Made by etv DESIGN

Welcome To The New Brand

Style Guide v.1 May 2016 Made by etv DESIGN Contents: Section 1: The BBC Logo & Font Pages 3 - 4 Section 2: The BBC Services Pages 5 - 18 Section 3: On Screen Presentation Pages 19 - 29 Section 4: Off Screen Presentation Pages 30 - 33

2 Made by etv DESIGN 1. The BBC Logo & Font 1.1 BBC Logo

The classic, timeless BBC logo remains unchanged.

3 Made by etv DESIGN 1. The BBC Logo & Font 1.2 BBC Font

Across the brand, the BBC now uses the ‘Century Gothic’ Font.

abcdefghijklmnopqrstuvwxy ABCDEFGHIKLMONPQRSTUVWXYZ 0123456789.,?#£&():; 4 Made by etv DESIGN 2. The BBC Services The BBC Services now have updated logos.

BBC One BBC Two BBC Three BBC Four CBBC BBC News

BBC Parliament CBeebies iPlayer BBC Sport BBC Weather BBC Store 5 Made by etv DESIGN 2. The BBC Services The BBC Services now have updated logos.

6 Made by etv DESIGN 2. The BBC Services 2.1 BBC One The new BBC One logo features the iconic ‘swirls’, a feature of BBC One presentation since 2006. The swirls are set in the familiar red colour that viewers have come to know and love.

7 Made by etv DESIGN 2. The BBC Services 2.2 BBC Two The new BBC Two logo focuses on the new slogan: “there are two sides of every story”. This new ethos is represented by a three dimensional cube, in which we can see two sides of the cube. The cube shape can have images inserted in it to create a unique way of promoting programmes.

8 Made by etv DESIGN 2. The BBC Services 2.3 BBC Three The new BBC Three logo features three bars, representing the online only channel’s principles (Make Me Think, Make Me Laugh and Give Me A Voice). The bright pink colour shows the playful nature of the channel.

9 Made by etv DESIGN 2. The BBC Services 2.4 BBC Four The new BBC Four logo represents the new slogan “looking closer at the story”. The square shape represents zooming in. BBC Four retains the primary colour it launched with in 2002, black.

10 Made by etv DESIGN 2. The BBC Services 2.5 CBBC CBBC uses a variety of bright colours in its new logo to catch the attention of older children. The main letter ‘C’ contains the individual letters ‘CBBC’ within it.

11 Made by etv DESIGN 2. The BBC Services 2.6 CBBC CBeebies adopts the new BBC style but its logo, well familiar with younger viewers, remains unchanged. The logo features a CBeebies ‘bug’ reading.

12 Made by etv DESIGN 2. The BBC Services 2.7 BBC News BBC News incorporates the world into its logo, a feature of BBC News presentation for over a decade. BBC News retains its iconic red colour.

13 Made by etv DESIGN 2. The BBC Services 2.8 BBC Parliament The new logo for BBC Parliament incorporates the ‘cogs and gears’ that have been part of BBC Parliament’s presentation since the channel’s launch in 1998.

14 Made by etv DESIGN 2. The BBC Services 2.9 iPlayer BBC iPlayer retains its well recognised and well known logo with its distinctive pink colour.

15 Made by etv DESIGN 2. The BBC Services 2.10 BBC Sport BBC Sport uses a silhouette of two runners for its new logo, set in the classic yellow and black BBC Sport colours.

16 Made by etv DESIGN 2. The BBC Services 2.11 BBC Weather The new BBC Weather logo features clouds rolling across the sky, with the clouds taken from the BBC Weather map. The new logo is set in the classic BBC Weather blue.

17 Made by etv DESIGN 2. The BBC Services 2.12 BBC Store The BBC Store was launched in November 2015 as a replacement for the outgoing BBC Shop. The BBC Store offers the chance to buy and keep thousands of hours of BBC programmes from across the years. The service is represented by a logo featuring a shopping bag with a download icon on it.

18 Made by etv DESIGN 3. On Screen Presentation 3.1 BBC DOG (Digital Onscreen Graphic) The BBC logo appears on all BBC channels, within the 16:9 safezone and set at a 75% opacity. The DOG appears on screen during every programme, 24 hours a day.

19 Made by etv DESIGN 3. On Screen Presentation 3.2 Opening Credits The BBC logo now appears during the programme titles, always centre justified and in the same place for each programme.

20 Made by etv DESIGN 3. On Screen Presentation 3.3 End Credits The BBC end credits for a programme are now always set on a black background with white text. All text is centre justified, and the relevant programme URL appears at the bottom of the screen.

21 Made by etv DESIGN 3. On Screen Presentation 3.3 End Credits (Guide) The BBC end credits for Font size 70pt, a programme are now Bold weight always set on a black background with white text. All text is centre justified, and the Font size 50pt, relevant programme Bold weight URL appears at the bottom of the screen.

22 Made by etv DESIGN 3. On Screen Presentation 3.4 Credit Squeezing At the end of a programme, credits are often ‘squeezed’ to show viewers what’s coming up next. Credits will now be scaled down to 25%, and moved to the bottom left corner.

23 Made by etv DESIGN 3. On Screen Presentation 3.5 ECP (End Credit Promotion) The ECP has been updated. The ECP shows viewers what is coming up next.

24 Made by etv DESIGN 3. On Screen Presentation 3.5 ECP (End Credit Promotion) (Guide) The ECP has been Font size 140pt, Font size 65pt, Bold weight updated. The ECP Bold weight shows viewers what is coming up next.

Opacity 75% 25 Made by etv DESIGN 3. On Screen Presentation 3.6 Endboards Endboards are used to promote programs, and have been updated to match the new BBC logos.

26 Made by etv DESIGN 3. On Screen Presentation 3.6 Endboards (Guide) Endboards are used Font size 120pt, to promote programs, Bold weight and have been updated to match the new BBC logos.

Font size 47pt, Font size 65pt, Bold weight Bold weight

Opacity 75% 27 Made by etv DESIGN 3. On Screen Presentation 3.7 Menus Menus between Font size 120pt, programs have been Bold weight updated to match the new presentation. Relevant programme images appear Font size 65pt, behind. Bold weight

Opacity 75% 28 Made by etv DESIGN 3. On Screen Presentation 3.7 Menus (Guide) Menus between Font size 75pt, programs have been Bold weight updated to match the new presentation. Font size 120pt, Bold weight Relevant programme images appear behind.

Opacity 75% 29 Made by etv DESIGN 4. Off Screen Presentation 4.1 Merchandise Various examples of the new logos shown on merchandise.

30 Made by etv DESIGN 4. Off Screen Presentation 4.2 Social Media All of the BBC’s social media accounts adopt the new logos.

31 Made by etv DESIGN 4. Off Screen Presentation 4.3 Posters New posters matching the ECP/Endboards to be used online and in print.

32 Made by etv DESIGN

Style Guide v.1 May 2016

To download templates and other useful brand items, visit bbc.co.uk/branding.

Designs are original and have been created by etv DESIGN. BBC Logo / BBC Three Logo / CBBC Logo © British Broadcasting Corporation 33