Broadcasting the BUSINESSWEEKLY of TELEVISION ANO RADIO

JUNE 14, 1965 50 CENTS 34TH YEAH Broadcasting THE BUSINESSWEEKLY OF TELEVISION ANO RADIO

Three networks almost sold out for '65 -66 season. p27 What the Estes decision means to broadcasters. p50 Loevinger calls for lighter regulation of CATV. p74 FCC reports new flexible UHF assignment plan. p86

COMPLETE INDEX PAGE 7

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MULTI -CITY TV MARKET \\WitltAMfHai- v Frequently manufacturers' sales figures show only cities where shipments are received by wholesalers and distributors. They do not show where these shipments are ..,.. actually sold by retailers over a wide area. ,,, x ;, :o7;S.I(lE Ask your sales staff for the full picture of your retail sales in the Lancaster- Harrisburg- ,\.. ..,,..... York area where WGAL -TV /Channel 8 offers READING oox «....,.-ll ESANO total- market coverage to do your selling. HARRISBURG -- rc n- \x cuNn. cANC o r...... c LANCASTER . `. :ANS YORK ...outs ro.e' «..:. scqnsvule n.xnix GFTTYS/URG ìl) 11.«... xxovu, .«..«. CM"µ pÇ HAN, INGION xA GAL -TV /. el oMUC.w . «i1.... «. . Channel 8 AM Lancaster, Pa. MEEKER Company, Inc. o. 316,000 WATTS New York Chicago Los Angeles San Francisco Steinman Television Stations ClairMcCoÌlough, Prés. WEAL -TV Lancaster, Pa. KOAT -TV A1tüuquerque, N. M. KVOA -TV Tucson, Ariz.::

4 BROADCASTING, June 14, 1965 Brake on group growth CLOSED CIRCUIT® FCC rulemaking providing for tougher multiple -ownership controls Pedigrees wanted Wilmington, WTVD[TV] Durham, WITN is expected to be issued for comment (TV] Washington, WRAL -TV Raleigh this week. Commission wants to be Whatever the outcome of CATV and wNc'r[Tv] Greenville, all N. C.), ready for appearance before Senator legislation (House Commerce Corn - plus background music and FM. John O. Pastore's (D -R. I.) subcommittee Chairman Oren Harris [D -Ark.] mittee June 23. Hearing is on other proposes FCC regulation but without matters, but senator is sure to question licensing authority), FCC will press Sound's the same commission on multiple- ownership for authority to require CATV firms to rule. He is critical of present interim supply ownership data. FCC Chair- Little change in programing is ex- policy freezing sales of top -50 market man E. William Henry feels this is es- pected to accompany swap -back late VHF's to persons already having V's sential if undesirable elements are to this week of NBC and Westinghouse in those markets. be kept out of field. stations in Philadelphia and Cleveland (see page 83). In radio, Westinghouse Proposal, which would be used as Mr. Henry has received uncon- plans to continue in Philadelphia the new interim policy pending conclusion firmed allegations that "undesirable "contemporary" music (and news) of rulemaking, is about same as that characters" are invading burgeoning policy it has followed in Cleveland last month - suggested by staff (BROAD- CATV field, have "threatened" com- but with different on-air personnel. CASTING, May 31). It would limit peting groups and have been involved NBC will retain in Cleveland disk ownership of TV's top 50 markets in in pay -offs to local officials. It's em- jockeys Westinghouse now has there. to three, no more than two of them phasized, however, that these are sim- would also bar ownership VHF's. It ply allegations, but they can't be Even lineup of network affilia- of more than two TV's per state, with checked unless FCC receives or as- tions won't be disturbed at outset, ac- only one in top two markets. And it sumes regulatory powers. cording to authorities. In Cleveland, would prevent common ownership of Westinghouse's radio station has been only television and aural stations in independent, and NBC will operate as same community, only TV and only That BMI job independent there until "arrange- daily newspaper in same community, ments" can be worked out with WOAR, and only aural station and only daily Among candidates for presidency of its present Cleveland outlet. In Phila- newspaper in same community. Pro- Broadcast Music Inc., vacant since ac- delphia, it's said, Westinghouse is ex- posal would not require divestiture cidental death of Robert Burton last pected to carry NBC radio programs and it would make exceptions in cases March, is Howard H. Bell, director of temporarily, presumably to give NBC of assignments and transfers to heirs radio and television codes of National chance to find new outlet. Swap poses and legatees of multiple owners. Pres- Association of Broadcasters. Mr. Bell, even fewer problems in TV program- ent outside ownership limits of seven 38, has been with NAB since 1951 and ing, since Westinghouse is NBC af- AM's, seven FM's and seven TV's before becoming code director in No- filiate in Cleveland and will continue (no more than five VHF's) would vember 1963 was vice president for re- in Philadelphia. main unchanged. planning and development. He is graduate of University of Missouri and holds law degree from Catholic Uni- Thanks, but no thanks versity, Washington. Don't write; telephone

Board of Association of National Many names are under consideration New technique is being used by Advertisers seems nearer consensus on of BM! board, headed by Chairman FCC legal staff to force television sta- position it'll take on FCC's proposal Sydney M. Kaye. Board is desirous of tions into line on local -live origina- to curtail TV network control of making appointment fairly promptly tions. Instead of writing letters, which nighttime programing. Indications are because of danger that competing have bounced both into Congress and ANA will tell FCC -probably in fall copyright pools will begin to raid BM! FCC meetings, staff lawyers now call -it considers plan arbitrary and un- list of blue -ribbon publishers and Washington counsel of stations under workable and that there should be writers who wonder about BMI's fu- review for license renewal and in- massive study also embracing other ture. formally mention purported shortcom- problems, including pay TV and com- ings. Particularly emphasized have munity TV, along lines pro- somewhat ABC's first CATV been lack of preemptions of network posed by Chairman Oren Harris (D- programs for local live. Compliance Ark.) of House Commerce Commit- ABC is on verge of announcing usually follows. tee. There was substantial advertiser first acquisition of community antenna support for this approach even before system-and it may very well be Wil- Attorneys, who resent approach as Mr. Harris made his proposal at ANA mington, N. C., plant owned princi- coercive, nevertheless feel they are convention last month (BROADCASTING, pally by Martin F. Malarkey and as- duty -bound to keep their station clients May 17), but it was reported more sociates. Mr. Malarkey, CATV pio- out of trouble and, therefore, "co- firmly based after ANA board meeting neer and consultant in Washington, operate." But practice is beginning to last week -even though FCC Chair- is understood to be associated in new stimulate repercussions and could man E. William Henry in meantime ABC subsidiary formed for ventures break out in FCC meeting at any time had met privately with number of in CATV field (CLOSED CIRCUIT, May with likelihood that Commissioner Lee ANA leaders to talk about FCC plan 31). Wilmington CATV began in Loevinger, who has vehemently pro- and exchange views on it (BROADCAST- 1962, has over 3,500 subscribers, tested letter writing device, will spear- ING, May 31). brings in five TV stations (WECT[TV] head effort.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices. MOR E PEOPLE

everywhere in Philadelphia

listen to WIRadio EIG 99 than any other Radio Station

MORE total listeners MORE total homes in MORE adult listeners MORE time periods

Represented by Katz Agency

STORE/j LOS ANGELES CLEVELAND MIAMI TOLEDO DETROIT c,;,.nGf;S' If JP" 11'(;13.5. ll.c1'I) !I _I /,`¡," YVIBG NEW YORK MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT 117-IA' IMITI -Tr WJW -Tr 11'..7(;,1 -1'l" Il:c I'D -7T N7é'.4. -T1" FIRST IN PHILADELPHIA

All estimated and limited as shown in reports: Based on average audience estimates, Monday to Friday, 6 AM to 12 PM, PULSE -January- March, 1965; Adult Audience Age 18-49 (Radio PULSE LQR 100 -11 -April -June, 1964) Leads all other Philadelphia stations in circulation. Day and Night, Metro and Total, NCS 61; Share of Audience Total Rated Time Periods. HOOPER- January- March, 1965.

6 BROADCASTING, June 14, 1965 WEEK IN BRIEF

Three -network economy in good shape as fourth -quarter ABC Radio's Pauley suggests permanent radio research sales hit 95% mark. ABC -TV's gains are sharpest. CBS - committee be formed within RAB. Says association is TV finds more participating sponsors, NBC -TV gets more only one geared to undertake project. Proposes three program buyers. See .. . areas of study. See ...

TV NETWORKS: 95% SOLD . . . 27 RADIO RESEARCH PROGRAM .. . 40

Every cloud has silver lining and broadcasters feel Su- FCC supports Honolulu stations in refusing equal time preme Court decision on TV in courtroom isn't as bad as to Madalyn Murray. Says fairness doctrine not pertinent it looks. Estes case not considered landmark decision. to problem. Loevinger agrees, but says FCC lacked juris-

See... diction to go into merits of complaint. See .. . WHAT DECISION MEANS ... 50 COMPLAINT DENIED ... 70

NAB board will be asked to approve new public rela- TV networks estimate Gemini coverage cost $6 million. tions program with 10 -man staff and $200,000- $400,000 Hope to use more pool facilities for coming, longer mis- budget. Schroeder wants committee named to spell out sions. Seek NASA approval for coverage from recovery details of project. See ... area. See ... NAB BEEF UP OF PR ... 80 $6 MILLION FOR GEMINI 4... 66

RAB creates small- market division and reactivates Capitol Records' Livingston proposes stations pay per- major- market advisory plans committee. David says move formance fees to record companies and artists. Says their will make sure proportionate share of RAB effort is creative work should get same compensation that com- directed to each market. See .. . posers and publishers get. See .. .

NEW RAB PATTERN .. . 39 FEES TO RECORD COMPANIES? ... 68

Loevinger sets down eight -point program for progres- FCC unveils its new TV allocations assignments and sive approach to CATV regulation and expanding future offers proposed rulemaking to reserve channels 70 -83 as for TV. Tells broadcasters that fear of CATV is more low- power, community stations in small and medium -sized harmful than CATV itself. See .. . markets. See . 'FORGET CATV FEARS' ... 74 FLEXIBLE UHF PLAN ... 86

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 27 ßtoadcastîiiqoI BROADCAST ADVERTISING 27 THE MEDIA 74 Published every Monday, 53d issue BUSINESS BRIEFLY 46 MONDAY MEMO 22 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 82 OPEN MIKE 20 INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 PROGRAMING 50 offices. Subscription prices: Annual sub- DATEBOOK 12 WEEK'S HEADLINERS 10 scription for 52 weekly issues $8.50. 114 WEEK'S PROFILE 113 Annual subscription including Year- EDITORIAL PAGE book Number $13.50. Add $2.00 per year for Canada and $4.00 for all EQUIPMENT & ENGINEERING 86 other countries. Subscriber's occu- FANFARE 84 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 95 $5.00 per copy. AMERICAN BUSINESS PRESS, INC. Subscription orders and address FILM SALES 68 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 94 N.W., Washington, D. C., 20036. On changes, please include both old and FOR THE RECORD 100 new addresses plus address label from of INTERNATIONAL 84 front cover magazine.

BROADCASTING, June 14, 1965 7 WTIC GREATEST COVERAGE 'OD PERSIMALITL AOULT ACCEPTANCE ONICATF. SERVICE IN RICH, RICH SOUTHERN NEW ENGLAND WTIC 50,000 watts HARTFORD, CONNECTICUT

REPRESENTED BY THE HENRY I. CHRISTAL COMPANY

8 BROADCASTING, June 14, 1965 Late news breaks on this page and on page 10 Completeplete coverage of week beginsns on page 21 AÌ DEADLINE

IRS urges reversal 8 a.m. -4:30 p.m.-with that of June 3. Court raises question ABC said it scored in percentage gains in Corinthian tax case in rating and share compared to per- of arrest TV coverage centage drops for both NBC and CBS. ABC U. S. Court of Appeals in Chi- said its rating was 23% and New York Court of Appeals, state's share 57% cago Friday (June 11) heard Internal higher in June coverage of highest court, has directed Monroe coun- launch compared Revenue Service plead for overturn of to its March coverage; ty court to determine if convicted felon NBC ruling last year by U. S. Tax Court down 23% in rating, 2% in received fair trial because of "television share; CBS down 28% in Washington, which established prece- in rating, 8% and broadcasting." George P. Sepos, in share. dent that buyers of broadcast prop- who pleaded guilty in 1961 to grand erties can use straightline 20 -year de- larceny, has charged that TV camera- preciation table to amortize value at- CBS -TV joins `movies man was present when he was ques- tributed to network affiliation in pur- tiond by state police, that he was made chase price. Case involves Corinthian made for TV' fold to pose with bag of stolen money. Film Broadcasting Corp.'s WISH -TV Indian- of questioning was later shown on Roch- apolis and WANE -TV Fort Wayne, both MCA -TV and CBS -TV are preparing ester, N. Y., TV station. Indiana (BROADCASTING, March 16, two -hour color film WROC-TV Rochester said it had fol- 1964). for showing next season in CBS's Thursday 9 -11 p.m. lowed state police to barracks after Mr. IRS told appeals court that 20 -year movie slot. Movie will be filmed Sepos was arrested Dec. 14, 1960, and table at was only "theory" and that as Universal City had shot film of troopers interrogating practical studios in Hollywood matter affiliation pacts can be and Michael Dann, vice president -pro- him. Spokesman for station said shots expected to last indefinitely. IRS argued grams, CBS -TV, said network hoped to were not posed. affiliations are no different from liquor develop this type programing as series Mr. Sepos told appeals court that license or soft drink franchise situa- for 1966 -67 season. court-appointed attorneys advised him tions where courts have ruled they can- Although CBS did not detail format, to plead guilty since film coverage made not be amortized. it was reported to have western locale. conviction appear certain. He is now Corinthian held that decision of tax NBC -TV in recent past has programed serving five -to- six-year sentence in state court should be sustained it is because two two -hour motion pictures made ex- prison. expert in such matters, heard all testi- pressly for TV -"The Hangman Story" State court decision follows on heels mony in case and obviously found 20- and "See How They Run" has of Supreme Court decision overturning year plan represents "reasonable" -and esti- still others blueprinted under cover-all conviction of Billie Sol Estes because of mate of life of asset based on study of title of Project 120. In NBC's case also, TV coverage (see page 50). industry experience. Universal Studios is producer. Corinthian noted that table was based Loud day at FCC on broad study of network contract experience American as apple pie for many stations and had been Package of items dealing with loud or done by statistical expert which IRS it- "unbalanced" commercials comes up self has employed Superior court judge in Seattle has on professional basis. for FCC attention this week. Included: dismissed $1 million suit by entertainer proposed rulemaking to permit broad- James Lewis against ABC and KOMO -TV casters to reduce modulation below Networks claim points Seattle. Mr. Lewis said he had coined present 85% minimum, if necessary to word "hootenanny," which later became reduce loudness in commercials; policy in Gemini -Titan coverage title of ABC -TV series. Judge said, how- statement suggesting operating proce- ever, word is American colloquialism. Gemini -Titan 4 manned space flight dures broadcasters could follow to guard ended with splashdown June 7 but net- against airing loud commercials, and work battling over ratings of their notice of inquiry seeking additional in- coverage continued through week. NBC - Color is catching formation on technical proposals that TV Friday (June 11) lead in ratings have been advanced for reducing loud- for day of launch, actual launch time How long can one network rest ness. Commission will also consider of- and during Major Ed White's space with new program entry in black- fer of American Association of Adver- walk, on basis of Nielsen MNA's (multi - and -white when other two net- tising Agencies to use its subcommittee network -area covering 30 markets). works schedule color opposite it on commercial production to screen MNA ratings for June 3 (7 a.m.-4:30 in same time period? ABC -TV is commercials and, where warranted, see p.m.) were: NBC 10.2 rating with 47 answering question in its Thurs- that remedial action is taken (BROAD- share, CBS 8.1 and 37, ABC 3.6 and day, 8:30 -9 p.m. period by order- CASTING, May 3). 16; for launch time (11:15 -11:30 ing up O.K. Crackerby! in color a.m.): NBC 15.4 and 50, CBS 9.8 and for fall. Clincher that led to Judge stays CATV grant 32, ABC 5.9 and 18; for walk in space ABC's decision -made late last (3:45 -4 p.m.): NBC 10 and 43, CBS week -was CBS -TV announce- Temporary injunction against grant of 9.2 and 40, and ABC 3.9 and 17. Na- ment that it will show My Three community antenna franchise was issued in in tional Arbitrons gave CBS slight lead Sons color that period next Friday (June 1 1) by Rhode Island Su- on launching day (see page 66). fall (BROADCASTING. May 31 ) . perior Court Judge William B. Mc- ABC -TV claimed audience gains by NBC -TV is colorcasting Laredo Kenzie. comparing March 23 Gemini space - in same period. Judge said members of Bristol, R. I., shoot -using available Nielsen MNA's, council do not presently have authority to

it s NMMI _' more AT DEADLINE page 10

BROADCASTING, June 14, 1965 9 WEEK'S HEADLINERS

John W. Brook- connections with Orioles by selling his field Jr., chief of stock for $1.6 million and resigning his Division of Gen- post as board chairman (BROADCASTING, eral Advertising, May 3I ). Mr. Iglehart also is director Federal Trade of several other companies, including Commission, National Gypsum Co. of which he is Washington, ap- chairman of executive committee, Jones pointed chief, Di- & Laughlin Steel Corp., The City Stores vision of Food Co. and National Wire Products Corp. and Drug Adver- tising, replacing William T. El- Mr. Brookfield Charles A. Swee- Mr. Letts Dr. Brown dridge, senior VP ny, who became and senior ac- director of FTC's Bureau of Deceptive Dr. George H. Brown, with RCA for count supervisor Practices (BROADCASTING. April 19). 32 years and VP for a research and with responsibili- Appointment, concurrent with reorgani- engineering as well as board member, ties in account zation of bureau, includes assignment named executive VP for research and management area, of monitoring of all advertising, broad- engineering with offices in New York. elected executive cast as well as print media (CLOSED CIR- Howard L. Letts, with corporation since VP of Norman, cutr, April 19). FTC combined two di- 1929 and VP and controller, RCA, Craig & Kummel visions, general advertising and general named executive VP and controller of Inc., New York. practices, to form new Division of Gen- corporation. Mr. Letts was VP for Mr. Eldridge Mr. Eldridge eral Practices, which will be headed by business affairs for NBC -TV from 1957- joined agency in Michael J. Vitale, who was in charge of 59. Dr. Brown was one of RCA's pio- 1964 after serving as VP for product old general practices staff. Mr. Brook- neers in research and development of development at American Home Pro- field has worked in deceptive practices color and UHF television systems. He ducts' Whitehall Laboratories Division field at FTC for more than 30 years. holds numerous patents in fields of and manager of new products for Col- electronics and electronics communica- gate- Palmolive Co. Robert J. Led - tions. er, VP and divi- Arthur A. Watson, general manager sion director of J. A. W. Igle- of WRCV -AM -TV Philadelphia, retains RKO General hart, partner of sanie post in NBC move to Cleveland, Broadcasting's W. E. Hutton & along with 13 other managerial and op- WOR Division, ap- Co.. New York, erational personnel, effective June 19 in pointed executive investment bank- NBC -Westinghouse Broadcasting Co. VP of company ers, re- elected to swap of radio -TV properties (see page with responsibil- CBS Inc. board 83). NBC expected to call Cleveland ity for all opera- of directors. Mr. operation WKYC- AM- FM -TV; Westing- tions for RKO Iglehart served house will take KYW -AM -TV call to Phila- General Broad- Mr. Leder on CBS Inc. board delphia. Frank Tooke, for past six casting. Jerome from 1932 -1964. years area VP in Cleveland for Westing- Bess and Sam Slate, executive VPs of He resigned from Mr. Inglehart house Broadcasting, moves to Philadel- RKO General, have been named VP in board on Aug. phia in same post, as does Fred A. charge of operations, and assistant to 13, 1964, day before CBS signed con- Walker, general manager of TV station. president and VP in charge of govern- tracts to acquire an 80% interest in Richard Harris, general manager of ment and industry relations, respective- New York Yankees (BROADCASTING, WBC's wez Boston, named general ly. Reporting to Mr. Leder will be di- Aug. 17, 1964). Mr. Iglehart at that manager of KYW-AM in Philadelphia, vision and station managers of five TV time was board chairman and substan- exchanging post with Perry Bascom and six radio outlets as well as RKO tial stockholder of Baltimore Orioles. who moves from Cleveland to Boston General National Sales. Last month Mr. Iglehart severed his as general manager of WBZ.

For other personnel changes of the week see FATES & FORTUNES

issue CATV franchises and that CATV Charyk said Friday (June 1 I ). 31). Tariff goes into effect unless chal- "bears earmarks" of public utility. Comsat tariff was filed last month but lenged by FCC, or if commission grants Case was brought by Bristol citizen is for only half of space circuit to Eu- objections by anyone else. with WJAR -TV and WPRO -TV, both Provi- rope -from U. S. to Early Bird. Euro- Meanwhile, internal struggle is seen dence, joined as petitioners (BROAD- pean telecommunications officials have on part of Comsat and some of its in- CASTING, April 19). been meeting in Lisbon, discussing rates ternational common carrier stockhold- Injunction remains in effect until case for their half of circuit- rumored to be ers: ITT World Communications Fri- is heard on its merits. higher than suggested U. S. rates day submitted protest to FCC at com- (BROADCASTING, May 31, et seq.) -and mission's approval for Comsat to own Bird goes commercial June 28 meeting was expected to conclude June and operate temporarily U. S. ground 12. stations, and by AT &T at provision per- Communications Satellite Corp. is TV rate for American half of space mitting Comsat to operate lines from ready to begin commercial operation circuit is $3,350 per hour for one -way communication centers to ground sta- June 28, Comsat President Joseph V. black- and -white (BROADCASTING, May tions.

10 BROADCASTING, June 14, 1965 Rkl 0

WSTVTV is pleased to acknowledge the GABRIEL AWARD presented by the Catholic Broadcasters Association of America for outstanding achievement in the radio and television industry. WSTV OTV WHEELING- STEUBENVILLE

A RUST CRAFT STATION Go 41, ?i.7 DATEBOOK

A calendar of important meetings and events in the field of communications. Indicates first or revised listing. June 12 -15- Annual Georgia Association of Broadcasters summer convention in conjunction with annual GAB engineering conference. Speakers include Vincent T. Wasi- lewski, president, National Association of Broadcasters; and Frederick W. Ford, president, National Community Television Asso- ciation; Senator Herman Talmadge (D -Ga.); Paul Rand Dixon, chairman, Federal Trade Commission; Charles Sweeny, director, bureau of deceptive practices, FTC, and Henry Geller, FCC general counsel. Holiday Inn, Callaway Gardens. June 13-18- Management conference of Na- tional Advertising Agency Network. White- face Inn, Lake Placid, N. Y. June 14- Oklahoma Broadcasters Associa- tion annual summer convention. Guest speaker is Stephen B. Labunski, executive vice president in charge of NBC Radio. Shangri -La hotel, Tulsa. June 14 -16-World Congress on Marketing. Event will celebrate 50th anniversary of American Marketing Association and will be attended by 2,000 delegates from North America, Europe and Asia. Hilton hotel. New York. IM+___._ _,__1llfffttisi61,..s;i_ir$ui`3ÌrffRs!z Tm-:. June 14 -Aug. 31 - Boston University's School of Public Information's first in- depth study of cinema and television at institutes in three European countries In the early hours of the (London, July 26 -Aug. 6; Birmingham, Aug. Southern California morning. 7 -21, and Edinburgh, Aug. 23 -31 all Great 7% million Angelenos Britain; Turin, Italy, July 5 -11, and Vence, some MORNING, AFTERNOON OR France, June 14 -25). prepare for the busy day ahead. EVENING . . KPOL REACHES June 14 -19 -12th Annual International-Ad: Chances are, their SOUTHERN CALIFORNIA'S vertising Film Festival. Cannes, France. companion in these morning LARGEST AUDIENCE OF June 15 -17 - Annual spring meeting of hours is radio. AFFLUENT ADULTS North Carolina Association of Broadcasters. And chances are, most listeners The Carolinian, Nags Head. who are affluent, responsive June 16- 18- Spring meeting of Virginia As- adults tune to the always sociation of Broadcasters. The Cavalier. beautiful music and stimulating Virginia Beach. of AM June 16-18-43rd annual convention of Pub- news analysis KPOL /FM. lic Utilities Advertising Association will If you use Pulse, and/or consider "Image Building for Utilities." The your own good judgement, you'll Distinguished Radio - Los Angeles Deauville, Atlantic City. note that KPOL is always Represented notionally by Pout H. Roymer Co. June 17- Southern California Broadcasters among the audience leaders Association luncheon. James Stack, media in adult listenership and has the director, McCann -Erickson, Los Angeles, will speak on "A Media Man's Look at the largest audience by far In Atlanta call Advertising Values of Radio." Michael's of any of Los Angeles' good EDDIE BRANDT Restaurant, Hollywood. 3 -3519 music stations. at TR June 17 -First annual meeting of Alaska Broadcasters Association. FCC Commission- er Kenneth A. Cox is keynote speaker. Ketchikan. June 17 -18- Meeting of television code review board of National Association of Broadcasters. Washington Hilton, Washing- ton. June 17 -19 - Annual convention of the Maryland- District of Columbia -D e I a ware Broadcasters Association. Speakers include Douglas A. Anello, general counsel, National Association of Broadcasters; Paul Comstock, vice president for government relations, NAB. Henlopen hotel, Rehobeth Beach, Del. .June 18- Meeting of Board of Directors of 1 Q Broadcasters Promotion Association to re- smart- view plans for annual convention. Shore- ham hotel, Washington. June 18 -19-Texas Associated Press annual ordain meeting. Community Inn, Kilgore. June 18-20- Pennsylvania News Broadcast- UNITED PRESS ers Association annual convention. Allen - berry, Boiling Springs. INTERNATIONAL -t0 QYUj June 18- 23- International Television Con- test in Berlin. For further information write Dr. A. Bauer, Bundesallee 1 -12. Berlin 15. r newsroom June 19- United Press International Penn- sylvania News Broadcasters Association annual workshop. Allenberry, Boiling Springs. June 21 -Aug. 14 - 23rd Stanford Radio - Television-Film Institute. Ten courses of-

12 BROADCASTING, June 14, 1965 Among research techniques this is the live one

the Pulse!

With personal interview in the home, you know exactly how home as well. And cumes. There's no self- consciousness to much time elapses between listening and response. Can you distort behavior. And the sample is not confined to telephone say the same for self -administered diaries? Pulse gives you homes. Pulse gets its data face to face. Like the U. S. Census. not just homes, but persons. Not just in -home, but out-of- In 250 markets. Pulse is the live one.

730 Fifth Avenue, New York, N.Y. 10019 JUdson 6 -3316 ThePlse, Inc.

BROADCASTING, June 14, 1965 13 fered by Stanford University with the co- by Zenith Radio Corp. and Teco Inc. re- operation of KPIX(TV), KQED(TV), non- questing the commission to authorize na- commercial, and KNBR- AM -FM, all San tionwide subscription television. Reply com- We're proud Francisco. ments are now due July 29. of our June 22-26--Summer meeting of the corn - J uly 15-New deadline for filing comments bined boards of the National Association of on the FCC's inquiry into the optimum fre- Broadcasters. The Inn, Buck Hill Falls, Pa. quency spacing between assignable frequencies in the land mobile radio service, June 24- 26- Mutual Advertising Agency and the feasibility of frequency sharing by Network meeting with presentation of television and the land mobile services. Cta n lesß awards in 21 classifications. Bismarck hotel, Chicago. Former deadline was June 3. 15- American Federation of Tele- UJune 24- 26-Annual summer meeting of July 18- Wisconsin Broadcasters Association. Deer vision and Radio Artists national conven- TOWER* Park Lodge, Manitowish Water. tion. Statler hotel, Boston. July 18 -20 - Annual meeting of Idaho June 25-FCC deadline for filing comments Broadcasters Association. Speakers include ... say these on Part I and paragraph 50 of Part II of the commission's Vincent T. Wasilewski, president, National notice of inquiry and pro- Association of leading posed rulemaking, issued April 23, looking Broadcasters; FCC Commis- toward asserting jurisdiction and regulating sioner Lee Loevinger; Theodore Koop, vice broadcasters non -microwave community antenna TV sys- president, CBS, Washington; Justin Brad- tems. shaw, vice president, Broadcast Music Inc., New York. Downtowner, Boise. June 25 -27- American Women in Radio and Television board of directors meeting. Dora July 18 -23- Annual convention of the Na- Cosse, president, is featured speaker. Parlia- tional Community Television Association. ment House Motor Inn, Atlanta. Denver Hilton hotel, Denver. July 19 -20 Annual June 26 -29 - Advertising Federation of - summer meeting of America's 61st annual convention. Speakers New York State Broadcasters Association. include Mary Gardiner Jones, commissioner The Otesaga, Cooperstown. of Federal Trade Commission; Sargent July 20- Deadline for comments on the Shriver, director of the Peace Corps, and FCC's further notice of proposed rulemaking director of office of Economic Opportunity, relating to fostering expanded use of UHF and Henry Schachte, executive vice presi- television frequencies by setting aside chan- dent and board member, J. Walter Thomp- nels 70 through 83 inclusive for a new class son Co., New York. Statler Hilton, Boston. of 10 kw community TV stations with a 300 - foot antenna limitation. 'June 27- 29-Thirtieth annual convention of Florida Association of Broadcasters. Speak- July 22 -24 -Third annual Broadcast Edi- ers include Tom Murray, vice president, torial Conference sponsored by National RAY BUTTERFIELD Campbell -Ewald, Detroit; Miles David, ex- Broadcast Editorial Conference and North- V.P. & General Manager ecutive vice president, Radio Advertising western University's Medill School of Jour- Bureau; Paul Comstock, vice president for nalism. Northwestern University and government affairs, National Association of WBBM -TV, both Chicago. Broadcasters: William Carlisle, vice presi- July 26-FCC deadline dent for station relations, NAB. Jack Tar for filing reply com- WLOX -TV hotel, Clearwater. ments on Part I and paragraph 50 of Part II of the commission's notice of inquiry and BILOXI, MISS. June 27 -July 2-First Advertising Agency proposed rulemaking, issued April 23, look- Network annual meeting. The Equinox ing toward asserting jurisdiction and regu- House, Manchester, Vt. lating non -microwave community antenna TV systems. June 27 -July 2- Advertising Association of the West's 62d annual convention. Hawaiian July 29 -New FCC deadline for filing reply Village hotel, Honolulu. comments on the joint petition for rule- une 29 making by Zenith Radio Corp. and Teco J - Kansas Association of Radio Inc. requesting Broadcasters annual continuity clinic. Fea- the commission to authorize tured speaker nationwide subscription television. The is Harry Haslett of Radio former deadline for Advertising Bureau, New York, on general replies was June 10. topic "How to Make Radio Copy Sell." Kansas Gas & Electric Co. auditorium. AUGUST Wichita. 'Aug. 2-New deadline for reply comments on the J une 29 -30 - National Industry Advisory FCC's inquiry into the optimum fre- Committee, annual seminar. Subjects in- quency spacing between assignable fre- clude consideration of state emergency quencies in the land mobile radio service, broadcast plans as well as reports on use and the feasibility of frequency sharing by television and the land mobile T. B. "BLUE" MAJURE of radio and TV for alerting the public. services. Interdepartmental Auditorium, Washington. Former deadline was June 18. Chief Engineer elAug. 2 -New deadline June 29 -July 1 - Annual convention of for comments on Electronic Industries Association. Consumer the FCC's notice of inquiry and proposed Products Division will meet in conjunction rulemaking relating to mutual funds and with National Association other investment houses that are in techni- of Music Mer- cal *1549 feet above sea level chants and National Appliance & Radio -TV violation of the commission's multiple - Dealers Association. Conrad Hilton hotel, ownership rules. Former deadline was June If you're planning towers of any Chicago. 14. kind, take advantage of STAIN- June 30 - Deadline for entries in Iris Aug. 3 - New FCC deadline for reply LESS' experience in designing and Award contest, sponsored by the Women's fabricating the world's tallest Conference of the National Safety Council. structures. Women actively engaged in radio -TV as NAB CONFERENCE SCHEDULE writers, producers or broadcasters may Dates and places for the National qualify. Awards will be given in two cate- Association of Broadcasters fall re- gories: one for radio and the other for gional meetings: TV. Get your free book Oct. 14 -15 -Brown hotel, Louisville, describing these JULY Ky. Oct. 18 Marriott installations. July 1 - New FCC deadline for comments -19- motor hotel, relating to frequency allocations and tech- Atlanta. nical standards of its proposed rules gov- Oct. 21 -22 -Lord Baltimore hotel, erning the licensing of microwave radio Baltimore. stations used to relay TV signals to com- Oct. 25- 26-Statler Hilton, Boston. munity antenna TV systems. Former dead- Nov. 11 -12- Sheraton- Chicago, Chi- line was April 1. cago. Nov. 15 -16 -Brown Palace, Denver. July 9 -11- American Women in Radio and Stainiess, ine Television's educational foundation board Nov. 18 -19- Davenport hotel, Spo- NORTH WALES PENNSYLVANIA of trustees meeting. Statler Hilton, Boston. kane, Wash. Nov. 22 -23-Westward Ho hotel, In Canada Vialcan. Ltd.. Carleton Place Ont July 14-New FCC deadline for filing corn - Phoenix. ments on the joint petition for rulemaking

14 IDATEB06K) BROADCASTING, June 14, 1965 In a million -dollar program to help food processors comply with new Food and Drug Administration requirements, Humble developed a special kind of grease for the lubrication of frankfurter machines. Today the food processor must prove Million Dollar the safety of any non -food that can possibly get into his product - even in quantities as small as 10 parts per million! Hot Dog Humble has also proved the safety of many other petroleum products used in making rubber, metal, glass, plastic and paper that come in contact with food. Humble fulfills the responsibility of leadership by sharing its resources - by helping to insure safer processing of the nation's food.

. . LEADING ENERGY COMPANY HUMBLEOIL & REFINING COMPANY AMERICA'S

BROADCASTING, June 14, 1965 15 RADIO III 1320 comments relating to frequency allocations BROADCASTING PUBLICATIONS INC. and technical standards of its proposed PRESIDENT SOL TAIaROrr rules governing the licensing of microwave VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. J,u'.e radio stations used to relay TV signals to SiCR TARP LAWRENCE B. TAISEOFF community antenna TV systems. Former TREASURER B. T. Musson deadline was May 3. COMPTROLLER IRVING C. MILLER . Aug. 5- Deadline for reply comments on Aser. TREASURER JOANNE T. COWAN the FCC's further notice of proposed rule - making relating to fostering expanded use of UHF frequencies by 5,000 WATTS / 24 HOURS A DAY television setting aside channels 70 through 83 inclusive for a new class of 10 kw community TV stations No. 1 MID-MICHIGAN RADIO STATION ßrnadcastiiiq with a 300 -foot antenna limitation. .. .auaî KZ .. `- Aug. 6 -7 - Summer convention of New Mexico Broadcasters Association. Roswell. Executive and publication headquarters: Ì I BROADCAST/NS-TELECASTING Bldg., 1735 DRSales Aug. 20 -22- Annual fall meeting and elec- Street, N.W., Washington, D. C. 20036. Tele- LANSING tion of officers of West Virginia Broadcast- phone: 202 Metropolitan 8 -1022. ers Association. Speakers include Vincent T. MICHIGAN EDITOR AND Postman Wasilewski, president, National Association Sol Taishofr of Broadcasters. Greenbrier, White Sulphur WILS delivers all Springs. Editorial the Lansing Metro Aug. 27 -FCC deadline for filing comments area plus most Vita Pessimism AND EXECUTIVE EorroR of on Part II of its notice of inquiry and pro- Edwin H. James another seven posed rulemaking, issued April 23, looking EDITORIAL Dmzeroa (New York) .-L_.. counties. toward regulating non -microwave commun- Rufus Crater ..__ -' ity antenna TV systems. Among other areas MANAGING EDITOR National advertisers use WILS. of concern, Part II deals with (1) effect on Art King For complete cost /M and other development of independent (nonnetwork) SENIOR EDITORS: Bruce Robertson (Holly- 92 audience data, write or call: UHF stations (2) generalized restrictions on wood), Frederick M. Fitzgerald, Earl B CATV extension of station signals (3) "leap- Abrams, Lawrence Christopher (Chicago), VENARD, TORBET & MC CONNELL frogging" and (4) program origination or Leonard Zeidenberg, David Berlyn (New York), Rocco Famighetti (New York); Assn- alteration by CATV, pay TV and combined curs Eorrons: Sherm Brodey, George Dar- CATV -pay TV -TV operations. lington; STAFF WRITERS: Bill Bayne, Sonya Lee Brockatein, Barry Crickmer, Jim deBet- Aug. 27 -28 - Fall meeting of Arkäïisas tencourt, Victor Rossi Jr.; EDrroat*s. Assam- Broadcasters Association with election of ANTS: Richard Bower, Camille Grimes, Sue officers. Coachman's Inn, Little Rock. S. Weaver, Bill Williams; SECRETARY ro THE PUBLISHER: Gladys Hall. 'Aug. 31 -New deadline for reply comments on the FCC's notice of inquiry and pro- Business posed rulemaking relating to mutual funds and other investment houses that are in VICE PRESIDENT AND GI NENAL MANAGER technical violation of the commission's Maury Long multiple -ownership rules. Former deadline NATIONAL SALES MANAGER for reply comments was July 12. Warren W. Middleton (New York) PRODUCTION MANAGER: George L. Dant; TaAr- nc MANAGER: Harry Stevens; Aavalrlsnra SEPTEMBER Assrarswrs: Robert Sandor, Carol Ann Cun- Sept. 10 -11- Annual fall meeting of Maine ningham, Claudette Artini; SECRETARY ro pHs Association of Broadcasters. Speakers in- MANAGER: Doris Kelly. clude Vincent T. Wasilewski, president, Na- COMPTROLLER: Irving C. Miller; ASSISTANT It's tional Association of Broadcasters. Bar Har- Auorron: Eunice Weston. bor Club, Bar Harbor. Publications and Circulation "Summer Sept. 10 -12 - American Women in Radio PP and Television, second annual Western Area DIRECTOR OF PUBLICATIONS Conference. San Francisco. John P. Cosgrove Bonus Plan SUBSCRIPTION MANAGER Sept. 15 -18 - Annual summer meeting of Richard B. Kinsey Michigan Association of Broadcasters. Hid- William Criger, David A. Cusick, Dorothy time again at den Valley, Gaylord. Hughes, Lisa Ishii, Christer Jonsson, Edith Liu, James Williams. Sept. 19 -21- Annual fall meeting and elec- WM LA-TV tion of officers of Louisiana Association of Broadcasters. Speakers include Sherril Bureaus Now througAh ust 31 Taylor, vice president for radio, National New York: 444 Madison Avenue, 10022. Tele- Association of Broadcasters. Fontainbleau phone: 212 Plaza 5 -8384. Now when you buy WMAL -TV's motor hotel, New Orleans. EorroarAL DIRECTOR: Rufus Crater; SENIOR Summer Bonus Plan you get Eorroas: David Berlyn, Rocco Famighetti; Sept. 19 -21- Annual fall meeting and elec- STAFF WRITERS: John Gardiner, Ellen R. Mc- WMAL -TV's big viewing audience tion of officers of Nebraska Broadcasters Cormick, John O'Hara; ASSISTANT: Frances all summer long and a big plus audi- Association. Speakers include Vincent T. Bonovitch. ence without additional cost. Wasilewski, president of National Associa- NATIONAL SALIS MANAGER: Warren W. Mid- tion of Broadcasters. Blackstone hotel, dleton; lxsarruraoNAL Swiss MANAGER: Elea- Omaha. nor R. Manning; Easmze SALES MANAGER: Depending on your weekly product Robert T. Fennimore. expenditure as indicated in the first Sept. 21 -23 - Fifth annual conference of Chicago: 360 North Michigan Avenue, 60601. column, you select the type bonus Institute of Broadcasting Financial Man- Telephone: 312 Central 6 -4115. agement. Hotel Continental, Los Angeles. Swoon Eamon: Lawrence Christopher; Mm- spots desired from the ID, 20 or wiser SALES MANAGER: David J. Bailey; Aa- 60 columns. Sept. 22 -24 - Annual fall conference of arsTANT: Rose Adragna. of Broadcasters. hails e's Irs 40's Tennessee Association Hoüywood: 1680 North Vine Street, 90028. Elgnllan War Mgt" Day' N Night" 1ar' ar Nlghl" Speakers include Vincent T. Wasilewski, Telephone: 213 Hollywood 3 -3148. Siphon president, National Association of Broad- Banca: Bruce Robertson; WESTERN SALIS $300.599 4 or 1 3 or 1 3 or 2 casters. Andrew Jackson hotel, Nashville. MANAGER: Bill Merritt; ASSISTANT: Stephanie 600-899 7 "'2 4" 2 4" 3 Alexander. 30 deadline for reply corn - 900-1199 10 "3 5 "2 5 "4 Sept. -FCC's Toronto: 11 Burton Road, Zone 10. Tele- 1200 -1499 11 " ments on proposed rulemaking looking to- phone: 416 Hudson 9 -2694. CORRESPONDENT: 4 6" 3 6" 5 ward adoption of procedures for establish- James Montagnes. 1500 -1799 12 " 5 7" 4 7" 6 ing antenna farm areas to accommodate 1800 &over 14 " 7 8" 5 8" 7 growing number of tall broadcast antenna ASSISTANT PUBLISHER * Day Time-Sign-on-5 P.M. towers, while at the same time, protecting Lawrence B. Taishof7 ** Night Time -5 P.M.-Sign-off air safety. BROaacwsrutc Magazine was founded in 1831 OCTOBER by Broadcasting Publications Inc., using the title, BaoADCASrarc -The News Magazine of Oct. 5 - Advertising Research Foundation the Fifth Estate. Broadcast Advertising' wmal-tv 11th annual conference. Waldorf-Astoria was acquired in 1932, Broadcast Reporter in Evening Star Broadcasting Company New York. 1933 and Telecast* in 1953. BaoADCASYttre- Washington, D.C. hotel, TE.aa*srI NG was introduced in 1946. Represented by: Harrington, Righter & Parsons, Inc. 'Reg. U. S. Patent Office Indicates first or revised listing. Copyright 1966: Broadcasting Publications Inc.

16 (DATEBOOK) BROADCASTING, June 14, 1965 UNITED ARTISTS THE TRULY GREATS are yours in Showcase

Hollywood's most brilliant stars in important feature movies...

aaaE ,xaE ,amFr GARNER UNITED ARTISTS ASSOCIATED HEPBURN MacLAINE ... ._,\11141 .. "THE CHILDREN'S HOUR " RUNNING TIME: 107 MINUTES WRITE, WIRE, PHONE 555 MADISON AVENUE, NEW YORK, N, Y, 10022 Area Code 212 688 4700

BROADCASTING, June 14, 1965 17 Personal magnetism, complete dedication and a genius for the game of golf, made Robert Tyre Jones the idol of What makes millions. "Bobby" Jones won his first tournament at the age of nine; at fourteen he qualified for the National Amateur. From the age of twenty -one to the day he a great retired, he was never without a national title. In the last nine years of his career, he played in twelve national open championships in this country and Great Britain, salesman? finishing first or second eleven times. Bobby Jones, considered by experts as the world's Bob Jones was a real champion and a great competitor. greatest amateur golfer, capped his amazing career by The Storer stations are champions, too, competing suc- winning the Grand Slam of golf. He won the Open and cessfully in their local markets through individual Amateur Championships of both the United States programming designed to interest more listeners, build and Great Britain in a single year. This was an achieve- loyalty and thereby create more sales. This is accom- ment that stands today without parallel, not only in plished through public interest broadcasts, vital editorials golf, but in the entire recorded history of sports. Bob and programming keyed to local needs and preferences. Jones was a credit to the sports world and a great In Atlanta, Storer's great salesman is WAGA -TV, an salesman for the game of golf. important station in an important market.

LOS ANGELES PHILADELPHIA CLEVELAND NEW YORK TOLEDO DETROIT r KGRS If /BC W. N'H,V 11SPD GV/QA"

STOKERMIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT BRa1Dt 'ST/: \'G C211P1. \'} WCBS !V/TI -7V NOIY-TI' lVAGA-77' U'SPD -TV IFIBK -TV I - - - - OPEN MIKE® Hust juan of those things You accurately reported our reason: that participation in political move- EDITOR: May I ask newsmen of the ments or taking sides in public con- electronic media why they have switched troversy might affect a newsman's ob- "BEST to the pronunciation of "junta" (as jectivity. AMERICAN FILM in Santo Domingo) as if it began with You then went on to say: "The union acknowledged OF 1962!" "j" as in John? I'll grant one does not that this was a 'racial' concern, Your typesetter's Time Magazine hunt haguars in the Latin American ..." hungle but then neither does one vaca- fingers slipped. The word should be tion in La Jolla, Calif., or Tia Juana, "rational." Our statement was not Mexico. The prerogative of using a based on any one kind of controversy, foreign term does not entail the right to but on the general principle concerned. butcher it with unwarranted angliciza- -Alan Reitman, associate director, DAViD tion.-M. T. McKee Jr., The Ma- American Civil Liberties Union, New comb Daily, Mount Clemens, Mich. York.

Cincinnati's all -nighter Plonk

EDITOR: In your June 7 issue you state EDITOR: It is high time you exercised that a Las Vegas station [Ksuo -Tv] is some supervision over what appears in "the pioneer" in all -night TV operation, your advertising columns. claiming they began an all -night format I refer to the ad for the Associated in 1956. Press on page 15 of your June 7 issue. If memory serves correctly, Cincin- It purports to list the sounds created at nati's WCPO -TV was the world's first all - the moment of impact in certain select- night TV station, having had a regu- ed sports. I readily agree that a base- larly scheduled program, The Bill Fields ball bat goes "crack" and two football Show, in 1950 or 1951.... players may go "thump!" when they collide. The sounds ANOTHER QUALITY WCPO -TV still does all -night pro- attributed to boxing, MOTION PICTURE FROM graming on Saturday nights. Sponsored, swimming, hockey, racing and basket- WALTER READE /STERLING, INC. P- too. Movies, yes, but live and taped ball will also pass imaginative muster

. but tennis 241 E. 34TH STREET, N.Y.C. 10016 r'63` interviews, too. . .- Thomas R. -a racquet meeting a ball Haskett, broadcast engineering con- and going "wump! "? Never! sultant, Cincinnati. The official sound of a tennis racquet meeting a ball is "pock!" ... Even if a tennis racquet had been left out in the WZOD The Nielsen zoo ratings rain all night, it wouldn't go "wump! ", it would go "pash!" EDITOR: Your suggestion that the mon- Yours for truth in advertising -J. is much more key house of the Bronx Zoo is a likely Robert Covington, Jefferson Standard spot for a (Nielsen) Audimeter in- Broadcasting Co., Charlotte, N. C. than news and stallation has been taken under advise- ment. However, our research people popular music indicate that these apes have very firm FM is going strong and unwavering TV loyalties- Magilla Gorilla is of course No. 1, followed EDITOR: I am gratified to keep reading closely by Flipper, Mr. Ed and Lassie. more and more comments and open WIOD is As for those orangutans who minded approaches to the little giant "couldn't care less about TV," don't that is just about to "bust loose" on the NEWS - WEATHER let them fool you. They are, according broadcast horizon. I'm referring to FM SPORTS handy to simian who taken me- INSPIRING MUSIC to the layman's guide operators, have the FM mystique, at the of the great ape dium and used it as it should be used BOOK REVIEWS top - I.Q. structure. As intellectuals, they as a full fledged radio station. LAW REVIEW of course identify as nonviewers, but EMPLOYMENT KLUR(FM), a fulltime independent truth they from the and OPPORTUNITIES in hang bars in Wichita Falls, Tex., has been oper- do a lot of over -the-shoulder watching. TRAFFIC REPORTS ating as such for over a year. We just W. press rela- AGRICULTURE -Howard Coleman, celebrated our first anniversary as a tions, A. GARDENING director, C. Nielsen Co., New country and western station in March. York. NBC MONITOR, etc., etc. In five months of last year, August through December, KLUR merchan- 610 5000 WATTS Typographical error dised and sold over 1,000 FM radios. AM -610 KC If all of us in the FM business sell EDITOR: The story on page 73 of your 100,000 WATTS FM as radio, and take advantage of its June 7 issue discussed the policy state- flexibility and specialization, it won't FM -97.3 MC ment of the American Civil Liberties be too long before the FM market will Y MIAMI, FLORIDA Union with respect to moving newsmen have to be recognized as a needed buy involved with a political campaign or for national and regional advertisers. - at'I. Rep. Geo. P. Hollingbery Co. controversial issue to a different posi- George Craig, general manager, COX BROADCASTING CORP. tion for the duration of the campaign. KLUR(FM) Wichita Falls, Tex.

20 BROADCASTING, June 14, 1965 Building a manhole -Bell System style

Providing access to underground phone cables is vital to good service. The trick is to do it quickly, at low cost and with minimum public inconvenience...

Dig a hole. Lower manhole vault... section

by section until covered.

Add cover. Fill and surface. Situation normal.

You're looking at a "prefab" manhole - nience to the community. And excavations precast in precise, interlocking sections for are exposed less to adventurous youngsters. easier, faster handling. This construction method is being used Complete installations (hole digging to more and more where conditions permit. It's finish) can usually be accomplished in less still another example of the Bell System's than one day, compared with a week when a continuing efforts to find better, lower -cost manhole vault is poured and set on the site. ways to provide and maintain the best tele- This means less traffic tie -up and inconve- phone service in the world.

Bell System American Telephone and Telegraph and Associated Companies

BROADCASTING, June 14, 1965 21 MONDAYMEMO from JOHN Z. ICKES, Aerojet -General Corp., Sacramento, Calif.

Prime -time television is a good way to talk to 15,000 employes

The assignment given to the public KCRA -TV Sacramento was selected mitting themselves to the Zero Defects relations organization of Aerojet -Gen- for a 30- minute presentation of the concept. eral Corp.'s rocket propulsion opera- Aerojet Zero Defects message at prime Before the film was telecast, news- tions in Sacramento, Calif., was indeed time, 7 p.m. on Sunday evening. The paper teaser ads were placed with the challenging. The management wanted: preceding program was to be a first - local daily press. On the preceding A program that would inspire all run color feature film. The Walt Disney Friday, each employe received a tele- personnel to do their jobs right the first Show followed. gram replica with his paycheck, asking time under a general theme of AWARE Then came the problem of how to him to make certain he watched an /ZD ( Aerojet Workmanship and Reli- get the entire message across in the al- important Aerojet program Sunday ability /Zero Defects in the products lotted time. A number of speakers could evening. TV Guide's northern Cali- turned out by the company). not be packed into the 30- minute time fornia edition ran program description All personnel must be made aware span to accomplish the goal effectively. copy promoting the program. of the common goal at the same time. We had two months from idea to show Program is Success The TV pro- The program had to be started time. gram was a resounding success. The within a month. So Aerojet decided that the best tune -in by Aerojet employes and their The entire effort had to be accom- method to accomplish the task within families was estimated by an in -plant plished with minimum use of capital the available funds was to produce a post -show survey to have been in the funds. color-sound film. 95% to 98% range. The first problem to be tackled was Wade Advertising Agency, a local The following day the plant was that of communicating with 15,000 em- advertising firm with a proven success abuzz about the TV program and this ployes working three shifts at facilities history in television production, was new idea of craftsmanship at all levels scattered over 25,000 acres near Sacra- employed to write and supervise direc- of the organization. mento. tion of the show for commercial tele- An evaluation of the campaign after These scientists, engineers, technical vision use. A tight time schedule was 30 days indicated that all objectives had experts, machinists and great variety of charted and camera crews of Aerojet's been met. The program, however, is a support personnel, work on the design, documentary film department were continuing one and is constantly sup- production and test of liquid, solid and shooting within hours after the script ported in -plant through posters and in- nuclear rocket engines for such vital had been approved by management and plant printed communications. The national defense and space programs as the customers who would be involved. most vivid testimonial to Aerojet's Zero the Polaris, Minuteman, Titan, and The film featured messages from Defects program was the recent first Hawk missiles and the Apollo and Dan A. Kimball, Aerojet board chair- manned Gemini launch in which two Gemini manned space programs. man; Governor Edmund G. (Pat) astronauts orbited the earth. The first Some aerospace companies have corn - Brown of California; Air Force Colonel and second stage liquid rocket produced municated with their forces through Lawrence Vivian, Department of De- by Aerojet employes performed per- various means in order to develop simi- fense plant representative, and other fectly. lar programs to inspire employes to customers. It also contained sequences The film also has been shown to great personal pride in their craftsman- of actual rocket launchings and aborted other companies and with modification ship and subsequent scrap reduction launches to drive home the urgent need may well be used at other Aerojet and the elimination of rework on pre- for Zero Defects in products delivered plants. cision systems through Zero Defects. to military agencies and the National The use of television in this manner Some held giant rallies off -plant in giant Aeronautics and Space Administration. not only has won praise from Aero- auditoriums and arenas while others A documentary review of the plant's jet management and local communities' assembled employes on -plant in huge product activities was shown. leaders, but the Air Force has directed hangers or other facilities. On -the -job scenes were included of a special citation to the company's Zero In this manner, the Zero Defects a cross -section of plant personnel corn- Defects program. program and its goals would be explained to the entire organization by the management, customers, political leaders and others at one time. Because of our physical size, not only While most public relations people move was this nearly impossible for Aerojet, into the field from print media, John Z. but extremely costly. A more novel ap- Ickes, manager of public relations for proach to accomplish the same end Aerojet- General Corp.'s Sacramento, Calif., was necessary. plant, entered the field after eight years The approach used turned out to be in radio and television news, programing, commercial television. production, promotion and sales assign- TV is Economical Had all person- ments. Prior to joining Aerojet in 1959, he nel been assembled on- plant, the cost was the head of The California State Fair would have been well over $100,000 in and Exposition public relations organiza- "down- time" alone. It was found that tion. the movie production and purchase of commercial television time would involve a small fraction of that amount.

22 BROADCASTING, June 14, 196S the Sound of New Haven's on the Sound

SUMMER ON THE SOUND! WELT RADIO'S IN THE PICTURE* WITH REGULAR MARINE BROADCASTS, WEATHER ADVISORIES, FISHING NEWS, TIDES, REGATTAS, BATHING CONDITIONS. PEOPLE RELY ON ELI! GOOD MUSIC, GOOD NEWS, AND GOOD TASTE.

WELI960THE SOUND OF NEW HAVEN5000 WATTS NATIONAL: H -R REPRESENTATIVES, INC. BOSTON: ECKELS & CO.

1965 Henry luhrs Sea Skiff, Morgan, New Jersey THERE'S A NEW SPIRIT... "Listen to me!" it says, "things are happening! good high -fidelity receivers for listeners to choose Good things !" Things that make the public turn from, and RCA system- matched "New Look" the dial -to your station if you're quality- ready. equipment to put your station out front in quality For today's FM audience is a selective group, ... New full -fidelity FM transmitters designed to largely of mature tastes and preferences, with transmit stereophonic signals, an SCA multiplex sub -channel; also new tape recorders the means to enjoy them. And they want quality transistorized and turntables; consolettes to meet NAB stand- -all the way. ards for highest performance and programming Today there are more FM radio frequencies, more efficiency. Also newest in FM antennas -Hori-

RCA "NEW LOOK" TAPE RECORDERS The new tape recorders are available In cartridge and reel -type units, assuring programming efficiency, operational reliability. IN TODAY'S FM OPERATIONS! zontal, Vertical and Directional -for spreading available ... Planning for the "New Look" in the signal where it counts most. FM and FM Stereo; and RCA "New Look" FM Your RCA Broadcast Representative will be glad Equipment. Send for your copies. RCA Broadcast to tell you all about these fine new opportunities and Television Equipment, Building 15 -5, for moving ahead in quality. Two Brochures are Camden, N. J.

The Most Trusted Name in Radio

RCA "NEW LOOK" CONSOLETTES & TRANSMITTERS The new consolettes, turntables, transmitters and antennas are designed for today's demanding operating requirements. Transmitters have all new circuitry, new exciter. THE COMMUNICANA GROUP 7a. s O K I- (.9 Ú < 2

INSTANT CREDIT

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CG can pump up your profits in Indiana. If you want it to refuel

your petroleum sales, fill up a schedule through ATS.

The Communicana Group Includes:

THE COMMUNICANA GROUP to 7 Oz WSIVIM Wicie °TV Ú sou. CALL z neC ion WAre, ®N BC < n.. V Also: WKJG -AM and FM, Ft. Wayne; WTRC -AM and FM, Elkhart 2 The Mishawaka Times (Morn.); The Elkhart Truth (Eve.) TODAY! ° i INDIANA COMMUNICATORS E JOHN F. DILLE, JR. IS PRESIDENT OF THE COMMUNICANA GROUP

26 BROADCASTING, June 14, 1965 TMBröäiäsfirq

June 14, 1965, Vol. 68, No. 24 TV networks: 95% sold for '65-66 Still 14 weeks from blast -off, new three -way economy makes everybody happy but ABC -TV gains most by reaching equal status so early in season

The three television networks are up hunters. third is composed of participation vehi- to their necks in new season nighttime This year, it's said, with the economy cles Mr. Duffy said. These calculations sales, with each of them close to 95% in good health and network sponsors lump all shows with either sponsors or sold for the fourth quarter -14 weeks early and eager, these phases have tend- participants into those counted as before the new lineups reach the air. ed to merge into each other. "sponsored" programs. Network sales officials are reveling ABC-TV's Duffy explained that "we A review of the ABC schedule shows in what they all consider a healthy floated" from one stage to the next, that 14 hours are being sold on a com- three -network economy with enough while a CBS-TV sales official referred bination sponsor -participant basis, four business on the books, and in sight, to to "a constant flow" in calling this "the and one half hours are being offered ex- fully support their entertainment sched- best overall year ever for the three net- clusively to sponsors, and six and one ules. works." half hours exclusively to participating The situation differs markedly from ABC -TV At ABC, according to Mr. advertisers. years past when the pinch of what was Duffy, sales for the last 16 weeks of the The network has put its weekly pub- thought to be a "two -and- one-half net- lic affairs show, ABC Scope, up for work economy" was felt by all but most sponsorship, but acknowledges some sharply by ABC-TV, which was often difficulty in selling the program, part forced to wait for mop -up business Costs: $10 million a week of the trouble being attributed to low after heavy initial buying had been done clearance. Scope is expected to be on the two other networks. Production costs for the regu- cleared in 80 to 90 markets, which ABC-TV Sales Vice President James larly scheduled programs in the compares with an average ABC-TV 1965- Duffy last week described a "full three three television networks' clearance factor of about 185 stations. network economy." A CBS -TV official 66 prime -time schedules will total The ABC -TV program getting highest spoke of a "full market basket." And approximately $10.1 million a clearance is Fugitive, carried by 212 NBC -TV's vice president for national week, or about $1 million per affiliates. Big program customers at sales, John M. Otter, said "the sponsors week more than last year (see ABC -TV for the fall include Bristol are spending more and spending it next page). Myers in Big Valley, OK Crackerby, sooner." A breakdown indicates the and Long Hot Summer; R. J. Reynolds In an unusual display of internetwork weekly totals will be about the in Sunday night movies, Jesse James, camaraderie, each of the networks not same on all three networks. ABC- Jimmy Dean and McHale's Navy and weekly figure is only claimed a good sales climate for TV's production Clairol in Farmer's Daughter, Ben Casey itself but also for its competitors. estimated at $3.3 million; those and Peyton Place I and II. Accompanying this network euphoria of CBS -TV and NBC-TV are both CBS -TV "Extraordinarily good" is have been pronounced fluctuations in estimated at $3.4 million. These the way CBS characterizes its sales in "participating" sales in contrast to "pro- figures do not include expendi- the new season. This network did not gram" buying. tures for program development. experience as great an acceleration in NBC -TV, for example, says the business this year as the other two, pri- amount of 1965 -66 time it is selling on marily because it moved so quickly a program basis is well ahead of the calendar year are at 95% of saturation, last year. total last year, while CBS -TV has putting the network about four months The CBS -TV sales department says moved sharply in the other direction, ahead of last year's pace. In mid -June its prime -time schedule is 94% sold for toward heavier participating sales. last year, sales in the ABC -TV schedule the last 16 weeks of 1965. At this point All networks seem to have enjoyed for the same 16 weeks were at the 74% last year it had been 90% sold for that a steadier flow of business in this sell- mark. stretch. A sales executive at CBS said ing season than in the past. Everything was pushed much more more agencies and more clients were In recent years, according to network quickly this year, Mr. Duffy said. involved in this year's fourth -quarter officials, business for a new program "We've had business from a noticeably sales and that business this year had year has come in distinct and disjointed broader base of advertisers and agen- not "ganged up" as it has before. phases: the big program buys have ' cies. And the sales started coming in The CBS -TV picture reflects a sharp come first, followed by a period of as far back as December." change from last year to more partici- agency deliberation as participating About two- thirds of the ABC-1V pating sales. In the 1964 -65 season the business was written and finally by the weekly prime -time schedule is made ratio of sponsored to participating busi- last -minute scatter buying of bargain up of sponsored programs and one- Continued on page 32

BROADCASTING, June 14, 1965 27 DETAILED WRAPUP OF SUNDAY FALL TV SCHEDULES ABC -TV CBS -TV NBC -TV

7:30 Voyage to the My Favorite Walt Disney's With all networks riding the crest of early sales in Bottom of the Sea Martian Wonderful World positions remain available to (Starts 7:00) [Jack Chertok] of Color the 1965 -66 season, few [20th Century -Fox] $70,000 [Walt Disney) advertisers in the fall schedules. $148,500 Kellogg (Burnett) $155,000 Participating & Participating Kodak (JWT) This chart details the full schedule of nighttime Ford (JWT) RCA (JWT) shows (7:30 -11 p.m.) giving the names of program 8:00 The FBI Story Ed Sullivan [Warner Bros.] [CBS -Sullivan] sponsors and the agencies who placed their business. [& Quinn Martin] $148,000 advertisers, too $130,000 Lever Bros. (SSCB) Some of the leading participating Ford (JWT) P. Lorillard (L &N) numerous to be listed in the chart, are identified in Alcoa (FSR) Burlington Mills the accompanying story. Amer. Tobacco (DDB) 8:30 (BBDO) Remington Rand Branded costs (Y &R) [Goodson - Also listed here are the estimated production Todmanl of 1965 -66 shows. These figures were compiled by $65,000 &G TELEVISION Magazine. P (Burnett) The costs represent a single original in a series and 9:00 Sunday Night Perry Mason Bonanza in the case of feature films represent the average cost Movies [Paisano Prod.] [NBC Productions (20th Century -Fox] $153,000 $170,000 to the network for a single show in a film package. $300,000 Participating Chevrolet Gillette (Maxon) (C -E) The advertisers shown are those who will carry R. J. Reynolds programs at least through the first quarter of the new (Esty) & Participating season although many will undoubtedly continue their 9:30 sponsorships beyond that period. Color programs are shown in bold face.

Agencies are presented in parentheses O and production companies in brackets []. Candid Camera The Wackiest Shil 10:00 [Candid Camera In the Army All networks will open their fall schedules in the Co.] [Screen Gems] $73,000 $145,000 week of Sept. 13. Participa ting Liggett &Myers (JWT) Alberto -Culver What's My Line (Compton) 10:30 [CBS- Goodson- Glennbrook Labs Todman] (D -F -S) $40,000 23% Available Participating

WEDNESDAY THURSDAY ABC -TV CBS -TV NBC -TV ABC -TV CBS -TV NBC -TV

7:30 Ozzie & Harriet Lost in Space The Virginian 7:30 Shindig I The Munsters Daniel Boone [Stage Five Prod.] [Filmways] [Universal] [Universal [20th Century-Fox] $60.500 $135,000 $190,000 (Seven rProd ]e 800 ] ,0 Participating Participating American Tobacco $55,000 Participating % Available (SSCB) Participating Brown & and Participating (Post-Keyes- 8:00 Gaarecer)Gardener) 8:00 Patty Duke Reed Gini ß an's Island and Participating (Crislaw/V.A.) [Todon- Screen [Gladasya /U 5% AvailableAvailabble $62,700 Gems] $71,800 Sterling (DFS) $60,500 Participating & Participating Campbell Soup (BBDO) & Participating 8:30 Gidget Beverly Hillbillies Laredo [Screen Gems] [Filmways] 8:30 O. K. Crackerby! My Three Sons $60,000 $76,000 MA-TV) [Don Fedderson] [Universal] Armstrong (BBDO) R. J. Reynolds $57,000 $84,500 I,&M 00 Contac (FC &B) (Esty) Bristol Myers Toni (North) 6, (Y &R) Hunt Foods (Y &R) and Participating Campbell Soup Kellogg (Burnett) 4% Available (BBDO ) Quaker Oats (JWT) 9:00 The Big Valley Eddie Albert Show Bob Hope 9:00 Bewitched Thursday Night [Four Star] [Filmways] Chrysler Theater [Screen Gems] Movies $135,000 $71,800 [Universal] $66,000 (% in Color) Armstrong (BED()) Procter & Gamble $150,000 (dramas) Quaker Oats (JWT) $310,000 Bristol Myers (Compton) $400,000 Chevrolet (C -E) [Columbia Pictures (Y & R) Gen. Foods (Hope shows) and other studios] Lincoln- Mercury (B &B) Chrysler (Y &R) Amer. Tobacco (K 9:30 Peyton Place II Mona McClusky 9:30 & E) (Unassigned) & Participating Dick Van Dyke (20th Century-Fox) Alt. 1, (United Artists] [Calvada Prod./ $66,000 Philip Morris $65,000 Danny Thomas Ent.] Brown & (B&B) R. J. Reynolds $64,000 Williamson (Bates) Alt. i, (Esty) P. Lorillard (L&N) Clairol (FC &B) And others 50% Available P & G (B&B) & Participating Participating (One minute 10:00 Amos Burke Danny Kaye I Spy 10:00 The Long Hot available) Dean Martin Secret Agent [Dena Pictures] (T &L Prod.] Summer [NBC] [Four Star] $154,000 $140,000 {20th Century-Fox] $1 $120,000 S &H Green Stamps Brown & $132,000 P. Lorillard Brown & (SSCB) Williamson Brown & (L&N) Williamson R. J. Reynolds (Post- Keyes- Williamson (Bates) and Participating (Bates) (Esty) Gardener) Bristol Myers 5% Available & Participating & Participating and Participating (Y &R) 20% Available & Participating 10:30 10:30

28 (BROADCAST ADVERTISING) BROADCASTING, June 14, 1985 MONDAY TUESDAY ABC -TV CBS -TV NBC -TV ABC -TV CBS -TV NBC -TV

7:30 Twelve O'Clock To Tell the Truth Hullabaloo 7:30 Combat Rawhide My Mother The High [CBS- Goodson- [Gary Smith Ltd.] [Selmur Prod.] [CBS -TV] Car (20th Century -Fox Todman] $56,000 $133,000 $135,000 [Screen Gems] & Quinn Martin] $41,000 Participating Amer. Tobacco Participating $65000 $132,000 American Home (BBDO) (2 minutes Participating Participating Prods. (Bates) A.C. Spark Plug available) & Participating (D. P. Brother) & Participating 8:00 I've Got A Secret The John Forsythe 8:00 Please Don't Eat (CBS- Goodson- Show The Daisies Todman] (Universal] [MGM -TV] $40,000 $65,000 $65,000 General Foods Colgate (NC &K) Lever Bros. (JWT) (Y &R) Speidel (M -E) Reynolds (Esty) Libby (JWT) 8:30 The Legend of Lucy Dr. Kildare I 8:30 McHale's Navy Red Skelton Dr. Kildare II Jesse James [Desilu] [MGM -TV] [Sto -Rev Co./ [Cecil Barker [MGM -TV) 20th Century -Fox] $93,000 $70,000 Revue] $70,000 $75,000 Prod.) $70,000 Lever Bros. (SSCB) Participating $167,000 Participatingp R. J. Reynolds Toni (North) R. J. Reynolds Reynolds Metals (Esty) (Esty) (L&N) & Participating Kellogg (Burnett) American Home Shenandoah Andy Griffith Andy Williams/ F Troop Prods. (Bates) Night 9:00 [MGM -TV] [Mayberry Prod.] Perry Como 9:00 [Warner Bros.] Philip Morris Tuesday Specials $60,000 At the Movies $66,000 (B &B) [MGM - Reynolds (Esty) Gen. Foods (B &B) (Barnab Reynolds (Esty) Alberto Culver Paramount] Reynold (Esty Ú Prod.) Bristol Myers (Compton) $300,000 Cons. Cigar (PKL) Kraft (JWT) (Y &R) American Tobacco Sterling (DFS) quaker Oats (JWT)W (SSCB) Yarmer's Daughter Hazel Peyton Place I Petticoat Junction Gillette (Clyne 9:30 [Screen Gems] [Screen Gems] 9:30 (20th Century -Fox] [Filmways] Maxon) $50,600 $71,800 $66,000 $73.000 and Participating Johnson & Johnson Procter &Gamble Brown & Proctor & Gamble (DFS) Williamson (Bates) (Compton) (Y &R) Phillip Morris Clairol (FC &B) (B &B) & Participating Ben Casey Steve Lawrence Run For Your Life The Fugitive CBS Reports 10:00 [Bing Crosby [Universal] 10:00 [Quinn Martin] [CBS News] (G 0ÓÓ $135,000 $137,500 $82,000 $148,500 P. Lorillard (Grey) Participating P &G (B &B) Participating Brown & & Participating 10% Available Brown & ., Available Williamson (Bates) (one minute Williamson (Bates) Clairol (FC &B) available) & Participating & Participating 10:30 10:30

FRIDAY SATURDAY ABC-TV CBS -TV NBC -TV ABC -TV CBS -TV NBC -TV Aurnar u 7:30 The Flintstones Wild West Camp Runamuck 7:30 [Selmur-Circle Jackie Gleason Flipper [Hanna- Barbera] [CBS] [Screen Gems] Seven Prod.] (CBS] [MGM -TV] $58,000 $134,300 $66.000 $55,000 $180,000 $64,000 Participating Participating Participating Lehn & Fink Philip Morris Gen. Mills 15% Available (Manoff) (Burnett) and Participating & Participating Ralston (Gardner) 8:00 Tammy Hank 8:00 I Dream of Jeannie (Universal] [Warner Bros.] The King Family [Screen Gems] $60,000 $65,000 (King Family $65,000 Participating Bell Telephone Prods. /NIKO L &M (JWT) (Ayer) Enterprises] and Participating 50% Available $58,000 Participating 8.30 8:30 The Addams Family Hogan's Heroes Convoy Lawrence Welk Trials of O'Brien Get Smart [Filmways] [Crosby Prod.] [Universal] [Teleklew] [Filmways] [Talent /Asoc. $66,000 $66,800 $125,000 $60,500 $146,600 Paramount] P. Morris (B &B) Amer. Tob. (SSCB) J. B. Williams Brown & $66,000 Gen. Foods and Participating (Parkson) Williamson (Bates) Lever Bros. (JWT) (Unassigned) 12% Available Block Drug (Grey) & Participating R. J. Reynolds 9:00 Amer. Home 9:00 Honey West Comer Pyle Products (Bates) Saturday Night [Four Star] [Mayberry Prod.] & Participating At the Movies $60,000 $66,000 [MGM - Consolidated Cigar Gen. Foods (B &B) Paramount] (PKL) $300,000 & Participating Participating 9:30 Peyton Place III Smothers Bros. Mister Roberts 9:30 Hollywood Palace The Loner 120th Century -Fox] [Four Star] [Warner Bros.] [Zodiak Ent.] [CBS] $66,000 $68,100 $70,000 $187,000 $65,000 Clairol (FC &B) Alberto -Culver Lever Bros. (JWT) Participating P. Morris (B &B) & Participating (Compton) L&M (JWT) P &G (B &B) Amer. Tobacco (Unassigned) 10:00 Jimmy Dean Slattery's People The Man 10:00 Gunsmoke [Bob Banner [Crosby Prod.] From U.N.C.L.E. (CBS-TV] Assocs. /Dwigar/ $137,000 [MGM -TV] $143,500 ABC -TV] Philip Morris $141,000 Amer. Home Prod. $137,000 (B &B) P. Lorillard (Bates) R. J. Reynolds (L&N) Amer. Tobacco (Esty) and Partiicpating (Unassigned) & Participating & Participating ABC Scope 10:30 [ABC News] 10:30 $75,000 Sustaining

29 BROADCASTING, June 14, 1965 If you followed the four -day Gemini IV flight on NBC-TV, you had plenty of company... There was too much to miss by not watching NBC -TV: The launching in color (for the first time). The 82 unprecedented special reports at the start of every NBC Television program, from sign -on to sign -off. The expert work of Chet Huntley, David Brinkley, Frank McGee and the entire staff of NBC News. If you stayed with NBC News for the four -day flight, you had plenty of company. During the periods of common network coverage of the launching and recovery, NBC -TV more than doubled its normal daytime audience, indicating once again that viewers switch to NBC when all networks cover a major event.

Nt.3t ï NEWS VIOUSTON ...including some of the nation's top TV critics:

"The NBC -TV crew anchored by Chet Huntley, David Brinkley and Frank McGee ... came across with the most painstakingly thorough effort." Ben Gross, NY Daily News "... NBC won on the basis of its exciting colorcast." Jack O'Brian, NY Journal- American "Over the long video vigil, the amiable give- and -take of the Huntley- Brink- ley commentary seemed most in keeping with the spirit of the occasion." Bob Williams, NY Post "Frank McGee... an uncann y knack for flawless delivery under any and all circumstances." Jack Gould, NY Times "The most notable earthbound television achievement of the day unques- tionably belonged to N BC-TV ..There is just no comparison pictorially and aesthetically between watching such an event [as the launch] in color and black- and -white." Rick Du Brow, United Press International TV NETWORKS: 95% SOLD FOR '65 -66 continued half hours in NBC's nighttime lineup, or 26 %, were sold to program spon- This year the figure is 20 of 49 ness was greater than two to one. For in Thursday night movies sors. sponsorship or the new season reported be ap- addition major purchases in half hours, 41 %. it's to in to major contributors to this proximately one to one. Brothers and Gunsmoke. Among the Smothers were Lever Bros. which had CBS -TV's schedule includes nine NBC -TV's John Otter estimated his increase no program buys on NBC -TV last year hours going on a fully participating network is running two months ahead and has three alternate half hours on basis and nine and one -half hours of- of last year's performance with be- the network this year (Please Don't Eat fered as program buys. tween 90 and 95% of the first quarter the Daisies, Mr. Roberts and Get Smartt) Major program buys in CBS's fall of the new season already committed and Colgate -Palmolive, which also made lineup have come from Philip Morris to advertisers. Mr. Otter describes the no program purchases with NBC last which has taken alternate -week half 1965 -66 network sales bonanza as sim- year but has taken full sponsorship of sponsorship in the two -hour Thursday ply a matter of "more money placed new half hour John Forsythe Show night movies in addition to program sooner." the purchases in Hazel, Hogan's Heroes, He credits early program develop- for 1965 -66. Liggett and Myers, which carried Slattery'.s People, Jackie Gleason and ment and a schedule, 96% devoted to one alternate half hour on NBC last The Loner." color programing, for the strong NBC year, is signed up for four alternate Procter & Gamble, another big CBS position. halves in 1965 -66. These are Wackiest customer, is in the schedule as a pro- Mr. Otter ticked off six network ad- Ship in the Army, I Dream of Jeannie, gram sponsor for The Dick Van Dyke vertisers who have contributed to a Mr. Roberts and Dr. Kildare. Show, Hazel, Steve Lawrence, Petticoat significant gain in the amount of NBC's R. J. Reynolds Tobacco, Junction and Ed Sullivan. schedule given over to program buying. In addition, with no program buys at NBC last year, American Tobacco has alternate half In the past season, he said, 13 of 49 will take one -half sponsorship of Meet Mona McClusky in the new season. Bell Telephone adds to its sponsorship of The Telephone Hour with half -spon- Top hair product companies up 12.1% sorship of Hank. Mattel, which did no program buying on the network last The 20 top hair -product advertis- Gamble, with Alberto spending $6.6 year, is understood to have taken an ers invested $118,019,800 in TV in million more for TV in 1964 for its alternate half hour of an NBC -TV ve- 1964, a $12,700,600 or 12.1% gain New Dawn Color. The company's hicle next year. over the previous year, according to total advertising expenditures in this Participants Through last week a report by Television Bureau of Ad- category last year amounted to $27.9 ABC -TV's fall advertiser lineup includ- vertising account executive Albin million, a drop from 1963's $29.5 ed 77 companies who would appear as B. Nelson. million. Bristol -Myers was second participating sponsors at least once and, Leading advertisers for hair ton- at $25,569,400 from a 1963 figure in one case, as many as 22 times per ics, shampoos, sprays, home perma- of $19,776,300, with its largest in- week. Leading the list of ABC partici- nents and coloring spent $73,520,900 creases in Clairol hair coloring and pants were these sponsors who would in network TV and $44,498,900 in Score hair dressing. Procter & Gam- appear scattered in the network's sched- spot TV last year, the analysis ble was third with a $4.6 million ule a minimum of five times each week: showed. spending boost. Five P &G products Shulton, General Foods, Union Car- The three top- ranking companies increased their TV spending from bide, Noxzema, Buxton, S. C. Johnson, in the tabulation were Alberto -Cul- $12,311,600 in 1963 to $17,011,700 Peter Paul, American Motors, Carna- ver, Bristol -Myers and Procter & in 1964, a jump of 38.2 %. tion, Norwich, Bristol- Myers, Warner Lambert, Colgate -Palmolive, and Stand- 1964 ard Brands. Also, Sunbeam HAIR TONICS, SHAMPOOS, SPRAYS, HOME PERMANENTS, COLORING TOP 20 COMPANIES Armour, (Ranked by total TV expenditures) (Add 00) Corp., Andrew Jergens, Schlitz, Frigi- 1964 1964 1964 1963 daire, Breck, Anderson Clayton, and Company Spot TV Network TV Total TV Total TV Change Clairol. On NBC -TV, heavy participating 1. Alberto $ -Culver 9,513.6 $18,398.3 $ 27,911.9 $ 29,537.8 - 5.5% schedules for the fall were set for 2. Bristol -Myers 7,690.2 17,879.2 25,569.4 19,776.3 + 29.3% 3. Procter & Gamble 5,568.6 11,443.1 17,011.7 12,311.6 + 38.2% Sauter Labs, Pacific Hawaiian, Max 4. Gillette 3,658.7 6,611.4 10,270.1 11,767.7 - 12.7% Factor, Vick Chemical, Polaroid, Lig- 5. Colgate -Palmolive 4,881.4 4,853.1 9,734.5 8,517.0 + 14.3% gett & Myers, Colgate- Palmolive, 6. Helene Curtis 1,746.3 3,804.9 5,551.2 5,236.3 + 6.0% Glenbrook Labs, Miller Brewing, R. J. 7. Amer. Cyanamid 307.9 4,837.2 5,145.1 4,914.5 + 4.7% Reynolds, Carnation, Sherwin Williams, 8. Beecham Group 533.7 3,113.6 3,647.3 4,315.1 - 15.5% Lanvin, 9. Revlon 3,500.3 103.0 3,603.3 2,078.0 + 73.4% Zenith, Dodge, Remington 10. Chesebrough- Pond's 2,080.3 220.9 2,301.2 2,465.9 - 6.7% Rand, Carter Products, 3M, RCA 11. Warner -Lambert 1,157.6 237.3 1,394.9 118.2 +1,080.1% Whirlpool, California Packing, Admiral 12. Helena Rubinstein 891.9 303.8 1,195.7 606.4 + 97.2% Corp., General Electric, Volkswagon 13. Hazel Bishop 945.9 181.5 1,127.4 74.5 +1,413.3% and duPont. 14. Ozon Products 924.4 924.4 1,436.7 - 35.7% 15. Lehn & Fink 24.8 717.7 742.5 460.8 + 61.1% 16. Rayette 273.2 312.7 585.9 506.6 + 15.7% Rep. appointments ... 17. Raymond Research 574.7 .... 574.7 + inf. 18. Andrew Jergens 13.0 285.6 298.6 963.1 - 69.0% KrvE('t'v) Monroe, La. -El Dorado, 19. Block Drug 14.9 217.6 232.5 185.5 + 25.3% Ark.: Adam Young Inc., New York. 20. Boyer Intl. Labs 197.5 .... 197.5 47.2 + 318.4% TOTALS: $44,498.9 $73,520.9 $118,019.8 $105,319.2 + 12.1% Wxwa Rutland, Vt.: New England Sources: Network TV Net Time and Program Costs, TVB/LNA-BAR Spot Sales Inc., Boston. Spot TV (Gross Time) TVB /Rorabaugh KLMO-AM-FM Longmont, Colo.; Gill - Perna Inc., New York.

32 (BROADCAST ADVERTISING) BROADCASTING, June 14, 1965 DEPENDABILITY- SAN FRANCISCO STYLI

During 1964 KTVU lost only 5 minutes and 40 seconds of commercial air time due to technical difficulties. This unusual record of dependability is due to an exceptional engineering staff and the finest broadcast equipment. Advertisers who buy KTVU are assured their commercial messages will be aired when scheduled -and with high technical quality. Dependability is one more reason why KTVU is the Nation's LEADING Independent Television Station. Kuiii \`!/v

Cox Broadcasting Corporation stations: WSB AM- FM -TV. Atlante; WHIO AM- FM -TV, Dayton: WSOC AM- FM -TV, Charlotte: WIOD AM -FM, Miami: KTVU. San Francisco -Oakland: WIIC (TV), Pittsburgh. SAN FRANCISCO OAKLAI Represented by H -R Televisi. TV soaks up 84.7% of top brewers' budgets

Beer advertising in television by In television advertising, the re- year. Its sales increased 10.4 %. Jos. the 15 top brewers (ranked by port shows that all brewers had an Schlitz Brewing Co., second in sales, total sales) in 1964 foamed to $57.9 increase of $81,856,600 ($66,451,- increased its TV from $10,308,800 million, representing 84.7% of their 000 in spot, $15,405,600 in net- to $11,147,400. The Miller Brewing combined total advertising in TV, work) or 14.5% over the 1963 fig- Co. spent $2 million more this year, newspapers and magazines. ure of $71,477,500 ($61,380,000 in raising its TV .192.9 %. Miller's Figures released last week by the spot, $10,097,500 in network). sales rose 13.8 %. Rheingold Brew- Television Bureau of Advertising The largest selling brewery, An- eries devoted 100% of its budget to show that the 15 brewers spent heuser -Busch Inc., pushed spending TV. Of the 59 brewers who in- $7,525,500 in magazines and $2,- in TV from $6,729,000 to $7,156,- vested more than $20,000 in TV, 924,400 in newspapers in 1964. 800, or a 6.4% increase over last 43 raised their TV expenditures.

TOP 15 BREWERS (SALES)* MAJOR MEDIA ADVERTISING EXPENDITURES Sales TV 1964 1964 1964 1963 Combined Rank Rank Company Spot TV Network TV Total TV Total TV Change Magazines Newspapers total % TV

1 3 Anheuser -Busch $ 6,000,800 1,156,000 7,156,800 6,729,000 + 6.4 2,217,100 497,300 9,871,200 72.5 2 1 Jos. Schlitz Brewing 7,228,900 3,918,500 11,147,400 10,308,800 + 8.1 2,356,100 196,200 13,699,700 81.4 3 4 Pabst Brewing 5,525,300 447,900 5,973,200 5,758,500 + 3.7 30,000 196,200 6,199,400 96.4 4 2 Falstaff Brewing 3,759,700 3,531,900 7,291,600 6,646,700 + 9.7 542,700 184,200 8,018,500 90.9 5 5 Canadian Breweries 4,631,000 217,900 4,848,900 4,791,900 + 1.2 839,400 208,400 5,896,700 82.2 6 12 F. & M. Schaefer 1,682,900 1,682,900 1,722,900 - 2.3 184,300 1,867,200 90.1 7 8 P. Ballantine & Sons 2,022,900 940,700 2,963,600 3,851,300 - 23.1 16,500 84,200 3,064,300 96.7 8 6 Theo. Hamm Brewing 2,358,800 1,051,600 3,410,400 3,615,100 - 5.7 466,900 74,900 3,952,200 86.3 9 15 Adolph Coors 178,800 178,800 173,400 + 3.1 51,000 229,800 77.8 10 7 Miller Brewing 654,100 2,413,000 3,067,100 1,047,200 +192.9 935,100 344,900 4,347,100 70.6 11 9 Rheingold Breweries 2,713,600 2,713,600 1,039,900 +160.9 2,713,600 100.0 12 14 Drewrys, Ltd. (U.S.A) 1,229,300 141,700 1.371,000 1,100,800 + 24.5 427,900 1,798,900 76.2 13 10 Stroh Brewery 2,622,200 2,622,200 1,951,800 + 34.3 292,900 2,915,100 90.0 14 11 C. Schmidt & Sons 1,726,200 334,400 2,060,600 1,554,500 + 32.6 72,200 85,800 2,218,600 92.9 15 13 Olympia Brewing 1,444,400 1,444,400 40,800 + inf. 49,500 96,200 1,590,100 90.8

TOTALS: $43,778,900 14,153,600 57,932,500 50,332,600 + 15.1 7,525,500 2,924,400 68,382,400 84.7

Sources: Network TV (net time & program costs) TVB -LNA /BAR Spot TV (gross time) TVB /Rorabaugh Newspapers-Bureau of Advertising/Media Records Magazines -P.I.B. *Sales rankings- Modern Brewery Age

RAB in a froth figures that led them to omit the brew- Instead researching, studying and com- ers' radio investments. Although RAB paring the values of the new medium over TVB beer figures publishes expenditure figures for the with the values of magazines, "we top 100 radio users, they said, many started fighting among ourselves, and The beer got a mild head on it last brewers' budgets are below the top we still are to too great a degree," Mr. week as the Radio Advertising Bureau 100, and without figures on all a mean- Heiskell claimed. ingful total for the brewery category protested that the Television Bureau of He described the new breed of media cannot be determined. Therefore, they Advertising had overlooked something buyer as "part showman, part negotia- -approximately $20 million in radio said, limiting the report to media for which complete figures are available tor, part figure man, a specialist in TV," billings, to be exact -in its report on who is familiar with "the arcane lan- brewery advertising (see above). was the consistent and logical thing to do. guage of commercial TV, with the RAB Executive Vice President Miles scatter plans, the rum and scotch deals David said he didn't want to create "a and things like alternate sponsorship." tempest in a beer barrel" but that TVB He added: was wrong when it said Rheingold Magazines told to educate Breweries put 100% of its 1964 budget "But he has probably been just as into TV, and was wrong again when it bemused by some of the things we have failed to show any radio expenditures agencies' `new generation' been saying. We have been quoting by the top 15 brewers. Simmons and Politz to him the way RAB's published reports on ex- The values of magazine advertising the Devil quotes the scriptures: to our penditures of radio advertisers in 1964, have not been presented properly to own pusposes. We have labored like he said, show Rheingold put $1.6 mil- the new generation of advertising agency mountains over nit -sized differences." lion into radio and that the top 15 personnel who have grown up with tele- Mr. Heiskell suggested that maga- brewers invested more than $20 million vision, Andrew Heiskell, board chair- zines provide information to agencies in radio, approximately twice the $7.5 man of Time Inc., contended last week. on the following questions: How effec- million in magazine and $2.9 million in He told a meeting of the magazine tive is one medium against the other? newspaper advertising credited to the promotion group in New York that How effective may they be in combina- top 15 by TVB. when magazines were confronted sud- tion? What proportion should be al- TVB authorities said it wasn't over- denly by the challenge of television in located to one medium and the other sight so much as lack of complete radio 1950, their response was short- sighted. to obtain maximum efficiency? 34 (BROADCAST ADVERTISING) BROADCASTING, lune 14, 1965 i-"

**lr ti .»w`...

..:q._ r.. -.h . \. .. .y4 4át-}w-?. .4-- !'`_. 4 4 .. .* . - -,:7-44i sc,` '';':,.

Fifteen minutes before their home looked like this, the Bohknes were watching television. And we are very glad they were.

On Sunday evening, April 11th, the Bohkne young son and daughter into the crawl space. CORINTHIAN family was watching "Lassie" on WISH -TV, Minutes later, the house was completely de- unaware that a severe storm was racing molished as you see it here. through North Central Indiana. Suddenly our It's good to know that the Bohkne family, like tornado warning interrupted the show. millions of families everywhere, are safe- Mr. Bohkne immediately cleared the access guarded by community responsibility in to the crawl space under the house. As the broadcasting. family saw the funnel cloud coming across The Corinthian stations take pride in being a the sky, Mr. Bohkne helped his wife, baby, part of it. RepresentedRepresented by RESPONSIBILITY IN SACRAMENTO, KXTV Q HOUSTON, KHOU -TV Q INDIANAPOLIS, WISH -TV Q FORT WAYNE, WANE AM -TV Q TULSA, KOTV BROADCASTING SUPER SECRET AGENTS,

FOREIGN SUPER SPIES .. . JET AGE HIGH JINX SET IN THE POSH ESPIONAGE CAPITALS OF THE WORLD

SPY PICS ARE]

A "gasser.' of a spy thriller that begins with shock and ends with surprise.

By je and byJaguar .. . The 'lduman Killing Ma- chiné,,: so secret he does not eyen have a name.

An atomic device and an atomic pilot with a Spy Queen whose philosophy is "Kiss and Kill!"

An evil midget plays a ter - . rifying "game ".... not for faint hearts or nail biters.,,, "High Voltage" action ... thwarting the ' evil power of the Black Scorpion Society! '

In the twiliE;kt rld of international espionage Vi rr. holds the most terrifying secret of all!

RNDWEVE GOT EM!

Mid -Eastern spies are an uncouth lot...they're after the top secret "Dooms- day" weapon.

(The spy -bait beauty is Daniella Bianchi star of "From Russia With Love ")

gar of Hc,v To Murder Your Wirc

HERE ARE THE ELEVEN TITLES: Setting a new "TREND" for TV programming ... AGENT 3S3: PASSPORT TO HELL A TOUCH OF TREASON

THE MONOCLE THE SPY I LOVE CODE NAME: TIGER AGENT Z55: DESPERATE MISSION HIT AND RUN DEATH OF A KILLER LICENSE TO KILL THE DEADLY DECOY / ...and all produced in '63, '64 and '65!

Spy and counter -spy "stuff" They were out to rule the world ::. he was backed by the combined services of all the great powers. Ilk Our secret agent is in trau ble...but so is the enemy!

There's action no end as SUR$IOIRRI OF FOUR SI AR III I VISION he fights his way out of their deadly trap. 600 FIFTH AVENUE \ NEW YORK 20. N. Y. l ST. LOUIS TELEVISION IS A BRAND -NEW BALL GAME

Source: ARB Homes - Mar. 'fis, Mar. '64

THE EXCITING'` NEW ST. LOUISC:)®i he can, in making better advertising and New RAB pattern: market sizes capturing new business. Mr. Corwin is Interpublic's compara- tively new broom at Erwin Wasey and Separate divisions for small and large markets he is busy trying to sweep that agency division back into the black after it lost being set up to render more specialized services money last year on a worldwide billing gross of some $70 million. Of that total Formation of a small -markets divi- sales force and Robert Alter was pro- some $45 million represented U. S. sion of the Radio Advertising Bureau moted to sales vice president, to head business. is being announced today (June 14) in the bureau's combined national and Erwin Wasey-Chicago basically is a move designed to make RAB more regional sales force, while Harry Hasley four people plus an office manager. The effective for both larger- market and was promoted to director of regional four specialists representing, respective- smaller- market stations. sales (BROADCASTING, May 31). ly, the areas of marketing, research, art Miles David, RAB executive vice In another unpublicized move, Mr. and creative development are Carl Shem, president and general manager, said David and other RAB executives last executive vice president in charge of that in addition to setting up the small - Thursday held the first of a projected the unit, and Vice President William markets division, the bureau would re- series of all -day planning sessions in- Roach, Tom Gorey and June Colbert. activate its major- market advisory plans tended to "revolutionize" RAB's serv- Messrs Shem and Gorey had been with committee, to be composed of station ices to members. Focus of the session, Needham, Harper & Steers; Mr. Roach executives from larger markets. it was understood, was on reorienting was with Erwin Wasey and Miss Col- executive with back- RAB's newsletters, promotional mate- bert had been with Helene Curtis, An experienced Adver- ground in small -market radio manage- rials and other mailings to members so BBDO (Alberto Culver), Grey that they will be more useful to sales- tising & Gamble) and Ray- ment is to be named to head the new (Procter men day -to sales Bishop). division and have charge of all RAB in their -day calls than mond Spector Agency (Hazel services for smaller- market services, in- as direct -mail material to be distributed "These four specialists," Mr. Corwin the all cluding sales tools, mailing pieces and by stations. explained, "will be free of admini- will under- sales clinics. His division will operate strative responsibilties. They take basis any sort with a budget based on RAB revenues to solve on a project from smaller markets. of marketing- communications problems Tinker formula by concentrating their full talents on "Separate budgets for small and individual projects." major market operations are a step for- in Chicago Given a particular problem, he said, ward," Mr. David said. "This will clear emulated the group "will investigate, analyze, the air of inevitable concern by some create and test in order to develop new members that their size markets may If Jack Tinker and Partners can be solutions for more effective marketing a proportionate share of not be getting so successful in New York solving communications. Be it introducing a our effort." creative advertising problems and build- new product, rejuvenating an old one A small -market advisory plans coming new agency business for Marion or creating a whole new company mittee will be set up with small- market Harper's Interpublic Group of Com- image, the group will attack the prob- station owners and managers from dif- panies, then the formula will work in lem working together as a unit.' ferent parts of the country to be desig- Chicago too. The Tinker group in New York has nated as members. This committee will That is how Marvin Corwin, pres- operated on the same basis, Mr. Corwin meet with the division director and ident of Interpublic's Erwin Wasey Inc., noted. He added that his unit might RAB management to review the divi- explained it last Wednesday in Chicago even work in places like London if a sion's plans, suggest ideas and "guide where he went to open the doors of the project required it, indicating they are RAB in pinpointing its services." newly formed problem -solving unit, free to use other Interpublic services as Effective Next Month The small - Erwin Wasey- Chicago Inc. He indicated needed or go elsewhere for them if markets division will go into operation also he hopes to go Tinker one better, if necessary. The new Chicago unit already July 1. Authorities indicated that its director would probably be chosen from among present RAB executives. "Creation of a small- markets division gives recognition to the fact that needs ABC Radio network raises its rates of stations in smaller markets are specialized," Mr. David said. "At the same ABC Radio will increase its rates particularly in the morning time, time by putting direction of services on July 1. The hikes, according were made to bring ABC's rates for smaller markets in the hands of to Theodore M. Douglas Jr., ABC more in line with competitor net- specialists, others at RAB will be freer vice president in charge of sales for works. to concentrate on the major national - the radio network, are for time The rate hike was announced al- regional sales -building mission for only. There is the usual six months' most simultaneously with ABC Ra- which RAB was founded." protection for existing advertisers. dio's announcement that it has com- The dividing line between small -mar- Mr. Douglas last week described missioned a company in Florida to ket and large- market members will be the new price increases as small, es- explore means of measuring auto- flexible, but generally will be about timating they'll go up about 3% for mobile radio listening and with a 100,000 population. Stations in mar- all periods except the 7 -9 a.m. proposal by ABC Radio President kets smaller than this may indicate they "mobile market time." The latter Robert R. Pauley that a continuing prefer to be in the larger -market group. two -hour spread has varying hikes radio research program be under- These organizational changes are the which average to about 10 %. taken by the Radio Advertising second at RAB in recent weeks. In the He explained that the increases, Bureau (see page 40). first, RAB's fulltime membership sales force was converted to a regional radio

BROADCASTING, June 14, 1965 (BROADCAST ADVERTISING) 39 is at work on a project for Interpublic each of the major media, with emphasis They won't let us out of from New York, he said. upon attention levels to radio advertis- Mr. Corwin joined Erwin Wasey last ing. Jacksonville ... Jan. 1. Earlier he was senior vice "A study to determine optimal Renewed by WFGA -TV. president and management supervisor levels of radio advertising frequency at Doyle Dane Bernbach for 10 years. and continuity. "A study of the effectiveness of various creative approaches to radio advertising." Mr. Pauley thought it conceivable Research plan that such a committee would coordinate with advertisers and with agency leaders. The RAB, he said, "as the sales de- for radio? velopment arm of the industry and be- *J40 cause it receives from its members the ABC Radio's Pauley says research funds necessary to do extensive industry studies, is in a unique position a permanent steering to provide research to accelerate radio's growth." committee should lead it Though the radio networks are making their own "specific research contri- butions," he said, "RAB alone is finan- A continuing research program in ra- cially equipped to perpetuate a massive, dio under the aegis of a permanent carefully targeted effort to provide steering committee was proposed last documentation as to the usefulness of week by Robert radio advertising." R. Pauley, ABC He also noted that just because the Radio network gross national product was expected president. to be a "trillion dollars by 1975," KFS In addition to broadcasters couldn't expect to receive 220 Popeye cartoons -in color his proposal, Mr. their share automatically but must con- Pauley outlined sider the necessity of work and crea- study areas he tivity to make the industry prosper. thought KING FEATURES SYNDICATE the group ABC Radio's contract for an elec- ought 235 E. 45th St., New York. MU 2 -5600 to explore. tronic means to measure the size and He made his rec- scope of the auto radio audience is ommendation in with Franklin Gno Corp., West Palm a speech in Bos- Mr. Pauley Beach, Fla. STUDIO ton before the Initially the company will "select the New England Broadcasting Executives best methodology by which to deter- Club. At the same COLOR time, Mr. Pauley mine, first, if the automobile radio is reported on ABC Radio's appointment turned on and, second, to what fre- of a company in West Palm Beach, quency the set is tuned," according to CAMERAS Fla., to look into various methods for Mr. Pauley's announcement. measuring auto radio listening through electronic means. In addition to probing how well car listening can be measured 30 Day Delivery Mr. Pauley suggested that the steer- by electronic means, the network the West ing committee be established within and the Palm Beach $22,000.00 ea. membership of the company will study the cost Radio Advertising factor. Bureau, a concept which was received (5O% off original list) warmly at RAB. Mr. Pauley said the network had in- RAB Receptive Miles David, RAB vestigated the possibility of auto radio measurement for the past two years 4 complete channels available. executive vice president, said Mr. Pauley's concept of a research steering and during the past year and a half had Units are new, 3 -V broadcast committee was "excellent" and "in interviewed numerous firms. type, shipped from factory of keeping with the direction in which we From the Greek "Gno," the net- well -known British manufac- [the radio industry] are moving." He work explained, is a word derived from turer. Price is duty -paid POE and noted that industry researchers have the Greek meaning knowledge. The been company in includes 141 lenses, 100 feet working together effectively in specializes analytical stud- the current All -Radio Methodology ies, research and development in scien- cable, and set of matched field Study (ARMS), sponsored by RAB tific areas and is engaged in developing mesh type vidicons. Produces es- and the National Association of Broad- "prototype equipment never before de- sentially lag -free 600 line pic- casters. signed or built." Henry C. Gibson is

tures at 1í2 the light levels re- Mr. David, in indicating that RAB president and Melvin E. Shepherd is would be receptive director of planning at the Franklin quired by similar cameras using to a suggestion such as Mr. Pauley's, said that radio could company. (3) image orthicons. only benefit from the "experiences of Under the contract, Franklin Gno top industry people." Corp. has a four -month period to com- Offer is subject to prior sale. Mr. Pauley suggested three studies, plete a design. Mr. Pauley did not dis- or areas, for immediate concern in a close the cost, though he described it Phone IBI, area code 312, 754 -0387 research program: as "sizable . as it always is for a "A study of how consumers attend first venture in any type of research."

40 (BROADCAST ADVERTISING) BROADCASTING, June 14, 1965 WHO RADIO GIVES YOU AMERICA'S 23rd LARGEST RADIO MARKET!

Iowa has six Metro Areas, each of which has several enormous scope of WHO Radio's influence. It is good radio stations serving its particular area. (Des America's 23rd largest radio market. Radio stations Moines alone has six AM stations.) in only 22 markets in America can give you so large cost is LOW! WHO Radio is the only 50,000 -watt clear - an audience. And the channel station in the state. It reaches more Whatever station -selection concept you hold for people than the total populations of all six the rest of the U.S., your research people can con- Iowa Metro Areas combined - reaches 354,000 firm that WHO Radio is a must in Iowa - even if radio homes weekly (239,000 of which listen you normally buy only local and regional stations to WHO every day).* in other markets. Ask PGW for facts

The NCS '61 map above helps illustrate the °NCS '61 - Sales Management dune 10, 1964 WH for Iowa PLUS!

Des Moines ... 50,000 Watts ... NBC Affiliate

Griffin, Woodward, Inc., National Representative,

BROADCASTING, June 14, 1965 41 Magazine advertisers in TV

TVB says television got $1.2 billion in 1964 from top 100 magazine advertisers; General Motors and Ford Motor lead investment list

The top 100 magazine advertisers last zines had $503.1 million from its top on the same basis went up $111.5 mil- year spent two and a third times more 100 advertisers (general and farm maga- lion. dollars in television than in magazines, zines), TV had $1.2 billion from the A week before, the bureau reported according to Television Bureau of Ad- same 100. that the top 100 newspaper advertisers vertising. Norman E. Cash, president of TVB, last year spent three and a half times In a listing of the magazine's best in releasing the bureau's analysis, said more dollars in TV than in newspapers clients today (June 14), TVB entered the top 100 magazine advertisers in- (BROADCASTING, June 7). TV expenditures (network and spot) creased their magazine budgets $54.8 Magazine and TV investments of the alongside and noted that while maga- million over 1963 but their TV budgets top 100 magazine advertisers in 1964:

'64 magazine '64 TV '64 magazine '64 TV Rank Company investment investment Rank Company investment investment 1. General Motors $ 46,810,617 $ 32,611,660 54. Sears Roebuck $ 3,345,952 $ 8,192,020 2. Ford Motor 24,163,675 20,300,390 55. Admiral 3,340,672 3. AT &T 14,968,777 4,656,100 56. American Cyanamid 3,247,607 7,176,270 4. Bristol -Myers 14,603,246 61,519,710 57. Monsanto 3,181,037 1,525,790 5. General Electric 13,314,290 6,156,870 58. Renfield Importers 3,177,600 262,710 6. Chrysler 11,705,029 24,391,470 59. Chesebrough- Pond's 3,172,536 9,194,730 7. Distillers Corp. -Seagrams 11,565,330 60. Edison Electric Institute 3,060,084 8. Campbell Soup 8,946,921 18,546,480 61. Brown -Forman 3,047,740 9. Procter & Gamble 8,748,904 148,783, 200 62. U. S. Rubber 2,993,986 4,538,860 10. National Dairy 8,362,976 14,898,690 63. Shulton 2,901,490 4,028,460 11. Coca -Cola 8,345,924 30,481,100* 64. Celanese Corp. 2,879,748 51,500 12. R. J. Reynolds 8,046,831 45,414,270 65. Seven -Up 2,877,789 4,157,670* 13. Corn Products 7,958,293 11,104,640 66. Armstrong 2,868,155 6,918,190 14. Eastman Kodak 7,515,060 7,229,490 67. Metropolitan life 2,767,610 15. National Distillers 7,509,443 91,900 68. Pan American World Airways 2,663,940 337,520 16. American Tobacco 7.346,435 37,635,620 69. Brown & Williamson 2,642,529 25,290,340 17. Lever Bros. 7,330,185 53.365,220 70. Polaroid Corp. 2,622,657 4,055,890 18. Colgate -Palmolive 7,215,470 59,208,720 71. B. F. Goodrich 2,598,596 2,811,880 19. DuPont 7,149,339 6,933,420 72. Max Factor 2,571,057 2,180,500 20. General Foods 7,054,532 70,874,800 73. Philip Morris 2,537,937 31,019,950 21. Hunt Foods 6,497,678 4,331,730 74. General Tire 2,520,150 136,870 22. Liggett & Myers 6,486,596 21,404,750 75. Carnation 2,491,974 8,770,320 23. American Home Products 5,890,576 59,208,720 76. Longines -Wittnauer 2,486,767 24. P. Lorillard 5,879,094 24,173,590 77. Heublein 2,437,779 1,798,180 25. American Motors 5,698,342 3,935,670 78. American Can 2,433,964 3,651,030 26. CBS 5,581,411 79. Warner -Lambert 2,383,509 25,569,640 27. Hiram Walker 5,438,686 80. Jos. Schlitz 2,356,065 11,147,390 28. Goodyear 5,134,336 5,860,320 81. Purex Corp. 2,318,703 6,240,970 29. Revlon 4,853,176 5,502,950 82. Grolier 2,269,839 30. Kimberly -Clark 4,741,974 5,151,610 83. Encyclopaedia Britannica 2,240,561 590,400 31. Kellogg 4,639,015 27,207,770 84. Anheuser -Busch 2,217,092 7,156,840 32. General Mills 4,586,533 34,122,030 85. Pet Milk 2,198,640 6,162,650 33. Standard Brands 4,554,799 11,474,920 86. New York Life 2,177,305 34. Scott Paper 4,533,535 7,049,630 87. Burlington Industries 2,176,298 411,220 35. Borden 4,508,082 8,137,130 88. Trans World Airlines 2,163,282 922,040 36. RCA 4,372,407 5,141,370 89. IBM 2,151,460 37. Volkswagen 4,300,343 2,395,390 90, Pfizer 2,107,459 6,018,660 38. California Packing 4,251,575 2,913,810 91. General Cigar 2,092,028 8,059,350 39. Canada Dry 4,078,732 1,001,290* 92. Champion Spark Plugs 2,086,045 532,800 40. Armour 4,039,466 8,173,440 93. Standard Oil (Ind.) 2,084,434 6,186,190 41. General Telephone 3,912,559 225,540 94. Kayser -North 2,036,792 1,283,160 42. Schenley Industries 3,831,531 509,920 95. Tampax 2,034,471 1,282,160 43. International Harvester 3,819,187 134,750 96. 3M Co. 2,031,159 1,494,810 44. Olin Mathieson 3,661,303 3,545,800 97. Shell Oil 2,000,498 8,876,930 45. Westinghouse 3,586,343 6,257,320 98. Genesco 1,943,444 46. Pepsi -Cola 3,567,979 14,650,510* 99. Pittsburgh Plate Glass 1,942,230 329,290 47. Johnson & Johnson 3,542,944 6,703,000 100. Cutboard Marine 1,886,944 210,720 48. Sperry Rand 3,516,927 2,860,270 Total: $503,138,973 $1,201,180,400 49. Sterling Drug 3,510,841 20,630,430 50. Bulova Watch 3,496,008 *Company & Bottlers. 51. Quaker Oats 3,431,813 11,670,340 Sources: Magazines -P. I. B. gross space costs. Television -N. C. Rora- 52. Firestone 3,397,562 4,308,980 baugh (spot TV) gross time costs. LNA /BAR (network TV) net time & 53. National Biscuit 3,369,669 16,002,020 program costs.

42 (BROADCAST ADVERTISING) BROADCASTING, June 14, 1965 There's more sell in yellow.

And there's more sell in blue, green, red, orange and purple. the So - to help you sell - the stations in the Meredith Bunch are now fully Meredith equipped with new color film and slide equipment. /; bunch

MEREDITH BROADCASTING: KANSAS CITY KCMG AM FM TV; OMAHA WOW AM FM TV; PHOENIX KPHO AM TV; SYRACUSE WHEN AM TV

BROADCASTING, June 14, 1965 43 FIRST AGA N AND AGA N! The day of launch and the day of recovery -the only times when all three networks provided simultaneous coverage of the Flight of Gemini 4 -more people watched the CBS Television Network than any other. (Back in March more people watched our coverage of Gemini 3, too.) Over and out. CBS NEWS National Arbitron estimates for Thursday, June 3, 7am to 4:30pm, Monday, June 7, 11:30am to 3:30pm, EDT. Estimates subject to qualifications available from us on request. Two NBC specials will BAR estimates for 20 markets cost Eastern $1 million

Estimates of the dollar volume of Atlanta (3) 199,649 Eastern Air Lines, New York, will nonnetwork television business on Baltimore (3) 308,092 spend approximately $1 million to spon- the air in 20 U. S. markets during Boston (3) 733,249 sor only two special programs on NBC - the week ended May 23 are reported Cedar Rapids, Iowa (3) 71,599 TV this fall, and one will be an unusual below as compiled by Broadcast Ad- Charleston, W. Va. (3) 136,728 three -and -one-half hour program in vertisers Reports. The estimates are Chicago (4) 1,582,242 .primetime: an NBC White Paper on Cleveland (3) 493,468 based on monitoring, using discount- United States foreign policy. Dallas (4) 328,614 ed -rate formulas. Greenville, S. C. (3) 86,019 The announcement was made last Numeral in parentheses immedi- Houston (3) 268,411 week by Robert E. Kintner, president of ately following the market name Jacksonville, Fla. (2) 114,321 NBC, and F. D. Hall, Eastern's presi- indicates the number of stations mon- Los Angeles (7) 2,042,537 dent. itored. Dollar figures are BAR's es- Philadelphia (3) 882,011 Eastern's other vehicle is an enter- timates of all national spot, regional Phoenix (4) 124,829 tainment show, the first Jack Benny Portland, Ore. (4) 208,579 and local business on the air during color special of the 1965 -66 season, Roanoke, Va. (3) 52,498 the week indicated. which will be telecast on Nov. 3 (9 -10 Sacramento, Calif. (3) 259,522 Week ended May 23: San Antonio (3) 110,361 p.m.) . Albany, N. Y. (3) S 179,162 Toledo, Ohio (2) 125,471 These sponsorships are part of a 1965 advertising budget, which, according to estimates made earlier this year, was to be in the neighborhood of $15 mil- Omaha agency formed aged good products in 16 categories. Ac- lion, a figure that has now been revised cording to the DEMON principle, the slightly upward, according to a corn - to handle Tidy House marketing plan for a new product is pany spokesman. About 75% of this evolved initially from various market- budget is estimated as Eastern's radio - Weightman Inc., Philadelphia, has ing data -advertising copy, distribution, TV allocation. The agency for Eastern spun off its Omaha office to Glen Joce- media selection, promotion, package de- Air Lines is Young & Rubicam, New lyn, executive vice president and crea- sign-as they performed in actual situa- York. tive director of Weightman, and Clair tions. The White Paper, scheduled for J. Gross, agency vice president and A BBDO spokesman said as actual Tuesday, Sept. 7 (7:30 -11 p.m. NYT), manager of the Omaha office which was data on the specific new product are will examine America's foreign policy opened in June 1964 to service Tidy accumulated, these are substituded for and actions from 1945 to 1965 with House Products Co. of that city. the case history data. Gradually from emphasis on current policy. Move to form Jocelyn & Gross Inc., the original model, the actual marketing 7701 Pacific Street, was based on in- plan takes shape for that particular creasing regional requirements of Tidy product, he said. Business briefly ... House with its major marketing opera- Tom Dillon, president of BBDO, re- tion concentrated in seven midwest ferred to the new project in a speech New low calorie gelatin dessert, Jellathin, states. last month in New York in which he is being introduced in Southern Cali- Tidy House is a heavy user of radio listed DEMON as one of six basic fornia with radio and newspaper ads. and last fall credited that medium with moves by the agency to improve profits Radio ads, 18 announcements a week on checking a five-year sales decline and of BBDO's clients through more effi- KLAC and KPOL, both Los Angeles and actually creating an out -of -stock con- cient performance (BROADCASTING, May KCKC San Bernardino, are placed dition for its household products 10). through Anderson- McConnell adver- (BROADCASTING, Nov. 2, 1964). Mr. Jocelyn is president of the new agency. Prior to joining Weightman, he was with Potts, Woodbury Inc., Kansas City, Mo., and the Los Angeles office April network television billings of Foote, Cone & Belding. Mr. Gross, owner of KRCB Council Network television net time and program billings by day parts Bluffs, Iowa, has also been associated (Source: TVB /LNA -BAR) (add 000) with Bozell & Jacobs, Omaha. April January-April 1964 1965 % Change 1964 1965 % Change DEMON, new marketing Daytime $23,346.6 $ 28.495.2 +22.1 $104,449.0 $115,884.6 +10.9 Mon.-Fri. 18,464.6 21,946.1 +18.9 77,747.4 86,297.4 -I-11.0 system from BBDO Sat.-Sun. 4,882.0 6,549.1 +34.1 26,701.6 29,587.2 +10.8 Nighttime 74,760.4 74,868.9 + 0.1 301,360.3 298,123.2 - 1.1 BBDO is releasing today (June 14) Total $98,107.0 $103,364.1 + 5.4 $405,809.3 $414,007.8 + 2.0 details of a new marketing system that % Change is designed to aid management in plan- 1965 1964 '65/'64 ning new product introductions for January $105,252.6 $103,667.0 +1.5 minimum risk and maximum profits. February 98,142.0* 98,804.9 -.07 Called, DEMON (Decision Mapping March 107,249.1* 105,230.4 +1.9 April 103, 364.1 98,107.0 +5.4 via Optimum Go-No Networks) the *February and March figures adjusted as of June 3, 1965. system is a model based on an analysis of 200 case histories of typical pack-

46 (BROADCAST ADVERTISING) BROADCASTING. June 14, 1965 The Mike Douglas Show: where the girls are

In one short year, Mike has added three- 79% more women per average quarter -hour quarters of a million more women viewers than the Mike Douglas time slot the pre- to his loyal following. vious year. And to his stations' audiences! That's why most of the big boys are What's more, compared to last year, already where the girls are. these stations now reach an average of Join 'em! Call /Write /Wire: I,HUIIP WBC PROGRAM SALES, INC.W 122 East 42nd Street, New York, N.Y. 10017 Phone (212) 9836535

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BROADCASTING, June 14, 1965 49 PROGRAMING What the Estes decision means

A splintered Supreme Court ekes out a decision barring television cameras from courts for now - but there may be ways to get back in later on

The U. S. Supreme Court shut the al implications of the case. Six justices of the majority, the vigorous dissents nation's courtroom doors to broadcast felt it necessary to get their views on of the minority and the separate state- coverage last week, but didn't quite record in individual statements. ment of Justice John M. Harlan who lock them. Though broadcasters and their voted with the majority but with the By the narrowest majority, five to lawyers regarded the court's action as qualification that he wanted to set no four, the court voted to reverse the a setback in their efforts to take cam- precedents to govern future experiments swindling conviction of Billie Sol Estes eras and microphones into trials, there in television coverage (For details of the on the grounds that the presence of tel- was a general feeling that the decision court's decision see story page 54.) evision cameras had prevented a fair could have been worse. The broad- Douglas Anello, general counsel of trial. But the court was riddled by dif- casters took comfort in the many divi- the National Association of Broadcast- ferences of opinion on the constitution- sions of the court, in the slenderness ers, expressed disappointment in the

Mr. Clark Mr. Warren Mr. Douglas Mr. Goldberg

Mr. Harlan

Mr. Stewart Mr. Black Mr. Brennan Mr. White

A majority of 41/2

The vote was five to four but there were six separate Justice Warren's opinion was a stern indictment of tele- opinions written by the justices of the Supreme Court. vision. Four justices, Potter Stewart, Hugo L. Black, Justice Tom Clark gave the majority view which held William J. Brennan Jr. and Byron R. White agreed that that TV coverage of the Tyler, Tex., trial of Billie Sol Mr. Estes suffered no injury and that TV itself does not Estes compromised his rights. He was careful to point violate a defendant's rights. The vote that swung the out that this decision applied only to the Estes case. decision was the carefully qualified opinion of Justice Three justices, voting with the majority, held that TV John M. Harlan who described the Estes case as 'notori- should be barred entirely from all courtrooms because ous' and gave that as his reason for siding with the of its impact. They were Chief Justice Earl Warren, and majority. He stressed that his was not a ruling on the Justices William O. Douglas and Arthur J. Goldberg. Chief constitutional issue of television in the courtroom.

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BROADCASTING, June 14, 1965 51 court's decision but said he found the strongest antitelevision opinion. limited televising and newsreel camera "solace" in the fact that Justice Har- Nevertheless, Mr. Pierson said, de- reporting of the Estes trial could have lan's separate opinion left only four spite the predisposition against televi- been unfair to him. out of the five -man majority holding sion, even the majority refused to find "No witnesses's testimony was tele- that the presence of television cameras that the presence of TV in a courtroom vised nor were the dignity and decorum violated Estes's constitutional rights to was a flat constitutional violation. of the courtroom disturbed in any way. a fair trial. Ray of Hope Noting that the major- "In view of previous expressions by "With all due respect to the majority ity did not institute an absolute ban on several justices concerning television of four," Mr. Anello said, "we believe television in the courtroom, Robert W. or camera reporting of court proceed- that much of its opinion is based on Sarnoff, NBC chairman, said: ings, the reversal seems to reflect the conjecture and the extraordinary factual "The complexity of the questions pre- prejudices erected by the American Bar situation [of this case]." sented resulted in six different opinions, Association to which the justices are Intervenors The NAB was one of and the ultimate issue is not yet re- subject. It also reflects the widespread two broadcasting associations that solved. We can hope that with further failure by bar and bench to comprehend submitted arguments to the high court experience, the day will come when tel- the sophistication of modern communi- asserting television's right to cover trials. evision will be admitted, together with cations which has made television a The other was the Radio -Television other media, not only to legislative but prime news medium on which millions News Directors Association. also to suitable judicial proceedings, for of Americans rely for information. Mr. Anello added: public information about the judicial "The ruling has the effect of writing "We are encouraged by the words of process itself serves the cause of jus- into law the American Bar Association Mr. Justice Brennan [a member of the tice." Canon 35 that proscribes cameras in minority] that 'today's decision is not a CBS and ABC had no comment. court. Thus the federal court under- blanket constitutional prohibition against Tough Talk Although the associa- takes to tell state courts how they must the televising of state criminal trials.' tion's lawyer took a mildly optimistic conduct themselves, which certainly "It is still up to us in the broadcast- view about the effects of the court's seems an invasion of states' rights pro- ing profession to demonstrate that our decision, the president of the Radio - visions of the löth Amendment to the conduct can be as decorous in criminal Television News Directors Association Constitution. However, considering the proceedings as it has been on so many lent his name to a statement that was Supreme Court's position as of today equally important public occasions. If bluntly critical of the court. there is little likelihood that this could and when the opportunity to broadcast Bruce Palmer, of KwTv(Tv) Okla- be successfully challenged. any part of a judicial proceeding is pre- homa City, president of the RTNDA, "It does seem ironic that today's opin- sented, it is incumbent on all of us to issued a joint statement with Ralph ion reversing an enlightened Texas bar do so with the utmost dignity. Ground Sewell, of the Oklahoma City Daily and judiciary was written by Justice rules should be agreed upon in advance Oklahoman, president of the journalis- Clark of Texas." and strictly adhered to throughout the tic society, Sigma Delta Chi, asserting Free Press Calling the decision "a proceedings by all concerned. that the court did not rule on Estes's contradiction of the principles that are "We can only reiterate our belief that guilt in reversing his conviction "but basic to the U. S. Constitution," the broadcast reporting is not only fully has put itself in the way of the public Radio -Newsreel- Television Work in g compatible with a defendant's right to right to know." Press Association, New York, corn - a fair trial but also promotes positive Messrs. Palmer and Sewell said: mented: public benefits." "It is difficult to understand how the "This association is deeply concerned Mr. Anello stressed that the decision about the protection of defendants' is limited to criminal jury trials and rights. However, a judicial fiat against does not apply to civil trials before televising or broadcasting a trial, by judges or juries, or to appellate courts The constitutional facts banning the public at large from being where judges alone are involved. present at judicial proceedings, is a A Good Break W. Theodore Pier- Running throughout the Su- contradiction of the principles that are son, Washington counsel for the Radio - preme Court's decision reversing basic to the Constitution of the United Television News Directors Association, the conviction of Billie Sol Estes States. The association, too, is against described himself as "heartened." because of television coverage of distraction in the courts whether by "We did much better than we dared his trial in a state court (see page people or equipment. Actions of spec- hope," he said, explaining that many of 54), are references to three pro- tators have long been regulated by the the justices were predisposed against visions of the Constitution: the courts and there is no logical reason TV. First, Sixth and Fourteenth why similar regulations cannot be drawn Some, he noted, were active in urg- Amendments. Here they are with up to cover the orderly televising and ing the Judicial Conference of the the salient factors relating to the broadcasting of court trials. United States to establish a policy Estes case: "Mr. Justice Stewart in his dissent against permitting TV or cameras in The First Amendment pro- stated the danger in the majority's posi- federal courtrooms. Others, he ob- vides that Congress shall make no tion very well when he warned that it served, have been supporters of the law abridging freedom of speech, contained thoughts 'disturbingly alien position taken by the American Bar As- press etc. to the First and 14th Amendments' sociation and its Canon 35, which bars The Sixth Amendment pro- guarantees against federal or state inter- television, radio and photographic equip- vides that in all criminal prosecu- ference with the free communications ment from courtrooms. tions the accused shall enjoy the of information and ideas... The Warren Commission's report on right to a speedy and public trial "The history of Anglo -Saxon juris- the assassination of President Kennedy, by an impartial jury. prudence is an evolution from the dark with its strong indictment of the news The 14th Amendment pro- days of Star Chamber to the open, pub- media for their actions during the arrest vides that no state shall deprive lic trials of today. The majority's opin- and interogation of Lee Harvey Os- any person of life, liberty or ion ignores the fact that television is wald, had already indicated how the property without due process of now the primary source of news for the chief justice was inclined, Mr. Pierson law. people. Public attendance at a trial was pointed out. The chief justice wrote built into our system of justice as a

52 (PROGRAMING) BROADCASTING, June 14, 1965 How Earl Warren saw the Estes coverage

The pictures and captions at right "The carnival atmosphere of the and below were appended to last week's September hearing served only to in- opinion of Chief Justice Earl Warren crease the publicity surrounding peti- who was joined by Justices William O. tioner [Estes] and to condition further Douglas and Arthur J. Goldberg. the public's mind against him," the chief The chief justice called television justice wrote. "Then upon his entrance and photographic coverage of a pre- into the courtroom for his actual trial trial hearing in the Estes case a "de- he was confronted with the sight of the secration of the courtroom." Although television camera zeroed in on him and "Photograph 1. This photograph shows television and other cameramen were the ever -present still photographers the activities of still and motion pic- confined within a booth during the snapping pictures of interest." ture photographers at the September trial itself, Mr. Warren objected also to Mr. Warren argued for permanent hearing on petitioner's motion to ex- that arrangement. exclusion of TV gear from all courts. clude cameras from the courtroom."

"Photograph 2. This photograph shows "Photograph 3. This photograph shows "Photograph 4. This photograph shows the concentration of television, still the television motor van stationed out- petitioner trying to make his way into and motion picture cameras at the side the courtroom during the Sep- the courtroom for the September hear- September hearing." tember hearing." ing."

"Photograph 5. This photograph shows "Photograph 6. This photograph shows "Photograph 7. This photograph shows various cameras focused on petitioner the television booth as it appeared on the television booth as it appeared on at the September hearing to exclude October 22." October 23 and for the rest of the cameras from the courtroom." trial." guarantee of defendants' rights. fore, he said, is to permit televising of rooms of the whole country. "Injustice does not result from the the Supreme Court sessions. Or, he Alan Reitman, associate director of recording of trial proceedings by televi- added, let the Supreme Court authorize the American Civil Liberties Union sion and radio. It stems from selfish ac- a lower federal court "to conduct a which also had filed a brief in the tions conceived and carried out in sec- carefully controlled experiment in TV case, said ACLU was "delighted." ret." coverage...." He noted that ACLU had urged the Joseph Costa, executive secretary of Moaning at the Bar The American court to hold that television coverage the National Press Photographers As- Bar Association, which had filed as a of such proceedings interferes with due sociation, said the ruling "not only friend of court strongly urging the re- process of law. Although the court's abridges a public right but it abrogates versal because of television coverage, decision appeared to leave some ques- a public trust." had hoped to get a tougher decision. tions open, he said, it was "an important Further Tests One of the problems Officially, the bar association had no first step." with the use of TV in the courtroom comment on the ruling. No Change The Texas judge who and with the Supreme Court decision Unofficially ABA sources expressed presided at the 1962 Estes proceedings is that the whole subject needs more surprise at the narrowness of the deci- and who ruled against objections to TV examination, according to Jack Jurey, sion and indicated that it is not as bad coverage, had a short answer to the WTOP- AM -FM -TV Washington, in an edi- for broadcasting as might be thought question of whether the Supreme Court torial broadcast June 9 and 10 over at first glance. One ABA staff member ruling had changed his mind about TV both radio and television. said he thought the split views ex- coverage in the courtroom: What is needed, he said, "is a thor- pressed by the court were more diver- "Not a bit in the world, if it is under ough investigation of courtroom tele- gent than anyone had expected. He proper supervision," commented Otis casts, perhaps even with the encourage- implied that ABA, at least, had expected Dunagan, now chief justice of the Texas ment of the Supreme Court itself." One a unanimous, or near unanimous, wall 12th Court of Civil Appeals. He added: possibility which has been suggested be- to be erected against TV in the court- "There is nothing I can say that could

BROADCASTING, June 14, 1965 53 change the Supreme Court decision. It ings for a new trial for Mr. Estes either Not all broadcasters regretted the is now the law. We'll have to abide on a new charge or the same charge. creation of obstacles to court coverage. by it." Dick Tobias, WHAM Rochester, N. Y., Justice Dunagan recalled that after Ruby Trial Whether the Estes de- director of news and public affairs, in the trial, Mr. Estes came up to him and cision has any effect on the conviction his regular evening Comment program expressed his thanks at receiving a fair of Jack Ruby for murdering Lee Harvey called the decision "sound, wise, intelli- trial. Oswald, presumed assassin of President gent and long overdue." It was also recalled that after the Kennedy, was also debated by lawyers. "For several of the past years," Mr. Estes trial, the Tyler Courier -Times and Judge Joe Brown, who presided at the Tobias declared, "I have attended inter- Telegraph polled the jurors and found Ruby trial and who permitted TV cov- national broadcast meetings at which we that they unanimously agreed that tel- erage only of the jury verdict, was, discussed, for days on end, the neces- evision did not distract them from their however, certain it would not. "... Only sity of gaining electronic access to court- duties. the verdict was televised, so his [Ruby's] rooms. It is beyond my capacity to Weldon Holcomb, who as district at- rights were not infringed," said Judge conjure what possible right we think we torney prosecuted Mr. Estes during the Brown. "Besides the defendant agreed have to clutter up a court of law with 1962 trial, expressed his disappointment to it." microphone cables, television cameras at the decision. "It is our opinion," he One of Ruby's attorneys acknowl- and the like. said, "that the defendant received as edged that the televising of the jury . The United States Supreme fair a trial as he can ever receive in any verdict was the basis for an appeal Court has made a valuable contribution court in this country." which, however, was never filed since in indicating, once and for all, that our The new prosecutor, A. R. Archer the state appeals court sent the case microphones have no business in a Jr., said that he will commence proceed- back for sanity hearings. courtroom." High court votes 5 -4 in favor of Estes DECISION NOTES TV COVERAGE WAS INJURIOUS TO FAIR HEARING

While apparently leaving undecided in the courtroom. At the trial proper, however, it was the basic constitutional issue of per- Justice White commented, also in a noted, a more restricted camera cov- mitting television in the courtroom, the separate view, that it is too early to de- erage policy was instituted by the pre- U. S. Supreme Court last week ruled termine with any finality at this time siding judge. TV cameras and film were 5 -4 that Texas financier Billie Sol just what impact TV has on the rights confined within a booth at the rear of Estes had been denied a fair hearing of a defendant. the courtroom. No live broadcasts were because television covered his 1962 trial Only three justices fully and com- permitted, except the opening and clos- in state court. pletely held that TV should be barred ing arguments of the prosecution, the Only the qualified decision of As- entirely from all courtrooms because return of the jury's verdict and its re- sociate Justice John M. Harlan to side of its impact on the court, lawyers, wit- ceipt by the judge. Cameramen were with four other justices prevented a nesses and the accused. They were permitted to film continuously, but with- wholly opposite view. Mr. Harlan em- Chief Justice Earl Warren and Justices out sound. phasized that he was joining the four William O. Douglas and Arthur J. The changes in the TV photographic to make them the majority because the Goldberg. arrangements between the September Estes case was "notorious." He stressed In all, and pointing up the divergence hearing and the October trial were he was not ruling on the constitutional of the views of the nine Supreme Court noted by both sides of the court, al- issue at this time. justices, there were six separate opinions though there was a difference of opinion The majority view was given by Jus- in the Estes case. as to whether the pretrial proceeding tice Tom Clark. It held that television Throughout each of the opinions ran was or was not a part of the trial it- coverage, both live and delayed, of the discussions on such subjects as the con- self. The majority, and most strongly Tyler, Tex., trial compromised Mr. flict between the constitutional guaran- the chief justice, held that both were Estes's right to due process. But, Mr. tees of free speech and press and the one trial; the minority maintained they Clark observed, the decision applied right of fair trial; the meaning of the were separate occasions and that the only to the Estes case; future advances words "fair trial "; the privileges of news October proceeding was the actual trial. in TV coverage, he said, plus a wider media in reporting a criminal trial, and Although the court's decision over- public acceptance of TV might bring a the definition of a defendant's right to turns the swindling conviction in the different ruling in other cases. a "public" trial. state court, Mr. Estes is now serving Indicating the narrow margin of deci- Live Coverage Mr. Estes was con- a 15 -year sentence in federal prison for sion was the minority opinion of four victed by a Texas court of swindling mail fraud and conspiracy. His trial justices that Mr. Estes suffered no in- farmers in a scheme involving mort- in federal court was not televised. jury and that TV by itself does not gages on nonexistent ammonia fertilizer Majority Views The majority opin- violate a defendant's rights. The four: tanks. The court proceeding was in ion held that Mr. Estes had been de- Justice Potter Stewart, Hugo L. Black, two parts: a pretrial hearing in Sep- prived of his right under the 14th William J. Brennan Jr. and Byron R. tember 1962 and the trial proper which Amendment to due process "by the tele- White. took three days in October of that year. vising and broadcasting" of his trial. Stressing the limitation of the ma- At the pretrial hearing, both the ma- Speaking of the initial hearing, when jority opinion, Justice Brennan in a jority and minority opinions of last motions were argued and when the separate opinion noted that Justice Har- week agreed, unrestricted TV live cov- proceedings were telecast live, Justice lan agreed only on the decision in the erage as well as film and still photo- Clark noted that "the video tapes of Estes case alone, which means, Mr. graphic coverage was permitted and these hearings clearly illustrate that the Brennan said, that the decision is not constituted a harassment of the de- picture presented was not one of that a blanket prohibition against television fendant. judicial serenity and calm to which the

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BROADCASTING, June 14, 1965 55 petitioned was entitled.... Indeed, at to the news media to televise from the that it will have a direct bearing on his least 12 cameramen were engaged in courtroom. [juror's] vote as to guilt or in- the courtroom throughout the hearing Nor does it, he observed, discriminate nocence... . taking motion and still pictures and tel- between the newspaper and the TV re- Quality of testimony in criminal evising the proceedings. Cables and porter; they both may cover a trial trials "will often" be impaired. "The wires were snaked across the courtroom without their equipment. "The news impact upon a witness of the knowledge floor, three microphones were on the reporter is not permitted to bring his that he is being viewed by a vast audi- judge's bench and others were beamed typewriter or printing press. When the ence is simply incalculable. . ." Not at the jury box and the counsel advances in these arts permit reporting only would some be "demoralized" or table... . by printing press or by television with- "frightened" but others would be The activities of the television crews out their present hazards to a fair trial "cocky" and given to "overstatement." and still cameramen led to considerable we will have another case." Memories might "falter," accuracy of "disruption" of the hearings, it is con- Further, he added, "... reporters of statement may be "severely under- ceded, Mr. Clark said. all media, including television, are al- mined." Embarassment may "impede" To the argument that television cov- ways present if they wish to be and are the search for truth, as may a "natural erage of the pretrial proceedings did plainly free to report whatever occurs tendency" toward overdramatization. not impinge on Mr. Estes's rights, Jus- in open court through their respective And it is possible that a witness, who tice Clark disagreed. media." ordinarily is ordered not to hear or read "All of this two -day affair [the pre- After referring to the other cases the testimony of other witnesses, may trial hearing] was highly publicized and where pretrial publicity required a re- hear and see this testimony when he could only have impressed those pres- versal of convictions, Mr. Clark ob- watches the news programs at home. ent and also the community at large served: While this sort of impression on and with the notorious character of the peti- "Television in its present state by jurors is true of newspaper coverage, a variety tioner as well as the proceeding. The its very nature, reaches into "the circumstances and extraneous in- of areas in which may cause preju- trial witnesses present at the hearing, as it fluences intruding upon the solemn to be well as the original jury panel, were un- dice an accused." There must decorum of court procedure in the tel- view, doubtedly made aware of the peculiar some basis for this he noted, evised trial are far more serious than As- public importance of the case by the since 48 states, the American Bar in cases involving only newspaper cov- press and television coverage being pro- sociation (in Canon 35), the Judicial erage." vided, and by the fact they them- Conference of the United States, the that Additional responsibilities are placed selves were televised live and their pic- U. S. Supreme Court and the Congress on trial judges. The trial judge's most tures rebroadcast on the evening show." have all agreed that television should be barred in federal criminal trials. important job is to make certain that Limited Coverage Although he con- the Only Texas and Colorado permit TV accused receives a fair trial. ". . . ceded that TV coverage of the trial it- When television comes into the court- self was more circumspect, Mr. Clark in the courtroom at the discretion of the presiding judge. room he must also supervise it." His was impressed with the fact that the task is made much more "difficult and Extraneous TV Since the chief pur- publicity of the pretrial hearing was so exacting." And the awareness of being pose of a trial is to determine the truth, extensive that four of the new jurors se- televised can also be a distraction; Justice Clark said, and since television lected for the trial had seen or heard "judges are human beings also and are does not contribute to this end, it is ir- all or part of the broadcasts of the subject to the same psychological reac- earlier hearing. relevant. And, he added, there are tions as laymen." Telecasting instances where television is "par- The right of a "public" trial is for "numerous" ticularly bad" where the judge might cause actual unfairness, is elected the benefit of the defendant, not the "some (true in all but a half -dozen states). so subtle as to defy detection. . . . public, Mr. Clark said. It is a guaran- "The telecasting of a trial becomes a tee that the accused gets a fair trial as He enumerated these possibilities: political weapon...." opposed to the secret trials of the Span- Impact on jurors is "perhaps of There is an impact ish Inquisition, the English Star Cham- the greatest significance." "We must on the defendant. "[TV's] presence is a form of - ber and the French lettres de cachet. remember that realistically it is only the men tal-if not physical-harassment, re- This is not an unlimited right to the notorious trials which will be broadcast, sembling a police lineup or public (including the press and broad- because of the necessity for paid spon- the third degee." "The inevitable closeups of his casting) to see and attend a trial, he sorship experience indicates that it ... gestures and expressions during or- added, and it does not extend a right is not only possible, but highly probable the deal of his trial might well transgress his personal sensibilities, his dignity, and his ability to concentrate ... a de- barry sherman associates fendant on trial for a specific crime is entitled to his day in court, not in a COMMUNICATIONS CONSULTANTS stadium, or a city or nationwide arena. . . Even the commercial side of television was mentioned by Mr. Clark. In one paragraph he wrote: "The television camera is a powerful Barry Sherman weapon. Intentionally or inadvertently President it can destroy an accused and his case in the eyes of the public. While our telecasters are honorable men, they too are human. 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BROADCASTING, June 14, 1965 57 or infamous accused. Such a selection from admitting television to the court- Estes trial and on other trials: is necessary in order to obtain a spon- room. To forbid this would, he said, "The probable impact of courtroom sor willing to pay a sufficient fee to "doubtless impinge upon one of the television in the fairness of a trial may cover the costs and return a profit. We valued attributes of our federalism by vary according to the particular kind have already examined the ways in preventing the states from pursuing a of case involved. The impact of tele- which public sentiment can affect the novel course of procedural experimenta- vision on a trial exciting wide popular trial participants. To the extent that tion." interest may be one thing; the impact television shapes that sentiment, it can But, he concluded, the Estes case was on a run-of- the -mill case may be quite strip the accused of a fair trial." a criminal trial of great notoriety. It another.... The Estes trial was a heavi- Justice Clark found it significant, pre- was not a criminal trial of routine ly publicized and highly sensational af- sumably because of the telecasting of nature. fair. I therefore put aside all other the pretrial hearing, that the selection He decided therefore, that "there is types of cases; in so doing, however, I of a jury for the actual trial took an no constitutional requirement that tel- wish to make it perfectly clear that I am entire week, whereas the trial itself evision be allowed in the courtroom, by no means prepared to say that the lasted only three days. and at least as to a notorious criminal constitutional issue should ultimately And, he found the trial judge himself trial such as this one, the considerations turn upon the nature of the particular was harassed, first permitting live cov- against allowing television in the court- case involved. When the issue of tele- erage, then, for the trial itself requiring room so far outweigh the countervailing vision in a non-notorious trial is pre- that a booth be built to house the factors ... as to require a holding that sented it may appear that no workable cameras; ruling that parts of the trial what was done in this case infringed distinction can be drawn based on the might be televised live, others without the fundamental right to a fair trial...." type of case involved, or that the pos- sound. Making a distinction between the pre- sibilities for prejudice, though less Concluding, Mr. Clark emphasized trial hearing and the trial itself, Justice severe, are nonetheless of constitutional that the decision might be different in Harlan commented: "We must judge proportions.... The resolution of those the future. "It is said that the ever- television as we find it in this trial - further questions should await an ap- advancing techniques of public com- relatively unobstrusive, with the cam- propriate case; the court should proceed munication and the adjustment of the eras contained in a booth at the back only step by step in this unplowed public to its presence may bring about of the courtroom." field." a change in the effect of telecasting In part, Mr. Harlan agreed with the Television in the courtroom, Mr. Har- upon the fairness of criminal trials. But majority that the right to a public trial Ian observed, introduces "the element of we are not dealing here with future de- belongs to the accused, not the public professional `showmanship.' " Where velopments in the field of electronics. at large, and that the constitutional there is intense public interest in a trial, Our judgment cannot be rested on the rights of free press and speech "do not he said, there is a strong possibility hypothesis of tomorrow but must take embody an independent right to bring that its presence will affect the witnesses, the facts as they are presented today." the mechanical facilities of the broad- the jurors, the prosecutor, defense coun- Harlan Concurs Mr. Harlan, whose casting and printing industries into the sel, "and even a conscientious judge." concurring opinion swung the court into courtroom ... a line is drawn at the "Such possibilities . carry grave reversing the Estes conviction by the courthouse door, and within, a report- potentialities for distorting the integrity barest of majorities, took a narrower er's constitutional rights are no greater of the judicial process," he added. And, view. than those of any other member of the he continued, "... such distortions may The precise question, he said, is public...." produce no telltale signs, but in a highly whether the 14th Amendment prohibits In a salient paragraph, Justice Har- publicized trial the danger of their pres- a state, over objections of a defendant, lan particularized on television in the ence is substantial, and their effects may be far more pervasive and deleteri- ous than the physical disruptions which all concede would vitiate a convic- Goldenson gets a model of proposed satellite tion...." To the a A mock -up of the multichannel preliminary discussions indicate that contention that televised trial would make witnesses satellite ABC would place into opera- the domestic satellite with a life of more truth- ful and and tion under its proposal to distrib- five to ten years could be launched jurors, judges lawyers more diligent, Justice ute network TV programing to af- for less than $9 million. An ex- Harlan responded that this argument is filiates by a synchronous communi- ploratory discussion by ABC and "sophistic." cations satellite has been housed for Communications Satellite Corp. rep- In summing up his separate opinion, display at an ABC headquarters resentatives on the proposal was held Justice Harlan looked into the future: studio in New York. in New York last month (BROAD- "We should not be deterred from making the constitutional judgment which The proposed satellite (BROADCAST- CASTING, May 24). this case demands by the prospect that ING, 17) is design of May the Hughes the day may come when television will and Space Technology Laboratories have become so commonplace an affair which had been retained by ABC in the daily life of the average person as to work on a blueprint. Presenting to dissipate all reasonable likelihood Leonard H. Goldenson presi- (r), that its use in courtrooms may disparage dent of American Broadcasting -Para- the judicial process. If and when that mount Theaters Inc., with a firsthand day arrives the constitutional judgment explanation Dr. A. is Hardol Rosen, called for now would of course be sub- assistant manager of the Space Sys- ject to re- examination in accordance tems Division of Hughes Aircraft with the traditional workings of the due Corp., chief for satellite expert the process clause. At the present juncture company which built the Early Bird I can only conclude that televised trials, and earlier Syncoms. at least in cases like this one, possess Mr. Goldenson has reported that such capabilities for interfering with the even course of the judicial process

58 (PROGRAMING) BROADCASTING, June 14, 1965 "Nothing is too high for a man to reach, but he must climb with care and confidence." Hans Christian Andersen

Here is sound advice from a man best remembered for fairy tales. The Griffin- Leake management urges CARE in every operating phase at its stations, as a valid basis for deserving confidence.

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BROADCASTING, June 14, 1965 59 WLW Stations on the GO-

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COLOR TV NETWORK: WLW -T, Cincinnati /WLWD, Dayton /WLW -C, Columbus/ 111/LW-1, Indianapolis /WLW RADIO, Cincinnati that they are constitutionally ban- ceeded in any way other than it would and no influence upon the conduct of ned...." have if cameras and TV were not pres- the judge." No Constitutional Ban Basically ent, he said. From the record, there is Justices White and Brennan each Justice Stewart in the dissent held there no indication that the judge was har- wrote additional dissenting opinions. is nothing in the 14th Amendment that assed or confused, he added, and not Justice White stressed that the avail- prohibits all television cameras from once after the first witness was called able information on the effect of cam- entering a state courtroom whenever a was there any interruption of the trial eras in the courtroom is "too sparse criminal case is in progress. And also, proper to secure a ruling about camera- and fragmentary to constitute the basis he said, he was unable to find "on the men in the courtroom. for a constitutional judgment perma- specific record of this case" that the "The trial itself was a most mundane nently barring any and all forms of tel- "limited" televising of the Estes trial affair, totally lacking the lurid and evision coverage." resulted in a denial of any right guaran- completely emotionless," he stated. The The majority, by banning TV in the teed to the accused by the Constitu- transcript, he said, "belies any notion courtroom, in effect, precludes further tion. that frequent interruptions and incon- opportunity to study the effect of TV The introduction of television into sistent rulings communicated to the in the courtroom, he said. a courtroom is, under the present state jury any sense that the judge was unable Justice Brennan emphasized that the of the art, Justice Stewart said. "an ex- to concentrate....' court opinion is hardly a majority, since It is important tremely unwise policy." Justice Stewart said he found "intima- only four members voted for a com- "that we to remember, he continued, tions" in the majority opinion "disturb- plete ban, while Justice Harlan speci- in area realm of fied move an touching the ingly alien" to the guarantees against that he was voting only on the facts communication, and for that rea- of this free interference with free press and speech. case. "Thus," Justice Brennan I would be wary "today's son, if for no other, "The suggestion that there are limits stated, decision is not a blanket per rule which, in of imposing any se upon the public's right to know what constitutional prohibition against the light of might the future technology, goes on in court causes me deep con- televising of state criminal trials." the true First All serve to stifle or abridge cern," he said. Wrong Chief Justice Warren Amendment rights." expressed further reasons for finding The dissent concluded with this para- Differentiating between the Septem- "televising of criminal trials is inherent- ber pretrial hearing and the trial itself. graph: ly a denial of due process." Mr. Stewart emphasized that if the "I do not think that the Constitution He found that the televising of crimi- scene at the September hearing had been denies to the state or to individual trial nal trials to the public at large violates repeated during the actual trial, a fair judges all discretion to conduct criminal the Sixth and 14th Amendments, on trial for Mr. Estes would have been dif- trials with television cameras present, three counts: ficult. Although there are risks in hav- no matter how unobstructive the cam- It diverts the trial from its proper ing TV cameras at trials, he added: eras may be. I cannot say at this time purpose in that it has "an inevitable "The plain fact of the matter, how- that it is impossible to have a constitu- impact" on all participants. ever, is that none of these things hap- tional trial whenever any part of the It detracts from the dignity of pened or could have happened in this proceedings is televised or recorded on court proceedings and lessens the reli- case." The jurors were prevented from television film. I cannot now hold that ability of trials. seeing telecasts of the trial and they the Constitution absolutely bars televi- It singles out certain defendants were insulated from any members of sion cameras from every criminal court- and subjects them to prejudices not ex- the public who did see them. There is room, even if they have no impact upon perienced by others. nothing to show that the trial pro- the jury, no effect upon any witness, Mr. Warren found that the conduct of the trial judge in the Estes case il- lustrates the temptation to judges to use the bench for their own ends: the presiding judge, the chief justice said, invited the TV cameras into his chambers so they could film him reading one WANTED: of his pretrial orders; in denying a defense motion to exclude television on the ground that it violated Estes's rights under the federal constitution he com- Radio Station Manager for West Coast Station. mented that the case is being tried under state laws, not federal laws and that he (the judge) took an oath to Must be under 35, not afraid to work with salesmen, train uphold the state constitution not the federal constitution. them, local level, be at home in agencies. Even more serious than participants "playing" to the television audience, No arm chair executive! Mr. Warren said, was that none would be able to go through trial "without Salary start $11,000 a year, with expense account. Better considering the effect of their conduct on the viewing public." deal later if satisfactory. The pretrial hearing the chief justice contended, must be considered part of the trial; it cannot be separated from the trial itself. Therefore, he added: Box F -73, BROADCASTING "The very presence of the cameras at the September hearing tended to impress upon the trial judge the power of the communication media and the criticism to which he would have been

62 (PROGRAMING) BROADCASTING, June 14, 1965 subjected if he had ruled that the presence of the cameras was inconsistent with petitioner's right to a fair trial...." Since most of the participants were present at the pretrial proceeding and Aj1,g! "saw for themselves the desecration of the courtroom," it is "unrealistic," Mr. Warren stated, that they would come with top -performing to the trial proper without being un- AM /FM transmitters aware that court procedures "were being sacrificed" for the convenience of television. And, he continued:

. . The manner in which the Octo- ber proceedings were conducted only intensified this awareness. It was impossible for any of the trial participants ever to be unaware of the presence of television cameras in court for the actual trial. The snouts of the four television cameras protruded through the opening in the booth, and the cameras and their operators were not only readily visible but were impossible to ignore by all who were surveying the activities in this small courtroom. No one could forget that he was constantly in the focus of the 'all- seeing eve.' .. . Primping for TV The record provides "ample support," Mr. Warren continued, that the presence of television is bound to increase nervousness and tension, increased concern about appearances, latent opportunism. "Thus," Mr. Warren added, "the evil of televised trials . .. lies not in the noise and appearance of the cameras, but in the trial participants' awareness that they are being televised. To the extent that television has such an inevitable impact it undercuts the reliability of the "SOUND ALIVE in '65," says Miss Nancy Edling. trial process." Referring to the carnival spirit that characterized many frontier -day court trials, Mr. Warren commented: "I had SOUND ALIVE thought that these days of frontier jus- Give your programming the sound that will put you at the top of the tice were long behind us, but the courts market in '65. The noticeable quality of Visual's new AM /FM Trans- below would return the theater to the mitter line (AM units from 1KW to 50KW; FM from 250W to 20KW) courtroom." has fast been recognized by leading broadcasters. Visual Transmitters He continued: "The televising of local or remote control, are pretuned to customer trials would cause the public to equate are designed for color -coded wiring and the trial process with the forms of en- frequency, and feature silicon rectifiers, tertainment regularly seen on television vacuum capacitor tuning. and with the commercial objectives of the television industry... . SOUND ALIVE IN '65 There would be, he said, a "natural" broadcast transmitters the Visual line! tendency on the part of broadcasters Install the latest in quality - to develop personalities of the trial participants "so as to give the proceedings more of an element of drama ... [they] might provide expert commentary on the proceedings and hire persons with legal backgrounds to anticipate possible trial strategy as the football expert an- ticipates plays for his audience...." And, he contended, should television become an accepted part of courtroom trials other "sacrifices" might be required for broadcasting: physical lay- VISUAL ELECTRONICS CORPORATION n. y. 10018 (212) 736 -5840 out of the courtroom might have to be 356 west 40th street new york, changed or the trial itself moved to a LOOK TO VISUAL FOP NEW CONCEPTS IN BROADCAST EQUIPMENT theater; the trial might be scheduled 63 BROADCASTING, June 14, 1965 Radio, one of the good things about America, activates

WABC.. WXYZ KQV activates activates activates New York Detroit Pittsburgh

Almost 3,000 new savings Seven WXYZ editorials urging "Sales were tremendous" accounts in ten days- that's more active community support claimed a Pittsburgh tire what WABC produced for a for a better mental health company as the result of a Bronx bank. The activator? program stimulated over 500 promotional campaign Herb Oscar Anderson with just letters from Detroit listeners produced and broadcast by one commercial a day for ten backing the station's campaign. KQV. In fact, the response he days. Since no other media This public response activated had from fifteen newscasts on was used for this promotion, pledges of support for more KQV wiped out his entire supply the happy people at this bank mental health appropriations of wheels and he "had to order know how well WABC activates from the governor and another carload." Advertisers New Yorkers. members of the Michigan now know what to expect legislature. Because WXYZ because they've seen how activated the community KQV activates Pittsburgh. Sigma Delta Chi commended the campaign as a "distinguished example of an effective series of editorials." WLS KGO KABC activates activates activates Chicago San Los

Minutes after WLS News aired an appeal for a rare type blood Francisco Angeles urgently needed by four Ira Blue's late night When KABC broadcast the patients in a suburban hospital, conversational show on KGO plight of three motherless the station's switchboard was vividly demonstrated its unique Chinese children whose father swamped with volunteers. The pulling power for one San desperately sought a Chinese hospital reported it received Francisco advertiser. After foster home, fifty families from over 500 calls and more than offering the advertiser's booklet all parts of Southern California enough blood was donated to "How to get your husband called with offers of help. Five avert the emergency. Hospital to paint," KG0 received 890 of these were Chinese families, officials called the response requests. That was more than one of which became home for which WLS activated as any other station in these children. When a radio "completely overwhelming." San Francisco received station can move people to love advertising day or night. Just and compassion ...that's really imagine how KG0 activates its activating! audience during the day!

ABC Radio. Stations six of the best things about Radio meet with National Aeronautics and million for Space Administration officials to discuss $6 "conditions of access to areas which have been off limits for television cov- Gemini 4 TV erage" up to this time. Network officials emphasized that live TV coverage has not been per- Soaring costs lead mitted at the point of recovery of astronauts in the down -range landing area, networks to try for and that cameras also have not been permitted within the NASA complex expanded pool coverage for coverage of activities there. The joint conference with NASA officials has not yet been set. It was re- NBC-TV presented mo- With total cost of TV network cov- the first color ported the networks will hold back on tion pictures taken in space. Both net- erage of the Gemini 4 flight topping $6 formal discussions until after the cur- works presented the color sequence million, news heads of the three net- rent post- Gemini 4 flight phase, in- showing Major Edward White taking works huddled in New York last week cluding governmental ceremonies, is his space walk. to take steps toward expanded pool concluded. coverage of future flights. The next KTRK -TV Houston, however, claimed The meeting last week was held at a scoop on the networks. Its Gemini flight is scheduled to take audience CBS's Broadcast Center, which houses saw color stills of walk 12 seven or eight days, and future flights the space at CBS News. The respective network noon (2 p.m. may last up to two weeks, compared CST EDT), 90 minutes delegations were headed by Fred before the networks to four days for Gemini 4. showed their film Friendly, president of CBS News; Wil- sequence. well Though soaring costs as as liam R. McAndrew, executive vice The exploits of astronauts White and of coverage facilities by duplication president in charge of NBC News, and McDivitt provided more material for been cited as addi- the networks have Elmer W. Lower, president of ABC the continuing hot internetwork fight over coverage tional causes for concern News. for news audiences, with both CBS -TV di- of future flights, the network news The Cost Breakdown The three tele- and NBC -TV publicly claiming audi- only of a visions officially took notice vision networks' coverage of the flight ence success for their space coverage desire for enlarging their coverage last week cut into 33 hours of regular efforts. pooling. through further programing, time valued at $1.85 mil- CBS -TV spent $1.5 million for cover- But on the basis of mounting costs lion. At the same time the networks age costs and pre -empted $800,000 both in coverage and in promotion of were spending about $4.25 million in worth of regularly scheduled sponsor- individual efforts, the dollar factor was production costs to follow the historic ships, according to a network spokes- clearly a basic consideration -and space mission. Total gross cost of the man. Its continuous reportage on the would become more so if recovery-area coverage thus exceeded $6 million first and last days of the space trip coverage by television should be per- (BROADCASTING, June 7). interrupted 101/2 regular network hours. mitted. And as the astronauts were establish- CBS could claim a rating advantage ac- Though no firm conclusions were ing records, the networks too, were cording to national Arbitron figures for reached, ABC, CBS and NBC news rep- making history. On Tuesday (June 8 both of those days. resentatives agreed that they would at 3:30 p.m. EDT), ABC-TV and The Ratings Battle CBS achieved

"for a time that would permit the maxi- per, magazine and radio and TV pub- to begin, the closeup lens of a televi- mum number of viewers to watch and licity for weeks, Mr. Estes came to sion camera zoomed over his shoulder to schedule recesses to coincide with court for legal adjudication of the in an effort to find out what he was the need for station breaks...." Mr. charges against him, Mr. Warren re- reading... . Warren went on to refer to the televi- counted, and what did he find? Mr. Warren concluded his separate sion industry's "consuming" interest in "As he approached the court house opinion in these words: ratings, and to steps taken in the past he was confronted by an army of "In summary, television is one of to maintain viewer interest -like the photographers, reporters and television the great inventions of all time and can quiz scandals, he said. commentators shoving microphones in perform a large and useful role in so- "Can we be sure that similar efforts his face. When he finally made his way ciety. But the television camera, like would not be made to heighten the into the court house it was reasonable other technological innovations, is not dramatic appeal of televised trials? Can for him to expect that he could have entitled to pervade the lives of every- we be sure that the public would not a respite from this merciless badger- one in disregard of constitutionally pro- inherently distrust our system of jus- ing and have his case adjudicated in tected rights. The television industry, tice because of its intimate association a calm atmosphere. Instead, the carni- like other institutions, has a proper area with a commercial enterprise ?" val atmosphere of the September hear- of activities and limitations beyond And, Mr. Warren continued, if TV ing served only to increase the pub- which it cannot go with its cameras. coverage is approved, trials would be licity surrounding petitioner and to con- That area does not extend into the selected to be televised for purposes dition further the public's mind against American courtroom. On entering that having nothing to do with the "search him. Then, upon his entrance into the hallowed sanctuary, where the lives, for truth ": A particular judge may have courtroom for his actual trial he was liberty and property of people are in gained the fancy of the public; a district confronted with the sight of the tele- jeopardy, television representatives have attorney may decide to run for office; vision camera zeroed in on him and the only the rights of the general public, a particular courtroom may have best ever -present still photographers snapping namely, to be present, to observe the accommodations for TV. pictures of interest. As he opened a proceedings, and thereafter, if they After living in the glare of newspa- newspaper waiting for the proceedings choose, to report them."

66 (PROGRAMING) BROADCASTING, June 14, 1965 an average rating on Thursday, the would be based on 15 minutes, instead launch day, (7 a.m. -4:30 p.m.) of 10.0 Wire rate cut of one hour, with the cost per airline with a 38 share, slightly ahead of NBC mile "scaled down in an appropriate which had a 9.9 rating and 37 share. manner." ABC -TV had a 2.9 rating and a share is asked by SNI Damages SNI asked for damages of 11. However NBC pointed out that of $354,218, which represents five - it could claim the largest increase in eighths of the $566,749 it paid AT&T regular daytime audience for Gemini First complaint filed during the last 12 months for contract programing. relaying of interexchange channels. It On Monday, the day of splash -down, with FCC since Dumont also alleged that AT&T employed the between 11:30 a.m. and 3:30 p.m., facilities SNI contracted for, but didn't CBS -TV had a 15.1 average rating and charges made in 1948 use, to earn money from other sources. a 46 share, NBC achieved a 12.0 rating SNI said such revenues should be con- and 37 share, and ABC -TV had a sidered by the commission in awarding Sports Network Inc. has asked the 3.8 rating and a 12 share. damages. FCC to require American Telephone & NBC -TV spokesmen confirmed that SNI, which was founded in 1956, Telegraph to lower its costs for trans- their for the last averaged 150 stations on coast - coverage costs Gemini mitting the television programs of net- year story been close to million to -coast lineups with 90% coverage of had $1.5 works that require essentially part-time and that the network had pre -empted 12 all TV homes, and 40 midwest and 20 service. of its regular program hours, worth West Coast stations in regional net- The request was made last week in some $700,000. works. the form of a complaint which asked NBC reported that on the basis of Its total AT &T costs in the last 12 the commission to find that the rates Arbitron data it had achieved the larg- months were approximately $7 million. AT &T has charged SNI are unjust and est increase in viewing. The network But most of this was for local hookups. and to require the car- said the three -network Gemini rating discriminatory Estimates place the total AT&T costs rier to pay SNI damages. covering the 131 hours of common for all three major networks at $50 mil- The complaint was said to be the first coverage had been a 28, 70% above lion. This figure was used by observers of its kind since AT&T's rates for the normal 17 for those hours. NBC in commenting on ABC's proposal to transmitting television programs were said it had 54% of the launch a satellite that would enable the new viewers. was established in 1948. A hearing be- network to bypass AT&T in beaming ABC -TV said its Gemini coverage the of the gun that year on complaint programs to affiliates (BROADCASTING, had cost close to $1.25 million, that old Dumont network, but it was termi- 101/2 regular hours with a commercial May 17). nated several years later without any SNI said the AT&T rates are un- value of approximately $350,000 had resolution. All parties, including Du- been pre -empted. Portions of the ABC - reasonable in that they lessen competi- mont, consented to the termination of tion by making it difficult for new net- TV Gemini programing were fed to the hearing. Telesistema Mexicano in Mexico. works to get started. It also said the Hearing Possible Commission of- rates weaken the chances of independ American Research Bureau estimated ficials indicated there was a strong pos- ent stations, which need low -cost trans- that 20 million U. S. television homes sibility a hearing would be held on mission service, to compete with affili- were viewing at time of splash -down SNI's complaint. "There seems to be ated stations. of the space capsule. And ARB said this enough meat in it to warrant one," a total represented 3 million more homes Bailey's Comment Richard E. staffer said. than had been tuned in for the liftoff. Bailey Sr., SNI president, told BROAD- SNI's complaint is based on the fact CASTING that the AT&T tariffs now in that AT&T charges, contained in tariffs effect were written primarily for the filed with the commission total $39.50 three major networks and that he hoped per airline mile, based on an eight -hour to get lower tariffs "for lesser users day per month. But, SNI said, it seldom such as ourselves." `Opry' series set uses AT&T service more than three He noted that AT&T offers lower hours a day. night and weekend rates for its tele- AT &T tariffs also provide for oc- phone subscribers and said the company for fall syndication casional use rates -totalling $1.15 per should also offer nighttime and week- airline mile for each hour of use. But end reductions for a sports network. SNI said these rates are proportionately Mr. Bailey noted that SNI's main A new series of 26 video -tape half higher than those for the full -time serv- hours from Ole Opry in Nash- use of AT&T facilities is at night and Grand ice. The use of any part the first hour of on weekends but said that even then ville will be available for September requires payment for the full hour. SNI seldom uses them for the eight - start. an As example, the contract cost for hour daily minimum. The series, produced by WSM -TV in full eight -hour per day service between that city, will be strictly for syndication, Washington and Chicago, a distance of The major networks in their early according to Brad Crandall, operations 600 miles, would be $24,000 per month. days were confronted with SNI's pres- for more manager of the station, and will feature Thirty -five occasional uses of one hour ent problem of having to pay used AT&T facilities, Roy Acuff, Porter Wagoner, the Wil- or less would cost about the same, $24,- hours than they he said, but they no longer face that Brothers, Skeeter Davis, Bobby 150. burn problem because all three now use the Lord and others of the Opry lineup. SNI asked the commission to direct AT &T to file tariffs providing for rates facilities far more than the minimum WsM -TV for years has produced Opry that would be three -eighths of the eight hours a day. shows on a straight sponsorship basis. present charge of $39.50, or about Officials of the major networks fre- Advertisers such as Pet Milk, Chatta- $14.82 for each airline mile based on quently complain about the size of their nooga Medicine and Martha White three hours a day of service for each AT &T bills, but there were no im,.1 h- Mills have been sponsoring video -taped month. ate indications last week that any in- shows in more than a hundred markets, It also urged the commission to re- tended to follow SNI's lead and ask according to Mr. Crandall. quire new occasional service rates that the FCC to intervene.

BROADCASTING, June 14, 1965 67 WKWK Wheeling, W. Va., and WJMS Fees to record companies, too? Ironwood, Mich. Better Golf with Billy Casper (Tuck- That's what would happen if Capitol Record's er Productions) : Wwoo Erie, and LATRA Latrobe, both Pa.; KALE Pasco, Livingston has his way in copyright bill Wash.; KLm Poplar Bluff, Mo.; WKAZ Charleston, W. Va., and wKRC Cincin- A proposal that radio and TV sta- musician -but instead to the song writer nati. dons pay fees for music, not only to and publisher, the already overweighted music -licensing firms but also to record side of the scale." Do it Yourself and Sports Special companies, was Less Pressure The Capitol executive (Tucker Productions) : WJOB Ham- offered last week said his plan would "remove the pres- mond, Ind. by Alan W. Liv- sure to get records played only on that Starscope (Tucker Productions): ingston, a former one station in each market that plays KvIP Redding, Calif. NBC -TV execu- the so- called 'top 40' records, because tive and now pres- they represent only the mass teen -age ident of Capitol market.... We, as record companies, Film sales ... Records. cannot manufacture this music much Testifying be- longer under the present economic situ- Adventure 26 (Embassy) : WTVJ(TV) fore a House Ju- ation, for we must deal only with the Miami; WTAR -TV Norfolk, Va.; diciary subcom- record buyer in the mass area. . WFMY -TV Greensboro, N. C.; WDEF -TV mittee on the pro- Classical music is no longer profitable Chattanooga, Tenn., and wSAU -Tv Wau- posed new copy- Mr. Livingston to record -yet it is constantly on radio, sau, Wis. right bill, Mr. particularly FM, on sponsored pro- Livingston maintained that payment of grams. And it has a wide listening audi- Sons of Hercules (Embassy) : fees to the record companies, vocalists ence who do not buy records. Why WSAU -TV Wausau, Wis., and WII.X-TV and arrangers would protect the per- should they? Tt is cheaper and easier Lansing, Mich. formance rights of these people and at to turn on the radio and it for get Dodo Kid from Outer Space the same time aid the public interest. nothing." -The (Embassy): WNEP -TV Scranton, Pa. Performance fees, he said, would Mr. Livingston's testimony last

mean that "the frantic concentration on Thursday (June 10) came during a day "Divorce- Italian Style" (Embassy) : teen -age rock 'n' roll in the search for when spokesmen for the record in- WTvJ(rv) Miami. fast and large sales and quick return dustry repeated over and over that would stop.... Let us be compensated their margins of profit were just thin Across the Seven Seas (Official for the use of our records on the air, strings that could be broken by an in- Films): KPRC -TV Houston; WBAP -TV and we can record, for the benefit of crease in payments to composers and Dallas -Ft. Worth; WVUE -TV New Or- the vast listening audience who want publishers; that classical music is gen- leans; KCPx -TV Salt Lake City; KTNT -TV good music, but do not necessarily buy erally unprofitable but is recorded be- Tacoma, Wash.; WBRZ(TV) Baton Rouge, records." cause it should be, and that the juke- La.; KORK -TV Las Vegas; wPrA(Tv) Questioned by Representative Herbert box business is a tiny portion of overall Roanoke, Ind.; WLwc(Tv) Columbus; Tenzer (D -N. Y.), Mr. Livingston said record sales. WHIO -TV Dayton, Ohio; WREX -TV Rock- his was "a lonely viewpoint" shared by The appearances of the National As- ford, Ill.; w. rv(Tv) Jackson, Miss.; few others in the record industry. He sociation of Broadcasters, Association WNEM -TV Flint-Saginaw -Bay City, noted that of the three largest record of Maximum Service Telecasters, Na- Mich.; WDAM -TV Hattiesburg, Miss.; makers -Capitol, Columbia and RCA tional Community Television Associa- KLYD -TV Bakersfield, Calif., and -only Capitol has no ties with radio tion and film producers, which had WKZO -TV Kalamazoo, Mich. Now in and television stations. He added that been scheduled for Friday (June 11), 26 markets. fees to record companies are not al- were postponed when the House went Big Sister (Modern Drama Produc- lowed under the present Copyright Act. into recess for the weekend. Those tions): WILY Malone, wcss Amster- witnesses, with For Profit Mr. Livingston said radio the exception of NAB, dam, and wmx Utica, all New York; will testify 24. and television stations, nightclubs, dis- on June NAB will ap- WCEM Cambridge, pear Md., and WBEC Pitts- cotheques and the like "use records later. field, Mass. and the performance of talented vocalists for profit without restriction or con- Triangle First Eleven (Triangle) : trol or cost." Although he did not spell Radio series sales ... WBNS -TV Columbus, and WSLS -TV Ro- out how the performance fees would be anoke, Va. allocated, he said they probably would Jimmie Fidler in Hollywood News Cheyenne (Warner Bros.): Wsix -Tv be divided 50% to the record company (Jimmie Fidler) : KWAY Forest Grove. Nashville; KSTP -TV Minneapolis and 50% to the vocalist and /or ar- Ore., and WGHM Skowhegan, Me. -St. Paul; WHBQ -TV ranger. He likened this Memphis, and WAIL -TV split to the fees Atlanta. split by publisher and composer. Pepper Young's Family (Modern Drama Productions) : WSNO Barre, Vt.; The Capitol president said the pro- Dakotas ( Warner Bros.) : Wsix -Tv wwsR St. Albans, Vt.; v./Twig St. Johns- posed copyright bill, which would raise Nashville; xTBS -TV Shreveport, La., bury, Vt., and wKTS Sheboygan, Wis. the performance rights paid to com- and wLwn(Tv) Dayton, Ohio. posers and publishers from two cents Big Sister (Modern Drama Produc- Sugarfoot (Warner WAIL to three cents per recording, "misses the Bros.): -TV tions) : WQXL Columbia, S. C.; WSET Atlanta. point." He called it a "complete in- Glens Falls, N. Y.; wEIF Moundsville, equity of compensation" to increase W. Va., and WDEA Ellsworth, Me. Room for One More (Warner Bros.) : payment "not to the record company, WTRF -TV Wheeling, W. Va., and not to the singer, not to the arranger or 12 Hours of New Year's (Triangle): WLVA -TV Roanoke, Va.

68 (PROGRAMING) BROADCASTING, June 14, 1965 Louisburg Square on Beacon Hill makes English visitors think of London. The charming little park belongs to the proprietors of the Square. The street is also private. For an 18" x 24 copy of this original watercolor by Robert Keenan, in full" without advertising, suitable for framing, write to WHDH.

Buy Boston like a Bostonian ...Buy WHDH

E I I . I . A T T S F M 4 , 5 M C T L E V S O N C H A N N E L 51) R A D O : A M B 5 0 N C 5 0 0 0 0 W 9

R E P R E S E N T E D N A T I O N A L L Y B v B L A I R T E L E V I S I O N R A D I O

BROADCASTING, lune 14, 1955 69 matter comes before us simply in the Atheist's complaint denied context of the presentation of 'church services, devotionals, prayers'." All seven commissioners favor dismissal, but He noted that the commission has long held that such programs in them- Loevinger says FCC lacks jurisdiction selves do not indicate that one side of a controversial issue of public importance is being aired. "The contrary The FCC last week rejected the complaints, should not substitute its judg- urged complaint of atheist Madalyn Murray, who ment for that of the licensee regarding position in effect by the every devotional service, had sought to invoke the fairness doc- programing decisions. Rather, the ma- plainant-that per se, is presentation by the licensee trine in an effort to obtain radio time jority continued, it should determine of viewpoint a controversial issue to discuss views that are "the total anti- whether the licensee acted reasonably a on I think, patently unreasonable." thesis of religion." and in good faith. -is, he suggested that Mrs. All seven commissioners favored "On the basis of the information sub- However, have another basis for denying Mrs. Murray the relief she mitted both by you and the licensee Murray might ... 1960 pro- sought. But Commissioner Lee Loevin- we conclude that the licensees have complaint -the commission's gram which calls on ger, who feels the commission should acted reasonably and in good faith," policy statement, their refrain from intruding into religious the opinion continued. broadcasters to seek out and meet needs and in- programing, filed a dissent. He said Prayers Are Noncontroversial Most community's programing the commission should have dismissed of the licensees had told the commis- terests. He said programing decisions are the the complaint for lack of jurisdiction sion that they did not believe that the licensee's responsibility. But he also and not gone into the merits. broadcast of church services or devo- that parties may file complaints Four commissioners-Rosel H. Hyde, tionals or prayers constituted the pres- noted for commission consideration at license- Robert T. Bartley, Robert E. Lee, and entation of a controversial issue. Others renewal time. James J. Wadsworth -joined in a ma- said that, in their view, free thought was Loevinger's Commissioner jority opinion which held that the li- not a controversial issue of public im- View censees involved had acted "reasonably portance. Three licensees said they had Loevinger based his dissent on his view and in good faith" in refusing to make granted Mrs. Murray free time but did that the First Amendment to the Consti- time available to Mrs. Murray. not intend to make time available on tution, which requires government neu- in religion, the Chairman E. William Henry, in a a regular basis. trality denies commis- concurring statement in which Com- The commission majority noted that sion authority to pass on religious matters. missioner Cox joined, went a step far- even if a fairness issue were involved, "The time is long past due for this ther in contending that the broadcasts the commission could not order the commission to recognize at last the constitutional on which Mrs. Murray based her de- licensees to afford time specifically to limits on its authority," he said. mand for time had not raised a con- Mrs. Murray and thus substitute its would dismiss the corn- troversial issue. He said her complaint judgments for that of the licensees in He said he that religious programs per se bring determining who would present what plaint for lack of jurisdiction- which, the fairness doctrine into play is un- viewpoints. he said, is "fundamentally different reasonable. Chairman Henry, stressing that the from rejection of the complaint on an In yet another statement, Commis- fairness doctrine relates to issues, not appraisal of its merits." He said he holds But, sioner Cox filed separate views in which programs, said that if a sermon in a no brief for Mrs. Murray. join in singing he took issue with a number of points religious broadcast presents a viewpoint he added, "I cannot raised by Commissioner Loevinger- on a controversial issue of public im- hosannas by the cheery light of the fire that burns heretics." including P. suggestion that the commis- portance, such as a bond issue or the sion a,-. plies the fairness doctrine only nuclear test ban treaty, the requirements He called into question the fair- when views it favors are denied ex- of the fairness doctrine must be met. ness of the commission itself in a reference pression. But, he said, Mrs. Murray did not to the commission order ap- Mrs. Murray had gained national at- claim that the broadcasts contained a proving the transfer of WXUR -AM -FM tention as the plaintiff in a court suit viewpoint on a controversial issue. "The Media, Pa., to a theological seminary that resulted in a Supreme Court deci- headed by the controversial Rev. Dr. sion outlawing compulsory reading of Carl McIntire in March (BROADCAST- the Bible and recitation of the Lord's ING, March 22). He said the commis- Prayer in public schools. UA -TV registers gains sion then stated that "the broadcasting Honolulu Stations She filed her in syndication sales by a religious group of its own view- complaint against 15 Honolulu stations point exclusively was not in the pub- which declined to make time available Substantial increases in April -May lic interest and did invoke the fairness to her for a discussion of "free thought," sales of United Artists Television's syn- doctrine which required the oppor- which she describes as "the total anti- dicated series over the comparable peri- tunity for the presentation of contrast- thesis of religion." od of 1964 were reported last week by ing viewpoints." Mrs. Murray, president of the Free - Pierre Weis, vice president and general He said the contrast between that thought Society of America Inc. and manager of the syndication division. He decision and the one reached in the president of the International Free - noted that 75 station sales were made Murray case suggests "that the fair- thought Society Inc., had asked for during the 1965 period. ness doctrine applies only when view- prime time at "the preferential rates Pace -setter series were Outer Limits, points acceptable to the commission afforded to religion." (seven markets); Hollywood and the are denied the opportunity for expres- Under the fairness doctrine, broad- Stars (11) and Ripcord, a color series sion." casters who present one side of con- (eight). Other series which have sold Commissioner Cox, in separate views troversial issues of public importance briskly, according to Mr. Weis, were that dealt exclusively with Commis- are obliged to make reasonable efforts Science Fiction Theater, Bat Master- sioner Loevinger's remarks, denied this. to present conflicting views. But the son, Stoney Burke, Highway Patrol, Sea He stressed that in the McIntire case commission majority held that the com- Hunt and The Aquanauts. the commission did not say religious mission, in passing on fairness com- programs exclusively would invoke the

9Q (PROGRAMING) BROADCASTING, June 14, 1965 fairness doctrine. Rather, he said, the dignified, objective, and even institu- commission had considered charges Radio stations tional. Many network affiliates fall into from the public that Dr. McIntire this category." would not be fair in dealing with "or- "Quality music" stations program dinary controversial issues." of seven types "mostly lush arrangements of pop and But the commission relied on the show tunes with emphasis on nostalgic seminary's representations that it would and traditional music and the avoid- comply with the fairness doctrine, he Los Angeles NAB session ance of top 40 numbers. The pace is added. The results reached in the Mur- dignified, leisurely ... many of the pro- ray and McIntire cases, therefore, are closes 1965 radio road motions are dignified versions of what consistent, he said. you might hear on a top 40 station." He also said that "nothing in the show; officials happy The "all talk" station has "no music narrow action" taken by the commis- except the music of the commercials in construed as encour- the pure all -talk station ... the pace is sion could be No radio station today can hope to aging or discouraging religion. "We rarely fast -it's conversational. There be successful by being all things to all that no fairness is very little use of promotional contests have merely ruled people," Bob Edell, director of opera- been made that these and announcements. News is often a showing has tions, Crowell -Collier Broadcasting programs bring fairness doctrine into quarter-hour in length with in -depth re- Corp., said Thursday (June 10) in Los porting and commentary, amplified by play." Angeles at the final radio program clin- The stations involved in the com- sports, business news, etc.... There is ic in the eight -city series conducted by little or no use of identification themes plaint are KPOI, KLEI, KZOO, KPHO, the National Association of Broadcast- KGMB, or jingles, and almost no production KTRG, KHVH, KCU, KULA, KORL, ers. KAHU, KIKI, KAIM and KNDI. gimmicks." The day- and -a -half meeting, with a The "classical music station with registration of only 70, could have used symphonic, string quartet, chamber Radio -TV newsmen attend some of the 75 midwestern broadcast- music, etc., and perhaps a sprinkling of ers turned away from the Chicago meet- the most eloquent arrangements of show Columbia conference ing two weeks earlier because of the tunes and old standards is calm and attendance limitation of 125 per clinic. leisurely-often slow. If any promo- Mr. Edell put radio stations into An experimental five -day study con- tion is used, it's most restrained. The seven categories, based on "the sound ference to assist TV and radio newsmen news is conservative. . . that goes out over the air," and it is the in covering news stories concerning The "specialized station" includes sound that listeners want. urban problems was held at Columbia "Negro, country and western, jazz, for- University in New York, starting last The "modern" or "top 40" station eign language." Monday (June 7). has music "chosen predominantly from At the next-to -last clinic, held Mon- The Columbia conference, said to the most popular music of the day . . . day- Tuesday (June 7 -8) in Denver, be the first of its kind in the broadcast the pace is usually fast, bright and en- with an attendance of 105, the speakers field, was attended by 25 newsmen from thusiastic. The production is tight. were the same as in Los Angeles, ex- TV -radio stations across the country. There is liberal use of contests, slogans, cept that Joseph Drilling, president, They participated in discussions with and other on- the -air promotion. The Crowell -Collier Broadcasting, gave the Columbia specialists and other experts news is brief with emphasis on head- modern music report Mr. Edell gave on urban problems on topics including lines.... There is a great deal of con- in Los Angeles. Also in Denver, Mari- city politics and government, economic sistency. You can tune the station in anne Campbell, general manager, WJEH development, civil rights, transportation, any hour and it's likely to sound the Gallipolis, Ohio, joined the small - public welfare, crime and financing of same as it does any other hour." market session to report on program cities. Music on the modern middle-of- ideas that had worked for WJEH. Edward W. Barrett, dean of Colum- the -road station, "while bright and con- NAB executives who have gone the bia's school of Journalism, observed the temporary, is less concerned with the full clinic circuit reported at its close pilot conference was held in response immediate popularity and sales pre - that the sessions were enthusiastically to "the growing number of requests" formance of the records. The pace is received in all eight cities. In Los An- from leaders in the broadcast field. He tight and dynamic but always shows geles, the audience response was more said they want to find ways to improve restraint. Promotion leans toward con- than big enough to make up for the methods of gathering, analyzing and tests with broader general appeal in lack in numbers," was one comment. disseminating "the really important news age groups, more subtle slogans and in their communities." He indicated promotions. The news, while brief, is that last week's meeting may lead to a more comprehensive and more leisurely Church to appeal continuing series of similar conferences paced. While the programing is gener- centering on other basic issues in the ally consistent throughout the day, there flow of news. is more emphasis on personalities, less Mississippi renewals Professor William A. Wood, director control over conversation and small of the office of radio and television at talk." The Office of Communication of the Columbia, was in charge of the meeting. On the "middle -of- the -road tradi- United Church of Christ announced in He was assisted by an industrywide tional" stations music never includes New York last Thursday (June 10) committee including Robert Gamble, selections from the popular lists unless that is is appealing a 4 to 2 decision of WFBM Indianapolis; William Garry, Ra- they are really sedate. They lean heav- the FCC in which the licenses of dio-TV News Directors Association, ily on the older pop and show tunes .. . WLBT(TV) and WJDX -AM -FM all Jackson, Chicago; William Hutton, CFRB Toron- the pace is more leisurely and deliber- Miss., were renewed for a probationary to; Dr. Harold Niven, assistant to the ate ... this type station seldom runs a period of one year (BROADCASTING, president of the National Association of contest ... its news often goes to in- May 24). Broadcasters, and Bruce Palmer, KWTV depth reporting, or emphasizes what The Rev. Dr. Everett C. Parker, (Tv) Oklahoma City, who is president management considers to be news of director of the office, told a news con- of the RTNDA. real importance, with an effort to be ference that the appeal has been taken

BROADCASTING, June 14, 1965 71 Lamar Life seeks authority to implement the commis- Seven Arts' biggest sale sion's decisions." It said: It would present a "nondiscrimina- Seven Arts Associated Corp. ownership of WLBT tory programing pattern consistent with announced last week it has sold the public interest." 555 post -1950 feature films to The FCC has been asked to approve It had begun reviewing fairness WWAY-TV Wilmington, N. C., be- doctrine precedents to "apprise itself lieved to be the largest number a change in the ownership of WLBr(Tv), the Jackson, Miss., station given a of its responsibilities" in that regard. of late- vintage features sold to a single station. Donald Klauber, short -term renewal by the commission It will insure that representations last to vice president and national sales month because of alleged discrimi- the commission regarding the pres- nation against Negroes in its entation of all sides of controversial manager of Seven Arts, said it programing. issues will be was the largest number of features honored. ever sold by the company under Lamar Life Insurance Co., once the It has already talked to civil rights a single contract. parent corporation of the station's li- workers and others in the community censee, applied for permission to ac- regarding programing needs and plans quire all of the stock in the station. It to hold discussions on that subject. to the U. S. circuit court of appeals is the licensee of WJDX- AM -FM, WLBT'S in Washington. Joining in the petition sister stations. were Aaron Henry and the Rev. Robert The insurance company said it would Stanton wants L. T. Smith, who are prominent in the take steps to comply with all commis- civil rights movement in Mississippi, sion fairness doctrine policies and has election overhaul and the United Church of Christ at already begun consultation with com- Tougaloo, Miss. munity leaders to determine commu- CBS President Frank Stanton urged The church, along with Messrs. nity programing needs. last week that current election proce- Henry and Smith, had asked the com- The transfer application was filed dures be overhauled completely and mission last year to deny the license Tuesday (June 8), two days before the the latest instruments, techniques and renewal applications of both WLBT United Church of Christ filed an ap- methods of science be used to facili- and WJTV(TV) Jackson because of peal from the commission's order grant- tate voting. alleged discrimination against Negroes ing the station a one -year renewal. The Dr. Stanton told a commencement in their programing, particularly in church said the commission should hold gathering at the California Institute of their news and public affairs shows a hearing on the station's license - Technology in Pasadena last Friday (BROADCASTING, April 20, 1964). renewal application (see page 71) . (June 11) that the present election The commission renewed the license Lamar Life exercised an option to process is backward and outdated and of WJTV for a full three -year term. The acquire 20% of the stock for $2,000 makes voting "difficult, vexatious and license renewal applications of four two weeks ago, and has options to ac- inconvenient" for the citizens. other Mississippi stations, which had quire the remaining 80% for $8,000 He advocated the designation of a been the object of fairness doctrine from three individuals: P. K. Lutkens national election day as a national holi- complaints, were granted at the same Sr., president, 40 %; Maurice Thomp- day and called for a national, uniform time, but with a warning to pay atten- son, program director, 20 %, and Fred 24 -hour voting day; automatic, perma- tion to their community responsibilities L. Beard, general manager, 20 %. nent, nationally valid registration of (BROADCASTING, May 24). Lamar Life acquired the first 20% from voters and other reforms. He had sug- Dr. Parker stated that the FCC W. Calvin Welles III. gested similar steps after last fall's elec- decision was being appealed to the According to background provided tions (BROADCASTING, Dec. 14, 1964). federal court because the commission the commission by WLBT in January, "Technically," Dr. Stanton said, it failed to order a public hearing on the the stock price grows out of the fact is entirely possible for all the polls in charges of breaches of the Communica- that the insurance company had created this country to be open for 24 hours tions Act. He observed that in a dissent- Lamar Life Broadcasting to apply for and for the total result to be known ing opinion commission Chairman E. channel 3 in 1953 and that the new within minutes of closing. And com- William Henry and Commissioner company had issued 10,000 shares bining the uniform 24 -hour voting day Kenneth A. Cox had asserted that the to the parent corporation for $10,000. with the use of electronic vote -tabulating FCC majority ruling was "a clear abuse Lamar Life later sold the stock to equipment would permit results to be of discretion." They held that the five of its stockholders and employes known clearly and promptly -without United Church of Christ petitioners, as (one has since died) when it appeared turning every election into a cliff- "complaining members of the public," that Mississippi law would bar it from hanger." should be granted a hearing. owning a television station. When the Dr. Stanton noted that there have Dr. Parker also revealed that the new corporation won the grant for been complaints that the use of modern Office of Communication of the Church channel 3, Lamar Life agreed to pro- scientific techniques "would somehow of Christ intends to start an extensive vide operating capital in return for the distort the electoral process." He added monitoring of television and radio sta- stock options. that there have been claims that early tions in southern states to insure that In granting the station a one-year reporting of election returns would in- Negroes and other minorities are "treat- renewal, the commission laid down fluence later voters. ed fairly on the air." four conditions-that the station cease "Despite these claims," Dr. Stanton In reply to a question, Dr. Parker "discriminatory programing patterns," continued, 'independent and authori- said monitoring is now being conducted abide by the fairness doctrine, observe tative surveys found no indication that in Mississippi, but he declined to specify its representations to the commission voters changed their intentions to vote the areas to which this activity would be (namely, that it present all sides of for one candidate or the other, nor did extended. From his experience, he add- controversial issues), and consult with they find an indication that voters who ed, he felt that monitoring could prove community leaders on the area's pro- planned to go to the polls stayed home, useful in South Carolina, Alabama, graming needs. as a result of having heard returns on Louisiana, Arkansas, Mississippi, and Lamar Life said it is seeking control the balloting elsewhere" (BROADCAST- Georgia (not including Atlanta). of the station to "acquire the power and ING, May 17).

72 (PROGRAMING) BROADCASTING, June 14, 1965 Does your audience think first about calories when buying food?

AALORIE COUNTING has become a major preoccupation Protein Calcium Vitamin A Riboflavin Thiamine Calories among millions of Americans in the 1960's, and cater- C Adult Woman ing to 30% 72% 14% 64% 18% 16% the hopes of calorie counters has grown into big (2 glasses) business for many groups. Despite constant reminders Adult Man I 24% 72% 14% 48% 12% 10% from competent medical and nutrition authorities that (2 glasses) there is no quick and easy magic formula that melts fat 15-18 Year ld Boy 42% 100% 28% 84% 23% 19% away with no struggle, almost every new book or pill or I fad diet that offers an "easy way' to weight reduction (4 gla 15 -18 Year soon has a strong following. Many millions of dollars are Old Girl 62% 100% 28% 100% 35% 28% invested each year in these weight control programs which (4 glasses) seldom are successful. Being overweight is generally considered to be un- The table establishes several important points. There are, healthy, but it is also looked upon these days as very un- of course, calories in milk, but for each calorie milk sup- fashionable. Millions upon millions of Americans, of both plies a very good proportion of other essential nutrients sexes and all ages, engage in this never -ending battle that weight controllers, as well as those more fortunate against fat, but very few people ever win the struggle. people who do not have to worry about weight, need to Today there is a growing feeling that the answer to help maintain good health. The protein in milk is very weight control must begin in very early childhood -at the high in quality, providing the amino acids that build and family dining table. Fat children are often likely to be- maintain body tissue. Milk's calcium is important to come fat adults, and not many medical authorities today adults as well as to growing children because adults, too, agree that a fat child is necessarily a happy or a healthy need calcium to maintain strung bones as well as for other child. The reverse, in fact, may be true. purposes. Vitamin A helps to keep mucous membranes healthy and resistant to infection. Riboflavin aids cells CALORIE REQUIREMENTS VARY GREATLY in using oxygen and helps to keep the lips, tongue, and Much has been said about the importance of eating a diet skin healthy. Thiamine is required for a healthy nervous that is well balanced in terms of providing the variety of system and also aids in reducing irritability. foods that will supply essential nutrients -protein, min- WEIGHT CONTROLLERS NEED NO SPECIAL FOODS erals, vitamins, etc. Too little attention is devoted, per - Parents who are anxious to help their children avoid haps, to another important element in the concept of a problems of overweight in later years might well be re- well balanced diet, and this is the correct proportion of minded often that people who have "food problems" often calories to other nutrients in the foods. acquire them early in life in the home. Making mealtime Caloric requirements vary greatly. Any parent of an a pleasant occasion for all members of the family helps active teen -age boy knows that a "bottomless pit" is a avoid some problems. Providing a good example to the fairly good description of the lad's stomach capacity. On young by eating a well balanced diet should also help, hut the other hand, very young children oftentimes cannot this diet should be balanced not only in variety of foods eat the large portions of food served to them. Older people, but also in total calories. too, have usually adopted very sedentary habits and have If the homemakers in your audience are buying foods a constantly decreasing need for calories. to help members of their families control weight, you can Much too often people seeking to lose weight eliminate help them by pointing out how the basic foods contribute foods that provide other important nutrients besides to a well balanced diet for all members of the family. A calories. Although it oversimplifies the matter, some balanced diet should include daily selections from four people describe calories as being "naked" or "armored." major food groups: (1) milk and other dairy foods; (2) An armored calorie is found in foods that supply other meats, eggs, poultry, fish; (3) fruits and vegetables; and essential nutrients in good proportion to the calories, (4) breads and cereals. Selecting from these groups pro- while a naked calorie is one in a food that furnishes only vides the variety of nutrients required and also offers energy (calories). opportunities to satisfy many dii erent tastes. Weight controllers may eat the same foods as the test of the family, A BALANCED DIET WEIGHT REDUCERS STILL NEED but the important point is to help those who want to re- Armored calories. then, are especially important to any- duce weight to control the intake of total calories. one trying to control or to lose weight. Cutting calories is For more details on weight control and on the Daily important in weight control, but the calorie cutting should Food Guide which provides a simple and effective pattern not result in the elimination of other important nutrients for the entire family, write for your free copy of "Family from the daily diet. Feeding For Fitness And Fun." Send your request to: Milk and most milk products are excellent examples of Public Relations Division, American Dairy Association, foods with armored calories. The chart shows the approxi- 20 N. Wacker Drive, Chicago, Ill. 60606. mate percentages of the Recommended Daily Dietary Allowances (established by the Food and Nutrition Board, a message from dairy farmer members of National Academy of Sciences- National Research Coun- american dairy association cil) provided' by two or four 8 -ounce glasses of milk for each type of person indicated:

BROADCASTING, June 14, 1965 73 THE MEDIA

point plan, designed to provide "for a progressive and expansive program `Forget your CATV for regulation of CATV's and promotion of an expanding future for television," calls for: 1. Congressional action to establish fears', Loevinger says FCC jurisdiction over CATV. He disagrees with the commission majority's view that the agency already has juris- Commissioner's eight -point program would call diction. And, as a practical matter, legislation would prevent drawn -out for lighter regulation than his fellows propose court tests, he said. 2. Guidance by Congress on how the FCC should exercise its authority. He said the phrase public interest is FCC Commissioner Lee Loevinger also proposed asserting jurisdiction di- too vague as a guideline and that Con- has called on the government and tele- rectly (rather than through its au- gress should replace it with a directive vision broadcasters to forget any fears thority over microwaves) over all that the commission secure for the they might have of community antenna CATV's, regardless of whether they public "the greatest practical diversity television and adopt a progressive ap- use microwaves, and initiated an in- of programing and . permit the proach to the regulation of CATV and quiry looking to additional restrictions public the greatest possible freedom of the expansion of television's future. on CATV's (BROADCASTING, April 26). choice in the selection of program The greatest contribution government Commissioner Loevinger said this ap- sources and programs." This is close to can make to the expansion of tele- proach is based on the assumption that a provision in the CATV bill (HR vision service, he said, is to stimulate limiting one method of transmitting 7715) introduced by Representative all forms of technological development programs will benefit other methods. Oren Harris (D- Ark.), chairman of the -including CATV -and abstain "from On the contrary, he stated, limiting the House Commerce Committee. interference with free -market forces." public's access to a product will dis- 3. Differentiating between CATV Rigid regulation, he added, is certain courage the public from seeking it. and pay TV. The two are different, he to thwart expansion. Consequently, he said, it's "funda- said, and considerations relating to one The commissioner addressed his re- mentally erroneous to regard the growth should not relate to the other. marks to the Colorado Broadcasters As- and proliferation of CATV's as an omi- 4. FCC treatment of CATV as a sociation, in Denver, Friday (June 11), nous and threatening phenomenon . . . supplementary service. He feels the in a speech which continued his contro- CATV's are simply helping to fill a pub- commission's nonduplication rule im- versy with the majority of his fellow lic demand for television service." plies that CATV is a subordinate serv- commissioners over CATV policy. The Loevinger Program His own eight- ice, rather than supplementary or com- speech was an elaboration on and re- petitive. finement of the eight-point program for CATV regulation that he outlined in 5. A requirement that CATV's testimony before the House Communi- carry the programs of all local sta- cations Subcommittee last month Does CATV affect radio? tions without degradation or alteration. (BROADCASTING, May 31). 6. Encouragement of the use of It calls for action by Congress to A study to determine the pres- translators to extend stations' service authorize CATV regulation as well as ent and potential effect of com- areas and to supplement CATV service. to lay down policy guidelines for the munity antenna television on radio He noted that Dr. Martin H. Seiden, commission to follow. It would also broadcasters is being undertaken the commission's consultant on CATV, permit cross CATV -TV ownership and by the National Association of held that part of the present CATV encourage the use of translators to ex- Broadcasters. The decision to problem stems from the commission's tend stations' service areas. The only make the survey came at a meet- restrictive attitude toward translators. requirements it would impose on ing of the radio subcommittee of 7. Encouragement of broadcaster CATV's would be that they carry the the NAB's Future of Broadcasting ownership of both CATV's and trans- programs of local stations and obtain Committee on June 4. lators, particularly within the service in advance permission from all sta- Results of a postcard question- areas of television stations and on the tions whose programs they transmit. naire, being sent to all AM and fringes of service areas where service Hysteria Commissioner Loevinger, FM stations, will be presented to can be extended without technical inter- who described the concern of some the full committee at its June 21 ference with other stations. This ap- broadcasters and government officials meeting and then to the NAB proach, he said, would probably re- over CATV as ranging from "mild ap- radio board on June 24. quire the commission to take some ac- prehension to . hysterical panic," count of CATV in its multiple- owner- The NAB is asking: Is there an ship rules. said his basic disagreement with the operative CATV system within commission's approach is that it is 20 to 30 miles of the station's 8. A requirement that CATV's or "negative and restrictive rather than transmitter? Is there a CATV translators obtain the permission of positive and expansive." franchise applied for? Does the originating stations before transmitting The commission in April adopted operative CATV carry radio sig- their programs. He suggested that per- rules requiring microwave -fed CATV's nals and if so, which ones? Does mission be obtained for a specified to carry the signal of local programs it carry a time and weather serv- period of time, such as one or three and to refrain from transmitting pro- ice and does it sell advertising? years, rather than on a per -program grams for 15 days before and after basis. the local station broadcasts them. It Fundamental Difference Commis-

14 BROADCASTING, June 14, 1965 -- .-' .1"

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M The Most Trusted Name in Electronics sioner Loevinger differs most sharply wrong in principle and will be ineffec- Association of Broadcasters position with his colleagues on the fundamental tive in practice. He said CATV's func- favoring FCC regulation of CATV. questions of FCC jurisdiction over tion is to provide a supplementary serv- Cecil Woodland, general manager of CATV and protection of stations ice of furnishing television programs wEJI, Scranton, Pa., and a member of against nonduplication. The commission without degradation or alteration. Any the NAB radio board, said he feels the says it has jurisdiction over micro- requirement that they delete programs FCC should regulate CATV, "but only wave -fed CATV's through its authority imposes on CATV's a function "not after guidance from the Congress and over the common carriers that provide appropriate to their role," he said. a further study of CATV." the relay service. Furthermore, he added, CATV chan- In a letter to Representative Walter Bui if this theory is upheld by the nel capacity left unused because of pro- Rogers (D- Tex.), whose subcommittee courts, he said, "then the commission's gram deletions "will stimulate CATV's had concluded hearings on a CATV authority to regulate the economic ac- to engage in program origination in bill June 4 (BROADCASTING, June 7), Mr. tivity of business in the United States order to avoid blank screens." Thus, Woodland said he disagreed with the is almost unlimited [since] every Ameri- he said, the commission rule may pro- NAB that a "proliferation of signals can business is the customer of some duce more competition for local sta- poses a crisis" and in the NAB's quot- common carrier." tions, not less. ing its own CATV study, the Fisher The commission also proposes to The commissioner, who has often report, "but ignoring the important base its authority over CATV directly expressed opposition to commission reg- Seiden report," conducted by FCC. on the ground it is part of an inter- ulation of programing, had a warning state transmission of television signals. for broadcasters who support commis- If this is a valid assumption, he said. sion control over CATV programing. Harris to headline the commission can regulate networks Such support, he said, "will give addi- NCTA convention as well as manufacturers of receivers. tional grounds" for commission con- Yet, he noted, the commission in the trol of broadcasters' own programing. Representative Oren Harris (D -Ark.) past has asked Congress for legislation will be the featured speaker at the an- to regulate networks, to require all - nual convention of the National Com- channel capacity in TV sets and to au- Woodland disagrees munity Television Association in Den- thorize CATV regulation. Congress en- with NAB CATV policy ver, July 18-23. acted an all- channel receiver bill three Mr. Harris is chairman of the House years ago. Commerce Committee, which oversees He said the commission's nondupli- A Pennsylvania broadcaster, who is radio and television legislation and is cation requirement, which relies on a also an applicant for a community an- a key figure in the current congres- "complex system of program control," tenna television franchise, last week sional deliberations on community an- deals with symptoms, not causes, is said he did not agree with the National tenna TV regulation. He is the author

76 (THE MEDIA) BROADCASTING, June 14, 1965 of HR -7715, the subject of recent hear- O'Neil to the new position of assistant drawn by its author because of what ings (BROADCASTING, June 7, May 31). to the president for electronic media was construed as overwhelming opposi- The Arkansas Democrat will be the (see page 98). Mr. O'Neil has been tion. speaker at the July 19 luncheon honor- general manager of the broadcast prop- Under California legislative proce- ing broadcasters active in CATV. NCTA erties. dures withdrawal of the measure for President Frederick W. Ford, former The Tribune's president and editor - "interim study" means that it cannot FCC commissioner, will be the princi- publisher, Franklin D. Sohurz, said Mr. be considered again until the new legis- pal luncheon speaker July 20. O'Neil will spend much of his time in lature meets in 1967. A ratings panel will hear Henry the development of CATV services. Mr. Opposing the measure were the Rahmel, A. C. Nielsen Co., and George O'Neil is on the road starting this week League of California Cities and the Dick, American Research Bureau, with to explore prospective acquistions. Pur- Board of Supervisors Association, as Wally Briscoe, NCTA administrative chase negotiations already are under- well as number of mayors and city exec- assistant, presiding. A problems and way, it was explained. utives in areas where CATV's now are solutions panel will hear E. Stratford The Tribune company does not plan in operation. Smith, Washington attorney and special to limit its CATV interests to any NCTA counsel; George B. Storer Jr., particular area of the country. The Court backs shift of Storer Broadcasting Co., and Bruce group also owns the Hagerstown (Md). Merrill, Phoenix, Ariz., CATV group Herald and Mail and has substantial WKYR to Cumberland owner and manufacturer of community interest in papers in the California television equipment, with Sol Taishoff, markets of Brawley, El Centro and The FCC's approval to the move of editor and publisher of BROADCASTING Indio. WKYR from Keyser, W. Va., to Cumber- and TELEVISION magazines, as modera- land, Md., and its change of facilities tor. Calif. legislature from daytime only to fulltime was upheld by the U. S. Court of Appeals in Another broadcaster drops CATV bill Washington last week. WKYR now is on 1270 kc with 5 kw; it will operate in to enter CATV field Legislation to place community an- Cumberland with the same facilities tenna systems under control of the state plus I kw directional at night. A new entry into the community Public Utilities Commission has been The commission, through its review antenna television field is the South killed in committee of the California board approved the requested change Bend Tribune, operator of wsar -AM -Tv state legislature. The bill, introduced by WKYR last year after a hearing. Dur- South Bend, Ind., which last week an- last April by Assemblyman William ing the hearing wcuM and woo, both nounced the appointment of Arthur Bagley of Marin county, was with- Cumberland, asked that the FCC also

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BROADCASTING, June 14, 1965 71 Publisher criticizes print media that applaud TV's troubles

Print media that applaud rather public servant. But I also believe programing. than oppose governmental attacks that dictation-direct or indirect - "It doesn't take an expert," he on the freedom of television were by the FCC as to what TV should said," to figure out what would hap- reprimanded by one of their own program was an erosion of freedom pen -the advertisers would put on leaders last week. and therefore should be attacked by shows that have proven to be the Arthur H. (Red) Motley, presi- all who believe in freedom. I made biggest drawing cards, namely west- dent and publisher of Parade maga- no defense of the content of TV. erns and comedies. zine and executive committee chair- "I did, and still do, maintain that "Since the networks would suffer man and former president of the censorship, if successfully imposed tremendous financial losses, the view- U. S. Chamber of Commerce, told the on electronic media, under whatever ing public would suffer by being Practical Public Relations Confer- guise, will inevitably lead to attempts faced with a curtailment of public ence for Small Business in New York to control all media. service shows, documentaries, cul- on Tuesday (June 8) that "the ob- "Minow was followed at the FCC tural and educational programs, most ligation of a free press extends to a by [E. William] Henry, also an hon- of which heretofore have been in- defense of the freedom of other est, patriotic man. He chose for his spired and financed by the networks. media." reach for more control the problem "I don't feel as Henry does about Mr. Motley said: of overcommercialization of TV. TV commercials. In fact, some of "When the then newly appointed Again, in Washington and elsewhere, the TV programs I have seen might head of the FCC, Newton Minow, I attacked Henry's attempt to limit have been improved if they had been attacked TV as a 'vast wasteland,' the freedom of my competitor, TV." all commercial. I refuse to believe too many in the newspaper business Mr. Motley cited the FCC's pres- that the American public is too stu- applauded.... I believed that Minow ent proposals to limit network con- pid to tune out if they don't like was a dedicated, honest, patriotic trol over nighttime entertainment what they see."

consider whether it would not be more Atlanta stadium. tions, WSB- AM- FM -TV. WSB -TV Would be efficient to utilize 1270 kc in Keyser Watching all this action from the carrying the Atlanta road games from nighttime as well as daytime as com- sidelines are NBC-TV, which begins a the network and the radio outlets would pared to moving the station to Cumber- $36 million, five -year contract with be originators of a Southeast network land. The commission refused to add the AFL, and CBS -TV, which is now for all the team's games. this issue on the ground that the appli- in the second year of its two -year, Generally supporting an NFL fran- cant had asked only to move to Cumber- $28.2 million agreement with the NFL. chise is Arthur Montgomery Jr., chair- land. Cox won the AFL franchise at the man of the county authority which Circuit Judge Charles Fahy, writing league's meeting in New Jersey last controls the stadium, and president of for himself and Judges George T. Wash- week. Then the stadium committee. the Atlanta Coca-Cola Bottling Co. ington and J. Skelly Wright, held that which had informally set a rental price If Cox decides the franchise plus the FCC had weighed all the issues it of $1 a year, learned from Pete Rozelle, stadium price is too high, and cannot was required to consider and was not NFL commissioner, that his league was find a way to get some of the network required to consider hypothetical alter- interested in putting a team there in money before 1968, or if the stadium natives. 1966. The committee then said it committee votes to lease its property to wouldn't decide until July 1 on who an NFL franchise holder then Atlanta would use the stadium or how much will probably become an NFL city. Al- it would cost. though the league's contract with CBS - Atlanta can take J. Leonard Reinsch, Cox president, TV expires this year, it is expected that who has been conducting the negotia- CBS will try to outbid ABC in gaining tions with the league and stadium com- NFL games under another two, or prob- either AFL, NFL mittees, had to leave in the middle of ably three -year contract. this imbroglio. He and his wife went Aside from the fact that NFL games to Auckland, Cox must have stadium New Zealand, where Mrs. on CBS would be in direct competition Reinsch will undergo heart surgery on with AFL games on wsB -TV, Cox if $7.5 million deal June 20. Broadcasting cannot apply for the NFL High Price Although the $7.5 mil- franchise because league rules do not for AFL is completed lion franchise price was said to have permit corporate franchise holders. been considerably higher than Cox had This would not prevent James M. Cox expected, the failure to get immediate Jr., chairman, and other principals in The sports-minded city of Atlanta approval to play in the stadium ap- the firm from buying the franchise on found itself in the enviable position peared to be the major stumbling block. their own. last week of being able to take its pick In addition, Cox is not pleased with between a franchise in the American the prospect of having to pay so much N.Y. consulting group formed Football League or the National Foot- with no prospect of getting any NBC ball League. And Cox Broadcasting money until the final two years of the Joseph J. Madden, former vice presi- Corp., which had been awarded an contract, 1968 and 1969. At that time, dent and comptroller of Metromedia AFL franchise for $7.5 million found any new teams taken in by the league Inc., has formed a financial consulting itself waiting for the city fathers to will receive $900,000 for each year. company, Broadcast Management Serv- decide who should play pro football On the plus side of the ledger is the ices at 250 Fifth Avenue, New York. in 1966 in the new multimillion dollar NBC affiliation of Cox's Atlanta sta- Telephone: MU 2 -5844.

78 (THE MEDIA) BROADCASTING, June 14, 1965 A REPORT TO THE PUBLIC

The results of the first year of operating freight and yard diesel locomotives without firemen: The men have landed on their feet. The railroads' safety record has been maintained or improved.

American Railroads have just completed 12 months' transportation. This fact is stressed by the latest available service under a Federal Arbitration Award that allowed statistics from the Interstate Commerce Commission cov- them to begin operating many freight and yard diesel ering the first 11 months since the Arbitration Award locomotives without firemen. In view of the public inter- went into effect. est in this subject, the following report is made to you on Safety records show that the fatality rate dropped 1.3% the results to date: below the same period of the previous year. The Firemen Have Been Protected The overall casualty rate dropped 2.8 %. There were 37,235 firemen working in freight and yard A marked increase in safety took place in both cate- service when the Arbitration Award went into effect. gories in the last six months of the period, when the Today there are about 21,000. What happened to those fewest firemen were on engines. who left? Even after the fireman's removal, two men remain on the More than 90% have been given other jobs on the rail- job in locomotives of all road freight trains - the engi- roads, or have taken some of the biggest severance allow- neer and head -end brakeman. And passenger trains with ances ever made in American industry and gone on to two men in the cab were not affected by the Award. outside ;Jbs, self -employment, college, or other training. Less than 8% are unemployed, according to the Federal Government's Railroad Retirement Board. Of the men with more than 10 years' service who keep The Goal: Better Service to the Public their jobs until promoted, retired, etc., about 6,300 have Railroad management set out to modernize steam -age already been advanced to engineers' jobs, or removed work rules to bring job manning and pay practices into by natural "attrition." line with advanced technology and end pay for work not done or not needed -a bill ultimately paid by the More than 5,000 with less than two years' service re- railroad -using public. The objective was, and is, a ceived severance pay that averaged more than $1,000 each. strengthened industry, better transportation service for the nation, and better jobs for needed employees. The 2,250 part -time firemen had their choice of rights to record on this effort: or pay. Almost 1,000 took available jobs severance Raises for railroad employees have boosted their severance pay averaging $2,200 each. average annual earnings 55% in 10 years - from Working firemen with two to ten years' service keep $4,560 in 1954 to $7,064 last year. their jobs until offered comparable positions with no loss Railroad capital spending for plant improvements in pay for five years. Of the 5,400 offered such jobs, promises to total $1.6 billion this year - double that of three years ago. 83% chose instead to take severance pay which averaged each. Average railroad freight charges have been reduced $5,600 each year for six years and are now 13% below the In total, the railroads have paid out $30,000,000 in 1958 level (by contrast, consumer prices rose 7% in severance pay to the firemen. the same period). Railroad earnings, meanwhile, continued to average Safety Has Been Maintained slightly over 3% on net investment-less than one -half The railroads have continued - and in most respects the profit rate of industry generally. improved - their record as America's safest form of

ASSOCIATION OF AMERICAN RAILROADS Washington, D. C.

79 BROADCASTING, June 14, 1965 would work with Mr. Couric in setting up the actual objectives and projects of A plea to beef up the department. This committee, along with the finance committee, would also help set the budget. Place for TIO The proposal is believed to make no mention of the Tele- PR work at NAB vision Information Office to which NAB contributes $75,000 a year. However, Mr. Schroeder, vice president and gen- Schroeder will call for more money, bigger staff eral manager of WOOD-AM -FM -TV Grand Rapids, Mich., is expected to tell the but no change now in NAB's arrangement with TIO board he favors continuing NAB support of TIO at this time. Although elimination of TIO would probably Plans for major budgetary and staff lic relations firm to aid in placing mate- simplify organizational problems and expansions of the public relations de- rial in news magazines and other peri- reduce need for NAB to back up TIO, partment of the National Association of odicals. it is known that it would cost NAB far Broadcasters to make NAB a recog- The present program, which Mr. more than $75,000 to duplicate TIO's nized, authoritative public relations Schroeder has said needs more money work ( TIO's overall budget is said to source for the industry, will be presented and manpower (BROADCASTING, May be about $550,000 a year), and it is to the association's joint board at its 24), operates on $57,000, allocated only felt that TIO's status with opinion June 22 -26 meeting in Buck Hill Falls, for salaries. There is no permanent makers is a worthwhile asset. Pa. budget for public relations projects; all With continued NAB support of TIO, The plan, originally formulated by such funds come from periodic alloca- the chairman's feeling is said to be that John Couric, NAB vice president for tions, such as those for radio month, TIO would have the opportunity to find public relations, but modified in some radio -TV code promotion and $50.000 answers to some of its problems, while detail by Willard Schroeder, board for a film promoting radio. The latter the expanded public relations depart- chairman, is expected to propose a amount was never spent. ment of the NAB gets on its feet. Under $200,000 -$400,000 budget and call for Mr. Schroeder is expected to urge such a policy, the NAB and 110 staffs doubling the staff from its present five the board to give NAB President might also be urged to better coopera- members. In addition, the plan would Vincent T. Wasilewski the authority to tion and coordination and the relation- call for consideration of retaining a pub- name a public relations committee which ship of the two may prove successful,

NBC lambastes newspaper `research' on TV A newspaper poll soliciting readers' noted, from the practice of objective in the newspaper poll results "are opinions of television was blasted researchers. The latter, he said, takes further documented when compared by NBC last week for its "emotion- sample selection "out of the hands with findings from other studies," laden copy," "loaded questions" and of respondents in order to be sure such as the TV- attitudes study con- for letting respondents "self- select that the results represent the views ducted by Professor Gary Steiner and themselves." of all types of people, including the Bureau of Applied Social Re- The poll, conducted on a continu- those who will not normally take search of Columbia University. The ing basis by the North American the trouble to write in to a poll." Steiner study used "a proper national Newspaper Alliance and the TV People who have selected them- sample," he said, and found that Time Service, has been running in selves, he continued, "are hardly people are preponderantly positive subscribing newspapers since early likely to constitute a respresentative toward television, whereas the news- this year (BROADCASTING, Feb. 8, 22). sample of the American public -a paper results showed them prepon- The blast came from Dr. Thomas basic requirement for any valid opin- derantly negative or neutral. E. Coffin, NBC research vice presi- ion study." The Home Testing Institute's TVQ dent, in a letter to Jack Boyle, a co- Loaded Questions Dr. Coffin studies corroborate the Steiner find- author of the columns in which poll cited this question from one of the ings, not the newspaper findings, Dr. results are reported, who had sought polls: "President Johnson stated last Coffin continued. to interest NBC in special tabulations week that he would like to discourage He told Mr. Boyle: "I know that from the findings. crime thriller programs and other you have been professionally associ- "We have no interest in special violence on TV. How do you ated with research for many years tabulations from the poll," Dr. Cof- feel? ..." and I am frankly surprised and dis- fin wrote, "for we have no confidence "This," Dr. Coffin said, "is virtually appointed that you allow 'studies' of in results from a project which has a textbook example of a loaded this kind to come out under your been so improperly conceived and question." name. . . executed.... In our judgment these To the poll's claims that thousands "There is no doubt that there is studies are seriously biased and pre- of replies are received in each sur- a need for serious research on public sent a highly misleading picture of vey, he replied: "When a sample is attitudes toward the mass media. public attitudes toward television." inherently biased, the results will be However, the kind of biased approach Letting respondents "self- select unrepresentative no matter how large which these newspaper polls have themselves" (that is, relying upon re- the sample. The classic case is the taken and the sensational manner turns from readers interested enough Literary Digest survey during the in which the results have been re- to fill in the blanks and send them 1936 election... . ported can only do a disservice to in) is quite different, Dr. Coffin Dr. Coffin said the serious biases the cause of serious research."

80 BROADCASTING, June 14, 1965 Some plain talk from Kodak about tape: Print -through and sound brilliance

Put a magnet near a piece of iron and know, exhibit horrible print -through measure the amplitude of the loudest the iron will in turn become magnet- behavior. If you rotate the mill too pre- or post -echo. The spread between ized. That's print -through. With sound slowly, the oxide and other ingredients the basic signal and the print -through recording tape, it's simply the transfer will not be blended uniformly. Other is called the signal -to- print -through of magnetism radiating from the re- factors such as temperature and the ratio. The higher the number, the bet- corded signal to adjacent layers on the composition and viscosity of the inter the results. Most of the general - wound roll. Print- through shows up purpose tapes you'll find have a ratio on playback as a series of pre- and PRINT.THROUGH of 46 -50 db. Low -print tapes average 400 CPS RECORDED SIGNAL post -echoes. TEST A about 52 db. You can see from the graph (TYPE 3IA) All agreed. Print- through is a prob- that our general-purpose tape tests out lem. There are some steps you can take at 53 db., so it functions as both a gen- to minimize it. You can control the en- 53db. eral- purpose tape and a low -print tape vironment in which you keep your A -and at no extra cost. High -output tapes, for example. Store them at mod- tapes with their thicker coatings have W PRE-ECHO erate temperatures and at no more than POST-ECHO ...Al pretty awful print -through ratios - 50%0 relative humidity. Also store them generally below 46 db. Kodak's high - "tails out" and periodically take them output tape (Type 34A) has something out for "exercising" by winding and special here, too. A ratio of 49 db- rewinding them. What fun! If worse equal to most general -purpose tapes. comes to worse, you can even interleave wilAn KODAK Sound Recording Tapes are the layers with a non- magnetic mate- available at all normal tape outlets: rial such as paper. Any volunteers? A gredients must also be critically con- electronic supply stores, specialty better way, however, is to start with a trolled. One more thing. You've got to shops, departmen t stores, camera stores tape that doesn't print much to begin make sure all the needles end up the ... everywhere. with ... which leads to low output same size (.1 x .8 microns) if print - problems if you don't make the oxide through is to be kept down. coating substantially more efficient. A very important contributor to low And this is Kodak's solution. It's print -through is the binder that holds not simple, but it works, and it works the oxide particles in suspension. The well! It starts with the selection of the chemical composition of a binder con- iron oxide. In order to achieve low tributes nothing magnetically to the print -through, the oxide needles must print -through ratio. What a binder have the proper crystalline structure. should do is completely coat each indi- Kodak's oxide needles have that struc- vidual oxide needle, thus preventing ture ... offering the highest potential of the particles from making electrical any oxide currently available. But oxide contact. And that is just what our "R- alone doesn't make a low -print tape. type" binder does. The final step is to Milling the oxide ingredients, for take this superb brew and coat it on example, is very critical. If you mill for the base. The coating mustn't be too too long a time, the needles will be thick, for print -through increases .. . broken up and print- through will be or too thin, for then output suffers. drastically increased. Too short, and For best results, extreme uniformity is FREE! New comprehensive booklet the dispersion will be lumpy. But other the word. Here's where our filmmak- covers the entire field of tape perform- factors in the milling process are equally ing experience really pays off. ance. Entitled "Some Plain Talk from important. Like the speed at which the Print -through tests are a million Kodak about Sound Recording Tape," ball mill turns. It can't be rotated too laughs. We record a series of tone bursts it's yours free on request when you fast, otherwise the needles will be ... saturation, of course. We then cook write Department 8, Eastman Kodak broken up, and broken needles, you the tape for 4 hours at 65 °C. and then Company, Rochester, New York, 14650. O Eastman Kodak Company, MCMLXI

EASTMAN KODAK COMPANY, Rochester, N. Y.

BROADCASTING, June 14, 1965 81 although awkward. business leaders and attempt to place The Couric proposal, said to be il- stories in business publications such as lustrative only, is expected to note that the Wall Street Journal and Fortune. Hypnosis code board topic NAB has been slow in acting in some Distribute tapes and films to audio decision- making areas because it lacked and visual news services and seek net- Hypnotism and research are necessary information. The enlarged work and local radio -TV appearances items on the agenda of the TV public relations department would be for the NAB president. code board of the National As- able to compile reports, particularly in Build a professional studio in sociation of Broadcasters when it the areas of religion, public welfare and Washington for production of NAB meets in Washington Thursday education, that would aid in determin- promotion material. and Friday (June 17 -18). ing policy, predicting regulatory and leg- Feed highlights of speeches by the The subject of hypnosis on TV islative trends, and preparing speeches NAB president to phone exchanges in will come up in a proposed and articles. key cities for pickups by local stations. amendment that is designed to The basic philosophy of the expanded In the area of on -air promotion by protect the public from hypnotism program is said to be aimed at influenc- local stations: that might have an adverse effect ing specific publics in detailed ways and Create a dignified audio symbol on the audience. providing NAB with the means for con- for member stations. Howard Bell, code director, will tinued effective action. Special emphasis Create a distinctive musical theme bring the board up to date on the would be aimed at business leaders, for the radio code. status of the research study de- civic and public service organizations Distribute special promotional ma- signed to tell the code how the and students. terial for programs aimed at business TV audience reacts to various Under the new plan the NAB's PR executives. types of commercial placement. operation would undertake to: Package written spots and records A general review of problems Prepare six yearly situation papers to build radio campaign. encountered in the area of time to give radio -TV editors and editorial Produce spots, copy and slides for standards, a report on monitoring, writers background material. TV promotion similar to build radio the status of cigarette advertising Arrange telephone interviews with campaign. legislation and a report on toy the NAB president and columnists in Produce filmed promotional spots advertising will also be on the selected markets. for TV code emphasizing soft-sell ef- agenda. Install a Teletype system to feed fect. stories directly to major newspapers Continue expanding radio month and other publications. activities. selected conventions and meetings. Begin a project to promote impor- In the area of national organizations: Place articles in organization jour- tance and responsibility of radio among Erect public relations exhibits at nals. Revise and expand the Speakers Bureau Directory. Use direct mail. In the high school and college area: Offer special kits to guidance coun- "...it sounds good but sellors. Produce new speech texts on careers in radio -TV. let's see what they say Work with the Association for Professional Broadcasting Education for close ties with college students. at Blackburn" To aid local public relations efforts by stations NAB would: The element of risk as well as opportunity Run periodic public relations clinics for managers. is present in every transaction. Our reputation Produce a community action guide for reliability, knowledge of markets and for station employes. Publish annual guide of public past sales and insight that comes from years of relations suggestions for local use. Produce yearly kit of 12 letters experience will serve you well when you want as suggested local mailings. the facts you need to do business. Consult Blackburn. Changing hands ANNOUNCED The following station sales were reported last week subject to BLACKBURN & Company, inc. FCC approval: KVEN -AM -FM Ventura, Calif.: Sold RADIO TV CATV NEWSPAPER BROKERS by Carroll Hauser, John Hearne, Sid- NEGOTIATIONS FINANCING APPRAISALS ney M. Held and associates to Ira E. Laufer, Robert L. Fox and Greater Cali- WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS fornia Capital Corp., for $500,000. James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph KVEN broadcasts Jack V. Harvey William B. Ryan John C. Williams C. Bennett Larson fulitime on 1450 kc Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. with 1 kw day and 250 w night, while RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. KVEN 333 -9270 333 N. Michigan Ave. 873 -5626 274 -8151 -FM is on 100.7 me with 39 kw. 346 -6460 Broker: Blackburn and Co. WREB Holyoke, Mass.: Sold by Dora -

82 (THE MEDIA) BROADCASTING, lune 14, 1965 aid T. Hancock and associates to Don- ald H. Kingsley and associates, for The great swap takes place June 19 $200,000. WREB broadcasts daytime with 500 w on 930 kw. Broker: Hamil- WESTINGHOUSE, NBC RETURN TO ORIGINAL PROPERTIES ton- Landis and Associates. NBC plans to close down its broad- authorities said the network expects its WGLI-FM Babylon, N. Y.: Sold by cast operations in Philadelphia after new calls for Cleveland will be WKYC- Friendly Frost appliances to Peter A. sign -off the night of June 18 and resume AM-FM-TV as the nearest it can get, with Bordes and associates, for $90,000. on June 19 in Cleveland. Westinghouse the least confusion, to the old KYW Mr. Bordes and associates own WGSM Broadcasting Co., meanwhile, similarly identity. Huntington, N. Y., and plan to call sta- would be closing off in Cleveland and Raymond W. Welpott, executive vice tion WGSM-FM. WGLI -FM broadcasts opening up on the morning of June 19 president and general manager of WRCV- on 94.3 me with 1 kw. in Philadelphia. AM-TV and executive vice president of APPROVED The following transfers Both NBC and Westinghouse officials NBC-Owned Stations and Spot Sales, of station interests were approved by the last week prepared for this exchange of will continue to supervise operations of FCC last week (For other commission radio and TV operations in the two all NBC -owned stations. Arthur A. activities see FOR THE RECORD, page cities in accordance with settlement of Watson, since last February general 100) the long- running Philadelphia channel manager of the Philadelphia stations, 3 fight. The swap was made possible moves to Cleveland as general manager WMDD -AM -FM Fajardo, P. R.: Sold when RKO General Inc. withdrew its there. by Jose R. Madrazo to Richard J., Sam- court appeal from an FCC decision Changes WBC announced that uel E. and Lauren Friedman, for $400,- (BROADCASTING, June 7). Frank Tooke, for the past six years 000 and agreement not to compete. Mr. The FCC had directed in effect that area vice president in Cleveland, will S. E. Friedman is an attorney. WMDD NBC swap back its Philadelphia stations move to Philadelphia in the same posi- is fulltimer on 1480 kc with 5 kw while WRCV- AM -TV, for Westinghouse's KYW- tion. Fred E. Walker, named last March WMDD -FM is Iecently granted construc- AM-FM-TV Cleveland (BROADCASTING, as general manager of KYW-TV, also will tion permit for 96.5 me with 5.4 kw. Aug. 3, 1964.) move to Philadelphia in that post. KREW Sunnyside, Wash.: Sold by NBC sources indicated their top man- The new general manager of KYW- Cole E. Wylie, to Don G. Bennett, for agement teams will be maintained, but AM in Philadelphia for Westinghouse $125,000. Mr. Bennett is manager of Westinghouse has announced a change will be Richard Harris who has been KREW which broadcasts fulltime on 1230 in the general managership of the ra- serving as general manager of WBC's wan Boston. He exchanges positions kc with 1 kw day and 250 w night. dio station it will now operate in Phila- delphia. with Perry Bascom who moves from Westinghouse said its Philadelphia Cleveland to Boston as general man- New TV stations call letters will be KYW- AM -TV. NBC ager of WBZ.

As of June 10 there were 115 television construction permits outstanding for stations not yet on the air. Of these EXCLUSIVE BROADCAST PROPERTIES! 19 were commercial VHF's, 66 were commercial UHF's, 7 were educational SUNNY -The only 50,000 watt radio station serving one of VHF's and 23 were educational UHF's. WESTERN the West's largest and fastest growing markets. STATE This excellently equipped daytimer's owner is re- tiring and present billing should triple under Court upholds TBC decision aggressive management. Priced at $495,000 with 297e down and balance over seven years. Contact The Texas supreme court last week -John F. Hardesty in our San Francisco upheld an earlier decision by a Texas office. appeals court which dismissed a suit filed by former employes of Texas ROCKY -Non -directional daytimes- serving expanding single Broadcasting Co.'s KRGV -TV Weslaco, MOUNTAIN station market. Excellently equipped. Definitely Tex. TBC sold the Weslaco station in AREA an owner- operator situation. Total price of $89,500 1961. The employes were seeking pay- with 29% down. Contact -John F. Meagher ments from a pension fund set up by in our Washington office. TBC for the station's personnel (BROAD- CASTING, March 1). The majority of TBC's stock is held C-40 in trust for the family of President i Cfr , Johnson. 'i 1.i & ASSOCIATES, INC. J Connecticut votes ETV funds John F. Hardesty. President NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES More than $800,000 in capital and WASHINGTON, D.C. CHICAGO DALLASi SAN FRANCISCO operating funds for the Connecticut 1737 Desales St., N.W. iTribune Tower 1511 Bryan St. 111 Sutter St. Television Corp. has been Educational EXecutive 3.3456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2.5671 voted by the Connecticut general assembly. The nonprofit corporation op- RADIO TV CATV NEWSPAPERS erates wEDH(Tv) Hartford and holds a , construction permit for a translator on riteivca 5,-/g6ti channel 71 at New Haven. 83 BROADCASTING, June 14, 1965 INTERNATIONAL

One of the developments tested was frame transmission of newsreels. Bird speeds 1TT's Videx slow -scan television sys- For last week's Videx test through tem, which transmits live images or Early Bird, Needham, Harper & Steers, photographs and other flat copy over New York, the corporate advertising business calls an ordinary voice -grade channel. The agency for ITT's parent company, In- system, tested on the West Coast a few ternational Telephone & Telegraph ITT and RCA tests show weeks ago, was described as useful in Corp., prepared an ad to be placed in international communications for "con- European media through Brockie -Has- Early Bird's versatility; ference calls" to revise advertising copy lam, London, agency handling part of saves time for agencies and layouts, for checking of sketches an ITT English subsidiary's account. by designers, for verification of signa- tures and documents and for frame -by- Five -Minute Conference Layouts were transmitted back and forth be- Key to the Communications Satellite tween the New York and London agen- Corp.'s financial future may be found cies. NH &S authorities said they de- in the use of its satellites for handling veloped and reached agreement on the business traffic, J. R. McNitt, president final ad within five as com- of ITT World Communications Inc., minutes, pared to five days normally required to said last week. get agreement by air mail and overseas "Much has been written about inter- telephone. Graham Rohrer, NH&S vice national television by satellite," he said. president and ITT account supervisor, "But the best hope of bread -and -butter and Moe Lebowitz, art director, han- income for Comsat, as a carriers' car- dled the New York end of the confer- rier, is the established business traffic ence. of the international record and voice ITT authorities indicated they plan carriers." to charge $4 for one minute and require Mr. McNitt spoke at the opening of a minimum purchase of three minutes two days of Early Bird tests in which when Early Bird goes into commercial record and voice carriers, including use. They said this was the same as the ITT and RCA communications, par- charge for transmission by cable. ticipated. The tests were conducted As part of RCA's tests, Early Bird's Wednesday and Thursday in coopera- ability to handle the RCA Telex service tion with Comsat and various European was demonstrated in an exchange of government administrations. greetings between David C. Stewart, Two U. S. advertising agencies took president of Kenyon & Eckhardt, and part in the tests, which also included Graham Rohrer, Needham, Harper Giancarlo Rossini, K & E International the relaying of radio news programs and Steers vice president and ac- vice president, both in New York, and from overseas correspondents of NBC count supervisor (I) and Moe Lebo- A. N. C. Varley, chairman of K & E's and ABC as well as transmissions by witz, art director, study a proposed London partner, Colman. Prentis & various high -speed data systems. ad transmitted by Early Bird. Varley.

FANFARE

cent Gemini -Titan space flight, he said: the message is repeated by the repre- Rep firm head calls "Local stations have always been re- sentative salesman and by the sales miss in promoting their own services manager of the station, greater believa- for more promotion to their viewers. They do not have to bility and reaction result." emphasize ratings, but they should emphasize local scoops and advantages, as Drumbeats Television stations as well as net- exemplified by the network promotion. ... works had better gear up for intense ... It is a simple procedure to have a Agency named Dawson, Turner & promotion for the 1965 -66 TV season, newscaster's copy read 'as announced at Lloyd George Venard, president of Jenkins, Portland, Ore., has been ap- 8 a.m. on this station' to emphasize that advertising and public relations Venard, Torbet & McConnell, said in a pointed a news scoop had been generated by counsel for KATU(TV) (ch. 2), ABC af- bulletin issued last week to stations rep- the station." resented by his firm. filiate in that city. Roger A. Bachman, Mr. Venard said stations will be agency vice president, will be account He predicted that the three TV net- called upon "to do more promotion un- executive, according to William J. Hub - works will again be close in ratings, der the term of 'merchandising.' " And bach, vice president and general man- with many week -to-week oc- changes he also urged them to "use trade paper ager of KATU. curing in the ratings reports. Accord- advertising with more frequency than ingly, he said, promotion at both station they have in the past." Educational fund An educational and network levels will be more im- He continued: "Agencies and clients fund has been created in the name of portant than ever before. will want to know sales statistics in each Bruce Davies, KFAB Omaha farm direc- Station promotion, he noted, can take area, and the stations that make these tor who died recently while undergoing several forms. Reminding stations that reports regularly are naturally in a bet- heart surgery in Omaha (BROADCAST- CBS -TV had carried on -air promotion ter position for renewals and for new ING, May 31). The fund will provide of ratings reports indicating CBS -TV business." He added that "when a sta- for the education of his two young had the largest audience during the re- tion puts a message in a trade paper and sons.

84 BROADCASTING, June 14, 1965 Dr. Eugene R. Beem, economist of The Sperry and Hutchinson Company, served on the faculties of the University of California, Kalamazoo College and the University of Penn- sylvania's Wharton School of Commerce before joining S &H seven years ago. He is a vice -president and heads the S &H Research and Development Department. Here are his answers to three questions you may have heard -or asked -recently Trading about trading stamps. Stamps

Some questions and answers.

QDr. Beem, a few food stores have dropped covering food prices over a three -year period. It stamps recently. Why is this happening? found a tiny price gap of six -tenths of one per cent AIt's quite natural. Some stores drop, while opening up in favor of non -stamp supermarkets. others adopt a stamp program. It's the natu- But, the report pointed out, even that tiny differ- ral result of the continuous striving of food mer- ence "may have been caused in part by the non - chants, in their highly competitive field, to find the stamp stores lowering the food prices to meet the most effective formula for attracting customers. competition of stores adding stamps." A store must match up well with its competitors A special series of studies by Verne A. Bunn of on many points- price, quality, parking, adver- the University of Wichita, compares prices in areas tising, and so on. Like all forms of promotion, trad- where stamps are restricted, and in areas where ing stamps are subject to continuous scrutiny stamps are freely used. and testing. Bunn's latest study, completed this spring, con- I look for increased activity by food chains in test- firms earlier findings that there is "no evidence ing the ways a store spends its promotion dollar. that stamp use leads to higher retail food prices." But, on balance, I foresee the continued growth of QHow do trading stamps affect local retail the stamp industry. Our first quarter sales are up . advertising? This compares 5.5% over last year. to a predicted A They usually tend to increase it, in two ways. increase of 3.5% overall for the national economy. PI Trading stamps are a stimulant to free competition, and experience has shown that one result QWhat is the effect of stamps on prices? after stamps are introduced in an area is an in- Minimal. Despite many attempts to show crease in ad lineage. Stamps are an attraction with A that in some unique way trading stamps and which a merchant hopes to increase his business. higher prices go together, no one has been able to As such, they are something to be advertised -not produce a reliable study establishing this as a fact. a substitute for advertising. In addition, the re- The U.S. Department of Agriculture produced a sponse from non -stamp merchants usually is more most exhaustive and authoritative study in 1958, lineage about their attractions.

An American Way of Thrift Since 1896

BROADCASTING, June 14, 1965 85 EQUIPMENT & ENGINEERING A flexible UHF assignment plan `Unsaturated' table and scheme for low -power

stations in smaller communities would replace present table which has 1,600 assignments

The FCC last week issued two docu- (the table is reproduced beginning be- assignments involving channels 70 to 83 ments aimed at injecting new flexibility low). The assignments are divided to the plan. into its UHF television allocations policy. about equally between commercial and Channels for Future The commis- One is a new "unsaturated" table of educational frequencies. The present sion said it decided to leave channels UHF assignments, developed with the table has some 230 ETV assignments. available for future assignment because commission's Univac III computer. The Except where stations are already of its experience with allocations tables other is a proposed rulemaking to re- authorized or where applications are in which many small communities were serve channels 70 -83 for exclusive use pending, commercial assignments have selected simply because they were the by new community -type, low -power not been made in cities of less than largest in a limited area where an as- television stations in small and medium 25,000. Missing from the table also are signment could be made. sized cities. new assignments involving channels 70 This led to situations in which would - Both documents, approved at a meet- to 83. be broadcasters in one of the other ing June 4 (BROADCASTING, June 7), are This will enable the commission to communities where the channel would designed to enable the commission to make commercial and educational as- fit petition for a rulemaking to move pay more attention to local demand and signments to smaller communities where the facility. And this, in turn, the corn - economic realities than it can at present. and as demand for them develops. And mission noted, often produced objec- The table, which replaces one con- if it decides against adopting the pro- tions from individuals and civic leaders taining some 1,600 UHF assignments, posal for low -power community -type in the community where the channel lists 1,080 assignments in 784 cities stations, the commission said it will add was originally assigned who were "in-

Where the FCC would put TV stations

NOTE: Offset designators for UHF channels Blythe, °34 Colorado Springs, 11, 13, Fort Pierce, 34, 59 Brawley, 26 38 Gainesville, *5 -, 36 are not shown in the table below but Will be Chico, 12-, 28 Craig, 22 Jacksonville, 4+, *7, 12 -, added in a subsequent order. The ap;.ropriate Coalinga, 40 Denver, 2, 4 -, 6 -, 7, 17. 30, 54, 60 Corona, 52 9 -, 14, 20, 30 Key West, 26. 32 offset will be shown on any construction permit Cotati. 16 Durango, 6 +, *29 Lake City, 34 El Centro. 7 +, 9+ Fort Collins, 24 Lakeland, or license which may be issued prior thereto. Eureka, 3 -, 6 -, 13- Glenwood Springs, 21 Leesburg, 4644 Fallbrook, 56 Grand Junction, 5 -, 14 Madison, 43 Fort Bragg, 21 Gunnison, 31 Marianna, *30 Denotes educational Douglas, 3, 36 Fresno, 24, 30, 47, 53, 59 La Junta, 24 Melbourne, 25, 31 reservation Flagstaff, 9, 13, *24 Hanford, 21 Lamar, 12- Miami, 2, 4, 6, 7 -, 10 +, Globe, 14 Indio, 31 Leadville, *23 17, 23, 33, 39, 45 Holbrook, 25 Los Angeles, 2, 4, 5, 7, 9. Montrose, 10+, 18 New Smyrna Beach, 53 ALABAMA Kingman, 6 -, 14 11, 13, 22, 28, 34, *64 Pueblo, 5, '8, 22, 28 Ocala, 32 Andalusia, 2- McNary, *22 Modesto, 17, 58 Salida. 15 Orlando, 6 -, 9, 24, 35 Anniston, 40 Mesa, 12- Pittsburg, 42 Sterling, 3, 21 Palatka, *28 Nogales, 11, 32 Redding, 7, 9, 18 Trinidad, 29 Panama City, 7 13, 28. Birmingham, 6-, 10 -, Ridgecrest, +, 13-, 21, 42, 62, 68 Page 14 42 40 Decatur, 23 Parker, 28 Riverside, 40, 46 CONNECTICUT Pensacola, 3 -, 15, 21, '47 Phoenix, 3 +, 5 -, *8 +, Sacramento, 3, '6, 10, 29, St. Petersburg, 10 -, 38, Demopolis, 14 Bridgeport, 43, Dothan, 4, 18, 35, 41 10 -, 21, 27, 33, 39 56 71 68 15, Prescott, 7, 29 Salinas -Monterey, 8+, 15, Hartford, 3 +, 18, '24, 61 Sarasota, 47 Florence, 36, 57 25, *31 New 30 Gadsden, 29, 50 Safford, 35 Britain, Sebring, *29 19, 25, 31 Tucson, 4-, 6+, 9-, 13-, San Bernardino, 24, 30, New Haven, 8 +, 59, *65 Tallahassee, .11-, 27, 33 Huntsville, 58 New London, 26 Mobile, 5 +, 10 +, 19, 25, '28, 34, 40 Tampa, 3, 8 -, 13 -, 18, 31, '42 Yuma, 11 -, 13 +, 22 San Diego, 8, 10, 15, 39, Norwich, 63 49 51 Stamford, 49 West Palm Beach. 5, 12, Montgomery, 12, 20, 26, 20 32, 38 ARKANSAS San Francisco, 2 +, 4 -, Waterbury, *43, 56, 62 Munford, 52 5 +, 7 -, '9 +, 20, 26, 32, 7 -, 38, 44, *60 DELAWARE Selma, 8 43 Arkadelphia, 27 GEORGIA -, Batesville, 29 San Jose, 11+ 36, 48, 54 Tuscaloosa, 33, 39, '45 Seaford, 38 Tuscumbia, 47 El Dorado, 10 -, 17, 30 San Luis Obispo, 6 +, *38 Albany, 10, 19, 53 Fayetteville, 13- San Mateo, '14 Wilmington, 12, 52, 73 Ashburn, 42 Fort Smith, 5 -, 31 Santa Barbara, 3-, 14, Athens, *8, 64 ALASKA Harrison, 14 31 DISTRICT OF COLUMBIA Atlanta, 2, 5 -, 11 +, 30, Hot Springs, 9+, 43, 56 Santa Cruz. 64 36, 46, 66 Anchorage, 2 -, 7 -, 11, 56, 13- Jonesboro, 8 -, 34 Santa Maria, 12+ Washington, 4 -, 5 -, 7 +, Augusta, 6+ 12+, 14, 51 Little Rock, '2-, 4, 7 -, Santa Rosa, 50, 62 9, 14. 20, *26, 50 Chatsworth, 18 Fairbanks, 2 +, 4+, 7+, 11+, 16, 35 Stockton, 13 +, 19, 66 Cochran, 15 9+, 11 +, 13+ Pine Bluff. 19, 25 Susanville, *14 Juneau, 8, 10 FLORIDA Columbus, 3, 9 +, 28, 44, 3, Russellville, 22 Visalia, 43 57 Ketchikan, 2, 4, 9 Watsonville, *52 Boca Raton, 14 Dawson, 25 Seward, 4 -, 9- Yreka City, 29 Sitka, 13 CALIFORNIA Bradenton, 27 Draketown, 24 Clearwater, 22 Macon, 13+, 17, 34, 47 Alturas, 13+ COLORADO Cocoa, *15, 41 Pelham, 14 ARIZONA Bakersfield, 17, 23, 29, 39 Daytona Beach, 2 -, 40 Rome, 48 Barstow, '36 Alamosa, 3 -, 25 Fort Lauderdale, 51 Savannah, 3+, *9 -, 11, 24 Ajo, 36 Bishop, 14 Boulder, 12, 36 Fort Myers, 11 +, *30 Thomasville, 6

86 BROADCASTING, June 14, 1965 spired by civic pride or vague specula- would operate on maximum power of maximum- facility stations: plus or tion about the future" rather than by 10 kw with an antenna limited to 300 minus 1 channel, 40 miles; plus or firm plans for use of the facility. feet, would be tailored to meet the needs minus 2, 3, 4, 5 and 8 channels, 20 The overall objective, the commis- of small and medium -sized communities miles; plus or minus 7 channels, 40 sion said, is to provide an equitable for both commercial and elucational miles; plus or minus 14 and 15 chan- distribution of facilities among the television service, the commission said. nels, SO miles. nation's states and communities. If im- Comments are due July 20, replies by The proposed rule marks a sharp plemented, the plan will permit a mul- Aug. 5. departure from commission policy of tiple choice of services in all areas of Channels for the stations would not basing TV assignment plans on maxi- the country, the commission said. be assigned to any communities in ad- mum- facility stations. But the commis- Including the 658 VHF assignments, vance. Rather, the commission said, sion said that many existing assignments which are not affected, the commission they would be available on application are in communities where there is little has now allocated a total of 1,738 as- where the assignment could meet mini- chance full -powered stations of 5 mega- signments. The UHF assignments are mum separation requirements. watts will be built. divided between 572 commercial and Reserving Block The commission The proposal was initiated by the 508 educational channels; the VHF, said it is proposing to reserve a block commission staff, which began studying 102 as a 556 commercial and educational of channels means of reducing its possibilities about a year ago. In assignments. co- channel spacing requirements and part, the idea was sparked by the Mid- Distribution The commission said limiting the impact of the "taboos." west Program for Airborne Television that, with minor exceptions, commercial The low power and shortened antennas Instruction which, in its request for six assignments (VHF and UHF combined) contemplated would permit substantial UHF channels, had argued that many are distributed as follows: each of the reductions in mileage separtions. assignments for full -powered UHF sta- The requirements top 25 markets, six or more (assign- separation proposed tions were in small towns where they ments); markets 26 -75, five or more; for community -type stations follows: would probably never be used. The co- channel, 50 miles; plus markets 76 -100, four or more; and or minus one idea also has precedent in the Class A channel (e.g., station on channel 73 markets 101 -150, three or more. Below FM stations, which are low power corn - the 150th market level most assign- would have to be separated from sta- munity stations. ments are made on the basis of one or tions on channels 72 and 74), 20 miles; Present commission two per market, the commission said, plus or minus two, three, four and Problems The adding: eight channels (e.g., station on chan- said that present policy has led to situa- "If the assignments in these markets nel 74 would have to be separated tions in which channels assigned to are taken up, it is estimated conserva- from stations on channels 72 and 76) outlying areas have been leapfrogged tively that over 90% of all TV homes 12 miles; and plus or minus seven, 14, in toward large cities under the 15 -mile should have access to three or more and 15 channels, 25 miles. rule, which permits a licensee to move television services." The separation requirements proposed his transmitter 15 miles without a rule - The community -type stations, which between community -type stations and making, and then moved in even

Valdosta, 39, 45 La Salle, 35 Fort Dodge, 21 Baton Rouge, 2, 9 -, *27, Greenfield, 32 Vidalia, '32 Macomb. 14 Iowa City, 12 +, 28 43 New Bedford, 6 +, 21, 48 Warm Springs, 22 Moline, 8, 30 Mason City, 3 +, 42 De Ridder, *34 North Adams, 19, '42 Waycross, 8+ Olney, '45 Ottumwa, 22, *44 Houma. 11 Pittsfield, 52 Wrens, 20 Peoria, 19, 25, 31, 53. 59 Red Oak, '28 Lafayette, 3, 10, 30, 51 Springfield, 22, 40 Quincy, 10 -, 33, 45 Sioux City. 4 -. 9. 27, 36 Lake Charles, 7 -, 29, 38 Worcester, 14, 50, 66 Rockford. 13, 17, 39 Waterloo, 7 +, 14, 32 Monroe, 8 +, 13. 26, 39 HAWAII Morgan City, 22 Rock Island, 4+ MICHIGAN Hilo, Hawaii, 2, '4, 9, 11, Springfield, 20. 49, 55, KANSAS Natchitoches, '23 '65 New Iberia, 24 13 *29 4 6 Alpena, 6, 11 2 +, 4 Streator, 41 Chanute, New Orleans, +, +, 8, Honolulu, Oahu, -, Columbus, 39 12, *14, 20, 26 Ann Arbor, '58 9 11 13- Urbana. '12- -, +, Vandalia. 28 Dodge City, 6 +, 35 Shreveport, 3 -, 12, 24, Bad Axe, *43 Lihue, Kauai, 3 +, '8-, Emporia, 27 33 Battle Creek, 65 10+, 12- Garden City, 11 +, 13- Bay City, 5 -, 19, 35 Wailuku, Maui, 3, 7. 10, Tallulah, 22 INDIANA Goodland, 10 Cadillac, 9, 33 12 Great Bend, 2 Calumet, 5, 32 Anderson, 23 Hays, 7 -, 36 MAINE Cheboygan, 4+ IDAHO Bloomington, 4, 30, 42 Hutchinson, 8, 12, 21 Detroit, 2 +, 4, 7 -, 20, 50, Elkhart, 28 Lakin, 56 62 3 Augusta, 10- 23, Boise, 2, 4 +, 7. 14 Evansville, 7, '9 +, 14, 25, Lincoln Center, 9 Bangor, 2 -, 5 +, 7- East Lansing, 61 Burley, 28 50 Manhattan, 22 Calais, 13- Escanaba, 3+ Caldwell, 9- Fort Wayne, 15, 21, 33, Oakley, 14 Fort Kent, 46 Flint, 12 -, *31 Coeur d'Alene, *22 39, 55 Phillipsburg, 20 Fryeburg, '39 Grand Rapids, 8 +, 13+, Grangeville, 24 Gary, *38 Pittsburg, 7+ 27, '49 Idaho Falls, 3. 8 +. 29, '35 Houlton, 24 Iron Mountain, 8 15 Hammond, 62 Pratt, 41 Kittery, *33 -, Filer, *32 6, 8 13 Salina, 25, 34, 44 Ironwood, 23 Indianapolis, -, -, Lewiston, 8 51 Lewiston, 3- 20, 40, 53, 59 Sedan, *26 -, Jackson, 42 Moscow, 12- Kokomo, 51 Topeka, 11, 13 +. 48, 58 Millinocket, 32 Kalamazoo, 3 -, 40 Nampa, 6, 12+ Lafayette, 18, 29 Wichita, 3 -, 10 -. 18, 24. Orono, 12- Lansing, 6 -, 36, 67 Preston, 22 Madison, 38 43 55 Portland, 6 -, 13 +, 43, 61 Manistee, '30 Pocatello, 6 -, 10, 27, 33, Marion, 31 Presque Isle, 8, 10+ Manistique, *29 39 Muncie, 43, 49, *61 KENTUCKY Rumford, *20 Marquette, 6 -, 13, 31 Sandpoint, 32 South Bend, 16, 22, 34, Mount Pleasant, '14 Twin Falls, 11, 13- 56 Ashland, 33, 61 Muskegon, 43 13, 28, Weiser, 17 Terre Haute, 2 +, 10, *36, Bowling Green. MARYLAND Parma, 10 46 65 Petoskey, 23 Covington, 26 Baltimore, 2 11 13 ILLINOIS Vincennes, 34 Elizabethtown, '57 +, -, +, Pontiac, 78 Hazard, 40 24, 45, 63, *69 Saginaw, 25, 41 Aurora, 60 18, 27, '46, 62 Cumberland, 36, 52, 58 Sault Ste. Marie, 8, 10 +, Bloomington, 43 IOWA Lexington, Louisville, 3 -. 11y-, 15. Frederick, 66 28 Carbondale, *8 21, 32, 41, Hagerstown, 31, 49, *55 Traverse City, 7 +, 20 Champaign, 3+, 33 Ames, 5, 23, 33 60 Burlington, 34, '58 Madisonville, *23 Salisbury, 16, *44 West Branch, 17 Chicago, 2 -, 5, 7, 9 +, Waldorf, *42 11, 20, 26, 32, 44, 50 Carroll, *29 Morehead, 64 Cedar Rapids, 2, 9 -, 38 Murray, 35 Danville, 24 31, 44 MINNESOTA Decatur, 17, 23 Council Bluffs, *51 Owensboro, 6 18, 24, Paducah, 6 +, 29 MASSACHUSETTS De Kalb, 52 Davenport, +, 36 Alexandria, 7, '23 Edwardsville, 18 Decorah, 31 Pikeville, '28 Des Moines, 8 11 Somerset, 29 Amherst, 58 Appleton, 10- Freeport, 23, 49 -, +, 6 *44 13 15, 25. '43, 49 Boston, 2+. 4 -, 5 -, 7 +, Austin, -, Galesburg, 42 -. LOUISIANA Bemidji, 9, 32 Harrisburg, 3 Dubuque, *29, 57, 66 25, 38, 44, 56, 62 Kankakee, 66 Estherville, 034 Alexandria, 5, 25. 31, 42 Fitchburg, 60 Brainerd, 31

BROADCASTING, June 14, 1965 87 closer through rulemaking proceedings. that two engineers, working manually, The NAEB table contained a total of The proposed rule would prohibit that would require a year to produce. 2,600 assignments, 900 of them re- kind of activity by community -type Originally, the commission had in- served for education. stations. Their transmitter sites would tended to saturate the table to prevent Educational assignments were not not be permitted within 25 miles of the "gravitation" of available assign- made in all communities proposed by the main post office of the principal ments to large cities. When proposed the NAEB, and no community was city of an urbanized area, or within as a rulemaking on Oct. 25, 1963, the granted more than two ETV assign- 10 miles of the urbanized area's bound- table contained almost 2,000 assignments ments, as the educators had requested. ary, whichever is less restrictive. (BROADCASTING, Oct. 28, 1963). But, In fact, the new table contains fewer Each community would be limited the commission said, the computer in- ETV assignments than the table pre- to one commercial and one educational dicated that this precaution was un- viously proposed by the commission community -type station. Any city with necessary since few large metropolitan (610 compared with 695). a post office within 10 miles of an ex- centers can accommodate any more However, the commission said its isting community -type station would be assignments. table provides each state with at least ineligible for an assignment. There And in considering the addition of one statewide ETV service and assigns would be no ban on community -type channels in large cities where they two ETV channels to 45 cities. Only 16 stations in areas outside of census -de- would fit, the commission said, it has cities now have two such assignments. fined urbanized areas even where there "a tool in the electronic computer which are regular TV assignments or authori- can quickly assess the impact of such The commission said it imposed a two-assignment zations. additional assignments on channel avail - maximum because of Community stations would be per- abilities in surrounding areas." the availability of the new instructional mitted to serve more than one principal The commission added that requests fixed TV service on 2500 mc. It also city only if they were able to provide for rulemaking to add channels to the said that by adopting an unsaturated a signal intensity of 80 millivolts, equal table or to add new cities should con- table and opening the possibilty of corn - to the city -grade signal strength of a tain an engineering study showing that munity -type stations on channels 70 UHF station, over the main post office the channel requested was selected as to 83, the "future needs of the educa- of each of the cities. having the least impact on other avail- tional service will be better served." The commission said it would con- able assignments. The computer will be The report adopting the table term- tinue to authorize UHF translators on used to verify such studies. inates six rulemaking proceedings con- channels 70 through 83. However, the The new table grew out of a request cerning channel assignments. The com- use of those channels by translators by the National Association of Educa- mission rejected the assignment of chan- would be secondary to the use by TV tional Broadcasters for a substantial nel 18 to Gaithersburg, Md.; assigned broadcast stations. increase in the number of ETV chan- 25 to Evansville, Ind.; retained 49 in Computer's Importance An impor- nels. NAEB subsequently submitted a Akron and assigned 45 to Dayton, tant factor in the commission's decision proposed table which it had developed both Ohio; and assigned educational to operate with an unsaturated table of with the use of a computer (BROAD- reserved channels 6 to Sacramento, 9 allocations is its new computer, which CASTING, Nov. 11, 1963). and 60 to San Francisco, 31 to Santa permits the commission to determine Valuable Contribution The commis- Barbara, 52 to Watsonville, all Cali- much more swiftly than it otherwise sion said the NAEB computer study fornia, 48 to Keene and 59 to Littleton, could the impact of one possible chan- "made another valuable contribution to both New Hampshire, 18 to Atlantic nel assignment on another. The com- the development of channel allocations." City, N. J., 35 to Athens and 38 to mission said the computer can devise in But the commission did not give the Chattanooga, both Tennessee, and 61 10 hours a nationwide assignment plan educators what they had requested. to Ashland, Ky.

Crookston, "33 MISSOURI Lewistown 13 NEW HAMPSHIRE Duluth, 3, '8, 10 +, 22, 28 Miles City 3 -, 6, 10 Santa Fe 2-I-, 9 +, 11 -, 22 Ely, '33 Birchtree, 23 Missoula 8 -, 11 -. 13 -, Berlin 47 Silver City 6, 10+ Fairmont, 24 Bowling Green, '29 20, 31 Concord 36 Socorro 25 Hibbing, 13 -, 24 Cape Girardeau, 12, 27, Wolf Point 32 Durham '11 Tucumcari 30 International Falls, 11, '38 Hanover 28, 57 .35 Carrollton, 14 Keene '48 NEW YORK Mankato, 12, 28 Columbia, 8 +, 31 NEBRASKA Littleton 59 Marshall, 14 Flat River, 19 Manchester 9 -, 27, 68 Albany- Schenectady 6, Minneapolis -St. Paul, Hannibal, 7- Albion 8+, '21 Portsmouth 64 10-, 13, 17, 23, 29 '2 -, 4, 5 -, 9+, 11 -, Jefferson City, 13, 25, '43 Alliance 13- Amsterdam 39, 55 17, 29, 39 Joplin 12+, "21, 33 Bassett '7- NEW JERSEY Binghamton 12 -, 34, 40, Rochester, 10, 22 Kansas City 4, 5 +, 9+, Grand Island 11 -, 29 '46 St. Cloud, 21, 27, 50 19, 30, 36, 42, 54 Hastings 5- Atlantic City 18, 46 Buffalo 2, 4 -, 7 +. 17, Thief River Falls, 10 King City 20 Hayes Center 6 Burlington 48 '23, 29, 76 Waders, '34 Kirksville 3- Hay Springs 4+ Glen Ridge "77 Carthage: - Walker, 12- La Plata 35 Kearney 13 Newark 13- Corning 42 Willmar, '33 Lowry City 28 Lexington 3+ New Brunswick 19, 47 Elmira 18 Winona, *43 Poplar Bluff 15, 33 Lincoln 10+, 12 -, 14, 35 Paterson 41 Glens Falls '51 Worthington, '30 Rolla '22 McCook 8- Trenton 57 Ithaca '14, 52 St. Joseph 2 -, 32, 38 North Platte 2 -, '9+ Vineland 65 Jamestown 48, '54 MISSISSIPPI St. Louis 2, 4 -, 5 -, '9. Omaha 3, 6 +, 7, "26, 39, Wildwood 40 Lake Placid 5, 33 11 -, 24. 30, '41 45, 57 Massena '20 Biloxi, 13+, '23, 36 Sedalia 6- Scottsbluff 10- NEW MEXICO New York 2, 4, 5+, 7, Booneville, '38 Springfield 3 +, 10, 20, 41 Superior 4+ 9+, 11 +, '25, 31 Bude, '21 Alamagordo 30 Oneonta 36 Cleveland, 31 MONTANA Albuquerque 4+, '5+, Patchogue 67 Columbia, '33 NEVADA 7 +, 13 +, 14, 20, '26 Plattsburg '49 Columbus, 4- Anaconda 2+ Carlsbad 6 -, 21, 27 Poughkeepsie 53, 69 Greenville. 14, 36 Billings 2, 8, 11, 14, 20 Boulder City 4+ Clayton 23 Riverhead 55 Greenwood, 6, 23 Bozeman *9 Elko 10 -, 18 Clovis 12+ Rochester 8, 10 +, 13 -, Hattiesburg, 29, 41 Butte 4, 6 +, '7 -, 32, 38 Ely 3 -, 6+ Deming 33 '21, 33, 62 Jackson, 3 +, 12 +, 16. 28, Cut Bank '14 Fallon 21 Farmington 12 +, 23 Syracuse 3 -, 5 -, 9 -, 34 Dillon 14 Goldfield 5- Gallup 3, 8-, 10 24, 30, '43 Laurel, 7, 35 Glendive 5+, '22 Las Vegas 2 -, 8 -, 10+, Hatch "12 Utica 2 -, 27, 47, 59 Meridian, 11 -, 30, 40, 46 Great Falls 3 +, 5 +, 18, 13 -, 21 Hobbs 22 Watertown 50, 67 Senatobia, '42 24, 35 McGill 8+ Las Cruces 22 State College, '2+ Hardin 4+ Reno 2, 4, 5. 8, 23, 43 Lovington '32 NORTH CAROLINA Tupelo, 9- Havre 9 +, 11 +, '29 Tonopah 9 -, '22 Portales '3+ Vicksburg, 38 Helena 10+, 12, '28 Winnemucca 7 +, '22 Raton 35 Asheville 13 -, 21, '33, 62 Yazoo City, '32 Kalispell 9 -, 29 Yerington 31 Roswell 8, 10 -, 23, 29, Burlington 57 (continued on page 90) 88 (EQUIPMENT & ENGINEERING) BROADCASTING, June 14, 1965 Live couldn't. Scotch® Brand Video Tape did.

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KAKE is among more than 200 stations throughout the country that are utilizing 3M's video tape program to show advertisers that taped commercials best show their merchandise. Stations near you are now offering a variety of helpful reference materials as well as production service. Give them a call. Or write 3M Magnetic Products, Magnetic Products Division 3En. Dept. MBX -65, St. Paul, Minn. 55119. "SCOTCH Ano TRE PLAID DESIGN APE REG... OF S CO. O fCS. YY CO BROADCASTING, June 14, 1965 M (Continued from page 88) Chapel Hill '4+ Lawton 7 +, 28, 41 Mitchell 5+ Sweetwater 12 Clarksburg 12 +, 38 Charlotte 3, 9 +, 18, 36, McAlester '30 Pierre '10+ Temple 6, 22 Fairmont 48 42 Miami 45 Rapid City 3 +, 7 +, '9, Texarkana 6 +, 28, 41 Grandview 9- Columbia 2 Muskogee 36 16, 22 Tyler 7, 16, '44 Huntington 3 +, 13 +, 55 Concord 58 Oklahoma City 4 -, 5, Reliance 6- Victoria 19, 25 Martinsburg 61 Durham 11 +, 44 9 -, 13, 14, 25 Seneca 2- Waco 10 +, 18, 28, '34 Morgantown 35 Fayetteville 33, 46 Tulsa 2 +, 6, 8 -, 11 -, Sioux Falls 11, 13 +, '22, Weslaco 5- Parkersburg 15, 31, 60 Franklin 23 23, 32, 44, 56 32, 43 Wichita Falls 3, 6 -, *24, Weirton 62 Goldsboro 51 Woodward *29 Vermillion '2+ 36 Weston 5 Greensboro 2 -, 16, 40 Watertown 3- Wheeling- Steubenville, Greenville 9 -, 18, 30 OREGON UTAH Ohio 7, 9 +, 26, 44 High Point 8 -, 66 TENNESSEE Williamson 57 Kannapolis 64 Astoria 14 Cedar City 5, 18 Linville 17 Bend 27 Athens '35 Logan 12 -, 34 WISCONSIN Morganton 54 Brookings 8 +, 14 Chattanooga 3 +, 9, 12 -, Moab 25 New Bern 12+ Burns 24 38, 51 Monticello 22 Appleton 44 Raleigh 5, 28, 38 Corvallis 7- Cookeville *42 Ogden 9 +, '18, 24, 30 Colfax 36 Rocky Mount 56 Eugene 9 +, 13, 28, 38 Crossville '39 Price 6, 29 Eau Claire 13 +, 30 Washington 7 Klamath Falls 2 -, '31 Fayetteville 41 Provo 11 +, 23 Fond du Lac 34 Wilmington 3 -, 6, 21, 27 La Grande 13 +, *32 Greeneville 15 Richfield 13+, 21 Green Bay 2+, 5 +, 11 +, Wilson 34 Medford 5, 10 +, 23 Jackson 7 +, 14, 32 Salt Lake City 2 -, 4 -, 26, *32 Winston -Salem 12, '32 North Bend 11, '21 Johnson City 11 -, 44 5+, 7 -, 14, 26, *36 Janesville 58 Portland 2, 6 +, 8 -, 10, Kingsport 63 St. George 22 La Crosse 8 +, 25, 35, 41 NORTH DAKOTA 12, 36, '42 Knoxville 6, 10 +, 14, 26, Vernal 3 +, *28 Madison 3, 15, 21, 27 45 Roseburg 4+ *47 Manitowoc 38 Bismarck 3, 5, 12 -, 26, Salem 3 +, '34, 40 Lexington '11 VERMONT Milwaukee 4 -, 6, 10 +, 32 The Dalles '43 Memphis 3 -, 5 +. 10 +, 12, 18, 24, '36, 55 Devils Lake 8 +, 22 13 +, 24, 30, 40 Burlington 3, 24, 62 Oshkosh 22 Dickinson 2 +, '4 PENNSYLVANIA Murfreesboro 33 Rutland 45 Racine 42 Ellendale 28 Nashville *2 -, 4 +, 5, 8 +, St. Johnsbury 65 Rhinelander 12+ Fargo 6, 11 +, 13, 30 Allentown '39, 60 24, 30, 48 Windsor 15 Sheboygan 28 Grand Forks '2, 14, 27 Altoona 10 -, 25, 41, '57 Sneedville 2+ Superior 6 +, 16 Jamestown 7 -, 29 Bethlehem 51 VIRGINIA Wausau 7 -, 9, 14, 20 Minot 6 +, 10 -, 13 -, 14, Clearfield 3+ TEXAS 24 Erie 12, 24, 35, 46, 66 Blacksburg *52 WYOMING Pembina 12 Greensburg 14 Abilene 9 +, 26, 32, 38 Bluefield 35 Valley City 4- Harrisburg 21, 27, 33 Alpine 12- Bristol 5 +, 38 Casper 2 +, 6 +, 20, 36 Williston 8 -, 11 -, *28 Johnstown 6, 19, 47 Amarillo 2 -, 4, 7, 10, 14 Charlottesville 29, *51, 64 Cheyenne 5 +, 16, 29, 35 Lancaster 8 -, 15 Austin 7 +, 14, 24, 33, 42 Courtland '31 Lander 4 OHIO Lebanon 62 Bay City 31 Danville 14, 24, 49 Laramie 8+ Lock Haven 32 Beaumont 6 -, 12 -, 40, Fredericksburg 59 Rawlins 11- Akron 49, 55, 67 Philadelphia 3, 6 -, 10, 46 Front Royal 39 Riverton 10+ Ashtabula 15 17, 23, 29, 35, 68 Big Spring 4 -, 14 Hampton '15 Rock Springs 13 Athens *20 Pittsburgh 2 -, 4 +, 11, Boquillas 8- Harrisonburg 3- Sheridan 7, 12+ Bowling Green *70 13 -, 16, 22, 53 Brady 13 Kenbridge 19 Bryan 64 Reading 56 Bryan 3 +, '30 Lynchburg 13, 45, '55 17, 23 Scranton 16, 22, 38, 44, Childress 33 Norfolk- Portsmouth- Canton U. S. Territories and Chillicothe 53 64 Corpus Christi 3 -, 6 +, Newport News 3 +, Cincinnati 5 -, 9, 12, 48, State College '30 10 -, '16, 22 10 +, 13 -, 27, 33, 39, *52 Possessions 54, '65, 74 Wilkes Barre 28 Dallas 4 +, 8, 13 +, 29 Norton '34 Cleveland 3, 5 +, 8, 19, Williamsport 67 Del Rio 10, 52 Onancock 49 GUAM 25, 61 York 43, 53 Denton 2 Petersburg 8 Columbus 4 -, 6 +, 10 +, El Paso 4, 7, 9, 13, 14, Richmond 6 +, 12 -, 23, Agana 8, 10 34, 47, 63 RHODE ISLAND 26, 38 35, 41, 47 Dayton 2, 7 +, 16, 22, '45 Fort Stockton 5+ Roanoke 7 -, 10, 27, 43 PUERTO RICO Hillsboro 24 Providence 10 +, 12+, 16, Fort Worth 5 +, 11 -, West Point 43 Lima 35, 44, '68 *34, 54 31, 40 Aguadilla 32, 44 Lorain 43 Galveston 18, 28 WASHINGTON Arecibo -Aguadilla 12+ Mansfield *59 SOUTH CAROLINA Harlingen 4 +, 17, 23 Arecibo 54, 80 Marion 38 Houston 2 -, '8 -, 11 +, Bellingham 12 +, 18, 34, Bayamon 36 Newark 28, 50 Aiken 31 13 -, 20, 26, 39, *48 64 Caguas 11 -, *58 Oxford 14 Allendale '33 Laredo 8. 13, 15, 27 Centralia 44 Carolina 52 Portsmouth 30, 36, 42 Anderson 40 Longview 14 Everett 58 Cayey 76 Sandusky 51 Beaufort 28 Lubbock *5 -, 11, 13 -, Pasco 19 Fajardo 13 +, '40 Springfield 57, 66 Charleston 2 +, 4, 5 +, 28, 34 Pullman 10- Guayama 46 Steubenville '56 *7- Lufkin 9 Richland 25, 31 Humacoa 68 Toledo 11 -, 13, 24, *30, Columbia 10 -. 19, 25, McAllen 20 Seattle 4, 5 +, 7, 9, 32, Mayaguez 3 +, 5 -, 16. 54, 60 35, 56 Marfa 3 38 22 Woodsfield 64 Conway 49 Marshall '20, 36 Spokane 2 -, 4 -, 6 -, Ponce 7 +, 9 -, 14, 20, '26, Youngstown 21, 27, 33, 45, Florence 13 +, 23, 39, 55 Midland 2 +, 18 7 +, 28, 38 48 *65 Georgetown 29 Monahans 9- Tacoma 11 +, 13 -, 50, 56, San Juan 2 +, 4 -, '6+, Zanesville 18 Greenville 4 -, 29, 57 Nacogdoches 19, 32 62 18, 24, 30, '74 Greenwood 27 Odessa 7 -, 24, 30, 36 Vancover *30 San Sebastian 38 OKLAHOMA Rock Hill 30, 48 Port Arthur 4- Walla Walla 14 lltuado 70 Spartanburg 7 +, 24 Presidio 7+ Wenatchee 39 Vega Baja 64 Ada 10 +, '33 Sumter *43 Richardson 23 Yakima 23, 29, 35, 47 Yauco 42 Altus 30 Rosenberg 58 Ardmore 12 -, 15 SOUTH DAKOTA San Angelo 3 -, 6 +, 8 +. WEST VIRGINIA VIRGIN ISLANDS Bartlesville 35 *31 Elk City 8 +, 38 Aberdeen 9 -, 24 San Antonio 4, 5, 9 -, Beckley 4 Charlotte Amalie 10 -, Enid 22, 31 Brookings 8 12 +, 23, 32, 41 Bluefield 6 -, 19 17, '23, 34 Guymon '22 Huron 12+ Sherman 26, 39 Charleston 8 +, 14, 49, Christiansted 8 +, 15, 21, Hugo *21 Lead 5 -, 11+ Sonora 11+ . 59 27

_.. Deadline extended WANT TO USE The FCC last week granted a 30 -day extension, to July 14, for comments on its proposed rulemaking, issued early last month, looking toward adopting C tIR new field strength (propagation) curves for the FM and TV broadcast services (BROADCASTING, May 17). IN ROCHESTER, N.Y. The delay was requested by the As- sociation of Federal Communications Consulting By Fal I we'll befullyequipped to Engineers and the Associa- tion of Maximum Service Telecasters. originate color slides and film. 70 Seeking an extension the day follow- Ask your HR Representative. WHEC -TV- ROCHESTER, N. Y. ing the commission's action was the MEMBER OF THE GANNETT GROUP National Association of Broadcasters, which asked that the comment dead- 1,1, ?O,:MN I=1 line be advanced to Dec. 14. -ne a:., ,.s/, INN . IN _ IN 90 (EQUIPMENT & ENGINEERING) BROADCASTING, lune 14, 1965 Know Anyone Who Stores His TV in the Summer ?

It just doesn't happen. Sure, by buying extensive summer to profit in the months ahead by summer audiences are unusual. schedules. For an even more calling your ARB representative. With new programs and different meaningful evaluation, measure Buying or selling, do it with con- schedules, it's only natural for a summer audience. An ARB fidence this summer . . . do it viewers to develop distinct sum- Overnight Survey on almost any with ARB telephone coincidental mer viewing habits. But, the program in any market you choose surveys. audience is still there. They still can be scheduled on short notice watch. They still buy. ... an inexpensive and reliable AMERICAN for And if you want proof, take a method obtaining summer RESEARCH look at the successful television estimates -and you get the sur- advertisers who regularly combat vey results the very next day! BUREAU summer slumps in product sales Summer is short, so plan now 4320 Ammendale Road, Beltsville, Md.

BROADCASTING, June 14, 1965 91 Sony to start delivery of home TV recorders in 8 weeks

Sony Corp. of America has en- ceiver, is priced at $995. A walnut has yet to deliver them to Japanese tered a serious bid for the home TV cabinet model with a time clock consumers. Sony officials said that tape recorder market and expects that automatically presets recording the company is timing the sale in to be selling its Videocorder at a of a program while the owner is both countries for about the same rate of a "couple of thousand a away from home sells for $1,250. A period. The Japanese version sells month." camera -microphone kit for use with for about $750. The new recorder was shown in the recorder also is available at $350. Several models were shown in op- this country for the first time last The machine parts and assembly eration at Sony's Fifth Avenue dis- week at a demonstration in New are Japanese though the walnut cabi- play center. The playback of both York, and, according to Sony's time- nets are made in this country along pictures taken by the live camera at- table, the machine should be ready with the final assembly. Sony last tachment and those telecast by local for delivery in quantity in about November introduced a home re- stations on regular channels ap- eight weeks. corder in Japan that is packaged dif- peared to be of acceptable quality The machine, which includes the ferently -the TV set and recording for home viewing. recording unit and a 9 -inch TV re- unit are separated physically -but The recorder uses a revolving head in a slow -speed system. The one- inch wide tape has a speed of 71/2 inches per second and the recorder uses 7 -inch reels for an hour of continuous recording. A 30 -inch tape reel is priced at $21.95, and a one - hour tape reel at $39.95. Sony man- ufactures the tapes which can he erased, spliced and edited. Sony noted that its equipment can record any picture shown on the TV screen and that a color picture will be recorded in black- and -white. "Home movies" are possible with the use of the camera kit. The recording, of course, can be played back immediately. This feature is con- ventional with home video recorders zither already announced or in development. Though the two-head rotary recording system uses principles similar to those in professional machines, the Sony home recorder is not designed for in- studio use by broadcasters.

FCC fines WKLW (FM) of $500 for numerous and repeated rule erator's license, and have daily inspec- violations. The infractions charged by tion of the station's transmitting equip- WKLW(FM) Grand Rapids, Mich., the agency include failure to employ ment. was notified by the FCC last week that a first -class operator, have an operator it had incurred an apparent liability on duty at the transmitter, post an op Deadline for land mobile comments extended R. C. CRISLER & CO., INC. The FCC has been urged to permit BUSINESS BROKERS FOR TV & RADIO PROPERTIES field tests to determine once and for LICENSED SECURITIES DEALERS all the propriety Of land mobile radio UNDERWRITING - FINANCING services sharing both adjacent and co- r channels with TV and FM broadcasting CINCINNATI - services. Richard C. Crisler, Paul E. Wagner, Alex Howard The recommendations, filed June 4 in 5th /3rd Bank Building, phone 381 -7775 response to the commission's inquiry NEW YORK - into the feasibility of interservice shar- 733 Third Avenue, Suite 2105, phone MUrray Hill 7 -8436 ing of spectrum space, were submitted by AT&T, the Special Industrial Radio TUCSON - Service Association, and the National Edwin G. Richter, Jr., 515 Arizona Land Title Committee for Utilities Radio (BROAD- Building, phone 622 -3336 CASTING, May 17 et seq.). The three organizations, in separately

92 (EQUIPMENT & ENGINEERING) BROADCASTING, lune 14, 1965 "Miss Conway stays, the media files stay - but get your own Standard Rates.. . mine move upstairs with me!"

Upstairs, downstairs, everywhere SRDS is used YOU ARE THERE selling by helping people buy

Another exclusive exposure opportunity for Service -Ads in SRDS STANDARD RATE & DATA SERVICE, INC.

BROADCASTING, June 14, 1965 93 filed petitions, said that "only through (ch. 48), Burlington, N. J., which is announced it had placed an order for the availability of additional spectrum scheduled to go on the air Sept. 1. nearly $250,000 for live studio cameras space on an exclusive basis" can further Equipment includes a color mobile and other color equipment from RCA. advances and the elimination of fre- studio that has two transistorized live The move to make KFDX -TV 100% quency congestion in the land mobile color cameras and a color TV tape re- color will be in stages: equipping the services be achieved. corder, also employing transistors; a station's two video tape recorders by In a separate action, the FCC ex- 55 -kw UHF transmitter and the RCA August; replacing present color film tended the comment deadline on the pylon -type broadcasting antenna that and slide equipment with more modern inquiry from June 3 to July 15. will be erected on a 1,100 -foot tower versions, expected by November; instal- permitting 1 million watts of effective lation of two highly advanced live stu- radiated power. The equipment also dio cameras ($75,000 each) in the first Three stations order includes four compact recorders, addi- quarter of 1966, and conversion of tional black- and -white studio cameras, station's mobile unit to color by the RCA color gear a color film chain and a switching sys- fall of 1966. Kaiser Broadcasting Stations has pur- tem as well as portable microwave sys- W1rN -TV (ch. 7) Greenville -Wash- chased from RCA more than $1 million tems. The station's studios are in Phil- ington, N. C., has ordered more than worth of studio and transmitting equip- adelphia. $100,000 in new local color equipment ment for both color and black -and- Also last week: from RCA. WITN -TV's present equip- white transmission for its WKes(TV) KFDX -TV (ch. 3) Wichita Falls, Tex., ment is to be replaced later this year.

FINANCIAL REPORTS

Doyle Dane Bernbach billing figure for the same period last Color TV will set year. billing up 23.6% Net income, the company reported, new records for Zenith climbed 22.9 %. The growth in billing was attributed to clients, Doyle Dane Bernbach Inc., New new new prod- Even though the sales and earnings ucts and York, last week reported record billing increased advertising appro- records of Zenith Radio Corp. have priations from of $60,729,358 in its semi -annual report existing clients. been beaten repeatedly each year now For the period ended April 30: for the period ended April 30. The total for several years, they will tumble once represented a 23.6% increase over the 1965 1964 again for 1965 thanks in large part to Net income per share $1.06 $0.87 Net income 1,066,632 868,095 the success of color TV, Zenith Presi- Gross billings 60,729,358 49,117,673 dent Joseph S. Wright told the Invest- ment Analysts Society of Chicago last Triangle revises Conn. week. He predicted records once again WORLD'S BEST for the year's second quarter and the AUTOMATIC TAPE CATV financial data first six months. BROADCASTING UNIT Mr. Wright said Zenith expects to New Haven TV Cable Co. submitted sell a combined total of 2 million color a new 10-year financial projection as and monochrome TV sets this year and make another "all -time record for any MARK Il CAROUSEL the cross -examination phase of Connec- ticut Public Utility Commission's com- company in our business." The industry None like it. True munity antenna TV hearing resumed in as a whole will sell 2.25 million color automatic advance sets in 1965, he estimated, providing programming. Hartford on June 7. The firm, a wholly Plays 24 cartridges. owned subsidiary of Triangle Publica- the color tube shortage isn't too severe. Random or tions Inc., hopes to serve the metro- sequence. politan New Haven area. H &B American's income Charles A. Andrews, Triangle controller, explained the differences in the II up but profit slips MARK new projection as compared to one sub- RECORD CENTER mitted earlier. He said that the primary H &B American Corp. said last week Tapes cues and adjustments were made in anticipated that revenue increased $591,728 or messages with income figures, down about 30% from highest quality. Re- 17% during the first nine months of the original overly optimistic estimates; liable; dependable. fiscal 1965 ending April 30. Harold R. in the connection charge which first Sugerman, vice president of finance and was to be charged as an expense but treasurer of the community antenna MARK II under the new plan is to be capitalized, television operator, said that net income PLAYBACK UNITS and in the depreciation figures. was down $58,610 from the same period Mr. Andrews also pointed Instantaneous out that last year. He added that depreciation, the new projection a airing of top reflects cost per amortization and interest principally quality messages. mile of about $4,000, revised down- on the long term debt rose by $210,841. Completely ward from the original estimate of For the first nine months dependable. $4,750. ended April Write or call: 30: John L. Collins, counsel for Com- 1965 1964 munity Television Systems Inc., another Earnings per share 0.06 Revenue 4.136,050 3,544,322 New Haven area applicant, challenged Net income 167,883 257,935 both the practice of capitalizing con- Shares outstanding 2,582,192 2,582,192 .No provision for federal income taxes 109 ce i.Mxoo t[IM[ nection costs and the $4,000 per mile ,i iíiáliiisia rui MS ( required because of operating loss carried construction figure. forward.

94 BROADCASTING, June 14, 1965 FATES & FORTUNES__

BROADCAST ADVERTISING Bob Sande, head of his own commer- Prem Kapur, assistant sales manager cial production firm, Robert Sande Inc., of special projects at H -R Television James E. Kleid, VP, has joined Hixson & Jorgensen, Los An- Inc., New York, named assistant sales member of account geles, in newly created post of execu- manager of eastern stations, that city. team, named VP, man- tive broadcast producer. Barbara King Van Horn, formerly agement supervisor on George H. Hartman Jr., formerly with sales presentation writer at ABC -TV Liggett & Myers To- & Adams, New York, named sales promotion spe- bacco Co. account at MacManus, John Chicago, cialist at WRUL New York. international J. Walter Thompson, joins Earle Ludgin & Co. there as ac- short wave broadcasting station. New York. count executive. R. D. Aikins, formerly with Foote, Mr. Kleid Don Forbes, pro- Cone & Belding, joins Clinton E. Frank ducer- director for Ben- Inc., Chicago, as copywriter and client & Los Angeles, named west ton Bowles, contact. coast director of TV programing for Gardner Advertising Co., Los Angeles. Jerome Lansner, editor in Wynn Cannon, VP and co -owner of senior New York Washington Feltis, Dove, Cannon Inc., Seattle ad- and vertising agency, named assistant gen- offices of National As- sociation of Broadcast- eral sales manager of KIRO -TV, that city. Mr. Geoffroy Mr. Gellert Mr. Cannon had previously been co- ers Code Authority, Charles H. Geoffroy, named manager of owner and commercial manager of Edward B. Gellert Washington office of KUEN Wenatchee, Wash., until joining and Roby Harrington agency in 1960. TV code. T. Norman Ill, account supervi- Trewett, on TV code Mr. Lansner have been named William D. Magnes, executive VP of sors, monitoring staff, named supervisor of VP's of Young & Rubi- Robert M. Gamble Jr. Inc., Washing- monitoring. Mr. Lansner joined code in cam, New York. ton advertising agency, and former ac- April 1963 after three years as com- count executive at Doherty, Clifford, Del Nodine joins mercial and program editor in broadcast Steers & Shenfield Inc., New York, Mr. Harrington Rose -Magwood Pro- standards department of NBC. Mr. opens William Magnes Advertising Inc. ductions of California Trevvett joined monitoring staff in Oc- at 1741 DeSales Street, N. W. Washing- as commercial producer. tober 1963. ton. Tom Maples, sales representative at Ernest R. Ham Jr., account executive, Eric Johnson, with WATT -TV Atlanta, KYW-TV Cleveland, named to similar Kenyon & Eckhardt, New York, named for seven years, named account execu- post at KPtx(Tv) San Francisco. account executive, Chirurg & Cairns, tive at WSB- AM -FM, that city. It was erroneously reported that Mr. Johnson joined WSB -TV (BROADCASTING, June 7). Vera Brennan, formerly in broadcast media department at Sullivan, Stauffer, ROHN Colwell & Bayles, New York, named media buyer at Doyle Dane Bernbach, TOWERS same city.

Pat Moekle, with Fuller & Smith & "STAND UP Ross, Los Angeles, joins Guild Bascom & Bonfigli Inc., that city, as account ex- to Hurricane Hilda! ecutive. Mrs. Ronnie Schuler, television A series of ROHN micro -wave production traffic and network coordi- towers, used on Shell 011 Com- nator at Young & Rubicam, Los Angeles, pany offshore platforms near the joins GB &B as traffic manager and office Louisiana coast, took on the full administrator. Selwyn Tauber, former fury of "Hurricane Hilda" and director of Tennessee Ernie Ford Show, withstood the test! named broadcast commercial producer Designed for 50 pound windload at GB &B, Los Angeles. per square foot, these towers stood up to winds known to have C. William Watts, member of sales been well in excess of this. staff of WSAZ -TV Huntington, W. Va., For towers proved in design, en- named manager of station's newly gineering and construction, speci- opened sales office in Columbus, Ohio. fy ROHN. Complete tower, lighting kit, microwave reflector, and Gene Duckwall, VP, Foote, Cone & tower accessory catalogs and spe- Belding, Los Angeles, named VP in on request. charge of western office of American cifications available Association of Advertising Agencies, Representatives world -wide. Write- Phone -Wire for Prompt Service Beverly Hills, Calif., effective July 1. He replaces Thomas V. Mahlman, assist- ROHN Manufacturing Co. ant VP, who resigned May 15 to join Box 2000, Peoria, Illinois Corporate Communications Co., Los Phone 309 -637-8416 - TWX 309- 697 -1488 'World's Largest EXCLUSIVE Manufacturer of Towers; designers, engineers Angeles, as account executive (BROAD- and installers of complete communication tower systems.' CASTING, May 10).

BROADCASTING, June 14, 1965 95 Boston. William F. Burnham, produc- Cameron A. Higgins, account execu- Warren B. Beardow, salesman, WBBM- tion manager, Zimmer -McClaskey- Lewis, tive, elected VP and named to new post TV Chicago, named radio sales manager, Louisville, Ky., named production man- of data processing coordinator at Ted Adam Young Inc., Chicago. Cornelius ager, C &C Hartford, Conn. Bates, New York. Kennedy, salesman with Continental Jan Tangdelius and John Kemper Rudolph Maffei, Broadcasting, New York, joins Adam York sales staff. Robert L. become VP's of Geyer, Morey & Bal- media director in New Young's New lard, Chicago, with merger of Fulton, York office of Gard- Young, account executive, KPAT Ber- Morrissey Co., there, with Geyer. Mr. ner Advertising since keley, Calif., joins TV sales staff, Adam Tangdelius has been president and Mr. January 1964, pro- Young, San Francisco. Kemper was VP of Fulton whose ac- moted to VP for me- Donald M. Smith Jr., marketing con- counts and staff move to Geyer office dia there. In new post sultant, named VP in planning division, at 645 North Michigan. he will coordinate me- McCann- Erickson, New York. dia operations of William Ogilvie, president, Mead Mr. Maffei James Russell, VP in charge of mar- Johnson (Puerto Rico) Inc., and gen- agency's New York keting for Bernard M. Kahn Manage- Earl B. Hotze eral manager for Caribbean area of and St. Louis offices. ment Consultant Co., named merchan- Mead Johnson International, named gen- continues as media director of Gardner dising director and account supervisor for 10 years eral manager and executive VP of at St. Louis. Don Forbes, for Bauer -Tripp -Foley Inc., Philadelphia producer- director with Hollywood office Vladimir, Norman, Craig & Kummel advertising and public relations firm. Inc., Puerto Rico. He succeeds Andrew of Benton & Bowles, joins Gardner's office as program director. Donald A. Schindel, controller- treas- N. Vladimir, VP and stockholder of par- Hollywood urer and a director at Pride Papers - takes international super- ent firm, who Aaronson Bros., wholesaler and con- visory & post at Norman, Craig Kum- verter of papers, named to accounting mel Inc., New York. department at Peters, Griffin, Wood- Walter C. McGovern, in creative and ward, New York. work & Smith & Ross contact at Fuller Nadeen Peterson, VP and group cre- and Hockaday Associates, both New ative director at Tatham -Laird Inc., New York, named VP and account super- York, named copy supervisor for new visor at The Zakin Co., that city. line of Clairol cosmetics at Foote, Cone Wesley C. Cameron, advertising man- & Belding, that city. ager, Ingram Paper Co., elected presi- Walter W. Dorrell Jr., account execu- dent Advertising of An- Mr. Shem Mr. Gorey of Club Los tive for Blair Television in St. Louis geles for 1965 -66. officers: 1st Other and Boston, named to similar post at VP, Vance Stickwell, Los Angeles H -R Television Inc., New York. Times; 2nd VP, Lionel Ormsby, Ham- mer & Ormsby Advertising; treasurer, Frank Hovore, promotion manager at Emerson M. Johnson, Bank of America, KFWB Los Angeles, named account ex- and secretary, Nancy Fritz, MacManus, ecutive at Harvey Pool Advertising, that John & Adams. city. Gerald E. Eggert, marketing manager, Robert Poiler, sales manager of WALT Tampa, Fla., named commercial man- Holmes and Harver, Los Angeles engi- Miss Colbert Mr. Roach neering and construction firm, joins Hal ager of WSKP Miami. Stebbins Inc., Los Angeles, as account New Chicago agency Bob Doud, commercial film producer supervisor. for Wilding -Fedderson Inc., Hollywood, Formation of Erwin Wasey- James Leiker, writer -producer at An- named VP and manager of newly new -person derson- McConnell Advertising Agency, Chicago Inc., four opened New York office of WFI. Midwest creative, problem -solving Los Angeles, joins Hollywood office of agency group similar to Interpub- BBDO as commercial producer and program supervisor. lic's Jack Tinker and Partners in New York, was announced last Walter L. Olesen, week (see page 39). Company will director of marketing comprise Carl Shem, executive for Pharmedica Lab- VP in charge, and Tom Gorey, oratories Division of June Colbert and William Roach, Johnson & Johnson, VP's. Jack McComb was named New Brunswick, N. J., office manager in charge of ad- named director of administration. Mr. Kuffel Mr. Arend vertising and sales pro- Mr. Shem was VP- account su- Thomas E. Arend, director of com- motion operations for & production, C. Mr. Olesen pervisor at Needham, Harper mercial and Wilton Kuf- corporate advertising Steers, Chicago. Mr. Gorey was fel, director of research in San Francis- division of Xerox Corp., Rochester, VP and executive art director at co office of Foote, Cone & Belding, N. Y. Thomas L. Saffen and William NH &S. Miss Colbert was director named VP's. N. Hesketh named managers of sales of new products for Helene Curtis promotion department and advertising Industries and earlier creative su- Peter Geer, executive VP, elected services department respectively. pervisor on Alberto -Culver for president of Geer, DuBois & Co., New BBDO. Mr. Roach was VP -re- York agency, succeeding Solon Geer, Bernie Baker and John Stewart, both named chairman of board. formerly with Jam Handy Organization, search director, central division Detroit, open their own TV -radio and Erwin Wasey, now part of Inter - William H. Buckman, account execu- film commercial packaging firm in Chi- public. New firm will be located tive at Earl Ludgin & Co., Chicago, cago at 156 E. Superior; phone: DE 7- at 919 N. Michigan Avenue. named account executive at Young & 1015. Rubicam, that city.

96 (FATES & FORTUNES) BROADCASTING, lune 14, 1965 Joe Franzgrote, account executive at representative in Southeast. His future wrvo(TV) Rockford, Ill., named sales plans have not been announced. Deputy director named manager of wcEE(TV) Freeport -Rock- Raymond J. Cheney, sales manager ford. David S. Pollen, associate since of WSNY Schenectady, N. Y., named VP Bill Revy, account executive at Gill- 1960 with management consult- and general manager of WALE Fall Perna Inc., New York, joins Continental ing firm of Booz, Allen & Hamil- River, Mass., succeeding Milton E. Mit- Broadcasting, that city, in similar ca- ton, appointed FCC's deputy exec- ler, former president and general man- pacity. utive director, post he helped ager, recalled to U. S. Air Force. create in late 1961 when FCC Edward G. White, account executive Sheldon P. Siegel, station manager commissioned BA&H to reorgan- at Henry J. Kaufman & Associates, of KAET(TV) Phoenix noncommercial, Washington, named VP and senior ac- ize operations (BROADCASTING, named general manager of WLVT(TV) count executive at George T. Petsche Feb. 5, 1962). Mr. Pollen, 36, Allentown, Pa., noncommercial. Advertising, that city. served at BA &H as senior institu- tional consultant specializing in Charles J. Carr, with accounting firm Douglas M. Auerbach, with sales de- organization and administration of of Lybrand, Ross Bros. & Mongomery, partment of S. C. Johnson & Co., named governmental, educational and Boston, named assistant to controller of business manager of Ohio Stations Rep- public service agencies. WNAC- AM -TV, that city. Bernhard Ax- resentatives Inc., Cleveland. ner, plant manager of Holton Products in Stamford, Conn., named personnel Jerry Samuelsohn, radio-TV producer and office administrator of WNAC- AM -TV. at Wermen & Schorr, New York, named sales manager at WGBB and Murray C. senior producer of radio -TV at Daniel Evans, formerly sales manager, named & Charles Inc., that city. assistant general manager, wons. PROGRAMING Fred Grebstadt, with Detroit office of Ed Sheppard, program manager of Rege Cordic, for J. Walter Thompson, joins CBS Radio WSIX -TV Nashville, named general man- past 11 years morn- Spot Sales as account executive there. ager of wwGM, that city. ing man at KDKA Pitts- Charles N. Blakemore, VP and assist- William Lynch, with ABC Sports. burgh and whose pro- ant creative director at Compton Ad- named assistant general manager of motions and zany vertising, New York, named creative di- wLwT(Tv) Cincinnati. stunts have attracted rector. national attention, is Hugh E. Johnston, general sales man- to be morning man Milton K. Harkrader Jr., product manager of WLUK -TV Green Bay, Wis., at KNx Los Angeles. ager for Code 10 hair tonic at Colgate - named station manager of wouz, that Mr. Cordic He will succeed Bob Palmolive Co., New York, and Peter R. city. Crane, who relinquishes post after eight Watts, account representative at J. Wal- Robert H. Huston, ter Thompson, New York, named ac- director of public count executives at Foote, Cone & relations and Belding for General Foods and Menley advertising, Ameco. Phoenix - & James accounts, respectively. based community an- Joseph L. Tully, director of radio-TV tenna television man- FREE for John C. Dowd Inc., Boston, named ufacturer and fran- VP and account executive at Hicks. chise owner, has re- Greist & O'Brien Inc., that city. signed to become di- GATES Huston Jerry Velona, eastern sales manager of rector of corporate KBLA Burbank, Calif., promoted to gen- relations of Cox Broadcasting Corp. at CATALOG! eral sales manager. Atlanta headquarters. Appointment is at corporate level of diversified Cox op- CATV MEDIA erations, including broadcasting, operations and microwave systems. William A. Musser, assistant to VP, Victor C. Diehm, president and gen- Susquehanna Broadcasting Co. (WSBA- eral manager, wAZL Hazleton. Pa.. re- ço M"oti,.-..aW7ó>a AM-FM -Tv York, Pa.), named general elected to ninth one -year term as chair- manager of wosB Freeport, N. Y. man of Mutual Affiliates Advisory Aaren L. Osipow, sales manager, weac- Council. Ed Breen, president, KVFD AM-FM Patchogue, N. Y., named local Fort Dodge, Iowa, elected vice chairman; Keith Munger, president and general manager, KcoK Tulare, Calif., sec- NBC News appointments retary, and William A. Lee, president, WCFL Chicago, treasurer. In major changes at NBC News Ian W. Wheeler, educational television announced last week: Robert specialist in Department of Health, Edu- New 224 -page hard -bound catalog Northshield, general manager, cation and Welfare, Washington, named covers Gates advanced SSB and com- NBC News, named executive pro- station manager of Washburn Univer- munication transmitters recently in- ducer of The Huntley- Brinkley sity ETV, channel 11 in Topeka, Kan. troduced to the world market. Write Report; Donald Meaney, director today on your company letterhead. of news programs succeeds Mr. Al Laval, manager of KXEL -AM -FM Northshield, and Reuven Frank, Waterloo, Iowa, named VP of KXEL executive producer of Huntley - Broadcasting Co. GA TES Brinkley Report, will produce ac- Charles Drew, with National Asso- GATES RADIO COMPANY tuality programs for NBC News. ciation of Broadcasters' station relations A Subsidiary of Hanit -In /Myer Corpora/rot 123 Hampshire Street Quincy. Illinois 43302. U.S.A. staff since October 1962, resigns as field

BROADCASTING, June 14, 1965 97 Joe Wilson, announcer for Champion- ship Bowling, named sports director for WSBT stations make personnel changes WFLD(TV) Chicago, scheduled to go on air in late summer or early fall. Arthur O'Neil, stations. Jerome Bleck was named general manager of national sales manager for radio -TV Ralph Phillips, program director of WSBT -AM -TV South while Robert McDermott becomes WFBR Baltimore, named to similar post Bend, Ind., pro- regional sales manager and James at WBAL, that city. moted to newly Freeman becomes local commercial John T. Dugan has been signed by created position of manager. Norbert (Skip) Gassen- NBC productions to write pilot script electronic media smith, promotion manager, was for new TV series about West in post - assistant to Frank- named program director, replacing Civil War era. lin D. Schurz, Walter A. Sweitzer who becomes Mr. O'Neil Bob Kaufman is developing comedy president of sta- public services director. Justin R. series, Officer, You Dropped Your tions' parent firm, South Bend Trib- Meacham, production director, suc- Purse, for Jay Ward Productions, une. Mr. O'Neil will concentrate ceeds Mr. Gassensmith as promotion planned for 1966 -67 season. on group's entry into field. Warren manager. Other WSBT station ap- G. Wheeler Jr. becomes acting gen- pointments: Roland A. Kelly, news Ben Bard, actor, drama coach and eral manager of WSBT stations in director, and Joe Pate, sports direc- head of drama speech studio in Beverly addition to present duties as Trib- tor. Mr. Kelly succeeds Robert W. Hills, Calif., has formed Bar -Mer-Mar une general manager. Wilbur Darch, Hoyt who joins WISH Indianapolis Productions, to produce TV series, wsBr commercial sales manager, be- and Mr. Pate replaces Donald L. These -Our Heroes. comes assistant general manager of Criqui who joins WCBS-Tv New York. Gerard J. Kelly Jr., field representative in broadcast division of Associated Press, named assistant to VP for domestic years to assume lead role in Hogan 's George Logan, farm service director syndication at ABC Films, New York. Heroes on CBS-TV this fall. Date of at WLW Cincinnati, named farm direc- Paul Pearson, of station Mr. Cordic's change to xxx is unsettled tor at WIBM- AM -FM -TV Topeka, Kan., manager due to contractual arrangement with replacing Wilbur Levering, named assist- clearance for ABC Radio, named regional manager Westinghouse Broadcasting Co. (KDKA). ant VP for agricultural services at Mer- of station relations. chants National Bank of Topeka. Gerald Sommer, member of station William C. Ross, radio operations Charles Ross, associate farm director clearance department, replaces Mr. Pear- manager of WAVY Portsmouth, Va., son. Both will have offices in New named program director. of WtBW stations, named manager of news, farm and sports information. York. Carl Miller, with Charles R. Allen, operations manager Seven Arts Associ- Phil Conway, east- for KAET(TV) Phoenix, noncommercial, ated, named western ern division manager, named program director and executive ABC division manager, Films, New producer at WLVT -TV Allentown, Pa., Warner Bros. TV di- York, joins sales de- noncommercial, not yet on air. vision, San Francisco. partment MCA-TV He succeeds William Ltd., Cleveland, to Yvonne Daniels, former late night disk P. Andrews, resigned. work in sales area jockey on WYNR Chicago (now wNus), from Detroit to Al- joins WCFL there as post -midnight per- Mr. Miller Perry C. Cooper, bany, N. Y. sonality. formerly music li- Mr. Conway brarian and producer -director, WINS S. Charles Snyder, James O. Marlowe, program director New York, named disk jockey, WKGP floor director and producer- director at and station manager of wRLP(TV) Binghamton, N. Y. KING -TV Seattle, named program oper- Greenfield, Mass.- Burlington, Vt.- ations manager. Keene, N. H., named program director Julio Fernandez, with WCKT -TV Mi- of wwLP(TV) Springfield, Mass., both ami and associated with Sports Network Hal March and Howard Duff, radio - Springfield Broadcasting stations. Inc. in sports originations, joins TV TV actors, named alternating directors producer- director staff of wFBM-Tv In- of Camp Runamuck, now in production Art Simmons, announcer -newscaster dianapolis. for NBC -TV's fall season. at WTVL Waterville, Me., named announcer and continuity director at WEMJ Laconia, N. H. Chuck Barris, director of daytime pro- More than a decade o/ Constructive Service graming for ABC -TV's western division, has formed Chuck Barris Productions to create, develop and package TV proper- to d roadcasters and the O,roadcasiing 9nd'ustrty ties both for network and syndication. CBP is at 9507 Santa Monica Boulevard, Beverly Hills, Calif. Telephone: Crest- view 4 -6705. HOWARD E. STARK Pam Polifroni, in charge of casting live shows and pilot films at ABC -TV Brokers -Consultants Hollywood, appointed associate casting director at CBS-TV Studio Center, Hol- lywood. 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0405 Joe D'Agosta, casting director formerly with CBS -TV and MGM -TV,

98 BROADCASTING, June 14, 1965 joins MGM -TV as casting director for succeeding Jim Polk, who moves to Voyage to the Bottom of the Sea, which Milwaukee bureau as writer. in fall begins its second season on ABC - Ken Beckley, chief news editor at Only on TV, and Lost in Space, premiering WTHI -TV Terre Haute, Ind., named re- CBS -TV. Irwin Allen, executive pro- porter- editor at WLOS -TV Asheville, also named ducer of both series, has N. C.- Greenville- Spartanburg, S. C. JERROLD George Swink as post -production supervisor of Lost in Space, in addition to Barney Miller, director of news oper- s continuing in same capacity for Voyage. ations at KNx Los Angeles, named chairman of California Associated Press Tel- Mel Stuart, producer- director of The evision and Radio Association. Jess °f you Making of the President 1964 for Marlow, with KNTV(TV) San Jose, named 15 Wolper Productions and Xerox Corp., vice chairman. named executive producer of WP's 3M Specials, series of hour contemporary Ed Silverman, assistant director of years of documentaries to be shown on ABC -TV. basic news for ABC-TV named director of news and special events for WABC-TV New York. Mr. Silverman replaces NEWS David Sheffrin, who said he resigned because of "differences with station Thomas R. Curran, VP of United management" over the concept of cov- C Press International since 1946, named erage of television news. assistant general manager. Mr. Curran, manager for Europe, Mideast and Afri- experience ca, for last nine years, with offices in EQUIPMENT & ENGINEERING will there. W. London, remain Roderick Hendrik J. An- VP general man- GO FIRST -CLASS WITH THE LEADER Beaton, and business director of in- tonisse, AND SERVICES ager, succeeds Mr. Curran. Frank Tre- ternational operations IN EQUIPMENT maine, VP and manager of UPI News - at Cherry- Burrell pictures and UPI Newsfilm Inc., suc- Corp., Chicago, named ceeds Mr. as business manager. Beaton sales manager of Visu- Cliff McDowell, Pacific Coast division JERROLD al Electronics Interna- Newspictures manager, succeeds Mr. tional, division of Vis- Tremaine as CATV SYSTEMS DIVISION general manager of UPI ual Electronics Corp., Newspictures. Mr. Antonisse JERROLD ELECTRONICS CORPORATION New York. Mr. An- 15th & Lehigh Avenue Neil Boggs, Chicago NBC News cor- tonisse was manager of Visual's interna- Philadelphia, Pa. 19132 respondent, joins news staff of NBC's tional sales staff from 1961 to 1964 WRC -TV Washington. when he joined Cherry -Burrell. Allen Stout, news and sports an- Richard McKenney, engineer at KYW- nouncer for 12 years at wt.w Cincin- TV Cleveland, named technical opera- Answer nati, named to news staff of WCKY, that tions supervisor at station, succeeding Here's the city. Robert Fields, who becomes technical The Douglas Show. David H. Vance, with sports staff of supervisor for Mike To Libel Suits: Louisville (Ky.) Herald, joins Louisville Jerry A. Richards, chief engineer at bureau of Associated Press. WGTE -TV Toledo, Ohio, noncommercial, One slip of the lip, however ac- named to similar post at wLvT(TV) Al- George Zuckerhas, with Indiana bu- bring about court reau of Associated Press, Indianapolis, lentown, Pa., noncommercial. cidental, can named broadcast editor of that bureau, Cy Harley, chief engineer and opera- action -with you as the de- tions manager of KRRG Sherman, Tex., fendant in a libel suit. It can joins KMSC Houston. be costly enough to be disas- Howard C. Gronberg, with engineer- vvRtoc-zlv ing staff of NBC-TV, named manager trous. Now you can hold your of network transmission. loss on any claim to an agreed E3 f3 Harold E. (Bill) Rosson, supervisor of amount you carry yourself, new construction at Studio Center, Hol- lywood, for CBS -TV, named plant man- and let Employers Reinsur- ager of CBS Studio Center. ance handle the excess. This F. Joseph Van Popplen Jr., VP for specially designed policy pro- marketing at Signtics Corp., Sunnyvale, Calif., named president of ITT semi- vides economical protection conductors, division of International against losses due to libel, slan- Telephone & Telegraph Corp., New invasion of privacy, piracy, York. der, violation of copyright. For de-. ALLIED FIELDS tails and rates, contact:

Henry B. Plitt, president of ABC EMPLOYERS REINSURANCE Films, New York, succeeds David B. CORPORATION 21 West10th., KANSAS CITY, MO. Wallerstein as president of Balaban & FRANCISCO. 220 Montgomery A RUST CRAFT STATION NEW YORK, TK John SAN Katz Corp., Chicago, motion picture CHICAGO, 175 W. Jackson ATLANTA. 34 Peachtree, N. E.

BROADCASTING, June 14, 1965 99 theater subsidiary of American Broad- WHLI Hempstead, N. Y., resigns June 28 Griffin, Woodward, New York, died casting- Paramount Theaters. Mr. Plitt's to become relations director of Oyster June 8 in hospital in Santa Barbara, appointment becomes effective with Mr. Bay town board. Calif. Mr. Free was realtor- developer. Wallerstein's retirement in January 1966. He retired from representation business Mr. Wallerstein joined B &K in 1926 INTERNATIONAL in 1946 and moved to California. Mr. and was named president in 1957. Mr. Free formed Free & Sleininger, prede- Allan Waters, Vancouver lawyer, Plitt continues as president of ABC cessor of Free & Peters, with Cliff named president CJOR Vancouver, Films until successor is named. of Sleininger on May 15, 1932. He is B. C., succeeding Mrs. Marie Chandler, survived by his wife former Julia Scar - Annette E. .Hutterly, chief of FCC's who has sold majority interest in sta- of two sons and minutes and rules division since 1951 ritt Kansas City, tion which her late husband, George daughter. and government employe for more than Chandler, founded in 1926. She now 44 years, retired June 4. Mrs. Hutterly, owns 49% of outstanding shares, hav- Gordon Alderman, 49, director of 68, joined Federal Radio Commission ing sold 5% to Mr. Williams. Alex programing, news and public affairs at (predecessor of FCC) in 1927 as secre- Young, recently hired news director, WHEN -TV Syracuse, N. Y., died June 7 tary to late commissioner and chairman, elected to board of directors of CJOR following heart attack while attending Judge Eugene O. Sykes. Mrs. Hutterly Ltd., owners of station. meeting in Washington. is succeeded temporarily by George Reuben Hamm, with CHFM -FM Merrill F. Sproul Jr., 33, executive Boerckel, also of minutes and rules di- Cal- VP of Thomas & Sproul, New York vision. gary, Alberta, named sales manager of CHQR, that city. commercial producer, died in automobile accident near Bedford, N. Y., June FANFARE Frederick Sorrell, account executive 5. He is survived by his wife, Gloria, at Western Ontario Broadcasters, Toron- Martin A. Grove, with WMCA New son and two daughters. York, as public relations writer since to, named sales executive for new RKO 1962, named manager of public rela- General National Sales office in that Theophilis A. Nickles, 55, engineer at tions for The Straus Broadcasting Group city. WQXR New York, died June 6, following heart attack while at work. Mr. (wmcA; WALL Middletown, N. Y., and Barry Nicholls, formerly account ex- Nickles joined station in 1947. He is Radio Press International). ecutive at Cockfield, Brown, Toronto, survived by his wife, Meta, and his Harold Dunn Jr., promotion director named manager of promotion and sales brother. at WGMS -AM -FM Bethesda, Md. -Wash- development at CTV Television Net- ington, named to similar position at KLz work, that city. Ben Feiner Jr., 60, producer of Winston Churchill Valiant Years Denver. Patrick Kearns, executive at Coleman, -the and F. D. R. for ABC -TV, and VP of David Gordon, director of public re- Prentis & Varley, Bridgetown, Barbados, lations for WNEW -TV New York, named West Indies, named manager of new Lynn Farnol Group Inc., New York public relations firm, died June 7 follow- director of public relations for United branch office of Lindo, Norman, Craig & Artists TV, that city. Kummel (Trinidad) serving clients ing short illness. Mr. Feiner was signed throughout West Indies. by CBS in 1947 as television producer Nan Riley, with public relations de- and sent to Hollywood. After stints with partment of Eastern Air Lines, New DEATHS MGM, there, he returned to CBS as ex- York, named head of women's interests ecutive producer. Later he worked for department of & Carl Byoir Associates James Lamb Free, 59, founder of 20th Century -Fox TV and Screen Gems. Inc., New York. Free & Peters Inc., Chicago, which rep- He is survived by his wife, Wilhelmina, Stan Pakula, public affairs director, resented radio stations and is now Peters, two daughters and his sister.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS As compiled by BROADCASTING, June This department includes data on new of other commission activity. 3 through June 9 and based on filings, stations, changes in existing stations, Abbreviations: Ann. -announced. ant. -an- authorizations and other actions of the ownership changes, hearing cases, rules tenna. aur.- aural. CATV -community an- during that tenna television. CH- critical hours. CP- FCC period. and standards changes, routine roundup construction permit. D -day. DA- directional antenna. ERP- effective radiated power. kc-kilocycles. kw- kilowatts. LS -local sunset. mc- megacycles. mod. -modification. N -night. SCA- subsidiary communications authorization. SH- specified hours. SSA special service authorization. STA- special- temporary authorization. trans. -transmitter. EDWIN TORNBERG UHF -ultra high frequency. unl.- unlimited hours. VHF -very high frequency. vis.- visual. w- watts. .-educational. & COMPANY, INC.

New TV stations

Negotiators For The Purchase And Sale Of ACTIONS BY FCC Beverly HUIs, Calif. -Monte Mar Broad- Radio And TV Stations CATV casting Inc. Granted CP for new TV on UHF channel 26 (542 -548 mc); ERP 19.6 kw Appraisers Financial Advisors vis., 3.89 kw aur. Ant. height above average terrain 2,460, above ground 80 feet. P.O. address 8530 New York East 42nd New York 17, N. Y. Wilshire Boulevard, Beverly -60 St., MU 7 -4242 Hills. Estimated construction cost $335,000: West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5.3164 first year operating cost $300,000; revenue $360,000. Studio Washington -711 14th St., N.W., Washington, D.C. DI 7 and trans. locations both -8531 Santa Barbara, Calif. Geographic coordinates 34. 29, 16,, north latitude, 119° 41' 22, west longitude. Type trans. RCA TTU -2A, type ant. RCA TFU -30J. Legal counsel Welch

100 BROADCASTING, lune 14, 1965 and Morgan, consulting engineer George C. ciates Ltd. Changed from WSTS. Rhinelander, Wis. - Oneida Broadcasting Davis and Associates, both Washington. WHYZ Greenville, S. C. -Fleet Enter- Co. Granted CP for new FM on 107.9 mc, Principals: Al Lapin Jr., Jerome M. Lapin, prises. channel 300, 25.1 kw. Ant. height above Irving Al Lapin (each 30 %), Daniel Harri- KDOX Marshall, Tex. -Gemini Enter- average terrain 300 feet. P.O. address Box son and Irving A. Bernstein (each 5 %). prises. 738, Rhinelander. Estimated construction cost Principals through Jall Broadcasting Inc., $29,224; first year operating cost $4,870; reve- are applicants for channel 26 in San Fran- New FM stations nue $15,600. Principals: James Cleary and cisco, and through Marbro Broadcasting Inc., Clyde Estabrook (each 50 %). Oneida Broad- are applicants for channel 18 in San Bernar- ACTIONS BY FCC casting is licensee of WOBT Rhinelander. dino, Calif. Action May 26. Action 8. Spencer, Iowa -Iowa Great Lakes Broad- June Jacksonville, Fla. -Duval Television Corp. casting Co. Richland Center, Wis.-Richland Broad- TV on UHF channel 30 Granted CP for new FM on 107.7 Granted CP for new mc, channel 299, 100 kw. Ant. height above casting Corp. Granted CP for new FM on (566 -572 mc); ERP 280 kw vis., 50 kw aur. 311.5 100.9 mc, channel 285, 3 kw. Ant. height 98 feet, average terrain feet. P.O. address Box Ant. height above average terrain 631, Spencer. Estimated construction cost above average terrain 241 feet. P.O. address above ground 129 feet. P.O. address 1005 2111 Bohman Drive, Richland Center. Esti- Florida Title building, Jacksonville. Esti- mated construction cost $16,100; first year mated construction cost $418,000; first year operating cost $1,000; revenue $1,000. Prin- operating cost $300,000; revenue $360,000. cipal: Hala D. Peebles (100 %). Richland Studio and trans. locations both Jackson- Broadcasting is licensee of WRCO Richland ville. Geographic coordinates 30° 19, 20. Center. Action June 7. north latitude, 81° 40, 17. west longitude. ETV fund grants Type trans. RCA TTU -10A, type ant. RCA TFU -30J. Legal counsel Welch and Morgan, Existing FM stations consulting engineer George C. Davis, both Following grants for educational I. Peek (20 %), television have been announced by NEW CALL LETTERS ASSIGNED Washington. Principals: Scott Department of Health, Education and Alvin Lehman (13.35 %), Henry Kramer, Welfare: WCNH -FM Quincy, Fla. Big Bend David A. Watts, H. George Carrison, Norman Broadcasting Corp. - P. Freedman and Gilbert C. Palmer (each Tacoma, Wash.-Tacoma School 13.33 %). Principals have various nonbroad- District No. 10. $110,434 to expand fa- o WNDY(FM) Crawfordsville, Ind. - cast business interests in Jacksonville and cilities of KTPS -TV Tacoma; total Wabash College Radio Inc. Changed from vicinity. Action June 8. project cost $147,245. WBBS(FM). West Lebanon, N. H. Upper Valley Pullman, Wash. - Washington e KUWS -FM Newton, Iowa -Charles L. Television Broadcasters Inc.- Granted CP for State University. $88,253 to expand and Mildred B. Hamilton. new TV on UHF channel 49 (680 -686 mc); facilities of KWSC -TV Pullman; total WMKY -FM Morehead, Ky.- Morehead ERP 0.912 kw vis., 0.092 kw aur. Ant. height project cost $117,671. State College. above average terrain 269 feet, above ground Lincoln, Neb.- Nebraska Educa- e WJML(FM) Petroskey, Mich. - John 149 feet. P.O. address 14 Main Street, West tional Television Commission. $100,- Harrington. Lebanon. Estimated construction cost $53.- 000 to activate channel 16 in Omaha: School Dis- 900: first year operating cost $14,848; rev- total project cost $215,949. KBFL(FM) Buffalo, Mo.- No. 1 Dallas county. enue $18,000. Studio and trans. locations trict both West Lebanon. Geographic coordinates WEHH Elmira, N. Y.- Elmira Heights- 43° 39, 19. north latitude, 72° 17' 43. west Horseheads Broadcasting Co. longitude. Type trans. GE TT -24A, type ant. WSRC -FM Durham, N. C.-Carolina Ra- Coel CO -10SW. Legal counsel Martin E. dio of Durham Inc. Firestone, Washington; consulting engineer $42,983; first year operating cost $15,000; N. Sta- Townsend Associates, Springfield, Mass. revenue $20,000. Principals: Ben B. Sanders E WFSC -FM Franklin, C. -Radio Principals: Nelson A. Crawford (40 %), Don- (80.4 %), William R. Sanders, Charles B. tion WFSC Inc. ald L. Muller (40 %) and Helen E. Crawford Sanders and Louise C. Sanders (each 6.25 %). WLGN-FM Logan, Ohio-Logan Broad- (1 %). Mr. Muller is owner of electronic Iowa Great Lakes is licensee of KICD casting Co. supply company in White River Junction, Spencer. Action June 7. WOYE -FM Mayaguez. P. R. -Ultra High Vt. Action June 9. Maysville, Ky. - Standard Tobacco Co. Fidelity Corp. Granted CP for new FM on 95.9 mc, channel 240, 3 kw. Ant. height above average terrain Existing TV stations 211 feet. P.O. address Radio Station WFTM Ownership changes Maysville. Estimated construction cost $13,- ACTION BY FCC 837; first year operating cost $5.000; revenue ACTIONS BY FCC $7,000. Principals: Charles P. Clarke and in opinion and order. By memorandum James M. Finch Jr. (each 50 %). KLOC Ceres, and KLOC -TV Modesto, both commission denied petitions by Chronicle Standard California- Granted assignment of license Land Co. for Tobacco is licensee of WFTM Maysville. Publishing Co. and Crocker Action June 7. from Corbett Pierce and Chester Smith d/b reconsideration of Feb. 10 action which re- Place, La. -222 as Redchester Broadcasting Co., to KLOC considered and granted without hearing. La Corp. Granted CP for Broadcasting Inc., owned by Messrs. Smith American new FM on 92.3 mc, channel 222, 100 kw. but with condition, application by Ant. height above average terrain 426.5 feet. and Pierce. No financial consideration. Con- Broadcasting- Paramount Theaters Inc. to in- P.O. address c/o Sidney J. Levet, Drawer B, tingent on grant of above procedure, trans- crease height of ant. on Mt. Sutro of KGO- Garyville, La. Estimated construction cost fer of control will be sought of licensee TV San Francisco. Crocker Land Co. owns $51,312; first year operating cost $48,000: corporation, KLOC Broadcasting Inc., from land on Mt. San Bruno on which Chronicle revenue $50,000. Principals: Sidney J. Levet Messrs. Smith and Pierce (each 50% before) Publishing Co. proposes to increase ant. III, Loren M. Levet, Lester J. Millet Jr., to Mr. Smith (51% after) and Mr. Pierce height of latter's KRON -TV San Francisco. Judy B. Millet, Michael R. Monica and (5% after). Consideration $135,000. Action Action June 4. Nancy B. Monica (each 16.66 %). Mr. Levet June 7. ASSIGNED is engineer employed by E. I. du Pont, Mr. WVUE(TV) New Orleans- Granted trans- NEW CALL LETTERS Millet is tax assessor and Mr. Monica owns fer of control of licensee corporation, New WUSF -TV Tampa, Fla.-University of Monica Amusement Co. Action June 4. Orleans Television Corp., from Joseph A. South Florida. Pontotoc, Miss. Pontotoc Broadcasting Paretti, Frank B. Ellis, William G. Aly, - E. Martin, John WACS -TV Dawson, Ga.- Georgia State Co. Granted CP for new FM on 96.7 mc, Richard J. Carrere, George channel 244A, 3 kw. Ant. height above aver- E. Pottharst Jr. (each 6.67 %) and others, to Board of Education. age terrain 300 feet. P.O. address Box 240, Screen Gems Broadcasting Inc., owned by WABW -TV Pelham, Ga.- Georgia State Pontotoc. Estimated construction cost $15,- Screen Gems Inc., A. Schneider, president. Board of Education. 257; first year operating cost $8,000; revenue Consideration $4.8 million. Columbia Pic- WLVT -TV Allentown, Pa.-Lehigh Val- $10,000. Principals: Lee H. Thompson (55 %) tures Corp. owns 89% of Screen Gems Inc., ley Educational Television Corp. and W. S. Bridges (45 %). Pontotoc Broad- which owns Screen Gems Broadcasting casting owns WSEL Pontotoc. Action June 7. Corp., licensee of KCPX- AM -FM -TV Salt Existing AM stations ACTIONS BY FCC KBOA -AM -FM Kennett, Mo.- Granted re- 1735 Desales Street, N.W. newal of licenses. Commissioner Cox dissented. Action June 9. II roaiIcastIllq Washington, D. C. 20036 WAAT Trenton, N. J.-Waived Sec. 1.534 rsFe yn MIDD RA010 (b) of rules and accepted and granted application to increase power on 1300 kc from 250 w, D, to 5 kw, DA, D. Replaces expired Please start my subscription for(CHECK) 52 issues $8.50 permit. Action June 9. ONE E Commission designated for hearing application by Big Four Broadcasting for 52 issues and license renewal of KMRE Anderson, Calif. Name Position '65 Yearbook Issues include determination of unauthor- $13.50 ized transfer of control; misrepresentations; failure to file reports, etc.; operating violations, including unauthorized silence; and 1965 Yearbook lack of proper supervision and control. Company Action June 2. $5.00 NEW CALL LETTERS ASSIGNED Business Payment WLOV Washington, Ga.- Better Broad- Home enclosed casting Inc. Changed from WKLE. KVSI Montpelier, Idaho - Glacus G. Merrill. O Bill me KNLV Ord, Neb.-Loup Valley Broad- City Stntr zip casting Co. WYBG Massena, N. Y.- Visual Asso-

BROADCASTING, June 14, 1965 101 Lake City, and WAPA -TV San Juan, P. R. KTXN -FM Victoria, Tex. -Granted relin- table of assignments, or not less than 10 WAPA -TV Broadcasting Corp., licensee of quishment of positive control of licensee miles from nearest boundary of such urban- WAPA -TV owns 331' interest in Western corporation, Cosmopolitan Enterprises of ized area, whichever is least restrictive. No Broadcasting Corp., licensee of WOLE -TV Victoria Inc., by John J. Tibiletti (8635% specific channels would be assigned in ad- Aguadilla, P. R. Action June 2. before, 34% after) and Phillip J. Tibiletti vance to any community, but would be WCME -AM -FM Brunswick, Me.- Granted (33Sá% before, 17% after), through sale of available upon specific application where acquisition of negative control of licensee stock to Lester A. Meis, Mark W. Hagedorn, assignments would comply with minimum corporation, Central Maine Broadcasting Christopher di Stefano, Thomas L. Martin separation requirements. No more than one System Inc., by Roland G. Fortin (36% be- and Thomas S. McMurry (each 9.8% after). commercial and one educational community fore, 50% after) and Maurice L. Goulet (24% Consideration $8,500. Action June 4. TV would be authorized to single city, and before, 50% after) through sale of stock by WEKZ -AM -FM Monroe, no city having post office located within Wis.-Granted as- 10 miles of existing community TV would John J. Pineau and Gerald R. Pineau (each signment of license from Kenneth W. be 20% before, none after) to licensee corpora- Stuart, Willard R. Schuetze, Doran R. Zwy- eligible for assignment. There would be tion. $8,000. Action June 4. gart W. no prohibition against authorizing com- Consideration and Edwin Schuetze (each 25 %) munity station in cities outside census -de- WRLM(FM) North Attleboro, Mass. d/b as Green County Broadcasting Co., to fined urbanized areas even though Granted assignment of CP from North At-- Green County Broadcasting Co., (a corpora- regular tion) owned by same individuals at same TV assignments or authorizations have been tleboro Broadcasting Co., owned by Joseph interest. made in such cities. Community TV's would A. and Rose L. Morin (each 50 %), to Audio - No financial consideration. Action be authorized to serve more than one princi- Air Inc., owned by Howard B. Baker June 7. pal city only if trans. provides field strength (25.5 %), John F. McCarthy (12.75 %), Lucy KREW Sunnyside, Wash.-Granted assign- of 80 dbu over main post office in each such A. McCarthy (12.75 %), Robert F. Neely ment of license from Cole E. Wylie to Don city. Commission would continue to author- (13.4 %), O. Arthur Nereo (13.3 %), Theodore G. Bennett. Consideration $125,000. Mr. Ben- ize UHF translators on channels between R. Trayer (13.3%) and Edmund J. Brennan nett is manager of KREW. Action June 8. 70 and 83 and existing translators would be (9.6 %). Consideration $5,000. Mr. Brennan is WTOS(FM) Wauwatosa, Wis.- Granted ac- permitted to continue operation. However, attorney. Action June 4. use of these channels by translators would WFMO quisition of positive control of licensee cor- Fairmont, N. C.- Granted transfer poration, Broadcast Inc., by Robert H. Per - continue to be secondary to use by TV's. of control of licensee corporation, Carolinas thel (50% before, 55% after), through acqui- Action June 4. Broadcasting Inc., from CuWar Moore, de- sition of stock from Russell H. Leitch (50% ceased (85 %), to Ruth N. Moore (none be- before, none after). Policy designed to insure operation of fore, 85% after). No financial consideration. Morton Gollin acquires TV translators in public interest in interim 40% interest and E. Walter Clare acquires period Action June 4. 5 %. Consideration $4,000 for Mr. Gollin's and to maintain flexibility for taking WZUM Carnegie, Pa.- Granted assignment stock and remaining 10% for past services appropriate action upon conclusion of of license from Hoyt C. Murphy (66 % %) performed by Messrs. Clare and Perthel. CATV proceeding in Doc. 15971 was enun- and G. Russell Chambers (33Sá %) d/b as Action June 7. ciated by commission in memorandum opin- Carnegie Broadcasting Co. to Messrs. Mur- ion and order granting applications of Lee phy (61 %% after), Chambers and James D. Co. TV Inc. for new UHF-TV translators on Psihoulis (each 5% after) d/b as Carnegie Hearing cases channels 70, 73, 77 and 79 to serve Fort Broadcasting Co. Consideration $5,000 for Myers, Immokalee and Lehigh Acres. Fla.. 5% interest, Mr. Psihoulis is general man- INITIAL DECISIONS by rebroadcasting programs of WCKT -TV ager of WZUM. Action June 4. (ch. 7) and WLBW -TV (ch. 10) both WMDD -AM -FM Fajardo, P. R.- Granted Hearing Examiner Thomas H. Donahue Miami; conditioned to program non- duplica- issued initial decision looking toward grant- tion Doc. 15971 assignment of license from WMDD Inc., ing requirement and outcome of owned by Jose R. Madrazo (100 %), to Pan application of WCHS -AM -TV Corp. for proceeding. Action June 2. new FM on channel 241 (96.1 mc), ERP 15.8 Caribbean Broadcasting Corp., owned by kw, Richard J. Friedman (38.875 %), Samuel E. ant. height 800 feet, in Charleston, W. Commission also granted applications of Va. Action June 8. Hubbard Broadcasting Inc. for five new Friedman (38.875 %) and Samuel E. Friedman UHF -TV translators to rebroadcast programs as custodian for Lauren Friedman (22.25 %). DESIGNATED FOR HEARING of KSTP -TV (ch. 5) St. Paul -on channel Consideration $400,000. Mr. S. E. Friedman is Commission 70 to serve New Ulm and Mankato; attorney. Action June 7. designated for hearing ap- on of plication by Continental Broadcasting Inc., channel 77 to serve Fairmont; on channel 78 KFTV Paris, Tex. -Granted transfer for renewal of license of WNJR Newark. to serve Blue Earth, and on channel 79 to centrol of licensee corporation, Lamar N. J. Issues involve time- broker contracts serve Wabasha, all Minnesota; conditioned Broadcasting Co., from James F. Hendrix, with Celebrity Dorothy M. Hendrix, executrix Consultants, New York, for to program non -duplication requirement deceased, to program Celebrity Time. On Jan. 22, 1964, and, further, to outcome of proceeding in of estate of James F. Hendrix. No financial commission notified station of apparent Doc. 15971. Commissioners Bartley and consideration. Action June 7. liability of $1,000 for related rule violations, Loevinger concurred in grants but dissented which was paid June 24 thereafter. Hearing to both conditions, latter's views being re- issues include determination of indicated flected in statement to memorandum opin- falsification and misrepresentation in matter. ion and order noted previously. Action Commissioner Hyde not participating. Action June 2. June 9. Capital Broadcasting Corp. and Capital Commission waived sec. 74.732(e) of News Inc., Frankfort, Ky.- Designated for rules and granted Midnight Sun Broadcast- consolidated hearing applications for new ing Inc. application for new VHF -TV trans- FM on channel 285 (104.9 mc)- Capital lator on channel 9 to serve Sutton, Alaska, Broadcasting with ERP 3 kw, ant. height by rebroadcasting programs of KENI -TV 58.1 feet and Capital News with ERP 2.96 (ch. 2) Anchorage; subject to outcome of kw, ant. height 212.37 feet. Action June 8. proceeding in Doc. 15971. Commissioner Eastern Long Island Broadcasters Inc., Bartley concurred but dissented to condi- Sag Harbor, N. Y., and Reunion Broadcast- tion. Action June 2. ing Corp., East Hampton, N. Y.- Designated for consolidated hearing applications for By notice of proposed rulemaking and new FM's in Sag Harbor and East Hampton, notice of inquiry, commission invited com- respectively, on channel 221 (92.1 mc); ERP ments by Sept. 3 to proposed amendment 3 kw; ant. height 300 feet; made Federal to part 73 of TV broadcast rules to provide, Aviation Agency party to proceeding. Action in general, that where affiliated station does June 8. not provide clearance of program, network must in good faith undertake to place program on another station in market; also to OTHER ACTIONS give network non -affiliates more adequate By order, commission dismissed motion notice and opportunity to get network pro- by Orange Radio Inc. to stay proceedings grams. Latter would be done by network PortaPak I until 30 days after commission disposes of la) "Notice of Non -Clearance," to be given application for review of May 24 action by by August 15 for programs beginning with Cartridge review board which added issues as to ap- fall season, and (b) Notice and Offer," to plication in 1110 kc, Pasadena, Calif., area be given by Sept. 15 for such programs if no proceeding in Doc. 15752 et al. Dismissal is clearance arrangements have been reached Playback Unit based upon fact that request for continu- by that time. Comments were invited by ance is now before hearing examiner who, Your time salesmen will Oct. 5 to inquiry as to whether more specific commission believes should exercise discre- standards can be evolved to make program- wonder how they ever bon in matter. Action June 7. ing available to stations In small markets got along without itl without doing violence to reasonable net- Completely self -con- By fourth report and order in Doc. 14229, commission adopted revised table of work and advertiser interest in nondupli- tained and self -powered, PortaPak I offers assignments for UHF television channels. Cation of circulation. Procedure arose from wide -range response, low distortion, UHF assignments in new table are limited Feb. 18, 1964, petition by WXIX Inc., licensee plays all sized cartridges anywhere and to channels between 14 and 69 inclusive in of WUHF -TV, channel 18, Milwaukee, for anytime. It's solid state for rugged de- all but seven cities. Channels 70 through 83 rulemaking to modify "territorial exclusi- pendability and low battery drain, and inclusive are proposed to be reserved for vity" rule to make more readily available to recharges overnight from 115v new class of low power, community TV other stations network programs not taken standard by regular affiliate. Action June 2. ac line. Packaged In handsome stainless broadcast station, which is subject of separate public notice issued June 7. Action steel with a hinged lid for easy mainte- June 4. By memorandum opinion and order, nance, PortaPak I weighs lust 111 lbs. commission denied petition by Meriden - Vinyl carrying case optional. Commission invited comments to fur- Wallingford Radio Inc. (WMMW), Meriden, Write or wire for full information. ther notice of proposed rulemaking looking Conn., for reconsideration and modification toward reserving UHF channels 70 to 83 for of order designating for hearing application exclusive use by new community -type class of Southington Broadcasters for new AM of TV's with power limited to 10 kw and on 990 kc in Southington, Conn., to provide ant. height of 300 feet, with closer spacings, for 30 -day period within which applications BROADCAST ELECTRONICS, INC. to meet needs of medium and small com- may be filed for facilities formerly licensed munities for both commercial and educa- to Pioneer States Broadcasters Inc. (whose 8800 Brookville Road tional local TV operation. Trans. site could application for renewal of license of WBZY Silver Spring, Maryland not be located less than 25 miles from post on 990 kc in Torrington, Conn., had been office of principal city of urbanized area designated for consolidated hearing with defined in U. S. census, which is listed in Southington application but was later dis-

102 (FOR THE RECORD) BROADCASTING, June 14, 1965 P ]FIESSIONAL, CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers RADIO & TELEVISION National Press Bldg. Upper Montclair, N. I. 527 Munsey Bldg. 2411 - 2419 M St., N.W. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Laboratories, Great Notch, N. I. Washington 4, D. C. Washington 37, D. C. 296 -6400 Telephone District 7 -1205 Member AFCCE Member AFCCE Member AFCCE

RADIO COMMERCIAL A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Engineering Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N. W. 298 -6850 Washington 5, D. C. Washington 4, D. C. DI 7 -1319 WASHINGTON 6, D. C. WASHINGTON, D. C. 20005 3l ember AFCCE Member AFCCE Member AFOCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI P.O. Box 808 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646

MElrose 1 -8360 Washington 5, D. C. ARLINGTON, TEXAS Member AFCCE Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON ENGINEERS JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO CONSULTING RADIO ENGINEERS Radio -Television Associate Communications -Electronics George M. Sklom Box 68, International Airport 9208 Wyoming Pl. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, 19 E. Quincy St. Hickory 7 -2401 California Washington, D. C. Diamond 2 -5208 Federal 3 -1116 Riverside, III. (A Chicago suburb) KANSAS CITY 14, MISSOURI Member APOCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO & ASSOCIATES CONSULTING RADIO ENGINEERS ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 Phone: 420 Taylor St. 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio (Area Code 303) 333 -5562 San Francisco 2, Calif. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO PR 5 -3100 Member AFCCE Member AFOCE Member AFOCE

RAYMOND E. ROHRER PETE JOHNSON MERL SAXON WILLIAM B. CARR CONSULTING ENGINEERS & Associates Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER Consulting Radio Engineers P. 0. Box 13287 Applications-Field Engineering 622 Hoskins Street 436 Wyatt Bldg. Fort Worth, Texas P. 0. Box 2791 or Texas Washington 5, D. C. Lufkin, BUtler 1 -1551 342 -6281 Phone: 347-9061 4 -9558 Charleston, West Virginia NEptune 4 -4242 NEptune 31 ember AFCCE Member AFCCE

LEON E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR CUELLAR E. E. BENHAM ASSOCIATES CONSULTING RADIO ENGINEER BROADCAST ENGINEERING and & ASSOCIATES A Division of Multronics, Inc. AM -FM -TV CONSULTANT Multronics Building 411 Phoenix Title Bldg. 623 -1121 Consulting Engineers Box 220 5712 Frederick Ave. Rockville, Md. Directional Antennas Design 3141 Cahuenga Blvd. Applications and Field Engineering la suburb of Washington) Los Angeles 28, California Coldwater, Michigan-49036 Phone: 301 427 -4666 Tucson, Arizona 85701 Phone: 517-278 -6733 Member AFOOE Member IEEE HO 6 -3227

JAMES F. LAWRENCE, JR. PAUL DEAN FORD FM and TV Engineering Consultant Broadcast Engineering Consultant Applications and Construction. R. R. 2, Box 50 Precision Frequency Measurements. Service Directory West Terre Haute, Indiana 47885 TELETRONIX ENGR. CO. Drexel 8903 308 Monterey Rd., S. Pasadena. Cal. Phone 213 -682 -2792

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE MONITORING CO. PRECISION FREQUENCY contact PRECISION FREQUENCY MEASURING SERVICE To Be Seen by 100,000 Readers BROADCASTING MAGAZINE MEASUREMENTS -among them, the decision -mak- 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV ing station owners and manag- AM -FM -TV Washington, D. C. 20036 103 S. Market St., 445 Concord Ave., ers, chief engineers and techni- Lee's Summit, Mo. Cambridge 38, Mass. cians-applicants for am, fm Iv for availabilities Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 and facsimile facilities. ARB Continuing Readership Study Phone: ME 8 -1022

BROADCASTING, June 14, 1965 103 daytime power of WCGC Belmont, N. C., to SUMMARY OF COMMERCIAL BROADCASTING 1270 kc, DA -N, from 1 kw to 5 kw, continued nighttime operation with 500 w; conditions include no pre- sunrise operation with daytime facilities pending decision in Compiled by BROADCASTING, June 9 Doc. 14419. May 11, 1964, initial decision looked toward denying application. Action ON AIR NOT ON AIR TOTAL APPLICATIONS June 3. Lic. CP's CP's for new stations By memorandum opinion and order granted joint petition by United Artists AM -'. 037 31 75 4"37 Broadcasting Inc. and Ohio Radio Inc., ap- FM i.3i5 22 237 237 plicants for new TV on channel 31 in Lorain, TV 551' 42 108 204 Ohio, for approval of agreement whereby latter's application would be dismissed in return for opportunity to invest in new AUTHORIZED TELEVISION STATIONS corporation; dismissed Ohio's application; and retained in hearing status United Compiled BROADCASTING, Artists'. Action June 3. by June 9 By memorandum opinion and order in VHF UHF 1110 kc, Pasadena, Calif., area proceeding in TV Doc. 15752 et al., denied petitions by Pasa- Commercial 509' 165 674 dena Broadcasting Co. and Bible Institute Noncommercial 59 of Los Angeles Inc. to enlarge issues as to 56 115 application of California Regional Broad- casting Corp; granted in part motion by COMMERCIAL STATION BOXSCORE California Regional to strike joint reply to oppositions, and struck in part Bible Insti- tute and Pasadena Broadcasting joint reply Compiled by FCC, March 31, 1965 to oppositions. Member Nelson not partici- AM FM TV pating. Action June 2. Scheduled oral argument for July 1 in Licensed (all on air) 3,984 1,251 558 following AM proceedings: Southern Radio CP's on air (new stations) 34 57 28 and Television Co., Lehigh Acres, and CP's not on air (new stations) 70 208 Robert Heeksher (WMYR), Fort Myers, Fla., 84 and Mid -Utah Broadcasting Co. (KEYY), Total authorized stations 4,088 1,516 670 Provo. Utah. Action June 2. Applications for new stations (not in hearing) 192 187 73 Applications for new stations On hearing) 78 47 59 ACTIONS ON MOTIONS Total applications for new stations 270 234 132 By commission Applications for major changes (not in hearing) 208 46 24 Commission granted requests by As- Applications for major changes (in hearing) 31 3 10 sociation of Federal Communications Con- Total applications for major changes sulting Engineers and Association of Maxi- 239 49 34 mum Service Telecasters Inc. to extend time Licenses deleted O 0 0 from June 14 to July 14 to file comments CP's deleted 0 0 3 and from June 25 to July 26 for replies in matter of proposed new field strength curves Does not include seven licensed stations off air. for FM's and TV's in Doc. 16004. Action stations June 7. Includes three noncommercial operating on commercial channels. In matter of rulemaking on number of FM proposals commission granted petition by Ray R. Paul, counsel for petitioners in RM -740 (Elizabethton, Tenn.), BM-675 missed and station deleted at licensee's re- operate proposed station; (b) proposals of (Copperhill, Tenn.) and RM -751 (Crossville, quest) ; also denied Southington's petition each of applicants with respect to manage- Tenn.) to extend time in these portions of for extension of time to oppose WMMW ment and operation of stations; and (c) pro- proceeding from June 7 to June 14 to file petition. Commissioner Cox dissented. Ac- graming services proposed by applicants. comments and from June 18 to June 25 for tion June 2. Member Nelson not participating. Action replies; and extended same time to peti- June 8. tioners in RM -745 (Clinton, Tenn.). Action Routine roundup By memorandum opinion and order in June 7. proceeding on AM applications of Copper Commission granted joint petition by ACTIONS BY REVIEW BOARD County Broadcasting Co. (WMPL), Han- twenty -two broadcast licensees to extend cock, and Upper Michigan Broadcasting Co. time from June 14 to Aug. 2 to file com- Granted petition by Broadcast Bureau (WHDF), Houghton, Mich., denied untimely ments and from July 12 to Aug. 31 for re- to extend time to June 28 to file responsive filed petition by Copper County to enlarge plies in matter of amendment of sections pleadings to motion by Midwest Television issues as to application of Upper Michigan. 73.35, 73.240 and 73.636 of rules relating to Inc. to modify issue in proceeding on ap- Member Berkemeyer not participating. Ac- multiple ownership of AM's, FM's and TV's. plication for new UHF -TV on channel 26 tion June 7. Action June 3. in Springfield, Ill. Action June 9. By memorandum opinion and order in Granted motion by WHOO Radio Inc. proceeding on AM applications of Charlot- By Chief Hearing Examiner (WHOO), Orlando. Fla.. to extend time to tesville Broadcasting Corp. (WINA), Char- June 23 to file oppositions to petition by lottesville, and WBXM Broadcasting Inc.. James D. Cunningham Clarke Broadcasting Corp. to enlarge issues Springfield, Va., denied petition by WGAY Designated Examiner Isadore A. Honig in proceeding on WHOO application. Action Inc. to enlarge issues. Members Nelson and to preside at hearings in proceeding on AM June 9. Pincock abstained from voting. Action June application of Storz Broadcasting Co. By memorandum opinion and order in 7. (WTIX), New Orleans: scheduled prehear- proceeding on applications of Nebraska Granted petition by Vaughn -Hanssen ing conference for July 8 and hearing for Rural Radio Association (KRVN) Lexing- Co., Melbourne, Fla., and Cape Canaveral July 29. Action June 7. ton, and Town & Farm Inc. (KMMJ), Grand Broadcasters Inc., Eau Gallie, Fla., to extend Designated Examiner Thomas H. Dona- Island, both Nebraska, in Doc. 15812 -3, time to June 18 to file replies to Broadcast hue to preside at hearings in proceeding on granted in part petition by KRVN and en- Bureau's opposition to joint petition for applications of Campbell and Sheftall and larged issues to include contingent com- approval of merger and for other relief Fort Campbell Broadcasting Co. for new parative issue to determine, in event that in proceeding on AM applications. Action FM's in Clarksville, Term., and Fort Camp- choice between applicants is not made on June 7. bell, Ky., respectively; scheduled prehear- consideration relating to section 307(b), (a) u Members Berkemeyer, Nelson and Pin - ing conference for July 9 and hearing for background and experience of each having cock, adopted decision granting application Sept. 9. Action June 7. bearing on applicant's ability to own and of Central Broadcasting Co. to increase Designated Examiner Basil P. Cooper to preside at hearings in proceeding on applications of Fine Music Broadcasts Inc. and Belk Broadcasting Co. of Florida Inc., for SUBSCRIBER new FM in Jacksonville, Fla.; scheduled 2 and SERVICE prehearing conference for July hear- ADDRESS CHANGE: Attach label here and print ing for Sept. 14. Action June 7. Please include BROAD- Because of illness of presiding hearing CASTING address label new address, including ZIP number, below. Changes examiner, continued June 3 hearing to date in to insure immediate near future to be specified by presiding made every Tuesday for following Monday's issue. hearing examiner in Henderson -Boulder response whenever you City, Nev., TV channel 4 proceeding. Action write about your sub- June 2. scription. By Hearing Examiner Thomas H. Donahue Name To subscribe use this In proceeding on applications of St. Co. form with your Albans -Nitro Broadcasting and WCHS- pay- Company AM-TV Corp. for new FM's in St. Albans and ment. Mark new Charleston, W. Va., respectively, granted St. subscription or re- Business Albans' petition and supplement for leave 286 new present Home to amend application to specify channel subscrip- (105.1 mc) in lieu of channel 241 (96.1 mc), tion. Subscription rates and removed amended application from on page 7. City State Zip hearing and returned it to processing line. Action June 8. In proceeding on application of South BROADCASTING 1735 DeSales St., Washington, D. C. 20036 Norfolk Broadcasting Co. for new AM in L Continued on page 111 104 (FOR THE RECORD) BROADCASTING, lune 14, 1965 CLASSIFIED ADVERTISEMENTS (Payable in advance. qbecks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 230 per word-$2.00 minimum HELP WANTED 30# per word -$2.00 minimum. DISPLAY ads $25.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. (26 X rate- $22.50, 52 X rate-$20.00 Display only). All other classifications, 35# per word -$4.00 minimum. No charge for blind box number. Send replies: e/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. e..rucnnaa: if tapes, s or packages submitted, $1.00 charge for handling (Forward remittance separately please) All transcrip- tions, photos. etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Sales -(Cont'd) Announcers- (Cont'd) Help Pacific northwest. Offers salesmen, sales Morning personalities: The city's only fifty Wanted -Management managers, excellent opportunity. Salary kilowatt station seeks a breezy, bright, adult plus. Let's talk. 503 -772 -8600. Phil Holman, sounding, typical "kook ". (Kook on the air, Radio Station Manager in a market just un- Mgr. a dedicated, non -tempermental idea, pro- der 200,000 in the deep south. Prefer a man duction and music man the rest of the day). with small market experience who has If you like a format approach but a better proven sales background, is promotion Announcers brand of music, can handle a heavy spot minded and is good with collections and load, work around long newscasts, but still has aptitude for details, You will be part of Morning man -bright, fast paced for tight maintain, and gain ratings, we'd like to a group operation. Starting salary $10,000 middle of road format. Medium market with hear your aircheck . Please tell all, first plus expense account and percentage over- nations leading broadcast chain. Must have letter. Rush to: Wally Beethoven WIBC, ride on sales. Write giving complete details, at least two years college, be willing to Indianapolis, Indiana. on management and sales experience. Box work hard and take directions well. Excel- F -61, BROADCASTING. lent advancement opportunity. Send com- Wanted: Experienced announcer dj for mid - plete resume, references. photo, tape, salary dle-of- the -road station in western North General Manager for prosperous single sta- requirments. Box F -7, BROADCASTING. Carolina. Must be family man. No drifters tion market in the southwest. A real pro- or drunks need apply. Top pay for top man. ducer can grow with an expanding organi- Florida East coast, adult programed sta- Contact Manager, WPTL, Canton, North zation. Salary plus incentive will lead to tion needs immediately, mature, depend- Carolina. bright future. Send complete details to Box able, morning man. Experience necessary. F -109, BROADCASTING. Good working conditions, and benefits. Send Combination man wanted immediately Top tape, resume, and references to Box F -27, 40 announcer who is an experienced engi- If you are aggressive competitor, experi- BROADCASTING. neer. Must be capable of maintenance on all enced administration, sales, promotion and broadcast equipment as well as directional. production, there is golden opportunity as- New Jersey -Experienced announcer -news- Send tape and complete resume to T. C. sociated multiple ownership operating com- man for adult music station. Interview re- Hooper, WQOK Radio, Box 10007, Greenville, bined radio & television stations with net- quired. Salary commensurate with ability. S. C. 29603. work affiliations in progressive community Send tape & resume. Box F -36. BROAD- located upper midwest. Prefer family man CASTING. Top lite announcer -lst phone necessary, as general manager. Salary open. Send for #1 Pulse rated station in Illinois' 2nd resume and pic to Box F -110, BROADCAST- Wanted: An announcer or a combo an- largest city. Forward complete resume, "air - ING. nouncer. engineer with 1st ticket for a small check," recent photo and salary require- town operation. Small staff but congenial ments to: John Speciale General manager, Managers, announcers, salesmen, combo and cooperative. No hot shots that think WRRR, Rockford, Illinois, 113 South Court men needed for expanding 4 station chain. they are better than the best, but just St. Unlimited opportunity In both AM and FM haven't gotten the breaks. I need a good operations in Florida, Georgia and Louisi- dependable announcer who is willing to do Indiana daytimer and FM needs first phone ana. Send complete details first letter to as he is instructed for good salary. Must for some AM and night FM announcing, no Gene Milsteen, WDLP Radio. Panama City, have at least a fairly good voice and maintenance. Phone 317 -664 -7396. Florida. enough experience to do a good commercial. Send tape and resume and salary re- Wanted: Radio salesman and announcer. quirements first reply. Box F -41, BROAD- Resort area. One station market. Northern Sales CASTING. Wisconsin. Experience necessary. Write Box 352, Rice Lake, Wisconsin. Expanding major market chain. Seeking Announcer- salesman wanted for well es- aggressive sales manager and two salesmen tablished medium market eastern station. Wanted: announcer for variety pre -pro- with management ability. Excellent earnings. Experience is a must. You will work a gramed station. Experience helpful but voice Send complete resume. Confidential. Box C- board shift and sell. $125.00 per week. This quality more essential. P.O. Box 606, Clear- 390, BROADCASTING. is a permanent position for a mature in- water, Fla. dividual. definitely not for floaters. Box F- Detroit-Good creative salesman. Managing 65, BROADCASTING. "Morning man with 3rd class broadcast en- or capable of managing. Immediate opening dorsed ticket. Prefer dependable man with with multiple group. Box F -94, BROAD- N.Y.C. FM looking for part -time announcers at least one year experience in middle-of- CASTING. with 3rd Class- broadcast endorsement, ex- road programing. Send tape, resume & perienced in commercial classical music references to: Ralph L. Hager, Box 471, Career opportunity for young creative type combo operation. Box F -88, BROADCAST- Bath, New York." salesman on way up. Midwest group adding ING. station seeks salesman to promote within Help Wanted: Modern country music DJ year to sales manager. Stock interest avail- Need a swingin' first ticket man for night- with first class ticket and engineering ability able. Box F -129, BROADCASTING. time slot in Southwest market. Top 40 for- for exclusive country music outlet in New mat. Send tape, resume, and photo to Box Orleans, Louisiana. Send tape and resume Wanted, experienced radio time salesman F -128, BROADCASTING. to Chuck McPherson, 637 Common St. for Midwestern full time stereo station, market area approximately 100,000 people. Northern Arizona AM and FM station needs Opening now for announcer -salesman. Con- Presently grossing around $50,000 per year. announcer with good news delivery and tact Morris Shufflebarger 606 -474 -5144. Excellent opportunity. Must have good ref- third class license. Good straight radio. No erences. Box F -142, BROADCASTING. "personalities." KVWM, Show Low, Arizona. Opening now for announcer. Will consider Need experienced radio salesman, or man Five thousand watt fulltimer needs experi- beginners. Contact Morris Shufflebarger with radio schooling. Good pay and work- enced announcer. Send tapes and resume to 606- 474 -5144. ing conditions. good future. Contact Ed KWEW, Hobbs, New Mexico. Caren, WGAD, Gadsden, Alabama. Combo man with 1st class ticket. Middle of Announcer -experienced to replace man the road operation. Mid Atlantic area. Rush Salesman who has experience and proof of who went to NBC, Philadelphia. Must be tape, resume & salary requirement. R. A. ability. Excellent opportunity for producer reliable for middle of the road daytime Walter, 70 Tanner St., Hoddenfield, New to make money and advance with aggres- board shift. Good pay, some talent. Fringe Jersey. sive, sucessful multiple owner. Send com- benefits. WCOJ, Coatesville, Pa., 215 384 plete details to: Joe Fife, WVJS. Owensboro, 2100. Kentucky. Technical Do you have a farm background? A reason- Radio -television sales campaign organization ably good voice and a 1st class ticket? Do with A -1 references, in business 26 years. you have a real interest in broadcast elec- 5000 watt, KLMR radio and related micro- needs two good salesmen to work sales tronics? If so we suggest you see WCUB's, wave cable Co., needs a top engineer ready campaigns for radio and TV stations ad in this issue under Help Wanted Techni- to take over the chief position immediately. throughout U.S.A. Liberal commission, fast cal. l'm leaving after 335 years to manage an- promotion to right parties. Single man or other radio station. A good engineer will man and wife. Must have car and be free Two men needed by end of August. One be paid well and be responsible for main- to travel. Now covering North and South newsman; one announcer, preferably with taining good radio and CATV equipment. Carolina Atlantic seaboard summer vacation ticket. Talented beginners OK. Pleasant My experience proves this is an alert alive area. Give qualifications, age, telephone working conditions. Long hours. Call Man- organization. I recommend it. if you have number and address. . . . P.O. Box 9547, ager, WCWC- AM -FM, Ripon, Wisconsin. technical ability and can manage your own Treasure Island, Fla. 414 -748 -5111. time well. Box F -71, BROADCASTING.

BROADCASTING, June 14, 1965 105 Technical -(Coned) Production -Programing, Others Announcers- (Cont'd) Ohio AM -FM in major market offers excel- Continued Still at first job. 6 years experience /school- lent opportunity for experienced engineer ing. First phone maintenance engineer /an- with ability and initiative. Minimum $750.00 nouncer. Married. Midwest. Box F -81. plus company vehicle. Send complete resume Program director needed for Northern BROADCASTING. in confidence Box E -20, BROADCASTING. California FM jazz station. Must be ex perienced announcer. $500 /month. Box F- Looking for permenent Florida position with B.S.E.E.-lst phone -AM experience, ener- 102, BROADCASTING. morning show plus sales, 35, 1st phone. Box getic young engineer looking for staff posi F -84, BROADCASTING. tion with progressive TV and /or AM -FM station located near major university. Send Situations Wanted- Management Good music announcer. Top rated locally. for resume. Box F -90, BROADCASTING. Eight years, 50 kw, fifteen years experience, Experienced, reliable, married, hard -work- news, programing, production. Extra voices. Engineer -announcer. Northern California er. Over 15 years experience in radio, in- Tape, resume available. Fifteen thousand FM needs experienced 1st class licensed cluding managership 5 years. Interested in per year. Box F -86, BROADCASTING. man. $500 /month to start. Box F -101, adult programed station in medium or BROADCASTING. large market. Box F -37, BROADCASTING. DJ, good -board, solid news, commercials, happy sound. Box F -87, BROADCASTING. Experienced Present Mid- Atlantic general manager com- radio-TV operating engineer. mercial manager, college graduate, radio - For sale -first phone. Friendly, happy top Any location considered. No announcing. 40 Box F -118, BROADCASTING. TV major, seeks managerial position, fami- personality on NW 5KW. Experienced in ly. Box F -53, BROADCASTING. remotes, hops, PAs, and copy -writing. 23, vet, happily married. Ratings and references Needed chief engineer, KENN, Farmington. General manager with 20 years know -how, both high. Tell me what is wanted and New Mexico. Must be capable of good including ownership. Available now for offered. Box F -92, BROADCASTING. maintenance and do some announcing. personal interview. Under 40, Medium to $115.00 weekly plus. majors only. Take complete charge for five Good music stations! Employed, 700,000 mar- figures. Box F -75, BROADCASTING. ket, 7 years experience, ticket, married, vet. Box F -97, BROADCASTING. Chief engineer for Wisconsin AM station Young, ambitious, alert team. Professionally Soon to be AM -FM combination. excellent in administration, sales program- "Experienced, college, tight, bright, sales Facility in excellent shape with mostly new ing and production. Looking for radio sta- 3rd phone, California DJ will relocate for equipment, spacious workshop with com- tion to operate with eventual purchase. same climate." Box F -100, BROADCASTING. plete tools and test gear. Several mobile Perfect for group or absentee ownership, units in operation. Some air work required owner-manager desiring retirement. Box Creative, dynamic comic dj for your major but emphasis on maintenance. You'll like F -99, BROADCASTING. market, middle -road afternoon drive -time lakeshore living and will work with alert, slot. Box F -103, BROADCASTING. friendly, stable staff. You must be sober, Young, energetic man with 8 years experi- industrious, and a self starter with a reason- ence in financial management with network 9 yrs. C &W dj . news sounds ... smooth ably pleasant airvoice. We'll pay well for and stations seeks position as business operation . tight board. Good production right individual. Present chief leaving to manager with top market station. Qualified . not "Hickey" . Sales on air and join Motorola July 1st. Send resume and for this position excellent references. Min. street . , family, but will relocate. Box salary requirements to Jack Severson, salary $12,500. Box F -108, BROADCASTING. F -104, BROADCASTING. WCUB, Manitowoc, Wisconsin. Management ... prefer within 400 miles of Engineer, morning air personality in major Immediate opening for engineer first class Memphis. Sales, production, play by play. market, wants permanency in small station ticket. Strong on FM- stereo Married, vet. Excellent references, good in East as chief engineer, PD. etc. College, maintenance record. At present job past 6 years as asst. eight years experience. $140 week minimum. single station operation. Salary open. to -VP. -119, Prefer Penn. -106, WFMK -FM, Houston. Call 713 -JA 6 -4764. GM Box F BROADCASTING. Box F BROADCASTING. My more than 20 years in radio & television Experienced R &B jock, married, responsible, Engineer able to keep 250 watt daytimer on management, sales, and audience promotion socko personality delivery, strongly creative, air and handle maintenance. Some board were acquired in two stations in the top wants good job. Box F -113, BROADCAST- work required. Car needed. Send resume ten markets. Ready to move to station or ING. and requirements to Manager. WMBT ra- agency where those qualities are a must, dio, Shanendoah, Penna. Box F -120, BROADCASTING. Announcer, authoratative, newscasting. Sin- gle, dependable di personality. Run tight board. Not a prima donna or floater. Box Chief engineer going on vacation, 250 watt Sales F -132, BROADCASTING. station, weeks July 11 and July 18. Need first phone on hand to meet FCC require- Major market announcer wants to break Negro dj- newscaster. 3rd class FCC. Will ments. Eastern Virginia. Very little work. into sales -eventually management. Box F- relocate, Box F -134, BROADCASTING. Call Dean Loudy, WNNT, Warsaw, Virginia 114, BROADCASTING. 10 A.M. to 12 noon weekdays 703 -333 -6900. Young di, bright sound. Will relocate. 3rd Situations Wanted phone. Box F -135, BROADCASTING. WWIZ Lorain, Ohio -Engineer, full or part Program . time, announcing not required. Announcers director production ... sports play -by -play college, vet, married, 7 years Ten years in radio announcing. Experienced experience. Box F -136, BROADCASTING. NEWS disc- jockey, smooth commercial delivery; Eastern shore, first phone combo, graduate good news. New Jersey, New England need of top N.Y.C. announcing school, audio and Indiana AM -FM needs experienced newsman apply. Box E -402, BROADCASTING. transmitter engineering experience in N.Y.C. strong local -area coverage. Box E -384, Radio and acting background, good corn- BROADCASTING. Announcer, authoritative newscaster, all mercials and top references. Prefer middle phases of broadcasting. Married, mature, of road. Box F -137, BROADCASTING. money no object, experience, future is. 100 Wanted: Professional news man with experi- miles New York, First phone. Box E -408, New York, New Jersey, Long Island, first ence in local news gathering, to join four BROADCASTING. phone, engineering, announcing, news, man news department. Dale Low, KWIX, humor di, 30 years old, ten years experience Moberly, Missouri. Bright sound -bright looks- seeking bright- in broadcasting, now working 5 day week er future. College grad., married, 27, crea- in NY city, wish part time or week end Need at once-newsman: Gather-write--air tive radio and TV personality. Authorita- announcing shift. Station must be in com- -local & area news. Contact Charles Riley, tive news, 3rd ticket. Box F -10, BROAD- muting distance. Call 744 -2612 after 7 pm WBRN, Big Rapids, Michigan. CASTING. or write Box F -139, BROADCASTING. Top notch morning man! Complete with First phone announcer desires position. News oriented station with consistent AP "Cast of Characters" routines, strong, be- Married, college background, announcing awards over nine years looking for capable lievable commercial delivery. Excellent school graduate. $100 weekly min. David newsman. College graduate some ex- production. Seeking permanent position. Air McKay, 1322 Queen N., Minneapolis, Minn. perience local coverage desirable. Contact check and resume available. Box F -22, 612 -522 -2377. Bill Miller. WTAX, Springfield, Illinois. BROADCASTING. Top forty DJ aggressive pro, 1st ticket, Professional top references 16 years radio & Charles Blakey, Bahia House, Vanderbuilt Production -Programing, Others TV 1st phone. Announcer pd manage. Look- Beach, Naples, Florida 813 -MI 2 -7980. ing for solid operation in California, Ari- Immediate opening for program director. zona, Nevada. Box F -30, BROADCASTING. Single, 33. Good music sense. Desire late "Middle of the road" evening or all night show. All offers con- format. Pennsylvania. Majors: One of country's leading format sidered. Write or wire John Ryan, General Box E -376, BROADCASTING. personalities in afternoon drive is looking. Delivery, Renessalaer, Indiana. Major markets only. Box F -74, BROAD- Management opportunity with expanding CASTING. Will do any thing at your station. First group operation for program manager. If phoner. Marvin James, 6828 Wofford, Dallas, you are college grad. Approximately 28 -32 Acknowledged top announcer pd, manager. Texas. with 5 years announcing or production ex- 15 years radio, 1st phone, quality references. perience, can produce award winning pub- Desire professional station in California, "Top forty anywhere in California, C.B. lic affairs programing, direct operations, Arizona, Nevada. Box F -76, BROADCAST- radio school grad. First phone, call 408- control music policy, supervise aggressive ING. 377 -3822 or write Clyde Campbell, 1131 news operation, prepare editorials and are Shamrock Dr., Campbell, Calif." eager to do the job better than required so Creative production top 40, competent first you'll get more responsibility you are our phone. College. Four years radio. 22. Mili- Have third phone and good voice. Ready man! Salary open. Box F -144, BROADCAST- tary completed. $125 plus sales. Box F -78, now. Jim Robinson, 4017 Parkside Drive, ING. BROADCASTING. Dallas, Texas.

106 BROADCASTING, June 14, 1965 Announcers- (Cont'd) Help Wanted -Sales Technical -(Coned) First phone -experienced-will relocate. Wanted: an individual to sell television to Transmitter operating technician AM, FM, Michael Purcell 239 -26th Ave. Apt. 304 San both large agency and small retailer. Top - TV. No announcing. Salary based on back- Francisco, Calif. Phone 415- 387 -1736. ten market. Top dollar potential. Youth ground and experience. Send resume to helpful. Three years radio or TV experi- Chief Engineer, WAIM, Anderson, South Female DJ /announcer available, family, ence preferred. Be hungry but not starv- Carolina. newsgathering, womans program, sales, traf- ing. Sociable but sober. Aggressive but not Oldest television station in Miami is expand- fic, 513 -547 -1110. 1388 Dayton Road Green- hasty. Reply to Box D -294, BROADCAST- ing. Presently seeking television technician - ville, Ohio. ING. operators. Must have at least two years recent experience and current first class Situations Wanted- Technical Aggressive. experienced sales manager for license. Send resume to WTVJ, c/o Ken exceptionally well equipped, aggressive Llttrell, P.O. Box 2440, Miami, Florida. West, Experienced first phone -wants permanent small market station in the Mountain CATV engineer. Actual CATV experience engineering position with medium or large (Color film, studio and remote video tape not necessary. Engineering degree preferred, radio radio /TV operation in midwest or units, color tape in 1968). $10,000.00 plus microwave experience preferred. Send com- west. Combo announcing if necessary. Box over ride. Close to excellent hunting, fishing, skiing, water skiing, and etc. Here is a plete resume and salary requirements to F -77, BROADCASTING. town you can raise your family in without Television Cable Co., Box 895, Myrtle Beach, 1st phone operator inexperienced but will - the worry of juvenile delinquency, and etc. S. C. ing to learn: Northeast preferred. Box F -79, The man we want must stand a rigid in- BROADCASTING. vestigation. Send a complete resume, pic- News ture. and etc., to Mr. Gordon O. Glasmann Returning to civilian life Sept. 1st. First P. O. Box 547. Twin Falls. Idaho. phone engineer experienced in maintenance Creative TV news combo man, writer, re- & installation radio & TV. Announcing porter, photographer for news broadcast experience tool Will seriously consider Announcers and documentaries, Some air work. Lead- ing New York state market. Box E-401, foreign offers. Box F -80, BROADCASTING. BROADCASTING. First class license. Presently radio operator. Staff announcer: Minimum five years in Willing to learn. Box F -85, BROADCAST- commercial television with at least three Reporter -photographer for national award - ING. years as booth, commercial, or play -by -play winning news department of Great Lakes announcer. Wish man with pleasing person- area group -owned station. Will train you Engineer, announcer, horrible voice, rated ality, good commercial talent and sports in photography if necessary. On -air ability #1, experience, maintenance, directionals. background preferred. Send resume, photo not essential. Send qualifications, photo, Draft free. Box F -107, BROADCASTING. to Box F -115, BROADCASTING. audio tape (if applicable) to Box F -43, 1st phone. Production and maintenance ex- BROADCASTING. perience to 50 kw. Some TV. Interested in Want to work on advanced degree at major combo or any phase of broadcasting. Prefer university? Ready for the big change from Production Programing & Others Southwestern States. Consider other loca- radio to TV? VHF commercial has opening tions. Box F -117, BROADCASTING. for on camera and booth announcer. Send Mldcentral Television station seeking top First phone, technical training in elec- full details first letter. Box F -130, BROAD- program and production executive to direct tronics. Eager to learn, willing to relocate. CASTING. operation. Station plans for full color facili- Box F -131, BROADCASTING. ties. Box F -29, BROADCASTING. or Godfrey . Ambitious, young, married. 1st class license Feel you're better than Paar station, Box just haven't been discovered? Number 1 August 1 opening for operations manager technical, looking for job in VHF in 3 station midwestern market needs and experienced on- camera news talent for F -133, BROADCASTING. "personality" announcer with off -beat flair new Midwestern television station. Send all Country western personality -chief engineer. must be strong on commercial presenta- pertinent information to Box F -42, BROAD- New England preferred, others considered tion. Send resume, video tape, picture and CASTING. minimum $125 week -Roland Roy RD #2, salary requirement to Box F -141. BROAD- West Chazy, N.Y. c/o Armond Favreau. CASTING. Floor men - cameramen for Midwestern 518 -561 -6729. VHF. Experience necessary, Union station. Chance of a lifetime to locate in Tucson, Salary to $120 per week. Send details & News Arizona. Immediate opening for staff an- resume to Box F -69, BROADCASTING. nouncer /weatherman. CBS -TV affiliate offers Television production- operations manager. Here's your man. Award material. Back- job security and excellent working condi- If you are ready for major eastern TV mar - ground, references superb. East only. TV or tions for stable, experienced announcer. ket-to supervise television directing staff radio. Head department. Box F -91, BROAD- Starting salary $400 month. Send VTR or and all program production in one of the CASTING. SOF and resume to: Dave Reaban, Opera- most active television stations in the coun- tions manager -KOLD TV, 115 W. Drach- try, then we're interested in you. Florida preferred. 15 years with major Tucson, Arizona. Must be market station-radio and TV. In Florida man, experienced, an administrater, handle early July. Box F -95, BROADCASTING. agencies and staff well and be ready to roll up your sleeves and get to work. Salary Newsman -announcer. Two year liberal edu- Technical will match ability -opportunity unlimited cation. Just graduated from a top New with flagship station of group operation. England broadcasting school. Authoritative Send complete resume to Box F -126, voice. Good in newswriting. Good com- Chief engineer for Eastern VHF with multi- BROADCASTING. mercial work. Work anywhere in New ple station ownership has immediate open England or New York. Joe De Francesco, ing. Should have knowledge of all phases Experienced producer- director to handle 44 Seventh St., Medford. Mass. 02155. of technical operation. Excellent opportun- daily woman's personality show, tape and ity for future. Send details including ex- film commercials and specials. Should be Programing, Others perience and background. Box D -313, able to write; shoot and edit film. Im- Production- BROADCASTING. mediate placement, salary open. Call Ken Seeman, 219- 742 -9411, WANE -TV, Fort Wanted: Position with future, by first phone Florida ETV station, due to expansion, will Wayne, Indiana, a Corinthian Station. program director -personality, strong on pro- soon have three openings: studio, transmit- duction. Family man, loves broadcasting. ter and maintenance. First class license re- "Promotion manager wanted. Send partic- six years experience. Box F -89, BROAD- quired and TV experience desired. Good ulars and resume to Gen. Mgr., WTCN -TV, CASTING. salary and working conditions. Box F -2 Minneapolis, Minn, Dynamic, hard- working pd with 1st phone. BROADCASTING. Can take complete charge and revitalize TELEVISION-Situations Wanted your sound. California preferred. Box F -111, Activating ETV -UHF station in N. Y. state. BROADCASTING. Studio, transmitter, VTR engineers needed Announcers Rating problems? C &W programing pro has immediately. Installation, operations, main- the answer with proven-successful format. tenance experience, 1st class license desira- Looking for new talent? Top -notch weather - ble. details, references, and caster and commercial personality. 5 years First phone, too! Box F -112, BROADCAST- State full salary experience. Age 30. On the air newscaster. ING. requirements. Box F -19, BROADCASTING. Knowledge of current affairs. Good inter- Experienced set designer, theatre technical viewer. Radio -middle -of -road, but bright director, presently in Navy. Available Sept. We are increasing our engineering staff. sounding. Box F -64, BROADCASTING. 1. Box F -138, BROADCASTING. Openings available for both studio and transmitter maintenance men. This is an Attention: Religious broadcasters. 12 year excellent opportunity, work and advance in Technical TV experi- family radio man with limited accordance with your ability. Send com- Engineering ence available shortly or in the fall. News plete resume, salary requirements and re- director /chief management ori- specialty: also experienced in programing cent photograph to Charlie Parrott, Chief ented: Experienced all levels; planning, and sales. Box F -145, BROADCASTING. construction, maintenance, operations. Corn - Engineer, WTVM -TV, Columbus, Ga. prehensive TV, FM stereo, super power AM. Resume Box F -49, BROADCASTING. TELEVISION-Help Wanted 1st phone engineer for Southwestern VHF. Must be strong on maintenance and theory NEWS with minimum five years experience all Management television broadcast engineering. $600 mini- Female TV news reporter. Dignified, alive mum. Resume and references to Box F -116, personality. Good delivery, good writer. Ex- "Having Just received a construction permit BROADCASTING. perienced phases radio -TV. Box F -98, from FCC for a new UHF Television station, ost we are looking for an experienced and Engineer-chief -New 2500 mg. ETV for large competent manager to direct this facility. private school system. P.E. /E.E. preferred, Production -Programing, Others Located in Northeastern Ohio it will cover a 1st class ticket. Experience as chief engi population of approximately one half million neer, transmitter /studio construction, opera- Young married man with college back - covering three cities where there are no tion, maintenance. Opportunity for design ground and specialized training in television other local television stations. Send resume oriented person willing to grow with sys- field desires position in studio work. Resume and picture to Box F -93, BROADCASTING." tem. Box F -140, BROADCASTING. available. Box F -146, BROADCASTING.

BROADCASTING, lune 14, 1965 107 WANTED TO BUY -Equipment MISCELLANEOUS INSTRUCTIONS -(Coned)

1 -one kw transmitter, frequency monitor, Seven famous broadcasters teach you the modulation monitor remote control equip- Continued secrets of their success! John Cameron ment consolettes, turntables, tape recorders. Swayze, Fran Allison, Earl Gillespie, West- tape cartridge record and playback units, Need help? 3,000 Super dooper, Hooper brook Van Voorhis, Uhner Turner. Howard tower two hundred feet with all lightning scooper, Miller & Robert St. John have combined Norman Thomas, P. O. Box 428, one liners exclusive in your mar- equipment. ket. Free sample. Lyn Publications, 2221. to teach you-in -depth-the techniques that Chattanooga, Tenn. Steiner St., San Francisco led to their success. Free full color 32 -page brochure and special recorded message ex- 16mm film projector needed immediately. plain training facilities & curriculum of Especially ECA -TP6 or Eastman 275. Phone Add 30% to your billing . . . with weekly both classroom and home study programs. 305 -356 -0457 or Box F -105, BROADCASTING. ideas from the Brainstorm. ach issue con- Write for your copy today! Career Acad- tains 13 saleable ideas. $2.00 per week. Ex- emy, School of Famous Broadcasters, 825 clusive. Tie up your market now. Wille North Jefferson Street, Milwaukee, Wiscon- FOR SALE -Equipment Brainstorm Box 875, Lubbock, Texas. sin 53202. First phone through tape recorded instruc- Television radio transmitters, monitors. "DEEJAY MANUAL" -A collection of di tion or in six week resident class starting tubes, microwave, cameras, audio. Electro- comedy lines, bits, breaks, adlibs, thoughts. July 7. Bob Johnson Audio-Visual License find, 440 Columbus Ave. N.Y.C. $5.00. Write for free "Broadcast Comedy" Training, 1201 Ninth, Catalog Show -Biz Comedy Service, 1735 E. Manhattan Beach, 26th St., Brooklyn, N.Y. Calif. Co -axial cable. Hellax Styroflex, Spiroline 11229 etc. Also rigidura and Rd types in stock. Disk jockey! Taped, home instruction! material at price Gags galore for deejaysl Catalogue free. Fisher, 678 Medford, Patchogue, N. Y. list, S-W Electriclal CablesCCompany, Willow Ed Orrin, 8034 Gentry, N. Hollywood, Calif. 11772. & 24th Street, Oakland, Calif. Phone 415- 832 -3527. INSTRUCTIONS RADIO New and reconditioned aural remote pickup equipment and Fire and Police receivers - FCC first phone license preparation by cor- World Wide Company, Box 43, Weatherford, respondence Help Wanted Texas. Phone 817 -594 -5172. or in resident classes. Also, ad- - Management vanced electronics training available. Gran- tham Schools are located in Hollywood, Towers -Four 225' SS, Blew Knox, base in- Seattle, Kansas City and Washington. For sulated. Complete with lighting. Steel gal- free 52 -page brochure write Dept. 5 -K. vanized. Tower Service, Inc., N76W13911 Grantham Schools, 1505 N. Western Ave.. Lomas Lane, Menomonee Falls, Wis. FL 3- Hollywood, Calif. 90027. CATV- MANAGER 9300. Excellent opportunity to grow with young Be prepared. First class FCC license in high -potential operation in St. Thomas, Used equipment for sale: Gates MBC -20 six weeks Top quality theory and labora- Virgin Isles. Most have sales ability, basic multiplex exciter and SCA generator $495. tory training. Elkins Radio License School understanding of engineering, and desire Two Ampex 450 tape playback machines, of Atlanta, 1139 Spring St., N.W., Atlanta. autonomy to manage all phases. To operate automatic reversal $425 each or $795 for two. Georgia existing system, requires shirt. sleeve atti- W.E. 1128 -c limiting amplifier $195. W.E. tude, efforts would result in direct income 110A limiting amplifier $110. Gates M-4809 The nationally known 6 weeks Elkins train- benefits. Send resume,ume, references, avail- remote control equipment $475. WRFM, ing for an FCC First Class License. Out- ability date and salary requirements to 41-30 58th St., N. Y., N. Y. 11377. Phone standing theory and laboratory instructions Virgin Isles, TV Inc. c/o Knight Manage. DEfender 5 -1051 code (212). Elkins Radio License School of New Orleans. ant Corp., Room 271, 490 Common. 333 Saint Charles, New Orleans, Louisiana wealth Avenue, Boston, Massachusetts 02215. For Sale: Schafer model 1200 automation. FCC first phone license in six weeks. Includes 2 Schafer model LU -3 Seeburg units Guaranteed instruction in theory and and 3 racks. Rack A includes 3 tape play- laboratory methods by master teachers back units (Ampex) including all elec- G.I. approved. Request free brochure tronics. Rack B includes all automation Elkins Radio License School, 2603 Inwood electronics and controls. Rack C includes Road, Dallas, Texas. Sales program preparation for unit. It can also be used as playback unit. All plug -in cables Elkins Radio License School of Chicago - are furnished. Bought originally for night Six weeks quality instruction in laboratory IIIIIIIIIIIIIIIIIIIITIIII7 operation. Due to change in station pro- methods and theory graming no need for it now. The unit leading to the FCC First Class License. 14 East Jackson St.. ONE OF OHIO'S TOP RATED has been used less than 25 hours. In per- Chicago 4, Illinois. WSM, fect condition. Contact Radio Nash- Radio Stations is looking for young ville, Tennessee. Announcing programing. console operation Twelve weeks intensive, practical train- ,`- aggressive salesmen. Send complete The source of used ing. Finest, most modern equipment avail- resume to: complete broadcast able. G.I. equipment . Broadcast Equipment and approved. Elkins School of Box F -123, BROADCASTING Supply Co., Box 3141, Bristol, Tennessee. Broadcasting, 2603 Inwood Road. Dallas 35. Texas. _1IIIIIiIIIIIiIIIIZIÎIIIIIl' Measurements' model 58 noise & field Minneapolis now has Elkins' famous six strength meter including loops, case-hard- week course in First Class FCC License ly used $500; EA model AW O -1 ma record- preparation through proven theory and lab Announcers er $175. Box F -18, BROADCASTING. methods. Elkins Radio License School, 4119 East Lake Street. Minneapolis, Minn. Slightly used RCA 1 kw TTU1B UHF trans- Since 1946. Original course for FCC first mitter $18,000.00. In storage 8 years. Box phone operator license in six weeks. Over F -83, BROADCASTING. 420 hours instruction and over 200 hours guided discussion at school. Reservations AIR PERSONALITY Remote control, SEL, used one month, ultra required. Enrolling now for classes starting reliable, $375. Write Mike Lincoln KPEN, June 16, August 18 & October 20. For infor- You know us from our innovations in pro- 1001 California St., San Francisco. mation, references and reservation write graming and promotion. We're a format William B. Ogden Radio Operational Engi- popular music station and a dominant factor neering School, 1150 West Olive Ave., Bur- in Altec 639A Microphone complete w /plugs. one of the nation's top ten markets. bank. California. Within the next two months we'll be new condition, factory packaged $190.00 a selecting an addition to our staff of air each. Fidelity Sound, Inc., 1427 Landon FCC First Class Radio Telephone License In as Avenue, Jacksonville, Florida. personalities. If you're currently employed (51 weeks guaranteed complete tuition in one of the top fifty or so markets 5295.00 - - and -Rooms $10.00 per week -Classes behave excellent personal as well as protes- gin June 29, Aug. 3, Sept. 7 & 12. Excellent bargain for the "Early Bird ". TV Oct. Call or sional references, we' d like to hear from write Radio Engineering Institute, 1336 Main you. transmitting antenna for sale. RCA PFH Street in beautiful warm Sarasota, Florida. 12AP super turnstile Channel 10. Good con- We want an aircheck of at least 30 dition, in storage or trestles, will sell as Announcing, programing, $J minutes of what you are doing currently, is -where is. Phone collect B. Haurylac, Na- first phone, all phases electronics. Thorough, intensive a photograph and a resume. If you do com- tional Airlines, Miami 305 -633 Florida. -6311. practical training. Methods and results mercial and station production material, . proved many times. Free placement serv- we'd like a separate tape of that. Closed circuit TV equipment new -condition. ice, Allied Technical Schools, 207 Madi- The man son, Memphis. Tennessee. we will hire must be able to a Write for listing. Fidelity Sound, Inc., 1427 follow and have respect for tight station Landon Avenue, Jacksonville, Florida. sound, yet Train now In N.Y.C. for FCC first phone be able to protect his personality license. Proven methods, proven results within the format. t MISCELLANEOUS day and evening classes. Placement assist- Our staff knows of this advertisement. . ance. Announcer Training Studios. 25 W. All replies and our communications with a 43rd, N. Y. OX 5 -9245. i you will be held in strictest confidence. 30,000 Professional Comedy Lines! Topical Replies to: laugh service featuring deejay comment America's pioneer. 1st in announcing since e introductions. Free catalog. Orben Comedy 1934. National Books. Academy of Broadcasting, Box F -96, BROADCASTING Atlantic Beach, N. Y. 814 H St. NW, Washington 1, D. C...... ara...aaaaaaaaa.aaoaaoaaa:ó a 108 BROADCASTING, June 14, 1965 Announcers- (Contd) Production -Programing, Others Technical -(Cont'd)

WANTED: Television /Field Broadcast "LOOKING, RIGHT NOW" FARM DIRECTOR Engineers need a man qualified to a A bright versatile morning team for We fill Video operation, installation and big pair of shoes. Our former di- maintenance rector went to the top in NATRFD. experience. Consider- one of Ohio's top rated radio stations. If you believe you have what it able travel involved. Openings in takes and desire to plan your future East and South. Send resume Send tape, resume & we'll get back to: with us, contact: Mr. D. K. Thorne, RCA Service to you. Guys only, please. Ken Hedrick Company, Cherry Hill, Camden 8, Program Director New Jersey. Box F -122, BROADCASTING KFAB Radio Omaha, Nebraska An Equal Opportunity Employer

yIIIIIIIIII lIII1111111111117111111111111t7111111111111t71111111111110111111111111O111E Situations Wanted -Announcers News MORNING MAN ATTENTION STATION MANAGERS WANTED Needed immediately at KLIF the 50 kilo ... Experienced watt McLendon station in Dallas. Right Available immediately: DJs, Newsmen, Pro- newsman for combined radio -TV operation. Must be able to read, write, re- person Is mature, responsible, clever air duction men, Announcers. People with and imagination able to take port and have experience with radio & TV salesman, with flair for comedy. If you showmanship tools over any task under any station format. of the trade. Send resume. J. F. e person, send a recent photo along Murphy, that Some first tickets, some third with endorse- K001 News, 511 West Adams St., Phoenix, with tape and r . Salary open. All ment. Well trained, experienced, profes- Arizona 85003. replies nfidential. nSend tape to JACK sional broadcasters. BORDERS, PROGRAM DIRECTOR, KLIF, Southern California School of Radio DALLAS. Production- 391 I Pacific Highway Programing, Others San Diego 10, Calif. 1111t71111IIIII IllElllll IIIIIIIItlllllllllllllt711111111I111t 1111111I Illlltllllll lllll g ASSISTANT TV AND ADVERTISING PROMOTION MANAGER MONEY, SECURITY, PRESTIGE TELEVISION -Help Wanted Eastern top 10 market should be experi- The solid sound of modern radio. An oppor- enced in sales advertising and promotion tunity to name your own ticket. Make ability Management and familiar with all phases of audience pay with the big signal In Northwest. Mora for advertising and promotion, publicity and first phone and /or versatility. Daytime shift with merchandising. Send resume and salary re- possible TV. Tight production personality a quirements. must. Don't scream on your audition . do CAN -MANAGER it smooth, but bright. We prefer an air check. Box F -143, BROADCASTING Excellent to young our signal covers several states and we're con- opportunity grow with temporary. You can advance with us too. Send high -potential operation in St. Thomas, Vir- gin Isles. Must have sales ability, basic tape, resume, picture . . . this is an immediate opening. Tares will be returned. Write Bill understanding of engineering, and desire ACTIVATING COMMUNITY ETV autonomy to manage all phases. To operate Drilling. Programed manager, KFYR radio, STATION -NY STATE Bismarck. North Dakota. existing system, requires shirt -sleeve attitude, efforts would result in direct income Qualified personnel only apply immediately benefits. Send resume, references, availability full details, references and salary require- date and salary requirements to Virgin Isles, ments. Production manager- Executive pro- TV, Inc., c/o Knight Management Corp., ducer, must have heavy facilities design Room 211, 490 Commonwealth Avenue, installation, and supervisory experience. Technical Boston, Massachusetts 02215. Director of film and videotape, library and services. Photographer (still and motion picture) processing. Graphic artist and scenic designer. Technical Box F -121, BROADCASTING OPPORTUNITY IN PUERTO RICO for Chief Engineer for expanding AM facilities in San Juan. Requirements: Know Studio and Remote Operation? extensive knowledge in maintenance of We want an experienced live wire to transmission equipment and STL equip- SALES run a swinging operation. Send resume ment. Salary open. Knowledge of Span- to: ish desirable but not necessary. Reply TOM BREEN, to: Station Manager with resume Kaiser Broadcasting Box F -127, BROADCASTING ENGINEERS 3201 South 26th St.

NNIP. 1 Philadelphia, Pa. 19145 The continued growth of our CATV Systems Di- vision has created the need for experienced ATTENTION sales engineers. Situations Wanted -Management CHIEF ENGINEER ers "1 .411111tII Looking for a challenge & advancement. If Experience in either CATV, communications or slD4 @I 11111= you can handle a directional full time rig, closed circuit TV desirable. HUSBAND /WIFE and are sharp on maintenance, let us hear from you. Midwest station looking for a Send resume including education, work history Management Team can run the department. Send 40 chief that and salary requirements. All replies will be years combined Radio /TV know - resume to: (tow. All phases including FCC 1st, Box F -124, BROADCASTING held confidential. Planning, Organization, Efficiency. J ERR OLD Automated & Low- Budget Live Opera- tions. In present medium market Man - ELECTRONICS _ You Can't Top A agencent for 7 years. Thrive on chal- I CORPORATION lenges but not dead -end situations. S CLASSIFIED AD Modest 5 -figure Capital & Top Credit 1- MARVIN J. KRANTZ, Director of Personnel available for equitable investment opin 15th Street & Lehigh Avenue portunity. Philadelphia, Pennsylvania 19132 Our Background & Integrity subject to rigid investigation . . your's must r AN EQUAL too. Prefer Texas or W /SW. Send Broaticastîiiq OPPORTUNITY EMPLOYER details first letter, will reciprocate. o Box F -82, BROADCASTING =

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BROADCASTING, June 14, 1965 109 MISCELLANEOUS EMPLOYMENT SERVICE FOR SALE -Stations Continued PILOTS WANTED Pacific Northwest AM New UHF Station in Major Market needs low budget programing. AVAILABLE NOW operating 13 years without really High job applicants . DJs, Have a Pilot you'd like to televise? caliber working local market, so there's Send details Announcers, Newsmen. Well trained, - professional talent. small cash flow. Class IV Full - Box F -67, BROADCASTING CONNECTICUT SCHOOL timer. $25,000 down will handle. OF BROADCASTING Total $160,000 with $200 /mo. Hotel America, Hartford, Connecticut 06112 Dick Robinson, Director lease. 390 -ft. tower. Half million population in 500 uy signal con- CAN YOU PRODUCE LOCAL, LIVE FAST tour. Direct or through your PACED MUSICAL TV AND /OR RADIO 527 Madison Avenue, New York, N.Y. 10022 broker. PROGRAM? Don't hesitate. Send for copyrighted format of "BREAK - Box F -48, BROADCASTING THRU." Combines essential ingredients for Sale and Promotion. The Chriskil Co., 49 Croydon Road, Framingham, Mass. BROADCAST PERSONNEL AGENCY Shade, Barlsh. Director - -- .CONFIDENTIAL NEGOTIATIONS --- -- ESTABLISHED CLASS A FM STATION Z l'lncement within 30 days if you are IF between San Francisco and San Jose EMPLOYMENT qualified. Nationwide Radio & TV. Need 3000 watt ERP, 24 hour license. Family SERVICE Announcers. Salesmen. 1st Ticket combo and engineer. Pit's. etc. Write for ale reasons for selling. 3,000,000 listener plicntion. potential. Principals only.

CONFIDENTIAL BROADCAST Box E -377, BROADCASTING EMPLOYMENT AGENCY 1610 Potomac Ave., Pittsburgh, Pa. 15216 Phone 412.563 -3330 day or evenings THE AMPS AGENCY BY BROADCASTERS. FOR BROADCASTERS j EXCELLENT OPPORTUNITIES We fill all job classificotiions for men and This is a '1000 watt i for capable announcers, salesmen, engi- i women in broadcasting and ollied occupa - profit making daytimer tion, - management, soles, programming, neers, copywriters in Broadcast Pro- i in Midwest. i engineering, traffic, secretariol, promotion, gressive South Carolina. Write immedi- Priced at less than twice gross. t publicity, on -air talent, etc. We have im- ately for application form. SOUTH with us by sta- Box F -125, BROADCASTING mediate job openings listed CAROLINA BROADCASTERS tions, packagers, Ad agencies, clients, com- ASSOCI- j j mercial producers and others. Send us your ATION, Box 1085, Columbia, S. C. resume or, if close by, come in or phone us. * THE AMPS AGENCY * All Media Placement Service WANTED TO BUY Stations 130 S. Robertson Blvd., Beverly Hills, Calif. - Telephone OL 74161 WEST COAST AM 5118,000 -Good terms. r STATION WANTED Charles Cowling & Associates Small chain want. to buy additional station in a one to four station market Bast P. 0. Box 1496 Hollywood 28, Calif. of Mississippi River. Will pay 29% to Phone HO 2 -1133 100% cash. All information confidential. Hudson Millar broadcast services WKUL Cullman, Alabama

RADIO and TV r NORTHWEST FÜLLTIMER CONSULTANT SMALL GROUP INTERESTED Prosperous Market in acquiring another AM facility. Our proven management, programing, 1 kw day night consider any in any -250 and sales methods will increase profits Will station $30,000 down. market. Contact: for large and small market stations. ALBERT ZUGSMITH COMMUNICATIONS One of our management executive's JIM BONNETTE CORP. will come info your station and per- BOX 66 4404 Riverside Drive, Burbank, California 213- VI 9 -3201 sonally direct the day to day opera- PERRYSBURG, OHIO tions until the station has reached its potential. Call 303 -292 -0996 now or write today to NBS. STATIONS WANTED: i PERSONNEL AVAILABLE Expanding chain ready to buy one or Announcers and D.J.'s plus the man- two more stations in New England, To buy or sell Radio and /or TV prop- agers too, want to relocate soon with New York, Pennsylvania, New Jersey, erties contact: someone like you. Maryland, Delaware. Interested in all PATT McDONALD CO. NATIONWIDE BROADCAST SERVICES size markets. Reply kept in strictest 925 Federal Blvd. Denver 4, Colorado confidence. Arnold Lerner, WLLH, P. 0. BOX 9266 - GL 3 -8080 Phone area code 303 -292.0996 Box 1400, Lowell, Massachusetts. AUSTIN, TEXAS 78756 JOB INQUIRIES INVITED. ?IIIIIIItIIIIIIIIT21311III STATION WANTED II'1 III! IIII IIII IIII llil IIIIi1l11 I1111LI M fl ' fl,- BROADCASTERS ,. Additional station wanted in good -° Place your future confidentially in our ,. single station market or two to .. E .. four stations market, H latt gue grebin !rakers ghtc. hands. We have positions nationwide for East of the .. li qualified broadcasters. r. Mississippi. Will pay 20% to 100% .. cash. All information confidential. 654 MADISON AVENUE C.B.I. Placements III .. NEW YORK, N. Y. 707 Colo. Bldg. Denver Colo. 80202 Husdon Millar phone 13031 292 -3730 WKUL Cullman, Alabama HA 1.0916 TE 2.9362 Private broadcast # 13031 534 -6810 1.11il 1111IIIISMaillialliEll1 .11111,1/IIII Il alli /Fil ;T IIITttiiiIItiitiIIIIirii

110 BROADCASTING, June 14, 1965 December 12, for UHF - page 104 tions of American Colonial Broadcasting completion dates to Continued from Corp., to change trans. site and ant. height TV translators. Chesapeake, Va.. renumbered as exhibits 3 of WSUR -TV (ch. 9) Ponce, and to increase Granted licenses for following FM's: and 4, respectively, engineering exhibit power of WKBM -TV (ch. 11) Caguas, P. R. KICS -FM Hastings, Neb.; KOCY -FM Okla- 1, and affidavit of no consideration, exhibit Action June 7. homa City; KFLA -FM Scott City, Kan., and 2. Action June 4. specify type ant.; 'CLAW Lawton, Okla., By Hearing Examiner Forest L. McClenning and specify type trans.; ant. height 117.375 By Hearing Examiner Millard F. French further pre- feet; KNFB Nowata, Okla., and specify On own motion, scheduled type trans.; KWHG Lincoln, Neb., and In proceeding on AM applications of hearing conference for Sept. 8 in proceed- specify type trans. Dennis A. and Willard D. Sleighter ing on application of Selma Television Inc. (WWDS), Everett, and Beacon Broadcasting (WSLA -TV), Selma, Ala. Action June 4. II Granted CP's to replace expired permits Concern, Martinsburg, Pa., denied petition By separate actions in 1110 kc Pasadena, to make changes in following VHF -TV Beacon to issues by Doc. 15752 -66, (1) translators: K12AE, city of Powell, Powell, by Broadcasting enlarge Calif., area proceeding, in Wyo.; K12130, Valley TV Club Inc., King addition of "Evansville issue." Action June denied joint petition by Orange Radio Inc., Springs, Galpin, Glasgow and Tampico. 4. California Regional Broadcasting Corp. and Mont. In proceeding on applications of James Storer Broadcasting Co. for modification of B. Childress and Denton Radio Co. for new exchange procedure, and (2) granted peti- Actions of June 4 AM's in Burnsville and Denton, N. C., re- tion by Voice of Pasadena Inc. for leave to spectively, in Doc. 15883 -4, granted motion amend nighttime directional ant. proposal. Remote control permitted for follow- by Denton Radio to extent of dismissing, Actions May 28, June 1. ing: WELC Welch, W. Va.; WSID and but with prejudice, application. Action WSID -FM Baltimore. June 3. By Hearing Examiner *WFSU -FM Tallahassee, Fla. - Granted of 67 kc. In proceeding on applications of Gross Chester F. Naumowlcz Jr. SCA on sub -carrier frequency Broadcasting Co. and California Western WSWN -FM Belle Glade, Fla. -Granted University of San Diego for new TV's on Dismissed as moot an April 13 petition SCA on sub -carrier frequency of 67 kc. channel 51 in San Diego, in Doc. 15824 -5, by Symphony Network Association Inc. to KBYG Big Spring, Tex. -Granted license granted motion by Gross Broadcasting to reopen record in Fairfield- Homewood, Ala., covering increase in daytime power and continue June 1 date for preliminary ex- TV channel 54 proceeding. Action June 3. installation of new trans.; specify type change of engineering exhibits to July 1. Continued June 3 prehearing conference trans. Action June 3. KIBE Palo Alto, Calif.- Granted license pending further order of hearing examiner installation In proceeding on FM applications of in proceeding on AM application of Ypsi- covering increase in power and John N. and Alvera M. Traxler and Sun- lanti Broadcasting Co. (WYSI), Ypsilanti, of new trans. shine Broadcasting Co., Delray Beach, Mich. Action June 1. KCCR Pierre, S. D.- Granted license covering change in operation from 1590 kc, 1 and WLOD Inc., and Boca Broadcasters Inc., C. Smith Pompano Beach, Fla., in Doc. 15803 -6, By Hearing Examiner Elizabeth kw, D to 1240 kc. 250 w, unl. scheduled certain procedural dates and In proceeding on applications of South- *WFSU -FM Tallahassee, Fla. - Granted further hearing for July 14. Action June 1. ern Newspapers Inc. and Radio Hot Springs mod. of license to change name to Board Co. for new FM's in Hot Springs, Ark., in of Regents of Florida acting for and on Formalized by order agreements and behalf of Florida State University. rulings made at May 27 prehearing confer- Doc. 15701 -2, granted applicants' joint peti- ence in proceeding on applications of Erway tion to extent of rescheduling June 2 date WRBS(FM) Baltimore- Granted mod, of Television Corp. and Chesapeake Engineer- for exchange of applicants' direct cases for license to change name to Peter and John ing Placement Service Inc. for new TV on July 2, June 9 notification of any witnesses Radio Fellowship Inc. channel 72 in Baltimore and scheduled desired for cross -examination for July 9 WALL -FM Middletown, N. Y.- Granted certain procedural dates and hearing for and June 16 hearing for July 15. Action CP to replace expired permit for new FM. July 21. Action June 1. June 3. WRFM(FM) New York -Granted CP to increase ERP to 38 kw, and make engineer- By Hearing Examiner Walther W. Guenther By office of opinions and review ing changes. Pursuant to June 4 prehearing confer- Granted petition by Broadcast Bureau *WAMC(FM) Albany, N. Y.- Granted CP ence in proceeding on AM applications of to extend time to June 21 to file opposi- to install new transmission line. Emerald Broadcasting Corp. (KPIR). Eu- tions to application for review in proceed- Granted licenses for following VHF -TV gene. Pendleton Broadcasting Co. (KUMA), ing on application of Denver Area Broad- translators: WO4AJ. Mohawk -Hudson Coun- Pendleton, both Oregon, and Hi -Desert casters (KDAB), Arvada. Colo. Action June cil on Educational Television, Schoharie and Broadcasting Corp. (KDHI), Twenty -Nine 2. Middleburg, N. Y.; WO9AI, WO7AL, W13AP, Palms, Calif., approved procedural ground Wellersburg TV Inc., Wellersburg, Pa. rules established and continued July 21 BROADCAST ACTIONS for following UHF -TV to 14. Action 4. Granted licenses hearing Sept. June by Broadcast Bureau translators: W79AD, Incorporated Village of By Hearing Examiner Isadore A. Honig Southampton, Southampton, N. Y.; W79AI, Actions of June 8 Connecticut Television Inc., Torrington, o On own motion, ordered, nunc pro James Broadcasting Inc., Jamestown, N. Y. Conn.; W71AF, Board of Education of St. tune, that notification date re witnesses to -Granted CP and license for new low Mary's County, St. Mary's county, Md.; appear for cross-examination on Issue 2 W73AE, W82AE, Massachusetts Executive matters is extended from May 20 to June power auxiliary. WUPR Utuado, P. Granted CP to Committee for Educational Television, Am- 10, to accord with and grant request set R.- Mass.. specify forth in motion by Plains Television on make changes in ant. System. herst and Springfield, and May 20 to continue hearing, which request KOCM(FM) Newport Beach, Calif. type trans. was unopposed by other parties but was Granted CP to install new ant., increase Following were granted extensions of not covered by examiner's order of May 24 ERP to 2 kw and ant. height to 300 feet, completion dates as shown: KOLL Honolulu, rescheduling further hearing for June 22 in and make engineering changes. to Sept. 1; KROC -FM Rochester, Minn.. to proceeding on application of Midwest Tele- Granted licenses for following VHF -TV Sept. 15: WVSC -FM Somerset, Pa., to Dec. vision Inc. for new TV on channel 26 in translators: WO7AI, Van Curler Broadcast- 25; KTEC(FM) Klamath Falls, Ore., to Springfield, Ill. Action June 4. ing Corp., Lanesborough. Pittsfield and August 30. West Pittsfield, Mass.; WO8AQ, W10AE, Formalized by order certain procedural Actions of June 3 agreements reached during June 3 prehear- W12AJ, United TV Inc., Westernport, Md. ing conference in proceeding on AM appli- Southeastern Broadcasting Corp., Cross- cation of Continental Broadcasting of Cali- Actions of June 7 ville, Tenn.- Granted CP for new VHF -TV fornia Inc. (KDAY), Santa Monica, Calif. KULY Ulysses, Kan.-Granted license for translator, on channel 7, to rebroadcast and, among other things, continued July AM. programs of WEIR -TV (ch. 10) Knoxville. 22 hearing to Oct. 5. Action June 4. KVOE Emporia, Kan. -Granted license *WNYE -TV New York -Granted mod. of vis.. 117 By Hearing Examiner H. Gifford Irion covering use of old main trans. as auxiliary CP to change ERP to 589 kw and trans. at main trans. site. kw aur.; type trans., and make engineering On own motion, scheduled further hear- KCKN -FM Kansas City, Kan. -Granted changes. ing for June 16 in proceeding on applica- WDCA -TV Washington- Granted mod. of license covering increase in ERP and ant. CP to change ERP to 646 kw vis., and 64.6 height. kw aur.: change trans. and locations to FOR SALF, Stations- (Contd) WAAM Ann Arbor, Mich.-Granted in- Bethesda, Md.: type trans. and type ant.; - creased daytime power on 1600 kc, from 1 ant. height to 770 feet, and make changes kw to 5 kw, continued nighttime operation in ant. system; condition. with 1 kw, installation of new trans., and KUSN St. Joseph, Mo.- Granted license Miss. small daytime $ 62M SOLD change from DA -1 to DA -2; conditions. covering installation of auxiliary trans. at Tenn. medium fulltime 155M terms KVII -FM Amarillo, Tex.-Granted CP to main trans. site. S.E. medium fulltime 95M 30M change facilities on channel 231 (94.1 mc), WRVM Rochester, N. Y.- Granted license N.Y. metro daytime 100M 29% from ERP 5.3 kw, ant. height 240 feet to covering change in ant.- trans. site, changes S.E. TOP 50 daytime 237M terms ERP 10.5 kw, ant. height 700 feet; change in ant. and ground systems, and remote studio and ant. -trans. locations, and install control operation. buying and selling, check with new ant. WLPR(FM) Mobile, Ala.- Granted license KABL -FM San Francisco -Waived Sec. for FM; ERP 40 kw. V CHAPMAN COMPANY 73.210(a) of rules, and granted mod. of Actions of June 2 2045 PEACHTREE RD.. ATLANTA, OA. 30309 license to extent of permitting relocation of main studio beyond corporate limits of San WJHL -TV Johnson City, Tenn.-Granted Francisco, at Krow Island, Oakland; San mod. of license to reduce aur. ERP to 63.1 STATIONS FOR SALE Francisco station identification to be con- kw; main trans. and ant. - tinued. K83AY Cherokee and Alva, Okla.- Grant- -1. CABLE SYSTEM. Southwest. $178,000 W74AG, W82AB Darlington, Wis.- Granted ed CP to replace expired permit for UHF - 29% down. CP's to change type trans. for UHF -TV TV translator. 2. SOUTHWEST. Major market. $60,000 translators. WBIV(FM) Wethersfield Township, N. Y. down. KO2CG, KO7EA Riddle Myrtle Creek and -- Granted renewal of license and SCA. Canyonville, Ore.- Granted CP's to replace KAOH Duluth, Minn.- Granted change in JACK L. STOLL 8, ASSOCIATES expired permits for new VHF -TV transla- remote control authority. 6381 Hollywood Blvd. tors. Actions of June 1 Los Angeles 28, California K78BP, K82BD Little Falls and Brainerd Resort area, Minn. Granted extensions of Cornhusker Television Corp., Cambridge 111 BROADCASTING, June 14, 1965 (FOR THE RECORD) and Bartley, Neb.- Granted CP for new of Tele -Pix, said schools along the route Review and Neptune Broadcasting Corp., UHF -TV translator, on channel 70, to re- would receive free service. Steubenville, Ohio) has applied for a 20 to broadcast programs of KGIN -TV (ch. 11) Modesto, Calif.-Cable TV Service Inc., 25 -year non -exclusive franchise. Estimated Grand Island. El Cajon, Calif. (Allen T. Gilliland, San subscriber charges are $5 for installation WCAW Charleston, W. Va. - Granted Jose, Calif., president) has announced that plus $4.95 monthly. A franchise was granted change in it will lease cables from &T by East Liverpool in 1964 to Rego Industries remote control authority. the PT Tele- Hoboken, N. which KIT Yakima, Wash. remote con- phone Co. without a franchise from the Inc., J., encountered -Second city. difficulty in leasing utility pole rights from trol point permitted. Ohio Bell and has not yet begun construc- Starke, Fla. -Applications have been re- tion. Action of May 26 ceived from Cable TV Inc., Live Oak, Fla.; Adolph Gay (represented by attorney T. A. Louisville, Ohio -Imperial Broadcasting WKBH La Crosse, Wis.- Remote control Yawn Jr.), and Buford Mitchell. Co. has been awarded a 15 -year franchise. permitted while using nondirectional ant. Maximum charges are $10 for installation Champaign, H1.-University TV Cable Co. and $5 monthly. A remittance of 3% of Actions of May 20 (jointly held by Alliance Amusement Co., gross city. Chicago, and Corp., annual revenue will go to the Jerrold Philadelphia) Richmond Heights, Ohio WEAW Evanston, I11.-Granted change of and Plains Television Corp. ( WCHU[TV] -Broadway Main- remote control authority. Champaign, and WICSITV) Springfield, both tenance Corp. has applied for a franchise. WSOM -FM Salem, Ohio -Remote control Illinois) have applied separately for fran- West Union, Ohio-Multi -Channel Cable permitted. chises. University TV, represented locally by Co., Portsmouth, Ohio, (subsidiary of Reeves 5WNPS New Orleans, La.- Remote control attorney James Wheat, would invest $1.5 Broadcasting Co.) has applied for a fran- permitted. million in its proposed system. Channels to chise. Estimated subscriber charges are $10 be carried by both systems are: WCIA(TV), for installation plus $5 monthly. Edward L. WCHU(TV), both Champaign; WILL-TV, Glockner, president of Multi- Channel, pro - noncommercial, WGN -TV and WCIU(TV), poses a $100,000 system to serve jointly Fines all Chicago, plus a closed circuit channel for West Union and Peebles, Ohio (BROAD- local programing. Estimated maximum CASTING, May 3). Commission notified Kenneth W. Van charges in both proposals are $18.50 for in- Lawton, Okla. -The application of Lawton Prooyen, licensee of WKLW -FM Grand stallation and $5 monthly. The significant Enterprises Inc. (represented by attorneys Rapids, Mich., that station has incurred difference between the University TV and T. D. Nickles and W. F. Parrish) has been apparent liability of $500 for failure to the Plains Television applications is an denied. The city council cited the following employ first -class radio operator, have op- estimated 1 -2% annual remittance to the reasons: Ownership of the corporation was erator on duty at transmitter, post opera- city in the former and a 3% remittance in not disclosed; there was no estimate of serv- tor's license and inspect transmitting equip- the latter. ice fees, and legislation has been introduced ment. Licensee has 30 days to contest or Loves Park, I11.-See Rockford, Ill. to permit the FCC to regulate CATV. pay forfeiture. Action June 9. Morrison, III. -Sound Vision Inc., repre- Boyertown, Pa. - Conestoga Telephone Commission notified Garden Island Pub - sented by O. K. Wright, 907 Myrtle Ave., and Telegraph Co. has been awarded a non- lishing Ltd. that KTOH Lihue, Kauai, Dixon, Ill., has applied for a franchise. exclusive franchise. Estimated subscriber Hawaii, has incurred apparent liability for Estimated monthly fees would be $4 -$5 with costs are $10 for installation plus $4.20 rule violations, including use of commer- 2% of revenues under $120,000 and 3% of monthly. Triangle Publications was granted cial operators without proper licenses. Li- the remainder going to the city. a similar franchise in April (BROADCAST- censee has 30 days to contest or pay for- Rockford, ING, April 26). Both agreements specify a feiture. Action 2. I11.- Central Illinois Electric & June Gas Co. has applied for a 20 -year franchise. remittance to the city of 5% of annual By memorandum opinion and order, The utility has implied that it would allow gross revenue. commission ordered WMIE Inc., licensee of no other CATV firm to construct a system Shoemakersville, Pa.- Hamburg TV and WMIE Miami, to forfeit $8,000 for failure using CIE&G poles. Other applicants in the Cable Co., Hamburg, Pa., has been awarded to control foreign language programing, file Rockford-Loves Park area are National a franchise. time broker contracts, observe logging re- Trans -Video Inc., Dallas, WREX -TV Inc. Springfield, Pa. - Telesystems Corp., quirements and keep record of broadcast (WREX -TV Rockford) and Rockford & Glenside, Pa., has been awarded a 25 -year time requests by candidates for public Loves Park CATV Inc. office. This non -exclusive franchise. Maximum installa- was amount stipulated in com- Urbana, I11. -See Champaign, Ill. tion charge is set at $10 with a monthly fee mission's liability notice of March 17 when Frankfort, Ind. -WILO -AM -FM of $4.95. A remittance of 5% of annual gross it gave short -term license renewals to both Frankfort, revenues will go to city. Philadelphia WMIE and its companion FM station WEDR. represented by owner, Vernon J. Kaspar, the has applied for a franchise. Community Antenna TV Co. (subsidiary of Commission declined licensee's request to A previous the Philadelphia Bulletin), represented by reduce forfeiture to $2,000. Action June 2. applicant is Frankfort TV Cable Co., a subsidiary of Alliance Amusement Benjamin Quigg, is a second applicant. Commission notified WGOK Inc. li- Co., Chicago censee (BROADCASTING, May 24). Tarentum, Pa.- Monessen Amusement Co., of WGOK Mobile, Ala., that it is Greenwood, Tarentum, has filed an application for a apparently liable for $500 forfeiture for Ind. -Johnson County Com- franchise. Previous applicants are Gateway failure to file time broker contracts and, munications Co., and Community Telecep- tion Inc., 500 Broadcasting Co. (WKPA and WYDD(FM) at same time, admonished station for pos- Union Federal Building, In- New Kensington, Pa.) and Westinghouse sible "payola" practices. Licensee has 30 dianapolis, have filed separate applications for franchises. President of Johnson County Broadcasting Co. (KDKA- AM-FM -TV Pitts- days to contest or pay forfeiture and 20 burgh) . days to comment on apparent failure to Communications Co. is Frank R. Weirich, establish appropriate internal controls to Greenwood, Sunday editor of the Indiana- Upper Yoder, Pa.-Frank Chiodo, 131 prevent situations conducive to "payola." polis Times. Community Teleception, recent- Damian Drive, Upper Yoder, has been Action June 2. ly granted a franchise in Mooresville, Ind., awarded a 20 -year franchise. The agreement is headed by Bruce R. Storm, Bloomington, specifies a minimum annual payment to the Ind. (BROADCASTING, May 10). A pre- township of $1,000. vious applicant in Greenwood is Visual Greenwood, S. C. -An application is pend- Communications Corp. (BROADCASTING, ing from General Cable Division of Carolina May 31). Inc. The city would receive 2 -3% of the Lebanon, Ind.- Te'emation Corp., Evans- annual gross receipts. Subscriber costs COMMUNITY ANTENNA ville, Ind., represented in Lebanon by David would be a maximum of $20 for installation Richey, Hank Walters and Keith C. McCor- with a monthly fee of $5. mick, has applied for a franchise. Estimated installation costs would be $10 -$20 with a itHartsville, S. C.- Hartsville Broadcasting FRANCHISE ACTIVITIES $5 monthly fee. Co. (WHSC Hartsville) has been granted a Spencer, Iowa -The application of Minne- five -year exclusive franchise with an addi- sota All- Channel Cable Vision Inc., Alex- tional 20 -year non -exclusive term. andria, Minn., has been rejected by the city Brookings, S. D.-Proposals have been re- The following are activities in com- council on the ground that the cable system ceived from Midcontinent Broadcasting Co., would undercut the local TV translator a group station owner (Joe Floyd, Sioux munity antenna television reported to service (Spencer Area TV Inc.). Falls, S. D., president), and a group of BROADCASTING through June 9. Reports St. Joseph, Mo. -The St. Joseph Gazette Brookings businessmen among whom are and News Press has applied for a franchise. Robert J. Reimers and Eugene J. Platek, include applications for permission to Kearney, Neb.- Telesis Corp., represented owners of KBRK Brookings, and Dan install and operate by Thomas and Melville Gleason, York, Peterson, owner of the State Theatre Co. CATV's and for ex- Neb., has applied for a 20 -year franchise. Both groups would provide five Minneapolis pansion of existing CATV's into new The signals of 10 TV stations including an TV stations (including an educational sta- educational station would be carried. A tion), a 24 -hour weather service, free service areas as well as grants for CATV fran- local public service channel would also be to schools and South Dakota State Univer- chises and sales of existing installations. provided. The city would receive 2% of the sity, and FM music. Midcontlnent would annual gross receipts. have maximum subscriber costs of $25 for Reports appear in alphabetical order by Lackawanna, N. Y. -Blatt Bros., Pitts- installation and $6 monthly while the busi- states. Indicates a franchise has been burgh, has filed an application for a fran- nessmen would have maximum costs of chise. $20 and $5. granted. Putnam county, N. Y.- Putnam CATV Co. Longview, Wash. -Telecable Inc., Seattle, (Bernard Kilbaner, Stamford, Conn., pres- and Cowlitz Cablevision (a corporation Hartselle, Ala.-Video Cable Systems Inc., ident) has applied for 10 -year exclusive formed by Mr. and Mrs. John W. Blood and Huntsville, Ala. (William O. Neal, pres- franchises in Southeast, Patterson, Carmel the Longview Publishing Co.) have been ident), has been granted a 30 -year franchise. and Kent, all New York. Estimated sub- granted franchises. The firms must post Construction must be started within one scriber costs are $15 -$20 for installation plus $3,000 with the city and construction must year and completed within two years. $4.90 monthly. One master antenna would be completed within one year or the money feed all four towns Camarillo, Calif. -Pacific Master Systems, through a system esti- will be forfeited. Los mated to cost $400,000. Pierce county, Wash. -Applications have Angeles, has applied for a franchise. Grand Forks, N. D.- Applications are been received from Telecable Inc., Seattle, Fresno county, Calif.- Applications have pending from KILO Inc. (KILO Grand and KTNT -TV Tacoma -Seattle, Wash. been filed by Tele -Pix Corp., Walnut Creek, Forks); North Dakota Broadcasting Co. 01,Ianesville, Wis. -Total TV Inc. has been Calif. and a firm jointly owned by Cox (KXGO Fargo, N. D.); Red River Valley granted a 20 -year franchise. The company Cablevision Corp. and McClatchy Broad- Television Cable Inc., Fargo, and G -F Cable will pay the city $1,000 a year for the first casting Co., a group station owner. Tele- Television Inc., East Grand Forks, N.D. 3,000 subscribers and up to $5.000 a year Pix would pay the county 3% of its annual East Liverpool, Ohlo- Columbiana CATV depending on the number of additional sub- gross receipts. Richard Lubic, vice president Inc. (jointly owned by the East Liverpool scribers.

112 (FOR THE RECORD) BROADCASTING, June 14, 1965 IN THE outer lobby of the Wolper third national nonnetwork showing. Building on Hollywood's Sunset Strip A passing world sponsored this time by Tidewater Oil. stands a trophy case where gleaming Next, Mr. Wolper persuaded the mo- awards from film festivals and other tion picture producers to let him -a prize -giving groups rub shoulders with is the stage TV man-produce a history of the four Emmies. These awards are tangi- movies. He went first to the execu- ble evidence of a fact which has been tives of the Motion Picture Producers recognized for some years in the world for his TV Association, then to the heads of the of television -that the name of Wolper major movie companies, then back to is synonomous with top quality docu- themselves. His documentary career the MPPA for three appearances be- mentary programing. More meaning- might have ended right there, but "for- fore the board. "My third time at bat ful, perhaps, are such prestigious pro- tunately, I had a stubborn sponsor, who was the day after Kennedy's campaign duction associates as National Geo- wouldn't take no for an answer." speech on the importance of our na- graphic, American Heritage, and Time - The sponsor, Shulton Inc., lined up tional heritage," Mr. Wolper said. "I Life. Or the sponsors of Wolper pro- 105 stations who broadcast the Race stole his idea and told the producers grams for the coming season, a roster for Space in April 1960 as national that the best way to sell motion pictures of blue chip companies spanning the spot business, rebroadcast it on the was to remind people that for more alphabet from Aetna to Xerox. same basis a few weeks later. The fol- than half a century movies had been Pioneer Film Salesman Dave Wol- lowing year, Race for Space got a an important part of their. lives. That per's indoctrination into television came did the trick." in the summer of 1948. Home from Hollywood History The resulting college after his sophomore year and hour -long special, Hollywood: The wondering what to do until fall, he and WEEK'S PROFILE Golden Years, chiseled the first crack a pal, Jim Harris, found that Jim's fa- in the wall of network resistance ther had a group of 60 short films he against documentaries produced out- was planning to sell in the home movie side by getting a prime -time spot on field. Dave and Jim asked if they NBC -TV. This was followed by the could try to sell them to TV. Jim's 90- minute Hollywood: The Talkies and father said "Sure, and you can keep after that by a series of 32 half -hour half of what you get." Before the sum- programs, Hollywood and the Stars, mer was over the films were being aired which also appeared on NBC -TV. by every TV station then operating, 15, Documentaries, specials and series as Dave recalls. followed in increasing volume, with no Dave and Jim and Jim's father and letup in sight. Mostly these are non - another friend, Sy Weintraub, formed network programs, but the networks are Flamingo Films, which got the TV also doing business with Wolper. Es- rights to a number of shorts, cartoons pecially since The Making of the and serials plus a number of full - President, 1960, broadcast on ABC -TV, length feature films, including "The garnered four Emmy awards, including Adventures of Martin Eden" (first top honors as program of the year. feature movie ever sold to TV, Mr. (CBS, which refused to consider that Wolper recalls, and he should know be- program, has reportedly expressed in- cause he made the sale). terest in The Making of a President. Whenever a new station went on the 1964, but "that's been sold to Xerox air, he was there. "1 attended 58 and it's up to them where it goes," Mr. inaugurations," he says, modestly omit- Wolper said last week.) Six Wolper ting to add that when the festivities specials for 3M are running on ABC - ended all 58 stations were showing films David Lloyd Wolper- President, Wolper TV and the four National Geographic he had sold them. Productions and VP, Metromedia Inc.; shows will be on CBS-TV. New York City; Drake In 1951, Flamingo was merged into b. Jan. 11, 1928, About a year ago, Wolper Produc- Motion Pictures for Television, pulled U., Des Moines, Iowa. 1946.47; U. of Southern California, Los Angeles, 1947- tions began to diversify. Four Days in out after three years to resume inde- 48; founder -partner, Flamingo Films, New November (the assassination of Presi- pendent operations with the original York, 1949 -51; VP, West Coast operations, dent Kennedy) and Adolph Hitler and partners. When Flamingo was sold to Motion Pictures for Television, 1951 -54; the Third Reich were produced as Essex Universal Corp., David Wolper partner, Flamingo Films, 1954 -56; Exec. features for theatrical release, with six became executive vice president of the VP, Continental Industrial Bank of Los Angeles, 1957 -58; president, Wolper Pro- more theatrical pictures contracted for. Continental Industrial Bank of Los An- ductions, 1958 --bd. chmn., Fountainhead A new live program division is creating geles, in charge of television and mo- International, 1961; purchased Paramount and producing panel and game shows Library, tion picture loans. News, formed Wolper Newsfilm and has made a series pilot. Wolper formed Wolper Television Sales, A Sponsor 1958 1963; Stubborn In he 1964; VP, Metromedia, which acquired Television Sales was formed to handle formed Wolper Productions and that full ownership of Wolper Productions, program syndication. same year produced his first documen- 1964; board member Metromedia, 1965; Last fall, the Wolper organization the -long Race m. Margaret Dawn, 1958; children: Mark, tary program, hour for became a wholly owned subsidiary of Space, recounting the U.S. -USSR ri- 4, Michael David, 3; board chairman, Los Angeles Dodgers Baseball museum; board Metromedia, owner of six AM, six FM valry in outer space. Both governments member: Cedars of Lebanon -Mount Sinai and six TV stations, along with outdoor cooperated in providing film footage Hospital and Medical Center, Thalian and transit advertising properties. for the program, but when Mr. Wolper Clinic for Emotionally Disturbed Chil- tried to get it on the air all three TV dren; member: Screen Producers Guild, Mr. Wolper is now a vice president networks would violate National Academy of Television Arts & and member of the board of Metro- said no, it waterskiing, Sciences; hobbies: boating, media, well as of its Wol- their policy not to broadcast any public horseback riding, attending ball games, as president affairs programs they hadn't produced collecting autographs. per division.

BROADCASTING. June 14, 1965 113 EDITORIALS Buried treasure time availabilities for fall are more than 90% sold, and when this bullish report follows -as it does -a succession of THE development of television as a journalistic force may years in which business has approached sell -out levels, is it have been helped more than it was hurt by the Supreme not likely that before many more years pass there will be Court's decision last week in the Billie Sol Estes case. What- enough business to support at least the beginnings of a ever obstacles it may interpose in the mechanics of covering fourth network? trials in the immediate future, the decision revealed a unani- What form the new network may take, and when it may mous view among present members of the court that tele- take form, remain to be seen. But the whole course of TV vision is entitled to the same constitutional protections that network advertising's growth to date suggests that the day the press has enjoyed since the adoption of the Bill of Rights. is inevitably coming. Only a few years ago skeptics ques- The several opinions, concurring and dissenting, were tioned whether there was enough business for more than two alike in one significant respect. Common to all of them was and a half networks. That question is already out of date. the implication that television is to be accorded the rights Now it is more appropriate to ask how soon there will be guaranteed by the First Amendment. Even Chief Justice enough for three and a half. Warren who was the most critical of the presence of television equipment at any trial recognized the application of Invitation to a raid? the First Amendment. "So long as the television industry. like the other communications media, is free to send repre- NO ONE can quarrel with the idealism that appears to sentatives to trials and to report on those trials to its view- be behind the FCC's proposal to reserve 14 UHF ers," the chief justice wrote, "there is no abridgement of channels for use by community stations of limited range. the freedom of the press." The creation of opportunities for individualized coverage of The equation of television with the press in the shelter smaller population centers is in accord with this country's a diversity of the First Amendment is of first importance to the long - historic policy of broadcast allocations. Certainly range future of television, and it certainly outweighs the of television outlets is to be desired. temporary inconveniences that television newsmen may en- Yet there may be practical dangers of considerable con- counter as a consequence of last week's decision. Indeed sequence inherent in the FCC's plan. If the commission were those inconveniences in themselves may turn out to be to adopt the rule it has proposed, a solid block of channels beneficial. at the upper end of the UHF band would be set aside for To begin with, the decision does not present an inflexible future development. Whether that development would occur prohibition against television entry into courtrooms forever. rapidly, slowly or not at all, nobody can be sure. At the It was only by the narrowest majority that the court voted moment the operation of a low -power UHF station would to reverse the Estes conviction, and the controlling vote was seem to be an unpromising investment. cast by Justice Harlan with the stipulation that his was not How long can an intact portion of usable spectrum space to be counted as a vote for permanent exclusion of television be kept on ice for television while other services which cameras. "The court should proceed only step by step in claim to be overcrowded in their assignments are clamoring this unplowed field," wrote Justice Harlan. It seems evident for more frequencies? That may be the most important question to be answered that under proper circumstances television will have a chance during the rulemaking procedure that the has decreed. to add another-and perhaps more welcome- furrow to the FCC field. From the broadcasters' point of view it is essential that Meanwhile television journalists must prepare themselves some kind of a guarantee against spectrum raiding be built for whatever opportunity may some day be offered. They into the FCC's plan. must learn how to behave professionally, how to cover an event without becoming the dominating element of it. They must be given less obtrusive gear. There will be plenty of places where the newsmen may practice their craft in anticipation of their eventual admis- sion to a courtroom which is really the ultimate test of journalistic deportment. For the moment the challenge is to get inside legislative chambers and other sanctuaries where custom so far excludes them but the Supreme Court decision does not.

Three's no crowd SEVERAL meanings can be drawn from the report, presented elsewhere in this issue, on television network sales for the new fall season. It is obvious that network business is strong, that this year's three -network race in ratings is developing into a closer three -network race for business, that ABC's stepped - up sales pace is more self-powered than accomplished at the expense of CBS or NBC. Along with these inspiriting implications, the 1965 -66 Drawn for BROADCASTING by Sid H(x report raises a question that is less obvious. When the three "I thought it was Peyton Place that was to come on networks can claim in June, as they do, that their prime- three tunes a week!"

114 BROADCASTING, June 14, 1965 There's more to television news than meets the eye How much more? Go ahead -make a guess. KSTP News Department the largest independent TV- Let Bill McGivern give you the answer - radio news gathering organization in the nation. he knows -he's News Director at KSTP: But even that's not all! KSTP also has available at all First, there's the 42 people on his staff including 17 times the complete news services of the National Broad- writer- reporters and 12 newsreel cameramen. casting Company: the 800 NBC correspondents stationed in 75 separate countries; and the local news teams of Plus, several hundred news and film correspondents all NBC and NBC affiliated stations. covering a five state area for local news. Plus, all of the major news services including: the When it comes to news, you really don't know what Associated Press radio, newspaper and state wires; you're missing if you don't watch KSTP -TV. United Press International Wire and ' Unifax" World No wonder, more viewers watch the 6 P.M. and 10 P.M. News Picture Service; direct wire to the U.S. Weather News on KSTP -TV than the other two news stations Bureau; Western Union Sports Ticker Service. combined. If you haven't already, why don't you join All these broadcast journalists and news services make them, tonight -watch Channel 5.

CHANNEL 5 HUBBARD COLOR TELEVISION BROADCASTING, INC. Shortly after penning the legenda

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