NWG Media Report
March – December 2017 Introduction
NWG is a charitable organisation formed as a UK network of over 14 500 practitioners who disseminate our information down through their services, to professionals working on the issue of child sexual exploitation (CSE) and trafficking within the UK.
The network covers voluntary and statutory services and private companies working in this field. We offer support, advice and raise the profile, provide updates, training, share national developments, influence the development of national and local policy informed by practice. We have developed our youth advisory board to enable young peoples’ voices to be heard through the work that we do.
Over 2017 we continued a programme of concerted media activity to raise awareness of child sexual exploitation to engage both professionals and the public in this serious issue.
We monitored our main media activity and this report summaries the major opportunities throughout the year. “ ”
Our total reach across the On top of this our reach UK through the media was across Twitter through Most importantly all 15,007,906 this media activity was coverage was a significant proportion of 6,989,811 universally positive. the adult population. Who covered our stories?
“ ”
13 9 6 2 Newspapers and TV Radio Online outlets magazines
Significant national coverage
The Sun Radio 4 The Times women’s hour (online) Readership 3,939,990 Listeners Viewers Twitter 3.6 million 440,481 1,362,778 Who covered our stories?
Significant national coverage Coverage summary
Date Media Headline URL Audience/ Twitter readership
14/03/17 Harrogate Informer Give #Helpinghands To Support National Child Sexual Awareness Day http://bit.ly/2Flxlzj 29,452 11,781
14/03/17 The Echo (Essex) How you can help break the cycle for young people in Essex this http://bit.ly/2Er7DrZ 90,423 86,519 National Child Sexual Exploitation Day
16/03/17 Gazette People across Gloucestershire urged to support campaign http://bit.ly/2mm6YS4 20,235 nil (Gloucestershire) against child sexual exploitation
16/03/17 Peterborough Police and partners unite to highlight child sexual exploitation http://bit.ly/2EsdHjQ 36,250 21,821 Telegraph
16/03/17 South Wales Guardian Ammanford police to support child sexual exploitation awareness day http://bit.ly/2mwWugR 10,392 87,844
16/03/17 ITV News Tyne Tees Police back #HelpingHands campaign to tackle child sexual http://bit.ly/2CMBISt 340,000 87,844 exploitation
17/03/17 Worthing Herald Police campaign highlights dangers of sending nude selfies http://bit.ly/2D0Q6d5 49,750 11,901
18/03/17 Tivy-Side Advertiser National Awareness Day for Child Sexual Exploitation http://bit.ly/2D1oCF2 13,125 1,285
21/03/17 ITV News Central Nottingham hosts child sexual exploitation event http://bit.ly/2CXKZeu 1,100,000 203,548
23/03/17 BBC Woman’s Hour NSPCC publish their annual statistics on child sexual abuse, http://bbc.in/2nUOUNO 3,600,000 nil
29/03/17 BBC Radio Derby Sheila Taylor Interview 28,000 51,820
29/03/17 Burton Mail Sheila Taylor Interview http://bit.ly/2mgVe2l 19,515 10,436
13/04/17 The Sun How a quiet army of taxi drivers, school teachers and bus drivers http://bit.ly/2ANa71v 3,939,990 1,362,778 help snare child abusers across the UK
13/04/17 BBC Look North Sheila Taylor Interview 625,000 292,000
05/05/17 BBC Radio Derby Sheila Taylor Interview 28,000 51,820 Date Media Headline URL Audience/ Twitter readership
05/05/17 BBC Radio ? Sheila Taylor Interview – National
18/05/17 BBC East Midlands NWG Network chief executive officer (CEO) Sheila Taylor believes 170,000 118,620 we all have to be aware of grooming in all its many guises
23/06/17 BBC Sheila Taylor background information plus Interview
18/07/17 The Guardian Government ‘denying sexually abused children compensation’ http://bit.ly/2utR51e 366,915 2,800,000
18/07/17 The Canary Theresa May’s government won’t compensate children who were http://bit.ly/2mgn2nw 54,000 raped. It says they ‘consented’ to the abuse
08/08/17 ITV local Sheila Taylor; background information 1,100,000 203,548
15/08/17 The Times Phil Ashford interview 1,101,202 1,000,000
15/08/17 BBC Phil Ashford contribution – Response to media request
31/08/17 ITV Central Sheila Taylor; background information 1,100,000 203,548
04/09/17 Birmingham Press Midlands-based charity helps police fight child sexual exploitation http://bit.ly/2mccHZI – 7116
11/09/17 Hotel Owner magazine National charity helps hotel and licensing industry to spot child http://bit.ly/2mfVuPb 16,250 5,459 grooming
18/09/17 BBC Derby Derby charity praises BBC drama Three Girls http://bbc.in/2qRhs0m 28,000 51,820
27/10/17 ITV Central Phil Ashford; Case assistance 1,100,000 203,548
02/11/17 East Anglian Daily Charity works with Essex County Council to improve response to http://bit.ly/2h9DxU1 37,142 47,800 Times child sexual exploitation
06/11/17 BBC Radio Newcastle Kevin Murphy interview 48,000 79,100
04/12/17 Southport Visiter Edge Hill leading Europe-wide project on child sexual exploitation http://bit.ly/2kl8PIB 10,265 9,699 in sport For more information contact Stuart Baird 07799 678009 [email protected]
Richard Baker 0781 2413850 [email protected]
@BakerBairdComms