 6.7% %H 94.2% 30.0% 12.1% 63.7% 17.4% 46.3% 72.1%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 304 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 4454 4231 1825 752 2474 1086 1388 4083 %H 95.0% 41.0% 16.9% 55.5% 24.4% 31.2% 91.7%
Working full time 2059 1962 941 366 1031 521 510 2016 %V 46.2% 46.4% 51.6% 48.7% 41.7% 48.0% 36.7% 49.4% %H 95.3% 45.7% 17.8% 50.1% 25.3% 24.8% 97.9% Working part time 440 424 182 82 247 113 133 423 %V 9.9% 10.0% 10.0% 10.9% 10.0% 10.4% 9.6% 10.4% %H 96.4% 41.4% 18.6% 56.1% 25.7% 30.2% 96.1% Not working 1955 1845 703 305 1196 452 744 1644 %V 43.9% 43.6% 38.5% 40.6% 48.3% 41.6% 53.6% 40.3% %H 94.4% 36.0% 15.6% 61.2% 23.1% 38.1% 84.1% Houseperson 2511 2369 945 386 1414 537 877 2197 %V 56.4% 56.0% 51.8% 51.3% 57.2% 49.4% 63.2% 53.8% %H 94.3% 37.6% 15.4% 56.3% 21.4% 34.9% 87.5%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 305 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2150 2032 882 374 1168 534 634 1981 %H 94.5% 41.0% 17.4% 54.3% 24.8% 29.5% 92.1%
16 - 19 113 107 52 22 64 36 29 111 %V 5.3% 5.3% 5.9% 5.9% 5.5% 6.7% 4.6% 5.6% %H 94.7% 46.0% 19.5% 56.6% 31.9% 25.7% 98.2% 20 - 24 157 137 55 25 65 36 30 155 %V 7.3% 6.7% 6.2% 6.7% 5.6% 6.7% 4.7% 7.8% %H 87.3% 35.0% 15.9% 41.4% 22.9% 19.1% 98.7% 25 - 34 368 333 139 45 148 60 89 357 %V 17.1% 16.4% 15.8% 12.0% 12.7% 11.2% 14.0% 18.0% %H 90.5% 37.8% 12.2% 40.2% 16.3% 24.2% 97.0% 35 - 44 329 304 143 56 138 69 69 317 %V 15.3% 15.0% 16.2% 15.0% 11.8% 12.9% 10.9% 16.0% %H 92.4% 43.5% 17.0% 41.9% 21.0% 21.0% 96.4% 45 - 54 360 345 159 64 211 101 110 346 %V 16.7% 17.0% 18.0% 17.1% 18.1% 18.9% 17.4% 17.5% %H 95.8% 44.2% 17.8% 58.6% 28.1% 30.6% 96.1% 55 - 64 361 350 162 78 218 108 110 338 %V 16.8% 17.2% 18.4% 20.9% 18.7% 20.2% 17.4% 17.1% %H 97.0% 44.9% 21.6% 60.4% 29.9% 30.5% 93.6% 65+ 462 455 172 84 323 125 198 356 %V 21.5% 22.4% 19.5% 22.5% 27.7% 23.4% 31.2% 18.0% %H 98.5% 37.2% 18.2% 69.9% 27.1% 42.9% 77.1%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 306 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2150 2032 882 374 1168 534 634 1981 %H 94.5% 41.0% 17.4% 54.3% 24.8% 29.5% 92.1%
AB 555 536 242 100 303 138 164 541 %V 25.8% 26.4% 27.4% 26.7% 25.9% 25.8% 25.9% 27.3% %H 96.6% 43.6% 18.0% 54.6% 24.9% 29.5% 97.5% C1 567 522 236 101 295 152 142 547 %V 26.4% 25.7% 26.8% 27.0% 25.3% 28.5% 22.4% 27.6% %H 92.1% 41.6% 17.8% 52.0% 26.8% 25.0% 96.5% C2 527 508 233 94 296 139 157 481 %V 24.5% 25.0% 26.4% 25.1% 25.3% 26.0% 24.8% 24.3% %H 96.4% 44.2% 17.8% 56.2% 26.4% 29.8% 91.3% D 326 309 122 58 171 72 99 284 %V 15.2% 15.2% 13.8% 15.5% 14.6% 13.5% 15.6% 14.3% %H 94.8% 37.4% 17.8% 52.5% 22.1% 30.4% 87.1% E 174 158 49 22 104 33 71 129 %V 8.1% 7.8% 5.6% 5.9% 8.9% 6.2% 11.2% 6.5% %H 90.8% 28.2% 12.6% 59.8% 19.0% 40.8% 74.1%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 307 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2150 2032 882 374 1168 534 634 1981 %H 94.5% 41.0% 17.4% 54.3% 24.8% 29.5% 92.1%
Working full time 1204 1147 557 207 598 303 296 1176 %V 56.0% 56.4% 63.2% 55.3% 51.2% 56.7% 46.7% 59.4% %H 95.3% 46.3% 17.2% 49.7% 25.2% 24.6% 97.7% Working part time 93 84 28 17 52 21 31 87 %V 4.3% 4.1% 3.2% 4.5% 4.5% 3.9% 4.9% 4.4% %H 90.3% 30.1% 18.3% 55.9% 22.6% 33.3% 93.5% Not working 853 800 296 150 517 210 307 719 %V 39.7% 39.4% 33.6% 40.1% 44.3% 39.3% 48.4% 36.3% %H 93.8% 34.7% 17.6% 60.6% 24.6% 36.0% 84.3% Houseperson 590 530 169 82 320 92 227 472 %V 27.4% 26.1% 19.2% 21.9% 27.4% 17.2% 35.8% 23.8% %H 89.8% 28.6% 13.9% 54.2% 15.6% 38.5% 80.0%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 308 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2305 2199 944 378 1306 552 754 2102 %H 95.4% 41.0% 16.4% 56.7% 23.9% 32.7% 91.2%
16 - 19 100 93 41 18 55 26 29 99 %V 4.3% 4.2% 4.3% 4.8% 4.2% 4.7% 3.8% 4.7% %H 93.0% 41.0% 18.0% 55.0% 26.0% 29.0% 99.0% 20 - 24 162 130 55 21 65 34 31 160 %V 7.0% 5.9% 5.8% 5.6% 5.0% 6.2% 4.1% 7.6% %H 80.2% 34.0% 13.0% 40.1% 21.0% 19.1% 98.8% 25 - 34 377 345 146 45 154 58 97 368 %V 16.4% 15.7% 15.5% 11.9% 11.8% 10.5% 12.9% 17.5% %H 91.5% 38.7% 11.9% 40.8% 15.4% 25.7% 97.6% 35 - 44 344 326 156 58 167 82 85 336 %V 14.9% 14.8% 16.5% 15.3% 12.8% 14.9% 11.3% 16.0% %H 94.8% 45.3% 16.9% 48.5% 23.8% 24.7% 97.7% 45 - 54 385 376 183 75 220 110 110 377 %V 16.7% 17.1% 19.4% 19.8% 16.8% 19.9% 14.6% 17.9% %H 97.7% 47.5% 19.5% 57.1% 28.6% 28.6% 97.9% 55 - 64 384 381 180 78 234 114 120 365 %V 16.7% 17.3% 19.1% 20.6% 17.9% 20.7% 15.9% 17.4% %H 99.2% 46.9% 20.3% 60.9% 29.7% 31.3% 95.1% 65+ 551 547 183 83 411 129 282 397 %V 23.9% 24.9% 19.4% 22.0% 31.5% 23.4% 37.4% 18.9% %H 99.3% 33.2% 15.1% 74.6% 23.4% 51.2% 72.1%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 309 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2305 2199 944 378 1306 552 754 2102 %H 95.4% 41.0% 16.4% 56.7% 23.9% 32.7% 91.2%
AB 576 553 247 99 324 146 178 561 %V 25.0% 25.1% 26.2% 26.2% 24.8% 26.4% 23.6% 26.7% %H 96.0% 42.9% 17.2% 56.3% 25.3% 30.9% 97.4% C1 666 618 271 107 361 162 199 624 %V 28.9% 28.1% 28.7% 28.3% 27.6% 29.3% 26.4% 29.7% %H 92.8% 40.7% 16.1% 54.2% 24.3% 29.9% 93.7% C2 458 449 214 83 257 126 131 436 %V 19.9% 20.4% 22.7% 22.0% 19.7% 22.8% 17.4% 20.7% %H 98.0% 46.7% 18.1% 56.1% 27.5% 28.6% 95.2% D 399 379 146 64 226 84 142 335 %V 17.3% 17.2% 15.5% 16.9% 17.3% 15.2% 18.8% 15.9% %H 95.0% 36.6% 16.0% 56.6% 21.1% 35.6% 84.0% E 206 200 65 24 138 33 105 145 %V 8.9% 9.1% 6.9% 6.3% 10.6% 6.0% 13.9% 6.9% %H 97.1% 31.6% 11.7% 67.0% 16.0% 51.0% 70.4%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 310 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Scotland
Individual level data
Table 11.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2305 2199 944 378 1306 552 754 2102 %H 95.4% 41.0% 16.4% 56.7% 23.9% 32.7% 91.2%
Working full time 856 814 384 159 432 218 214 840 %V 37.1% 37.0% 40.7% 42.1% 33.1% 39.5% 28.4% 40.0% %H 95.1% 44.9% 18.6% 50.5% 25.5% 25.0% 98.1% Working part time 347 340 153 65 195 92 103 336 %V 15.1% 15.5% 16.2% 17.2% 14.9% 16.7% 13.7% 16.0% %H 98.0% 44.1% 18.7% 56.2% 26.5% 29.7% 96.8% Not working 1102 1045 406 155 679 242 437 925 %V 47.8% 47.5% 43.0% 41.0% 52.0% 43.8% 58.0% 44.0% %H 94.8% 36.8% 14.1% 61.6% 22.0% 39.7% 83.9% Houseperson 1921 1838 776 305 1094 445 650 1725 %V 83.3% 83.6% 82.2% 80.7% 83.8% 80.6% 86.2% 82.1% %H 95.7% 40.4% 15.9% 56.9% 23.2% 33.8% 89.8%
Base: BBC Scotland - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC Ulster Page 311
Contents Page
Household Table 12.1: Social Grade 312 Table 12.2: Houseperson Age 313 Table 12.3: Size of Household 314 Table 12.4: Presence of Children 315 Table 12.5: Number of TV sets in household 316 Table 12.6: Screen size 317 Table 12.7: Location of ANY set in household 318 Table 12.8: Platform Provider 319 Table 12.9: Recorders and other equipment 320 Table 12.10: Computers and Internet 321
Sets Table 12.11: Screen Size 322 Table 12.12: Location of set 323 Table 12.13: Recorders 324 Table 12.14: Other TV equipment 324 Table 12.15: Main Set Screen Size 325 Table 12.16: Main Set Recorders 326 Table 12.17: Main Set - Other TV equipment 326 Table 12.18: Other Sets (non-Main Set) Screen Size 327 Table 12.19: Other Set (non-Main Set) Recorders 328 Table 12.20: Other Set (non-Main Set) - Other TV equipment 328
Individuals Table 12.21: Age of Children 329 Table 12.22: Adults - Age 330 Table 12.23: Social Grade (Adults 16+) 331 Table 12.24: Working Status (Adults 16+) 332 Table 12.25: Males - Age 333 Table 12.26: Social Grade (Males 16+) 334 Table 12.27: Working Status (Males 16+) 335 Table 12.28: Females - Age 336 Table 12.29: Social Grade (Females 16+) 337 Table 12.30: Working Status (Females 16+) 338 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 312 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
AB 163 160 65 24 119 50 68 157 %V 22.0% 22.2% 23.8% 28.9% 21.0% 22.4% 19.8% 25.0% %H (All HH) 98.2% 39.9% 14.7% 73.0% 30.7% 41.7% 96.3% %H (TV HH) 40.6% 15.0% 74.4% 31.3% 42.5% C1 186 180 69 24 144 60 84 167 %V 25.1% 25.0% 25.3% 28.9% 25.4% 26.9% 24.4% 26.6% %H (All HH) 96.8% 37.1% 12.9% 77.4% 32.3% 45.2% 89.8% %H (TV HH) 38.3% 13.3% 80.0% 33.3% 46.7% C2 156 152 62 13 120 48 72 137 %V 21.0% 21.1% 22.7% 15.7% 21.2% 21.5% 20.9% 21.8% %H (All HH) 97.4% 39.7% 8.3% 76.9% 30.8% 46.2% 87.8% %H (TV HH) 40.8% 8.6% 78.9% 31.6% 47.4% D 133 126 47 14 101 42 59 107 %V 17.9% 17.5% 17.2% 16.9% 17.8% 18.8% 17.2% 17.0% %H (All HH) 94.7% 35.3% 10.5% 75.9% 31.6% 44.4% 80.5% %H (TV HH) 37.3% 11.1% 80.2% 33.3% 46.8% E 104 101 31 8 83 22 61 60 %V 14.0% 14.0% 11.4% 9.6% 14.6% 9.9% 17.7% 9.5% %H (All HH) 97.1% 29.8% 7.7% 79.8% 21.2% 58.7% 57.7% %H (TV HH) 30.7% 7.9% 82.2% 21.8% 60.4%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 313 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
Under 25 18 15 4 2 9 3 6 17 %V 2.4% 2.1% 1.5% 2.4% 1.6% 1.3% 1.7% 2.7% %H (All HH) 83.3% 22.2% 11.1% 50.0% 16.7% 33.3% 94.4% %H (TV HH) 26.7% 13.3% 60.0% 20.0% 40.0% 25 - 34 111 104 37 12 76 28 47 105 %V 15.0% 14.4% 13.6% 14.5% 13.4% 12.6% 13.7% 16.7% %H (All HH) 93.7% 33.3% 10.8% 68.5% 25.2% 42.3% 94.6% %H (TV HH) 35.6% 11.5% 73.1% 26.9% 45.2% 35 - 44 131 126 51 18 91 39 52 125 %V 17.7% 17.5% 18.7% 21.7% 16.0% 17.5% 15.1% 19.9% %H (All HH) 96.2% 38.9% 13.7% 69.5% 29.8% 39.7% 95.4% %H (TV HH) 40.5% 14.3% 72.2% 31.0% 41.3% 45 - 54 145 143 61 21 112 53 59 137 %V 19.5% 19.9% 22.3% 25.3% 19.8% 23.8% 17.2% 21.8% %H (All HH) 98.6% 42.1% 14.5% 77.2% 36.6% 40.7% 94.5% %H (TV HH) 42.7% 14.7% 78.3% 37.1% 41.3% 55 - 64 137 136 53 15 112 44 68 124 %V 18.5% 18.9% 19.4% 18.1% 19.8% 19.7% 19.8% 19.7% %H (All HH) 99.3% 38.7% 10.9% 81.8% 32.1% 49.6% 90.5% %H (TV HH) 39.0% 11.0% 82.4% 32.4% 50.0% 65 + 200 197 68 16 167 55 112 121 %V 27.0% 27.4% 24.9% 19.3% 29.5% 24.7% 32.6% 19.2% %H (All HH) 98.5% 34.0% 8.0% 83.5% 27.5% 56.0% 60.5% %H (TV HH) 34.5% 8.1% 84.8% 27.9% 56.9%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 314 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
1 211 199 55 15 164 41 123 126 %V 28.4% 27.6% 20.1% 18.1% 28.9% 18.4% 35.8% 20.0% %H (All HH) 94.3% 26.1% 7.1% 77.7% 19.4% 58.3% 59.7% %H (TV HH) 27.6% 7.5% 82.4% 20.6% 61.8% 2 223 217 87 25 173 72 101 201 %V 30.1% 30.1% 31.9% 30.1% 30.5% 32.3% 29.4% 32.0% %H (All HH) 97.3% 39.0% 11.2% 77.6% 32.3% 45.3% 90.1% %H (TV HH) 40.1% 11.5% 79.7% 33.2% 46.5% 3 117 115 46 17 86 38 48 114 %V 15.8% 16.0% 16.8% 20.5% 15.2% 17.0% 14.0% 18.1% %H (All HH) 98.3% 39.3% 14.5% 73.5% 32.5% 41.0% 97.4% %H (TV HH) 40.0% 14.8% 74.8% 33.0% 41.7% 4 121 119 55 15 92 46 46 118 %V 16.3% 16.5% 20.1% 18.1% 16.2% 20.6% 13.4% 18.8% %H (All HH) 98.3% 45.5% 12.4% 76.0% 38.0% 38.0% 97.5% %H (TV HH) 46.2% 12.6% 77.3% 38.7% 38.7% 5+ 70 70 31 11 51 26 25 70 %V 9.4% 9.7% 11.4% 13.3% 9.0% 11.7% 7.3% 11.1% %H (All HH) 100.0% 44.3% 15.7% 72.9% 37.1% 35.7% 100.0% %H (TV HH) 44.3% 15.7% 72.9% 37.1% 35.7%
Average HH size 2.52 2.55 2.75 2.81 2.50 2.80 2.30 2.74
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 315 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
Without 529 509 182 53 413 148 264 418 %V 71.3% 70.7% 66.7% 63.9% 72.8% 66.4% 76.7% 66.5% %H (All HH) 96.2% 34.4% 10.0% 78.1% 28.0% 49.9% 79.0% %H (TV HH) 35.8% 10.4% 81.1% 29.1% 51.9% With 214 211 92 30 155 74 80 210 %V 28.8% 29.3% 33.7% 36.1% 27.3% 33.2% 23.3% 33.4% %H (All HH) 98.6% 43.0% 14.0% 72.4% 34.6% 37.4% 98.1% %H (TV HH) 43.6% 14.2% 73.5% 35.1% 37.9% 0 - 3 76 75 32 9 54 24 30 74 %V 10.2% 10.4% 11.7% 10.8% 9.5% 10.8% 8.7% 11.8% %H (All HH) 98.7% 42.1% 11.8% 71.1% 31.6% 39.5% 97.4% %H (TV HH) 42.7% 12.0% 72.0% 32.0% 40.0% 4 - 9 113 111 47 15 81 38 43 111 %V 15.2% 15.4% 17.2% 18.1% 14.3% 17.0% 12.5% 17.6% %H (All HH) 98.2% 41.6% 13.3% 71.7% 33.6% 38.1% 98.2% %H (TV HH) 42.3% 13.5% 73.0% 34.2% 38.7% 10 - 15 110 109 52 17 81 44 37 109 %V 14.8% 15.1% 19.0% 20.5% 14.3% 19.7% 10.8% 17.3% %H (All HH) 99.1% 47.3% 15.5% 73.6% 40.0% 33.6% 99.1% %H (TV HH) 47.7% 15.6% 74.3% 40.4% 33.9%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 316 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
1 266 266 71 26 199 43 156 193 %V 35.8% 36.9% 26.0% 31.3% 35.1% 19.3% 45.3% 30.7% %H (All HH) 100.0% 26.7% 9.8% 74.8% 16.2% 58.6% 72.6% %H (TV HH) 26.7% 9.8% 74.8% 16.2% 58.6% 2 247 247 98 29 192 77 115 221 %V 33.3% 34.3% 35.9% 34.9% 33.9% 34.5% 33.4% 35.1% %H (All HH) 100.0% 39.7% 11.7% 77.7% 31.2% 46.6% 89.5% %H (TV HH) 39.7% 11.7% 77.7% 31.2% 46.6% 3 122 122 58 16 101 55 46 116 %V 16.4% 16.9% 21.2% 19.3% 17.8% 24.7% 13.4% 18.4% %H (All HH) 100.0% 47.5% 13.1% 82.8% 45.1% 37.7% 95.1% %H (TV HH) 47.5% 13.1% 82.8% 45.1% 37.7% 4 57 57 31 7 50 30 19 55 %V 7.7% 7.9% 11.4% 8.4% 8.8% 13.5% 5.5% 8.7% %H (All HH) 100.0% 54.4% 12.3% 87.7% 52.6% 33.3% 96.5% %H (TV HH) 54.4% 12.3% 87.7% 52.6% 33.3% 5+ 28 28 16 5 25 17 7 28 %V 3.8% 3.9% 5.9% 6.0% 4.4% 7.6% 2.0% 4.5% %H (All HH) 100.0% 57.1% 17.9% 89.3% 60.7% 25.0% 100.0% %H (TV HH) 57.1% 17.9% 89.3% 60.7% 25.0%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 317 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
Under 20" 50 50 19 6 44 19 25 42 %V 6.7% 6.9% 7.0% 7.2% 7.8% 8.5% 7.3% 6.7% %H (All HH) 100.0% 38.0% 12.0% 88.0% 38.0% 50.0% 84.0% %H (TV HH) 38.0% 12.0% 88.0% 38.0% 50.0% 20" - 29" 198 198 79 20 172 75 97 168 %V 26.7% 27.5% 28.9% 24.1% 30.3% 33.6% 28.2% 26.7% %H (All HH) 100.0% 39.9% 10.1% 86.9% 37.9% 49.0% 84.8% %H (TV HH) 39.9% 10.1% 86.9% 37.9% 49.0% 30" - 39" 367 367 148 38 305 129 176 313 %V 49.5% 51.0% 54.2% 45.8% 53.8% 57.8% 51.2% 49.8% %H (All HH) 100.0% 40.3% 10.4% 83.1% 35.1% 48.0% 85.3% %H (TV HH) 40.3% 10.4% 83.1% 35.1% 48.0% 40" - 49" 408 408 166 54 320 142 178 374 %V 55.0% 56.7% 60.8% 65.1% 56.4% 63.7% 51.7% 59.5% %H (All HH) 100.0% 40.7% 13.2% 78.4% 34.8% 43.6% 91.7% %H (TV HH) 40.7% 13.2% 78.4% 34.8% 43.6% 50" - 59" 151 151 72 23 106 57 50 147 %V 20.4% 21.0% 26.4% 27.7% 18.7% 25.6% 14.5% 23.4% %H (All HH) 100.0% 47.7% 15.2% 70.2% 37.7% 33.1% 97.4% %H (TV HH) 47.7% 15.2% 70.2% 37.7% 33.1% 60"+ 15 15 7 2 11 5 6 15 %V 2.0% 2.1% 2.6% 2.4% 1.9% 2.2% 1.7% 2.4% %H (All HH) 100.0% 46.7% 13.3% 73.3% 33.3% 40.0% 100.0% %H (TV HH) 46.7% 13.3% 73.3% 33.3% 40.0%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 318 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
Main living room 710 710 271 83 559 221 339 607 %V 95.7% 98.6% 99.3% 100.0% 98.6% 99.1% 98.5% 96.5% %H (All HH) 100.0% 38.2% 11.7% 78.7% 31.1% 47.7% 85.5% %H (TV HH) 38.2% 11.7% 78.7% 31.1% 47.7% Kitchen 175 175 76 17 159 77 81 159 %V 23.6% 24.3% 27.8% 20.5% 28.0% 34.5% 23.5% 25.3% %H (All HH) 100.0% 43.4% 9.7% 90.9% 44.0% 46.3% 90.9% %H (TV HH) 43.4% 9.7% 90.9% 44.0% 46.3% Adult's bedroom 279 279 132 37 225 120 105 259 %V 37.6% 38.8% 48.4% 44.6% 39.7% 53.8% 30.5% 41.2% %H (All HH) 100.0% 47.3% 13.3% 80.6% 43.0% 37.6% 92.8% %H (TV HH) 47.3% 13.3% 80.6% 43.0% 37.6% Child's bedroom 69 69 33 12 51 30 21 68 %V 9.3% 9.6% 12.1% 14.5% 9.0% 13.5% 6.1% 10.8% %H (All HH) 100.0% 47.8% 17.4% 73.9% 43.5% 30.4% 98.6% %H (TV HH) 47.8% 17.4% 73.9% 43.5% 30.4% Other bedroom 9 9 5 2 8 5 3 9 %V 1.2% 1.3% 1.8% 2.4% 1.4% 2.2% 0.9% 1.4% %H (All HH) 100.0% 55.6% 22.2% 88.9% 55.6% 33.3% 100.0% %H (TV HH) 55.6% 22.2% 88.9% 55.6% 33.3% Second living/dining room 104 104 49 13 82 41 41 100 %V 14.0% 14.4% 17.9% 15.7% 14.5% 18.4% 11.9% 15.9% %H (All HH) 100.0% 47.1% 12.5% 78.8% 39.4% 39.4% 96.2% %H (TV HH) 47.1% 12.5% 78.8% 39.4% 39.4% Study/office 7 7 4 1 5 3 2 7 %V 0.9% 1.0% 1.5% 1.2% 0.9% 1.3% 0.6% 1.1% %H (All HH) 100.0% 57.1% 14.3% 71.4% 42.9% 28.6% 100.0% %H (TV HH) 57.1% 14.3% 71.4% 42.9% 28.6% TV room 21 21 10 2 20 12 8 20 %V 2.8% 2.9% 3.7% 2.4% 3.5% 5.4% 2.3% 3.2% %H (All HH) 100.0% 47.6% 9.5% 95.2% 57.1% 38.1% 95.2% %H (TV HH) 47.6% 9.5% 95.2% 57.1% 38.1% Conservatory 19 19 11 2 14 8 6 18 %V 2.6% 2.6% 4.0% 2.4% 2.5% 3.6% 1.7% 2.9% %H (All HH) 100.0% 57.9% 10.5% 73.7% 42.1% 31.6% 94.7% %H (TV HH) 57.9% 10.5% 73.7% 42.1% 31.6% Attic or loft room 1 1 1 0 1 1 0 1 %V 0.1% 0.1% 0.4% 0.0% 0.2% 0.4% 0.0% 0.2% %H (All HH) 100.0% 100.0% 0.0% 100.0% 100.0% 0.0% 100.0% %H (TV HH) 100.0% 0.0% 100.0% 100.0% 0.0% No specific location 1 1 0 0 0 0 0 0 %V 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% %H (All HH) 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% %H (TV HH) 0.0% 0.0% 0.0% 0.0% 0.0% Other 11 11 5 1 9 5 4 10 %V 1.5% 1.5% 1.8% 1.2% 1.6% 2.2% 1.2% 1.6% %H (All HH) 100.0% 45.5% 9.1% 81.8% 45.5% 36.4% 90.9% %H (TV HH) 45.5% 9.1% 81.8% 45.5% 36.4%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 319 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
Any DSAT provider 273 273 273 3 176 176 0 255 %V 36.8% 37.9% 100.0% 3.6% 31.0% 78.9% 0.0% 40.5% %H (All HH) 100.0% 1.1% 64.5% 64.5% 0.0% 93.4% %H (TV HH) 100.0% 1.1% 64.5% 64.5% 0.0% Sky with subcription 241 241 241 1 157 157 0 228 %V 32.5% 33.5% 88.3% 1.2% 27.7% 70.4% 0.0% 36.2% %H (All HH) 100.0% 0.4% 65.1% 65.1% 0.0% 94.6% %H (TV HH) 100.0% 0.4% 65.1% 65.1% 0.0% Sky without subscription 14 14 14 1 9 9 0 11 %V 1.9% 1.9% 5.1% 1.2% 1.6% 4.0% 0.0% 1.7% %H (All HH) 100.0% 7.1% 64.3% 64.3% 0.0% 78.6% %H (TV HH) 100.0% 7.1% 64.3% 64.3% 0.0% Freesat 64 64 64 0 57 57 0 61 %V 8.6% 8.9% 23.4% 0.0% 10.1% 25.6% 0.0% 9.7% %H (All HH) 100.0% 0.0% 89.1% 89.1% 0.0% 95.3% %H (TV HH) 100.0% 0.0% 89.1% 89.1% 0.0% Other satellite provider 16 16 16 1 8 8 0 14 %V 2.2% 2.2% 5.9% 1.2% 1.4% 3.6% 0.0% 2.2% %H (All HH) 100.0% 6.3% 50.0% 50.0% 0.0% 87.5% %H (TV HH) 100.0% 6.3% 50.0% 50.0% 0.0% DCAB 83 83 3 83 48 48 0 81 %V 11.2% 11.5% 1.1% 100.0% 8.5% 21.5% 0.0% 12.9% %H (All HH) 3.6% 100.0% 57.8% 57.8% 0.0% 97.6% %H (TV HH) 3.6% 100.0% 57.8% 57.8% 0.0% DTT 567 567 176 48 567 223 344 468 %V 76.4% 78.8% 64.5% 57.8% 100.0% 100.0% 100.0% 74.4% %H (All HH) 100.0% 31.0% 8.5% 100.0% 39.3% 60.7% 82.5% %H (TV HH) 31.0% 8.5% 100.0% 39.3% 60.7%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 320 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
PVR 375 375 246 78 259 206 53 353 %V 50.5% 52.1% 90.1% 94.0% 45.7% 92.4% 15.4% 56.1% %H (All HH) 100.0% 65.6% 20.8% 69.1% 54.9% 14.1% 94.1% %H (TV HH) 65.6% 20.8% 69.1% 54.9% 14.1% DVDR 4 4 2 1 3 1 2 4 %V 0.5% 0.6% 0.7% 1.2% 0.5% 0.4% 0.6% 0.6% %H (All HH) 100.0% 50.0% 25.0% 75.0% 25.0% 50.0% 100.0% %H (TV HH) 50.0% 25.0% 75.0% 25.0% 50.0% VCR 4 4 2 0 4 2 3 4 %V 0.5% 0.6% 0.7% 0.0% 0.7% 0.9% 0.9% 0.6% %H (All HH) 100.0% 50.0% 0.0% 100.0% 50.0% 75.0% 100.0% %H (TV HH) 50.0% 0.0% 100.0% 50.0% 75.0% Any recorder 378 378 246 79 262 206 56 355 %V 50.9% 52.5% 90.1% 95.2% 46.2% 92.4% 16.3% 56.4% %H (All HH) 100.0% 65.1% 20.9% 69.3% 54.5% 14.8% 93.9% %H (TV HH) 65.1% 20.9% 69.3% 54.5% 14.8%
Receives HDTV (via STB or built-in reception) 554 554 240 76 448 208 241 504 %V 74.7% 76.9% 87.9% 91.6% 79.0% 93.3% 70.1% 80.1% %H (All HH) 100.0% 43.3% 13.7% 80.9% 37.5% 43.5% 91.0% %H (TV HH) 43.3% 13.7% 80.9% 37.5% 43.5% DVD/Blu-ray player or recorder 312 312 130 39 238 104 133 280 %V 42.0% 43.3% 47.6% 47.0% 42.0% 46.6% 38.7% 44.5% %H (All HH) 100.0% 41.7% 12.5% 76.3% 33.3% 42.6% 89.7% %H (TV HH) 41.7% 12.5% 76.3% 33.3% 42.6%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 321 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Household level data
Table 12.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 742 720 273 83 567 223 344 629 %H (All HH) 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8% %H (TV HH) 37.9% 11.5% 78.8% 31.0% 47.8%
Has broadband internet 629 614 255 81 468 209 259 629 %V 84.8% 85.3% 93.4% 97.6% 82.5% 93.7% 75.3% 100.0% %H (All HH) 97.6% 40.5% 12.9% 74.4% 33.2% 41.2% 100.0% %H (TV HH) 41.5% 13.2% 76.2% 34.0% 42.2%
Number of computers (PCs and laptops)
0 186 178 45 10 153 35 118 80 %V 25.1% 24.7% 16.5% 12.0% 27.0% 15.7% 34.3% 12.7% %H (All HH) 95.7% 24.2% 5.4% 82.3% 18.8% 63.4% 43.0% %H (TV HH) 25.3% 5.6% 86.0% 19.7% 66.3% 1 209 200 83 19 156 63 94 203 %V 28.2% 27.8% 30.4% 22.9% 27.5% 28.3% 27.3% 32.3% %H (All HH) 95.7% 39.7% 9.1% 74.6% 30.1% 45.0% 97.1% %H (TV HH) 41.5% 9.5% 78.0% 31.5% 47.0% 2 171 168 65 25 128 54 74 170 %V 23.0% 23.3% 23.8% 30.1% 22.6% 24.2% 21.5% 27.0% %H (All HH) 98.2% 38.0% 14.6% 74.9% 31.6% 43.3% 99.4% %H (TV HH) 38.7% 14.9% 76.2% 32.1% 44.0% 3 85 84 38 14 62 31 31 85 %V 11.5% 11.7% 13.9% 16.9% 10.9% 13.9% 9.0% 13.5% %H (All HH) 98.8% 44.7% 16.5% 72.9% 36.5% 36.5% 100.0% %H (TV HH) 45.2% 16.7% 73.8% 36.9% 36.9% 4 43 42 20 8 31 19 13 43 %V 5.8% 5.8% 7.3% 9.6% 5.5% 8.5% 3.8% 6.8% %H (All HH) 97.7% 46.5% 18.6% 72.1% 44.2% 30.2% 100.0% %H (TV HH) 47.6% 19.0% 73.8% 45.2% 31.0% 5+ 47 47 23 7 36 21 15 47 %V 6.3% 6.5% 8.4% 8.4% 6.3% 9.4% 4.4% 7.5% %H (All HH) 100.0% 48.9% 14.9% 76.6% 44.7% 31.9% 100.0% %H (TV HH) 48.9% 14.9% 76.6% 44.7% 31.9%
Base: BBC Ulster - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 322 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Set level data
Table 12.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1507 650 188 1219 579 640 1359 %H 43.1% 12.5% 80.9% 38.4% 42.5% 90.2%
Under 20" 58 23 7 49 22 28 49 %V 3.8% 3.5% 3.7% 4.0% 3.8% 4.4% 3.6% %H 39.7% 12.1% 84.5% 37.9% 48.3% 84.5% 20" - 29" 254 101 28 222 100 122 219 %V 16.9% 15.5% 14.9% 18.2% 17.3% 19.1% 16.1% %H 39.8% 11.0% 87.4% 39.4% 48.0% 86.2% 30" - 39" 488 211 52 411 191 220 428 %V 32.4% 32.5% 27.7% 33.7% 33.0% 34.4% 31.5% %H 43.2% 10.7% 84.2% 39.1% 45.1% 87.7% 40" - 49" 508 215 73 396 189 207 471 %V 33.7% 33.1% 38.8% 32.5% 32.6% 32.3% 34.7% %H 42.3% 14.4% 78.0% 37.2% 40.7% 92.7% 50" - 59" 173 87 26 123 68 54 169 %V 11.5% 13.4% 13.8% 10.1% 11.7% 8.4% 12.4% %H 50.3% 15.0% 71.1% 39.3% 31.2% 97.7% 60"+ 17 8 2 12 5 6 16 %V 1.1% 1.2% 1.1% 1.0% 0.9% 0.9% 1.2% %H 47.1% 11.8% 70.6% 29.4% 35.3% 94.1% Don't know 10 6 0 7 3 4 7 %V 0.7% 0.9% 0.0% 0.6% 0.5% 0.6% 0.5% %H 60.0% 0.0% 70.0% 30.0% 40.0% 70.0%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 323 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Set level data
Table 12.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1507 650 188 1219 579 640 1359 %H 43.1% 12.5% 80.9% 38.4% 42.5% 90.2%
Main living room 715 272 84 563 223 341 611 %V 47.4% 41.8% 44.7% 46.2% 38.5% 53.3% 45.0% %H 38.0% 11.7% 78.7% 31.2% 47.7% 85.5% Kitchen 176 76 17 159 77 82 160 %V 11.7% 11.7% 9.0% 13.0% 13.3% 12.8% 11.8% %H 43.2% 9.7% 90.3% 43.8% 46.6% 90.9% Adult's bedroom 349 172 46 285 159 126 328 %V 23.2% 26.5% 24.5% 23.4% 27.5% 19.7% 24.1% %H 49.3% 13.2% 81.7% 45.6% 36.1% 94.0% Child's bedroom 90 43 19 68 41 27 90 %V 6.0% 6.6% 10.1% 5.6% 7.1% 4.2% 6.6% %H 47.8% 21.1% 75.6% 45.6% 30.0% 100.0% Other bedroom 11 6 2 9 6 3 11 %V 0.7% 0.9% 1.1% 0.7% 1.0% 0.5% 0.8% %H 54.5% 18.2% 81.8% 54.5% 27.3% 100.0% Second living/dining room 107 50 14 85 43 42 103 %V 7.1% 7.7% 7.4% 7.0% 7.4% 6.6% 7.6% %H 46.7% 13.1% 79.4% 40.2% 39.3% 96.3% Study/office 7 4 1 5 3 2 7 %V 0.5% 0.6% 0.5% 0.4% 0.5% 0.3% 0.5% %H 57.1% 14.3% 71.4% 42.9% 28.6% 100.0% TV room 21 10 2 20 12 8 20 %V 1.4% 1.5% 1.1% 1.6% 2.1% 1.3% 1.5% %H 47.6% 9.5% 95.2% 57.1% 38.1% 95.2% Conservatory 19 11 2 14 8 6 18 %V 1.3% 1.7% 1.1% 1.1% 1.4% 0.9% 1.3% %H 57.9% 10.5% 73.7% 42.1% 31.6% 94.7% Attic or loft room 1 1 0 1 1 0 1 %V 0.1% 0.2% 0.0% 0.1% 0.2% 0.0% 0.1% %H 100.0% 0.0% 100.0% 100.0% 0.0% 100.0% No specific location 1 0 0 1 0 0 1 %V 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% %H 0.0% 0.0% 100.0% 0.0% 0.0% 100.0% Other 11 5 1 9 5 4 11 %V 0.7% 0.8% 0.5% 0.7% 0.9% 0.6% 0.8% %H 45.5% 9.1% 81.8% 45.5% 36.4% 100.0%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 324 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Set level data
Table 12.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1507 650 188 1219 579 640 1359 %H 43.1% 12.5% 80.9% 38.4% 42.5% 90.2%
PVR 545 376 111 364 302 61 521 %V 36.2% 57.8% 59.0% 29.9% 52.2% 9.5% 38.3% %H 69.0% 20.4% 66.8% 55.4% 11.2% 95.6% DVDR 4 2 1 4 2 2 4 %V 0.3% 0.3% 0.5% 0.3% 0.3% 0.3% 0.3% %H 50.0% 25.0% 100.0% 50.0% 50.0% 100.0% VCR 4 2 0 4 2 3 4 %V 0.3% 0.3% 0.0% 0.3% 0.3% 0.5% 0.3% %H 50.0% 0.0% 100.0% 50.0% 75.0% 100.0% Any recorder 550 378 112 369 304 65 525 %V 36.5% 58.2% 59.6% 30.3% 52.5% 10.2% 38.6% %H 68.7% 20.4% 67.1% 55.3% 11.8% 95.5%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 12.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1507 650 188 1219 579 640 1359 %H 43.1% 12.5% 80.9% 38.4% 42.5% 90.2%
Receives HDTV (via STB or built-in reception) 977 447 139 809 414 396 915 %V 64.8% 68.8% 73.9% 66.4% 71.5% 61.9% 67.3% %H 45.8% 14.2% 82.8% 42.4% 40.5% 93.7% DVD/Blu-ray player or recorder 407 177 50 313 145 167 371 %V 27.0% 27.2% 26.6% 25.7% 25.0% 26.1% 27.3% %H 43.5% 12.3% 76.9% 35.6% 41.0% 91.2%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 325 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Set level data
Table 12.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 720 273 83 567 223 344 614 %H 37.9% 11.5% 78.8% 31.0% 47.8% 85.3%
Under 20" 3 0 0 3 0 3 2 %V 0.4% 0.0% 0.0% 0.5% 0.0% 0.9% 0.3% %H 0.0% 0.0% 100.0% 0.0% 100.0% 66.7% 20" - 29" 46 11 3 39 7 32 28 %V 6.4% 4.0% 3.6% 6.9% 3.1% 9.3% 4.6% %H 23.9% 6.5% 84.8% 15.2% 69.6% 60.9% 30" - 39" 177 56 14 148 45 103 131 %V 24.6% 20.5% 16.9% 26.1% 20.2% 29.9% 21.3% %H 31.6% 7.9% 83.6% 25.4% 58.2% 74.0% 40" - 49" 346 136 45 275 118 157 313 %V 48.1% 49.8% 54.2% 48.5% 52.9% 45.6% 51.0% %H 39.3% 13.0% 79.5% 34.1% 45.4% 90.5% 50" - 59" 130 61 21 90 47 43 126 %V 18.1% 22.3% 25.3% 15.9% 21.1% 12.5% 20.5% %H 46.9% 16.2% 69.2% 36.2% 33.1% 96.9% 60"+ 13 6 2 9 4 4 12 %V 1.8% 2.2% 2.4% 1.6% 1.8% 1.2% 2.0% %H 46.2% 15.4% 69.2% 30.8% 30.8% 92.3% Don't know 5 3 0 3 1 2 4 %V 0.7% 1.1% 0.0% 0.5% 0.4% 0.6% 0.7% %H 60.0% 0.0% 60.0% 20.0% 40.0% 80.0%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 326 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Set level data
Table 12.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 720 273 83 567 223 344 614 %H 37.9% 11.5% 78.8% 31.0% 47.8% 85.3%
PVR 361 239 76 248 199 48 340 %V 50.1% 87.5% 91.6% 43.7% 89.2% 14.0% 55.4% %H 66.2% 21.1% 68.7% 55.1% 13.3% 94.2% DVDR 3 1 0 3 1 2 3 %V 0.4% 0.4% 0.0% 0.5% 0.4% 0.6% 0.5% %H 33.3% 0.0% 100.0% 33.3% 66.7% 100.0% VCR 4 1 0 3 1 2 3 %V 0.6% 0.4% 0.0% 0.5% 0.4% 0.6% 0.5% %H 25.0% 0.0% 75.0% 25.0% 50.0% 75.0% Any recorder 365 240 77 250 199 51 342 %V 50.7% 87.9% 92.8% 44.1% 89.2% 14.8% 55.7% %H 65.8% 21.1% 68.5% 54.5% 14.0% 93.7%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 12.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 720 273 83 567 223 344 614 %H 37.9% 11.5% 78.8% 31.0% 47.8% 85.3%
Receives HDTV (via STB or built-in reception) 535 230 75 431 200 232 487 %V 74.3% 84.2% 90.4% 76.0% 89.7% 67.4% 79.3% %H 43.0% 14.0% 80.6% 37.4% 43.4% 91.0% DVD/Blu-ray player or recorder 244 95 29 187 75 112 215 %V 33.9% 34.8% 34.9% 33.0% 33.6% 32.6% 35.0% %H 38.9% 11.9% 76.6% 30.7% 45.9% 88.1%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 327 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Set level data
Table 12.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 787 377 105 652 356 296 745 %H 47.9% 13.3% 82.8% 45.2% 37.6% 94.7%
Under 20" 54 23 7 46 22 25 47 %V 6.9% 6.1% 6.7% 7.1% 6.2% 8.4% 6.3% %H 42.6% 13.0% 85.2% 40.7% 46.3% 87.0% 20" - 29" 207 90 25 183 93 90 191 %V 26.3% 23.9% 23.8% 28.1% 26.1% 30.4% 25.6% %H 43.5% 12.1% 88.4% 44.9% 43.5% 92.3% 30" - 39" 311 155 38 263 146 117 297 %V 39.5% 41.1% 36.2% 40.3% 41.0% 39.5% 39.9% %H 49.8% 12.2% 84.6% 46.9% 37.6% 95.5% 40" - 49" 162 79 28 121 71 50 159 %V 20.6% 21.0% 26.7% 18.6% 19.9% 16.9% 21.3% %H 48.8% 17.3% 74.7% 43.8% 30.9% 98.1% 50" - 59" 44 26 6 32 21 11 43 %V 5.6% 6.9% 5.7% 4.9% 5.9% 3.7% 5.8% %H 59.1% 13.6% 72.7% 47.7% 25.0% 97.7% 60"+ 4 2 1 3 1 2 4 %V 0.5% 0.5% 1.0% 0.5% 0.3% 0.7% 0.5% %H 50.0% 25.0% 75.0% 25.0% 50.0% 100.0% Don't know 5 3 0 4 2 1 4 %V 0.6% 0.8% 0.0% 0.6% 0.6% 0.3% 0.5% %H 60.0% 0.0% 80.0% 40.0% 20.0% 80.0%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 328 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Set level data
Table 12.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 787 377 105 652 356 296 745 %H 47.9% 13.3% 82.8% 45.2% 37.6% 94.7%
PVR 183 137 35 116 103 13 181 %V 23.3% 36.3% 33.3% 17.8% 28.9% 4.4% 24.3% %H 74.9% 19.1% 63.4% 56.3% 7.1% 98.9% DVDR 1 1 0 1 1 0 1 %V 0.1% 0.3% 0.0% 0.2% 0.3% 0.0% 0.1% %H 100.0% 0.0% 100.0% 100.0% 0.0% 100.0% VCR 1 1 0 1 1 0 1 %V 0.1% 0.3% 0.0% 0.2% 0.3% 0.0% 0.1% %H 100.0% 0.0% 100.0% 100.0% 0.0% 100.0% Any recorder 186 138 36 118 104 14 183 %V 23.6% 36.6% 34.3% 18.1% 29.2% 4.7% 24.6% %H 74.2% 19.4% 63.4% 55.9% 7.5% 98.4%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 12.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 787 377 105 652 356 296 745 %H 47.9% 13.3% 82.8% 45.2% 37.6% 94.7%
Receives HDTV (via STB or built-in reception) 442 217 63 378 214 164 428 %V 56.2% 57.6% 60.0% 58.0% 60.1% 55.4% 57.4% %H 49.1% 14.3% 85.5% 48.4% 37.1% 96.8%
DVD/Blu-ray player or recorder 162 82 21 126 70 55 157 %V 20.6% 21.8% 20.0% 19.3% 19.7% 18.6% 21.1% %H 50.6% 13.0% 77.8% 43.2% 34.0% 96.9%
Base: BBC Ulster - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 329 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 1872 1832 751 234 1415 624 791 1720 %H 97.9% 40.1% 12.5% 75.6% 33.3% 42.3% 91.9%
Total Children 396 392 171 54 289 140 148 390 %V 21.2% 21.4% 22.8% 23.1% 20.4% 22.4% 18.7% 22.7% %H 99.0% 43.2% 13.6% 73.0% 35.4% 37.4% 98.5% 0 - 3 92 91 38 11 66 28 38 90 %V 4.9% 5.0% 5.1% 4.7% 4.7% 4.5% 4.8% 5.2% %H 98.9% 41.3% 12.0% 71.7% 30.4% 41.3% 97.8% 4 - 15 304 300 133 43 223 112 111 300 %V 16.2% 16.4% 17.7% 18.4% 15.8% 17.9% 14.0% 17.4% %H 98.7% 43.8% 14.1% 73.4% 36.8% 36.5% 98.7% 4 - 9 155 153 64 21 113 53 60 153 %V 8.3% 8.4% 8.5% 9.0% 8.0% 8.5% 7.6% 8.9% %H 98.7% 41.3% 13.5% 72.9% 34.2% 38.7% 98.7% 10 - 15 148 148 70 22 110 59 51 147 %V 7.9% 8.1% 9.3% 9.4% 7.8% 9.5% 6.4% 8.5% %H 100.0% 47.3% 14.9% 74.3% 39.9% 34.5% 99.3%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 330 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 1872 1832 751 234 1415 624 791 1720 %H 97.9% 40.1% 12.5% 75.6% 33.3% 42.3% 91.9%
Total Adults (16+) 1476 1441 580 180 1126 484 643 1330 %V 78.8% 78.7% 77.2% 76.9% 79.6% 77.6% 81.3% 77.3% %H 97.6% 39.3% 12.2% 76.3% 32.8% 43.6% 90.1% 16 - 19 86 86 39 14 64 33 31 86 %V 4.6% 4.7% 5.2% 6.0% 4.5% 5.3% 3.9% 5.0% %H 100.0% 45.3% 16.3% 74.4% 38.4% 36.0% 100.0% 20 - 24 111 105 41 19 74 38 37 108 %V 5.9% 5.7% 5.5% 8.1% 5.2% 6.1% 4.7% 6.3% %H 94.6% 36.9% 17.1% 66.7% 34.2% 33.3% 97.3% 25 - 34 244 231 86 27 172 69 104 235 %V 13.0% 12.6% 11.5% 11.5% 12.2% 11.1% 13.1% 13.7% %H 94.7% 35.2% 11.1% 70.5% 28.3% 42.6% 96.3% 35 - 44 239 233 98 30 172 76 95 231 %V 12.8% 12.7% 13.0% 12.8% 12.2% 12.2% 12.0% 13.4% %H 97.5% 41.0% 12.6% 72.0% 31.8% 39.7% 96.7% 45 - 54 253 250 110 37 195 95 100 242 %V 13.5% 13.6% 14.6% 15.8% 13.8% 15.2% 12.6% 14.1% %H 98.8% 43.5% 14.6% 77.1% 37.5% 39.5% 95.7% 55 - 64 234 232 93 28 191 80 111 217 %V 12.5% 12.7% 12.4% 12.0% 13.5% 12.8% 14.0% 12.6% %H 99.1% 39.7% 12.0% 81.6% 34.2% 47.4% 92.7% 65+ 308 304 114 25 258 93 165 212 %V 16.5% 16.6% 15.2% 10.7% 18.2% 14.9% 20.9% 12.3% %H 98.7% 37.0% 8.1% 83.8% 30.2% 53.6% 68.8%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 331 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 1476 1441 580 180 1126 484 643 1330 %H 97.6% 39.3% 12.2% 76.3% 32.8% 43.6% 90.1%
AB 350 345 144 51 258 114 144 341 %V 23.7% 23.9% 24.8% 28.3% 22.9% 23.6% 22.4% 25.6% %H 98.6% 41.1% 14.6% 73.7% 32.6% 41.1% 97.4% C1 388 378 154 53 296 136 160 363 %V 26.3% 26.2% 26.6% 29.4% 26.3% 28.1% 24.9% 27.3% %H 97.4% 39.7% 13.7% 76.3% 35.1% 41.2% 93.6% C2 335 329 139 31 262 112 150 310 %V 22.7% 22.8% 24.0% 17.2% 23.3% 23.1% 23.3% 23.3% %H 98.2% 41.5% 9.3% 78.2% 33.4% 44.8% 92.5% D 255 244 96 31 194 86 108 219 %V 17.3% 16.9% 16.6% 17.2% 17.2% 17.8% 16.8% 16.5% %H 95.7% 37.6% 12.2% 76.1% 33.7% 42.4% 85.9% E 148 144 48 14 116 36 81 96 %V 10.0% 10.0% 8.3% 7.8% 10.3% 7.4% 12.6% 7.2% %H 97.3% 32.4% 9.5% 78.4% 24.3% 54.7% 64.9%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 332 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 1476 1441 580 180 1126 484 643 1330 %H 97.6% 39.3% 12.2% 76.3% 32.8% 43.6% 90.1%
Working full time 736 718 294 95 556 250 306 712 %V 49.9% 49.8% 50.7% 52.8% 49.4% 51.7% 47.6% 53.5% %H 97.6% 39.9% 12.9% 75.5% 34.0% 41.6% 96.7% Working part time 125 123 58 16 87 41 47 120 %V 8.5% 8.5% 10.0% 8.9% 7.7% 8.5% 7.3% 9.0% %H 98.4% 46.4% 12.8% 69.6% 32.8% 37.6% 96.0% Not working 615 600 229 68 483 193 290 498 %V 41.7% 41.6% 39.5% 37.8% 42.9% 39.9% 45.1% 37.4% %H 97.6% 37.2% 11.1% 78.5% 31.4% 47.2% 81.0% Houseperson 742 720 273 83 567 223 344 629 %V 50.3% 50.0% 47.1% 46.1% 50.4% 46.1% 53.5% 47.3% %H 97.0% 36.8% 11.2% 76.4% 30.1% 46.4% 84.8%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 333 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 720 699 282 88 544 236 308 651 %H 97.1% 39.2% 12.2% 75.6% 32.8% 42.8% 90.4%
16 - 19 44 44 20 6 33 16 17 44 %V 6.1% 6.3% 7.1% 6.8% 6.1% 6.8% 5.5% 6.8% %H 100.0% 45.5% 13.6% 75.0% 36.4% 38.6% 100.0% 20 - 24 58 55 21 10 40 21 19 55 %V 8.1% 7.9% 7.4% 11.4% 7.4% 8.9% 6.2% 8.4% %H 94.8% 36.2% 17.2% 69.0% 36.2% 32.8% 94.8% 25 - 34 122 114 41 14 84 33 51 116 %V 16.9% 16.3% 14.5% 15.9% 15.4% 14.0% 16.6% 17.8% %H 93.4% 33.6% 11.5% 68.9% 27.0% 41.8% 95.1% 35 - 44 116 112 46 12 86 37 49 111 %V 16.1% 16.0% 16.3% 13.6% 15.8% 15.7% 15.9% 17.1% %H 96.6% 39.7% 10.3% 74.1% 31.9% 42.2% 95.7% 45 - 54 123 121 54 18 92 45 47 116 %V 17.1% 17.3% 19.1% 20.5% 16.9% 19.1% 15.3% 17.8% %H 98.4% 43.9% 14.6% 74.8% 36.6% 38.2% 94.3% 55 - 64 115 113 46 15 92 40 53 106 %V 16.0% 16.2% 16.3% 17.0% 16.9% 16.9% 17.2% 16.3% %H 98.3% 40.0% 13.0% 80.0% 34.8% 46.1% 92.2% 65+ 142 139 54 12 116 44 72 103 %V 19.7% 19.9% 19.1% 13.6% 21.3% 18.6% 23.4% 15.8% %H 97.9% 38.0% 8.5% 81.7% 31.0% 50.7% 72.5%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 334 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 720 699 282 88 544 236 308 651 %H 97.1% 39.2% 12.2% 75.6% 32.8% 42.8% 90.4%
AB 177 174 73 26 129 58 72 171 %V 24.6% 24.9% 25.9% 29.5% 23.7% 24.6% 23.4% 26.3% %H 98.3% 41.2% 14.7% 72.9% 32.8% 40.7% 96.6% C1 180 175 71 26 135 63 72 171 %V 25.0% 25.0% 25.2% 29.5% 24.8% 26.7% 23.4% 26.3% %H 97.2% 39.4% 14.4% 75.0% 35.0% 40.0% 95.0% C2 178 174 73 16 139 59 80 163 %V 24.7% 24.9% 25.9% 18.2% 25.6% 25.0% 26.0% 25.0% %H 97.8% 41.0% 9.0% 78.1% 33.1% 44.9% 91.6% D 124 117 45 14 95 41 53 106 %V 17.2% 16.7% 16.0% 15.9% 17.5% 17.4% 17.2% 16.3% %H 94.4% 36.3% 11.3% 76.6% 33.1% 42.7% 85.5% E 61 59 21 6 46 15 32 40 %V 8.5% 8.4% 7.4% 6.8% 8.5% 6.4% 10.4% 6.1% %H 96.7% 34.4% 9.8% 75.4% 24.6% 52.5% 65.6%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 335 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 720 699 282 88 544 236 308 651 %H 97.1% 39.2% 12.2% 75.6% 32.8% 42.8% 90.4%
Working full time 427 415 170 54 320 143 177 411 %V 59.3% 59.4% 60.3% 61.4% 58.8% 60.6% 57.5% 63.1% %H 97.2% 39.8% 12.6% 74.9% 33.5% 41.5% 96.3% Working part time 28 27 13 3 21 10 11 25 %V 3.9% 3.9% 4.6% 3.4% 3.9% 4.2% 3.6% 3.8% %H 96.4% 46.4% 10.7% 75.0% 35.7% 39.3% 89.3% Not working 265 256 99 31 204 83 121 214 %V 36.8% 36.6% 35.1% 35.2% 37.5% 35.2% 39.3% 32.9% %H 96.6% 37.4% 11.7% 77.0% 31.3% 45.7% 80.8% Houseperson 147 135 42 15 103 30 72 103 %V 20.4% 19.3% 14.9% 17.0% 18.9% 12.7% 23.4% 15.8% %H 91.8% 28.6% 10.2% 70.1% 20.4% 49.0% 70.1%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 336 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 756 742 299 92 582 248 335 680 %H 98.1% 39.6% 12.2% 77.0% 32.8% 44.3% 89.9%
16 - 19 42 42 19 8 30 16 14 41 %V 5.6% 5.7% 6.4% 8.7% 5.2% 6.5% 4.2% 6.0% %H 100.0% 45.2% 19.0% 71.4% 38.1% 33.3% 97.6% 20 - 24 53 50 20 9 34 16 18 53 %V 7.0% 6.7% 6.7% 9.8% 5.8% 6.5% 5.4% 7.8% %H 94.3% 37.7% 17.0% 64.2% 30.2% 34.0% 100.0% 25 - 34 122 117 46 13 89 36 52 119 %V 16.1% 15.8% 15.4% 14.1% 15.3% 14.5% 15.5% 17.5% %H 95.9% 37.7% 10.7% 73.0% 29.5% 42.6% 97.5% 35 - 44 123 121 52 18 85 39 46 120 %V 16.3% 16.3% 17.4% 19.6% 14.6% 15.7% 13.7% 17.6% %H 98.4% 42.3% 14.6% 69.1% 31.7% 37.4% 97.6% 45 - 54 130 128 56 18 103 49 54 126 %V 17.2% 17.3% 18.7% 19.6% 17.7% 19.8% 16.1% 18.5% %H 98.5% 43.1% 13.8% 79.2% 37.7% 41.5% 96.9% 55 - 64 119 119 48 13 99 41 58 112 %V 15.7% 16.0% 16.1% 14.1% 17.0% 16.5% 17.3% 16.5% %H 100.0% 40.3% 10.9% 83.2% 34.5% 48.7% 94.1% 65+ 166 165 59 13 142 49 93 109 %V 22.0% 22.2% 19.7% 14.1% 24.4% 19.8% 27.8% 16.0% %H 99.4% 35.5% 7.8% 85.5% 29.5% 56.0% 65.7%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 337 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 756 742 299 92 582 248 335 680 %H 98.1% 39.6% 12.2% 77.0% 32.8% 44.3% 89.9%
AB 174 171 71 25 128 56 72 170 %V 23.0% 23.0% 23.7% 27.2% 22.0% 22.6% 21.5% 25.0% %H 98.3% 40.8% 14.4% 73.6% 32.2% 41.4% 97.7% C1 208 203 84 27 161 73 88 193 %V 27.5% 27.4% 28.1% 29.3% 27.7% 29.4% 26.3% 28.4% %H 97.6% 40.4% 13.0% 77.4% 35.1% 42.3% 92.8% C2 157 155 66 15 123 53 70 148 %V 20.8% 20.9% 22.1% 16.3% 21.1% 21.4% 20.9% 21.8% %H 98.7% 42.0% 9.6% 78.3% 33.8% 44.6% 94.3% D 131 127 51 17 100 45 55 113 %V 17.3% 17.1% 17.1% 18.5% 17.2% 18.1% 16.4% 16.6% %H 96.9% 38.9% 13.0% 76.3% 34.4% 42.0% 86.3% E 86 85 27 8 70 21 49 56 %V 11.4% 11.5% 9.0% 8.7% 12.0% 8.5% 14.6% 8.2% %H 98.8% 31.4% 9.3% 81.4% 24.4% 57.0% 65.1%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 338 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Ulster
Individual level data
Table 12.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 756 742 299 92 582 248 335 680 %H 98.1% 39.6% 12.2% 77.0% 32.8% 44.3% 89.9%
Working full time 309 302 124 41 237 107 129 301 %V 40.9% 40.7% 41.5% 44.6% 40.7% 43.1% 38.5% 44.3% %H 97.7% 40.1% 13.3% 76.7% 34.6% 41.7% 97.4% Working part time 97 96 45 14 67 31 36 95 %V 12.8% 12.9% 15.1% 15.2% 11.5% 12.5% 10.7% 14.0% %H 99.0% 46.4% 14.4% 69.1% 32.0% 37.1% 97.9% Not working 350 343 130 37 279 109 170 284 %V 46.3% 46.2% 43.5% 40.2% 47.9% 44.0% 50.7% 41.8% %H 98.0% 37.1% 10.6% 79.7% 31.1% 48.6% 81.1% Houseperson 596 585 231 68 464 192 272 526 %V 78.8% 78.8% 77.3% 73.9% 79.7% 77.4% 81.2% 77.4% %H 98.2% 38.8% 11.4% 77.9% 32.2% 45.6% 88.3%
Base: BBC Ulster - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC Wales Page 339
Contents Page
Household Table 13.1: Social Grade 340 Table 13.2: Houseperson Age 341 Table 13.3: Size of Household 342 Table 13.4: Presence of Children 343 Table 13.5: Number of TV sets in household 344 Table 13.6: Screen size 345 Table 13.7: Location of ANY set in household 346 Table 13.8: Platform Provider 347 Table 13.9: Recorders and other equipment 348 Table 13.10: Computers and Internet 349
Sets Table 13.11: Screen Size 350 Table 13.12: Location of set 351 Table 13.13: Recorders 352 Table 13.14: Other TV equipment 352 Table 13.15: Main Set Screen Size 353 Table 13.16: Main Set Recorders 354 Table 13.17: Main Set - Other TV equipment 354 Table 13.18: Other Sets (non-Main Set) Screen Size 355 Table 13.19: Other Set (non-Main Set) Recorders 356 Table 13.20: Other Set (non-Main Set) - Other TV equipment 356
Individuals Table 13.21: Age of Children 357 Table 13.22: Adults - Age 358 Table 13.23: Social Grade (Adults 16+) 359 Table 13.24: Working Status (Adults 16+) 360 Table 13.25: Males - Age 361 Table 13.26: Social Grade (Males 16+) 362 Table 13.27: Working Status (Males 16+) 363 Table 13.28: Females - Age 364 Table 13.29: Social Grade (Females 16+) 365 Table 13.30: Working Status (Females 16+) 366 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 340 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
AB 299 292 146 29 173 66 107 286 %V 21.8% 22.0% 22.0% 25.7% 22.3% 22.1% 22.4% 23.8% %H (All HH) 97.7% 48.8% 9.7% 57.9% 22.1% 35.8% 95.7% %H (TV HH) 50.0% 9.9% 59.2% 22.6% 36.6% C1 370 357 172 36 210 83 128 337 %V 27.0% 26.9% 25.9% 31.9% 27.0% 27.8% 26.8% 28.1% %H (All HH) 96.5% 46.5% 9.7% 56.8% 22.4% 34.6% 91.1% %H (TV HH) 48.2% 10.1% 58.8% 23.2% 35.9% C2 325 317 171 23 194 84 109 288 %V 23.7% 23.9% 25.8% 20.4% 25.0% 28.1% 22.8% 24.0% %H (All HH) 97.5% 52.6% 7.1% 59.7% 25.8% 33.5% 88.6% %H (TV HH) 53.9% 7.3% 61.2% 26.5% 34.4% D 231 220 114 17 120 45 75 187 %V 16.8% 16.6% 17.2% 15.0% 15.4% 15.1% 15.7% 15.6% %H (All HH) 95.2% 49.4% 7.4% 51.9% 19.5% 32.5% 81.0% %H (TV HH) 51.8% 7.7% 54.5% 20.5% 34.1% E 148 141 60 9 81 22 59 103 %V 10.8% 10.6% 9.0% 8.0% 10.4% 7.4% 12.3% 8.6% %H (All HH) 95.3% 40.5% 6.1% 54.7% 14.9% 39.9% 69.6% %H (TV HH) 42.6% 6.4% 57.4% 15.6% 41.8%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 341 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
Under 25 61 52 15 4 21 3 17 59 %V 4.4% 3.9% 2.3% 3.5% 2.7% 1.0% 3.6% 4.9% %H (All HH) 85.2% 24.6% 6.6% 34.4% 4.9% 27.9% 96.7% %H (TV HH) 28.8% 7.7% 40.4% 5.8% 32.7% 25 - 34 194 184 77 12 93 29 64 191 %V 14.1% 13.9% 11.6% 10.6% 12.0% 9.7% 13.4% 15.9% %H (All HH) 94.8% 39.7% 6.2% 47.9% 14.9% 33.0% 98.5% %H (TV HH) 41.8% 6.5% 50.5% 15.8% 34.8% 35 - 44 197 190 101 20 90 36 54 191 %V 14.4% 14.3% 15.2% 17.7% 11.6% 12.0% 11.3% 15.9% %H (All HH) 96.4% 51.3% 10.2% 45.7% 18.3% 27.4% 97.0% %H (TV HH) 53.2% 10.5% 47.4% 18.9% 28.4% 45 - 54 239 233 127 25 133 58 74 229 %V 17.4% 17.6% 19.2% 22.1% 17.1% 19.4% 15.5% 19.1% %H (All HH) 97.5% 53.1% 10.5% 55.6% 24.3% 31.0% 95.8% %H (TV HH) 54.5% 10.7% 57.1% 24.9% 31.8% 55 - 64 250 243 136 22 148 68 80 232 %V 18.2% 18.3% 20.5% 19.5% 19.0% 22.7% 16.7% 19.3% %H (All HH) 97.2% 54.4% 8.8% 59.2% 27.2% 32.0% 92.8% %H (TV HH) 56.0% 9.1% 60.9% 28.0% 32.9% 65 + 431 424 206 30 293 105 188 300 %V 31.4% 32.0% 31.1% 26.5% 37.7% 35.1% 39.3% 25.0% %H (All HH) 98.4% 47.8% 7.0% 68.0% 24.4% 43.6% 69.6% %H (TV HH) 48.6% 7.1% 69.1% 24.8% 44.3%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 342 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
1 443 418 181 25 261 68 193 315 %V 32.3% 31.5% 27.3% 22.1% 33.6% 22.7% 40.4% 26.2% %H (All HH) 94.4% 40.9% 5.6% 58.9% 15.3% 43.6% 71.1% %H (TV HH) 43.3% 6.0% 62.4% 16.3% 46.2% 2 479 467 247 44 278 123 154 442 %V 34.9% 35.2% 37.3% 38.9% 35.8% 41.1% 32.2% 36.8% %H (All HH) 97.5% 51.6% 9.2% 58.0% 25.7% 32.2% 92.3% %H (TV HH) 52.9% 9.4% 59.5% 26.3% 33.0% 3 205 201 101 18 111 45 66 201 %V 14.9% 15.2% 15.2% 15.9% 14.3% 15.1% 13.8% 16.7% %H (All HH) 98.0% 49.3% 8.8% 54.1% 22.0% 32.2% 98.0% %H (TV HH) 50.2% 9.0% 55.2% 22.4% 32.8% 4 171 168 93 19 91 44 47 170 %V 12.5% 12.7% 14.0% 16.8% 11.7% 14.7% 9.8% 14.2% %H (All HH) 98.2% 54.4% 11.1% 53.2% 25.7% 27.5% 99.4% %H (TV HH) 55.4% 11.3% 54.2% 26.2% 28.0% 5+ 74 73 41 7 36 19 18 74 %V 5.4% 5.5% 6.2% 6.2% 4.6% 6.4% 3.8% 6.2% %H (All HH) 98.6% 55.4% 9.5% 48.6% 25.7% 24.3% 100.0% %H (TV HH) 56.2% 9.6% 49.3% 26.0% 24.7%
Average HH size 2.26 2.28 2.37 2.49 2.20 2.43 2.06 2.40
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 343 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
Without 1046 1005 499 84 607 231 377 880 %V 76.2% 75.8% 75.3% 74.3% 78.1% 77.3% 78.9% 73.3% %H (All HH) 96.1% 47.7% 8.0% 58.0% 22.1% 36.0% 84.1% %H (TV HH) 49.7% 8.4% 60.4% 23.0% 37.5% With 326 322 163 29 170 69 101 321 %V 23.8% 24.3% 24.6% 25.7% 21.9% 23.1% 21.1% 26.7% %H (All HH) 98.8% 50.0% 8.9% 52.1% 21.2% 31.0% 98.5% %H (TV HH) 50.6% 9.0% 52.8% 21.4% 31.4% 0 - 3 115 114 52 10 58 20 38 113 %V 8.4% 8.6% 7.8% 8.8% 7.5% 6.7% 7.9% 9.4% %H (All HH) 99.1% 45.2% 8.7% 50.4% 17.4% 33.0% 98.3% %H (TV HH) 45.6% 8.8% 50.9% 17.5% 33.3% 4 - 9 166 164 82 15 83 31 52 164 %V 12.1% 12.4% 12.4% 13.3% 10.7% 10.4% 10.9% 13.7% %H (All HH) 98.8% 49.4% 9.0% 50.0% 18.7% 31.3% 98.8% %H (TV HH) 50.0% 9.1% 50.6% 18.9% 31.7% 10 - 15 163 161 88 17 89 43 47 161 %V 11.9% 12.1% 13.3% 15.0% 11.5% 14.4% 9.8% 13.4% %H (All HH) 98.8% 54.0% 10.4% 54.6% 26.4% 28.8% 98.8% %H (TV HH) 54.7% 10.6% 55.3% 26.7% 29.2%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 344 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
1 481 481 189 36 237 26 211 383 %V 35.1% 36.3% 28.5% 31.9% 30.5% 8.7% 44.1% 31.9% %H (All HH) 100.0% 39.3% 7.5% 49.3% 5.4% 43.9% 79.6% %H (TV HH) 39.3% 7.5% 49.3% 5.4% 43.9% 2 452 452 235 40 272 112 160 400 %V 32.9% 34.1% 35.4% 35.4% 35.0% 37.5% 33.5% 33.3% %H (All HH) 100.0% 52.0% 8.8% 60.2% 24.8% 35.4% 88.5% %H (TV HH) 52.0% 8.8% 60.2% 24.8% 35.4% 3 242 242 144 25 161 94 68 231 %V 17.6% 18.3% 21.7% 22.1% 20.7% 31.4% 14.2% 19.2% %H (All HH) 100.0% 59.5% 10.3% 66.5% 38.8% 28.1% 95.5% %H (TV HH) 59.5% 10.3% 66.5% 38.8% 28.1% 4 98 98 58 9 67 40 27 97 %V 7.1% 7.4% 8.7% 8.0% 8.6% 13.4% 5.6% 8.1% %H (All HH) 100.0% 59.2% 9.2% 68.4% 40.8% 27.6% 99.0% %H (TV HH) 59.2% 9.2% 68.4% 40.8% 27.6% 5+ 53 53 36 3 40 28 13 52 %V 3.9% 4.0% 5.4% 2.7% 5.1% 9.4% 2.7% 4.3% %H (All HH) 100.0% 67.9% 5.7% 75.5% 52.8% 24.5% 98.1% %H (TV HH) 67.9% 5.7% 75.5% 52.8% 24.5%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 345 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
Under 20" 146 146 76 6 111 53 59 126 %V 10.6% 11.0% 11.5% 5.3% 14.3% 17.7% 12.3% 10.5% %H (All HH) 100.0% 52.1% 4.1% 76.0% 36.3% 40.4% 86.3% %H (TV HH) 52.1% 4.1% 76.0% 36.3% 40.4% 20" - 29" 368 368 183 33 263 123 140 325 %V 26.8% 27.8% 27.6% 29.2% 33.8% 41.1% 29.3% 27.1% %H (All HH) 100.0% 49.7% 9.0% 71.5% 33.4% 38.0% 88.3% %H (TV HH) 49.7% 9.0% 71.5% 33.4% 38.0% 30" - 39" 662 662 342 55 419 180 239 576 %V 48.3% 49.9% 51.6% 48.7% 53.9% 60.2% 50.0% 48.0% %H (All HH) 100.0% 51.7% 8.3% 63.3% 27.2% 36.1% 87.0% %H (TV HH) 51.7% 8.3% 63.3% 27.2% 36.1% 40" - 49" 684 684 372 67 395 179 216 632 %V 49.9% 51.6% 56.1% 59.3% 50.8% 59.9% 45.2% 52.6% %H (All HH) 100.0% 54.4% 9.8% 57.7% 26.2% 31.6% 92.4% %H (TV HH) 54.4% 9.8% 57.7% 26.2% 31.6% 50" - 59" 285 285 176 24 145 75 71 275 %V 20.8% 21.5% 26.5% 21.2% 18.7% 25.1% 14.9% 22.9% %H (All HH) 100.0% 61.8% 8.4% 50.9% 26.3% 24.9% 96.5% %H (TV HH) 61.8% 8.4% 50.9% 26.3% 24.9% 60"+ 39 39 25 3 17 8 8 39 %V 2.8% 2.9% 3.8% 2.7% 2.2% 2.7% 1.7% 3.2% %H (All HH) 100.0% 64.1% 7.7% 43.6% 20.5% 20.5% 100.0% %H (TV HH) 64.1% 7.7% 43.6% 20.5% 20.5%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 346 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
Main living room 1306 1306 657 113 765 296 469 1147 %V 95.2% 98.5% 99.1% 100.0% 98.5% 99.0% 98.1% 95.5% %H (All HH) 100.0% 50.3% 8.7% 58.6% 22.7% 35.9% 87.8% %H (TV HH) 50.3% 8.7% 58.6% 22.7% 35.9% Kitchen 178 178 98 11 134 67 67 160 %V 13.0% 13.4% 14.8% 9.7% 17.2% 22.4% 14.0% 13.3% %H (All HH) 100.0% 55.1% 6.2% 75.3% 37.6% 37.6% 89.9% %H (TV HH) 55.1% 6.2% 75.3% 37.6% 37.6% Adult's bedroom 617 617 355 57 395 211 184 576 %V 45.0% 46.5% 53.5% 50.4% 50.8% 70.6% 38.5% 48.0% %H (All HH) 100.0% 57.5% 9.2% 64.0% 34.2% 29.8% 93.4% %H (TV HH) 57.5% 9.2% 64.0% 34.2% 29.8% Child's bedroom 141 141 82 11 81 43 38 139 %V 10.3% 10.6% 12.4% 9.7% 10.4% 14.4% 7.9% 11.6% %H (All HH) 100.0% 58.2% 7.8% 57.4% 30.5% 27.0% 98.6% %H (TV HH) 58.2% 7.8% 57.4% 30.5% 27.0% Other bedroom 109 109 70 8 73 45 28 106 %V 7.9% 8.2% 10.6% 7.1% 9.4% 15.1% 5.9% 8.8% %H (All HH) 100.0% 64.2% 7.3% 67.0% 41.3% 25.7% 97.2% %H (TV HH) 64.2% 7.3% 67.0% 41.3% 25.7% Second living/dining room 181 181 101 20 131 72 58 167 %V 13.2% 13.7% 15.2% 17.7% 16.9% 24.1% 12.1% 13.9% %H (All HH) 100.0% 55.8% 11.0% 72.4% 39.8% 32.0% 92.3% %H (TV HH) 55.8% 11.0% 72.4% 39.8% 32.0% Study/office 18 18 10 3 12 7 5 18 %V 1.3% 1.4% 1.5% 2.7% 1.5% 2.3% 1.0% 1.5% %H (All HH) 100.0% 55.6% 16.7% 66.7% 38.9% 27.8% 100.0% %H (TV HH) 55.6% 16.7% 66.7% 38.9% 27.8% TV room 8 8 5 0 5 3 2 8 %V 0.6% 0.6% 0.8% 0.0% 0.6% 1.0% 0.4% 0.7% %H (All HH) 100.0% 62.5% 0.0% 62.5% 37.5% 25.0% 100.0% %H (TV HH) 62.5% 0.0% 62.5% 37.5% 25.0% Conservatory 37 37 22 3 28 17 12 36 %V 2.7% 2.8% 3.3% 2.7% 3.6% 5.7% 2.5% 3.0% %H (All HH) 100.0% 59.5% 8.1% 75.7% 45.9% 32.4% 97.3% %H (TV HH) 59.5% 8.1% 75.7% 45.9% 32.4% Attic or loft room 3 3 2 0 1 1 0 3 %V 0.2% 0.2% 0.3% 0.0% 0.1% 0.3% 0.0% 0.2% %H (All HH) 100.0% 66.7% 0.0% 33.3% 33.3% 0.0% 100.0% %H (TV HH) 66.7% 0.0% 33.3% 33.3% 0.0% No specific location 3 3 1 0 2 1 1 2 %V 0.2% 0.2% 0.2% 0.0% 0.3% 0.3% 0.2% 0.2% %H (All HH) 100.0% 33.3% 0.0% 66.7% 33.3% 33.3% 66.7% %H (TV HH) 33.3% 0.0% 66.7% 33.3% 33.3% Other 12 12 8 1 9 5 3 12 %V 0.9% 0.9% 1.2% 0.9% 1.2% 1.7% 0.6% 1.0% %H (All HH) 100.0% 66.7% 8.3% 75.0% 41.7% 25.0% 100.0% %H (TV HH) 66.7% 8.3% 75.0% 41.7% 25.0%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 347 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
Any DSAT provider 663 663 663 4 259 259 0 605 %V 48.3% 50.0% 100.0% 3.5% 33.3% 86.6% 0.0% 50.4% %H (All HH) 100.0% 0.6% 39.1% 39.1% 0.0% 91.3% %H (TV HH) 100.0% 0.6% 39.1% 39.1% 0.0% Sky with subcription 525 525 525 2 204 204 0 492 %V 38.3% 39.6% 79.2% 1.8% 26.3% 68.2% 0.0% 41.0% %H (All HH) 100.0% 0.4% 38.9% 38.9% 0.0% 93.7% %H (TV HH) 100.0% 0.4% 38.9% 38.9% 0.0% Sky without subscription 58 58 58 1 22 22 0 44 %V 4.2% 4.4% 8.7% 0.9% 2.8% 7.4% 0.0% 3.7% %H (All HH) 100.0% 1.7% 37.9% 37.9% 0.0% 75.9% %H (TV HH) 100.0% 1.7% 37.9% 37.9% 0.0% Freesat 70 70 70 0 31 31 0 63 %V 5.1% 5.3% 10.6% 0.0% 4.0% 10.4% 0.0% 5.2% %H (All HH) 100.0% 0.0% 44.3% 44.3% 0.0% 90.0% %H (TV HH) 100.0% 0.0% 44.3% 44.3% 0.0% Other satellite provider 29 29 29 1 12 12 0 27 %V 2.1% 2.2% 4.4% 0.9% 1.5% 4.0% 0.0% 2.2% %H (All HH) 100.0% 3.4% 41.4% 41.4% 0.0% 93.1% %H (TV HH) 100.0% 3.4% 41.4% 41.4% 0.0% DCAB 113 113 4 113 41 41 0 106 %V 8.2% 8.5% 0.6% 100.0% 5.3% 13.7% 0.0% 8.8% %H (All HH) 3.5% 100.0% 36.3% 36.3% 0.0% 93.8% %H (TV HH) 3.5% 100.0% 36.3% 36.3% 0.0% DTT 777 777 259 41 777 299 478 659 %V 56.6% 58.6% 39.1% 36.3% 100.0% 100.0% 100.0% 54.9% %H (All HH) 100.0% 33.3% 5.3% 100.0% 38.5% 61.5% 84.8% %H (TV HH) 33.3% 5.3% 100.0% 38.5% 61.5%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 348 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
PVR 825 825 586 110 408 276 132 762 %V 60.1% 62.2% 88.4% 97.3% 52.5% 92.3% 27.6% 63.4% %H (All HH) 100.0% 71.0% 13.3% 49.5% 33.5% 16.0% 92.4% %H (TV HH) 71.0% 13.3% 49.5% 33.5% 16.0% DVDR 8 8 4 0 6 2 4 7 %V 0.6% 0.6% 0.6% 0.0% 0.8% 0.7% 0.8% 0.6% %H (All HH) 100.0% 50.0% 0.0% 75.0% 25.0% 50.0% 87.5% %H (TV HH) 50.0% 0.0% 75.0% 25.0% 50.0% VCR 9 9 3 1 8 3 5 7 %V 0.7% 0.7% 0.5% 0.9% 1.0% 1.0% 1.0% 0.6% %H (All HH) 100.0% 33.3% 11.1% 88.9% 33.3% 55.6% 77.8% %H (TV HH) 33.3% 11.1% 88.9% 33.3% 55.6% Any recorder 833 833 587 110 415 277 139 769 %V 60.7% 62.8% 88.5% 97.3% 53.4% 92.6% 29.1% 64.0% %H (All HH) 100.0% 70.5% 13.2% 49.8% 33.3% 16.7% 92.3% %H (TV HH) 70.5% 13.2% 49.8% 33.3% 16.7%
Receives HDTV (via STB or built-in reception) 960 960 545 102 582 266 316 880 %V 70.0% 72.4% 82.2% 90.3% 74.9% 89.0% 66.1% 73.3% %H (All HH) 100.0% 56.8% 10.6% 60.6% 27.7% 32.9% 91.7% %H (TV HH) 56.8% 10.6% 60.6% 27.7% 32.9% DVD/Blu-ray player or recorder 785 785 409 72 463 199 264 713 %V 57.2% 59.2% 61.7% 63.7% 59.6% 66.6% 55.2% 59.4% %H (All HH) 100.0% 52.1% 9.2% 59.0% 25.4% 33.6% 90.8% %H (TV HH) 52.1% 9.2% 59.0% 25.4% 33.6%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 349 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Household level data
Table 13.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 1372 1326 663 113 777 299 478 1201 %H (All HH) 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5% %H (TV HH) 50.0% 8.5% 58.6% 22.5% 36.0%
Has broadband internet 1201 1163 605 106 659 277 382 1201 %V 87.5% 87.7% 91.3% 93.8% 84.8% 92.6% 79.9% 100.0% %H (All HH) 96.8% 50.4% 8.8% 54.9% 23.1% 31.8% 100.0% %H (TV HH) 52.0% 9.1% 56.7% 23.8% 32.8%
Number of computers (PCs and laptops)
0 265 252 101 14 159 36 123 106 %V 19.3% 19.0% 15.2% 12.4% 20.5% 12.0% 25.7% 8.8% %H (All HH) 95.1% 38.1% 5.3% 60.0% 13.6% 46.4% 40.0% %H (TV HH) 40.1% 5.6% 63.1% 14.3% 48.8% 1 392 376 183 28 219 73 146 382 %V 28.6% 28.4% 27.6% 24.8% 28.2% 24.4% 30.5% 31.8% %H (All HH) 95.9% 46.7% 7.1% 55.9% 18.6% 37.2% 97.4% %H (TV HH) 48.7% 7.4% 58.2% 19.4% 38.8% 2 323 314 163 29 185 82 104 321 %V 23.5% 23.7% 24.6% 25.7% 23.8% 27.4% 21.8% 26.7% %H (All HH) 97.2% 50.5% 9.0% 57.3% 25.4% 32.2% 99.4% %H (TV HH) 51.9% 9.2% 58.9% 26.1% 33.1% 3 180 176 97 18 100 48 52 180 %V 13.1% 13.3% 14.6% 15.9% 12.9% 16.1% 10.9% 15.0% %H (All HH) 97.8% 53.9% 10.0% 55.6% 26.7% 28.9% 100.0% %H (TV HH) 55.1% 10.2% 56.8% 27.3% 29.5% 4 102 100 57 13 56 31 25 102 %V 7.4% 7.5% 8.6% 11.5% 7.2% 10.4% 5.2% 8.5% %H (All HH) 98.0% 55.9% 12.7% 54.9% 30.4% 24.5% 100.0% %H (TV HH) 57.0% 13.0% 56.0% 31.0% 25.0% 5+ 109 107 61 11 58 29 29 109 %V 7.9% 8.1% 9.2% 9.7% 7.5% 9.7% 6.1% 9.1% %H (All HH) 98.2% 56.0% 10.1% 53.2% 26.6% 26.6% 100.0% %H (TV HH) 57.0% 10.3% 54.2% 27.1% 27.1%
Base: BBC Wales - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 350 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Set level data
Table 13.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 2791 1520 244 1751 839 912 2547 %H 54.5% 8.7% 62.7% 30.1% 32.7% 91.3%
Under 20" 170 90 7 130 64 66 148 %V 6.1% 5.9% 2.9% 7.4% 7.6% 7.2% 5.8% %H 52.9% 4.1% 76.5% 37.6% 38.8% 87.1% 20" - 29" 469 239 41 342 167 175 419 %V 16.8% 15.7% 16.8% 19.5% 19.9% 19.2% 16.5% %H 51.0% 8.7% 72.9% 35.6% 37.3% 89.3% 30" - 39" 861 458 70 548 251 297 766 %V 30.8% 30.1% 28.7% 31.3% 29.9% 32.6% 30.1% %H 53.2% 8.1% 63.6% 29.2% 34.5% 89.0% 40" - 49" 841 470 84 486 236 251 785 %V 30.1% 30.9% 34.4% 27.8% 28.1% 27.5% 30.8% %H 55.9% 10.0% 57.8% 28.1% 29.8% 93.3% 50" - 59" 328 203 30 172 92 80 316 %V 11.8% 13.4% 12.3% 9.8% 11.0% 8.8% 12.4% %H 61.9% 9.1% 52.4% 28.0% 24.4% 96.3% 60"+ 43 27 4 18 9 9 42 %V 1.5% 1.8% 1.6% 1.0% 1.1% 1.0% 1.6% %H 62.8% 9.3% 41.9% 20.9% 20.9% 97.7% Don't know 79 32 9 55 20 35 69 %V 2.8% 2.1% 3.7% 3.1% 2.4% 3.8% 2.7% %H 40.5% 11.4% 69.6% 25.3% 44.3% 87.3%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 351 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Set level data
Table 13.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 2791 1520 244 1751 839 912 2547 %H 54.5% 8.7% 62.7% 30.1% 32.7% 91.3%
Main living room 1312 660 113 768 298 470 1152 %V 47.0% 43.4% 46.3% 43.9% 35.5% 51.5% 45.2% %H 50.3% 8.6% 58.5% 22.7% 35.8% 87.8% Kitchen 179 98 11 134 67 67 160 %V 6.4% 6.4% 4.5% 7.7% 8.0% 7.3% 6.3% %H 54.7% 6.1% 74.9% 37.4% 37.4% 89.4% Adult's bedroom 722 418 68 465 253 212 679 %V 25.9% 27.5% 27.9% 26.6% 30.2% 23.2% 26.7% %H 57.9% 9.4% 64.4% 35.0% 29.4% 94.0% Child's bedroom 177 104 15 101 55 46 175 %V 6.3% 6.8% 6.1% 5.8% 6.6% 5.0% 6.9% %H 58.8% 8.5% 57.1% 31.1% 26.0% 98.9% Other bedroom 133 87 10 91 58 33 130 %V 4.8% 5.7% 4.1% 5.2% 6.9% 3.6% 5.1% %H 65.4% 7.5% 68.4% 43.6% 24.8% 97.7% Second living/dining room 185 103 21 134 74 60 170 %V 6.6% 6.8% 8.6% 7.7% 8.8% 6.6% 6.7% %H 55.7% 11.4% 72.4% 40.0% 32.4% 91.9% Study/office 19 10 3 13 7 5 18 %V 0.7% 0.7% 1.2% 0.7% 0.8% 0.5% 0.7% %H 52.6% 15.8% 68.4% 36.8% 26.3% 94.7% TV room 8 6 0 5 3 2 8 %V 0.3% 0.4% 0.0% 0.3% 0.4% 0.2% 0.3% %H 75.0% 0.0% 62.5% 37.5% 25.0% 100.0% Conservatory 38 22 3 29 17 12 36 %V 1.4% 1.4% 1.2% 1.7% 2.0% 1.3% 1.4% %H 57.9% 7.9% 76.3% 44.7% 31.6% 94.7% Attic or loft room 3 3 0 1 1 0 3 %V 0.1% 0.2% 0.0% 0.1% 0.1% 0.0% 0.1% %H 100.0% 0.0% 33.3% 33.3% 0.0% 100.0% No specific location 3 1 0 2 1 1 2 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% %H 33.3% 0.0% 66.7% 33.3% 33.3% 66.7% Other 12 8 1 9 6 3 12 %V 0.4% 0.5% 0.4% 0.5% 0.7% 0.3% 0.5% %H 66.7% 8.3% 75.0% 50.0% 25.0% 100.0%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 352 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Set level data
Table 13.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 2791 1520 244 1751 839 912 2547 %H 54.5% 8.7% 62.7% 30.1% 32.7% 91.3%
PVR 1209 910 150 551 397 154 1133 %V 43.3% 59.9% 61.5% 31.5% 47.3% 16.9% 44.5% %H 75.3% 12.4% 45.6% 32.8% 12.7% 93.7% DVDR 8 4 0 6 2 4 7 %V 0.3% 0.3% 0.0% 0.3% 0.2% 0.4% 0.3% %H 50.0% 0.0% 75.0% 25.0% 50.0% 87.5% VCR 9 3 1 8 3 5 7 %V 0.3% 0.2% 0.4% 0.5% 0.4% 0.5% 0.3% %H 33.3% 11.1% 88.9% 33.3% 55.6% 77.8% Any recorder 1221 913 150 561 399 162 1143 %V 43.7% 60.1% 61.5% 32.0% 47.6% 17.8% 44.9% %H 74.8% 12.3% 45.9% 32.7% 13.3% 93.6%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 13.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 2791 1520 244 1751 839 912 2547 %H 54.5% 8.7% 62.7% 30.1% 32.7% 91.3%
Receives HDTV (via STB or built-in reception) 1604 956 170 1002 519 483 1499 %V 57.5% 62.9% 69.7% 57.2% 61.9% 53.0% 58.9% %H 59.6% 10.6% 62.5% 32.4% 30.1% 93.5% DVD/Blu-ray player or recorder 1116 602 102 673 317 355 1031 %V 40.0% 39.6% 41.8% 38.4% 37.8% 38.9% 40.5% %H 53.9% 9.1% 60.3% 28.4% 31.8% 92.4%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 353 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Set level data
Table 13.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1326 663 113 777 299 478 1163 %H 50.0% 8.5% 58.6% 22.5% 36.0% 87.7%
Under 20" 9 3 0 5 1 4 6 %V 0.7% 0.5% 0.0% 0.6% 0.3% 0.8% 0.5% %H 33.3% 0.0% 55.6% 11.1% 44.4% 66.7% 20" - 29" 78 25 4 54 9 44 57 %V 5.9% 3.8% 3.5% 6.9% 3.0% 9.2% 4.9% %H 32.1% 5.1% 69.2% 11.5% 56.4% 73.1% 30" - 39" 356 152 26 227 68 159 282 %V 26.8% 22.9% 23.0% 29.2% 22.7% 33.3% 24.2% %H 42.7% 7.3% 63.8% 19.1% 44.7% 79.2% 40" - 49" 561 295 56 323 140 184 513 %V 42.3% 44.5% 49.6% 41.6% 46.8% 38.5% 44.1% %H 52.6% 10.0% 57.6% 25.0% 32.8% 91.4% 50" - 59" 253 154 21 130 67 63 243 %V 19.1% 23.2% 18.6% 16.7% 22.4% 13.2% 20.9% %H 60.9% 8.3% 51.4% 26.5% 24.9% 96.0% 60"+ 34 22 3 14 7 7 34 %V 2.6% 3.3% 2.7% 1.8% 2.3% 1.5% 2.9% %H 64.7% 8.8% 41.2% 20.6% 20.6% 100.0% Don't know 36 12 4 24 7 17 29 %V 2.7% 1.8% 3.5% 3.1% 2.3% 3.6% 2.5% %H 33.3% 11.1% 66.7% 19.4% 47.2% 80.6%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 354 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Set level data
Table 13.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1326 663 113 777 299 478 1163 %H 50.0% 8.5% 58.6% 22.5% 36.0% 87.7%
PVR 806 577 107 393 268 125 744 %V 60.8% 87.0% 94.7% 50.6% 89.6% 26.2% 64.0% %H 71.6% 13.3% 48.8% 33.3% 15.5% 92.3% DVDR 6 2 0 4 1 3 5 %V 0.5% 0.3% 0.0% 0.5% 0.3% 0.6% 0.4% %H 33.3% 0.0% 66.7% 16.7% 50.0% 83.3% VCR 6 1 1 5 2 4 4 %V 0.5% 0.2% 0.9% 0.6% 0.7% 0.8% 0.3% %H 16.7% 16.7% 83.3% 33.3% 66.7% 66.7% Any recorder 813 578 107 400 269 131 750 %V 61.3% 87.2% 94.7% 51.5% 90.0% 27.4% 64.5% %H 71.1% 13.2% 49.2% 33.1% 16.1% 92.3%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 13.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 1326 663 113 777 299 478 1163 %H 50.0% 8.5% 58.6% 22.5% 36.0% 87.7%
Receives HDTV (via STB or built-in reception) 932 529 100 558 253 306 854 %V 70.3% 79.8% 88.5% 71.8% 84.6% 64.0% 73.4% %H 56.8% 10.7% 59.9% 27.1% 32.8% 91.6% DVD/Blu-ray player or recorder 624 313 58 361 144 217 559 %V 47.1% 47.2% 51.3% 46.5% 48.2% 45.4% 48.1% %H 50.2% 9.3% 57.9% 23.1% 34.8% 89.6%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 355 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Set level data
Table 13.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1464 857 131 974 540 434 1384 %H 58.5% 8.9% 66.5% 36.9% 29.6% 94.5%
Under 20" 161 87 6 125 63 62 143 %V 11.0% 10.2% 4.6% 12.8% 11.7% 14.3% 10.3% %H 54.0% 3.7% 77.6% 39.1% 38.5% 88.8% 20" - 29" 390 214 38 288 157 131 363 %V 26.6% 25.0% 29.0% 29.6% 29.1% 30.2% 26.2% %H 54.9% 9.7% 73.8% 40.3% 33.6% 93.1% 30" - 39" 506 306 44 321 183 138 484 %V 34.6% 35.7% 33.6% 33.0% 33.9% 31.8% 35.0% %H 60.5% 8.7% 63.4% 36.2% 27.3% 95.7% 40" - 49" 280 175 28 163 96 67 273 %V 19.1% 20.4% 21.4% 16.7% 17.8% 15.4% 19.7% %H 62.5% 10.0% 58.2% 34.3% 23.9% 97.5% 50" - 59" 75 49 9 42 25 17 73 %V 5.1% 5.7% 6.9% 4.3% 4.6% 3.9% 5.3% %H 65.3% 12.0% 56.0% 33.3% 22.7% 97.3% 60"+ 8 6 1 4 2 2 8 %V 0.5% 0.7% 0.8% 0.4% 0.4% 0.5% 0.6% %H 75.0% 12.5% 50.0% 25.0% 25.0% 100.0% Don't know 44 20 5 31 13 18 40 %V 3.0% 2.3% 3.8% 3.2% 2.4% 4.1% 2.9% %H 45.5% 11.4% 70.5% 29.5% 40.9% 90.9%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 356 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Set level data
Table 13.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1464 857 131 974 540 434 1384 %H 58.5% 8.9% 66.5% 36.9% 29.6% 94.5%
PVR 404 333 44 158 129 29 389 %V 27.6% 38.9% 33.6% 16.2% 23.9% 6.7% 28.1% %H 82.4% 10.9% 39.1% 31.9% 7.2% 96.3% DVDR 3 2 0 2 1 1 2 %V 0.2% 0.2% 0.0% 0.2% 0.2% 0.2% 0.1% %H 66.7% 0.0% 66.7% 33.3% 33.3% 66.7% VCR 3 2 0 2 1 1 2 %V 0.2% 0.2% 0.0% 0.2% 0.2% 0.2% 0.1% %H 66.7% 0.0% 66.7% 33.3% 33.3% 66.7% Any recorder 408 335 44 162 130 31 393 %V 27.9% 39.1% 33.6% 16.6% 24.1% 7.1% 28.4% %H 82.1% 10.8% 39.7% 31.9% 7.6% 96.3%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 13.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 1464 857 131 974 540 434 1384 %H 58.5% 8.9% 66.5% 36.9% 29.6% 94.5%
Receives HDTV (via STB or built-in reception) 672 427 70 444 267 177 645 %V 45.9% 49.8% 53.4% 45.6% 49.4% 40.8% 46.6% %H 63.5% 10.4% 66.1% 39.7% 26.3% 96.0%
DVD/Blu-ray player or recorder 492 289 45 311 173 138 472 %V 33.6% 33.7% 34.4% 31.9% 32.0% 31.8% 34.1% %H 58.7% 9.1% 63.2% 35.2% 28.0% 95.9%
Base: BBC Wales - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 357 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 3102 3023 1568 283 1713 727 986 2881 %H 97.5% 50.5% 9.1% 55.2% 23.4% 31.8% 92.9%
Total Children 567 559 287 51 292 122 170 559 %V 18.3% 18.5% 18.3% 18.0% 17.0% 16.8% 17.2% 19.4% %H 98.6% 50.6% 9.0% 51.5% 21.5% 30.0% 98.6% 0 - 3 133 131 61 11 67 24 43 130 %V 4.3% 4.3% 3.9% 3.9% 3.9% 3.3% 4.4% 4.5% %H 98.5% 45.9% 8.3% 50.4% 18.0% 32.3% 97.7% 4 - 15 434 428 226 41 225 98 127 429 %V 14.0% 14.2% 14.4% 14.5% 13.1% 13.5% 12.9% 14.9% %H 98.6% 52.1% 9.4% 51.8% 22.6% 29.3% 98.8% 4 - 9 218 215 109 19 107 41 67 216 %V 7.0% 7.1% 7.0% 6.7% 6.2% 5.6% 6.8% 7.5% %H 98.6% 50.0% 8.7% 49.1% 18.8% 30.7% 99.1% 10 - 15 216 213 117 22 118 57 61 214 %V 7.0% 7.0% 7.5% 7.8% 6.9% 7.8% 6.2% 7.4% %H 98.6% 54.2% 10.2% 54.6% 26.4% 28.2% 99.1%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 358 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 3102 3023 1568 283 1713 727 986 2881 %H 97.5% 50.5% 9.1% 55.2% 23.4% 31.8% 92.9%
Total Adults (16+) 2535 2464 1281 231 1421 605 816 2322 %V 81.7% 81.5% 81.7% 81.6% 83.0% 83.2% 82.8% 80.6% %H 97.2% 50.5% 9.1% 56.1% 23.9% 32.2% 91.6% 16 - 19 124 121 70 13 58 29 30 123 %V 4.0% 4.0% 4.5% 4.6% 3.4% 4.0% 3.0% 4.3% %H 97.6% 56.5% 10.5% 46.8% 23.4% 24.2% 99.2% 20 - 24 194 180 75 21 82 30 52 190 %V 6.3% 6.0% 4.8% 7.4% 4.8% 4.1% 5.3% 6.6% %H 92.8% 38.7% 10.8% 42.3% 15.5% 26.8% 97.9% 25 - 34 396 377 175 29 196 76 120 390 %V 12.8% 12.5% 11.2% 10.2% 11.4% 10.5% 12.2% 13.5% %H 95.2% 44.2% 7.3% 49.5% 19.2% 30.3% 98.5% 35 - 44 354 343 183 38 169 72 97 346 %V 11.4% 11.3% 11.7% 13.4% 9.9% 9.9% 9.8% 12.0% %H 96.9% 51.7% 10.7% 47.7% 20.3% 27.4% 97.7% 45 - 54 408 400 224 44 230 108 121 394 %V 13.2% 13.2% 14.3% 15.5% 13.4% 14.9% 12.3% 13.7% %H 98.0% 54.9% 10.8% 56.4% 26.5% 29.7% 96.6% 55 - 64 412 403 228 36 248 116 132 389 %V 13.3% 13.3% 14.5% 12.7% 14.5% 16.0% 13.4% 13.5% %H 97.8% 55.3% 8.7% 60.2% 28.2% 32.0% 94.4% 65+ 648 640 326 50 438 174 265 490 %V 20.9% 21.2% 20.8% 17.7% 25.6% 23.9% 26.9% 17.0% %H 98.8% 50.3% 7.7% 67.6% 26.9% 40.9% 75.6%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 359 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 2535 2464 1281 231 1421 605 816 2322 %H 97.2% 50.5% 9.1% 56.1% 23.9% 32.2% 91.6%
AB 582 571 294 60 337 135 201 567 %V 23.0% 23.2% 23.0% 26.0% 23.7% 22.3% 24.6% 24.4% %H 98.1% 50.5% 10.3% 57.9% 23.2% 34.5% 97.4% C1 698 676 339 78 379 165 214 658 %V 27.5% 27.4% 26.5% 33.8% 26.7% 27.3% 26.2% 28.3% %H 96.8% 48.6% 11.2% 54.3% 23.6% 30.7% 94.3% C2 636 624 353 49 383 185 197 585 %V 25.1% 25.3% 27.6% 21.2% 27.0% 30.6% 24.1% 25.2% %H 98.1% 55.5% 7.7% 60.2% 29.1% 31.0% 92.0% D 412 395 208 30 212 86 126 355 %V 16.3% 16.0% 16.2% 13.0% 14.9% 14.2% 15.4% 15.3% %H 95.9% 50.5% 7.3% 51.5% 20.9% 30.6% 86.2% E 208 199 87 15 111 33 78 158 %V 8.2% 8.1% 6.8% 6.5% 7.8% 5.5% 9.6% 6.8% %H 95.7% 41.8% 7.2% 53.4% 15.9% 37.5% 76.0%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 360 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 2535 2464 1281 231 1421 605 816 2322 %H 97.2% 50.5% 9.1% 56.1% 23.9% 32.2% 91.6%
Working full time 1144 1115 616 110 601 277 324 1121 %V 45.1% 45.3% 48.1% 47.6% 42.3% 45.8% 39.7% 48.3% %H 97.5% 53.8% 9.6% 52.5% 24.2% 28.3% 98.0% Working part time 247 239 127 22 140 62 78 235 %V 9.7% 9.7% 9.9% 9.5% 9.9% 10.2% 9.6% 10.1% %H 96.8% 51.4% 8.9% 56.7% 25.1% 31.6% 95.1% Not working 1144 1109 538 100 680 266 414 966 %V 45.1% 45.0% 42.0% 43.3% 47.9% 44.0% 50.7% 41.6% %H 96.9% 47.0% 8.7% 59.4% 23.3% 36.2% 84.4% Houseperson 1372 1326 663 113 777 299 478 1201 %V 54.1% 53.8% 51.8% 48.9% 54.7% 49.4% 58.6% 51.7% %H 96.6% 48.3% 8.2% 56.6% 21.8% 34.8% 87.5%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 361 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1243 1204 637 113 690 306 385 1147 %H 96.9% 51.2% 9.1% 55.5% 24.6% 31.0% 92.3%
16 - 19 68 66 40 6 31 17 14 67 %V 5.5% 5.5% 6.3% 5.3% 4.5% 5.6% 3.6% 5.8% %H 97.1% 58.8% 8.8% 45.6% 25.0% 20.6% 98.5% 20 - 24 99 91 42 8 43 17 26 97 %V 8.0% 7.6% 6.6% 7.1% 6.2% 5.6% 6.8% 8.5% %H 91.9% 42.4% 8.1% 43.4% 17.2% 26.3% 98.0% 25 - 34 200 191 91 15 96 40 57 198 %V 16.1% 15.9% 14.3% 13.3% 13.9% 13.1% 14.8% 17.3% %H 95.5% 45.5% 7.5% 48.0% 20.0% 28.5% 99.0% 35 - 44 174 168 88 19 87 38 49 170 %V 14.0% 14.0% 13.8% 16.8% 12.6% 12.4% 12.7% 14.8% %H 96.6% 50.6% 10.9% 50.0% 21.8% 28.2% 97.7% 45 - 54 199 195 107 21 112 50 62 190 %V 16.0% 16.2% 16.8% 18.6% 16.2% 16.3% 16.1% 16.6% %H 98.0% 53.8% 10.6% 56.3% 25.1% 31.2% 95.5% 55 - 64 201 195 114 18 118 57 61 187 %V 16.2% 16.2% 17.9% 15.9% 17.1% 18.6% 15.8% 16.3% %H 97.0% 56.7% 9.0% 58.7% 28.4% 30.3% 93.0% 65+ 303 298 156 25 204 87 117 238 %V 24.4% 24.8% 24.5% 22.1% 29.6% 28.4% 30.4% 20.7% %H 98.3% 51.5% 8.3% 67.3% 28.7% 38.6% 78.5%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 362 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1243 1204 637 113 690 306 385 1147 %H 96.9% 51.2% 9.1% 55.5% 24.6% 31.0% 92.3%
AB 288 283 149 32 165 70 95 282 %V 23.2% 23.5% 23.4% 28.3% 23.9% 22.9% 24.7% 24.6% %H 98.3% 51.7% 11.1% 57.3% 24.3% 33.0% 97.9% C1 327 315 166 36 168 79 89 313 %V 26.3% 26.2% 26.1% 31.9% 24.3% 25.8% 23.1% 27.3% %H 96.3% 50.8% 11.0% 51.4% 24.2% 27.2% 95.7% C2 339 332 189 24 206 101 106 309 %V 27.3% 27.6% 29.7% 21.2% 29.9% 33.0% 27.5% 26.9% %H 97.9% 55.8% 7.1% 60.8% 29.8% 31.3% 91.2% D 202 192 100 13 105 42 63 178 %V 16.3% 15.9% 15.7% 11.5% 15.2% 13.7% 16.4% 15.5% %H 95.0% 49.5% 6.4% 52.0% 20.8% 31.2% 88.1% E 86 82 33 8 46 14 33 66 %V 6.9% 6.8% 5.2% 7.1% 6.7% 4.6% 8.6% 5.8% %H 95.3% 38.4% 9.3% 53.5% 16.3% 38.4% 76.7%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 363 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 1243 1204 637 113 690 306 385 1147 %H 96.9% 51.2% 9.1% 55.5% 24.6% 31.0% 92.3%
Working full time 673 656 367 61 354 167 187 657 %V 54.1% 54.5% 57.6% 54.0% 51.3% 54.6% 48.6% 57.3% %H 97.5% 54.5% 9.1% 52.6% 24.8% 27.8% 97.6% Working part time 64 61 33 5 38 16 22 58 %V 5.1% 5.1% 5.2% 4.4% 5.5% 5.2% 5.7% 5.1% %H 95.3% 51.6% 7.8% 59.4% 25.0% 34.4% 90.6% Not working 505 487 237 47 298 122 176 432 %V 40.6% 40.4% 37.2% 41.6% 43.2% 39.9% 45.7% 37.7% %H 96.4% 46.9% 9.3% 59.0% 24.2% 34.9% 85.5% Houseperson 290 271 122 21 158 50 108 230 %V 23.3% 22.5% 19.2% 18.6% 22.9% 16.3% 28.1% 20.1% %H 93.4% 42.1% 7.2% 54.5% 17.2% 37.2% 79.3%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 364 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1292 1260 644 119 731 300 431 1175 %H 97.5% 49.8% 9.2% 56.6% 23.2% 33.4% 90.9%
16 - 19 56 55 30 6 28 12 16 56 %V 4.3% 4.4% 4.7% 5.0% 3.8% 4.0% 3.7% 4.8% %H 98.2% 53.6% 10.7% 50.0% 21.4% 28.6% 100.0% 20 - 24 95 89 33 13 38 13 26 93 %V 7.4% 7.1% 5.1% 10.9% 5.2% 4.3% 6.0% 7.9% %H 93.7% 34.7% 13.7% 40.0% 13.7% 27.4% 97.9% 25 - 34 196 186 84 14 100 37 63 192 %V 15.2% 14.8% 13.0% 11.8% 13.7% 12.3% 14.6% 16.3% %H 94.9% 42.9% 7.1% 51.0% 18.9% 32.1% 98.0% 35 - 44 179 175 95 19 82 34 48 176 %V 13.9% 13.9% 14.8% 16.0% 11.2% 11.3% 11.1% 15.0% %H 97.8% 53.1% 10.6% 45.8% 19.0% 26.8% 98.3% 45 - 54 209 205 118 23 118 58 60 204 %V 16.2% 16.3% 18.3% 19.3% 16.1% 19.3% 13.9% 17.4% %H 98.1% 56.5% 11.0% 56.5% 27.8% 28.7% 97.6% 55 - 64 212 207 114 19 130 59 71 202 %V 16.4% 16.4% 17.7% 16.0% 17.8% 19.7% 16.5% 17.2% %H 97.6% 53.8% 9.0% 61.3% 27.8% 33.5% 95.3% 65+ 345 342 170 25 235 87 147 253 %V 26.7% 27.1% 26.4% 21.0% 32.1% 29.0% 34.1% 21.5% %H 99.1% 49.3% 7.2% 68.1% 25.2% 42.6% 73.3%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 365 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1292 1260 644 119 731 300 431 1175 %H 97.5% 49.8% 9.2% 56.6% 23.2% 33.4% 90.9%
AB 294 289 146 28 172 65 106 285 %V 22.8% 22.9% 22.7% 23.5% 23.5% 21.7% 24.6% 24.3% %H 98.3% 49.7% 9.5% 58.5% 22.1% 36.1% 96.9% C1 370 360 173 42 211 87 125 344 %V 28.6% 28.6% 26.9% 35.3% 28.9% 29.0% 29.0% 29.3% %H 97.3% 46.8% 11.4% 57.0% 23.5% 33.8% 93.0% C2 297 292 164 24 176 85 91 276 %V 23.0% 23.2% 25.5% 20.2% 24.1% 28.3% 21.1% 23.5% %H 98.3% 55.2% 8.1% 59.3% 28.6% 30.6% 92.9% D 209 203 108 17 107 44 64 177 %V 16.2% 16.1% 16.8% 14.3% 14.6% 14.7% 14.8% 15.1% %H 97.1% 51.7% 8.1% 51.2% 21.1% 30.6% 84.7% E 122 117 54 8 64 19 45 92 %V 9.4% 9.3% 8.4% 6.7% 8.8% 6.3% 10.4% 7.8% %H 95.9% 44.3% 6.6% 52.5% 15.6% 36.9% 75.4%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 366 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Wales
Individual level data
Table 13.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 1292 1260 644 119 731 300 431 1175 %H 97.5% 49.8% 9.2% 56.6% 23.2% 33.4% 90.9%
Working full time 471 460 250 49 247 110 137 463 %V 36.5% 36.5% 38.8% 41.2% 33.8% 36.7% 31.8% 39.4% %H 97.7% 53.1% 10.4% 52.4% 23.4% 29.1% 98.3% Working part time 183 178 94 16 102 46 56 177 %V 14.2% 14.1% 14.6% 13.4% 14.0% 15.3% 13.0% 15.1% %H 97.3% 51.4% 8.7% 55.7% 25.1% 30.6% 96.7% Not working 639 622 301 53 382 144 238 535 %V 49.5% 49.4% 46.7% 44.5% 52.3% 48.0% 55.2% 45.5% %H 97.3% 47.1% 8.3% 59.8% 22.5% 37.2% 83.7% Houseperson 1083 1055 541 92 620 250 370 971 %V 83.8% 83.7% 84.0% 77.3% 84.8% 83.3% 85.8% 82.6% %H 97.4% 50.0% 8.5% 57.2% 23.1% 34.2% 89.7%
Base: BBC Wales - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC Midlands West Page 367
Contents Page
Household Table 14.1: Social Grade 368 Table 14.2: Houseperson Age 369 Table 14.3: Size of Household 370 Table 14.4: Presence of Children 371 Table 14.5: Number of TV sets in household 372 Table 14.6: Screen size 373 Table 14.7: Location of ANY set in household 374 Table 14.8: Platform Provider 375 Table 14.9: Recorders and other equipment 376 Table 14.10: Computers and Internet 377
Sets Table 14.11: Screen Size 378 Table 14.12: Location of set 379 Table 14.13: Recorders 380 Table 14.14: Other TV equipment 380 Table 14.15: Main Set Screen Size 381 Table 14.16: Main Set Recorders 382 Table 14.17: Main Set - Other TV equipment 382 Table 14.18: Other Sets (non-Main Set) Screen Size 383 Table 14.19: Other Set (non-Main Set) Recorders 384 Table 14.20: Other Set (non-Main Set) - Other TV equipment 384
Individuals Table 14.21: Age of Children 385 Table 14.22: Adults - Age 386 Table 14.23: Social Grade (Adults 16+) 387 Table 14.24: Working Status (Adults 16+) 388 Table 14.25: Males - Age 389 Table 14.26: Social Grade (Males 16+) 390 Table 14.27: Working Status (Males 16+) 391 Table 14.28: Females - Age 392 Table 14.29: Social Grade (Females 16+) 393 Table 14.30: Working Status (Females 16+) 394 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 368 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
AB 651 638 232 97 445 167 278 630 %V 23.7% 24.2% 25.8% 22.2% 24.3% 25.8% 23.5% 26.4% %H (All HH) 98.0% 35.6% 14.9% 68.4% 25.7% 42.7% 96.8% %H (TV HH) 36.4% 15.2% 69.7% 26.2% 43.6% C1 743 719 262 123 492 190 302 677 %V 27.1% 27.3% 29.2% 28.1% 26.9% 29.4% 25.5% 28.4% %H (All HH) 96.8% 35.3% 16.6% 66.2% 25.6% 40.6% 91.1% %H (TV HH) 36.4% 17.1% 68.4% 26.4% 42.0% C2 595 579 192 116 409 160 249 518 %V 21.7% 22.0% 21.4% 26.5% 22.4% 24.7% 21.1% 21.7% %H (All HH) 97.3% 32.3% 19.5% 68.7% 26.9% 41.8% 87.1% %H (TV HH) 33.2% 20.0% 70.6% 27.6% 43.0% D 464 434 145 70 283 87 195 378 %V 16.9% 16.5% 16.1% 16.0% 15.5% 13.4% 16.5% 15.9% %H (All HH) 93.5% 31.3% 15.1% 61.0% 18.8% 42.0% 81.5% %H (TV HH) 33.4% 16.1% 65.2% 20.0% 44.9% E 291 265 67 31 200 41 158 180 %V 10.6% 10.1% 7.5% 7.1% 10.9% 6.3% 13.4% 7.6% %H (All HH) 91.1% 23.0% 10.7% 68.7% 14.1% 54.3% 61.9% %H (TV HH) 25.3% 11.7% 75.5% 15.5% 59.6%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 369 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
Under 25 96 85 19 12 53 14 39 92 %V 3.5% 3.2% 2.1% 2.7% 2.9% 2.2% 3.3% 3.9% %H (All HH) 88.5% 19.8% 12.5% 55.2% 14.6% 40.6% 95.8% %H (TV HH) 22.4% 14.1% 62.4% 16.5% 45.9% 25 - 34 420 382 124 60 224 78 146 399 %V 15.3% 14.5% 13.8% 13.7% 12.3% 12.1% 12.4% 16.7% %H (All HH) 91.0% 29.5% 14.3% 53.3% 18.6% 34.8% 95.0% %H (TV HH) 32.5% 15.7% 58.6% 20.4% 38.2% 35 - 44 440 413 166 73 239 97 142 426 %V 16.0% 15.7% 18.5% 16.7% 13.1% 15.0% 12.0% 17.9% %H (All HH) 93.9% 37.7% 16.6% 54.3% 22.0% 32.3% 96.8% %H (TV HH) 40.2% 17.7% 57.9% 23.5% 34.4% 45 - 54 497 480 199 84 323 140 183 474 %V 18.1% 18.2% 22.2% 19.2% 17.7% 21.6% 15.5% 19.9% %H (All HH) 96.6% 40.0% 16.9% 65.0% 28.2% 36.8% 95.4% %H (TV HH) 41.5% 17.5% 67.3% 29.2% 38.1% 55 - 64 485 475 173 104 337 142 195 451 %V 17.7% 18.0% 19.3% 23.8% 18.4% 21.9% 16.5% 18.9% %H (All HH) 97.9% 35.7% 21.4% 69.5% 29.3% 40.2% 93.0% %H (TV HH) 36.4% 21.9% 70.9% 29.9% 41.1% 65 + 807 801 219 103 653 176 477 541 %V 29.4% 30.4% 24.4% 23.6% 35.7% 27.2% 40.4% 22.7% %H (All HH) 99.3% 27.1% 12.8% 80.9% 21.8% 59.1% 67.0% %H (TV HH) 27.3% 12.9% 81.5% 22.0% 59.6%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 370 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
1 821 776 186 95 594 127 466 564 %V 29.9% 29.4% 20.7% 21.7% 32.5% 19.6% 39.4% 23.7% %H (All HH) 94.5% 22.7% 11.6% 72.4% 15.5% 56.8% 68.7% %H (TV HH) 24.0% 12.2% 76.5% 16.4% 60.1% 2 905 876 299 144 629 227 402 821 %V 33.0% 33.2% 33.3% 33.0% 34.4% 35.1% 34.0% 34.5% %H (All HH) 96.8% 33.0% 15.9% 69.5% 25.1% 44.4% 90.7% %H (TV HH) 34.1% 16.4% 71.8% 25.9% 45.9% 3 411 398 163 76 253 117 136 397 %V 15.0% 15.1% 18.2% 17.4% 13.8% 18.1% 11.5% 16.7% %H (All HH) 96.8% 39.7% 18.5% 61.6% 28.5% 33.1% 96.6% %H (TV HH) 41.0% 19.1% 63.6% 29.4% 34.2% 4 394 379 164 81 235 118 117 390 %V 14.4% 14.4% 18.3% 18.5% 12.9% 18.2% 9.9% 16.4% %H (All HH) 96.2% 41.6% 20.6% 59.6% 29.9% 29.7% 99.0% %H (TV HH) 43.3% 21.4% 62.0% 31.1% 30.9% 5+ 214 206 87 41 118 57 61 211 %V 7.8% 7.8% 9.7% 9.4% 6.5% 8.8% 5.2% 8.9% %H (All HH) 96.3% 40.7% 19.2% 55.1% 26.6% 28.5% 98.6% %H (TV HH) 42.2% 19.9% 57.3% 27.7% 29.6%
Average HH size 2.41 2.41 2.67 2.65 2.29 2.66 2.10 2.56
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 371 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
Without 2009 1932 607 308 1412 462 950 1664 %V 73.2% 73.3% 67.6% 70.5% 77.2% 71.4% 80.4% 69.8% %H (All HH) 96.2% 30.2% 15.3% 70.3% 23.0% 47.3% 82.8% %H (TV HH) 31.4% 15.9% 73.1% 23.9% 49.2% With 735 704 291 129 417 185 231 719 %V 26.8% 26.7% 32.4% 29.5% 22.8% 28.6% 19.5% 30.2% %H (All HH) 95.8% 39.6% 17.6% 56.7% 25.2% 31.4% 97.8% %H (TV HH) 41.3% 18.3% 59.2% 26.3% 32.8% 0 - 3 268 254 97 43 155 64 91 261 %V 9.8% 9.6% 10.8% 9.8% 8.5% 9.9% 7.7% 11.0% %H (All HH) 94.8% 36.2% 16.0% 57.8% 23.9% 34.0% 97.4% %H (TV HH) 38.2% 16.9% 61.0% 25.2% 35.8% 4 - 9 394 377 159 64 220 93 127 386 %V 14.4% 14.3% 17.7% 14.6% 12.0% 14.4% 10.7% 16.2% %H (All HH) 95.7% 40.4% 16.2% 55.8% 23.6% 32.2% 98.0% %H (TV HH) 42.2% 17.0% 58.4% 24.7% 33.7% 10 - 15 374 359 154 71 213 104 110 369 %V 13.6% 13.6% 17.1% 16.2% 11.7% 16.1% 9.3% 15.5% %H (All HH) 96.0% 41.2% 19.0% 57.0% 27.8% 29.4% 98.7% %H (TV HH) 42.9% 19.8% 59.3% 29.0% 30.6%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 372 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
1 1166 1166 300 150 742 125 617 946 %V 42.5% 44.2% 33.4% 34.3% 40.6% 19.3% 52.2% 39.7% %H (All HH) 100.0% 25.7% 12.9% 63.6% 10.7% 52.9% 81.1% %H (TV HH) 25.7% 12.9% 63.6% 10.7% 52.9% 2 843 843 311 157 604 247 356 748 %V 30.7% 32.0% 34.6% 35.9% 33.0% 38.2% 30.1% 31.4% %H (All HH) 100.0% 36.9% 18.6% 71.6% 29.3% 42.2% 88.7% %H (TV HH) 36.9% 18.6% 71.6% 29.3% 42.2% 3 364 364 162 76 278 149 129 351 %V 13.3% 13.8% 18.0% 17.4% 15.2% 23.0% 10.9% 14.7% %H (All HH) 100.0% 44.5% 20.9% 76.4% 40.9% 35.4% 96.4% %H (TV HH) 44.5% 20.9% 76.4% 40.9% 35.4% 4 168 168 74 39 126 76 50 165 %V 6.1% 6.4% 8.2% 8.9% 6.9% 11.7% 4.2% 6.9% %H (All HH) 100.0% 44.0% 23.2% 75.0% 45.2% 29.8% 98.2% %H (TV HH) 44.0% 23.2% 75.0% 45.2% 29.8% 5+ 95 95 51 15 79 49 29 95 %V 3.5% 3.6% 5.7% 3.4% 4.3% 7.6% 2.5% 4.0% %H (All HH) 100.0% 53.7% 15.8% 83.2% 51.6% 30.5% 100.0% %H (TV HH) 53.7% 15.8% 83.2% 51.6% 30.5%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 373 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
Under 20" 205 205 69 36 177 78 99 175 %V 7.5% 7.8% 7.7% 8.2% 9.7% 12.1% 8.4% 7.3% %H (All HH) 100.0% 33.7% 17.6% 86.3% 38.0% 48.3% 85.4% %H (TV HH) 33.7% 17.6% 86.3% 38.0% 48.3% 20" - 29" 679 679 213 117 539 201 337 581 %V 24.7% 25.8% 23.7% 26.8% 29.5% 31.1% 28.5% 24.4% %H (All HH) 100.0% 31.4% 17.2% 79.4% 29.6% 49.6% 85.6% %H (TV HH) 31.4% 17.2% 79.4% 29.6% 49.6% 30" - 39" 1314 1314 456 232 952 359 592 1134 %V 47.9% 49.8% 50.8% 53.1% 52.1% 55.5% 50.1% 47.6% %H (All HH) 100.0% 34.7% 17.7% 72.5% 27.3% 45.1% 86.3% %H (TV HH) 34.7% 17.7% 72.5% 27.3% 45.1% 40" - 49" 1274 1274 509 226 869 383 486 1185 %V 46.4% 48.3% 56.7% 51.7% 47.5% 59.2% 41.1% 49.7% %H (All HH) 100.0% 40.0% 17.7% 68.2% 30.1% 38.1% 93.0% %H (TV HH) 40.0% 17.7% 68.2% 30.1% 38.1% 50" - 59" 510 510 224 97 317 156 160 502 %V 18.6% 19.3% 24.9% 22.2% 17.3% 24.1% 13.5% 21.1% %H (All HH) 100.0% 43.9% 19.0% 62.2% 30.6% 31.4% 98.4% %H (TV HH) 43.9% 19.0% 62.2% 30.6% 31.4% 60"+ 71 71 36 14 42 24 18 69 %V 2.6% 2.7% 4.0% 3.2% 2.3% 3.7% 1.5% 2.9% %H (All HH) 100.0% 50.7% 19.7% 59.2% 33.8% 25.4% 97.2% %H (TV HH) 50.7% 19.7% 59.2% 33.8% 25.4%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 374 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
Main living room 2608 2608 890 433 1814 643 1171 2279 %V 95.0% 98.9% 99.1% 99.1% 99.2% 99.4% 99.1% 95.6% %H (All HH) 100.0% 34.1% 16.6% 69.6% 24.7% 44.9% 87.4% %H (TV HH) 34.1% 16.6% 69.6% 24.7% 44.9% Kitchen 283 283 111 44 243 114 130 265 %V 10.3% 10.7% 12.4% 10.1% 13.3% 17.6% 11.0% 11.1% %H (All HH) 100.0% 39.2% 15.5% 85.9% 40.3% 45.9% 93.6% %H (TV HH) 39.2% 15.5% 85.9% 40.3% 45.9% Adult's bedroom 1127 1127 468 226 826 414 411 1044 %V 41.1% 42.8% 52.1% 51.7% 45.2% 64.0% 34.8% 43.8% %H (All HH) 100.0% 41.5% 20.1% 73.3% 36.7% 36.5% 92.6% %H (TV HH) 41.5% 20.1% 73.3% 36.7% 36.5% Child's bedroom 211 211 105 41 142 84 57 210 %V 7.7% 8.0% 11.7% 9.4% 7.8% 13.0% 4.8% 8.8% %H (All HH) 100.0% 49.8% 19.4% 67.3% 39.8% 27.0% 99.5% %H (TV HH) 49.8% 19.4% 67.3% 39.8% 27.0% Other bedroom 124 124 51 28 108 63 45 120 %V 4.5% 4.7% 5.7% 6.4% 5.9% 9.7% 3.8% 5.0% %H (All HH) 100.0% 41.1% 22.6% 87.1% 50.8% 36.3% 96.8% %H (TV HH) 41.1% 22.6% 87.1% 50.8% 36.3% Second living/dining room 257 257 120 35 196 96 100 241 %V 9.4% 9.7% 13.4% 8.0% 10.7% 14.8% 8.5% 10.1% %H (All HH) 100.0% 46.7% 13.6% 76.3% 37.4% 38.9% 93.8% %H (TV HH) 46.7% 13.6% 76.3% 37.4% 38.9% Study/office 37 37 19 5 24 12 13 37 %V 1.3% 1.4% 2.1% 1.1% 1.3% 1.9% 1.1% 1.6% %H (All HH) 100.0% 51.4% 13.5% 64.9% 32.4% 35.1% 100.0% %H (TV HH) 51.4% 13.5% 64.9% 32.4% 35.1% TV room 17 17 10 3 15 10 5 17 %V 0.6% 0.6% 1.1% 0.7% 0.8% 1.5% 0.4% 0.7% %H (All HH) 100.0% 58.8% 17.6% 88.2% 58.8% 29.4% 100.0% %H (TV HH) 58.8% 17.6% 88.2% 58.8% 29.4% Conservatory 61 61 25 15 48 27 21 58 %V 2.2% 2.3% 2.8% 3.4% 2.6% 4.2% 1.8% 2.4% %H (All HH) 100.0% 41.0% 24.6% 78.7% 44.3% 34.4% 95.1% %H (TV HH) 41.0% 24.6% 78.7% 44.3% 34.4% Attic or loft room 3 3 1 1 2 1 1 3 %V 0.1% 0.1% 0.1% 0.2% 0.1% 0.2% 0.1% 0.1% %H (All HH) 100.0% 33.3% 33.3% 66.7% 33.3% 33.3% 100.0% %H (TV HH) 33.3% 33.3% 66.7% 33.3% 33.3% No specific location 3 3 1 2 1 1 1 3 %V 0.1% 0.1% 0.1% 0.5% 0.1% 0.2% 0.1% 0.1% %H (All HH) 100.0% 33.3% 66.7% 33.3% 33.3% 33.3% 100.0% %H (TV HH) 33.3% 66.7% 33.3% 33.3% 33.3% Other 22 22 9 5 18 10 9 22 %V 0.8% 0.8% 1.0% 1.1% 1.0% 1.5% 0.8% 0.9% %H (All HH) 100.0% 40.9% 22.7% 81.8% 45.5% 40.9% 100.0% %H (TV HH) 40.9% 22.7% 81.8% 45.5% 40.9%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 375 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
Any DSAT provider 898 898 898 16 438 438 0 851 %V 32.7% 34.1% 100.0% 3.7% 24.0% 67.7% 0.0% 35.7% %H (All HH) 100.0% 1.8% 48.8% 48.8% 0.0% 94.8% %H (TV HH) 100.0% 1.8% 48.8% 48.8% 0.0% Sky with subcription 737 737 737 6 361 361 0 706 %V 26.9% 28.0% 82.1% 1.4% 19.7% 55.8% 0.0% 29.6% %H (All HH) 100.0% 0.8% 49.0% 49.0% 0.0% 95.8% %H (TV HH) 100.0% 0.8% 49.0% 49.0% 0.0% Sky without subscription 46 46 46 1 24 24 0 42 %V 1.7% 1.7% 5.1% 0.2% 1.3% 3.7% 0.0% 1.8% %H (All HH) 100.0% 2.2% 52.2% 52.2% 0.0% 91.3% %H (TV HH) 100.0% 2.2% 52.2% 52.2% 0.0% Freesat 100 100 100 3 57 57 0 92 %V 3.6% 3.8% 11.1% 0.7% 3.1% 8.8% 0.0% 3.9% %H (All HH) 100.0% 3.0% 57.0% 57.0% 0.0% 92.0% %H (TV HH) 100.0% 3.0% 57.0% 57.0% 0.0% Other satellite provider 67 67 67 7 26 26 0 61 %V 2.4% 2.5% 7.5% 1.6% 1.4% 4.0% 0.0% 2.6% %H (All HH) 100.0% 10.4% 38.8% 38.8% 0.0% 91.0% %H (TV HH) 100.0% 10.4% 38.8% 38.8% 0.0% DCAB 437 437 16 437 216 216 0 416 %V 15.9% 16.6% 1.8% 100.0% 11.8% 33.4% 0.0% 17.5% %H (All HH) 3.7% 100.0% 49.4% 49.4% 0.0% 95.2% %H (TV HH) 3.7% 100.0% 49.4% 49.4% 0.0% DTT 1828 1828 438 216 1828 647 1182 1538 %V 66.6% 69.3% 48.8% 49.4% 100.0% 100.0% 100.0% 64.5% %H (All HH) 100.0% 24.0% 11.8% 100.0% 35.4% 64.7% 84.1% %H (TV HH) 24.0% 11.8% 100.0% 35.4% 64.7%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 376 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
PVR 1582 1582 812 414 974 609 366 1485 %V 57.7% 60.0% 90.4% 94.7% 53.3% 94.1% 31.0% 62.3% %H (All HH) 100.0% 51.3% 26.2% 61.6% 38.5% 23.1% 93.9% %H (TV HH) 51.3% 26.2% 61.6% 38.5% 23.1% DVDR 35 35 15 5 25 11 15 31 %V 1.3% 1.3% 1.7% 1.1% 1.4% 1.7% 1.3% 1.3% %H (All HH) 100.0% 42.9% 14.3% 71.4% 31.4% 42.9% 88.6% %H (TV HH) 42.9% 14.3% 71.4% 31.4% 42.9% VCR 5 5 2 0 4 1 3 5 %V 0.2% 0.2% 0.2% 0.0% 0.2% 0.2% 0.3% 0.2% %H (All HH) 100.0% 40.0% 0.0% 80.0% 20.0% 60.0% 100.0% %H (TV HH) 40.0% 0.0% 80.0% 20.0% 60.0% Any recorder 1597 1597 814 415 987 609 377 1499 %V 58.2% 60.6% 90.6% 95.0% 54.0% 94.1% 31.9% 62.9% %H (All HH) 100.0% 51.0% 26.0% 61.8% 38.1% 23.6% 93.9% %H (TV HH) 51.0% 26.0% 61.8% 38.1% 23.6%
Receives HDTV (via STB or built-in reception) 1861 1861 754 387 1317 583 735 1738 %V 67.8% 70.6% 84.0% 88.6% 72.0% 90.1% 62.2% 72.9% %H (All HH) 100.0% 40.5% 20.8% 70.8% 31.3% 39.5% 93.4% %H (TV HH) 40.5% 20.8% 70.8% 31.3% 39.5% DVD/Blu-ray player or recorder 1342 1342 498 232 938 377 561 1228 %V 48.9% 50.9% 55.5% 53.1% 51.3% 58.3% 47.5% 51.5% %H (All HH) 100.0% 37.1% 17.3% 69.9% 28.1% 41.8% 91.5% %H (TV HH) 37.1% 17.3% 69.9% 28.1% 41.8%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 377 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Household level data
Table 14.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 2744 2636 898 437 1828 647 1182 2383 %H (All HH) 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8% %H (TV HH) 34.1% 16.6% 69.3% 24.5% 44.8%
Has broadband internet 2383 2305 851 416 1538 616 923 2383 %V 86.8% 87.4% 94.8% 95.2% 84.1% 95.2% 78.1% 100.0% %H (All HH) 96.7% 35.7% 17.5% 64.5% 25.8% 38.7% 100.0% %H (TV HH) 36.9% 18.0% 66.7% 26.7% 40.0%
Number of computers (PCs and laptops)
0 600 554 133 54 420 77 344 262 %V 21.9% 21.0% 14.8% 12.4% 23.0% 11.9% 29.1% 11.0% %H (All HH) 92.3% 22.2% 9.0% 70.0% 12.8% 57.3% 43.7% %H (TV HH) 24.0% 9.7% 75.8% 13.9% 62.1% 1 798 766 256 120 523 174 349 779 %V 29.1% 29.1% 28.5% 27.5% 28.6% 26.9% 29.5% 32.7% %H (All HH) 96.0% 32.1% 15.0% 65.5% 21.8% 43.7% 97.6% %H (TV HH) 33.4% 15.7% 68.3% 22.7% 45.6% 2 612 596 215 117 409 171 239 608 %V 22.3% 22.6% 23.9% 26.8% 22.4% 26.4% 20.2% 25.5% %H (All HH) 97.4% 35.1% 19.1% 66.8% 27.9% 39.1% 99.3% %H (TV HH) 36.1% 19.6% 68.6% 28.7% 40.1% 3 304 300 111 69 199 90 110 304 %V 11.1% 11.4% 12.4% 15.8% 10.9% 13.9% 9.3% 12.8% %H (All HH) 98.7% 36.5% 22.7% 65.5% 29.6% 36.2% 100.0% %H (TV HH) 37.0% 23.0% 66.3% 30.0% 36.7% 4 204 201 95 35 132 65 67 204 %V 7.4% 7.6% 10.6% 8.0% 7.2% 10.0% 5.7% 8.6% %H (All HH) 98.5% 46.6% 17.2% 64.7% 31.9% 32.8% 100.0% %H (TV HH) 47.3% 17.4% 65.7% 32.3% 33.3% 5+ 225 219 88 42 145 70 75 225 %V 8.2% 8.3% 9.8% 9.6% 7.9% 10.8% 6.3% 9.4% %H (All HH) 97.3% 39.1% 18.7% 64.4% 31.1% 33.3% 100.0% %H (TV HH) 40.2% 19.2% 66.2% 32.0% 34.2%
Base: BBC Midlands West - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 378 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Set level data
Table 14.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5130 1978 924 3713 1631 2082 4668 %H 38.6% 18.0% 72.4% 31.8% 40.6% 91.0%
Under 20" 248 82 42 215 92 123 212 %V 4.8% 4.1% 4.5% 5.8% 5.6% 5.9% 4.5% %H 33.1% 16.9% 86.7% 37.1% 49.6% 85.5% 20" - 29" 863 288 155 689 278 411 756 %V 16.8% 14.6% 16.8% 18.6% 17.0% 19.7% 16.2% %H 33.4% 18.0% 79.8% 32.2% 47.6% 87.6% 30" - 39" 1694 622 313 1242 519 722 1496 %V 33.0% 31.4% 33.9% 33.5% 31.8% 34.7% 32.0% %H 36.7% 18.5% 73.3% 30.6% 42.6% 88.3% 40" - 49" 1535 642 281 1070 513 557 1442 %V 29.9% 32.5% 30.4% 28.8% 31.5% 26.8% 30.9% %H 41.8% 18.3% 69.7% 33.4% 36.3% 93.9% 50" - 59" 580 261 108 362 183 179 571 %V 11.3% 13.2% 11.7% 9.7% 11.2% 8.6% 12.2% %H 45.0% 18.6% 62.4% 31.6% 30.9% 98.4% 60"+ 72 36 14 43 24 19 70 %V 1.4% 1.8% 1.5% 1.2% 1.5% 0.9% 1.5% %H 50.0% 19.4% 59.7% 33.3% 26.4% 97.2% Don't know 139 48 11 93 21 71 121 %V 2.7% 2.4% 1.2% 2.5% 1.3% 3.4% 2.6% %H 34.5% 7.9% 66.9% 15.1% 51.1% 87.1%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 379 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Set level data
Table 14.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5130 1978 924 3713 1631 2082 4668 %H 38.6% 18.0% 72.4% 31.8% 40.6% 91.0%
Main living room 2620 895 436 1822 646 1176 2290 %V 51.1% 45.2% 47.2% 49.1% 39.6% 56.5% 49.1% %H 34.2% 16.6% 69.5% 24.7% 44.9% 87.4% Kitchen 285 111 44 245 114 131 266 %V 5.6% 5.6% 4.8% 6.6% 7.0% 6.3% 5.7% %H 38.9% 15.4% 86.0% 40.0% 46.0% 93.3% Adult's bedroom 1388 580 291 1019 524 495 1301 %V 27.1% 29.3% 31.5% 27.4% 32.1% 23.8% 27.9% %H 41.8% 21.0% 73.4% 37.8% 35.7% 93.7% Child's bedroom 284 143 54 189 110 79 283 %V 5.5% 7.2% 5.8% 5.1% 6.7% 3.8% 6.1% %H 50.4% 19.0% 66.5% 38.7% 27.8% 99.6% Other bedroom 144 60 35 126 76 50 140 %V 2.8% 3.0% 3.8% 3.4% 4.7% 2.4% 3.0% %H 41.7% 24.3% 87.5% 52.8% 34.7% 97.2% Second living/dining room 264 124 35 202 100 102 247 %V 5.1% 6.3% 3.8% 5.4% 6.1% 4.9% 5.3% %H 47.0% 13.3% 76.5% 37.9% 38.6% 93.6% Study/office 37 19 5 24 12 13 37 %V 0.7% 1.0% 0.5% 0.6% 0.7% 0.6% 0.8% %H 51.4% 13.5% 64.9% 32.4% 35.1% 100.0% TV room 17 10 3 15 10 5 17 %V 0.3% 0.5% 0.3% 0.4% 0.6% 0.2% 0.4% %H 58.8% 17.6% 88.2% 58.8% 29.4% 100.0% Conservatory 61 25 15 48 27 21 58 %V 1.2% 1.3% 1.6% 1.3% 1.7% 1.0% 1.2% %H 41.0% 24.6% 78.7% 44.3% 34.4% 95.1% Attic or loft room 3 1 1 2 1 1 3 %V 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.1% %H 33.3% 33.3% 66.7% 33.3% 33.3% 100.0% No specific location 3 1 2 1 1 1 3 %V 0.1% 0.1% 0.2% 0.0% 0.1% 0.0% 0.1% %H 33.3% 66.7% 33.3% 33.3% 33.3% 100.0% Other 23 9 5 18 10 9 22 %V 0.4% 0.5% 0.5% 0.5% 0.6% 0.4% 0.5% %H 39.1% 21.7% 78.3% 43.5% 39.1% 95.7%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 380 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Set level data
Table 14.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5130 1978 924 3713 1631 2082 4668 %H 38.6% 18.0% 72.4% 31.8% 40.6% 91.0%
PVR 2217 1229 599 1272 861 411 2107 %V 43.2% 62.1% 64.8% 34.3% 52.8% 19.7% 45.1% %H 55.4% 27.0% 57.4% 38.8% 18.5% 95.0% DVDR 35 15 5 25 11 15 31 %V 0.7% 0.8% 0.5% 0.7% 0.7% 0.7% 0.7% %H 42.9% 14.3% 71.4% 31.4% 42.9% 88.6% VCR 5 2 0 4 1 3 5 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% %H 40.0% 0.0% 80.0% 20.0% 60.0% 100.0% Any recorder 2236 1232 600 1288 863 425 2124 %V 43.6% 62.3% 64.9% 34.7% 52.9% 20.4% 45.5% %H 55.1% 26.8% 57.6% 38.6% 19.0% 95.0%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 14.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 5130 1978 924 3713 1631 2082 4668 %H 38.6% 18.0% 72.4% 31.8% 40.6% 91.0%
Receives HDTV (via STB or built-in reception) 2909 1302 603 2068 1035 1033 2764 %V 56.7% 65.8% 65.3% 55.7% 63.5% 49.6% 59.2% %H 44.8% 20.7% 71.1% 35.6% 35.5% 95.0% DVD/Blu-ray player or recorder 1818 712 328 1274 554 720 1691 %V 35.4% 36.0% 35.5% 34.3% 34.0% 34.6% 36.2% %H 39.2% 18.0% 70.1% 30.5% 39.6% 93.0%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 381 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Set level data
Table 14.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2636 898 437 1828 647 1182 2305 %H 34.1% 16.6% 69.3% 24.5% 44.8% 87.4%
Under 20" 14 2 0 13 2 11 8 %V 0.5% 0.2% 0.0% 0.7% 0.3% 0.9% 0.3% %H 14.3% 0.0% 92.9% 14.3% 78.6% 57.1% 20" - 29" 168 23 20 136 18 118 113 %V 6.4% 2.6% 4.6% 7.4% 2.8% 10.0% 4.9% %H 13.7% 11.9% 81.0% 10.7% 70.2% 67.3% 30" - 39" 778 200 118 576 147 429 618 %V 29.5% 22.3% 27.0% 31.5% 22.7% 36.3% 26.8% %H 25.7% 15.2% 74.0% 18.9% 55.1% 79.4% 40" - 49" 1073 407 192 735 309 426 986 %V 40.7% 45.3% 43.9% 40.2% 47.8% 36.0% 42.8% %H 37.9% 17.9% 68.5% 28.8% 39.7% 91.9% 50" - 59" 465 205 88 286 141 145 457 %V 17.6% 22.8% 20.1% 15.6% 21.8% 12.3% 19.8% %H 44.1% 18.9% 61.5% 30.3% 31.2% 98.3% 60"+ 64 34 12 37 21 16 62 %V 2.4% 3.8% 2.7% 2.0% 3.2% 1.4% 2.7% %H 53.1% 18.8% 57.8% 32.8% 25.0% 96.9% Don't know 74 26 6 45 9 36 61 %V 2.8% 2.9% 1.4% 2.5% 1.4% 3.0% 2.6% %H 35.1% 8.1% 60.8% 12.2% 48.6% 82.4%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 382 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Set level data
Table 14.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2636 898 437 1828 647 1182 2305 %H 34.1% 16.6% 69.3% 24.5% 44.8% 87.4%
PVR 1554 802 407 950 595 355 1458 %V 59.0% 89.3% 93.1% 52.0% 92.0% 30.0% 63.3% %H 51.6% 26.2% 61.1% 38.3% 22.8% 93.8% DVDR 30 12 5 22 8 14 28 %V 1.1% 1.3% 1.1% 1.2% 1.2% 1.2% 1.2% %H 40.0% 16.7% 73.3% 26.7% 46.7% 93.3% VCR 3 1 0 3 1 2 3 %V 0.1% 0.1% 0.0% 0.2% 0.2% 0.2% 0.1% %H 33.3% 0.0% 100.0% 33.3% 66.7% 100.0% Any recorder 1568 804 408 961 596 366 1471 %V 59.5% 89.5% 93.4% 52.6% 92.1% 31.0% 63.8% %H 51.3% 26.0% 61.3% 38.0% 23.3% 93.8%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 14.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 2636 898 437 1828 647 1182 2305 %H 34.1% 16.6% 69.3% 24.5% 44.8% 87.4%
Receives HDTV (via STB or built-in reception) 1818 738 380 1280 565 715 1700 %V 69.0% 82.2% 87.0% 70.0% 87.3% 60.5% 73.8% %H 40.6% 20.9% 70.4% 31.1% 39.3% 93.5% DVD/Blu-ray player or recorder 1170 418 197 823 313 510 1060 %V 44.4% 46.5% 45.1% 45.0% 48.4% 43.1% 46.0% %H 35.7% 16.8% 70.3% 26.8% 43.6% 90.6%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 383 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Set level data
Table 14.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2494 1080 487 1885 984 900 2363 %H 43.3% 19.5% 75.6% 39.5% 36.1% 94.7%
Under 20" 233 79 42 202 90 111 204 %V 9.3% 7.3% 8.6% 10.7% 9.1% 12.3% 8.6% %H 33.9% 18.0% 86.7% 38.6% 47.6% 87.6% 20" - 29" 695 264 135 553 260 292 643 %V 27.9% 24.4% 27.7% 29.3% 26.4% 32.4% 27.2% %H 38.0% 19.4% 79.6% 37.4% 42.0% 92.5% 30" - 39" 917 422 195 666 372 294 878 %V 36.8% 39.1% 40.0% 35.3% 37.8% 32.7% 37.2% %H 46.0% 21.3% 72.6% 40.6% 32.1% 95.7% 40" - 49" 462 235 88 335 204 131 456 %V 18.5% 21.8% 18.1% 17.8% 20.7% 14.6% 19.3% %H 50.9% 19.0% 72.5% 44.2% 28.4% 98.7% 50" - 59" 114 56 19 75 42 33 114 %V 4.6% 5.2% 3.9% 4.0% 4.3% 3.7% 4.8% %H 49.1% 16.7% 65.8% 36.8% 28.9% 100.0% 60"+ 8 2 2 6 2 3 8 %V 0.3% 0.2% 0.4% 0.3% 0.2% 0.3% 0.3% %H 25.0% 25.0% 75.0% 25.0% 37.5% 100.0% Don't know 64 21 6 48 12 35 60 %V 2.6% 1.9% 1.2% 2.5% 1.2% 3.9% 2.5% %H 32.8% 9.4% 75.0% 18.8% 54.7% 93.8%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 384 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Set level data
Table 14.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2494 1080 487 1885 984 900 2363 %H 43.3% 19.5% 75.6% 39.5% 36.1% 94.7%
PVR 663 426 191 322 266 57 649 %V 26.6% 39.4% 39.2% 17.1% 27.0% 6.3% 27.5% %H 64.3% 28.8% 48.6% 40.1% 8.6% 97.9% DVDR 4 3 1 4 3 1 4 %V 0.2% 0.3% 0.2% 0.2% 0.3% 0.1% 0.2% %H 75.0% 25.0% 100.0% 75.0% 25.0% 100.0% VCR 1 1 0 1 1 1 1 %V 0.0% 0.1% 0.0% 0.1% 0.1% 0.1% 0.0% %H 100.0% 0.0% 100.0% 100.0% 100.0% 100.0% Any recorder 668 427 192 326 268 59 653 %V 26.8% 39.5% 39.4% 17.3% 27.2% 6.6% 27.6% %H 63.9% 28.7% 48.8% 40.1% 8.8% 97.8%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 14.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 2494 1080 487 1885 984 900 2363 %H 43.3% 19.5% 75.6% 39.5% 36.1% 94.7%
Receives HDTV (via STB or built-in reception) 1091 563 223 788 471 317 1064 %V 43.7% 52.1% 45.8% 41.8% 47.9% 35.2% 45.0% %H 51.6% 20.4% 72.2% 43.2% 29.1% 97.5%
DVD/Blu-ray player or recorder 647 294 131 451 241 210 631 %V 25.9% 27.2% 26.9% 23.9% 24.5% 23.3% 26.7% %H 45.4% 20.2% 69.7% 37.2% 32.5% 97.5%
Base: BBC Midlands West - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 385 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 6605 6363 2402 1157 4195 1718 2477 6109 %H 96.3% 36.4% 17.5% 63.5% 26.0% 37.5% 92.5%
Total Children 1318 1260 517 229 745 329 415 1286 %V 20.0% 19.8% 21.5% 19.8% 17.8% 19.2% 16.8% 21.1% %H 95.6% 39.2% 17.4% 56.5% 25.0% 31.5% 97.6% 0 - 3 300 286 110 47 174 71 104 292 %V 4.5% 4.5% 4.6% 4.1% 4.1% 4.1% 4.2% 4.8% %H 95.3% 36.7% 15.7% 58.0% 23.7% 34.7% 97.3% 4 - 15 1018 973 406 182 570 258 312 994 %V 15.4% 15.3% 16.9% 15.7% 13.6% 15.0% 12.6% 16.3% %H 95.6% 39.9% 17.9% 56.0% 25.3% 30.6% 97.6% 4 - 9 525 500 207 85 293 121 172 508 %V 7.9% 7.9% 8.6% 7.3% 7.0% 7.0% 6.9% 8.3% %H 95.2% 39.4% 16.2% 55.8% 23.0% 32.8% 96.8% 10 - 15 493 473 200 97 277 137 140 486 %V 7.5% 7.4% 8.3% 8.4% 6.6% 8.0% 5.7% 8.0% %H 95.9% 40.6% 19.7% 56.2% 27.8% 28.4% 98.6%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 386 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 6605 6363 2402 1157 4195 1718 2477 6109 %H 96.3% 36.4% 17.5% 63.5% 26.0% 37.5% 92.5%
Total Adults (16+) 5288 5104 1885 928 3450 1389 2061 4822 %V 80.1% 80.2% 78.5% 80.2% 82.2% 80.8% 83.2% 78.9% %H 96.5% 35.6% 17.5% 65.2% 26.3% 39.0% 91.2% 16 - 19 273 267 115 47 169 76 92 271 %V 4.1% 4.2% 4.8% 4.1% 4.0% 4.4% 3.7% 4.4% %H 97.8% 42.1% 17.2% 61.9% 27.8% 33.7% 99.3% 20 - 24 404 373 128 84 228 108 120 400 %V 6.1% 5.9% 5.3% 7.3% 5.4% 6.3% 4.8% 6.5% %H 92.3% 31.7% 20.8% 56.4% 26.7% 29.7% 99.0% 25 - 34 886 831 301 161 492 211 281 858 %V 13.4% 13.1% 12.5% 13.9% 11.7% 12.3% 11.3% 14.0% %H 93.8% 34.0% 18.2% 55.5% 23.8% 31.7% 96.8% 35 - 44 795 750 311 133 435 186 249 776 %V 12.0% 11.8% 12.9% 11.5% 10.4% 10.8% 10.1% 12.7% %H 94.3% 39.1% 16.7% 54.7% 23.4% 31.3% 97.6% 45 - 54 878 856 369 157 568 260 308 849 %V 13.3% 13.5% 15.4% 13.6% 13.5% 15.1% 12.4% 13.9% %H 97.5% 42.0% 17.9% 64.7% 29.6% 35.1% 96.7% 55 - 64 819 802 296 178 572 250 322 773 %V 12.4% 12.6% 12.3% 15.4% 13.6% 14.6% 13.0% 12.7% %H 97.9% 36.1% 21.7% 69.8% 30.5% 39.3% 94.4% 65+ 1233 1226 366 169 987 297 690 895 %V 18.7% 19.3% 15.2% 14.6% 23.5% 17.3% 27.9% 14.7% %H 99.4% 29.7% 13.7% 80.0% 24.1% 56.0% 72.6%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 387 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 5288 5104 1885 928 3450 1389 2061 4822 %H 96.5% 35.6% 17.5% 65.2% 26.3% 39.0% 91.2%
AB 1348 1323 499 211 918 370 549 1319 %V 25.5% 25.9% 26.5% 22.7% 26.6% 26.6% 26.6% 27.4% %H 98.1% 37.0% 15.7% 68.1% 27.4% 40.7% 97.8% C1 1456 1408 550 271 938 421 516 1375 %V 27.5% 27.6% 29.2% 29.2% 27.2% 30.3% 25.0% 28.5% %H 96.7% 37.8% 18.6% 64.4% 28.9% 35.4% 94.4% C2 1178 1154 419 253 797 354 443 1066 %V 22.3% 22.6% 22.2% 27.3% 23.1% 25.5% 21.5% 22.1% %H 98.0% 35.6% 21.5% 67.7% 30.1% 37.6% 90.5% D 895 836 308 144 523 181 342 785 %V 16.9% 16.4% 16.3% 15.5% 15.2% 13.0% 16.6% 16.3% %H 93.4% 34.4% 16.1% 58.4% 20.2% 38.2% 87.7% E 410 382 110 50 275 64 211 276 %V 7.8% 7.5% 5.8% 5.4% 8.0% 4.6% 10.2% 5.7% %H 93.2% 26.8% 12.2% 67.1% 15.6% 51.5% 67.3%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 388 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 5288 5104 1885 928 3450 1389 2061 4822 %H 96.5% 35.6% 17.5% 65.2% 26.3% 39.0% 91.2%
Working full time 2525 2451 991 499 1554 721 833 2476 %V 47.7% 48.0% 52.6% 53.8% 45.0% 51.9% 40.4% 51.3% %H 97.1% 39.2% 19.8% 61.5% 28.6% 33.0% 98.1% Working part time 445 432 175 80 285 125 160 428 %V 8.4% 8.5% 9.3% 8.6% 8.3% 9.0% 7.8% 8.9% %H 97.1% 39.3% 18.0% 64.0% 28.1% 36.0% 96.2% Not working 2318 2221 719 348 1611 543 1068 1918 %V 43.8% 43.5% 38.1% 37.5% 46.7% 39.1% 51.8% 39.8% %H 95.8% 31.0% 15.0% 69.5% 23.4% 46.1% 82.7% Houseperson 2744 2636 898 437 1828 647 1182 2383 %V 51.9% 51.6% 47.6% 47.1% 53.0% 46.6% 57.4% 49.4% %H 96.1% 32.7% 15.9% 66.6% 23.6% 43.1% 86.8%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 389 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2601 2497 931 458 1668 693 975 2388 %H 96.0% 35.8% 17.6% 64.1% 26.6% 37.5% 91.8%
16 - 19 131 129 63 21 85 43 41 130 %V 5.0% 5.2% 6.8% 4.6% 5.1% 6.2% 4.2% 5.4% %H 98.5% 48.1% 16.0% 64.9% 32.8% 31.3% 99.2% 20 - 24 215 196 65 40 118 57 60 213 %V 8.3% 7.8% 7.0% 8.7% 7.1% 8.2% 6.2% 8.9% %H 91.2% 30.2% 18.6% 54.9% 26.5% 27.9% 99.1% 25 - 34 453 422 153 90 241 107 135 440 %V 17.4% 16.9% 16.4% 19.7% 14.4% 15.4% 13.8% 18.4% %H 93.2% 33.8% 19.9% 53.2% 23.6% 29.8% 97.1% 35 - 44 390 364 146 63 211 87 123 378 %V 15.0% 14.6% 15.7% 13.8% 12.6% 12.6% 12.6% 15.8% %H 93.3% 37.4% 16.2% 54.1% 22.3% 31.5% 96.9% 45 - 54 432 419 182 75 273 126 147 416 %V 16.6% 16.8% 19.5% 16.4% 16.4% 18.2% 15.1% 17.4% %H 97.0% 42.1% 17.4% 63.2% 29.2% 34.0% 96.3% 55 - 64 409 398 144 87 286 122 163 380 %V 15.7% 15.9% 15.5% 19.0% 17.1% 17.6% 16.7% 15.9% %H 97.3% 35.2% 21.3% 69.9% 29.8% 39.9% 92.9% 65+ 571 567 179 82 455 150 305 431 %V 22.0% 22.7% 19.2% 17.9% 27.3% 21.6% 31.3% 18.0% %H 99.3% 31.3% 14.4% 79.7% 26.3% 53.4% 75.5%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 390 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2601 2497 931 458 1668 693 975 2388 %H 96.0% 35.8% 17.6% 64.1% 26.6% 37.5% 91.8%
AB 686 672 251 104 469 191 278 671 %V 26.4% 26.9% 27.0% 22.7% 28.1% 27.6% 28.5% 28.1% %H 98.0% 36.6% 15.2% 68.4% 27.8% 40.5% 97.8% C1 666 639 257 128 416 200 216 642 %V 25.6% 25.6% 27.6% 27.9% 24.9% 28.9% 22.2% 26.9% %H 95.9% 38.6% 19.2% 62.5% 30.0% 32.4% 96.4% C2 628 615 226 130 418 186 232 561 %V 24.1% 24.6% 24.3% 28.4% 25.1% 26.8% 23.8% 23.5% %H 97.9% 36.0% 20.7% 66.6% 29.6% 36.9% 89.3% D 447 415 152 73 251 88 163 399 %V 17.2% 16.6% 16.3% 15.9% 15.0% 12.7% 16.7% 16.7% %H 92.8% 34.0% 16.3% 56.2% 19.7% 36.5% 89.3% E 175 156 44 22 114 28 86 114 %V 6.7% 6.2% 4.7% 4.8% 6.8% 4.0% 8.8% 4.8% %H 89.1% 25.1% 12.6% 65.1% 16.0% 49.1% 65.1%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 391 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 2601 2497 931 458 1668 693 975 2388 %H 96.0% 35.8% 17.6% 64.1% 26.6% 37.5% 91.8%
Working full time 1517 1468 588 298 925 431 494 1488 %V 58.3% 58.8% 63.2% 65.1% 55.5% 62.2% 50.7% 62.3% %H 96.8% 38.8% 19.6% 61.0% 28.4% 32.6% 98.1% Working part time 109 101 38 19 68 28 40 101 %V 4.2% 4.0% 4.1% 4.1% 4.1% 4.0% 4.1% 4.2% %H 92.7% 34.9% 17.4% 62.4% 25.7% 36.7% 92.7% Not working 975 927 305 140 675 235 441 800 %V 37.5% 37.1% 32.8% 30.6% 40.5% 33.9% 45.2% 33.5% %H 95.1% 31.3% 14.4% 69.2% 24.1% 45.2% 82.1% Houseperson 606 559 155 86 385 108 277 470 %V 23.3% 22.4% 16.6% 18.8% 23.1% 15.6% 28.4% 19.7% %H 92.2% 25.6% 14.2% 63.5% 17.8% 45.7% 77.6%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 392 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2686 2607 954 470 1782 696 1086 2434 %H 97.1% 35.5% 17.5% 66.3% 25.9% 40.4% 90.6%
16 - 19 142 138 52 27 84 33 51 140 %V 5.3% 5.3% 5.5% 5.7% 4.7% 4.7% 4.7% 5.8% %H 97.2% 36.6% 19.0% 59.2% 23.2% 35.9% 98.6% 20 - 24 189 177 63 43 110 51 60 187 %V 7.0% 6.8% 6.6% 9.1% 6.2% 7.3% 5.5% 7.7% %H 93.7% 33.3% 22.8% 58.2% 27.0% 31.7% 98.9% 25 - 34 433 409 148 71 251 105 146 418 %V 16.1% 15.7% 15.5% 15.1% 14.1% 15.1% 13.4% 17.2% %H 94.5% 34.2% 16.4% 58.0% 24.2% 33.7% 96.5% 35 - 44 405 386 165 70 224 99 125 398 %V 15.1% 14.8% 17.3% 14.9% 12.6% 14.2% 11.5% 16.4% %H 95.3% 40.7% 17.3% 55.3% 24.4% 30.9% 98.3% 45 - 54 445 436 187 82 295 133 161 433 %V 16.6% 16.7% 19.6% 17.4% 16.6% 19.1% 14.8% 17.8% %H 98.0% 42.0% 18.4% 66.3% 29.9% 36.2% 97.3% 55 - 64 410 403 153 91 286 128 158 393 %V 15.3% 15.5% 16.0% 19.4% 16.0% 18.4% 14.5% 16.1% %H 98.3% 37.3% 22.2% 69.8% 31.2% 38.5% 95.9% 65+ 662 658 187 87 532 147 384 464 %V 24.6% 25.2% 19.6% 18.5% 29.9% 21.1% 35.4% 19.1% %H 99.4% 28.2% 13.1% 80.4% 22.2% 58.0% 70.1%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 393 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2686 2607 954 470 1782 696 1086 2434 %H 97.1% 35.5% 17.5% 66.3% 25.9% 40.4% 90.6%
AB 663 651 247 107 449 178 270 648 %V 24.7% 25.0% 25.9% 22.8% 25.2% 25.6% 24.9% 26.6% %H 98.2% 37.3% 16.1% 67.7% 26.8% 40.7% 97.7% C1 790 770 293 142 522 221 300 733 %V 29.4% 29.5% 30.7% 30.2% 29.3% 31.8% 27.6% 30.1% %H 97.5% 37.1% 18.0% 66.1% 28.0% 38.0% 92.8% C2 550 539 192 123 379 168 211 505 %V 20.5% 20.7% 20.1% 26.2% 21.3% 24.1% 19.4% 20.7% %H 98.0% 34.9% 22.4% 68.9% 30.5% 38.4% 91.8% D 448 421 156 70 271 92 179 386 %V 16.7% 16.1% 16.4% 14.9% 15.2% 13.2% 16.5% 15.9% %H 94.0% 34.8% 15.6% 60.5% 20.5% 40.0% 86.2% E 236 226 66 28 161 36 126 162 %V 8.8% 8.7% 6.9% 6.0% 9.0% 5.2% 11.6% 6.7% %H 95.8% 28.0% 11.9% 68.2% 15.3% 53.4% 68.6%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 394 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands West
Individual level data
Table 14.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 2686 2607 954 470 1782 696 1086 2434 %H 97.1% 35.5% 17.5% 66.3% 25.9% 40.4% 90.6%
Working full time 1008 982 402 201 629 290 339 988 %V 37.5% 37.7% 42.1% 42.8% 35.3% 41.7% 31.2% 40.6% %H 97.4% 39.9% 19.9% 62.4% 28.8% 33.6% 98.0% Working part time 336 330 137 61 218 97 120 327 %V 12.5% 12.7% 14.4% 13.0% 12.2% 13.9% 11.0% 13.4% %H 98.2% 40.8% 18.2% 64.9% 28.9% 35.7% 97.3% Not working 1343 1294 415 208 935 308 627 1119 %V 50.0% 49.6% 43.5% 44.3% 52.5% 44.3% 57.7% 46.0% %H 96.4% 30.9% 15.5% 69.6% 22.9% 46.7% 83.3% Houseperson 2138 2077 743 351 1444 539 905 1913 %V 79.6% 79.7% 77.9% 74.7% 81.0% 77.4% 83.3% 78.6% %H 97.1% 34.8% 16.4% 67.5% 25.2% 42.3% 89.5%
Base: BBC Midlands West - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BBC Midlands East Page 395
Contents Page
Household Table 15.1: Social Grade 396 Table 15.2: Houseperson Age 397 Table 15.3: Size of Household 398 Table 15.4: Presence of Children 399 Table 15.5: Number of TV sets in household 400 Table 15.6: Screen size 401 Table 15.7: Location of ANY set in household 402 Table 15.8: Platform Provider 403 Table 15.9: Recorders and other equipment 404 Table 15.10: Computers and Internet 405
Sets Table 15.11: Screen Size 406 Table 15.12: Location of set 407 Table 15.13: Recorders 408 Table 15.14: Other TV equipment 408 Table 15.15: Main Set Screen Size 409 Table 15.16: Main Set Recorders 410 Table 15.17: Main Set - Other TV equipment 410 Table 15.18: Other Sets (non-Main Set) Screen Size 411 Table 15.19: Other Set (non-Main Set) Recorders 412 Table 15.20: Other Set (non-Main Set) - Other TV equipment 412
Individuals Table 15.21: Age of Children 413 Table 15.22: Adults - Age 414 Table 15.23: Social Grade (Adults 16+) 415 Table 15.24: Working Status (Adults 16+) 416 Table 15.25: Males - Age 417 Table 15.26: Social Grade (Males 16+) 418 Table 15.27: Working Status (Males 16+) 419 Table 15.28: Females - Age 420 Table 15.29: Social Grade (Females 16+) 421 Table 15.30: Working Status (Females 16+) 422 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 396 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.1: Social Grade Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
AB 221 215 79 37 155 66 89 217 %V 22.3% 23.2% 25.1% 22.3% 23.0% 24.4% 22.0% 24.7% %H (All HH) 97.3% 35.7% 16.7% 70.1% 29.9% 40.3% 98.2% %H (TV HH) 36.7% 17.2% 72.1% 30.7% 41.4% C1 285 260 92 45 183 74 109 262 %V 28.8% 28.1% 29.2% 27.1% 27.2% 27.4% 27.0% 29.9% %H (All HH) 91.2% 32.3% 15.8% 64.2% 26.0% 38.2% 91.9% %H (TV HH) 35.4% 17.3% 70.4% 28.5% 41.9% C2 215 208 67 44 160 69 90 194 %V 21.7% 22.5% 21.3% 26.5% 23.7% 25.6% 22.3% 22.1% %H (All HH) 96.7% 31.2% 20.5% 74.4% 32.1% 41.9% 90.2% %H (TV HH) 32.2% 21.2% 76.9% 33.2% 43.3% D 148 132 46 25 96 40 57 122 %V 14.9% 14.3% 14.6% 15.1% 14.2% 14.8% 14.1% 13.9% %H (All HH) 89.2% 31.1% 16.9% 64.9% 27.0% 38.5% 82.4% %H (TV HH) 34.8% 18.9% 72.7% 30.3% 43.2% E 122 111 31 15 79 21 59 82 %V 12.3% 12.0% 9.8% 9.0% 11.7% 7.8% 14.6% 9.4% %H (All HH) 91.0% 25.4% 12.3% 64.8% 17.2% 48.4% 67.2% %H (TV HH) 27.9% 13.5% 71.2% 18.9% 53.2%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 397 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.2: Houseperson Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
Under 25 53 44 10 7 26 7 19 53 %V 5.4% 4.8% 3.2% 4.2% 3.9% 2.6% 4.7% 6.0% %H (All HH) 83.0% 18.9% 13.2% 49.1% 13.2% 35.8% 100.0% %H (TV HH) 22.7% 15.9% 59.1% 15.9% 43.2% 25 - 34 141 123 44 19 70 29 41 138 %V 14.2% 13.3% 14.0% 11.4% 10.4% 10.7% 10.1% 15.7% %H (All HH) 87.2% 31.2% 13.5% 49.6% 20.6% 29.1% 97.9% %H (TV HH) 35.8% 15.4% 56.9% 23.6% 33.3% 35 - 44 173 156 60 24 107 47 60 169 %V 17.5% 16.8% 19.0% 14.5% 15.9% 17.4% 14.9% 19.3% %H (All HH) 90.2% 34.7% 13.9% 61.8% 27.2% 34.7% 97.7% %H (TV HH) 38.5% 15.4% 68.6% 30.1% 38.5% 45 - 54 191 180 67 50 129 66 62 184 %V 19.3% 19.4% 21.3% 30.1% 19.1% 24.4% 15.3% 21.0% %H (All HH) 94.2% 35.1% 26.2% 67.5% 34.6% 32.5% 96.3% %H (TV HH) 37.2% 27.8% 71.7% 36.7% 34.4% 55 - 64 173 165 56 34 125 51 74 158 %V 17.5% 17.8% 17.8% 20.5% 18.5% 18.9% 18.3% 18.0% %H (All HH) 95.4% 32.4% 19.7% 72.3% 29.5% 42.8% 91.3% %H (TV HH) 33.9% 20.6% 75.8% 30.9% 44.8% 65 + 260 258 78 33 218 71 147 175 %V 26.3% 27.9% 24.8% 19.9% 32.3% 26.3% 36.4% 20.0% %H (All HH) 99.2% 30.0% 12.7% 83.8% 27.3% 56.5% 67.3% %H (TV HH) 30.2% 12.8% 84.5% 27.5% 57.0%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 398 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.3: Size of Household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
1 298 268 64 34 208 52 156 213 %V 30.1% 28.9% 20.3% 20.5% 30.9% 19.3% 38.6% 24.3% %H (All HH) 89.9% 21.5% 11.4% 69.8% 17.4% 52.3% 71.5% %H (TV HH) 23.9% 12.7% 77.6% 19.4% 58.2% 2 322 311 109 58 228 94 134 301 %V 32.5% 33.6% 34.6% 34.9% 33.8% 34.8% 33.2% 34.3% %H (All HH) 96.6% 33.9% 18.0% 70.8% 29.2% 41.6% 93.5% %H (TV HH) 35.0% 18.6% 73.3% 30.2% 43.1% 3 159 148 64 31 103 54 48 155 %V 16.1% 16.0% 20.3% 18.7% 15.3% 20.0% 11.9% 17.7% %H (All HH) 93.1% 40.3% 19.5% 64.8% 34.0% 30.2% 97.5% %H (TV HH) 43.2% 20.9% 69.6% 36.5% 32.4% 4 143 135 53 28 91 45 47 141 %V 14.4% 14.6% 16.8% 16.9% 13.5% 16.7% 11.6% 16.1% %H (All HH) 94.4% 37.1% 19.6% 63.6% 31.5% 32.9% 98.6% %H (TV HH) 39.3% 20.7% 67.4% 33.3% 34.8% 5+ 68 64 27 16 44 25 19 66 %V 6.9% 6.9% 8.6% 9.6% 6.5% 9.3% 4.7% 7.5% %H (All HH) 94.1% 39.7% 23.5% 64.7% 36.8% 27.9% 97.1% %H (TV HH) 42.2% 25.0% 68.8% 39.1% 29.7%
Average HH size 2.40 2.41 2.63 2.65 2.35 2.68 2.13 2.53
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 399 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.4: Presence of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
Without 732 683 217 118 510 188 323 623 %V 73.9% 73.8% 68.9% 71.1% 75.7% 69.6% 80.0% 71.0% %H (All HH) 93.3% 29.6% 16.1% 69.7% 25.7% 44.1% 85.1% %H (TV HH) 31.8% 17.3% 74.7% 27.5% 47.3% With 259 243 98 49 163 82 81 254 %V 26.2% 26.2% 31.1% 29.5% 24.2% 30.4% 20.0% 29.0% %H (All HH) 93.8% 37.8% 18.9% 62.9% 31.7% 31.3% 98.1% %H (TV HH) 40.3% 20.2% 67.1% 33.7% 33.3% 0 - 3 100 89 34 15 61 27 33 98 %V 10.1% 9.6% 10.8% 9.0% 9.1% 10.0% 8.2% 11.2% %H (All HH) 89.0% 34.0% 15.0% 61.0% 27.0% 33.0% 98.0% %H (TV HH) 38.2% 16.9% 68.5% 30.3% 37.1% 4 - 9 134 126 47 27 83 40 44 132 %V 13.5% 13.6% 14.9% 16.3% 12.3% 14.8% 10.9% 15.1% %H (All HH) 94.0% 35.1% 20.1% 61.9% 29.9% 32.8% 98.5% %H (TV HH) 37.3% 21.4% 65.9% 31.7% 34.9% 10 - 15 128 123 55 25 82 45 37 124 %V 12.9% 13.3% 17.5% 15.1% 12.2% 16.7% 9.2% 14.1% %H (All HH) 96.1% 43.0% 19.5% 64.1% 35.2% 28.9% 96.9% %H (TV HH) 44.7% 20.3% 66.7% 36.6% 30.1%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 400 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.5: Number of TV sets in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
1 411 411 112 63 274 69 205 346 %V 41.5% 44.4% 35.6% 38.0% 40.7% 25.6% 50.7% 39.5% %H (All HH) 100.0% 27.3% 15.3% 66.7% 16.8% 49.9% 84.2% %H (TV HH) 27.3% 15.3% 66.7% 16.8% 49.9% 2 286 286 100 57 214 92 122 256 %V 28.9% 30.9% 31.7% 34.3% 31.8% 34.1% 30.2% 29.2% %H (All HH) 100.0% 35.0% 19.9% 74.8% 32.2% 42.7% 89.5% %H (TV HH) 35.0% 19.9% 74.8% 32.2% 42.7% 3 136 136 58 24 103 51 51 128 %V 13.7% 14.7% 18.4% 14.5% 15.3% 18.9% 12.6% 14.6% %H (All HH) 100.0% 42.6% 17.6% 75.7% 37.5% 37.5% 94.1% %H (TV HH) 42.6% 17.6% 75.7% 37.5% 37.5% 4 63 63 30 14 57 38 18 61 %V 6.4% 6.8% 9.5% 8.4% 8.5% 14.1% 4.5% 7.0% %H (All HH) 100.0% 47.6% 22.2% 90.5% 60.3% 28.6% 96.8% %H (TV HH) 47.6% 22.2% 90.5% 60.3% 28.6% 5+ 30 30 15 8 26 19 7 29 %V 3.0% 3.2% 4.8% 4.8% 3.9% 7.0% 1.7% 3.3% %H (All HH) 100.0% 50.0% 26.7% 86.7% 63.3% 23.3% 96.7% %H (TV HH) 50.0% 26.7% 86.7% 63.3% 23.3%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 401 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.6: Screen size Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
Under 20" 88 88 28 16 74 33 41 78 %V 8.9% 9.5% 8.9% 9.6% 11.0% 12.2% 10.1% 8.9% %H (All HH) 100.0% 31.8% 18.2% 84.1% 37.5% 46.6% 88.6% %H (TV HH) 31.8% 18.2% 84.1% 37.5% 46.6% 20" - 29" 245 245 81 48 207 93 114 211 %V 24.7% 26.5% 25.7% 28.9% 30.7% 34.4% 28.2% 24.1% %H (All HH) 100.0% 33.1% 19.6% 84.5% 38.0% 46.5% 86.1% %H (TV HH) 33.1% 19.6% 84.5% 38.0% 46.5% 30" - 39" 375 375 141 69 282 129 153 332 %V 37.9% 40.5% 44.8% 41.6% 41.8% 47.8% 37.9% 37.9% %H (All HH) 100.0% 37.6% 18.4% 75.2% 34.4% 40.8% 88.5% %H (TV HH) 37.6% 18.4% 75.2% 34.4% 40.8% 40" - 49" 496 496 179 88 365 154 211 455 %V 50.1% 53.6% 56.8% 53.0% 54.2% 57.0% 52.2% 51.9% %H (All HH) 100.0% 36.1% 17.7% 73.6% 31.0% 42.5% 91.7% %H (TV HH) 36.1% 17.7% 73.6% 31.0% 42.5% 50" - 59" 215 215 99 34 151 77 74 207 %V 21.7% 23.2% 31.4% 20.5% 22.4% 28.5% 18.3% 23.6% %H (All HH) 100.0% 46.0% 15.8% 70.2% 35.8% 34.4% 96.3% %H (TV HH) 46.0% 15.8% 70.2% 35.8% 34.4% 60"+ 28 28 14 5 17 12 6 27 %V 2.8% 3.0% 4.4% 3.0% 2.5% 4.4% 1.5% 3.1% %H (All HH) 100.0% 50.0% 17.9% 60.7% 42.9% 21.4% 96.4% %H (TV HH) 50.0% 17.9% 60.7% 42.9% 21.4%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 402 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.7: Location of ANY set in household Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
Main living room 917 917 315 165 669 269 400 813 %V 92.6% 99.0% 100.0% 99.4% 99.3% 99.6% 99.0% 92.7% %H (All HH) 100.0% 34.4% 18.0% 73.0% 29.3% 43.6% 88.7% %H (TV HH) 34.4% 18.0% 73.0% 29.3% 43.6% Kitchen 109 109 54 15 88 49 39 98 %V 11.0% 11.8% 17.1% 9.0% 13.1% 18.1% 9.7% 11.2% %H (All HH) 100.0% 49.5% 13.8% 80.7% 45.0% 35.8% 89.9% %H (TV HH) 49.5% 13.8% 80.7% 45.0% 35.8% Adult's bedroom 387 387 149 82 310 161 150 356 %V 39.1% 41.8% 47.3% 49.4% 46.0% 59.6% 37.1% 40.6% %H (All HH) 100.0% 38.5% 21.2% 80.1% 41.6% 38.8% 92.0% %H (TV HH) 38.5% 21.2% 80.1% 41.6% 38.8% Child's bedroom 69 69 28 17 51 30 21 68 %V 7.0% 7.5% 8.9% 10.2% 7.6% 11.1% 5.2% 7.8% %H (All HH) 100.0% 40.6% 24.6% 73.9% 43.5% 30.4% 98.6% %H (TV HH) 40.6% 24.6% 73.9% 43.5% 30.4% Other bedroom 53 53 24 10 43 24 18 50 %V 5.4% 5.7% 7.6% 6.0% 6.4% 8.9% 4.5% 5.7% %H (All HH) 100.0% 45.3% 18.9% 81.1% 45.3% 34.0% 94.3% %H (TV HH) 45.3% 18.9% 81.1% 45.3% 34.0% Second living/dining room 89 89 40 19 73 42 31 84 %V 9.0% 9.6% 12.7% 11.4% 10.8% 15.6% 7.7% 9.6% %H (All HH) 100.0% 44.9% 21.3% 82.0% 47.2% 34.8% 94.4% %H (TV HH) 44.9% 21.3% 82.0% 47.2% 34.8% Study/office 17 17 8 3 11 6 5 17 %V 1.7% 1.8% 2.5% 1.8% 1.6% 2.2% 1.2% 1.9% %H (All HH) 100.0% 47.1% 17.6% 64.7% 35.3% 29.4% 100.0% %H (TV HH) 47.1% 17.6% 64.7% 35.3% 29.4% TV room 5 5 3 1 4 3 1 5 %V 0.5% 0.5% 1.0% 0.6% 0.6% 1.1% 0.2% 0.6% %H (All HH) 100.0% 60.0% 20.0% 80.0% 60.0% 20.0% 100.0% %H (TV HH) 60.0% 20.0% 80.0% 60.0% 20.0% Conservatory 25 25 9 7 21 11 10 24 %V 2.5% 2.7% 2.9% 4.2% 3.1% 4.1% 2.5% 2.7% %H (All HH) 100.0% 36.0% 28.0% 84.0% 44.0% 40.0% 96.0% %H (TV HH) 36.0% 28.0% 84.0% 44.0% 40.0% Attic or loft room 3 3 1 1 1 1 0 3 %V 0.3% 0.3% 0.3% 0.6% 0.1% 0.4% 0.0% 0.3% %H (All HH) 100.0% 33.3% 33.3% 33.3% 33.3% 0.0% 100.0% %H (TV HH) 33.3% 33.3% 33.3% 33.3% 0.0% No specific location 1 1 0 0 1 0 1 1 %V 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.2% 0.1% %H (All HH) 100.0% 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% %H (TV HH) 0.0% 0.0% 100.0% 0.0% 100.0% Other 13 13 7 1 10 5 4 13 %V 1.3% 1.4% 2.2% 0.6% 1.5% 1.9% 1.0% 1.5% %H (All HH) 100.0% 53.8% 7.7% 76.9% 38.5% 30.8% 100.0% %H (TV HH) 53.8% 7.7% 76.9% 38.5% 30.8%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 403 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.8: Platform Provider Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
Any DSAT provider 315 315 315 5 175 175 0 298 %V 31.8% 34.0% 100.0% 3.0% 26.0% 64.8% 0.0% 34.0% %H (All HH) 100.0% 1.6% 55.6% 55.6% 0.0% 94.6% %H (TV HH) 100.0% 1.6% 55.6% 55.6% 0.0% Sky with subcription 262 262 262 2 139 139 0 250 %V 26.5% 28.3% 83.2% 1.2% 20.6% 51.5% 0.0% 28.5% %H (All HH) 100.0% 0.8% 53.1% 53.1% 0.0% 95.4% %H (TV HH) 100.0% 0.8% 53.1% 53.1% 0.0% Sky without subscription 11 11 11 1 7 7 0 9 %V 1.1% 1.2% 3.5% 0.6% 1.0% 2.6% 0.0% 1.0% %H (All HH) 100.0% 9.1% 63.6% 63.6% 0.0% 81.8% %H (TV HH) 100.0% 9.1% 63.6% 63.6% 0.0% Freesat 34 34 34 1 22 22 0 33 %V 3.4% 3.7% 10.8% 0.6% 3.3% 8.1% 0.0% 3.8% %H (All HH) 100.0% 2.9% 64.7% 64.7% 0.0% 97.1% %H (TV HH) 100.0% 2.9% 64.7% 64.7% 0.0% Other satellite provider 23 23 23 2 12 12 0 21 %V 2.3% 2.5% 7.3% 1.2% 1.8% 4.4% 0.0% 2.4% %H (All HH) 100.0% 8.7% 52.2% 52.2% 0.0% 91.3% %H (TV HH) 100.0% 8.7% 52.2% 52.2% 0.0% DCAB 166 166 5 166 98 98 0 157 %V 16.8% 17.9% 1.6% 100.0% 14.5% 36.3% 0.0% 17.9% %H (All HH) 3.0% 100.0% 59.0% 59.0% 0.0% 94.6% %H (TV HH) 3.0% 100.0% 59.0% 59.0% 0.0% DTT 674 674 175 98 674 270 404 583 %V 68.1% 72.8% 55.6% 59.0% 100.0% 100.0% 100.0% 66.5% %H (All HH) 100.0% 26.0% 14.5% 100.0% 40.1% 59.9% 86.5% %H (TV HH) 26.0% 14.5% 100.0% 40.1% 59.9%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 404 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.9: Recorders and other equipment Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
PVR 559 559 285 157 371 251 121 527 %V 56.5% 60.4% 90.5% 94.6% 55.0% 93.0% 30.0% 60.1% %H (All HH) 100.0% 51.0% 28.1% 66.4% 44.9% 21.6% 94.3% %H (TV HH) 51.0% 28.1% 66.4% 44.9% 21.6% DVDR 5 5 3 0 4 2 2 3 %V 0.5% 0.5% 1.0% 0.0% 0.6% 0.7% 0.5% 0.3% %H (All HH) 100.0% 60.0% 0.0% 80.0% 40.0% 40.0% 60.0% %H (TV HH) 60.0% 0.0% 80.0% 40.0% 40.0% VCR 2 2 1 0 2 1 1 1 %V 0.2% 0.2% 0.3% 0.0% 0.3% 0.4% 0.2% 0.1% %H (All HH) 100.0% 50.0% 0.0% 100.0% 50.0% 50.0% 50.0% %H (TV HH) 50.0% 0.0% 100.0% 50.0% 50.0% Any recorder 562 562 285 157 375 251 123 528 %V 56.8% 60.7% 90.5% 94.6% 55.6% 93.0% 30.4% 60.2% %H (All HH) 100.0% 50.7% 27.9% 66.7% 44.7% 21.9% 94.0% %H (TV HH) 50.7% 27.9% 66.7% 44.7% 21.9%
Receives HDTV (via STB or built-in reception) 694 694 275 149 514 240 274 644 %V 70.1% 74.9% 87.3% 89.8% 76.3% 88.9% 67.8% 73.4% %H (All HH) 100.0% 39.6% 21.5% 74.1% 34.6% 39.5% 92.8% %H (TV HH) 39.6% 21.5% 74.1% 34.6% 39.5% DVD/Blu-ray player or recorder 561 561 195 120 405 180 225 507 %V 56.7% 60.6% 61.9% 72.3% 60.1% 66.7% 55.7% 57.8% %H (All HH) 100.0% 34.8% 21.4% 72.2% 32.1% 40.1% 90.4% %H (TV HH) 34.8% 21.4% 72.2% 32.1% 40.1%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 405 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Household level data
Table 15.10: Computers and Internet Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total HH 990 926 315 166 674 270 404 877 %H (All HH) 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6% %H (TV HH) 34.0% 17.9% 72.8% 29.2% 43.6%
Has broadband internet 877 820 298 157 583 255 328 877 %V 88.6% 88.6% 94.6% 94.6% 86.5% 94.4% 81.2% 100.0% %H (All HH) 93.5% 34.0% 17.9% 66.5% 29.1% 37.4% 100.0% %H (TV HH) 36.3% 19.1% 71.1% 31.1% 40.0%
Number of computers (PCs and laptops)
0 179 160 34 19 134 35 99 71 %V 18.1% 17.3% 10.8% 11.4% 19.9% 13.0% 24.5% 8.1% %H (All HH) 89.4% 19.0% 10.6% 74.9% 19.6% 55.3% 39.7% %H (TV HH) 21.3% 11.9% 83.8% 21.9% 61.9% 1 294 271 87 45 189 61 128 289 %V 29.7% 29.3% 27.6% 27.1% 28.0% 22.6% 31.7% 33.0% %H (All HH) 92.2% 29.6% 15.3% 64.3% 20.7% 43.5% 98.3% %H (TV HH) 32.1% 16.6% 69.7% 22.5% 47.2% 2 232 219 84 39 162 72 91 232 %V 23.4% 23.7% 26.7% 23.5% 24.0% 26.7% 22.5% 26.5% %H (All HH) 94.4% 36.2% 16.8% 69.8% 31.0% 39.2% 100.0% %H (TV HH) 38.4% 17.8% 74.0% 32.9% 41.6% 3 126 121 49 28 87 48 39 126 %V 12.7% 13.1% 15.6% 16.9% 12.9% 17.8% 9.7% 14.4% %H (All HH) 96.0% 38.9% 22.2% 69.0% 38.1% 31.0% 100.0% %H (TV HH) 40.5% 23.1% 71.9% 39.7% 32.2% 4 69 66 21 16 40 17 23 69 %V 7.0% 7.1% 6.7% 9.6% 5.9% 6.3% 5.7% 7.9% %H (All HH) 95.7% 30.4% 23.2% 58.0% 24.6% 33.3% 100.0% %H (TV HH) 31.8% 24.2% 60.6% 25.8% 34.8% 5+ 90 88 40 19 61 37 24 90 %V 9.1% 9.5% 12.7% 11.4% 9.1% 13.7% 5.9% 10.3% %H (All HH) 97.8% 44.4% 21.1% 67.8% 41.1% 26.7% 100.0% %H (TV HH) 45.5% 21.6% 69.3% 42.0% 27.3%
Base: BBC Midlands East - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 406 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Set level data
Table 15.11: Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1807 695 347 1382 667 716 1649 %H 38.5% 19.2% 76.5% 36.9% 39.6% 91.3%
Under 20" 106 34 22 89 41 47 95 %V 5.9% 4.9% 6.3% 6.4% 6.1% 6.6% 5.8% %H 32.1% 20.8% 84.0% 38.7% 44.3% 89.6% 20" - 29" 316 106 68 271 130 141 275 %V 17.5% 15.3% 19.6% 19.6% 19.5% 19.7% 16.7% %H 33.5% 21.5% 85.8% 41.1% 44.6% 87.0% 30" - 39" 468 188 88 357 178 179 419 %V 25.9% 27.1% 25.4% 25.8% 26.7% 25.0% 25.4% %H 40.2% 18.8% 76.3% 38.0% 38.2% 89.5% 40" - 49" 593 225 111 436 198 239 550 %V 32.8% 32.4% 32.0% 31.5% 29.7% 33.4% 33.4% %H 37.9% 18.7% 73.5% 33.4% 40.3% 92.7% 50" - 59" 241 111 38 168 87 82 232 %V 13.3% 16.0% 11.0% 12.2% 13.0% 11.5% 14.1% %H 46.1% 15.8% 69.7% 36.1% 34.0% 96.3% 60"+ 30 14 7 19 14 6 29 %V 1.7% 2.0% 2.0% 1.4% 2.1% 0.8% 1.8% %H 46.7% 23.3% 63.3% 46.7% 20.0% 96.7% Don't know 54 17 13 42 20 22 48 %V 3.0% 2.4% 3.7% 3.0% 3.0% 3.1% 2.9% %H 31.5% 24.1% 77.8% 37.0% 40.7% 88.9%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 407 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Set level data
Table 15.12: Location of set Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1807 695 347 1382 667 716 1649 %H 38.5% 19.2% 76.5% 36.9% 39.6% 91.3%
Main living room 921 317 167 670 270 400 817 %V 51.0% 45.6% 48.1% 48.5% 40.5% 55.9% 49.5% %H 34.4% 18.1% 72.7% 29.3% 43.4% 88.7% Kitchen 109 54 15 88 50 39 99 %V 6.0% 7.8% 4.3% 6.4% 7.5% 5.4% 6.0% %H 49.5% 13.8% 80.7% 45.9% 35.8% 90.8% Adult's bedroom 472 188 100 384 207 178 439 %V 26.1% 27.1% 28.8% 27.8% 31.0% 24.9% 26.6% %H 39.8% 21.2% 81.4% 43.9% 37.7% 93.0% Child's bedroom 89 37 23 67 41 25 88 %V 4.9% 5.3% 6.6% 4.8% 6.1% 3.5% 5.3% %H 41.6% 25.8% 75.3% 46.1% 28.1% 98.9% Other bedroom 63 30 11 50 29 21 59 %V 3.5% 4.3% 3.2% 3.6% 4.3% 2.9% 3.6% %H 47.6% 17.5% 79.4% 46.0% 33.3% 93.7% Second living/dining room 90 40 19 74 42 32 85 %V 5.0% 5.8% 5.5% 5.4% 6.3% 4.5% 5.2% %H 44.4% 21.1% 82.2% 46.7% 35.6% 94.4% Study/office 17 8 3 11 6 5 17 %V 0.9% 1.2% 0.9% 0.8% 0.9% 0.7% 1.0% %H 47.1% 17.6% 64.7% 35.3% 29.4% 100.0% TV room 5 3 1 4 3 1 5 %V 0.3% 0.4% 0.3% 0.3% 0.4% 0.1% 0.3% %H 60.0% 20.0% 80.0% 60.0% 20.0% 100.0% Conservatory 25 9 7 21 11 10 24 %V 1.4% 1.3% 2.0% 1.5% 1.6% 1.4% 1.5% %H 36.0% 28.0% 84.0% 44.0% 40.0% 96.0% Attic or loft room 3 1 1 1 1 0 3 %V 0.2% 0.1% 0.3% 0.1% 0.1% 0.0% 0.2% %H 33.3% 33.3% 33.3% 33.3% 0.0% 100.0% No specific location 1 0 0 1 0 1 1 %V 0.1% 0.0% 0.0% 0.1% 0.0% 0.1% 0.1% %H 0.0% 0.0% 100.0% 0.0% 100.0% 100.0% Other 14 8 1 10 6 4 14 %V 0.8% 1.2% 0.3% 0.7% 0.9% 0.6% 0.8% %H 57.1% 7.1% 71.4% 42.9% 28.6% 100.0%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 408 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Set level data
Table 15.13: Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1807 695 347 1382 667 716 1649 %H 38.5% 19.2% 76.5% 36.9% 39.6% 91.3%
PVR 795 444 219 515 375 140 757 %V 44.0% 63.9% 63.1% 37.3% 56.2% 19.6% 45.9% %H 55.8% 27.5% 64.8% 47.2% 17.6% 95.2% DVDR 5 3 0 4 2 2 3 %V 0.3% 0.4% 0.0% 0.3% 0.3% 0.3% 0.2% %H 60.0% 0.0% 80.0% 40.0% 40.0% 60.0% VCR 2 1 0 2 1 1 1 %V 0.1% 0.1% 0.0% 0.1% 0.1% 0.1% 0.1% %H 50.0% 0.0% 100.0% 50.0% 50.0% 50.0% Any recorder 800 445 219 519 375 144 760 %V 44.3% 64.0% 63.1% 37.6% 56.2% 20.1% 46.1% %H 55.6% 27.4% 64.9% 46.9% 18.0% 95.0%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 15.14: Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Sets 1807 695 347 1382 667 716 1649 %H 38.5% 19.2% 76.5% 36.9% 39.6% 91.3%
Receives HDTV (via STB or built-in reception) 1115 474 245 849 442 407 1044 %V 61.7% 68.2% 70.6% 61.4% 66.3% 56.8% 63.3% %H 42.5% 22.0% 76.1% 39.6% 36.5% 93.6% DVD/Blu-ray player or recorder 796 298 173 588 288 299 729 %V 44.1% 42.9% 49.9% 42.5% 43.2% 41.8% 44.2% %H 37.4% 21.7% 73.9% 36.2% 37.6% 91.6%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 409 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Set level data
Table 15.15: Main Set Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 926 315 166 674 270 404 820 %H 34.0% 17.9% 72.8% 29.2% 43.6% 88.6%
Under 20" 7 0 1 6 1 6 6 %V 0.8% 0.0% 0.6% 0.9% 0.4% 1.5% 0.7% %H 0.0% 14.3% 85.7% 14.3% 85.7% 85.7% 20" - 29" 52 9 10 43 11 31 37 %V 5.6% 2.9% 6.0% 6.4% 4.1% 7.7% 4.5% %H 17.3% 19.2% 82.7% 21.2% 59.6% 71.2% 30" - 39" 186 47 36 138 43 94 148 %V 20.1% 14.9% 21.7% 20.5% 15.9% 23.3% 18.0% %H 25.3% 19.4% 74.2% 23.1% 50.5% 79.6% 40" - 49" 435 152 76 317 128 189 395 %V 47.0% 48.3% 45.8% 47.0% 47.4% 46.8% 48.2% %H 34.9% 17.5% 72.9% 29.4% 43.4% 90.8% 50" - 59" 193 89 31 134 70 65 186 %V 20.8% 28.3% 18.7% 19.9% 25.9% 16.1% 22.7% %H 46.1% 16.1% 69.4% 36.3% 33.7% 96.4% 60"+ 25 12 5 14 9 5 25 %V 2.7% 3.8% 3.0% 2.1% 3.3% 1.2% 3.0% %H 48.0% 20.0% 56.0% 36.0% 20.0% 100.0% Don't know 27 6 6 21 8 13 24 %V 2.9% 1.9% 3.6% 3.1% 3.0% 3.2% 2.9% %H 22.2% 22.2% 77.8% 29.6% 48.1% 88.9%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 410 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Set level data
Table 15.16: Main Set Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 926 315 166 674 270 404 820 %H 34.0% 17.9% 72.8% 29.2% 43.6% 88.6%
PVR 546 280 155 360 246 114 514 %V 59.0% 88.9% 93.4% 53.4% 91.1% 28.2% 62.7% %H 51.3% 28.4% 65.9% 45.1% 20.9% 94.1% DVDR 4 3 0 3 2 1 3 %V 0.4% 1.0% 0.0% 0.4% 0.7% 0.2% 0.4% %H 75.0% 0.0% 75.0% 50.0% 25.0% 75.0% VCR 1 1 0 1 1 1 1 %V 0.1% 0.3% 0.0% 0.1% 0.4% 0.2% 0.1% %H 100.0% 0.0% 100.0% 100.0% 100.0% 100.0% Any recorder 549 280 155 363 246 116 516 %V 59.3% 88.9% 93.4% 53.9% 91.1% 28.7% 62.9% %H 51.0% 28.2% 66.1% 44.8% 21.1% 94.0%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 15.17: Main Set - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Main Sets 926 315 166 674 270 404 820 %H 34.0% 17.9% 72.8% 29.2% 43.6% 88.6%
Receives HDTV (via STB or built-in reception) 681 271 148 502 235 267 632 %V 73.5% 86.0% 89.2% 74.5% 87.0% 66.1% 77.1% %H 39.8% 21.7% 73.7% 34.5% 39.2% 92.8% DVD/Blu-ray player or recorder 501 174 108 358 158 200 450 %V 54.1% 55.2% 65.1% 53.1% 58.5% 49.5% 54.9% %H 34.7% 21.6% 71.5% 31.5% 39.9% 89.8%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 411 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Set level data
Table 15.18: Other Sets (non-Main Set) Screen Size Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 882 379 181 709 397 312 828 %H 43.0% 20.5% 80.4% 45.0% 35.4% 93.9%
Under 20" 99 34 21 82 40 42 89 %V 11.2% 9.0% 11.6% 11.6% 10.1% 13.5% 10.7% %H 34.3% 21.2% 82.8% 40.4% 42.4% 89.9% 20" - 29" 264 97 58 228 118 110 239 %V 29.9% 25.6% 32.0% 32.2% 29.7% 35.3% 28.9% %H 36.7% 22.0% 86.4% 44.7% 41.7% 90.5% 30" - 39" 282 141 53 219 134 84 271 %V 32.0% 37.2% 29.3% 30.9% 33.8% 26.9% 32.7% %H 50.0% 18.8% 77.7% 47.5% 29.8% 96.1% 40" - 49" 158 72 34 119 69 49 155 %V 17.9% 19.0% 18.8% 16.8% 17.4% 15.7% 18.7% %H 45.6% 21.5% 75.3% 43.7% 31.0% 98.1% 50" - 59" 48 22 7 34 17 17 46 %V 5.4% 5.8% 3.9% 4.8% 4.3% 5.4% 5.6% %H 45.8% 14.6% 70.8% 35.4% 35.4% 95.8% 60"+ 5 3 2 5 4 1 4 %V 0.6% 0.8% 1.1% 0.7% 1.0% 0.3% 0.5% %H 60.0% 40.0% 100.0% 80.0% 20.0% 80.0% Don't know 26 10 7 22 13 9 24 %V 2.9% 2.6% 3.9% 3.1% 3.3% 2.9% 2.9% %H 38.5% 26.9% 84.6% 50.0% 34.6% 92.3%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 412 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Set level data
Table 15.19: Other Set (non-Main Set) Recorders Platforms available in Household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 882 379 181 709 397 312 828 %H 43.0% 20.5% 80.4% 45.0% 35.4% 93.9%
PVR 249 164 64 155 129 26 243 %V 28.2% 43.3% 35.4% 21.9% 32.5% 8.3% 29.3% %H 65.9% 25.7% 62.2% 51.8% 10.4% 97.6% DVDR 1 0 0 1 0 1 0 %V 0.1% 0.0% 0.0% 0.1% 0.0% 0.3% 0.0% %H 0.0% 0.0% 100.0% 0.0% 100.0% 0.0% VCR 1 0 0 1 0 1 0 %V 0.1% 0.0% 0.0% 0.1% 0.0% 0.3% 0.0% %H 0.0% 0.0% 100.0% 0.0% 100.0% 0.0% Any recorder 251 164 64 156 129 27 244 %V 28.5% 43.3% 35.4% 22.0% 32.5% 8.7% 29.5% %H 65.3% 25.5% 62.2% 51.4% 10.8% 97.2%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total Set level data
Table 15.20: Other Set (non-Main Set) - Other TV equipment Platforms available in household
TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH
Total Other Sets 882 379 181 709 397 312 828 %H 43.0% 20.5% 80.4% 45.0% 35.4% 93.9%
Receives HDTV (via STB or built-in reception) 434 203 97 347 207 140 412 %V 49.2% 53.6% 53.6% 48.9% 52.1% 44.9% 49.8% %H 46.8% 22.4% 80.0% 47.7% 32.3% 94.9%
DVD/Blu-ray player or recorder 296 124 65 229 130 99 279 %V 33.6% 32.7% 35.9% 32.3% 32.7% 31.7% 33.7% %H 41.9% 22.0% 77.4% 43.9% 33.4% 94.3%
Base: BBC Midlands East - BARB Defined Working Sets (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 413 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.21: Age of Children Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 2371 2226 830 441 1581 722 859 2215 %H 93.9% 35.0% 18.6% 66.7% 30.5% 36.2% 93.4%
Total Children 465 435 174 86 293 147 146 457 %V 19.6% 19.5% 21.0% 19.5% 18.5% 20.4% 17.0% 20.6% %H 93.5% 37.4% 18.5% 63.0% 31.6% 31.4% 98.3% 0 - 3 114 103 40 18 66 29 37 113 %V 4.8% 4.6% 4.8% 4.1% 4.2% 4.0% 4.3% 5.1% %H 90.4% 35.1% 15.8% 57.9% 25.4% 32.5% 99.1% 4 - 15 351 332 135 68 227 117 109 344 %V 14.8% 14.9% 16.3% 15.4% 14.4% 16.2% 12.7% 15.5% %H 94.6% 38.5% 19.4% 64.7% 33.3% 31.1% 98.0% 4 - 9 174 164 61 35 111 56 55 173 %V 7.3% 7.4% 7.3% 7.9% 7.0% 7.8% 6.4% 7.8% %H 94.3% 35.1% 20.1% 63.8% 32.2% 31.6% 99.4% 10 - 15 176 168 73 33 116 62 54 170 %V 7.4% 7.5% 8.8% 7.5% 7.3% 8.6% 6.3% 7.7% %H 95.5% 41.5% 18.8% 65.9% 35.2% 30.7% 96.6%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 414 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.22: Adults - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Inds 2371 2226 830 441 1581 722 859 2215 %H 93.9% 35.0% 18.6% 66.7% 30.5% 36.2% 93.4%
Total Adults (16+) 1906 1791 656 355 1288 575 713 1759 %V 80.4% 80.5% 79.0% 80.5% 81.5% 79.6% 83.0% 79.4% %H 94.0% 34.4% 18.6% 67.6% 30.2% 37.4% 92.3% 16 - 19 103 95 30 21 70 30 40 102 %V 4.3% 4.3% 3.6% 4.8% 4.4% 4.2% 4.7% 4.6% %H 92.2% 29.1% 20.4% 68.0% 29.1% 38.8% 99.0% 20 - 24 174 152 57 30 101 48 53 172 %V 7.3% 6.8% 6.9% 6.8% 6.4% 6.6% 6.2% 7.8% %H 87.4% 32.8% 17.2% 58.0% 27.6% 30.5% 98.9% 25 - 34 303 274 103 55 163 75 87 298 %V 12.8% 12.3% 12.4% 12.5% 10.3% 10.4% 10.1% 13.5% %H 90.4% 34.0% 18.2% 53.8% 24.8% 28.7% 98.3% 35 - 44 300 272 107 47 183 83 100 291 %V 12.7% 12.2% 12.9% 10.7% 11.6% 11.5% 11.6% 13.1% %H 90.7% 35.7% 15.7% 61.0% 27.7% 33.3% 97.0% 45 - 54 330 315 123 84 222 117 105 318 %V 13.9% 14.2% 14.8% 19.0% 14.0% 16.2% 12.2% 14.4% %H 95.5% 37.3% 25.5% 67.3% 35.5% 31.8% 96.4% 55 - 64 296 285 103 61 219 100 118 276 %V 12.5% 12.8% 12.4% 13.8% 13.9% 13.9% 13.7% 12.5% %H 96.3% 34.8% 20.6% 74.0% 33.8% 39.9% 93.2% 65+ 401 398 132 58 331 122 209 301 %V 16.9% 17.9% 15.9% 13.2% 20.9% 16.9% 24.3% 13.6% %H 99.3% 32.9% 14.5% 82.5% 30.4% 52.1% 75.1%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 415 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.23: Social Grade (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 1906 1791 656 355 1288 575 713 1759 %H 94.0% 34.4% 18.6% 67.6% 30.2% 37.4% 92.3%
AB 431 420 165 76 301 137 164 427 %V 22.6% 23.5% 25.2% 21.4% 23.4% 23.8% 23.0% 24.3% %H 97.4% 38.3% 17.6% 69.8% 31.8% 38.1% 99.1% C1 581 535 207 102 367 168 198 554 %V 30.5% 29.9% 31.6% 28.7% 28.5% 29.2% 27.8% 31.5% %H 92.1% 35.6% 17.6% 63.2% 28.9% 34.1% 95.4% C2 438 425 144 100 322 151 171 404 %V 23.0% 23.7% 22.0% 28.2% 25.0% 26.3% 24.0% 23.0% %H 97.0% 32.9% 22.8% 73.5% 34.5% 39.0% 92.2% D 285 257 98 52 188 87 102 255 %V 15.0% 14.3% 14.9% 14.6% 14.6% 15.1% 14.3% 14.5% %H 90.2% 34.4% 18.2% 66.0% 30.5% 35.8% 89.5% E 171 154 42 25 110 32 78 118 %V 9.0% 8.6% 6.4% 7.0% 8.5% 5.6% 10.9% 6.7% %H 90.1% 24.6% 14.6% 64.3% 18.7% 45.6% 69.0%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 416 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.24: Working Status (Adults 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Adults (16+) 1906 1791 656 355 1288 575 713 1759 %H 94.0% 34.4% 18.6% 67.6% 30.2% 37.4% 92.3%
Working full time 897 852 332 178 590 288 303 879 %V 47.1% 47.6% 50.6% 50.1% 45.8% 50.1% 42.5% 50.0% %H 95.0% 37.0% 19.8% 65.8% 32.1% 33.8% 98.0% Working part time 189 181 73 44 130 72 58 187 %V 9.9% 10.1% 11.1% 12.4% 10.1% 12.5% 8.1% 10.6% %H 95.8% 38.6% 23.3% 68.8% 38.1% 30.7% 98.9% Not working 821 758 250 133 568 216 352 693 %V 43.1% 42.3% 38.1% 37.5% 44.1% 37.6% 49.4% 39.4% %H 92.3% 30.5% 16.2% 69.2% 26.3% 42.9% 84.4% Houseperson 990 926 315 166 674 270 404 877 %V 51.9% 51.7% 48.0% 46.8% 52.3% 47.0% 56.7% 49.9% %H 93.5% 31.8% 16.8% 68.1% 27.3% 40.8% 88.6%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 417 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.25: Males - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 944 879 323 180 623 290 333 879 %H 93.1% 34.2% 19.1% 66.0% 30.7% 35.3% 93.1%
16 - 19 55 50 16 12 37 18 18 55 %V 5.8% 5.7% 5.0% 6.7% 5.9% 6.2% 5.4% 6.3% %H 90.9% 29.1% 21.8% 67.3% 32.7% 32.7% 100.0% 20 - 24 92 81 31 14 56 29 28 91 %V 9.7% 9.2% 9.6% 7.8% 9.0% 10.0% 8.4% 10.4% %H 88.0% 33.7% 15.2% 60.9% 31.5% 30.4% 98.9% 25 - 34 155 137 47 30 82 36 46 152 %V 16.4% 15.6% 14.6% 16.7% 13.2% 12.4% 13.8% 17.3% %H 88.4% 30.3% 19.4% 52.9% 23.2% 29.7% 98.1% 35 - 44 148 131 50 24 83 36 47 143 %V 15.7% 14.9% 15.5% 13.3% 13.3% 12.4% 14.1% 16.3% %H 88.5% 33.8% 16.2% 56.1% 24.3% 31.8% 96.6% 45 - 54 163 156 60 39 109 55 54 156 %V 17.3% 17.7% 18.6% 21.7% 17.5% 19.0% 16.2% 17.7% %H 95.7% 36.8% 23.9% 66.9% 33.7% 33.1% 95.7% 55 - 64 149 144 54 31 110 54 56 137 %V 15.8% 16.4% 16.7% 17.2% 17.7% 18.6% 16.8% 15.6% %H 96.6% 36.2% 20.8% 73.8% 36.2% 37.6% 91.9% 65+ 182 181 65 30 147 62 85 145 %V 19.3% 20.6% 20.1% 16.7% 23.6% 21.4% 25.5% 16.5% %H 99.5% 35.7% 16.5% 80.8% 34.1% 46.7% 79.7%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 418 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.26: Social Grade (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 944 879 323 180 623 290 333 879 %H 93.1% 34.2% 19.1% 66.0% 30.7% 35.3% 93.1%
AB 212 207 80 37 148 68 80 210 %V 22.5% 23.5% 24.8% 20.6% 23.8% 23.4% 24.0% 23.9% %H 97.6% 37.7% 17.5% 69.8% 32.1% 37.7% 99.1% C1 283 256 103 51 166 84 82 271 %V 30.0% 29.1% 31.9% 28.3% 26.6% 29.0% 24.6% 30.8% %H 90.5% 36.4% 18.0% 58.7% 29.7% 29.0% 95.8% C2 236 228 79 53 171 83 89 218 %V 25.0% 25.9% 24.5% 29.4% 27.4% 28.6% 26.7% 24.8% %H 96.6% 33.5% 22.5% 72.5% 35.2% 37.7% 92.4% D 145 127 48 25 95 44 51 133 %V 15.4% 14.4% 14.9% 13.9% 15.2% 15.2% 15.3% 15.1% %H 87.6% 33.1% 17.2% 65.5% 30.3% 35.2% 91.7% E 69 62 13 14 44 13 31 48 %V 7.3% 7.1% 4.0% 7.8% 7.1% 4.5% 9.3% 5.5% %H 89.9% 18.8% 20.3% 63.8% 18.8% 44.9% 69.6%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 419 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.27: Working Status (Males 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Males (16+) 944 879 323 180 623 290 333 879 %H 93.1% 34.2% 19.1% 66.0% 30.7% 35.3% 93.1%
Working full time 562 529 206 108 364 177 186 548 %V 59.5% 60.2% 63.8% 60.0% 58.4% 61.0% 55.9% 62.3% %H 94.1% 36.7% 19.2% 64.8% 31.5% 33.1% 97.5% Working part time 38 36 15 7 27 13 13 37 %V 4.0% 4.1% 4.6% 3.9% 4.3% 4.5% 3.9% 4.2% %H 94.7% 39.5% 18.4% 71.1% 34.2% 34.2% 97.4% Not working 344 314 102 65 233 99 134 294 %V 36.4% 35.7% 31.6% 36.1% 37.4% 34.1% 40.2% 33.4% %H 91.3% 29.7% 18.9% 67.7% 28.8% 39.0% 85.5% Houseperson 205 177 48 31 125 43 81 166 %V 21.7% 20.1% 14.9% 17.2% 20.1% 14.8% 24.3% 18.9% %H 86.3% 23.4% 15.1% 61.0% 21.0% 39.5% 81.0%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 420 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.28: Females - Age Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 962 912 332 175 665 285 380 879 %H 94.8% 34.5% 18.2% 69.1% 29.6% 39.5% 91.4%
16 - 19 48 45 14 9 34 12 22 47 %V 5.0% 4.9% 4.2% 5.1% 5.1% 4.2% 5.8% 5.3% %H 93.8% 29.2% 18.8% 70.8% 25.0% 45.8% 97.9% 20 - 24 81 71 26 16 45 19 25 81 %V 8.4% 7.8% 7.8% 9.1% 6.8% 6.7% 6.6% 9.2% %H 87.7% 32.1% 19.8% 55.6% 23.5% 30.9% 100.0% 25 - 34 149 137 56 25 81 39 42 146 %V 15.5% 15.0% 16.9% 14.3% 12.2% 13.7% 11.1% 16.6% %H 91.9% 37.6% 16.8% 54.4% 26.2% 28.2% 98.0% 35 - 44 152 141 57 23 100 47 53 148 %V 15.8% 15.5% 17.2% 13.1% 15.0% 16.5% 13.9% 16.8% %H 92.8% 37.5% 15.1% 65.8% 30.9% 34.9% 97.4% 45 - 54 167 159 63 45 113 61 51 163 %V 17.4% 17.4% 19.0% 25.7% 17.0% 21.4% 13.4% 18.5% %H 95.2% 37.7% 26.9% 67.7% 36.5% 30.5% 97.6% 55 - 64 147 141 49 30 109 46 62 139 %V 15.3% 15.5% 14.8% 17.1% 16.4% 16.1% 16.3% 15.8% %H 95.9% 33.3% 20.4% 74.1% 31.3% 42.2% 94.6% 65+ 219 217 67 27 184 60 124 156 %V 22.8% 23.8% 20.2% 15.4% 27.7% 21.1% 32.6% 17.7% %H 99.1% 30.6% 12.3% 84.0% 27.4% 56.6% 71.2%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 421 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.29: Social Grade (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 962 912 332 175 665 285 380 879 %H 94.8% 34.5% 18.2% 69.1% 29.6% 39.5% 91.4%
AB 220 214 85 39 153 70 84 218 %V 22.9% 23.5% 25.6% 22.3% 23.0% 24.6% 22.1% 24.8% %H 97.3% 38.6% 17.7% 69.5% 31.8% 38.2% 99.1% C1 298 279 103 51 201 85 116 283 %V 31.0% 30.6% 31.0% 29.1% 30.2% 29.8% 30.5% 32.2% %H 93.6% 34.6% 17.1% 67.4% 28.5% 38.9% 95.0% C2 202 197 65 46 151 69 82 186 %V 21.0% 21.6% 19.6% 26.3% 22.7% 24.2% 21.6% 21.2% %H 97.5% 32.2% 22.8% 74.8% 34.2% 40.6% 92.1% D 140 130 49 27 94 43 51 122 %V 14.6% 14.3% 14.8% 15.4% 14.1% 15.1% 13.4% 13.9% %H 92.9% 35.0% 19.3% 67.1% 30.7% 36.4% 87.1% E 102 93 29 12 66 19 47 71 %V 10.6% 10.2% 8.7% 6.9% 9.9% 6.7% 12.4% 8.1% %H 91.2% 28.4% 11.8% 64.7% 18.6% 46.1% 69.6%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total BARB ESTABLISHMENT SURVEY OF TV HOMES Page 422 DATA PERIOD: ANNUAL Apr 2019 - Mar 2020 BBC Midlands East
Individual level data
Table 15.30: Working Status (Females 16+) Platforms available in household
All TV DSat Cable DTT DTT + DTT only Broadband Cab/DSat HH HH HH HH HH HH HH HH
Total Females (16+) 962 912 332 175 665 285 380 879 %H 94.8% 34.5% 18.2% 69.1% 29.6% 39.5% 91.4%
Working full time 335 323 126 70 227 110 117 330 %V 34.8% 35.4% 38.0% 40.0% 34.1% 38.6% 30.8% 37.5% %H 96.4% 37.6% 20.9% 67.8% 32.8% 34.9% 98.5% Working part time 151 144 58 37 103 58 45 150 %V 15.7% 15.8% 17.5% 21.1% 15.5% 20.4% 11.8% 17.1% %H 95.4% 38.4% 24.5% 68.2% 38.4% 29.8% 99.3% Not working 477 445 147 68 335 117 218 399 %V 49.6% 48.8% 44.3% 38.9% 50.4% 41.1% 57.4% 45.4% %H 93.3% 30.8% 14.3% 70.2% 24.5% 45.7% 83.6% Houseperson 786 749 267 135 549 227 322 711 %V 81.7% 82.1% 80.4% 77.1% 82.6% 79.6% 84.7% 80.9% %H 95.3% 34.0% 17.2% 69.8% 28.9% 41.0% 90.5%
Base: BBC Midlands East - Individuals (000s) %V = percentage of vertical total %H = percentage of horizontal total