VOL 16 ISS 154 £3.50 sportsSPORTS OUTDOORS TRIATHLON RUNNINGinsight FITNESS TRADE sports-insight.co.uk INTERVIEW TECHNOLOGY ANALYSIS YOU’VE GOT TO GET GONE WITH SMART DO I NEED NIKE THE WIND P45 P38 AND ADIDAS? P34 SEE PAGE 3 PROTECT YOURSELF TO WIN D3 page_SPORTS INSIGHT 25/10/2019 14:12 Page 1 BODY ARMOUR page_SPORTS INSIGHT 03/12/2019 11:41 Page 1 BODY ARMOUR NEW ZEALAND’S biggest selling headgear throughout the World! The Ventilator available exclusively NOW! For the full range go to bodyarmournz.co.uk North/Scotland/Ireland: Fraser Patterson 07894 964194 [email protected] South/South West Wales: James Lawrence 07712 345335 [email protected] UK BASED STOCK SERVICE AVAILABLE 4 WELCOME to this month's Sports Insight Canterbury renews British & Irish Lions partnership Specialist rugby brand “That is why we’ve introduced played a part in the 2013 & 2017 Canterbury will again partner the Lions Origin Club logo to our tours. with the British & Irish Lions Teamwear ranges for those clubs “Behind every player is a great to supply all of their on-fi eld kit who have identifi ed, nurtured and support network of people who and training wear for the tour developed a special talent who has have helped them reach the very of South Africa in 2021 after represented the Lions on the global top and, for me, that starts with renewing their deal as O cial stage. Hopefully, this can help Trebanos where I started seriously Apparel Partner. to inspire the next generation of playing rugby. It is fantastic that The Lions wore Canterbury kits Lions stars.” they can now display on their kit Ben Calveley, Managing throughout the 2017 series, where THE LIONS ORIGIN CLUB BADGE that they have helped to produce a they defi ed the odds to draw with ON BIRMINGHAM MOSELEY RUGBY Director at the British and Irish Lions player. Hopefully, it will act New Zealand, and will do so again CLUB KIT Lions, added: “We are delighted as an inspiration for those players Merry Christmas and a when the best of British and Irish Sponsorship for Canterbury said: to continue our successful who will pull the jersey on and I prosperous New Year! Well rugby takes on the newly-crowned “We’re really proud to be extending partnership with Canterbury. would love to see another Lions let’s hope so. By the time the world champions in the summer our partnership with the British Canterbury’s heritage with the player come from the club.” next edition of Sports Insight of 2021 in what promises to be an & Irish Lions and are excited to Lions dates back to 1959 and The Lions kit is currently in the comes out the General Election incredible series. be working on the new kit designs their kit is loved by players and design process and will be revealed will have been done and dusted. As part of the partnership, already. At Canterbury, we want supporters alike. We look forward in 2020. And what will we have? Canterbury will also be o ering to show that rugby is a game for to working closely with them to Canterbury also produced A new Government, a Lions Origin Clubs – those teams all and we are always looking at develop the best technical kit seven kits for teams at this year’s coalition, hung parliament who have produced a player who how we can help inspire the next available as well as an iconic Lions 2019 Rugby World Cup, supplying or an increased Conservative has gone on to play for the Lions generation of rugby players. playing jersey for our Tour to England, Ireland, Japan, Georgia, majority. And what then for – the opportunity to have their “As a grass roots club, producing South Africa in 2021.” USA, Russia and Canada. Brexit? More negotiations? Canterbury kits personalised with a player who goes on to play at the Justin Tipuric added: “Playing Revoking Article 51 or a rapid the logo of the Lions Origin Club to top level is the highest accolade you for the Lions and representing departure on January 31? proudly celebrate the achievement. can receive and we want clubs to be your country on the biggest stage But who knows what Sean Kavanagh, Global proud of this achievement and be is one of the pinnacles of a player’s Editor: MARK HAYHURST the future holds, especially Director of Sports Marketing and able to shout about it. career and I was honoured to have Tel: 01206 508618 as technology advances Email: [email protected] in leaps and bounds. Fiona Bugler checks out the Advertising Manager: latest in smart sport clothing Tributes paid to Paul Jepson KEITH MARSHALL and wearable technology and Tel: 01206 505947 how this market will move. The Federation of Sports and “As Director of leading brand Email: [email protected] And with some brands Play Associations (FSPA) is Yonex, his knowledge – not only increasingly moving away from saddened by the news that of the golfi ng industry, but of the Advertising Sales independent retailers, Paul long-serving Board member sporting goods industry as a whole 21-23 Phoenix Court, Hawkins Rd, Sherratt asks the question: and BGIA Executive member – was invaluable. He helped to Colchester, Essex CO2 8JY “Do I need Nike and adidas?” Paul Jepson has passed away. shape the direction of the both the And I know many of you will FSPA Chair Jack Osborne, BGIA and the FSPA. Group Advertising be writing their Christmas said: “Not only was Paul a “On a personal and a Manager: SAM REUBIN cards at the moment but how supportive member of the FSPA professional level, Paul will be Publisher: MATTHEW TUDOR are your scribing skills? Paul Board for six years, he was also a greatly missed; his dedication to commitment to our members Clapham explores the basic stalwart of the golfi ng industry sport, the BGIA, the Federation and his absence will be felt. Art Director: LEE WHITEFORD need to send a clear message and a vital member of the and to the entire industry was “We would like to extend our for your business to thrive. Executive team for the British second-to-none. His attention deepest sympathy to his family MS TYPESETTING AND DESIGN I hope you enjoy this Golf Industry Association to detail on the Board and the and friends at this very sad Photography: issue of Sports Insight! (BGIA) for eight years. Executive was a result of his time.” CLIQQ PHOTOGRAPHY www.cliqq.co.uk Hi-Tec Lifestyle offi cially Twitter: @CliQQphoto Accounts: SUE CARR launches in North America Tel: 01206 505903 Hi-Tec Lifestyle has made from the Hi-Tec Lifestyle line, continues to grow since we Published by Maze Media (2000) its North American debut including t-shirts, long sleeve fi rst launched the collection in Limited, 21-23 Phoenix Court, exclusively through Urban shirts, pants and sweaters. Hi-Tec Europe. As we continue to expand Hawkins Rd, Colchester, Essex Outfi tters. Following a Lifestyle, which was founded fi ve distribution into the United CO2 8JY successful European launch, years ago to pay tribute to legacy States, we are working with retail All contents © Maze Media (2000) Limited. The views expressed in the heritage-meets-streetwear sportswear and outdoor brand Hi- partners that understand the this magazine are not necessarily inspired clothing line is being Tec, features a modern-day take importance of every detail. those of the publisher. Every e ort sold exclusively online and in the on retro silhouettes, colorways and “From the product selection is made to ensure the veracity and integrity of the companies, persons, US-based retailer’s Herald Square styles for a one-of-a-kind approach to launch timing, we’re confi dent products and services mentioned in location in New York City as of to streetwear-meets-fashion. that each aspect of our strategy this publication and details given are believed to be accurate at the November 2019. Henry Stupp, Chief Executive with Urban Outfi tters will time of going to press. However, no The unisex capsule collection O cer of Apex Global Brands, said: continue to propel the global responsibility or liability whatsoever can be accepted for any consequence features nine pieces of apparel “The demand for Hi-Tec Lifestyle growth of Hi-Tec Lifestyle.” or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, IN PARTNERSHIP WITH for any purpose, without the written permission of the publisher. e offi cial publication of the Sporting Goods Industry Association Sports Insight has a current ABC certifi ed circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifi es magazines’ circulation fi gures, providing accurate and comparable data for advertisers. ABC Certifi cation demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). @SportsInsightUK UP & RUNNING page_SPORTS INSIGHT 25/10/2019 12:30 Page 1 All the very latest in the NEWS sports industry... ASICS ANNOUNCES David Beckham surprises CHANGES TO LEADERSHIP shoppers at the adidas LDN flagship TEAM IN David Beckham returned to as they shop without the need for home soil to surprise customers queues or designated collection EUROPE at the adidas LDN store who spaces. A lucky few who were using As the brand looks were browsing his latest the app while they shopped the ahead to 2020, ASICS collaboration, the ADIDAS new ADIDAS ULTRABOOST 19 EMEA has started ULTRABOOST 19 DB.