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Jan Holzers, Rvca European Brand Manager Local Skate Park Article Regional Market Intelligence Brand Profiles, Buyer Science & More #87 JUNE / JULY 2017 €5 JAN HOLZERS, RVCA EUROPEAN BRAND MANAGER LOCAL SKATE PARK ARTICLE REGIONAL MARKET INTELLIGENCE BRAND PROFILES, BUYER SCIENCE & MORE RETAIL BUYER’S GUIDES: BOARDSHORTS, SWIMWEAR, SKATE FOOTWEAR, SKATE HARDGOODS, SKATE HELMETS & PROTECTION, THE GREAT OUTDOORS, HANGING SHOES ©2017 Vans, Inc. Vans, ©2017 Vans_Source87_Kwalks.indd All Pages 02/06/2017 09:41 US Editor Harry Mitchell Thompson [email protected] HELLO #87 Skate Editor Dirk Vogel Eco considerations were once considered a Show introducing a lifestyle crossover [email protected] luxury, however, with the rise of consumer section and in the States, SIA & Outdoor awareness and corporate social responsibility Retailer merging. Senior Snowboard Contributor the topic is shifting more and more into Tom Wilson-North focus. Accordingly, as the savvy consumer [email protected] strives to detangle themselves from the ties Issue 87 provides boardsports retail buyers of a disposable culture, they now require with all they need to know for walking the Senior Surf Contributor David Bianic fewer products, but made to a higher halls of this summer’s trade show season. It’s standard. Before, for example, a brand may with this in mind that we’re rebranding our [email protected] have intended for its jacket to be worn purely trend articles; goodbye Trend Reports, hello on the mountain, but now it’s expected to Retail Buyer’s Guides. As we battle through German Editor Anna Langer work in the snowy mountains, on a rainy information overload, it’s more important now [email protected] commute or for going fishing in. than ever before for retailers to trust their SOURCEs of information. Our Retail Buyer’s French Editor Marie-Laure Ducos Guides are compiled by industry specialists [email protected] We saw it a number of years ago with through brand interviews and research to snowboard brands who wanted their help retailers evaluate each season’s product Graphic Design Séréna Lutton customer to feel just as comfortable at après offerings and make better-informed buying [email protected] ski in their jacket as they did on the hill, decisions. hence cuts became slimmer and cleaner, Web Media Manager Denis Houillé allowing for outerwear to be worn discretely [email protected] on and off the mountain. These lines have So, whether enjoying this on your iPhone, continued to blur over the years and with last iPad, computer or in all its printed glory, grab summer’s explosion of wanderlust sparking a cup of coffee and enjoy our SS18 trade Proofreaders a surge in the outdoor segment, many show edition. Insa Muth, Marie-Laure Ducos, Sam Grant boardsports brands are keen for a slice of the outdoor pie. And trade shows have evolved Always Sideways, Contributors to adapt with the likes of Bright once again Harry Mitchell Thompson Jokin Arroyo, Benoît Brecq, Gordon Way, Fabien showcasing an outdoor segment, the OutDoor Editor Grisel, Franz Holler, Anna Langer, David Bianic, Joanne Clarke, Megan Dunbar, Ruth Cutts, Dave Mailman, Oliver Connelly CONTENT Advertising & Marketing P.11 CONTENTS P.52 WHY BRANDS & RETAILERS [email protected] P.12 NEWS NEED LOCAL SKATE PARKS P.14 TRADESHOW PREVIEWS P.54 BUYER SCIENCE: STREETMACHINE’S Accounts Manager P.17 SKATE HELMETS & PROTECTION HENRIK PEDERSEN [email protected] P.21 BOARDSHORTS SS18 P.57 HANGING SHOES P.25 RETAILER PROFILE, BANA, LISBON P.60 BRAND PROFILE: LEUS To Subscribe P.27 THE GREAT OUTDOORS SS18 P.61 BRAND PROFILE: TORQ www.boardsportsource.com P.33 SKATE FOOTWEAR SS18 P.62 NEW PRODUCTS [email protected] P.36 BIG WIG: RVCA’S JAN HOLZERS P.64 MARKET INTELLIGENCE P.39 SKATE HARDWARE P.70 CLASSIFIEDS Publisher P.42 WOMEN’S SWIMWEAR SS18 P.72 EVENTS [email protected] P.45 MEN’S STREETWEAR SS18 P.74 ONE EYED MONSTER P.49 WOMEN’S STREETWEAR SS18 Published by ESB On the cover: LNDSKT’s Veith Kilberth. Photo - Daniel Wagner 22 Friars Street, Sudbury Suffolk, CO10 2AA. UK No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing is published bi-monthly Boardsport SOURCE under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright © ESB. All Rights Reserved material including permission to reproduce extracts in other public works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. The views expressed www.boardsportsource.com in this publication are not those necessarily held by the Publisher. ISSN # 1478-4777 NEWS #87 NEWS #87 BIC SPORT ADDS SIC TO ITS PORTFOLIO its International Business Division. INTERNATIONAL SURFING ASSOCIATION STEVE HOLLEY APPOINTED BIC Sport has added SUP brand, SIC, to its portfolio. SIC products & ASSOCIATION OF PADDLESURF AS CEO OF HUF AND LAKAI will now be available in over 90 countries globally for both retailers MAD ENGINE ACQUIRES NEFF HEADWEAR Steve Holley has been appointed CEO of HUF and Lakai with immediate and consumers. This transaction will also mean that retailers and PROFESSIONALS WORLD TOUR effect. Holley has been acting in an interim role for the past nine service operators will now have access to a wider range of products, WITH SHAUN NEFF STEPPING IN AS CHIEF ANNOUNCE PARTNERSHIP months and has made a positive impact in that time bringing over 20 technologies and price points from a single supplier with SIC covering The International Surfing Association (ISA) & Association of Paddlesurf CREATIVE OFFICER years marketplace experience and a clear focus to the role. the premium segment of the BIC Sport offering. Mad Engine has announced that it will be adding Neff Headwear to its Professionals (APP) World Tour have announced a partnership where the ISA will take a minority ownership in the APP World Tour and will portfolio having acquired the brand from Marlin Equity Partners and SALTROCK SURFWEAR ANNOUNCES RVCA LAUNCHES NEW RETAIL CORNERS the Neff Family. With this move, Shaun Neff will be joining Mad Engine provide an official ISA sanction of all APP World Tour events. as its Chief Creative Officer with the view to continue Mad Engine’s AMBITIOUS UK GROWTH STRATEGY IN BARCELONA & HOSSEGOR growth in the licensing world. Mad Engine’s acquisition of Neff came Saltrock Surfwear has announced that it is expanding their network of RVCA have just launched two new brand spaces in Barcelona and SPY UNVEILS REVAMPED WEBSITE one month after their purchase of LRG. stores nationwide with the launch of a new strategic partnership with Hossegor, sharing retail space with fellow GSM brands Billabong and SPEARHEADED BY NEWLY APPOINTED DIGITAL fellow South West retailer, The Range. Element (Barcelona) and Element (Hossegor). The new features are DIRECTOR a combination of artist-inspired designs from their Artist Network MELON OPTICS APPOINTS ASH PALMER SPY have launched their newly revamped website which showcases Program (ANP) and garments from their SS17 range. LOADED BOARDS PARTNERS AS HEAD OF MARKETING their products whilst simultaneously promoting the brand’s unique, Bali-based eyewear brand, Melon Optics have appointed Ash Palmer aspirational lifestyle mentality. The website redesign was led by WITH PARIS TRUCKS Loaded Boards will now be in charge of the global distribution of Paris SAXX UNDERWEAR APPOINTS HKT PRODUCTS as their new Head of Marketing. Palmer previously served as EMEA newly appointed Digital Director, John Gilson, who brings a wealth Trucks via its Californian HQ. The two brands have had a close working Action Sports Manager at Monster Energy. Ash is already out in of experience to SPY having worked on a range of successful digital TO LEAD LAUNCH IN THE UK BIKE/MOTO relationship for over a decade and Paris Trucks will continue to manage Canggu, Bali with the rest of the team. improvement initiatives for leading active outdoor and technology all of their own product development and marketing. & SKATE MARKET brands. SAXX underwear has been making waves in North America for some time and now, with the demand growing across the pond, it has joined ISA INTRODUCES FIRST SUP DEVELOPMENT TTR PRO SNOWBOARDING & WORLD with HKT Products to guide its UK growth. INTRODUCING THE OUTERKNOWN FIJI PRO COURSES IN IRAN SNOWBOARD FEDERATION JOIN FORCES The ISA continues to push the sport of SUP worldwide with the first- The Fiji Pro stop on the WSL Championship Tour and Kelly Slater’s The two major bodies of competitive and grass roots snowboarding, ever development course for StandUp Paddle in Iran with the aim to clothing brand Outerknown have signed a deal, giving naming rights to FORMER VOLCOM EXEC KEVIN MEEHAN TTR Pro Snowboarding (TTR) and the World Snowboard Federation promote positive social change, promote gender equality and engage the apparel company. (WSF) have decided to become united and form one joint organisation. APPOINTED RVCA GLOBAL GM the youth. The Billabong Group has appointed Kevin Meehan as the new Global The new joint organisation will represent nations, event organisers and General Manager of RVCA, one of its three key brands. Meehan has CHRIS COTÉ LAUNCHES ACTION riders in order to shape the future of snowboarding. served as an exec for Volcom, Hurley and Burton and most recently ALL CONDITIONS MEDIA HONCHO MATT BARR SPORTS PODCAST served as President of the Americas for Volcom. Meehan was LAUNCHES ACTION SPORTS PODCAST Action sports personality Chris Coté has launched a new podcast, SIA’S BOARD UNANIMOUSLY APPROVES originally appointed as President of North America for Volcom bud Action sports agency All Conditions Media‘s founder and journalist, The Monday M.A.S.S, hosted on yewonline.com. Coté features the later moved on to cover the whole Americas region. Meehan replaces latest action sports news and interviews with pro surfers, skaters, DEAL WITH EMERALD EXPOSITION Matt Barr has launched a new action sports podcast.
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