SUPERBRANDS ANNUAL 2015 BBC

Innovation continues to be a priority in 2015 as the organisation looks to inspire the nation Brand History with a coding and computing initiative. bbc.co.uk 1922 British Broadcasting Company Promotion (BBC) is formed by a group of Two new BBC brands were launched leading Wireless manufacturers. recently – BBC Music and BBC Arts. The 1927 The BBC gains its first Royal BBC Music launch created a unique moment Charter, ensuring its independence from government, political and in broadcasting history when its Television, shareholder interference. Radio and Online networks joined forces in 1953 On 2nd June around 22 million people the very first pan-channel broadcast. watch the Queen’s Coronation live on the BBC – a historic event that changes Also, the organisation commemorated the the course of television history. 100-year anniversary of World War I with a 1967 BBC Two begins transmission Market Product series of programmes and events, including of the first regular colour Tony Hall, Director-General The BBC is the world’s leading public service The BBC creates, commissions and broadcasts the Face of World War I, a giant photo television service in Europe. of the BBC, describes the broadcaster. Its aim is to be the most creative more hours of original television and radio mosaic bringing together images of 20,000 1980 After 25 years, Children in Need organisation in the world. Operating under programming than any other broadcasting members of the public and photos from the becomes an event with a whole core of the organisation’s evening of dedicated programming – role as ‘Something very a Royal Charter, the BBC’s UK public service organisation. Across the UK, virtually Imperial War Museum archive. Altogether, and raises £1 million for the first time. broadcasting is funded by the licence fee everyone gets something from the BBC. 30,000 of these images were used to create 1998 BBC Choice, the first BBC simple, very democratic and paid by UK households. The organisation is a mural of the face of James Ernest Beaney, digital TV channel, launches. It 96 per cent of the UK population use BBC constantly innovating as it adapts to a rapidly who gave his life in the Somme 1916, becomes BBC Three in 2003. very important – to bring the services every week. Weekly, the average 3.6 million iPlayer requests, making it the changing media landscape and the impact of aged just 23. 2007 BBC iPlayer launches at Christmas viewer watches BBC One for 7.5 hours, and most requested drama on iPlayer to date. best to everyone. Wherever a freeze in licence funding since 2010. and transforms media consumption 82 per cent consume BBC News. In 2013 Across the UK the BBC ensures everyone has a in the UK, with 360 million views It was also a great year for BBC Two Drama in its first three months. they are, whoever they are Income from the licence fee is used to and 2014 there were well over three billion seat at some of the country’s greatest events. in England; Online – a broad portfolio of with The Fall hitting a series average whether… rich or poor, old provide services including 10 national requests for content on BBC iPlayer alone. In 2014 Glastonbury, Glyndebourne, Hay, the 2008 The first full digital switchover takes websites including BBC News, BBC Sport, audience of 4.3 million, the largest for a place in Whitehaven, Cumbria. TV channels plus regional programming, Edinburgh Festival, the Proms, Wimbledon and or young, that’s what the The organisation offers a diverse range BBC Weather, CBBC and CBeebies, and BBC Two Drama series in the last 10 years. national and local radio stations, and an Glasgow 2014 were all brought to audiences 2010 BBC Television Centre, the world’s BBC does. It is driven by of licence-fee-funded services, across Knowledge & Learning, and access to its This was accompanied by Golden Globe first purpose-built television building, extensive online presence. Commercially, live on the BBC, no matter where they were. celebrates its 50th anniversary. Television, Radio and Online, as well as programme on demand through BBC iPlayer recognised performances for Dancing on the belief that everybody BBC Worldwide delivers and promotes world news and monitoring services: as well as digital music through Playlister. the Edge and Top of the Lake. The BBC 2011 The BBC marks the 75th anniversary BBC content and formats to international of the first regular TV service deserves the best.’ Television – 10 nationwide TV services Its news services include BBC World News, also won a total of 16 BAFTAs in 2013/14. Brand Values audiences, with over two-thirds of its Achievements broadcast from the BBC studios at and national and regional TV the commercially funded international Audiences are at the heart of everything Alexandra Palace, North London. revenue coming from outside the UK. Viewing figures in 2014 continued to Recent Developments DID services across England, news and information television channel, the BBC does and it takes pride in 2012 The BBC broadcasts the 2012 represent the nation’s love of the BBC. Its The BBC built on its reputation as an Digitally, of the top 10 most visited YOU KNOW? Scotland, Wales and which broadcasts in English 24 hours a day constantly delivering quality and Olympic Games, the UK’s biggest coverage of the New Year’s Eve fireworks innovator by recently launching a range of national television event, and the websites in the UK, bbc.co.uk is Northern Ireland; internationally; BBC World Service, funded value for money. The BBC is built on a OF UK ADULTS Audiences spend on drew the biggest television audience of new products including Playlister, a digital world’s first truly digital Games. the only one to be based in the UK Radio – 10 nationwide by the licence fee since April 2014 and foundation of trust; it is independent, 96% USE BBC TV, average 18.5 hours with 2013 and coverage of Sochi 2014 reached service for music fans; BBC iWonder, a 2013 BBC Playlister, a new digital service rather than the US. BBC iPlayer is the BBC each week. radio networks, two broadcasts internationally on radio, TV and impartial and honest. Creativity is for music fans, launches. RADIO OR 33.7 million people, more than any of the series of interactive guides designed to also the most popular on-demand BBC apps have been national radio services online, providing news and information in the lifeblood of the organisation. ONLINE previous three Winter Olympic Games. The unlock the learning potential of all BBC 2014 BBC Music launches with a TV platform in the UK with over 10 downloaded over each in Scotland, Wales 27 languages; and BBC Monitoring which Celebrating diversity, and driven by a special reworking of God Only EVERY 70 million third series of hit drama Sherlock launched content; the BBC Weather app and a new billion programme requests since it and Northern Ireland, provides international news, information culture of respect, the BBC empowers Knows by 27 artists forming WEEK times. on New Year’s Day 2014, with a first episode app for CBeebies; and a new version of ‘The Impossible Orchestra’. was launched. and 39 local radio stations and comment gathered from mass media. its employees to give their very best. average audience of 12.7 million and BBC iPlayer.

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49655_SB_2015_Brand_p024-025_BBC.indd All Pages 30/01/2015 12:13 SUPERBRANDS ANNUAL 2015 BBC

Innovation continues to be a priority in 2015 as the organisation looks to inspire the nation Brand History with a coding and computing initiative. bbc.co.uk 1922 British Broadcasting Company Promotion (BBC) is formed by a group of Two new BBC brands were launched leading Wireless manufacturers. recently – BBC Music and BBC Arts. The 1927 The BBC gains its first Royal BBC Music launch created a unique moment Charter, ensuring its independence from government, political and in broadcasting history when its Television, shareholder interference. Radio and Online networks joined forces in 1953 On 2nd June around 22 million people the very first pan-channel broadcast. watch the Queen’s Coronation live on the BBC – a historic event that changes Also, the organisation commemorated the the course of television history. 100-year anniversary of World War I with a 1967 BBC Two begins transmission Market Product series of programmes and events, including of the first regular colour Tony Hall, Director-General The BBC is the world’s leading public service The BBC creates, commissions and broadcasts the Face of World War I, a giant photo television service in Europe. of the BBC, describes the broadcaster. Its aim is to be the most creative more hours of original television and radio mosaic bringing together images of 20,000 1980 After 25 years, Children in Need organisation in the world. Operating under programming than any other broadcasting members of the public and photos from the becomes an event with a whole core of the organisation’s evening of dedicated programming – role as ‘Something very a Royal Charter, the BBC’s UK public service organisation. Across the UK, virtually Imperial War Museum archive. Altogether, and raises £1 million for the first time. broadcasting is funded by the licence fee everyone gets something from the BBC. 30,000 of these images were used to create 1998 BBC Choice, the first BBC simple, very democratic and paid by UK households. The organisation is a mural of the face of James Ernest Beaney, digital TV channel, launches. It 96 per cent of the UK population use BBC constantly innovating as it adapts to a rapidly who gave his life in the Somme 1916, becomes BBC Three in 2003. very important – to bring the services every week. Weekly, the average 3.6 million iPlayer requests, making it the changing media landscape and the impact of aged just 23. 2007 BBC iPlayer launches at Christmas viewer watches BBC One for 7.5 hours, and most requested drama on iPlayer to date. best to everyone. Wherever a freeze in licence funding since 2010. and transforms media consumption 82 per cent consume BBC News. In 2013 Across the UK the BBC ensures everyone has a in the UK, with 360 million views It was also a great year for BBC Two Drama in its first three months. they are, whoever they are Income from the licence fee is used to and 2014 there were well over three billion seat at some of the country’s greatest events. in England; Online – a broad portfolio of with The Fall hitting a series average whether… rich or poor, old provide services including 10 national requests for content on BBC iPlayer alone. In 2014 Glastonbury, Glyndebourne, Hay, the 2008 The first full digital switchover takes websites including BBC News, BBC Sport, audience of 4.3 million, the largest for a place in Whitehaven, Cumbria. TV channels plus regional programming, Edinburgh Festival, the Proms, Wimbledon and or young, that’s what the The organisation offers a diverse range BBC Weather, CBBC and CBeebies, and BBC Two Drama series in the last 10 years. national and local radio stations, and an Glasgow 2014 were all brought to audiences 2010 BBC Television Centre, the world’s BBC does. It is driven by of licence-fee-funded services, across Knowledge & Learning, and access to its This was accompanied by Golden Globe first purpose-built television building, extensive online presence. Commercially, live on the BBC, no matter where they were. celebrates its 50th anniversary. Television, Radio and Online, as well as programme on demand through BBC iPlayer recognised performances for Dancing on the belief that everybody BBC Worldwide delivers and promotes world news and monitoring services: as well as digital music through Playlister. the Edge and Top of the Lake. The BBC 2011 The BBC marks the 75th anniversary BBC content and formats to international of the first regular TV service deserves the best.’ Television – 10 nationwide TV services Its news services include BBC World News, also won a total of 16 BAFTAs in 2013/14. Brand Values audiences, with over two-thirds of its Achievements broadcast from the BBC studios at and national and regional TV the commercially funded international Audiences are at the heart of everything Alexandra Palace, North London. revenue coming from outside the UK. Viewing figures in 2014 continued to Recent Developments DID services across England, news and information television channel, the BBC does and it takes pride in 2012 The BBC broadcasts the 2012 represent the nation’s love of the BBC. Its The BBC built on its reputation as an Digitally, of the top 10 most visited YOU KNOW? Scotland, Wales and which broadcasts in English 24 hours a day constantly delivering quality and Olympic Games, the UK’s biggest coverage of the New Year’s Eve fireworks innovator by recently launching a range of national television event, and the websites in the UK, bbc.co.uk is Northern Ireland; internationally; BBC World Service, funded value for money. The BBC is built on a OF UK ADULTS Audiences spend on drew the biggest television audience of new products including Playlister, a digital world’s first truly digital Games. the only one to be based in the UK Radio – 10 nationwide by the licence fee since April 2014 and foundation of trust; it is independent, 96% USE BBC TV, average 18.5 hours with 2013 and coverage of Sochi 2014 reached service for music fans; BBC iWonder, a 2013 BBC Playlister, a new digital service rather than the US. BBC iPlayer is the BBC each week. radio networks, two broadcasts internationally on radio, TV and impartial and honest. Creativity is for music fans, launches. RADIO OR 33.7 million people, more than any of the series of interactive guides designed to also the most popular on-demand BBC apps have been national radio services online, providing news and information in the lifeblood of the organisation. ONLINE previous three Winter Olympic Games. The unlock the learning potential of all BBC 2014 BBC Music launches with a TV platform in the UK with over 10 downloaded over each in Scotland, Wales 27 languages; and BBC Monitoring which Celebrating diversity, and driven by a special reworking of God Only EVERY 70 million third series of hit drama Sherlock launched content; the BBC Weather app and a new billion programme requests since it and Northern Ireland, provides international news, information culture of respect, the BBC empowers Knows by 27 artists forming WEEK times. on New Year’s Day 2014, with a first episode app for CBeebies; and a new version of ‘The Impossible Orchestra’. was launched. and 39 local radio stations and comment gathered from mass media. its employees to give their very best. average audience of 12.7 million and BBC iPlayer.

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49655_SB_2015_Brand_p024-025_BBC.indd All Pages 30/01/2015 12:13