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Download Now PDF File 10.2 MB THE PRINCIPAL TRADE MAGAZINE FOR UK SPORTS RETAILERS, MANUFACTURERS AND DISTRIBUTORS SportsInsight MARCH 2006 www.sports-insight.co.uk NEW PRODUCTS CONTACTS TRADE NEWS BETTER BUSINESS THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS INSIDE THIS ISSUE IMPULSE BUYING How eye-catching seasonal goodies can drive up sales ENGLAND AWAY SHIRT LAUNCH Sports retailers strike back IN SEASON Focus on racquet sports, indoor/home sports, sports supports and basketball PROFIT WARNING Use this month’s checklist to calculate your break-even point SPORT FOR ALL Are disabled sports people on your marketing radar? FREE! WHAT MOTIVATES YOU? World Cup fixtures list & www.newbalance.co.uk product showcase a collection of training aids, clothing and equipment for the serious athlete in athletics, basketball, boxing, cricket, football, hockey, netball, rugby, tennis, volley ball Reydon Sports, Unit 17, Easter Park, Lenton Lane, Nottingham, NG7 2PX Call us now on 0115 900 2340 Fax: 0115 900 2341 www.reydonsports.com For more information please contact: Geoff Walters Tel:01773 570264 email: [email protected] web: www.dianasport.it IN THIS ISSUE Sports Insight working with CONTENTS 03.06 ABC Certification Sports Insight has a current ABC certified circulation of 5,268 (audit period July 1, 2004 to June 30, 2005). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. COVER STORIES 09 NAME GAME Sponsorship news 06 ENGLAND AWAY SHIRT LAUNCH Sports 12 KIT STOP Sports retailers strike back Insight Essential stock for your shop Editor: Jeff James Tel: 01273 719900 24 COVER STORY 16 WHAT’S HOT Email: [email protected] Endorsed by no one - New Balance celebrates Mizuno product range Assistant Editor: Catherine Eade 100 years of production Advertising Manager: Keith Shaw-Marshall 18 RETAIL THERAPY Tel: 01206 505947 Email: [email protected] 26 SPORT FOR ALL Ian Gibson, MIG Sports Fax: 01206 500243. Are disabled sports people on your Advertising Executive: Tim Wilby marketing radar? 20 60 SECONDS INTERVIEW Tel: 01206 500240. Email: [email protected] Chris Sutherland, managing director of Dita UK Fax: 01206 505935. 34 FREE WORLD CUP PLANNER Advertising Sales 22 FSPA MEMBER NEWS 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex CO2 8JY And product showcase The FSPA gives us the low-down on the Sports Group Advertising Manager: Andrea Hale Group Editor: Ted Rowe 56 IMPULSE BUYING and Fitness Equipment Association Publisher: Matthew Tudor How eye-catching seasonal goodies can drive Art Director: James Philp up sales 62 E-TAILING Offering a wide variety of robust payment Designers: Dave Morgan, Lewis Webb Reproduction: Ace Pre-Press. Tel: 01206 797541 59 PROFIT WARNING methods is one of the most important Accounts: 01206 505958 Use this month’s checklist to calculate your aspects of trading online Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, break-even point Hawkins Rd, Colchester, Essex CO2 8JY 66 UNDER THE COUNTER A sideways look at the world of All contents © Maze Media (2000) Limited. The views expressed in this independent retailing magazine are not necessarily those of the publisher. Every effort is made REGULARS to ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication and details given are believed 06 WHAT’S NEWS to be accurate at the time of going to press. However, no responsibility Latest headlines, key dates and events or liability whatsoever can be accepted for any consequence or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written permission of the publisher. ABC certified circulation: 5,268 (audit period July 1, 2004 to June 30, 2005) YOUR FREE SUBSCRIPTION Don’t forget to register for your free subscription to Sports Insight. To do so simply visit www.sports-insight.co.uk click on ‘Free Subscription’ and fill out the online form 04 SPORTS INSIGHT FEATURES 23 THE UK SPORTS BUYER’S GUIDE 2006 Don’t miss your opportunity to feature in the definitive guide to the sports trade 41 YEAR ZHERO Lotto has launched the world’s first lace-less football boot in time for the World Cup IN SEASON 30 RACQUET SPORTS 42 INDOOR/HOME SPORTS 45 BASKETBALL Win 50 SPORTS SUPPORTS Trigon 3 trainers from Saucony See www.sports- insight.co.uk for details WHAT’S NEWS ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Letters to the editor The recent retail launch of retailers expressing their Umbro’s new England concern at the handling of away shirt has caused the situation. A selection, uproar among some some of which have been members of the edited because of space independent sports trade. restrictions, are printed Sports Insight received below, along with a a number of emails from statement from Umbro. Editor, As the 'principal trade magazine for UK sports retailers, manufacturers and distributors' I feel that you should be made aware of the 'hot topic' at the moment. That is, of course, the complete mayhem surrounding the launch by Umbro of the new England away shirt. The launch was scheduled for Tuesday, February 28, 2006. All retailers are sent out a fax-back paper which they have to sign to say they will not sell or physically display the new product until the launch day. My understanding is that this is a legal document, and that if it is not signed and returned Umbro will not deliver the product in time for the launch date. The national daily press reported that Asda stores had purchased several thousand of these shirts on the so- called ‘grey’ market (allegedly because Umbro would not supply them) and would be available in store three days before Umbro's launch at a price of £28. On Saturday, February 25 I witnessed that the new shirts were on sale as follows: Sports World - Adults £22.49, Junior £17.99. JJB - Adults £25, Junior £20. Debenhams - Adult £32, Junior £25. So all three of these major multiples have broken the embargo agreement. In the case of Sports World and JJB, the selling price is cheaper than the price that I have to pay Umbro. How can this be a level playing field? What am I to do, sell the product at a profit (if that's possible) and be seen to be uncompetitive, or compete on price and make a loss? Clearly this is a question that all of the independent Editor, sports retailers up and down the country have to ask The situation surrounding the launch of the new shirt is a complete disaster for the themselves. As you can imagine, this is a very big issue independent trade. Not only do you not get a welcome boost to late winter/early and you can be sure a lot of independents are going to spring trade, if we choose to match Sports Soccer prices we will lose £3.54 on every want to take action on this. adult shirt and £2.77 on every junior shirt (more if they pay by credit or debit card I am seeking legal advice with regard to the Umbro and you give them a bag to put it in) or alternatively if you attempt to go out higher, embargo agreement. I have spoken to the public even if it is just high enough to get your money back, you run the risk of being relations department at the FA in Soho Square, London, accused of ripping off your customers. to ask them questions such as, "Do they feel that Umbro Those losses are based on us receiving a seven and a half per cent discount off have allowed the national shirt to be devalued?" I trade - a lot of independents will be in a worse position and not receive anything like received a very terse "no comment" to all my questions. that figure. Cyril Stephens Martin Harrison Proprietor, Lincoln Footie Shop D&D Sport & Leisure Ltd 06 SPORTS INSIGHT UK SPORTS BUYER’S GUIDE 2006 Don’t miss the opportunity of year-long exposure in this essential information source. Tel 01206 505947 / 01206 500240 email [email protected] “Bad luck sir - you were just getting settled in.” Fred Trueman to a Varsity batsman he’d just bowled first ball Editor, Editor, Once again, Umbro have screwed the small independent. We are I would like to add my disgust at the attitude of Umbro. We are an made to sign an embargo agreement that does not allow us to independent retailer trading for 18 months. We joined STAG in October sell the new England shirt until the 28th of February, yet ASDA last year and went to Heythrop. Umbro were pushing the new England were selling on the 24th at the same price as we buy them for. kit and looking for pre-orders, which were subsequently followed up by Peter phone calls - never again. Jus Cos Sports Steve Lawrence Surrey Soccer Editor, Sports Insight received the a valuable service to many I emailed Umbro to inform them I would be returning all of the following response from Phil customers. England shirts received. Umbro have informed me that the price Fellone, managing director of Umbro has no control over situation will be reviewed next week and to sit on the stock for now. Umbro UK: the retail price of England As far as I'm concerned, that’s after the horse has bolted and we Umbro has an established product, however, we recognise would have lost our best opportunity at sales for the launch.
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