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Only in Cuba Page 102 CANADIAN TRAVELLER – Delivering Destination Information Riviera Nayarit Australia Utah January 2013 ONLY IN CUBA Page 102 WIN A Trip For Two: To Florida & Utah A CANA DIAn’s Guide TO FLORIDA It’s A CANADIAN'S Beachin’ Florida’s GUIDE TO Best Sand DOING DALI & DAYTONA MICKEY, FLORIDA MANATEES & MERMAIDS Page 33 PLUS: Highlights From Around The State Publications Mail Agreement 40623544 A SPECIAL SUPPLEMENT TO T HE JANU ARY 2013 ISSUE OF Why choose WestJet Vacations? Book your clients with confidence. As Canada’s most preferred airline, WestJet knows what providing great value is all about. Your clients can count on the same exceptional value and legendary guest experience when they book an air and hotel package with WestJet Vacations. Here are just some of the few great reasons to choose WestJet Vacations for your clients’ next vacation: • Our extensive and reliable schedule. Backed by WestJet’s flight schedule, we offer thousands of packages to some of the most beautiful spots in the U.S., Mexico and the Caribbean. • Flexibility. Flexible vacation durations mean their vacation can be as long or as short as they want it to be. 5, 7, 10 days… it’s their choice. • A caring, stress-free vacation experience. Your clients will soon experience why WestJet Vacations has the best-rated customer service and the highest guest satisfaction rating in Canada.† • Great deals such as free nights, room upgrades, free breakfasts plus free accommodation and meals for kids.* • Exclusive extras like guaranteed room access by a select time, welcome gifts, late checkout, priority dining reservations and discounts on tours and spa treatments.* Let WestJet Vacations help you build your clients their next picture perfect getaway, they’ll thank you. †Based on a 2012 survey of Canadian vacationers by Leger Marketing, which found that WestJet Vacations was rated highest among the six most- used Canadian packaged vacation companies. *Certain restrictions apply. See westjetvacations.com for more details.Quebec licensee. Ontario travel agents are covered by TICO. Mailing address: 6085 Midfield Road, Toronto ON, L5P 1A2. TICO registration number 50018683. CANADIAN TRAVELLER – Delivering Destination Information EDITOR-IN-CHIEF/PUBLISHER Rex Armstead January 2013 EDITOR Volume 28 Janice Strong Issue 1 STAFF WRITER-TORONTO Merle Rosenstein DESIGN AND EDITORIAL PRODUCTION Fusion FX Design & Marketing Inc. 83 The Real Hawaii www.fusionfxdesign.com Finding Hawaiian Culture Resort-Style ASSOCIATE PUBLISHER Brad Liski 86 A Passion For Food ASSOCIATE PUBLISHER In New Orleans, To Eat Is To Let The Jennifer Prendergast Good Times Roll Tel: (416) 907-7524 WESTERN REGION SALES MANAGER 92 A Place Like No Other Myles Armstead A Sampling Of Scottsdale’s Tel: (866) 699-9933 11 Sonoran Adventures AccOUNT MANAGER Sales Development Joanne Tichborne Caribbean Tel: (416) 907-7524 4 $elling With $teve 102 Into The Blue Take a Second Look At Selling Air Travel REGIONAL RepRESENTATIVE MEXICO Azure Seas, Sapphire Skies, No Wonder Leticia Garcia Varadero Is Hot, Hot, Hot Tel: (55) 5683-5569 32 Going With The Flo’ Get Social & Get Selling Florida INTEGRATION MANAGER Kahlil Yeates 97 Money-Maker$ SUBSCRIPTIONS Intrepid’s Worldwide Catalogue Of [email protected] Kid-Friendly Packages All e-mail addresses: firstname+initialoflastname@ 98 Money-Maker$ canadiantraveller.net Coach Tours Bring Luxury Overland PUBLISHED BY 100 Money-Maker$ Uniworld Adds 13-Day Trip Through Italy 108 Money-Maker$ 102 Locomotives Open A World CHIEF EXecUTIVE OFFIceR Of Possibilities Rex Armstead World Report PRESIDENT 6 Dubai, Vancouver, England, Florida, Brad Liski Mexico 10 Loving Nature Iceland, Japan, Texas, Kenya WESTERN CANADA: EASTERN CANADA: 201-2080 Hartley Avenue WaterPark Place Nurturing Nature Drives Riviera Coquitlam, BC 11th Floor, 20 Bay Street Canada V3K 6W5 Toronto, ON Nayarit’s Development Canada M5J 2N8 Contests Tel: (866) 699-9933 Fax: (604) 699-9993 Tel: (416) 907-7524 29 Win A Trip For 2 To Utah Fax: (866) 250-6839 South Pacific Subscription Rates: Canada: $36 Per Year 75 Win A Trip For 2 To Florida USA: $54 Per Year • International: $72 Per Year 18 Aussie Primer Part 1 A Look At The Very Real Business Printed in Canada Opportunities Austral Has To Offer Canadian Publications Mail Product Sales Agreement No. 40623544. Postage paid at Vancouver, BC. Return undeliverable Canadian addresses to Circulation Dept., United States 201-2080 Hartley Avenue,Coquitlam, BC V3K 6W5. CANADIAN TRAVELLER – Delivering Destination Information 21 Discover America ON THE COVER: Riviera Nayarit Contents © copyright 2012 by ACT Communications Australia Inc. All Rights Reserved. Editorial submissions must be CUBA HAS LONG BEEN A Utah Museums, Ski Hills & Cowboys Across January 2013 accompanied by a self-addressed, stamped envelope. The FAVOURITE DESTINATION OF publisher assumes no responsibility for lost material. The U.S. Celebrate Milestones CANADIANS LOOK FOR A LITTLE ONLY IN CUBA MID-WINTER SUN. TURN TO Page 102 ISSN 1207-1463 PAGE 102 AND FIND OUT WHAt’s 22 Ancient Landscapes, Modern Living NEW IN VARADERO, ONE OF THE HOTTEST DESTINATIONS. WIN A Trip For Two: To Florida & Utah A CANADIAN’S GUIDE TO From Salt Lake City To Soaring Peaks FLORIDA It’s A CANADIAN'S Beachin’ Florida’s GUIDE TO Best Sand DOING DALI & PHOTO CREDIT: DAYTONA MICKEY, FLORIDA MANATEES & MERMAIDS Page 33 PLUS: Highlights From Around The State Publications Mail Agreement 40623544 This Is The New Utah KAMIRA/SHUTTERSTOCK.COM A SPECIAL SUPPLEMENT TO THE JANUARY 2013 ISSUE OF www.canadiantraveller.net Canadian Traveller • January 2013 3 $elling with $teve How did that happen? Another year done Some agencies stayed with air and Everything’s and dusted. It just makes it all the more continued to promote and sell airline seats apparent that time is not on our side. It is the and charged a fee. one thing that you cannot store up, bank or Here’s why you need to be back selling save. You lose it if you don’t use it – which air in 2013. That airline seat has always Up In The brings me to the next 12 months of 2013. been the first component of the sale. It Whatchagonnado? What’s the sales plan? is an integral component of almost every A number of trends seem to be booking you make. You cannot get them Air For 2013 happening and are worth looking at. We to their there from here without flying know from the push by all consortia and - unless your client is driving off, taking Take A Second Look hosts that air travel is something to get the A train, cruising from a home port or behind and to start selling once again. hoofin’ it. So you see air is in. Never left At Selling Air Travel They even have special programs that the menu. encourage members to sell more air. Here’s another thing you can do, too, If you gave up on and that is to go Air selling air tickets when Niche. That’s right. commissions dropped, You can carve out an you can get back into it What air travel niche. You can and feel good about it. become the guru of air Some commissions are was“ once travel. You are the one back. Back end override to contact for anything revenues are available fun is now a air travel related. Dates, through head office and rates, destinations, BY STEVE airline deals (they never frustrating equipment, meals, CROWHURST, CTM left the room by the way) experience. best seats, worst seats, and all it takes is to push luggage size, routes, the fact that you still sell They need memberships…that’s a air tickets. To do that whole mess of study, but means you simply have you. if you are so inclined, to look back in time you can and will set and resurrect those old ” yourself apart from the slogans. You know, the ones that go like rest. The revenue comes from your fees. this: “Airline Tickets at Airline Prices!” If you want to book the air trip too, then Using the quotes and the exclamation go ahead, make commissions. Chances mark to give the statement some urgency are there is a tour at the end of the air and oomph. booking. Insurance, too. This particular slogan was always Shall we go one up? How about selling part of the marketing plan in the ‘70s the Around the World flights? Like that? Steve Crowhurst, CTM, author, keynote and ‘80s and used on agency windows Want a niche like that? Well click over to speaker and trainer specializes in NBG – New and sandwich board signage outside the National Geographic website quickly Business Generation for the travel and tourism the agency. Now you can ramp up the as the first departure is waitlisted … industry. Visit Steve at www.sellingtravel.net technology and embed this slogan into whoops so is flight number 2 … hang on, and www.facebook.com/sellingtravel your website, right there on the landing son of a … so is flight number 3. Ah ha! or drop him a line at [email protected] page. You can talk about it socially The fourth one is still open and you have through all your social media channels a year to sell it. Phew. Well there you go. and you can tip off your customers about It takes off on December 27, 2013. The some of the super savings on air travel, per person rate is $68,950. No joke. You too. Why would you do this? Because want to sell some serious air, well there it 90 per cent of your clients are surfing is. Look for NG’s Around the World by for deals and what was once fun is now a Private Jet program.
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