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NOVEMBER 30, 1964 50 CENTS 34TH YEAR

C C Z (n f -n rrn n-DDm(n O xi D D n co c co OrgadeaSti (n fig D THE BUSINESSWEEKLY OF TELEVISION AND RADIO nz

Networks point to shorter -funnier shows next season. p27 NAB could wind up with more than one man on top. p58 CATV operators take aim at ABC's regulatory plan. p40 FCC decides payola is worth another look. p60

COMPLETE INDEX PAGE 7 .0e6, c r qi,. /l Gh

-qr Ir Festival of Gas at the 1964 -1965 New York Woi-Id'sFair

Today's successful national advertisers put their media money where their markets are. They sell on target without waste with Spot Television. Check the national advertisers registering the strongest sales gains today. You'll find more and more of them using Spot TV on these outstanding stations.

KOB -TV Albuquerque KSTP -TV ..Minneapolis -St. Paul WSB -TV Atlanta WSM -TV Nashville KERO -TV Bakersfield WVUE New Orleans WBAL -TV Baltimore WTAR -TV.Norfolk- Newport News WGR -TV Buffalo KWTV Oklahoma City THE ORIGINAL STATION REPRESENTATIVr WGN -TV Chicago KMTV Omaha WLW -T Cincinnati" WDBO -TV Orlando WLW -C Columbus' KPTV Portland, Ore. WFAA -TV Dallas WJAR -TV Providence WLW -D Dayton' WROC -TV Rochester KDAL -TV Duluth -Superior KCRA -TV Sacramento WNEM -TV Flint -Bay City .... -.... KPRC -TV Houston KUTV Salt Lake City WOAI -TV San Antonio WLW -1 Indianapolis" WDAF -TV Kansas City KFMB -TV San Diego KARD -TV. Kansas State Network WNEP -TV.Scranton -Wilkes Barre KARK -TV Little Rock WTHI -TV Terre Haute EW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT KCOP Los Angeles KVOO -TV Tulsa WISN -TV Milwaukee WTRF -TV Wheeling LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS Vc't Co., st enh ...AND THEY LOVE LORETTA, TOO. They love her versatility, her preference in drama, and her taste in leading men - (a love that's verified by ARB, Nielsen, Trendex, and TVQ Re- ports) - and they'll love you too when you invite Loretta Young into your market 250 times! That's how many half -hour dramas are now available as Loretta Young Theatre moves into syndication for the first time. Loretta's troupe includes Hugh O'Brian, John Hodiak, Gary Merrill, Ralph Meeker, Eddie Albert, and top female stars - Joanne Dru, Diana Lynn, Teresa Wright, Merle Oberon, NBC FILMS Nina Foch, and many others. If you like to be loved ... call 30 Rockefeller Plaza /Circle 7 -8300

rZr+ mrmmi?r-i James (Virginian) Drury Dean Jagger Ricardo Montalban Nume MELZA011;;M .= Cronyn 1954 EMBER 20/1954- 1964/A DECADE 13 /HOUSTON /NOVEMBER 20/1954 K -TV, CHANNEL 13 /HOUSTON /NO 1 OF SERVICE /KTRK -TV, CHANNEL "RK -T 954- 1964/A DECADE OF SERVICE /KT OF S N /NOVEMBER 20/1954- 1964/A DECADE

) -1964/ ANNEL 13 /HOUSTON /NOVEMBER 20/1954 )VEMBER ICE /KTRK -TV, CHANNEL 13 /HOUSTON /NO

_ 13 /HOUS DECADE OF SERVICE /KTRK -TV, CHANNEL -RK -TV, CH 20/1954- 1964/A DECADE OF SERVICE /KT OF SERVIC OUSTON /NOVEMBER 20/1954- 1964/A DECADE -1964/A DEC , CHANNEL 13/HOUSTON/NOVEMBER 20 /1954 iVEMBER 20/19 SERVICE /KTRK -TV, CHANNEL 13 /HOUSTON /NO 13 /HOUSTON /N 64/A DECADE OF SERVICE /KTRK -TV, CHANNEL RK -TV, CHANNEL MBER 20/1954- 1964/A DECADE OF SERVICE /KT OF SERVICE /KTR 13 /HOUSTON /NOVEMBER 20/1954- 1964/A DECADE 1964/A DECADE RK -TV, CHANNEL 13 /HOUSTON /NOVEMBER_ 20 /1954 1VEMBER 20/1954 -1 E Or SERVICE /V.:RK -TV, CHANNEL 73 /HOUSTON /NO 1 3 / HOUS T' +N 'NO'S t' 4- 11x4 :A 5E'PJE CF '-Ei V La K R. --V, C IANNEL RK -TV, Ct A' ';EL 13, 2n ¡1`_54- 196L /A )EC /DE )f SE vI "F'VT OF SERVICE /KTRK -T EL 13 /HOUSTON /NOVEMBER 20/1954- 1964/A DECADE -1964/A DECADE OF TRK -TV, CHANNEL 13 /HOUSTON /NOVEMBER'20 /1954 )VEMBER 20/1954- OF SERVICE /KTRK -TV, CHANNEL 13 /HOUSTON /NO 13 /HOUSTON /NOV 1964/A DECADE OF SERVICE /KTRK -TV, CHANNEL RK -TV, CHANNE MBER 20/1954- 1964/A DECADE OF SERVICE /KT OF SERVICE/ /HOUSTON /NOVEMBER 20/1954- 1964/A DECADE -1964/A DEC TV, CHANNEL 13 /HOUSTON /NOVEMBER 20/1954 )VEMBER 20/1 SERVICE /KTRK -TV, CHANNEL 13 /HOUSTON /NO 13 /HOUSTO A DECADE OF SERVICE /KIRK -TV, CHANNEL RK -TV, CH 20/1954- 1964/A DECADE OF SERVICE /KT OF SERV STON /NOVEMBER 20/1954- 1964/A DECADE -1964/A HANNEL 13 /HOUSTON /NOVEMBER 20/1954 )VEMBER CE /KTRK -TV, CHANNEL 13 /HOUSTON /NO 13/H CADE OF SERVICE /KTRK -TV, CHANNEL RK -T 954- 1964/A DECADE OF SERVICE /KT 0 OVEMBER 20/1954- 1964/A DECADE 13 /HOUSTON /NOVEMBER 20/1954 K -TV, CHANNEL 13 /HOUSTON /NO OF SERVICE /KTRK -TV, CHANNEL 1964

KTRKTV CHANNEL 13 HOUSTON BROADCASTING, November 30, 1964 3 happiest hunting!

WGAL -TV bags the market MULTI -CITY TV MARKET Buy WGAL -TV. No other station or combination of stations in the Channel 8 area can claim total- market saturation. Don't cover just one limited area over and over. Reach all the market all the time. Buy WGAL -TV.

Channel 8 Lancaster, Pa. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

Steinman Television Stations Clair McCollough, Pres. WGAL -TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVDA -TV Tucson, Ariz.

4 BROADCASTING, November 30, 1964 Public's billion CLOSED CIRCUIT® Critical importance of FCC's 1% rule on multiple ownership and cross - ownership of broadcasting properties Commerce Committee with whom he network decision will have to come be- is reflected in latest Wall Street esti- wants to consult before formally an- fore meetings end. Networks say they mate that nearly $1 billion is now nouncing his acceptance of presidency are considering plan, but are wonder- invested by mutual funds in broad- of National Community Television As- ing if they would have to take loss casting and broadcast -oriented prop- sociation. Thus it's likely Mr. Ford first year to put in high enough bid. erties. These exclude such companies will be on hand this week and attend as Westinghouse and GE, which are Wednesday commission meeting, as he Search for angel primarily in businesses other than did last week. It's expected, however, broadcasting, but include RCA (which that commissioner will formally leave Brookings Institution of Washing- owns NBC) and American Broad- by mid -December. ton has submitted formal request for over casting-Paramount Theaters, as well Meanwhile support was building for $250,000 to three foundations for of media as CBS Inc. candidates to succeed him in his Re- study coverage of governmental and judicial activities, FCC has extended until Jan. 22 publican (or independent) vacancy. hopes to hear in month whether it's time for filing comments on its in- Unexpired portion of Mr. Ford's term going to get financing. quiry and proposed rulemaking on runs for six and one -half years, or Brookings won't accept underwriting project ownership of publicly held companies until June 30, 1970. Gaining strong of from interested parties, thus ruling by mutual funds and investment support, it was reported, is Charles out contributions by broadcast en- houses. Reply comments will be due H. King, dean of Detroit College of tities and, presumably, by asso- Feb. 21. More than dozen corporate Law, on FCC from July 1960 until bar ciation. One problem that is worry- broadcast licensees had asked for 90- March 1961 as interim appointee. ing Brookings officials: Same founda- day extension from Nov. 23 (BROAD- tions have been asked to underwrite CASTING, Nov. 23) but FCC held that Foreign trade other Brookings studies, and it seems 60 days appeared more appropriate. to be tossup whether grant will be Seven Arts Associated Corp. is made for media study, or others. CATV -NAB showdown quietly expanding its international television operations. Company under- Translators vs. CATV's Months -long consideration by Na- stood to have completed agreement with Allied tional Association of Broadcasters of Artists Corp. to handle If community antenna television sys- proposed legislation giving FCC juris- overseas TV and theatrical distribu- tems are required by FCC to refrain tion diction over community television sys- of 437 Allied feature films. To ac- from duplicating local television sta- tems is coming to head. NAB subcom- commodate this additional product tions, why shouldn't translators be (now mittee is meeting with opposite num- totaling more than 1,100 hours subjected to same limitations. CATV's bers representing National Commu- of programing), Seven Arts has added have long asked this question, and sales representatives in nity Television Association in New London and some commissioners as well as corn - York Dec. 7 -8 for last try at compro- Tokyo and in New York, which han- mission staffers are asking it too. As mise. Whatever outcome, NAB group dles Latin America. result, there are signs that commission intends to submit report to parent Fu- may decide to impose non -duplication ture of Television in America Commit- Saturday baseball condition on translator grants as auto- tee which will, in turn, pass on recom- matically as it does on grants of micro- mendations to full TV board at Jan. New York Yankees, 80% owned by waves that serve CATV's. 25 -29 meeting in Palm Springs, Calif. CBS Inc., and under contract to CBS - TV for Game of the Week in 1965, One recent translator grant already Meanwhile, NAB position seeming- will probably be out of projected na- carries that condition. But tip off on ly is spelled out in detail in model tional telecasts of Saturday afternoon whether this will become hard policy CATV ordinance drawn up by NAB major league baseball, if one of net- will be given if commission votes to general counsel Douglas Anello for works makes acceptable bid. Yankees reconsider grant of translator construc- broadcasters seeking guidelines for are getting estimated $550,000 for tion permit to group in Ottumwa, Iowa. CATV franchise actions in their local CBS -TV appearances next year and it Grant this month was unconditional, communities. Highlights of model: is doubtful they would participate in but staff feels condition should be at- Cable must delay for 24 hours any package for less than that. Based on tached, and commission is going to program to be carried by local station; equal -share plan for all 20 teams, Sat- take up matter soon. is program origination or advertising urday package would add up to $11 time prohibited except for and million if Yankee -CBS deal were Under one roof weather; cable company must comply matched. No network is seen ready to with FCC rules and regulations, pres- Westinghouse Broadcasting Co. is spend that much for trial run in '65. ent or future; if local TV station is thinking of housing all of its New carried on cable, no "material" deg- Proponents of baseball project laid York -based activities at one location. radation of signal is permitted. plans out for three TV networks in They'd be united by relocating WBC's New York last week and called net- corporate offices, which also house Ford status work interest "exceedingly good." WBC Productions (radio -TV program Baseball men say they're still open on production) and WBC Program Sales Status of FCC Commissioner Fred- price but have told networks plan (syndication), as well as WINS New erick W. Ford was unchanged last can't be considered a bargain- counter York and Television Advertising Rep- week as he awaited word from "Texas enterprise. Plan now calls for national resentatives and AM Radio Sales, White House" on his resignation as game with blackout only in cities of WBC's respective TV and radio spot well as return to Washington of Chair- participating teams. Major leagues representation firms. Best bet is east man Oren Harris (D -Ark.) of House meet in Houston this week and any side of Manhattan in mid -town area.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PuacrmATroxa Inc., 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices. MORE A 0 ULT W O MEN listen to WI EMI G Radio 99 6 AM to Midnight than any other Philadelphia Radio Station

MORE total listeners MORE total homes in MORE adult listeners MORE time periods

All estimated and limited as shown in reports: Based on average audience estimates, Monday to Friday, 6 AM to 12 PM, PULSE- July -September 1964: Adult Audience Age 18 -50. (Radio PULSE LQR 100 II -April -June, 1964) Leads all other Philadelphia stations in circulation, Day and Night, Metro and Total, NCS '61; Share of Audience Total Rated Time Periods, HOOPER -September- October, 1964.

STOKER LOS ANGELES CLEVELAND MIAMI TOLEDO DETROIT BRQIDLISTING LaVPIS` l.S 11'.1 11- lIVBS i(,1 ]'n II.IBK WING NEW YORK MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT PHILADELPHIA ¡lu IVITI -TV 1V.111-, Y% 11..46.1 -rr ¡tipi) -ii IfJBK -TV

6 BROADCASTING, November 30, 1964 WEEK IN BRIEF

Brevity and wit are aims of television networks as they Community- antenna television business is growing so plan for 1965 -66 season. Gimmick shows will continue in fast National Community Television Associaton hard - favor. More themes will be picked up from movies and pressed to keep track. In last year, 750 areas have fran- best -selling books. See .. chises or applications. See ... SHORTER AND FUNNIER IN 1965 -66 ... 27 CATV'S PASS 1,400... 52

FCC by 6 -0 vote decides to look into payola again. National Nielsen ratings for two weeks ended Nov. 8 Henry given authority to issue subpoenas. Major investi- pose problem for ranking TV networks. Counting election gation not planned, commission says, but subpoena power night results, NBC is in front, but ignoring Nov. 3 ABC will help gather evidence. See ... and CBS are neck and neck. See ... OPENING SEASON ON PAYOLA ... 60 WHO'S GOT THE LEAD? ... 62

Community- antenna TV operators, including some broad- Association of National Advertisers' workshop on TV casters, strike at ABC's proposed solution to CATV prob- commercial production examines pre -planning, cost con- lem. ABC's suggestions to FCC would kill CATV, oppo- trol, casting and picking production house. Webber urges nents say, while protecting networks. See ... agency producer be brought into planning. See .. . CATV GETS HACKLES UP ... 40 ELEMENTS OF GOOD COMMERCIALS ... 38

Some of bigger broadcasters in National Association of On eve of Sigma Delta Chi meeting in Kansas City, Broadcasters want NAB presidency to be rotated, with group's freedom of information committee issues report operations run by staff men. Smaller stations still lean on problems facing broadcast newsmen. Election report- toward national figure. See ... ing and Section 315 called biggest headaches. See ... WILL NAB'S TOP JOB BE ROTATED? ... 58 REPORT LISTS NEWS PROBLEMS ... 64

Ford dealers in 10 districts put $750,000 into regional Special report by William Dozier outlines belief that sponsorship of Wolper documentaries. Public affairs pro- international television can aid world understanding and grams to be shown in 51 markets. Special spots will peace. Intimacy of television, he says, can brush away emphasize dealers' public spirit. See ... "barriers of language and custom." See ... DEALERS USE WOLPER SHOWS ... 32 SATELLITE TV: FORCE FOR PEACE ... 76

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 27 Bröádcä,astinq BROADCAST ADVERTISING 32 THE MEDIA 40 Published every Monday, 53d issue BUSINESS BRIEFLY 32 MONDAY MEMO 18 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 48 OPEN MIKE 20 INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 60 offices. DATEBOOK 14 WEEK'S HEADLINERS 10 Subscription prices: Annual subscription for 52 weekly issues $8.50. EDITORIAL PAGE 88 WEEK'S PROFILE 87 Annual subscription including Year- book Number $13.50. Add ;2.00 per EQUIPMENT & ENGINEERING 66 year for Canada and $4.00 for all other countries. Subscriber's occu- FANFARE 67 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 69 $5.00 per copy. Subscription orders and address FILM SALES 65 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 68 N.W., Washington, D. C., 20036. On changes, please include both old and FOR THE RECORD 78 new addresses plus address label from INTERNATIONAL 74 front cover of magazine. UL

BROADCASTING, November 30, 1964 7 When the Redskins make news an ALL -PRO LINE -UP tells the fans about it on WMAL

Washington is a football town, and everything the Redskins do is NEWS. To score with devoted fans, WMAL uses an all -star roster of pro -footballers to back up our regular sports schedule. Flanker back Bobby Mitchell does pre -game radio programs; Redskins' Coach Bill McPeak spends 25 minutes Monday- night- quarterbacking and answering listeners' phone calls on radio; linebacker Sam Huff previews and reviews the Sunday game on radio and discusses past and future performances with the TV audience twice weekly; former Redskins' star, Chuck Drazeno- vich, is the WMAL color commentator for all Redskins radio broadcasts. This Redskins quartet, augmenting our 25 -man staff of news and public affairs specialists during the season, gives WMAL sports programs an extra dimension. Another reason why WMAL -Radio and WMAL -TV is the news and sports authority in the Nation's Capital.

News and Sports Authority in the Nation's Capital G wmal radio and television m Daren F. McGavren Co. Harrington, Righter & Parsons, Inc. Evening Star Broadcasting Company, Washington, D. C.

6 BROADCASTING, November 30, 1964 Late news breaks on this page and on page Completeplete coverage of week beginsns on page 27 AÌ DEADLINE

FCC suggests reins FCC clears stations Two more months on Bakersfield CATV in program inquiry NBC has received another extension-to Jan. 31, 1965 -from FCC has suggested that Bakersfield, federal court in Philadelphia on FCC last week concluded lengthy in- Calif., city council consider condition- order to divest itself of its Phila- quiry into contract of Family Stations ing approval of pending application for delphia radio and TV stations. Inc. to furnish taped religious programs community antenna television service Network is under orders to get to stations. franchise on CATV's promise to pro- out of Philadelphia following con- Commission, whose inquiry centered tect local stations. sent judgment in government an- on contract between Family and CATV plans to relay programs of titrust suit involving NBC's ac- WFME(FM) Newark, N. J., and KBCB all Los Angeles stations into Bakers- quisition of WRCV -AM -TV Philadel- (FM) Houston, held that stations are field, now served by three UHF's. But phia from Westinghouse Broad- now operating within rules. cable company won't use microwaves casting. Question was whether contracts vio- and, as result, is outside authority thus Pending before FCC are appli- lated commission's rules on sponsor- far exercised by commission. cations by NBC and Westing- ship identification and program control. Commission suggestion was in letter house to re- exchange stations - Commission's decision, announced in to counsel for KLYD -TV Bakersfield. network's Philadelphia outlets for letters to made public Friday Andrew G. Haley, who had asked WBC's Cleveland stations (KYw- stations (Nov. 27), was based on clarification commission to acquaint city council AM-FM-TV) . with its views on CATV's. of contract provided by Family on Nov. Commission has given its views on 12. CATV to city councils in past. But Family is licensee of KEAR -FM San Francisco, KEBR -FM Sacramento and Bakersfield letter goes farther than to originate majority of its quire station KECR -FM El Cajon, all California, all others in suggesting attachment of con- programing locally. ditions to CATV grant. religious, noncommercial stations. Ap- Acting on KALI's reply, commission plications for renewal of their licenses After stating its view CATV service deferred further consideration of sta- should not be at "expense of crippling have been deferred, pending completion's request for waiver of requirement tion of inquiry. or eliminating" local TV service, com- until licensee establishes basis and extent said raised mission noted it has proposed rules upon which it proposes to serve San Commission contracts as to whether all programs requiring microwave -fed CATV's to Gabriel. questions supplied or sponsored by Family were carry local stations and to refrain from WDBQ was ordered to forfeit $1,500 clearly identified as such, in accordance duplicating their signals. It also said for "willful and repeated" violation of with identification rules. conditions are being imposed on CATV rules by failing to have licensed op- sponsorship Newark and microwave grants on interim basis, erator on duty and operating station Commission said most of programs were fur- pending resolution of rulemaking. after sunset with its daytime power. Houston stations' nished by Family. Commission added that if Bankers - Commission, which notified WDBQ on field CATV sought microwaves to pro- July 22 that it had incurred apparent Commission also questioned whether vide service facilities would not be liability of $2,000 for two violations, stations in past broadcast misleading granted without conditions. reduced forfeiture Friday by $500 after announcements indicating they were "Accordingly," commission said, "the considering licensee's reply. owned by Family, and whether they city council may wish to consider Eastern Broadcasting Co., licensee of had delegated control of programing whether these requirements, in whole or WFPG Atlantic City, was notified by to Family. in part, should be included in any fran- commission Friday that station had in- Family, in its clarification, said its chise which may be issued by it." curred apparent liability of $500 for contracts don't require stations to broad- failing to have properly licensed op- cast any of its programs except those erator on duty at transmitter or au- formally sponsored and so identified. KALI and WDBQ fined thorized remote control point. Family also said it wouldn't attempt to WFPG has 30 days to contest action influence programing it doesn't sponsor $5,500 by commission or pay forfeiture. and wouldn't hinder acceptance by stations of commercial sponsorship of Two forfeitures totaling $5,500 and others. notice of apparent liability for $500 MCA buys music firms In separate actions, commission re- were announced by FCC Friday (Nov. newed license of WFME for remainder 27). MCA Inc., already active in TV pro- of its regular term, ending June 1, 1966, Ordered to pay $4,000 and $1,500, gram production and distribution and and approved sale of commonly owned respectively, were Tele- Broadcasters of in motion picture making through Uni- WKST New Castle, Pa., to Herbert Scott California Inc. (KALI San Gabriel) and versal Pictures, is moving into another for $450,000. Principal in Communi- Dubuque Broadcasting Co. (WDBQ Du- entertainment field - music publishing. cations Industries Stations, which owns buque, Iowa). MCA has acquired assets and world- New Jersey station and sold WKST, is KALI, which had received notice from wide copyrights of Leeds Music Corp. Lazar Emanuel. Mr. Scott has owner- commission on July 1 of apparent lia- and Duchess Music Corp., both New ship in WJWL Georgetown, Del.; bility of $4,000, was fined for "willful York. These companies will operate WTTM -AM -FM Trenton, N. J., and and repeated" violation of rules that re- under name of Music Corp. of America. WPAZ Pottstown, Pa.

more AT DEADLINE page 10

BROADCASTING, November 30, 1964 9 Revocation of WCLM(FM) WEEK'S HEADLINERS major surgery. At his death Mr. Cran- dall was executive V. P. of Swan & Ma- license upheld by FCC son, New York advertising agency. James A. Sta- bile, VP and asso- FCC last week denied petition for ciate general at- Weekly Arbitrons reconsideration by Carol Music Inc. torney for NBC, and affirmed earlier decision revoking has resigned to and subsidiary communications show close race license resume private authorization of WCLM(FM) Chicago. law practice, ef- Decision, announced Friday (Nov. Close running of TV networks in Ar- fective after first also ordered Carol to wind up bitrons for seven -day period ending 27), of year. He said affairs and cease operation of station Thursday (Nov. 26) gave CBS -TV 17.4, he had wanted to authorization within 60 days. NBC -TV 17.2 and ABC -TV 15.6 in and make this move Commission last July, by 6 -0 vote, average ratings, 7:30 -11 p.m. EST. for some time but revoked license of wCLM for "willful or Mr. Stabile NBC fared best on Wednesday (Nov. deferred it for repeated" failure to operate within 25) with five half -hour wins to CBS's completion of complex and protracted terms of license, misrepresentations, two (NBC averaged 20.9, CBS had 19.5 TV music license negotiations be- concealment and other rule violations and ABC 13.1 that night). On Thurs- tween American Society of Compos- (BROADCASTING, Aug. 3). day, CBS had three half -hour wins, ABC ers, Authors & Publishers and TV Among issues in case was that Carol and NBC two each, with averages for networks, in which he headed three - used multiplex facilities of station to that night showing ABC with 15.4, NBC network committee. agreement in provide bookies with horserace results. Basic at 14.8 and CBS with 14.5. those negotiations has now been reached. In initial decision hearing examiner Wednesday, Nov. 25 Before becoming VP and gen- found Carol guilty of this charge, among associate Arbitrons eral attorney, was VP Rating Share others. Mr. Stabile NBC in charge of program 7:30 However, commission's final decision talent and administration and VP for standards and prac- ABC Ozzie & Harriet 15.0 29 did not adopt findings as to horserace CBS Ecumenical Council Special 6.6 13 tices. He joined NBC in early 1957 news service, stating there were in- NBC Virginian 22.1 43 from ABC, where he sufficient grounds for revocation in that was VP and gen- 8:00 ABC Patty Duke its eral counsel. 19.7 35 WCLM turned over control of pro- CBS Local graming to outside company without in- Ray C. Stricker, senior VP and man- NBC Virginian 23.4 41 forming FCC (BROADCASTING, Sept. 28). ager of Chicago office of Maxon Inc., 8:30 joins Post -Keyes-Gardner there as VP ABC Shindig 15.2 25 and assistant to President Carl M. Post. CBS Beverly Hillbillies 20.1 33 NBC Virginian 20.8 34 NATRFD becomes NAFB; 9:00 For other personnel changes ABC Mickey 10.0 17 elects vice presidents see FATES & FORTUNES CBS Dick Van Dyke 23.8 41 NBC Wednesday Night Movie 19.6 34 9:30 National Association of Television ABC Burke's Law 14.2 26 and Radio Farm directors at annual Roy Roberts to retire CBS Cara Williams 15.5 29 meeting in Chicago (see page 63) Fri- NBC Wednesday Night Movie 19.4 36 day (Nov. 27) changed name to Na- at start of new year 10:00 tional Association of Farm Broadcast- ABC Burke's Law 14.9 27 CBS Danny and elected following regional vice Kaye 18.6 33 ers Roy A. Roberts, 77, chairman of NBC Wednesday Night Movie 21.2 38 presidents: northeast -Jack Heiskell, board, Kansas City (Mo.) Star and 10:30 ABC WSAZ Huntington, W. Va.; southeast - Times, has announced he will retire Scope 2.8 6 Gil Stamper win. Charlotte, N. C.; mid - CBS Danny Kaye 20.6 41 completely from newspaper's manage- NBC Wednesday Night Movie 20.1 40 Vines, KAAY Rock, south -Marvin Little ment on Jan. 1. Mr. Roberts turned 77 Ark.; west south central -Bob Ether- Thursday, Nov. 26 on Nov. 26. 7:30 edge WBAP Fort Worth -Dallas; west In 1957, Mr. Roberts and newspaper ABC Flintstones 8.3 19 KBVN north central-Chuck Conger, were required to sell WDAF- AM -FM -TV CBS Munsters 15.9 36 Lexington, Neb.; east north central- Kansas City under consent judgment NBC Favorite Songs Special 13.8 31 Ben Werk, WHOF Canton, Ohio; Pacific following government antitrust suit 8:00 ABC Donna Reed 13.0 northwest -Bob Kull, KIT Yakima, against company. Stations were sold to 27 Wash.; Pacific southwest W. Rob- CBS Perry Mason 16.4 34 -C. National Theaters for $7.6 million; Na- NBC Favorite Songs Special 14.0 29 KwG inson, Stockton, Calif., and Can- tional Theaters sold them to Trans - 8:30 ada-Brad Schneller, Ontario Depart- continent Television in 1960 for $9.75 ABC My Three Sons 17.9 35 ment of Agriculture, Toronto. million. Earlier this year, TTC sold CBS Perry Mason 16.7 33 NBC Dr. Kildare 15.8 31 WDAF stations to Taft Broadcasting as 9:00 FCBA to hear Shapp part of TTC transaction which saw all, ABC Bewitched 22.0 42 except Cleveland radio outlets, sold to CBS Password 13.8 27 others in liquidation of TTC. NBC Dr. Kildare 14.4 28 Milton J. Shapp, president, Jerrold 9:30 Corp., Philadelphia community antenna ABC Peyton Place Il 21.2 41 television equipment manufacturer, and Agency executive dies CBS Baileys of Balboa 11.4 22 owner and operator of CATV systems, NBC Hazel 14.8 29 10:00 will speak Dec. 8 to Federal Communi- Funeral arrangements were being ABC Jimmy Dean 13.6 28 cations Bar Association luncheon at made in New York last Friday (Nov. CBS Defenders 13.3 28 National Press Club Ballroom, Wash- 27) for George Crandall, 66, former di- NBC Kraft Theater 16.2 34 ington. rector of press information for CBS. He 10:30 Mr. Shapp will speak on died ABC Jimmy Dean 11.5 26 "CATV: on Wednesday (Nov. 25) in Hous- CBS Defenders Past, 13.9 31 Present and Future." ton from complications resulting from NBC Kraft Theater 14.5 32

10 BROADCASTING, November 30, 1964 Weleome WTTA GOLDEN WEST BROADCASTERS G\./VB H -R Television, Inc., the industry's leading national spot representative, and the family of important television stations we represent throughout the country, proudly welcome the Number 1 independent station in the nation's most dynamic television market, KTLA, Los Angeles.

: . :ESENTATIV ES

exclusive national representative cEffectíve December z RELEASED ALREADY

New York all/ WGN.Tv Los Angeles Chicago VATZ-TV Detroit allas KNT WorthD WTTGTV Fort D.C. Washington, KSTPTV Paul Minneapolis-St. WTTV Indianapolis WCKT iCia V Miami Seattle -Tacoma WTVN O. Columbus, WWI -TV New Orleans WSV.TV South Bend -Elkhart

a Daystar -Villa di Stefano -UA production

EDDIE ALBERT VERA MILES SIR CEDRIC HARDWICKE JANET BLAIR MACDONALD CA JUNE HAVOC BARBARA RUSH GENE RAYMOND WARREN STEVENS HARRY GUARD Market Rating Share 5 -Month ATLANTA 18.3 27.5% BAKERSFIELD 24.7 34.3% 35- Market Study BALTIMORE 23.7 34.5% reveals: BIRMINGHAM 38.5 58.7% BOSTON 19.6 27.3% "THE OUTER BUFFALO 18.7 28.0% CHARLOTTE, N. C. 29.3 65.0% LIMITS" CHARLESTON, S. C. 28.5 41.2% CHATTANOOGA 25.5 38.5% CHICAGO 17.0 28.0% CINCINNATI 23.6 35.0% CLEVELAND 22.0 32.3% COLUMBUS, O. 27.7 40.2% DALLAS -FT. WORTH 20.5 30.7% DAYTON 32.7 50.0% DETROIT 24.9 36.4% HOUSTON 27.3 41.3% INDIANAPOLIS 23.5 33.4% KANSAS CITY, MO. 2L5 34.5% LOS ANGELES 19.9 28.9% MEMPHIS 21.0 31.7% MIAMI 23.5 33.5% MILWAUKEE 23.0 35.2% MINNEAPOLIS -ST. PAUL 21.6 28.3% NEW ORLEANS 18.9 26.2% NEW YORK 16.9 24.4% OMAHA 24.8 40.8% PHILADELPHIA 26.3 36.6% PITTSBURGH 28.5 42.2% SACRAMENTO -STOCKTON 33.3 36.3% SAGINAW -BAY CITY -FLINT 25.5 37.0% SAN FRANCISCO 19.1 28.3% SEATTLE- TACOMA 24.1 38.1% ST. LOUIS 20.5 3L6% WASHINGTON, D. C. 20.8 34.8%

ARB Nov. '63 -March '64 Mondays 7:30 -8:30 pm EST.

555 Madison Avenue. New York. N. Y. 10022

ALPH MEEKER MIRIAM HOPKINS ROBERT CULP SIDNEY BLACKMER CLIFF ROBERTSON LOYD NOLAN SIGNE HASSO GARY MERRILL RUTH ROMAN NICK ADAMS and other stars. DATEBOOK

A calendar of important meetings and events in the field of communications. Indicates first or revised listing.

NOVEMBER Nov. 30-Electronic Industries Association's small business workshop on international Dramatic News for selling. Fairmont hotel, San Francisco. Radio Stations! DECEMBER Dec. 1- International Radio & Television Society timebuying and selling seminar will hear Cris Rashbaum, vice president of research and promotion at Harrington, Righter & Parsons, and Maurie Webster, vice presi- THEY'RE BACK! dent and general manager of CBS Spot Sales discuss "Professionalism in Selling." Chemical Bank New York Trust Co. audi- torium, New York. The most successful dramatic pro- Dec. 1 -FCC deadline for comments regarding common carrier eligibility and the grams in the history of radio return to transfer of noncommon carrier stations from the Business Radio Service to a new Community Antenna Relay Service. Double your audience! Dec. 1 -3- Winter conference, Electronic In- dustries Association. Fairmont hotel, San Double your long term sales! Francisco. Dec. 2 -5-Sigma Delta Chi national convention. Keynote address to be given by Ben- Pepper Young's Family Highest jamin M. McKelway, Washington Star - (WMAL- AM -FM -TV Washington and WSVA- AM-TV Harrisonburg, Va.). Hotel Muehle- rated programs of its type for 22 years. bach, Kansas City, Mo. Big Longest Dec. 7 -Du Mont TV Network Alumni an- Sister - sponsored pro- nual reunion. Hotel Elysee, New York. gram of its type for 20 years. Dec. 7- Hollywood Advertising Club luncheon. Selig Seligman, president of Sehnur Productions, Los Angeles, will speak. Holly- wood Roosevelt hotel. Now available for the first time for local sponsor- Dec. 8 - Los Angeles Advertising Club luncheon. Mayor Samuel Yorty will pay ship. All our scripts are NEW with modern up -to- tribute to city's broadcasters. Statler -Hilton. date situations. Our RECORDING FACILITIES are Dec. 9- Fourth Annual Recognition and Awards luncheon of the American College the most complete in New York to guarantee the of Radio Arts, Crafts and Sciences. Conrad Hilton, Chicago. ultimate in production quality. This complete pack- Dec. 9-10- Meeting of TV code review age is the greatest profit potential ever offered any board of National Association of Broadcast- station. ers. Washington. Dec. 10-Advertising and marketing course of the Advertising Club of New York. Jack Take advantage of these proven programs: Build Bernstein, manager of sales promotion. NBC Radio, will address the seminar on "Net- your sales. Build your audience. Build the EX- work Radio's Value as an Advertising and Selling Medium." CLUSIVITY OF YOUR STATION. Dec. 10 - Awards luncheon of the Art Di- rectors Club of Los Angeles, announcing winners of the 1964 competition of western Nation wide publicity for Dramatic Programming... advertising and editorial art. Statler- Hilton, Los Angeles. 1. July ESQUIRE Dec. 18-FCC deadline for reply comments 2. August 14th LIFE regarding common carrier eligibility and the transfer of noncommon carrier stations 3. August 22nd NEW YORKER from the Business Radio Service to a new Community Antenna Relay Service. 4. August 30th NEW YORK TIMES Dec. 28 -29- Conference of the marketing 5. September 4th TIME education division of the American Market- ing Association. Chicago.

JANUARY Call or write now .. Jan. 15 -17-Board of directors meeting of American Women In Radio & Television, Hilton hotel, New York. MOD ß an. 16 - Retail Advertising Conference. N Reed Pasternak, head of his own agency in Flint, Mich., will discuss "How to produce effective TV commercials at a sensible cost." DRAMA Walter Tower inn, Chicago. PRODUCTIONS, INC. Jan. 22- Annual banquet, Federal Commun- ications Bar Association. Sheraton -Park, Fourth Floor Washington. Statler Office Building Jan. 22 - Comments are due on FCC's Boston, Mass. Phone notice of inquiry and proposed rulemaking 02116 423 -5577 regarding mutual funds and other investment houses that are in technical violation of multiple ownership rules.

14 BROADCASTING, November 30, 1964 Are you like one of Solomon's wives?

Does the "boss man" get compact list so that we can around to see you frequently. give each of our stations the Does he show great interest? maximum of personal inter- Are you really important to est, effort, time and attention. him. Are you important to We think these are the basic his salesmen who are trying essentials of good representa- to sell your station. tion. Think of it. How could you The large group owners possibly be important if you think this way too. That is are just one more of a long why so many of them have list of T.V. stations. Imagine demanded the compact list. trying to actually sell 50 T.V. Today more than one third stations to busy time buyers. of all national spot T.V. business is represented in com- Our T.V. stations are impor- pact lists of fifteen or less sta- tant to us because we will tions. Should you have these never represent more than advantages too? We could fifteen. We believe in the give them to you.

PAUL H. RAYMER COMPANY, INC. Station Representatives Since 1932 NEW YORK CHICAGO DETROIT ATLANTA DALLAS SAN FRANCISCO HOLLYWOOD

15 BROADCASTING, November 30, 1964 Jan. 22 -23- Meeting of radio code board of National Association of Broadcasters. Los Angeles. Jan. 22 -24 - Advertising Association of the West convention. World Trade Center, San Francisco. Please Jan. 25- 29- Winter meeting of radio and TV boards of National Association of Broad- casters. Palm Springs Riviera, Palm Springs, Calif. Note! Jan. 26 -28- Twentieth annual Georgia Ra- dio-TV Institute of the Georgia Association of Broadcasters. Featured speakers include FCC Commissioner Robert E. Lee; Broad- cast Music Inc. President Robert Burton, and John Chancellor of NBC News. Univer- ßfoIIiIdasUllg sity of Georgia. Athens. reaches more PAID circulation Jan. 28- 30- Winter convention of South Carolina Broadcasters Association. Columbia. than the next four vertical sUJan. 29- 31-Regional and board of directors publications combined. meeting of National Advertising Agency Network. Guest House motor inn, Birming- ham, Ala.

FEBRUARY Feb. 1- Deadline for entries for Sigma Del- ta Chi Distinguished Service awards. ßfoahIcastillq Feb. 2- 3- Advertising Federation of AmerI- ca/Advertising Association of the West con- reaches more PAID agency and vention. Statler- Hilton, Washington. advertiser circulation than Feb. 4- 5- Annual conference of presidents of state broadcasting associations under the next four vertical auspices of National Association of Broad- casters. Shoreham hotel. Washington. publications combined. Feb. 21 - Reply comments are due on FCC's notice of inquiry and proposed rule - making regarding mutual funds and other investment houses that are in technical violation of multiple ownership rules. Feb. 26 -27- Spring meeting of the Arkansas Broadcasting, Broadcasters Association. Jonesboro. carries more advertising MARCH March 15- American TV Commercials Fes- linage annually than the tival. Waldorf -Astoria, New York. next four vertical a major March 21 -24 - National Association of Broadcasters annual convention. Shoreham publications combined. and Sheraton Park hotels, Washington. siMarch 31 -April 1- National Electronic In- dustry Show Corp. to co- sponsor New Business Forum" during National Electron- market ics Week. Community antenna television will be among items discussed. Hilton hotel, New York. Broadcasting

ORLANDO APRIL delivers, dollar for dollar, April 1 -FCC deadline for comments re- more than twice as many PAID DAYTONA BEACH garding frequency allocations and technical standards of its proposed rules governing the licensing of microwave radio stations agency -advertiser readers as CAPE KENNEDY used to relay TV signals to community antenna television systems. any of the four vertical the Mid -Florida Urban Complex MAY publications. has MORE of both May 3 -FCC deadline for reply comments regarding frequency allocations and technical standards of Its proposed rules governing the licensing of microwave radio stations used to relay TV signals to corn - munity antenna television systems. Why Not! JUNE June 12- 15-Annual Georgia Association of After all, Broadcasters summer convention in con- FLORIDA'S junction with annual GAB engineering con- 2 ference. Speakers tentatively scheduled: CHANNEL FCC Commissioner Frederick Ford and Paul Comstock, government affairs vice president froadcastillq of National Association of Broadcasters. Holiday Inn, Callaway Gardens, Pine Moun- is THE Businessweekly of tain. Television and Radio. Don't wish -buy WESH -TV selling June 13- 18- Mahagement conference of Na- tional Advertising Agency Network. White- face Inn, Lake Placid, N. Y. FLORIDA'S No.3 MARKET 1735 DeSales Street, N.W. Jure 17 -19- Annual convention of the Maryland- District of Columbia- Delaware Broadcasters Association, Henlopen hotel, Washington 6, D. C. REPRESENTED BY THE KATZ AGENCY, INC. /NBC Rehoboth Beach, Del.

16 (DATEBOOK) BROADCASTING, November 30, 1964 John Tillman's award -winning on- the -spot news and Kevin Kennedy's early and late evening reports are Television News Programs that penetrate ... inform ... enlighten. Gloria Okon and Marilyn Grey, the only television weather girl personalities in New York add a special vital- ity of their own to comprehensive weather reporting. Programming that keeps people more than informed is one of 20 Different Worlds of Entertainment this year that give WPIX TV /11 the scope, quality and appeal of a network. WPIX TV /11, New York's One -Station Network.

People hear more with WPIX NEW YORK MONDAYMEMO from BERNARD WIERNIK, Mogen David Wine Corp., Chicago

Radio -TV proves an ideal salesman for Mogen David

"Hitch your wagon to a star!" is "The wine like Grandma used to factor in our steady growth. Because The star, of course, is the Star of make." Recent campaigns have been there is never any deviation from one David, symbol of the Mogen David built around the idea that "Any time is year to the next, the consumer doesn't Wine Corp. Mogen David time" and "Mogen David have to worry about vintages, another And Mogen David's star has been goes with everything." traditional source of concern to persons rising ever since the company was We also are appealing to the "young who believe in a wine mystique. founded in 1933, thanks to a reputation marrieds" as well as to established mar- Mogen David's distinctive decanter is for uniform quality, the development of kets. One of our current TV spots another of our assets. Ours was the new wines and expansion into new shows a young couple on a picnic. A first decanter in the alcoholic beverage markets -plus a hefty investment in ra- decanter of Mogen David is prominent industry to gain national distribution dio and television advertising. in the picnic basket. and has become a familiar sight on We have just recorded the best Oc- Another employs humor, showing a retailers' shelves. tober in our history. Sales were up 9% "talking" Mogen David decanter in the We also have pioneered in our indus- over October 1963 and 20% over the refrigerator. The decanter jokes about try with the Mogen David Multi -Pak. same month in 1962. its humble place next to the pickle jar. This carry-home carton contains one We expect to wind up November The only commercials of their kind decanter of each of four wines and with another record too. Altogether being used by the wine industry, they comes in three bottle sizes - midgets, this represents a steady upward trend are designed to draw the viewer into bantams and tenths. The midgets en- during the past 10 years. the picture and enable him to see how courage the consumer to try each of the Expanding Markets Mogen David Mogen David wines fit into his own wines to determine which he likes best. now is the largest winery in the Midwest daily life. The larger sizes provide an easy way and the world's biggest producer of No Wine `Mystery' A central theme of keeping a variety of flavors available Concord grape wine. We are repre- in our campaign is the idea that there's in the home. sented in all 50 states and our wines no "mystery" in the use of wine. What Attention Factor The decanters and are popular among U. S. military per- wines to serve with which foods is a packaging are, of course, part of our sonnel around the world as well. matter of personal taste and there is no over -all marketing program and they Our growth has been paralleled by need to worry about traditional wine give us something different to show in steady increases in advertising. Mogen rules. We believe that more Americans print and television advertising. A prod- David has poured more than $25 mil- would serve wine regularly if they were uct's ability to stand out from the corn- lion into advertising over the years and not afraid of making a social mistake. petition is as important in advertising the bulk has gone into radio and televi- Mogen David's progress has included as on the store shelf. sion. Other media include trade and steady development of new products. In our philosophy of marketing there consumer magazines, daily newspapers, Our reputation was first made with our is no bad advertising media. Each has Sunday supplements, billboards, car Concord grape wine. Since then value as long as it reaches the public cards and bus posters. cherry, blackberry, rosé and Mogen and each plays an important part in the In 1943 our total advertising budget David dry red wine have been added sales picture. was only $50,000. In 1950, when we to our list. We believe that the framework of any pioneered among wineries in the use of The dry red wine carne into being program should include various support- network television, we spent $500,000. last year as a result of surveys that ing media. But at the top of our list Today we have a multi -million- dollar showed the growing popularity of drier are radio and television, the quick-ac- advertising budget. table wines. Ours has a unique flavor tion media. Currently our broadcast schedule is that appeals to persons who like some- The Mogen David wagon is firmly heavily concentrated in spot TV com- thing that is neither sweet nor extreme- hitched to the Mogen David star -and mercials in 97 markets with additional ly dry. to broadcasting. We know that radio radio spots in several key markets. We Quality control to insure that the and television will keep our star rising like local spots because of their flexibil- wines always taste the same is another higher and higher. ity, frequency and impact. With spots, we can tailor our message to the needs of each market and thus give our distributors the greatest possible impact. Broadcasting's Impact Radio and Bernard Wiernik became president of Mo- television have always been our princi- gen David Wine Corp. in late September. pal media. We like the way our con- He first joined the company in 1946 as sumer message comes alive when the Midwest sales representative and before public hears and sees our presentation. assuming his present post he was vice The message penetrates more deeply president in charge of sales and advertis- and quickly through the broadcast me- ing and executive vice president. It was dia and sales responses come faster too. under his direction that Mogen David be- Our first television theme, an appeal came the first member of the wine indus- to tradition, was developed as a result try to use network television as part of its of motivation research conducted by sales program. He recently rejoined Mogen our advertising agency, Edward H. David after a short period with C.V.A. Co. Weiss & Co., Chicago. One of our old- est slogans and one that is still effective N

18 BROADCASTING, November 30, 1964 Quality by any measurement is on the record at WELL The station with the adult purchasing power audience in New Haven. The station that makes New Haven a better buy. 5000 Watts; 960 KC.

NATIONAL: H -R REPRESENTATIVES, INC.; BOSTON: ECKELS & COMPANY ONE OF MANY OPEN MIKE® AWARD WINNING FILMS "THE A bell ringer with Avon HECK THE HUEY EDITOR: We would like very much to 1%P Ai1N6S LONG reprint the cartoon in BROADCASTING STORY" Nov. 2. Reproduction will appear in our employee publication, Avon and You, probably in the December issue. TWIN CITIES, -Alfa O'Brien, director of public rela- WINNER OF tions, Avon Products Inc., New York. BMI HISTORY (Permission granted) AWARD just roi 1yg4cL

3 YEARS IN THE MAKING 0r /ON' Produced By ÀPOLIS SZ' WDSU -TV NEW ORLEAN$ Drawn for BROADCASTING by Sid Hix

AVAILABLE EXCLUSIVELY "There's no trouble getting in. I just Write, wire or phone ring the bell and say 'Avon calling'!" i wL0I- TELEVISION AFFILIATES CORP. 625 Madison Ave., New York C N. Y. 10022, PLaza 1 -3110 Says tune was changed tip EDITOR: I get quite amused at the in- f 51 consistency of many broadcasters. Last YEAR AFTER(YEAR year they were up in arms about the IN AUDIENCE proposal by the FCC to limit the number of commercials, etc. They hollered YEAR AF'R July -Aug. to Sept. -Oct., 8 a.m. to 6 p.m., free enterprise and governmental in- Mon. thru Fri. Hooper Survey. Submitted as trusion. estimate only, not exact measurement. Recently in California some of these ;-° same broadcasters put up good money to help defeat a proposal there to per- WIN WITH mit pay TV. This, too, is an adventure A LEADER in free enterprise, a business if you Hit Central New York's rich 224 counties with com- please. I don't blame the TV boys for WL°L mercials delivered by R'SYR -1'V-the leader in the market year after year. lt's important to use the opposing pay TV but I do question their leading station in a market that has: sincerity about free enterprise. I believe Population of 2,508,700 3942 Buying l'ocrer-84,443,113,000 if somebody wants to invest in this field Total Homes-740,870 and somebody else is willing to pay for Thi number computer- select a by TV Homes -089,800 Data Division of Standard R le Retail Sales -43,273,405,000 . TV programs, he should not be denied 8 Data Service, Inc. Food Sales- 4780,846,000 this privilege in a free enterprise system. Drug Soles-40.017,000 !.Mark., Noe a..,....Caps, .t.,, /ul -A. Lincoln Faulk, president and general manager, WCKB Dunn, N. C. WSYR -TV DOMINATES

. because of SEVEN YEARS of UNBROKEN LEADERSHIP in the market. in AIM REPORTS. ONE in HOMES international reading habit DELIDELIVERED \'FRED .. 1 PER CENT over Station No. 2 .. , '65 PER CENT over EDITOR: Though you in the U. S. think Station No.3, 'Ï "' a of BROADCASTING as a domestic publication, it seems to me to be read in every 4 Me Or'ik; s" 4p e+I country in the world. I have run across BROADCASTING not only in many cities of Australia, but in THE SHADOW Singapore, Africa, Jamaica and Trini- Radio Mystery Serie dad. IS BACK ON THE AIRI You do a great job of covering radio .Channel 3 Anme,e 100 K It STRAUSS, N. and television news in your country, as Plus NV. SYE-TV channel 18 ELMIRA, N.Y. well as presenting the highlights of teal purchase, CHARLES MICHELSON, INC. Gel Ike rx1I Srer"flew HARRINGTON, RIGHTER S PARSONS broadcasting news from all parts of the 45 West 45th St., New York 36 PLaza 7 -0695

20 BROADCASTING, November 30, 1964 THE 17TH ANNUAL AWARDS COMPETITION OF THE RADIO TELEVISION NEWS DIRECTORS ASSOCIATION IN RECOGNITION OF DISTINGUISHED ACHIEVEMENT IN BROADCAST JOURNALISM s., HONORS WEEI BOSTON, MASSACHUSETTS

FOR EDITORIALIZING

BY A RADIO STATION

1.9.6.4 PRESENTED IN COOPERATION WITH INDIANA UNIVERSITY THE DEPARTMENTS OF JOURNALISM AND RADIO ANO TELEVISION

OLD 0 'i IIII

..."Distinguished achievement in broadcast journalism" "The judges felt your entry was in the highest tradition of broadcast news service. Through your depth of treatment of the subject matter, understanding of the problems involved and utilization of your manpower and technical skills at peak efficiency, you have helped write a new chapter in the proud history of broadcast news." Professor Richard Yoakam Indiana University

The New BOSTON

/CBS OWNED RADIO STATION

WEE 21 BROADCASTING, November 30, 1964 BROADCASTING PUBLICATIONS INC. world. I am not surprised that your PRESIDENT SOL TAISHOFF magazine is so widely circulated. -Sam VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES Talk Baker, sales manager, Artransa Radio, SECRETARY LAWRENCE B. TM:SHOFF TREASURER B T. TAISHOFF Sydney, Australia. IRVING C. MILLER )jA COMPTROLLER oI ASST. TREASURER JOANNE T. COWAN Me TOWN Waiting for ink to dry EDITOR: I have just received advance TMBröädgmtim in Rochester, N. V. notice on the contents of your Dec. 14 issue. Let me right now order 30 copies Executive and publication headquarters: of the feature on radio programing BROADCASTING- TELECASTING Bldg., 1735 DeSales Street. N.W., Washington, D. C. ZIP code formats. 20036. Telephone: 202 Metropolitan 8 -1022. New York's it at with your Sept. If all compares EDITOR AND PUBLISHER JEAN SHEPHERD 28 "Special Report: Radio," it will be Sol Taishoff invaluable to me. James S. McElhaney Ir., radio production supervisor, Uni- Editorial

versity of Texas, Austin. VICE PRESIDENT AND EXECUTIVE EDITOR (Special Report: Radio, Part II will Edwin H. James los Angeles' EDITORIAL DIRECTOR (New York) include a discussion of various program Rufus Crater JOE PYRE formats and their popularity.) MANAGING EDITOR Art King SENIOR EDITORS: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. Now on WHEC every week -night and Thanks Abrams Lawrence Christopher (Chicago), giving the town something brand new Leonard Zeidenberg, David Berlyn (New to talk and rave about. Added to the York), Rocco Famighetti (New York); Asso- great local favorites Ed Meath, Eddie EDITOR: As president of the Hamilton CIATE EDITORS: Sid Booth, Sherm Brodoy, George Darlington; STAFF WRITERS: Sonya Dunn, John Woods, and Chuck Stevens County Tuberculosis Association ... I Lee Brockstein, Barry Crickmer, Jim deBet- -here's exciting, new Rochester radio! want to thank you very much for run- tencourt, Larry Michie, Victor Rossi Jr.; EDITORIAL ASSISTANTS: Bill Bayne, Sue ning the Christmas Seal ad in the Nov. Schultz, Martha Schwieters. SECRETARY TO EYE ON NEW WHEC rHE PUBLISHER: Gladys Hall. KEEP YOUR THE 16 issue. I'm sure I speak for other ra- active in their associations. dio-TV folks Business - Walter H. Stamper, commercial man- ROCHESTER, N. Y. VICE PRESIDENT AND GENERAL MANAGER WHEC ager, WAPO Chattanooga, Tenn. Maury Long Basic CBS -Represented by H -R NATIONAL SALES MANAGER Member of the Gannett Group Warren W. Middleton (New York) BOOK NOTES PRODUCTION MANAGER: George L. Dant; TRAF- rIc MANAGER: Harry Stevens; ADvBArisxNc "Market Analysis: A Handbook of ASSISTANTS: Robert Sandor, Richard LePere, Carol Ann Cunningham, Claudette Artini; Current Data Sources," by Nathalie D. SECRETARY TO THE GENERAL MANAGER: Doris Frank. Scarecrow Press Inc., New Kelly. COMPTROLLER: Irving C. Miller; ASSISTANT Brunswick, N. 1. 268 pp. $5.50. Avalron: Eunice Weston. Here's the Answer A long but not exhaustive reference work, this book is a compilation of Publications and Circulation sources of marketing information. The DIRECTOR OF PUBLICATIONS To Libel Suits: John lengthiest and most thorough section of P. Cosgrove William Criger, David A. Cusick, Lisa Ishii. the book lists the publications of mar- Christer Jonson, Richard B. Kinsey, Tannor One slip of the lip, however ac- keting interest put out by the federal Kopp, Edith Liu. James Williams. government, briefly describing their con- cidental, can bring about court Bureaus tents. Miss Frank is a librarian. action-with you as the de- New York: 444 Madison Avenue, ZIP code "Chases' Calendar of Annual Events," 10022. Telephone: 212 Plaza 5 -8354. in a libel suit. It can EDITORIAL DIRECTOR: Rufus Crater; SENIOR fendant by Harrison V. and William D. Chase. EDITORS: David Berlyn, Rocco Famighetti; Tree STAFF Warrens. John Gardiner, Ellen R. Mc- be costly enough to be disas- Apple Press, Flint, Mich. 58 pp. Cormick, Robert Rosenblatt; ASSISTANT: $1.50. Frances Bonovitch. trous. Now you can hold your NATIONAL SALES MANAGER: Warren W. Mid- A helpful publication for public rela- dleton; INSTITUTIONAL SALES MANAGER: Elea- loss on any claim to an agreed tions men and disk jockeys fond of in- nor R. Manning; ADVERTISING REPRESENTATIVE: Robert T. Fenntmore; ADvsarrsnec ASSISTANT: amount you carry yourself, cidental information, this is a soft -cover, Beryl W. Stern. volume. The bulk of the book is a day - Chicago: 360 North Michigan Avenue, ZIP Reinsur- code 60601. Telephone: 312 Central 6-4115. and let Employers by -day compilation of events, both sig- SsxroR EDrroa: Lawrence Christopher; Mm- WEST SALES MANAGER: David J. Bailey; As- ance handle the excess. This nificant and trivial, that will happen in sIsTANr: Rose Adragna. 1965. Hollywood: 1680 North Vine Street, ZIP specially designed policy pro- code 90028. Telephone: 213 Hollywood 3 -3148. "Hootenanny Tonight! ", by lames F. SENIOR EDITOR: Bruce Robertson; WESTratt vides economical protection SALES MANAGER: Bill Merritt. Leisy. Gold Medal Books, Fawcett Pub- Toronto: 11 Burton Road, Zone 10. Tele- against losses due to libel, slan- lications Inc. Greenwich, Conn. 192 phone: 416 Hudson 9 -2694. CORRESPONDENT: James Montagnes. pp. 50 cents. der, invasion of privacy, piracy, ASSISTANT PUBLISHES de- Mr. Leisy has compiled his third folk Lawrence B. Taishoff violation of copyright. For song edition in a paperback that con- tails and rates, contact: tains a fine selection of songs, each with BROADCASTING. Magazine was founded in 1931 notes and guitar by Broadcasting Publications Inc., using the its own explanatory title, BROADCASTING.-The News Magazine of EMPLOYERS REINSURANCE chords. The book covers all fields of the Fifth Estate. Broadcast Advertising CORPORATION was acquired in 1932, Broadcast Reporter in folk music, and instead of rehashing the 1933 and Telecast* in 1953. BROADCASTING - 21 West 10th., KANSAS CITY, MO. well -known tunes, provides lyrics to TELECASTING was introduced in 1946. NEW VORI,, III John SAN FRANCISCO. 220 Montgomery *Reg. U. S. Patent Office CHICAGO. 175 W. Jackson ATLANTA, 34 Peachtree. N. E. some not -so -often heard melodies. Copyright 1964 : Broadcasting Publications Inc.

22 BROADCASTING, November 30, 1964 Jubilant winners of W FBM 40th anniversary contest

You may recall that we ran a somewhat unusual con- Gogi's duties are simple, according to Chet. "His test announcement in this publication some time ago. gentle snoring helps us maintain our relaxed way of "Have a little fun at our expense," we invited. doing business, and we wake him as needed to bite "Tell us why you don't give a hoot about our 40th the legs of radio and newspaper representatives." anniversary." As for us, we want to thank everyone who entered Pausing only to point out that we are the best our contest. And we certainly don't feel that we need broadcast buy in the prosperous Mid -Indiana market, any thanks, even from the Dippels. Surely those we offered $100.00 for the most devilishly clever reply. three happy faces are reward enough! Pictured above are the happy winners, Chet and Connie Dippel of Fullerton, California, shown with their faithful dog Gogi "Freckles" Dippel. These three, incidentally, constitute the entire staff the WFBM of Chet Dippel Advertising. And Gogi - correct us if we're wrong -is the only dog in America officially EúLQÚO(oUE listed as an agency staff member. INOIANAPOLIS R4D.0 TELEVIS'ON FN vU'AN IF YOU'RE LOOKING FOR CHOOSE FROM THIS" TO(AJT.ft1JtS

TUESDAY WELD

JUNE ALLYSON

DICK POWELL

JOHN SAXON

EDGAR BERGEN

ERNEST TRUEX

ANDY WILLIAMS 4 DAVID JANSSEN STARS AS RICHARD a9ror in nit oto.: DIAMOND SICK l'C'v.'Ei. A-'rE.

THE DICK POWELL ENSIGN RICHARD THEATRE O'TOOLE DIAMOND Here is the finest quality drama ... with Here's a bright, lively comedy program This exciting series should hit a new per- great stars, great stories, and great pro- that led its time slot the second time on formance peak in prime time program- duction values. Each episode is truly equal the network. It's currently delivering su- ming. Each half -hour was telecast only to big name Hollywood produced feature perb ratings for station after station in its once over the NBC network (1959.60) and motion pictures and makes a prestige syndication run. ENSIGN O'TOOLE and his are the only episodes on which the ori- prime time hour series. Over 200 stars... madcap crew provide "top deck" enter- ginal title, RICHARD DIAMOND, can be 60 one -hour dramas available. tainment in every episode. DEAN JONES used. DAVID JANSSEN stars ... 26 half - stars ... 32 half -hour episodes available. hours available,

... AND FOR YOUR LATE NIGHT FEATURE SLOTS SPECTACULAR SHOWCASE An exciting group of Feature Films for television. Based on legend and myth, we feel they're the very best of the Spectacular- Epic type and are of the scope and magni- tude that attract big numbers for stations. 17 titles ... 14 color.

ALSO IN DISTRIBUTION: TARGET: THE CORRUPTORS / THE TOM EWELL SHO PRIME TIME PROGRAMMING ":..

UM/ t9 OF QUALITY PRODUCT

3 TIME ACADEMY AWARD WINNER

ROBERT TAYLOR Walter Brennan

Ott 1111 nt I.

111111.Tì1 Detectives A e:rle, , ed ro a npe,ed old nn wicker. Em.dbens,,,,, high,

THE THE ZANE GREY DETECTIVES RIFLEMAN THEATRE This series is currently winning top ratings. Sold in over 140 markets ... this is one Here are compact, action -filled half -hour shares and homes. Its action, suspense and of the biggest rating -getters in syndication "Miniature Movies" produced against the superb talents of ROBERT TAYLOR today. So popular, it has just been re- sweeping Western backgrounds. It is cur- make this one of television's finest law - leased for its 3rd and 4th syndication run. rently winning fine ratings in a wide range enforcement series. Its 67 half -hours and Programmed late afternoon, or evening ... of time slots against a variety of compe- 30 hours can be converted into 127 half - against news, movies or kids, THE RIFLE- titions. 150 stars (including Oscar and hour or 63 one -hour episodes by using MAN is consistently delivering top audi- Emmy winners) ... 145 half -hour episodes

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JOHN F. DILLE, JR. IS PRESIDENT OF THE COMMUNICANA GROUP November 30, 1964, Vol. 67, No. 22 Shorter and funnier in 1965 -66 Network planning indicates gimmick and comedy programs will get further airing next year; material from movies and best -selling books will be tried

With the 1964 -65 nighttime television was considered "the earliest speed-up in that half -hour vehicles in comedy and season still in its first quarter, millions television history." comedy- fantasy formats would continue of dollars are already being gambled According to some observers, net- to dominate nighttime schedules. on program piloting for 1965 -66. works foresaw this year's problem of "There are an awful lot of situation Clear signs have begun to appear as unmeasurable bias in early rating re- comedies coming on," said a program to what program types are most apt to ports-a consequence of political pre- man at one agency, "and that's a good find their way onto the networks next emptions -and pushed back their pilot thing because you can't beat them when season, though slotting new programs commitments pending clearer indica- they're well done." by time periods is still months away and tions of success or failure for current - "There are more ideas coming many pilot projects do not yet claim season vehicles. through this year and more diversifica- network affiliation. Fewer Long Shows Despite a num- tion of shows," he continued. A canvass last week of networks and ber of pilot projects in work in this One agency said it had reports on top program personnel at the major format, most agency men questioned over 100 '65 -66 pilots from its West agencies, who judge acceptability of saw a definite decline in one -hour Coast office alone. new programs for their clients, found drama following mediocre success for An official at another agency said he these principal developments: this category thus far in the current had expected a rash of nighttime Continuing interest in half-hour season. There was general agreement "soapers" to have broken into the open situation comedies-many of them with so- called fantasy "gimmicks" after the success of ABC-TV's Bewitched, and CBS -TV's The Munsters. ABC -TV new orders for '65 total $12 million A new interest in westerns, some contemporary, some traditional. Talk of fewer one -hour shows, par- Some $12 million in new orders Lois); John H. Breck (Young & ticularly for placement between 8:30 for the first quarter of 1965 were Rubicam); Procter & Gamble Co. and 10 p.m. claimed by ABC -TV last week. Ty- (Benton & Bowles); Joseph Schlitz A reliance on theme material from ing the new business in with claims Brewing Co. (Leo Burnett Inc.). well -known movies and best- selling in its recent research, the network Other orders reported by ABC -TV books. Several agency men see the credited the sales to "dominance in were from Pepsi -Cola, Clairol, Van success of the twice -a -week Peyton reaching young married, acquisitive Camp Sea Food, Standard Brands Place on ABC -TV as pivotal in this re- households." and Chrysler Corp. (Dodge and Plym- spect. Topping the list of prime -time outh). Continued interest in "big name" orders were buys of $2 million each The network also issued a special live variety shows, with CBS -TV the from S. C. Johnson & Son Inc., Nielsen study of nighttime programs leading proponent of this category. through Benton & Bowles, and Gen- in the October I National report. Agency sources last week generally eral Electric Co. (appliances), agreed ABC -TV is farthest down the through Young & Rubicam. Johnson Average nighttime ratings among various road in pilot commitments for the 1965- bought participations in The Jimmy demographic sub groups 66 season. They attribute the ABC po- Dean Show, Voyage to the Bottom ABC CBS NBC Total U. S. 20.0 19.0 17.7 sition to impetus achieved on successes of the Sea, Wagon Train, The Ad- Age of head of house in the early stages of the present sea- dams Family, Sunday Night Movie, Under 35 23.1 17.3 18.4 son. Burke's Law, The Fugitive, The 35.49 24.9 18.5 18.1 "They did the best job this year," Hollywood Palace and Ben Casey. 50-64 16.0 19.1 17.2 said one agency 65 and older 10.2 23.3 16.5 admiring director of GE bought into Valentine's Day, County Size programs. Others offered similar com- Burke's Law, Ben Casey and Sun- A 22.0 17.2 17.8 ments. day Night Movie. B 21.0 19.4 18.7 Although plans are advancing quick- Advertisers who invested more C 17.5 21.6 17.5 D 15.9 20.5 16.1 ly at all three TV networks, the pace is than $1 million on the ABC -TV behind that of last year when pilot de- Source: NTI, October 1 1964, all spon- nighttime schedule are Consolidated sored programs, Sunday-Saturday, 7:30-11 velopment for the current year was well Cigar Sales Co. (Papert, Koenig, p.m. under way in August, even before the 1963 season began. The situation then

BROADCASTING, November 30, 1964 27 SHORTER AND FUNNIER IN 1965 -66 continued Buck Houghton for 20th Century as a one -hour series or as a two -part entry by now, after Peyton Place, and that Meet Me in St. Louis, based on the in the style of 20th's Peyton Place; and more pilots of this type might still be movie of that name, by MGM -TV with The Big Valley, a western produced by under secrecy wraps. Paul West as the producer, and pos- Four Star Television and starring Bar - "All the movie studios are looking sibly with the pilot in color. ara Stanwyck. through their shelves for old films Frank Merriwell, a Desilu production Other one -hour possibilities on ABC - which could be rewritten as nighttime developed with Leslie Stevens; Take TV are Diamond Jim, produced by soap operas," he said. Her, She's Mine, a 20th Century-Fox ABC's Selmur Productions starring Dale But he warned of a long lag -time be- production based on the motion picture Robertson and Jeff York and dealing, tween a soap opera's introduction and of that name but not yet cast; The Bette as in the movie of that name, with a its acceptance unless it has a block- Davis Show, comedy starring Miss big spender of the 1890's (with some buster title such as Peyton Place. Davis as an interior decorator and western settings) ; Crisis, a Hubbell Rob- Network by network, here is the filmed by Four Star Television with inson- produced original drama series 1965 -66 look as it appeared last week Aaron Spelling the producer; Thomp- that utilizes ABC production units on the basis of properties in hand, un- son's Ghost, a fantasy comedy from around the world and will have Robert der consideration in script and in some Bing Crosby Productions by Elliot Alan Aurther as producer; Will Banner, cases already in pilot form: Lewis and starring Bert Lahr. a western -type series about a small -town Western Entry Pilot for a western sheriff, produced through QM Produc- ABC -TV entry, Legend of Jesse James, will be tions (Quinn Martin). ABC -TV believes it has succeeded shot in color by 20th Century-Fox and this season in emphasizing half-hour will star Chris Jones, a new actor from CBS -TV CBS -TV is reported to be developing 12 one -hour pilots and 18 half -hours but the network is playing its hand close to the vest and remains silent on the chances for any specific shows. The major trend for CBS in 1965 -66 appears to be the variety -show format, with a premium on established performers. Big -name talent lined up by CBS for possible one -hour variety shows includes Barbra Streisand, Robert Goulet and Steve Allen and it's understood that the network is in negotiation with three additional "names" for similar formats. Among CBS -affiliated hopefuls scheduled for pilot production within the next three weeks: Selena Mead, a half -hour series about a female detective, staring Polly Bergen and adapted from the Selena Mead stories by Pat McGer. Jack Webb is the producer. This is all in the day's work for Her- rector, the pilot is being produced in My Son, the Doctor, a half -hour cules in ABC-TV's 'Hercules' series. color by Joseph Levine's Embassy Pic- comedy from Desilu about a young With Gordon Scott in the lead role tures with scenes in Italy and Yugo- pediatrician who uses his mother as a and Albert Band as the producer -di- slavia. receptionist, produced by Hal Good- man and written by Larry Klein. entries in its 8:30 -10 p.m. periods and Memphis. Another 20th Century-Fox The Wild West, a one -hour western in 1965 -66 hopes to capitalize further pilot for ABC-TV: My Island Family, with Rory Calhoun in the lead and on the move. As a result, ABC -TV has a Rodney Young vehicle that will star Mike Garrison the producer. more half -hour pilots and possibilities Pat Boone and also will be produced in Shows with scripts already in or than one -hours. Estimates at the net- color. being written and ultimately destined work are 14 half -hour series and about Honey West, a spin -off of Four Star's for CBS screening rooms include: half that many one -hours being consid- Burke's Law and starring Anne Francis The Love Birds, a half -hour situation ered. At least 10 of the 14 half-hour as a female detective in mock suspense comedy from Desilu with Dorothy series are in pilot form or near that theme, is a possibility, as is Parker and Loudon the star. stage. Son, a Talent Associates -Paramount Quest, a one -hour contemporary ABC -TV also expects that it will have production that would star Arthur God- drama anthology with some episodes to 14 -16 hours per week returning next frey and have Leonard Stern as writer. carry over to following weeks. The season, and hence will have fewer hours ABC-TV has these hour pilots talked pilot is reported in the casting stage to reprogram than at any time in the about most among possibilities: with Herbert Brodkin as executive pro- past several years. Three being filmed in color are Her- ducer. One star will be cast in varied Its list of possible new half-hours: cules, after the motion picture of that leading roles. My Man St. John, comedy about a name, with Gordon Scott in the lead The Bravos, an hour drama of the millionaire, script by Abe Burrows role and Albert Band as the producer - post -Civil War West to be produced by from an idea by Cleveland Amory and director, with pilot production by MGM -TV with Jack Lord the star. starring Burl Ives, produced by Beres - Joseph Levine's Embassy Pictures un- Pilot writer is Adrian Spies; David ford Productions Ltd. with United Art- derway in Italy and Yugoslavia; The Victor, the producer. ists TV. Long Flot Summer, as produced by Replacement For the People, hour

28 (LEAD STORY) BROADCASTING, November 98, 1884 drama that went into production last week at Plautus Productions as a planned mid -season replacement for Mr. Broadway (Saturday 9 -10 p.m.) and possibly a carryover to next season. Bill Shapner is in the leading role as a young district attorney in Brooklyn. Herbert Brodkin is executive producer. The Loop, an hour drama planned by Richelieu Productions with a Chi- cago setting featuring a "brilliant young lawyer" and two policemen. Stanley Niss is the producer and Herb Medow and Art Wallace, the writers. The Adventurer, one -hour action -adventure story, to come from Four Star. The producer is Martin Manulis. Man Among Men, an hour billed as adventure -drama, to be produced by Warner Bros. Richard Linkroum is the creator. Country Cousins, a half -hour project, situation comedy similar in theme to One half -hour comedy under consid- Edd Byrnes and Pamela Austin. The Beverly Hillibillies and Petticoat Junc- eration at NBC-TV is 'Kissin' Cousins' plot centers around a U. S. Air Force tion and planned for production by based on the film of the same name. unit in a mountain community. Pro- Filmways. The MGM -TV production would star ducer is Sam Katzman. The Haunted, a one -hour joint production venture between Villa Di theme material and formats, with half - the same title. The American version Stefano Productions and United Artists, hour comedies again leading the pros- will concern the doings of an Italian written and produced by Joe Stefano. pective list, variety shows receiving antique dealer and his son. Producers This is CBS -TV's new possibility in the considerable attention and drama well are Russell Rouse and Clarence Greene. fantasy category. represented. See Here Private Hargrove, an Other half -hour pilots mentioned as Although NBC officials declined to MGM -TV pilot starring Tommy Rettig in contention for 1965 -66 on CBS in- discuss plans, the half -hour comedies and Peter Helm. Marion Hargrove, clude The Lawyer, a Desilu project, reportedly under consideration there in- author of the book of the same name, and Mr. Moto a detective adventure clude: is writer -producer and Jerry Thorpe, from 20th Century -Fox. Additional Kissin' Cousins, an MGM -TV entry the director. hour shows receiving CBS attention are based on the film of the same name My Mother. the Car. a co-production The Trials of O'Brian, a Filmways en- and starring Edd Byrnes and Pamela of Cottage Industries and United Art- try about a lawyer, and Lost in Space, Austin. In this one it's the U. S. Air ists: a half -hour situation comedy and a possible space- adventure series. Force vs. a mountain community. The fantasy starring Jerry Van Dyke, Mag- producer is Sam Katzman and the di- gie Pierce and a 1928 talking automo- NBC -TV rector Don Weis. bile. Rod Amateau is director. A review of NBC- associated pilot Steptoe & Son, an Embassy Pictures Please Don't Eat the Daisies, an projects shows a wide assortment of project based on the English TV hit of MGM -TV situation comedy based on Jean Kerr's hook. Writer -producer is Jerry Thorpe. Hank, a Warner Bros. pilot about a young man with no funds who goes to college unregistered. Dick Kallman is in the lead role. Camp Runamuck, to come from Screen Gems; boys and girls at adjacent summer camps with a Maine setting. Producer is David Swift. Prison Camps Campo 44, a comedy from Jenny Productions about a prisoner -of -war camp in Italy. David

. Westheimer is the writer and Buzz Kulik, the producer- director. Li't Abner. described as real people moving in a Dogpatch setting. Fred Astaire Show, a situation comedy to come from Revue about a retired performer who owns a record company. Take Five, a Talent Associates-Para- mount program about three soldiers in Possibilities for the CBS -TV network program sources indicated there was grease paint and a U.S.O. girl who be- next year are Barbra Streisand and a good possibility both would be seen, come devout cowards behind the en- Robert Goulet. While the network was possibly in network specials with enemy lines. Director is Leonard Stern. silent about how they would be used other name stars. One variety in the works for NBC

BROADCASTING, November 30, 1904 29 SHORTER AND FUNNIER IN 1965 -66 continued Lionel, starring Suzy Parker and Wil- fred Hyde -White, and reportedly still another GF pilot is a fantasy- comedy next season centers around Dean Mar- starring Tammy Grimes who plays a tin, a one -hour program to originate ghost. in NBC studios in Burbank, Calif. An- NBC -TV daytime business Bri -Wen Productions has Pit Stop, a other would be a minstrel show titled one -hour auto -racing series created by The NBC Follies of 1965. And still an- NBC -TV last week announced Barry Shear for production in late win- other, Hulaballoo, would be packaged the signing of some $3 million in ter by Screen Gems and Youngstein- by GAC and is billed as a revue of billing for participations in six Karr Co. Mr. Shear is producer- direc- young talent. This show is expected to daytime programs during the first tor. Also, Sounds of Tomorrow, hour - be a mid- season replacement for two and second quarters of 1965. Ad- length musical series featuring a jazz segments of the network's 90 Bristol vertisers signed are: P. Lorillard symphony orchestra and guest conduc- Court: Tom, Dick and Mary and Harris Co., New York, through Grey tors with Artie Shaw as MC. Against the World. Advertising and Lennen & Newell, 20th Century Fox -TV -Is working Hour shows following dramatic and both New York; United Fruit Co., on two half-hour situation comedies: adventure formats which are scheduled Boston, through BBDO, New Sally & Sam, about a young couple in for NBC review: York; Warner -Lambert Inc., Mor- New York City, starring Gary Lock- Convoy from Universal TV, stars ris Plains, N. J., and American wood and Cynthia Pepper with Vincent John Gavin and John Larch with Don Home Products, New York, both Sherman producer -director of the pilot Diegel the producer- director. through Ted Bates, New York; and Mr. Belvedere, starring Victor I Spy, a T &L Productions project Armour Grocery Products, Chi- Borge, based on the movie of the same featuring Bill Cosby and Robert Culp cago, through Foote, Cone & Beld- title (for General Foods). Another 20th as CIA agents in international intrigue. ing, New York; The Gillette Co., Century project, Time Tunnel, is a The producer is Sheldon Leonard. Boston, through Maxon Inc., New science -adventure series being devel- The Sheri, from 20th Century-Fox, York; The Simoniz Co., Chicago, oped by Irwin Allen and is in the script- reported as a contemporary adventure through Dancer- Fitzgerald -Sam- ing- casting stage. about a local lawman in northern Cali- ple, New York, and McKesson & Greenway Productions has three pilot fornia. Robbins, through Kastor, Hilton, projects firm, all to be produced in as- The Men Called Cade, to be filmed Chesley, Clifford & Atherton, both sociation with 20th Century-Fox: The by NBC Productions. The story of "a New York. The programs are Avenger, You're Only Young Twice powerful American family in the 20th Concentration, Say When, What's and The Spirit is Willing. William century." That Song ?, Jeopardy, Truth & Dozier will be executive producer of all Indictment, from Universal TV star- Consequences and You Don't Say. three. They go into production in mid - ring Robert Ryan, Pippa Scott and December. Richard Beymer. David Lowell Rich is director and Robert Costello the pro- United Artists TV- General Foods ducer. is financing two pilots. One is McGhee, A reported "drama fantasy" entrant edies include Our Man in Suburbia, a half -hour comedy starring Jeremy for NBC -TV is The Ghostbreaker, a Tell Aggie, and 1088 and Tate (for Slate as a young man who inherits a one-hour vehicle to be produced by General Foods). Other Four Star proj- town. The other is Maggie Mulligan, Janet MGM -TV. It concerns the adventures ects are Patrick Stone, a half-hour a half -hour comedy starring of a young associate professor of psy- drama with Robert Wagner starring Leigh as a political cartoonist who is widowed with A third pilot, chology. Norman Felton is executive and Sheldon Reynolds the producer; a son. producer. The Ninth Key, an adventure series cre- wholly financed by UA -TV, is Mc- a Star Trek is a one -hour science fic- ated by Michael Fessier Sr. Cluskey, half -hour comedy starring tion possibility for the network, Herbert Leonard Enterprises -A ugie Juliet Prowse as a movie star married to a naval officer. Don McGuire wrote, planned by Desilu with Gene Rodden- the Third, a half -hour comedy about a directed and produced each of these berry the producer. young king in a small European coun- pilots. Other Hopefuls In addition to the try who gives up his throne to make it three programs known or authoritatively re- on his own in the United States. Joe Warner Brothers has been working on ported to be under consideration at the Carpenter is writing the pilot script. two pilots not listed above; both based networks, programs under development MGM -TV-Has nine pilot projects on feature movies: House of Wax with by independent producers were said to including a one-hour drama titled The Richard Bluel as the producer and Dial include these possibilities: Mayor with E. Jack Neuman the pro- M for Murder, with Mr. Bluel produc- Bing Crosby Productions -A half - ducer; a half -hour western, Shenan- ing, and written by Robert Bloch and hour comedy, Baby Makes Three, with doah; and Daktari, about an animal ex- Joseph Hayes. Richard Crenna as director -producer of pert and veterinarian in modern Africa, the pilot. Ivan Tors producing. Daystar Productions - American Richelieu Productions -Is working on New drama series Masterpieces, half-hour studies of Mr. Fluglehorn, a prospective half -hour Esso Theater, U.S.A., a series of 13 American art and artists. James Mason comedy (for Procter & Gamble) about one -hour dramas is narrator and Allen Brown producer- a wealthy man working for a living in performed by reper- director. a menial job. Executive producer is tory companies in 13 cities, will be tele- Desilu Productions -Half-hour com- Keefe Brasselle. cast in New York and several other edy possibilities include Jenny Penny, Surfing Plot Screen Gems -Ford eastern cities starting next February. Penelope's Boys, The Good Old Days, Motor is financing the half -hour pilot The series will present a different play and Mother is the Law. Assignment of Gidget, based on several feature each week and each program will be re- 100, a one -hour action series created films and dealing with a surfing team. It peated several days after the initial by Roddenberry- Blees, is another pos- stars Don Porter and Sally Fields. Gen- showing. The series' sponsor, Standard sibility. eral Foods has financed the half-hour Oil Co. of New Jersey, has not yet pur- Four Star Television-Half -hour corn- pilot of a situation comedy, Sybil and chased time for the series.

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BROADCASTING, November 30, 1964 31 BROADCAST ADVERTISING

Ford dealers use Wolper `image- builders'

In what is believed to be the larg- ported that his group endorsed the est regional television syndication idea of a "high- level" program with transaction in recent years, Ford commercials that were both business- dealer associations in 10 districts are like and friendly. He said that in the investing more than $750,000 to past his dealer group participated sponsor six one -hour Specials of Our mainly in news and weather shows, Times in 51 markets. The documen- and pointed out that the present tary programs are produced by effort provides a "wonderful oppor- David H. Wolper and distributed by tunity for community involvement" United Artists Television. on the part of schools, PTA groups, The move represents the first use and civic organizations. by Ford dealers of regional televi- United Artists Television has or- Mr. Oliva Mr. Hicks sion and is an attempt to further im- ganized an assortment of promotion- prove the image of dealers in their 10 p.m. in 47 markets and 6:30 p.m. al material for FDA committees, sta- communities through association with slots in the remaining four. tions and JWT representatives. "high- purpose" public affairs pro- Right Slot The reaction from The shows in the series are: "The graming, according to M. H. Rifkin, dealers to the purchase was said to Battle of Britain," "Prelude to War," executive vice president for sales of be "excellent," according to I. R. "Korea," "Japan: A New Dawn over UA -TV. In addition, special com- Hicks, chairman of the Cincinnati Asia" and "The Trial at Nuremberg." mercials were produced for the pro- Ford Dealers Advertising Fund. He The specials have been bought by grams by the Ford agency, J. Walter noted that in the past, dealers in that Ford districts, representing about 1,- Thompson. They emphasize the deal- area had sponsored local newscasts 900 dealers, in St. Louis; New Eng- ers' contributions to the community or had participated in sports events land; Buffalo, N. Y.; Pittsburgh; as public- spirited citizens. but "felt we had not made sufficient Cleveland; Indianapolis; Cincinnati; The specials have begun in some impact because we didn't have the Louisville, Ky; Detroit, and Lansing, markets during the past two weeks right time period." Mr. Hicks felt Mich. and will make starts in other areas the combination of a program with Mr. Rifkin said the group of six within the next week or two. The "serious" purpose and a prime -time specials has been sold in 101 mar- documentaries, which depict out- period should attract responsive view- kets in the U. S. and abroad. This standing events in recent history, are ers and provide opportunities for tie - is the second group of one -hour Wol- planned for monthly presentation. ins with civic and educational groups. per specials UA -TV has distributed. JWT regional offices were able to Similarly, Albert J. Oliva, presi- Last year the initial group was sold in secure time periods ranging from 7- dent of the New England FDA, re- 128 U. S. and foreign markets.

Ford Dealers Association logos and commercials, created Dealer activity in community affairs is depicted in this by J. Walter Thompson, will be the same in the 10 regions spot created by J. Walter Thompson for the 'Specials of where regional dealers associations are showing the six Our Times' series as part of an 'image- building' program Wolper -UA TV documentaries. of the Ford Dealers Association.

Business briefly .. . NBC also reported last week its color The Savings and Loan Foundation, special Mr. Magoo's Christmas Carol Washington, through McCann -Erickson, Union Central Life Insurance Co., Cin- will be sponsored for the third consecu- New York, will sponsor a one-hour cinnati, through Meldrum & Fewsmith, tive year by U. S. Time Corp. (Timex NBC -TV News color special, The Capi- Cleveland, will sponsor NBC -TV's Watches) through Warwick & Legler, tol: Chronicle of Freedom, Jan. 12 (10- Project 20 colorcast "The Coming of both New York. The show will be seen Il p.m. EST). Christ" (Dec. 21, 8:30 -9 p.m. EST). Dec. 18, 7:30 -8:30 p.m. EST. The Admiral Corp., Chicago, through

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BROADCASTING, November 30, 1964 33 frozen food product, Kitchen Window frozen bread dough. The line will be SRA takes steps to promote spot test marketed in Hartford, Conn., and in Springfield, Mass. Formation of two new committees Whirl -a -Dent Inc., San Gabriel, Calif., of the Station Representatives Asso- names Boylhart, Lovett & Dean, Los ciation, one to promote the spot -ra- Angeles, to help direct market planning, dio and spot -TV concept of advertis- promotion and advertising for their new ing and one on research, are being electric denture cleaning unit. announced today (Nov. 30) by Lloyd Griffin of Peters, Griffin, Gino's Drive -ln restaurants appoints Woodward, president of SRA. Lewis & Gilman, Philadelphia, to han- The committee to advance the dle advertising and promotion. Chain concept that market -by- market place- operates 48 units in Delaware, Mary- ment of broadcast advertising best land and Pennsylvania. re- serves the needs of national and Mr. Goldberg Mr. Nilson Warner- Lambert Pharmaceutical Co., gional advertisers is headed by Wal- Morris Plains, N. J., appoints Glenn ter Nilson of The Katz Agency. Advertising, Dallas, for Sloan's lina- Others on the committee, to be The research committee is under ment and a new product. known as the marketing and plan- the chairmanship of Melvin A. Gold- ning committee, are William Knodel, berg, John Blair & Co. Other mem- David Douglas & Co., Manitowoc, Avery- Knodel; George Castleman, bers are Claire Horn of AM Radio Wis., appoints Jameson Advertising PGW; David Partridge, Blair Tele- Sales; Daniel Denenholz of Katz and Inc., New York. A Philadelphia TV vision, and Joseph Courtney, Katz. William Schrank of Avery- Knodel. campaign is planned for company's coffeemaker during early 1965, and if successful will be extended to New York, Chicago and Los Angeles. Campbell -Mithun, Minneapolis, will re- ing that "this thrust will gather force." Fladell Advertising Associates, New turn to network television after an ab- Higher costs of media will accelerate re- York, has been named to handle the sence of several years with one -sixth search to refine copy testing techniques; Market Training Institute's student en- sponsorship in NBC -TV's Andy Wil- to predetermine risks in buying TV pro- rollment advertising in New York and liams Show and Jonathan Winters Spe- grams; to pretest commercials and to New Jersey. The institute, which has a cials (Monday 9 -10 p.m. EST) during probe deeply into consumer actions and network of business and secretarial the first and second quarters of 1965. reactions to advertising, Grey pointed schools, plans to include radio and TV out. in its media plans. General Motors Corp., through D. P. Brother, both Detroit, has purchased In addition, "Grey Matter" said there one -quarter sponsorship of NBC -TV's will be larger shares of advertising budg- Rep appointments ... ets allocated to industrywide promo- East -West Shrine football game (Jan 2, KOMO-AM-TV Seattle: Jacobson -Simp- tions, joint advertising by individual 4:45 -7:30 p.m. EST), for its A. C. son & Associates as Portland, Ore., rep- Spark Plug and Oldsmobile divisions. competitors to stimulate the sale of a resentative. NBC reported that the game is now ful- category of products or services (boat- ly sponsored. ing versus automobile trips), an expan- WLTN Littleton, N. H.: Harold H. sion in integrated advertising of related Segal & Co., Boston, as regional repre- Roman Meal Co., Tacoma, Wash., will products and a more intensive search sentative. feature its hot cereal in a saturation ra- for scientific techniques of media evalu- WBER Moncks Corner, S. C.: Charles dio campaign on stations in 18 key ation and selection. markets in Minnesota, Wisconsin, Mich- Bernard Co., New York. igan, Iowa and the Dakotas. Honig - Agency appointments Cooper & Harrington, San Francisco, is ... the agency. International Milling Co., Minneap- The Maybelline Co., through Post - olis, names D'Arcy Advertising, Chi- Progresso buys Sheen Keyes-Gardner, both Chicago, will par- cago, effective Jan. 15 as agency for its ticipate in NBC -TV's: The Man from consumer and bakery flours and mixes For the sixth consecutive year, U.N.C.L.E., The Andy Williams Show, now handled by Wade Advertising, Progresso Brand Quality Foods, Jonathan Winters Specials, Wednesday Chicago, and for its recently acquired Jersey City, N. J., will sponsor a Night at the Movies and The Alfred Kretchmer Wheat Germ Corp., former- half -hour special program on the Hitchcock Hour. ly handled by Maxon Inc., Detroit. To- meaning of Christmas by Bishop tal all -media billing involved is $1.5 Fulton J. Sheen on a lineup of 10 million. Approaches to use in stations throughout the country Interstate Bakeries Corp., Kansas on Dec. 20. Customary commer- fighting higher cost City, Mo., has named Doyle Dane cials for the sponsor are being Bernbach, Los Angeles, for its Blue Seal omitted. The agency for Progresso bakeries is Vinto Advertising Inc., which Rising media costs and approaches in Oakland and Sacramento, both was arranging station availabilities being used to cope with this problem California. Honig- Cooper & Har- rington, for the special program last week. are explored in the December San Francisco, continues as issue of Bishop Sheen makes a similar ap- "Grey agency for Interstate's Weber's Bread Matter," newsletter of Grey Ad- pearance on TV during the Easter vertising Inc. division in Southern California. season under the auspices of Pro- There is a trend toward making ad- H. P. Hood & Sons. Charlestown, gresso food products. vertising more imaginative, memorable Mass., names Warren, Muller & Dolo- and persuasive, the newsletter said, add- bowsky, New York, to handle its first 34 (BROADCAST ADVERTISING) BROADCASTING, November 30, 1964 Name's Francis. Means business. No horsing around. Had strong track record as youngster in coast -to -coast theatrical outings. Showed exceptionally good form at Boxoffice. True professional. Matured beautifully.

Now a top TV Star! Just slayed 'em in New York for WCBS -TV. (Now the apple of theirs).

Kicked up a rating storm in Tulsa for KV00 -TV.

They're still cheering his amazing April performance in Los Angeles for KABC -TV.

The Volume 9 "Francis" Sweepstakes: 7 Great Rating Races From 7 Arts.

ONEW YORK rE3 TULSA 2LOS ANGELES WCBS -TV KV00 -TV KABC -TV

"FRANCIS" "FRANCIS JOINS THE WACS" "FRANCIS" Date: October 12 Date: September 21 Date: April 25 Time Slot: The Early Time Slot: Mon. 6:30- Time Slot: "Saturday Show, 5:00.6:30 P.M. 8:30 P.M. Night Movie" SevenArts A.R.B. Rating: 12.6 A.R.B. Rating: 20 A.R.B. Rating: 15 ASSOCIATED CORP. A.R.B. Share: 36% A.R.B. Share: 37% A.R.B. Share: 38% Comment: Twice the Comment: Pretty nifty Comment:Thiswas the A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue, YUkon 6-1717 Rating and Share of considering the fact highest rating received CHICAGO: 4630 Estes, Lincolnwood, Ill., ORchard 4 -5105 closest competition. that this rating race by any feature film DALLAS: 5511 Royal Crest Drive, EMerson 3 -7331 Think this perform- was run on opening ever telecast by LOS ANGELES: 3562 Royal Woods Drive. Sherman Oaks, Calif., STate 8 -8276 is night of ABC's new KABC -TV! What else is ance great? Stay TORONTO, ONTARIO: 11 Adelaide St. West, EMpire 4-7193 tuned -in for the next 6! Monday night Prime there to say? Time schedule! For list of TV stations programming Seven Arts'"Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) fective Jan. 1. A new advertising agency TV sales force has not been named yet for the North- PGW expands rup, King account. New building Gann-Dawson Inc., Will start a third group of account execs in N. Y. Scranton, Pa., advertising agency, is con- office; mid -America group added to East and West structing a three-story, 16,000- square- foot office building in downtown Scran- ton. William M. Dawson, president of An expansion of sales manpower at Broadcast Communications Group), re- the agency, called the building a major Sefert in PGW's De- Peters, Griffin, Woodward, described by places James R. part of an over -all expansion program. the station representation firm as its troit office and Mr. Sefert moves to largest in 30 years, is to be announced New York. New members R. M. Klosterman Inc., today (Nov. 30). George W. Kupper, with PGW's TV Los Angeles, and Donald S. Smith As- Lloyd Griffin, ' president -television, sales for more than seven years, was sociates, Anaheim, Calif., have been said that the new personnel and staff elected an assistant vice president and elected members of Western States Ad- promotions will permit the start of a will supervise PGW's Philadelphia of- vertising Agencies Association. third, or "mid- America," group of PGW fice as well as help coordinate the ac- TV account executives in the New York tivities of the New York office with office, which for the past four years has other branches in the East and South- had the staff divided into two sales east. ARB details plans groups, "East" and "West." Michael F. Mullins and Kenneth R. In all, PGW has announced seven Better, who have been with PGW for for radio survey

The American Research Bureau last week announced detailed plans for its new local market radio audience measurement service, scheduled to begin in January 1965. Both at -home and away- from -home listening will be measured by means of individual diaries, a system ARB tested Mr. Kupper Mr. Better Mr. Van Erk Mr. Nagle Mr. Nolan in Detroit in February and in Washing- ton last September. Market definitions will be patterned after those used in ARB television surveys and estimates are to cover each station individually and the market totally. The service will be offered in 1965 for 33 markets: New York; Los An- geles; Chicago; Philadelphia; Boston; Detroit; Baltimore; Cleveland; Pitts- burgh; San Francisco; St. Louis; Wash- Mr. Mullins Mr. Gallagher Mr. Green Mr. Hollingshead Mr. Abel ington; Minneapolis -St. Paul; Indianap- olis; Seattle-Tacoma; Dallas -Ft. Worth; newly appointed account executives three years, have been moved up to Hartford -New Haven, Conn.; Cincin- and several promotions within the com- account executive status. nati; Buffalo; Milwaukee; Houston; At- pany. Among changes and additions: Mr. Van Erk's elevation now makes lanta; Sacramento -Stockton, Calif.; Des Elevation of Theodore D. Van Erk, three "group" executives in New York. Moines, Iowa; Denver; Kansas City, with PGW since 1959, to sales man- A. E. Muth, a vice president, heads the Mo.; San Antonio, Tex.; Hawaii; Al- ager for the East group. At one time, West group, and William G. Walters, buquerque, N. M.; Portland, Ore.; New he was with the Bolling Co. and before also a vice president, is in charge of the Orleans; Miami, and Cedar Rapids -Wa- that an FBI agent. newly begun "mid- America" group. terloo, Iowa. For the top 12, January, As new account executives: Hugh June and October surveys will be avail- Gallagher, former senior buyer with able. the William Esty Co.; Donald G. Also in advertising . The others will be surveyed in April Green, formerly with Kastor, Hilton, and September. Chesley, Clifford & Atherton and also New site Campbell -Ewald Co. has Reports will list estimates in six age with Adam Young Television and Ra- moved its San Francisco offices to a and sex categories: total persons, men dio as well as being a former media new building at 574 Pacific Avenue 18 -39, men 40 -plus, women 18 -39, buyer at Grey Advertising; Thomas J. 94133. Telephone for the new office: women 40-plus and teens (12 -17). They Hollingshead, former account executive 981 -2260. will be organized into four major sec- and with several with Adam Young Free help Carl Ally Advertising, New tions, each covering the 6 a.m. to 2 a.m. Francis X. Nolan, agencies previously; York, has volunteered its services to periods; Monday through Friday, quar- who leaves George Hollingbery, where WNDT(TV) Newark, N. J. -New York, ter-hour audience estimates reported by and he was a TV account executive, non -commercial outlet. half -hour periods; Saturday and Sunday, who also had been with several agen- quarter-hour audience by half -hour pe- cies, and Richard F. Nagle, who joins Finis Northrup, King & Co., Min- riod; Monday through Friday, cumula- PGW from Dancer-Fitzgerald -Sample, neapolis seed firm which uses some tive (unduplicated) audience estimates where he was senior broadcast buyer. farm radio -TV, and Gardner Advertis- by half-hour periods, and Saturday and In the changes, Jonathan F. Abel, for- ing, St. Louis, announced last week that Sunday, cumulative audience by half - merly with Crosley Broadcasting (now their four -year association will end ef- hour periods.

36 (BROADCAST ADVERTISING) BROADCASTING, November 30, 1964 HOW TO START THE NEW YEAR RIGHT THIS CHRISTMAS

Option I Order a gift subscription to Television Magazine for the most important executive on your Christmas list. To: TELEVISION MAGAZINE, 444 Madison Ave., New York, N. Y. It's a gift he'll remember gratefully 12 times a year. $5 each. I'm exercising my option(s) as follows: OPTION i for (Name) Option 2 Include with the subscription one of Television's OPTION 2 (Address) newly -available library cases. They're designed to hold 12 issues in handsome, handy array. $3 each. (City, State, Zip) OPTION 3 for (Name) Option 3 If you're already a Television subscriber, treat yourself OPTION 4 (Address) to your own library case. It's not only a striking addition to office or home (black case, brown spine, quality gold stamping) (City, State, Zip) but a perfect way to keep a year of depth reporting close at hand. Ordered by (Name) (Address) Option 4 If you're not a Television subscriber, don't let another month pass you by. Join the crowd who've already (City, State, Zip) discovered in Television their guide to the industry's important currents. Payment Enclosed Bill Company Bill Me Later

NOTE: You needn't settle on just one option. TELEVISION's subscription service department can handle all combinations. in a production house, Mr. Trevor said, a good commercial? but pointed out that agencies must re- What makes member that some cameramen function more effectively in one particular area ANA panel looks at pre -planning, cost control, casting (for example, in fashion photography) than in others. Similarly, an agency and selection of production house in producing spots must seek out a production company with talented directors, set designers The elements that contribute toward ring stages of a commercial, Mr. Web- and prop men. producing an effective TV commercial, ber said, are the following: He can In terms of facilities, he observed, including pre-planning, cost control, advise a copywriter whether a particular agencies must check out the type they casting and selecting the production staging will work and can suggest al- require, paying attention to whether house, were discussed by a speakers ternative staging; he can guard against the production house has its own stu- panel in New York last Tuesday (Nov. the clutter of too many words and too dios, sound and special effects depart- 24) at the Association of National Ad- many ideas in a storyboard; he can cut ments. An intangible ingredient to seek, vertisers workshop on television com- down on costly talent union residuals Mr. Trevor added, is "enthusiasm" for mercial production. because he knows the regulations, and the commercial project. Gordon Webber, vice president and he can often suggest visual ways to The subject of estimating and con- director of broadcast commercial pro- strengthen the all- important opening of trolling costs of TV commercials was duction for Benton & Bowles, urged a commercial. explored by Philip Feld, vice president, that the agency producer be brought People and Talent Don Trevor, vice radio -TV department, Street & Finney into the planning of a TV commercial president of TV commercial production Inc., who indicated S &F is opposed to in the early stages, as are the writer and for Doyle Dane Bernbach, analyzed the the bidding system of selecting a pro- the art director. He can make a highly criteria to be considered in choosing a duction house. He noted this procedure worthwhile contribution to a commer- film production house. He noted that only provides "the lump figure" of the cial, according to Mr. Webber, because "people and talent" are the most sig- cost of a commercial and said at S &F he knows "the language of film and the nificant factors to be gauged, but said a system has been evolved that pro- disciplines of advertising." facilities also are a consideration. vides the client and the agencies with Among the areas in which the agency At DDB the director is considered detailed breakdowns on items included producer can help if he is in the plan- the "most important talent" to look for in the overall cost. S&F requires a producer to list costs for these categories: Studio, equipment, crew, preproduction and shooting, sets, film, opticals, editing, sound, location and miscellaneous (insurance and travel). These breakdowns enable the agency and the client to know precisely where funds are being spent, Mr. Feld noted, and can be compared with an estimate the agency has prepared on each item. A demonstration of a pre -production planning conference was held during the meeting. It involved an actual commercial storyboard. The participants were Newt Mitzman, commercial broadcast production supervisor, Ted Bates & Co.; Alfred Plant, vice president, advertising, Block Drug Co.; Marvin Rothenberg, producer- director, MPO Productions; Muriel Gettinger, stylist, MPO; William Pemble, copywriter, Ted Bates & Co., and Mrs. Roily Bester, casting supervisor at Ted Bates.

Pulse plans new Even the bottles talk in wine spot audience analysis

Opening gun in a radio -TV cam- other key markets is planned, prob- The Pulse Inc., New York, has an- paign has been fired by Monsieur ably after the New Year. nounced the introduction of a new au- Henri Wines Ltd., importer of fine The TV spots, produced by WCD dience analysis service. The service, wines, in the New York area. Inc. for agency E. A. Korchnoy Ltd., scheduled for 1965, will analyse audi- Maurice Feinberg, president of the were prepared in Holland, Germany, ences for radio stations in 100 leading New York firm, said that the present France and Italy. A "talking" effect markets during four different time peri- campaign through Christmas on for the bottles shown is created by a ods from 6 a.m. to midnight. WNBC -TV, WPIx(TV) and WNEW -TV, combination of vocal choral effects The service is called LQR -3 (local - appears to be "an exceptional suc- and flashing lights behind the wine qualitative- radio) and expands on LQR - cess" and that an expanded effort in bottles. 1 studies in 1963 and LQR -2 in 1964. The anaylsis, which will be available in IBM -card form and printed books, will

38 (BROADCAST ADVERTISING) BROADCASTING, November 30, 1964 include: audience composition by age had a visual demonstration device." and sex; occupation of adult men and What sells best Reporting on another, unrelated employment status of adult women; in- study, the Bulletin said Schwerin meas- come of adult -listener's household and urements of U. S. and British commer- of listening household; family size of in a TV ad? cials found an "amazing correspond- adult -listener's household and of listen- ence" in the scoring distribution. The ing household; family cycle (i.e., age of British had a few more in the lower - youngest child); and comparison of city Schwerin says it is scoring ranges and the U. S. a few more with suburban area in terms of listen- in the middle ranges, but in the high- ing households. showing comparative scoring range the percentages were identical (18.5% of those tested in each superiority of product case). Since the basic commercial length is Timebuyers' poll set 30 seconds in Britain and 60 seconds Demonstration is still television ad- in the U. S., Schwerin concluded "the on SRDS directory vertising's strong point, and the kind of difference in standard length appears to demonstration commercial that works make no difference," and added: best is the one that shows the advertised "We venture the guess that if -by a competitor. Timebuyers at 75 agencies will be in- product's superiority over some miraculous decree-all U. S. tele- That conclusion was reported last terviewed beginning Dec. 1 to determine vision commercials were given a maxi- just what information they need and week by Schwerin Research Corp., mum duration of 30 seconds, everyone require in rate cards. The results, due based on analyses of 599 commercials would adjust to the new state of affairs to be completed by Jan. 15, will be and their effectiveness as found in very quickly with no loss in effective- used to streamline the information pub- Schwerin tests. ness or sales." Am on g "comparative /competitive" lished in Standard Rate & Data Service's monthly spot -radio volumes. commercials, described as those showing that "the advertised brand does it, the The `chaotic' condition This was decided last week at the competitive brand doesn't," Schwerin second meeting between representatives found that 34% rated above average in of radio salesmanship of broadcast organizations and SRDS commercial effectiveness. Among those executives seeking a compromise Radio is in so of the employing analogies ( "A bird connotes salesmanship "chaotic" SRDS decision to drop radio listings of gentleness, water symbolizes freshness, a condition that many times, instead of small market stations out of the month- etc. ") 26% rated above average in ef- making the sale, ly volumes, running them in full only fectiveness; of those simply showing the it keeps the sale twice a year (BROADCASTING, Nov. 9, 2; product in use, 23% were classified from being made, Oct. 26) . above average, and among those show- H. Peter Lasker, If the survey results in streamlining ing no demonstration at all, 13% ranked president of radio-rate information, SRDS feels it above average. Broadcast Com- can again list all radio station rate cards Schwerin, reporting the findings in munications in the monthly volumes. It could also, the November issue of its Bulletin, also Group, told the the group said after the Nov. 23 meet- said a separate study of all commercials Pittsburgh Radio ing in New York, make the volumes used by an unspecified household prod- and Television easier and faster to use by agency time - uct confirmed the importance of demon- Club last Tuesday buyers. stration. (Nov. 24). Mr. Lasker "Radio, The survey will be under the direction "Six of the eight highest -scoring com- in terms of three broadcast organizations (Na- mercials in this field," Schwerin said, of how it is sold, is in a pretty sad tional Association of Broadcasters, Ra- "featured some manner of demonstra- state today," he said. Mr. Lasker called radio problem dio Advertising Bureau and National tion device-comparative or non-com - "a Association of FM Broadcasters) and parative, product action or 'results.' But medium" because "we do not know how SRDS but will be performed by an in- none of the eight weakest commercials many stations [or spots] it takes to dependent firm. Interviews will be con- achieve a 75% penetration in one week ducted in person in the offices of 75 in a market ... agency creative people advertising agencies, primarily those lo- feel exiled to Siberia when assigned to cated in New York, Chicago and Los work on radio ... we don't sell radio - Angeles. we promise merchandising ... there is Renault wine enters TV no definite information on radio's im- The group plans to meet this week to pact we sell numbers, but not the draw up a questionnaire for use by the ... TV spots figure prominently in right kind of numbers ... we sell quar- interviewers. will is It also, it hoped, an aggressive promotion campaign ter -hour homes and metro ratings but choose a private firm to do the inter- scheduled for the Middle Atlantic not reach and frequency," there is no viewing. markets of House of Renault, an clear definition of saturation: "Does it Pages Saved The first SRDS strip- Egg Harbor City, N. J., firm with saturate the market or just the station ?" ped -down radio listing volume was the wineries there and in California. "Obviously," Mr. Lasker said, "we do November issue, which contained 816 House of Renault has been in- not have all these answers. We should pages. The October issue, which com- active as an advertiser in recent have them and some progress is being prised the full listings for all radio sta- years. The present campaign for made in the National Association of tions, contained 1,038 pages. the company's table wines is be- Broadcasters and the Radio Advertising Attending the meeting last week: ing handled by T. L. Reimel Ad- Bureau." In the meantime, he said, Vincent T. Wasilewski and Sherril Tay- vertising, Philadelphia, and will BCG's "yardstick for buying persuasive lor, NAB; Edmund C. Bunker and Miles include bus and magazine ads, in radio " -a system for evaluating radio's David, RAB; Abe Voran, WQAL -FM addition to the TV spots. qualitative as well as its quantitative fac- Philadelphia, NAFMB, and Albert Moss tors numerically -is a "plan to make the and Harvey Harkaway, SRDS. best use of what we have today."

BROADCASTING, November 30, 1964 39 THE MEDIA Death threat seen in ABC plan

CATV operators, including some big broadcasters, gang up to fight ABC proposal which they say would kill off CATV while protecting networks' interest

ABC's proposed solution to FCC's outstanding FCC rulemakings to require ABC is not concerned about the "mar- community-antenna -television problem microwave -fed CATV's to protect local ginal" station but about its own stations was subjected last week to waves of stations by carrying their signal and re- and those with which it is affiliated, all criticism from scores of representatives fraining from duplicating their pro- of them in major markets. NCTA ob- of the CATV industry, including some grams. ABC said those measures are served that ABC, in its petition, foresaw with broadcasting interests. They said inadequate. the possible transformation of CATV ABC's proposal would destroy their in- But the National Community Televi- into pay TV in large cities, with the re- dustry, deprive viewers of a choice of sion Association said the ABC proposals sult that network talent would be TV programing -and is designed to aid would kill CATV. "The very existence" siphoned off from free television. "This major broadcasters, including the net- of a cable system "depends on its ability result, it is clear, in the view of ABC, works. to meet the public demand for television constitutes a direct challenge to net- ABC had proposed that the commis- reception not otherwise available in ade- works' domination of the source of tel- sion limit the area within which a CATV quate quantity or quality," NCTA said. evision programing," NCTA said. could carry a station's signal to the sta- If a CATV's ability to perform this The association, like others opposing tion's grade B contour. This proposal service was "destroyed or significantly ABC, made short shrift of another ABC in turn would require that the commis- impaired," NCTA added, "the destruc- proposal-that the commission issue a sion assert jurisdiction over all CATV's tion of a great portion of the industry statement urging local authorities to fa- -those that do not use microwaves as would inevitably follow." vor broadcasters in deciding between well as those that do. The commission Impact on Viewers NCTA warned applicants for CATV franchises. NCTA now exercises authority only through its that this would deprive many subscribers said this would be "futile" since the jurisdiction over microwave grants. of multi- channel service-"a result the commission lacks authority over state The network said such steps were commission knows full well will not be and local officials issuing franchises. necessary to "meet the basic threat to accepted by them [the subscribers] short Every opposition filed last week free television" represented by regulated of an act of Congress." stressed the argument that the commis- CATV's. These proposals go beyond The association also asserted that sion lacks the authority to regulate all CATV's-and all cited the commission itself as the source for that view. Jer- rold Electronics Corp., which manufac- tures equipment for CATV and oper- Group owner sets up central billing system ates cable companies, for instance, noted that the commission, following a The Seattle, Portland and Spokane study in 1959, said it lacked authority Radio Co. reports having developed over CATV's. Jerrold noted that the a central accounting system that cuts FCC twice asked Congress for authority personnel costs, saves time and vir- through legislation and that Congress tually eliminates billing errors. All declined the request both times -thus bookkeeping is handled by a Na- making it clear, the company said, that tional Cash Register class 33 ac- "Congress has no doubt" that the corn- counting machine at the firm's head- mission presently lacks jurisdiction. quarters, KxL Portland, Ore. Ledger NCTA -FCC Cooperating NCTA sheets from the self- checking ac- noted that it has been cooperating with counting machine are cut down in the commission in drafting a proposed size and copied on a Kodak Caval- bill providing for CATV regulation that cade copier, then sent to the other both could support before Congress. stations -KJR Seattle and KNEW The National Association of Broadcast- Spokane, both Washington. The sys- ers is also working with them in draft- tem is used for advertiser's accounts, ing the proposal. payroll documents, sales commissions ABC had said the commission's au- and monthly reports to the owners, thority over CATV's is based prin- Alexander Broadcasting Co. and cipally on the "actual and likely impact Dena Pictures Inc., Los Angeles. of CATV development on the commis- Executive Director Lester M. sion's ability to discharge its ... respon- Smith says the system is run by two New accounting system uses Kodak sibilities respecting the nationwide de- clerks, whereas four would be neces- Cavalcade Copier to make dupli- velopment of television service." The sary without it. cate copies of financial data. network cited provisions of the Commu- nications Act authorizing the commission to establish "areas or zones" for

40 BROADCASTING, November 30, 1984 IT'S JUST CORNER, 4RO1JND THE NDW. --

Yes . . . the Radio Programming Report To enable radio to sell more national time. scheduled for BROADCASTING's Dec. 14th the Radio Programming Report will bring issue . . . is almost at hand. Advertising to national agencies and their advertisers a deadline is Dec. 5th. most comprehensive feature on the various formats employed in all sections of the country. Tables will show exact percentages of stations in various sections using "top 40 ", country & western, talk, jazz, standards et al. Broadcasters and advertisers will state PACKED WITH FACTS reasons why a specific programming format The Radio Programming Report will in. is successful in one market and not another. dude a three part feature: one section pertains to the programming formats of Same rates, same space units prevail as for the larger radio markets in the top 50 the regular issues. Contract advertisers earn cities of the country; another section will frequency discounts. Otherwise, one time concern the medium size radio markets and a third is devoted to the small mar- rates prevail; (inch $50; 2 inches $90; 3 kets. Agencies and advertisers will refer inches $125; 1/6 page $155; 1/3 page to this useful Dec. 14 programming fea- $280;1/2 page $400; 2/3 page $150; page ture constantly. Have you ordered your advertising space yet? Better hurry. Dec. $680). AAAACo1or ranges from $120 a 5th is deadline. page to $80 for a third page. Now is the time for action. Reserve your space today!

Broadcasting's Radio Programming Report stations' service. censee of common carrier point -to -point ments for presidential and vice presi- All of the opponents, however, ar- microwave stations serving CATV's, dential candidates. Bills were passed by gued that the network had failed to doc- said ABC's petition is based on "a false the House and Senate but died after a ument its charge that CATV's represent assumption" that CATV's are part of conference between the two houses last a threat to free television, and five New the transmitting system. Antennavision summer (BROADCASTING, Aug. 24). England CATV's asserted that the only maintained that CATV's, in picking up a Representative Rogers indicated that "facts" available on the question of station's signals, are "part of the receiv- rather than Section 315 his major con- economic injury contradict ABC's asser- ing apparatus." The company added that cern was writing a general federal libel tion. The CATV's (Rattleboro [Vt.] Congress never intended that that ap- law and protecting third parties not Inc. Better TV Inc. of Bennington [Vt.], paratus -which would include receiv- responsible for libelous statements, such Claremont [N. H.] TV Cable Co., Pa- ing sets -be placed under the commis- as broadcasting stations. per City TV Cable Corp. of Berlin, sion's regulation. He expects his panel again will ex- N. H., and Fletcher's TV Service Inc. amine the fairness doctrine, "sometime of Rumford, Me.) said an economic in February or March." The hearing injury issue was involved in only two Federal libel law would seek a proper rule of fairness, CATV cases that have gone through an regardless of the group using broadcast- FCC hearing. And in both, they noted, ing, but he anticipates some organiza- the hearing examiner found that cable sought by Rogers tions now involved in fairness disputes companies involved did not constitute may use the proceeding as a sounding a threat to the TV stations in their area. Representative Walter Rogers (D- board for their views. Both cases are awaiting final commis- Tex.) is preparing legislation to estab- Libel laws have been written by the sion action. lish a federal libel law and an "effective states, he said last week, "but they can't In one, KTVC(TV) Ensign, Kan., has and active" fair campaign committee. control television beams or printed asked the commission to deny renewal Efforts were made in the recent cam- words that come into a state." of a microwave station serving a CATV paign "to mislead and misguide the Some kind of guidelines should be in nearby Liberal. The examiner de- average citizen . . . by misrepresenta- established, Representative Rogers said, scribed the station as a "healthy, going tions, misstatements, distortions of fact, and both criminal and civil penalties enterprise." In the other case, WKBT- innuendoes, unfounded insinuation, de- should be prescribed. "Without such TV La Crosse, Wis., opposed microwave liberate falsehoods and malicious lies," penalties the communications industry grant for a CATV in its area, where 14 he said. could be materially affected," he said. cable companies operate. The hearing Representative Rogers, chairman of A presently unanswered question, the record indicated that the station in the the House Communications Subcommit- congressman explained, is whether a five years preceding the hearing had re- tee, reflected last week on the recent broadcasting station is responsible for corded increases in revenue from its election and said he didn't think Section libel uttered over its facilities. "I don't network affiliation, national and regional 315's equal time provisions should be think they ought to be responsible for spot advertising and local advertising. repealed. His subcommittee conducted matter broadcast over their station over Broadcasters' CATV's Seven com- hearings in the 88th Congress on legis- which they have no control," he said. panies having interests in both broad- lation to suspend equal -time require- And, he continued, libel laws should casting and CATV said they support not distinguish between public officials "in principle" the existing FCC pro- and private citizens. "Why should it be posals to require CATV protection of possible to lie about a political candi- television. But they said the need "for dates and not someone else ?" he asked. such an extraordinary step" as that pro- Representative Rogers referred to a posed by ASC has not been demonstrat- benchmark libel decision by the U. S. ed. Furthermore, they said, the ABC Supreme Court (Sullivan vs. New York proposal would "unduly restrict the in- Times) holding in effect that statements creased coverage" CATV's can give about a public official wouldn't be con- small -market TV stations, particularly sidered libelous unless found to be UHF stations. The petition was in be- malicious. half of Central California Communica- The congressmen expressed reluctance tions Commission, Cox Cablevision to write a libel provision into the Com- Corp. (Cox Broadcasting Corp.), Gold- munications Act, largely because he en West Broadcasters, Midcontinent believes a general law is necessary to Broadcasting Corp. and Palmer Broad- cover print media. He thought it might casting Co. be possible, however, to draft legislation The ABC proposal was regarded by expressing the intent of Congress that 55 CATV operators and licensees of broadcasts carried by a station but over microwaves serving CATV's as a viola- which the operator had no control could tion of the constitutional and statutory not form the basis of a libel action prohibition against censorship. In a joint against the station. But, he added, spon- pleading they said the Communications sors should not be exempted. Act prohibits the commission from im- posing any condition or limitation on Antitrust suit filed "signals transmitted by any radio [or television] station." against Ohio newspaper "If the governmentally imposed re- striction urged by ABC does not con- A civil antitrust suit has been filed stitute 'censorship' through the vehicle against an Ohio newspaper and its own- of 'prior restraint' it would be difficult ers by the Justice Department. The to conjure just what activities would," suit charges that the newspaper delib- the pleading said. Representative Rogers erately sold advertising and subscrip- Antennavision Service Co., Inc., li- Why put stations in a bind? tions below cost and at a loss to drive

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For network use: Contact Milton Robertson, Director, Radio -Tv, Films National Tuberculosis Association 1790 Broadway, New York, N. Y. 10019 CIrcle 6 -8000. For local use: Contact your local Tuberculosis Association National Tuberculosis Association in your own community. a competing newspaper out of business. The suit was filed Nov. 19 in the CBS completes N. Y. move U. S. District Court in Toledo, Ohio. It asked that the Lima (Ohio) News, Freedom Newspapers Inc., parent com- Three connected structures consolidate practically pany of the Lima newspaper, Raymond C. and Clarence H. Hoiles, principal all activity; two separate theater -studios retained owners of Freedom Newspapers, and E. Roy Smith, managing editor of the The new CBS Broadcast Center in below the studio floor, contains the cen- News, be forced to divest themselves of New York, consolidating studios and ter's computers and switching systems. interests in the Lima Citizen and that facilities that were dispersed among 14 The systems store information on the agreements against competition be different locations, is now in full opera- scheduled use of facilities, direct audio voided. tion. CBS authorities declined to re- and video signals and communications The government said that the Lima lease cost figures on the center, but un- circuits to their destinations and pro- News for six years had sold advertising official estimates put them above $20 vide the means to start and stop video- and subscriptions at a loss in order to million. tape machines and film and slide pro- drive the Lima Citizen, founded in 1957, The center, on 11th Avenue between jectors. out of business. Over the six -year peri- 56th and 57th Streets, is built around a Keyed to Programing Two comput- od, the government said, losses by the core of six large TV studios. Broadcasts ers have been installed. Each is said to News exceeded $6 million but were ranging from news bulletins to musical have the capacity to store all program- covered by Freedom Newspapers' prof- comedies can be developed and pro- ing information needed for the entire its from other newspapers. Freedom duced there. The facility contains 495,- broadcast day and to select automatic- Newspapers, based in Santa Ana, Calif., 628 square feet of floor space, more ally the program element to be broad- owns 78% of the Lima News and pub- than the area of 10 standard football cast. The computers are also used to lishes or has interests in eight other fields. record the studio lighting levels worked newspapers in the West and Southwest. CBS is retaining two theater -studios, out during rehearsals for identical re- The Lima Citizen ceased publication located at Broadway and 53d Street and positioning of the lighting controls dur- on Jan. 7. Four days before its demise, at Broadway and 54th Street, to meet ing the broadcasting of programs. the Justice Department said, the News the needs of audience shows, but all All basic network and local-station agreed to pay the Citizens Publishing other facilities are housed in the new broadcast schedules can be handled by Co. and nine principal owners $862,000 center. Units of the CBS -TV network, the computers, officials said. The two on their promise not to compete for CBS -owned WCBS -TV New York, the computers are continually "exchanging five years in the newspaper business in CBS Radio network, the CBS News di- information," and therefore back-up Lima or in any other community where vision and various central staff services protection is available if needed. Freedom Newspapers operates a news- are located there. The broadcast center contains three paper. The six studios, all on a single floor, connected units. An eight -story structure are separate "floating structures." The houses the music and record library, floor of each studio is a concrete slab, offices of WCBS-TV news, offices of CBS which, together with the walls, is sup- Films, CBS data processing and CBS Comments sought on ported by coil springs and neophrene News' production and administrative of- pads. Buffer corridor areas around each fices and reference library. Nebraska TV move studio, special soundproofing and the The second structure is six stories "floating structure feature" provide high. It contains offices of the CBS The FCC has asked for comments acoustical isolation. Television network operations depart- on a proposal by Wichita Television A control room is adjacent to each ment; CBS Radio network operations Inc., licensee of KOMC -TV (ch. 8) Mc- studio, arranged in each case to enable department offices and one of the cen- Cook, Neb., to shift that channel to the production team and the program ter's five radio studios; WCBS-TV pro- Oberlin, Kan. director to maintain continual visual gram department; CBS Television net- Wichita said that xoMC -TV was es- contact. work show units and accounting offices; tablished and is now being operated by The central technical area, directly four film screening rooms; WCBS-TV Kansas interests and that Nebraska has shown little interest in establishment or continued operation of the station. In opposition to the change the McCook Chamber of Commerce stated TV replacing radio in the hot seat -Hurleigh that McCook civic interests played an important part in the promotion and Writing in Mutual's monthly news- Television will be plagued by in- financing of the station. A McCook letter, Robert F. Hurleigh, president creasing costs, according to the Mu- spokesman said that if the city is de- of MBS, predicts that UHF televi- tual president. Radio, on the other prived of channel 8 it would leave it sion, community antenna television hand, has overcome the "problems without a station of any practical use. and pay television will carve up the of survival," Mr. Hurleigh said. Wichita TV stated that Oberlin does television "empire" and result in a "Costs [in radio] have been stabi- not receive a grade B or better service "life and death struggle" similar to lized; our basic raw materials (music from a Kansas station, whereas Mc- the internal conflict "which almost and news) are abundant and endless; Cook receives a grade B or better sig- toppled radio 15 years ago.... In the salaries are fair but one doesn't need nal from KHPL -TV Hayes Center, Neb. interim, however, we predict a re- a computer to tabulate them. The The KOMC -TV transmitter is presently turn of advertisers to our own me- whole picture makes economic sense. located nine miles west of Oberlin. dium that may be reminiscent -in And it will make even more sense to The commission later deferred ac- reverse -of the exodus of the post- advertisers as TV begins to bleed it- tion on a Wichita TV request for the war years." self in its own internal war." issuance of a show cause order to mod- ify its license.

BROADCASTING, November 30, 1964 (THE MEDIA) 45 film editing facilities; CBS Television it were not for the support of our two sound effects department; and the cafe- More aid commercial stations," Mr. Rebman said, teria and stationery shop. "Jacksonville would not yet have ETV. The third structure contains the six Likewise, if their cooperation and sup- television studios and their complete to ETV port does not continue in the future, support facilities. The studios range in we would likely suffer an unendurable size from 3,260 square feet to 8,450 hardship." square feet. The building also contains: Earlier story brings more Educational WKNO-TV Memphis re- CBS News' newsroom; correspondents' ported that the commercial TV stations and executives' offices; film editing reports on commercial TV's in its city have given $60,000 in cash and viewing facilities; four radio news and approximately $168,000 in equip- studios; the television general technical financial- equipment help ment. WHBQ-TV, WMCT and WREC -TV area; storage, staging and maintenance each have contributed $20,000, the area for equipment used in remote pick- ETV said, and WMCT has added about BROADCASTING'S study of commercial ups; film distribution; scenic design area $110,000 worth of equipment. WHBQ- broadcasters' aid to educational televi- construction shops and storage facili- TV has given some $58,000 in equip- sion stations, published earlier this ties; dressing rooms, wardrobe and ment, wxNo -TV said. The commercial month (BRoAocAsTQto, make -up rooms; rehearsal halls; film Nov. 9), struck outlets also have helped with programs a responsive and video -tape storage rooms, and an chord. on occasion, according to the ETV, emergency power plant. The report, which estimated commer- and "have been most cooperative and cial broadcasters' donations to ETV at encouraging." The broadcast center was designed more than $14.5 million, was based on with Educational WMHT(TV) Schenectady, a capacity to meet expanded phys- questionnaires returned by the ETV's, ical and technical N. Y., said the three commercial TV requirements in the and although the great majority of op- stations in its area -wAST, WRGB and future. It can handle both black -and- erating noncommercial outlets sup- wrEN not only "given support in white and color television broadcasts. plied -have information, several question- the form of equipment, money and air The broadcast center's original build- naires have been received since the time, but what is even more important" ing was acquired by CBS in 1952 for story was published. The story also they have aided in providing "leader- ultimate conversion to a centralized prompted a number of letters detailing ship in the community- pointing out broadcasting facility. It was initially further contributions. used for rehearsal to the people . how valuable it halls, scenery con- The additional data confirm the construction and storage, and production [TV] can be for the education of the clusions drawn from the first flood of and administrative young and old alike." offices. information: ETV's across the country WMHT said WAST has given it $1,000 receive considerable, and in- sometimes and WRGB has donated $3,000 annually dispensable, financial and Microwave applicant technical help since 1953. WTEN gave the ETV a used from commercial broadcasters. UHF transmitter and used microwave attacks WHNT -TV case Fred Rebman, general manager of equipment. WAST also gave used micro- wscr(Tv) Jacksonville, Fla., wrote to wave equipment, and WRGB donated Alabama Microwave Inc., an appli- say "Our two commercial stations"- cameras and lets the ETV use its tower cant for point -to-point microwave sta- WFGA-TV and wJxT(Tv) -"have done and transmitter building. "We would tions in Capshaw Mountain and Rogers- more for ETV than the great majority not be on the air today," the ETV said, ville, both Alabama, has asked the FCC of instances reported in your article, "if it were not for the cooperation of to deny petitions of WHNT-TV (ch. 19) and if one considers the size of our the commercial stations in our area." Huntsville, Ala., opposing the grant of market they perhaps stand second to WMHT also expressed a belief, how- the two facilities. none in contributions and help." ever, that commercial outlets would WHNT -Tv, which is carried on a com- The two commercial outlets have find it in their best interests to aid ETV munity antenna TV system in Florence, given WJCT $156,000 over a six-year even more. Ala., beyond the station's grade B serv- period, Mr. Rebman said, with most of Radio Helps Too A radio station, ice area, has opposed Alabama Micro- the cash given to get the ETV on the KSFO, contributed $4,000 annually for wave's applications and that of H&B air. WJXT bought the educational sta- several years to educational KQED(TV) Microwave Corp. (BROADCASTING, Nov. tion's transmitter, valued at about $24,- San Francisco, and KRON -Tv gave 16). The station claimed that if the 000, and donated it; WFGA -TV purchased $5,000. KFtx(Tv) chipped in with applications were granted, it would be and contributed an antenna and related $600 and also sold the ETV a trans- forced off the CATV system and suffer lines, also for approximately $24,000. mitter, forgiving the last $4,000 in pay- severe economic injury by losing 15% Mr. Rebman's estimate of the value of ments. KRON -Tv and KPIX at different of its total audience. other parts and equipment donated by times have carried parts of the ETV's In its petition, filed Nov. 18, Alabama the two stations: $50,000. fund -raising auctions. said that in similar cases the commission Big Saving WFGA -TV allows WJCT Cincinnati's educational wcET(Tv) has denied outright pleas by television to use its tower, Mr. Rebman said, says it "would not have survived if stations complaining of CATV injury on which "has saved WJCT nearly $500,000 we had not had both financial and ma- the ground that the complaining sta- for a comparable facility. In addition, terial help from the three commercial tions did not provide direct off -the -air they have allowed us to house our trans- TV outlets in Cincinnati for the past service to the community involved. And mitter in their building and have paid ten years." WLWT gave $10,000 and WHNT -TV has said it does not place an our power bill for transmission for six WKRC -Tv $2,000 in the ETV's forma- over Florence, the company charged. years." Mr. Rebman noted that during tive years, and along with wcFG -Tv In a separate action, the commission its first two years on the air, the ETV have contributed equipment and other granted in part Alabama's application used the studio facilities and personnel help since. for a point -to-point microwave facility of both stations, which also promote the WLWT has given equipment valued to carry signals of WSM -TV Nashville to ETV's annual fund drive with promo- at $5,500; WKRC -TV, $50,000; WCPO-TV, in wows -Tv Florence, for rebroadcast by tion spots good time slots. $11,000, and a radio station, WS M, the latter station. "I can say with great surety that if $1,000. The commercial TV's have al-

46 (THE MEDIA) BROADCASTING, November 30, 1964 Who Says Excess -Crew Laws Are Necessary?

not the people!

By public vote in the recent general election, the Safety is in no way involved. This was recog- people of California, Arizona, and North Dakota nized by the special Presidential Commission repealed antiquated laws requiring excess rail- which recommended the removal of firemen from road crewmen. freight and yard diesel engines, and said: This makes four states, including Mississippi, "Firemen- helpers are not so essential for the which have modernized their own laws this year safe and efficient operation of road freight and in line with the award of the National Arbitration yard diesels that there should continue to be Board established by Congress to settle the rail- either a national rule or local rules requiring their road work rules dispute. assignment on all such diesels." This action is a clear and unmistakable repu- This vote for progress by these four states is diation of the last -gasp argument of the firemen's a clear call for similar action by the 12 states union that safety requires a third crewman on which still retain musty, out -of- the-past excess - locomotives. crew laws on their statute books.

AMERICAN RAILROADS BROADCASTING, November 30, 1964 47 so loaned WCET personnel, programs tributed an audio console valued at ted one hour a day, five days a week and promotion time. WLwT also leases $2,500 and cites several stations that over this period to the Central Michi- its Mount Olympus TV building and pick up some of the ETV's programs. gan ETV Council for instructional tele- tower to wcET for $1 a year for use Educational KAET(TV) Phoenix (like classes for public and parochial schools." as studio, offices, transmitter and an- KUSD -TV, licensed to a university) said Mr. Rhodes said more than 200,000 tenna site. The commercial outlets, the KTAR-TV donated an antenna system pupils receive instruction over these ETV said, has also turned commercial and tower, valued at $50,000, to the channels each week and "it is antici- taping and spot commercial projects ETV before it went on the air. Krim - pated that within a very few years at toward the station, helping it to sub- Tv and KooL -TV have cooperated in pro- least three ETV stations will have 'spun stantially supplement its income. graming ventures, the ETV said, and off' from this present service. Educational writs-Tv Miami was en- KTVK(TV) has joined the other sta- "WzzM -TV Grand Rapids also pre- abled to go on the air through a gift tions in loaning KAET equipment for sents instructional telelessons, enabling from wTvs(Tv) -owned by Wometco special broadcasts. WMSE(TV) Onondaga ETV to extend Enterprises Inc., whose WPGA -TV Jack- WsIU -Tv Carbondale, Ill., and WGSF its school programing to the southwest- sonville was of such help to WJCT. (Tv) Newark, Ohio, were the only re- ern part of the state. WTVJ sold the ETV a transmitter, an- spondents who have received no money, "Education, not only educational tenna, antenna site, film and slide projec- equipment or programing aid from broadcasting, owes these stations a great tion equipment, interconnecting lines commercial broadcasters. The Carbon- debt." and temporary live studio facilities for dale ETV is a university station and $1. Wometco telegraphed this informa- noted generally good relations with Changing hands tion to BROADCASTING ( "OPEN MIKE," commercial outlets. Nov. 16) shortly before the ETV's ad- Lewis A. Rhodes, director of Central ANNOUNCED The following sales of vanced it on their own initiative. Michigan Educational Television Coun- station interests were reported last week Technical Aid WTHS -TV also said cil, Mount Pleasant, Mich., wrote in subject to FCC approval: it has consistently received technical praise of Michigan commercial TV's WMAK Nashville; WAKY Louisville, and other help from wTVJ and the that help educational goals. Ky.; KAAY Little Rock, Ark., and KEEL other two operating commercial TV's "For the past six years," Mr. Rhodes Shreveport, La.: 43% interest sold by in Miami, WCKT and WLEW -TV. Edi- said, "four Michigan commercial sta- Harry C. Feingold and group to Lehman torial support in prime time by the tions have contributed close to $1 mil- Bros., C. E. Unterberg Tobin, J. C. commercial stations helped push the lion in time and services to the schools Bradford Co., and William E. Allaun

ETV's fund drive well over the antici- of central and northern Michigan. for almost $450,000 (see page 49) . pated level, LATHS -TV said. WNEM -TV Bay City- Saginaw, WJRT(TV) Educational KUSD -TV Vermillion, Flint, wwTv(Tv) Cadillac and wwuP- WICC -AM -TV and wjzz(PM) Bridge- S. D., said KELO -TV Sioux Falls has con- Tv Sault Ste. Marie have each contribu- port, Conn.: 28.6% interest sold by John A. Hill (23.8% ) and others to parent corporation for $370,000. Trans- action will give Kenneth M. Cooper Outstanding Values 66% control (he now owns 47 %). Earlier in year, announcement says, in Radio -TV Properties $2,150,000 was offered for stock of stations; seven of 11 stockholders declined offer. Wicc, founded in 1926, operates fulltime on 600 kc with 1 kw day and Fulltimer in good small market. Can pay MIDWEST 500 w night. WJZZ(FM) is on 99.9 me its way for owner-operator. 29% down. with 9 kw. Wicc -Tv, after operating on $100,000 channel 43, suspended operation. WNVY Pensacola, Fla.: sold by John Drees and John C. Smith to Atlantic Excellent daytime facility in small, pros- FLORIDA States Industries Inc. for $225,000. At- perous market. Earning cash flow for lantic States, which is headed by Robert inactive owner. 29% down. Liberal Price, owns WTSA Bratleboro, Vt. terms. Station owns its land. $110,000 WNVY, on 1230 kc, operates fulltime with 1 kw day and 250 w night. APPROVED The following transfers Fulltimer in attractive small market. FLORIDA of station interests were among those Only $15,000 cash down for capable approved by the FCC last week (FOR operator and good terms. Land and THE RECORD, page 78). building included. $55,000 WALA -AM -TV Mobile, Ala.: Sold by W. O. Pape to Roywood Corp. for $2.6 million, and subsequent sale of WALA BLACKBURN & Company, Inc. by Roywood to Leon S. Gilbert and wife for $248,000. Roywood Corp. is RADIO TV CATV NEWSPAPER BROKERS owned principally by Edgar B. Stern Jr. NEGOTIATIONS FINANCING APPRAISALS and family, (WDSU- AM -pM -Tv New Orleans). Mr. Gilbert has 21% in- WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS terest in KATZ St. Louis. WALA, founded James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph in Jack V. Harvey William B. Ryan lohn C. Williams G. Bennett Larson 1930, operates fulltime on 1410 kc Joseph M. Sitnck Hub lackson Mony Building Bank of America Bldg. with 5 kw. WALA -TV, on channel 10. is RCA Building 333 N. Michigan Ave. 1655 Peachtree Rd. 9465 Wilshire Blvd. FEderal 3 -9270 Chicago, Illinois N.E., Atlanta, Ga. Beverly Hills, Calif. affiliated with NBC. Financial 6 -6460 873 -5626 CRestview 4 -8151 WACO -AM -FM Waco, Tex.: 50% in-

48 (THE MEDIA) BROADCASTING, November 30, 1964 terest sold by Wendell Mayes to R. E. er of 240 kw visual and 126 kw aural. Lee Glasgow for $275,000. Mr. Glas- Information received regarding plans Bankers buy interest gow, half owner, now will be 100% of other holders of construction per- owner. WACO went on the air in 1922, mits includes: in LIN Broadcasting operates fulltime on 1460 kc with 1 kw. *WGBH -TV (ch. 44), c/o WGBH, Kvtc Victoria, Tex.: Sold by J. G. 125 Western Avenue, Boston (02134). The purchase of 43% interest in Long and associates to Wendell Mayes Target date fall 1965. WGBH Education- LIN Broadcasting Corp. by a group of and family for $210,000. Mayes sta- al Foundation permittee. Negotiations investment bankers for about $450,000 tions are also KNOW Austin, KBWD underway for transmitter and antenna was announced last week. Brownwood, KXOL -AM -FM Fort Worth, site. Executive will be drawn from pres- LIN Broadcasting, which is principal- KCRS Midland and KSNY Snyder, all ent WGBH staff. Hartford N. Gunn Jr. is ly owned by John R. Ozier and Fred- Texas. Kvtc is fulltime on 1340 kc general manager. Covington and Bur- erick Gregg Jr., owns WMAK Nashville; with 250 w. ling Washington attorneys. WAKY Louisville, Ky.; KAAY Little Rock, Ark., KEEL *WNYE -TV (ch. 25), New York and Shreveport, La. Mr. New TV stations City. Target date 1965. Board of Edu- Gregg also owns Gregg Cablevision cation permittee. Grant of $381,707 Inc., which holds franchises or is seeking permits for over 25 CATV sys- As of Nov. 25 there were 99 televi- by U. S. Department of Health, Edu- sion construction permits outstanding cation and Welfare makes possible de- tems. for stations not yet on the air. Of these velopment of station. (See page 50). Gregg Cablevision will be merged 17 were commercial VHF's, 59 were with LIN Broadcasting following con- commercial UHF's, five were educa- WCMC -TV (ch. 40), 3010 New Jer- summation of the stock purchases. tional VHF's and 18 were educational sey Avenue, Wildwood, N. J. Target The 43% interest is being sold by a UHF's. Asterisk denotes noncommercial date, January 1965. Francis J. Matran- group of stockholders headed by Harry station. gola, permittee, is licensee of wcMC- C. Feingold of Kansas City. Buying New stations going on the air since AM-FM Wildwood. Station equipped the stock, at $1.75 a share, are partners Nov. 1 include: with RCA transmitter, Co -El antenna, and associated interests of Lehman GPL video gear, Bell & Howell projec- Bros., 130,000 shares; C. E. Unterberg *WEIQ(TV) (ch. 42), Mobile, Ala. tors, Spindler- Sauppe slide projectors, Tobin Co., 51,000 shares; William E. P. O. address 2151 Highland Avenue, Conrac monitors. NBC is expected to Allaun, Newport News, Va., 45,000 Birmingham, Ala. On the air with pro- feed the station some programs. Staff shares, and J. C. Bradford Co., 27,000 gram test granted Nov. 6. Alabama is same as the radio affiliate (see page shares. Mr. Allaun is 71% owner of Educational Television Commission, li- 52). WBCI Williamsburg, Va., and 41% censee, H. Maynard Layman, president. 'Indicates educational station. Station has power of 234 kw visual and 129 kw aural. Microwave will connect *WEIQ with commission's other stations; *WISH) Birmingham (ch. 10), *wCIQ Mt. Cheaha Park (ch. 7) and *wfIQ Dozier (ch. 2). CATV will be EXCLUSIVE BROADCAST PROPERTIES! fed into Florence, Muscle Shoals, Shef- field and Tuscumbia in cooperation with Muscle Shoals TV Corp., and to SOUTHWEST -Single station market daytimer with possibility of Opelika in cooperation with Lee Coun- fulltime. Good owner income on gross of $52,000. ty Cable Co. Commission is also li- Total price of $85,000 with 29% down. Contact censee of WAIQ Montgomery (ch. 5). -DeWitt "Judge" Landis in our Dallas WCCB -TV (ch. 36), One TV Place, office. Charlotte, N. C. On the air with program test granted Nov. 1. Mecklen- EAST -AM -FM combination serving well established mar- burg Television Broadcasters Inc., li- price censee, owned by Cy N. Bahakel. Mr. keting area of over 130,000 population. Total Bahakel owns directly or through sub- of $100,000 with 29% down. Contact -John F. sidiaries wins Roanoke, Va.; WABO -AM- Meagher in our Washington office. TV Greenwood, Miss.; wKIN Kingsport, Tenn.; WWOD -AM -FM Lynchburg, Va.; WLBJ -AM -FM Bowling Green, Ky.; KXEL -AM -FM Waterloo, Iowa; WDOD -AM- FM Chattanooga; WKAB -Tv Mont- Cì7 a gomery, Ala., and WOLO -TV Columbus, i / S. C. 1.'sze, í//---- (./ji?, (ch. 65), ,J WITF(TV) Community Cen- & ASSOCIATES, INC. ter Building, Corner Chocolate and Co- John F. Hardesty, President coa Avenues, Hershey, Pa. On the air with program test granted Nov. 13. NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES South Central Educational Broadcasting WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO Council, licensee, Dr. Woodrow W. 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. Brown, president and Lloyd Kaiser, gen- EXecutive 3-3456 DElaware 7 -2754 Riverside 8.1175 EXbrook 2-5671 eral manager. Board of directors is RADIO TV CATV NEWSPAPERS comprised, mainly, of local school su- perintendents. Station is equipped with RCA antenna and transmitter with pow- j

BROADCASTING, November 30, 1964 49 owner of WSLT Ocean City, Md. took the prospective loss of the city rev- N. Y. ch. 25 ETV "We've known that Under the new ownership, Mr. Ozier enue philosophically. someday we would lose the school will own 16.5 %; Mr. Gregg, 9.38%; programs, so the announcement of Lehman Bros. group 22 %; Unterberg plans fall '65 start channel 25 does not come as any sur- Tobin group, 8.65 %; Mr. Allaun, prise," he said. "We hope that what- 7.69 %, and Bradford Co., 4.61 %. The The New York City Board of Edu- ever happens will be best for New York remaining ownership will be held by cation expects to open its long -planned other minority interests. City." UHF television station next year, thanks WNYE probably will be the third Mr. Ozier is chairman of the board, -Tv to a grant of $381,707 from the U. S. station to begin operation in the and Mr. Gregg, president. New direc- UHF Department of Health, Education and area. WNYC -TV, tors are Mr. Allaun, David Steine, New York metropolitan Welfare. the city's municipal station is already representing the Bradford interest; The station tentatively known as channel 31; wNau -TV (ch. Henry Hooker, Nashville attorney; operating on wNYE -TV, will operate on channel 25. 47), Linden -Newark, N. J., is expected Thomas E. Unterberg, and Ed DeGray. Dr. Clare C. Baldwin, associate to be on the air next spring. Gregg Cablevision is starting to build superintendent of the Board of Educa- five CATV's in southern Illinois; three tion Special Service Division, said that in northwestern Florida; three in cen- the target date for WNYE -TV's opening is Ch. 23 applicants tral Kentucky, and three in Tennessee. October 1965. Programs initially will Announced simultaneously were the be directed toward school children dur- ask reconsideration elections of the following station mana- ing class hours and to teachers for in- gers as vice presidents: Joel Thrope, service training. Eventually, the station TVue Associates Inc. and United wAxY; Len Carl, KAAY, and Mrs. Marie hopes to offer cultural and educational Artists Broadcasting Inc., applicants for Gifford, KEEL. Lawrence Edwards re- programs for the public during evening channel 23 in Houston, have asked the mains as general manager of WMAK, hours, according to Dr. Baldwin. FCC's review board to reconsider its and Ken Knight, formerly with WMAK, The federal grant, made available earlier denial and approve the joint is named general manager of CATV. under a five -year program authorized agreement between the two companies by Congress last year to aid in the con- that would enable TVue to eliminate More applications struction of noncommercial educa- itself from the channel 23 proceeding. tional television stations, will reimburse The agreement calls for payment by the city's schools for half the cost of United of $27,500 in expenses incurred filed for UHF's buying and installing equipment. by TVue in seeking the channel. In The total estimated cost of the in- the event the agreement is approved, UHF television is continuing to dem- TVue would ask the commission to dis- onstrate its attractiveness to Springfield stallation is expected to be around $810,000. miss its application for the Houston Television, Warner Bros. and D. H. facility and apply for one of several Overmyer. A TV production center costing other UHF channels in that area. Each is already committed in vary- $775,000 has already been built by the In a petition filed Nov. 18, the coming degrees to UHF television. And, in board of education using a Brooklyn panies sought to remedy what they felt the past two weeks, they have filed ap- high school. The board also operates a was the defect that caused the review plications for new UHF stations. radio tower from another nearby high board to refuse approval of the agree- D. H. Overmyer and Warner Bros. school, but Dr. Baldwin said it would ment -the absence of a specific pro- have earlier applications pending before be rebuilt to accommodate both radio posal of TVue regarding its future tele- the FCC while Springfield owns four and television antennas. vision plans. operating upper band facilities. The activation of channel 25 appears TVue had said initially that in the Springfield Television Broadcasting on likely to have an adverse effect on the event the proposal was approved and Nov. 24 applied for channel 20 in Al- finances of wNnT(TV) New York area, its channel 23 application was dis- bermarle, N. C. Principally owned by VHF educational station. New York missed, it would apply for either chan- Roger L. Putman, it owns wwLP(TV) City now pays WNDT $500,000 a year nel 29 or 68 in Houston or channel 17 Springfield; WRLP(TV) Greenfield; WJZB- for broadcasting in- school programs in Rosenberg (BROADCASTING, Nov. 2). TV Worcester, all Massachusetts, and weekdays. Now it will definitely apply for Rosen- WKEF-TV Dayton, Ohio. WNDT President John W. Kiermaier berg, it said. D. H. Overmyer Communications Co. filed an application for channel 29 in Dallas on Nov. 10. Mr. Overmyer, is presently applicant for new UHF facilities in Toledo, Ohio, on channel 79 GE name change costs bundle in FCC fees and Stamford, Conn., on channel 55. He is also seeking to acquire WATL -TV The filing fees the FCC now re- eral Electric Radio Service Corp. Atlanta; WNOP -TV Newport, Ky., KBAY- quires of those applying for various There was an application for the Tv San Francisco, with future plans to authorizations don't make a signifi- assignment of 194 authorizations in purchase WENS -TV Pittsburgh. WATL-TV, cant dent in the applicants' bank ac- the business radio service, at $10 an wNOP -TV WENS -TV and suspended oper- count-$10 here, $25 there-with authorization; 51 in the manufactur- ations; KBAY -TV never started. All are $100 being the highest fee, and that ers radio service, at $10 each; 40 in UHF's for an application for a new televi- the citizens radio service, 14 of them Warner Bros. Pictures Inc., whose sion station. But the fees can add up. at $10 each and 26 at $8; 11 in the major stockholder is Jack L. Warner, Take the case of General Electric aviation radio service, at $10 each; filed an application for a new UHF sta- Co., which last week filed a raft of and one in the domestic public land tion on channel 29 in Houston on Nov. applications assigning nonbroadcast mobile radio service, at $10. 24. Warner Bros. has pending applica- FCC authorizations its holds to Gen- Total cost: $2,918. tions in Chicago for channel 38 and channel 20 in Fort Worth.

50 (THE MEDIA) BROADCASTING, November 30, 1964 HOP ON OUR KILOCYCLE

Ride with The New Q -the greatest sound ever to There's nothing still about the station, either. hit Chicago radio. WMAQ is swiftly becoming the radio station in What makes The New Q go? First, it's a quality Chicago to be reckoned with. Because we're moving sound -but with an up -tempo punch. Its production fast. And because we're proving you don't have to be is fast -moving and ambitious. More news. More "bad" to succeed in Chicago radio. weather.. More time -and -temperature information. Restless? Tired of the treadmill? Looking for ac- More vocal appeal -more local appeal. It's a sound tion? Hop on our kilocycle. that simply won't sit still. Ride with The New Q. It's the Chicago thing to do.

WMAQ R1DIO'CHICAGO OWNED

BROADCASTING, November 30, 1964 51 in Massena, Potsdam and Gouverneur, all New York. Other applicants: Meredith Broadcasting Co., Omaha, and wsYa- AM -rM- CATV's pass 1,400 -still going av Syracuse, N. Y. Glens Falls, N. Y.-City council refused to consider further CATV applicants until Some communities have granted franchises or received expiration Friday (Dec. 4) of application of 750 Mohican TV Cable Corp.'s (see page 54). Raleigh. N. C.-A temporary injunction applications for new franchises within the past 12 months has been granted that prevents the city awarding CATV permits without an election (see story below). antenna television the number of subscribers to an aver- Philadelphia-City council held a hearing The community on Triangle Publications Inc.'s proposal for industry is growing so rapidly that even age system from 850 to 1,200, and its a CATV ordinance last week and continued its trade association is unable to say best estimate of the number of CATV it until tomorrow (Dec. 1) (see page 56). exactly how many CATV's are opera- subscribers nationwide is 1.6 million. ting in the U. S. The volume of CATV business is N.J. UHF and CATV Broadcasters are flocking into the believed to exceed $90 million in sub- business so fast that it is believed one in scriber fees yearly. settle their problems five communities where CATV appli- Developments reported last week: cations are being pursued have one or The last vestige of a battle between more broadcasters knocking on the Connecticut-Public Utilities Commission community- hearing continued last week (see page 54). a UHF permittee and a door. Almost all major group station antenna- television- system operator in Quincy. I11. -City council tabled a petition owners are in CATV, that would deny permission for operation New Jersey were disposed of by the The National Community Television of CATV or pay TV. Gregg Cable Vision, Nashville, Tenn., is applicant. FCC last week. Association places the number of oper- Owensboro, Ky.-Application sought by The commission granted applications ating CATV's at about 1,400, but pri- Multi- Channel Cable Co., Portsmouth, Ohio, of South Jersey Television Cable Co. Edward L. Glockner, president. Firm now vate guesses are that more than 1,500 serves Portsmouth, New Boston and Wheel - for microwave facilities to service its are in business. NCTA currently is com- ersburg, all Ohio. CATV's in Wildwood, North Wildwood piling information from manufacturers, Mayfield, Ky.-Charles Stratton, general and Wildwood Crest, all New Jersey. manager, wrist, Mayfield, requested city the FCC, BROADCASTING and other council permission to conduct CATV busi- At the same time, the commission sources and is expected to announce an ness after non -exclusive permit had been permitted WCMC -TV (ch. 40) Wildwood awarded earlier to Mayfield Cablevision Co. accurate nose count soon. to withdraw its opposition to the appli- Muskegon, Mich. -Milton Maltz, Mt. Clem- To give an indication of the indus- ens, Livonia, both Michigan and doing busi- cations. The station is not yet on the try's growth, however, an NCTA ness as Community Antenna TV Service, applied for a CATV permit and were op- air. spokesman said last week that of 750 posed at city council by representatives of The FCC's grant was conditioned on communities wherein franchises have local TV dealers and servicemen. South Jersey accepting the conditions Wildwod, N. J. -FCC grants applications been granted or applications have been of South Jersey Television Cable Co. for contained in an agreement that ended made since Oct. 1, 1963, 278 of those microwave facilities to serve community the dispute between South Jersey and antenna television systems in Wildwood, communities have granted permission North Wildwood and Wildwood Crest, N. J. WCMC-TV last August. It provides for and applications are still outstanding Auburn, N. Y.- Application filed by Ro- the transmission and simultaneous non - in the remaining 472. chester Liberty Corp., Gloversille, N. Y., duplication of WCMC -TV's programs, subsidiary of Schine s Chain Theaters Inc. NCTA recently revised its estimate of operating CATV's as Antenna Systems Inc. when it goes on the air, by South Jer-

Raleigh court ruling could ripple entire CATV pond A temporary injunction has delayed the Wake county superior court to be firms are asking city councils to write plans for community antenna television made a party to the proceeding which nonexclusive ordinances, not because in Raleigh, N. C., and could lead to a it directed against the city itself. they relish competition but because of a requirement that an election be held A. J. Fletcher, Southeastern president nagging feeling that the grant of a city before a CATV system be permitted. and head of Capitol Broadcasting Co., franchise offers a ripe issue to CATV At issue is a legal question-the city's WRAL -TV licensee, has taken the city's opponents, as it did in Raleigh. authority to grant certain business per- side and says his firm was instrumental In Raleigh Southeastern is the sur- mits -that could stir up problems for in the city's adoption of its CATV ordi- vivor of three original applicants, having existing and pending CATV's all over nance. The law, he argues, was intended merged with one while the other with- the country. to grant a nonexclusive business permit, drew. All three were threatened by a CATV opponents in Raleigh contend not a franchise. referendum when petitions demanding that an ordinance authorizing the city Four Raleigh businessmen, who sell an election on the CATV issue was to grant business permits to CATV or service TV equipment and want a sought this summer, but the drive failed firms is illegal because the permits are permanent injunction, contend the ef- (BROADCASTING, Aug. 31) . more in the nature of franchises, im- fect of the ordinance is a franchise and Southeastern principals have indicated plying exclusivity. The Raleigh charter that it also improperly pre -empts the the firm would seek permission for a requires an election to determine wheth- role of the state utilities commission. CATV service under the Raleigh ordi- er the city may grant franchises. Ticklish Question Exclusivity-and nance. Superior Judge William H. Southeastern Cablevision Co., with a serious question whether a city has the Copeland granted a temporary injunc- ownership related to WRAL -TV Raleigh, legal authority to grant it-is one rea- tion Nov. 16 that would prevent this contends that the ordinance is legal and son that existing and newly developing without an election. The opponents only authorizes a nonexclusive privi- CATV's are being advised to be careful also contend that the city ordinance is lege -the right to establish a CATV about the kind of ordinances they seek illegal because, they argue, only the enterprise. Southeastern, the survivor conveying authority for CATV in their state utilities commission can establish of three initial applicants, has petitioned communities. In most instances these rates.

52 (THE MEDIA) BROADCASTING, November 30, 1964 In 1965 Pulse scans 100 top markets for the third time - to provide most comprehensive analysis of radio listening households to date 0 LOCALLRffl ... QUALITATIVE ... RADIO

LQR -III will analyze audiences by distinct time periods, for leading stations in 100 top markets in the following terms: Audience composition by Family size of listening household. age and sex. Family cycle of listener's household Occupation of adult men. (i.e., age of youngest child). Employment status of adult women. Monday- Friday averages.

Income of adult listener's For complete information, write or phone: household. Family size of adult listener's The Rise, Inc. household. 730 Fifth Avenue, New York, N.Y. 10019 JUdson 6 -3316 Income of listening household. "Not just how many listeners ... but how valuable they are"

1ROADCASTING, November 30, 1964 53 systems to fill this need (BROADCASTING, Nov. 2). Connecticut PUC won't allow CATV `inducements' Tri-State also said that it was opposed to the assignment of microwave The Connecticut Public Utilities Video Inc., Hartford, which seeks facilities for "leapfrogging" television Commission last week indicated it a system in Norwich, New London programs over and around TV mar- will not allow community- antenna- and Groton. This was the last of 22 kets, and that it didn't believe micro- TV systems in the state to offer applicants to be heard. Joseph C. waves should be permitted to extend a financial inducements to customers in Amaturo, who is president and gen- TV station's signal far beyond the cov- establishing their services. eral manager of WPOP Inc. (wPoP erage area assigned it by the commis- The PUC position came during Hartford), appeared for Cable Video sion. testimony of E. John Ducci, presi- as its president. He estimated the Deadline for reply comments in the dent of Ducci Electric Co., Torring- firm would initially invest $2.5 mil- inquiry was Friday (Nov. 27). ton, Conn., who as applicant for a lion in the system. system covering Torrington, Win - The commission set Dec. 21 as the sted and Thomaston, had testified he date for hearing new testimony on Educators show quiet planned to offer customers a dis- the application of Connecticut Tele- count in exchange for their home vision Systems Inc., which appeared concern with CATV TV antennas. Eugene S. Loughlin, previously. That will mark the end chairman of the three -man commis- of the first round. The Educational Television Stations sion, said this would not be permitted The second round, in which cross - Division of the National Association of by the PUC. examination will be permitted for the Educational Broadcasters has decided Also heard last week was Cable first time, is to begin in January. that community antenna television bears some watching. An ETS study committee, set up at the group's May 25 -26 meeting in Columbus, Ohio, has been quietly looking into CATV affairs since then, hold- sey's CATV's that will be served by the satisfy the city council by Friday, New - ing meetings with FCC officials and microwaves granted by the FCC last house's application may be considered. members of the National Community week, as well as by a South Jersey Also desiring to apply is Normandy Television Association, as well as in- CATV in Ocean City. In addition, the Broadcasting Corp., licensee of wwsc terested ETV operators. company's CATV's in Ventnor, Long - Glens Falls. John Lynch, president, The committee observed that CATV will port and Margate, all New Jersey, said terms of a contract by which he is a rapidly growing field, usually well carry the network programs on wcMC- bought wwsc from Martin Karig, prin- financed, and that such ventures seem adjacencies, cipal Tv and their commercial of Mohican TV, contain a cove- to have a good chance of success. rather than duplicate them with offer- nant extending through 1966 that states They also noted that CATV practices ings of other stations on the cable. Mr. Karig wouldn't engage in radio or and operating procedures are still very The commission also conditioned the TV operations "in any manner" that diverse. agreeing to grant on the cable company would compete with wwsc. Possible difficulties for educational subsequently protect TV stations that broadcasters were forseen in the inser- area. go on the air in the tion of advertising upon or around ETV and the cable company Translator group opposes The station programs by some CATV systems. other before the had opposed each in ETV stations, the committee suggest- Wildwood city council last spring. And broadcasters CATV ed, should keep in touch with CATV in the commission, acting on a May developments in their areas and "try to filed by WCMC -TV, set South The FCC was urged last week by Tri- petition work out some ground rules ahead Jersey's applications for hearing (BROAD- State TV Translator Association to of time." The group also recommended CASTING, May 25). adopt rules prohibiting ownership by The CATV proposes carrying the broadcast licensees of community an- that ETS watch areas of possible joint such as signals of eight New York and Philadel- tenna television systems. ETV -CATV concern, FCC and be represented where phia stations, and WCMC -TV said it The organization which represents rulemakings, would be unable to survive that kind of TV translator owners in Idaho, Montana and when they occur. competition. and Wyoming, said it was equally concerned over the lack of regulation of CATV systems. It pointed out that un- N. Y. phone company Broadcasters want regulated CATV's have "eliminated or limited free over -the -air broadcasting to plans CATV activity CATV in Glens Falls all people in some areas and have stunted the growth of television in rural Chenango and Unadilla Telephone Two broadcasters wanting to apply America." Co., fourth largest independent tele- for a community- antenna -television In reply comments filed in the com- phone company in New York State, has franchise in Glens Falls, N. Y., are mission's notice of inquiry into TV li- announced the establishment of Chenor waiting until Friday (Dec. 4) to learn censee acquisition of CATV systems, Communications Inc., a wholly owned whether an earlier applicant "imple- Tri -State said the FCC "must re- subsidiary, to operate community an- ments" his service. evaluate its rules and do everything in tenna-TV systems in the state. Gerald McPhillips, counsel for New- its power to enhance the development According to Sterling F. Higley, pres- house Broadcasting Corp., which would of true over- the -air TV broadcasting. ident of Chenor, the company will en- like to apply in Glens Falls, said last It would be better to develop new sta- gage in acquiring and operating CATV week that Mohican TV Cable Corp. tions ." with increased power and systems. Mr. Higley is president of the was granted a one -year franchise Dec. antenna heights to provide programing New York State CATV Association and 3, 1963, and that if the firm fails to to all rural areas than to allow cable president of Valley Video Inc., Nor -

54- RIE MEDIA) BROADCASTING, November 30, 1964 A little girl's toys tell a story

Her playthings will turn into real things as she to new heights of prosperity, with plenty of op- grows up. Soft animals. Children of her own. All portunity for everyone. It's what happens natu- the electric helpers a woman needs to run her home. rally when people do what they can for themselves And as sure as little girls grow up, there will in a healthy and vigorous economic climate. be new, exciting electric servants to keep young All over America you can see this progress. ladies looking -and feeling - young. And plenty of In more than 300 electric light and power com- low- priced electricity, too. panies a vital part of our nation's growth is moving You as a customer are a big part of the reason forward through investor ownership and business for all this. Your interest in new things keeps the management. And every day, these companies are electric companies working hard to fulfill your proving that this way of doing things serves you - wishes, while their many new ideas make elec- and your future -best. tricity an ever -better bargain. You've got good things going for you with service by That's business management at work -cus- Investor -Owned Electric Light and Power Companies* tomer and company teaming up to raise America *Names of sponsoring companies available to you through this magazine.

Watch for ELECTRIC SHOWCASE -a new series of TV special attractions, starring Gordon and Sheila MacRae. Inaugural show, " Winterland on Ice," featuring the Shipstads and Johnson Ice Follies and the Good Time Singers, Sunday, December 27, 7:30 P.M., E.S.T., ABC -TV.

BROADCASTING, November 30, 1964 55 wich, N. Y., a CATV system with 2,200 Co., a firm planning to reactivate chan- Conn. and KFRE- AM -FM -TV Fresno, subscribers. nel 17, WPHL-TV. Calif. The parent company, Triangle Mr. Higley said that Chenor will be- Isadore Bellis, city councilman who Publications Inc., is owned by Walter gin operating a CATV system in New introduced Triangle's proposed ordi- H. Annenberg and family. Berlin, N. Y., early next year. The nance and is chairman of the council's company also has a franchise to con- committee on, law and government, struct a CATV system in Chenango conducted the hearing and ordered it Sixth applicant files Bridge, N. Y. Negotiations for fran- continued tomorrow (Dec. 1). chises in other areas are now underway. Mr. Stephens and Aaron J. Katz, pres- bid N. Y. ident of Philadelphia Television, said for CATV they intended to alert theater interests, UHF -TV opposes local professional sports clubs, TV serv- Five master antenna installation and icemen and dealers and other broad- maintenance companies led by Bell casters to what they considered "threats" Television have submitted a collective Triangle's CATV that a pay -TV operation could pose in petition to the New York City Board of Philadelphia. Their communications Estimate to operate a community an- Triangle Publications Inc. told a lawyer also is counsel to the Television tenna television system. Philadelphia city council committee last Accessory Manufacturers Institute The petition is the sixth to be pre- week of its proposal to build a com- (TAME) . sented to the city and follows those of munity antenna television system to The Triangle proposal said the city Sterling Information Services, Tele- serve the area and was immediately op- would receive use of communications prompter Corp., RKO General Inc., posed by principals of a new UHF channels for police and fire depart- CATV Enterprises and Teleglobe Cos- planned to go on the air next spring. ments, but apparently made no offer motronics (BROADCASTING, Nov. 16). Roger W. Clipp, executive vice pres- to share in the system's profit, an in- Of these the Sterling and Teleprompter ident of Triangle stations division and ducement often suggested by applicants petitions are scheduled for public hear- general manager, WFIL- AM -FM -TV Phila- to win approval for CATV. ing before the board of estimate Thurs- delphia, testified Tuesday (Nov. 24) A councilman pointed out, however, day (Dec. 3), and the other three may that the system could provide three New that an existing city ordinance requires also be considered at that time. York City independents and an educa- "sound reproduction systems"-which Master antenna companies involved tional TV in addition to the Phila- might include CATV -to pay a tax in the latest petition, in addition to Bell delphia area's own stations. Monthly to the city representing 5% of monthly Television, are Electronic Installation cost to subscribers would range be- gross. Corp., Retma Electronics, Amplitel Inc. tween $3.50 to $5 a household, plus Mr. Katz is a local attorney; Mr. and Acme TV Corp. installation. It was estimated about Stephens is vice president of Weight - Electronic Installation had previously 200,000 households could be served man Inc., an advertising agency. signed an agreement with CATV En- within five years of initial operation be- They expressed concern about Tri- terprises to cooperate in its New York ginning in northeast Philadelphia. angle Publishing's "already extensive CATV venture but was released from Opponents said CATV is unnecessary concentration of media ownership" in that agreement to enter the master an- in Philadelphia and was a guise for a the Philadelphia area. tenna company group. pay -TV operation. Language of the Triangle Publications Inc. owns, proposed authorizing ordinance would among other publications, the Phila- Broadcast Bureau permit pay TV, although a Triangle delphia Inquirer and Daily News (two spokesman has denied that is the firm's of the city's three daily newspapers) opposes Kaiser request intention (BROADCASTING, Nov. 23). and TV Guide. Its broadcasting arm Triangle's system "could to a certain includes in addition to the WFIL sta- The FCC's Broadcast Bureau last extent retard our long -term audience tions, a CATV in Binghamton, N. Y.; a week opposed Kaiser Industries Corp.'s ... but we feel their intention is not CATV application in New Haven, request that its application for channel to operate a conventional CATV at all" Conn.; WFBO- AM -FM -TV Altoona and 38 in Chicago be dismissed without but to establish a pay -TV enterprise, WLYH -TV Lancaster -Lebanon, both prejudice. said Leonard Stephens, vice president Pennsylvania; WNBF- AM -FM -TV Bing- In a petition filed two weeks ago, of Philadelphia Television Broadcasting hamton; WNHC- AM -FM -TV New Haven, Kaiser said that it was withdrawing from the proceeding, which now includes three other applicants, because it was unwilling to undergo the "delay, expense and uncertainty" of a multi- party comparitive hearing (BROADCAST- ING, Nov. 16). FM 5G by GATES The Broadcast Bureau said FCC rules provide for dismissal without prejudice Broadcasting's new 5000 watt FM Trans- "only upon a showing that circum- mitter designed and manufactured utiliz- stances wholly beyond the applicant's the "Value Analysis" technique re- control preclude further prosecution of ing his application." No such showing was sulting in greater reliability and higher made by Kaiser, the bureau said. performance standards. In the event the hearing examiner adopts the bureau's recommendation, Kaiser would not be permitted to apply HARRIS GATES RADIO COMPANY for a television station in the Chicago INTCRTYR( A Subsidiary of Norris- Intortypo Corporation area for one year. COPPORPTION QUINCY, ILLINOIS, 62702 Kaiser, which was the first to file for channel 38 in September 1962, has

56 (THE MEDIA) BROADCASTING, November 30, 1964 since received grants for channel 50 Detroit (wimp), channel 44 San Fran- cisco (KFoG -Tv), channel 52 Corona, Calif. (KIcB) and channel 41 in Bur- lington, N. J.- Philidelphia (wxBP). The company two months ago sold its entire Hawaiian holdings (KHVH-AM -TV Hono- lulu and KJHK -TV Hilo) (BROADCAST- ING, Oct. 12). The transaction is now awaiting FCC approval. Remaining applicants for channel 38 Chicago are Warner Bros. Pictures, Chicagoland TV Inc. and WCFL Chicago (Chicago Federation of Labor & In- dustrial Union Council).

Loevinger explains his pay -TV views Informality rule as ABC -TV o &o's meet

Representatives of the ABC-owned l -r) Thomas Miller, vice president W. Robert McKinsey, executive vice television stations met in Montego and general manager wBKB(Tv) Chi- president of Atlanta Telemeter Inc., Bay, Jamaica, in conjunction with cago; Symon B. Cowles, director of Atlanta pay -TV firm, said last week that meetings of the governors and affili- advertising and publicity; Elton H. FCC Commissioner Lee Loevinger has ates advisory boards (BROADCASTING, Rule, vice president and general amplified his views on pay TV in an Nov. 23). O &o men, shown above, manager KABC -Tv Hollywood; Philip exchange of letters. are: (seated, 1 -r) James Conley, Mayer, director of program services; The commissioner has told him, Mr. president, ABC Television Spot Sales Walter H. Stein, research and promo- McKinsey said, that as he understands Inc.; John Pival, president, wxvz tion, ABC Television Spot Sales; present plans for pay TV, it does not Inc. and general manager, wxYZ -TV Jesse Zousmer, vice president and di- seem likely to destroy conventional tele- Detroit; David Sacks, vice president rector TV news; John O. Gilbert, vision, although its possibilities "are in and general manager, KGO -TV San vice president and general manager fact, relatively limited. "Commissioner Francisco; Charles A. DeBare, gen- WABC -TV New York; Elmer Lower, Loevinger said this is on the basis "that eral attorney for owned stations; president, ABC News, and Theodore pay TV is a practical possibility only in Robert Goldman, assistant to presi- F. Shaker, president, owned TV sta- a limited number of areas of concentrat- dent, owned TV stations; (standing tions. ed urban population. At best, it may be a rival of conventional TV for some programs in these areas, and at worst it will have a very difficult struggle to survive at all." polating from the TV audience through appears to me that pay TV is a practical Mr. McKinsey said, "We in the busi- the figure of an assumed pay -off to a possibility only in a limited number of ness agree that, certainly for the pres- projected pay-TV revenue in the multi- areas of concentrated urban population. ent, our viability depends upon provid- billion dollar range. The argument then "At best, it may be a rival of conven- ing cable only to large centers of popu- proceeded to the conclusion that this tional TV for some programs in these lation and, further, that the wired area tremendous sum of money will attract areas, and at worst it will have a very must contain a high density of middle all good programing to pay TV and difficult struggle to survive at all. My to upper -middle income households, conventional, or free TV, will be de- own hunch is that it will be difficult for apartment complexes, etc." stroyed. pay TV to find enough programing to Mr. McKinsey had inquired about a "I stated in substance that I thought become a long-term, economic success BROADCASTING report of remarks on such extrapolations and reasoning are on a large scale. On the other hand, pay TV by Commissioner Loevinger at unrealistic and grossly exaggerated. I I believe that there is no sound basis a National Association of Broadcasters said that any sober consideration of pay whatever for prohibiting it by law as is regional fall conference meeting in Des TV must take into account the cost of being adopted in California." Moines, Iowa. The story summarized stringing cable and installing equipment "I spoke out against adoption of the the commissioner's view as: "Pay TV of the kind required to permit billing California proposal to broadcasters sev- doesn't have much future and doesn't and pay -off by whatever system is in- eral times before the election. As a pose a threat to free broadcasting" volved. Further, I said that we must matter of fact, I even said this to a (BROADCASTNG, Oct. 26). consider the available revenue for pro- meeting of California broadcasters a Background to His Talk Commis- graming in specific situations where a couple of months ago... . sioner Loevinger told Mr. McKinsey pay-TV installation is possible rather "Certainly, this is a field in which that the necessarily condensed report of than on some imaginary basis, taking a none of us have very much information his remarks was a "characterization hypothetical percentage of the national and where there is a great deal of un- rather than quotation." The commis- audience. founded speculation and loose talk. I sioner's letter continued: "On this basis I said I think that the can assure you [Mr. McKinsey] that I "Several speakers had appeared on possibilities of pay TV are nothing like am interested in getting as much in- the program preceeding me and had those suggested by the speakers who formation on the subject as possible, warned the audience about the threat said it would destroy conventional TV and am trying to maintain an open of pay TV. Most of these presentations and are in fact, relatively limited. On mind while avoiding some of the more involved the familiar process of extra - the basis of studies which I have seen, it obviously exaggerated claims."

BRDADCASTING, November 30, 1964 (THE MEDIA) 57 status of various NAB projects prepara- tory to drawing up a preliminary agenda A rotational system for the Palm Springs board meetings. At those sessions the selection of a new NAB leadership will be the most important item. No conclusive action was taken al- for top NAB job? though the executive committee agreed that the series of regional meetings of NAB, concluded a fortnight earlier, That's now the talk in some quarters, though many went well. A report on operating and housekeeping problems was heard from still want a celebrity to be permanent president Vincent T. Wasilewski, executive vice president. Among agenda items re- viewed were the status of research committee activity covering the Broadcast Sentiment was developing among in- would be provided living accommoda- Rating Council; pay TV -CATV; new fluential National Association of Broad- tions in Washington, a car, chauffeur code provisions to cover political broadcasters members last week for the in- and liberal expense account. The theory casts, particularly spot announcements; stallation of a new system of NAB is that over the years a number of the status of Television Information Of- leadership. According to this turn of outstanding broadcasters with leader- fice; public- relations activities, includ- thinking, the chief executive of the as- ship qualities would acquire experience ing progress on the $50,000 appro- sociation would be a broadcaster who in the political and regulatory ways of priated for a film project, and what to would serve one or two years and the Washington. do about NAB's housing problem and operating boss would be an NAB career According to this thinking, the top building project. man. title would be either chairman or presi- Members of the executive commit- This sentiment was more prevalent dent. If it were chairman, the paid tee, all of whom are also selection com- among major broadcast interests than career officer in permanent charge of mittee members, are Messrs. Schroeder, among the more numerous small -sta- things would be president. If the top Shapiro, Dille, Howell and Lee. tion members of the NAB. The latter job were to be called the presidency, group was said to prefer the appoint- the career job would probably be called ment of a public figure, hopefully one the executive vice presidency. with some broadcasting background, as But the quest was still on for a pub- KQCY transfer approved the successor to LeRoy Collins, the lic figure, and it was believed that a president of NAB who resigned last number of names were still on the list. but fine must be paid summer. Such a man, it was admitted, Even though selection committee mem- would be hard to find. bers aren't talking, it's known that in- The FCC last week granted assign- The development of these rival views dividual members have talked to Sena- ment of license of KQCY Quincy, on the selection of a new NAB com- tor Kenneth Keating (R -N. Y.), who Calif., from Pioneer Broadcasters Inc. mand was reported after a meeting of lost out last month to Robert F. Ken- to John H. Boyd, the station's general the NAB's presidential selection com- nedy, his Democratic opponent. Eugene manager. mittee last week in New York. The Zuckert, secretary of the Air Force, al- At the same time, however, the com- 10- member committee hopes to reach so has been sounded out as to his pos- mission notified the station that it had agreement on recommendations in time sible availability. Fred Seaton, former incurred an apparent liability of $500 for submission to the 44- member NAB secretary of the Interior and a Nebraska for prior acquisition of control by Mr. board which meets Jan. 25 -29 in Palm publisher- broadcaster, hasn't been elimi- Boyd without commission approval. Springs, Calif. The selection commit- nated. Ted Koop, CBS Washington The station has 30 days to contest tee's aim is to attain unanimity on vice president and national president of the action or pay the forfeiture. first, second and possibly third choices Sigma Delta Chi, professional jour- KQCY, on 1370 kc, is a 500 w day - to present to the board. nalistic society, likewise is understood to timer. After the meeting the selection com- be on the list, among others. Many mittee made it clear that it hoped to suggestions were made following the keep its own counsel as it entered the plea several weeks ago by the selection Media reports ... home stretch of its deliberations. Al- committee for more nominations. though names of persons under con- All members of the committee at- Room to grow CKLW- AM -FM -TV sideration for the NAB presidency had tended Tuesday's all -day meeting at the Windsor, Ont.-Detroit, has started con- been freely mentioned up to last week, Regency hotel in New York. In addi- struction of a $300,000 addition to its the committee decided at its meeting tion to Chairman Schroeder, they are: office and studio space. The new 9,800 - square foot building is designed to give last Tuesday to put the lid on. All Mike Shapiro, w'AA-AM -FM -TV Dallas; CKLW -TV color queries were referred to Willard John F. Dille Jr., Communicana Sta- production capability and will furnish additional office, stu- Schroeder, WOOD- AM -FM -TV Grand Rap- tions; Rex Howell, KREx -AM -TV Grand dio and film editing facilities, in addi- ids, Mich., the NAB joint board chair- Junction, Colo.; Jack W. Lee, WSAZ -AM- tion to a large prop storage area. man. FM Huntington, W. Va.; F. Van Kony- The Rotation Under the new-leader nenburg, WCCO -AM -TV Minneapolis; New agency Robinson, Donino & plan that was taking shape in some Carleton D. Brown, WTVL Waterville, West, New York, has been appointed quarters last week, a rotational system Me.; Otto Brandt, King Stations; A. agency for ABC -owned radio stations would be set up for the top NAB job. Louis Read, WDSU-AM -FM -TV New Or- (WABC New York, KQV Pittsburgh, A broadcaster would be picked to serve leans; Harold Essex, WSJS- AM -FM -TV WxYZ Detroit, WLS Chicago, two San for one or two years during which he Winston -Salem, N. C. Francisco and KABC Los Angeles) effec- would take leave, without loss of cor- Board Plans On the preceding day, tive Dec. 1. Previous agency for the porate benefits, from his regular posi- the executive committee met to ap- ABC group was Ketchum, MacLeod and tion. As chief officer of the NAB he praise headquarters operations and the Grove, New York.

58 (TOE MEDIA) BROADCASTING, November 30, 1864 THE AMERICAN MEDICAL ASSOCIATION'S 4medical journalism ik awards

... to recognize journalism that contributes to a better public understanding of medicine and health in the United States.

CATEGORIES OF COMPETITION GENERAL RULES 1- Deadline for receipt of all entries is February 1, 1965, although NEWSPAPERS: For a distinguished example 1- entries may be submitted at any time prior to that date. of a news or feature story or series in a United Entries have been published broadcast States newspaper general 2- must or during the of circulation pub- calendar year of 1964. lished daily, Sunday or at least once a week. 3- Entries for newspaper and magazine articles must be submitted in triplicate, at least one copy of which must be a tear MAGAZINES: For a distinguished example of 2- sheet, validating the date of publication and showing the mate- an article or series in a United States magazine rial as it appeared when presented to the public. of general circulation published weekly, monthly, 4- Entries for radio or television must consist of three copies of quarterly or at other regular intervals. the complete script and a 200 -word summary of the script. Tele- vision entries must be accompanied by a 16mm film with sound 3- EDITORIAL: For a distinguished example of recording or a kinescope. Radio entries must be accompanied by a or an audio tape the show. editorial writing in a United States newspaper transcription of of general circulation published daily, Sunday 5-All entries should be submitted in simple, legible form. will be a factor in or at least once a week. Elaborateness of presentation not the judging. 6- Awards will be announced April 15, 1965. 4- RADIO: For a distinguished example of report- 7 -An entrant may make as many entries as he wishes. ing on medicine or health on a United States radio station or network. 8-An entrant may receive more than one award .or the same award in subsequent years.

5-TELEVISION: For a distinguished example of 9 -Radio and television films, tapes or kinescopes will be re- reporting on medicine or health on a United turned if requested. Other entries will not be returned. States television station or network. 10-All entries must be accompanied by the following information: Title of entry, writer or producer, publication in which arti- The awards will not be given for work, however cle appeared or station or network over which program was excellent, that involves primarily the relaying of broadcast, date entry was published or broadcast, category for which entry is submitted, name, address, and title of person medical knowledge to the medical profession and submitting entry. to allied professions. Members of the medical profession, medical associations and their em- JUDGING OF ENTRIES ployees are not eligible. Entries will be judged on a basis of accuracy, significance, quality, public interest, and impact. The 1964 Medical Journalism Awards Committee will include outstanding members of the AWARDS AND PRESENTATION publishing industry, radio and television industry and the medical profession. The award in each of the five categories will consist of $1,000 and an appropriately inscribed All entries must be sent to the 1964 Medical Journalism Awards Committee, American Medical Association, 535 plaque.The awards will be presented at a time and North Dearborn St., Chicago, Illinois 60610. Awards place to be selected by the Awards Committee. subject to state, federal and other applicable laws.

BROADCASTING, November 30, 1964 5S PROGRAMING

have the facts -and unless subpoenaed they don't feel obliged to cooperate FCC will revisit with the commission. The payola issue erupted in the news twice last spring. In April, a Holly- wood record promoter, Albert Huskey, charged that certain record companies the payola scene were paying payola to a number of Southern California disk jockeys. The charge was contained in a $230,000 No extensive probe expected; Henry gets subpoena damage suit in which Mr. Huskey al- leged that station executives, disk authority to bring reluctant witnesses in line jockeys, record companies and record promoters had conspired to put him out of business because of his refusal Payola is about to come under the ducted (CLOSED CIRCUIT, Nov. 23). to participate in payola (BROADCASTING, scrutiny of the federal government The commission, by a 6 -0 vote last April 27). week, authorized the probe and dele- again. And in May, a House Appropriations. followed gated to Chairman E. William Henry Five years ago, Congress, Subcommittee released testimony given by the FCC, investigated charges some the authority to issue subpoenas. by the FCC in which the commission broadcast station personnel were taking Commission sources say a major in- expressed concern about the complaints under- the -table payments to plug prod- vestigation is not contemplated. The about payola. The testimony had been ucts- usually records the air. The commission is said to lack the funds and -on given behind closed doors in March. inquiry led to legislation and commis- personnel for that. But the subpoena In its prepared remarks, the commission rules outlawing the practice. power will be helpful in obtaining the But payola never really stopped -or kind of documentary evidence that the sion had said that despite the anti -payola so the FCC has been told over the staff has not been able to get in previous law enacted in 1960, "payola is still years by a string of complaints. And efforts to check into complaints about widespread in broadcasting and in cer- there were so many tips, including payola. tain fields may even have increased." some from broadcast licensees, that the Generally, licensees, over whom the The commission said that it believed commission staff urged the commission commission has authority, don't have a "major, nationwide investigation of to provide subpoena powers so that a the evidence. Record manufacturers or this and related practices . . . highly meaningful investigation could be con- other businessmen and station employes desirable."

Children learn 'lost art' -radio acting ABC Radio's new syndicated which was introduced last summer, cooperation with New York's Pro- drama series, Theater Five, has en- has gotten around the shortage by fessional Children's School in an countered a problem: during the having children's parts taken by effort to cure the shortage. Here, years when radio drama was in adults. Now the series has stopped Theater Five Director Ted Bell limbo, child actors with training in production of scripts calling for child coaches three students in the work- microphone techniques apparently actors, and ABC Radio has set up shop, whose classes run 90 minutes became extinct. Up to now the series, a Children's Acting Workshop in a week for four weeks -or as long as necessary to get promising youngsters ready to perform on the series. Five 25- minute episodes of Theater Five are produced each week. ABC Radio officials say the series has been sold to more than 60 stations.

The 'lost art' of radio acting is being learned at ABC Radio's Chil- dren's Acting Workshop by Randy Gaynes (r), veteran TV, Broadway and motion picture actor, age 11, and by nine -year -old Doree Sitterly (I) and Doreen Ann Schneider, age 1.1. 'Theater Five' director Ted Bell observes their progress. Master Gaynes's credits include a year in Broadway's 'Oliver,' four 'Naked City' TV appearances and several TV specials.

60 BROADCASTING, November 30, 1964 The marital r onflicts that destroy families and break up. millions of American homes are realistically dramatized in this revealing, emotion -packed television series now available in your market.

Featuring VOLTAIRE PERKINS

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BROADCASTING, November 30, 1964 61 Tuesday, CBS had 15 half -hour wins, Lead, lead, who's got the lead? NBC 12, ABC 8. The Nielsen ratings covering the two -week period ending Nov. 8 and including election night also Nielsen top 20 depends whether you count election night were disclosed last week (see separate story, this page). ratings: you do, NBC wins; if you don't, it's ABC, CBS if Arbitren Rating Share

Buoyed by a sweeping election -night 6 Peyton Place I I (ABC) 26.0 Friday, Nov. 20 victory, NBC -TV took the lead in the 7 Virginian (NBC) 25.6 7:30 8 Andy Griffith (CBS) 25.4 season's latest national Nielsen ratings, ABC Jonny Quest 12.0 23 9 Addams Family (ABC) 25.1 CBS Rawhide 16.6 32 which covered the two weeks ended 9 Munsters (CBS) 25.1 NBC International Showtime 13.5 26 Nov. 8. NBC had an 18.9 rating for 11 Beverly Hillbillies (CBS) 25.0 8:00 the period, CBS 18.4 and ABC 17.5. 11 Petticoat Junction (CBS) 25.0 ABC Farmer's Daughter On election night, Nov. 3, NBC had 13 Favorite Martian (CBS) 24.9 14.9 26 13 Gomer Pyle (CBS) 24.9 CBS Rawhide 19.6 34 51 a 29.3 rating and share, according 15 Peyton Place I (ABC) 24.7 NBC International Showtime 15.1 27 to the Nielsen Television Index for the 16 Combat (ABC) 24.6 8:30 17 Voyage to Bottom of Sea 24.5 7:30 -11 p.m. EST period. CBS had a (ABC) ABC Addams Family 18.7 30 17 Fugitive 24.5 20 rating and 35 share and ABC had an (ABC) CBS Entertainers 14.6 24 19 McHale's Navy (ABC) 24.1 8 and 14 the NBC Bob Hope 25.1 41 rating share. Of seven 20 My Three Sons (ABC) 23.7 half -hours in prime time, six half -hours 9:00 of NBC's election coverage placed in the ABC Valentine's Day 11.6 20 NTI top 10 for the two -week period. CBS Entertainers 15.8 27 NBC Bob Hope 26.0 45 In the 7 p.m. -2:30 a.m. period on CBS has slight lead 9:30 election night, NBC had a rating of ABC 12 O'Clock High 23.6 and 51 CBS's rating was in Arbitron report 11.3 20 share, CBS Gomer Pyle 25.3 44 16.1 and 35 share and ABC had a 6.5 NBC Jack Benny 15.6 27 rating and 14 share. CBS -TV captured first place by three - 10:00 fifths of a rating point on the basis of However, the NBC lead was not re- ABC 12 O'Clock High 12.5 24 flected outside of election night. In Arbitron reports for the seven -day peri- CBS The Reporter 13.5 26 NBC Jack Paar NTI's top 20 programs for the two - od ending Nov. 24. The overnight rat- 16.6 32 10:30 week period, excluding Nov. 3 results, ings of nighttime programs gave CBS - ABC and CBS were neck and neck, TV an average rating of 18 compared ABC Local CBS The Reporter Bonanza was in first to NBC -TV's 17.4 and ABC -TV's 15.8. 12.5 25 although NBC's NBC Jack Paar 18.2 36 place. NBC -TV had previously led by two - fifths of a point in the Arbitrons for Saturday, Nov. 21 Of the top 20 programs, ABC and the period ending Nov. 1, the first seven - 7:30 CBS each had nine and NBC had two. day period without extensive political ABC Outer Limits 9.7 17 The 20 shows represented 14 hours of pre-emptions (BROADCASTING, Nov. 16). CBS Jackie Gleason 24.5 43 network programing, with five hours on NBC Flipper 16.5 29 ABC, four -and -a -half hours on CBS For the period ending Nov. 24, start- 8:00 ing with Nov. 20, NBC won and two -and -a -half hours on NBC. Friday, ABC Outer Limits 11.2 19 four half -hour periods and CBS three NTI's top 20 prime -time programs CBS Jackie Gleason 28.9 50 half -hour periods on Friday; NBC four, NBC Mr. Magoo 10.5 18 for Oct. 26 -Nov. 8, excluding the elec- CBS two, and ABC one on Saturday; 8:30 tion night ratings: CBS four and NBC three on Sunday; ABC Lawrence Welk 19.4 33 CBS Gilligan's Island 1 Bonanza (NBC) 35.2 CBS four, ABC two and NBC one on 17.3 31 NBC 2 Bewitched (ABC) 31.2 Monday and ABC five and CBS two on Kentucky Jones 13.7 23 3 Ed Sullivan (CBS) 28.7 Tuesday. 9:00 4 Red Skelton (CBS) 27.0 During ABC Lawrence Welk 20.5 34 5 Van Dyke (CBS) 26.1 the five nights from Friday to CBS Mr. Broadway 11.9 20 NBC Saturday Movie 22.3 37 9:30 ABC Hollywood Palace 17.3 30 CBS Mr. Broadway 11.5 20 TVQ's November top 10 by age NBC Saturday Movie 23.4 40 10:00

By age ABC Hollywood Palace 16.6 28 Total Age groups CBS Gunsmoke 17.2 29 audience 6 -11 12 -17 18-34 35-49 50 plus NBC Saturday Movie 22.5 38 Rank Program TVQ* TVQ* TVQ* TVQ* TVQ* TVQ* 10:30 1 Bonanza (NBC) 57 62 71 45 51 61 ABC Local - 2 Fugitive (ABC) 49 46 62 51 47 42 CBS Gunsmoke 18.8 36 2 Goner Pyle USMC (CBS) 49 76 64 44 39 38 NBC Saturday Movie 20.4 39 4 Walt Disney (NBC) 47 67 46 43 43 43 Sunday, Nov. 22 5 Bewitched (ABC) 46 73 71 42 32 23 7:30 6 Beverly Hillbillies (CBS) 43 75 51 29 35 40 ABC Wagon Train 11.1 19 6 Flipper (NBC) 43 80 52 25 27 36 CBS My Favorite Martian 21.5 37 8 Saturday Night Movies (NBC) 41 41 42 46 39 39 NBC Walt Disney 21.3 37 9 Andy Griffith (CBS) 39 53 41 28 36 44 8:00 9 Dick Van Dyke (CBS) 39 54 52 37 37 30 ABC Wagon Train 12.2 20 9 Red Skelton (CBS) 39 52 44 30 37 38 CBS Ed Sullivan 19.9 33 *TVQ rating is percentage of those who are familiar with a program and say it is one of NBC Walt Disney 24.0 39 their favorites. 8:30 Testing Inc., Copyright Home Institute 1964 ABC Broadside 14.3 23 CBS Ed Sullivan 25.0 41 NBC Bill Dana 14.9 24

62 (PROGRAMING) BROADCASTING, November 30, 1964 9:00 ABC Sunday Movie 15.1 24 Color used to sell farm shows CBS Living Doll 12.1 19 NBC Bonanza 29.6 47

9:30 KWTV(TV) uses tint to bring larger audiences among ABC Sunday Movie 14.0 24 CBS Joey Bishop 10.5 18 general public as well as from regular farm audience NBC Bonanza 29.7 51 10:00 Use of color spots for on -air promo- mation and get their own personal, reg- ABC Sunday Movie 14.5 27 xwTV(TV) Oklahoma City's istered cattle brands, has helped build CBS Candid Camera 20.0 37 tion of NBC Rogues 15.2 28 special farm programs in color have the station's total service image, Miss proven successful in helping build total Tjaden reported. 10:30 audience as well as farm audience, KWTV prefers to film fair events for ABC Sunday Movie 14.9 30 CBS What's My Line 17.4 35 Montez Tjaden, KWTV promotion di- careful editing rather than to make live NBC Rogues 13.9 28 rector, told the annual meeting of the pickups, she explained. This is because Monday, Nov. 23 National Association of Television and the on -air program quality is more im- 7:30 Radio Farm Directors in Chicago over portant to the entire audience than the ABC Voyage to Bottom this past weekend. small promotion impact for the few who of the Sea 15.5 28 Scheduled to address the NATRFD might be witness to the fair coverage, CBS To Tell the Truth 18.9 34 morning (Nov. 28), Miss she said. NBC 90 Bristol Court 12.2 22 Saturday Tjaden pointed out that agriculture lends "A great deal of money is not essen- 8:00 itself especially well to color TV and tial," Miss Tjaden said. But with "a ABC Voyage to Bottom much of the "business" news of the little creative thinking, a 'pro' in motion of the Sea 19.2 32 CBS I've Got a Secret 19.3 32 farm today shown in color interests the -farm directors probably travel more NBC 90 Bristol Court 12.0 20 city viewer too. She said KWTV plans than anyone -and a good product on five special color half hours next Janu- the air," she explained, "you can build 8:30 28 ABC No Time for Sergeants 16.8 ary, February on the topic "Cow Coun- an audience that will satisfy your man- CBS Andy Griffith 28.5 48 try U.S.A." and the series will be agement and your sponsors." NBC 90 Bristol Court 8.9 15 heavily promoted by color spots. Much of NATRFD's Friday- through- -planning of such promo - 9:00 Careful pre Sunday meeting was to be devoted to ABC Wendy and Me 13.2 22 tion is vital, she pointed out, along with informational sessions of interest to the CBS Lucy Show 24.4 41 thorough follow -ups to let prospective farm broadcasters in their on -air roles. NBC Andy Williams 16.0 27 agencies and advertisers know what the Considerable interest centered on cover- 9:30 station has been doing. KwTV's annual age of the trading of futures in live ABC Bing Crosby 13.5 24 state fair exhibit, an authentic ranch cattle which begins today (Nov. 30) at CBS Many Happy Returns 15.8 28 house where farmers may obtain infor- 9:15 a.m. CST at the Chicago Mercan- NBC Andy Williams 20.8 36 tile Exchange for the first time in farm 10:00 marketing history. ABC Ben Casey 19.3 40 How Wide the Interest? How wide- CBS Slattery's People 11.1 23 NBC Alfred Hitchcock 11.7 24 spread the interest in this news will be NATRFD awards to a large segment of the farm and 10:30 business audience was to be explained ABC Ben Casey 21.4 45 CBS Slattery's People 9.8 21 The National Association of yesterday (Nov. 29) by Everette Harris, NBC Alfred Hitchcock 10.5 22 Television and Radio Farm Direc- president of the exchange which already tors' Meritorious Service award provides futures data daily to farm Tuesday, Nov. 24 7:30 went to Wallace Kadderly, in broadcasters on seven other commodi- ABC Combat 18.3 33 recognition of his promotion of ties. CBS Local good farm broadcasting in the Problems of the new live cattle fu- NBC Mr. Novak 15.8 29 U. S. and many foreign lands. tures reporting and other agricultural 8:00 Mr. Kadderly got his start at KOAC news handling subjects also were to be ABC Combat 22.2 39 Corvallis, Ore., served as chief of discussed by two U. S. Department of CBS World War I 7.4 13 the U. S. Department of Agricul- Agriculture officials, George R. Grange, 16.9 30 NBC Mr. Novak ture's radio service for many deputy administrator for marketing 8:30 years. He is now retired. services, and Philip V. Fleming, market- ABC McHale's Navy 17.8 31 Awards presented by the Foun- ing information division. CBS Red Skelton 23.1 41 dation for American Agriculture, NBC Man from U.N.C.L.E. 12.8 23 Parke Bringley, president, National Washington, for promotion of Agricultural Chemicals Association, 9:00 rural -urban understanding, went Washington, was to report on progress ABC Tycoon 16.9 28 to Bob Nance, WMT -TV Cedar in research on the safe uses of pesti- CBS Red Skelton 26.7 44 Rapids, Iowa, and Tom Gillies, NBC Man from U.N.C.L.E. 13.8 23 cides. Lynn L. Means, U. S. Weather WFLA -TV Tampa, Fla., in the tele- Bureau, was to report on special fore- 9:30 vision category, and to Bob Miller, casting for specialized agriculture. ABC Peyton Place I 22.1 38 WLW Cincinnati, for radio. CBS Petticoat Junction 20.9 36 How a "far west" farm broadcaster The group also presented tenure NBC TW3 12.2 21 in Hawaii meets the unique needs of awards in 35, 30, 25, 20 and 10- his audience was to be related by For- 10:00 year classifications, and the cus- ABC Fugitive 23.4 45 tunato Teho, cooperative extension serv- tomary award to the station of CBS Doctors & Nurses 16.2 31 ice, University of Hawaii. NBC Bell Telephone Hour 10.4 20 the outgoing president, in this case George Menard's WBBM -TV Jess Marshall, Farm and Industrial 10:30 Chicago. Equipment Institute, Chicago, planned ABC Fugitive 22.0 46 to explain the extensive resources of his CBS Doctors & Nurses 15.0 31 NBC Bell Telephone Hour 8.6 18 organization in the collection and dis-

BROADCASTING, November 30, 1964 63 semination of agricultural marketing in- opens its 55th annual convention with called with a minimum of advance formation for farm broadcasters. He a board of directors meeting in Kansas notice and held often in a "cozy" atmos- said his group now has monthly retail City, Mo., Wednesday (Dec. 2), fol- phere, has caused a "vague uneasiness sales data on farm equipment for every lowed by speeches and panel discus- ... to be felt among some Washington state as well as informational news sions through Saturday. correspondents." letters, all available for the asking. Among participants: Dan Rather, The report also criticized committees Dr. Herb True, research psychologist CBS News White House correspondent; of Congress for conducting too many and president of the National Labor Julian Goodman, NBC News vice presi- secret sessions and for barring photog- Management Foundation, Chicago, was dent; Eddie Barker, MILD Dallas; Rex raphers and broadcasters from many to tell about the idea revolution in to- Davis, xivtox St. Louis, and Louis Schol- meetings to which newspaper reporters day's society and how it affects market- lenberger, executive director of Radio are admitted. ing at all levels. He said the revolt in- Liberty, Munich. Urging all media to support a cam- cludes a rebellion against "amateur per- National President Theodore F. Koop, paign in the coming session of Congress formances of any kind" and signals the CBS vice president, Washington, will to enact a bill by Senator Edward V. need for the highest order of profession- preside. Long (D -Mo.) which would require alism in every endeavor. Because Congress did not suspend the federal agencies to open up more of New NATRFD officers were to be Section 315 equal -time provisions for their records to public inspection, the elected and take office yesterday (Nov. the presidential and vice presidential committee also called for renewed cam- 29). George Menard, WBBM -TV Chi- candidates in the 1964 election, broad- paigns to persuade state legislatures to cago, retiring president, was given a casters were faced with a number of pass laws requiring public bodies to special gavel in recognition of his year's troublesome situations. The law should conduct their business in the open and service to NATRFD. be repealed, the committee said. to make most of their records available The only advances made during the for inspection. year, the committee said, were (1) the It recommended that SDX join with SDX report lists FCC's ruling in January renewing the other organizations representing all licenses of the Pacifica Foundation sta- media in a continuing joint media steer- news problems tions in California and New York, and ing committee to deal with mutual (2) the U. S. Supreme Court ruling in problems (mass coverage, pooling, fair the New York Times case, reversing a trial -free press codes and other matters). Broadcast newsmen had two major libel conviction against the newspaper This is an outgrowth of the Oct. 17 problems in 1964, and the same two and holding that criticism of public of- meeting in Washington of representa- items are going to be in their laps for ficials is protected against libel actions tives of all media (BROADCASTING, Oct. several more years, the freedom of in- unless malice can be proved. 26). formation committee of Sigma Delta The year ends, the committee said, The SDX committee on the advance- Chi has reported. without any major victories for broad- ment of freedom of information was The report, issued Nov. 22, said the cast newsmen. Television was partially headed by Julius Frandsen, UPI. Vice two troublesome broadcast problems are in and partially out, and finally fully chairmen were William Small, CBS, and election reporting and Section 315. Both out, of the Bobby Baker congressional Murray Seeger, New York Times. Bruce will be subject to congressional action, hearing; broadcasting's campaign to al- Palmer, xwrv(Tv) Oklahoma City, the committee said, with election re- ter Canon 35 of the American Bar As- was the only other broadcaster in the porting the first to receive some action. sociation was dormant; broadcast news- 18-member group. Under question is whether TV net- men were criticized in the Warren works should be permitted to predict Commission Report in its coverage of winners of elections based on voting the Oswald arrest and shooting, and by Critics keelhaul trends in key precincts or districts, be- some for its coverage of the Ruby trial. fore the polls are closed everywhere. A DOD Causes Concern In an over -all television again number of bills were introduced in the review of Washington and other news 88th Congress to prohibit this, but no centers, the committee said that the in- action was taken. Similar bills are ex- formation policies of the Department of "Vacuous," "mediocre" and "boring" pected in the 89th Congress. Defense "continued to cause more con- were among the adjectives used to des- The professional journalism society cern." White House news conferences, cribe contemporary television during a panel discussion, "The Critics Speak Out," held in New York Nov. 23 under the auspices of the National Academy of Television Arts and Sciences. The panel, moderated by television personality Durward Kirby, included television critics Lawrence Laurent of THE STATIONS WE REPRESENT... the Washington Post, Cleveland Amory of The Saturday Review and TV Guide, get one check once a month Kay Gardella of the New York Daily guaranteed payment to cover all News and Mel Ruderman of the New York Journal- American. national spot billing. For details write: Mr. Ruderman described television today as blandly mediocre and blamed producers in particular, stating that "if THE DEVNEY ORGANIZATION Lee DeForest invented the vacuum tube, TV producers invented the vacuum." Station Representatives Since 1949 The other panelists, however, divided 347 Madison Avenue, New York 17, N. Y. / MUrray Hill 3-5830 most of their criticisms between networks and advertising agencies. Miss Gardella claimed that "an [James T.] Au-

64 (PROGRAMING) BROADCASTING, November 30, 1964 brey, a [Robert E.] Kintner and a arranged the first closed- circuit telecast wcDC(Tv) South Miami- Miami; WKEF [Thomas W.] Moore [presidents of CBS, of the event last May 31. (TV) Dayton, Ohio, and wTVT(Tv) NBC and ABC, respectively] do not -St. Ohio merger talks The Associated Tampa Petersburg, Fla. think in creative terms, but rather in Press Society of Ohio and the Ohio As- Cinema (Walter what brings the biggest audience." 88 Reade-Sterling): sociated Press Broadcasters Association Wcnt(Tv) South Miami -Miami and Mr. Amory contended networks were have begun talks towards a merger of WGN -TV Chicago. more to blame than advertisers. He said the two groups. The discussion fol- that even when advertisers wanted to lowed a combined meeting in Columbus, Time Out for Sports (Walter Reade - Sterling) : WHAS -TV keep such "quality programs" as Break- Ohio, Oct. 30-Nov. 1. Attending the Louisville, Ky. ing Point and The Voice of Firestone, conference were 150 radio and TV ex- Laramie (NBC Films) : KREX-TV the networks "played the ratings game" ecutives and newspaper editors. Grand Junction, Colo., and WTCN -TV and canceled them. He criticized NBC Minneapolis -St. Paul. in particular for, in his words, "sacking" New properties Wolper Productions, Hollywood, has set two more -hour such allegedly controversal figures as one Astro Boy 1 and II (NBC Films) : Dave Garroway, Steve Allen and Mery specials. The firm has obtained rights to KVOO -TV Tulsa, Okla.; cKLw -Tv Wind- The Griffin, and dealing "only a little less the book Feminine Mystique, for sor, Ont. -Detroit; KHJ -TV Los Angeles; harshly" with Jack Paar. In addition, it one of its six programs sponsored by wvuE(TV) New Orleans and KUTV(Tv) was Mr. Amory's belief that video tape the 3M Co. on ABC -TV next year. The Salt Lake City. King -Size had been a "mixed blessing" to TV; its Family, dealing with a couple with 18 children, on East Side / West Side (UA -TV) : use, he said, gives timid network execu- is also the firm's schedule. WMUR -TV Manchester, N. H.; xETv(Tv) tives time to edit out "anything really Sponsorship and network have not been announced. Tijuana, Mexico -San Diego; wRGB(Tv) controversial." Schenectady, N. Y.; WREX-TV Rockford, Mr. Laurent was critical of the use Film sales Ill., and KPLR-TV St. Louis. Now in 35 of rating reports by the networks, claim- ... markets. ing that network executives use the fig- Car 54, Where Are You? (NBC A Christmas Carol (Seven Arts): ures as props to knock down programs Films) : WKYT(Tv) Lexington, Ky. CKLW -TV Windsor, Ont.-Detroit; KOB -Tv they themselves do not like. He also Best of Groucho (NBC Films) : KHQ- Albuquerque, N. M.; KTwO -TV Casper, believed that the so- called "golden age TV Spokane, Wash. Wyo.; KRDO -TV Colorado Springs; KTHI- of television" in the early 1950's was TV Fargo -Grand Forks, N. D.; KGBT-Tv "vastly overrated," noting that "for Highway Patrol (UA -TV) : WKEF Harlingen, Tex.; KID-TV Idaho Falls; every hour of Playhouse 90, there were (TV) Dayton, Ohio, and WJZB -TV WLVA-TV Lynchburg, Va.; KPAC-TV Port 40 hours of wrestling, roller derby and Springfield, Mass. Arthur, Tex.; KGW -TV Portland, Ore.; Pinky Lee." Men Into Space (UA -TV): WTVK KRCR -Tv Redding, Ksew -Tv Salinas, A taped broadcast of the discussion (Tv) Knoxville, Tenn., and KSTP -TV St. KNTv(Tv) San Jose, all California; will be aired on WNYC New York, Paul- Minneapolis. WNEM -TV Bay City- Saginaw, Mich.; Dec. 5. KELO -TV SIOUX Falls, S .D.; wlcs(Tv) Men of Annapolis (UA -TV) : WMUR- Springfield, Ill.; wrvT(Tv) Tampa -St. TV Manchester, N. H. and KSTP -TV St. KVOO Paul- Minneapolis. Petersburg, Fla.; -TV Tulsa, Okla., Program notes ... and WCNY -TV Carthage - Watertown, Tombstone Territory (UA -TV): N. Y. Now in 33 markets. More sports NBC Sports in Action, a WMUR -Tv Manchester, N. H. new weekly series reporting on sports A Thousand Days (Wolper): WON - Radio sales personalities, will begin on NBC-TV on series ... TV Chicago; WCNY -TV Carthage- Water- Jan. 17, 1965 (4-5 p.m. EST). Jim The Green Hornet (Charles Michel- town, N. Y., and WFBG -TV Altoona, Pa. Simpson will be host for the series, in son): WCAU Philadelphia. which most shows will be in color. Superman (Wolper) : Kam-Tv Lub- The Shadow (Charles Michelson) : bock, Tex., and WEEK -TV Peoria, Ill. History on the march CBS -TV News WDRK(FM) Greenville, Ohio; WCEM will produce two historically oriented Cinema 70, Cinema 90 (Walter Reade - Cambridge, Md., and WAVY Portsmouth - one -hour specials The Travels of Thom- Sterling) : WTTG (Tv) Washington; Norfolk, Va. as Jefferson and Nineteen Forty -Five, for presentation next spring. The programs will alternate with CBS Reports (Wednesday 7:30 -8:30 p.m. EST). The year that was CBS -TV News will present a special on the year's major events, 1964: A Television Album, Sun- day, Dec. 20 (3 -5 p.m. EST), narrated FM 10G by GATES by Harry Reasoner. Broadcasting's new 10,000 watt FM Extra hour NBC -TV's Saturday Night Transmitter designed and manufactured at the Movies (9 -11 p.m. EST) will begin at 8 p.m. on Dec. 12 when the film utilizing the "Value Analysis" technique version of War and Peace is shown. Pro- resulting in greater reliability and higher grams pre -empted by the extra -long feature will be Mr. Magoo and Kentucky performance standards. Jones. Return run Indianapolis 500 -mile auto MARRIS GATES RADIO COMPANY race will be telecast again via closed INTERTYVE A Subsidiary of Harris- Intortyp. Corporation circuit to theaters and sports arenas by COWPORATiOm QUINCY, ILLINOIS, 62302 MCA -TV on May 31, 1965. MCA -TV

BROADCASTING, November 30, 1964 65 EQUIPMENT & ENGINEERING

RCA shipping new maintain modulation levels within the prescribed limits. No blackout in tunnel TV tape models In a petition for reconsideration filed Nov. 20, Findlay said that new equip- Chesapeake Bay Bridge -Tunnel ment recently purchased will help cor- The first commercial shipments of spokesmen last week claimed they rect the problem of overmodulation. It two advanced types of RCA television have the first in- tunnel connection also pointed out that WFLM's chief en- tape machines, the TR -3 tape player that allows motorists to listen to the the violations oc- and the TR-4 recorder -reproducer, were gineer at time their car radios while in a tunnel. curred was discharged when the station announced last week by the RCA Broad- The system consists of AM an- learned his inexperience. cast and Communications Products Di- of tennas at each end of two tunnels Since February 1961, WFLM was no- vision. connected to amplifiers to boost times by the commission for The compact, transistorized units are tified seven the signals they receive, plus ceil- maintaining modulation lev- in volume production, and at least 70 not proper ing antenna cables running the els. machines will be delivered before year's length of the tunnels. The bridge - end, according to RCA. Initial ship- tunnel, called the world's longest, ments have been made to broadcast sta- New ground station is a 17.5 mile span between Vir- tions in the United States and Canada, ginia Beach and Virginia's eastern to the U. S. Army and Air Force and opens in Sweden shore. to other domestic users. The system was developed by The TR -3 reproduces previously re- The ninth ground station for satellite the Communications Products De- corded video tapes in the same manner communications, at Rao, Sweden, was partment of General Electric, that a projector screens films. It can be inaugurated Nov. 26, Thanksgiving Day, Lynchburg, Va. used for broadcasts of tape shows or for with a special recorded TV program previewing tapes elsewhere. beamed from the United States. The TR-4 is a complete recording - The station, a joint effort of Sweden, playback system contained in a 33 by Norway and Denmark, is another link NASA administrator, by Arne Thoren, 22 by 66 -inch cabinet. Like the TR -3, in the terminal space stations for satel- Swedish television correspondent in it has inherent color capability and will lite communications on earth. Other New York, and remarks by the am- accept other accessories, including auto- ground stations: United States, Britain, bassadors of Sweden, Norway and Den- matic timing control and electronic France, Germany, Italy, Brazil, Japan was splicing. mark. The program seen by about and Spain. Rao is about 225 miles 5 million TV viewers in the three coun- southwest of Stockholm. tries via a network pickup at the Rao FM wants fine dropped The 10- minute program was beamed station. to Relay 1, over the Atlantic, by the Findlay Publishing Co., licensee of National Aeronautics & Space Adminis- wPLM(FM) Fort Lauderdale, Fla., has tration's ground station at Mojave, Calif. Technical topics ... asked the FCC to cancel a $500 forfei- The program consisted of an interview Bright idea Westron Corp., New ture imposed last month for failing to of Robert C. Seamans Jr., associate York, has announced production of a powerful, compact floodlamp-the Wes- tron quartz lamp, a 400 -watt quartz iodine bulb mounted in a seven -ounce aluminum screw -in base designed to fit Production, sale of receivers up from '63 ordinary light sockets and fixtures built to accommodate R-40 or PAR lamps. A multifaceted polished aluminum reflec- Sales and production of television Industries Association. tor gives the beam a medium spread. and radio surged in September, with For the nine months of 1964, 5.4 According to Westron, its new lamp monochrome TV sets and TV and almost 839,863 million monochrome produces more light than seven 150 - 1,297,571 radio sets (excluding auto 7 million radio sets (excluding auto watt incandescent bulbs. Rated life of sold to been sold to distribu- radios) distributors, and 875,- radios) have the bulb is 2,000 hours. 895 monochrome TV and 2,193,840 tors: 6,768,677 TV's, including 1; radio sets produced. 007,274 color sets and 13,821,995 New set Sylvania Electric Products, During the month, 176,757 color radios, including 1,277,494 with FM New York, has introduced a new color sets and 205, 407 FM sets were man- have been manufactured. TV set with its "color bright 85" picture ufactured, according to the Electronic The EIA figures: tube, which the company claims is more than 40% brighter than standard tubes. SALES The new 21 -inch set has a suggested Period TV (with color) Radio (with FM) retail price of $498.15. Jan.-Sept. 1964 5,402,301 ( ) 6,980,845* ( Jan.-Sept. 1963 4,758,191 ( ) 6,616,451 ( ) New headset A headset designed for PRODUCTION TV studio use is now available from Jan.-Sept, 1964 6,768,677 (1,007,274) 13,821,995** (1,277,494) Roanwell Corp., New York. The 106100 Jan. -Sept. 1963 5,188,815 12,836,955 (1,057,955) binaural boomman's headset features circumaural, foam -cushioned, noise at- *Excluding auto radios. tenuating earcups and a 15-foot retract- * *Includes 6,209,840 auto radios, compared to 5,430,684 for same period last year. ***There was no color count last year. able cord. Frequency range is 300 -3,500 cps; impedance is 275 ohms and sensi- tivity is 113 db at 1,000 cps.

66 BROADCASTING, November 30, 1964 FANFARE

Petry seminar attended tion for an award of merit to be given Corp. Mr. Stacy estimates that as many to the state broadcaster association that as five separate packages with different by promotion managers is judged to have made "the most signal talent will be on the road at the same contribution to the radio or television time at the height of the fair season. code during the past year." The code The road show will travel under the Promotion campaign successes rang- authority decides the winner. title of "The Hollywood Palace," and ing from audience build -up and trade - The deadline for entries is Feb. 15, will use talent which has appeared or paper advertising to merchandising, 1965, and the award will be presented will appear on the TV program. contests, get- out - the-vote drives and at the NAB's 1965 convention in Wash- contract -getting sales presentations were ington March 21 -24. In announcing described at the 10th annual seminar the start of the award derby, Mr. Bell Stars to push sales conducted by Edward H. Petry & Co. also thanked the state groups for their for promotion executives of Petry-rep- aid in advancing the codes. of Christmas Seals resented stations. The South Dakota Association of Executives from 28 radio and TV Broadcasters won the award last year Continuing a now established custom, stations attended the seminar, held in for being the first state to reach 100% many of the nation's leading entertain- Chicago Nov. 16 during the Broadcast- in radio code members. It is believed ers are voluntarily appearing on radio ers Promotion Association convention that the Georgia Association of Broad- and TV on behalf of the Christmas Seal (BROADCASTING, Nov. 23). Robert L. casters is a front-runner for the award campaign of the National Tuberculosis Hutton Jr. and William H. Steese, Petry this year as a result of its successful Association. vice presidents in charge of promotion drive for radio code members in that According to the association last for TV and radio respectively, were co- state. week, Henry Fonda, Jimmy Durante moderators of the session, which fea- and Betsy Palmer will be on TV during tured reports by station executives on December urging viewers to buy the their "most successful promotion of the `Hollywood Palace' seals. They will be joined in a similar year." appeal on radio by such stars as Dean These speakers included Don Pea- to go on the road Martin, Lena Home, Bobby Darin, cock, WBAL -TV Baltimore; Al Brassard, Connie Francis and Bing Crosby. wJAR -TV Providence, R. I., James G. From television to fairs, exhibitions, In addition, many other stars will ap- Hanlon and E. Boyd Seghers Jr., WON - arenas and musical tents. That's the pear in local programs sponsored by AM-TV Chicago; John Burpee, WLWc outlook for The Hollywood Palace, the some of the 1,900 affiliates of the asso- (Tv) Columbus, Ohio; Mary Neal, variety program on ABC -TV (Saturday, ciation. WTRF -TV Wheeling, W. Va., and Bob 10 -11 p.m.), which will be adapted for Kost, KSTP Minneapolis -St. Paul. road shows, beginning July 1965. Drumbeats A two -hour package following the ... format of the TV program is being de- Faithful listeners Sports Radio Inc., vised by Nick Vanoff and William is Feb. 1 deadline set G. New York, distributing a pocket -sized, Harbach, producers of the show, and transistor radio with a tuning device that for Polk entries Elroy O. Stacy, vice president in charge permits switching to a pre -selected sta- of special events for General Artists tion. The device is designed so that Radio -TV applicants for the George Polk Memorial Awards, sponsored by the Long Island University Department of Journalism, have been asked to submit their material by Feb. 1, 1965. Award categories include foreign, national, metropolitan, magazine and radio or TV reporting, as well as endeavors in community service and news photography. Journalists should enter any outstanding work published, broadcast or telecast during 1964. Radio and TV entries may be in the form of disk, tape or film. Material is to be filed with The Curator, George Polk Memorial Awards, Long Island University, Zeckendorf Campus, Brooklyn, N. Y. 11201.

Is it true rajahs have more fun? NAB code to issue Jack L. Sandler, vice president and sary in radio. Mr. Sandler, pro- second merit award general manager of WQAM Miami, is claimed the "Rajah of Radio" by the surrounded by harem girls (all from station, began his radio career with Howard H. Bell, code authority direc- wQAM) at the East Indian Jalsa party 'cowl' Omaha and moved to WQAM tor of the National Association of given in honor of his 25th anniver- in 1956. Broadcasters, last week announced the opening of the second annual competi-

BROADCASTING, November 30, 1964 67 even if the dial is moved when the pre- the contest were announced on xrww. stations' ownership and management, selected station is playing, the station The winner was the queen from the and serves as the stations' statewide civ- will continue to play. When the button, school which cast the highest percentage ic leadership advisory group on public which picks out the preset station, is not of votes at the store. More than 2500 affairs programing. pressed down the radio performs as an ballots were cast and the contest was re- ordinary set. The receivers may be pur- named the "First Annual Queen of Area profile WSFA -TV Montgomery, chased with the insignia of a favorite Queen's Contest." Ala., has prepared a 23 -page market sports team on the front. profile book containing information in Annual dinner John H. Secondari, story, graph and pictures including food A princely idea Queens reigned in executive producer of news, special and drug operations in the station's cov- Cedar Rapids, Iowa, when xLWW and projects division of ABC -TV, was the erage area. Seifert's Apparel shop co-sponsored a speaker at the fourth annual Connecti- "Queen of Queen's" contest. As a teaser, cut Service Council dinner sponsored Hail to Cleveland Heller- Ferguson all homecoming queens of the high by WNHC- AM -FM -TV New Haven. The Inc., Hollywood, has been signed by the schools in Linn county received a dozen council was formed in 1958 covering Storer Broadcasting Co., Cleveland, to roses from Seibert's. After all schools the fields of religion, education, civic write an anthem for that Ohio city. had chosen their queens, the rules of affairs and business leadership by the Storer owns WJW-AM-FM-TV Cleveland.

FINANCIAL REPORTS

ness in large part to its "unique" posi- ations." Rollins acquired Orkin Exter- MGM shows profit tion of having "four successful network minating Co. last summer and recently programs on the air"-The Addams expanded its cosmetics business. for fiscal year Family (ABC), The Beverly Hillbillies, Six months ended Oct. 31: Petticoat Junction and Mr. Ed (all 1964 19 CBS). The firm also announced that its Earnings per share $0.81 $0.51 last week Revenues 13,374,413 4,252,750 Metro -Goldwyn -Mayer Inc. annual stockholders' meeting will be Net income 791,629 486,385 Shares outstanding 981,797 958,838 announced net earnings of more than held Dec. 18 in New York, $7 million for the fiscal year ended Aug. Year ended Aug. 31: 31, compared to a net loss of more than 1964 1963 $17 million during the previous fiscal Income per share $0.53 $0.20 Revenues 13,681,630 10,763,767 Screen Gems year. Income before taxes 687,434 272,408 reports Net income 327,434 122,408 The upswing in earnings was attrib- Shares outstanding 620,618 613,308 uted to increases in production and record 1st quarter distribution of motion pictures. The company also has established increased Rollins revenues up costs for motion pictures dis- Screen Gems Inc., New York, last residual week last year against the pictures' 214% in six months announced record earnings during tributed the subsequent release to television. In- first fiscal quarter ended Sept. 26. creased residuals on each picture re- Rollins Broadcasting Corp. last week Earnings increased 12% over the first of the previous fiscal year. leased in 1963 -64 enlarged the com- announced record revenues and earn- quarter pany's net profits during 1964 by $950,- ings for the six months ended Oct. 31, At last week's stockholders meeting, 000. with revenues up 214% and net earn- shareholders approved an increase in Robert H. O'Brien, president of ings up 63% over the same period last authorized stock to 7 million shares MGM, reported that the company has year. from 3.5 million shares. Also approved a backlog of post -1948 features that The firm's board of directors also was an option of 5,000 shares for Jackie have not yet been released to television. voted a 3 -to -1 split of both common Cooper, the actor and director who is The backlog is increased each year by and class B common stock. The split, vice president in charge of Screen Gems' new production, and will enable MGM if approved, will be effective Feb. 14, West Coast production studios. "to carry on the marketing of pictures 1965, on stock outstanding Jan. 25, Three months ended Sept. 26: in both the theatrical and television 1965. The 1964 1963 board wants to declare Earnings per shares $0.18 $76,9830.16 markets indefinitely," Mr. O'Brien said. quarterly dividends of 5 cents a share Gross income 57,162,444 64 Net income Fiscal year ended Aug. 31: on the new common and 21 cents a before taxes 1,107,000 1,009,000 share on the class B common stock. Net income 1964 1963 after taxes 577,000 515,000 Earnings per share $2.83 ($6.79) The board last week declared its regular 'Based on 3,173,000 shares outstanding. Revenues 171,360,000 136,219,990 Net income quarterly dividend of 121/2 cents on before taxes 17,624,000 ( 30,234,000) common and 614 cents on class B com- Net income Financial notes ... after taxes 7,390,000 ( 17,479,000) mon, so the new dividend on the split stock would amount to a 20% jump The board of directors of Walt Dis- ney Productions, Burbank, to 15 cents on common and 71 cents Calif., has Filmways net income on class B common. The dividends de- declared its regular quarterly cash divi- clared last week are payable Jan. 25, dend of 10 cents per share and its an- up 16% over last year 1965, to stockholders of record Dec. 24. nual stock dividend of 3 %. Both are The firm's stockholders at a meeting payable Jan. 1, 1965, to stockholders of Filmways Inc., New York, has re- Jan. 25 will vote on the split and on record Dec. 3. ported that its net income for its fiscal changing the company's name to Rollins Trans -Lux Corp., New York, last year ended Aug. 31 was 167% over Inc. O. Wayne Rollins, president of week announced a regular quarterly div- that of the previous year and increased the corporation, said that the name idend of 15 cents per share on common earnings were across the board. change "will represent a more mean- stock payable Dec. 10 to stockholders of Filmways attributed its fiscal friski- ingful portrayal of the company's oper- record on Dec. 4.

68 BROADCASTING, November 30, 1964 FATES & FORTUNES

BROADCAST ADVERTISING count at Guild, Bascom & Bonfigli, San de Nemours & Co., join Fuller & Smith Francisco, joins Botsford, Constantine & & Ross, Pittsburgh, as account execu- Donald L. Patrick and John S. Scan- McCarty, San Francisco, as account tives. lan elected VP's of Ted Bates & Co., executive on California Canners & August T. Lerch, New York. Mr. Patrick, formerly of Growers account. senior writer- producer Ogilvy, Bensen & Mather Inc., New Terry W. & on Rheingold beer ac- York, joined Ted Bates as account su- M. Seidel joins N. Ayer of pervisor in 1963. Mr. Scanlan, also Son, Hollywood, as media director count for J. Walter an account supervisor, joined Ted Bates Los Angeles region Plymouth Dealers Thompson Co., New Association account. York, joins Post- in 1961, after four years with Benton & Bowles, New York. Frank L. Hender- Keyes-Gardner, Chi- son, VP and manage- cago, as copy group Ira Sturtevant, VP, Foote, Cone & supervisor. He will be Belding, New York, appointed to newly ment supervisor at Sul- Mr. Lerch livan, Stauffer, Colwell assigned to Old Mil - created position of manager of copy waukee beer account. department. In addition to new respon- & Bayles, New York, sibilities, Mr. Sturtevant will continue named senior VP at Paul H. Klein, VP and copy director as copy group head on various General Kudner Agency, New of Bishopric- Green -Fielden Inc., Miami, York. agency. Rals- Foods and Menley & James brands, named creative director of tone Prince, formerly film producer for Savarin Coffee and Angostura bitters. Mr. Henderson Paul Bertellotti, formerly with Bauer - Florida Development Commission, ap- D. O. Fuller Jr. joins Dancer-Fitz- Black Co. and Mills, joins Mac - pointed radio and television director for gerald -Sample, New York, as VP and General & re- Bishopric- Green -Fielden. account supervisor. He was account su- Manus, John Adams, Chicago, as search associate. pervisor of C. J. LaRoche & Co., New Richard C. Ander- York, and before that VP and account Edwin Corley, Ednamay Fasano and son, VP in charge of group head, BBDO, that city. Alan Goldman, copywriters at Compton administration, Young Advertising, New York, promoted to & Rubicam, Chicago, Richard F. McGeary, assistant sales copy group heads. transfers to New York manager, appointed general sales man - office as head of me- ager of Krrx Los Angeles, and CBS Ra- Gene K. Foss, marketing VP of Grove dia relations division. dio Pacific Network. He succeeds Jim Laboratories Inc., St. Louis, appointed Ingraham, named general manager of VP, marketing of Golden Dipt -Meletio William C. Bren- with Lennen & KFRC San Francisco (see page 71). Corp., that city, subsidiary of DCA Mr. Anderson nan, Food Industries. Newell, joins New Jay Whalen, with wing New York York office of Needham, Louis & Bror- since 1962, appointed national sales Ed Walthers, VP and account super- by as senior writer. James F. Joiner, manager. visor at Botsford, Constantine & Mc- with Young & Rubicam, joins NL&B Wilson Seibert, VP and copy group Carty, San Francisco, joins Compton there as art director. head of J. Walter Thompson, New Advertising, that city, as creative director. John O. Leonard, with MacManus, York, appointed creative supervisor and John & Adams, Chicago, joins Need- member of editorial board. William R. Proctor Jr., on Nestle ac- ham, Louis & Brorby there as TV -radio Murray Klein appointed senior VP count, and Ross H. Tompkins, on Men- producer. Bruce T. Morgan, with Sidney for creative department at Smith /Green- nen account, appointed VP's of War- Clayton & Associates, joins NL&B as land Co., New York. Sandi Butchkiss wick & Legler, New York. assistant art director. named creative director and Michael William M. Tipping, Alice Dech Brooks, with Arndt, Pres- Mangano named copy chief at Smith/ account execu- ton, Chapin, Lamb & Keen, New York Greenland. tive on Best Foods division of Corn Products Co. account, named VP of advertising agency, joins Erwin Wasey, Robert O. Archer Jr., account execu- Lennen & Newell, New York. Ruthrauff & Ryan, that city, as account tive at Klau -Van Pietersom- Dunlap, executive. Chicago, joins Buchen Advertising, that S. Stephen Gilbert Jr., formerly with city, as account executive. General Electric Co. and Magnavox John Fenster, account executive at Co., and Jack L. Hughes, E. I. duPont WQXR New York, appointed eastern Chester R. Zemany, radio account executive at WAVY Portsmouth -Norfolk, Va., named sales coordinator at wxvK Virginia Beach, Va. /llore a decade l,onetruetive Servier Frank J. Martin, associate media di- grin of rector of Maxon Communications Inc., New York, named VP. io VJIOadcadtPr.1 and lue &oadcaeling 9ndaelr/ Edwin J. Howard joins Blair Radio, New York, as account executive. He was New York state district sales man- E. ager for Mill & Factory magazine. HOWARD STARK Kermit S. Imbrey, with Maxon Inc., joins Street & Finney, New York, as Brokern- Consultants account executives on Colgate -Palm- olive. 50 EAST 58TH STREET NEW YORK. N. Y. ELDORADO 5 -0405 James K. Hill, market research and client contact on Foremost Dairies ac-

BROADCASTING, November 30, 1964 69 sales manager of Prestige Representa- J. Robert Wick - tion Organization, New York radio sales strom, account execu- representatives. tive with Mathisson & f`ECR THE Nicholas Wedge and Louis Emman- Associates, Milwau- uele, copy supervisors, named VP's of kee, named national IMP RATINGS BBDO New York. advertising and sales promotion manager of IN THE. Daryl Laub, Midwest television per- Van Munching & Co., former, joins KEVE -AM-FM Golden Val- New York. ley- Minneapolis, as account executive. Mr. Wickstrom TWIN CITIES Mrs. Margaret In- Frank .Havore appointed sales promo- graham, formerly with Campbell -Mit- tion manager of KFWB Los Angeles. hun, named art director, and Mrs. Shir- He had served in similar positions with lee Finney, regional manager for Tup- Krrv(rv) and KNBc(rv), both Los An- perware Home Parties, assigned to com- geles. munity relations at Ball & Davidson, Mary M. Begtzos, formerly media Denver advertising agency. supervisor at Edward H. Weiss & Co. Dennis R. Israel, air -personality, ap- and supervisor of estimating at Leo pointed account executive at WFDF Burnett Co., Chicago, joins media de- Flint, Mich. partment of MacManus, John & Adams George W. Fee, account executive at that city. WFLA Tampa, Fla., named local sales John S. Coffey, VP, named director manager. at Weightman of marketing services William Ganley joins Harold H. Segal Inc., Philadelphia advertising agency. & Co., Boston broadcast representatives, Betty Koven, administrative manager as account executive. of West, Weir & Bartel, Los Angeles, named comptroller of Eisaman, Johns & THE MEDIA Laws Advertising, that city. WLOL.Z Hank Malfa, account executive at Walter E. Bartlett, Warwick & Legler, New York, and VP-TV of Crosley Stanley Turk, pharmaceutical editor of Broadcasting Corp., dp*51% Chain Store Age, drug editions, named elected president of account executive and merchandising Ohio Association of executive, respectively, at Cunningham Broadcasters, replac- & Walsh, New York. ing Mrs. Marianne IN AUDIENCE Campbell, WJEH Gal - ! John Holmes appointed television art lipolis. Other new of- director with McCann -Erickson, San Mr. Bartlett ficers: Reggie Martin, July -Aug. to Sept.-Oct., 8 a.m. to 6 p.m., Francisco. Mon. thru Fri. Hooper Survey. Submitted as WSPD Toledo, first VP; Collis Young, estimate only, not exact measurement. John Cabrera, on art staff of Doyle tacot Columbus, second VP. Dane Bernbach, New York, joins art Hayes Steward, commercial manager, staff of Fladell Advertising Associates, KTAR -AM Phoenix, elected president of WIN WITH that city. Metropolitan Phoenix Broadcasters. Sally Vandiver, account executive Other officers elected: Jack Willis, gen- WILOL with Lennen & Newell, Los Angeles, eral manager, ICHEP, VP and John Crow- appointed advertising and PR director ley, station manager, KPHO, secretary- of Van de Kamp's Holland Dutch Bak- treasurer. Named to board of directors: 3942 eries. John Redfield, general manager, KIFN, Jim Titus, general manager, KCAC, Bob Thi number computer -select d by Joseph B. Kennelley, Rate director of ad- . Data Division of Standard Zimmerman, station manager, Kam & Data Service, Inc. vertising and public relations for Na- Glendale, and retiring President Jim tional Technical Schools, Los Angeles, Ross, station manager, KOY. joins Koblitz Co., Los Angeles agency, as account executive. Tack Shigaki and Cecil Webb, ac- Shirley Tait Cox named art and media count executive in directors, respectively. sales department at KRON -TV San Francis- Fred R. Jones, & Co., with Lilenfeld co, named operations Chicago advertising agency, joins Gey- manager. He joined city, as account er, Morey, Ballard, that station in 1958 as executive. merchandising man- Walter L. Purcell, director of com- ager. Boyd Mullins, Mr. Webb munity services, DeKalb county, Ga., formerly KRoN -Tv ac- ABC joins George Crumbley Advertising, count executive and at present in same Atlanta, as executive VP for PR and capacity for CBS Films, San Francisco, BROADCASTING distributes more business counseling. returns to station succeeding Mr. Webb. PAID circulation annually than John M. Peters, head of own talent Allen G. McLellan, account executive the combined total of all other booking and management firm in Bing- at WAVY -TV Portsmouth -Norfolk, Va., publications in its field. hamton, N. Y., joins WFBC -FM Altoona, appointed executive VP and general Pa., as sales representative. manager of wxvK Virginia Beach, Va.

70 (FATES & FORTUNES BROADCASTING, November 30, 1964 R. E. (Pat) O'Brien, at one time gen- Other appointments: Donn B. Tatum, ONLY eral manager and part owner of KIUP VP, elected to board and executive Durango, Colo., returns to station as committee; Spencer C. Olen elected VP general manager. and general attorney, talent properties, copyrights and patents, and Richard T. James Ingraham, general sales man- Morrow, named VP and general at- ager of mix, Los Angeles, appointed torney, corporate and finance. general manager KFRC, San Francisco. He had been with KNx since 1958 and Edward Layton account executive for Don Lee Broad- Doyle, asistant pro- casting from 1952 to 1958. gram director of WBz Boston, named pro- Reverend Bill Mansdoerfer, named gram director for manager of KEAR(FM) San Francisco, WHO -TV Des Moines, ALBANY, GEORGIA ÍO non -commercial station. He will con- Iowa. tinue as director of communications for Family Radio Inc., owner of KEAR. Thomas D. Tannen- Mr. Doyle baum, VP in charge David A. Moss, of TV packaging and manager of WHWH executive assistant to Ray Stark, joins Princeton, N. J., elect- Wolper Productions Inc., Los Angeles, ed VP and general as VP and executive assistant to David manager of station. L. Wolper. William Kronick joins Wol- David H. Polinger, per to produce and direct "Washington appointed VP of U.S.A.," hour -long TV special to be Friendly Frost Inc., written by and to star columnist Art Buchwald. Mr. Moss Fresh Meadows, N.Y., Jeff Myrow, named associate in charge of broadcast producer of "The Way Out Men," first division. He joined Friendly Frost in of six hour -long "3M Specials" being 1961 as general manager of WTFM(FM) produced for ABC -TV. ONLY... WALBN reaches all of the Lake Success and WGLI -FM and WQMF Walter Kerr, drama critic of New both Babylon, all New York. rich 49 county area surrounding Al- York Herald- Tribune, signed to be host - bany! Contact Venard, Torbet & McCon- H. Stewart Corbett Jr., lending officer narrator on "Esso Theater USA," 13- nel, Inc., nationally... or, in the South, with Trust Co. of Georgia, named busi- week series being produced by Talent contact James S. Ayers Co....for cur- ness manager of Cox Cablevision Corp., Associates -Paramount Ltd., New York, rent availabilities! Atlanta. for airing in early 1965. Raymond E. Carow, General Manager. Tony C. Malara, sales manager at Fred Sayles joins WN,TU(Tv) Linden - WWNY and WCNY -TV Watertown, N. Y., Newark, N. J., as director of New named director of radio for Watertown Jersey programing for ch. 47 station operation of broadcast division of Wa- which expects to start operations in IN ROCHESTER, N. Y. tertown Daily Times. Mr. Malara spring. Mr. Sayles has done children's joined stations in 1957 as announcer programs on stations in New York area. and moved to sales department in 1961. Michael Mindlin Jr., who joined WH EC-IV Donald V. Taverner, president of Filmways Inc., Hollywood motion pic- wQED(Tv) and wQEx(Tv) both Pitts- ture and TV production company as burgh educational stations, elected presi- advertising and publicity director last dent of Eastern Educational (Televi- January, elected VP. He had worked sion) Network and re-elected to board abroad in production publicity assign- F/Kgr of trustees. He succeeds Hartford N. ments for several U. S. motion pictures again. Gunn, general manager of WGBH -TV before joining Filmways. Boston, named chairman of EEN. Fred King, in charge of production Walter L. Rubens, station and com- and music for WTCN -AM -TV Minneapo- C'Most Homes Reached lis-St. Paul, named program manager of mercial manager of KFDM -AM -TV Beau- CRMost Women mont, Tex., named president and gen- KEVE -AM -FM Golden Valley- Minneapo- eral manager of KOBE Las Cruces, lis. RMost Men N. M. Win Opie, formerly with Steve Allen Teenagers Harry T. Swanson, with Louis Quinn Show and Matinee Theater, named di- CE'Most Associates, Los Angeles, named direc- rector of ABC -TV's Les Crane Show. tor of development at KCET(TV), Los Joe Landis, producer- director for E. Angeles educational station. KNxr(TV) Los Angeles, named to pro- MOST Bee Baxter, VP of industrial com- duce 1965 Repertoire Workshop ser- for your TV ad dollar ies, a joint effort five munications, EMC Corp. St. Paul, ap- of CBS -owned ',Sion-On to Sign -Off, Mon. through Sun. pointed director television stations. ARO, March, 1964. (Audience measurement of development for data are estimates only- subject to defects unit WTHS -TV Miami. Paul Robinson, formerly limitations of source material and methods. national Hence, they may not be accurate of the true promotion manager for London Rec- audience.) PROGRAMING ords, named regional field manager, radio and TV artists relations for RCA Victor records, New York. WHEC -TV Channel 10 Roy O. Disney, president of Walt Dis- ROCHESTER, N. Y. Represented byHR ney Productions, Los Angeles, elected Jules Weill, western division manager Member, The Gannett Group to additional position of chairman. at J. Arthur Rank division of Universal

BROADCASTING, November 30, 1964 71 Pictures, named VP in charge of West Electric Products, New York. Patrick Coast office for Beth Brown Enterprises, J. Marrinan, director of marketing re- Los Angeles production firm. Sarnoff wins award search for Lord Baltimore Press, divi- of International Paper Co., named mar- Truman Walrod, Robert W. Sarnoff, chairman of mar- newscaster and night keting research specialist-consumer the board, NBC, has been chosen kets for Sylvania Electric Products. operations manager recipient of 1964 award for dis- for Fetzer Television, tinguished service in field of corn - Dr. Sam Mabuchi, Cadillac, Mich., named munications by Committee of Arts president of Panasonic director of continuity and Letters of University of Corp., subsidiary of and public affairs at Texas, Austin. Matsushita Electric Fetzer. Industrial Co. Ltd., named VP and head Mr. Walrod Mark Hathaway, producer- director at of newly formed prod- Radio and Television News Associa- KPIx(TV) San Francisco, appointed pro- uct engineering divi- tion of Southern California for 1965 duction manager, succeeding Walt Laid - sion of Sony Corp. of He succeeds Barney Miller of KNX Los law, named traffic and continuity di- America, New York. Angeles. Other officers: Ed Haddad, rector. New division will research and develop KPOL Los Angeles, VP, and Jacqueline future products for consumer and indus- Audrey Gellen Mass, associate pro- Brown, Bergen & Lee Public Relations, trial fields. ducer to David Susskind at Talent As- secretary- treasurer. sociates- Paramount Ltd., New York, re- Robert E. Deshon, executive VP and Robert J. Shafer, director of news, signs to complete first novel. general manager of Haldeman Pipe & WRCV -AM -TV Philadelphia, for past named general manager of Dean Baxter, staff announcer at WDAE three years, named manager of news, Supply Co., Pasadena, Tampa, Fla., named farm director of West Coast, at NBC. He replaces Arthur Allied Radio of California, wTVT(TV) Tampa -St. Petersburg, Fla. Wakelee who had been temporarily in division of Allied Radio Corp., Chicago electronics distributors. He replaces Barry Levinson, co- founder and VP post at Burbank, Calif., for past nine months. L. M. (Mack) Burchett who returns to of Savan-Levinson -Parker Inc., New Chicago as industrial division coordina- York, joins General Artists Corp., same Stan Burford joins KSFO San Fran- tor. city, as VP, literary division. cisco as helicopter reporter and newsman. Oliver Bjerke, West Coast Manufac- Ken Garland, with WJAR Providence, turer's representative, joins Sarkes Tar - R. I., joins WINS New York, in early Paul M. Weyrich, with Milwaukee zian Inc., Bloomington, Ind., as region- December, as host of 5:30 -9:00 a.m. Sentinel, joins WISN -TV Milwaukee as al manager for six western states for show. reporter and announcer. Sue Riorden, broadcast equipment division. His head- Joel Sebastian, disk jockey on wxYz promotion writer for WTMJ Milwaukee, quarters will be in Santa Clara, Calif. named reporter and writer for WISN -TV. Detroit, joins WINS New York, in same John F. Jordan, sales manager of capacity. Thomas E. Lague, with WCTC -AM -FM NARDA Microwave Corp., Plainview, New Brunswick, N. J., joins WEEI -AM- Frances N. Y., named marketing manager, with Stevenson, continuity direc- FM Boston as newswriter-reporter. tor of WNLC New London, Conn., joins responsibility for product sales, distribution and advertising. KSFO San Francisco, as copywriter. EQUIPMENT & ENGINEERING Frederick J. Cud - Tom W. Moore, district manager of Bill M. Reynolds, Idea Research and Development Corp., lipp, manager of pro- national radio key ac- fessional products at Santa Rosa, Calif., joins Walter Schwim- counts sales manager mer Inc., Chicago, as director of sales CBS Laboratories Inc., for Admiral Sales named manager, pro- for Let's Go to the Races, half -hour tel- Corp., named man- evision program. fessional products di- ager- special accounts vision of Harvey Ra- NEWS for Sylvania Home & dio Co., New York Commercial Electron- electronics distributor. Clete Roberts, newsman at KHJ -TV ics Corp., marketing . Cudlipp Mr. Reynolds Louveer H. Stanz, Los Angeles, elected president of the subsidiary of Sylvania chief engineer, WBJA -TV Binghamton, N.Y., elected VP of WBJA -TV Inc. Louis Haber, treasurer, and Theodore W. Buchter, assistant to president, named VP's of Olympic Radio and Tel- evision division of Lear Siegler Inc., New York. FANFARE

John C. Burpee, United Press International news produces! promotion manager of WLWC(TV) Cincinnati, promoted to director of public relations and advertising for Cros - ley Broadcasting Co., owner of WLwc. He joined wt.wc in 1961 Mr. Burpee from WJAR -TV Provi-

72 (FATES & FORTUNES) BROADCASTING, November 30, 1964 dence, R. I. where he had been promo- Robert Lewis Shayon, radio and tele- tion manager. vision critic for Saturday Review, ap- Ted Hallock and Gene Zarones form Clay killed in Congo pointed associate in communications for partnership of Hallock -Zarones Co., University of Pennsylvania's Annenberg Portland, Ore., public relations, adver- George Clay, School of Communications. tising, and marketing service firm. Com- African affairs pany will serve accounts now held by editor for NBC DEATHS Ted Hallock public relations firm. Mr. News, killed Roy W. Howard, 81, chairman of ex- Zarones has been director of marketing Nov. 24 in an ecutive committee of Scripps- Howard for Rodgers Organ Company, Hillsboro, ambush near Newspapers, died Nov. 20 at Doctors Ore., electronic firm. Stanleyville in hospital, New York, after heart attack. while Evelyn Kert, formerly with Supreme Congo Scripps- Howard Broadcasting Co. is covering move- Headquarters of the Allied Powers Eu- Mr. Clay licensee of WEws(TV) Cleveland, wceo- rope, Paris, named director of publicity ments of Congo- AM-FM-TV Cincinnati, WMC, WMCF(FM) marching and public relations for KBCA(FM) Los lese mercenary troops and WMCT(TV) Memphis, wPTv(Tv) Angeles. towards Stanleyville. He joined Palm Beach, Fla., and WNOX Knoxville, NBC News as correspondent in Tenn. Among survivors are his widow, Charles A. Batson, VP and director 1960 and worked for several news Margaret; son, Jack, president of of The Broadcasting Co. of the South, organizations in Africa before Scripps - Howard Newspapers and and managing director WIS -TV of its Co- that time. Scripps- Howard Broadcasting Co., and lumbia S. C., elected president of Co- daughter, Mrs. Jane Perkins. lumbia Chamber of Commerce for 1965. Max Alexander, 56, co- owner, M & A H. Hayhurst Ltd., Toronto agency. Alexander Productions, TV program Charles R. Beacham, VP- marketing distributor, died at his Beverly Hills of Ford William Stoekel, VP of Standard Motor Co., awarded 1964 Hu- home of heart attack Nov. 22. Native man Relations Award by broadcasting Broadcast Sales, Toronto, named gen- of Germany, he came to U. S. at 16 to and advertising division eral sales manager of CKTB St. Cath- of American join Universal Pictures, founded by his Jewish Committee's Appeal for arines, Ont. Human uncle, Carl Laemmle. With his brother, Relations. It will be presented at din- A. D. Wiebe named film production Arthur, he formed movie producing ner on Dec. 2. manager of moo-Tv Prince George, company 33 years ago and their TV Leonard Burkat named VP in charge B. C. Robert A. McGavin, formerly film distributing firm 15 years ago. of newly organized creative and infor- with CHEK -TV Victoria, B.C., and CHAN - Edward Armour Byron, 59, creator mation services department, TV Vancouver, B. C., appointed director formed by of Mr. District Attorney and pioneer in combination of public relations, infor- Of CKPG -TV. radio drama, died Nov. 21 cancer in mation services and creative of services of West Columbia Records, Veteran's Hospital, Haven, Conn. New York. John ALLIED FIELDS For many years head of Ed Byron Pro- Kurland remains as director of public ductions, he joined NBC in 1960 as ac- relations and information services. A. Ross MacGregor has joined Dan- count executive in special program sales iels & Associates, Denver community department. He left NBC this year to INTERNATIONAL antenna TV brokerage firm. His duties help revive radio drama at ABC, New will be in systems operation and finan- York, with series called Theater Five. Sully Ginsler joins cial management. He operated and Among survivors are his widow, Cath- United Artists Asso- partly owned Lakehead Videon, a 11,- erine, and two sons. 000- subscriber CATV in Port Arthur, ciated as general man- Richard King, 35, writer ABC Ontario. in -TV ager- syndication, Can- promotion department in Hollywood, ada. was He Canadi- Robert D. Holland, VP for finance died Nov. 14 in San Bernardino County an director of sales for and administration of C -E -I -R Inc., hospital of injuries sustained in traffic Seven Arts Associated Beltsville, Md., named executive VP accident previous weekend. Mr. King for past two years. succeeding George W. Dick, elected formerly was assistant advertising di- Mr. Ginsler S. L. Chapman, as- president of American Research Bureau rector for television of Lever Brothers sistant advertising and (BROADCASTING, Nov., 23). Co., Canada. sales promotion manager of Studebaker of Canada Ltd., Hamilton, Ont., named director of advertising. Jacques M. Goulet, with Montreal Gazette, named commercial director of -rar IMPROVE YOUR cxcv Quebec City, Que. Yvan Frenette, for past six years at cHLT-AM -TV Sher- FM brooke, Que., joins cxcv as program COVERAGE manager. Broaden your FM Market Ed Hausman appointed manager of Field- promotion department of CTV Televi- V with the New Gates sion Network Ltd., Toronto. Vertical type Proven Antennas. Cycloid national sales 300- G Horizontal Bruce Masters named Antenna manager of CFRB and CKFM(FM) To- Antenna ronto. HAP RIS GATES RA01O COMPANY Jack Allanach, editorial assistant of INTERTYPE A Subsidiary of Horris- Intertype Corporation ILLINOIS, 62302 CTV Television Ltd., Toronto, Ont., con li.on All OM OUINCY, joins public relations department of F.

BROADCASTING, November 30, 1964 73 INTERNATIONAL

not expect to satisfy everyone all of the time. During the year it was sometimes ITA reports its audience growth criticized for being too liberal or even too lax in its interpretation of its duties Claims 62% of viewing time in homes able to receive and occasionally also for being too re- strictive. In a free society it could both British networks was spent watching its shows hardly have been otherwise." The television companies produced The average size of audience for in March 1964 over 60% of homes 66% of total program input. This was Britain's commercial television network with TV had their sets on. This meant the largest percentage of any television from 7:30 to 10:30 p.m. each day was about eight million out of a total of 13 network in Europe. Approximately 13.3 million in March 1964 compared million homes able to watch both chan- 21.6% was American material. Over with 12.5 million in March 1963 the nels. Between 10 and 11 p.m. the the network as a whole American pro- Independent Television Authority re- number of homes viewing was about grams occupied 12.5% of total time. ports for the year ended March 31, 7.5 million. Between 7 and 10 p.m. ITA regulations prohibit the transmis- 1964. The most popular programs of- about 80% or 10 million homes were sion of more than 10 hours a week of ten had more than 20 million viewers. watching. imported material, and over each quar- According to figures provided by On programing control the ITA re- ter such imports must not average more Television Audience Measurement Ltd., port says that the authority, acting on than nine-and -a -half hours a week of 62% of the time spent watching tele- advance information, called for scripts which not more that nine hours may be vision in homes able to view both BBC - which seemed likely to violate good "normal entertainment material." TV and the commercial network was taste and impartiality. In some cases Export sales of programs made by devoted to the commercial network. such programs were previewed and network companies were up 50% over At the end of March 1964 over 51 there were some occasions when the the previous year with 22,000 programs million people, 97% of the population, authority intervened to prohibit viola- sold to over 70 countries. lived in areas covered by ITA's 22 tions in drama and documentary pro- Some 7,000 sales were made to Com- transmitters. Of these, over 39.5 million grams. But, says the report, such inter- monwealth countries including: Aus- people had TV sets. The report shows ventions were rare in relation to total tralia 3,000, Canada 1,200 and Nigeria the progressive increase in population output and were never on such a scale 700. There were over 1,500 sales to coverage and in the number and pro- or of such a severity as could be said to Western Europe, 300 to Eastern Europe, portion of homes with sets able to tune hamstring creative artists. "Wrong im- 1,200 sales to the U. S. and 3,300 to into network programs. Figures given pressions are apt to be formed on this Latin American countries. were: part of the authority's work depending Over the 1963 -64 season the average on people's own attitude towards [pro- hourly amount of spot advertising, the Cumulative Population Coverage gram regulation]. The authority does only kind permitted, was 4.8 minutes. At end of Thousands population Between 7 and 10 p.m. the average was 1955 12,290 24 6.5 minutes. 1956 30,116 59 The authority's total income, most of 1957 33,666 66 it payments from TV companies, was 1958 38,900 76 GAB supports Lee idea $17,411,178. For the third year it had 1959 44,366 86 its 1960 45,016 88 to hand over part of profit to the na- 1961 48,587 94 The Georgia Association of tional treasury. Out of this year's $5,- 1962 51,299 97 Broadcasters last week seconded 282,720 profit ITA was ordered to pay 1963 51,299 97 a motion by Jack Lee, WSAZ -AM- $1,120,000. March 1964 51,299 97 TV Huntington, W. Va., that for- source: ITA eign broadcasters be placed for World markets vs. Number of Homes Able to Tune In training in small American sta- To tions (BROADCASTING, . the Commercial Network Nov. 23 ) national markets % of % of Mr. Lee suggested this program At end of Thousands TV homes all homes be implemented at the local level 1955 495 30.8 12.5 by state associations of broadcast- Donald W. Coyle, president of ABC 1956 2,656 53.3 25.8 ers, and GAB volunteered to be International Television Inc., last week 1957 4,684 69.2 39.6 the first to take part. urged television advertisers to think in 1958 6,540 75.9 46.6 The GAB noted that many 1959 8,605 80.8 55.2 terms of world markets rather than 1960 10,292 87.0 65.4 problems would have to be over- national markets. come to make a 1961 11,282 88.3 68.9 success of the Mr. Coyle predicted that a global 1962 12,330 90.6 73.2 plan and said "we might have to communications network will emerge in 1963 12,960 91.0 75.5 get some special help" from the the next five years. He said that the net- March 1964 13,072 91.2 76.1 FCC. The estimated GAB was the center of work will carry commercial television a small storm of controversy source: TAM last programs throughout the world. year when it attempted to arrange During the 12 months covered by the an international conference with The ABC International president report homes with a choice of channels some of the same aims as Mr. made his comments in connection with averaged between three -and-a -half hours Lee's proposal. The plan was the fifth anniversary of ABC Interna- and five hours a day of viewing. Time scuttled after criticism from the tional, which ABC says is the world's was shared, on average, 62% on the National Association of Broad- largest organization for international commercial network, 38% BBC -TV. casters (BROADCASTING, Aug. 26, commercial television. It is affiliated The average number of people viewing 1963). with 53 independent ABC Worldvision each TV set during evening hours was stations in 23 countries. 2.2. By 7 p.m. on the average evening ABC International serves its World-

74 BROADCASTING, November 30, 1964 vision member stations as program pur- has opposed commercial local radio. 5 stations, 2 agencies chasing agent and international sales Another factor is that the 1962 Pilking- representative. It offers technical as- ton Committee report, which considered get awards for spots sistance, financial support and, if re- the whole broadcasting setup in Britain, quested, counsel in program policy and came out in favor of a BBC-operated administration. Cxov Kelowna, B.C., and CJMT Chi- local radio system. coutimi, Que., were awarded trophies The organization purchased more When BBC gave evidence on local at the Second Canadian Radio Com- than $10 million worth of programs for radio to the committee in 1961 it said mercials Festivals in Toronto for the stations outside the United States in that its complete network would con- best commercials written by English and 1963, and the total is expected to go sist of between 80 and 90 stations with French-language stations, respectively, higher this year, officials said. an average of 18 a year being con- in cities of up 100,000 population. Shortly after ABC International was to structed. It estimated that each would The festival was the Radio created, associated stations formed the sponsored by cost about $49,000 to build and annual and Television Executives Club and the Central American Television Network, operating costs would be about $78,- Radio Sales Bureau, with head- described as the world's first interna- both 400. Costs would probably be much quarters in Toronto. tional commercial network. It repre- higher now. sents 14 stations in Central America. Crum Toronto and CKvL Verdun, ABC International is a subsidiary of Que., (Montreal suburb) won trophies American Broadcasting- Paramount The- Abroad in brief ... for stations in cities of over 100,000 population. CKLC Kingston, Ont., was aters Inc. Adds firms Fuller & Smith & Ross, the only winner in the public service New York, has acquired an interest in commercials category. BBC plans local radio Foreign Advertising & Service Bureau Inc., an international advertising agen- McKim Advertising Ltd., Toronto, network for Britain cy, and its affiliated public relations for English, and McCann- Erickson company, Communications Worldwide Canada Ltd., Montreal, for French, Inc. The companies will be known as were the agency winners for the best BBC has drawn up plans for a local commercials. radio network throughout Britain with FSR- Foreign Advertising & Service Bu- reau Inc., and FSR- The festival audience heard and voted each station serving a small community. Communications Worldwide on commercials from a large number of The corporation hopes the network will Inc., and will operate as FSR's international arm. Canadian stations, heard how prize- be authorized by the government in the near winning commercials were developed future. New view CBFCT(TV) Cheticamp, and produced, and also heard prize- This was revealed by BBC Director N. S., has started operations on chan- winning U. S. commercials. of Sound Broadcasting Frank Gillard, nel 10 as the first French -language at the annual dinner of the Radio and television station in that province. The Television Retailers' Association in Lon- station will carry programs, via micro- don. wave, from cBAFT(TV) Moncton, N. B., Local radio would soon be found as and will serve as a relay station for LP's LP's LP's LP's LP's LP's cBFcT -1(Tv) at in valuable and indispensable to commu- Grindstone Island L P's nity life as local newspapers, he said. the Magdalen Islands group in the Gulf LP's Apart from its ability to interest and of St. Lawrence. MR. STATION OWNER: LP's involve every citizen in daily issues of LP's local life, the local station would be- Agency bought Baker Advertising, Here is our answer to your problem, Toronto, has purchased Schneider, Car- L P's come a key component in the educa- LP's tional system of a city or town. don Ltd., Montreal. Harry Schneider is the new manager of Baker's Montreal LP's BBC's hopes for government WHERE approval office. The 29 Schneider, Cardon ac- LP's of its plans may well be based on the counts, with an annual billing of $2 mil- LP's change TO PUT of administration following the lion, move to Baker. LP's general election. Labor Party policy LP's LP's Building bids Canadian Broadcasting LP's Corp. has called for bids for construc- F 0 LP's WRCB - TV tion of two television studios and offices LP's for its new TV station at Quebec City. LP's CHATTANOOGA The two -story building was designed by LP's the CBC's architectural and engineering L P's staff. LP's LP's Model GS4812 Shown LP's New rep Granada TV Network, one LP's of Britain's major TV companies, has r3 appointed L P's Informations et Publicite, Model GS2412 - 24" wide - $69.50 L P's PROVEN Paris, as exclusive time sales representative for France, Benelux and West Ger- Model GS3612 - 36" wide - $84.50 LP's SUPERIORITY many. LP's Model GS4812 - 48" wide - $99.50 LP's Wales LP's IN HOMES Diversification Television and Prices include Crating & Freight prepaid DELIVERED! West Ltd., the commercial TV company LP's that covers southern Wales and western by motor truck anywhere in U.S.A. LP's England, has bought 26% of the com- 5% Discount If Check Accompanies Order LP's A $9 mon stock of CAG Publicity Ltd., Car- LP's diff, for 90,630 nonvoting TWW com- GRINNAN FIXTURE CO. LP's RUST CRAFT mon 35 cents stock. Main business of LP's STATION MINERVA, OHIO CAG is renting billboards to advertisers. LP's

BROADCASTING, November 30, 1964 75 The powerful PR job TV can do abroad SATELLITE ADVANCES DICTATE NEED FOR IMMEDIATE DECISIONS

DATELINE ALL TV NATIONS: a special amazingly and suddenly, just a nice instant transmission of what is happen- report by William Dozier, president of middle -aged housewife and mother. ing in France, Italy, Japan, England, or Greenway Productions, Hollywood, and Mrs. Jacqueline Kennedy, in a com- wherever earth stations are set up to former executive of CBS -TV, Screen pletely different way, was a great force receive the picture. Gems and various film companies. for international goodwill with her dig- Telstar has been called by newsmen nity, her soft -spoken manner, and her "a switchboard in the sky." Through it, Ever since the satellite, Echo I, made diplomatic adeptness in any and all on Jan. 29, 1964, the U. S. networks possible the first space phone conversa- situations. carried an historic twenty -three minutes tion four years ago, the world has been If we do not fully develop television's of TV coverage of the Winter Olympics talking about the possibilities of inter- international potential, we shall be over- at Innsbruck, Austria. national television. Every day this new looking one of the greatest opportunities On Aug. 19 of this year, Syncom, the wonder of our world takes on more presented to the world since the inven- Hughes Aircraft satellite, was launched exciting aspects. But, thrilling as its tion of the printing press. from Cape Kennedy. So named because technological, scientific and commercial President Kennedy, when signing the it flies in synchronous speed with the aspects are, it has another that is in- Satellite Communications Bill into law earth's rotation, Syncom differs from finitely more exciting-its potential as on Aug. 31, 1962, said "It promises Bell Telephone's Telstar I and II and a force for promoting warmth and un- significant benefits to our people and to RCA's Relay II, in that it is a high - derstanding among the people of the the whole world. Its purpose is to estab- altitude satellite -some 23,000 miles world. lish a commercial communications sys- above the earth. It is Syncom that re- I officiated as a judge of the last Miss tem which will serve our needs and layed the Olympic Games coverage in Universe contest at Miami Beach. Now October between Japan and the United anything more widely divergent than in- States. ternational goodwill and international It is estimated that by 1967 or 1968 good measurements can hardly be imag- we will have a workable satellite net- ined -but wait! One of the things that work. What shall we do with this mag- impressed me deeply, over and above nificent tool? We can entertain and in- the beauty, poise, and general excel- struct, we can inspire and educate. Or lence of the contestants, was their com- we can fail so drastically in developing plete equanimity-their camaraderie, its "hands across the stratosphere" pos- their acceptance of their differences, sibilities that we will become bogged their appreciation of their similarities. down in transworld situation comedies, There was a concentration of goodwill or their equivalent, programwise. The among them that was a source of won- thought of a raucous laugh track being der and delight to me. bounced off a satellite some thousands Not only was this beautiful to see of miles above the earth, magnified bil- in Miami Beach, but it was imprinted lions of times and relayed back to earth, also on the international mind. A friend is almost more than the mind can bear. wrote me of watching the contest in An Immense Potential Like Shakes- Tokyo - probably via video tape, since peare's Gratiano, international TV can I told was am it not received by Telstar. "speak an infinite deal of nothing," or Next it will be! year, probably it can change and bless our world. Interest or Indifference? Are we ex- cited enough over satellite communica- It is thrilling to think of viewing tions and international television? I Olympic games from Japan, opera from don't think so. La Scala, ballet from Moscow or Lon- Consider not only its potential for don, via satellite. But as far as in- the promoting of international goodwill, Greenway's Dozier fluencing our neighbors internationally but also for combatting international A challenge with great reward is concerned, this type of event falls the real potential. bad will. There is something about the short of The per- intimacy of television that brushes away those of other countries, and contribute sonal, individual impact simply is not or diminishes the barriers of language to world peace and understanding." there. Perhaps it can be transmitted and custom. Watching in the relaxed "Getting to know you," as the song through interviews with individual per- and private atmosphere of his own goes. Isn't that one of the secrets of formers, but by and large it is the group home, the viewer has a tendency to see goodwill and understanding? No won- or team image that dominates. even remote international figures in a der a Bell Telephone spokesman has My conception of personal impact personal light. called the satellite communications pro- and projection of a national image An illustration of this is the great gram "the next big breakthrough, from would be something along the lines of impact made by Mrs. Khrushchev on the standpoint of exchange of informa- an international College Bowl, where the American television audience when tion on human beings the world over." young people from universities and col- she and the premier visited a year or so It is, in effect, "instant public relations." leges around the world would meet and ago. The common denominator of TV When continuous programing is put compete on an educational and academ- reduced her from the status of an un- into effect, through a considerably larger ic basis. Or an international Meet the known quantity in human mathematics number of satellites than we now have Press, or Person to Person, or Password. to the simplest and most understand- in orbit, but in not nearly so distant The possibilities are limitless. able of human equations. She became, a future as some think, we will have Most of us are intensely global in our

76 (INTERNATIONAL) BROADCASTING, November 30, 1964 thinking. Americans have seen the bourne. It's the third acquisition of a value of the personal touch in interna- foreign agency within a year for FC&B tional matters demonstrated through Canadian ad revenue up following those of FCB Radar, Milan, such organizations as the Peace Corps, Italy and FCB Balling, Copenhagen, the exchange student programs, the sis- Radio and television national Denmark. ter city programs, and the comparatively advertising were both up during The new agency, to be called B. C. J. new International Executive Corps, August in Canada, bringing totals P.- Foote, Cone & Belding, bills over which sends retired business executives for the January- August period for $5.6 million annually. FC&B Board to assist, in an advisory capacity, small both media up considerably over Chairman Robert F. Carney said the companies in the world's developing the 1963 period. move represents another step in a long - nations. Radio advertising in the first range program to establish an interna- Through that "switchboard in the eight months of this year totalled tional network of agencies. sky" we can hope to achieve what Ar- $17,618,463, against $15,381,222 nold Toynbee envisioned at the launch- in the 1963 period. Television International film sales .. ing of the first Telstar: "to expand the advertising amounted to $45,634,- circle of everyone's personal acquaint- 029 this year against $38,377,405 The Defenders, The Doctors and the ances to a worldwide range," which, he last year, according to figures of Nurses (CBS Films) : Nippon Hoso reminds us, is "the very thing we most Elliott- Haynes Ltd., Toronto mar- Kyokai, Tokyo. ket research firm. need in the dangerous chapter of his- The Richard Boone Show (NBC In- tory through which we are now passing." Foods and food product adver- ternational): tisers were Finnish TV; Montecarlo Newton Minow, former chairman of largest in both media, TV, Uruguay; Bayerische Rundfunk- accounting for the FCC, has spoken of the influence of $4,544,486 this sehen, Germany; Telepool GmbH, year ($4,432,410 satellite communications, specifically last year) in ra- Germany; Sveriges Radio, Sweden, and dio, Telstar, in giving us "increased oppor- and $11,947,142 this year wsNT(Tv) Newfoundland. tunities to improve the flow of informa- ($8,769,140 last year) in televi- tion among all nations, to surmount the sion. Laramie (NBC International): Tele- walls of ignorance and prejudice, and to vision de Colima, Mexico; WDR -Fern- use mass communications to avoid mass sehen, Germany; Telepool GmbH, destruction." Instruction or destruction, Austria and Schweizerische Radio und inspiration or expiration -it's up to us. subject to laughter, tears, and tantrums. Fernsehgesellschaft, Switzerland. Plans for a global network have been Said Goethe, "If you inquire what the 40/64's, 30/61's and 30/62's (MGM - projected at meetings in London, Rome people here are like, I must answer TV) : CJON -TV St. John's, Nfld. and Bonn. In America the Communica- 'The same as everywhere!' " tions Satellite Corporation has been That is why the system of satellite 30/63's (MGM -TV): CLAN -TV Van- established by Congress "to develop communications, that "little star that couver, B. C.; CJON -TV St. John's, Nfld. and operate, in cooperation with foreign harms nobody and contains the virtue nations, a commercial system of com- of union and understanding," which is munications satellites for telephone, how the Vatican has described Telstar, telegraph, television, photographic and for your tower can become the great common denom- ROHN other media." inator of our world -if we will only let requirements Unmeasurable Factors There has it and encourage it! i been talk about the mental capacity of the average TV viewer, and if we are not careful we will find this slap -happy Scottish firm set to theorizing being resumed on a global A complete tower scale. In my opinion, nationally or inter- start chain of stations erection service nationally, there is no average viewer, that has these and there is no average taste, because A company has been formed to op- special advantages: viewers have moods, and tastes vary erate a chain of commercial radio sta- with moods. tions in Scotland, if and when it gets DEPENDABILITY You might as well say people like government permission. Heading the comedy on Mondays rather than on company, which is called City and V RELIABILITY Sundays, as to say unequivocally that County Commercial Radio (Scotland) V COMPLETE the average viewer likes one type of Ltd., is Sir Andrew Murray, a former program better than another. When the lord provost of Edinburgh. ENGINEERING businessman, whether in Hong Kong, Options have been taken on studio V COAST TO COAST Hollywood or the Bahamas, comes home buildings in Glasgow, Aberdeen, Edin- SERVICE weary from a day of tensions and frus- burgh and Dundee. The company is may trations, he find light comedy to ready to spend $560,000 to go on the air. Be sure to. obtain price quota- his taste when he relaxes in front of the Managing director is T. V. Shields, a tions and engineering assist. TV set. The same man on the follow- Glasgow publicity executive and former once for your complete tower ing night, who has perhaps been stim- publicity needs from America's foremost manager of Scottish Television tower erection service. ulated rather than exhausted by the Ltd. He estimates time on the stations day's experiences, may search the chan- will cost $16.80 a minute. nels for something weightier than con- nubial conniptions or hillbilly hilarity. So just as I do not feel it is sensible FC &B buys Aussie agency to attempt to read the minds of viewers in my own country, neither do I believe Foote, Cone & Belding has announced you can catalog the international men- the acquisition of an Australian adver- tality. From Panama to Poland, from tising agency: Briggs, Canny, James & ROHN SYSTEMS, INC. Nicaragua to Nigeria, people are people, Paramor Pty. Ltd. of Sydney and Mel- 6716 W. Plank Road Peoria, Illinois

BROADCASTING, November 30, 1964 77 FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As by BROADCASTING, Nov. Mr. Sheppard is employe of Dept. of Army. Estimated construction cost $86,905; first compiled Mr. Stamler is investment consultant. Mr. year operating cost $37,000: revenue $25.000. 19 through Nov. 24 and based on Sl- Shiflett is high school counsellor. Action Principal: James A. Noe Sr. (100 %). Mr. Noe Nov. 18. owns KNOE -AM -TV Monroe, La., and WNOE ings, authorizations and other actions of New Orleans. Ann. Nov. 17. the FCC during that period. APPLICATIONS Frostburg, Md.- Western Maryland Broad- Burney, Calif. -R. L. Hansen. 1250 kc, 1 casting Co. 105.3 mc, channel 287, 12.9 kw. This department includes data on new kw, D. P.O. address 305 North Howard Ant. height above average terrain 825 feet. stations, changes in existing stations, Street, Alturas, Calif. Estimated construc- P.O. address 74, Frostburg. Estimated con- tion cost (g3,000; first year operating cost struction cost $29,200; first year operating ownership changes, hearing cases, rules $36,000; revenue $48,000. Principal: R. L. cost $11,850; revenue $18,200. Principal: D. C. Hansen. Mr. Hansen is employed at KDOV Loughry (100 %). Mr. Loughry is licensee of and standards changes, and routine Medford, Ore. Ann. Nov. 17. WFRB Frostburg. Ann. Nov. 19. roundup of other commission activity. Natchez, Miss. - Twin-States Radio Inc. Alamogordo, N. M. -Fred Kaysbier. 94.3 1390 kc, 5 kw, D. P.O. address Box 546, mc, channel 232, 500 w. Ant. height above Abbreviations: Ann. -announced. ant. -an- Brookhaven, Miss. Estimated construction average terrain minus 1,000 feet. P.O. ad- tenna. aur.- aural. CATV- community an- cost $37,306; first year operating cost $43,200; dress 719 Tenth Street, Alamogordo. Esti- revenue $50,000. Principals: Carey D. Mathis mated construction cost $3,256; first year tenna television. CH- critical hours. CP- Mr. construction permit. D -day. DA-direction- Jr. (40 %), James D. Miller (40 %) and Aubrey operating cost $15,000; revenue $20,000. al antenna. ERP- effective radiated power. H. Felder (20 %). Mr. Felder owns WJMB Kaysbier has arranged to purchase existing kc- kilocycles. kw- kilowatts. LS -local sun- Brookhaven. Ann. Nov. 16. facilities of KQDI Alamogordo. Ann. Nov. 9. N Yadkinville, N. C.- Yadkin Broadcasting Guayama, P. R.- Guayama Broadcasting set. mc- megacycles. mod. -modification. Inc. 106.9 mc, channel 295, 25 kw. Ant. height -night. SCA- subsidiary communications Inc. 1130 kc, 1 kw, D. P.O. address Yadkin- authorization. SH- specifled hours. SSA- ville. Estimated construction cost $25,237: above average terrain minus 242.1 feet. P.O. special service authorization. STA- special first year operating cost $36,000; revenue address Box 615, Guayama. Estimated contemporary authorization. trans.-transmitter. $45,000. Principals: Harry D. Dunnagan struction cost $25,000; first year operating UHF-ultra high frequency. unl.- unlimited (52 %), Carlisle B. Hughes Jr., Clyde G. cost $13,000; revenue $25,000. Principals: hours. VHF-very frequency. vis- Reavis and H. Smith Williams (each 16 %). Rafael F. Gonzalez (75 %), Gumersindo visual. watts. educational. Mr. Dunnagan is account executive for Codero Jr. (20 %) and Lupercia G. Fuster w- - WFMY -TV Greensboro, N. C. Mr. Williams (5 %). Applicant is licensee of WXRF is attorney. Ann. Nov. 20. Guayama. Ann. Nov. 16. New TV stations Brownsville, Tenn. - Brownsville Broad- casting Co. 95.3 mc, channel 237A, 3 kw. Ant. APPLICATION Existing AM stations height above average terrain 159 feet. P.O. Boulder City, Nev. -Vegas Valley Broad- address Box 198, Brownsville. Estimated con- casting Co. VHF channel 4 (66 -72 mc); ERP ACTION BY FCC struction cost $11,372; first year operating 100 kw vis., 20 kw aur. Ant. height above By decision, commission (1) granted ap- cost $5,000; revenue $6,000. Principal: Roy average terrain 1,390 feet, above ground plication of Radio Associates Inc. to change Davis (100 %). Mr. Davis is licensee of WBHT 468.8 feet. P.O. address 154 Water Street, facilities of WEER Warrenton Va., from Brownsville. Ann. Nov. 19. Henderson, Nev. First year operating cost 1570 kc, 500 w, D, to 1250 kc, 1 lcw, D, con- Paris, Tex. -KPLT Inc. 99.3 mc, channel $390,000; revenue $420,000. Studio and trans. ditioned to precluding pre -sunrise operation 257A, 3 kw. Ant. height above average ter- locations both Boulder City. Geographic co- with daytime facilities, and (2) denied ap- rain 176 feet. P.O. address Box 235, Paris. ordinates 35° 58. 24,, north latitude, 114° 55 plication of WNOW Inc. to increase power Estimated construction cost $11,419; first 31 west longitude. Type trans. RCA TT- of WNOW York, Pa., from 1 kw to 5 kw, year operating cost $1,200; revenue $3,600. 25DL, type ant. RCA TF -5CM. Legal counsel with DA, continued operation on 1250 kc, D; Principals: Jeff Methven (10 %) and Clifford Wilner & Bergson; consulting engineer Jules also, granted in part motion by WNOW to B. Marshall (90 %). Applicant is licensee of Cohen & Associates, both Washington. Prin- correct transcript of oral argument. Com- KPLT Paris. Ann. Nov. 16. cipals: Robert J. Moore (50 %) and Joseph F. missioners Hyde, Cox and Loevinger not McDonald Jr. and Maury Stevens (each participating. Action Nov. 18. Existing FM stations 25 %). Mr. Stevens has 33!,% interest in Associated Services, Las Vegas advertising New FM stations ACTION BY FCC firm. Mr. McDonald is attorney. Mr. Moore Commission by has various business interests in Henderson ACTION BY FCC granted request Func- Ann. Nov. 13. tional Music Inc., licensee of WFMF(FM) and Las Vegas. Arecibo, P. R. - Arecibo Radio Corp. Chicago, for waiver of multiplex transmis- Granted CP for new FM on 106.3 mc, channel sion requirement in SCA rules while chang- New AM stations 292, 19.5 kw. Ant. height above average ter- ing from simplex operation. Commissioner rain minus 270 feet. P.O. address Box 1075, Bartley dissented. Action Nov. 18. ACTIONS BY FCC Arecibo. Estimated construction cost $24,834: Winfield, Ala. -John Self. Granted CP for first year operating cost $14,000; revenue Ownership changes new AM on 1300 kc, 500 w D. P.O. address $25,000. Principals: Manuel A. Cabrera Box 597, Hamilton, Ala. Estimated construc- (33.846 %), Jose A. Cabrera and Felix B. ACTIONS BY FCC tion cost $18,854, first year operating cost Velez (each 33.077 %). Mr. M. A. Cabrera is $25,000, revenue ;40,000. Mr. Self, sole owner, CPA, Mr. J. A. Cabrera is auto and real KNOT Prescott, Ariz. -Granted transfer of is attorney. Action Nov. 24. estate dealer, and Mr. Velez is station man- control of licensee corporation, Parkell Eleele, Hawaii- American Islands Broad- ager of WABA Aguadilla, P. R. Action Nov. Broadcasting Inc., from William H. Ellison casting Corp. Granted CP for new AM on 18. (60% before, none after) through sale of 720 kc, 5 kw, unl. P.O. address William Lee stock to Myrl E. Parker (40% before, 100% Short, Box 64, Hanapepe, Kauai, Hawaii. APPLICATIONS after). Action Nov. 20. Estimated construction cost $29,157; first Macomb, m.- WKAI Broadcasting Co. WGHC Clayton, Ga.-Granted assignment year operating cost $30,000; revenue $36,000. 100.1 mc, channel 261A, 3 kw. Ant. height of license from Blue Ridge Broadcasting Principal: Richard P. Hobby (100 %). Mr. above average terrain 188 feet. P.O. address Inc., owned by J. A. and Virginia F. Gatti- Hobby is Anaheim, Calif., physician. Action 119 West Carroll Street, Macomb. Estimated more (each 50 %) to Carroll S. Lee tr /as Nov. 18. construction cost $11,392; first year operating Rabun Radio. Consideration ;35,000. Mr. Lee Herndon, Va.- Coastal Broadcasters Inc. cost $5,000; revenue $5,000. Principal: Wil- is presently manager of WGHC. Action Nov. Granted CP for new AM on 1440 kc, I kw, liam H. Rudolph (100 %). Applicant is li- 19. DA -D. P.O. address 156 Eldon St. Estimated censee of WKAI Macomb. Ann. Nov. 13. WITH -AM -FM Baltimore- Granted assign- construction cost $28,349, first year operating Monroe, La. -Noe Enterprises Inc. 101.9 ment of license and SCA from Thomas G. cost $48,000, revenue $50.000. Principals: Ed- mc, channel 270, 100 kw horizontal, 98.85 kw Tinsley to Reeves Broadcasting Corp., own- ward H. Sheppard and Arthur D. Stamler vertical. Ant. height above average terrain ed by Hazard E. Reeves (41.6 %), J. Drayton (each 22 %), and Billy Bob Shiflett (55 %). 1,669 feet. P.O. address Box 4067, Monroe. Hastie (5.24 %) and others. Consideration $1 million. Reeves is licensee of WUSN -TV Charleston, S. C.; WHTN -TV Huntington, W. Va., and KRAK -TV Bakersfield, Calif. Mr. Reeves owns ten shares of Capital Cities Broadcasting and five shares of Taft Broad- Casting. Action Nov. 19. KARS Beien, N. M.-Granted assignment EDWIN TORNBERG of license from Belen Broadcasting Co., owned by Carter M. Ward (100 %) to Beien Broadcasting Inc., owned by Carter M. Waid (91 %), Martha M. Ward (3.33 %) and Mayo & COMPANY, INC. T. Boucher (0.66 %) and John J. Tobola (5 %). Consideration $3,000. Action Nov. 19. WBAG -AM -FM Burlington- Graham, N. C. -Granted transfer of control of licensee corporation, Burlington -Graham Broadcast- ing Co., from Lawrence E. Neese Jr. (11% Negotiators Fcr The Purchase And Sale Of himself and 69.2% as administrator of estate of Lawrence E. Neese, deceased), to Law- Radio And TV Stations rence E. Neese Jr. (45.8 %) and Viola R. Neese (34.6 %). No financial consideration. Appraisers Financial Advisors Action Nov. 20. KRAF Reedsport, Ore. -Granted assignment of license from Walter J. Kraus tr /as New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 Oregon Coast Broadcasters to Gress Connoy. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 Consideration $48.000. Mr. Connoy is station manager of KRAF. Action Nov. 20. Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 WIIC(TV) Pittsburgh- Granted transfer of control of licensee corporation, WIIC Inc., from H. Kenneth Brennen (16.68% before, none after), Mary Thelma Bregenser (16.64%

78 BROADCASTING, November 30, 1964 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS RADIO Cr TELEVISION Consulting Engineers National Press Bldg. Upper Montclair, N. J. 527 Munsey Bldg. 2411 - 2419 M St., N.W. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. I. Washington 37, D. C. 296 -6400 Washington 4, D. C. Member AFCCE Member AFCCE Member AFOCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes EQUIPMENT CO. & Culver 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering 930 Warner Bldg. National INTERNATIONAL BLDG. 8 -7757 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 4, D. C. WASHINGTON 6, D. C. Member Member AFOCE Member AFCCE Member AFCCE AFCCE

SILLIMAN, MOFFET KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI P.O. Box 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 808 CRestview 4 -8721 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646

MElrose 1 -8360 Washington 5, D. C. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Radio -Television Associate Communications -Electronics Box 68, International Airport George M. Sklom 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 2 Federal 3 -1116 Riverside, III. IA Chicago suburb) Diamond -5208 KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. Member AFCCE Member AFCCE Member AFCCE PR 5 -3100

E. ROHRER MERL SAXON WILLIAM B. CARR RAYMOND PETE JOHNSON & Associates Consulting Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV Consulting Radio Engineers Applications-Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. P. O. Box 13287 Washington 5, D. C. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas Fort Worth 18, Texas Phone: 347.9061 W.Va. Dickens 2 -6281 1 Charleston, NEptune 4 -4242 NEptune 4 -9558 BUtler -1551 Member AFCCE

OSCAR LEON CUELLAR E. JOHN H. MULLANEY E. E. BENHAM HAROLD MUNN, JR. CONSULTING RADIO ENGINEER BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV & ASSOCIATES A Division of Multronics, Inc. CONSULTANT 250 W. Santa Maria, P.O. Box 11276 Consulting Engineers Multronics Building Phone (Area Code 602) 294 -7000 Box 220 5712 Frederick Ave. Rockville. Md. Directional Antennas Design 6725 Sunset Blvd., Suite 408 Coldwater, Michigan (a suburb of Washington) Applications And Field Engineering Hollywood, California Phone: 301 427 -4666 Tucson, Arizona 85706 Phone: BRoadway 8 -6733 Member APCOE Member IEEE HO 6 -3227

JAMES F. LAWRENCE, JR. PAUL DEAN FORD FM and TV Engineering Consultant Broadcast Engineering Consultant Applications and Construction. Precision Frequency Measurements. Service Directory R. R. 2, Box 50 West Terre Haute, Indiana 47885 TELETRONIX ENGR. CO. Drexel 8903 308 Monterey Rd., S. Pasadena, Cal. Phone 213 -682 -2792

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY SPOT YOUR FIRM'S NAME HERE contact PRECISION FREQUENCY MEASURING SERVICE To Be Seen by 100,000° Readers BROADCASTING MAGAZINE MEASUREMENTS -among them, the decision -mak- AM -FM -TV SPECIALISTS FOR AM -FM -TV ing station owners and manag- 1735 DeSales St. N.W. 103 S. Market St., 445 Concord Ave., ers, chief engineers and techni- Washington, D. C. 20036 Cambridge Lee's Summit, Mo. 38, Mass. cians- applicants for am, fm, tv for availabilities Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 and facsimile facilities. °ARB Continuing Readership Study Phone: ME 8 -1022

BROADCASTING, November 30, 1964 79 before, none after), Margaret M. Brennen estate of Walter C. Bridges, and 19.2% as casting Co. from Starr Publishing Co., (16.68% before, none after) and P.G. Publish- individual). No financial consideration. Ac- owned by Lawrence J. Plym (77.6 %) and ing Co. (50% before, none after) to WIIC -TV tion Nov. 19. Mary L. Plym (22.4 %), to Plym Co., owned Corp., owned by Cox Broadcasting Corp., by Mr. and Mrs. Plym (at same percentages). which is owned by Atlanta Newspapers Inc. APPLICATIONS No financial consideration. Ann. Nov. 16. (33.96 %); Dayton Newspapers Inc. (14.5 %); WICC -AM -TV and WJZZ(FM) Bridgeport KVOX Moorehead, Minn. -Seeks assign- Springfield Newspapers Inc. (15.36 %), each Conn. -Seek acquisition of postitive control ment of license from KVOX Broadcasting owned by Cox family; Jayren Corp. (4.15 %), of licensee corporation, Connecticut -New Co., owned by E. J. McKellar (70 %), Manny which is owned by J. Leonard Reinsch York Broadcasters Inc., by Kenneth M. Marget (2.9 %). Leo Johnson (4 %) and (100 %); Ernest L. Adams (1.25 %); Merrill Cooper (47.6% before, 66.6% after) through others, to Central Minnesota Television Co., Lynch, Pierce, Fenner & Smith Inc. (1.29 %), purchase owned by Thomas A. Barnestuble (27.5 %), and James M. Cox Jr., J. Leonard Reinsch, Charle S.f sJJohnMunsonn(1.6%) and Mrs . Julius Heiland (16.9 %), Earl C. Reineke Marcus Bartlett, Frank Gaither, Clifford M. Lucille Wesley (1.6% as individual and 1.6% (10.6 %) and others. Consideration $165,000. Kirkland Jr. with others, each less than 1 %. as executrix of estate of Leland G. Wesley) Central Is licensee of KCMT(TV) Alexandria, P. G. Publishing Co., publisher of Pittsburgh by licensee corporation. Consideration $370,_ and KNMT(TV) Walker, both Minnesota. Post Gazette is owned by Toledo Blade Co., Ann. Nov. 16. publisher of Toledo Blade and owned by KFYN Bonham, Tex, -Seeks assignment Block family. Consideration $20.5 million. of license from Bon -Tex Radio, owned by Cox Broadcasting owns directly or through Cyril W. Reddock (50.66 %), Ralph L. Hooks subsidiaries following WSB- AM-FM -TV At- (33.33 %) and C. Winsett Reddock (16%), to lanta; WHIO- AM -FM -TV Dayton, Ohio; Rey Wells (100 %). Consideration $80,400. Mr. WSOC- AM -FM -TV Charlotte, N. C.; KTVU ETV fund grant Wells has 49% interest in KGAS Carthage, (TV) San Francisco -Oakland; WIOD -AM- Tex. Ann. Nov. 16. FM Miami, and CATV interests in Lewis- KNFM(FM) Midland, Tex. -Seeks assign- town, Lock Haven, and Tyrone, all Pennsyl- Following grant for educational ment of CP from Rudolph M. Rubin, James vania; Aberdeen Wash.; Astoria, and The television has been announced by R. Favors and Williams R. Mettler (each Dalles, both Oregon, and new franchises in Department of Health, Education and 3355 %) d/b as FM Associates. to Permian Lima and Findlay, both Ohio (50 %) and Welfare: Broadcasters Inc., owned by Rudolph M. Redding, Calif. (25 %). Action Nov. 20. New York -Board of Education Rubin, Michael Fitz- Gerald and Robert E. WNFO(FM) Nashville - Granted transfer of City of New York; $381,707 to acti- Good (each 33!5 %). No financial considera- of control of licensee corporation, Hickory vate facilities of channel 25 in New tion. Mr. Rubin owns Great Western Radio Broadcasting Corp.. from Lewis F. Wood Jr. York; total project cost $810,425. Co., licensee of KWEL Midland. Ann. Nov. 9. (11.5 %). Lewis F. Wood Sr. (38.2 %) and Nile Applications KAPY Port Angeles, Wash. -Seeks trans- E. Yearwood (50.3 %) to WKDA Broadcast- Following applications for educa- fer of control of licensee corporation, Port ing Inc., owned by Townsend Corp. of tional television grants have been an- Angeles Radio Inc., from John W. Mowbray America which is owned by Stuart J. Hep- nounced by Department of Health, (55.5% before, none after), to John H. burn (20 %), Resort Airlines Inc. (11.45 %), Education and Welfare: Thatcher (none before, 55.5% after). Con- Lind & Co., Irving Trust Co. and Corporate Topeka, Kan. -Washburn Univer- sideration $6,050. Ann. Nov. 16. Trust Dept. (13.32 %), Merrill Lynch, Pierce, sity: $213,937 to activate channel 11 WVAR Richwood, W. Va. -Seeks assign- Fenner & Smith (6.15 %), C. A. England & in Topeka; total project cost $427,873. ment of license from Royal Broadcasting Co. (3.58 %) and others. Consideration $20,- Tucson, Ariz.- University of Ari- Co. owned by W. Courtney Evans (51 %) 000. Townsend is licensee of KNOK -AM -FM zona; $316,719 to expand facilities of and Elizabeth G. Evans (49 %), to R -S Broad- Fort Worth. Action Nov. 20. channel 8 in Tucson; total project cost casting Co., owned by Carl E. Gainer, C. KVLL Livingston, Tex. -Granted transfer $524,249. Farrell Johnson and Larry A. Tucker (each of control of licensee corporation, Trinity 3335 %). Consideration $53,000. Assignees Valley Broadcasting Inc., from Jack G have various nonbroadcast business inter- Jackson Sr. (67.5% before, none after), M. S. ests in West Virginia. Ann. Nov. 18. Jackson Sr. (12.5% before. none after) and M. S. Jackson Jr. (25% before, none after) 097. Ann. Nov. 18. through sale of stock to R. E. Jackson (none KFLI Mountain Home, Idaho -Seeks as- Hearing cases before, 100% after). Consideration $16.210. signment of license from Northwest Broad- Mr. R. E. Jackson owns construction firms casters Inc., owned by Charles F. Degler INITIAL DECISIONS in Livingston, Tex. Action Nov. 20. (16.85 %) C. M. Degler (26.97 %), Donald J. Hearing Examiner Chester F. Naumo- KTEO San Angelo, Tex. -Granted assign- DeChambeau (22.47 %), Maurice E. Scheel wicz Jr. issued partial initial decision in ment of license from Burkhart Broadcasting (11.24 %), Pauline M. Rist (8.99 %), H. F. proceeding on applications for new daytime Corp., owned by Petty Durwood Johnson LeMoyne (6.74 %), Gwen A. Watson (4.49 %) AM's on 1560 kc of Charles County Broad- (100 %) to Western Radio Corp., owned by and Joseph M. Imhoff (2.25 %), to Mountain casting Inc. (250 w), La Plata, Md., and KUBO Broadcasting Corp. which is owned States Broadcasting Co. owned by Orval Dorien Broadcasters Inc. (1 kw), Waldorf, by Jack R. Crosby (40 %) Scott Stiles (12 %), Hansen, Thomas A. Fairchild, George A. Md., and for renewal of license of Dorlen's Julius Sadowsky Jr. (3 %) and Texas Capitol Freund, Leo U. Higham, Keith H. Clarke WSMD -FM in Waldorf. Closed record with Corp. (45 %). Consideration $100,000. Messrs. (each 14.3 %), M. A. Peterson, Winona M. respect to issues 1 through 14, adopted Crosby. Stiles and Sadowsky have 55% in- Hearn, M. Reed Hansen, Farrel L. Hansen findings and conclusions on issues, and terest in Queen City Broadcasting Co., li- and Glen L. Stahn (each 5.7 %). Considera- transmitted partial initial decision to Re- censee of KDLK Del Rio, Tex. Action Nov. tion $17,500 and assumption of $28,500 lia- view Board pursuant to latter's Nov. 18 19. bilities. Applicants have various business memorandum opinion and order. Action KKAS Silsbee, Tex. -Granted assignment interests in Idaho. Ann. Nov. 17. Nov. 24. of license from Billie Jeanette Holmes and WSMJ(FM) Greenfield, Ind. -Seeks assign- Hearing Examiner Jay A. Kyle issued Val D. Hickman d/b as Hardin County ment of license from John C. Byrne to initial decision looking toward denying, for Broadcasting Co. to Jewel P. White. Consid- Radio Station WPFB Inc., owned by Paul F. interference reasons, application of KPDQ eration $65,000. Jewel P. White had 3315% Braden (100 %). Consideration $42,500. Mr. Inc. to increase power of KPDQ Portland, interest in and managed KMIS Portageville, Braden owns 100% of WPFB -AM -FM Mid- Ore., from 1 kw to 5 kw, continued opera- Mo. Action Nov. 19. dletown, and WPAY -AM -FM Portsmouth, tion on 800 kc, D. Action Nov. 24. KUDY Spokane, Wash. -Granted assign- both Ohio. Ann. Nov. 17. Hearing Examiner Sol Schildhause is- ment of CP from Delbert Bertholf to KUDY WRLM(FM) North Attleboro. Mass. -Seeks sued initial decision looking toward granting Inc., owned by James B. Johnson, Carl J. assignment of CP from North Attleboro application of Radio Monticello for new AM Issel and Gerald C. Monson (each 3355 %). Broadcasting Co., owned by Joseph A. and on 1090 kc, 1 kw, D, in Monticello, Fla., Consideration $69,300. Mr. Johnson is sales- Rose L. Morin (each 50 %). to Audio -Air Inc., conditioned to no pre- sunrise operation with man and announcer for KYMC -TV Minot, owned by Howard B. Baker (25.5 %), John F. daytime facilities pending final decision in N. D. Mr. Monson owns insurance, real estate McCarthy (12.75 %), Lucy A. McCarthy Doc. 14419. Action Nov. 19. sales and financing firm in Minot. Action (12.75 %), Robert F. Newly (13.4 %), O. Arthur Nov. 20. Nereo (13.3 %), Theodore R. Thayer (13.3 %) OTHER ACTION WHSM Hayward and WJMC -AM -FM Rice and Edmund J. Brennan (9.6 %). Considera- By order, commission denied application Lake, both Wisconsin- Granted transfer of tion $5,000. Mr. Brennan is attorney. Ann. by Broadcast Bureau for review of Aug. 12 control of licensee corporation, WJMC Inc., Nov. 17. memorandum opinion and order of Review from Walter C. Bridges (60 %), deceased, to WNIL Niles, Mich. -Seeks transfer of con- Board which denied bureau's petition to Mary Bridges Smith (60% as executrix of trol of licensee corporation, Niles Broad- enlarge issues as to Brown Publishing Co. in then consolidated hearing on its application for new FM in Urbana, Ohio, and that of Paul Dean Ford and J. T. Winchester for similar FM in London, Ohio. Commissioner Broadcasting1735 DeSales Street, N.W. Cox dissented and issued statement, in which Chairman Henry and D. Commissioner 7NEBUSINESSWECALY OF TELEVISION AND RADIO Washington, C. 20036 Loevinger joined. Action Nov. 19. Please start my subscription immediately for- 1 Routine roundup 11] 52 weekly issues $8.50 104 weekly issues $14.00 Payment attached ACTIONS BY REVIEW BOARD r Granted petition by 52 issues & 1964 Yearbook $13.50 Please bill Broadcast Bureau to extend time to Dec. 15 to file replies to 1964 Yearbook $5.00 (so long as supply lasts) responses to motion to reopen record In proceeding on AM application of Connecti- cut Coast Broadcasting Co. for new AM in name title /position Bridgeport, Conn. Member Nelson not participating. Action Nov. 23. address Business Granted petition by Broadcast Bureau Home to extend time to Dec. 15 to file replies to responses to motion to reopen record in proceeding on AM applications of Wide Water Broadcasting Inc. and Radio Voice of city Central New York Inc. for new AM's in state zip code East Syracuse and Syracuse, N. Y., respectively. Member Nelson not participating. Action Nov. 23. Granted petition by Broadcast Bureau company name Continued on page 85

80 (FOR THE RECORD) BROADCASTING, November 30, 1964 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-MONDAY preceding publication date.) SITUATIONS WANTED 200 per word-$2.00 minimum HELP WANTED 25¢ per word12.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. All other classifications, 300 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C., 20036. Arrucann: If transcriptions or bulk packages submitted, 61.00 charge for mailing (Forward remittance separately, please). Ml transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO -Help Wanted Announcers-(Coned) Announcers -- (Could) Management All around announcer. Experience a must. Immediate opening board announcer. Net Middle road format. Good start, with in- station. WLDB, Atlantic City. creases. Upstate, N. Y. Send tape and resume Virginia medium market station going to Box L -330, BROADCASTING. Immediate opening for announcer with first on the air in early '65. Need experienced phone. No maintenance. Good music sta- manager. First phone preferred . not St. Paul Minnesota station needs announcer tion with 5 kw. Phone or write: Don C. essential . $4,500 salary plus commission with 1st phone (no maintenance) we play Wirth, WNAM, Neenah, Wisconsin. and bonus. Real opportunity. If you are good happy music. $100 -week salary to start. Sell -Reply. Box L -167, BROADCASTING. part time if you desire -write Box L -331, Immediate opening for first phone announc- BROADCASTING. er. Contact WSYB, Rutland, Vermont. Manager- Strong on sales for New Jersey small market station. Send resume to Box South Arkansas daytimer needs young. ex- Newsman called for military service. Need L -309, BROADCASTING. perienced, married announcer with sales immediate replacement. Ken Gaughran, ability. Third ticket. Send resume, salary re- WVOX, New Rochelle, New York. General manager for Midwest Top ten mar- quirements. Box L -332, BROADCASTING. ket. Must have experienced record of re- Announcer for play -by -play and board shift. sults on local, regional and possibly national Major Midwest group 5 kw needs third Must be experienced. East coast near Phil- level. If you have been in your present job phone country music di. Position offers 40 adelphia. Good pay and opportunity in sta- four or more years and want a permanent hour week, paid vacation, group hospital tion of long standing. 215- 384 -2100. future apply now. Full details and refer - plan and retirement program. Send resume, tape and photo to Box L -367, BROADCAST- Morning enoes plus income required first reply. Join ING. announcer. first phone, wanted successful, stable operation loaded with California- Nevada market. 1 kw, Box 833, talent and hard workers. Box L -346, Immediate opening for announcer. Send Bijou, Calif. BROADCASTING. complete resume, photo and salary require- New! Little -known announcing techniques! ments to W. J. Abbott, KGFW, radio station, Home study. Low cost! Beginners, profes- Sales Kearney, Nebraska. sionals. Immediate improvement! Brochure December 15th opening for experienced, "D" free. Hal Fisher Consultant, 678 Med- Detroit: Experienced, aggressive radio sales- afternoon announcer with first phone. Top ford, Patchogue, N. Y. 11772. man. Ready for management or managing equipment and facilities of progressive Ra- now. Salary plus. Unusual Opportunity. dio-TV operation. Staff of 45. 5000 watts. Modern personality deejays: "Up Your Rat- Multiple Group. Box L -237, BROADCAST- CBS, good music in Montana's fastest grow- ings!" Ideas Ink weekly 'Why Not Be Fun- ING. ing market. Home of State University with ny' service still open on an exclusive basis hunting and fishing supreme. Top wages in some markets. Is yours one? For free Salesman for established single market sta- and opportunities. Send complete resume sample, write: Ideas Ink, Box 53332, New tion in Illinois. Will consider announcer- and tape immediately to KGVO. Missoula, Orleans, Louisiana. salesman who would like to concentrate on Montana. sales. This is a permanent position for someone who enjoys professional hometown Announcer with third class license. Limited Technical radio. Immediate opening or we can wait experience or training considered. Apply until first of March. Good account list and KVWM AM FM, Show Low, Arizona. good opportunity, Box L -270, BROADCAST- First Class maintenance man for Atlantic ING. Immediate opening for mature announcer coast station. A real opportunity to take with 1st phone. No maintenance. Excellent charge if you are good. Box L -71, BROAD- Illinois -Iowa group needs salesman and working conditions. Middle of the road CASTING. salesman announcer to manage branch stu- music policy. 5000 watt NBC affiliate. Send dio. Send resume and photo, resume and tape to- Program Direc- photo to Box L -310, tor, WBCK, 390 Golden Avenue, Battle Have opening for engineer -announcer top BROADCASTING. Creek, Michigan. Florida East coast station. Send information to Box L -265, BROADCASTING. Increased power necessitates increased terri- Immediate openings for two announcers. Six tory. Contact in person or Send resume, pic- months minimum experience. Rush tape to ture to Paul Ransom, Commercial manager, WBIL, Leesburg, Assistant chief wanted. Midwest market. KVON, Napa. California. Florida. AM -TV operation -VTR -RCA transmitter. Adult format AM station needs experienced Send resume to Box L -284, BROADCAST- Only station in rapidly growing market of announcer, copywriter. 80,000 watt FM now ING. 75,000 offers tremendous opportunity to an under construction. $80 week to start. Must outstanding salesman. Want a man who will have knack for production and know good Foreign Assignment-International consult- become a part of our community and who music. Send tape and resume to WCME, has the stuff to make a good manager ing firm desires engineer with recognized sales Brunswick, Maine. training. practical experience radie & tele- and, possibly, general manager. Send partic- vision in commercial or educational broad- ulars to Chuck Norman, President, WGNU, Newsman /announcer, station strong on local casting to work in eastern Africa. Teaching Granite City. Illinois. news, pleasant community, company bene- or training experience desirable. Send qual- fits. Send tape, photo and resume to Jerry ifications to Box L -314, BROADCASTING. Announcers Castor, WCSI, Columbus, Indiana. Announcer. some station experience. For Tired of the City? Vermont station needs California calls! First phone man needed to WELV, Ellenville, N. Y. Contact S. Lubin, engineer- announcer. Must have good work- help keep us #1 in highly competitive mar- WVOS, Liberty, N. Y. able knowledge of engineering and be will- ket. Send tape, complete resume, and photo ing to use it. Must also do a creditable to Box H -48, BROADCASTING. Immediate opening for announcer with announcing job during short air shift. Good Third class ticket with broadcast endorse- salary for right man plus many benefits. Maryland station needs announcer with 1st ment. Call: Morris Shuffiebarger, WGOH, Desire family man who wants to live in phone. No maintenance. Box L -172, BROAD- Grayson. Ky. 474 -5144. Vermont permanently. Send resume to Box CASTING. Wanted -Top 40 personality for middle of L -327. BROADCASTING. the road station on Atlantic Coast.-Sober- Downstate Illinois middle -of -the -road full - no screamer timer needs and will pay well for a polished. -small market -send resume, S600 to start for young chief to take over mature announcer with news gathering and and tape to WGOO, Georgetown, S. C. large and growing technical operation. This include tcp is an opening for a Vice President in charge writing ability. Rewards pay, Staff announcer for network affiliate in of engineering who will now do all the work bonus, profit sharing, many other benefits. Appleton, Wisconsin. Five years experience himself but later be in charge of other Pleasant, progressive community, cogenial, required. Must be good at news and middle engineers. Must have a degree and a few professional staff. Please write fully to Box of the road music di work. This is a solid years chief experience. J. A. Shepherd. L -177, BROADCASTING. station, the first in the market with 40 years experience. Send photo, resume and audi- KWIX Radio, Moberly. Mo. Experienced, versatile announcer for Penn- tion direct to radio station WHBY, Appleton, sylvania daytimer. Give past experience, Wisconsin. Wanted: First class engineer- car -shift work - salary expected and 7,,V, tape in reply. Box transmitter- permanent. Send resume- refer- L -308, BROADCASTING. Quality big band, big coverage station re- ences to Box 8765, C. P. Rice, WLEE, Rich- quires good all around announcer who mond, Va. Northern New Mexico 1 kw C &W needs: knows and likes non -rock popular music. DJ /sales, di/sports, full time salesman. Good $120 for 40 hour 6 day week. Send tape and future and advancement for hard workers. resume to Winslow Porter, WJTO, Bath, Immediate opening for engineer, 5 kilowatt. Box L -319. BROADCASTING. Maine. Phone 606- 474 -5144.

BROADCASTING, November 30, 1964 81 Production- Programing, Others Sales -(Coned) Announcers -( Coned)

50,000 watt clear channel radio station needs Quality salesman- announcer. Currently em- Top 40 dj with production experience. Wish alert, alive, experienced newsman. Send ployed by quality Midwest 5 kw. Seeking to settle in large market with college. Have tapes, background resume, minimum salary, quality opportunity to advance. Call area first ticket and will consider midnight -six references etc. Experience required in air - code 605- 665 -5134 before 5 p.m. CST or 605- shift. Box L -364. BROADCASTING. work, legwork, writing and editing. Only 582 -6778 after 6 p.m. CST. Negro, di, announcer, authoritative news- experienced newsmen who love news re- caster, family man, personable, dependable, porting need apply Box L -236, BROAD- experienced. Box L -370, BROADCASTING. CASTING. Announcers Experienced radio announcer, 1st phone, experienced copy . We need an writer. Top morning, programing, production man College grad., 30, seeks permanent position, That is capable of writing copy that sells. seeks station needing spark in above de- no maintenance. Excellent references. Box Must also be production minded in using a L -371, BROADCASTING. jingle service. Mature, sober, energetic, and partments. Box L -57, BROADCASTING. aggressiveness demanded. Good salary with Announcer -dj- newscaster-experienced. Air Union and management Three -in -one. Production man, jock, news- extras included, also man. 5 years experience. Box L -184, BROAD- personality, tight board, dependable. will benefits. Include full information plus re- relocate, 3rd class license. Box L -372, cent photo. Write Box L -259, BOADCAST- CASTING. BROADCASTING. ING. Music director in major market, also can Newsman-Good opportunity for all around pull night di. Trick; wants good future. Box Your lucky break Negro 1st phone, real newsman in New York metropolitan area. L -283, BROADCASTING. swinging R &R, R &B. Call 212 -DI 5 -6921. Must have several years experience in Jock comedy team. Can sell, create comedy, Experienced announcer, vet, college grad, gathering and writing news. Rapid advance- do voices well! Box L -290, BROADCAST- married, now 1st phone. Prefer Midwest, ment for man with administrative potential. ING. but would relocate. 312 -356 -1221, or Kelly, Excellent salary. This is no small time op- 950 Anita, Antioch, Ill. eration. We employ 50 people. Only appli- Bright happy sound, five months top forty cants sending complete Biographical resume, experience, tight production, third phone. First phone -Electronics background broad- air check, writing samples, salary require- Box L -316, BROADCASTING. cast school graduate wants first job. Small ments and photo will be considered. Box market -combo di or beginning engineer. L -315, BROADCASTING. Avoid Christmas rush! Married, four years Have car will travel-No area preference- experience medium market in West. available immediately. David Dinzart, 7036 Newsman- Midwest . . Dynamic, dedicated Box L -317, BROADCASTING. Hawthorn Avenue, Hollywood, California. newsman to write, edit, and air newscasts for modern radio station. $150. Send tape Newscaster, announcer, dj- Bright person - Available now with 5 years experience and resume to Box L -322, BROADCASTING. ality, experienced, family man. Will settle. news and sports reports, play -by -play, and Tight board, selling sound. No floater. Re- dj. John T. Gollehon, 1432 Poplar St., Hunt- Newsman- Midwest bright alert, ambiti- sume photo & tape available. Box L -318, ington, Ind. ous journalism grad for hard hitting news BROADCASTING. operation . $135. Send tape and resume to Box L -323, BROADCASTING. Hard working top 40 personality looking for Situations Wanted -Technical Experienced newsman capable of gathering, permanent position m a good stable top writing and broadcasting news and repre- forty operation. Would like late afternoon or Chief engineer - 10 years experience all senting station at important meetings. Must evening board shift. Prefer Midwest, West, phases of AM broadcasting 5 kw and di- also cover limited shift on board. Send or Southwest location. Available approxi- rectional antennas. Box L -349, BROAD- resume, recent photo and references. Box mately January 1st. Presently employed. Air CASTING. L -336, BROADCASTING. check and resume on request. Box L -321, BROADCASTING. Experienced AM directionals -FM multiplex - Need sports director to take charge of and ing-storecasting- Muzak. Chief 12 years pre- further develop sports department. Mid- New England -first phone experienced an- fers maintenance- construction. Experienced west. Send tape, resume & photo to Box nouncer. Draft exempt, reliable. Prefer all phases including measurements. Will L -368, BROADCASTING. night shifts, will consider anything. Box L- contract for chain. Box L -359, BROADCAST- 324, BROADCASTING. ING. WPOP, Hartford, Connecticut. Top rated modern station. Immediate opening for ex- First phone announcer- Experienced, 38, if Announcer, engineer, 6 years experience, 2 perienced copy production man. Also modern interested will call you collect. Box L -326, years chief. AM, directional, FM. 3 years music announcer or newsman with 1st class BROADCASTING. college. Picture, tape, and resume. Box L- ticket. No maintenance. Send tape, resume 360, BROADCASTING. to Jim Gearhart, PD. DJ /announcer. Authoritative newscaster, third phone, tight board bright sound, per- Experienced chief engineer -dj. $85. Phone sonality, draft free. Ambitious dedicated to 10 -11 a.m., 6 -7 p.m.: 302 -OL 2 -9308. Situations Wanted -Management broadcasting. Smooth delivery. Box L -328, BROADCASTING. First phone through self- study, announcing Pennsylvania Broadcast executive interested experience, age 20, draft exempt. Available in making change. Young energetic and Attention- Arizona & California top Eastern immediately 305- 249 -5951 or Box L -347, willing to invest. Manager -sales manager night jock desires relocation by mid -Janu- BROADCASTING. positions only! Prefer Pennsylvania, Ohio, ary, tape sent upon request. Box L -329, New York, but will answer and consider BROADCASTING. Engineer -first class license; worked in radio all inquiries. Eleven years sales. Box L -311, as transmitter operator. Television studio BROADCASTING. Stop ... Metro New York City, N. J., LI, engineer: Write William Thomas, Knapp, Conn. Pro air personality, creative funny Weston, 231 Bland St., West Virginia. Happily employed, medium market -no boy with real talent. Now at No. I major, hurry - $18,000 now - substantial improve- desires to return home. Top 40 R&B, mid - ment or ownership option only -successful road, news. You name it I can do. 1st phone Production -Programing, Others general manager 10 years. Box L -320, too yet. Box L -333, BROADCASTING. BROADCASTING. Sports editor- journalism graduate. Capable Deejay -thoroughly experienced, reliable, re- in all Available Available January 1st: Fully experienced sponsible personality desires night or all - phases. immediately for small market General manager. Best refer- night show on large market station. Now large station or small. Prefer West. Box L- ences. Married. Family. Box L -338, BROAD- doing successfully rated afternoon good 325, BROADCASTING. CASTING. music show. Box L -334, BROADCASTING. Stop, look, listen to a successful program, Does your station need cost -conscious ad- Announcer, dj, married, 24. Mature in voice production director who will enhance your ministration, sales management and devel- and attitude. 3 years experience on morning staff with ideas unlimited. Presently main- opment, stronger programing, solid promo- and afternoon traffic shows only. Sense of taining free lance production agency but tions and better public relations? With a humor. Currently employed, ready to ad- desire full -time employment anywhere - successful record of twenty years in com- vance. Will travel prefer Midwest. Audio college and 7 yrs. commercial radio ex- mercial radio, I'm available January 1. Ex- tape and resume upon request. Minimum perience. Married, 1 child, Box L -353, cellent references. Will consider any propo- $125.00 week. Box L -337, BROADCASTING. BROADCASTING. sition from any responsible broadcaster in medium or small market. Box L -344, Young dj with Top 40 experience ready for Young man, 24, with previous experience, BROADCASTING. immediate position. Box L -342, BROAD- desires steady work as a radio or television CASTING. station news writer. Contact John Lutz, 1642 Northbourne Rd., Baltimore, Maryland Sales Girl dj. Experienced. Copy -traffic too. AM 21212. or FM. Have third with broadcast endorse- All around experience. Station management - ment. -350, Sales management. Small and medium mar- Box L BROADCASTING. TELEVISION-Help Wanted kets. Will consider all offers. Box L -339, Country announcer relocating any state, BROADCASTING. references, ready now. Third phone. Box Sales manager -seeking manager or assistant L -358, BROADCASTING. Sales manager opportunity. 11 years announcing, Third phone endorsed, college grad, writing TV local -regional sports & sales. 30, college graduate, family ability. Pacific Northwest. Box L -362, sales manager wanted by & excellent character. Employed Southeast. BROADCASTING. 16- year -old CBS affiliate. Your chance to Box L -361, BROADCASTING. step up to a big quality market in the Top 40 di with first phone and wife inter- center of the rich Piedmont crescent. Fine Professional radio salesman - age 36. 12 ested in traffic- continuity. Available in six schools, living conditions excellent. Oppor- years experience in radio sales and manage- months. Wish to settle in city with four tunity and good compensation. What is your ment, all major market. If you need a good, year college. Box L -363, BROADCASTING. record? Tell us all about yourself in letter. creative, experienced pro, for a permanent Information will be kept 100% confidential. situation, with five figure income potential, DJ announcer, authoritative newscaster: Enclose photograph if available. Ours is a your man. Available Jan. 1st. Box L- Tight board, dependable, personable, not a strong NAB Code station. Write: Sales BROADCASTING. 365, floater. Box L -366, BROADCASTING. Manager, WFMY -TV, Greensboro, N. C.

82 BROADCASTING, November 30, 1964 TELEVISION -Help Wanted Announcers FOR SALE

Announcers Announcer - director - producer. 17 years broadcasting. Proven. Artist, air salesman, Equipment- (Cont'd) production specialist. Family man. Last 10 Staff announcer for net -affiliated TV station years VHF. in medium Midwest Contract prohibits area place- Towers 133 ft., insulated 4 legs, self sup- market. Salary open, ment. Available now. Sid Perry, 2603 Lawn - porting, 30 lb. wind loading, perfect condi- excellent opportunity for experienced man. dale, Champaign, Illinois. Phone 217 -356 -1086. tion. Fred McNally, Rapid City, S. D. Phone Send complete resume and audition material 342 -7047. to Box L -299. BROADCASTING. Technical Communications receiver SX88 -N. Paid over Immediate opening-2nd man in news de- $700, sell for $295 plus shipping. Phone 612- partment. Wonderful opportunity for young Need good leadership for construction for 724 -0882. man to work with 1st rate news chief, as young growing UHF? Presently employed well as general on camera work. Excellent chief engineer is interested. Married, 6 Roberts 90 -2C and 192FT recorders, full - compensation. Contact: years in broadcasting. Box L -355, BROAD- track mono less than ten hours on each. Dave Allen, WSEE CASTING. Best offer over $275 each FOB, KEHF, Box Television, Glendale 5 -7575, Erie, Pennsyl- vania. 520, Bozeman, Montana 59715. Production -Programing, Others Recording studio offers: Presto 8 DG record - ing lathe $1450.00, 6N lathe $350.00, 92A/ß Technical Available soon. Creative director with ex- cutter amplifiers $90.00, 1D cutter heads perience in all phases of television produc- micro- tion. 400 portable $295.00, Te efunken0 U47 After three years in 87th, want to phone $250.00. Much more. Box L -335, Opening for a competent maintenance engi- broaden in larger market. Mature, college. BROADCASTING. neer with VTR, microwave, studio and Box L -343, BROADCASTING. transmitter experience. Also need a good Trade Motorola two way mobile switcher and VTR operator. Must be able to unit federal good Sports commentator -colorful, hard hitting base station for Collins cartridge machine. run board in a first class operation. analyst. Willing to combine sports with news WHYS, Box 1187, Roanoke, Virginia. Both men should have some schooling and work. Box L -356, BROADCASTING. a 1st phone. Send complete resume to Box Magnecord L -229, BROADCASTING. 816 long play tape decks, foil TV director with 14 years experience in all reversing good condition. Write for prices phases of TV production, major market, and details. Marion Automatic Music, 434 Chief engineer for new UHF -TV station in wants soft job -big money. Willing to settle North Prospect St., Marion, Ohio. Philadelphia. State resume, references and for demanding job with good pay. College salary requirements. Box L -345, BROAD- graduate. Excellent references. Box L -357, Microphone Altec 639A. Perfect condition. CASTING. BROADCASTING. $135. SBI Productions, 59 Oviedo Court, Pacifica, Calif. Wanted: Technically competent man with WANTED TO BUY-Equipment Complete cartridge setup. Includes two experience in FM and CCTV studio main- Gates model M5944 playback units, one tenance who would like to enter the edu- Gates model M5952 recording amplifier, wir- cations broadcast field. New and growing Wanted GE audio Pre -amps, uni -level amp, ing harness and instruction manual with CCTV installation. Opportunity to work on power supply, VU panel and rack. Box L- all schematics. Purchased new in June 1982. degree. Send resume to Department of 298, BROADCASTING. Buy complete package for $675.00. WOKJ, Broadcasting, 14 Byers Hall, University of P.O. Box 3228, Jackson, Mississippi. Tennessee, Knoxville. Good used Automation system. Box L -301, BROADCASTING. BUSINESS OPPORTUNITIES Production- Programing, Others Investor will join with one or more radio Urgent -100' to 200' Galv., SS or guyed men to buy and operate radio station. Give tower for GE zig zag UHF antenna. Weight experience, available, relocation 6700 lbs. Height 535 ft.... also portable TV money pos- Newscaster /newswriter for group -owned STL microwave with audio subcarrler. sibilities. Box L -22, BROADCASTING. Michigan VHF. Edit and deliver station's KAAR TV, 2850 Fifth Ave., San Diego, Cali- evening newscasts as member of the pro- fornia. fessional radio -TV news staff. Send resume MISCELLANEOUS photo, audio tape, SOF if available to Box L -243, BROADCASTING. We need large self-supporting tower, 300 -400 30,000 Professional Comedy Lines! Topical feet. Write the tower specialists, Tidewater laugh service featuring deejay comment, Tower Corporation, 308 Arbutus Circle, introductions. Free catalog. Orben Comedy Wanted: The world's best undiscovered TV Portsmouth, Virginia. Books, Atlantic Beach, N. Y. newscaster . Discovery, recognition, opportunity, prestige, stardom, money (and Need help? 1000 Super dooper, hooper hard work) await you in the award -winning Wanted to buy -RCA TC -4A audio, Video scooper, one liners exclusive in your mar- news department of a major station in a program switching panel MI- 26228. Contact ket. Free sample. Lyn Publications, 2221, large Eastern market. If you fall somewhere Kenneth Casey. at 353 -0361. Call collect: Steiner St San Francisco. in between Scotty Reston, Huntley, Brink- WMSL-TV, Decatur, Ala. ley, Robert Stack, Westbrook Van Boorhes JOCKEY JOKER! -A collection of six gag - and Martin Agronsky you might be our man. files now in one edition. Contains over 500 If you have the intellegent experience, abil- FOR SALE-Equipment One Liners. Gags, sound effect bits, sta- ity, looks, voice, style, judgment, talent, tion breaks, ad libs, etc. . $7.50. Show - ambition, drive, desire, interest, and guts Television radio transmitters, monitors. Biz- Comedy Service, 1735 East 28th St. that come along one time in a thousand . . tubes, microwave, cameras. audio. Electro- Brooklyn, N. Y. 11229. Send us a VTR, SOF or audio tape and pic find, 440 Columbus Ave.. N.Y.C. and sell yourself. If you feel too modest to Add 30% to your billing . . with weekly answer this ad please don't. Box L -369, ideas from the Brainstorm. Each issue con- BROADCASTING. Parabolic antennas. six foot dia., new solid tains 13 saleable ideas. $2.00 per week. Ex- surface with hardware, dipole, etc. $125.00 clusive. Tie up your market now. Write each. S -W Electric Cable Company, Wil- Brainstorm, Box 875, Lubbock, Texas. Producer -director:... fully experienced TV low & Twenty -Fourth Streets, Oakland producer -director; full -time position with California. 832 -3527. established ETV station. College graduate, "The Weekly Prompter" Radio Division, MA., or work towards it preferred. Contact 4151 West Lake Avenue, Glenview, Illinois. Otto Schlaak, Manager, WMVS, Milwaukee. Looking for used broadcast equipment? Seven sections sample script. listings! Broadcast Equipment & Wisconsin. Get our Wanted: Early transcriptions World, As- Supply Co., Bristol. Tennessee. sociated, Muzak, Thesaures, ERPI, others. TELEVISION -Situations Wanted Particularly want 12" and tests. William C. UHF television transmitter, 1 kw, channel Love, 1140 S. Negley Ave., Pittsburgh 17, Pa. 26 antenna and 200 feet 3!é inch transmission Management line $12,000.00. Chapman, WCRT, Birming- ham. Alabama. INSTRUCTIONS Salesmanager-salesman. Television-11 years: 1 FM 3 kw transmitter, Federal 192A with FCC first phone license preparation by radio -13 years. College graduate; 39. A high - Harkens exciter. Was in working condition correspondence or in resident classes. caliber producer. Box K -183, BROADCAST- Grantham Schools are located in Los ING. when taken out of service 90 days ago . $500.00. Also 2 Ampex 14 inch playback Angeles, Seattle, Kansas City and Wash- tape units $100.00 each. And 1 REL FM re- ington. For free 44 -page brochure write ceiver $100.00. Also 2 Ampex A -121 tape re- Dept. 4 -K, Grantham Schools, 1505 N. West- Sales corders $40.00 each. All as is and FOB . ern Ave., Hollywood, Calif. 90027. Cal Goode, Manager, KZFM, Corpus Christi, Texas. Be prepared. First class FCC license in "Real hep" radio man, top level manage six weeks. Top quality theory and labora- ment, wanted television sales experience, tory training. Elkins Radio License School now has, ready for move up. Brochure sent Western Electric 506 -B -2 ten kilowatt trans- of Atlanta, 1139 Spring St., N.W., Atlanta, upon Box L -340, mitter in good operating condition, and two Georgia. request. BROADCASTING. Collins four bay antennas tuned to 105.1 meg. Available as package, or sold separate- The nationally known 6 weeks Elkins train- Wanted first of year -Opportunity in solid ly, for best offer. Above items available on ing for an FCC First Class License. Out- sales job. 10 years radio -9 years television or about December 15th. Write or Wire: standing theory and laboratory instructions. experience in all phases. Willing to work at WRFM, 41 -30 58th St., Woodside N. Y. C., Elkins Radio License School of New Orleans, job. Box L -348, BROADCASTING. N. Y. 11377. 333 Saint Charles, New Orleans, Louisiana.

BROADCASTING, November 30, 1964 83 INSTRUCTIONS -(Cont'd) Production -Programing -(Cont'd) TELEVISION -Help Wanted FCC first phone license in six weeks. Production -Programing, Others Guaranteed instruction in theory and laboratory methods by master teachers. ASSISTANT :; G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood PROGRAM MANAGER Road, Dallas, Texas. NEWS DIRECTOR ti Wanted -A man of parts. Good at de- News -orientated Midwestern TV station, good market, excellent opportunity. Com- Elkins Radio License School of Chicago - k tail, production, on air promotion. A Six weeks quality instruction in laboratory . plete responsibility. Send tape or film, pho- methods and theory leading to the FCC } clever creative writer. Major prestige tograph, resume. First Class License. 14 East Jackson St., s" station in large Eastern market. Excel- Box L -351, BROADCASTING Chicago 4, Illinois. r tilen+ salary and benefits. ti r. Announcing programing, console operation } Rush Resume to: Twelve weeks intensive, practical train- PUBLIC SERVICE DIRECTOR ing. Finest, most modern equipment avail- e able. G. I. approved. Elkins School of Box L -240, BROADCASTING Immediate opening for a person with both Broadcasting, 2603 Inwood Road, Dallas 35, announcing and producer /director experience Texas. to create and participate in the community service programing of an outstanding group station. Midwest location. The person se- Minneapolis now has Elkins' famous six lected will be capable producer /director week course in First Class FCC License SALES with prior experience in public affairs pro- preparation through proven theory and lab graming. He must present a good appear- methods. Elkins Radio License School, 4119 PROMOTION MANAGER ance and have had prior commercial an- East Lake Street, Minneapolis, Minn. nouncing experience. He should be a col- For CBS Owned Radio Station in Top lege graduate. Starting salary $7200 -$9000, 10 Eastern market. Heavy experience in depending upon experience. An Equal Op- Since 1946. Original course for FCC first sales and audience promotion. Also gen- portunity Employer. Your first resume must include all details concerning age, educa- phone operator license in six weeks. Over eral experience in research and mer. 420 hours instruction and over 200 hours tion, prior experience and salary, plus mar - guided discusion at school. Reservations chandising. Skill in producing print tail and military status. Apply to: required. Enrolling now for classes starting pieces. Position requires man with ideas Box L -354, BROADCASTING January 6 & March 10. For information, ref- and expertise. Excellent FIVE figure erences and reservation, write William B. salary, benefits and future. Ogden Radio Operational Engineering School, 1150 West Olive Ave., Burbank, California. Interested and qualified men send resume and work samples to: EMPLOYMENT SERVICE FCC Class in Box L -239, BROADCASTING First Radio Telephone License VIII IIIIIN.IIIIII!IIII Ill 111 IIII1111IIIIIIII IIII% (5) weeks - guaranteed complete tuition 6295.00 -week -Rooms $10.00 per -Classes be- !_ gin Jan. 5 - Feb. 9 - March 16 - April 20 - May MR. BROADCASTER 25. Call or write Radio Engineering Institute. Situations Wanted 1336 Main Street in beautiful warm Saraso- We have over 600 experienced appli- ta, Florida. Production- Programing, Others cants currently registered with us. If you are looking for any type of person- Announcing, programing, first phone, all nel from station manager to trainee, phases electronics. Thorough, intensive YOUR MAN IN EUROPE radio or TV, we have them in our file. practical training. Methods and results We refer only qualified, "Reference - proved many times. Free placement serv- Canadian, seeks radio, TV or Sales assign- checked" applicants to you. ice. Allied Technical Schools. 207 Madi- ments abroad. All round Air and Sales ex- son, Memphis, Tennessee. perience. Own office Cr recording facilities. Call or Write: W. Lavergne, Vision, S. A., Calle Tuset 32, Barcelona, Spain. C.B.I. Placements Train now in N.Y.C. for FCC first phone license. Proven methods, proven results Radio -TV Division Day and evening classes. Placement assist- 641 Equitable Bldg. Denver, Colorado 80202 ance. Announcer Training Studios, 25 W. TELEVISION -Help Wanted -Technical Phone 303 - 534 -0688 43rd, N. Y. OX 5 -9245. 1111 1111 1111 IIII 1111 IIII 1111 1111 1111 1111 1111 IIII IIII America's pioneer, 1st in announcing since Television /Field Broadcast THE ONE SERVICE DEVOTED SOLELY TO 1934. National Academy of Broadcasting BROADCASTERS 10a HUNTERS AND THOSE 814 H St. NW, Washington 1, D. C. Engineers PRESENTLY WORKING BUT READY TO MOVE MANAGERS TO TRAFFIC GIRLS THE INDUS- 1st and video op- TRY'S BEST ARE IN OUR FILES is Learn Broadcasting in nations 23rd market. phone, transmitter Individual instruction, no classes. Broadcast- eration, installation and maintenance BROADCAST PERSONNEL AGENCY SHERLEE ing Institute of America, Box 6071, New BARISH, DIRECTOR 527 MADISON AVE. Orleans. experience. Considerable travel in- NIW YO RR, N. Y. 10022 volved. Openings in East and South. resume to Mr. D. K. RADIO Send Thorne, RCA Service Company, Cherry Hill, INSTRUCTIONS Help Wanted Camden 8, New Jersey.

Employer Production- Programing, Others An Equal Opportunity EMERSON COLLEGE'.

Er71111111111110IIIII1111111nIIIIIlII1111r1111111111111r11111111n111r7llllllllllllelç Accredited liberal arts college. Specialization in ra- Communications Engrs. dio. TV, theatre arts, RADIO -TV speech, speech and hearing FARM REPORTER therapy. B.A., B.B., MA., RADIO Design and operating experience in audio, M.S. degrees. Day, evening, video and RF systems by a major television Openings in Sacramento and Fresno. I summer sessions. Broad- network. Applicants should have a BS de- writ- to 3 years experience in farm radio or E casting, announcing, gree or equivalent and have at least 5 years ing, radio and TV produc- farm television preferred, but will con - c experience in television. Applicants should tion. Electronic production sider agricultural journalism graduate E also be well grounded in solid -state tech- studio, theatre. FM radio niques. Send resume and salary requirements: or newscaster with farm background. station, speech and hearing oppor- =555 clinic. Outstanding Apply in person or send detailed re- AMERICAN tunities for achieving pro- SPEECH sume to: E fessional competence in act - BROADCASTING CO. tag, directing, and script g PERSONNEL DEPARTMENT °- la writing for radio and TV. McCLATCHY BROADCASTING COMPANY Engineering Dept. R.L.P. Coed. 84th year. For catalog THEATRE write: Director of Admis- 21st and O Streets E 7 West 66 Street sions. Sacramento, California E New York 23, N. Y. EMERSON COLLEGE 303 Berkeley St., Boston 16 1111111011111111UBr aIIINNIIIIr1IlINUINIIOIINIIININGI1111INIIIInllIIIl

84 BROADCASTING, November 30, 1964 Continued from page 80 denied appeals by Western Broadcasting Co. WANTED TO BUY -Stations (KDAV), Lubbock, Tex.. and Broadcast Bureau from examiner's Aug. 20 action to extend time to Nov. 30 to file exceptions which, among other things, upheld use of to initial decision in proceeding on AM ap- written interrogatories in remand proceed- plication of Norristown Broadcasting Inc. ing on applications of La Fiesta Broadcast- (WNAR), Norristown, Pa. Action Nov. 23. ing Co. and Mid- Cities Broadcasting Corp. ; WANT TO BUY RADIO STATION '. Granted petition by Daniel Enterprises for new AM's in Lubbock. Member Slone Inc. to extend time to Dec. 8 to file excep- not participating. Action Nov. 17. . NOW LOSING MONEY tions to initial decision in proceeding on 'a application and that of Boardman Broad- ACTIONS ON MOTIONS casting Inc. for new AM's in Warren and By Chief Hearing Examiner ine.: In any area of country. Must have good Boardman, Ohio, respectively, in Doc. 15190- James D. Cunningham 1. Action Nov. 20. . nighttime signal and wide coverage for . By supplemental decision in proceeding Designated Examiner H. Gifford Irion to on applications of Sara Radio Inc. and preside at hearings on applications for TV . all night operation. Power secondary if .: Channel 900 of Saratoga Springs, New York channel 4 in Henderson and Boulder City, Inc. for interim operation on 900 kc in Nev.; scheduled prehearing conference for :: good high frequency skip signal . . Saratoga Springs. N. Y., in Doc. 15647 -8, (1) Dec. 28 and hearing for Feb. 1, 1965. Action granted request of Channel 900 and dis- Nov. 23. i Cash or Terms. Reply in detail in con- e missed its application; and (2) granted Sara Designated Examiner David I. Krau- Radio interim authority on 900 kc, 250 w, D; shaar to preside at hearings on applications fidente. conditioned that term of interim authoriza- of WTWV Radio and Progressive Broad- i tion shall commence on Nov. 26, and shall casting Co. for new AM's at Tupelo and terminate on day following release of deci- Corinth. both Mississippi, respectively; a¡ Box L -341, BROADCASTING sion in pending proceeding for regular au- scheduled prehearing conference for Dec. thorization on frequency, or at such other 21 and hearing for Jan. 18, 1965. Action Nov. time as may be specified by commission, or 23. on June 1, 1966, whichever is sooner. Action Designated Examiner Elizabeth C. Smith Nov. 19. to preside at hearings on applications of By memorandum opinion and order Southern Newspapers Inc. and Radio Hot granted Joint petition by Sentinel Broad- Springs Co. for new FM's in Hot Springs, FOR SALE -Stations casting Co. and Lakeland FM Broadcasting scheduled prehearing conference for Inc., applicants for new FM's in Lakeland, Dec. 23 and hearing for Jan. 25, 1965. Action Fla., and approved agreement whereby Sen- Nov. 23. tinel will be paid $2,000 as partial reim- On own motion, continued prehearing bursement of expenses incurred In connec- conference 23 tion with application to return for with- from Nov. to Dec. 2 in Chi- drawal; but dismissed application with cago, TV channel 38 proceeding. Action Nov. prejudice; and granted Lakeland's applica- 20. CATV WEST COAST tion for new FM on channel 231. Action With consent of all parties, designated Nov. 19. Examiner Chester F. Naumowicz Jr. to associate with presiding Hearing Examiner Granted request by Broadcast Bureau Isadore A. Honig in preparation and issu- FM TOP THREE MARKETS to extend time to Nov. 27 to file exceptions ance of initial decision in proceeding on to initial decision in proceeding on AM applications of Community Broadcasting applications of Berkshire Broadcasting Corp. Service Inc. and Mortimer and Vivian Eliza AM TOP FIVE MARKETS (WLAD), Danbury, Conn., et al. Action Nov. Hendrickson for new FM's In Vineland, 19. N. J. Action Nov. 18. Granted motion by Swanco Broadcast- ing Inc. of Iowa (KIOA), Des Moines, Iowa, By Hearing Examiner Charles J. Frederick drxr PIE Sc cASSArtafge JIIr. to extend time to Nov. 25 to file replies to C'` exceptions to initial decision In proceeding Granted petitions of Nelson Broadcast- Media Brokers on applications of Edina Corp. and Tedesco ing Co. and Ubiquitous Frequency Modula- Inc. for new AM's in Edina and Blooming- tion Inc. for leave to amend applications ton, Minn., respectively. Action 19. for new FM's in Kingston and Hyde Park. 440 EAST 62ND STREET Nov. both New York, respectively, and accepted NEW YORK CITY By decision (1) granted applications of amendments reflecting new financial struc- Coastal Broadcasters Inc. for new AM on tures. Action Nov. 23. TE 2.9362 1440 kc, 1 kw, DA, D, in Herndon, Va.. and Prince William Broadcasting Corp. to change By Hearing Examiner Walther W. Guenther operation of WPRW Manassas, Va., on 1460 kc from 500 w, D, to 5 kw, DA -2, unl, each Granted request of Triad Stations Inc. conditioned to no pre -sunrise operation with for waiver of time requirement of Sec. 1.594 daytime facilities pending final decision in of rules and accepted publication of hearing Doc. 14419. and added condition to WPRW notice in proceeding on application and that FOR SALE and (2) denied application of Colchester of Marshall Broadcasting Co. for new FM's 50 interested in partnership own- Broadcasting Corp. for new AM on 1440 kc, in Marshall, Mich. Action Nov. 19. percent 1 kw, DA, D, in Herndon. Member Berke - ing established AM station in good mar- By Hearing ket. Reason for station needs meyer dissented in part and issued state- Examiner Isadore A. Honig selling- ment. Feb. 18 initial decision looked toward partner participating in the management action. Action Nov. 18. On own motion postponed further hear- and operation of the business. r ing from Nov. 24 to Dec. 2 in proceeding on By decision, denied application of Mo- Bo: L -352, BROADCASTING application of Verne M. Miller for new AM berly Broadcasting Co. to make changes in in Crystal Bay, Nev. Action Nov. 19. ant. and ground systems of KWIX Moberly, Mo., continued operation on 1230 kc, I kw- Granted applicants' joint request for LS. 250 w -N; and dismissed Marshall Elec- postponement of certain procedural dates tric Co. statement in support of joint reply. in Springfield. Ill., channel 26 proceeding, April 1 initial decision looked toward and continued hearing conference from Nov. action. 25 to Jan. 5, 1965. Action Nov. 19. To buy or sell Radio and /or TV proper- Action Nov. 18. By memorandum opinion and order in In proceeding on applications of Blue ties contact: proceeding Island Community Broadcasting Inc., and on applications of Charles Coun- Elmwood Park Broadcasting Corp. for new PATT Mc DONALD CO. ty Broadcasting Inc., and Dorlen Broadcast- FM's in Blue Island and Elmwood Park, ers Inc. for new AM's in La Plata and Ill., P. O. BOX 9266 - GL 3 -8080 Waldorf. Md., respectively, and application respectively, and Mrs. Evelyn R. Chau- of Dorlen Broadcasters Inc. for renewal of vin Schoonfield for renewal of license of AUSTIN, TEXAS 78756 license of WSMD(FM) Waldorf. in Doc. WXFM(FM) Elmwood Park, granted appli- 14748 et al., (1) granted Charles County re- cants' joint petition and extended proce- quest and accepted applicants late filed dural dates and postponed further hearing joint reply, and (2) directed that examiner from Dec. 7 to Jan. 11, 1965. Action Nov. 17. shall proceed to resolution of issues 1 and 10 and prepare partial initial decision on By Hearing Examiner H. Gifford Trion Ala. single daytime $ 65M terms matters, which decision to then be trans- Granted petition by Atlas Broadcasting Fla. medium daytime 80M Nego. mitted to board, and all parties wishing to Co. (WMAX), Grand Rapids. Mich., for N. Y. metre daytime 100M 29% file exceptions to do so with board within leave to make engineering amendment to N. C. metro profitable 200M cash 30 days after release of partial initial deci- application, and accepted amendment. Ac- N. E. top 50 daytime 400M 29% sion. Action Nov. 18. tion Nov. 17. buying and selling, check with By memorandum opinion and order in proceeding on application of Marion Moore By Hearing Examiner for new AM In Joshua Tree, Calif., in Doc. Chester F. Naumowicz Jr. 'd CHAPMAN COMPANY INC 15618, (1) granted motion by Hi- Desert 2045 PEACHTREE Rn., ATLANTA, GA. 90909 Broadcasting Corp. (KDHI), Twentynine IN Granted petition of WPFA Radio Inc. Palms, Calif., to extent of enlarging issues and dismissed application for new FM in to determine whether Marion Moore is Springfield, Ill. Action Nov. 20. financially qualified to construct and oper- In proceeding on applications of North- ate proposed facility; and (2) accepted western Indiana Radio Inc. Valparaiso, Ind., STATIONS FOR SALE Broadcast Bureau's late filed pleading. Ac- Valley Broadcasting, Kankakee, and Liv- tion Nov. 18. ingston County Broadcasting Co., Pontiac, ROCKY MOUNTAIN STATE. Exclusive day- Granted petition by Broadcast Bureau both Illinois, (1) granted Valley's motion to time. Absentee owned. $55,000. Terms. to extend time to Nov. 25 to file responsive extent of dismissing application; (2) re- pleadings to East Kentucky Broadcasting ceived in evidence exhibits 5 and 6 of JACK L. STOLL & ASSOCIATES Corp. petition for clarification or modifica- Livingston and Northwestern, respectively, tion of issues in proceeding on application and (3) closed record. Action Nov. 19. 6381 Hollywood Blvd. of East Kentucky and Cumberland Publish- Los Angeles 28, Californio ing Co. for new FM's in Pikeville, Ky. Ac- By Hearing Examiner Sol Schildhause tion Nov. 18. or By memorandum opinion and order, is In proceeding on application of Radio

BROADCASTING, November 30, 1964 (FOR THE RECORD) 85 Wis.; WWCF -FM Baraboo, Wis.; WXCO Wausau, Wis.; WAJP(FM ) Joliet. Ill.; WBBA BROADCASTING Pittsfield, Ill.; WEBH(FM) and SCA Chicago; SUMMARY OF COMMERCIAL WHCO Sparta, Ill.; WLPO LaSalle, Ill.; WDTM -FM Detroit; WWSC Glens Falls, Compiled by BROADCASTING, Nov. 24 N. Y.; WATW Ashland, Wis.: WBAY -AM- FM Green Bay, Wis.; WBIZ Eau Claire, ON AIR NOT ON AIR TOTAL APPLICATIONS Wis.; WCRA -FM Effingham, Ill.; WDWS Lic. CP's CP's for new stations Champaign, Ill.; WEEF -FM (SCA only) Highland `Park, Ill.; WFOX Milwaukee; AM 3,975 65 72 367 WGFA -FM Watseka, Ill.; WHBF Rock Is- FM 1,179 73 208 276 land, Ill.; WIGM Medford, Wis.; WKTS TV 548' 38 89 180 Sheboygan, Wis.; WLIP-FM Kenosha, Wis.; WMAY Springfield, Ill.; WOPA Oak Park, Ill.; 'WRSE -FM Elmhurst, Ill.; WWJC Su- perior, Wis.; WZOE Princeton, Ill.; WAUK- AUTHORIZED TELEVISION STATIONS AM-FM Waukesha, Wis.; WDWS -FM and SCA Champaign, Ill.; WHBF -FM Rock Is- Compiled by BROADCASTING, Nov. 24 land, Ill.; WLIP Kenosha, Wis.; WRAC Racine, Wis., and WNFO -FM and SCA Nash- VHF UHF TV ville. Commercial 508' 163 671 WKEF(TV) Dayton, Ohio -Granted CP to replace expired for new TV. Noncommercial 58 56 114 permit Actions of November 18 COMMERCIAL STATION BOXSCORE KIRO Inc., Lake Hill area, Renton and Kennydale, Edmonds, Richmond Beach, and Compiled by FCC, Oct. 31 Seattle, Wash.-Granted CP's for new UHF- TV translators on channels 80, 79 and 78, to AM FM TV rebroadcast programs of KIRO -TV (ch. 7) Seattle, Wash. Licensed (all on air) 3,948 1,175 555 Granted renewal of licenses for follow- CP's on air (new stations) 47 57 29 ing main and co- pending auxiliaries: WLCY CP's not on air (new stations) 78 203 87 St. Petersburg, Fla.; WMSK Morganfield, 4,073 1,435 671 Ky., and WRDW -TV Augusta, Ga. Total authorized stations WXYZ-TV Detroit -Granted license cov- Applications for new stations (not in hearing) 176 197 73 ering changes; condition. Applications for new stations (in hearing) 68 52 62 WFMA(FM) Rocky Mount, N. C.- Granted Total applications for new stations 244 249 135 CP to increase ERP to 100 kw, decrease ant. 204 55 39 height to 360 feet, and install new ant.; Applications for major changes (not in hearing) conditions. Applications for major changes (in hearing) 36 5 10 KO9BH, 60 49 KI1BQ, K13BM, Mazama, Wash. - Total applications for major changes 240 Granted CP's to change trans. location to 5 Licenses deleted 4 1 0 miles northwest of Winthrop, Wash., for CP's deleted 1 0 1 VHF -TV translators. WNJU -TV Linden, N. J.- Granted mod. of CP to change our. ERP to 107 kw, and 'Does not include seven licensed stations off air. change type trans. 'Includes three noncommercial stations operating on commercial channels. Granted licenses for following UHF -TV translators: K76BR Radio Center, Newport and Otter Rock, Ore.; W75AD Plains Tele- vision Corp., Mattoon, Ill. Monticello for new AM in Monticello, Fla., Granted renewal of licenses for follow- (1) received in evidence executed and ten- ing TV translators: KO6AP, Greer Com- Actions of November 17 dered affidavit as its exhibit number 2; (2) munity TV, Greer, Ariz.; KO7DA, Old Pueblo Remote control permitted for following canceled Nov. 23 hearing, and (3) closed Broadcasting Co.. Casa Adobes, Ariz.; KO6BO, FM's: KFMX San Diego; KIST Colorado record. Action Nov. 17. KO7EV, K11CY, St. Johns TV Committee, St. Springs. Johns, Ariz.; KO2AM, KO7BT, KO6AQ, Verde By Hearing Examiner Elizabeth C. Smith Valley TV Club Committee, Camp Verde, High Rock Television Association Inc., Verde Valley, Cornville and Rimrock, Ariz.; Keyser and surrounding area, W. Va.- Granted request of Tidewater Broad- K11DH, WGAL Television Inc., Casas Adobes Granted CP for new VHF -TV translator on casting Inc. and continued further hearing and Catalina Foothills additions, Tucson, channel 13, to rebroadcast programs of from Nov. 20 to Nov. 25 in proceeding on Ariz.; KO6AH, K07DX York Sheldon Tele- WTOP -TV (ch. 9) Washington. application and that of Edwin R. Fischer vision Association, York- Sheldon, Arir.; for new AM's in Smithfield and Newport K74BK, Community Television Project, Action of November 16 News, both Virginia, respectively. Action Globe and Miami, Ariz.; K73AJ, K8OAP, Nov. 20. WMAJ State College, Pa.- Granted change K72AV, K75AI, K74AN, K77AM, K76AQ, in remote control authority. By Office of Opinions and Review K82AA, K7OAC, K78AC, Mohave County Board of Supervisors, Mohggave Count Ari- Action of November 13 Granted petition by Broadcast Bureau zona, Springs, Sandy to extend time to Nov. 20 to reply to joint Chloride, Gas City, BullheaB City. Davis KUEQ Phoenix, Ariz.-Granted change in petition of Sioux City applicants KTIV Tele- Dam and Kingman, all Arizona, and Needles, remote control authority. vision Co. (KTIV) and Peoples Broadcasting Calif.; K72AE, K8OAQ, Needles Community Corp. (KVTV) to terminate proceedings on Television Club Inc., Needles, Calif., and Action of November 2 Davis Dam and applications and that of Palmer Broadcast- Gas City, Bullhead, Ariz.; KRMG -FM ing Co. (WHO -TV), Des Moines. all Iowa. K74BR, K76BO, Parker Television Transla- Tulsa, Okla.- Remote control tors, Parker. Ariz. permitted. Action Nov. 17. Following FM's are broadcasting in WOIO(FM) Cincinnati- Granted mod. of stereo. (addition to list BROADCASTING, BROADCAST ACTIONS CP to change type trans. and make changes Sept. 21): KDUX -FM Aberdeen, Wash.; in trans. equipment; remote control per- KEEN -FM San J'ose, Calif.; KFAC -FM Los by Broadcast Bureau mitted. Angeles; Bakersfield Calif.; Actions of November 23 WCST -FM Berkeley Springs, W. Va. - Bakere d, Calif.; KLEFHouon; WDEA Ellsworth, Me: Granted CP to Granted mod. of CP to change type ant. KRFM Phoenix; KRWG University Park, change hours of operation on 1370 kc from KUDY Spokane, Wash.- Granted exten- N. M.; KVIL -FM Dallas; KWDM Des Moines, 5 kw, D to 1 kw -N. 5 kw -LS; install DA -N sion of completion date to May 15, 1965. Iowa: KZAM Seattle, Wash.; WAEF -FM change studio location to trans. site, and Granted licenses covering changes for Cincinnati; WBEU -FM Beaufort, S. C.; delete remote control operation; conditions. following TV's: KMBC -TV Kansas City, Mo.; WBRD -FM Bradenton, Fla.; WFOL -FM Granted renewal of licenses for follow- WRDW -TV Augusta, Hamilton, Ohio; WGCB -FM Red Lion, Pa.; ing main and co- pending auxiliaries: WBAY- Ga. WIAC -FM San Juan, P. R.; WILE -FM Cam- TV Green Bay, Wis.; WUHF(TV) Milwau- WCAX -TV Burlington, Vt.- Granted CP to bridge, Ohio; WJBO -FM Baton Rouge; kee; WTVP(TV) Decatur, Ill., and WMAQ- change ERP to 37.6 kw vis., and 18.8 kw our.; WKTZ -FM Jacksonville, Fla.; WLAG -FM TV Chicago. change type trans. and type ant.: make LaGrange, Ga.; WLIP -FM Kenosha, Wis.: WCON Cornelia, Ga.- Granted license cov- changes in ant. structure, and change ant. WMJR -FM Fort Lauderdale, Fla.: WOOF - ering use of old main trans. as auxiliary height to 2740 feet. FM Dothan, Ala.; WPAT -FM Paterson, N. J.; trans. at main trans. site. WDUX Waupeca, Wis.-Granted mod. of WPRB Princeton, N. J.; WSAU -FM Wausau, KPRC Houston- Remote control permitted, CP to change ant. location, and make Wis.; WTOC -FM Savannah, Ga.; WVNO -FM while using non- directional ant. changes in ground system; conditions. Mansfield, Ohio, and WYCR York- Hanover, KO9FT Lemert, Carrington and Sykeston, WTCW -FM Whitesburg, Ky. Granted Pa. Ann. Nov. 24. N. D.- Granted mod. of CP to change type mod. of CP to move ant.- trans.- location; trans., make changes in ant. system. and change type ant.; correct geographic co- Rulemakings include Bowden Church rural area in prin- ordinates, and specify ant. height at 123 feet. cipal community for VHF -TV translator. PETITIONS FOR RULEMAKING FILED Following were granted extensions of Granted renewal of licenses of following completion dates: KPTV(TV) Portland, Ore., main and co- pending auxiliaries: KVWO -FM Nashville-Tennessee State Department to May 23, 1965; W74AF Springfield Televi- Cheyenne, Wyo.; WGLM(FM) and SCA of Education. Requests amendment of rules sion Broadcasting Corp.. Adams, Mass., to Richmond, Ind.; WRJS San German. P. R.; to reassign channel 14 from Athens, Tenn., May 23, 1965. WAXX Chippewa Falls, Wis.; 'WBEZ(FM) to Chattanooga and assign channel 47 to Chicago; WCRA Effingham. Ill.; WDUX Athens, and reserve both channels for edu- Actions of November 20 Waupaca, Wis.: WEAW Evanston, Ill.; cational use. Received Nov. 16. WEMP -AM -FM Milwaukee: WGFA Watseka, WROW -FM Albany, N. Y. - Requests North Fork TV Association, North Fork, Ill.; WGSB Geneva, Ill.; WIBU Poynette, amendment of rules to make changes in FM Idaho -Granted CP for new VHF -TV trans- Wis.; WJPG Green Bay, Wis.; WLBK -AM- table of assignments as follows: Oneonta, lator on channel 2 to rebroadcast programs FM DeKalb, Ill.; WLNR -FM Lansing, IIII.; N. Y.: delete channel 237A, add channel of KID -TV (ch. 5) Idaho Falls, Idaho. WMNE Menomonie, Wis.; WRDB Reedsburg, 280A. Received Nov. 17.

86 (FOR THE RECORD) BROADCASTING, November 30, 1964 WHEN World War II ended in he has learned the creative needs of 1945, combat infantryman Hal Do unto talent station operators. Golden was selected to study at the Harold Golden was born in Niagara Biarritz American University in France. Falls, N. Y., on Aug. 4, 1924 and short- As an extracurricular activity, he joined what you'd want ly after graduating from high school, the staff of the university radio station, he joined the U. S. Army. He was WBAU, as an announcer-in both Eng- wounded while serving as an infantry- lish and "fractured French." it to do for you man in Germany in late 1944 and was "Though my French was atrocious," sent to a hospital in England. He served Mr. Golden recalled, "this experience for several months as a photographer whetted my desire to get in the broad- more acute. We feel that the time is attached to the U. S. Air Force before casting business. And it also helped ripe to plan for the future." his interlude at Biarritz. build a conviction that talent of all His preoccupation with the creative As a student at Syracuse University, kinds -acting, writing, directing and side of television, despite his current Syracuse, N. Y., he obtained his first producing -must be nurtured and en- immersion in the business end, reflects professional training in the U. S. as couraged if the entertainment industry Mr. Golden's early training and job ex- a fledgling announcer at WHEN -TV in is to remain strong." perience. He worked as an announcer, that city. He recalls that his classmates Today, as vice president and direc- actor and writer in Buffalo and James- at Syracuse included such present -day tor of sales for MCA TV Ltd., Mr. town, N. Y., and New York City, be- TV -radio figures as Ed Bleier, vice pres- Golden is responsible for overall su- fore moving into TV program sales. ident and general sales manager of pervision of the sales to stations of the He contends that the background he ABC -TV; Marvin Shapiro, vice presi- company's large stock of syndicated acquired in these facets of TV has dent and general sales manager of programs. Though off -network series helped him in his sales efforts because Television Advertising Representatives; and feature films can, to some extent, Woody Benoit, senior vice president of fill the requirements of TV stations, Lennen & Newell, and announcers Dick Mr. Golden is concerned over the vir- PROFILE Clark and Don Morrow. tually choked -off supply of first -run en- WEEK'S After four years in the creative end tertainment syndicated series. of broadcasting, Mr. Golden shifted to "I think this is where the encourage- the business side in 1953, joining ment of young, local talent comes in," Armand S. Weil Advertising in Buffalo. he remarked. "It is next to impossible He remained there until early 1954 to produce the high- budget series that when he moved to the sales staff of used to be the backbone of syndica- United Television Programs. Three tion five or six years ago. Today's mar- months later UTP was absorbed by ket will not support them. MCA. Mr. Golden remained in Buf- "But I think there's plenty of young falo for MCA and since then has been talent at local TV stations that can be continuously associated with the com- tapped by producers aiming at the pany. syndication market. I think a good Well Staffed Mr. Golden heads a start has been made with the use by staff of 15 salesmen, which he believes networkers and syndicators of such constitutes "the largest in the syndica- promising young entertainers as Les tion field." MCA distributes more than Crane, Regis Philbin, Lloyd Thaxton 40 program series, largely of the off - and Mike Douglas. These youngsters all network type. started on local stations and today all Since sales today are made primarily of them have national exposure." to TV stations and not to the regional Mr. Golden noted that MCA TV advertiser of earlier years, Mr. Golden currently is distributing the Lloyd Thax- observed, MCA has been active for ton Show, which started several years more than five years in servicing sta- ago on xcoP(TV) Los Angeles. Con- tion representatives with research data vinced the program had potential for Harold Golden -VP and director of sales, and program information. audiences beyond Los Angeles, MCA MCA TV Ltd.; b. Aug. 4, 1924, Niagara "We were a pioneer in this type of obtained syndication rights to the series Falls, N. Y., U. S. Army and Air Force, sales activity," 1943 -46; U. of Buffalo, Buffalo, N. Y., Mr. Golden stated. "And a and began distribution drive several 1946 -47; Syracuse U., Syracuse, N. Y., shortly we plan to introduce a new months ago. Mr. Golden reported that B.S. in radio and psychology, 1949; an- wrinkle. We intend to place advertis- "sales already have been made in more nouncer, WJTN Jamestown, N. Y., and ing in consumer newspapers in New than 60 markets and ratings at virtual- WEBR Buffalo, 1949 -1951; freelance an- York and Chicago designed to attract ly all stations have increased for the nouncer- writer-director, New York, and promotion writer WNBC -TV New York, 1951- the attention of agency timebuyers to periods in which Thaxton is slotted." 1953; account executive, Armand Weil some of our series. To the best of our The acceptance of this series has Advertising, Buffalo, 1953; account exec- knowledge, this is the first time that a spurred MCA to "seek out other hidden utive, United Television Programs, Buffa- syndicator has used this approach in talent in the hinterlands," Mr. lo, 1953 -54; joined MCA TV, Buffalo, Golden 1954; midwest sales manager, MCA-TV, its advertising." observed. Company representatives in Chicago, 1957 -59; VP and director of It is Mr. Golden's belief that the the field, he added, have been instructed sales, MCA-TV, 1960; m. Bernice Gins- abolition of option time has not helped to "look for program formats, writers, berg, 1953; children- Margery, 8; Don- the program syndicators. For the most directors and performers" for potential ald, 7; member -International Radio & Television Society; National Academy of part, TV stations still are ordering the development by MCA. Television Arts & Sciences; board of di- network shows, and pre -emptions gen- Plan for Future "With the advent rectors, Jewish Community Center, Stam- erally replace the network feature film of UHF television," Mr. Golden con- ford, Conn.; Roxbury Sun and Tennis segments, particularly when stations Club, Long Ridge Sun and Tennis Club, have access own tinued, "the need for new and fresh both Stamford; hobbies -tennis, cabinet- to their feature film programing and talent will become even making. libraries.

BROADCASTING, November 30, 1964 87 EDITORIALS Those broadcast billings through announcements on the air and in paid newspaper advertisements (as required, albeit without justification, by THE dominance of television and radio in the advertis- the FCC at license renewal time) about five ten -thousandths ing agency business is evident once again, but with a of one percent of the public took the trouble to write in difference, in BROADCASTING'S 13th annual rankings of the during the past year. And, when the lunatic or trivial were top 50 radio -TV agencies, which were published in these eliminated, there were only 35 unfavorable comments of pages last week. all kinds considered worthy of a second look -or about one The difference is that the evidence this year is even more out of 1,800,000 of population. Is that the deluge of com- overpowering than ever before. Examples: The median plaints from all parts of the country? agency commitment to radio -TV in last year's top 50 was To nail down this brand of irresponsible commentary, 55% of total billings; this year it is 59 %. Last year 18 of let's turn to another passage in the article. It states that the top 50 put at least 60% of their budgets into radio -TV; "more than one-third of the [535] members of Congress this year 23 did. Last year 10 agencies put 70% or more own radio or television interests." Our last count, based on into broadcasting; this year 15 did. Last year no agency FCC records, was 22 members of Congress holding varying put more than 83% of its billings into TV and radio; this interests, including those sitting as directors of non- commer- year two agencies exceeded 90 %. cial educational stations. Keep in mind that a false owner- If you want to see what real growth looks like, go back to ship report can cost a station its license. the first annual studies. In 1952 the top radio -TV invest- It's nothing new for Harper's to waylay the broadcast ment was $40 million, which would rank 18th in 1964, and media. The magazine, with its limited appeal is perforce the 50th agency in 1964 would have been 16th in 1952. only minutely But for Reader's Digest, which Although television gets the bulk of these dollars, the commercial. is loaded commercially and claims over 15 million circula- figures contain a heartening story for radio, too. For they tion monthly, to buy a warmed over, wholly irresponsible show that radio is gaining in importance at the top. This diatribe against a medium it has used to build its own circu- year's top 10 broadcast agencies, for example, invested lation so it can sell more advertising is incredible business $105.3 million in radio alone, a gain of 14% over the 1963 judgment and bad journalism. top 10's radio outlays. We do not pretend that the leading agencies of 1964 would not also be leaders if there were no radio and tele- It takes two kinds vision. difference is of degree, and a foolish The one FOR entirely different but equally important services in figure of thought will demonstrate how big the difference the elevation of the status of broadcast journalism, really is. If their radio -TV billings were taken away -that's Ed Murrow and Bob Kintner were unassailable choices for the foolish thought for the week-the total billings of 34 special recognition by the Radio Television News Directors in least, and of the top 50 agencies would be cut half, at Association at its annual conference two weeks ago. in some cases they would be decimated. This relationship between agency size and liberal use of As a correspondent for CBS, Mr. Murrow became prob- the broadcast media becomes more obvious each year. ably the most widely known voice on the air and a news- Television and radio may not be able to guarantee success man respected for his professionalism by journalists in all the in every instance; but it is increasingly clear that big suc- media all over world. cess is not apt to be achieved without them -as hundreds Mr. Murrow made his contributions to broadcast journa- of these same agencies' clients can happily testify. lism as a reporter, writer and personality. Mr. Kintner, as president of NBC, has made his as a corporate manager who has accorded news a position of significance that lesser Sandbagging radio managers have yet to recognize. THEY'RE at it again with irresponsible pot -shotting at Broadcast journalism will flourish as long as it commands radio. the services of skilled professionals who are respected and The fat December Reader's Digest (100 pages of adver- supported by company management. The best of both are tising, with inserts, fold -outs, gate -folds, and mailing cards exemplified by this year's winners of the RTNDA awards. in multi- colored displays) runs a featured article titled "American Radio: An Insult to the Public ?" The piece is condensed from the September 1964 Harper's. The condensed article itself is inaccurate, mixed up, shal- low and contradictory. But Reader's Digest's promotion of it is positively misleading. In its newspaper ads promoting newsstand sales, the Digest shouts about a "timely article" reporting that "from all parts of the country complaints pour into the FCC about the frequency, length and nature of radio commercials." We wonder how an article printed in September in Harper's can be "timely" when it is condensed in the Decem- ber issue of Reader's Digest. Now about all those complaints. No statistics are cited; simply the generalized and wholly unsubstantiated comment of the writer that the FCC reported last year "an increas- ing number of complaints." There are figures available from the FCC's own files. Drawn for BROADCASTING by Sid Hix These were reported in BROADCASTING last summer. They showed (Aug. 31, 1964, issue) that even though the public "Well, Him, at least we know there are 26 million dog was solicited to complain about the performance of stations lovers in this country."

88 BROADCASTING, November 30, 1964 When KSTP -TV says "Go out and buy it ",

people go out and buy it

Represented Nationally by Edward Petry & Co., Inc.

TELEVISION CHANNEL 5 NBC

100,000 WATTS MINNEAPOLIS . ST. PAUL HUBBARD BROADCASTING, INC. "7f this is such a great western Joe, how come everyone is watching Jack eemmon and Slenn Jord in 'Cowboy' on i4. WOOD-en?"

IN GRAND RAPIDS KNOWS HOW TO USE FEATURE FILMS TO BUILD RATINGS AND LURE SPON- WOOD -TV SORS. IT'S OUT WITH THE OLD AND IN WITH THE NEW...LIKE COWBOY, IT HAPPENED TO JANE, THE MOUSE THAT ROARED, PAL JOEY, AND THE REST OF THE 60 NEWLY RELEASED COLUMBIA POST -'50 GROUP II FEATURES. DISTRIBUTED EXCLUSIVELY BY SCREEN GEMS