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Language | Technology | Business Region Focus: China The translation market in the People’s Republic of China Preparing your product for the Chinese market Website globalization and e-business for China Mandarin translations of South Park Adapting e-learning to Chinese norms The three-layers approach to software internationalization 01 Cover #102.indd 1 2/26/09 10:19:22 AM HAVE YOU EVER BEEN MIFFED ABOUT MIF FILES? If you would like to eliminate countless DTP hours from your current process, turn the page. LIFT HERE 02 AlchemyInsideFront.indd 1 2/26/09 10:25:14 AM EXPERIENCE THE DIFFERENCE ADVANCED LEVERAGING TM TECHNOLOGY MAKES WHY REPLACE OR COMPLEMENT YOUR EXISTING TM WITH MULTITRANS? Reason number 23 (Analysis Agent): Save time and money by instantly identifying how much you can recycle from your previous translations (including sub-segments) and pre-process your documents so you can translate or outsource only what's new! *For more reasons visit www.multicorpora.com/reasons Multilingual Asset Management Solutions for: Governments | Enterprises | Language Service Providers 03 MultiCorpora #102.indd 3 2/26/09 10:30:27 AM FRAMEMAKER LOCALIZA LEGACY PROCESS* FRM FRM FRM MIF STF STF STF Open in Turn off Update Save as Open MIF Use tagging tool Open FrameMaker change bars, cross MIF with to create tagged file in hyphenation, and references tagging tool tagged and tagging tool conditional text format files ORG *Actual process required when using a leading competitive TM tool ALCHEMY PROCESS FRM FRM Open Translate Save as FrameMaker using FrameMaker document in PUBLISHER document PUBLISHER 001b1b ggatefoldatefold aadd ##102.indd102.indd 2 2/26/09 10:23:30 AM ATION WORKFLOW STF STF ORG MIF FRM FRM FRM Translate Save Merge Generate Open MIF in Apply fonts Save as using translated translated MIF files FrameMaker FrameMaker tagging tool tagged file tagged and document format files and correct tagging issues ORG Access stored format file Alchemy Software Development is the world’s leading provider of visual localization tools. More than 80% of the world’s largest software companies rely on Alchemy CATALYST’s cutting edge technology to accelerate entry into international markets. Alchemy PUBLISHER was built to provide those same benefits while working with documentation. In fact, Alchemy PUBLISHER supports over 150 file formats, including FrameMaker. dialog To begin thinking outside the box, visit www.alchemysoftware.com. 01b gatefold ad #102.indd 2 22/26/09/26/09 110:23:300:23:30 AAMM Integrated. Across integrates language technology into your company IT. Open interfaces enable seamless connection of PIM, CMS, and ERP systems as well as smooth collaboration with international subsidiaries and translation service providers. Independent. Being a technology specialist, Across does not offer any language services, and is solely committed to the optimization of its software products. This eliminates confl icts of interest and ensures fl exibility and transparency for all involved. Across. 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Phone +1 877 922 7677 [email protected] Across Systems GmbH Phone +49 7248 925 425 The No. 1 independent technology [email protected] for the linguistic supply chain. www.across.net AZ04-05_mul tAcross-Contentsilingual_Typo_en #102.inddgl.indd 2 4 20.02.2/26/092009 1 0 10:36:05:55:20 U hAMr u ti ingua M l L March 2009l Language | Technology | Business #102 Volume 20 Issue 2 QUp Front QFeature Articles Q 6 www.multilingual.com Q 7 Post Editing QRegion Focus 28 The translation market in the People’s QNews Republic of China — Chuanmao Tian Q 8 News 32 Preparing your product for the Q 15 Calendar Chinese market — Li Tang QReviews 37 Website globalization and e-business for 16 Translation, Globalisation and China — Martin Spethman & Nitish Singh Localisation: A Chinese Perspective 40 Mandarin translations of South Park — Reviewed by Tim Altanero — Xiaochun Zhang Up Front 17 CJKV Information Processing, 45 Adapting e-learning to Chinese 2nd edition norms — Andrea Edmundson — Reviewed by Ultan Ó Broin Q Columns and Commentary QInternationalization 49 The three-layers approach 20 Off the Map — Tom Edwards to software internationalization 22 World Savvy — John Freivalds — Daniel Goldschmidt 24 The Business Side — Adam Asnes 52 Internationalized desktop 26 Perspectives — Gianni Davico publishing diffi culties — Lionel Lim 66 Takeaway — Ultan Ó Broin Q56 Basics Q58 Buyer’s Guide 65 Advertiser Index About the cover This throne chair with a carved nine-dragons design in red lacquer finish is from the Qîng Dynasty, 1644-1911. It is part of the permanent collection of the Shanghai Museum. www.multilingual.com March 2009 MultiLingual 5 AZ_multilingual_Typo_engl.indd 2 20.02.2009 10:55:20 Uhr 04-05 Across-Contents #102.indd 5 2/26/09 10:36:06 AM on the web at www.multilingual.com The new Resource Directory and Index is online now MultiLingual The 2009 Resource Directory and Editorial Index #102 Volume 20 Issue 2 March 2009 2008 from MultiLingual is now online and available Editor-in-Chief, Publisher: Donna Parrish to download for free at www.multilingual.com/ Managing Editor: Laurel Wagers Language | Technology | Business resourceDirectory Assistant Editor: Katie Botkin RESOURCE This 76-page must-have resource includes a ANNUAL DIRECTORY Translation Dept. Editor: Jim Healey EDITORIAL comprehensive index of the eight 2008 issues of ANNUAL INDEX 2008 News: Kendra Gray MultiLingual, listings for nearly 800 companies in Illustrator: Doug Jones the localization industry and illuminating editorial Production: Sandy Compton Leveraging your local culture PMs and salespeople: resolving tensions Implementing quality management systems from Tom Edwards, Tina Cargile, Erin Vang, Betsy Web globalization and e-business for India Cover Photo: Donna Parrish Rodriguez, Martin Spethman and Nitish Singh. Webmaster: Aric Spence Download yours today! Technical Analyst: Curtis Booker Data Administrator: Cecilia Spence Assistant: Shannon Abromeit Circulation: Terri Jadick Special Projects: Bernie Nova Free downloads Intern: Kara Verby A software internationalization course created by G. Watson Inter- Advertising Director: Jennifer Del Carlo nationalization Services covers topics including general inter nationalization Advertising: Kevin Watson, Bonnie Merrell issues, C, C++, Java, international components for Unicode and testing Editorial Board Jeff Allen, Julieta Coirini, issues. Download the course for free at Bill Hall, Aki Ito, Nancy A. Locke, www.multilingual.com/courseMaterials Ultan Ó Broin, Angelika Zerfaß TRANSLATION MultiLingual “Getting Started” Guides at October/November 2008 GETTING STARTED:Guide Advertising [email protected] www.multilingual.com/gsg. Choose screen-quality ® 5SBOTMBUJPO BTB#VTJOFTT www.multilingual.com/advertising ® 5IF5SBOTMBUJPO PDFs for slower connections or print-quality ¿ les for 5FDIOPMPHZ3VOEPXO ® 5SBOTMBUJOHGPSUIF 208-263-8178 (SPXJOH64.BSLFUT ® -JGFµT-JUUMF best reproduction. Invaluable resources for clients, 5SBOTMBUJPOT Subscriptions, back issues, ® 4JY)BCJUTGPS novices and professionals in need of refresher 4VDDFTTGVM5SBOTMBUPST 5ISJWJOHJOB customer service ® 5SVTUCBTFE*OEVTUSZ courses. Printed copies of some guides are also [email protected] available (contact [email protected]). www.multilingual.com/ subscriptionInformation Submissions, letters [email protected] Editorial guidelines are available at www.multilingual.com/editorialWriter How to use www.multilingual.com Reprints: [email protected] MultiLingual Computing, Inc. GO TO the home page to see daily news updates and links 319 North First Avenue, Suite 2 to new website content as well as current job postings. Sandpoint, Idaho 83864-1495 USA MANAGE your print or digital subscription at [email protected] www.multilingual.com/subscriptionInformation www.multilingual.com FIND a technology or service by searching our database © MultiLingual Computing, Inc. All rights reserved. Reproduction of more than 1,800 industry resources at without permission is prohibited. For reprints and e-prints, please e-mail [email protected] or call 208-263-8178. www.multilingual.com/industryResources MultiLingual (ISSN 1523-0309), March 2009, is published monthly except Jan-Feb, Apr-May, Jul-Aug, Oct-Nov for US $58, international $85 per year by MultiLingual Computing, Inc., CHECK OUT current thoughts from the MultiLingual editorial board at 319 North First Avenue, Suite 2, Sandpoint, ID 83864-1495. Periodicals www.multilingualblog.com postage paid at Sandpoint, ID and additional mailing offi ces. POSTMASTER: Send address changes to MultiLingual, 319 North PLAN your travels by checking the calendar of events at First Avenue, Suite 2, Sandpoint, ID 83864-1495. www.multilingual.com/calendar MultiLingual is printed on 10% post-consumer recycled paper. 6 | MultiLingual March 2009 [email protected] 06 Masthead #102.indd 6 2/26/09 10:37:34 AM Online Executive Education Program Katie Botkin Post Editing Capturing China Shortly after stepping into the dense air of Chinese summer, off the fi rst plane I ever took overseas, I was jolted into a face-to-face encounter with what would become the Three Gorges Dam and what were then scattered villages off a tributary below the Yangtze River. Until this point I had contented myself with taking mental photographs of scenes by intense focus,