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Outdoor Retailer Winter Market 2016 TEXTILE / PRODUCT / COMMENTARY / TECHNOLOGY / PERSONALITY / FOOTWEAR / SOURCING / SALT LAKE CITY!

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Outdoor Retailer Winter Market 2016 TEXTILE / PRODUCT / COMMENTARY / TECHNOLOGY / PERSONALITY / FOOTWEAR / SOURCING / SALT LAKE CITY! EMILY’S NOTEBOOK JANUARY 25, 2016 TRENDINSIGHTMAG.COM Outdoor Retailer Winter Market 2016 TEXTILE / PRODUCT / COMMENTARY / TECHNOLOGY / PERSONALITY / FOOTWEAR / SOURCING / SALT LAKE CITY! TAKE AWAYS MKT TRENDS HOT LOOKS FOOTWEAR STATS & KURT GRAY FROM SLC NEW TECH FOR COLD DAYS UPDATE GRAPHS COMMENTARY 2 6 12 14 18 20 OUTDOOR RETAILER WINTER MARKET 2016 EMILY’S NOTEBOOK 5 Take Aways from ORWM NATURALLY URBANE Nature calls! Today’s city dwellers increasingly reach for leather, down, flannels and fleeces are strong, with a dose of nature as an Rx for relief from a stressful urban newness derived via subtle yet sure durability, abrasion landscape of pavement, mass transit and skyscrapers. resistance and overall performance. Blending raises Textiles tune into this trend with expanded use of natural the bar; Natural fibers with a hit of poly, nylon and/or fibers, fabric blends that mimic a natural feel, and materials synthetic fill bring out nature’s best. The latest textiles with a modern take on a rustic aesthetic. Coziness is key; take shape in vest silhouettes, heritage trims, shirt softness a priority with a focus on fabrications that bring jackets and warm woolen socks – products that serve as to mind old school outdoor experiences. Cottons, wools, comfy antidotes to urban life. 1 2 3 4 5 6 7 8 9 1. Olukai sets up shop making leather accessories. 2. Schoeller’s Cosmopolitan collection features natural fiber tech. 3. Howies brand brings back classic weatherproof Ventile cotton. 4. Duckworth socks using wool from Montana-raised sheep. 5/6. Sherpani wool and canvas bags. 7. Schoeller Cosmopolitan wool laminate. 8. Airblaster printed merino one-piece Ninja suit. 9. Heritage trim on Toad&Co Revival Fleece Pant. TREND INSIGHT™ is a trademark of Formula4Media, LLC. © 2016 all rights reserved. The opinions Publisher .................................... Jeff Nott: [email protected] CARPE by authors and contributors to Trend Insight are not necessarily those of the editors or publishers. Articles Editor-in-Chief ...................Emily Walzer: [email protected] TRENDEM Contributor .......................................................Jennifer Ernst Beaudry appearing in Trend Insight may not be reproduced in whole or in part without the express permission Art Director .....................................................................Francis Klaess of the publisher. Formula4Media, LLC, P.O. Box 23-1318, Great Neck, NY 11023. Tel: 516-305-4709. Production.............Brandon Christie: [email protected] 2 trendinsightmag.com © 2016 Formula4media LLC. OUTDOOR RETAILER WINTER MARKET 2016 EMILY’S NOTEBOOK 5 Take Aways from ORWM NEXT GEN ADVANCES A shout out to laminates. Vendors offer a robust selection technologies in reflective and bonding take product devel- of next generation lightweight products with enhanced opment up a notch. The phrase “next gen” also gets buzzy breathability and moisture management without missing a referring to millennials, and the impact this demographic beat in terms of tactile and visual appeal. Users want more is having on the industry – in terms of mindset, material from garments and with outerwear becoming a two-sea- choices, and in merchandising methods. When Industry son item heavy-duty laminations are out. Laminates with Breakfast keynote speaker asked those in the room under versatility are in. Insulations push forward with improved 40 years of age to stand, more than half the crowd got up. A stretch and performance ideal for active endeavors. New changing of the guard looms. 1 2 3 4 5 6 1. Kingwhale new Allo fiber in waterproof/breathable wicking construction using Low Impact Technology. 2. Burlington performance Drifter collection for snow sports featuring XALT weatherproof laminate technologies in a range of colors and patterns. 3. Coolcore’s latest selection of chemical free thermo-regualtion fabrics. 4. A Woolrich x Westerland collab that generated lots of buzz with stylish wool apparel and bags. 5. Montane’s Hi-Q Luxe Pro Pull-on is a technical hybrid design that pairs stretch fleece panels with micro-baffled insulation. 6. Stretch Nano-Storm jacket by Patagonia highlights its innovative breathable insulation. 4 trendinsightmag.com © 2016 Formula4media LLC. from market vision expert textile technology international sourcing Over 30 years, product development the source for textile-based smart garment production products from start to project management fi nish. North America Main Offi ce Red Bank, NJ Tel 732.530.1976 [email protected] Western Offi ce Louisville, CO Tel 303.444.5340 x178 [email protected] to products that work. European Offi ce North Yorkshire, UK Tel 44.1756.702100 [email protected] www.conceptiii.com WORKING INTERNATIONALLY WITH: NICEGAIN Chemical-Free Cooling Fabrics OUTDOOR RETAILER WINTER MARKET 2016 EMILY’S NOTEBOOK 5 Take Aways from ORWM DATA DRIVEN DESIGN If multi-purpose + value = product success, then look no gain sophistication, work less intrusively yet offer more further than digital devices. According to NPD market info. Footwear steps on the gas in digital. New Balance research, fitness trackers zoomed to 68 percent dollar debuts a collab with Google and Intel. Brooks intros a growth in 2015 to become a $99M market. This tech “signature stride” program. Outdoor is not the driver, influence is huge. In textiles it translates to rising interest however. While ORWM hummed with data-driven in smart materials, new lightweight, flexible sensors that advances, CES(Consumer Electronics Show) howled. integrate seamlessly into fabrics, and a crop of Fall 16 Packed wall-to-wall, a two-hour wait to get a cup of products with built in “mobility” features. Smart designs coffee was the norm at CES in Vegas. 2 1 3 4 5 1. Brooks offered instant gait analysis with the new Stride Signature biomechanics and shoe fitting program. 2. New high-performance multi-color technology from French reflective specialist JRC Reflex. 3. Brooks’ men’s Joyride Hoodie has a notched zipper design just right for securing a digital cord. 4. Venture Heat wearable heating technology from Taiwanese supplier MEC ADDHEAT, Co. available for gloves and garments. 5. Outerwear from Cali maker Tavik is fully adapted for digital devices. 6 trendinsightmag.com © 2016 Formula4media LLC. WOOLY . BULLYIntroducing the CORDURA® Combat Wool™ fabric collection. It’s wool comfort with the durability of nylon. Constructed with Merino wool and nylon 6,6 fi bers, options include canvas, baselayer/mid-layer knits, double face wovens, ripstop, dobby and stretch woven fabrics, plus styles for socks. It can be a battlefi eld out there. Now you’re ready. Request samples at cordura.com/combatwool ©2015 INVISTA. CORDURA® is a registered trademark of INVISTA for durable fabrics. Property of INVISTA. COR-PA0001-V1 OUTDOOR RETAILER WINTER MARKET 2016 EMILY’S NOTEBOOK 5 Take Aways from ORWM ECO-CENTRIC CONCEPTS “Dig the Higg” is a catchy new tagline from the OIA increased use of recycled down, heightened branding of Sustainability Working Group (SWG) in an effort to get standards and certifications, and continued eco education more brands to embrace the eco metrics of the Higg surrounding the textile supply chain. Newsworthy, too: Index. An eco emphasis was echoed by textile’s big Gore’s LCA report stating its C6 a better environmental guns. Toray brings an “eco-thought process” to its global —and performance—choice than the current crop of outlook on finding better performance products that are PFC-free DWR products. (See Gore website for specifics.) kinder to the environment. Also giving sustainability The attention getting findings sparked chatter, which is some bounce: innovation around bio-based materials, what’s needed as eco conversation begets action. 1 1 2 3 8 4 5 6 7 1. Men’s SInglejack shirt by Toad&Co made with a blend of pre and post-consumer recycled cotton and recycled PET plastic bottles. 2. Continuing the “reduce/reuse” theme, Patagonia’s on-site repair shop had a steady stream of customers. 3. The entire Nano-Puff Patagonia program will be using PrimaLoft Eco insulation. 4. New men’s Trekker Insulated jacket by Avalanche features DuPont Sorona and Teflon Eco-Elite DWR. 5. Patagonia collection of recycled down jackets for men and women. 6. Taiwan-based Green Defense anti-microbial products use cinnamon and almond as main components. 7. Toray introduces EcoDear 100 percent bio-based polyester. 8. Chemours furthers sustainability commitment with bluesign partnership. 8 trendinsightmag.com © 2016 Formula4media LLC. OUTDOOR RETAILER WINTER MARKET 2016 EMILY’S NOTEBOOK 5 Take Aways from ORWM THE DENIM EXPRESS The jeans scene is gaining traction in active/outdoor denims show off a revitalized spirit inspired by the with denims for F/W16 that blend performance textile savvy of traditional hiking pant functionality, characteristics ideal for bike commuting, hiking and but wearability that can transcend the workout. other outdoor activities with the right amount of These new denims are built to perform with features stretch to achieve a good-looking, street-smart fit. including weather protection finishes, abrasion resist, Having suffered at the hands of Lululemon, and while and wicking properties yet retain the familiarity of not yet considered the “new yoga pant,” this season’s your favorite jeans. 1 2 3 1. CoolVisions Denim is durable, lightweight and fast drying. 2. Inherently durable Cordura Denim combines function and fashion for urban outdoor and performance markets. 3. Howies Epic Denim
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