Big Wig Hurley Emea Covid-19 Biz Strategies June 2020 €5 #101
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BIG WIG HURLEY EMEA COVID-19 BIZ STRATEGIES JUNE 2020 €5 #101 RETAIL BUYER’S GUIDES SURFBOARDS, SUNGLASSES, SUP, LONGBOARDS, IMPACT VESTS, KITES DURA-CORD WITH SPEED POCKETS ZERO DISTRACTION ANKLE CUFF CLOSURE SILICONE ANKLE GRIPS INTRODUCING THE INFINITE FLEX KAIMANA 360° LEASH ENDS The ultimate fusion of strength, comfort, and ingenuity, delivering the freedom of a leash-less feel. THIN LINE RAILSAVER SYSTEM ALWAYS TRUSTED. EVER PROGRESSING. DAKINE.COM 2 3 4 5 Reduce your impact by making one. Every Dragon Upcycled frame is made from the waste of 5 plastic bottles. cycled #GetUp ©2020 Marchon Eyewear Inc. Style Shown: DR RENEW LL ION 6 7 which ultimately help you diversity to be a flash in EDITORIAL do your job better, will be the pan and while our plan CONTENT behind a paywall. and learnings continue to SOURCE#101 P.08 Contents evolve, we can promise P.36 Retail Buyer’s Guide: P.78 Market Insight: This issue contains our our readership that in the P.10 News SUP 2020 Austrian + Italian usual Retail Buyer’s future we will do better at Guides to help retailers showcasing our industry’s P.14 How COVID-19 Affected P.48 Retail Expertise: Blue P.80 Brand Profile: see what’s trending in people of colour, the Euro Boardsport Industry Tomato CEO Adam Ellis Landyachtz summer 2020 categories, COVID-19’s effect on the brands they work for and P.18 Market Insight: German boardsports industry has but we also speak with the art they do. We’ll also P.52 Retail Buyer’s Guide: P.75 Retail Buyer’s Guide: been seismic and combining retailers, distributors and be encouraging brands P.20 Wasted Talent On COVID Sunglasses 2020 Impact Vests 2020 its economic devastation brands from across the and media to make the continent to present a P.24 Market Insight: French P.63 Market Insight: Swiss P.82 Retail Buyer’s Guide: with the rapid nature at boardsports world a more Kites 2020 which news unfolded, detailed overview of how welcoming and accepting P.26 Retail Buyer’s Guide: P.64 Brand Profile: our work at SOURCE the pandemic has disrupted community for people Surfboards 2020 Play Snowboards P.90 New Products became pivotal. Working business and also do of colour. This doesn’t P.66 Retail Buyer’s Guide: P.92 Brand Profile: in boardsports media our best to seek out any mean just one campaign, P.30 Market Insight: UK potential opportunities. Longboards 2020 Sen No Sen means ‘real’ journalism or one front cover. This P.32 Big Wig Interview: is a rarity, but a severe doesn’t mean just using P.72 Brand Profile: P.94 Opportunities For this issue we’ve made Javier Carrera, Hurley lack in communication black models to represent EMEA CEO Bark Paddleboards running up and down the the decision to publish a brand’s new ‘urban’ a digital-only version of business ladder meant we collection. This means the magazine because had to step in and speak systemic change; change coronavirus has seen a with retailers, brands and we’ve not even begun to downturn in business with TEAM manufacturers to fill in the brands reducing marketing scrape the surface of and gaps. It’s been the most Editor Harry German Editor Contributors Benoît Brecq, To Subscribe spend until they have more change we cannot be afraid challenging time in my of. To believe boardsports Mitchell Thompson Natalia Maruniak Gordon Way, Fabien Grisel, boardsportsource.com clarity going forward. As harry@boardsportsource. [email protected] Franz Holler, David Bianic, subs@boardsportsource. nine years at the magazine, things become clearer, we are inclusive is untrue - the com Ruth Cutts, Dana Miskulnig, com but it also delivered the look forward to resuming lack of people of colour French Editor Sydney Bohannan, Max Mul- ler-Wende most rewarding output. our printed issue and in the line-up and on the Skate Editor Dirk Vogel Marie-Laure Ducos Publisher To continue delivering this [email protected] ducos@boardsportsource. publisher@boardsport- returning to business as mountain proves we must com Advertising & Marketing source.com high level of reporting, normal. do more. Only by creating a Snowboard Contributor Clive Ripley we need to increase our more outwardly welcoming, Andrew Duthie Graphic Design clive@boardsportsource. Published by ESB resources. We want to inviting and diverse offering duthie@boardsportsource. Adrien Ballanger com 22 Friars Street, Sudbury Our network at SOURCE com ballanger@boardsport- Suffolk, CO10 2AA. UK continue bringing you in- Magazine is our most can we expect to see a source.com Accounts Manager depth reports and analysis valuable asset and in more diverse future for Senior Surf Contributor accounts@boardsport- Boardsport SOURCE of trending topics and in response to the Black boardsports. Please get David Bianic Proofreaders Natalia Ma- source.com is published bi-monthly order to do this we will in touch with me to help david@boardsportsource. runiak, Marie-Laure Ducos, © ESB. All Rights Reserved Lives Matter movement com Sam Grant be introducing an online we’ve been speaking with further the conversation. boardsportsource.com paid subscription platform. people on both sides of Our daily news and brand the Atlantic; media, brands Always Sideways, features will remain free to Forever Listening No part of this publication may be reproduced or transmitted in any to reproduce extracts in other public works shall be made to the and retailers to explore form or by any means, or stored in any retrieval system of any nature publishers. Full acknowledgement of author, publisher and source consume, but our unique ways that will allow us to without prior written permission, except for permitted fair dealing must be given. The views expressed in this publication are not those under the Copyright Designs and Patents Act 1988. Application necessarily held by the Publisher. ISSN # 1478-4777 content (trend analysis, affect real change. We don’t Harry Mitchell Thompson for permission for use of copyright material including permission reports and key interviews), want our commitment to Editor-in-Chief On the cover On the cover Adidas UK skate/snow Key Account Manager, Chris Chatt at Graystone Action Sports, Manchester. Photo by James North. 8 9 - global reach of WSL. Logan has served NEWS - John Lacy Promoted To CEO Of Burton as President of Media and Content for the #101 Etnies X Trees For The Future After having worked in a huge variety of WSL for one year, formerly serving as Reach 2 Million Trees Goal departments and roles at Burton since President of the Oprah Winfrey Network. etnies X Trees for the Future have 1997, John Lacy has been promoted to - reached their goal of planting 2 million CEO, with Donna Carpenter assuming HLC Distribution Partners With Plan B trees by 2020 as a result of their ‘Buy a the position of Chair of the Board. HLC Distribution, the owners of the Shoe, Plant a Tree’ project, launched in - largest skateboard factory in the EMEA 2011. The project is expanding for 2020 Patagonia Opens Second UK Store In area, has partnered with Plan B as their and one tree will be donated to Trees for Bristol new producers and distributors across the Future with every shoe purchase. Patagonia opened its second brand store Europe, Middle East and Africa. - in the UK; the new Bristol shop aims to - Surfdome Collabs With Patagonia combine retail with community events Reef Partners With Multiple To Reduce Plastic Use and promotion. Distributors Across EMEA ‘Plastic Cutback’ is the new initiative - Across EMEA, Reef has newly partnered - launched by Surfdome, in collaboration Manera Wetsuits Expands Into Surf: with multiple leading footwear Thomas Delfino, Sage Kotsenburg with Patagonia, to try and find Adds Dion Agius & Brendon Gibbens To distributors. Brand President at Reef, & Gabe Ferguson Join K2 Snowboarding alternatives for the poly bags used The Team Mike Jensen says that the partnerships K2 Snowboarding welcomes French in manufacturing, transportation and Manera progresses to a multisport focus will aid business growth and promote rider Thomas Delfino to their team along product-to-customer sales. A 3 month after years of primarily working in the deep consumer connections. with youngster Gabe Ferguson, who’s trial is currently taking place. kitesurfing business. To support this - been known on the competitive scene - new business direction, Manera will be Phillipe Gouzes Appointed Head since he was just 14 years old, and Sage Boardriders Sells XCEL Wetsuits partnering with water sport athletes, Of Sales And Development At Awayco Kotsenburg, US Olympic Snowboard Boardriders has sold Xcel wetsuits to starting with Brendon Gibbens and Dion Focusing on experiences, Awayco aims Slopestyle gold medallist. Colorado-based ZG Collective, parent Agius. to reduce overproduction and waste, - company to snowsports glove company - remove the stress of travelling with oversized – and lots of – baggage and Arbor Snowboards Enlists Eddie Wall Level. Boardriders CEO Dave Tanner Hurley EMEA Business Acquired As Sole Entity By Former Nike Employees cut down on household clutter. They As Product Manager says the wetsuit brand constitutes less Hurley EMEA has been acquired as a do so by ensuring the best equipment Arbor’s snowboard division adds a than 1% of their global sales “so it just sole entity by two former employees is available for renting anywhere. new member to its management team, made sense to focus our efforts on of Nike. David Meire previously served Recently, Awayco appointed industry vet building upon the brand’s momentum growing our larger brands and finding in GM & VP roles at Nike for 20+ years Phillippe Gouzes (formerly Rossignol, heading into its 25th year in business, a great home for Xcel. We thank the and Javier Carrera also served in GM & Burton, Nixon & Boardriders) as Head of and beyond.