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Big Wig Shaper Johnny Cabianca Pukas Rise From BIG WIG SHAPER JOHNNY CABIANCA PUKAS RISE FROM THE ASHES REGIONAL MARKET NEWS THE RISE OF THE ACTION SPORTS PODCAST APRIL/MAY 2019 €5 #96 RETAIL BUYER’S GUIDES SURFBOARDS, FOAMIES, SUNGLASSES, SUP, UNDERWEAR, LONGBOARDS, WAKEBOARDING VESTS JOHN JOHN FLORENCE BOB HURLEY Hurley_Europe_Ads.indd 3 1/14/19 3:09 PM THE COUNT Sunglasses 2019 Overview-H20-KAYAK-SPREAD.indd 2-3 4/2/19 3:05 PM HELLO true greats of our industry and we catch up with this product group has exploded in the past 18 SOURCE#96 the team nearly two years after the horrific fire months with OG brands such as Catch Surf and that ripped through their factory, leaving them Softech now joined by a raft of new players in with no choice but to roll up their sleeves and the game. Our Surf Editor, SW France-based start from scratch (p.20). David Bianic took charge of this new article for Welcome to the new-look BoardSport SOURCE us and also penned our surfboard (p.15) and Magazine. We’ve been working hard on our sexy Just as PUKAS started a new chapter in their SUP (p.45) Retail Buyer’s Guides for our first surf new magazine design to make sure we’re beach- history, our media landscape has also ushered issue of 2019. bod ready for summer 2019 and we have some in a new dawn with the rise of the action sports 5 star content to celebrate with. Christening our podcast. The medium has filled a time of day Also new for this issue, we debut our first ever new look Big Wig interviewee spot is Johnny where we are alone and hungry for content – Portuguese Market Insight, where we look at Cabianca, the man who’s made surfboards for the current world champ, Gabriel Medina for commuting, driving, dog walking, gym etc - but a surf market that’s booming; having a direct a decade. Dig in to page 36 to hear Johnny’s without the ability to fully engage in our smart impact on tourism and therefore the economy of thoughts on robots in surfboard shaping, find phone. We speak with three of our industry’s this wave rich nation. out why the Brazilian decided to set up shop in finest podcasters to explore the hype (p.26). the Basque Country nearly 20 years ago and we Here’s to a prosperous summer with good hear his story of growing up with Medina’s step- Like our target audience, the retailer, here at waves, good weather and plenty of surf and dad, Charles. SOURCE we’re constantly looking to diversify our skate. product offering as we strive to make hay while Staying in the Basque Country we speak the sun shines. A new category for this issue Always Sideways to a company synonymous with surfboard is the inclusion of softboards (p.23), a former Harry Mitchell Thompson manufacturing and retail. PUKAS are one of the sub category of our surfboards trend report, Editor CONTENT P.09 - Contents P.27 - Retail Buyer’s Guide: P.52 - Retail Buyer’s Guide: P.11 - News Sunglasses 2019 Wakeboarding Vests 2019 P.54 - Retail Buyer’s Guide: P.13 - Tradeshow P.36 - Big Wig Interview: Underwear SS20 & On Snow Demo Reviews Johnny Cabianca, Basque Country Surf Company P.56 - Brand Profile: Gara Splitboards P.15 - Retail Buyer’s Guide: P.57 - Brand Profile: Gorilla Surf Surfboards 2019 P.39 - Retail Buyer’s Guide: Longboards 2019 P.58 - Brand Profile: Blue Soup P.20 - PUKAS Talk Biz P.43 - Buyer Science: Edinburgh’s P.59 - Brand Profile: Mizu & Rising From The Ashes Freeze Pro Shop P.61 - Market Insight P.23 - Retail Buyer’s Guide: Foamie Surfboards 2019 P.45 - Retail Buyer’s Guide: SUP 2019 P.66 - Classifieds P.50 - New Products P.26 - The Rise Of The Action P.69 - One Eyed Monster Sports Podcast P.73 - Events TEAM Editor Harry Mitchell Thompson German Editor Natalia Maruniak Contributors Jokin Arroyo, Benoît To Subscribe [email protected] [email protected] Brecq, Gordon Way, Fabien Grisel, boardsportsource.com Franz Holler, David Bianic, Ruth [email protected] Skate Editor Dirk Vogel French Editor Marie-Laure Ducos Cutts, Oliver Connelly, Andres [email protected] [email protected] Delgado, Emily Adderson, Sissy Publisher Herant, Dana Miskulnig [email protected] Senior Snowboard Contributor Graphic Design Adrien Ballanger Tom Wilson-North [email protected] Advertising & Marketing Published by ESB [email protected] Clive Ripley 22 Friars Street, Sudbury Proofreaders Natalia Maruniak, [email protected] Suffolk, CO10 2AA. UK Senior Surf Contributor Marie-Laure Ducos, Sam Grant Boardsport SOURCE David Bianic Accounts Manager is published bi-monthly [email protected] [email protected] © ESB. All Rights Reserved boardsportsource.com No part of this publication may be reproduced or transmitted in any form or by any means, in other public works shall be made to the publishers. Full acknowledgement of author, or stored in any retrieval system of any nature without prior written permission, except publisher and source must be given. The views expressed in this publication are not those for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application necessarily held by the Publisher. ISSN # 1478-4777 for permission for use of copyright material including permission to reproduce extracts On the cover Pukas' Adur Letamendia surfing the Pukas Pegaso by Chris Christenson. Photo by Carles Medina NEWS - ARBOR ANNOUNCE THE ADDITION OF THREE NEW MEMBERS IN THE SNOWBOARD MANAGEMENT DEPARTMENT #96 Arbor announced that they will be taking on three new members in their management team. Ben Hayes will be joining the team as Product Director, John Crouch as Global Sales Manager and Dave Marx as Global Marketing Manager. - TRANSWORLD SNOWBOARDING CLOSES & SKATEBOARDING CEASES PRINT It’s with a heavy heart that we report the closure of legendary snowboarding - magazine Transworld Snowboarding, while the print output of Transworld THE 2019 INTERNATIONAL REPORT ON MOUNTAIN & SNOW Skateboarding will also cease as of April 2019. Acquired by heavyweight TOURISM: 17/18 SEASON POSTS 4TH BEST PARTICIPATION American publishing house, American Media last month, TW Skate & Snow FIGURES SINCE YEAR 2000 were two of 14 titles purchased from TEN: Publishing’s Adventure Sports Network. Snowboarder will be the sole snowboarding brand of the new The 17/18 season saw the 4th best year for attendance figures since the turn Adventure Sports Network Group, part of American Media’s Active Lifestyle of the millenium and despite the Western World’s figures being somewhat Group. stagnant, Scandinavia has been performing well. The Southern Hemisphere just posted its best ever year, while China moves to number 3 worldwide - in terms of number of national skiers behind the US and Germany. FEMALE SKATEBOARDERS FEATURED ON BILLBOARDS Interestingly, the Winter Olympics had no effect on S.Korea’s snowsports IN TIME SQUARE riders, with the country’s participation levels still on the decline. On March 3, 2019, professional skateboarder and founder of Girl is NOT a - 4 Letter Word, Cindy Whitehead, launched two billboards in Times Square KINC APPOINTED AS UK COMMUNICATIONS AGENCY featuring female skateboarders in promotion of Women’s History Month. - FOR SOLE TECHNOLOGY Sole Technology have appointed KINC as their new PR agency for etnies, éS GLASSING PORTUGAL ANNOUNCE DISTRIBUTION throughout the UK with the aim to drive etnies and éS’s presence in & MANUFACTURING OF SAXON LOOKER’S SURFBOARDS the streetwear fashion industry. Glassing Portugal will be producing and distributing Native Surfboards - shaped by Saxon Looker throughout Europe. Adding to their already eco- friendly portfolio of brands Saxon Looker’s surfboards will be a great STEVE DOUGLAS ON REFORMING NEW DEAL SKATEBOARDS addition with his already strong EPS designs. TO CELEBRA TE 30TH ANNIVERSARY - Skate industry heavyweight Steve Douglas is relaunching New Deal, the brand he launched with Paul Schmitt and Andy Howell back in the early LYNDSAY MCLAREN APPOINTED MARKETING DIRECTOR 90s. Produced and distributed through Dwindle, New Deal will feature FOR UK AGENCY OUT OF STEP (BRIXTON, HUF, only artwork and models from their early 90s heyday alongside some THE HUNDREDS, HEX) exciting sounding marketing initiatives including re-release videos and an Out Of Step Ltd, UK street and skate wear agency and distributor for upcoming documentary. Steve says they’ll throw a huge party slated in LA HUF, The Hundreds, Brixton and HEX have appointed Lyndsay McLaren as this September and Co-Founder Andy Howell has featured in this Spring’s Marketing Director. McLaren has formerly worked for Canoe and Ultra Sport Supreme t-shirt drop. in the UK across brands including The Arbor Collective, Nitro Snowboards, - Puma, Patagonia, Rab and Canada Goose. WSL WELCOMES BACK NEW AND EXISTING SPONSORS - FOR NEW SEASON K2 SPORTS EUROPE PERSONNEL CHANGE: MAX ANSELSTETTER With the World Surf League Championship Tour kicking off this week, the & SEBASTIAN SCHMITZ WITH NEW POSITIONS WSL welcomes back new and existing sponsors. Returning sponsors are Max Anselstetter appointed as the new Marketing Manager K2 Sports Quiksilver, Roxy, Rip Curl, Billabong, Vans, Boost Mobile, Hydro Flask, Europe and Sebastian Schmitz as the new K2 marketing coordinator. MEO, Woolmark, Swatch, Barefoot, Jose Cuervo, Polo Blue, TropicSport and - many others while new partners include: Red Bull, Breitling, Outerknown, FALLEN FOOTWEAR TO RE-LAUNCH Harley-Davidson, BFGoodrich, Boost Mobile and New York State Division of After two years off the market, Fallen Footwear, founded by Jamie Thomas, Tourism. is making a come back having been acquired for a global re-launch by its - original distributor, Town Connection. VOLCOM ACQUIRED BY AUTHENTIC BRANDS GROUP - Authentic Brands Group have purchased the intellectual property of Volcom KIEREN PERROW STEPS DOWN AS WSL COMMISSIONER, from Kering S.A.
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