July 10, 1961 50 P BI LLBDARE..Ix S-- .-! Nnusic Oro.I 01 Music- Phonograph Merchandising Radio -Tv Programmingwe= Coin M
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Paid Circulation This Issue 21,917, Including 1,900 Overs( July 10, 1961 50 p BI LLBDARE..iX s-- .-! nnusIc orO.i 01 Music- Phonograph Merchandising Radio -Tv ProgrammingwE= Coin M SORD MEET SHAPING AS RIAA Board Ogles Pilot Model of New TRADE SUMMIT STARTER By PAUL ACKERMAN and REN GREVAIT Low -Cost 33- Player; See Debut in '62 NEW YORK -As dealers prepared to pack their bags for the trek to Chicago and the annual conventions of the Society Price to Disk Firms of Record Dealers of America and the Music Merchants Trade Reported Possible $15, Retail $20; Show, there was some indication that the year -old proposal by Compact Can Stack SORD for a summit conference of the record industry for Unit 15 Seven -Inch 33 -Speed Disks discussion of mutual problems would reach at least partial NEW YORK fruition. -The slay of the of which was not disclosed, was keted by a record firm under its low -cost, invited to develop such a unit. own name, Following several weeks of behind -the -scene maneuvers, automatic 33 -only- record hut it was not ruled Last week's presentation was out that the phonograph contacts and invitations to participate in the dealer, meetings, player may not be far off. At a might the culmination of part one of the carry an stamp of there were at least two important acceptances in the mill at meeting of the board of directora RIAA approval. project. The pilot unit was said to Disk manufacturer members of press time. Art Talmadge, general manager of United Artists Record of the Industry Association be capable at a Records, and President Howard Judkins. Earlier, Randy of manufacture RIAA are now expected to discuss Wood, of America (RIAA) last week, a cost disk president of Dot in to firms of less than $15. the player with their own engi- Records, had agreed to take part the meet- pilot model of such a unit was This ings. would make possible the neering staffs. with another board demonstrated and received with long- Stan Gortikov, recently named general manager of Capitol sought retail price of $19.95. meeting tentatively set for the mid- considerable enthusiasm. Stacks 15 Disks dle of Records Distributing Corporation, who had earlier tendered his August. If a majority of the More that three months ago, The unit presented employs a firms are in favor at that time, the acceptance, was forced to decline late in the week, due to RIAA people had in mind the changer capable stacking up to green will be given to the extended company meetings. Invitations to RCA Victor Vice - of light put possibility that such a player might 15 seven President and General Manager George Marek, and Columbia -inch 33 -speed records. equipment on an assembly -line be an answer to the so- called Dimensions of the unit were re- basis, with specific orders from Records President Goddard Lieberson, were declined due to "singles problem." At the time, a ported to be approximately 14 by diskeries to follow. A marketing (Confirmed on page 3) large and well- established phono- 8 by 4 inches. It is understood date of February 1962 was seen graph manufacturer, the identity that such a unit would be mar- as a strong possibility in this event. Soundtrack & Cap Tests New Album Sales Idea Score to RCA By LEE ZHITO crystallized after the test period, the rack. but the merchandise established best sellers. The deal- the plan as it now stands calls for itself will be owned by the dealer. ers' bulging browsers force retail- HOLLYWOOD Capitol Rec- - the dealer to buy the stock which In turn, the label will back up its ers to cherry -pick 'new .releases, NEW YORK RCA Victor, ords is testing a new LP merchan- - Capitol will protect on a 100 per choice of product with the 100 and to return sates -proven to "which recently landed the original dising concept using a record rack iteiis cent exchange basis. Under this ar- per cent protection. make room for more new releases. cast rights to the Broadway musi- described as "a self- contained Cap- rangement, Capitol will act as a The new merchandising concept Capitol feels that the dealer cal "Let It Ride" (BMW, July 3) itol store within a store," BMW rack jobber to the extent of deter- will be tested simultaneously in caught in this treadmill of product has landed another musical and learned last week. The rack is in- mining what selections will go into the East, Midwest, and West. inundation, loses counts. a soundtrack. These are, respec- tended for record dealers use, and on two Thirty of the expensive, specially He fails to reap the fullest salei tively, the original cast rights to is designed to spotlight the label's designed racks are being placed in benefits of new releases by allow- "Milk and Honey" and the track new releases while offering a full NARM the test areas. A special effort is ing them to get lost in the of the Italian film, "Rocco and inventory of its all- time "100 finest" WIDENING shuffle His Brothers." alb being made to select widely diver- without giving them their proper gent record showcasing -off. In a "Milk and Honey," starring According to the plan, Capitol, MEMBER ROLLS stores for locations so send des- as to test perate effort to keep pace with Robert Weede, Mimi Benzell and in effect, will rack job within the NEW YORK The Na- the rack's effectiveness the - under all industry's torrent merchandise' Molly Picon, is scheduled to open dealer's store. The label's branch tional Association of Record possible sales conditions of and surroundings. In all instances, he finds himself forced to return in New Haven, August 28, and representatives will stock the rack Merchandisers (NARM) has racks are being placed with record well -established sellers for touted in Boston. September 5. Broadway with the Capitol product they feel opened up its associate mem- dealers or at stores where the sale but untried new wares. opening is October 10 at the will enjoy the greatest sales poten- bership to suppliers and man- of disks already has been estab- After carefully studying the Martin Beck. Book is by Don tial. This includes a dozen new ufacturers of polybagging and lished. problem, to Appell, with music and lyrics by releases, given full album display, pricing material, promotion Capitol has decided Purpose take matters in its hands in Jerry Herman. Arrangements to plus an array of sales -proven cata- and display fixtures and rec- of the rack is twofold: own to properly creating this "store within a store" record the show were set by the log items comprising what it calls ord accessories. The idea, ac- showcase Capitol's new releases; to make certain rack. hopes this will be one way musical's producer, Gerard Oes- "Capitol's 100 Finest." The rack, cording to NARM executive that its It 100 top -selling catalog items of rescuing the dealer from his treicher, Joe Linhart, RCA Victor a sleek -looking piece of furniture, Secretary Jules Malamud, is are kept dilemma, at least as far as Capitol director of musicals and films, and comes complete with a perpetual to aid these manufacturers available in current inventory. has (Continued on page 13) inventory control system, designed and suppliers in building their Capitol felt that the industry's product is concerned. At the saute ever time, it will assure its own line' of to keep all items stocked in depth. relationships with both rack -mounting product avalanche continues to diminish dealer space a fall display for its new releases, Full Exchange jobbers and record manufac- turer members of NARM. for proper display of an individual and a constant availability of its 33 PLAYER TO While the final details will be label's new releases as well as its top catalog items. The rack itself occupies only SPUR JUKE BOX (Continued on page 2) NEW YORK - The intro- duction of an inexpensive home unit which plays 33's Index MERC, PHILIPS only should spur the use of to Contents juke boxes capable of playing MAPPING A. &R. 33 singles. Automatic Hot R.SB. phono- General Sides 35 Music -Phonograph PARIS Mercury a. &r. graph operators complain Programming Guide -Singles - that Intarneio ^.a. M.,:^ 14 Merchandising 12 men, and perhaps Mercury though their new machines Manufacturers News 4 by Category 27 Top LP's 22 kg,- . 12 President Irving Green, are ex- are capable of playing both Talent no B Top LP's by Category 20 Best B 27 pected to hold talks here this 45 and 33 singles, there is in- lop Market Best Se 3 week with Philips' a. &r. exe- sufficient supply and Breakouts 29 variety Music Pop Charts Vesteryoar's His l0 lang 12 cutives. The discussions will of the latter. The solution Disk De, 13 Best Buys in Records 29 center around product suit- will be found in the opening New Dec , 12 Best Selling Phonographs S Reviews able for the American market. up of a home market for the Tape Recorders 12 The Mercury a. &r. executives 33 When 1.5 Reviea, 2Q single. this home Best Selling Shset Music will include David Carroll. market grows Single Record Reviews 29 Coin in importance, in U. S. 34 Machine Operating...36 Shelby Singleton and Jack the record manufacturers will Bubbling Under the Hot 100...24 B ...:Vo'í 40 Radio -TV Programming 10 Tracy. step up their 33 single produc- Double Play Disks 4, g g 36 Hits the World The scheduled discussions tion.