Santa Clara High Technology Law Journal Volume 29 | Issue 1 Article 1 12-13-2012 Games Are Not Coffee uM gs: Games and the Right of Publicity William K. Ford Raizel Liebler Follow this and additional works at: http://digitalcommons.law.scu.edu/chtlj Recommended Citation William K. Ford and Raizel Liebler, Games Are Not Coffee Mugs: Games and the Right of Publicity, 29 Santa Clara High Tech. L.J. 1 (2012). Available at: http://digitalcommons.law.scu.edu/chtlj/vol29/iss1/1 This Article is brought to you for free and open access by the Journals at Santa Clara Law Digital Commons. It has been accepted for inclusion in Santa Clara High Technology Law Journal by an authorized administrator of Santa Clara Law Digital Commons. For more information, please contact
[email protected]. FORD LIEBLER 11/26/2012 3:56 PM ARTICLES GAMES ARE NOT COFFEE MUGS: GAMES AND THE RIGHT OF PUBLICITY* William K. Ford† and Raizel Liebler†† * Earlier versions of this paper were presented at the 2011 Works-in-Progress Intellectual Property Colloquium, Boston University (Feb. 11, 2011); 2011 Intellectual Property Scholars Roundtable, Drake University Law School (Apr. 1, 2011); and The Game Behind the Video Game, Rutgers School of Communication and Information (Apr. 9, 2011). We thank Stephanie Acosta, Keidra Chaney, Jessica de Perio Wittman, Shannon Ford, Jon Garon, Greg Lastowka, Tyler Ochoa, David L. Schwartz, and Corey Yung for comments on earlier versions of this paper. We thank Young-Joo Ashley Ahn, Lyndsay Ignasiak, and Kimberly Regan for research assistance. A special thanks to Nathan Ford and Adin Simon for innumerable hours playing “childish” games with the authors in preparation for this paper.