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Ore Homes Than Any Other Ularly Scheduled Program PI I I I I I I I I I I 1.111 I I I 11" DECEMBER 5, 1966; $1.00 THIS ISSUE devision Age - .:( a DEC 2 8 1966 Library viL is .noik,okt-yy.ir U :LLD0- Z From camera to consumer 2 -.I Color '67 U CY U -J .nay. Im sunup tosundown, Flintstones" is seen ore homes than anyother ularly scheduled program any NewYork station. 1 Flintstones" also reachesmore homes than any other regularly scheduled show on WNEW-TV from sign -on to Pal. In its own time -slot (6:30-7:00 PM, Monday -Friday), it is Number One, out -rating thenewscasts on the net - [)I' flagship stations. "The Flintstones" package offers 166 half-hour, full color episodes. fp SCREEN GEMS ARBERA PRODUCTIONS INC. 1966 intelecasting fullis -color colorin Kansas withequipment.television the latest 2COLOR forizedinatingRCA live TK-42studios. TV programmingfrom CAMERAS KTVH color- orig- COLOR2 yourcarryKansasRCA TK-27color FILM the viewers. CHAINS messagefull impact to the of VIDEOTAPE2 "live"orforAMPEX advance commercial programming. VR-2000 RECORDERS taping COLORproduction of KTVH COLORA ducedavailabilityassuresTREISE FILM newsMTV PROCESSORthe -30 ofand immediate KTVH-pro- commer- Whencialare(and film. comingmore it comes Kansas to to viewerscolor) color there'sdo . nothing. and we do can'twell. WICHITA - HUTCHINSON The KANSASFlagship BROADCASTING StationAvery- ForKnodel, SYSTEM Inc. Seven Arts Television presents 26 new animated half-hour underwater color adventures SOLD! Argentina Cyprus Kuwait Singapore Brazil Guatemala Mexico Thailand Canada Honduras Panama Uruguay aRiETr Costa Rica Hong Kong Puerto Rico Venezuela Curacao Iran Saudi Arabia New York (WNEW-TV) Columbus, 0. (WBNS-TV) Los Angeles (KTTV) Dayton, 0. (WLW-D) Chicago (WGN-TV) Hartford, Conn. (WTIC-TV) MARINE BOY Philadelphia (WPHL-TV) Orlando, Fla. (WFTV) Producer MinoruAdachi Detroit (CKLW-TV) Saginaw -Bay City (WNEM-TV) Syndicator: SEVENARTS TELEVISION Washington, D.C. (VVTTG) Lexington, Ky. (WLEX-TV) 30 Mins. Cincinnati, 0. (WLW-T) Green Bay, Wis. (WLUK-TV) WNEW-TV, N.Y.(animation, color) Denver, Colo. (KWGN) Paducah, Ky. (WPSD-TV) good tran- Rochester, N.Y. (WROC-TV) The Japanese putout not only pretty film product that'salso pretty sistors but animation U.S. market-in good. And they seemto know the fill a cartoon, asrequired, other words they can and - in the Action, Magic and Excitement! with the full quotaof noise, action package -a lot ofsci-fi fillips that's a Each superbly produced half-hour adventure colorfully dramatizes case of this uplift, the tots. Marine Boy's daring underwater heroics as he calls upon his spe- cinch to arrest, if not by U.S. "Marine Roy," on theterms demanded cial powers, extraordinary shoes, a flying submarine, a magical is in short asolid hunk of kidvid programmers, pickups re- pearl which foretells the future, his loyal white dolphin, Splasher, animation pulp, andfrom the sales and his beautiful mermaid friend, Neptina. figures to do well onthe cir- ported by the distrib via New Yorkindependent cuit. Segment caught, of cartoons WNEW, which runs it asone of a mix 5:30 p.m. slot,concerned an stripped in its 5 to uranium. undersea -based madmanout to hijack let up hardly once. The action pace didn't dolphin "Marine Boy" has ascientist father, and a have its partpadded, if Seven Arts Television sidekick. The fish should is sheer laughs. The dialog NEW YORK: 200 Park Avenue YUkon 6.1717 , only for charm and funny. LOS ANGELES: 9000 Sunset Boulevard CRestview 8-1771 camp, and often Japan's K. FujitaAssociateit.s. The animation is via P TORONTO: 11 Adelaide Street West EMpire 4.7193 10/12/66 Seven Arts Productions International Limited Roberts Bldg., East St., Nassau, Bahamas Cable SEVINT When BobStony oncolorWpenetration ieeded information fast lecalled his Blairman. That's quick thinking, Bob. Because what your Blair man is there for. To help time buyers do a better job. Sure, we're the leading station repre- sentative company. And sure, the stations we represent are tops in market after market. But we're not about to sit around on our laurels. We provide every useful service and practical tool we can think of. And most of them are designed for the buyer's use. That's not to say we don't have strong relationships with agency and advertiser managements. We do. But we know very well who does the actual buying. And we're out to give him every bit of help we can. So when Bob Stone, buyer over at Foote, Cone, & Belding, wanted information, he called his Blair man, Tom Hagner, and got it fast. Need information yourself? Need the best availabilities in a given market right now? Call your Blair man. That's what he's there for. eiwryy Blair Television :61?c *10 as,``" Television Age VOL. XIV 1 KBOI-TV Publisher S. .1.Paul Editorial Director Don Dunn Sell IDAHO! Senior Editor IAI 1..\\Iing Associate Editors KBOI-TV reaches more Henry Neiger Marilin Cohen homes, more viewers, more men Financial Editor T. A. Wise Advertising and more women from Sign -on to Norman itz Advertising Director Sign -off, Monday thru Mort Miller Advertising Manager Marguerite Blaist) Sunday', than any other SalesService Director I )).,11.-1).1,111 Idaho television station. Production Director Fred Lounsbury Circulation Director And KBOI-TV is Idaho's I. an Phoutides Editorial Assistant first1 00% color - Business Office MiriamSilverman capable station. Branch Offices ARB Mar. '66. Audience meas- urements are estimatesonly Paul Blakemore, Jr. based on data supplied by in- dicated sources and subject to 6044 N. Waterbury Road the strengthsandlimitations Des Moines, Iowa 277-2660 thereof. South Herbert Martin Box 3233A Birmingham, Ala. 35205 205.322-6528 Los Angeles Gordon Sutton Duncan Scott & Marshall, In 1830 West8thStreet 213-382.6346 United Kingdom F. A. Smyth & Assoc. 35 Dover Street TELEVISION London, W. 1, England Channel 2 CBS Member of BusinessPublications BOISE Audit of Circulations, Inc. BPA AffiliatedwithBonnevilleInternationalsta- tions, KSL-TV Salt Lake City. KIRO-TV Se- TELEVISION AGEispublished everyollir attle, WRUL. New York, KID -TV Idaho Falls. Monday by the Television Editorial Corp) Editorial, advertisingandcirculation office: 1270 Avenue of the Americas, Rockefeller Center, New York 20, N.Y. Phone: Circle 7-7660. Single copy: 50 cents. Yearly sub- Represented by scription in the U.S. and possessions: $7; Canada: $7; elsewhere: $15. © Teloision 0.ETERS ,0111IFFIN,0 0 ODWARD, Editorial Corp. 1966. The entire contents ofTELEVISION AGEare protected by cop), rightintheU.S. andinallcountries signatory to the Bern Convention andto the Pan-American Convention. Television Age, December 5,NO ANL Call any WGN Continental group sales representative for exciting details on the colorful new view on Denver's Channel 2 First in Denver fo _AteikikCAL LIVE KW G COLORTELEVISION A WGN Continental Broadcasting Company station dedicated to quality, integrity, responsibility and performance. moo cocoo Letter from the Publisher 3 That ColorCliche zw zagge,wit/ 47, 4/4* "Color is here." This is probably themost overw tttetrt t' e cliche in the television business. You hear itat the net 10 00P0 4-VI' i.11: 0 41- particularly at the Sign of the Peacock. andamong D>t;:.,01 OVV° individual station managers. The plain matter of fact is that color television )1CO still has long way to go. Technically, color is here. Butit is not he 0 (P --*4j in 85 per cent of the television homes. Cr*90" ° 041' 0 And among the advertisers missing, thereare still se 4.0 r0 categories-soft goods, housewares, departmentstores - xi 73 cD which have yet to include color televisionin any appreci allocation of their advertising budgets. Color is, in reality, on the threshold of itsmost exciting as tp vancements. Many predictions over theyears have been mac 11,4 about the potentialities of the medium. Whenthe predictia 4?- becomes a reality, it appearsas if it has been with us all ti oov time. Take, for example, package design. The designershal been working for severalyears on packages with shelf eyi appeal. Recently several packages have been redesigne MAKING specifically for color television. Miss Midge Wilson,executiv director of the Color Association of the U.S., pointsout flu NEWS.. color tv generates public taste in coloras well as displa yin, it. For example, the mood of the times is dictating theuse o pastel colors in both men's and women's fashions fornem with the fall. Color tv will give these shades almost immediate pub acceptance, as they appear in backdrops, set designs clothes worn before the cameras. news! The psychology of color (seepage 38) is another COLOR NEWS The where there is much to be learned. It has given riseto a n ... area of industrial research called color engineering. Whil Area's First and ONLY a great deal is known of the motivational aspect of color! Local, Live- News still to be discovered is what happens within the human mind Weather and Sports! after the retina transmits color impressions. Sunday thru Friday Station operators are finding when local color equipmen 10:00 - 10:30 P.M. is installed that there is more to color than pushinga butto Lighting, scene design and makeup for colorpresent uniqu COLOR COLOR COLOR COLOR problems (see page 36). The utilization of delicate shad The FULL COLOR Station, TV -23 requires knowledge and experience. Itgoes without say BIG FOR IT'S AGE that the more experience that is gained. the better the AND GETTING product. BIGGER ! It bcomes aresponsibility of the station operato (Air Date: September, 1965) acquaint himself and his staff with all the facets of colo COLOR COLOR COLOR COLOR a sense, he has to become a color specialist, in additi Competitively Priced knowing much about the technical aspects of color. See Meeker Representative Cordially, Rockford - Freeport, Illinois ,r i g 111 'gfI there is only one way to change the most respected call letters in western broadcasting..
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