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2018 AMA Winter Academic Conference
2018 AMA Winter Academic Conference Integrating Paradigms in a World Where Marketing Is Everywhere February 23-25, 2018 | New Orleans, LA PROCEEDINGS Volume 29 Editors: Jacob Goldenberg, IDC Herzliya Juliano Laran, University of Miami Andrew Stephen, Oxford University 2018 Winter AMA Conference Integrating Paradigms in a World Where Marketing Is Everywhere Co-Chairs Andrew Stephen, University of Oxford Juliano Laran, University of Miami Jacob Goldenberg, IDC Herzliya Associate Editors Michelle Andrews, Emory University Son Lam, University of Georgia Yakov Bart, Northeastern University Anja Lambrecht, London Business School Dipayan Biswas, University of South Florida Alan Malter, University of Illinois at Chicago Abhishek Borah, University of Washington Brent McFerran, SimonFraser University Michael Braun, Southern Methodist University Linda Nasr, Texas State University Gordon Burtch, University of Minnesota Gal Ostreicher-Singer, Tel Aviv University Zoey Chen, University of Miami Eric Schwartz, University of Michigan Cammy Crolic, University of Oxford Aner Sela, University of Florida Marcus Cunha, University of Georgia Julio Sevilla, Universityof Georgia Isaac Dinner, University of North Carolina Ashish Sood, University of California Riverside Kristina Durante, Rutgers University Felipe Thomaz, University of South Carolina Beth Fossen, Indiana University Michel van der Borgh, Eindhoven University of Rhonda Hadi, University of Oxford Technology Sertan Kabadayi, Fordham University Caroline Weirtz, Cass Business School Vamsi Kanuri, University of Miami Keith Wilcox, ColumbiaBusiness School Laura Kornish, University of Colorado Boulder Peter Zubcsek, Tel Aviv University Volume 29 130 East Randolph Street, 22nd Floor • Chicago, Illinois 60601 Copyright © 2018, American Marketing Association Printed in the United States of America Production Editor: Monica Gerhardt Typesetter: Sarah Burkhart ISBN 978-0-87757-367-8 All rights reserved. -
Soft Power Meets Media Imperialism
SOFT POWER MEETS MEDIA IMPERIALISM Modern Korean Society Clark W. Sorensen Decembere 6, 216 Types of Hallyu Media and Audience ¨ K-Drama—disseminated through conventional mass-media (TV) mostly to Japan, China, Taiwan, and Vietnam ¤ Audience—tends to be middle-aged female ¤ Writers—tend to be female ¤ Motivation of audience—Asian emotion and values, information about new lifestyles and problems? ¨ K-Cinema—DVD and film festivals ¤ Audience? ¤ Directors—mostly males, finance internationally syndicated ¤ Motivation of audience—high quality Asian entertainment, same or different from drama? ¨ K-Pop ¤ Audiences—teenyboppers in Asia, and amongst Asian Americans and Asian Europeans, middle-aged Koreans—goes beyond Sinitic world ¤ Makers—entertainment companies (JYP, SM) ¤ Motivation of audience—race, glamour, sex, consumption, modernity? Soft Power? ¨ Soft power—the influence (power?) that comes through others’ attraction to one’s values, styles, way of life (>Joseph Nye) ¤ Classic example—the dominance of Hollywood, American pop music, American fashion ¤ Attractiveness of culture, political values, foreign policy ¨ Who plays above their weight? ¤ Canada, Netherlands, Scandinavia Can Soft Power Deliberately be Fostered ¨ National Committee on National Branding ¤ Attract foreign students to universities—but lectures have to be in English ¤ Increase Korean overseas development assistance ¤ Increased presence in international media? ¤ Host international events (Olympics, Asian Games, G-20) Can Hallyu Increase South Korea’s Soft Power? ¨ Financing -
Fenomén K-Pop a Jeho Sociokulturní Kontexty Phenomenon K-Pop and Its
UNIVERZITA PALACKÉHO V OLOMOUCI PEDAGOGICKÁ FAKULTA Katedra hudební výchovy Fenomén k-pop a jeho sociokulturní kontexty Phenomenon k-pop and its socio-cultural contexts Diplomová práce Autorka práce: Bc. Eliška Hlubinková Vedoucí práce: Mgr. Filip Krejčí, Ph.D. Olomouc 2020 Poděkování Upřímně děkuji vedoucímu práce Mgr. Filipu Krejčímu, Ph.D., za jeho odborné vedení při vypracovávání této diplomové práce. Dále si cením pomoci studentů Katedry asijských studií univerzity Palackého a členů české k-pop komunity, kteří mi pomohli se zpracováním tohoto tématu. Děkuji jim za jejich profesionální přístup, rady a celkovou pomoc s tímto tématem. Prohlášení Prohlašuji, že jsem diplomovou práci vypracovala samostatně s použitím uvedené literatury a dalších informačních zdrojů. V Olomouci dne Podpis Anotace Práce se zabývá hudebním žánrem k-pop, historií jeho vzniku, umělci, jejich rozvojem, a celkovým vlivem žánru na společnost. Snaží se přiblížit tento styl, který obsahuje řadu hudebních, tanečních a kulturních směrů, široké veřejnosti. Mimo samotnou podobu a historii k-popu se práce věnuje i temným stránkám tohoto fenoménu. V závislosti na dostupnosti literárních a internetových zdrojů zpracovává historii žánru od jeho vzniku až do roku 2020, spolu s tvorbou a úspěchy jihokorejských umělců. Součástí práce je i zpracování dvou dotazníků. Jeden zpracovává názor české veřejnosti na k-pop, druhý byl mířený na českou k-pop komunitu a její myšlenky ohledně tohoto žánru. Abstract This master´s thesis is describing music genre k-pop, its history, artists and their own evolution, and impact of the genre on society. It is also trying to introduce this genre, full of diverse music, dance and culture movements, to the public. -
Interpretasi Penggemar Mengenai Skinship Yang Dilakukan Boyband
ADLN - PERPUSTAKAAN UNIVERSITAS AIRLANGGA DAFTAR ISI Halaman Judul Dalam 1 (Satu) .................................................................................... i Halaman Pernyataan Tidak Melakukan Plagiat .......................................................... ii Halaman Judul Dalam 2 (Dua) .................................................................................... iii Halaman Persembahan ................................................................................................ iv Halaman Persetujuan Pembimbing .............................................................................. v Halaman Pengesahan Panitia Penguji ......................................................................... vi Abstrak ....................................................................................................................... vii Kata Pengantar ............................................................................................................ ix Daftar Isi....................................................................................................................... x Daftar Gambar ........................................................................................................... xiii BAB I PENDAHULUAN .......................................................................................... I-1 1.1 Latar Belakang Masalah ........................................................................... I-1 1.2. Rumusan Masalah ................................................................................ -
Domestic Hallyu: K-Pop Metatexts and the Media's Self-Reflexive Gesture
International Journal of Communication 11(2017), 2308–2331 1932–8036/20170005 Domestic Hallyu: K-Pop Metatexts and the Media’s Self-Reflexive Gesture MICHELLE CHO1 McGill University, Canada Television serves as a crucial medium for shaping the South Korean public’s response to the success of hallyu, or the Korean Wave, in news reports, variety shows, and celebrity interview programs. Further, in the last decade, several K-pop idols have been cast in serial narrative television shows that fictionalize hallyu creative industries. These metatextual shows domesticate transnational idol pop celebrities by contributing layers of televisual intimacy to their star personae and by seeming to expose the inner workings of the entertainment industries. This essay focuses on two notable examples, Dream High (2011, KBS2) and Answer Me 1997 (2012, tvN), to consider what this proliferation of popular narratives about media production and reception on South Korean television signifies. I argue that the intertextual presentation of K-pop on Korean television negotiates a complex relationship between popular culture and public culture in South Korea. The metatextual relay revealed in these shows—what I characterize as the media’s self-reflexive critical gesture—provides access to the ideological impasses of the attempt to produce intimate national publics through globalized contents. Keywords: metatextuality, television, K-drama, K-pop, hallyu, Korean Wave If the ideological function of mass culture is understood as a process whereby otherwise dangerous and protopolitical impulses are “managed” and defused, rechanneled and offered spurious objects, then some preliminary step must also be theorized in which these same impulses—the raw material upon which the process works—are initially awakened within the very text that seeks to still them. -
Pathways to the International Market for Indigenous Screen Content: Success Stories, Lessons Learned from Selected Jurisdic- Tions and a Strategy for Growth
Pathways to the International Market for Indigenous Screen Content: Success Stories, Lessons Learned From Selected Jurisdic- tions and a Strategy For Growth PREPARED FOR SUBMITTED BY imagineNATIVE Maria De Rosa 401 Richmond St. West, Suite 446 Marilyn Burgess Toronto, Ontario M5V 3A8 Communications MDR 503 Victoria Avenue Westmount, Québec H3Y 2R3 www.communicationsmdr.com December 5, 2018 1 Pathways to the International Market for Indigenous Screen Content Contents ACKNOWLEDGEMENTS ............................................................................................... 2 FOREWORD ................................................................................................................... 3 INTRODUCTION ............................................................................................................. 4 I. THE NEW CONTEXT: A RISING TIDE OF INDIGENOUS PRODUCTION ................. 6 II. SUCCESS STORIES: CASE STUDIES OF CANADIAN AND INTERNATIONAL FILMS, TELEVISION PROGRAMS AND DIGITAL MEDIA .......................................... 14 III. LESSONS LEARNED FROM THE SUCCESS OF INTERNATIONAL INDIGENOUS SCREEN CONTENT ..................................................................................................... 43 IV. PATHWAYS TO THE INTERNATIONAL MARKET FOR CONSIDERATION BY THE INDIGENOUS SCREEN SECTOR IN CANADA ................................................... 57 ANNEX 1: SELECTED BIBLIOGRAPHY ..................................................................... 71 ANNEX 2: SUMMARY OF RESULTS OF ON-LINE QUESTIONNAIRE -
THE GLOBALIZATION of K-POP by Gyu Tag
DE-NATIONALIZATION AND RE-NATIONALIZATION OF CULTURE: THE GLOBALIZATION OF K-POP by Gyu Tag Lee A Dissertation Submitted to the Graduate Faculty of George Mason University in Partial Fulfillment of The Requirements for the Degree of Doctor of Philosophy Cultural Studies Committee: ___________________________________________ Director ___________________________________________ ___________________________________________ ___________________________________________ Program Director ___________________________________________ Dean, College of Humanities and Social Sciences Date: _____________________________________ Spring Semester 2013 George Mason University Fairfax, VA De-Nationalization and Re-Nationalization of Culture: The Globalization of K-Pop A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy at George Mason University By Gyu Tag Lee Master of Arts Seoul National University, 2007 Director: Paul Smith, Professor Department of Cultural Studies Spring Semester 2013 George Mason University Fairfax, VA Copyright 2013 Gyu Tag Lee All Rights Reserved ii DEDICATION This is dedicated to my wife, Eunjoo Lee, my little daughter, Hemin Lee, and my parents, Sung-Sook Choi and Jong-Yeol Lee, who have always been supported me with all their hearts. iii ACKNOWLEDGEMENTS This dissertation cannot be written without a number of people who helped me at the right moment when I needed them. Professors, friends, colleagues, and family all supported me and believed me doing this project. Without them, this dissertation is hardly can be done. Above all, I would like to thank my dissertation committee for their help throughout this process. I owe my deepest gratitude to Dr. Paul Smith. Despite all my immaturity, he has been an excellent director since my first year of the Cultural Studies program. -
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BAB III METODOLOGI PENELITIAN A. Metode dan Desain Penelitian Penelitian ini menggunakan metode deskriptif. Metode deskriptif melakukan analisis hanya pada taraf deskripsi yaitu menganalisis dan menyajikan fakta secara sistematik sehingga dapat lebih mudah dipahami dan disimpulkan (Dharminto, 2007: 6). Metode deskriptif dipilih untuk mendeskripsikan data-data penelitian. Data penelitian ini adalah sebuah cerpen fanfiction comedy. Dengan menggunakan metode deskriptif akan dideskripsikan berbagai tuturan yang terkandung dalam cerpen fanfiction comedy. Tuturan yang akan dianalisis merupakan tuturan yang berisi sesuatu yang lucu dan menghibur. Penelitian ini menggunakan pendekatan fungsional. Pendekatan fungsional menempatkan manusia sebagai penutur. Selain itu juga memasukkan berbagai unsur lain di luar bahasa. Dalam penelitian ini akan diungkapkan berbagai tuturan yang menghibur dalam cerpen fanfiction comedy. Akan diungkap juga berbagai respon pembaca terhadap cerpen fanfiction comedy, umumnya bagi para orang yang menyukai kpop. B. Populasi dan Sampel Sumber data untuk penelitian ini adalah cerpen fanfiction. Cerpen fanfiction tersebut diambil dari sebuah blog yang sudah terkenal di kalangan remaja khususnya yang suka membaca cerpen fanfiction. Blog tersebut adalah Fanfiction2020. Blog ini merupakan blog khusus untuk cerpen fanfiction berbagai genre termasuk cerpen fanfiction comedy. Sampai saat ini blog yang sangat digemari remaja itu masih aktif memposting berbagai cerpen fanfiction, termasuk cerpen fanfiction comedy. Pembacanya sudah sangat banyak juga disertai dengan berbagai komentar yang beragam. Kebanyakan dari pembaca cerpen fanfiction tersebut berkomentar positif serta menyukai cerita yang disajikan. 26 Risna Desiana Sahman, 2014 Variasi Bahasa Humor dalam Kumpulan Cerpen Fanfiction Comedy Universitas Pendidikan Indonesia | repository.upi.edu | 27 Tidak semua cerpen fanfiction yang ada dalam blog tersebut dianalisis dalam penelitian ini. Hanya yang bergenre comedy saja yang dianalisis. -
Kim: Book Review
Irish Journal of Asian Studies 1/1 (2015) 71 ©IJAS 2015 Book Review JungBong Choi and Roald Maliangkay: K-POP – The International Rise of the Korean Music Industry. New York/ London: Routledge, 2014. vii + 181pp. ISBN 978113 8775961 This edited book is one of the foremost sources on the contemporary phenomenon and development of the Korean popular music industry, known as K-pop. The methodology of cultural criticism is applied to penetrate the neoliberal globalisation of K-pop in Asia, Oceania, and the Americas. JungBong Choi and Roald Maliangkay have collected diverse testimonies of the transnational K-pop and its fandom feature (connoting active devotion). Although not thematically composed, four of the ten chapters on K-POP – The International Rise of the Korean Music Industry attempt to explore the history of the K-pop uniform, the political economy of idols and K-pop spectatorship. The regional quests (the other six chapters) witnessed the impact and challenge of K-pop overseas. The cyber-media of YouTube, Facebook, and Twitter were measured for feedback of the digital generations. While there is some controversy on the composition of K-pop as a type of hybridity, the authors argue that ‘augmented entertainment’ is the nature of K-pop’s identity. The first chapter (pp. 18-34) looks at the origin of K-pop. The visual uniformity in appearance and performance most likely originated from the colonial culture of Korea’s live theatre stages, which was influenced by Japanese entertainment companies in the early 1910s. The Samch’ ŏn kagŭktan (Three Streams Operetta Group) was depicted as offering “a type of all-female vaudeville” where they titillatingly performed in uniform costumes in the 1930s. -
UC Riverside Electronic Theses and Dissertations
UC Riverside UC Riverside Electronic Theses and Dissertations Title K- Popping: Korean Women, K-Pop, and Fandom Permalink https://escholarship.org/uc/item/5pj4n52q Author Kim, Jungwon Publication Date 2017 Peer reviewed|Thesis/dissertation eScholarship.org Powered by the California Digital Library University of California UNIVERSITY OF CALIFORNIA RIVERSIDE K- Popping: Korean Women, K-Pop, and Fandom A Dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in Music by Jungwon Kim December 2017 Dissertation Committee: Dr. Deborah Wong, Chairperson Dr. Kelly Y. Jeong Dr. René T.A. Lysloff Dr. Jonathan Ritter Copyright by Jungwon Kim 2017 The Dissertation of Jungwon Kim is approved: Committee Chairperson University of California, Riverside Acknowledgements Without wonderful people who supported me throughout the course of my research, I would have been unable to finish this dissertation. I am deeply grateful to each of them. First, I want to express my most heartfelt gratitude to my advisor, Deborah Wong, who has been an amazing scholarly mentor as well as a model for living a humane life. Thanks to her encouragement in 2012, after I encountered her and gave her my portfolio at the SEM in New Orleans, I decided to pursue my doctorate at UCR in 2013. Thank you for continuously encouraging me to carry through my research project and earnestly giving me your critical advice and feedback on this dissertation. I would like to extend my warmest thanks to my dissertation committee members, Kelly Jeong, René Lysloff, and Jonathan Ritter. Through taking seminars and individual studies with these great faculty members at UCR, I gained my expertise in Korean studies, popular music studies, and ethnomusicology. -
Creative Industries in South Korea: the Korean Wave
CREATIVE INDUSTRIES IN SOUTH KOREA: THE KOREAN WAVE Author: Nicoleta Stefanÿ Valean Tutor: Francesc Xavier Molina Morales DEGREE IN BUSINESS ADMINISTRATION AE1049 - FINAL PROJECT WORK ACADEMIC YEAR: 2016/2017 CREATIVE INDUSTRIES IN SOUTH KOREA: THE KOREAN WAVE TABLE OF CONTENTS INTRODUCTION 3 1. CREATIVE INDUSTRY 5 1.1. Definition. 5 1.2. Origin. 5 2. SOUTH KOREA 6 2.1. The history of Korea. 6 2.2. Hallyu: The Korean Wave 9 2.3. Aspects related to Hallyu 13 2.3.1. Industry Policy 14 2.3.2. Hallyu’s Kdramas approach 15 2.3.3. Hallyu and National Prestige 16 2.3.4. Market Segmentation 18 3. KOREAN POPULAR CULTURE 20 3.1. Korean television and Kpop 20 3.2. The Big Three: SM, YG and JYP 24 3.2.1. SM Entertainment 25 3.2.2. YG Entertainment 28 3.2.3 JYP Entertainment 29 3.2.4. Trainee system 31 4. CONCLUSION 33 5. REFERENCES 34 6. WEBGRAPHY 36 2 CREATIVE INDUSTRIES IN SOUTH KOREA: THE KOREAN WAVE INTRODUCTION We live in a globalized world, surrounded by the effects of globalization in our daily life. Nowadays we have access to information about so many different cultures, countries, economies, different organizations, and so on. Thanks to the Internet, we have access to a whole new world in just a click. This is the main characteristic of the actual global situation. Personally, I am always amazed of this fact, being able to “travel" with just a click, being able to communicate with someone on the other side of the world, being able to know exactly what is happening, for example, in Australia while being in Spain, and more. -
An Analysis of the Korean Pop Industry, Seven-Year Statute, and Talent Agencies Act of California
UCLA UCLA Entertainment Law Review Title Discovering the Full Potential of the 360 Deal: An Analysis of the Korean Pop Industry, Seven-Year Statute, and Talent Agencies Act of California Permalink https://escholarship.org/uc/item/88z2z7wm Journal UCLA Entertainment Law Review, 20(2) ISSN 1073-2896 Author Tsai, Patricia Publication Date 2013 DOI 10.5070/LR8202027172 Peer reviewed eScholarship.org Powered by the California Digital Library University of California Discovering the Full Potential of the 360 Deal: An Analysis of the Korean Pop Industry, Seven-Year Statute, and Tal- ent Agencies Act of California Patricia Tsai* The 360 deal has been an attractive option for music labels in the United States to gain traction in the faltering music industry, but po- tential legal obstacles may hinder the incentive to enter into the deals both for the label andfor the artist. Labels entering into 360 deals may find themselves liablefor violating the Seven-Year Statute or the Talent Agencies Act (TAA). With 360 agreements becoming more popular, labels should turn to an existing music industry that has dealt with the potentiallegal problems of 360 dealsfor years. The Korean pop industry, commonly called "K-pop, " has taken advantage of a 360-deal-like model for many years, and as a conse- quence, many Korean labels have experienced the potential legal prob- lems that American labels may face. Particularly,the legal problems faced by S.M Entertainment, a talent agency and music label giant in South Korea, as a result of their contract with TVXQ, a popular and hugely successful boy band,reveal exactly the type ofpotential liability faced by American music labels.