The BBC at a Glance Our Role and Purpose
The BBC at a glance Our role and purpose The BBC serves the public interest through the promotion of its six public purposes Sustaining citizenship Representing the UK, and civil society its nations, regions and communities The BBC provides high quality news, current affairs The BBC reflects the and factual programming UK’s many communities, to engage its audiences in promoting awareness important current events of different cultures and and ideas. viewpoints, but also brings audiences together for shared experiences. Promoting education Bringing the UK to and learning the world and the world to the UK Education and learning lie at the heart of the BBC’s The BBC supports a global mission and have a part to understanding of play in the delivery of all its international issues and public purposes. broadens UK audiences’ experience of different cultures. Stimulating creativity Delivering to the public and cultural excellence the benefit of emerging communications, The BBC encourages interest, engagement and technologies and services participation in cultural, In promoting its other creative and sporting purposes, the BBC helps activities across the UK. audiences to get the best out of emerging media technologies. nnThe BBC exists to serve the public, and its nnThe following pages outline the strategic mission is to inform, educate and entertain. objectives agreed by the Trust and the Executive Within the overall public purposes, the Trust and provide some highlights illustrating how the sets the strategic framework for the BBC, and BBC has worked to achieve them. the Executive, led by the Director-General, delivers the BBC’s services and creative output.
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