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NOVEMBER 30, 1964 50 CENTS 34TH YEAR C C Z (n f -n rrn n-DDm(n O xi D D n co c co OrgadeaSti (n fig D THE BUSINESSWEEKLY OF TELEVISION AND RADIO nz<r D = (p Networks point to shorter -funnier shows next season. p27 NAB could wind up with more than one man on top. p58 CATV operators take aim at ABC's regulatory plan. p40 FCC decides payola is worth another look. p60 COMPLETE INDEX PAGE 7 .0e6, c r qi,. /l Gh -qr Ir Festival of Gas at the 1964 -1965 New York Woi-Id'sFair Today's successful national advertisers put their media money where their markets are. They sell on target with- out waste with Spot Television. Check the national adver- tisers registering the strongest sales gains today. You'll find more and more of them using Spot TV on these out- standing stations. KOB -TV Albuquerque KSTP -TV ..Minneapolis -St. Paul WSB -TV Atlanta WSM -TV Nashville KERO -TV Bakersfield WVUE New Orleans WBAL -TV Baltimore WTAR -TV.Norfolk- Newport News WGR -TV Buffalo KWTV Oklahoma City THE ORIGINAL STATION REPRESENTATIVr WGN -TV Chicago KMTV Omaha WLW -T Cincinnati" WDBO -TV Orlando WLW -C Columbus' KPTV Portland, Ore. WFAA -TV Dallas WJAR -TV Providence WLW -D Dayton' WROC -TV Rochester KDAL -TV Duluth -Superior KCRA -TV Sacramento WNEM -TV Flint -Bay City .... -.... KPRC -TV Houston KUTV Salt Lake City WOAI -TV San Antonio WLW -1 Indianapolis" WDAF -TV Kansas City KFMB -TV San Diego KARD -TV. Kansas State Network WNEP -TV.Scranton -Wilkes Barre KARK -TV Little Rock WTHI -TV Terre Haute EW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT KCOP Los Angeles KVOO -TV Tulsa WISN -TV Milwaukee WTRF -TV Wheeling LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS Vc't Co., st enh ...AND THEY LOVE LORETTA, TOO. They love her versatility, her preference in drama, and her taste in leading men - (a love that's verified by ARB, Nielsen, Trendex, and TVQ Re- ports) - and they'll love you too when you invite Loretta Young into your market 250 times! That's how many half -hour dramas are now available as Loretta Young Theatre moves into syndication for the first time. Loretta's troupe includes Hugh O'Brian, John Hodiak, Gary Merrill, Ralph Meeker, Eddie Albert, and top female stars - Joanne Dru, Diana Lynn, Teresa Wright, Merle Oberon, NBC FILMS Nina Foch, and many others. If you like to be loved ... call 30 Rockefeller Plaza /Circle 7 -8300 rZr+ mrmmi?r-i James (Virginian) Drury Dean Jagger Ricardo Montalban Nume MELZA011;;M .= Cronyn 1954 EMBER 20/1954- 1964/A DECADE 13 /HOUSTON /NOVEMBER 20/1954 K -TV, CHANNEL 13 /HOUSTON /NO 1 OF SERVICE /KTRK -TV, CHANNEL "RK -T 954- 1964/A DECADE OF SERVICE /KT OF S N /NOVEMBER 20/1954- 1964/A DECADE ) -1964/ ANNEL 13 /HOUSTON /NOVEMBER 20/1954 )VEMBER ICE /KTRK -TV, CHANNEL 13 /HOUSTON /NO _ 13 /HOUS DECADE OF SERVICE /KTRK -TV, CHANNEL -RK -TV, CH 20/1954- 1964/A DECADE OF SERVICE /KT OF SERVIC OUSTON /NOVEMBER 20/1954- 1964/A DECADE -1964/A DEC , CHANNEL 13/HOUSTON/NOVEMBER 20 /1954 iVEMBER 20/19 SERVICE /KTRK -TV, CHANNEL 13 /HOUSTON /NO 13 /HOUSTON /N 64/A DECADE OF SERVICE /KTRK -TV, CHANNEL RK -TV, CHANNEL MBER 20/1954- 1964/A DECADE OF SERVICE /KT OF SERVICE /KTR 13 /HOUSTON /NOVEMBER 20/1954- 1964/A DECADE 1964/A DECADE RK -TV, CHANNEL 13 /HOUSTON /NOVEMBER_ 20 /1954 1VEMBER 20/1954 -1 E Or SERVICE /V.:RK -TV, CHANNEL 73 /HOUSTON /NO 1 3 / HOUS T' +N 'NO'S t' 4- 11x4 :A 5E'PJE CF '-Ei V La K R. --V, C IANNEL RK -TV, Ct A' ';EL 13, 2n ¡1`_54- 196L /A )EC /DE )f SE vI "F'VT OF SERVICE /KTRK -T EL 13 /HOUSTON /NOVEMBER 20/1954- 1964/A DECADE -1964/A DECADE OF TRK -TV, CHANNEL 13 /HOUSTON /NOVEMBER'20 /1954 )VEMBER 20/1954- OF SERVICE /KTRK -TV, CHANNEL 13 /HOUSTON /NO 13 /HOUSTON /NOV 1964/A DECADE OF SERVICE /KTRK -TV, CHANNEL RK -TV, CHANNE MBER 20/1954- 1964/A DECADE OF SERVICE /KT OF SERVICE/ /HOUSTON /NOVEMBER 20/1954- 1964/A DECADE -1964/A DEC TV, CHANNEL 13 /HOUSTON /NOVEMBER 20/1954 )VEMBER 20/1 SERVICE /KTRK -TV, CHANNEL 13 /HOUSTON /NO 13 /HOUSTO A DECADE OF SERVICE /KIRK -TV, CHANNEL RK -TV, CH 20/1954- 1964/A DECADE OF SERVICE /KT OF SERV STON /NOVEMBER 20/1954- 1964/A DECADE -1964/A HANNEL 13 /HOUSTON /NOVEMBER 20/1954 )VEMBER CE /KTRK -TV, CHANNEL 13 /HOUSTON /NO 13/H CADE OF SERVICE /KTRK -TV, CHANNEL RK -T 954- 1964/A DECADE OF SERVICE /KT 0 OVEMBER 20/1954- 1964/A DECADE 13 /HOUSTON /NOVEMBER 20/1954 K -TV, CHANNEL 13 /HOUSTON /NO OF SERVICE /KTRK -TV, CHANNEL 1964 KTRKTV CHANNEL 13 HOUSTON BROADCASTING, November 30, 1964 3 happiest hunting! WGAL -TV bags the market MULTI -CITY TV MARKET Buy WGAL -TV. No other station or combination of stations in the Channel 8 area can claim total- market satu- ration. Don't cover just one limited area over and over. Reach all the market all the time. Buy WGAL -TV. Channel 8 Lancaster, Pa. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco Steinman Television Stations Clair McCollough, Pres. WGAL -TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVDA -TV Tucson, Ariz. 4 BROADCASTING, November 30, 1964 Public's billion CLOSED CIRCUIT® Critical importance of FCC's 1% rule on multiple ownership and cross - ownership of broadcasting properties Commerce Committee with whom he network decision will have to come be- is reflected in latest Wall Street esti- wants to consult before formally an- fore meetings end. Networks say they mate that nearly $1 billion is now nouncing his acceptance of presidency are considering plan, but are wonder- invested by mutual funds in broad- of National Community Television As- ing if they would have to take loss casting and broadcast -oriented prop- sociation. Thus it's likely Mr. Ford first year to put in high enough bid. erties. These exclude such companies will be on hand this week and attend as Westinghouse and GE, which are Wednesday commission meeting, as he Search for angel primarily in businesses other than did last week. It's expected, however, broadcasting, but include RCA (which that commissioner will formally leave Brookings Institution of Washing- owns NBC) and American Broad- by mid -December. ton has submitted formal request for over casting-Paramount Theaters, as well Meanwhile support was building for $250,000 to three foundations for of media as CBS Inc. candidates to succeed him in his Re- study coverage of gov- ernmental and judicial activities, FCC has extended until Jan. 22 publican (or independent) vacancy. hopes to hear in month whether it's time for filing comments on its in- Unexpired portion of Mr. Ford's term going to get financing. quiry and proposed rulemaking on runs for six and one -half years, or Brookings won't accept underwriting project ownership of publicly held companies until June 30, 1970. Gaining strong of from interested parties, thus ruling by mutual funds and investment support, it was reported, is Charles out contributions by broadcast en- houses. Reply comments will be due H. King, dean of Detroit College of tities and, presumably, by asso- Feb. 21. More than dozen corporate Law, on FCC from July 1960 until bar ciation. One problem that is worry- broadcast licensees had asked for 90- March 1961 as interim appointee. ing Brookings officials: Same founda- day extension from Nov. 23 (BROAD- tions have been asked to underwrite CASTING, Nov. 23) but FCC held that Foreign trade other Brookings studies, and it seems 60 days appeared more appropriate. to be tossup whether grant will be Seven Arts Associated Corp. is made for media study, or others. CATV -NAB showdown quietly expanding its international tel- evision operations. Company under- Translators vs. CATV's Months -long consideration by Na- stood to have completed agreement with Allied tional Association of Broadcasters of Artists Corp. to handle If community antenna television sys- proposed legislation giving FCC juris- overseas TV and theatrical distribu- tems are required by FCC to refrain tion diction over community television sys- of 437 Allied feature films. To ac- from duplicating local television sta- tems is coming to head. NAB subcom- commodate this additional product tions, why shouldn't translators be (now mittee is meeting with opposite num- totaling more than 1,100 hours subjected to same limitations. CATV's bers representing National Commu- of programing), Seven Arts has added have long asked this question, and sales representatives in nity Television Association in New London and some commissioners as well as corn - York Dec. 7 -8 for last try at compro- Tokyo and in New York, which han- mission staffers are asking it too. As mise. Whatever outcome, NAB group dles Latin America. result, there are signs that commission intends to submit report to parent Fu- may decide to impose non -duplication ture of Television in America Commit- Saturday baseball condition on translator grants as auto- tee which will, in turn, pass on recom- matically as it does on grants of micro- mendations to full TV board at Jan. New York Yankees, 80% owned by waves that serve CATV's. 25 -29 meeting in Palm Springs, Calif. CBS Inc., and under contract to CBS - TV for Game of the Week in 1965, One recent translator grant already Meanwhile, NAB position seeming- will probably be out of projected na- carries that condition.