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Ride on Jake ! GRAND PONTE NICHOLAS WALKEN, KORUA ADDICTED SHOP, LYON OCTOBRE NOVEMBRE 2019 €5 HURLEY EN EAUX FROIDES #99 RIDE ON JAKE ! TENDANCES AH 20/21 BOOTS & FIX SNOWBOARD, SPLITBOARDS, CASQUES & PROTECTIONS, STREETWEAR, SACS À DOS, SKATE SHOES, E-SHRED Nos rapports annuels font le tour des marchés ; puis l’équipe Hurley nous parle de leur grande européens, avec une escale au Royaume-Uni avancée en matière d'équipement de surf en BONJOUR où les gars d'Absolute Snow présentent une eaux froides. Nous passons aussi en revue tous théorie intéressante quant aux éventuelles les salons et démos sur neige à venir. Et, alors SOURCE#99 incidences du Brexit sur le retail snowpsorts. Le que toute notre attention se concentre sur fondateur, Paul Macnamara, nous explique que: l'hiver, saluons notre ancien rédacteur senior "Lorsque les gens réservent leurs vacances à la Snowboard, Tom Wilson-North, qui nous a fin de l’été ou en début d’automne, ils disposent quittés pour aller s'occuper de la transformation Jake Burton est décédé le 20 novembre 2019. alors d’au moins quatre jours ouvrables entre numérique du groupe Nidecker. Entre-temps, Véritable pionnier, Jake était un visionnaire qui la réservation et le départ. Ils passent ce laps Andrew Duthie, ancien gourou des produits a aidé à tracer la voie qui fait que nous glissons de temps à réfléchir au kit dont ils pourraient Whitelines, a enfilé ses bottes et… latéralement sur la neige aujourd'hui ; son avoir besoin, à l’acheter, mettant à profit toute il chausse du 47. amour inconditionnel pour le Snow - et pour l’expérience qui les a menés à prendre ces rider autant que possible - tel sera son héritage. vacances. Le Brexit les obligent à reporter leurs Animée par son amour de la culture snowboard Notre hommage en page 15. décisions : ils réservent plus tard, beaucoup plus japonaise et via les vidéos fascinantes qui tard. Ce qui réduit les jours ouvrables de moitié; véhiculent son image, KORUA Shapes est En début d'hiver, les chutes de neige ont été puis, entre les deux, il y a Noël qui entame leur devenue une des marques les plus intéressantes mitigées à travers l'Europe, les stations les plus budget. Le revenu disponible entre la réservation du monde du snowboard, ces dernières années. hautes bénéficiant de bonnes charges, bien que et le départ est réduit de moitié, voire plus Dans l'interview Grand Ponte de ce 99ème sporadiques ; mais, par endroits, d'étranges probablement". Pour en savoir plus sur l'état numéro, nous nous sommes posés avec le conditions météo ont fait fondre cet or blanc de du marché des boardsports au Royaume-Uni, cofondateur, Nicholas Walken, pour explorer la début de saison. Qu'en sera-t-il pour la suite, en France, en Allemagne, en Italie et en Suisse, vision qui sous-tend leur succès. seules les pelures d'un oignon pourraient le dire; rendez-vous en page 69. pour le reste, SOURCE Mag est toujours là pour RIDE ON, JAKE! décrypter l'actu. Côté retail, place à Addicted Shop à Lyon, en Harry Mitchell Thompson France, le détaillant à l'honneur dans ce numéro Editorr CONTENT Page 15 - Ride on, Jake ! Page 40 - Grand Ponte : Page 60 - Portrait : WeeDo Nicholas Wollken, Korua Page 16 - News Page 62 - Portrait : Dewerstone Page 43 - Détaillant du mois : Absolute, Lyon Page 19 – Salons & Démos On-Snow Page 64 - Portrait : Gogglesoc Page 45 - Casques Snow Page 23 - Boots Snow Page 65 - Portrait : Slash By GiGi Page 27 - Fix Snow Page 49 - Protections Snow Page 66 - Nouveautés Page 31 - Skate Shoes Page 51 - Hurley en eaux froides Page 69 - Marchés européens Page 35 - Sacs à dos Techniques Page 53 - E-Shred Page 36 - Streetwear Hommes Page 55 - Splitboards Page 78 - Agenda Page 39 - Streetwear Femmes Page 59 - Portrait : Remind Insoles Page 80 - Dans l'œil du Cyclope TEAM Editor Harry Mitchell Thompson German Editor Natalia Maruniak Contributors Jokin Arroyo, Benoît To Subscribe [email protected] [email protected] Brecq, Gordon Way, Fabien Grisel, boardsportsource.com Franz Holler, David Bianic, Ruth [email protected] Skate Editor Dirk Vogel French Editor Marie-Laure Ducos Cutts, Oliver Connelly, Andres Del- [email protected] [email protected] gado, Emily Adderson, Sissy Herant, Publisher Dana Miskulnig [email protected] Senior Snowboard Contributor Graphic Design Adrien Ballanger Tom Wilson-North [email protected] Advertising & Marketing Published by ESB [email protected] Clive Ripley 22 Friars Street, Sudbury Proofreaders Natalia Maruniak, [email protected] Suffolk, CO10 2AA. UK Senior Surf Contributor Marie-Laure Ducos, Sam Grant Boardsport SOURCE David Bianic Accounts Manager is published bi-monthly [email protected] [email protected] © ESB. All Rights Reserved boardsportsource.com No part of this publication may be reproduced or transmitted in any form or by any means, in other public works shall be made to the publishers. Full acknowledgement of author, or stored in any retrieval system of any nature without prior written permission, except publisher and source must be given. The views expressed in this publication are not those for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application necessarily held by the Publisher. ISSN # 1478-4777 for permission for use of copyright material including permission to reproduce extracts On the cover Jake Burton RIDE ON, JAKE ! / Hommage à Jake Burton, par Remi Forsans. du Snowboard, en développant la première fixation à spoiler pour bottes souple,s en opposition aux fixations à plaques pour chaussures rigides plus proches de l’esprit du ski. C’est en 1985 que Jake Burton rencontrait Hermann Kapferer, au SIA tradeshow de Las Vegas. De retour en Autriche, où ils se sont installés avec Donna, Jake a demandé à Hermann d’entrer dans les affaires, avec lui et Donna, pour fonder le QG européen de Burton Snowboards. Alors que Donna s'occupait de la facturation et l'exportation, Jake était responsable des ventes et du marketing, tandis qu’Hermann devenait directeur général et suivait les comptes. Durant deux ans, ils ont ainsi fourni 30 pays différents et sponsorisé plusieurs top rideurs européens, comme Peter Bauer, Jean Nerva, Pietro Colturi, Christine Rauter, Dieter Happ, Martin Freinademetz, Tommi Pittracher et Max Plötzender. Depuis, Burton Sportartikel a embauché environ 100 salariés dans 10 pays différents. Ce qui a toujours singularisé Burton snowboards, c’est que, depuis le premier jour, ils se sont concentrés sur le développement et la fabrication des meilleurs produits snowboard possible, ainsi qu’à l’amélioration du sport Snowboard. Ils se sont passionnés et impliqués à 100 % dans le Snowboard, sans perdre leur âme dans des diversifications douteuses. Ils ont gagné toutes les plus grandes compétitions mondiales, les très contestés JO inclus. Ils ont soutenu les meilleurs athlètes de l’histoire : Terje Haakonsen, Craig Kelly, Shaun White, Kelly Clark et tant d’autres… Jake a toujours été précurseur dans beaucoup de secteurs du Snowboard. L'innovation était primordiale pour lui, et elle l’a toujours été. Il gardait un œil sur la façon de faire vivre le sport, depuis les animations grand public, jusqu'aux événements pros. Préoccupé par la dégradation du climat et de l’environnement, le BMC (Burton Manufacturing Centre), dans le Vermont, est passé par des investissements importants dans des technologies éco- responsables. Des produits spécifiques ont été créés au moment de lancer le GMP (Green Mountain Project). Par la suite, Jake a décidé de couvrir toutes les catégories de produits boardsports et de se positionner comme une société lifestyle, qui comprend le snowboard, le skate et le surf. Avec l'achat de DNA et Burton est mort. Il nous a quitté le 20 novembre Channel Island, ce processus a été achevé. 2019, à Burlington dans le Vermont-USA. Cette date restera à jamais gravée comme celle de la La suite de l’histoire, c’est que malgré le déclin du marché du Jake snowboard, Jake a su maintenir son entreprise et l’esprit de son disparition d’un des plus grands pionniers des sports de glisse du 20éme siècle. Jake aura lutté des années durant contre un cancer qui entreprise a un niveau rarement égalé. a fini par l’emporter. Il nous laisse une responsabilité en héritage, celle de pratiquer le Snowboard autant que nous le pourrons, car Il est probable que le chiffre d’affaires cumulé par le groupe, resté SEE YOU AT c’était son crédo : prendre sa board et aller dans les montagnes familial et sous contrôle de Jake et Donna, ait pu un temps venir pour glisser et surfer la neige le plus souvent possible. Sa vision du largement concurrencer celui des majors du ski et, pourquoi pas, SHOPS 1ST TRY bonheur ! dominer le petit monde des entreprises de sport d’hiver. Dans le milieu des années 2000, Burton était le leader incontestable du Jake est né en 1954 à New York. Son premier contact avec la glisse snowboard, sur tous les continents et dans tous les segments de marché. VIMANASNOW.COM a commencé à la fin des années 60 sur un Snurfer, l’invention de Aapo Enqvist and his signature Continental Team Board Sherman Poppen. C’est sur la fin des années 70 qu’il a créé Burton Photo: Markku Koski Board, dans une grange du Vermont. Son mariage avec Donna, au En 2011, c’est par un courrier électronique que Jake a informé début des années 80, a été le point de départ de la saga Burton ses équipes de son cancer. En 2015, alors en rémission, on lui a Snowboards. Même s’il n’a pas été l’inventeur du sport Snowboard diagnostiqué le syndrome de Miller Fisher. En 2016, Donna a pris, (on parle plutôt d’une vision de Dimitrij Milovitch et de Tom Sims), alors, la présidence du groupe, permettant à Jake le recul nécessaire Jake a été le premier à déposer un brevet après avoir intégré des pour se soigner.
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