2020 China Country Profile
1 China Music Industry Development Report COUNTRY China: statistics PROFILE MARKET PROFILE claiming that China’s digital music business 13.08.20 ❱China increased by 5.5% from 2017 to 2018 while the number of digital music users exceeded Population... 1.4bn 550m, a jump of 5.1% year-on-year. GDP (purchasing power parity)... $25.36tn GDP per capita (PPP)... $18,200 What, exactly, these digital music users are doing is still not entirely clear. Streaming, as 904m Internet users... you might imagine, dominates digital music Broadband connections... 407.39m consumption in China. The divide, however, Broadband - subscriptions per 100 inhabitants... 29 between ad-supported and paid users is opaque at best. The IFPI, for example, reports Mobile phone subscriptions... 1.65bn that revenue from ad-supported streaming Smartphone users... 781.7m is greater than that of subscription in China Sources: CIA World Factbook/South China Morning Post/Statista – a claim that was met with some surprise by some local Music Ally sources. “For most of the platforms, subscription income is still the largest contributor in the digital music market,” says a representative of NetEase A lack of reliable figures makes China a Cloud Music. difficult music market to understand. Even so, Simon Robson, president, Asia Region, its digital potential is vast. Warner Music, says that the ad-supported China basically lives model isn’t really set up to make money in China but is instead designed to drive traffic CHINA’S GROWING IMPORTANCE as a service NetEase Cloud Music, warned inside WeChat now... to the service. “Within China, the GDP is so digital music market is perhaps only matched that IFPI numbers for China were largely we fix problems for the different from city to city that it becomes by a fundamental lack of understanding based on advances; that means they may difficult to set standard pricing per month that exists about the country.
[Show full text]