Accreditation Guidelines How to acknowledge support from Creative Scotland and the National Lottery. Creative Scotland is the national leader for Scotland’s arts, screen and creative industries. Creative Scotland supports talented people and ideas, distributing monies from the Scottish Government and the National Lottery.
Why should I credit the funding I am given? The grant you have received is funded by the By accepting, you have made a commitment public, so they need to know how and where this to acknowledge our support publicly. You should money has been used. It also recognises that the do this by featuring our logo or Lottery logo, work has been considered worthy of support. on all of your related information, marketing and publicity materials. A project may not be considered complete and payments could Cover image: Light Test from the be delayed or withheld unless the correct making of Island Drift, an NVA acknowledgement has been made. photographic commission by Creative Scotland in partnership with the Loch Lomond and the Trossachs National Park. Photograph courtesy of NVA, lead artist James Johnson and photographer Alan McAteer.
Creative Scotland Accreditation Guidelines 01 When should I credit the support? Which logo should I be using? It is an absolute condition of grants to individuals The logo you use depends on the source of Credit and organisations receiving funding from Creative support – and this will be indicated in the Scotland and/or the National Lottery that they grant offer letter you’ve received. This offer must acknowledge this support on every possible letter may also contain special conditions and occasion. relating to publicity. The following list is not exhaustive, but if you have This booklet gives guidelines for general use received funding from Creative Scotland and/or of the credit logos for Creative Scotland, and the National Lottery, you should accredit this on any the National Lottery Common Brand. There is Logo of the following: also guidance on using these logos for specific projects, such as books and screen projects. • Advertisements • Annual reports • Banners Please seek advice from the Marketing Team • Books • Brochures • Catalogues at Creative Scotland if you are unsure. • CD/DVD sleeves • Educational materials The logos are downloadable from our website • Event branding • Film credits • Flyers at the following address: • Information boards • Invitations www.creativescotland.com/logocredit • Job advertisements • Leaflets • Maps • Newsletters • Plans • Posters • Presentations • Press releases • Programmes • Reports • Stationery • Tickets • Websites and other electronic/online media
The Creative Scotland logo National Lottery Common Brand logo The National Lottery High Impact logo Use this logo, to show that you have benefited from This logo helps people recognise where lottery funding This logo is used for lottery funding, when the logo has to be Scottish Government funding through Creative Scotland. has gone and to show which projects have been supported very large or very small in size. by the National Lottery through Creative Scotland.
Creative Scotland Accreditation Guidelines 02 The Simple Guide to Logo use If a size/format is selected out-with one of the The logos are downloadable from our website standard ‘A’ sizes outlined below (e.g. billboard A simple at the following address: advertising or large scale exhibition signage) it is left up to the discretion of the designer to use the www.creativescotland.com/logocredit logo at an appropriate size, this should complement When being used as a funding acknowledgement the design whilst not compromising legibility. guide it is important that you always give the relevant credit logo a high degree of prominence. (The prominence and placing of the credit logo Positioning should reflect the size of the grant: the larger the Wherever possible our logos should be positioned grant, the more prominent the credit should be). in any of the four corners of a design layout. If you are in any doubt, please contact us. The logo should be positioned at least the distance of the exclusion zone from the edge of the page. If you need to display one or more logos in a Logo use for all printed materials line-up, please make sure they are exactly aligned Resolution: and reflective of the funding hierarchy. For 300dpi example, where Creative Scotland is the primary funder, the logo should be the most prominent Size: and should appear first in a line up of logos, and The minimum size for the logo is demonstrated adhere to our exclusion zone guidelines. here. It is measured at 28mm. The minimum size is based on legibility and the logo should not appear any smaller than represented here. Exclusion zone The words and symbols must always be used We have defined an exclusion zone to protect the in the proportions, spacing and typeface shown. logo from other graphic elements like type, image A range of logo sizes have been defined to ensure and boxes or lines. No text or graphic elements that the Creative Scotland pictogram is reproduced should encroach into this area. The protective consistently across a wide range of standard space around the logo is defined in a simple way – paper sizes. half the width of the square symbol should be the clear zone. This is illustrated below. 28mm width minimum size
A6, A5 35mm width 0.5X A4 40mm width A3 40mm width X A2 60mm width 28mm minimum width A1 100mm width 0.5X A0 150mm width 0.5X
0.5X X 0.5X
Creative Scotland Accreditation Guidelines 03 Static Logo use for web/screen/digital Colour Logo The Creative Scotland logo and National Lottery Resolution: logo should appear in black against a white or A simple 72dpi pale background or in white against a black or (Please note: editing software may require higher dark background. There may be occasions where resolution images for film). The minimum size for for practical reasons (such as the project being guide the logo is demonstrated on the previous page. printed in a single colour), that the logo needs It is measured at 28mm. The minimum size is based to be produced in an alternative colour. On these on legibility and the logo should not appear any occasions it is possible to use the logo in one of smaller than represented here. The words and our palette of colours – for more details please symbols must always be used in the proportions, contact the Marketing Team at Creative Scotland. spacing and typeface shown.
Use of Logo with content Animated Logo for web/screen It is possible to use the Creative Scotland logo An animated logo for digital and screen usage is to showcase particular content. The content that under development. Please contact us for details. appears within the marque must be carefully For screen usage, you should use a reversed version considered – it must not affect the legibility of the of our logo. words for instance. If you are interested in using the Creative Scotland logo in this way, please contact our Marketing Team who will work closely with you to create a bespoke iteration for your project. (Please note: It is not possible, at this time, to use this version of our logo for National Lottery funded projects).
Creative Scotland Accreditation Guidelines 04 Logo misuse for both Creative Scotland 1. Always use the correct colours (as the and National Lottery logos artwork has been set up) or black, or reversed Logo The logo should always appear in a horizontal out in white format. Do not stretch or compress the logo. 2. Never rotate the logo You should always try to use the logo and not just words like ‘this project is supported by 3. Never distort (stretch or compress) misuse Creative Scotland’. There are exceptions to this 4. Never re-create in a different typeface rule (e.g. in book publishing, see page 9). 5. Never use with a strapline 6. Use with the elements in the right place 7. Show enough contrast between it and the background 8. Always protect with the exclusion zone 9. Always use a high resolution logo for print (not a 72dpi web version)
We love art
Always show enough contrast between the logo Never use with a strapline and the background
Never distort the logo by compressing Never distort the logo by compressing Never rotate the logo or stretching it or stretching it
Creative Scotland Accreditation Guidelines 05 The National Lottery High Impact Logo Joint branding/Multiple branding The high impact format shown on this page is We can give advice on the most effective use Partnering to be used for times when you need to make a big of the credit logo in any given situation; this is impact. These tend to be when the logo needs to especially important where all funding partners be at very large or very small sizes. For example, for a project will need to receive suitable you might need to produce hoardings for a building acknowledgement. our brand or put the logo on a badge or pen. Another use If support comes from both Creative Scotland’s could be when the logo will be moving, for example Scottish Government funds and from the on a television picture. the National Lottery, then both the Creative Minimum size: Always make sure the logo is clear Scotland logo and the National Lottery Logo and easy to read, please check the size allows must be used as acknowledgement. for this. If you need to show that other organisations are also funding your project, this diagram will help you get the relationship between the logos right. Please make sure the logo you are adding is the same size as the Creative Scotland logo. It should never be taller than the Creative Scotland logo. Please send us an example of the proposed logo for approval prior to use.
Please make sure the logo you are adding is the same size as the Creative Scotland logo.
Creative Scotland Accreditation Guidelines 06 On site during construction Materials and design of signage While building, construction or renovation work We are happy for you to produce your own Building is taking place you must acknowledge our support signage as long as it meets the minimum clearly, displaying the National Lottery logo on all requirements as set out in these guidelines. signboards and/or hoardings as soon as work You may use any material for the National Lottery begins. These signboards must be clearly visible logo that complements the design of your Projects to the public, and sited at entrances and exits and building. You might choose for example to create on any hoardings and scaffolding that is in place. it in perspex, metal, concrete, glass, stone, vinyl or wood. You may choose to use a sign or plaque, or to etch the logo into the glass or the building On site after completion fabric, flooring or seats. In these cases of bespoke When the building, construction or renovation work logo usage, please contact us to discuss and is completed, we expect you to display the National agree your plans before you commission the work. Lottery logo on a permanent sign in a prominent place. As a minimum requirement, we expect you to display the National Lottery logo at every main Legal and planning permissions entrance and exit to your building or site. It should For any acknowledgement that you display, not be obscured and should be put in an area it is your responsibility to seek and obtain any where the public can see it. It should also be kept required legal approval or permission, such as free of vandalism and graffiti. You also need to planning permission, listed building consent, display the National Lottery logo at your main or other heritage permission. ticket office, public reception desk or information point. The most cost-effective and attractive way to plan your use of the National Lottery logo is by working with your architects at an early stage of the project. They can design signage and suggest positions that are appropriate for the building/site.
Creative Scotland Accreditation Guidelines 07 Publicity Launch Acknowledgement of the grant for your Proposals and suggested dates for the formal Publicity organisation or project should be given prominence launch or opening ceremony of any funded project in all publicity, by means of the appropriate credit or event should be discussed in advance with logo. If this is impossible we will accept a reference the lead officer. Adequate notice should be given. in the text. The correct phraseology for A member of the Creative Scotland staff should acknowledgement of Creative Scotland grants be invited to attend. Invitations to guests should for core funding and projects is: make it clear how the project has been supported either by means of the appropriate logo or Supported by Creative Scotland a reference in the text. Acknowledgement The correct phraseology for acknowledgement of support should be made in any speeches of National Lottery grants is: at the opening. Supported by the National Lottery through Creative Scotland. Published material Support of any kind should be given prominence in any promotional material associated with the News releases project, either by means of the appropriate logo Each news release (prepared at any stage, from or a reference in the text. This includes leaflets, the announcement of the grant award to final brochures, programmes, posters, notices, display launch, unveiling, etc) should clearly state that and exhibition materials, websites and advertising. the project has been supported by Creative Scotland and/or the National Lottery through Advertisements to promote the funded project Creative Scotland. It should give the source, the (or to recruit staff for it) should include the amount and the date of the award in a prominent correct logo. (The logo may be omitted from very position in the main body of the text. Prior to its smalladvertisements only if including it would issue, each release should be sent for approval necessitate booking a larger space). to the Creative Scotland Communications Team (e: [email protected]) who will supply a quote for inclusion.
Creative Scotland Accreditation Guidelines 08 Books CDs and audio productions Where a logo is not used, any printed materials A logo must be used on the external back cover Other relating to the publication or promotion of a book of all CDs produced – this includes promo CDs for must include this acknowledgement: press and PR as well as run-ons, re-releases and re-editions including those released in other The writer/playwright/publisher* acknowledges territories around the world. applications support from Creative Scotland towards the writing/publication* of this title. You may also include a text credit in the liner notes: or ‘This recording was supported by Creative Scotland’ and/or ‘This recording was supported by The writer/playwright/publisher* acknowledges the National Lottery through Creative Scotland’. Other areas of application support from the National Lottery through Guidelines for certain kinds of projects are Creative Scotland towards the writing/ Radio programmes should be credited with the outlined in this document. However, a wide publication* of this title. announcement ‘Supported by Creative range of arts projects are supported by Scotland’ and/or ‘supported by the National (*Please delete as appropriate) Creative Scotland and by the National Lottery Lottery through Creative Scotland’. through Creative Scotland. This will lead to Where the support is for commissioning or situations where further guidance on using production costs, this acknowledgement should the relevant logo will be required. In these be shown on the verso of the title page of the book, Digital releases/downloads instances, please contact us. or on a similarly convenient position Credit should be given either with a logo within the (not on the cover). cover art file or as a text credit: ‘This recording was funded by Creative Scotland’, and/or ‘This recording Bursaries to writers and playwrights are awarded was supported by the National Lottery through on condition that the proposed work, or any Creative Scotland’, this should also be added to other work begun, developed or completed the file tags and metadata. If possible a Creative during the bursary period, will carry this same Scotland logo should be added to the artist and acknowledgement. The bursary holder is required label website and digital store. to bring this condition to the publisher’s attention, and to forward a complimentary copy of the book to Creative Scotland. Spin-offs You are free to exploit your Creative Scotland and/ or National Lottery supported work in whatever Websites way you wish – including publication, film, The Creative Scotland logo and/or the National broadcast, video, DVD, recording, computer, Lottery Common Brand Logo should be prominent website or other electronic media – unless special on your website, for example on the homepage. grant conditions forbid this. Acknowledgement of The logo can appear as an endorsement at the our grant for the original work must also be made bottom or top of the screen. Please check the in any of these secondary or indirect products. width of the logo is at least 28mm wide so clarity is not lost. Feasibility studies/research Acknowledgement of funding should be contained in a prominent position within the completed document.
Creative Scotland Accreditation Guidelines 09 Available logos www.creativescotland.com/logocredit
Creative Scotland logo mono Lottery High Impact mono Lottery logo mono
Creative Scotland logo mono reversed Lottery High Impact mono reversed Lottery logo mono reversed
Creative Scotland Accreditation Guidelines 10 Contact details
For further information or clarification on any aspect of the use of the Creative Scotland logo or the National Lottery logo, please contact The Marketing Team Creative Scotland 2-4 Waverley Gate Edinburgh EH1 3EG T: 0330 333 2000 E: [email protected] W: www.creativescotland.com/logocredit
Creative Scotland Accreditation Guidelines April 2014