The Marrecus Line
Monthly Newsletter of I.T.S. MARKETING CLUB
NAAC „A‟ GRADE Accredited INSTITUTE OF TECHNOLOGY & SCIENCE ISO 9001-2008 Certified MOHAN NAGAR, GHAZIABAD OCT. 2013 Volume 2 Issue 07
Upcoming Event
National Seminar on The Future of Marketing:Challenges & opportunities Date : 29th & 30th Nov 2013 Venue: Auditorium, Institute of Technology & Science Mohan Nagar, Ghaziabad.
Visit – www.its.edu.infor more info.
Turnkey Marketing Quiz Online Business
Newly Launched Business Product Personality- Sunil Bharti Mittal Star Product of the Month
Career Plus Readers Point
Shelf Space Next Generation TVS Scooty Testimonials Product
Turnkey
Turnkey- Online Business OCT. 2013 Volume 2 Issue 07
In this issue! What Is A Turnkey Online Business?
Turnkey Online A turnkey business is any business that can be operated from the Business…2 comfort of your own home, on a part-time basis, if that is what you wish. Business Personality…3 There are all kinds of different turnkey business available to you, but the ones that have proven to have the best chance of success are those that have the following Career Plus …4 traits:- Newly Launched Product…5 1) The products that you sell should be something that there is a high level of demand for. That doesn’t mean you need a product that is trendy or fashionable, Marketing Quiz …6 but rather something that will benefit the customer over an extended period time. Star product of the 2) Look for a business that delivers a good income plan from the stat whilst also month…7 having the ability to build residual income as you go. By building a residual Expo Zone...8 income, you will not have to devote so much time to marketing and working on the business, giving you more time to spend with your family. That is the freedom Shelf Space...9 a good turnkey business should deliver. Next Generation 3) A system should be in place that can be duplicated over and over again, and Product…10 which allows the business to tell and sell for you. It’s not everyone that is good at Readers Point…11 marketing and talking to potential customers, even when they have a great product. You need a system that does it all for you.
4) The best way to be effective in a business is if you have the proper training. Look for a system that comes with a comprehensive training package so that you can be confident when you start.
5) Find a business that has mentors who can help you replicate the success that they have seen. They can show you how they made their money via a turnkey business while helping you avoid the pitfalls that lie ahead. The best way to learn and achieve success is by following the lead of someone that has already done it.
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BUSINESS PERSONALITY Subash Chandra
OCT. 2013 Volume 2 Issue 07
Name- Subash Chandra Born- November 30th, 1950 In this issue! (Chairman of the Essel group)
Turnkey Online Business…2
Business Personality…3 Subash Chandra is an Indian media mogul who is chairman of Essel Group, He was born on 30th November 1950, at Adampur Mandi village, Haryana. He wanted to be an engineer, but Career Plus …4 destiny had something else in store for him. He dropped his studies after class 12 from CAV
High School and learned the rules of business from his grandfather, late Jaganath Goenka, which set the path for his future. Newly Launched Product…5 Subhash Chandra Chairman of Essel Group had a dream run in his career. A onetime rice
exporter then ventured in media and launched India's satellite television revolution. His flagship Zee TV is ranked among top three Indian TV channels. Other flagship brand include Dish tv is Marketing Quiz …6 the country's largest direct-to-home service with 6.2 million subscribers,DNA (Daily news and analysis) He is also engaged in business activities like packaging, theme parks, interactive, Star product of the lotteries and cinema multiplexes. month…7
Idea of TV Channel Expo Zone...8
A casual visit by Chandra to a friend at Mumbai Doordarshan in the early 1990′s struck an idea Shelf Space...9 of setting up his own broadcasting company without even having the technical know how of broadcasting business.Interestingly, Chandra achieved whatever he dreamt of.Indian laws Next Generation restrained him from entering into such a project, but the well-determined Chandra found a way Product…10 out to this problem and set up Asia Today Limited with equity participants from non-resident
Indians. The first private satellite television channel named Zee TV on 2nd October 1992, which has Readers Point…11 today made him a global media player.
Recent venture
His recent venture the Indian Cricket League, a domestic Twenty20 cricket league has involved in controversy with the Board of Control for Cricket in India, the nation's governing body in the sport. He also set up Transnational Alternate Learning for Emancipation and Empowerment thorough Multimedia TALEEM Research Foundation in May 1996. Chandra is the President of the Global Vipassana Foundation. He is the Chairman of Ekal Vidyalaya Foundation of India.
In news
Zee tv recent launched &pictures to attract youth generation by offering latest movies which father strengthen their position in the movies channel category. The launch of Esselnakasa in water purifier segment is a huge run away success.
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CAREER PLUS
OCT. 2013 Volume 2 Issue 07 Registrations close: 15 November 2013 Course begins: 25 November 2013 Course fee: R9,300 In this issue!
The course in a nutshell: Turnkey Online
Business…2 10-week part-time short course presented online throughout South Africa
Understand the fundamentals of planning and running a successful marketing campaign Learn about market and customer analysis, and gain insight into brand development, sales, Business Personality…3 marketing channels and market research Upon successful completion of the UCT Marketing short course, students will be awarded Career Plus …4 aCertificate of Completion, approved by the University of Cape Town
Newly Launched Course modules: Product…5
Module 1 Understanding marketing management and planning Module 2 Market research Marketing Quiz …6 Module 3 Branding strategy Module 4 The product or service plan Star product of the Module 5 Competitive analysis Module 6 Marketing tactics and channels month…7 Module 7 Internet marketing Module 8 The sales plan Expo Zone...8 Module 9 Implementing your marketing strategy Module 10 Measuring marketing success Shelf Space...9
Next Generation Who should attend this course? Product…10 The course is suitable for anyone who wants to acquire or sharpen their marketing skills. Readers Point…11 It is beneficial for small-business owners, managers, entrepreneurs and aspiring and current leadership marketing professionals, including general and marketing managers, sales executives, brand managers, consultants, internet marketers and strategists. inclusiveness
For more details, please contact: caring Contact person: Talana Telephone: +27 (0)21 447 7565 Email: [email protected] “Every advertisement shouldcharacter be thought of DelphiDelphi methodmethod. as a contribution building to AA methodmethod of of forecastingforecasting based based on on asking asking a group a group of experts of experts for their for the complex symbol bestDemand estimate Backward of a futurePricing event,:- then processing and feeding back which is the brand theirsome best of the estimate information of a obtained,future event, and thenthen repeating processing the andprocess; feeding on backIt’s a somepricing method of the in information which an estimation obtained, is made of and the price then that repeating customers are the image” the last set of responses, the median is usually chosen as the best process;estimatewilling to on payfor the forthe a lastgroup. given set product, of responses, this price is thenthe comparedmedian to is the usually per unit chosencost to assee the if itbest meets estimate the firm's forprofit the objectives group.. -Leo Burnett
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Newly Launched Products
OCT. 2013 LG G2 32GB-39527 Volume 2 Issue 07
G2 32GB has beautiful, sharp display and Android interface with LG's highly customizable skin. In this issue!
It hasCutting edge performance with outstanding camera - easily one of the best ever on Android phones - takes incredibly clear and Turnkey Online well-exposed images. It is also equipped with some silent features Business…2 like excellent audio/video playback, decent loudspeaker, good battery life but it uninspiring design might be the only lack in it. Business Personality…3
NOKIA LUMIA 1020-44542 Career Plus …4 LUMIA 1020 has Unibody polycarbonate design with pleasant display with iridescent color reproduction, deep black color, and wide viewing angles. It is equipped with slick Windows Phone interface. With silky Newly Launched smooth performance and Nokia apps. Reloaded with stunning, powerful camera - pretty much the best, ever on a smartphone - takes immaculate Product…5 pictures, and is a brilliant replacement for full point-and-shootLEADERSHIP camera excellent loudspeakers. But we can say Windows Phone app ecosystem lags behind that of Android and iOS. Marketing Quiz …6
Mercedes-Benz India launches all-new 'My Star product of the Mercedes' after sales initiative month…7 In today’s market conditions, the after sales and service experience is as important, if not more important than the actual buying experience. In the higher spectrum of the Indian automotive scene, most car buying decisions are based, Expo Zone...8 not entirely on practicality, perceived value and looks but also by the ‘Word of mouth’ technique. Mercedes-Benz, with its legacy worldwide and in India have recently had to deal with a lot of competition from other similar marquees. Shelf Space...9 However, after launching what seemed to be a never-ending salvo of exciting new products, Mercedes-Benz has today revealed its future strategies that concentrate more on the post sale experience. Next Generation Product…10
Cream bell launches range of smoothies in mango and strawberry flavors Readers Point…11 creambell, one of India’s fastest growing ice cream brands, has launched the country's first-ever range of ice cream smoothies, which offers consumers the taste and texture of real fruit smoothies. leadership
The smoothies will be available at all retail outlets and on push- carts in two flavours – mango and strawberry – in 400ml triangular tubs which are priced at Rs 90 and easy to grip. inclusiveness
caring
Advocacy Advertising:-
A type of advertising intended to influence a target audience on some matter, such as political or social issue, that also impacts the marketing organization. character
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Marketing Quiz
OCT. 2013 A. Zoozoos were the huge successful marketing campaign for Vodafone. ZooZoos Volume 2 Issue 07 are advertisement characters promoted by Vodafone since the Indian Premier League Season 2.which advertisement agency has created it? In this issue! a)Publics b)Ogilvy &Mather c) Omnicom Turnkey Online d) WPP Business…2 B. KTM Duke known for its sporty design and speed. what is the latest offering model of KTM in India? a) Duke 200 Business Personality…3 b) 1190 ADVENTURE R c) Freeride350 d) Duke 390 Career Plus …4 C.If we consider BCG Matrix what could be the cash cow of jyothy laboratories among the following. Newly Launched a) Exo b) Nirma Product…5 c) Ujala d) Dettol Marketing Quiz …6 D. General motors Chevrolet was recently in news due to restart of its production of a sport utility vehicles which is . Star product of the a) Enjoy c) Captive month…7 b) Tavera d) Sail Expo Zone...8 E. Who is the brand ambassador of Micromax mobiles BRAIN STORMING a) Hugh jackman Shelf Space...9 b) Akshay kumar c) Imran khan d)Ricky ponting Next Generation Product…10 Answer of Marketing Quiz August, 2013 Readers Point…11 Congratulation!
A. very high price with low promotion Aman Singhal level PGDM (2013-15) leadership
B. Work hard, smart, be dedicated and have self-belief inclusiveness
C. 75 percent
D. All of the above caring
B. Open rates character building
Complete the Marketing Quiz and mail us along with your photo at [email protected] we will publish the Winner name with photo in next edition.
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Star Product of the Month Being Human
OCT. 2013 Volume 2 Issue 07
In this issue!
Turnkey Online Business…2
Business Personality…3
Career Plus …4
Newly Launched Product…5
Marketing Quiz …6
Star product of the month…7
Expo Zone...8
Shelf Space...9
Next Generation Product…10 With a huge fan following, Salman Khan being human clothing and apparels is all
set to be the star product of the month as it has huge fan following and popularity Readers Point…11 like as Salman Khan. IT created huge buzz in the market. IT has main concentration on summer and winter collection of male-winter collection of female and kids wear collections. Being in path of sustainable development Being Human clothing is a joint venture between Salman Khan Foundation and Mandhana industries.
It has ties up with myntra.com for sales of clothing online, franchises all over India Bike-maker Suzuki Motorcycle India has partnered with the Being Human Foundation, an initiative by Bollywood actor Salman Khan, to launch a special edition of its scooter 'Suzuki Access'. As part of the tie-up, Suzuki dealers will also sell Being Human apparel and merchandise.
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Expo Zone "33rd India Int. Trade Fair "at Pragati Maidan, New Delhi
OCT. 2013 Volume 2 Issue 07
In this issue!
Turnkey Online Business…2
Business Personality…3 Fact Sheet:-
Career Plus …4
Newly Launched Product…5
Marketing Quiz …6
Star product of the month…7
Expo Zone...8
Shelf Space...9
Next Generation Product…10
Readers Point…11
"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it."
-Sergio Zyman Organizer:-
INDIA TRADE PROMOTION ORGANISATION (ITPO)
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Shelf Space HERO
OCT. 2013 Volume 2 Issue 07
In this issue!
Turnkey Online Business…2
Business Personality…3
“Today we have 15, so there are 35 more to come in the coming years,” -the hindu (oct/10/2013) Career Plus …4
Hero to launch independently developed engines in 2014 -business standered Newly Launched Product…5 These hard hittig words from the Indian two wheeler giant has put a cracks in every necks as it
has pull off its socks to became self sufficient and more efficient in coming days. If we say these are only the words of pawan munjal! The person who heads hero motocrop, then we are wrong Marketing Quiz …6 he has turn around the game with new patners like Erick buell racing ,AVL , Engines engineering it is ready to acquire more as they have reserve of 3500 crore. Star product of the month…7 ABOUT:- Expo Zone...8 Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two - wheelers, based in India. Shelf Space...9 In 2001, the company achieved the coveted position of being the largest two-wheeler
manufacturing company in India and also, the 'World No.1' two-wheeler company in terms of Next Generation unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till Product…10 date.
Readers Point…11 MANUFACTURING:-
Hero MotoCorp two wheelers are manufactured across 3 globally benchmarked manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of Uttrakhand.
IN THE NEWS:-
Hero MotoCorp has unveiled 15 new products, including Karizma R, ZMR and Splendor I- Smart that will hit the market during the remaining part of the current fiscal. The offerings include a refreshed version of its high-end bike Karizma. This is Hero’s first commercial production model in which U.S.-based partner Erik Buell Racing (EBR) has played a major development role since their tie-up. A majority of the new offerings will hit the market in the ongoing October-December quarter as the company looks to cash in on the festive season in India.
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Next Generation Product
OCT. 2013 Volume 2 Issue 07
In this issue!
Turnkey Online Business…2
Business Personality…3
Career Plus …4
Newly Launched We should get our first look at the latest versions of the iPad and iPad mini within the next fortnight. Product…5
Apple is expected to send out invites for an October 22 launch event for iPad 5 and iPad mini 2, while several new Mac computers are also set to be unveiled. Marketing Quiz …6 The tech giant traditionally reveals its new products on a Tuesday and makes them available for pre-order the Friday of that week before going on sale a week after that. Star product of the month…7 Apple fans have also never had to wait more than a year to get their hands on the latest version of the iPad since it was launched in 2010. Leaked photos have already suggested a very strong visual connection between Expo Zone...8 the new iPads and the iPhone 5S. Shelf Space...9 The iPad 5 is expected to be slimmer and feature Apple’s new A7 processor, while it is thought iPad mini 2 will come with Retina display. Invites for the rumoured October 22 event should be sent out by next Tuesday. Next Generation Product…10
Readers Point…11
It has been almost a year now since the iPad 4 was released. Ever since the first version hit shelves in April 2010 fans have not waited longer than a year for a new iPad. Experts are predicting the next-generation tablet to be thinner and lighter than previous models, with an improved camera and a look that closer resembles the iPad Mini. In terms of cost, Apple is expected to keep the same price tags as previous launches. That would put a 16GB iPad 5 at $499 (£280) and could mean a 128GB iPad 5 with 4G LTE would cost a whopping $929.
Rumours of a new iPad Mini have been swirling for some time now. Since the original version – two inches smaller than the normal iPad – launched last year, rival devices like the Galaxy Note 3 'phablet' have emerged on the market.
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Readers Point
Marketing Metric Audit Protocol – Poonam Pandey, PGDM (2012-2014) OCT. 2013 Volume 2 Issue 07
The Marketing Metric Audit Protocol (MMAP) is the In this issue! Marketing Accountability Standards Board's formal process for connecting marketing activities to the financial performance Turnkey Online of the firm. Business…2
The process includes the conceptual linking of marketing Business Personality…3 activities to intermediate marketing outcome metrics to cash flow drivers of the business, as well as the validation and causality Career Plus …4 characteristics of an ideal metric. Cash flow both short-term and
over time is the ultimate metric to which all activities of a business enterprise, including Newly Launched marketing, should be causally linked through the validation of intermediate marketing Product…5 measures.
Marketing Quiz …6 The process of validating the intermediate outcome measures against short-term and/or long- term cash flow drivers is necessary to facilitate forecasting and improvement in return. Star product of the "Intermediate marketing outcomes" refer to measures such as sales volume, price premium, month…7 and market share. Expo Zone...8
Shelf Space...9
Testimonials: Nothing beats an independent opinion of one's services. I Love to read newsletter, it Next Generation Below are the testimonials from just a few of our Happy provides the information about Product…10 Readers. the new products and its articles are informative... Happy Reading Readers Point…11
EDITORIAL NAME
Vivek Jaiswal Anish Kumar
Amar Singh Devesh Kr. Singh Chauhan Rohit Srivastava PGDM (2012-2014) Dayanand Verma Subhajit Bangal Send us your article not more than 400 words along with a photo at: Mohit Singh [email protected] Devesh Mishra We will publish in next volume, winning articles will get prizes. Rishv Jain We welcome your suggestions, feedback, stories etc. Sachin Saxena
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