Client Description Project Description Key Results Carpe Diem

C A S E S T U D Y

CLIENT: Client Description Carpe Diem Education is a gap year organization based in Portland, OR that offers Carpe Diem programs for students nationwide. Semester-long programs are designed for students who recently graduated high school or are in their first or second year of college. Carpe Education Diem Education’s programs are designed to safely challenge every student. Through service, travel, community and cultural exchange, students receive a unique and personal insight into themselves and the cultures they live within. Facebook has an average monthly Project Description reach of 33,735, In November 2017, Carpe Diem Education approached A.wordsmith with the goal of compared to utilizing their social media presence to raise awareness in multiple audiences: students, 10,999 in the parents and educators. A.wordsmith implemented a long-term campaign to make the organization’s social media presence more strategic, with the goal of increasing top-of- months prior to funnel awareness. Each month, A.wordsmith crafts a content calendar tied to specific campaign launch program focuses and objectives, and manage content scheduling, interaction and growth on Facebook, Instagram, and Twitter. Key Results Instagram: • 9 of the 10 top posts for impressions in the last two years were posted November 2017 – February 2018 • The 17 most-liked posts in the last two years were posted November 2017 – February 2018 • The top 18 posts for engagement in the last two years were posted November 2017 – February 2018 • Launched an Instagram story in February 2018. The March story had a completion rate of 83% and viewership increased 52% from the first story in February

Facebook: • A 9% growth in followers – a 4% increase over previous four months • Average monthly engaged users was 930, up from 578 in previous four months • Average monthly reach of 33,735, compared to 10,999 in the previous four months

Twitter: • Impressions have increased every month since November 2017 – including 12% in February • Monthly engagement rate hovers between 0.7% and 0.9%. The average for Twitter business accounts is 0.3%-0.4%