1 December 2011

week 48

Total synergy Philippe Delusinne on keeping the number one spot

Luxembourg France RTL Group joins EU initiative Nicolas de Tavernost on to protect children online the French TV market Germany Spain IP Deutschland and Super RTL Antena 3 launches present new Kinderwelten study new mobile app the RTL Group intranet week 48

Cover: Philippe Delusinne, CEO of RTL Belgium.

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Spirit of a challenger, complementarity and proximity Philippe Delusinne, CEO of RTL Belgium, talked to Backstage about the future of the RTL Belgium family, about staying the number one in a market like French-speaking Belgium and about the various day-to-day challenges he has to face. Philippe Delusinne Belgium - 1 December 2011

RTL Belgium CEO Philippe Delusinne has This strategy is bearing fruit. Today the audiences been in charge of French-speaking Belgium’s of RTL Belgium’s three TV channels – RTL-TVI, leading media family for 10 years now. During Club RTL and Plug RTL – are drawing audiences that decade the group’s performance has been twice the size of those attracted by their direct virtually flawless and Delusinne is pretty happy competitor, RTBF. In radio, the general-interest with how things have gone. “Over the past ten station Bel RTL and the music station Radio years, the company’s EBITA has doubled. We Contact are respectively the leading and second are the leaders in television, radio and latterly most popular radio stations in French-speaking also in new media. The TV studios we have in Belgium. Furthermore, for several weeks now our recent RTL House building are amongst the RTL.be has been the most popular website most modern in the world. Moreover, thanks to an among Belgian French-speaking Internet users. improved structure, the company has managed Philippe Delusinne points out: “This success is to become an entity as a whole. More important, due to the complementarity we’ve established we are one of the RTL Group companies that between our various TV channels and radio has successfully negotiated a path through the stations. The homogeneous nature of our 2008/09 crisis,” Philippe Delusinne underlines programme grids also plays a key role. Both before adding: “General assessment is all about elements combined help us reach a fairly broad the past, but now I focus on the future, which I’m audience on all targets, at all times of the day, certain offers us great prospects.” either through TV or radio programmes such as games, entertainment, TV series and news. Philippe Delusinne’s objective regarding the In addition, thanks to the number one position future of RTL Belgium is straightforward: to recently gained by RTL.be, the RTL Belgium remain the number one on the market, and that’s brand is now in total synergy, transcending all an ambitious one. In actual fact, keeping that these domains.” highly coveted top ranking is one of the biggest challenges facing the company, especially in Delusinne is pretty confident that this synergy a market as small as that of French-speaking will not be disrupted in the slightest by the Belgium. “We have only a quarter of the staff recent departure of the group’s COO, Freddy and half of the budget that the public channels Tacheny. “There won’t be any reorganisation of have,” he stresses, “so it’s essential that we’re RTL Belgium. Its structure will remain unchanged committed to our efforts and determined to and the function will disappear,” Philippe keep our leadership. To that end, we avoid Delusinne confirms. Tacheny’s departure means resting on our laurels by adopting the mindset that from now on Delusinne will also be more of a challenger, persisting in our efforts and active in the group’s operational business. As he constantly endeavouring to innovate in our puts it: “The situation we had was rather unusual chosen areas of activity.” compared to the other subsidiaries of RTL Group

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because we had a CEO and a COO, so Freddy’s Today, as in the past, Philippe Delusinne departure will make our company just like all the explains the popularity of the RTL family in others, having just a CEO. At the same time, it terms of its closeness to its audience. As well will create opportunities for the other heads of as news programmes, RTL Belgium elicits this departments.” Then he concludes: “I’m grateful sense of attachment and proximity in three other for Freddy’s outstanding contribution over those ways: the audience’s fondness of presenters, 24 years. His departure was the result of a choice especially former beauty queens (Julie Taton, he made, which I respect.” Sandrine Corman, Sandrine Dans), who were familiar to and popular among the public before Nowadays, the RTL Belgium brand is frequently joining the RTL family; The Télévie, which is one associated with high-quality news coverage. As of the biggest charity appeals in Europe; and the number one in this field, the group’s flagship Christmas RTL Parade, attended by 100,000 to channel, RTL-TVI, is preferred to its competitors 120,000 people every year, who get the chance by most Belgian French-speaking viewers eager to meet their favourite presenters, talk to them for information. Moreover, politicians have and enjoy a festive occasion together. Philippe clearly grasped this, and turn to the private Delusinne confirms this, saying: “This is how we channel when they want to make important manage to be close to people and move them announcements. Philippe Delusinne explains: with serious issues thanks to our competence “News is the cornerstone of RTL Belgium’s grid as a news provider, but also with things that are and thus occupies an essential place within it. touching or simply fun. Maintaining this proximity That is one of our greatest achievements. Our necessitates unrelenting effort on our part.” prime concern in this context is proximity. In other words, we try to present the very latest news items of interest to our viewers or listeners.”

Julie Taton Sandrine Corman Sandrine Dans

The 2011 edition of the Télévie raised more than EUR 8 million

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RTL Group becomes a Founding Member of the “Coalition to make the Internet a better place for kids” On 1 December, the European Commission launched a new initiative on child protection and empowerment online. RTL Group joins the Coalition as a Founding Member. Gerhard Zeiler France - 30 November 2011

In July 2011, Neelie Kroes, Vice President of the Claude Schmit, Managing Director of Super RTL, European Commission and European Digital will be RTL Group’s representative in the Coalition. Agenda Commissioner, had invited RTL Group He says: “We are happy to join Commissioner and other media and technology companies to Neelie Kroes’s initiative to make the Internet a join a newly launched ‘Coalition to make the safer place for kids as a Founding Member and internet a better place for kids’. Gerhard Zeiler, we look forward to sharing our experiences as CEO of RTL Group, immediately accepted the a leading European online content provider with invitation. He said: “Our broadcasters across the other members of this Coalition.” Europe are among the leading online players in their respective markets. As we know from Neelie Kroes, Vice President of the European our core business, the popularity of our content Commission and European Digital Agenda comes with a great deal of responsibility. It is vital Commissioner, says: “This new Coalition for us that our TV and radio programmes – as well should provide both children and parents with as our online services – communicate positive transparent and consistent protection tools to and educational messages.” Zeiler also stressed make the most of the online world.” The ‘Coalition that RTL Group supports the Commissioner’s to make the Internet a better place for kids’ is a declared goal to create a convergent regulatory cooperative, voluntary intervention designed to framework for the digital world, especially “as respond to emerging challenges arising from TV is still the most heavily regulated media the diverse ways in which young Europeans business”. Now, RTL Group has decided to join go online. It aims to achieve proportionate, the initiative as a Founding Member. pragmatic solutions to real problems, focusing

Neelie Kroes Claude Schmit 5 the RTL Group intranet week 48

on five key topics: simple and robust reporting In France, Groupe M6 supports all year long, but tools for users; age-appropriate privacy settings; with a special emphasis during “Internet Week”, wider use of content classification; wider Action Innocence and E-enfance, NGOs which availability and use of parental control as well as campaign to teach children the basics of how to the effective takedown of child abuse material. protect themselves of the dangers of the Internet. “Working together we will be setting the pace for In addition, M6 aired the animated series Vinz the whole industry and have a great basis for et Lou sur Internet. By teaming up with the fully empowering children online,” says Kroes. French Ministry of Education and the European Commission, this M6 programme serves to alert A range of activities within RTL Group raise parents and minors to the risks associated with awareness among children and parents using the Internet. concerning dangers of the Internet: In Germany, Super RTL supports a variety of organisations Recently, RTL Group published the brochure designed to strengthen the protection of children “Entertain, Inspire, Educate: RTL Group and who use the Internet, including the EU initiative Children’s TV” which gives an overview of RTL Klicksafe.de. Another initiative supported by Group’s activities with the aim of playing an Super RTL is Frag Finn, a search engine which important role vis-à-vis children growing up allows children between the ages of 8 and and developing an identity – especially through 12 to search within a secure environment of positive role models. approximately 10,000 ‘white-listed’ sites. The search engine was launched in November 2007 In total, 38 companies were invited initially to join by German chancellor Dr. Angela Merkel and the new initiative, including other broadcasters is supported by companies such as Deutsche such as BBC, Kika, Mediaset, Sky and TF1 and Telekom, Google and Microsoft. On its own companies such as Google, Liberty, Nintendo, websites, Super RTL makes it a top priority to Sony, Zynga, Facebook and Microsoft as well as enable safe surfing for children. In the moderated a number of telecommunications companies. chats, all posts are previewed. The moderators can respond directly to nuisance posts and their senders.

RTL II in Germany teamed up with the organisation Innocence In Danger to build awareness for the risks and feelings involved relating to sexual harassment on the Internet. The format Tatort Internet clearly sparked a controversy. But with RTL II’s financial support, Innocence In Danger was able to distribute 4,000 educational packs to help teachers, parents and children understand and reduce the dangers.

Vinz et Lou sur Internet The recently published brochure “Entertain, Inspire, Educate: RTL Group and Children’s TV” 6 the RTL Group intranet week 48

Anniversary for digital special-interest channels In 2006, the channels RTL Crime, Passion and RTL Living first went on the air. The pay-TV channels have complemented Mediengruppe RTL Deutschland’s free-to-air offer ever since and now reach several million subscribers. Klaus Holtmann Germany - 25 November 2011

Klaus Holtmann, Head of digital special-interest channels at Mediengruppe RTL Deutschland, says: “RTL Crime, Passion and RTL Living reached their audiences from the beginning, and have been able to win them over with their genre, which has included 30 different high- programme line-up. The positive feedback quality German premieres of series featuring the we get from the audience on a daily basis world’s best and most famous chefs. In the past confirms that our subscribers enjoy watching the two years the programme line-up has also been programmes as much as we enjoy making them. expanded to include formats on ‘green’ issues. With numerous German premieres, exclusive content and exciting thematic series, the special- Passion, a joint venture between RTL Television interest channels will continue to offer clear and UFA, reaches 3.2 million subscribers in added value for their customers. The strong Germany, Austria and Switzerland. Jens-Uwe brands of Mediengruppe RTL Deutschland and Bornemann, who serves as Managing Director UFA also help to guarantee a varied programme of Passion at UFA, says: “Passion is one of the line-up in the years ahead.” most successful special-interest digital channels in Germany. We are glad to be partners in this RTL Crime now reaches 3.3 million subscribers success story. Passion is a great platform for our in Germany, Austria and Switzerland. Current strong, long-running programme brands such as programme highlights include the multi award- Gute Zeiten – Schlechte Zeiten, Alles was zählt winning thriller The Shadow Line and the crime and Verbotene Liebe, but also for many of our TV documentary series Fürchte Deinen Nächsten! movies like Eine wunderbare Familie. We look Since its launch in 2006, RTL Crime Fiction has forward to the next five years of Passion and to shown 14 different drama series from the US, continuing our excellent working relationship.” Britain, Canada, Austria, Germany and Belgium The range of exclusive drama series has been as German premieres. Exclusive broadcasts of continuously expanded since the channel’s nonfiction formats are another focus. To date, 17 launch. In 2008, Bollywood productions were high-quality documentary crime series and 70 added to the new programme line-up, with more individual documentaries have been shown. than 50 films being screened to date, including 20 German TV premieres. RTL Living reaches 2.1 million subscribers in Germany, Austria and Switzerland. Current highlights include the documentary series Die geheime Welt der E-Nummern (The Secret World Of The E-numbers) which investigates additives in food, and the successful US personality format Who Do You Think You Are? in which celebrities like Sarah Jessica Parker explore their family histories. One focus of the channel’s line-up since 2006 is the cooking and nutrition Jens-Uwe Bornemann 7 the RTL Group intranet week 48

Children want experiences, even in ads IP Deutschland and Super RTL examined whether and how the involvement concept can be transferred to children. Germany - 30 November 2011

For children, television is a source of imagination Initial results were already presented at the and a world of experiences; they want to be Kinderwelten convention in May 2011. Now a enthralled by a story. This expectation is true 30-page brochure containing all the findings has for advertising as well, concludes the study by been produced: Wie man Kinderaugen leuchten IP Deutschland and Super RTL. Broadcasting lässt (How To Put A Sparkle In Children’s Eyes) brands and formats that captivate children is now available as a free download. significantly increase this effect, as does a combination of TV and online advertising, which turns brand worlds into experiences for children.

The study shows that brands and products are particularly well perceived if they pick up on elements of the developmental stages every child undergoes. The better children can identify with a product and the more they consider it to be suitable for their everyday life, the greater the effectiveness of the advertising message.

Emotionally moving advertising media and griping ads are the keys to creating brand involvement. Children would rather buy products Download the brochure that are advertised in captivating commercials for free at in involving environments, than others. Even products that children are usually less interested ipdeutschland.de/ in, such as foods, can be emotionally charged kinderwelten with such commercials. Children love to sing a melody they’ve heard, and repeat sayings or rhymes – especially if they can use them to amuse and convince their parents when shopping. So TV continues its effectiveness right through to the shopping situation.

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RTL Television launches Christmas campaign Three Christmas baubles in the RTL Television colours and the animated stars from this year’s seasonal highlight Ice Age 3 are the focus of this year’s Christmas campaign. Sid trying to catch the baubles Germany - 29 November 2011

Together they ensure that viewers are guaranteed The off-air campaign includes billboards and a ‘glittery, roly-poly Christmas’ as promised in the a print motif showing the Ice Age cast with the German slogan, ‘Weihnachten zum Kugeln’. The baubles and the Christmas claim. The billboard campaign has been on air since 27 November campaign begins on 6 December in large with six different bumpers, in which the lovable German cities, while the print campaign has sloth Sid does a balancing act in the snow been ongoing in TV listings magazines since with the RTL Christmas baubles, much to the 15 November. amusement of his Ice Age colleagues Manny the Mammoth and the sabre-toothed squirrel The campaign was Scrat – and of course that of the viewers. The realised by on-air campaign is complemented with station RTL Creation. IDs and a number of trailers in the Christmas look announcing RTL’s other December and Christmas programme highlights. The highlight trailers are set to DJ Ötzi’s Christmassy tune Ring the Bell.

Billboard and press motifs of the off-air campaign

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Order to be restored Nicolas de Tavernost, Chairman of the Management Board of Groupe M6, gave an interview to French daily newspaper Le Monde, in which he expressed his views on the French TV market and denounced Canal Plus’s de facto monopoly. Nicolas de Tevernost France - 30 November 2011

The mounting popularity of DTT channels in Following groupe Canal Plus’s recent acquisition France to the detriment of historical channels of Direct 8 and Direct Star, the DTT channels seems not to have harmed Groupe M6. Since the previously run by the Bolloré group, Canal start of the 2010/11 season, M6 is the channel Plus has bought its ticket to the free-to-air TV that has posted the strongest growth amongst market. Nicolas de Tavernost explains: “We all channels, including DTT channels. Nicolas de are witnessing the virtual re-establishment Tavernost told Le Monde: “We are living proof of a de facto monopoly by Canal Plus in the that a historical channel can continue making pay-TV sector. This monopoly poses a problem headway. We’ve taken risks, launching an because Canal Plus is using it to gain a foothold evening news programme, Le 19.45 and airing in the free-to-air TV market. We are sure that French fiction at 20:00, Scènes de Ménages, the competition authorities will pay very close which attracts more than 5 million viewers. attention to any destabilisation of the sector.” Together, the family of channels (M6, W9, Paris Première, Téva) account for 24 per cent of the In Le Monde, the Chairman of the Management TV advertising market in France.” Board of Groupe M6 explained the reasons that made him request additional channels, Even if Groupe M6 is not directly threatened by “As a historical industrial operator in the TV the new DTT channels, it still denounces the sector, at the very least we need an additional consequences for the French market. For the free channel to make headway. It would be Chairman of the Management Board of Groupe paradoxical if Groupe M6, owing to the trade in M6 “the TV market in France is in major disarray. frequencies, ended up with fewer channels than DTT’s new entrants have made the system the group Canal Plus. That’s why order needs more fragile. Especially by selling on frequency to be restored to the TV market”, he concludes authorisations in which they had invested little before adding that he is not against pluralism to net sizeable profits. They have devalued among DTT operators, but that this is a model television as a medium by selling TV advertising unsuited to the French market which “cannot at knockdown prices, 40 per cent off.” rely on a large number of television groups. Alongside a public group, there can only be three Nicolas de Tavernost believes that it is important or four private groups, as is the case throughout to put an end to the sales of frequencies. Europe.” According to him: “The law provides for all the legal means to ensure this. The will is all that is lacking.”

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At RTL Radio solidarity has no limit RTL Radio shows its support for Les Restaurants du Cœur and devotes a special day to pensions with a new “Journée spéciale retraite”. France - 28 November 2011

As a supporter of important causes, RTL Radio Since one event does not impede the other, once again joins Les Restaurants du Cœur this the day of 28 November on RTL Radio was winter, giving them top billing on the air starting also dedicated to the pension reform that went on 28 November. That day, Les Restaurants du into effect on 1 July in France. In its tradition Cœur whose main activity is to distribute food of serving its listeners, France’s most listened packages and hot meals to the needy, launched to radio station, in association with Assurance their 27th winter campaign, one that is taking Retraite and Le Monde Economie, enlightened place in an increasingly difficult economic and listeners regarding their new rights. From 8:00 social climate. to 19:00, specialists from Assurance Retraite answered listeners’ questions. On the air, RTL To help support this cause so dear to the station’s Radio’s editorial team mobilised to explain to heart, RTL Radio as a sponsor devoted the entire the French what is changing in their pension. day on the air to Les Restaurants du Cœur. Every news session featured related subjects The station’s editorial department mobilised at and reports, while on RTL.fr, a complete file 4:30 in the morning and, throughout the day, is available for users’ information, along with RTL Radio’s journalists and hosts put their practical hints to help them understand their heart into supporting the campaign with special situation more clearly. programmes, plenty of reports and appeals for donations. Finally, on RTL.fr, Internet users can access a special Les Restaurants du Cœur file full of useful information. Further interventions are planned for December and throughout the duration of the 2011/12 campaign.

RTL Radio is a sponsor Les Restaurants du Coeur

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One app, many services Antena 3 launched a new I-Phone app with new and enhanced features offering users countless possibilities. Spain - 28 November 2011

Antena 3’s new app featuring simple, intuitive navigation is designed to provide users with a unique online experience. The app has been optimised for the new version of the I-Phone’s operation system. It gives users access to endless hours of entertainment such as Antena 3 shows, series, films, trailers and news.

Episodes of hit series like El Barco or Los Protegidos, or the channel’s flagship programmes can be viewed online, on the catch-up service or live – like all of the channel’s programmes - using the live TV option. The “Modo Salón” (Living- room mode) lets viewers catch up on episodes from previous seasons or simply watch an entire season of any series broadcast by Antena 3. “Modo Salón” content is updated immediately after the broadcast of an episode.

The app also offers users the latest national and international news, often with exclusive pictures or videos. A catch-up service where viewers can watch any of Antena 3’s daily news bulletins is also available. A section dedicated to celebrities, cinema and video games offers exclusive news, interviews, trailers, making-ofs and reviews. Finally, in order to know what’s on each week, users can use the app to consult the channel’s TV schedule.

This app is another step in Antena 3’s multi- device strategy, whereby it aims to have a presence on all equipment used audiovisual consumption: connected TV sets, consoles, smartphones and tablets.

Antena 3 iPhone app

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Christmas is all around This is the sixth consecutive year that RTL Group has asked an artist to create its greeting card. This year’s design is by Olaf Hajek, a Berlin painter and illustrator recognised internationally for his vibrant, surreal style. Luxembourg - 1 December 2011

The electronic greeting card is available for download on Backstage

This year’s motif of the Christmas card

Entirely handmade in acrylic paint on wood, the Hajek regularly exhibits in galleries around the artwork featured on this greeting card depicts world, has won numerous awards and is one of a television screen brilliantly illuminating a the world’s best illustrators as listed in the book Christmas tree in a winter forest in front of which 200 Best Illustrators by the Lürzer publishing all kinds of viewers have gathered; a scene that house, aimed at advertising professionals. perfectly depicts the social role of television – an Hajek’s clients include major names from the experience made to be shared by everyone. luxury goods industry and media such as Dior, Givenchy, Bloomberg and The Financial Times. “I wanted to get away from traditional Christmas In 2012, a book devoted to the artist’s work scenes,” says Hajek. “The television screen is a will be published by Gestalen, and the Arsenal symbol for RTL Group, which is able to bring the Gallery in New York City is among the places he magic of Christmas even to the most remote of will next exhibit. places.” Further information about Olaf Hajek can be In his work, Hajek explores the contrast between found at olafhajek.de. fantasy and reality in the context of Western culture. His figurative and colourful universe, often populated by fantastic creatures and strange characters, is testament to a great artistic sensibility.

13 Hit ratings for Starfloor

On 26 November, Starfloor set Paris- Bercy on fire with no less than 17,000 spectators, 10 international superstars and the surprise presence of David Guetta. Shown on W9 and on Facebook, the event registered very good ratings. the RTL Group intranet week 48

The channel with the highest ratings increase M6 has published its audience figures for November 2011, reporting positive results for both access prime time and prime time. The channel increased its audience by 0.9 percentage points compared to November 2010 and registered its best monthly performance since June 2008. France - 1 December 2011

30 films in 17 years On 26 November 2011, ZDF broadcast Stich ins Herz, the 30th film in its Bella Block series, which is produced by UFA Fernsehproduktion. Germany - 25 November 2011

Aids: Afraid no more? As World Aids Day approaches, Reporters on RTL-TVI examined the disease that is still rife in spite of numerous campaigns to reduce its propagation. Belgium - 25 November 2011

No new episodes of Die Super Nanny After seven years and 145 episodes, RTL Television has decided not to continue the coaching format Die Super Nanny, produced by Tresor TV. Germany - 28 November 2011

The children of the Burkina Faso mines In her role as Unicef ambassador, RTL II News anchorwoman Sandra Thier recently visited children in the Karatenga gold mine, toured aid centres and spoke with the families. RTL II showed the moving documentary of her journey on 28 November. Germany - 28 November 2011

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When quarrels between neighbours become unbearable Since 29 November 2011, M6 presents On ne choisit pas ses voisins (One Doesn’t Choose One’s Neighbours), a new show where Karine Le Marchand and Stéphane Plaza travel the roads of France to put an end to quarrels between neighbours. France - 29 November 2011

Bel RTL joins Santa Claus As the end-of-year festivities approach, Bel RTL offers listeners a chance to celebrate Christmas Eve as a family in Santa Claus Village. Belgium - 29 November 2011

Taking stock On 28 November, Season 3 of L’Amour est dans le pré, the Belgian version, drew to a close on RTL-TVI. The results have been entirely positive for the reality-TV show that charmed as many viewers this season as it did last season. Belgium - 30 November 2011

Cake in the fight against cancer Starting on 1 December 2011, Télévie Luxembourg launches the “Cake for Research” campaign in the schools of the Grand Duchy to raise funds for research into leukaemia and children’s cancers. Luxembourg - 1 December 2011

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People Jo Porter Jo Porter United Kingdom - 29 November 2011

FremantleMedia Australia (FMA) has appointed Ian Hogg, CEO Asia Pacific, FremantleMedia, Jo Porter to the new role of Director of Drama. said: “FremantleMedia Australia has a long Porter will be responsible for the strategy and and successful heritage of creating leading production of all drama content for FMA. drama productions which have been successful in Australia and around the world. Over the Jo Porter will begin her new role on January last three decades our company’s pedigree 2012 and will report into Ian Hogg, CEO Asia in producing long running, best in practice Pacific, FremantleMedia. She has spent much of drama is extraordinary. Reg Grundy pioneered her career with the Seven Network in Australia. programmes such as Prisoner, Sons & She joined Seven in 1997 to establish and Daughters and Young Doctors, all of which were produce All Saints. The series quickly became ahead of their time, along with Neighbours which one of the most popular dramas on Australian is about to begin its 27th year on air. This is an television, winning ‘AFI Awards’ in 1999 and outstanding testament to our existing capabilities 2000 and a ‘Logie Award’ in 2001. Packed to the in drama and we have very clear ambitions for Rafters was the fifth drama series Jo established the future. I can think of nobody better than Jo to for the Seven Network. The series has won the build on our success and lead an expansion in ‘Most Popular Drama Logie Award’ for the past drama production for FremantleMedia Australia, three years. It was also nominated in 2009 for an as we look to export our stories and culture to ‘AFI Award’ in the ‘Best Television Drama Series’ the world stage.” category. Actors from series produced by Porter have been nominated for or won countless ‘AFI’ FremantleMedia COO, Gary Carter, said “Drama and ‘Logie’ awards for their performances in production continues to be a crucial component of popular and peer voted categories. our business internationally and the appointment of Jo Porter in Australia will have a global impact. Jo will collaborate with our Worldwide Drama team to develop Australian stories and productions for the international market. We are incredibly excited to have Jo on board.”

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