Platforms, Promotion, and Product Discovery: Evidence from Spotify Playlists
JRC Digital Economy Working Paper 2018-04 Platforms, Promotion, and Product Discovery: Evidence from Spotify Playlists Luis Aguiar Joel Waldfogel (University of Minnesota and NBER) May 2018 This publication is a Working Paper by the Joint Research Centre, the European Commission’s in- house science service. It aims to provide evidence-based scientific support to the European policy- making process. The scientific output expressed does not imply a policy position of the European Commission. Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of this publication. JRC Science Hub https://ec.europa.eu/jrc JRC112023 Seville, Spain: European Commission, 2018 © European Union, 2018 Reuse is authorised provided the source is acknowledged. The reuse policy of European Commission documents is regulated by Decision 2011/833/EU (OJ L 330, 14.12.2011, p. 39). For any use or reproduction of photos or other material that is not under the EU copyright, permission must be sought directly from the copyright holders. How to cite this report: How to cite: Luis Aguiar, Joel Waldfogel, Platforms, Promotion, and Product Discovery: Evidence from Spotify Playlists ; JRC Digital Economy Working Paper 2018-04; JRC Technical Reports, JRC112023. All images © European Union 2018 Abstract Digitization has vastly increased the amount of new music produced and, because of streaming, has raised the number of songs available directly to consumers. While enhanced availability has levelled the playing field between already-prominent and new artists, creators may now be highly dependent on platform decisions about which songs and artist to promote.
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