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Contesting the Lifestyle Marketing and Sponsorship of Female Surfers
Making Waves: Contesting the Lifestyle Marketing and Sponsorship of Female Surfers Author Franklin, Roslyn Published 2012 Thesis Type Thesis (PhD Doctorate) School School of Education and Professional Studies DOI https://doi.org/10.25904/1912/2170 Copyright Statement The author owns the copyright in this thesis, unless stated otherwise. Downloaded from http://hdl.handle.net/10072/367960 Griffith Research Online https://research-repository.griffith.edu.au MAKING WAVES Making waves: Contesting the lifestyle marketing and sponsorship of female surfers Roslyn Franklin DipTPE, BEd, MEd School of Education and Professional Studies Griffith University Gold Coast campus Submitted in fulfilment of The requirements of the degree of Doctor of Philosophy April 2012 MAKING WAVES 2 Abstract The surfing industry is a multi-billion dollar a year global business (Gladdon, 2002). Professional female surfers, in particular, are drawing greater media attention than ever before and are seen by surf companies as the perfect vehicle to develop this global industry further. Because lifestyle branding has been developed as a modern marketing strategy, this thesis examines the lifestyle marketing practices of the three major surfing companies Billabong, Rip Curl and Quicksilver/Roxy through an investigation of the sponsorship experiences of fifteen sponsored female surfers. The research paradigm guiding this study is an interpretive approach that applies Doris Lessing’s (1991) concept of conformity and Michel Foucault’s (1979) notion of surveillance and the technologies of the self. An ethnographic approach was utilised to examine the main research purpose, namely to: determine the impact of lifestyle marketing by Billabong, Rip Curl and Quicksilver/Roxy on sponsored female surfers. -
Nummer 31/17 02 Augustus 2017 Nummer 31/17 2 02 Augustus 2017
Nummer 31/17 02 augustus 2017 Nummer 31/17 2 02 augustus 2017 Inleiding Introduction Hoofdblad Patent Bulletin Het Blad de Industriële Eigendom verschijnt The Patent Bulletin appears on the 3rd working op de derde werkdag van een week. Indien day of each week. If the Netherlands Patent Office Octrooicentrum Nederland op deze dag is is closed to the public on the above mentioned gesloten, wordt de verschijningsdag van het blad day, the date of issue of the Bulletin is the first verschoven naar de eerstvolgende werkdag, working day thereafter, on which the Office is waarop Octrooicentrum Nederland is geopend. Het open. Each issue of the Bulletin consists of 14 blad verschijnt alleen in elektronische vorm. Elk headings. nummer van het blad bestaat uit 14 rubrieken. Bijblad Official Journal Verschijnt vier keer per jaar (januari, april, juli, Appears four times a year (January, April, July, oktober) in elektronische vorm via www.rvo.nl/ October) in electronic form on the www.rvo.nl/ octrooien. Het Bijblad bevat officiële mededelingen octrooien. The Official Journal contains en andere wetenswaardigheden waarmee announcements and other things worth knowing Octrooicentrum Nederland en zijn klanten te for the benefit of the Netherlands Patent Office and maken hebben. its customers. Abonnementsprijzen per (kalender)jaar: Subscription rates per calendar year: Hoofdblad en Bijblad: verschijnt gratis Patent Bulletin and Official Journal: free of in elektronische vorm op de website van charge in electronic form on the website of the Octrooicentrum -
NEW B2B Website, Now LIVE…
AUGUST 2018 £3.50 sportsSPORTS OUTDOOR CYCLING RUNNINGinsight FITNESS TRADE sports-insight.co.uk OUTDOOR INTERVIEW RETAIL LIVING LIFE A BROKEN NECK FACE TO FACE WITH ON THE EDGE P.36 CAN’T STOP TIM P.45 A DIGITAL FUTURE P.30 EUROPE’S NO.1 SPORTS WHOLESALER NEW B2B Website, now LIVE… reydonsports.comsee page 17… OUR LATEST DEVELOPMENT... THE PERFORMANCE SUPERLIGHT As it says on the package these are superlight... weighing in at 52 grams (based on size Medium). Specially designed for all race/extreme sporting activities to training hard at the Gym, the Performance Super Light range sports quick drying mesh fabrics with strong breathability and wicking capabilities. Incorporating the PackageFront™, designed for ultimate comfort by reducing heat transfer and restricting package movement without compromising support. Extremely curved panels combined with innovative use of elastic fabric seams lift the user experience to a new level. All products incorporate flat-lock seams and super soft oeko-tex certified fabrics for superior comfort and breathability. We are also pleased to announce that a women’s range is now available to buy in the UK, 3 style are currently available Superlight, Performance and Wood. For more information on comfyballs and how you can get your hands on a pair please contact official UK distributor Solo Sports Brands Ltd. Tel: 015396 22322 Email: [email protected] Web: www.comfyballs.co.uk Think Soccer, BUY ® SAMBA All our new products are now in stock and available for you to buy. • 24 hour delivery • £100 Minimum Carriage Paid Order • Dedicated Field and Telesales Team For more information contact Samba on 01282 860077, [email protected] or contact your local sales representative. -
Jan Holzers, Rvca European Brand Manager Local Skate Park Article Regional Market Intelligence Brand Profiles, Buyer Science & More
#87 JUNE / JULY 2017 €5 JAN HOLZERS, RVCA EUROPEAN BRAND MANAGER LOCAL SKATE PARK ARTICLE REGIONAL MARKET INTELLIGENCE BRAND PROFILES, BUYER SCIENCE & MORE RETAIL BUYER’S GUIDES: BOARDSHORTS, SWIMWEAR, SKATE FOOTWEAR, SKATE HARDGOODS, SKATE HELMETS & PROTECTION, THE GREAT OUTDOORS, HANGING SHOES ©2017 Vans, Inc. Vans, ©2017 Vans_Source87_Kwalks.indd All Pages 02/06/2017 09:41 US Editor Harry Mitchell Thompson [email protected] HELLO #87 Skate Editor Dirk Vogel Eco considerations were once considered a Show introducing a lifestyle crossover [email protected] luxury, however, with the rise of consumer section and in the States, SIA & Outdoor awareness and corporate social responsibility Retailer merging. Senior Snowboard Contributor the topic is shifting more and more into Tom Wilson-North focus. Accordingly, as the savvy consumer [email protected] strives to detangle themselves from the ties Issue 87 provides boardsports retail buyers of a disposable culture, they now require with all they need to know for walking the Senior Surf Contributor David Bianic fewer products, but made to a higher halls of this summer’s trade show season. It’s standard. Before, for example, a brand may with this in mind that we’re rebranding our [email protected] have intended for its jacket to be worn purely trend articles; goodbye Trend Reports, hello on the mountain, but now it’s expected to Retail Buyer’s Guides. As we battle through German Editor Anna Langer work in the snowy mountains, on a rainy information overload, it’s more important now [email protected] commute or for going fishing in. than ever before for retailers to trust their SOURCEs of information. -
Talking Points 2019/2020
TALKING POINTS 2019/2020 Chill inspires youth to overcome challenges through boardsports. We’re currently in 15 cities across North America, reaching over 1,900 youth annually, wtih over 25,000 served since inception! We work with social service agencies, mental health agencies, foster care programs, juvenile justice programs, and schools in local communities to select youth participants. Chill is a positive youth development program where boardsports become a vehicle for empowerment founded in 1995 by Jake and Donna Carpenter, owners of Burton Snowboards. Revolving around a core value-driven curriculum, Chill programs consist of experiential learning activities, reflection, and discussion, paired with boardsport lessons. Chill’s six core values provide youth with a foundation and framework for learning and growth, supported and enhanced through on-board progression and adult mentorship. Chill removes all barriers to accessing boardsports by providing youth with everything they need to get after it, at absolutely no cost; we rely on the generosity of individual and corporate donors. Every donation helps and no amount is too small to help youth who would otherwise not have the opportunity to experience the joys of snowboarding, surfing, skateboarding, or stand-up paddleboarding. Our current cities and sports offered: BALTIMORE: Skate | Snow NEW YORK CITY: Skate | Surf | Snow BOSTON: Skate | SUP | Surf | Snow PORTLAND: Skate | SUP | Surf | Snow BURLINGTON: Skate | SUP | Snow RENO: Snow CHICAGO: Skate | SUP | Snow SALT LAKE CITY: Skate | Snow DC: Skate | Snow SEATTLE: Skate | SUP | Snow DENVER Skate | Surf (River) | Snow TORONTO: Skate | Snow LOS ANGELES: Skate | Surf VANCOUVER: Skate | SUP | Snow MANCHESTER: Snow NEW! WEST MICHIGAN: Snow. -
Big Wig Hurley Emea Covid-19 Biz Strategies June 2020 €5 #101
BIG WIG HURLEY EMEA COVID-19 BIZ STRATEGIES JUNE 2020 €5 #101 RETAIL BUYER’S GUIDES SURFBOARDS, SUNGLASSES, SUP, LONGBOARDS, IMPACT VESTS, KITES DURA-CORD WITH SPEED POCKETS ZERO DISTRACTION ANKLE CUFF CLOSURE SILICONE ANKLE GRIPS INTRODUCING THE INFINITE FLEX KAIMANA 360° LEASH ENDS The ultimate fusion of strength, comfort, and ingenuity, delivering the freedom of a leash-less feel. THIN LINE RAILSAVER SYSTEM ALWAYS TRUSTED. EVER PROGRESSING. DAKINE.COM 2 3 4 5 Reduce your impact by making one. Every Dragon Upcycled frame is made from the waste of 5 plastic bottles. cycled #GetUp ©2020 Marchon Eyewear Inc. Style Shown: DR RENEW LL ION 6 7 which ultimately help you diversity to be a flash in EDITORIAL do your job better, will be the pan and while our plan CONTENT behind a paywall. and learnings continue to SOURCE#101 P.08 Contents evolve, we can promise P.36 Retail Buyer’s Guide: P.78 Market Insight: This issue contains our our readership that in the P.10 News SUP 2020 Austrian + Italian usual Retail Buyer’s future we will do better at Guides to help retailers showcasing our industry’s P.14 How COVID-19 Affected P.48 Retail Expertise: Blue P.80 Brand Profile: see what’s trending in people of colour, the Euro Boardsport Industry Tomato CEO Adam Ellis Landyachtz summer 2020 categories, COVID-19’s effect on the brands they work for and P.18 Market Insight: German boardsports industry has but we also speak with the art they do. We’ll also P.52 Retail Buyer’s Guide: P.75 Retail Buyer’s Guide: been seismic and combining retailers, distributors -
University of Minnesota Duluth – Recreational Sports Outdoor Program
University of Minnesota Duluth – Recreational Sports Outdoor Program South Shore Lake Superior Surf, SUP& Longboard Skateboard Trip, Michigan The South Shore of Lake Superior offers large cliffs, sand dunes, and beaches that can be explored using a variety of equipment. Our weekend will feature several adventures on water and on land! HERE’S WHAT TO EXPECT: It’s time to explore one of the most beautiful areas on Lake Superior. This trip features Michigan’s Keweenaw Penninsula and many boardsport activities. On Thursday we will drive the RSOP van to the Union Bay Campground or McClain State Park Campground on the MI lakeshore. If the weather turns cold we will aim for a cabin near our surfing spots. On Friday and Saturday we will surf, SUP Tour and longboard GOALS: skateboard at the locations that offer the best conditions. • Have Fun Our equipment will consist of SUPs, surf boards, body boards, • Explore lake wave surfing longboard skateboards, kiteboarding gear, and skim boards. • Take some sick photos We will take in a boardsport session on Saturday and drive • Learn base camping skills • Meet people who enjoy back toward Duluth with an eta of around 9:00pm. Sunday is boardsports a rest day for you in Duluth and the residual stoke from this • trip will provide plenty of energy for Monday morning classes. TRIP RELATED LINKS: WHEN: http://www.michigandnr.com/park Depart - Thursday, October 25, 2018 at 9am* sandtrails/Details.aspx?id=74&ty Return - Saturday, October 27, 2018 at 9pm pe=SPCG Mandatory 40-minute Pre-Trip Meeting: http://www.michigandnr.com/park Tuesday, October 23 at 4-5pm in SpHC 153H sandtrails/Details.aspx?id=423&t * Trip departs from Randy Carlson’s home near campus to ype=SPRK allow for easy loading and free parking. -
PUBLIC POLICY the Progressive Vector Pull (A.K.A. “Swigging”)
This Issue: Welcome to the Lead Article pg 1 Journal of SEI Dept. Update pg 3 Paddlesport Tech Tips pg 8 Education. Featured ACA eStore side bars Upcoming Events pg 9 PUBLIC POLICY The Progressive Vector Pull (a.k.a. “Swigging”) SUP SURVEY By Walter Felton As part of the ACA's role in the paddle and boardsport How many times have you been in a situa- communities, we are rou- tion with a pinned boat and no one could tinely asked specific ques- remember how to set up a Z-Drag mechan- tions about Stand Up Paddle- ical advantage system or you did not have boarding (SUP). These ques- all the right equipment? Here is a possible, tions range from venue se- easy solution to that problem. lection for instruction, to curriculum development, to “Swigging” is a nautical term referring to a best practices, to the intrica- process used to take the slack out of a hal- cies of public policy yard, anchor or dock line. As it applies to from regulatory agencies and dock lines the process simply involves attaching two lines to the boat, then wrap- there will be a demonstration of a vector U.S. Senators as it relates to pull on the center of a haul line if just a lifejacket and leash wear. ping those lines around a stationary point. Force is applied to the center of line (1) little more force is needed. For the first SUP Survey making a V (Vector) in the line, thus short- few inches, up to about 150 degrees (180 ening the line and drawing the boat closer degrees represents the straight, tight line), We thank you in advance for to the dock. -
Big Wig Vans' Kevin Casillo Surf & Skate at Olympics
#93 SEPTEMBER/OCTOBER 2018 €5 BIG WIG VANS’ KEVIN CASILLO SURF & SKATE AT OLYMPICS 2020 INDUSTRY EXCLUSIVE WSL CEO INTERVIEW REGIONAL EURO MARKET INSIGHT RETAIL BUYER’S GUIDES SURF APPAREL, WETSUITS, WATCHES, SUNGLASSES, LONGBOARDS, SUP & BACKPACKS 2 5 JOHN JOHN FLORENCE JOHN JOHN FLORENCE Europe_Ad_420mmx270mm_.indd 1 9/5/18 4:24 PM Europe_Ad_420mmx270mm_.indd 1 9/5/18 4:24 PM US Editor Harry Mitchell Thompson HELLO #93 [email protected] Competitive surfing and skateboarding are on the While in Lemoore, SOURCE had the rare dawn of a brand new era. We’ve known for two opportunity to interview the WSL’s CEO Sophie Skate Editor Dirk Vogel years that our two founding boardsports would be Goldschmidt, in which the Englishwoman delivered debuting on the world stage at Tokyo 2020, but insight on everything from the WSL interview [email protected] it’s all becoming very real now with qualification process to tour sponsorship, the Olympics and processes and finer details coming to fruition. wave pools, right the way through to perhaps Senior Snowboard Contributor the most monumental of all her achievements, Tom Wilson-North With speculation and opinion pieces aplenty delivering an American-based sports first, equal circulating in endemic media on surfing and pay for male and female athletes. [email protected] skating’s future as Olympic sports, here at SOURCE we decided to deliver the facts and We also speak with Kevin Casillo from Vans, a Senior Surf Contributor David Bianic explain exactly what we know with regards to company no stranger to hosting elite level surfing the qualification process, drug testing, governing competitions thanks to their work with the US [email protected] bodies, broadcast schedules and whether surfing Open of Surf over recent years. -
Design Expo 2021!
ONS THROU UTI GH OL IN S SP G IR IN E R D E V D O E HOUGHTON, MI S C I S G I N D ATION • COLLABORATI IMAGIN ON • INNOVATION • SOLUTIONS A Showcase of Enterprise and Senior Design Student Projects mtu.edu/expo @ITCHoldingsCorp @ITCGrid ITC Holdings Corp ITC IS PROUD TO SPONSOR MICHIGAN TECH’S 2021 DESIGN EXPO WELCOME TO MICHIGAN TECH’S DESIGN EXPO. www.itc-holdings.com Welcome to the 2021 MTU Design Expo. We’re virtual again this year, but with a twist – using Gatherly – the spatial video chat platform that lets you freely move around and talk to anyone at the event. You’ll be astounded at the creativity and sophistication of the demonstrations and displays you’ll be able to see. And, using Gatherly, you’ll enjoy the interactive experience. It’s almost as good as being here in person. These Enterprise and Senior Design Student Projects reflect everything that goes into an engineer’s education and preparation at MTU – a dedicated and involved faculty and staff, a laser-focused administration and tremendously supportive alumni, donors and corporate benefactors. It all adds up to an environment that produces top-tier engineers who are fully prepared to take on and master the most difficult real-world challenges. JON E. JIPPING, PE Executive Vice President and Chief Operating Officer ITC Holdings Corp. MTU class of 1991 – MS, Electrical Engineering 2 | Michigan Tech Design Expo 2018 Member, MTU Board of Trustees Table of Contents Design Expo Awards Welcome Senior Design Awards Leonard Bohmann, Associate Dean, College of Engineering Rick Berkey, Director, Enterprise Program . -
BILLABONG INTERNATIONAL LIMITED ABN 17 084 923 946 2 Contents
BILLABONG INTERNATIONAL LIMITED ABN 17 084 923 946 2 Contents 2 Chairman’s report 22 retail 4 Ceo’s report 23 GovernanCe overview 6 FinanCial overview 24 Board oF direCtors 9 KeY hiGhliGhts 26 GroUp operatinG Centres 10-21 Brand marKetinG 28 Corporate direCtorY hiGhliGhts 10 BillaBonG 11 element 12 tiGerlilY 13 rvCa 14 KUstom 15 niXon 16 daKine 17 vonZipper 18 XCel 19 honolUa 20 seCtor 9 21 palmers all results are in aUd terms unless otherwise stated. detailed information on the financial performance of Billabong international limited and the remuneration of senior executives is available in the Full Financial report 2010-11 located on the Company’s website www.billabongbiz.com. 1 the 2010-11 finanCial year, while suCCessful from a strategiC positioning and development perspeCtive, ultimately proved quite Challenging for BillaBong international limited. the Group’s transition from a surf dive ‘n’ ski (sds), Jetty surf wholesale-focused business to and rush surf. together, these an operation with more balanced helped lift direct-to-consumer exposure to wholesale and retail sales revenue to 38% of total coincided with a harsh external Group revenue (from 24% in the environment characterised by prior corresponding period). the extreme macroeconomic and strategy behind these acquisitions currency volatility. there was also a was to enhance the route to downturn in consumer sentiment market to provide the end flowing from events such as consumer with greater access to sovereign debt issues in the Us and europe and a run of natural the Group’s branded products disasters throughout australasia. and counter the increasing the Group’s reweighting between margin demands from some wholesale and retail was most large action sports retailers who, apparent through the acquisition at the same time, were increasing of Canada’s largest specialty their vertical product offers and boardsport retailer, west 49, thereby reducing the available and leading australian retailers shelf space for the Group’s brands. -
Nathan Hill, Reef Emea General Manager How Your Store Can up Its Digital Game the Lost History of Longboarding Brand Profiles, Buyer Science & Much More
#81 APRIL / MAY 2016 €5 NATHAN HILL, REEF EMEA GENERAL MANAGER HOW YOUR STORE CAN UP ITS DIGITAL GAME THE LOST HISTORY OF LONGBOARDING BRAND PROFILES, BUYER SCIENCE & MUCH MORE TREND REPORTS: SURFBOARDS, LONGBOARDS, SUNGLASSES, SUP, HANGING SHOES. 1 US Editor Harry Mitchell Thompson HELLO #81 [email protected] Despite a slow start to the FW15/16 season with to meet under one roof to discuss, share stories less than favourable snow conditions making and view next season’s collections for purchase. Surf & French Editor Iker Aguirre for tricky selling conditions in the run-up to [email protected] Christmas, the fluffy white stuff did eventually In this issue, we take a look at what retailers join the party. in both our industry and the wider landscape are doing to ‘Embrace Technology’, while online Senior Snowboard Contributor The hotly anticipated El Niño reversed a recent action sports marketing expert Jérôme Harlay Tom Wilson-North snow trend in America, with the parched West talks us through a case study of his, where Coast finally receiving a winter to remember, he helped launch the digital offering (website [email protected] and the East Coast suffered from a strange and social media) for a newly opened bricks weather system, resulting in a fairly snow- and mortar surf shop in Tenerife. We have all Skate Editor Dirk Vogel free season. While El Niño mixed things up for our usual spots, with Retailer Profile going the snow business, the pacific ocean served to Bude in Cornwall, Buyer Science travels to [email protected] up some all-time conditions ranging from Brittany in France and trend reports spanning many spots on the Americas’ coastline to surfboards, SUP, longboards, hanging shoes and German Editor Anna Langer Hawaii’s Pe’ahi (Jaws) providing the greatest sunglasses.