V2 Axe Capoeira Carnaval Sponsorship 2015.Indd

Axe Capoeira celebrates 25 years in Canada! REGISTER NOW AT AXEVANCOUVER.COM

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WHENWednesday, July 15 - Sunday, July 19 WHOSpecial guest Mestre Barrao WHATCapoeira workshops and rodas Afro-Brazilian Carnaval Batizado & Troca De Corda

WHEREBritannia Community Centre, English Bay, Robson Art Gallery & Granville Street CBRPHOTOGRAPHY.CA PHOTO CREDIT:

THANKS TO OUR PARTNERS: SPONSORSHIP OPPORTUNITIES

Dear marketing and sponsorship personnel, This Summer, as Axé Capoeira celebrates 25 years in Canada, Vancouver will come to life with the energy of Brazil. From July 15 - 19 we are hosting a week long event that will feature demonstrations, workshops and seminars at Britannia Community Centre, English Bay, and the Robson Art Gallery. Our wide variety of special programming provides an opportunity to engage a broad demographic of the Vancouver community throughout the week.

This world class capoeira event culminates on Saturday, July 18 with an exclusive opportunity to host a Brazilian cultural exhibition on Granville Street in the heart of Downtown Vancouver. Sponsored by the City of Vancouver and the Downtown Vancouver Business Association the Afro-Brazilian Cultural Society and Axé Capoeira will host the 5th annual Afro-Brazilian Carnaval. This cultural celebration showcases music, dance, martial arts, public workshops, skills exhibition, and authentic Brazilian food & drink.

With everything from samba workshops, to a children’s show, an acrobatic martial arts demonstration, to a grand Brazilian dance ﬁ nale everyone from young families, to business people, to residents of the area, will ﬁ nd something unique to capture their attention at this event!

We are inviting media and event sponsors to help us make this fantastic cultural celebration happen. Enclosed, please ﬁ nd sponsorship and background information about Axé Capoeira. Please do not hesitate to contact us to discuss this exciting partnership opportunity.Yours truly,

Yours truly, Marcus Aurelio President, Axé Capoeira

Reasons to get involved 1. Reach a broad audience. Granville Street, with estimated foot trafﬁ c of 50,000 pedestrians on weekends, is the place to promote your brand. The Afro-Brazilian Carnaval brings the colours, music, and movements of Brazil to Vancouver, attracting a wide variety of spectators and participants. We all remember the energy of Granville Street during the Olympics. This is your opportunity to help that energy continue and promote your brand through an energetic, family-friendly event in the heart of our city. 2. Support your community and the revitalization of East Vancouver. Axé Capoeira’s Vancouver academy is proud to be in the heart of Vancouver’s Eastside, adding Brazilian culture and our unique energy to the vibrant artistic community in this neighbourhood. Capoeira is a challenging and imaginative art form that has had a positive impact on youth across the globe. Your support of the Afro- Brazilian Carnaval will help us continue to give back to our community here in Vancouver. 3. Connect to a growing number of young capoeira enthusiasts. From humble beginnings, the art of capoeira has captured the interest of both artistic and sporting communities. Axé Capoeira has been featured on several hit television series including So You Think You Can Dance Canada, America’s Next Top Model, and The Ultimate Fighter. Axé Capoeira is regularly seen on social media channels — a spectacular 20-second MMA knockout on YouTube has received over 20 million views. With its increasing popularity among young adults, capoeira provides an ideal avenue for any brand. 4. Exciting media opportunity: Vibrant colours, cultural traditions, and athleticism. Media sponsors will have the opportunity to capture the excitement of Brazil’s Carnaval and the rich history of capoeira in the heart of downtown Vancouver. Videographers and photographers will be able to showcase their artistic abilities by shooting spectacular ﬂ ips, kicks and acrobatics and the vibrant colours of samba and the traditional Afro-Brazilian dances of Northeast Brazil.

We invite you to invest in your local community by sponsoring this event as either the title sponsor of a specialized sponsor.

Title Sponsor Estimated value: $5,000+ I Banner displayed at Granville Street venue (title sponsor only). Pedestrian trafﬁ c of approximately 50,000 people. Estimated value: $2,000 I Opportunity for on-site participation (10' x 10' space). Estimated value: $850 I Sponsor logo displayed on Axé Capoeira website. Estimated value: $500 I Sponsor logo promoted on all Axé Capoeira social media sites, including Twitter and Facebook. Estimated value: $250 I Banner displayed at Hastings Street academy and store during week of the event. Foot trafﬁ c of 75–150 people per day. Estimated value: $150 I On-site demonstration by Axé Capoeira at sponsor’s place of business. Estimated value: $750

Event Sponsor Estimated value: $1,000–$3,000 I Opportunity for on-site participation (10' x 10' space). Estimated value: $850 I Sponsor logo displayed on Axé Capoeira website. Estimated value: $500 I Sponsor logo promoted on all Axé Capoeira social media sites, including Twitter and Facebook. Estimated value: $250 I Banner displayed at Hastings Street academy and store during week of the event. Foot trafﬁ c of 75–150 people per day. Estimated value: $150

I On-site demonstration by Axé Capoeira at sponsor’s place of business. Estimated value: $750

Media Sponsors The Afro-Brazilian Carnaval offers unique content for all media outlets. Media sponsors will have unfettered access to all event venues and guaranteed location and visibility in all street performances. Media sponsors will also have the opportunity to interview local and international capoeira leaders, and arrangements can be made for on-site or in-studio performances with Axé Capoeira’s best international performers. In addition, media sponsor logos will be promoted on our website and social media channels. Media sponsors are free to use all photos and video footage, providing digital copies of all photos and edited video are provided to Axé Capoeira.

We are presently looking for support in the following areas: CONTACT US I Financial or in kind contributions I Audio, video, and photography services Julie Ali I Equipment rentals Manager Axé Capoeira I Printing and graphics 604.761.4635 I Food and beverage services [email protected] I Accommodations for international performers WHO WE ARE

Background and Objective Axé Capoeira originated in Recife, Brazil in 1982 and opened the ﬁ rst-ever capoeira academy in Canada in 1996. Based in Vancouver, BC, the organization today continues to rise as one of the world’s leading schools of capoeira. With its internationally high standards of teaching and training students, Axé Capoeira has seen steady enrolment increase over the years, to a current total of approximately 10,000 students in over 30 countries around the world. Students and instructors from Axé Capoeira travel internationally to participate in capoeira workshops, competitions, and performances. The group is known for promoting the history, music, art and culture of Brazil through interactive and educational capoeira demonstrations featured in public or for other organizations. Although Axé Capoeira celebrates the Afro-Brazilian culture, it represents much more than that. In the last 25 years the group has performed at various events helping to bring the city of Vancouver together. It is an inclusive group dedicated to preserving the roots and traditions of capoeira, as well as celebrating the diversity of Vancouver. Axé Capoeira is committed to the community, and since 1990 has been a traveling group in Canada. By touring schools across BC, including those in remote areas, members have shown a deep commitment to share their knowledge. Ensuring that a percentage of yearly performances are donated to the community, Axé Capoeira also collects clothes, musical instruments and donations from members and students to give to children both at home and abroad in Brazil. In addition to encouraging and teaching the art of capoeira across the globe, Axé Capoeira has released eight internationally acclaimed music CDs, annual performance DVDs, and a four-volume instructional DVD set. Axé Capoeira works to ensure a strong future for capoeira. Through research, travel, hosting events, and networking with other capoeira organizations in Brazil and internationally, Axé Capoeira aims to increase the group’s own knowledge of capoeira while contributing to the art’s evolution in the world.

Philosophy The philosophy of Axé Capoeira is based on respect for capoeira Mestres, those who devoted their lives to building up the art before us; on the preservation of the historical roots and traditions of capoeira; and on practicing capoeira in all its aspects: martial, aesthetic, and cultural. Instructors teach students in a way that will encourage positive, healthy growth in capoeira, delivering both physical and mental training so the student will become a well-rounded capoeirista and individual. CONTACT US The goal of capoeira is for the two players to create and maintain a physical and psychological dialogue, Julie Ali in which students learn how to create and respond to situations, within the game of capoeira and in life Manager situations outside of capoeira. By engaging with both friends and opponents students develop ﬂ exibility Axé Capoeira of thinking, an openness to-others, and an appreciation for differences and multiculturalism. 604.761.4635 [email protected]