Ore Homes Than Any Other Ularly Scheduled Program

Home , ABC News, Score Productions, Seven Arts Productions, Wally Kinnan, Wonderama

PI I I I I I I I I I I 1.111 I I I 11" DECEMBER 5, 1966; $1.00 THIS ISSUE devision Age

- .:( a DEC 2 8 1966 Library viL is .noik,okt-yy.ir U :LLD0- Z From camera to consumer 2 -.I Color '67 U CY U

-J .nay.

Im sunup tosundown, Flintstones" is seen ore homes than anyother ularly scheduled program any NewYork station.

Flintstones" also reachesmore homes than any other regularly scheduled show on WNEW-TV from sign -on to Pal. In its own time -slot (6:30-7:00 PM, Monday -Friday), it is Number One, out -rating thenewscasts on the net - [)I' flagship stations. "The Flintstones" package offers 166 half-hour, full color episodes. fp SCREEN GEMS

ARBERA PRODUCTIONS INC. 1966 intelecasting full -color withequipment. the latest is color television in Kansas 2 RCACOLOR TK-42 TV CAMERASforizedinating live studios.programming from KTVH orig- color- COLOR2 RCA TK-27 FILM CHAINSyourcarryKansas color the viewers. messagefull impact to the of VIDEOTAPE2 AMPEX VR-2000 RECORDERS"live"orfor advance COLORcommercial programming. taping production of KTVH COLORA TREISE FILM MTV PROCESSOR -30ducedavailabilityassures news the and immediate commer- of KTVH-pro- Whencial(and film. moreit comes Kansas to colorviewers there'sdoare coming nothing weto can't . . . . . and do well. color) WICHITA - HUTCHINSON Flagship Station For The KANSAS BROADCASTING SYSTEM Avery- Knodel, Inc. Seven Arts Television presents

26 new animated half-hour underwater color adventures SOLD! Argentina Cyprus Kuwait Singapore Brazil Guatemala Mexico Thailand Canada Honduras Panama Uruguay aRiETr Costa Rica Hong Kong Puerto Rico Venezuela Curacao Iran Saudi Arabia New York (WNEW-TV) Columbus, 0. (WBNS-TV) Los Angeles (KTTV) Dayton, 0. (WLW-D) Chicago (WGN-TV) Hartford, Conn. (WTIC-TV) MARINE BOY Philadelphia (WPHL-TV) Orlando, Fla. (WFTV) Producer MinoruAdachi Detroit (CKLW-TV) Saginaw -Bay City (WNEM-TV) Syndicator: SEVENARTS TELEVISION Washington, D.C. (VVTTG) Lexington, Ky. (WLEX-TV) 30 Mins. Cincinnati, 0. (WLW-T) Green Bay, Wis. (WLUK-TV) WNEW-TV, N.Y.(animation, color) Denver, Colo. (KWGN) Paducah, Ky. (WPSD-TV) good tran- Rochester, N.Y. (WROC-TV) The Japanese putout not only pretty film product that'salso pretty sistors but animation U.S. market-in good. And they seemto know the fill a cartoon, asrequired, other words they can and - in the Action, Magic and Excitement! with the full quotaof noise, action package -a lot ofsci-fi fillips that's a Each superbly produced half-hour adventure colorfully dramatizes case of this uplift, the tots. Marine Boy's daring underwater heroics as he calls upon his spe- cinch to arrest, if not by U.S. "Marine Roy," on theterms demanded cial powers, extraordinary shoes, a flying submarine, a magical is in short asolid hunk of kidvid programmers, pickups re- pearl which foretells the future, his loyal white dolphin, Splasher, animation pulp, andfrom the sales and his beautiful mermaid friend, Neptina. figures to do well onthe cir- ported by the distrib via New Yorkindependent cuit. Segment caught, of cartoons WNEW, which runs it asone of a mix 5:30 p.m. slot,concerned an stripped in its 5 to uranium. undersea -based madmanout to hijack let up hardly once. The action pace didn't dolphin "Marine Boy" has ascientist father, and a have its partpadded, if Seven Arts Television sidekick. The fish should is sheer laughs. The dialog NEW YORK: 200 Park Avenue YUkon 6.1717 , only for charm and funny. LOS ANGELES: 9000 Sunset Boulevard CRestview 8-1771 camp, and often Japan's K. FujitaAssociateit.s. The animation is via P TORONTO: 11 Adelaide Street West EMpire 4.7193 10/12/66 Seven Arts Productions International Limited Roberts Bldg., East St., Nassau, Bahamas Cable SEVINT When BobStony oncolorWpenetration ieeded information fast lecalled his Blairman.

That's quick thinking, Bob. Because what your Blair man is there for. To help time buyers do a better job. Sure, we're the leading station representative company. And sure, the stations we represent are tops in market after market. But we're not about to sit around on our laurels. We provide every useful service and practical tool we can think of. And most of them are designed for the buyer's use. That's not to say we don't have strong relationships with agency and advertiser managements. We do. But we know very well who does the actual buying. And we're out to give him every bit of help we can. So when Bob Stone, buyer over at Foote, Cone, & Belding, wanted information, he called his Blair man, Tom Hagner, and got it fast. Need information yourself? Need the best availabilities in a given market right now? Call your Blair man. That's what he's there for. eiwryy Blair Television :61?c *10 as,``" Television Age

VOL. XIV 1 KBOI-TV Publisher S. .1.Paul Editorial Director Don Dunn Sell IDAHO! Senior Editor IAI 1..\\Iing Associate Editors KBOI-TV reaches more Henry Neiger Marilin Cohen homes, more viewers, more men Financial Editor T. A. Wise Advertising and more women from Sign -on to Norman itz Advertising Director Sign -off, Monday thru Mort Miller Advertising Manager Marguerite Blaist) Sunday', than any other SalesService Director

I )).,11.-1).1,111 Idaho television station. Production Director Fred Lounsbury Circulation Director And KBOI-TV is Idaho's I. an Phoutides Editorial Assistant first1 00% color - Business Office MiriamSilverman capable station. Branch Offices

ARB Mar. '66. Audience meas- urements are estimatesonly Paul Blakemore, Jr. based on data supplied by indicated sources and subject to 6044 N. Waterbury Road the strengthsandlimitations Des Moines, Iowa 277-2660 thereof. South Herbert Martin Box 3233A Birmingham, Ala. 35205 205.322-6528 Los Angeles Gordon Sutton Duncan Scott & Marshall, In 1830 West8thStreet 213-382.6346 United Kingdom F. A. Smyth & Assoc. 35 Dover Street TELEVISION London, W. 1, England Channel 2 CBS Member of BusinessPublications BOISE Audit of Circulations, Inc. BPA AffiliatedwithBonnevilleInternationalsta- tions, KSL-TV Salt Lake City. KIRO-TV Se- TELEVISION AGEispublished everyollir attle, WRUL. New York, KID -TV Idaho Falls. Monday by the Television Editorial Corp) Editorial, advertisingandcirculation office: 1270 Avenue of the Americas, Rockefeller Center, New York 20, N.Y. Phone: Circle 7-7660. Single copy: 50 cents. Yearly sub- Represented by scription in the U.S. and possessions: $7; Canada: $7; elsewhere: $15. © Teloision 0.ETERS ,0111IFFIN,0 0 ODWARD, Editorial Corp. 1966. The entire contents ofTELEVISION AGEare protected by cop), rightintheU.S. andinallcountries signatory to the Bern Convention andto the Pan-American Convention.

Television Age, December 5,NO ANL Call any WGN Continental group sales representative for exciting details on the colorful new view on Denver's Channel 2 First in Denver fo _AteikikCAL LIVE KW G COLORTELEVISION

A WGN Continental Broadcasting Company station dedicated to quality, integrity, responsibility and performance. moo cocoo Letter from the Publisher 3 That ColorCliche zw zagge,wit/ 47, 4/4* "Color is here." This is probably themost overw tttetrt t' e cliche in the television business. You hear itat the net 10 00P0 4-VI' i.11: 0 41- particularly at the Sign of the Peacock. andamong D>t;:.,01 OVV° individual station managers. The plain matter of fact is that color television )1CO still has long way to go. Technically, color is here. Butit is not he 0 (P --*4j in 85 per cent of the television homes. Cr*90" ° 041' 0 And among the advertisers missing, thereare still se 4.0 r0 categories-soft goods, housewares, departmentstores - xi 73 cD which have yet to include color televisionin any appreci allocation of their advertising budgets. Color is, in reality, on the threshold of itsmost exciting as tp vancements. Many predictions over theyears have been mac 11,4 about the potentialities of the medium. Whenthe predictia 4?- becomes a reality, it appearsas if it has been with us all ti oov time. Take, for example, package design. The designershal been working for severalyears on packages with shelf eyi appeal. Recently several packages have been redesigne MAKING specifically for color television. Miss Midge Wilson,executiv director of the Color Association of the U.S., pointsout flu NEWS.. color tv generates public taste in coloras well as displa yin, it. For example, the mood of the times is dictating theuse o pastel colors in both men's and women's fashions fornem with the fall. Color tv will give these shades almost immediate pub acceptance, as they appear in backdrops, set designs clothes worn before the cameras. news! The psychology of color (seepage 38) is another COLOR NEWS The where there is much to be learned. It has given riseto a n ... area of industrial research called color engineering. Whil Area's First and ONLY a great deal is known of the motivational aspect of color! Local, Live- News still to be discovered is what happens within the human mind Weather and Sports! after the retina transmits color impressions. Sunday thru Friday Station operators are finding when local color equipmen 10:00 - 10:30 P.M. is installed that there is more to color than pushinga butto Lighting, scene design and makeup for colorpresent uniqu COLOR COLOR COLOR COLOR problems (see page 36). The utilization of delicate shad The FULL COLOR Station, TV -23 requires knowledge and experience. Itgoes without say BIG FOR IT'S AGE that the more experience that is gained. the better the AND GETTING product. BIGGER ! It bcomes aresponsibility of the station operato (Air Date: September, 1965) acquaint himself and his staff with all the facets of colo COLOR COLOR COLOR COLOR a sense, he has to become a color specialist, in additi Competitively Priced knowing much about the technical aspects of color. See Meeker Representative Cordially,

Rockford - Freeport, Illinois

,r i g 111 'gfI there is only one way to change the most respected call letters in western broadcasting... dEM L

NOW -local live TIME

LIFE TELEVISION -DENVER BROIDCIIST represented nationally by TRUTH OR CONSEQUENCES

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AND JUST ADDED TO THEGROWING LIST- WJE3K-TV (VHF) IN DETROITand WHPL-TV (UHF) IN PHILADELPHIA!, TWHAT'S AHEAD BEHIND THE SCENES ele-scop

Time -Out for Players-or Sponsors? Color Causes Expansion Now that CBS -TV has moved to placate those critics The newly created professional -services divisio who resent frequent commercial interruptions of dramatic Berkey Photo Company is planning to move intensi programming-by agreeing to bunch announcements at into the development of laboratory facilities for natural breaks-watch for a step-up in the pressure to tv commercials. Already the division combines faci get the same concession elsewhere, particularly in sports of Manhattan Color Laboratory with K&L Color programming. Football's frequent time-outs will most vices; forthcoming amplification of other facilities likely be the first target, as this game has been attacked put Berkey more deeplyinto the criticallabors heavily in the past. Late last month Bert Bell Jr., son picture. On another front, to provide faster print h of the former commissioner of the National Football ing service for colortv commercials work done League, and business manager of the Baltimore Colts, Chicago agencies, Filmexpress set up an officei quit his job over the NFL's "supermarket" tv policy. Windy City. The color work is sped by Filmexpr The league is overexposing itself, he said, by cramming the Technicolor Plant in Universal City. Cal.,an Sunday with games and pre- and post game shows. His prints are rushed from the lab to ultimate destine blast included charges of "crass commercialism" and "Madison Avenue gimmickery." Critics feel there are Broadcasting from Expo '67 enough natural time-outs per game that slotting an extra With Montreal gearing up for its world's fair commercial in a bunch before and after the game. and April, plans are proceeding to spread the joy t at the start and finish of the half-time break, would help. world via tv and radio. The International Broadca Centre at Expo '67 has just completed a $10 -mill' No Pool in Election Future complex for use by the Canadian networks and stall. While the Free Society Association (Barry Goldwater, and others from all over the world. Any accrcdi honorary chairman) might have it so, the industry isn't broadcaster may bring his own VTR equipment to at all concerned with any three -network "pool" effort site. IBC equipment and crews will be available at on the 1968 Presidential election. One reason is that charge provided they are booked in advance. IBC ABC-TV, which has heretofore trailed far behind in the supply lighting and sound facilities for film operatio vote -count ratings, climbed sharply this time around, but is not set up to handle film production.It and so isn't about to duck outon a future fight. The however, put broadcasters in touch with indepen. record ABC expenditure of $2 million reportedly helped film producers and labs in the Montreal area. Some achieve respectable status, and the likelihood is thattwo per cent of IBC's total facilities for the six-mont years hence,that much money-and more-will be are still open. forthcoming after the merger with ITT. Information, Please P&G's Testing Another One The Neu lurk tv production office of a large Chica. Procter S. Gamble Co. is marketing anew liquid spray basedagency iscirculatingtvcommercialssitio household cleaner, Cinch, which "dissolves dirt before with a questionnaire asking how to trim the sw your eyes." The productis currently testing in New costs of production. The most -often cited answer Orleans, Denver, Rapid City, Grand Junction, Baton "time." If production is carefully scheduled and budg Rouge, Casper and Cheyenne. Papert, Koenig, Lois, ed in advance, studio men say, as much as 20 pere Inc., is the agency, and Steve Peskin does the buying. can be saved over the costs racked up in a rush by eliminating overtime and excessive transporat' NBC International in Middle East costs, and trimming set -building and striking costs Officials at NBC International are sleeping lightly these days in the anticipation that the "sins" of their Tv in Parliament parent. RCA, will be visited on them. RCA has been A special Parlimentary committee has recomm blacklisted by the Arab countries for its dealings with a two -month experiment in which the dailyprocee Israel. NBC International is wondering how it will fare, in the British House of Commons be televised. Afte especially in Saudi Arabia. The International tv consult- viewing the results, the House would be invited to deel ant, management, and construction firm has built two tv whether or not permanent tv arrangements should stations there, is constructing two more, has plans for made. Continuous live broadcasting of House pros' 10 others. The two main unanswered questions: does the ings is thought undesirable, but a daily feed tape Arab League consider NBC part of RCA; and, if it does, BBC and ITA might be p'ossible. The committeehi will King Faisal of Saudi Arabia go along with the other the most suitable time for the experiment would e Arab nations and lower the boom? tween Christmas and Easter.

18 Television Age, December 5, Kim Fisher hadcommonmeasles. It's too late for her.

"Frequently in the past, WXYZ-TV has pointed out that common measles is a genuine threat to our children. This disease can strike a normal, healthy youngster with a bright future, and leave only a crippled young boy, or a mind capable of operating only at a limited capacity. The National Association for Retarded Children is one group most concerned about the threat of common measles. Kim Fisher of Fort Wayne, Indiana, is this year's NARC poster child. You'll be seeing a lot of her. Detroit's Thomas Tucker, President of the National Association for Retarded Children was explicit in announcing why young Kim was selected for this representative role. NARC's attention this year has turned to an attempt to wipe out common measles. And Kim's story illustrates why all the concern. When she was two years old, Kim was stricken with measles...then measles encephalitis. It left her retarded. Now 10 years old, Kim is just learning to talk at a special school in Fort Wayne. And, for her, it's even more of a struggle. You can't see it in the picture, but little Kim has lead wires from hearing aids leading to both ears. Measles also left her deaf. Fortunately, every child isn't affected to that extent. But, in eachcase of measles, the possibility is there. Measles must be wiped out. Plansnow have been announced fora program to enable every child in the Detroit area to receive the one-shot measles vaccine. WXYZ-TV pledges continuing all-out support for this project. For Kim Fisher, the vaccine came too late. But, it's not too late for your young children."

This editorial was originally aired by John E. Campbell, Vice President and General Manager of WXYZ-TV, Detroit,one of the ABC Owned Television Stations. In the past four years, our five stations have broadcast more than 8,500 editorialson vital community issues. Business barometer

Once again the silver lining has shown throuln. For the firsttime in 1966, September's national/regional spot tv billings showed apercentagegain over the same month in 1965 that was greater than that month's increase over its 1964 counterpart. In NATIONALSPOT other words, September '66 spot activity was 10.3 per cent higher than that of September '65, while the September '65 increase over September '64 was only 8.3 per cent. This is exactly the reverse of the situation through the previous $68.2 months of the year; in every case, it appeared that 1966 spot tv was growing at a slower rate than it had last year.

The 10.3 -per -cent increase, as measured by reports from a wide sample of stations across the country responding to the Business Barometer questionnaire, meant that the industry as a whole took in an estimated $68.2 million. Last September's spot revenue was estimated at $61.9 million. The $6.3 -million increase surpassed the Septenber (up 10.3%) August -to -August gain of $6 million, and thus became the greatest month -to -month dollar Year-to-year changes increase of the year. bv annual station revenue Station sire Simla

Under .S1 million 11.7% Comparing September to August immediately preceding, SI -.3 million 10.3% $3 million -up 10.2% spot volume was up 16.0 per cent. This climb, it might be noted, was surpassed by a 19.8 -percent increase in 1965, and the figures of the si

preceding few years were over 25 per cent each. 80

The gains in spot activity were much more evenly 70

distributed among stations of various size 65 than has been the custom since Business Barometer began reporting in this area last January. 40 Where the larger outlets usually do better than the average, they were fractionally off the pace in September, while the middle group of stations equalled the overall increase, and the smaller stations scored a better -than - average gain.

/ 11 II/I iNoN / 966-'65 comparison Nextissue: a report on station revenue from local sales and network compensation i September.

'A copyrighted feature of TELEVISION AGE, Business Barometer is based on a cross-sectionof stationsinall income and geographical rate Infos motionistabulated by Dun & Bradstreet. I

20 Tele' iSioa.4 re. December 5, 10n October 23, almost 170,(M0'Kim Fishers' in the Detroit area wereinoculated against measles.

The occasion was "End Measles Sunday." It was one of the results of a year -and -a -half campaign originated by WXYZ-TV and its sister station WXYZ Radio. During that time, the stations not only broadcast editorials warning the public of the danger of measles, but the management and staff personally 4 devoted much of their time to coordinating and implementing the plan to end the disease in Detroit. They led the way in organizing medical experts and professionals, convincing opposition, and helping to pass State legislation that added measles.to the school inoculation prograrp. October 23 was just the beginning. WXYZ-TV is continuing its campaign with the preparation of a booklet documenting the entire program for anyori interested in putting an end to measles in any other community. For a copt write John Campbell, vice president and general manage WXYZ-TV, Detroit, on your letterhead.

ABC WABC-TV, New York W1310 -TV, Chicago Owned WXYZ-TV. Detroit Television KABC-TV. Los Angeles Stations KGO-TV, San Francisco

You couldn't do business with a better source!

THE TOTAL MGM PROGRAMMING TELEVISION COMPANY Last month, the agency'ssoap client almost asked too much of producer Dee Applecart. They movedup the introduction date for the product additive. The air datewas now twelve weeks away. Dee had to shootthe new color commercial on film over the weekend.

His leading soap lady was having an "Act of God". His favorite director was on location. The creativegroup never had enough time to come up with their answer to the errant knight. And the release prints tookmonths to deliver.

He should have shot it at VideotapeCenter. We would have developed his color commercialinstantly. His soap lady would have had the time to complete her act. His director could have gotten back from location. The creative group could have chilled the knight. And the weekend would never have upset Dee Applecart.

Is that asking /Videotape Center makes video tape too much? make sense as a creative medium Not from us., for television commercials.

VIDEOTAPE CENTER

101 W. 67 Street. New York, N.Y. 10023 (212) TR 3 5800

94 Television Age, December.5,1 THE WAY IT HAPPENED Newsfront

But Plor in Europe ceivers are being produced in quan- or increased production costs. tity by Pye Ltd., and are available the medium appears to be in far bet- )n October 4, France andRussia at $730. A number of companies ter shape than a chief competitor- ifieda treaty committingthem- have been created that will offer the newspapers-when it comes to fur- tes to the 819 -lineFrench color sets for rent -purchase at 70 cents a nishing advertisers with color mes- vision system, SECAM III. With day. sages. The following discussionof ; agreementEurope was doomed the problems of newspaper color ap- two incompatible color systems. Two Partners.France first intend- peared in the November Marketing by tually everyone else is committed ed to start color telecasting officially ServicesNewsletter,published Inc. the German PAL system of 625 over the country's second network Needham, Harper & Steers, Is.The news thatRussia and September 6, coinciding with its an- Herb Zeltner, senior vice president nice made theirchoiceofficial nual radio and tv show at the Porte and director of marketing services at prised no one. The writing was de Versailles, Paris, with 12 color the New York division of the agency, the wall almost two years ago hours weekly. However, the starting edits the newsletter. en the two nations sidedagainst is not Newspaper color printing, in some date has been postponed. It form or other, is not a new device. rest of Europe at a CCIR (In- re- known ifthe French industry, In fact, ROP color has been with us bnational Radio Consultative Com- ported not to have made any head- rttee) meeting in Vienna. since the end of the 19th century. way in the development of its "own" Despite this lengthy history, of the While little has been done on the chromatron picture tube, is unable itblem of how the two systems will more than 1,750 daily newspapers tomeetthedeadlineor whether in the U.S., only 1,100 can print spot integrated. the European countries France wants to start at the same he named dates for the start of color (black plus one or more colors time as its partner, the Soviet Union. printed without screen) and only 565 t it color transmission. If the plans The Russians have announced their of these are equipped to print process i)eeed on schedule, most of Europe intentiontostartcolorcastingin color(full color utilizing half -tone ,i1 have color next fall. October 1967, when Russia celebrates screen). Regardless of availability, the 50th anniversary of the October however, there have been continuing forting Dates. West Germany was Revolution. operational difficulties in the use of 1. firsttoseta date-Aug. 27, Fifth to start will be The Nether- ROP color by advertisers-difficul- 167. beginning at 8:15 p.m. An in- lands, in the fall of 1967. The coun- tiesin maintaining accurate regis- igural program is being organized try already transmits one hour of tration of the several impressions re- iBerlin to star Barbra Streisand, color a month over Philips' trans- quired; instability of tint and tone lirry Belafonte and Connie Fran - mitter in Waalre, near Eindhoven, throughout a press run; lack of fine t. among others. Meanwhile, ex- as training for the staff of the semi- screen reproduction; relatively high iri mental transmissions in color are private broadcasting company. No cost premiums; and lack of sched- lingmade daily.Advertisingin other West and East European coun- uling flexibility. (kir will start the same day. Color tries intend to start color tv before pgrams amounting towellover 1970. Most of them have not yet Advertiser Disappointment. The '.0hours have already been pre - reached a black -and -white saturation :watch for a practical mean, of pro- !red. Most big tvfactories have point. viding therich,fine -screenrepro- RL color sets already in production, The color split between SECAM duction of rotogravure printing at a i Iuding Telefunken which develop - III and PAL has become an unplea- practical priceinthedaily news- 1 the PAL system. Market research sant,but acceptedfact,by most paper was encouraged by publisher isindicatedthat by the end of Europeans.As onesidelight,the disappointment with the lack of wide- 73, more than 800,000 color sets Monte Carlo Tv festival in February spread advertiser support for ROP 11 have been sold. The sets are, will show color programs in SECAM color. In 1958, Hi-Fi preprint color wever, not yet on the market, but III, whereas the Golden Rose Festiv- was offered for the first time in the ere are long waiting lists for pur- alof Montreux in Switzerlandin United States. ase and already some black-mar- April will show color programs in The Hi-Fi process involves the pre- teering in them. PAL. printing of rolls of paper from spe- Great Britain will begin its color cially prepared cylinders, essentially levision over the BBC's second net- the same as those used for standard rk early in September, timed to TV vs. Newspapers rotogravure printing. The preprinted incide with the radio and tv show Color television may have its de- rolls are then forwarded, in appro- Earl's Court, London. Colorre- tractors who protest off-color faces priate quantities, to the newspapers

levision Age, December 5, 1966 25 handling theinsertion. When run color advertising is its exceptionally of insertion due to limitedspace. through the normal press operation, high readership scores, deliveredon Some interesting examples of these rolls are treated the sameas a consistent basis almost without re- problems facing preprint color regular, blank newsprint on there- gard for product category or creative vertisers are provided in New Yc verse side-receiving whatever black appeal. Coupon redemption rates con- The New York Times willnot acc and white editorial and/or advertis- tinuetodemonstrateimpressive color-except in their Sunday ing would occur. On the front, blank strength relative to those appearing zine section-as itis "incompati space can be utilized for overprint- in black -and -white. Forpreprint with its editorial concept". The A ing withregionalmessages,local coupons, redemptions normally fall York Post will accept Hi-Fi but sit dealer listings,couponsorother in thesix -to -eight -per -centrange, itisa tabloid-one of only special treatments. while for black -and -white, expected major, tabloids in thecountry- But Hi-Fi has one fundamental performance is about two to three vertisers usually do not want to inl limitation. Variations in page size per cent. Another advantage is the the cost of producinga tabloid -sit among American newspapers and the uniformityof high qualityofre- cylinder. The World Journal Trill tendency of newsprint to stretch dur- production, since Hi-Fi or Specta- cannot accommodate single preprit ing the printing process make it im- Color printing is done at one or a since they print on a collectn possible to standardize the size of the limited number oflocationsata This leaves onlythe Daily Net preprint message. This has led to the single time. which was the originator of Specr wallpaper treatment which allows for Color in this country. The Newsp random cut-offwithout destroying High Cost Per Thousand. T h e pares its own cylinders-which c I the sense of the message or its ap- main disadvantage for preprint color not be used by other tabloids-a pearance. advertising is still its relatively high imposes its own conditions includi In any event, Hi-Fi is now avail- cost per thousand - approximately no overprinting and copy to be su able in over 800 daily newspapers, $15. The Sealtest Company-which mitted at least seven weeks prior providing high quality color in news- spent $4.500,000 in preprint adver- publication. Due tolimitedava papers in markets of almost any size. tising in 1966-is attempting to im- abilities.advertisersmustusual prove its cost efficiency next year by place their contracts months abet Few Papers Have It.The cut-off running half pages only(this will of insertion dates. However, an a problem has continued to hamper reduce space costs but production vertiser may elect to be placed on completely effective use of preprints and distributioncostswill remain "stand-by"basisuntilhe I -a drawback offset by the develop- high). Possiblya more attractive paired off with another nth, t Eke ment ofSpectaColor.SpectaColor, solution to lowering the cost of pre- which first appeared in 1962, is also prints is for two advertisers to run Cost Will Come Down. Rut a tril a preprint process, but its advertise- back-to-back on the same preprint, ute to the effectiveness of prepril ments aredesignedtoappearin assuming, of course, that they are coloristhatin spite of seeming] register with the other pages of the going into the same markets at the considerable logistical difficulties an newspaper. To insure this, a special same time. a present cost per thousand aboi electronic device that costs approxi- Other disadvantages include: three times that of -black -and whin mately $15,000 was required. Not Scheduling Limitations - Most preprints have enjoyed remarkabl surprisingly,only 250 newspapers papers only accept preprints on low growth. In 1960, only $1,710,000 wa arecurrentlyequippedtocarry advertisingvolumedays,usually spent by advertisers on the deYiec SpectaColor. All this should change Mondays or Tuesdays. Last year. the total stood at 810 dramatically with the recent unveil- Leeway Date Problems-When 665.000. ing by the Gannett Newspapers of a the size of an edition requires a col- With ownership of the com new register control device that costs lect run (i.e. more than one section) which supervisespreprintacti only $150. Like Hi-Fi, SpectaColor instead of a straight run, then pre- shifting from printing interests can also he overprinted with regional prints can only be accommodated in large group of major newspaper messages and other special black and pairs. Allowance is made for this in lishers, moves will soon be made white imprints. the contracts, and an advertiser may broaden and standardize availabili In view of this development, plus find his ad running three to six days make buying and planning an increased interest on the part of apart when same date scheduling is and more reliable; and lower c advertisers in the use of color gen- desired. to a point possibly only 50 per erally, the Bureau of Advertising of Major tinavailabilities- News- greater than comparable black the ANPA predicts that Hi-Fi and papers in certain key markets-in- white space. SpectaColor advertising will increase cluding New York, Los Angeles and If these moves come about, by 50 per cent inthe next year, San Francisco-are not able to ac- print newspaper color could well bringing total expenditures up to ap- cept preprints in any form. come a standard of national proximately $15,000,000. Lack Of Flexibility-Availabili- paperadvertisinginsteadof The main advantage for preprint ties must be checked well in advance striking exception it is today.

26 Television Age, December 5, The Omaha -Lincoln market will never be the same again. Ask Petry.

KMTV Channel 3 Omaha -Lincoln

ONO

MB,

4110, 011

P AP. 17 4

P ."; Well, to anybody who doesn't1A a eudiometer from a nephob.ei maybe it doesn't. But meteorologists have a diffeit way of looking at the weather. d LOOKS LIKE RAIN -as the NBCOwned Televin Stations have consistently aware-a better way of reportint That's why they won't senia

Television Age, December 5, 1I 1 'erier girl to do a man's job. Or climate's so predictable, every- Television Station broadcasters as =bin distracting gimmicks. That's body's an expert.) well. Rain or shine, when these men 'II! the NBC Owned Television The names of our weather analysts talk about the weather. both audi- toms in New York, Washington, are Frank Field (wNBc-Tv), Frank ences and television advertisers pay eland and Chicago entrust their Forrester (wRc-Tv), Wally Kinnan close attention. 'e ter reporting to professional (wmtc-Tv ) and Harry Volkman After all, these professional weather- ie orologists. (Our fifth owned (wmAQ-Tv). All are accredited by men didn't just appear out of a tabn, in Los Angeles, doesn't have the American Meteorological Soci- clear blue sky. s?cial weatherman. There, the ety. All are veteran NBC Owned iftID-TV NEW YORKWRC-TV WASHINGTONWKYC-TV CLEVELAND I WMAO-TV CHICAGO KNBC LOS ANGELES rC Represented by NBC Television Spot OWNED

Television Age, December .5, Pod) 29 How do you get to the Corner of Madison Avenue and Wall Street

Face itl Every issue of Television Age is with the kind of reach, readers* The secret ingredient in every devoted to the dollars and sense of use and re -use of a Television Ale good television operation is money. our industry - toldincrisp, clear, The 10,000 top TV executiVet Showing management how to get memorable terms. who read our book, are not "011 more money-that's what Television That's why there is no other pub- playing around" Age is all about. lication in the field of television They're getting facts they need I make the -buy and sell decisions". TELESCOPE-what's ahead be- And, here's what it all adds up to. Look at any Table of Contents in hind the TV scenes: BUSINESS If you're in this business to make z,y issue of Television Age and you'll BAROMETER - measuring trends: money, it's a good idea to get all the le what we mean. Check our exclu- WALL STREET REPORT-the TelevisionAgehelp you can from the lie departmental features and you'll financialpicture: SPOT REPORT one publication that !e the dynamics of TV at work. - digest of national spot activity. can help you the most.

IF AA 1LEVISION AGF MEETS THE NEEDS OF THE PEOPLE WHO SPEND OVER $1,000,000,000IN: 0.0Y . TELEVISION ANNUALLY ALA. GA.

FLA.\ LJ

We have seasons, but they are relatively mild, without the harsh extremes that often disrupt business elsewhere. This means year-round high-level spending,withadiversified LAND OF economy, as a center for government, business, recreation, education, and industry. Few stations, we are YEAR-ROUND told, dominate their markets as do we in WCTV-land, but GOOD LIVING, you probably have your own figures to prove GOOD BUSINESS this!

WC T V 6 TALLAHASSEE THOMASVILLE

A .1317, -AIR TELEVISION

32 iTekuision Age, December 5, 1966 Television Age DECEMBER 5, 1966

As the dust from the tint explosion settles, the industry turns to making its newest facet a tool, not merely a novelty

Growth of color: '67

T uesday, November 8, a few minutes before about, trailing microphone cables as they moved. the election coverage by the three networks The dial on the third monitor snapped around, was to begin. In a semi -dark makeshift viewing and ABC election headquarters jumped on the room on the third floor of the RCA building in screen in vivid orange and brown, looking like New York, a technician tinkered with the con- a setting from a science -fiction program. The trols of three television receivers lined up side by semi -darkness of the room itself was shattered side against the wall. Hespun a dial on one and by the burst of color from three receivers. the picture came in bright and colorful: the NBC Standing, staring at the kaleidoscope before election headquarters, blue-backgrounded, red- him, an NBC executive was asked if he had white -blue flag rippling photographically in the thought the day would come when all three net- distance. Another dial turned, andon the adja- works would be on the air live and in color at cent monitor appeared CBS election headquar- one time. The man nodded. "I thought so," he ters. Again, the scene was bright with color as murmured, "but not this soon." men in blue suits, grey suits, brown suits hurried The reaction of one individual is matched vision Age, December 5, 1966 0 1 throughout thetelevisionindustry have some basic facts at his com- are requiring more sales effort. As today onvirtuallyevery level. mand. theindustry becomes abit more Agency producers, station managers, First,as can be seen from the accustomed to consumer preferences film laboratoryofficials,set manu- tables on these pages, at the end of it undoubtedly will gear production facturers-everyone-knew that color the year the number of color tv to selling a maximum of sets. television was coming one day. Then homes in the U.S. will stand at an With that in mind, manufacturers all at once they woke up and found it estimated9.7million. Thisrepre- are estimating that the year ahead was here. So swiftly did it arrive, so sents an increase of 4.7 million over will see almost seven millionsets great was the demand, that few have the total at the year's start. While sold, and in 1968 nearly eight mils timetocontemplatewhatcolor that increaseisslightly below the lion will be sold. By 1970, more than means. Manufacturers of color receiv- predicted 1966 sales of 5-5.5 million, 24 million color homes should be ers have leaped into production, ex- the difference seems due to problems available to advertisers, or slightly panded their facilities, been joined in production, rather than to any less than half of the estimated 5.6 by brand-new names inthe color large numbers of sets going unsold million tv homes then in the contin- field. Makers of cameras, recorders in showrooms. One difficulty appears ental U.S. Last May. NBC president and other equipment have gleefully to be that consumers want either the Julian Goodman estimated that by counted the orders backlogged and lowest -priced color models, or the the end of 1970 there would he 3ft the crates being trucked rapidly from highest -priced ones in particular cab- million color homes, or 60 per cent theplants.Stationswaitingfor inets - and thein-between models of all U.S. tv homes; since his spring equipment to arrive have spent the prediction,setsalescontinuedto. long weeks and months investigating move so rapidly as to cause most what film product is available in col- Color tv homes: industry observers to predict an eventE or and boning up on what to do higher total. when the new cameras show up at ten years back, the loading entrance. Agency men five years ahead* The BigRush quickly learned commercials could 1956 130,000 Indicative of how rapidly color be produced in color. but they also has caught on-even during the past learned the films couldn't be rushed 1957 160,000 year of economic uncertainty-is the through the choked laboratories in the 1958 225,000 market -by -marketlistingof A.C. manner of black -and -white footage. 1959 290,000 Nielsen color -home estimates. For 70 Networks followed the shift of the 1960 380,000 major markets,theresearchfirm primetimescheduletocolorby 1961 500,000 shows an average penetration of some adding tint to the newscasts, 1962 730.000 14 per cent, but specific markets do, specials and daytime shows (NBC- 1963 980,000 much better. Los Angeles. for exam- TV last month became the first to 1964 1,600,000 ple. leads the group with a 28 -per- 1965 2,700,000 go 100 -percent color, from Today cent color penetration; Sacramento - 1966 5,000,000 through Tonight). Stockton and San Diego have 23 per In other articlesinthisspecial cent.FresnoandSanFrancisco - issue of TELEVISION AGE will be found 1967 9.700.000 Oakland have 22 per cent, Cincin- discussions of color'sinfluence on 1968 16.500.000 natihas21percentand South the viewing audience from a psycho- 1969 24,100,000 Bend -Elkhart has 20 per cent. logical standpoint, of technical advice 1970 34,000.000 Within the few months between for stations in the areas of lighting, 1971 45,000.001) the Nielsen surveys in June and in sets and makeup, of what is behind *Estimatesderivedfrontdataat September -October.thepercentage the laboratory delays, and of the pos- NBC, Electronic Industries Associa- increased in Los Angeles from 25 to sible effects of increased color pro- tionand annual TELEVISION ACE 28 per cent; in Atlanta it rose from survey of dealers and distributors. ductioncostsonmediabudgets. Past estimates, future projections aN 12 to 16 per cent; in Cincinnati it Before moving on to those in-depth of January 1 each year. climbed from 17 to 21 per cent: in pieces, however, the reader should St. Louis it went from 9 to 12 per

34. Television Age, December 5, 19 Color penetration in top imirkets averages near 15 per cent. mid will climb higher in the plc -Christmas amt,etc.By mid -November, color selling season -with Los Angeles des for the year were at 3.8 million according to the Electronic Indus- headed for one color home in three ies Association), and the industry msequently expects about a million eceivers to be sold during the last Color penetration: x weeks of 1966. What the holidax 70 top markets ash will do to penetration figure,

the major markets remains to be Est. % NSI Area Est. % NSI Area en, butif Los Angeles were to Color Est. Color Est. thieve a color set in nearly every Market Homes Tv Homes Market Homes Tv Homes dui home, few would be surprised. Albany- Miami - While viewers ran out to buy color Schenec tad3-Troy 11% 537,620 Ft. Lauderdale 17(7c 596,080 Atlanta* 16 589,230 Milwaukee* 16 618,850 ta,stations were running out to Baltimore 14 961,730 Minneapolis - ay colorequipment. Not con - Birmingham 11 480,730 St. Paul* 10 724,780 Boston 13 1,827,680 Mobile - sit to let the networks alone carry Buffalo* 12 604,240 Pensacola 13 273,030 le colorball.local outlets rushed Charleston - Nashville 10 470,680 Huntington 13 430,000 equip themselves forlocalfilm Charlotte 11 585,900 New Orleans 13 423,970 ad live transmission. A year ago, Chicago* 13 2,422,660 New York* 13 5,535,310 Cincinnati* 21 826,760 Norfolk - as magazine reported that 61 sta- Newport News - ons were prepared to telecast live Cleveland* 16 1,343,910 Portsmouth 10 324,740 Columbus, Ohio 18 510,910 Oklahoma City 13 370,480 dor locally. Now, exactly 124 sta- Dallas - Omaha 10 335,790 ons not only are equipped for local Ft. (Forth* 14 799,320 Orlando - ye color, but are beaming it to their Dayton 17 521,870 Daytona Beach 14 364,320 Denver 15 429,530 Philadelphia* 16 2,199,940 ;ewers. The list of facilities at the Des Moines - Phoenix 12 312,910 cal level on page 42 indicates what Ames 11 302,440 Pittsburgh* 12 1,298,420 Detroit* 17 1,578,510 Portland, Ore. 19 523,830 happening and has happened in Flint- tarkets around the country, but an Saginaw - Providence 10 1,487,850 Bay City 16 451,440 Richmond - idication can be obtained from a Fresno 22 217,700 Petersburg 9 300,890 nick word on a few markets selected Grand Rapids - Rochester 12 349,070 Kalamazoo 14 591,530 Sacramento - random. Stockton 23 573,470 WANE -TV Ft. Wayne. for one, told Greensboro - St. Louis* 12 829,590 W. Salem - Salt Lake City 14 269,130 ELEVISION AGE last December it had High Pt. 9 490,670 San Antonio 7 370,400 no plans at present" to add to its Green San Diego 23 344,370 Spartan burg - San Francisco - 3ilit%to transmit color film only: A sheville 11 629,430 Oakland* 22 1,406,140 nce then, it added color tape equip - Harrisburg 19 414,410 Seattle - Hart ford - Tacoma 14 621,980 lentandwill haveitslive color New Haven 13 1,005,340 nneras operating next month. Again. Houston 12 575,510 South Bend - Indianapolis 16 764,520 Elkhart 20 259,770 st year wcco-Tv Minneapolis could Jacksonville 11 256,200 Spokane 15 288,180 ir local film in color, expected to be Johnstown - Springfield - Altoona 12 1,078,100 Holyoke 12 437,310 dor taping in the spring. but had Kansas City* 9 629,300 Syracuse 10 550,710 no plans" for live color: today it's Knoxville 12 271,640 Tampa - St. Petersburg 15 481,670 iring 2(i hours of live local colora Lancaster -- Toledo 12 423,240 eek in addition to 20 hours of film. Harrisburg -- Tulsa 13 374,460 On Tulsa. another outlet with "no Lebanon -York 19 563,390 Washington, D.C.* 12 1,524,940 Lansing 16 534,900 Wheeling - ns"forlivecolor a year ago. Los Angeles* 28 3,468,410 Steubenville 11 964,610 slay airs 171/. live hoursa week. Louisville 12 424,540 Wilkes -Barre -- Memphis 11 482,700 Scranton 17 371,960 The list of newcomers to the live A. C. Nielsen Co. estimates from June NSI surveys, except markets marked with an as- (Continued on page 98) terisk. which- are from the September -October surreys.

vision Age, December 5, 1966 Once the cameras arrive..

Before the simplest local newscast airs in Af ter sixmonthsofwaiting tion',technicians knew something and a quarter -of -a -million -dol- about their crafts in relation to the color, there are basics larsexpenditure,stationKXXX is sensitive eye of the color camera. to be learned about ready for its first color newcast. Not They assumed that theritualthat onlyisitthefirst color show on they had usedfor black -and -white makeup, lights, sets the station, but in the market as well. would also hold for color. so everyone involved is understand- Actually,accordingtonetwork ably nervous and excited. The sets makeup, scenic, costume and lighting have been repainted in pastel blues men, the techniques and principles and greens; the newscaster has come of colorcasting are not at all different ABC 'special' need; in with a brand-new white shirt and from those of black -and -white. But a houndstooth jacket. As soon as the production men do have to know new red microphone is put in place, something about w hat the station's camera one is punched up. particular color system can and can't And the blow that it registers on handle. They must know the answers "Captain Video" back in the control to such questions as: How does color room turns him a sickly green. Fran- makeup differ from black -and -white? tically he turns every knob on the What does the station man have to monitor, cursing and mumbling. know about color tv before he de- The picture? Not only is the news- signs a set or chooses a costume? caster's face as green as the video How much extra lighting is needed controller's, but his ears arered. to colorcast? his lips a deep magenta. Luckily all thisissomewhat unnoticeablebe- Makeup is a Must cause the bright white shirt so suc- One of thefirst things a station cessfully upstages everything else on must learn is the idiosyncrasies of the screen. And the jacket actually own color system.Reportedly,the flickers-red, blue, green. image -orthicon camera needs more lightthan the plumbicon camera: Not Quite the Same the plumbicon colors are more pastel In desperation, the control man because the camera is more sensi- looks to the black -and -white monitor. tive:the plumbicon doesn't handle At least, 90 per cent of the viewers some reds very well. while the orthi- won't see thefiasco because they con intensifies all colors. Information don't yet have color sets. But what like this is vital in colorcasting. espe- they also won't see, he realizes.is ciallyinconsiderationsofcolt)! any separation betweenthenews- quality. caster's hair and the background, or One of the biggest differences be- between those lovely pastel shades tween black -and -white tv and color on the set.It's all a flat, dull grey tv production is in the makeup area. on the black -and -white screen. Although many people can get by The experience may be the price with no makeup in front of the black - for beating the competition, butit and -white camera,itisabsolutely could have been avoided if the sta- essential in color tv.

36 Tint cameras require artistic eye

"I always make-up everybody who will appear before the color camera," says NBC -TV's senior makeup artist, Lee Ila)gan. "And I make them up from the fingers up. the neck down and the ears back." "Without makeup," noted Mr. Bay- Chet Huntley takes a touch-up at airtime gan in an NBC letter to its affiliates, "different shades of blue and green tee the light forcolor as for black -and -whits appear aroundthefaces,anda muddy color picture results. This is especiallytruefor men who have heavybeards. Without makeupit looks as though they haven't shaved, and in most cases the beard area appears blue or green." "It's not harder to put the makeup on, but you have to use specifically designed makeup without red and orange tones," notes Nancy Salkin, NBC's director, corporate color information. "Color tv makeup is darker than street makeup. but not nearly as dramatic as stage makeup." Expert's Advice Most of the colors NBC use- are in the Stein Cosmetic Company's C series. The series was designed by the network for the U.S. color tv system. Some makeup experts, however. prefer street shades to the spe- cialblends. Veteran makeup artist BobO'Bradovich,whofreelances now after 16 years with NBC (eight of which he was director of makeup,,generallyuses Max Factor's Golden Tan or Bronzetone on men and Olive or Deep Olive on women. "I use the panstik for faces, with a neutral powder over it, and the pancake on the rest of the body. The pancake is tooflatto use on the (Continued on page 102)

37 Tune in, turnon with color The camera moved in on the farm reaction.In dealing with the psy- setting, reproduced naturally and chology of color, however, it must be faithfully to an actual rural scene. remembered that the opinions of one The colors had been carefully chosen specialistcan becontradicted by to approximate actuality. The result another's-and that the personalities was impressive. The product-milk. of individuals change over periods of Fresh milk. And, said psychologists, time, and their color preferences and thecolorblueisassociatedwith reactions are suitably altered. Never- freshness, no% ness. coolness. So the theless, there are sound generalities dairy product, which should relay that are accepted and utilized by ad- impressions of health and cleanli- vertisersand marketing men, by "the number of yellow cabs ness, was packaged in a blue -tinted scenic and packaging designers, by is far less than estimated" carton. Sound good? Yes. Success - costumers and lighting directors. outside stimulationisregular an Everyone knows - practically measurable," says the Weber -Feel, everyone-that red is warm, green is ner Law. The measurement of the! placid, and so on. But what makes reactions,bothphysiologicalan red warm? Why is green calm? How psychological, provide the basis fo much of a scientist or psychologist the knowledge of colors' effect o must a person be to get the most out human beings. of a brightly colored package on the For example, colorpsychologiE tv screen? Why should the color of Faber Birren has stated that "wher the backdrop behind the newscaster the eyes sees red or warm colon influence the viewer's attitude toward time seems to drag-probably be thenewscasterhimself?Perhaps cause the excitement of red tends tt some of these questions can be an- pack more experience into a rivet swered by a basic survey of what length of time. With red,object: hasbeenlearned,andtheorized, seem longer, bigger, heavier. Witl about color over the years. green, objects seem shorter, smaller First, from a scientific viewpoint, lighter." it has been found that the human Louis Cheskin, director of the Col. body reacts to color stimuli in ways or Research Institute, Chicago, notes "stimulation of the eye will thatcanbedefinitelymeasured. that the stimulation of the eye'will affect the heart, lungs, glands" "The response of human senses to affect the autonomic nervous system ful? No. Surveys revealed that blue on the milk carton also conveyed images of watery substances, of the day -before -yesterday's cream,ofa highly unappetizing content. In many instances, the success of a product depends not only on its quality, its advertising, its pricing, etc., but can also hinge on the particular colors associated with it. The consumer will be impressed with a,product for reasons he can't state because they lie in the realm of his uncon- scious. Color selection is one of the most forceful tools an advertiser can use to insure a favorable consumer "color might influence the reception of a program among different age groups"

38 Television Age, December 5, 1 Tv's tints can drug the senses, but also can help the advertiser move his product

trum, red and blue, have the most pronounced influences upon plants, animals and men. The region in the yellow and yellow -greenisusually neutral, having littleor no action upon living things." The color spectrum has also been conveniently dividedintodifferent phases by psychologists: red represents the physical phase, stimulating action and revealing that the individual partial toitis also sensitive to the physical aspects of the external world. Blue is known as the spiritual phase in that it produces meditation ewers who prefer bctiv should know what that indicates about their emotional stability" and tranquility and-rather than dis- heart, lungs, glands. Warm colors mal emotional responses.(Viewers turb the organism's equilibrium, as t J bright lights tend to produce this who contend they prefer black -and - does red-blue pacifies and stabilizes s imitation and to lead to a rise in white television to color should per- the balance. Yellow, which is not hodpressure."Hefurtherhas haps be apprised of what that indi- commonly preferred, is the intellec- sd, "The value of color is also an cates about their emotional stability.) tual phase of the spectrum; it has (tical factor and has psychological The study of the color spectrum the greatest tendency to implant itself ect. Color value is optical because revealsthat white light sends out in the observer's memory. Green is a i affects our vision in the amount wave lengths of different intensities combination of all three phases; it is ( white light itreflects. Itis psy- which, when perceived by the human associated with the living force of ()logical because it creates moods." eye, are transformed into the various nature. Thestatement,"Definitecolors primary colors. At one end of the Mr. Birren found that the "colors bog forth definite emotional reac- spectrum are red wavelengths, at the of the spectrum are to be associated t ns in people," is not one that can other are blue. The effects of these with two moods-the warm, active easily dismissed. Though the data varying wavelengths upon the human and exciting qualities of red and its lailable is based upon a gamut of eye and ultimately upon the entire (Continued on page 106) Ills, projective experiments, inter- human personality have been demon- s, etc., rather than expressly pre - strated in many experiments. While I red scientific methods, most scien- red and blue are at opposite ends of itswill admit that the theory is the spectrum, their complements in 1,rth more than mere casual investi- personality structure are also at op- Ilion. One investigator, J. P. Guil- posite poles. Red is known to he a it'd. said "living tissue, particularly restless color;itis associated with aintissue,generatescolorsand action and extroversion. Blue on the .asantness or unpleasantness just as other hand, is related to the intro- her collections of matter generate vert; it is known to produce a calm- e phenomenon of heat, magnetism, ing. placid reaction in viewers. Says electricity." Color is naturally de- scientist Kurt Goldstein: "red is in- :ed by humans. The noted Ror- citing to activity and favorable for hach "ink blot" tests have indicated emotionally determined actions. Red atblack -and -whitesplotchesare may be suited to produce the emo- ore prone to excite those partici- tional background out of which ideas nits with mental aberrations; the and action will emerge." Faber Bir- tri-colored ink blots were favorably ren substantiates this theory: "Scien- "red is dominant inliberals, acted to by the persons with nor- tifically, the two ends of the spec- blue prevails with conservatives"

devision Age, December 5, 1966 ironically adjusts negative's colors before printing Eversincethecolorstampede started, tv commercials produc- -, ers have been passing the buck (in - more ways than one)to the color laboratories.Color,of course,requires more time in every phase of film -making, from pre -production to release printing, but often enough, rather than demonstrate toclients why more time must be given to commercials, the agency producers have copped a plea and placed all the blame for any delays on the color labs.Clients, whose knowledge of film processingisoften limited to the fact that a Polaroid camera can turn out a color print in 60 seconds, don't see why lab work should take so much time. Even a quick tripinto, through and out of a color laboratory may help the situation. In no time at all, the uninitiated can gain at least a partial understanding of the compli- Laboratory lock -out? cated processes involved in turning a negative fresh from the camera into Mile upon mile of film weaves through chemical baths a print that will look good on television. Agency clients by and large aren't prone to taking guided tours through the less -glamourous areas of the industry, and many a film producer himself doesn't get past the customer- service desk of alaboratory. For their benefit, then, and because the painstaking details of color processing have become-suddenly-such an integral part of the television industry,a proxy -trip through a typical lab might answer some questions, settle some arguments and stave off some complaints. On approaching almost any of the country's major film laboratories today, a visitor first notices the large number of pickup trucks and panel wagons double- and triple -parked outside. On the vehicles are the logo- types of production studios, optical houses, sound services and print pro -

40 curement companies from all over. tion would mean shooting all over Once inside, the visitor finds him. again-a positive print is often made selfin a crowded area, where up- from it at once. This print is called wards of a dozen men pace back and an interpositive, since it in turn is forth as in the anteroom of a mater- immediately used to produce a dup- nity ward. Behind a long counter, a licate negative. The original negative half -dozencustomer -relationsmen or "master" can now be squirreled shout or whisper asthey takein away while the duplicate goes to the ordersorcheck on work going "timer." through the laboratory. The waiting men are producers and optical men, Now, a Crucial Step executives and messengers, all look- Now comes the crucial step in the ing anxiously for their dailies, rushes. whole process of reproduction. Work- answer prints, release prints or what- ing with a machine that electronically ducers and agencies ever. projectsontoaclosed-circuittv If the labisdoing government screen a positive color image of the und on doors, work, and many are, a visitor must negative, the timer studies the film en stand in line obtain a badge for clearance before scene by scene. What he or she looks passing through a door labelled "No for are variations from the norm- f get commercials Admission Unless Authorized." Be- "wrong" colors that could have been hind the door is a "scheduling area" caused by poorlighting,inferior ocessed-a report where work orders are processed and film stock or any of a dozen other why the delay theinstructionsfed by pneumatic reasons. The notations of a timer are tube-just like at a department store punched onto a tape that will govern -to the negative department. the light intensities and densities in Here is where the complex process- the printing process, and thereby will ing chore begins. The negative de- make "corrections" in the air prints. partment will have received from a (A print made directly by contact producer the footage he shot that from the original negative is often day. The amount of footage can vary supplied to the producer or adver- tremendously-from a couple of feet tiser so he can get a rough idea of of a close-up of a package to insert how the commercial will look. This inacommercial,to hundredsor print, made without any corrections, thousands of feet of numerous scenes isprocessedatasingleintensity from several commercials. The com- throughout its length, and is called a mercialsfootageisgenerallyon "one -light" or "work print.") 35mm negative stock, used because The timer can be something of a it's the type of film with which the virtuoso within the ranges of tints optical houses work.(Newsfilmis and shades that lie dormant in the primarily 16mm reversal stock, which colorfilm emulsion. With 50 different means that the same film used in the tones in each of the tv colors-Mag- camera can be processed and put on enta (Red), Cyan (Blue) and Yellow, the air.) Negative film must be used the timer has at his disposal any of to make positive prints for telecast- 125,000 combinations inascene. ing. Since color is always perceived sub- The negative footage that arrives jectively,itisimportant that the at the lab is developed, and cut into timer have some notion of what the components, each of which is care- client wants. fullycoded. Since the negativeis Once the timer has done his highly highly valuable-its loss or destruc- (Continued on page 107)

41 Ampex, GE, Norelco, RCA...

dicon, plumbicon...high -bat low -band. . . The averagestati manager today probably wakes the middle of the night withwot like that whirling in his brain.t task is to sift the values of eachpit of color equipment, weigh the prk In a year's time, stations Imre and possible delivery dates, and hi increased their live color facilities ry-hurry-hurry so as not tobe in the color parade. by better than 100 per cent, How fast that parade is marcli isevidentintheexclusiveiii and it looks the growth rate VISION AGE survey of stationsth will hold steady through 1967 indicates446 commercialstatic are now equipped totelecastfit

color locally. One year ago, theau vey found fewer than 300 stations - so the year's rate of increase is lx Color at the local level ter than 50 per cent. Additional) 37 other stations have a definite da whentheirfilmcolorequipmet should arrive. Even more dramatic is thelist local -color picture. Where thistin( last year61 stations had livefall! ties, there now are 124-for a 100 per -centincrease-and 116othez I have dates set when they, too, be airing live color. Where 326 stations now have cola tape and 58 others expect tape ma chines momentarily, a year ago onl) 153 had tape equipment. Even among 56 non-commercia stationssurveyed,sevencan nos transmit color film and 17 other*t. have film equipment ordered; foul can air color tape, 16 have tape05 Order; and whilenoneatpresent are equipped for live color, a dozen have set thedate when they willbe.

A market -by -market listing of local color facilities begins on the opposite page. A check :nark (Po)indicates film, live or tape equipment ready for use. A date (Jan. '67, etc.) indicates the station expects to have equipment available at that time. The word "No'' indicates the outlet has no plans for equipment at the present time. A ques tionmarkindicatesan unresolved situation-indefinite plans to acquire equipment. uncertainty about delirery. etc. Non-commercial stations are noted b.anasterisk(*). Data obtained during 'Vorember.

Television Age, December 5, 1966 rket Film Live Tape Market Film Live Tape odeen, S.D. Bakersfield, Calif. :XAB-TV No No No KBAK-TV So. No June'67 KERO-TV Ye '67 ? Ilene, Texas KLYD-TV so No Ye IXS-TV i.or No so RBCTV so No so Baltimore, Md. WBAL-TV tof lor 60° A,Okla. WJZ-CV too ? 1.0 N So. No No WMAR TV 8.0 /00 loo any, Ga. Bangor, Me. 'ALB -TV Dec. '67 Dec. '67 WABI-TV Fall '67 No Fall '67 WEMT Dec. '66 No No any-Schen-Troy WLBZ No No No rssr Mar. '67 MGR Aof Baton Rouge, La. ITEN Jan. '67 M'AF-TV fro

WIIRZ Soo u..uquerque, N. Mex.

GCNI-TV 1.0 Beaumont -Port Arthur, Tex. OAT -TV 10. AO' Jan. '67 KFDM-TV 0R -TV 10. 1.0 KPAC-TV 9

KBMT-TV No A xandria, La. ALR-TV Dec. '66 June '68 Apr. '67 Bellingham, Wash.

KNOS-TV A xandria, Minn. cNIT/KNMT so 1968 so Billings, Mont. KOOK -TV so No No Auona, Pa. KULR-TV so No to° 'FBG-TV 1.0 Dec. '68 June '67 - Binghamton, N.Y. Aarillo, Tex. WNBF-TV V ? ? FDA -TV V June'67 io WINR-TV June'67 No No GNC-TV V ? V WBSA-TV Mar. '67 No Sept. '67 v11 -TV 0.01 No No Birmingham, Ala. low,i WAP1-TV low tow oi June'67 Jan. '67 WBRC-TV AO' No A'horage, Alaska WBMC-TV June'67

ENI-TV No No Bismarck, N.D. No No No A lerson, S.C. KXMB-TV KFYR-TV Nov. '67 No No ;AIM -TV late '67 late'67 late'67 Bloomington, Ind. Almore, Okla. WTTV 100 Sept. '67 V XII-TV No No No A ieville, N.C. Bluefield, W.Va. wHis-Tv June '67 No ,,,, No No No Awns, Ohio Boise, Idaho KBOI-TV V Iow V roue-TV4 late '67 late '68 late '68 KTVB 10.1 Spring '67 v tuna, Ga. Boston, Mass. FAGA-1V V ? 100 WBZ-TV Jo' Early '67 v 1A11 -TV loy Sept. '67 Sor WGBH-TV tor July '67 v ISB-TV So. Ye Yr WHDH-TV V low V JET% * No No No WNAC-TV foo Nov. '66 v VXCA*, WVAN* June'67 No June'67 Bowling Green, Ky. gusta, Ga. WLTV No No No TJBF 1,0 IRDW-TV so No 9 Bowling Green, Ohio WIIICU-TVa No No No gusta, Me. /CBB* No No No Bristol -Johnson City WJHL-TV V No No stin-Mason City -Rochester WCYB-TV V ? ? 1CLO-TV V ? ? :ROC -TV ? ? loc Buffalo, N.Y. :MMT-TV No No No WBEN-TV 1.0 ? ? WCR-TV to so so stin, Tex. WKBW-TV V No so ZTBC-TV so 1967 1967 HF1 to' No No Burlington -Plattsburgh CLRN-TV5 Y. Spring '68 V WC 1`t -Tv June'67 No June'67 (Continued on page 83)

evision Age, December 5, 1966 43 t costs more to produce a commer- other media. Agencies are faced N it "If increased cial in color than in black -and- numerouschoices:theycancut white. Whence comes the money? other media budgets, slash promo- production expenses Many tvstations complain thatit tion budgets, or tryto cut corners come out of media, comes outoftheirspotbudgets. in production. Often, too, client; are They blame color for the slow rate of willing to increase the total budget to they need not come increaseinspottvexpenditures. include color costs, leaving the media out of spot." Ordinarily, advertising agenciesop- budget completely intact. Clients ap- erate under budgets split chiefly into pear to be aware that color is worth Dick Jones media and production expenses. In- an increased investment. Media Director I.Falter Thompson Co. crease the amount spent 43,1 one, and RudolphMaffei,vicepresident - the other has to go down. The de- media at Gardner Advertising, thinks creased rate of growth of spot tv the increased cost of color commer- hurtsparticularly now becauseit cial productionis "relatively insig- comes at a time when many stations nificant in terms of the total bud,let." "Color involves a are beginning to feel the Lurden of If production accounts for 10 per paying off expensive new color equip- cent of the total budget, the add:tion substantial premium, ment. Some stations justify rate in- of color would increaseit,atthe but it's justified, creases in order to pay for the new most, by two per cent, Mr. Maffei color equipment, and to compensate said. "On a $1 -million budget, this and the stations for the slow growth rate in spot. means the productioncosts would are entitled to However, an informal survey of be raised from $100.000 to $120.000. some of the major agencies indicates and that's not very much in terms of additional revenues." that color is innocent of the charge the whole picture. As the total budget Arthur S. Pardoll of raiding spot tv's budget. If spot increases. the color costs would be- Vice President, tvis suffering slow growing pains, come even less important relative to Manager Media Department color is not the villain. Some facts: the whole." he added. Mr. Maffei Foote, Cone & Belding, Inc. Production expenses do rise whenan also said there is a "certain elasticity advertisergoes from black -and - in this matter" and the total budget white to color commercial produc- can often be increased to absorb new tion, and frequently these increased color costs. expenses come out of media budgets. "I don't think color expenses are "Yes, higher However, the increaseisrelatively really important in terms of media insignificantinterms of the total selection." he said. "Also, if it costs production costs media budget and is scarcely enough two per cent more, you get two per are coming out of to be felt generally by the spot tv cent more in appetite appeal if it's a industry. Incaseswhen media food, or styling if it's a car, just by media budgets." budgets are cut to free money for the addition of color. It doesn't just She! Roden color costs, thereislittle evidence come out of pocket and get lost: you Associate Media Director that spot tvis hit any harder than (Continued on page 110) Norman Craig & Kimmel, Inc.

"The stations say Can color hurt spot? they don't charge Increased production costs for color, but for commercials in tint the cost is in there somewhere." have little effect on media budgets, IlinVard Kamin Director, Media Analysis say most agency experts Grey Advertising. Inc.

44 youlived in San Francisco...

...you'd be soldonKROIV-TV Meet Hazel. She's ugly, but you'll learn to love her.a.

If you're an agency man who makes color commer- scene by scene, projected on closed circuit television cials, you might learn to love this funny -looking ma- She lets you see how your package will look on tv chine. Her name is Hazeltine Electronic Color Film and helps you make it look more like the package on Analyzer (and we call her "Hazel"). She's the first the shelf. She lets you see that skin and hair come ever used at a tv commercial production house-or through in the natural tones you want. She lets you anywhere else for that matter, except at color labs. see that there's no bluish cast when the scene needs a Right now Hazel's busy solving a lot of color prob-warm feeling or visa versa, and helps you decide how lems in our Color Control Department. She could be red is red, how right is just right. solving yours. She may be ugly, but she gives us color confidence That's why we love her; because she lets us prom- and we love her for it. If you want that kind of confi ise you complete color control from first negative to dence, you'll feel the same way. Come on over and release print, and lets you see your color adjustments,watch her at work. To know her is to love her.

VPI. A DIVISION OF ELECTROGRAPHIC CORPORATION NEW YORK. CHICAGO. HOLLYWOOD. MIAMI 1 321 WEST 44 STREET, NEW YORK. N Y. 10036

46 Television Age, December 5, A PROGRAM MAN'S .. . . Viewpoints

What Happened to Stage '67? The lead was played by Alan Arkin,also one of the brightest stars of the future in legitimateand motion everal years ago Leonard Goldenson, chief exec- picture drama. The combination hadworked before and utive officer of the American Broadcasting Corn- the prognosis was great. The finalresult was hodge y, announced that ABC wouldfinance a new television podge-too much impromptu plotting andacting, too es designed to bringfresh, intelligent programming rambly for television with multiple competition.Leading -robe medium. Many of the industry sophisticates read critics panned it and the audience drifted over to/Spy beDndthe announcement, believingthat ABC was andDanny Kaye. aoally seeking a new image to counter its cops-and- Two musicals and two dramas later,with established rcbers, earthy programming posture. Nevertheless the actors,songwriters,playwrights,andnovelists,the 7( are was respected and the progarm was eagerly decline and fallis self-evident. The latest Nielsen aver jlited. age audiences for the pastthree shows show less than .fterconsiderable soul-searching and probing,the four -and -a -half -millionhomes tuningin.That means P7 broadcast season was setas the launching date thatStage '67 isthe lowest rating nightime show and az ultimately Wednesday 10-11 p.m. was setas the a contender for the all-timebooby prize. Furthermore, pod. The time was not bad. The competition was no itappears that many viewers havemade their minds w sethan normal and the content would be adult up to never watch again, despitethe attraction adver- ezugh for a late evening audience. With a good in- tised, because they have been disappointed bywhat they huitance fromPeyton Placemost predictions were that saw. The coming events, no matterhow good they may a variety of programs would deliver eight or nine turn out to be. are already in theloser's seat. A sad rrlion homes on the average. Of course, the range situation for all, including the medium. cdd be great since the programs would vary from In a last-ditch attempt to pick up the piecesABC will st ight drama to sober documentary to musicals to a shortly moveStage '67to Thursday night at the same h ory of the dance. time. But there is little chance that the new timeperiod 'oimplement the production, ABC hired Hubbell will help. because the evil eye is on the show.Neither li)inson, former programming head of CBS for many doesitappear that ABC canrisk another season of rs. as well as an independent producer, and adver- ratings of this kind in prime time. ting agency program head. Robinson hada good The sadness of a concept sowell planned and so natationfor innovations, and was widely regarded potentially well implemented, which would have helped a one reason why CBS had done so well in daytime everyone inthe television business ifithad worked. a:1 nightime-by establishing a superior programming brings up serious questions: ifige with the public from the beginning. He also was loan of culture and good taste. A sound choice in all

l'he next step was for Robinson to contract for 26 p,grams. He had two things working for him: a good i'awith plenty of creative freedom to innovate, and ePugh money to do an hour program well. There also vsanother dimensioninhis favor-time. The pro- 0,1-rs could take their sweet time. All this added up paradise for network. producer and viewer.

Then came the mighty opening night appropriately II WasStage*()T ahead of its time? Perhaps. lyhooed and genuinely looked forward to by the (2) Was the television audience not ready for im- ics.Disaster. portant experimentation? Perhaps. To be sure, theprogram plans were viewed skeptically (3) Was the series really experimental? Not enough. hard-nosed sponsors. Theprogram had always had (4) Did the great names associated with the series enings in the lineup even in a season that was vir- let the producer down by dogging it and giving him Ily sold out. To be sure, ABC ultimately offered cer- second-rate product? To a degree. n inducements to get the show sold, but 110 one could (51 Did the producer exercise too little control over esee the ultimate total disaster so far as the viewers the outside producers? Apparently. d the critics were concerned. (6)Isitimpossible to produce aregular weekly For example. the first showwas written by Murray show that is distinctive and with general appeal? Yes. hisgal. one of Broadway's most promising playwright's. (Continued on page 110)

evision Age, December 5, 1966 47 Film/Tape Report

The Right Color Since that subjectivityencompasses Film Sounds. Inc.. and earlier Raler than ahole -in -oneis getting everyone,agencyfilm-makerscan with The Jingle Nlill and WNEW the colorsrightthefirst timein backstop Mr. Goldstein's timingat York. developing a filmed tv commercial. the Hazeltine machine. STAN BERNI AN N joined Herb S In a process thatcan drag on for George Tompkins.presidentof ble & Associates as vicepresid months. sample after sampleis tak- VPI. said thatwiththeHazeltine incharge of production.Ile en in endless corrections ofanswer machine. as much as a week in post- print, releaseprints.interpositives. production time can be saved. The etal. On top of the pileup of pro- electronic tape input speedsup the ductionsoutsidelaboratorydoors. laboratory work as well, he added. thecolor -correction process,pain- And VPIisworking on was to staking and infinitely detailedasit run color interpositives through the is, is p?: haps th mos' critical step Hazeltine. in commercials production. Sittingina darkened room on At the Commercials Makers New York's West -11th Street !s I !Exit\ \1()\AscitjoinedVideo- man who is doing much to simplify tape Center as a staff producer. He and speed up color correction. Al hadbeen a produceratBatten. Goldstein. color analyst at VPI. per- Barton. DurstineSi Osborn for the MR. BERM ANN ches like a master organist before a beenwithFocusPresentationsI consolethat can provide instanta- head of production. and before 61 I neous color timing. The machine is was production manager at Pelicai theHazeltine electronic color film In addition to functioning as a pr( analyzer. VPI had to shell out !s:70.. ducer, he will also fillin on !Tech 000 for the device. and knock dot) n directorial assignments. Also join* r a wall to get it into its color control HerbSkoble is TONE KARNASE department. Because it did. it's the film editor who had been with EUE: only production house to have its Screen Gems and Wylde Films. all( own analyzer-just like in the color was also an editor on a number o laboratories. ty series. among them The Defend Mr. Goldstein can run a negative ers. or a print through the machine. and RONNY GRAHAM joined Van Pratt; make correction MR. MONASCII indications by Productions to write and direct Vt twirling three dials on his left: cyan. past 10 years, working on Ameri- commercials. Mr. Graham has writ- magenta.yellow.Immediatelythe can Tobacco. General Electric. Phil- ten and performed in Neu Faces correction appears on the electronic co. and Armstrong. for whom he and night club revues. screen before him. and the corrected producedliveandtape commer- JOE W. epwAnos joined 11.-k Inc.. timing data is registeredon a per- cials for the Armstrong Circle Thea- commercials -makingfirm. asmid - forated tape unit to his right. The ter. western representative. headquarter- data tape goes with the negative or John and Faith Hubley signedup ed at221 North LaSalleSt..Chi- the print to the laboratory, and fu- for representation with Bob Rosen cago. ture runs can be developed by tape of NRB Associates.TheHubley PIIIL SCHULTZ, bead of Phil Schulte control. Studio is working on several anima- Productions. took off to Europe to Each doton the punched tape tion assignments, including cart shoot several assignments for East- represents a light value. any one of shorts illustrating two Tijuana man -Kodak and its agency. J. Wal- 50 in each of the three colors. Do- Brass numbers. ter Thompson. Footage. shot in Par- ing the tape at VII eliminates the STEPHEN ARONSON joined the is.Venice. Athens. and Cairo. will possibilityof subjectiveerrorI)) Sound Studios of Landco Labsas be seen during telecast of the Acad- timers at the lab. chief soundmixer. Bob Landers. em) Color. as Mr. Goldstein pointsOut. president of the company. said Mr. »)1\ski »as named staff ispet teked ina highly subjective Aronsonwillsupervise 114141111. artistof ScreenProductions. manner. with wide variations possi- and sound mixing. Mr. Aronson %\.1 - commercials production di) ision of ble from one, beholder to another. sound effects and music rdiloi for kingBroadcasting. NI r.Yamasaki

-18 Television Age, December 5, 1966 SOMETIMES AT CAPITAL

,,,Arz;;;....k, .

4r.1

fur color correction timers wish they couldpaint lut they don't have brushes. Only the finest equipment laboratories anywherecan buy: The Bell and Howed Model C Color Additive Printer. It takes timeto program this machine ... if you want a really good job. MI By ailing on years of color timing experience and combining this irreplaceable humanelement with the Hazeltine :olor Analyser, your printsare assured sparkling color uniformity throughout release. Our timers are artists rithout brushes.

FILM LABORATORIES. INCORPORATED 470 E STREET S.W. WASHINGTON, D.C. 20024 PHONE (202) 347-1717 1998 N.E. 150th STREET NORTH MIAMI, FLORIDA 33161 PHONE (305) 949.4252

evision Age, December 5, 1966 had been with KIRO-TV Seattle art director, and earlier was an ar director with Criterion Films. AL necAPat joined MPO Video "If, for the press of other details, ironies as executive vicepresidett I and creativedirectorof the con can't get through TELEVISION pany's videotape division. Mr. DeCa AGE as soon as it comes in, it sits prio is a veteran tv program direo tor and producer, and has wide ez on the lower left corner of my desk perienceindirecting commercials until I can. It is must reading for While at MPO he will continue to direct tv specials and programs. - every commercial producer." Tape Wins in Stretch W. J. Spencer. agenc% for Flexnitt girdles, recently made six t:st com.I4 mercialsforthefoundationgar- ment at a total cost of under 85.000. Tofindoutwhatvisualappeals would work best in the first tv campaign fur Flexnit. due to break in severalSoutheasternmarketsnext spring, the Spencer agency made six 60 -second "living storyboards- on a home -size videorecorder at the agency. Then the agenc% and a consult. ing psychologist tested the six tapes on a succession of women panelists, 51 in all. From the ladies reactions, Spencer found out what changes to make in the "living story boards" so that when two commercials go into production. the best results ma% be achieved.Ontothecuttingroom floor went a dressmaker's form used todisplaythegirdle:the women had found it suggested a mutilated k torso. Out went alisting of price JACK SUM AR'I'L range; in went specific dollars -and - Senior TV Producer cents price tags. TV -Radio Department Light and Air Richard K. Manoff Inc. Roger Monteran of TVA-Jacq Lemoinerecently returnedfr France with a Chevrolet commerc. Jack Schwartz joined Richard K. Manoff in 1965 as a TV writer for Campbell -Ewald called Bright producer. He has had previous Your Day. In the film the light positions as production manager changed from overcast to bright s of the television department. in continuous shooting. The trail writer, and/or producer with Pap- Lion called for camera work and f ert. Koenig, Lois; Erwin Wasey. tens used in a new way. Ruthrauff & Ryan. Dunnan & Jef- fery and Rutledge & Lilienfeld in Such innovation is not unusual Chicago. the career of Mr. Monteran, uho one of the pioneers of helicopter -cinematography. Bornin New Jersey his father was working at the Paths labs in New York I.Mr. Monteran Television Age after a long careerinthe French film industry returned to his native land six sears ago to work on number of aerial shots for Cho

Television Age, December 5, 1 t. He had beenthe first camera - an in France towork with a vi- Advertising Directory of -ationless, copter-borne rig: Camp - 11 -Ewald producer Don Miller yard of his work and brought him SELLING COMMERCIALS this country. For two decades before entering Ivertising cinematography, Mr. [onteran was a chief cameraman in Aunt lemma "County Fair" Glenn Advertising Chicken of the Sea Tuna D -F -S urope, working mostly infeatures. '' lk e also shot 150 halfhoursof a U.S. .,,i4-''' . series, Foreign Intrigue,and lo- ., ttion episodes for Lowell Thomas' igh Adventure,traveling "from Ma- igascar toTimbuctoo."During 1

. ' forld War II he was a combat cor- ...: -.- spondent-cameraman with the U.S. 3 . A and FILMFAIR . HOLLYWOOD ifth Army inNorthAfrica IAMIESON FILM COMPANY, Dallas aly. With TVA -Jacques Lemoine, Mr. fonteran avoids being typecast as

aerial specialist, or a light -filter 3eatrice Foods Company Don Kemper Co. Clark's Teaberry Gum Leo Burnett Co.

)ecialist, and prefers to w ork ith . ir 11 :efullrange of camera possibili- as, especially now with color cine- ,.- ... r atographyinfull swing. In rare ... , - SITATNW.. oments of repose, Mr. NIonteran FOODS ), - I ights at his country house outside f Paris or at his beach cottage at I air Harbor, the enclave of admen iliki, ass ' I FireIsland.There he regales FRED A. NILES COMMUNICATIONS CENTER N.LEE LACY E. ASSOCIATES. LTD.. Hollywdo Mends with his Moules Marinieres, ade from mussels he has collected lowtide.

Inc. chwerin Goes South Bronkaid Mist West. Weir 8 Bartel. Commonwealth Edison Leo Burnett Co.,Inc Schwerin Research Corp. has star - .. . -, - .." d testing commercials on Puerto

. `-'' ccf-' icans in a number of sessions in 4, an Juan.Fromthetests,said C -4I chwerin president Leonard Kudisch CV _...._ V1 :V we will be getting the first clues to 44 4-. Ir % !actioninLatinAmerican mar- V . 4 ets." The company plans to send Bronkaid Mist. , ...... s travelling units on to Latin Ame- V;DEOTAPE CENTER. New York THE FILMMAKERS. INC.. Chicago ca and to Europe. aris in Harlem?

The cordon of cops blocked ofl Chicago Tribune Foote. Cone 8 Belding Community Coffee

le gloomy streetinEast Harlem. .. r.., A r.4^0. .. -.. )own asinisterstonewallthat hp-!ti a-kk_-_ is. Joked like the exterior of La Sante, ,1 if.

he fortress -prison in Paris. a man ,1 - I no a raincoat was lowering himself y a bedsheet-rope. As he alighted Ali nthestreet,a small car headed "'' traight for him. "Cut!" cried another man in a SARRA-CHICAGO, INC. MUPPETS. INC.. New York aincoat on the far side of the street. twas Jacques Letellier of Televi-

elevision Age, December .5, /966

ColorTV isn't fiveyears away. Or four. Or three. Or two. Orone.

The color countdown is over. Virtuallyall prime- time programming is now in color. Color TV counts its audience in the millions, and these are customers who count for more. Shouldn't your product enjoy the immediacy of the programs that surround it ? Shouldn't you be shooting commercials in color now ? For excellence in color, your producer andfilm laboratory rely on Eastman Kodak experience, always and immediately available through the Eastman representative. EASTMAN KODAK COMPANY New York: 200 Park Avenue 212 -MU 7-7080 Chicago: 130 East Randolph Drive 312-236-7234 Hollywood: 6677 Santa Monica Boulevard 213.464-6131 SALES SERVICE RENTALS you name it,,, we've got it... EVERYTHING Norman Griner (behind camera) setsup shot for institute of Life FOR MOTION commercial as JWT an supervisor Bernie Owett (sweater) lookson. Horn or by Mr. Griner isperfec- Oakland, wTAE-Pittsburgh, VTTV In- tionism-"theywillgotogreat dianapolis, WN1AL-TV Washington, PICTURE lengths to get things right in a film; KTVT FortWorth -Dallas,KV00-Ty the simpler the elements, the more Tulsa, KCRY-TV Sacramento, wcsu- perfect they must be." TV Portland. KSLA-TV Shreveport, PRODUCTION Horn and Griner, starting out to- KELP -TV El Paso and KNIID-TV Mid- Arriflex16/35 mm Cameras,Auricon gether in the middle '50's as set de- land. Abroad, the big top serieswent Cameras signers, launched adesign studio. to Malaysia, New Zealand, Thailand, Bell & Howell Cameras Camart Products, Colortran Lights & Dol- By 1959 they were moving into still Japan, Puerto Rico, Cyprus, Finland, lies photography, and doing outside as- Italy, Spain, Ireland, Mexico, Costa Ecco Products, Elemack Dollies, Exposure Meters signmentswithRobertLawrence Rica, Guatemala, Nicaragua, Argen- FrezzoPower Packs,Frezzolites,Filters Productions and PGL to learn more tina, Brazil, Peru, and Venezuela. It GearandGyroTripodHeads, Gobos, Grips,Gaffers about motion picture production. has also been sold to the Canadian Hi -Hats,Headsets,Harrison & Harrison Broadcasting Corp. fortelecast on Filters ltza Stands, Inkie Lights Onto the Road both their French and English net- Kenyon Gyro Stabilizers United Artists Tv scored 14 kick- works. Lowel-Light Kits, Reflectors, Lenses MoviolaEditingEquipment.Magnasync off sales in releasing Circus Parade Circus Parade features circus acts Recorders,MillerFluid Heads to the syndication market: WNEW-TV Neumade, NCE Hydrofluid Tripods in outdoor settings or on locations OpticalFX Units New York, KTTV Los Angeles, WGN- other than those under canvas.It PrecisionReaders,PowerSupplies,Pic TV Chicago, KTVU-TV San Francisco - runs to 140 different acts, filmed in Stands Processing Machines Quartz King Light RivasSlicers, RCA Projectors,Radiant Screens DON ELLIOTT PRODUCTIONS SiemensProjectors,Sylvania Sun Guns, Spectra Meters Traid Tripods, Triangles Uhler Printers Specializing in Viewfinders, VoltageRegulators WorrallGearedHeads.Wollensack Re corders Unique Post -Scoring Xenon Lenses Yola Dissolves Zeiss Viewers, Zoom Lenses,Pan Cinor Complete Recording and & Angenieux and many more. Film Playback Facilities For a complete listing write or phone: 80 West 40th Street THECAMERA MART', New York 18, N.Y. 1845 IBROADW AV NEW YORK. N.Y..10023 PL 7-6977 LA 4-9677

56 Television Age, December 5,1 trope incolor, each running be- een three -and -half -minutes and Advertising Directory of ur-and-a-half-minutes. United Art- sis making the showavailable stations for break-up into com- SELLING COMMERCIALS mentacts,forslottinginlocal ows. ith bridges featuring a car - on clownwho juggles customer sta- m's call letters. (enner Toys Leonard Sine & Associates Piggly Wiggly Stores Desilu Sales acquired worldwide and theatrical rights to Kennedy's eland, a 90 -minute color film on 'K's trip to Ireland in 1963. The m was producedby Dublin Pro- teflon& and was directed by larks Davis. . .

ulck Cuts BANDELIER FILMS, Albuquerque KEITZ & HERNDON, INC., Dallas American Film Productions oved to larger quarters a couple blocks south down Broadway, to Marsteller Agency 40 from1600. The new layout Lark Cigarettes J.W.T. Rockwell Mfg. Company . .,... ,..41 r ,vers two floors, with increased ed- 11 I .. , ,ice trial facilities, insert stage, anima - ti.i..41 tili m workshop, and conference and t ..A'''''..----"---- reening rooms. , -11 - .> Norman Lars Bebell, president Ifillillii \ Bebell & Bebell Color Laboratories. 'portedthatthe company's Com- 7.- tercial Ektachrome ECO-2/ 7255 -

Im processing machine was 110%1 HERB SKOBLE & ASSOCIATES, New York SANDLER FILM COMMERCIALS,INC., Hollywooi ailableto producers aroundthe ock. Score Productions is supplying Southern New England Telephone Co. BBDO tusk for The Diary ol Anne Frank, Nelson Bros. Furniture E. H. Brown pcomingABC-TVspecialbeing roduced by Talent Associates. Em- tanuel Vardi is writing the score. .... ,r.:12.44, Movierecord hosted a screening f the winnersoflastsummer's _

- __Wit ,.11111 dr , . creen Advertising World Associa- '...... F. - on festival in Venice. atthe New ork Advertising Club.

The American Association of STARS & STRIPES PRODS. FOREVER, INC., N.Y WON CONTINENTAL PRODUCTIONS, Chicago dvertisingAgencies completeda 1 -minute film on the benefits of ad- m.tising, called Whatever Happene Mrs. Momiyama? The color film Chas. Pfizer & Co. Doyle Dane Bernbach Speidel-British Sterling The Marschalk Co. lows how advertising contributed the rise in the standard of living postwar Japan. The Four A'sis oilingtointerestadvertisers, me- ia.service industries.ete..incir- hlatingthe16mmfilmtohigh

llools. Itis based on a talk given .... y Kensinger Jones, executive vice resident of Campbell -Ewald, at his m's class in school. The film was ELEKTRA FILM PRODUCTIONS. INC New York TVA-LEMOINE ASSOCIATES.INC.. New York roduced by Campbell -Ewald.

eh", i.si()n Age, December .5, 1966 a Claiming a first, Triangle Sta- Computer Stand work sales for Seven Arts. He j tions reports that the full script of ASIFA-Eastlastmonth helda the company lastFebruary as ,tWFIL-TV documentary was printed demonstrationofhowanimation rector of international program in the Philadelphia Inquirer in ad- can be done with a computer by a velopment, and has since worke vance of the telecast. The documen- solitaryfilm-maker.StanVander- tary,TheUnendingRenaissance, beek showed segments of the com- was sponsored by Insurance Com- puter -animation film he is working pany of North America, as part of on forBellLaboratories.Bell en- its series called The Spirit o/ Phil- gineers Ken Knowlton and Michael adelphia. The Unending Renaissance Noll showed how computer -anima- focused on urban renewal. tion would make it possible to pro- ducescientificfilms"withgreat Among the films screened last technicalease"(butnotMickey month atthe Museum of Modern Mouse stuff I. With computer -anima- Art was Litho,a10 -minute short tion, complicated mathematical prob- produced for the Amalgamated Li- lems canbesolvedatthe same thographers of America by Elektra time the film is being made. Films. It was directed by Cliff Rob- three color specials. Before joi erts, cinematographed by Henry Ja- International Awards Seven Arts, Mr. Madigan was i vorsky, edited by Len Appleson, and Jackie Cooper. general chairman rectorofprogramming andpro carried a music score by Chico Ham- oftheInternationalBroadcasting gram development at Ted Bates. am ilton. Bob Halleck was the design Awards sponsored by the Hollywood before that was manager of night consultant. Radio and Television Society, named time network programming for NB( the following to chair screening pan- TV. Sascha Burland's There's Noth- els abroad: for Japan, Tsuneji Hi- ABC Films shifted JOSEPH CAI ing Like Co/lee, jingle for a com- bino, president, Dentsu; for Austra- RINATOR from Chicago toAtlanti mercial. has now been released in lia. John H. Bowden, federal direc- as account executive, replacing the record market. tor,Australian Association of Na- CHARLES ATKINS who moved o tional Advertisers; for Brazil, Cicero to the ABC-TV netw ork. \IL T Anothercommercialscoring Leuenroth, director, Standard Prop- nator joined ABC filmsin'65 firm, Jim & Warren, have had a aganda, Rio de Janeiro;for En- account executive in the Chicago record -market launch for two gland. Barry Barron. chairman of fice. scorescomposed forMacLean's the Commercial TelevisionCircle: HAROLD J. KLEIN, head of Harole toothpaste. and for Spain, Jo Linten. president J. Klein Film Associates, was named of Movierecord in Madrid. worldwidedistributorfor 1lN riad Henkin-Faillace Productions re- productions,tohandleanumber: ported the heaviest volume of com- Zooming In on People of films either completed or in pro. mercial and industrial film business THOMAS F. MADIGAN was named duction. last monthinthefouryears the vice president in charge of network BroadcastSalesInc.promoted company has been in existence: 11 programming andsalesatSeven THEODORE M. WROBEL fromsales' commercials, six industrials, among Arts Tv, replacing Thomas D. Tan- manager to vice president, sales. them a 13 -and -a -half minute job for nenbaum,resigned.Mr.Madigan fore joining BroadcastSales. American -Standardcalled The Air will be in charge of the develop- Wrobel was with Westingho of Good Living. ment of new tv production and net - Broadcasting and Metro Tv Sales. 1 FRANKLIN J. SATTERTHWAITE, who joined Audience StudiesInc.last month, was promoted to vice president in charge of sales development BeforejoiningASI,Mr.Satter- thwaite had headed his own market research company. Beforethathe was with Colgate-Palmolive in market research for seven years. THOMAS H. WOLF was promoted by ABC News to the new post of vicepresident and directoroftv 25 West 56th Street documentary production. He joined New York City the news divisionin'63, and has LT 1-8870 beenexecutiveproducerof Scope: The Viet Nam War.

Television Age, December 5,

ERR) FKANKEN waselected a di- Industries. Berkey distributes Color- Advertising Directory of i:or ofBillBurrud Productions. Tran lighting equipment, electronic recently joined the company as lighting control systems. and the new SELLING president and general manager ColorTran hydraulic crab dolly. Burrud company also set up a COMMERCIALS ti -e-mailexecutivecommitteeto Bell Cluster r rise'on companyprojects. On The American Telephone and Tele-

tl committee are sttiAs IIINSIIAW. graph Company, sponsor these seven Squibb Sweeta Benton & Bowles cutiveproducer. LIS(:I s KERR. sears of the BellTelephone Hour on i 'surer.andLOI MAlts11 MI.of tv. and for two decades before that I una-Barbera Productions. on radio,is hoping togain even st.t. HORNE joined Berke\Tech- moregoodwillfromthenation's nal Corp.. as general sales mana- music lovers by clustering their commercial -announcements into the final N 180 seconds of the hour. John A. Howland, broadcast advertising manager of AT&T, said this is the first INC., New York time such clustering has been done FILMEX, in a regular series. Beyond the clustering. which is all the more tasteful inthat"littletheater" bridges are Tab The Marschalk Co used to link the separate announcements, the telephone company is re- fraining from using any of its commercial time in the music hour at Christmas and at Easter.

I the motion picture & t% This year AT&T has also made \II. Horne had been manager spectacular departures in the style of

r _nilrlcir >arts sales at ColorTran the BellTelephone Hourby running

behind -the - scenes reportages and

documentaries on the world of music. LIBRA PRODUCTIONS. INC New York among them the dramatic story of Rush how Gian Carlo Menotti brought the Spoleto festival into being, a tale of

United Airlines Leo Burnett Co theopeningoftheMetropolitan Opera's new house at Lincoln Center. a Van Cliburn special. and aspecial on four great divas of the age. This more ambitious approach to - the presentation of music came about A L in response to a quickening of interest inmusicanditsperformers throughout thecountry.said\1r. DA TV GRAPHICS, INC., New York Howland. AT&T hopes to reach some Ektachrome of the millions of influential people who seemingly have tuned out tv en- ECO211255 tirely or drifted off. From an average Wall Street Journal BBDO PROCESSING audience of some sixmillion.the company hopes to build the music hour's viewership to 10 million. The Bell Telephone Hour is more the company WRITE, PHONE, CABLE: a goodwill builder for than an advertising carrier, butit b does carry specific sales messages for 108 Westebell 24+ SI, New York 10011 some of the company's products and CORNERovire AMERICAS PHONE: 12121 924-8573 services. For specific ad tasks AT&T CABLES LABSBEBELL N V uses networkprimetime minutes. PAUL KIM R. LEW GIFFORD. New York for NEW 1%6 Price ListF-12 and the local companies use spot tv.

and radio's "good music" stations.

elevision Age, December 5, 1966 Wall Street Report

Sterling and CATV. Theflip-flops tract. Construction of the system has ofthe stock market are followed been started. Some 30 miles of under- with keen interest not only by those ground ducts have been leased from who have made investments inlist- the Empire City Subway Company ed securities but also by those who and service was to be inaugurated in planned to make such investments. the final quarter of 1966. There are One interesting example is the case 370,000 dwelling units in the area of Sterling Movies, U.S.A. Inc. The assignedtoS.I.S.,which suggests company registered an offering of a potential income for the system in 250.000 shares of common last sum- the range of $3 million based on mer to be sold through H. L. Feder- the charges and service fees involved. man S Co. No price was set on the Other Interests. Late in 1965 and shares to be offered, so the observa- earlyin1966 Time -Life Broadcast tions made here must be limited by Inc.enteredtheS.I.S.picture by thefactsinthe earlyred -herring. paying cash for 150,000 shares of The change in both the market and its common ata price of $1 per in the company's activities since then share. and at the same time loaning may have substantially altered what to S.I.S. $1,100,000 in exchange for might be involvedifthe offering subordinated five year notes at 6% should be resumed in the future. But interest. Among the other sharehold- sinceSterlingisinvolvedinthe ers of S.I.S. are William Lear, presi- establishment of a community an- dent of the Lear Jet Corp. and found- Li tenna system in the heart of New er of Lear Siegler Co., and J. Elroy York Citytheinformationgiven McCaw. one-time owner ofradio castsforclients onanintra earlierisquite interesting. stationWINS.When and if the offer- or inter -city basis. It also has a ing of Sterling Movies common is distribution operation.Itdoes be used to purchase 90,000 shares made,Sterling-byacquiringthe produce films but agrees to oh ofSterlingInformationServices, 90.000 shares-would boost its hold- audiencesforbusinessprompt Ltd. Sterling will pay $900,000 for ings to 30% of S.I.S., giving it the films produced by its clients. theshares whichrepresentabout strongest position inthe company. Sterlingis paid by them. die 15% of the stock of S.I.S.. which Time -Life would still own 25% of at a rate of $15 per telecast.S3 in 1964 petitioned for the right to the equity capital. per booking, or $87.50 perp operatea CATV systemin New Meanwhile, Sterlinghas formed per year. Since it began in 195 York. Eight other applicants follow- severalothersubsidiariestoseek company's gross income from edsuitandinDecember.1965. CATV franchisesinvarious areas distributionservices hasinc Sterling was authorized to build a of lower New York State, notably until in 1965 it totaled $1.3 mi Exactly what circumstances Sterling's Fiscal Fortunes changed inthe affairs of Ste 1962 1963 1964 1965 1966 since the early prospectus was iss Re : $915,094 $989,914 $1,076,308 $1,345,057 $1,675,422 remains to be seen. The comps Income: $ 21,252 $ 72,318 $ 39,412 $(4,304) $(18,058) was losing money although its v Earnings: .040 per -hare 140 8t (.01) (.04) ume of business was accelerati but seems to have obtained a CATV system in mid -town Manhat- Westchester,SuffolkandNassau hold on one of the most valua tan.t Teleprompter Corp. and CATV, Counties. Sterling's other activities CATV locationsinthe world- the Inc., two other applicants, received include Community FilmLibrary, heart of Manhattan. The company permission for different areas of the which has an agreement with the installed its own cables in the under- city.)Sterlingwasauthorizedto NationalFootballLeagueforthe ground ducts of the city, the ,amt make a non -recurring hook-up annual colorfilm"highlights"of used by the telephone company and chargeof$19.95 and an annual most of the games. Local sponsors Western Union. That cable neh,ork service charge of $60 to subscribers. offer these films to local organiza- is now used to connect all the major The authorization covers a two- tionsas community service.Tele- hotels in Manhattan and the 01. year period at the end of which the visionPresentations,Inc.,another pany has been transmitting programs city may or may not extend a con- subsidiary, makes closed-circuit tele- of information to guests since 1.'02.

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SUNDAY SATURDAY PM ABC CBS NBC NBC ABC CBS NBC PM

6:00 The Frank 6:00 Twenty First McGee 6:15 Century Report 6:15 6:30 6:30

The Scherer - 6:45 MacNeil 6:45 Report Bell 7.00 Actualities 7:00 Huntley News Lassie Brinkley With 7:15 Report Roger 7:15 Voyage To Mudd 7:30 Theoligteom 7:30 Sea It's About Flipper 7:45 Time 7:45 Walt Disney's Jackie Tarzan Shane 800 Wonderful Gleason World of Color 8:00 Please 8:15 Don't Eat The Daisies 8:15 8:30 Ed H FBTheI Sullivan 8:30 Pistols 8:45 Hey, 'N Get Smart! Landlord Petticoats 8:45

The Man The Lawrence :00 From Welk Show U.N.C.L.E. 9:00 9:15 9:15

Garry Mission 9:30 Moore Bonanza Impossible 9:30 9:45 T. H. E. Cat 9:45

10:00 The The Saturda Sunday Night Hollywood Night at The 10:00 Movie Palace Movies 10:15 Candid 10:15 Camera

10:30 Andy Laredo 10:30 Williams Gunsmoke 10:45 What's My ABC 10:45 Line Scope 11:00 11:00

Bob Young 11:15 Bob Young CBS Tonight Show/ With The TonightShow With The Sunday NewsNe 11 :15 News News

ABC Scope ABC Sat 10:30 Bonanza NBC he Truth CBS Mon 10 G -F The Tonight Show NBC M -F 11:20 ders ABC Tu 8.30 participating ABC Stage 67 ABC W 10 T.H.E. Cat NB ham, R. 1. Reynolds To Tell the Truth M 10 CBS part. Burlington, Singer, participating Lever Brody,Run CBS M 8 Andy Griffith Show CBS M 9 Candid Camerey& lames, P&GRalston Tuesday NightattheMovies NBC Gen. Foods CBS Public Afa Tu9participating Andy Williams NBC Sun 10 CBS Sunday NYour Life NBC M 10 part. 12 O'Clock High ABC F 10 participating NightattheMovies NBC Brown & Williamson, part. Whitehall participating Batman ABC W-Th 7:30 participating Combat ABC Twenty -First Century CBS Sun 6 rer-MacNeil Report NBC Sat Union Carbide Bell Actualities NBC Sun 6:30 Daktari CBS participating The Virginian NBC W 7:30 part. Milton Berle ABC F 9 participating Daniel BooneC Sat 7:30 participating Danny Kaye CNBC Th 8:30 participating Beverly Hillbillies CBS W 8:30 VoyagetotheBottom oftheSea American g Game ABC Th 8:30 ABC Sun 7 participating r,ellogg, R. 1. Reynolds Adv. PG cipating Bewitched ABC Th 9 Dean Martin ay Night Movie ABC Sun 9 WaltDisney'sWonderfulWorldof Chevrolet, Quaker Oats participa cipating Color NBC Sun 7:30 RCA, Kodak, The Big Valley ABC M 10 The Ed Sulliv 1C F 7:30 participatinz Ford participating participa ABC Th 9:30 Evening New trong, L&M, Bristol-Wers What's My Line? CBS Sun 10:30 B ob Hope Chrysler Theatre NBC W 9 CBS M -F Night Movie CBS Th 9 participating B ob Young with the News ABC Sat - F Troop ABCcipating The Wild, Wild West CBS F 7:30 Sun 11-15 Quaker 0 net ABC F 8 participating Participating A regular NSI feature...

OWNERSHIP ESTI MATES Nielsen Station Index For details, write, wire or phone your NSI Sales/Service Representative. provides color set ownership estimates as a regular feature of its Viewers In Profile local market report service. Nielsen Station Index The information is shown as a NSI EXECUTIVE AND EASTERN percentage of TV households SALES/SERVICE OFFICE NEW YORK (10019) 1290 Avenue of the Americas 956-2500 with color sets . . . and is reported NSI SALES/SERVICE OFFICES for each measured market CHICAGO (60601) 360 N. Michigan Ave. 372-3810 HOLLYWOOD (90028) 1680 N. Vine St. H011ywood 6-4391: in each report period. SAN FRANCISCO (94104) 68 Post St. YUkon 66437 a service of A. C. NIELSEN COMPANY 2101 Howard Street Chicago 60645 465-440

70 Television Age, December 5,1 DECEMBER 5, 1966

TELEVISION AGE REPORT

areview of current activity in national spot tv

department, at Young & oreon marketing-thistime satisfy the increasing sophistication tems Rubicam, Inc., said: "All too often 1111from JohnBlair'smarketing of buyers, and to justify a station's ector, David Klemm, who spoke role in light of greater fragmentation in the past...the pure mechanics of collecting cost per thousand and t broadcasters at the recent BPA of the market due to uhf, fm and (nvention in St. Louis. No agency CATV. of doing a mechanical analysis of i-eady to throw out the rating book, "Stations should adopt a market. combinations of spots has represented the entire effort of a media buy- t according to Mr. Klemm, an ing concept aimed at establishing a 'portant adjunct to the numbers is unique role for themselves in their er .. . Now, today, with the computer !dual. reliable information about communities, and then communicate doing this mechanical type of work for him, he not only has the need 1. station and the market." And their positions to the advertiser and 1,, data he feels, must come from the agencies. Being number one is to go beyond just using statistics to evaluate advertising effectiveness; I.rep. not necessarily a guarantee of get- His speech was atribute toto- ting the order," he noted. he has the opportunity." Mr. St. Georges also remarked: ( timebuyers who.\Ir. Klemm From another source at the same "I am convinced that a buyer. . . s. are "better educated and bet- convention the same stress on mar- will be looking increasingly hard and ! trained.. . moresophisticated, keting and the role of the rep as d they ask more questions." He conveyorsof marketing data was demanding more and better informa- 1 Ids that the only way the rep can presented. Joseph St. Georges, vice tion of the nonstatistical sort. .. I thsellhisstation and aidthe presidentanddirector,datasys- He will want a feel for the market eristo answer some of those and for the station. He will want eatiOnS. "The buyers are under intangibles. He will want ammuni- tessurefrommediasupervisors tion that enables him to be beyond ,d their clients to render more busi- the numbers in persuading account sslikedecisions, and because' of executives and clients that his buy is, the timebuyer will buy from the on your station is really the best." 'lion rep which provides the best ft formation, andhelpsthe buyer Amongcurrentandupcoming atify his decisions." spot campaigns from agencies and What do the buyers need to know? advertisers across the country are r. Klemm mentioned data on ad- the following: rtising impact and acceptance, and Alberto-Culver Co. t the station's place in the market. (Knox Reeves Advertising, Minne- !very decisionisthat bothtele- Media buyer Mitch Turner buys on apolis) ion and radio will soon be more the American Home Products account A men's spray hair groomer, COMMAND, volved with marketing, so as to at Ted'Bates & Co., Inc. (Continued on page 76)

*vision Age, December 5, 1966 71 Your product group includes cakes or mixes?

MULTI -CITY TV MARKET Iliti..41$1102t WGAL-TV is your

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INIANON is 19%* color penetration for its all -color local HARRISBURG co telecasts and NBC full -color programs. Whatever Cl.P.11111/1 a SNIP"" LANCASTER CHI(TIC your product, WGAL-TV delivers more sales IH5 YORK tilIIMIS ...... CO MISVILLI action per dollar. 111AMC,14 GETTYSBURG so I. Based on June 1966 Nielsen estimates; subject to inher m1.'40111060 ent limitations of sampling techniques and other qual CI ifications issued byNielsen,available upon request. MACIOAD .4GC.STOW11.1 14.1 CO7117707 wIIMIAt 111111111 MIMI . .1[11577- 1111111A1 ,4,1,[11tON rag WGAL-TV ilOMOOVUI LANCASTER, PA. IRK!,),./ MOMICOm., AL -- Representative: The MEEKER Company, Inc.

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SteinmanMslervisi on Stations Clair McCollough,Pre! WGAL-TV Lancaster -Harrisburg -York, Pa. KOAT-TV Albuquerque, N.M.

WTEV New Bedford -Fall River, Mass./Providence, R.I. KVOA-TVTucson, Ariz.

79 Television Age, December5, DO rk Ilse Seller's Opinion .. . TALK ABOUT TALK A revolution is occurring intelevision programming these days and representative le battle isbeing joined in advertising agencies, stations, rms andadvertisers' offices all over. The revolution is"talk television." lie issue is whether or notadvertisers should be associated with pro - ramming that deals with controversy.The front lines of the revolution IN THIS (or should we say re the officesof the media buyers. The hand-to-hand south -to -mouth) combat begins whenthe rep submits avails including TWO STAT ne of the controversialshows. AREA... All too frequently the buyer statesunequivocally. "We can't run in bat show. It's too controversial."The easy way out for the salesman rho wants the order and the buyer whohas to get on the air is the because no client safebuy" ...the Early Show or Late News. It's safe till question the Early Show or theLate News when it appears on a pot schedule. But when the rep is persistent and knowledgeableand the buyer has ime, courage and an intellectualcuriosity about media, the questions eked and debated are exciting, thought -provokingand go to the very mart of advertising. What is the relationship of programming context tocommercial con- THIS IS MARKET ent?Is the degree of viewer involvement greaterin talk television han in a first, second or third -run movie? Is viewerrecall greater in NO. 2 alk programming than it is in a heavily commercial newshour? What that follows the discussion where the The Quad -Cities follows Chicago as s the effect on the commercial a target area to any marketer in the newer disagrees violently with thehost of the talk show? Or vice versa? Midwest. This is U.S. television market No. 67, covered best by talk television means greater viewer involvement, can theinvolvement WHBF-TV, Channel 4. )e traced to the check-out counter?Should advertisers pay a higher -.PM for programs with greater viewer involvement? In answer to these and other questions the salesmanusually docu- ments viewer interest with his latest NSI orARB and reasons that ieople aren't tuning in to be offended. The buyer may counterthat the WHBFtv audience's curiosity is aroused by this type of programming,but the 'limate of the programming is not conducive to selling his advertiser's iroduct. The salesman counters with a recent print study by amajor "The station id agency wherein it was concluded that there was no demonstrable effect of the surrounding content on the effect of the message. The buyer points out that the study was relative to print onlyand to buy, to reach would not necessarily be valid for a talk program on television. The salesman produces his list of current advertisers, and the buyer contends people who buy thathisclientisvery conservative. The salesmanproduces letters from delighted talk -show viewers who promise to remember advertisers when they shop. And so it goes. in western Hopefully, asithas happened many times before, someone will decide to spend some money on research and attempt to find the answers. Illinois and The beginning will have been with a buyer who had the time and intellectual curiosity to press for an answer or the courage to buy and make it a test case. eastern Iowa!"

And maybe .. .just maybe we'll discover that Patrick Henry can rest a little easier in his grave, secure in the knowledge that if he were alive today hosting a lively, controversial talk show on television, this country's major advertisers would not hesitate to buy a spot in his WHBFtv CBS FOR THE QUAD -CITIES show...if the CPM were right. TELCO BLDG., ROCK ISLAND, ILL. Represented by Edward Petry 8 Co., Inc. evision Age, December 5, 1966 73 Media Personals BRUCE HIRSCHwas promoted from ELTON E. KRUGERWOS appointed a BILL WITTMANwas named a buyer associate media director in charge of director of media research at Mac- planner on Lever at Ogilvy & M planning to manager of the media Manus, John & Adams, Inc., in the ther, Inc. He was previously a med department at Needham, Harper & BloomfieldHillsoffice. He returns supervisor at Needham, Harper Steers, Inc.ERIC MARTwas named Steers, Inc.LEE ANSELLalso formerly supervisor of marketing servicesre- of NH&S, was named a buyer sponsible for media research activi- on Bristol-Myers and General Cigar at ties. Mr. Mart was recently media O&M. researchdirectoratRichardK. BEATRICE SONNENjoinedPapert, Manoff, Inc. Koenig, Lois, Inc., as an all -media Also at Needham, Harper & Steers, buyer on ConsolidatedCigar and Inc.,JAY TAYLOR was named a buyer ClarkOilRefiningCo. She was on Narragansett Beer. He was pre- formerly with Clyne Maxon, Inc. viously at Ogilvy & Mather, Inc., as MAURICE BOWERSjoined Hixson & abuyer on Shell, and was with Jorgensen, Inc., Los Angeles, as a WilliamEst y,Inc.,before that. buyer. He replacesHARRIETT WEL NEWMAN LEE was alsorecently GAND THAMERwho retired after 17 named a buyer at NH&S. He was years at the agency. Mr. Bowers wa formerly at Ted Bates & Co., Inc. formerlywith WadeAdvertising., F.RICHARD OLSEN,afteralmost L.A., as a media supervisor on the seven years at Needham, Harper & to the agency from Campbell -Ewald, Falstaff Brewing account. Steers, Inc., most recently as vice where he was assistant manager of Also at Ogilvy & Mather, Inc.,AL president and media director, left the media market research depart- BRANFMANwas named a buyer on the agency to head up the Colgate ment. He was formerly a media su- KLM and Mars Candy. He was wit spot buying unitat Ted Bates & pervisor at MJ&A. Kenyon & Eckhardt, Inc., as a buye Co.,Inc.Batesalso namedJIM SHIRLEY CROWDEDwas named and as a media research analyst be- LYNCH a buyer on Chase Manhattan vice president of Compton Advertis- fore that.ED GREYwas appointed a Bank and International Latex. He ing, Los Angeles. She has been the buyer at O&M. He was previously was last a buyer at Ogilvy & Mather, agency's media director for the past with Warren, Muller, Dolobowsky, Inc. five years. Inc., as a buyer.

441

4 :4444,

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74 Teleri,%ion Age, De( ember 5, 1966 Mr. Buonafede has relativelyfew . JULIO BUONAFEDE 'rofile gripes for someone who's beenin advertising forthe past year -and - P or media buyer Julio Buona- dosen't feel that the fede, a station's color facilities a -half. And he importance to its color explosionis going to create :e second -place buyers and !wing audience. On his accounts many new problems for General Foods' Birds Eye Special media people. thatI getables and Tang-at Young & "The only problem area in getting the bicam, Inc., his main interest is can see is in traffic, reaching women, and he buys in film out on time and in piggyback- that, )grams that delivers these women, ingtheright products. But the media !ether in color or not. too, is being worked out," "For example, we buyheavily man says. o the Mike DouglasShow even The buyer has been at Young & Rubicam, Inc., since he was graduat- nighit comes through in black - College,where he d -whitebecauseitsratingfor ed from Iona in Originally amenisvery high. Although all majored marketing. General Foods commercials are Themediabuyerdosen'tsee from Manhattan, the bachelor now color,demographicsare more magazines as any important threat lives in Westchester. As the several portantthancolorimpact," he totv, though. "Regional magazines football posters in his office suggest, aresupplemental. They won'tre- Mr. Buonafede is an avid follower There are times, however, when place spottv. For one thing, you of the sport. Besides that, he enjoys oris of prime importance, Mr. don'tgetas much reachoutof travelling, and has been all over the onafede noted. "If the products regional magazines as you do out United States - except Vermont. ye to show in color-for appetite of spot tv. For another, more and "Aboutthreeyearsago,Iwent peal, say,I might think of using more stations are getting color equip- cross-country by car.I went to 47 sgazines if no station in the market ment. On that basis, magazines won't of 48 states, but somehow missed s color facilities." have any added bonus soon." Vermont."

Fr _.:misioroweiv#11,01111101mm

(dd.

WFAA -TV The Duality Station serving the Dallasfort Worth Market ABC, Channel8, Communications Center touch Broadcast Services of The Dallas Morning News Represented by Edward Petry & Co., Inc.

ievision Age, December 5, 1966 75 October TvQ-Top Ten EveningPrograms by Income Copyright Home Testing InstitutelTvQ, Inc. 1966 Income Groups Total Total tinder $5,000. $7,000- $10,000 .4 u4ience .4,10 rs .5.000 R6.999 39.909 & Oser Rank OUIIVII b "s*T:0 Earn Ti.0 Earn T i.0 ham Tr() Earn_TIC) Earn T1Q 1 Bonanza 91*45** 92 45 91 56 95 50 93 44 89 27 2 Saturday Night Movies 74 40 76 40 67 -14 81 40 79 40 81 36 2 Walt Disney 87 40 85 39 82 43 86 42 89 36 85 33 4 Time Tunnel 40 39 33 24 26 27 38 23 38 25 33 20 is 5 Friday Night Movies 64 38 68 37 59 43 71 40 71 6 33 72 33 Thursday Night Movies 67 37 71 37 61 40 74 41 75 33 76 34 6 CBS News Hour 65 37 73 41 77 48 73 40 72 39 70 34 8 Gomer Pyle, USMC 84 36 83 32 83 43 87 29 86 30 21 8 78 I Spy 62 36 64 33 55 33 70 30 65 40 8 72 28 Man From U.N.C.L.E. 77 36 74 24 68 28 81 25 76 26 8 The Monroes 76 17 29 36 26 30 25 39 30 31 29 26 19 19 8 IY Tuesday Night Movies 70 36 74 37 66 41 78 41 76 33 77 34 8 Wednesday Night Movies63 36 67 36 60 39 73 39 66 34 73 32 'Familiar-those who have seen program. I "TvQ score-those familiar with program whosay itis "one of my favorites."

Spot GUM will break on January 1. Roll -Aid's American Tobacco Co. (Continued from page 74) ad plans are reportedly altered from last is being introduced nationally. The year, but a considerable number of BI3DO, Inc., N.Y.) company will push its "hold like crazy" spot markets will be picked up for the A buy on AMERICAN TOBACCO theme with a multi -million dollar 52 -week buy. The spots will be 60's and (CORPQRATE) will begin on the secon advertising and promotion budget. 30's. Sour Gum is supplementing a of January. The contract -year campaign, heavy network buy with some spot. in about 75 markets, will use prime The schedule calls for minutes and 30's 20's. Annette Pazzani is the buyer. American Chicle Co. for 52 weeks. Anna Rodriguez is the (Ted Bates & Co., Inc., N.Y.) buyer. Winter activity for ROLL -AID and SOUR Bristol-Myers Co. (Foote, Cone & Belding, Inc.. N.Y American Export lsbrandtsen A campaign for FOUR -WEEK RINSE WOC-TV SELLS COFFEE... Lines is currently running in four markets. T BY THE BOATLOAD! schedule is day minutes. Margaret (Kelly Nason, Inc., N.Y.) Hoeksema is the buyer. A six -week campaign for AMERICAN EXPORT will begin on December 18. One market will carry the minute spots. Brooke Bond Tea Co., Inc. Herb Stolitskv is the buyer. (Simonds, Payson Co., Inc., Bosto A 30 -market buy for RED ROSE TEA will be launched at the end of January. The campaign will last until the beginn of June, using day and early fringe Buyer's Checklist minutes. Matt Kane is the buyer. New Representatives Calgon Corp. WDHO-TV Toledoand WKTR-TV (Ketchum. MacLeod & Grove, In Dayton named Eastman TV their na Pittsburgh) tional sales representative.WKTR TV goes on the air in February. A campaign for CALGON beads. bouqu and conditioner will break the beginnin WTOLTV ToledonamedPeter, of next year in the top 25 markets. AND SOAP... Griffin, Woodward, Inc., its national The 10 -week run will use minutes in sales representative. day, prime and fringe time periods. Al AND BEER... Miller is the contact. wvtle New Orleans, La. andKCPX- TVSalt Lake City appointed Metro AND CEREAL... A TV Sales their national sales rep. Cliesebrough-Pond's AND GASOLINE... (William Esty Co., Inc., N.Y.) AND A LOT OF Network Rate Increases Activity will break on January 1 for the following products: VASELINE WHITE OTHER PRODUCTS, TOO. CBS -TV: PETROLEUM JELLY. PERTUSSIN KELO-TV Your PGW Colonel Can Sioux Falls, S.D., from EIGHT HOUR COUGH FORMULA. Tell You More! $1,050 to $1,150, effective May 21, CHEST RUB, COUGH SYRUP and COUGH DISCS, 0 -TIPS and GROOM 1967. CLEAN. Lee Mitchell and Milt Herlich do the planning and buying. SERVING file Station Change QUAD CITIES w FROM Duofoltl, Inc. oc 6 DAVENPORT. IOWA WSBK-TVare the new call letters ofWIHS-TVBoston, Mass. (E.A. Korchnoy, Inc., N.Y.) Eiclusort N.Ipenal Representathre - e MIN.,. WiNdroaril, This company is considering a campaign

76 Television Age, December 5, 1 In about five spot markets for its duofold schedule will last for six weeks, using spot markets for an indefinite period of underwear. The campaign will take 60's. John Ward buys. time. Besides the three commercials place at the height of the skiing season, airing now, a number of new commercials beginning January and lasting about Hassenfeld Bros. will be produced for '67. six weeks. Ed Ratner is the buyer. (Fletcher Richards, Inc., N.Y.) Lever Bros. General Foods Corp. G.I. JQE is being switohed from Bruns (SSC&B, Inc., N.Y.) Advertising Agency, Inc., to Fletcher (Benton & Bowles, Inc., N.Y.) Richards on the first of the year. The Acampaign for PEPSODENT will break in January. Approximately 20 markets Asix -week campaign for GRAVY TRAIN agency's first buy for the toy will be in broke in about 115 markets last week. about 100 markets during the first will carry the 60's and 30's for about Minute spots in early and late fringe quarter. The heavy campaign will use eight weeks. Arthur Ashby is the buyer. periods are being used. Mike Elliot made minutes during late afternoon kid shoyys. Liberty Mutual Insurance Co. the buy. Also, GF's HONEYCOMBS are Dolores Turi and Johnny John buy. running a four -week campaign in about (BBDO, N.Y.) 72 markets, beginning at issue date. The The Justin Boot Co. Liberty Mutual's half-hour program commercials are 60's. John McGuire is (WBI Advertising Agency, Ft. Flying Fisherman,will be in 70 markets the buyer. begining in January. Of the 70, 25 are Worth) new markets and the rest are repeats. The General Foods Corp. This western boot manufacturer is campaign will last 13 weeks. Norma (Grey Advertising Agency, Inc., currently advertising nationally in 24 Strassman is the contact. N.Y.) A new liquid KOOL-AID CONCENTRATE is being tested in a total of 11 markets. The four flavors-cherry, grape. raspberry and strawberry-are being pushed via piggybacks in day and kidshow time periods. Susie Kradel buys. with Steve Eisenberg assisting. General Foods Corp. (Young & Rubicam, Inc.,N.Y.) GAINESBURGERS, presently in about 50 markets, will run another four -week flight in either February or March. Fifty markets will probably be picked up again, with minutes and piggybacks running in early and late fringe periods. In addition, GF's breakfast drink, AWAKE, is anticipating a spot flight in January or February. The 35 -market

WOC-TV SELLS BEER... BY THE WAGONLOAD!

Sy ti

1AND COFFEE... AND SOAP... AND CEREAL... nosmoke. Pittsburgh's =1 color station. AND GASOLINE... No smoke screen. Just fired -up audience enthusiasm. Check AND A LOT OF plenty of fire. top spot avails with General Pittsburgh used to be called Soles Manager Roger Rice or OTHER PRODUCTS, TOO. the Smoky City. No more! A your Petry -TV man. four PGW Colonel Can fantastically successful smoke Tell You More! control program is only port of Pittsburgh's world-famous ren- Get your aissance. Pittsburghers on Another part is WIIC-TV 11, ODAD-CITIES FROM Coley August... WIICTY °Keefer el Pabld DAVENPORT. IOWA d elal.ans and Promo...on. ri.tr sssss the de. nelopment at Indef., Penn! Stole Pork with FULL COLOR W1/C77/1 ItitICH 61SERVING THE e didearglt Mayor. )o.eph M Barr low NBC TflerlaiOrt Affiliate ra. OM A. lut N., Nel.enal Representative P OOOOO . Goan. Woodward, Inc. Co a. *Ow.. 0010 Ar fa. Ir swat Ara loa trCra.lour, Wrola Au. a',u so .ubruu Oralerd

decision Age, December 5, 1966 77 Blair 'Fixes' Prices Research Roundup Uhf outlets that have dilfi Blair Television introduced a Media Surveys, Inc., new in- getting rating information are new price setup for 30's, 60's ing up impressive figures from store audit company, claims to have ices other than Nielsen and and piggybacks on alimited surveyed a total of 210 products last InNew York,forexample, scale. Labeled a "test." the plan month, compared to 51 in September. features the 30's as the base. The service is now in 30 markets Pumarejo show on WNJU-TV reportedly has a 65 share and a 40 rating Minutes will cost the 30 -second and has 36 media clients. rate plus 40 per cent; clients in the Spanish-speaking market. The using piggybacks will pay the The latest research about the channel 47 outletuses Med-Nlark base 30 -secondrateplusan Jacksonville market andits media surveys to arrive atthe following added 60 per cent. The goal? comes from WJXT there. A new data: the station's average rating in To give the advertiser greater pamphlet includes data on popula- prime time,26;average viewers, flexibility in using 30's. tion, income, retail sales, education, 3.0 per set; Sept. 26 to Oct. 2 prime employment- the military, etc. time average setsinuse, 52 per cent in Spanish-speaking all -channel homes, with an average 50 per cent share. The station claims uhf penetration in the 350,000 -home market is now about 50 per cent. up five All Cevelege/63 credits us with NET DAILY VIEWING in 104,000 TV homes-net per cent since last spring. weekly viewingin141,000 howls, - in 39 counties.

Rep Report

H -RTelevisionappointed DAVE RING and GEORGE BABBICK to its Cor- inthiansalesdivisioninChicago. Mr. Ring was formerly sales manager of the radio division of Venard, Torbett & McConnell, and Mr. Bab - Our daily viewers spend hick was with Avery-Knodel, Inc., as an account executive. Inaddition, JOHN LIVOTIwas $1,555,840* for named to the H -R Corinthian sales division in Chicago. He was a media buyer at Young & Rubicam, Inc. CLEANING SUPPLIES. At National Television Sales Tomi Di.E11.1and JACK MOHLER fr./. But you can't reach this market from Detroit, Lansing or Grand Rapids. WWTV/WWUP-TV is the ONLY way.

SOME 17% of Michigan's outstate alone. The only other way to reach these retail business passes you by if you consumers involves 20 radio stations concentrate all your TV dollars where and/or 13 newspapers. your downstate wholesalers are, because Michigan wholesalers need your adver- bothNicepresidents, New York Upstate Michigan consumers can't see tising support to move your products were elected to the representative - or hear Downstate Michigan stations - into our Upstate Michigan homes. Ask board of directors. so they just buy those other products Avery- Knodel about WWTV/ WWUP- KAL LIEBOWITZ joined Metro TN that are advertised up here. TV's intense coverage and our audience's Sales as an account executive. He buying potential. They have the figures WWTV/WWUP-TV reaches the lion's for your industry's products. was previously with H -R Represen- share of buyers in our 39 Upstate Mich- tatives,Inc. Metro TV Sales also *Statisticsonconsumer expenditures used by igan counties. Our DAILY viewing permission of National Industrial Conference named ALAN FRIsCHER toitssales homes - 104,000 of them - spend Board, whose study "Expenditure Patterns of staff. He was formerly a buyer at the American Family," sponsored by Life Mag- $1,555,840 per year on cleaning supplies azine, was based on U.S. Dept. of Labor Survey. Ogilvy & Mather, Inc. MICHAEL ELLIOT joined the sales ,.049 Ra/10os4 staff of Katz Agency, Inc. He was

RADIO a General Foods buyer at Benton & Wm KALAMAZOO -RATTLE CRICK Bowles, Inc., before his appointment. MIL{ GRAND RAPIDS WWTV/WWUP-TV SLIM GRAND RAPIDS -KALAMAZOO Ww1Y.F111 CADILLAC The rep firm also named WILLIAM CADILLAC TRAVERSE CITY SAULT STE. MARIE TELEVISION 04410111 9 4144/44111I o C. HA!GHT JR. to its sales staff in St. SKID -TV GRAND RAPIDS -KALAMAZOO AMMO. 1640' &Al. *MINNA 1114 A A. T. MKT-/ c.NLgcJARALtuv.p sisTr CITY OS ASK ARC Louis. He was with Leo Burnett in MARIE all

AvetyKnedlel, lee.,dr.i. Mex.& top "1'7.V:1C-41%11V?ISLAND. NEB. Chicago.

78 Television Age, December 5, 11 it

When you combine the three John Walton television station markets, the net weekly circulation of over 340,000 homes is equiv- alent to that of Denver, Colorado. Only the John Walton stations deliver the entire Southwest Texas area with ABC and color programming in each of the three markets.

Ine Ownership-One Network One Buy KVII-TV KELP -TV KVKM-TV Amarillo El Paso Monahans/OdessaMlidland 129,500 net 112,100 net 98,800 n(q weekly circulation weekly circulation .%(.(kly

JarffTHE JOHN WAL TON STATIONS KVII-TV KELP -TV KVKM-TV erving Amarillo, El Paso, Monahans/Odessa/Midland Texas Texas Texas

Radio: KVOD, Albuquerque, N. M.; KFIF, Tucson, Arizona; KELP, El Paso, Texas; KVKM, Monahans, Texas Represented Nationally by: Jack Masla & Company, Inc., 575 Madison Avenue, New York, N. Y. (212) PL 2.6450 M levision Age, December .5, 1960 Liggett & Myers Tobacco (.1. Walter Thompson Co., N.Y After testing in seven markets, CHESTERFIELD MENTHOL cigare have gone national. Spot activityw* follow newspaper ads and supplemen a heavy network schedule. The spot campaign will start either late Decem or the early part of January in maj markets. Ethel Melcher isthe buy Menley & James Labs ( Foote, Cone & Belding, Inc., N December 11 is the start date for acti on CONTAC. The six -week ID campaign will break in 28 markets. T commercials will'be slotted in primet Sally Crawford isthe buyer. Minute Maid Co. (Marschalk Co., Inc., N.Y.) A one -week push for HI -C breaks at issue date in 35 markets. Minutes are being slotted in daytime to reach women. 1'era Barta is the contact. Rexall Drug Co. (BBDO, Los Angeles) A campaign for REXALL DRUGS in markets will begin on January 13, 14 a 15, depending on the market. Minutes will be used, half in day and half in fringe tine periods. Bob Penninger is the contact. Ronson Corp. (McCann-Erickson, Inc., N.Y .1 A pre -Christmas campaign for three Ronson products, the COMET pocket lighter, the table lighter and the Buta candle-, begins at issue date. The 10 ma campaign will continue until Decenibe COUNTO N KCA/Ft 23, using early and late fringe minutes. Annette Mendola is the contact. Spangler Candy Co. F1ACTION (Howard Swink Advertising, Marion, 0.) ;AC FRAN/1E1\1TO February 5 is the start date for activi STOCKTON on this company's DUM DUM CALIFORNIA LOLLYPOPS. The minute spots will h shown in eight markets for a total of eight weeks, in two separate flights. Ki naturally, are the target. James McNold is the contact. Standard Brands, Inc. Pump new life into your Western sales. Whether youare (Ted Bates & Co.. Inc., N.Y.) selling gasoline, golf clubs or groceries, you really get going A new dessert. ROYAL SHAKE -A PUDD'N, is being tested in a few mark in the $4.64 billion Stockton -Sacramento market with tele- The spots are aimed at kids. Mike Moo vision station KOVR. This is the station with the combina- is the buyer. tion of vitality in local programing and high -rated ABC Sunkist Growers, Inc. shows . .. awinning combination in one of America's fast- (Foote, Cone & Belding, Inc.. est growing markets. Angeles) Data Source. Sales Management's 1966 Copyrighted Survey An eight -week campaign for SUNKIST (Effective Buying Income) NAVEL ORANGES will be launched on January 15 in 50 markets. Kids and women are the targets for the 60's spot KOVR Larry Witter is the buyer. Waterman -Bic Pen Corp. McCLATCHY BROADCASTING (Ted Bates & Co., Inc., N.Y.) Beginning January 14. this company BASIC ABC AFFILIATE REPRESENTED NATIONALLY BY THE KATZ AGENCY, INC. will launch a multi -million dollar ad

8(1 Television Age, December 5, 1 paign. featuring heavy network and schedules. The spot campaign will h into 300 markets during the year. first quarter campaign will continue f( 16 weeks, featuring the company's b point pens. JimBloom is the buyer. ]'.stern Publishing Co. IA. korchnoy, Inc., ,N. .1' .) ampaign for GOLDEN MAGAZINES break in approximately five major kets beginning in January. The rpaign of minutes, to increase fcrintions, will last for four weeks. Ed ner is the contact.

Agency .1 ppoint in ent s

luo \ %LI)L.ENI tII.I T was elected a ,ice president,.1 Grey Advertising. Inc. An accountsupervisor.he's lmen with the agency since 1963. Ogilvy & Mather.Inc.named ill,II %EL TEMARF.S a vice president. Ile has been with the agency since 1956. first as a media research a,,i-t ant and most recently a- an a--..'i.ii, researchdirector. THOMAS K. MYERS. marketing director of Norman. Craig & Kummel. Inc.. was electedavicepresident. Ile was previously a product man. ager with General Foods Corp. The :igency'sBritishsubsidiary. Craw-. Norman.Craig & KummelLtd.. named WALTER W. BREGM AN a joint managing director and a senior vice president of the parent company. w. null um o'NEIL and RAYm(iNo it nin JR.. were appointed vice presidents of Campbell -Ewald Co. Boil. GO FIRST CLASS are account executives. TedBates & Co.,Inc..named 1 T \I IrS H.0.N1.11.and STANLEY s. re,. N senior %ice presidents of lie .-emi. Mr. O'Neilisgroup bead WITH KIIVI.J "TV tmI amtinental Baking Co_ bread lit i-ion. and Mr. Hoganis,group head of the cakes and foods group. 'Flue agency also named EDWARD I. FRESNO .CALIFORNI mono: and 30EL M. SEGAL vice presidents. Mr. Moore was named as -t -:- ant vice president in charge of media service -operationsin'65andMr. Segal is a tv account supervisor. Add up the reasons for the quality programing of KMJ-TV: MICH AEL BLUMENFELD and 3011' W. J. NIrCROSKY were elected %ice - first class skills with work, first class equipment, local news presidents of Benton & Bowles, Inc. coverage in depth, and high rated NBC network shows. Both men are account supervisors. KMJ-TV delivers the audience you want in the nation's Marschalk -Co., Inc..promoted AUSTIN D'ALTON 10 senior vice presi- Number One agricultural income county. dent and JAMES COLE. ROBERT CAR Data Source: SRDS, June, 1966 GILL and ROGER LET ISSOHN to vice presidents. Mr. D'Alton is an account supervisor and management service director in New York; Mr. Cole i KMJ-TV creativedirectorintheagency's Atlanta office, and Mr. Levinsohn i- McCLATCHY BROADCASTING a senior copywriter. BASIC NBC AFFILIATE REPRESENTED NATIONALLY BY THE KATZ AGENCY, INC

Ievision Age, December.5, /966 81 Cooked Commercials!

During the years, we figure we have cooked 6,894 commercials for one sponsor alone- A & P Supermarkets-and hundreds more for many different sponsors!

Live commercials have always been a

specialty at WMAR-TV . . . whether it means foods specially cooked in our food

preparation center . . . or automobiles driven

right into our studio . . . or a difficult

beer "pour" . . . in true fidelity color or black and white, live or on video tape.

Commercial production experience, plus unmatched facilities, is another reason why WMAR-TV produces better results for you in this important market.

No Wonder... In Maryland Most People Watch COLOR -FULL WMAR -TV 0 CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE,MD. 21212 Represented Nationally by THE KATZ AGENCY, INC.

1 >,9,11* -4)

TelevisionAge,December 5,1 real Facilities (Continued front page 47) Market Film Live Tape Colorado Springs-Pueblo KKTV 10. No rkei Film Live Tape de, Mont. Columbia, Mo. KOMU-TV No No XLF-TV No No Dec. '66 lillae-Traverse City Columbia, S.C. wry ? .A ', WIS-TV 1.0 Early '67 mo WOLO-TV Mar.'67 No No ae Girardeau -Paducah -Ila rrklatarg WNOK-TV Y. No No PIST% lo ? I IPSO TV lo 1967 ? Columbus, Ga. WRBL-TV Po Apr. '67 xot -bondale, Ill. WTVM v Feb.'67 W ,S1r-T% 1%8 1S6) 1;68 Columbus, Miss. +shad, N.M. WCBI-TV No No 9 .AVE-TV No No No Columbus, Ohio tar Rapids-Waterloo WENS -TV P ? lo

:CRG-TV ? 1.0 WLWC 10 10° Ye' :WWL-TV 10' ? Po WTVN-TV Jo° ? ? FMT-TV Io Feb. '67 V WOSU-TV Jan. '68 No Jan. -68 Corpus Christi, Tex. ampaign-Decatur-Springfield Kin -TV so UND TV Jan.'67 Jan.'67 KRIS -TV VCIA to Dec. '66 sor KZTV MCS-TV 1970 1970 FTVP Dallas, Fort Worth KRLD-TV apel Hill, N.C. KTVT SO 10 10 YUNC-TO, No No No WBAP-TV 10. 10. VUNB-TV WFAA-TV Jo° Po° lo KERA-TV No No No arleston, S.C. Nov V' Aug. '67 Feb.'67 Dayton, Ohio VCSG-TV 10 WHIO-TV lo. ? ? NUSN-TV /01 ? 10. WLWD Po Jan.'67 V No ior arleston-Huntington WKEF Jan. '67 WCHS-TV {00 No Sept.'67 Decatur, Ala. NHTN-TV tor 9 W MSL-TV Fall '67 No Mar. '67 VSAZ-TV goo

VCSC-TV No Dec.. '66 Denver, Colo. arlotte, N.C. KBTV SO 101 1.0 "PRIV Ie° Po. KLZ-TV Po° NSOC-TV 10. KOA-TV 1967

6Jan. KRMA-TV '6Jan.7 No ' 7 tow attanooga, Tenn. KWGINI PO WDEF-TV PO No No NRCB-TV P0` Aug.'67 1.0 Des Moines, Iowa NTVC Po' Jan.'67 so" KRNT-TV V J ar. '67 V WHO -TV 10° Fall '67 to' eyenne, W. WOL TV POI Sept.'67 ? KDPS-TV* Late '67 No Late '67 CFBC-TV lo° No vo mago, Ill. Detroit, Mich. 01 Po log WRBMTV to. to lo WJBK-TV WKBD 101 Fall '67 V WBKB 100 Jan.'67 to' to lo WGN-TV 10 IA. 10 WWJ-TV lo los POI lo WMAQ-TV Ps lo So WXYZ-TV May '67 Sept. '68 May '67 WFLD Po Apr.'67 Po' WTVS teo-Redding Duluth-Superior 101 ? ? KHSL-TV 10. ? ? KDAL-TV WIHO-Tv WI Dec. '67 July '67 KRCR TV I.° ? ? WDSE TO ? No ? neinnati, Ohio WDSMTV Jo° V Jan.'67 WCPO-TV /00 9 PO 9 WKRC-TV 10° ? Durham, N.C. WTVD So° tor WLWT 10 Y. P.0 Jan. '67 WCET '68 '69 '67 Durham, N.H. arksburg, W. Va. WEHN-TV 1968 1969 1568 W ROY -TV No No No East Lansing, Mich. 4 -airfield, Pa. WNISB No PSX TV't No No No Eau Claire, Wis. leveland, Ohio WEAU-TV Fall '67 WEWS WJ W -TV tog 840 Elksville, Ind. WKYC-TV to' WEHT-TV soi June '67 adir decision Age, December 5,/966 Market Film Live Tape Market Film Live El Dorado, Ark. Greenville-Asheville-Spartanburg,S.C. KTVE Feb. '67 so, WLOS-TV No WFBC-TV El Paso, Tex. Jan. '67 WSPA-TV KELP -TV Jan. '67 No K ROD -TV so No so' KTSM-TV Greenville-Washington-New Bern, N.C. Fall '67 WITN-TV lo Ensign, Kansas WNBE-TV

WNCT-TV KTVC-TV No No No Sept. '67 Erie, Pa. Hannibal -Quincy KHQA-TV 9 WSEE-TV Nov. '66 No Jan. '67 WGEM-TV Eugene, Ore. KEZI-TV No No Harrisburg-Lancaster-IA.b-Vorls

WG A l..TV KVAL-TV July '67 sof WHP-TV 9 Eureka, Calif. WLYH -TV Apr. '67 KIEM WSBA-TV 9 Mar. '67 fro WTPA-TV KVIQ-TV No Sept. '67 '67 Evansville, Ind. Harrisonburg, Va. WSVA-TV Dec. '66 WEHT-TV 1969 No WFI E -TV Sot WT% W Nov. '66 Hartford -New Haven

WHNB-TV 9

Fargo-Valley City W N HC -TV

WTIC-TV too WDAY-TV No WEDH-TV* KTHI-TV 1967 No Dec. '66 Feb. '67 No 9 KXJB TV 9 KFME5 Jan. '68 No Feb. '67 Hastings, Neb. KH AS -TV Jan. '67 No Florence, Ala. WOWL-TV '70 No No Hattiesburg -Laurel

WDAM-TV Mar. '67 Florence, S.C. WBTW Feb. '67 Helena, Mt. KBLI -TV No Fort Dodge, Iowa No KQTV Feb. '67 sow No Hershey, Pa. WITF-TV* '68 '68 Fort Pierce, Fla. WTVX-TY Late '67 No No High Point, N. C. Fort Smith, Ark. WGHP-TV lo Mar. '67 KFSk -TV Jan. '68 No Sept. '67 Honolulu, Hawaii Fort Wayne, Ind. KGMB-TV 9 WANETV Jan. '67 K HON -TV No KHVH-TV WKJC TV tor 1967 toy WPTA Y.° Mid '67 Houston, Tex. Fresno, Calif. K HOU-TV So 9 KFRE-TV Sow No No KPRC-TV 100 KJEO-TV No No KTRKTV 10° Jan. '67 K MJ -TV 5.0 K UHT* June '67 No Gainesville, Fla. Huntington, W. Va. WUFT* No No No WHTN-TV Aug. '67 Glendive, Mont. Huntsville, Ala. KXGN-TV No No No WAAYTV tor No Grand Junction, Colo. Idaho Falls, Ida. KREX-TV No No No K14 -TV sow No Grand Rapids-Kalamazoo KIFI-TV tow No

WKZO-TV ?

WOOD -TV Early '67 low Indianapolis, Intl.

wzzm -iv 1968 to' W HIM TV WISH -TV 50 Great Falls, Mont. WLWI Jan. '67 9 KERB No No WTTV Green Bay, Wis. Jackson, Miss. WBAY-TV V low WLBT Spring '67 WFRV WJ TV Apr. '67 WLUK-TV Fall '67 Sow Jacksonville, Fla. Greensboro-Winston-Salem-High Point, N.C. W FGA -TV soo

WFMY-TV D('.'66 WJ CT '70 '70

WGHP TV ? WJ XT WSJS-TV 9 ? ? W.I KS -TV Mar. '67

84 Telcrision Age, December 5, WNEW-TVgoesC with ColorTran

The Sonny Fox Wonderama show being televisedin color in WNEW-TV's Studio 5.

To meet the increasing demand for live color programming, WNEW-TV, Metromedia's New York City outlet, is converting its entire studio production facilities to color. ColorTran tungsten -halogen ("quartz") lighting is being used because it offers constant intensity, constant color temperature ... and provides high intensity illumination in compact fixtures with low amperage requirements. Solid-state dim- ming controls are an integral part of the complete ColorTran lighting system being installed by WNEW-TV.

Inquiries will receive prompt attention.

Walter R. Wright, Electrician (Local 1, IATSE), shown at WNEW's ColorTran Dimmer Control A® Console. Standing from left -to -right are William Kelly, WNEW-TV Chief Engineer; Joseph N. Tawil of ColorTran and Carl Gaiti, WNEW-TV 11 Lighting Director. AITan.11141:11151111ES ANC,. 16114A111 (213) 843-1200 1015 Chestnut Street, Burbank, California 91502 B6 A BERKEY PHOTO COMPANY

lierision .1ge, December5, P166 85 Is thereaswing toNorethi

Just ask thesebusypeo Better yet, askt

fr.:ill:lurk of N. V. Phtlip:,' Gluellampeelfaloocl.crl of th, No!,ellonds for Scenes from North American Philips Company. Inc., Studio Equipment Division manufacturing facility. Mt. Vernon, IN Ntube Plumbicon*color cameras'

610 build them. tople whoarebuying them.

Here's a partial list of stations now using the Norelco cameras. Ask them -at our expense-why they chose Two major networks and dozens of stations now use Norelco 3 -tube Norelco cameras. Call or write us. If color cameras. Over a hundred of these "new generation" cameras are you're in the market for a new color on the air today. And, just to keep up with orders, we've had to triple camera,we'll pay for your trip to one production personnel and quadruple the number of our factory of these stations, subject of course test stations in less than a year. to availability of their technical personnel to show and tell you the rea- Why the swing to Norelco 3 -tube cameras? The big reason is sons for their choice. superior performance through state-of-the-art innovations. Item: A STATION LOCATION EAST sharper picture in both color and monochrome than with any 4 -tube WNHC-TV New Haven, Conn. camera; Norelco's "contours out of green" system for both vertical WNEW-TV New York REEVES SOUND New York and horizontal aperture correction provides that. Item: Lower noise, STUDIOS more detail in dark or shadowed areas with Norelco's superior SPORTS NETWORK Rutherford. N.J. gamma circuitry. Item: No lag because our beam split system is highly SOUTH WAGA-TV Atlanta, Ga. efficient; also, the light is split 3 ways, not 4. Item: Maximum stability WJBF.TV Augusta, Ga. and reliability because the Norelco 3 -tube camera is inherently WCYB-TV Bristol, Va./Tenn. simpler (which also means fewer controls, less set-up time). WKRG-TV Mobile, Ala. WSPA-TV Spartanburg. S.C. WBTV (Remote Unit) Charlotte, N.C. Briefly, that's why they're swinging to the Norelco camera. For MIDWEST technical details, call our sales representative, Visual Electronics. WFIE.TV Evansville, Ind. WFRV-TV Green Bay, Wisc. Or call us. Be a swinger. WISH.TV Indianapolis. Ind. STUDIO EQUIPMENT WEST KABC.TV Los Angeles, Cal. Noreko' DIVISION KTTV Los Angeles, Cal. KXTV Sacramento, Cal. NORTH AMERICAN PHILIPS COMPANY, INC. 900SouthCol,mbuyAve,ueMUUnt NI,AI 10550 Market Film Lt'e Tape Market Film Jefferson City, Mo. Los Angeles Continued I KRCG-TV N.. Dee. '66 KHJ-TV K NXT Joh ti..low 11 -Altoona K NBC NUR, -TV sso 9 KTLA WJ A( -1v soo so so KTTV WAR). T% No No Louisville, Jonesboro, Ark. N %V E -T% KAIT-TV No No H VST% r , V% LS.1-1-1 1r .fr Joplin -Pittsburg, Kan. FPK TV' KOAM TV So° 9

KODE-TV July '67 50 Lower Rio Grande Valley -Weslaco,Tex. KGB? 1.0 Kalamazoo, Mich. KRGV-TV

WKZO-TV No 10 Lubbock, Tex. Kansas City, Mo. KCBD-TV so, KC MO -TV $0 K LBK -TV Sof Dec.9'66 K MISC-TV to to. WDAF-TV early '67 Lufkin, Texas KTRE-TV N. Klamath Falls, Ore. \ KOTI-TV No No No Lynchburg, Va. WLV A -TV June'67 Knoxville, Tenn. WATE-TV to early '67 Macon, Ga. WBIB-TV Mar. '67 so, wmAZ -T V WTV K -TV to 9 Madison, Wausau, Wise. LaCrosse, Wis. WISC-TV 601 9 WKOW/WAOt sof No WKBT boy No No so W MTV No Lafayette, Ind. WSAU-TV Apr. '67 No WEAR -TV No No No Manchester N. H. W HUR-TV $0 No late '6701 Lafayette, La. K A TC-T V No No Mankato, Minn. KLFV-TV K ETC -TV Soo No

Lansing, Mich. Marquette, Mich. WILX-TV No Dec. '66 WLUC-TV sof WJIM-TV '68 Mason City, Iowa

Laredo, Texas KGLO-TV KGN s -T% Aug. '67 No Aug. '67 Mayaguez,P. R. Las Vegas, Nev. WORATV No K LAs TV Feb. '67 10 .68 KORK-TV so° 10 Medford,Ore.

KSH 0 -TV No No No KUM Lawton, Oklahoma Memphis, Tenn. WHER)-11 KSWO-TV 10. July '67 AO W M CT Lexington, Ky. WRLC TV V% KNO-T% WKYT-TV spring '67 WLEX-T% /01 Meridian, Miss. Lima, Ohio WTOIZ-TV WIMA-TV No No No Miami, Fla. WCKT Lincoln -Hastings -Kearney, Neb. WLBW-TV KHOL-TV 9 WT% J

KOLN-TV Sept. '67 Little Rock, Ark. Milwaukee, Wis. K ARK -TV Oct. '67 $0 WLSN-TV KTHV ao June '67 a0 WI TI -T V 10. WTS4J -TV Logan, Utah WMV'S-TV A u g . '67 W% TV Apr. '67 xt;su-Tv No No No Minneapolis -St. Paul, Minn. Los Angeles, Calif. KMSP-TV March '67 K ABC-TV SO* Jan. '67 60 ANTP-TV

KM* No Sept. '67 WCCO-TV SOF 10 KLOPTV 9 Soe TCN-TV SO' No

88 TelevisionAge,December 5, A smart bird to know!

any factors enter into the making of an experience, unrivaled know-how ...and. fficient film processing laboratory - the very finest quality. If you haven't met

Mlle represents over 50 years of solid this bird, be wise . . . cultivate him.

LABORATORIES, INC,

1W YORK: 105 EAST 106th STREET, TRatalgar 61120 HOLLYWOOD: 6823 SANTA MONICA BOULEVARD, H011ywood 9.5981 Market Film Live Tape Market Film Lave Tape Minot, N. D. Ogden, Utah KXMC-TV No No No KOET No KMOT TV Jan.'68 No No No No Missoula, Mont. Oklahoma City, Okla. KOCO-TV KCVO -TV No No

KWTV

Mar. '67 Mitchell, S.D. WKY TV KETA KORN-TV No Sprin,g '67 Spring '68 No No KOKH-TV Spring 67 No No No Mobile, Ala. -Pensacola, Flu. WALATV Omaha, Neb.

leg KETV WKIIC-TV

le KMTV

1.0 WOW -TV Moline, Ill. ?

WQAD-TV No No Orlando -Daytona Beach, Fla. Monroe, La. -El Dorado, Ark. WDBO-TV

No KNOE-TV WESHTV l/ ? WFTV ?

Feb.'67 Montgomery, Ala. WCOV-TV

Orono, Me.

WSFA TV Jan. '67 WMEB-TV WRAB-TV July'68 July '69 July'68 No No No WMEM, WMED

Moscow, Ida. r. Ottumwa, Iowa KUID-TV No No No KTVO-TV No No Nashville, Tenn. WLAC-TV Palm Beach, Fla. July'67

WSIX-TV weTV

early '67 late '66 WSM-TV

WDCN-TV No No No Panama City, Fla. WJHG-TV Linden, N. J. No No

WNJU-TV Fall '67 Pembina, N. D. New Bern, N. C. KCND-TV No No No WNBE TV Oct. '67 Oct. '67 Oct. '67 Peoria, Ill. WEEK -TV New Britain, Conn. Dec. '66

WMBDTV WHNB-TV too Fall '67 March '67 WIRL-TV 7 New Orleans, La. WDSU-TV Philadelphia, Pu. vi WVUE KYW-TV Mar. '67 ro' WWL-TV WCAU-TV $00

WFILTV KPLC-TV No No WYES.TV No WIBF-TV Jane No No WKBS

WPHL TV New York, N.Y. WHYY-TV Sept. '67

WABC-TV

WCBS-TV

WNBC-TV le. Phoenix, Ariz. WNEW-TV KAET-TV Sept. '67 a Sept. '68 Sept. '67

WNJU-T% KOOL-TV ? ?

WOR-TV KPHO-TV

WPIX KTAR-TV

/0. WNDT I /ee.'bo KTVK J une '67 Sept. '67 Juni. '67 Norfolk, Va. Pittsburgh, Kan.

WTAR-TV KOAM-1V 10.

WAVY -TV

WVEC-TV ? ? Pittsburgh, Pa. WHRO TV No No No KDKA-TV Jan.'67 -- WIIC-TV

North Augusta, S. C. WTAE

WRDW-TV Dec. '66 Dec. '66 WQED June'68 June'68 June'68

N. Platte, N. B. Plattsburgh, N. Y. KNOP-TV No No No WPTZ TV No No

Oak Hill, W. Va. Port Arthur, Texas WOAY-TV '67 '67 '67 KPAC-TV Mar. '67 Odessa -Midland, Tex. KMID-TV Portland, Me. WCSH-TV KOSA-TV

WGAN-TV '67 KVKM-TV

WMTW-TV No

90 Television Age, December 5, 1 arket Film Live Tape Market Live ,rtland, Ore. St. Louis, Mo. KATU So° July '67 July '67 K PLR -TV Sept. '67 9 KCW-TV lo° so° 10° K MOX-TV KOIN-TV V Nov. '66 K SD -TV to° 9 KPTV 10° K TVI Feb. '67 resque Isle, Me. St. Paul, Minn. WAC NI -TV No No No KTCA-TV*,

KTCI-TV* Feb. '67 rovidence, R. I. KSTP-TV 50 to° WJ 4R -TV 50 sof 50 9 9 9 St. Petcrsberg, Fla. WPRO-TV 9 WLC li-TV Nov. '66 WTEV 50 WSUN-TV No No No

rovo, Utah Saginaw, Mich. tovt--11.9 No No No KNX-TV late '67 No No uad City, Ill. 9 Salinas, Calif. WHBF-TV 9 KSBW TV too No No WOC-TV lo° lo° 9 9 WQ AD -TV Salisbury, Md. uincy, Ill. WBOC-TV soo Sept.'67 Sept.'67 KHQA-TV No WCEM-TV lo° '68 too Salt Lake City, Utah

KCPXTV Jan. '67 50 aleigh-Durham, N. Car. KSL-TV KUTV to° Dec. '66 WRAL TV No 50 9 KUED0 to° No WTVD 50 apid City, S. D. San Angelo, Texas KCTV No No No KRSD-TV No No No KOT 4 -TV Sept'67 No fro San Antonio, Texas

KENS-TV Jan. '67 edding, Colo. 9 KONG -TV KRCR-T4 50 No

WOAI-TV Mat. '67 50 Ano, Nev. KCRL No No San Diego Dee. '66 5.° KOLO-TV 5 May '67 50 KFMR-TV 50 KOCO TV 50 .1:111. .67 9 XF.TV 50 1.0 ichmond, Va. WItV 1 -TV 50 early '67 San Francisco, Calif. WIA It 50 early '68 to° KCO-TV 50 XEX-TV No No KPIX Jan. '67 KRON-TV Apr. '67 Apr. '67 oanoke-Lynchburg, Va. KTVU 9 9

WDRJ TV early '67 50 KQED0 Feb. '67 Jan. '68 Feb. '67 R1.\ \ 11 9 KPIX Jan. '67 50

k1 I I \ Jan. '67 °cheater, N. Y. San Jose, Calif. K NTV No Sept. '67 Iv EC. -TV 9 9 KTEH-TV* No No No 110KII-TV 9

IVII0C TV May '67 Jan. '67 San Juan, P.R. :ock ford, Ill. W 4PA -TV 50 Mar. '67 DEC. '66 M IMO No No No 111;1 \ -TV Dec. '66 5.0 9

WELE 10° 50 Santa Barbara, Calif.

KEYT '67.'68 No lock Island, Ill. WIII1F-TV Fall '67 soo Santa Maria, Calif. K CO Y -TV No No No loswell, N. Mex. KSWS-TV Dec. '66 Dec..66 Kartt-T1 50 No Savannah, Ga. WS JOT -TV No 50 WTOC TV No 50 acramento-Stock ton, Calif. Kt It 1-1-1 10 Schenectady, N.Y. KOVII 50 Jan. 67 WMIIT8 Dec. '67 No KVIE* No No K XTV too Seattle -Tacoma, Wash.

KI NC -TV Jan. '67 aginaw-Bay City -Flint, Mich. KIRO-TV too

WJRT-TV Sept.'67 Sept. '67 KOMO-TV to' too ko° WNF.M-TV No KPEC-TV* io '68 '68 KTNT-TV to° so° too t. Joseph, Mo. KIPS* '70 '68 KFEQ-TV 9 9 KTVW-TV '67 '67

elevision Age, December 5, 1966 91

This season G -E color -film cameras will take you fishing with KCMO-TV's Harold Ensley.

Meredith Broadcasting stations own eight General Electric 4-V film cameras.

Wherever Harold Ensley, noted outdoor sportsman -commentator, goes to catch the big ones, KCMO-TV viewers in Metropolitan Kansas City watch his fascinating excursions with G -E PE -240 color -film cameras. And viewers of other Meredith stations in Omaha, Phoenix and Syracuse will enjoy equally exciting color films telecast with PE -240's. These second -generation, 4-vidicon, transistorized film cameras give a consistently sharp picture. Whether in color or black and white, they reproduce every ripple on the lake and every strike at the lure. Color fidelity is one of the primary reasons why General Electric PE -240's are television's most widely accepted color -film cameras.They're on the air for four of the five U.S. and Canadian networks, and many group ownerships plus numerous other stations all across the country. But see for yourself.This fall watch Harold Ensley catch his limit. General Electric, Visual Communication Products Department, Electronics Park,

Syracuse, New York 13201. 38

GENERAL ELECTRIC Market Live Tape Markel Slircvtport, La. Film Live Taj KSLA TV Tallahassee, Jan. '67 10° WTSU-TV* KT AL -TV Spring '67 No WTV KTDS TV AO' 9 Jan.'67 Tampa -St. Petersburg, Fla. Sioux City, Iowa weLii-Tv KTIV-TV No WILY -TV 9 WTVT 1.0 WEDU* Sioux Falls, S.D. 1 /1.c. '66 De c. '69 Dec.Nc KELC -TV A. Terre Haute. Incl. KS00-TV WTIII-TV No South Bend -Elkhart, Ind. IVT WO V 9 DUTA 1. '67 67 The polls, W,onting

\% i0 TV KI%1111-1% No No No No %%S,1% -TV 10. No Toledo, Ohio W OL-TV Spartanburg, S. C. 11,1'%1% .1'0TV 1.01 9 ter 0110 -TV 10. Jan -'67 Spokane, Wash. K IIQ-TV Topeka, Kan. KREMTV sof KXLY-TV 'Tucson, Ariz.

MA' N TV '68 Jan.' Springfield, Illinois K VOA -TV 10. '67 WICS TV NO No KOI.D-TV 9 Springfield-llolyoke, Mass. Tulsa, Okla. 1.0 11Yri-TV 10° 1,01 hoo K T1 1.-1V Feb. '67 Springfield, Mo. 10. 1.0 K 0 ED TV* k IS -TV Spring '67 Spring '68 Sept. '67 Spring KIT% Tupelo, Miss. Syracuse, N. Y. TI% V No No No V V I/ Tuscaloosa, Ala. lCft'T-TV %%%1, i% V '67 1.0 No No %%.-II; I% 1.11 Feb.'67 sov Twin Falls, Ida. %%4 \ i%* tor No No KMIT 1. '68

Frank Sinatra

Dean Martin

Angie Dickinson

One of the bigones in Lo.o from WARNER BROS

94 Telerision Age, December 5, 1966 I

FILMEX EAST: 300 East 46th Street, New York, New York

I Ni ,1ge. Decent her 5. 1%6 95 Market Film Live Tape Market Film Live Tape Tyler, Texas Wichita, Kan. K LTV ,68 '69 68 KAKE-TV V 10* V KARDTV 10° V 10* University Center, Mich. KTVII to° gov WUCM-TV* '70 '70 '70 Utica, N. Y. Wichita Falls, Tex. K AUZ-TV WKTV

July'67 July'67 KFDX-TV ao, Waco -Temple -Bryan, Tex. Wilmington, N. C. KCEN -TV ...... - .... K WTX-TV - 1,0 No tor WECT V No vo Washington, D. C. Wildwood, N. J. WMAL-TV 1.0 Po V WCMC-TV No No WRC-TV V los V WTOP-TV V Io* V Wilkes Barre -Scranton, Pa. WTTG 10 V 0. WBRE-TV V V lo* WETA-TV* 1101 Sept. '67 goe' WDAU-TV ? ? ? Washington, N.C. WNEP.TV V ? ?

WITN TV late '67 Winston-Salem, N.C. Waterbury, Conn. WSJS -TV 101 lOg 10° WATR-TV No No No Yakima, Wash. KI MA -TV V ? ? Waterloo, Iowa KNDO-TV V No No KWWL-TV tos Dec. '66 York, Pa. Watertown, N. Y. WSBATV vg No No

WWN Y -TV No Youngstown, Ohio Weslaco, Texas WFMJ-TV ? ? ? KRGV-TV No No WKBNTV lo* 9 ( WYTV rot No No West Palm Beach, Fla. 9 WEAT-TV 9 Yuma, Ariz. WPTV KIVA No No No KBLU-TV No No No Wheeling-Stubenville

WSTV- TV Jan. '67 Zanesville. Ohio WTRFTV WHLZ-TV No No No

We proudly announce it in BLACK and WHITE ALL COLOR WTRF-TV Wheeling, West Virginia Wheeling - Steubenville Market

WTRF-TV colorcasting live, film, tape, slides and network. National Rep: BLAIR Television.

96 Television Age, December 5,1 If your spots don't show up on our air in color, it's because you planned them in black and white. In Pittsburgh, TAKE TAE. Take total color, too.

111THENTII 4 BA5IC AE3C REPRESENTED BY KATZ

devision Age, December 5, 1966 97 Color(Continued from page 35) KSTP-TV's 'Best Seller' color scene is extensive, but another Somewhere, maybe-like in Outer Mongolia-thereprobably is some- indication of color's speed-up on de one who doubts that color television is here to stay. But in thiscountry, local level is the increased amount of if there isn't enough evidence of increasingset sales, increasing pro- tint programming offered by even the gramming, increasing equipment sales, increasingcommercials shot in veteran stations in the field. WFGA-TV color, and so on-how about the fact thatKSTP-TV Minneapolis -St. Paul Jacksonville, Fla., has been full color has distributed in less thana year's time 6,300 copies of a brochui since 1957, and currently colorcast- entitled Color Tv-How to Use It Most Effectively,Most Efficiently. from 6 a.m. through 1 a.m. the next The booklet, put together by Bill Davey, advertising-promotion mana- day, seven days a week, excepting ger, and art director Chan Carlton, details what KSTP-TV has learned only about five hours of black -and- since it first began colorcasting in 1954. An initialrun of 3,500 copies white syndicated product.In Cin- was mailed to advertisers, agencies and stations last summer-and then cinnati, WLW-T also began live color - the orders started coming in. More than 100 agenciesin this country, casts in 1957 and shortly was airing plus Australia, Canada and England, asked for copies. Asecond press 16 hours a week; today the station run was needed, and the supply has dwindled again. offers 33 hours of live color a week. One firm which put the brochure into immediateuse was the Ray plus almost 17 hours of film and tape Jenkins agency in Minneapolis. Faced with the problem of designinga color.KTTV Los Angeles airs 50 new label for client Jacob Ries Bottling Co., the agency employedsome hours live and via tape, and 121/2 of Mr. Carlton's color suggestions-and then calledon the station to put hours of color film each week. And the new label designs on closed-circuit tvso the client could see how WGN-TV Chicago, which went on the they'd look "on the air." (The client approved the agency's work.) air in 1958 with 400 hours of color over the season, is up to 3.300 hours can be had at "approximately a five - the this year and plans a total of 4.200 same at KARD-TV Wichi per -cent discount." KMBC-TV Kansas andKTVTFortWorth. WDS111- hours of color-live.film, tape- City. which is doing all local com- next year. Duluth-Superior said 80 per cent mercials in color. charges a $60 min- the local accounts were now in cold Few Extra Charges imum and $15 a quarter-hour for and the majorit%of other statio studio time. listed anywhere from ahalf-doz Of the 124 stations now doing local From theresponsetoquestion- clientstoWAIF Augusta's "aho livecolor - the number of hours naires sent out by TELEVISION AGE, 100" and,inthe words of WM ranges from the statements of KHQ-TV it appears that the existence of a spe- Memphis. "too many to name." Mr Spokane and WGAL-TV Lancaster that cial color charge does little to dis- stations which reported no local a that now do all local live program- suade local clients from making their counts for which they were makin ming in color (and alllocal film. commercials in color. WFLA-TV colorcommercialswereis \ II (:- too)to "zero" hours for some sta- Tampa submitted the names of 45 New Haven -Hartford. %% NI o.. tions where the color cameras just advertisers for whom it "most fre- Washington and 1VNE1 -IA \t.for arrived-only 18 stations indicated quently" tapes color announcements. but the last outlet was quick to po they had any kind of "special" charge WAVE -TV Louisville listed 30-includ- out that whileitwasn't product for color.Inthe majority of in- ing three department stores and two color commercials. "nearly all co stances, the charge is for use of facili- furriers-for whom it makes tapes. mercials aired are in color." ties-and not for running the com- plus "many others" who use slides Only 18 stations with live col mercial. Some details: and live announcements. KMTV Oma- equipment noted that they were usi KNOE-TV Monroe, La., charges a ha submitted a list of 13 advertisers itfor 10 hours or less of progra fiat $25 extra for making a color who use live commercials. for which ming weekly, and six of these we commercial "either live or VTR;" thereisno extra charge. and 13 atthe 10 -hour mark. or exceedi WFLA-TV Tampa charges $25 for a others using tape. for which there is iton some weeks. Asked tosta 15 -minute color session, $50 for 30 a production charge. whichlocaladvertisers had col minutes and $75 for 60 minutes. and Betterthanone-thirdofthe announcementsproduced. WLW also charges for dubbing and dupli- stations doing livelocal colorre- Columbus listed 85 names. wcov- cation; KBOI-TV Boise says video-tape ported they programmed between 10 Montgomery submitted 62 nun charges for color are approximately and 20 hours weekly. The lists of KXTV Sacramento listed 35 before ti doublethoseofblack -and -white; advertisers using color commercials ing.while othersnoted anywhe WAVE -TV Louisville says costs of live produced at the stations included all from a half -dozen to a dozen. WJX or tape production are 50 per cent the typical local clients-car dealers. TV Jacksonville indicated how co over black -and -white; WJBK-TV De- grocers.banks,departmentstores, pletelv color can take over when troit says the cost of color is 40 per and so on. KCMO-TV Kansas City re- parenthetically added that as of ne cent over black -and -white; WHEN -TV ported that 100 per cent of its tape January 1 "we will no longer ha% Syracuse notes in its color rate card andlive commercials were being black -and -white facilities in our stu- that black -and -white announcements done in color, and the situation was dios, but will have completely con

98 Television Age, December 5, I The next timethe "Murl DeusingSafari" takes you to aforeign land

ariszmulv ...remember where it got itsstart! In 1963, Murl Deusing came to us with anidea for a travel -adventure series ... weekly safaris to unusual, exciting places aroundthe world. We liked it immediately . . . and so did our viewers. It really wasn't much of a gamble on ourpart. Murl has long been recognized as one of the world's leadingadventurer -photographers . . film credits in four Oscar -winning contributor to many "Zoo Parade" shows. Inaddition, Murl is known . Walt Disney films . . for his previous work as Curator for theMilwaukee Public Museum and the St. Louis Natural History Museum. Today the "Murl DeusingSafari" is seen, in color, in major cities across the nation. We're proud one of our localproducts has gained such wide acceptance. Local programming has always been oneof our strong points. We've found it's a great way to build viewer loyalty. In all, we produce morethan 30 local color programs. It's another reason why WTMJ-TV is consistently first in the eyesof Milwaukee viewers' . . . and advertisers. '9 a m - 12 Mid . Mon -Sun : A. C Nielsen Co. Oct . Nov., 1965. Jan.. Feb. & June. 1966: American Research Bureau. June. Oct.. Nov.. 1965. Jan & Mar.. 1966. MILWAUKEE RESPONDS TO COLORFUL

THE MILWAUKEE JOURNAL STATION NBC in Milwaukee

Represented by HARRINGTON, RIGHTER & PARSONS - New York Chicago San Francisco Atlanta Boston St. Louis Los Angeles kri.sion Age, December 5,190 99 verted to new color equipment." but not live,25said they had a others to whom color is impo Perhaps becauseitisso much "special" charge for making color are readily apparent. In some more expensive, the live color equip- 4 commercials. As with the live -color stances, stationsrelate,the "co ment appears to be getting more use outlets, the chargewas for produc- fashion show" concept is beingit, than the color film islands at the station, and not for puttinga commer- effectively tobringadepartto f,. tion level. At least, this seems to be cial on the air.WHTN-TVHuntington, storeontotv, and thetraditioi true insofar as programming is con- W. Va., asks$3for a black -and- anti-tvattitude that "clothes do cerned, although the film equipment white slide, $5 for a color slide, $10 look good in black -and -white"isI is probably used much more to run forablack -and -white one -minute ing beaten down almost dailyson commercials. As evidence of thesup- video-tape, $15 for a color tape,etc. where. position, 107 stations out of 179 re- ivinw-Tv Topeka gets$30 for 100 There is one more facettoi porting they were airing local film feet of black -and -white silent 16mm color explosionto be noted. color(only) broadcast suchpro- film, $60 for color.KIEMEureka, istheterrifficshot -in -the -arm grams 10 hours a week or less. An- Cal., charges 50 per centmore for color has given to uhf outlets. other52 showed local film in color colorproductionthanblack -and - with the passage of the all-channt 10-20hours a week, and 11 stations white, whileWVTVMilwaukee gets receiver bill twoyearsago, the mo offered20.30hours a week. $20more, andKOOK -TVBillings gets ardent devotees of uhf programmir The foregoing figures, of course, $15 more. figured it would be almosta dee& are only for those stations which did before enough receiverswith not claim to be doing live color New Clients Come capability would be in U.S. homt locally, and are in addition to film The longlistsofclientsusing to make for profitable operation. A programming carried net- for the localcolor,sentin by dozens of thattime,setsales wererunnin, works. The outlets doing consider- stations,indicates thatthe predic- about 7-8 million a year (black -and able live and tape colorprograms tions are being borne out that color white) while color was selling bel' also program heavily in local color might entice numerousnew adver- the million -a -yearmark.Todi film as a rule. tisers into television. Thenames of whilethefive -million -color -set -.-p Among the 179 stations which re- department stores.fur and fashion year pace is cutting into black -and ported programming local film color, shops.floor -coveringdealersand white sales slightly, enoughnew port able and miniature b -&-wsetsailr being sold to make the color,a almostronrpletel a bonus. GUIDE FOR Rapid Growth Rate SHOOTING COMMERCIALS INEUROPE 1 hat this means isthat the outlets are seeing their prospe AIR SCHEDULE FROM NOVEMBER 1 markets grow about twiceas Departures from Kennedy Airport Direct to Madrid as projected. Also, since the new stations coming on the air di MT WT F S S have old black -and -white equip I B 7:00 7:00 7:00 7:00 7:00 p.m. to amortize over the years, m 18 7:00 7:00 p.m. prepared for color at the start. 1 -stop hind the thinking here, of co was that they might need every TW 8:15 8:15 6:30 8:15 6:30 p.m. vantage possible if they were go TW 8:30 8:30 8:30 8:30 8:30 p.m. up against entrenched vhf com 1 -stop Lion. And if that competition w Connections: via Lisbon on AZ, 18, PA, SR, TP via London on Al, AZ, BA, LY, QF draggingitsheels on color, via Paris on AF, Al, LY, OA, PA was a gain to be made. WEATHER NOVEMBER TO FEBRUARY Color's future? There are ple Madrid (city) 50 -70 'sunny and Warm ofsignsthattheshortagesn Guadorrama (mountains)30°-50°sunny with snow Barcelona(City) 70°-90°sunny and warm plaguingtheequipmentmanuf Barcelona (beach) 80* -90°sunny and warm Malaga (beach) 80°-90°sunny and warm turers and film processors will Lisbon(city) 70°-85°sunny and warm overcome shortly.Inanother PRODUCERS: or threeyears,stations should Estudios Moro Madrid well supplied with cameras, tape Estudios Moro Barcelona Tele-Cine-Moro Lisbon corders, film processors. etc.. and equipment business will ease out Contact: MOVIERECORD, INC. the rush it's now in. The trend, th willbe toward miniaturization 845 Third Ave., New York, N.Y. 10022 PL 1-6233 with the new camera RCA just

IIIII Television Age, December 5,1 d that's the size of a small book. of receivers will continue at 'TapeIt'is Word at WFAA levels for the next five years, The question of whether or not to produce acommercial in color is will be sparked by color port- fast being superseded by the question of whether tofilm or tape it. And , and miniature sets when the able to do their own begins to taper off in the early with 326 stations around the country currently color taping. indications are that film companies may soonbe losing Itis unlikely that the makers eceivers and telecasting equip - ground in the battle not onIN to local clients,but to regional and na- will again be content to let the tional advertisers, too. ;try reach the saturation levels The latest indication of this trend comesfrom WFAA Dallas, which e last decade. made by the Jackson the programming side, there recently prepared 11 master tapes for Jax Beer, be a continuing supply of color Brewing Co. of New Orleans. Four one -minuteand seven 20 -second spots ramming as off -network shows were produced, and 421 copies weremade and distributed to 53 stations me available insyndication. Per- for a major regional tv campaign.

, most dramatic, though, is the their own editing -on - t that color cameras appear to "By using tape, agency officials are able to do on local station management. the -spot." explained Jim Pratt, the station'schief of production and be it's because they're costly and operations. Another asset of taping is built-inspeed. Without having to feeling is that anything costing process film, WFAA wasable to do the set of commercials infour and nuch should be used, or maybe one-half days, shooting six and one-half hours aday. merely the enjoyment of having its Ampex VII - iewplaything-buttheredoes Attributing its success in colorcasting commercials to to be a trend toward doing 2000 high band videotape recorder and anAmpex Editec system, the e locallive programming once station has also done Falstaff Beer and Fritos tapesfor regional use, as color capability is achieved. For well as a large number for local advertisers. viewers. the stations and the in -

Ty, this trend is a good one.

Lassie, a Real Dog

(Some dog!) Friend of millions! Loved by adults-and by children, too! 156 episodes for stripping. And how it attracts sponsors! Nielsen shows 56.2% of audience ore adults. fan1966 Nielsen Audience Composition Book'

DIVISION 01 WRATH ER For top family entertainment Telesynd in your market ask for 375 Park Avenue. New York, N. Y. 10022 212 PLaza 2-3210 "Timmy and Lassie" on -Anted

vision Age, December .5, /966 101 Techniqui. (Continuedfrom 37) wear a base on color tv is that "ears On the subject of lipstick, the have a tendency togo bright red, le face, and the panstik reads, "For women only; men's istoo time- andtheylooksomewhattrans- consuming to use should be covered with the b on the body. In parent,"saysCBS -TV'sCarleton color, too, women shoulduse light otherwise they appear to bewe Winckler, director of quality control lipstick. Select pale lipsticks colored moistrouge, sparingly. Max and training. "The ears look much television system tends to add Factor's Flame isa good color. 1 brighter than the face if they'renot of red." NBC's Lee Baygan rarely used rouge in black -and -white made up. Men have tom ear some (unless the women insistedon it for too, that while darker lipsticks lip color, too-just enoughto make look good in color, they look their morale) because it didn't show. their lips look natural. Withoutit, As to eye shadow, subduedor neutral on the black -and -white screen. their lips look brownor purple." All of the makeup men shades should be used, unlesssome agree ti That there are no hard-and-fast the ideal is "naturalness" and al ...pedal effectis wanted." rules for makeup is evident from the One of the reasons thatmen must plicity, and all try to reproduce NBC memo to affiliates quoted above. ural flesh tones. One of the problems that is

evident in color tv than in black- BILL BURRUD'S BIG6... white is the effect of the intensi of the lights on makeup. Becat! COMBINING the lighting is increased for coli THE WORLD'S casting, faces sometimes look shill But, according to CBS' chief lightirl MOST EXCITING director Sal Bonsignore, "in thevet near future, because of the improv SOUNDS AND ments in camera sensitivity, no mot lighting than is used for black-ant FABULOUS white productionwill be needed. Mr. Bonsignore noted thatnow onl two -and -one-half times the light* SIGHTS IN OVER of a black -and -white production needed, whereasatone time, HALF color system required four tim much. HOURS Lighting is Same OF 500 "The lighting is no different t in black -and -white," says Edward Bertero, NBC's senior project angi neer. "The quantity may be slight- COLOR ly higher, but the mechanics an the THAT CAPTURE FAMILY AUDIENCES! same. You just need more hardware TRUE ADVENTURE HOLIDAY for a higher level of illumination." Strange and daring adventures!Exploring Bill Burrud takes viewers on 39 vicarious vaca- Even the problem of added w king primitive New Guinea; surf riding on 40 foot tions ... Africa, the Far East, Australia, Latin to increase the station's power has waves; clashes in Viet Nam and a host of other America and the Caribbean... all visually ex- adventures provide exciting entertainment for citing with maximum appeal to every member been solved,accordingto N ItC's all families. of the family. lightingandscenicdesignerPhil WANDERLUST TREASURE Hymes. "A station can nowgetthe From the gigantic redwoods of the Sequoia Gold! Silver! Precious jewels! Priceless works new quartz lamps, which give added country to a carnival in Munich...from Tokyo's of art! Treasures that are being hunted today bustling Ginza to Mexico's sleepy Mandinga... in mountains, rivers, seas and cities. All the intensity with the same power. The) Bill Burrud's camera captures the excitement excitement and suspense of 39 treasure hunts also have the added advantage of not and fun of far -away places. in 39 different, fascinating places. weighing any more. Usually, asyou ISLANDS IN THE SUN VAGABOND increase thewatts, the lamps be- Television's Marco Polo takes the viewer from Bill Burrud's camera takes the viewer over the come much heavier. If a station is island paradise to island paradise. An enchant- American continent from Canada through the ing series that fits the mood of everybody who U.S. to Mexico to see fascinating sights and really equipped properly for black - has ever dreamed of "getting away from it all". do fascinating things. and -white production, it would prob ably have to change very little to go Preview Prints Available From... into color." The TELEDYNAMICS Corporation Regardlessofthesimilarityof 729 Seventh Avenue / New York, N.Y. 10019 / Phone: 212-1U 6-6052 lighting principles, there are certain thingsthatstationlightingmen

1(12 Television Age, December 5, 1966 1 1- 1 1.30P Igi:FrDNADY"

WSYR-TV is No.1....mes Delivered in the Syracuse Market: ARB for March, 1966. 11-11:30 P.M. News, Monday thru Friday. *79% More Than Station No. 2

.ata quoted, or derived from Audience Sur- rys,are estimates subjectto sampling and they errors. Advertisers and their agencies *190% More Than Station No.3 rereferredtothecompletesurveyfordetails.

Channel 3 Aff ili 100 K W

SYRACUSE, N. Y.

ALL Plus WSYE-TV channel18ELMIRA, N.Y.

Get the Full Story from HARRINGTON, RIGHTER & PARSONS

"elevision Age, December 5, 1966 It should know when they begin touse trast. In addition to providing good inrelationtokeylightis coior equipment.For one thing," color separation or color contraston AccordingtoNBC's Phil H notes CBS' Sal Bonsignore, "the hot- the stage, therefore, care should be "because you can take advanta ter the temperature of the light, the taken to provide good brightnesssep- the color contrast, the ratio of higher the blue content inpropor- aration in lighting and in choice of lightto keylight can be decre tion to the red. Since you have to set decoration and wardrobe." from about two -to -one toone -to -o maintain a consistent color temper- Accordingtomost sources,the But because more overall ligh ature on faces, normally 3,100 de- contrast range that a color system required for colorcasting,accord grees(Kelvin), the light must be can handle kith flesh tones on the to Jack Blackman, freelance des' kept from getting too hot. In black- screen is 20 to one.I Theoretically, er who recently worked on sets and -white. lights are simply dimmed if the receiver is perfectly adjusted, ABC -TV's Peter Jenningsnew if they get too hot. In color, as the itis 40 times to one.)If a tone is that airs in tint in January. "the lights are dimmed, they get redder, more than 20 times as bright as an- ors used cannot be too vibrant: and you get redder skin tones" This other on the screen.it appears pur- tend to 'bloom' if they are." is one of the reasons why low-key ple. If it goes lower than the camera's Another consequence of the lightingisdifficulttoachievein range. it appears black. intensity lights on scenery was po colorcasting. Because the color gets Tv Isn't the Eye ed out by John Dapper. ABC set "noisy" when the lightis dimmed "The contrast range is vital," re- signer. "Since the intensityofthe too much, lighting men have to raise marked CBS' Carleton Winckler. "A light brings up the flatness of aset. the level. When they do that. they viewer can change the color for any realism in design is becoming more run into the problem of surfaces re- one image. but that changes all the important.For example,Iwould flecting light. -lades: he can't change theratio. avoidpaintingflatstolooklike One thing that affects all of the Thatk.ifyou havelettering.it boards or timber. Instead.I %,,,uld technical areas of color production is should always he about two steps use the actual materials." the factthat so many viewers are away from the background. Even if still seeing the color shows in black - the viewer changes the color, he can't Blue and Grey and -white.Because ofthis.double change the contrastratio, and the monitors are a must in control rooms letteringstillstands out." Because lighting so strongly affe to insure a quality picture for both NBC engineer Herten) adds: "The the way scenery. costumes and make.. up look in color tv. has become color and black -and -white viewing. tv system doesn't exactly behave like it Makeup. lighting. scenic and costume the human eve which fills in the in- increasingly important for technical men have to think in terms of both men to work together. "In black -and - formationthatislacking.Ifyou media. For example, a light pink and want to see something on the color white." says CBS' SalBonsigniire. green. while they ma) separate chro- tv system. vou have to put in bright- "You might he able to get away %,ith matically on the color screen, would ness plus color. If the contrast ratio too much light in one spot. but y blend into a grey shade on the black - of objects is greater than 10 to one. have to be alot more accurate and -white screen color lighting." ifthe two colors ou won't see things;IIthe dark were of the same brightness. area." Colorsof costumes orsets Another difference in lighting for affect skin tones as well. "There that so many col() Brightness and Contrast color tvis that much less hackligh a problem in have a tendency to bleed. says NBC'a Sometimes, lighting can bring out makeup man Lee Bavgan. "Skin times the contrast on the black -and -white Color's Pioneers pick up some colors. or the color of screen that tonality achieves for color Whilestationsacrossthe the background might splash all tivqk tv. Thus. with the right lights, the country are learning about the the place and change the texture dr pale pink and green might separ- problems - and solutions - of the face. I have had experience ith ate in black -and -white as well as on color tv for thefirsttime, a blue -greys. certain greens and wall the color screen. handful of outlets long ago put ed-outbackgroundsaffecting-kin Says a pamphlet. Considerations in the"experimental" stagebe- tones. And a bright white dress 1 Color FilmProductionforColor hind them. According to RCA. make flesh tones appear much da Television, published by the Society the following werefirstlocal er." of Motion Picture and Television En- and live in color on the dates In general. the opinion is that pu gineers: shown: whites and dead blacks should "It should be noted that materials WKY-TV Oklahoma Cite pr. 8, 1954 avoided in front of the color ear which have contrasting colors might weae-Tv Fort Worth May 15, 1954 eras. because they are out oft havesimilarbrightnessvaluesin WTMJ-TV Milwaukee July 18, 1954 contract range and therefore thro their reproduction on a black -and- KMTV Omaha Sept. 15, 1955 off the 'other colors on the scree white receiver, and, therefore. have wary Charlotte July 1, 1955 "Tv blue used to be popular.to very little effective separation or con- shirts and such," notes ABC's ci

104 Television Age. December .5,1 TvB Elects New Officers 0e designer Alfred Lehman. "but The Television Bureau of Advertising, Inc., elected new officers at its 12th w grey is used. The grey appears Annual Membership Meeting in Chicago. Joseph P. Dougherty, executive vice ite. but the blue retainsits blue president of Capital Cities Broadcasting Co.. was elected chairman of the tes.-Mr. Lehman noted that he ioses costumes after he sees the

5.so that colors won't clash with backgroundbutwillseparate m it. The Do's and Don'ts Lighting director Phil Mmes. how - thinks thatthe no -white -shirt kept "has gone by the wayside. rite against black may flare. but we it against other colors." Besides avoiding extremely bright ors.scenic and costume design - findthatsmallitems can be cky. "They haveatendency.to eak up. You get a red edge. and a !en and blue edge with patterns Board; Charles B. Brakefiehl, president and general manager of WRFC. -TV ehoundstooth. Anything smaller Memphis, was chosen secretary; Frank M. Headley, chairman of H -R Tele- an one -eighththe vertical height vision.Inc.,was re-elected treasurer. Norman E. Cash continues asthe the picture is hazardous in terms of Bureau's president. At the 7'vB aflair held in the Windy City recently, Mr. olution. The pattern either smears Dougherty (r.) discussed "the business of business" with Henry Fowler (I.), yousee itas flickering in differ - secretary of the treasury. while Robert Keim, president of the Advertising tcolors." notes CBS' director of Council, looked on. sign and shops Kurt Oppenheimer. ( ABC set designer Blackman noted. .wever. that Peter Jennings wore flesh tones. thisisusually blue or ige tweeds and checks without get- blue-green. it complements them and ig ally apparent reaction.) is acceptable to the human brain. In BUYING A booklet from NBC's engineer- terms of brightness. the background TIME ,*department.NBC Specifications should be less than the face. so that .r Recorded Television Tape.eon- the interest remains focused on the ys some thoughts about color sets face. One of the biggest pitfalls peo- IN id costumes. "Don't use large hack- ple fall into because of color is that ROCHESTER? -ound areas of highly saturated non- they go garish-or almost monochro- imary solidcolors. The primary matic. until they become experienced ilorsof the television system are enough to judge how much color to IIblue-green. Do use light slashes. put in a set." illivork. arches to break up large One of the exciting but frustrating Agroundareasofsolidcolor. features of color tv for a station's on'tuse finely striped or check pat- technicians is that the artis young ens in sets or costuming (ties. suits. enough to he constantly changing. resses.etc.) Do use moderatelybusy Engineers who say "no white" today ..144ec istuming." may find a way to adapt the camera 1.1porrvg.18 Jewelryisone item with which toittomorrow. New equipmentis

)lorcamerasgiveno problems. continuallybeing developed%hid) ccording to costume designers. jew- change therequirementsfor good lry wasn't used too much in black- colorquality. nd-white because itoften sparkled But one thing remains constant. Ei,3r! nd flashed. looking like white dots no matter how improved the cameras rrounded by dark rings. In color. and technique. While itis true that owever, it comes out very well. color alone cannot make a had shoji NBC's Ed Bertero notes that back - good. without technical knowledge of roundshades shouldcomplement thecolorsystem.itcancertainly A RUST CRAFT STATION le major color of the scene. "For make a good show had. eIrrisionAge. December .5.1966 105 Psychology (Continued from 39) that at one point they hadcomp analogous hues, and the cool, passive reorganized and rebuilt their and calming qualities of blue, violet acter. and green." It has been demonstrated Inthe analysisof color p that as people mature they tendto ences among large numbers of pe be more receptive to colors of shorter it was found that the elementalc wavelengths than in their childhood of red. green and blue were when they weremore appreciative favored. Red and blue were the of the physical side of thespectrum common choices. Red indicated Robert F.Jamieson (1.) was (red).Thus,itcouldbeconjec- named outgoing personality. a person tured that a product designed for to the new post of director of sales responded well to life in general adults and the elderly might better administration at CBS -TV, and re- could appreciate the dynamicq placing him as director of station be packaged in blue or violet,or that ties of a complicated existence. a single product could be put up in clearancesisGeorge Zurich(r.). people are believed to be do packages of different colors to indi- Mr. Zurich previously was manager in their personal attitudes and cate its suitability for consumers of of station clearances. quick to judge others. While they all ages. Again. the color ofa costume enamored with life. they cannot to .or set might influence the reception ate anything but a robust reactio the indications are that color tele- of a performer or programamong itsopportunities.Those who p vision's emergence on the scene different age groups in the audience as a ferred blue were. to the contrary. full-blown medium will bring about of viewers. troverted types. While the color boll increased efforts in the motivational Although television advertisers in universal appeal. blue finds moat of and psychological areas. Man.as rep- recent years have been concerned less its enthusiasts among people inthe resented by the viewer. doesn't know and less with motivationresearch, higher - income, higher intelligence. why he reacts sensitively to certain and more and more with the numbers and higher -culture brackets.Iti.a stimuli and not at all to others. Since of people (and numbers of kinds of colorthat encourages introspeoior people themselves cannot explain why people)viewing their commercials. and soul-searching.Red and 1,1 they are attracted to certain products. represent polarities of character: t it is up to the researchers to find out red will he dominant in liberali why. And itis their findings which vidualswhiletheblue(especi willbeused by commercial pro- navy blue)willprevailwithc ducers, packagers and advertisers to servatives. Who gets top excite the consumer 'viewer abouta particularproduct. The advertiser Is Pink Masculine? billing with must try to be one step ahead of the audience, by interpreting pastreac- Pink. a shade of red, is consis Central Iowa tions and predicting future behavior. with the attributes of its parent co butyy ithoutitsextremequaliti viewers? Color and Character Many women likeitbecauseit minds them of their childhood. While While attempts have been made to most men will not admit to its anrae- evaluatethepersonalityby hand- tiveness. itis probably because they writing. free association tests, lines in associate it with femininity. the palm, etc., one of the most reli- Orange. also a derivative of red. able means of identifying dominant is not rated high in preference scales. character traits is by the interpreta- but is found to elicit high degrees of tion of color preferences. Where there excitement(red -orangeespecially). isdisinterestincolor, says Faber Psychologists havepostulatedthat Birren,"thereisindicationofa most people partial to orange will not dominant inner nature." When asked suffer from any, great psychological what their favorite colorswere, those disturbance; they are endowed with persons who answered black, white or an insulation against the destructive grey (few though they were) indi- forces of the world. cated something about the structural Yellow is not at all chosen as a fav- development of their lives. According orite color but it does make a deep to Mr. Birren, those partial to white impression on people. The number of COLORFUL 13 DES MOINES, IOWA accepted life on its own terms; those yellow taxicabs in Manhattan isfar who favored black were unusually less than that estimated bypedes- lilt Ropmsenlgd Nationally by PeIvs. Griffm Woodw.rd. Inc. vain: those who chose grey revealed trians;yellow just makes a strong

Television Age, December 5,1 i,rk on the mental faculties. Labs (Continued from page 41) baths are each analyzed three times The color of nature. with its sym- a day, for uniformity andquality licovertonesoffertilityand detailed and painstaking task, which control. awth,ispart of the reason that might involve matching footage from On and around hundreds of bob- een has universal appeal.It is rep- one scene taken weeks earlier to an- bins and spools. the film shuttles in ;entative of the upper -middle-class other taken just today, the tapes are and out of the developing solutions, itsruninto pulationandoftentypifiesthe fed intothe printing machinesin andthencontinues nerican businessman or local worn - strict synchronization with the nega- another room for washing, weaving 's club leader. tive elements. upand downthroughcontrolled Brown is not symbolic of any par- The enormous darkroom where sprinkling. After the chemicals and ular traits. The associations people prints are made is in virtually total rinsing. the next step is drying, which ace on it are wholly derived from darkness. Perhaps 20 men keep watch again finds the prints rolling over a perience. It has a certain recently onthe machinesthatsendlight series of spools and shuntings. quired symbolism through associ- through the negatives to work on the On some orders, after drying, the ion with foods (coffee, bread). The emulsion of the rawstock print film. film goes through a coating process fleecanthatisbrownwillbe The numbers of men and sizeof to make it more durable and more osen over the red tin because itis machinesaredifficultto gauge resistant to scratching. sumed that the coffee will be richer against only the scattered pinpoints The next step is the checking of id more mellow. of red and green light glowing feebly the print. The spooled film is screen- in the darkness. ed to make certain there have been Overriding Color Streaming outsilently from the no flaws or foul-ups in the printing Though the available material on printing machines. the film goes into process. e psychology of color is sparse. and the "bath." The solution varies from When prints are made from nega- me not well documented. there is one type of rawstock to another, but tivesthathave been subjectedto ,ough to show that color is a yak - the baths are maintained at a constant optical work or extensiveediting, Ile tool in advertising. When select - temperature and chemicalcontent. they undergo cleaning by one of g the right color for a product. the withtheliquidcontinuallybeing three methods: sonic, detergent, or Ivertiser today should take into ac- drawnoffandreplenished,asis buffing. 'unt the regional area of distribu- the water in a swimming pool. The After the printis screened,itis an. the symbolism each particular lade will evoke. and its retention men As with so many other in- .edientsoftheadvertisingmix. )wever, things can go wrong even hen all that is known about color's Big fectsisconsidered. For example. trple has traditionally been associ- ed with royalty and grandeur. but -together day a preference for that color has et .en likened to mere affectation. At ippincott & Margulies.industrial asigneis.vice president Walter J. oung told of some Japanese import. onThird Ave. s who promoted fabrics in a coro- nation of blue and orange. While At 385 Third Avenue a couple of old rivals are getting along e combination never ranked high in reference surveys, the strong promo- together peacefully and productively these days. At Farkas on put behindit made the fabric Films, Inc., facilities for both film and tape production are .11 remarkably well. Thus, color pre- rences can be subordinated to other available together under one roof. New tape facilities for asic desires, i.e., wanting to be "in HIGH BAND COLOR include the Norelco Plumbicon sh ion." Camera plus associated equipment, making it possible to The behavior of human beings is idically unpredictable, but the clues record, edit, mix, dub and eventually kinescope. For further ffered by color psychologists can- details call OR 9-8212. 385 Third kvenue, N.Y., N.Y. 10016 times-be used to understand the [ewer's personalities, and to tnanipu- e them to the advertiser's advan tge. Farkas Films,Inc. decision Age, December 5, 1966 107 broken down intothe component commercials that are in therun of Where are the Timers? printed film. and each commercial is spooled, boxed, labelled, and passed The role of the "timer" is considered a critical one inside the colo along to the customer -service man. laboratory. The timer is the person who analyzes each scene in a cold Usually. what with the rush, there negative and notes what adjustments should be made in the printin are ready and fretful hands to receive process to produce "correct" colors throughout. A shortage of qualifie it on the other side of the counter. personnel is suggested as one reason for the color crowding at man) labs The entire process-and there are According to one knowledgeable film man, the problem isn't tha it takes long to train a timer. "The problem simply is," he says. "tha other procedures that can be used to turn out color prints, depending on you don't get bright young men out of Harvard who want to work in the kinds of film used and the pur- darkroom-even if it pays several hundred or more a week. Your timers start out as mailroom boys for a lab. Then, if they hang on, they're poses for which the prints are needed Ifthey hang on again. they go up another notch in -is nota simple one. Even with moved up a notch. the typical system of advancement you find in any union. When a la mechanical and electronic equipment needs a timer, it can't advertise for a bright kid in the paper. No, of speeding things along, processing still Charlie has been mixing the developer for five )ears. so he's in line t is highly dependent on the human get a little more money as a timer. element. The quality of the "timer" "It doesn't take 15 years to train a timer;it just takes 15 years fo isofgreatimportance, and John somebody to work his way up the ladder to become one." Kowalak, vice president, director and chief color consultant at Movielab, Inc., hints that some people can never be made into color timers, although processing along. Thorough quality to get a print that makes the clie others learn it quickly. "It's an innate control is a must in all phases of eyes light up. it takes time. talent," he says. production, and efficient maintenance Many laboratories are expandi The shortage of timers in the busi- of the many different machines re- their facilities and training newpe nessiswell-known, but other per- quires capable people. With dozens ple, but equipment is costly and -lo sonnel play a major role in speeding ofproductionhousessendingin in coming. At first there was skri thousands upon thousands of feet of cism that the color revolution w,,u film-from commercials, features and last, and some labs justifiably h 1p sg, documentaries-in a steady stream, tated to order new processing the details of traffic alone are com- chines lesttv color prove to be yiwe plex. Accurate labelling is vital. one -season wonder. Now, surpris 11 and delighted, the labs are convinr Worse Than Features that commercials in color are here stay, and investments are being ma --NiTr Obviously, from what the reader to handle the crush. knows about laboratory processing THE NEW at this point, there is much that de- Tape a Solution? CANDY STRIPED lays a piece of negative from being "rushed through." Even with the sub- When the da) comes. though. th BARBERRY stantial capacity of such facilities as customers won't have to stand in lit ROOM Movielab, Du Art. Pathe. Capital in for service.thetime-consuno Washington and Miami.Bebell & chemical nature of the film develo YourHost, BILLY REED Rebell. Technicolor. theWFLA-TVop- ment and printing will still be pre -e provides the atmosphere of a private club erationin Tampa. and others, the -and agencies and their clients wi commercials -makingbusinessitself just have toallowforitinOld Luncheon Cocktails has caused a problem. This is that plans. Barring a Polaroid -like inn DINNER AND SUPPER where the labs can effective!) handle nationincommercialfilming. t DANCING hundreds of thousands of feet in fea- only way to turn out a color effl (except Sunday) turefilm NO COVER CHARGE work, commercials come mercial quickly u ill continue to in from dozens of producers in short withvideo-tape.There.electron, RESERVATIONS: 753-5800 bits and pieces. And every agency supplant the chemicals and an inst.' clientisas highly critical and de- "development" ispossible. manding of color perfectionasa But, any widespread swing to co Hollywood film producer whose cur- tape could result in a jam-up the rentfilmcostsinthe millions of too. Perhaps right now patience 21 East 52nd Street, N.Y.C. dollars. And when a few feet of film understandingaretheonly

has to be processed again and again swers ...

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lrrision.4 me. December 109 Viewpoints(Continued from page 47) garbage from the best because theywere working a deadline for money and not for expression of t best ideas. The writers, actors, andcomposers,t (7)Is it a dead issueso far as a series is concerned. degree, let the producer down. As the showsprog but a live idea as far asan occasional special on a high order in different periods? Probably. he can determine their degree of reliability and accordingly in the future-if there is The answer to most of these questions one. seems to tend Itis extremely difficult to bring innovation to toward theaffirmative. The critics tele- oftelevision,to vision. Almost everything has been tried. Perhaps the whom thisseries was addressed, letitdown. Their most difficult thing of all was assuming that criticisms were not basedon the lofty ambitions of a weekly the series but rather series was possible. All leaders in television hopethat on the summum bonum of such a ABC will continue with this experiment. The series, and not the relation of this best hay to other television would be to take more timeto perfect the properties programs. The intelligentsia, who clamor for this kind and do fewer of them. ABCcan always find time for of experimentation,also shunned the results-which this sort of special without putting asidea weekly time seems to indicate that it is next to impossible to get the period. eggheads into television short ofa disaster announce- Above all, ABC deserves ment. a big gold star for try lug. ABC also deserves an industryvote of confidence- Okay, the show itselfleft something to be desired. money. that is-to encourage the continuance of Big names are no guarantee ofsuccess. Many magazines attempttoimprove television programming for commissioning top writers have found thattheNgot minority who care.-J.B.

Spot(Continued from page 44) too easy. The spot tv people simply they need not come out ofspot. I charge too much. If theysay they not aware of any specific insta are paying for a very real addition." have to charge more because of their If production costs get out of hand. when we have cut backon a sch color costs,Isay that's their prob- uled spot campaign because of he noted, because of coloror other lem and they will have to learn to factors, an agency might reduce its creased and unexpected producti absorb them. We have all kinds of expenses for color." Allinall, production costs by making fewer costs, too, and don't cry about them." commercials rather than cutting its added, "I don't see how it could However, Mr. Fischer did say that an important figure no matter h media budget. "You might make the client usually sets up budgets for only four commercials in a campaign you look at it." He cited figures t media and production and "ifpro- originally set for color costs would only be 10 to duction costs go way up. then the per cent on top of the producti said. "AlthoughIdon't thinkthe difference can be made up by cutting stations are being hurt because of costs, which would be 10 to 12 into media. But normally it's a much cent of the total budget. color expenses.Ican't worry too more fluid situation. There are a lot much about it. After all. their profit of variables thataffect production Spot Could increase margins are greater than the net- expenses and colorisjust one of works." "Don't forget, too, the degree them-not anespeciallyimportant which color commercials make tel Frank Kemp. senior vice president one in terms of the total production and media director at Compton Ad- visionmoreeffective,"hesai expenses.Idefinitely do not think "After all, you are paying for some vertising, said, "When costs increase it's true that increased color expenses somewhere, you have to cut something you receive. It's possible tha are coming out of spot tv budgets. the addition of color could inereas where else. Usually the budget isa it Even if were,it'sstillafairly the amount of billings goingint fixed percentage of sales and is pretty small amount." inflexible. spot tv because it makes the medium With increased produc- "If production goesup.media tion costs you might have to -over relativelymoreimportant. I ca must come down."saysRichard imagine cutting other media budge fewer shows or fewer stations, but Jones,J.Walter Thompson's vice I'minclinedtothinkit's to take advantage of color spot. unim- presidentanddirectorofmedia. portant." haps taking some out of magazin "The budget is usually a relatively print,or promotion topush yo Color is 'Too Easy' fixed entity to work with, normally primary medium for allits worth. a percentage of sales that has to be At LaRoche. McCaffre% S, McCall, Louis T. Fischer, vice president divvied up. To the extent thatpro- and Frank Minehan, head of media. said mediadirectorof Dancer - ductioncostsactually do increase Fitzgerald -Sample. definitelydoes that circumstances of increased pro- due tocolor,Iguess our media ductioncostscuttingintomedia not believe expenses for color com- budgetsarethreatened.However. mercial production have anything to you can sometimes go back to the budgetsare"rare andtrio 1.411 do with the fortunes of spot tele- client and explain it and he will in- here." He said,"Productionand vision. "We hear lots of reasons for crease the total budget. Given a cir- media budgets are set up separately" spottv'stroubles," he said, "but cumstance that increased production and are spent separately by separa color is an oversimplified answer and costs actually do come out of media, departments."Frequently.produ

110 Television Age, December 5, 1 higher production costs were corning Tri costs are more thanexpected id v.e have to go back tothe client out of media budgets and suggested id ask for the difference,but the that "lab processing and the higher edia budget remains the same,"he cost of color prints which have to be sent to each station might make usFacts in focus... id. Doug MacMullin, D'Arcy Adver- tend to cut into spot tv schedules." said, iing group media supervisor, New Brands Help the NSI rosay that color increases arethe 'use of budgetproblems is risky Arthur S. Pardo11, vice president asiness.Usuallycolorcostsare and manager of the media depart-BLUE CHIP Tried in the mountain of paperwork ment at Foote, Cone & Belding, Inc., id no one really knows what has however, holds a representative viewSUMMARY cased production -cost increases or of what the majority of advertising cactiv how to account for them. media officials feel. "I don't think in- sually we plan campaigns and make creased production costsfor color one year's projection, givingthe have any significant effect on the rohable production expenses. In the future of tv advertising budgets be- Turse of the year, the costsmight go cause it's such a small part ofthe p or down because of a lot of rea- totaloutlay. Cost of facilities and ms-talent. re -use expenses. etc., in programs themselves are our main Iditiontocolor. Then you start money problems." He said hecould limning elsewhere if you have to. not believe that the spot tv business titthe production figure isreally could be hurt by production casts. tiller flexible, usually flexible if for no other reason than the con- loughto embracethecolorin- tinual introduction of new brands is Finger-tip information reases. such as they are.if color increasing spot tv's base. "The in-issued 6 times a year: psis did become an influencing fac- troduction of new brands will keep maps of NSI (and/or Metro) pr. the creative and account people the money flowing into spot and net- areas pi..111 be much smarterto make work." he said. adding that it would roster of reportable TV .ii and better ads rather than trim be misleading to examine the con- stations te media budget. Also. you might dition of spot tv by examining Day part average audience lave money for increased production billings. "brand by brand." estimates (V4 hr. & cumes) osts by more judicious media buy - Other Problems and more all in one handy volume Or Are They? He put spot's problems elsewhere: "We thinkthere'salotof over - GreyAdvertising.Howard At commercializationinspottv.It's For complete details gaminofthemediadepartment. not so much the increasing costs, but call, wire or write aid. "Here the production budgets that you have less a degree of control ire set up separately from the media inthe handling of your commer- wilgets. However. if the production cials."He pointedoutthatthe ,,As do go up. the extra money has agency has trouble placing its spots come from somewhere. If itdoe,: strategically w ithin a program. "If a ume out of media. I would guess it station has 10 minutes and 20 sec-Nielsen Station Index ,Gold more likely come out of flexi- onds of spot for an hour show, for ple media like newspapers and spot. NSI EXECUTIVE AND EASTERN competitive reasons or whatever,it pm that's only one of many choices. SALES/SERVICE OFFICE might choose to run eight of those NEW YORK (10019) \simple way to make cost reduc- minutes in the first half-hour, instead 1290 Avenue of the Americas 956-2500 ions is to cut the number of corn- of five each half-hour. Now,if you NSI SALES/SERVICE OFFICES `nercials produced. Stations say they or four people, who lo not charge extra for color, that meet 10 people CHICAGO (60601) are you going to remember? The 360 N. Michigan Ave. 372-3810 t'sfree.But their costs for color chances are you will remember two HOLLYWOOD (90028) :apabilitmust heinthere some- or more of the four and perhaps none 1680 N. Vine St. H011ywood 6-4391 where. in their regular rate increases. SAN FRANCISCO (94104) Isuppose. This means that those ad- if you are introduced to ten." 68 Post St. YUkon 6.6437 vertisersnotusing color are help- Over-commercialization?Product a service of ing to defray the cost of those who protection?Rate protection?Spot A. C. Nielsen Company Jo.,, television may have plenty of prob- CHICAGO (60645) Shel Roden. associate media direc- lems. but added color costs(it ap- 2101 Howard Street 465-4400

tor of Norman. Craig & Kummel, said pears) aren't one of them.

Television Age, December 5, 1966 111 What do they do ifthe ain'tgot rhythm?

Sure Negroes can get into broadcasting. Participating employers furnish the Bank with up -t As long as they're Sammy Davis Jr. or Ella Fitzgerald date information on full-time job openings, part-tim they'll have no trouble at all. jobs, on-the-job training, and scholarships. But what if they're Sammy Brown? Or Ella Jones? And The Broadcast Skills Bank passes this information they don't sing. Or dance. Or blow a mean horn? to qualified applicants. What if they're just average gpys who want a chance But we're not performing this service out of the goq to make it in broadcasting? ness of our hearts. It's a very sound investment. Well, let's face it. It provides anyone who subscribes with an efficie That used to be a story of an entirely different color. nation-wide inventory of job applicants. It recruits fres That's why ABC, CBS, NBC and Group W, in conjunc- talent. And it saves time, money and headaches. tion with the National Urban League, got together and Isn't it about time you put the Broadcast Skills Ban decided to sponsor the Broadcast Skills Bank. to work? The purpose of the Broadcast Skills Bank is to help people who have what it takes, get into broadcasting. Broadcast Skills Bank Here's how it works: LUI11.1,t )uur 11c,Jrc;. Ult).1a LCJ6,1e U?IJLC.

14 In the picture

'though James E. Conley thinks relatively autonomous entity making it will be "pretty tough" tofol- thevast majorityofits own de- nv TheodoreR. Shaker as president cisions, Mr. Conley observed the es- f the five ABC OwnedTelevision sential fact that the licensee is the tations, he should be gettingused parent company in New York, and it ) it. He hasbeen precisely one step is the one who is ultimately respon- ehind Mr. Shaker since he followed sible. He hopes to give as much legal. im to ABC in 1961 to helplaunch programming, sales, and administra- LBC's successful venture intospot tive counsel to the five stations as he slevision. When Mr. Shaker became can, and in turn wants "to be on as resident of the Spot Sales branch. much as possible." Mr. Conley con- 4r. Conley stepped into Mr. Shaker's fesses to having had limited direct responsibility for programming but armer slot as vice presidentand gen- spot tvin- ral manager of ABC Spot Sales: says his experience in volved him so in programming that then Mr. Shaker became president of he doesn't anticipate any major dif- tBC Owned Stations. Mr. Conley ficulties. noved up to head Spot Sales; when In regard to spot tv, Mr. Conley's 4r. Shaker was recently named ABC MR. CONLEY specialty, he remarked that the indus- ,orporate group vice president. Mr. try continues to thriveinspite of `Spot Tv is a dividend industry' Conley became president of the ABC greater competition fromthenet- wned Television Stations. Mr. Con- works'increasingsalesflexibility. to seeing the stations continue to use ey even recently moved to Darien, Nevertheless, he thinks spot tv could their imagination in organizing spe- guess whoelselives Conn.-and be more successful if "we could sell it cial, local public-service projects. He here? more aggressively. You know,it's pointed to a recent measles inocula- he "stumbled" Mr. Conley says tion drive in which 171,000 Detroit - 1950 when a still a surprisingly divided, sporadic, nto broadcastingin and fragmented industry, with hun- area children were inoculated in one 'riend who owned a couple of radio dreds of stations and groups spread day, and a mass meeting of the un- tations in Minnesota offered him a across the country. This is adisad- employed of Los Angeles with poten- ob selling spots at $1 per. "If they vantage to spot tv, since the networks tial employers as examples of what a lidn't have a dollar, hell, we would are able to sell in a totality." Hesaid tv station can do to serve its com- give it to them for 85 cents," he re- he would like to see spot sold "more munity outside the strict bounds of alled.Today, as Mr. Conley leaves creatively, and hitting harder at the programming. "Too many stations is post as head of ABC Spot Sales. networks." are content with deliniating the prob- he branchisreporteddelivering lem, but reluctant to go beyond that nore than $30 million a year into Mr. Conley said he has a "whole and set up the mechanics for resolv- IBC's corporate bank account. Mr. check list" of specifics he in- ing it," he said. u'onley's move to head of the owned- tends to look into as he assumes his Mr. Conley, a very soft-spoken, im- itations division represents his first new post as head of ABC Stations. maculately groomed executive, was itep outside exclusive responsibility While most of them are internal and born in Nebraska City, Neb., popula- 'or broadcast sales and he welcomes mechanical, at least one of them is a tion 700. He graduated from the Uni- :he move out and up. Having been long, hard look at the ABC Owned versity of Minnesota in 1948, major- instrumentalinlaunching the spot Stations' editorial policies. At present ing in business. In service for five sales branch, he looks forward to new the stations editoralize frequently on years, he received a battlefield com- andexpandedresponsibilities."I subjects of local interest; they do not mission in Europe. the Bronze and guess I restless was getting a little endorse candidates for political office. Silver Stars and a Purple Heart. He although I didn't reallt know it until He emphasizes that he's not making bumped around the country, "sleep- Igot the new job." he said. any fast decisions but wants to exam- ing in haystacks. hitching rides on ine the reasons why the station man- trucks" until he landed his first job As a major part of his new job. ager always delivers the editorials. sellingradiotime,and has been Mr. Conley hopes to be an effec- and whether, perhaps, fewer, longer moving up ever since. He lives with tiveliaison between thefive ABC editorialsmight be more effective his wife, a former airline stewardess Owned stations in New York. Detroit. than numerous short editorials. Mr. and four children in Darien, where Chicago, Los Angeles and San Fran- Conley called the present practice a he haslittletime for his hobbies cisco and the corporate headquarters "shotgun approach." sailing,theater, andallkinds of in New York. While each station is a lie said he especially looks forward music).

Television Age, December 5, 1966 113 The State Obc- ,! by Fit, Majc.,ty Quvcri Lhzabeth British Calendar has added something to its regular b/w TV series. Color. Once a month.

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