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UK BASED STOCK SERVICE AVAILABLE 4 WELCOME to this month's Sports Insight Canterbury renews British & Irish Lions partnership Specialist rugby brand “That is why we’ve introduced played a part in the 2013 & 2017 Canterbury will again partner the Lions Origin Club logo to our tours. with the British & Irish Lions Teamwear ranges for those clubs “Behind every player is a great to supply all of their -fi eld kit who have identifi ed, nurtured and support network of people who and training wear for the tour developed a special talent who has have helped them reach the very of South Africa in 2021 after represented the Lions on the global top and, for me, that starts with renewing their deal as O cial stage. Hopefully, this can help Trebanos where I started seriously Apparel Partner. to inspire the next generation of playing rugby. It is fantastic that The Lions wore Canterbury kits Lions stars.” they can now display on their kit Ben Calveley, Managing throughout the 2017 series, where THE LIONS ORIGIN CLUB BADGE that they have helped to produce a they defi ed the odds to draw with ON BIRMINGHAM MOSELEY RUGBY Director at the British and Irish Lions player. Hopefully, it will act New Zealand, and will do so again CLUB KIT Lions, added: “We are delighted as an inspiration for those players Merry Christmas and a when the best of British and Irish Sponsorship for Canterbury said: to continue our successful who will pull the on and I prosperous New Year! Well rugby takes on the newly-crowned “We’re really proud to be extending partnership with Canterbury. would love to see another Lions let’s hope so. By the time the world champions in the summer our partnership with the British Canterbury’s heritage with the player come from the club.” next edition of Sports Insight of 2021 in what promises to be an & Irish Lions and are excited to Lions dates back to 1959 and The Lions kit is currently in the comes out the General Election incredible series. be working on the new kit designs their kit is loved by players and design process and will be revealed will have been done and dusted. As part of the partnership, already. At Canterbury, we want supporters alike. We forward in 2020. And what will we have? Canterbury will also be o ering to show that rugby is a game for to working closely with them to Canterbury also produced A new Government, a Lions Origin Clubs – those teams all and we are always looking at develop the best technical kit seven kits for teams at this year’s coalition, hung parliament who have produced a player who how we can help inspire the next available as well as an iconic Lions 2019 Rugby World Cup, supplying or an increased Conservative has gone on to play for the Lions generation of rugby players. playing jersey for our Tour to England, Ireland, Japan, Georgia, majority. And what then for – the opportunity to have their “As a grass roots club, producing South Africa in 2021.” USA, Russia and Canada. Brexit? More negotiations? Canterbury kits personalised with a player who goes on to play at the Justin Tipuric added: “Playing Revoking Article 51 or a rapid the logo of the Lions Origin Club to top level is the highest accolade you for the Lions and representing departure on January 31? proudly celebrate the achievement. can receive and we want clubs to be your country on the biggest stage But who knows what Sean Kavanagh, Global proud of this achievement and be is one of the pinnacles of a player’s Editor: MARK HAYHURST the future holds, especially Director of Sports Marketing and able to shout about it. career and I was honoured to have Tel: 01206 508618 as technology advances Email: [email protected] in leaps and bounds. Fiona Bugler checks out the Advertising Manager: latest in smart sport clothing Tributes paid to Paul Jepson KEITH MARSHALL and wearable technology and Tel: 01206 505947 how this market will move. The Federation of Sports and “As Director of leading brand Email: [email protected] And with some brands Play Associations (FSPA) is , his knowledge – not only increasingly moving away from saddened by the news that of the golfi ng industry, but of the Advertising Sales independent retailers, Paul long-serving Board member sporting goods industry as a whole 21-23 Phoenix Court, Hawkins Rd, Sherratt asks the question: and BGIA Executive member – was invaluable. He helped to Colchester, Essex CO2 8JY “Do I need Nike and adidas?” Paul Jepson has passed away. shape the direction of the both the And I know many of you will FSPA Chair Jack Osborne, BGIA and the FSPA. Group Advertising be writing their Christmas said: “Not only was Paul a “On a personal and a Manager: SAM REUBIN cards at the moment but how supportive member of the FSPA professional level, Paul will be Publisher: MATTHEW TUDOR are your scribing skills? Paul Board for six years, he was also a greatly missed; his dedication to commitment to our members Clapham explores the basic stalwart of the golfi ng industry sport, the BGIA, the Federation and his absence will be . Art Director: LEE WHITEFORD need to send a clear message and a vital member of the and to the entire industry was “We would like to extend our for your business to thrive. Executive team for the British second-to-none. His attention deepest sympathy to his family MS TYPESETTING AND DESIGN I hope you enjoy this Industry Association to detail on the Board and the and friends at this very sad Photography: issue of Sports Insight! (BGIA) for eight years. Executive was a result of his time.” CLIQQ PHOTOGRAPHY www.cliqq.co.uk Hi-Tec Lifestyle offi cially Twitter: @CliQQphoto Accounts: SUE CARR launches in North America Tel: 01206 505903 Hi-Tec Lifestyle has made from the Hi-Tec Lifestyle line, continues to grow since we Published by Maze Media (2000) its North American debut including t-shirts, long sleeve fi rst launched the collection in Limited, 21-23 Phoenix Court, exclusively through Urban shirts, pants and sweaters. Hi-Tec Europe. As we continue to expand Hawkins Rd, Colchester, Essex Outfi tters. Following a Lifestyle, which was founded fi ve distribution into the United CO2 8JY successful European launch, years ago to pay tribute to legacy States, we are working with retail All contents © Maze Media (2000) Limited. The views expressed in the heritage-meets-streetwear sportswear and outdoor brand Hi- partners that understand the this magazine are not necessarily inspired clothing line is being Tec, features a modern-day take importance of every detail. those of the publisher. Every e ort sold exclusively online and in the on retro silhouettes, colorways and “From the product selection is made to ensure the veracity and integrity of the companies, persons, US-based retailer’s Herald Square styles for a one-of-a-kind approach to launch timing, we’re confi dent products and services mentioned in location in New York City as of to streetwear-meets-fashion. that each aspect of our strategy this publication and details given are believed to be accurate at the November 2019. Henry Stupp, Chief Executive with Urban Outfi tters will time of going to press. However, no The unisex capsule collection O cer of Apex Global Brands, said: continue to propel the global responsibility or liability whatsoever can be accepted for any consequence features nine pieces of apparel “The demand for Hi-Tec Lifestyle growth of Hi-Tec Lifestyle.” or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, IN PARTNERSHIP WITH for any purpose, without the written permission of the publisher. e offi cial publication of the Sporting Goods Industry Association Sports Insight has a current ABC certifi ed circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifi es magazines’ circulation fi gures, providing accurate and comparable data for advertisers. ABC Certifi cation demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

@SportsInsightUK UP & RUNNING page_SPORTS INSIGHT 25/10/2019 12:30 Page 1 All the very latest in the NEWS sports industry... ASICS ANNOUNCES David Beckham surprises CHANGES TO LEADERSHIP shoppers at the adidas LDN flagship TEAM IN David Beckham returned to as they shop without the need for home soil to surprise customers queues or designated collection EUROPE at the adidas LDN store who spaces. A lucky few who were using As the brand looks were browsing his latest the app while they shopped the ahead to 2020, ASICS collaboration, the ADIDAS new ADIDAS ULTRABOOST 19 EMEA has started ULTRABOOST 19 DB. As part of a ‘Future of Sport’ DB shoes were expecting to see a implementing a number event at the store Beckham was member of the store team arrive of initiatives to face joined by e-sports phenomenon with their chosen products but the challenging market Ninja, as well as stars from across instead it was the sporting icon situation. sport and culture. who appeared to personally hand As part of the changes, a Shoppers were in awe to see them their footwear. new leadership structure David in the newly opened flagship David Beckham said: “It was will come into effect. - the most digitally enhanced great to come to the new adidas After ten years, Alistair store to date - as he brought one of LDN store to surprise some Cameron, CEO for ASICS the key in store innovations, the shoppers using the ‘Bring It To Me’ EMEA region, has decided ‘Bring It To Me’ app feature, to life. app feature. The scale of the store, to leave ASICS. Hokuto The ‘Bring It To Me’ service uses and the interactivity for customers, Nakano, Director ASICS in-store geolocation tracking to really is impressive. It feels like the his visit including new Instagram Go to David Beckham’s Corporation said: “Since provide an uninterrupted browsing future.” Camera technology to unlock AR Instagram stories to see his full in 2009, Alistair has led experience. Shoppers can scan The adidas LDN flagship boasts installations that bring to life the store experience. the business in what has products, stock, request over 100 digital touchpoints, stories behind adidas product https://www.instagram.com/ been both an extremely their size and purchase on the spot which David experienced during innovations. davidbeckham/ challenging and changing time in our industry. “For over a decade, he has made untold contributions and played Roger Federer joins Swiss running an integral part in laying the foundations to build brand On as an entrepreneur our brand in a key region “We noticed Roger wearing On shoes for our future success. We Roger Federer and On and reached out to him. That’s when thank him for his loyal are entering a unique we found out he is a long-time fan of service to ASICS.” entrepreneurial relationship On and, of course, we are long-time Carsten Unbehaun that will join one of the world’s fans of his. is a small (pictured) is now the new most influential athletes with place and we started having dinner CEO of ASICS EMEA. one of the fastest-growing together. Carsten since joining brands in the history of athletic “It became clear that there was a ASICS EMEA in 2002 footwear. Federer will invest in On and joins unique opportunity to forge a joint has held a number of the founders of the young sports entrepreneurial path that is very senior management roles Trademark protection brand to shape its future. As a true different from an athletic sponsorship including Managing partner, he helps to oversee product that a big company would do. Director of Central Europe campaign launched development, marketing and fan “Everyone knows Roger’s a leader and most recently as the experiences as well as the athlete in his sport, but as a friendship CEO of Haglöfs, Carsten The LYCRA Company has launched a trademark spirit of On’s high-performing developed it became clear he is a will remain as CEO of protection campaign. The LYCRA brand is one of the culture. natural leader and entrepreneur Haglöfs until his successor world’s most recognisable ingredient brands known to Based in Zurich, nine-year-old off the court as well. We value the is found. consumers around the world and is seen as a symbol of On has taken the athletic footwear same things and share a passion for From January 1, quality. They expect fit, comfort and the freedom to move market by storm. Elite athletes innovation and design. He’s going 2020, Masashi Abe will -with garments containing LYCRA fibre. To ensure that are winning Olympic and World to be a tremendous addition to become Executive Vice consumers’ trust in the brand remains high and that the Championship medals in the team On.” President at ASICS EMEA. brand may continue to add value for its customers, on innovation from Switzerland. Masashi started working all levels, The LYCRA Company deems it is their duty to Driven by peer-recommendation, in ASICS from 2001. continue to protect the brand and uphold its strong values. runners are discovering the superior He moves from ASICS This campaign is intending to both reassure customers performance and feel of On running Headquarters (AHQ) in that the company works hard to protect the integrity of shoes and its unique patented Kobe, Japan, having held its flagship brand and that they are buying quality fibre “Cloud” technology. As a result, On numerous roles including product, but also to encourage those involved in the is attracting the fastest-growing assignments to Europe industry to take steps to avoid any infringements. The global fan community and has joined for several years and most company exercises regular, random checks on products the ranks of the leading brands in recently as the General carrying the LYCRA brand trademark. the US, Europe and Japan. Manager of Geography Jane Gwyther, Senior Strategic Account Manager - Federer said: “I’ve been a fan of On Strategy Division in AHQ. Legwear at The LYCRA Company, said: “With over 200 and its products for a while, but after offerings in our product portfolio, we place a strong talking to the founders I realized emphasis on working closely and collaboratively with our we have a lot more in common than business partners across the industry. We help them to just our Swiss roots. I’m excited to leverage the power of the LYCRA brand, to differentiate be part of the On team and to work products and add value for them every step of the way. on the future of a next-generation This is of particular importance in the hosiery sector: in an global sports brand.” Federer environment where everyone needs a point of difference, revealed that the first new products our bespoke solutions deliver differentiation and add value. he is working on will be finished and “For that reason, we are passionate about protecting our released in 2020. brand and everything that the LYCRA brand stands for, Olivier Bernhard, On co-founder which in turn, assures our business partners are getting and a former World , said: the best quality and underpins their investment in working with us.”

@SportsInsightUK ISPO page_SPORTS INSIGHT 14/11/2019 10:27 Page 1 8 NEWS

SALMING ISPO Munich 2020: Start of ISPO anniversary year

PARTNER WITH FOR 50 YEARS, ISPO MUNICH OFFERS AN ANNUAL PREVIEW OF THE LATEST 2020 is set to be a very special SPORTS HIGHLIGHTS. IMAGE CREDIT: MESSE MÜNCHEN UNSQUASHABLE year for the sports industry as the global sports network Salming announce ISPO will celebrate its 50th footwear partnership with anniversary. Unsquashable. ISPO Munich has been the Alongside the supply highlight ever since 1970. The of Salming performance world’s leading sports trade fair has footwear, the innovative been providing an overview of the partnership will also innovative products to emerge from see the two companies the sports world, generating fresh work together in raising and important impetus and driving their respective profiles the development of the industry and presence within for five whole decades. The who’s the sport. Jahangir who of the sports industry will Khan, UNSQUASHABLE be in attendance in Munich from Ambassador and the January 26 to 29 under the motto record ten-time British “Be responsible. Be active. Be Open Champion, said: creative.” keen to discover the “I’m delighted to welcome latest outdoor, winter sports Salming as our footwear and fitness trends and maintain partner. Salming have a existing contacts and network with proven track record as one new ones. of the most innovative and In addition to the trade fair forward-thinking brands highlights, visitors will also be in squash with a range of given an insight into further specialist footwear that anniversary activities and events has quickly established which are planned to take place of sustainable products, from in Hall A3 will be all about recent years at ISPO Munich. The a reputation as the best throughout 2020. their design and manufacture responsible, careful approaches to ISPO Brandnew Village in Hall available. A priority ISPO Munich is the very first right through to their sale, should outdoor activities whereby experts B5 will be highlighting the up- for us is to support and highlight in the sports calendar visit the Sustainability Hub. This will be providing attendees with and-coming trends expected to help our players fulfil every single year. Markus Hefter, will be located in Hall A2 where, useful information regarding safety take the start-up scene by storm their ambitions on the Exhibition Director for ISPO for the first time ever, a concise both on and off the slopes. this year. The standout innovative Professional Squash Munich, said: “For 50 years we overview of sustainably produced Outside the realm of traditional products created by established Association World Tour have been creating valuable sports products will be provided sports, esports have developed into sporting goods manufacturers will and our aim through this connections, bringing the world of in a separate, dedicated exhibition an important sector of the sports be showcased as part of the ISPO agreement is to offer the sport together in one place for four area. industry boasting a large global fan Award in Hall B1. best performance footwear days and passionately driving the base and incredible growth figures. Innovation requires inspiration, available which will development of sport. Our goal is Be active—Experiencing The East Entrance at ISPO Munich and this will be provided by the hopefully provide them with to create enthusiasm for sport in the world of sport will be the perfect place to discover ISPO Academy with its extensive a competitive advantage.” each of us and at the same time to Visitors can find out how passion more about this new and popular conference program at the West Thomas Nord, create awareness for a sustainable for sports can be raised and sport and the opportunities it could Entrance. Presentations will be of Design & Creative approach to nature. This approach how the global lack of physical hold for the sports industry and to given on various subjects, including Director Salming, said: is expressed in this year’s motto Be activity can be actively countered even try out some of the games for digitalization and the Chinese “We are deligthed to responsible. Be active. Be creative.” within the topic “Health, yourself. sports market. All highlights from start co-operating with exercise and sport”. Numerous the individual areas and segments Unsquashable, one of the Be responsible—Act activities are planned, including Be creative—Inspiring can be found online. fastest growing brands for consciously both presentations and live innovation squash rackets and a strong Sustainability, whether in demonstrations on stage. Yoga From the use of new technologies Service & Tickets foothold in the UK market. relation to production processes professionals, for example, will which make skis even faster and With the ISPO Munich App, all We are now able to offer the or materials, has been a long- be demonstrating how people can sportswear even lighter right information about the trade fair whole Unsquashable Elite running issue for sporting goods inject energy into their everyday through to the invention of new is already available in advance. It squad, including players like manufacturers for many years lives simply with some gentle types of , the also enables industry participants James Willstrop and Joshua and is gaining more and more exercise in the Body & Mind industry’s innovative prowess to stay in touch before, during and Masters etc, with Salming importance due to the social Village in Hall B3. knows no bounds. Numerous after the trade fair. ISPO Munich performance footwear.” discussion. Anyone keen to find As its name suggests, the innovative new products have tickets for the anniversary year of out more about various aspects Outdoor Snow & Safety Summit been unveiled and launched in 2020 are available online.

to nurture young talent within the sport so are proud to be able Wahoo partners with TRINITY Racing to provide the team with the best Following the European U23 Cyclo-cross champion Tom their race winning efforts can be smart trainers, GPS trackers and Cyclocross Championships in Pidcock (20) who, after a hugely collected and analysed to improve heart rate monitors available. Silvelle (Italy), Wahoo - the successful season in 2018/2019, is riders’ performance. With TRINITY Racing’s riders leader in smart trainers, GPS shifting his focus to compete at the TRINITY Racing will be joining competing across a number bike computers and connected Elite level. the Corendon-Circus team - led of different disciplines, it is cycling ecosystems - has Tom will be joined by fellow by current World and European critical that they have access to announced a new partnership British riders Cameron Mason Cyclo-cross champion Mathieu van an ecosystem of products that with Tom Pidcock’s British (19) and Abby-Mae Parkinson der Poel - in leveraging Wahoo’s can support this. Tom, Cameron Continental Cyclo-cross team (22) whose recent results in both leading-edge technologies in the and Abby fit closely with our TRINITY Racing. cyclocross and on the road have pursuit of gains both major and ethos here at Wahoo and we look Keen to help nurture rising marked them out as two rising stars marginal at the highest level of forward to welcoming them to stars within the sport, Wahoo will within the sport. cyclocross. the Wahooligan family.” provide the team with ELEMNT TRINITY Racing’s riders will Tom Pidcock said: “Getting off to Andrew McQuaid, Trinity ROAM GPS computers, TICKR have access to a wide selection of a strong start in cyclo-cross races Sports’ Management Director, heart rate monitors and KICKR Wahoo’s market-leading connected is critical so it’s really important said: “At TRINITY Racing, we smart trainers. cycling ecosystem. The team will to get our race preparation right. strive to support our riders TRINITY Racing is a British warm up and train on the Wahoo Having the support of Wahoo and with the very best equipment Continental Cyclo-cross team KICKR and KICKR CORE direct access to their smart trainers in is an invaluable training tool as I partners. In Wahoo, we are that re-launched in October 2019 drive smart trainers, offering the warm-ups and training allows me know I can get the right session in delighted to align with a leading to build on the incredible success most realistic road feel of any turbo to be in the best shape possible whatever the weather.” player in the market who of young British Cyclo-cross trainer currently available. The new come race time. And then Wahoo’s CEO, Mike Saturnia, understand the important role riders in recent years. Formerly ELEMNT ROAM GPS computer obviously, as cyclo-cross is a winter added: “It has been fantastic to see preparation and attention to known as TP Racing, it is led by and TICKR heart rate monitor will sport, sometimes training indoors the growth of cyclo-cross in the UK. detail play in succeeding at the current World and European also help ensure the data behind is necessary. My Wahoo KICKR We have a keen interest in helping elite level of the sport.”

@SportsInsightUK REYDON SPORTS page_SPORTS INSIGHT 31/10/2019 12:21 Page 1 ENERTOR page_SPORTS INSIGHT 10/09/2019 09:54 Page 1 NEWS 11

UNIVERSITY OF Galvin Green Boosts Environmental Efforts WOLVERHAMPTON Leading golf apparel brand the production run to produce BACKS CIMSPA Galvin Green is enhancing its clean, cool and confident golf gear AS NUMBER OF environmental credentials designed to appeal to young and by introducing a collection ambitious golfers.” HIGHER EDUCATION of golf wear crafted using The first UpCycle Edition PARTNERS GROW high-performance fabric that garment to become available remains from the production this month is the BART (RRP The Chartered Institute for of its comprehensive £160/€160) - a half-zip jacket the Management of Sport and core range. in versatile INTERFACE-1 Physical Activity (CIMSPA) Presented as the UpCycle fabric. Totally windproof and welcomes the University Edition, the collection involves extremely breathable, it keeps out of Wolverhampton as they a relatively small number of windchill and sustains a core body successfully transfer from a garments for men and women temperature to enable the player CIMSPA Higher Education from a brand that has specialized to focus entirely on the game. It Associate Partner to a in offering many sought-after comes in eight colour choices. CIMSPA Higher limited editions in the past and Warm layer INSULA golf Education Partner. sources most of its fabric from sweaters and snoods in Bluesign Colin Huffen, Head of suppliers registered under the approved fabric will be sold in options, along with the matching highly breathable for optimum Regulation and Standards eco-friendly Bluesign scheme. pairs from the end of November – DALLAS neck warmer. comfort. at CIMSPA, said: “The This latest collection is available the DARWIN & DALLAS The DEMI is a round-neck At the same time, the APEX University of Wolverhampton to golfers exclusively online and at (RRP £70/€80) for men and sweater for women and comes (RRP £245/€280) will be on offer operates a high performing most retail stockists from various DEMI & DERORA (RRP in four colour choices – Red as the ultimate full-zip waterproof sports programme and we’re dates this winter and only for as £70/€80) for women. Orange, Pacific Blue, Peacock golf jacket, packed with features excited to have them onboard. long as stocks last. The DARWIN round-neck and Berry – plus the DERORA to make you feel comfortable on Our partnership with them Nicholai Stein, Acting CEO, sweater in INSULA stretch neck warmer to match. the golf course, including two will foster collaboration and said: “It’s in our DNA to work fabric provides a high degree of In early December, the inside pockets and a chest pocket. introduce CIMSPA as the with cutting-edge technologies thermal insulation, but with very waterproof ALEC (RRP Made in GORE-TEX stretch chartered professional body to maximize the golfer’s little bulk. This is achieved with £230/€250) full-zip jacket fabric for maximum flexibility in across the different sport and performance, while looking a special micro-grid in classic GORE-TEX Paclite the golf swing, it’s also lined with physical activity courses to minimize the social and technique that creates air Technology becomes available lining for greater comfort they offer.” environmental impact at the same chambers inside the fabric that for on and off course wear. It and added warmth. As a Higher Education time. Now we’ve found a way are warmed by body heat. The comes with two concealed front For more information on the Partner, the University of to use perfectly fine fabric that easy-care garment is offered in pockets and adjustable cuffs. UpCycle Edition, visit Wolverhampton will work is sometimes discarded during Black and Chalkstone colour Extremely lightweight and www.galvingreen.com. together with CIMSPA to further enhance the employability of their sports students. Higher education partners are certified as WAHOO ANNOUNCE NEW meeting employer-set professional standards, as facilitated by CIMSPA. PARTNERSHIP WITH Julian Smith, Principal Wahoo has partnered with provide everything a rider needs Lecturer and Head of Cycling Ireland to become to replicate the demands of racing Curriculum for Sport at the the National Governing indoors and allows our athletes to University of Wolverhampton, Body’s official technical ride no matter what the weather said: “Our partnership with partner for smart trainers outdoors is doing. CIMSPA is part of our exciting and bike computers “These cutting-edge new sports curriculum which throughout the 2020 technologies are also enabling us is launching in September season. to simulate and replicate specific 2020. The integration of Wahoo is the global leader courses which give Irish athletes employability and CIMSPA in indoor smart trainers and a further advantage in preparing Professional Standards connected cycling computers optimally and being ready for have been central to the with an entire indoor the highest-level International development of the new training ecosystem. During competitions. curriculum to ensure our competition, riders can rely “I want to thank Wahoo Fitness students are equipped upon Wahoo’s aerodynamically for their belief and support of our with the competencies and tested ELEMNT GPS work as a governing body and look skills needed to meet the Bike Computer and TICKR forward to working with them.” requirements of potential Heart Rate monitor. For The Wahoo brand is known employers. We will now be warmups and indoor training, for innovation, quality, and aiming to achieve CIMSPA both competitive and leisure performance and is the choice for endorsement for all of our cyclists can use Wahoo’s elite athletes around the world, new courses as part of our KICKR smart trainers, including Tour de France winners, currently available, allowing Olympic and Paralympic continued commitment to KICKR HEADWIND smart UCI road race world champions athletes to simulate outdoor qualification with a series of the employability of our fan, KICKR CLIMB and Ironman world champions. riding while training indoors. The Track World Cup events in students.” simulator, and KICKR desk. Colin Eustace, VP Global KICKR CLIMB grade simulator Hong Kong, New Zealand, Neill Delahaye, Cycling Marketing at Wahoo, added: “We will enable athletes to realistically Australia and Canada Ireland Performance Coach, are thrilled to announce this replicate the courses they will in the coming months. said: “Wahoo technology is partnership with Cycling Ireland, encounter during the season, and The Paracycling squad helping Cycling Ireland’s elite their core values resonate perfectly the KICKR HEADWIND smart will compete at the UCI riders prepare for top-level with Wahoo thanks to their desire fan will help athletes maintain an Para-cycling Track World competition. The combination to help every cyclist develop their optimal core temperature while Championships in Canada of the TICKR Heart Rate full potential. The development training. Cycling Ireland riders from January 30th. monitor and ELEMNT BOLT of athletes is something Wahoo will also use the aerodynamic, As well as being a busy GPS Bike Computer provides has always stayed close to, by easy-to-use ELEMNT BOLT period for Cycling Ireland’s incredibly versatile and easy recognising and understanding bike computer, and the TICKR elite riders, plans are in place to use functionality. There is the needs of these athletes we are Heart Rate Monitor. Both devices to trial a Virtual Cycling a very neatly integrated aero able to offer them the latest in measure critical race-winning Championship event in 2020. design with the capability to innovation to aid them on their efforts and allow the team to The Wahoo product range is view and record all crucial journey.” refine their training and racing ideal for participation in this performance metrics. The The KICKR wheel-off smart strategies. exciting aspect of the sport KICKR, KICKR CLIMB and trainer offers the most realistic Cycling Ireland riders are and for building fitness over KICKR HEADWIND combo road feel of any smart trainer entering a critical period for the winter months.

www.sports-insight.co.uk 12 NEWS More sponsors and exhibitors for The National Running Show Birmingham 2020 The organisers of The National biomechanics team to learn what Sports, who specialise in reflective Running Show Birmingham in type of runner they are, receiving a products to keep athletes visible partnership with Children with personalised run-technique report while out training. Naked Runner Cancer UK have announced based on footstrike, pronation, also brings its range of elite sports further sponsors, partners and cadence, step length and balance. sunglasses, perfect for running exhibitors for the event. As the largest supplier of running and other sports. Joining a first-class line-up at club and charity vests within Runners wanting inspiration the third edition of The National the UK, Scimitar is the Official for events in 2020 will be spoilt for Also joining the line-up of and purchase the latest products Running Show Birmingham, Clothing Partner for The National choice, with many great exhibitors exhibitors will be wearable and limited editions from big, well- on January 25-26, 2020 at Running Show Birmingham 2020. including Centurion Running technology specialists McLEAR, known brands through to smaller the NEC.will be NURVV Run, This award-winning company who organise 50 and 100 mile trail North Yorkshire trail clothing brands not found anywhere else. Scimitar, Nuun Hydration, Art has years of experience creating ultras across the South East. brand Mud and Blood, dark The show expects more than 55,000 of Your Success, Aussie Grit, custom printed sportswear and Visitors can also find out more chocolate training bars and hot visitor ticket registrations for 2020, Gato Sports,Naked Runner, promotional items. about the award-winning MBNA chocolate specialist 80Noir all of whom will be able to discover Centurion Running, MBNA Among the latest exhibitors are Chester Marathon, with entry Ultra, healthy snack brand NINE, the latest kit, tech, nutrition and Chester Marathon, Mudstacle, Rat Nuun Hydration – standing for now open for the event on October personalised health and wellness races from over 250 exhibitors, Race, Harp24, SBR Events, Run Nutrition Uncompromised – who 4, 2020. Adventurous types can company DNAfit, handmade learn from inspiring speakers and to the Magic, Believe & Achieve, are dedicated to keeping sports head over to Mudstacle, the UK’s bespoke running gear industry improve their running technique McLEAR, Mud and Blood, 80Noir enthusiasts hydrated through their obstacle course racing and mud Gins Running Stitch, customised thanks to the hands-on feature Ultra, NINE, DNAfit, Gins Running range of electrolyte tablets. running community, and Rat Race, running clothing and gift supplier areas. Stitch, Just a little bit, MACEBAR, Runners wanting to motivate, who offer the largest selection of Just a little bit, natural energy bar Mike Seaman, CEO of Raccoon Modern Forms, , Etchrock and organise and celebrate their adventure challenges in Britain. company MACEBAR, innovative Events, said: “We are delighted to Cannonball Events. activities will have plenty to browse Further event organisers medal and trophy creator Modern welcome further sponsors, partners NURVV Run is the latest sponsor at Art of Your Success, a range present at The National Running Forms, headlamp specialist and exhibitors for The National to come on board The National of gifts, cards and stationery for Birmingham 2020 include 24- Petzl, social ticketing platform Running Show Birmingham Running Show Birmingham 2020. running. hour running festival Harp24, East Etchrock and professional chip 2020, in order to give visitors an Pioneering the latest advances Aussie Grit comes to The Midlands sports event organisers timing service and event organiser unrivalled choice when it comes in technology and biomechanics, National Running Show with SBR Events, runDisney specialists Cannonball Events. to running nutrition, hydration, PRINTWEAR & PROMOTION 1.2_SPORTS INSIGHT 28/11/2019 13:45 Page 1 NURVV helps runners improve its range of performance sports Run to the Magic and Portsmouth- The National Running Show events, apparel, accessories, gifts their running and minimise injury apparel blending functional design, based multi-terrain and road is the UK’s biggest independent and more. We look forward to risk. Visitors to the show will adaptive materials and moral fibre. running event organisers Believe running show, offering runners welcoming everyone to the NEC in be able to visit the NURVV Run More kit is on offer from Gato & Achieve. the unique opportunity to try out January!”

@SportsInsightUK NRS page_SPORTS INSIGHT 28/11/2019 14:23 Page 1 INTERSPORT UK page_SPORTS INSIGHT 15/11/2019 09:20 Page 1 NEWS 15

Wasps Rugby renew partnership named with Matrix Fitness presenting sponsor of Wasps Rugby and Matrix Western States 100 Fitness UK have renewed HOKA ONE ONE has been highest-quality, yet intimate 100- their partnership, which named the presenting sponsor mile experience we can possibly was first signed in 2016 of the Western States 100- present for all of our runners. As announcing Matrix as the Mile Endurance Run. we visited with HOKA, it was official gym equipment John Medinger, WSER clear that our historic mission supplier, for a further President, said: “As one of the clearly resonated with their four years. leading premium running values as well.” Through the partnership, brands in the world, HOKA Mike McManus, Director of Matrix have supplied an has a recognized place in our Global Sports Marketing for extensive range of advanced sport as an innovative voice for HOKA ONE ONE, said: “HOKA fitness equipment to the clubs’ competitors of all abilities. was born in the mountains and state of the art, elite gym facility, “In the past few years, HOKA gained an early foothold in the including cardiovascular Current equipment installed will include Matrix visuals has shown what a tremendous trail ultra-running community, equipment with live data includes the Matrix Magnum plate to reinforce the partnership reach it has not only for trail so it is only natural that we would functions, plate-loaded weights loaded racks, 7xi treadmills and and will be used for match day runners, but in telling the human help put on the original trail 100- and Olympic-standard free the Climbmill cardio equipment, preparation and team training. stories that are so integral to the mile race. weights. the Matrix S-Drive and S-Force as Dan Baugh, Head of Strength heartbeat of our sport.” Also as part of the agreement, Chris Bell, Head of well as the new Matrix CXP Target and Conditioning at Wasps, said: “Every year part of Western the traditional “Golden Ticket” Partnerships at Wasps Rugby training cycles. “Matrix are leaders in their field States’ job is to provide the series of races will be rebranded Club, said: “Matrix have Bell added: “Matrix equipment and continually look to innovate that will help tell the “HOKA ONE ONE Golden provided excellent equipment is used as a key component of and improve their equipment to 369 individual stories. Our Ticket Races.” The series, which that allows our players to the strength and conditioning support athletic development. partnership with HOKA will allows the top two female and develop and prepare for the programme to aid the athletic Importantly, the versatility of unquestionably help us bring male finishers in each race to demands of professional Rugby. development of our players. The the Matrix equipment allows those 369 stories into greater gain entry to that year’s Western Matrix are leaders in their field versatility of the equipment our rehabbing players to focus.” States, for 2020 will consist and continually look to innovate allows our rehabbing players strengthen affected areas Craig Thornley, race director, of January’s Bandera 100K in and improve their equipment to strengthen affected areas alongside our fit players. added: “We are extremely excited Bandera, Texas; February’s Black to support athletic development. alongside our fit players.” “We pride ourselves on that HOKA has made such a Canyon 100K in Spring Valley, Importantly, the versatility of The renewed partnership will partnering with organisations strong commitment to our Arizona; March’s 74-mile Georgia the Matrix equipment allows also include equipment installs that are best-in-class, innovative mission as an organization, which Death Race in Dawsonville, our rehabbing players to at the new, purpose-built Primer and offer unique concepts for is to serve the ultra community Georgia; April’s Lake Sonoma 50- strengthen affected areas Gym which will be located at the our club. Matrix is a welcome as one of the thoughtful leaders miler in Lake Sonoma, California alongside our fit players.” Ricoh Stadium. The new gym addition to this family.” in our sport and culminates and The Canyons 100K in each June with putting on the Foresthill, California.

Sportsafe leading the way with ground-breaking accredited inspection HONMA GOLF OPENS ITS FIRST Sportsafe has become the first EUROPEAN SHOP IN FRANCE organisation to be accredited by The Accreditation Service Honma Golf, the premium Japanese (UKAS) in accordance with ISO/ golf brand, has opened its first IEC 17020:2012 for the inspection of European golf shop in the French Physical Education, sports, gymnastic, capital city of Paris to showcase cardio vascular, resistance and outdoor its exclusive Beres clubs and other playground equipment. luxury products. The United Kingdom Accreditation Service The Paris shop is located within (UKAS) is the sole national accreditation body the well-established Golf Plus store at for the United Kingdom. UKAS is recognised “For the last three years, Sportsafe Boulevard Pereire in the trendy Porte by the UK government, to assess against has been working hard to gain UKAS Maillot district, and incorporates internationally agreed standards, organisations accreditation and we are proud to say we impressive displays of the latest club that provide certification, testing, inspection are now the only provider in the UK to have models, as well as top quality golf bags and calibration services. achieved ISO 17020:2012 accreditation and accessories. Accreditation by UKAS demonstrates the for those activities detailed on our UKAS The brand plans to build on its growing competence, impartiality and performance schedule of accreditation which can be profile in other leading destinations capability of these organisations. In short, accessed via the UKAS website across Europe. Honma already operates UKAS ‘checks the checkers’. www.ukas.com. 75 shops under its own branding across AT THE OFFICIAL OPENING IN PARIS OF UKAS is a non-profit-distributing private “This accreditation will give schools, the world, including flagship stores THE FIRST HONMA GOLF SHOP IN EUROPE, (LEFT TO RIGHT) ALEJANDRO SANCHEZ, THE company, limited by guarantee. UKAS operates councils and facility management companies in Tokyo and Shanghai. There are 30 BRAND’S EUROPEAN GENERAL MANAGER, under a Memorandum of Understanding with confidence that Sportsafe work to an Honma stores in Japan alone and the IS PICTURED HOLDING A LUXURY BERES the Government, through the Secretary of internationally recognised standard and are DRIVER TOGETHER WITH PATRICK brand has also just opened its first SCHMIDLIN, PRESIDENT OF GOLF PLUS, AND State for Department for Business, Energy & competent to undertake inspections.” North American store in California in PASCAL GRIZOT, PRESIDENT OF FRANCE Industrial Strategy (BEIS). The Royal Society for the Prevention of September. 2018 RYDER CUP. Sportsafe, the leading Physical Education, Accidents (RoSPA) has worked tirelessly Alejandro Sanchez, General Manager School Sport and Physical Activity (PESSPA) to prevent accidents since 1914 and was the of Honma Golf Europe, said: “The choice at the nearby Le Golf National complex, Inspection Company, based in Colchester, first to introduce a variety of playground of Paris as the first city in Europe to open Paris became a natural option for our has been working to achieve UKAS inspections and indoor soft play which a Honma shop was easy, as the French first European outlet.” accreditation for the last three years, and support the BS EN1176 recommendation of capital is globally recognized as a centre Patrick Schmidlin, President at Golf were proud to gain accreditation for ISO/IEC an annual inspection. for market-leading, high-end brands and Plus, said: “Having a HONMA shop 17020:2012 in May 2019. Register of Play Inspectors International premium products. Coupled with the within our popular store will prove Andy Bickerstaff, Technical and Quality (RPII) took it one step further by introducing opportunity to occupy this prime location a great attraction and it makes a big Manager at Sportsafe, said: “It has been really the inspection for Children’s Fully Enclosed with our retail partner Golf Plus, and the statement about our offering for high- confusing for clients to know who to trust when Play Equipment (FEPE) and Inflatable success of last year’s Ryder Cup contest end customers.” it comes to inspecting their sports equipment. Annual inspections.

www.sports-insight.co.uk 16 NEWS

OPROGROUP Snap Fitness expands business with announce JACC franchising opportunities in Ireland Sports as new Following the success of the franchisees. Ireland also has they will have access to a proven flagship club in Galway, and fantastic corporate tax rates, which formula for club launch and distribution with a second site due to open is another great benefit to any ongoing success. in January at Navan, Snap potential franchisees”. The launch Buchanan said: “We’re heading partner Fitness is now ready to bring of the Navan site comes at a time into a very exciting time here on board a limited number of significant growth for the fitness at Snap Fitness as we grow the The OPROGROUP, who own David Allen, OPRO Chief of franchise partners to help franchise, as Snap Fitness prepares brand with more site launches. and distribute a range of world- Executive Officer, said: “We are expand the brand quickly to open a further six sites across Our members enjoy the ease of leading sports brands, have thrilled to be partnered with JACC throughout Ireland. the UK in December and January. having 24/7 access to world class appointed JACC Sports as a new Sports and excited to see what we As a fragmented market, with Founded in 2003, with over equipment all with a community distribution partner in Ireland. can achieve within the four-year no leading chains or consistent 2,000 clubs in 18 different feel and we’re excited expand JACC Sports will be the partnership. We want to continue fitness brands across the countries, Snap Fitness provides the Snap Fitness brand into new exclusive and official distributor to grow each of our brands in country, it presents the perfect entrepreneurs an exciting markets with our network of of all products across the this territory and we believe that opportunity for the 24/7 fitness business opportunity with turnkey franchisees.” OPROGROUP’s three brands; JACC Sports can help us achieve franchise to establish itself in systems, financing options with Prospective franchisees are OPRO, the leading provider of that vision. We believe that this Ireland. low investments, and world-class invited to submit their interest technically advanced mouthguards; will be a mutually beneficial Isaac Buchanan, Chief support. New franchisees will via the Snap Fitness website: MARU, a leading British relationship and will open up new Executive Officer, Snap Fitness benefit from the backing of an snapfitness.com/uk/franchise- performance swimwear brand opportunities to get our products UK & Ireland, said: “The established fitness brand and opportunities/ and OPROtec, a range of sport into the hands of our customers.” majority of gyms in Ireland protection straps, braces and tape Jonathan Courtenay, MD are independently owned and designed to protect, support and JACC Sports Distributors operated, so we are excited to aid recovery. Ltd, said: “We are delighted to establish Snap Fitness as a JACC Sports, founded in 1989, announce our partnership with consistent fitness brand within is now Ireland’s premier supplier the OPROGROUP and to be able the country. We’ve already seen of sports, outdoor, speciality and to welcome them into our stable of great success for our franchise fashion brands to Irish retail. brands.. We will be representing in Galway with the club at full Through their nearly 30 years’ OPRO, the world leaders in the capacity and expect this to experience and expertise in looking mouthguard category. In addition, continue as we open up this after brands in their territory, we will also have the exciting opportunity across the country. JACC Sports will support the opportunity offered by OPROtec Ireland’s membership rates OPROGROUP as they establish and MARU swimwear. We look for gyms is one of the highest, TARGET DRYnew routes1.2_SPORTS to market INSIGHT and broaden 10/09/2019 forward 10:00 to Page serving 1 all of the with great margins so there’s their already diverse and loyal base existing accounts and many new a huge opportunity here for of customers. ones over the years to come.”

@SportsInsightUK GOLA page man_SPORTS INSIGHT 14/11/2019 10:26 Page 1 18 INTERVIEW

GOING ONE DEGREE BEYOND Jurian Elstgeest, Managing Director 361° Intl Ltd, talks to Mark Hayhurst about the running shoe brand and their vision for the future

61° was founded in 2003 and Europe, he was asked to set up the shoes that, from a functional to solve a certain problem or And the ethos of running as has quickly grown to become EMEA arm of 361° International. standpoint serve 95 per cent of deliver a certain experience for a lifestyle and inclusive to all one of the biggest sports Jurian was tasked with setting runners. We have another set of the runner. So in spring 2020 we levels of runners can be seen 3brands in China. up the European head office in shoes that serve the other five per will be bringing out two neutral in 361°’s ambassadors. The It was one of the main sponsors Haarlem, in the Netherlands, in cent. What we try to do is make running shoes. The new Spire 361° #BeyondExpectations for the Olympic Games in Rio in 2016. They started delivering sure our retail partners are able to 4 addresses ultimate comfort. Ambassador Program is 2016, equipping more than 100,000 their first products the following serve their customers’ needs. But It’s a super comfy running shoe an embodiment of their volunteers and officials in head-to- year into a very competitive that’s only the first step, for a new for easier runs, longer runs. The commitment to enable everyday toe 361° gear. Following the initial marketplace. brand like us we need to earn the other shoe is the Meraki third runners and athletes to define success in China the brand decided Jurian said: “My experience confidence of the retailer and then, edition. It has the perfect balance their own standard of success, to internationalize its business. has been that the last thing that the second step, is to get the runner between responsiveness and break down barriers, achieve The goal was to deliver products the world is expecting is another to like our product. cushioning but also makes you more than they thought possible that compete with the best in the running shoe brand to step into “We are happy to see that people feel fast. The Meraki is actually and they come from all walks of market. The focus is on footwear the game. It’s a very competitive who try our shoes love them, keep our biggest selling shoe in life. for runners that not only keeps up market, it’s a market that running in them and return to the Europe.” Jurian said: “Our mantra with all the big brands but offers requires big investments if you store and say I am very happy with The running market is ‘One Degree Beyond’ is about innovative alternatives. The secret want to get in, it requires a lot of these shoes. That’s why we now constantly evolving to meet the the athlete. We are looking for of their shoes lies in the blend experience and knowledge, not just have roughly 450 run specialty changing needs of customers ambassadors who have gone of stability and cushioning. The individuals but teams of people, stores across Europe that sell our and there have been some major through the phase of doing things innovative material QU!KFOAM to create product that works – it’s shoes.” changes over the years. they thought they were unable to was invented solely for this not easy. For 2020, 361° are looking to Jurian said: “There have been do. It’s important to us that they purpose. It is made out of EVA and “But our experience is that there continue to build confidence in many trends but I think what is inspire others. Running should rubber and is covered by a thin was a need in the marketplace with their brand across Europe and interesting about today is that not be an elite, exclusive, thing – polyurethane skin for long-term run specialty retailers to make sure deliver excellent products to the it has resulted in more diversity we believe that running should shock attenuation. they are differentiating themselves running community. of product. There are more and be inclusive. Something that is Jurian Elstgeest, Managing from some of the big brands. It’s Jurian said: “For the retailers it’s more runners who don’t just go a way for people to lead a more Director 361° Intl Ltd, is a veteran not been easy but, so far, it’s been all about their credibility to deliver around the block, people run healthy lifestyle.” in the international footwear and successful.” a great running shoe for their different types of races, different 361° are already working with sporting goods business. With 361° wanted to develop shoes for customers. We have to make sure types of surfaces. I think running 50 run specialty stores in the extensive buying and private all types of runners, to be inclusive, that our product is consistently has become much more part of UK. For further information label experience at Perry Sport in and to also serve the needs of good. The other part is providing an a lifestyle than just something email [email protected] or Holland, footwear merchandising specialty run stores. excellent service to the retailer. that you do. I think that’s great contact Eric Muir and Geortina at Nike EHQ, footwear creation and Jurian added: “That’s how we “But, what’s critical is when we for health in general but it’s also Mills, from GEM Agencies, at business management at ASICS started, we have basically five come out with new product it has great for us as a business.” [email protected]

“ I think running has become much more part of a lifestyle than just something that you do. ”

@SportsInsightUK NEWS 19

1REBEL LAUNCH INTO AT-HOME FITNESS MARKET GoSweat cater for the modern London boutique fitness the major players entering into the workforce with newly launched studio, 1Rebel, has partnered swelling digital fitness space, which with fitness equipment giant, Mintel has further predicted will employee wellbeing benefit TechnoGym, as they propel grow to £5.3bn by 2023. into the at-home fitness A recent Mintel report into the While it’s good to see that way of engaging employees and market. UK health and fitness market found employers are concerned inspiring them to commit to a This partnership marks the that 47 per cent of gym goers would about the well-being of their healthier and active lifestyle. next significant and high profile consider cancelling their gym employees, the sad reality is Stephanie Newport-Booth, undertaking for 1Rebel, co- membership due to the variety of that many businesses waste founder of GoSweat, said: founded by James Balfour and choices now available to them and money on work-life initiatives “Supporting employees mental and Giles Dean, since their launch would even be open to taking part that don’t benefit the majority physical wellbeing is imperative in 2015. in a virtual gym class. of their employees, or do much to having a healthy, happy team. King of Gyms’ 1Rebel is Members will have unlimited of anything to enrich the Defining what’s ‘healthy’ varies accelerating their growth access to RIDE classes with the broader corporate culture. from person to person, so often we and is giving consumers the UK’s most in-demand Personal It’s for this reason that London- forget that employees are people, opportunity to experience Trainers. They will motivate and the opportunity to purchase the based start-up GoSweat has with their own individual feelings, London’s fiercest and most guide RIDE members through Technogym bike in monthly announced the launch of an goals, and challenges. Treat your popular Ride class from the a variety of sweat drenching installments. 1Rebel are offering entirely new corporate wellness employees as individuals, and comfort of their own living workouts from the comfort of their a finance plan which removes the benefit that gives employees access support them with preventative room. Launched on November own home. upfront cost of the bike, costing to 1,000’s of fitness and wellbeing incentives, like GoSweat, that 11, 2019 RIDE LIVE transports 1Rebel is the fastest growing £99 per month over 36 months experiences from some of the best encourage positive mental and members from all over the world, boutique fitness space in London. which includes subscription to Sports Providers around the UK, physical wellbeing.” into 1Rebel’s most theatrical Their fifth studio in Victoria 1Rebel content. offering more than just physical and innovative Victoria studio is the UK’s first multi-tier spin This year, 1Rebel raised the bar health, but experiences that cover at home, on demand, with live- cycling auditorium, a 7,000 sqft yet again as the studio announced every aspect of mind, body and soul. streamed classes and library of experiential space that hosts over its 2019 valuation which saw a GoSweat has already partnered pre-recorded Rides. 80 bikes across three floors. It has a 360 per cent increase reaching with a number of large corporates Driven by the need of £600,000 audio and visual system. £36 million and plans to launch such as Age UK, Workday and advanced fitness sessions, Bringing the highest quality, internationally in 2020. Medallia with the aim to connect increased stressed sleekest bike into your home, the Co-founder James Balfour many more employers and environments, and the inability Technogym bike costs £2,450 with says: “1Rebel has made its HR managers struggling with to attend gym classes, the a monthly subscription cost of mark as a disruptor brand employee recruitment, retention interactive virtual fitness market £39. However, this exciting new with a loyal following. Now, we and motivation to show them how has seen a boom in recent partnership with Technogym will want to extend our ‘fitness as exercise and diverse wellness- ODLO 1.2_SPORTS INSIGHT 10/09/2019 09:58 Page 1 months. Currently estimated to also make at-home fitness more entertainment’ concept directly focused experiences directly be worth £4.9bn, 1Rebel is one of accessible, offering consumers into consumer’s homes.” impact employee morale, resilience and motivation through a unique

www.sports-insight.co.uk 20

sports e place to source all your hub products and services

www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Cobra Ultra Swipe The Prince of the Gear Club custom Finding the right ’s new Anti-Fog Swipe Technology is a ground breaking new approach to solving Package clothing tempo Whether you’re working out or relaxing Custom cycling clothing from Gear Club are The Hilly Tempo running sock is ideal for a the problem of goggles that fog up. The Cobra at home, the Comfyballs Performance high quality and completely customisable, run in the park, on pavements or meandering family’s existing anti-fog treatment is already series is perfect for those who want to stay ready for you when you need unique paths. Whether you are taking on your fi rst one of the best. Now with Swipe technology, comfortable and stylish all year round. 84 performance apparel for yourself or your 5k or putting in the training miles ahead of arena made it even better! With just a single per cent All Season Microfi ber, sports team. Their custom cycling tops are the autumn marathon season. The Tempo swipe of the fi nger, Swipe Anti-Fog can be 16 per cent Lycra = Super Soft. Unique all custom-made to your exact specifi cations, has a perfect combination of a durable heel reactivated, extending the protection up to PackageFront Technology. Well suited for and this means that you can perform in the and toe and a soft main body. The Tempo ten times longer. year-round use. Sweat wicking. Fast drying. style you desire – no compromises. is available as a great value two pack. Lightweight comfort.

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Hex Forearm For a run in the sun A Classic Reinvented Blade 5 Dual Core Gear up with the latest vests, shorts and Newly redesigned for Spring 2020, Mac in a The Blade 5 Dual Core represents the Sleeves tees from Ronhill. Featuring lightweight Sac’s new Origin and Neon rain jackets are pinnacle of dartboard technology and Superior elbow protection with 9mm mesh fabrics, split shorts, supportive now 10,000 mm waterproof and 8,000 gsm innovation. Exclusive dual-core technology Technology. Features hDc Moisture twin layered shorts and breathable breathable. With updated branding, new achieves lower compression at the outer Management that keeps you cool and dry. t-shirts. Available in a variety of colours features and a range of new colours the go-to core, increasing point penetration, whilst Breathable and lightweight. Fully machine and styles to suit all types of runners and packable performance jacket has just got higher compression at the inner core washable and available in a range of colours. running disciplines. better. Become a stockist today. increases resistance below the surface Available in S – XXL. for improved durability. #ChooseBlade

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@SportsInsightUK 21 sports insight selects FORM Swim goggles The only swim goggles with a smart display that delivers metrics like split times, distance, and more—intelligently, as you swim. Developed in collaboration with top competitive swimmers and coaches, the FORM Swim Goggles are the missing piece in every swimmer’s swim bag. www.formswim.com

Body Armour You’ve got to Infracycle Merino Gola Active Major 2 The Major 2 is the running shoe you were Ventilator Headgear SmellWell Baselayer looking for. This Gola Active running trainer Light PE foam o ers superior comfort, A must for all sports footwear retailers, KYMIRA’s all-new, recycled infrared features a high density open cell in-sock cooling and protection. Superior closed cell SmellWell will remove the nasty ni s from blend comes into its own in the Infracycle which provides added rebound and shock foam is ultralight and fl exible whilst o ering overworked shoes. These small breathable Merino range. The garments deliver the absorption while running. The one-piece the best protection available - protects pouches contain a secret Swedish formula revolutionary benefi ts of infrared to the knit upper provides additional comfort, major head impact zones. Innovative aero- including bamboo charcoal absorbing all wearer, including accelerated recovery, ensuring stability mile after mile. matrix design provides superb comfort and moisture, killing the bacteria causing foot thermoregulation and boosted circulation. maximum ventilation, odour and leaving a pleasant scent. Their Merino garments are also seamless keeping you cool. Stretch lacing for optimal, Plus great packaging for easy display. and soft to the touch, ensuring ultimate personalised comfortable fi t. Swedish, Odour Kill, Shoe Fresh, Easy to comfort. Post. [email protected] 0113 243 1155 0118 958 5262 01706 212512 [email protected] [email protected] [email protected] [email protected] www.bodyarmour.co.nz www.charlesbirch.com www.kymirasport.com www.gola.co.uk

ODLO Active Spine Supporter with Cup Arsenal FC With Active Spine, better posture can Ideal for hockey and fi ght sports. improve performance! ODLO’s latest Triumph 17 Constructed with supportive four-way Hip Flask The new Triumph 17 from Saucony features Every Gunners' fan would love this innovation helps athletes to stabilise their stretch mesh, cup retention straps and their next generation of cushioning, stylish o cially licensed 60z hip posture. This is important because an comfort waistband. Comes with a gel lined PWRRUN+ to give you a springy and fl ask. The stainless steel fl ask is upright posture increases oxygen intake and BioFlex cup that protects all the vital areas responsive underfoot feel. It’s for those emblazoned with an antique badge reduces muscle fatigue, with positive e ects with a vented bio-shape design. Combines of us who crave the ultimate in protective and comes in a gift box. on performance, recovery and overall health. comfort, fi t and superior protection. cushioning. And if it helps athletes, it’s also ideal for Available in S, M, L, XL. everyday wear.

07581741799 02033762738 01582 670100 [email protected] [email protected] [email protected] footballsouvenirs. Odlo.com www.saucony.co.uk www.shockdoctor.co.uk

www.sports-insight.co.uk 22 sports insight selects Jaybird Vista Never go quiet. It’s incredible something this small can go this big. The cutting-edge Vista pairs true wireless technology with #EARTHPROOF rugged construction for premium sound that can go anywhere you do. www.jaybirdsport.com

Updated Paradigm Personalising Double Gel Enertor Kids insoles Altra’s (UK) best-selling road shoe, the Enertor insole supplier to the British Army Paradigm is updated for 2019 - this is Altra’s outdoor wear Mouthguard and elite athletes including Usain Bolt, are Providing customisation services with d3’s entire mouth guard range are tested and max cushioned long-distance running shoe. excited to launch their new kids insole range, Brother Embroidery Machines allows proven high quality products that are simply The neutral platform allows the foot to providing outstanding shock absorption you to generate additional income for essential for contact sports like MMA, run naturally but has a guide rail for foot for children age four plus, protecting every your business from clubs and event , Rugby, Hockey, GAA, American support when you start to tire. The midsole step they take, available in two sizes from organisers. The Brother PR1050X and Football even Netball and . The Ego material has been made sti er and September at Enertor.com/products/kids PR655 are ideal for adding logos, names Range consists of seven colours in junior and additional fresh colourways added. RRP £13.99 and numbers to tops, shorts, jumpers, senior - great value with a great RRP. bags and more.

0161 366 5020 0161 235 0344 07970766816 01473 831384 [email protected] www.brothersewing.co.uk [email protected] [email protected] www.altrafootwear.co.uk www.d3tape.com www.enertor.com

Blizzard Thermal Runner’s Sportwear EPOS Celebrating 40 years Glenway is a family-run business Collection Compression Socks system dedicated to the supply of trophies and Providing you with unrivalled TOETOE Compression toe socks provide Top to Toe has spent over 30 years perfecting awards. This year they celebrate their 40th performance, warmth and comfort help in improving circulation of the entire an EPOS system built around the specifi c anniversary. Colin Sharp started Glenway in temperatures as low as -15°C, the calf. The elasticated calf channel ensures needs of clothing, footwear and sporting in 1976 and Glenway has gradually grown to PULSAR Blizzard Thermal collection dynamic adjusting and secure hold on the goods retailers. While many EPOS systems become the largest supplier of trophies and are the perfect base layers for running, leg. This is very benefi cial not only for link to the web and come with the latest awards in the UK. The team at Glenway look cycling, skiing or any outdoor sports you encouraging better circulation for sports, hardware, only Top to Toe boasts unbeaten forward to serving you in the coming year. may get up to in the long, cold winter but also when not moving at all, as the lack of reporting, ease of use, customisability and TRADE ONLY months. movement slows down circulation. stock entry speeds.

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@SportsInsightUK outdoorFRESH news stories & everything Outdoors!insightoutdoor-insight.co.uk

FOCUS ON WINTER A WILD RIDE AROUND NIMS MAKES SPORTS AND THE WORLD P33 CLIMBING CLIMBING P26 HISTORY P31

in association with

www.outdoor-insight.co.ukwww.sports-insight.co.uk CARTASPORTS page_SPORTS INSIGHT 31/10/2019 13:27 Page 1 OUTDOOR INSIGHT 25

Peak Performance urges people to “Live STRENGTHENS More” - a brand campaign beyond apparel SENIOR In a new brand campaign, Peak The set of tools is intended MANAGEMENT Performance reminds us that to make the skiing experience TEAM time is the most precious thing more efficient, minimizing the we have. time spent on planning and Wolfgang Müller has joined Most people spend a lot of their maximizing it on time well Ventile, Stotz & Co as free time on empty experiences, spent – to live what you love. European Sales Manager. treating time as if it is endless. To live more! He joins the company with Peak Performance challenges this Jeanette Francke added: “We over 27-years experience unfulfilling time and urges people know where some of the best in the industry to live what they love. To live more. skiers in the world go skiing, gained from roles with The brand campaign LIVE where they stay and where they some of Europe’s largest MORE, which is launched with a get the best local food. We know high-performance textile one-minute movie, doesn’t promote how to prepare physically to get manufacturers. Wolfgang has a specific garment or category; it’s the most out of your skiing and we been appointed to support the existential. have the professional tips on how worldwide sale of Ventile as Jeanette Francke, Creative to develop your skiing technique. the brand targets 20 per cent and Marketing Director at Peak So for this season we go beyond growth and sales into Performance, said: “With Live apparel to take responsibility new markets. More, we hope to make people Travel guides, pre-season season workout programs and for the whole skiing experience. Wolfgang brings a wealth stop and think, just for a second, training, and tutorials Peak technical tutorials, developed From pre seasonal training to of experience in the textile on how they spend their free Performance wants to empower together with some of the best the après ski.” The Live More industry to Ventile, having time. And then help them act. An an active lifestyle starting with skiers in the world and staff living campaign is now live. worked with one of the active lifestyle is essential for our making it easier for people to get in places like Chamonix, Hokkaido Pre-season workout most innovative European wellbeing and we know that being out there and go skiing. and Whistler, Peak Performance program, travel guides and ski companies and active, outdoors especially, can By introducing a travel guide hopes to inspire people to live tutorials will be shared on a very well-known Swiss make magic for most souls.” with 40 ski destinations, pre- more this winter by skiing. www.peakperformance.com mill. Wolfgang will be based at Ventile’s head office in Switzerland where he will PrimaLoft launches P.U.R.E. work closely with Managing Director, Daniel Odermatt on to reduce carbon emissions the sales of the full Ventile PrimaLoft has launched fabric portfolio including PrimaLoft P.U.R.E., a Ventile original, Ventile proprietary manufacturing Organic and the newly technique that reduces carbon developed, Ventile Eco range. emissions by as much as 48 Daniel Odermatt, Product per cent. and Marketing manager, P.U.R.E., which stands for said: “We’re delighted to “Produced Using Reduced have Wolfgang join the Emissions,” is the latest Ventile team at a crucial time development in PrimaLoft’s in the company’s history. Relentlessly Responsible Ventile has ambitious plans commitment to make more to expand sales across the sustainable products without UK and Europe and having compromising its industry-leading Wolfgang on board will be performance. environmental assessment of its a great asset. He is known Mike Joyce, PrimaLoft manufacturing and determined to be a dynamic sales and BRINGS president and CEO, said: “Over that removing the need for thermal management professional the past four years, we have been ovens would drastically reduce and has a strong track record EXPLORATION TO BIRMINGHAM working towards manufacturing carbon emissions. of increasing profitability The North Face celebrated the opening of the newly re-vamped solutions that will drastically Joyce said: “Our engineers and delivering operational Birmingham Bullring store with a special event to mark the reduce carbon emissions. have developed and perfected a efficiencies. We’re looking arrival of the first-of-its-kind store in Europe. The result is a brilliant shift manufacturing technology that forward to working together The launch party was a true celebration of all the city has to offer. in our process, that will make uses air, instead of heat, to cure and to build on Ventile’s success Birmingham designers Milly Rowe, Akeem Adams and Elizabeth Ilsey a significant impact for the stabilize the insulation.” in the performance textile were invited to style and create bespoke window and fashion displays. environment.” In the fall of 2020, Patagonia market.” Local influencers mapped and shared their favourite adventure routes The initial insulation product will be the first brand partner to Wolfgang Müller said: “I am around the city and Amna Akhtar, founder of Girl Dreamer, spoke being produced with P.U.R.E. incorporate PrimaLoft P.U.R.E. excited to be joining Ventile about what exploration means to her. The night ended on a high with a manufacturing technology uses manufacturing technology. which is world famous for its set from renowned BBC Radio 1 DJ, Tiffany Calver. 100 per cent post-consumer P.U.R.E. manufacturing arrives unrivalled performance and Part of the global strategy to transform existing retail stores into recycled material and has all a year after PrimaLoft introduced unique heritage. My role will basecamps for exploration, the new store joins the recently opened the insulating and performance PrimaLoft Bio, the world’s first be to support and develop Soho, New York door by enhancing consumer experiences with touch benefits of existing PrimaLoft biodegradable**, 100 per cent sales of the full Ventile fabric points unique to The North Face. Gold Insulation. Converting the recycled synthetic insulation and portfolio and take the product Iconic products from athlete expeditions are proudly displayed yearly production of PrimaLoft fabric. into new markets.” to excite and inspire the next generation of adventurers, while the Gold Insulation to P.U.R.E. * Calculations based on signature Half Dome scent transports consumers straight from the manufacturing results in: single-year production of shop floor to the meadows of Yosemite Valley itself. •48% reduction of Carbon Dioxide 40-100gsm PrimaLoft Gold True to the brands heritage, the store has also been designed with emissions* Insulation. Calculations verified sustainability at its heart with FSC certified reclaimed wood, steel and •348,111 lbs of Carbon Dioxide by independent third-party, SGS granite, low VOC paints and a focus on a decrease in waste production. reduction* North America, Inc A “Clothes the Loop” donation box is also in store for customers to •438,617 miles of Carbon Dioxide ** 93.8 per cent biodegradation recycle all clothing from any brand in any condition in return for a savings – enough to drive around in 586 days under ASTM D5511 discount coupon for their next purchase. the earth 17.6 times* conditions (landfill environment); Jan Van Leeuwen, General Manager for The North Face EMEA, Traditional insulation 65.5 per cent biodegradation in said: “We are delighted to have chosen Birmingham as the first manufacturing requires that fibres 639 days under ASTM D6691 European location to benefit from our new retail vision. We hope to are thermally bonded by moving conditions (marine/ocean create stores that offer a more engaging experience for our customers through a slow, high-heat oven. As environment). The stated rate and and consider the impact on the planet with every design choice we part of PrimaLoft’s Relentlessly extent of degradation do not mean make in the process.” Responsible mission, the company that the product will continue to completed a comprehensive degrade.

www.outdoor-insight.co.ukwww.sports-insight.co.uk 26 OUTDOOR INSIGHT ISPO Beijing dedicated to winter sports and climbing

The focus at ISPO Beijing 2020 will be on winter sports and climbing. The international sporting goods industry will meet at the China International Exhibition Center (New Venue) in Beijing for ISPO Beijing from February 12 to 15, the most important industry trade fair in the Asia-Pacific region. In light of the approaching 2022 Olympic Winter Games in China, winter sports is the clear focus of the trade fair, as in past years. Another key area on display is the Outdoor segment with an emphasis in Climbing, Health & Fitness and Manufacturing & Suppliers. The extensive program of panels and seminars and the Ski Resort Tour are aimed primarily at international sports professionals. and facts on Chinese ski areas and Almost two years ahead of the the ski industry. 2022 Olympic Winter Games in Other planned presentations will Beijing, the enormous appeal of focus on investment opportunities the major sporting event is clearly in the country, details on political noticeable. New sports facilities assistance and local support in the and programs are springing up, scope of the 2022 Olympic Winter the number of active winter sports Games. Previous, successful enthusiasts in the population is business models will also be growing: a dynamic that holds presented. To complete the agenda, considerable potential for the a technical workshop will be held sports industry. on the following day. A further emphasis of ISPO Beijing 2020 is climbing, which In the footsteps of is also a booming sport in China. Olympia A wall in the climbing The two-day Ski Resort Tour from exhibition space will serve as a test February 15 to 16, immediately area and stage for a live contest. following ISPO Beijing, moves The ISPO Climbing Industry the program from theory into Development Forum will provide practice. Participants will travel space for participants to share from Beijing to the Thaiwoo Ski know-how. Resort. The largest continuous ski The other segments of the area in China is the venue for the fair – Health & Fitness and 2022 Olympic Winter Games. The Manufacturing & Suppliers – also personal exchange with the resort have separate spaces that highlight the complexity of the topics with all a foothold in the Chinese sports others, d Robin Trebbe, Managing management is part of the planned the key developments in that area. of their facets.” market. The seminar will Director China & Asia Pacific at activities as well as exploring the Elena Jasper, project manager The partner fair Alpitec China, present current developments Intersport. A guided tour of the fair, area by ski and a detour to Yanqing at ISPO Beijing, said: “We consider dedicated to new products in in the winter sports segment, a retail tour through Beijing and for the first ever Alpine Ski World it our job to provide guidance and winter sports technology and ski legal pitfalls and peculiarities, networking events round out the Cup event in China. assistance for the international resort infrastructure, will be held at retail trends, e-commerce and program. The general conditions and any public as to how to best operate in the same time and place. marketing channels as they necessary registration formalities the Chinese market – from market pertain to the very unique, highly The present and future for the events, details of the entry to marketing through to Market launch in digitally-oriented consumer of winter sports in China extended program and updated capturing new target markets. Not China—know the ropes behavior in China. The Asia Pacific Snow Conference information about ISPO only are we presenting current With the Market Introduction The program will also look at on February 13 provides the Beijing 2020 are available at market trends on a product level, Program on February 11 and 12, case studies from brands that have framework for the release of the https://www.ispo.com/en/beijing. we are exploring deeper with ISPO Beijing is addressing all been successfully established. China Industry Ski White Book Tickets for the trade show are also relevant offers so that we can depict companies interested in gaining The speakers include, among 2019 with plenty of information available online.

dryrobe partners with British Canoeing dryrobe, producers of the practices on Britain’s waterways. at competitions, with a limited “We are delighted to be working world’s most advanced change Since its launch in 2012, dryrobe edition design also available to with dryrobe whose vision robe, have entered a new has become an essential companion purchase online. and values very much reflect partnership with British for watersport enthusiasts across Gideon Bright, dryrobe our own from a performance Canoeing. the world, to let you get active founder and Director, said: “Our through to recreational paddling The tie-up will see them support outdoors, whatever the weather. mission at dryrobe is to help perspective. not only performance athletes, Born from necessity, with enough inspire, enable and improve the Gareth added: “One of our but individuals at all levels of the space for you to pull your arms experience of an active outdoor Stronger Together ambitions is participation pyramid in a bid to in, you can get changed anywhere lifestyle, for everyone. British to provide enhanced offers for help promote paddle sports across while the super-warm synthetic Canoeing embraces this ethos paddlers and this partnership the UK. lambswool lining and waterproof wholeheartedly, which is why will give members of the The deal will also see British outer protects you from the we’re proud to be supporting paddlesport community another Canoeing members receive unique elements, in any climate; perfect for the incredible work they do, unique benefit for being a part of benefits, as the two organisations staying warm pre and post paddle. with both elite athletes and British Canoeing.” work in unison to get more people Podium performance athletes their active community of For more information on active outdoors, supporting an with British Canoeing will receive paddlers across the country.” dryrobe or British Canoeing, awesome community of paddlers bespoke dryrobes, to help keep them Gareth May, Business visit www.dryrobe.com / in advocating good environmental warm and dry during training and Development Manager, said: www.britishcanoeing.org.uk.

@Outdoorinsightuk ISPO Outdoor page_SPORTS INSIGHT 14/11/2019 10:26 Page 1 outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub e place to source all your products and services

Anker PowerPort A match for winter AMK A classic redesigned The British Isles winter weather is no A redesign of a classic, the new Motherlode Solar Lite match for the Women’s Extrem 5000 Mountain Series has the cargo and organization you’ve come When you’re out enjoying the great outdoors, Find supplies quickly with the Easy Vented Waterproof Jacket. Sleet, blizzards to love, but now includes a 3L, 100oz Mil enjoy yet another perk: free limitless Care Organization System in the newly and driving rain, it’s a tough barrier for all, Spec Crux Lumbar Reservoir that delivers power. Simply spread out the solar panels revamped Mountain Series fi rst aid kits thanks to totally waterproof, three-layer 25 per cent more water per sip and moves or attach to your pack to start repowering from Adventure Medical Kits. The durable, GORE-TEX, with reinforced areas to protect your water lower, increasing your stability your gadgets. Exclusive to Anker, PowerIQ water resistant bags include trauma supplies the jacket from rock and rucksack abrasion. and comfort. Perfect for multi-day missions, discovers and replicates your device’s which are of hospital quality and are labelled The adjustable hood is designed to fi t the Motherlode has over 35L of cargo, tons original charging protocol to provide its by injury for easy access. comfortably over your head with or without of gear organization, and their new laser cut fastest possible charging speed up to 2.1 a climbing helmet. Mountain MOLLE, making it fast and easy amps overall (with enough direct sunlight). to attach additional accessories.

0116 234 4611 www.anker.com www.berghaus.com [email protected] www.camelbak.com www.adventuremedicalkits.com

Walks the walk A great choice ODLO Fast & Light Perfect for small Applying street-smart aesthetics to the for rain Small and quick to pack, super light and families outdoor activity boot, the ecco Exostrike The Westport II is a waterproof and extremely functional – Odlo’s outdoor The Portree 500 is an easy , three- has what it takes to conquer the countryside breathable women's parka with a fi shtail, performance line FLI (Fast & Light) poled tunnel tent that features a side entry but won’t look out of place strolling through smart ventilation and an adjustable waist prepares outdoor enthusiasts for anything door and full stand up height living space. urban environments. Stronger-than-steel, and hem. A great choice for those rainy the weather throws at them while hitting the Clear windows allow light to pour into the Dyneema Bonded leather uppers combine days. Helly Hansen's stylish fi shtail parka trail. Incredibly lightweight, the FLI 2.5L spacious porch area, with Vango's lights out with an exaggerated tongue, partly concealed is waterproof and breathable with smart Jacket is the perfect packable companion for bedroom area ensuring a darkened space for and a luxurious leather lining, resulting ventilation and styling opportunities. And outdoor adventures. better sleep in the great outdoors. This tent in a boot that both talks the talk and walks pockets are large enough to store your is perfect for small families, couples, friends, the walk. essentials. weekend camps and festivals.

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@Outdoorinsightuk outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub e place to source all your products and services

La Sportiva Ultimate trekking Room for everything Alpine RDS Futura Woman rucksack you need Down Vest The Futura model belongs to the innovative The Pinnacle 70:80 is the ultimate trekking The Nijmegen is a six litre belt pack New for AW19, the versatile range of “No-Edge” generation. The No-edge concept rucksack for those heading out on longer featuring integrated twin bottles for easy- lightweight, packable, performance eliminates the traditional “edges” of the expeditions; made to be tough and practical access hydration. Designed with lightweight outerwear from Mac in a Sac has now sole. This allows the foot to come into across any excursion. The Pinnacle features in mind, the Nijmegen 6 is named expanded to include a packable, high quality, closer contact with the rock surface, thus Vango's innovative A1 back system meaning after the world’s largest walking event, the RDS down vest. O ered to retail with enhancing foot sensitivity and allowing a it is completely adjustable with one hand ‘Nijmegen March’ in Holland. The 6 litre attractive mark-ups and POS display stand. greater, homogenous push on the hold. while on your back; perfect for variable loads capacity means there’s room for everything Become a stockist today. and terrain. you need during a day’s walking, including integrated twin bottles.

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New features for Comfort, durability Forged in the wild Lightweight and Forged in the wild, the Archeon 25 Women's LED Lenser P7 and breathability embodies the principles of essentialism comfortable The new LED Lenser P7 is 60 per cent The Frontier Women's Pant is an all-round, The Gemini is a lightweight, and comfortable and environmentalism for hiking. With brighter. A new and larger switch gives high performance Soft Shell pant for active two-layer, HydroDRY jacket. It boasts mesh a women's specifi c backsystem, recycled better grip for easier operation when use on technical terrain. Combining 175g and ta eta combination lining for active fabrics, metal componentry and a wearing gloves. The recalculated lens, the and 275g EXOLITE fabric these pants comfort; grown on, fully adjustable hood comfortable backsystem combine to produce updated cooling system, the latest in LED o er comfort, durability and breathability with a wired peak and roll away feature and a a pack built for life in the outdoors technology and improved ergonomics are when moving fast in alpine terrain. An double storm fl ap over centre front zip. Other all features that will impress demanding entirelyre-engineered fi t block is combined features include two hand pockets, hook and users. with essential mountain features such as loop tabbed inner pocket, adjustable cu s integrated venting pockets and reinforced and drawcord adjustable hem. kick strips.

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www.outdoor-insight.co.ukwww.sports-insight.co.uk@SportsInsightUK 30 OUTDOOR INSIGHT

THE RECCO The North Face presents ‘Lhotse’ On September 30, 2018, with Without the usual mass of new innovative fabric from The STORY the mighty Everest to their expedition teams placing fixed North Face that provides increased The RECCO story is a right, and one of the world’s ropes and ladders to safely traverse performance and breathability short documentary about most sought-after high-altitude across the notoriously difficult in waterproof gear, during the a project that started with ski lines below them, Hilaree Khumbu glacier, the team’s expedition and it became an an avalanche accident in Nelson and Jim Morrison workload was brutally high. When integral part of the team’s kit. December 1973 and led clipped into their ski bindings a weather report gave them a clear For Morrison, the achievement to a global standard for and prepared to drop in from the but short window, the team knew required every small piece of the avalanche rescue. summit of Lhotse. they would need to move quickly puzzle to fit just right, including the Today a search and rescue Their remarkable ski descent for the summit attempt. gear:“To make even two or three system for all outdoor was not only a world first but the Nelson, The North Face Global turns at that altitude is almost activities year around now culmination of a jointly held dream, Athlete Team Captain, said: “The unbearably hard and so you have to exists due to this tragic realised through extraordinary hard Lhotse Coulouir is just such a be wearing gear that gives you the incident. But in 1973, before work, undoubted talent and a small perfect line, being only truly visible best chance to not only succeed, any electronic aids existed, but special expedition team. from Everest gives it this mythical but allows you to be comfortable Magnus Granhed, founder Starting at the end of August to quality and it stoked this fire in enough to take in that special of RECCO AB, and his make the most of the snow-covered me, in both of us – we just had to moment, to savour it and never let friends were left to search Himalayan peaks, the expedition see if it could be done but we knew it go.” for skiers caught in an team consisted of two icefall we would need not just the right To watch the full film and europe on Facebook. Alternatively avalanche with their doctors, two photographers, Dutch conditions but the right team and find out more about Futurelight you can find your closest ski poles. Simpson and Nick Kalisz and five we had it.” follow @thenorthfaceuk on theatre showing by following @ “It felt hopeless, knowing incredible to help guide, Hilaree and Jim both utilised and Instagram, and follow www. europeanoutdoorfilmtour on that there were people capture and support the attempt. extensively tested Futurelight, the facebook.com/thenorthface. Instagram. buried underneath,” he remembers. After three hours, two victims were Metcalf said: “The Ghost found, and it was confirmed MOUNTAIN HARDWEAR LAUNCHES MOST Shadow was great for the that one of them was a different conditions we friend of Magnus Granhed’s. SUSTAINABLE COLLECTION TO DATE experienced on the trek like “This contributed to chilly Himalayan mornings and making the experience Mountain Hardwear is And voila – that’s how the Ghost warming up after hiking for even stronger. Here we are rolling out its most Shadow came to be.” hours in the cold rain. A huge having fun skiing sustainable collection yet, Mountain Hardwear recently plus of this piece being synthetic and suddenly one of us with the introduction of updated the iconic Ghost is that it dries quickly”. passes away.” Ghost Shadow. Whisperer collection to feature Aside from the usual weight, After the accident Ghost Shadow Hoody will be 100 per cent recycled fabric, and size specs most Magnus Granhed was the first product launched in , and the product team knew gear enthusiasts go crazy for, motivated to get more the UK and Europe for Spring/ they could take it a step further Ghost Shadow collection boasts knowledge about Summer 2020, proving that with the Ghost Shadow. further impressive eco benefits: avalanches and rescue and high-performance pursuits and Adams said: “Not only did we • 52% less water is used in search technologies and environmental efforts go hand use 100 per cent recycled ripstop manufacturing, plus it keeps quickly understood that an and hand. Between its 100 per nylon and recycled trims, but we water clean throughout use. electronic solution could cent post-industrial recycled also focused on insulation, using Many water repellents break allow searches to faster shell fabric and semi-recycled 100 per cent and 70 per cent down and leave behind by- locate victims buried by an trims, lining, and insulation, recycled PrimaLoft Eco synthetic products, but PFC-free DWR avalanche. the Ghost Shadow has 88 per insulation”. ensures less potential toxicity He said: “But neither the cent total recycled content. It’s Outerwear Product over time for you and the technology or the market raising the standard of utility Development Manager, Rachel environments you interact with. existed when we started.” while reducing carbon and water Metcalf, is one of six Mountain • Each Ghost Shadow garment The original idea with the impact to bring the heat to where Hardwear employees who was reduces carbon emissions RECCO rescue system was it’s supposed to: the wearer, not in our line for years and it’s such an peer-voted to go on a three-week produced in manufacturing by to find a technology to make the atmosphere. iconic piece in the market. So, as trek through the Khumbu Valley 39% over a standard jacket. all people searchable by Steve Adams, Product Line a team, we asked ourselves, ‘How up to Everest Base Camp, where • The number of smartphones professional rescue teams, Manager of Outerwear, said: can we expand this program in a she tested the Ghost Shadow that could be charged with this with a maintenance free “We’ve had the Ghost Whisperer more sustainably innovative way?’ Hoody first-hand. savings in emissions? 842. and cost-efficient solution. Almost 50 years later – the idea remains the same. Magnus Granhed added: Online voting is open for the UK Outdoor Industry Awards 2020 “It is a great advantage to be To coincide with the Kendal This is the final stage of the • ACCESSORIES: Klean Z4; Black Diamond able to live off of your idea, Mountain Festival (KMF) awards process, following 120 Kanteen – TKPro; Light My – AirNET Harness. but it is nothing compared this weekend, online entries being received across ten Fire; Luci MPOWERD – • SLEEPING: Mountain to meeting someone who voting for the UK Outdoor categories. All products entered Base Camp Light. Hardwear – Lamina Eco AF; tells you they are alive Industry Awards 2020 is were on display and shortlisted • DIGITAL PRODUCT: Garmin – Mythic Ultra; Helinox because of your idea.” now open, which provides an by a panel of expert judges – GPS Map 66i; OS – Map – Cot One Convertible opportunity for consumers (including specialist outdoor (Mobile App). Insulated. to select their favourite new retailers, journalists and gear • BACKPACKS/TRAVEL • CLOTHING: Mountain outdoor products. Votes can be testers) in July at the Outdoor LUGGAGE: Jack Wolfskin – Hardwear – Ghost Shadow placed via theoia.co.uk/awards/ Trade Show (OTS), the UK’s Kalari Trail 36 Pack RECCO; Jacket; Black Diamond – Not only can outdoor largest outdoor trade exhibition. Osprey – Ace 50; Craghoppers Highline Stretch Shell Jacket; enthusiasts vote for their The 2020 judging panel – 40L Hybrid. Royal Robins – Travel favourite finalists online (via the includes the following • FAMILY: Kidunk Suit; Osprey Socks; Fjällräven – Vidda OIA and UKClimbing websites), retailers, journalists and – Poco Plus. Pro Jacket. but they will also be able to vote gear testers; Robert Brigham • CAMPING EQUIPMENT: • TENTS: MSR Hubba NX; in person and see the products (Managing Director, Ellis Helinox – Personal Shade; Vango Project Hydrogen at the Caravan, Camping & Brigham Mountain Sports), Primus – Fire Stick; Gerber – Air; VauDe Power Lizard Motorhome Show, on February Adrian Plumb (Senior Buyer, ComplEAT. Seamless 1-2P. 18-23, where the finalist products Tiso), Chris Townsend (Gear • FOOTWEAR: Adidas Online voting will remain from all ten categories will be on Tester, TGO), Iain Duff TERREX – Free Hiker Parley; open until February 28, and the display to almost 100,000 (Editor, Camping), Alan James On – Cloudrock Waterproof; winners of each category will visitors at the NEC in (Director, UK Climbing & UK Dolomite – Steinbock WT be officially announced at the Birmingham. To find out more Hillwalking) and Graham GTX; Danner – Trail 2650. Outdoor Industries Association’s information please visit our Thompson (Gear Tester, Trail). • CLIMBING EQUIPMENT: (OIA) annual Conference & AGM awards partner UKClimbing on The finalists across the ten Edelrid – Swift Protect Pro in March 2020, taking place at their stand at KMF. categories are as follows: Dry 8,9MM; Black Diamond – Shrigley Hall in Cheshire.

@Outdoorinsightuk OUTDOOR INSIGHT 31

QUIKSILVER PRO G-LAND RETURNS TO THE 2020 MAMMUT WSL WORLD SURF TOUR PRESENTS ITS FIRST Quiksilver and the World Surf The announcement has been League have made pioneered by Quiksilver and PRODUCTS history. confirms the whispers within the MADE FROM They have announced the surfing community for a number return of the most anticipated and of years. It was Quiksilver who LEFTOVER exciting surf event in 25 years, the brought the inaugural Quiksilver Quiksilver Pro G-Land, which will Pro G-Land to the tour in 1995 FABRICS hold a coveted spot on the 2020 and challenged surfers to take WSL Championship Tour from on the isolated conditions, with June 4-14, 2020. Kelly Slater winning the first The Quiksilver Pro G-Land competition and inspiring the will offer surfers on the tour the infamous ‘Dream Tour’. ultimate challenge, taking them Twenty five years after the the winners of this year’s world want to challenge our athletes and out of their comfort zones and into Asian Financial Crisis marked championship tour. inspire future generations, and this one of the most remote locations the end of the G-Land event, Garry Wall, General Manager competition will do just that, it’s in competitive surfing history the brand is bringing it back to of Quiksilver, said: “Bringing the time for a little disruption.” in Grajagan Bay, Indonesia. The the tour for 2020, continuing Quiksilver Pro G-Land back to Kelly Slater, unprecedented Surf competition will make its much- to showcase Quiksilver’s the surf calendar has long been an Champion and inaugural winner This month, Mammut awaited return to the raw, remote commitment to surf travel and ambition of Quiksilver and 2020 is of the Quiksilver G-Land Pro, said: will launch its first location where the jungle meets chasing the perfect waves. the perfect time for our surfers to “The greatest ever tour event is “Leftover” products. the ocean and let the world’s most Competing in the most exciting get back out to Grajagan Bay and back! Great move. Might need to The Swiss mountain talented surfers take on the waves. contest in surfing history will be really return to raw. As a brand we win that thing again.” sports brand is utilising leftover fabrics from its production processes to create T-shirts in bright Biggest ever Red Bull colours. Mammut aims to draw attention to the production waste issue in a Neptune Steps event to be transparent manner, which in turn also counteracts staged in Glasgow the wastage of high-quality resources. The outdoor The Maryhill Locks will once “It’s a tough event that tests a equipment manufacturer again be the setting for the UK’s range of skills, but I was able to will expand the project’s toughest open water push myself harder than I thought scope in the near future challenge, as Red Bull Neptune thanks to the cheering crowd and and will be adding further Steps return to Glasgow with brilliant atmosphere of the event. products to its Leftover exciting new elements. “Giving participants the chance Collection. To accommodate growing to compete in a pair opens up the As part of the WE demand, the 2020 event will be competition to those who may CARE strategy, Mammut the biggest ever held in the city, not have the confidence or the strives to minimise the Osprey athlete Nirmal ‘Nims’ as it expands to a second experience to enter individually. environmental footprint day, doubling the number of Being part of a team is hugely of its production processes participants from 2019. motivating and is a great way to and products in order to Purja makes climbing history From March 21-22, 2020, more get involved. I’m sure many will protect natural resources. Osprey are celebrating Nirmal ‘Nims’ Purja’s completion of than 1,000 hardy souls will have be back again in the future to race Launched in 2019, the the superhuman feat of summiting 14 of the world’s highest the chance to enter icy-cold waters on their own after their Red Bull Leftover Project address mountains in under seven months. The previous world of the Forth and Clyde Canal and Neptune Steps introduction! this focus. For various record? Seven years. battle through the course, which “It’s a race, so of course the reasons, the production of Nims is an incredible force; an extraordinary mountaineer who, includes seven lock gates, each with competitive element is important, outdoor clothing inevitably because of his training, mindset and sheer determination, is capable its own obstacle for the competitors but results aside, it’s a huge leads to the creation of of achieving things beyond even the most experienced climber. to negotiate. achievement to finish. I would waste materials. These are Paired with a Nepalese heritage and a passion for the mountains While the challenge has typically absolutely encourage anyone who is usually stored and partly of his homeland, Nims travelled back to the Himalayas to take on the been dominated by endurance considering their next challenge to disposed of at a later stage – most epic challenge of his life; Project Possible. Supported by his all- athletes and experienced open- take on Red Bull Neptune Steps, it’s a widespread problem in the Nepalese Sherpa team, the aim of Project Possible was to break the water swimmers, Red Bull Neptune a unique event and a great day for industry. world record for climbing 14 x 8,000m peaks in just seven months. Steps 2020 will include a more spectators and participants!” Mammut is counteracting A paradigm shift in the perception of human potential. accessible pairs relay competition. Red Bull Neptune Steps will take this waste of resources by Shishapangma is the 14th highest mountain in the world, and the Same sex or mixed pairs can now place on March 21 (men’s heats) using the said remainders only 8,000m peak lying solely in Tibet. On October 29 at 8.58am local tackle the course together, meaning and 22 (women’s and pairs heats), to produce high-quality time, Nims made his final push for the summit of this historical final competitors only need to complete 2020, at Maryhill Locks, products. The first step will mountain. This final summit was the culmination of months half of the gruelling course which in Glasgow. be the T-shirts, which will of training, perseverance, logistics and team support for Nims’ includes a 420m swim and 10.5- The race is open to men and be available in various styles Project Possible. Osprey helped fund the project and supported Nims meter obstacle climb. women aged 16+. Entrants can and colors. with the only pack that could keep up with the man himself; The Since the event first came to compete individually as well as Adrian Huber, Head of Aether Pro. Glasgow more than 2000 athletes in pairs. Corporate Responsibility at On Project Possible, Nims says: “This project was never about me have taken on the challenge. The Entrants can sign-up from at Mammut Sports Group AG, and I truly believe that’s the reason why I have been able to overcome 2019 event sold out in less than redbull.co.uk/neptunesteps said: “We want to address some of the biggest obstacles during the evolution. This only a day, so budding athletes are the increasing, global waste happened through the support of our friends and followers across the encouraged to register interest problem in a transparent globe. quick when early bird tickets are way and present a solution “Big thank you to all my friends and family for supporting this released on November 14. as a company. We’ve created endeavour. Thank you for being so kind to us. We started with Erin Jeffery, triathlete and something totally unique nothing; and see how far we have come together? The Impossible has executive assistant at The Outdoor with these colorful T-shirts been made possible. United we Conquer.” Swimming Society, was the winner made from our leftovers. Jonathan Petty, Osprey Europe Managing Director, added: “Today of the 2019 women’s race with a And these are just the first we have seen climbing history rewritten, and from everyone at time of 7m 5s. of a new range of products, Osprey I would personally like to congratulate Nims and his team on She said: “I didn’t really know which will be produced such an incredible accomplishment. The determination Nims has what to expect going into the using material remainders.” displayed at every stage of Project Possible is something we should challenge. I was concerned about completely in line with all aspire to; no matter how difficult the endeavour, the journey will how cold the water was but once I the “Waste no Waste” always be the reward.” was in, I loved every second! concept.

www.outdoor-insight.co.ukwww.sports-insight.co.uk 32 OUTDOOR INSIGHT

COLUMBIA New campaign celebrates diversity and inclusivity SPORTSWEAR Columbia has launched a brand Since its inception in 2015, COMPANY new campaign in partnership Boots and Beards has evolved into a with the UK National Parks sprawling community that touches ANNOUNCES that celebrates and promotes the lives of its many members. THE PASSING diversity and inclusivity in the From its outdoors programme to great outdoors. fitness bootcamps, the group has OF GERT BOYLE With the belief that the outdoors been fulfilling its mission to make Columbia Sportswear are for everyone irrespective a lasting positive impact on its Company’s Chairman of race, class, creed or ability, community. of the Board of Columbia is supporting a number Columbia is also supporting Directors, Gert Boyle, of community groups and charities The Change Foundation who run has passed away. across the UK to shine a light on an award-winning programme A statement from the inspiring work they undertake entitled Street Elite which engages the company said: “It to bring the outdoors to a broader young people on the edges of gangs is with great sadness audience. and crime across London through that we announce the The campaign showcases the sport and outdoor activities. passing of Gert Boyle, the power the outdoors possesses in The initiative helps young people National Park, the group works or training) into work, Chairman of the Board unifying communities, improving transition from NEET (not in with its local residents to improve apprenticeships, training or of Directors of Columbia health and wellbeing and education, employment or training) their health, widen access to the education opportunities. Sportswear Company and connecting us with nature. into work, apprenticeships, training natural environment and help Naomi Conway, Partnerships its matriarch since 1970. Columbia has partnered with a or education opportunities. create a better life for present and Director at the UK National Parks “Our ‘One Tough number of diverse not-for-profit The campaign showcases the future generations. said: “It doesn’t matter who you Mother’ held many initiatives to celebrate and share power the outdoors possesses in Since its inception in 2015, are, we know that getting out into jobs at Columbia, from they fantastic work they do as well unifying communities, improving Boots and Beards has evolved into a nature makes you feel better about seamstress of the first as providing them with their latest health and wellbeing and sprawling community that touches yourself and more connected to the fishing vest to President seasonal apparel whilst on shoot to connecting us with nature. the lives of its many members. people you share that experience to advertising icon. help keep them in the outdoors for Columbia has partnered with a From its outdoors programme to with. Her sharp wit and longer. number of diverse not-for-profit fitness bootcamps, the group has “With Columbia, we want to wisdom helped propel One of these groups is Boots initiatives to celebrate and share been fulfilling its mission to make inspire as many people as possible the company from near and Beards, a Glasgow-based they fantastic work they do as well a lasting positive impact on its to experience that great feeling for bankruptcy in the early organisation which focuses on as providing them with their latest community. themselves. National Parks are the ‘70s to the global multi- bringing together people from seasonal apparel whilst on shoot to Columbia is also supporting best places to do that – especially brand company it is ethnic communities to have fun help keep them in the outdoors for The Change Foundation who run if it’s new to you or you are trying today, with annual net in the outdoors. Regulars at Loch longer. an award-winning programme things for the first time.” sales of almost $3 billion Lomond and The Trossachs One of these groups is Boots entitled Street Elite which engages The campaign extends in 2018. Her pioneering National Park, the group works and Beards, a Glasgow-based young people on the edges of gangs Columbia’s ongoing partnership role as a woman in with its local residents to improve organisation which focuses on and crime across London through with the UK National Parks who what was then a male- their health, widen access to the bringing together people from sport and outdoor activities. are the official outfitter of National dominated industry is a natural environment and help ethnic communities to have fun The initiative helps young Parks Rangers and staff, For more testament to her strength create a better life for present and in the outdoors. Regulars at Loch people transition from NEET information visit https://www. of character and ability future generations. Lomond and The Trossachs (not in education, employment columbiasportswear.co.uk to persevere through difficult situations. “Gert’s humour and business savvy were Helly Hansen honoured Salomon details sustainability sought by many people with German Design Award at Columbia Sportswear Company and she was Helly Hansen has been honoured with the objectives in Play Minded Program truly beloved. Gert prestigious German Design Award in the Salomon Sports has announced details was unique and we feel category of Excellent Product Design for of its new Play Minded Program, which fortunate to have had the brand new Odin 3D Air Shell Jacket addresses the outdoor company’s her as a leader for over launching for Summer 2020. immediate and long-term commitment to almost 50 years. In lieu of The German Design Award is one of the most operate its business in a more sustainable flowers, please consider renowned design competitions worldwide and manner. a donation to Oregon celebrates innovative brands and products that As part of this program, the brand unveiled Health and Sciences have successfully competed to prove they are the concept for a new running shoe that can Knight Cancer Institute.” among the best in the world. be fully recycled into a ski boot shell. The of our brand and our products are eager to President and CEO Developed in partnership with the Norwegian result of more than 18 months of research and understand the actions we are taking.” Timothy P. Boyle will volunteer search and rescue team, Norsk development, the concept shoe was on display Salomon has made several commitments serve as Acting Chairman Folkehjelp (Norwegian People’s Aid), Helly at the grand opening of Salomon’s newest and in the areas outlined by the Play Minded of the Board. The Board Hansen designed the new Odin 3D Air Shell largest Experience Store in Munich, Germany. Program. To reduce its impact on the intends to consider and Jacket to meet the demands of the harsh and The Salomon Play Minded Program consists environment, the company has pledged to take action regarding the unreliable conditions that come naturally in the of four key areas, all with specific objectives: reduce its overall carbon emissions by 30 formal appointment of mountains of Norway. The result is a waterproof, • Protecting the Playground — the places per cent by the year 2030. Salomon will a new Chairman of the windproof and breathable 2.75L shell jacket for where outdoor lovers practice sports also eliminate perfluorinated compounds Board at its next regularly high-output activities during light-and-fast peak • Producing more sustainable Toys — the (PFCs) across all equipment categories by scheduled Board meeting mountain adventures. Salomon products used to practice those 2023. (PFCs will be non-existent in Salomon in January 2020. By incorporating a new 3D printed backing, the sports footwear by the fall of 2020, in gear by 2022 The family of Gert Boyle 2.75L jacket is as light as a 2.5L jacket, but more • Educating the Players — the people who and in winter sports equipment and apparel will host a Celebration durable and protective than a 3L jacket of equal make up the communities of our outdoor by 2023.) of Life in her honour weight. The 3D backing offers a comfortable, dry sports By 2025, 70 per cent of the waste created on December 5, 2019. touch when wearing next to skin. • Caring for the Playmakers — the people by Salomon’s operations will be recycled or The jacket has been ergonomically designed around the world who create Salomon re-used and the environmental performance with focus on male and female cool and hot products of every Salomon product will be visible to spots. By using gender-specifically placed, two- Jean-Marc Pambet, President of Salomon, the consumer. Also by 2025, 100 per cent of way side ventilation zippers and open mesh said: “Today’s outdoor sports participants top tier materials suppliers will have signed panels on the back to provide maximum airflow expect us to make a positive impact on the or otherwise demonstrated compliance around the body, users will experience optimum world, and we have made great efforts in with category-level Materials Compliance temperature control. recent years to reduce our impact on the Programs and Restricted Substances Lists Sarah Randall, Product Manager for environment and we will continue to do so. As (RSLs). Mountain at Helly Hansen, said: “It is an honour a company, we have always prided ourselves The concept for a fully recyclable running to be recognised for the passion and dedication on having a uniquely close relationship with shoe is the first step in Salomon’s commitment Helly Hansen has to driving innovation with our local sports communities. We haven’t to have 100 per cent of its new products unique designs.” always discussed our programs in the areas designed to one or several of the company’s of sustainability, but we recognize that fans circular economy principles by 2025.

@Outdoorinsightuk OUTDOOR INSIGHT 33

A WILD RIDE AROUND THE WORLD

OLLY WILKINS AND ROB WARNER EXPLORE NEPAL IN 2019. CREDIT:BARTEK WOLINSKI/RED BULL CONTENT POOL Red Bull TV presenter Rob Warner talks up new, epic series filmed across six countries

hen Rob Warner is a TV series like this has brought so disorientated. I am glad I did FINN ILES CLIMBS COTOPAXI IN not presenting UCI me back to why I got into it when I it, though. ECUADOR DURING SHOOTING FOR Mountain Bike World was 14. That sense of exploring has RWWR IN 2019. CREDIT: MARCELO WCup coverage on Red Bull TV, he always been a big part of it, for me. Did you discover MARAGNI/RED BULL CONTENT POOL gets on his trusty bike with his latest Thankfully I got to ride on some and learn things you project taking him on a breathtaking epic trails for this TV series with weren’t expecting? trip across four continents that some of them downhill for nearly How the Africans lived was the rekindled his love of the sport. 30km. It was the best mountain most surprising part of the trip. It Rob Warner’s Wild Rides sees the biking I have ever done. was incredible to see the heart of former MTB downhill racer joined Africa. I had only ever been to the by current mountain bike stars What was the race site and the hotel in South such as fellow Briton Matt Jones best riding in the Africa before so - to go and hang and downhill stars Finn Iles and whole film shoot? out with the tribes - nothing really Olly Wilkins to travel off the beaten Riding in the Himalayas. Can you compares to that wilderness and track and discover the world’s most imagine being surrounded by the way of life. They are the hardest stunning unseen bike trails. biggest peaks on earth? I was right people on earth, the way they live. Warner steps well outside of in amongst them on a mountain They struggle every day just to get his comfort zone as he immerses bike. For a mountain biker, that is food and water, but they are happy. himself in local culture in New next level . It was insane. I have It was pretty eye opening. Zealand, Nepal, Ecuador, Colombia, seen places that I never dreamt Kenya and Lesotho with slopestyle that I would see. It is only just now, Any stand-out their own mud hut. Us being there Where you scared star Jones shearing sheep in six months on, that it is sinking in moments from was more exciting to them than the at times you might exchange for a helicopter ride in a little bit. I treated it as work at Lesotho? The Witchcraft bikes. The kids could not believe hurt yourself? New Zealand, Canadian sensation the time and we did everything we Village maybe? the screen on the cameras. It was quite hairy at times and Iles sampling salsa dancing in could do to make the shows good. It was brilliant. Some of them were those sorts of places are not where Colombia and Wilkins exploring Now I can sit back and enjoy it a bit off their heads, after eating seeds or How tough was it you want to get hurt as they are a Buddhist monastery in the more. something to make themselves trip to keep up with the so remote, but that is part of the Himalayas. out. They were really excited that young guns? charm and excitement of why we Here is what Warner had to say What was the toughest we were there. Every single person It was quite a challenge. It was ride mountain bikes. It was also ahead of the Red Bull TV series part of the adventure? in that village came out and greeted also very exciting to ride with Finn hard work because of the tough launch on November 13: I got altitude sickness badly in us. They danced and sang and got (Iles), Matt and Olly (Wilkins). schedule. We got given a sleeping Ecuador and also Kenya. We flew out the alcohol. We had a good They are so damn good on bikes. A bag and a mat and ended up in Has filming Rob to the top of Mount Kenya and we laugh out there and hung out with lot of the things they did, I would all sorts of places. One time in Warner’s Wild Rides got dropped off on a ridge. It was the tribe’s chief. It started raining watch from behind and my jaw Colombia, we ended up sleeping on rekindled your love of like landing on the moon - such an at one point and he went and put a would hit the handlebars. I wanted a farm but we were up at 4am the mountain biking? alien landscape. Five minutes later, hard hat on and river waders. That to ride and look half decent - which next morning to milk the cows then I hated mountain biking by the time we were sliding down through it was his gear for the rain. Brilliant! is not getting any easier at my rode from 11am-7pm doing a I finished my race career. Some all. I doubt many people have done I don’t think they had ever seen a age - but I also knew that if I hurt 27km trail. people thrive on the pressure of that on bikes. On Mount Kenya I mountain bike. They had never had myself badly the series would be Watch Rob Warner’s Wild Rides racing, but it got me in the end. I felt drunk and, at over 5,000m, you anyone from outside the village stay over for me so I had to manage on Red Bull TV at https://www. was unmotivated and miserable don’t really want to be drunk riding before, so that was an incredible myself as I already have loads of redbull.com/int-en/shows/robs- for the last five years I raced. Doing a bicycle down right by a cliff. I felt honour for us and they put us up in existing injuries. wild-rides “ On Mount Kenya I felt drunk and, at over 5,000m, you don’t really want to be drunk riding a bicycle down right by a cliff”

www.outdoor-insight.co.ukwww.sports-insight.co.uk 34 ANALYSIS

DO I NEED NIKE AND ADIDAS? Paul Sherratt, of Solutions for Sport, takes a closer look at the options for sports independents without Nike and adidas.

o back to the late 1980's, cannot justify the ever increasing every day consumers to wear After being told that he could many Intersport UK members used 90's and into the noughties, minimum spend or because they basketball shoes – even though not place any more orders with to be the ability to access Nike and and no self respecting have already had their account they had no intention of going Nike, since he was not hitting adidas where others couldn't, but Gsports retailer would be seen as closed. anywhere near a basketball court the minimum annual spend of with changes looking likely within credible without the likes of adidas So where does that leave them? in them. It was Nike and adidas £85,000, Nick Mavrides, owner the domestic Intersport operation and Nike as core to its product Are Nike and adidas the key pull who created sports fashion of Ace Sports had his account who knows whether this appeal will proposition. that they were and can they live footwear and spent millions of closed but has decided to take now be applicable across the entire A large base of independent without them? marketing dollars to appeal to on the global giant in court and membership (in whatever future and multiple retailers continued the guy and girl on the street as sue for loss of earnings based form it may be). to allow these brands to grow and Do I need adidas well as the guy and girl on the on an £8,000 order that he had thrive globally and become the and Nike? court or the pitch. cancelled and therefore could Conclusion Goliaths that they are today. Certainly there is no doubt that And therein lies the crux of not fulfil. A small fight in a much So the changes are here. They are But as the industry has changed a retail store focussing on soccer the issue. Many small sports bigger battle? happening now. Adapt or die is and evolved so these brands without these two players would independents are outdated. the mantra and, for many, this will have become less reliant on this be at a major disadvantage, such is The stores are old fashion and Sports Direct be a further nail in the coffin on customer base. They continue their dominance within footwear they cannot afford to update But its not just the independents. the sports independent. We can't to transition to a model that and apparel around this sport. them. The environment is not The battle with Sports Direct and pretend that this has come out of encompasses more direct to However, in more general aspirational and not a place adidas and Nike has been well the blue. On the contrary this has consumer business and one where sports their dominance is less of where Nike and adidas want to documented over the years and been coming for a long time and they look to work with a fewer a loss. Think running, triathlon, see their products. Not a place is undoubtedly one of the drivers those that had the foresight have number of global retail partners. swimming, hockey, , netball, where their marketing messages behind Mike Ashleys push to adapted accordingly and continue table , badminton, squash, and imagery comes to life. become the “Selfridges of Sport”. to thrive. Minimum Purchase ...the list goes on.....here the In their own stores they In a recent statement he was However, if today it is Nike and Thresholds major players are not adidas or can join up the dots between keen to stress that frustration adidas tomorrow it will be , Over the past ten years both Nike. social media, sponsorship, saying that "The sports industry ...... brands have slowly implemented Here a generalist retailer advertising and global marketing has long been dominated by the All sports brands are pursuing ever increasing annual minimum perhaps has a chance to succeed. messages in a seamless way must-have brands such as Adidas. the direct to consumer model and purchase thresholds, higher However, these sports are not to the consumer. So too with These must have brands hold working with fewer and fewer and higher standards regarding the major markets. Not the major key partners who are prepared an extremely strong bargaining customers. On the flip side pure representation and ranging of traffic or revenue drivers within to invest and work together position vis-à-vis the retailers play direct to consumer brands product and provided less and the industry and, as such, many with these brands to achieve within their supply networks are launching daily putting further less support for the smaller sports retailers in these areas have a common goal. Not so the and use their market power to pressure on the independent sports customers. Even the rank and file evolved to become online only since independent. implement market wide practices shop. Intersport members are reduced there simply isn't the footfall to aimed at controlling the supply Sad as it is perhaps the question to selecting future Nike products drive consumers to stores carrying Legal Battle and, ultimately, the pricing of is not 'how can the independents from rendered CADS. No physical these lines. One independent sports shop their products," survive without Nike and samples. And sometimes (if The revenue drivers for sports owner, Ace Sports in Kentish Without Nike and adidas a huge adidas” but more “how can the the launch is sensitive) simply retail are exactly the areas within Town, has, according to the slice of Sports Direct revenue is independents survive at all' in “shadow” products. which adidas and Nike dominate Camden New Journal, decided to under threat and he knows it! a High Street landscape that is The door is closing for the and, one could argue, helped fight Nike and is taking them to becoming less about retail and smaller independent sports establish. It was these two brands court after he was blocked from Intersport more about leisure and in a world retailer to have access to these that created sports shoes as street selling boots and kits for being And what about the buying where online continues to grow at major brands – either because they fashion. These two who drove too small scale. groups? The key argument for breakneck speed. “The door is closing for the smaller independent sports retailer to have access to these major brands – either because they cannot justify the ever increasing minimum spend or because they have already had their account closed.”

@SportsInsightUK FRESH news stories & everything Ride, Swim & Run in the Triathlon World tri-insight.com

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www.sports-insight.co.ukwww.tri-insight.com 36 TRI INSIGHT

Olympic Triathlon Manager John Lunt SWINDON TRIATHLETE celebrates 30 years in the Multi-sport Industry AND PR GURU John Lunt, Race Director for the long standing contribution to CONFIRMED Brighton and Hove Triathlon Triathlon. and former Founder of Human With so many events under AS SUNDRIED Race, celebrates his 30th year in his belt, John counts the London the Triathlon industry this year. Olympic Games as the pinnacle of AMBASSADOR John, is the only triathlon his career. John said: “I was proud organiser who has worked and honoured to show off my city Sara Tye, the award-winning on the Triathlon at both The of London with such a fabulous business and organisational Commonwealth and The Olympic event and occasion. The whole of development expert, top Games. London 2012 was an amazing and 500 international PR, serial John, from Kingston in Surrey, an incredible experience. For me, it entrepreneur and athlete, is the UK, was the creator of Human Race was 4.5 years work compressed into latest ambassador of Sundried, in 1990, the company which set up 4.5 hors of sport! It’s an event I shall the active sports clothing and organised over 43 Triathlon never forget.” company. DALEY THOMPSON AND DAME TANNI GREY THOMPSON PICTURED WITH JOHN LUNT and Running races every year and John’s goal has always been to Sara, a triathlete who trains he counts the Infamous Ballbuster and developed many multi-sport competing in his newest big race make Triathlon as accessible as for the half ironman distance Duathlon, The Windsor Triathlon events that have contributed the Brighton and Hove Triathlon possible, to respect competitor’s 70.3, said: “I was so honoured to and the Kingston Breakfast Run as significantly to the growth of again. John has always been culture and religions and to be asked to be an ambassador some of his most iconic races. the Triathlon at all levels. John a main stay in my much loved be inclusive. He also aims to of this awesome brand. Their John’s first foray into Triathlon set up the Kingfisher Triathlon sport and he has to be partly introduce children to multi-sport, commitment to sustainable was in 1984. He said: “When a Club, was a board member at responsible for my ten age group encouraging them to get off their fashion is something that I truly friend I played rugby with did British Triathlon and is still World Championship Titles. He technology, get fit and put their value and I’m proud to be part the original Reading Triathlon in President of Triathlon England’s cannot help his motivational enthusiasm and energy into of an organisation that’s helping 1983, he said he would train me London Regional Committee. nature. He is, without doubt the something productive while having to combat the environmental up to do this daft triathlon event He was retained to deliver the most skilled race organiser in fun. John’s sons were only four and impacts of the fashion industry. in September 1984, in Dorking, first appearance of triathlon as a the UK.” five when John spent the weekends For instance, their Eco Charge Surrey. So he took me for a run and medal sport in the Commonwealth Annie Emmerson, former elite organising the races and he created range is made from recycled it nearly killed me! And swimming Games in Manchester 2002, which triathlete/duathlete and BBC TV Scootathlon (Scoot, bike & run) as coffee grounds, using coffee’s was my weakness. So, breast stroke led onto five very successful ITU sport presenter, said. “John has a an event which his sons could also natural ability to block odour. it was and we just kept on going World Cup events in Salford. great relationships with many of get involved with. I love the fact its sustainable with the training. GB Age Group World Champion Great Britain’s finest triathletes Stuart Hayes, Commonwealth but also technical. It’s a brand/ “The event itself was a strange (Ironman and ITU World who loved to race whatever the and Olympian, said: “I’ve known company trying very hard to be one. It was the Tanners Triathlon Champion), Daphne Belt said, format you always knew that John for many years and been the best.” – an 800m swim (pool), a 35 mile “If you were looking for the Lunty would deliver a fantastic part of all his races including The Sundried apparel is designed bike and a 16 mile run! Not quite a cornerstone on race organisation event!” the Olympic Games. His race to enhance performance. Their Sprint! But I survived, knew I could in British Triathlon, look no “At London 2012, John earned organisation was always to activewear features the most improve and so became hooked on further than John Lunt, who in himself the demanding, highly perfection and stood out from the advanced technology on the triathlon. The following year I did recent years has been the brains privileged, but very much rest, I have some great memories planet, including anti-odour, five triathlons and I raced in the behind the 2012 Olympic Games merited role as race director of and he definitely set a high standard UV protection, and temperature original London Triathlon in 1986, triathlon. For myself, 30 years year the Olympic Triathlon, staged in for other organisers to aspire to.” control, all created ethically and 87 and 88, with eight laps of the Old ago, he was unquestionably the Hyde Park! For me this is where John said: “There was, and still sustainably and sold at a Docklands. I enjoyed the racing, I rock on which my own triathlon years of gathering experience as is, a great camaraderie within the fair price. enjoyed the buzz and the challenge. career began, when he made a race director would be brilliantly sport. I feel very proud to have Sara is the founder and managing I went on to race at KONA in 1994.” phone call to a brand new older demonstrated as John put on played a small part in helping an director of redheadPR, ex-chair In 1989 after a stint travelling lady beginner, talking me into one of the most stunning and exciting & challenging sport. I of Swindon Triathlon Club and in South America, John returned taking on my very first multi-sport successful events of the London could not have done it without a top business development to the UK and decided to try his event; the Damp Dash swim-run 2012 Games!” great friends, family and some very mentor. hand at organising triathlons in Kingston-upon-Thames which In 2013, John was presented passionate business colleagues She was CEO of Etape Suisse professionally and in 1990 Human took me all the way to Kona. with the British Triathlon and event crew. Thanks to you all the company that provides Race was born. “In my 30 years in the sport I Gold Pin which is awarded to out there for an amazing 30 years, inspirational cycling tours As an innovative, professional have taken part in all his events the sport’s leading figures to I could not have done it without and high-level networking race organiser, John initiated and indeed I am looking forward to highlight their significant and you.” opportunities in Switzerland. Sara added: “As an ambassador, I can’t wait to share my knowledge with Sundried’s amazing Ironman announces first full distance Ironman triathlon in Finland followers and customers. I love their clothing and I look forward The IRONMAN Group has Stefan Petschnig, Managing to helping others achieve so announced the addition of the Director of IRONMAN Europe, much more in their sporting IRONMAN Finland Kuopio- Middle East and Africa, said: goals.” Tahko triathlon. “Finland’s love for sports is The inaugural event will take legendary and has produced place on August 8, 2020, and accomplished athletes and teams becomes the northernmost race across a variety of sports. We in IRONMAN history and the first are proud to be part of growing full-distance IRONMAN triathlon the triathlon community in this in Finland. In 2018, IRONMAN country that seems to be made for introduced the Nokian Tyres triathlon. There is an abundance of Fahrenheit) athletes will most likely spectator friendly and allows IRONMAN 70.3 Finland in Lahti lakes, perfect road conditions, an experience a wetsuit optional swim. fans, friends and family to which continues on June 27, established touristic infrastructure The two-loop 180,2 km (112-mile) get up close to their athletes. 2020. and a passionate team around bike course takes athletes through Course conditions will be Tahko, located approximately Finnish triathlon legend Tiina the surroundings of Tahko. The approximately 60 percent 70 km (43.4 miles) north of the Boman that will oversee the event.” rolling bike course includes a total asphalt and 40 percent firm region’s largest city of Kuopio has Athletes racing in IRONMAN climb of 1100 meters (3,608 feet) gravel. long been known as a premier Finland Kuopio-Tahko will face a and is nestled between the forests IRONMAN Finland winter sports destination. single-loop 3,8 km (2.4-mile) swim and fields of the Middle Finland Kuopio-Tahko will offer 40 However, triathlon has a history in the Tahko Bay of Lake Syväri landscape. The two loops of 85 age-group qualifying slots to of its own in middle Finland with which will also be conveniently km (53 miles) are connected to a 5 the 2020 IRONMAN World the first “Finntriathlon Tahko” located near the finish line area, km (3.1 mile) segment connecting Championship in Kailua-Kona, held in 2014. The new IRONMAN great for spectators. With a typical transition to the bike course. Hawai’i. General registration Kuopio-Tahko is building on the water temperature of 17 to 20 The four-loop 42,2 km (26.2 for IRONMAN Finland Kuo- success of that event. degrees Celsius (63 to 68 degrees miles) run course is extremely pio-Tahko is now open.

@TriInsight Tri hub www.sports-insight.co.uk Sports Insight @TriInsight @SportsInsightHub e place to source all your products and services

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www.tri-insight.com 38 TECHNOLOGY TO GET AHEAD YOU’VE GOT TO GET SMART Fiona Bugler checks out the latest in smart sport clothing

earable technology Display, Smart Clothing, Ear to invest in clothing which has a has been growing in Worn, Fitness Tracker, Body Worn shorter shelf life, that will get worn popularity for the last Camera, Exoskeleton, Medical out or go out of fashion? Wtwo decades and most people are Devices) and geography”. And “There will always be those who completely at ease with the trend digital big wigs are in on the act, are enthusiastic about tech who of using a FitBit or Apple watch, or including the smart clothing sector. will want to buy smart clothes similar device or app, to log life by Google’s Project Jacquard has even if your watch has the same tracking steps, calories, heart rate, the strap line, “a liberating take functionality,” says Ian Russell sleep and even emotions. on wearables”, and they produce Chief Commercial O cer at Pireta, The phenomena of ‘life logging’ a smart clothing line, including a company who provide body-worn is sometimes referred to as the a Levis Jacket and San Laurent sensors to enable performance quantifi ed self and the results in bag. “At Jacquard by Google, we monitoring. In technical terms what author Tim Ferris calls ‘self- are pioneering a world in which Pireta are a ‘middle-man’, knowledge through numbers.’ As everyday things become gateways connecting and communicating the we gather data about ourselves, for digital experiences,” says data from the garment to another we can improve physical, mental, Google. “The possibilities are part of the garment, or onto a smart emotional and life performance. endless.” phone or watch. They do this by Self-quantifying in the form of The question is, are the embedding the electronics into MAKURAwearables 1.2_SPORTS has anINSIGHT expected 14/10/2019 value 10:07possibilities Page 1 endless – or is smart smart garments via a very thin of £40bn by 2022. According clothing just a gimmick? If you can metallic layer to be deposited on to to Modor Intelligence, “The monitor and gather the same data the textile in a pattern, down at the market is segmented by Product on your smart watch, which you fi bral level of the textile. Sensors (Smartwatch, Head-mounted can wear 24/7, why would you want are added to monitor signals from

@SportsInsightUK TECHNOLOGY 39

the heart, muscles, temperature or health and fi tness, but the real movement. growth area is healthcare. “There is an element of novelty As Russell points out, smart and gimmickry with some clothes can be used to monitor smart clothing,” says Russell. the movements and walking of “But garments can also play an someone with dementia, who may important role and can gather more be wandering at night (check out useful data than a watch.” the Japanese company Xenoma’s There are three areas where, pyjamas designed with this in according to Russell, clothing mind), or to identify muscle works better than a watch, and it’s movement in children with usually because it can get close to asthma, helping to predict when the skin: muscle activity where an attack may happen. Smart sensors map and track muscles; clothing in sport is useful for motion tracking used to help detailed feedback, as mentioned monitor how the body moves, for above, to monitor movement, example when swinging a golf club; heat, and muscle activity and is and heat control/ measuring core increasingly being added to the body temperature. armoury of tech tools used Smart clothing is spread across by elite coaches to boost a number of markets particularly performance in sport.

WEARS IT WELL SG20 Arrow for snowboarders A round-up of some of the latest innovations in sport and fi tness smart clothing Measures speed, spins or rotation, snow temperature, G forces and more. Data is transferred to the SG20 Bracelet, worn on top of the ski glove. As well as providing Adapt BB feedback the bracelet allows the user to connect with friends and stay safe. Nike’s self-lacing, Bluetooth-enabled shoes electronically adapt to the shape of your foot as you get hot and feet swell up during activity. Originally designed for basketball, the shoe Myovolt has what Nike calls the ‘everyday athlete’ in mind and comes with the Nike Adapt app with Targeting elite and Olympic athletes, this pre-set fi t recommendations for foot type and activity. clinically validated therapeutic massage gar- ment for muscles and joints uses ‘vibration Sensoria smart socks tech’ to reduce soreness after exercise. The Using textile sensors to detect foot pressure these product targets key areas: knees, elbows, socks feedback via a mobile app data on your shoulders and back allowing you to be your movement patterns so you can improve your own physio. running style. The start -up have also launched sports bras, running Tees and vests, and partnered Athos with Vivo Barefoot to create a prototype smart shoe, Sensor-fi lled shirts and shorts provide metrics whilst you work out, o ering real-time which has yet to be launched. biometric tracking, including muscle activity, heart rate, calorie expenditure and active time versus rest time. Bio-signals are picked up and data is delivered to a mobile app, Under Armour HOVR smart displaying which muscles are fi ring and how much they’re being exerted. The promise? running shoes The feedback means the athletes can make more informed performance decisions. Under Armour have created a range of HOVR shoes with models for di erent types of runner, Hexoskin neutral, those requiring stability and cushioning, Hexoskin’s smart clothes, with a hidden monitor in the pocket, track heart rate, calories, and racers. Data on distance, pace, splits, cadence, breathing rate, steps, cadence, and sleep, connecting via Bluetooth to your smartphone. and stride length is gathered and delivered to the They come in with a hefty price tag, but promise ‘advanced physiological health Map My Run app (also owned by Under Armour). monitoring, longitudinal clinical studies, stress monitoring and performance training’. Unlike other brands doesn’t include real-time And the device also provides heart rate data for mobile third-party applications such as feedback, but lots of useful data, including some MapMyRun, Runkeeper, and Runtastic. (for example, suggestions on how long your stride should be) which you wouldn’t get from a wristband Guided Knowledge - GK Smart Suit or smartwatch. A smart suit (currently only available to early adopters) that will measure skill performance in minute detail – and deliver on-demand digital coaching in 3D. Worn by Nadi X Yoga Pants golfers the data collected by the suit can help to fi ne-tune their swing by picking up on Designed by an Australian start up based in New detailed and intricate movements. The technology captures more than 90,000 pieces York, WearableX combine fashion and teach, the of data per second, which are synthesized into hundreds of customizable metrics and Nadi X pants are described as ‘activated yoga drives the real-time playback of a scaled 3D avatar with a 360-degree view. For the apparel,’ and analyse your position to give you average golf swing, approximately 360,000 pieces of skill performance data is captured vibrating haptic feedback at key points to improve and synthesized into simple metrics allowing coach and player to zoom in on one your pose. particular area.

www.sports-insight.co.uk 40 INTERVIEW

PUSHING GOLF APPAREL BOUNDARIES Angela Sara West talks to Mikhel Ruia, MD of Glenmuir for Sunderland of Scotland, about their winning formula, innovative golfwear, famous fans and latest on-trend collection

rom Nick Faldo and Sam of golfing heritage between them. European distributor for the and Sunderland of Scotland. Knitting the Ryder Cup Torrance, to Lee Westwood From January 1, 2020, Glenmuir original, and leading, technical “They also allow us to innovate team together and Colin Montgomerie, will own the global rights and weatherwear golf brand. our product offering for different The brand’s long-standing Fthe leading technical golf wear distribution for the Sunderland “Both brands are a natural fit, customers, with the Glenmuir association with the Ryder Cup brand, Sunderland of Scotland, of Scotland brand outside of Asia. with their respective Scottish brand focused on traditional and began in 1987, when Tony Jacklin has been sported by many of the The agreement follows on from a heritage, shared brand values and elegant golf wear, and Sunderland captained the first-ever European greatest players in the history of successful ten-year partnership focus on crafting premium quality of Scotland on technical, high- Team to lift the trophy on ‘foreign golf. Capturing the essence of the where Glenmuir teamed up with durable products,” says Mikhel performance weatherwear.” soil’. The European Ryder Cup game with its expertly-crafted, Sunderland to become the official Ruia, Managing Director, Glenmuir Team has proudly worn Glenmuir traditional but forward-thinking A prestigious shirts and knitwear pretty much golfwear, the world-famous brand Ryder Cup heritage ever since. The partnership has just been acquired by renowned The official Ryder Cup licensee between Glenmuir and the golf knitwear and clothing boasts an impressive history rich in European Ryder Cup committee company Glenmuir, which has been prestige and heritage. The clothes has been one of the longest- at the heart of the game ever since and accessories manufacturer has running in the world of high-profile its beginnings back in 1891. been creating golf and knitwear professional sport, with Glenmuir Born in the birthplace on golf, with impeccable care, skill and the ‘preferred supplier’ of shirts Scotland, Glenmuir for Sunderland dedication to the craft ever since and knitwear. of Scotland stands at the forefront its creation, and the company “Glenmuir has had the privilege of technology and innovation continues to push the boundaries of supplying the shirts and in performance golf outerwear, of research and development knitwear to successive European and has been crafting quality golf in fabric performance, garment Ryder Cup Teams, since Europe’s clothing since the late 19th century. design and manufacture. “We famous first victory at Muirfield Elegant and, of course, Scottish remain committed to serving the Village in the US, right up to, and to the core, the revered company on-course golf professional shop, including, the victorious 2014 is synonymous with golf and, 130 which remains at the heart of our European Team at Gleneagles,” years on, is still thriving today, as business,” says Ruia. “Our focus Ruia explains. The company is also it continues to develop its world- on product quality, embroidery a Corporate Partner of the PGAs renowned reputation as one of the and customer service have made of Europe and, in 2011, was the 'TONY JACKLIN'S VICTORIOUS EUROPEAN RYDER CUP TEAM, FEATURING SEVE leading golf brands in the industry. BALLESTEROS, JACK NICKLAUS, IAN WOOSNAM, JOSÉ MARÍA OLAZÁBAL, SANDY the brands the most respected and Preferred Supplier to both teams An historic agreement LYLE AND BERNHARD LANGER, AMONG OTHERS, IN GLENMUIR MOFFAT SHIRTS. reliable names in golf, and we’re in the Vivendi Seve Trophy. Also announced in October brought THE PHOTO WAS THE FIRST EUROPEAN RYDER CUP TEAM TO WEAR GLENMUIR excited to enter our next chapter selected for the Curtis Cup and CLOTHING IN 1987. TONY JACKLIN SUCCESSFULLY CAPTAINED EUROPE TO THEIR together Scotland’s most-loved golf FIRST WIN ON US SOIL IN RYDER CUP HISTORY, WITH SEVE BALLESTEROS SINKING on our journey of growth and Solheim Cup teams over the years, brands with a combined 230 years THE WINNING PUTT. CREDIT: WWW.GLENMUIR.COM development.” these prestigious partnerships

@SportsInsightUK INTERVIEW 41 serve to endorse the brand that business and, in 1966, he and his unknown in the US at the time. epitomises quality, reliability and wife, Ida, founded Sunderland Sunderland were absolutely playability. Sportswear Ltd, later renamed astounded by the staggering Sunderland of Scotland, and success of their windshirts, which Going global brought to market the first ultra- had been a staple Sunderland Both brands have seen tremendous lightweight golf rainsuits made product in the UK and Europe for growth in the last two years and from Italian acrylic-coated nylon. years, but hitherto rejected by the are now distributed worldwide. In 1970, Sunderland became the previous US distributor! Glenmuir for Sunderland is retailed first British company in their sector globally in golf clubs and resorts, to show at the PGA Merchandise Trendsetting & gracing outlets in over 30 countries, Show in Florida. co-ordinated on-and- including Switzerland, France, off course outfits Germany, Belgium, Sweden, Riding high on the Trends go a ‘fairway’ in influencing Australia, South Africa, Russia and Ryder Cup - Greg Glenmuir's designs, ensuring South Korea, along with a number Norman & Seve wearers always look way above of leading UK and European golf Ballesteros get on board par. Golfers were taking a walk on courses. “Our product provenance, Following a successful Ryder Cup the wild side this summer with quality and, importantly, durability involvement at Walton Heath, fashionable animal prints and now have been the key drivers to meet Greg Norman was signed up as winter’s here, it’s time to refresh the high tastes of female and male Sunderland’s Staff Tour Pro in your golf wardrobe with brand new golfers worldwide,” explains Ruia. 1981. Sunderland's Tour Panel styles, shades and looks from the “There is a great demand and has since seen Nick Faldo and Glenmuir 2018 Autumn Winter cachet associated with Scottish Sandy Lyle signed, among other Collection. The Spring Summer quality and British-designed big names including the great Seve 2020 collection (SS20) offers fresh products in the export markets, and Ballesteros. colours - Magenta, Spring Green we are honoured to export to the In 1982, Sunderland designed and Ascot Blue - with a focus on four corners of the world, all from a '' suit in association sustainable performance fabrics our Lanark HQ, with the latest with Norman. Lighter, softer and and natural performance. market to launch both brands being more flexible than anything else Their current bestsellers? Canada.” on the market, it became a huge “Products with our signature success, both on the Ryder Cup Glenmuir have proved Going back tour and in the pro-shop, and was very successful,” Ruia reveals. to grass roots judged the 'best in show' product at “Lambswool is popular in Scotland In 1891, businessman Andrew the 1984 PGA Merchandise Show and Scandinavia. Different MacDougall established a in Florida. The following year, climates demand different fabric Touch of Cashmere Zip neck customers, suppliers, partners or knitwear factory in the small the first Gore-Tex suit 'Classic' technologies, and we must also take sweaters include the super-stylish colleagues, and the same goes for village of Kirkfieldbank, near was introduced and modelled by into account the timing of seasons g.Galloway, reflecting elegant the environment,” Ruia explains. Lanark. The business then moved Nick Faldo, while Sunderland to ensure the right products are luxury with a subtle moss stitch and The company has pioneered to a new factory in Lanark itself, ambassador, Seve Ballesteros, available in the right place at cable front incorporating a discrete sustainable performance fabrics which remains the company’s sported various Sunderland pieces, the right time. For example, the flash of signature Glenmuir tartan. and natural fibres for their headquarters to this day. The including the Classic, Oyster and Australia and Spain golf summer The Men’s’ trouser collection Spring Summer 2020 collection. premises were extended to Dolphin rainsuits and the Nylontex seasons take place during the UK sees an exciting addition to the “Glenmuir is a pioneer in golf accommodate the ever-growing windshirt at St. Andrews. winter seasons. Our merino g.Cuthberts range, with a new clothing with natural fibres which business, which continues has also been popular in all of our tartan option, too. New Autumn/ are renewable and environmentally its commitment to creating High performance for all markets.” Winter Ladies’ Touch of Cashmere friendly. We focus on sustainable perfectly-manicured golfwear In 1988, the first drop-liner styles, meanwhile, include a subtle performance fabrics and natural with impeccable care, skill and golf rainsuit was invented by 1891 Heritage Collection shimmer this sparkling season, performance, and are telling our dedication to the craft. Sunderland. Featuring the Gore- For its AW 2019 collection, appealing big time to non-playing story through our #GlenmuirCare “Mr MacDougall was the Tex Z-Liner system, where the liner Glenmuir introduced high- golf widows, too. campaign.” inventor of a new power-driven carries a waterproof membrane- performance midlayers and the “This collection delivers This ethos was at the heart machine that greatly simplified outer, and lightweight fabric with luxury touch of cashmere knitwear. high-performing products, of the Spring Summer 2020 the design and manufacture of water-resistant finish, it made for a The Scottish heritage golf brand beautifully crafted and designed collection, producing high-quality, fancy golf hose,” Ruia explains. softer feel and allowed use of more recently launched a cool new from luxurious-performance and functional and elegant products This legacy, tradition and culture fashionable fabrics. The success of capsule knitwear collection, natural fibre fabrics. We believe the which are made using sustainable influences Glenmuir’s products. the drop-liner principle spawned inspired by their retro sporting collection meets the high demands and renewable methods and “Whilst our rich heritage inspires the development of the Oyster heritage of crafting the finest golf and needs of the modern elegant craftsmanship. “We believe the our passion. we continue to rainsuit, a high-performance drop- knitwear since 1891. The limited- female and male golfer,” adds Claire collection meets the high demands develop, innovate and embrace liner product at an affordable price. edition ‘1891’ Heritage Collection of Woods, Head of Design, Glenmuir. and needs of the modern elegant contemporary golf apparel and In 1989, US subsidiary, knits captures the company’s 130- female and male golfer.” Examples knitwear technology trends.” Sunderland of Scotland Inc., was year legacy perfectly, with “1891” Sustainability include socks made from bamboo In 1911, the Sunderland opened in Canoga Park, California, embroidered on every piece. Glenmuir has worked with natural fibres, which are antibacterial, family began clothing (tailoring) by Paul Sunderland with Sid fibres, such as pure combed odour resisting and naturally wick manufacture in the Scottish city Freund, seeing it successfully Signature tartan and bamboo, since 1891. “Glenmuir moisture away from your skin. of Glasgow. Toby Sunderland had selling Sharkskin, Oyster and Stay stylish throughout the has always, and will always, remain “What’s more, for the first time studied men's tailoring in Leeds, Classic rainsuits, along with winter golf season with on- committed to respecting all of in its 130-year history, 2019 saw before joining the family tailoring windshirts, which were virtually trend tartan. Three new Men’s our stakeholders, whether that be Glenmuir launch a golf dress!”

'LUXURY SWEATER FROM GLENMUIR’S LATEST 1891 HERITAGE CAPSULE COLLECTION

www.sports-insight.co.uk 42 BUSINESS ADVICE

APPROACH YOUR BUSINESS IN THE WRITE WAY Paul Clapham explores the basic need to send a clear message

very owner of a small sending to someone who knows the will (I strongly recommend) have don’t know those words. Click; rule was, “If in doubt, leave it business needs to be an difference. consistency of message, whether goodbye sale. out”. Good advice. effective communicator in Putting it right is not a mountain that is a brochure, advert or email. The best advice I have read Too many words is a classic Ewriting. to climb. First up you have to be But you would probably like to on this issue came from Maeve error (I confess to it myself). It The growth of email and social honest with yourself. Admitting, improve your own skills as a long- Binchy, the highly successful comes from a wish to explain a media has made that truer than even to yourself, that your term investment. The simplest fiction writer. She said, “Write product or idea fully but you end ever. You may be brilliant on the written English skills are poor is start is to master the spelling and in a conversational style, but up with the subject suffocating in phone, hugely impressive face- embarrassing – it’s like admitting grammar-checking programme remember that there is such a an excess of words. to-face but if you can’t write your that you can’t read. on your computer. This alone thing as intelligent conversation”. Similarly are you writing message, you are going to struggle. The basic solution is blindingly could be all the improvement You may well be conversant sentences that are just too long? The truth is that a lot of business simple: don’t do it yourself, you need. Being hectored by a with the ‘For Dummies’ books. I Your readers will find three short owners do struggle – they have get someone else to do it. That computer is very annoying but do have read several and I rate them sentences a lot easier to absorb never really been taught how to ‘someone’ could well be working for what it tells you and you will find highly. ‘Business Writing for than one long one. write, so we shouldn’t be surprised. you; it could be your spouse, a child you are writing better English Dummies’ is one of them and I Punctuation. Aah, does this I have seen some brochures or best friend from school days. immediately. recommend it. OK, it’s American ever sort the sheep from the produced that are at best semi- If you don’t have such a resource Try your local college. Do they so you have to screen that out but goats. In some cases it looks literate – one was for a fairly large or you think they are no better than run a ‘writing for business’ evening the rest is a good guide. Not much and reads like someone has printing company, others have been you, professional help is at hand. A class, one day a week? (If not, why money (£11.75 on Amazon new; got to the end and thought, “I’d for consulting engineers and high copywriter, journalist or English not?). You will benefit, you will used copies elsewhere from £3) better put some commas in” and tech manufacturers. teacher will sort out the problem probably enjoy it and you might and money well spent. sprinkled them like hundreds Every time I see badly written in double-quick time. To get best meet a new client (or two!) – very Edit your writing or get and thousands. English from such businesses value, enthusiasm and availability satisfying and tax-deductible, too. someone else to do it. Editing Read Lynne Truss’s book Eats, it surprises me. In each of the add ‘recently retired’ to each of People worry about what tone your own work can be really Shoots and Leaves. It’s actually above cases you would expect that those professions. to adopt when writing for business difficult because you thought funny and it was a surprise best accuracy was an important part of If you are paying someone to purposes. Well, stop worrying those extra words were seller, which tells you how many their promise, otherwise how do write for you, it will have certain because the answer is easy: just important first time around so people struggle with punctuation they stay in business? This is why it benefits. You will be forced to give be yourself. Dressing up your you are inclined to still think so and how many are ready to pay to matters – if your brochure or selling a proper brief which you have communications with a string of when you reread. improve that weakness. Amazon email or social media posts are thought through. You will be keen four syllable words doesn’t make My favourite author is the are selling at £6.47 and there littered with spelling mistakes, bad to get it right first time and not you look clever, it makes you look American, Elmore Leonard are used copies from less than a grammar and missing punctuation, keep changing your message as I pompous. It also makes some (sadly dead now). His writing pound. Buy a new one – you’ll be consider what message that’s have seen done many times. You readers feel foolish when they is often described as spare – his using it regularly. “This is why it matters – if your brochure or selling email or social media posts are littered with spelling mistakes, bad grammar and missing punctuation, consider what message that’s sending to someone who knows the difference.”

@SportsInsightUK SPORTS INSIGHT ads_SPORTS INSIGHT 28/11/2019 10:19 Page 1 HYPRO page_SPORTS INSIGHT 24/10/2019 09:56 Page 1 MY SPORTING LIFE 45 GONE WITH THE WIND Tony James speaks to young windsurfing sensation Emma Wilson

“My mum is just my mum”, is full-time windsurfer in 1996 to PHOTO CREDIT: how Emma Wilson puts it but start a family, but the sport is still SAILING ENERGY when your mum is a former a major part of her life, although three times world champion she is careful not to get involved in in the same sport and a two- Emma’s coaching. After all, former time Olympian, it must be world champion Barrie Edgington hard not to feel the pressure. takes care of that. Apparently not. At only 20, The family moved to Emma Wilson is the youngest Christchurch, near Bournemouth, member of Britain’s 12-member from the Midlands when Emma windsurfing team for next year’s and her brother Dan were little and Tokyo Olympics, a multiple youth the windsurfing bug bit them all. world champion and European Now Dan, 18 months older than medalist, and is quick to assure Emma, is in the British team, too. us that following her mother, They were never pushed. They Penny, to the top of her sport is an were out on the water when they advantage rather than a problem. were toddlers, often riding on the “I really don’t feel any front of their mum’s windsurfer, pressure,” Emma says. “It’s really but they were encouraged to try cool to have her knowledge and other sports and Emma played advice. It’s nice to have someone hockey at regional level. who understands it.” “I was always into sport at In fact, it’s Penny who would school,” Emma says. “I tried to seem to feel the pressure. “She do as many as I possibly could. comes with me to competitions When I saw Kelly Holmes on TV to support me and help out,” her I just thought: ‘I want to be like daughter says. “She has such a her.’” But the call of the sea was too lot of experience and absolutely strong. Emma was out on her own understands what I’m going windsurfer at seven and racing through. But I don’t think she at 12. has ever watched me race. She Winning became a habit. She usually goes for a run instead!” won the first of three under-19 But the motherly concern is world championships at the age fun I have the better I seem to do. Women’s windsurfers may be federations to finance them but there all right. Penny has said of 15 and has enjoyed a meteoric There are so many cool people and slightly smaller and with a reduced in the UK you have to find all that she instantly knows if rise to the top of the RS:X sailing great sailors around and I’m just sail area but it’s still extremely your own stuff. I did the rounds Emma is over training or getting class. Being picked for the Tokyo enjoying being in this world.” physical, requires significant of possible sponsors and crowd- stressed. When that happens, GB team seemed inevitable to Barrie Edgington is from the cardiovascular fitness and a funders and things weren’t going mum tries to make things a little everyone but Emma. “It’s a dream same era as Emma’s mum. “He full range of body movements too well. Then, thank goodness, I easier, and sees to it that her I’ve had since I was a kid but, to just wants me to keep enjoying from head to toe and as the wind found 24Haymarket.” daughter has some fun. be honest, I didn’t expect to be it, having fun and learning from changes, so do the demands on A leading private investment Few parents can know selected while I was so young. It every race. So that’s my approach the body. platform, 24Haymarket took exactly what their offspring is still feels a bit surreal.” nowadays.” She was in Japan for In fact, many of the actions in Emma under its wing for which experiencing in the world of top- Already the pressure is on the two months this summer training windsurfing are the exact opposite she is truly thankful. She says: flight competition, but Penny, willowy 20-year-old with training and getting used to the conditions of the things we do in everyday “I am very appreciative of their who windsurfed for Great Britain five or six days a week on both she’ll encounter in the Olympics life - surfers are in a half-squat support as I prepare for the most at the Olympics in Barcelona land and water, depending on and came fourth in a test event. position for much of the time, on important ten months of my career in 1992 and Atlanta in 1996, the conditions, but the English “Normally, finishing fourth an unstable platform which means to date. certainly does. channel in winter is no place for in an Olympic regatta would be balance is never 50-50 on each leg. “Being selected for Team GB is a Penny gained a recognition elite windsurfing and Emma is off the worst place to be but I was It was in the 1980s that surfers dream come true and without the that today’s windsurfers can only to a training in Portugal. probably the happiest fourth- first hit on a way to propel their backing of 24Haymarket, realising dream of with appearances on “Everyone gets nervous and placed person around,” Emma boards without waves and kit was that dream would be so much the BBC’s A Question of Sport, it’s scary when it’s really windy - says. “It was just great to be virtually prehistoric compared harder. I am very excited to see and even has a road named like 30 knots,” she says. “But I’m competing at that level.” with today’s. Emma’s RS:X class what we can achieve.” after her. She stopped being a learning to have fun, and the more Emma’s certain that her was first developed for the 2008 Paul Tselentis, 24Haymarket experience in Japan will help her Olympics and features a high- CEO, is delighted to help. “Emma next year. “I think that if I learned technology rig, carbon boom and is the world’s leading young female anything it’s that I’ve got to be mast and a centreboard. The kit’s windsurfer among a generation prepared for absolutely everything light and tough and built to cope of up and coming talent that - any wind or wave conditions. It’s with any conditions slightly less is disrupting the established an awesome place to windsurf and than diabolical. competition,” is how he puts it. I’m really looking forward to some It’s also easy to transport and “We are proud to recognise, hard - and fun - winter training.” can be taken on planes as excess invest in and support her talent Windsurfing isn’t for wimps. baggage, but equipment needed and potential.” It’s one of the most demanding for the elite circuit can still set you With the support of her backers watersports. You need to be young back around £5,000, plus travelling and her family, Emma’s hopes for and fit - and of course Emma is. and living expenses, and Emma Tokyo are realistic but high. “My Once it was a macho male thing admits she was struggling to family have always been part of but the success a new generation make ends meet as a professional my journey and of course my mum of female stars like Emma, and competitor. has seen it all before. Is she proud her friend and inspiration Bryony “Windsurfing is really expensive of me? I think she is - but she’d Shaw, is bringing an increasing when you get to this level,” she probably be even happier if I tidied PICTURE CREDIT: NICK DEMPSEY/RYA number of girls into the sport. says. “A lot of countries get their my room!”

“Everyone gets nervous and it’s scary when it’s really windy - like 30 knots. But I’m learning to have fun, and the more fun I have the better I seem to do”

www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing Fitness equipment – it's a legal minefield!

There was a time when the economic hardship consequences game of pool in the British Legion most advanced technology to be taken into consideration,” the for therapeutic purposes. to be found in our shop was bloke said. Norman said: “But he’s Velcro-backed shin-pads and “We’re reasonable people, but presumably aware that under the they were reckoned a bit of a quite frankly, this has turned our Sports Safety Act 1976 he’s obliged rip-off. lives upside down and if my sister to complete a medical profile before Now we’ve been dragged kicking doesn’t deserve a little holiday using the equipment, fill out a risk and screaming into a world of out of it, who does? She’s always management check list and create customisable insoles, energy- wanted to go to Las Vegas.” a maintenance log signed by a enhancing infrared clothing and I could see where all this was qualified fitness leader.” tech-driven overlays, to name but leading and so I said it would “I don’t know about that,” said a few, and to be perfectly honest, perhaps be best if he came back the chap. “I think he just put it up my faithful assistant Norman and next week when everyone had in the space between the telly and I are increasingly finding ourselves calmed down. the fish tank and started bouncing out of our depth, particularly when In the meantime, Norman about.” things go wrong, as they tend to do has been rooting about in the It went without saying, Norman in our neck of the woods (if you’ll stockroom looking at the small said, that any court would want to pardon the mixed metaphors). finding him stretched out on the keep the hockey-sticks and was print on all the new state-of- have sight of a completed physical For instance, we had the row carpet. I was pretty upset myself, threatening to punch his lights out. the-art equipment boxes and activity readiness questionnaire, of the year in the shop last week and so was the dog.” A cup of tea and some custard talking to a mate who used to be not to mention the register of when a bloke came in and said that He was relentless. “My brother- creams in the office calmed things an occupational health and safety exercise operations, a first-aid his brother-in-law had suffered a in-law had to miss his shift stacking down a bit and the chap said that officer until he did his back in when certificate and third-party risk suspected heart-murmur while shelves at Tesco and it’s double- they’d been to see one of those no- falling off a youth-club climbing- assessment. using one of our new height- time on a Sunday.” He was getting win-no-fee solicitors in an office wall in Dewsbury. “Did you see that a bloke got adjustable aerobic step and himself in a right state so I thought behind the butchers. So when the chap and his wife 100 hours community service for balance boards and what were we the least I could do was to give Apparently he told them we had came back yesterday afternoon not registering two toning-rings, going to do about it? Norman a bit of moral support but almost certainly contravened the Norman had all these folders laid a weight-disc and a set of solid When Norman said that of then Norman said something that sporting goods indemnity clause out on the desk and was pacing dumbbells?” Norman said. “It’s a course we were very sorry, but he made my blood run cold: “That’s of the 1954 Revised Recreation about like that nasty barrister in sport-retailing minefield out there.” THE RUGBYcouldn’t SHOW quite 1.2_SPORTS see how we INSIGHTcould 14/11/2019our policy, 10:27 I’m afraid. Page There’s 1 Protection Act and could be taken Law & Order. We’ve heard nothing since, but help, the chap said: “Well, we want nothing I can do.” to the cleaners, no problem at all. Apparently the accident victim Norman saw the accident victim our money back for a start. Then By now the bloke had backed “Then there’s post-traumatic was still in no state to come to the this afternoon rearranging the there’s the shock my sister had on Norman into the corner where we stress, domestic disruption and meeting and was having a quiet pressed meat in Tesco.

@SportsInsightUK KYMIRA page_SPORTS INSIGHT 18/11/2019 15:19 Page 1 CHARLES BIRCH page_SPORTS INSIGHT 14/11/2019 10:29 Page 1

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