Client Description Project Description Key Results Carpe Diem Education

C A S E S T U D Y

CLIENT: Client Description Carpe Diem Carpe Diem Education provides unique “gap year” opportunities for students ranging from new high school graduates to sophomores in college. Gap years are growing in Education popularity in the United States, and Carpe Diem Education stands out from other programs by focusing on growth and transformation through experiential education, community and intercultural exchange. 48 out of the top Project Description 50 Instagram In October of 2017, Carpe Diem Education approached A.wordsmith with the goal of posts for creating an ofﬁcial strategy for their social media platforms and leveraging their word-of- engagement in mouth-power. A.wordsmith created a 12 month plan targeting Carpe Diem Education’s the last 2 years three distinct audiences: students, parents, and educators. The strategy ties the were during our organization’s social channels to their larger marketing goals. Each month, A.wordsmith crafts a full content calendar, implements the content and works to build the community initial 12-month on the channels. campaign Key Results

In the initial year long campaign:

Facebook • 268% increase in engagement, exceeding our goal of a 10% increase (778 monthly engaged users in October 2017 to 2,867 in October 2018) • Followers grew 13% • 13.3% increase in organic impressions, exceeding our goal of a 10% increase (9957 in October 2017 to 11,283 in October 2018)

Instagram • Followers grew 26% • We implemented a successful Instagram Stories initiative, featuring content directly from students and educators in the ﬁeld: • Stories have an average completion rate of 74% • 48 out of the top 50 posts for engagement in the last 2 years were during our initial 12-month campaign

Twitter • Twitter followers grew 18% • 140% increase in engagement, exceeding our goal of 10% (0.5% engagement rate in October 2017 to 1.2% engagement rate in October 2018)