The Marrecus Line Monthly Newsletter of I.T.S. MARKETING CLUB NAAC „A‟ GRADE Accredited INSTITUTE OF TECHNOLOGY & SCIENCE ISO 9001-2008 Certified MOHAN NAGAR, GHAZIABAD OCT. 2013 Volume 2 Issue 07 Upcoming Event National Seminar on The Future of Marketing:Challenges & opportunities Date : 29th & 30th Nov 2013 Venue: Auditorium, Institute of Technology & Science Mohan Nagar, Ghaziabad. Visit – www.its.edu.infor more info. Turnkey Marketing Quiz Online Business Newly Launched Business Product Personality- Sunil Bharti Mittal Star Product of the Month Career Plus Readers Point Shelf Space Next Generation TVS Scooty Testimonials Product Turnkey Turnkey- Online Business OCT. 2013 Volume 2 Issue 07 In this issue! What Is A Turnkey Online Business? Turnkey Online A turnkey business is any business that can be operated from the Business…2 comfort of your own home, on a part-time basis, if that is what you wish. Business Personality…3 There are all kinds of different turnkey business available to you, but the ones that have proven to have the best chance of success are those that have the following Career Plus …4 traits:- Newly Launched Product…5 1) The products that you sell should be something that there is a high level of demand for. That doesn’t mean you need a product that is trendy or fashionable, Marketing Quiz …6 but rather something that will benefit the customer over an extended period time. Star product of the 2) Look for a business that delivers a good income plan from the stat whilst also month…7 having the ability to build residual income as you go. By building a residual Expo Zone...8 income, you will not have to devote so much time to marketing and working on the business, giving you more time to spend with your family. That is the freedom Shelf Space...9 a good turnkey business should deliver. Next Generation 3) A system should be in place that can be duplicated over and over again, and Product…10 which allows the business to tell and sell for you. It’s not everyone that is good at Readers Point…11 marketing and talking to potential customers, even when they have a great product. You need a system that does it all for you. 4) The best way to be effective in a business is if you have the proper training. Look for a system that comes with a comprehensive training package so that you can be confident when you start. 5) Find a business that has mentors who can help you replicate the success that they have seen. They can show you how they made their money via a turnkey business while helping you avoid the pitfalls that lie ahead. The best way to learn and achieve success is by following the lead of someone that has already done it. B-Tag Line “We understand your world” related to HDFC Bank MARRECUS LINE BUSINESS PERSONALITY Subash Chandra OCT. 2013 Volume 2 Issue 07 Name- Subash Chandra Born- November 30th, 1950 In this issue! (Chairman of the Essel group) Turnkey Online Business…2 Business Personality…3 Subash Chandra is an Indian media mogul who is chairman of Essel Group, He was born on 30th November 1950, at Adampur Mandi village, Haryana. He wanted to be an engineer, but Career Plus …4 destiny had something else in store for him. He dropped his studies after class 12 from CAV High School and learned the rules of business from his grandfather, late Jaganath Goenka, which set the path for his future. Newly Launched Product…5 Subhash Chandra Chairman of Essel Group had a dream run in his career. A onetime rice exporter then ventured in media and launched India's satellite television revolution. His flagship Zee TV is ranked among top three Indian TV channels. Other flagship brand include Dish tv is Marketing Quiz …6 the country's largest direct-to-home service with 6.2 million subscribers,DNA (Daily news and analysis) He is also engaged in business activities like packaging, theme parks, interactive, Star product of the lotteries and cinema multiplexes. month…7 Idea of TV Channel Expo Zone...8 A casual visit by Chandra to a friend at Mumbai Doordarshan in the early 1990′s struck an idea Shelf Space...9 of setting up his own broadcasting company without even having the technical know how of broadcasting business.Interestingly, Chandra achieved whatever he dreamt of.Indian laws Next Generation restrained him from entering into such a project, but the well-determined Chandra found a way Product…10 out to this problem and set up Asia Today Limited with equity participants from non-resident Indians. The first private satellite television channel named Zee TV on 2nd October 1992, which has Readers Point…11 today made him a global media player. Recent venture His recent venture the Indian Cricket League, a domestic Twenty20 cricket league has involved in controversy with the Board of Control for Cricket in India, the nation's governing body in the sport. He also set up Transnational Alternate Learning for Emancipation and Empowerment thorough Multimedia TALEEM Research Foundation in May 1996. Chandra is the President of the Global Vipassana Foundation. He is the Chairman of Ekal Vidyalaya Foundation of India. In news Zee tv recent launched &pictures to attract youth generation by offering latest movies which father strengthen their position in the movies channel category. The launch of Esselnakasa in water purifier segment is a huge run away success. C-Tag Line "Jeevan suraksha ka / naya nazariya" related to Bharti AXA MARRECUS LINE CAREER PLUS OCT. 2013 Volume 2 Issue 07 Registrations close: 15 November 2013 Course begins: 25 November 2013 Course fee: R9,300 In this issue! The course in a nutshell: Turnkey Online Business…2 10-week part-time short course presented online throughout South Africa Understand the fundamentals of planning and running a successful marketing campaign Learn about market and customer analysis, and gain insight into brand development, sales, Business Personality…3 marketing channels and market research Upon successful completion of the UCT Marketing short course, students will be awarded Career Plus …4 aCertificate of Completion, approved by the University of Cape Town Newly Launched Course modules: Product…5 Module 1 Understanding marketing management and planning Module 2 Market research Marketing Quiz …6 Module 3 Branding strategy Module 4 The product or service plan Star product of the Module 5 Competitive analysis Module 6 Marketing tactics and channels month…7 Module 7 Internet marketing Module 8 The sales plan Expo Zone...8 Module 9 Implementing your marketing strategy Module 10 Measuring marketing success Shelf Space...9 Next Generation Who should attend this course? Product…10 The course is suitable for anyone who wants to acquire or sharpen their marketing skills. Readers Point…11 It is beneficial for small-business owners, managers, entrepreneurs and aspiring and current leadership marketing professionals, including general and marketing managers, sales executives, brand managers, consultants, internet marketers and strategists. inclusiveness For more details, please contact: caring Contact person: Talana Telephone: +27 (0)21 447 7565 Email: [email protected] “Every advertisement shouldcharacter be thought of DelphiDelphi methodmethod. as a contribution building to AA methodmethod ofof forecastingforecasting based based on on asking asking a group a group of experts of experts for their for the complex symbol bestDemand estimate Backward of a futurePricing event,:- then processing and feeding back their best estimate of a future event, then processing and feeding which is the brand some of the information obtained, and then repeating the process; on image” backtheIt’s a last somepricing set method ofof theresponses, in information which an the estimation median obtained, is madeis usually ofand the price thenchosen that repeating customers as the bestare the process;estimatewilling to on payfor the forthe a lastgroup. given set product, of responses, this price is thenthe comparedmedian to is the usually per unit chosencost to assee the if itbest meets estimate the firm's forprofit the objectives group.. -Leo Burnett D-Tag Line “Happiness delivered” related to Home Shop 18 MARRECUS LINE Newly Launched Products OCT. 2013 LG G2 32GB-39527 Volume 2 Issue 07 G2 32GB has beautiful, sharp display and Android interface with LG's highly customizable skin. In this issue! It hasCutting edge performance with outstanding camera - easily one of the best ever on Android phones - takes incredibly clear and Turnkey Online well-exposed images. It is also equipped with some silent features Business…2 like excellent audio/video playback, decent loudspeaker, good battery life but it uninspiring design might be the only lack in it. Business Personality…3 NOKIA LUMIA 1020-44542 Career Plus …4 LUMIA 1020 has Unibody polycarbonate design with pleasant display with iridescent color reproduction, deep black color, and wide viewing angles. It is equipped with slick Windows Phone interface. With silky Newly Launched smooth performance and Nokia apps. Reloaded with stunning, powerful camera - pretty much the best, ever on a smartphone - takes immaculate Product…5 pictures, and is a brilliant replacement for full point-and-shootLEADERSHIP camera excellent loudspeakers. But we can say Windows Phone app ecosystem lags behind that of Android and iOS. Marketing Quiz …6 Mercedes-Benz India launches all-new 'My Star product of the Mercedes' after sales initiative month…7 In today’s market conditions, the after sales and service experience is as important, if not more important than the actual buying experience. In the higher spectrum of the Indian automotive scene, most car buying decisions are based, Expo Zone...8 not entirely on practicality, perceived value and looks but also by the ‘Word of mouth’ technique. Mercedes-Benz, with its legacy worldwide and in India have recently had to deal with a lot of competition from other similar marquees.